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                    <text>•

INNOVATION:

KEY TO BETTER. HEALTH AND EDUCATION

Remarks by Dr. Russell G. Mawby
President, W. K. Kellogg Foundation
at the
First American Health Congress
Chicago, Illinois
August 9, 1972
I

I am delighted to be with you this morning.

Thank you for the privilege

of participating in the program of the American Health
As many of you know, I am a

r~lative

Congres~

'72.

newcomer to our Foundation's staff

and particularly to my current responsibilities.

This is my first oppor-

tunity t.o attend a national conference i.n the health field.

Accordingly, as

a part of my own personal program of continuing education, I welcome the op portunity to participate in the various sessions of this Congress , to view
and discuss the exhibits and, especially, to meet and visit with so many of
you informally.
It is exhilarating and gratifying to be a part of a -pioneering event such
as this first Congress.

I join others in expressing congratulations to your

four organizations--the American Hospital Association, the Catholic Hospital
Association, the American Nursing Home Association, and the Health Industries
Association--for their vision and leadership in bringing about this joint
annual professional meeting.

Too many of our efforts in the complex area of

health a r e characterized by fragmentation and diversity, rather than comprehensiveness and coordination.

This Congress is a tangible recognition of the

commonality of concern, purpose, and interest of your four constituent groups.
I commend you.

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comprehensiYeness of care; delivery systems; financing; community focus;
and operational effectiveness.
It is to issues such as these that innovative efforts in health care
must be directed.
IV

In the pluralistic tradition of our American society, the particular role
of private philanthropy to societal progress is the encouragement of innovation.
While philanthropic resources are almost miniscule in relation to total expenditures of the American public fOl health, philanthropic funds represent the risk
capital which has been responsible for many irillovations in health technology,
education, and delivery.

While the operating 'budge t s of many of the institutions

which you represent are larger than the budget of the Kellogg Foundation, our
funds are essentially "unr-estr-Lc t.ed" whereas the typical institutional budget
is pre-connnitted, with little flexibility or- option for creative and uncertain
undertakings.
As a part of your institutional situation, it is apparent that the present
pattern of reimbursement by third-party payers constrains managerial flexibility
and responsiYeness and inhibits experimentation and change.

It does not seem

ulll'easonable to expect you, as health care leaders, to take an initiating responsibility in bringing about improvement in reimbursement arrangements, including
the institutionalization of the costs of new techniques or patterns once their
value has been verified.

To do less is a dereliction of your pr-of'e s s i.ona.L prerogative.

Obviously, because there is great diversity in the purposes, philosophies,
and procedtJes of the foundations of this country, I cannot speak for all.

It

is a safe generalization, howe,rer, that private foundations are concerned that
their limited resources be directed not to general operational purposes or to
"more of the same" but rather to significant pioneering vent.ur es ,

�'I

To i llus t r a te the contribution of philanthropy in health care, I will
use t h e foundatio n wi th which I am as sociated and wi t h whi ch I am most
familiar.

As those of you who know our Foundation appreciate, we are

concerned with the application of kn owledg e t o the problems of peop le.
do not support research per see

We

Rather, our orientation grows out of the

r e cogni t i on of the fact that one of t h e problems of our society is t he effe ctive utilization of available kno,rledge, in effect putting to use that
which is known.

Beyond this, we are people-oriented, focusing upon signifi-

cant problems which relate to human well-being.

In t he endeavors we support,

we are concerned with the potential for replication of ideas successfully
demonstrated and with the cost-bene f i t ratio of the expenditure.
One example of such suppor t was the development of the intensive care
unit as a s ignificant advancement in the hospital fi eld.

The Foundation's

aid was extended to a selected number of hospitals when the idea was in its
infancy.

The experiences of these pioneer units were car efl1lly evaluated, and

in ke.ep i.ng with the Foundat i on ' s concern vith dissemi nation, were l&lt;rio.ely dist :;:'ibuted t o the f i el d.

Another exampl e- - r e coga i zi ng the importance of the

contribution of management engineering to both patient care and cost cont a i nment , the Foundation was an ear l y supporte:c of program efforts to t.h i.s end ,
particula rly using the approach of multiple hospitals sponsorship.

Finally,

for many years the Foundation has encouraged the sharing of resources by
health care institutions and organizations.

Currently we are aiding a number

o f "shared. services models" in various parts of the country .

The hope is that

the exp eriences of thes e selected programs will be of assistance to the field
at l ar ge in terms of their consideration of like endeavors.

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series of specialty-oriented clinics to a more comprehensive
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car e , ,;·lith an ambitious implementation of the principles of p:ceventive medicine and provision of quality health care in the
Leas t-cco s t manner and c i.rcumst.ance .
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�12

"	

emphasis upon the patient's appropriate responsibility for his
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6.	 Further development and systemization of the relationship of
education and service in the health fields.

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delivery network
delivery.

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7.	 Enhancement of preservice and inservice education in the hospital
setting for hea.Lt h personnel.

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are becoming more conscious of their educational r ole and in many
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.
WHAT WE MUST DO NOWIS TAKEACT
ION TOCLOSE
THEGAPS
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IR
OF ALL
, ITSTARTSW
ITH THEFAM
ILY
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REGARDLESSOF THE
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AND PRIVATE SUPPORTIVE SERVICES MUST BE IN
PLACE. THESE PROGRAMS INCLUDE INCOME SUPPORT,
HEALTH CARE, PROTECTION FROM ABUSE,
NUTRITIONAL ASSISTANCE, EARLY CIDLDHOOD
EDUCATION, AND CIDLD CARE. UNFORTUNATELY,
THESE PROGRAMS HAVE ALMOST UNIVERSALLY BEEN
BASED ON THE "DEFICIT" APPROACH, THAT IS, AN
APPROACH WHERE POVERTY AND PATHOLOGY
LARGELY DETERMINE WIDCH FAMILIES RECEIVE
ASSISTANCE. THESE OLD WAYS OF PROVIDING
SERVICES AND SUPPORTS .MUST BE REASSESSED, AND
BROAD, INTEGRATED APPROACHES MUST BE FOUND TO
ENSURE THAT EVERY FAMILY WITH YOUNG CIDLDREN
IS LINKED TO A STRONG COMMUNITY NETWORK OF
CARE, AND OTHER FAMILY SUPPORTS. A MAJOR
REVAMPING OF THE CURRENT SYSTEM IS NEEDED

-

BECAUSE ALL CIDLDREN AND FAMILIES NEED BASIC
CORE SUPPORT.
10/06/94
ccspeech.rgm\pI4

�TIDRD, THERE MUST BE QUALITY CIDLD CARE

+

:::::0-

AVAILABLE AND WE MUST APPLY WHAT WE KNOW
ABOUT QUALITY. IN SMALL GROUPS, FOR INSTANCE,
CIDLDREN RECEIVE THE ATTENTION AND STIMULATION
THEY NEED TO GROW AND FLOURISH.

IDGH QUALITY CIDLD CARE REQUIRES MORE THAN
LOVE. WE KNOW THAT A 10 YEAR OLD TAKING CARE
OF IDS 2 YEAR OLD SISTER - LOVES IDS SISTER - BUT HE
IS NOT TRAINED TO, HELP HER LEARN TO INTERPRET
HER SURROUNDING WORLD, PROVIDE HER THE SAFETY
OF EXPLORATION AND T~ COMFORT OF

-

PREDICTABILITY, THEREFORE, THE TRAINING OF
PROVIDERS IS A CRUCIAL COMPONENT FOR PROVIDING
APPROPRIATE CARE.

HOWEVER, EVEN WHEN THERE IS AN ADEQUATE
NUMBER OF PROVIDERS, STAFF TURNOVER RATES
OFfEN EXCEED FIFfY PERCENT PER YEAR IN SOME
10/06/94

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�u
y
LOCALES
. SUCHIDGHEMPLOYEETURNOVERCAN
INU
ITYAND FRAGMENTS
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IDLDHOODATTACHMENTS
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IDERSLEAVETHE
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ICALLY
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BECAUSETHEYAREN
'T PA
IDENOUGH
. WE MUST
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IVELYF
INDA WAY TOBETTERS

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IDLD

CAREAND KEEP GOOD PEOPLEINTHEPROFESS
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STRENGTHENED
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r

.
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AND WHAT PARENTSCAN AFFORD
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COMM
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10
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�A COMMUN
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ING TOCLOSETHEGAPSIN THE
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INVOLVES
:

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ICANDBUS
INESS LEADERSWHO KNOW THAT
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IRBOTTOML
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IR
WORKFORCE DEPENDS ON PARENTSWHO HAVE GOOD
CH
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f
\
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IZETHATALL CH
ILDRENREGARDLESS OF
INCOMEOR HER
ITAGE ARE MORE AL
IKE THAN
fEN
D
IFFERENT
, AND THATD
IFFERENCE MOST OF
MEANS R
ICHNESS
.

10
/06
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�• HUMAN SERVICE WORKERS WHO KNOW THAT THE
QUALITY AND EFFECTIVENESS OF THEIR WORK IS
BASED SOLELY ON THE RESPECT AND DIGNITY THEY
GIVE TO CHILDREN AND FAMILIES.

•	 COMMUNITY FOUNDATION PERSONNEL WHO
RECOGNIZE THAT PEOPLE GIVING OF THEIR TIME
AND GUIDANCE AS WELL AS FINANCIAL RESOURCES
TO SUPPORT INNOVATIVE APPROACHES TO ADDRESS
CHILD CARE ISSUES IS THE DEFINITION OF LOCAL
PHILANTHROPY.

•	 ELECTED OFFICIALS THAT WILL USE THEIR
CREDIBILITY AND VISIBILITY TO CHALLENGE
CURRENT PUBLIC POLICY AND FORM NEW ONES THAT
WILL SEEK UNTRIED WAYS TO

10/06/94

ccspeech.rgm\p18

(L.DV''t:)

E LOCAL CHILD

�• SCHOOL PERSONNEL WHO REALIZE THAT THEY
SERVE THE WHOLE CIDLD AND NOT JUST FOCUS ON
ACADEMICS - THAT READINESS FOR SCHOOL MUST
COVER A VARIETY OF DOMAINS INCLUDING
IMMUNIZATIONS, NUTRITION, SOCIO-EMOTIONAL
DEVELOPMENT AS WELL AS BASIC SKILLS.

•	 EARLY CIDLDHOOD ADVOCATES WHO RECOGNIZE
THAT TO MEET THE CIDLD CARE NEEDS OF ALL THE
CIDLDREN IN THEIR COMMUNITY, THEY MUST
SUPPORT IT FROM A VARIETY OF PERSPECTIVES,
SUCH AS TRAIING, QUAltITY, SAFETY, AND PARENTS
NEEDS.

•	 PARENTS WHO TRULY CARE ABOUT AND TAKE AN
ACTIVE ROLE IN PROMOTING NOT ONLY THEIR OWN
CIDLD'S HEALTHY DEVELOPMENT, BUT ALL
CIDLDREN IN THEIR COMMUNITY.

10/06/94
ccspeech.rgm\p19

�VI.

THE CALL -\- 0

o c

~-

-

•	 IS YOUR COMMUNITY CLOSING THE GAPS IN THE
CIRCLE?

•	 IS THERE ENOUGH QUALITY CARE -- FROM BABIES
THROUGH SCHOOL AGE?

•	 DO YOU HAVE THE WHOLE COMMUNITY INVOLVED-NOT JUST THE DEDICATED

cnn,n CARE WORKERS --

BUT THOSE CIVIC AND BUSINESS LEADERS WHO LEND
MORAL AUTHORITY AND CREDIBILITY TO

rms

WORK?

. /

V

TAKE A CLOSE LOOK AT YOUR COMMUNITY -- WE
HAVE INVITED YOU HERE TO CONSIDER HOW YOU
CAN STRENGTHEN THE CIRCLE OF CARE FOR
CillLDREN.

10/06/94
ccspeech.rgnn\p20

�~

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FTHEGRANTMAKERS HERE
YOU
•
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ONEY AND

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INTHEWORDS OF MARGARET MEAD
, "NEVERDOUBT
ITTED
THATA SMALLGROUP OF THOUGHTFULCOMM
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. INDEED
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ONLY TH
INGTHATEVERHAS
.
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TH
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:

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II

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.

CONCLUS
ION

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ITEYOUTO TAKEADVANTAGE OF T
OPPORTUN
ITY.
.
.

-FORREFLECT
ION
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ISTANCE
-FORFURTHER
INGYOUR V
IS
ION

~~~~...........

P :~l

,
JQ
IN
t
JSINSTRENGTHEN
INGTHEC
IRCLEOF CAREFOR
OUR C
IDLDREN
!

10
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1

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                    <text>Pew/RWJ/WKKF JOINT FOUNDATION MEETING
Washington, DC
November 21, 1994

Russell G. Mawby

~

I

It is my distinct pl eas re to be here to day, f'LU:--I-A'Irn part of
an

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national meeting b

extraordinary event -

g co-

sponsored by three &lt;*-~9-I-af'-€Jest foundations, the Robert

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because

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we hav e re ac hed

the same conclusion -- while there is much to be valued in

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uch
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ty

fo
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"
,
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ls o
f pub
l
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l
th and p
r
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ry ca
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roughou
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2

�Ke
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t
inn t .o-,Aa.l~' ' f t-o

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c
tw
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th

thoseingove
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t who make thelawsand theru
lesfo
r
theexpend
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fpub
l
icfunds
.

~e

W
.K
. Ke
l
logg Founda
t
ion hasbeen conce
rnedabou
tthe

hea
l
th o
f peop
le s
ince i
ts beg
inn
ing in 1930
.
invo
lvemen
tinhea
l
th isbased upon a fundamen
ta
lbe
l
ie
f in
theresou
rce
fu
lnesso
fpeop
le toac
t
ive
lyengage inp
rob
lem
so
lv
ing
. Much o
f theW
.K
. Ke
l
logg Founda
t
ion
's wo
r
k pe
rhaps i
tsmos
td
is
t
ingu
ish
ingfea
tu
re-has been i
tsfocus
on he
lp
ingpeop
lehe
lpthemse
lves
.'1

-J
"
- ~

~

~j .

Ove
r the yea
rs
, the wo
rk and ded
ica
t
ion o
f many
commun
i
ty peop
le have come to the Founda
t
ion
's
a
t
ten
t
ion
. Sa
ra Lee Nea
l f
romRa
ine
l
le
, Wes
t V
i
rg
in
ia
, i
s
JL
.
.

•

ica
ted commun
i
tyi
f
t
t
fm
iBE
r
s
ls
. Ms
. Nea
l
one Q.t.-t l la. .s~ ded
was a cha
i
rpe
rson fo
r the Wes
t

3

V
i
rg
in
ia Commun
i
ty

�Pa
r
tne
rsh
ips
/Hea
l
th P
ro
fess
ions Educa
t
ion in
i
t
ia
t
ive
'sJo
in
t
Gove
rn
ing Boa
rd
. She

~

: -fei~:tft fe :J.-i J

as
ta
te leg
is
l
a
t
ive

yin Janua
ry 1994
, tha
the
r ro
leineduca
t
ing doc
to
rs
and nu
rses fo
rhe
r ru
ra
ltown
,and thosel
ikei
tth
roughou
t
Wes
t V
i
rg
in
ia
, isthemos
t impo
r
tan
ten
te
rp
r
iseshehaseve
r
engaged in
. Sa
id Ms
. Nea
l
, "
Intheg
rand scheme o
f th
is
wo
r
ld .
.
.
tot
ru
ly'makea d
i
f
fe
rence
' isa b
less
ing
. The
Ke
l
logg in
i
t
ia
t
ivehas come toge
the
rin a sp
i
r
i
to
f love
,
ene
rgy
, and p
ragma
t
ism
, and we have made a d
i
f
fe

ceo

We have made l
i
febe
t
te
r fo
rfo
lkswho neve
rd
reamed to
even ask fo
rbe
t
te
r hea
r
ts
, be
t
te
r tee
th
,hea
l
th
ie
r ch
i
ld
ren
.
The Ke
l
logg in
i
t
ia
t
ivehas g
iven hope topopu
la
t
ions who
we
re d
rown
inginres
igna
t
ion
.
"

A

tha
t"educa
t
ion

o
f
fe
rs the g
rea
tes
t oppo
r
tun
i
ty fo
r rea
l
ly imp
rov
ing one
gene
ra
t
ion ove
r ano
the
r
.
" The Ke
l
logg Founda
t
ion
's hea
l
th

4

�p
rog
ramm
ing
, s
ince the 1930
s
, has had a commun
i
ty

&gt;

Inthelas
tdecade
, we have focusedon d
raw
ing upon the

lessonslea
rned f
rom these expe
r
iences!
"
tocon
t
r
ibu
te to
sys
temschange
,pa
r
t
icu
la
r
lyHea
l
th P
ro
fess
ions Educa
t
ion
.

~

One)
s
theCommun
i
ty
-Based ~ li Hea
l
th in
i
t
ia
t
ive
,wh
i
ch
loca
l hea
l
th
depa
r
tmen
ts
, and peop
le l
iv
ing In commun
i
t
ies in
to

A
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be
ing p
i
lo
ted inth
reecommun
i
t
ies In
M
ich
igan
, isdes
ignedtowo
r
k towa
rdhea
l
th re
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rm

a
ttheloca
lleve
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�·.
The third strategy, the Community Partnerships with Health
Professions Education, seeks to change the way our health
professionals are trained and to increase the number of
suitably-educated

primary

health

care

practitioners

doctors, nurses, and other health professionals working
together with communities.

~

and
affordability of health care for the people of this country is
not done.

As we see it, there is a gap between what

people want and what our system pays for and, therefore,
A

provides.

There is little argument that the United States

has the most sophisticated technology and the best medic al
care in the world.
needs as well.

But the people of our society have other

At one of the Community Partnership sites,

they tell of the time a mother and father carried their child
to one of the Partnerships' school-based clinics.

6

The child

�, ~When

was not ill, as it turned out, the child was dead.

"

clinic staff realized the situation, they explained to the
parents that there was nothing they or anyone else could
do for the little one.

To the staff's surprise, the parents

said they knew the child was dead. They had not come for
medical services, but for the other services their friends and
neighbors said the clinic would provide

for understanding

~-

and emotional support, for kindness and caring.
family

wanted

was

not

high

tech

What this

intervention,

compassion. We must have a system that provides both
.

~r

but
~

~ ..

Reducing the gap between what people want and what the
system provides remains the challenge for policymakers in
this country at all levels.

Reducing that gap has been one

of the main reasons for the increased attention to making
more public and primary health care available.

The key

question, of course, is how do we do that? How can public

7

�~

fundsand regu
la
t
ionsbe adap
tedA
10 redu
ceth
isgap? Th
is
room is fu
l
lo
f leade
rso
fp
ro
jec
ts funded by the th
ree
fo
unda
tion
s
.
th
is

.e

. almle-:l~-Ul

t
h
-r
e
t
ighou
t

.
,
t
t
-H
:
:

n
tr:v
. Each o
fthemhaveideasabou
thowtoreduce

thegap
. A
l
lo
fus mus
tl
is
ten
.
.
.
.
.
.
.p h

4 -

~

}
-

~' '.. --- -'

• • .
:
.
.
.

~ {r- r~

The cha
l
lenge o
fchang
ing sys
tems
, chang
ing pa
rad
igms
,i
f
you w
i
l
l
, is a
lways a daun
t
ing one
.

Change is as
low

p
rocess
, and a
l
l sys
temsres
is
ti
t
. Bu
ti
fHea
l
th P
ro
fess
ions
Educa
t
ion istot
ru
lyp
repa
re an adequa
te wo
r
k fo
rceto
mee
t pub
l
ic needs inthedecades tocome
,thedes
i
res and
va
lues o
f thepeop
le theyse
rve mus
t be recogn
ized and
emb
raced
.

The Ke
l
logg.Foun
da
t
ion has p
rov
i
d
e
d $340
m
i
l
l
ion fo
r
•
_ ,
.
,
. L
~--..

~

c
r
-

hea
l
th p
rog
rams in the las
t ten yea
rs"
,

.
.
.
.
.
.
.
_
_

The o
the
r

founda
t
ionsrep
resen
tedhe
re con
t
inue tocon
t
r
ibu
te many

8

~

�millions more.

We all are working hard in this area for one

reason -- to help our country have a comprehensive health
care system that meets the needs of all of our people at a
cost we can afford. As I said earlier, our work, and that of
......P-

•

~~

policvmakersjat every level of our society. is not

e-

~ne . ;

1

We '-

know better than we d jand we must get on with it.

On behalf of the W. K. Kellogg Foundation, it is

e s in sponsoring this event. I know

to join w ·
that

pleasure
r

~rf~

other,

will proceed in the spirit of learning from each

and

people

everywhere

will

exchange of ideas occurring here.
/

,

9

the

s-&gt;

�</text>
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                <text>Russell Mawby speech, Joint Foundation Meeting</text>
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                <text>Speech given November 21, 1994 for the W. K. Kellogg Foundation at the Joint Foundation Meeting between Pew, RWJ and WKKF.</text>
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                <text>Grand Valley State University Special Collections &amp; University Archives</text>
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                <text> Dorothy A. Johnson Center for Philanthropy and Nonprofit Leadership</text>
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            <description>An entity responsible for making the resource available</description>
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                <text>Grand Valley State University Libraries, Special Collections and University Archives, 1 Campus Drive, Allendale, MI, 49401</text>
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                <text>Philanthropy and society</text>
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                <text>eng</text>
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              <elementText elementTextId="452049">
                <text>&lt;a href="http://rightsstatements.org/page/InC/1.0/?language=en"&gt;In Copyright&lt;/a&gt;</text>
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            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
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                <text>1994-11-21</text>
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                    <text>1.::I-7- ~

KENTUCKY IN RELATION TO THE MAIN DnmCrIONS OF SOCIETY
Russell G. Mawby
Vice Pre sident - Programs
w. Ko Kel l ogg Fo ~dat ion
I am delighted to part i ci p ate in this Annual Confere nc e Program o ~ the
I
Kentucky Cooperative Exten s ion Ser vi ce . To be vlith you i s beth a pe r so na.L
pleasure an d a pr ofess i onal privilege.
Profe s sionally, s i nce i deas are the

~ \.....~

V€ r,y~-~fe-~1 0 0d

of our Foundation,

t he intellectual st i mulat i on of the academic s etting i s indi spen sable.
For t unat el y my program r esponsi bi l i t i es with the Foundat i on provide ma ny
opportuniti e s for involvement with University people .
•

t:

v

~

Sch ne :der , f or inviting me on thi s occasion.

Thank y ou , Direct or
c::.. ~ lIlJ' ~

~t....

Personally, s i nce my ca ree r until rec ently has b een with a University
and in Extension, I fee l at home with you.

Over the ye ar s, I ' ve had many

cont a cts with Ext en sion f ol ks in Kent ucky , and it i s good t o be wi th you
ag a i n .
I have been in Kentucky on a number of occasions, not al way s un der
circumstances so pleas ant a s t he se.

My first extended vi sit vIaS an eight -

week educational s ojourn in 1953 at an institution in---would it be Har di n
County?
Today I

At that time my rank was Private E-I, of t he l owest trainee f orm.
mor e comfortably as a Colone l of t he great Commonwealth

of Kent ucky , thanks to the ge ner osi ty of your Gove r nor and t he good a uspice s
of Pre sident Oswald, Dr. Cr eech, Dean Seay, Mike Duff a nd others who were
involved in t he visi t here and to Easter n Kent ucky l a st fall by our
F'onndat i on Pr e sident, Dr. Morr is , and meo
No one can b e affi l iated wi th t he Kellogg Foundat ion TlTi t hout he ar i ng
a great deal about and even de ve l op i ng an appreciat ion f or Kentucky o Until
Annual Conference, Kent ucky Cooperat i ve Extension Ser vi ce , Univer sity of
Kent ucky , Lexington, Kentucky - December 7, 1966

�- 2-

rece
n
t
l
y
, a qu
a
rt
e
ro
fou
rk
ey st
a
f
fp
eople w
e
re K
en
tu
ck
i
a
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s
: D
r. C
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e
ec
ha
s
D
i
rec
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o
ro
fA
g
ricu
l
t
u
ra
lP
rogr
am
s, D
r
.M
aur
i
c
eS
e
ay a
sD
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r
ec
t
o
ro
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du
ca
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on
,
h
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i
pB
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rec
to
ro
f ou
r
and D
r. P
D
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is
i
o
no
fD
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tis
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r
y
. T
h
isim
b
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as s
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een co
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,fo
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und
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ch he
re
, andD
r
. Se
aya
t M
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g
anst
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eUn
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rs
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nto
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eyou
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ev
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on
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stose
rv
e as yo
u
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ry
assu
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a
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dab
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sm
ana
t th
e Fou
nda
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en
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ar

~

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con
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rio
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r Found
at
i
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e
rthe ye
a
r
sh
a
sh
a
d ve
r
yp
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as
a
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a
tion
-

s
h
i
ps w
i
th t
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n
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rs
i
tyo
fK
en
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cky i
na numb
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ro
fa
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tpe
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tonth
is o
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am
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er
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;p
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it
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s
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P
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~1...

f
·

�- 3f
in
an
c
ed e
f
fo
r
t
so
fs
im
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a
r pu
rpos
e
; andp
l
e
a
s
ed a
l
s
oth
a
tt
h
eexp
e
r
i
e
n
c
es
o
ft
h
isexpe
rim
en
ta
lp
rog
ramh
av
eb
e
enh
e
lp
fu
li
nt
h
epr
o
c
e
s
so
fre
a
l
i
g
n
i
n
g
K
en
tu
cky E
x
ten
s
ion a
c
t
i
v
i
t
i
e
s on an a
r
e
ab
a
sis
.
To t
h
eTop
i
cA
s
s
i
g
n
ed
T
h
etitle a
ssi
g
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edto m
yr
e
m
a
rk
s isimp
r
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s
s
i
v
eind
eed
: "K
en
t.ucky i
n
R
e
la
tionto t
h
e M
a.i.n D
i
rec
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so
f So
c
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.
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I co
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d sp
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t
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ow
ev
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r, I mu
s
t con
f
esst
ob
ei
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gad
m.irab
ly unqu
a
lifie
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. W
e
r
eI t
o

su
bm
it myc
r
ed
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n
tia
ls a
tt
h
i
stim
e
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igh
tb
e two
f
o
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: Fi
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s
t
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ri
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w
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ll no
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a
r
li
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r see
m
en
t
s o
ft
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i
s Con
fe
r
en
c
ep
rog
r
am o
r on o
th
e
ro
ccas
i
ons
. Ih
av
e
no
t had t
h
eb
en
e
f
it o
fh
ea
r
i
n
g you
r Gove
r
n
o
r,D
r
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r
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r
. C
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n
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o
the
r
sw
ho h
av
ep
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edme
. Wh
il
et
h
is s
t
a
t
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fa
f
f
a
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r
sh
asr
e
cogn
i
z
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d
lim
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a
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i
o
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s
, it m
aya
c
t
ua
lly b
e suppo
r
ti
v
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fth
ep
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r
po
sefo
r wh
ichI w
a
s
in
v
i
t
e
d
. S
econd.Ly
, I amunham
pe
r
edby fac
ts
,f
o
radm
i
tt
e
d
l
yI knowno
t
nea
r
l
y enough abou
tK
en
tu
cky
,h
e
r reso
u
r
c
e
s
,h
e
rp
eo
p
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ra
spira
tion
s
,
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s
tit
u
t
i
o
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s
, he
rc
u
l
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re
,h
e
rp
rob
l
em
s. I amno
t in
t
i
m
a
te
ly a
cqu
ai
n
t
e
d
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wi
t
ht
h
eU
n
ive
r
s
i
t
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n
t
er
n
a
lo
r
g
ani
z
a
ti
o
nandp
o
l
i
t
i
c
s
,wi
t
hthe
C
ol
l
eg
eo
f A
g
r
i
c
u
l
t
u
r
e andHome E
conom
ics
,o
rw
i
t
h th
e Co
op
e
r
a
t
i
v
eEx
tens
i
o
n
Se
r
v
ic
e,e
i
t
h
e
rp
re o
r po
st the newo
r
g
a
n
i
za
tio
n
a
l ch
ar
t
. ThusI amno
t
co
n
fu
sed b
y wh
a
ti
so
r wh
a
th
as b
e
enanddo no
t know w
h
a
t
;tosay o
r, p
erh
aps
m
o
reim
po
r
t
a
n
t
l
y
, wh
a
t n
o
tt
os
ayinligh
to
ft
h
i
s
. Thu
sm
y com
m
e
nt
st
ot
b
e
t
o
p
i
cv
r
iL
l
,"
b
eb
a
sed upon ab
ro
ad andg
en
e
r
a
la
c
q
u
a
i
n
t
an
ce w
i
th uni
v
e
r
s
iti
e
s
,
t e n i on ~

edu
c
a
t
i
o
n
,andth
em
a
i
nd
ir
e
c
t
i
o
n
so
f so
cie
t
y
. My rem
a
rkssh
a
ll

l
y di
r
e
c
t
e
dto sp
e
c
i
f
ic
so
ft
h
eK
e
n
t
u
cky s
c
e
n
e
.
no
t be based u
pon o
r necessa
ri
Ra
t
h
e
r
,app
rop
r
i
a
t
e
l
y
,I w
i
l
l
le
av
eth
et
r
a
n
s
l
a
t
ion
,t
h
et
r
a
n
s
f
e
r,t
h
e
a
p
p
li
c
a
t
i
o
n
,the i
n
f
e
r
e
n
c
etoyo ~ - -fo r su
chi
syou
rpr
o
f
e
s
s
ion
al p
r
i
v
ilege
and o
b
lig
a
tion
.

�- 4 Befor e thus dispatchi ng a br uptl y \'lith t he Kentucky aspe ct of my
assigned topic, however , it do e s seem approp r iate to acknowl e dge the changes
i n p rocess in the Kentucky Cooperative Ext ens i on Ser vic e .

The other evening

my daughte r came home from fifth grade wi th a new story , which she proceeded
to repeat for our guest s t hat evening .

You can appreciate the appr ehe ns i on

of Mom and Dad on t hi s f i rst hear ing of a new story .

I t seems that t he

main character of t h e s tory rushed up to a person on the street and greeted
him , lIWhy , he l lo, I rving.
changed .

It 's so good t o see yo u again- -but my , ho w you 've

I recal l that yo u were t all a nd sl ender, and now you seem shorter

and r at.her stout.

And i t seems to me your hair was dark and your eyes wer-e

br own, and now y ou have blonde hair and 'bl ue eyes .

You really have changed . 1I

The second man responde d, 1I 0h , but mY name i sn' t Er- ving l "

To which t he fir s t

man r eplied, lITtJell, I'll b e--y ou even changed yo ur name ."
I suspect that the Kentucky Cooperative Extens ion Ser vi ce has not yet
so change d that onew-ould not r e c ogni ze

it ~

but no one f amiliar "lith Extension

and i ts hi s t or y can fail to appreciate t he s ignificance and the implications
of the new pat te r n you a re in the p roc ess of i mp l eme nt i ng.

I say "Ln proc e s s"

advisedly , for 'i'mile the lines have be en drawn and the mimeograph ope rated ,
you know b et te r than I that t he new pattern is not yet wrought .
Schne ider has observed, you are now i n t he most difficult stage .

As Di rector
Much

p l a nni ng ha s been completed, traini ng i s underway, and you a re now grappl ing
." ith p roblems of i mp l ement at i on , maintaining the old while initiat ing t he
neu ,

To s ome , p rogress to date undoubtedly seems limited and disco uraging ;

t o others phenomenal.
The important point I note as an out side obser ver i s not the point of
progress at this moment in t ime , b ut rather the dire ct i on or course upon

�- 5 whic h yo u have embarked with thoughtful cons i der at i on .

The enc ouraging

init i al re spons e of al l ,{ho have a vested i ntere st r efle cts the ground work
you have l aid an d mnst be gra ti f ying.
I a ssume t he purpo se of s uch agonizing r eapprai s al and signific ant
reor ganizat io n is t o bet ter serve the people of Ke nt ucky t hrough appr opr iate
educational activitie s of the Univer sity ' s Extension arm- - t o make more
r eadily an d effe ctively available the knowledge re s ources of t his great
institution to the p eop l e of the Commonwealth.

I f thi s be true, t he ult imate

test then of the new pattern of oper a t i on will be gauged by its s ucce s s in
a cca npli shing thi s purpos e .

A changed hierachy of admi nist r at i ve re sponsi-

bilitie s, new l et terhead a nd t i t les , new budgeting p r oce dur es , new bureaucratic a r r angeme nts for progrmn decisions and implement ation, new driving
pat t er ns and ge ographic p r erogat i ve s wi l l amoun t t o naught unle s s i n f act
this ce ntral purpo se i s serve d.

As each of you wel l app re ci at es , the ultimat e

succe s s will be determined not by central admi ni st r a t i on ; official decree,
or l earned pronouncement.

Rat her it wi.Ll, be det ermined as each of you--

regardl e s s of title ur resp on sibility--refle cts a consc ient i ous and
profe s si onal canmitment to the idea of more comp l ete ly fulfilling the
educational commi tme nt of thi s Land-Grant instit ution.

You , above al l and

in spit e of all else, \'Till determine t he ultim.ate viability of t hi s innovative
effort t o mor e ade Quately fulfill thi s re sp onsibility.

My judgment would

say t ha t t he cour se on whi ch you have embarked i s timely, s i gni f i cant ,
wl.,rthHhile--and I wi sh you welL
Six Current Phe nomena
NOvJ to t he se cond dimensi on of my assi gne d topic,

of Soci et y . 11
treatment.

If

The Mai n Di rections

'I'Lme obviously does not permit a fully ccmprehensive or exhaustive

vmat I have ele cted to do i s t o touch on selected phenomena of

�- 6t
h
econ
t
empo
r
a
rys
c
en
e,vh
i
chs
e
em t
oh
av
er
e
l
e
v
a
n
c
et
.ot
h
i
sp
a
r
t
i
c
u
l
a
rg
ruup
andC
u
n
f
e
r
e
n
c
e
, and c
i
t
eex
amp
l
e
swh
i
ch h
o
p
e
f
u
l
l
yw
i
l
lb
ea
p
p
r
o
p
r
i
a
t
et
o
you
ri
n
t
e
r
e
s
t
s
.
Af
i
r
s
tph
enom
enon wh
i
ch h
a
sv
i
t
a
ls
i
g
n
i
f
i
c
a
n
c
ef
o
ra
l
lcon
c
e
rn
edw
i
t
h
e
d
u
c
a
t
i
o
ni
st
h
emo
s
t e
x
p
l
o
s
i
v
en
a
t
i
o
n
a
lr
e
c
o
g
n
i
t
i
o
no
fandcomm
i
tm
en
tt
o
t
h
ec
o
n
c
e
p
to
fl
i
f
e
l
o
n
gl
e
a
r
n
i
n
g
,t
ot
h
en
o
t
i
o
nt
h
a
te
d
u
c
a
t
i
o
ni
sa c
o
n
t
i
n
u
i
n
g
andun
end
ing p
r
o
c
e
s
sn
o
tc
o
n
f
i
n
e
dt
ot
h
ec
l
a
s
s
r
o
omn
o
rr
e
s
t
r
i
c
t
e
db
yag
eo
r
e ~erience.

I
n
s
t
i
t
u
t
i
o
n
so
fh
i
g
h
e
re
d
u
c
a
t
i
o
nt
h
r
o
u
g
h
o
u
tt
h
ec
o
u
n
t
r
yf
rom

t
h
el
a
r
g
e
s
tandmo
s
t s
o
p
h
i
s
t
i
c
a
t
e
du
n
i
v
e
r
s
i
t
yt
ot
h
esm
a
l
l
e
s
tl
i
b
e
r
a
la
r
t
s
s
c
h
a
u
lo
r co
rmnun
i
ty c
o
l
l
e
g
e
,b
et
h
e
yp
r
i
v
a
t
eo
rp
u
b
l
i
c
,a
r
ee
n
g
r
o
s
s
e
di
na
v
a
s
tr
e
d
e
f
i
n
i
t
i
o
no
ft
.h
eir e
d
u
c
a
t
i
o
n
a
lr
o
l
e
. '
I
'
i
t
l
eI o
ft
h
eH
igh
e
rE
d
u
c
a
t
i
o
n
A
c
to
f1
9
6
5i
sb
u
t on
ee
v
i
d
e
n
c
eo
fn
a
t
i
o
n
a
l comm
i
tm
en
tt
ot
h
i
si
d
e
a
.
I
na
l
lo
ft
h
i
s
,C
o
o
p
e
r
a
t
i
v
eE
x
t
e
n
s
i
o
nS
e
r
v
i
c
e
sa
r
ed
e
e
p
l
yi
n
v
o
l
v
e
d
.
U
n
f
o
r
t
u
n
a
t
e
l
y
,E
x
t
e
n
s
i
o
n
i
sr
e
s
p
o
n
s
et
ut
h
i
sp
o
i
n
ts
e
em
sg
e
n
e
r
a
l
l
yd
e
f
e
n
s
i
v
e
i
nn
a
t
u
r
e andl
e
s
st
h
a
na
d
e
q
u
a
t
et
om
a
i
n
t
a
i
no
rp
r
o
c
u
r
eap
o
s
i
t
i
o
no
fl
e
a
d
e
r
s
h
i
pi
nt
h
i
se
d
u
c
a
t
i
o
n
a
ls
u
r
g
e
. Th
et
r
a
d
i
t
i
o
n
a
ls
t
r
e
n
g
t
ho
fa
g
r
i
c
u
l
t
u
r
a
l
e
x
t
e
n
s
i
o
nwo
rk
;
:
r
it
hs
t
a
t
eau
tonomyanda g
enu
in
e comm
i
tm
en
tt
ot
h
es
o
l
u
t
i
o
n
o
fl
o
c
a
lp
rob
l
em
sh
a
sm
ad
e i
tv
i
r
t
u
a
l
l
yim
p
o
s
s
i
b
l
ef
o
rE
x
t
e
n
s
i
o
nl
e
a
d
e
r
s
t
or
e
a
c
ha n
a
t
i
o
n
a
l con
c
en
su
s
. D
i
v
e
r
g
e
n
ti
n
s
t
i
t
u
t
i
o
n
a
la
r
r
ang
em
en
t
s and
a
s
p
i
r
a
t
i
o
n
sh
av
ep
rodu
c
ed i
n
d
i
v
i
d
u
a
lr
e
s
p
o
n
s
e
ss
t
a
t
eby s
t
a
t
evn
l
i
ch r
e
s
u
l
t
i
nev
enmo
r
e d
i
v
e
r
g
e
n
ts
t
r
u
c
t
u
r
a
lp
a
t
t
e
r
n
s andp
rog
r
am d
i
r
e
c
t
i
o
n
s
,r
e
p
r
e
s
e
n
t
i
n
g
a
ton
c
eas
t
r
e
n
g
t
hi
nv
a
r
i
a
t
i
o
nande
x
p
e
r
im
e
n
t
a
t
i
o
n
, and a w
eakn
ess i
nl
a
c
k
o
fc
o
h
e
s
i
v
en
a
t
i
o
n
a
la
c
t
i
o
n
.
I
ns
u
r
v
e
y
i
ng t
h
eE
x
t
e
n
s
i
o
ns
c
e
n
e
, on
ec
anc
i
t
em
any e
x
c
e
l
l
e
n
tn
ewp
rog
r
am
s
emph
a
s
i
z
ingm
an
ag
em
en
t andm
a
r
k
e
t
i
n
gi
na
g
r
i
c
u
l
t
u
r
e
,\
'
lO
rkw
i
t
h Low
-dn
com
e
fllinilie ~

c
a
r
e
e
rp
r
o
j
e
c
t
sf
o
ry
o
u
t
h
, a con
c
e
rnf
o
rcomnun
i
tyd
ev
e
lopm
en
t and

�- 7pU
b
lic a
ff
a
i
r
s
. I
nmo
s
t i
n
s
t
a
n
c
e
s, how
ev
e
r,su
chef
f
o
r
tsh
av
e been e
s
s
e
n
t
i
a
l
l
y
r
e
fo
rm
u
l
a
tions o
f su
b
jec
tn
a
tte
rr
a
t
h
e
rt
h
a
ncomp
reh
en
siv
e innov
a
ti
o
n
so
fan
i.
'Js
t
i
t
l
l
t
i
o
n
a
ln
at
u
r
e
.

~ t en ion

h
as no
t c ~an

ed

a
smucha
sI
r
v
i
n
go
r pe
r
h
aps

st
h
et
im
es wou
ldse
emt
od
em
a
nd
.
as m
u
c
ha
n
i
z
a
t
i
ona
l
ly
,t
o
o
,E
x
ten
s
i
on l
e
a
d
e
rsa
r
es
trug
gl
i
n
gwi
t
hch
ang
e
.
O
rga
sev
e
ryw
he
r
ea
rereco
gn
i
z
i
ngth
ed
is
f
u
n
c
t
i
o
na
ln
a
tu
re o
fol
d
E
x
tens
ionlead
er
p
o
li
ti
c
a
l andg
eog
r
aph
ic bound
arie
s and a
r
eexp
e
rl
i
n
en
ti
n
gw
it
har
e
aa
r
r
a
ng
e
m
en
ts
,u
sua
l
l
y no
t socon~re

en i

e

a
sth
a
ti
nK
en
tu
cky
. B
u
t wh
ile t
h
el
i
nes

e
d
rawnandt
h
eu
n
i
t
s com
b
in
ed
. us
u
a
l
l
yt
h
ech
ang
eh
asn
o
tb
e
en comp
l
e
t
e
.
a
re r
C
0U
l1
tyof
f
ic
e
srem
a
i
n
,p
r
og
ram
s pe
r
s
i
s
t
,an
dt
h
eo
l
dp
a
tte
r
ni
n
e
v
i
t
a
b
l
y
p
r
o
t
r
u
d
es t
h
r
o
u
ghthe n
ew ov
e
r
lay
.
A
t t
h
eun
iv
e
rs
i
t
yl
e
v
e
l, m
o
s
t L
an
d
-G
ran
t in
s
t
i
t
u
t
i
on
sa
r
e con
sid
e
ri
n
g
i
n
s
t
i
t
u
t
i
on
a
l ch
a
ng
e
s to m
ak
et
h
eto
t
a
lr
e
so
u
r
ces o
fth
e un
i
v
e
r
s
i
t
y
mor
e
read
il
yav
ai
lab
l
et
ot
h
ep
eopleo
ft
h
es
t
a
t
e
. Am
o
n
go
th
e
rt
h
i
n
gs
,t
h
e
~arr i a e

o
fC
oope
ra
ti
v
eE
x
t
e
n
sion w
it
hG
en
e
ra
lo
r Un
iv
er
s
i
t
y Ext
e
n
s
ion

s
y
s
t
e
m
sa
t a nw
nbe
ro
fi
n
s
t
i
t
u
t
i
o
n
sre
p
r
e
s
e
n
t
sr
e
c
o
g
n
i
t
i
o
no
ft
h
efac
tt
h
a
t
th
e re
sou
r
c
e
so
fth
eC
o
lleg
eo
fA
g
r
i
c
u
l
t
u
r
e
, ev
enw
i
th p
e
r
i
p
h
e
r
a
llir~a

e

t
oo
t
h
e
ru
n
i
t
so
ft
h
eUn
iv
e
rs
i
t
y
,a
re in
ad
e
qua
t
et
ome
e
tm
od
e
rn n
eed
s o
fev
en
tra
d
i
t
i
o
n
a
l au
d
ien
c
e
s. P
r
o
b
l
ems o
f comme
rc
ia
l ag
ricu
ltu
re
,o
ffa
rmandru
ra
l
peo
p
l
e
, and o
fr
u
r
a
lc o

~l niti e ,

c
a
nno
tb
e adequ
a
t
e
lycon
f
r
o
n
t
e
dw
i
t
hou
tt
h
e

a
d
d
i
t
ion
a
lr
e
sou
r
c
es o
fknow
ledge
-b
as
e
dd
i
sc
i
p
l
i
n
e
si
nh
ea
lth
,th
es
o
c
i
a
l
sc
i
e
n
ces
, ed
u
c
a
t
ion
, bu
sin
e
ss am
n
i
n
i
s
t
r
a
t
i
o
n
, law
. C
lien
te
le beyondt
h
e
t
r
a
d
i
t
i
o
n
a
l
,and i
ni
n
t
e
r
e
s
ta
r
e
a
s en
com
pas
s
ingt
h
eco
mpe
t
e
n
c
eo
ft
h
et
o
ta
l
U
ni
v
e
r
si
t
y
, compound the s
t
a
g
g
e
ring d
imen
sion
so
fth
etask
,
T
hus
,i
nth
is a
lmos
tove
r
-vh
e
l
rn
i
.ng con
r
rn
itm
e
n
ttocon
t
i
nu
ing l
i
f
e
l
o
n
g
edu
cat
i
o
n wnich\
v
eo
bs
e
r
v
einAme
r
i
c
a
ns
o
c
i
e
ty
,t
h
e
r
eis e
x
c
i
t
i
n
gp
rom
is
e
f
o
rtho
se p
r
o
f
e
s
s
i
o
n
a
lly committ
e
dtoedu
ca
t
i
on
, bu
t af
r
i
gh
t
e
n
i
n
gth
r
ea
t
f
o
rt
h
o
s
ee
n
t
r
appedi
ne
x
is
t
i
n
gpa
t
t
e
r
n
s
.

�- 8Th
es
e
c
0
l
:
2
dph
enom
enonb
e
com
ing i
n
c
r
e
a
s
i
n
g
l
ya
p
p
a
r
e
n
ti
st
h
a
tw
ea
r
ei
n
d
e
e
d
anu
r
b
a
n
i
z
i
n
gs
o
c
i
e
t
y
. B
e
c
au
s
et
h
i
si
sg
e
n
e
r
a
l
l
yw
e
l
lr
e
c
o
g
n
i
z
e
danda
c
c
e
p
t
e
d
,
t
h
e
r
ei
sno n
e
ed t
odw
e
l
l on t
h
i
sp
o
i
n
t
. Th
eo
l
dc
a
t
e
g
o
r
i
e
so
fr
u
r
a
land
u
rb
an a
r
eno l
o
n
g
e
ru
s
e
f
u
li
np
r
o
g
r
am
n
u
.
n
go
ri
n
s
t
i
t
u
t
i
o
n
a
ld
e
c
i
s
i
o
n
s
, ev
en
f
o
rC
o
l
l
e
g
e
so
fA
g
r
i
c
u
l
t
u
r
e
. T
ru
ei
ti
st
h
a
td
i
f
f
e
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e
m
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ls
c
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e
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ti
s
ta
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e Un
i
v
e
rs
i
t
yo
f Ch
ic
ago
,

h
as c
i
t
edei
g
h
t issu
es a
sexw
np
les o
ft
h
er
u
r
a
llag
. Ve
r
yb
rie
f
lythes
ear
e
as f
'oLLows
:

L

T
h
e supp
r
ess
i
on o
fm
i
n
o
r
i
t
yg
rou
ps
. Ru
ra
lAm
e
r
i
c
ah
a
sal
o
n
g
h
i
s
t
o
r
yo
fk
eep
i
n
gt
h
edoo
ro
foppo
r
t
u
n
i
t
yc
l
o
s
e
dt
oN
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ro
es
oo
t
he
rm
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ri
t
yg
rou
ps
. A
cc
o
r
d
i
n
g
l
y
,t
h
ec
i
t
i
e
sh
av
e
and t
o
ff
e
redt
h
eo
n
l
yfa
c
i
l
em
o
b
ilit
ych
a
nn
e
ls f
o
rt
h
e
s
epeo
p
l
e
.

2.
	P
ro
l
i
f
e
ra
t
i
o
no
fso
ci
a
ls
e
c
u
r
i
t
y
. N
at
i
o
n
a
lp
rog
r
amsa
r
e

expand
ingt
om
ee
t t
h
en
e
ed
so
ftho
s
eund
e
rs
choo
l
edand und
e
r
t
r
a
i
n
e
d
,l
a
r
g
e
l
ya
sa r
e
s
u
l
to
fin
ad
e
quac
i
es i
nr
u
r
a
l ~eri ca.

3.
	 Cop
ing w
i
t
hp
o
v
e
r
t
y• A
l
though h
r
i
c
ea
sm
anyfa
rm a
snon
f
a
rm
r
e
s
i
d
e
n
tsa
r
ep
o
o
r
,t
h
el
e
a
d
e
r
s
h
i
pfo
r publi
ca
ttac
k
s on
as com
ela
r
ge
l
yf
r
omu
rbanc
en
t
e
r
s
.
pov
e
r
ty h

4
.
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rva
l
u
a
t
i
o
no
fm
a
t
eria
lt
h
ing
s. T
h
ere
c
o
rd o
fru
ra
l
d
ev
e
lopme
n
temph
a
ses s
t
r
o
n
g
l
ysu
gg
es
t
st
h
a
tr
u
r
a
lp
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l
e ov
e
r
v
a
lu
em
a
t
e
r
i
a
lt
h
i
n
g
s andund
e
rv
a
lue hmn
ana
b
i
l
i
t
i
e
sand
a
s
p
i
r
a
t
i
ons
.

5.
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e
s
tm
en
ti
ns
c
hoo
ling
. A
cc
o
r
d
i
n
gt
onum
e
rous s
tU
d
i
e
s
,r
u
ra
l
r
e
s
i
d
e
n
t
sh
av
e beenfa
rl
e
ss w
il
l
ingt
od
ev
e
lo
p sa
t
i
s
f
ac
t
o
r
y
s
choo
lsys
t
e
m
s t
h
anh
av
et
h
e
i
ru
r
b
a
n co
unt
e
rpa
r
ts
.

6
.
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igh
e
re
d
u
c
a
t
i
o
n
. A
l
though t
h
el
a
n
d
g
r
a
n
tsy
s
t
emh
a
sa
c
h
i
e
v
ed
n
o
t
a
b
le suc
c
es
s
,t
h
i
si
sow
ingmo
r
et
oi
n
n
o
v
a
t
i
o
na
tthe F
ed
e
r
a
l
l
e
v
e
lth
a
ntosu
pport a
t th
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t
a
t
ele
v
e
l
. F
ew
,i
f
any
,S
t
a
te
l
e
g
i
s
l
at
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r
e
sp
rov
id
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r
et
h
an t
h
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i
n
im
a
l su
pport n
eed
edfo
rt
h
e
m
a
in
t
enan
c
e and g
row
th o
fth
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ir S
t
a
tec
o
l
l
e
g
es anduni
v
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r
s
i
t
i
e
s
,

�- 10-

7.
	 Prog
ress
i
v
e_
t
a
x
a
t
i
o
n
. A
sS
ch
u
l
t
zpoi
n
t
sou
t,thetask o
f
imp
rov
i
n
gou
r sy
s
t
emo
fp
r
o
gr
e
s
si
v
etax
at
i
o
nf
a
l
l
so
n cong
re
s
s
r
omu
r
ban ce
n
t
e
r
swi
t
hfa
rm
-o
r
i
en
ted congr
e
s
sm
engen
e
r
a
l
l
y
m
en f
oppo
sedt
osu
c
himp
rov
em
en
ts
. Th
el
o
o
phol
e
si
nth
etax s
tr
u
c
tu
re
pr
o
t
e
c
tlan
do
lvn
e
rs
, andthe
r
e al
s
ois m
u
chev
ide
n
c
et
h
a
tS
ta
te
and l
o
c
a
lt
a
x
e
stak
e ala
r
g
e
r sh
a
reo
fthei
n
c
o
m
e o
ft
h
e poo
r
t
h
an o
f the r
i
ch
.

8
.
	 Im
p
r
o
v
i
n
gt
h
ee
conom
iclo
to
fpoo
rp
eo
p
l
e
. M
in
imum wag
e
s,h
igh
p
ri
c
esu
ppo
rt
s
, con
tr
o
l
sove
rag
r
i
c
u
ltu
r
a
lp
r
oduc
t
i
on
, andthe
a
lloc
a
tio
no
fF
ede
r
a
lsub
sid
ie
s tof
a
r
me
r
s
a
l
lhav
e areg
r
e
ss
i
v
e
f
e
c
t upont
h
ee
conom
i
c\
-Te
ll-b
e
ing o
ft
h
e poo
r
.
ef
A
l
lw
ho a
r
eco
mmittedt
ot
h
eb
e
t
t
e
rm
en
to
f ag
ricu
l
tu
ra
lan
dru
ra
l America
mu
s
t s
h
a
r
et
h
erespon
s
i
bi
l
i
tyfo
r su
chla
g
. Be
t
t
e
rla
t
et
h
an no
ta
ta
ll
,
suchp
r
o
b
l
em
sa
r
e be
ingrecogn
iz
ed and a
c
tion p
rog
ram
sm
oun
tedtor
e
g
r
ess p
rio
r
e
r
r
o
r
s
. Ad
i
s
t
u
r
b
i
n
g~

e tion

r
evo
l
v
e
sar
o
undth
e que
s
t
i
o
no
fl
e
ad
e
rsh
ip

a
nd r
e
spon
s
i
b
i
l
it
y
, how
e
v
e
r, f
o
rt
h
o
s
et
r
ad
i
t
i
o
n
a
l
l
y andapprop
ri
a
te
l
y
i
d
e
n
t
i
f
i
e
dw
it
hth
er
u
r
a
ls
c
en
e
,i
n
c
l
u
d
i
n
gC
o
ll
e
g
e
so
fA
g
r
i
c
u
l
t
u
r
e
,t
e
n
dn
o
t
t
ob
e inth
efo
re
fro
n
t int
h
ec
u
r
r
e
n
tt
i
d
e
. A
s som
eh
av
e obse
r
v
ed
, wh
il
e
r
u
r
a
l co
mmun
i
t
ies an
dag
ri
c
u
lt
u
ra
ld
ev
elo
pm
en
t m
ad
e po
ss
i
bl
eth
etr
a
n
s
f
o
rm
a
ti
o
n
o
f kn
e
r
i
ca i
n
t
oanu
r
;b
an
iz
edi
n
dus
tr
i
a
l so
ci
e
t
y
,i
t m
aynowb
et
h
et
u
r
nfo
r
u
r
b
anAmer
i
c
at
otr
a
nsfo
rmr
u
r
a
lAme
ri
c
aan
dm
ak
ei
tanin
t
e
g
r
a
lpa
rt o
ft
h
e
con
t
em
po
ra
ry s
c
en
e
.
u
r
th ph
enom
enonI sh
a
l
ll
a
b
e
l
,o
rg
a
n
iza
t
i
o
n
a
lan
di
n
s
t
i
t
u
t
i
on
a
l
T
h
efo
pr
o
li
f
e
r
a
t
i
o
nandch
a
o
s. T
h
is ph
enom
e
nonisp
erh
apsb
e
st i
l
l
u
s
tra
t
edbyth
e
l
ehav
ep
r
o
b
l
em
sbu
t un
iv
e
rs
i
t
i
e
sh
a
v
ed
epa
r
tm
en
ts
." P
r
o
b
lem
so
f
c
liche
; "Peop
t
h
econ
tem
po
ra
r
ys
c
e
n
ea
re u
su
a
l
l
yg
en
er
a
l andi
n
te
r
dep
end
en
ti
nn
a
tu
r
e.

�- 11 -

So
l
u
t
i
o
n
sd
e
s
ignedt
om
e
e
t t
h
e
s
eprob
lem
s
,how
ev
e
r,a
r
eu
s
u
a
l
l
ys
p
e
c
i
f
i
c and
un
r
el
a
t
ed. Toi
l
l
u
s
t
r
a
t
e
,p
robl
em
so
fr
u
r
a
lhous
i
nga
t on
c
e inv
o
l
v
eissu
es
o
fe
co
nom
i
c
s
,h
e
a
lth
, con
s
t
r
u
c
tion d
e
ta
i
l, po
li
ti
c
a
lrespons
i
b
i
l
i
ty
,and
so
c
i
o
l
o
gy. R
espon
s
ib
ilities
, how
e
v
e
r, a
ref
r
agm
en
tedandde
c
en
t
r
a
l
i
z
edi
n
p
r
i
v
a
te andpub
li
cfi
n
a
n
ci
a
li
n
s
t
i
t
u
t
i
o
n
s,gov
ernm
en
t
a
l ag
en
ci
e
sand depa
r
tm
en
t
s
, and mu
l
ti
p
l
eu
r
r
i
.ve
r
sity d
epa
rtm
en
tsa
s wel
l
a
sp
r
i
v
a
t
eindu
s
tr
y
. \
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e
re
do
e
st
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em
ech
an
ismex
i
s
t fo
rb
ring
ingt
o
g
e
t
h
e
rd
i
v
e
r
g
en
t know
led
g
eresou
r
c
e
s
w
i
th t
h
em
u
l
t
ip
l
i
c
i
t
yo
fa
c
tion ag
en
c
i
e
st
om
ak
e a con
c
er
t edim
pac
t upon
i
n
a
d
equ
a
t
eru
ra
lhous
i
ng
. Yo
uc
anc
i
t
emo
r
e p
o
i
gn
ant i
l
l
u
s
t
r
at
i
on
sthanI
o
fthef
r
u
s
t
r
a
t
i
o
n
so
f su
chdi
s
c
on
tinu
ity i
nt
h
en
a
t
u
r
eo
f prob
l
em
sand
so
lu
tion
s.
Two w
e
ek
s agoI m
e
tw
it
ha g
roup o
flead
e
r
so
fthe app
leindu
s
t
ry
. T
he
i
r
s
in
g
l
econc
e
rn w
a
stotrytob
ringo
rd
e
rou
to
fthe c
h
aoti
cor
g
a
ni
z
a
tio
n
a
l
s
it
u
a
tioni
nwhi
c
ht
h
ey foundt

~n el e

wi
t
hg
re
a
tn
um
be
r
so
ff
a
r
mm
a
rk
e
ting

c
oo
pe
r
at
i
v
es and cor
p
o
r
a
t
i
o
n
s
,in
d
u
s
t
r
yg
roup
s, co
mmi
s
s
i
o
n
s, andcou
n
c
il
s
and
a
tt
h
e st
a
te
, re
g
i
on
a
l
, and n
a
t
i
o
n
a
ll
e
v
e
l
s
;
/
t
h
es
t
r
a
i
ned r
e
l
a
t
i
o
n
s
h
i
p
s
b
e
tw
e
enp
r
oduc
e
r
s
,p
roc
ess
o
r
s
,anddi
s
t
r
i
b
u
t
o
r
s
. A
s onef
a
rm
e
rme
r
ri
b
e
r
n
t
ed
, "Ev
e
r
yt
im
ew
ehav
eap
ro
b
lem
,t
h
eu
n
iv
e
rs
i
t
yrecomm
end
st
h
a
tH
e
c
omme
d
eve
l
o
p anot
h
e
ro
r
g
a
n
i
z
a
ti
o
no
r comm
i
t
t
e
e tocop
e wi
t
hi
t
.W
e
'v
e s
e
t th
em
a
l
lu
p andw
e1r
ewo
r
s
eo
f
ft
h
a
nw
ew
e
r
e be
fo
re
.
"
Int
h
ev
a
s
tknow
l
edg
er
e
sou
rces o
f OUT uni
v
e
r
s
iti
e
s
,th
e
r
em
u
s
th
e
si
g
n
ific
a
n
t bod
ie
so
f know
l
e
d
g
ew
hi
c
hc
anb
e di
r
e
c
tedt
op
rob
lem
ssu
ch a
s
t
h
e
s
e
--p
rob
l
em
so
f (a
;m
ob
i
li
z
ing d
i
v
e
rg
e
n
tr
e
s
our
c
e
st
ob
e
a
r on si
.g
n
.
i
.
f
'Lca
r
r
t
conc
e
r
ns
,and (b
)l
i
n
k
i
ngthe en
er
g
i
e
s0
ff
r
a
gme
n
t
ed
, spec
ia
liz
edag
en
ci
e
s
ando
rg
ani
z
a
ti
o
n
sto ad
eq
u
ate
lycop
ew
i
thissu
es
. I w
ou
l
dsu
bm
it t
h
a
tm
any
i
f
no
tmo
s
to
f t
h
e po
litic
a
l, s
o
c
i
a
lande
cono
m
i
c i
n
s
t
i
t
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t
i
ons s
e
r
v
i
n
g
a
g
r
i
c
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l
t
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ra
landr
u
r
a
lAm
e
r
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c
aa
r
einc
reas
ing
ly d
i
s
flU
l
c
tio
n
al i
ncon
t
em
po
rar
y

�- 12n
l
es
sou
ri
n
t
e
l
l
e
c
t
u
a
lr
e
sou
r
ces ar
ed
i
r
e
c
t
edt
o
so
c
ie
ty
. U
n
til andu
p
ro
bl
e
m
ssuchasth
e
s
e
, thec
h
r
o
n
i
ci
n
e
q
u
i
t
i
e
so
fag
ricu
l
tu
ra
l andr
u
r
a
l
Am
erL
ca w
f
.L
l
.p
e
r
s
i
s
t
.
An
ex
tph
enom
enon t
owh
ich w
ew
i
ll t
u
r
nou
ra
t
t
e
n
t
i
o
nb
r
i
e
f
l
yis t
h
a
t
o
ft
h
ech
ang
ing n
a
t
u
r
e and r
o
l
eo
fag
ri
c
u
l
tu
r
ei
nou
ru
r
ba
n
i
z
i
n
gso
c
ie
ty
.
I
'
l
l
no
tb
e
l
a
b
o
rt
h
i
spo
i
n
ts
i
n
c
em
any o
f you a
r
ee
x
p
e
r
t on t
h
i
st
o
p
i
c
.
C
o
lleg
es o
f A
gr
i
c
u
l
t
u
r
ee

e r~

ere

ar
eeng
a
gedi
nex
e
r
c
i
ses d
es
i
gn
ed t
o

an
tic
i
p
a
t
et
h
eag
ric
u
l
tu
ra
lp
a
t
t
e
r
no
fa d
e
c
ad
eo
r twoi
nt
h
ef
u
t
u
x
e
. Wh
i
le
w
erecog
n
iz
etha
tth
e ch
an
g
es o
ft
h
e
s
en
ex
td
ec
a
d
es w
i
ll b
ed
rm
n
a
t
i
ci
n
de
e
d
,
i
t
wou
ld seemapp
ro
p
r
ia
tet
or
em
indou
r
se
l
v
es t
h
a
tp
r
o
b
a
b
l
y ou
rp
r
o
je
c
t
i
o
n
s
ar
eco
ns
e
r
v
a
t
i
ve•
i
ch
ig
an s
t
a
t
eU
n
i
v
e
r
s
i
t
y
'
sC
o
l
leg
eo
fAg
r
i
c
u
l
t
u
r
eh
a
sb
een
.
F
o
r ex
am
p
le
,M
s
ed i
n"P
ro
je
c
t t80
," a p
r
o
jec
t
i
o
no
fl
'
i
ich
iganag
ri
c
u
ltu
r
et
oth
e ye
a
r
en
g
ros
1980
. Am
o
n
gt
h
ep
ro
jec
t
i
o
n
si
sa dow
TIw
ar
dt
r
e
n
di
nd
a
i
r
ycownum
b
e
rs
. I
n
v
is
it
i
n
g\
'
i
i
t
han E
x
t
en
si
o
nd
air
y
m
an r
e
c
en
t
l
y
,h
ei
n
d
i
c
a
t
edt
h
a
tif d
a
iryCO\
'TS
con
tinu
et
od
e
c
l
i
n
ei
nt
h
en
e
x
t th
r
e
e yea
r
sa
tth
es
amera
t
ea
sla
s
ty
e
a
r
.
th
ec
own
um
b
e
rf
i
gu
r
epr
o
j
e
c
t
e
dfo
r 1980w
i
l
la
c
tu
a
ll
ybereach
edby 1970
.
O
ne c
o
u
l
dq
u
e
s
t
i
o
na
l
s
o wh
e
th
e
ro
r no
tw
e a
reim
ag
i
n
a
t
i
v
e enoughi
nou
r
t
h
o
u
gh
tsr
e
g
a
rd
ingt
h
ef
u
tu
re
. Us
u
a
l
l
y ag
ri
c
ul
t
u
ra
lp
r
o
j
e
c
t
i
o
n
st
e
nd t
od
ea
l
o
n
l
yI
'
l
i
t
hq
u
a
l
i
t
a
t
i
v
eo
r qu
a
n
t
i
t
a
t
i
v
e chan
g
es i
nt
r
a
d
i
t
i
o
n
a
lcommod
i
t
i
e
s o
r
en
t
e
r
p
ri
s
e
s
, ye
tt
h
e
r
ec
anb
e noassu
ranc
et
h
a
t su
chw
i
ll p
r
ev
a
i
l
. A
ga
i
n
u
s
i
n
gt
h
ed
a
i
r
yi
n
d
u
s
t
r
ya
s ane

a ~l e ,

th
e
rei
sm
u
ch e
v
i
d
enc
et
osugg
es
t

t
h
a
tt
h
ed
airy cow m
igh
tb
e
com
e econom
ic
a
l
l
y ob
sol
e
t
ebythey
e
a
r2
.000
.
I
fsu
ch shou
ld o
c
cu
r, r
a
t
he
rm
a
jo
r ad
ju
stm
en
tsw
i
l
lb
en
ec
ess
a
r
yi
nA
rn
e
r
i
can
f
a
rm
ing
.

�- 13 Projections of farmer nwribers consistently indicate a downward trend.
In one state, for example, where 93,000 farmers were reported in the 1965
census of agriculture, the projection is that only 40,000 will be farming
in 1980.

I am sure you have similar projections for Kentucky.

A pertinent question then for those of us concerned with agricultural
education is "Hho':Till be the 40,000 farmers actually farming fourteen years
hence?

Is there any way in whi ch they can be identified now so that

educational programs can be designed whi ch will be of maximum benefit to
them?"

Conversely, of course, we must be concerned educationally with those

now farming or who have intentions to farm who will not be in this 40,000
group a decade and a half from now.
But to the point of the "40,000 farmers," we do knoH certain things.
For example, it s eems fair to assume that most of the 40,000 are already
farming and will simply be fourteen years older and fourteen years more
experi enced in 1980.

The significant point from our standpoint is

Wha t

II

educational influences will be reflected in their farming operations and
ot he r aspects of their lives?"
Beyond this, we know that of the members of this 1980 group, those
not now farming are likely to be sons of farmers "rho are farming at present.
This suggests a doub Le-sbar-r-eLed concern educationally.

First, studies

consistently indicate that farm parents tend to attach less importance to
education for their youngsters than do non-farm parents.

This seems to be

particularly true if the farm sons have intentions to farm.

Secondly, studies

again consistently show that boys who plan to farm feel that education beyond
high school is relatively unimportant and have lower educational aspirations
than do farm boys with other occupational plans.
an obvious challenge.

This duo-situation presents

�-14Look
ing nowt
oe
d
u
c
a
t
i
o
n
a
lp
rog
r
am
sf
o
rt
h
i
s"1980f
a
rm
e
r
"g
roup
,I
wou
ld s
u
g
g
e
s
te
d
u
c
a
t
i
o
n
a
lp
rog
r
am
so
r
i
e
n
t
e
dt
oa
tl
e
a
s
tt
h
r
e
es
i
g
n
i
f
i
c
a
n
t
f
a
rm
e
rr
o
l
e
s•
F
i
r
s
t
, mo
s
t o
b
v
i
o
u
s
l
y
,i
st
h
er
o
l
ea
sf
a
rmo
p
e
r
a
t
o
r
. Con
t
inu
ing p
r
o
g
r
e
s
s
i
n.tec

nolo~

w
i
l
lr
e
q
u
i
r
eim
a
g
i
n
a
t
i
v
ee
d
u
c
a
t
i
o
n
a
lp
rog
r
am
st
oa
c
comp
l
i
sh

a
p
p
l
i
c
a
t
i
o
ni
ncomm
e
r
c
i
a
lf
a
rm
inge
n
t
e
r
p
r
i
s
e
s
. L
a
rg
es
c
a
l
e
,h
i
g
h
l
ys
p
e
c
i
a
l
i
z
e
d
en
t
e
rp
r
i
s
e
se
i
th
e
ra
sa t
o
t
a
lf
'a
r
rnc
p
e
r
a
t
i
ono
ra
s ap
a
r
to
fa l
a
r
g
e
rfa
rm

u
n
i
ts
u
g
g
e
s
tt
h
en
e
ed f
o
rs
p
e
c
i
a
l
i
z
e
dt
r
a
i
n
i
n
gb
o
t
hf
o
rt
h
ef
a
rmo
p
e
r
a
t
o
r
andf
o
rf
a
rmwo
rk
e
r
s
. Th
ep
a
t
t
e
r
na
l
r
e
a
d
ye
v
i
d
e
n
ti
nsom
el
a
r
g
ef
a
rm
ing
e
n
t
e
r
p
r
i
s
e
swou
ld s
u
g
g
e
s
tt
h
en
e
ed f
o
rh
i
g
h
l
ys
p
e
c
i
a
l
i
z
e
dp
e
r
s
o
n
n
e
l
,j
u
s
ta
s
i
si
n
c
r
e
a
s
i
n
g
l
yc
h
a
r
a
c
t
e
r
i
s
t
i
co
fb
u
s
i
n
e
s
s and i
n
d
u
s
t
r
y
. As
e
condc
r
i
t
i
c
a
l
e
d
u
c
a
t
i
o
n
a
ln
e
ed o
ff
a
rmo
p
e
r
a
to
r
s
,o
fc
o
u
r
s
e
,i
sf
o
rm
an
ag
e
r
l1
en
t t
r
a
i
n
i
n
g
.
I
ti
sa
p
p
a
r
e
n
tt
h
a
tt
h
e1980 f
a
rm
e
r,
,
,
illb
eas
k
i
l
l
e
dm
an
ag
e
r d
e
a
l
i
n
gw
i
t
h
f
a
rma
c
coun
t
s andb
u
s
i
n
e
s
sm
an
ag
em
en
t
, h
a
n
d
l
i
n
gmon
ey and c
r
e
d
i
t
,d
e
t
e
rm
i
n
i
n
g
t
h
er
e
l
a
t
i
v
ep
r
o
f
i
t
a
b
i
l
i
t
yo
fv
a
r
i
o
u
se
n
t
e
r
p
r
i
s
e
s
, comb
in
.
inganda
d
j
u
s
t
i
n
g
r
e
s
o
u
r
c
ei
n
p
u
t
s
,m
an
ag
ing o
p
e
r
a
t
i
o
n
sf
o
rt
a
xp
u
r
p
o
s
e
s
,e
t
c
.
\
,
·
J
b
i
l
ei
t
m
ay
-n
o
t
b
ep
r
o
p
e
rt
ot
h
i
n
ko
ft
i
l
e1980 f
a
rmo
p
e
r
a
t
o
ra
s a wh
i
.
t
;
ec
o
l
l
a
rv
ro
r
-ker
,
p
e
rh
ap
sv
r
it
.hou
tn
e
c
k
t
i
e
,i
t
do
e
ss
e
emim
p
o
r
t
a
n
tt
oh
av
ei
nm
ind anim
ag
e
o
fa f
a
rmo
p
e
r
a
t
o
ri
n1980 a
p
p
r
o
p
r
i
a
t
et
ot
h
es
c
a
l
eo
fe
n
t
e
r
p
r
i
s
eand
o
p
e
r
a
t
i
o
nwh
i
ch w
ill c
h
a
r
a
c
t
e
r
i
z
es
u
c
c
e
s
s
f
u
lcomm
e
r
c
i
a
lf
a
rm
e
r
sa
tt
h
a
tt
im
e
.
Th
eo
p
e
r
a
t
o
ro
fa comp
a
r
ab
l
em
anu
f
a
c
tu
r
ing o
rr
e
t
a
i
l
i
n
go
p
e
r
a
t
i
o
nw
c
,u
ld n
o
t
b
e runn
inga l
a
t
h
eo
rpu
sh
ing a b
room
.
As
e
conds
i
g
n
i
f
i
c
a
n
tr
o
l
et
owh
i
ch e
d
u
c
a
t
i
o
n
a
lp
rog
r
am
s shou
ldb
ed
i
r
e
c
t
e
d
i
st
h
a
to
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tyl
e
a
c
l
e
r
. Th
i
sr
e
l
a
t
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st
ot
h
ei
n
c
r
e
a
s
i
n
gcon
c
e
rnf
o
rt
h
e
q
u
a
l
i
t
yo
fr
u
r
a
ll
i
f
e
. Wh
en f
a
rm
sa
r
el
o
c
a
t
e
di
np
r
o
x
im
i
t
yt
ou
rb
an and
m
e
t
r
o
p
o
l
i
t
a
n a
r
e
a
s
,lUC
JS
to
ft
h
eadv
an
t
ag
e
so
fanu
r
b
a
n
i
z
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gs
o
c
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t
ya
r
e
e
q
u
a
l
l
ya
v
a
i
l
a
b
l
et
of
a
rmand non
f
a
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e
s
i
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n
t
s
. How
ev
e
r
, wh
en f
a
rm
ing

,
.

�-i
s-

is co
ndu
ctedi
nsp
a
r
s
e
l
ypopu
la
ted
. ev
enp
o
p
u
l
a
t
ion dec
lin
ing a
r
eas as
i
n
e
v
i
t
a
b
l
yi
st
r
u
ei
nm
a
n
y i
n
s
t
a
n
c
e
s
, sp
eci
a
l con
s
i
d
e
r
a
t
i
o
nmus
tb
eg
iv
en
top
rov
id
ingt
h
ee
l
em
en
ts\
.;rh
ich con
s
titut
eth
e "goo
dl
i
f
e
"t
o
d
ay
. Th
is
,
I ams
u
r
e,i
st
r
u
ei
np
a
r
t
so
fK
en
tu
cky andt
h
eSou
th
,j
u
s
ta
si
t
isi
n
m
a
n
y a
r
e
a
so
ft
h
eM
idw
e
s
t, G
r
e
a
tP
l
a
i
n
s
, Sou
th
'
l
ies
tandF
a
rW
e
s
t
.

H
ow c
an

ed
u
c
a
tion
a
l,h
e
a
l
th
, so
c
ia
l
,p
r
o
t
e
c
t
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v
e
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e
r
v
i
c
e
, cu
ltu
ra
l op
p
o
r
t
u
n
i
t
i
es be
ailab
l
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, adequ
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t
ei
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n
t
i
t
yandqu
alit
y
. S
tud
i
e
sv
Toul
dsug
g
e
st
m
a
d
e av
qu
it
ec
u
n
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i
n
c
i
n
g
l
yt
h
a
tr
u
r
a
lco
mmun
i
t
i
es i
ng
ene
r
a
la
re "
d
i
s
a
dva
n
t
ag
ed
"a
s
r
e
ga
r
d
st
h
es
i
g
n
i
f
i
ca
n
te
lem
en
ts r
e
l
a
t
e
dt
ot
h
e qu
a
lity o
fhum
anl
i
f
e
.F
a
rm
eshou
ldb
es
en
s
i
t
i
v
et
ot
h
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ss
i
t
u
a
t
i
o
nand equ
ipp
edt
ocop
ew
i
t
hi
t
peo
pl
e
ffec
ti
v
e
ly
.
F
in
a
ll
y
,1w
ou
l
ds
UGge
s
t ed
uca
t
i
ona
lp
rogrm
f
i
s re
l
a
t
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dt
ot
h
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c
a
n
t
ro
l
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ffa
r
mpeop
l
e as f
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r
mspok
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sm
en
. Q
,u
i
t
e app
rop
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te
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ke
s
m
en
rAm
ericanf
a
r
m
ingshou
ldbe f
a
rm
e
r
s
. A
sthe so
ci
o
-econom
i
c
p
o
l
itic
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lsc
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co
n
t
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n
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och
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nt
h
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r
b
a
n
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i
n
gp
r
oc
ess
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e
sm
enmus
tal
s
o
e
. E
conom
i
c
ch
ang

ro ~

and a
g
r
i
c
u
l
t
u
r
e
'
sp
l
a
c
ew
i
t
h
i
ni
t
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h
i
f
t
i
n
gp
o
p
u
l
a
t
i
o
n

an
dl
abo
rf
o
r
c
ep
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t
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er
n
s
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ppo
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ent o
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e
g
is
la
t
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r
e
s
,i
n
t
e
r
r
e
l
a
t
i
o
n
s
h
i
p
s
o
fth
ew
o
rld co
mmun
it
y
-t
h
e
s
eand o
t
h
e
rd
ev
e
lo
pm
en
ts a
l
lh
av
e si
g
n
if
ican
ce
fo
r fa
rmp
eo
pl
e
. P
ro
f
e
s
s
o
rT
. T
N
. S
c
h
u
l
t
zh
as o
b
s
e
r
v
e
d 'CF
o
p
l
e and t
h
e
i
r
a
rmpe
lead
e
r
sa
r
eno
ti
ng
ene
ra
l conv
e
rsan
t w
i
thth
ei
d
eas
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h
ep
h
i
l
o
so
ph
i
c
a
lb
a
s
i
s
an
dh
i
s
t
o
r
i
c
a
lp
rocess
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st
h
a
ta
r
ep
a
r
tandp
a
r
c
e
lo
ft
h
eu
r
b
a
n
i
z
a
t
i
o
nand
in
du
s
t
r
i
a
l
i
z
a
t
i
o
no
f,
;.;rh
i
c
hmod
e
rn a
g
r
i
c
u
l
t
u
r
eis ani
n
t
e
g
r
a
lpa
r
t. Th
es
c
i
e
n
t
i
f
i
c
an
dtechn
o
l
o
g
i
ca
lknow
led
ge und
e
r
l
y
i
ng mod
e
rn ag
r
i
cu
l
t
u
r
e is w
e
l
l un
d
e
r
s
t
o
o
d
by f
a
rmp
eop
le
, bu
tt
h
e ch
anging so
c
i
a
lande
cono
m
i
c f
r
am
ewo
rkis s
till l
a
r
g
e
l
y
int
h
er
e
a
l
mo
fmy
th
." D
r. Jam
es T
. B
onn
en,a
g
r
i
c
u
l
tu
ra
le
co
no
m
i
s
ta
t i
Mch
ig
an
st
a
teU
n
i
v
e
r
s
i
t
y andr
e
ce
n
tm
emb
e
r o
ft
h
eP
re
s
i
d
e
n
t's Coun
c
i
lo
fE
conom
ic

�- 16 Adv isors , has summariz ed the s ituat ion i n this way :

"In my op i ni on, f our

sets of f act s dumi nate any r eal ist ic desc r ipt i on of the scene in ag r icul t ure
t oday :
"1 .

The power struct nre of thi s soc iety ha s bee n tr ansformed and the
p ol i t ical l e ad e r s hip of agr i cult ure has eit her not awakened t o
t hi s f a ct or, trapped by it s own mythologie s i s unable , even
unwill ing . t o adapt or gani zation , poli cie s and tac t i c s to be
ef f ec t i ve in the new p ol i t ic al reality.

" 2.

The commercial ag r i cultural p ower' s t r uct ure ha s r eache d a s tat e
of extreme organizat ional fragmentat ion , a nd it s l eade r shi p i s
so engr ossed in internecine warfare that t he se f ragme nted el ements
of

c o~nercial

agriculture are themselves co ntributing gr eat l y to

ge neral erosi on of the political p ower whi ch together t he y exert .

"3.

The underlying web of interdep endent commer c i al , governmental,
p ol i t i cal and educat i onal organi zations in the s er vice of
ag r i cult ure are chang i ng and no longer a r e a s effective as once
they vler e in i dentifying a nd s olving t he p roblems of rural life .
The or gani za tional system i n a gri culture i s b ecomi ng social ly
d L sf'unc t Lona.l ,

"4.

With f ew excepti ons, i n any direction you look, t here ar e rising
l evel s of co nfli ct, t ens i on , and mount i ng evi de nc e of vmat can
only be described a s a spectacular fai l ure of l eader ship.

The

ge ne rat ion of i ndividual s who now man these organizat ions do not
unde r stand their dependence one upon anot he r , nor do they perceive
the changi ng situati on of t heir s ist er instituti ons well enough
to be able to r elate themsel ves i n a ma nner tha t avoi d s unnece s s ary
conf l ict .

They are t hus led i nto mut ual l y s elf-destr uct i ve

patte r ns of behavior."

�-17D
r. C
.E
. Bi
shopo
fNo
r
th C
a
r
o
l
i
nast
a
t
eUni
v
e
r
s
i
t
y
,n
ewE
x
e
c
u
t
iv
e
D
ir
e
c
t
o
ro
ft
h
eP
r2
s
i
d
e
n
ttsCommi
s
s
i
o
non Ru
r
al P
o
v
e
r
t
y
,h
a
ss
a
i
d
: "M
o
s
t
pu
bl
i
ca
f
f
a
i
rs p
rog
ram
so
ft
h
elan
d
-g
ran
tu
n
i
v
e
rs
i
t
i
es r
e
ma
i
nre
l
a
t
i
ve
l
y
in
e
f
f
ec
tiv
e•
•
.
t
h
eco
ll
e
g
e
so
f ag
ri
c
u
ltu
r
ec
a
ntakeli
tt
l
ep
r
i
d
ei
nth
e m
e
ag
e
r,
i
r
r
e
so
lu
tep
rog
r
am
s wh
i
ch th
ey h
av
e dev
el
o
p
ed•
••
.
To f
a
i
lt
od
ev
e
lo
pp
r
og
r
a
m
s
wh
i
ch an
ti
c
i
p
a
t
ether
e
a
ln
eed
so
fthep
eopl
eist
ound
erm
in
ep
u
b
l
ic con
f
id
en
c
e
i
nt
h
eu
n
iv
e
rs
i
t
i
es
.
"
T
h
ee
x
t
e
n
tt
owh
i
ch such a s
i
t
u
a
tion ex
i
s
tsisi
na s
en
s
eanin
d
ic
tm
en
t
o
fed
u
c
a
t
i
o
nina

ric

lt ~ e

i
nth
ep
a
s
t and an obvi
o
u
sch
a
lleng
etod
ayand

tomo
r
ro
-w
.
T
hef
in
a
l ph
enom
enon w
i
th w
hi
c
hw
e,r
i
ll d
e
al i
st
h
a
twh
i
chI sh
a
ll la
b
e
l
t
h
econ
c
e
rnf
o
rt
h
em
ann
e
ro
f l
i
v
ing o
rth
e qua
l
i
t
yo
flif
e
. Is
en
s
et
h
a
t
mod
e
rnAm
eri
c
an
sa
r
ef
i
ndi
n
gt
h
a
tt
h
eo
l
dco
ncep
to
fs
t
and
a
r
do
fliv
i
n
g
u
s
u
a
l
l
y con
c
ei
v
edi
ntan
g
i
b
l
ean
dm
at
e
r
i
a
l
i
s
t
i
ct
e
rm
si
sno l
o
n
g
e
r ad
eq
u
at
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t
od
es
c
r
i
b
eo
u
r hum
anasp
ira
tion
s
. In
cr
e
a
s
i
n
g
l
y
,v
ea
r
e con
c
e
rn
e
dw
i
t
ht
h
e
q
u
a
l
i
t
yo
ft
h
el
i
fe~

ic

a
ton
c
e ev
iden
ti
nt
h
ede l

e
a
chin
d
iv
idua
lrnayexp
e
r
i
e
n
c
e
. Su
ch con
c
e
rn is
~e

o
fF
ed
e
ra
lp
r
o
g
r
am
sd
i
r
e
c
t
e
dt
osu
chend
s.

l
l
us
tra
ti
o
n
sw
i
.L
l
,b
e th
r
e
einnumb
e
r.
t
.
I
yi
sth
ep
Y
r
am
id
ing con
c
ernfo
rt
h
eq
u
a
lit
yo
f ou
r envi
ronm
en
t
.
firs
t, i

'
·rea
r
e in
c
r
eas
i
ng
l
yc
o
n
s
c
i
ou
so
fth
ei
n
f
l
u
e
n
c
eo
fenv
ironm
en
t upon th
eq
u
a
lit
y
o
fo
u
rd
a
il
yl
i
v
e
s
,wh
e
th
e
r it be r
e
f
l
ec
tedin p
rog
r
am
so
fu
rb
anr
e
n
e
wa
l
,
h
ous
i
ng dev
e
l
o
pm
e
n
t,h
i
ghw
ayb
e
a
u
t
i
f
i
c
a
t
i
o
n
,a
i
ro
rw
at
e
rp
o
l
l
u
t
i
on
. In
T
h
e Qu
i
e
tC
ri
s
i
s
,S
e
c
r
e
t
a
r
yU
dal
l
o
bse
r
v
es I
tAm
e
r
ic
at
o
d
a
ys
tan
d
s po
is
e
d
OD

ap
inn
a
cle o
f w
e
a
l
t
handpow
e
r. Y
e
tw
el
i
v
ei
na l
a
n
do
fva
n
i
s
h
i
n
gb
e
au
t
y
,

o
fi
n
c
reasi
n
g ug
l
i
n
ess
,o
fs
h
ri
n
k
i
n
gop
en sp
a
c
e
, ando
fanov
e
r
a
ll env
ironm
e
n
t
t
h
a
ti
sd
im
ini
s
h
ed d
ail
ybYp
a
l
lu
ti
o
nandnoi
s
eand b
ligh
t.
It A
sv
re s
ol
v
eon
e

�-1
8p
ro
b
.L
em i
nag
r
i
c
u
l
tu
r
et
h
r
o
u
gh cr
e
a
t
i
o
no
fa n
ev
rp
e
s
t
i
ci
d
eo
r an i
n
du
st
r
y
rou
gh'
:
J
a
s
te d
i
s
p
os
a
l,vetendt
oc
r
e
a
t
eo
th
er
sandw
h
i
.L
ethe ge
n
i
u
so
f
th
Am
e
r
ic
ante
chnolC
i
gy is d
i
r
e
c
t
e
dt
ot
h
ebe
tte
rm
en
to
fl
i
f
efo
r m
an
, Q
u
a
l
i
t
y
i
nt
h
i
sl
i
f
eise
l
u
s
iv
e
.
T
h
er
o
l
eo
ft
h
eU
ni
v
er
s
i
t
yi
nt
.h
eenv
i
ronm
en
t
a
lf
i
e
l
dise
v
o
l
v
i
n
g
.
W
i
th t
h
ed
emon
s
t
ra
t
edexp
eri
e
n
ce and su
c
c
e
s
so
fc
o
l
l
e
g
es o
f ag
ricu
l
t
u
r
ei
n
t
h
eeDv
i
ronm
en
ta
lre
l
a
t
i
onsh
i
ps o
f m
a
l
lw
i
th n
a
t
u
r
a
lr
e
s
o
u
r
ces
,wh
a
to
ppo
r
tun
ities
e
x
i
s
tf
o
rt
h
e
se co
lleg
e
st
ocon
tinu
e an
daga
i
nd
emons
t
r
a
te l
e
a
d
e
r
sh
i
pint
h
e
ap
p
l
i
c
a
t
i
o
no
fknow
led
g
etos
ig
n
i
f
i
c
a
n
tenv
ironm
e
n
t
a
lpr
o
b
l
e
m
s
.
~cond ,

i
n
c
reas
i
n
grecogn
i
t
i
onis be
ing g
iv
en t
ot
h
em
u
ltip
lic
ity o
f

in
f
l
u
en
ces o
ft
h
ed
ev
e
lo
pm
e
n
to
fyoung peop
l
e
. I
no
t
h
e
rwo
r
ds
,w
ea
r
e
b
eg
i
n
n
i
n
gt
oappr
e
c
i
a
t
et
h
e"
e
x
t
e
n
to
fth
eg
a
l
a
z
y
"o
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Across t he count ry the 4- i-1 Cl ub pr ograrn of Exten sion i s t aking on a ne w
l ook .

Exci t i ng changes in educational opp ortunities, pr oject des i gn , programs

and a ctivities are be i ng initiated.

An amb i t i ou s effort i s b eing made to

generate incre a s ed support nat i onally to dramat ical ly expand t he 4-H program.
As one pers onal ly a nd p r ofessional ly committ ed and gr a t e f ul to 4-H, I regard
t his as highl y desirab l e and I s upport it f ull y , but this does leave unanswered
the quest i on of t he univer sity's total r ole in youth development.

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enab l ing legislati on for Extension, for exampl e , do I find the p r ono uncement,
"Thou shalt conduct a 4- H Program, with pr oj e cts , report forms, blue ribbons,
a nd trip s."

Rather the conce r-n vra s a nd should be for e du cational opp ortunitie s

t o enhance the ve llbe i ng of young pe opl e .

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educat i onal effort ha s it been determined that in order to r e ceive the
educat ional benefi t s of t he uni ve rs i ty, t he cli ent mus t joi n a gr oup , l earn
a pl edge, s i ng a s ong, a t tend a mee t ing , and compl ete a rep or t.

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youth phase of Extension' s educati onal a ctivities have such condit ions been
pres cr ibed .
I woul.d reiterat e t hat I do not wi sh by inference or i n fac t to discredit
at al l the 4-II Club program as it i s or as it wi l l be .

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j ust i f i cat i on t oday f or a 4-H type p rogram t ha n ever befor e .

My i nt ent ion

rather i s to emphasiz e t hat ther e are "more I'ray s than one to skin a cat" and
t ha t there are more ways t han the complex organi zat i onal pat t er n of 4-H for
t he kn owledge resour ce s of the univer sit y t o be benefi cial t o young people.
I n t he 1963 Na t i onal Conferenc e on Rura l Youth , ten central i s sue s were
i dentifie d.

These inclu.ded t he ne ed t o ( a ) st r engt hen t he s ch ools ;

(b) i nitiat e and expand r elat ed educational program s s uch as voluntar y
yout h group s , library f'ac i l.Ities, church re s ources, parent educat i on , and t he

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�- 22 Joh n Ga r dne r has c ommented, "The r e n ewa.L of s oc iet i es can g o f'o.rwar-d
only if some one cares .•• Apat h etic me n ac c omp l ish nothing .
i n nothing, change nothing for t he be t ter .
one ~ l east o f all t h emselves . "

Men who b elieve

They renew nothing and heal no

In y our dedicat i on to " helping p eople he lp

themselve s" through education, I wi sh you we l l.

�</text>
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                    <text>RGM Notes for presentation
9/19/94 at the Fund Raising
School for Small Nonprofits
(KYIP) (Dinner at WKKF)

KYIP FUND RAISING SCHOOL SPEECH
MONDAY, SEPTEMBER 19, 1994

6:30 p.m.
W.K. KELLOGG FOUNDATION

*

Welcome to Battle Creek and the W.K. Kellogg Foundation

*

We are delighted that you are willing and see the value of
your participation in this fund raising school program.

*

The W. K. Kellogg Foundation is proud to be a supporter of
the Fund Raising School and the Center on Philanthropy at
Indiana University/Purdue University in Indianapolis.
Since we have played a role in helping establish this Center
of Excellence, we felt it only appropriate that we help share
their experience and expertise with some of our other
grantees who we feel could benefit from it.

1

�*

Keeping with Mr. Kellogg's philosophy of "helping people
help themselves," we feel that this investment of providing
you the opportunity to participate in the Fund Raising
School could ultimately be the most important contribution
we give you.

*	

If you believe the research, over the next 20 years there
will be an estimated $8 to $10 tr'illion which will be
transferred 'from one generation to the next.

And those

organizations and institutions that have the capacity and
the ability to capture some of these resources to continue
their programs will be the ones who survive.

*	

We have encouraged that the participants at these fund
raising schools, be the CEO/executive director of your
organization, along with a trustee.

Two individuals who

should see it as a major responsibility of theirs to help raise

2

�the resources necessary for you to continue your day to
day	 operations and your programming.

*	

But let me also say, that while money is important, we
have to keep in mind that resources are limited and money
isn't always the answer.

*	

As a university trustee, I often get frustrated when I see
that the School of Education does not communicate with
the School of Social Work, who does not communicate
with the School of Medicine. All three Schools who playa
critical role when it comes ' to the needs of bringing up a
healthy, productive human being in today's society.

*	

While we have you in Battle Creek for two days teaching
you the mechanics of fund raising, I hope you will also take
this time to visit with other organizations from your
community who are represented here and talk about ways
that you might be able to collaborate to make your

3

�community a better place in which to be born and which to
grow	 up.

*	

Take advantage of this time away from ringing phones and
clients walking through your door, to ask yourself, "Why do
we exist?" and are there better more efficient ways to fulfill
our mission by either working closer with or even becoming
a part of another organization in your community who is
doing similar programming.

*	

This Kellogg Youth Initiatives Program, which you are a part
of, is the most comprehensive programming initiative this
Foundation has done in its 64-year history.

While the

Kellogg Foundation has made a commitment to have a
presence and to be involved in your community for 20
years, we want to be assured that the quality of life for
young people in your three communities is better than any
place in the world, but we want that high quality of life to

4

�continue long after the Kellogg Foundation has left, and we
can only do that by helping you build your capacity to
assure that this type of quality programming can continue
for many years to come.

*	

Again, let me thank you for taking two days of your busy
schedules to come to Battle Creek for this training, and we
do hope you will find it beneficial.

Russ,
Somewhere in your comments you may want to mention that
one of the greatest disservices any foundation can do to any
organization is to give them too much money. And, that we feel
that by making this investment in helping them build their
capacity through this fund raising training, will ultimately be
more beneficial to them than if we were to give them a grant for
an additional $100,000 and just walk away.

5

�KYIP FUND RAISING SCHOOL SPEECH
MONDAY, SEPTEMBER 19, 1994
6:30 p.m.
W.K. KELLOGG FOUNDATION

*	

Welcome to Battle Creek and the W.K. Kellogg Foundation

*	

We are delighted that you are willing and see the value of your
participation in this fund raising school program.

*	

The W.K. Kellogg Foundation is proud to be a supporter of the Fund
Raising School and the Center on Philanthropy at Indiana
University/Purdue University in Indianapolis.
Since we have played a role in helping establish this Center of
Excellence, we felt it only appropriate that we help share their
experience and expertise with some of our other grantees who we feel
could benefit from it.

*	

Keeping with Mr. Kellogg's philosophy of "helping people help
themselves," we feel that this investment of providing you the
opportunity to participate in the Fund Raising School could ultimately
be the most important contribution we give you.

*	

If you believe the research, over the next 20 years there will be an
estimated $8 to $10 trillion which will be transferred from one
generation to the next. And those organizations and institutions that
have the capacity and the ability to capture some of these resources
to continue their programs will be the ones who survive.

*

We have encouraged that the participants at these fund raising
schools, be the CEO/executive director of your organization , along
with	 a trustee.
Two individuals who should see it as a major
responsibility of theirs to help raise the resources necessary for you
to continue your day to day operations and your programming.

*

But let me also say, that while money is important, we have to keep in
mind that resources are limited and money isn't always the answer.

*	

As a university trustee, I often get frustrated when I see that the
School of Education does not communicate with the School of Social
Work, who does not communicate with the School of Medicine. All three
Schools who play a critical role when it comes to the needs of
bringing up a healthy, productive human being in today's society.

�*	

While we have you in Battle Creek for two days teaching you the
mechanics of fund raising, I hope you will also take this time to
visit with other organizations from your community who are represented
here and talk about ways that you might be able to collaborate to make
your community a better place in which to be born and which to grow
up.

*

Take advantage of this time away from ringing phones and clients
walking through your door, to ask yourself, "Why do we exist?" and are
there better more efficient ways to fulfill our mission by either
working closer with or even becoming a part of another organization in
your community who is doing similar programming.

*

This	 Kellogg Youth Initiatives Program, which you are a part of, is
the most comprehensive programming initiative this Foundation has done
in its 54-year history. While the Kellogg Foundation has made a
commitment to have a presence and to be involved in your community for
20 years, we want to be assured that the quality of life for young
people in your three communities is better than any place in the
world, but we want that high quality of life to continue long after
the Kellogg Foundation has left, and we can only do that be helping
you build your capacity to assure that this type of quality
programming can continue for many years to come.

*

Again, let me thank you for taking two days of your busy schedules to
come to Battle Creek for this training, and that we do hope you will
find it beneficial.

*Russ,
Somewhere in your comments you may want to mention that one of the greatest
disservices any foundation can do to any organizat ion is to give them too
much money. And, that we feel that by making this investment in helping
them build their capacity through this fund raising training, will
ultimately be more beneficial to them than if we were to give them a grant
for an additional $100,000 and just walk away.

KYIP.SPE/JKF

2

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                    <text>LEADERSHIP AND COMMUNITY PROBLEM SOLVING
Thoughts for a n outline of remarks by Russ Mawby
President's Forum at Saint Benedict College
St. Joseph, MN
April 8, 1991
I

-- Thank you, Colman. It is indeed a privilege and a pleasure to be
with you this evening.

- Ltt'-i

Saint Benedict as a steward a nd a resource in the community.
•	

,.	

,.	

,.	

The historic relationship with St. Joseph -- St. Benedict's
Academy was opened in 1882 a s an institution t ha t c e r t Lf ie d
teachers at the primary and secondary school level.
St. Benedict as an institution that promotes cultural
enrichment for St. Joseph. (The University had a push in
1934 to strengthen the arts department in anticipation of
the Benedict Arts Center, which consequently opened in 1963.)
The facult y and staff of St. Benedict as a community
resource.
Stud ents as a community resource -- VISTO Program that today
involves more than 500 students in 16 different VISTO
sponsored programs. (Outlined in most recent St. Benedict's
magazine on page 18.)
II

- - Sharing those thoughts on St. Benedict and the important role it
plays in the community, naturally leads us to the assigned topic for
today: "Leadership and Community Problem Solving."

,.	

I did not want to be presumptuous or inappropriate by giving
a proposed long cafeteria list of issues.

•	

Instead, I have chosen a broad overview, to share
briefly six observations about things going on in
society. Please forgive my frequent reference to
Battle Creek, and a ctivities of WKKF -- these are
know best.

very
our
Michigan,
examples I

--Ob s e r va t i on 1: The seeming in~b~l~~ o~r political pr~~es
in institutions to deal with significant issues in substantial
wall-'-.

�2
-

..

..	
..

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~

~~

,
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r

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v
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_cL"""'--

...	

Wh
e
r
e h
av
ea
l
lt
h
es
t
a
t
e
sm
e
ngon
e
?

...	

N
e
te
f
f
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c
t-t
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el
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da
b
i
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en
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ea s
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c
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t
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l
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s
tf
o
rs
o
c
i
a
lch
ang
e
.

..

Th
i
ss
u
g
g
e
s
t
san enh
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ed p
o
t
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n
t
i
a
lr
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st
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ew an
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s
.

-O
b
s
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r
v
a
t
i
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n2
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es
e
em
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e
t
u
r
n(
s
h
i
f
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a
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k
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ol
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t
a
ln
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e
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s
.
.
	

•

H
i
s
t
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r
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a
lp
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t
i
v
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ff
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r
a
lgov
e
rnm
en
t in

ol e en ~

p
r
o
g
r
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s
s
i
v
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r
a
,
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rom t
h
et
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r
no
ft
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Th
e"
l
a
t
e1960
s
,t
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lgov
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en
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c
	

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,t
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or
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r
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.

)
'
e
	

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c
r
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t
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sand l
o
c
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em
.

.

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b
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v
a
t
i
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ei
n
c
r
e
a
s
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n
gr
h
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t
o
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to
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ty l
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t
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o
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b
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.
.
.
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nt
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r
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t
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v
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f
f
o
r
t
sw
i
l
lb
e "on
e
w
ay
.
"

*
	The governmen
t
si
n
c
r
e
a
s
i
n
gr
e
l
i
a
n
c
eon t
h
en
o
n
p
r
o
f
i
t
s
e
c
t
o
r
.

.
_

�3
-

~

-O
b
s
e
r
v
a
t
i
o
n4
: Th
ed
i
ch
JL
lomy b
e
tw
e
en t
h
en
a
t
u
r
eo
ft
h
ep
rob
l
em
s
.
wh
i
c
hc
o
n
c
e
r
nu
s and t
h
es
o
l
u
t
i
o
n
sw
ed
e
v
i
s
e
.
~~
•

~~
~

Th
ep
rob
l
em
so
fs
o
c
i
e
t
yt
endtob
e comp
l
ex
,
.
l i ~s iplin r ove
rr
e
a
c
h
i
n
g
,p
e
n
e
t
r
a
t
i
n
g
, and •
p
erm
e
a
ti
.ng.

~~

•
	 To th
ec
o
n
t
r
a
r
y
,t
h
es
o
l
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t
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o
n
smo
s
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dt
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a
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row d
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do
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s
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o
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a
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d and b
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,
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im
p
l
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s
t
i
c
,and i
n
a
d
e
q
u
a
t
et
ot
h
et
a
s
k
.

•

-O
b
s
e
r
v
a
t
i
o
n5
: Th
ep
e
r
s
i
s
t
e
n
tr
e
l
u
c
t
a
n
c
et
of
a
c
ef
a
c
t
sand t
o
d
e
a
lw
i
t
hr
e
a
l
i
t
y
.
~	

Th
eh
um
a
n
i
s
t
i
cc
h
a
r
a
c
t
e
r
i
s
t
i
c-a r
e
s
i
s
t
a
n
c
et
och
ang
e
.
"
Io
l
e know h
ett
e
rt
h
a
nw
ed
o
.
"

•
	 K
-12 E
d
u
c
a
t
i
o
n and t
h
el
a
c
ko
f comp
r
eh
en
s
iv
ee
a
r
l
ych
ildhood
and p
r
e
s
c
h
o
o
lp
rog
r
am
so
fh
i
g
hq
u
a
l
i
t
y
.
•
	

Int
h
em
a
t
t
e
ro
fp
e
n
a
lr
e
f
o
rm
,
"
I
tc
o
s
t$24
,000 a y
e
a
r
t
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e
ep a p
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r
s
o
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nt
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eS
t
a
t
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en
,b
u
to
n
l
y $8
,000 a y
e
a
ra
t
P
enn S
t
a
t
e
.
"

-O
b
s
e
r
v
a
t
i
o
n6
: Th
ep
e
r
s
i
s
t
e
n
c
eo
f"
t
u
r
f
i
sm
"i
na
d
d
r
e
s
s
i
n
g
s
o
c
i
e
t
a
lneed
s
.
•
	

P
rog
r
am
si
nhum
an s
e
r
v
i
c
e
sa
r
eb
a
d
l
yf
r
agm
en
t
edand l
a
c
k
c
o
n
t
i
n
u
i
t
y
.

*
	Ba
t
t
l
eC
r
e
ek h
a
s 67 i
d
e
n
t
i
f
i
e
dv
o
l
u
n
t
a
r
y
, nonp
r
o
f
i
tg
roup
s
d
i
r
e
c
t
e
dt
ot
h
en
e
ed
so
fy
o
u
t
h
.

*
	Le
i
l
a and Commun
i
ty H
o
s
p
i
t
a
lm
e
r
g
e
r
.
• A ch
a
l
l
e
n
g
et
ocommun
i
ty l
e
a
d
e
r
s
h
i
pt
ob
r
i
n
ga
b
o
u
ta

comp
r
eh
en
s
iv
e
,c
o
l
l
a
b
o
r
a
t
i
v
e
, and c
o
n
t
i
n
u
o
u
se
f
f
o
r
t
.

-G
r
e
a
to
p
p
o
r
t
u
n
i
t
i
e
s fu
r co
mmu
n
ity l
e
a
d
e
r
s
h
i
pt
o on rib ~ ~

•
	 KY
IP p
rog
r
am and i
t
sco
mmun
ity d
r
i
v
e
ne
f
f
o
r
t
.I
I
I
--Iw
an
t t
or
em
indyou t
h
a
tt
h
e
r
ea
r
ea l
o
to
f good t
h
i
n
g
sh
app
en
ing
i
no
u
rc
o
u
n
t
r
y
,i
nt
h
es
t
a
t
eo
fM
i
n
n
e
s
o
t
a
, and a
tt
h
ecommun
i
ty
l
e
v
e
l
s
.
t
t
e
n
b
e
r
g
'
s book "Th
eF
i
r
s
tU
n
i
v
e
r
s
a
lN
a
t
i
o
n
.
"
• Wa
Ah
i
g
hs
c
h
o
o
ld
rop o
u
tr
a
t
ei
sa
tan a
l
lt
im
elow
.
,
'
r

,',

'
l

• ~~

P
o
v
e
r
t
yi
sdown and in
com
ei
sup
.
Th
e numb
e
ro
fb
l
a
c
kc
o
l
l
e
g
eg
r
a
d
u
a
t
e
sh
a
si
n
c
r
e
a
s
e
d16 f
o
l
d
s
i
n
c
e1950
.

�4
-

*
	Amer
i
c
an

r
e
s
e
a
r
c
h
e
r
sa
r
er
e
c
e
i
v
i
n
gan e
v
e
rg
r
e
a
t
e
rp
o
r
t
i
o
n
o
f Nob
e
l p
r
i
z
e
si
ns
c
i
e
n
c
eandm
e
d
i
c
i
n
e
.

* Cr
im
e and d
rug a
b
u
s
es
e
em t
ob
ed
im
i
n
i
s
h
i
n
g
.
-A
tt
h
es
am
et
im
e
,t
h
e
r
ea
r
ep
r
e
s
s
i
n
gc
o
n
c
e
r
n
st
h
a
tmu
s
t b
e
a
d
d
r
e
s
s
e
d
.

.
..
..
..

D
i
r
e
c
t
i
n
go
u
rt
h
o
u
g
h
tand r
e
s
o
u
r
c
e
st
ot
h
e
s
ei
s
s
u
e
s
.
Commun
i
ty l
e
a
d
e
r
s
h
i
pmu
s
t b
er
e
s
p
o
n
s
i
v
et
och
ang
ing
c
i
r
c
um
s
t
a
n
c
e
sand o
p
p
o
r
t
u
n
i
t
i
e
s
_
S
a
i
n
tB
e
n
e
d
i
c
ta
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---

~~ ~ ~
~~ ~
	
~
~~
p~
r _
-",
DOE
/
lp
t
/953w

~~

�-14-

SECOND, THE CHALLENGE OF LIFELONG LEARNING.
INDEED SIMPLER.

IN THE PAST, LIFE WAS

My GENERATION COULD APPROACH LIFE

IN THREE NEAT

BLOCKS -- GO TO SCHOOL, GO TO WORK, OUT TO PASTURE.
WHOLE

HOST

BURGEONING

OF

REASONS,

KNOWLEDGE,

COMPLEXITY OF

ISSUES,

THAT
THE

THE

PATTERN

IS

ACCELERATING

NO
RATE

INTERRELATEDNESS OF

LONGER
OF

NOw, FOR A
ADEQUATE
CHANGE,

-THE

HUMAN EXPERIENCES.

YOu AS EDUCATED PERSONS MUST DEMONSTRATE A COMMITMENT TO LIFELONG
LEARNING,

INCORPORATING IN YOUR OWN LIFE A CONTII\lUHJG INTERACTION

BETWEEN WORK, FAMILY, LEISURE, AND LEARNING.

AND FINALLY, THAT THIRD CHALLENGE, INVOLVEMENT.

EFFECTIVE DEMOCRACY

REQUIRES

INGREDIENT

INDIVIDUAL

INVOLVEMENT.

A UNIQUE

OF

OUR

AMERICAN WAY OF LIFE IS VOLUNTEERISM, THOSE THINGS WHICH INDIVIDUALS
DO VOLUNTARILY, BECAUSE THEY WANT TO.

MARGARET MEAD HAS OBSERVED:

�-15"WE LIVE IN A SOCIETY THAT ALWAYS HAS DEPENDED
ON VOLUNTEERS OF DIFFERENT KINDS -- SOME WHO
CAN GIVE MONEY, OTHERS WHO GIVE TIME, AND A
GREAT

MANY

WHO

FREELY

GIVE

THEIR

SKILLS, FULL-TIME OR PART-TIME.
CLOSELY,
THAT

REALLY

EMBODIES
HUMAN

YOU
OUR

LIFE

WILL

SEE

THAT

IF YOU LOOK

ALMOST

MATTERS

TO

DEEPEST

COMMITMENT

SHOULD

BE

US,

LIVED

SPECIAL
ANYTHING

ANYTHING
AND

THAT

TO THE

WAY

CARED

FOR,

DEPENDS ON SOME FORM -- MORE OFTEN MANY FORMS
-- OF VOLUNTEERISM."
THIS FACT GIVES A DISTINCTIVELY HUMANE QUALITY TO LIFE IN AMERICA.
BUT ONLY IF WE CONTINUE TO RENEW THE "HABITS OF THE HEART," TO USE
THE TITLE OF A RECENT BOOK BY ROBERT BELLAH.

LET ME SUGGEST TO YOU

THAT THE MOST IMPORTANT WAY IN WHICH YOUR LIFE WILL BE MEASURED
ULTIMATELY IS BY THE WAYS IN WHICH YOU SPEND YOUR LEISURE TIME.
BE SURE,

TO

SOME TIME MUST BE SPENT IN HOBBIES AND OTHER FORMS OF

RELAXATION.

BUT LET ME ENCOURAGE YOU TO SPEND AS MUCH OF IT AS YOU

CAN IN PAYING BACK THE SOCIETY THAT ALREADY HAS GIVEN SO MUCH TO
YOU.

YOUR PROFESSION NEEDS YOU, BEYOND THE MANDATE OF THE JOB, TO

�-16
-

RA
ISE THE LEVEL OF PROFESS
IONAL PERFORMANCE AND ETH
ICS
.

YOUR

COMMUN
ITY NEEDS YOU
, TO SERVE ON NONPROF
IT BOARDS AND IN OTHER WAYS
TO CONTR
IBUTE TO BETTER
ING THE HUMAN COND
IT
ION
.
YOU
, TO F
ILL POS
IT
IONS OF PUBL
IC TRUST
.

I HOPE THAT YOU W
ILL

QU
ICKLY BEG
IN TO REPAY YOUR "DEBT TO SOC
IETY
.
"
THAT TH
IS PARADOX IS TRUE
:
GET
.

YOUR NAT
ION NEEDS

IW
ILL GUARANTEE

THE MORE YOU G
IVE
, THE MORE YOU W
ILL

AND THE MORE YOU G
IVE
, THE MORE SUCCESSFUL YOU WI LL BECOME
.

By YOUR CONSTRUCT
IVE INVOLVEMENT
, BOTH YOU AND SOC
IETY W
ILL BENEF
IT
.

IN PREPARAT
ION FOR SUCH RESPONS
IB
IL
ITY
, YOU ARE FORTUNATE TO HAVE
"
"
"1

'
I
I

~
BEEN STUDENTS AT ADR
IAN (OLLEGE -AN INDEPENDENT
, L
IBERAL ARTS
t

INST
ITUT
ION
: INDEPENDENT -TANG
IBLE EV
IDENCE OF THE PLURAL
IST
IC
COMM
ITMENT OF AMER
ICA
, THAT PR
IVATE AS WELL AS PUBL
IC EFFORTS SERVE
SOC
IETY
'S H
IGHEST GOALS
, EVEN IN AN AGE WHEN GOVERNMENT ISEVER MORE
~
~ ~ cJ ~
DOM
INANT AND DOM
INEER
ING
; AND L
IBERAL ARTS -IN FURTHERANCE OF THE
CONCEPT OF THE "EDUCATED MAN
.
"

�TO:

Russ Mawby

FROM:

Dave Egner

W

	
?I	 ~
JL ~
5:{
,.
K.	 KELLOGG FOUNDATION ~~ - ~
~
Memorandum
• ~
_~ ~
April 1, 1991	

•

-ee"

r-0.

.R..

RE:	 Meeting with student leaders at College of Saint Benedict
Although the meeting with students is scheduled to be informal, you
will have a few minutes to address the stlldents before they ask
questions. I think that the students would find the following things
of interest:
Mawby's view of leadership (i.e., someone who gets
something done).

•	

The importance of statesmanship and cooperation in
leadership and problem solving.

•	

Your views on community or social involvement (Le., "a
person is usually remembered for what they have done with
their free time . . . ").

•	

The importance of being w 11 informed in spite of the
media. (As a student, I wish someone had pointed out to
me that the media did not always tell all of the story.)

•	

The importance of leaders to continue their education,
formally or informally.

\

DOE/lpt/954w

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                    <text>LEADERSH
IP
	 DEVELOPHENT FOR RU
RAL A
l
'1ER
ICA
:
BU
ILD
ING ON SUCCESS

R
em
a
rk
sb
y
D
r
. R
u
s
s
e
l
lG
. M
awby
, P
re
s
i
d
e
n
t
W
.
	 K
. K
e
l
l
ogg Founda
tion
Ma
y2
0
, 1980
R
u
r
a
l
	L
e
a
d
e
r
s
h
i
pD
eve
l
o
pm
e
n
tC
o
n
f
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r
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c
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S
p
o
k
a
n
e
, Wa
s
h
i
n
g
t
o
n
1
.

I amd
e
l
i
g
h
t
e
dt
ob
e wi
t
hy
o
ut
o
d
a
y
. I
nsom
e
r
e
s
p
e
c
t
s
,t
h
i
slSa f
am
i
l
yga
t
h
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r
i
n
g
,w
i
t
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n
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rommy d
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rf
am
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rr em arkabl~ ga
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and P
u
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oR
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n
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r
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n72 d
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s
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. Iu
s
et
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j
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t
i
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e"
r
em
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"b
ecC
iu
s
e

�2
it is infrequent

LO

find this kind of group gathered

together In the same room to consider common problems
or solutions.

Some of you are administrators and

faculty from colleges of agriculture, some of you are
full-time farmers and agribusinessmen, and some of you
are staff or volunteer leaders of state farm organizations.
You have been invited here b ecause state agricultural
organizations and educational institutions have identifi ed
you as key individuals, capable of examining and analyzing
the compatibility of public affairs leadership programs,
which you will learn more abo ut during the next day-anda-half, and the specific rural leadership development
needs of your own state and your own communities.
The Kellogg Foundation is pleased to join with
Washington State University in co-sponsoring this
Conference.

We do so believing that rural leadership

development continues to be a pressing problem in our
nation and that the programs which are a focus of this
Conference provide flexible alternatives for meeting

�3

your state and community rural leadership needs.

In

almost all cases, the programs have undergone the test
of time, institutional and community support, and in
the aggregate, probably the most extensive and thorough
evaluation ever carried out to measure the impact and
value of a series of Kellogg Foundation supported
projects.

We could not be any more enthusiastic about

the programs, your being here with us, or about the
potential of this Conference.

II.

Let me first answer two questions which were
raised by several of you after receipt of the Conference
invitation:

(1) What is the Kellogg Foundation, and

(2) how did it get involved in support of rural leadership
development programs?

The Kellogg Foundation was

established by breakfast cereal pioneer W. K. Kellogg

�4
in 1930, and has supported pilot projects aimed at the
application of existing knowledge to the problems of
people, rather than research

~

se.

The Foundation's

three areas of programming are agriculture, education
and health.

During the past 50 years, the Kellogg

Foundation has made grants of more than $530 million on
four continents.

Such grants include approximately $60

million for programs in agriculture.

The Foundation

currently has approximately 65 active projects 1n
agriculture, and almost all of those projects deal with
problems and potential solutions in the areas of increasing
world food supply and improving the quality of rural
life.

Ours was the first -- and for many years the

only -- major private foundation concerned with problems
of domestic agriculture and rural development.

The

genesis of the Foundation's efforts in rural leadership
development can be found in its support of an intensive
eight-week course for post high school rural youth,

�5

which was part of the Foundation's Michigan Community
Health Project in the 1930s.

The Michigan Commuility

Health Project demonstrated in seven Michigan counties
that the family's health, educational opportunities,
and general standard of living could be enhanced through
public health services, childhood medical screening and
care, together with an extensive program of school
improvement, continuing education programs for community
leaders, expanded library services and general community
development.
In preparing these remarks, I went back through
the Foundation's files to refamiliarize myself with its
more recent i nv o l v e me n t in rural development issues,
and with the people and the activities which led up to
the Foundation's support of the first rural leadership
program through Michigan State University in the mid-1960s.
It was a rather pleasant process of recollecting, since
prior to 1965, I served as a member of the faculty of
the College of Agriculture at Michigan State University

�6

with particular responsibilities in the Cooperative
Extension Service.

What impressed me ln going through

the files was that the issues and needs which led to
the MSU rural leadership development project are every
bit as prevalent and crucial today as they were 25 or
30 years ago.
I recall, for example, a Saturday morning meeting
in 1958 at Michigan State.

The meeting was called by

Paul Miller, who was then Director of the MSU Cooperative
Extension Service and who later became President of
West Virginia University and the Rochester Institute of
Technology.

I was a relatively "green" 30-year-old

Assistant Director of Cooperative Extension.

On that

Saturday morning, Miller and his staff were struggling
over budgetary concerns and MSU's efforts to get funding
for agricultural research and Cooperative Extension.
We expended considerable effort analyzing the "power"
shifts which had occurred within the Michigan Legislature

�7

and the seeming dichotomy of what were the major sources
of support within the Legislature for MSU agricultural
research and Cooperative Extension programs.

It was

obvious that both MSU areas were receiving major backing
from urban legislators.

Such support reflected labor's

growing influence ln the State Capitol, and its goals
of maintaining cheap food policies.

Their primary goal

was to keep food inexpensive for urban residents by
legislative support of agricultural research and Cooperative Extension efforts aimed at expanded agricultural
technology and productivity.

During the Saturday

meeting, we were perplexed to note that it was the more
conservative, rural legislators who were often voting
against agricultural research and Cooperative Extension
programs, simply as their usual response to any activity
which might increase the state budget and therefore
taxes.

It was during this period in the mid-1950s that

�8

the Michigan Legislature's "farm block" all but disappeared,
in terms of a cohesive group that exerted majority
control over state policy and budget.

The times reflected

a shift in population and control of the Legislature to
Detroit and other population centers.

The same occurence

was happening in states throughout the nation.
During the MSU meeting, we asked ourselves how
might it be possible to develop what we called, at that
time, "agricultural statesmen."

By that we meant

individuals who first of all had made the technological
revolution ln agriculture a reality.

They were individuals

who understood, adopted and were using up-to-date
agricultural and management practices for their farm
operations.

Secondly, they were individuals who would

be receptive to an educational experience aimed at
relating the U.S. technological revolution to the
political and social changes underway in society.
These "agricultural statesmen" would be individuals who
could begin to see the interdependent nature of our

',

�9

highly urban industrialized economy and how it dir ectly
affects agriculture.

For what we found to be a growing

problem ln the 1950s was that activities and events
outside the farm gate were poorly understood by farm
people and farm leaders.

The result was -- for farm

people -- suspicion, frustration, and sometimes alienation
from other segments of society.

Out of these concerns,

Michigan State gave a few of us the assignment to
develop a rural leadership program which would have two
primary objectives.

The program would first give its

farmer-participants a better understanding of the
economic, political and social framework of society.
And second, by the end of the program, participants
were to be capable of using this framework to analyze
and deal with the complex problems facing agriculture
and rural communities.
As we conceived it, the rural leadership program
would focus on a specific series of educational and

�10

l
e
a
d
e
r
s
h
i
pe
x
p
o
s
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r
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ss
p
a
n
n
i
n
ga t
h
r
e
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y
e
a
rp
e
r
i
o
d
, on a
p
a
r
t
t
im
eb
a
s
i
s
,f
o
rc
l
a
s
s
e
so
fa
p
p
r
o
x
im
a
t
e
l
y 30 f
a
rm
e
r
s
e
a
c
h
.
W
e d
e
v
e
l
o
p
e
da f
u
n
d
i
n
gp
r
o
p
o
s
a
lf
o
rs
u
c
ha r
u
r
a
l
l
e
a
d
e
r
s
h
i
pp
r
o
g
r
am
. I
tw
a
s s
e
n
tt
ot
h
eK
e
l
l
o
g
gF
o
u
n
d
a
t
i
o
n
,
and w
e w
e
r
e a
s
k
e
dt
ocom
e down t
oB
a
t
t
l
eC
r
e
e
kf
o
ra
m
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t
i
n
gw
i
t
hF
o
u
n
d
a
t
i
o
ns
t
a
f
f
. W
e p
u
t on "
o
n
ew
h
a
l
e o
f
ap
r
e
s
e
n
t
a
t
i
o
n
,
"o
rs
ow
e c
o
n
g
r
a
t
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l
a
t
e
do
u
r
s
e
l
v
e
s
d
u
r
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n
gt
h
er
e
t
u
r
nd
r
i
v
et
oE
a
s
tL
a
n
s
i
n
g
.

No
t l
o
n
g

a
f
t
e
r
,h
ow
e
v
e
r
,w
e g
o
t wo
rd f
rom t
h
eF
o
u
n
d
a
t
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o
nt
h
a
t
o
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rp
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p
o
s
a
lh
a
db
e
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n
,i
nt
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eg
e
n
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e
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fp
h
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,"
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c
l
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.
" (
"R
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"
w
a
s mo
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e how w
e f
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l
tt
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) T
im
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i
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sl
a
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,I w
a
s v
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tt
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l
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o
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pd
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p
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lc
am
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nc
o
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v
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a
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. So wh
en I g
o
tb
a
c
k

t
J
'
.L
-

t
o

a~e

p
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l
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tt
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r
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p
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a
l
,b
r
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s
h
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di
t
u
p
,

a
n
dr
e
s
u
bm
i
t
t
e
di
tt
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o
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n
d
a
t
i
o
n
. T
h
a
tw
a
s f
a
l
lo
f

�11

1964, and I was asked to join the Kellogg Foundation
staff as a program director in agriculture the follo\ving
January.

The first proposal I sent to the Foundation's

Board of Trustees for funding approval was -- you
guessed it -- the Michigan State rural lead ership
proposal. subtitled. the Kellogg Farmers Study Program.
All of which just goes to prove, once again. that "if
you can't lick them ... join them!"
III.

Since then, over 800 individuals have partic ipated in
the Michigan and four other statewide rur al leadership
education programs assisted by the Foundation.

Participants

between the ages of 20 and 45 are chosen in part for
their demonstrated interest in public affairs.

They

take part in educational programs which include "live-in"
workshops and travel seminars.

The workshops. staffed

by faculty members from participating universities and

�12

other appropriate resources, last from three to five
days, four to six times a year.

The travel seminars

are conducted at state, national, and for many groups,
international levels.

Two years partic ipation became

the pattern after early experimentation with three year
programs.

In each program, the workshops and travel

seminars are aimed at providing participants with an
understanding of the social, economic, cultural and
political dimensions of public issues and needs.

Major

public problems examined and analyzed includ e poverty,
world food supply, economic policies, and the problems
of rural areas.

Specific workshops and seminars are

designed to develop skills and communications, problemsolving, and how participants can learn to work within
political systems.
I'll not go into greater detail here describing
the Michigan rural leadershlp development program or
those which followed in California, Montana, Pennsylvania,

�13

and here in Washington.

All of these programs have

their own particular stamp of individuality and mirror
differing state institutions, organizations, rural
problems and opportunities.

Each has reflected a

refinement of earlier programs and generally a trend
away from single-institution funding toward broad-based
financial support involving a variety of funding sources
including the agricultural sector itself.

You will

have an opportunity later this afternoon to learn about
these programs in detail; to talk with their leaders
and the farmers and agribusinessmen who have been
involved; and then tomorrow to move out into the field
to discuss the leadership programs in settings where
participants live, work, study, and carry out their
agricultural and leadership responsibilities.

What I

think you will find this afternoon, and reinforced
tomorrow, is that these programs have had an exciting,
stimulating and broad-gauged impact on the lives of

�14

t
h
e
i
rp
a
r
t
i
c
i
p
a
n
t
sa
n
do
nt
h
ec
omm
u
n
i
t
i
e
sa
n
dt
h
e
s
t
a
t
e
si
nw
h
i
c
h t
h
er
u
r
a
ll
e
a
d
e
r
s
h
i
p

r

r

~

g
r
a
d
u
a
t
e
s

l
i
v
ea
n
df
a
rm
. You w
i
l
l l
e
a
r
nt
h
r
o
u
g
hf
a
c
e
t
o
f
a
c
e
c
o
n
v
e
r
s
a
t
i
o
na
n
df
i
r
s
t
h
a
n
de
x
p
e
r
i
e
n
c
et
h
a
tt
h
e
s
ep
r
o
g
r
am
s
h
a
v
ed
e
v
e
l
o
p
e
da
g
r
i
c
u
l
t
u
r
a
ll
e
a
d
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r
swho t
o
d
a
ya
r
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s
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r
v
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n
ga
sf
a
rms
p
o
k
e
sm
e
n
;w
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o h
a
v
ea
s
s
um
e
dl
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a
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r
s
h
i
p
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s
p
o
n
s
i
b
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l
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t
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si
nf
a
rmo
r
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a
n
i
z
a
t
i
o
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sa
n
dc
omm
o
d
i
t
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g
r
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u
p
s
;a
n
d who r
e
p
r
e
s
e
n
tf
a
rmi
n
t
e
r
e
s
t
sg
e
n
e
r
a
l
l
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t
h
r
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u
g
hp
o
s
i
t
i
o
n
so
fr
e
s
p
o
n
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i
b
i
l
i
t
yi
nt
h
e
i
rc
omm
u
n
i
t
i
e
s
.
You w
i
l
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i
n
df
a
rm
e
r
swho h
a
v
et
a
k
e
nt
h
e
i
ra
l
r
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a
d
y
s
h
a
r
pu
n
d
e
r
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t
a
n
d
i
n
go
fs
c
i
e
n
t
i
f
i
ca
n
dt
e
c
h
n
o
l
o
g
i
c
a
l
k
n
ow
l
e
d
g
eu
n
d
e
r
l
y
i
n
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o
d
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n a
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r
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c
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l
t
u
r
e
,a
n
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o
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h
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c
o
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i
c
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r
am
ew
o
r
ko
fAm
e
r
i
c
aa
n
dt
h
ew
o
r
l
d
.

Y
o
u w
i
l
l f
i
n
d

i
n
d
i
v
i
d
u
a
l
sl
i
k
eM
i
c
h
i
g
a
n
'
s Bob B
e
n
d
e
r who g
r
a
d
u
a
t
e
d
f
rom t
h
ep
r
o
g
r
am a
n
dw
e
n
t o
nt
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com
ep
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s
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s
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l
a
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gc
omm
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r
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d
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n
to
ft
h
ec
o
u
n
t
y
f
a
rmb
u
r
e
a
u
. Bob w
a
s a
l
s
oi
n
s
t
r
um
e
n
t
a
li
nd
r
a
f
t
i
n
ga

�15

county land use plan which preserved agricultural lands
and stemmed previously unregulated and unchecked water
and sewage proposals.

You will find individuals like

Montana's Joyce Zacek, a housewife and mother whose
experiences in the Montana program expanded her professional and personal horizons so much that she became
editor of the Montana Business Quarterly, president of
the Staff Senate at the University of Montana, and a
board member of the Mazula County United Way.

The

anecdotal evidence of the rural leadership programs'
success and impact is overwhelming.

What you will also

find are individuals making comments like these Michigan
program graduates:

•	

"The Kellogg program was the greatest experience
possible.

It opened up so many opportunities at

an earlier age than might otherwise have happened."

�16

•

ItMy community has accepted me as a responsible
leader and entrusted me with much more than I
would have imagined five years earlier.
gratifying feeling.

•

It was a

1t

"1 am no longer a passive spectator but an active
participant. It

•

ItI have much more to offer than I re3lized.

I

feel I am more outgoing and giving now and am more
willing to get involved rather than sitting back
and watching."

•

"A lot of people who have participated in the
program have the potential to lead.

What they

gained through their association with the program
was self confidence to speak up; self confidence
to stand up."

�17
These types of subjective evaluation were, and
certainly are, important.

Yet, in the hallways of

academe and state legislatures; in the crunch of competing
demands for limited institutional, governmental and
philanthropic financial support; there is always a
concern for more quantifiable, scholarly and research-based
evaluations of new programs.
have such concerns.

We recognize that you

So, obviously, does the Kellogg

Foundation in determining the impact of its grantmaking.
We have also considered such an in-depth evaluation
critical to possible expansion of the rural leadership
development program approach.

The Foundation wanted a

benchmark for evaluating the merit of new proposals
submitted for adapting the rural leadership development
program strategy to other local and state needs.

And,

certainly, there was an equally apparent need to document
both the successes and shortcomings of the pilot programs
before sponsoring a conference, such as this one, which

�18

would expend your time and resources, and those of
Washington State University and the Kellogg Foundation.
You will learn more about Bob Howell's comprehensive
evaluation of the rural leadership development programs
later in the Conference.

Let me just say that the

evaluation provides strong evidence to substantiate the
subjective, anecdotal responses of program graduates.
It reveals that graduates of these intensive public
affairs leadership development programs become more
involved in leadership roles related to providing
public services, and they also become more involved in
collective efforts concerned with economic affairs and
are more effective leaders in local community development
efforts.

�19

IV.

Certainly, this audience needs no litany of laments
on why America today -- more than ever -- so desperately
needs such rural leaders or "agricultural statesmen."
We have moved from an agrarian to an urbanized society.
Of even more severe consequence is the continued maldistribution accompanying agricultural technology.
Generally, rural areas continue to face declining
income bases, which make it difficult -- even impossible -to maintain crucial health services, educational and
recreational services, and the types of general social
services most Americans take for granted.

Today, we

see conflicting demands being placed upon our rural
communities.

In some cases, rural areas are experiencing

new levels of population and general economic growth
generated by availability of natural resources for
energy exploitation, by the decentralization of industry,

�20

or by the desire of people to live away from the urban
milieu.

With the technological advance of agriculture,

there has been a specialization and fr agmentation -- in
the fabric of agricultural research, in the industry of
farming, in the maze of farm organizations and institutions
which serve agriculture.
In all of this, there is a central need for rur21
leadership.
In 1974, on the eve of Richard Nixon's resignation
from the Presidency, Time Magazine published a 38-page
special section on leadership.

The magazine observed

that, and I quote:

"In the U.S. and round the world, there is a sense
of dimished vision, of global problems that are
overwhelming the capacity of leaders."

�2
1

T
h
e
r
ea
r
eo
b
v
i
o
u
s
l
y mo
r
e a
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t
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eand s
c
h
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a
r
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s
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r
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st
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nT
im
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g
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e
.

Y
e
t t
h
ema
g
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'
s

a
n
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ss
e
em
ed r
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ton t
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n
. T
o
d
a
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, i
n1
9
8
0
,
t
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a
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pi
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smo
r
e a
c
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. I
nt
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a
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t
a
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s
u
p
p
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s
, and a v
o
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a
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o
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land p
o
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t
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, o
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eg
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, r
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hw
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a

rm

~ble

c
r
y.
.
.
a
s
k
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n
gf
o
rsom
eon
eo
rs
om
e
t
h
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n
gt
ot
a
k
ecOQ
ID
and
.
"
Th
ep
r
o
b
l
em i
sp
r
o
f
o
u
n
d
;a
n
dr
e
a
c
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sf
rom t
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ep
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i
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c
y
down t
h
r
o
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ht
h
es
t
a
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lg
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nm
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lAm
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.

And w
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a
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b
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o
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t a
b
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�22

Those rural dichotomies which we discussed at
Michigan State University in 1958 and which led to the
Kellogg Foundation's initial rural leadership program
involvement ln 1965, absolutely pale ln comparison to
the problems facing rural America today.

More and more

frequently, we need to educate and enlighten rural
citizens; to give them as "agricultural statesmen" the
ability to carefully weigh and balance a complex array
of issue s and judgments in terms of overall social
benefit.

That leadership need, and the conflicting

rural demands I mentioned regarding natural resources
and energy exploitation, were brought home very vividly
to me during a conversation with some of you less than
two months ago at a rural development workshop in
Pullman, Washington.
Workshop participants were talking about the
energy crisis and its great impact on Eastern Washington.
Specifically, Washington Governor Dixie Lee Ray has

�23

proposed that a great land area be set aside as a
reservation in Eastern Washington for the development
of 18 to 22 nuclear power generators.

If that happens,

it will of course cause a great influx (or outmigration)
of population and will be received with mixed reaction
by whatever part of the state is selected for such a
development.

The prospect and construction of one or

more nuclear generators will have similar impact on the
local communities affected.

The net is that most of

Eastern Washington probably will experience significant
change.

During the workshop ' i n Pullman, I asked participants

several questions relating to the realities of community
and regional development as reflected ln past and
potential plans for energy development.

For example,

the Grand Coulee Dam is in Eastern Washington and has
made a tremendous impact there as well as serving as a
power source for the West Coast.

I asked the question,

"If the Grand Coulee Dam had not yet been built, should

�24

•
it be built, and could it be built"?

The concensus

seemed to be that yes, it should be built -- the ben efits
to society have far exceeded the various negatives.
But, while it should be bu ilt, it could not be built
for a whole variety of reasons -- legal constraints,
environmental considerations, activist groups.
The real dilemma is that there are not enough
trained rural leaders capable of analyzing such major,
multifaceted, and often highly emotional issues as
nuclear or hydroelectric power in terms of economic and
social needs and priorities of their local communities,
state, the agricultural sector, and our nation as a
whole.
We need rural leaders who are not frightened by
the complexity and interrelatedness of rural problems
and opportunities; and rural leaders who can work
effectively with their neighbors and with people of
varying educational, economic and political backgrounds

�25

and persuasions.

I am reminded of a stateQent by John

Gardner, past U.S. Secretary of Health, Education, and
Welfare, and more recently identified with Common Cause
and the Independent Sector.

Gardner said the problem

is that our country is caught in a savage cross fire
between uncritical lovers and unloving critics.

You

have to ponder that statement for a moment, but I think
he was saying that at one extreme we have the so-called
uncritical lovers --the people who are so enamored of,
so enthusiastic about our present institutions and the
way they work, they aren't willing to tolerate any
change ln the status quo.

At the other extreme, we

have the unloving critics -- the malcontents and acti.vists
who are totally disenchanted with our present system
and will do everything they can to tear it down without
making any constructive recommendations.

What we need

to develop are rural leaders who are critical lovers or
loving critics -- individuals who have a deep apprecia-

�26

tion and respect for values that we have inherited, and
a willingness to try to make changes to accommodate the
needs of the '80s and the '90s.

v.

The provision of expanded opportunities to develop
such leadership skills) and such "loving cri tics, '1 is
at the very heart of the pilot rural leadership development
programs funded by the Kellogg Foundation during the
past 15 years.

Such opportunities are more needed

today than they were in the "payless paydays" of the
late 1950's and that early Saturday morning meeting of
Cooperative Extension people at Michigan State University.
The resolution of rural development issues within your
individual states and communities will go nowhere
without popular understanding and participation.

The

challenge is to make it possible for people to take the

�27

lead 1n handling the local and state-based process of
rural development.
Forty years ago, M. L. Wilson 1n an article published
in the Yearbook of Agriculture clearly pointed out the
essential framework in which even today's rural leadership
must operate.

He said:

"Reform and agriculture must grow from the
ground up and be built upon the solid rock
of democratic opinion .

It must answer the

desires of farm people and they must
determine its form.

Its character must be

shaped out of the soil of this country;
and agricultural leadership can do no
better th an to provide devices whereby the
rank and file may set their local problems
into a national perspective, help to

�28

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�</text>
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                    <text>LEADERSHIP	 DEVELOPMENT FOR RURAL AMERICA:
BUILDING ON SUCCESS
Remarks by
Dr. Russell G. Mawby, President
W.	 K. Kellogg Foundation
November 10, 1980
Rural	 Leadership Development Conference
Spokane, Washington
1.

I am delighted to be with you today.

In some

respects, this is a family gathering, with individuals
who have been active in the creation of Foundationsupported rural leadership development programs, and
who have actually participated as "students" in these
programs.

And from my days in Cooperative Extension, I

see a lot of other familiar faces in the audience.

As

a group, you represent a rather remarkable gathering,
and mixture, of more than 260 rural leaders from 47 states,
Canada, Guam and the Virgin Islands, and more than 90 different
colleges and universities.

I use the adjective "remarkable"

because it is infrequ ent to find this kind of g r o u p

�2

gathered t o g e t h e r i n t h e same room to consider c ommo n
problems or s o l u t i o n s .

Some o f you are admi nistrator s

and faculty from college s of agriculture, some of you
a r e full-time f a r me r s and agribusine ssmen, and some o f
you are staf f or volunteer leaders of st a te fa rm organization s.

You have been invited h ere becau s e sta te agri cultural

organizations and educationa l institutions hav e identi fied
you a s key i n d i v i d u a l s , capable of examining and analyzing
t h e compatibility of public affairs leadership programs,
which yo u will learn mor e about during the n ext day-anda-half, and the specifi c rural leadersh i p development
needs of your own state and your own communities.
The Kello gg Found a tion is p l e a s e d t o join with
Washington St ate University in co-s ponsor ing this
Conference.

We do so believing t h a t rural le a d e r sh i p

developmen t continues to be a pressing probl em in our
nation and that the progr ams wh ich a r e a f o c u s o f thi s
Conference provide f l e x i b l e a l t e r n a t i v es f o r meeting

�3

your sta t e and community rural leadership need s.

In

almost all c a s e s , the programs have undergone t h e t e s t
of t i me , institutional and community s u p p o r t , and in
t he aggregate, probably the most e xt e n siv e and thorough
evaluation ever carried out to measure the impact and
va lue of a ser i es of Ke llogg Fo u n d a t i o n support ed
projects.

We cou ld not b e any more enthusiast ic about

the programs, your being h ere with us, or about t he
potential of thi s Confe rence.

II.

Let me fir s t answer two que stions which were
r a i s e d by s e v e r a l o f you a fter receipt of t h e Conference
inv itation:

( 1 ) What i s t h e Kellogg Founda t ion, and

(2) how did it get invo lv ed in support of rural l eadership
d evelopment programs?

Th e Kellogg Founda tion was

established by b r e a kf ast cerea l pioneer W. K. Kellogg

�4

in 1930, and has supported pilot projects aimed a t the
application of existing knowledge t o t h e problems o f
people, rather t h a n research per s e .

Th e Foundation's

three area s of programming a re a g ri c u l t u r e , education
and health.

During t h e pas t 50 years, the Kello gg

Founda tion has made gran ts of more than $ 530 million on
four con t inents.

Such gran ts i n c l u d e approximat ely $60

million f o r programs in agriculture .

The Fou n d a t i o n

curren tly ha s approximat ely 65 active projects in
agriculture, and almost all of t h ose proj ects deal wi th
probl ems and potentia l solu tions in t h e a rea s of increasing
world f oo d supply and improving the qua lity of rura l
life.

Ours was t he fir st -- and for many years t h e

only -- majo r priva te founda tion conc erned with problems
of dome stic agricul ture and rural developmen t.

The

g e ne s i s of t h e Founda tion' s ef forts in rural leadership
d ev elopmen t can be found in its support of an in tensiv e
eigh t-week c o u rs e for post h igh schoo l rura l youth,

�5

which was part of the Founda tion's Michigan Community
Health Proj e c t in t h e 1930s.

The Michigan Community

Heal th Project demonstrated in s ev e n Michigan coun ties
that t h e famil y' s h eal th, e d u c a t i o n a l opportuni ti e s,
a n d general s t a n d a r d of living could b e enhanced through
public he alth services, childhood medical screening and
care, toge ther with an e xt e ns i v e program of schoo l
improvement, con tinuing education programs fo r community
lead e rs, expanded library se rvic es and gen eral community
development.
In p r ep a r i n g these remarks, I wen t back t h r o u gh
the Foundation' s f i l e s t o refamiliarize mys elf with its
more rec ent involvement in rural deve lopmen t issue s,
and with the peopl e and the acti vities wh ich l e d up t o
th e Foundation's support o f t h e fir s t rural leadership
prog ram through Mich igan State Univ ersi ty in t h e mi d - 1 9 6 0 s .
I t was a rather pl easant process of recoll e c ting, since
prior to 1965, I served as a member of the faculty of
the Coll ege o f Agricultur e at Michigan S t a t e Universi t y

�6

with parti cular respon sib il i ties in th e Coop era tive
Exten sion Servic e .

Wh at impressed me in go ing t h r o u g h

the fi l e s wa s that t h e issues and needs whi ch l ed t o
the MSU rura l l e a d e rs h i p developmen t projec t are e very
b it a s prevalen t and cru c i a l t oday a s they were 2 5 o r
30 year s ago.
I recall , f o r ex amp le , a Sa tu rday morn ing meeting
i n 1 958 a t Michigan State.

Th e mee t ing was c al l e d by

Paul Mi l l e r , who was th e n Direc tor of the MS U Cooperat i ve
Ex tension Servic e and who late r bec ame Pre side n t o f
West Virginia Un i v e rs i t y and t h e Roche st e r I ns t i t ut e o f
Tec h n o l o gy .

I was a rela tively " gre en" 30-yea r-old

Assistan t Di recto r of Coopera t ive Ex ten s i on.

On t h a t

Sa turday morn ing, Mi ller and his s ta ff wer e st r u g g l i n g
over budg e tary concern s and MSU' s e ff or t s t o g e t f u n d ing
for agr icu ltural res ea rch and Co op e ra tive Ex ten sion.
We exp e nded considerable e ffort anal yz ing t h e " powe r "
s h if t s wh i ch had oc c urred wi t h in t h e Mich igan Le g is l atu r e

�7
and t h e s e e mi n g dicho tomy o f wha t wer e th e majo r s o u r c e s
of supp o r t wi th in t h e Le g is l a t u r e for MSU a gr i cultu ral
rese arc h and Cooperative Extension p ro grams.

I t was

obviou s t h a t both MSU are a s were receiving ma j o r backing
f r om u r b an l e g is l ator s .

Such support reflect ed labor's

g r owi n g i nfluenc e i n the Stat e Capi to l , and its goals
o f maint ai ning ch eap food p o l i ci e s .

Th eir p r i ma ry go a l

was t o keep f oo d i n expensive f o r urban resid en t s by
l egis l at i v e s u p p o r t o f a gricul tural r e s e a r c h and Coo perative Extension e f f o r t s aime d at e x p a n d e d agricultural
t e chn o l o gy and produc tivity.

During t h e Saturday

mee ting, we we re pe rplexe d to note tha t i t wa s t h e more
conserv a tive, rur a l le gi s l a to rs wh o we re o ft e n v o tin g
agains t a g r icu ltura l r e search and Coop era t i v e Ex t e n s i on
programs, s i mp l y as t h ei r u sual r esponse to any a c t ivi t y
whi c h migh t increa s e t h e s t a t e budget and th e refo r e
t ax e s .

It was d uring t h i s p eri o d in t h e mi d- 1 9 5 0s t h a t

�8

the Michigan Legislature's "farm block" all bu t di sappeared ,
in t e r ms of a cohesive group that exerted majority
control over stat e policy and budget .

The times re flected

a shi ft in population and control of t h e Le gi s l atu r e to
Detroit and othe r popul ation centers.

The same occurenc e

was happening in s t a t e s throughout the nation.
During the MSU meeting , we asked our selves how
might it b e possibl e to develop what we called, at that
t i me , " a g r i c u l t u r a l s t a t e s me n . "

By t h a t we meant

individual s who f i r s t of al l had made t h e t e c h n o l o g i c a l
revolution in agricul ture a rea l ity.

They were ind ividual s

who understood, adopted and were using up-to-date
agricultura l and managemen t pract ices for their f a r m
opera t ions.

Secondly, they were individuals who would

be receptive t o an educational experience aimed a t
re la ting the u.S. te c h n o l o gi c a l r e v ol u t i o n t o t h e
political and social changes underway in society.
The se "agricul tural s t a tesmen" would b e individual s who
could begin to se e the in te rdependen t na tur e of ou r

�9
hi gh ly urb a n industrialized e c on omy and how i t dire c t ly
af f e c ts a gricul tur e.

Fo r wh a t we f o u n d t o be a g r owi n g

probl em in the 1 950 s wa s th a t ac tiv i t i e s and events
ou t s ide th e f a r m g a t e were poorly under stood by f a r m
peop le and f arm l e a d e r s .

Th e re sult was - - f o r farm

people -- s u s p i c i on , fr us trat ion , and some t i mes a l ien at i o n
f r om other segment s o f s o c i e t y .

Ou t of t hese con c erns,

Mi chigan Stat e g a v e a fe w of us the as si gnmen t to
develop a rural leader ship program wh i ch wou ld hav e two
primary objec tiv es.

The program would f i r s t giv e i t s

farmer-participan ts a bet te r under s tandi ng o f t h e
e c on omi c , p o li t i cal and s o c ial f r a me wo r k o f soc i ety.
And sec o n d , b y t h e end o f the pro g ram, part icipants
were t o be capabl e o f using t h i s f ramewo rk t o a n a l y ze
and d e a l wi th th e c omp l e x p robl ems f a c i n g agricul ture
and ru ral commun it ies.
As we conc e i v ed it , t h e ru ra l l ead e r s hi p p ro gram
wou ld f o c u s on a s p e c if ic s eries of educ a t ional and

�10

leadership exposures spanning a th ree-year period, on a
part-time basis, for c l a s se s of approximately 30 farmers
each.
We developed a f un d i n g propo sal f o r suc h a r ural
leader ship program.

I t was sent to t h e Kellogg Foundation,

and we wer e asked to come down to Battle Creek for a
meeting with Fo und a tion sta f f.

We put on "one whale of

a pre senta tion," or so we congratulated ourselves
during the return d rive to Eas t Lansing.

Not long

a f t e r , however, we got word from the Foundation that
our proposal had been, in the gentle, nonjudgmenta l
language of philanthropoids, "declined. "
was more how we fel t that dayl)

("Rej ec ted"

Ti me passed .

Five

years later, I was visi ting at t he Kellogg Founda tion
abou t ano ther matter, and the rural leadership d ev elopment
proposal came up in conversa tion.

So when I got back

to Mich igan, we pul led ou t the proposal, brushed i t up,
a nd resubmi t ted i t t o t h e Founda tion.

Tha t wa s f a l l of

�11

1964, a n d I was a sked t o join the Ke llogg Fo u n dat i on
s t a ff a s a program d i r ector i n a g r i c u l t ure t h e f o l l owi n g
J a nu a r y .

Th e f i r st proposal I s e nt t o t h e Foundat ion 's

Board o f Trus tees f or f u n d i n g approval was -- you
g uessed i t -- t h e Michi g an S t a t e rural l e a de rs h i p
proposal, sub tit l ed, t he Kel log g Fa r mers Study Pro gram.
All o f whi ch j u st goe s to prove, once ag ain , t ha t "if
y ou c a n't l i ck th em ... j o in them ! "
III.

Sinc e t h e n , over 800 i n d i v i d u a l s hav e p a rt icipa te d i n
t h e Michigan and f o u r oth er s tat ewide rura l le a d er s hip
educa tion p r o g ram s a s si sted by t h e Found at ion.

Par ticipan ts

b e tween the age s o f 2 0 and 4 5 are c h o s e n i n part f o r
th eir d emon s trated in teres t in pub lic af fair s.

Th e y

t a ke p art in e du c a t i o n a l p rograms which i n c l u d e " l i v e - i n "
wo rkshops and t r a v e l s e min a r s .

Th e work shop s , s t a f f e d

by f ac u l ty memb ers from p a rtic ip at i n g un iversiti e s and

�12

o ther appropriate r esourc es, last f r om thr ee t o f i v e
day s, four to s i x t i me s a y ear.

Th e t rav e l seminars

are conducted at state, national, and for many groups,
in ternational levels .

Two years p articipation became

the patt ern afte r early experimentation with three year
programs .

In each program, the workshops and trave l

s e mi n a r s are aimed at providing participants with a n
understanding o f t h e social, economic, cultural and
political dimensions of public issu e s and needs.

Major

p ublic problems examined and analyzed include poverty,
world food s u p p l y , economic polici es, and the probl ems
of rural areas.

Specif ic workshops and s e mi n a r s are

d e signed to develop skills and communi cations , problems o l v i n g , and how partic ipants can learn to work within
political s y s t e ms .
I'l l not go into greater deta il her e describing
the Michigan rural leadership development program or
those which followed in Ca li forn ia, Montana, Pennsylvani a,

�13

and he r e in Wa sh ing ton.

Al l o f t hes e programs h a v 2

t h e i r own pa rti cular s t a mp of i n div i d u a lity and mirror
d i fferin g stat e in stitutions , organizat ions, rur al
prob lems a n d opp o r t un i t i e s.

Ea c h ha s r eflecte d a

re f inemen t of ear li er programs and g e ne r a l l y a tr end
awa y f r om s i n g l e -in s t itut i o n funding t owa r d broad-ba sed
fi n a n ci a l s u p por t i nvo l v i n g a var i ety of f u n d i n g sourc e s
i n c l u d i n g t h e agricultural se c t o r itse l f .

You wi l l

have an opportun i t y lat er t h i s af ternoon t o le a r n about
t h ese p rograms in de t ail; to ta lk with thei r leaders
and th e f a r mers and a gribusin e ssmen who have b e en
involved; a n d th e n t omo r r ow to move out i nto th e f i e l d
t o di s c u s s t h e leadership pro g rams i n s e t ting s where
partic ipan t s l i v e , work , stu dy, and carry ou t the ir
agricu ltu ral and le a d er s h ip re spon s ib il i t i e s.

Wha t I

t h i n k you wil l find thi s a f t e r n o on , and rein forced
t o mo r r ow , is tha t t h ese programs h ave had an exci t ing,
s timu la t ing and broad- gauged impact on t h e l i ves o f

�14

thei r part icipant s and on the communi tie s and t h e
states i n which th e rural le a d e r s hi p p rogram g r a d u at e s
live and farm.

You wil l l e arn t h rough f ace- t o- f a c e

conversa tion and fir s thand exp erienc e t h a t t h es e programs
hav e deve lop ed ag r i cultural leaders who today a r e
se rving a s f a r m spokesmen; who hav e assumed l eadersh ip
responsibi li ti e s in f a r m organ iza tions a nd c ommo dity
group s; and who r e p re s e nt f a r m in t e re st s general ly
t hrough posi t ion s o f respon sibi lity in their commun i ties.
You wil l

find f a r me r s who have taken t h e i r a l r eady

s h a r p unders t and i ng o f scien t i fic and t ec h n o l o g i c al
kn owl e dg e underlying modern agr i cul ture, and a d d e d t o
it a new sens i t i v ity to the chan ging s o c i a l and econ omi c
fram ewo rk o f Amer ica a n d t h e wor ld .

You wi ll find

i n d i v i d u als like Michi g an's Bob Bender who gradu a t ed
f rom t h e program and went o n to b ecome president o f h i s
coun t y p l a n n ing commis sion a n d pres i dent o f t h e coun ty
f a r m bu reau .

Bob wa s al s o i n s t r u menta l in draf t ing a

�15

coun ty land us e plan which preserved agr icu ltura l l a n d s
and st e mme d previously unregulated and unchecked water
and s e wa g e proposa ls.

You wi ll find i n d i v i d u al s l i k e

Montana's J o y c e Zacek, a housewife a n d mother whose
experi ences in the Montana program expanded h er pro fess ional and personal ho rizons so much that s h e became
editor of the Montana Business Quart erly, president o f
the Staff Senat e at the Universi ty of Montana, and a
board member o f t h e Mazula County Un i t e d Way.

The

anecdotal evidence of the rural leadership pro grams'
s u c c e ss and impact i s overwhelming.

What you will a l s o

f i n d are individuals making comment s like the s e Michigan
program graduate s:

o

" Th e Kellogg program was the greates t experience
possible.

It opened up so many oppor tunities at

an e a r l i e r age than might otherwise have happened."

�16

o

"My	 community has a ccep ted me as a responsible
leader and entrusted me with much more t h a n I
wou ld have imagined f i v e years e a r l i er .

I t wa s a

gra tifying feeling. "

o

"I am no longer a p assive s pectator but an a c t i v e
participant."

o	

"I have much more to offer th an I re alized.

I

feel I am more outgoing a nd givi n g now and am more
willing t o ge t involve d rather t h a n s i t t i n g b ack
and watchi ng."

o	

itA lot of peopl e who have pa rticipated in the
program have th e po ten tial to l ead .

What they

gained through t h e i r association wi th t h e program
was self confidence to speak up; s e l f confidence
t o st a n d up."

�17
Thes e types of sub j ec tive evaluation were, and
certainly are, impor tant.

Ye t , in the hallway s of

academe and st a t e l egislatures ; i n t h e crunch of comp e ting
demand s f o r l i mi t e d i n s ti t u t i on a l , g ov e r nme n t a l and
philanthrop ic fi n a n c i al s u p p ort ; th e re is always a
c o n c e r n f o r more quanti fiab le, sc h o l a r l y and rese arch-ba sed
eva lua t ion s of new pro grams.
h av e such concerns.

We recogniz e tha t you

So , obv iou sly , do e s t h e Ke llogg

Fo u n d a t i o n i n determining th e impac t of i ts g r a n t ma k i n g .
We have a ls o con sidered s u ch a n in - d e p t h evaluat ion
cri t ical t o po ssibl e expansi on of t he rura l l e a d e r s h i p
d evelopme nt program a pproach.

The Foundation wa n t ed a

benchma rk for ev a l u ati n g the merit o f n e w p r o p o s a l s
submit t ed for adapt ing t h e rural leader sh ip devel opme n t
p rogram s t r a t e g y to o ther lo cal and st at e ne ed s.

And,

c ert a i nl y, there wa s an equal ly apparen t ne ed t o do cumen t
both t h e success es and shortcoming s o f t h e pilo t p r o g r ams
before spon so r ing a con f e r enc e , s uc h as t h is one , which

�18

would expend your t i me and re sourc es, a n d t hose of
Washing ton S ta te Un ive r s i t y and the Ke l l o g g Fou n dat i on .
You wi l l l earn more ab o u t Bob Howe ll ' s comprehensive
eva lua tion of t h e rural l eade r ship d evelopmen t pro g r ams
l at e r i n t h e Con fer ence.

Le t me j u s t say tha t the

e v a l u at i on provide s s trong ev idence t o s u b s t a n ti a t e the
subje c t i ve , anecdo tal r e s p on s e s o f p rogram gradu a te s.
It reve a l s tha t gradua te s o f these in tensive publi c
a ffair s l eade r sh ip dev elopmen t p r ograms b e com e more
involv ed i n l e a d e r s h i p r o l e s rela ted to prov id ing
publ ic se r v ic e s , a n d they al s o become more involved i n
co llective e ffort s conc erned wi t h economic af f a i r s a nd
ar e more ef fect i v e l e a d e rs i n local c ommu ni ty d ev e lopmen t
ef for t s .

�19
IV.

Certainly, thi s audi ence ne e ds no l i t a n y of lament 2
on why America today -- more than ever -- s o desp erat ely
needs such rural leaders or "agricul tu ral state smen."
We have moved f r om an agrarian to an urbanized soc i ety .
Of even more severe con sequence i s t h e continued maldistribution accompanying agricultural technology.
Gener al ly, rura l areas continue to face declining
income bases, which make i t difficult - - even impo s s ible -to maintain c ruc ial he a lth services, educationa l and
recreational serv ice s, and the type s of gen e r a l s o c i a l
s ervices most American s take for gran ted.

Today, we

s e e c o n f l i c t i n g demand s being p l a c e d upo n our rural
communities.

I n some cases, rural areas are e x p e r i e n c i n g

new l evels o f population and g eneral economic growth
generated b y avai labi lity of na tural re sources for
energy e x p l o i t at i o n , by t h e decen tr al ization of indus try ,

�20

o r by t h e d e s ire of peopl e to live away f r om t h e urban
mi li eu .

With t h e t e chnologica l advanc e o f agri culture,

there ha s b e en a spec i alizat ion and f r a gme n t at i o n -- i n
t h e f a bric of agricu ltural rese arch, i n the i n d u st r y of
fa r mi n g, i n th e maz e of f a r m o rganiz at ions and inst itu tion s
whi ch serve agr iculture.
In a l l of t h i s , t h e r e is a cen t ra l ne e d for rural
le adership.
In 1 9 7 4 , on the eve o f Richard Nixon 's r es i gnat ion
f r om th e Presidency, Time Magazine publ i s h e d a 38-pag e
s pe c i al sect i on o n l eader ship.

Th e mag a z in e obs erved

that, and I quote:

"In the U.S. and round the world , t h e re is a sense
of d i mi shed v i s i on , of g lob a l pro blems t h a t a r e
overwhe lming the c ap ac i ty of l e a de r s . "

�21
The re a r e o bvi ou s l y more authori ta tive and s c h ol a r l y
s o c i a l ob s erver s than Time Mag a z i n e .
analysi s see me d r i g ht on t a r g et t h e n .
t h e l eade r s h i p i ss ue i s more a cu te.

Ye t t h e mag azine's
To d a y , in 1 980,
I n t h is el e ct i o n

year, as we f a c e persis tent i n fl a ti on , unc ertain energy
s upplies, and a v o l a t i l e s o c i al a n d p oli ti c al cl i ma t e
worl dwi de , o n e get s th e f e e l i n g t h a t American s wil l
s o o n , i n th e words of Spanish philosopher , wr i ter and
s t a t esma n Or t e g a y Gasse t , r i se forth wi th "a formidab le
cry .. . a sking for someone o r some t hing t o take command. "

..

The probl e m i s profound; a n d r ea c h e s f r om the presidency
down t h r ou g h t h e s t ate and loca l g overnments, t o s c h o o l
bo ard s, n eighborhood ass o c ia t i on s , volunteer human
servi ce ag e nc i e s, and almo s t al l o ther aspe c t s o f life
in b oth urban and rural Amer ica.

An d what , sadly , has

b een most absent a re t wo key ingredien ts of l eadership:
the ability t o be educated and to e d u c a t e .

�22

Those rural dichotomies which we d iscu ssed at
Michigan State Un i v e r si t y in 1958 and which l e d t o th e
Kello gg Founda tion' s i n i t i a l r u ra l le ad ership program
involvement in 1 9 65 , absolutely pale in comparison to
t h e problems fa cing rural America today.

More and more

f r e q u e n t l y , we need to educat e and e n l i g h t e n rural
ci t i z e n s ; t o giv e them as "agricultural s t a t esme n" the
ability to carefully weigh and balance a comp l ex array
of i s sues and judgments in t erms of overall s o c i a l
benefi t.

Th a t l e a d e r s hi p need, and the conflicting

rural demands I mention ed re g a r d i n g na tural resource s
and e n e r g y e x p l o i t a ti on , were brought home v e r y v i v i d l y
t o me during a conversation with some o f you l as t
spring at a rura l deve lopment workshop in Pullman,
Wash ington.
Workshop par tic ipan ts we re t a l k i n g abo ut the
energy crisis and its great i mp a c t on Ea s t e r n Washington.
Spec ifically , Washing ton Governor Dix i e Le e Ray has

�23

proposed that a grea t l a n d are a be s e t aside as

~

reservation i n Eastern Washington for t h e developmen t
of 18 t o 22 nuclear power generators.

I f that happens,

it will o f course caus e a great influx (o r outmi gration)
of population and will be received with mixed reaction
by whatev er part of the s t a te i s s e l e c t e d for such a
development .

Th e p rosp ect and cons truc tion of one or

more nuclea r generators will have s i mi l a r impac t on t h e
local communities a ffected.

The n et is that most of

Eas tern Wash ington probably will experienc e s i g n i f i c a n t
change.

During the workshop in Pullman, I asked parti cipants

s everal que st ions r elating t o t h e r e a lit ies of community
and regional development a s reflect ed i n pas t and
potential p lans for energy d eve lopment.

For examp le,

t h e Grand Coule e Dam is in Ea s t e r n Washington and ha s
made a tremendous impact there as well as s e r v i n g as a
p ower source for the West Coast.

I asked th e qu estion,

"I f t h e Grand Coulee Dam had not y et been buil t, s h o u l d

�24

it b e bu il t , and cou ld it be bu i l t"?

The concensus

s e e me d t o be tha t y e s , it should be bu il t -- the bene fi ts
t o soci e ty hav e f a r exceeded the var ious nega tives.
Bu t , whi le it s h o u l d b e built, it could not b e buil t
for a whol e va r i ety of r easons -- legal c o n st r a i nt s ,
envi ronmen tal cons idera tions , ac t ivist groups.
The r e al d i l e mma i s t h a t there are no t enough
t r a i ne d rural l eaders c a p ab l e o f analyzing such ma jor,
multifa ce ted , and o f ten hi ghly e mo t i o n a l i ssues as
nucl ear or hydroel e ctric power i n t erms o f e c on omic and
soci al need s a n d prioriti e s

of

t h e i r l o c a l communi ti e s,

s ta te , th e agric u ltural s e c t o r , and our n a tion as a
who le.
We n e e d rural le a de r s who are no t f ri gh t e ned by
t h e compl exity and in t e r r el a t e d n e s s of rural prob lem s
a n d opportunities; a n d rural lead e r s who can work
e f fectiv ely with th e i r ne ighbors and wi th peopl e o f
v a r y i n g e du ca t i o n a l , ec o nomi c a nd p o lit ical b a c k g rou nds

�25

and per suasions.

I am reminded of a sta temen t by John

Gardner, past U.S. Secre ta ry of Health, Education, and
Welfare, and more recently identified with Common Cause
and t h e Independen t Sector.

Gardner s a i d t h e p r o b l e m

is that our coun try i s caught in a savage cross f i r e
between uncritical lovers and un loving critic s.

You

have to ponder tha t sta tement for a momen t, but I think
he was s a y i n g tha t a t one ex treme we have t h e s o - c a l l e d
uncritical love rs --the peopl e who are so e n a mo r e d of,
s o enthusias tic about our pre s ent in s ti tut ion s and t h e
way t h e y work, they aren 't wil ling to tol erate any
change in t h e sta tu s quo.

At th e other e x t r e me , we

have t h e unloving criti c s -- the ma lcontent s and activi st s
who are t o t a l l y di senchan t ed with our p r e s e n t s y s t e m
and will do every thing t h e y can to tear i t down without
making any con structive recommenda t ions.

What we need

to develop are rural l e a de rs who are critical l ove r s or
loving critics -- individuals who hav e a deep apprecia-

�26

t i o n and r e spect for v a l ues t h a t we have inherit ed, and
a willingne ss to t r y t o ma k e c hange s t o a c c ommo d a t e t h e
need s o f the ' 80s and the '90 s.

v.

Th e prov is i on o f e x p a n d ed o ppor tuniti e s t o d evelop
such l eadership s k ill s, a n d such " loving c r i t i c s ," is
at

t h e v e ry h e a rt o f t h e p ilo t ru ral leadersh ip development

programs fund e d b y th e Kel logg Foundation dur ing t he
pa s t 1 5 y ears.

Such oppor tuni t i e s are mor e ne eded

today than t h e y were i n t h e "payl e ss paydays" of t he
la t e 1950's and tha t e a r l y Saturday mo rning me e t i ng of
Co o pe r at i ve Ex t ension p eople a t Mi c h i g a n St at e Un i versity.
The re solu tion of rural developme n t i s s ues withi n y ou r
ind ividual s t a t e s and commun i ties will go nowh e re
wi thout popular understanding a nd pa r t ic ipat i o n .

The

chall enge is to make i t p o s sib le f or p eop l e to take t h e

�27

lead in handling t h e local and sta te-ba sed proc ess o f
rural d evelopmen t.
For ty ye ars ago, M. L. Wilson i n a n ar tic l e published
i n th e Year b ook o f Agr icul ture cl early p o in ted out t h e
e s s e n t i a l framework in whi ch even t o d a y' s rural le a d e rs hi p
mus t opera te.

He said:

" Refo r m and a g r ic ultu r e mus t grow f r om t he
ground up a nd be buil t u p o n t h e solid ro ck
o f democra ti c o p i ni o n .

It must answe r t h e

d e s ire s o f f a r m p eop le and t hey mus t
de termine it s f o r m.

I t s charact er must b e

shap ed ou t of th e s o i l of th i s coun try;
and agricu l tura l le a d e r s h i p c a n do no
b e t t e r t h a n t o prov id e devices whe r eby the
rank and fi le may s e t t h e ir local problems
i n to a n at iona l pe rsp ective , he lp t o

�28

articulat e t h e opinions that are formed on
t hi s ba sis, and f i n al l y , assist i n t u r n i ng
ideas i n t o action."

We believe there cont inue s to be such a chal leng e
and such an opportun ity in 1 9 8 0 .

These rural leadership

deve lopment programs provide an avenue for each of you
to make a ma jor, lasting impact in prepar ing your rural
c itizen s, your commun ities, and your states t o d eal
with emerging problems of rura l l i f e in a ra tional,
balanced, and respon sive manner.
work toward that end.
Thank you.

We are a l l here to

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                    <text>LIFELONG LEARNING AND THE CHALLENGE TO THE PROFESSIONS
Remarks by Russell G. Mawby
Chairman and Chief Executive Officer
w. K. Kellogg Foundation
Battle Creek, Michigan
at the
31st Annual Meeting of the Southern Conference
of Dental Deans and Examiners
The University of North Carolina
Chapel Hill, North Carolina
January 5, 1985

I

It

~s

a pleasure to be here with you in Chapel Hill for this meeting

of the Southern Conference of Dental Deans and Examiners.

I feel

privileged to be a part of your program, and I hope that the observations of a layman and a grateful beneficiary of your profession may be
useful to your deliberations of the theme, "Lifelong Learning and the
Challenge to the Professions."
As Dr. Barker indicated to you, I am not a professional in any of
the health fields.

My background is in agriculture and, quite frankly,

as I was organizing my thoughts for this morning, I wondered why Ben
invited a farmer to give this presentation.

Before

break, you may be joining me

In the context of this

~n

wonderment.

morn~ng

coffee

meeting, I may not know enough not to say what I think; as an old farm
boy, I will simply plow ahead.

�2

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�3

So I come to this session as a farmer/layman, but one who is not
untainted, for I have been exposed to the likes of Ben Barker.

I bring

to my remarks the viewpoint of a user of your professional services and
of an administrator in philanthropy who sees the professions and universities and schools of dentistry and buildings and all the rest, not as
ends in themselves but as a means to the larger end of serving human
needs.
The si gnificance of this

morn~ng

to me

~s

heightened by my awareness

of your key positions of leadership, as leaders in education and as
leaders in practice.

Because of your responsibilities, you

key ro1 2s in shaping the future.

~n

fact have

You establish the criteria by which

the difficult determinations are made as to who will be admitted to
school and to practice; you shape the curriculum to which students are
exposed and determine the rigors to which they are subjected; you
establish on behalf of the public interest, the requirements for the
privilege of dental practice; and you collectively in these and your
other roles in the dental profession, establish the criteria by which
success or failure is determined.
players

~n

Thus, ultimately, you are major

influencing the shape, the character, the personality, the

morality of the dental component of our health care system.
We outside the profession are grateful for the degree to which you
succeed; we worry about the whys, the hows, the so-whats of the job you
do.

We are the beneficiaries -- or the victims -- of the consequences

of your efforts.
You are l eaders of the dental profession.

As lead ers, you must have

a vision of what ought to be and a commitment to move consistently and

�4
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on

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s
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f
a
c
t
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e

c
o
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t
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n
u
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n
gl
e
a
r
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e
r
s
?
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a
nt
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r
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db
yt
h
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l
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t c
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r
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e
d
l
a
t
e
r
?

�6

Wh
a
t i
st
h
er
o
l
eo
ft
h
e

r~o s

p
r
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v
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d
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r
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fc
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g

e
d
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c
a
t
i
o
n
?
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ow c
a
nt
h
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r~o s

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d
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rome
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l
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I
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F
rom t
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ta
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r
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c
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r
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r
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lk
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t who
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s
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n
gt
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o
rm
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t
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o
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om t
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a
t
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)
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a
s
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rr
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n
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)
.
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t p
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t
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omm
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r
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om
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p
r
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f
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s
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n
.

�7
Th
ec
h
a
n
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gm
anpow
e
r s
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u
a
t
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n
c
r
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a
s
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gc
o
n
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e
r
n
s ~n
t
h
ed
e
n
t
a
lp
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f
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s
s
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o
no
fa
no
v
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rs
u
p
p
l
y
.
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sa u
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fd
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e
s
,I amn
o
ts
u
r
eI f
u
l
l
y
u
n
d
e
r
s
t
a
n
dt
h
i
sc
o
n
c
e
r
n
. I
tr
em
i
n
d
sm
e o
fa q
u
e
s
t
i
o
nt
h
a
t
w
e u
s
e
dt
oa
s
k on d
o
c
t
o
r
a
le
x
am
i
n
a
t
i
o
n
s ~n e
c
o
n
om
i
c
s
: How
m
any g
a
ss
t
a
t
i
o
n
s~s t
o
om
any
?

I
fyou a
n
a
l
y
z
et
h
a
t

q
u
e
s
t
i
o
nf
r
omt
h
es
t
a
n
d
p
o
i
n
to
ft
h
ep
r
o
f
i
t
st
ot
h
es
t
a
t
i
o
n
o
p
e
r
a
t
o
r
,o
n
ea
n
sw
e
rw
i
l
l r
e
s
u
l
t
. I
fon t
h
eo
t
h
e
rh
a
n
d
you l
o
o
ka
tt
h
ei
s
s
u
ef
r
omt
h
es
t
a
n
d
p
o
i
n
to
ft
h
e
e
f
f
i
c
i
e
n
c
yo
ft
h
epump
s
,o
n
ew
o
u
l
d w
a
n
t t
h
epump
sr

nn~ng

2
4h
o
u
r
sa d
a
ya
n
dw
o
u
l
d n
o
tb
ec
o
n
c
e
r
n
e
da
b
o
u
tl
o
n
g
w
a
i
t
i
n
g l
i
n
e
s
. On y
e
ta
n
o
t
h
e
rh
a
n
d
,i
fy
o
uw
e
r
e c
o
n
c
e
r
n
e
d
w
i
t
h c
o
n
v
e
n
i
e
n
c
et
oc
o
n
s
um
e
r
s
,t
h
ed
e
s
i
r
e
d numb
e
rw
o
u
l
d b
e
a
g
a
i
nd
i
f
f
e
r
e
n
t
. I
nt
h
i
n
k
i
n
ga
b
o
u
ta d
e
s
i
r
a
b
l
e numb
e
ro
f
d
e
n
t
i
s
t
s
, I amp
e
r
p
l
e
x
e
dw
i
t
h t
h
ep
r
o
f
e
s
s
i
o
n
s
'c
o
n
c
e
r
n
s
.
I
fI s
t
a
r
tw
i
t
h t
h
ea
s
s
um
p
t
i
o
nt
h
a
ti
ti
sgood f
o
re
v
e
r
y
Am
e
r
i
c
a
n t
ov
i
s
i
ta d
e
n
t
i
s
ta
tl
e
a
s
to
n
c
ea y
e
a
r
,a
n
dI
h
a
v
ea
lw
a
y
sb
e
e
nt
a
u
g
h
tt
h
a
ttwov
i
s
i
t
sa y
e
a
ri
s
p
r
e
f
e
r
a
b
l
e
;a
n
di
f
,~n f
a
c
t
,o
n
l
y4
0
5
0p
e
rc
e
n
to
ft
h
e
Am
e
r
i
c
a
n p
o
p
u
l
a
t
i
o
n do v
i
s
i
ta d
e
n
t
i
s
ta
tl
e
a
s
to
n
c
ea
y
e
a
r
,t
h
e
no
n
es
im
p
l
yc
a
n
n
o
tc
o
n
c
l
u
d
et
h
a
tt
h
e
r
ea
r
et
o
o
m
any d
e
n
t
i
s
t
s
. R
a
t
h
e
r
, o
n
ew
o
u
l
d s
u
s
p
e
c
tt
h
ep
r
o
b
l
emm
ay
b
eam
a
t
t
e
r o
fd
e
l
i
v
e
r
ys
y
s
t
ema
n
df
i
n
a
n
c
i
n
g
,r
a
t
h
e
rt
h
a
n
s
u
p
p
l
y
.
I
na
n
ye
v
e
n
t
,t
h
i
si
sa t
o
u
g
hi
s
s
u
ew
h
i
c
h you a
s
l
e
a
d
e
r
sw
i
t
h ap
r
o
f
e
s
s
i
o
n
a
l comm
i
tm
en
tm
u
s
t a
d
d
r
e
s
si
n
t
e
rm
so
fb
e
s
ts
e
r
v
i
n
gt
h
ep
u
b
l
i
ci
n
t
e
r
e
s
t
.

�8

The changing nature of dental problems, with more emphasis on
problems of supporting tissues, not caries, and the special
needs of an aging population.
A changing pattern of reimbursement, with increasing emphasis
on third party payers (described by one dean as a bonanza for
dentistry).

I

sense a great challenge in the health arena In

this country to come up with a new system of payment to
practitioners and providers.

Now we have a health care system

In which the providers are reimbursed for illness treatment.
As we move increasingly to an emphasis on prevention and
promotion, we need a "preventive maintenance contract," such as
I

have with my veterinarian.
Dentistry has been the leader In programs of prevention

and has been remarkably successful.

A challenge now will be to

be equally creative in devising a new reimbursement scheme to
better serve both client and professional interests.
You, of course, can add other changes from the professional
perspective.
Now from the standpoint of the users, the paYlng public, I would
suggest these el ements of change underwa y:
Less deference by laymen to the professions.
Perhaps a greater assumption of self-responsibility by
the individual for personal well-being.
- A g r e a t e r demand for integrated patterns of health care
serVlce.

�9
Two years ago, I was invited to address the Health
Professions Education Conference at the University of
Illinois, Chicago.

In approaching that task, I pursued

the question, "If I could design it, what kind of a health
care arrangement would I like for the Mawby family?"
This is not an idle or an impulsive question; it

lS

one I have been asking myself, members of our Foundation
program staff, and leaders in the health professions for a
number of years.

I have finally concluded that, ideally,

I would have the Mawby family affiliated with a small
group practice consisting of three or four family
physicians, a pediatrician and an obstetrician/
gynecologist, and two dentists.

These doctors would be

working appropriately and in harmony with nurse practitioners, dental auxiliaries, a receptionist/bookkeeper,
other support personnel in nursing and the allied health
fields.
Many are surprised that I would have my dentist as a
part of such a group practice.

As a layman, I frankly

don't understand why the profession of dentistry is
practiced in isolation -- perhaps splendid isolation
but none the less isolation from the mainstream of the
health care system.

I believe the problems of my teeth

and my mouth are not isoldt ed from the rest of me and can
have an effect throughout my body.

Thus, the failure of

the professions to address this idiosyncrasy in the

�1
0

p
r
e
s
e
n
tp
a
t
t
e
r
no
fp
r
a
c
t
i
c
e lSd
i
f
f
i
c
u
l
tt
of
a
t
h
om
.
F
u
r
t
h
e
rm
o
r
e
,It
h
i
n
kb
o
t
ht
h
em
e
d
i
c
a
l a
n
dt
h
ed
e
n
t
a
l
p
r
o
f
e
s
s
i
o
n
sw
o
u
l
d b
e
n
e
f
i
tf
r
oma c
h
a
n
g
e
dp
r
o
f
e
s
s
i
o
n
a
l
r
e
l
a
t
i
o
n
s
h
i
p
.
Iw
o
u
l
d em
p
h
a
s
i
z
et
h
a
ta
tp
r
e
s
e
n
tI h
a
v
ea s
u
p
e
r
b
d
e
n
t
i
s
t

ag
r
a
d
u
a
t
eo
fa f
i
n
ed
e
n
t
a
ls
c
h
o
o
l
, who i
su
p

t
od
a
t
eI
ne
v
e
r
yr
e
s
p
e
c
t
. I
nt
h
etw
e
n
t
yy
e
a
r
sI h
a
v
eb
e
e
n
a

~

o
fh
i
s
,I m
a
r
v
e
l a
tt
h
ee
v
o
l
u
t
i
o
ni
nt
e
c
h
n
i
q
u
e
,

t
h
en
ew em
p
h
a
s
e
si
nd
i
s
c
u
s
s
i
o
n
,t
h
ec
h
a
n
g
i
n
gp
o
s
t
e
r
sa
n
d
e
d
u
c
a
t
i
o
n
a
lm
a
t
e
r
i
a
l
s
.

H
e lSa s
o
l
op
r
a
c
t
i
t
i
o
n
e
r
,w
i
t
h

a
p
p
r
o
p
r
i
a
t
eh
y
g
i
e
n
i
s
t
sa
n
da
s
s
i
s
t
a
n
t
s
. B
u
th
i
sp
r
a
c
t
i
c
e
i
si
s
o
l
a
t
e
d
;h
em
u
s
t b
ep
r
o
f
e
s
s
i
o
n
a
l
l
yl
o
n
e
s
om
e
;i
t
im
p
r
e
s
s
e
sm
e a
sa c
o
t
t
a
g
ei
n
d
u
s
t
r
y
. And i
nf
a
c
t
,I w
i
s
h
h
eh
a
da p
a
r
t
n
e
rs
ot
h
a
tw
e p
a
t
i
e
n
t
sw
o
u
l
d h
a
v
ec
o
n
t
i
n
u
o
u
s
c
o
v
e
r
a
g
e
. W
h
i
l
e Iv
i
s
i
th
im tw
i
c
ea y
e
a
ra
n
dr
e
c
e
i
v
e
s
u
p
e
r
bt
r
e
a
tm
e
n
t
,i
tw
o
u
l
d b
e unW
l
s
et
ob
r
e
a
ka t
o
o
t
hI
n
A
u
g
u
s
t f
o
rt
h
a
ti
sh
i
s mon
th aw
ay a
n
d no o
n
ew
o
u
l
d h
a
v
e
a
c
c
e
s
st
or
e
c
o
r
d
so
r a
n
y
t
h
i
n
ge
l
s
er
e
g
a
r
d
i
n
gmy d
e
n
t
a
l
s
t
a
t
u
s
.
It
h
i
n
kmo
r
e nnd mo
r
e p
e
o
p
l
e who h
a
v
ed
i
f
f
i
c
u
l
t
yI
n
p
r
o
v
i
d
i
n
gc
o
n
t
i
n
u
i
t
yb
e
tw
e
e
na
n
d among t
h
ev
a
r
i
o
u
s
s
p
e
c
i
a
l
t
i
e
so
fd
e
n
t
i
s
t
r
ya
n
dm
e
d
i
c
i
n
e y
e
a
r
nf
o
ra mo
r
e
c
r
e
a
t
i
v
e
,c
o
o
r
d
i
n
a
t
e
d
,c
o
n
t
i
n
u
o
u
s
,a
n
dc
om
p
a
s
s
i
o
n
a
t
e
d
e
l
i
v
e
r
y sy
s
t
em
.

�11

A gro ~ng c
o
n
c
e
r
nf
o
rc
o
s
te
f
f
e
c
t
i
v
es
e
r
v
i
c
e
,i
n
c
l
u
d
i
n
g
c
o
n
s
i
d
e
r
a
t
i
o
no
fHMO
s
, PPO
s
, a
n
da
l
lt
h
er
e
s
t
.
As
e
n
s
i
t
i
v
i
t
yt
ot
h
ep
u
b
l
i
ci
n
v
e
s
tm
e
n
ti
nt
h
ep
r
e
p
a
r
a
t
i
o
no
f
h
e
a
l
t
hp
r
o
f
e
s
s
i
o
n
a
l
s
,w
i
t
h t
r
em
e
n
d
o
u
sp
u
b
l
i
cs
u
b
s
i
d
ye
i
t
h
e
r
t
h
r
o
u
g
ht
a
xr
e
v
e
n
u
e
so
rp
h
i
l
a
n
t
h
r
o
p
y
. A
s mo
r
e a
n
d mo
r
e o
ft
h
e
h
e
a
l
t
h

ro

ss o~s

c
u
tt
h
enumb
e
ro
fe
n
t
e
r
i
n
gs
t
u
d
e
n
t
s
,i
t

s
e
em
sa
p
p
a
r
e
n
tt
h
a
tt
h
ec
o
s
tp
e
rg
r
a
d
u
a
t
ew
i
l
l go up a
n
dt
h
a
t
t
h
es
e
r
v
i
c
ea
v
a
i
l
a
b
l
et
ot
h
ep
u
b
l
i
cm
ay d
e
c
l
i
n
e
.
Ac
o
n
ce
r
ni
na
l
lo
fh
ea
l
t
hc
a
r
ef
o
ra
c
c
e
s
s
,c
o
n
t
i
n
u
i
t
y
,
c
om
p
r
e
h
e
n
s
i
v
n
e
s
s
,c
o
s
t eff
e
c
tivenes
s, a
n
dq
u
a
l
i
t
y-a
l
lf
r
om
t
h
ep
a
t
i
e
n
t
'
sp
e
r
s
p
e
c
t
i
v
e
. And i
nt
h
ec
o
n
t
e
x
to
ft
h
i
sm
e
e
t
i
ng
,
ag
r
ow
i
ng n
e
e
dt
or
e
l
a
t
ed
e
n
t
a
ls
p
e
c
i
a
l
t
i
e
st
ot
h
et
o
t
a
lh
e
a
l
t
h
s
y
s
t
em
.

IV
W
i
t
h a
l
lo
ft
h
is
,w
h
a
t a
r
et
h
ec
o
n
t
r
i
b
u
t
i
o
n
so
fc
o
n
t
i
n
u
i
n
ge
d
u
c
a
t
i
o
n
~n

t
h
e
s
ec
h
a
n
g
i
n
gt
im
e
s
?
1
.
	

C
o
n
t
i
n
u
i
ng e
d
u
c
a
t
i
o
nh
e
l
p
st
h
ei
n
d
i
v
i
d
u
a
lp
r
a
c
t
i
t
i
o
n
e
rk
e
e
p up
w
i
t
h t
h
ete
c
h
n
i
c
a
ls
c
i
e
n
t
i
f
i
ck
n
ow
le
dge b
ase o
ft
h
e
p
r
o
f
ess
i
o
n
.

2
.
	

C
o
n
t
i
n
u
i
ng e
d
u
c
a
t
i
o
nc
r
e
a
t
e
sa
na
t
t
i
t
u
d
ef
o
rt
h
ep
r
a
c
t
i
c
e of a
p
r
o
f
ess
i
on a
sa c
ar
e
e
r of obse
r
v
i
n
ga
n
d le
a
r
n
i
n
ga
n
du
t
i
l
i
z
i
n
g
k
n
ow
ledge ~n n
ew and d
iffer
e
n
t and mo
r
e e
f
f
e
c
t
i
v
ew
ay
s (
r
a
t
h
e
r
t
h
a
nas a j
o
bo
f app
ly
ing t
e
c
h
n
i
c
a
ls
k
i
l
l
s
)
.

�12
3
.
	

T
h
r
o
ug
hc
o
n
t
i
n
u
i
n
geducation, t
h
epe
r
s
p
e
c
t
i
v
eo
ft
h
ei
n
d
i
v
i
d
u
a
l
p
r
a
c
t
i
t
i
o
n
e
ri
sb
r
o
a
d
e
n
e
dt
oe
n
c
om
p
a
s
sa
na
p
p
r
e
c
i
a
t
i
o
nf
o
rt
h
e
p
r
o
f
e
s
s
i
o
n
a
lm~ss~on a
n
di
t
sc
o
n
t
i
n
u
i
n
gg
r
ow
t
hi
na
l
l
d
im
e
n
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                    <text>LOOKING	 AHEAD AT FOUNDATION LEGISLATIVE ISSUES
DR. RUSSELL G. ~~WBY, PRESIDENT
W. K. KELLOGG FOUNDATION
October 22, 1981
Grand Rapids, Michigan

1.

I am delighted to be with you today.

It is always a
"'"
.e~y

pleasure to return to my hometown and to visit with friends
.

associated with Grand Rapids foundations.

I want to than: -

II.

Pete and Dottie suggested that I talk briefly about
foundation legislative initiatives, and how the grant-making
community might respond to the understandable cries of
concern from institutions and programs facing state and
federal funding cuts.

,~

~

Pete Wege and Dottie Johnson for the opportunity.

-

"..-

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�4
We've had the same problem with the bureaucrats in
Washington over the past decade.

They have too often,

perhaps out of a sense of pompous self worth and self righteousness,
distorted the English language to confuse issues and cultivate
their concepts of social engineering.

And as I said, that

has been particularly so in the wording of I.R.S. regulations
and restrictions on private philanthropy.

III.

We can be thankful, however, that the atmosphere of
distrust, conflict and skepticism between the governmental,
private, and business sectors seems to be changing, due to
several Reagan administration initiatives.

Orator-statesmen

Henry Clay said over a century ago that "government is a
trust, and the officers of the government are trustees; and
both the trust and the trustees are caretakers for the
benefit of the people."

There is a noticeable similarity
- ,

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•

M
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n F
o
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t
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t
.

-

I
n1
9
7
6
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t
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e know now t
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ti
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l
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s
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t
h
ea
s
s
e
t
so
fm
any

~

1978
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v
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t
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p
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�also was successful in getting the excise tax levied against
private foundations reduced from four to two percent.
This year's major tax legislation -- the Economic
Recovery Act of 1981 -- brought another important improvement
in the law for private foundations.

The tax act eliminates

the requirement that grant-making foundations distribute
their entire current income annually.

Effective January 1,

1982, it establishes a flat five percent payout rate.

The

new law will free foundations to take advantage of investments
which are most productive.

Further, it will increase the

total amount of foundation grants ; after a short transition
period, by expanding the asset base on which the five percent
annual payout requirement is applied.

It is, ln sum, good

for both foundations and their grantees.
It is not too immodest to note that Michigan foundations
provided crucial leadership and support for this legislation.
Our foundations, working through the state Council, and with

�7
the leadership of Dottie Johnson, Bill White, Bill Allen,
and others, secured the Democratic prime co-sponsor for the
bill, Congressman Bill Brodhead.

Michigan foundations also

worked through grantees and through personal visits on liThe
Hill"

in Washington to secure support from other Michigan

Congressmen, including Guy Vander Jagt, Howard Wolpe, and
Senator Don Reigle.

The reality is that the measure wouldn't

have been approved without the coordinated efforts of Michigan
foundations.

And as I noted earlier, the payout change will

give foundations thA option to reinvest a portion of their
income to offset inflation over the years ahead.

IV.

This changing and more positive relationship between
private philanthrophy and government, reflected in recent
legislative action, also encompasses continuing and new
challenges for foundations.

Much has been said and written

�8

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�9

probable that foundations an

a t i o n s together will
(

make grants next year of slightly more than $5 billion.

By

contrast, Congress approved federal spending cuts of seven
times that amount in July for just fiscal year 1982, and the
President requested $13 billion in additional reductions
last month.

It is clear that private philanthropy cannot

fill the gap created by cutbacks in public funding.
It should also be recognized that some of the cutbacks
are of expenditures which have been described as "wasteful,
unnecessary, or not cost effective."

To the extent that may

be true, they should not be rescued by support from other
sources.
I am of the opinion, personally, that there cannot be,

-

and should not be, any single "unified" response by foundations
nationwide to the difficulties associated with the federal
cutbacks.
Historically, many foundations have seen their role
more as a catalyst for identifying and addressing emerging

�10

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~

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~

T
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~

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�11

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��13
to make available, in one document, almost all information
which potential grant-seekers require.

We should encourage

our peers in the foundation field to fully comply with
filling out and submitting the 990AR Form and to adopt
policies which stress public accountability and open access
to grant-making information.

The latter can also be achieved

through publication of a brief foundation annual report, and
the listing of a foundation's address and phone number in
the local telephone directory.
Today, foundations, and private philanthropy in general,
have no real option but to work more effectively togeth er,
and individually, to increase their public accountability.
Foundations will continue to receive close public and Congressional
scrutiny.

That scrutiny may be accentuated by the federal

cutbacks.

In light of such cutbacks, Congressman Rosenthal

of New York recently asked for a federal General Accounting
Office review of I.R.S. auditing of foundations.

There is

~

the possibility that hearings on foundation reporting may be
held in the U.S. Senate.

In my view, Foundations which do

�1
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�16
have considerable annual income from previous large bequests.
The more overall income community foundations have, the more
they must raise from the local community.

It is almost --

indeed it is -- a "catch 22" situation in which the more
successful you are at raising funds the heavier you are
penalized.
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and definitions.

As a nation, we must decide if we really

want to encourage volunteerism, a movement which has given a
special quality to American life.

I am encouraged by the

Reagan Administration's willingness to address issues of
voluntary giving and service in our society.

VII.

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are being challenged in these days of cutback, recession,
and program termination to fashion more efficient , more

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�</text>
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                    <text>MICHIGAN COMMUNITY COLLEGE
TELECOMMUNICATIONS NETWORK
REMARKS BY
DR. RUSSELL G. MAWBY
W. K. KELLOGG FOUNDATION
JANUARY 22, 1990
GOVERNOR BLANCHARD, PRESIDENT SYKES, DR. SANDERS, LADIES AND
GENTLEMEN, IT IS TRULY AN HONOR TO BE PART OF THE LAUNCHING OF THE
MICHIGAN COMMUNITY COLLEGE TELECOMMUNICATIONS NETWORK.

IT SEEMS

INCREDIBLE -- ALMOST MAGICAL -- THAT PARTICIPANTS IN THIS TELEPRESS
CONFERENCE ARE ASSEMBLED NOT JUST HERE AT LANSING COMMUNITY COLLEGE,
BUT ALSO AT THE 28 OTHER COMMUNITY COLLEGES IN MICHIGAN.

THE FACT

THAT THIS IS HAPPENING MAKES THIS A GREAT DAY FOR MICHIGAN -- NOT JUST
FOR HIGHER EDUCATION IN OUR STATE -- BUT FOR ALL OF OUR CITIZENS.
THROUGHOUT HISTORY, IN EVERY CIVILIZATION, DISTANCE AND TIME HAVE BEEN
OUR MASTERS.

FOR EXAMPLE, MORE THAN 2,000 AMERICAN AND BRITISH

SOLDIERS DIED IN THE BATTLE OF NEW ORLEANS -- AND TRAGICALLY, FOR THE
WAR HAD ACTUALLY ENDED TWO WEEKS PREVIOUSLY.

HAD COMMUNICATION

BETWEEN EUROPE AND AMERICA BEEN SWIFTER IN 1815, THOSE MEN WOULD NEVER
HAVE GONE TO BATTLE.
OUR TECHNOLOGY HAS IMPROVED ALMOST BEYOND BELIEF IN THE INTERVENING

175 YEARS, BUT THERE ARE STILL PARTS OF THIS NATION -- STILL PARTS OF
MICHIGAN -- WHERE THE STATE OF COMMUNICATIONS MORE CLOSELY RESEMBLES

1815 THAN 1990.

IN MANY COMMUNITIE S AND FOR MANY INDIVIDUAL S,

�2

ACCESS TO COMMUNICATIONS AND TO THE WORLD IT OPENS UP, IS PRACTICALLY
NON-EXISTENT.

IN A WORLD IN WHICH THE ONLY CONSTANT IS CHANGE,

ISOLATION FROM COMMUNICATIONS CAN BE A TERRIBLE HANDICAP.
THAT IS WHY THE W. K. KELLOGG FOUNDATION REGARDS THE MICHIGAN
COMMUNITY COLLEGE TELECOMMUNICATIONS NETWORK AS SO IMPORTANT, AND SO
EXCITING.

THE FIRST THING THAT IMPRESSED US WHEN THE PROPOSAL WAS

FIRST DISCUSSED WITH US WAS THE FACT THAT IT DID NOT SEEK TO DUPLICATE
WHAT ALREADY EXISTED.

IT COMPLEMENTS, RATHER THAN COMPETES WITH, THE

MICHIGAN INFORMATION TECHNOLOGY NETWORK, WHICH WAS ESTABLISHED BY A
MAJOR GRANT FROM THE STATE OF MICHIGAN.

"MITN," AS IT IS CALLED,

LINKS MICHIGANS "BIG 4" RESEARCH UNIVERSITIES:

MICHIGAN STATE

UNIVERSITY, THE UNIVERSITY OF MICHIGAN, WAYNE STATE UNIVERSITY, AND
MICHIGAN TECHNOLOGICAL UNIVERSITY.
WE WERE EVEN MORE IMPRESSED BY THE SPIRIT OF COLLABORATION BETWEEN
MITN AND THE MICHIGAN COMMUNITY COLLEGE TELECOMMUNICATIONS NETWORK.
THE MICHIGAN STRATEGIC FUND, WITH WHICH WE HAVE WORKED IN THE PAST AND
FOR WHICH WE HAVE GREAT REGARD, IS JUST NOW CONSIDERING A REQUEST FROM
MITN IN THE AMOUNT OF $8 MILLION.

IF THIS REQUEST IS APPROVED, MITN

HAS PLEDGED TO GRANT $750,000 OF THAT ASSISTANCE TO THE MICHIGAN
COMMUNITY COLLEGE ASSOCIATION SO THAT MCCA CAN PURCHASE A MOBILE
UPLINK.

THIS IS A KEY PIECE OF THE PROJECT.

NONE OF MICHIGAN'S

COMMUNITY COLLEGE S CURRENTLY HAVE UPLINK CAPABILITY; IF THE REf)UE ST IS
APPROVED, ALL 29

�3

WILL HAVE IT!

THIS MOBILE UPLINK WILL MAKE IT POSSIBLE TO ORIGINATE

PROGRAMMING FROM ANY POINT IN THE STATE THAT CAN BE REACHED BY ROAD.
THIS WILL BE ANOTHER SUPERB EXAMPLE OF COLLABORATION BETWEEN THE STATE
OF MICHIGAN, THE MICHIGAN STRATEGIC FUND, AND THE INSTITUTIONS OF
HIGHER EDUCATION IN OUR STATE.
THE KELLOGG FOUNDATION'S INVOLVEMENT WITH THIS PROJECT BEGAN IN 1988,
WHEN OUR LATE PROGRAM DIRECTOR, DR. PETER ELLIS, BEGAN WORKING WITH
CONNIE JULIUS, THE DIRECTOR OF TELECOMMUNICATIONS OF THE MICHIGAN
COMMUNITY COLLEGE ASSOCIATION, TO DISCOVER THE BEST WAY IN WHICH THE
FOUNDATION COULD BE HELPFUL.

SINCE PETE'S DEATH, DR. JOEL OROSZ OF

OUR STAFF HAS ASSUMED THIS RESPONSIBILITY.

THE BEST WAY FOR THE

FOUNDATION TO BE HELPFUL, IT TURNED OUT, WAS (IN DR. ELLIS'S WORDS),
TO uHURRY HISTORY ALONG. u ALL OF MICHIGAN'S 29 COMMUNITY COLLEGES
HAVE uSATELLITE RECEIVE u CAPABILITY . . IF THE MICHIGAN STRATEGIC FUND
IS ABLE TO MAKE, BY WAY OF MITN, THE GIFT OF THE MOBILE UPLINK, THE
COMMUNITY COLLEGES WILL SOON HAVE THE ABILITY ALSO TO ORIGINATE
PROGRAMS.

IN SHORT, THE BASIC HARDWARE WILL BE IN PLACE.

WHAT IS

NEEDED NOW IS SUPPORT FOR PEOPLE TO MAKE THE MOST OF IT.
So THE KELLOGG FOUNDATION AND THE MICHIGAN COMMUNITY COLLEGE
ASSOCIATION HAVE ENTERED INTO A PARTNERSHIP TO DO JUST THAT.

AND I AM

PLEASED TO ANNOUNCE THIS MORNING A FOUNDATION COMMITMENT OF $3 MILLION
TO ENABLE THESE PLANS TO MOVE FORWARD.
PIECES.

THIS IS A PARTNERSHIP IN TWO

THE FIRST IS A GRANT TO MCCA OF $500,000 OVER FIVE YEARS TO

PROVIDE OPPORTUNITIES TO ENHANCE THE SKILLS OF THE PEOPLE WHO
IMPLEMENT TELECOMMUNICATIONS PROJECTS ON EACH CAMPUS.

THROUGH THIS

�4

SUPPORT, MCCA WILL BE ABLE TO PROVIDE OPPORTUNITIES FOR CONTINUING
EDUCATION AND PROFESSIONAL ADVANCEMENT TO THE PEOPLE WHO MAKE
TELECOMMUNICATIONS WORK THROUGHOUT THEIR NETWORK.

THESE FUNDS WILL

ALSO ALLOW MCCA TO MONITOR AND AID IN THE EVALUATION OF
TELECOMMUNICATIONS ACTIVITY AT ALL MEMBER CAMPUSES.
THE SECOND PORTION OF KELLOGG FOUNDATION SUPPORT IS A BLANKET
APPROPRIATION OF $2,500,000 WHICH WILL BE MADE, OVER FIVE YEARS,
DIRECTLY TO MICHIGAN'S COMMUNITY COLLEGES ON A COMPETITIVE BASIS.
THERE WILL BE THREE TYPES OF GRANTS MADE FROM THIS APPROPRIATION:
FLAGSHIP GRANTS
THESE WILL SUPPORT PROJECTS TO ENHANCE THE EFFORTS OF ONE OR
MORE COMMUNITY COLLEGES TO IMPROVE THEIR SERVICES ON A
REGIONAL OR STATEWIDE BASIS . . THE GRANTS WILL BE PARTICULARLY
TARGETED TOWARD UNDERSERVED AREAS.

A TOTAL OF $400,000 PER

YEAR FOR EACH OF FIVE YEARS IS EARMARKED FOR THESE MAJOR
GRANTS.
VENTURE GRANTS
THESE WILL PROVIDE, AS THE NAME IMPLIES, "VENTURE CAPITAL" TO
COMMUNITY COLLEGES THAT HAVE CHALLENGING AND CREATIVE IDEAS
FOR THE USE OF TELECOMMUNICATIONS, BUT LACK THE RESOURCES TO
MAKE THE INITIAL INVESTMENT.

EACH GRANT WILL BE FOR ONE YEAR,

AND $50,000 ANNUALLY WILL BE ALLOCATED FOR SUCH GRANTS OVER
THE FIVE YEARS OF KELLOGG SUPPORT.

�5

BOOSTER

GRANT~

THESE WILL PROVIDE, AS THE NAME IMPLIES, A TIMELY uBOOST u FOR

A PROMISING PROGRAM, IN ORDER TO BRING IT TO COMPLETION
SOONER, AND HOPEFULLY BETTER.

EACH ALSO WILL BE FOR ONE-YEAR,

AND $50,000 ANNUALLY WILL BE ALLOCATED OVER THE FIVE-YEAR
PERIOD.
FOR ALL THREE TYPES OF GRANTS, THE APPLICATIONS WILL BE SCREENED BY A
TELECOMMUNICATIONS EVALUATION COMMITTEE, APPOINTED BY MCCA, AND
COMPOSED OF COMMUNITY AND CIVIC LEADERS AND TECHNOLOGY PROFESSIONALS.
THEY WILL SET CRITERIA, AND NOMINATE A LIST OF FINALISTS TO THE
KELLOGG FOUNDATION.

THE FOUNDATION WILL THEN MAKE THE FINAL

DETERMINATIONS FOR FUNDING.
ALL OF THE PROJECTS THAT THE FOUNDATION SUPPORTS IN THIS INITIATIVE
WILL BE ASSESSED BY IMPARTIAL THIRD-PARTY EVALUATORS, AND THE LESSONS
LEARNED WILL BE SHARED WITH THOSE WHO STAND TO BENEFIT FROM THEM.

IT

IS OUR HOPE THAT THE COMMUNITY COLLEGES WILL DISCOVER WAYS IN WHICH TO
MOVE THEIR DEVELOPMENT IN TELECOMMUNICATIONS FORWARD RAPIDLY.

�6

WHILE WE ARE SPOTLIGHTING TELECOMMUNICATIONS THIS MORNING, WE MUST
REMIND OURSELVES THAT TELECOMMUNICATIONS IS IMPORTANT ONLY TO THE
EXTENT THAT IT IMPROVES THE LIVES OF PEOPLE.

IF THIS PARTNERSHIP CAN

DELIVER NEEDED INFORMATION, IN A TIMELY MANNER, TO THOSE IN THE INNER
CITY AND IN RURAL AREAS, AND TO OTHERS WHO HAVE NOT BENEFITED FROM THE
INFORMATION REVOLUTION, THEN IT WILL BE A SUCCESS.

AND IT WILL PROVE

AGAIN THAT MICHIGAN WORKS BEST WHEN ITS GOVERNMENT, ITS INSTITUTIONS
OF HIGHER EDUCATION, AND ITS FOUNDATIONS WORK TOGETHER.
THANK YOU AND GODSPEED TO ALL OF YOU IN YOUR IMPORTANT WORK.
RGM/LPT0335C

�</text>
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                    <text>RGM Notes for Round Table Discussion on
Corporate Philanthropy at Mi we s t U.S.-Japan
Conference , Grand Ra id~, M - Se Rt e rnbe r 14 , 1993

-+

J

j

�CORPORA TE PHILANTHROPY
MIDWEST U.S. / JAPAN CONFERENCE
Sponsored by Michigan &amp; Japan Foundation
September 14, 1993
Amway Grand Plaza Hotel

I. HISTORY OF PHILANTHROPY IN AMERICA

I think it is important that when we talk of philanthropy, that
we realize we are talking about much more than the giving away
of financial resources. It also refers to the giving of our time, or
what we as Americans refer to as volunteerism.

The individual and combined volunteer actions of thousands of
unnamed citizens have had an impact on American society.
These actions were of citizens who became involved, not because

�-2-

of coercion or profit, but because they recognized a need and
were willing to take responsibility for meeting that need.

Volunteering is so pervasive in America that it can be observed
daily in almost every aspect of life. From people donating blood,
Christmas caroling in hospitals, running Parent·Teacher
Associations, serving as volunteer firemen, to helping our retired
neighbor cut their grass.

Volunteerism is crucial to a functioning democracy because it
mobilizes enormous energy. The more citizens become involved in
volunteerisrn, the closer they come to making the ideals of
democracy real. Philanthropy is both an expression of patriotism
in a pure sense and the means by which a democratic society
remains "bv the people.

II

�-3-

The White House Task Force on Private Sector Initiatives stated
in 1982:

A volunteer is a person who can see what others
cannot see; who can feel what most do not feel.
Often, such gifted persons do not think of themselves
as volunteers, but citizens . citizens in the fullest
sense; partners in civilization.

II. CORPORA TE PHILANTHROPY

Corporate Philanthropy is an integral part of corporate social
responsibility. Corporations need to recognize philanthropy both
as good business and as an obligation if they are to be
considered responsible corporate citizens of the national and local

�-4-

communities in which they operate. These corporations should
also establish programs to handle its philanthropy in business-like
ways.

Philanthropy in America has traditionally been a pluralistic
activity involving private individuals, foundations, and
corporations. Of these groups, individuals provide almost 90
percent of total contributions, while corporations and foundations
provide the other 10 percent.

In 1992 approximately $124.33 billion was donated to charitable
organizations in the United States. Of that, $6 billion came from
corporations.

�-5-

Although financial contributions are essential elements in business
philanthropy, participation also involves a broader range of
activities. For example, corporations 'frequently assist not-forprofits through loans of employees, donations, or loans of
equipment and space, volunteer programs, and direct dollar
investments in economic redevelopment efforts -- all of which can
be accounted for as business expenses.

Approximately 90 percent of companies with annual sales of $25
million or mora engage in cash giving.

There is widespread belief among CEOs that it is important to
behave in a socially responsible manner and that, in pursuing
business objectives, they must take into account the public
interest.

�-6-

A study conducted by the Council on Foundations shows that
corporate giving is an expression of enlightened self-interest,

Most corporations claim to be motivated by a desire to help the

-

needy in the cnmmunities in which their company has plants and
by a desire to do what is ethically correct.

Two out of three also emphasize the goals of improving local
.,.
communities in order to benefit their own employees and of
protecting/improving the environment in which to work and to do
business.

--

About a third hope to improve their company.'s public image.

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                    <text>MESSAGE IN HONOR OF NANCY AXELROD'S NINE
YEARS AS FOUNDING PRESIDENT OF THE NATIONAL
CENTER FOR NONPROFIT BOARDS
NATIONAL LEADERSHIP FORUM
WASHINGTON, D.C.
NOVEWIBER 17,1996
Russell G. Mawby
Chairman Emeritus and Trustee
W. K. Kellogg Foundation
In successful grantmaking, there are three key components:
problem -- program -- people! The problem -- clearly articulated,
timely, and important; the program or course of action proposed to
address the issue; and, most important of all, the people involved -creative, competent, committed.

A decision to support the

National Center for Nonprofit Boards was based on all three and,
in retrospect, was prudent, even brilliant.

When the Kellogg Foundation made its initial investment in the
National Center for Nonprofit Boards in 1987, we had no ideajust
how successful that decision would tum out to be. We made a
four-year grant of $880,000 to launch NCNB, which then was only

�-2-

an idea.

With the grant, the founding organizations -- the

Association of Governing Boards of Universities and Colleges and
Independent Sector -- then asked Nancy Axelrod to become its first
chief executive.

She opened NCNB's doors with a staff of 3 and is leaving nine
years later with a staff of 25.

The budget has grown from

$385 ,000 in 1988 to $3.4 million this year.

The Kellogg Foundation and the other five funders who helped
launch NCNB have been joined by 105 other foundations and
corporations that have provided grant support to the National
Center for Nonprofit Boards.

Even more impressive, NCNB now finances most of its operations
from earned income from publications sales, membership dues,
meetings and conferences, and board training fees. Earned income

�-3In 1996 will be about $2 million and will account for about 60
percent ofNCNB's total income.

Beyond these figures that show how well Nancy, her board, and
her staff have led NCNB is the critical role that the National Center
for Nonprofit Boards has played to promote strong boards. All of
us know how important effective trusteeship is to the health of the
nonprofit sector. In just nine years, NCNB has become a highly
respected center for information and advice to help boards become
better -- not only in the United States but also in other parts of the
world where non-governmental organizations are contributing to
the establishment and strengthening of civil societies -- and are
asking NCNB for assistance.

Congratulations, Nancy, on the remarkable work you have
accomplished while serving as NCNB' s first chief executive, and
good luck as you begin a new chapter in your career.

�</text>
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                    <text>NO HIGHER PlffiPOSE
Remarks by Dr. Russell G. Mawby
Pre si dent, W. K. Kellogg Foundation
at the Annu al Me eting Thank-you Night
of the Battle Creek Area Unit ed Commu ni t y Services
January 20 , 1971
It is a privilege for me to be a part of this Annual Meeting-Thank-you Ni ght
p rogr am.

I am grat e ful to your Prog ram Commi t t e e fo r inviting me to be wi t h

you this evening.
In asking me t o accept t h is ass i gnment , yo ur Commit tee ha s s ele ct ed a speaker
wi t h a bias ed point of v iew, f or I am fully s upport i ve a nd deepl y a pprec iat i ve
of a l l th at UCS represents .

As t he one par t i c i p ant in t he p rogr am thi s evening

wi t h no off ic ial capac ity with

ues ,

may I beg in my remarks as an un of fi ci al--

self- appo i nted , i f you please- -spokesman for th e c ommunity .

Speak i ng for all

of us i n t he Grea ter Battle Creek- Cal houn County commu nity , we ar e grateful f or
your e f f orts on b ehalf of a l l of us .

Somet imes I fear y ou hear mostly the

neg ative, with criticisms t hat are ot h er t h an con s tru ctive.

But that's the

noisy few.
As a community at large, we ar e grateful t o yo u bu sy peop le who take responsib i l it ies in our United Communi ty Se r v i ce s , to ser ve as off icers , directors,
divis ion chai rmen , c ommitt e e members , and vo lunteers in the Unit ed Fund
campaign .

With refer ence to the campa i gn , t h i s past y ear has been r egarded as

a " r ou gh ye ar " b ut i t' s ap p ropriate to r erai nd ourse lves t hat in thi s c ampaign
just c ompleted , more do l lars were r a i s ed t han ever b e fo re in th e l oc al campaign,
more peop le wer e g iver s , more workers were engag ed in t he campaign th an ev er
b efore in hi s t ory.

The s e s ignificant fa cts , in li gh t of the difficult

economic and polit ical s ituation experienced l oc al l y, vould seem to me to
represent a deg r ee of succe s s of v h i ch you a l l can be proud .

�2

Further, we are gr a t e f u l to the leaders and the staff members of the constituent
ag,encies of UC S and to the volunteer workers without whose dedicated servi c e
the programs of these agencies and or gani zat i ons would be impossible.
Foundation work we often speak of th e multiplier effect.

In ou r

Just so, in th e e f -

forts of United Community Services, the efforts of UCS leaders and staff and
agency leader s and staff are multiplied through volunteer services, in this way
touching the lives of individuals in homes and communities throughout the a r ea .
On thi s ni gh t, the entire c ommunity says to you--and through you, to all who
make poss i b le this c omprehensive ef f ort we call UCS--THANKS.

The lives of

cou ntl e s s individuals--boys a nd gi r ls , men a nd women, young and old- - h ave b e en
mad e b r ighter and richer thr ough y our effo rts .
II
As I t hink o f this group me eting tog e t he r t onigh t, a whole phi losophy of l ife
is summed up i n three words, UCS :
United :

working together

Commu ni t y :

all of us, car i ng abo ut each other

Se r v i c es :

transforming word s, ideas, convictions into helpful, u seful action

In no ot h er country of the world would one be likely to find an event like this,
for nothing is more characteristi c ally American than the fundamental precepts
of United Fund g i v i ng a nd UC S.
Firs t, t h i s is a p r i vat e effort to deal with human concerns and social needs.
It r epresents a p art o f ou r plura l i s ti c approac h to problems in Ameri ca, in which
we do not transfer al l res ponsibi liti es to gove r nme nt , but rat h er r ec ognize t he
i mportant contribution of t h e private s e ctor of ou r s ociety in serving human caus e s.

�3
As we s urvey th e history of soci al progre s s, we recogniz e that very oft en
innov a ti orein me eting human needs have b een developed through the initiative
of p r i vat e individuals and group s with their own resources.

As such innovative

efforts have succeeded, very oft en they h ave been sustained and expanded at
publi c expense.

But the initiati ng f orce was a private effort.

Se cond , ues repre sent s a vo l u ntar y effort, of our own fr e e will.

Ea ch

i ndividu21 make s his own deci si on a s to hi s contribution or role, b a s ed upon
h i s own convict ions and cons cienc e.
Third, DeS repr es ents giving, of dollars and time and tal ent.
Nowher e e ls e in t he world has th e conc ept of private voluntary g i vi ng b ee n so
well de velop ed .

Yet , as thi s Ame ric an cr ea t ion is now be i ng "export ed" to

countri e s and c ult ures around t h e world, t hose who ar e involved with t he private s e ct or here are in crea singly co n c er ned wi th c er tain tr ends t hat appear
to be developi ng.

There seems t o b e a n erosi on of volunt e e ri sm, an increasing

tendency to transfer to government responsibilities which b efore have been
met by volunt ary, p r i va t e effort.

And the r e app e a r s also t o be a tendency to

incre asingly co n s t ra i n the priva t e s ector , impo s i ng mor e r e s tricti on s and
bu r eaucrat i c re gula ti on s wh ich detr act from the cent r a l purposes and s igni f i cant cont r i b ut ions of privat e philanthropy.

The most r ec ent exampl e of this

is the Tax Reform Act of 1969, the impl i cati ons of whi ch are not y et clear,
but whi ch have significance for Foundations such as I represent and for all
private giving.
All who fee l de eply, as I do, about volunt e erism and p r i vat e phi l anthropy mus t
be con cerned and take pos i t i ve , f orceful act ion to s ee t hat privat e agenc ies

�4
continue to be vital forces , meeti ng priority needs of people in communit ies
so that these agenc ies continue to warrant c it izen confidence and support .

II I
To this end , each of you who has an offic ial r esponsib ility- -as an off icer ,
as a trustee or board member or

co~ittee

member , as a staff member , or as a

volunteer- -with DCS or any constituent agency , has been accorded by the community the responsibil ity and author ity to provide leadership for all of us
i n fulfil l ing the go al s an d potent ial of Uni t ed Fund giving .

This is a de-

mandi ng ass ignment , sometime s thankless , but in t he larger sense r eward i ng
and fulfi l l ing .
You k now better t han I t he processes r equ i si t e to s uccess i n t he goals of
united giving and United Community Services , but permit me two observations .
My first observation relate s to the tough , complex business of sett i ng
priorit i e s.

I n each agency it is abso lutely ne cess ary , in a systemat i c and

compr ehe ns i ve way , to take a hard l ook at programs .

The questions to b e asked

and answered a re not easy , i nc l ud ing s uch perplexi ng issues as who i s be ing
served, to what ends , how wel l , an d what may be alternatives, both in my
agency or elsewhere in UCS .

The business of setting priorit ies is hard to

do , for emotions run de ep .

Success i n best ser v i ng the community r equires

selfle s sne s s ; statesma ns hi p in community ser v i c e s , if y ou please ; a conscious
effort to avo id confusing ends with means ; and a concern for the whole rath e r
than a preoccupation with l e s s e r self-centered irterests .
I am sure you share my exc itement at the announcement this evening by
Mrs . Jenney of the YwCA and Mr . Sundberg of the YMCA regard ing the plans of

�,

5
thes e two organizat ions t o con sider merging their progr ams , r e s ource s, and
future.

Thi s deci si on I am sure has been r eached only after the most thorough

a nd soul -s ear chi ng a nal ys is and i s b as ed upon a co nv i ction by the e nl i ghtened
l eadership of these two org anizations that t he inter ests of t he total commu ni t y
can be b e s t ser ved in thi s way.

I co ng rat ul a te th em on t his st at esmanl i k e

a cti on and wi sh th em su c c es s i n thi s e f f or t .
In addition to prior ity sett ing wi t hi n each a gency , the United Community
Servic e s has t hi s r e s ponsibility i n th e per sp e ctive of t h e l ar g er communi ty.
The setting of pri or ities requi res difficult dec i sions and involves some r isks.
I t' s much easi e r t o comp lete a pri orit y of needs st udy t ha n to i mpleme nt t h e
r e commen dati on s r e s ult i ng therefrom .

I am sure you a re fo l lowing with int er e s t

t h e co ur ageous effor t s in Detro i t to r edire ct en erg ie s a nd r eall ocat e r es ources to me e t t he h i gh e s t p rior ity ne e ds of the Detroit community .

The

Michi gan Unit ed Fund j ust now is in th e middl e of a se lf- s t udy e f f ort , co ncerning itsel f with t he s it uat ion today and t he r equi r eme nt s for suc cess in
t he f ut ur e .

I n thi s ve i n I comme nd t o you f or y ou r t ho ug ht f ul co n s i de rat i on

t he s t a t eme nt s in the Annual Report s of t he President a nd t he Division Chairmen
of our UCS.
I am convinced that our community wi ll expand th e ir support of ou r United
Commu nity Se rvi ces (1) as the community un der s t and s the needs of t h e community
and t h e r eali s t i c plans of UCS to meet those need s and (2) as the community has
growi ng confi dence that ea ch do l l ar i s sh epherded careful ly and wi s ely sp ent .
Earl ier I made refer en ce t o t he priva t e sec t or in prov iding l eaders h i p t o
the pub l ic s ec t or in program i nnova tions to meet huma n needs .

I would submit

t h at the private sector in l ike fa sh i on can show th e way in the ar ea s of

�6
priority setting and accountability as well.

Perhaps the successful experience

of UCS and its constituent agencies in this difficult process can be transferrable to our public institutions.
My second observation relates to the challenge of keeping UCS truly united.
United effort is particularly trying in times of stress--on budgets, on
emotions, on traditions.

It's easy to be united when every answer can be

yes; it's much more difficult to work together when resources are limited
in relation to budget requests and program aspirations.
United Community Services is probably the best, certainly the most durable,
example of joint effort in our community.

Too seldom are we able to put

aside arbitrary political boundaries and provincial interests to work together to common ends.

We need more of this in our community, in every phase

of our social, economic, and political life.

Perhaps UCS again, as it con-

tinues to be successful in welding community energies to serve common goals,
can chart the way for further cooperative undertakings in the Greater Battle
Creek Area to the mutual benefit of all.

IV
I was delighted to see the New Year's Day editorial in the Enquirer and News.
Those who read it will recall the statement entitled, "Our Town Needs an
Epidemic of Wellness.,r

In this statement the editor reminded us of the tre-

mendous resources and assets we have in our local community, what a great place
in fact in which to live.

Too often these days we somehow seem to be pre-

occupied and overly conscious of the negative influences and we need to look
at the plus side of the ledger to keep proper perspective.

�7
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�</text>
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                    <text>, I· -

Remarks prepared by Russell G. Mawby, President, W. K. Kellogg
Foundation, for the Opening Session of the XORDFOOD 70 Seminar,
University of Helsinki, November 30, 1970.
Mr. Chairman, Rector Kivinen, Distinguished Guests, Ladies and Gentlemen:

It is a privilege for the W. K. Kellogg Foundation to participate
in tnis opening session of the NORDFOOD 70 Seminar.

In addition to being

the opening of this international professional meeting concerned with
food science and technology, this occasion mar ks a significant juncture
for the University, the Institute, and the Foundation.

I express our

congratulations to the Government of Finland, the University of Helsinki,
the Faculty of Agriculture and Forestry, the Institute of Food Chemistry
and Technology, and the food industry of Finland whose dreams, ambitions,
and efforts are represented in this event.
My only regret on this occasion is that I am not with you personally.

At t he time Rector Kivinen, Professor Roine, and Dr. Koivistoinen discussed
plans for this seminar when we were together here last April, it was my
intention to be with you today.
made t hat impossible.

Subsequent developments, however, have

LU3t Mu.y, the Pre tJident of our Foundation r eoigned

for health reasons and I was elected to that position.

On September 1,

Dr. Emory Morris retired as our chief executive officer after 37 years
with the Foundation and I assumed his administrative responsibilities.
Since the Annual Meetin5 of our Foundation and its Board of Trustees is
in early December, it is impossible for me to be away at this time.
In this circumstance, nothing could be more appropriate than for the
Foundation to be represented on this occasion by Professor Robert S.
Harr i s .

Dr. Harris has been a valued friend and a colleague of the

�-2-

Foundation for more than 30 years.

With his international reputation

i n this fielQ and his intimate involvement with the Institute of Food
Chemistry and Technology as a consultant during the developmental years,
Dr. Harr i s is an ideal spokesman in this instance and I am grateful to
him for assuming this responsibility.
Our Foundation's relationships in Finland go back nearly a decade.

I:

I

The Foundation Fellowship Program in Finland was initiated in 1963 and
s ince then, 36 outstanding young professionals in fields of specialization
related to agriculture and forestry have stUdied in the United States.

"

Without exception, the individuals selected by the National Research
Council of Agriculture and Forestry for this opportunity have been
exceptionally well qualified.

Universities have been anxious to accept

them for graduate study and have been complimentary of their performance.
It is our observation that these Fellows have benefited from this experience
a~id

are fulfilling professional positions in'various institutions and

organizations here.
When I joined the Foundation staff in 1965, Dr. Glenwood L. Creech
discussed with me a proposal which had been submitted by the National
Research Council on behalf of the University and the Faculty of Agriculture
and Forestry.

This proposal was signed by four men then unknown to me

but whom I now regard as professional colleagues and valued personal
friends:

Professors Vartiovaara, Roine, Antila, and Niinivaara.

This

was a thoughtfully prepared plan for development of a program of instruction
and research in food uc Lcnc o and technol.ogy.

'l'his request for f'Lnunc Le.L

assistance by the Foundation in this important undertaking was approved
by our Board of Trustees and one of my first official acts with the

�3
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                    <text>Commencement Address by
Dr. Russell G. Mawby
President, W. K. Kellogg Foundation
at
Northern Michigan University
Marquette~ Michigan
December 19, 1981
OLD VALUES

ill~D

NEW EXPECTATIONS

Subtitled:
IIS a nta Claus and Mr. Slurpee versus PacMan ll
1.
I am deeply honored to be asked to address this 1981
graduating class.

I arrived on campus yesterday, and have

appreciated the opportunity to visit with students, parents,
and faculty.

One senses that Northern Michigan is a

university with a purpose, and that your reputation for
creative and effective programs is well deserved.

Thank

you for letting me be with you today.
To you who are graduating, I add my congratulations
to those already expressed.

For each of you, this is an

occasion long awaited, one of those instances in a person's
life when you can have both a sense of satisfaction in

�past aChievement) and a special excitement for the future.
I would add

\.

a word
\

of congratulations to all who have

contributed in making this day a reality.

I think first

of parents and families, and in some instances husbands or
wives and children who have sacrificed their personal
interests so you might study at Northern Michigan University.
And I think of all the people who are Northern Michigan,
those who have gone before -- establishing, building, and
sustaining this institution; and those who currently carry
forward their work -- members of the University Board of
Control, faculty, officers and staff, alumni, and friends.
I approach my assignment this morning knowing not one
person came here for the primary purpose of hearing the
Commencement address.

If we are quite honest, each of you

has a much more personal -- and more important -- reason
for being here.

So my remarks will be brief and focused

on the topic of "Old Values and New Expectations;" subtitled:
"Santa Claus and Mr. Slurpee versus PacMan.
subtitle later.
2

II

More on that

�II.
I should first mention that the Foundation which I
rep r

e n t has for some 50 years seen education as a primary

focus for how it might help individuals, institutions, and
communities create better lives and a better society
much as you have seen a college education as the avenue to
personal growth and success.

Today, the Foundation's

programming efforts are within the broad fields of health,
education, and agriculture, and extend to four continents.
But the Kellogg Foundation began its programming
right here in Michigan in 1930, and the Foundation has
maintained a special commitment to the needs of our state
and citizens.

That commitment has included support for a

number of programs in the Upper Peninsula, going back
nearly 50 years.

Recently we have provided funds to

improve diagnostic health care services or to est - l i s h
intensive care and burn care units at hospitals all across

3

�the Upper Peninsula, from Iron Mountain to Sault Sainte
Marie, and from Escanaba to here in Marquette at St.
Mary's and St. Luke's hospitals, and Marquette Medical
Center.
Small public libraries, as well as college and university
libraries, have received financial support to expand
availability of books to both citizens and students in the
Upper Peninsula through a national, computerized library
network.

Such Kellogg grants have gone to Northern Michigan

University, as well as Lake Superior State College, Michi g an
Tech University, and county libraries in such areas as
Crystal Falls, Escanaba, Gladstone, Houghton, Manistee,
and Ontonagon.

Most recently, our Foundation provided

over $1.5 million to the Upper Peninsula Health Education
Corporation, based here in Marquette, in a program to
improve the availability of medical care In the Upper
Peninsula.

Robert Glenn, Northern Michigan University's

provost, is chairman of this non-profit Corporation's

4

�board of directors.

He summarized the importance of the

Corporation's family practice medical residency program
when he noted recently: "The Corporation believes that by
training young physicians in the Upper Peninsula, we can
inevitably convince them that to practice medicine in the
Upper Peninsula is a good investment of both their personal
lives and their professional careers."

And, of course,

the bottom line is that the Upper Peninsula needs more
doctors.
All of these efforts supported by the Kellogg Foundation,
totaling some $3 million in grants in the Upper Peninsula,
are, then, focused on better availability and use of
knowledge to solve human problems -- for the reality is
that as a society we know much more than we have been able
to effectively use for human advancement.
End of sales pitch for the Kellogg Foundation and the
role of private philanthropy in addressing society's
needs!

5

�III.
As you graduate and move on either in your chosen
career or to further study, our society is confronted with
several large, value laden problems.

On one hand, how to

deal with America's faltering social and economic system.
On the other, how to respond rationally and responsibly to
unparalleled technological change and the ever growing
demands of a hungry and troubled world.
Your task of facing these challenges has been complicated
by errors of omission or fuzzy thinking by those who chart
our nation's course.

As Norman Podhoretz, editor of

Commentary magazine, has observed, only now, as a nation,
are we reawakening to the fact that social and economic
progress in this country are immutably tied together -- as
much as generation is linked to succeeding generation.

As

a nation, we Americans in the past 20 years have simultaneously
forgotten how far we've come, while being unrealistic
about how fast we can go in the future.

6

We have chosen to

�forget that in 1949, more than 15 percent of American
households had incomes of less than $3,000 in today's dollars.
By the late 1970s, the figure was only three percent.
While fewer Americans are truly poor today, more and more
people are becoming more and more affluent.

Right after

the second World War, fewer than 15 percent of American
households had incomes of $15,000, in today's dollars.

By

the late 70s, more than one-half enjoyed such an income.
The reality for all of us -- and especially members
of this graduating class -- is that such a rate of progress
in the years ahead will be difficult -- some would say
impossible.

You face a different world.

You grew up in an age when economic progress seemed
automatic.

Yet you are maturing in an era characterized

by rapid inflation and negligible economic growth.
You were born at a time when America's eminence was
unquestioned.

Yet you are maturing ln an era when economic

and political leaders increasingly are distributed among a

7

�growing number of nations, and at a time when .\merica's
leadership is increasingly questioned.
You grew up in an age of freer lifestyles.

Yet you

are maturing in an era marked by confusion and uncertainty
over the degree of government involvement in your daily
lives.
In the words of French philosopher Paul Valery, "The
trouble with our times is that the future is not what it
used to be."
How and indeed whether you

today's young adults --

can respond to tomorrow's uncertainties and challenges is
not clear.

For to be blunt, I see you as part of a generation

of which too little has been asked, and too little expected.
We have been wrong to tell you, constantly, that you
should be grateful for what you get, and yet have not
offered you the opportunity to give in return.
And we have failed to sufficiently emphasize to you
the rock bottom realities of the American social and

8

�economic system, a system in which we all must live, and
hopefully prosper.
Perhaps Michael Nov ak, in his essay "The American
Vision", summarizes those realities the best:

"The (American economic and social) system does
not guarantee success.

It does guarantee opportunity.

It multiplies occasions for luck and good fortune.
It is an open, porous, highly mobile system.

Downward

mobility is as characteristic of it as upward mobility ....
"In one sense our culture is committed to equality;
in another it is committed to inequality.

It holds

that equal work should receive equal pay.

It also

holds that superior work should be rewarded with
superior pay.
to a just wage.

It holds that every worker is entitled
It also holds that some persons of

9

�rare talent (or rare value t in whatever marketable
way) may receive rewards not so much commensurate
with their work as with their gift and its desirability.1I

What Novak is saying is that America was founded on
the principle that performance should be linked with
rewards; and that the marketplace should prevail.
Now, right here in Michigan t we are experiencing the
negative results of our society's move away from a clear
understanding and communication of this relationship
between social and economic progress in American society -and of the relationship between hard work and rewards
based upon performance, to human advancement and progress.
Your generation's ability to create a better future
for Michigan and all of America will

t

in my view, not be

determined by the elegance of your rhetoric; but by the
tangible consequences of your hard work; your understanding
of the economic, social, and political framework of this

10

�nation; and on your reconciling old values with new expectations
and needs.

IV.
We are on the eve of a technological revolution that
will find each of you -- as David Rockefeller of Chase
Manhattan Bank has noted -- thrown into a totally new
world; a world demanding both technical specialization and
broad gauged social awareness, and social values.

In a

span of just a few years ...

*	

Most of you will have computer terminals in your
homes.

*	

Many of you will be employed in regional work centers.
Some of you will have portable offices.

*	

Our nation will be challenged by growing demands for
economic support from third-world, underdeveloped
nations.

11

�*	

You will face complex, difficult decisions regarding
allocation and use of critical natural resources -for example, use of water from the Great Lakes.

*	

You will find routine, dangerous, and undesirable
work taken over by automation.

*	

And, most of you will likely have to attend school
several times -- or continuously -- during your
careers to become totally retrained as technologies
emerge.

"Intellectual obsolescence" will be a hard

reality in all phases of life.

In one respect, it will almost be as if the university
diplomas you receive today are written in "disappearing
ink."

For their value may lessen, or disappear, if you do

not keep the knowledge and skills they represent current
and uptodate through an indelible and lifelong commitment
to continuing education.

12

�Each of you should be particularly conscious that
while we as a nation are committed to equal opportunity,
in the course of life special benefit, advantage, or
privilege does accrue to some of us.
You, as 1981 graduates of Northern Michigan University,
are a privileged group -- privileged in several ways.
First, you are graduates of a distinguished university
which has a special record and tradition of service within
our state.
As Harold Enarson, president of a great but herewith
unidentified university to the southeast of us, has so
often and eloquently noted, university graduates must
assume a special responsibility for the future of their
alma mater.

For all of you, that means Northern Michigan

University should always be of special importance in your
lives.

It has shaped you in ways you do not now and may

never fully understand.

It has tested your intellect and

your perseverance, introduced you to the richness of

13

�campus life, and developed potentials you did not know you
had.

It has helped you develop your job skills, focused

your ambitions, and opened your eyes to the world beyond
Michigan.

It has taught you to cope, and it has helped

you to succeed.

Never forget -- this University has

contributed immeasurably to you and to the health and
welfare and prosperity of the Upper Peninsula, Michigan,
and the nation.

Never forget -- it is the glory of this

University that it belongs to everyone and to no one.
And, never forget, you must care about its future.

All

who treasure this University need ' you as strong fresh
allies in the cause of quality education.
Second, your education has been heavily subsidized by
the people of Michigan and the United States.

While you

have paid a high price in terms of time, energy, and
dollars, nonetheless, the education which you have received
has required support far beyond the fees you paid.

These

funds have come from public sources, through tax monies

14

�and private benefactors, including alumni, individuals,
foundations, and corporations.

In a sense, then, all of

us who are the beneficiaries of higher education should
impose upon ourselves a lifelong indenture to repay the
priviledge bestowed and to insure similar opportunity for
those who will follow.

V.
So much for comments about "Old Values and New
Expectations."

Well, almost.

Perhaps a word of explanation

is needed about my speech subtitle: "Santa Claus and Mr.
Slurpee versus PacMan."
Several days ago, I stopped in our local Seven-Eleven
grocery store.

Frankly, I am 'slightly addicted to that

icy, drink-like concoction known as a Root Beer slurpee.
Don't laugh; itls a truly fearsome addiction!

As usual,

the store featured a crowd of 8 or 10 youngsters surrounding
the new PacMan computer game machine.

The store rebounded

with the sound of the starship battle underway on the

t

15

�videoscreen, replete with exploding laser bombs and disintegrating planets; and augmented by loud, real live
teenage razzing of the youngster at the game's controls.
I asked the store clerk: "You must make quite a bit
off that machine.

II

He responded: "Yeah, especially when

the kids are off for the holidays.
day in quarters.

I!

We get about $300 a

The clerk then paused, and added:

"That's a problem too, though.

Parents have to come in

and drag their kids home."
Yes, as we all know, there are economic tradeoffs -particularly at the Holiday Season; and between old values
of family and home, and the siren song of new technology
in many forms; and tradeoffs certainly not just for teenagers.
Santa Claus and Mr. Slurpee versus PacMan.

A superficial

problem that is yet symptomatic of all sorts of far reaching
social and economic changes and challenges.

As university

graduates, it will be your responsibility to recognize and

�reconcile such small and large contradictions of life, and
the more profound problems and choices they often represent.
Remember that while all women and men have a birthright
of equal opportunity, their individual ability, hard work,
and performance must determine their rewards -- and assuredly
will determine the future of our society.
May good fortune be your fortune . . . I wish you
Godspeed.

17•

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SU~ 1 H LRY

-

Re ru a r k s of Ru ssel l ' G.

Ha\-lby, P r esident, Kell o gg Foun dation

On Centur y III f or 4-H
April 27,

1976 - Nation a l

4 -H Conference

"old t L m e r s " we st a nd on the threshol d b e t we e n l at e adol e sc ence
and earl y seni lity.

As

{i

~1

r e mem b e r ,.]hen we ,V' er e d eb a t i g 0 v e r v h e th e r a r not a 4 - II ' ere a u 1 d
usc a bo x mix to make a cak e; if you d id wor k but d idn't sho w it at
"	 th e f air did it cou nt a s co mpl e t e; did H e c o u n t a s "m embers" th o s e
who were in the TV electrical club.
I a ls o reme mb e r wh e n a group of ren eg ad~ s - - so me of us are still
al i v e a n ci act L '~e- - - tIH . ugh t r a d i c ;: 1 ...... t h o a g 1:1 t s , 1 i k e t h e n e (&gt; d f o r
professio n al status fo r 4-H, th e p e e d to review th e 4-H sub co mmitte e structure and role, lt~e items bu d g eted for 4-H, a merger
of the Nat io n al 4-H Found atio n a n d th e National 4-H S rvic e
Commi tte e, r e g u La r nat ionJ- 1 meetings of ll -H st ate , l~a d e r s , profe s sio nal tr ainin g for youth work.
You've made a l l of this and
mor e happ en.
4-H today is bi gger and b etter than ev er before.
",

I've read th e Century III preliminary draft and \Vas impressed.
It
is a great st atement, compr ehensive, ch allenging and stimul ating.
I p articul arly noted e mph as i s on volunt e er, professional c ar e er
opportun i ties, ma n a g cjn e n t; and d c v e I.o me n t r e s o v.r c e s .
•

-

rom the
I do have so me reaction s
heart \Vhich I would lik e to sh are

C E;~

t t.	

y

f

of
t

..,

my

/

1.
Focus on people in dealing with proble ms,
purpos e, and program -- not on institutious~

J

I

2
.
Be practical, pragmatic, shirtsl eev e and
7' g r a s s r o o t s fo r this is the genius of 4-H and
\V e must ke ep th at quali ty.
Use the v er y best
of wh a t \V e know in the beh av io ral sc ienc es,
but be c autiou s because b ehavior al s c i e n c e
al so tends to prod uc c p o f t nes s ; fuz zin e ss, and
fadis m.
Ma k e su re we us e co mmo n s en s ~ an d
Kce ~ 4 -H simplc,
make a r eal application.
dir ect and s in cere and avoid j argon and
acade mi c superfic i alis rn.

r

(
II

\

�O
n C
ent
u
r
yI
I
I for 4
"

3
"
'
: D
raw o
nt
h
e t
o
t
a
l res
o
u
rces o
ft
h
eU
n
iver
s
i
t
y
.
I am o
ft
e
n a
s
k
ed w
h
a
ti
su
n
i
q
ue a
bout 4
", an
dm
y
a
nsw
e
ri
st
h
at the rea
ld
is
t
in
cti
o
n and uni
q
u
e
c
hara
c
t
erst
i
cof 4
" is t
h
a
ti
tis a par
to
ft
h
e
v
er
s
i
ty
. 4
H c
a
n i
neff
e
c
tp
r
o
v
i
d
e a gr
e
a
tl
a
bUni
o
r
at
o
r
yfor v
ol
u
n
ta
r
y e
d
ucat
i
o
n
a
lp
r
og
ram
s
. Too
o
ften
, 4
-H has suffere
d fr
o
ma s
e
l
fi m
posed second
s
t
a
"
'h
'
rs• We
e
an and m
u
st use~ urces 0 f f1
~- clas
t e h
um
an
i
t
i
e
san
d ar
t
s
, the s
o
c
i
a
ls
c
i
e
n
ces, t
h
e ~
b
usiness m
a
n
ag
em
ent an
dm
an
yo
t
he
r fa
cets o
ft
h
e
)
t
o
ta
lu
n
i
versity t
ostreng
t
h
en t
h
e 4-H prog
r
am and
g
i
v
e it p
r
ofessi
o
na
l st
a
t
u
s
.
4
. 4
H gr
e
w t
om
eet c
e
r
t
ain n
eeds o
ft
h
e so
c
i
al
c
i
rc
ums
t
ances of t
h
eti m
e wh
e
ni
t
wa
s fo
unde
d, a
n
d
i
t
h
as c
ontinued an
d mus
tco
ntinue t
om
eet t h
e
s
p
e
cia
lne
eds o
fy
o
u
ng pe
o
ple. L
e
tm
e n
am
ea f
e
w
:
A
.
li

B
.

~

l
a
t
i
o
ns
h
ip
s-t
h
en
e
e
d to lea
r
n to
Hum
an re
w
i
th o
ne ano
t
h
e
r.

Emphas
i
so
n wo
r
k
a
n
dc
o
n
s
t
r
u
c
t
i
v
e
.

d
o
i
n
g s
om
e
t
h
i
ng u
s
e
f
u
l

C
. The c
o
n
c
e
r
nw
it
heconom
ic i
l
l
i
t
e
r
ac
y-so
t
h
a
te
v
e
r
y
one u
n
der
s
t
a
n
ds t
h
at t
h
e
r
e is n
os
u
c
h
t
h
i
n
gas a free l
u
n
c
h
. F
r
om an e
d
u
c
a
t
i
ona
l
p
o
i
n
to
fv
i
e
w i
tis v
i
t
a
lt
h
a
tw
e c
r
e
a
t
e aw
a
ren
e
s
s and u
n
ders
t
a
n
d
i
n
go
ft
h
efa
c
tt
h
at o
u
r
n
a
t
i
o
n
'
sv
e
r
y s
u
r
v
i
v
a
ld
e
pe
n
ds o
nc
o
n
t
i
nue
d
empha
s
i
s on p
r
i
v
a
t
ei
n
i
t
i
a
t
ive and p
ers
o
n
a
l
c
omm
i
tme
n
tt
ot
h
ef
r
e
ee
n
t
e
r
p
r
i
s
esy
stem
.
D
. Empha
s
is o
nt
h
ef
am
i
l
yas a b
as
i
cs
o
c
i
a
l/
/
in
s
t
i
t
u
t
i
o
n
.

1
(0

E
. Emp11asis 0n hea1th 7- .w
e kn
o\-J tha
tw
e a1
1
c
a
tt
o
omu
ch
, sm
o
k
e to
om
u
c
h
, d
r
i
n
k too m
uch
a
n
d sit t
o
om
uch. The
r
e i
s
'no1t]ay t
o"
l
eg
i
s
l
a
t
e
"
hea
l
t
h
. Na
t
i
o
n
a
lhee
l
t
hins
u
ran
ce ' ~ a
m
ake
l
t
hc
a
r
e m
or
erea
di
l
ya
vai
l
a
b
l
e bu
ti
t
w
i
l
l
hea
n
o
t ma
ke peopl
ehealt
h
y
. T
ha
t ha
s to com
et
h
r
o
u
g
h
pe
r
sonal action a
n
dr
e
s
p
o
nse
.

�oi
i Cent
:
ury J
.
I1
. for 4
-H

3
;

Three addi
t
io
na
l cha
l
le
ng
e
s com
e to m
e which are perhap
s in
heren
ti
n
the st
a
t
em
e
n
t bu
t wh
i
ch n
eed to be emph
asized
.

/
f
'
.

Let m
e refer to th
e, M
ichigan St
a
t
eI
t- H C
l
ub
nNo. 1 whIch sta
t
e
d tha
to
n
e of the pu
rp
oses
Bullet i
of 4-H \o
Jas to s
trengt1Jen the scha01s at t
h
eir \0
7
eake
st
point. The
r
e i
sno question but th
at our publi
csch
o
o
l
s
y
stemis f
a
i
l
i
n
g at m
any p
oi
n
ts.
Wh
en a sta
t
e supert of s
c
h
ools says t
h
at w
e s
h
o
u
ldn'
t
expect high
intenden
s
c
h
o
o
l graduates to be able to r
e
ad an
dw
r
it
eaf
t
e
r
tw
elve years i
ns
c
h
o
ol w
e a
r
c i
nt
r
o
u
ble
. S
om
e e
duc
ato
r
s
seem t
oh
ave l
o
s
ttheir comm
on sense
, so w
e mu
st kee
p
common s
e
nse i
nt
h
e 4
-H p
r
og
ram

&amp;
'

t!lJ. Society

I

.~

i
l
l
US t d
0 s
a
m
et hing ab0 ut the proI
o
nged
ad
o
lescenc
e i~ o s e d o
nt
h
eyoung. 4
-H needs t
o
p
r
o
v
i
de count
e
r in
f
l
u
e
n
c
es t
h
a
t he
l
py
o
u
nE p
e
o
ple,
wh
o are m
aturing a
ta m
u
c
h y
o
unger ag
e tha
ne
v
e
r
b
e
f
ore
, to o
ver
c
om
e the pres
e
n
t d
e
l
a
yi
nt a i ~ g
a
n ad
u
l
tr
o
l
ei
ns
o
c
i
e
t
y
.

~ ~d
'
He mus
tcom
e t
ot
h
e p
o
i
n
t
c
ha
n
g
i
ng o
u
rl
a
b
o
r
.
~
Iaw h
ieh keeps
k
i
ds f
r
o
mHOrkin f
o
rp
ay
.
o
f

g

"7

1¥

U
-

y&lt;=J-

l
r
a
l
}e
n
-g
e
- of""=
:GsF
IEH
ry I
f is re
c
ommi
t
me
nt t
oo
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r founding pr
.LncLpLes
a
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.
.a
-x
e
.=
-a
.
f
.'L
rm
a
t
io
n of t
h
ei
n
d
i
vidual. For i
fw
e d
o this, He a
.n

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f
li
n
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da ~

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ev
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~

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�</text>
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                    <text>November 6, 1980
An ad aptation of this speech was
given at the closing banquet of the
National 4-H Agents Conference in
Detroit, Michigan

�SmWARY -

Re ma r k s

of Russell' G.

HaHby, President, Kello g g Foundation

On Centur y III for

27,

April

1976 - National 4-H Conference

As "old timers" w e stand on the
and early s enility.
I

4-H

threshold between late adolesc ence

remember when we were debatin g over wheth er or not a 4-H'er c ould
a box mi x to make a cake; if you did work but didn't show i t at
fair did it count as compl e te; did He count a s "members" th o se
were in the TV electrical club.

I . a 1 s 0 rem em b e r 'Yl h en a g r 0 u p 0 f r en e g ad
e s - - S 0 Q e 0 f usa r e s t i l l
"
alive and acti ~e -'-- t h o u g h t r a d L c c Lj t h o u g h t s , Lf.k e t h e n pod fo r
professiona~/s'tatus for 4-H, the n eed to review the 4-H subcoml.;~ttee/structure and role, ;!-il;e item s bud geted for ~,;-H, a merger
of the Nation al 4-H Foundation and the National 4-H S.efrvice
Committee, re gular national "me etings of 4-H state /l~a d e r s , prof e s s ion a 1 t r a in i n g for yo'u t h \-70 r k .
You 'v e mad e a 11 0 f t his and
more happen.
4-H today is bigger and better than ever before.
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I've read the Century III preliminary draft and was i mpressed.
It
is a great statement, comprehensive, ch allenging a n d sti mulating.
I particularly noted emph asis on volunt eer, profession a l c ar eer
o p p o r	 tuni tie s , man a g e me n t~and d eve 10 i;men t re so'. r c e s .
_ O v~" ~ ~ cA.
f) rf &lt;-C
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I do have some reactions
rom the t p of my head and bottom of my
heart which I wo u Ld 11..' k!._ to share wi t ·h you as~butrt

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Focus on people in dealing with problems,
purpose, and program -- not on institutions,...

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Be practical, pragma tic, shirtsleeve and
7'grassroots for this is the genius of 4-H and
we must keep that quality.
Use the very best

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also tends to produc e ~ o ftn~~ " fuzzin ess, and
fadism.
Make sure we us e~comnon sense and
make a real application,
Keep 4-H simple,
direct and sincere and avoid jargon and
academic superficialism.
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D
r
aw o
n t
h
et
o
t
a
lr
e
s
o
u
r
c
e
so
ft
h
eU
n
i
v
e
r
s
i
t
y
.
I am o
f
t
en a
s
k
ed \.,Th
a
t is
u
n
iq
u
e abo
u
t 4-H
, a
n
d lily
a
n
sw
e
ri
st
h
a
tt
h
er
e
a
ld
i
s
t
i
n
c
t
i
o
na
n
du
n
i
q
u
e
c
h
a
r
a
c
t
e
r
s
t
i
co
f4
-H i
st
h
a
ti
ti~ a p
a
r
to
ft
h
e
U
n
i
v
e
r
s
i
t
y
. 4
-H c
a
ni
ne
f
f
e
c
tp
r
o
v
i
d
ea g
r
e
a
tl
a
b
o
r
a
t
o
r
yf
o
rv
o
l
u
n
t
a
r
ye
d
u
c
a
t
i
o
n
2
1p
r
og
ram
s
. T
o
o
o
f
t
e
n
,4
-H h
a
ss
u
f
f
e
r
e
df
r
om a s
e
l
fim
p
o
s
e
ds
e
c
o
n
d
cla~-t-cr t:'rr's.
H
e c
a
na
n
dm
u
st u
s
e~ u r c
e
so
f fJ
.
-A
i
t~ huma
n
it
i
c
s
a
n
d
a
r
ts, t
h
es
o
c
ia1 sc
i
en
e
es
,t
h
e ~....
bl
!
.
sin~ s
sm
ana
gement
a
n
dm
a
ny at
h
e
r fa
c
ets 0 f t
h
e
)
t
o
t
a
l
u
n
i
v
e
r
s
i
t
y
t
o
s
t
r
e
n
g
t
h
e
n
t
h
e
4
H
p
r
o
g
r
a
m
a
n
d
yry~
g
i
v
ei
t
p
r
o
fess
i
o
n
a
ls
t
a
t
u
s
.
-Y

~~ .

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4
-H grew t
om
e
e
t c
e
r
t
a
i
nn
e
e
d
so
ft
h
es
o
c
i
a
l
c
i
r
c
um
s
t
a
n
ce
so
ft
h
et
im
ew
h
e
n i
t
w
a
s f
o
u
n
d
e
d
,a
n
d
i
th
a
sc
o
n
t
i
n
u
e
da
n
dm
u
s
t c
o
n
t
i
n
u
et
om
e
e
t t
h
e
s
p
e
c
i
a
ln
e
e
d
so
fy
o
u
n
gp
e
o
p
l
e
. L
e
tm
e n
am
ea f
ew
:

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H
uw
a
n r
e
l
a
t
i
o
n
s
h
i
p
s-t
h
en
e
e
dt
ol
e
a
r
nt
o

l
i
v
ew
i
t
h o
n
ea
n
o
t
h
e
r
.
B• Ei
l
l
Ph
a
sis
o
n'
'
1
0
rk
a
n
dc
o
n
s
t
r
u
c
t
i
v
e
.

d
oi
n
g
s
a
m
e
thing
u
s
efu1

C
. T
h
e c
o
n
c
e
r
nw
i
t
h e
c
o
n
om
i
c il~iteracy -s
o
t
h
a
te
v
e
r
y
o
n
eu
n
d
e
r
s
t
a
n
d
st
h
a
tt
h
e
r
ei
sn
o s
u
c
h
t
h
i
n
ga
sa f
r
e
el
u
n
c
h
. F
r
om a
ne
d
u
c
a
t
i
o
n
a
l
p
o
i
n
to
fv
i
ew i
ti
sv
i
i
a
lt
h
a
tw
e c
r
e
a
t
e aw
a
r
e
­
	
n
e
s
sa
n
du
n
d
e
r
s
t
a
n
d
i
n
go
f t
h
ef
a
c
tt
h
a
to
u
r
	
n
a
t
i
o
n
'
sv
e
r
ys
u
r
v
i
v
a
J
.d
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p
e
n
d
so
nc
o
n
t
i
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e
d
em
p
h
a
s
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so
np
r
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n
dp
e
r
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o
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i
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n
tt
ot
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r
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n
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p
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s
t
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o
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h
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s.na v
Iay t
o
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a
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a
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l h
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n
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c
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-m~y m
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l
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a
k
e p
e
o
p
l
eh
e
a
l
t
h
y
. T
h
a
t h
a
st
oc
om
et
h
r
o
u
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p
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r
s
o
n
a
la
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p
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T
h
ree add
.
itLonaI chaL
lenges com
e to m
e which a
r
ep
e
rh
a
p
si
n
here
nt in
t
h
e sta
t
em
e
n
t but w
h
i
c
h need to he cm
vhasi
z
ed.

.
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e
tm
e re
f
e
r to t
h
e ic i ~ iJ. n S
tat
eI
I
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u
b
B
u
l
let
i
nNo. 1 whLch s
t
a
t
e
d tha
to
ne o
f the p
u
r
p
oses
o
f 4-H \0
]&lt;3 S to s
tren
gtIJ
e
.
n
t
he sch0 a1s
a
tt
h
eir \-1eakest
point
. The
r
e is no q
u
e
s
ti
o
nbut t
h
a
to
u
r puh
Jic s
c
h
o
o
l
s
y
stem i
sfa
i
l
i
ng a
tm
any p
o
i
n
ts
. Whe
na s
t
a
t
e s
u
p
e
r
i
n
t
e
nd
e
nt of s
c
hoo
Js sa
ys t
h
a
t w
es
h
o
u
l
d
n
'
t exp
e
ct h
igh
s
c
h
oo
l gr
a
d
u
a
t
e
s to b
ea
b
l
e to rea
d and w
ri t
ea
f
t
e
r
tw
e
l
ve y
ea
r
s in sc
h
o
ol w
ea
r
e in tr
o
ub
le
. Som
e educat
o
r
s
seem t
ohave l
o
s
tthei
rcorumon s
e
n
se. so we m
u
st keep
c
ommo
ns
e
n
s
e i
nt
h
e 4
-H p
r
o
g
r
a
m

s
:
	 Society

m
ust d
a s
a
m
ethine about the p
r
oI
o
n8ed
a
d
o
l
es
c
en
ce in
posed o
nt
h
ey
o
ung
. 4
-H ne
e
ds to
p
r
o
vi
d
ec
o
u
n
t
e
ri
n
f
l
u
e
n
ces t
h
a
th
e
l
p youn~ pe
op
l
e
.
who a
re m
at
u
r
i
n
gat a m
uc
hy
o
unger a
g
et
h
a
n eve
r
be
f
o
re
, to overcom
e the pre
s
e
nt del
a
y i
nt
a
k
i
r
-g
an a
du1t ra1
.e i
n
s
aciety.

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H
e mus
tcoue t
ot
h
ep
o
i
n
t of c
h
a
n
g
ing o
u
r la
b
o
r
1a\.J \'Jh
ic11 keeps kids f
r
om working for pay
.

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�•pee'" performance by the Michigan 4-H
, . NAE4-HA deleQatM we,.. truted to •

Regional Parformlng Am Troupe at the
conf....nce'. opening ....Ion .

35th NAE4-HA ANNUAL
CONFERENCE

Mawby Challenges NAE4-HA Delegates
At Closing Banquet
Getting back to basics and implement ing and
maintaining 4-H youth programs that focus on
people will help insure the 4-H program will
prosper in the next decade, said Russell G. Maw by, president of the W . K. Kellogg Foundation ,
during his closing address at the 1981 NAE4-H,6;
conference in Detroit .
"T oo often. educators get caught up in the
aura of the institution they work for and forget
that their primary goal ;1; to teach: ' Mawby Mid .
"4-H has always been a grassroots program . and
because of it the program will continue to successfully help young people learn."
Another of the program 's strengths , according
to Mawby . is that its members have a direct line
to Iand-grllnt university rll8OYfC88.
" The 'university connection' is what gives 4-H
an edge over similar youth programs:' Mawby
said. " By drawing on universities' resources, 4-H
has eccesa to the best minds in the country to
twllp program participants and staH learn and
solve problems ."
Despite 1M program's strengths, Mawby said
that 4·H workera too often suHer from a " seIfimposed second-class status ."
''Temporary setbacks, like budget reductions ,
are things that should be expected, not feared:'
Mawby explained. " One look at 4-H's track rs-

cord is enough proof that the program is worth·
while and must be continued. We need to communicate its importance and impact, not wIthdraw at the first signs of adversity. "
Mawby says that he has confidence that the 4H program will persevere and prosper if it continues to serve youths' basic needs.

November 1 - 5, 1981

Come to the Magic
World of 4-H Florida
by EhJine Shook

The Florida 4-H Agents Association will be
looking for you in Orlando come November 1·5.
"If 4-H can continue to concentrate on helping Thoea are the dates we'll be showing you ''The
young people develop strong human relatIon- Magic World of 4-H" as we host the 1981 NAE4ships lind an understanding of economics and HA Conference. The conference committee and
the work world , helping to keep the family unit all its members have been working diligently for
strong, promoting the Importance of good health two years to make the 1981 conference a TOTAL
and atrengthen ing our school systems at their lIUCC8S81 Since the goal of our conference is
weakest points, then It will become a vital part of professional improvemant , many educational experiences will be available including seminars
society," he explained.
which will spotlight updating , current issuea,
Mawby said that the 4-H program has the program maintenance, and professional expotential to have a lasting and marked eHect on cellence. Swap shops and several guest speakers
the youth population.
are also on the agenda. Of course, some fun
" Society seems to think that prolonging times are also being planned. A special night at
adolescence will make young people better able Sea World and a number of spouse/family tours
to cope with adulthood," he observed. are scheduled. We encourage you to come a few
" Adolescence shouldn't be a trying time for days before the conference. or stay a few days
youth , it should be a learning time. Through 4-H, later in order to enjoy the Sunshine State and its
kids have a chance to make decisions, face many attractions.
So st8rt NOW to save your pennies, and make
problems and set goals . Treating them like adutts
helps them grow up to ba more mature and re.. your plans to join the Florida 4-H Agents in experiencing "T he Magic World of 4-H."
sponsible."

-9-

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NAF·
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Mawby ToG
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E
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�</text>
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                    <text>October 3-4, 1 981
An adaptation of th i s speech was
given a t the 20th Anniversary
celebra tion and re-dedication of
Kettun en Center (corres . filed General
"Michigan 4-H Fou ndation ."

�s U ~1 M!:.RY

-

R e reark S

0

R u sse 11- G.

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On

H a \-l b y

t

Pre sid en t

Century I I I for

t

K e 11 C f; g F 0

a tic n

U 11 d

4-H

27, 1976 - National 4-H Conference

April

As "old timers" we stand on
and early senility.

the

threshold b e t w e e n

late adole scence

I remember wh en we were debatinB over wh ether or not a 4-H'er could
use a box mix to ma k e a ca ke; if you did work but didn't sho w i t at
the fair did i t count as co mpl ete; did we count as "me mbers" those
who were in the TV electrical club.

I	
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I also remember when a group of reneg ~d~s -- some of us are s t i l l
alive and. acti'le
····..::- t h o u g h t; z a d Lc c L .. t h o u g h r s , Ld k e the n e e d for
»:
pro f e s s ion a 1,/ st a t u s for 4 - H, the p e'e d t a r e vie \-7 the 4 - H sub c o mn I t t e e s t r u c t u r e and role, l i-ne i t ees budgeted for ~.-Ht a m e r g e r
of the Nation al 4-8 Foundation and the National 4-H S ~rvice
Committ ee, r e gula!" national meetings of Il-H state .l-f'ader s t professional training for yo~th work.
You've made all of this a nd
more happen.
4-H today is big ger and better than ever before.
j

I've read th e Century I I I preliminary draft and was impress ed.
It
is a great st atement, co mpreh e n sive, ch all en ging and sti sula ting.
I particularly n oted emph a si s on volunt eer, pro fession2~ . G ar e er
0 p p 0 r tun i tie S t i l l a n a g ~l E: II tan d d eve lo p :::e n t
r es o ', r c e s .
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Focus on people in dealing with problems,
purpose, and program -- not on Ln s t t t u t Lo n s j,

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. ~:;.-- ~; ~ "we must keep that qualit y.
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also tends to produce softne ss I fuzzin ess, and
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Hal~e sure we usc- co'w :lOn s en se and
make a real application.
Keep 4-H simple,
direct and sincere and avoid jar gon and
academic superficiali.s m.

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                <text>Philanthropy and society</text>
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                <text>Family foundations--Michigan</text>
              </elementText>
              <elementText elementTextId="452610">
                <text>W. K. Kellogg Foundation</text>
              </elementText>
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                <text>Charities</text>
              </elementText>
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                <text>Speeches, addresses, etc.</text>
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                <text>Youth</text>
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                <text>eng</text>
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              <elementText elementTextId="452615">
                <text>&lt;a href="http://rightsstatements.org/page/InC/1.0/?language=en"&gt;In Copyright&lt;/a&gt;</text>
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                <text>1981-10-03</text>
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                    <text>Notes from RGM's presentation,
"On the Move," for Battle Creek Area
Chamber of Commerce Eye Opener at
the Stou ffer Hotel, October 8, 1991

CD

-

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I

�CHAMBER OF COMMERCE

EYE OPENER BREAKFAST

SEPTEMBER 1
0
,1
991

GOOD

~I

I NOT
ICED IN THE AUGUST CHAMBER OF

.

LETTER THAT THE TOP
IC OF MY

C

~

C

NEWS
-

SPEECH IS TO BE "THE STATE OF THE

C
ITY
." S
INCE THE "STATE OF THE C
ITY
" HAS A LOT TO DO W
ITH OUR COM
I1U
N
ITY
'S "ST
}
\TE OF M
IND
,
" BEFORE I BEG
IN
, II D L
IKE TO TALK ABOUT OUR
C ~ll

I

'

STATE OF M
IND FOR A MOMENT
.

ALTHOUGH BATTLE CREEK BASH
ING NO LONGER APPEARS TO BE AS POPULAR
AS IT ONCE WAS
,

I ST
ILL OFTEN FEEL THAT THERE IS A LOT WE TAKE FOR

GRANTED ABOUT OUR

C

TAKE A L
ITTLE TEST
.

~'

I

.

TO DEMONSTRATE TH
IS
, I
'D L
IKE YOU TO

PAPER AND PENC
IL ARE NOT NECESSARY
, JUST KEEP

TRACK OF THE SCORE IN YOUR HEAD
.

.
:
	 WH
QUEST
ION 1
ICH

I W

~

C
ITY
, S
ITUATED M
IDWAY BETWEEN

DETRO
IT AND CH
ICAGO
, OFFERS OVERN
IGHT SH
IPP
ING TO
60 % OF ALL

QUESTIo
r
;2
.
:
	

~~

IC

AND CANAD
IAN CONSUMERS
.
?

W3AT C
ITY ISTHE HOME OF THE LARGEST AND MOST
~

INDUSTR
IAL COMPLEX INTHE M
IDWEST
?

�Eye Opener
September la, 1 9 91
Page 2
QUESTION 3.:

WHAT CIT Y I S THE HOME OF THE LARGEST MUNI CIPALLY OWNE D RE CREATION AREA I N THE STATE?

QUESTI ON 4.:	

WHAT MI CHIGAN CITY IS THE HOME OF THE
WO RLD 'S SECOND LARGEST PRI VATE FOUNDAT I ON WHIC H
HAS MADE GRANTS IN EXCESS OF $84 MILLI ON TO ITS
HOME COUNTY?

QUEST ION 5:	

WHAT MICHI GAN CITY I S THE THI RD LARGEST IN AREA ,
WI TH IN EX CESS OF 10 0, 0 0 0 PEOPLE RE SI DI NG IN THE
METROPOLITAN RE GION?

QUESTIO N 6:	

WHAT MICHIGAN CITY CAN BOAST 2 5 GOLF COU RSES AND
50 TENN IS COURTS WI THI N A TEN-MI NUTE DRI VE?

IF YOU SAI D, BATTLE CREEK , MI CH I GAN, TO ALL OF THOSE QU ESTIONS ,
GIVE YOURS ELF THE RAN KING OF OUT SPOK EN COMMUNI TY SUPPORTER .
SAI D,

BATTLE CRE EK,

SELF THE RANK
CREEK,

I F YOU

TO THREE OR F OUR OF THOSE QUESTI ONS , GI VE YOUR -

OF AVERAG E COMJ."WN I TY RESI DENT .

TO TWO OR LESS OF THOSE QUESTI ONS ,

I F YOU SAID

BATTLE

I I H AFRAID YOU MUST RA..N'K

YOURSE LF I N THE "TAKI NG BATTLE CREEK FOR GRANTED" CATEGORY .

BEFORE I SHARE WI TH YOU WHAT I TH INK IS BATTLE CREEK'S MOST 'TAKEN FOR GTU\NTED '
C RE E K

'V\H I CH WE

ASPECT , LET ' S REVIEW SOME OTHER TH INGS ABOUT BATTLE
DON 'T

OFTEN

HEAR .

SOME OF YOU l'Li\Y KNmv SOME

OF

THESE , AND SOHE OF YOU t-LZ\.Y NOT , SO YOU CAN KEEP TR.i\CK OF HOW YOU ARE

�E
y
eO
p
e
n
e
r
S
e
p
t
em
b
e
rl
a
,1991
P
a
g
e3
DO
ING AS SU
PPORTER
, AVERAGE RES
IDENT
, OR HEAD
IN
-THE
-SAND CATEGORY
.
'm
'LLHAVE A SHOW OF HANDS AT THE END
.
l

IDED THESE ITEMS INTO THR
EE D
IFFERENT CATEGOR
IES
.
I HAVE DIV

THE

F
IRST IS FUN TH
INGS WE DO
, THE SECONDIS BUS
INESS OPPORTUNIT
IE
S
, AND
THE TH
IRD IS QUAL
ITY OF L
IFE
.

LET
'S START'N
ITH THE FUN CATEGORY

SIN
CE SUMMER ISW
IND
ING DOWN AND WE
'VE JUST DONE ALL OF THESE TH
INGS
.

FUN TH
INGS WE DO

D
ID YOU KNOW THAT OUR INTE
RNAT
IONAL BALLOON CHAMP
IONSH
Ip IS ON
E
OF TEE TOP FEST
IVAL EVENTS IN THE M
IDVmST
?

'S EVEN IN
SOME SAY IT

THE TOP TEN FEST
IVAL EVENTS IN THE COUNTRY.

TH
IS YEAR
,

w
E FAR EX
-

CEEDED ONE M
ILL
ION V
ISIT
ORS AND MANY PEOPLE ARE SAY
ING IT
'
S THE BEST
BALLOON EVENT THAT BATTLE CREEK HAS EVER HOSTED
.

IT'SNOT MUCH OF A SECRET ANYMORE BECAUSE ITMADE HEADL
II
\
'ES HERE
AND ALL THE WAY TO

~~

C

,

BUT Tn
IS YEAR OUR CEREAL FEST
IVAL

I
.NK AS THE TRUE "CEREAL CAP
ITOL OF THE
KEPT
' BATTLE CREEKI S TOP RJ
W
ORLD
."

,000 PEO
PLE EAT BR
EAK
FA
ST DOWNTOWN ON THE M
ICH
IGAN
h
'E HAD 4S

M...c..LL
.

IONAL FEST
IVAL AND S
I
S
D
ID YOU KNOW THAT AS PART OF OURINTERNAT
TER C
ITY EXCHANGE TH
IS YEAR
, TEE C
ITY O
F BATTLE CREE
:
:&lt;
: HQS
c
r
:
:
:
:
:D

~:

S
ISTER C
ITY V
IS
ITORS THAN ANY OTHER S
ISTER C
ITY
, OFl
.NY S
IZE
, :::
'
; TH
E
UN
ITED STATES
?

EACH YE.
'
.
.I
.R OUR IN
'
l
'ERNAT
IONAL FEST
IVAL

.:; ~

O
e
JR

;:'_ ~ ': . \

-

�Ey
eO
p
e
n
e
r
Se
p
t
em
b
e
r1
0
,1
9
9
1
P
ag
e4
'
;
'
l
I
NNING S
ISTER C
ITY EXCH
ANGE PR
OGRM
I GRQ1
i
iS B
IGGER AND BETTER AND
INVOLVES MO RE MEMBE RS OF OUR

SOMETH
ING ELSE

IdE

C

~~

I

.

TAKE FOR GRZ\.NTED IS OUR REG
IONALLY ACCLA
IM
ED

IDERED ONE OF THE BEST FAC
IL
IT
IES OF IT
S
ZOO
. B
INDER PARK ZOO IS CONS
S
IZE IN THE REG
ION
, AND HAS PLANS TO DOUBLE ITS EXH
IB
ITS
, THE

NUMBER

OF AN
IMALS
, AND THE SPACE THE ZOO OCCU
P
IES IN THE NEXT F
IVE YEARS.

D
ID YOU KNOW THAT

OUR

AW
ARD
-W
INN
ING L
INEAR PARK SYSTEM W
AS ONE

IRST OF IT
S TYPE IN THE M
l mvEST
, A
_NO THAT C
ITY STAFF HAVE
O
F THE F
ING ADVICE AND ASSIS
TANCE TO OTH
ER CO
t1
.
.MUN
IT
IES .Z
\
.ROUND THE
BEEN GIV
COUNTRY WHO ARE DEVELOPIN
G LIN
EAR PARK SYSTEMS MODELED ON OURS
?

D
ID YOU ALSO KNOW THAT BATTLE CREEK IS FAST BECOM
ING THE AMATEUR
ITOL OF M
ICH
IGAN
, 1&lt;.070 HAS A V
IS
ION TO BEC02
1E THE A
J
.
'1ATEUR
SPORTS CAP
SPORTS CAP
ITOL OF THE UN
ITED STATES
?

OUR NEW C
. O
. BROWN STAD
IUM
,

WH
ICH ALL O
F YOU HELPED TO BU
ILD
, IS CONS
IDERED
TSUR BASEBALL FAC
IL
IT
IES IN THE COUNTRY
.

~

OF THE BEST

~~'

-

THE STAD
IUM CURRE
l
'
:TLY

IAL AMATEUR BASEBALL W
ORLD SER
IES
, AND THE D
IV
I
HOSTS THE STAN MUS
S
ION THREE NCAA COLLEGE BASEBALL l
'
;ORLD SER
IES
THE HOR
IZON
.

l'~ :

OTHER EVENTS ON

OUR NEW SPORTS PROMOT
ION O
FF
ICE W
ILL QU
ICKLY MAKE BAT
-

TLE CREEK
'S OUTSTAND
ING FAC
IL
IT
IES FOR ALL TYPES OF SPORT
ING EVENTS
,
.
LESS AND LESS OF A SECRET

S?E
;'
3
L\G O
F SECRETS I N THEi
,
p
.K
ING
, OUR INTE
R
l
-!A
T
IONAL FEST
IVI
:..I
J OF
I

~

SHOULD PROVE TO BE ONE OF THE M
OST OUT
STAKD
ING LIG
HT
ING DIS
-

PLAYS IN THE COUNTRY.

THE GROUP PUTT
IN
G TEAT

~

TOGETHER IS WELL

�E
y
e O
p
e
n
e
r
S
e
p
t
em
b
e
r1
0
,1
9
9
1

P
a
g
e5

ON ITS WAY TO MAK
ING SuRE THAT IT I
S NOT SOMETH
ING ANY OF US TAKES
FOR GRANTED
.

D
ID YOU KNOW THAT THE UN
ITED ARTS COUNC
IL OF CALHOUN COUNTY I
S
ONE OF THE FASTEST GROW
ING UN
ITED ARTS ORGAN
IZAT
IONS IN THE NAT
ION
?
THE C
ITY I
S BLESSED W
ITH NUMEROUS AUD
ITOR
IUMS
, A C
IV
IC THEATRE ORGAN
IZ
J
.
.
.T
ION
, A C
IV
IC ARTS CENTER
, A
CONCERTS ASSOC
I AT
I ON
, TO

~

C

~l

CHORUS
, AND A COM
.
.'1UN
ITY

I

A FEW.

THE V
IS
IONQUEST 5
000 GOALS
,

ONCE THEY ARE ACH
IEVED
, '
d
ILL HAKE OUR CULTURAL ARTS PROGRAM ONE OF
.
THE BEST IN THS COUNTRY

FOR EXAMPLE
, BECAUSE

rr S
I

BEEN HERE

FOR SO LONG
,

TAKE THE BATTLE CREEK S
n
:
PHONY FOR GRANTED
.
BATTLE

CREEK

SYMPHONY

I
S '
l
'HE OLDEST

MANY

PEOPLE

D
ID YOU KNOW THAT THE

COMMUN
ITY

SYMPHONY

P
; THE

NOT ONLY THAT -TOD
.
i
\Y
, OUR SYMPHONY R
i
\NKS N
I NTH A
J
.
'
1
0NG ALL

STATE
?

o
aCHESTRAS I N THE UN
ITED STATES
, BOAST
ING A RECORD OF UN
INTERRUPTED
SEASONS
.

NOT

~

OTHER COM
.
.
1
'1UN
IT
IES OUR S
IZE .
i
\RE FORTUNATE :LNOuGH

'TO E
l
l
.VE ASYMPHONY AT ALL
.

LET
'
S GO ON TO SOME OF OUR 'BUS
INESS
' SECRETS
.

D
ID YOU KNOW TEAT BATTLE CREEK
'S FORT CUSTER INDUSTR
IAL PARK I
S
TEE

~'

OF THE COUNTRY
'S TH
IRD LARGEST FORE
IGN TR
:
l
\DE ZONE

WHERE

p
;
,NIES CAN CONDUCT CERTA
IN OPERAT
IO
:
rS A:
"
JD DE
.
?ER
, REDUCE
, OR
L8CAL Cm.
ELIMI NATE CUSTOM
S DUT
IES
?
IN J
.
.
.CT
IV
ITY
,:
'
:AT
IONW
IDE
.

FOREI GN TR
i
\DE

~

43 IS R
;NXED

\~

�Sye Op
ene
r
S
ept
em
ber 1
0
, 1991
P
ag
e6
D
ID YOU
S
. CUSTOMS
C

~

W

PORT

THAT THE C
ITY OF BATTLE CREEK HAS IT
S OWN I NLAND U
.
OF ENTRY OFFERING CONVEN
IENT AND ACCURATE CUSTOMS

A KU
:1BER 0
:
' Y
.
IDWEST CORPORP
.T
IONS W
ITH

~C

C
.
sNAD
IAN OPERP
.-

IS ASS
eT TO AVO
ID THE CONGEST
ION I
i
.
\
"D DETI m
IS T
!
"
.KE ADVANTAGE OF TH
IKE DETRO
IT AND CH
ICAGO
.
LAYS ENCOUNTERED I N AREAS L

D
I D YOU KNOW THAT BATTLE CREEK
'S 3,00
0 ACRE INDUSTR
I
AL P
J
.
.RK I
S
THE LARGEST IN THE STATE OF
IN
DUSTRIE
S
IRTEEN
,
TH

M
ICH
IGAN
?

THE PARK I
S THE HOME OF 6
1

W
ITH MORE THAN FOUR M
ILLION SQUARE FEET UNDER ROOF
.
BAT
?:
:
"=
: CREEK

HAS

THE :SARG
EST CONCENTRATION C?

AT

';'. -~~'

MANUFACTURERS I N THE STATE.

1 INDUSTRIES I N
MANY OF YOC ARE PROBABLY NOT AWARE THAT OF THE 6
l
ERE BORN I
i
.ND RA
ISED IN BATTLE CREEK.
THE PARK, 19 v

BATT
LE C
r
tEEK
'S

S RANKED I N THE TOP TE
:--J, BY COMPAN
IES L
IKE
WORKFORCE I

~

AND HON
-

01
\, FOR Cm
:
:S
ISTE
:
·
ITLY SUPPLYD
iG H
IGr
: QUANTITY AND Q
UAL
ITY

C '::.~

.

DID YOU K
i
:;O
t
'
; T
H
.
J
l
.T B
"
'.T
?LS CREE
:{1S REG
IONAL MA
lWFACTUR
:
:
:NG TS
c
tTNO
LOG
ICAL CENTER
,

LOCATED IN T:
iE INDUSTR
IAL PARK, I
S ONE OF T
:
:
:E FEW

FAC
IL
IT
IE
S IN TEE COUl
\TRY OFFERING JOB 'TRA
IN
ING SPEC
IF
ICALLY G
:
:
:ARED
TO THE NEEDS OF LOCAL I NDUSTRY?

M
l\
.NY OF

FRm
'
1

. '&gt;~

YOU HAVE

HEARD THE NEWS THAT K
.
i
\L
-AERO l
'
l
IL.
T
.J BE

TO BATTLE CREEK.

~ ~

~

\
'
;HAT YOU HAY NOT KNO
IY, I
S TH
J
.
.T KF
.L-

FAC
ILIT
IE
S FOR CORPORATE A
IRCRAFT.

�:S
y
eO
p
e
n
e
r
Se
p
tember 1
0
, 199
1
P
a
g
e7
SK
IPPI NG FROM THE I NDUSTR
IAL PARK TO OTEER AREAS OF THE
TY
,

C

~~

I-

D
ID YOU KNOW THAT THE NEW CR
IM
INAL J UST
ICE COMPLEX CURRENTLY

BE
ING

C

0
:1 THE OLD CONRA
IL PE
\OPERTY W
ILL

C~

1
5
0
,
0
0
0 SQUARE

FEET

OF JA
IL

AND SHER
IFF

CONTAIN NEARLY

ADMIN
ISTRAT
IVE

SPACE,

1
2
0
,
0
0
0 SQUARE FEET OF COURT SPACE, AND HAS A TOTAL PRO
JECT BUDGET
IN EXCESS OF $
3
0,0
00,
0
0
0
?

D
ID YOU KNOW THAT BY C

I

I~

JA
IL

AND COURT ACTIV
I
T
IES 1
:1 ONE FAC
IL
ITY
, THE COUN
TY W
ILL SAVE r-:ZF
.RLY
THREE
-QUARTERS
f
t
lH
IC
E

~

~

A f
.
1
J
:L
L
ION DOLLARS A YEAR IN OPERATIONA
L EXPENSES

COVER THE COST OF BUILD
INGTHE NEW COURT COMPLEX
?

D
I D YOU KNOV
'I THAT THE C
ITY OF
' BATTLE CE
i
l
lEK

~

:'

ASSUME CENTRAL

D
ISPATCH FOR THE ENT
IRE COUNTY AND W
ILL EVENTUALLY DEVELOP AN E
9
1
1
SYSTEM WH ICH W
ILL ALLOW D
ISPATCEERS TO P
INPO
INT A CALL TO A SPEC
IF
IC
RES
IDENCE
, H;r Ti
lE BATTLE CREEK Y
lETROPOL
ITAN AREA OR OTHER COH
I1UN
I
T
IES I N THE COUNTY?

D
ID YOU KNOW THAT CEREAL C
ITY DEVELOPMENT CORPORAT
I ON (CCDC
) I
S
h
'ORKING ON A NU
l
lEER OF PROJE
CTS, I NCL
UD
ING THE REUSE OF THE
SEARS

~

BUIL
DIN
G
, THE REUSE OF THE FOREER D1PER
IA'
;
:
' T
ILE BU
ILDE:G ON

M
ICHIGAN AVENUE, AND THE DEVELOP M
ENT O
r
FORIvlER H
. B
. SHERMAN BLO
CK
?

r' \.

~

RATE HOUSI NG 10
: THE

WHEN FULLY COY
iPLETED
, r
ER
IS LA
ST DEVELOP
-

MENT W
ILL I NCLUDE REST1
\URANTS , CO
ML"
lER
C
IAL SPACE, AND AN AMEN
ITY PACK
-

AGE FOR RESIDENT
S, I NCLUD
ING A POOL AND CLUBHOUSE
.

"CEN
'
rR
.
'
\L
I ZED RET1HL

T
E!-\
.
0
AGEHENTI!

f,vF
iICH

W
ILL

H;CU
jDE

CONSENSUS

ON

�Ey
e Op
ener
S
e
p
tembe
r1
0
, 1991
P
a
g
e8
STORE HOURS, TENANT 1
1
IX
, FACADE TREATMENTS
, AND YES
, FREE PARKING I
S
BE
ING D
ISCUSSED AS PART OF THE PACKAGE.

A !
·L
l
I
.JOR EMPLOYER IN THE DOWNTOWN
, WHO

I
S TOO OFTEN TAKEN FOR

D
I D YOU KNOW THAT THE
IR

GRANTED
, I
S TRANSAMER
ICA
.

C

~

I

I

IN

BATTLE CREEK W
ILL EVENTUALLY RESULT I N 3
1
7 MORE J OBS, f
.
IND AP PROXITELY S1
0 MIL
L
ION DOLLARS OF CORPORATE IN
VESTMENT TO
I
'
lA

TEE

l'~

a
J BU
ILD
ING AND TEE TRANSJ.I
.
J
.
1
E
R
ICA TOWER BU
ILD
ING?
FOP
.
'
l
1ER R

OBV
I OUSLY,

~

TI ME COULD BE SPENT ON OUR BUS
INESS SECRETS, BUT

LET'
STURN OUR ATTENT
ION TO THE C
ITY'S QUAL
ITY OF L
I
FE
.

ITE
I
'
·
1S I N T
H
IS ARE
J
\ J
.
I
.RE ESPECIAL
LY EASY TO TAKE FOR GR
.
.
'
\NTED
, BECAUSE

THEY

INCL
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I D YOU KNOW THAT THE POL
ICE

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STATES.

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BLOOD-S?ATT
ER

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AC
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ED

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GP
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.
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,
.ND R
.
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\
.P
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.
i
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:S
:= C:C:.SF?
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CRIM
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ICH
I GAN
.

OUR

\.

T'5
IE

�Ey
e Op
en
er
S
e
p
t
em
b
e
r 10
, 1991
P
a
g
e9
NEXT -AND T:
I
I
SI
SA M
I SCONCEPT
Im
;
,

RATHER THAN SOMETH
ING WE

TAKE FOR GRANTED -OUR BRAND NEW BATTLE CREEK AREA MATH AND SC
IENCE
CENTER HAS BEE
t
; DES
IGNED TO SER
\
'
'E :
JOT JUS
T
' THE ELITE
SCHOOLS,

BUT ALL

STUDENTS1

THROUGH F
IELD TR
I
P
S
,

~

:L?
:
: OUR

SPEC
IAL PRO
JECTS,

ITS.
AND PORTABLE LABORATORY K

NE
IGHBORHOODS

IN O
uR C
ITY ;
'
.RE VERY :;:;
·
;
PORTANT BUT BECAUSE THEY

l
'
i
'E
RE TAKEN FOR GRANTED FOR SO LONG
, \'1E ARE
PR
IOR
ITY.

~ \;

TO n.
lI
.KE TEEH A

I

D
I D YOU KNOW THAT THE H
ICH
IGAN ASSOC
IAT
ION OF

HOUS
ING

IEWS BATTLE rR
EEK AS HAV
I NG ONE OF THE TOUGHEST CODE
OFFIC
I ALS V
FORCEHENT D
IV
IS
IONS IN THE ENT
IRE STATE OF r
l
IC
H
I GAN?
ILL SOO
:'
J H
W
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WE K

Nm
,
:
r NE
IGHBORHOOD

~-

D
ID YOU :C-JOh

STP
.
J
.
.TEGY THAT WHE
t';- FULLY DEVEL
-

OPED l
-Y
IV
,H
.
.z
\KE AVA
IL
I,B
LE APPROX
I MATELY $
1
5 M
ILLION DOLLZ
\R
S OVER THE
NEXT F
IVE YEARS
?

OVER 50 % OF THESE FUNDS W
ILL COME FROM LOCAL F
INAN-

C
IAL INST
ITUT
IONS AND RESULT I N THE REHAB
ILITATI ON OF AT LEAST FOUR
TARGET

L'-JE
IG
HBORHOODS , 'VHTH

AN D
1PIE1
.S
IS

ON

HOME

OWNERSH
IP
, BETTER

, AND A STRONG NEI GHBORHOOD INVOLVEMENT COMPOQUALITY RENTAL PROPERTY
NENT

Io
r'

l-. ~ ~rC =

,

~\

': :'I ~

S
p
.
.YS A LOT ?130m
:
' HOW'
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' SERV
ICE I
S GO
IKG.

OUR

�!
:
:v
e Op
ener
S
ept
e
mb
er 10
,1
9
91
?age 10

SCHOOLS

THE

STUDENT

TOTAL

~

I

IN THE

~

BATTLE

CREEK

AREA IS

THE FACULTY NUMBER MORE THAN 1,0
0
0, MOST W
ITH ADVANCED DE
-

20,0
0
0.
GREES.

D
ID YOU KNOW THE BATTLE CREEK PUBL
IC SCHOOL SYSTEM SERVES THE
TE
I RD LARGEST GEOGR
z
\PH
ICAL SCHOOL D
ISTR
ICT AREA I N THE STATE
?
ALSO mm OF THE VBRY PE
l! SYSTE
l
·
IS I N TEE UN
ITED STATES
T
I RELY DEBT FREE
, \
'
J
ITH t-i
I
LLAGE FOR OPER
.A
.TIONS
BY TEE CIT
Y
'S

C

I

-C

l'~

I

I
S EN
-

IC

APPROVED

= l\

RESIDEN
TS.

CI

CE
ILDREN LEARN 1
\BOUT

C ~

~'

AT A SCHOOL FAP
J
·1
, AND LEARN FIRST
-

~

HAND ABOUT NATURE I\.ND \H
LDL
IFE AT A ONE
·WEEK RESI DENTH.L
I ~' C

1'1-' I
S

C . \~I:

AT THE 100
j
\CRE OUTDOOR EDUCAT
ION CENTER AT CLSAR

THE PI ONEER ANN J. KELLOGG SCHOOL, ONE OF THE F
IRST
N
f
\
.TI ON TO [·1A
I NSTREAM

~ IC

C

~

STUDENTS, PROV
I DES I!
\I
DEPTH

~c _'\

I~
~

~

.

TEE
IC-

ES TO BLIND
, DEAF
, AND ORTHOPEDICA
LLY HAND
ICAPPED CH
ILDREN.

D
ID YOU KNm
i THE LAKEV
IEW SCHOOL
T
IOL
\
jAL MER
IT SCHOLARS?
TRICTS I N THE NAT
ION TO
IPIENT
BEE::T TEE PEC
~ :'

~

~

C

D
ISTR
ICT HAS PRODUCED 144 r
;A
-

IT '
dAS ONE OF THE FIRST PUBLIC SCHOOL D
IS~I I

-

OF THE UN
ITED STA
.TESI
I

~

OF THE

CI

~

CONFERENCES , AND HAS

C

SECR
.ETARY OF EDUCATI ON
_

I

~~

SCEOOL 01S-

'
i
'HICT \
,
I
.
""_
S l
\LSO TH
2 FI RST K
-12 PUSL
IC SCHOOL SYSTEM l
f
l
ITH A0J OUTDOOR
EDUCATION

~

,

AKD ITS PUBLIC

C

~

PARENT PARTNERSH
IP

�Eye O
p
e
n
e
r
S
ep
tem
ber 10
, 1991
P
a
g
e 11
OPERATES THE COUNTRY
'S
OF JAPANESE

.~lI I

~

"
J
APANESE SATURDAY SCEOOL" FOR CH
I!
.
,DREK

L
IV
ING IN BATTLE CREEK
.

THE CALHOUN AREA VOCAT
IONAL CENTER OFFERS TFA
IN
ING I N 3
0 DIFFER
E
1
'
JT F
IELDS AND BECA
.
,
'
1E m
;E OF THE F
IRST K
1
2 IN
ST
ITUT
IONS TO OFFER ?
CURR
ICULUM I N PLAST
ICS TECHNOLOGY
.

KELLOGG Cm1HUN
ITY COLLEGE,ONE OF 'THE F
INEST CmE·
l
i
JN
ITY C
OLLEGES
I N THE STA
TE, OFF
ERS AN J1
.SS
0C
IATE DEGREE PROGRAM I
:
:
Jt
'
:P
.NY F
IELDS AND
H
.
l
\
.S p
.GGRESSI VE
:JY MOVED TO EST
1&gt;.BL
IS8" AGREEXDTTS \
'
:
:
ITH FOUR
- YEAR COLLEGIVERS
IT
IES
.
ES AND UN

SPEAK
ING OF COLLEGES AND UN
IVERS
IT
IE
S
, SOME OF

THE F
INEST I N THE WORLD ARE LOCATED W
ITH
IN AN

RAD
IUS OF BAT-

- ~I

TLE CREEK.

I
dE OFTEN TAKE OUR HEAL
'
l
'H CARE SYSTEM FOR GRANTED AS ~'

.

DID

YOU KNm
'
J THA
'
l
' OVER 2S NEh
' PEYS
ICIAN
S HAVE JOD
i
2D TEE BATTLE CREEK
HEALTH SYSTEM IN THE LAST THREE YEARS
?
l
J
RE
:
i
.\
;'S

ALSO
, THANKS TO THE NEW CH1L
-

CE
l
'
JTE:R, c
JO C;T
ILD H
; B}
I.T
TLE CREEK t
JEED GOI
'
i
ITE
OUT Q
'0AL
I_
.
.

.r~

TH CARE,
TY HE
f
l.L

REG
II.RDLESS OF }
I
.B
ILITY TO PA
Y
.

THROUGH PHYSIC
I
;
.N

VOLUNTEERS, THE NURS
ING CL
IN
IC I
S PROV
ID
ING FREE HE
f
'
.
.LTH AND D
:2NTAL
CARE FOR OVER 2,
0
0
0HOMELESS AND I ND
IGENT RES
IDENTS
.
AL HEALTH AN
l
) MED
ICAL
MANAGEMENT

OF

HEALTH

THE OCCUPAT
ION
-

DEPARTHENT SERVIC
ES 9
2 COMPAN
IES,
C

~

OUR

EXPENSES,
HEART

CARE

PROVID
I
NG

PRE-EM
PLOYMENT PHYS
ICALS AND
CENTER OF

C

~C

,

�~ e O
?
e
ner
Sep
tem
ber 10
, 1
99
1
e 12
P
ag

BEFORE :
'
7E D
ISCUSS BATT
:SE Cv,EEKI S
STAKE A PO
:SL OF HOW
E, LET'
THE OTHER

~~

~I

..

-

RESOURC
-

_~

P20PLE FEEL THEY KNEW A

CREEK RESOURCES I J UST

~.

-

CREEK SUPPORTERS R...ll,.ISE YOUR nP
.NDS
.
.
.

~

~
,

I

I

~

OF

I

.

THE l
\VERAG
:
: RES
IDE
i
'
:TS.
.
•

THOSE TAK
ING BATTLE CREEK FOR GRANTED.
.
.

THE

LAST,

:
'10S
T

TAKENF
OR
- GP
.
P
.NTED

CREEK'S BEST- KEPT SECRET.

R2S0 URCE

IS

REALLY

E
'
:,TT
LE

IN ORDER TO REVEAL THIS SECRE
l
' TO YOU
,

I
'DLI KE TO FIR
ST HAVE EACH PERSON I N THIS ROOM TURN AND SHAKE THE
i
"
IAND OF TEE PERSON NEXT TO THEM F
.:-.m THA
I\7I&lt; THE
i
:-:I FOR
SELVES THE BEST- KEPT SECRET I N BATTLE CREEK
.

:

:::~:

~:

~ -

(GO AHEAD
, I'LL G
IV
E

YOU A MINUT
E TO DO T
lL
l
l
,
.T...)

THE REP
.SON I BEL
IEVE THE PEOPLE I N THI
S ROOM ARE THE BEST-KEPT
SECRET I N BATTLE CREEK
, IS NOT ONLY BECAUSE WE TAKE

~

~

FOR

~

GP
J
\N
1
'EQ, BUT BECAUSE YOU P
.RE THE RE
.'1
.S
0N ALL OF 'THESE OTHEP I SEC?
.ETS'
HAVE BeEN HA
I
JPEt-JING I N BATTLE CREEK
.

EVEE

E
:
.

::~

C

~

I

I

I

l

~ ,

h
'E Hf'&gt;..VE P
. S
:·L
l
l
,
.L
LTO
';-'JN FEELD
jG W
ITH B
I G CITY ':.

OF THE COUNTRY
.
OUR

Ii
\
J HY

~

CEEEK

: I .

:::

~

OUR PEOPLE
, ARE I NDEED, A W
ELL- KEPT SECRET EV2N I
F

I
S THE BEST KNO
'
i7N CITY OF OUR SI ZE IN THE

~

.

I

�I
:
:y
eO
p
e
n
e
r
S
e
p
t
em
b
e
r1
0, 1991

P
a
g
e 13

NOW THAT YOU '
VE HEARD TH
E 'STATEOF TEE C
ITY' YOU EAVE PLEN
TY O
F
~~

I

AND NO M
ORE EXCUSES. W
ITH THAT

TO JOIN ~

IN

~

I

A PLEDGE. PLEA
SE

I~
~ ,

M
IND
,I A
SK ALL O
F YOU
~. I

YOUR R
IGhT HAND

AND REPEAT THE FOLLOW
ING PLEDGE AFTER MS :

iv
l
ISE
, .n
.S ON
E OF BATTLE CREEK
'S BEST
-KEPT.SECRETS
, TO ,
,
;0
I PRO
LONGER 1
'
.
;
;
'KE FOR GRANTED THE TH
ING
S THAT BATTLE CREEK DOES TH
E BEST.

THANK YOU.

�</text>
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                    <text>"Outlook for Volunt ary Support of Improvement in Community Health Practices"
Remarks by
Dr. Russell G. Mawby, President, W. K. Kello[;g foundation
at the
Fifth Annual Conference on the Physician and the Hospital
San Diego, California
January 30, 1974
I

I am delighted to be .!ith you this evening for the first session of your
Fifth Annual Conference on the Physician and the Eospital.
much the invitation extended by your program

I appreciate

ve~'y

co~~ittee.

I am impressed indeed with the cooperative sponsorship and planning fm'
this professional meeting, truly an 8caclemic-practice partnersni;:&gt; in addressing
issues concerned ',lith health care delivery.

I commend the leadership of the

California Hospital Associa.tion, the California i·;edical Association, the
California Regional Medical Programs, and the School of Medicine of tbe
University of Southern California, for this very constructive and productive
relationship.
II

Your conference focus on "Costs, Controls, Changes and Caveats" is
certainly tirrely and significant.

In reviewing the program, I am inpressed

indeed with the topics which will be addressed by very able resource

~eople.

My particQlar responsibility is to consider the outlook for private or
voluntary support in improving community health services.

I wish to consider

"que.LLt.y" in its most comprehensive sense, LncLudd.ng such aspects as

comprehensiveness, accessibility, and continuity, as well as considerations

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e
s
.
Fo
r wh
a
t
ev
e
ru
s
e
f
u
l
n
e
s
si
t
m
a
yb
et
oyou i
nc
o
n
s
i
d
e
r
i
n
gp
o
s
s
i
b
l
ep
r
i
v
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t
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o
rf
o
u
n
d
a
t
i
o
nsu
ppo
r
tf
o
ri
mp
rov
ing p
r
a
c
t
i
c
e
s
, Iwou
ld s
h
a
r
et
h
ef
o
l
l
ow
i
ng
o
b
s
e
r
v
a
t
i
o
n
sf
romou
re
x
p
e
r
i
e
n
c
e
.

6

�A
sw
e su
rv
eyi
nb
r
o
a
dt
e
rm
st
h
ep
r
o
p
o
s
a
l
s com
ing t
ou
s
f
r
om cO
ITDun
i
t
i
e
s
,
i
n
s
t
i
t
u
t
i
o
n
s
,o
r
g
a
n
i
z
a
t
i
o
n
s
,c
o
l
l
e
g
e
sandu
n
i
v
e
r
s
i
t
i
e
sw
i
t
hl
o
c
a
l
,a
r
e
ao
r
n
a
t
i
o
n
a
lc
o
n
c
e
r
n
s
i
nr
e
l
a
t
i
o
nt
oh
e
a
l
t
hc
a
r
ed
eL
i
.v
e
r
-y, I wou
ld m
a
k
e t
h
ef
o
l
low
ingp
o
i
n
t
s
:
1
.
	G
e
n
e
r
a
l
l
y
,p
ropo
s
edu
n
d
e
r
t
a
k
i
n
g
sa
r
en
o
ti
m
a
g
i
n
a
t
i
v
e enough
,b
e
i
n
g

mo
s
t o
f
t
e
nd
em
o
n
s
t
r
a
t
i
o
n
so
fmo
r
e o
ft
h
es
am
e
,w
i
t
hm
ino
r andv
e
r
y
o
f
t
e
ns
u
p
e
r
f
i
c
i
a
li
n
n
o
v
a
t
i
o
n
si
nfo
rm
,s
t
y
l
e
,o
rm
e
thod
.

Th
ey t
e
n
d

t
ofo
cu
sa
tt
h
em
a
rg
in
s o
fch
ang
er
a
t
h
e
rt
h
a
na
tt
h
ec
e
n
t
r
a
li
s
s
u
e
s
.
2
.
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e
ry o
f
t
e
np
r
o
p
o
s
a
l
sr
e
p
r
e
s
e
n
tp
i
e
c
em
e
a
l and f
r
agm
en
t
ede

~o t

i
n
a
d
e
q
u
a
t
et
os
o
l
v
i
n
gt
h
ep
rob
l
em
. Som
e
t
im
e
st
h
i
sf
r
a
gm
e
n
t
a
t
i
o
ni
s
r
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l
a
t
e
dt
oi
n
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t
i
t
u
t
i
o
n
a
ls
t
r
u
c
t
u
r
e
,i
no
t
h
e
ri
n
s
t
a
n
c
e
st
o

~ o

p
r
o
f
e
s
s
i
o
n
a
li
n
t
e
r
e
s
t
so
r ana
p
p
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r
e
n
tf
a
i
l
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r
et
or
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c
o
g
n
i
z
et
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e
who
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en
e
s
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ft
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ep
a
t
i
e
n
tandh
i
sh
e
a
l
t
hc
o
n
c
e
r
n
s
.

~o

ane
x
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e
n
t
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r

con
c
e
rn
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nh
e
a
l
t
hc
a
r
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n
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r
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r
ea con
s
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eo
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r
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e
n
t
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t
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o
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f
f
o
r
tand a
ne
r
o
s
i
o
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c
e
rnf
o
rt
h
ep
a
t
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e
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t
. E
f
f
o
r
t
s
t
or
e
d
r
e
s
st
h
es
i
t
u
a
t
i
o
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s
tb
ed
r
am
a
t
i
c
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l
l
yd
i
f
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e
r
e
n
tf
romt
h
es
t
a
t
u
s
quo
, and o
f
t
e
nr
e
q
u
i
r
ecomm
i
tm
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t and a
c
t
i
o
nbymo
r
et
h
a
non
ei
n
s
t
i
t
u
t
i
o
no
rp
r
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f
e
s
s
i
o
n
a
lg
roup
.

3
.
	 V
e
ry o
f
t
e
np
ropo
s
ed a
c
t
i
v
i
t
i
e
sr
e
f
l
e
c
t
,r
a
t
h
e
rt
h
a
na p
r
im
a
ry fo
cu
s
upon t
h
eh
e
a
l
t
hp
rob
l
em
so
fp
e
o
p
l
e
,ap
r
e
o
c
c
u
p
a
t
i
o
nw
i
t
hp
r
o
f
e
s
s
i
o
n
a
l
i
n
t
e
r
e
s
t
so
ri
n
s
t
i
t
u
t
i
o
n
a
ln
e
ed
s ando
b
j
e
c
t
i
v
e
s
. Wh
i
l
e i
t
wou
ld
s
e
ema
p
p
r
o
p
r
i
a
t
eandl
o
g
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c
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lt
h
a
ton
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o
u
l
de
x
p
e
c
tt
h
eh
e
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l
t
hc
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r
e
sy
s
t
emt
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ed
e
s
i
g
n
e
d ando
p
e
r
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t
e
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ot
h
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e
s
ti
n
t
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r
e
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t
so
ft
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e
u
l
t
im
a
t
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e
n
e
f
i
c
i
a
r
y
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h
ep
a
t
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e
n
t
s
,t
h
emo
r
e on
el
e
a
r
n
st
h
emo
r
e
on
eb
e
com
e
ss
u
s
p
i
c
i
o
u
st
h
a
tt
h
i
si
sn
o
ti
nf
a
c
tt
h
ec
a
s
e
. T
od
a
t
e
,
t
h
eAm
e
r
i
c
an pUb
l
i
ch
a
sv
e
s
t
e
dc
o
n
f
i
d
e
n
c
eandr
e
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p
o
n
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i
b
i
l
i
t
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o
r
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lthc
a
r
ei
nh
e
a
l
t
hp
r
o
f
e
s
s
i
o
n
a
l
s
. J
u
s
ta
spUb
l
i
cc
o
n
f
i
d
e
n
c
ei
n

7

�h
i8
he
re
ducat
i
o
nh
as

sot
o
oi
spUb
l
i
cc
on
f
i
d
e
n
c
ei
nou
r

lte e ~

hea
l
t
hca
re sy
stem be
comingl
e
s
sce
rta
in andmor
eC
lue
s
t
i
o
n
i
n
g
.
H
op
e
f
'u
.
l
.L
y,you andyou
rp
rof
'
ess
i
.
o
n
a
.L c
o
l
l
e
a
.gu
e
si
no
t
h
e
rh
e
a
l
t
h
d
i
s
c
i
p
l
i
nes w
i
l
lm
ee
t th
i
ss
i
t
u
a
t
i
o
nwi
t
hr
e
s
p
o
n
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i
b
l
ean
dc
on
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t
r
u
c
t
i
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c
t
i
o
nra
t
h
e
r th
a
nu
l
t
im
a
t
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yre
s
p
ond
ingle
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s sa
ti
s
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c
t
o
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t
ovar
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e
d(
;rises a
ndp
r
e
s
s
u
r
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s
.
IV

I
ncons
i
d
e
r
i
n
gi
n
n
o
v
a
t
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o
n
s
n
ewi

e

~

et o

~

d
e
v
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c
e
s
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s
t
em
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i
n

h
e
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l
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r
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i
n
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t
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lt
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ro
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cht
h
ef
u
t
u
r
ew
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t
h ab
i
f
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c
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lp
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r
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t
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o
c
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s
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on t
h
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v
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d
u
a
la
nd upon t
h
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re
g
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t
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y
.

e t i ly~

as
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g
n
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f
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c
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n
tc
h
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r
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ct
e
r
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s
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i
f
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h
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ts
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r
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atedby l
a
r
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e
, comp
l
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r
g
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n
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z
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t
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o
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. N
ev
e
rh
av
et
h
ev~
o
fJohnD
o
n
n
e bee
n m
o
re t
r
u
e
: "N
om
a
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sa
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l

~

'

e
n
t
i
r
eo
fi
t
s
e
l
f
.
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n

mod
e
rn Ame
r
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c
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r
ype
r
s
on i
s8. memb
e
ro
fa
n
d
/
o
rha
sh
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sl
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e sh
ap
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,
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l e ce ~

and c
o
n
t
r
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l
e
dby comp
lexo
r
g
a
n
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z
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t
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o
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s
. Con
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r
r
en
tw
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l
a
r
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l
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r
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d
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l
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t
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.
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i
n
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i
ca
landm
en
t
a
lh
ea
l
t
hi
ss
op
e
r
s
o
n
a
la

tte ~

i
t
i
sim
p
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r
a
t
i
v
e

t
h
a
tt
h
ei
n
d
i
v
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d
u
a
lr
em
a
inim
p
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r
t
a
n
tandp
r
im
a
r
y
. I
ti
st
o
oe
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s
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nt
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e
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n
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r
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c
a
c
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e
sandma
c
h
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n
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t
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fi
n
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r
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c
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t
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e
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y te

~

t
ol
o
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et
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ep
r
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a
l con
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e
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o
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l
t
im
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t
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h
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p
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t
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e
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t
. M
u
c
ho
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h
epe
r
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o
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a
lf
r
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s
t
r
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t
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o
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ft
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d
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a
lc
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t
ht
h
e
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e
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l
t
hd
e
l
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ys
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st
emandm
uch o
ft
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r
i
t
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c
i
smby e
n
l
i
g
h
t
e
n
e
do
bs
e
r
v
e
r
s
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e
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a
t
e
st
ot
h
i
sim
p
e
r
s
o
n
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l
iz
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t
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o
n
. Common s
e
n
s
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u
g
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e
s
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st
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a
tt
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p
o
t
l
ig
h
t
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nh
e
a
l
t
hc
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r
ede
l
i
v
e
r
ym
us
tbe upon t
h
ei
n
d
i
v
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d
u
a
lp
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t
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e
n
t
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ot
h
ee
x
t
e
n
t
a
l
IT

i
n
s
t
i
t
u
t
i
on
s and p
r
o
f
e
s
s
i
o
n
s hav
ev
e
e
r
e
df
romt
h
i
sc
o
u
r
s
e
a
n
ai
t
w
ou
l
d

8

�appear that the deviation is great indeed--corrective measuxes must be taken.
Your	 profession simply cannot focus on beds, technology, practice, and forms
as	 ends in themselves.
The second dimension relates to total society.

The evidence is clear

tha.t certain Americans, by reason of geography, income, social considerations,
have less than adequate health care.

This too is a reality requiring change.

To comment on innovations for the future, it's necessary to refer back
to the problems which concern us--issues such as access and availability of
care, continuity and comprehensiveness of care, proQuctivity of various elements of the system, cost and financing, quality.

With these central issues

in mind, from our vantage point we see such promising opportunities as the
following:
1.	 Reorganization of institutional ambulatory health services away from

an endless series of specialty-oriented clinics to a more comprehensive family-centered health service unit utiliZing such qualified
personnel as nurse practitioners and physicians assistants for health
maintenance functions, preventive health programs, and long-term
supervision of chronic conditions.

In this regard, perhaps thought

should be given to the implementation of the concept of vertical
care, with an ambitious implementation of the principles of preventive medicine and provision of quality health care in the
least-cost manner and circumstance.
2.	 Development of institution-based outreach programs, such as home

care, primary care clinics in under-served areas, and appropriate
linkages or relationships with other care providers, such as
nursing homes.

9

�3
.
	 Expe
r
ime
n
t
a
t
i
o
nr
e
g
a
r
d
i
n
gt
h
eh
o
s
p
i
t
a
lr
o
l
ei
nt
h
ep
r
o
v
i
s
i
o
no
f
p
r
im
a
ry c
a
r
e
,t
h
ecompon
en
to
fcomp
r
eh
en
s
iv
ec
a
r
ep
e
rh
ap
sl
e
a
s
t
-w
e
l
l
s
e
r
v
e
dc
u
r
r
e
n
t
l
y
. T
h
e~

lic

i
ns
e
a
r
c
hf
o
rsu
chc
a
r
e
,h
a
st
u
r
n
e
d

t
ot
h
ecommun
i
ty h
o
s
p
i
t
a
l
,v
i
at
h
eem
e
rg
en
cyroom
. Bu
tt
h
een
e
rg
en
cy
r
o
omi
sn
o
tt
h
ep
r
o
p
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rs
e
t
t
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n
gf
o
rq
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a
l
i
t
yp
r
im
a
ry c
a
r
e
,f
o
rem
e
r
-g
en
cy
a
r
et
e
n
d
st
ob
ee
p
i
s
o
d
i
candv
e
r
ye
x
p
e
n
s
i
v
e
. B
e
t
t
e
r an
sw
e
r
s
r
o
omc
a
r
ea
v
a
i
l
a
b
l
e
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r
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n
gd
emon
s
t
r
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t
ed i
ns
om
ei
s
o
l
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t
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n
s
t
a
n
c
e
s
,
andshou
ldb
emo
r
ec
h
a
r
a
c
t
e
r
i
s
t
i
co
ft
h
ed
e
l
i
v
e
r
y sy
s
t
em
.
.

4
.
	 Deve
lopm
en
t

o
fr
a
t
i
o
n
a
lp
a
t
t
e
r
n
sf
o
rh
a
n
d
l
i
n
gt
r
u
eem
e
rg
en
cym
e
d
i
c
a
l

p
rob
l
em
s
,w
i
t
ht
h
ed
i
v
i
s
i
o
no
fl
a
b
e
ramong
s
ti
n
s
t
i
t
u
t
i
o
n
sa
long
r
a
t
i
o
n
a
ll
i
n
e
sandw
i
t
ha
ni
n
t
e
g
r
a
t
e
dt
r
a
n
s
p
o
r
t
a
t
i
o
nand co

~

ic

t
i
o
n
ssy
s
t
em
.

5
.
	 Deve
lopm
en
to
fe
f
f
e
c
t
i
v
ep

o~

o
fi
n
p
a
t
i
e
n
te
d
u
c
a
t
i
o
nf
o
ri
l
l
n
e
s
s

m
an
ag
em
en
t
, w
i
t
h an imp
rov
em
en
to
ft
h
ep
a
t
i
e
n
tIsu
n
d
e
r
s
t
a
n
d
i
n
go
f
h
i
sp
rob
l
em and ~

e

p
r
o
c
e
d
u
r
e
st
h
a
tw
i
l
lb
ep
e
r
fo
rm
ed
, and v~t

an

emph
a
s
i
supon t
h
ep
a
t
i
e
n
t
'
sa
p
p
r
o
p
r
i
a
t
er
e
s
p
o
n
s
i
b
i
l
i
t
yf
o
rh
i
s
i
n
d
i
v
i
d
u
a
lr
e
h
a
b
i
l
i
t
a
t
i
o
nand c
o
n
t
i
n
u
i
n
gh
e
a
l
t
hm
a
in
t
en
an
c
e
.

6
.
	 Fu
r
t
h
e
rd
ev
e
lopm
en
t and s
y
s
t
em
i
z
a
t
i
o
no
ft
h
er
e
l
a
t
i
o
n
s
h
i
po
f'
e
d
u
c
a
t
i
o
nand s
e
r
v
i
c
ei
nt
h
eh
e
a
l
t
hf
i
e
l
d
s
. N
o
t o
n
l
ymu
s
t t
h
e
r
e
b
ed
r
am
a
t
i
c ch
ang
e
si
nt
h
ee
d
u
c
a
t
i
o
n
a
lp
r
o
c
e
s
s
e
s andr
e
l
a
t
i
o
n
s
h
i
p
s
bywh
i
ch p
eop
l
eb
e
com
eq
u
a
l
i
f
i
e
dandp
r
e
p
a
r
e
df
o
rh
e
a
l
t
hc
a
r
e
e
r
s
;
t
h
e
r
emu
s
t a
l
s
ob
e imp
rov
em
en
ti
nr
e
l
a
t
i
o
n
s
h
i
p
sb
e
tw
e
en e
d
u
c
a
t
i
o
n
a
l
i
n
s
t
i
t
u
t
i
o
n
sandh
e
a
l
t
hs
e
r
v
i
.cei
n
s
t
i
t
u
t
i
o
n
sand s
e
t
t
i
n
g
s
. S
om
ehow
w
e mu
s
tb
r
i
n
gt
or
e
a
l
i
t
yt
h
emu
ch
-d
i
s
cu
s
s
ed con
c
ep
to
fa h
e
a
l
t
h
d
e
l
i
v
e
r
yn
e
two
rk a
si
t
r
e
l
a
t
e
st
ob
o
t
he
d
u
c
a
t
i
o
nandh
e
a
l
t
hc
a
r
e
d
e
l
i
v
e
r
y
. S
t
a
r
t
i
n
gw
i
t
ht
h
eh
e
a
l
t
hn
e
ed
so
ft
h
ei
n
d
i
v
i
d
u
a
l
,t
h
i
s

10

�mu
s
t c
o
n
s
i
d
e
rt
h
et
o
t
a
l
i
t
yendm
u
l
t
i
p
l
i
c
i
t
yo
f compon
en
t
si
nt
h
e
d
e
l
i
v
e
r
ys
y
s
t
e
u
: t
h
ei
n
d
i
v
i
d
u
a
lp
r
i
v
a
t
ep
r
a
c
t
i
t
i
o
n
e
r
,t
h
el
o
c
a
l
c
l
i
n
i
co
rs
e
r
v
i
c
ec
e
n
t
e
r
,pUb
l
i
ch
e
a
l
t
ha
g
e
n
c
i
e
s
,t
h
es
p
e
c
i
a
l
i
z
e
d
c
l
i
n
i
c
,t
h
ecommun
i
tyh
o
s
p
i
t
a
l
,t
h
el
a
r
g
em
e
t
r
o
p
o
l
i
t
a
nh
e
a
l
t
hc
e
n
t
e
r
,
and
	t
h
eg
r
e
a
tt
e
a
c
h
i
n
gandr
e
s
e
a
r
c
hc
e
n
t
e
r
s
. E
a
ch i
sa v
i
t
a
l
e
l
em
e
n
t
b
u
tf
a
i
l
u
r
e
si
nc
o
o
r
d
i
n
a
t
i
o
n
,c
o
n
t
i
n
u
i
t
y
,c
om
p
l
·
e
h
e
n
s
i
v
e
n
e
s
s
,
c
om
p
a
.
s
s
i
o
n
,t
o
oo
f
t
e
nl
e
a
v
ethei
n
d
i
v
i
d
u
a
lcon
fu
s
edand in
ad
equ
a
t
e
l
y
a
t
t
e
n
d
e
d
.

1
.
	 Enhancemen
to
fp
r
e
s
e
r
v
i
c
eand i
n
s
e
r
v
i
c
ee
d
u
c
a
t
i
o
ni
nt
h
eh
o
s
p
i
t
a
l
s
e
t
t
i
n
gf
o
rh
e
a
l
t
hp
e
r
s
o
n
n
e
l
. Th
i
ss
e
t
t
i
n
gi
sn
o
to
n
l
ya
p
p
r
o
p
r
i
a
t
e
b
u
te
s
s
e
n
t
i
a
lf
o
rc
e
r
t
a
i
na
s
p
e
c
t
so
fe
d
u
c
a
t
i
o
nandt
r
a
i
n
i
n
g
.
H
o
s
p
i
t
a
l
sa
r
eb
e
com
ing mo
r
e con
s
c
iou
so
ft
h
e
i
re
d
u
c
a
t
i
o
n
a
lr
o
l
eand
i
nm
a
n
y i
n
s
t
a
n
c
e
sa
r
eb
e
g
i
n
n
i
n
gt
oe
s
t
a
b
l
i
s
hi
n
s
t
i
t
u
t
i
o
n
-w
i
d
ee
d
u
c
a
t
f
o
n
andt
r
a
i
n
i
n
gp
rog
r
am
s
. Su
ch p
rog
r
a
l
l
l
s en
co
l
lp
a
s
s emp
loy
e
eo
r
i
e
n
t
a
t
i
o
n
,
o
n
t
h
e
j
o
bt
r
a
i
n
i
n
g
,s
u
p
e
r
v
i
s
o
r
y

evelop~e t

c
a
r
e
e
rm
o
b
i
l
i
t
y
,

c
l
i
n
i
c
a
li
n
s
t
r
u
c
t
i
o
n
,i
n
s
e
r
v
i
c
ee
d
u
c
a
t
i
o
n
,p
a
t
i
e
n
te
d
u
c
a
t
i
o
n
, and
commun
i
ty e
d
u
c
a
t
i
o
n
.

8
.
	 E
l
a
b
o
r
a
t
i
o
no
ft
h
er
o
l
eo
ft
h
et
r
u
s
t
e
ei
nt
h
eh
e
a
l
t
hc
a
r
esy
s
t
em
.
T
h
ei
n
s
t
i
t
u
t
i
o
n
a
lb
o
a
r
do
ft
r
u
s
t
e
e
s
,i
f
r
e
p
r
e
s
e
n
t
a
t
i
v
e
,w
e
l
lq
u
a
l
i
f
i
e
d
,
andw
e
l
l in
fo
rm
ed
,i
sa
ne
s
s
e
n
t
i
a
le
l
em
en
ti
nr
e
s
p
o
n
s
i
v
ei
n
s
t
i
t
u
t
i
o
n
a
l
a
dm
i
n
i
s
t
r
a
t
i
o
n
. T
r
u
s
t
e
e
sc
an a
s
s
i
s
ti
nk
e
ep
ing t
h
eend
e
avo
ro
r
i
e
n
t
e
d
t
ot
h
eu
l
t
im
a
t
epu
rpo
s
e
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ft
h
ei
n
s
t
i
t
u
t
i
o
n
,abov
et
h
emo
r
ev
e
s
t
e
d
i
n
t
e
r
e
s
t
so
ft
h
ei
n
s
t
i
t
u
t
i
o
ni
t
s
e
l
f
,i
t
sp
r
o
f
e
s
s
i
o
n
a
lcompon
en
t
s
,
and i
t
sp
e
r
s
o
n
n
e
l
.
On
ec
o
u
l
dg
oo
nv
i
r
t
u
a
l
l
yad i
n
f
i
n
i
t
umw
i
t
hi
n
n
o
v
a
t
i
v
eo
p
t
i
o
n
s
. I

~ l

s
t
r
e
s
sou
rb
a
s
i
cp
h
i
l
o
s
o
p
h
y
, how
ev
e
r
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h
a
tt
h
ean
sw
e
r
st
oimp
rov
edh
e
a
l
t
hc
a
r
e

11

�d
e
l
i
v
e
r
y~

t

c
om
ef
romt
h
ef
i
e
l
d
t
h
a
tm
e
an
s you andyou
rc
o
l
l
e
a
g
u
e
si
n

s
e
r
v
i
c
e3
nd e
d
u
c
a
t
i
o
n
. We a
rE
.n
a
i
v
ei
f
w
e exp
e
c
tr
e
a
ls
o
l
u
t
i
o
n
st
oi
n
d
i
v
i
d
u
a
l
and commun
i
ty n
e
ed
st
oc
om
ef
romfund
ingc
e
n
t
e
r
s
,wh
e
th
e
rt
h
e
yb
ei
n
W
a
sh
i
l
l
[
'
;
ton
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e
l
l Yo
rk
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rB
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r
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r
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t
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t
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r
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e
n
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r
ec
a
p
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lf
o
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oe s
e
n
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l
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s
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p
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v
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h
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l
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r
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s
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l
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nh
e
a
l
t
hc
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r
e
,
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ob
ei
n
n
o
vB
t
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e
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e
s
p
o
n
s
i
v
e
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e
s
p
o
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s
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b
l
e
. I
n
c
r
e
a
s
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g
l
y
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e
a
l
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hc
a
r
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t
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t
i
o
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s
·
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d
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yand i
nc
o
a
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'
sh
e
a
l
t
hn
e
ed
si
nt
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el
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r
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e
. Th
ey c
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tv
i
ew th
em
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ss
imp
lya
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l
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o
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n
s
t
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t
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n
a
lp
r
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so
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e
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i
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ed
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l
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z
eand p
l
a
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o
rt
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andt
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r
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gt
h
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e
r
yg
r
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ro
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imp
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ings
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ing
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ap
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e
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r
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l
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y
.
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i
sa
syou k
n
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e
an
sm
u
c
h mo
r
e t
h
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ns
imp
lyadd
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eb
ed
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rmo
r
e p
e
r
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o
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e
l
;
i
t
requ
f
.
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st
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r
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o
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en
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um
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ed
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o
t
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e
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13

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                    <text>Notes from RGM's presentation at the
J9nia Area Chamber of Commerce Annual Dinner
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e
rn f
o
r
.th
ewho
l
e
. P
a
t
t
e
r
n
s
o
fp
o
l
i
t
i
c
a
l pow
e
ra
l
sQ
h
a
v
e ch
ang
ed d
r
am
a
t
i
c
a
l
l
y
,w
i
t
hg
r
e
a
t
e
rd
i
f
f
u
s
i
o
n
and l
e
s
slQ
y
a
l
t
ytop
a
r
t
yand pu
rpo
s
e
.
.
"
!
-

T
h
en
e
te
f
f
e
c
to
fa
l
lo
ft
h
e
s
ech
ang
e
sh
a
sb
e
en t
h
el
e
s
s
e
n
e
da
b
i
l
i
t
yo
f
gov
e
rnm
en
ta
ta
l
ll
e
v
e
l
st
ob
e a sou
r
c
eand c
a
t
a
l
y
s
tf
o
rs
o
c
i
a
lch
ang
e
.
T
h
i
s
, t
h
e
n
, s
u
g
g
e
s
t
s an enh
an
c
ed p
o
t
e
n
t
i
a
l r
o
l
eo
f p
r
i
v
a
t
e s
e
c
t
o
r
i
n
i
t
i
a
t
i
v
e
sto d
emon
s
t
r
a
t
en
ew an
sw
e
r
s to s
o
c
i
e
t
a
ln
e
ed
s
, t
oi
n
i
t
i
a
t
i
v
e
v
e
n
t
u
r
e
s
,t
op
rov
id
e·
th
ev
i
s
i
o
nand comp
r
eh
en
s
iv
e app
ro
a
chwh
i
ch p
o
l
i
t
i
c
s
f
a
i
l
st
o
i~e.
s
o
c
i
e
t
a
l
Fo
r a sp
ano
f abou
ts
i
xd
e
c
ad
e
s-f
rom th
e"
p
r
o
g
r
e
s
s
i
v
ee
r
a
"a
tt
h
et
u
r
n
o
ft
h
ec
e
n
t
u
r
y to th
el
a
t
e1960
s
, and p
a
r
t
i
c
u
l
a
r
l
yb
eg
inn
ing w
i
t
h '
'N
ew
D
e
a
l
" i
nt
h
ed
e
c
ad
eo
f th
e '30
s- th
ef
e
d
e
r
a
l gov
e
rnm
ent tookan ev
e
r
i
n
c
r
e
a
s
i
n
gp
a
r
ti
nm
e
et
i
n
gt
h
en
e
ed
s_o
f th
eAm
e
r
i
c
an p
e
o
p
l
e
. S
in
c
e th
e
e
a
r
l
y 19708
, t
h
a
tt
r
end h
a
s f
i
r
s
ts
low
ed
, th
en s
e
em
ed to r
e
v
e
r
s
e
.
I
n
c
r
e
a
s
i
n
g
l
y
,s
t
a
t
e
s and l
o
c
a
l
i
t
i
e
sa
r
eb
e
ing·
c
a
l
l
e
d upon to d
e
l
i
v
e
r
s
e
r
v
i
c
e
sand p
rov
id
eb
e
n
e
f
i
t
s top
eop
l
ea
tt
h
ecommun
i
ty l
e
v
e
l
.

�o
c
a
l
i
t
i
e
s
. T
h
i
s p
u
t
s
T
h
i
s f
a
c
tp
o
s
e
s p
r
o
b
l
em
s f
o
ra
l
ls
t
a
t
e
s and l
o
v
e
r
p
r
e
s
s
u
r
e on t
h
e t
a
xs
y
s
t
em
, e
s
p
e
c
i
a
l
l
y
, t
or
a
i
s
er
e
v
e
n
u
e
s t
o c
i
n
c
r
e
a
s
e
ds
t
a
t
eand l
o
c
a
le
x
p
e
n
d
i
t
u
r
e
s
.
A e i ~ c
o
n
s
e
q
u
e
n
c
ei
st
h
a
tmo
r
e p
r
o
b
l
em
sa
r
eb
e
i
n
g i
d
e
n
t
i
f
i
e
dand
d
e
a
l
tw
i
t
h c
l
o
s
e
rt
o hom
e
, a
n
d
, a
sw
e a
l
l know s
ow
e
l
l
, t
h
ea
n
sw
e
r
s
u
s
u
a
l
l
yl
i
eIW
.
li
nd
o
l
l
a
r
sa
l
o
n
eb
u
t i
nt
h
ei
n
c
r
e
a
s
e
d comm
i
tm
en
t and
i
n
v
o
l
v
em
e
n
to
fp
e
o
p
l
e who c
a
r
e
. A
g
a
i
n
, o
p
p
o
r
t
u
n
i
t
i
e
sf
o
rp
r
i
v
a
t
es
e
c
t
o
r
i
n
i
t
i
a
t
i
v
e
s ~ o
b
v
i
o
u
s
: t
h
e
r
ei
sa d
e
s
p
e
r
a
t
e n
e
e
d t
ob
e
com
e mo
r
e
e
f
f
i
c
i
e
n
ta
n
d mo
r
e e
f
f
e
c
t
i
v
ei
nu
s
i
n
gl
im
i
t
e
dr
e
s
o
u
r
c
e
sa
n
di
nm
o
b
i
l
i
z
i
n
g
l
o
c
a
ll
e
a
d
e
r
s
h
i
p
.
O
b
s
e
r
v
a
t
i
o
n 3 c
o
n
c
e
r
n
s t
h
e i
n
c
r
e
a
s
i
n
g
c
o
l
l
a
b
o
r
a
t
i
o
n
s
. We h
e
a
ri
tf
rom t
h
e e i
g
o
v
e
r
n
o
r
s
,a
n
dm
any o
fu
s
.

ent~

S
u
c
h c
o
l
l
a
b
o
r
a
t
i
o
no
fp
r
i
v
a
t
ep
h
i
l
a
n
t
h
r
o
p
yw
i
t
h p
u
b
l
i
ci
n
s
t
i
t
u
t
i
o
n
sand
p
r
o
g
r
am
si
sg
o
i
n
g on i
na
l
lo
fo
u
rc
omm
u
n
i
t
i
e
s
,t
ot
h
ea
d
v
a
n
t
a
g
eo
fa
l
l
.
Th
eb
e
s
to
b
s
e
r
v
a
t
i
o
n
st
e
n
dt
ob
ea
tt
h
ecommun
i
ty l
e
v
e
l-i
ne
d
u
c
a
t
i
o
n
,
c
h
i
l
d c
a
r
e a
n
d c
h
i
l
d a
b
u
s
e p
r
e
v
e
n
t
i
o
n
, s
u
b
s
t
a
n
c
e a
b
u
s
e
, i
n
d
e
p
e
n
d
e
n
t
l
i
v
i
n
gf
o
rt
h
ee
l
d
e
r
l
y
, Lnte
.
rg
en
er
a
tL
on
al i
n
i
t
i
a
t
i
v
e
s
,t
h
ec
u
l
t
u
r
a
l and
p
e
r
f
o
rm
i
n
ga
r
t
s
,a
n
da h
o
s
to
fo
t
h
e
re
x
am
p
l
e
s
.
A c
o
n
c
e
r
nt
h
a
tI wou
ld s
h
a
r
ew
i
t
hy
o
ui
st
h
a
t
,u
n
l
e
s
sw
e a
r
ec
a
r
e
f
u
li
n
s
u
c
hc
o
l
l
a
b
o
r
a
t
i
v
ee
f
f
o
r
t
s
,t
h
e
yw
i
l
l
, i
na s
e
n
s
e
,b
e"
o
n
e
-w
a
y
.
" Publ
i
e
o
f
f
i
c
i
a
l
sa
r
ea
n
x
i
o
u
st
om
o
b
i
l
i
z
e a
n
dd
i
r
e
c
tp
r
i
v
a
t
er
e
s
o
u
r
c
e
st
o"
t
h
e
i
r
c
h
o
s
e
no
b
j
e
c
t
i
v
e
s
.
" Th
ey a
r
en
o
ta
lw
a
y
sa
n
x
i
o
u
st
ob
eh
e
l
p
f
u
lt
op
r
i
v
a
t
e
i ~t
i
n ~ ~ e ing s
u
c
hc
o
n
c
e
r
n
s.a
s i
n
c
r
e
a
s
i
n
gt
h
er
e
s
o
u
r
c
e
s
a
v
a
i
l
a
b
l
e f
o
rp
h
i
l
a
n
t
h
r
o
p
i
c p
u
r
p
o
s
e
s
. Th
e ·
c
u
r
rent e
v
i
d
e
n
c
e o
f t
h
i
s
r
e
l
a
t
e
st
o t
h
e t
r
e
a
tm
e
n
to
f c
h
a
r
i
t
a
b
l
e c
o
n
t
r
i
b
u
t
i
o
n
s i
nt
h
eb
u
d
g
e
t
d
e
l
i
b
e
r
a
t
i
o
n
ss
t
i
l
lu
n
d
e
rw
a
y
. Wh
i
l
e r
h
e
t
o
r
i
con b
e
h
a
l
fo
fp
h
i
l
a
n
t
h
r
o
p
y
,
c
h
a
r
i
t
a
b
l
ec
o
n
t
r
i
b
u
t
i
o
n
s
,a
n
dv
o
l
u
n
t
e
e
r
i
sm i
s
,u
s
u
a
l
l
ye
f
f
u
s
i
v
e
,a
c
t
i
o
n
s
t
a
k
e
na
r
eu
s
u
a
l
l
ye
r
o
s
i
v
e
,i
n
v
a
s
i
v
e
,r
e
s
t
r
i
c
t
i
v
e
,a
n
dd
i
s
c
o
u
r
a
g
i
n
g
. I
n
o
u
rv
a
r
i
o
u
sl
e
g
i
s
l
a
t
i
v
es
k
i
rm
i
s
h
e
sa
tt
h
en
a
t
i
o
n
a
ll
e
v
e
ls
i
n
c
e1
9
6
9
,w
e
u
s
u
a
l
l
yc
o
u
n
ts
u
c
c
e
s
si
nt
e
rm
so
fl
im
i
t
e
dl
o
s
s
e
sr
a
t
h
e
rt
h
a
nr
e
a
lg
a
i
n
s
.
It
h
i
n
ko
u
rc
o
n
t
i
n
u
i
n
ga
p
p
r
o
a
c
hs
h
o
u
l
db
et
ob
ec
o
o
p
e
r
a
t
i
v
ew
i
t
h p
u
b
l
i
c
i
n
s
t
i
t
u
t
i
o
n
sand o
r
g
a
n
i
z
a
t
i
o
n
s
,b
u
tt
ob
ec
a
u
t
i
o
u
sa
n
dn
o
tb
ec
o
e
r
c
e
d
.
t
h
en
a
t
u
r
eo
ft
h
ep
r
o
b
l
em
s
.The p
r
o
b
l
em
s·
o
fc
o
n
c
e
r
nt
os
o
c
i
e
t
yt
e
n
dt
ob
ec
om
p
l
e
x
, mu
lt
i
d
i
s
c
i
p
l
i
n
a
r
y
,
o
v
e
r
a
r
c
h
i
n
g
, p
e
n
e
t
r
a
t
i
n
g; a
n
dp
e
rm
e
a
t
i
n
g
. E
a
ch o
fu
s c
a
nm
ak
e o
u
r own
l
i
s
t-i
n
f
l
a
t
i
o
n
,K
l
2 a
n
dh
i
g
h
e
re
d
u
c
a
t
i
o
n
, hom
e c
a
r
ef
o
rt
h
e·
e
l
d
e
r
l
y
,
g
r
o
u
n
dw
a
t
e
r
,e
n
v
i
r
o
nm
e
n
t
a
lq
u
a
l
i
t
y
,j
o
bg
e
n
e
r
a
t
i
o
n
,p
e
a
c
e
.
To t
h
ec
o
n
t
r
a
r
y
,t
h
es
o
l
u
t
i
o
n
s mo
s
t o
f
t
e
nd
e
v
i
s
e
dt
oa
d
d
r
e
s
ss
u
c
hi
s
s
u
e
s
t
e
n
d
't
o b
e n
a
r
r
ow
, d
i
s
c
i
p
l
i
n
e
- o
r p
r
o
f
e
s
s
i
o
n
o
r
i
e
n
t
e
d and b
i
a
s
e
d
,
s
im
p
l
i
s
t
i
c
,a
n
di
n
a
d
e
q
u
a
t
et
ot
h
et
a
s
k
.
Am
a
j
o
r c
o
n
t
r
i
b
u
t
i
o
no
fp
h
i
l
a
n
t
h
r
o
p
yi
na
d
d
r
e
s
s
i
n
gs
o
c
i
e
t
a
ln
e
e
d
sc
a
nb
e
t
o e
n
c
o
u
r
a
g
e a
n
d d
em
o
n
s
t
r
a
t
e p
rog
r
am
s w
h
i
c
h a
r
e c
om
p
r
e
h
e
n
s
i
v
e
,
c
o
l
l
a
b
o
r
a
t
i
v
e
,a
n
dp
r
o
v
i
d
ec
o
n
t
i
n
u
i
t
y
.

�O
b
s
e
r
v
a
t
i
o
n 5 c
o
n
c
e
r
n
s t
h
ep
e
r
s
i
s
t
e
n
tr
e
l
u
c
t
a
n
c
et
of
a
c
ef
a
c
t
s and t
o
d
e
a
lw
i
t
hr
e
a
l
i
t
y
.
T
h
i
s i
sa som
ewh
a
t hum
an c
h
a
r
a
c
t
e
r
i
s
t
i
c- a r
e
s
i
s
t
a
n
c
et
oc
h
a
n
g
e
, wh
en
w
ea
r
ec
om
f
o
r
t
a
b
l
ew
i
t
h t
h
a
twh
i
ch w
e know
.
S
om
e
t
im
e
s
, e
v
e
n wh
en t
h
ee
v
i
d
e
n
c
ei
so
v
e
rw
h
e
lm
i
n
g
, b
o
t
hi
n
d
i
v
i
d
u
a
l
sand
t
h
e
i
ri
n
s
t
i
t
u
t
i
o
n
sa
r
er
e
l
u
c
t
a
n
tt
or
e
s
p
o
n
d
. I
ti
sa t
r
u
i
sm t
h
a
t"
i
n
mo
st a
r
e
a
so
f hum
an c
o
n
c
e
r
n
,·
.
.
.e know b
ett
e
rt
h
a
nw
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                    <text>"Ox Yokes and Whippletrees"
Keynote Remarks
Dr. Russell G. Mawby
Chairman and Chief Executive Officer
W~ K. Kellogg Foundation
Battle Creek Investment Growth Corporation
Second Annual Fund Breakfast
June 6, 1984

Thank you, Dale.

I am particularly pleased to be here this

morning, and to be part of this, the Second Annual Breakfast
focusing on the economic future of greater Battle Creek.

Its simply great to look out in the audience this morning and
see many of this city's best friends and most spirited
leaders.

Your energies and actions have helped Battle Creek to

reach a number of its most challenging goals in recent years.
For that we all owe a debt of gratitude.

�Isn't it also great to see the new spirit of progress and
achievement in our community?

Parking this morning may have

been somewhat of a problem for us ... but what a change we are
going to see in the downtown over the next two years!

*

A new five-deck public parking structure convenient to

the Michigan Mall and to McCamly Square.

*

The new Kellogg Corporate headquarters building.

*

Downtown redevelopment efforts involving the Michigan

Mall, the linear park, new restaurants, and, hopefully, new
businesses.

You should all take pride in the fact that we haven't let our
downtown die ... in the recognition backed by commitment ... public
and private ... that a community needs a l1heartl1, or a center, in
order to perceive itself as an entity.

We are going to have

quite a different downtown than we have had in the past, but it
will be even more vibrant, and even more central to the future
of greater Battle Creek than it ever has before.
2

�We know that the challenges are not over for Battle Creek.

We

still have a 13 percent unemployment rate in our community -one of the highest in Michigan in spite of the turnaround in
the automobile industry.

We continue to face the crucial

challenge of diversifying our local economic base ... of drawing
more and different industries to our community; of creating new
jobs ... and jobs that offer good salaries and working
conditions.

We continue to face the challenge of improving

educational opportunities for our citizens, and for opening up
both employment and social advancement opportunities for all
residents of Battle Creek.

These are facts and needs.

Each of you, each day, must be a

pragmatist as you fulfill your busin ess and civic leadership
roles in Battle Creek.

But you've reached your leadership

position by not being a "gloom and doomer".

Its always easier

to grumble than to roll up the shirt sleeves and go to

3

�work on problems.
down by Hark Twain:

It puts me in mind of the good advice handed
"Lord save us all from a hope tree that

has lost the faculty of putting out blossoms."

I don't believe

there are any gloom and doomers in this room this morning!

I've been asked to talk briefly about economic development as
it relates to the Kellogg Foundation and Battle Creek.

I am

firmly convinced that any foundation's initiatives are
important only in the context of their synergism with people
and other organizations. By that, I mean that the grantmaking
of foundations in economic development, or in almost any other
area of social need, finds its greatest worth when it is a
collaborative undertaking that iqvolves others -- other sources
of funds, as well as active participation by business and civic
organizations, individuals, and government.

4

�Some people think that foundations make their programming
decisions in isolation ... in a sort of rarified atmosphere,
remote from the world, almost supernatural in their approach.
I don't know any that work that way.

We don't at Kellogg.

And

we all know that "supernatural" is only the natural not yet
explained.

Perhaps there is even less clarity about how

private philanthropy, private foundations, relate to the host
of economic development issues and problems which face Michigan
and Battle Creek.

Private foundations in Michigan have had a major role in
statewide economic development initiatives over the past four
or five years.

The Kellogg Foundation, along with the Mott

Foundation of Flint, has been a leading partner in
collaborative economic development initiatives at state and
local levels.

5

�Let me mention a few examples of Kellogg involvement in
economic development.

*

The Industrial Technology Institute in Ann Arbor.

Our

foundation has targeted up to 40 million dollars to the
Industrial Technology Institute which is a pioneering effort to
bring together the research capabilities of our sup erb
institutions of higher education, in this case under the
leadership of the University of Michigan, to address long term
employment opportunities in the automated production systems
area.

The ITI is pooling contributions of university research,

industry's facilities, and gov ernment and private sector
support to make Michigan the geographic center of robotics
technology during the decades of the 1980s and beyond.

The

goal is to develop such technology that will lead to related
industry and jobs in our state.

6

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7

�group of solution finders, operating on a voluntary basis, is
helping Michigan to design ways that the state, business, and
labor can work together to solve issues of mutual concern.

Looking now to the local scene.

The same set of measurements,

involving collaborative funding, and collaborative targeting of
talent and other human resources, is also very much in evidence
right here in Battle Creek.

And that is true whether one is

talking about specific economic development efforts, or the
types of educational and recreational improvements which will
result in work experience for youth, a better educated and
trained future work force, and those which make Battle Creek a
more attractive community in which to live and invite guests,
and new industry.

Let me remind you of a few examples.

8

�*The summer youth employment programs over the past three
years which have involved the funding of Kellogg and other area
foundations, the cooperation of businesses to provide jobs,
help of local schools to off er gu i d a nc e and counseling for the
young workers, and the assistance of youth serving agencies to
coordinate the many employment-related activities.

There also is an exceptional range of educationally oriented
initiatives which have blossomed during the past two years.
They include the recent "Excellence in Education" day held here
in Stouffer's Branson Ballroom just two weeks ago.

It was a

day devoted to recognizing the academic achievement of seniors
from all eight area public and private school systems.

Other

academically grounded projects have included summer programs
for the gifted and talented; computer camps for youngsters;
related training for school teachers in science and math; and

9

�the list goes on and on.

All of these will eventually result

in better educated, more skilled workers for local business and
industry.

We also now see the new Linear Park System becoming a
reality ... physically linking the new Battle Creek in a 28-mile
system that will be a tremendous recreational resource for all
of us ... from walkers to joggers, senior citizens to winter
skiiers.

The Park, more importantly, is being developed with

funding from the Kellogg Foundation, the state of Michigan Land
Trust, and the City of Battle Creek.

It also will involve the

cooperation of scores of area nonprofit service organizations
to help "adopt" and maintain portions of the park ... And, again,
there is the provision of summer jobs for hundreds of area
youth, the chance for young people to actually work on
construction of the park system during the next three years.

10

�I might also mention the phenomenal development of the Binder
Park Zoo as an area recreational and education facility and
outreach effort. The Zoo's growth has been made possible only
through the collaborative, combined efforts of area business,
industry, foundations, and most importantly, volunteers who
have served countless hours as board members and as educational
docents for the zoo's programs.

As the zoo further develops

its animal exhibits during the immediate years ahead, area
youths also will be employed in zoo construction activities.
These recreational efforts will make Battle Creek an exciting
and fun community in which to live and work.

Through these examples, I believe it is also clear that the
Kellogg Foundation has backed up its belief in a collaborative
approach to development efforts -- statewide and locally.

11

�As I mentioned earlier, any attempt to better the quality of
life -- whether in Battle Creek or Michigan or elsewhere -begins with the involvement and commitment of people ... and with
the collaboration, or synergism of businesses, civic groups,
labor groups, industries, and citizen leaders all working
together.

You know, I have a pair of oxen, -- steers trained as the draft
animal in pioneer America.

Conscious of the pair's historic

roots, I named them Yankee and Doodle and they drive to oral
commands only, as they should.

With oxen, we use the yoke to

transform their strength to useful energy.
harness, whippletrees and eveners.
working together, can do the job.

With horses, it's

A well-trained team,
But if they are not together

when they hit the yoke or collars, they'll work against each
other, with disastrous results.

12

�The uniqueness and the success of the Economic Development Fund
has been its emphasis on the team approach in harnessing the
power and the potential of local institutional and individual
citizen partnership for solution of Battle Creek's economic
diversification problems.

The approach is as old as the use of

ox yokes and whippletrees in America.

It is also as relevant

and as challenging as anything facing our community today, and
the longer term needs of the 1980s and beyond.

That is the key.

LONG TERM NEEDS.

All of us here today, must

ask ourselves what kind of future we want for Battle Creek in
1990 and beyond?

What kind of job opportunities do we want

available for our children and our grandchildren?
community of growth and progress?

Do we want a

Of excellent schools,

government services, recreational facilities, civic and
cultural institutions and activities?

13

�I think we know what we want ... for ourselves, for our future,
for our children, for our community.
this morning.

That's why we are here

To step up to the challenge of keeping Battle

Creek moving ahead.

To pledge our commitment of personal or

business financial support in 1984 to the Economic Development
Fund, and to the types of job creation and job retention
projects which it has already funded so successfully in its
first year of operation.

The Kellogg Foundation intends to accept its part of that
community challenge and responsibility.

Toward that end, I am

pleased to announce today that each year for the next five
years, contingent on the fund's projects successfully
increasing the number of local jobs and new firms in our
community, the Kellogg Foundation will match other local
contributions by business, industry, individuals and
foundations to the economic development fund up to a total
match of $2.4 million.
14

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15

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          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="450974">
                <text>&lt;a href="http://rightsstatements.org/page/InC/1.0/?language=en"&gt;In Copyright&lt;/a&gt;</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="450979">
                <text>1984-06-06</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="796492">
                <text>application/pdf</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="799599">
                <text>Text</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
  </item>
</itemContainer>
