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                    <text>! Janice~aNey-MCSCNewPRS~ndingCo_m~m_rt_~_e~~~~~~~~~~~~~~~~~~~~~~~~-P_a~g_e~
1

From:
Janice Harvey
To:
aswain@cacil.org; jcomer01 @lear.com ; kwhipple@cmsenergy.com ;
kyoung_welch@cdltrainingschool.net; Mulhern , Dan; Newport, Don; patryanoday@chartermi .net;
Pickard , Vivian ; rcollier@cmif.org; wendy.acho@abnamro.com
Date:
11/5/2004 2:29:42 PM
MCSC New PR Standing Committee
Subject:
At the MCSC Retreat, you volunteered to serve on the new PR Standing Comm ittee . Prior to our
upcoming Board Meeting (on Monday, December 13), we would like to convene a conference call with this
new committee to talk about the MCSC Marketing Plan . We will be sending you a copy of the marketing
plan prior to the call.
We have schedu led the call for Monday, November 29 , from 2:00 pm - 3:00 pm .
The call-in information is as follows :
Phone: 888-689-5574
Passcode: 9939719
Committee Members:
Kathy Young-Welch- Chair
Wendy Ache
Rob Collier
Jimmie Comer
Dan Mulhern
Don Newport "' n
Pat O'Day -tv--'
Vivian Pickard -'-le 5
AI Swain
I
Ken Wh ipple

-'i.t-5

Please let me know if you are available to participate in the conference call. Thanks!
Janice HaNey
Michigan Community Service Commission
1048 Pierpont, Su ite 4
Lansing Ml 48913
Phone : (517) 373-4998
Fax: (517) 241-3869
haNeyj1 @m ichigan .gov

CC:
Bowman , Joan ; diana.gouin@abnamro .com ; Grill , Mary; Janecke, Cindy; Kaiser,
Paula ; Lawson, Janet; mckoontz@cmsenergy.com ; Susan , Cuddington,

J

�~~JIIl,;t::,fii:IIVt::y-

1'\lt::W IVIvvv rUUIIIJ "t::ldliUII~ vldiiUIII~ vUIIIIIIILLCC

From:
To:
Date:
Subject:

Janice Harvey
kyoung_welch@cdltrainingschool.net
11/2/2004 9:20:26 AM
New MCSC Public Relations Standing Committee

Hi Kathy- At the MCSC Retreat, you volunteered to serve as Chair of the new PR Standing Committee.
Prior to our upcoming Board Meeting (on Monday, December 13), we would like to convene a conference
call with this new committee to talk about the MCSC Marketing Plan.
Please let me know if you are available on Monday, November 29, between 1:00 and 3:30 pm for a
conference call. The call should only take about an hour. Once I know if you are available, I will send the
message out to all the committee members.
Committee Members:
Kathy Young-Welch - Chair
Wendy Acho
Rob Collier
Jimmie Comer
Dan Mulhern
Don Newport
Pat O'Day
Vivian Pickard
AI Swain
Ken Whipple

Janice Harvey
Michigan Community Service Commission
1048 Pierpont, Suite 4
Lansing Ml 48913
Phone: (517) 373-4998
Fax: (517) 241-3869
harveyj1 @michigan.gov

CC:

Lawson, Janet

rCil:;j"' r

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                    <text>Drafll.2- November 15, 2004

MICHIGAN COMMUNITY SERVICE COMMISSION
MARKETING PLAN

I.

INTRODUCTION

The following Michigan Community Service Commission (MCSC) Marketing Plan is a
one-year strategy focusing on AmeriCorps, Learn and Serve, Citizen Corps, and
Volunteer Investment Grants. (A separate marketing plan has been developed for Mentor
Michigan.) This plan will be overseen by the MCSC Public Relations Committee and
implemented by the MCSC staff and commissioners. Its activities are focused in the
following areas: special events, external communication, internal communication,
legislator relations, and program support.

II.

PLAN OF ACTION

A. Special Events and Meetings
• Plan and implement the MCSC's special events as outlined below
• Develop and implement a media plan for events as necessary
• Develop event overview including cost to attend, cost of event including staff
time, etc.
Special Events
o Governor's Service Awards
o Michigan's AmeriCorps Celebration
o Russ Mawby AmeriCorps Signature Service Project
o Service-learning Symposium
o Outstanding Service-learning Awards
o Service-learning Institute
o Mentor Michigan Regional Meetings
o National Mentoring Month
o CERT Training for Staff at Comerica Park, Ford Field, Joe Louis Arena, and
Fox Theatre
Meetings
o MCSC Commission Meetings
o Michigan Citizen Corps Council Meetings
o AmeriCorps Member Council
o Service-Learning Youth Council (SLYC)
o Grantee Meetings and Training

1

�B. External Communication
• MCSC web site
o Redesign
o Regular updates
o Redesign and add "ConnectMichigan Guide to Volunteering"
• Talking points for the MCSC and each program area
o Federal dollars granted
o People involved and people served
o Special events
• Consistent phone answering message
• Develop Powerpoint presentation templates
• Create panels for AmeriCorps display
• Create panels for MCSC display
• MCSC brochure
• Annual report (hard copy/electronic?)

C. Internal Communications
• Work together the MCSC Public Relations Committee to develop and oversee the
MCSC Marketing Plan
• Train grantees on using the MCSC name and logo in publications, etc.
• Review grantee policies on use ofMCSC logo
• Involve MCSC Commissioners in activities as appropriate

D. Legislative Relations (federal and state)
• Give legislators the opportunity to make all grant announcements in their districts
• Notify legislators of funding opportunities
• Invite legislators to events that involve their constituents
• Invite legislators to events held in their districts
• Notify legislators of award winners in their districts
• Ongoing communication (electronic newsletter)

E. Program Support
• AmeriCorps
o Press Releases
• Grant announcements
• Member Council announcements
• Learn and Serve
o Press Releases
• Grant announcements
• Fellows program
• Special activities (e.g. national presentations)
2

�•

•

• SayYES
Citizen Corps
o Press Releases
• Grant announcements
VIG
o Press Releases
• Grant announcements

F. Mentor Michigan
• See attached document

3

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                    <text>Draft 1.0- November 23, 2004

MENTOR MICHIGAN MARKETING PLAN

I.

INTRODUCTION

The following Mentor Michigan Marketing Plan is a one-year strategy, overseen by the
MCSC Public Relations Committee, to be implemented by the Michigan Community
Service Commission (MCSC) staff and commissioners. Its activities are focused in the
following areas: special events, branding, external communication, and internal
communication.

II.

PLAN OF ACTION

A. Special Events and Meetings
• Plan and implement the following special events and meetings, including
appropriate media plans:
Special Events
o Regional Meetings
o Bi-annual Training
Meetings
o Mentor Michigan Leadership Council
o Mentor Michigan Providers Council
B. Branding
• Develop a strategy for consistent placement and usage of Mentor Michigan logo
• Secure promotional items highlighting the Mentor Michigan logo to be used for
mentor recruitment
• Train local mentoring collaboratives, MCSC grantees that promote mentoring,
and Mentor Michigan VISTAs to use the Mentor Michigan logo appropriately
• Develop a plan that utilizes First Gentleman Mulhern as the "face" of Mentor
Michigan
• Jingle development
• Identifiable mentoring song
• Develop regional plans effectively utilizing local strengths (e.g. placemats at ski
lodges in northern Michigan)

�C. External Communication

External communication includes efforts to reach the general population and all
National Mentoring Month and Advocacy Network support.
• Mentor Michigan web site
o Great stories
o Mentor Michigan Directory
o Additional Resources for mentoring programs and organizations
o Regular updates
• Develop Mentor Michigan talking points for all people representing Mentor
Michigan
• Assist with recruitment of members for the Michigan Mentoring Advocacy
Network
• Determine the need for Mentor Michigan publications (e.g. brochure, annual
report, etc.)
• National Mentoring Month
o Web site traffic
o 4,300 hits
o Communications Tool Kit
o 1-800-VOLUNTEER call volume
o 1,000 calls
o TV and radio PSAs- create PSAs with DP&amp;Company and expand
distribution modalities
o Have PSAs placed the major markets (Detroit, Grand Rapids, Lansing,
Tri-Cities)
o DM interviews (TV or radio)
o Cover the major markets including public radio and commercial-Detroit,
Grand Rapids, Lansing, Tri-Cities
o DM appearances
o Add a request form for a DM appearance to the Tool Kit with a due date
of early December
o Target 10 appearances
o Schedule a major local event on Thank Your Mentor Day
o Op Ed articles
o Written by MCSC Commissioners with the goal of at least one article in
each major market-Detroit, Grand Rapids, Lansing, Tri-Cities.
o Locally driven media (TV, radio, or print)
o Have local organization promote activities covering each of the major
markets-Detroit, Grand Rapids, Lansing, Tri-Cities
o Local events
o 25 events registered with Mentor Michigan
o MCSC Commissioners will participate in at least 10 local event
o Statewide Press Releases
o Announce National Mentoring Month
o Announce Mentor Michigan Leadership Council
o Mentor Michigan Sunday and other faith-based activities
o 100 churches throughout the state host a Mentor Michigan Sunday

2

�•

·-·
•

Develop Mentor Michigan champions
o Rhonda Walker, TV4 Detroit
o WNBA Player- Detroit Shock
o Mentor Michigan Leadership Council

D. Internal Communications
Internal Communications includes mentoring programs and organizations, MCSC
Commissioners and staff, state employees, and other "internal" customers
• Communication with mentoring programs and organizations
o Mentor Michigan listserv
o Provide technical assistance as needed
• Continue utilizing MCSC commissioners and staff members to promote and
support Mentor Michigan
• Encourage State of Michigan department heads to mentor
• Promote and support local mentoring collaboratives.

3

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                    <text>Janice Harvey- PR Committee Conference Call

Jl

:J~
~~
S
J-

'

[{Jqr)

From:
Janice Harvey
To:
aswain@cacil.org ; kwhipple@cmsenergy.com ; kyoung_welch
I 1nin school. r{)!f;
Mulhern , Dan ; Newport, Don ; patryanoday@chartermi.net; Pickard , Vivian; rcollier@cmif. rg ;
wendy.acho@abnamro.com
Date:
11/24/2004 1:25:03 PM
Subject:
PR Committee Conference Call

Reminder- there is a MCSC Public Relations Committee conference call scheduled for Monday 11/29 at
2:00pm . The call-in information is as follows :

Phone: 888-689-557 4
Passcode: 9939719
Agenda:
1. Discussion/understanding of the MCSC Marketing Plan
2. Brochure/Annual Report
3. Legislative Communications (electronic)

I have attached a copy of the MCSC Marketing Plan which will be discussed . I have also attached a copy
of the Mentor Michigan Marketing Plan. This will be reviewed at a meeting of this committee at a later
date (see next paragraph) but we wanted you to have it to see how it feeds into the MCSC Marketing Plan .
We would like to schedule an additional meeting with the PR Committee . This meeting will take place on
Monday, December 13 at 11 :00 am (prior to the MCSC Board Meeting). It will take place at Lear
Corporation . At this meeting we will discuss the Mentor Michigan Marketing Plan, including National
Mentoring Month , and the Governor's Service Awards .
Please let me know if you are available to meet on 12/13 at 11 :00 am {the MCSC Board Meeting will begin
at 12:00 pm).

Jan ice Harvey
Michigan Community Service Commission
1048 Pierpont, Suite 4
Lansing Ml 48913
Phone: (517) 373-4998
Fax: (517) 241-3869
harveyj1 @m ichigan.gov

CC:
Amerson , Clarice ; Bowman, Joan ; diana .gouin@abnamro .com ; Grill, Mary; Janecke,
Cindy; Kaiser Van Dam, Paula; Lawson, Janet; mckoontz@cmsenergy.com; Susan , Cuddington,;
Zatina , Mary

(3

c.

Page 1

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....

Draft 1.5- December 2, 2004

MENTOR MICHIGAN MARKETING PLAN

I.

INTRODUCTION

The following Mentor Michigan Marketing Plan is a one-year strategy, overseen by the
MCSC Public Relations Committee, to be implemented by the Michigan Community
Service Commission (MCSC) staff and commissioners. Its activities are focused in the
following areas: special events, branding, external communication, and internal
communication.

II.

PLAN OF ACTION

A. Special Events and Meetings
• Plan and implement the following special events and meetings, including
appropriate media plans:
Special Events
o Regional Meetings (PK- Fall 2005)
o Training
o Quarterly Training in SE Michigan through the Hudson Weber Foundation
grant (PK - beginning second quarter 2005)
Meetings
o Mentor Michigan Leadership Council (JL- Announce council in January
2005, convene council in February 2005, regional events TBD)
o Mentor Michigan Providers Council (PK- January, April, July, October
2005)
B. Branding
• Develop a strategy for consistent placement and usage of Mentor Michigan logo
(MG- March 2005)
• Seek and secure promotional items highlighting the Mentor Michigan logo to be
used for mentor recruitment (MG- May 2005)
• Train local mentoring collaboratives, MCSC grantees that promote mentoring,
and Mentor Michigan VISTAs to use the Mentor Michigan logo appropriately
(MG- May 2005)
• Develop a plan that utilizes First Gentleman Mulhern as the "face" of Mentor
Michigan (JLIMG- TBD based on funding)
• Jingle development

�•

• Identifiable mentoring song
Develop regional plans effectively utilizing local strengths (e.g. placemats at ski
lodges in northern Michigan) (MG- TBD based on funding)

C. External Communication

External communication includes efforts to reach the general population and all
National Mentoring Month and Advocacy Network support.
• Mentor Michigan web site (secure a student intern- JL)
o Great stories (Intern - ongoing)
o Mentor Michigan Directory (MG- December 2005)
o Additional Resources for mentoring programs and organizations (Internongoing)
o Regular updates (Intern - ongoing)
• Develop Mentor Michigan talking points for all people representing Mentor
Michigan (MG- December 2005)
• Develop a plan to promote mentoring through WJR Radio (JLIMG- April 2005)
• Work with the Detroit Pistons Foundation to develop mentoring champions, a
promotional event, and other activities. (PK- June 2005)
• Work with John Seeberger regarding the M&amp;M's promotion (JB- April2005)
• Assist with recruitment of members for the Michigan Mentoring Advocacy
Network (PK - ongoing)
• Determine the need for Mentor Michigan publications (e.g. brochure, annual
report, etc.) (MG- TBD based on funding)
• National Mentoring Month (MG- January 2005)
o Web site traffic
o 4,300 hits
o Communications Tool Kit
o 1-800-VOLUNTEER call volume
o 1, 000 calls
o TV and radio PSAs- create PSAs with DP&amp;Company and expand
distribution modalities (DP&amp;Company, JB)
o Have PSAs placed the major markets (Detroit, Grand Rapids, Lansing,
Tri-Cities) (DP&amp;Company)
o DM interviews (TV or radio) (JB)
o Cover the major markets including public radio and commercial-Detroit,
Grand Rapids, Lansing, Tri-Cities (DP&amp;Company)
o Utilize mentoring programs to promote placement ofPSAs by providing
them with copies they can walk into local stations. (MG/DP&amp;Company)
o DM/JG appearances (JB- January 2005)
o Add a request form for a DM appearance to the Tool Kit with a due date
of early December (MG- November 2005)
o

Host an event at the State Capitol Building with JG and DM and their

o

mentees (JLIMG- Dates set in December 2005, Event in January 2005)
Target 10 DM appearances throughout the state (JB- Dates set in
December 2005, events in January 2005)
2

�o

•

Schedule a major local event on Thank Your Mentor Day (JB -Dates set
in December 2005, event on January 25, 2005)
o Announcement or appearance of JG with new mentee (JB -Date set in
December 2005, event in January 2005.)
o Op Ed articles
o Written by MCSC Commissioners with the goal of at least one article in
each major market-Detroit, Grand Rapids, Lansing, Tri-Cities. (MGJanuary 2005)
o Locally driven media (TV, radio, or print)
o Have local organization promote activities covering each of the major
markets-Detroit, Grand Rapids, Lansing, Tri-Cities (MG- January
2005)
o Local events
o 25 events registered with Mentor Michigan (MG- January 2005)
o MCSC Commissioners will participate in at least 10 local event (JLJanuary 2005)
o Statewide Press Releases
o Announce National Mentoring Month (MG- January 6, 2005)
o Announce Mentor Michigan Leadership Council (MG- January 2005)
o Mentor Michigan Sunday and other faith-based activities (GR- January 2005)
o 100 churches throughout the state host a Mentor Michigan Sunday
Develop Mentor Michigan champions (JL- January 2005)
o Mentor Michigan Leadership Council
o Rhonda Walker, TV4 Detroit
o Swin Cash, Detroit Shock Player
o Az-Zahir Hakim, Detroit Lion Player

D. Internal Communications
Internal Communications includes mentoring programs and organizations, MCSC
Commissioners and staff, state employees, and other "internal" customers
• Communication with mentoring programs and organizations
o Mentor Michigan listserv (PK - ongoing)
o Provide technical assistance as needed (PK/MG- ongoing)
• Utilize MCSC commissioners to promote and support Mentor Michigan (JLongoing)
• Continue utilizing MCSC staff members to promote and support Mentor
Michigan (PK/MG- ongoing)
• Encourage State of Michigan department heads to mentor (DM- TBD)
• Promote and support local mentoring collaboratives (PK- ongoing)

3

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                    <text>Draft 1. 3 -December 9, 2004

GOVERNOR'S SERVICE AWARDS/CARTER PARTNERSHIP AWARDS
MARKETING PLAN

I.

INTRODUCTION

The following Governor's Service Awards Marketing Plan is a one-year strategy
focusing on recruitment of nominations, selection of award winners, pre-GSA event
media, GSA media. This plan will be overseen by the MCSC Public Relations
Committee and implemented by the MCSC staff and commissioners.

II.

PLAN OF ACTION

A. GSA Nominations
• Diversity is a key component of the nomination solicitation process
• Create hard copy and electronic versions of the GSA nomination form
• Disseminate nomination form
o MCSC- News, Mentor Michigan, and MCSC Program listservselectronically
o Mail a hard copy to nominators from the past five years with a letter from
JGandDM
o Mail a hard copy to winners from the past five years with a letter from JG
andDM
o Mail a hard copy to MCSC current database
o Put a press release encouraging nominations out statewide via PR
Newswire
o Individual solicitation of nominees (?)
o Utilize Commissioners media contacts to get nomination information
placed in a variety of media outlets
• Write a radio PSA
• Prepare a sample newspaper ad
o Place GSA nomination information in partner newsletters, on web sites
and listservs, etc.
• Determine Commissioners who have corporate newsletters and
other constituency groups that would help promote nominations.
• Determine partner organizations such as CMF, MNA, CMA,
United Way ofMichigan, etc. that would help promote
nominations.

1

�I'

B. Selection of Award Finalists and Winners
•
•

•

Diversity will be used as a selection criterion for award finalists and winners.
The selection of the award winners will be a multi-level process, facilitated by the
MCSC staff, which will include:
o Peer Reviewers
o Commissioner Reviewers
o Sponsor Reviewers
o StaffReviewers
The final decision of the award winners will be recommended by the MCSC staff
and approved by the MCSC/Executive Committee.

C. Pre-GSA Press Conference
•

•
•
•
•
•
•

A press conference will be held to announce the award finalists six weeks before
the dinner
First Gentleman Mulhern will host the press conference. (Governor?)
TV, radio, and print media from each of the finalists' hometown will be invited.
Media kits will be developed.
State and federal legislators from the finalists' hometown will be invited.
Finalists and nominators will be invited.
Statewide press release announcing the winners will be issued from Governor
Granholm's office

D. GSA Event Media
•
•
•
•
•
•
•

Event emcee will be a high profile celebrity.
A partnership will be formed with a television affiliate that will cover the event
and send clips to affiliate stations in each winner's hometown.
Newspaper exclusives- one newspaper in each winner's hometown will be
identified to offer an exclusive interview with the winner. (1)
TV, radio, and print media from each finalist's hometown will be invited.
(co,mped?)
State and federal legislators from the winner's hometown will be invited.
(compe&lt;J?)
Event program will profile each award finalist.
Event video will acknowledge each award finalist

2

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                    <text>STATE OF MICHIGAN

JENNIFER M. GRANHOLM, Governor

MICHIGAN COMMUNITY SERVICE COMMISSION
1048 Pierpont, Suite 4
Lansing, Michigan 48913
Telephone: (517) 335-4295
FAX: (517) 373-4977
www.michigan.gov/mcsc

Chairperson
Daniel G. Mulhern
Executive Director
Janet C. Lawson

MEMORANDUM

TO:

MCSC Commissioners

FROM:

Kathy Young-Welch, MCSC Public Relations Chair

DATE:

December 10, 2004

RE:

MCSC Public Relations Committee Report

The Public Relations Committee met on Monday, November 29, at 2:00p.m. via conference
call.
The following members of the committee were present: Dan Mulhern, Don Newport, Vivian
Pickard, Ken Whipple and Kathy Young-Welch. The following staff members were present:
Mary Grill, Janice Harvey and Janet Lawson.
MCSC Marketing Plan
The MCSC Marketing Plan was distributed and the different areas discussed. It was agreed that
another section should be added addresses the role of the Commission and branding issues.
External Communication: The committee members thought it would be important to do an
assessment of the MCSC partners to see what type of internal communication tools
(weekly/monthly newsletters, e-bulletins, etc.) they have. The MCSC can then use those tools
to share information on events, GSA nominations, etc. It was also suggested to involve the
corporate partners in submitting applications for various MCSC awards. The Committee also
agreed that there would not be an Annual Report, but possible quarterly E-newsletters. There
was also discussion about developing a consistent message and having consistent information to
share. A brochure would meet this need. It was also recommended that we see if it is possible
to have our statewide data broken down by programs and regions so the Commissioners can
have specific information pertaining to their geographical area.
Internal Communication: Need to establish an identity for the Commission. The Committee
also discussed the branding issues and the difficulty of the all the program logos.

�Legislative Relations: The Committee stated that there needs to be more proactive
Commissioner updates, that the legislators should be more actively involved in the GSA
nomination process, and Commissioners should be know when contacts have been made with
legislators in their area. There was brief discussion about an event with Rep. Tobocman
(former AmeriCorps member) or Sen. Kuipers, who is a mentor.
Program Support: The MCSC needs to promote the idea and concept of AmeriCorps, Learn
and Serve, and Citizen Corps.
The next meeting of the Public Relations Committee is scheduled for Monday, December 13th at
11:00 a.m. The Mentor Michigan and Governor's Service Awards Marketing Plans will be
discussed.

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"

~~tJaVv'son ~··McscrMedia Plans.ds},(:

COL Memorandum
To:

Mary Grill

From: Kathy Young-Welch
CC:

Janet Lawson

Date: 12/20/04
Re:

Mentor Media Plans

Hi Mary, I apologize for just getting back with you. Last week was
incredibly busy with the wrapping of company business for the year and the
college graduation of my youngest son. Below are some ideas that I have
and some areas where I can be of assistance to the plan already
developed. Please review them and let me know what you think? I will be
working during the holidays with the following days off (12/24/12/27, 12/30.
1/3). I would love an opportunity to further discuss these ideas given our
short window. Perhaps we can arrange a conference call. I am interested
in knowing how the psa recording went, what the media package is like,
when it will be available, etc. After the holidays I can focus more on the
MCSC and the GSA Marketing Plans.

Mentor Michigan Marketing Plan
-~:J
We need to have identified media partners (radio, commercial
television, cable, newspapers) in each of our major regions across
the state.
• A letter from the governor and First Gentleman needs to go to eac
General Manager or other top level leadership requesting support of
Mentoring messages during the month of January in the form of
news stories, public service announcements, news articles and
special interviews. Specifically in Detroit, for the African American
Community, I would recommend perhaps a letter that will reference
me as a commissioner from the Detroit community who will help
coordinate/participate in interviews at WMXD, KISS 102 FM and
WCHB (These are stations that cater to African American Adults). (I)
I have relationships with key individuals each station).
• Radio/TV/Cable Ideas 1. (30/60 vignettes touting mentoring

L

snapshot stories from mentors, mentee and parents of mentors,

Page 1

J

�each could end with a tag line encourage adults to contact the
commission website and connect with a mentoring organization. (2)
Local contests to identify super mentors who are making a difference
could be engaged with a media partner in various parts of the state.
A special luncheon could be held to recognize a group of 6-10
mentors. The event would be sponsored by the station, underwritten
by commercial sponsors and "Significant Mentor" Certificates could
be given out to the mentors. The certificates would be signed by the
station leadership and the governor and first gentleman. I have had
a lot of success with events like this. (3)
• We should think about customized radio psa's. Most 30/60 public
service announcements are aired at weaker listening times.
Sometimes, providing a simple 10-15 second reader that an air
personality can read in-between a song or over a song-bed is more
acceptable by the radio station (EX. Mentoring can change the life
of not just a young person, your life as an adult can be
positively impacted too. Phone (1-800-mentor) to connect with
a child in your community Today). I can offer some assistance
in helping write some of these quick announcements).
• In areas where commissioners are located, their involvement as
interviewees could be utilized or tied to any interviews with the
governor or first gentleman. This will personalize the interviews and
pave the way for a commission contact for future volunteer
interviews.
• In the Detroit Community to address the need for African American
Male Mentors, a relationship needs to be forged with the 100 Black
Men organization and the governor and first gentleman. I can help
facilitate this with the organizations leadership. The group, which is
already involved in working with young southeastern Michigan
African American males, may have an interest in standing shoulder
to-to shoulder with the governor's office working with young people.
• Engaging the Detroit Urban league and NAACP mentoring programs
for their support can be requested. I can assist in bridging these
relationships.
" Mentor Saturdayt8tmctay-S1Wtl1tf·be-made:---·---~
• --The designation for
Letters to clergy umbrella organization leadership like the Council of
\
\
Baptist Pastors and Vicinity, the Ecumenical Clergy, the Church of
.
god in Christ (COGIC) should come from the governor and first
gentleman seeking placement of a mentoring article, message or
}\
featuring individual church mentoring group(s) on this
_!/
Saturday/Sunday. Most of these churches have youth groups and
many have mentoring programs. Some food for thought also, is that
---rneFW...f!~l'lef;eerl'e~htHUf'fFe~he-es-~outh months where an

-

cr-* trJt:''~(if;{

�(

.

• - - - " 1 - · · · .... - -

••r'L""r'

n---..,

••-...1:- n•--- . . . __

additional mentoring activity or message could come.

•

Personally, I will January 12, 19 and 26 have mentoring
vignettes throughout each of my cable programs. In one of the
segments, I would like to feature Dan. Let me know if either if
these dates are good for him. My program City Highlights airs
live from 7-SPM on those dates. The program is aired from the
Detroit Comcast Studio's at 12775 Lyndon.

3

I

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                    <text>I J~nlce Ha~ey- Pubiic; Relations Committee c'onfe:rence Call- WEDNESQAY
From:
Janice Harvey
aswain@cacil .org; kwhipple@cmsenergy.com; kyoung_welch@cdltrainingschool .net;
To:
Mulhern, Dan; Newport, Don; patryanoday@chartermi.net; Pickard, Vivian; wendy.acho@abnamro .com
5/10/2005 4:24 :54 PM
Date:
Public Relations Committee Conference Call- WEDNESDAY
Subject:

Reminder- there is a MCSC Public Relations Committee Conference Call scheduled for Wednesday 5/11
at 10:30 am . The call-in information is:
Phone: 888-689-5574
Passcode: 9939719
An agenda and background information is attached. Please let me know whether or not you will be on the
call. Thanks.

\.

Janice Harvey
Michigan Community Service Commission
1048 Pierpont, Suite 4
Lansing Ml 48913
Phone: (517) 373-4998
Fax: (517) 241-3869
harveyj1 @michigan .gov

CC:
Amerson, Clarice; Bowman , Joan; Janecke, Cindy; Lawson, Janet;
mckoontz@cm senergy.com

Page 1

J

�Public Relations Committee
Agenda
May 11,2005
I.

Review ofMCSC Goal- To expand Public Relations to promote mentoring,
community service, service-learning and the MCSC through ...

II.

Build consensus among committee members on the need for progress toward
the four bullet points under the Public Relations goal

Ill.

Create three sub-committees to:
•
•
•

Work with staff to overlay placement of First Gentleman and
Commissioners on staff activity calendar
Develop media and community appearance opportunities and identify
commissioner support
Create central housing for information from the first two sub-committees
to develop newsletter first for Commissioners, with the possibility of a
community newsletter

�Proposed MCSC Public Relations Subcommittees
Objectives:
1. Consistent and constant reporting of'Best Practices" and primary
accomplishments from each program area.
2. Use of Branding techniques to promote individual programs
3. Development of a newsletter to promote MCSC.
4. Update, prioritize and implement the MCSC marketing plan with the MCSC
Public Relations Committee.

Subcommittee I

Community Activity (Overlay community opportunities
(community program or event, etc.) over commissioner areas and
solicit support or follow-up from commissioners.)

Subcommittee II

Media Activities Committee (Overlay media opportunities
(interviews, news conferences, etc.) over commissioner areas and
solicit support or follow-up from commissioners.)

Subcommittee III

Publicity Committee (work with the MCSC Staff to incorporate
commission activities in MCSC electronic and printed publicity
outreach)

Subcommittee I

Subcommittee II

Getting our message out
Getting our message out
Strategic Outreach
Strategic Outreach
Create Community awareness
Create Community awareness
Assist as resources
Assist as resources
Tying our mission/objectives
Tying our mission/objectives
Incorporate marketing plan
Incorporate marketing plan
Identify major community stakeholders
As co- champions of volunteerism

MCSC Staff Clarifications
Gauge on how other media outlets use our information
Securing loaned PR Executive
Expand Americorp member of the month
Integrating logos
Capture participants email addresses at commission events
Annual report

Subcommittee III
Getting our message out
Strategic Outreach
Create Community awareness
Assist as resources
Tying our mission/objectives
Incorporate marketing plan

�2004-2005 Michigan Community Service Commission Goals
1st Priority

Expand PUBLIC RELATIONS to promote mentoring, community
service, service-learning, and the Michigan Community Service
Commission through:
• Consistent and constant reporting of best practices and primary
accomplishments from each program area.
• Use of "branding" techniques to promote individual programs.
• Development of a newsletter to promote the MCSC.
• Update, prioritize and implement the MCSC marking plan with the MCSC
Public Relations Committee.

Comments from Commissioners:
• We have a great message - we need to get the message out there
(marketing firm)
• Develop strategic plan for media and corporate outreach for
Commissioners
• People don't know what this commission is
• Getting some resources in this area I gauge how other media outlets feel
about information
• Secure a loaned PR exec
• Expand AmeriCorps member of the month
• Get our brand out there
• See how we can tie our mission into corporate slogan
• Integrate logos (AmeriCorps, Learn &amp; Serve, Mentor Michigan)
• Revisit marketing plan
• capture participants email addresses at MCSC events
• Combine current newsletter information into a MCSC E-bulletin
• Identify leaders/athletes in communities so people can "follow"
• Sports teams to host a mentoring event
• Annual report needed to distribute to corporations and foundations

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                    <text>JOHN ENGLER, Governor

MICHIGAN COMMUNITY SERVICE COMMISSION

111
George W. Romney
Lansing,
Telephone:
FAX:

Chairperson
Russell G. Mawby
Executive Director
Kyle Caldwell

S. Capitol Ave.
Bldg., 4th Floor
Michigan 48913
(517) 335-4295
(517) 373-4977

MEMORANDUM

TO:

Members ofthe Michigan Community Service Commission

FROM:

Kyle Caldwell, Executive Director

RE:

Future Goals

DATE:

November 17,2000

CC:

Friends ofthe MCSC

Attached you will find the latest version of the "Future ofMCSC" document which
includes the specific goals, objectives and SWOT analysis as crafted by the MCSC staff
at their 2000 Staff Retreat.
Strategies
The "Future ofMCSC" proposes that the MCSC focus its operational energies on three
basic strategies:
1. MCSC will be a grantmaking entity much in the same way as would a
foundation. The MCSC would invest in models and initiatives that would further the
strength of the field, but would refrain from building staffing and internal structures
to operate these initiatives. The role of the MCSC would be to provide and/or broker
support that incubates new ideas and new models with an eye toward sustainability
through support through avenues at the local, state and national level.
2. MCSC will forge new partnerships that look as intensively within state
government as outside state government. The workforce ofthe state ofMichigan is
vast as is its ability to touch the lives of others. The MCSC can help to recognize and
promote the existing and future volunteer efforts occurring within state agencies.

�3. MCSC will study, analyze and share its learning experiences with the rest of the
world to advance the knowledge of the field. The MCSC has traditionally only
provided evaluation funds and support to grantees for their own purposes. This
resource will continue, but the MCSC will also look to providing impact data on
different volunteer initiatives as well as those it funds. One example is to provide an
annual report on the health of service and volunteerism in Michigan. Ultimately, this
would breakdown indicators of volunteer infrastructure to a county by county level.
Moving ahead with marketing and research involves the MCSC gearing up an
effective and efficient marketing and research component. Again, this will not
involved the MCSC building an entire new staff area. The MCSC will focus on
contracting with existing partners and forging new ones to deliver these services.
Certainly, the ConnectMichigan Alliance will be one of those that will be able to help
in this area.
To summarize, this documents crafts the future direction for the MCSC and focuses on
the MCSC becoming a grantmaker that invests in, and incubates innovative service and
volunteer initiatives. The MCSC will do this by allocating resources, forging and
strengthening partnerships, and sharing information that can help communities promote
service and volunteerism as an effective community problem solving mechanism.

Background
This document represents months of strategic planning that was inspired by three major
factors:
1. The MCSC has been the fortunate beneficiary of the support and leadership of the
current Governor and First Lady. Due to term limits, this may change as a new
administration will begin in January of2003 and will may not demonstrate the same
level of commitment to the work of the MCSC and its partners.
2. The MCSC is a relatively new organization in state governmental terms and has
continuously operated as a "start up" organization. Evidence of this mode of
operation include insufficient staffing, no physical space plan (the MCSC has been
operating "rent free" since its creation in 1991), extremely limited written policy and
planning documentation and no sustainability plan.
3. The recent development of the ConnectMichigan Alliance will force the need for
some desirable yet rapid changes in the way the MCSC will do business in the near
future.
All of these factors were considered when crafting the attached strategy. This strategy
was crafted to deal with these challenges and help the MCSC forge effectively forward
into some new areas of support for volunteers.

�Conclusion

In its most basic form, this document is a sustainability plan for the MCSC. It proposes
changes in the operations of the MCSC, but not the mission. The MCSC will still
serve as a convener, catalyst and broker for the service and volunteer sectors. The MCSC
remains dedicated to enabling all citizens, including youth, to engage in public problem
solving through service and volunteerism.

�~

The Evolving Future of MCSC Sponsored Service
and Volunteerism in Michigan:
Continuing as a Catalyst, Convener and
Grantmaker
Michigan Community Service Commission
Visioning for the Future
Taking Stock with an Eye Toward the Future

There are a
number of
indicators that
demonstrate
that this is a
tilne of great
prosperity,
goodwill and
collaboration
within the volunteer and
nonprofit sectors, but there
is still a great
deal of work
that can be
done.

Michigan has been on the front line of the national cause to make
volunteering and community service a part of every citizen's daily life.
Without reviewing the decades of human charity and philanthropic
accomplishments this state has achieved, several milestones can be
credited for this prestigious position. First, the vast number of
individuals and organizations leading the cause including the late
Governor Romney, our now Governor Engler, First Lady Michelle
Engler from the public sector; the philanthropic community including
the W.K. Kellogg Foundation and its leaders including Russell Mawby,
Bill Richardson and Joel Orosz; the thriving network of community
foundations ably represented by the Council of Michigan Foundations
and its former president, Dorothy A. Johnson; and the continuing
expansion of the volunteer centers, campus compact institutions and
healthy nonprofits throughout the state represented by the Michigan
Nonprofit Association. Together, but existing independently, these
individuals and organizations have constructed an intricate and broad
reaching infrastructure that supports service and volunteerism in
Michigan.
There are a number of indicators that demonstrate that this is a time of
great prosperity, goodwill and collaboration within the volunteer and
nonprofit sectors, but there is still a great deal of work that can be
done.
State funded volunteerism is at its highest in decades (if not in
history). The state of Michigan provides nearly $23 million in state
and federal funding to support volunteer related programming for
youth, adults, families and seniors. Private funded volunteerism is
made strong through the community foundations that provide services
to every community in the state. Their strong network of young
people work their philanthropy through the Youth Advisory Councils.

A draft planning document developed by the Michigan Community Service Commission members and staff.
Revised 9/13/00.

�Local volunteers are connected with opportunities to serve through the
volunteer centers that offer services in nearly 85% of all Michigan
communities. Large scope programs like national service have taken
root in Michigan with programs like Michigan's AmeriCorps that has
positively impacted over 276,000 citizens in our state in 1999 alone.
Colleges and universities actively are engaging their students, faculty
and administrators in giving back to communities in which they
operate through new interactive methodologies including academic
service-learning. These are tremendous accomplishments that have
built up over generations, but which have made quantum leaps in
development in the last decade.
Beyond the individuals and the organizations we have healthy
networks, large statewide events and structures, and targeted
communication strategies that support and celebrate our volunteers.

,.. . .
lnfrastrur;tlj~(Dis

thef,{'{§liffork,,~ : ~~d:~~~~· ~::~~7::~~:~::::/:~~=~::: ~~:~~es it
we"'use to

"Infrastructure." For those who work to develop it, infrastructure is

,,.Y;;•:::r

succ;ssfulii~~;' :~~:0~::;~~~~:~. ·:~::;;,~!~cv~~~:~~~::'::i~:;.:::o ::,
engage a,~d,,.;; 1 :. '\~

channellfi~].~:.~::'"'
'"'"i!.t

passions and
d ·u .~
goo Wl 0J
Michigan's
citizens.

:;~tlioseFho are supported by it, infrastructure is multifaceted and

:.

1

"

.

~[~ated. Without a formal text to refer to, I will attempt to define
. ...,:.. g four examples.

om

• Inf~~~t,r.ucture is the nonprofit organization, government

ag~,g,~y",orc9iiJ9rate giving program that advances the causes of

'j1~1'&gt;Iuriteeri~;i'service, civic engagement and philanthropy as a way of
meeting;!pf'a! needs. &gt;
.·::;.J,:.~;:·

··:;.j~;' Infrasn:u.ctft'i¥:isrepresented by the times components of the
volunteer sectoi''c()mltogeiher to celebrate and learn what is done and
what can bsl.£{j_rt'e'''b~.tY?rlik~,.the Volunteerism SuperConference,
Grantrnakers{GrantSeeker(~d,Make A Difference Day.
• Infrastructure is theyofce~that represents a particular
philosophy for communityp~&lt;)9Iem solving and civic engagement or a
serious need that is amplified"throughprogranis like the
ConnectMichigan Campaign, America's Promise and Martin Luther
King, Jr. Day.
• Infrastructure is the stable, yet innovative, support
organizations gain to further their missions that is leveraged by federal,
state and local resources to support sustainable volunteer efforts.
Infrastructure is represented in all of these examples and more.
Infrastructure is the framework we use to successfully engage and
Revised 9/13/00

�channel the passions and goodwill of Michigan's citizens. Michigan is
often touted as the "Volunteer Infrastructure State" by peers and other
organizations outside of our state. At the same time, while the
organizations involved in the volunteer infrastructure in Michigan are
able to point to what "it" is and what "it" does, these same
organizations have difficulty explaining to those outside the
infrastructure web, why exactly the infrastructure needs to be
supported. Even the volunteers the infrastructure supports often do not
realize that many of the grants, services and events that support their
work would not be available were it not for the systematic and
deliberate development of our state's volunteer infrastructure. Many
do not realize the true impact and value our volunteer infrastructure
can have on a community's ability to deal with local challenge. The
vehicle (volunteer infrastructure), while in operation and functional,
remains in the background in many communities as they struggle to
address serious social issues. The profile of the Michigan Volunteer
Infrastructure must be raised, praised and supported to ensure our
future and the prosperity of the human spirit.

To ensure that'4
sustainable
endu"G.i!lgrfJ)fce . '

e;~~t:!!:Tt~~;
social issues,
there needs to
a continuously
driving force for
the cause of
"service to
com1nunity"

is a time of tremendous need and hardship for many struggling
. breaking out of poverty, surviving the darkness of illiteracy,
., with the helplessness of children without safe places and a
............. a.u.vu, and the overwhelming despair of the homeless to
a few social ills. Michigan's service and volunteer sector is
wm:Kliltg to address these needs through various streams of funding and
programming. Among the nation's top 10 states in federal funding for
AmeriCorp~~,.!H~~MCSC's $4 million for AmeriCorps leverages 25
'"''~gditionar:Y:oiUilteers for every stipended volunteer. Michigan boasts
· bne of_I!ag9ij's five statewide nonprofit associations with a seven
figure q~~g~t and hundreds of members. The interests of Michigan's
co~@.i'ty foundatiQJ:!.S&lt;ge represented by the nation's largest regional
assodati.on of grantmakers-CMF. Total assets equal over $1 billion,
and in 1998, Mi~higan coffiiilunity foundations returned over $80
million toMi~lifgan:resfde;}ts1g the form of grants.
·i

' .

=:~.:;~~~j;.~.\..

Still, it can be argued that these r~sc;mrces alone cannot do it all, we
(elements of Michigan's vo_J.1B1t.~Sf:Irtfi:.astrilcture) have not fully
ensured that service ~? 58[!fll~mfy is ~:·genuine and universally held
~itizen. To ensure that a
ethic and practice of e~efY-.Michigan
·'
sustainable and enduring' force exists for solving our most vexing
social issues, there needs to be a continuously driving force for the
cause of "service to community" by Michigan citizens and thereby
raising the recognition and support of Michigan's volunteer
infrastructure. To achieve this (based on what has been learned over
the past two decades) here is what Michigan could cio:
,;,:):.

Revised 9/13/00

�Michigan, by establishing a strong nexus for Michigan's volunteer
infrastructure, can provide a focal point for the advancement of
the field.
Michigan, by providing a sufficient flow of flexible resources to the
volunteer field, can test and incubate new assumptions, strengthen
working models of positive community change and provide
training and technical assistance to organizations and individuals
that see service and volunteerism as useful mechanisms for
problem solving.
Michigan, by continuing to convene elements of our public,
private, nonprofit and social sectors, can discover new ways to
deal with our society's most vexing social, economic and
educational issues.
Michigan, by providing a voice to the nonprofit community, can
more effectively impact public policy and highlight the utility of
tli~ nonprofit sector in advancing positive community enrichment•

M6SCwill
,.?"
;,:·

.:;::

convener.
catalyst an/L,
grantnzaker.

,=·:~f;,

;:,:j;:;c%e M&lt;;;:SC, MNA and its affiliates, VCM and MCC are addressing some of
·, thes,~.*gtes, each to their respective individual available resources an
~pe$se. Unfortunately, these roles can overlap and create conflicts and
ompe~ition, especially if more than one are part of any single organization.
For example, MNA is an organization that advocates on behalf of and
supports the interests of Michigan's nonprofit community. In addition, it has
·:as part··ofitsrission, the charge to promote volunteerism. MNA receives
'"grant fu!14~i"to'lll the MCSC to support volunteer programs operated by its
affiliate~}Aisome point, MNA may need to take a controversial stand (to the
MCSC'and state government) on a public policy issue with which the MCSC
disagrees~ An orgarJ.fz~d()'rl"cannot effectively challenge public policy on
behalf ofpriva~e Prganizationswhile simultaneously accepting public funds
from the very:agency it,is trying to influence. Similarly, government is often
bound by thcL~nabilitY of its systelll~ to move swiftly and can be somewhat
cumbersome in its ability to engage'in detailed programming. Recently, the
MCSC proposed creating a nonpr()fi(~QI c3 to help make for a more agile
organization that can be respon~iye 'tcrcom.munity needs. The creation of a
nonprofit arm of the MCSCcouidhave made for c,bmpetition among MNA
and MCSC-a deadly s~tofcircumstance.s in the ~onprofit sector. The
question becomes, "How do organizations utilize the agility of the nonprofit
sector, tap into the vast resources of government, promote the effectiveness
of volunteers and maintain a voice for Michigan's nonprofits?" Simple,
compromise, specialize, and institutionalize. IfMCSC and MNA follow this
formula, they can truly strengthen volunteerism and make the infrastructure
that supports it, permanent.
'J,~!'~;g:~j~~$Y

:l

Revised 9113100

�Compromise
.
MNA is willing to spin off its signature programnung
components (VCM and MCC) to reallocate its administrative
resources and free it up to advocate freely on behalf of
Michigan's nonprofits. MCSC is willing to spin off its field
promotion initiatives that do not directly support its national
service and state funded volunteer granting efforts.
Specialize
MNA will focus on its public policy, advocacy and member
services elements of its mission. MCSC wiil concentrate on its
roles as a convener, catalyst and grantmaker. Both MCSC and
MNA will partner to create a third entity that will allow them to
more, better and with a longer lasting impact.

How do
organization~.

Institutionalize
The Volunteer Alliance (Alliance) is a bold step in this
direction The Alliance will house the Michigan Campus
Compact, Volunteer Centers of Michigan while taking on
several initiatives of the MCSC including America's Promise,
the ConnectMichigan Campaign, Make A Difference Day and
the Volunteer Recognition Clearinghouse. Supported initially
a $20 million endowment, the Alliance will not need to
the vast majority of its human and fmancial resources
garnering support for operational costs. Instead, the Alliance
will serve as a permanent (or as long as it is needed) support
ve!?Jc:l~Jor Michigan's service and volunteer infrastructure.

utilize the:};::·:·:·'

agil(~:.tl!Fthe

no1zl1rofi~ ... .·.

sector, lllji:l''c'
into the
resources
governnzent,
pro1note the
effectiveness
of volunteers
and maintain
a voice for
Michigan's
nonprofits ?"

...·.c.•'•.-~~\··,~.• ,.::r:··.
---

-

i::~&gt;:

,:.:

. . ..

~.-·

._ .,.;!;._,,._::.,;·
.:.:.:,;,;,~·:;:"'

Traditionali.y/'infrastructure support and development has been a
· sharedp~of MCSC's and .MNA's roles in the field. If the
develgplp.ent of the 1\,ll~"~ce is successful, much of the infrastructure
promotion role will bd''&amp;evolved from the MCSC and .MNA to the
Alliance ...,J:!H~:;,!2.~gs ~he ques,~.~:m, specifically "based on what has been
has beeri(retained that defines the future role of the
devolved anci::Wliat
-···

Mcsc?"

..

..;•

.,';''~':;~,

-:'~,,~,:

....... ..:.::,.,!g\:_

supportro!~&amp;.f:th~.MCSC

If the infrastructure
is devolved to the
Alliance, there clearly s9Jl;:!,~pi~ins th6:;~sue of developing continuous
flow if needed resourc~-s~·;;Th~ contim1ing supply of state governmental
have any influence, federal) support of
(and to the extent that
service and volunteerism in Michigan will continue. However, the
MCSC's current structure is not properly defined nor adequate to
support this new role. Change is needed. The MCSC has an
opportunity to change by both expanding and contracting the functions
of the MCSC-to spin off what is not at the organization's core
mission and focus on what has shown to be its expertise.

we

Revised 9/13/00

�Since our 1999 retreat, staff have been working on plans that show
how the organization might revamp itself to be most useful to
Michigan citizens, today and in the future given the current changing
context. These plans are preliminary, but do lay out the mission, goals
and objectives of the MCSC. In addition, these plans eliminate
duplication, build support for new support mechanisms and build an
incubation system whereby additional economies can be defmed in the
future.

Much like a
traditional
philanthropi~

institutiOJJ:l:tfdt'·;,
the MG:StJ'' "
shourJ~~~ek to
~

.-Jl~~tt'Q.illi~~;~'"'';( ,.

~;:::~f';;

strategic wa
to expend ··,
(invest) the
public's
scarce
financial and
human
resources for
the public
good

Recommendations for MCSC's Future
MCSC as a Grantmaker
The MCSC should focus on its role and expertise as a governmental agency
that utilizes its vast fmancial and human resources to effectively, proactively
and efficiently disburse public funds to Michigan communities to enhance
local problem solving through service and volunteerism. This will require a
f@damental shift in this organization's thinking. No longer will the MCSC
§tqVe,to start and maintain volunteer initiatives and support them in
::',~p~l-petuity. No longer will the MCSC work to be the promoter for the general
:;~ servici!'~nd volunteer field. In other words, the MCSC will no longer attempt
;;iJ!9Jj~f~~~ things to all people, places and things." Nor will the MCSC merely
i.Jfaoe""iilto the background and act as a mere pass through organization for
,·)f federal funds. Much like a traditional philanthropic institution, the MCSC
, should sc:~Js. !&lt;;&gt;J:JBd the most effective and strategic way to expend (invest)
· :•··.¢~:pl\bl1Ps·~~~ce financial and human resources for the public good with an
"eye towaJ.:gJ~;J~raging additional resources and measuring the key fmdings
and res\llt,sof those investments. Key principles for this new way of thinking
are a1Lf()¢used around quality grantmaking practices.
&lt;:~~/~~/

.. :·:·

• Levera~~tJ~a~ ~&lt;i, other resources in support of volunteer efforts with
an eye towafd::aiver,~ifjing MCSC ~nding to ensure that communities and
organizations are not overly dependeqt on a single source of support to
""·~i:·.•,
achieve their stated goals.
• Investing in demonstration models ~hat'point toward long-term solutions
and can have long lasting positive effects while also helping the MCSC
define sustainability as an expectation for all MCSC grantees so that there is
a clear understanding as to the length and nature of MCSC support (What
type of grantmaker do we want to be? When has our investment been
enough and successful?).

• The MCSC will serve as a catalyst for creative solutions and
incubate creative solutions with the expectation that they will have a life
outside of the MCSC once stabilized (spin off to the Alliance, for example).

Revised 9/13/00

�• Convening stakeholders to determining best practices and funding
priorities (what issues should be targeted) for annual or long-term
investments in service and volunteerism.

• Measuring, investigating and evaluating results of MCSC investments and
sharing the results for others to learn and emulate.
In the following sections, we will defme the various future roles of the

MCSC in support of Michigan's volunteer sector. Each role is given a brief
description of how it would operate in the current and future contexts then
the specific mission and goals are defmed. Finally, where appropriate,
specific tasks have been assigned with some recommended outcomes.

MCSC's Role as an Investor

The inveS'

role~~~~::~~~

r·

new' ithas:..&lt;:·
·· ·::m·'·'~!t :c.·;s
been one . of·
the
oftheMCS
1£/L£££11

The investor role is not new, it has been one of the hallmarks of the
MCSC. Today, the MCSC makes available two types of grant fundsnational service program support through the Corporation for National
Service and the Volunteer Investment Grants funded through the state
General Fund. These funds are distinct from each other in what their
~~ding can be used for, but are similar in that they both require local
matching.
requirements seem to build a level of local investment in
ves that these funding streams support, but what is lessor
is whether the local investment can have a long-lasting and
sustainable impact.
LLL.... .-., . . L . . F,

•:;:,For·example;:with the VIG funds we do know that more than $2
··i:nimol1jn)OCa1 funds have been invested in local endowments to
support·:1ocil volunteer resource centers. This $2 million was
produc~d by holding out an equal share of state funds as leverage.
This pr~gram '?':asrll.nd rernai.ns, the nation's only state-funded
volunteer;~~spJ#¢e C:~nter endowment program. VIG is truly at the
cutting edge~i:":iii' a dec~de, we"inay know what type of long-term
impact this
have on com:fu.unities that worked with the MCSC to
build these local funds. As a loQ.g~~¢fiil investor, we believe that the
MCSC needs to continue bttiJ~_g,irif~!pcal funds in a way that both
invests and leverages~~soll,f~f§)~in pe~tuity as part of a sound
investment strategy.
·

will

In the area of national service funding, the MCSC leverages
volunteers. The grounding principle of the Michigan's AmeriCorps
program has always been that we will use our stipended volunteers
(AmeriCorps members) to leverage non-stipended volunteers (NonAmeriCorps members) to solve locally identified social issues.

Revised 9113/00

0

�Today, for each AmeriCorps member supported through the MCSC, an
additional 25 volunteers are generated.
There may be other ways that the MCSC, as a wise investor, can
leverage federal, state and local resources in support of Michigan's
volunteers. By seeking out other potential investments, the MCSC can
help communities diversify the support of local efforts and strengthen
their ability to address chronic social issues with comprehensive and
long term solutions.

,: .

TheMCSC
'.~::

can also,cut
d
new groun
by defining';,
its
--.;

·:··~-:~·

investment
strategy.

The MCSC can also cut new ground by defining its investment
strategy. For example, when should the MCSC's investment in a
program, initiative or organization stop? To date, the answers have
been, "When the funding runs out." or "When the applicant is no
longer successful in its programming goals and objectives as defined
by the federal or state funding source." While these answers are fine
for a traditional government agency, they are hardly unique and
certainly not creative. A creative solution might be that the MCSC lay
out its investment strategies with stakeholders up front and let them
know" that MCSC's investment is toward an ultimate goal that, once
,~"~re~ch~q. will end our fmancial support in lieu of other public or private
_ ,,;:~cJ:~:;;:;~q. re~,etft"&lt;?ss. In other words, the MCSC will be looking to support local

,.~· f~§~owards local sustainability. For example, no other state
~Jfcommission has developed a comprehensive funding strategy for
;: weaning grantees off of some or all of their AmeriCorps funding.
S()m~"'state.s~f.1it'e that their commitment will be three years and
··~~6thlng aft~~that, while other continue their support indefinitely.
What if,the;MCSC were to investigate what it is that makes a local
AmeriCqrps programwork, test what is it that the federal funds do to
make'art''AmeriCoiJis:work? and then determine the best way to build
effective prog;~ while increasing local capacity to operate that
program? :~~1~' e'xactly what staff did through a series of focus
group discussions ,,an.cf analysis' of our grants. The staff then
determined that the local grantees sould well afford to support the
administrative costs of the AmeriCorps program, but not the member
support costs (stipends, educatibn.~wards,
training, etc.).
. ...
:·~

~

So, what if the MCSCwere to gradually wean and shift its support of
AmeriCorps programs from administrative functions to members
support costs? As an investor, isn't it wiser to invest only just what is
needed to achieve a goal and allow for the remaining resources to
support more AmeriCorps programs? This type of strategic
grantmaking (leveraging and brokering) could be part of the MCSC's
future niche.

Revised 9/13/00

�Investor
Vision
The MCSC invests in innovative, effective, communitysupported volunteer initiatives that positively impact
community needs.
Goals

MCSC
invests in
innovative,
effective,

.

• Each of the MCSC funded programs, projects, and
initiatives will successfully achieve the individual
program goals by:
- Providing the necessary training and technical
assistance required for each program, project
and initiative to be successful

··: . -·

co1nmunzty;;..~,,

SUpfl~l!l~tJ· ".
valfi;;teer
initiatives:::.:' .;, ·
that
positivelj~~;:;,,.r,,~.,,f"~ifYi;i:1:;·i
impact
co1nmunity
needs
c;;;!'~';"

- Providing program monitoring and assistance
to ensure that goals are met and that necessary
resources are available.

·....

- Providing necessary resources to assess,
create and provide for continuous improvement
activities.

~:~:

.:·:·The MCSC will leverage funds to support new or
:;,,expand current initiatives.
• Each MCSC program area will have defined
parameters for program funding .
. ·'·~~The MCSC.will have defined yet flexible funding
,. ,. '"priorities that cre,ated through effective research,
experience, trends and annual or biannual assessments.

As an investor, it is easy,Jc}''piace youfresources somewhere that is
safe and certain to provide a guaranteed return. Safe returns are stable,
provide a level of comfort and an expected outcome. This type of
strategy is normally what we see in government programs. These
programs define a "cookie-cutter" solution to a complex and
overwhelming problem then prescribe a funding formula that may or
may not be sufficient to address the issue.

Revised 9/13/00

�In the end, what was intended as a investment towards helping solve
an issue, usually ends up causing new problems and agencies as
communities become over reliant on state and federal funding while
creating local complicated bureaucracies that later live only to
perpetuate themselves.

invest in
com1nunity,:
problem
solving
models that
teach
important
lessons that
maybe
transferable
to other
co1nnzunities.

New models are needed. Ever increasingly, local communities know
potential solutions to their unique challenges and only need flexible
resources to enact creative and responsible solutions. The MCSC can,
as a venture capitalist, invest in community problem solving models
that teach important lessons that may be transferable to other
communities. The MCSC should seek ways to channel state and
federal resources for use by local communities in this manner. In
garnering these resources, the MCSC must seek ways to provide the
greatest amount of flexibility to local communities while expecting the
highest level of accountability of its grantees and of itself. While do
so, the MCSC would clearly lay out plans that would incubate new
~odels that, if necessary, would be sustained through other sources. A
pgme example, again, is the VIG program. Here, grantees are
;,,,£(~scribed how to best utilize the state funds, but does require that the
:,;;:local Investment be used as match in an endowment that can support
future;volunteer efforts. The MCSC can act as a catalyst for securing
, reating this type of venture capital either through our
comprehensive partnerships with other organizations or through
development o(p.ew resources from the public sector.
. ,,~.· ·&lt;~;;r:F::::~;,\i":
~::•"'!"'

·•.·· :.,

•.. :&gt;;:···

,. '!!·'! .. ,,.,~,

...,,

~-; . .;:·

Revised 9113/00

�Incubator/Catalyst
Vision
The MCSC establishes, identifies, and nurtures creative
volunteer-driven solutions addressing community
needs.
Goals
• Pursue a more circular and less linear approach to
targeted issues
- . Identify trends and focus our expertise and
resources towards these trends.
- Consider annual involvemenUtargeting on at
least one single issue or demographic (social
issues, priorities, etc.)

pro'~,~~tis to , ,
create'forums'' ,,
for dial~t~l~:"'
o;·;··:''"'"' '"' "' '""'
creative
for
collaboration
and a context
for healthy
partnerships,
we 1nust also be
aware of our
past efforts and
other's
perceptions of
those efforts.

Revised 9/13/00

- Identify preexisting programs which have
been successful
- Promote the continued expansion of
partnership at the state, national and local levels.
• Empower individuals/organizations to create
proactive, local solutions
- Solicit creative solutions around identified
issues
. - 'Develop better communication/working
n~lati.onships with organizations that have
already worked on various issues and with those
,,,;,,:resoyrce.§:. Help them with their work by way of
service~'and. volunteerism.

•·.

�MCSC's Role as Convener for (Government Sponsored)
Service and Volunteerism Stakeholders
The MCSC can take the lead in helping promote and expand
government sponsored service and volunteerism in Michigan both
from the state and federal perspectives. The MCSC can bring
resources, expertise and support to existing state agencies that utilize
volunteers. The MCSC can bring together the various governmental
agencies, non profits, faith based institutions, businesses and others to
help provide a forum for productive dialogue, sharing best practices
and collaboration.

'.» ,,.::

TJi~,¥Nff:sc
serveSfJS a
convener of
diverse grol{;.
and individua s
to assist in
co1nmunity
proble1n
solving
through service
and
volunteerism.

As we look to providing this support, the MCSC has to be careful in
how it proceeds. In the past, the MCSC has worked to take the lead in
improving services to communities by changing how service and
volunteerism are funded in Michigan. The MCSC took the lead in
advocating the consolidation of national service funding by taking the
position that the split of Corporation for National Service (CNS)
:finlding between the MCSC and the CNS office in Detroit was
:::ccmnterproductive. The MCSC took the lead in working to bring local
.·:volunt~~r centers together with volunteer service through the Family
e 'l~dence Agency and their local county agencies. Each of these
x pies had their merits, but also lead to a tremendous amount of
controversy and distrust. While the intentions may certainly have been
/ good, the P.rO~~ss
by which the end goal was to be reached was
.,,..,...... •;,:r
&gt;,m,H£§ll:~ce'ssf,YJ,;and lead to some unfortunate consequences. The MCSC
was seenas.;power grabbing and not a neutral broker. Therefore, as the
MCSCpro~eeds to create forums for dialogue, creative ways for
colla[)o~ation and a context for healthy partnerships, we must also be
aware of our past~fforts and other's perceptions of those efforts.
However, whiie~ollle may always question our motives, this
questionin'gsilo6ld ~ot deten:rsfrom our leadership responsibilities
nor bar us fro,m being an effective, convening mechanism.

Revjsed 9/13/00

�With this caution in mind, the MCSC can be an effective magnifier of
state and federal resources in support of service and volunteerism in
Michigan.

Convener
Vision

... the MCSC
has always
stressed aiding
in local
e1npowerment
and local)
control wfiieh

The MCSC serves as a convener of diverse groups and
individuals to assist in community problem solving
through service and volunteerism.

Goals
• Assist in supporting "government-sponsored" service
and volunteerism in Michigan
- Promote state government employees'
involvement in local volunteer initiatives

~;;;to;;;~
1nore
.

- Promote and encourage the use of best
practices among state government agencies in
using volunteerism as an effective community
problem-solving mechanism.

public·~

recognitio1~ t

programs an.
individuals
rather than to
theMCSC
itself.

• Expand collaborative partnerships to reach the vision

'1;;

. • , Empower individuals/organizations to create
·~.~proactive local solutions through service and
volunteerism
-: Examine current relationships to identify new
;:popuJ.ations to encourage the use of service and
volunt~~rism as a strategy

Revised 9/13/00

�Example
" Best Practices Guide"

TheMGSC
stall~hVJ lders •/,:.:. :
recognize aiz~f!:·=
appreciate the~,.·::;,
MCSC and·it~'1J/···
2

,,_·:~~:-_::·

programs,~;Y(

projects, and
activities.

We recommend that the MCSC annually publish a best
practices guide for quality service and volunteerism in
Michigan that would be developed by the field through a series
of MCSC sponsored dialogues. Outcomes would include a
"Michigan Best Practices Guides" for service and
volunteerism. The guides would be developed through focus
groups, research findings, surveys and conferences that help to
glean the wisdom of the service and volunteer field for
organizations, especially those in state government, to
voluntarily adopt as operating principles. Taking on the role of
facilitating and publishing a best practices guide will require
that first, the MCSC be in a position to help other state
agencies examine their current volunteer management systems
and share them with other agencies and nonprofit
organizations ..
· Over time this process could lead to a publication (Michigan
.·.~tandards for High Quality Service and Volunteer Programs)
that could be used by state government or even the private
sector. It could even help to define the lexicon of the field to
provide_w.ore standardized language (for example,
.... -"·""-""',distiiiitffshing between voluntary community service and court
·:::·;;;~:pP··::;,, ma:Jld.ated community service). In the short-term, the MCSC
· . w~tiict focus on its current funding relationships including CNS
..;;p"rograrns and Volunteer Investment Grants (VIG).
··- .....~

'~::•.·,=.:,:""

MCSC's":Pfomotlon, Mark~ting and Research of
Michigan Service and Vol':l~_f~er Efforts
More promotion of the MgSCand its programs to the public has been
a constant struggle fort:his'.oiganization and a 'continual challenge for
staff. On the one hand the MCSC has prided itself on its ability and
willingness to engage in and form effective and non-territorial
alliances and partnerships often with an overly modest approach. The
MCSC is rarely self-serving in its approach and receives (and seeks)
few public accolades for this work. The MCSC's literal interpretation
of our catalyst role-aiding in the development of a process without
becoming a part of that process- may have led to a lack of public
awareness around the good work of the MCSC.

Revised 9/13/00

�It tocttses
J~41.~.~sY'A'cY 's
1 Y..l:\::-i

'~,~

In addition, the MCSC has always stressed aiding in local
empowerment and local control which has encouraged staff to provide
more public recognition to programs and individuals rather than to the
MCSC itself. On the other hand, the MCSC has worked to publicize
the results of its efforts through America's Promise, the
ConnectMichigan Campaign, the AmeriCorps logo and "signage" and
various national days of service including Make A Difference Day.
While all are very successful, this approach has done more to raise the
profile of the service and volunteer field in Michigan and less to raise
the profile of the MCSC and its grantees. All of this begs the question,
does the MCSC need to_be marketed? No. However, if the MCSC is
to be an effective grantmaker it must: publish its funding priorities,
communicate the rationale for the development of those priorities,
celebrate the successful practices and failures learned from its funding,
and promote the role of government in helping to promote service and
volunteerism.

. , ,.(·

'2l':~if

eff~'rtS€f£~~;#f:~;r
resources
on helpln-'
others
solve
problems
locally by
providing
factual and
credible
data.

·,!-"···

Revised 9/13/00

�Marketing and Research
Vision
The MCSC stakeholders recognize and appreciate the
MCSC and its programs, projects, and activities.
Marketing Goals
Develop a marketing strategy that:
• Promotes who we are, what we do, and why
we do it
• Promotes what works for the MCSC's
programs, projects, and activities.

If weitt'iity'·'-,,;,_:,
be1J :ve.that :;;,

• Publishes our research findings

·l.~~~~r·

peopJ!! _cf!: .,_. ·
effectiv~iy-'
proble.
solve throuih ~;

• Promotes new ideas incubated by the MCSC
- Create tools for the field to promote
the MCSC programs and concepts
- Create "stories/snap shots" for
stakeholders to use to promote the
MCSC programs

we must

- Seek professional guidance

prove it.

- Examine language/pictures in
publications so they are user friendly
. -::- Create "canned" (yet flexible)
presentations for staff
·, ..

'

Revised 9113/00

..

�Research Goals
• Undertake studies to demonstrate the impact
of the MCSC programs, projects, and activities
(long term, short term, annual)
• Shape the future funding strategies of the
MCSC through new and existing research (ties
directly to investor goals)
• Shape future MCSC initiatives through new
and existing research (ties directly to incubator
goals)

the MCSC-;t
would reseai:iJh~
an4£.fl-b]i~:h .
data 'tt/Jout th
health, belJ:~~jjis"·
andneedfor
.
servzce
volunteerism zn
Michigan
com1nunities

- Establish links to research
organizations (Aspen)

Examples
Research and Publish What Works
Adopting the model traditionally used by other state
. departments like the Michigan Department of Community
(MDCH). This model stresses public awareness around
~~.,.......,, facts and desired behaviors all promoted through
traditional forms of communication (TV, print and radio ads)
with a tag line that identifies the sponsoring state agency. In
addition,,~we recommend that the MCSC and its work be
much as MDCH does through research and data
~;;&lt;ii~~~jfunation. In other words, the MCSC would research and
.::Plibiish data abq.~t the health, benefits and need for service and
:.: ·.yolunteerism in.Michigan communities as supported through
··;state andJedefal fim.ds while also researching the effectiveness
-of its ow~-p~ograrn~:-···:This research would be packaged as user
guide~a~d aniiuhl publications to be utilized by other state and
private human service agencies to target their resources and
focus their programming:~~~is model also aligns well with the
aforementioned goal.of;MySG as a: grantmaker not directly
delivering services.J;)t iO'tuses~MCSC's efforts and resources
on helping othet~ solve probleiiis locally by providing factual
and credible data." This particular model also fits well with our
plans for the Alliance as it becomes the mechanism by which
much of the public awareness around service and volunteerism
is completed and the MCSC (as a grantmaker) can provide the
financial resources to make it happen as well as the factual data
upon which Michigan's public awareness campaigns are based.

marketea

Revised 9/13/00

�"Assessing the Health of Giving and Volunteering in
Michigan"

By engaging
in this type of
outreach, tfle

~~IJl~ij;\,
valuable,.'.'''
resozi'rce:"fffiif .
would be
seen as
authority
service and
volunteer
efforts in the
state and not
just a pass
through for
state and
federal
funds.

As an example, the MCSC could assign resources to annually
assess the "health" of service and volunteerism in Michigan
communities on a county-by-county basis. This data would be
collected and analyzed by qualified researchers and act as an
annual barometer for how, why and how often people volunteer
and the needs of volunteer and volunteer oriented
organizations. In addition, this data could act as a valuable tool
for non profits as they seek support from local, state and
national funders for .volunteer initiatives. Each year the study
might address a specific issue (education, health, safety, cuiture
and the arts, etc.) that the volunteer resources of Michigan
might target or examine.
This approach of research and marketing of critical data is not
new. Public health organizations have been engaged in this
type of activity for years. Their work has made significant
changes in human behavior including increasing
' immunizations against childhood illnesses, reduction in auto
cidents and injuries with seat belt usage, and declines in
from breast cancer through early screening and
intervention. If we truly believe that people can effectively
problem.. olve through service and volunteerism, we must
__ .~.,....-prov?~tY The only way we can prove it is to back up our claim
;,·,:'%"''....~';.,, with.:f~cts. The only way we can get the facts is through
"effective research. We recommend that we invest in
,.td_eveloping and publishing that research. By engaging in this
··:::.type of outr:eacli;'the MCSC can provide a valuable resource
. and woul&lt;i.1Ji:Pseen as an authority on service and volunteer
effbtt.S jn'hi~,stfl,te and not just a pass through for state and
federal funds.
$.

·-~~'

Summary
·.·,;.

The ability of the M~SCtqfu~her itslnission. of enabling citizens to
engage in public problem solving through serV-ice and volunteerism
will be enhanced by it focusing on its expertise as an effective
grantmaking entity. This is a shift from the MCSC's multifaceted role
of supporting the promotion, advancement and profile of the volunteer
sector to a more focused one where the MCSC seeks to make targeted
investments with specific outcomes. This does not mean that the
MCSC will abandon its convening, catalyst and broker roles. These
roles will instead be redirected to support the grantmaking decisions of
the MCSC. The MCSC can only do this because of the development

Revised 9/13/00

�of the Alliance and its ability to address the larger promotional and
programming needs of the volunteer field. Together with the Alliance
and our many other service partners, the MCSC will help to advance
Michigan's volunteer sector to the next stage in its evolution and on to
greater levels of sustainability.

What's Our Capacity?

This is a shift
from the
MCSC's
multifacetea
ro[e,,o
suppQdjhg the

The staff have completed a first draft SWOT (Strengths, Weaknesses,
Opportunities and Threats) analysis of the MCSC as it relates to the
new goals and objectives articulated in this document. The results are
attached (see SWOT Analysis of the MCSC). The MCSC must take
these elements into account as we form our future plans.

pr~~gtion, ,',,&gt;,::.:-c

advanc'iif/{1/li"l"'
andp
the volunte
sector to a 1nore
focused one
where the
MCSC seeks to
make targeted
investments
with specific
outcomes.
·,;;

Many of the initiatives and changes proposed will not significantly
impact the size of the MCSC's core operational capacity, but they will
require that the MCSC retool and garner some additional financial
resources and/or services. Much like many of the resources the MCSC
brokers, the additional resources for these plans will be more directly
J.U\JU., ..., .... on our grantees and external partners and not for internal
~~,;L+J~J.J..;&gt;uu.u·ve costs. The Alliance is an obvious example. While the
"'-'L.o''"' ""'•' may propose many activities and initiatives and programs, the
ULJl~~,L:M,',!f'-J actually be conducted by the Alliance or other partner. In
' , ,, the MCSC will provide grants to support the work as
oor,osc::a to creating a new element to the MCSC to handle the next

A brief overyiew of the draft budget is also attached as an illustration
(see buciget). These figures are not set in stone and are offered merely
as refer~nce points. In addition, these costs may or may not be
incurreci,by the M~,~C alone. Many of the functions may be taken on
the Alliance ons~Atjs up and running. These are merely costs
associated wi!li)ll'the aforementioned changes.

Revised 9/13/00

�Next Steps
Clearly, even if we are all in agreement that these are the proper goals
to adopt in order to institutionalize service and volunteerism in
Michigan, there is a great deal of work to be done to determine the
costs, feasibility and resistance points of such plans. However, as
pointed out with regard to the development of the Alliance concept, we
must move while we have the momentum and the initiative.
Finally, even if general agreement on these changes is reached it will
take time to implement them and the MCSC may not transform itself
any time soon. On the other hand, the Alliance may develop quickly,
the national scene may take a new direction (funding for the
Corporation could cease or be increased) and the state support could
dwindle. Therefore, no one should expect that the suggestions for
change offered in this document would happen right away, but it could.
We should prepare ourselves for these inevitability's.

no one should
expect thatc(he
sugges ·v~~~Yj;~;;,
cht!in' offerf!tf:]~'
in""thi ,~"docu//tf/nl
would hapn/irf)s;:
~~,J-t•· . 'I :Y~Sto~':&gt;::·:·.o:'.i:C;:'·'"
right away, li_ut i~
it could. ~~~
·:.

'

~l~

Revised 9/13/00

�SWOT Analysis of the MCSC
A.

Strengths

•Board leadership
•Staff
•Teamwork
•Executive Director
•Partners
•Reputation
•Flexibility
•State support
•Economy
•Buried in state government
•Thinkers
•Doers
•New organizations
•No baggage
•Federal support
•Foundation support
•Structure
•We are seen as a national
leader
•Service is trendy
•Chairperson
•Governor support
•Technology
!•O'r!!&lt;mi&lt;~ati.onal teamwork
•Sense of humor
•Diversity
•Statewide community
.,",.buiiO~f{,~,. •Y()t!th leadership
'\,•YES Ambassador
,.,_~,,.,fl'

3,r~Mbney

·: -

. '"::!':-~Michigan's.f..rrieriCorps
"iPromise Fellow ·

. •!I1np~~~~~:.. .

•fufrastructure'·'"'
.
•Systems (internal and: :&gt;&lt; ...
external)

Revised 9113/00

B.

Weaknesses

•Technology
•Space
•Parking
•Bureaucracy (state
government)
•Not seeing forest from the
trees
•Federal fund reliance
•Strong personalities
•Past history
•Lack of research
•Lack of staff
•Lack of funding
•Communication
•Changing field
•Not beginning with the end
in mind
•Buried in state government
•Changes in elected
officials
•Economy
•Rules and regulations
•Time
•Priorities
•Lack of expertise
(knowledge)
•Not enough "celebrating
accomplishments"
•Lack of job security
•Systems
•Relationship state agencies
•No clarity of vision
•Too much field jargon
•Staff turnover
•Too many masters

�SWOT Analysis of the MCSC
Opportunities
•Expand our role
•Reestablish priorities
•Better communication
•Redefine ourselves
•National networking
•Focus on MCSC
•Sustaining the work
•Raising the profile of
governor's role
•Keeping YES Ambassador
• Keeping Michigan's
AmeriCorps Promise
Fellow
•Engagement
•Invigorate partnerships
•Disseminate information
•Build information base
•More focus
•New MCSC space
•More strategic
grantmaking
•New populations
,;Ej'::,~~:i't~~~;} •Raising profile of service
•Raising MCSC profile
•Community problem

Revised 9/13/00

Threats
•Lack of knowledge at
national level
•Elected officials
•Loss of vision
•Minutia
•Loss of Commissioners
•Space
•Economy
•Timing
•Staff and board alignment
with MCSC vision (Governor)
•Morale
•Becoming bureaucratic
•Lack of technology/
equipment
•Election
•Inspector General
•CNS structure and processes
•Lack of staff support
•Funding
•Staff turnover
•Regulations
•Organizational "turf' issues
•Existence
•Current legislation (state and
federal)
•Poor communication
•Motivation
•Not becoming circular
(silo's)
•Becoming mundane
•Compliancy
•Encumbered by new and
existing tasks

�MCSC FY 2000 - 2003
Budget Increases

I
FY 2000-2001

I
$

65,000.00

$

65,000.00

$

65,000.00

$

195,000.00

I$
$

65,000.00
130,000.00

$
$

65,000.00
130,000.00

$
$

65,000.00
130,000.00

$
$

195,000.00
390,000.00

6o,ooo.oo I $
10,000.00 $

100,000.00
20,000.00

$
$

165,000.00
30,000.00

$
$

10,000.00
205,000.00

$
$

- State Sponsored Volunteer
Initiatives &amp; Best Practices
Cataloq
$
Subtotal
$

5,ooo.oo I $
$

-

5,000.00

$
$

5,000.00
75,000.00

$
$

5,000.00
125,000.00

$

10,000.00

$

30,000.00

$

30,000.00

$

70,000.00

$
$

1o.ooo.oo
20,000.00

I$

40,000.00 $
7o.ooo.oo I $

40,000.00
70,000.00

$
$

90,000.00
160,000.00

I

$
I

- Community/Grantee
Forums for Evaluation &amp;
Assessment of MCSC
Performance
Subtotal

I

'

Meetings
- State Unified Vision {Plan)
Focus Groups &amp; Conferences
-Annual Best Practices in
Government Seminars

Total

FY 2002 - 2003

I

!

Research &amp; Publications
- Health of Volunteer Sector
Dissemination

Evaluation
- Annual Aooreaate Results
- Annual Case Studies of
Three Proqrams
Subtotal

FY 2001 - 2002
I

Personnel
- Grants Manager
Salarv &amp; Benefits
- Public Relations Mgr.
Salary &amp; Benefits
Subtotal

I
$
$

7,000.00

-

$

15,000.00

$

20,000.00

$

42,000.00

$

7,000.00

$

15,000.00

$

22,000.00

7,500.00
42,500.00

$
$

14,500.00
78,500.00

20,000.00
50,000.00

$
$

50,000.00
125,000.00
175,000.00
1,008,500.00

I
$
$

$
$

5,000.00
27,000.00

I$

10.000.00 I$
25,000.00 $
35,ooo.oo I $
199,ooo.oo I s

20,000.00
50,000.00

$
$
$
$

2,000.00
9,000.00

$

I
Promotion/Marketing
- Annual Marketing Plan
Development (Consultant)
- Marketinq Materials
Subtotal
Total

$
$
I$
$

1o.ooo.oo I
372,000.00

1o.ooo.oo I s

437 5oo.oo I s

�FY 2000 - 2003 Budgets

"C

Cll
,_

::l

C"
Cll

a:

U)

"C

c:

::l
Ll.

$450,000.00
$400,000.00
$350,000.00
$300,000.00
$250,000.00
$200,000.00
$150,000.00
$100,000.00
$50,000.00
$-

FY

FY

FY

20002001

2001 2002

2002 2003

Fiscal

Years

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                    <text>JOHN ENGLER, Governor

MICHIGAN COMMUNITY SERVICE COMMISSION
Chairperson
Russell G. Mawby

111 S. Capitol Ave.
George W. Romney Bldg., 4th Floor
Lansing, Michigan 48913
Telephone: (517) 335-4295
FAX: (517) 373-4977

Executive Director
Kyle Caldwell

February 22, 2001

Ms. Christine K wak
W. K. Kellogg Foundation
One Michigan Avenue East
Battle Creek, Michigan 49017-4058
Dear Ms. K wak:
I am writing to thank you for agreeing to join me in planning for this year's Michigan Community
Service Commission annual retreat. These are dynamic times for the nonprofit sector nationally and for
Michigan's volunteer community specifically. President Bush recently embraced national service as part
of his work to channel federal support more directly to faith-based institutions by appointing Steven
Goldsmith to the board of the Corporation for National Service. Michigan is embarking on a $20 million
dollar campaign to endow support for statewide volunteer infrastructure. Our work in these areas can
have a profound effect on how the future of national and community service is supported and developed
in Michigan. This is why it is imperative for us to hone our mission, objectives and agenda.
The Retreat Planning Committee will meet every other month via conference call or face-to-face as
needed. In addition to myself, our committee includes Comissioners Lenz, Neelis and Newport. I will
chair the meetings and Kyle will provide any resource materials we may need. You will receive an
agenda and instructions for joining the call in a future mailing. In the meantime, I would ask that you
review our visioning document that was developed by staff and distributed at our September meeting
entitled, "The Evolving Future ofMCSC Sponsored Service and Volunteerism in Michigan: Continuing
as a Catalyst, Convener and Grantmaker" as well as the white paper we endorsed at our February meeting
entitled, "For All to Serve." I believe that you will find that these two documents will provide the context
for our planning discussions.
Thank you again for your leadership and continued support of Michigan's volunteers. I look forward to
working with you to make our next retreat meaningful and challenging.
Sincerely,

Enclosures
~

o&amp;

PAIN!IUON
U PAP~A

P1~CYCII

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                    <text>For All to Serve
Recommendations for Strengthening Our Civil Society Through National Service
and Volunteerism

Presented by
The American Association of State Service Commissions
In Collaboration with ..... .

�For All to Serve
A Plan for Promoting a More Civil Society Through Service and Volunteerism
Summary
The leadership of the American Association of State Service Commissions (AASSC), its
members and a number of local and national partnering organizations encourage local,
state and federal governments, and elements of the private sector to renew and expand
their commitment to communities by increasing support for National Service. National
Service has proven its value over the past decade as evidenced by the annual
contributions of more than 485,000 seniors, 40,000 youth and adults, and nearly I million
elementary through college students who band together to serve their communities.
National Service acts as a nexus for tackling local needs by combining people, serving as
volunteers, with resources in the form of federal, state and private funds to create a
powerful force. These volunteers and the programs through which they deliver' their
support, have demonstrated that the beginnings of long-term community impact can form
when individuals give their time through a structured and well-organized volunteer
opportunity that is locally driven and publicly financed. Now is the time to take National
Service and volunteerism to the next level. Volunteer opportunities must be available for
all Americans as this nation was founded on the belief that neighbors must help neighbors
to address their most vexing community challenges.
States and local communities, with federal support through the Corporation for National
Service (CNS) have demonstrated that they can implement National Service programs by
leveraging both human and financial resources to address very real needs. The nation's
governors have developed and supported innovative community problem solving models
through the creation of nonpartisan state service commissions comprised of a diverse
populations that focus on coordinating and promoting service and volunteerism. These
laboratories for local empowerment and civic renewal have helped to promote positive
local community change through mentoring and after-school projects, neighborhood.
clean-up programs, senior care services, youth corps, literacy programs, initiatives for the
homeless, and thousands more volunteer initiatives.

I

(
\

\

'

·-....

Therefore we, the states, recommend the immediate advancement and institutionalization
of the following principles:
•

All Americans should be encouraged and empowered to give back through a
quality volunteer experience that can make a genuine and meaningful difference
in someone's life or the community at large.

•

States and local communities should be empowered to help engage their citizens
in meaningful, effective and sustainable volunteer service.

•

All sectors of society including government, education, businesses, nonprofit
organizations, faith-based institutions and civic organizations should ban
together to address community challenges by envisioning, creating, and
sustaining community problem solving models that utilize volunteers as their
primary resource.

•

Adequate, flexible and non-duplicative financial and human resources from the
federal government should be leveraged by states for local communities and
community-based organizations to develop stable and enduring volunteer -

2

�I

service infrastructures (resources, technical support, coordination, etc.) that
demonstrates a substantial investment in a community problem solving model.

/
(

/

•

\
~

Local, state and national leaders should demonstrate their support for
volunteerism through personal action for the common good and through the
advancement of principle-centered public policy that uses national and
community service as a prominent strategy to address issues.

Specific Recommendations on Principles

•

All Americans should be encouraged and empowered to give back through a
quality volunteer experience that can make a genuine and meaningful difference
in someone's life or the community at large.
The nation needs a call from the President, Congress and
Governors to provide universal opportunities for volunteer service.
The call is needed to provide community and individual support
for our nation's volunteers. With only one comprehensive survey
conducted to date that describes how many of the nation's 272 million
population actively volunteer (see Independent Sector Survey on
Giving and Volunteering at www.independentsector.org) we do not
really know the full potential of Americans to volunteer. However, we
do know that all indicators show that if asked, most Americans would
volunteer. With a national call for at least 10% of the U.S. population
to serve their community every month, the nation would potentially
dwarftoday's documented number of citizens engaged in concentrated
volunteer service through our country's National Service programs.
The nation's leaders must continue to focus the attention of Americans
on the power of volunteering through financial commitments, national
recognition, and individual and community behavior that can positively
affect community issues.
Encourage and explore creative solutions so all working individuals
and families in America may serve their communities. In the
limited surveying of Americans conducted to date to determine why
they do and do not volunteer, one of the reasons most often noted as a
barrier is time available outside of work and family.

There are many ways to address this issue including tapping the advice
and counsel of Corporate America. As part of their corporate
citizenship, many workplaces could offer 8 hours of release time per
year for American workers to volunteer in their community as
individuals or with family members.
States and local communities, with the support of federal resources and
encouragement from national leaders, could seek the advice and
counsel of large and small for-profit organizations on how to best
encourage their workers to volunteer. This is especially important in
light of the current tight labor markets, stiff competition and the
globalization of the workforce.
Integrate hands-on opportunities for young people to learn the
expectation of giving back and learning through experiential
education and service opportunities where lessons in the real wo"rld
are tied to the desired outcomes of the school curriculum. State and

3

�local boards of education can institutionalize policies that promote
service and service-learning as meaningful and effective methods of
educating our nation's students while instilling our basic, core
democratic values. The current federal support of $43 million for Learn
&amp; Serve America programming provides far less than is needed to
support teachers and communities in the thousands of public and
private schools. This level of support has remained stagnate now for
over six years, while the level of results and potential for impact has
dramatically increased. Federal support should be increased to provide
a minimum of $1 million in federal support to each state with more
available on a dollar-for-dollar match to advance service and learning
in the K-12 and higher education systems.
The newly formed National Commission on Service-Learning (NCSL)
is taking on the issue of improving learning and community life
through service. It seeks to make specific recommendations on how
education can be made more real for America's students. National
attention should be focused on the work ofNCSL as it unveils
illustrations of how service and education are interrelated. Headed up
by former Senator John Glenn, this blue ribbon commission includes a
number of the nation's experts in service and education including state
leaders (see www.learnin!!indeed.or!! for more details).
•

States and local communities should be empO\vered to help engage their citizens
in meaningful, effective and sustainable volunteer service.
National Service programs like AmeriCorps, Foster Grandparents
and Learn &amp; Serve America have advanced and increased the
interest of citizens to serve their communities through locallycentered decision making and resource leveraging and should
continue. More than 400,000 American's have served through
ArneriCorps. This 'represents ten times more Americans than the Peace
Corps has been able to recruit during its 30-year tenure. Millions of
hours of volunteer service have been provided through AmeriCorps,
Senior Corps, Learn &amp; Serve America and AmeriCorps*VISTA. The
federal support for CNS has made this possible.
While the majority of the funding for AmeriCorps and other National
Service programs comes from the federal government, local
communities make the programs relevant through the actions of
members and the partnerships that form as a result of tapping these
federal resources. Their matching resources, locally identified needs
and comprehensive National Service plans prove that communities are
committed to making National Service programs work for them.
Resources from CNS to states must reflect the need of local
communities. Current levels of federal support are far too low for the
amount oversight, training and coordination required. In order to
obtain maximum results of all CNS funding including funds earmarked
for training, technical assistance, administration, programming and
partnership building, we recommend that CNS distribute these funds
more evenly across funding streams and channel them through states
rather than through national, regional and community specific routes as
the existing system prescribes. This way, resources are more focused
on communities, thereby reducing waste and increasing local control.

4

�The scope and opportunity of National Service programs must be
broadened. In order to attract members from diverse backgrounds,
skills, abilities, and age groups to National Service, it is essential that
CNS have a mix of full-time, part-time and reduced part-time member
opportunities available. The outreach and education activities to attract
members must be improved to attract full- and part-time students
regardless of age, full- and part-time workers, and the retired members
of our society to participate in some form of National Service and or
related efforts.
•

All sectors of society including government, education, businesses, nonprofit
organizations, faith-based institutions and civic organizations should ban
together to address community challenges by envisioning, creating, and
sustaining community problem solving models that utilize volunteers as their
primary resource.
States should be empowered to utilize their comprehensive state
service plans where they convened key organizations and institutions
to develop state and local plans to most effectively address community
challenges through National Service and volunteerism. As a
requirement of CNS program and administrative funding, states have
been required to develop comprehensive service plans. However, CNS
has provided inadequate resources for state service commissions, state
departments of education, CNS state offices and others to implement
these plans. CNS should provide a base of $500,000 without match
requirements to states for operation of the federally mandated service
commissions and for implementation of the comprehensive service
plans. In addition, CNS should provide additional funds for
administration/innovation support costs to all states on a $1 to $1 match
basis with a $20 million/per state cap regardless of population. This
funding formula would allow states with the greatest interest and
potential to garner the resources they need, while providing all states
with the most basic resources necessary to operate effective programs.
CNS can and should develop more collaborative arrangements
with federal departments. To date, CNS has not developed strong
inter-governmental relationships to include the U.S. Department of
Education and other community focused agencies that would enable
greater responsiveness to the myriad challenges facing our nation. For
example, CNS could partner with the Department of Education to focus
resources and attention on issues related to K-12 through Higher
Education and adult learning. This would be especially useful in
expanding the exposure of students and teachers to the utility and
power of service-learning.

•

Adequate, flexible and non-duplicative financial and human resources from the
federal government should be leveraged by states on behalf of local
communities and community-based organizations to develop stable and
enduring volunteer service infrastructure (resources, technical support,
coordination, etc.) that demonstrates a substantial investment in a community
problem solving model.
States should provide resources for communities to have readily
accessible places for individuals to engage in National Service and
volunteer opportunities either through face-to-face communication or
via electronic media. Former Michigan Governor George Romney

5

�called for volunteer centers to be as common and as recognizable as the
Post Office. This dream can become a reality by annually providing $2
billion in federal funds to states for State Endowed Resource Volunteer
(SER V) grants that would provide one dollar in federal support for
every state or local dollar permanently endowed. These funds would
build a 100-million dollar permanent pool of resources, ultimately
decreasing the dependence of states and local communities on federal
support. The endowments would provide every citizen in that state,
access to a quality volunteer experience. Interest proceeds would be
focused on volunteer programs as designated by the state.
Current levels of N a tiona! Service funding should be substantially
increased. The current investment of$767.4 million in federal support
for National Service must be maintained but ideally, substantially
increased. While some economies can be realized through some
limited reorganization of CNS, the overall investment is only
marginally adequate to build effective, sustainable and meaningful
volunteer opportunities for all Americans. In some cases the support
available is too insufficient to entice states to tap the federal resources
(North and South Dakota do not have state commissions).
National Service programs have value greater than most federally
funded programs as they not only provide support through the direct
service of National Service Participants, they also leverage people and
resources in large and meaningful ways. On average, for each
AmeriCorps Member providing direct service to a local community, an
additional ten local non-stipended volunteers are generated. In some
states that average is even greater (Michigan averages a I :25 ratio for
its AmeriCorps programs).
This year alone, AmeriCorps will recruit and engage 40,000 members.
Over the life of the program, AmeriCorps has recruited 100,000 .
members-an astonishing number for a program that is only six years
old. This is but one stream of national service. The school- and
community-based programs supported through the Learn &amp; Serve
America programs generate even more volunteers including students,
parents, teachers, administrators and community agencies. Seniors
volunteer their time, experiences and capacity for caring through
several programs including Foster Grandparents, RSVP and Senior
Companions. Hundreds of thousands of Americans are involved and
engaged.
National Service has not yet reached its full potential! National Service
is proving that it has the potential to address serious community issues
as well, if not more comprehensively, than other federal programs that
provide direct support to individuals and organizations to solve social
challenges (see www.americorrs.orQ 1ncwsipr I 011 OO.html). Yet, the
federal support provided to date is insufficient to maintain or expand
National Service. Federal support for National Service must be
increased to place it more in line with support for other human services
initiatives like that appropriated for education, welfare, public safety,
and environmental protection.
CNS funding should provide states with the flexibility and freedom
to innovate as other federal agencies have adopted. The federally
funded Juvenile Justice programs require their state commission to

6

�administer funds and make funding decisions. These commissions
submit three-year plans to the Office of Juvenile Justice and
Delinquency Prevention (OJIDP) that define goals, strategies for
achieving those goals, funding priorities, and plans for administering
federal resources. Oversight is focused on the goals and the
stewardship of the funds. The OJIDP does not decide who receives
funds nor does it require detailed information on each subgrantee to be
submitted as CNS does currently. The OJIDP model provides states
the maximum flexibility while requiring the greatest level of
accountability-states must do what they say they will do.
CNS funding regulations regarding the many different streams of
service, portability of education awards and special initiatives must be
changed and streamlined. States are often faced with contrary
regulations regarding the use and allocation of National Service
funding. AmeriCorps, Senior Corps, AmeriCorps VISTA, Learn &amp;
Serve America funding streams have been slice and segregated leading
to duplication of resources and uncoordinated allocation of scarce
resources. In addition, the annual appropriation to states is often tied to
national interests of the Administration rather than on the needs of
individual states and their communities (Bridging the Digital Divide,
America Reads and Summer of Safety funding mandates are prime
examples). CNS funding streams should be focused and specific in
their allocation, but broad and flexible in their regulation to offer states
the room they need to innovate and collaborate while ensuring the
integrity of the allocated funds.
Some CNS State Offices (separate offices of CNS located in each state)
have recommended the transfer of many of the grant making, program
review, and administrative functions now concentrated at CNS
headquarters to the Service Centers (regional CNS offices), CNS state
offices and state service commissions. This would enable state
commissions to become more closely aligned with other CNS entities
within states and regions.
The current system, exercised by CNS at all level of programming and
administration cannot continue to receive large increases in
appropriations from Congress earmarked exclusively for grants and
more National Service Members while continuing to withhold
administrative support funds. The CNS Inspector General, in her
analysis of I 8 state commissions, calls for an increase of federal
support for administration of national service programs and advises
CNS to reexamine the model of state and national CNS offices (See
CNS's Inspector General's report at www.ignet.gov).
•

Local, state and national leaders should demonstrate their support for
volunteerism through personal action for the common good and through the
advancement of principle-centered public policy that encourages national and
community service.
America's leaders must themselves demonstrate their individual
commitment to serving others by engaging in significant public
volunteer opportunities that demonstrate the types of behavior
they would like other Americans to emulate. National leaders .
should continue to utilize every opportunity to highlight and recognize
exemplary volunteer efforts of citizens including the Points of Light

7

�Foundation's Daily Points of Light Awards, state recognition programs
hosted by governors, and promotion of national days of service
including Make A Difference Day. The nation's leaders need to do
more than provide funds and recognize the efforts of others-they must
demonstrate their commitment by giving and serving and using service
as a strategy to advance their policies.
America's Promise: The Alliance for Youth has served as an effective
national model for energizing citizens and illustrating the power of
volunteerism. This initiative, and the summit that launched it, was built
on the visions of many Americans including those of (ret) General
Colin Powell; former Michigan Governor, George Romney; Presidents
Bush, Carter, Clinton, Ford, and Reagan; and countless other
individuals and organizations. Millions of children have been
positively impacted through the goal of providing every child with the
five fundamental resources s/he needs to be successful and productive
in our society. These leaders came together around this very important
issue-children's welfare-because they understood that their
leadership could advance the will and action of the nation. This drive
and example of leadership must continue and grow.
Background

Since 1990, federal, state and local governments have been working in collaboration to
demonstrate the powerful potential of National Service and its unique ability to help
address local challenges. During this decade of civic engagement, millions of Americans
have devoted their time, talents and resources through National Service programs. Their
contributions-their selfless acts of humanity-represent a uniquely American trait. We
Americans believe that giving back to our communities is a founding principle of our
democracy and a common thread in the fabric of our republic.
Nowhere are these principles better illustrated than in our states-our laboratories for
community problem solving. Time and again, states have fostered and incubated
innovative models that local nonprofit organizations, schools and faith-based institutions
have used to help build healthy communities. These state driven models include welfare
and education reform, public safety and environmental restoration initiatives.
States have taken the lead in making these unique elements work together to build an
infrastructure (support for community problem solving) for America's volunteers.
Across tl1e nation, individual state commissions have been appointed by governors to
spearhead the advancement and support of service and volunteerism. Each commission
is comprised of a diverse group of individuals representing nonprofits, corporations,
foundations, law enforcement, youth; education and seniors. Through these
commissions, federal and state support is channeled to local communities to generate
volunteer programs and encourage civic engagement among the young and the young at
heart. These commissions, and the funds that support them, represent substantial
investments on the part of states and, to a lesser degree, the federal government.
However, like the investments made in our transportation infrastructure for example,
state and local support must be significantly augmented by federal investments that are
adequate and flexible, but which also call for accountability and demonstrable results.
Some believed that all of these new resources and reforms would occur with the creation
of the CNS. CNS was intended to represent a new kind of federal involvement in _
community problem solving. With its creation came the combining of a myriad of
volunteer initiatives including the Whitehouse Office on Yolunteerism, Commission on

8

�National and Community Service, VISTA, Foster Grandparents, RSVP, Senior
Companions, Learn &amp; Serve America and others. CNS also created new programs
including the largest federally supported national service program, AmeriCorps.
During its initial formation, CNS called for empowering states and local communities to
identify their needs and plans for which flexible federal resources could be used to
implement unique programs and volunteer models. These resources would leverage state
and private resources and be channeled to local communities through state commissions,
appointed by governors, and empowered to decide how the federal resources would be
spent. Every state and territory now has access to National Service funds through state
commissions, alternative state administrative bodies or directly from CNS.
Unfortunately, this unprecedented access comes with resources that are not as flexible
uncomplicated, non-duplicative and bureaucracy-free as first anticipated. Resources
were allocated in ways that did not effectively utilize the network of state commissions
that CNS helped to create. Instead of focusing the federal funds on a single focal point in
each state, CNS and Congress began apportioning monies directly to national nonprofit
organizations and state CNS offices to conduct similar work as state commissions, but
that which could be conducted without coordination with, or approval of state service
commissions and governors.
These duplicative efforts and contorted organizational structures are not entirely the fault
of the leadership at CNS. The blame can be equally shared with the legislation that
created the new National Service movement (National and Community Service Trust Act
of 1993 ). Despite these challenges, in a very short period of time, states have
implemented an overwhelming number of successful programs with unique outcomes
that demonstrate a number of innovative service models (see \\Ww.cns.S!O\ ,statcprofiles).
State service commissions also worked individually and together to forge strong and
meaningful partnerships with other organizations to best utilize scarce resources
including national nonprofits (City Year, Communities In Schools, America's Promise),
CNS state offices and other National Service supported organizations. States have taken
the initiative to build a stronger National Service field and are well-positioned help to
move it forward and further prove the value of individuals giving through their time and
talents for the good of humanity.
Now states can take National Service to the next level, but some reforms are needed.
This document offered several suggestions as to how changes at the federal level might
empower states and local communities to further illustrate the power ofvolunteerism.
While occasionally critical of federal systems, this paper does not lay forth any
recommendations for reducing or eliminating support to National Service nor does it
advocate the elimination of CNS. On the contrary, it is the position of this paper that the
federal investment and interest in National Service be increased; that redundancies in
oversight and regulation be reduced to better utilize the federal resources currently
allocated; and that the states be offered additional opportunities to leverage more federal
support for National Service through matching grants and endowments. These
recommendations are based on best practices of state service commissions and policy
positions of the National Governor's Association.

9

�Why Service Works
Service solves problems

Service and volunteerism to communities and to individuals are the most enduring and
impactful methods of meeting the challenges our citizens face every day. Volunteer
efforts also build communities and connect our citizens in a common belief that we must
all give back to the people around us and the places where we live. Together, individual
Americans have demonstrated that their efforts of selflessness and determination have
helped to weave an intricate, yet informal, system of support for all Americans. From the
docent at the local museum to the young person who devotes a year of their life to
National Service, volunteerism is at the center of our nation's social fabric.
Service has local impact regardless of the hype

Daily, thousands of American's show their capacity for giving and caring in large and
small ways including middle school students tutoring younger students as they engage in
service-learning as part of a Learn &amp; Serve America program, seniors delivering meals
through a RSVP program, devoting a year to AmeriCorps, businesses and government
making local commitments of people and money to the goals of America's Promise,
volunteering time through a Volunteer Center, giving and volunteering to a United Way
campaign and so many more. These efforts are documented through the Points of Light
Foundation's Daily Points of Light Awards program that receives many of its
nominations from volunteer centers working with governors and state commissions (see
\\ '\ \ \\' J2Qj_nTS~.lj}i ~ ht. OJ'!!).
Some of the aforementioned initiatives have become politicized over the past decade with
the advancement of AmeriCorps during the Clinton Administration. This politicization
has lead to some questioning as to the validity of the work of those involved with
National Service programs. Yet, on its face, National Service and the volunteers it helps
to generate and support is neither a liberal nor conservative initiative and is neither a
Democratic nor a Republican issue. Service and volunteerism are shared beliefs that cut
across the political and social spectrums and should be supported and evaluated on their
merits and not on political grounds.
Governors across the nation are committed to the power of service and volunteerism and
have twice publicly affirmed their support for National Service as a nonpartisan method
of getting things done. Through the National Governor's Association, the states' chief
executives laid out a document of principles in their human resources policy HR-24 (see
attached). This document has helped to craft strategies all across the nation and
represents the best practices of our nation's states. Governors have demonstrated,
through their creativity and innovation, that they are uniquely positioned to both assess
and address local issues by leveraging public and private resources to create thoughtful
approaches to community problem solving.
More recently, Governors from 49 states, Puerto Rico, Guam and the Virgin Islands
demonstrated their belief in federal support for local volunteer initiatives in their signing
of an open letter to the U.S. Congress requesting the reauthorization of the 1993 National
and Community Service Trust Act. This letter, initiated by former Governor Racicot,
shows the universal and nonpartisan support for National Service.

10

�National Service is a tremendous vehicle for channeling local energy into an even greater
force for community problem solving and serves to effectively match federal resources
with local community efforts. While National Service is no panacea, it is a powerful and
proven tool for promoting and supporting individual action toward a more civil s~ciety.
National Service programs successfully leverage both human and financial resources-a
model that is unique among federally supported programs.
Service is part of healthy communities and more civil societies

Daily acts of kindness (service and volunteer efforts) exist in part because of the
philanthropic acts of individuals but is supported, fostered and recognized within a
system that is unique to America. Some refer to this system as the independent sector
while others call it the social sector. Regardless of the title, volunteers are the energy of
the nonprofit community. This system is the local, state, and national infrastructure of
Volunteer Centers, governor-appointed state commissions on service, United Ways,
National Service programs, nonprofit associations, and the tens of thousands of charitable
organizations that rely on volunteer service to help those in need. Whatever labels we
use, service and volunteerism are vital components of that system and to a healthy
community overall.
At the core of our republic's democratic values is the belief that a free, just and civil
society is built upon individuals and groups participating and contributing to the good of
the whole. Americans are demonstrating daily the principle that through neighbor
helping neighbor, and through each of our taking responsibility for the other, local
communities become stronger economically, morally, and spiritually. Our nation's
volunteers demonstrate how valid these principles are today.
Robert Putnam (author of Bowling Alone) calls this type of action our nation's "social
capital," noting that our nonprofit organizations work to weave our individual citizens
into a connected tapestry of support for communities across our nation. Putnam assesses
and analyzes a myriad of data to correctly conclude that the strength of our nation is
directly related to our deposits of social capital--the investment American's place in their
communities through their involvement and caring. Volunteers are at the very center of
social capital and provide nonprofit organizations, and communities in general, their most
valuable resource-people.
Service is growing, but too slowly for the times in which we live

More and more, the communities of today are calling for a renewed sense of civic
engagement and increases in the level of local involvement on the part of our nation's
citizens. Communities are seeking counteracting forces to the "disconnectedness" we see
in our youth, working families and seniors. Our nation is looking for ways to counter the
Oklahoma City Bombing and the Columbine Shooting. Our nation needs the good deeds
of individuals during unforeseen tragedies like Hurricane Andrew and the San Francisco
Earthquake. Our nation needs the giving spirit of the millions of seniors who mentor
young children and the thousands of companies that contribute their workforce to address
local challenges. These efforts need to continue and require both public and private
support.

11

�Attachments

1. The National Governor's Association (NGA) policy on National
and Community Service

2. Press Release from the State ofMontana: "49 Governors Urge ·
Congress To Extend National Service"

12

�The National Governor's Association (NGA) policy on National and Community Service

HR 24- National and Community Service
24.1 Preamble
Under the leadership of the nation's Governors, states and localities have played a
preeminent role in leading a renewed national commitment to civic renewal in this
country through National Service and volunteerism. Across the states, men, women, and
children are working together to meet many of the nation's pressing social and
environmental needs and are vital resources in solving some of its most difficult
problems. The Governors recognize the role that community service and volunteers play
in meeting the enormous challenges facing the nation while working to connect citizens
through service. They applaud those individuals and recognize their personal
commitment to improving the lives of others. This spirit of civic renewal is an essential
unifying component of the fabric of the nation.
The Governors also believe that community service programs provide substantial
opportunities and benefits to both the providers and those who are served. Citizens who
participate in these programs develop new skills and have an opportunity to make a
personal connection with their own communities while giving assistance to individuals
and communities, often during critical times of need.

24.2 Principles
The Governors build, support, and promote public-private partnerships to promote an
ethic of service that encourages citizens to serve in meaningful ways that reflect the real
needs of communities, states, and the nation. The Governors remain steadfast in their
desire to continue their work to strengthen a National Service network that is guided by
the following principles.
•

•
•

•

•

Promote a strong partnership among federal, state, and local governments, as
well as the volunteer, philanthropic, education, and business communities, to
emphasize the importance ofbuilding connections among citizens to combat
isolationism and promote community wide involvement.
Recognize the multitude of related federal, state, and local programs and seek to
streamline and integrate such programs into a comprehensive network.
Encourage creativity and diversity among service programs so that citizens of all
ages have the opportunity to participate. Assist in enabling individuals and
programs to achieve their goals.
Support ensuring that the nation's future is stewarded by individuals who, while
in their youth, were granted access to fundamental and vital resources, including
an ongoing mentoring relationship with a caring adult, a safe place and
structured activities to live and grow, a healthy start, marketable skills through
effective education, and an opportunity to give back through their own service to
their communities.
Utilize the unique flexibility of national and volunteer service mechanisms,
including state service commissions, to build an ethic of service to community
among citizens of all ages.

13

�Based on these principles, the Governors offer the following recommendations.

24.3 Recommendations
The Governors recommend that the federal government recognize the key state role in
national and community service in the following ways.
•
•
•

Recognize the key role that Governors and states play in promoting and
providing service opportunities.
Provide states with the flexibility to act as the primary facilitator of programs to
ensure coordination, public-private cooperation, and sustained resources.
Continue to foster and support gubernatorial leadership in involving interested
people and organizations, including nonprofit, faith-based, philanthropic, and
community-based organizations, the private sector, and others, in developing
statewide strategies for community problem solving through service and
volunteerism.

24.4 Federal-State-Local Partnership
The Governors recommend that the federal government take the following steps.
•
•

•

•

•
•

Provide federal support for state and local service programs with maximum
flexibility and a minimum of federal procedures or regulations.
Ensure that all federal support for community service and volunteer programs
pass through a gubernatorially appointed state-level service commission or other
state agency as deemed appropriate by the Governor.
Make funds available for states and localities to encourage innovative proposals
to leverage state, private, and nonprofit resources, including in-kind
contributions.
Provide points of focus at the state and federal levels to disseminate inform!ltion
about service and volunteer programs to assist state and local governments and
groups, individuals, and nonprofit organizations.
Collect, evaluate, and disseminate information on model programs to promote
citizen and organizational involvement in community service and volunteerism.
Allocate federal funds to states for demonstration initiatives that provide
Governors the flexibility and opportunity to showcase innovative models that
work to solve community problems through service and volunteerism.

The Governors believe strongly in the value of community service in that it benefits both
the provider and the recipient while creating connections for individuals to their
respective communities. They want to provide all citizens with a variety of flexible
opportunities that will enable them to contribute to their community throughout their
lives.
Time limited (effective Annual Meeting 1999-Annual Meeting 2001 ).
Adopted Annual Meeting 199 5; revised Annual Meeting 1997, Winter Meeting 1999, and
Annual Meeting 1999.

14

�NEWS RELEASE
CONTACT: Anastasia Burton 406-444-

FOR IMMEDIATE RELEASE

5523

September 20, 2000

49 Governors Urge Congress To Extend National Service
(Helena, Mont.) - In an extraordinary show ofbipartisan support, 49
of the nation's governors, including George W. Bush and Jeb Bush,
today sent a letter urging Congress to renew AmeriCorps and other
national service programs before this congressional session ends.
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"The nation's governors have spoken and their message is clear:
continue national service," said Governor Marc Racicot (R-MT),
who led the bipartisan effort. "It is rare for governors to unite so
completely around a single issue, and I hope Congress will listen to
the nation's governors and act quickly to extend this successful
investment in our country's future."
The letter urges passage of the National and Community Service
Amendments Act, introduced in the Senate (S. 2764) by Edward
Kennedy (D-MA) and James Jeffords (R-VT), and passed by the
Senate HELP Committee on July 21. Rep. Christopher Shays (RCT) introduced a companion bill in the House (H.R. 4740), which
now has 100 co-sponsors. The bill, which is a White House priority,
would reauthorize the Corporation for National Service and extend
AmeriCorps and other national service programs administered by
the Corporation for the next five years.

Click ln:rl!' tu read tfte lcttc r

Governors from 49 states, Puerto Rico, Guam and the Virgin Islands each individually
signed the letter of support, saying: "We have seen the progress of young people inspired by
older students, the importance of trained hands helping after a disaster, and the pride of a
senior sharing his or her time with a child in need of mentoring ... As Governors, we
recognize the value of national service as a tool in meeting important needs in our states. We
do not want to lose this force for good in our communities, states, and country."

15

�Since AmeriCorps' inception in 1994, bipartisan support for the program has grown
considerably. Many former critics of AmeriCorps are now supporters-including Sen. John
McCain (R-AZ) and Rep. John Kasich (R-OH). Colin Powell recently expressed his hope for
reauthorization, saying, "I'm confident that it will be reauthorized. I have been speaking very
strongly in favor of it. I've become a great, great fan of the Corporation for National
Service."
In addition to AmeriCorps, the Corporation for National Service oversees the National
Senior Service Corps, which engages 500,000 older Americans in service, and Learn and
Serve America, which supports service-learning efforts that teach citizenship and academic
skills to more than one million students.
###

16

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                    <text>Page 1 of 1

Janice Harvey - Service Learning Conference Call

From:

Janice Harvey

To:

jcomer@comerholdings.com; jlseese@stcs.org; Kwak, Christine M.; Pardoe, Kari

Date:
Subject:

10/11/2006 12:25:11 PM
Service Learning Conference Call

CC:

Glass, M. Annesia; Kaiser Van Dam, Paula; Salas, Angelia; Yard, Jeanine

As you'll recall, at the last MCSC Board Meeting you agreed to serve on the Service Learning Committee which
will look into developing an urban service-learning strategy (see attached).
Chris - we just knew you would want to be a part of this committee so have added your name. If you would
not like to participate on this committee, let me know.
We would like to schedule a conference call to begin the discussion.
Please let me know your availability for the weeks of Oct 30-Nov 3 and Nov 6-9. I will then schedule a call.
Thanks!
Janice Harvey
Michigan Community Service Commission
1048 Pierpont, Suite 4
Lansing MI 48913
Phone: (517) 373-4998
Fax: (517) 241-3869
harveyj1@michigan.gov

file://C:\Documents%20and%20Settings\HarveyJ1\Local%20Settings\Temp\GW}00001....

10/1112006

�MICHIGAN

COMMUNITY

SERVICE
COMMISSION

Learn and Serve - Michigan
Urban Initiative Discussion Paper

Federal Funding Parameters:

Learn and Serve America's School-Based program provides formula based grants to State
Education Agencies to engage student, their teachers, and others in service-learning. These
grantees, in tum, make grants to local schools to implement service-learning programs for young
people of elementary and secondary school age. The State Education Agencies make sub grants
to local education agencies, provide training and technical assistance, conduct program
evaluation, facilitate peer networks of service-learning practitioners, and support service-learning
throughout their network. At the local school district level, subgrantees create and expand
service-learning programs, train staff, faculty, adult volunteers and students in service-learning,
and evaluate the impact of service-learning on the participants. States are required to sub grant
80%- 85% of their total federal Learn and Serve America budget for the implementation of
service-learning. No more than 20% can be used for training and capacity building.
The purpose of school-based grants to expand high-quality service-learning in K-12 schools to
help the Corporation reach its goal of fostering service-learning in at least fifty percent of all
public schools by the year 2010. The Corporation has also set a goal to increase the percentage of
Learn and Serve participants who come from disadvantaged backgrounds from forty percent to
sixty percent.
The Federal funds for this program are shrinking. In FY 04 and FY 05 it was funded at $43
million. In FY 06 it was reduced to $3 7 million. If the proposed figures for FY 07 are enacted it
will shrink to $34 million.
State Priorities:
The MCSC currently funds school districts to provide students with sequential service-learning
experiences so that, at a minimum, all students will have at least one service-learning experience
at the elementary, middle school, and high school levels. School districts design service-learning
programs to address core and non-core curriculum standards and provide a strong emphasis on
disadvantaged youth.

Local public school districts, intermediate school districts, and public school academies are
eligible to apply for Learn and Serve - Michigan funds.
Grants are awarded based on the experience (planning, implementation and institutionalization)
and on classification of the school district by pupil membership. Grantees are eligible for a

1

�maximum of six years of funding. One year of funding is at the planning level, three at the
implementation level and two at the institutionalization level.

District Size
Up to 2,500 students
From 2,501 to 19,999
students
20,000 or more
students

Planning Grant
Amount
$6,000
$8,000

Implementation
Grant Amount
$15,000
$24,500

Institutionalization
Grant Amount
$15,000
$24,500

$10,000

$40,000

$40,000

As the chart below indicates, our subgrants to school districts have been reduced by $125,000
over the past three years.

Total Amount
Subgrant Amount
Planning and Capacity
Admin

FY04
$742,446
$525,000
$102,306
$ 115,140

FY05
$727,650
$475,000
$98,713
$153,937

FY06
$623,417
$400,000
$ 91,421
$131,996

Limitations to Coverage:
The MCSC Learn and Serve- Michigan team seeks broad participation in this funding pool. In
order to reach communities who underutilize these funds, grant outreach trainings were offered
in targeted regions - Detroit, Traverse City and Lansing. We were successful in increasing
interest in Northern Michigan but found limited interest in the Detroit area. Of the few proposals
received from Southeast Michigan, half of them were not recommended for funding. We were
successful in funding programs in the Metro Area (Clarkston, Lake Orion, L'Anse Creuse,
Southgate, Wayne Westland) but have not had a direct funding relationship with Detroit schools
in approximately eight years.
In a brief survey of other states' strategies for reaching urban schools we found similar targeted
outreach strategies and similar funding formulas that provided differing grant amounts based on
per pupil or per teacher formulas. The states surveyed (New York, Texas, California and New
Jersey) indicated limited success with the strategies they have used noting that the large
bureaucracy in urban districts and small funding pool were the largest barriers.
In July, the Learn and Serve- Michigan Program Officers attended the National Urban ServiceLearning Conference in order to create an improved strategy for engaging urban school districts.
In conversation with experts in the field, an education consultant from Detroit and through
workshop sessions it became clear the outreach and grant making strategies we use in other
districts is ineffective in Detroit. It is impossible to expect district-wide implementation with the
limited federal budget. It may be most effective to target our efforts at the building and educator
level.

2

�··Potential Strategies:
The Learn and Serve - Michigan staff met at the Urban Service-Learning conference to develop
a purposeful strategy for engaging more urban educators and students in Learn and Serve Michigan programming. The following plan of action is proposed:
Through existing contacts and contacts from the Urban Service-Learning
Institute/National Youth Leadership Council we will do outreach to administrators and
educators in metro Detroit and other urban areas throughout Michigan. (Winter 20062007)
Offer targeted funding at the building level. Once we know what our FY 07 funding
allotment will be we will earmark an amount to support the urban initiative. We would
target individual school buildings and/or classrooms. The funds would support
professional development and classroom mini-grants. Each building would receive a
mentor/coach to assist with program start up and growth. (Spring 2007)
Offer targeted professional development at the building level including evening/weekend
PD, stipends and CEU credits for participating teachers. This would be offered to those
districts that did not receive Learn and Serve - Michigan grants. The selected educators
could also be recruited to participate in our Service-Learning Teacher Fellow Program in
order to increase their leadership for service-learning in their buildings and district.
Depending on demand, our existing Learn and Serve- Michigan Training and Technical
Assistance funds may be adequate. (Spring/Summer/Fall 2007)
The Learn and Serve- Michigan staff have already approached the National Youth
Leadership Council about bringing 2007 or 2008 Urban Service-Learning Institute to
Detroit. The summer institute located somewhere in the city center may assist us in
reaching more of Michigan's urban educators.
Lastly, the Learn and Serve- Michigan Program Officers, with guidance from the MCSC
Fund Development Committee, would like to seek additional sources of funding to
support this effort. These additional funding sources would allow us to offer financial
and programmatic support to educators in key urban areas. (Winter 2006)

Discussion Questions

1) What are your overall thoughts/suggestions about the proposed strategies?
2) Do you have additional suggestions?
3) Are there other educational or youth initiatives in Southeastern Michigan with which we
should connect?
4) Next Steps I Volunteers to work with staff on this issue.

3

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                    <text>Page 1 of 1

Janice Harvey- Service Learning Committee

Janice Harvey
jcomer@comerholdings.com; jlseese@stcs.org; Kwak, Christine M.; Pardoe, Kari

From:
To:
Date:
Subject:

10/12/2006 4:02:29 PM
Service Learning Committee

CC:

Glass, M. Annesia; Kaiser Van Dam, Paula; Salas, Angelia; Yard, Jeanine

--

-

-- ----------------------

The conference call with this new committee has been scheduled for Wednesday, November 8th, at 1:00pm.
The cal l-in informatio ·

Passcode: 99
Thanks for agreeing to serve on this committee. We will continue the discussion that started at our last board
meeting on the service-learning urban initiative (it is attached).

Janice Harvey
Michigan Community Service Commission
1048 Pierpont, Suite 4
Lansing MI 48913
Phone : (517) 373-4998
Fa x: (517) 241-3869
harveyj_L@ michigan .gov

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10/12/2006

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                    <text>Michigan Community Service Commission
Service-Learning Committee Call
November 8, 2006

Agenda
Phone: 888-689-557 4
Passcode: 9939719

Committee Members: Jim Comer, Jerry Seese, Christine Kwak, Kari Pardoe

1. Review of Guidance Provided by the Board and Progress:

-Skillman
-Use match to leverage corporate partners
- Seek additional funding for activities in targeted communities.
- 2007 Urban Service-Learning Conference.
2. Additional Opportunities and Next Steps
3. Adjourn

�Page 1 of 1

Janice Harvey- Fwd: Urban Outline
From:

Paula Kaiser Van Dam

To:

Janice Harvey

Date:

11/8/2006 11:13:42 AM
Fwd: Urban Outline

Subject:

Turn into an agenda for the 1:00 call.
&gt;&gt;&gt; Angelia Salas 11/08/06 10:50 AM&gt;&gt;&gt;
Paula
Below are potential agenda items and talking points. Let me know if there are additional items.

Agenda
Overview of the purpose of the call
1. Review of Guidance Provided by the Board and Progress:
-Skillman
- Use match to leverage corporate partners
- Seek additional funding for activities in targeted communities.
- 2007 Urban Service-Learning Conference.

2. Additional Opportunities and Next Steps

3. Adjourn
AAAAAAAAAAAAAAAAAAA

Talking points below:
Overview of the purpose of the call
1. to review guidance suggested by the board and progress toward those and other key strategies
2. to identify additional opportunities and next steps
1. Review of guidance:
- Have a discussion with Skillman about their Good Schools Initiative. "' We made calls but have not connected
yet.
- Use match leverage to connect with Corporate sponsors at the school building level. "' Action wil.l not be
pursued until relationship with Skillman is in place.
- Seek funding for activities in targeted communities. "' We are seeking funding from The State Farm to
encourage service-learning in urban settings including Benton Harbor, Detroit, Flint, Muskegon, Pontiac, and
Saginaw. This grant will be done in partnership with Michigan Campus Compact and will align with their goals
on persistence to graduation.
-The MCSC will partner with the National Youth Leadership Council to host the 2007 Urban Service-Learning
Conference. We are currently seeking a location in the Detroit area. The conference will be in late July or early
August.
2. Additional Opportunities and Next Steps
3. Adjourn

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11/8/2006

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Service-Learning Committee Call
November 8, 2006

Committee Members Present: Jerry Seese, Christine Kwak:, Kari Pardoe
MCSC Staff Present: Paula K. VanDam, Jeanine Yard, Angelia Salas, Janice Harvey
1.

Review of Guidance Provided by the Board and Progress:
•

•

•
•

•

•

•

•

Angelia Salas shared that she is beginning conversations with Skillman to
talk about their Good Schools Initiative. She has left messages and is
waiting to hear back from them.
Christine Kwak suggested that it would be helpful to engage with other
organizations who are already working with the schools in the Detroit
area.
Jerry Seese suggested sending someone with a connection (Jimmy
Comer?) to meet with leadership in Detroit schools
Christine Kwak: asked whether there were any higher education
organizations in the Detroit area doing anything? Marygrove, Wayne
State University
Use a match to leverage corporate partners- it was agreed that there
needs to be an initial conversation with Skillman before seeking corporate
sponsors
MCSC staff has had a conversation with the Community Foundation of
Southeast Michigan about additional funding. They don't have anything
currently but the MCSC will stay connected with them for additional
opportunities
State Farm Youth Advisory Grant- Jeanine Yard explained that the
MCSC will apply for one of their grants focused on Access to Higher
Education. The outcomes from this grant will be access to higher
education and school retention. It can be connected to the urban initiative
to provide grants to school buildings in urban areas for service learning
projects. It will be a student driven effort as their Youth Advisory
Council will be reviewing the grants. The MCSC needs to make sure the
proposal is innovative so that it will stand out. The grants range up to
$100,000 for two years. The plan would be to give $10,000 grants to
urban school buildings (not districts) and also to keep some for
professional development for these areas.
RMC Research has done studies of service-learning in Michigan the past
few years looking at the impact on MEAP scores and civic engagement.
Michigan has higher results than other states related to academic
achievement. It also proves that high quality service-learning programs

�•

impacts students. The MCSC is working to make sure teachers have
training to have quality programs.
2007 Urban Service-Learning Conference has requested to host their
meeting in Detroit in 2007. This conference attracts 100-150 people
including K-12, higher education, and CBO. The focus is on issues in
urban areas. The MCSC staff is working with them on logistics (date,
location, etc) and are looking at hosting it at a higher education facility in
Detroit.

2. Additional Opportunities and Next Steps
•

The MCSC needs to look at other urban districts, not just Detroit (Benton
Harbor, Muskegon, etc).

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                    <text>Michigan Community Service Commission
Staff Retreat
Location: Yarrow Golf Resort
September 1-2, 2010
Agenda

Day I
9:30- 10:00- Icebreaker and Goals/Purpose of Retreat/ Draw names for individual
recognition
10:00- 10:15 -Staff expectations from retreat
10: 15 - 11:00- Celebrating Organizational Accomplishments
(Thought: Be clear about what we're celebrating. To celebrate success, we must define what
success is-for the organization, teams, or individuals.)

(Some notes for intro:
Celebrations connect deeply to our individual psyches and organizational culture, affirming and
developing identity, quality, value, and meaning. Each factor is an essential element of a
successful organization. In celebrating accomplishment, organizations are taking care to nourish
individuals and groups by:
•
•

•
•

Affirming identity, giving essential recognition affirming a sense of self and group;
Giving meaning to our work, bracketing significant experience and naming it as an
accomplishment to bring out meaning that might be lost or under-appreciated in the
flow of events;
Benchmarking quality, telling the entire organization that "this" is what we mean by
"good" or "excellent," "this" is how we judge quality in this organization; and
Assigning value to our accomplishments, saying that these accomplishments are
worthy, we value them, they are to be emulated.

Celebrating accomplishments provides support for staff undergoing change. Change is no
longer the exception but the norm for contemporary organizations. But remember that change
involves not just those obvious breaks from the past like starting a new initiative, appointing
a new executive director, or adopting a new curriculum. Contemporary organizations exist in
a sea of subtle or simple interactions, where, like organisms, staff interact in perpetual
evolution, change is the norm. We are constantly interacting with co-workers to interpret and
give meaning to ambiguous events. )
Let's look at our accomplishments: (Slide show?)
Reflection activity

Draft 7-29-10

�11:00- 12:00 Re-committing to our work (presentations regarding the major work for
2010-11)
• Mentor Michigan
• Learn and Serve
• Disability and Inclusion
• Cross Stream
• Communications
• AmeriCorps
• Finance
• Volunteer Generation
• Board Engagement
• Transition
• Partnerships
• The Big Picture
Reflection Activity: Each individual will receive a reflection template. After each
presentation, they will respond to 2 questions. At the end of all presentations, individuals
will complete a minimum of two coupons that they will give to two people not in their
team identifying something they will commit to do for them to assist them in reaching
their 10-11 goals.
12:00- 1:00 Lunch
1:00 - 2:00 Resume Recommitment component
Teams will group together, AmeriCorps. L&amp;S etc. and as teams brainstorm how they can
collaborate with other teams based on the presentations they heard. Report out.
2:00-3:00 Teambuilding activity- Photo Scavenger Hunt
3:00- 5:00 Working Smarter to Work Together: Productivity across the Organization
(Professional Development presentation)
5:00 Dinner
Evening fun activities/ make your recognition item
Day II
8:00- 9:00 Breakfast
9:00 - 9:30 Icebreaker
9:30 - 10:30 Internal Communication Strategies
Review Professional development survey findings as a basis for discussion
Using information from previous day's presentation, create an internal communications
menu
Draft 7-29-10

�10:30 - 10:45 Break
10:45- 12: 00 Managing Change (Professional Development presentation)
12:00- 1:00 Lunch
1:00 -2:00 Change Planning
•
•

What will things look like when we move?
20th anniversary discussion: looking ahead

2:00- 2:45 Individual recognition
2:45-3:15 Next steps/who's responsible
3:15 Adjourn

Draft 7-29-10

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'

Michigan Community Service Commission
Staff Retreat
Location: Yarrow Golf Resort
September 1-2, 2010
Agenda
Day I
9:30- 10:00- Draw names for individual recognition upon entering
Icebreaker /Purpose of Retreat
10:00- 10:15- Staff expectations from retreat
10:15- 11:00- Celebrating Organizational Accomplishments
(Thought: Be clear about what we're celebrating. To celebrate success, we must define what
success is-for the organization, teams, or individuals.)

(Some notes for intro:
Celebrations connect deeply to our individual psyches and organizational culture, affirming and
developing identity, quality, value, and meaning. Each factor is an essential element of a
successful organization. In celebrating accomplishment, organizations are taking care to nourish
individuals and groups by:
•
•

•
•

Affirming identity, giving essential recognition affirming a sense of self and group;
Giving meaning to our work, bracketing significant experience and naming it as an
accomplishment to bring out meaning that might be lost or under-appreciated in the
flow of events;
Benchmarking quality, telling the entire organization that "this" is what we mean by
"good" or "excellent," "this" is how we judge quality in this organization; and
Assigning value to our accomplishments, saying that these accomplishments are
worthy, we value them, they are to be emulated.

Celebrating accomplishments provides support for staff undergoing change. Change is no
longer the exception but the norm for contemporary organizations. But remember that change
involves not just those obvious breaks from the past like starting a new initiative, appointing
a new executive director, or adopting a new curriculum. Contemporary organizations exist in
a sea of subtle or simple interactions, where, like organisms, staff interact in perpetual
evolution, change is the norm. We are constantly interacting with co-workers to interpret and
give meaning to ambiguous events. )
Let's look at our accomplishments: (Slide show?)
Reflection activity

Draft 8-6-10

�11:00- 12:30 Re- committing to our work (presentations regarding the major work for
2010-11)
• Mentor Michigan
• Learn and Serve
• Disability and Inclusion
• Cross Stream
• Communications
• AmeriCorps
• Finance
• Volunteer Generation
• The Big Picture (Board Engagement, Transition, Partnerships, etc.)
Reflection Activity: Each individual will receive a reflection template. After each
presentation, they will respond to 2 questions. At the end of all presentations, individuals
will complete a minimum of two coupons that they will give to two people not in their
team identifying something they will commit to do for them to assist them in reaching
their 10-11 goals.

12:30- 1:30 Lunch
1:30- 5:00 Organizational Change
• Defining change - what is it?
• What change is coming? What does it look and feel like to you? (Consider
programmatic, organizational, state, and national change)
• Managing change - how to - as an individual and organization
• Planning for change (New leadership at DHS, new Governor, office move, 201h
anniversary)
5:00- 5-45 Free time
5:45-6:30 Dinner
6:30- 8:00 Photo Scavenger Hunt
8:00 Free time/make your recognition item
Day II

8:00-9:00 Breakfast
9:00- 9:30 Icebreaker
9:30- 11:30 Working Smarter to Work Together: Productivity across the Organization

(Professional Development presentation)

11:30- 12:15 Work on your recognition item
Draft 8-6-10

�12:15- 1:00 Lunch
1:00 - Internal Communication Strategies
Review Professional development survey findings as one item - basis for discussion
Using information from previous day's presentation, create an internal communications
menu
2:00- 2:45 Individual recognition
2:45- 3:15 Next steps/who's responsible
3:15 Adjourn

Draft 8-6-1 0

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                    <text>(08/09/201 0) Janice Harvey- Staff retreat ideas

From:
To:
Date:

Subject:

Page 1

Jeanine Yard
Harvey, Janice; Kaiser Van Dam, Paula; Metzmaker, Michelle; Sargent, ...
08/02/2010 5:12PM
Staff retreat ideas

Below is a list of possible titles/themes in keeping with the Vegas theme. You may find something you
like or they may help to spark some ideas. This list is followed by a couple of recommended icebreakers
and reflection activities.
High Stakes Happening
Playing our Cards Right
Bettin' on Good Time
Opening Icebreaker:
Name Tag Switch: Ask everyone to write up to five self-descriptive
phrases on a nametag, like "sleepy head, hunter, workout queen,
shopaholic" along with one big learning goal for the day. ( no name included) Collect and
redistribute at random. Give the group time to locate the owner of
the mysterious nametag, and then have them introduce the person, whose nametag they found.
Day I end of day reflection:
Applying the Knowledge
"3-2-1": Participants respond individually on cards to the following
prompt:
3 specific new tools or strategies that I might use
2 specific things I learned or was reminded about my
own work style and performance
1 area where I'd like to focus tomorrow or 1 question that
I have
Final reflection:
All Tied Up
Have the group stand in a circle. Holding the end of a ball of string, hand the ball off to a participant.
Ask them to reflect on a particular question (e.g. what was something that ............. ?). Once they have
answered the question ask them to hold onto their piece of the string and to pass the ball onto someone
else. Continue the process until everyone has reflected on the question, and has a section of string in
their hands. When completed, you should have something that looks like a web. When they are all done
talking, make some points about the interconnectedness of staff, how they are all part of the solution,
how would things be different if one person does not contribute to the organization's outcomes, etc.

J

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.-

Fund Development Committee
Fund Development - this committee will assist with developing a strategy for
increasing resources in the field of community service initiatives at both the state
and local levels.
Members of Commission

Members of Large

Michelle Engler - Chair
Geneva Williams- Non-Profit Organization
Henry Gaines - Labor
Joel Orosz- National Foundation

Meeting Date
Fund Development Committee - July 24, 1992 - immediately following the
Commission meeting.
Geneva Williams - web
Henry Gaines - web on 7-13-92
Joel Orosz - web

�Recognition Program Committee
Recognition - this committee will develop a multi-tier recognition/awards
program. The first tier will come from the state Commission and be made
available to all who service in organized youth and community service programs.
The second tier award will be a Governor's award for exemplary service. The
Committee will also work with local communities to develop and coordinate their
own awards programs.
Members of Commission

Members of Large

Michelle Engler - Chair
George Lombard
Lisa Hitch Murray - Large Corporation
Judy Reyes- Higher Education

Judy Rapanos- Comm. Leader
Darryl White - VAC Director

Meeting Date
Recognition Committee - July 16 (tentative), Lansing at 10:00 a.m., at MCSC
offices in the Olds Plaza
George Lombard Lisa llitch Murray - N 0
Judy Reyes - YES
Judy Rapanos - YES
Darryl White -

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                    <text>MICHIGAN COMMUNITY SERVICE COMMISSION
STANDING COMMITTEES

Community Collaboration - this committee will seek to promote
communication and collaboration between public and private volunteer
programs in the state, and between the State and the private sector's
initiative's in meeting community needs.

Youth Body on Community Service - this committee will provide
youth with more voice on Commission matters. The committee will be
composed of young people and Commissioners between the ages of 12-21
and will assist the Commission in the development of its youth service
policy and advise and guide the Commission in regard to youth issues.

Evaluation - this committee will outline an agenda that addresses the
evaluation needs of each subtitle under the National and Community
Service Act funded and other initiatives of the Commission. The
evaluation scheme will focus on participants, the community and the
Commission. This Committee will work closely with the Commission on
National and Community Service on evaluation.
Recognition - this committee will develop a multi-tier
recognition/awards program. The first tier will come from the state
Commission and be made available to all who service in organized youth
and community service programs. The second tier award will be a
Governor's award for exemplary service. The Committee will also work
with local communities to develop and coordinate their own awards
programs.
Fund Development - this committee will assist with developing a
strategy for increasing resources in the field of community service
1

�MICHIGAN COMMUNITY SERVICE COMMISSION
STANDING COMMITTEES
Commissioner's Second Choice
Community Collaboration - this committee will seek to promote
communication and collaboration between public and private volunteer
programs in the state, and between the State and the private sector's
initiative's in meeting community needs.
1.
2.
3.
4.

Jon Blyth
Darin Day
George Lombard
Vernie Nethercut

5.
Youth Body on Community Service - this committee will provide
youth with more voice on Commission matters. The committee will be
composed of young people and Commissioners between the ages of 12-21
and will assist the Commission in the development of its youth service
policy and advise and guide the Commission in regard to youth issues.
1.

Judith Riedlinger

2.
3.
4.
5.
Evaluation - this committee will outline an agenda that addresses the
evaluation needs of each subtitle under the National and Community
Service Act funded and other initiatives of the Commission. The
evaluation scheme will focus on participants, the community and the
Commission. This Committee will work closely with the Commission on
National and Community Service on evaluation.
1.

Dr. Joel Orosz

2.

Elaine Gordon

3

�Recognition - this committee will develop a multi-tier
recognition/awards program. The first tier will come from the state
Commission and be made available to all who service in organized youth
and community service programs. The second tier award will be a
Governor's award for exemplary service. The Committee will also work
with local communities to develop and coordinate their own awards
programs.
1.
2.
3.
4.
5.
6.
7.

Dr. Mary Ellen Brandel!
Terry Langston
Lisa llitch Murray
Terry Pruitt
Judith Reyes
Joseph Graves
Gary Cass

5

�</text>
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                    <text>--

DATE:

July 7, 1992

TO:

Michigan Community Service Commissioners

FROM:

Diana Algra, Executive Director
Michigan Community Service Commission

SUBJECT: Standing Committee Assignments and Tentative Meeting Schedule

My sincere thanks to all of you for your willingness to serve on a Commission Standing
Committee. We tried to meet everyone's first choice, however, that was not always possible. For
those whose first choice was the youth body, let me remind you that we approved the Youth Body
proposal two meetings ago, that specified that the youth Commissioners would be the only ones
serving on it. However, we have designated you as advisors to the body as needs arise.
At our last meeting we also discussed the possibility of augmenting the involvement of
Commission members with other community representatives. I am open to suggestion from each
of you in this area.
Attached you'll find a small write up on each committee, commission members assigned to the
committee, suggestions for additional members from the community and a tentative date and time
for the standing committees to meet.
I would appreciate your review of these committee assignments, the tentative date and time of the
meetings and look for your RSVP to attend them by calling Mary Estrada at (517)335-4295 as
soon as possible.

�•

MICHIGAN COMMUNITY SERVICE COMMISSION STANDING
COMMITTEES
Community Collaboration Committee
Community Collaboration - this committee will seek to promote communication and
collaboration between public and private volunteer programs in the state, and between the State and
the private sector's initiative's in meeting community needs.
Members of Commission

Members at Large

Vernie Nethercut - V AC and CC
Dorothy Johnson- Foundation
Judy Riedlinger - Small Business
Randy Neelis - School Superintendent
Charles Infante - Large Business

United Way
4-H
Michigan Non-Profit
Jr. League of MI

Meeting Date
p

Community Collaboration - late August 1992

Evaluation Committee
Evaluation - this committee will outline an agenda that addresses the evaluation needs of each
subtitle under the National and Community Service Act funded and other initiatives of the
Commission. The evaluation scheme will focus on participants, the community and the
Commission. This Committee will work closely with the Commission on National and
Community Service on evaluation.
Members of Commission

Members at Large

Mary Ellen Brandell - Higher Ed
Terry Pruitt - Comm. Found. &amp; Lg. Business
Jon Blyth - National Foundation
Paul Hubbard- Non-Profit Organization

Dr. James Sander- W.M.U.
Rep. from High Scope - Ann
Arbor Group in Field of Youth
Development
(FERA)?

Meeting Date

p

Evaluation Committee - no date set

1

�Fund Development Committee
Fund Development - this committee will assist with developing a strategy for increasing
resources in the field of community service initiatives at both the state and local levels.
Members of Commission

Members of Large

Michelle Engler - Chair
Geneva Williams- Non-Profit Organization
Henry Gaines - Labor
Joel Orosz- National Foundation

Meeting Date

p

Fund Development Committee - July 24, 1992 - immediately following the Commission
meeting.

Recognition Program Committee
Recognition- this committee will develop a multi-tier recognition/awards program. The first tier
will come from the state Commission and be made available to all who service in organized youth
and community service programs. The second tier award will be a Governor's award for
exemplary service. The Committee will also work with local communities to develop and
coordinate their own awards programs.
Members of Commission

Members of Large

Michelle Engler - Chair
George Lombard
Lisa flitch Murray - Large Corporation
Judy Reyes - Higher Education

Judy Rapanos - Comm. Leader
Darryl White - V AC Director

Meeting Date

p

Recognition Committee- July 16 (tentative), Lansing at 10:00 a.m., at MCSC offices

in the Olds Plaza
Youth Body Committee
Youth Body on Community Service - this committee will provide youth with more voice on
Commission matters. The committee will be composed of young people and Commissioners
between the ages of 12-21 and will assist the Commission in the development of its youth service
policy and advise and guide the Commission in regard to youth issues.
Members at Large

Members of Commission

2

�-·
Darin Day - MSU Student
Terry Langston - MSU Student

Meeting Date

p

Youth Body Committee - no date set

3

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                </elementText>
              </elementTextContainer>
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                    <text>MICHIGAN COMMUNITY SERVICE-COMMISSION STANDING
COMMITTEES
Community Collaboration Committee
Community Collaboration - this committee will seek to promote communication and
collaboration between public and private volunteer programs in the state, and between the State and
the private sector's initiative's in meeting community needs.
Members of Commission -

Members at Lar&amp;e

Vernie Nethercut- VAC and CC
Randy Neelis- School Superintendent
Mike Tate- 4H Extension

Kathy Agard - Foundation
Dave Egner- MI Non-Profit Forum
Cyndi Mark- 4H
Gene Keilitz- United Way of MI
John Weiss- Graduate Student UofM

Evaluation Committee
Evaluation - this committee will outline an agenda that addresses the evaluation needs of each
subtitle under the National and Community Service Act funded and other initiatives of the
Commission. The evaluation scheme will focus on participants, the community and the
Commission. This Committee will work closely with the Commission on National and
Community Service on evaluation.

Members at Lar.&amp;e

Members of Commission
Mary Ellen Branden - Higher Ed
Terry Pruitt - Comm. Found. &amp; Lg. Business
Jon Blyth - National Foundation
Jim Muir - Retiree

Fund Development Committee
Fund Development - this committee will assist with developing a strategy for increasing
resources in the field of community service initiatives at both the state and local levels.
Members of Commission
Michelle Engler • Chair
Geneva Williams- Non-Profit Organization
Henry Gaines - Labor
Joel Orosz - National Foundation

Members of

we

�Recognition Program Committee
Recognition • this committee will develop a multi-tier recognition/awards program. The first tier
will come from the state Commission and be made available to all who service in organized youth
and community service programs. The second tier award will be a Governor's award for
exemplary service. The Committee will also work with local communities to develop and
coordinate their own awards programs.
Members qf Commission

Members of Lar&amp;e

Michelle Engler • Chair
Julie Cummings - Fund Development
Lisa Ditch Murray - Large Corporation
Sister Mary Martinez- Higher Education
Judy Dunn - Small Business
Jim Muir - Retiree

Judy Rapanos - Comm. Leader
Darryl White- V AC Oirectot
Barbara Bradford- DSS-Volunteer
Coordinator

Youth Body Committee
Youth Body on Community Service· this committee will provide youth with more voice on
Commission matters. The committee will be composed of young people and Commissioners
between the ages of 12-21 and will assist the Commission in the development of its youth service
policy and advise and guide the Commission in regard to youth issues.
Members of Commission
Terry Langston • MSU Student
Sarah Riley- High School Student

Executive Committee
Executive Committee- this committee will assist the Chairperson, as necessary, in carrying out
the mission of the Commission.
Members of Commission
Michelle Engler • Chair
Terry Pruitt- Vice Chair
Mike Tate

Terry Langston
Jon Blyth
Beverly Drake
Dottie Johnson
*Highlighted name indicates Commissioners approval at May 20, 1994 meeting.

�</text>
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                <text>Michigan Community Service Commission standing committees 1994 committee list. Records are compiled in the Our State of Generosity collection by the Johnson Center, along with the files of the Michigan Nonprofit Association (MNA), the Michigan Community Service Commission (MCSC) and the Dorothy A. Johnson Center for Philanthropy. Originals are at the Michigan Community Service Commission.</text>
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                <description/>
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                    <text>MICHIGAN COMMUNITY SERVICE COMMISSION
STANDING COMMITTEES
Community Collaboration - this committee will seek to promote
communication and collaboration between public and private volunteer
programs in the state, and between the State and the private sector's
initiative's in meeting community needs.
Commissioners:
Vernie Nethercut - VAC
Dorothy Johnson - Council of Michigan Foundations
Judy Riedlinger - Small business owner
Randy Neelis - School Superintendent

Other Community Members:

�MICHIGAN COMMUNITY SERVICE COMMISSION
STANDING COMMITTEES

Youth Body on Community Service - this committee will provide
youth with more voice on Commission matters. The committee will be
composed of young people and Commissioners between the ages of 12-21
and will assist the Commission in the development of its youth service
policy and advise and guide the Commission in regard to youth issues.
Commissioners:
Darin Day - College student
Terry Langston - College student

Other Community Members:

�MICHIGAN COMMUNITY SERVICE COMMISSION
STANDING COMMITTEES

Evaluation - this committee will outline an agenda that addresses the
evaluation needs of each subtitle under the National and Community
Service Act funded and other initiatives of the Commission. The
evaluation scheme will focus on participants, the community and the
Commission. This Committee will work closely with the Commission on
National and Community Service on evaluation.

Commissioners:
Mary Ellen Brandel! - Higher Education
Terry Pruitt - Large corporation and community foundation
Jon Blyth - National Foundation
Paul Hubbard - Non-profit organization

Other Community Members:
Trabian Shorters

�MICHIGAN COMMUNITY SERVICE COMMISSION
STANDING COMMITTEES

Recognition • this committee will develop a multi-tier
recognition/awards program. The first tier will come from the state
Commission and be made available to all who service in organized youth
and community service programs. The second tier award will be a
Governor's award for exemplary service. The Committee will also work
with local communities to develop and coordinate their own awards
programs.
Commissioners:
Michelle Engler
George Lombard - Retired businessman
Lisa llitch Murray - Large corporation
Judy Reyes - Higher Education (Media)

Other Community Members:

�MICHIGAN COMMUNITY SERVICE COMMISSION
STANDING COMMITTEES

Fund Development - this committee will assist with developing a
strategy for increasing resources in the field of community service
initiatives at both the state and local levels.
Commissioners:
Michelle Engler
Geneva Williams - Non-profit organization
Henry Gaines - Labor
Joel Orosz - National foundation
Julie Cummings

Other Community Members:

�K-12 Review Panel
Roberta Stanley
Charles Infante
Randy Neelis
Michelle Engler
Cynthia Scherer

�Higher Education Panel
Terry Langston
Darin Day
Mary Ellen Brandel!

�Youth Corp Panel
Joel Orosz
Terry Pruitt
Darin Day
Randy Neelis

�</text>
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      <name>Text</name>
      <description>A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.</description>
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        <name>Dublin Core</name>
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            <name>Identifier</name>
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                <text>JCPA-04_MCSC_SC_1994_Committee-List-2</text>
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            <name>Title</name>
            <description>A name given to the resource</description>
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                <text>Michigan Community Service Commission standing committees 1994 committee list 2</text>
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            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
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                <text>Michigan Community Service Commission</text>
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            <name>Description</name>
            <description>An account of the resource</description>
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                <text>Michigan Community Service Commission standing committees 1994 committee list 2. Records are compiled in the Our State of Generosity collection by the Johnson Center, along with the files of the Michigan Nonprofit Association (MNA), the Michigan Community Service Commission (MCSC) and the Dorothy A. Johnson Center for Philanthropy. Originals are at the Michigan Community Service Commission.</text>
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            <name>Subject</name>
            <description>The topic of the resource</description>
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                <text>Dorothy A. Johnson Center for Philanthropy</text>
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                <text>Charities</text>
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                <text>Philanthropy and Society</text>
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                <text>Fundraising</text>
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                <text>Records</text>
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                <text>Michigan Community Service Commission</text>
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                <text>Michigan</text>
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            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
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                <text>application/pdf</text>
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            <description>The nature or genre of the resource</description>
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                <text>Text</text>
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            <name>Language</name>
            <description>A language of the resource</description>
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                <text>eng</text>
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            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
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              <elementText elementTextId="700095">
                <text>Grand Valley State University Libraries, Special Collections and University Archives, 1 Campus Drive, Allendale, MI, 49500</text>
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            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
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              <elementText elementTextId="700096">
                <text>&lt;a href="http://rightsstatements.org/page/InC/1.0/?language=en"&gt;In Copyright&lt;/a&gt;</text>
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            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
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              <elementText elementTextId="700097">
                <text>&lt;a href="https://gvsu.lyrasistechnology.org/repositories/2/resources/515"&gt;Our State of Generosity collection, JCPA-04&lt;/a&gt;</text>
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            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
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              <elementText elementTextId="827363">
                <text>1994</text>
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