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                    <text>August 13, 1999
Mr. E.C. Stone
President
Archetech, Inc.
4201 Cathedral Avenue, NW
#1008W
Washington, D.C. 20016
Dear Mr. Stone:
Dorothy Johnson, President of the Council of Michigan Foundations, has
talked with you about our K-12 Education in Philanthropy Project. We
are delighted by your interest and hopeful that you will be able to help us
in strategically taking this unique project to scale nationally and
internationally.
Enclosed are materials that may be helpful. They include:


A brief public relations brochure introducing the project. On the
back of the brochure is our web-site. You will find the full text of
the case statement for the project and other useful information at this
site.



The DRAFT set of themes that are the organizing structure for the
curriculum development. These describe what we hope the student
will know and be able to do at grades 5, 8, and 11. We are in the
process of developing standardized student achievement tests based
on these themes. In addition, the lessons being created will teach the
learning outcomes identified.



Two samples of high school level lessons. These are original works
created by classroom teachers. They have been piloted, reviewed by
an independent Fairness Review Committee, field-tested in the
classrooms of teachers not involved with the project, and edited
against state and national educational standards. They are designed
to be infused in to the current educational curriculum, not layered on
top. We currently have 100 of these tested lessons, K-12, public and
private schools. Another 300+ are in the process of development.
We will be adding approximately 300-500 lessons to the pool each
year.



The most recent project report on all of the components of this effort.

�Mr. E.C. Stone
Archetech, Inc.
August 13, 1999
Page 2

We are completing the end of our research and design phase. While we will continue to develop
the curriculum, lessons, and teaching support materials, we now know that we have a solid and
unique effort. We are moving in the direction of expanding the professional development and
training components. In addition, we have a sense of the size, depth, and the amount of time it
will take to truly infuse this new curriculum in to Michigan, other states, and internationally.
We are particularly intrigued, and naïve, about the opportunities available through electronic
technologies and commerce for the materials we are creating. In particular we are interested in
the following areas related to technology:
Would a high tech firm be willing to join us as a corporate sponsor, both in financial support for
the electronic distribution of our materials, and in offering expertise in how to utilize the world
wide web, CD-ROM, online chat rooms, etc. as educational tools and distribution channels for
our materials? We have seen MCI sponsorship of similar efforts in history, economics, and
geography. We believe we have a far more unique product with a socially important and highly
attractive public relations value to a company.
We need to do a strategic and a business plan. We believe we may have foundation support for
another seven-ten years to help us launch this effort. But, we will need to be self-supporting (at
least for our core operations) at the end of this start-up period. (You might think of the
foundations as long-term venture capitalists willing to invest in the R and D of a new effort and
to help us through the initial start-up phase).
Between now and May 2000, we want to go through an exercise to help us determine:
our market niches, what products we would sell and which ones we will give away, where we
might find long-term sponsorship and support, how we might maximize e-commerce as the
educational community becomes more computer literate, how to market or establish copyright
and royalty relationships for the original work that is being created, etc.
We hope to take a strategic and a business plan to our May 2000 Steering Committee Meeting.
Is this the sort of consulting you do? Could you give us the names of two-three references to
help us know your work better? What might be your charges for this type of consultation?
I would be appreciative of you thoughts and comments, and look forward to talking with you.
Sincerely,

Kathryn Ann Agard, Ed.D.
Executive Director
cc:

Dorothy A. Johnson
Russell G. Mawby

�</text>
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                    <text>ARCHETECH LLC
PO Box 106-165
4200 Wisconsin Ave. NW
Washington DC 20016
202-966-2830
Date:

March 28, 2000

To:

Kathy Agard

From:

Ed Stone

Subj.:

Business Development Activities - Interim Report

I am pleased to provide this summary of Phase II business development services undertaken by
Archetech LLC (AT) on behalf of EPP.

Deliverable 1
Archetech will solicit partnerships with cornerstone companies in the form of
joint venture or licensing arrangement to underwrite:
1. Yr 2000 curriculum content creation - This funding would
allow EPP to accelerate and complete content creation, and
($1 million projected)
2. Phase II business plan development costs - legal, sales, promotion,
travel, professional fees, web site development etc.
($200,000 projected)
Status
Business realities require a revision to both components of this deliverable. When the strategic
plan was adopted, it was understood that we would need to develop a Web based business model.
However, it was not clear that EPP was incubated as a demonstration project in the philanthropy industry
with a “if we build it, they will come” plan for subsequent integration into the education industry. Indeed,
the original plan to “one off” state and individual school districts was not sensitive to education market
dynamics. However, to attract potential partners to maximize the scale and scope of a Web based business,
we need both a macro view of and compelling linkage to current and future education markets.
To address the problem, since education market data is necessary for both components of this
deliverable, AT is empanelling a group of business resources (see # 4) in the education field to
conceptualize the plan in advance of its actual production. Assuming the group concurs on a feasible
business model (which is likely), the group will facilitate its implementation.
Under this schedule, funding the curriculum content will be a line item of the business plan. If
necessary, separate funding development of the business plan should be achievable with a preliminary
business model in hand.
This revision should compress the schedule for production of the ultimate business plan by
allowing us to implement Stage 1 findings in Stage 2.

Deliverable 2
AT will take the lead (rationale and content) in developing collateral materials
necessary to support Stage I sales and promotional activities including a:

�2
(i)
(ii)
(iii)

One page document describing history and progress to date
Two page document describing development plan
PowerPoint computer sales presentation

Status
Three documents have been produced:
(i)
Project case statement
(ii)
Goals of the project
(iii) Project achievements
Deliverable 3
AT will initiate activities to identify a national strategic partner (service clubs
such as Rotary, Kiwanis or Lions) to promote EPP services and products offerings at the
community level.
Status
No activity to date - awaiting conceptual development of the business model
Deliverable 4
AT will identify and recommend individuals for membership on a business
advisory board to provide support to various aspects of the project
Status
AT has recruited and expect participation from key national resources in the
education market to conceptualize the business model including:
1.

Mr. Brent Garcia
Education Analyst
Salomon Smith Barney
New York, NY

�3

2. Mr. Matt Sadowski
Columbia Advisory Services
New York, NY
Investment Banking Consultant / Education and Training Sector

•
•
•
•
•
•
3.

Private financing and venture capital assistance
Merger &amp; acquisition advisory services
Joint venture / alliance coordination
Business plan development
Independent valuation assessment
Market Analyst

Mr. Michael Goldstein, Partner
Dow, Lohnes and Albertson LLP

Washington DC
• Past chair of the Education Law Committee of the
American Bar Association
• Former co-chair of the Education Grants Committee of
the Federal Bar Association
• Mr. Goldstein has written and lectured extensively on
issues involving the uses of technology in delivering
education, including accreditation and licensure,
interstate and international policy issues involving
telecommunications and higher education, and the
financing of non-traditional delivery systems
This panel is intentionally weighted to the education for profit sector in order to
obtain a view of the project’s commercial possibilities and give us a sense of the
competitive interests. I anticipate additions to this list will be complete by April 20,
2000.
Schedule
Revised project activities (Phase II - Stage 1) should be complete in late May and
on schedule to begin Stage 2 activities in June 2000.

�</text>
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                    <text>ARCHETECH PROFESSIONAL STAFF

EDWARD C. STONE
Mr. Stone is President and owner of Archetech L.L.C., a Washington D.C. based firm
that assists public and private sector clients to commercialize new technologies. In
addition, he is President of MergerRisk LLC, a consulting firm that, in collaboration with
Brookhaven National Laboratory, is developing proprietary, computer-based protocols, to
identify and quantify the cultural risks associated with corporate mergers and
acquisitions. Stone is former President and CEO of MetaRisk LLC, a company that
produced Fitness for Duty risk management technology for the healthcare and
transportation industries. He is former owner and Publisher of Health Politics, a weekly
newsletter that focused on the politics of healthcare reform. Health Politics was
distributed nationally by fax to CEOs, business communicators and government relations
departments of Fortune 500 companies, hospitals, medical societies and other healthcare
stakeholders. Stone has served as a consultant to government relations and public affairs
firms as well as to national private sector healthcare providers. As founder and owner of
Fairway Marketing Corporation of Tucson, Arizona, he established national referral
relationships in the airline and aerospace industries for behavioral medicine treatment
systems. Stone has served in various capacities, including Vice President for National
Business Development at Comprehensive Care Corporation of St. Louis, Missouri, a
national healthcare provider.

PAUL M. BAKER

EXPERIENCE

Primary emphasis on mergers, acquisitions, divestitures and business financings. Also
specialized in the areas of: business plans; due diligence; business valuations; financial
feasibility studies; chief financial officer services; strategic &amp; succession planning;
restructuring; and transaction structuring.

PROFESSIONAL
CAREER

Chief Executive Officer Feb, 1998 - Present
Visible Productions, LLC, Fort Collins, Colorado
Visible Productions takes complex medical issues and makes them understandable using
multimedia visualization. I identified the strategic direction for the Company, arranged
financing and currently run the day-to-day operations for the Company.



Paul M. Baker, CPA, Englewood, Colorado
Proprietor, 1995 to Present
Acted as the chief financial officer for a number of client companies following

�2

coordinating their financing.
Facilitated strategic plans for numerous clients.
Investment banker for several companies.
Representing sellers and buyers of various businesses.


Shenkin Kurtz Baker &amp; Co., P.C., Englewood, Colorado
Director of Financial Services, 1993 to 1994
Shareholder, 1978 to 1987
Represented pathology laboratories in their sale to national laboratory companies.
Restructured $17 million of debt for two athletic clubs.
Assisted a client with the leveraged buy out of a significant restaurant chain in California
and the subsequent acquisition of a second restaurant chain.
Drafted numerous business plans for companies of widely varying sizes in many
industries and identified financing sources.

PAUL M. BAKER


ECOPAC Management Company, Denver, Colorado
Chief Financial Officer, 1988 to 1993
Devised a financial plan which involved a $750,000 private placement of the company's
later obtained $2.5 million of private financing for the company.
Participated as a member of the ownership group and management team involved in the
development of a new product including first-line responsibility for directing these efforts
in conjunction with a multinational consumer products company.
Responsible for all SEC filings, tax returns and financial statement audits.
Installed and implemented accounting systems and other MIS functions.



Coopers &amp; Lybrand, Denver, Colorado
Tax Manager, 1973 to 1978
Responsible for several major clients of the firm, specializing in oil and gas limited
partnerships, real estate transactions, and tax accounting for public companies.

�3

EDUCATION &amp;
CREDENTIALS

University of Colorado, B.S. in Accounting, 1972
CPA Certification, Colorado, 1973
Instructor for the Colorado Society of Certified Public Accountants on financing for
small business, the CPA as an expert witness and due diligence.
Lecturer for the National Association of Homebuilders Annual Conference and the
University of Denver Annual Tax Institute.
Author of "A Practical Approach to Corporate Recapitalization," published in Taxation
for Accountants.

PROFESSIONAL
AFFILIATIONS

American Institute of Certified Public Accountants.
Colorado Society of Certified Public Accountants.

COMMUNITY
INVOLVEMENT

Member of the Board, Colorado Public Expenditures Council.
President elect and Member of the Board, Juvenile Diabetes Foundation.
Past Member, Finance Committee, St. Joseph's Hospital.
Past Board Member, Colorado Association of Commerce
And Industry (CACI).

�</text>
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                    <text>ARCHETECH LLC
4200 Wisconsin Ave. NW
Washington DC 20016
202-966-2830
PROPOSAL
TO
PROVIDE PROFESSIONAL SERVICES

Purpose
The purpose of this proposal by Archetech LLC (AT) is to present the K-12
Education in Philanthropy Project (EPP) a systematic approach to maximizing business
opportunities in support of and consistent with the project’s mission 1.
This objective is in accord with both the conclusions reached at a Strategic
Planning Meeting of the EPP held on December 7, 1999, chaired by Dr. Russell Mawby,
and with EPP’s goal of planning for the long term teaching of philanthropy beyond grant
funding.
Background
In Phase 1 of its business operations, EPP successfully demonstrated the existence
of a market for philanthropy education products and its ability to access the market
through the K-12 educational system. In addition, EPP’s value added approach to
teaching philanthropy by infusing it into existing curriculum was validated in Phase One
as a viable methodology.
In its next stage of development, EPP’s primary business challenge will be to
assure the project’s long term sustainability by commercializing aspects of the project
that permit EPP to transition from grant funding to earned income. This objective needs
to be accomplished without compromising EPP’s current and future not-for-profit
franchise value.
Toward that end, EPP has adopted a business strategy utilizing the World Wide
Web as a primary access and distribution channel for EPP products and services. This
business model positions EPP to:
• maintain and sustain its not-for-profit identity in the short and long term
• generate revenues through commercialization of marketing and distribution
activities
• maintain its operational focus on the design and creation all components of
philanthropy education including lessons, books, learning tools, collateral
materials etc.

K-12 Education in Philanthropy Project (EPP) seeks to perpetuate a civil society by the education of
children about the independent sector, and to inspire their commitment to private citizen action intended
for the common good.

1 The

�2
•

maximize the scale and scope of the project while minimizing exposure to
high level of risks associated with startup businesses.

PROPOSAL
Archetech LLC will assist EPP to identify strategic partnerships to fund and
develop a philanthropy education vertical portal to serve as a hub for information
dissemination and commerce.
Partnership Criteria
AT will target cornerstone companies for partnership who:
• place a high value on reaching the educational community marketplace
• offer products or services compatible with EPP mission
• offer premier name or branding value to partnership
• premier companies who value stewardship identity
These partnerships will be structured to provide EPP with:
• revenue sharing as a result of advertising and products or services sold
• symbiotic or other non-monetary value such as desired technology or
intellectual property
• new content or other collateral material
AT will not solicit partnerships from any companies that produce or advocate
products that are harmful to children, illegal, discriminate or are deemed inappropriate by
social practice.
In addition to its own resources, AT will aggregate and coordinate priority contact
information from the EPP and CMF communities as necessary to expand and refine
project sales activities.
Deliverables
To achieve this objective, Archetech LLC will deliver EPP a mix of professional
services in stages as described below. While this schedule and action plan serves as a
starting point, uncertainties in the development process require the plan to thought of as a
fluid work in progress at all times.
STAGE I
Deliverable 1
Archetech will solicit partnerships with cornerstone companies in the form of
joint venture or licensing arrangement to underwrite:

�3
1. Yr 2000 curriculum content creation - This funding would
allow EPP to accelerate and complete content creation, and
($1 million projected)
2. Stage II business plan development costs - legal, sales, promotion,
travel, professional fees, web site development etc.
($200,000 projected)
Deliverable 2
AT will take the lead (rationale and content) in developing collateral materials
necessary to support Stage I sales and promotional activities including a:
• one page document describing history and progress to date
• two page document describing development plan
• computer PowerPoint sales presentation
Deliverable 3
AT will initiate activities to identify a national strategic partner (service clubs
such as Rotary, Kiwanis or Lions) to promote EPP services and products offerings at the
community level.
Deliverable 4
AT will identify and recommend individuals for membership on a business
advisory board to provide support to various aspects of the project
Deliverable 5
AT will prepare a written report of Stage I activities which will include
recommendations for Stage II activities.
STAGE II
To successfully implement this strategy, a business plan, consistent with the EPP
mission, needs to be developed to guide management near and long-term decisionmaking. This plan would describe in detail:
• how the not-for-profit and for-profit entities will relate to one another
• EPP and partnership Internet marketing strategies including:
1. Market analysis
2. Market research
3. Marketing positioning for various audiences (1 or 2 Web sites?)
4. Competitive analysis

�4

•

•

description of the core functionality of the web site including;
1. How the web site will be integrated with the written curriculum
2. Underwriting support for designing, developing, serving and
maintaining the commercial Web site
financial projections for the venture

Stage II activities would be triggered by fulfillment of Stage I funding goals.
STAGE III
Stage III activities would operationalize the business plan developed in Stage II.
Time for Performance and Personnel Performing the Work
Archetech estimates performance of Stage I activities will be completed within
120 days of the date a letter of engagement is executed by the parties. Work will begin
immediately on that date. Messrs. Ed Stone, Paul Baker and Doug Monroe will perform
tasks of the proposal for Archetech LLC unless otherwise mutually agreed, except for
certain secretarial/ administrative functions.
Compensation
The fee for Archetech LLC professional services in Stage I of this proposal is
Twenty Thousand Dollars ($20,000). The fee is due on the dates and in the amounts
indicated in the following schedule:
Due Upon Execution of Engagement Letter…………………………$10,000
Due 45 days following Execution of Engagement Letter.…….…....…$5,000
Due Upon delivery of Stage I Report (Deliverable 5)….…...….….... $10,000
Total…………………….………….....$25,000
Reimbursement of Expenses
Archetech LLC estimates its out-of-pocket expenses to execute Stage I activities
of this proposal will be Five Thousand Dollars ($5,000). Archetech shall be entitled to
reimbursement of out-of-pocket expenses properly incurred including all, but not limited
to administrative, telephone, sales promotion, transportation and lodging and other
reasonable expenses. Reimbursement shall be made within fourteen days after
submission of itemized statement of expenses.

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                    <text>ARCHETECH LLC
PO Box 106-165
4200 Wisconsin Ave. NW
Washington DC 20016
202-966-2830

December 20, 1999

Ms. Kaythryn A. Agard
Project Director
K-12 Education in Philanthropy Project
630 Harvey Street
Muskegon, MI 49442-2398
Dear Kathy:
Paul Baker and I thank you for the opportunity to facilitate the EPP planning
meeting on December 7, 1999.
I have enclosed a summary report of findings of the meeting and our
recommendations for next steps. Archetech will submit a proposal to you by December
22, 1999 outlining ways we can assist EPP in the planning and implementation of these
next steps. We very much would welcome the opportunity to spearhead these efforts.
Please don’t hesitate to call me if you have any questions. With best wishes to all
for the holidays, I remain
Yours Sincerely,

Ed Stone
Enclosures
a) Findings Report
b) Expense Report
Copy
Paul M. Baker

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REPORT
OF
FINDINGS AND RECOMMENDATIONS

K-12 EPP PLANNING MEETING
December 7, 1999
Grand Rapids, MI

OBJECTIVES OF THE MEETING
The K-12 Education in Philanthropy Project (EPP) has undertaken a two stage
strategic planning process to assure the long-term sustainability of the K-12 EPP. The
objectives of this initial phase meeting were to:
• compile and prioritize relevant project materials,
• process understandings and assumptions of the principals
• identify target markets and potential strategic distribution partners
• identify financial incentives and variables.
Archetech LLC provided support to the meeting by:
• preparing the agenda
• presenting the preliminary agenda to EPP for inputs and approval
• preparing materials and distributed them to the participants
• facilitating the meeting
• preparing the following report of findings and recommendations.
PRIMARY CONSIDERATION
The steering committee emphasized the importance of developing products and
services that are philosophically consistent with organization’s mission statement:
The K-12 Education in Philanthropy Project (EPP) seeks to perpetuate a civil
society by the education of children about the independent sector, and to inspire their
commitment to private citizen action intended for the common good.
FINDINGS OF THE MEETING (by topic)
1)

Mission
a) Build on the EPP’s franchise value. EPP has created content and a
reputation as the leader in its field. EPP has the “formula.” It needs to
standardize, leverage and franchise it.
b) EPP should remain a content provider and create strategic
relationships that facilitate the manufacture and distribution of its
content

�2
c) EPP should not form a for-profit entity (start-up business) in the
foreseeable future to commercialize its content.
2)

3)

Content / R &amp; D
a) The project has created a “value added” curriculum..enhancing what is
already taught in schools rather than adding a totally new component
b) The content will be given away and not sold. Collateral materials will
be sold.
c) The development methodology – using teachers to create the content
and endorse the product – is the authentic and correct approach
d) The product to be offered by EPP is not ready for the market at this
time. Additional development is needed to create complete content
that can be distributed as modules. EPP currently has lesson plans that
need to beincorporated into a curriculum.
e) EPP’s content should include:
i) K-12 philanthropic curriculum.
ii) Collateral materials.
iii) An interactive web site, with a “game” environment deemed
“safe for students,” that will attract the 58 million-plus student
market.
iv) A parent web site that attracts the 87 million-plus parent
market.
Markets
a) Schools
i) K-12 and beyond
ii) Home schools
iii) Charter schools
b) Parents
c) Students

4)

Distribution
a) The primary distribution channel should be the World Wide Web.
This creates an international presence overnight and eliminates a
number of the challenges that would be created by rolling out the
program state-by-state. An e-commerce model will be created to sell
the collateral materials and a sponsorship (advertising) model will be
developed as a way to distribute the content

5)

Finance
a) Funding to complete the content should be obtained from traditional
sources –foundations – because they are more patient and understand
the project. This is not to say we will not seek strategic
relationships to fund research and development; however, this will not
be the focus. Foundations represent the short-term path to sustaining
the enterprise. The long-term goal is to add to the funding significantly
through strategic alliances, licensing and marketing arrangements.

�3
Because ongoing content development is the key to success, both
avenues should be pursued on parallel.
* Many good ideas proposed at the meeting are not included in this summary
report, but should be extracted from the notes of the meeting and incorporated
in future planning strategies.
RECOMMENDATIONS FOR NEXT STEPS (by topic)

1.)

Mission
a) Consider possible identity issues or name change

2)

Content / R &amp; D
a) Evaluate and plan content development strategies for potential to
expand and/or accelerate sourcing and delivery
b) Create a comprehensive web strategy after completing Markets a) &amp; b)
c) Continue to develop the “Product” for the teachers.
d) As the content is created, determine what collateral material uses

3)

Markets
a) Identify, through market research, what content will attract students to
a web site
b) Identify, through market research, what content will attract parents to a
web site
c) Research and identify all the potential markets such as the “at home”
market discussed at the meeting. Broaden the horizon
d) Test collaterals for market demand and pricing before production

4)

Distribution
a) Select the right distribution channels.
b) Create relationships with strategic partners that can use EPP’s content
to create the desired program. For example, if the research shows
that a game is the product; we need to contact a number of the game
developers to ascertain their interest in creating or participating in the
interactive web site
c) Approach publishers and determine if the content can be incorporated.
in current text books or published as a stand alone text book. They will
most likely do focus groups, at their expense, to answer this question.
The results of their market research will be very valuable to EPP, even
if EPP does not establish a strategic relationship with a publisher

5)

Finance
a) Finance the organization through to commercialization.

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                    <text>A Strong Foundation
K-12 Education in Philanthropy Project
Progress Report and Products Worksheet
The Council of Michigan Foundations
Three years ago, the Council of Michigan Foundations created a project without
precedent to revolutionize the way students learn about the power of personal giving.
The K-12 Education in Philanthropy Project set out to expand the popular definition of
philanthropy and to take this ambitious project into schools and homes throughout the
nation, and the world. The broad definition includes the giving of time, talent, and private
citizen action for the common good, without regard for the age or economic status of the
giver.
The visionary nature of the project has been based on organizing a movement, rather than
to sell products. The founders have been motivated by the “felt need” of their own
experience in working closely with youth for over a decade, and their combined expertise
in leading and funding national social change efforts.
As we seek to expand the project, we are reaching out for help in designing our business
strategy. We realize we are selling ideas and behaviors, as well as potential tangible
products. Pundits might even call us “social entrepreneurs.” We need to translate the
successful research and development results or our first three years, in to a self-sustaining
endeavor of national and inter-national scale.
Following is a status report on each aspect of the project:
Curriculum Products
Standards, strands, benchmarks (This is the written set of learning expectations
defining what students should know about philanthropy and be able to do by
grades 5, 8, and 11.) There are four major “standards”. Within each standard,
there are a series of sub-groups of ideas further refining what should be known.
Finally, under each of the strands are a series of very specific benchmarks that
define what the student should know. This work is completed and now needs to
be edited. An overview of the Standards and Strands and a sample of the
benchmarks follows at the end of this paper. Over the summer of 2000, the
elementary teachers (Grades K-5) will be developing a grade level by grade level
set of outcomes that build toward the fifth grade benchmark.
Sample lesson plans. This work is 50 percent completed. We expect to have them
completed by June 2001 or sooner. Over one hundred lessons are finished and are
on the Web-site. Speed of completion is a function of finances. We have the
lesson plan writers available but cannot afford to hire them full-time for a year,
which is what the project will take to complete the sample lessons quickly.

�Service-learning/experiential component. While the project is focused on
concepts and ideas, within each unit there is a “hands-on” experiential component
called service-learning. For example, a unit on the role and history of the Red
Cross may have the students spend a day working on stocking a food cabinet in
support of disaster relief at the local Red Cross Chapter. Each unit has this
component.
Family support. Starting this summer, “Family Recipes” are being infused into
current curriculum as a value-add. These provide families with specific ideas for
assisting their child in learning the philanthropy content.
National lesson plan competition. The competition is being launched with the
Spring 2000 newsletter.
Standardized Assessments
1) Developing ability to move into national standardized tests. The Test is
designed and half the questions are written.
2) We plan to pilot-test the questions on students in the fall of 2000.
3) We plan to assemble three test booklets and field-test them nationally during
the winter of 2001. The final product will be two validated test booklets for
grades 5, 8 and 11 (for a total of six tests) plus banked, validated questions for
future tests.
Teacher Development
All lessons are written by practicing classroom teachers who work in an
environment of strong state-mandated learning objectives. The state objectives
closely parallel the national educational proposed standards.
Teacher Testing of Lessons as a Buy-In Strategy
Each lesson is being field-tested by five other teachers: three in Michigan, two in
other states. Nine hundred teachers from 36 states have volunteered to field-test.
Curriculum Support Products
Definitions for Students
The initial list is completed and on the World Wide Web site: K12edphil.org
Lexicon for Teachers
The initial list is being compiled and attached to the curriculum.
Briefing Papers for Teachers
Eighteen are completed and on the Web. Twenty more are in process.
Bibliographies
We have completed the annotated children’s literature by grade level. Teacher
bibliography is completed, on the Web and being updated.

�Timeline
Philanthropy timelines, historic events, initial U.S. history, world history,
Michigan history are completed and on the Web.
Biographies (people and organizations)
Ten are completed and being edited.
Nonprofit Careers
Internet Links to related web-sites on nonprofit careers.
Lending Library of Books and Materials/Web sales
This component of the project, which has enormous long-term potential, is under
development.
Videos of Leading Nonprofit Thinkers
We are compiling a bank of videos about leading nonprofit thought-leaders. John
Gardner, founder of Common Cause, and the Independent Sector is completed. A
Russ Mawby, Chairman Emeritus of the W.K. Kellogg Foundation video needs
editing, for example.
Textbook, Teacher Guide, Student Guide and CD-ROM
The book outline, book development and CD-ROM development process are
completed. We need approximately $400,000 and a publisher in order to write and
produce the book. The book will have content in economics, geography,
government, history, English language arts and visual and performing arts.
Calendar of Annual Philanthropy Dates
A month by month calendar of the annual dates celebrated in the general culture
(Memorial Day), days specific to philanthropy (Make a Difference Day), and
other related days (Kawanza) and how these days might be used to teach
philanthropic behavior. Ready for final editing.
Wish List
Following is a list of ideas we could produce with time and support:
1) Original children’s literature.
2) Original theater, music, dance, movies.
A Chicago musician is writing original music. He will share the print versions
for our newsletter for the option of advertising. We would like to buy the
permanent royalty rights. He is willing to compose and perform the music on
video and audio-tape, provide the print music and a teacher lesson guide for
$10,000 per song for the permanent royalty rights.
3) Print possibilities:
Classroom posters and materials.
Workbooks.
Games.

�Collateral material such as T-shirts, bags, coffee mugs, etc.
Teacher Professional Development (could be both vehicle and a product)
Summer Residential Institutes
Summer 1999
30 new teachers/CEU and graduate credit was
offered. Each teacher produced a new unit for the
curriculum.
Summer 2000
50 new teachers scheduled for Michigan.
30 new teachers scheduled for Kansas.
20 new teachers potentially from another Michigan
county.
Four additional counties interested in involvement
during the 2000-2001 school year.
Philanthropy Educators Association
The membership association, with special Web access, is under development and
will be announced at the summer institutes. Market research is completed on a
selected group of related national and state professional educators’ associations
that will inform our work.
Inservice and Curriculum Development, district by district
Michigan districts currently interested include Calhoun, Eaton, Marquette and
Berrien counties. Private foundations will support this effort.
Masters Degree Program
Discussion is underway with Ferris State University. Michigan produces one out
of every 10 teachers in the nation and has major teacher education programs.
Michigan State University (which is evaluating this project) has the No. 1 college
of education in the country.
Undergraduate Teacher Preparation
The preparation will be conducted within the disciplines in colleges of education.
This is currently under discussion with Grand Valley State University.
Web-site (vehicle and a product?)
Curriculum, lessons, material online for teachers everywhere
Web-site is up and hosted by Michigan State University. Soon moving to a .org
address to allow for e-commerce.
Links to purchase books
These will be installed after the new web host is established. Each lesson has a
bibliography. We would like to link from within the lesson to a sales opportunity
to purchase the books listed in the bibliography.
Member teacher site
A member-only access page for teachers is currently under consideration and
must be resolved by the time the new teacher organization is launched this spring.

�Ideas
Web-site room for students for interactive homework and games.
Web-site room for parents.
Meta-site
This concept is to have one major Web-site for all philanthropy project Internet
activity. We have identified and linked to many related sites. To be developed,
for example, is a link between an individual lesson-DeToqueville and the
importance of associational life in the United States-to the DeToqueville Home
Page.
Other
Family Foundation Book
Containing timelines, calendars and activities, the book is drafted and going
through the first edit. It should be available by late spring. The major question is
whether we should publish it ourselves or hire an outside professional publisher.
Family Involvement Research
This original educational research is ready for editing and publication.
Mailing List
Newsletter mailing list of over 8,000 teachers and organizations nationally and
internationally interested in the project.
State and National Joint Ventures
IU/GVSU/U of M/Case Western
Briefing papers/Test Question Writing
Underway.
Urban Institute
National Textbook Survey
Beginning.
GuideStar
Joint “click-over” and lesson plans.
Underway.
Ohio/Michigan
Joint venture on youth grant-making
Corporation for National
in philanthropy.
Service
International Inquiries and Potential Markets
Unsolicited, direct inquiries about replicating the project have been received from
Australia, England, Brazil, Bulgaria, South Africa, Italy, the Czech Republic, and
Japan.
The project was discussed at the first White House Conference on Philanthropy in
the fall, 1999. In addition, the project will be presented at the International
Society for Third Sector Research in Dublin, Ireland in June 2000.

�Finally, the Council of Michigan Foundations, through the network of
international grantmakers, has access to educational leaders in countries around
the world.

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                    <text>Adding Value by Teaching Democratic Values
Three years ago, we began a project in Michigan to teach children the power of personal
giving and serving. Along the way, we realized our project was becoming a movement.
And now we have the potential to spread our work around the world.
Those of us involved in the surprising evolution of our project are excited about the
possibility of bringing in other organizations to share in our efforts to produce a more
civil society.
While debate may rage in the $980 billion U.S. education industry about effective
delivery models for the future, the Council of Michigan Foundations (CMF) has created a
solid foundation on the World Wide Web for its K-12 Education in Philanthropy Project.
Already, the project – which set out to revolutionize the teaching of philanthropic
principles to children – is reaching tens of thousands of children and educators, both in
the United States and internationally.
The potential of the CMF project, initially funded by the Kellogg Foundation and other
national charitable foundations, has created an extraordinary opportunity for businesses
to establish a real foundation for a more civil society.
We are inviting select organizations to join with us.
The CMF is creating a 501 (C) 3 business consortium composed of several of America’s
leading institutions, including corporate sponsors, a production company, a national
service club and major research universities.
The consortium will sponsor and manage development of a state-of-the-art Website to
deliver the project’s programming and curriculum. The companies that become
associated with the site, through sponsorship, will accrue prestige and a large measure of
good will.
The K-12 Education in Philanthropy Project was incubated in response to growing
cynicism and declining philanthropic participation in society. Its goals were to expand the
popular definition of philanthropy to include the giving of time and talent, no matter the
age or economic status of the giver, and to take the project into schools and homes
throughout the nation, involving families as well as students and teachers.
Through its early Website (www.k12edphil.org) and extensive lesson planning and
writing, the project already has reached thousands of people. New work is being added to
the site constantly. The project’s national potential is more than 100 million students and
teachers, a staggering value for low-key advertising.
The project was born in Information Age technology, going straight to the World Wide
Web for delivery potential without boundaries.

�Yet its purpose is as old-fashioned as family and community values, using the private
sector to spread the word about the power of taking action for the common good through
the independent sector – the nonprofit arena that has produced so many benefits for the
life to the United States.
The consortium is now seeking corporate sponsors to join the movement and to
participate in the growth of a social entrepreneurial project without precedent and without
limits.

�</text>
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                <text>Learning to Give Consortium adding value statement. Records are compiled in the Our State of Generosity collection by the Johnson Center, along with the files of the Michigan Nonprofit Association (MNA), the Michigan Community Service Commission (MCSC) and the Dorothy A. Johnson Center for Philanthropy. Originals are at the Council of Michigan Foundations.</text>
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          </element>
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            <elementTextContainer>
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                <text>&lt;a href="https://gvsu.lyrasistechnology.org/repositories/2/resources/515"&gt;Our State of Generosity collection, JCPA-04&lt;/a&gt;</text>
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                    <text>Date:

October 15, 1999

To:

Russell G. Mawby, Chairman
Dorothy A. Johnson
John Lore
James Kelly
Joel Orosz
Tom Reis

From:

Kathy Agard, Project Director
K-12 Education in Philanthropy Project

Re:

December 7, 1999 Sustainability Planning Session

Tom Hirsch
Terry Robidoux
Rita Higgins
Judy Wright
Ed Stone
Paul Baker

The planning session for our important discussion on taking the K-12 Education in
Philanthropy Project to scale, and its long-term sustainability beyond foundation funding,
is scheduled for December 7, 1999 at the Hilton Hotel on 28th Street in Grand Rapids
near the airport. A full packet of background material and a map will be sent prior to the
meeting.
Due to everyone's busy schedule, the meeting is planned from 12 noon until 8 p.m. in the
Board Room of the hotel. We will start with a light luncheon at noon, and begin the
retreat at 1 p.m. We will have a working dinner and adjourn at 8 p.m. Attire will be
business casual.
If you will be needing a hotel room for either the evening of December 6th and/or 7th,
please call Judy Wright at (231) 767-7206 and we will make the arrangements for you.
This is both an exciting time for the Project, and a very important meeting.
Thank you for sharing your time and experience with us. We look forward to seeing you.

�</text>
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                    <text>Date: November 22, 1999
To:

Kyle Caldwell
Dave Campbell
Rob Collier
Dave Egner
Rita Higgins
Tom Hirsch
Dottie Johnson
Jim Kelly
John Lore

Russ Mawby
Joel Orosz
Tom Reis
Terry Robidoux
Sam Singh
Ed Stone
Paul Baker
Judy Wright

From: Kathy Agard
Re:

Business Planning Meeting Date Confirmed

After receiving faxes from some of you regarding possible alternative meeting dates for the
Business Planning Meeting, it appears that we should stay with the meeting date of December 7,
1999. So, as confirmation, our Business Planning Meeting will be held on December 7, 1999 at
the Amway Grand Plaza Hotel in Grand Rapids, 12 noon to 8:00p.m. A light lunch will be
served from 12 to12:30 p.m.
We will be copying all of you on upcoming correspondence in order to keep you up to date on
our plans and progress.
Please let me know if you have any questions. Thank you again.

�</text>
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                    <text>Date:

November 5, 1999

To:

Ed Stone
Paul Baker

From:

Kathy Agard

Re:

Planning Meeting

Logistics:

December 7, 1999

We are planning that you will fly in on December 6th. If
you would like to meet for dinner let me know.

Amway Grand Plaza Hotel
Downtown
Grand Rapids, Michigan
Judy will send you hotel confirmations for the evenings of
December 6th and 7th and maps. We will check on cab and
shuttle options. Kent County airport is GRR in case you
make your airline reservations online.
12:00 Noon
1:00 p.m.
6:00 p.m.
8:00 p.m.

Light luncheon
Prompt start
Light dinner (hopefully, short…could be working
session, this group would prefer that to wasting time)
Adjourn

We will have break foods available at all times (coffee, juices, pop, cookies, etc).
The room we are using is square with walls on three sides that allow for posting
paper. One wall is a large glass window so the setting is business-like…and yet
pleasant.
Please let us know as the date gets closer, your preferences regarding seating,
audio-visual needs etc. We will have lunch at one end of our meeting
room…buffet style…our dinner will be in the room next door.
Enclosed is more information that you ever want to know…but, let me know if
you need more.

Packet:

1.

Plan of Work: the enclosed rough draft plan of work is still in process. I need to
send it to the W.K. Kellogg Foundation by the end of next week. It is fairly
comprehensive regarding our current thinking about the future of the project.

�Please know that this is still my working draft and there are major areas for
additions and editing…but it is fairly complete and will give you some insight in
to our current thinking. I will send the final draft when it is done. Our current
grant expires March 1st and due to the timing of the Kellogg board meetings, I
need to get this in prior to the planning meeting. If we make major changes in
direction, then I can still submit an addendum to Kellogg following our meeting.
Some of the tabs are also included.
2.

Vision and Mission-are in the first part of the plan

3.

Organizational chart (both volunteer structure and staff)

4.

My dream staffing chart for the next three years…if we could afford it

5.

"Network" chart (other organizations with similar interests with whom we are
actively engaged)

6.

The curriculum themes followed by the concepts requiring further development as
briefings for teachers

7.

Sample lessons K-12

8.

Our first newsletter, the brochures about the project

9.

A log of the titles of the first sets of lessons

10.

A video we did of an interview with John Gardner (former HEW chief, founder of
Common Cause, founder of Independent Sector, senior faculty at Stanford) re: the
philosophy behind this curriculum

11.

List of participants and a brief bio re: what they bring to the table

12.

A list of potential products (categorized by goal)

13.

A list of recognized issues (there probably are many more).

14.

CMF's annual report

15.

Evaluation report on "lessons learned" from MCFYP (our ten year, $60 million
project to have youth as grantmakers across the State of Michigan. This was a
precursor project to the K-12 Project)

16.

Evaluation reports on the K-12 Project (to-date).

I am assuming all of this remains confidential. Thanks.

�Participants:
Volunteers:
Russ Mawby
Dottie Johnson
Rob Collier
Joel Orosz
Tom Reis
Dave Egner
Jim Kelly

Staff:
Kathy Agard
Terry Robidoux
Rita Higgins
Judy Wright
Tom Hirsch

Dr. Russell G. Mawby (Russ)
Chairman Emeritus, W.K. Kellogg Foundation
Steering Committee Chairman for the K-12 Project
W.K. Kellogg Foundation Trustee
Founder of the Council of Michigan Foundations
Many other for-profit and non-profit boards
Pretty much knows everyone in the world. Retired, but still very active in foundation and
nonprofit enterprises. "Big picture" thinker. Places the K-12 project within the context of a
broader effort (school, congregation, youth group, parents) that need to be involved in
philanthropy education in order to make real change. Youth advocate.
Dorothy A. Johnson (Dottie)
Retiring founder and President, Council of Michigan Foundations
W.K. Kellogg Foundation Trustee
Presidential appointee: Corporation for National Service
Gubernatorial appointee: Michigan Community Service Commission
Served on all of the major nonprofit national boards of directors
Many other for-profit and non-profit boards
Very involved in national leadership on nonprofit related issues, particularly foundations and
increasing philanthropic resources. Both a "big picture thinker" and very "bottom-line" action
oriented leader. She will want concrete results/actions etc. Her retirement is February 1st she
will remain on the Steering Committee for the K-12 Project and will have more time to give us.
Rob Collier (Rob)
Incoming President of the Council of Michigan Foundations
Former Program Officer:
Charles Stewart Mott Foundation
Former Director:
Gannett (newspapers) Foundation
Former President:
Rotary Charities Foundation of Traverse City
Founder of Greater Traverse Area Community Foundation
Involved in philanthropy for a long time. Like Dottie, physically very energetic…finds it hard to
sit for any length of time. Visionary, and a doer.

�Dr. Joel Orosz (Joel)
Joel is our Program Officer from Kellogg. He's a historian by training. Thoughtful, funny, and a
great supporter of the project. His funding area is philanthropy and volunteerism…so he is
involved in many of the national project that relates to what we are doing.
Tom Reis
Tom is involved in new venture philanthropy at the Kellogg Foundation. He has a background
in social marketing (ie. Things like Mother's Against Drunk Drivers advertising for social
change….marketing social ideas rather than products). Currently he is working with many of the
"new wealthy"- young potential donors with enormous wealth created by the technology firms
(i.e., Microsoft techies, etc). Tom thinks like a marketer.
Dave Egner
Dave is President of the Hudson-Webber Foundation (the family foundation of the Hudson's
stores). He is formerly a Kellogg Foundation Program Officer, and was founder of the Michigan
Nonprofit Association. Michigan's version of Independent Sector. Dave comes out of Junior
Achievement originally, and knows how to run and grow nonprofits. Low key, and thoughtful
guy.
Dr. James Kelly (Jim)
Jim just retired as the founding President of the National Board for Professional Teaching
Standards…..retired about a week ago. He is a historian….was on the faculty at Columbia
University and then helped start the Urban Institute with John Gardner. Former Ford Foundation
Program Officer. (Donna Schalala sp?, is a close personal friend…the President and the
Secretary of Education attended his black tie retirement party in Washington). Jim has offered to
help us in DC with the Dept of Ed. Once we know what we want.
Jim is a person of strong opinion…..usually correct….he often sees things differently than
most….good sense of humor. …has been very helpful to the project.
Staff
Dr. Kathy Agard, (Kathy)
K-12 Philanthropy Project Executive Director
Academic background in political theory and communications…organizational and human
resource development at the graduate level. My career has been in nonprofit management (health
care/hospital/higher ed). I've been at CMF since 1988, first directing MCFYP doing community
foundation organizational development work….then the K-12 Project.
Terry Robidoux
Project Director
Terry has 30 years of teaching experience in economics and government at the high school level
in the Detroit public school system. He is a founder of the Michigan Geographic Alliance…the
state component of an educational reform effort in geography education led by the National
Geographic Society. He teaches graduate classes, as guest faculty, in Wayne State Universities'
Ed. School.

�Rita Higgins
Marketing Director
Rita has 20+ years of experience in public relations and marketing experience in cable television,
pharmaceuticals and the food industry.
Judy Wright
Executive Secretary
Thirty years of experience as an Executive Secretary. Founder of MCFYP and has been at CMF
since 1988. Organizes it all.
Dr. Thomas Hirsch (Tom)
Tom is technically a consultant to the project, but operates much like staff. He is a
psychometrician and former high school math teacher. He is developing our standardized
assessment instruments. He was formerly with Riverside Press as a senior manager…and
created the new Michigan social studies assessment test for the Michigan Department of
Education, and a similar statewide assessment test for the State of Washington.

��Potential Products
I think of the products in the following way. It is actually a multi-dimensional grid in my head. I'll draw a picture underneath.
Tangible (Print, CD-ROM, Video)
Content Stuff
Audience Specific
Venue Related (Web-site,
Games, electronic games,
television)

Intangible (Training, advocacy)

�Curriculum/Lessons
The units and lessons themselves (print, CD-Rom, web distribution)
The four themes
The lesson support materials just on the concepts
Briefing papers on key concepts
"Textbooks" or teacher editions of materials on each concept
Other original work….biographies, history vignettes
Standardized tests may also be able to be sold as a product
Scoring of the tests may be a product
Curriculum Support Materials for Teachers and Students
Virtual limitless array of tangible materials to be developed, produced and distributed
Timelines
Michigan
U.S.
World Histories
Biographies of philanthropists, activists, social organizations
Posters: with quotes, women philanthropists, African-American philanthropists,
Native American, Hispanic etc.
Games: board games, electronic games, video games
Videos
Television documentary
Materials around regularly scheduled school events
Thanks-giving
Winter holidays of Christmas, Kwanza, Hanukkah
Valentine's Day
Veteran's Day
Memorial Day
Independence Day etc. ….all have philanthropy themes
Original songs, drama, poetry, dance and other media
Curriculum "kits"
Placemats for restaurants
Professional Development
Summer residential institutes for teachers
Inservice educational experiences at schools, school districts, intermediate districts etc.
Materials related to professional development (textbooks etc. everything from the materials list
named above…but for adult education rather than children and youth)
Graduate school credit (perhaps a Master's Degree in Philanthropy Education that we
could teach: establish our own institute and certification)
Preservice education working with Colleges of Education in teacher preparation
Conferences and workshops
Online professional journal
Teacher-in-residence opportunities

�Web-site/Internet Delivery of Products
Online philanthropy games
Web-based benefits for "members" vs. non-members
Interactive Q and A for students
Web based access to data for student use (ie. IRS Form 990s to analyze, graph etc)
Books, Materials and Activities for Families
Idea sheets
Web based materials
Books at different grade levels
Audiences for Products
Classroom teachers
College students wanting to be teachers
College faculty teaching teachers
Students at four grade bands (K-2, 3-5, 6-8, 9-12)
Schools, school districts, combinations of schools
Parents and parent organizations
Youth serving organizations interested in philanthropy education
Family foundations
For educating their own children
Supporting the K-12 Project in schools they support
Nonprofit Professional Development (not many people have this background)
Same audiences/same products…international markets
Issues
Major goal is social change, not profit.
Secondary goal is to design a mainly self-sufficient strategy to continue to support the
teaching of philanthropy as long as needed.
What should we sell, what should we give away?
Which are the best strategies for long-term dissemination and impact…and sustainability for the
project?
What should we concentrate on first? Re: audience, products, strategies
Who might be strategic partners? How do we negotiate with them? Does some of our original
work have market value that could be sold to support the project (such as an Internet or
electronic game)?
We have many related efforts…and many organizations interested in working with us, should we
do it? For example, Council on Foundations wants to co-publish a book with us for
family foundations, using our lessons as the basis. Urban Institute and Independent Sector
want to cosponsor a K-12 Education in Philanthropy network advisory group to utilize
their state-based national networks to help us disseminate in the various states? Should
we do this?

�</text>
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                    <text>K-12 EDUCATION IN PHILANTHROPY PROJECT
&amp;
ARCHETECH LLC
12 PM
December 7, 1999

Grand Rapids, MI
PLANNING MEETING
AGENDA

I.

Welcome

Kathryn Agard

II.

Introductions

Participants

III.

Objective of the Meeting

Archetech LLC
(AT)

IV.

Summary of EPP Phase I Strategic Plan

Kathryn Agard

V.

Considerations for EPP Phase II Business Strategies

AT

VI.

Defining the EEP Franchise Value

AT

VII.

EPP Business Opportunities

AT

VIII.

Sustaining EPP’s Value

AT

IX.

The Strategic Business Plan

AT

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                    <text>K-12 Education in Philanthropy Project
from the Business Planning Meeting
held on December 7, 1999
at the Amway Grand Plaza Hotel, Grand Rapids
Flip Chart Notes

Become a sale-able product.
- created as free ware, so need to reconstitute funding sources
- - are we confusing our audience?
Start up Company
- find difference vehicles for distribution
- e-commerce, publishing market
- collateral materials

�I.
II.
III.
IV.
V.
VI.
VII.

Revenue Model
Teacher
Student
Administration
Parents – Subject of it
Corporation
Publications

�What Teachers will pay for:
- collatonals
- Training for credit (Continuing Education Units)

�Administration – define who administration is
Circ.
Collatonal
Influencers are teachers

�Private Sectors
- Sponsors
Public Sectors
-Grant

�Objective – participative situation
Keep the mission intact
As we look to commercialize, need to concentrate on focus.
Keep coming back to anchor

�-

Assure long-term sustainability
- . . . develop a strategy two ways to approach
1. Their recommendations
2. Meld conclusions

Strategic Partners
Commercializing relationships

�Process is a templative/filter
Background 95-96
__________Indiana received grant
Modest goals, bring to MCFYP

Creative end of new venture
Development &amp; Initial Impact
Need:
1.
depth
2.
Reach

�2000-20003
E-commerce
Define what it is we want to teach – Define curriculum
What is Philanthropy Education?
- Civics?
4 major themes
grades 5, 8, 11
Career placement, skills

�Building pool of lessons
Are lessons a product?
Now that we created them, what do we do with them?
Want core-curriculum, not after school, etc.)
Assessment piece speaks of seriousness.
Goals = Self-sustainability?

�Content – Authentic, positive
Direct/indirect feedback
Legitimacy of a grass-roots movement
We have holes in curriculum, how do we fill them?
Give teachers something to develop lessons around.
Genius has been the recruitment of teachers
NOT an add-on

�Sponsorships??
Strategic relationships??
Always be incomplete and need to be changed.
Takes 13 years to see a product
Create the foundation that funding will be able to sustain.
Need:
1.
mechanism to teach teachers
2.
Curriculum development

�1.

Content – do lessons build on another?

2.

ProcessMassive use of technology to supplement

3.

Scale
Michigan + 10 states – then international

�Product – dynamic, not static
Sustainability is only in part financial, must also come from intangibles
We need to do both: supply and demand
Competition for curriculum
Be the browser versus the Web-site
Curriculum or 106 units?
Not an add-on, but value added

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                    <text>K-12 Education in Philanthropy Project
Business Planning Discussion Notes
Taken by Kathy Agard
December 7, 1999
Introductions
Mission is the focus of the work and the anchor for the discussion-will be coming back
to the mission as a litmus test
Goals:
Assure long-term sustainability
Question the assumptions related to commercialization
Develop the strategic plan
Compile and prioritize materials
Process understandings and assumptions
Match products to markets
Discuss strategic partners and commercial relationships
For the project to grow to scale larger than it is-it must be marketed. Marketing must be
financed
Teacher involvement in the lesson development has been important because of the
authenticity of the lessons and units to the target teachers
Question: Is the product ready to go to market? Is it being developed appropriately?
Important to establish a clear set of goals for 3 years from now…. 5 years from now.
Discussion
If the mission is to change children’s learning: knowledge, action, and values that do not
define the process…..only the outcome.
There should be three distinct elements: Content, Process, and Scale. Each phase of the
project development should be addressed in each area. For example, we have used a
Request for Proposal process to recruit teachers…maybe a similar process should be used
for dissemination of the lessons and units.
Question: who are the vendors we might go to, who could take the project to scale?
Perhaps we could develop a process to reflect the values of decentralization through an
RFP structure where we would set the quality standards. Reliance on technology is one
way to grow to scale.
Sponsorships are another process.
*The curriculum will always be incomplete and changing.

Page 1

�We do not yet have a complete product because no school is teaching the lessons in an
articulated fashion grade to grade. This needs to be a part of the continuing Research and
Development of phase 2. It will take 13 years from the start of the first articulation to
begin to know the impact of lesson taught every year.
We need to remember that most of a child’s life is lived outside of the classroom.
The products under development are dynamic and not static.
There are both tangible and intangible products. The tangibles have been in the first
phase with the development of lessons. The intangibles need to come with the
development of a network of people who get it that this is an issue. Growing the
networks helps to create a movement.
Financial stability may take more than 5 years
We must remember that education is a whole decentralized marketplace….our motives
and credibility are key elements of acceptance in such a marketplace
A unique feature of our current strategy is that those who will use the product, the
teachers, are creating the product
School administrators are important to the project because they give teachers permission
to act to incorporate the philanthropy curriculum
Our challenge is on the demand side. We have created a product and must now create the
demand.
Students and youth think differently than adults and they represent a distinct market
One role for the project would be to become the “Good Housekeeping” standard for
approval of philanthropy education in a decentralized market. We set the standard. The
Project could become the “due diligence” for including programs in schools.
Should we charge for the lessons, or give them away and then charge for the “upgrade”?
Maybe we should send out RFP’s to teachers to complete the curriculum with lessons for
all of the themes?
Who are the people who can purchase the curriculum/lessons, etc?
Teachers, principals, schools?
The Project has created a “value added” curriculum…enhancing what is already taught in
schools rather than adding in a totally new component

Page 2

�MODELS
There are three models for commercialization
1. Sell a Product (process/curriculum)
Continue foundation funding
Disseminate through nonprofits/corporations
Risk confusing the audience
Issues in this model:

The curriculum has been developed as “freeware”
Possible change of focus by charging would be confusing
May confuse funding sources unless handled well

2. Find a Different Vehicle for Distribution
Embed the curriculum in textbooks
Develop a stand-alone textbook
This would include Sponsorships, e-commerce, and royalty arrangements with
publishers
for the content…payment for collateral teaching materials
3. Collateral’s Developed on the Service Side
Develop a train the trainer model
4. Peer-Revenue Model
Looks at product, distribution, customers, and ongoing value
Does “it” have value?
Who is “it” valuable to?
Teacher
Student
Administration
Parents
Corporate America
Public Sector
Broad appeal and mass market?
Will people pay for “it”?
Teachers-are not a big market for curriculum directly. They are buyers of
collateral material, and they influence the purchasers in their schools
Students-no, not directly of school curriculum
Administrators-have the power to purchase, and often delegate this authority to
teachers in their buildings
Role of the state-is on multiple levels, both public policy supporting the Project
goals, and the ability to purchase teaching materials

Page 3

�Teacher will buy graduate credit for professional development. Where there is
big competition (such as graduate education) the Project can become the content
provider to another large education system.
Parents-home schooling is a large potential market
Charter schools are another
The home school market could be reached via the web
Private sector-potential sponsorships with distribution for free to teachers
The corporation gets advertising and good will for their money
They will pay for the number of web-“hits” per page with their ads
Public sector-revenue sources include governmental funding
Foundation support-will be needed for several years
Youth Market-needs development. Has great potential for the use of new
technologies/video games, computer games, Internet delivery
The Project should lock-in alternative web names: edphil.org; edphil.com; edphil.net
Research and Development needs to continue. The traditional sources need to support
the continued R and D.
Two fold organizational structure recommended.
Project Becomes a Content Research and Development organization.
We could establish a start-up for profit arm to handle the distribution. There are many
disadvantages and we do not need to do this to accomplish the goals.
Instead develop licensing arrangements with strategic partners who specialize in
distribution such as publishers, booksellers, and web-commerce. Use royalties,
advertising fees, and licensing and revenue generators to support continued R and D.
Allow for multiple relationships to develop in different parts of the field.
Suggestion: add one staff person to be responsible for licensing and distribution
Develop a distribution matrix that matches the right audience to the correct distribution
network.
Internet Impact on Distribution Networks
The Internet has change distribution patterns……recommendation is to go after Internet
providers for sponsorships….keep the lessons and “it” as “freeware” for teachers and
students.

Page 4

�Charge for “click-through”…when the web page is “hit” through revenue from
advertisers, especially advertisers wishing to reach the education audience
There are 53 million students. The student market is huge and needs to be considered.
Products should be developed to be used all the way through adulthood.
The next phase of R and D would be to create the materials as web-based. Involve a
number of students in learning through a game. Provide a “safe haven” on the net for
youth to learn this material in an interactive way.
On the core curriculum…..create those things that will be useful for sponsorship-this
helps to open doors to potential sponsors
CORE CURRICULUM---as a basis for WEB DISTRIBUTION----to parents, students,
and teachers directly. Web hits are paid to the project.
The Project is probably not yet ready for the web. The next R and D should be to become
web-ready. Then get sponsorships to continue the R and D.
Early inkind service might be available such as computers or loaned executive time for
web developers. Strategy will be to go step by step….building philanthropy.
We need to accelerate the pace of development and the packaging.
There is “franchise value” now, even though the product isn’t finished. R and D
capability and the value of the product attracts foundation support. The product is being
developed authentically by teachers. The Project is creating the standards to franchise.
Decision: make the “it” a web product suitable for sponsorship
Start talking to potential sponsors now. The long-term sales cycle can generate
substantial money that can be used for future R and D.
Use the technology to get directly to youth…although this is extremely competitive, we
have a unique product. The Project would be content providers to technology vendors
who would develop the actual system for reaching youth.
Two pronged approach suggested:
Complete the R and D with traditional funding sources/multiply the products/create goals
for each consumer group/continue the R and D function
Second, begin looking for sponsorships and strategic alliances. Provides for instant
international dissemination.
Suggested rational for utilizing foundation funding for R and D:

Page 5

�Market infiltration-the web allows for isolated teachers to have conversations with peers
Planning-planning time is helpful to allow the schools time to process new ideas
Mistakes-foundations will be more tolerant of early errors during the creative process
Core overhead-foundations can support the talent needed to work on the project
Quality-foundation funds allow time and space to “do it right”.
This situation would be a classic Program Related Investment (PRI) opportunity for a
large private foundation
Student market-is the biggest market and is ripe for sponsorship…could be a joint
venture…games, chat rooms, interactive games
The database developed may end up as one of the most important products
Also, could continue the RFP process with parents, students, and teachers to create the
web-site. A part of the standard setting would be to include those who use the content in
the development of the content
There is real advantage in working directly with the teachers and students, bypassing the
schools as “wholesalers” of education. We could RFP out the final development by
segmenting the work-either by grade band, or benchmark. Then the Project would give
the stamp of approval.
The Project needs to address both continued R and D on all of the content….and to
develop student materials that would be “quick to the web”. In developing materials, the
goal would be to always prepare the curriculum to be able to be disseminated on the web.
Need a business plan for both components….the R and D organization with traditional
funding, and the web based commerce with licensure and sponsorship agreements.
Needs to be a product by product plan. Take winning ideas early to the market. Develop
a wish list for products and a timeline for funding.
Questions
Should this Project stay at CMF? What might be the criteria for its organizational
location? We need to have this discussion sometime. In the first 6-12 months of the next
cycle, this might be answered.
The focus is more important on the money and the products, rather than name and
location.
May need a Membership Society to help sustain the Project. The membership society
should exist for the support of the Project, and not the other way around.
If the Project leaves CMF, it should go some place with particular stature…such as the
Smithsonian…..rather than other related nonprofit organizations.

Page 6

�Should we continue with the K-12 part of the name?
Should we continue to use the word philanthropy? Or should we move to the “common
good”?
We need some demonstration schools to pilot depth in the curriculum.
For the sponsorship, we should be sure to only solicit America’s most admired
companies.
Don’t limit the Project to K-12 education. There should be multiple paths…the project is
about civic renewal and doing things for kids, not education reform.
It may be important to get to the prime time media, soup operas and popular culture. The
program elements and the content are important and could teach philanthropy.
Need to get the business numbers in place in order to make appropriate corporate calls for
sponsorships.
Next steps:
Report on the meeting
Formal report from the consultants on the meeting
Proposal in to the W.K. Kellogg Foundation reflecting the conversation
Formal proposal from the consultants for next steps.

Page 7

�</text>
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                    <text>Date:

December 22, 1999

To:

K-12 Education in Philanthropy Project
Planning Committee

From:

Kathy Agard, Executive Director

Re:

Report from the December 7, 1999 Planning Meeting

Enclosed is the report from the December 7, 1999 planning meeting. We have made
adjustments in the W.K. Kellogg Foundation grant request based on our decisions at the
meeting, and have developed a list of ideas for further discussion.
We expect a formal proposal regarding the next steps by the first week in January. If, as
you read the report, you have ideas or comments, please give us a call. Thanks for your
help.
Happy Holidays!

�</text>
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                    <text>Products Worksheet
We are organized to Build a Movement rather than to Sell Products-Selling Ideas
and Behaviors (one of the major reasons we need help in looking at a business
strategy). The pundits would call us “social entrepreneurs”…
Curriculum Products
Strands, Standards, Benchmarks-scaffolding for learning (Completed/needs edit)
Sample Lesson Plans (50% completed, will have them all done by June 2001 or
sooner….speed of completion is a financial resource issue/operational not
strategic…we know what needs to be written, and we have the people to do it
available….we can’t afford to hire them full-time for a year, which is what it will
take.
Service-learning/experiential component….every unit has one
Family support/being added as “family recipies” starting this summer
Infused in to the current curriculum…not a new thing to the current curriculum,
but the curriculum is a value-added to what is already required
National lesson plan competition being launched with the spring 2000 newsletter
Standardized Assessments
Ability to move into national standardized tests
(Test is designed, half of the questions are written-plan to pilot questions on
students in the fall of 2000. Assemble three test booklets and field-test them
nationally during the winter of 2001. Final product=two validated test booklets
for grades 5,8, and 11 (six tests) and banked, validated, questions for future tests
Teacher Development of Lessons as a Buy-In Strategy
All lessons are written by practicing classroom teachers working in an
environment of strong state mandated learning objectives.
Teacher Testing of Lessons as a Buy-In Strategy
Each lesson is being field-tested by 5 other teachers: 3 in Michigan, 2 in other
States. 900 teachers from 36 states have volunteered to field-test lessons.
Curriculum Support Products
Definitions for Students-beginning list completed and on the web
Lexicon for Teachers-beginning list is being worked on and attached to the curriculum
Briefing Papers for Teachers-18 are completed and on the web, 20 more are in process
Bibliographies-annotated children’s literature by grade level completed. Teacher
bibliography completed…and adding to it…on the web.
Timelines-historic events-initial US History, World History, Michigan History completed
and on the web
Biographies-people and organizations-10 completed and are being edited
Nonprofit Careers-click over to Evergreen website

�Lending Library of Books and Materials/web sales-under development
Video’s of Leading Nonprofit Thought Leaders-John Gardner done, Russ Mawby-needs
editing.
Textbook, Teacher Guide, Student Guide, and CD-Rom
Economics, Geography, Government, History
English Language Arts
Visual and Performing Arts
(Outline of book, CD-Rom and book development process completed….need
about $400,000 to actually write and produce the book….and a publisher)
Lessons on CD-Rom
IDEAS That We Could Produce with time and support
Original Children’s Literature
Original Theater, Music, Dance, Movies
Musician from Chicago is writing original music. He will share the print versions
for our newsletter for the option of advertising. We would like to buy the
permanent royalty rights. He is willing to compose, video-tape a performance,
audio-tape the singing, provide the print music and a teacher lesson guide for
$10,000 per song for the permanent royalty rights to all the above.
Print Possibilities
Classroom Posters and Materials
Workbooks
Games
Collateral’s: t-shirts, bags, coffee mugs, etc.
Teacher Professional Development (Vehicle and a product)?
Summer Residential Institutes
Summer 1999
30 new teachers/ CEU and graduate credit offered
Teachers produced a new unit for the curriculum
Summer 2000
50 new teachers scheduled for Michigan
30 new teachers scheduled for Kansas
20 new teachers potentially from another Mi. County
Four additional counties interested in involvement
During the 2000-2001 school year
Philanthropy Educators Membership Association (Special Web Access)-under
Development…..to be announced at the summer institutes
District by District Inservice and Curriculum Development
Michigan Districts Interested (Private foundations will support)
Calhoun County
Eaton County
Marquette County
Berrien County
Masters Degree Programs-discussion underway with Ferris State University
Michigan produces 1:10 teachers in the Nation….large teacher education
programs.
Michigan State University (this projects evaluators) has the number 1

�College of Education in the nation
Undergraduate Teacher Preparation (within the disciplines/in Colleges of Education)
Under discussion with Grand Valley.
Web-Site (Vehicle and a product?)
Curriculum, lessons, materials online for teachers everywhere
Web-site is up and hosted by Michigan State University
Will be moving to a .org address in the next month to allow for e-commerce
Links to purchase books
After new web host established
Place for member teachers
Under consideration-must be solved by the time the new teacher organization is
launched this spring
Place for students for interactive homework/games-idea
Place for parents-idea
Meta-site related to this effort-beginning. We have identified and linked to many related
sites.
Other
Family Foundation Book
Timelines, calendars, activities (are a partP
Drafted, going through first edit. Should be available by late spring. Outstanding
Question is whether we should publish it ourselves or look for an outside
professional publisher
Family Involvement Research
publication.
State and National Joint Ventures
IU/GVSU/U of M/ Case Western
Urban Institute
GuideStar
Ohio/Michigan

Original educational research. Ready for editing and

Briefing Papers/Initial Questions-underway
National Textbook Survey-beginning
Joint “click-over” and lesson plans-underway
Joint Venture on youth grantmaking/philanthropy

�</text>
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                    <text>Council of Michigan Foundations
K-12 Education in Philanthropy Project
Summary of Progress-Winter 1999
Tasks
Philanthropy K-12 Curriculum
Define what students should know and be able to do
Organize the "body of knowledge" into a K-12 curriculum
Provide sample, high-quality, units that teach the lessons
Integrate each unit in to the core academic curriculum of schools
Assess student learning and skills
Teach Philanthropy
Prepare teachers in this new content area
Link philanthropy education K-16 including Colleges of Education
Support teachers with information and materials
Establish a climate supportive of teaching philanthropy
Establish a system to assure new teachers are prepared
Disseminate and Integrate Philanthropy Education
Utilize internet systems for broad dissemination
Establish alliances with key related educational efforts
Work in conjunction with youth groups and religious congregations
Engage parents in meaningful support of student learning
Establish connections with community nonprofit organizations
Establish Sustainability for Advocating Philanthropy Education
A teacher-led grassroots effort
Strong and legitimate ties to the core academic curriculum
Advocacy within the networks of educational and philanthropic
organizations at all levels (local, state, national, international)

�PowerPoint
Slide 1
Philanthropy Curriculum
Define
Organize
Provide samples
Integrate
Assess
Slide 2
Teach Philanthropy
Prepare current teachers
K-16
Support teachers
Climate supporting teaching
Prepare new teachers
Slide 3
Disseminate and Integrate
Utilize internet systems
Establish alliances
Youth groups and congregations
Engage parents
Establish community connections
Slide 4
Sustain Philanthropy Education
Teacher-led and grassroots
Ties to core academic curriculum
Advocacy at all levels

�</text>
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                    <text>EDUCATION IN PHILANTHROPY,
VOLUNTEERISM AND THE THIRD SECTOR
BUDGET OVERVIEW BY MAJOR CATEGORIES
1997-2002
Line Item
PERSONNEL
OFFICE/CONSULTATION
TRAVEL
PHILANTHROPY CONF.
CURRICULUM DEVELOP.
EVALUATIONS
DISSEMINATION
TOTAL

1997/98
280,800
120,700
21,200
178,500
690,000
217,500
15,000
1,523,700

1998/99
294,840
83,000
27,000
0
476,315
125,000
20,000
1,026,155

1999/2000
309,811
76,000
27,500
0
365,000
210,000
199,000
1,187,311

2000/01
325,677
75,500
27,500
0
134,000
35,000
120,000
717,677

2001/02
342,445
78,500
32,500
0
134,000
105,000
200,000
892,445

Total
1,553,573
433,700
135,700
178,500
1,799,315
692,500
554,000
5,347,288

PERSONNEL: This line item supports the personnel costs of 3 FTE’s assigned to work full-time on the project. These positions are
Project Director, Curriculum Specialist, and Secretary. There are also some small support costs for assistance from the Council of
Michigan Foundations. These are, for example, a small percentage of the Financial Director’s costs for handling all of the financial
management and reporting.
OFFICE AND CONSULTATION: This line item includes the office support costs for staff, mailing, telephone communications, a
legal and computer consultation, and resources such as books and pamphlets which support development of the curriculum.
TRAVEL: Travel covers mainly instate driving costs for the two professional staff members and some selective travel to national
conferences related to the development of the philanthropy curriculum.
PHILANTHROPY CONFERENCE: This line item covers the cost of a conference scheduled for October 1997. National experts
will be asked to present thoughtful essays on the key intellectual issues related to the framing of this curriculum. They will be meeting
with the development site teachers who will be applying the ideas presented. The essays and the discussion will be published for use
by the site development schools and others interested in the teaching of this material.

�CURRICULUM DEVELOPMENT: These are the costs associated directly with the development of the curriculum and the related
teaching units. The line item includes support for teacher time, continuing inservice training, computer communication and research,
an incentive to local advisory committees to support service learning projects, mini-grants to the schools for library books and
assistance with service-learning coordination, development of related bibliographies, and access to a national panel of advisors.
EVALUATION: There are several components to the evaluation strategy. These are:
Formative Evaluation during each of the five years of the project
Conference Evaluation of the results of the national philanthropy conference and the essays which result
Summative Evaluations at the end of the third year, and the end of the fifth year
State and National Conference Evaluation of the dissemination efforts
Evaluations of the validity and efficiency of the student learning outcome assessment process/tool
A longitudinal study of the results of exposure to this curriculum on the adult philanthropic behavior of the students involved.
DISSEMINATION: This line item supports the various formal dissemination strategies including:
An ongoing newsletter to organizations and individuals in related stakeholder communities
Curriculum materials to each of the Intermediate School Districts in Michigan
Inservice training materials at each of the Intermediate School Districts in Michigan
A special dissemination conference in the State of Michigan for key stakeholders
A special dissemination conference with an invited national audience of key stakeholders.
Print materials as needed.

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                    <text>DATE:

February 10, 1998

TO:

Dorothy A. Johnson, President
Russell G. Mawby, Steering Committee Chair
James Kelly, Steering Committee Member

FROM:

Kathy Agard, Project Director

RE:

Fund-Raising Discussion

Budgets Attached are overview budgets concerning our current financial situation with
the K-12 Education in Philanthropy Project. There are 5 documents:
A.

The original five year expenditure budget compared to the current three year
income (Deficit starting in year one: total gap $3,847,288)

B.

The original first three year expenditure budget compared to the current three year
income (Deficit starting in year one: total gap $2,237,166)

C.

What it would take in program and staffing changes to balance the project to the
grant income (Deficit starting in mid-year two: requires major program
and staffing adjustments)*

D.

How far we could go, assuming the current cuts in plans, before running out
of money (Deficit starting in mid-year two, funds depleted about
summer 1999)*

E.

A revision of what a solid new five year budget would look like based on what
we would now like to do (Total budget: $4.2 million, $1 million less than
the original five year budget).

These two scenarios assume that none of the cuts already made in the project are
reinstated and that the project will be completed at the absolute minimum of quality.
Fundraising Review
Funders who are supporting us:

W.K. Kellogg Foundation
Lilly Endowment
Surdna Foundation
Community Foundation for Muskegon Co.
Manistee Community Foundation

Funders poviding inkind support:

Kettering Foundation
Kalamazoo Foundation
Battle Creek Community Foundation

�Funders who have rejected our request:

Frey Foundation
DeWitt Wallace
Packard
Pew
Skillman
Hudson-Webber

Outstanding inquiry letters:

Ford Foundation
Carnegie
Gordon Foods
Microsoft

Possibilities:

Mott
Anonymous
Department of Education
Bradley Foundation
Chrysler
Ameritech (two state effort with Indiana)
McGregor (Detroit only/Parenting only)
Soros
Kaufman
W.T. Grant

(Other non-foundation folks have provided other important inkind support).

�</text>
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                    <text>LTG_Budgeting_1998-03-30_Nine Year Budget Overview

Total Line Item Overview 1997-2006
Personnel
CMF Support
Office
Travel
Philanthropy Conf.
Curriculum
Evaluation and Assessment
Technology
Service Challenges
Dissemination
Total

TOTAL
2,554,888
345,000
1,034,170
170,000
15,000
1,160,600
417,100
350,000
75,500
610,000
4,827,987

Budget Detail 1997-2002
Personnel
Project Director
Curriculum Specialist
Marketing Director
Materials Developer
Secretary
Half-Time Secretary
Temporary Labor
Subtotal

TOTAL

OVERVIEW As of March 30, 1998
Phase I
Phase II
Phase III
1997/98 1998/99 1999/2000 Subtotal 2000/2001 2001/2002 2002-2003 Subtotal 2003/2004 2004/2005 2005/2006 Subtotal
241,419 251,076 261,119 753,614 271,564 282,426 293,723 847,713 305,472 317,691 330,399
953,562
20,000
35,000
35,000
90,000
40,000
40,000
40,000 120,000
45,000
45,000
45,000
135,000
91,000 107,000 112,350 310,350 117,968 123,866 111,827 353,660 117,418 123,289 129,453
370,160
20,000
30,000
35,000
85,000
40,000
45,000
50,000 135,000
15,000
0
0
15,000
0
0
0
0
153,600 399,500 267,500 820,600 300,000
40,000
50,000 390,000
50,600
86,500
90,000 227,100 130,000
60,000
50,000 240,000
215,000
70,000
45,000 330,000
20,000
0
0
20,000
11,000
43,000
21,500
75,500
0
0
0
0
0
90,000 275,000 365,000 245,000
0
0 245,000
817,619 1,112,076 1,142,469 3,072,164 1,164,531 591,292 595,550 2,351,373
1997/98

1998/99 1999/2000 Subtotal

2000/2001 2001/2002 2002-2003 Subtotal

2003/2004 2004/2005 2005/2006 Subtotal

1,015,948
981,702
541,797
386,998
483,158
165,856
7,000
2,554,888

96,000
92,764
0
0
45,655
0
7,000
241,419

99,840
96,475
58,800
42,000
47,481
18,000
0
251,076

103,834
100,334
61,152
43,680
49,380
18,720
0
261,119

299,674
289,572
119,952
85,680
142,517
36,720
7,000
753,614

107,987
104,347
63,598
45,427
51,356
19,469
0
271,564

112,306
108,521
66,142
47,244
53,410
20,248
0
282,426

116,799
112,862
68,788
49,134
55,546
21,057
0
293,723

337,092
325,729
198,528
141,806
160,312
60,774
0
847,713

121,471
117,376
71,539
51,099
57,768
21,900
0
305,472

126,329
122,071
74,401
53,143
60,079
22,776
0
317,691

131,383
126,954
77,377
55,269
62,482
23,687
0
330,399

379,183
366,401
223,317
159,512
180,329
68,362
0
953,562

CMF Support
Accounting
Public Relations
Information Specialist
Adminstration
Subtotal

170,000
42,000
45,000
88,000
345,000

10,000
2,000
5,000
3,000
20,000

20,000
5,000
5,000
5,000
35,000

20,000
5,000
5,000
5,000
35,000

50,000
12,000
15,000
13,000
90,000

20,000
5,000
5,000
10,000
40,000

20,000
5,000
5,000
10,000
40,000

20,000
5,000
5,000
10,000
40,000

60,000
15,000
15,000
30,000
120,000

20,000
5,000
5,000
15,000
45,000

20,000
5,000
5,000
15,000
45,000

20,000
5,000
5,000
15,000
45,000

60,000
15,000
15,000
45,000
135,000

Office
Basic Office Expenses

507,455

30,000

50,000

52,500

132,500

55,125

57,881

60,775

173,782

63,814

67,005

70,355

201,174

1 of 4

�LTG_Budgeting_1998-03-30_Nine Year Budget Overview

Office Equipment
Computer Consultation
Steering Committee
Mailing
Resources and Books
Legal Consultation
Subtotal

54,500
20,500
22,098
158,237
101,491
52,746
1,112,755

OVERVIEW As of March 30, 1998
Phase I
22,000
20,000
5,000
47,000
10,000
5,000
2,000
17,000
3,000
2,000
2,100
7,100
15,000
15,000
15,750
45,750
6,000
10,000
10,500
26,500
5,000
5,000
5,250
15,250
91,000 107,000 112,350 310,350

5,000
1,000
2,205
16,538
11,025
5,513
117,968

Phase II
500
500
2,315
17,364
11,576
5,788
123,866

500
500
2,431
18,233
12,155
6,078
130,059

6,000
2,000
6,951
52,134
34,756
17,378
371,893

500
500
2,553
19,144
12,763
6,381
136,562

Phase III
500
500
2,680
20,101
13,401
6,700
143,390

500
500
2,814
21,107
14,071
7,036
150,560

1,500
1,500
8,047
60,352
40,235
20,117
430,512

Travel

Philanthropy Conference
Michigan Portion
Subtotal
Curriculum
Materials Development
1997 Substitute Teachers
1997-1998 Meetings
1998 Spring Stipends
Service Learning Conferences
1998 Summer/Fall Meetings
Field Testing
Assessment Validation
1999-2000 Meetings
2000-2001 Meetings
1998 Summer Institute
1999 Summer Institute
2000 Summer Institute
2001 Summer Institute
Conference Calls
Books
School Grants
Teacher Travel
Copying and Materials

170,000

20,000

30,000

35,000

40,000

45,000

15,000
15,000

15,000
15,000

0
0

0
0

0
0

0
0

90,000
90,000
55,000
8,600
10,000
40,000
100,000
95,000
43,000
40,000
25,000
50,000
50,000
40,000
15,000
36,500
105,000
55,000
100,000

0
90,000
55,000
8,600
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0

20,000
0
0
0
10,000
40,000
75,000
35,000
43,000
0
30,000
0
0
0
5,000
21,500
0
15,000
35,000

30,000
0
0
0
0
0
25,000
30,000
0
40,000
0
50,000
0
0
5,000
10,000
0
20,000
40,000

40,000
0
0
0
0
0
0
30,000
0
0
0
0
50,000
0
5,000
5,000
105,000
20,000
25,000

0
0
0
0
0
0
0
0
0
0
0
0
0
40,000
0
0
0
0
0

2 of 4

�LTG_Budgeting_1998-03-30_Nine Year Budget Overview

Annual Lesson Competition
Standards Planner
Subtotal

OVERVIEW As of March 30, 1998
Phase I
37,500
0
10,000
12,500
70,000
0
60,000
5,000
1,160,600 153,600 399,500 267,500

Phase II

Phase III

15,000
5,000
300,000

0
0
40,000

Evaluation
Student Assessment
Formative/Summative
Longitudinal Study
Observations
Subtotal

206,100
101,000
75,000
35,000
417,100

49,600
1,000
0
0
50,600

56,500
20,000
0
10,000
86,500

50,000
20,000
0
20,000
90,000

50,000
50,000
25,000
5,000
130,000

0
10,000
50,000
0
60,000

Technology
Hardware/Software
Support and New Software
Subtotal

210,000
140,000
350,000

200,000
15,000
215,000

10,000
60,000
70,000

0
45,000
45,000

0
20,000
20,000

0
0
0

75,500

11,000
11,000

43,000
43,000

21,500
21,500

0
0

0
0

85,000
190,000
70,000
10,000
125,000
130,000
610,000

0
0
0
0
0
0
0

25,000
0
10,000
0
0
55,000
90,000

30,000
120,000
15,000
5,000
50,000
55,000
275,000

30,000
70,000
45,000
5,000
75,000
20,000
245,000

0
0
0
0
0
0
0

817,619 1,112,076 1,142,469

1,164,531

591,292

Service Challenges
Subtotal
Dissemination
Newsletters
Intermediate School Districts
Professional Conferences
State Department of Ed.
PBS Television/Teleconferencing
Training Teacher Training Pool
Subtotal
TOTAL EXPENSE

4,827,987

Ford Foundation

816,351

0

280,000

248,680

200,427

87,244

Charles Stewart Mott Foundation

600,000

0

165,000

255,000

180,000

0

Kauffman Foundation

605,436

0

129,500

201,220

254,469

20,248

3 of 4

�LTG_Budgeting_1998-03-30_Nine Year Budget Overview

OVERVIEW As of March 30, 1998
Phase I
W.K. Kellogg Foundation

Phase II

Phase III

2,170,701

750,000

500,000

250,000

340,701

330,000

Lilly Endowment

150,000

200,000

100,000

50,000

0

0

Anonymous

500,000

0

250,000

150,000

100,000

0

950,000 1,424,500 1,154,900

1,075,597

437,492

Total Income

4,842,489

4 of 4

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                    <text>Versions
5 year
3 year

Staff
Current staff
These are the current staff members on salary with the Project. PT=part-time. These staff members are
“early retirees” working less than ½ time on specific programs without benefits
Costs for other staff include benefits. Salary and other increases are budgeted at a 4% annual rate.
Executive Director: Project leadership and management
Executive Secretary: Office management, support for Executive Director, Judy could also do the basic
accounting if the Project became independent of CMF.
Marketing and PR: Management of the marketing and public relations functions
Curriculum Director: Management of the development of the units, lessons, professional development, and
content of the teacher support materials.
PT Editor: Reviews all lessons for content accuracy and relationship to philanthropy themes
PT Pilot Rep: Is just starting. Will represent the Project to obtain and implement pilot testing (K-12) in
schools in Michigan.
Second group of staff
These are the proposed staff.
Fund-raising Assistant: entry-level professional position for assistance in grantwriting, reporting,
prospecting, and the Philanthropy Education Network membership.
Secretary: entry-level secretarial position to support Rita, Barbara, Evelyn, and Dennis. (We could probably
use a second secretary if money was available)
Data Manager: entry-level support position with responsibility for tracking multiple databases- newsletter
mailing lists, teachers, field-test teachers, state coalitions etc. Also, responsible for fact checking on the
lessons.
Publications Editor: entry-level support position to review and complete the final editing of materials for
publication and web placement (lessons, teacher support materials, other publications).
Part-time Editor: part-time position for a retired, experienced teacher, to edit the lessons and teacher
support material for content. The position allows for speeding up the review process of a substantial
amount of lessons and would be recruited to complement Evelyn’s expertise. (Evelyn-geography,
economics: New staff-history, government).
Lesson Assistant: entry-level position for an educator to assist Barbara in coaching the teachers in writing
lessons. This could be a teacher-in-residence where a teacher would come to work with us for a year and
then go back to the classroom (that would increase the costs since the benefit package is 30% more)
Pilot Rep: part-time position for a retired, experience teacher to represent the Project in the State of
Michigan in securing pilot schools that will teach the lessons K-12. This is the basis for the development
of the standardized assessment, and will also provide us with demonstration sites where the lessons are
being taught at every grade level.

�Four Regional Consultants: full-time professionals responsible for working with state coalition
development and support. New national staff members
Four PT lesson writers: part-time position for four retired teachers to write specific lessons required by the
Project. One teacher at each grade band (K-2, 3-5, 6-8, 9-12).
Consultants
These are the consultants currently working for the Project, and those proposed. There are considerable
holes in the numbers and they will add substantially to the bottom line.
Assessment-Dr. Tom Hirsch: Tom is a psychomatrician with responsibility for developing assessments
within the lesson plans/units and standardized assessment tests at grades 5, 8, and 11. The tests will meet
national testing industry standards for development. There will be two tests printed at each grade level.
Service-learning: the Project has a contract with the Michigan Department of Education to provide servicelearning technical assistance to schools in Michigan. This could be dropped. It is now fully funded.
Content Research: Luana works from home in researching and writing original materials on K-12
philanthropy education.
Newsletter: Gretchen writes the newsletter.
Publications: Jim is interested in working as a Project representative placing stories in the national
educational-and philanthropic media. He can also assist with publications.
National PR: Doug Monroe-assistance in obtaining national public relations support through the general
media and in support of the sponsors.
Textbooks: Dr. Joe Stoltman is working with us on writing a high school level textbook, CD-Rom, and
materials for the website. We would then take this and “write down” for a similar textbook at the other
three grade bands. This is partially funded.
Endorsements: This is consultation to obtain formal endorsements from national educational organizations
Business development: Ed
Legal: Mike
Sponsorship/funding: Lynn
Web-site development: I am unsure of the number of staff, the type of staff, or the costs involved. This
area needs the most work.
Student lessons: this would be working with Gary Rowe on the process of student’s developing their own
lessons and video materials.
Professional development online: Sandy
Evaluation: our foundation funders require formal outside evaluation. The MSU team is contracted to
work with us for three years. This is fully funded. Team of five PhD’s, one grad student, and one assistant.
Summer Lesson Writers: this is to pay 32 classroom teachers (8 at each grade level) to write two units
during the summer time to add to the lesson pool.

�Office Supplies/Telephone/Equipment
This is as it sounds. If we continue to work out of the Muskegon Intermediate School District offices we
have extremely beneficial rates on telephone, access to technology (like large scale copying/binding
machines), and technology support. If we cannot stay at the ISD, our costs will be much higher. If we
move from Muskegon (or any small town) to a major city, our costs will be much higher.
Equipment is for additional office equipment and computers for new staff.
Curriculum
National Content Advisors: This is 10 high profile philanthropic scholars as advisors on the content
meeting one time per year. The cost is a $1,000 honorarium and travel/meeting expenses.
Fairness: this is a committee that meets several times a year to review materials and lessons to assure
cultural fairness.
Field-testing: this is sending original lessons out for field-testing (each lesson is taught by 5-7 other
classroom teachers and independently evaluated.) We pay the field-test teacher $50-100 for the testing,
depending on the size and complexity of the lesson/unit. Also, there are considerable copying and mailing
costs.
Lesson publication: this is simple copying and comb binding of the lessons. We sell them for cost +
shipping.
Briefing papers: these are original 2-3 page papers on the philanthropy content ideas. Teachers can use
these as “cliff notes” on a complex topic. They are about concepts (civil society), people (Jane Adams), or
organizations (Red Cross). We pay graduate students $50 per paper.
Publication is simple copying and comb binding.
Assessment questions: this is to pay for the final writing of the assessment questions for the last to
philanthropy strands-the first two strands are completed.
Pilot schools: this pays for substitute teachers during inservice training, and small expenses for schools that
volunteer to be pilot schools.
Piloting of the tests: once the assessment tests are assembled, they need to be piloted in selected schools.
This pays a small stipend for their involvement as well as lay-out and publication, etc.
Field-testing tests: once the tests have been piloted they then need to be field-tested in schools across the
country. This includes lay-out, printing, mailing back and forth.
Publishing tests: once completed the tests will be published in booklets (two tests per grade level 5, 8, 11)
as a way of providing standardized assessment of student learning.
Range finding: this is a meeting in order to determine what constitutes passing at (a,b,c,d) on the tests
Summer writing meetings: this covers the cost of the summer teachers writing new lessons for the project.
It covers food, travel, meeting space for 8 weeks etc.
Library resources: technical resources to support the lesson writers and staff.
Professional Development
National teacher conference: this is a once a year conference for teachers from across the country who are
committed to teaching the lessons and belong to the Philanthropy Education Network.

�Classroom support materials: this is publication of support materials: bookmarks on philanthropists,
posters, manipulatives.
Textbooks: this is the cost for development of the textbooks (without publication costs): writers, research,
CD-Rom, preparation for the web-site.
Briefing papers: this is for publishing the briefing papers.
Website
Questions here regarding-one website or three, what the costs will be etc.
MSU-we currently have a contract with MSU to put the lessons on the web through December 2000
Novagate-we currently have the web-site on this internet platform
Publicity
Newsletter: we currently do 2 newsletters per year at approximately $15,000 per newsletter without
postage. We would like to go to 3 newsletters and expand the reach.
Conference presentations: this is mainly for travel expenses to national educational conference for
presentations about the project
ClubPhil buses: this is to purchase and outfit/staff two traveling busses to cross the country promoting
philanthropy education.
Collateral materials: mugs, t-shirts, tote bags, magnets and other promotional items.
State Coalitions
These are funds to support the development of state based coalitions. There will be ten-fifteen states added
each year.
Travel-this is for the regional rep’s to travel to meetings to establish the coalitions/includes cost of the first
meetings
Summer orientations-this is for the Project to pay 100% for the first summer orientation for teachers (10
states) and to pay for 50% as a challenge for the second summer orientation, and then the cost will be
picked up by local coalitions.
Teacher meetings- this supports meetings of the teachers in a state, two times per year in the first year, and
then to be picked up by state coalitions
Two year state coordinator-this covers the cost of paying for the state coordinator salary for two years
($30,000 per year per state). This allows the state coalition to hire someone (probably buy-out a university
faculty member’s time, or a retired teacher as a consultant) while raising the money for long-term support.
Year 1: ten states @ 30,000 $300,000
Year 2: ten new states + second year on Year 1 states etc.
Coalition Directions
This pays for the writing and preparation for the website of directions for the coalition partners on how to
start and build a coalition for philanthropy education at the state level.
Regional Offices
These are estimated costs to support the regional directors-assuming a “base” in a university or other major
institutional setting that will provide basic support (copy machines, technical support etc).

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                    <text>LTG_Budget_2003-03-01_Budget Summary

K-12 Education in Philanthropy Project
SubAccount

SubAccount

A

B

5701

1996-1997 1997-1998
INCOME
WKKF I (3/1 - 2/28) $30,000
WKKF 1 Grant
Grant Roll-over was $25,029

750,000
25,029

First Cycle
1998-1999

500,000

1999-2000

2000-2001

Second Cycle
2001-2002 2002-2003

250,000

Total

1,500,000

5702

Surdna

25,000

25,000

5704

McGregor (1/1 -12/31)

5705

Anonymous (1/1 - 12/31)

5706

MDE (1/1 - 6/30)

5707

Ford Fdn. (3/1 - 2/28)

66,599

Kauffman * (4/1 - 3/31)

50,000

Mott Fdn* (4/1 - 3/31)

25,000

25,000

Binda*

20,000

20,000

28,000

45,000

87,000

100,000

200,000

200,000

160,000
100,000

600,000

62,500

62,500
65,220

68,181

200,000
50,000

25,000

75,000
40,000

Earl-Beth (Cal Patterson)
Mawby Fund (C.Patterson)
Community Foundations:
C.F. of Muskegon County
Manistee Comm. Fdn.

2,000
1,250

Indiana Humanities Council

2,500

Earned Income:
ARDI
Central Mich. Univ. $6,661.50
INCOME TOTALS:

$0

1,300
6,662
$813,741

2,000
1,250
0
2,500

$690,500

$656,599

$397,220

$193,181

$0

$2,718,250

1 of 3

�LTG_Budget_2003-03-01_Budget Summary

K-12 Education in Philanthropy Project
SubAccount

SubAccount

A

B

1996-1997 1997-1998

First Cycle
1998-1999

1999-2000

2000-2001

Second Cycle
2001-2002 2002-2003

Total

EXPENSES:
5701
5700
5701
5702
5703
5704
5705
5706

5702
1000
5704
1000
1000
1000
1000
1000
1000

5705
5708
1000
5707

5706
1000
1000
1000
1000

5707

WKKF
Personnel (Revised)
Office
Curriculum Development
Challenge Grants
Travel
Dissemination
Technology
WKKF sub-totals
Surdna Foundation
Consultant

347,281
53,877
243,882
44,015
19,007
17,000
49,967
775,029

230,685
25,600
137,400
33,315
20,000
3,000
50,000
500,000

208,121
25,500
11,379
0
5,000
0
0
250,000

786,087
104,977
392,661
77,330
44,007
20,000
99,967
1,525,029

25,000

McGregor Fund
Research (Terry's secretary)
Office
Meetings
Evaluation
"Products"
Education
McGregor sub-totals
Anonymous Donor
Field-testing
Personnel
Sub-Total/Field-testing and Personnel
Residential Institute
Anonymous Donor Totals

25,000

20,000
6,000
1,000
1,000
0
0
28,000

21,000
6,000
10,000
2,000
5,000
1,000
45,000

25,000
7,000
20,000
0
20,000
15,000
87,000

0

0

33,275
68,000
101,275

24,570
66,500
91,070
77,100
168,170

16,405
61,000
77,405
126,700
204,105

126,450
126,450

0

101,275

Michigan Department of Education
Direct Technical Assistance
School Survey - Grant
Web-site - Grant
Residential Institute
MDE sub-totals
0
(Renewable for 2 more years - will be different expenses)

29,000
5,000
2,000
26,500
62500

0

0

0

0

66,000
19,000
31,000
3,000
25,000
16,000
160,000

0

269,750
330,250
600,000

0

29,000
5,000
2,000
26,500
62,500

Ford Foundation*

2 of 3

�LTG_Budget_2003-03-01_Budget Summary

K-12 Education in Philanthropy Project
SubAccount

SubAccount

A

B
1000
1000

1000

1996-1997 1997-1998
Salary
Office Computer
Ford Fdn. sub-totals

0

Kauffman Foundation*
Printing and Publications
Kauffman sub-totals

0

First Cycle
1998-1999

1999-2000

2000-2001

Second Cycle
2001-2002 2002-2003

Total

0

56,400
10,199
66,599

59,220
6,000
65,220

62,181
6,000
68,181

0

177,801
22,199
200,000

0

50,000
50,000

0

0

0

50,000
50,000

Mott Foundation*
Book Research
International Dissemination
Mott Foundation sub-totals

20,000
5,000
25,000

25,000
25,000

25,000
25,000

0

20,000
55,000
75,000

Binda Foundation
Meetings
Summer Institute
Mini-grants
Personnel
Binda Fdn. sub-totals

0

3,000
6,000
1,200
9,800
20,000

3,000
7,000
2,600
7,400
20,000

0

0

6,000
13,000
3,800
17,200
40,000

$708,775

$641,769

$289,325

$194,631

$0

$2,668,298

0

Other Funders Expenses:
Earl-Beth (1996-1997)
Mawby Fund (1996-1997)
Compuers from Comm. Fdns.
Whitehall (G.Boughton)
Brethren (C.Asiala)
Sub-total Comm. Fdn. computers
Sub-total Other Funders
EXPENDITURE TOTALS:

0

3,523
2,246
5,769
5,769
$25,000

$808,798

3 of 3

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                    <text>Exact Requests
Charles Stewart Mott Foundation March 4, 1998
$600,000

1998-2001

Total
$600,000

1998-1999
$165,000

Elan Garonzik

Base: Five year $4.7 million project
1999-2000
$255,000

2000-2001
$180,000

Field-testing of the 250 philanthropy lessons in a minimum of 1,250 classrooms in at
least Michigan, Indiana, Ohio, and New York
Total
1998-1999
1999-2000
2000-2001
$195,000
110,000
55,000
30,000
Underwriting of the first three teacher training summer institutes to train teachers from
Michigan, and around the country, and outside of the country, in how to use the lessons
Total
1998-1999
1999-2000
2000-2001
$130,000
30,000
50,000
50,000

Dissemination of the completed lessons through the 57 Intermediate School Districts in
Michigan, and through newsletters, and professional seminars to others outside of the
state.
Total
1998-1999
1999-2000
2000-2001
$275,000
25,000
150,000
100,000
Assumptions: Five year project horizon. First year completed. Three year request
No Dissemination Coordinator position and related office and travel.
Specifics Requested: Field-testing $110,000
Assessment
85,000
Institutes
130,000 (Summers 1998, 1999,2000)
Newsletters 105,000
ISD Packets/
Training
170,000
Total
$600,000

�The Ford Foundation

March 25, 1998

$650,000

1998-2001

Total
$650,000

1998-1999
$242,000

Michael Sletzer

Base: Five year $4.7 million project
1999-2000
$192,300

2000-2001
$215,700

National Dissemination and Marketing including printing of the lessons and
dissemination materials, underwriting of first three teacher summer institutes, training of
project teachers to become trainers at institutes, 50% of cost for Marketing professional,
50% of cost for Materials Developer including 50% off office and travel.
Total
1998-1999
1999-2000
2000-2001
$475,000
$132,000
$142,300
$200,700

Foundation Oriented High School Lessons, Curriculum Software
Total
1998-1999
1999-2000
2000-2001
$175,000
$110,000
$50,000
$15,000

Assumptions: Nine year project horizon. First year completed. Three year request
starting in year two of the project for years Two, Three and Four. Would like to return
upon successful completion. Additional Marketing Director position and support added.
Specifics Requested: Marketing Position
Travel
Summer Institutes
(Summers 1999, 2000, 2001)
50% Cost of National Conference
50% Cost of Training Teacher Trainers
25% Cost of Publications
Foundation High School Lessons (8)
Curriculum Orchestrator Software
Total

149,634
60,000
140,000
75,000
50,366
80,000
15,000
80,000
$650,000

�Anonymous
Areas of Discussion

No formal request as yet

Marketing Director and national dissemination plan through networks
Working with state, regional and local leadership groups
Publications of lessons plans, teaching materials, and public relations materials

Kauffman
No formal request as yet
Areas of Possible Discussion

(1998-2001)

Personnel and Office
$120,000
Service Learning Conferences (1998, 2000)
30,000
Summer and Fall Meetings (1998)
40,000
Teacher Conference Calls
15,000
Library Books for Schools
25,000
Summer Institutes (1999, 2000)
110,000
Copying and Materials (Field Testing and Dissemination)
105,000
Annual lesson plan competition to increase the number of lessons 40,000 (three years)
State Department of Education cosponsored conference
15,000
Total
500,000
No formal request as yet (1998-2001)
Gordon Family Foundation
Support for private school involvement
$150,000

No formal request as yet (1998-2001)
McGregor Fund
Support for parent involvement piece for Detroit schools
Lilly Endowment

No formal request as yet for extended support

W.K. Kellogg Foundation
Received
$1,500,000 for three years (1997-2000)
Yr. One
$750,000
Yr. Two
500,000
Yr. Three
250,000
Supporting:

$150,000

Personnel
Office
Curriculum Development
Challenge Grants
Travel
Dissemination
Technology

Budget
$3,737,186 for three years (1997-2000)
$1,523,700
1,026,155
1,187,311

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              </elementTextContainer>
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              </elementTextContainer>
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          <element elementId="50">
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                <text>&lt;a href="https://gvsu.lyrasistechnology.org/repositories/2/resources/515"&gt;Our State of Generosity collection, JCPA-04&lt;/a&gt;</text>
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                    <text>Full Proposal

Meeting

Questions
Answered

Approval

X

X

X

X

X

X

$25,000

Joel Orosz

1997

W.K. Kellogg Foundation I

X

X

X

X

X

X

X

Joel Orosz

1997-2000

X

X

X

X

X

X

X

$1.5 mill.
$300,000
In-kind

Susan Wisely

1997-2000

Anonymous

X

X

X

X

X

X

$600,000

Angela Covert

1999-2000

Ford Foundation

X

X

X

X

X

X

$200,000

Michael Seltzer

1999-2001

Elizabeth &amp; Guido Binda

X

X

X

X

X

$40,000

Elizabeth Binda

1999-2001

McGregor Fund
Michigan Department of Education
(contract)

X

X

X

X

X

X

$160,000

C. David Campbell

1999-2001

X

X

X

X

X

$62,500

Karen Todorov

X

X

X

X

X

$52,600

Barbara Knutson

1999-2000
1999-2000

Lilly Endowment I

Michigan Department of Education
(contract)

X

X

Withdrawn

Executive
Summary

X

Denied

Letter of Interest

W.K.Kellogg Foundation Planning
Grant

No Interest

Foundation

Verbal Contact

CONFIDENTIAL
FUND-RAISING CHART

Amount

Progress Officer

Dates

1999

Ewing Marion Kauffman
Community Foundation for Muskegon
County
Manistee Area Community
Foundation

X

X

X

X

X

X

$75,000

Susan Wally

X

X

X

X

X

X

$2,000

Patricia B. Johnson

1997

X

X

X

X

X

X

$2,000

Board Chairman

1997

Kalamazoo Foundation

X

X

X

X

X

X

$8,000 In-kind John R. Hopkins

1997

Earl-Beth Foundation

X

X

X

X

X

$5,000

Cal Patterson

1995

Mawby Fund

X

X

X

X

X

$21,000

Dorothy Johnson / Russ
Mawby

1995

Kettering Foundation

X

X

X

In-kind

Surdna Foundation

X

X

X

$25,000

X

1997-2000
Ed Skloot

1997-1998

1 of 4

�X

X

DeWitt Wallace

X

X

X

C. S. Mott

X

X

X

Frey Foundation

X

X

X

Vincent Astor

X

X

X

David &amp; Lucille Packard

X

X

X

X

X

Disney Education Initiative

Withdrawn

X

Denied

Pew

Approval

X

Questions
Answered

X

Meeting

Executive
Summary

X

Full Proposal

Letter of
Interest

Carnegie

No Interest

Foundation

Verbal Contact

CONFIDENTIAL
FUND-RAISING CHART

Amount

X
X

Progress Officer

Dates

Vivien Stewart

X

Russ Edgerton

X

Carla Fisher / Jane Quinn
X

$25,000

X

Elan Garonzik

Fall 1999

Kim Krasenec
X

Mrs. Vincent Astor
X

X

X

Hugh Burrows
Program Staff

2 of 4

�Withdrawn

Denied

Approval

Questions Answered

Meeting

Full Proposal

No Interest

Executive Summary

Letter of Interest

Foundation

Verbal Contact

CONFIDENTIAL
FUND-RAISING CHART

Amount

Progress Officer

Dates

Other Michigan Funders
Kresge

X

X

Skillman

X

X

X

X

X

X

John Marshall
X

Kari Schlachtenhaufen

Upton
Whirlpool
Chrysler
Ford Motor Co.
NBD
Gordon Foods
Crane's
W.K. Kellogg Foundation II
Julie Cummings
Hudson's
Michigan Women's Foundation

X

X

X

Paul Gordon
Joel J. Orosz

3 of 4

�Potential Sponsors
Kiwanis International
Farmer's Insurance
MCI
Earned Income
ARDI (Publications)
C.M.U. (course credit)
Sales

X

X

X

X

Withdrawn

X

Denied

Approval

No Interest

Executive Summary
X

Questions Answered

X
X

Meeting

X

Full Proposal

Other Funders
Lilly Endowment II
Bill and Melinda Gates Foundation
Soros
Mellon
NEH/MEH
Aspen Institute
Warren Buffet
AT&amp;T
Bradley
Community Foundations
Walter &amp; Eloise Haas (California only)
Meadows Foundation (Texas only)

Letter of Interest

Foundation

Verbal Contact

CONFIDENTIAL
FUND-RAISING CHART

Amount

Progress Officer

$500,000

Susan Wisely

$10,000

MDE Pass-through

X

Adrian Davis' sister

X
X

Vic Legerton (California)

$1,000
$6,662

Dates
2000-2002

Carol Barbeto
Sharon Horgan

4 of 4

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            <description>An unambiguous reference to the resource within a given context</description>
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