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                    <text>Page 1 of 1

Janice Harvey- MCSC Funding Committee Conference Call

From:
To:
Date:
Subject:
CC:

Janice Harvey
bparker@co.wayne.mi.us; Larry_williamson@cable.comcast.com; Pardoe, Kari; rcollier@cmif.org
10/11/2006 12:16:16 PM
MCSC Funding Committee Conference Call
Kaiser Van Dam, Paula; LFrance@co.wayne.mi.us; Ortega, Jolynne; Susan, Cuddington,

At the last MCSC Board Meeting, you agreed to serve on a new Funding Committee. We would like to schedule
a conference call to begin the discussion on funding priorities. We have scheduled the call for Tuesday,
Octo
i2.4, from 10:00 - 11:00 am.
The call in informatin is:
Phone: 888 -689-5574
Passcode: 9939719
Thanks!

Janice Harvey
Michigan Community Service Commission
1048 Pierpont, Suite 4
Lansing MI 48913
Phone: (517) 373-4998
Fax: (517) 241-3869
ha rveyjl_@ m ich iggn,_gQY

fil e://C:\Documents%20and%20Settings\HarveyJ1 \Locai%20Settings\Temp\GW}0000 1....

10/11 /2006

�,--~·

----··--------

' Janj~e Harvey -Re: MCSC Funding Committee- DATE CHANGE for Conference Call

From:
Paula Kaiser Van Dam
To:
bparker@co.wayne.mi.us; Janice Harvey; Kari Pardoe;
Larry_williamson@cable.comcast.com; rcollier@cmif.org
Date:
10/27/2006 12:35:40 PM
Subject:
Re: MCSC Funding Committee- DATE CHANGE for Conference Call
Attached is the agenda and background paper for the AmeriCorps discussion. I look forward to talking to
all of you on Monday.
Paula Kaiser VanDam
Acting Executive Director
Michigan Community Service Commission
1048 Pierpont, Suite 4
Lansing, Ml 48913
(517) 373-1376
(517) 373-4977
kaiserp@michigan .gov
&gt;»Janice Harvey 10/23/06 10:49 AM»&gt;
The Funding Committee call scheduled for Tuesday 10/24 has been moved. The new date and time are
Monday, October 30, at 9:00am. The call-in information remains the same. We will be sending out
some materials for the call shortly. If you are not available at this time, please let me know ASAP.
Thanks!
Phone: 888-689-5574
Passcode: 9939719

Janice Harvey
Michigan Community Service Commission
1048 Pierpont, Suite 4
Lansing Ml 48913
Phone: (517) 373-4998
Fax: (517) 241-3869
harveyj1 @michigan.gov

CC:
Angelia Salas; Cuddington, Susan; Jeanine Yard; Jolynne Ortega;
LFrance@co.wayne.mi.us; Marcy Bishop; Mark Mullaney

Page 1

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                    <text>Michigan Community Service Commission
Funding Committee Call
October 30, 2006
Participants:
Staff:

Rob Collier, Kari Pardoe, Bernard Parker, LatTy Williamson
Paula K. VanDam, Janice Harvey, Marcy Bishop, Mark Mulla ~

Goals:
Review and approve Mic!Ligan 's AmeriCorps 2007-2008 funding process
Provide guidance for 2007 VIG funding process
AmeriCorps
Paula VanDam explained the background ofthe application process (see attached document
titled 2007-08 AmeriCorps Grant Application Cycle). The competitive application is due to the
C CS by mid-January. Staff recommended that due to projected cuts in AmeriCorps funding
on the national level, that an "open application process" is not advisable for 2007-08.
Committee members recommended that the MCSC will invite the strongest programs that
subm itted applications for 2006-07 to reapply competitively for 2007-08. At this time of the
four that previously submitted, one is not interested in reapplying, one is interested, ar1d staff is
in the process of finding out the interest from the other two programs. They are:
• Community Action Agency, Battle Creek (waiting to hear)
• Community Mental Health Mid Michigan, Mt. Pleasant (not interested)
• Huron Pines Conservation &amp; Development Council, Grayling (interested)
• Lighthouse, Oakland County (waiting to hear)
Committee members also recommended that five organizations would be asked to submit
recompete competitive applications. They are:
• City Year
• MSU Extension
• MI Department of Agriculture
• BHK Child Development
• Good Samaritan Ministries
Committee members also recommended that the existing prograr11s that were submitted for
C CS competitive funding but did not get funded (they were funded by formula) be asked to
submit competitive applications. They are:
• MARESA AmeriCorps, Marquette
• Univers ity of Michigan- Michigan AmeriCorps Par-tnership, Wayne Co.
• Michigan Habitats AmeriCorps, statewide, based in Lansing
• Downriver CARES AmeriCorps, Southgate
• Volunteer Muskegon
Red Cross????

�MCSC is in discus,sion withCMA (Uld~¥~UExtension onthe possibility of merging the Mentor
Michigan AmeijGtsJ;ps program with.tJ1e MSU Ext¥n,Sion AmeriCorpsprogram. The concern is
that MSU Extension is in their 7th year offunding an~l Mentor Michigan AmeriCorps will be in
their 3rd year so the match requirement fortheMSU Extension in the 7th year with the additional
PTE's and funding will be a problem. Paula will report back to the committee on the progress
of this merger. But it needs to be resolved within a month so that they can begin application
process for competitive funding, which is due the beginning of December.

Michigan's Volunteer Investment Grant
The MCSC has received $250,000 for FY07. Committee Members agreed that the intent of the
funding should support the volunteer infrastructure and increase the number of volunteers in
Michigan. There was discussion on the comparison ofthe 211 program to the 1-800-Volunteer
program. The 211 program is run through local United Way organizations. They would have
information on volunteer organizations to provide to callers. The 1-800-Volunteer phone
number is run through the Points of Light Foundation. The callers don't always get directed to
their local volunteer centers. Some United Way organizations have both programs. The 211
program is not statewide so that may create a problem if the MCSC decides to partner with them
to expand the volunteer infrastructure. If we used the 211 program, it may be easier to report
the requests for volunteer information.
Next steps:
• Paula VanDam is meeting with folks from 211 to gain more information.
• Find out where 211 is currently located in the State
• Map of volunteer centers I 211 centers
• Convene another call to look and bringing people to the table
• Strategically use the funding over the next few years to make a difference in the
infrastructure

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Janice Harvey - Funding Committee Conference Call

From:
To:
Date:
Subject:
CC:

Janice Harvey
bparker@co.wayne.mi.us; Larry_williamson@cable.comcast.com; Pardoe, Kari; rcollier@cmif.org
6/1/2007 5:21:47 PM
Funding Committee Conference Call
Bishop, Marcy; Kaiser Van Dam, Paula; LFrance@co.wayne.mi.us; Michael, Musette; Mullaney,
Mark; Ortega, Jolynne; Susan, Cuddington,

The MCSC Funding Committee will meet via conference call on Tuesday, June 5, at 8:30 am to discuss staff
funding recommendations for the AmeriCorps formula application. Please see the attached memo from Paula
VanDam and attached funding chart. I will also forward a map on Monday with the locations mapped out.
The call in information is:
Phone: 888-689-5574
Passcode: 9939719

Janice Harvey
Michigan Community Service Commission
1048 Pierpont, Suite 4
Lansing MI 48913
Phone: (517) 373-4998
Fax: (517) 241-3869
harveyj 1_@ffiichigcm_.gov

file://C:\Documents%20and%20Settings\HarveyJ1 \Local%20Settings\Temp\GW}00001.H...

6/1/2007

- -· _j

�Geographic Distribution of Michigan's AmeriCorps Members
(local programs)
9 counties
2 programs
43 FTE members

12 counties
2 programs
43 FTE members

Western MI:

SW MI:

3 counties
3 programs
34 FTE members

1 county
2 programs
20 FTE members

Statewide Programs:

4 counties
5 programs
128 FTE members

7 statewide Michigan's AmeriCorps programs
233 full-time equivalent members distributed across the state
This includes 450 Michigan Service Scholars members (90 FTE) from higher
education institutions:
• 9 FTE (45 members) in Upper Peninsula
• 6.8 FTE (34 members) in Western Michigan
• 1.8 FTE (9 members) in SW Michigan
• 32 FTE (160 members) in SE Michigan (including Saginaw/Flint area)
• 24 FTE (120 members) in Central Michigan
• 1.8 FTE (9 members) in SW Michigan

�</text>
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,.
Michigan Community Service Commission
Funding Committee Call
June 5, 2007
Participants: Kari Pardoe, Bernard Parker, Larry Williamson
NOTE: Rob Collier was unavailable for the call but sent his comments via email.
Staff:
Musette Michael, Paula K. VanDam, Janice Harvey, Marcy Bishop, Mark
Mullaney

AmeriCorps Formula Funding
Paula VanDam explained the background of the application process (see attached memo from
Paula VanDam dated June 1,2007). The Corporation recently notified us about our competitive
funding. We had submitted 8 applications for funding with an aggregate request of$2,856,335.
The Corporation selected three of our applications for competitive funding for a total award of
$1,423,816.
•
•
•

City Year- $580,744
Jumpstart- $142,434
MSU Extension 4H - $700,638

Staff would like to recommend to the board that we fund BHK, Dept. of Agriculture, Good Sam
Ministries, and Huron Pines with our formula funds. These programs applied for competitive
funding but did not receive it. To do so, we would have to make cuts to currently funded
programs as well as BHK. Paula went through a chart that was distributed with past funding
requests and recommendations. After discussion with the committee, they agreed to support
these programs through formula funding at the recommended levels. Commissioner Pardoe
suggested that when staff contacts the programs to confirm their funding amount that they
explain that the funding cuts are due to the cut in federal funding.
Commissioner Parker made a motion to support the staff recommendations. Commissioner
Williamson seconded the motion. The motion passed.
Due to Michigan losing $1 million in competitive funding this year, the Funding Committee will
meet in late summer to talk about a strategy to receive more competitive funding.

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                    <text>STATE OF MICHIGAN

JOHN ENGLER, Governor

MICHIGAN COMMUNITY SERVICE COMMISSION
111 S. Capitol Ave.
George W. Romney Bldg., 4th Floor
Lansing, Michigan 48913
Telephone: (517) 335-4295
FAX: (517) 373-4977

Chairperson
Russell G. Mawby
Executive Director
Kyle Caldwell

February 22, 2001

Ms. Karen Aldridge Eason
C.S. Mott Foundation
1200 Mott Foundation Building
Flint, Michigan 48503
Dear Ms. Aldridge-Eason:
I am writing to thank you for agreeing to serve on the Legislative Outreach committee. These are
dynamic times for the nonprofit sector nationally and for Michigan's volunteer community specifically.
President Bush recently embraced national service as part of his work to channel federal support more
directly to faith-based institutions by appointing Steven Goldsmith to the board of the Corporation for
National Service. Michigan is embarking on a $20 million dollar campaign to endow support for
statewide volunteer infrastructure. Our work in these areas can have a profound effect on how the future
of national and community service is supported and developed in Michigan. This is why it is imperative
for us to hone our communication and outreach strategies.
Joining you on the Legislative Outreach committee will be Commissioners Pruitt and Pickard and you
will meet every other month until September of 2001 or until such time as the work of the committee is
completed. I have asked Commissioner Pruitt to chair this subcommittee. The specific charge of the
committee is detailed in the attached document. The committee will report its findings and
recommendations to the full membership of the MCSC at our September meeting/retreat at Brooke Lodge
in Augusta, Michigan.
Thank you again for your leadership and continued support of Michigan's volunteers. I look forward to
hearing of the committee's progress.
Sincerely,

~~~(~
Enclosure

PRII&lt;IfrD(),'j
RECVC! fDPAPF~

�Communication &amp; Outreach Committee
Ad Hoc Subcommittees
02/22/2001
Public Relations &amp; Marketing
An ad hoc subcommittee of the Communication &amp; Outreach Committee (a standing
committee of the MCSC) to address the public relations and marketing needs of the
MCSC and its grantees. Specifically, the subcommittee would:

1. Identify stakeholders and their interests
2. Assess the needs of the MCSC and its grantees to determine the best way to
communicate their work and accomplishments to the general public and
specific interested publics.
3. r Recommend strategies for addressing the needs.
4. Identify potential partners/collaborators
5. Provide an action plan to the full commission at their September 10-11,
2001 meeting
6. The subcommittee may terminate by September of 2001.

Legislative Outreach
An ad hoc subcommittee of the Communication &amp; Outreach Committee to advance the
relationships and communication strategies of the MCSC and its grantees with elected
officials at the state (and potentially federal) levels. Specifically, the subcommittee
would:

1. Identify goals and outcomes for communications with elected officials.
2. Identify strategies for communicating with the Michigan Legislature about
the work of the MCSC and its grantees.
3. Provide leadership the Fall Leg. event for 2001.
4. Develop an action plan for regular communication with elected officials at
the commissioner level as well as the grantee level.
5. Recommend an annual plan to oversee coordination of Commissioner
interaction with elected officials
6. Report the plans to the full commission at their September 10-11, 2001
meeting.
7. The subcommittee may terminate by September of2001.

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                    <text>Page 1 of 1

MARY ESTRADA - Legislative Outreach Committee
From:

MARY ESTRADA

To:

Aldridge, Karen; Caldwell, Kyle; Pickard, Vivian; Pruitt, Terry

Subject:

Legislative Outreach Committee

Kyle has asked me to set up three conference calls between now and September with the members of
the Legislative Outreach Subcommittee which include (Terry Pruitt, Vivian Pickard and Karen AldridgeEason). Agenda's will follow later.
Therefore, I am suggesting several dates and times and would like your availability.
April Conference Call
April9 at 11AM
f\YJ
April13 at 11AM !.t.A- \JD
A ril
April19 at 11AM

v.P.

VP

June Conference Call
June 1 at 11AM /( ;.~

June
Oune
June
June

6 at llAM
7 at llAO
11 at llAM
18 at llAM A:~Jl

' '

Please email me all the dates and times that you are available. If you have any questions or concerns,
please call me at (517)373-4998 or email me at estradam@state.mi.us
thanks
Mary Estrada

about: blank

03/0112001

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                    <text>Page 1 of 1

MARY ESTRADA - Legislative Outreach Committee
From:

MARY ESTRADA

To:

Aldridge, Karen; Caldwell, Kyle; Pickard, Vivian; Pruitt, Terry

Subject:

Legislative Outreach Committee

Here are the dates and times for the next three Legislative Outreach Committee conference calls.
Arpil 19th at llAM
June 7th at llAM
August 8th at llAM
As time gets closer I will email you the phone number to call to connect to the conference call.
thanks and any questions call me or email me.

about: blank

03/12/2001

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                    <text>..
Legislative Outreach Subcommittee Meeting
Apri119, 2001
(Conference Call)
-DRAFf-

Agenda
I.

Review of Previous Meeting Summary

II.

State Perspective Update on Staff Actions to Date
;"'

a. Legislative Event
'3,. t1"' 5
1. Dates for Legislative Event (October M, 2001)
11. Dialogue with Governor's Office and Michigan Department of
Career Development on MCSC's Legislative Agenda
111. Suggestions for Legislative Event
b. Legislator and Press Relations (press releases and photo opportunities)
1. Strategies for Grant Awards
11. Strategies for Visits to Legislators by Staff and Commissioners
m. Targets: Who's returning and who is not (see Senate and House
Terms and names attached).
III.

Federal Perspective
a. No action at this time

IV.

Future Tasks
a. Action Plan: Develop an action plan around goals
b. Specific Agenda for Legislative Event
c. Role Assignments for Commissioners, Staff and Friends

�·v·

ixfrrttrirttnrrnmttrtt*·nmt-r·hz-iidtrx&amp;«tn;-.·eetmx ... ;.·iw·.......
LISTING BY HOUSE DISTRICTS
(new members in boldface)

Dist.

Representative

Party

1

Andrew Richner

R

2

D
D
D
D
D
D
D
D
D
D
D
D
D

22
23
24
25
26
27
28
29

LaMar Lemmons
Artina Tinsley Hardman
Mary Waters
Ken Daniels
Bill McConico
Hansen Clarke
Beida Garza
Kwame M. Kilpatrick
Samuel Buzz Thomas, III
InnaCiark
Keith B. Stallworth
Triette E. Reeves
Derrick Hale
Gary Woronchak
Bob Brown
Jim A. Plakas
Glenn S. Anderson
LauraM. Toy
John C. Stewart
Bruce Patterson
Raymond E. Basham
George w. Mans
William). O'Neil
Gloria Schermesser
William). Callahan
Michael Switalski
PaulWojno
jennifer Faunce

30

Sal Rocca

31
32
33
34
35

Paul Gieleghem
Alan B. Sanborn
VacancyDavid Woodward
Gilda Z. jacobs
Nancy l Quarles
Andrew Raczkowski
Nancy c. Cassis
Marc Shulman
PmGodchaux
John Pappageorge
Robert M. Gosselin
Clarence Phillips
Michael Kowall
Michael D. Bishop
Ruth Johnson
Rose Bogardus
Vera B. Rison
jackMinore
Paula Zelenko
Patricia A. Lockwood
John Hansen
Chris Kolb
Ruth Ann jamnick
Gene DeRossett

3
4

5
6

7
8
9
10
II

12
13
14
15
16
17
18
19
20
21

36
37
38
39
40

41
42
43
44

45
46
47
48

49
50
51
52
53
54
55

R
D

0
D

R
R

R
D
D
D
D
D
D
D

R
R
D

R

Term

3
2
2
1

Dist.

56
57
58
59

2

60

1

61

3*
2
3
3
2
3
3*
3
2
3
1
1
2
1
2
3
3
2
4*
3
2
3
2
10*
2
3*

62
63
64
65
66
67
68
69
70
71
72

73
74
75

76

77
78
79
80
81
82
83
84
85
86
87
88

0

2
2
3
3
4*
2
3
2
2
1
2
2
2
3
3
2
1

D
D

2
2

0
D

1
2

R

2

D
D
D

R
R
R
R
R
R
0

R
R
R
D
D
D

89
90
91
92
93
94
95

96
97
98
99
100
101
102
103
104
105

Representative

Randy Richardville
Doug Spade
Steven Year
Cameron Brown
Alexander C. Lipsey
Tom George,
Mark Schauer ~
Jerry Vander -ROes!
Clark E. Bisb~
MickeyMo~r

Judith L. Sc111nton
Paul N. DeWeese
Virg Bernero
Mike Murphy
Gretchen Whitmer
Susan Tabor
Mark C. jansen
Doug Hart
james L. Koetje
Jerry· Kooiman
Steven M. Pestka
joanne Voorhees
Ronjelinek
Charles LaSata
Mary Ann Middaugh
Lauren M. Hager
judGUben
Stephen R Ehardt
Tom Meyer
Larry julian
ValdeGarda
Gary Newell
Patricia Birkholz
Barb VanderVeen
Wayne Kuipers
Gerald Van Woerkorn
julie Dennis
LarryL.DeVuyst
jim Howell
Carl Williams
A. T. Frank
Joseph Rivet
Tony Stamas
Sandra~ul

Mike Purnford
David C. Mead
Rick johnson
Dale Sheltrown
jason Allen
Ken Bradstreet
106 Andy Neumann
107 Scott Shackleton
108 Douglas R Bovin
109 Stephen Adamini
110 Rich Brown

Party

Term

R

2
2
2
2
1
1

D

R
R
D

R
D
R
R

R
R
R
0
D
0

3

2
2
2

3
2
1
1
1

D

2
3
2
2
1
2
2
3
2
2
2
2
2
1
2
2
1
3
1
2
2
2
3
2
1
3
2
2
2
2
2
2
2
2
2
2

R

2

0
0
0

2
1
1

R
R
R
R
R
D

R
R
R
R
R
R
R
R

R

R
R

R
R

R
R
D

R
R
D
D
D

R
R
R
R
R
0
R

R

• Additkmal tenns net subject to term limits .
.. Representative janet Kukuk died on November 19, 2000.

29

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LISTING BY SENATE DISTRICTS
Dist. Senator

1
2
3
4

s

6
7
8

9
10
ll

12
13
14
15
16
17
18
19

joeYoung,jr.
Vacancy**
Raymond M. Murphy
jackie Vaughn lii
Burton Leland
George Z. Hart
Christopher D. Dingell
Loren Bennett
Thaddeus G. McCotter
Arthur j. Miller, Jr.
Ken DeBeaussaert
Davejaye
Shirley Johnson
GatyPeters
Bill Bullard, Jr.
Mat J. Dunaskiss
Beverly S. Hammerstrom
Alma Wheeler Smith
Philip E. Hoffman

Part)·

Tenn

D

2

D
D
D
D

2*
7

0

R
R
D
D
R
R
D
R

R
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24
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26
27
28
29
30
31
32
33
34
35
36
37
38

Harry Gast
Dale L. Shugars
William Van Regenmorter
joanne G. Emmons
john]. H. Schwan, M.D.
Dianne Byrum
Vacancy***
Dan L. DeGrow
john D. Cherry, .Jf·
Bob Emerson ;
Glenn Steil
Ken Sikkema
Leon Stille
Mike Goschka
Joel Gougeon
Bill Schuette
George A. McManus, Jr.
Walter North
Don Koivisto

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• Additional tenns not subject to term limits.
.. Senator Virgil Smith resigned December 31, 2000.
-Senator Mike Rogers resignMjanuary• 3, 2001.

SENATE OFFICERS
Title
Name
Office Phone
President .................................................................................. Lt. Governor Dick Posthumus ................... 373-6800
President Pro Tempore ............................................................ JohnJ. H. Schwarz, M.D.......................... 373-3447
Assistant President Pro Tempore............................................... Philip E. Hoffman ...................................... 373-2426
Associate President Pro Tempore ..............................................jackie Vaughn ID ...................................... 373-7918

Majority Leaders
Majority Leader.........................................................................Dan L. DeGrow ......................................... 373-7708
Assistant Majority Leader ..........................................................Loren Bennett ...........................................373-7350
Majority floor Leader .............................................................. Joanne Emmons ........................................ 373-3760
Assistant Majority Floor Leader .................................................Beverly Hammerstrom .............................. 373-3543
Majority Caucus Chair ...............................................................Glenn D. Steil ............................................373-1801
Assistant Majority Caucus Chair .................................................Leon Stille ................................................. 373-1635
Majority Caucus Whip ...............................................................William Van Regenmorter ......................... 373-6920
Assistant Majority Caucus Whip ................................................ Joel Gougeon ............................................ 373-1777
Minority Leaders
Minority Leader ........................................................................john D. Cherry, Jr. .. ................................373-1636
Assistant Minority Leader ..........................................................Christopher D. Dingell .............................. 373-7800
Minority Floor Leader ............................................................... Bob Emerson ............................................ 373-0 142
Assistant Minority Floor Leader ................................................. Raymond M. Murphy ................................ 373-0990
Minority Caucus Chair............................................................... Gary Peters ............................................... 373-7888
Assistant Minority Caucus Chair ................................................ George Z. Hart .......................................... 373-6820
Minority Caucus Whip ............................................................... Burton Leland ........................................... 373-0994
Secretary of the Senate ..............................................................Carol Morey Viventi ................................... 373-2400
22 Republicans -14 Democrats- 2 Vacancies
51

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                    <text>Legislative Outreach Subcommittee Meeting
April19, 2001
(Conference Call)
--DRAFT--

Agenda
I. Review Subcommittee Charge
Legislative Outreach
Members: Commissioners Pruitt (Chair), Pickard and Eason
The Legislative Outreach Subcommittee is an ad hoc subcommittee of the
Communication &amp; Outreach Committee to advance the relationships and
communication strategies of the MCSC and its grantees with elected officials at the
state (and potentially federal) levels. Specifically, the subcommittee would:

1. Identify goals and outcomes for communicating with elected officials.
2. Identify strategies for communicating with the Michigan Legislature
about the work ofthe MCSC and its grantees.
3. Provide leadership for a legislative event to be held in Fall2001.
4. Develop an action plan for regular communication with elected
officials at the commissioner level as well as the grantee level.
5. Recommend an annual plan to oversee coordination of
commissioner interaction with elected officials.
6. Report the plans to the full commission at their September 10-11, 2001
meeting.
The subcommittee may terminate by September of 2001.

II. Identify Key Outcomes
•
•
•
•

Awareness Raising &amp; Relationships to be Cultivated (State Legislature,
Governor, Congressional Delegation, etc.)
Messages to be Conveyed (Who are we and what's the best way to tell our
story?)
Cycle of Activities to Support/Ensure Outcomes
MCSC Action Plan

�Legislative Outreach Subcommittee Meeting

April 11, 2001

III. Define Action Plan Process
•
•
•
•
•

Needs/Risk Assessment (Being sensitive to the political processes)
Data Analysis
Strategic Planning
Implementation
Review

IV. Outline Primary Strategies for Implementation
•
•
•
•

Where can we go to get help?
Who should we involve as partners?
What level and type of resources will we need?
How can we broker the resources?

V. Develop Preliminary Timeline
•

Action Plan Presented to the MCSC Membership September, 2001

VI. Determine Next Steps
•
•
•
•

Next Meeting
Follow Up Activities
Staff Assignments
Commissioner Assignments

·Page 2 of2

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                    <text>Michigan Community Service Commission
Legislative Outreach Committee
Conference Call - August 8, 2001
11:00 a.m.

Participants: Kyle Caldwell, Mary Estrada, Mary Grill, Karen Aldridge-Eason,
Vivian Pickard and Terry Pruitt
Kyle Caldwell: Dial 1-888-412-7888 and code is: 299507985#
Karen Aldridge-Eason, Vivian Pickard and Terry Pruitt: Diall-888-412-7888
and your code is: 29950#

AGENDA
I.

10th Anniversary Celebration

II.

Review Legislative Leadership and Returning Legislators

III. Commissioner Briefing Packet
IV.

Commission Retreat
A.
Desired Outcomes
B.
Report

V.

Other Business

Next Meeting- No meeting scheduled at this time.

�</text>
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                    <text>STATE OF MICHIGAN

JOHN ENGLER, Governor

MICHIGAN COMMUNITY SERVICE COMMISSION
Chairperson
Michelle Engler

111 S. Capitol Ave .
Olds Plaza Bldg ., 4th Floor
Lans ing, Michigan 48913
Telephone (517) 335-4295
FAX (517) 373-4977

Executive Director
Frank Dirks

MEMORANDUM
i

../'

TO:

../

../

-/

Victor Begg, Judith Dunn, Amber Pritchard, Geneva Williams, Lisa Murray,
and Ray West
•

FROM: Julie Cummirlg?;t
RE:

W

J

I

.

Connect Michigan

DATE: July 10, 1996
I wanted to invite you to join Michelle Engler and me to be part of an ad hoc
committee on outreach and marketing for the Michigan Community Service
Commission (MCSC). The committee will oversee and coordinate MCSC's role in
developing a statewide Marketing Campaign for Service and Volunteerism.
The first meeting will be held on July 19, 1996 at 8:45 a.m. at the Fisher Building in
Detroit on West Grand Boulevard, Floor 24, Suite 2405. Thank you for your
consideration of this request. I look forward to seeing you all there.
Please RSVP with Jennifer Epps ofMCSC at (517) 335-4295.

A Division of the Michigan Jobs Commission

0,--

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                <text>1996-07-10</text>
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                    <text>STATE OF MICHIGAN

•

JOHN ENGLER, Govemor

MICHIGAN COMMUNITY SERVICE COMMISSION
1048 Pierpont, Suite 4
Lansing, Michigan 48911
Telephone: (517) 335-4295
FAX: (517) 373-4977

Chairperson
Russell G. Mawby
Executive Director
Kyle Caldwell

MEMORANDUM

TO:

FROM:

VA

1.1~.. :

Commissioner Aldridge Eason, Commissioner Pardoe, Commissioner Pickard, Kyle
Caldwell, and Mary Estrada
Commissioner O'Day, Outreach Committee Co-chair
Commissioner Pruitt, Outreach Committee Co-chair
Wfi~fttll~~-

Apnl 1::&gt;, "-UU"-

We are looking forward to meeting with you via conference call on Friday, April19, 2002 at
11:00 a.m. The meeting will last approximately one hour. To access the call, please dial
888.412.7888 and enter the password 29950# when prompted.
The agenda and meeting materials are attached.

H you have questions or need additional information, please contact Mary Grill at 517.335.7875
or grillm@michigan.gov. Thanks.

cc: Nancy Ray, Rx Coaching
Sandra Xenakis, Rx Coaching

�MICHIGAN COMMUNITY SERVICE COMMISSION
OUTREACH COMMITTEE MEETING
Friday, April19, 2002- 11:00 a.m.

Agenda

New Logo Discussion

Review of Marketing Plan -Draft 4.3
AmeriCorps Signature Service Project Update ~

�MICHIGAN

COMMUNITY

SERVICE
COMMISSION

COMMISSION

Version D

�MICHIGAN

COMMUNITY

SERVICE
COMMISSION

MICHIGAN

COMMlN1Y

SERVICE
COMMISSION

Version E

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·~

7th Draft: 4115/02 - version 4.3
: I

·~J

i

DRAFT MARKETING PLAN FOR
MICHIGAN COMMUNITY SERVICE COMMISSION

I.

INTRODUCTION

The Michigan Community Service Commission (MCSC) recently became aware of its need for a
Marketing Plan and communication strategy primarily due to the re-focusing of its work as a grantmaker
and the changing political climate. In October 2001 a business coaching firm was retained to coach the
MCSC through the process of evaluating its marketing needs and developing a Marketing Plan that clearly
defines and incorporates the MCSC's mission and vision.
One of the first tasks undertaken was a survey of the staff and commissioners on a variety of topics, from
the effectiveness of current marketing efforts to recommendations for the future. There was a consensus
between both groups that the MCSC currently gains little recognition for its efforts or the results of its hard
work outside of grantees and/or the programs that MCSC administers directly. Neither staff nor
commissioners feel they receive adequate information about the results of the agency's marketing efforts.
Both groups believe the MCSC could use its resources more wisely to give the commission positive
exposure with key targets, such as state legislators.
The following Marketing Plan was developed to respond to these findings, input from MCSC senior staff,
and renewed federal government emphasis on volunteerism and volunteer programs. Highlights of the Plan
include:
•

Redefinition of the mission and messages of the MCSC in language that is easily understood by target
markets, including legislators, grantees, and other state agencies

•

A strong initial focus on internal communications programs, especially in the training of staff and
commissioners in recognition of their role as ambassadors for the MCSC
•

MCSC staff and commissioners will play an active, ongoing role in the implementation of the
marketing plan

•

Creation of more powerful communications tools to achieve marketing objectives, such as a new logo,
internal and external newsletters, an updated media database, and outreach activities to put MCSC
commissioners in more frequent contact with legislators and other target markets

•

Training of grantee organizations in how to portray the MCSC to their constituents and how to attain
better media coverage of their events and programs

•

Development of productive recruiting programs for both grantees and members of select grantee
programs, such as AmeriCorps

•

Establishment of an ongoing evaluation system, to monitor how effective the MCSC is in reaching its
marketing goals

•

Implementation, oversight, and ongoing evaluation of the marketing plan will be the full-time
responsibility of an MCSC staff member.

1

�The following Marketing Plan is an overview of a comprehensive, multi-year program with both short and
long-term objectives. Please note that recommended actions are followed by the specific Objectives
(numbered) and Target Markets (lettered) they address. The final version of the marketing plan will include
detailed Budget and Timeline that will include priorities, goals, and a detailed action steps for the first year
of the Plan's implementation.

II.
1.
2.
3.
4.

5.
6.

OBJECTIVES
A majority of the state legislators on the Appropriations Committee understand and support the work
oftheMCSC
Each MCSC staff member and commissioner understands and can articulate the organization's mission
and priorities, and carries out a specific role in the implementation of the marketing plan
State and federal legislators and their staffs are familiar with the work of the MCSC and with grantees,
award recipients, etc. in their district
The MCSC is seen by state and federal legislators, media, state agencies, and the social sector
(including nonprofit organizations, schools, National Service programs, etc.) as an expert grant maker
and resource on effective volunteer programs and information on volunteerism
The MCSC's grantee recruitment efforts result in all available funding being granted to qualified
Michigan programs annually
MCSC institutes a recruitment program that supports AmeriCorps grantees in increasing the number of
members they recruit each year

Ill. TARGET MARKETS
A. MCSC staff
B. MCSC commissioners
C. State Government
• All legislators, especially those on the Appropriations Committee
• Governor's office (including gubernatorial candidates)
•
Directors of state agencies
D. Federal Government
• Legislators from Michigan
•
Corporation for National &amp; Community Service (CNCS)
• Executive and select program staff of the national organization
• Executive and program staff of state office
E. Program directors of current and potential MCSC grantee organizations
• National service (AmeriCorps, Learn and Serve, AmeriCorps*VIST A, Senior Corps
• Nonprofit organizations (including volunteer centers, faith-based organizations)
• Schools
• State agencies
• Partner organizations
F. Current and potential AmeriCorps members
G. Print and broadcast media representatives throughout Michigan

2

/

�IV.

PLAN OF ACTION OVERVIEW

A. Research
•

Assess all MCSC external communications programs, including publications, special events, grant
programs, etc. in light of newly defined mission and role. Consider whether following programs are
appropriate to continue: Governor's Service Awards, Adopt A Part of Michigan, MYPAC, and Youth
Poster Contest [2, A-B)

•

Engage the Outreach Committee in this assessment [2, A-B)

•

Assess strategic grant making in light of current federal goals (e.g., homeland security, USA Freedom
Corps, expanded AmeriCorps, L&amp;S funds, etc.) [2, A-F)

•

Assess results of other state commissions' communications plans [2, 4, A-D)

•

Review and update the current database to make sure key Michigan agencies and nonprofit
organizations are included, and that they regularly receive information (which could include an
external newsletter) on MCSC programs, grant opportunities, requests for proposals, special events,
general volunteerism, MCSC's national reputation, and other pertinent topics [4-6, E-F)

B. Marketing Communications
•

Clearly define the mission, role, and operations of the MCSC and simplify the agency's messages to
key markets. Develop phrases to describe the agency's mission and activities that are used consistently
in all training programs, special events, brochures, news releases, newsletters, white papers and other
communications (Staff, commissioners, and grantees will be trained in using these messages.) [1-6,
A-G)

•

Redesign the MCSC logo and ensure that agency visual materials are used consistently and effectively
in all events and programs [1-4, A-G)

•

Explore and implement ways in which to make the MCSC web site more visually appealing,
interactive, informative, and fun to use [1-4, A-G]

•

Evaluate the effectiveness of the current display booth(s) and redesign in accordance with the newly
defined language, role, and new logo [1-4, A-F)

•

Evaluate all MSCS materials in relation to the new language, role, and graphic ID to determine the
need for reprinting, rewriting and/or redesigning [1-6, A-G]

C. Internal Communications
•

Design and implement training programs to: [2, A-B]
• Train each employee and commissioner to implement his/her part of the Marketing Program
(including new language for promoting the MCSC)
• Emphasize the importance of marketing and underscore the commission's dedication to marketing
excellence

•

Implementation of key components of the marketing plan will be the ongoing responsibility of MCSC
staff and commissioners. Roles will be determined by the MCSC senior staff and monitored by the
MCSC staff member responsible for oversight of the plan.

3

�•

Implement ongoing internal communications programs (which may include a newsletter) to keep staff
and commissioners consistently informed of: [2, A-B]
•
The results of the research/evaluation of current programs
•
Grantee success stories and how they are linked to MCSC efforts, including "Spotlight
Organizations"
•
Announcements of new grants or new emphases or policies on grant-making
•
Special service and/or contributions on the part of MCSC employees and commissioners
•
Recognition of MCSC by media, legislators, agencies and government departments in Michigan
and other states, the federal government, etc.
•
Program, policy or other changes that affect staff and/or commissioners
•
Upcoming deadlines for projects
•
Human interest stories and employee and commissioner profiles
•
Regular feedback on the results ofMCSC's Marketing Program

•

Develop a program to utilize commissioners' influence and resources, and solicit and acknowledge
their contributions [2, B]

D. Legislature Relations
•

•

•

Develop a "business plan" for gubernatorial candidates and legislators that: [1, 3-4, B-D]
•
Includes specific suggestions on how they can support MCSC in state government and at the
locaVcommunity level
•
Appeals to their self-interest and places them in a positive light with their constituents
•
Takes into account professional and personal information on Appropriations Committee members
and other key members of the legislature
•
Has obvious ties to the national agenda on volunteerism
•
Includes input from other experts on how to interact with this group
•
Leverages MCSC's national reputation by developing statistics and communicating them to
appropriate parties (state government, nonprofit organizations, etc.)
Develop a newsletter or other external publication that presents much of the same information
published in the internal newsletter (see above) from an external viewpoint, and includes additional
material specifically of interest to legislators [1, 3-4, C-E]
Train staff, commissioners, and grantees to promote the MCSC's agenda and role with legislators [1-6,
A-F]

E. Nonprofit Community Relations
•

Train current grantees to: [1, 3-6, E-G]
•
portray the MCSC to external groups-especially state legislators and the media-in a way that is
clear, consistent and powerful
•
obtain frequent media coverage for their events and programs
•
give ongoing feedback to the MCSC on the results of grantee programs

•

Target 2-4 grantees from each funding stream to become "Spotlight Organizations" which will: [1, 36, E-G]
•
Receive additional, detailed and individualized training (see above)
•
Be highlighted in MCSC media relations efforts, publications, commissioner meetings, etc.

•

Devise methods for staff to develop stronger relationships between MCSC and other state agencies,
including the Department of Career Development and Michigan Department of Education [2-4, A, C]

•

Develop an effective AmeriCorps Member Recruitment Program that includes: [5-6, C, E-F]

4

�•
•
•
•

•

An annual assessment of the effectiveness of recruiting efforts
Cooperative recruiting efforts with other state agencies, nonprofit organizations, the disability
community, and grantees who recruit AmeriCorps members
MCSC attendance at job fairs and career fairs throughout the state as appropriate
Distribution of information to grantees regarding the cultivation of contacts among the education
community, college and university placement offices, and older Americans

Design and implement an effective grantee recruiting program [5-6, E-F]

F. Media Relations
•

Update Michigan media contact lists [3-6, G]
•
Include information on how specific media representatives like to receive information (email, fax,
mail, newswires, etc.)
• Include timelines/deadlines for various media outlets
•
Share above information with PR Newswire

•

Include a media training component in the training programs for staff, commissioners and grantees that
incorporates: [1-6, A-G]
•
Instructions on how to package and present events and other MCSC information in ways that meet
media needs (could include press release, PSA formats, and similar material)
• Clear, concise, easily-understood messages about MCSC's role, mission, and goals
• Lists of specific media representatives in their area
• A program for periodically updating commissioners and grantees on specific local events in their
areas that merit publicity

•

Develop an annual publicity placement program based on special events, grant announcements, and
annual media goals, including newspaper, magazine, specialty publication, radio, and TV coverage
(including local cable) [1, 3-6, C-G]

•

Research opportunities to customize and use public service announcements available from AmeriCorps
and other national programs to gain positive exposure for MCSC and its programs [1, 3-6, C-G]

•

Research opportunities to "piggyback" on media campaigns already in process throughout state
government, especially the Department of Career Development and Michigan Department of
Education [1, 3-6, C, G]

G. Evaluation of Results
•

V.

Develop an effective system for periodically assessing the effectiveness of the Marketing Plan, based
on all stated Objectives and Target Markets [1-6, A-G]
•
The overall evaluation strategy will be developed and implemented based on the marketing plan
priorities.

TIMETABLE

To be developed based upon priorities- this will include a multi-year timetable for implementation of the
Marketing Plan, with a detailed timetable and action items for Year One

5

�VI.

BUDGET

To be developed based upon priorities- this will include a detailed budget for Year One of the Marketing
Plan

VII.

CONCLUSION

The MCSC marketing plan outlined above is a comprehensive, multi-year program and successful
implementation relies on the active involvement of MCSC staff and commissioners. The marketing plan is
a multi-tiered approach focusing on the following action areas: research, marketing communications,
internal communications, legislature relations, nonprofit community relations, and media relations. As a
result of this plan, the MCSC will:
•

Have stronger relationships with Michigan legislators, state departments, media, and nonprofit
organizations.

•

Have staff members and commissioners who serve as ambassadors for MCSC internally and
externally.

•

Be viewed as an expert grantmaker and resource on effective volunteer programs and information.

•

More effectively assist its grantees with member recruitment and media and legislative relations.

•

Use consistent language and graphic designs in all brochures, newsletters, news releases,
presentations, etc. that clearly defines the mission, role, and operations of the MCSC.

The next steps in the development of the marketing plan are outlined below.
1.

Determine the priorities in each action area of the marketing plan (research, marketing
communications, internal communications, legislature relations, nonprofit community relations,
and media relations).

2.

Develop the marketing plan timeline. This will be a multi-year timetable for implementation, with
a detailed timetable and action items for the first year.

3.

Develop a detailed budget for the first year of the marketing plan.

4.

Develop an effective system for monitoring the results of the marketing plan based upon the
priorities.

The implementation of the marketing plan will happen concurently with the continued development of the
plan. Identified priorities in each action area of the plan (research, marketing communications, internal
communications, legislature relations, nonprofit community relations, and media relations) will be
implemented simultaneously.
(Note - Conclusion statement will be revised with the further development of the marketing plan.)

6

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[JaniCe Harvey - MCSC Outreach Committee
-------

From:
To:
Swain, AI
Date:
Subject:

Mary Grill
Aldridge Eason, Karen; Bensen, Kenneth; O'Day, Pat; Pardoe, Kari; Pickard, Vivian;
4/3/03 11 :12AM
MCSC Outreach Committee

Dear Outreach Committee,
The next meeting of the MCSC Outreach Committee is scheduled for Wednesday, April 23, 2003 at 11:00
a.m. This meeting is being held via conference call. To access the call, dial (888) 412-7888 and enter the
pass code 29950# when prompted.
The meeting agenda and other meeting materials are attached. The call will last approximately one hour.
Please let me know whether you are able to attend this meeting by responding to this email or by calling
me at (517) 335-7875.
Thanks.
Mary Grill
Director of Communication
Michigan Community Service Commission
1048 Pierpont, Suite 4
Lansing, Ml 48913
voice- 517.335.7875
fax- 517.241.3869
grillm@michigan.gov
www.michigan.gov/mcsc
The MCSC funds and supports programs that encourage all Michigan residents to volunteer

CC:

Amerson, Clarise; Caldwell, Kyle; Harvey, Janice

--~·----.,

Page 1 :

�OUTREACH COMMITTEE

Wednesday, April23, 2003
11:00 a.m.
This meeting will be held via conference call. To access the call, dial 888.412.7888 and enter
the pass code 29950# when prompted.

AGENDA
I. Welcome

II. Governor's Service Awards
a. Update on current nomination process
b. Continued recruitment

III. AmeriCorps Funding Issues

IV. Commissioner Site Visits to Programs

V. Other Business
a. Next meeting

Documents For Discussion - Attached
a. Background letter for AmeriCorps grantees regarding CNCS funding issues.
b. Handout- The Easiest Way to Contact Your Federal Legislators.

�STATE OF MICHIGAN

JENNIFER M. GRANHOLM, Governor

MICHIGAN COMMUNITY SERVICE COMMISSION
Chairperson
Russell G. Mawby

1048 Pierpont, Suite 4
Lansing, Michigan 48913
Telephone: 517.335.4295
FAX: 517.373.4977
www.michigan.gov/mcsc

Executive Director
Kyle Caldwell

MEMORANDUM

TO: Members and Friends of the Michigan Community Service Commission
FROM: Kyle Caldwell, Executive Director, Michigan Community Service Commission
DATE: March 18,2003
RE: Update on AmeriCorps Enrollment and Funding

The challenges:
1. The Omnibus Appropriations bill resulted in a 35.4% cut in funding to states for
AmeriCorps programs.
2. The unanticipated accounting shortfall in the Education Trust that resulted in the
AmeriCorps emollment freeze in November 2002.
3. The additional $64 million liability owed by the Trust due to an accounting error.
4. The proposed solutions to the above issues.
On February 20, 2003, the 2003 Omnibus Appropriations measure became law. The bill
included funding for formula and competitive grants to states for AmeriCorps programs for the
03-04 program year. Unfortunately, the Omnibus bill reduced state AmeriCorps program funds
from $193,492,000 to $125,000,000-a cut of35.4%. This is the most significant reduction
made in the entire 03-04 budget for CNCS and the largest ever for states.
The bill also included $100 million for the Education Award Trust to make up for the
accounting shortfall that precipitated the emollment freeze. As a result, the Corporation for
National and Community Service (CNCS) made the decision to lift the freeze on AmeriCorps
emollments. The freeze was lifted after an agreement between the Congressional Budget Office
(CBO), the Office ofManagement and Budget (OMB), and CNCS that the $100 million Trust
appropriation be used for future education awards and not be used to rectify the $64 million
owed by the Trust due to accounting errors.
In addition, the bill caps at 50,000 the number of individuals that can be emolled in
AmeriCorps.

�To help address these issues, on Tuesday, March 41h, President Bush sent a letter to Speaker
Hastert requesting that:
a. The $64 million liability owed by the Trust due to accounting errors be liquidated.
b. Congress give CNCS the power to transfer up to $50 million from programming to the
Educational Award Trust to cover the unanticipated shortfall.
c. CNCS have the ability to enroll more than 50,000 AmeriCorps members.
While the President's proposal is a good step forward, there are a myriad of issues left unsolved.
1. The proposal does not call for a restoration of program funding. The funding for state
programs is still cut 35.4%.
a. For Michigan, this could mean a cut of $2.1 million (of our current $6.2 million).
b. This could eliminate 246 ofMichigan's current 696 AmeriCorps members.
2. When next year's budget is presented (for the 04-05 programming year), any increase over
the current amount of$125 million will be seen as an increase in the budget. It will not be
seen as an attempt to restore funding to the originally expected level of $193 million.
3. The $50 million that can now be transferred from CNCS program funds into the Education
Trust, will result in even less funds available for AmeriCorps programs. Therefore, the
35.4% cut to states could be even larger.
a. A portion of the $50 million could be taken from the $125 million.
4. The $100 million allotted to the Trust is not adequate as it must cover approximately
20,000 members for the 02-03 program year (those that were impacted by the enrollment
freeze) and the proposed 50,000 members for the 03-04 program year.
a. $100 million is enough for 21,164 education awards for full-time members.
These issues are real challenges for communities as they rely more and more on national service
to fill in the social services gaps. The cuts to Michigan are hidden at the federal level, but are
very real at the community level as the Michigan's AmeriCorps portfolio will shrink
substantially.

�FY 2003 Omnibus Appropriations Passed
This chart represents a summary of the congressional appropriations as they relate to the
Corporation for National and Community Service. 1
All entries are in thousands of dollars
Item
Senior Corps
Foster Grandparents
Senior Companion
RSVP
National Demonstration

FY 2001 Enacted

FY2002
Enacted

FY 2003
Reguest

FY 2003
Enacted

98,868
40,395
48,884
400

106,700
44,395
54,884
400

106,700
46,563
58,884
400

111,500
46,600
58,900
400

National Service Trust

69,846

0

57,000

100,000

AmeriCorps Grants
AFormula and Competitive Grants
National Directs

185,591
47,000

193,492
47,000

324,201
71,000

125,000
50,000

AmeriCorps *VISTA
Innovation, Demonstration, and
Assistance Activities

83,074

85,287

94,287

94,300

28,437

28,488

35,500

35,500

Evaluation

4,989

5,000

5,000

3,000

NCCC

20,954

25,000

35,000

25,000

Learn and Serve: K-12 and Higher
Education

42,905

43,000

43,000

43,000

Corp. for Natl. &amp; Comm. Serv.
State Service Commissions
Total Program Administration

19,358
11,574
30,932

19,400
11,600
31,000

*
*
35,075

20,500
12,000
32,500

Points of Light Foundation
America's Promise
Comm. In Schools, Parent as
Teacher, Youth Life

9,978
7,483

10,000
7,500

10,000
7,500

10,000
5,000

11,475

11,500

0

0

TOTAL

731,211

693,646

930,110

740,700

*Final breakdown of figures for these programs not available at time of publication. Aggregate totals are accurate.
AFormula and Competitive funds are the only AmeriCorps funds granted to local nonprofits through governorappointed state service commissions.

1

The funding for the Corporation for National and Community Service and its programs are split across the VAIHUD and the
Labor/HHS/ED appropriations. All AmeriCorps programs, with the exception of AmeriCorps*VISTA, are included in the VA/HUD
appropriations.

�WHO ARE YOUR ELECTED OFFICIALS AT THE FEDERAL LEVEL AND
WHAT IS THE EASIEST WAY TO WRITE TO THEM?
You can identify and write to your elected officials from one web site www.congress.org.
Here's how:
To find your elected officials
• Go to www.congress.org.
• The first article on the home page is titled "Write Elected Officials." Enter your zip code
into the box and click "GO".
• For example, my zip code is 48418.
o The following elected officials are immediately identified when I enter my zip
code: President Bush, Senator Levin, Senator Stabenow.
o But my Representative could not be identified because my zip code is split
between two different Representatives.
o So, I must either enter my zip code +4, or scroll down and enter my address.
o Since I don't know my +4 zip code, I enter my address.
o Representative Rogers is identified.
• I now know my U.S. Senators and Representative.
To write to your elected officials from www.congress.org
• Follow the steps above to identify your elected officials.
• Click on "e-mail" under the photo of your elected official.
• You are given a menu of several pre-written letters. Look down the list to the last choice
that says "Compose Your Own Letter."
• Click on the circle next to "Compose Your Own Letter."
• Click "Next Step."
• Enter the subject of your letter, the content of your letter, and your contact information.
Here you are also given the option to receive a copy of the email and to have your
message posted on the www.congress.org web site.
• Once the information is complete, click "Next Step."
• We suggest you send the message via email. If you choose this method, click on the
circle next to "E-mail". You will then click on "Send Message." You are done!
• If you choose to mail your letter, remember that because of security reasons mail can take
up to a month or more to reach your elected official in Washington, DC.
o If you choose to print and mail your message, click on the circle next to "Print."
Following a security screen (I usually click "Yes"), you will select the style and
format for your letter.
o Click "Print Letter." You will now choose whether you want to "Save" or
"Open" the letter. (I usually click "Open.")
o Then you will select the computer program you want to use. In most cases, you
will scroll down and select "Microsoft Word for Windows" and click "OK."
o Your letter will open and will include the address of the elected official.
o Print and mail your letter.

�</text>
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,_1

Mary Grill
From:
Bensen, Kenneth; Eason, Karen Aldridge; O'Day, Pat; Pardoe, Kari; Pardoe, Kari;
To:
Pickard, Vivian; Swain, AI
7/28/03 2:38PM
Date:
MCSC Outreach Committee
Subject:
Dear MCSC Outreach Committee:
The next meeting of the MCSC Outreach Committee is Wednesday, August 6th, at 11:00 a.m. via
conference. You can access the call by dialing (888) 412-7888 and entering the pass code 29950# when
prompted.
Attached you will find the meeting agenda. Also attached is the draft of the Mentor Michigan work plan.
As you will recall, Mentor Michigan is the program championed by First Gentleman Mulhern and managed
by the MCSC. At our meeting we will be reviewing the work plan and discussing mission, vision, etc.
If you have questions or need additional information, please feel free to contact me. Thanks.
Mary Grill
Director of Communication
Michigan Community Service Commission
1048 Pierpont, Suite 4
Lansing, Ml 48913
voice- 517.335.7875
fax- 517.241.3869
grillm@michigan.gov
www.michigan.gov/mcsc
The MCSC funds and supports programs that encourage all Michigan residents to volunteer

CC:

Amerson, Clarise; Caldwell, Kyle; Harvey, Janice; Kaiser, Paula

�OUTREACH COMMITTEE

Wednesday, August 6, 2003
11:00 a.m.
This meeting will be held via conference call. To access the call, dial (888) 412-7888 and enter
the pass code 29950# when prompted.

AGENDA
I. Welcome

II. AmeriCorps Funding

III. Mentor Michigan
a. Workplan
b. Mission, vision, etc.

IV. Governor's Service Awards

V. Other Business
a. Next meeting- November 5, 2003 at 11:00 a.m.

Documents For Discussion - Attached
a. Mentor Michigan - draft work plan. Additional Mentor Michigan information will be
emailed on Monday August 4th.

�Mentor Michigan Work Plan
Goal: To recruit "10,000" mentors in Michigan by 12/31/06

Recruitment and Referral
1. Toll-free number for individuals to call and get mentoring information and
make inquiries.
a. Host a meeting of the volunteer centers to educate them on Mentor
Michigan and get them on board for their local role. (08/21103)
b. Work with Volunteer Centers ofMichigan to clean up the 1-800-volunteer
number and related database to ensure that every residential (not P.O Box,
etc.) zip code in Michigan is covered. (09/30/03)
c. Work with local Volunteer Centers to both identify and catalogue all local
mentoring programs. (09/30/03)
d. We will develop a universal template that they can use to survey the local
programs. It will be the same tool that is used by interns as well.
e. Specifically identify programs in the 17 target schools. (08/31103)

2. Launch Mentor Michigan website for individuals and organizations to get
mentoring information and make inquiries. (There is a web presence already
launched through the First Gentleman site at Michigan.gov. We will be
creating a specific domain for MM such as MentorMichigan.org. (New site
launched by 09/30/03)
a. Develop database of organizations and types of mentoring opportunities
by county or smallest geographic region to be determined later. (Database
portion will not be finalized until12/31103)
3. Other Items to Pursue
a. Assisting organizations with background checks and screenings (National
Mento ring Partnership is exploring this on a national level.)
b. Developing and adopting quality standards (see Training and Technical
Assistance)
Public Relations

1. Develop an easily identified brand for Mentor Michigan. (09/30/03)
a. Logo
b. Slogan
c. Mission/vision statement
2. Dissemination of the "Brand" (Specific activities and dates to be
determined. Some activities, such as the brochure, will need to be developed
prior to the mentoring summits.)
a. Publications
1.
Brochure(s) (A small run of a leave behind piece by 9/1103)
Mentor Michigan Work Plan -DRAFT
July 28, 2003

1

�b.
c.
d.
e.
f.
g.
h.
1.

PSA
Print ads (newspapers)
Posters
Promotional items
Editorials
Check stub imprints
Presentations and public appearances
Weekly spots in the local news

3. Events
a. Recognition programs
b. National Days
1.
National Mentoring Month- January 2004
We will use January/National Mentoring Month for a major
recruitment blitz. All efforts/events will be focused around
recruiting individuals to serve as mentors. (Communication Intern
Victoria Araj is working on some specific things that can occur.)
11.
Mentor Michigan Summits
Five regional summits will be held to market the Mentor Michigan
mission/vision, help build the capacity of local mentoring programs,
and seek input from programs on how we can support their work in
order to recruit 10,000 new mentors. Summits will be held in
October/November 2003 in Western Wayne County (10/25/03)
Central Michigan (11/6/03 in Saginaw- target audience Saginaw,
Bay City, Midland, Lansing), Detroit, West Michigan, and the Upper
Peninsula. Local organizations will co-host the summit with the
MCSC and First Gentleman. The summits will target participants
from local mentoring programs and will be used to (PK will propose
dates and local partners for the remaining summits.)
4. Partnerships
a. Corporate (Summer 2004)
1.
Employee awareness and incentives
11.
Customer awareness and incentives
b. Prominent Leaders (Fall2004)
1.
Local mentoring ambassadors
Training &amp; Technical Assistance

1. Convey Mentor Michigan mission, vision, values, and goals at the Regional
Summits (October/November 2003)
2. Establish and adopt the Michigan Mentoring Standards of Best Practice.
(Input given during the Summits. Draft available after the Summits.)

Mentor Michigan Work Plan -DRAFT
July 28, 2003

2

�3. Gain National Mentor Partnership state certification (September 30, 2003)
4. Develop a communication tool to share best practices (research findings, tips
for better mentoring, etc.). (December 31, 2003)
5. Facilitate regular training and technical assistance meetings based on needs
identified in summits. (Specific dates to be determined)
a. Statewide meeting (Develop an annual mentoring conference; in 2004 it
will be in conjunction with the Volunteerism SuperConference in May)
b. Regional meetings
c. Local meetings

Data Collection and Tracking
1. Determine method for assessing a baseline of current mentoring activities in
Michigan. The National Mentoring Partnership has a web-based tool that will
allow us to get this done. (9/30/2003)
2. Develop a tracking system to report the number of new mentors recruited on
an ongoing basis (12/31/2003)
3. Measure trends in mentoring programs/organizations

Public Policy I Advocacy
1. Explore the options for free state-provided background checks of mentors
2. Identify existing state resources (internal state government survey).
a. Survey the Children Action Network. (09/30/03)
3. Other issues to be determined by feedback from the Regional Summits
a. State employee leave options (?)
b. Cabinet staff mentoring directives (?)

Leadership/Champions
1. Develop a statewide governor-appointed advisory group of 12-15 people to

help lead Mentor Michigan. The group would serve in an advisory capacity to
the MCSC board and would meet a few times a year.
a. The first meeting would occur in September 2003 at which vision and
mission would be adopted. Rather than meeting quarterly committee

Mentor Michigan Work Plan -DRAFT
July 28, 2003

3

�members will be engaged in ongoing activities in their area of expertise.
(9/30/03)
b. Targeted committee members would be key leaders who can open doors,
raise the profile, and give advice or resources (i.e. corporate CEO's,
foundation leaders, elected officials, etc)
Sector Approaches {Target Markets)
1. Education institutions
a. K-12 schools
1.
Children's Action Network (high priority) (August/September 2003)
1. Connect to No Child Left Behind
n.
All other education institutions
1. Identify specific school-based mentoring models
b. Higher Education
2. Faith-based organizations (Greg Roberts)
3. Nonprofit organizations
4. Juvenile justice system
a. Utilize knowledge from the VIP program and other current Mentor
Michigan partners
5. Corporations
a. Leave time for staff
b. Adopting schools
6. State government (internal)
7. National Service
a. AmeriCorps/AmeriCorps*VISTA
b. Learn and Serve
c. Senior Corps
d. Citizen Corps

Mentor Michigan Work Plan -DRAFT
July 28, 2003

4

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Janice Harvey- MCSC Outreach

From:
To:
Date:
Subject:

CoCT1mitte~----

Mary Grill
Outreach Committee
8/4/03 4:50PM
MCSC Outreach Committee

Dear Outreach Committee Members,
As mentioned in the Outreach Committee meeting announcement, attached you will find the following
additional materials for our 8/6 meeting:
1) Mentor Michigan draft mission, vision, etc.
2) Mentor Michigan sample logos
Both items are Word documents. If you have trouble opening the logos, let me know and I will fax the
information to you. The logo file is 156K and contains nine sample logos.
AI and Ken, we will miss you at the meeting. Feel free to offer feedback prior to or after the meeting.
Thanks.

Mary Grill
Director of Communication
Michigan Community Service Commission
1048 Pierpont, Suite 4
Lansing, Ml 48913
voice- 517.335.7875
fax- 517.241.3869
grillm@michigan.gov
www.michigan.gov/mcsc
The MCSC funds and supports programs that encourage all Michigan residents to volunteer

�MENTOR MICHIGAN
Mission Statements
Version #1
Mentor Michigan unleashes the amazing potential of all youth by supporting mentoring of
children by caring adults.
Version #2
Mentor Michigan enhances the state's future by ensuring that every child is mentored by a
caring, committed role model so that youth become positive, productive, responsible citizens.

How Mentor Michigan Achieves Its Mission

1. Recruit talented and committed adults and connect them with mentoring programs, so
that 10,000 youth are mentored
2. Provide training and support for mentoring programs
3. Develop and enhance partnerships with businesses, faith-based and nonprofit
organizations, education institutions, and government
4. Collect and track data around mentoring activities in Michigan
5. Advocate for issues that promote and support mentoring in Michigan
6. Develop champions to promote and support mentoring throughout the state
7. Increase public awareness about mentoring issues, opportunities, and the positive
outcomes associated with it
8. Increase resources to support the development and sustainability ofmentoring programs
9. Create a comprehensive statewide network and database ofmentoring programs

Vision Statement

Since every adult feels responsible for the future of all Michigan children, every child is
supported and cared for. Communities in Michigan thrive because young people grow into
productive, competent, caring adults who help the next generation do the same.

Tag Line (Slogan)

Mentor Michigan ... unleashing the amazing potential of youth

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Michigan
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1

From:
Janice Harvey
To:
aswain@cacil.org; jcomer01 @lear.com ; kwhipple@cmsenergy.com ;
kyoung_welch@cdltrainingschool.net; Mulhern , Dan; Newport, Don; patryanoday@chartermi .net;
Pickard , Vivian ; rcollier@cmif.org; wendy.acho@abnamro.com
Date:
11/5/2004 2:29:42 PM
MCSC New PR Standing Committee
Subject:
At the MCSC Retreat, you volunteered to serve on the new PR Standing Comm ittee . Prior to our
upcoming Board Meeting (on Monday, December 13), we would like to convene a conference call with this
new committee to talk about the MCSC Marketing Plan . We will be sending you a copy of the marketing
plan prior to the call.
We have schedu led the call for Monday, November 29 , from 2:00 pm - 3:00 pm .
The call-in information is as follows :
Phone: 888-689-5574
Passcode: 9939719
Committee Members:
Kathy Young-Welch- Chair
Wendy Ache
Rob Collier
Jimmie Comer
Dan Mulhern
Don Newport "' n
Pat O'Day -tv--'
Vivian Pickard -'-le 5
AI Swain
I
Ken Wh ipple

-'i.t-5

Please let me know if you are available to participate in the conference call. Thanks!
Janice HaNey
Michigan Community Service Commission
1048 Pierpont, Su ite 4
Lansing Ml 48913
Phone : (517) 373-4998
Fax: (517) 241-3869
haNeyj1 @m ichigan .gov

CC:
Bowman , Joan ; diana.gouin@abnamro .com ; Grill , Mary; Janecke, Cindy; Kaiser,
Paula ; Lawson, Janet; mckoontz@cmsenergy.com ; Susan , Cuddington,

J

�~~JIIl,;t::,fii:IIVt::y-

1'\lt::W IVIvvv rUUIIIJ "t::ldliUII~ vldiiUIII~ vUIIIIIIILLCC

From:
To:
Date:
Subject:

Janice Harvey
kyoung_welch@cdltrainingschool.net
11/2/2004 9:20:26 AM
New MCSC Public Relations Standing Committee

Hi Kathy- At the MCSC Retreat, you volunteered to serve as Chair of the new PR Standing Committee.
Prior to our upcoming Board Meeting (on Monday, December 13), we would like to convene a conference
call with this new committee to talk about the MCSC Marketing Plan.
Please let me know if you are available on Monday, November 29, between 1:00 and 3:30 pm for a
conference call. The call should only take about an hour. Once I know if you are available, I will send the
message out to all the committee members.
Committee Members:
Kathy Young-Welch - Chair
Wendy Acho
Rob Collier
Jimmie Comer
Dan Mulhern
Don Newport
Pat O'Day
Vivian Pickard
AI Swain
Ken Whipple

Janice Harvey
Michigan Community Service Commission
1048 Pierpont, Suite 4
Lansing Ml 48913
Phone: (517) 373-4998
Fax: (517) 241-3869
harveyj1 @michigan.gov

CC:

Lawson, Janet

rCil:;j"' r

1

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                    <text>Drafll.2- November 15, 2004

MICHIGAN COMMUNITY SERVICE COMMISSION
MARKETING PLAN

I.

INTRODUCTION

The following Michigan Community Service Commission (MCSC) Marketing Plan is a
one-year strategy focusing on AmeriCorps, Learn and Serve, Citizen Corps, and
Volunteer Investment Grants. (A separate marketing plan has been developed for Mentor
Michigan.) This plan will be overseen by the MCSC Public Relations Committee and
implemented by the MCSC staff and commissioners. Its activities are focused in the
following areas: special events, external communication, internal communication,
legislator relations, and program support.

II.

PLAN OF ACTION

A. Special Events and Meetings
• Plan and implement the MCSC's special events as outlined below
• Develop and implement a media plan for events as necessary
• Develop event overview including cost to attend, cost of event including staff
time, etc.
Special Events
o Governor's Service Awards
o Michigan's AmeriCorps Celebration
o Russ Mawby AmeriCorps Signature Service Project
o Service-learning Symposium
o Outstanding Service-learning Awards
o Service-learning Institute
o Mentor Michigan Regional Meetings
o National Mentoring Month
o CERT Training for Staff at Comerica Park, Ford Field, Joe Louis Arena, and
Fox Theatre
Meetings
o MCSC Commission Meetings
o Michigan Citizen Corps Council Meetings
o AmeriCorps Member Council
o Service-Learning Youth Council (SLYC)
o Grantee Meetings and Training

1

�B. External Communication
• MCSC web site
o Redesign
o Regular updates
o Redesign and add "ConnectMichigan Guide to Volunteering"
• Talking points for the MCSC and each program area
o Federal dollars granted
o People involved and people served
o Special events
• Consistent phone answering message
• Develop Powerpoint presentation templates
• Create panels for AmeriCorps display
• Create panels for MCSC display
• MCSC brochure
• Annual report (hard copy/electronic?)

C. Internal Communications
• Work together the MCSC Public Relations Committee to develop and oversee the
MCSC Marketing Plan
• Train grantees on using the MCSC name and logo in publications, etc.
• Review grantee policies on use ofMCSC logo
• Involve MCSC Commissioners in activities as appropriate

D. Legislative Relations (federal and state)
• Give legislators the opportunity to make all grant announcements in their districts
• Notify legislators of funding opportunities
• Invite legislators to events that involve their constituents
• Invite legislators to events held in their districts
• Notify legislators of award winners in their districts
• Ongoing communication (electronic newsletter)

E. Program Support
• AmeriCorps
o Press Releases
• Grant announcements
• Member Council announcements
• Learn and Serve
o Press Releases
• Grant announcements
• Fellows program
• Special activities (e.g. national presentations)
2

�•

•

• SayYES
Citizen Corps
o Press Releases
• Grant announcements
VIG
o Press Releases
• Grant announcements

F. Mentor Michigan
• See attached document

3

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                    <text>Draft 1.0- November 23, 2004

MENTOR MICHIGAN MARKETING PLAN

I.

INTRODUCTION

The following Mentor Michigan Marketing Plan is a one-year strategy, overseen by the
MCSC Public Relations Committee, to be implemented by the Michigan Community
Service Commission (MCSC) staff and commissioners. Its activities are focused in the
following areas: special events, branding, external communication, and internal
communication.

II.

PLAN OF ACTION

A. Special Events and Meetings
• Plan and implement the following special events and meetings, including
appropriate media plans:
Special Events
o Regional Meetings
o Bi-annual Training
Meetings
o Mentor Michigan Leadership Council
o Mentor Michigan Providers Council
B. Branding
• Develop a strategy for consistent placement and usage of Mentor Michigan logo
• Secure promotional items highlighting the Mentor Michigan logo to be used for
mentor recruitment
• Train local mentoring collaboratives, MCSC grantees that promote mentoring,
and Mentor Michigan VISTAs to use the Mentor Michigan logo appropriately
• Develop a plan that utilizes First Gentleman Mulhern as the "face" of Mentor
Michigan
• Jingle development
• Identifiable mentoring song
• Develop regional plans effectively utilizing local strengths (e.g. placemats at ski
lodges in northern Michigan)

�C. External Communication

External communication includes efforts to reach the general population and all
National Mentoring Month and Advocacy Network support.
• Mentor Michigan web site
o Great stories
o Mentor Michigan Directory
o Additional Resources for mentoring programs and organizations
o Regular updates
• Develop Mentor Michigan talking points for all people representing Mentor
Michigan
• Assist with recruitment of members for the Michigan Mentoring Advocacy
Network
• Determine the need for Mentor Michigan publications (e.g. brochure, annual
report, etc.)
• National Mentoring Month
o Web site traffic
o 4,300 hits
o Communications Tool Kit
o 1-800-VOLUNTEER call volume
o 1,000 calls
o TV and radio PSAs- create PSAs with DP&amp;Company and expand
distribution modalities
o Have PSAs placed the major markets (Detroit, Grand Rapids, Lansing,
Tri-Cities)
o DM interviews (TV or radio)
o Cover the major markets including public radio and commercial-Detroit,
Grand Rapids, Lansing, Tri-Cities
o DM appearances
o Add a request form for a DM appearance to the Tool Kit with a due date
of early December
o Target 10 appearances
o Schedule a major local event on Thank Your Mentor Day
o Op Ed articles
o Written by MCSC Commissioners with the goal of at least one article in
each major market-Detroit, Grand Rapids, Lansing, Tri-Cities.
o Locally driven media (TV, radio, or print)
o Have local organization promote activities covering each of the major
markets-Detroit, Grand Rapids, Lansing, Tri-Cities
o Local events
o 25 events registered with Mentor Michigan
o MCSC Commissioners will participate in at least 10 local event
o Statewide Press Releases
o Announce National Mentoring Month
o Announce Mentor Michigan Leadership Council
o Mentor Michigan Sunday and other faith-based activities
o 100 churches throughout the state host a Mentor Michigan Sunday

2

�•

·-·
•

Develop Mentor Michigan champions
o Rhonda Walker, TV4 Detroit
o WNBA Player- Detroit Shock
o Mentor Michigan Leadership Council

D. Internal Communications
Internal Communications includes mentoring programs and organizations, MCSC
Commissioners and staff, state employees, and other "internal" customers
• Communication with mentoring programs and organizations
o Mentor Michigan listserv
o Provide technical assistance as needed
• Continue utilizing MCSC commissioners and staff members to promote and
support Mentor Michigan
• Encourage State of Michigan department heads to mentor
• Promote and support local mentoring collaboratives.

3

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                    <text>Janice Harvey- PR Committee Conference Call

Jl

:J~
~~
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J-

'

[{Jqr)

From:
Janice Harvey
To:
aswain@cacil.org ; kwhipple@cmsenergy.com ; kyoung_welch
I 1nin school. r{)!f;
Mulhern , Dan ; Newport, Don ; patryanoday@chartermi.net; Pickard , Vivian; rcollier@cmif. rg ;
wendy.acho@abnamro.com
Date:
11/24/2004 1:25:03 PM
Subject:
PR Committee Conference Call

Reminder- there is a MCSC Public Relations Committee conference call scheduled for Monday 11/29 at
2:00pm . The call-in information is as follows :

Phone: 888-689-557 4
Passcode: 9939719
Agenda:
1. Discussion/understanding of the MCSC Marketing Plan
2. Brochure/Annual Report
3. Legislative Communications (electronic)

I have attached a copy of the MCSC Marketing Plan which will be discussed . I have also attached a copy
of the Mentor Michigan Marketing Plan. This will be reviewed at a meeting of this committee at a later
date (see next paragraph) but we wanted you to have it to see how it feeds into the MCSC Marketing Plan .
We would like to schedule an additional meeting with the PR Committee . This meeting will take place on
Monday, December 13 at 11 :00 am (prior to the MCSC Board Meeting). It will take place at Lear
Corporation . At this meeting we will discuss the Mentor Michigan Marketing Plan, including National
Mentoring Month , and the Governor's Service Awards .
Please let me know if you are available to meet on 12/13 at 11 :00 am {the MCSC Board Meeting will begin
at 12:00 pm).

Jan ice Harvey
Michigan Community Service Commission
1048 Pierpont, Suite 4
Lansing Ml 48913
Phone: (517) 373-4998
Fax: (517) 241-3869
harveyj1 @m ichigan.gov

CC:
Amerson , Clarice ; Bowman, Joan ; diana .gouin@abnamro .com ; Grill, Mary; Janecke,
Cindy; Kaiser Van Dam, Paula; Lawson, Janet; mckoontz@cmsenergy.com; Susan , Cuddington,;
Zatina , Mary

(3

c.

Page 1

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....

Draft 1.5- December 2, 2004

MENTOR MICHIGAN MARKETING PLAN

I.

INTRODUCTION

The following Mentor Michigan Marketing Plan is a one-year strategy, overseen by the
MCSC Public Relations Committee, to be implemented by the Michigan Community
Service Commission (MCSC) staff and commissioners. Its activities are focused in the
following areas: special events, branding, external communication, and internal
communication.

II.

PLAN OF ACTION

A. Special Events and Meetings
• Plan and implement the following special events and meetings, including
appropriate media plans:
Special Events
o Regional Meetings (PK- Fall 2005)
o Training
o Quarterly Training in SE Michigan through the Hudson Weber Foundation
grant (PK - beginning second quarter 2005)
Meetings
o Mentor Michigan Leadership Council (JL- Announce council in January
2005, convene council in February 2005, regional events TBD)
o Mentor Michigan Providers Council (PK- January, April, July, October
2005)
B. Branding
• Develop a strategy for consistent placement and usage of Mentor Michigan logo
(MG- March 2005)
• Seek and secure promotional items highlighting the Mentor Michigan logo to be
used for mentor recruitment (MG- May 2005)
• Train local mentoring collaboratives, MCSC grantees that promote mentoring,
and Mentor Michigan VISTAs to use the Mentor Michigan logo appropriately
(MG- May 2005)
• Develop a plan that utilizes First Gentleman Mulhern as the "face" of Mentor
Michigan (JLIMG- TBD based on funding)
• Jingle development

�•

• Identifiable mentoring song
Develop regional plans effectively utilizing local strengths (e.g. placemats at ski
lodges in northern Michigan) (MG- TBD based on funding)

C. External Communication

External communication includes efforts to reach the general population and all
National Mentoring Month and Advocacy Network support.
• Mentor Michigan web site (secure a student intern- JL)
o Great stories (Intern - ongoing)
o Mentor Michigan Directory (MG- December 2005)
o Additional Resources for mentoring programs and organizations (Internongoing)
o Regular updates (Intern - ongoing)
• Develop Mentor Michigan talking points for all people representing Mentor
Michigan (MG- December 2005)
• Develop a plan to promote mentoring through WJR Radio (JLIMG- April 2005)
• Work with the Detroit Pistons Foundation to develop mentoring champions, a
promotional event, and other activities. (PK- June 2005)
• Work with John Seeberger regarding the M&amp;M's promotion (JB- April2005)
• Assist with recruitment of members for the Michigan Mentoring Advocacy
Network (PK - ongoing)
• Determine the need for Mentor Michigan publications (e.g. brochure, annual
report, etc.) (MG- TBD based on funding)
• National Mentoring Month (MG- January 2005)
o Web site traffic
o 4,300 hits
o Communications Tool Kit
o 1-800-VOLUNTEER call volume
o 1, 000 calls
o TV and radio PSAs- create PSAs with DP&amp;Company and expand
distribution modalities (DP&amp;Company, JB)
o Have PSAs placed the major markets (Detroit, Grand Rapids, Lansing,
Tri-Cities) (DP&amp;Company)
o DM interviews (TV or radio) (JB)
o Cover the major markets including public radio and commercial-Detroit,
Grand Rapids, Lansing, Tri-Cities (DP&amp;Company)
o Utilize mentoring programs to promote placement ofPSAs by providing
them with copies they can walk into local stations. (MG/DP&amp;Company)
o DM/JG appearances (JB- January 2005)
o Add a request form for a DM appearance to the Tool Kit with a due date
of early December (MG- November 2005)
o

Host an event at the State Capitol Building with JG and DM and their

o

mentees (JLIMG- Dates set in December 2005, Event in January 2005)
Target 10 DM appearances throughout the state (JB- Dates set in
December 2005, events in January 2005)
2

�o

•

Schedule a major local event on Thank Your Mentor Day (JB -Dates set
in December 2005, event on January 25, 2005)
o Announcement or appearance of JG with new mentee (JB -Date set in
December 2005, event in January 2005.)
o Op Ed articles
o Written by MCSC Commissioners with the goal of at least one article in
each major market-Detroit, Grand Rapids, Lansing, Tri-Cities. (MGJanuary 2005)
o Locally driven media (TV, radio, or print)
o Have local organization promote activities covering each of the major
markets-Detroit, Grand Rapids, Lansing, Tri-Cities (MG- January
2005)
o Local events
o 25 events registered with Mentor Michigan (MG- January 2005)
o MCSC Commissioners will participate in at least 10 local event (JLJanuary 2005)
o Statewide Press Releases
o Announce National Mentoring Month (MG- January 6, 2005)
o Announce Mentor Michigan Leadership Council (MG- January 2005)
o Mentor Michigan Sunday and other faith-based activities (GR- January 2005)
o 100 churches throughout the state host a Mentor Michigan Sunday
Develop Mentor Michigan champions (JL- January 2005)
o Mentor Michigan Leadership Council
o Rhonda Walker, TV4 Detroit
o Swin Cash, Detroit Shock Player
o Az-Zahir Hakim, Detroit Lion Player

D. Internal Communications
Internal Communications includes mentoring programs and organizations, MCSC
Commissioners and staff, state employees, and other "internal" customers
• Communication with mentoring programs and organizations
o Mentor Michigan listserv (PK - ongoing)
o Provide technical assistance as needed (PK/MG- ongoing)
• Utilize MCSC commissioners to promote and support Mentor Michigan (JLongoing)
• Continue utilizing MCSC staff members to promote and support Mentor
Michigan (PK/MG- ongoing)
• Encourage State of Michigan department heads to mentor (DM- TBD)
• Promote and support local mentoring collaboratives (PK- ongoing)

3

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                    <text>Draft 1. 3 -December 9, 2004

GOVERNOR'S SERVICE AWARDS/CARTER PARTNERSHIP AWARDS
MARKETING PLAN

I.

INTRODUCTION

The following Governor's Service Awards Marketing Plan is a one-year strategy
focusing on recruitment of nominations, selection of award winners, pre-GSA event
media, GSA media. This plan will be overseen by the MCSC Public Relations
Committee and implemented by the MCSC staff and commissioners.

II.

PLAN OF ACTION

A. GSA Nominations
• Diversity is a key component of the nomination solicitation process
• Create hard copy and electronic versions of the GSA nomination form
• Disseminate nomination form
o MCSC- News, Mentor Michigan, and MCSC Program listservselectronically
o Mail a hard copy to nominators from the past five years with a letter from
JGandDM
o Mail a hard copy to winners from the past five years with a letter from JG
andDM
o Mail a hard copy to MCSC current database
o Put a press release encouraging nominations out statewide via PR
Newswire
o Individual solicitation of nominees (?)
o Utilize Commissioners media contacts to get nomination information
placed in a variety of media outlets
• Write a radio PSA
• Prepare a sample newspaper ad
o Place GSA nomination information in partner newsletters, on web sites
and listservs, etc.
• Determine Commissioners who have corporate newsletters and
other constituency groups that would help promote nominations.
• Determine partner organizations such as CMF, MNA, CMA,
United Way ofMichigan, etc. that would help promote
nominations.

1

�I'

B. Selection of Award Finalists and Winners
•
•

•

Diversity will be used as a selection criterion for award finalists and winners.
The selection of the award winners will be a multi-level process, facilitated by the
MCSC staff, which will include:
o Peer Reviewers
o Commissioner Reviewers
o Sponsor Reviewers
o StaffReviewers
The final decision of the award winners will be recommended by the MCSC staff
and approved by the MCSC/Executive Committee.

C. Pre-GSA Press Conference
•

•
•
•
•
•
•

A press conference will be held to announce the award finalists six weeks before
the dinner
First Gentleman Mulhern will host the press conference. (Governor?)
TV, radio, and print media from each of the finalists' hometown will be invited.
Media kits will be developed.
State and federal legislators from the finalists' hometown will be invited.
Finalists and nominators will be invited.
Statewide press release announcing the winners will be issued from Governor
Granholm's office

D. GSA Event Media
•
•
•
•
•
•
•

Event emcee will be a high profile celebrity.
A partnership will be formed with a television affiliate that will cover the event
and send clips to affiliate stations in each winner's hometown.
Newspaper exclusives- one newspaper in each winner's hometown will be
identified to offer an exclusive interview with the winner. (1)
TV, radio, and print media from each finalist's hometown will be invited.
(co,mped?)
State and federal legislators from the winner's hometown will be invited.
(compe&lt;J?)
Event program will profile each award finalist.
Event video will acknowledge each award finalist

2

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                    <text>STATE OF MICHIGAN

JENNIFER M. GRANHOLM, Governor

MICHIGAN COMMUNITY SERVICE COMMISSION
1048 Pierpont, Suite 4
Lansing, Michigan 48913
Telephone: (517) 335-4295
FAX: (517) 373-4977
www.michigan.gov/mcsc

Chairperson
Daniel G. Mulhern
Executive Director
Janet C. Lawson

MEMORANDUM

TO:

MCSC Commissioners

FROM:

Kathy Young-Welch, MCSC Public Relations Chair

DATE:

December 10, 2004

RE:

MCSC Public Relations Committee Report

The Public Relations Committee met on Monday, November 29, at 2:00p.m. via conference
call.
The following members of the committee were present: Dan Mulhern, Don Newport, Vivian
Pickard, Ken Whipple and Kathy Young-Welch. The following staff members were present:
Mary Grill, Janice Harvey and Janet Lawson.
MCSC Marketing Plan
The MCSC Marketing Plan was distributed and the different areas discussed. It was agreed that
another section should be added addresses the role of the Commission and branding issues.
External Communication: The committee members thought it would be important to do an
assessment of the MCSC partners to see what type of internal communication tools
(weekly/monthly newsletters, e-bulletins, etc.) they have. The MCSC can then use those tools
to share information on events, GSA nominations, etc. It was also suggested to involve the
corporate partners in submitting applications for various MCSC awards. The Committee also
agreed that there would not be an Annual Report, but possible quarterly E-newsletters. There
was also discussion about developing a consistent message and having consistent information to
share. A brochure would meet this need. It was also recommended that we see if it is possible
to have our statewide data broken down by programs and regions so the Commissioners can
have specific information pertaining to their geographical area.
Internal Communication: Need to establish an identity for the Commission. The Committee
also discussed the branding issues and the difficulty of the all the program logos.

�Legislative Relations: The Committee stated that there needs to be more proactive
Commissioner updates, that the legislators should be more actively involved in the GSA
nomination process, and Commissioners should be know when contacts have been made with
legislators in their area. There was brief discussion about an event with Rep. Tobocman
(former AmeriCorps member) or Sen. Kuipers, who is a mentor.
Program Support: The MCSC needs to promote the idea and concept of AmeriCorps, Learn
and Serve, and Citizen Corps.
The next meeting of the Public Relations Committee is scheduled for Monday, December 13th at
11:00 a.m. The Mentor Michigan and Governor's Service Awards Marketing Plans will be
discussed.

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"

~~tJaVv'son ~··McscrMedia Plans.ds},(:

COL Memorandum
To:

Mary Grill

From: Kathy Young-Welch
CC:

Janet Lawson

Date: 12/20/04
Re:

Mentor Media Plans

Hi Mary, I apologize for just getting back with you. Last week was
incredibly busy with the wrapping of company business for the year and the
college graduation of my youngest son. Below are some ideas that I have
and some areas where I can be of assistance to the plan already
developed. Please review them and let me know what you think? I will be
working during the holidays with the following days off (12/24/12/27, 12/30.
1/3). I would love an opportunity to further discuss these ideas given our
short window. Perhaps we can arrange a conference call. I am interested
in knowing how the psa recording went, what the media package is like,
when it will be available, etc. After the holidays I can focus more on the
MCSC and the GSA Marketing Plans.

Mentor Michigan Marketing Plan
-~:J
We need to have identified media partners (radio, commercial
television, cable, newspapers) in each of our major regions across
the state.
• A letter from the governor and First Gentleman needs to go to eac
General Manager or other top level leadership requesting support of
Mentoring messages during the month of January in the form of
news stories, public service announcements, news articles and
special interviews. Specifically in Detroit, for the African American
Community, I would recommend perhaps a letter that will reference
me as a commissioner from the Detroit community who will help
coordinate/participate in interviews at WMXD, KISS 102 FM and
WCHB (These are stations that cater to African American Adults). (I)
I have relationships with key individuals each station).
• Radio/TV/Cable Ideas 1. (30/60 vignettes touting mentoring

L

snapshot stories from mentors, mentee and parents of mentors,

Page 1

J

�each could end with a tag line encourage adults to contact the
commission website and connect with a mentoring organization. (2)
Local contests to identify super mentors who are making a difference
could be engaged with a media partner in various parts of the state.
A special luncheon could be held to recognize a group of 6-10
mentors. The event would be sponsored by the station, underwritten
by commercial sponsors and "Significant Mentor" Certificates could
be given out to the mentors. The certificates would be signed by the
station leadership and the governor and first gentleman. I have had
a lot of success with events like this. (3)
• We should think about customized radio psa's. Most 30/60 public
service announcements are aired at weaker listening times.
Sometimes, providing a simple 10-15 second reader that an air
personality can read in-between a song or over a song-bed is more
acceptable by the radio station (EX. Mentoring can change the life
of not just a young person, your life as an adult can be
positively impacted too. Phone (1-800-mentor) to connect with
a child in your community Today). I can offer some assistance
in helping write some of these quick announcements).
• In areas where commissioners are located, their involvement as
interviewees could be utilized or tied to any interviews with the
governor or first gentleman. This will personalize the interviews and
pave the way for a commission contact for future volunteer
interviews.
• In the Detroit Community to address the need for African American
Male Mentors, a relationship needs to be forged with the 100 Black
Men organization and the governor and first gentleman. I can help
facilitate this with the organizations leadership. The group, which is
already involved in working with young southeastern Michigan
African American males, may have an interest in standing shoulder
to-to shoulder with the governor's office working with young people.
• Engaging the Detroit Urban league and NAACP mentoring programs
for their support can be requested. I can assist in bridging these
relationships.
" Mentor Saturdayt8tmctay-S1Wtl1tf·be-made:---·---~
• --The designation for
Letters to clergy umbrella organization leadership like the Council of
\
\
Baptist Pastors and Vicinity, the Ecumenical Clergy, the Church of
.
god in Christ (COGIC) should come from the governor and first
gentleman seeking placement of a mentoring article, message or
}\
featuring individual church mentoring group(s) on this
_!/
Saturday/Sunday. Most of these churches have youth groups and
many have mentoring programs. Some food for thought also, is that
---rneFW...f!~l'lef;eerl'e~htHUf'fFe~he-es-~outh months where an

-

cr-* trJt:''~(if;{

�(

.

• - - - " 1 - · · · .... - -

••r'L""r'

n---..,

••-...1:- n•--- . . . __

additional mentoring activity or message could come.

•

Personally, I will January 12, 19 and 26 have mentoring
vignettes throughout each of my cable programs. In one of the
segments, I would like to feature Dan. Let me know if either if
these dates are good for him. My program City Highlights airs
live from 7-SPM on those dates. The program is aired from the
Detroit Comcast Studio's at 12775 Lyndon.

3

I

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            <description>An entity responsible for making the resource available</description>
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                <text>Grand Valley State University Libraries, Special Collections and University Archives, 1 Campus Drive, Allendale, MI, 49478</text>
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            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
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              <elementText elementTextId="699679">
                <text>&lt;a href="http://rightsstatements.org/page/InC/1.0/?language=en"&gt;In Copyright&lt;/a&gt;</text>
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          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="699680">
                <text>&lt;a href="https://gvsu.lyrasistechnology.org/repositories/2/resources/515"&gt;Our State of Generosity collection, JCPA-04&lt;/a&gt;</text>
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            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
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                <text>2004-12-20</text>
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