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                    <text>tf.t-.. . ,

"THE WORLD STANDS OUT"
Remarks
by
Russell G. Mawby
President, W. K. Kellogg Foundation
at
Nati onal 4-H Congres s
Ch i c ago , Illinois
November 28, 1976
I

I am delighted to be at National 4-H Congress again.

I first came as

a delegat e f rom Mi chigan in 1944, as a s tate winner in th e 4-H Soil and Wat er
Conservation Program, the ac tivity for which the Fires t one Tire a nd Rubb er
Company was then th e sponsor.

Congress was inde ed an eye-opening exp erience

f or this farm boy from Kent County.

I was also the recipient of a scholar-

s h i p whi ch served both as an incentive and represented a part of the financial
wherewithal f or me to become an undergraduate student in horticulture at
Michigan Stat e University.

Through the years I have been privileged to

attend 4-H Congress a number of times .

Ruth and I are thrilled to be here

now and we thank you for the privilege of being a part of this opening ses sion.
To you delegat es t o this 1976 Congr es s, I add my congratulations to
those already expressed .

For some of you, being named a Congre ss del egate

is the culmi na t i on of a co ns c i ous and con certed effort, a goal in your
4-H care er; for others, b eing named one of your s tat e's r epresentatives
came a s a surprise, an un exp ect ed oppo r tunity a nd fur ther e xp e r ienc e
through 4-H.

In either eve nt , you ca n be proud o f your 4-H accomplishments

which h ave earned for y ou t h is s pec i a l r ecogniti on and uniQue experience.
You a re indeed a select f ew--160o representing nearly 5 1/ 2 milli on youn g p eople

�2

in 4-H a nd r elated progr ams in the 50 stat e s, th e District o f Col umb i a , and
Puert o Rico .

For ea ch of yo u , ther e a re do zens who a l so sought this op por -

tunity a nd may, in fact , have been e qual ly or even mor e deser v i ng .

That

fa c t should be both humbling and st imulating , i ns piri ng a commitment to be
the b e st poss i bl e repr e s en t ative for your s tate a nd to make the most of
thi s cherished opportuni ty.
I know yo u will j oin me in express i ng apprec iat io n to a l l wh o have
helped "ma ke i t happen," fo r none o f us does anything r ea l l y s ignificant
alon e.

I t hi nk first of family--mom and dad , s ist er s and brot hers , grand-

parent s, all ; of fell ow 4-H memb ers in your l ocal club and co un t y ; of
fri ends--y ou r own age , ol de r , younger ; of Ext ensi on workers, i n your co unty ,
on the s t a t e 4-H staff , and i n spec ial ist r esponsibiliti es, a nd spo nsors
and do no r s - - i n your l ocal commun i t y , i n y our count y and state , nat ional l y ,
bo th thos e who are y our individual trip sponsor s and thos e who in more general
ways provide th e wonder ful e xp eriences of thi s 4-H Congress progr am.

You may

think e spec ial l y o f p er s ons in y our life who provide d ins pira tion a nd s er ved
a s an exampl e; who gave encourageme nt ; who s us t a ined a nd nouri s he d yo u ,
physi cally, intellectually, s pi r i t ual l y ; who were there wi th a warm shoulder,
a helping hand .
Inde e d, y our b e ing here i s a s hared hon or a nd accompl i s hment .

I hop e

t hat dur i ng t hi s we ek you will t h ink often of thos e who helped make i t happen
for yo u a nd that you will express your gr a t it ude to them--with a note, a call,
a word of thanks .

�3
II

The theme of the 4-H Congress program this year is 4-H:

Room to Grow.

Each of you, better than I, could give a testimonial and a speech on that
topic.

Each of you can cite ways in which 4-H has provided opportunities

for you to grow--to grow in understanding, to develop new skills, to experience new relationships with others, to stretch yourself.

During this

week you will have many further opportunities to grow personally and to
explore ideas of ways in which 4-H in the future can expand to serve more
young people, both in traditional patterns and in new and exciting variations.
But for a few moments this afternoon, I will simply share with you three
sets of thoughts that I find useful anchor points in shaping my own life,
ideas which hopefully may have some meaning and relevance to you as you
think of your today and tomorrow.
The first idea relates to people and is
love and care.

sum~arized

in the two words--

And in the sense I mean them, these words are not nouns but

are active verbs--love and car'e,
Each of us has stashed away in memory certain lines--of poetry, from
literature, passages from the Bible--which have special meaning to us.
One such which freQuently recurs to me are these lines from Edna St. Vincent
Millay The world stands out on either side
No wider than the heart is

wide~

Above the world is stretched the sky,-No higher than the soul is high.

�4
The he art can pu sh th e sea and land
Farther away on e i t h e r hand;
The soul c a n s pl i t t he sky in two,
And let the face o f God sh i ne thru.
But East and We s t will pi nc h the heart
That cannot keep them pushed apart;
And he whos e s oul i s fla t--the sky
Will cave in on him by a nd by.
Th e world stands out- -no wi der t han the heart i s wi de.
Any rea s on able person who r efle ct s thoughtfully on to day a nd
tomor r ow- -on wher e ma nk ind is and wh er e we're going--finds the prospect
s ober i ng .

Recently I r ead a di sturbingly p es simis ti c--a nd per haps

di str e s s i ngl y r eali stic--b ook, An Inquiry Into th e Human Prospect, by
Robe rt L. Heilbroner.

Hei l b ro ne r suggests t hat t hree i s sues a bo ve a l l

ot her s shape the cur r ent human predicament.
three wor ds:

These c a n b e summar iz ed in

population, envi ronment , war.

I'll not elaborate on t h e se t hr ee i ssues, simply remind you of them:
Popula tion -- a r e ali zati on that t h e growt. h of human po pulat ion i s
t h e principal and most compel l i ng t hr e at t o the s urv i val of th e
spec i es (man);
Envi r onment -- a growing apprec iation fo r the f ragi l ity of t h e
rela ti onships wi t hi n th e ear t h 's e nvironmental mi l ieu , wi t h
an awa r e ne s s of t he mind- boggl i ng co nseque nc es of our act ions ,
impuls i ve or pr eme ditat e d; a nd

�5
W
a
r -w
i
t
h no b
e
t
t
e
rrem
ind
e
rt
h
a
nt
h
ewo
rd
sw
r
i
t
t
e
n 350 y
e
a
r
s ago
by John D
onne"N
om
anis an is
l
a
n
d
,e
n
t
ir
eo
fi
t
se
l
f
;ev
e
ry m
an i
sa
pi
e
c
eo
fthe co
n
tin
e
n
t, ap
a
r
to
fth
em
a
in
; i
f
a cl
o
db
e
w
ashed aw
ay by t
h
e sea
, Eu
rop
e ist
h
ele
s
s
,as w
e
l
l
a
s if
ap
rom
ont
o
r
ywe
r
e
,a
s we
l
la
si
f
am
an
o
ro
ft
h
yf
r
i
e
nd
s
o
ro
fth
i
n
e own w
e
r
e
;anym
an'
sdea
th dim
in
i
s
h
e
sm
e
,
b
e
c
a
u
s
e I aminv
o
l
ved i
nma
n
k
i
n
d;andt
h
e
r
e
f
o
r
en
ev
er
dt
oknowf
o
rw
h
om t
h
e be
l
l
sen

s~

it t
o
l
l
sfo
r

the
e
.
"
No m
a
t
t
e
r how w
e choo
s
et
oc
l
a
s
s
i
f
yman'
scon
c
ern
s, o
rf
romwha
t
v
a
n
tage po
in
t w
ee
l
e
c
ttov
i
ew t
h
em
,u
l
t
im
a
te
lyi
t
b
ecom
e
s cl
e
a
rt
h
a
t
t
h
eQ
u
a
l
i
t
yo
fl
i
f
ef
o
ro
u
r gene
ra
tion
s--you
rs andm
in
e-a
n
dt
h
o
s
et
o
f
o
l
lowwi
l
lb
ed
e
t
e
rm
i
n
e
db
a
si
c
a
l
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yby o
u
r pr
o
g
r
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s
si
nimp
r
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n
ghum
an
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a
t
i
o
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sh
i
ps
. Fo
rw
het
h
e
rw
et
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nkin t
e
rm
so
ft
h
ef
am
i
l
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,ou
r hom
e
re
comm
uni
t
y
,o
u
rs
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a
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rn
a
t
i
o
n
,o
rt
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ighbo
rhood,t
h
epr
im
e
rm
in
an
to
fwha
tlife w
i
ll belikeint
h
e yea
r
sah
e
a
dw
i
l
l
be a
de
te
con
seQ
u
en
c
eo
fm
an
'
s ab
ili
t
yt
ol
i
vein h
a
rmony
, on
ew
i
t
ha
n
o
t
h
er,
andt
h
emo
s
t im
p
o
r
t
a
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td
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sion
sc
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f
r
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ing u
sw
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tb
er
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s
o
l
v
e
d
by ou
rbur
g
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o
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i
ngtechn
o
logy al
o
n
e
, bu
ti
n
s
teadw
i
l
lb
e va
l
u
e
b
a
sed
andva
l
u
e
l
a
d
e
n
.
eo
n
l
yhop
ef
o
rci
v
i
l
i
z
e
ds
o
c
i
e
t
yist
h
a
tmod
e
rn m
an w
i
ll b
e mor
e
Th
su
c
c
e
s
s
f
u
l th
an h
i
sp
r
e
d
ec
e
s
s
o
r
si
nde
a
l
i
ngw
i
t
h hum
ana
s
p
i
r
a
t
i
o
n
s, re
f
l
ect
ingcontem
p
o
ra
r
yv
a
l
u
es
. Yo
u
r g
ene
rat
i
o
n
, mo
reth
a
nm
in
e
, sh
ow
sp
rom
is
e
o
fh
a
v
ing t
h
i
scommi
tm
e
n
tandc
a
p
a
c
ity
.

�6
During these few days in Chicago, you have an unusual opportunity-room to grow--in your circle of friends, in knowing and understanding people
from other places and with different backgrounds.
on this fully.

I urge you to capitalize

Perhaps never again will you, in one place, have occasion

to be with people from all 50 states, from the District of Columbia and
Puerto Rico, from Canada, from other countries of the world neighborhood.
Set a goal for yourself.

By now you should have become acquainted with

your fellow state delegates; while it's impressive to see state groups
together this afternoon, by tomorrow I hope you will deliberately avoid
your fellow state representatives and instead be reaching out in your
circle of friendships.
Seldom in the future will you be living in such a cosmopolitan community ...
make the most of it.

But always your world will be as big as you and your

heart make it--come to know, to understand, to care.
The second idea is to love life and live it fully, in the highest human
sense.

As Americans, we are a people especially blessed.

But despite the

bounties of your life--in spiritual, in cultural, in material terms--it's
amazing how many people are sad and unhappy"

Life is not meant to be that

way.
Some of you may recall the old movie, Auntie Mame , or the musical,
Mame, the stage variation of the same story.
zestful, vital human being.

Auntie Mame is a delightful,

I recall two quotes:

First when she observed,

"All of life is a banquet, and most of us poor fools are starving to death."
And then, to her nephew as they were to embark on an around-the-world
excursion:

"I'll open doors for you, doors you never even dreamed existed."

�7
Approach each day with anticipation and enthusiasm.
Stretch yourself--intellectually (take that tough course, read a great
book, visit an art museum); physically (push yourself, shape up, move out);
spiritually (seek the real answers, put your religious beliefs into action
in your daily life and relationships); be tough on yourself.
Explore and experiment.

The best advice I ever received in college

came from the chairman of the department of horticulture, in which I was a
major.

He suggested I take the minimum course requirement in horticulture

and reach out into other parts of the University, into fields I knew nothing
about.

That led me into such exciting areas as journalism, geography.

political science, sociology.

But I missed a lot and I am still in the

process of studying to fill those voids, now in such areas as law, philosophy,
accounting, the great religions, music and art appreciation.
This week you will have a lot of opportunities to explore and experiment.
But I want to mention one special opportunity that I hope you will really
capitalize on.

Most of us know too little about our American system of

enterprise, based on individual initiative with competition in a free market
system and a profit motivation.

Delegates to 4-H Congress are fortunate to

have the opportunity of being with representatives of the sponsoring
organizations, representatives of business and industry from around the
country.

It's a compliment to 4-H--and you--that so many busy people take

time to be here.

Don't miss the opportunity to talk with them--ask about

their company, what it's like to work for a corporation, who owns the
business. what are the profits and where do they go, how much is government

�8
i
n
v
o
l
v
edin t
h
e bu
siness andwh
a
t ar
etheimp
l
ic
a
t
i
o
n
so
ft
h
a
t
,how w
o
u
l
d
on
ep
r
epa
r
efo
r ajob i
nb
u
s
i
n
e
ss o
ri
n
d
u
str
y
. If
u
r
t
h
e
ren
co
u
r
age you,
e
t
u
r
n hom
e an
di
f
you h
av
en
o
t al
r
e
ady don
e so
,t
obuy som
e
w
hen you r
s
h
a
r
e
so
fc
omm
on s
t
o
c
k
,be
comi
n
gp
a
r
town
e
ro
f a corpo
r
a
t
i
o
n
. Th
a
ti
s
ap
r
i
v
i
l
ege w
e ha
v
ea
sAme
r
i
can
sth
a
tmo
s
t peop
l
ei
nt
h
ew
o
r
l
ddo no
t
enj
o
y
. Bu
t becom
i
n
ga s
t
o
c
k
h
o
l
d
e
rw
i
l
l op
en up doo
rsyoum
a
y hav
eigno
r
e
d
be
fo
re
yo
u
'
l
lrec
e
i
ve d
iv
idend
s; e
x
p
e
r
ien
c
e app
r
e
cia
tion
,o
rl
o
s
s
,inyou
r
s
t
o
c
kpor
t
f
o
li
o
; have ach
an
c
et
oseet
h
ecorpo
r
a
t
ion
'sa
n
n
u
a
lrep
o
r
ts
;
t
a
k
ea newi
n
t
e
r
es
ti
nt
h
a
tp
ag
eo
fthep
ap
er t
h
a
tu
n
t
i
lnow m
ayh
a
v
eb
e
en
o
n
l
y an o
b
s
t
a
cl
eonth
ew
ay t
ot
h
efunn
i
e
s. G
e
t in ont
h
ea
c
t
i
o
n!
I hopeth
is w
eek a
t C
lub Co
ng
r
e
s
sw
ill op
en door
sfo
ryou
, doo
r
s you
n
ev
er ev
en d
ream
ed ex
i
s
t
e
d
. It c
a
n
, bu
t onl
yi
f
you w
i
l
l
i
t
.
Th
et
h
i
r
dideare
la
te
s totheimpo
r
t
a
n
c
eo
fb
ei
n
gi
n
v
o
lved
. E
ffec
tive
d
emoc
r
acyre
q
u
i
res i
n
d
iv
idua
li

em e~

T
he un
iqu
ei
n
g
r
e
d
i
en
ts o
fo
u
r

Am
e
r
icanway o
fl
i
feis v
o
l
u
n
t
e
e
r
i
sm
, th
o
s
et
h
i
ng
s wh
i
ch i
n
d
i
v
i
d
u
a
l
s do
v
o
l
u
n
t
a
r
i
l
yb
e
c
a
u
s
et
h
e
yw
an
tt
o
.
M
a
rg
ar
e
tM
e
ad h
a
s ob
s
er
v
e
d
:
"We l
i
v
ei
na so
c
i
e
tyt
h
a
t alw
ay
shas depended on vo
l
u
n
tee
r
s
o
fd
if
f
e
r
e
n
tk
i
n
d
s-som
ewho c
ang
ive mon
ey, o
t
h
e
r
swho gi
v
e
t
im
e
,anda g
r
e
a
tm
any w
ho f
r
ee
l
ygi
v
et
h
e
ir s
p
e
c
i
a
ls
k
i
l
l
s
,
f
u
l
l-tim
eo
rp
ar
t-tim
e
. I
fyoulookc
l
o
se
ly, youw
i
l
ls
e
e
t
h
a
ta
lm
o
s
ta
n
y
t
h
i
n
gt
h
a
trea
l
l
y m
a
t
t
e
r
stou
s
,a
n
y
t
h
i
n
g
t
h
a
tembodi
e
sou
rd
e
ep
es
t comm
i
tm
en
tt
ot
h
ew
ay hum
anlife
shou
l
db
e li
v
e
dand c
a
r
e
df
o
r
,d
epend
s on som
e fo
r
m
-m
o
re
of
t
e
nm
a
ny f
o
rm
s
-o
fv
o
l
u
nte
e
r
i
sm
.
"

�9
T
h
i
sf
a
c
tg
i
v
e
sa d
i
s
t
i
n
c
t
i
v
e
l
yhum
an
eq
u
a
l
i
t
yt
ol
i
f
ei
nAm
e
r
i
c
a
.
A
l
lo
fu
s wh
oa
r
ea pa
r
to
f4
-H
, whohav
eb
e
n
e
f
i
t
t
e
di
nmanyw
ay
s
, know
o
ft
h
es
i
g
n
i
f
i
c
a
n
tr
o
l
eo
fv
o
l
u
n
t
e
e
r
s
a
d
u
l
tl
e
a
d
e
r
s
,j
u
n
i
o
rle
a
d
e
r
s
,
r
e
s
o
u
r
ce peo
p
l
e
,s
p
o
n
s
o
r
sanddono
r
s
.
I
'
l
l
sugg
es
t at
o
p
i
cf
o
ryo
u
r ne
x
tr
a
ps
e
s
s
i
o
n
: T
h
e
s
i
s"
I
na r
e
a
l
sen
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�10

Je s us taught , "Love t hy ne i ghbor - - "
Aunti e Mame said, " All of life i s a ba nquet and most of us
poo r fools a re star ving to dea t h."
Snoopy says , "Ha pp i ness is b e ing a fr iend . "
4-H-- an d l ife--provi de f or each o f u s r oom to grow if we will.

If

each o f us wi l l do what we can do and ought to do to enr ich our own lives
a nd thos e of others , we will in fact be servi ng man 's higher purpose .
To each of you attendin g t h i s 4-H Congr es s in our Bi c entennial y ear,
Godsp e ed in t his wee k and i n the years a h ead i n yo ur unending commi t ment
t o make yo ur b e st o f t oday even b e tt er.

�</text>
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                    <text>/1 - -::

A PART OF THE MAIN

Remarks by Dr. Russell G. Mawby
President, W. K. Kellogg Foundation
to Project L.E.A.D. Group
of College of Agriculture and Natural Resources
Michigan State University
at Battle Creek
November 3, 1910

I

It may be a cliche, but "things are changing ."

Farming and all

aspects of agriculture are increasingly influenced by the changing
socio-economic character of this country, this world, this point in
history.
Economic growth and agriculture's place within it, shifting population and labor force patterns, reapportionment of legislatures, interrelationships of the world cOmIDunity--these and other developments all
have significance for farm people.

Professor T. vT• Schultz of the

University of Chicago has observed, "Farm people and their leaders are
not in general conversant vith the ideas, the philosophical basis and
historical processes that are part and parcel of the urbanization and
industrialization of which modern agriculture is an integral part.

The

scientific and technological knowledge underlying modern agriculture is
well understood by farm people, but the changing social and economic
framework is still largely in the realm of myth."

Dr. James T. Bonnen,

agricultural economist at Michigan State University and recent member
of the President's Council of Economic Advisors, has summarized the

�-2-

situation in this way:

"In my opini on, f our s ets of facts dominate

any realistic description of the scene in a griculture today:
"1.

The power structure of this s o ci ety has been transformed and
the political lead ership of ag r i cu l t ur e h as either not awakened
to this fact or , t r ap pe d by its own myt hologies is unable, even
unwilling, to adapt organ i z at ion , policie s and t a ctics t o be
effective in th e new political reality.

"2.

Th e c ommercial agr i cul t u r a l power structure has reached a st ate
of extreme organizati onal fragmentation " and its leadership is
s o e ngr ossed i n internecine warfar e that t hes e fragmented elements of cormner cial agr i cu l tur e are t hemselve s contributing
greatly to ge ne ral erosi on of th e po l i t i ca l power which together
they exert.

"3.

The underlying web of interdependent cormnercial, governmental,
political and educati on al organiz a t i ons in the service of agriculture are changing and no l onger are as effective as once
they were in identifying and s olving the problems of rural life.
The organizat i onal system in ag r icul t ur e is bec oming s oci ally
disfuncti onal.

"4. Wi t h f ew exc ept i on s , in any dire cti on you l ook , there a re ri sing
l evels of conflict, tension, and mounting ev i d ence of what. can
only b e de scribed as a spect acular f ailure of leadership.

The

generat io n of individuals who now man these organizati ons do not
under st and t he i r dependence one upon another, nor do they perceive th e chang i ng situati on s of their sister institutions well

�'-3e noug h t o be ab le t u r elate themselve s in a manner that avo i ds
unnece s sar y conflict.

They are t hus led int o mutually sel f -

des t ruct i ve pa t t e rns of b ehavior.

II

The extent t o which s uc h a sit uation exists i s i n a sense an i ndictment of ed uca t i on i.n agr i cult ure in the past and an obv i ou s challenge
t oday and tomorrow .
II

There

l S

much of whi ch we can be proud as we survey t he s cene i n

Amer a.can f'arnn.ng and agr i cul t ure :
1.	 the productivity, eff iciency of Ame rican f armer s
(on the average , one pe rson in U. S. agri cult ure today
supplies abundantly t he f ood and fib r e need s of 40
per s on s--compared t o 26 i n 1960 and only 10 pers ons
30 years ago );
2 .	

the ab i l i ty of American farmers t o app ly mushrooming technology
to	 the p rob l ems of f a rmi ng
(Be tween 19 ':;0 and 1965 , output per man-hour-s in ag ricul -

ture rose nearly three t ime s as f a st as in non-farmi ng
occupat i ons - - 132% in agriculture ag ainst 47 % i n the r e st
of t he economy) ;
( I f we were as far a head of the Russians i n the space r ace
as v e are in agriculture , we would b e running a s hut t l e
service to the moon);

3.	 t he contribut i on of agr icult ural produc tivity in maki ng it p os -·
s i ble for Amer l ca t o have the hi ghe st s tandard of living known
t o man

�-4(Without the immense labor- s aving contrjbution on the part
of ag r iculture - - f r e eing manp ower for other product ive
endeavor s--our nation would not enjoy the ab undanc e of
goo ds a nd s ervices of all kinds which we have);

4.	 t he viab i l i t y of t he family f arm, spanning the change from the
subs ist ence farming of a ce nt ury ago t o the highly complex commer-c t a.l. farm operation of t oday and tomo:crow;
5.	

t he system of Land-igr- arrt institution s, a product of t he v i sion
of pioneer f arm l eade r s --with programs of teachi ng, r esearch
ext ens l on- - l n

agr i cul ture ~

f irst--a nd now compr ehe ns i ve un i -

ve rs ities of s cal e and qu al i ty .
Simul taneously, we could focu s on such c oncerns a s :
1.	 the persis t e nt poor profit s i t uat i on in much of agri culture,
with farm p eopl e generally not shar i ng in the affluence a nd
pro sper i ty of our so c ie ty (cost-price squee ze ) ;
2 .	

the cont i nu ing on-rush of new t e chnology, new c i r cumstance s,
nevr

influences - ··forc ing

c ont inulng

~ hange

and ad jus t me nts i n

t he farm enterprise a nd all of ag r i cul t ur e (food substitutes,
un ionized labor, barga ining, cr edat, legal structure );

3.	 f r us trations, delays, a nd f a ilure s a s farm inst itution s a nd
orga niza t ions re sp ond inadequately to current ne ed s a nd
ci rcumstances ;

4.	 persistent evidence t hat rural communitie s, of which f armi ng
and farm f ami l i es are a part, lag behind much of America in the
quality of its e conomic and social life.

�-5
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a
r
i
e
d
do
cum
en
t, t
e
v
i
d
e
n
c
e
:
-a
.nf
a
r
mdL
s
cu
ss
i
.
on
sw
he
re co
n
cer
n
sfo
rp
lant
s
,a
r
r
im
a
.L
s
,land and
a
l
u
e
s seemt
oove
r
r
i
de hom
es, s
cho
ol
s
,h
e
a
l
t
h, hum
an
commod
i
tyv
sk
a.l
.
l
.
s
, andcomp
r
eh
ens
i
v
ec
u
l
t
u
r
a
lv
a
.
l
.u
es
,
-i
ns
t
u
d
i
e
swh
ich con
si
s
t
e
n
t
l
yind
ic
a
tet
h
a
tf
a
r
mp
a
r
e
n
t
st
e
nd t
o
a
t
t
a
c
hJ
.
e
s
s impo
r
tan
c
eto educ
a
t
i
onf
o
rt
h
e
i
ryoungs
t
e
rs t
h
ando
non
f
a
rmp
a
r
en
ts
. '
I
'h
.
L
s seem
st
ob
e pa
r
tic
u
l
a
rly t
r
u
ei
ft
h
efa
rm
son
sh
av
e in
ten
tion
stof
a
rm
.
y
s who p
l
a
nt
ofa
rmf
e
e
lt
h
a
t edu
c
a
t
i
o
n bey
ond hi
g
hs
choo
llS
-bo
re
l
a
t
i
ve
l
y un
impo
rtan
tand h
av
e low
e
re
du
ca
t
i
o
n
a
la
s
p
i
r
a
t
io
n
s th
an
a
rmbo
y
s\-Ti
t
ho
th
e
r oC
'
cu
:pa
tion
a
lp
lan
s
.
do f

�-6
- ru
r
a
lyou
th n
o
to
n
l
y comp
le
t
ef
'ew
e
r yea
r
so
fs
c
h
o
o
l
,b
u
tt
h
ey a
lso
:
c
ece
iveg
en
er
a
lly"Wh
a
t mus
tb
e con
sIde
r
edin
fe
rio
r schoo
ling
.
-i
nrepo
rts o
f S
e
le
c
ti
v
eS
e
r
v
i
ce ex
am
in
a
ti
o
n
s, ind
i
c
a
t
ing a poo
r
e
r
ph
ys
ica
l re
co
r
dfo
rr
u
r
a
lth
anfo
ru
r
banyou
th
.
-t
h
el
a
go
f ru
ra
lcommu
n
i
tiesi
nh
ea
l
t
hse
rv
ices
, hou
s
i
n
g
, cu
l
.
tu
r
a
l
,
env
ironm
e
n
t, co
mmun
i
t
ys
e
rv
i
c
e in
s
t
i
t
u
tion
sg
ene
ra
ll
y
.
- in v
is
i
t
sw
l
t
hC
o
l
l
ege of
f
i
c
ia
l
s
,f
a
c
u
l
t
ym
em
be
rs
, an
d Ext
e
n
si
o
n
agen
ts andf
a
rmo
r
g
a
n
i
z
a
t
i
onleade
rs wh
o Tv
i
l
ld
i
s
c
u
s
sw
i
t
hz
es
t
and ex
p
r
e
s
sg
r
e
a
tcon
ce
r
nfo
rn
ewv
a
r
i
e
t
i
e
s, n
ewm
a
rk
e
t
ing pa
tte
rn
s
,
p
rodu
ct
i
on
-o
rien
ted resea
r
ch
, but i
nw
h
om l
i
t
t
l
er
e
sponse c
a
n be
evok
ed r
e
g
a
rd
ingth
eq
u
a
li
t
yo
fe
l
em
en
ta
ry and s
e
cond
a
ry edu
ca
ti
o
n
inr
u
ra
la
re
a
s, he
a
l
t
hser
v
ic
e
sfo
r iso
l
a
t
e
dr
u
r
a
lfam
ili
e
s and
commun
it
i
e
s
.
-ag
en
era
l la
cko
f con
ce
rnfo
ro
r invo
lvem
en
ti
nt
h
est
r
u
ggl
efo
r
t
h
e hum
an r
i
g
h
t
so
fm
inor
i
t
i
es
N
eg
ro
,I
vlexican
Ame
ri
c
an
, Ind
ian
.
- ad
ea
r
tho
f comp
r
eh
ens
i
v
e edu
c
a
tio
n
al oppo
r
tun
ities
--no
tj
u
s
t
ch
a
nn
e
led t
e
c
h
n
i
c
a
li
n
fo
rm
a
t
i
on
-fo
rf
a
rm
e
rsand f
a
rmw
ives
.
If s
u
ch alagan
d di
s
c
o
n
t
inu
i
t
yexi
s
t
s
,a
s appea
rstob
et
h
ec
a
s
e,
t
h
is seem
si
nsharpco
n
tras
ttot
h
er
i
chtra
d
i
tion o
f fa
r
m
, r
u
r
a
l
, ag
ricu
lt
u
r
e
.

C
a
s
ting aney
eb
a
ckove
rt
h
e pas
tc
e
n
tu
r
y
,t
h
ei
n
f
l
uen
c
eo
f

ra
l va
l
u
es
, m
o
r
es
,as
p
i
r
a
tionsis m
any p
l
a
c
e
s evi
d
e
n
t. P
e
rh
apsit is
ru
11
0

m
or
epe
rv
a
sive
ly o
r tang
i
b
l
yeV
iden
t, fo
r ou
r pu
rposeston
igh
t
,than

h
ef
a
c
to
ft
h
el
a
n
d
-g
ran
t sy
stemo
fh
i
gh
er e
int

uc at i o n ~

185
0(1862)- a con
c
e
rnf
o
r fa
rm
i
ng and f
a
rmpe
o
p
l
e
,t
om
ak
eth
e
adv
ant
a
g
e
so
fh
i
g
h
e
r edu
c
a
t
i
o
n ava
il
a
b
let
ot
h
eson
s and d
augh
t
.
er
s

�-7
o
ff
a
rm
e
r
s andt
h
ewo
rkingc
las
s
es
, to di
r
ec
tt
h
ea
t
t
e
n
t
i
o
no
f such
s
t
i
t
ut
i
on
st
ot
h
ep
ro
b
l
e
m
so
f ea
r
n
in
ga L
rv
a
.
ng a
sw
e
l
la
s!
liv
ing
in
i
f
e(MO
r
r
i
ll A
c
t)
.
al

18
87 -t
h
ere
a
l
i
z
a
t
l
o
nw
ed
i
d
n
'
tknowenough
, soe~oha

i

on r
e
s
e
a
r
ch

a
c
t
i
v
i
t
i
e
s(
H
a
tch i
k
t)
.

18
98- a concernfo
rth
e qU
a
l
l
t
yo
ff
am
i
l
yli
f
e
, sot
h
edev
e
l
o
pm
en
t
o
f hom
ee
co
nom
ics depa
rtm
en
ts
.

19
0
0- a conce
r
nt
h
a
tt
r
adi
t
i
o
n
a
ls
c
h
o
o
l
i
ng w
asn
l
t pr
e
p
a
r
ingyoungs
t
e
r
s
f
o
rthek
i
n
d
so
fL
aves t
h
e
yw
ou
l
d lea
d
, so B
oy
s and G
ir
ls C
lub wo
r
-k,
now 4
-H
.
-t
h
ee
s
tab
li
shm
en
tby Col
l
eg
e
so
f Ag
r
i
cu
l
t
u
r
eo
fd
epar
tm
e
n
t
s
o
fr
u
r
a
l edu
c
a
tionan
do
f ru
r
a
l

o c i ol og ~

con
c
e
rn
ed"T
itht
h
ew
e
l
l
-

be
ing o
fr
u
r
a
lf
o
l
k
s
.

1914 -tomake ther
e
s
ou
r
c
e
so
ft
h
ec
ampu
sa
v
a
i
l
a
b
l
et
.oa
ll, Ex
t
.
enSm
i
th - L
ev
e
rA
c
t)
.
s
i
.
on S
e
rv
ices (
h
e
s
ed
ev
elopm
e
n
t
swe
r
eLnnov
a
t
.Lon
so
ft
h
eh
ighes
to
rd
er and
A
l
l t
g
rea
t
es
ts
o
c
i
a
land e
con
om
ic s
ign
ifican
ce
--a produ
c
to
ff
a
rml
e
a
d
e
r
sh
ip
,
ac
on
c
er
nf
o
r mo
r
et
h
a
nj
u
s
tf
a
rmp
r
o
duc
tionandm
a
nag
e
m
e
n
t, a con
c
ern
f
o
rth
ef
a
rm
e
rand h
isfam
i
lya
sw
eI
.
l
.
.•
•
a soc
i
a
lcon
s
ci
e
n
c
e
.
th
a
v
e fa
rma
ndru
ra
lp
eopl
ebeens
im
il
a
rlead
e
r
si
nm
ak
ing su
ch
Bu
o
p
po
r
t
u
n
i
t
i
e
s av
a
i
l
a
b
l
efo
r no
r
i
f
'
a
rmp
eopl
e
? No, g
en
e
ra
lly no
t
.
-v
t
.h
e
y
e
rs
is
t
e
n
t
lyr
e
s
i
s
t
edF
e
d
e
r
a
l ai
dt
oedu
ca
t
L
on
, e
x
c
e
p
tfo
ra
g
r
i
c
u
l
·
ha
ve p
lr
e
s
e
a
r
c
hand e
x
t
e
n
s
i
on
. vo
cat
i
on
a
la
g
r
i
c
u
l
t
u
r
e and hom
ee
conom
f
.
c
s;
tu
ra
t
h
e
yhav
eres
i
s
t
e
dmov
em
en
ts o
f"
t
.h
eL
r" un
iv
er
s
i
t
i
e
stob
ecom
emorecon
.
ce
rn
ed w
i
t
handin
tim
a
t
e
l
yinvo
l
v
e
dint
h
eissues o
fu
rban
i
z
ed .
Ame
ric
a
.

�"
,

·
8
W
h
e
r
e
asfa
rmleade
rs w
e
r
ei
nt
h
efo
r
e
f
r
on
to
fmov
em
en
t
s tor
e
l
a
t
eknow
le
d
g
e
,r
e
s
e
a
r
c
h
, and edu
c
a
ti
o
nt
ot
h
ep
r
o
b
lem
so
f Ame
ric
awh
enit'w
as
e
s
s
e
n
ti
a
llyr
u
ra
l
,a
ll bu
t afew h
av
e fa
i
l
ed t
opropo
und t
h
esam
eav
e
nu
e
s
f
o
rt
h
et
o
t
a
lso
ci
e
t
ya
si
t
b
a
su
rban
iz
ed
, andtoa deg
rees
e
e
mto h
a
v
e
becom
ei
n
cr
e
a
s
i
n
g
l
yeng
r
o
s
s
ed i
nt
h
eap
p
l
i
c
a
ti
o
n
so
ft
e
chn
o
l
o
gytoth
e
p
rob
l
em
so
f fa
rm
i
ng and agricu~tl

e

w
ith

le

eni ~

con
c
e
r
nf
o
rthe hum
a
n

and the hum
an
e
.

IV
A
s on
e su
rv
eystheAme
r
i
c
a
ns
c
en
eto
day
,t
h
e
r
ear
ece
r
ta
in i
s
s
u
e
s
wh
ich s
e
e
mto b
e cr
-estLng
, is
sueso
fm
a
jo
r si
g
n
i
fican
ce n
o
ton
ly t
ofa
rm
and ru
r
a
lpeopl
e
)but t
oa
l
lo
f so
c
iet
y
. Iw
ou
ld subm
i
tt
h
a
tt
h
ebe
s
t
i
n
t
e
r
e
s
t
so
f fa
rm andr
u
r
a
l
,and o
fa
ll Ame
r
i
c
a
,w
i
l
lb
es
e
r
v
e
di
f
fa
rm
p
e
o
p
l
ea
s
s
um
ep
o
s
i
t
i
o
n
so
fl
e
ade
r
s
h
i
p and i
n
f
l
u
en
ce i
nt
h
ese sph
er
e
s
.
L
e
tm
ec
ite a
sex
amp
les
:
A
.

Th
eq
ua
l
it
yo
fou
r en
v
ironm
en
t:
1
. Po
l
l
u
t
i
o
n-Am
e
r
i
ca
na
f
flu
en
c
eto
d
a
yc
o
n
t
am
in
a
t
es t
h
e
n
a
tion
'
s
w
a
t
e
r
, a
ir
,a
n
dlandf
a
s
te
r th
an na
t
u
r
e an
dm
an
rs
pr
e
s
e
n
te
f
f
o
r
t
scan c
lean
se t
h
e
m
. P
o
l
l
u
t
i
o
ni
sanind
irec
t
resu
lt o
f ou
rpu
r
s
u
i
to
fe
v
e
rh
igh
e
rs
t
a
n
d
a
rd
so
fli
v
i
ng.
.
•
o
ft
h
eev
e
ry
d
a
ya
ct
i
v
itie
swh
icha
r
epa
rt o
f 11
feina m
ode
rn
,
t
e
chn
i
c
a
l
l
y adv
a
nc
ed n
ati
o
u
.
r
i
c
u
l
t
u
r
e isb
o
t
ha gui
l
typ
a
r
t
y
--a
nd a p
l
a
i
n
t
i
f
f.
Ag
2.
	S
p
a
c
e
·
·7
0% o
fth
ep
eoplelive on 1%o
ft
.h
eland
.

Th
e
r
eis

ath
e
o
r
y
.. p
ropound
edby an
th
ro
po
l
o
g
i
s
tEdw
a
rd T
.H
a
ll,th
a
t
propo
s
e
sa "hum
an sp
a
c
ebu
bb.L
e
v
-c-a s
ac
r
-edb
i
to
f sp
a
c
e
,a
b
i
to
f mob
il
et
.
e
r
i
-L
t
o
r
i
a
lit
y,
[h
i
chonl
yafew
'o
th
er o
r
g
a
n
i
sm
s

�.

·

-9
a
r
ea
l
low
edtop
e
n
e
t
r
a
t
e
) and t
h
e
nf
o
ro
n
l
y sho
rt p
er
i
o
d
so
f
t
im
e
. I
fth
is hum
a
nspacebu
bb
l
ei
sr
e
pe
a
t
e
d
l
y sub
jec
ted t
o
b
a
tte
ring byo
u
ts
l
d
efo
r
ces sucha
sover
c
r
o
wd
ed hou
s
ing o
r
fr
e
ew
ay
s
)t
h
eo
ccupan
t m
ayf
i
n
dh
im
s
e
l
fd
eve
lopi
n
gag
r
ess
i
v
e
r
e
l
a
t
i
ons
h
i
p
sw
i
t
ht
h
o
se arou
nd h
im.
"A
sa W
a
s
h
ingt
o
n Pos
t
ed
i
t
o
r
i
a
lobse
rv
ed:
"We h
aveb
eenm
adl
ybui
l
d
i
n
gc
itiesinr
e
c
en
t
,de
c
ad
es w
ith
v
i
r
tua
l
l
ynothough
to
fm
an
'sv
i
t
a
lne
edf
o
rl
i
v
ings
p
a
c
e.
.
.
noless a
c
u
t
et
h
ant
h
en
eed f
o
rfood
, sh
e
lt
e
r, an
dt
r
a
n
s
p
o
r
t
.
a
tt
.
on
,"

I
rn
p.Lf
.ca
t
.L
on
sf
o
ru
rb
anp
ro
b
lem
s
, revi
t
al
i
z
a
tiono
ft
h
e
cou
n
t
r
ys
i
d
e
'
?
P
e
rhaps t
h
e mo
s
tc
ri
t
ic
a
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ha s de c l i ne d unt i l it i s only a smal l f r a ction of our tot al
rural po pulat ion .

Most of the r ural poor do not live on farms .. .

More over , contrary t o a co mmon misc onc eption, whi t es outnumber
nonwhites among t he r ural p oor by a wide margin.
"Hunge r, eve n among c hi l dr e n, do e s ex i st among the rur al
poor - - - rJJalim t r i t i on i s even mor e wide spread .
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rural p oor .

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poor than a mong t he l e a st privil e ged group in urb a n ar eas .
Chr on ic di sea s es al s o are common among b oth yo ung and old.

And

medica l and dent a l care i s c ons plcuously ab s ent .
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4%.

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"The r ur al po or have gone , a nd now go , t o poor s chool s .

One

Amer ica .

The r ate of une mpl oyment nat ionally i s abou t

r ate i n r ural area s ave rage s abou t 18%.

r e sult i s that more t han 3 mi llion rural a dul ts a r e clas sified
as i l liter a t e s.
"i'i1D s t of the r ur a l poor live in atrociou s house s .

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eve r y 13 hou s es in r ur a l Ame ri c a is of f i c i ally cl a s s i f i ed as
unf it t o l i ve in .
"Many of the rur al poor l ive in chr oni ca lly depre ss ed p overty s tr i cke n r ur a l communiti e s .
p over t y area .

Most of t he r ural South is one va st

Ind i an r eservations conta i n heavy c onc ent r a-

tion s of pove r t y .

But ther e also a re impover ished r ur al c om-

munitie s in the upper Great Lake s regi on, i n New Engl a nd , i n
Appala c hia , i n the Southvres t , and in other sections.

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�-13-

v
You - by virtue of your inclination to accept responsibility as
evidenced by
.. your being here
- fact of your advanced education
- benefit of the experiences on which you now embark
- will be leaders!
As	 such, you have a responsibility to see:
1.	

that farm and rural interests, values and viewpoints are represented as decisions vitally important to agriculture and to all
of society continue to be made, and

2.	

that the voice which speaks for farm and rural is enlightened,
responsible and in tune with the realities of today and tomorrow,
not the nostalgic reminiscences of the past.

As I reflect on agriculture and rural people and problems in relation
to the world population and problems, I recall the words of the 11th
century writer, John Donne:
"No man is an island, entire of itself; every man is a
piece of the continent, a part of the main; if a clod
be washed away by the sea, Europe is the less, as
well as if a promontory were, as well as if a manor
of thy friends or of thine own were ; any man's
death diminishes me, because I am involved in mankind:
and therefore never send to know for whom the bell
tolls, it tolls for thee."

�··14Hetre reminded that farmers are now a political and economic
minority--but the course of history has been altered by the efforts of
minorities·--dedicated, energetic:, not neces sarily always well-intentioned,
but artjeulate and effective.
In the human i ssue s cr e s t i ng today, f arm and rural people can be
swept along i n the onrush, to ssed about and buffeted, perhaps left to
l anguish i n the backwash.

Or we can be in the ma:i.nstream, in concert

with total s oc i e t y , not alone yielding to but also shaping the pattern
of things to come - - cont r i but i ng i n the fullest sense, not solely or p rimarily in benefiting mankind through appl i cation of technology to food
product ion, v ital though this be i n human terms and in econonuc growth,
which is made possibl e by transfer of human r e source s from farming to
other enterprises.
The tide of man today is fronted by such issues as human rights and
relationshi p s; a concer n for the manner of l ivi ng, r eplacing the s t a ndard
of living as a goal ; the quality of our envi r onme nt ; the equation of
population and food .
Socie t y will b e de signing and impl eme nt i ng answers to problems s uch
a s these.

I n this p roce s s , you, as ag r icultur al leaders can be ar chitect s

(de s i gning the new plans); builders (putting i nt o action the pl ans of
others); or spect a t or s (a part of or ap art from the a ction).
Sometimes the role of le ader ship is lonely, frustrating, and overwhelming .

I remind myself
"I am only one, but I am one
I can' t do everything, but I can do s omething.
Wha t I ca n do, I oug ht to do
And what I ought to do, I will do."

Best wi shes i n t his year- - a nd in the future--as you do what you
can and ought t o do !

�</text>
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                <text>Speech given November 3, 1970 for the W. K. Kellogg Foundation to Project L.E.A.D. Group of the College of Agriculture and Natural Resources at Michigan State University.</text>
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                <text>Grand Valley State University Special Collections &amp; University Archives</text>
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                <text> Dorothy A. Johnson Center for Philanthropy and Nonprofit Leadership</text>
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          </element>
          <element elementId="49">
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                <text>Philanthropy and society</text>
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                    <text>A FOUNDATION EXECUTIVE VIEWS THE FUTURE AND CONTINUING EDUCATION
Remarks by Dr. Russell G. Mawby
President, W. K. Kellogg Foundation
13th Seminar for College and University Leaders in Continuing Education
Michigan State University
November 3, 1971
I
~'hank

you for the privilege of participating in this 13th annual Seminar

for College and University Leaders in Continuing Education.

When I was a

member of the faculty here I had the pleasure of participating in earlier
sessions and found them to be professionally stimulating, as I am sure is
the case for each of you.
The theme for this year's seminar, New Life Styles for Continuing Education,
is certainly timely and up to date.
Relevance.

I note that last year the theme was Social

I know of no professional group more inclined than educators to

coin new phrases, which rapidly rise in popularity and then fade into oblivion.
I

am confident that if we traced the seminar themes back through thirteen years,

we would have a colorful documentation of the parade of educational jargon.
II
Some of you would realize that your Program Committee, in inviting me to be
with you today, has selected a speaker deeply committed to the concept of continuing education, in its broadest dimensions.
First, the W. K. Kellogg Foundation, more than any other private foundation,
is identified with continuing education.

Very often this identity is with

residential centers for continuing education, such as this Kellogg Center in
which we now meet and nine others which our Foundation has assisted at institutions in this country and in England.

In each instance, the interest of both

the universities and the Foundation was with program, and only then with bricks

�2

and mortar.

Each of our institutional grants for residential centers

represented significant new dimensions in programming models for universitybased residential continuing education.

We are proud of these centers and

their accomplishments, for their success is at least partially responsible
for stimulating the development of more than 130 such centers at colleges and
universities throughout the country.
But the residential center phase of the Foundation's involvement in continuing education came in 1951.

Actually, the continuing education interests

of the Foundation go back to our earliest days, more than four decades ago.
The first major activity of the Foundation was the Michigan Community Health
Program, involving seven counties in southcentral Michigan in programs to
improve health services and rural education.

A major part of this activity

involved continuing education and inservice training of professionals in
education, medicine, nursing, dentistry, public health; teachers and school
administrators; trustees and school board members; and laymen involved in
advisory councils and working committees.
The preoccupation of the Foundation with the application of knowledge to
the problems of people and communities ensures that continuing education be an
essential part of many of our activities.

The largest single grant of our

Foundation in the hospital field has been for continuing education activities
under the leadership of the American Hospital Association.

Other innovative

efforts based on the validity of lifelong learning include such diverse examples as the Farmers Study Programs of this University, Pennsylvania State
University, a group of California institutions, and Montana State University;
and the Continuum Center for Women at Oakland University, another Foundationassisted effort to serve the continuing education needs of specific clientele.

�~

3

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�4
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n

�5
r e sidence, young in age , and i n degr ee- ori ent e d programs of study.

If uni ver-

s i t i e s are to ful fil l their educat io nal potent i a l in serving the ne eds and goals
of society, they must def ine th e t e a ching f unct i on more creatively.

Thi s l e ad s

us to the concept of co nt inu ing edu cat ion in its broadest conceptual cons t ru ct.
I realize th at there are many f or ce s whi ch must be confront ed.

These inc l ude

such realities a s the financ ial cons iderations of f unding high er educat ion ,
usually i nvolvi ng some formula r elat ed to fulltime equ i v alent enrollment ; the
constraints of self-created systems of accreditat ion a nd crede nt ial ing ; the
frequent discomf iture o f the fac ul t y i n deali ng with other t han capt ive , post adolescent s t ude nts ; and t he rel uctance of decis ion makers within t he i nstit ut ion
and beyond t o co ndone no n-tradit ional approaches to r ea ching educational
object ives .
But I al so sense a readine ss today i n academia to con side r, explore , test
new con cept s and app roaches .

This r e a di ne s s is evident in such developme nt s as

the Car ne gi e Commissi on' s r eport , "Les s Time, More Options"; the Newman Rep or t;
the Commission on Non-Tradi ti onal Studies ; and widespread interest in such
i de a s as the open univers ity, the external degree , a nd a university wi thout walls .
And so the time s e ems right - -for a v ari ety of r e a s ons--for you as leaders in
adult un i ver s i t y/ co llege-based cont i nu i ng educat ion to p rov i de essential l ea d ership for i nn ovat ions in th e t e a ch i ng progrmns of your ins tit ut i ons.

As a

symp at he t i c but somewhat cr it ical observer , it would appear t hat too often thos e
wi t h respo ns ibi l i t ies in adult edu cat i on , co nt i nui ng educ a t ion , univers ity
extension , or cal l it what yo u wi l l , h ave dr ifted in t h e academic milieu , slight l y
apart f rom the mai n stream- -generally lit t l e influenced by and little infl ue nc i ng
the current of the institution 's course - -pr one to shi ft r espons i b i l i t y to s ome
mystic and all eg ed l y disinterest ed thi rd party :
or " I f t hey just gave us the money ... "

" If only th ey und er s t oo d ... "

�6
Bu
tt
h
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a
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ay e
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r
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rp
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o
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lp
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o
rt
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to
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t
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sp
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c
e andt
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e
g
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i
ni
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e
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tum
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IV
L
e
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es
h
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r
ew
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h you nowwh
a
tt
om
ea
sa f
o
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n
d
a
t
i
o
ne
x
e
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i
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r
e
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o
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a
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r
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t
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e
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im
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t
a
t
i
o
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,
p
i
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e
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f
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s
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e a som
ewh
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tu
n
i
q
u
eo
p
p
o
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n
i
t
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e
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n
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r
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f
s
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g
n
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f
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c
a
n
td
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e
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en
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d
u
c
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t
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e
tb
e
i
n
g som
ewh
a
ta
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r
tf
rom
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o
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h
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r
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p
e
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t
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ew
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l
lb
eh
e
l
p
f
u
lt
oyou i
ny
o
u
rd
e
l
i
b
e
r
a
t
i
o
n
sh
e
r
e
.
Am
o
n
gt
h
ec
h
a
l
l
e
n
g
e
swou
ld s
e
emt
ob
et
h
ef
o
l
l
ow
i
n
g
:
(1
)
	C
r
e
a
t
i
v
i
t
yi
ni
n
s
t
i
t
u
t
i
o
n
a
l
i
z
i
n
gt
h
ec
o
n
c
e
p
to
fc
o
n
t
i
n
u
i
n
ge
d
u
c
a
t
i
o
n
.
No i
n
s
t
i
t
u
t
i
o
no
fh
i
g
h
e
re
d
u
c
a
t
i
o
nh
a
sr
e
a
l
l
ya
c
c
e
p
t
e
dt
h
ef
u
l
lim
p
l
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c
a
t
i
o
n
so
ft
h
ec
o
n
c
e
p
to
fl
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f
e
l
o
n
gl
e
a
r
n
i
n
gand don
e som
e
th
inga
b
o
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ti
t
don
e som
e
th
inga
b
o
u
ti
ti
nt
e
rm
so
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r
g
a
n
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a
t
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o
n
a
lc
h
a
r
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ft
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t
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t
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o
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h
ep
a
t
t
e
r
n
so
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n
a
n
c
i
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g
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h
er
ew
a
rdsy
s
t
emf
o
rf
a
c
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l
t
y
,
f
u
n
c
t
i
o
n
a
la
c
t
i
v
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t
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e
sand r
e
l
a
t
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o
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n
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t
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t
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z
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t
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eyond
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ti
st
r
u
et
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tw
eh
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e ex
amp
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f
f
o
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sd
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r
e
c
t
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n
,
b
u
tt
h
e
ya
r
ef
r
a
gm
e
n
t
a
r
yand i
n
c
om
p
l
e
t
e
. We do i
n
d
e
e
dn
e
ed comp
r
eh
en
s
iv
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mod
e
l
s o
fwh
a
tm
igh
t b
ed
e
s
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r
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b
e
da
sa c
o
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t
i
n
u
i
n
ge
d
u
c
a
t
i
o
nu
n
i
v
e
r
s
i
t
y
.
To q
u
o
t
eP
r
e
s
i
d
e
n
t Wh
a
r
ton o
ft
h
i
si
n
s
t
i
t
u
t
i
o
n
: "L
i
f
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l
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ge
d
u
c
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t
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o
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i
sa f
a
c
e
to
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u
c
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t
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le
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e
r
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r
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ch h
a
sb
e
en d
i
s
c
u
s
s
e
df
o
r
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e
a
r
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t no s
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l
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n
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t
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t
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t
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se
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e
rm
ad
e t
h
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n
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t Und
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r
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h
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�7
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romo
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rF
o
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t
i
o
n
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i
ch
ig
an S
t
a
t
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n
i
v
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r
s
i
t
yi
snowu
n
d
e
r
t
a
k
i
n
gt
h
i
s
t
a
s
k
. Is
u
s
p
e
c
tD
r
. Wh
a
r
ton m
ay a
l
l
u
d
et
ot
h
i
sp
l
a
ni
nh
i
sr
em
a
rk
s
t
h
i
se
v
e
n
i
n
g
.
We
	 n
e
ed mo
r
e su
cham
b
i
t
i
o
u
s and comp
r
eh
en
s
iv
ei
n
s
t
i
t
u
t
i
o
n
a
le
f
f
o
r
t
s
.
(2
)
	C
r
e
a
t
i
v
i
t
yi
np
r
o
b
l
em
o
r
i
e
n
t
e
dp
r
o
g
r
am
s
,i
na
d
d
i
t
i
o
nt
ot
h
emo
r
e
t
r
a
d
i
t
i
o
n
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ld
i
s
c
i
p
l
i
n
e
o
r
i
e
n
t
e
da
p
p
r
o
a
c
h
.
Mo
s
t p
rob
l
em
s wh
i
ch c
o
n
c
e
r
nou
rs
o
c
i
e
t
ya
r
ecomp
l
ex
,i
n
t
e
r
r
e
l
a
t
e
d
,
m
u
l
t
i
d
i
s
c
i
p
l
i
n
a
r
y
, d
i
f
f
u
s
e
; on t
h
ec
o
n
t
r
a
r
y
,t
h
es
o
l
u
t
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n
sw
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n
t
r
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e
a
r
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s
u
a
l
l
yh
i
g
h
l
ys
p
e
c
i
f
i
c
,p
r
o
s
c
r
i
b
e
d
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im
p
l
i
s
t
i
c
. T
h
i
sd
i
cho
tomy
b
e
tw
e
en t
h
en
a
t
u
r
eo
fp
rob
l
em
s and s
o
l
u
t
i
o
n
si
sa m
a
j
o
r s
o
u
r
c
eo
f
f
r
u
s
t
r
a
t
i
o
nand f
a
i
l
u
r
e
. A
se
x
am
p
l
e
s
,c
o
n
s
i
d
e
rou
rc
o
n
c
e
r
n
sw
i
t
hh
e
a
l
t
h
c
a
r
ed
e
l
i
v
e
r
y
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i
t
ht
h
ev
i
a
b
i
l
i
t
yo
fo
u
rl
o
c
a
lp
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i
t
i
c
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li
n
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t
i
t
u
t
i
o
n
s
,
w
i
t
ht
h
ee
f
f
i
c
a
c
yo
fe
l
em
e
n
t
a
r
y
s
e
c
o
n
d
a
r
ye
d
u
c
a
t
i
o
n
. C
o
n
t
i
n
u
i
n
ge
d
u
c
a
t
i
o
nr
e
s
o
u
r
c
e
sf
romt
h
r
o
u
g
h
o
u
tt
h
eu
n
i
v
e
r
s
i
t
ymu
s
t b
em
o
b
i
l
i
z
e
dt
o
d
e
a
li
na comp
r
eh
en
s
iv
e anda
d
e
q
u
a
t
ew
ay w
i
t
h su
chi
s
s
u
e
s
.
(3
)
	C
r
e
a
t
i
v
i
t
yi
nwo
rk w
i
t
ht
h
ei
n
f
o
rm
a
ln
e
two
rk o
fc
o
n
t
i
n
u
i
n
ge
d
u
c
a
t
i
o
n
o
r
g
a
n
i
z
a
t
i
o
n
s
. H
e
r
eI m
e
anv
o
l
u
n
t
a
r
ya
g
e
n
c
i
e
s
,s
e
r
v
i
c
eo
r
g
a
n
i
z
a
t
i
o
n
s
,
commun
i
ty i
n
s
t
i
t
u
t
i
o
n
ssu
cha
sl
i
b
r
a
r
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s
,mu
s
eum
s
, a
r
tc
e
n
t
e
r
s
,c
h
u
r
c
h
e
s
.
Wh
i
l
e i
t
'
s
t
r
u
et
h
a
tc
o
n
t
i
n
u
i
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d
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c
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t
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o
na
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t
i
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t
i
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fu
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i
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r
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s
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om
a
r
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l
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o
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h su
che
n
t
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st
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s
e
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n
t
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r
r
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l
a
t
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s
h
i
p
sa
r
en
e
i
t
h
e
ra
ss
y
s
t
em
a
t
i
cn
o
ra
s comp
r
eh
en
s
iv
ea
st
h
e
y
s
h
o
u
l
db
e
.

(
4
)
	C
r
e
a
t
i
v
i
t
yi
nd
e
v
e
l
o
p
i
n
gl
i
n
k
a
g
e
sb
e
tw
e
en t
h
ef
o
rm
a
l(
t
r
a
d
i
t
i
o
n
a
l
u
n
d
e
r
g
r
a
d
u
a
t
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r
a
d
u
a
t
e
) and i
n
f
o
rm
a
lt
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a
c
h
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n
gp
rog
r
am
s
. U
s
u
a
l
l
y
t
h
e
s
et
e
a
c
h
i
n
ga
c
t
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sa
tt
h
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n
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r
s
i
t
ye
x
i
s
ts
i
d
eby s
i
d
ew
i
t
h
v
i
r
t
u
a
l
l
yno i
n
t
e
r
a
c
t
i
o
n
. Ag
a
in
, t
h
e
r
ea
r
ee
n
c
o
u
r
a
g
i
n
ge
x
c
e
p
t
i
o
n
s
.
A
l
b
i
o
nC
o
l
l
e
g
eh
a
sl
a
u
n
c
h
e
dan i
n
n
o
v
a
t
i
v
e"Exp
e
r
im
en
t
si
nR
e
l
ev
an
c
e
"
p
rog
r
am i
n
v
o
l
v
i
n
gu
n
d
e
r
g
r
a
d
u
a
t
es
t
u
d
e
n
t
s
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o
n
t
i
n
u
i
n
ge
d
u
c
a
t
i
o
n

�•
8
p
a
r
ti
c
i
p
a
nt
sf
r
omthe communi
t
y, andfac
u
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                    <text>, I· -

Remarks prepared by Russell G. Mawby, President, W. K. Kellogg
Foundation, for the Opening Session of the XORDFOOD 70 Seminar,
University of Helsinki, November 30, 1970.
Mr. Chairman, Rector Kivinen, Distinguished Guests, Ladies and Gentlemen:

It is a privilege for the W. K. Kellogg Foundation to participate
in tnis opening session of the NORDFOOD 70 Seminar.

In addition to being

the opening of this international professional meeting concerned with
food science and technology, this occasion mar ks a significant juncture
for the University, the Institute, and the Foundation.

I express our

congratulations to the Government of Finland, the University of Helsinki,
the Faculty of Agriculture and Forestry, the Institute of Food Chemistry
and Technology, and the food industry of Finland whose dreams, ambitions,
and efforts are represented in this event.
My only regret on this occasion is that I am not with you personally.

At t he time Rector Kivinen, Professor Roine, and Dr. Koivistoinen discussed
plans for this seminar when we were together here last April, it was my
intention to be with you today.
made t hat impossible.

Subsequent developments, however, have

LU3t Mu.y, the Pre tJident of our Foundation r eoigned

for health reasons and I was elected to that position.

On September 1,

Dr. Emory Morris retired as our chief executive officer after 37 years
with the Foundation and I assumed his administrative responsibilities.
Since the Annual Meetin5 of our Foundation and its Board of Trustees is
in early December, it is impossible for me to be away at this time.
In this circumstance, nothing could be more appropriate than for the
Foundation to be represented on this occasion by Professor Robert S.
Harr i s .

Dr. Harris has been a valued friend and a colleague of the

�-2-

Foundation for more than 30 years.

With his international reputation

i n this fielQ and his intimate involvement with the Institute of Food
Chemistry and Technology as a consultant during the developmental years,
Dr. Harr i s is an ideal spokesman in this instance and I am grateful to
him for assuming this responsibility.
Our Foundation's relationships in Finland go back nearly a decade.

I:

I

The Foundation Fellowship Program in Finland was initiated in 1963 and
s ince then, 36 outstanding young professionals in fields of specialization
related to agriculture and forestry have stUdied in the United States.

"

Without exception, the individuals selected by the National Research
Council of Agriculture and Forestry for this opportunity have been
exceptionally well qualified.

Universities have been anxious to accept

them for graduate study and have been complimentary of their performance.
It is our observation that these Fellows have benefited from this experience
a~id

are fulfilling professional positions in'various institutions and

organizations here.
When I joined the Foundation staff in 1965, Dr. Glenwood L. Creech
discussed with me a proposal which had been submitted by the National
Research Council on behalf of the University and the Faculty of Agriculture
and Forestry.

This proposal was signed by four men then unknown to me

but whom I now regard as professional colleagues and valued personal
friends:

Professors Vartiovaara, Roine, Antila, and Niinivaara.

This

was a thoughtfully prepared plan for development of a program of instruction
and research in food uc Lcnc o and technol.ogy.

'l'his request for f'Lnunc Le.L

assistance by the Foundation in this important undertaking was approved
by our Board of Trustees and one of my first official acts with the

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                    <text>"A PRIVILEGED CLASS"
Remarks by Russell G. Mawby, President
W.	 K. Kellogg Foundation
at the
Seventh Annual Convocation of the
College of Osteopathic Medicine
Michigan State University
East Lansing
November 4, 1977
I

I t i s a pl e a s ur e indeed to be with you for this Annual
Convocation of the College of Osteopathic Medicine.

For nearly

five decades, the W. K. Kellogg Foundation has been associated
with Michigan State University in various ways.

The total support

provided approximates $14 million , ranging broadly over the fields
of health , education, and agriculture .

In earlier days, I was a

student and then a faculty member of this university.

Now in my

role as chief executive officer of the Foundation, I have the
privilege of continuing contact with the University.

We at the

Kellogg Foundation regard the officers and faculty of this university as both professional colleagues and in many instances as
personal friends, and we appreciate very much the privilege of
these continuing relationships.

Thank you now for the further

pleasure of being with you today.
Dean Magen's invitation to be a part of this convocation program
has special meaning to me for three reasons .

First, it is always

�2
good to return to one's Alma Mater.

For more than forty years

this university has been a very significant part, directly and
indirectly, of my professional and personal life.
Second, I am delighted to be here for the presentation of
the Walter S. Patenge Medals of Public Service.

I first came to

know Mr. Patenge in the late 1940's when his son and I were here
together as undergraduate students.

Mr. Patenge is a great friend

of education and young people, a proponent of improved health care,
a staunch supporter of this university.

He has played a special

role in the creation and growth of this College of Osteopathic
Medicine, exemplified in part by his chairmanship of the Michigan
Osteopathic Medicine Advisory Board which serves the College.

It

is a thrill to be with those who will be recipients of the awards
named in his honor.
And finally, on a personal level, osteopathic physicians have
been important to the Mawby family for many years.

In that

t r a d i t i on , the Mawby family physician today is a doctor of
osteop athic me d icin e, Dr . Ri cha r d Kik o f Ri c h l a nd .

I sha l l

n o t e labo r a t e on his professional competence, his personal style
and good judgment in practice, the human qualities which make him
a valued friend and exceptional physician.

If more practitioners

were of his kind, there would be less basis for the many recent
descriptions of the critical state of the health professions
which appear in print and the electronic media.

�3
II
I was invited here today to address the entering class of 1977.
It is apparent that the Kiva is cluttered with lots of other folks,
but my brief remarks are directed especially to you who constitute
this incoming class.

I wish it were possible to become acquainted

with each of you personally for I have studied carefully the
brief information about each of you in the Student Directory, and
I am impressed that you are indeed a remarkable group.

First, it

is a relief to see that you are a better looking group than that
directory would lead one to believe.

More importantly, the

richness and variety in your backgrounds augurs well for your
sojourn here.

You will learn from--as well as with--one another.

While many of you have concentrated in your undergraduate studies
in biology, biochemistry, medical technology, microbiology, and
other expected disciplines, it is refreshing to find that others
of you come from such fields as religion, art, and sociology .
Those responsible for the difficult decisions inherent in the
admissions process are to be commended for their wisdom in selectin g 110 well-qualified women and men with such diverse and superb
credentials.

If the College were simply to lock you up in Fee

Hall, you could do a remarkable job of teaching one another.
I am sure, however, that the infusion of the faculty in the
educational process will enhance, not inhibit, both the process
and product of your learning.

�4
The theme for my brief comments today is reflected in the
title, "A Privileged Class."

Two hundred years ago we fought

a war over, at least in part, the question of special privilege.
While we are committed to the notion that all are created equal
and must be assured of equality of opportunity, in the course of
life special benefit, advantage, or favor does accrue to certain
of us.
You, as members of the entering class of 1977, must certainly
be regarded as a privileged group--privileged in several ways:
First, you are students at Michigan State University,
one of the few truly great universities in the world .

You

will always be proud of the distinction of this institution,
your Alma Mater.
Second, you are students in the College of Osteopathic
Medicine of this great university.

This College is the first

university-affiliated and state-supported school of its kind.
In the brief time since it was established in 1969, the College
has earned a national and international reputation and its
faculty and programs are increasingly influential in medical
education .
Third, as a member of this class, you are the product
of a rigorous process of screening and selection.

Each of you

here has been chosen instead of many others who had the same
aspiration .

Their academic qualifications were superb,

•

�5
perhaps equal to yours, and they worked hard for the opportunity-privilege, if you please--of being students in osteopathic
medicine.

But in the difficult and agonizing process of ad-

mission, they were denied what you were granted.
Fourth, your professional education will be heavily
subsidized by the people of Michigan and the United States.
While you will pay a high price, in terms of time, energy, and
dollars, nonetheless, the education which you receive will require support far beyond the fees you pay.

These funds will

come from public sources, through tax monies, and from private
benefactors, including alumni and other individuals, corporations, and private foundations.

In a sense, all of us who are

the beneficiaries of higher education should impose upon ourselves a status of lifelong indenture to repay that which has
been bestowed and to ensure s i mi l a r benefits and opportunities
for those who will follow.
And finally, you are entering a profession which enjoys
a position of high prestige and has certain characteristics
of a monopoly.

Matters of standards, accreditation, licensure,

certification, monitoring of quality, and fees are as yet largely
in the hands of individual practitioners and professional
societies.

Such preferred status, if it is to continue, re-

quires the highest integrity and accountability.
And so, your class is a privileged class in many important ways.
And, as in all other aspects of life, with privilege goes obligation,
a professional commitment to be responsible and responsive.

�6

III
I have a confession to make at this point.

This is the first

time I have ever been invited to speak to an entering class.
Usually I'm not invited around until graduation, when everything
in that part of the anatomy between lithe cap and the gown" may
well be "set in concrete"- - stuffed wi th facts, molded by biases,
and cobwebbed with tradition.

Meeting with you, as you begin your

professional studies is a more demanding and provocative assignment
than would be true if I met with you as you ended them.

When I

received Dean Magen's invitation, I was so flattered that I
spontaneously accepted.

As a has-been college professor I can

always give a speech--when the bell rings, I run for 50 minutes
and then stop.

But , quite frankly,

I have agonized much over what

ideas I mi ght usefully share with you--ideas appropriate to this
time and occasion.

I will begin with a brief comment about the

profession of which you will become a part and then will share with
you three sets of thoughts that I hope will be useful .
First, as to your profession:

You are embarking upon studies

which will lead you to a career in one of the highest callings
available to man--a caring profession, that of physician, healer.
A romantic, out-moded notion in a pragmatic age?

I hope not.

For to some extent, there is a correlation between the extent to
wh i c h the me d i c a l p r o f e s s i on has l os t it s i de a l i s m a n d i t s c ar i n g
q u a l it y an d the pub l i c disencha ntmen t with the pro f e s sion and the
health care system.

There seems to be a sort of anatomical

�7
imbalance, with concentration on the "head"--medical technology,
specialization, sophisticated procedures.

Simultaneously, to most

patients. there appears to be a lessening of the "heart" in medicine-its compassion , the humane commitment, the caring .

All of this

leads to articles like that in the U.S. News and World Report in
mid-October entitled "America's Doctors: A Profession in Trouble."
To quote from that article briefly,
"The American medical profession is in trouble.

Never

has medical science been as powerful to deal with disease.
Yet never has the profession faced so many questions about its
integrity, its competence, or its role in society.
" Americans are living longer today than ever before.
Infant mortality rates have been cut by nearly half, and the
country's number one killer, heart disease, is on the decline.
"Even so, the growing capacity to heal the sick is matched
by what many doctors see as their incapacity to manage a
profession in danger of being overwhelmed by its advances in
technology and overtaken by new forces.

More and more, doctors

realize that the next few years are critical to the future of
medicine in the U.S.--and to the profession itself.

Caught in

the time of transition, many are taking steps to stiffen
discipline within the profession and confront the developing
controversies over health care ... As the U.S. moves toward more
government intervention in medicine. doctors will have to make

�8
fundamental decisions on how to adjust to this trend without
Yielding to bureaucratic excesses that could drown the profession and the public in red tape and party-line medical
p r o c e du r e .

Ye t , t o ga i n p u b l i c s u ppor t in t h a t ta s k, do c t o r s

wi l l have t o p u t their own house in or de r--an d ke e p i t tha t way .
Wi thin a n ew fr a mewo r k o f t h o se i mper a t i v es , t h e pro f e s s i on
will be better able to cope with tomorrow's choices--between
more of technology's hardware or resorting more to the human
touch for instance and between the goals of living longer or
living better."
If these quoted comments are correct, you enter your field at a
time when it is in a state of some disarray, less well ordered and
controlled than in the recent past .

You--individually and

collectively--will be a part of either the problems facing your
profession or of their solution.
The W. K. Kellogg Foundation, more than any other private
foundation in this country, has been broadly involved in the health
fields, supporting programs both in education and service for nearly
five decades.

Our Foundation's staff has identified five principal

foci as constituting the major axes along which the Foundation
currently seeks to contribute in the health care arena.

These five

areas of emphasis are:
1.	

Access to care.
This area includes considerations of geographic, social,
and economic barriers to care, as well as the general
organization of the health care delivery system in order

�9
to facilitate easier access to services needed c

In the

latter respect, primary care and family medicine receive
particular emphasis .
Problems of access are the most troublesome, frustrating,
and infuriating difficulties encountered by most patients.
That fact is not solely a matter of race or income or
geography.

I dare say that access to adequate care would

be the first health problem of a family moving to East
Lansing or Lansing--it certainly is in Battle Creek.
2.	

Continuity-comprehensiveness.
This area places special emphasis on non-episodic. nonfragmented, coordinated, and, perhaps regionalized health
service delivery systems.
As with access, the search for continuity and comprehensiveness presents a befuddling experience for the person
being served.

Too often the patient is the only conveyor

of information or the only common element as he or she
moves from internist to surgeon to radiologist to oncologist
such as in a bout with cancer, with no primary care health
professional, physician or otherwise, to tie together the
many strands of coherent care.
3.	

Cost containment and cost effectiveness c
This general area is concerned with higher levels of productivity and efficiency in the delivery of health care,
as well as the ways by which costs can be kept as low as
possible .

Physicians, more than any other single health

�10
professional group, make the key decisions which
influence costs.
4.	

Quality assurance.
The focus in this area is on the establishment of standards
by which the quality of care can be maintained and, wherever
possible . improved.

Emphasis has been given particularly

to various kinds of medical audits and institutional
accreditation pro grams .
Again. your profession is the key to quality and by
the example it sets , should act as the inspiration for all
other health professionals in contributing maximally to
patient care.
5.	

Health promotion.
Emphasis in this general "h e a l t h area is g i v e n to health
educational programs directed toward patients and clients
of the health delivery system.

This issue, perhaps better

than any other, illustrates the commitment of the Kellogg
Foundation to knowledge utilization or the application
of knowledge to the problems of people.

Certainly here,

as in most areas of human endeavor, we know better than
we do.

1Je know, for example, that we could increase--

double or triple--personal or national expenditures for
health care with only marginal impact upon individual human
well-being .

We know that most--perhaps 85 or 90 percent--

of our health problems are related to life style--we eat

�11

too much and of the wrong things, we smoke too much, we
drink too much, we drive too fast and carelessly, we sit
too much and exercise too little.

Yet, for all the mar-

velous sophistication of our health technology and system,
we have no systematic way of educating individuals to
realistically assume responsibilities for their own
physical and mental well-being.

Our entire system (or non-

system)--including the educational institutions which
created and nurture it, the institutional and organizational
network which maintains it, and the reward system which
sustains it--is designed for the treatment of illness,
not the promotion of health.
And so, five major concerns from the patient's viewpoint:
Access to care, Continuity-comprehensiveness, Cost containment,
Quality assurance, and Health promotion.

As students and

practitioners, I hope you will be broadly concerned with health
promotion and health care, particularly sensitive to patient needs
in a wholistic context and sensitive also to the critical role
your profession must play in improving the system of which it is
a key component and in nurturing the professional contributions of
other health disciplines.

Outstanding medical science and technology

are essential, but not adequate for, superb health care leading to
human well-being.

In this respect, I would like to have you remember

two points:
First, as a medical student and practitioner, never again will
you have the experiences of a "typical patient."

As a physician,

�12
never will you be denied an appointment for yourself or a loved
one.

Never will you be told that "Tile aren't taking any more

patients.
room."

If your youngster is ill, take her to the emergency

As a physician, never will you be told you must wait six

or eight months for an appointment.

As a physician, never will

you sit for five or seven hours in a doctor's waiting room, week
after week, for y o u r

scheduled chemotheraphy.

care, you will forever be a privile ged class.

As regards health
I urge you to

remember this as you think of your own practice, your relationships with your patients, and your leadership in your profession.
Second, the challenges--and the potential--of your profession
are more demanding and exhilarating than they have ever been.
Though dramatic advances are being made in medical science and the
system is burgeoning, the needs of society require significant,
perhaps even more dramatic, and fundamental, further changes.
The leadership for such changes should come from you and others
in your profession--demonstrating professional responsibility in
being responsive to human needs--rather than being imposed from
outside and above by Congressional or bureaucratic mandate.
Changes will be made; the questions are only those of what and when
and how and under whose guidance.

IV
And now to three sets of thoughts that I find useful anchor
points in shaping my own life and which I hope may have some
meaning and relevance to you.

�13
The first relates to people and can be summarized in two
four-letter words:

love and care.

And in the sense I suggest

them, these are not nouns but are active verbs.
Each of us has etched in memory certain lines--of poetry, from
literature, passages from the Bible--which have special meaning
to us.

One such that frequently recurs to me are these of Edna

St. Vincent Millay The world stands out on either side
No wider than the heart is wide;
Above the world is stretched the sky,-No higher than the soul is high.
The heart can push the sea and land
Farther away on either hand;
The soul can split the sky in two,
And let the face of God shine thru .
But East and West will pinch the heart
That cannot keep them pushed apart;
And he whose soul is flat--the sky
Will cave in on him by and by.
The world stands out--no wider than the heart is wide.
No matter how we choose to classify man's concerns, or from
what vantage point we elect to view them, ultimately it becomes
clear that the quality of life for our generations--yours and mine-and those that follow will be determined basically by our progress
in improving human relationships

For whether we think in terms

�14
of the family, our home community, our state or nation, or the
world community, the prime determinant of what life will be like
in the years ahead will be a consequence of man's ability to live
in harmony, one with another.

And the most important decisions

confronting us will not be resolved by our burgeoning technology
alone, but instead will be value-based and value-laden.
I urge you to use these precious student years to come to know
your fellow students, members of the faculty, others in this
University.
community.

Seldom again will you live in so cosmopolitan a
Come to know, to understand, to care.

Second, love life and live it fully,

in the highest human sense.

Some of you may recall the movie Auntie Marne, or the stage play
Marne.

Marne was a delightful, zestful, vital human being.

two quotations:

I recall

First to her neppew as they were to embark on an

a ro und-e t.he.-wor Ld excursion, "I'll open doors for you, doors you
never even dreamed existed."

And then , "All of life is a banquet,

and most of the poor fools are starving to death ."
Approach these coming years of professional study with zest
and enthusiasm.

Stretch yourself intellectually and physically;

be tough on yourself .

Explore and experiment.

Too often profes-

sional education becomes a progressively narrowing process, closing
in and shutting out.
your profession.

Certainly you must master the disciplines of

But keep your profession in perspective; keep

in touch with reality and with mankind.

�15
Maintain your idealism, for ideals are the guidemarks for
pro gress.

Idealism can be sadly eroded by education and age.

Don't let the rigors of study tarnish your capacity for caring
and for human service.
And finally, that third thought--be involved.
democracy requires individual involvement.

Effective

A unique ingredient

of our American way of life is volunteerism, those things which
individuals do voluntarily, because they want to.

Margaret Mead

has observed :
"We live in a society that always has depended
on volunteers of different kinds--some who can
give money, others who give time, and a great
many who freely give their special skills,
full-time or part-time.

If you look closely,

you will see that a rmost anything that really
matters to us, anything that embodies our
deepest commitment to the way human life should
be lived and cared for, depends on some form--more
often many forms--of volunteerism."
This fact gives a distinctively humane quality to life in
America.

I'll suggest a topic for your next rap session:--

HThesis :

In a real sense, the mark of a person's life is

determined, above all, by the ways in which leisure time is spent."
I encourage you to be involved--voluntarily--providing leadership
in your profession and in your community .

�16

v
You are just now beginning a new chapter in your life-professional education for entrance into a distinguished and
honored profession.

You are beneficiaries of a commitment by

America to the importance of education and to the making of
educational opportunities generally and broadly available.

It

is clear that We are a learning society--education is the means by which
we both accomplish and accommodate to change.
Learning is for life, in all its facets For career or profession,
For citizenship responsibility in our democracy,
For family roles,
For leisure avocation,
For self-fulfillment in an increasingly complex world.
Learning is lifelong, from the cradle through the twilight
years.

It is this dimension of your education to which

institutions of higher education find it most difficult to
accommodate.

I urge you, as a part of your professional

college years, to develop a pattern of study and intellectual exploration which will become a part of your
lifestyle and ensure a life-long interaction between
work, learnin g , leisure, and family.

�17
This College is proud that you have sought and been selected
to be students here.

You, in turn, can be comfortable in the

knowledge that you have made a wise choice , and will always be
proud of your university. a distinctive and respected institution
of higher education.
Congratulations--and

Godspeed~

�</text>
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                    <text>/1 -

"WHERE NEXT IN 4-H ?"
Remarks by Dr. Russ ell G. Mawby ,
Vi ce Pre sident, W. K. Kellogg Foundati on,
a t the St a t ewi de Yout h Conf erence
University of Mi s s our i
November 6 , 1967
I.

It is good to be wi th Ext en s i on pe op l e a gain , and especially with t hose

concer ned with youth.

Whe n Frank Graham cal l e d a nd invited me t o

i n thi s program, i t seemed a n awf ul l y good idea to say yes.

pa r t ~c ipat e

Howe ver , a s

t he day a nd time drew ne a r, I was l e ss a nd l e ss certain that I could make a
us eful co nt r i but ion to yo ur program .

I am sur e y ou have this s ame experi ence ,

also ; but s o much of my li f e, bot h personally and profes s i onally, has been
e ntwi ned with Ext ensi on a nd 4-H that I could not r e sist the t empt ati on to
j oin you today.
In a dd it ion to wha t ever cont r i but ion I can make to your profess ional
deliberations , I confe s s that I have a lso a s el f i sh motive in b eing her e.

In

my role with the Founda ti on , we a re co nt i nual l y l ooking f or idea s a nd f or
innovative instit uti ons.

I n s e ek i ng a uni ver si t y rea l l y addr e s si ng i ts el f

t o the problems of youth in a comprehensive way, where better to come than
to your Univer s i ty whi ch is out front, p ioneering, setting the pac e in
Uni vers i ty Extension .

This was true when I was an Extension pro fe s s ional ,

a nd it i s true today .

I ha d then a nd have now grea t admiration for your

Univer s ity which would make such a c omprehens i ve commitment t o Ext e ns i on
a nd for the leaders hip of su ch indivi du als as Br ice Ratchford.

Cer tai nl y

the challenge whi ch ha s just been pre s ented t o you by your Vi c e Pr e s i dent and
by y our Dean must be enc oura ging, s timulating, gr a t i f y i ng .

What mor e co ul d

you ask in t erms of l i c e ns e a nd s upport?
When I was act i vely involved in 4-H sta t e l e ader ci rc les , I r ec all how
en vious many of us wer e of Frank a nd his staff who could wor k wit h you in

G ~

�experimental new efforts, while we could onl y discus s such ideas theoretically.

While the setting, the leadership and institutional support must be

ri ght, I recognize, of course, that t he a cti on is really in counties and
l oc al communi t i e s ; and that mean s you .

So I am deli ght ed t o be here, both

t o share a nd to ga i n fr om thi s opportunity t o think together .

II .

As I wa s meditating on how to launch into our co ns i de r a t io ns today, I

bec a me very co nsc i ous of my mode st c r ede nt i a l s for t h is occas ion.

If this

wer e a t rad it ional 4-H meeting , o f cour s e , we co ul d s tart by reciting the
4··H pledge , t hen join in s i ng ing two ver s e s of t he Plowi ng Song , and opt i mi s ti cally conclude that "we're on t he upwar d t ra i l ."
This, however, is not a traditi onal 4-H meet i ng .

My contribution,

therefore, will be that of an int erested ob s e r ve r , one who has opportunity
t o travel, to visit, to listen; and I will shar e with you some of the
r e sult ant thoughts which hopefully may b e use ful t o you.
As I survey the menu of t his co nf erenc e , i t i s a pp ar ent that I am t he
on ion soup between th e hor s d 'oeuvr e s (Ratc hfo rd) and the ma i n cour se
(d iscuss ion ) whi ch start s a s soon as I am dispo s ed of .

So that ther e will

be no mi sunderstanding, I will l et you in on my under s t anding of the
confe rence s i t ua t i on a s it was de s cribed t o me.
Fi rst , this is a n uns truct ur ed ses s ion .

I am often s usp ic ious that

group process people use thi s term to de sc r i be a situati on which is chaoti c
a nd disorganized.

Actually, of co ur s e , an unstruc tur ed meet i ng is the most

stimulating with opportunity f or g i ve and take, f or clarification, for
interaction.

My remarks will be in t hat vein.

�Second, you are professionals.
th e term "professi onal."

There have been many definiti ons of

From varied s our ce s I have drawn certai n

phrases which I find helpful in co ns i der i ng the profes si on al role:

(1) pro-

f e s si onal s dea l more wi th people tha n with t h ings; (2 ) professi on a l s a r e
mor e co ncer ned with the publ ic interest than with self-limited priva te
interests : (3) in profes sionali sm, something more than techniQue i s
empha s i zed;

(4 ) as a pro f e s s ional , the individual mus t be as expert a s

he c an b e in his field, but profes si onalism i s more t han specialization :
a nd fina l l y ( 5 ) ab ove a l l , prof e ssi onali sm implies co mmi t me nt .

Therefore, in my remarks I assume that a s professionals you are well
r ead, up t o date, knowl edgeable in the disciplines a nd field of study
relating to Extensi on yo ut h work.

There i s no need to review h ere the

de velopmental tasks o f yout h , f or example, a s described by Havighurst
and other s .

Rather, I will survey the s c e ne broadl y and synthesi ze s ome

ideas which I hope may be us eful to you in your pr ofe s s i onal resp ons i b il it ie s .

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5
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re pe
rpl
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ed pythe pr
o
b
l
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so
f rel
a
t
ing e
du
ca
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ft
h
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so
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om
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n No
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t
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v
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6
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e
a
s
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n
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l
y
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er
e
c
o
g
n
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z
eth
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ed t
od
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e
lop a p
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t
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e
a
rn
ing, and ac
ce
p
t
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ceb
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tn i
nph
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sophy aw
li
np
r
a
c
t
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c
et
h
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t
edu
c
a
t
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o
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end
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r
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r

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lo
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c
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r
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omp
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7
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l
emu
s
t b
ea
r
'
ro
r
-d
ed o
p
p
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r
t
u
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t
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r
t
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ci
p
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t
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nt
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e
m
ai
n
s
tre
amo
fl
i
f
e
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l
e
s
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en
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ya
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o
l
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t
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l
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ey i
s
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ay
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h
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ew
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e
p
l
o
r
et
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rl
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c
ko
f ev
i6
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en
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c
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en
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eo
fr
e
s
p
o
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b
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l
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l
t
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tth
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romt
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soc
ia
lt
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d
e
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lu
s
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i
r
s
t
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r
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.R
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en
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h
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nD
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lo
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e
ak
inga
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h
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~

Wo
r
ld Food andJ
ev
e
lopm
en
tWo
r
ld Con
f
e
r
en
c
ei
nTo
ron
to i
n

S
ep
t
emb
e
r1
9
6
7
:

�"In pre sent i ng to you my thoughts on the involvement of yo uth
i n d ev e l opment work, more particularly in r ura l development
whic h is our special concern, I should like to stress that we
must place a t uhe t'oundat i.o..s of any long-range pro gram a
dee;;er ui..rlel·sGanding of the moral, aesthetic and hurnan.l s t Lc :
ur ges of t .ne younger generation of today.

The changes in

soci a 1 climate brought about by affluence, teclmology and
:c.'u.c::"e a r weapons or, t he one hand and hunger , insecurity ana
despair on the other, are having t h e i r profound impact on
the youth

0 :;:'

t ile •.•id-twei.:..tietil century.

'I'lie f'e rm errt manLf'e s't s

it self in var i ous g e st.ur e s of' d.efiance and. rebellion.
HU

We can

longer i gnore t h e s e sympt.oms of v naz appear-s to be a tragic

-alier.ation of youth.

We lliUSt realize that yout.h are no

Longer content to conform and follow, and t ilat t.ney are eager
t o experiment and lead.

We must make sure, therefore, that

anything we wis h to do to :J.i..t er e s t youth in tnis p.coject is
in line wi th their t hinking and does not appear as laying
down the law for them."
Next , f'r om an OEO report entitled, "Ycuth ?articipation in Community
Action:

California" (19 67):

"TLe teena ger needs to earu money a nd Lear-n in the process the
responsibilities of a money-·paying job.
vated to stay in schoo l ,

He need.s to be moti-

He n e e ds to gain experience in

working productively with people--both individuals a nd groups,
to communicate effectively.

He needs to feel responsible for

self, neighborhood, community, state, nation, world improveme nt.

�H
en
e
ed
s to u
nd
e
rs
t
a
n
d howh
i
sc
ommu
n
i
t
yi
so
rg
ani
z
e
d and
howt
og
e
ta
ct
i
o
nfo
ri
t
sb
e
t
t
e
rm
e
n
t
. H
eneed
st
og
a
in
expe
ri
en
c
ei
ni
d
e
n
t
i
f
y
inga
n
din he
l
p
i
ngso
lve commun
f
,
t
y
p
r
ob
l
e
m
s
. H
en
e
ed
stofe
e
la s
en
s
eo
fa
c
co
mp
l
i
shm
en
ti
n
do
i
n
gs
om
e
th
i
n
go
fv
al
u
eand'o
e
i
.
ngr
e
c
o
gn
i
z
edf
o
ri
t
b
y
b
o
th h
is pee
rs andh
is e
l
d
er
s
.
"
I
fth
e
se n
e
ed
sa
r
e1:0(; m
et
,
a
sw
e~

e

ampLe e
v
i
d
e
n
c
er
io
t

onl
yin a
W
t
t
sandi:o
.
rle
;
;
1b
u
t ac
ro
s
st
.h
el
a
aQ
.
,w
ew
i
l
l
n
ave
u
nhe
a
lt
h
y
, di
s
t
u
r
b
e
o
.you
th an
ds
i
c
k
,f
r
i
g
h
t
e
r
.
e
a
.c
ommun
it
i
e
s
.
"
?
l
n
al
l
yD
r
.R
oy W
. Mel
.
n
L
:g
er o
fth
e M
enn
inge
r Fo
u
nd
a
tions
p
e
a
k
d
.n
g.
i
.n
Jan
sas C
i
t
yin A
u
g
u
s
t
,1
96
7
:
"T
h
er
ear
es
u
r
e
l
yw
a
y
s i
nwh
i
cI
la m
a
rria
geo
ft
h
e
s
es
oc
i
o
p

c

ou
rc

~ca

rr~

i tie

n
e
eds o
f ou
r ado
l
e
s
cen
t
sandt
h
ehum
a
nn
p
.
e
d
so
f
canb
em
ad
e
,w
i
t
hi
n
e
s
t
im
a
b
le p
rofi
tfo
r Dot
h
.

Pe
r
h
ap
sth
i
sp
ro
ce
ss ca
nb
e begu
nb
yth
e m
a
n
y vo
lu
n
t
a
r
yse
rv
ice
o
rg
aniz
a
tion
s devo
te
dto you
th
. Iw
o
u
ld ho
pe80, bu
t I am
aw
a
reth
a
tth
i
sc
anno
to
c
cu
rw
i
thou
tas
imu
l
t
an
eou
sl
o
o
k
ah
a
rd
l
o
oka
tthe a
r
t
if
i
c
i
al
i
t
ya
n
di
r
re
l
e
v
a
n
c
e
, thebu
sywo
rk an
d
t
r
i
v
i
a
l
i
t
yt
h
a
ta
ll toomanyo
fou
ryout
ho
rg
an
i
z
a
t
i
o
n
spu
t
fo
r
t
hu
nd
e
rth
e rub
r
i
co
f'
c
h
a
r
a
ct
e
rb
u
i
l
di
n
g
.
'T
obesu
re
,
s
o
m
e l
e
a
r
n
i
ng d
o
estak
ep
l
a
c
e
, ev
enf
romthefun
typ
eavoca
t
.Lona
.
l
,
pu
rsu
i
tsth
a
tm
o
s
t jn
i
d
d
le c
l
a
s
sor
i
e
n
t
e
d you
th o
rga
n
i
z
at
i
o
n
s
p
u
t be
f
o
r
eth
e
i
rc
on
s
t
i
t
u
e
n
t
s
. B
u
t t
o
oo
f
t
e
n
,t
h
i
sl
e
a
r
n
ingi
s
l
i
m
i
t
ed t
op
rom
o
t
in
g su
chs
e
l
f
i
s
hcon
c
e
r
n
sa
s on
e
's own adv
an
c
e
me
n
t
, indu
lg
en
c
eo
rg
r
a
t
i
f
i
c
a
t
i
o
n
.

�"Con
f
r
o
n
t
a
t
i
o
n i t~ t
:
i
ev
a
s
t
l
yg
rea
teJ."1
l
e
ed
so
ft
h
es
e
g
r
e
g
a
t
e
d
,
i
g
no
red
,d
e
p
ri
.v
e
dk
i
d
s isr
a
r
e
. Eng
ag
em
en
t
,o
fo
u
rm
id
.d
le
cl
a
s
syou
th i
na
ctua
.
l
.
Iywo
rk
i
l.gw
i
t
ht
.nesel
e
s
sf
'o
r
t
.un
a
'
t
e
k
i
d
s
t
:
i
.
e on
e
so
u
ry
o
u
t
ho
rgF
.n
i
z
a
,
e
ion
sp
r
a
c
t
i
c
a
l
l
yn
e
v
e
r
rf
.'
a
c
·
!
1
i
8 ev
enr
a
r
e
r
,f
o
ri
t
s
e
em
st
h
a
ti
t
i
st
!
l
ep
a
t
t
e
i
.
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f
a
l
lt
.oomanyyo
u
th g
r
-oup
st
oi
e
s
ci
nt
h
ecom
fo
r
t
aoL
e com
p
l
a
c
e
n
c
eo
fp
r
o
moti
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00
c
l so
.
l
id
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l
l
id
c
i
l
ec
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a
s
sVE
l
,
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f
a
c
u
Levemer
r
t, p
rog
r
ess, e
du
ca
ti
.
cn
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o
rn
p
etLt
i
l
r
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n
dt
h
elL
;
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e
andt
oig
n
o
r
eo
rs
i
l
e
r
;
i
,
:
'
yavo
.
id con
z
'
r
cn
t
.
aui
.onw
it
i
l
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e
t
s
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one e
l
i.g
ac
;e
J
j
,
e
l
iG w
i
e
h
,s
o
m
eo
ft
.hec
r
i
t
i
c
a
lc
o
n
c
e
r
n
so
fo
u
r'

r
r
e
n
t s
o
c
i
e
t
y
r
a
c
i
a
land s
o
c
i
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lj
u
s
t
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c
e
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o
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t
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p
r
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v
a
cu
t
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l
i
n
q
u
e
n
c
y
, andth
ea
b
s
e
n
c
eo
fi
n
d
i
v
i
d
u
a
ld
i
g
n
i
t
y
f
o
rso.-.
.
an
y
."
hS a s
o
c
i
e
t
yw
ed
eny young peop
le t
h
eo
p
p
o
r
t
u
n
i
t
yt
opa
r
t
i
c
i
p
a
t
e
,t
o

eng
ag
e, t
orea
lly i
n
v
o
l
v
et11
em
s
e
:
"
y
e
sL
.
.t
h
ef
a
b
r
i
co
fr
e
a
ll
i
v
i
n
g
. We
m
us
t som
ehow e
n
a
bl
eyoung peop
leto p
a
:
c
'
c
i
c
i
p
a
t
el
e
g
i
m
a
t
e
l
y i
nt
h
e
s
o
c
i
a
li
s
s
u
e
so
fo
u
rt
im
e
,
t
os
t
r
u
g
g
l
ew
i
t
h su
chp
rob
l
em
so
fs
o
c
i
a
l
p
r
ej
u
d
ice, s
o
c
i
a
land e
conom
i
cd
e
p
r
i
v
a
t
i
o
n
,s
e
l
fgov
e
rnm
ent
,
t
h
e
deve
lopm
en
to
fcon
cep
t
ionso
fs
e
r
v
i
c
et
oo
t
h
e
r
s
.

8
. F
ina
l
l
y
,w
ea
r
eco
r
,
c
e
rn
edf
o
rhum
anre
la
t
i
onsh
i
p
s
i
nt
h
ef
a
m
il
y
,t
h
e
~

~t

n
a
t
i
o
n
a
l
l
y
,i
n
t
e
r
n
a
t
i
o
n
a
l
l
y
. I
nd
i
s
c
u
s
s
i
n
gf
o
r
e
i
g
na
i
d
,

S
ena
to
rW
a
l
t
e
r F
. Mond
a
l
e o
f:v
I
inn
e
so
t
aob
s
e
rv
ed
.
, "W
es
e
ema
sa
.c
o
u
n
t
r
y
t
.o'
o
eo
u
to
fp
h
a
s
ew
it
:
lo
u
ri
d
e
a
l
s
.
"T
h
i
s wou
ld app
e
a
l
't
ob
et
r
u
e

d
om
es
t
i
c
a
l
l
ya
sw
e
l
la
si
n
t
e
r
n
a
t
i
o
n
a
l
l
y
.
I
nt
h
e
i
rw
o
r
l
d andt
im
e
,t
h
eyoung p
e
o
p
l
eo
ft
h
i
se

co
z
r
e
c
t
.Lng o
u
rm
i
s
t
a
k
e
s
.

er~ti

w
i
l
lb
e

Th
er
e
a
ld
e
te
rm
i
n
a
n
to
fthe qu
a
.
lityo
flifei
n

�~ e yea
:
.c 19GO 01
:+
.
l
l
ey
e
a
r 2000 w
i
l
lb
ed
e
t
e
rm
in
edbyt
h
ep
r
o
gr
e
s
sand

su
c
c
e
s
st
h
e
ya
ch
ie
v
ei
nl
e
s
.
r
l
..i
n
gsom
ehowt
ol
i
v
eon
ew
i
th ano
t
h
e
rt
:
.
o
c
a
l
l
y
t i
.
.

i

a~.l
y
,and i
n'
c
hewo
r
ld

commun
i
tyo
fw
h
ich ou
rc
o
u
n
t
r
y

W
e cou
ld
.go oniden
tify
ing o
c
;h
e
ri
s
s
u
e
so
ft
o
d
a
yandtomo
r
row
,b
u
t th
e
s
e
e
ig
h
'
tw
i
l
l su
f
'
f
'L
c
et
oi
'
:
:
"
lu
s
t
r
s
.
t
et
i
.
..e k
ino
.
.
so
fs
o
c
i
a
lcon
c
e
rn
stowh
i
ch i
t

.
:
;
e
e
i
l
lS i
rr
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e
r
a
.
ti
v
ee
x
ten
sion andu
n
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v
e
r
s
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t
i
e
sJUUS'C cire
c
'
tt
h
e
i
ra
t
t
e
n
t
i
o
n
.

V
. A
.3 YO"tJ.. mov
ef
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tmen
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ct
i
o
n
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:
.
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t
l
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t~ e

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ep
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f

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s
e 0,1&gt;'(. p
ro[:;:c"aYu w
J
.
l
i
chseem
st
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n
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r
a
c
t
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r
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rp
r
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l
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b
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r
a
t
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o
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s
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tn
i
ng
s se
emev
id
en
c
;
.

F
i
r
s
t
,i
t
w
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l
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en
e
c
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s
sa
r
y1;0 i
n
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o
l
v
et
h
er
e
s
o
u
r
c
e
so
fth
et
o
t
a
i
un
i
ve
rs
i
ty r
e
a
lly
. I
'
v
eh
e
a
rdm
uch andr
e
a
dm
uch t
ot
h
ee
f
f
e
c
tt
J
.
.
a
t
,G
J
.
l
roug
i
.
l
tens
ion
,th
er
e
s
o
u
r
c
e
so
ft
h
e un
i
v
e
r
s
i
t
ya
r
ea
v
a
i
l
a
b
l
et
oa~
Ex

p
eop
l
eu
f

th
es
ta
te
. B
u
t I haves
e
e
nl
i
t
t
l
e ev
id
en
cet
oi
n
di
cp
.
t
etH
a
tt
h
i
si
si
nf
a
c
t
tr
u
e
. Ifyou as Ex
t
en
s
ion You
th p
r
o
f
e
s
s
i
o
n
al
sa
r
er
e
a
l
l
yt
ose
rvet
h
e
c
rit
i
c
a
l need
sandb
e
s
t in
t
er
e
s
t
so
fyou
ng p
eop
l
e tod
e
.yandtomo
r
row
t

~

t
h
i
scon
cep
t m
u
st b
e im
p
lem
en
ted
.
av
eb
e
en·
.L'
;
l
p
re
ssed w
i
thyou
r dis
cu
s
sLou
so
fa
l
t
e
r
n
a
t
i
v
e
S
econd
lyt Ih
p
rog
ramapp
ro
a
ch
e
s
: t
h
eo
rg
a..iz
a
tion
a
l app
ro
a
chsu
cha
s4
-&amp;
;an i
n
t
e
r
o
rg
an
i
z
a
t
i
o
n
a
lapp
ro
ach i
nwh
i
ch u
n
i
v
e
r
s
i
t
yp
e
r
s
o
n
n
e
lwo
rk w
i
t
h th
epr

e

i ~a

andv
o
l
u
n
t
e
e
rl
e
a
d
e
r
so
fa
l
ly
o
u
t
h
s
e
r
v
i
n
go
r
g
a
n
i
z
a
t
i
o
n
s andp
rog
r
am
s
; and
th
ee
x
t
r
a
o
r
ga
n
i
z
a
t
i
o
n
a
lapp
ro
a
ch
, wh
e
r
et
h
es
t
r
u
c
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                    <text>November 6, 1980
An ad aptation of this speech was
given at the closing banquet of the
National 4-H Agents Conference in
Detroit, Michigan

�SmWARY -

Re ma r k s

of Russell' G.

HaHby, President, Kello g g Foundation

On Centur y III for

27,

April

1976 - National 4-H Conference

As "old timers" w e stand on the
and early s enility.
I

4-H

threshold between late adolesc ence

remember when we were debatin g over wheth er or not a 4-H'er c ould
a box mi x to make a cake; if you did work but didn't show i t at
fair did it count as compl e te; did He count a s "members" th o se
were in the TV electrical club.

I . a 1 s 0 rem em b e r 'Yl h en a g r 0 u p 0 f r en e g ad
e s - - S 0 Q e 0 f usa r e s t i l l
"
alive and acti ~e -'-- t h o u g h t r a d L c c Lj t h o u g h t s , Lf.k e t h e n pod fo r
professiona~/s'tatus for 4-H, the n eed to review the 4-H subcoml.;~ttee/structure and role, ;!-il;e item s bud geted for ~,;-H, a merger
of the Nation al 4-H Foundation and the National 4-H S.efrvice
Committee, re gular national "me etings of 4-H state /l~a d e r s , prof e s s ion a 1 t r a in i n g for yo'u t h \-70 r k .
You 'v e mad e a 11 0 f t his and
more happen.
4-H today is bigger and better than ever before.
/	

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I've read the Century III preliminary draft and was i mpressed.
It
is a great statement, comprehensive, ch allenging a n d sti mulating.
I particularly noted emph asis on volunt eer, profession a l c ar eer
o p p o r	 tuni tie s , man a g e me n t~and d eve 10 i;men t re so'. r c e s .
_ O v~" ~ ~ cA.
f) rf &lt;-C
~-~ -~
' - -__....
~
I do have some reactions
rom the t p of my head and bottom of my
heart which I wo u Ld 11..' k!._ to share wi t ·h you as~butrt

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Focus on people in dealing with problems,
purpose, and program -- not on institutions,...

\

____________[
Be practical, pragma tic, shirtsleeve and
7'grassroots for this is the genius of 4-H and
we must keep that quality.
Use the very best

1

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,

~~tW~:tc:~t~:~: ~:c~~:eb~:~~~~~:;lS~~~:~~:'

also tends to produc e ~ o ftn~~ " fuzzin ess, and
fadism.
Make sure we us e~comnon sense and
make a real application,
Keep 4-H simple,
direct and sincere and avoid jargon and
academic superficialism.
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D
r
aw o
n t
h
et
o
t
a
lr
e
s
o
u
r
c
e
so
ft
h
eU
n
i
v
e
r
s
i
t
y
.
I am o
f
t
en a
s
k
ed \.,Th
a
t is
u
n
iq
u
e abo
u
t 4-H
, a
n
d lily
a
n
sw
e
ri
st
h
a
tt
h
er
e
a
ld
i
s
t
i
n
c
t
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o
na
n
du
n
i
q
u
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h
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r
a
c
t
e
r
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t
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co
f4
-H i
st
h
a
ti
ti~ a p
a
r
to
ft
h
e
U
n
i
v
e
r
s
i
t
y
. 4
-H c
a
ni
ne
f
f
e
c
tp
r
o
v
i
d
ea g
r
e
a
tl
a
b
o
r
a
t
o
r
yf
o
rv
o
l
u
n
t
a
r
ye
d
u
c
a
t
i
o
n
2
1p
r
og
ram
s
. T
o
o
o
f
t
e
n
,4
-H h
a
ss
u
f
f
e
r
e
df
r
om a s
e
l
fim
p
o
s
e
ds
e
c
o
n
d
cla~-t-cr t:'rr's.
H
e c
a
na
n
dm
u
st u
s
e~ u r c
e
so
f fJ
.
-A
i
t~ huma
n
it
i
c
s
a
n
d
a
r
ts, t
h
es
o
c
ia1 sc
i
en
e
es
,t
h
e ~....
bl
!
.
sin~ s
sm
ana
gement
a
n
dm
a
ny at
h
e
r fa
c
ets 0 f t
h
e
)
t
o
t
a
l
u
n
i
v
e
r
s
i
t
y
t
o
s
t
r
e
n
g
t
h
e
n
t
h
e
4
H
p
r
o
g
r
a
m
a
n
d
yry~
g
i
v
ei
t
p
r
o
fess
i
o
n
a
ls
t
a
t
u
s
.
-Y

~~ .

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4
-H grew t
om
e
e
t c
e
r
t
a
i
nn
e
e
d
so
ft
h
es
o
c
i
a
l
c
i
r
c
um
s
t
a
n
ce
so
ft
h
et
im
ew
h
e
n i
t
w
a
s f
o
u
n
d
e
d
,a
n
d
i
th
a
sc
o
n
t
i
n
u
e
da
n
dm
u
s
t c
o
n
t
i
n
u
et
om
e
e
t t
h
e
s
p
e
c
i
a
ln
e
e
d
so
fy
o
u
n
gp
e
o
p
l
e
. L
e
tm
e n
am
ea f
ew
:

I
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9

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A
.

H
uw
a
n r
e
l
a
t
i
o
n
s
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i
p
s-t
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en
e
e
dt
ol
e
a
r
nt
o

l
i
v
ew
i
t
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n
ea
n
o
t
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e
r
.
B• Ei
l
l
Ph
a
sis
o
n'
'
1
0
rk
a
n
dc
o
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s
t
r
u
c
t
i
v
e
.

d
oi
n
g
s
a
m
e
thing
u
s
efu1

C
. T
h
e c
o
n
c
e
r
nw
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t
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c
o
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om
i
c il~iteracy -s
o
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ei
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o s
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c
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ga
sa f
r
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el
u
n
c
h
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r
om a
ne
d
u
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a
t
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l
p
o
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to
fv
i
ew i
ti
sv
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lt
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a
tw
e c
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t
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a
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n
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go
f t
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o
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a
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T
h
ree add
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itLonaI chaL
lenges com
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e which a
r
ep
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rh
a
p
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n
here
nt in
t
h
e sta
t
em
e
n
t but w
h
i
c
h need to he cm
vhasi
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ed.

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e
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tat
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let
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t
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to
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p
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tren
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e
.
n
t
he sch0 a1s
a
tt
h
eir \-1eakest
point
. The
r
e is no q
u
e
s
ti
o
nbut t
h
a
to
u
r puh
Jic s
c
h
o
o
l
s
y
stem i
sfa
i
l
i
ng a
tm
any p
o
i
n
ts
. Whe
na s
t
a
t
e s
u
p
e
r
i
n
t
e
nd
e
nt of s
c
hoo
Js sa
ys t
h
a
t w
es
h
o
u
l
d
n
'
t exp
e
ct h
igh
s
c
h
oo
l gr
a
d
u
a
t
e
s to b
ea
b
l
e to rea
d and w
ri t
ea
f
t
e
r
tw
e
l
ve y
ea
r
s in sc
h
o
ol w
ea
r
e in tr
o
ub
le
. Som
e educat
o
r
s
seem t
ohave l
o
s
tthei
rcorumon s
e
n
se. so we m
u
st keep
c
ommo
ns
e
n
s
e i
nt
h
e 4
-H p
r
o
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a
m

s
:
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m
ust d
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a
m
ethine about the p
r
oI
o
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a
d
o
l
es
c
en
ce in
posed o
nt
h
ey
o
ung
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-H ne
e
ds to
p
r
o
vi
d
ec
o
u
n
t
e
ri
n
f
l
u
e
n
ces t
h
a
th
e
l
p youn~ pe
op
l
e
.
who a
re m
at
u
r
i
n
gat a m
uc
hy
o
unger a
g
et
h
a
n eve
r
be
f
o
re
, to overcom
e the pre
s
e
nt del
a
y i
nt
a
k
i
r
-g
an a
du1t ra1
.e i
n
s
aciety.

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e mus
tcoue t
ot
h
ep
o
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n
t of c
h
a
n
g
ing o
u
r la
b
o
r
1a\.J \'Jh
ic11 keeps kids f
r
om working for pay
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�•pee'" performance by the Michigan 4-H
, . NAE4-HA deleQatM we,.. truted to •

Regional Parformlng Am Troupe at the
conf....nce'. opening ....Ion .

35th NAE4-HA ANNUAL
CONFERENCE

Mawby Challenges NAE4-HA Delegates
At Closing Banquet
Getting back to basics and implement ing and
maintaining 4-H youth programs that focus on
people will help insure the 4-H program will
prosper in the next decade, said Russell G. Maw by, president of the W . K. Kellogg Foundation ,
during his closing address at the 1981 NAE4-H,6;
conference in Detroit .
"T oo often. educators get caught up in the
aura of the institution they work for and forget
that their primary goal ;1; to teach: ' Mawby Mid .
"4-H has always been a grassroots program . and
because of it the program will continue to successfully help young people learn."
Another of the program 's strengths , according
to Mawby . is that its members have a direct line
to Iand-grllnt university rll8OYfC88.
" The 'university connection' is what gives 4-H
an edge over similar youth programs:' Mawby
said. " By drawing on universities' resources, 4-H
has eccesa to the best minds in the country to
twllp program participants and staH learn and
solve problems ."
Despite 1M program's strengths, Mawby said
that 4·H workera too often suHer from a " seIfimposed second-class status ."
''Temporary setbacks, like budget reductions ,
are things that should be expected, not feared:'
Mawby explained. " One look at 4-H's track rs-

cord is enough proof that the program is worth·
while and must be continued. We need to communicate its importance and impact, not wIthdraw at the first signs of adversity. "
Mawby says that he has confidence that the 4H program will persevere and prosper if it continues to serve youths' basic needs.

November 1 - 5, 1981

Come to the Magic
World of 4-H Florida
by EhJine Shook

The Florida 4-H Agents Association will be
looking for you in Orlando come November 1·5.
"If 4-H can continue to concentrate on helping Thoea are the dates we'll be showing you ''The
young people develop strong human relatIon- Magic World of 4-H" as we host the 1981 NAE4ships lind an understanding of economics and HA Conference. The conference committee and
the work world , helping to keep the family unit all its members have been working diligently for
strong, promoting the Importance of good health two years to make the 1981 conference a TOTAL
and atrengthen ing our school systems at their lIUCC8S81 Since the goal of our conference is
weakest points, then It will become a vital part of professional improvemant , many educational experiences will be available including seminars
society," he explained.
which will spotlight updating , current issuea,
Mawby said that the 4-H program has the program maintenance, and professional expotential to have a lasting and marked eHect on cellence. Swap shops and several guest speakers
the youth population.
are also on the agenda. Of course, some fun
" Society seems to think that prolonging times are also being planned. A special night at
adolescence will make young people better able Sea World and a number of spouse/family tours
to cope with adulthood," he observed. are scheduled. We encourage you to come a few
" Adolescence shouldn't be a trying time for days before the conference. or stay a few days
youth , it should be a learning time. Through 4-H, later in order to enjoy the Sunshine State and its
kids have a chance to make decisions, face many attractions.
So st8rt NOW to save your pennies, and make
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                    <text>I '

i

"UNFINISHED BUSINESS"

Remarks by Dr. Russell G. Mawby
Chairman and Chief Executive Officer
w. K. Kellogg Foundation
Battle Creek, Michigan
National Adult Education Conference
American Association for Adult and Continuing Education
Milwaukee, Wisconsin
November 7,1985

I

Thank you for inviting me to be a part of this annual National

Adult Education Conference.

I

am delighted to be with valued

professional colleagues aga1n and especially appreciate the

opportunity to meet adult education professionals I have not
previously known.

Your conference theme, "Lifelong Learning -- Key

to Living," 1S both pragmatic and visionary, and the field of

educational endeavor to which you provide leadership 15 certainly 1n
the forefront of educational concerns today.

I

sense that the time

may be more right than ever before to make significant and exciting
strides if we have the skill, the commitment, and the courage to do

so.

\

�-2-

For while the continuing education movement has grown

prodigiously

~n

recent years, we all know that it 1S still young.

Most Americans have not fully grasped the concept of lifespan

learning.

Conditioned by the educational system they have

experienced, they think of education as an institutional ladder

constructed for children and youth.

They do not see it as a lifelon g

process, comprised of a complex pattern of activities and

organizations which provides opportunities for people at ev ery st age

of their existence to fulfill their individual and collective

pot entialities.

We ~n America still have far to go 1n perfectin g

schooling for children and youth, but we have much farth er to go

~n

creatin g satisfactory systems for convey~ng the skills, knowledge,

and sensitiveness needed during the later and longer segments of the

lifespan.

This Associati on and y o u as professionals dedicate all your

effort s to thi s "unfinished business."

Hy task

t oda y a s

to neal with

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l
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a
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r b
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c
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e
n
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e
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e b
e
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r
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h
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th
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p
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n

ano
t
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rp
l
a
c
e and a
n
o
t
h
e
re
r
a
.

�11

The time was 1905 and the place was College Station, Texas.

Three men were involved.

The first was the President of Texas

A. and M., David F. Houston, who introduced the other two by inviting

them both to supper.

foundation,

The second was Wallace Buttrick, head of a new

the General Education Board, established by John D.

Rockefeller to alleviate the economic deprivation of the South.

The

third figure was Seaman Knapp, a complex man of great power and

diversity.

In the 1880s, for example, he had been the most

prosperous hog producer In Iowa,

the president of Iowa State College,

one of the SIX founders of the land-grant college association, and

the author and lobbyist for the Hatch Act, which funded a national

network of agricultural experiment stations.

The dominant theme of

his life was the establishment of systems of education for farmers,

their WIves, and their children.

In 1905, Knapp was nearly 70 years

�5
o
l
d and w
a
s S
p
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c
i
a
l Ag
en
t f
o
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n
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r
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g
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.

H
eh
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im
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fn
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t
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show t
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ruc d
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f
t
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r s
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p
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r
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r
e
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t Hou
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ton w
it
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rev, l
e
a
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n
gt
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r two
m
en a
l
o
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et
osp
end two d
ay
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h on
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o
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h
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r
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c~

h
a
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l
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rS
I
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e
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t
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ch h
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r
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conomy o
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o
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t
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.
M
e K
n
app

\
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.S

on
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f th
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ew p
e
o
p
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e,
,
;not
h
e
nr
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h
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y

w
ay t
os
t
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om
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e
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�6
a
i
d
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dI
nt
h
a
tt
a
s
kb
ya
ni
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r
e
a
s
e
df
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f mon
ey f
roma
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a
rm
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d

C
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s
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omr
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u
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.

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r
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n
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o
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r
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ph
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sC
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s
s
, d
e
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v
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om
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t
.

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c
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h
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ng~ p
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b
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r
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b
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h
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r
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r
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on

e

a
sw
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r
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y

ee~

1903 a
n
d1
9
1
4
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t
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u
n
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om t
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l

�-7government, 24 percent from the General Education Board, and 27

percent from other sources.

In 1913, President Houston of Texas A.

&amp; M. re-entered the scene,

this time as the newly appointed Secretary of Agriculture.

Knapp had

died but his work continued, though it was increasingly diffuse and

uncoordinated.

Houston believed that this budding program of

lifelong learnin g needed a firm base of knowledge resources on which

to draw and he chose the land-grant colleges -- not the U.S.

Department of Agriculture, the public schools, the state department s

of agriculture, or any of the other institutions then fighting to

claim the program.

As a land-grant college leader, he was no

stranger to politic s, and with the support of the new President,

Woodrow Wilson, himself the former head of a university, the

structure s and processes which Knapp had developed and Buttrick had

helped to finance became the established basis of the Cooperative

Extension Service,

lifespan learning.

the world's largest and most influential system of

Countless people have been served by it from

�b
i
r
t
ht
ot
h
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n
d
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go
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rcon

c~o

ne

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t
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t
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f
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om t
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e
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I
I
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T
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s s
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g
o
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em t
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n
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g
r
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t~

n
o
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r
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r

�9
-

f
o
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n
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a
t
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o
n
st
oa
c
h
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e
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t
h
e
rg
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l
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e
tup t
h
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l E
d
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a
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n
Bo
a
rd b
e
c
a
u
s
eh
eh
a
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om
e
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tand s
p
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.
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e
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an b
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r
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T
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e l
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~n~ng

s
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sp
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s
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h
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e
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eo
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l
edg
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nh
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,~

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Kn
app d
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e
ecommod
it
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and c
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ch c
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ad t
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o
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a
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re
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l
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,i
ft
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o
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lw
e
e
v
i
lh
a
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ea
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o
n
gt
e
ny
e
a
r
s

�1
0
-

e
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r
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e
rn
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e known how t
oc
o
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u
e
ri
t
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e w
a
s a
l
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oa

m
a
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e
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f
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e
e
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l
lt
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rl
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s
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app a
n
d

B
u
t
t
r
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c
ks
h
a
r
e
da V1S10n o
fa b
e
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rf
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r
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u
to
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l
y Kn
app knew how

t
omov
e t
ow
a
r
di
t
.
F
o
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o
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p
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a
r
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t f
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e
r
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r
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s t
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tw
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od
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t
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�-11-

Sixth, if possible, a foundation would like to have its funds
achieve a maJor and enduring social change.

Too often the proposals

presented to us are limited in scope and ViSlon, unimaginative in
concept, represent essentially "more of the same" or a simple
replication of a model created elsewhere.

\.Jhile the problem may be

brilliantly analyzed, the course of action proposed too often fails
to draw upon the range of knowledge resources necessary to the task
a t hand.
The eradication of the boll weevil was a great accomplishment and
the General Education Board might well have taken pride if it had
helped directly ln only that task.

Its purpose was broader, as was

that of Mr. Knapp, and it helped that purpose spectacularly.

He who

work in foundations are hungry for more such successes.
Finally, foundations spend most of their time considering what
might be called the middle range future.
with immediate and specific tasks.

Sometimes they must help

At the other extreme, some of

them dream of Utopias toward which they should bend their efforts.

�1
2
M
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nt
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D
a
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e

l
a
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un
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t
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I
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r
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a
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t
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o
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, rem
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ng t
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c
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e

d
e
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pme
n
to
f ag
r
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i
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�1
3
-

a
n
d1
9
1
4
,ap
e
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o
dw
h
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e u
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k
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v
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e
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nf
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rm
o
r
e

t
r
a
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q
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i
lt
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no
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r ow
nd
y
n
am
i
ct
im
e
s
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IV
Im
a
ts
h
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db
et
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j
o
r g
o
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l
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w
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o
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ki
n
t
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h
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d
d
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a
n
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t
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e
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a
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h
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e
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r
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o
d
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n

e
q
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t
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r
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l E
d
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c
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o
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r
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s

econo ~c

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t
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e

d
e
p
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h
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h
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g F
o
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d
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t
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n
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sR
o
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r
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a
n
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e
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p
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seven b
ro
ad g
o
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l
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c
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et
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yan
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ro
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s
t
r
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t
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e
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o
p
e

ev~ e

~

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e s
h
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l
lb
ew
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y to

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1
9
8
0
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l
lp
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ly t
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r
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tt
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t
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v
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.

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t th
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a
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�-14-

our congressionally imposed limitations.

'On some crucially important

issues, such as the prevention of nuclear war, we do not see how we

can be directly helpful.

Our resources are so limited that we can

assist only a few of the many people who bring worthwhile projects to

our attention.

But within such general limitations, we have

established programm1ng priorities to help us decide how to allocate

our resources.

We have elected to concentrate our efforts 1n three

broad fields of human concern:

health, a prerequisite to human

well-being; agriculture, the basic human enterprise leading to a

wholesome food supply; and education, Which 1n Mr. Kellogg's words

"provides the greatest opportunity for really improving one

generation over another."

Hithin these broad and inter-related areas

of concern we have identified more specific goals and strategies.

I

shall not go through the whole structure of our seven purposes,

particularly 51nce it 15 reported so fully ln our annual reports and

elsewhere.

Instead, I

shall go a bit deeper into a few of our goals,

selecting the ones most relevant to lifespan education.

�1
5
-

Af
i
r
s
tim
p
o
r
t
a
n
tg
o
a
l
, now w
i
d
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l
yr
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i
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n
d
e
r
s
t
o
o
d
,~

c
o
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t
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n
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i
n
gp
r
o
f
e
s
s
i
o
n
a
le
d
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c
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t
i
o
n
. Th
en
e
e
d

f
o
rr
e
t
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i
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k
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n
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el
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f
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e
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e
n
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r
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i
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g~

p
a
r
t
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c
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l
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r
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e
v
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ra
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p
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t
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v
a
n
c
e
d know
l
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e
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e
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e c
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fch
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e ~n h
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re
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e th
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s
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s
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rk a
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-

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�-18-

healthy crops.

A roughly similar situation now exists so far as

health lS concerned.

Magnificent research and dissemination efforts

have conquered many diseases and expanded both the length and quality

of life.

As an unintended consequence, "health" has come to connote

"disease" and so do its allied terms; "health care" really means the

care of the ill or the infirm.

l.fuile society must maintain and

extend such pro grams of treatment and care which have been

painstakin gly developed, it lS ever more apparent that the maJor new

fronti er of workers In health should b e both disease prevention and

active health promotion.

The greatest fut ure galns In human

longevity and happiness will be made by an approach which lS gr ounded

In a broad and positive conception of health.

This complex alm can be sought In many ways, but can be roughly

divided into tw o kinds of initiatives:

those wh i ch have to do with

individual lifestyles and those which have to do with the removal of

public hazards to health.

In the first case, change can come only if

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�2
1
-

t
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o

~

young i
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n

t
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c
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a
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rp
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c
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ra
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sand

�-22-

talents are rewarded.

In such cases, it 1S now thought necessary to

accompany e x pe r 1en ce with formal trainin g.

We no longer leave

matters to the extra-curriculum as 1S true 1n school and college, but

expect that exper1enc e will be refined and extended. by the formal

study of l eadership.

The best known example of this practice 1S to

be found 1n business an d industry wher e marvelously complex for ms of

manag ement e ducation hav e been devised and ar e now financially

supported on a maSS1v e s cale presumably becaus e their succ ess ha s

b e e n widely ac c e pted .

Bu t the i d e a 1S pervaS1ve; for exampl e,

seminars are availabl e t o new univ ersity presidents and their W1ves,

to fl ed glin g Con gres s men, and to j ust- a ppointed state supr eme court

justices.

The most highly develop ed systems of all are to b e f ound

1n the militar y servi ce s

(e speci all y 1n the officer corps) where,

from beginning to end, duty time 1 S alternated with study time and

e ven du r i n g p eriod s o f duty time, educational opportuniti es are

available to everyone.

�2
3
-

I
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~

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and

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4
u
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o c
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c
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om t
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t b
o
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r
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.

(How l
a
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h
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l
da

�-25board be?

How should its membership be composed?

members be persuaded to take responsibility?
tenure of members be?

How can board

How long should the

How can a gradual lncrease In personal

responsibility be fostered?

What lS the proper relationship of a

board and its chairman to the chief executive officer of an
institution?)

These questions sound trivial to inexperienced people

but vital to anyone who has served on any board.

Those who know the
l

answers to such questions can work powerfully within our community
institutions.

Imo should offer this generalized knowledge?

So far,

community colleges have been the major sponsors and the Kellogg
Foundation has been delighted to be able to help them.

It lS my

hunch, however, that we have an opportunity for service here which
should be realized by other kinds of institutions, particularly large
universities whos e alumni

wi

l I be a s s urm ng responsibilities as

citizen board members and whose professional graduates are profoundly
influenced by the boards for which they work.

�-26
-

v
Is
h
a
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r
nnow t
oa d
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f
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h d
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l
s

w
i
t
h t
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c
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r
e
sand p
r
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s
s
e
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s
p
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a
k
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g t
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em

s
t
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h
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.

You
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r
e
s
t
sa
r
ef
o
c
u
s
e
don a
d
u
l
t

c
o
n
t
i
n
u
i
n
ge
d
u
c
a
t
i
o
na
n
dt
h
e
r
e
f
o
r
eI s
h
a
l
lc
o
n
c
e
n
t
r
a
t
e on i
tt
h
o
u
g
hI

know t
h
a
tyou a
g
r
e
ew
i
t
h m
e t
h
a
ti
tc
a
nn
e
v
e
rb
et
r
u
l
ys
e
p
a
r
a
t
e
df
r
om

f
o
rm
a
ls
c
h
o
o
l
i
n
ga
n
dt
h
es
e
l
f
s
e
l
e
c
t
e
de
d
u
c
a
t
i
o
n
a
la
c
t
i
v
i
t
i
e
so
f

y
o
u
n
gp
e
o
p
l
e
.

On
e im
p
o
r
t
a
n
tn
e
e
d LS t
h
ec
r
e
a
t
i
o
na
n
dd
i
s
s
em
i
n
a
t
i
o
no
f a mu
ch

onge~

k
n
ow
l
e
d
g
eb
a
s
ef
o
rt
h
ef
i
e
l
d
. A
t p
r
e
s
e
n
t
, Ln c
o
n
t
i
n
u
i
n
g

e
d
u
c
a
t
i
o
nt
h
e
r
ea
p
p
e
a
r
st
ob
ea s
t
r
a
n
g
ed
i
s
c
o
n
t
i
n
u
i
t
yb
e
tw
e
e
ni
t
s
i
n
t
e
l
l
e
c
t
u
a
lb
a
s
ea
n
di
t
sp
r
a
c
t
i
c
e
. O
n th
eo
n
eh
a
n
d
, an im
p
r
e
s
s
i
v
e
b
o
d
yo
ft
h
e
o
r
e
t
i
c
a
lk
n
ow
l
e
d
g
ea
n
dt
e
s
t
e
dp
r
i
n
c
i
p
l
e
s LS Ln e
x
i
s
t
e
n
c
e

f
l
ow
i
n
gf
rom t
h
ew
o
r
k o
fS
e
am
an Kn
app a
n
do
t
h
e
rt
ow
e
r
i
n
gf
i
g
u
r
e
s
,

�2
7
-

f
r
omm
o
r
e t
h
a
nt
h
r
e
et
h
o
u
s
a
n
dd
o
c
t
o
r
a
lt
h
e
s
e
sp
r
o
d
u
c
e
d

~nce

1
9
3
5
,

f
r
om t
h
ee
f
f
o
r
t
so
ft
h
eC
omm
i
s
s
i
o
n o
fP
r
o
f
e
s
s
o
r
so
fA
d
u
l
tE
d
u
c
a
t
i
o
n

w
h
i
c
h t
h
eK
e
l
l
o
g
g F
o
u
n
d
a
t
i
o
nh
e
l
p
e
dt
oc
r
e
a
t
e ~n 1
9
5
7
,a
n
df
r
omm
any
i
n
v
e
s
t
i
g
a
t
i
o
n
stn a
l
l
i
e
dd
i
s
c
i
p
l
i
n
e
s
. On t
h
eo
t
h
e
rh
a
n
d
, I thi
.nki
I
s
e
ea g
r
e
a
tm
any a
dm
i
n
i
s
t
r
a
t
o
r
sa
n
do
t
h
e
rp
e
o
p
l
ew
h
o c
a
r
r
yo
u
ta
d
u
l
t

e
d
u
c
a
t
i
o
ns
o
l
e
l
yo
nt
h
eb
a
s
i
so
fl
o
r
e
,l
o
c
a
lt
r
a
d
i
t
i
o
n
,h
a
b
i
t
u
a
l

r
o
u
t
i
n
e
s
,h
u
n
c
h
,a
n
dt
r
i
a
l
a
n
d
e
r
r
o
r
,u
n
i
n
f
o
rm
e
da
b
o
u
tt
h
e

i
n
t
e
l
l
e
c
t
u
a
lf
o
u
n
d
a
t
i
o
n
so
ft
h
e
i
row
nw
o
r
k
.

Wh
a
t ~

w
r
o
n
g
?

Do
e
s t
h
e

f
a
u
l
tl
i
ew
i
t
h t
h
ei
n
v
e
s
t
i
g
a
t
o
r
so
rw
i
t
h t
h
ep
e
o
p
l
e Roby K
i
d
d u
s
e
dt
o

c
a
l
lt
h
ea
n
im
a
t
e
u
r
s
? 1s
h
a
l
ln
o
tt
r
yt
oa
n
sw
e
rt
h
a
tq
u
e
s
t
i
o
nb
u
tt
h
e

p
e
o
p
l
e who b
e
l
o
n
gt
ot
h
i
sA
s
s
o
c
i
a
t
i
o
n c
e
r
t
a
i
n
l
yn
e
e
dt
odo s
o
.

As
e
c
o
n
dn
e
e
d~

f
o
ru
n
i
v
e
r
s
i
t
i
e
st
oc
om
p
l
e
t
et
h
e
i
rt
a
s
ko
f

r
e
o
r
i
e
n
t
i
n
gt
h
e
i
rv
i
ew
p
o
i
n
tf
r
om t
h
et
e
a
c
h
i
n
go
fy
o
u
n
gp
e
o
p
l
et
ot
h
e

ov~ ~on

o
fl
i
f
e
s
p
a
nl
e
a
r
n
i
n
g
. E
v
e
n ~n t
h
em
o
s
t t
r
a
d
i
t
i
o
n
a
lf
o
rmo
f

u
n
i
v
e
r
s
i
t
y
b
a
s
e
dc
o
n
t
i
n
u
i
n
ge
d
u
c
a
t
i
o
n-c
o
u
r
s
e
so
f
f
e
r
e
df
o
rc
r
e
d
i
t

�-28-

-- the number and proportion of ·adults has had an acc elerated

growth.

The number of students over the age of 25 rose from

two-and-a-half million

g a l n of 72 percent.

~n

1972 to four-and-a-third million

~n

19 82, a

In 1982, adults made up 35 percent of the total

student body of all colleges and universities.

A good deal of

anecdotal evidence su gg ests that the forms of instruction originally

d e s igne d f or an i mmature student bod y have n ot been ade quatel y

altered to serve as suitable methods of learning for experienced

women an d men .

A r ec ent s t u d y by the Colle ge Bo ard of ten urban

college s and universities has shown how little they have ada pted

their student service s to meet the ne eds of their

an allied c ase report on Hunter Coll e g e

~n

ne~

enrollees and

Ne w York demonstr at es h ow

much can be done.

Regular cla ss enrollment

1S

i mportant but, as He all know, it

i

s

only a small part o f a vastly larger whole which include s such

continuing educati onal serVlces as conferences, seminars, lecture and

�2
9
c
o
n
c
e
r
ts
e
r
i
e
s
,t
e
l
e
c
omm
u
n
i
c
a
t
i
o
nt
h
r
o
u
g
hm
any m
e
d
i
a
, f
i
e
l
d
s
t
a
f
f
s

r
e
a
c
h
i
n
go
u
tt
op
l
a
c
e
ss
om
e
t
im
e
sf
a
r
d
i
s
t
a
n
tf
r
om t
h
ehom
ec
am
p
u
s
,

a
n
dt
h
ep
r
o
v
i
s
i
o
no
fl
e
a
r
n
i
n
go
p
p
o
r
t
u
n
i
t
i
e
sf
o
rm
any c
o
n
s
t
i
t
u
e
n
c
i
e
s
,

i
n
c
l
u
d
i
n
ga
g
r
i
c
u
l
t
u
r
e
,i
n
d
u
s
t
r
y
,c
omm
e
r
c
e
,l
a
b
o
r
,f
am
i
l
i
e
s
,v
o
l
u
n
t
a
r
y
a
s
s
o
c
i
a
t
i
o
n
s
, and s
o
l
i
t
a
r
yi
n
d
i
v
i
d
u
a
l
s
.

Th
es
h
i
f
to
fu
n
i
v
e
r
s
i
t
i
e
sf
r
omy
o
u
t
h
d
om
i
n
a
t
e
de
d
u
c
a
t
i
o
nt
oa

l
i
f
e
s
p
a
nl
e
a
r
n
i
n
gc
o
n
c
e
p
t
i
o
nw
i
l
l

e

~ e

c
o
u
n
t
l
e
s
sc
h
a
n
g
e
s ~n p
o
l
i
c
y

w
i
t
h
i
nu
n
i
v
e
r
s
i
t
i
e
s
, ~n t
h
e
i
rr
e
l
a
t
i
o
n
s
h
i
p
sw
i
t
h o
t
h
e
ri
n
s
t
i
t
u
t
i
o
n
s
,

a
n
d ~n

gove n e~

and o
t
h
e
rs
y
s
t
em
so
fc
o
n
t
r
o
la
n
dr
e
i
n
f
o
r
c
em
e
n
t
.

H
e
r
ew
e m
u
s
t h
a
v
er
e
a
la
n
dp
r
a
c
t
i
c
a
lc
h
a
n
g
ei
n
v
o
l
v
i
n
gn
ew l
i
n
e
son
o
r
g
a
n
i
z
a
t
i
o
nc
h
a
r
t
s
,h
i
g
h
e
rp
l
a
c
e
sf
o
ra
dm
i
n
i
s
t
r
a
t
o
r
so
fc
o
n
t
i
n
u
i
n
g

e
d
u
c
a
t
i
o
n ~n t
h
eb
o
x
e
s ~n t
h
o
s
ec
h
a
r
t
s
,p
r
a
gm
a
t
i
cc
h
a
n
g
e
s ~n
p
r
om
o
t
i
o
np
r
o
c
e
d
u
r
e
sa
n
dr
ew
a
r
ds
y
s
t
em
s
, and m
a
j
o
r r
e
a
l
l
o
c
a
t
i
o
n
so
f

r
e
s
o
u
r
c
e
s
. W
e h
a
v
eh
a
de
n
o
u
g
hg
e
n
e
r
a
lt
e
s
t
am
e
n
t
st
oc
o
n
t
i
n
u
i
n
g
e
d
u
c
a
t
i
o
na
n
de
v
a
n
g
e
l
i
s
t
i
ca
p
p
r
o
a
c
h
e
st
oi
tt
os
u
s
t
a
i
nu
s f
o
ra l
o
n
g
t
im
e
. W
e now n
e
e
dt
os
e
en
ew p
o
l
i
c
i
e
sw
h
i
c
h a
r
er
o
o
t
e
d~n s
u
s
t
a
i
n
e
d

n
i
v
e
r
s
i
t
i
e
s m
u
s
t m
ak
e s
u
c
hc
h
a
n
g
e
sf
o
rt
h
em
s
e
l
v
e
s
.
p
r
a
c
t
i
c
e
. U

�-30-

They can also be the generators of broader change by sponsor1ng

comm1SS10ns or committees of 1nqu1ry into adult continuing education,

uS1ng their prestige to attract to such enterprises the leaders and

policy-makers of society.

If the kinds of changes I have been suggesting were parts of an

integrated approach by a university or a state-wide system of higher

education, the cumulative impact would be far greater than if each
strategy were followed separately.

The University of Georgia and the

Oklahoma State Regents for Higher Education are making such unified

thrusts,

involving many parts of their institutions as well as many

outside collaborators and such centers of control as their state
governments.

The Kellogg Foundation 1S happy to be able to assist

both sys t e ms 1n their integrated efforts and hopes that the lessons

learned will have an influence nationwide.

A third need 1S to knit together all of the var10US providers of
continuing education to 1ncrease their service to the total community

�3
1
a
n
dt
h
ei
n
d
i
v
i
d
u
a
l
swho compo
s
ei
t
.Is
h
a
l
ln
o
te
l
a
b
o
r
a
t
et
h
i
sp
o
i
n
t

b
e
c
a
u
s
ei
t
1S ap
p
a
r
e
n
tt
ou
sa
l
la
n
d
,b
r
o
a
d
l
yc
o
n
c
e
i
v
e
d
, 1S t
h
e
ce
n
t
r
a
li
d
e
ao
ft
h
i
s A
ssoc
iation. E
a
c
h of u
s come
st
ot
h
i
sm
e
e
t
i
ng

f
r
oma u
n
1
q
u
eb
ackg
r
o
u
n
da
n
dr
e
p
r
e
s
e
n
t
i
n
ga s
p
e
c
i
a
lk
i
n
do
fs
e
r
v
1
c
e

t
ot
h
ep
u
b
l
i
c
. B
u
tw
e a
l
s
oknow t
h
a
tw
h
i
l
e i
n
s
t
i
t
u
t
i
o
n
sh
a
v
e

d
e
p
a
r
tm
e
n
ts and p
rog
r
am
s
,p
e
o
p
l
eh
a
v
ep
r
o
b
l
em
s
. T
h
e
yn
e
e
d

c
o
u
n
s
e
l
i
n
g
,i
n
f
o
r
m
a
t
i
o
n
, a
n
dr
e
f
e
r
r
a
l
. They a
l
s
on
e
e
dt
oh
a
v
e

a
t
t
e
n
t
i
v
el
i
s
t
e
n
e
r
s

~o

c
a
ns
h
a
p
en
ew fo
rm
s o
fs
e
r
v
i
c
es
e
e
k
i
n
g

d
i
f
f
e
r
e
n
t goa
l
s 1n u
n
u
s
u
a
lw
a
y
s
.

F
o
ral
o
n
gt
i
me
,w
e h
a
v
ec
e
n
t
e
r
ed o
u
r hop
e
sf
o
r coo
rd
i
n
a
t
i
o
n on

b
u
i
l
d
i
n
g new a
r
r
a
n
gem
en
t
s among in
s
t
i
t
u
t
i
o
n
s
: c
o
n
s
o
r
t
i
a
, mem
o
r
a
nda o
f
a
g
r
e
em
e
n
t
,i
n
t
e
r
o
r
g
a
n
i
z
a
t
i
o
n
a
lc
omm
i
t
t
e
e
s
,a
n
dt
h
el
i
k
e
.W
h
i
l
e som
e
o
ft
h
e
s
ew
o
r
kv
e
r
yw
e
l
l
, i
t1S a m
i
s
t
ak
et
ot
h
i
n
kt
h
a
tt
h
e
yw
i
l
lb
e

s
u
f
f
i
c
i
e
n
tt
ob
r
i
n
ga
b
o
u
tt
h
ed
ee
p
e
r li
n
k
a
g
es w
h
i
c
h a
r
er
e
q
u
i
r
e
d
. I

h
a
v
ea
l
r
e
a
dy m
e
n
t
i
o
n
e
d twow
o
r
t
h
\m
i
l
e co
u
r
s
e
so
fa
c
t
i
o
n
:a s
h
a
r
e
d

k
n
ow
l
e
d
g
eb
a
s
e among a
l
lt
h
o
s
ewho r
e
g
a
r
dt
h
em
s
e
l
v
e
sa
st
r
u
e
p
r
o
f
e
ss
i
o
n
a
l
s
; and a w
e
l
l
-w
o
r
k
e
d
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�-32-

universities and other complex providers of serv1ce.

Here are

others: Any institution which feels a true community-wide

responsibility for continuing education can set up a special

information and educational serV1ce to guide and counsel all adults

seeking help;

I

think the public library,

the community college, and

the Cooperative Extension Service should have special sensitivities

to this need.

Excellent computerized aids to decision-making are

being devised to help adults know

~...hat

they want to learn.

The

concept of experiential learning has already had a profound impact

1n bringing institutions together and offering substantial help to

millions of people.

It will surely do much more.

Other maJor

cross-cutting ideas will be developed to serve a similar unifying

purpose.

1 also believe, as a free-market enthusiast, 1n that kind

of competition which 1mproves quality and 1n the development of

incentive systems which reward outstanding performance.

The

challenge which comes from having to know what the other fellow

1S doing provides a powerful impetus for our own growth.

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the rights of women and minorities, or any other -- you are

bound to strengthen your impact by looking beyond the immediacies of

present serVlce to learn about and to work with other compatible

movements.

More than anything else, continuing education needs

practical but visionary leaders.

VI
To sum up my comments, let me say that I hope this Association

and its members \vill provide ever more creativ e, knowledge-based,

courageous and dramatic leadership for the broad arena of continuing

education.

\.Jhile the concept of lifelong learning

1S

receiving

increa sed attention, its implications are not yet reflect ed 1n our

systems and programs of education; not yet characteristic of the

acade mic endeavors of our colleges and universities; not yet g r a s pe d

by most Americans.

In the d ecade and a half which launched this century, Seaman A.

Knapp and a cadre of others created a system of continuing education

�3
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�</text>
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                    <text>J
"Innovation and Change for Higher Educat i.on"
Summary of Remarks by
Dr. Russell G. Mawby, President, W. K. Kellogg Foundation
at the Annual Meeting of
American Association of State Colleges and Universitie s
San Diego, California
November 8, 197:":',

By tradition, the member institutions of AASCU are "people's colleges,"
serjring the educational needs of people and communities of their regions.
ldhile the institutions vary greatly in scope and size, they are pub l.Lc
institutions whLch were e stablished to meet specific obj ectives in education
and service.
As the needs and concerns of society have changed, so too have these
institutions of higher education been transformed.

And the pressing challenge

now is to keep pace as their potential mission in serving their regjons change
ever more rapidly and dramatically,

*

*

*

1.	 We are a learning society.
Change is one of the most pervasive characteristics of our times.
We have come to recognize the vital role of learning in accomplishing
and accommodating to change.
2,	

Learn~ng

is for life, in all its aspects.

Education is essential for

all the various roles of the individual:
- for occupational proficiency

j

whet.her in the trades, the

professions , or what have you;
- for civic: competence in fulfilling democratLc citizenship
responsibilities;

�- for avocational interests;
for self-fulfillment goal s in an :'ncreasingly complex world.
3.	 Learning is life-long, from the crad.le t.hrough the twilight years,
ir myriad forms and circumstances.

It's this life-long dimension

of learning to which institutions of higher education have found
it most difficult to accommodate.

*

*

*

*

Among the specific challenges confronting higher education currently
are the f'oLl.owf.ng :
1.	 vlhile college education traditionally has been provided essentially

for young people in their late teen s and. 20's, this pattern no longer
serves life-long education needs.

Traditional patterns of edur.ation

must be restructured to serve individuals throughout their lifetime.
2.	 New delivery systems mu s t be implemented in a comprehensive way,
breaking the lockstep sequence of the past.

3.	 New forms of institutional governance mUEt be devised, providing for
participatory decision-making of all groups concerned with higher
education.

4.	 With increasing dependence for financing from centralized government
in state capitols and Washington, new rela.tionships between individual
institutions and governmental decision-makers must evolve.

Unless

this is acccmplished, and quickly, the decision-making function Hill
pass from the hands of competent educators to the political ayena.

�3
~ 	

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�4
3.	 Very often proposed activities :reflect, rather than a primary focus
upon the educational pr0blems of people, a preoccupation with
professional interests or institutional. needs and objectives.

While

it would seem both appropriate and logical that one could expect the
educational system to be designed and operated to the best interests
of the ultimate beneficiary, the students) the more one learns the
more one becomes skeptical that this is sometimes not in fact the
case.

Up to now, the American public has vested confidence and

responsibility for education in education professionals.
have been many definitions of the term "professional."

There
From various

sources, I have orawn certain phrases which I find helpfUl in considering the professional role:

(a) Professionals deal more with

people than 'd th t.ha.ngs; (b) Professionals are more concerned ,.;ith
the public interest than with self-limited private or personal interests;
(c)	 In professionalism, sompthing more than technique is emphasized;
(d) As a professional, the individual must be as expert as he c:an be
in his field, but professionalism is mere than specialization; and
(e) Above all, professionalism implies commitment.

One somehow

questions in the current scene if such a concept of professionalism
is outmoded or t.ar-nd shed ,

It seems to me, for example, that just as

public confidence in government and the health professions has faltered,
so too is public confidence in higher education becoming less certain
and more questioning.

HopefuJly, you and your professional colleaGUes

in education will meet this situation with responsible and constructive
action rather than l11timately responding less satisfactorily to varied
crises and pressures.

�·,

5

*

*

*

The situation in higher education today--fraught with tension and
frustration but ripe with potential--calls for more innovative and
aggressive leadership than has generally been evidenced.

Beset by

co nf l i c t i ng pressures from all sides, too many in leader'ship positions
have opted to accommodate to circumstances rather than moving to new levels
of innovation.
These days axe troubled for higher educ at.Lon-c-and may get darker .
Yom genius as administrators and educators will be sorely tested, but with
your Lmag.i.nat.Lve leadership, higher education can r -egai n the confidence of
America and r-ecaptu r-e its historic role in contributing to the betterment
of mankind.

�</text>
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                    <text>WHO GETS THE CREDIT?
Remarks by Dr. Russell G. Mawby, President
W. K. Kellogg Foundation
at the
1979 National Assembly of the
Council for the Advancement of Experiential Learnin g
Minneapolis,. Minnesota
November 8, 1979
I

t S.

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1979 National Assembly.

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¥ e u for your

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committee for positioning me immediately after what Morris
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ideal posit i o n and

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I selected the ti t I.e for my remarks, "\V''ho gets the
h OF ly discussing su ch

credit", mindful th at you

issues as the transferability of exp eriential learning
cr edit, the survival of experiential learning in the
lib eral arts se t t i n g, and the role of interinstitutional
agre ements in experiential l e arning.
will serve a s a s timul us
concerns.

j

n y our

I hope my comments

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. Yn
app
:

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\
'
lh
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m
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�maxim

-- with due correction of its sexist langua ge

deserves to be engraved on the marble halls of CAEL .
It is my lifelong familiarity with the principles,
though not the specific details, of your program which
leads me to make some observations about your current
endeavors, speaking as a friendly outsider and a r epresentative of an organization which has been supportive of you r
work.
Everybody sympathetic to your efforts must applaud
what appear to be your present concerns.

-

The ways of

assessing prior exp eri ence and of guiding future experi en c e

-

so that both lead to credits and degrees must con stantly
be improved;

New institutions of higher learning must b e

reached, help ed to und erstand what you are trying to do,
and encouraged to adopt or adapt the policies and pra cti c es
you advocate.

Acad emic and a dmi n i s t ra t i v e cente rs of

power must be persuaded that the changes which y ou recommend
are viabl e and should be mad e perman ent.

You pl e ad a

�4
special cause and a distinctive concept which mayor may
not transform all academic practice but is surely part of
the change that must come if educational institutions are
to

~
to the desires and needs of our changing society.

~t

Such concerns lead you to undertake a complex web of
activities with a zeal which is constantly encouraged by
your great success.

If I venture to suggest that you

stress even harder some of your present concerns, it is
because your success in the past gives me confidence that
you can do anything you undertake.
For example, you may need to work more diligently to
state your ideas and describe your practices in clear and
intelligible language.

~~en

your publications come

~. n t o

our offices at the Foundation, they are eagerly read but
not always fully comprehended.

Just down the hall from me

are the offices of two people who know CAEL very well.
When the need arises, one or the other of them is usually

�5

~~
a
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c
.
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.
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p
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l
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ne
a
r
l
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'- ~

CAEL
i
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, w
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�6

i
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o
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t
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aw
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t j
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ln
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i
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t
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si
t
p
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s
s
i
b
l
e

--

t
h
a
t
,i
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im
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rf
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t
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so
f CAEL m
ay b
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p
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;m
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p
a
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r
?

~ ~

~'t - ~--

e p
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.

Tn
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d

�7
post-secondary education.

We have had seventy-five years

of experience establishing the forms and systems and
routines to be followed in what have become increasingly
orthodox and rigid ways of work.

This whole system will

not crumble away; it is far tOQ solid for that.

The

procedures and regulations, not only of the faculty but of
,

the whole counseling and administrative structure which
supports it, will alwa s favor established ways of doing
things and you will not have truly won your battle until,
with great thoroughness, you have worked out all the
routine details that otherwise will stand in the way of
the students you are trying to help.

And in that effort,

sound procedures of administration must be vigorously
established and pursued.

Paraphrasing Thoreau, I have

traveled widely in Battle Creek -- and, in the process,
have heard much more than I cared to a b o u t how adult
students are sometimes handled when onc e they have found
their way into experiential l earning programs.

�8

You noticed that I said "found their way."

That

phrase leads to a deep concern of mine which I know you
share:

How can a student find the right program and

relate himself or herself to it most effectively?
Perhaps the day will eventually come when all colleges
and universities are so permeated with the ideas and
practices of experiential learning that any learner can go
to any nearby institution, find a needed program, and mov e
through it h appily -- well-counseled, well-portfolioed,
and well-appraised.

But now a man or woman in .a modern

community is unlikely to know how ' to g et in touch with
you, what qu estions to ask, how to compare the opportunities
various institutions offer, and how to c arry forward a
learning progr am profitably and productively.

This probl em

~

is not unique to experiential learning (it i s common to
I-

all forms of adult education) but you have as great a
stake as anybody in seeing that it is solved.

�9

III
The main thrust of my remarks today, however, goes
well beyond the refinement of your present endeavors and
suggests an ultimate arena of action vaster than can be
accomplished in the immediate future.

The attention of

the leaders of CAEL has been centered on the use of
experiential learning as

a way

of earning academic credit,

particularly at the und ergraduate level.

When this

important -- indeed, crucial -- contribution has been
firmly cemented into academic practice at all levels of
formal education, you can turn with enthusiasm to the
~~

larger and

h~ y

significant task of shaping other programs

that are not geared to college and university requirements
but arise directly from the needs and desires of

e

people, particularly

, adults wl.o wish to learn at every

age in the lifespan.

If this is to be an eventual mission,

you may well want to begin planning for it.

�1
0

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~~

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comm
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�12

almost uniformly throughout the country.

We have paid

some penalties as a result but nobody can deny the overwhelming accomplishments of modern farm management.
Second, the land-grant colleges have flourished because
they reached into the lives of responsible adults and
helped them in the most vital waylimaginable.

The majority

of the people and their representatives had their first
direct contact with colleges and universities and began to
appreciate what those institutions could do.

You see the

results ln the Purdues and Michigan States of to-day, to
mention only the two institutions of which I happen to be
an alumnus.
The general extension movement came into being in
this country at about the same time as the Cooperative
Extension Service and had some of the same founders.

This

movement brought courses, short courses, and conferences
to the people of the country, offering them at convenient
times and pl Jces or by flexible methods such as correspond ence,

�13
radio, and, eventually, television.

We must all pay

tribute to the achievements of this course-oriented system
and hope that it will continue to thrive.

But it must

also be said that it has not had the massive impact either
on American life or on its own sponsoring colleges and
universities th at the Cooperative Extension Service has
achieved.

Could the difference lie in the fundamental

fact that one system simply extended tradition al kinds of
offerings to new clienteles while the other sought ways to
~

base learning ultimately and directly on life experience
and need?
If you believe that this difference is th e significant
one -- and, given your traditions, it seems likely th at
you will -- then you may want to begin thinking about what
meaning life span experi ential learning would h ave for you
and your own colleges and universities.
this topic for a few minutes.

Let us examine

�14
In doing so, I would like to urge you, in the strongest
language possible, n o t to follow the patterns of work of

.-..r

.

the Cooperative Extension Service.

It was a long time

growing and has now become deep-rooted, as befits its
mammoth size.

In this country j t has been developed into

fifty different systems, each of them predominantly under
local and state control.

Every such syst em is highly

complex, each is different from all the others, and each
seeks to adjust flexibly to constantly changing circumstances.
For an imitator to initiate a whole new system would be
impossibly expensive.

For him or' h er to separate out some

part -- such as the county agent or the extension specialist -\ would be to lose the values which can corne only from the
impact of the whole service-pattern.
If you want to move to larger fronti ers, you must
start where Seaman Knapp did.

You must identify a social

need which will r espond to education; then you must apply
to it your expertise in experiential learning, building

�15
your program up from its foundation in the lives of people,
perfecting and systematizing techniques, winning support

by tangible achievements, and finally achieving the strength
always required for the accomplishment of any major social
task.
It would be presumptuous of me to suggest the problems
on which you should work but my comments need the reinforcement of concrete examples.

Let me therefore cite some

(~1

possibilities for service.
To begin with, what about continuing education in the
professions?

Everybody take s it a l mo s t as an article of

faith that lawyers, architects, dentists, pharmacists,
social workers, school teachers, and other professionals
need to go on learning throughout their lives.

Otherwise

they are likely to menace, rather than to help, the very
people they are supposed to serve.

But we also know that

a great many professionals are laggards in this respect.
They ask for special treatment and privileges from society

�16

but some of them do not accept the responsibility that
should accompany their authority.

And so, slowly and

reluctantly, the professions themselves and the state
governments which license some of them are beginning to
take steps to bring matters under social control.

Many

such efforts have to do with supervision, regulation, and
the imposition of penalties for poor practice but a great
deal of hope has also been attached to the provision
and th e mandating -- of continuing education.
In the case of physicians, for example, eighteen
state medical societies require p articipation in continuing
medi cal e d u c a t i o n as a condition for membership renewal.
One state has made it optional.

In twenty-four stat es,

medical licensing boards or legislatures have required
continuing education as a condition for re-licensure.

In

four of these states (Arkansas, Kentucky, Nebraska, Nevada),
the boards have not yet taken any action and in one of the
-f o u r (Nebraska) the board has told the legislature to g o

�17
aw
ay
. T
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r
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�18
l
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. B
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sw
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tm
any f
am
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any p
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l
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�19
t
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ec
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fr
e
p
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t
o
r
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so
fs
c
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n
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n
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d
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tt
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f
am
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l
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;why a
r
et
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yn
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gt
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? C
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t
a
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ydo n
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dt
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s
.

~ at

w
o
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u
,

a
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x
p
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x
am
p
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�20

And yet how badly many of them perform!

They make

mistakes because they do not know enough about the specific
institutions whose destinies they guide.

They make mistakes

because they do not know enough about the category of
institutions they control; they have not been informed,
for example, about how universities or hospitals or local

.

chapters of national associations should organize th eir
affairs.

But most of their mistakes arise because board

members do not understand the basic structures or dynamics
of board operation.

They do not know what they should be

or what they should do -- and, even worse, they do not
know that they do not know.
A great deal has b een done to rem edy this situation
by training various kinds of bo ard members.

The Kellogg

Foundation has assisted many such efforts and, on the
whole, f eels that its money has been we l l invested.

Such

training is truly experiential; it gives an opportunity
for those who serve on some category of boards

such as

�21
those of health care agencies or voluntary associations
to relate the theory they are taught to their own behavior
and that of their fellow members.

But such efforts at

board training usually have been anchored to some single
type of board, ignoring the fact that many people are
simultaneously or sequentially on several boards.

There

is a pool of community leadership which needs to be constantly
strengthened and enlarged; in particular, it needs to
include those people who come from segments of our population
which have not previously been represented on boards.
In Battle Creek our communi ty 'c o l l e g e is trying to
attack this problem directly.

Under the joint leadership

of a distinguished community leader and an academic authority
on boards, a series of seminars is held once or twice a
year.

The participants are people who are already accomplished

board members.

Collectively they define and analyze the

major problems which the boards of our community encounter.

�22

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�23
IV
"Who gets the credit?"

You must examine that question

at many different levels and through many definitions
during the next two days.

I would suggest, however, that

all of you are rather remarkable people, with unusual
abilities and commitment to the true pur oses of education.
In that regard, I chose to leave you with a recent observation
by Futurist Isaac Asimov, as he talks about what is possible,
not just probable in the decades ahead:

"We will go through the 21st century as a species
which, for the first time In history, will be
achieving something approaching intell.ectual
maturity.

And we will look back on everything

before that time as simply the childhood of the
human race.

It is our particular glory, the

generation now living, to pave the way for the
intellectual maturity of humanity."

�24

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�</text>
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" THE NEED FOR EXTENSION WORKERS' PROFESSIONAL I MPROVEMENT"
Summary of Remarks by
Dr. Russe ll G. Mawby, Chairman
W. K. Ke llogg Founda tion
Workshop of Epsilon Sigma Phi
St. Loui s, Mi s sou r i
November 8 , 1982
I have been as k e d to commen t briefly on th e topic , " The
Need f o r Extension Worker s' Profes s ional Improvement. "

Yo u - -

as Extension pro f e s s ional s, bo th indiv idually and collec tively -are be t ter quali fied t o commen t on the need f o r profe s sional
improvement t h a n am I .

I n t he context o f th e workshop f o r ma t ,

I hop e you will b e s h a r i n g with me, as well a s wi th e a c h othe r,
some of y o u r thoug ht s regarding p r o f e ss ion a l deve lopment n eeds
i n contemporary Ext ension.

Th u s , my commen ts wil l be o r i e n t e d

to t h e i mpor tanc e of Ext e n s i o n worker s ' pro f essional improvemen t.
The concept of l ife s p a n e d u c a t i o n i s b ein g increasingly
und er stood and accepted.

Extension is, withou t question, the

mos t comprehensive and suc c ess ful man ifestation o f t hi s conc ept.
In simplist te r ms , li fe span l e arning r e co gniz e s that a s a

�ak -2-

person matures, from early childhood through adolescence in to
adu lthood and old a ge, a n d as one's career progres ses, one
needs to l e a r n new skills, and assimilate and put to use
different knowledge.

At it s best, Extension does this

supe r b l y .
As Extension professionals, we should be rol e models or
shining examples of "lifelong l earners. "

This should be t r u e

in our personal l i ve s , as well as in our professional careers.
Most Ex tension pro fessionals come from subj ect mat ter
backgrounds in t h e broad fields o f agriculture and home
economic s -- anima l science, foods and nutrition, agricul tura l
engine ering, sociology.

As Ex ten sion professionals, whether at

the county, district , or state l e v e ls , our role is that o f
educator, communicator, group process specialist, change agent.
Thus, we must develop knowledge and s k i l l s in these responsibilitie s,
a s well a s keeping curren t in our subject matter specialty.

As

our responsibilities change during t h e course of a n Extension
career, perhaps from coun ty to distric t or state, from generalist
t o sp ecialist, or with different supe rvisory and admi nistrative

�ak -3-

du t i e s, new skil l s and k nowledge must be acquired.

Thus ,

cont inuing p rog rams of management tra in ing i n adm inis tra tion
and sup ervision ar e important.
At one time, Ex tension crea ted the Nationa l Ag ricul tural
Ext ens ion Cen ter f o r Advanc ed S tudy.

Th i s was l o ca t e d at the

Univer sity o f Wi sconsin in Mad ison but was a c r e a t i o n o f t h e
Na ti o n al As s o c iat i o n of Stat e Univer si t i e s and Land- Gran t
Coll ege s, through ECOP (Extension Commit tee on Organization and
Pol ic y ) .

Th is Center served a numb er o f very i mp or t ant purpo ses.

My ques tions t o this workshop ar e a s f o l l ows :

1.	

Are tho s e purposes now being s e r v e d through t he various
cente r s s i mil ar i n purpos e , scat tered th roughout t he
country?

2 .	

If the purpos es are no t being se rved, s h o u l d th ey be?

�ak -4-

3.	

If th e answer to No.2 is " y e s , " what is t h e role of
Epsi lon Sigma Phi as the National Honorary Frat ernity for
Extens ion profess ionals?

A continuing challenge for a ll social in stitutions, i n c l u di n g
Extension and a priva te foundatio n such a s th e one with which I
am affiliated, is to both accommodate to and bring about change.
Th e W. K. Kellogg Foundation, as a social institution, is not
nearly s o old as the Cooperat ive Extension Service.
you, are continually changing.

We, as

But, from time to time, it

s e e ms important to take a hard look; and we have been engaged
in that process for the last six t een months, with our Board and
staff engaged in an intensive prog ram of review, a n alysi s, and
decision-making.

We are now moving forwa rd with some n e w

priorities which represent a s ign ificant response to change -substantial, specific, even dramatic.

I will not detail the

Foundat ion 1s priorities at this time, though I will be happy to
comment i n detail during the quest ion period.

�ak - 5 -

As educationa l managers, the continuing challenge t o
Extension professionals is t o ident i fy prob lems which are
important, then mobi l ize th e know l edge resource s nec e s sary for
d eali ng with t h e m.

�</text>
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                    <text>·'AGRICULTURE -- TODAY AND IN THE FUTURE"
Remarks by Dr. Russell G. Mawby
Chairman and CEO
W. K. Kellogg Foundation
Battle Creek, Michigan
70th Annual Meeting
National Association of County Agricultural Agents
Hershey , Pennsylvania
October 1, 1985
I

It is a pleasure to be here for this 70th Annual Meeting of
the National Association of County Agricultural Agents.

I

am

delighted to see valued Extension colleagues from Michigan and
elsewhere and to get up to date on professional activities of
your Association.
When

your

Thank you for permitting me to be here.

president,

David

Sorenson,

contacted

me,

he

referred to the Seaman A. Knapp Memorial Lecture which I was
privileged

to

give

at

the

land-grant

meetings

Specifically, he asked me to comment on "Agriculture

In

1983.
Today

and In the Future," with reference to the relati onship of agriculture within the university and the involvement of land-grant
colleges of agriculture in serving contemporary societal needs .
Since I have been schooled from the earliest days of 4-H to
"mind my county agent," that is exactly what I will do.

�-2The thoughts

will

I

experience and deep

share wi th you grow out of

conviction.

First,

have

I

an

personal
unbounded

appreciation for and admiration of our land-grant colleges and
universities.

Described as America's first distinctive contri-

bution to higher education, these institutions have been major
players

in

shaping

America's

destiny.

They

represent

one

embodiment of the philosophy expressed often by W. K. Kellogg,
"Education offers the greatest opportunity for really improving
one generation over another."
Second,

I

am a beneficiary of the land-grant philosophy.

grew up on a farm In Kent County, Michigan.
Keats

K.

Vining,

County

Agricultural

I

Our county agents
Agent,

and

Eleanor

Densmoore, Home Demonstration Agent -- enriched the life of the
Mawby family in many ways.

Largely through their influence,

I

became the first member of the Mawby family t o earn a baccalaureate degree.
the

present,

From earliest days as a

both my personal

4-H club member

life and my professional

to

life

have been intermingled with the land-grant world.
Third,

I

have a particular admiration and appreciation for

you who are Extension professionals.
Extension and my wife,

Ruth,

was

My early career was

In

a county home demonstration

agent.
While

some

academic

extension function of
land-grant university's

the

intellectuals
university,

would
this

teaching mission is

denigrate

dimension
in fact

of

the
the

the most

challenging, the most demanding, and the most rewarding form of
teaching.

All of us who have been in both places know it is

�-3-

much tougher to teach a class of skeptical farmers or seasoned
homemakers

than to face

a classroom full of captive freshman

seeking credit in a required course.
difference you have made,

I

are making,

salute you -- for the
and will make,

an

the

lives of countless individuals, families, and communities.
My awareness of your practical and pragmatic professionalism causes me some uneasiness in addressing you this morning on
"Agriculture -- Today and In the Future."
on

agriculture

future.

and

have

much

to

do

with

shaping

its

My unease 1S compounded by some appreciation for the

diversity
brought

today

You are the experts

represented
together

1n

in

this

the

audience.

purposes

of

While
this

you

are

all

association,

you

represent amazing diversity:
Some of you are narrowly specialized;

others have admini-

strative and supervisory roles;
Some come from sparsely settled

regions,

where the farms

are so far apart each has to have its own tom cat;
come

from

urban

centers

where

an

others

agriculturalist

seems

almost misplaced;
Some

view

nicians,

your

professional

role

as

agricultural

purveyors of technical trivia -- not unimportant

if my chickens are dying or my soybeans are sick;
V1ew

your

change;

tech-

role

as

educator,

coordinator,

others

catalyst

for

�-4-

While all are Extension workers,

the state-by-state varia-

tions of organizational structure,

tradition,

and concept

are truly amazing.
To get us all together,

I

would share two assumptions on which

we will proceed:
1.	

All of you are faculty members of your respective colleges,
an

integral

university.

part

of

You

are

the

intellectual

the

fabric

beneficiary

of

of

and

contributor to -- the university's success in serving
various

societal

roles.

You,

just

as

your

everyone

a
its

else

associated with it, have the opportunity and the obligation
to

help

make

it

as

good,

as

comprehens i ve,

and

as

responsive as it can and should be.
2.	

When

I

use

encompassing

the

term

"agriculture,"

definition,

ranging

it

through

has
the

a

broad

and

traditional

departments and disciplines, the varied components of agribusiness, and including the people who are agriculture.
All of us are proud of our identification wi th agriculture, the area of human endeavor which was recognized as
of paramount importance when the Morrill Act was passed In
1862.

Agriculture has been properly described as the basic

�-5-

human enterprise; only as people succeed In agriculture
the

fundamental

processes

of

sustaining

life

through

an

adequate supply of wholesome food -- can they then redirect
their energies and resources to other activities fulfilling
their
life.

aspirations

In

standards

of

living

and

quality

of

Our land-grant colleges of agriculture have a great

tradition

and

have

been

a

major

contributor

In

making

America a great nation with the highest standard of living
and quality of life in the recorded history of mankind ; you
are a part of that tradition and share stewardship responsibility for their future.
Further, in thinking of agriculture and our land-grant
mission, I use the context of the wording in our enabling
legislation dated July 2
one

college

where

the

excluding

other

including

military

learning as

I

1862:

"In each state . .. at least

leading ' object

scientific
tactics,

and
to

shall

classical
teach

such

be,

without

studies
branches

and
of

are related to agriculture and the mechanical

arts ... in order to promote the liberal and practical education of the industrial classes in the several pursuits and
professions in life ... "
While your professional orientation is to agriculture
and

the

agricultural

component

of

total

extension

pro-

gramming, you are the key determinant of the character of
the total extension endeavor

in your

county or district.

You give stature to -- or relegate to relative obscurity --

�-6-

activities

in

family

living,

home

economics,

4-H,

and

community development.

In the health system, while there

are

physician

many

always.

players,

the

is

the

central

figure

In Extension, that central role is assigned to you

in agriculture, thus giving you both a special burden and a
special opportunity.
So agriculture -- a dynamic,
limited

to

agricultural

SCIence

changing concept
or

the

not

technology

of

farming.
II
Undeniably, Seaman A. Knapp, the pioneer Extensionist - who
became an Extension worker

after being a farmer,

and university president, was a

ma~

researcher,

of unusual vision.

A prag-

matic dreamer, he was adept at developing a concept of what the
future might be,
determining
solution,

the

then analyzing the
research

knowledge

constraints or
appropriate

problems,
to

their

and mobilizing the resources necessary to the task.

His field of view was broad, far-sighted,

clear.

At the turn

of this century and before, he provided a vision of which all
of us are the beneficiaries.
The conditions of life have changed in dramatic and remarkable ways

since the days

of

Seaman Knapp.

those of us now in positions of

The

responsibility

challenge to
is

to provide

�-7-

visionary leadership comparable to his in clarity, breadth, and
scope.
ment

My concern is that too many of us may suffer an impairwhich

might

be

labeled

"Agricultural

Scotoma."

In

medieval Latin, the language of medicine, scotoma is defined as
a dimness of vision.

In pondering the future, I wonder -- do

we in agriculture have enough breadth of vision; do we see far
enough;

do we comprehend broadly enough what agriculture can

and should be at the turn of the century and beyond?
cultural sc otoma,

Agri-

to the extent such a condition may exist in

our intellectual processes, will prescribe a limiting vision of
the future .

In sharing with you my concerns in this regard, I

have organized my thoughts around six points .
First,
must

the

be

stature

ele vated

of

agriculture

within

the

conscious

effort

by

through

university
those

In

agriculture .
The modern land-grant university is
cated,

multi-faceted

agriculture

was

institution.

recognized

as

a

complex,

Whereas

the

moving

In

sophisti-

earlier

force

days,

behind

the

creation of this institution and was dominant in its structure,
generally this is no longer the case.
uni vers i ty
has

have

been

been

bypassed

establi shed and have grown,

in

university.

Only

tend

relatively

to

research

be
and

exceptional.

in

relative

scope

instructional
high,

Extension,
Special

As other uni ts

IS

and
the

and

costs
in

per
of

agr icul ture
within

student,

earmarked

college

circumstances

scale

of the
the
which

funding

for

agriculture

now

which have

led

to

these

�-8-

conditions

very

often

are

not

understood

by

others.

Thus,

agriculture often finds itself in a defensive stance within the
university.
Often wi thin the college of agr icul ture
sense of purpose seems to be lacking.

itself,

a unifying

Whether one studies the

organizational chart or the course offerings,

or

variety and

sc ope of departmental activities,

there is little

evidence

a

of

c ollective

"agriculture."

While

this

sense

of

analyzes

missi on around

a

the

theme

of

situati on is n ot unlike that which

prevails elsewhere in academe,

it lends to a lack of

cohes ion

not unlike the situation in agriculture at large.
For

various

institutions

reasons,

have

faculties

developed

an

of

insular

agriculture
mentality,

themselves to a significant extent from the
of which they are a part.

in

many

isolating

larger

university

Faculty members in agriculture of t e n

tend to be apart from the mainstream of the intellectual life
of the institution and to participate only in very limited ways
in the institutional processes of faculty decision-making .
too

few

institutions

today

responsibility -- members of
and

presidents,

cations
culture,

have

provosts,
a

do

people

boards

vice

background

of

in

positions

governors,

or

understanding

its significance and its problems.

key

chancellors

presidents of various
in

of

In

specifiof

agri-

In no more than a

half dozen of your states does your uni vers i ty pres ident have
an agricultural background.

�-9-

All of this
Bright

young

faculty .

suggests

minds

The

several possible courses

must

mission

be

of

attracted

the

college

to

the

must

of action.
agricultural

be

continually

updated and communicated thoroughly, wi thin the uni vers i ty and
beyond.
Further,
the

those

in agriculture must become more active

institutional affairs of the university.

At all

in

levels,

agriculturalists should become involved in academic processes,
faculty

decisi on-making,

university-wide

committees

and

councils.
When

persons

knowledge

of

i

n

positions

agriculture,

the

of

authority

college

of

do

not

agriculture

have
should

assume a responsibility for their enlightenment in appropriate
ways.

You in Extension have unusual opportunities to involve

university

administrators,

the media,

business and financial leaders,

tial decision-makers
issues and needs.

trustees

or

regents,

legislators ,

and other influen-

making them aware of

farm

and

rural

In the final analysis, those responsible for

the university have a vital concern for the best interests of
agriculture

in

the

context

of

the

total university mission.

They are as concerned with making proper decisi ons on behalf of
the college of agriculture as are those who are ln the college
itself.

The political and public persuasiveness of agriculture

-- most vi tally at the local level -- should be mobil i zed to
serve the total university as well as the special needs of the
college.
beneficial.

Such

enlightened

relationships

will

be

mutually

�-10Second,

land-grant

colleges

the coordinating leadership
agricultural research.
it

1S

the

source

of

role

i

agriculture

should

n our nation I s

assume

programs of

This may not directly be your turf, but

of

your

intellectual

capital.

You

are

intellectually undercapitalized or bankrupt without it.
The

patterns and

processes for

the planning and

carrying

out of agricultural research on a nationwide basis seem to be
in disarray.

From before the passsage of the Hatch Act in 1887

through

1930s,

the

the

U.S.

essentially a research and
1930,

USDA

agricultural

large part of its budget .

Department

of

Agriculture

educational organization.

research

activities

was

Even

accounted

for

i

n
a

Today, while the research dollars 1n

USDA have grown, they account for less than two percent of the
departmental budget.

Beginning with farm programs initiated in

the Depression years, the USDA has"been transformed into a conventional governmental bureaucracy managing varied programs of
direct benefit to

specific groups

of farmers,

consumers,

and

other special interests.
One astute observer of the agricultural scene, Dr. James T.
Bonnen, has observed:
USDA provided
which

the

established

sciences,

performed

"From the 1880s through World War II the

intellectual
national
most

of

and

administrative

priorities
the

basic

for

the

SC1ence

leadership

agricultural
research,

and

made major investments in the long-term intellectual and social
capital of agriculture.
culture

have

inherited

Since the 1940s the colleges of agrithe

intellectual

mantle

of

research

�-11leadership,
which

and the mostly informal

national

priorities

for

institutional

agricultural

process

research were

by
set

has evaporated."
Conversations with leaders of your institutions, minutes of
innumberable meetings,
verify need

for

and multiple

speeches

a more systematic and

rational pattern

determining research needs and priorities
allocation

of

research

multiple efforts across
spective,

research

resources,

and

the nation.

programs

at

and panels would

i

n agriculture,

the

for
the

coordination

of

From the Extension per-

the

state,

regional,

and

national levels should:
a.	

be more responsive to farmer and community needs;

b.	

eliminate unnecessary duplication and redundency;

c.	

be more quickly communicated to users; and

d.	

draw more broadly upon knowledge resources beyond the
college

of

research

agriculture,

endeavors:

for

i.e.

both

basic

finance,

and

law,

applied

marketing,

communications, the health sciences, and electronics.
While

address

this

issue, the results are not yet impressive or convincing.

The

erosion of

sporadic
support,

efforts

have

been

made

to

both financial and attitudinal, for agri-

cultural research seems to be one consequence.
Thi r d ,

tives

in

colleges
continuing

of

agr icul ture should

education,

commitment to life-span learning.

augmenting

launch new ini t iatheir

traditional

(This is your ball park!)

�-12-

In an address at the installation of Chancellor Poulton at
North

Carol ina

scholar

State

Uni ver s i ty,

C.

O.

Houle,

preeminent

in adult continuing education and my colleague at the

Kellogg Foundat ion,

commented on the future role of cont inuing

education at land-grant universities.
sure guide

to

that

He said, "We can have a

future only if we liberate ourselves from

certain ideas which keep us prisoners of the past.

The tradi-

tion into which the land-grant institution was born was that of
the res ident college with full-t ime students and

faculty.

In

the thoughts and actions of those who guide land-grant institutions even today, that aspect of their service has remained the
central

core.

The

experiment

movement

outward

from

a

very word,

center

and

to

be

and

but they have always been cons idered as adjuncts to
The

pr oved

campus

important,

activity.

have

on

over

paramount

state,

both

dispersed

a

the

stations,

crucially

'extension,'

not

a

implies

a

part of the center

itself.
"But

the

actual

life

of mankind

demonstrates

a

need

for

education which does not center on campus instruction.

As time

goes

must

be

harmonized in terms of the conception of lifespan learning,

in

which

on,

it

resident

is

teaching,

understood

research

and

Extension

that from birth to senility or death,

the human being should be engaged

In

education,

participating

in each age of life in the kinds of self-directed or socially
organized instruction appropriate to that age."

�-13-

Agricultural education,

encompassing vocational agriculture

at the secondary level, postsecondary degree options,
grams

in Cooperat i ve Extens ion,

and pro-

provides the largest and most

complete illustration of lifespan learning in the world .
unending
this

challenge

area

by

is

your

to keep

it

so .

professional

universities ... professional

Much

is being done

associations

development

Your

and

programs,

ln

in

your

too

often

declining in depth and substantive content, growing out of the
body of knowledge relating to adult learning; electr onic te chnology

and

future;

the

and

satisfaction

computerized

all
ln

inconsistencies.

the

County

rest.

But,

accomplishments
For example,

Extension
while

to

I

Office

you

can

I

find

date,

think it

1S fair

of

take

the
gre at

surprising
to say that

the land-grant universities have not been at the for efr ont
the development
true

i

of

external

n agriculture.

college

during

the

degre es.

This

Many agricultural
course

of

their

in

seems parti cular l y

students

undergraduate

drop

out

of

career,

or

never begin a degree program of study before launching into the
family farm

enterprise

Your

college

of

your

university

or

otherwise moving into agribusiness.

agriculture
which

county of the state.

has

is

probably the

faculty

members

only

college

resident

1n

i

n

very

Yet, typically, and in fact with only one

or two exceptions to my knowledge, colleges of agriculture have
done nothing
enable

in the

pract it ione r s

creation of

external

to

the

complete

laureate or advanced degrees.

degree

requ i rement s

programs
fo r

to

bacca-

�-14Similarly,

colleges

forward wi th the
academi c

concept

credit

performance.

1S

of

seem reluctant to move

exper i ent ial

awarded

With the

application of

of agriculture
for

tradition

research knowledge

learning,

i

n which

demonstrated

competence

and

of

by

and

"learning

doing"

in practical situations,

it

seems natural for agriculture to be a catalyst,

rather than a

spectat or,

in

1n

this

exciting

new

development

continuing

educati on.
Thus,

while

a g r i cu l t u r e

is

in one

sense

the

pioneer

i

n

lifel ong learning and has been a pacesetter, it now seems to be
lagging behind as exciting new developments occur in continuing
education.
Fourth,

colleges

of

agriculture

actively to the processes
The

decisi on-making

established seems

i

should

of agri cultural

process

by

wh ich

contribute

more

policy development.

agricultural

policy

n disarray or virtually nonexistent

is

in any

rational sense, a fact never more vividly apparent than in this
year of congressional activity on farm legislation.
instance of agricultural

research,

As in the

agricultural policy making

has been altered substantially by farm programs which began in
the 1930s.
decades

The Farm Bloc, which was a powerful reality for two

following

development

of

World

War

commodity
the

I,

and

interests

are

now

mov1ng

Executive

and

Legislative

has

been

regional
forces

branches

in

fragmented

groups.
in
the

Such

dealing

by

the

special

with

determination

the
of

policies at both state and national levels impacting on farming
and agriculture.

�1
5
Th
e c
i
r
c
um
s
t
a
n
c
e
s l
nU
.S
.

a
g
r
i
c
u
l
t
u
r
e i
nt
h
e 1980
s a
r
e

v
a
s
t
l
y d
i
f
f
e
r
e
n
t f
r
om t
h
o
s
eo
f p
r
e
v
i
o
u
s d
e
c
a
d
e
s
.

L
ow
c
o
s
t

p
r
o
d
u
c
ti
o
nm
e
t
h
o
d
s
, c
o
u
p
l
e
dw
it
hu
n
t
a
p
p
e
d p
r
o
d
u
c
tiv
e c
a
p
a
cit
y
and av
a
i
l
a
b
l
e c
r
e
d
i
t l
e
dt
ou
n
p
a
r
a
l
l
e
l
e
dg
r
ow
t
h i
nt
h
ef
a
rm
s
e
c
t
o
rd
u
r
i
n
gt
h
e 1950
s and 6
0
s
, r
e
s
u
l
t
i
n
gi
nan a
b
u
n
d
a
n
c
eo
f
f
o
o
d i
n t
h
i
sc
o
u
n
t
r
y
.

D
u
r
i
n
g t
h
e1
9
7
0
s
, U
.S
.

a
g
r
i
c
u
l
t
u
r
e

b
e
c
am
e t
h
e sig
n
i
fic
a
n
tf
o
o
ds
u
p
p
l
ier o
f t
h
e wo
rI
d, e
x
p
o
r
ti
n
g
n
e
a
r
l
y o
n
e
t
h
i
r
d o
f i
t
sp
r
o
d
u
c
e
d c
r
o
p
s
.
i
n
t
e
r
n
a
t
i
o
n
a
ld
i
s
p
u
t
e
s

I

A
t t
h
es
am
e t
im
e
,

t
h
ec
o
s
t and a
v
a
i
l
a
b
i
l
i
t
yo
f e
n
e
r
g
y
,

and growing co
n
cerns f
o
ra
d
e
q
u
a
t
en
u
t
r
i
t
i
on and p
r
o
t
e
c
t
i
on o
f
t
h
ee
n
v
i
r
onm
en
th
a
v
eg
r
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a
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ya
l
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r
e
dd
om
e
s
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i
cf
o
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dp
r
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c
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i
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n
.
T
h
e
r
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sa c
u
r
r
e
n
t n
e
e
d f
o
r co
n
s
i
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n
t and w
e
l
l
co
n
s
t
r
u
c
t
e
d
po
l
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c
i
e
st
os
e
r
v
ea
st
h
eb
a
s
i
s fo
rd
e
v
e
l
o
pm
e
n
to
f t
h
eU
.S . f
o
o
d
s
y
s
t
em
.
F
o
r a h
u
n
d
r
e
dy
e
a
r
s f
a
rm
e
r
sh
ad t
h
ei
n
i
t
i
a
t
i
v
e in d
e
t
e
r
m
i
n
i
n
g

a

~ a

p
o
l
i
c
y
. Tod
ay
, t
h
o
s
ew
h
o w
an
t t
oi
n
f
l
u
e
n
c
e

d
e
c
i
s
i
o
nm
a
k
i
n
g and d
e
f
i
n
et
h
ep
o
l
i
c
ya
g
e
n
d
ai
na
g
r
i
c
u
l
t
u
r
e mu
s
t
j
o
i
nw
i
t
h n
o
n
f
a
rm s
e
c
t
o
r
so
ft
h
ee
conomy
. I
ti
sa
p
p
a
r
e
n
tt
h
a
t
t
h
es
c
o
p
eo
f t
r
a
d
i
t
i
o
n
a
1f
a
rm p
o
l
i
c
yh
a
s e
x
p
a
n
d
e
d
.

C
o
n
c
e
r
n
s

f
o
rn
a
t
i
o
n
a
ls
e
c
u
r
i
t
y
,t
h
ee
n
v
i
r
o
nm
e
n
t
, con
sum
e
ri
n
t
e
r
e
s
t
s
,and
e
conom
i
c and r
e
s
i
d
e
n
t
i
a
ld
e
v
e
l
o
pm
e
n
t n
ow i
n
f
l
u
e
n
c
et
h
ed
i
r
e
c
t
i
o
no
f Am
e
r
i
c
a
n a
g
r
i
c
u
l
t
u
r
e.

I
no
r
d
e
r t
h
a
ti
n
f
o
rm
e
d and

p
r
u
d
e
n
t d
e
c
i
s
i
o
n
s c
a
n b
e m
ad
e r
e
g
a
r
d
i
n
gf
o
o
d p
r
o
d
u
c
t
i
o
n and
u
s
e
,

a
l
t
e
r
n
a
t
i
v
e c
o
u
r
s
e
s o
f

a
c
t
i
o
n mu
s
t

b
e f
o
rm
u
l
a
t
e
d
I

a
s
s
e
s
s
e
d
, and commun
i
c
a
t
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o
rt
h
ec
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a
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nb
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r
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v
a
t
es
e
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t
o
r
s
.

�-16Unfortunately, while the process of policy setting in agriculture has
the

become more tumultuous and the issues more urgent,

engagement

public

concern

research

colleges

seems

budgets

dimini shing
society

of

and

agriculture

t o have

lessened.

Extension

program

commi tment

desperately

of

to

pol icy

needs

an

ln

this

A cursory
activities

problems.

objective,

area

of

review of
suggests

But

a

Amer i can

comprehensive,

and

credible appr oa ch to issues dealing with agriculture, food, and
the

envir onmen t.

assume

a

Hopefully,

le adership,

but

land-grant
not

instituti ons

propr ietary ,

role

i

will
n

the

agricultural policy arena.
An additional dimension regards the understanding of agriculture by decision-makers and the public.

Most of the people

in t h e United States know little or nothing about agriculture
and a g rib us in e s s .
million;

Th e popu 1 at i on

0

f

the Uni ted Stat e s i s

only three percent live on farms.

Ninety percent of

the populati on has been non-farm f or over thirty years .
and

fewer

people

in

the

United

States

23 3

have

had

any

Fewer
direct

exper i ence or contact with farming and know nothing about the
production of crops and

livestock,

or the processing of food-

stuffs and their movement to the consumer.
population

is

Four-fifths of the

not employed

in the agricultural processing and

distribution enterprises or

in businesses which supply farming

equipment or materials.
All of this suggests a challenge for

agriculture to gener-

ate continuing public understanding of and support for all that

�-17is

required to assure a

quality food

at

reliable,

continuing

reasonable prices.

supply of

In the short term,

high
agrI-

culture must more imaginatively communicate with decisionmakers
at all levels, in both the public and the private sectors.
we operate

on

the

reasonable

assumption

that

If

decisionmakers

make the right decisions based upon the facts and circumstances
as they understand them,

our responsibility is to ensure that

they have complete and valid information.
I have been impressed with some of your innovative ventures
In this regard, including for example, CARET.

The challenge is

to do more and better in such efforts at all levels.
Beyond that,

in the longer term, I suggest that colleges of

agriculture s hould establish as an objective the incorporation
of

an under s tanding of the food supply and the wise management

o f ou r natural renewable resources into the formal education of
all

Americans.

secondary school
through

informal

vocational
cultural

This

should

levels

information

but

and

accomplished

in higher

educational

agriculture,

intellectual

and

be

means.
rather

examples

life of the K-12

education,
I

am

the

not

elementary/
as

well

as

referring

to

integration

into

system,

at

the

the

of

fabric

agri of

the

communi ty college,

the private liberal arts college, and the university.

Think of

your county and your region and its educational system and what
might you do to insure that institution -- as students end up
wi th an understanding of and appreciation for

our

remarkable

system of food supply/agriculture/natural resource management.

�-18Fifth, colleges of agriculture must continually demonstrate
their

efficacy

In

addressing

issues

of

current

vital

public

concern.
As

American

societ y

moves

to

century, the issues at the top of
century and

a

half

ago,

among other things with

end

establishment

the

countryside.

quality

of

life

of

the

twentieth
A

a

reliable

food

res ou rces from a

ind ustri aliz ati on,
people

living

ln

and
the

Such concerns resulted in 1862 in the passage of

three vital pieces of legislation:
ing

of

t o free

basic enterprise like f arming to permit
enhance

the

in our nation were concerned

supply to support urban populations,

to

of

its agenda have changed.

leaders
the

the

sys tem of

land-grant

the Morrill Act establish-

univer sities,

providing f or t h e settlement o f

t h e \·]e st,

the

Homestea.d

Act

and the c r eat i on o f

the o f f i c e tha t would bec ome the U . S . Dep artm en t

of Ag r ic u l tu r e

to carryon pr ograms of research and education.
Today those issues are
America.

no

longer

of

a

prices.

reliable
Colleges

concerned

in

not

supply of
of

with

high

agriculture

food

supply

the American public now

quali ty food
are

and

way

but

In

the

exercise

of

at

generally

nutrition,

special interests of farming and agribusiness.
serving

concern

Due in substantial part to the success of initiatives

which began with legislation in 1862,
assumes

paramount

their

reasonable

regarded
but

Not

with

responsibility

colleges of agr icul ture must develop a

publ ic

standing

that

nei ther

an abundant

food

supply

IS

the

in a self-

society,

such

as

to

unde rguar-

anteed nor easily sustained and create an appreciation for

the

�1
9
f r
e
s
e
a
r
c
h
,t
e
a
c
h
i
n
g
, and E
x
t
e
n
s
i
o
n In a
impo
r
t
an
c
eo
s
s
u
r
i
n
ga
u
p
p
l
y o
u
t
r
i
t
i
o
u
s food s
c
o
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end
ab
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m~

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w
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a
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se
s
s
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n
t
i
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i
I
et
h
e

p
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im
a
ry m
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s
s
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st
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and p
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sf
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ldom a m
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lp
rog
r
am
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f t
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a
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s
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a
r
c
h
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n
, c
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r
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a and c
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emph
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. Too l
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sa
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ed
ev
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lop
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and a
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.

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an n
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-

p
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fp
u
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cf
u
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d
i
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gi
st
ob
es
u
s
t
a
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e
d
.

�-20As regards the environment,
tion

of

demonstrated

agriculture has a

stewardship

and

Unfortunately, in the contemporary scene,

rich tradi-

accomplishment.

agr i cu l ture is often

seen as a vi llain and is on the defens i ve.

Admi ttedly , in the

creation and adoption of agricultural techonology,

too little

attention has been given to impact on the environment.
true, for example,
and

handling

of

in patterns
wastes.

of tillage,

But

such

use of

issues

are

This is

chemicals,
now

being

addressed much more adequately in agricultural resear ch, teachlng,

and

extension.

Agriculture

aggressively to the forefront

should

in environmental

than resist the tide of public sentiment.
society's

posture

regarding

move

the

positively
issues,

and

rather

Only in this way can

environment

become

one

of

responsible stewardship, wise management in utilization, and a
conscious commitment to both the present and the future,

rather

than a flood of faddish reactions.
In summary, to warrant the continuing and increased support
of public funding bodies,

agriculture must articulate clearly

its role in serving the contemporary concerns

of the nat ion.

Traditional support groups will prove inadequate in the future.
Finally, colleges of agriculture should assume a leadership
role in addressing the problems of rural America, in preserving
the vitality of the countryside.
While

urban

America

has

its

articulate

spokesmen

and

political cadres, there is no cohesive voice for the people of
the land and the small towns that constitute a great portion of

�-21-

our population and

the vast majority of

even in the most rural of our states,

our

geography.

And

land-grant universities

address rural issues and needs in sporadic and inadequate ways.
One

of

the

potentially

current crunch in

devastating

agriculture

rural communities.

is

gists

to

and

support

roads,

perhaps impossible,

the various

economists

hospitals,

debilitating

of

the

effect

on

The erosion of both farm income and rural

tax base will make it difficult,
rural areas

the

consequences

call

elements of what sociolo-

"infrastructure":

human services,

for many
schools,

governmental ope r a t i on s , and

all the rest of the elements that contribute to the quality of
life.
This fact seems lost in the chaotic scramble of pol itical
activity now addressing farm legislati on, with ve s t e d interests
vying to preserve their position s . ·
For

more

than

a

half

century,

the

American farm policy has been cheap food.

basic

objective

of

At this point in our

history we need a perspective larger, more comprehensive, more
visionary, if much of the character of American life is to be
preserved and nurtured.
And so,
resources

who speaks

from

issues and needs?

for

throughout

RURAL -the

I hope you do!

and

university

mobilizes
to

knowledge

address

rural

�-22III
And,

now,

system

of

a

closing

thought

developmental

In

addressing

institutions,

Dr.

agriculture's

James

T.

Bonnen

observes, "Man, not science, transformed U.S. agriculture.

Men

and women, acting through the institutions which they created,
developed

scientific

knowledge,

changed

human

values

and

aspirations, modified old institutions and created new ones as
they saw the need,

and

step by

step transformed the

produc-

tivity and welfare of U.S. farmers."
Agriculture -- In the future:
be

determined

by

those

who

days, with agriculture and
dramatic transition,
kinds

of

expertise,

comprise

rural

it.

In

communities

these

troubled

in a process of

there is a greater need than ever for the
vision,

an d

May

be

colleagues

provide.

challenge.

I wish you Godspeed.

RGM/kj352c

Much of what it becomes will

you

inspiration
adequate

to

you

and

your

task

your
and

�</text>
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~

- L

Notes from RGM's Presentation on "The Role of
Philanthropy in Serving Communities," the First
~
Rt a t J on.. i~ t pe Distinguished Lecture
S ies in N profit Or n i za t i
de r s h i p
Wayne State University (McGregor Conference
Center), Detroit, MI - October 1, 1992

~5---tU-d
c
I

1-

I

I
(

(

(
/ .

z.

{]

J

�We can gain a better understanding of the third sector by looking more
closely at the kinds of organizations that comprise it.

The sector is

made up of six basic types of organizations:

1.	

Educational organizations -- private elementary and secondary
schools, colleges, and universities.

Also vocational schools,

libraries and research institutes ___

2.	

Health services -- non-profit hospitals, nursing homes,
out-patient care facilities, and visiting nurse organizations.

3.	

Human services -- the YMCA, YWCA, Big Brothers/Big Sisters,
Meals on Wheels, among thousands of others.

4.	

The arts and cultural organizations -- museums, symphonies,
repertory

companies, public TV and radio stations, among many

others.

5.	

Religion -- organized churches of every denomination.

6.	

Civic, social and fraternal organizations -- neighborhood
organizations, fraternities and sororities, unions and service
clubs.

�4

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z
a
t
i
o
n
s
. I
tp
r
o
v
i
d
e
sh
a
l
fo
fo
u
rh
e
a
l
t
hc
a
r
e
,n
e
a
r
l
ya
q
u
a
r
t
e
ro
fo
u
re
d
u
c
a
t
i
o
n
,a s
u
b
s
t
a
n
t
i
a
lp
o
r
t
i
o
no
fs
o
c
i
a
ls
e
r
v
i
c
e
s
,~~- ~ ~~~~
mo
s
t o
ft
h
ea
r
t
s
,and a
l
lo
fo
u
rr
e
l
i
g
i
o
n
. I
temp
loy
s7
.
2m
i
l
l
i
o
n
p
e
o
p
l
e
, wh
i
ch i
s6
.
1p
e
r
c
e
n
to
fo
u
rt
o
t
a
lemp
loym
en
t
. I
ta
c
c
o
u
n
t
sf
o
r

'
-

$
2
2
8
.
2b
i
l
l
i
o
ni
nin
com
e
,wh
i
ch i
s6
.
4p
e
r
c
e
n
to
ft
h
en
a
t
i
o
n
a
lt
o
t
a
l
.
Th
e
s
ef
i
g
u
r
e
s
,by t
h
ew
ay
, a
r
et
a
k
e
nf
roma s
t
u
d
ydon
e by t
h
e
o
r
g
a
n
i
z
a
t
i
o
n INDEPENDENTSECTOR
,p
u
b
l
i
s
h
e
di
n1987
.

~

s
u
p
p
o
r
t
st
h
et
h
i
r
ds
e
c
t
o
ro
r
g
a
n
i
z
a
t
i
o
n
s
? We a
l
ldo
,b
o
t
h

i
n
d
i
r
e
c
t
l
y(
t
h
r
o
u
g
ht
a
x
e
s
)
,and d
i
r
e
c
t
l
y(
t
h
r
o
u
g
hp
h
i
l
a
n
t
h
r
o
p
y and
v
o
l
u
n
t
e
e
r
i
sm
)
. Ag
row
ing numb
e
ro
ft
h
i
r
ds
e
c
t
o
ro
r
g
a
n
i
z
a
t
i
o
n
sa
l
s
o
e
a
r
n in
com
eby c
h
a
r
g
i
n
gf
e
e
sf
o
r

~	

t

~

s
e
r
v
i
c
e
st
h
e
yr
e
n
d
e
r
.

on a
l
ll
e
v
e
l
s-l
o
c
a
l
,c
o
u
n
t
y
,s
t
a
t
e
,and f
e
d
e
r
a
l-

p
r
o
v
i
d
e
s 20 p
e
r
c
e
n
to
ft
h
es
u
p
p
o
r
tf
o
ro
r
g
a
n
i
z
a
t
i
o
n
si
nt
h
et
h
i
r
d
~---

s
e
c
t
o
r
,t
h
r
o
u
g
hd
i
r
e
c
to
u
t
l
a
y
s and r
e
im
b
u
r
s
em
e
n
t
s
. A
l
s
o
, t
h
i
r
ds
e
c
t
o
r
o
r
g
a
n
i
z
a
t
i
o
n
sa
r
es
u
b
s
i
d
i
z
e
dt
h
r
o
u
g
hs
p
e
c
i
a
lp
o
s
t
a
lr
a
t
e
sand
ex
emp
t
ion f
rom t
a
x
a
t
i
o
n
. I
ts
h
o
u
l
db
em
en
t
ion
ed t
h
a
tn
o
ta
l
lt
h
i
r
d
s
e
c
t
o
ro
r
g
a
n
i
z
a
t
i
o
n
sr
e
c
e
i
v
ed
i
r
e
c
to
u
t
l
a
y
s and r
e
imbu
r
s
em
en
t
sf
rom
gov
e
rnm
en
t
a
lo
r
g
a
n
i
z
a
t
i
o
n
s
;b
u
ti
nt
h
ea
g
g
r
e
g
a
t
e
,o
n
e
f
i
f
t
ho
ft
h
e
s
u
p
p
o
r
to
f su
cho
r
g
a
n
i
z
a
t
i
o
n
s com
ef
romgov
e
rnm
en
t
a
ls
o
u
r
c
e
s
.

�"

5

The great majority of support for third sector organizations, however,
comes from p i1anthropy and volunteerism.

According to the

publication Giving. USA, more than $93 billion was donated to such
organizations in 1987.

Many people imagine that corporations and

large foundations give the lion's share of this support, but just the
opposite is true.

In 1987, 88 percent of the giving in this nation

was by individuals.

But there is an even larger source of support for third sector
organizations than philanthropy.
of support for the sector.

Vo1unteerism is the largest source

According to the INDEPENDENT SECTOR, a

recent Gallup Poll revealed that 80 million adults volunteered in
1987, giving a total of 19.5 billion hours, representing an estimated
value of $150 billion.

Together then, philanthropy and volunteerism

contributed nearly $250 billion to third sector organizations in 1987.

The statistics I have just cited are impressive, but they can
sometimes obscure the true meaning of such a complex idea as the third
sector.
lives.

Speaking in human terms, the sector touches all of our
It is possible to be born in a non-profit hospital, attend

private schools, graduate from a private university, spend a career
working for social service organizations, relax by visiting museums,
die in a non-profit nursing home, and have a memori al s e rvice in a
church.

�6

In fact, it is impossible for us not to be involved with the sector.
We are involved as users and donors, as professionals and as
volunteers.

It is an essential part of everyone's life.

The sector

can, in a sense, be all things to all people because of its incredible
diversity.

Its organizations form a mind-boggling variety.

its constituent entities are polar opposites:

Some of

the National Rifle

Association and Hand Gun Control, Inc.; Right to Life and Planned
Parenthood .

Their diversity helps to protect our country's pluralism,

and our liberty.

I

The sector is the home for many of the causes in which we believe.
Its organizations feed the hungry, provide shelter for the homeless,
care for the ill, and fight for basic human rights.
some of our most cherished freedoms:

They safeguard

religion, speech, and assembly.

Moreover, America's third sector is the envy of the world.

In no

other nation is private, voluntary action for the public good
practiced to such an extent.

In fact, some nations, such as Japan and

Italy, are deliberately attempting to stimulate the formation of a
third sector in their countries.

Individuals are the life blood of America's third sector.

~

Seventy-two

of its support comes directly from individuals through

philanthropy and volunteerism.

Without these gifts of money, talent,

and time, the sector would not be able to function.

�- 4Fo
rum f
o
ry
o
u
r
t
h
i
n
g
sh
a
p
p
e
n
,
y
o
u
r

e
x
c
i
t
e
df
o
rt
h
e

f
u
t
u
r
e
.

I
I

S
h
a
r
i
n
g t
h
o
s
et
h
o
u
g
h
t
sl
e
a
d
su
s n
a
t
u
r
a
l
l
y t
ot
h
e
t
o
d
a
y
:

~~
~~ t ~ ~~

"P
h
i
i
a
n
t
h
r
o
p
y
,s Rol
ef

t
o
p
i
cf
o
r

e
.
..:::L-.
.
.
~~ e~~~~~~
Common G
o
o
d
.
"
i~

d

I
n

t
h
i
n
k
i
n
ga
b
o
u
tw
h
a
t i
sh
a
p
p
e
n
i
n
gi
nc
o
n
t
em
p
o
r
a
r
ys
o
c
i
e
t
ya
si
t
r
e
l
a
t
e
st
o
t
h
ef
u
t
u
r
eo
f t
h
e common g
o
o
d
, Iw
a
s t
em
p
t
e
dt
ob
e
g
i
nw
i
t
h a l
i
s
to
f

-

c
o
n
c
e
r
n
s n
o
t u
n
l
i
k
e t
h
e a
g
e
n
d
a o
f t
o
p
i
c
sb
e
i
n
g a
d
d
r
e
s
s
e
d a
t t
h
i
s
r=

c
o
n
f
e
r
e
n
c
e
. I

db
ep
re
s
um
p
tuou
s a
n
di
n
a
p
p
r
opr
i
a
t
ef
o
rm
e t
o

p
r
o
p
o
s
e a rong

g
o
o
d
.

You are k
n
ow
l
e
d
gea
b
l
ea
b
o
u
tt
h
eco
nc
e
r
n
s
p
a
r
t
i
c
u
l
a
r
l
yi
ny
o
u
r hom
ec
o
n
n
n
u
n
i
t
i
e
s
.

R
a
t
h
e
r
, I h
a
v
e c
h
o
s
e
n
, i
nb
r
o
a
d o
v
e
r
v
i
ew
, t
os
h
a
r
ev
e
r
y b
r
i
e
f
l
ys
i
x
o
b
s
e
r
v
a
t
i
o
n
s a
b
o
u
t t
h
i
n
g
s g
o
i
n
g on i
no
u
r s
o
c
i
e
t
y
, f
o
r w
h
i
c
h
im
p
l
i
c
a
t
i
o
n
sf
o
rp
h
i
l
a
n
t
h
r
o
p
y a
r
e r
a
t
h
e
ra
p
p
a
r
e
n
t
.

t
h
e

I hop
e you w
i
l
l

f
o
r
g
i
v
emy f
r
e
q
u
e
n
tr
e
f
e
r
e
n
c
et
oM
i
c
h
i
g
a
n and B
a
t
t
l
eC
r
e
e
ka
n
da
c
t
i
v
i
t
i
e
s
o
f t
h
eW
. K
. K
e
l
l
o
g
g F
o
u
n
d
a
t
i
o
n-t
h
e
s
ea
r
et
h
ee
x
am
p
l
e
s I know b
e
s
t
.
You w
i
l
ls
e
ey
o
u
r commun
i
ty a
n
dy
o
u
r
s
e
l
fi
nt
h
ei
l
l
u
s
t
r
a
t
i
o
n
sI s
u
g
g
e
s
t
.

O
b
s
e
r
v
a
t
i
o
n 1c
o
n
c
e
r
n
st
h
es
e
em
i
n
gi
n
a
b
i
l
i
t
yo
fo
u
rp
o
l
i
t
i
c
a
lp
r
o
c
e
s
s
e
s
i
l
lLdi
n
s
t
i
t
u
t
i
o
n
st
od
e
a
lw
i
t
hs
i
g
n
i
f
i
c
a
n
ti
s
s
u
e
si
ns
u
b
s
t
a
n
t
i
a
lw
a
y
s
.

�- 5 This

is most vivid at

the national

level where Congress

is

struggling

ineffectively with such concerns as fiscal and financial responsibility,
trade imbalance,

farm programs,

the arts, energy policy,

and

foreign affairs,

child care,

support of

environmental quality

In Lansing, our state politicians are equally ineffective on matters of
school finance,
other

our state budget, Workmen's Compensation, and a host of

concerns.

I

suspect

you

may

feel

the

same

about

doings

in

Columbus.

At

the local level,

you can make your own analysis of effectiveness

in

dealing with human services, environmental concerns, and all the rest.

Technology

has

changed

the

nature

of

politics

and

politicians

dramatically.

New techniques of sophisticated, instantaneous polling and

the

of

influence

seems

mass

media

treatment

to have forced elected officials

of

every

to become less

society and more the followers of herd instinct.
lead only when consensus has been reached,
parade

is

going and

then

rush

to

its

issue

and

personality

the "leaders" of

There is a tendency to

to wait to see which way the

head.

Other

changes which

have

influenced the political process to society's disadvantage have been the
proliferation of the number and the dramatic increase in skill of special
interest groups of every variety and the concept of entitlement whi ch ha s

~~~~~~~~~

handcuffed political response to changing needs.

Today,

there

are

few

in

elected

office

who

could

be

described

statesmen with vision, commitment, and a concern for the whole.

as

Patterns

of political power also have changed dramatically, with greater diffusion
and less loyalty to party and purpose.

�- 6Th
e n
e
te
f
f
e
c
to
fa
l
lo
ft
h
e
s
ec
h
a
n
g
e
sh
a
sb
e
e
nt
h
el
e
s
s
e
n
e
da
b
i
l
i
t
yo
f
g
o
v
e
r
nm
e
n
ta
ta
l
ll
e
v
e
l
st
ob
ea s
o
u
r
c
ea
n
dc
a
t
a
l
y
s
tf
o
rs
o
c
i
a
lc
h
a
n
g
e
.

T
h
i
s
,

n e
n
h
a
n
c
e
d p
o
t
e
n
t
i
a
l r
o
l
e o
f
t
h
e
n
, s
u
g
g
e
s
t
s a

i
n
i
t
i
a
t
i
v
e
st
od
em
o
n
s
t
r
a
t
en
ew a
n
sw
e
r
st
os
o
c
i
e
t
a
ln
e
e
d
s
, t
oi
n
i
t
i
a
t
i
v
e
v
e
n
t
u
r
e
s
,t
op
r
o
v
i
d
et
h
ev
i
s
i
o
na
n
dc
om
p
r
e
h
e
n
s
i
v
ea
p
p
r
o
a
c
hw
h
i
c
h p
o
l
i
t
i
c
s
f
a
i
l
st
op
r
o
v
i
d
e
.

O
b
s
e
r
v
a
t
i
o
n

2 c
o
n
c
e
r
n
s t
h
e s
e
em
i
n
g r
e
t
u
r
n (
s
h
i
f
t b
a
c
k
) t
o l
o
c
a
l

r
e
s
p
o
n
s
i
b
i
l
i
t
ya
n
dc
o
n
t
r
o
li
na
d
d
r
e
s
s
i
n
gs
o
c
i
e
t
a
l

~

F
o
ra s
p
a
no
fa
b
o
u
ts
i
xd
e
c
a
d
e
s -- f
rom t
h
e"
p
r
o
g
r
e
s
s
i
v
ee
r
a
"a
tt
h
et
u
r
n
o
f t
h
ec
e
n
t
u
r
yt
ot
h
el
a
t
e1
9
6
0
s
,a
n
dp
a
r
t
i
c
u
l
a
r
l
yb
e
g
i
n
n
i
n
gw
i
t
h "N
ew
D
e
a
l
" i
nt
h
ed
e
c
a
d
eo
ft
h
e'
3
0
s-t
h
ef
e
d
e
r
a
lg
o
v
e
r
nm
e
n
t t
o
o
ka
ne
v
e
r
i
n
c
r
e
a
s
i
n
gp
a
r
ti
nm
e
e
t
i
n
g t
h
en
e
e
d
s-o
ft
h
eAm
e
r
i
c
a
n p
e
o
p
l
e
. S
i
n
c
e t
h
e
e
a
r
l
y 1
9
7
0
s
, t
h
a
tt
r
e
n
dh
a
s f
i
r
s
ts
l
ow
e
d
, t
h
e
n s
e
em
ed t
o r
e
v
e
r
s
e
.
I
n
c
r
e
a
s
i
n
g
l
y
,s
t
a
t
e
sa
n
d l
o
c
a
l
i
t
i
e
sa
r
eb
e
i
n
g c
a
l
l
e
d upon t
od
e
l
i
v
e
r
s
e
r
v
i
c
e
sa
n
dp
r
o
v
i
d
eb
e
n
e
f
i
t
st
op
e
o
p
l
ea
tt
h
ecommun
i
ty l
e
v
e
l
.

T
h
i
s f
a
c
tp
o
s
e
s p
r
o
b
l
em
s f
o
ra
l
ls
t
a
t
e
sa
n
d l
o
c
a
l
i
t
i
e
s
. T
h
i
s p
u
t
s
p
r
e
s
s
u
r
e on t
h
et
a
xs
y
s
t
em
, e
s
p
e
c
i
a
l
l
y
, t
or
a
i
s
er
e
v
e
n
u
e
s t
oc
o
v
e
r
i
n
c
r
e
a
s
e
ds
t
a
t
ea
n
dl
o
c
a
le
x
p
e
n
d
i
t
u
r
e
s
.

A d
e
s
i
r
a
.b.
.
l
.
.e
.c
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e
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st
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em
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eb
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rt
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, a
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d
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ll k
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e
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e answ
ers
u
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a
l
l
y l
i
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sa
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nt
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ei
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c
r
e
a
s
e
d comm
i
tm
en
t a
n
d
i
n
v
o
l
v
em
e
n
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fp
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o
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r
e
. A
g
a
i
n
, o
p
p
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t
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e
sf
o
rp
r
i
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a
t
es
e
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o
r
i
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i
t
i
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:

t
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sa d
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t
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ob
e
com
e mo
r
e

�- 7 efficient and more effective in using limited resources and in mobilizing
local leadership.

Observation

3

collaborations.

concerns

"t he

increasing

rhetoric

about

public/private

We hear it from the President, members of congress, our

governors, and many of us.

Such collaboration of

private philanthropy with public

institutions and

programs is going on in all of our communities, to the advantage of all.

The best observations tend to be at the community level -- in education,
child

care

and

living for

child

abuse

the elderly,

prevention,

substance

abuse,

intergenerational initiatives,

independent

the cul tural and

performing arts, and a host of other examples.

A concern that I would share with you is that, unless we are careful in
such collaborative efforts,

they will, in a sense, be "one-way."

Public

officials are anxious to mobilize and direct private resources to "their
chosen objectives."
philanthropy
available
relates

in

for
to

the

They are not always anxious to be helpful to private

addressing

such

philanthropic
treatment

of

deliberations still underway.
chari table

contributions,

taken are usually eros ive,

concerns

purposes.
charitable

as

The

increasing
current

the

evidence

contributions

in

While rhetoric on behalf o f

and volunteerism is
invasive,

resources

the

this
budget

ph ilant hro py,

usually effus i ve,

res tric tive,

of

ac t i ons

and disc ouraging.

In

our various legislative skirmishes at the national level since 196 9, we
usually count success in terms of limited losses rather than real gains.

�- 8 I

think our continuing approach should be to be cooperative with public

institutions and organizations, but to be cautious and not be coerced.

Observation 4 concerns

the dichotomy between the nature of

the problems

whi ch concern us and the solutions we devise.

The problems of concern to society tend to be complex, multidisciplinary,
overarching,

penetrating,

and permeating.

Each of us

can make our own

list -- inflation, K-12 and higher education, home care for the elderly,
groundwater, environmental quality, job generation, peace.

To the contrary, the solutions
tend

to

be

narrow,

most often devised to address such issues

discipline-

or

profession-oriented

and

biased,

simplistic, and inadequate to the task.

A major contribution of philanthropy in addressing societal needs can be
to

encourage

and

demonstrate

programs

which

are

comprehensive,

collaborative, and provide continuity .

Observation

5

concerns

the

persistent

reluctance

to

face

facts

and

to

deal with reality.

This is a somewhat human charac teris tic -- a res is tan ce t o c han ge , when
we are comfortable with that which we know .

Sometimes,
their

even when the evidence is overwhelming, both individuals and

institutions

are

reluctant

to

respond.

It

is a

mos t areas of human concern, we know be t ter than we do."

truism

that

"in

Think only of

�- 9 the areas which may be of special interest to you:

substance abuse, K-12

education, and health care.

For example, if we think of child development in the early years, we know
that age five is too late for societal concern and intervention, yet most
youngs ters

and mos t

communi ties

pre-school

programs

of

elementary

years

are

high
most

lack

comprehensive

quality.
important

The
and

early childhood and

evidence
that

is

drop-out

clear

that

the

can

really

be

predicted by grades six or seven.

Yet,

we

persist

starving

the

teacher will

in

accrediting

elementary

our

years

tell you that it

schools

whenever
takes

at

the

resources

the first

high school
are

level,

limited.

three months

Every

of

the new

school year to catch up to where students were when school ended in the
spring,
the

yet we persist in having a

summer

months

a

three-month break in learning during

school-year

model

es tablished

by

an

agrarian

Pennsylvania

recently

society nearly two centuries ago.

In

the

matter

commented,

of

penal

reform,

the

Governor

of

"It costs $24,000 a year to keep a person in the state pen,

but only $8,000 a year at Penn State."

We as a society, through our instituti ons and organizati ons, must p u t
bett er

use

ca talys t.

that

which

is

already

known.

Philanthro py

can

be

a

to
key-

�- 10O
b
s
e
r
v
a
t
i
o
n

6 conc
e
r
n
s t
h
e p
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s
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c
e o
f "
t
u
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sm
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n a
d
d
r
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s
s
i
n
g

s
o
c
i
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t
a
ln
e
e
d
s
.

U
s
u
a
l
l
y

p
r
o
g
r
am
s o
f hum
an s
e
r
v
i
c
e a
r
e b
a
d
l
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r
a
gm
e
n
t
e
d and l
a
c
k

c
o
n
t
i
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u
i
t
y
.

I
n B
a
t
t
l
e C
r
e
e
k
,

f
o
r e
x
am
p
l
e
, w
e

h
a
v
e 67

i
d
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i
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d

v
o
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a
r
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so
fy
o
u
t
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. P
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u
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a
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sm i
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o
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; c
om
p
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o b
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dc
om
b
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e
h
a
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ra
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en
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t
!

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e c
l
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a
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e
s
te
x
am
p
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no
u
r hom
e town w
a
s i
nh
e
a
lt
hc
a
r
e
, wh
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e w
e h
ad
two h
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, v
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s t
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a
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t
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rom l
e
s
st
h
a
n50 p
e
r
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to
c
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p
a
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c
y
.

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na
d
d
i
t
i
o
n
,w
e h
av
et
h
e

u
s
u
a
lh
o
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to
fo
t
h
e
rh
e
a
l
t
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a
r
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a
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a
t
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s-V
i
s
i
t
i
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gN
u
r
s
e S
e
r
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i
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,
D
e
p
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tm
e
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t o
f P
u
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a
l
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, Am
e
r
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c
an R
ed C
r
o
s
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, H
o
s
p
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e
, M
e
a
l
s

on

W
h
e
e
l
s
, v
o
l
u
n
t
a
r
yam
b
u
l
a
n
c
es
e
r
v
i
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e
s
,a
n
dm
any m
o
r
e
.

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n
h
a
p
p
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l
y
, w
h
i
l
e e
a
c
hi
scompo
s
ed o
f i
n
t
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l
l
i
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e
n
t
,a
b
l
e
,d
e
d
i
c
a
t
e
d
, a
n
d
w
e
l
l
i
n
t
e
n
t
i
o
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e
d i
n
d
i
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i
d
u
a
l
s
,e
a
c
ha
l
s
ot
e
n
d
st
oa
d
d
r
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si
s
s
u
e
sf
rom t
h
e
p
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r
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p
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t
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ft
h
e
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ro
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a
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z
a
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n
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n
s
t
i
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u
t
i
o
n
a
l~

ti

E
a
ch i
s

c
o
n
c
e
r
n
e
dw
i
t
h t
h
e
i
rown n
i
c
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o
oo
f
t
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nn
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n
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et
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f o
t
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dw
i
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ta
t
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n
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i
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nt
ot
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om
p
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n
s
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eh
e
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n
e
e
d
s o
f t
h
ep
e
o
p
l
e o
f t
h
e commun
i
ty
.

I
n B
a
t
t
l
e C
r
e
e
k w
e f
i
n
a
l
l
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s
u
c
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d
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di
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t
t
i
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g t
h
e two h
o
s
p
i
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a
l
s t
om
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r
g
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.

Now w
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r
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nt
h
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p
r
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c
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s
so
fg
e
t
t
i
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gt
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g
a
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, a

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f
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n
c
ei
nb
r
i
n
g
i
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b
o
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t

s
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r
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i
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i
c
ha
r
ec
om
p
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h
e
n
s
i
v
e
,c
o
l
l
a
b
o
r
a
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i
v
e
, and c
o
n
t
i
n
u
o
u
s
.

�- 11 -

III

In conclusion,
common good?
us here,

what will be

philanthropy s
I

role

for

the

future

of

the

The hard reality -- or the exciting fact -- is that all of

individually and collectively, will make that determination by

our decisions and actions.

We may be passive and reactive -- or we may

be creative and participatory.

While

we

are

continually

addressing shortcomings,
perspective.

concerned

we need

to

with
keep

dealing

these

with

problems

troublesome

concerns

and
in

For example, we read a lot about the problems of teenagers

today, but most teenagers do well

they are no t on drugs,

they do no t

get pregnant, and they do not drop out.

At

the same time,

It

is

to

such

there are

issues

that

pressing concerns which must be addressed.
much of

our

thought

and

resources

mus t

be

directed.

We

tlr ;.

in

f&gt;hHarrt:hropy

foundations,

or

private

whether

in

foundations

circumstances and opportunities.

corporate
-- mus t

be

grantmaking,
responsive

community
to

changing

Most of the significant new directions

imperative to our societal future will not be charted by government.
fac t

I

many

elected off i cials

are

almos t

desperate

for

bet t e r

In

an s wers .

proposed solutions to perplexing issues.

We

in philanthropy can continue

creative
level.

collaborative

our

approaches

to

tradition of
human

innovation,

concerns

at

the

nurturing
community

�- 12 -

We can provide

leadership

to enhanc e

the

resources of philanthropy and

ensure their most effective use.

Ohio has a great tradition of social concern.
those

who

have

preceded

us

have

been

We in philanthropy -- and
important

partners

in

this

us

all!

progress.

There

is

Godspeed!

595c:lpt

unfinished

business

demanding

the

best

efforts

of

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                <text>Grand Valley State University Special Collections &amp; University Archives</text>
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                <text> Dorothy A. Johnson Center for Philanthropy and Nonprofit Leadership</text>
              </elementText>
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            <elementTextContainer>
              <elementText elementTextId="452315">
                <text>Philanthropy and society</text>
              </elementText>
              <elementText elementTextId="452316">
                <text>Family foundations--Michigan</text>
              </elementText>
              <elementText elementTextId="452317">
                <text>W. K. Kellogg Foundation</text>
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                <text>1992-10-01</text>
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                    <text>RGM' s Present a tion at"Joini ng F o rc~
Strengthening the Ci r c l e of caring~
Communiti es fo r Children" (al so called
Ch ild Care Conference) Octobe r 10, 1994

RUSSELL G MA WB¥ SlJ~tre'lf
•

G r a ~d Pl a z a Ho t el, Gra nd
Ra p i. d a , MI

MAKERS' CONFERENCE ON-eIHLD~ARE
NING FORCES: STRENGTHENING THE CIRCLE OF
CARING COMMUNITIES FOR CIDLDREN"

I.

WELCOME

k

ON BEHALF OFJHE GRANTMAKERS WHO--ARE COSPONSORI G

rurs

CONFERENCE, I \VOULD LIK&gt;E : T~ ~

EXTEND A WARM WELCOME TO ALL OF YOU!
~

~

Y

COLLECTIVELY, ¥Q.lI::-REPRESRNT MAYORS, STATE
REPRESENTATIVES, CITY AND COUNTY
COMMISSIONERS, TRIBAL COUNCIL LEADERS, AND
OTHER CIVIC LEADERS; CffiLD CARE EXPERTS

~

ADVOCATES; EDUCATORS; COMMUNITY

~N

PERS ~;

SPIRITUAL LEADERS; BUSINESS LEADERS;

HUMAN SERVICE ADMINISTRATORS; CIDLD

4I2.A- t.J'

CAREGIVERS; AND ESPECIALLY ~NT S AND

,

.........--

\

GRANDPARENTS AND ALL THE OTHERS WHO ~ P CARE
FOR CillLDREN.
10/06/94
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~

~ .

�m
j
f
"·
YOURPRESENCEHERE TODAYIND
ICATESTHAT
YOU HAVE A STRONGCOMM
ITMENTTO MAK
ING L
IFE
BETTERFOROUR YOUNGEST C
IT
IZENS
.

JUSTASIMPORTANTISTHEFACT THAT YOU AREHERE
TODAYBECAUSE YOU AREREPRESENT
INGA
COMMUN
ITYIN OURSTATETHATISTRULYCONCERNED
ABOUT ONF
;
i@w OUR MOST PREC
IOUSRESOURCE
,
t
:
.OUR
C
IDLDREN
.

TODAY
, COMMUN
IT
IESFROMTHROUGHOUTM
IC
IDGAN
_

~~

t ~ ~ ~

.
.
-

~

.
.
-a
:
;
..___4

AREIN ATTENDANCE -LARGEC
IT
IES
,SUBURBAN
COMMUN
IT
IES
,SMALLTOWNS
,COUNT
IES
,
RESERVAT
IONSANDRURAL AREAS
. WE ALSO HAVE A
c ar~~
~~
TEAMREPRESENT
INGSTATEGO ERN E~AND TATE
~o

~

.

ORGAN
IZAT
IONS
. T80E
'
fHER
,YOU ~ REPRESENTTHE
WEALTH OF D
IVERS
ITY ANDSTRENGTHTHATEX
ISTSIN
OUR STATE
.

1
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�WE
'VE ALL HEARD THEAFR
ICAN PROVERB
,"
ITTAKES
THEWHOLE V
ILLAGE TORA
ISEA CH
ILD
.
" FOR
PRESENTPURPOSES
,I
'DL
IKETO AMENDITTO READ
,
"
ITTAKESFAM
ILYAND A CAR
INGCOMMUN
ITYTO
RA
ISEA CH
ILD
.
"

FORWE TRULYBEL
IEVETHATITTAKESA CAR
ING

~ ~ a~o:e---

COMMUN
ITY-NOT JUSTPARENTS NOT JUSTSOC
IAL
t
I

WORKERS - BUTALLOFY U WHO ARE REPRESENTED
HERETODAYTOTRULYMEET THENEEDS OF OUR
CH
ILDREN
. BU
ILD
INGSUCHCOMMUN
IT
IESREQU
IRESA
I
'
-1
/JJPS .
. ·
14

SHAREDV
IS
ION
, ONETHAT
'SSHAPEDBY MANYI
fAM
)
S
~

II

AND

T
IUSJS

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~

-

II

�I
I
.

BU
ILD
INGA SHAREDV
IS
ION ISTOUGHWORK -IT
'S
TOUGHBECAUSETHEREARE MANY CHALLENGESTHAT
.
MUST BE MET

~~

r
&gt;
?
'~

?~ r
'
\
t&gt;v
J
~

~
~
TODAY
,FOREXAMPLE
,L
IFEIS
:
:
l
3
f
.N
f
t
:A
¥E
b
l
(NGFORMANY

OF OUR YOUNGEST C
IT
IZENSWHO MOST OFTEN SUFFER
INUEALONG OUR CURRENT
INS
ILENCE
. IFWE CONT
ILDRENW
ILL
PATH
,AN INCREAS
INGNUMBER OF CH
GROW UP W
ITHOUT A CONNECT
IONTOFAM
ILYOR TO
SOC
IETY
,W
ITH FEWSK
ILLSAND OPPORTUN
IT
IES
,
L
IM
ITEDKNOWLEDGE
, AND L
ITTLEHOPE
.
IND
ICATORSOF T

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T

~

RENDDO WE SEE
?

~-

�THERE ARE NUMEROUS REPORTS ABOUT CIDLDREN
INCLUDING RECENT ONES FROM THE NATIONAL
GOVERNOR'S ASSOCIATION AND THE CARNEGIE
CORPORATION OF NEW YORK. THESE REPORTS TELL
US:
•	 MORTALITY RATES ARE TOO IDGH.
•	 CIDLD IMMUNIZATION RATES ARE TOO LOW.
•	 TOO MANY CIDLDREN ARE LIVING IN UNSAFE OR
ABUSIVE ENVIRONMENTS.
•	 TOO MANY CIDLDREN ARE ARRIVING AT SCHOOL
WITHOUT THE PHYSICAL AND EMOTIONAL SUPPORT
THEY NEED TO LEARN. .
•	 POVERTY RATES FOR CIDLDREN ARE TOO IDGH.
•	 TOO MANY CIDLDREN ARE BEING REARED IN
HOUSEHOLDS WHERE ONE OR BOTH PARENTS HAVE
ABANDONED THEIR RESPONSIBILITIES.
•	 FAR TOO MANY CIDLDREN ARE NOT RECEIVING THE
QUALITY CARE THEY NEED WIDLE PARENTS ARE
AWAY.
10/06/94

ccspeech. rgm\p5

�THESECOND
IT
IONSINCREASETHER
ISKTHAT
C
i
l
lLDRENW
ILL NQT D~

ELOP INTOCAR
ING
,.
:
.
-&amp;
'
-a--9·~ J

ONFIDE~ ADULTS W
ITH THECAPAC
ITYTO PROV
IDE ~

~~

THE
IR

C
I
l
lLDREN- ANDSOTHECYCLE

CONT
INUES
.

~~

INTHEUN
ITEDSTATESTODAY-

LY THEMOST

TECHNOLOG
ICALLYADVANCED
, AFFLUENT
, AND
DEMOCRAT
IC SOC
IETYTHEWORLD HAS EVERKNOWNTHECRUC
IALLYFORMAT
IVEYEARS OF EARLY
IMEOF PER
ILANDLOSS
C
i
l
lLDHOODHAVE BECOMEAT
~
FOR
illLD~N ANDTHE
IRFAM
IL
IES
.
NOW
, HOWEVER
, THEREIS ANOPPORTUN
ITY TO c
J
)
.
.
.&amp;
r.
.
'l
s
'
"

~~

P

~~

t
-

'

. AREMARKABLE

i
l
i
!M
lMKt
tNGON THE
DEGREE OF CONSENSUSI{
ESSENT
IALREQU
IREMENTSTHAT POS
IT
IVELY
i
l
lLD
'SEARLYGROWTH AND
INFLUENCEA C
DEVELOPMENT ASWELL ASONTHEWAYS THAT
PARENTSANDOTHERS CANPROV
IDEOUR YOUNGEST
C
i
l
lLDRENW
ITH A HEALTHY START
.

1
0
/
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/
9
4
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�III.

I'E IS

POSITIVE INFLUENCES THAT HEI.;P SHAPE

~HESE

k--

;

'-''-' .J l'

VISION

»r-

• CHERISHED IN FAMILI

A WORLD OF CIDLDREN

,

• SUPPORTED BY COMMUNI¥S,

• CONSIDERED HOLISTICALLY, AND

• NURTURED WITH CARE.

10/06/94
ccspeech.rgm\p7

�r
	

IN

V
IS
ION
,C
IDLDREN
'SNEEDS ARE MET AS THEY

ARE STRENGTHENEDBY AC
IRCLEOF CAREW
IDCH
INCLUDES
:

1
.
	

A COHES
IVEFAM
ILYTHATISDEPENDABLE
UNDERSTRESS
;

2
.
	

A RELAT
IONS
IDPW
ITH AT LEASTO
N
E
CAR
ING
z
s
:
ADULT WHO ISCONS
ISTENTLYNURTUR
ING AND
LOV
ING
;

v
f
-

3
.
	

ASENSE OF HOPE FO
;RA BR
IGHTFUTURE
;

4
.
	

ASAFE ANDHEALTHY ENV
IRONMENTTHATIS
FREEFROMV
IOLENCE ANDABUSEAND
ENV
IRONMENTALHAZARDS
; AND

5
.
	

1
0
/
0
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/
9
4
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A SUPPORT
IVEANDCAR
INGCOMMUN
ITY
.

�IV
.

~ P-

'-

STRENGTHEN~~ THEC
IRCLE _
_
,
,
;
.
.
.
.
.~~ --~- A-t

SIS AGREAT SPOTFORA MAWBYSTORY .
.
.
lTill::::::
:::

WA
lYSTHAT~L 0

~

SCAN

• WiE
J OOW OOINCREASETHECAPAC
ITYOF
COMMUN
IT
IESTO MEET THENEEDS OF YOUNG

•
	~~~~o EN

O RAGEt F~IES

--

TO BEINVOLVED

INDEC
IS
ION
-MAK
ING"
INTEGRAT
INGSERV
ICES
,AND
EXPLOR
INGNEW GOVERNANCE MODELS
.

•
DEVELOPMENT OPT
IONS FORALL FAM
IL
IES
,
10
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�FOCUS
INGOl
)
IDGHQUAL
ITY C
IDLDCARE
, HEAD
ITH THESEPROGRAMS
START
, ANDPRE
-SCHOOLW
ITH LOCALSCHOOLS
.
COORD
INATEDW

•
	WE I

EE~ HEL
P PARENTSMEET THE
IRC
IDLDREN
'S

,
-

NEEDSBYEXPAND
ING FAM
ILYSUPPORTANDPARENT~
EDUCAT
IONPROGRAMS
,PROV
ID
INGCOMPREHENS
IVE
-R
ISK
SERV
ICESFORSCHOOLAGE AND OTHER IDGH
PARENTS
,PROMOT
INGPLANNEDC
IDLDBEAR
ING
,
ILL
AND ASSUR
ING THATPARENTSCAN ANDW
ASSUME F
INANC
IALRESPONS
IB
IL
ITYFORTHE
IR
C
IDLDREN
.

I~~FFlO EN
SUREHEALTHY DEVELOPMENT OF

•
	

ALL C
IDLDRENTHROUGHACCESS TOEARLYAND
,
CONT
INUOUSPRE
-NATALCARE
, WELL BABYCARE
FULLIMMUN
IZAT
ION
,ANDEXPANS
IONOF THE
SPEC
IALSUPPLEMENTALEAT
INGPROGRAMFOR
WOMEN
, INFANTS
,AND C
IDLDREN(W
IC
)
.

~.
.
10
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.
.
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,.
.
.
.
.
.
.
_
.

/
&lt;
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-

_
.
.
.-

�REDUCEVA
JUOUSUNHEALTHY
DEVELOPMENTS SUCH ASC
IDLDABUSE
, NEGLECT
,
COMMUN
ITYV
IOLENCE
, SUBSTANCE ABUSE
, AND
ENV
IRONMENTALTOX
INS
.

•
	 t~ItE I :t:O PROVIDEEMOTIONALFOUNDATIONS
FORSCHOOLREAD
INESS BYDECREAS
ING OUT
-OF
HOME PLACEMENTS
,INCREAS
INGTHEAMOUNT OF
IMETHATPARENTSANDOTHER ADULTS
UNHURR
IED T
HAVE W
ITH C
IDLDRENANDENCOURAG
INGFAM
ILY
FR
IENDLY
,COMM
l
.
!N
lTY
, ANDEMPLOYMENT
POL
IC
IES
._
.
.-.~-e
aQ

~
TOENSURET

-~
0
.
.
-

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....
f

~

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~ ~

~------

T ALLC
IDLDRENRECE
IVETHATSOL
ID

EARLYC
IDLDHOODFOUNDAT
ION
,WE BEL
IEVETHERE
MUST BE COLLABORAT
IVEEFFORTSINVOLV
INGTHE
PUBL
ICANDPR
IVATESECTORS
. PARENTS
,BUS
INESSES
,
PARENTANDC
IDLD
-FOCUSEDORGAN
IZAT
IONS
,
P
IDLANTHROPY
,SCHOOLS
,EMPLOYERS
,FEDERAL
,
10
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�STATE
,ANDLOCALGOVERNMENTS
, MUST ALL
IRLEADERS
IDPANDV
IS
ION
. S
INCE
CONTR
IBUTETHE
L
IFEISUNRAVEL
ING FORMANY OF OUR YOUNGEST
IB
IL
ITYTO
C
IT
IZENS
, WE MUSTSHARE THERESPONS

nu
s
S
ITUAT
IONAROUND
. THERESPONS
IB
IL
ITY
TURN'
DOES NOT ANDCANNOTREST W
ITH FAM
IL
IESALONE
..
..
~ ~

'
t
"
"

RECENTREPORTS OF THENAT
IONAL GOVERNOR
'S
ASSOC
IAT
ION ANDTHECARNEG
IETASKFORCEON
IDLDRENCONF
IRMED
MEET
ING THENEEDS OF YOUNG C
F
IND
INGSFROMRESEARCHTHAT CAR
INGFOROUR
C
i
l
lLDRENMUST BE A PARTNERS
i
l
lPBETWEEN
PARENTS
,EMPLOYERS
,COMMUN
ITYLEADERS
,
BUS
INESSES
, SERV
ICEPROV
IDERS
,MED
IA
, NON
-PROF
IT
ORGAN
IZAT
IONS
, GOVERNMENTS
, SCHOOLS
,AND
P
i
l
lLANTHROP
ISTS
. HOWEVE

t~

ALL

S
,WE
-KNOW BETTER H1
\N
-WE DO
.

~

L

. J~~
cJL
.
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~~

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rc
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.
,

- .

�v
.

c
t
nNG THEGAPS
.

.

~

~ ~ ~
\

HOW CAN YOUR COMMUN
ITYMAKE '
nu
s
V
IS
ION REAL
IJ~~

FOREVERYC
I
l
lLDWHO RES
IDESTHERE
? WE"

OW
,

FOREXAMPLE
,THATTHEREARE THREECR
IT
ICAL
PO
INTSTHATSTRENGTHENTHEC
IRCLEOF CARE
.
WHAT WE MUST DO NOWIS TAKEACT
ION TOCLOSE
THEGAPS
.

F
IR
OF ALL
, ITSTARTSW
ITH THEFAM
ILY
.
:
;
:
;
;
.
.
AMER
ICAN TRAD
IT
IONHOLDS THATA FAM
ILYSHOULD
,
ILL
, CAREFORITS
.OWNC
i
l
lLDRENW
ITHOUT
AND W

nu
s
IS ANASSUMPT
ION
OUTS
IDE ASS
ISTANCE AND'
l
lSTOR
ICALROOTS INAMER
ICAN
THATHAS DEEP i

~

CULTURE.
tTODAY
,HOWEVER
, ALL FAM
IL
IES
,
IRC
IRCUMSTANCES
, NEED
REGARDLESSOF THE
OCCAS
IONAL SUPPORTAND ASS
ISTANCE
.

10
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�SECOND, TO MEET THESE NEEDS, AN ARRAY OF PUBLIC

- za

r

AND PRIVATE SUPPORTIVE SERVICES MUST BE IN
PLACE. THESE PROGRAMS INCLUDE INCOME SUPPORT,
HEALTH CARE, PROTECTION FROM ABUSE,
NUTRITIONAL ASSISTANCE, EARLY CIDLDHOOD
EDUCATION, AND CIDLD CARE. UNFORTUNATELY,
THESE PROGRAMS HAVE ALMOST UNIVERSALLY BEEN
BASED ON THE "DEFICIT" APPROACH, THAT IS, AN
APPROACH WHERE POVERTY AND PATHOLOGY
LARGELY DETERMINE WIDCH FAMILIES RECEIVE
ASSISTANCE. THESE OLD WAYS OF PROVIDING
SERVICES AND SUPPORTS .MUST BE REASSESSED, AND
BROAD, INTEGRATED APPROACHES MUST BE FOUND TO
ENSURE THAT EVERY FAMILY WITH YOUNG CIDLDREN
IS LINKED TO A STRONG COMMUNITY NETWORK OF
CARE, AND OTHER FAMILY SUPPORTS. A MAJOR
REVAMPING OF THE CURRENT SYSTEM IS NEEDED

-

BECAUSE ALL CIDLDREN AND FAMILIES NEED BASIC
CORE SUPPORT.
10/06/94
ccspeech.rgm\pI4

�TIDRD, THERE MUST BE QUALITY CIDLD CARE

+

:::::0-

AVAILABLE AND WE MUST APPLY WHAT WE KNOW
ABOUT QUALITY. IN SMALL GROUPS, FOR INSTANCE,
CIDLDREN RECEIVE THE ATTENTION AND STIMULATION
THEY NEED TO GROW AND FLOURISH.

IDGH QUALITY CIDLD CARE REQUIRES MORE THAN
LOVE. WE KNOW THAT A 10 YEAR OLD TAKING CARE
OF IDS 2 YEAR OLD SISTER - LOVES IDS SISTER - BUT HE
IS NOT TRAINED TO, HELP HER LEARN TO INTERPRET
HER SURROUNDING WORLD, PROVIDE HER THE SAFETY
OF EXPLORATION AND T~ COMFORT OF

-

PREDICTABILITY, THEREFORE, THE TRAINING OF
PROVIDERS IS A CRUCIAL COMPONENT FOR PROVIDING
APPROPRIATE CARE.

HOWEVER, EVEN WHEN THERE IS AN ADEQUATE
NUMBER OF PROVIDERS, STAFF TURNOVER RATES
OFfEN EXCEED FIFfY PERCENT PER YEAR IN SOME
10/06/94

ccspeech.rgm\pI5

�u
y
LOCALES
. SUCHIDGHEMPLOYEETURNOVERCAN
INU
ITYAND FRAGMENTS
DAMAGE PROGRAMCONT
C
IDLDHOODATTACHMENTS
. WHY DOSO MANY C
IDLD
CAREPROV
IDERSLEAVETHE
IRJOBS
? BAS
ICALLY
,
BECAUSETHEYAREN
'T PA
IDENOUGH
. WE MUST
~

~

CREAT
IVELYF
INDA WAY TOBETTERS

EC
IDLD

CAREAND KEEP GOOD PEOPLEINTHEPROFESS
ION
.

rJ ~ iJ:~

~~

H
.
"

~ -- .
.0'p
.Q

-

t
4 •

~~ ~

e
,,)

WHEN THESETHREEPO
INTSARE INPLACE
,THEGAPS
J~ 'o ~

ARE GJ
;BS
RD AND THEC
IRCLEOF CAREIS
IBLE
? WHAT
STRENGTHENED
. BUT
, WHO ISRESPONS
ARE THEROLESTHATREP
l
l
l
iSENTAT
IVESL
IKEYOU CAN
PLAY
? WHAT DOES A CAR
INGCOMMUN
ITYLOOKL
IKE
?
.

~~-

WE BEL
IEVE
,IT
'SA COMMUN
ITYTHATHAS MADE A
r

.
.
.
.
.

AND WHAT PARENTSCAN AFFORD
.

COMM
ITMENTTOCLOSETHEGAP BETWEENQUAL
ITY

10
/06
/94
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.

�A COMMUN
ITYW
ILL
ING TOCLOSETHEGAPSIN THE
~

C
IRCLE
, GAPS BETWEENWHAT ISAVA
ILABLE AND
'
"
I&gt;
	
WHAT FM
f
lL
IES NEED

IT
	
INVOLVES
:

•
	C
IV
ICANDBUS
INESS LEADERSWHO KNOW THAT
THE
IRBOTTOML
INEAND THESTRENGTHOF THE
IR
WORKFORCE DEPENDS ON PARENTSWHO HAVE GOOD
CH
ILDCAREARRANGEMENTS AND CH
ILDRENWHO
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10
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�• HUMAN SERVICE WORKERS WHO KNOW THAT THE
QUALITY AND EFFECTIVENESS OF THEIR WORK IS
BASED SOLELY ON THE RESPECT AND DIGNITY THEY
GIVE TO CHILDREN AND FAMILIES.

•	 COMMUNITY FOUNDATION PERSONNEL WHO
RECOGNIZE THAT PEOPLE GIVING OF THEIR TIME
AND GUIDANCE AS WELL AS FINANCIAL RESOURCES
TO SUPPORT INNOVATIVE APPROACHES TO ADDRESS
CHILD CARE ISSUES IS THE DEFINITION OF LOCAL
PHILANTHROPY.

•	 ELECTED OFFICIALS THAT WILL USE THEIR
CREDIBILITY AND VISIBILITY TO CHALLENGE
CURRENT PUBLIC POLICY AND FORM NEW ONES THAT
WILL SEEK UNTRIED WAYS TO

10/06/94

ccspeech.rgm\p18

(L.DV''t:)

E LOCAL CHILD

�• SCHOOL PERSONNEL WHO REALIZE THAT THEY
SERVE THE WHOLE CIDLD AND NOT JUST FOCUS ON
ACADEMICS - THAT READINESS FOR SCHOOL MUST
COVER A VARIETY OF DOMAINS INCLUDING
IMMUNIZATIONS, NUTRITION, SOCIO-EMOTIONAL
DEVELOPMENT AS WELL AS BASIC SKILLS.

•	 EARLY CIDLDHOOD ADVOCATES WHO RECOGNIZE
THAT TO MEET THE CIDLD CARE NEEDS OF ALL THE
CIDLDREN IN THEIR COMMUNITY, THEY MUST
SUPPORT IT FROM A VARIETY OF PERSPECTIVES,
SUCH AS TRAIING, QUAltITY, SAFETY, AND PARENTS
NEEDS.

•	 PARENTS WHO TRULY CARE ABOUT AND TAKE AN
ACTIVE ROLE IN PROMOTING NOT ONLY THEIR OWN
CIDLD'S HEALTHY DEVELOPMENT, BUT ALL
CIDLDREN IN THEIR COMMUNITY.

10/06/94
ccspeech.rgm\p19

�VI.

THE CALL -\- 0

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-

•	 IS YOUR COMMUNITY CLOSING THE GAPS IN THE
CIRCLE?

•	 IS THERE ENOUGH QUALITY CARE -- FROM BABIES
THROUGH SCHOOL AGE?

•	 DO YOU HAVE THE WHOLE COMMUNITY INVOLVED-NOT JUST THE DEDICATED

cnn,n CARE WORKERS --

BUT THOSE CIVIC AND BUSINESS LEADERS WHO LEND
MORAL AUTHORITY AND CREDIBILITY TO

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WORK?

. /

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TAKE A CLOSE LOOK AT YOUR COMMUNITY -- WE
HAVE INVITED YOU HERE TO CONSIDER HOW YOU
CAN STRENGTHEN THE CIRCLE OF CARE FOR
CillLDREN.

10/06/94
ccspeech.rgnn\p20

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FTHEGRANTMAKERS HERE
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IDLDREN
!

10
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1

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                    <text>"EVOLUTION OF THE LAND-GRANT SYSTEM"
Remarks by Russell G. Mawby
Cha irman and CEO
W. K. Kellogg Foundation
Battle Creek , Michigan
Meet i ng of ~n e Deans a~d Direct0rs of
Land-Grant Colleges 0 f Agciculture, North Central Region
Ch i ca go , Illiaois
Oc t ob e r 11, 1985
I

I appreci a t e your thou ghtfu l ness in i nv iting me to participate
program.

It

~n

thi s

a privilege and rare opportunity to meet with the leadership of

~s

the colleges of agriculture and natural resources of the land-grant universities of our twelve Northcentral states -- the deans and the persons responsible
for activi ties

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Cer t ainl y this

t

research, t e a ch i n g , Extension, and international progr ams.

s the h e ar t l an d o f Ameri c'ari agriculture.

h ave provided leadership, not on l y

~n

These i nst i t u t i ons

thei r respective sta tes and region, but

na tionally and i nternationally i n the past.

It

~s

to them we look with antici-

pa tion and high e xpectation for th e futur e.
I compliment you on this program and t he un usual collection of speak er s
you have inc l uded.

I commend you also for meeting jointly, bringing to gether

your respective responsibilities in agriculture.

I sense this

~s

a new ex-

perience for many of you and I would encourage you to con tinue this pattern of
join t meetings, for one of the reali ties confronting and confound ing Ameri ca n
agriculture is the fragment a tion o f i nterests and activi ties.
Cer t a i n l y these are challenging time s in American agriculture.

Fa r mi n g

and agr i business have chan ged and wi l l change even more dramaticall y i n the

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hd
i
f
f
ic
u
lt
i
e
si
ni
n
t
e
g
r
a
t
i
n
gt
h
e sp
ecia
lti
e
sand re
lati
n
g th
em t
o
the l
a
r
g
e
r1
s
s
u
e
so
fc
h
a
n
g
i
n
gs
o
c
i
o
/
e
c
o
n
om
i
c
/
p
o
l
i
t
i
c
a
lc
i
r
c
um
s
t
a
n
c
e
sa
thom
e
a
n
da
b
r
o
a
d
.

�-5-

IV

Two years ago, I had the pleasure of giving the Seaman A. Knapp Memorial
Le cture at the Land-Grant Meetings in Washington.
wa s a man of unusual vision.

Undeniably, Seaman A. Knapp

A pragmatic dreamer, he was adept at developing a

c on ce pt of what the futur e might be, then analyzing the constr aints of problems, determining the research knowledge appropriate to thei r solution, and
mobilizing the resourc es necessary t o the task.
farsighted, clear.

His field of view was broad,

At the turn of th i s century and before, he provided a

v ision of which all o f us are the beneficiaries.
The conditions of l ife have changed in dramatic and remarkable ways
since t h e days of Seaman Knapp.

The challenge to those now in positions of

leadership responsibility is to provide visionary leadership comparable to his
in cl arity, breadth, and scope.

My concern is that too many of you may suffer

an impairment which might b e label ed "agricultural scotoma."
In medieval La t i n , the language of medicine, scotoma 1S defined as a
dimness of V1S1on.

In pondering the future, I wonder -- do we in agriculture

h ave e io.rgh breadth of v ision; do He s ee quite far enough; do we compreh end
broadly en ou gh what agriculture can and should be at the turn of t h e century
and beyond?

Agricultural scotoma, to the extent such a condition may exis t 1n

our intellectual processes, will prescribe a limiting V1S10n of t h e future.
sharing with you my conc erns in this regard, I have organized my thoughts
around seven poin ts.
First, agriculture should take the lead in revitalizing the land-grant
philosophy at you r inst i t ution, not just in rhetoric bu t in practice.

In

�-7I sense the un1que role envisioned for the univers i ty in the land-grant
concep t is in jeopardy.

The leadership of many of our land-grant institutions

- - boards of t r u s t e e s , presidents, provosts, vice presidents for research, V1ce
presiden t s for business -- simply do not understand the tradition and the
d ream.

To t h e e xtent it still exists, it is in your college.

You have the

responsibilit y for its re-invigoration there and beyond.
A.

There should be a systematic program of orientation for new

faculty in your college o f agriculture and for the total university.
Every new f aculty member should l e a r n about the land-grant trad ition and
become aware of the breadth of the university's programs in teaching,
resea r ch, and Extension -_. visit a county e xt e n s Lon office, visit the
main e x p e r i me n t station and a a regional substation, see

,mat

the uni-

versity is doing to address human concerns 1n rural communities, county
seats, and center ci ties.
B.

Undertake for your college a systematic program of development

for department chairmen, who play su ch a critical role an the life of
t h e institution.

My contacts with department chairmeJ 1n a gricLilture

wo u ld lead me to believe that many do not fully •m d e'r s t and or have a
deep commitment to the land-grant notion.

c.

Build an expectation an your college that every faculty mernbe r

wi l l have a responsibility to teach, create new knowledge, and relate
their disc ipline to the needs of people iJ your state.

They 3hould be

encouraged in every possible way to undertake interdisciplinary, interdepartmental, inter-college activities.
D.

Reinforce this expe ctation in the reward syste m.

Second, the stature of agriculture within the university must be elevated through conscience efforts by those in agriculture.

�8
-

T
h
em
o
d
e
r
n l
a
n
d
g
r
a
n
tu
n
i
v
e
r
sit
yi
sa c
om
p
l
e
x, s
o
p
h
i
s
t
i
c
a
t
e
d
,m
u
l
t
i
f
a
c
e
t
e
di
n
s
t
i
t
u
t
i
o
n
.A
s o
t
h
e
ru
n
i
t
so
ft
h
eu
n
i
v
e
r
s
i
t
yh
a
v
eb
e
e
ne
s
t
ab
li
s
h
e
d
and have gr
ow
n
,a
g
r
i
c
u
l
t
u
r
eh
a
sb
e
e
nb
y
p
assed i
nr
e
l
a
t
i
v
es
c
o
p
ea
n
d sc
a
l
e
w
i
t
h
in t
h
eu
n
i
v
e
r
s
it
y
. B
ec
a
u
s
eo
fs
p
e
c
i
a
lf
u
n
d
i
n
ga
r
r
a
n
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em
e
n
t
sg
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ow
i
n
g ou
to
f
t
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el
a
n
d
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ti
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t
i
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t
e
nf
i
n
d
si
t
s
e
l
f~n a d
e
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n
s
i
v
e
stance w
it
h
i
nt
h
eu
n
i
v
e
r
s
i
t
y
.
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f
t
e
nw
ithin t
h
ec
o
l
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g
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fa
g
r
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c
u
l
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t
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e
l
f
,a u
n
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f
y
i
n
gs
e
n
s
eo
f?UL
po
se s
e
em
st
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el
a
c
k
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g
. l
.
.
fu
et
h
e
ro
n
es
t
u
d
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st
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a
niZ
3
tio
n
a
I cha
r
t o
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cou
rse o
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ra
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z
e
sa v
a
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p
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r
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,
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r
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sl
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fa c
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l
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t
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fm
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r
o
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eth
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f
r
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l
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t
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rs.
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u
r

a

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fac
ult
i
e
so
fa
g
ricultu
re rn m
any i
n
s
t
i
t
u
t
i
o
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s ha
v
e

d
e
ve
l
o
p
ed a
ni
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s
u
l
a
rm
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l
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ty
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s
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a
t
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s
e
l
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oa s
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n
tex
t
e
n
t
fr
o
mt
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el
a
r
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ru
n
i
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r
si
t
yo
fw
h
i
c
h t
h
e
ya
r
ea pa
r
t
.
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l
l o
f

~

s
u
gge
s
t
sp
0
s
s
i
b
l
e cou
rses uf ac
t
i
o
n
.

IA
. B
r
i
g
h
ty
o
u
n
gm
ind
s m
u
s
t

~ e

a
t
t
r
a
c
t
e
dto t
h
eag
ri
.
cu
L
t
rraL

f
a
c
u
l
t
y
.
B
.

Th
e mi
s
s
i
o
no
ft
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ec
o
l
l
e
g
em
u
s
t b
ec
o
n
t
i
n
u
a
l
l
yu
p
d
a
t
e
da
n
d

c
omm
u
n
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c
a
t
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dt
h
o
r
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u
g
h
l
yw
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t
h
i
n t
h
eu
n
i
v
e
r
s
i
t
y and b
e
y
o
n
d
.
C
.

T
h
o
s
ei
na
g
r
i
c
u
l
t
ur
em
u
s
t becom
e mo
r
e a
c
t
i
v
ei
nt
h
ei
n
s
t
i
t
u
-

tiona
la
f
f
a
i
r
so
ft
h
eu
n
i
v
e
r
s
i
t
y
.
D
.
0
"
:

Wh
en p
e
r
s
o
n
si
np
o
s
it
i
o
n
so
fa
u
t
h
o
r
i
t
y do n
o
thave a k
n
ow
l
e
d
g
e

ag
ric
u
ltu
re, t
h
ec
o
l
l
e
g
eof ag
ricu
ltu
re s
h
o
u
ld a
ssum
e re
spon
si
.b
i
.L
i
ty

f
o
r;
:
:h
e
i
:
ce
n
l
i
g
h
t
e
nm
e
n
ti
nap
p
ro
p
ria
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e(
'
l
ay
s.
E
.

S
t
u
d
e
n
t
s and f
a
c
u
l
t
yi
na
g
r
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c
u
l
t
u
r
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h
o
ul
dbe e
n
c
o
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r
a
g
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dt
o

i
n
t
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r
a
c
tw
ith di
s
c
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r
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n
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r
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t
r
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b
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gto
and b
e
n
e
f
i
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gf
r
o
'l1 t
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er
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c
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n
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s
so
ft
h
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n
s
t
i
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u
t
i
o
n
.

�9
Thi
r
d
,l
a
n
d
g
r
a
n
tc
o
l
l
e
g
e
so
fa
g
r
i
c
u
l
t
u
r
es
h
o
u
l
da
s
s
um
et
h
ec
o
o
r
d
i
n
a
:
"
ing L
a
a
de
rs
h
ip r
o
l
ei
no
u
rn
ation's p
r
o
g
r
am
so
fa
g
r
i
c
u
l
t
u
r
a
lr
e
s
e
a
r
c
h
.
Wh
e
r
e
a
s i
ne
a
r
l
i
e
rd
a
y
s thi.
,l
e
a
d
e
r
s
h
i
pr
o
l
ew
a
s a
s
s
um
ed b
yt
h
eU
n
i
te
d
S
t
i
t
e
sD
epa
r
tn
ent of Agricu
'
ltc
r
e, f
o
rt
h
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a
s
th
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r
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f
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t
t
osp
ec
if
ic g
r
o
u
p
so
ff
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rm
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r
s
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s
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e
r
s
, and o
t
h
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rs
p
e
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a
li
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r
e
s
t
s
. In t
h
e
vacuum w
hi
c
hh
a
sr
e
s
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l
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d
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d
g
r
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n
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ive
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ties h
a
v
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p
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o
pt
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e s
y
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em
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t
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lp
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r
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o
rd
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dp
r
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e
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a
r
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hr
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rc
e
s
,
and t
h
e coo
rdin
a
tion of m
u
l
t
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p
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e effo
rts a
c
r
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st
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. W
h
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e s
p
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r
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f
f
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r
t
s

a ~

b
e
e
nm
ad
e to a
d
d
r
e
s
st
h
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s
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e
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t

~ss i
"
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eo
rc
o
n
vI
n
ci
.ng
,

T
h
ee
ro
si
.ono
fs
u
p
p
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r
t
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o
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hf
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a
n
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r
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re
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sm
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li
.ke

to c
e
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~

se
em
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e
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. Iu
r
g
e

ap
p
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h
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e
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t
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t
h
ep
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t
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c
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la
r
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n
a
.

F
o
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r
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l
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r
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ew i
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r
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.
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g
ri
.
cu
ltu
raI edurati
.on, en
comp
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gv
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ry d
eg
ree o
p
t
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s
, and p
rog
ra
rn
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0
0
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r
at
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E
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r
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J
e
st
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r
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tand m
o
s
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lete i
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nt
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k
e

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d

You
r u
n
e
n
d
i
n
gc
h
a
l
l
e
n
g
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st
ok
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e
pi
t
s
o
. h
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l
ey
o
u

s
a
t
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s
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c
t
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o
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c
om
p
l
i
s
hm
e
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s tod
a
t
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,I f
i
n
ds
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r
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ri
si
.ng

L
n
co
n
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.
ste
n
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i
.
es,

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e

u
ni
.
ve
rsi
.
ties h
a
v
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1
0
t;
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t

It
h
i
n
ki
t
is f
a
i
rt
os
a
yt
h
a
tt
h
el
a
n
d
g
r
a
n
t
~ e

f
o
r
e
f
r
o
n
ti
nt
h
ed
e
veLopm
ent

d
e
g
r
e
e
s
. T
h
i
ss
e
am
sp
a
r
t
i
c
u
l
a
r
l
yt
r
u
ei
nag
ricu
l
,tu
re,

'
J
:
:ex
tern
al
.

M
any ag
ric
u
Ltu
r
aI

�-10s t u dent s drop out of college during the course of their undergraduate career,
or never begin a degree program of study before launching into the family farm
enter prise or otherwise moving into agribusiness.

Your college of agriculture

is probably the only college in your university which has faculty members
res ident in every county of the s t a t e .

Yet, typically, and in fact with only

one or two exceptions to my knowledge, colleges of agriculture have done nothing 1n the creation of external degree programs to enable practitioners to
compl ete the req u i r ements for bac ca l a ur ea t e or advanced degrees.
Si milar ly, colleges of agriculture seem reluctant to move forward wi th
the concept of experiential learning, in which academic credit is awarded for
demonstrated competence and performance.

With the t radition of "learning by

doing" and applica t i on of resear ch knowledge in practical situations, it seems
natural for agriculture to be a ca talyst, rather t han a spectator, 1n this
excit i ng new development in continuing edu cation.
Further , in agriculture there is lacking a systematic and comprehensive
approach to the continu ing professional education of agricultural pr o f e s s i on a l s .
\\There this has become institu tionalized in other professions, i t is spasmodic
and random in the field of agriculture.
Thus, while agriculture 1S in one sense the pioneer 1n lifelong lea rning and has been a pacesetter, it now seems to be lagging behind th e times as
e xciting new developments occur in continuing education.
Fifth, colleges of agric ulture should contribute more actively to the
pr oce s s es of agricul tur al policy development.
'I'he decis ion-making pr-oc e s s by wh i ch agricu1 tur a l policy is established
se0.flIS in disarray or v ir tua l.Ly uon ex is tan t in any rational s en s a ,

The Farn

Bloc, which was a power fu I reality for two decade" following World War I, has
been f'r agmen t e d by the dev e l.o pmen t »f commo d i t y and r eg i.on a l groups.

While

�1
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yea
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S
ixt
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f the l
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n p
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fhi
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treasonab
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w
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lassified a
si
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t su
rveys o
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ta c
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03
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Twocom
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ateLy t
om
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p
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a
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;
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ro f
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s r
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a
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tan a
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re c
om
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-

A
s re
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de ~n

strated st
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c
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t t
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roup
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rove
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ate i
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                    <text>" FOmIDATI ON CULTI VATI ON, PRESENTATI ON, AND FOLLOW-UP"

Rema r ks by Dr . Rus s e ll G. Mawby
Pr e s i dent, W. K. Kel l ogg Found at i on
a t the
Boy Scout s of Ame r i ca 1979 Nat i onal Fi na nce Semi na r
St. Louis, Mis s ouri
Octob e r 12 , 1979

Th ank you v e ry mu c h , AI .
of y o u t h is mo r n i n g.

~ene e

OR

I am d e l igh t e d t o b e wi t h a l l

As Al no t e d , Sco u t i ng

my li f e a n d I am p le ased

~~~~

h 35

had a Maje r

aSl---

trl ~ ."l

!UO L II i.ng

to re p resen t

a f o u n d ati on wh i c h h a s supp o rte d th e d e v e l o pme nt o f n e w
pro g r a ms f o r y ou t h , i n c l u d i n g the Bo y Sc ou t s of Amer i c a,

.t. v'e

[~ ....--- --- \~ J, 6,

d ec ~es . ~-~~~
(

~

•

~ ~ ~.,. ~,

\-.. v----

I arr iv ed i n S t . Lo u i s e a r l y y e ste r d a y af tern oo n i n

~-f)~ --~:!

or d e r to h e ar Mr . Es t es ' c omme n t s o n th e fi. n a ncia l
the Boy Sc o u t s of

f~ e r i c a

f u t u re of

a nd b e cau s e I d id n o t wan t trave l

lo gistic s to int e r f er e wi t h my h e a r i n g Re p r e s e n t a t i v e Ca ll ab l e' s
c ommen ts thi s morn i n g o n ph i l an t h ro pi c l e gi sl at i on in t h e
'80 s .

Rep res en t at i v e Ca n a ble h as b e e n a c o n si st ent s upp o r te r

of privat e ini t i ativ e and p h i l an t h r o p y

j n

ou r so c i e ty .

}IR -17 85, o r the F i s h e r - Cona b l e Bil l, i s an a b s o l

~~
ess e n t i..aI

-

o f}

�p
iec
eo
f leg
is
l
ation t
h
a
t w
ill do m
uch to re
s
to
r
e inc
e
nti
v
es
f
o
r charitab
l
eg
iv
i
ng

t
h
a
t has be
e
n eroded as the

g
o
vernm
ent h

M
y ea
r
l
ya
r
r
i
va
l w
as a
ls
op
rom
p
ted by the desire t
o
persona
l
ly m
eet a
n
d cha
tw
ith som
e o
fyou last n
i
ght
, That
4DO

t
h
ere a
r
e w
e
ll ove
r~ sem
in
ar par
t
i
c
ipan
t
s
, re
pre
s
ent
i
n
g
mo
r
et
h
an 100 C
oun
cils f
r
om

~ .

~~

ea
l'f
u
r
r
r
i -an
d

poi
f
i
ts in b
e
t
w
een -is a test
i
m
ony t
ot
h
e i mp
o
r
tance w
h
ich
eB
oy S
cou
t
so
fA
'TIerica
,p
la
c
eo
nf
i
nanc
ia
l
a
ll of you, and th
s
t
ew
a
rdshi
pand pub
lic tr
u
st,

.
,

The fa
ct t
h
at ove
rtw
o-th
ird
s

of you are vol
u
n
teer l
e
ad
ers at t
h
e C
o
u
n
ci
lle
v
el, i
n
c
luding
Counc
i
lp
re
s
ident
s
, fina
n
ce vi
c
epresi
d
en
ts, and financ
e
c
h
ai
rm
e
n
,i
sa
ls
o a rem
ar
k
a
bl
etestim
ony to y
ou
r ow
n comm
i
tm
ent
o
ft
i
m
e and e
f
f
o
rt to B
oy S
cou
t
s and t
oyour pa
r
t
n
e
r
s
h
i
p~ n
w
o
r
k
in
gw
it
hthe S
c
o
u
ts! p
rofessio
na
l s
t
a
ff m
em
b
e
r
sa
tb
ot
h
t
h
e C
oun
c
i
l and na
t
iona
l le
v
e
l
s
,

�On
e o
f the m
ost i m
pressive aspects o
fS
c
o
uting has l
o
n
g
be
e
ni
t
s em
p
h
a
si
son v
olu
n
t
e
e
r lea
d
e
r
sh
i
p an
d on

a in ~a i n ir

ah
i
gh r
a
ti
oof adu
lt vo
lun
t
eer
st
o

~

th
a
ttoday fi
n
d
s mo
r
ethan one and

h
alf m
i
llio
na
d
ult

It i
sa t
r
a
d
i
t
i
o
,

a
d
ers w
o
rk
ing wi
t
h the m e than t
h
r
e
ea
n
dah
al
f
m
il l
i
on
le
you
t
h in Sco
u
ting.
i
nt e r

~

is th
is s
t
ro
n
gp
rivate c
i
t
i
ze
ni
n
v
o
l
vem
e
n
t --

o
f financ
in
g
, operation
, an
d pr
o
g
ramm
ing -- t
h
at

ha
sm
ade s
c
o
uting s
u
ch a c
e
n
tr
a
l pa
r
t of t
h
e Am
e
ri
c
a
ne
~ ...,

II
M
y a
s
s
i
g
n
ed top
i
c th
i
sm
a
r
P
r
es
e
n
t
a
t
i
o
n, a
n
d Fol
l
ow
-up"

~ ~. " - ~

/
'C .
.
.
.
.
.
.

for o
ver 75 years.

~

i
s"

eri~

~~~ ~

n d a t ~ n.

e
-U
-

l

t
i
v
a
t
i
o
n,

-

~ ~~
~
~ J
J1
-'
!
b
othA
n
dP
a
u
l
l Aymond a

Da
v
i
s suggested that I focu
s on gu
i
d
eli
n
es \oJhic
hY
.Q
.1L
.
.might
u
s
et
oachi
e
ve f
a
v
o
r
a
b
l
e co
ns
i
der
a
t
i
o
n by f
o
u
nda
t
i
o
n
sof
l
o
c21 C
ounci
lfu
ndi
n
gproposa
ls
. C
er
t
ai
n
l
y th
ere ha
s been a
o
s
ea
n
ds
u
p
p
o
rt
i
ve r
e
l
a
tio
n
sh
ip be
t
w
ee
n Sc
o
ut
i
n
ga
n
d
cl
f
o
und
atio
n
s, ex
t
e
n
d
i
ng a
l
l the w
a
y bac
k to L
ee H
a
n
m
e
r of t
h
e
R
usse
l
lSage Foundation se
r
v
ing a
s se
c
ret
a
r
y of t
h
ef
i
r
st

�o
r
g
an
ization co
mmi
t
t
e
e of t
h
e B
oy Sco
u
ts o
fAmerica in 1910.

r

The f
o
u
n
d
e
ro
f Scou
ting, B
ri
t
i
sh arm
yo
ffi
c
e
rand

Iauthor Robert

I

c
ribed how he d
ec
i
ded
B
a
d
en
-Pow
e
ll in 1906 des

to r
e
wr
i
t
ef
o
r boys h
is m
ilitary book A
ids t
oSc
o
u
ting and
t
or
e
f
o
c
u
st
h
ebook on you
th tra
iD
ing.

B
aden
-Pow
el
l
enj
o
yed

te
l
l
i
ng t
h
esto
ry of the B
ritish br
i
gad
ie
rgen
era
lwho wa
s
r
i
d
ing hom
e from m
ilitary m
a
n
euv
e
r
s w
hen f
r
o
mt
h
eb
r
an
c
he
s
o
fa t
r
ee overhead he hea
r
dh
is young son ca
ll o
u
t
, "Fat
h
e
r
,
I ami
nambus
hand you h
a
ve pa
sse
dm
e w
ithou
t see
ing m
e.
R
em
em
ber, you s
h
ou
l
da
lways lo
ok up as w
el
l
a
sa
r
ound you!tl
Ba
d
en-Pow
e
l
l obse
r
v
e
d that t
h
is i
n
c
iden
t opene
dh
is ow
ne
y
e
s
t
ot
h
efac
t that tra
in
ing ot
h
er
si
nt
h
e sk
il
l
s of obser
v
ation
a
r
rd d
e
d
u
c
ti
o
n has g
rea
t e
d
u
cati
o
n
a
l va
lu
e
. I
tis st
i
l
l
t
o
d
a
ya cen
tra
lp
a
r
t of S
cout
i
n
g
.
I m
ight summ
a
r
i
z
e th
i
s mo
rn
ing b
y suggesting th
at you
u
s
et
h
2
s
esam
eS
co
u
t
i
ng pow
e
r
s of ob
s
e
r
v
a
t
i
on and d
educ
t
i
.
on
i
nyour approac
h
es to s
e
e
k
i
ng f
o
undation s
u
ppo
rt -- o
r
'i
n
e
v
e
n few
er w
o
rds -- tha
t you co
nc
e
n
trat
eon th
eS
couting

~

�c
r
e
d
o "B
ep
repa
r
ed."

~

B
y tha
t, I m
ean be p
r
ep
ar
e
dby ha
v
i
n
g

a gene
ra
lunde
rs
tand
ing about p
ri
v
a
te fo
unda
tion
s in our
s
o
c
i
e
t
y, and m
o
re s
p
e
cif
i
ca
l
ly
, the ro
le o
fp
riv
a
t
e foundat
i
on
s

~

you
r ow
n co
mm
un
ity
.
W
h
e
n the w
o
rd "foundation
" is m
e
ntio
n
e
d, t
h
e instan
t

r
e
a
c
t
i
on is t
ot
h
i
n
kb
i
g: F
or
d
, R
ock
e
f
e
l
l
e
r
,Jo
h
n
son,
M
el
l
o
n
,K
res
g
e, L
i
lly, p
e
r
haps even K
e
llogg.

T
hese a
r
e

h
i
g
h
l
y vi
s
i
b
le f
o
unda
ti
o
ns w
ith l
a
r
g
ea
s
s
e
t
s
,s
u
bs
t
ant
i
a
l
a
n
n
ua
l expen
d
i
t
u
res, pr
o
f
essi
o
na
l s
t
aff
s, and na
t
i
o
n
a
lor
in
terna
tiona
ls
p
her
e
so
fa
ct
i
v
i
ty
. Ye
ton
l
y 38 f
o
u
ndat
i
o
ns
ha
v
e as
s
et
sof $100 m
il l
i
o
no
rm
ore.

W
e ne
e
d to rem
ind

o
ur
s
e
l
ve
st
h
a
t 9
0p
ercen
to
ff
o
u
nda
t
i
o
ns -- o
rs
o
m
e 2
2
,
5
0
0 -~.~t..-.-~

h
a
v
ea
s
se
t
sof l
e
s
sthan $
1 m
illion.
•

~ .

~~l

-r ~ ~
e agg
rega
te cap
ita
l res
o
ur
c
e
so
f al
lfounda
t
i
o
n
si
s
a
b
o
u
t $27 b
i
l
l
i
o
n
. T
he
i
r inv
e
stmen
t por
t
f
o
l
i
o
sp
r
o
d
u
c
e
s
ome
t
h
i
ng sligh
tly over $2 b
i
l
l
i
o
ni
ni
n
c
o
m
e -t
h
eba
si
s
f
o
rg
r
ants m
ade by f
o
u
n
d
a
tio
n
s. The
s
efi
g
u
r
e
s still s
e
Em
la
r
g
e and im
p
r
e
s
s
i
v
eu
n
t
i
lt
h
e
ya
r
epu
ti
n
t
ope
r
s
p
e
c
t
i
v
e
,

�f
o
r examp
le in r
e
l
a
ti
o
nt
ofed
e
r
a
le
x
p
e
nd
iture
s.

To il
l
ustrate

t
h
i
spoint, t
h
et
o
t
a
lca
pita
la
s
sets o
ff
o
un
dati
o
ns
,o
r the
$27 b
i
l
l
i
o
n
,i
ss
l
ight
l
yle
s
st
h
an the amount spen
t by t
h
e
U
.S. D
epart m
en
to
fH
eal
t
h, Ed
ucation, and W
elfare in j
u
st a
0
Jc
.\C..F-"7 ~ : (J-c?W
"? ~ ~
s
i
x-m
o
n
t
h per
i
od
. B
u
t wh
il
epriv
at
ef
o
undat
i
on resource
s
a
r
er
e
l
a
t
i
v
e
l
ysm
al
l
,p
r
i
va
te g
r
an
t do
llars very o
f
te
n ar
e
c
r
i
t
i
c
a
la
n
dc
ata
l
y
t
ic in pro
vid
i
n
gf
o
rex
peri m
en
tation,
r
e
d
i
r
e
ct
i
on
,a
n
dc
h
ange bo
t
hi
ns
o
ciet
yand i
ni
t
s nonprofi
t
o
r
g
a
n
i
zatio
n
s
.

I
tm
ay be u
sefu
lt
o

i /a ~f n d at i n s ~

r
e
t brie
f
l
y on the n7

0f

a basi
sfo
ro
u
r exp
lo
r
a
t
ion of t
h
eir

r
o
l
ei
nre
l
a
t
i
o
ns
h
i
pt
oy
o
ur s
p
e
c
i
fic ~lnc il ~e e d s .

B
roa
dl
y
,

~------- -- --- - -

t
h
e
r
ear
efi
v
ec
l
assi
f
ic
a
t
io
n
s of p
r
i
v
a
t
ef
o
unda
t
i
o
n
s
. I am
s
u
r
ey
o
u ca
n id
e
n
t
i
f
y exam
p
l
e
so
fe
a
c
hI
ny
o
u
r own ex
per
i
enc
e
o
rg
e
og
r
a
p
h
i
c loca
l
i
t
y
.
1
. The fami
l
yfo
u
ndati
o
n
,t
h
ep
h
ila
n
t
h
ropi
cm
echan
ism
f
o
rc
h
ar
i
t
a
b
l
eg
i
v
i
n
gb
ya s
i
n
g
l
e fam
i
l
yo
rf
a
m
i
l
y gr
o
up
.

�Mo
s
t fam
il
yf
o
u
n
d
a
tion
s are re
lat
i
v
ely sm
al
l
,ha
v
e no p
r
ofe
ss
i
o
n
a
ls
t
a
f
f
,m
ay li m
i
t t
h
e
i
rg
r
an
ts t
oce
r
t
a
in area
so
f
i
n
te
r
es
to
r pu
r
p
ose
, and g
ene
r
a
ll
yar
el
i
m
ite
di
nthe
ir
a
phi
cscope of act
i
v
ity.
geogr
2
. The c
o
mm
un
ity foun
d
ation, am
e
chan
ismb
y wh
ich
v
a
r
i
c
u
sd
o
n
o
r
sc
a
ng
ive t
occ
r
nm
unity p
u
r
p
o
s
e
s
. Th
e CO
lT
lT
I
lUn
it
y
f
o
u
n
d
a
t
i
o
nh
a
si
t
s own b
o
a
r
do
f tr

st e e ~,

~

h
a
v
e re
s
p
o
n
s
i
-

b
i
l
ity f
o
radm
in
istrati
o
n of t
h
e funds p
ro
v
i
de
d to it b
y
g
i
f
to
r be
q
uest
. In i
t
sc
h
arter the ge
o
g
r
a
p
h
i
cscope o
ft
h
e
commun
i
ty f
o
u
n
d
at
i
on
'
si
n
te
r
e
s
t is p
r
es
c
r
i
b
e
d
.
3
. The com
pa
n
y-sponso
red f
o
u
n
d
at
i
on, t
h
e char
i
ta
b
l
e
anno
fa b
u
si
n
e
s
s co
r
po
rat
i
on.

The p
r
o
g
r
am a
r
ea
so
f in
t
e
r
e
s
t

m
ay b
ep
r
es
c
r
i
b
e
da
n
d ver
yo
f
t
e
ng
ran
ts a
r
em
ad
e t
oconuuuni
t
i
e
s

~~

i
nw
h
i
c
h t
h
ec
o
r
p
o
ra
t
i
o
nca
r
r
i
e
son i
t
sbus
i
ness a
c
t
i
v
i
t
i
e
s
.
4
. The spec
ial
pu
r
pose founda
t
i
o
n
,e
s
t
a
b
l
i
s
h
eG by
i
n
d
i
v
i
d
u
a
l
so
rg
r
oups, w
ith v
er
ys
p
e
c
i
f
i
cp
u
r
p
ose
si
nm
i
n
d
.
The
s
em
ay re
l
a
t
et
oresearc
hi
n
t
e
r
e
s
t
,p
r
o
g
r
am activ
ities,
o
rr
e
l
i
g
i
o
u
s purpos
e
s
.

)

�5
. The genera
l-purpose found
at
i
o
n
, w
h
ich h
a
s broad
purpo
ses, a
n
dw
ithp
r
i
o
r
i
t
i
es es
t
a
b
lis
h
ed by boards of
t
r
ustees on a co
n
tinuing basis i
nresp
o
n
s
e to s
o
c
ia
lc
h
ange
d
. The
s
ea
r
et
h
el
a
rge p
r
iv
a
t
ef
o
u
ndat
i
on
sm
any of
and nee
w
h
ich you w
il
lre
cogn
ize -- Fo
rd, R
ockef
e
ll
e
r, and K
e
llogg.
Th
ey t
e
nd t
ob
e at least nat
i
o
n
al in te
rm
s of g
e
og
raphic
s
c
o
p
e of i
n
te
r
est
.

:

g
r
a
nt
s
,wh
il

.
/

o

I

d
e
t
erm
ined by th
e
i
rgov
e
r
ning
(

.
.
-

I

--

priva
te fou
n
d
a
t
i
o
n
sm
ake
t
h
e
ir own

-.....-.... ~rn ~

r

~a

s

as

~

~~~~
~- -..-~~

h
ou
l
da
lso be not
e
dt
h
a
t funding fo
r indi
v
id
u
al
s
,
It s

f
o
rg
e
n
e
r
a
l operat
i
n
g budgets, and f
o
r sc
h
o
l
ars
h
i
p
s, f
e
l
low
s
h
i
p
s
,and loan
s is a
v
a
i
l
ab
le on
l
yf
r
o
mr e
l
a
t
i
v
e
l
y~e\l
f
o
u
n
d
a
t
i
o
n
s
,often w
ith
in spec
i
a
ll
i
m
i
t
a
t
i
o
ns
.

L
-

, 11

r~

Re
g
ar
d
l
ess o
ft
y
p
eo
r si
z
e
,f
o
un
d
a
t
i
o
n
st
o
d
ay r
e
c
e
i
v
e

t
\
.A
-~~

m
any t
h
o
u
s
a
nd
s of w
o
rthy reque
st
s
,w
h
ich t
h
e
ym
u
s
t d
e
c
l
i
n
e

e
i
t
h
e
rfo
rt
h
ere
a
s
on t
h
at t
h
e
r
ea
r
en
eV2
r enough f
u
n
d
st
o
go ar
o
u
n
d
,o
rb
e
c
a
use th
e re
q
u
e
s
t
sfa
ll c
l
e
a
r
l
yo
u
t
si
d
et
h
e
f
o
u
n
d
a
t
i
o
n
's fie
l
dof i
n
t
e
r
e
s
t
. O
t
he
rapp
licat
i
o
n
sa
r
e

�poo
r
l
yp
r
e
pa
r
ed o
rg
ive l
i
ttle e
v
i
d
ence of care
f
u
la
nal
y
sis
o
ft
h
eo
r
gan
i
za
t
i
o
n's needs, its cred
ib
i
l
i
ty
,o
r its capacity
t
operfo
rmthe t
a
s
ks f
o
r w
h
ich f
u
nds are be
i
ng requested.
Som
eti m
es the qua
lifica
t
i
ons o
rp
ro
jec
tstaff are no
t w
e
ll
t
a
b
l
ished o
rt
h
e budge
ta
n
d th
em
eans f
o
re
v
a
lua
ti
n
g
es
p
r
og
r
ess m
ay no
tb
ep
r
ese
n
t
ed con
vin
c
i
ng
l
y
.

JJ" tL
.
.
. ~\- '-\~ ~ t~
.

.

'
L

W
ith f
o
unda
t
ion s
t
a
f
f ti m
e lim
ited, a
nd t
h
ec
o
m
pe
tition

-

fo
rs
c
arce founda
t
i
o
n dollars g
r
ow
ing, a C
oun
ci
ls
h
o
u
ld

s
t
u
d
yt
h
o
ughtf
u
l
l
y its ow
n or
g
a
n
iza
t
ion an
d th
e charac
t
e
r
isti
c
s
o
f the fund
ing s
ourc
e bef
o
re app
l
.y
ing.

Th
eC
oun
cil s
h
ou
l
d
:

1
. Know t
h
ef
o
undat
i
on'
sa
r
ea of in
tere
s
ta
n
d ob
jec
ti
v
es
a
n
di
t
s capa
city t
og
iv
ea g
r
a
nt i
nthe amo
u
n
t ne
e
d
e
d,
2
. Suhmi
t
on
ly t
h
ose pro
po
sal
sw
h
ich fa
ll w
i
th
i
n the

f
o
u
n
d
c
t
i
o
n
'
sareas of i
n
t
erest and w
ith
in i
t
s m
eans,

«:
'
:
~~

.
'

~~~

e~

~.

3
.
	 Q
u
e
r
y th
ef
o
u
n
d
a
ti
o
n be
f
o
re p
r
e
par
i
n
ga
n
ds
u
bm
i
t
t
i
ng
pr
oposaL
s, and

:
:
:
'

f-

4
. I
fa gr
a
n
tis m
ad
e
, ma
k
e re
g
ular e
v
a
l
u
a
t
i
o
n and
o
gr
e
s
sr
e
po
rts w
pr
ith a s
u
f
f
ic
ie
ntl
yde
t
a
ile
de

.

o
u
n
t
i
n
g of foundati
o
nf
u
n
d
s.
acc

r=
	
n
I
L

-

.

.-v
.
,
.
.~ '
	

t-~-

7

endi t ~
e
c
d
J
l
. ~

.
J
.
.
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.-

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es

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r
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~~.~ ~.~ ~ ~ .

-

ff
il
g
h
tb
e fo
llow
ed ~-nt

sever
a
le
o
r
r
e
s=.
~

p
o
n
A
s

ns

L

advi
e
e re
g
a
rd
ing the a
ctual fa
n
d
ing propo
s
a
ls.

n~, mo
s
t foundatio
n
s ar
eprob
lem
- an
d pe
o
p
le
-

orie
n
te
di
nt
h
e
ir

r

a
n
d are i
n
t
eres
t
e
di
nprop
o
sa
l
s

r an~ i n

~~

-"-~."\. ~ ~

j1
Tha
tis

w
h
i
c
h a
r
e si m
i
l
ar
l
yc
o
nce
r
ned

w
hat p
r
ofes
s
i
ona
l

p
h
i
l
ant
h
ro
p
hy i
sa
l
l abou
t. A
t t
h
es
a
m
e ti m
e, e
a
ch foundatio
f
l
i
sd
i
f
f
e
r
e
n
ti
ni
t
s approach t
ot
h
eg
r
a
n
t
m
ak
i
n
g pr
o
c
e
ss
.
Som
e pr e
f
e
ra p
o
t
e
n
tia
lg
r
a
n
t
ee t
oc
o
m
p
lete th
ef
o
undat
i
o
n
'
s
p
r
e
p
a
r
e
df
o
rm
; ot
h
ers reque
st a b
r
i
e
fle
t
t
er o
ut
l
i
n
i
n
g t
h
e
p
r
o
p
o
sa
lh
igh
l
i
ghts fo
l
low
ed b
ym
ore el
a
bo
r
ate p
la
n
si
ft
h
e
f
o
u
n
da
t
i
o
n ex
p
r
es
s
e
s an in
ter
e
st i
npu
r
s
u
i
n
gar
e
q
ue
st.
O
t
h
e
r f
o
u
n
da
t
io
ns re
q
u
i
r
ethe to
t
al p
r
o
p
osa
l to be p
r
es
e
n
t
e
d
a
tt
h
et
im
eo
f th
ei
n
i
t
i
a
lrequest.
I
t
'
sa

s~fe

be
t
, as w
e
ll
.
,t
of
o
l
l
o
wfive g
e
n
e
r
a
lp
o
j
n
t
s

i
nw
r
i
t
i
ng a
l
lp
r
0
p
osa
l
s fo
rf
o
u
n
d
at
i
o
nf
u
n
di
n
g
: (
1
)k
.
c
ep
t
h
e

ritt~n

p
r
o
p
osa
l sho
rt and c
l
e
a
r
;(
2
)s
t
a
t
e at t
h
e

o
u
t
s
e
tw
ha
ti
sto be accom
p
lished, w
ho e
x
p
e
c
t
st
oa
c
c
o
m
p
l
is
h
i
t
,how mu
ch i
t
w
.
ilI c
o
s
t, a
n
d how l
o
n
gi
t
w
i
l
l t
a
k
e
;(
3
)

/D

�av
o
i
d br
o
ad sw
eep
i
n
gg
e
neral
i
za
t
i
on
s; (
4
) test the p
r
o
p
o
sition
o
no
thers befor
es
u
bm
itt
i
ng it
;and (
5
) be prepa
r
ed to

(
f\-.-~ &lt;; 0',.)

re
t
h
i
nk and rew
rite the propos
~ al. ~

It is a
l
s
o he
l
pfu
lt
oth
i
n
kof a
n
yp
r
opo
sa
l i
nt
e
rm
s of
it
sba
s
i
ccomp
one
nts: a c
l
e
ar summ
ar
yof w
ha
tis t
obe
ac
comp
lis
h
ed; a de
f
e
n
s
eof w
h
y the p
l
an i
sn
eeded; a de
s
c
rip
t
i
o
n
of t
h
e peop
le t
ob
e invo
lved; a r
e
a
list
i
cfi
n
aTIci
n
g schem
e
;
a
n
d a de
s
crip
t
i
o
no
f approp
r
iate o
r
gan
iza
t
i
o
na
lar
r
a
n
g
em
e
nts,
c
i
l le
a
ders
h
ip w
ill b
e
fo
r examp
le how C
oun
par
t
ic
u
l
a
rpr
o
g
ram
.
You m
ay a
s
k, how do I go about d
o
i
ng th
is hom
ew
o
r
ko
r
be
i
ng s
u
f
f
i
c
ie
nt
l
yp
r
epared in ~ app
r
oa
c
ht
oa

.

~

f

n ~ a ti n

~~~~

My f
i
r
.
s
tsuggestion wou
ld b
ef
o
r you to go t
oyou
rl
o
c
a
l

l
i
b
r
a
r
yand ge
t ac
o
p
yo
ft
h
ela
t
es
ted
ition o
ft
h
eF
o
u
ndat
i
o
n
D
i
re
cto
r
y
. Th
e

irec~ r

is p
u
b
l
i
s
h
e
d by th
e Found
a
t
i
o
n

C
e
n
t
e
r
, l
o
c
ate
di
nN
ew Yo
r
kC
i
ty
, and i
st
h
estan
d
a
r
d re
f
ere
nce
w
o
r
k f
o
ri
n
f
o
rm
a
t
i
on on the 2
,
8
0
0l
a
r
ge
s
tf
o
unda
t
i
o
ns in t
h
e
U
n
i
t
e
dS
t
a
tes
; founda
t
i
o
n
s w
h
ich h
a
ve re
p
o
r
t
e
d asset
so
f $1

/
/

�mi
l
l
i
on o
rmo
r
eo
rw
h
ich annua
ll
ym
ake g
r
an
ts o
f$
1
0
0
,000 o
r
m
o
re
. The D
i
re
ct
o
r
ya
l
so p
ro
vides v
ery va
luabl
einfo
rm
at
i
o
n
r
e
gar
d
i
n
gt
h
ef
i
e
l
ds of in
teres
tof the
s
e fo
u
nda
t
i
o
ns, the
ir
l
o
cati
o
n by sta
te and ci
t
y
,a
n
d abou
t t
h
ei
rtru
stees and
a
d
mi
n
ist
r
a
to
rs.
I
na
d
dition t
opub
li
s
h
i
ng th
eD
ire
ctory, the Founda
tion
Ce
n
ter operates lib
r
a
ries in N
ew Yo
rk a
n
dW
ashi
n
g
ton wh
ich
are open w
i
t
h
ou
t c
h
arge t
othe p
u
bl
i
ca
n
d co
n
t
a
in vi
r
tua
lly
al
lthe p
u
b
l
i
c reco
r
d
sand pri
n
ted p
u
b
l
i
c
a
tions r
e
l
a
t
in
gt
o
pr
i
v
a
t
ef
.
oundat
i
o
n
s
.

S
ixty c
ooperat
i
n
g co
l
l
e
ct
i
o
n
sin 44

sta
te
s are a
lso open t
othe p
u
b
lic:
' Aca
ll to t
h
e Founda
t
ion
C
en
t
e
rin N
ew Y
o
r
kw
ill gi
v
e you the loca
t
i
o
no
f th
e neare
st
reference c
o
l
l
ec
t
i
o
n
.

~

M
,
;
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f
J
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J
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,)~ ,

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~~ \,--"- -

~ «
t
- ~_ "
t
t
.

~ For example, usingone of thesecollections, you would

~~d

t
h
a
tt
h
eI
,
.K. Kel
l
o
gg Foun
d
ation is ap
r
i
va
t
eg
ran
tm
ak
i
.ng

foun
d
a
tion t
h
a
ts
t
r
esses support or y
ilo
t pro
jects w
i
t
h
in
t
h
ea
r
eas of hea
l
t
h
,e
du
ca
tion, a
n
d agric
u
ltu
r
e-- a Foundation
t
h
a
tseeks t
oapp
ly e
x
i
s
ting know
ledge in n
ew a
n
d innova
tive

/
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�w
ay
st
oadd
r
ess s
i
g
n
ifica
nt s
o
c
i
a
lc
o
ncerns
. B
y using t
h
e
re
s
o
u
r
ces o
f th
eL
ibra
r
y C
enter o
r its c
o
l
l
e
c
tio
ns
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o
u
c
o
u
l
dqu
ick
l
y lear
n-as I m
enti
o
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e
dearli
e
r-t
h
a
tt
h
e
K
e
llogg Founda
tion ha
s ha
da h
i
s
t
orica
l in
t
erest in s
u
c
h
p
i
l
o
tpro
jects that add
ress t
h
e problem
sa
n
d pote
n
t
i
a
lo
f
y
o
u
t
ha
n
d you
th-se
r
v
ing organ
iz
a
t
io
ns
.
O
u
r f
o
undati
o
nhas m
a
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t
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t
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ling over $86
1
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0
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c
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fAmer
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Boy Sco
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re ci
t
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e
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so
fm
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r m
et
r
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p
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ta
n
c
i
t
i
e
s i ~ Il
l
i
n
o
i
s, Ind
iana
,I
o
wa
,M
ic
higan, a
nd W
isconsin.
Y
o
u wO
l
i
ld a
l
s
o learn t
h
at th
eK
e
llogg Founda
t
i
o
n has m
ade

tb
,
;

j
o
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r
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�</text>
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                    <text>UNFINISHED BUSINESS
PRESENTED BY
RUSSELL G. MAWBY
CHAIRMAN AND CHIEF EXECUTIVE OFFICER
W. K. KELLOGG FOUNDATION
AS THE
JOHN W. OSWALD LECTURE IN HIGHER EDUCATION
AT
PENNSYLVANIA STATE UNIVERSITY
OCTOBER 12, 1988
I

IT IS AN HONOR INDEED TO BE INVITED TO PRESENT THE JOHN W. OSWALD
LECTURE IN HIGHER EDUCATION.

THANK YOU FOR THE PRIVILEGE OF JOINING

IN THIS ANNUAL TRIBUTE TO A MAN WHOM I REGARD AS A PERSONAL FRIEND
AND AS A DISTINGUISHED LEADER IN HIGHER EDUCATION.

I FIRST CAME TO KNOW JACK OSWALD WHEN HE WAS SERVING AS PRESIDENT OF
THE UNIVERSITY OF KENTUCKY IN THE MID-1960S.

THE UNIVERSITY WAS

DEEPLY INVOLVED IN WORKING WITH THE PEOPLE AND COMMUNITIES IN THE
MOUNTAINS OF EASTERN KENTUCKY, PROVIDING EXPERIMENTAL LEADERSHIP FOR
EFFORTS WHICH BECAME THE PROTOTYPE FOR THE FEDERAL GOVERNMENT'S WAR
ON POVERTY IN RURAL AREAS.

THROUGH SUBSEQUENT YEARS, INCLUDING HIS

�2

THIRTEEN YEARS AS THE THIRTEENTH PRESIDENT OF THIS UNIVERSITY, I
CAME TO REGARD HIM EVER MORE HIGHLY AS A LEADER, PRE-EMINENT AMONG
HIS PEERS IN MODERNIZING THE HISTORIC LAND-GRANT PHILOSOPHY OF
PUBLIC SERVICE TO ADDRESS CONTEMPORARY SOCIETAL NEEDS.

BECAUSE THIS ISSUE -- PUBLIC SERVICE -- IS A CRITICAL ITEM OF
UNFINISHED BUSINESS ON THE AGENDA OF PUBLIC UNIVERSITIES IN OUR
COUNTRY TODAY, I HAVE SELECTED IT AS MY THEME THIS EVENING.

IN

THESE REMARKS I WILL DRAW HEAVILY UPON MY ADDRESS LAST NOVEMBER AT A
PLENARY SESSION OF THE lOaTH ANNUAL MEETING OF THE NATIONAL
ASSOCIATION OF STATE UNIVERSITIES ANb LAND-GRANT COLLEGES.
II

THE OLDEST TRADITION OF PUBLIC UNIVERSITIES IS THE SPIRIT OF PUBLIC
SERVICE.

WHEN THE UNIVERSITIES OF GEORGIA AND NORTH CAROLINA WERE

CREATED TWO HUNDRED YEARS AGO AS OUR COUNTRY WAS BEING FORMED, WHEN

�3

GEORGE WASHINGTON ADVANCED HIS PLAN FOR A NATIONAL UNIVERSITY, WHEN
THOMAS JEFFERSON SAT AT MONTICELLO WATCHING THROUGH HIS SPYGLASS THE
GROWTH OF THE UNIVERSITY OF VIRGINIA, THE CENTRAL INTENT OF ALL THE
FOUNDERS WAS TO SET HIGHER LEARNING WITHIN A PUBLIC CONTEXT.

IN

THEIR VIEW, COLLEGIATE STUDY SHOULD BE GUIDED BY THE PRINCIPLES OF
THE CONSTITUTION, BY DEMOCRACY AND INDEPENDENCE, BY ABILITY AND
AMBITION,

NOT BY RELIGION OR HEREDITY.

THE NEW NATION NEEDED AN

ABUNDANT SUPPLY OF LEADERS TO SERVE ITS VARIOUS NEEDS.

ACCESS TO

EDUCATION SHOULD BE OPEN TO ALL WHO COULD BENEFIT FROM IT.

THE

CURRICULUM SHOULD INCLUDE PRACTICAL AND CONTEMPORARY SUBJECTS AS
WELL AS THEORETICAL AND CLASSICAL ONES.

RESEARCH, OR THE CREATION

OF NEW KNOWLEDGE, WAS NOT A CLEARLY ARTICULATED ROLE FOR THESE
INSTITUTIONS, THOUGH THE RECORDS SHOW FREQUENT REFERENCES TO
EXPERIMENTATION AND DEMONSTRATION.
PIONEERS.

SUCH WERE THE ASPIRATIONS OF OUR

�4
THESE AMBITIOUS GOALS WERE TOO BROAD FOR THE NEW LITTLE STATE
COLLEGES TO ACHIEVE.

SIXTY YEARS AFTER THE FIRST CLUSTER OF THEM

WAS FOUNDED (IN 1862), AND AGAIN THIRTY YEARS AFTER THAT (IN 1890),
CONGRESS CREATED TWO WAVES OF LAND-GRANT INSTITUTIONS, EACH ONE
INTENDED TO BRING THE BENEFITS OF HIGHER EDUCATION TO A SECTOR OF
THE POPULATION HITHERTO DENIED IT, A NEW PART OF THE PUBLIC.

FOR THESE EIGHTEENTH AND NINETEENTH CENTURY PIONEERS, PUBLIC SERVICE
MEANT ESSENTIALLY THE INSTRUCTION ON CAMPUS OF YOUNG, WHITE, FREE
MEN 16 TO 22 YEARS OF AGE.

THE ENLARGEMENT OF THE CLIENTELE EVEN

WITHIN THAT AGE GROUP WAS NOT TO COME UNTIL MUCH LATER AND AFTER
MUCH STRIFE.

IT TOOK A HUNDRED YEARS FOR RESEARCH TO BECOME A FORMAL PART OF
PUBLIC HIGHER EDUCATION.

THE RESEARCH EMPHASIS WAS FIRST FORMALIZED

IN 1887, WITH CONGRESSIONAL PASSAGE OF THE HATCH ACT, WHICH PROVIDED

�5
FOR RESEARCH AND EXPERIMENTATION IN THE AGRICULTURAL SCIENCES.

BUT

RESEARCH DID NOT TAKE ITS PLACE AS AN ESTABLISHED PUBLIC UNIVERSITY
FUNCTION THROUGHOUT THE INSTITUTION UNTIL WELL INTO THE TWENTIETH
CENTURY.

PUBLIC SERVICE, AS A CLEAR-CUT SEPARATE PRINCIPLE, DISTINGUISHING IT
FROM THE SERVICE OF THE PUBLIC INTEREST THROUGH COLLEGIATE PROGRAMS
OF TEACHING AND RESEARCH, ENTERED THE AMERICAN UNIVERSITY ABOUT A
QUARTER CENTURY AFTER RESEARCH DID.

IN 1914, SEAMAN A. KNAPP'S

PIONEERING WORK IN AGRICULTURAL EXTENSION WAS ESTABLISHED NATIONALLY
BY THE SMITH-LEVER ACT.

MEANWHILE THE MOVEMENT FOR GENERAL

UNIVERSITY EXTENSION, WHICH BEGAN AT CAMBRIDGE UNIVERSITY IN ENGLAND
IN 1873, SWEPT THROUGH THE AMERICAN PUBLIC COLLEGES IN THE EARLY
PART OF THE TWENTIETH CENTURY; THE NATIONAL UNIVERSITY EXTENSION
ASSOCIATION WAS FOUNDED IN 1915, ONE YEAR AFTER THE SMITH-LEVER ACT
ESTABLISHED AGRICULTURAL EXTENSION.

�6
III

THE TERM HPUBLIC SERVICE H HAS COME TO EVOKE MANY IMAGES; ITS BREADTH
IS BETTER UNDERSTOOD BY CITING FAMILIAR EXAMPLES THAN BY DEFINING A
CORE IDEA.

WHEN WE MENTION PUBLIC SERVICE, WE THINK OF THE

COOPERATIVE EXTENSION SERVICE, GENERAL EXTENSION, LIFELONG LEARNING,
COMMUNITY DEVELOPMENT, CONTINUING EDUCATION, DISTANCE TEACHING, AND
OTHER ASPECTS OF OUR VISION OF A LEARNING SOCIETY.

PRESIDENT VAN

HISE OF THE UNIVERSITY OF WISCONSIN ESTABLISHED THE SPIRIT OF
UNIVERSITY PUBLIC SERVICE EARLY IN THIS CENTURY IN HIS OFTEN-QUOTED
COMMENT THAT THE BOUNDARIES OF WISCONSIN'S CAMPUS WERE THE BORDERS
OF THE STATE.

PUBLIC SERVICE SPROUTED IN TEST PLOTS AND ON MODEL FARMS THAT RINGED
THE SMALL TOWNS OF RURAL AMERICA.

IN TOWN HALLS, PUBLIC SERVICE

TAKES THE FORM OF MUSIC PLAYED BY VISITING SOLOISTS OR MUSICAL

�7

GROUPS FROM THE UNIVERSITY OR PROGRAMS ON MYRIAD TOPICS DRAWN FROM
THE FULL RANGE OF THE UNIVERSITY'S DISCIPLINES.

PUBLIC SERVICE IS ALTRUISTIC, AS STUDENTS AND FACULTY WHO VOLUNTEER
FOR EVERYTHING FROM LITERACY COACHING TO THE UNITED WAY FUND DRIVE
WILL TELL YOU.

ITS INSTRUCTION IS ALSO FOUND IN THE MARKETPLACE, AS

LEGIONS OF MANAGERS, ENTREPRENEURS, AND LABOR LEADERS CAN ATTEST.
IT LIVES ON CAMPUS IN SEMINARS, SYMPOSIA, WORKSHOPS, AND RESIDENTIAL
CONFERENCES, BUT IT TRAVELS FAR OFF CAMPUS AND UNTIL LATE AT NIGHT
WITH EXTENSION LECTURERS.

(THE TERM "EXTENSION" IS USED IN THE

GENERIC SENSE, ENCOMPASSING ALL OF THE OUTREACH OR EXTENSION
ACTIVITIES OF THE UNIVERSITY, INCLUDING THE WORK OF THE COOPERATIVE
EXTENSION SERVICE.)

PUBLIC SERVICE IS OLD ENOUGH TO BE A TRADITION,

AND CONTEMPORARY ENOUGH TO BOUNCE OFF SATELLITES.

IT LOOKS TO THE

PAST AS IT FOSTERS LOCAL HISTORY CLUBS AND MOVES OUT TO THE FRONTIER
OF THE FUTURE AS THE UNIVERSITY COOPERATES WITH INDUSTRY AND

�8
GOVERNMENT TO TRANSLATE THEORETICAL KNOWLEDGE INTO PRACTICAL
BENEFITS.

PUBLIC SERVICE CREDITS THE EXPERIENTIAL LEARNING OF ADULTS SO THAT
THEY CAN ESTABLISH THE FORMAL BASE OF THEIR EDUCATION.

IT OFFERS

STUDY OPPORTUNITIES TO PROFESSIONALS SO THAT THEY CAN STAY AT THE
FOREFRONT OF THEIR PRACTICE AND CAN KNOW HOW TO ACCOMMODATE TO
CHANGES IN THEIR CAREER PATTERNS.

IT DISPENSES INFORMATION IN A

STREAM OF PUBLICATIONS, RADIO AND TELEVISION BROADCASTS,
CORRESPONDENCE COURSE LESSONS, FACSIMILE REPRODUCTIONS, AUDIO AND
VIDEO CASSETTES, AND REPORTS FROM COMPUTERIZED DATA-BANKS.

PUBLIC SERVICE OFFERS DIRECT HELP TO INDIVIDUALS, COMMUNITIES, AND
THE WHOLE SOCIETY.

IT GIVES A SEAL OF APPROVAL TO THE PRODUCTS OF

FARMS AND FACTORIES, IT ACCREDITS OTHER INSTITUTIONS, IT HELPS
PUBLIC OFFICIALS MASTER THEIR MANAGERIAL PROBLEMS, IT OFFERS

�9

CONSULTATION TO NON-PROFIT INSTITUTIONS AND ASSOCIATIONS, IT HELPS
GOVERNMENT BUREAUS KNOW HOW TO CONDUCT THEIR BUSINESS, IT SPONSORS
CLUBS AND HOLDS COMPETITIONS FOR YOUNG PEOPLE, IT PROVIDES EXHIBITS
AT COUNTY FAIRS, AND, DURING FARMERS' WEEK, IT SOMETIMES TURNS THE
WHOLE CAMPUS INTO A MASSIVE EXHIBITION AND CLASSROOM.

ALL OF THESE

PUBLIC SERVICE ACTIVITIES DRAW UPON AND ARE TRUE TO THE TEACHING AND
RESEARCH MISSION OF THEIR SPONSORS.
IV

IT WOULD BE POSSIBLE TO GO ON AT SOME LENGTH EVOCATIVELY NAMING
UNIVERSITY ACTIVITIES WE WOULD ALL AGREE TO BE PUBLIC SERVICE
BECAUSE THEY EXPRESS CREATIVE WAYS OF BRINGING THE REWARDS OF HIGHER
EDUCATION INTO THE LIFE PATTERNS OF ALL SEGMENTS OF OUR
EXTRAORDINARILY DIVERSE POPULATION.

�10
AS THE PUBLIC UNIVERSITIES HAVE GROWN AND MATURED, THE TRIUMVIRATE
OF THEIR MISSION -- TEACHING, RESEARCH, AND PUBLIC SERVICE -- HAS
BECOME GENERALLY ACCEPTED, AT LEAST IN RHETORIC.
TWO CLEARLY IDENTIFIABLE TENDENCIES HAVE OCCURRED.

IN THIS PROCESS,
FIRST, TEACHING

HAS BECOME NARROWLY DEFINED, REFERRING ONLY TO THAT WHICH OCCURS IN
A CLASSROOM OR LABORATORY SETTING, USUALLY ON CAMPUS, WITH STUDENTS
ENROLLED IN COURSES FOR CREDIT LEADING TO CREDENTIALS.

THE VAST

ARRAY OF OTHER TEACHING CARRIED OUT BY UNIVERSITY FACULTY IN LESS
FORMAL SETTINGS AND STRUCTURES IS LUMPED IGNOMINIOUSLY INTO PUBLIC
SERVICE.

NON-TRADITIONAL PATTERNS OF TEACHING, OFTEN WITH

NON-TRADITIONAL STUDENTS IN NON-TRADITIONAL SETTINGS, ARE THUS
RELEGATED TO A POSITION OF LESSER STATUS.

SECOND, THE RESEARCH MISSION OF THE UNIVERSITY, THOUGH THE LATEST
ENTRANT ON THE SCENE IN SOME RESPECTS, HAS BECOME OMNIPOTENT.
PROFESSORS WHO NEITHER TEACH NOR DIRECTLY ADDRESS ATTENTION TO

�11

PUBLIC CONCERNS ARE EXALTED.
SUCCESS.

PUBLICATION IS ESSENTIAL TO FACULTY

BASIC RESEARCH IS PREEMINENT, WHILE THOSE RESEARCH EFFORTS

DESCRIBED AS "APPLIED" ARE VIEWED WITH LESS ACCLAIM.

THUS, IN THE ACADEMIC LIFE OF PUBLIC INSTITUTIONS TODAY, RESEARCH
REPRESENTS THE ULTIMATE EXERCISE, WITH TEACHING -- ESPECIALLY AT THE
UNDERGRADUATE LEVEL -- SEEN AS A MANDATED DUTY, AND PUBLIC SERVICE
AN OBLIGATION TOO OFTEN ACCEPTED WITH RELUCTANCE.

IN ANALYZING FURTHER THE PUBLIC SERVICE DIMENSION OF PUBLIC HIGHER
EDUCATION, AN EVEN BROADER THEME MUST CONCERN US TODAY.

PUBLIC

UNIVERSITIES PERFORM SEVERAL LARGE CATEGORIES OF ACTIVITIES WHICH DO
NOT SEEM TO BE CENTRALLY CONCERNED WITH EITHER TEACHING OR
RESEARCH.

IF THE PUBLIC UNIVERSITY HAS ONLY THREE FUNCTIONS

TEACHING, RESEARCH, AND PUBLIC SERVICE -- THEN THESE OTHER
ACTIVITIES MUST BE PUBLIC SERVICE EVEN THOUGH, UP TO NOW, FEW OF US
MAY HAVE THOUGHT OF THEM UNDER THAT RUBRIC.

�12
HERE ARE FIVE EXAMPLES OF WHAT I MEAN:

THE FIRST IS THE PRESERVATION OF KNOWLEDGE, A GOAL WHICH
UNIVERSITIES SEEK IN MYRIAD WAYS BUT MOST NOTABLY IN LIBRARIES,
MUSEUMS, GALLERIES, AND SPECIAL COLLECTIONS.

A SECOND KIND OF ACTIVITY IS THE PROVISION OF AESTHETIC EXPERIENCE.

THE RICH PROFUSION OF MUSIC, PAINTING, SCULPTURE, BALLET, DRAMA, AND
ALL THE OTHER ARTS WHICH POURS FORTH ON A UNIVERSITY CAMPUS CAN MAKE
ITS NEIGHBORHOOD A DELIGHTFUL PLACE TO LIVE.

MORE THAN THAT,

CONCERT BUREAUS, RADIO, AND TELEVISION CARRY CAMPUS-BASED ARTS OUT
SO WIDELY THAT VAN HISE'S DESIRE IS REALIZED MORE FULLY IN THIS
RESPECT THAN IN ALMOST ANY OTHER.

A THIRD CLUSTER OF UNIVERSITY ACTIVITIES ARE THOSE RELATED TO THE
DIRECT CONSUMER SERVICES WHICH UNIVERSITIES PROVIDE.

THEY MAINTAIN

�13
HOSPITALS, CLINICS, TESTING LABORATORIES, PUBLISHING COMPANIES,
HOTELS, RESTAURANTS, BOOK STORES, AND MANY ANOTHER KIND OF
INSTITUTION OR SERVICE.

IN SOME MEASURE, THESE FACILITIES AND

SERVICES ARE THOUGHT NECESSARY TO SUPPORT A UNIVERSITY'S INSTRUCTION
AND RESEARCH BUT SOME ACTIVITIES WOULD SEEM TO GO FAR BEYOND THAT
NECESSITY.

A FOURTH CONTRIBUTION OF UNIVERSITIES IS THE CUSTODIANSHIP OF YOUNG
PEOPLE OF COLLEGIATE AGE.

IN OTHER PARTS OF THE WORLD LESS WEALTHY

THAN OURS, THERE IS AN ECONOMY OF SCARCITY.

ONLY A LIMITED NUMBER

OF PLACES FOR STUDENTS EXIST AND THERE IS VIGOROUS COMPETITION FOR
THEM.

THE CHOSEN FEW MUST WORK VERY HARD TO GRADUATE BUT ALMOST ALL

OF THEM DO SO -- AND THEN THEY ARE SET FOR LIFE.
SYSTEM.

WE REJECT SUCH A

WE WANT EVERY DOOR TO BE OPEN TO EVERY YOUNG PERSON WHO CAN

POSSIBLY PROFIT BY ENTERING IT.

WHILE WE NO LONGER BELIEVE IN

COMPLETELY OPEN ADMISSION TO COLLEGE, WE ARE PREPARED TO ADMIT MOST

�14
YOUNG PEOPLE WHO WANT TO ENROLL, SO THAT THEY WILL HAVE A CHANCE TO
"FIND THEMSELVES" AND SO THAT THEIR FURTHER MATURATION WILL OCCUR
UNDER RELATIVELY SAFE CIRCUMSTANCES.

SOME PEOPLE EVEN CYNICALLY

ARGUE THAT FAMILIES WILL SUPPORT (FINANCIALLY AND POLITICALLY) A
UNIVERSITY WHICH CARES FOR THEIR CHILDREN AT RELATIVELY LOW COST.

IN THE LATE 1940S, STUDENT BODIES INCLUDED MANY YOUNG MEN AND WOMEN
WHO HAD BEEN TO WAR AND HAD GROWN UP BEFORE THEY CAME TO COLLEGE.
OLD-TIMERS STILL TALK ABOUT THOSE WONDROUS DAYS WHEN STUDENTS REALLY
WANTED AN EDUCATION AND INSISTED ON GETTING IT.

WE HAVE MANY SUCH

STUDENTS TODAY, BUT WE ALSO HAVE MANY WHO ARE ENROLLED WITH LITTLE
SENSE OF PURPOSE.

I COULD NOT ESTIMATE WHAT PROPORTION OF OUR

CURRENT STUDENTS ARE BASICALLY CUSTODIAL CASES BUT, IN AIRPLANES AND
STUDENT UNIONS AND OTHER PLACES, I HAVE SAT BESIDE TOO MANY OF THEM
-- BRIGHT, FRESH, ATTRACTIVE YOUNGSTERS ENROLLED IN A HODGE-PODGE OF
TRIVIAL UNDEMANDING COURSES AND NEVER QUICKENING INTO A LIVELY

�15
INTEREST WHEN ASKED ABOUT ANY OF THE SUBJECTS THEY ARE "TAKING."
HOW MANY OF THESE ARE ENROLLED BECAUSE THEY HAVE NO BETTER PLACE TO
BE?

WHAT PERCENTAGE OF OUR GRADUATE AND PROFESSIONAL ENROLLEES HAVE

STAYED ON BECAUSE THEY DID NOT KNOW WHAT ELSE TO DO WITH THEMSELVES
AFTER THEY HAD A BACCALAUREATE DEGREE?

IS THE CARE OF SUCH PEOPLE

TEACHING -- OR IS IT PUBLIC SERVICE?

THE EIFTH KIND OF ACTIVITY IS THE UNIVERSITY'S ROLE AS ENTERTA INER
FOR THE MASSES, PARTICULARLY THE MASSES WHO WATCH INTERCOLLEGIATE
ATHLETIC EVENTS.

IT SEEMS UNLIKELY THAT ANYBODY WOULD ARGUE THAT

OUR VAST EXPENDITURES OF TIME AND MONEY IN SUCH SPORTS CAN PROPERLY
BE ALLOCATED TO EITHER TEACHING OR RESEARCH.

THEY MUST THEREFORE BE

COUNTED AS PART OF OUR PUBLIC SERVICE.

IN ADDITION TO TEACHING AND RESEARCH, OTHER MAJOR FORMS OF
UNIVERSITY SERVICE THAN THESE FIVE MAY EXIST; BUT THESE SERVE TO

�16
ILLUSTRATE THE BREADTH OF PUBLIC UNIVERSITY ACTIVITY TODAY, GOING
FAR BEYOND THE HOME CAMPUS AND A NARROW DEFINITION OF EITHER
TEACHING OR RESEARCH.

v

BASED ON A SYSTEMATIC REVIEW OF THE EVOLUTION OF OUR LAND-GRANT
UNIVERSITIES, AND MY PERSONAL EXPERIENCES BOTH IN AND OUT OF THE
ACADEMIC LIFE, I HAVE BECOME PERSUADED THAT THE CONCEPT OF THE TRIO
OF FUNCTIONS WE USUALLY ASCRIBE TO THESE INSTITUTIONS -- TEACHING,
RESEARCH, AND PUBLIC SERVICE -- IS INACCURATE AND PROBABLY
COUNTERPRODUCTIVE IN FULFILLMENT OF THE VISION OF FULL SERVICE TO
SOCIETY.

ALL OF MY ANALYSIS SUGGESTS THAT THE BASIC FUNCTIONS OF THE
UNIVERSITY, THE WORK IT MOST ESSENTIALLY DOES, ARE TEACHING (THE
DISSEMINATION OF KNOWLEDGE),

B~SEARCH

(THE CREATION OF KNOWLEDGE),

�17
AND (SOME WOULD SAY) ARCHIVAL (THE PRESERVATION OF KNOWLEDGE).
OTHER MAJOR ACTIVITIES OF THE UNIVERSITY -- EXTENSION, MASS
ENTERTAINMENT, CUSTODIANSHIP, OR THE PROVISION OF AESTHETIC
ENJOYMENT OR OF CONSUMER SERVICES -- GAIN LEGITIMACY ONLY TO THE
DEGREE THAT THEY ARE LINKED WITH TEACHING AND RESEARCH.

SOME PEOPLE

BELIEVE THAT THE PRESERVATION OF KNOWLEDGE SHOULD ALSO BE RESTRICTED
TO MATERIALS WHICH CAN BE RELATED, NOW OR IN THE FUTURE, TO THE TWO
BASIC FUNCTIONS.

THUS, I WOULD ARGUE PUBLIC SERVICE IS NOT A FUNCTION BUT A PRINCIPLE
WHICH ANIMATES AND GUIDES THE BASIC WORK OF THE PUBLIC UNIVERSITY.
PROGRAMMATICALLY, IT MEANT ONE THING AT THE FOUNDING OF OUR FIRST
INSTITUTIONS; IT MEANS SOMETHING QUITE DIFFERENT NOW.

IT IS THE

DESIRE DIRECTLY TO SERVE THE SOCIAL ORDER WHICH CREATED, NEEDS, AND
NOURISHES THE PUBLIC UNIVERSITY.
PRINCIPLE.

IT IS NOT THE ONLY SUCH

ONE CAN READILY THINK OF AT LEAST THREE OTHER GUIDING

�18
INFLUENCES:

THE TRADITION OF THE UNIVERSITY AS AN INSTITUTION; THE

DEVELOPMENT OF THE DISCIPLINES AS BODIES OF KNOWLEDGE; AND THE
DESIRE TO SERVE THE SPECIFIC STUDENTS ENROLLED BOTH ON AND OFF
CAMPUS.

ALL FOUR PRINCIPLES ARE EVIDENT IN A UNIVERSITY'S STRUCTURE AND ARE
POWERFULLY FELT IN ITS OPERATION.

CONSTANT TENSION EXISTS AMONG

THEM, SINCE EACH, IF CARRIED TO ITS EXTREME, CONTRADICTS OR DENIES
THE OTHERS.

THE COMPLETE TRADITIONALIST REMAINS LOYAL TO

LONG-ESTABLISHED STANDARDS, DISDAINING BOTH NEW KNOWLEDGE AND THE
DESIRE TO ACCOMMODATE IMMEDIATE STUDENT NEEDS; HE LOOKS WITH
DISTASTE AT PUBLIC SERVICE UNLESS IT CAN BE SHOWN TO HAVE BEEN
FAVORED BY ABELARD.

AN EQUAL PROVINCIALISM CAN BE FOUND AMONG THOSE

WHO FOCUS ENTIRELY UPON THE DISCIPLINES, UPON THE IMMEDIATE NEEDS OF
STUDENTS OR, FOR THAT MATTER, UPON PUBLIC SERVICE.

A CHALLENGE FOR

�1
9
UN
IVERS
ITY LEADERS ISTO BALANCE THE OPERAT
ION OF THE PR
INC
IPLES
REASONABLY WELL
.

VI

POL
IC
IES CONCERN
ING PUBL
IC SERV
ICE ARE OFTEN AS HARD TO STATE AND
MA
INTA
IN AS ARE POL
IC
IES CONCERN
ING TEACH
ING AND RESEARCH
.
UN
IVERS
IT
IES DO NOT MERELY RESPOND TO SOC
IAL DEMAND OR REQUEST
; THEY
USE THE
IR ADVANCED KNOWLEDGE TO TRY TO PERFECT SOC
IETY OR
, AT ANY
RATE
, TO CHALLENGE ITD
IRECTLY
. WE LOOK TO OUR UN
IVERS
IT
IES TO BE
OUT FRONT
, SETT
ING A V
IS
IONARY AGENDA FOR SOC
IETY -PROV
ID
ING
LEADERSH
IP IN ADDRESS
ING S
IGN
IF
ICANT SOC
IETAL CONCERNS
. THOMAS
JEFFERSON SA
ID THAT IN FOUND
ING H
IS UN
IVERS
ITY "1 WAS D
ISCHARG
ING
THE OD
IOUS FUNCT
ION OF POUR
ING MED
IC
INE DOWN THE THROAT OF A PAT
IENT
INSENS
IBLEOF NEED
ING IT
.
" WHEN SEAMAN KNAPP SENT AGENTS OUT INTO
THE F
IELD
, THEY SOMET
IMES FOUND AR

~E

POSSES OF FARMERS WA
IT
ING AT

�20

THE COUNTY LINE TO TURN THEM BACK.

BEING THE THOUGHT LEADERS FOR

SOCIETY IS NOT NECESSARILY AN EASY OR POPULAR TASK.

DECISIONS ABOUT PUBLIC SERVICE -- WHAT TO DO OR NOT DO, WHEN TO
BEGIN AND WHEN TO END, WHETHER TO PERSEVERE OR CONCEDE -- MUST, LIKE
ALL OTHER UNIVERSITY DECISIONS, BE MADE IN EACH SPECIFIC CASE IN
TERMS OF ALL THE RELEVANT FACTS AND VALUES.

BUT AFTER 75 YEARS OF

FULL-SCALE EXPERIENCE, THE MAJOR LESSON WE HAVE LEARNED ABOUT
UNIVERSITY-BASED PUBLIC SERVICE IS THAT IT IS BEST CONCEIVED AS
DYNAMIC AND CREATIVE TEACHING AND RESEARCH CARRIED OUT IN THE FULL
DIMENSIONS OF THE HUMAN LIFE.-SPAN AND THE BROAD RANGE OF HUMAN
ASSOCIATION BOTH ON AND OFF CAMPUS.

THIS FACT IS NOT SURPRISING BECAUSE IN THIS COUNTRY PUBLIC SERVICE
ORIGINATED ESSENTIALLY WITH AGRICULTURAL EXTENSION.

OUR PIONEERING

FOUNDERS WANTED TO EXTEND IN MYRIAD WAYS, THE KNOWLEDGE OF THE

�21
UNIVERSITY TO NEW AUDIENCES.

THEY QUICKLY DISCOVERED, HOWEVER, THAT

ACTIVITIES UNDERTAKEN FOR THE PURPOSE OF PUBLIC SERVICE GREATLY
INFLUENCE A UNIVERSITY'S WHOLE PATTERN OF TEACHING AND RESEARCH.
EARLY IN THIS CENTURY, WHEN COUNTY AGENTS WENT OUT TO FARMS TO CARRY
THE MESSAGE OF SCIENTIFIC AGRICULTURE, THEY FOUND PROBLEMS FOR WHICH
THERE WERE NO EXISTING SOLUTIONS; IN RESPONDING TO SUCH NEEDS, BOTH
EXPERIMENT STATIONS AND RESIDENT PROGRAMS OF TEACHING IN AGRICULTURE
WERE TRANSFORMED.

SUCH OTHER FIELDS OF PROFESSIONAL EDUCATION AS

SOCIAL WORK, NURSING, LIBRARIANSHIP, ELEMENTARY AND SECONDARY
TEACHING, SCHOOL ADMINISTRATION, AND BUSINESS MANAGEMENT WERE FIRST
DEVELOPED OR GREATLY ENHANCED BY TEACHING IN THE FIELD.

MANY BODIES

OF CONTENT OR FORMS OF TEACHING ARE FIRST TESTED BEYOND THE
PERIPHERY OF THE CAMPUS.

SOME PROVE TO BE GOOD ENOUGH TO BE SPREAD

WIDELY THROUGH THE UNIVERSITY'S PRACTICE; OTHERS CAN BE CONVENIENTLY
FORGOTTEN.

�22

IF WE WERE TO JUDGE THE LEVELS OF QUALITY OF VARIOUS FORMS OF
UNIVERSITY PUBLIC SERVICE, I THINK WE WOULD DO SO IN TERMS OF THE
EXTENT TO WHICH THEY INCORPORATE TEACHING OR RESEARCH.

IN THE EARLY

DAYS OF COOPERATIVE EXTENSION, THIS PRINCIPLE WAS EMBODIED IN THE
PRACTICAL RULE THAT A COUNTY AGENT MIGHT TEACH FARMERS HOW TO CULL
THEIR FLOCKS OF CHICKENS, BUT HE SHOULD NOT DO THE CULLING HIMSELF;
SIMILARLY THE HOME ADVISERS SHOULD TEACH THE PRINCIPLES OF DIET, NOT
MERELY PASS OUT RECIPES.

THE PROFESSOR OF MANAGEMENT TEACHES

BUSINESSMEN THE PRINCIPLES OF HIS ART BUT DOES NOT RUN THEIR
BUSINESSES FOR THEM -- AT LEAST NOT ON UNIVERSITY TIME.

PUBLIC

POLICY FORUMS ARE BASED SO FAR AS POSSIBLE ON FACTS, NOT OPINIONS.
THE FORTY-YEAR-OLD MUST BE TAUGHT IN A DIFFERENT WAY THAN THE
TWENTY-YEAR-OLD AND THE SEVENTY-YEAR-OLD LEARNS IN STILL ANOTHER
FASHION; TO THE EXTENT THAT WE GRASP AND RESPOND TO THESE
DIFFERENCES THROUGH THE RESULTS OF RESEARCH, WE SHALL FULFILL OUR
PURPOSE TO HAVE TRUE EXTENSION, NOT MERELY OFF-CAMPUS IMITATIONS.

�23
THE TESTS OF RELEVANCE OF TEACHING AND RESEARCH SHOULD BE APPLIED TO
THE FIVE OTHER FORMS OF PUBLIC SERVICE I SUGGESTED EARLIER -- THE
PRESERVATION OF KNOWLEDGE, PROVISION OF AESTHETIC EXPERIENCES,
DIRECT CONSUMER SERVICES, CUSTODIANSHIP OF THE YOUNG, MASS
ENTERTAINMENT.

WHILE I WILL NOT DO SO THIS EVENING, TO PURSUE THIS

ANALYSIS DOES SHARPEN THE FOCUS OF THE UNIVERSITIES' MISSION AND
SUGGEST GUIDELINES FOR CARRYING OUT ITS MYRIAD ACTIVITIES.

BUT NOW, BACK TO THE BASIC FORMS OF PUBLIC SERVICE: TEACHING AND
RESEARCH.

IN FULFILLMENT OF THE UNIVERSITY'S PUBLIC SERVICE

MISSION, THE TEACHING FUNCTION OF THE UNIVERSITY MUST BE BROADENED
AND DEEPENED, TO FULLY INCORPORATE THE VARIED WAYS IN WHICH TEACHING
MUST BE PERFORMED IN RESPONSE TO CHANGING DEMOGRAPHICS AND
CONTEMPORARY NEEDS.

IN THE FUTURE, REGULAR CLASS ENROLLMENT WILL

CONTINUE TO BE IMPORTANT, BUT ONLY AS A PART OF A VASTLY LARGER
WHOLE WHICH INCLUDES SUCH LIFELONG EDUCATIONAL SERVICES AS

�24
CONFERENCES, SEMINARS, LECTURE AND CONCERT SERIES, TELECOMMUNICATION
THROUGH MANY MEDIA, FIELD-STAFFS REACHING OUT TO PLACES SOMETIMES
FAR DISTANT FROM THE HOME CAMPUS, AND THE PROVISION OF LEARNING
OPPORTUNITIES FOR MANY CONSTITUENCIES, INCLUDING AGRICULTURE,
INDUSTRY, COMMERCE, LABOR, FAMILIES, VOLUNTARY ASSOCIATIONS, AND
SOLITARY INDIVIDUALS.

THIS CHANGE FROM YOUTH-DOMINATED EDUCATION TO

A LIFESPAN EDUCATION CONCEPTION WILL REQUIRE COUNTLESS CHANGES IN
POLICY AND PRACTICE WITHIN UNIVERSITIES, THE MOST IMPORTANT OF WHICH
WILL BE TO GIVE IT LEGITIMACY WITHIN THE PRACTICES OF FACULTY
RECRUITMENT, PROMOTION, AND, IN PARTICULAR, REWARD.

UNIVERSITIES

QUITE PROPERLY ARE CLASSICALLY CRITICAL OF OTHER SOCIAL INSTITUTIONS
WHICH FAIL TO REMAIN CONTEMPORARY IN STRUCTURE AND IN ADOPTION OF
MODERN TECHNOLOGY IN PERFORMING THEIR SERVICES, EVEN WHEN
CHANGES MAY BE A CONSEQUENCE.

SWEEPING

IN REVIEWING THEIR TEACHING

ACTIVITIES, UNIVERSITIES SHOULD BE INTROSPECTIVE WITH EQUAL RIGOR.
THE CURRENT FAILURE TO RECOGNIZE EXCELLENCE IN TEACHING , WHEREVER
AND IN WHATEVER FORM IT OCCUR S, IS INE XCUSABLE.

�25

SIMILARLY, THE RESEARCH EFFORTS OF THE PUBLIC UNIVERSITY MUST BE
CARRIED OUT WITH AN ULTIMATE CONCERN FOR THEIR RELEVANCE TO SOCIETAL
CONCERNS.

THIS IN NO WAY THREATENS THE ESSENTIALITY OF SO-CALLED

BASIC RESEARCH, FOR WHICH THE ULTIMATE BENEFITS AND CONSEQUENCES MAY
NOT BE ENVISIONED.

BUT IT DOES SUGGEST THAT BASIC RESEARCH ALONE

DOES NOT ADEQUATELY FULFILL THE PUBLIC'S LEGITIMATE EXPECTATIONS IN
CONSEQUENCE OF THEIR MASSIVE SUPPORT.
BEYOND PEER REVIEW.

THERE MUST BE ACCOUNTABILITY

THE RESULTS OF RESEARCH MUST BE INTEGRATED INTO

THE UNIVERSITY'S TEACHING MISSION, AVAILABLE TO ALL -- BOTH ON AND
OFF CAMPUS -- WHO CAN USE IT.

TO FAIL TO DO SO IS TO FAIL TO

FULFILL THE COMPLETE UNIVERSITY ROLE.

THE GENIUS OF THE PUBLIC

UNIVERSITY LIES NOT IN ITS TEACHING OR ITS RESEARCH, BUT IN THE
CREATIVE INTEGRATION OF THE TWO TO SERVE VARIOUS PUBLICS.

THIS HAS BEEN THE HALLMARK OF OUR LAND-GRANT UNIVERSITIES, WHICH HAS
EARNED FOR THEM THE DESCRIPTION OF BEING AMERICA'S FIRST DISTINCTIVE

�26

CONTRIBUTION TO HIGHER EDUCATION.

INTERNAL PRESSURES TO FURTHER

EMPHASIZE RESEARCH AND DOWN PLAY PUBLIC SERVICE ARE TREMENDOUS.
THUS, THE LAND-GRANT TRADITION APPEARS TO BE IN JEOPARDY, WITH MOST
LAND-GRANT UNIVERSITIES LOSING THE DISTINCTIVENESS OF THE BALANCE OR
BLEND OF TEACHING AND RESEARCH WITHIN THE SPIRIT OF PUBLIC SERVICE
WHICH CHARACTERIZES THEIR TRADITION.

VII

LOOKING TO THE FUTURE, IT SEEMS WISE TO REMIND OURSELVES THAT,
ULTIMATELY, SOCIETY'S NEEDS WILL BE SERVED BY THE PUBLIC
INSTITUTIONS IT CREATES AND SUSTAINS -- OR, AS IN THE PAST, NEW
SYSTEMS WILL BE ESTABLISHED TO REPLACE THOSE WHICH DISAPPOINT.

THE

AMAZING PROLIFERATION OF INDEPENDENT, NON-UNIVERSITY-BASED, PUBLICLY
SUPPORTED RESEARCH INSTITUTES AND THE EXPLOSION OF
NON-UNIVERSITY-BASED PROGRAMS OF CONTINUING EDUCATION FOR THE
PROFESSIONS AND OTHER SPECIAL INTERESTS ILLUSTRATE THIS RESPONSE TO

�27
PUBLIC NEED.

TO THE EXTENT THAT SUCH INITIATIVES CAN PERFORM THESE

FUNCTIONS EQUALLY WELL, INDEPENDENT OF THE INTELLECTUAL BASE WHICH
THE UNIVERSITY PROVIDES, THESE TRENDS MAY BE SOCIALLY DESIRABLE.

TO

THE EXTENT THEY ERODE THE ROLE OF AND SUPPORT FOR PUBLIC
UNIVERSITIES AND ARE SIMPLY A CONSEQUENCE OF INSTITUTIONAL FAILURE,
THEY SHOULD PROVIDE CAUSE FOR CONCERN.

ROBERT ANDERSON, CHAIRMAN OF ROCKWELL INTERNATIONAL, IN ADDRESSING
THE CORPORATE-HIGHER EDUCATION FORUM OF CANADA EARLIER THIS YEAR,
SUGGESTED THAT "EDUCATORS MAY WELL HAVE TO EXAMINE THEIR BASIC
ASSUMPTIONS AND RETHINK THEIR OPERATIONS FROM TOP TO BOTTOM IN ORDER
TO BE COMPETITIVE IN TODAY'S WORLD, JUST AS BUSINESS PEOPLE ARE
DOING."

WHILE ALL AMERICAN UNIVERSITIES, PUBLIC AND PRIVATE, NOW ENGAGE IN
PUBLIC SERVICE, IT HAS BEEN MOST TRULY FULFILLED IN THE STATE

�UNIVERSITIES WHICH IS WHY THEY PROCLAIM IT TO BE PART OF THEIR
CENTRAL TRIAD OF PURPOSES.

THE DESIRE TO RESPOND DIRECTLY TO

SOCIETY AND, IN TURN, TO INCORPORATE THE IDEAS THUS GAINED INTO THE
CENTRAL FABRIC AND PROCESSES OF THE INSTITUTION HAS BEEN A
POWERFULLY GENERATIVE FORCE.

IT HAS HELPED BRING THE STATE

UNIVERSITIES TO THEIR WORLD-WIDE EMINENCE.

IT HAS LED TO THE

CREATION OF NEW CATEGORIES OF INSTITUTIONS OF HIGHER LEARNING, SUCH
AS THE REGIONAL STATE COLLEGES AND UNIVERSITIES AND THE COMMUNITY
COLLEGES.

IT HAS CHALLENGED THE PRIVATE UNIVERSITIES.

IT

POWERFULLY INFLUENCES ALL NEW UNIVERSITIES OVERSEAS AND IT IS
TRANSFORMING THE ANCIENT EUROPEAN INSTITUTIONS WHERE THE IDEA OF
HIGHER LEARNING BEGAN SINCE PUBLIC SERVICE IS THE SPIRIT WHICH
ANIMATES SOME OF THE BEST THINGS WE DO.

WE ALSO HAVE BOTH A CHALLENGE AND A GUIDE FOR THE FUTURE.

WHEN OUR

MAJOR EMPHASIS IN PUBLIC SERVICE WAS MADE UP OF THOSE ACTIVITIES

�29

EVOKED BY THE WORD "EXTENSION," WE FOUND THAT OUR DEEPEST SENSE OF
REWARD CAME WHEN UNIVERSITY SCHOLARS ANALYZED SOME PART OF SOCIETY
TO SEE HOW IT COULD BEST BE HELPED TO IMPROVE THE QUALITY OF ITS
LIFE THROUGH THE USE OF THE UNIVERSITY'S RESOURCES OF KNOWLEDGE AND
INSTRUCTION.

WE DID NOT DO EVERYTHING PEOPLE ASKED OF US BUT, BY

COLLABORATIVE PLANNING, GUIDED THEM TO THE REALIZATION THAT THE
PROBLEMS OF INDIVIDUALS AND OF SOCIETY COULD NOT BE SOLVED BY
IMMEDIATELY AVAILABLE REMEDIES BUT REQUIRED DEEPER ANALYSIS AND THE
USE OF MORE PROFOUND PROCEDURES.

AS WE ENLARGE OUR CONCEPTION OF

PUBLIC SERVICE, I HOPE THAT WE SHALL FOLLOW THE SAME IDEA.

WE

SHOULD NOT SIMPLY OBLIGE PEOPLE BY DOING WHAT THEY ASK US TO DO.
OUR TRIUMPHS OF THE FUTURE, LIKE OUR TRIUMPHS OF THE

PRESENT AND

THE PAST, CAN BE ACH IEVED ONLY IF WE HOLD FAST TO THE IDEA THAT THE
PUBLIC SERVICES OF A UNIVERSITY SHOULD BE CREATIVELY RELATED TO ITS
BASIC FUNCTIONS OF TEACHING AND RESEARCH.

�30

IN LOOKING BROADLY AT SOCIETAL CONCERNS TODAY, THERE IS AN ALMOST
DESPERATE NEED FOR OUR STATE UNIVERSITIES TO EMPLOY THEIR MARVELOUS
RESOURCES MORE CREATIVELY IN SERVING PUBLIC INTERESTS.

THE AGENDA

IS VIRTUALLY ENDLESS -- ECONOMIC DEVELOPMENT AND JOB GENERATION,
BIOTECHNOLOGY, ENVIRONMENTAL QUALITY, HEALTH CARE, COMPETITIVENESS,
THE ELDERLY, YOUTH, ENERGY, PEACE, WELFARE REFORM, RURAL AND URBAN
DECAY, WASTE DISPOSAL, THE CULTURAL ARTS -- THE LIST GOES ON.

THE

SUCCESS OF OUR SOCIETY IN ADDRESSING SUCH ISSUES WILL INFLUENCE THE
QUALITY AND CHARACTER OF LIFE FOR BOTH CURRENT AND FUTURE
GENERATIONS.

TO ILLUSTRATE BOTH THE PROBLEM AND THE POTENTIAL, I WILL TAKE JUST
ONE EXAMPLE FROM THE AGENDA:

YOUTH DEVELOPMENT.

WHILE DEMOGRAPHICS

DEMAND ATTENTION TO THE REALITIES OF AN AGING POPULATION AND THE
NEEDS OF THE ELDERLY, FURTHER REFLECTION AFFIRMS THAT THE FABRIC OF
OUR SOCIETY IS UNRAVELING AT THE EARLY END OF THE LIFE-SPAN.

�31
THROUGH THE 1980S, SCHOLARS HAVE EXAMINED IN MICROSCOPIC DETAIL THE
PROBLEMS THAT CONFRONT AND CONFOUND AMERICA'S YOUTH.

A SERIES OF

DISTINGUISHED COMMISSIONS HAS DOCUMENTED THE LOOMING "CRISIS OF
YOUTH," AND WARNED OF THE DANGER OF A "PERMANENT UNDERCLASS" OF THE
YOUNG.

THEIR REPORTS SERVE NOTICE THAT OUR WAY OF LIFE IS

ENDANGERED BY SHORTCOMINGS OF THE RISING GENERATIONS.

THIS CALL FOR A SHIFT IN FOCUS UNDERSCORES THE NEED TO RECOGNIZE THE
VITAL ROLE OF VARIOUS lliELUENCES IN THE PROCESS OF GROWING UP.
ELEMENTS COME TO BEAR.

MANY

THE FOLLOWING FOUR, AMONG MANY, HAVE SPECIAL

IMPORTANCE:

THE FAMILY.
EXTINCT.

THE TRADITIONAL AMERICAN FAMILY IS NEARLY

IN 1955, 60 PERCENT OF AMERICAN YOUNGSTERS LIVED

IN A HOME WITH A WORKING FATHER, A HOUSEWIFE MOTHER, AND
ONE OR MORE SCHOOL-AGE SIBLINGS.

BY 1985, LESS THAN TWO

GENERATIONS LATER, THAT NUMBER HAD DROPPED TO 7 PERCENT.
MORE MOTHERS, BY ECONOMIC NECESSITY OR CAREER CHOICE, ARE
WORKING AWAY FROM HOME.

�32
THE TRADE-OFF IS CONSEQUENTIAL.

RECENT STUDIES SUGGEST

THAT FULL-TIME, NON-PARENTAL, OUT-OF-HOME CHILD CARE
COMMENCING AT AN EARLY AGE LEADS TO SOCIAL AND PERSONAL
PROBLEMS LATER IN LIFE.

SUCH CHILDREN ARE MORE LIKELY TO

BE UNCOOPERATIVE, UNPOPULAR, HAVE POORER STUDY SKILLS,
LOWER GRADES, AND DIMINISHED SELF-ESTEEM.
IT IS REGRETTABLE THAT, IN GENERAL, SOCIETY HAS BEEN
UNRESPONSIVE IN DEALING WITH THE SIGNIFICANT CONSEQUENCES
OF CHANGING FAMILY CIRCUMSTANCES.
THE ECONOMIC ROLE OF YOUTH.

WHEN AMERICA WAS A

PREDOMINANTLY AGRARIAN NATION, CHILDREN PERFORMED TASKS
FROM A VERY EARLY AGE WHICH MADE A REAL CONTRIBUTION TO THE
FAMILY'S LIVELIHOOD.

CHILDREN WERE AN ECONOMIC ASSET.

IN

THE MAINLY URBAN AND SUBURBAN AMERICA OF TODAY, YOUTH ARE
ECONOMIC LIABILITIES.

TODAY'S SUBURBAN CHILD MAY HAVE SOME

CHORES, BUT MOST ARE NOT CRUCIAL TO THE FAMILY'S
WELL-BEING.

WAYS NEED TO BE FOUND TO OFFER YOUTH

OPPORTUNITIES FOR PERSONAL SKILLS DEVELOPMENT AND
CHARACTER-BUILDING ... WAYS TO BOOST SELF-ESTEEM, TO BE
CONTRIBUTORS TO AS WELL AS BENEFICIARIES OF THEIR FAMILIES
AND THE LARGER SOCIETY.

�33
THE MATURATION PROCESS.

THE PERIOD OF DEPENDENCY FOR YOUTH

HAS BEEN EXTENDED, OFTEN INTO THEIR MID- OR LATE-TWENTIES.
EVEN AS THE AGE OF PUBERTY IS SHORTENED AND YOUNGSTERS ARE
PHYSICALLY AND MENTALLY MORE READY AND ABLE TO PERFORM
ADULT-LIKE ROLES, THE TIMEFRAME OF TRAINING TO TAKE ONE'S
PLACE IN ADULT SOCIETY IS LENGTHENED.

CAUGHT IN THE

CONFLICT OF EARLIER MATURATION AND PROLONGED DEPENDENCY,
MANY YOUTH ARE ENDANGERED BY A SENSE OF AIMLESSNESS AND
ANOMIE.
YOUTH NEED CHANCES TO CONTRIBUTE TO THEIR SOCIETY ...
OPPORTUNITIES TO WORK AND SERVE AS EMPLOYEES OR AS
VOLUNTEERS.

BOTH CAN BE MOTIVATING AND REWARDING.

IN THIS

WAY ... BECOMING GIVERS AS WELL AS TAKERS ... YOUTH CAN MOVE
BEYOND THE FENCES OF DEPENDENCY.
THE SCHOOL.

FROM KINDERGARTEN THROUGH HIGH SCHOOL, THE

NATION'S SINGLE MOST PROTRACTED EDUCATION SYSTEM IS ONE
DESIGNED IN AND FOR THE 19TH CENTURY.

FEW OF ITS PARTS

HAVE CHANGED IN FUNDAMENTAL WAYS TO MATCH THE EVOLVING
NEEDS OF STUDENTS.
POINT.

A FEW EXAMPLES SHOULD ILLUSTRATE THE

THE VALUE OF EARLY CHILDHOOD AND PRESCHOOL

EXPERIENCES IS EVIDENT, BUT FEW SCHOOLS ADDRESS THESE NEEDS
IN A SYSTEMATIC OR COMPREHENSIVE WAY.

DESPITE A GROWING

�34

NEED FOR A SAFE PLACE FOR uLATCHKEY u CHILDREN TO STAY
BEFORE AND AFTER CLASSROOM HOURS, FEW SCHOOLS HAVE OPENED
THEIR DOORS TO CREATIVE SOLUTIONS TO THE PROBLEM.

EVEN IN

LIGHT OF STUDIES THAT SHOW THAT STUDENTS' SKILLS
DETERIORATE DURING A SUMMER uLAYOFF u DESIGNED FOR AN
AGRARIAN SOCIETY, THREE-MONTH SUMMER INTERLUDES REMAIN AN
ENTRENCHED PRACTICE.
WHILE SCHOOLS CANNOT BE EXPECTED TO DO EVERYTHING, THEY
SHOULD ASSUME A LEADERSHIP AND CATALYTIC ROLE IN ADDRESSING
THE DEVELOPMENTAL NEEDS OF YOUTH.
CONVENTIONAL WISDOM MIGHT SUGGEST THAT THE PROBLEMS OF YOUTH ARE TOO
OVERWHELMING, TOO COMPLEX, TOO PERSISTENT, AND TOO EXPENSIVE TO
SOLVE.

SUCH AN AURA OF INTRACTABILITY COULD DESTROY PUBLIC SUPPORT

FOR YOUTH PROGRAMS.

THAT IS WHY THE MESSAGE OF A NEW BOOK BY

LISBETH B. SCHORR, WITHIN OUR REACH:

BREAKING THE CYCLE OF

DISADVANTAGE, IS SO IMPORTANT:
UIT IS A STRANGE AND TRAGIC PARADOX THAT CONFIDENCE IN OUR
COLLECTIVE ABILITY TO ALTER THE DESTINIES OF VULNERABLE CHILDREN
HAS HIT BOTTOM JUST AS SCIENTIFIC UNDERSTANDING OF THE PROCESSES
OF HUMAN DEVELOPMENT AND THE RICH EVIDENCE OF SUCCESS IN HELPING
SUCH CHILDREN HAS REACHED A NEW HIGH."

�35

SCHORR HAS DESCRIBED THE ENIGMA.

THEORETICALLY, SOCIETY KNOWS HOW

TO DESIGN THE EFFECTIVE SCHOOL, HOW TO DELIVER HIGH QUALITY PRENATAL
CARE, AND HOW TO EFFECTIVELY INTERVENE TO REPAIR DYSFUNCTIONAL
FAMILIES.

WE KNOW MUCH BETTER THAN WE DO.

As SCHORR POINTS OUT:

" ... IN THE LAST TWO DECADES WE HAVE ACCUMULATED A CRITICAL MASS
OF INFORMATION THAT TOTALLY TRANSFORMS THE NATION'S CAPACITY TO
IMPROVE OUTCOMES FOR VULNERABLE CHILDREN ... BUT MANY
ADMINISTRATORS, ACADEMICS, PRACTITIONERS, AND PUBLIC POLICY
ANALYSTS ARE NOT AWARE OF THE NEWLY EMERGING INSIGHTS,
ESPECIALLY FROM OUTSIDE THEIR OWN FIELDS."
SPREAD THROUGHOUT A GREAT UNIVERSITY SUCH AS YOURS -- IN MULTIPLE
DISCIPLINES AND ADMINISTRATIVE UNITS -- IS A MARVELOUS AGGREGATION
OF EXPERTISE ABOUT THE DEVELOPMENTAL PROCESSES OF YOUTH, FROM
PRE-BIRTH THROUGH ADOLESCENCE.

IS It POSSIBLE THAT THESE SUPERB

KNOWLEDGE RESOURCES COULD BE BROUGHT TOGETHER IN A COHESIVE,
COMPREHENSIVE AND COLLABORATIVE MANNER TO AID SOCIETY IN ADDRESSING
MORE EFFECTIVELY THE EDUCATIONAL/DEVELOPMENTAL NEEDS OF ITS FUTURE
GENERATIONS?
THE CURRENT SPORADIC AND FRAGMENTED EFFORTS TO ADDRESS THE CONCERNS
OF YOUTH ARE OBVIOUSLY NOT WORKING.

HOPEFULLY, SOME UNIVERSITIES

WILL COMMIT THEMSELVES FULLY TO SUCH A MISSION.
CONTRIBUTION TO THE FUTURE COULD BE ENVISIONED.

NO GREATER

�36

VIII

IN WORLD OVERVIEW TODAY, THE FINANCIAL STRENGTH AND CAPACITY OF THE
UNITED STATES IS WEAKENING.

AS NEVER BEFORE, THERE ARE LIMITATIONS

ON BOTH PUBLIC AND PRIVATE SOURCES OF SUPPORT.

THOSE INSTITUTIONS

OF OUR SOCIETY WHICH ARE PERCEIVED AS ESSENTIALLY INWARD-LOOKING,
AND THEREFORE PRIMARILY SELF-SERVING, WILL BE INCREASINGLY
THREATENED.

RECENT PATTERNS IN PUBLIC FUNDING FOR PUBLIC

UNIVERSITIES NATIONALLY AND IN MANY STATES, MAY BE EARLY EVIDENCE OF
THE EROSION OF PUBLIC CONFIDENCE AND EXPECTATION.

TO DESERVE THE CONTINUING PUBLIC CONFIDENCE AND SUPPORT WHICH HAVE
BEEN ENJOYED IN THE PAST, OUR PUBLIC UNIVERSITIES MUST CONTINUALLY
DEMONSTRATE THEIR CAPACITY TO BE EVER MORE SOCIALLY USEFUL TO A
SOCIETY UNDER STRESS.

IN SO DOING THEY WILL SERVE THE PEOPLE WHO

SUSTAIN THEM AND WILL BE TRUE TO THE VISIONS OF THEIR FOUNDERS IN
SETTING HIGHER LEARNING WITHIN A PUBLI C CONTEX T.

1396KJ

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�3

He are p.Le ae ed and proud to have this special emphasis r et'erred to
as the "Kellogg Pr-o.j ec t ; "

En truth " c.,f course , it t s your project" not ours.

It has been developed by you, in yow. ' respe ctive countries and collectively
through PIJR, to meet specific programmi ng needs and opportLrlities i n your
own way .

It simply has been our good f ortune to provide a bit of help in

the f'ur-t.her-ano e of your effor ts.
It is gratifying indeed to see t he ;..ray s i n "Whi ch pr i vate an d pu.b l i c
:resources hav e j oined together i.n t his eff ort.

I t is significant t hat

ot h er pr i vate sponsor s have provided assistance i n each of the count ries.
OnJ.y through sllch expanded suppo:rt, from both the private and public sectors,
will

jt

be pos s ibl e t o mult i pl y this initi al ef f or t an d. to e ns ure i t s

c orrt i nu at.L on .

Dr . Chaves an d I had the pleaSUl"c last Sa t urday of visiting a
near ChLme.Lt.enango i n Guatemala.
realizing the significanc r:' of

4-s

4-8

Cl ub

One cannot have such an experi ence without
Cl ub involvement to the lives of the p eo ple

involved, youngsters and adults alike, and to the community of whi ch they
are a part.

I very much r egret that, clu e to the illness of my father, I

must leave tomorrow and th er ef ore will mi s s t.he t r i p to the 1:-_.-8 Club demonst r-et.Lon here in Costa Ric a.

Dr . Ch av es had the p.Leas ur-e of such a visit

here h ro year-s ago.
Hopefully, our Foundat ion suppor t to this activity of PI JR and t hese
demonst r at i ons in four count r ies wi l l be helpful to all of yo u.

I would echo

the comments of our Chairman, Mr. Steiner, expressing the hope that rural
yont h of all countries might have s imilar experi enc es through the joint e f f or ts
of the publ ic and p:ri v at e sectors .

�4
IV

Th"" theme of this Conference, "Rural Youth and Their Decisions for
the 1980's." is significant and timely indeed.

We can categorize the chal-

lenges which c.onf'rorrt us in var'Lous ways, ':1ut it seems obvious as we view
t.h e wE,ll--being of man in the years ahead, that the f'ol.LovLng t.hie e are among
the over -riding Lss ne s :
1.	 A concern fur the health of' individuals.

Basic to good health i s

good nutrition,which in turn is dependent upon food, of the proper
kinds, of good ql1ality, dnd in a dequate supply.

In our world

neighborhood, th e is sue of food supply is becoming ever more critical.
Disturbing evidence is now appearing which suggests that severe malnutrition and famine will be experienced in greater degre &lt;;; in vari ous
parts of the world .

Response to the health-nutrition-food equat i on

must receive priority attention.
2.	 A concern for living in harmony with our environment--balancing the
needs of people with concerns for nature, minimizing the intrusions
on our ecology, taking compensating actions when the environment is
violated, accommodating our life style today to the best long-term
interests of mankind.

3.	 A concern for progress in human relationships.

Underlying all of the

other issues which conc er n us is the need to improve man's relationships with fellow man.

Somehow, in an increasingly complex and

inter-related world, we must improve our commitment and capacity
to live one with another .

v
We are met here in a great hemispher i c conference, wh i ch hopefully will
be stimulating and useful to each of us.

Each of us has an individual role

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�</text>
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Contact: David Scott, Provost
(517) 355-1524
or Judith Lanier, Education
(517) 355-1734
or Cherryl Jensen, News Bureau
(517) 355-2282
KELLOGG FOUNDATION MAKES MAJOR GRANT TO MSU FOR LIFE LONG EDUCATION

EAST LANSING -- Michigan State University (MSU) has begun a
"renaissance in lifelong education" through a comprehensive program
of outreach services that involves all colleges within the
University.
The program is funded by a $10.2 million grant from the W. K.
Kellogg Foundation of Battle Creek -- one of the largest single
grants MSU has received from a private foundation.
The grant was formally accepted today (10/14/88) by the
University's Board of Trustees.

In related action, the Board

approved the appointment of James C. Votruba as assistant provost
for lifelong education.

Votruba is currently acting vice president

for academic affairs and provost at the State University of New York
at Binghampton.
"The Kellogg Foundation grant enables MSU to become a
national model in pioneering new lifelong learning possibilities
just as it earlier provided a model for the land-grant university,"
said MSU President John DiBiaggio.

"Lifelong education will become

prominent alongside research and traditional instruction at the

�Page 2

center of this great university.

It moves lifelong education to the

heart of the institutional mission."
"Currently, the nation's higher education system prepares
young people to enter the workforce with only moderate attention
given to the continuing demands they face as employees, employers,
and citizens," said Russell G. Mawby, the Foundation's chairman and
chief executive officer.

"Increasingly, people of all ages are

seeking opportunities to continue their educations.

We are

confident that MSU can significantly influence the future direction
and development of lifelong learning programs, and create models
that can and will be replicated elsewhere."
DiBiaggio described the renaissance as "a continuing
partnership between MSU and the Kellogg Foundation" in serving the
people of Michigan and said that it complements the Foundation's
stated goal:

to "help people help themselves."

DiBiaggio also noted that lifelong education is a high
priority for Michigan Governor James Blanchard who, in his 1988
"State of the State" message, said:

"Lifelong learning must become

highly valued and an urgent priority for everyone in Michigan.

In

1988, we are going to take steps without precedent in the nation to
meet that challenge."
DiBiaggio said that the lifelong education thrust fits well
into the priorities of MSU's first university-wide Capital Campaign,
"MSU 2000:

Access to Opportunity."

The five-year campaign seeks to

raise $160 million in private funding for the University.

�Page 3

National Campaign Chair Robert D. Rowan, chairman of Freuhauf
Corp. in Detroit, said:

"Through this generous grant, doors will be

opened to those who wish to earn an education, to seek new jobs, and
to enrich their lives and their society.

This is a people-oriented

venture, a people-oriented university, and a people-oriented
campaign."
Judith E. Lanier, acting assistant provost for lifelong
education and dean of the College of Education, led the effort to
reorganize and expand lifelong education at MSU over the last four
years and was the primary author of the grant proposal.

She

described lifelong education as a holistic "cradle to grave"
approach to education which takes early learning and its effects on
late learning into account.

This includes the needs of youth,

especially youth at risk, as well as the continuing education needs
of adults.

She noted that technological and social changes

throughout the world have escalated the nation's awareness of the
need to renew education.
"To face the continuing economic challenge, we must become a
learning society where lifelong learning is a highly valued
priority," she said.

"MSU intends to make itself a powerful example

of the new educational ideal that promotes 'learning to learn' -education that does not end with a diploma or a degree, but which
instead encourages continued learning of what one needs or desires
throughout a lifetime."
Industrial and governmental leaders, especially in Michigan,

�Page 4

recognize that renewing and extending education into the adult years
is crucial to the continuing economic and social health of society,
according to Lanier.

Michigan is an ideal laboratory, she said, for

it ranks among the states most disrupted by the nation's rapid shift
from a low-tech manufacturing economy to a service and high-tech
economy.
"Such shifts require workers to update skills already learned
and often to learn entirely new ones," Lanier said.

Continuing

economic changes will require all citizens to gain heightened
capacity for learning to learn.
The Kellogg grant will fund several major thrusts in lifelong
education at MSU:
*Increased college and faculty participation in lifelong
education by placing responsibility for it in the Office of the
Provost, through the new assistant provost for lifelong education,
and in the offices of all major administrators across the University.
"This affirms that lifelong education at MSU is one of the
fundamental academic functions of the University and that the
colleges, departments, and schools are ultimately responsible for
carrying it out," said Lanier.

"It becomes an integral part of our

academic mission ."
Most lifelong education programs (LEP) have already been
reorganized so that they are jointly administered by various
academic and nonacademic units with common interests and areas of
expertise.

For example, WKAR radio and television is jointly

administered with the College of Communication Arts and Sciences;
LEP library services with the MSU library; and executive and

�Page 5

insurance programs within the College of Business.

Central LEP

administrative offices will be moved to the Hannah Administration
Building while several important LEP support offices will continue
to be housed in the Kellogg Center.
*The establishment of six regional Lifelong Education
Exchanges located throughout the state.

The exchanges will be

closely linked to and, in some cases, share facilities with the
Cooperative Extension Service.
Lanier said the exchanges will serve a "brokering function"
by "making educational needs within each region known to the
University and making educational services of all kinds available to
potential users in each region."
*The establishment of a Center on Teaching for Lifelong
Learning.

The Center will conduct research on educational policy

and practice related to lifelong learning.

It will be jointly

administered by the College of Education and will work closely with
the already-existing MSU Institute for Research on Teaching.
''(The expansion of information technology facilities in order
to provide educational opportunities and services in the most
effective and efficient ways.

This includes expanding

teleconferencing and instructional TV facilities on campus and in
the regional exchanges, improving access to data base networks and
modernization of the MSU library's catalogue, and providing
statewide access to it.
*The initiation of a series of demonstration projects, in

�Page 6

cooperation with local and regional educational institutions.

Such

projects would be targeted toward fulfilling pressing social needs
such as those of at-risk youth.
*The initiation of a pilot program to provide lifelong
education programs to selected professional groups in Michigan.
Targeted professions include business, health and medicine, public
policy officials, education and engineering.

This will be a

cooperative venture among several MSU colleges and units.
The partnership in lifelong education between the Kellogg
Foundation and MSU dates back to 1949 with a grant to MSU for
construction of the University's Kellogg Center, which became the
flagship of similar continuing education centers around the country.
One of the most heavily-used buildings on campus, the Center
houses numerous continuing education activities and hosts more than
200 conferences and 300,000 visitors annually.

Earlier this year,

the Kellogg Foundation made a $5.1 million grant to MSU toward
expansion and renovation of the building.
The Foundation is a major contributor to MSU; over the years,
it has granted a total of $59.7 million to the University (including
today's $10.2 million).
The W. K. Kellogg Foundation, established in 1930 to "help
people help themselves," has distributed more than $1 billion in
support of programs in agriculture, education, and health.

Areas of

emphasis within those broad fields include adult continuing
education; community-based, problem-focused health services; a

�Page 7

wholesome food supply; and broadening leadership capacity of
individuals.

Projects in opportunities for youth are concentrated

mainly in Michigan; support for economic development projects is
provided only in Michigan.

The Foundation is today among the

largest private philanthropic organizations in the world.

It

supports programs in the United States, Latin America, the
Caribbean, and southern African countries.

Limited worldwide

involvement is achieved through international networks of activities
related to the Foundation's programming interests.

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�TO:

Russ Mawby

FROM:

Dave Egner

W.K. KELLOGG FOUNDATION
Memorandum
October 8, 1991
RE:	

Speech on Philanthropy and Volunteerism at Butterworth Hospital

Joel and I have discussed your remarks for the Butterworth Hospital
speech on October 15, 1991. This is a speech that will fit well with
your flexible, informal style. There is a 7:45 ron breakfast scheduled
that morning for you and the "leaders" at Butterworth (I am assuming
this is the upper management group). The breakfast is set to be
informal, and you will be given 8 brief orientation about major issues
facing the hospital by William Gonzales, the president and chief
executive officer. The audience itself will number about 75 people.
They have allotted an hour and 15 minutes for your remarks and
questions.
With the direction given by the letter of confirmation -- "this group
will be very inte rested in learning more about the Kellogg Foundation
and the directions you see volunteerism and philanthropy taking in the
future" -- and the questions that they have enclosed, Joel and I would
reconunend the following outline.
I.

Butterworth's Rich History in Volunteerism and Philanthropy.
Joel has provided a more detailed outline of Butterworth's
history in volunteerism and philanthropy which follows.
A.	

Philanthropy and Volunteerism in Butterworth's History.
1.	

The hospital's very name comes from a
philanthropist.

2.	

Ri chard E. E. Butterworth, having been made wealthy
by the great gypsum deposits that lay under his land
along the Grand River, donated the land at the corner
of Bostwick and Michigan for the site of the
hospital. He made a bequest of $30,000 in cash and
land to insure that the hospital could be
construct ed.

3 .	

But Butt erwort h 1-.' 8 5 mo r e than a g iver, he was a l so a n
active vo lun te er . lIe traveled in Ame ri ca a nd abroad
t o co l lect i dea s for building t he hosp it al, and was
personally involved ill the de s i gn i n g of the
building. All of this he did without compensation.

�2

B
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2
.
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ly F
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3
.
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am Gon
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:
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p
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r
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h
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o
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r
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o
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s
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l
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en
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t
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t
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o
r
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e
r
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t
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cp
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r
p
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s
e
s
.

I
I
.
	

Th
eK
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l
logg F
o
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a
t
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n
'
sP
rog
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ing P
r
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r
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r
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sm
and P
h
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A
.
	

Af
ew p
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t
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tou
ch
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. Th
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s
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s
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eth
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t
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h
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s
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t
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wou
ld b
e mo
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p
p
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r
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B
.
	

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t
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s
to
ric invo
lv
em
en
tw
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h
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l
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t
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sm
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h
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tt
h
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tw
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e
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rogr
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nt
h
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r
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et
h
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h
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o
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a
t
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o
n
. O
u
rp
r
i
o
r
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t
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f enh
an
c
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h
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l
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t
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andv
o
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o
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t
r
a
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o
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a
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sb
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en ongo
ing f
o
rth
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l
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.

�3
C
.
	

S
u
b
s
t
a
n
t
i
a
l ch
ang
ei
nanya
s
p
e
c
to
fs
o
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t
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el
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v
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t
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e
nb
oa
r
d
s
. T
h
es
t
a
t
em
e
n
t
sIh
av
eh
e
a
r
d you
u
s
ei
nt
h
i
sa
r
e
ah
ave a
lw
ay
sb
e
en pow
e
r
fu
l and u
p
l
i
f
t
i
n
g
.
WKKF
'
s e
f
f
o
r
t
si
nenh
an
c
ing p
h
i
l
a
n
t
h
r
o
p
yand v
o
l
u
n
t
e
e
r
i
sm
a
r
ea
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im
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ing t
h
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o
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rt
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tc
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a
k
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ts
t
r
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o
rs
o
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i
a
lch
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eh
app
en
.

I
I
I
.
	 Mo
r
e andmo
r
e r
e
s
p
o
n
s
i
b
i
l
i
t
yf
o
rs
o
c
i
a
ls
e
r
v
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c
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s
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e
a
l
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f
r
a
s
t
r
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c
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r
e
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u
l
t
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r
e
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t
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i
f
t
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a
ck t
ot
h
el
o
c
a
l
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e
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l
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ot
h
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i
ty
.

IV
.
	

A
.
	

Gov
e
rnm
en
t
s
' r
o
l
ei
ss
h
i
f
t
i
n
g
. T
h
eh
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g
h
e
ru
p you g
oo
n
t
h
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rnm
en
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a
d
d
e
r
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rom l
o
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l
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t
a
t
e
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of
e
d
e
r
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l
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h
e
mo
r
e r
emov
ed t
h
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n
d
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v
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a
l
sm
ak
ing d
e
c
i
s
i
o
n
sb
e
com
ef
rom
t
h
ep
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l
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s
. H
igh
e
rl
e
v
e
lgov
e
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en
t
s
'i
n
a
b
i
l
i
t
yt
od
e
a
l
w
i
t
hc
r
i
t
i
c
a
ls
o
c
i
a
li
s
s
u
e
sand t
h
e
i
rdw
i
n
d
l
i
n
gr
e
s
o
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r
c
e
s
h
a
s pu
sh
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h
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e
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o
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s
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b
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l
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t
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ck t
ot
h
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i
ty
, wh
e
r
e
i
t
b
e
l
o
n
g
s
.

B
.
	

Th
i
sr
e
emph
a
s
i
so
nt
h
ecomm
u
n
ity h
a
sag
r
e
a
t imp
a
c
to
n
v
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l
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n
t
e
e
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h
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l
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n
t
h
r
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. T
h
ee
f
f
o
r
t
sa
tt
h
e
commun
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ty l
e
v
e
lc
anb
em
u
c
h mo
r
e f
o
c
u
s
e
do
np
rob
l
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s and
i
s
s
u
e
s
. P
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l
ea
r
emo
r
e a
p
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o
l
u
n
t
e
e
ri
nt
h
e
i
rl
o
c
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l
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t
i
e
s wh
e
r
e t
h
e
yl
i
v
e
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rk
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l
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e
c
a
u
s
et
h
e
yc
an
m
ak
ea r
e
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ld
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f
f
e
r
e
n
c
et
h
e
r
e
.

c
.
	

Th
es
h
i
f
tt
ot
h
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              <text>&lt;a href="https://gvsu.lyrasistechnology.org/repositories/2/resources/432"&gt;Russell Mawby papers, JCPA-01&lt;/a&gt;</text>
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                <text>Russell Mawby speech at the Inaugural Lecture on Philanthropy and Volunteerism in Healthcare</text>
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                <text>Speech given October 15, 1991 for the W. K. Kellogg Foundation at the Inaugural Lecture on Philanthropy and Volunteerism in Healthcare.</text>
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                <text>Grand Valley State University Special Collections &amp; University Archives</text>
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                    <text>HEALTH SYSTEM OUT OF SYNC:
A LAYMAN'S PERSPECTIVE

REMARKS BY
DR. RUSSELL G. MAWBY
INFORMATIONAL MEETING FOR THE
W. K. KELLOGG FOUNDATION'S
HEALTH PROFESSION'S EDUCATION INITIATIVE
CHICAGO MARRIOTT DOWNTOWN
OCTOBER 17, 1989
I

I WELCOME THE OPPORTUNITY TO BE WITH YOU TODAY TO SHARE A
FEW OBSERVATIONS ABOUT REFORM IN HEALTH PROFESSIONS
EDUCATION FROM A LAYMAN'S PERSPECTIVE.

I HAVE CERTAINLY

ENJOYED THE EXCHANGE OF THE MORNING SESSION AND FOUND YOUR
QUESTIONS MOST PROVOCATIVE.

I WANT TO THANK EACH OF YOU AND

YOUR INSTITUTIONS FOR EXPRESSING BY YOUR PRESENCE YOUR
INTEREST IN THE FOUNDATION'S NEW INITIATIVE IN HEALTH
PROFESSIONS EDUCATION.

IT IS APPARENT FROM YOUR COMMENTS

THAT THE AGENDA THAT THE FOUNDATION HAS PUT BEFORE YOU IS A
CHALLENGING ONE INDEED -- CALLING FOR HEALTH PROFESSIONS

�2.
EDUCATION TO EXAMINE DEEPLY ITS LONG-STANDING PATTERNS AND
ORGANIZATIONAL STRUCTURES.

THUS FAR, THE RESPONSE TO THIS

INITIATIVE HAS BEEN VARIED, AS WE WOULD EXPECT.
IS A PATTERN.

YET, THERE

YOu RECOGNIZE THE DIFFICULTY IN WHAT WE ARE

ASKING AND THE NEED THAT IT BE DONE.

THE TIME IS RIGHT FOR

SOME INSTITUTIONS TO REACH OUT -- TO LINK WITH PEOPLE AND
COMMUNITIES, TO CREATE ACADEMIC PARTNERSHIPS THAT WILL
INFLUENCE HEALTH PROFESSIONS EDUCATION AND HEALTH CARE IN
THE DECADES TO COME.

ALL OF YOU IN THIS ROOM KNOW ONLY TOO WELL THAT THE
PROCESSES OF INSTITUTIONAL CHANGE, CAREFULLY DESIGNED TO
PROTECT US ALL FROM HASTY DECISION OR IMPULSIVE ACTION, CAN
AS EASILY SERVE TO SMOTHER A FLAME OF INNOVATION.

MAY YOU

HAVE THE COURAGE, THE ENERGY, AND THE GENIUS TO AVOID THAT
BEING THE CASE -- AGAIN.

�3.
I AM IMPRESSED WITH THIS GATHERING.

EVERYONE IS HERE.

USUALLY, PHYSICIANS TALK WITH PHYSICIANS, NURSES WITH
NURSES, PUBLIC HEALTH SPECIALISTS WITH SOCIOLOGISTS AND
POLITICAL SCIENTISTS, AND DENTISTS WITH THEMSELVES.

BUT ALL

DIMENSIONS OF THE HEALTH PROFESSIONS ARE REPRESENTED IN THIS
MEETING -- THE BASIC SCIENCES, MEDICINE, DENTISTRY, NURSING,
ADMINISTRATION, PHARMACY, PUBLIC HEALTH, THE ALLIED HEALTH
FIELDS.

REMARKABLE!

WONDERFUL!

SOME OF YOU WILL BE THE

VANGUARD IN MOVING FORWARD, IN TANGIBLE AND GRATIFYING WAYS,
THE CONCEPT AND GENIUS OF THE ACADEMIC HEALTH CENTER -- AT
THE MOMENT ACCOMPLISHED IN DISCIPLINARY SCIENTIFIC
CONTRIBUTIONS, BUT WITH THEIR POTENTIAL UNFULFILLED IN
PREPARING HEALTH PROFESSIONALS SPECIALLY SUITED FOR
ADVOCATING AND DELIVERING COMPREHENSIVE HEALTH CARE TO
COMMUNITIES, BENEFITS WHICH THEREFORE ARE NOT YET REALIZED.

�4.

AS ALREADY INDICATED, MY BACKGROUND AND MY GRADUATE
EDUCATION ARE IN AGRICULTURE.

I COME TO YOU AS A LAYMAN,

HOPEFULLY AN uINFORMED LAYMAN u WHOSE ROLE AS CHIEF EXECUTIVE
OFFICER OF A FOUNDATION -- WHICH EACH YEAR PROVIDES ABOUT
$40 MILLION FOR DEMONSTRATION PROGRAMS IN HEALTH EDUCATION,

SERVICES, AND DELIVERY -- OBLIGATES ME TO BE AWARE OF ISSUES
IN THE FIELD.

I STILL RECALL VIVIDLY A SERIES OF uRUDE

AWAKENINGS u AS I FIRST BECAME INVOLVED IN THE FOUNDATION'S
PROGRAMMING IN HEALTH.

I WAS DISMAYED, SHOCKED, DISAP-

POINTED BY MUCH OF WHAT I LEARNED OF THE INNER WORKINGS,
BOTH IN EDUCATION AND PRACTICE.

WHILE THERE IS MUCH TO BE

ADMIRED AND PRAISED, THE STARK REALITIES WHICH BECAME CLEAR,
TARNISHED AND ERODED THE PINNACLE UPON WHICH THE HEALTH
PROFESSIONS HAD RESIDED IN MY MIND.

I HAVE TRIED TO LEARN

WISELY AND TO CAREFULLY PLACE THE VARIOUS COMPONENTS IN
PROPER PERSPECTIVE AND BALANCE.

IN SO DOING, I HAVE HAD TO

�5.
LEARN THE LEXICON OF THE HOSPITAL HALLWAYS AND THE
DIFFERENCES BETWEEN RADIOLOGY AND RHEUMATOLOGY; TO RECOGNIZE
A "THIRD PARTY PAYOR" WHEN I SEE ONE; TO UNDERSTAND THAT
"FOUR-HANDED DENTISTRY" DOESN'T REFER TO A CLUMSY
PRACTITIONER OR A CARNIVAL FREAK; AND TO APPRECIATE A CAREER
LADDER IN NURSING (BUT I MUST CONFESS I STILL CANNOT
DISTINGUISH EASILY A NURSE PRACTITIONER FROM ONE WHO IS NOT).

ACTUALLY I BRING MORE BAGGAGE THAN THAT TO THIS MEETING.

I

GREW UP ON A FARM IN WEST CENTRAL MICHIGAN, NOT REALLY
"RURAL RURAL" BECAUSE THE HOMEPLACE IS NOW PART OF A SUBURB
OF GRAND RAPIDS, BUT A FARM NONETHELESS AND IN A FAMILY
WHICH ENJOYED FOR YEARS THE SPLENDID SERVICES OF A COUNTRY
DOCTOR, DR. JAY D. VYN.

HIS WIFE WAS HIS OFFICE

NURSE/RECEPTIONIST; LATER HIS DAUGHTER SERVED IN THAT ROLE
ALSO.

THEY WORKED TOGETHER IN HARMONY -- WE NOW CALL THAT

�6.

JOINT PRACTICE -- SUPPORTIVE OF EACH OTHER, THE PATIENT, THE
FAMILY.

I AM NOT A NOSTALGIA BUFF, YEARNING FOR THE GOOD

OLD DAYS -- A RETURN TO THE OUTHOUSE, TUBERCULOSIS, AND
BLOOD LETTING -- BUT THERE WERE SOME THINGS IN THAT PATTERN
WHICH SHOULD STILL SERVE US WELL.

BUT PERHAPS MY BEST QUALIFICATION FOR BEING HERE TODAY IS
NOT THAT OF A FOUNDATION EXECUTIVE, BUT SIMPLY A LAYMAN
A SON, HUSBAND, PARENT, CONCERNED CITIZEN.

I HAVE BEEN

BLESSED WITH GOOD HEALTH AND SO· MY PERSONAL INVOLVEMENT WITH
THE HEALTH CARE SYSTEM HAS BEEN MINIMAL.

BUT I HAVE HAD

MORE THAN ENOUGH OPPORTUNITY TO BE DEEPLY INVOLVED -EMOTIONALLY AND IN EVERY OTHER WAY -- IN MY RESPONSIBILITIES
AND RELATIONSHIPS WITH BROTHERS AND SISTERS, PARENTS,
FRIENDS.

I HAVE SPENT MORE HOURS THAN I CARE TO REMEMBER

AT A HOSPITAL BEDSIDE, LEANING ON THE WALL OF A HOSPITAL

�7.
CORRIDOR, SITTING ENDLESSLY IN A WAITING ROOM.

I HAVE

SOUGHT INFORMATION AND ASSISTANCE IN EVERY CONCEIVABLE WAY
ASKING, BEGGING, CAJOLING, THREATENING -- TO GET A TIDBIT
OF INFORMATION, A GLIMPSE OF THE TRUTH, A GLIMMER OF
UNDERSTANDING.

I HAVE EXPERIENCED IT ALL -- TRIUMPHS AND

TRAGEDIES, COMPASSION, ARROGANCE, SELFLESSNESS, INSENSITIVE
CALLOUSNESS, BOTH THE BRILLIANCE AND THE PETTINESS OF THE
CARING PROFESSIONS YOU REPRESENT.

SO THE PERSPECTIVE I

BRING IS THAT OF A LAYMAN -- A CONCERNED INDIVIDUAL, A
GRATEFUL BENEFICIARY, A CONSTRUC J.IVE CRITIC, AN EAGER
PARTICIPANT IN THE UNENDING PROCESS OF MAKING THE SUPERB
HEALTH SYSTEM AND SITUATION WE HAVE TODAY EVEN MORE
RESPONSIVE, EFFECTIVE, AND SATISFYING.

�8.
II

You ARE EDUCATORS, THOSE CHARGED WITH KEY RESPONSIBILITIES
IN THE PREPARATION OF THE PROFESSIONALS WHO DESIGN, MANAGE,
AND CONDUCT THE AFFAIRS OF OUR HEALTH CARE SYSTEM -- ITS
VARIOUS COMPONENTS, INSTITUTIONS, AND PROGRAMS.
TOMORROW.

YOU SHAPE

W. K. KELLOGG SAID IT WELL, "EDUCATION OFFERS THE

GREATEST OPPORTUNITY FOR REALLY IMPROVING ONE GENERATION
OVER ANOTHER."

YOU ARE VITAL PARTICIPANTS IN THE SELECTION

AND MOLDING OF PHYSICIANS, NURSE S, PHARMACISTS, DENTISTS,
AND OTHER HEALTH PROFESSIONALS OF THE FUTURE.

YOu HELP TO

DETERMINE THE CRITERIA BY WHICH THE TOUGH DECISIONS ARE MADE
AS TO WHO IS IN AND WHO IS OUT; YOU SHAPE THE PATTERN OF
EXPERIENCES TO WHICH THEY ARE EXPOSED AND THE RIGORS TO
WHICH THEY ARE SUBJECTED, AND YOU ESTABLISH THE CRITERIA BY
WHICH THEIR SUCCESS OR FAILURE IS DETERMINED.

THUS,

�9.

ULTIMATELY, YOU INFLUENCE THE SHAPE, THE CHARACTER, THE
PERSONALITY, THE MORALITY OF THAT WHICH WE CALL OUR HEALTH
CARE SYSTEM.

WE ARE GRATEFUL FOR THE DEGREE TO WHICH YOU

SUCCEED; WE WORRY ABOUT THE WHYS, THE HOWS, AND THE SO WHATS
OF THE JOB YOU DO AND WE ARE THE BENEFICIARIES -- OR THE
VICTIMS -- OF THE CONSEQUENCES OF YOUR EFFORTS.

QUITE FRANKLY, I HAVE STRUGGLED WITH HOW I MIGHT MOST
PRODUCTIVELY APPROACH MY ASSIGNMENT TODAY.

My FIRST

INCLINATION WAS TO APPROACH THE ·TASK AS I ALWAYS APPROACH
DOCTORS AND NURSES -- HAT IN HAND, IN AWE AND IN ADMIRATION
OF THOSE WHO ARE PRIVILEGED TO SERVE AND INFLUENCE SO
INTIMATELY THE HUMAN CONDITION.

DESPITE MANY EXPERIENCES

WHICH ABUSE THAT IDYLLIC IMAGE, TO ME THERE IS NO HIGHER
CALLING THAN THE CARING PROFESSIONS YOU REPRESENT.

�10.
BUT I HAVE CHOSEN A DIFFERENT COURSE IN PURSUING MY TASK
TODAY.

QUITE SIMPLY, I LEANED BACK IN MY CHAIR AND SAID,

"SUPPOSE I WERE A HEALTH PROFESSIONS EDUCATOR.
DO?"

WHAT WOULD I

AS A LOGICAL FIRST STEP, I THEN PURSUED THE QUESTION,

"IF I COULD DESIGN IT, WHAT KIND OF HEALTH CARE ARRANGEMENT
WOULD I LIKE FOR THE MAWBY FAMILY?"

THIS IS NOT AN IDLE OR

AN IMPULSIVE QUESTION; IT IS ONE I HAVE BEEN ASKING MYSELF,
MEMBERS OF OUR FOUNDATION PROGRAM STAFF, LEADERS IN THE
HEALTH PROFESSIONS FOR A NUMBER OF YEARS.

I HAVE FINALLY

CONCLUDED THAT IDEALLY I WOULD HAVE THE MAWBY FAMILY
AFFILIATED WITH A SMALL TEAM OF PROFESSIONALS -- PERHAPS
SOME COMBINATION OF PRIMARY CARE PHYSICIANS, ONE OR MORE
DENTISTS, NURSE PRACTITIONERS, WITH A RECEPTIONIST/
BOOKKEEPER, OTHER SUPPORT PERSONNEL IN NURSING AND THE
ALLIED HEALTH FIELDS.

THIS GROUP WOULD HAVE APPROPRIATE

PRIVILEGES WITH COMMUNITY HOSPITALS AND REFERRAL
ARRANGEMENTS WITH SPECIALISTS.

�11.
PHILOSOPHICALLY THE GROUP WOULD BE COMMITTED TO A PROGRAM OF
HEALTH PROMOTION/DISEASE PREVENTION OR HEALTH MAINTENANCE,
AS WELL AS TREATMENT OF ILLNESS.

Now

LET'S TAKE A MOMENT TO

CONSIDER THIS MODEL.

FIRST, THE CORE OF THE GROUP WOULD BE PRIMARY CARE
PHYSICIANS, CONCERNED WITH THE INDIVIDUAL AND WITH THE
FAMILY.

WHEN OUR PERSONAL PRIMARY CARE PHYSICIAN WAS AWAY,

WE WOULD BE COVERED BY ONE OF HIS GROUP PARTNERS WHO WOULD
HAVE COMPLETE ACCESS TO OUR HEALJH RECORDS.

WHEN WARRANTED,

THESE PRACTITIONERS WOULD INVOLVE APPROPRIATE SPECIALISTS
FOR CONSULTATION AND/OR TREATMENT.

THEY WOULD BE WORKING IN HARMONY WITH NURSE PRACTITIONERS.
VERY OFTEN MY MINOR COMPLAINTS DO NOT REQUIRE THE ATTENTION
OR TIME OF A BOARD-CERTIFIED SPECIALIST.

I AM QUITE CONTENT

�12.
TO BE TREATED BY A COMPETENT NURSE PRACTITIONER, WITH CONFIDENCE THAT IF SHE IDENTIFIES A PROBLEM THAT SHE THINKS
REQUIRES FURTHER EXPERTISE, SHE WILL INVOLVE HER PHYSICIAN
COLLEAGUES.

IT SEEMS TO ME DEPLORABLE, IN FACT INEXCUSABLE,

THAT THE COMPETENCE OF THE NURSING PROFESSION IS PROVIDED SO
FEW OPPORTUNITIES TO CONTRIBUTE MAXIMALLY TO HUMAN HEALTH
CARE.

THE PUBLIC, I AM CONVINCED, WOULD WELCOME SUCH

MODIFICATION.

THE PROBLEM LIES NOT WITH THE CONSUMERS, BUT

IN THE PROFESSIONS AND THEIR WORKING RELATIONSHIPS, OR LACK
THEREOF.

WITHIN THE TEAM, PRIMARY CARE PRACTITIONERS WOULD OF COURSE
CONTRIBUTE THEIR APPROPRIATE SPECIALITIES TO THE GROUP
ENTERPRISE, AS WOULD THE OTHER HEALTH PROFESSIONALS.
THE DENTIST?

AND

AS A LAYMAN, I DON'T UNDERSTAND WHY THE

PROFESSION OF DENTISTRY IS PRACTICED IN ISOLATION -- PERHAPS

�13.
SPLENDID ISOLATION -- BUT NONETHELESS ISOLATION FROM THE
MAINSTREAM OF THE HEALTH CARE SYSTEM.

THE PROBLEMS OF MY

TEETH AND MY MOUTH ARE NOT ISOLATED FROM THE REST OF ME, AND
I BELIEVE, CAN HAVE IMPACT THROUGHOUT THE BODY.

THUS, THE

FAILURE OF THE PROFESSION TO ADDRESS THIS IDIOSYNCRASY IN
THE PRESENT PATTERN OF PRACTICE IS DIFFICULT TO FATHOM.

AND THE EMPHASIS ON HEALTH PROMOTION/DISEASE PREVENTION?
YOu IN THE HEALTH PROFESSIONS HAVE DESIGNED A SYSTEM WHICH
COMPENSATES YOU ONLY FOR THE TREATMENT OF MY ILLNESS OR
INJURY.

I CAN ENGAGE SPECIALISTS TO DESIGN AND IMPLEMENT A

PREVENTIVE MAINTENANCE PROGRAM FOR MY AIR CONDITIONER AT
HOME, OR THE ELEVATOR OR DUPLICATING MACHINE AT MY OFFICE.
OR -- CLOSER TO OUR TOPIC TODAY -- I CAN CONTRACT WITH MY
VETERINARIAN FOR A HERD HEALTH PROGRAM FOR MY HORSES.
SUCH A CONTRACTURAL ARRANGEMENT, I ALWAYS HAVE

IN

�14.
RESPONSIBILITIES WHICH I MUST FULFILL IF THAT CONTRACT IS TO
BE VALID.

IN SIMILAR FASHION, I WOULD LIKE TO COMPENSATE A

HEALTH CARE GROUP FOR THE DESIGN AND THE CONTINUING
MONITORING, WITH MY FULL PARTICIPATION AND FULFILLMENT OF MY
OBLIGATIONS AND RESPONSIBILITIES, OF A MAINTENANCE CONTRACT
FOR MY MOST PRECIOUS POSSESSION -- MY HEALTH AND THAT OF MY
FAMILY.

WHY HAVE THE HEALTH PROFESSIONS BEEN SO

UNIMAGINATIVE, SO UNCREATIVE, SO UNRESPONSIVE IN THIS AREA?

SO, THAT'S A BRIEF INSIGHT FROM ·A LAYMAN'S PERSPECTIVE OF
ONE MODEL OF AN "IDEAL PRIMARY CARE ARRANGEMENT."

THERE CAN

-- AND SHOULD -- BE MANY OTHERS, TO PROVIDE PRIMARY CARE TO
DIVERSE CLIENT GROUPS IN VARIED SETTINGS.

AT THE

FOUNDATION, WE ARE NOT IN THE BUSINESS OF PRESCRIBING MODELS
AND WE HOPE MANY CREATIVE IDEAS WILL ARISE OUT OF THE NEW
INITIATIVE.

SO, THAT'S AS FAR AS I WILL GO TODAY AS A

�15.
LAYMAN.

AS EXPERTS, YOU WILL GIVE FURTHER CONSIDERATION

RELATING TO SECONDARY AND TERTIARY LEVELS OF CARE, OFFERING
THE BENEFITS OF SUPERB SPECIALIZATION AND SOPHISTICATED
TECHNOLOGY AND LINKING PRIMARY CARE PROVIDERS ULTIMATELY TO
THE RICH RESOURCES OF RESEARCH INSTITUTIONS AND ACADEMIC
HEALTH CENTERS.

WITH MODERN COMMUNICATIONS TECHNOLOGY,

PRACTITIONERS IN EVEN THE MOST REMOTE LOCATIONS CAN BE IN
TOUCH WITH COLLEAGUES FOR CONSULTATION AND COUNSEL ON A
CONTINUING BASIS.

YOu WILL THINK OF PEOPLE FOR THEIR NEEDS,

AND LOOSEN YOUR GRIP ON THE TECHNOLOGY THAT STRENGTHENS THE
CONFIDENCE OF PHYSICIANS, BUT LITTLE COMPASSION TO PATIENTS.

AS A LAYMAN SURVEYING THE HEALTH CARE SCENE TODAY -- BOTH IN
EDUCATION AND IN PRACTICE -- I SEE THE "BITS AND PIECES" AS
SUPERB.

By "BITS AND PIECES" I REFER TO OUR PROFESSIONAL

SCHOOLS, IN MEDICINE, NURSING, DENTISTRY, PHARMACY,

�16.
ADMINISTRATION, ALLIED HEALTH, ALL THE REST; THE
PROFESSIONS, WITH DEDICATED AND COMPETENT INDIVIDUALS AND
EFFECTIVE ASSOCIATIONS; THE VARIOUS PRACTICE SETTINGS,
INCLUDING SOLO AND GROUP OFFICES, CLINICS, HOSPITALS,
RESEARCH AND TEACHING CENTERS.

ALL SUPERB; WITHOUT

QUESTION, THE FINEST IN THE WORLD.

BUT I HAVE THE UNEASY FEELING THAT TOO LITTLE THOUGHT AND
EFFORT HAS BEEN GIVEN TO RATIONALIZING THE WHOLE, WITH AN
OBJECTIVE OF SERVING MAXIMALLY THE INTERESTS OF THE ULTIMATE
BENEFICIARIES.

THE "TOTAL SYSTEM" (THIS PHRASE SOUNDS

TIDIER, MORE PRESCRIBED AND RESTRICTIVE THAN INTENDED OR
POSSIBLE) -- WITH MULTIPLE ALTERNATIVES AND PLURALISM IN
EVERY SENSE -- SHOULD BE PARTICULARLY SENSITIVE TO THE
PUBLIC IT SERVES AND BY WHICH IT IS SUSTAINED, SUBJUGATING
THE MORE SELFISH INTERESTS OF PROFESSIONS AND INSTITUTIONS

�17.
TO THE HIGHER PURPOSE.

WE LACK A "GRAND DESIGN" OR A SERIES

OF GRAND DESIGNS WHICH BRING TOGETHER IN MOST EFFECTIVE WAYS
THE EXPERTISE OF THE VARIOUS HEALTH PROFESSIONS, AND
NETWORKING MORE EFFICIENTLY THE RESOURCES OF THE HEALTH CARE
INSTITUTIONS OF OUR SOCIETY.

WISELY DONE, BUILDING ON THE

TERRIFIC STRENGTHS OF THE DAY BUT RESPONDING OBJECTIVELY AND
SENSITIVELY TO THE DEMAND AND UNMET NEEDS OF THE PUBLIC, THE
RESULT SURELY WILL BE FAR GREATER THAN THE SIMPLE SUM OF THE
PARTS OF WHICH IT IS COMPRISED.

AS EDUCATORS IT IS YOUR CHALLENGE TO FULFILL SUCH A VISION
AND GOAL.

IT IS NOT ENOUGH TO BE SIMPLY A NURSE EDUCATOR OR

A MEDICAL EDUCATOR.

YOu MUST SEE THE LARGER PICTURE, WITH

ITS STRENGTHS AND SHORTCOMINGS, AND MOVE RELENTLESSLY TOWARD
THE REALIZATION OF THE BETTER SITUATION.

UNIVERSITIES, OF

WHICH THE SCHOOLS OF THE HEALTH PROFESSIONS ARE A PART, ARE

�18.
THE KNOWLEDGE RESERVOIRS OF OUR SOCIETY, ESTABLISHED AND
SUSTAINED TO PRESERVE, CREATE, AND TRANSMIT KNOWLEDGE.

AN

UNENDING CHALLENGE IS THAT OF MOBILIZING THESE KNOWLEDGE
RESOURCES IN EVER MORE EFFECTIVE WAYS TO DEAL WITH THE
CONCERNS OF SOCIETY.

WHILE THERE IS MUCH IN THE HEALTH CARE SCENE IN THIS COUNTRY
OF WHICH YOU CAN BE JUSTIFIABLY PROUD, THERE IS STILL MUCH
"UNFINISHED BUSINESS."

HOPEFULLY THE HEALTH PROFESSIONS

WITH YOU AS EDUCATORS IN THE VANGUARD -- WILL PROVIDE
AGGRESSIVE AND IMAGINATIVE LEADERSHIP IN ADDRESSING ISSUES
OF CONCERN, LEST THE RESPONSIBILITY FALL BE DEFAULT TO THOSE
LESS ABLE.

�19.
III

RECENT HEALTH PROGRAMMING OF THE W. K. KELLOGG FOUNDATION
FOCUSES ON COMMUNITY-BASED HEALTH SERVICES, AS YOU HAVE
HEARD FROM OUR HEALTH PROGRAM TEAM THIS MORNING.

SINCE 1987

MORE THAT 30 PROJECTS HAVE BEEN FUNDED BY THE FOUNDATION FOR
COMMUNITY-BASED, PROBLEM-FOCUSED HEALTH SERVICES.

LET ME

TELL YOU ABOUT THREE OF THEM.

FIRST, THERE IS THE PROJECT CONDUCTED FOR AND BY THE
RESIDENTS OF AN ATLANTA PUBLIC HOUSING PROJECT.

THERE,

BILLIE AVERY AND HER TEAM ARE TRYING TO PIECE TOGETHER THE
FRAGMENTED LIVES OF ADOLESCENTS, PUTTING THE FOCUS ON THEIR
SELF-ESTEEM BY TYING THE THREADS OF DESPERATE INTERVENTIONS
TOGETHER -- DRUG EDUCATION, SEX EDUCATION, AIDS EDUCATION,
PREGNANCY COUNSELING, JOB TRAINING, LITERACY TUTORING, AND

�20.
MORE.

SHOULDN'T HEALTH PROFESSIONS EDUCATION BE ROLLING UP

ITS SLEEVES AND GOING TO WORK ON EDUCATION THAT PREPARES
HEALTH PROFESSIONALS TO SHOULDER THEIR PART OF THE BURDEN?

IN ANOTHER INSTANCE, ONE GROUP FROM A HEALTH PROFESSIONS
SCHOOL IS BEING FUNDED TO ADDRESS THE BASIC HEALTH AND HUMAN
SERVICE NEEDS OF MASSES OF ISOLATED URBAN IMMIGRANTS.

THERE

THEY DEAL WITH LANGUAGE BARRIERS, ILLITERACY, AND TROPICAL
DISEASES, TO NAME A FEW.

THE GROUP'S TETHER TO THEIR SCHOOL

AND TO THE OTHER HEALTH PROFESSIGNS' SCHOOLS OF ITS
INSTITUTION IS THIN INDEED.

HOPEFULLY, HEALTH PROFESSIONS

STUDENTS WILL ATTAIN VALUED EDUCATIONAL EXPERIENCES IN THIS
PROGRAM.

YET, THE SUPPORT SO FAR FROM THE PARENT

INSTITUTION IS "LONG DISTANCE ENCOURAGEMENT."

LIKE BIG

SHIPS, ACADEMIC HEALTH CENTERS CHANGE THEIR COURSE EVER SO
SLOWLY.

�21.
AND A THIRD EXAMPLE, ALTHOUGH I COULD GO ON AND ON, IS THAT
OF A COMPREHENSIVE PROGRAM FOR YOUNG BLACK MALES TO TEACH
HIGH SCHOOL

GRADUATE~

TO READ, TO IMPROVE THE NUTRITIONAL

STATUS OF YOUNG BLACKS, TO PROVIDE BASIC HEALTH SERVICES, TO
HELP THEM FIND JOBS, AND IN THE WORDS OF THE PROJECT'S
DIRECTOR, "TO TURN THEM AWAY FROM THEIR SYNDROME OF
SELF-HATE."

THESE ARE BUT A FEW EXAMPLES, AND AS I MENTIONED EARLIER,
THERE ARE MANY MORE FROM OUR PROJECTS COMPRISING OUR PRIMARY
HEALTH STRATEGY.

THERE ARE FOUR SUPPORTING STRATEGIES IN

OUR HEALTH PROGRAM AS WELL.

THEY ARE:

INFORMING

POLICYMAKERS, INFORMATION TECHNOLOGY, LEADERSHIP
DEVELOPMENT, AND THE ONE THAT IS THE FOCUS OF TODAY'S
SESSION, HEALTH PROFESSIONS EDUCATION.
EDUCATION IS CRITICAL OF COURSE.

HEALTH PROFESSIONS

IF OUR SUPPORT OF THESE

�22.
SPECIFIC COMMUNITY-BASED, PROBLEM-FOCUSED PROJECTS IS TO
LEAD TO WIDER AND SYSTEM-WIDE IMPACT, WE MUST INVOLVE
PROFESSIONS EDUCATION, AND THAT'S WHERE OUR NEW INITIATIVE
COMES IN.

WE EMPHASIZE PRIMARY HEALTH CARE.

AS HEALTH PROFESSIONALS,

YOU UNDERSTAND THE ISSUES OF PRIMARY HEALTH CARE AND THEIR
RAMIFICATIONS, SO THERE IS NO NEED TO COMPREHENSIVELY
ADDRESS THIS TOPIC.

WE ARE ASKED SO OFTEN WHAT WE MEAN BY

PRIMARY HEALTH CARE, PROBABLY BECAUSE IT MEANS SO MANY
THINGS THAT IT MEANS SO LITTLE.

I AM NOT GOING TO HELP WITH

THE DEFINITIONAL PROBLEM, BUT I WOULD LIKE TO REFLECT ON A
FEW THINGS THAT ARE IMPORTANT FROM MY LAYMAN'S PERSPECTIVE
-- AND I SUSPECT TO MOST PEOPLE AS WELL.

�23.
IT MAY BE APPROPRIATE TO BEGIN WITH A PROBLEM IDENTIFIED IN
THE WRITING OF HERODOTUS SOME 2400 YEARS AGO.

THE GREEK

HISTORIAN PERCEIVED A DISCONTINUITY OF CARE IN HIS NATIVE
LAND, AND HE LAMENTED, "EACH PHYSICIAN TREATETH ONE PART AND
NOT MORE.

AND EVERYWHERE IS FULL OF PHYSICIANS; FOR SOME

PROFESS THEMSELVES PHYSICIANS OF THE EYES, AND OTHERS THE
HEAD, OTHERS THE TEETH, AND OTHERS OF THE PARTS OF THE
BELLY, AND OTHERS OF OBSCURE SICKNESSES."

HERODOTUS WAS CORRECT IN HIS VIEW THAT A DISCONTINUITY OF
CARE CAN RESULT FROM THE TREND TOWARD OVERSPECIALIZATION.
HEALTH CARE, OFFERED OR PROVIDED IN A FRAGMENTED FASHION, IS
DIFFICULT TO DEAL WITH IN ITSELF BUT THE PROBLEM GOES
DEEPER.

OFTEN ACCOMPANYING SUCH SPECIALIZED CARE IS THE

PROBLEM OF TRANSFER OF INFORMATION BETWEEN PROVIDERS OF CARE
WHO UNWITTINGLY OR WORSE, KNOWINGLY, INHIBIT THE PATIENT'S
ACCESS TO COMPREHENSIVE CARE.

�24.

My

LET ME USE A PERSONAL EXAMPLE TO ILLUSTRATE WHAT I MEAN.
MOTHER, BY THE TIME SHE REACHED HER MID-70S HAD SEVERAL
DIFFERENT HEALTH PROBLEMS, INCLUDING CANCER AND
COMPLICATIONS FROM A SERIES OF STROKES.

IN THE COURSE OF

HER CANCER TREATMENT, SHE WAS SHUNTED FROM ONE SPECIALIST TO
ANOTHER, FROM INTERNIST TO SURGEON TO RADIOLOGIST TO
ONCOLOGIST, NONE OF WHOM REALLY TOOK A COMPREHENSIVE LOOK AT
HER PROBLEMS IN ORDER TO ASSESS HER OVERALL CONDITION.

THE

INTERNIST WHO DIAGNOSED THE PROBLEMS INITIALLY REFUSED TO
CONTINUE AS HER PRIMARY CARE PHYSICIAN, SO THE
RESPONSIBILITY FOR CONTINUITY RESTED WITH THE PATIENT AND
HER FAMILY, CERTAINLY AN UNSATISFACTORY ASSIGNMENT BY
DEFAULT.

WE ENCOUNTERED ANOTHER STUMBLING BLOCK -- A GREAT

RELUCTANCE, AND AT TIMES, REFUSAL ON THE PART OF SEVERAL
PHYSICIANS TO TRANSFER MEDICAL RECORDS OF THE CARE THEY GAVE
MY MOTHER TO OTHER PHYSICIANS WHO ALSO WERE TREATING HER.

�25.
CONSEQUENTLY, EXAMINATIONS, TESTS, AND PROCEDURES WERE
DUPLICATED UNNECESSARILY, AT INCONVENIENCE, DISCOMFORT, AND
COST.

I UNDERSTAND THE REASONS GIVEN, BUT I DO NOT ACCEPT

THE FINAL RESULT AS ADEQUATE OR DEFENSIBLE.
BETTER WAYS.

THERE MUST BE

THIS EXAMPLE IS NOT AN ISOLATED ONE.

FRIENDS

AND ASSOCIATES HAVE TOLD ME SIMILAR STORIES, AND YOU CAN
SURELY ADD ANECDOTES OF YOUR OWN.

OVERSPECIALIZATION AND A LACK OF CONTINUITY IN CARE ARE NOT
PROBLEMS CONFINED TO THE PRACTICE OF MEDICINE.
SPECIALIZATION, SOME OBSERVERS CONTEND, HAS RESULTED FROM
THE IMPLEMENTATION OF TECHNOLOGY IN ALMOST EVERY FIELD,
FORCING THE INDIVIDUAL TO DEAL WITH AN EVER-INCREASING
NUMBER OF PROVIDERS OF SERVICE.

THE SPECIALIZATION OF

HEALTH EDUCATION AND HEALTH SERVICES IS, IN MANY WAYS, AN
ACHIEVEMENT IN AMERICAN THAT WE CAN BE PROUD OF.

BUT AT THE

�26.
SAME TIME, WE MUST MANAGE IT SO THAT IT DOES NOT BECOME AN
END IN AND OF ITSELF.

IF SUCH SPECIALIZATION RESULTS IN

FRUSTRATION AND FRAGMENTED, INCOMPLETE PATIENT CARE, IT
NEEDS RETHINKING AND REARRANGING.

THIS PROBLEM SHOULD BE ADDRESSED BY ALL HEALTH PROFESSIONAL
SCHOOLS, AND PARTICULARLY BY THE MEDICAL SCHOOL.

THE

MEDICAL SCHOOL HAS THE RESPONSIBILITY OF EDUCATING THE KEY
MEMBER OF THE HEALTH CARE DELIVER TEAM.

THE PHYSICIAN HAS

BEEN THE QUARTERBACK, THE CEO, THE GUARDIAN, THE GATEKEEPER
-- LARGELY DETERMINING IN WHAT MANNER AND WITH WHAT EMPHASES
PATIENT CARE IS PROVIDED.
COME.

HE PROBABLY WILL BE FOR YEARS TO

BUT NEW MODELS SHOULD BE TRIED.

QUARTERBACK, A DENTIST QUARTERBACK?

WHAT ABOUT A NURSE

�27.

IV

LET ME USE A TRUE STORY TO ILLUSTRATE THE ISSUE OF
AVAILABILITY OF AND ACCESS TO HEALTH CARE.

NOT LONG AGO ON A VISIT TO A COUNTY SEAT TOWN IN
SOUTHERN MICHIGAN, I MET WITH A GROUP OF YOUNG
PHYSICIANS.

I ASKED THEM, "IF THE MAWBY FAMILY MOVED TO

THIS AREA, COULD ANY OF YOU TAKE US ON AS NEW PATIENTS?"

THERE WAS A QUICK CONSENSUS, "OH YES, RuSS MAWBY,
CHAIRMAN OF THE KELLOGG FOUNDATION, OF COURSE WE WILL
GET YOU IN."

"NO, NO," I SAID.

"RUSS MAWBY, WITH A WIFE AND THREE

KIDS, LIVING ON 40 ACRES SOUTH OF TOWN."

�28.
AGAIN THERE WAS A QUICK AGREEMENT, "NONE OF US IS TAKING
ANY NEW PATIENTS.

YOU'LL JUST HAVE TO GO TO THE

EMERGENCY ROOM AT THE HOSPITAL."

I DON'T BELIEVE THAT IS A SATISFACTORY ANSWER TO PRIMARY
CARE FOR FAMILIES; EMERGENCY ROOM CARE SHOULD BE FOR
EMERGENCIES, NOT SERVE AS A USUAL POINT OF ENTRY FOR PRIMARY
CARE.

EXPERTS KEEP TELLING ME THAT ACCESS TO HEALTH CARE IS A
SERIOUS PROBLEM ONLY FOR THE URBAN POOR AND FOR PEOPLE IN
REMOTE RURAL COMMUNITIES.

THAT SIMPLY IS NOT TRUE, IF THE

MEASURE WE APPLY FOR ADEQUACY GOES BEYOND THE MOST PRIMITIVE
OR BASIC STANDARD.

IN COMMUNITIES OF ALL TYPES, URBAN AND

RURAL, WITHOUT REGARD TO ECONOMIC CIRCUMSTANCES, MANY
FAMILIES HAVE REAL DIFFICULTY IN GAINING ACCESS TO
SATISFACTORY PRIMARY CARE ON A CONTINUING BASIS.

�29.
AS A LAYMAN, I HAVE OBSERVED THAT HEALTH PROFESSIONALS -- IN
PARTICULARLY PHYSICIANS, BUT TO A DEGREE ALL HEALTH
PROFESSIONALS -- HAVE NO PROBLEMS GAINING ACCESS TO THE
HEALTH CARE SYSTEM.

IF THEIR CHILD OR MOTHER OR GOOD FRIEND

NEEDS TO SEE A DOCTOR, EVEN A SPECIALIST WHO IS BOOKED SIX
MONTHS IN ADVANCE, THERE IS NO PROBLEM OF ACCESS.

I SUSPECT

THIS MAY BE A FRINGE BENEFIT WHICH ALSO EXTENDS TO YOU AS
HEALTH PROFESSIONS EDUCATORS.

BUT DON'T LET THIS LULL YOU

INTO A BELIEF THAT THIS IS THEREFORE NO PROBLEM FOR THE REST
OF US, REGARDLESS OF GEOGRAPHIC, CULTURAL, OR ECONOMIC
CIRCUMSTANCE.

I CAN'T HELP BUT THINK THAT THE VERY PRESSING PROBLEMS OF
MALDISTRIBUTION, AND SOME WOULD SAY ACTUAL SHORTAGE, OF
NURSES ALSO RELATE DIRECTLY TO HEALTH PROFESSIONS EDUCATION
ISSUES -- AND SPECIFICALLY MEDICAL EDUCATION.

AS A LAYMAN,

�30.
I CANNOT UNDERSTAND, NOR DO I SYMPATHIZE OR HAVE PATIENCE

WITH, THE KINDS OF "PROFESSIONAL SNOBBERY" WHICH SEPARATE
THE HEALTH PROFESSIONS IN BOTH EDUCATIONAL AND CLINICAL
SETTINGS.

FOR EXAMPLE, I DO NOT UNDERSTAND THE RELUCTANCE

OF THE MEDICAL PROFESSION

AND THE MEDICAL SCHOOLS -- TO

TAKE A MORE ENLIGHTENED VIEW TOWARD RECOGNIZING THE
UNREALIZED POTENTIAL OF NURSES AND OTHER NON-PHYSICIAN
HEALTH PROFESSIONALS IN MEETING THE HEALTH CARE NEEDS IN
THIS COUNTRY.

I SUSPECT THE ELITISM AND SEPARATION WHICH

STILL CHARACTERIZES TOO MUCH OF PHYSICIAN EDUCATION AND CARE
WILL NOT MUCH LONGER BE TOLERATED.

THIS WOULD SEEM

PARTICULARLY TRUE AS THE PUBLIC BECOMES MORE AND MORE AWARE
OF HOW SUCH PAROCHIALISM IS AFFECTING THE QUALITY,
CHARACTER, AVAILABILITY, AND COST OF CARE IN THEIR
COMMUNITIES.

�31.
INNOVATIVE APPROACHES TO ENCOURAGING PHYSICIANS, NURSES,
DENTISTS, AND OTHER HEALTH PROFESSIONALS TO PRACTICE
TOGETHER MORE EFFICIENTLY AND EFFECTIVELY, INCLUDING THE
PROVISION OF CARE IN UNDERSERVED AREAS AND TO UNREACHED
CLIENTELE, MUST CONTINUE TO BE SUPPORTED SO THAT ALL PEOPLE,
WHETHER THEY BE AFFLUENT OR POOR, AND WHETHER THEY LIVE IN
THE CITY OR THE COUNTRY, HAVE ACCESS TO QUALITY HEALTH CARE.

v

NOTICE -- I SAID QUALITY HEALTH CARE -- CERTAINLY A
PERSISTENT AND BASIC CONCERN OF ALL.

IN RECENT YEARS, NOT

JUST IN THE PRACTICE OF MEDICINE, QUALITY INCREASINGLY HAS
COME TO BE DEFINED IN TERMS OF THE APPLICATION OF HIGH
TECHNOLOGY.

WE PRIDE OURSELVES ON MAKING USE OF THE LATEST

EQUIPMENT,PROCEDURES, AND SYSTEMS WHETHER IN MEDICINE, THE

�32.
AUTO INDUSTRY, OR COMMUNICATIONS.

IN THE HEALTH FIELD THIS

EMPHASIS ON TECHNOLOGY CAN CONTRIBUTE TO A FAILURE BY THE
PROFESSIONS TO RECOGNIZE THAT ACTUAL PRACTICE AS AN
INDICATOR OF QUALITY FOR COMMON HEALTH PROBLEMS MAY BE JUST
AS GOOD OR BETTER IN THE SMALL, MODESTLY EQUIPPED CLINIC AS
IN THE MAJOR MEDICAL CENTER.

MEDICAL SCHOOLS HAVE TAKEN THE LEAD IN APPLYING HIGH
TECHNOLOGY TO PRACTICE (AS WELL THEY SHOULD) BUT THEY MUST
NOT RUSH SO FAR AHEAD THAT THEY FORGET THE HUMAN DIMENSION
-- THE PATIENT'S PERCEPTION OF QUALITY WHICH OFTEN HINGES ON
HOW THE PHYSICIAN TREATS THE PERSON, NOT JUST THE MEDICAL
PROBLEM.

DESPITE STATEMENTS BY INDIVIDUAL FACULTY MEMBERS

THAT THEY RECOGNIZE THIS PATIENT PERCEPTION OF THE QUALITY
OF CARE AS CONTRASTED WITH THE PHYSICIAN'S PERCEPTION OF
CARE, MOST OBSERVERS ARE UNABLE TO NOTE MUCH EVIDENCE OF
THAT RECOGNITION.

�33.

IF YOU OR I WERE TO HAVE A CORONARY TODAY, OUR SPOUSE WOULD
NOT WALK INTO THE HOSPITAL AND ASK, "WHAT'S THE AVERAGE
LENGTH OF STAY?"

BUT THAT YARDSTICK HAS BEEN TOO MUCH A

PRIMARY MEASURE OF "QUALITY" IN HOSPITAL REVIEWS.

INSTEAD,

A LOVED ONE IS LIKELY TO ASK, "IS HE OR SHE IN PAIN?
BEING KEPT COMFORTABLE?
HIM?"

IS SOMEONE WITH HIM?

IS HE

MAY I SEE

PHYSICIANS AND HOSPITAL ADMINISTRATORS TEND NOT TO

WORRY ENOUGH ABOUT THOSE HUMANLY CRITICAL GAUGES WHICH ARE
SO SIGNIFICANT BOTH TO THE PATIENT AND THE FAMILY, AND TO
THE PATIENT'S ULTIMATE RECOVERY.

THERE IS A DEFINITE NEED FOR EDUCATORS TO GIVE AS MUCH
CONSIDERATION TO THE PATIENT'S PERSPECTIVE ON QUALITY IN
PRACTICE AS IT GIVES TO HEALTH SCIENCE AND RESEARCH.

MANY

RESPECTED AUTHORITIES HAVE LONG CALLED FOR INCREASED
ATTENTION TO THE HUMANITIES AND SOCIAL SCIENCES AS A MEANS

�34.
FOR INSTILLING A CONCERN FOR HUMANE CARE IN THE BUDDING
PHYSICIAN, DENTIST, NURSE, OR PHARMACIST.

IN THE NEW

INITIATIVE, I HOPE STEPS ARE INCLUDED TO MAKE THIS DIMENSION
CENTRAL TO ALL HEALTH PROFESSIONS EDUCATION.

VI

My CLOSING THOUGHT WOULD BE A RETURN TO MY FIRST
OBSERVATIONS:

1) WHILE THERE IS MUCH IN OUR HEALTH CARE

SYSTEM IN THIS COUNTRY ABOUT WHICH WE CAN BE PROUD AND WHILE
IN FACT, IT IS UNEQUALED IN THE WORLD, IMPROVEMENT IS
POSSIBLE; THERE ARE SHORTCOMINGS WHICH NEED TO BE
IMAGINATIVELY ADDRESSED; AND 2) AS EDUCATORS, YOU WILL
VISIBLY SHAPE TOMORROW.

�35.
WHAT WILL THE NEW MODELS BE LIKE?

I DON'T KNOW THE DETAILS

AND IT'S NOT THE KELLOGG FOUNDATION'S STYLE TO SHAPE THOSE
DETAILS.

SOMEONE SAID THAT THE TROUBLE WITH PREDICTIONS IS

THAT THEY DEAL WITH THE FUTURE, BUT UNDAUNTED I WILL TURN ON
MY FUTURE SCOPE TO 20 YEARS HENCE.

I CAN SEE THE OUTLINES

OF A VISION -- COMMUNITY-BASED ACADEMIC HEALTH CENTERS WITH
THE STATUS AND PRESTIGE OF UNIVERSITY-TEACHING HOSPITALS
TODAY.

ACADEMIC HEALTH CENTERS WHERE RESEARCH, TEACHING,

AND PATIENT CARE ARE OCCURRING; WHERE NEW INSIGHTS OF
SCIENTIFIC EXPLORATION ABOUT COMMUNITIES AND THEIR HEALTH
NEEDS ARE INFORMING EDUCATION AND PATIENT CARE.

STUDENTS,

RESIDENTS, POSTDOCTORAL FELLOWS OF THE HIGHEST CALIBER ARE
LINED UP TO GO TO THE ACADEMIC HEALTH CENTERS FOR STUDY
BECAUSE OF THE RECOGNIZED ACADEMIC AND INTELLECTUAL STATURE
OF THE PROFESSORS WHO WORK THERE.

PROMOTION AND TENURE

DECISIONS BY THE PARENT INSTITUTION ARE MADE SUCH THAT THE

�36.
WORK OF FACULTY AT THE COMMUNITY-BASED, ACADEMIC HEALTH
CENTER IS WEIGHED EQUALLY WITH OTHER FORMS OF SCIENTIFIC AND
ACADEMIC ENDEAVOR.

I SEE THE OUTLINES OF A CARE SYSTEM

WHERE COMPASSION, CARING, AND CONTINUITY OF RESPONSIBILITY
PREVAILS; WHERE STUDENTS AND PATIENTS ALIKE ARE TREATED WITH
HUMAN DIGNITY AND RESPECT AND IN TURN, THE GRADUATES TREAT
THEIR PATIENTS IN THE SAME MANNER.

I KNOW -- AND YOU KNOW -- THAT OUR SOCIETY WILL NOT PERMIT

THE PRESENT STATE OF AFFAIRS IN . HEALTH CARE TO LAST FOREVER,
AND THE PRESSURES ARE GROWING UPON POLICYMAKERS TO FIND
SOLUTIONS; MORE PEOPLE HAVE NEEDS TO BE SERVED, AND THE
COSTS ARE INCREASING AT A RATE WELL ABOVE INFLATION.

WHAT

ELECTED OFFICIALS SEEK ARE SOLUTIONS THAT THEY CAN SUPPORT
AND IMPLEMENT.

THEY NEED ACADEMIC HEALTH CENTERS TO SHIFT

FROM BEING PART OF THE PROBLEM TO BEING PART OF THE

�37.
SOLUTION.

WE HOPE THAT THE KELLOGG INITIATIVE WILL GIVE

SOME OF YOU THE OPPORTUNITY TO CREATE AND IMPLEMENT SUCH
SOLUTIONS.

WE -- ELECTED OFFICIALS AND POLICYMAKERS, CITY

FOLK, RURAL FOLK, THE UNDERSERVED POOR, THE UPPER MIDDLE
CLASS, THE YOUNG AND THE ELDERLY, ME AND MY FAMILY -- ARE
ALL COUNTING ON YOU.

IN MOST AREAS OF HUMAN CONCERN uWE KNOW BETTER THAN WE DO. u
CERTAINLY THIS IS TRUE IN YOUR CHOSEN FIELD OF
CONCENTRATION, THE EDUCATION OF PROFESSIONALS FOR HEALTH
CARE.

FOR IN FACT, A GREAT DEAL MORE IS KNOWN ABOUT WHAT

GOOD HEALTH CARE COULD BE AND SHOULD BE THAN IS GENERALLY
PUT TO USE BY THE PRACTITIONERS WHOM YOU GRADUATE.

THE

UNENDING CHALLENGE TO YOU AS EDUCATORS IS TO MOVE REALITY
CLOSER TO THE VISION OF THAT WHICH OUGHT TO BE.

I WISH YOU

GODSPEED AND LOOK FORWARD TO THAT DAY IN THE FUTURE WHEN WE
CELEBRATE TOGETHER YOUR ACHIEVEMENTS.

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�</text>
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                  <elementText elementTextId="452518">
                    <text>LOOKING	 AHEAD AT FOUNDATION LEGISLATIVE ISSUES
DR. RUSSELL G. ~~WBY, PRESIDENT
W. K. KELLOGG FOUNDATION
October 22, 1981
Grand Rapids, Michigan

1.

I am delighted to be with you today.

It is always a
"'"
.e~y

pleasure to return to my hometown and to visit with friends
.

associated with Grand Rapids foundations.

I want to than: -

II.

Pete and Dottie suggested that I talk briefly about
foundation legislative initiatives, and how the grant-making
community might respond to the understandable cries of
concern from institutions and programs facing state and
federal funding cuts.

,~

~

Pete Wege and Dottie Johnson for the opportunity.

-

"..-

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We've had the same problem with the bureaucrats in
Washington over the past decade.

They have too often,

perhaps out of a sense of pompous self worth and self righteousness,
distorted the English language to confuse issues and cultivate
their concepts of social engineering.

And as I said, that

has been particularly so in the wording of I.R.S. regulations
and restrictions on private philanthropy.

III.

We can be thankful, however, that the atmosphere of
distrust, conflict and skepticism between the governmental,
private, and business sectors seems to be changing, due to
several Reagan administration initiatives.

Orator-statesmen

Henry Clay said over a century ago that "government is a
trust, and the officers of the government are trustees; and
both the trust and the trustees are caretakers for the
benefit of the people."

There is a noticeable similarity
- ,

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-

I
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a
t
e
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t
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ea
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so
fm
any

~

1978
,p
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i
v
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ep
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a
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h
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o
p
y

�also was successful in getting the excise tax levied against
private foundations reduced from four to two percent.
This year's major tax legislation -- the Economic
Recovery Act of 1981 -- brought another important improvement
in the law for private foundations.

The tax act eliminates

the requirement that grant-making foundations distribute
their entire current income annually.

Effective January 1,

1982, it establishes a flat five percent payout rate.

The

new law will free foundations to take advantage of investments
which are most productive.

Further, it will increase the

total amount of foundation grants ; after a short transition
period, by expanding the asset base on which the five percent
annual payout requirement is applied.

It is, ln sum, good

for both foundations and their grantees.
It is not too immodest to note that Michigan foundations
provided crucial leadership and support for this legislation.
Our foundations, working through the state Council, and with

�7
the leadership of Dottie Johnson, Bill White, Bill Allen,
and others, secured the Democratic prime co-sponsor for the
bill, Congressman Bill Brodhead.

Michigan foundations also

worked through grantees and through personal visits on liThe
Hill"

in Washington to secure support from other Michigan

Congressmen, including Guy Vander Jagt, Howard Wolpe, and
Senator Don Reigle.

The reality is that the measure wouldn't

have been approved without the coordinated efforts of Michigan
foundations.

And as I noted earlier, the payout change will

give foundations thA option to reinvest a portion of their
income to offset inflation over the years ahead.

IV.

This changing and more positive relationship between
private philanthrophy and government, reflected in recent
legislative action, also encompasses continuing and new
challenges for foundations.

Much has been said and written

�8

a
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.
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�9

probable that foundations an

a t i o n s together will
(

make grants next year of slightly more than $5 billion.

By

contrast, Congress approved federal spending cuts of seven
times that amount in July for just fiscal year 1982, and the
President requested $13 billion in additional reductions
last month.

It is clear that private philanthropy cannot

fill the gap created by cutbacks in public funding.
It should also be recognized that some of the cutbacks
are of expenditures which have been described as "wasteful,
unnecessary, or not cost effective."

To the extent that may

be true, they should not be rescued by support from other
sources.
I am of the opinion, personally, that there cannot be,

-

and should not be, any single "unified" response by foundations
nationwide to the difficulties associated with the federal
cutbacks.
Historically, many foundations have seen their role
more as a catalyst for identifying and addressing emerging

�10

i
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~

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~

T
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~

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da s
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�11

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d$350 m
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~,

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��13
to make available, in one document, almost all information
which potential grant-seekers require.

We should encourage

our peers in the foundation field to fully comply with
filling out and submitting the 990AR Form and to adopt
policies which stress public accountability and open access
to grant-making information.

The latter can also be achieved

through publication of a brief foundation annual report, and
the listing of a foundation's address and phone number in
the local telephone directory.
Today, foundations, and private philanthropy in general,
have no real option but to work more effectively togeth er,
and individually, to increase their public accountability.
Foundations will continue to receive close public and Congressional
scrutiny.

That scrutiny may be accentuated by the federal

cutbacks.

In light of such cutbacks, Congressman Rosenthal

of New York recently asked for a federal General Accounting
Office review of I.R.S. auditing of foundations.

There is

~

the possibility that hearings on foundation reporting may be
held in the U.S. Senate.

In my view, Foundations which do

�1
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National Priorities and Challenges
the Role of the University

and

Russell Mawby, Chairman Emeritus, W. K. Kellogg Foundation
October 22, 1995, 7:00 p.m.

1.	

The University
A.

Knowledge-Reservoir sustained by society
1.	

~o

serve society's purposes

To preserve knowledge-to provide continuity through archives of
history

B.	

2.	

To conduct research-at the frontiers of knowledge

3.	

To organize and synthesize bodies of knowledge

4.	

To transmit knowledge--to teach and share knowledge

Two Trends Characterizing the Academy with Implications for Outreach
1.	

The teaching missiori has been, over time. narrowly defined to mean
courses on campus for credentials. as something that happens to
students; has lost "excitement" And this is where
lifelon
,
leaming/outreach/continuing education comes in. Instilling lifelong
learning in every person needs to be more characteristic of teaching.

2.	

Research has become omnipotent Need to responsibly relate research
to broader service of community and society.

II.	

The National Scene, with Implications for Higher Education

A.	

Return to greater commitment to local responsibility and control for addressing
society's problems, cycled back from the move toward federal responsibility
back now to

Ijal

c~ntrol" with change in pattern of decision-making.

Sign,ificance fi r higher education:

JAN 18	 '96 13:52

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Skill-building/training for increasing numbers of local civic leaders in

leadership, collaboration, consensus-building, etc., especially elected,
appointed, and volunteer citizens. For example: public health board,
local school boards, jobs training programs, rural and urban day care

programs.
2.	

Technical assistance needed to communities from infant care to the
elderly, from job generation to welfare reform, from toxic disposal to

greenscapes in inner cities.
B.	

Distinction between the nature of the problems and the solutions we devise.
1.	

Problems are complex and penetrating; e.g., inflation, K·12 education,
violence, health care.

2.	

Yet solutions tend to be disciplinary, departmental, association-oriented.

Significance for higher education:

1.	

Need to blend specialties and disciplines to address political. cultural,
and economic sides of problems.

2.	

Need to provide creative leadership to decisionmakers in government to

mobilize that which we know to address problems (other than building
more prisons, e.g.).

3.	
C.	

Must be more committed to synthesizing knowledge.

Limitless new opportunities provided by technology to education and to
society-at-large in distance learning, computers, etc.
Significance for higher education:

1.	

In general, the undergraduate experience has changed relatively little:
No systemic implementation of technological potential

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                    <text>A FRIENDLY COLLABORATOR LOOKS AT THE POMONA CAMPUS OVER THE YEARS

r

Remarks by Dr . Russell G. Mawby,
Vice President - Programs, W. K. Kel logg Founda ti on,
at t he I na ugural Program for Dr . Robert C. Krmner
California State Polytec hni c College
Pomona, California - October 24, 1967

J

Dr . Emor y W. Mor r i s , President of
~y

to you hi s

g r e e t in ~ s

~arm

has asked me to

and to express hi s s i nc ere regret at not be ing

he re today f or t his inaugural program .
has had a

the~ Foundat ion ,

Si nce t he early 1930 1 s , Dr . Mor r i s

spot i n hi s heart for this campus which he first knew a s

t he home and Arabian hor s e ranc h of his friend and emp l oyer - - phi l a nthropi st
W. K. Kellogg.

He has known your former Pr e s i de nt , Dr. Julian A. McPhee ,

f'cr t.wo decades a nd has observed f or s evera l years t he i mpressive ca r ee r
of your new President, Dr , Robert C. Kramer .

And he has f ollowed with

admiration tr e arnazi.ng growth of this campus of Ca l i f or ni a Sta t e Polytec hni c
Colle ge , with its signifi ca nt increases not only in s i ze of st uden t body
and college plant, but also in quality of academi c program an d graduate s .
For all these reasons, he very much regrets h is inab i l ity to be here wit h

..

you .-«..

In hi s absence, it i s my pr ivilege to repre sent
t his occasion,

OUI

Foundat ion on

Sinc e Dr . Kramer and I were fa culty col league s at Michigan

St a t e University , it is a particular plea sure for me t o be her e .

Howeve r ,

because important part s of Dr. Mor ri s l own l ife and r ecollec t i ons are so
"\ •• I~ e

intertwined wit h the development of thi s camp us , I hope you wi ll regard my
remarks as actually comi ng f r om hi m.
W, K. Kellogg began coming to Califor nia from Mi ch igan i n 1920 ,
vi s i t i ng i n your st ate wi t h fr iends and re l at i ves and also residing f or a
t i me at

t ~e

Desert Inn in Palm Springs .

But t hen he fell in love with

Aza bi.an horses and in 19 25 he asked his physician so n, Ka r l , to help select

t

�- 2 a

sit~

f or an Arabian hor s e ranc h.

Thi s valley, nea r Pomona, proved

ideal , wi t h its plente ous sunshine, its f e r t i l e soils, and a climate
\\fhen Mr. Ke l l ogg noted t he s e plus f'act. cr s ,

re s embling that of Arabi a.

compounded by t he bea uty of the Valley a nd t he surrounding hills, he
"'Ja s mos t enthusias t ic, and t his love for t he area persi ste d t.nr ough t he
balance of his 91 -year life .
Unde r t he direc tion of t he famou s architect, Charles Gibbs Adams,
the 8l 6 - a cr e ranch quickly b e came one of t he b ea ut y sp ot s of Sout he rn
California.

As y ou who know t h is campus a r e aware, t he many building s on

the r an ch were all Spani sh i n style.

Decorative touches i n c l ude d winding

dri ves and walks , ornamental pools and de s cending ri vulets, and great
collections of flower s , trees, and s hr ub s .
The largest building t hen i n t his valley was t he ranch stable of
Moor ish design, soon housing a herd of t he kingliest of multi -purpose
horses, the Arabians .

As a start, t he Chauncey D. Clarke Arabian st ud

ne a r Indio was purchased .

Then t ile s trai n was fur t her i mproved by hor s e s

from Poland, Egypt, and even Arabia, many of them comin g via t he Lady
Wentworth stables in England .
p e r-p e t

The ranch began to playa real part in ~ ~

uat i.ng the Ar a bian horse in Arne r ica and eventually Mr . Kellogg ha d

about 100 Arabian horse s , repre sent i ng an i nvestment exceeding a quarter of
a mi l l ion dollars .
As a par t of t he operat ion, he developed t he Sunday Hor se Shows - -which,
as y ou know, are sti l l a feature here- -where people from t he California
area woul.d come and see t he virtues and ver s a t i l i t y of Ar abian horse s as
caval ry mo unt s, jumpers, a nd 'ilO r k , tric k, polo, and p l e as ur-e no.rse s .

Ea ch

Sunday in those ea:cly days, seve r a l hundreds of peopLe woul.d ga t he r at
the show- z Lng to see wha t might be re garded as t he f irst educational program
on 'ell i s s ite .

~

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e hor s ,~ s

e a use

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edto t ~e U
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tf
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umbe
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r
et
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e th
er
a
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ch f
o
ra v
a
r
i
e
t
yo
fpu
rpos
e
s.

M
r. R
oy

S
imp
son, t
h
en Super
i
n
tenden
to
fyou
rS
ta
te D
ep
a
rtm
e
n
to
fEdu
c
a
t
ion and a
i
end o
fD
r
. Morr
i
s
,adv
i
s
ed
: "B
e
f
o
r
eyou d
i
s
p
o
s
eo
f th
ep
r
o
p
e
r
t
y
, I hop
e
fr
you w
ill fam
ilia
r
i
z
e you
rse
lf w
i
ththep
rog
r
am o
fC
a
lP
o
ly
. I
nvi
e
wo
f th
e

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.
.

.

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;_

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e(
r
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t
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e
rth
an r
e
s
e
a
r
c
h
p
e
rs
e
) and upon Co
n
t
i
n
u
i
n
gEdu
c
a
t
ion
,a
i
dt
ofa
rm
e
r
s and f
a
rm
i
n
g
, and
p
r
a
c
ti
c
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le
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c
a
t
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n
, youm
ay w
e
l
l fi
n
dC
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