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                    <text>Michigan Nonprofit Association
Capital Campaign
Interim Leadership Committee Meeting
August 4, 2000
In attendance:
Tim Swope
Rosalie Petrouske
Tom Monaghan
Sandy Frost Parrish
Sam Singh
Amy Smitter (MCC)
Kyle Caldwell (MCSC, Executive Dir)
Mary Grill (MCSC, Director of Outreach &amp; Fund Dev.)
1. Case for Support
•
•
•
•
•
•
•
•
•

Preliminary draft was reviewed.
Priorities need to be identified.
Not only programs that could happen, but what you see will need to occur.
Need background on founders - showing influence within next two weeks.
Think about people outcomes -this is what it's going to mean in communities.
People centered numbers are good, but forward goals must be established
Gather testimonial evidence that VAC's work, MCC works, etc.
Who should the outsiders be that give testimonials?
Donors look to the future, not to the past.

2. Campaign Organizational Structure
•
•
•
•
•
•
•
•
•
•

•

Individuals ($1,000,000).
Local foundations ($4,000,000).
Corporate/business prospects ($5,000,000).
Select individuals to fill positions.
Honorary chairs need to make a gift.
Identify college presidents as Honorary Chairs.
Size of staff- needs to be more inclusive than exclusive
Cabinet - possibly 40-50 people (Cabinet must be diverse).
Work will happen at the divisional level.
Operational Cabinet
a. Attend original first meeting
b. Make calls (1 or 2 of their choice)
c. Make a gift
Names included in campaign literature

�3. Campaign Leadership
•

•
•
•

Foundations
a. Tri-chair (Bill Richardson)
b. Dave Egner
Campus Compact (John Marshall)
Gerstacker (Alan Stone)
Mott (Bill White)

4. Donor Prospects
•
•
•
•
•
•
•
•

Ford Foundation (looking for national models for infra-structure)
Dow Corning (Dow's Promise)
Corporate leaders
Big Three (make it part of America's Promise sustained effort in Michigan)
Financial Services - National City Bank, Bank One, Comerica, Chemical Bank
Fry Foundation contacts
Relationships needed at the CEO level
Need to fit in bricks and mortar (need clearer understanding of bricks &amp; mortar).

5. Assignments
•
•
•
•
•
•
•
•

Additional names
Comments and reflections
MNA Past Board Members
Current list of MCSC Board Members (Mary Estrada)
List of Michigan's Communities of Promise (Mary Grill)
MCSC Alumni Board (MCSC, Mary Estrada, Kyle Caldwell)
Romney Fund Donor History (Kyle Caldwell, Sam Singh)
America's Promise supporters (Mary Grill)

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Capital Campaign
Interim Leadership Committee Meeting
9:00-10:30 A.M.

August 4, 2000
AGENDA
I. Case for Support
A.
B.

Review Draft
Discussion Materials Development

II. Campaign Organizational Structure
III. Campaign Leadership
A. Campaign Chair(s)
B. Cabinet Members
C. Honorary Chairs and Cabinet
IV. Donor Prospects
V. Next Meeting of Leadership Committee
August 18, 2000 @ 9:00 a.m.

4024 Park East Court • Suite C • Kentwood, MI 49546 • 616.957.4706 • 1.800.569.5447 • Fax 616.957.0234

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!Jj_ liil
/fJJ.M/ vv (Vf

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Volunteerism as a field of interest

I

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V~fJI/~11. ~ foj1£
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~Iff
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Comments

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Pistons Palace Foundation (Member)
Saginaw Community Foundation (Member)
Shiffman Foundation (Member)

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Date: _ _ _ _ __

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                    <text>Corporate Gifts Division
Michigan Non profit Association
Capital Campaign
Identification/Evaluation Sheet

Goal: $5,000,000
Total Gifts Possible Over 3-5 Years
Name

/)'

bUY
()

08/02/00

...

\.

7 I Lilli C4-1 p ~
._J\.. V I I I - , . . . ~

$10,000$25,000

$25,000$50,000

$50,000$100,000

$100,000+

I/

v

Solicitor
/fj;~jMi&amp;_
fP~~
,
A

()

Comments

�Name

Evaluator:_ _ _ _ _ _ _ _ __

08/02/00

$10,000$25,000

$25,000$50,000

$50,000$100,000

$100,000+

Solicitor

Comments

Date: _ _ _ __

�</text>
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Goal: $10,000,000
Organizational Chart
Honorary Chair

Honorary Cabinet

Campaign Tri-Chairs

Special Gifts
Division
Cabinet

Foundations
Division
Cabinet

Corporate
Division
Cabinet

Prospects

Prospects

Prospects

Individuals

Local
Regional
Foundations

Auto Big Three
Manufacturing
Financial Service
Furniture
Petro/Chemical
Retail, Legal/liakirjg

"Tf

�Michigan Nonprofit Association
Connect Michigan Capita) Campaign

Tentative Campaign Schedule
Au List - October 2000...
... Determination of final project components
... Finalize campaign elements to be ftinded by campaign.
...

Confirmation of the elements of the Case for Support (be specific
concerning needs, program enhancements and expansion, impact on
constituents and the community, etc.).

...

Determination of campaign organizational structure and/or segmentation
strategies.

... Identification and evaluation of special donor prospects.

... Preparation of a final Case for Support.
... Finalization of solicitation action plan and timetable.

November - December 2000...
... Initiation of Special Gifts Solicitation.
...

Implementation of the solicitation strategies among Family Division
prospects (Past Board Members, Staff, etc.).

...

Cultivation of constituent/community leadership through active
communication about the proposed project and the impact on the
constituents and on the community.

...

Development/preparation of solicitation materials.

�December 2000 - Mi

2001...

... Convene leadership cabinet to begin the campaign effort.
... Confirmation of volunteer requirements of conducting a major campaign
within specific solicitation divisions.
... Eval uation/confirmation of general campaign strategics.
... Advanced/challenge gift follow-up.
... Finalize recruitment and training of volunteers for Foundation.
... Development of materials for Foundation phase.
April-June 2001...

... Launch the "Corporate phase" of the campaign only when sufficient
momentum is achieved from Advanced Gift/Foundation solicitation.
•
... Initiation of Business/Industry Division solicitation strategies.
... Plan initial follow-up solicitation procedures and post solicitation
celebration.
July • September 2001...

Completion of necessary follow-up to those prospects unable to respond to
initial solicitation approaches.
... Coordination of the records management needs of the campaign.fund raising
programs (i.e. deferred giving efforts, annual programs, memorials, etc.),
. , . Completion of follow-up strategies to complete active solicitation.
... Conduct volunteer and donor recognition, community celebrations, and
leadership appreciation activities.
... Other campaign strategics deemed necessary.
... Report to the community and constituent groups on a successful effort.

�Communities
Michigan Nonprofit Association
Capital Campaign
Identification/Evaluation Sheet

VCM

MCSC

MCC

Name
Adrian
Albion
Allcgan
Alleodale
Alma
Alpena
Ann Arbor
Battle Creek
Bay City
Berrien Springs
Big Rapids
Cam
Centreville
Charlotte
Clare
Detroit
Escanaba
Flint
Gaylord
Gladwin
Grand Haven
Grand Rapids

Comments

Yes

Yes
Yes
Yes

Yes
Yes
Yes

Yes

Yes

Yes
Yes

Yes

Yes

Yes
Yes
Yes

Yes
Yes

Yes
Yes
Yes
Yes

Yes

Yes
Yes
Yes

Yes
Yes
Yes
Yes

Yes

Yes

Yes

�Community

VCM

Greenville
Harrison
Hastings
Hillsdalc(D)
Holland
Ionia
Iron Mountain
Jackson
Kalajiiazoo
Kalkaska
Lansing
Lapccr
Manistee
Manquette
M idland
Monroe
Ml. Pleasant
Muskegon
Newbeny
Niles
Olivet
Port Huron
Roscommon
Sault Ste Marie
Sault Ste Marie-Tribe of Promise 7 counties
St. Ignace
Saginavv
Traverse City
Ypsilanti

Yes(D)

(D) in Development

_JCOPYes

MCC
Yes

Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes

Yes
Yes
Yes
Yes
Yes
Yes
Yes

Yes
Yes(D)

Yes

Yes
Yes
Yes
Yes
Yes

Cfc~

(I

Yes
Yes

Yes

Yes
Yes
Yes
Yes
Yes
Yes
Yes

Yes

Ye»
Yes

Working on TXiwV

�</text>
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            <description>An unambiguous reference to the resource within a given context</description>
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            <description>A name given to the resource</description>
            <elementTextContainer>
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              </elementText>
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            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
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              </elementText>
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MI Non-Profit Association
Major Planning Task in the preparation of
The Campaign Plan ... Phase I Activities
June - August, 2000
I.

Recruitment of a Planning "Team"/Definition of the Planning Responsibilities
Staff/Board/Consultants
.eeting S.Chedul (No less than every two weeks)
Role of Consultants

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Creation of Vital Campaign Elements
A.

The Case for Private Sector Support
Dollar goal of campaign
Role of S.tate fun&lt;is
Use nf$i0m/$20m (campaign outcomes; projected impact)

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Campaign Prospects (The Identification/Evaluation Process: VE)
-

Current/Pas Board and Volunt .,ers
Current/Past Donors
"Targeted" Co 1'/Foundation/Individual Prospects (statewide)
su· ·gested Gift .Arnounts
,.
~: In Qrder to complete this s ep in the planning process, it will be
neces-sary to review tht; oarrent!past fund raising activities of the
Association.

. ...
~

C.

Carnpaign/Leadt:I. 1 llp Identification an Recruitment

Chai ers

~!

")

Hono ~- if ,~ t inet
. )'-'. );-I:
__, (.,. . a'b'1ne t.
0 pera_.~.__,
En orsement Committee
Regiona] Lead ~ ··•_; (throughout state)
Role~:/P_-,s,~ ·.Jnsi1.TLes of Staff!B~ard in Campaign

�..'
III. Campaign Materials
Campaign "Theme"/Logo
Printed Solicitation Materials
AJV, PowerPoint, etc.
Pre-Solicitation Awareness Building
Campaign Marketing Strategies
Commemorative Gift Opportunities
IV. Creation of Campaign Organization Structure and Timetable .. .The Plan

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                    <text>Corporate Girts Division
Michigan Nouproftt Association

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Wayne State University – Dr. John Dunn – Detroit
Detroit Area:
Henry Ford Community College – Dr. Gail Mee - Dearborn
Eastern Michigan University - Dr. Susan W. Martin - Ypsilanti
Lawrence Technological University – Dr. Lewis Walker - Southfield
Macomb Community College- Dr. James Jacobs - Warren
Madonna University – Sr. Rose Marie Kujawa, CSSF - Livonia
Oakland University – Dr. Gary D. Russi - Rochester
Schoolcraft College – Dr. Conway A. Jeffress - Livonia
University of Michigan, Dearborn – Dr. Daniel Little – Dearborn

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The George W. Romney Volunteer Center - United Way for Southeast Michigan
Randy Dillard, Director of Volunteer Services
Detroit

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u

••••

~el1loralld~n.'

;;I

. . .. . .. ... . •.. . : . :

To:

Lisa Bobzien, Jan Harper, Kevin Cheli-Colando, Jerry Lindman, Lynn Lucas, Rosalie
Petrouske, Robin Lynn Schultheiss, Erin Skene, Amy Smitter, Peggy Strazis, Kim
Tomorrow Lane

cc:

Sam Singh

From: Tim Swope
Date:

July 18, 2000

Re:

Follow-up to Sponsorship Meeting of7/12/00

Your creativity led to some great ideas during our meeting on 7/12. Great job and thanks for your
input!
Now it's time to further define your work so that we can begin to draft sponsorship proposals.
Please review your ideas as displayed in the attached document. Describe in writing any possible
applications of the ideas in your area of service (ex. brochures ... list brochures that may be
appropriate for sponsor logos and describe the audience that receives them). If you can't think of
any possible applications for some of the ideas, don't sweat it. Return your thoughts to Rosalie
by Friday, August 4, 2000.
Your efforts are truly appreciated and will result in great :hings for MNA.
contact me if you have any comments/questions about this initiative.

Pleas.~

feel free to

�Michigan Nonprofit Association
Sponsorship Meeting
July 12, 2000
In attendance:
Tim Swope
Rosalie Petrouske
Lynn Lucas
Amy Smitter
Robin Lynn Schultheiss
Peggy Strazis
Erin Skene
Jerry Lindman
Kevin Cheli-Colando
Kim Lane
Jan Harper
Lisa Bobzien
1. Sponsorship Overview
What is sponsorship?

Sponsorship - n. a cash and/or in-kind fee paid to a property (typically in sports, arts,
entertainment or causes) in return for access to the exploitable commercial potential
associated with that property.

Why do companies sponsor?
Shifting personal values
Conspicuous consumption has been replaced by cashing out. Shopping for shopping's
sake has become declasse. Tapping into today's consumers' elusive will to spend
requires turning the buying experience into something larger than just acquisition.
Increasing need for two-way communication
In response to the fragmentation of the mass market and mass media, companies are
looking for alternative methods to communicate sales messages. The idea is to find
delivery systems that allow companies to deepen their relationship with customer.
High consumer acceptance
While traditional media is less effective than ever, much of the new media alienates
consumers. For example, 75% of Americans view phone solicitation as an invasion of
privacy, while 81% find ads in stores to be distasteful! 1 In addition, 69% of consumers
who buy/rent movies on video are annoyed by advertising before the film. 2
1

2

Bradstreet
Gallup-poll

�On the other hand, public response to sponsorship has been overwhelmingly positive. It
is seen as a form of advertising that gives something back. 80% of survey respondents in
Britain said "sponsorship makes a positive contribution to society."
Why will companies be interested in MNA?
According to a recent Cone/Roper Cause Related trends report:
•

65% of U.S. adults said they will be likely to switch brands &amp; 61% said they will
be likely to switch retailers to support a product that associated with a cause they
cared about.
Volunteerism, service learning, nonprofit sector - increased
organizational capacity to serve on behalf of missions.

•

Cause marketing has strongest impact on "influentials" -- opinion makers and
groups leaders. 68% said they would likely pay more for a product associated
with a cause they cared about.

2. Expected Outcomes of Meeting
•
•
•

Understanding of sponsorship
List of potential sponsorship applications for MNA
Other?

3, Potential Sponsorship Opportunities
•
•
•
•
•

Crossword puzzle in MNA update (clues- use sponsor's names)
Word Search in update with hidden message
Update- inside cover/back (sponsors logo's in color)
Conference tote bags
Conferences:
•!• logo's as icons to break text/paragraphs in conference program
•!• logo's as intro to track sessions in conference program
•!• sponsors for workshop sessions/logos on signs at sessions
•!• keynote speakers
•!• conference entertainment

•

Publications:
•!• Michigan in Brief/Issues in Brief
•!• Funding opportunities updates/e-mails
•!• Public policy updates/e-mails
•!• Fax cover sheets
•!• Stationary
•!• Legislative directories
•!• brochures/mailings
•!• Lobbying handbook

2

�•

Connect Michigan campaign
•!• National days of service
•!• billboards
•!• TV ads

•

Cocktail napkins (Afterglow)

•

Coupon opportunities

•

Company promo

•

Sampling

•

Labeling (water bottles)

o

Banners/posters

•

Videos

o

Websites

e Cause Marketing
•!• Grants/scholarships
•!• Raffles
•!• Donations to MIINP
o

Hospitality

o

Door prizes

o

Board seats

o

PRJadvertising (press release, student newspapers)

o

Day sponsors (Make a Difference Day)

o

Trainings

o

Tattoo the President/CEO

o

Recommendations/referrallist

o

Special treatment
•!• Prime exhibitor space
•!• Reserved tables
•!• Hospitality perks
3

�4. Who is our customer?
•
•
•
•
•
•
•
•
•
•
•
o

•

Civic engaged academics
Researchers
Influentials
University staff/students
Connect MI- broad audience
Government officials/staff
NP executives/professionals
Volunteers
Community service
Grantmakers
Other state compacts and associations
People who improve quality of life for community
Business leaders

5, Event themes
Golfing (i.e. Improve Your Game)
• Travel (i.e. Driving Michigan's Nonprofit Highway)
o Technology (i.e. Dollars in a Dot Com World)
o Managing Resources (i.e. Get the Support You Need)
o Cleaning Up in the Nonprofit Sector
o

6, Next Steps
• Define our constituency
• Decide how we can begin to package this?
• Get ideas back on who would be good sources/sponsors

4

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                    <text>Transition - Name Change Analysis/Branding Strategy

Situation: Although the Michigan Community Service Commission has a solid
track record of success, there are still issues from the general public regarding its
purpose.
•

Shares a similar name with other organizations (e.g., Michigan Civil
Service Commission)

•

Frequently confused with other service/volunteer organizations with a
similar focus.

All key players involved agree that in order for the organization to fulfill its current
goals, as captured in the blueprint for action, there must be a clear and effective
message disseminated regarding the organization.
Solution: Name Change

Step 1: Revisiting the VisionNalues and Mission
As a part of the transition plan, the vision and values of the organization must be
reexamined to determine MCSC's purpose at inception, present and future
aspirations. Additionally, its mission must be reevaluated to determine whether
or not this statement clearly conveys its true purpose.
In reviewing materials from similarly focused nonprofit organizations including
California Volunteers and the Iowa Commission on Volunteering, it seems as
though MCSC is not adequately capitalizing on the aspects of improving lives
and fostering civic engagement. In my opinion, this issue merits some
discussion at MCSC's next board retreat as I believe that these points should be
more prominent in MCSC's messaging.
Time should be devoted to interviewing several previous Commissioners,
Executive Directors and key stakeholders regarding their thoughts/perceptions
about MCSC's history, current state and future aspirations.

Step 2: Audience Research
Efforts should be made to poll existing stakeholders (grantees, colleague
organizations and other entities with which we have strong relationships) to
determine what they really know about the organization. Based on an internal
discussion of the findings, we should take the opportunity to determine (1) what
we want to ensure they know about MCSC and, (2) how we want them to view
our organization.
In speaking with Marta Bortner, Assistant Director of External Relations, she
advised that her organization had changed its name at least six times. According
to her, she advised that every incoming Governor changed the name upon taking
office. She additionally advised that through this experience she has learned the
following:

�•

Ensure the organization's new name clearly conveys its commitment to
service and volunteerism

•

Ensure the new name reflects the organizations relationship with the
Governor/State

Bortner elaborated that, with the new name, California Volunteers, they have
included Office of the Governor in certain venues as there was confusion early
on regarding their status as a state agency. She did advise however, that once
the name was changed, the organization noticed a surge in web traffic and a
significant increase in awareness and understanding of the organization's
mission.
Step 3: Engage Staff and Board in Process

Several focus group sessions should be initiated with key board members and
staff. Conducting mini sessions with staff to brainstorm on other possibilities for
names may help deepen ownership and engagement. Following the focus group
sessions, I would offer staff and the board an opportunity to choose from at least
7-10 variations. I would allow staff an internal review process (similar to other
processes) to allow the staff to choose their top 3 names, present those to the
Board, and allow the Board to make the final decision.
Step 4: Communications Strategy/Key Constituent Outreach

Communication efforts need to assure long-term stakeholders that MCSC has
not changed its focus and that its work in strengthening communities and
promoting a culture of volunteerism remains unchanged. However, it should be
understood that, the organization has changed its name to capitalize on the
attention necessary to meet its aggressive expansion goals.
(Key messages about the name change (focused on growth and change) should
be developed and disseminated to staff and Commissioners. Additionally, an
FAQ document will be developed for staff and commissioners. This should
ensure that all key stakeholders (staff and Commissioners) receive and
understand key messages and goals. I would also take this opportunity to
integrate some overall organizational messaging that should be conveyed when
we are asked about the organization's mission, goals, etc.
•

Emphasis must be made that these messages will be the only points
communicated about the name change, and that they must be
conveyed consistently across staff and Board for them to be consistent

•

Core Message- "We have changed our name but not our mission."

Additionally, the opportunity should be used to broadly engage as many key
constituents as possible, representing a diverse range of target audiences.
Efforts should focus on

�1. Informing key constituents about how they and their key constituencies
can actively volunteer and engage in MCSC programs
2. Cultivating personal relationships with key constituents and creating a flow
of accurate information regarding support services that MCSC provides
3. Increasing awareness about the MCSC and important issues affecting
volunteerism and community service
4. Garnering broad public involvement and support for MCSC and its
programs
5. Positioning MCSC as a leader in the state regarding service and
volunteerism
Target constituent groups are listed below:
Audiences
• Legislators
• Champions
• Program-focused advisory councils
• Funders (current, new, past, future)
• Educational Associations
• Grantees (previous, current, potential)
• Current AmeriCorps members
• Mentoring programs
• Volunteers (previous, current and potential)
• Faith-based community
• Media
Step 5: Communications Campaign
•

Message from the Executive Director and Chair to all grantees, State
Directors, etc.

•

Press release/article featured in all MCSC-related publications

•

Press release/article to partner organization publications

•

Highlighted on website through banners announcing the name change on
every page of the site.

•

Letter to colleague organizations from the Executive Director

•

Official press release to media outlets-use as opportunity to pitch
interviews

•

E-Postcard Announcements to Mailing lists/list serv

•

Name change announcement flyer to be included with all printed material
dissemination

�•

Revise communication collateral (stationary, business cards, printed
materials), signage, website, brochures, informational one-pagers

•

Update all voicemail messages

•

Print formal name cards, highlighting the name change, for staff and
Commissioner use when meeting with external audiences

•

Letter to legislators from the Executive Director

•

Updated one-pager for inclusion in DHS legislative mailing

•

Focus next annual report card on name change, emphasizing MCSC's
growth and repositions values

•

Take the opportunity to educate/encourage grantees on policies regarding
use of our logos in their publications and cross promote by linking to our
website

•

Create talking points for staff and Commissioners regarding name change,
organizational goals, etc.

�</text>
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MCSC Transition Work Plan Draft
Organizational Objective

Activity

Person
Responsible

Completion
Date

Branding - MCSC Branding
Redefine MCSC 's message to the general public
Develop talking points for the MCSC and each of its
programs to be used by Commissioners, staff, and
other champions
• MCSC-based talking points
• AmeriCorps-based talking points
• Learn and Serve-based talking points
• Mentor Michigan-based talking points
Connect Commissioners and other champions to
opportunities to represent the MCSC and its
programs in their workplace and community

!

(Speaker Bureau on volunteerism/service-related
subjects)

•
•
Name Change Specific

•

Revisit the necessity of a tag line
(Changing lives by engaging people in
service)- tagline
Outreach to civic organizations

• Letter from Executive Director and Board
Chair to all grantees, state directors, etc.

I

•

Press release/article featured in all MCSCrelated publications and posted on website

• Press release/article to partner organization
publications

-

�•

Highlighted on website through banners
announcing the name change on every page
of the site.

•

Letter to colleague organizations from the
Executive Director

•

Official press release to media outlets-use as
interview opportunities/pitch

•

E-Postcard Announcements to Mailing
lists/list serv

•

Name change announcement flyer to be
included with all printed material
dissemination

•

Revise communication collateral (stationary,
business cards, printed materials), signage,
website

•

Update all voicemail messages

•

Print formal name cards, highlighting the
name change, for staff and Commissioner
use when meeting with external audiences

•

Letter to legislators from the Executive
Director

•

Focus annual report card on name change,
emphasizing MCSC's growth and repositions
values (legislative visit?)

•

Educate/encourage grantees on policies
regarding use of name in pubs/web

• Census partnership

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,.,

MCSC Transition Strategy Chart

Goals
KEY QUESTIONS:
VisionNalues-What are the
MCSC's value propositions?
How do they align with those
of the prospective/current
administrations?
establish concise, content
oriented goals)

Long Term Goals
• Sustain the work of the
MCSC
Intermediate Goals
• Create key messages
based on values to
enhance the brand
(blueprint for action)

•

Evaluate the value in
why do we exist?
(demonstrate what we
are measuring in
returnables in tough
economy)

Organizational
Considerations
KEY QUESTIONS:
How will the MCSC need
to be changed
organizationally to
continue the work?

1

I

Key Players and Allies

Targets (audience)

KEY QUESTIONS:

KEY QUESTIIONS:

Advocacy/Awareness: who do
we tell and how do we tell it?

Who are we trying to
engage?

• Identify and align bipartisan and non partisan
• Assess current
champions
structure (state
a) Vision/Values-MCSC
agency, independent
Commissioners, staff
nonprofit, hybrid?). Is
and all external
change necessary?
constituencies
b) Leadership-MSSC
• Assess current
chair, MCSC Board
and future needs and
Development
necessary resources
committee, Gov.
(people or financial)
Appointments Office
c) Structure-MCSC
• With changing
Executive director,
environment are we
Administrative Agency
structured correctly
head (DHS), MCSC
internally?
Executive committee
d) Resources-MCSC
• Evaluate external
commissioners,
collaborations for
Governor's office,
effectiveness, are they
Administrative Agency
collaborative or
Head , Corporation ,

Tactics
KEY
QUESTIONS:

What is the best
New leadership
communication
group; term-limits
medium? What is
how does that affect our measurement
these people?
of success?.What
has worked m the
past?

Primary Targets
• New/transitional
administration
• Not yet
believers?
-New legislators
-General public
• Champions and
allies
Julie Fisher
Cummings
Michelle Engler
Dan Mulhern
Dottie Johnson
Rob Collier
Russ Mawby
Kyle Caldwell
Ishmael Ahmed

Creating the
buzz:
• Media
-social media
-print
• Grassroots
- co-opting other
people's venues
to highlight our
effort
-town hall
venues (service
as a strategy)

�Goals

How are we positioned
with President's call to
service? Is there
anything we need to do
to position ourselves for
growth?
• What things should the
commission be doing to
prepare for growth?
-Use growth to aid in
accomplishing transition.

Organizational
Considerations
competitive?

•

•

•

Create various
response scenarios
a) Governor serves full
term (election in
2010)
b) Governor called to
another post (Lt.
Governor appointed
to serve remaining
term)-highly unlikely.
Develop effective plan
for administrations to

• Secure the
resources necessary
to advance the
transition.

Key Players and Allies

Targets (audience)

Tactics

state office
e) Advocacy/AwarenessGrantees, Advisory
Committees, Partner
Organizations, current
and post
commissioners,
advocates identifies in
new/exiting
administrations,
corporation, state
office, Governor's DC
office

Mike Flannigan
• Non partisan
leadership
• Federal partners
that may influence
our efforts?
• Reach out to
house races
statewide
• State legislature
-Educate house
members and non
term limited senate
members
-Former
commissioners
(engagement)

• Celebrations
-MCSC 20th
anniversary
2011

• Is there something or
someone new on the
scene that should be
evaluated?
(Wildcard).
-Whitehouse Office on
Social Innovation
-Think tanks (Center for
Ml, Michigan's Future)
-Census numbers
(accurate count is critical
to representation,
funding, resources)

Secondary
Targets
• Constituents?
Current, past and
future grantees
-Civic groups
-United Way
-Volunteer centers
-Campus Compact

I

i

I

• Influential's
Julie Fisher
Cummings
Michelle Engler
Dan Mulhern
Dottie Johnson
Bi-partisan
Educate·
Phil Powers
John Bebow
Lou Glazier

�Goals

Organizational
Considerations

Key Players and Allies

transition.

Tactics

-MNA
-Other national
serv1ce programs
(Vista etc.)
-Business leaders
-Chamber of
Commerce
-Faith based groups
-Community
Foundations

Short Term Goals
• Determine if values and
activities (blueprint for
action) are compatible
with future/current
administrations
This can be used to pivot
messaging for story.

•

Targets (audience)

'

Create venues to tell the
story and highlight the
value (include
commissioners for
grassroots outreach)

•
•

•

Create Feedback loops
Initiate survey
opportunities through
grassroots visits for the
director/leadership to
request stakeholder
feedback

Determine and outline
components of effective
plan

.
----------

~----

'
-----------

�Goals

•

Identify internal and
external bi-and non
partisan leadership to
help make the transition
happen

•

Install leadership in
advance of transition
(done)

•

Define staff roles in
relevance to transition

•

Helping the commission

Organizational
Considerations

Key Players and Allies

Targets (audience)

Tactics

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                    <text>MCSC Transition Strategy

Organizational Objective

Action

VisionNalues

Determine if MCSC's value propositions remain in
alignment with current/future administrations

Short-term Goals

Targeted
Completion
Semester

c

N

I

NA

C/0

0

Determine and outline components of an effective plan
Identify internal and external bi- and non-partisan
leadership to help make the transition happen
Install leadership in advance of transition

Intermediate Goals

Create key messages based on values to enhance the
brand _{_blueprint for action)
Evaluate the value of the Commission's existence
(Demonstrate what we are measuring in returnables in
the tough economy
Evaluate our positioning in relationship to President's
Call to Service (what steps should be taken to position
ourselves for growth)
Create venues to tell the story and highlight the value of
MCSC (name change, 201h anniversary, AmeriCorps
week, Vol. Week, MLK Day-national days of service)
Create various response scenarios - change in state
government,
Develop feedback loops (community conversations)

Long-term Goal
Organizational
Considerations
Short-Term Goals

Sustain the work of the MCSC
Defining staffing and/or realignment requirements to
continue daily operations
Determine if structure changes are needed to meet
forecasted increased demand for service
Evaluate external collaborations for effectiveness and
competitiveness
Identify additional human capital and sustainable

C=Completed
N=Not Started
l=ln Progrcc:s

N/A=Not Applicable
C/O=Completed Ongoing Activity
O=defines responsibility/owner

'

i

�.•

MCSC Transition Strategy
resources

Organizational Objective

Intermediate Goals
Long-Term Goal
Key Players and Allies
Short -Term Goals

Intermediate Goal

Action

Targeted
Completion
Semester

c

N

I

NA

C/0

Assess current structure (state agency, independent
nonprofit or hybrid). Is change necessary
Secure the resources necessary to advance the
transition
Advocacy/Awareness- who do we tell and how
Identify and align non partisan champions
Identify and align bi-partisan champions (no immediate
turnover)
VisionNalues Revamp Commissioner Orientation
Staff and all external constituencies
MCSC Board Chair, MCSC Board Development
Committee, Gov. Appointments Office
Resources-MCSC Commissioners,

Advocacy

Wildcard

Target Audiences
Short-Term Goal

C=Completed
N=Not Started
·.. " :;·•!n Progress

Grantees, Advisory committee, Partner organizations,
current and past commissioners, advocates identified in
new/existing administrations
Whitehouse Ofc on Social Innovation, Think tanks(
Center for Michigan's Future)(accurate count is critical to
representation, funding and resources
Identify Primary Targets -new leadership group-effects
of term limits, champions, allies, nonpartisan leaders,
federal partners that may influence efforts
Julie Fisher
Michelle Engler
Dan Mulhern
Cummings
Dottie Johnson
Russ Mawby
Rob Collier
Kyle Caldwell
Ishmael Ahmed
Mike Flannagan

N/A=Not Applicable
C/O=Completed Ongoing Activity
O=defines respo•,:::ibility/owner

r

;·,~·

�MCSC Transition Strategy

Organizational Objective

Target Audiences
Short-Term Goals

Tactics
Vehicles

C=Completed
N=Not Started
l=ln Progress

Nonpartisan leadership
Federal partners that may influence our efforts
Reach out to house races statewide
State legislature
Educate house members and non term limited senate
members
Former commissioners
Action

Targeted
Completion
Semester

c

N

I

NA

Identify Secondary TargetsConstituents

Opponents

Grantees (CPF)

Civic groups

United Way

Volunteer centers

Campus Compact

MNA

Other national
service programs

Business leaders

Chamber of
Commerce

Faith-based
Groups

Community
Foundations
Defining the best communication medium, measures of
success and past wins
Media
Web
Grassroots
Celebrations
lnfluentials

N/A=Not Applicable
C/O=Completed Ongoing Activity
•'),defines responsibility/owner

J....,:

C/0

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                    <text>MCSC transition committee notes 5.22.2009
Present: Lori Jewell, Chris Kwak, Lloyd Jackson, Paula Kaiser- VanDam, Janice Harvey, Chawn Greene-Farmer.

The transition committee has drafted a strategy template to address short, mid and long term goals.
The template is a comprehensive, working document that can be used fluidly throughout the transition
of the MCSC. The committee feels it is flexible to adapt to several case scenarios that may arise during
the transition period.
In addition to the transition strategy, the committee discussed key issues that will set the tone to move
through the identified short, mid and long term goals. These issues will impact the long-term strength
and enhance the brand of the organization:
1- Repositioning the organization
With the Serve America act in place timing is optimal to brand the MCSC as the resource for people to
think of first. A webinar provides a tremendous opportunity to position the MCSC brand and promote
the organization's assets as a critical resource toward a larger constituency.
Compile a working committee to develop plan of response to the president's call to service in Michigan.
Evaluate Ml's response proposal to be submitted to the governor. The proposal is to compile a working
group to move on the creation of the plan. The committee may consist of a few commissioners and
stakeholders.
Identify a "non choir" member (Dottie Johnson, Julie Fisher Cummings) to facilitate the work of the
committee to use this national opportunity to raise awareness. The environment has changed, this
provides good opportunity to bring someone in to evaluate where are we now and where are we going?
With this plan we can launch our story as a resource to achieve organization goals and enhance the role
of volunteerism (participants, economic impact and resources) in MI.
This focused work will provide a platform for Ml to place in priority status at a national level for funding
and support as in past years.
2- Changing the name of the MCSC
In order to reposition the organization as a key resource, implementing a recognizable brand name will
be a key element of the strategic plan. This will integrate into the strategic plan through consistent
branding, messaging and education tactics.
-Possible consultant to evaluate logo/name change?
-Evaluate the demographics surrounding the dynamics of using the MCSC
Miscellaneous:
Interim Leadership of the Commission-Vern Anthony will continue to serve on the board, but does not
want to chair. Other leadership options are being pursued.

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                    <text>MCSC tran ition work

Page 1 of2

Janice Harvey- FW: MCSC transition work

"Lori Jewell" &lt;lori.jewell.hitp@statefarrn.com&gt;
"Joseph Sowmick" &lt;NSowmick@sagchip.org&gt;, "Christine M. Kwak" &lt;christine .kwak@wkkf.org&gt;,
&lt;lloyd.jackson@citcomm.com&gt;, "Breannah Alexander" &lt;rrnles005 @msn.com&gt;, "Kyle Caldwell"
&lt;kyle@mnaonline.org&gt;
Date:
05/08/2009 2:08PM
Subject: FW: MCSC transition work
CC :
"Chawn Greene-Fam1er" &lt;greenefarrnerc@michigan.gov&gt;, "Janice Harvey" &lt;harveyj l@michigan. gov&gt;,
"Paula Kaiser Van Dam" &lt;KaiserP@michigan.gov&gt;
From:
To:

'vV , w ill conduct our conference call on May 22 from 10:00 am -I 1:30am. With our timeline closing in it is criti cal to

PD ve fo rwa rd quickly; from the responses I received this was the most common date to conduct our business. Please
u. e the fo llowing info to call in:
Conference# 1-888-689-5574 Participant code# 99397J&lt;.
If yo u are not available on this date and wo uld like to discuss any concems please contact me directl y.
Regards,
Lori
~---------------------------------------------------------------

Lori Jewell, CLU

I State Farm

5!128 Portage Rd , Portage, Ml 49002

Insurance I Great Lakes Zone Public Affairs

1

'-1' 269.384.2551

1

-

269.384.8589

1

K Lori.Jewell.hitp@statefarm .com

&gt;:;;r:: Lori Jewell [mailto:lori.jewell.hitp@statefarm.com]
i:\,nt; Monday, May 04, 2009 2:20PM
''f6: Joseph Sowmick; lloyd.jackson@citcomm.com; Christine M. Kwak; Breannah Alexander
S1..1bject: FW: MCSC transition work
Importance: High

I have rece ived responses from 2 comm ittee members. The following dates have been identifi ed: May 21 and 22 .
Pl ease let me know your ava il ability by tomorrow.
Thanks, LJ
From: Lori Jewell &lt;lori.jewell.hitp@statefarm.com&gt;
To: Christine M. Kwak &lt;christine.kwak@wkkf.org&gt;; Joseph Sowmick &lt;JVSowmick@sagchip.org&gt;; lloyd.jackson@citcomm.com

&lt;l!oyd.jackson@citcomm.com&gt;; Breannah Alexander &lt;rmles005@msn.com&gt;; Kyle Caldwell
C.c: _paula Kaiser Van Dam &lt;KaiserP@michigan.gov&gt;; Chawn Greene-Farmer &lt;greenefarmerc@michigan.gov&gt;; Janice Harvev
&lt;' l".arveyjl@michigan.gov&gt;
~ ?·-~t: Mon Apr 27 11:53:51 2009
~-;~_ , 1:;j~ct: MCSC transition work
Greetings fellow committee members!
Just a quick update on our progress through the transition work for the MCSC:
On March 24 we plowed through our strategy template as a starting point of evaluation for the upcoming transition (docu ment
attached). Thank you to those of you who participated in that meeting , as well as , those who provided input prior to our meeting on

fi !e://C:\Documents and Settings\harveyj 1\Local Settings\Temp\XPgrpwise\4A043CEECL1DOMR2CL...

05/08/2009

�.1

MCSCJ:ran~ition
"~·
-

thB24 h.
tmJ~etive
~\~ilr-~. -~

work

Page 2 of 2
.

At the conclusion of our meeting we determined the need to meet with Chawn and Paula to identify critical goals and·,
timeline from the director's perspective as it aligned with our discussion on the 24th.

They have reviewed critical elements of our strategy template and feel confident that we have made some good first steps. Next
action items include the following:
•

MCSC staff will flush out research with some elements being proposed (messaging, branding, Key player strategy etc.).

•

They will compare these elements with our overall strategy and put together a work plan to integrate with the strategy.

•

Schedule a committee conference call to discuss proposals and gain input from committee members to move forward.

•

Feedback from committee discussion will be reported out at our MCSC meeting in June

! ·Nould like to schedule a conference call for our committee in the last week of May. Please provide feedback on any and all/o;
the
h! 1i&lt;:Jwing
'j~r

dates and times you are available:

May 18,20,22,26,27,29 between 10:00 and 3:00pm
May 19,21 before 2:00pm

Please provide your feedback on availability by May 1.
Thank you,
Lori
«MCSC Strategy Chart.doc»

-··--·----------------------------! ::·•·1 Jewell, CLU I State Farm Insurance I Great Lakes Zone Public Affairs
· ·•

5528 Portage Rd, Portage, Ml 49002

1

1i269.384.2551

1

,~

269.384.8589

1

Lori.Jewell.hitp@statefarm.com

file://C:\Documents and Settings\harveyj 1\Local Settings\Temp\XPgrpwise\4A043CEECL 1DOMR2CL...

05/08/2009

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                    <text>Michigan Community Service Commission
Organization Transition Plan
DRAFT
Goal: Sustain the work of the MCSC through its network of individuals and organizations focused on
building a culture of service.
Objective: Develop and implement an effective plan for the MCSC to transition from one administration
(state level) to another.
Strategies
1. Determine the components of an effective plan
a.

Vision/Values- What are the organization's value propositions and how do they align

with those of the prospective/current administrations?
i. Investigate the current values
ii. Determine if values are compatible with future/ current administrations
iii. Align the values and create key messages based on those values
b. Leadership-How will effective and "neutral" leadership be developed?
i. Identify internal and external bi-and non-partisan leadership to help make the
transition
ii. Install the leadership well in advance of a transition
c. Structure-How will the MCSC need to be changed organizationally to continue the

work?
i. Assess current structure (state agency, independent nonprofit, hybrid) and
determine if change is necessary.
ii. If change is needed, set process in motion to change in advance of a transition
d. Resources- What human and financial capital will be needed to succeed?
i. Assess current resources (amount, source, future viability)
ii. Identify any future needs and necessary resources (human or financial)
iii. Secure the resources necessary to advance the transition.
e. Advocacy/Awareness-Who do you tell and how?
i. Identify champions
ii. Develop tools
iii. Create venues
iv. Create feedback loops
2.

Create a series of response scenarios
a.
b.
c.

Governor runs for re-election
i. Not applicable for current term-limited governor
Governor serves full term
i. Elections in 2010, primary season
Governor called to another post
i. Lt. Governor appointed to serve remaining term

1

�3.

Assign Champions to plan components

a.
b.
c.
d.
e.

4.

Vision/Values- MCSC Commissioners, staff and all external constituencies
Leadership- MCSC Chair, MCSC Board Development Committee, Gov. Appointments
Office
Structure- MCSC Exec. Dir., Administrative Agency Head (currently DHS Director), MCSC
Executive Committee
Resources- MCSC Commissioners, Governor's Office, Administrative Agency Head
Advocacy/ Awareness- Grantees, Advisory Committees, Partner Organizations, MCSC
Commissioners (current and past), confidants of new/existing administration

Execute Plan

a.

Vision/Values -publish values and vision alignment at every possible venue and
opportunity. Create "transition papers" explaining the effective role of the MCSC in
community problem solving.
b. Leadership-- Use both volunteer and professional leadership to reach out to key leaders
of new/existing administration. Seek out transition staff tagged to work with new
administrations. Seek indications of new administration's preference for leadership of
MCSC and stress the organization's traditions of First Spouses.
c. Structure-move or maintain MCSC position either within state government, private
sector initiative, or public/private partnership.
d. Resources-position the MCSC in current and/or future budgets of Governor and
Legislature. Seek other public or private sector resources.
e. Advocacy/Awareness-conduct a support campaign for the MCSC that leverages all
constituencies. Provide clear messages for import into communiques of friends and
champions. Create venues for the organization to shine and demonstrate it
partnerships.

5. Monitor and Report Progress
a. Assign staff or volunteers
b. Create communication tools
c.
d.
6.

Inform constituencies constantly of progress, challenges, opportunities
Record feedback and give to leadership to assess progress and strategy changes

Celebrate

a.
b.

Find or create a venue to celebrate the Governor's embrace (GSA, Superconference,
etc.)
Communicate the vision/mission alignment and leadership transition

Updated 12/17/2008

2

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MCSC Transition Plan Activities Outline
Transition Plan Activities Goal
Help create sustainability for the MCSC by outlining transition activities overview that identifies
strategies to continue the work of the commission as it reflects in the mission and vision; Building a
culture of service by providing vision and resources to strengthen communities through volunteerism ..

Communication Strategy (Impacts/What?)
• Does the activities strategy align with ongoing goals and objectives?
• Honor the next Governor's goals-Does the political climate have any impact on the transition
change?
•

How/WhaUWhen will we communicate to our stakeholders?

•

Define a clear message based on Commission values. (Key message points, FAQ's, press
releases briefings etc should be identified)

•

Continue to emphasize the GSA

•

Develop briefings for legislators, leadership and staff-Clear message (elevator and escalator)

Partnership (Who?)
• Stakeholder needs (who &amp; what). What community concerns do we have?
• How will stakeholders be affected?
• Resources/Supporting partners that will promote telling our story?
• Identify MCSC staff member to be a point person
• Clearly define roles of staff and ensure staff ownership of future

Execution (When/How?)
• What is the timeline for the transition activities strategy?
• Are there any date or timing concerns?
• Are there any conditions planned or unplanned that could compromise success or
implementation? (Current Governor's term, change in party or leadership etc.)
• What elements of our strategy will prevent loss of momentum between administrations?

MCSC Transition Draft last updated November 11, 2008

�..
MCSC Transition Plan Activities Outline

Committee Contact Information
Lori Jewell Committee Co-Chair
Phone: work (269) 384-2551
Email: Lori.jewell.hitp@statefarm.com

Lloyd Jackson Committee Co-Chair
Phone: work (313) 873-9836
Email: Lloyd.jackson@citcomm.com

Breannah Alexander
Phone: (989) 607-5010
Email rmles005@msn.com

Chris Kwak
Phone: (269) 969-2324
Email: Christine.kwak@wkkf.org

Kyle Caldwell
Phone: (517) 927-6167
Email kyle@mnaonline.org

Joe Sowmick
Phone: (989) 775-4059
Email: jvsowmick@sagchip.org

Resource/Reference:
o Items highlighted were identified as key factors to evaluate for this committee at the MCSC
retreat.
o

MCSC Retreat Notes 10.21.08

~j
MCSC Retreat Notes
-10-21-0S.doc

MCSC Transition Draft last updated November 11, 2008

�~ ~---------------------------------------------------------------------

MCSC Transition Plan Activities Outline
Transition Plan Activities Goal

Help create sustainability for the MCSC by outlining transition activities overview that identifies
strategies to continue the work of the commission as it reflects in the mission and vision; Building a
culture of seNice by providing vision and resources to strengthen communities through volunteerism ..

Communication Strategy (Impacts/What?)
• Does the activities strategy align with ongoing goals and objectives?
• Honor the next Governor's goals-Does the political climate have any impact on the transition
change?
•

How/What/When will we communicate to our stakeholders?

•

Define a clear message based on Commission values. (Key message points, FAQ's, press
releases briefings etc should be identified)

•

Continue to emphasize the GSA

•

Develop briefings for legislators, leadership and staff-Clear message (elevator and escalator)

Partnership (Who?)
• Stakeholder needs (who &amp;what). What community concerns do we have?
• How will stakeholders be affected?
• Resources/Supporting partners that will promote telling our story?
• Identify MCSC staff member to be a point person
• Clearly define roles of staff and ensure staff ownership of future

Execution (When/How?)
• What is the timeline for the transition activities strategy?
• Are there any date or timing concerns?
• Are there any conditions planned or unplanned that could compromise success or
implementation? (Current Governor's term, change in party or leadership etc.)
• What elements of our strategy will prevent loss of momentum between administrations?

MCSC Transition Draft last updated November 11, 2008

�'

\

I

-.

MCSC Transition Plan Activities Outline

Committee Contact Information
Lori Jewell Committee Co-Chair
Phone: work (269) 384-2551
Email: Lori.jewell.hitp@statefarm.com

Lloyd Jackson Committee Co-Chair
Phone: work (313) 873-9836
Email: Lloyd. jackson@citcomm. com

Breannah Alexander
Phone: (989) 607-5010
Email rmles005@msn.com

Chris Kwak
Phone: (269) 969-2324
Email: Christine.kwak@wkkf.org

Kyle Caldwell
Phone: (517) 927-6167
Email kyle@mnaonline.org

Joe Sowmick
Phone: (989) 775-4059
Email: jvsowmick@sagchip.org

Resource/Reference:
o Items highlighted were identified as key factors to evaluate for this committee at the MCSC
retreat.
o MCSC Retreat Notes 10.21.08

~

MCSC Retreat Notes
-10-21-0S.doc

MCSC Transition Draft last updated November 11, 2008

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                  <text>Michigan</text>
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              <name>Contributor</name>
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              <elementTextContainer>
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                  <text>Council of Michigan Foundations; Michigan Nonprofit Association; Michigan Community Service Commission</text>
                </elementText>
              </elementTextContainer>
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              <name>Identifier</name>
              <description>An unambiguous reference to the resource within a given context</description>
              <elementTextContainer>
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                  <text>JCPA-04</text>
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              </elementTextContainer>
            </element>
            <element elementId="44">
              <name>Language</name>
              <description>A language of the resource</description>
              <elementTextContainer>
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          </element>
          <element elementId="50">
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                    <text>MICHIGAN COMMUNITY SERVICE COMMISSION
OPERATING PROCEDURES
1.

NAME &amp; LOCATION
The name of the Commission is: "Michigan Community ·service Commission" (MCSC).
The Commission was created and placed within the State .of Michigan Department of Labor
by Executive Order #1991-25 and recently transferred to the Michigan Jobs
· Commission by Executive Order 1993-24.

2.

3.

PURPOSE
A.

The MCSC is committed to supporting community service activities statewide and
promoting the ethic of civic responsibility.

B.

The commission and office encourages the effective coordination and channeling of .
voluntary and community service activities in order to improve the quality of life for
the citizens of Michigan.

MISSION
The mission of the MCSC is to encourage community service/volunteerism as a means of
community/state problem solving and to promote and support voluntary involvement in
government and private programs throughout the state.

4.

GOALS
1.
2.

Encourage and enable persons from all walks of life and from all age groups to
perform constructive volunteer services;
Promote communication and collaboration between public, private, and non profit
. volunteer programs in the State, and between the State and the private sector's
initiatives in meeting human, educational, environmental needs;

3.

Collect, maintain and share information on private initiatives, community
partnerships and creative solutions undertaken by businesses, foundations,
voluntary organizations, religious institutions and other private sector groups in the
State, in order to promote their broader use;

4.

Provide, or arrange for the provision of, training and technical assistance to public
and private organizations ~ngaged in volunteer recruitment and programming;

5.

Develop, implement and maintain a state plan for public recognition and support of
individual volunteer efforts and successful or promising private sector initiatives
and public/private partnerships which address community needs;

1

�6.

Serve as the state's liaison to the Commission on National and Cormnunity Service
and to other appropriate national and state organizations which relate to the
Connnission mission;

7.

Facilitate the publishing of material concerning the field of community
service/volunteerism, and distributing this information broadly;

8.

Review the laws and rules of the state of 'Michigan, and propose:d changes therein,
to determine their impact on the success of volunteer activities and programs, and
recommend such changes as seem appropriate to ensure the achievement of the
goals of the Commission.·
·

The Commission will seek to collaborate with all appropriate individuals, agencies, and
organizations in meeting each goal.

5.

MEMBERSHIP
The Governor shall appoint a 25 member commission. Term of appointment shall be 3
years, except that of those members initially appointed
The Chairperson of the Connnission shall be appointed by the Governor and voted on
by the Commission for a limited term of three years•.
Any vacancy among the members of the Commission shall be filled by the Governor for
the balance of the unexpired term. Absence by a Commission member from either 2
consecutive meetings or any 4 out of twelve meetings shall constitute an executed
resignation from the Commission by that member subject by review of the
Executive Committee.

6.

COMMISSION STAFF
The Commission staff shall be composed of an Executive Director and other staff as
required to carry out its mandates.
The Executive Director of the Cormnission shall report directly to the Governor and to the
Commission.

7•

DUTIES OF OFFICERS
The Commission Chairperson shall preside at all meetings of the Commission.
The Commission Chairperson shall delegate such duties and responsibilities to the ViceChairperson as the Chairperson deems necessary to carry out the function of the
Commission.
The Commission Vice-Chairperson shall, in the absence of the Commission Chairperson,
perform the duties of the Commission Chairperson.

2

�8•

EXECUTIVE COMMIDEE
The Chairperson, in consultation with the Vice-Chairperson, shall appoint 5 members of
the Commission to serve on the Executive Committee.
The Executive Committee shall consist of the Chairperson, and Vice-Chairperson of the
Commission and five (5) Commission members appointed by the Chairperson.
The Executive Commi~ will function as a facilitating committ~ to assist the Chairperson,
as· necessary, in carrying out the mission of the Commission.

9.

STANDING COMMITIEES
The following standihg committees shall be established to assist the commission in carrying
out their duties and responsibilities:
a.
b.
c.
d.
e.

10.

Youth Body
Evaluation
Recognition
Community Collaboration
Fund Development

MEETINGS OF THE COMMISSION
The full Commission will meet as needed to carry out its mandate with a minimum of 4
meetings per year.
A Commission meeting is in session when at least a quorum of the membership is
assembled for that purpose. A quorum shall be a simple majority of the Commission

serving.

11.

REPORTING REQUIREMENT
On an annual basis the Commission will prepare a report to the Governor which describes
its activities dming the preceding year and makes recommendations to the Governor.
Annual reports shall be developed and approved by the Commission then submitted no later
than 60 days after the close of each fiscal year.

3

�</text>
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                  <text>Grand Valley State University. Dorothy A. Johnson Center for Philanthropy</text>
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            <element elementId="41">
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              <description>An account of the resource</description>
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                <elementText elementTextId="507097">
                  <text>Collection contains the records of four Michigan nonprofit organizations: Council of Michigan Foundations, Michigan Nonprofit Association, Michigan Community Service Commission, and the Johnson Center for Philanthropy at GVSU. The documents are compiled by the Johnson Center for Philanthropy, and records document the history of the organizations from the 1960s to the 2010s.</text>
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                  <text>1968-2014</text>
                </elementText>
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              <description>A related resource from which the described resource is derived</description>
              <elementTextContainer>
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                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="47">
              <name>Rights</name>
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              <elementTextContainer>
                <elementText elementTextId="507100">
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                </elementText>
              </elementTextContainer>
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            <element elementId="49">
              <name>Subject</name>
              <description>The topic of the resource</description>
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                </elementText>
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                </elementText>
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                </elementText>
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                </elementText>
                <elementText elementTextId="765945">
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                </elementText>
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                </elementText>
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                </elementText>
                <elementText elementTextId="765948">
                  <text>Fundraising</text>
                </elementText>
                <elementText elementTextId="765949">
                  <text>Records</text>
                </elementText>
                <elementText elementTextId="765950">
                  <text>Michigan</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="45">
              <name>Publisher</name>
              <description>An entity responsible for making the resource available</description>
              <elementTextContainer>
                <elementText elementTextId="507102">
                  <text>Grand Valley State University Libraries, Special Collections and University Archives, 1 Campus Drive, Allendale, MI, 49401</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="37">
              <name>Contributor</name>
              <description>An entity responsible for making contributions to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="507103">
                  <text>Council of Michigan Foundations; Michigan Nonprofit Association; Michigan Community Service Commission</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="43">
              <name>Identifier</name>
              <description>An unambiguous reference to the resource within a given context</description>
              <elementTextContainer>
                <elementText elementTextId="507104">
                  <text>JCPA-04</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="44">
              <name>Language</name>
              <description>A language of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="507105">
                  <text>eng</text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
        </elementSet>
      </elementSetContainer>
    </collection>
    <itemType itemTypeId="1">
      <name>Text</name>
      <description>A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.</description>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
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        <elementContainer>
          <element elementId="43">
            <name>Identifier</name>
            <description>An unambiguous reference to the resource within a given context</description>
            <elementTextContainer>
              <elementText elementTextId="700248">
                <text>JCPA-04_MCSC_SC_Operating-Procedures-2</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="700249">
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              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="39">
            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
            <elementTextContainer>
              <elementText elementTextId="700250">
                <text>Michigan Community Service Commission</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
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            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="700251">
                <text>Michigan Community Service Commission standing committees operating procedures 2. Records are compiled in the Our State of Generosity collection by the Johnson Center, along with the files of the Michigan Nonprofit Association (MNA), the Michigan Community Service Commission (MCSC) and the Dorothy A. Johnson Center for Philanthropy. Originals are at the Michigan Community Service Commission.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="49">
            <name>Subject</name>
            <description>The topic of the resource</description>
            <elementTextContainer>
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                <text>Dorothy A. Johnson Center for Philanthropy</text>
              </elementText>
              <elementText elementTextId="700253">
                <text>Charities</text>
              </elementText>
              <elementText elementTextId="700254">
                <text>Philanthropy and Society</text>
              </elementText>
              <elementText elementTextId="700255">
                <text>Fundraising</text>
              </elementText>
              <elementText elementTextId="700256">
                <text>Records</text>
              </elementText>
              <elementText elementTextId="700257">
                <text>Michigan Community Service Commission</text>
              </elementText>
              <elementText elementTextId="700258">
                <text>Michigan</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
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            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
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              </elementText>
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            <description>An entity responsible for making the resource available</description>
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              </elementText>
            </elementTextContainer>
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            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
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              </elementText>
            </elementTextContainer>
          </element>
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            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="700264">
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              </elementText>
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                <elementTextContainer>
                  <elementText elementTextId="700247">
                    <text>MICHIGAN COMMUNITY SERVICE COMMISSION
OPERATING PROCEDURES

1.

NAME &amp; LOCATION
The name of the Commission is: •Michigan Community Service Commission·
(MCSC).
The Commission was created by Executive Order 11991-25 and placed within
the State of Michigan Department of Labor.

2.

3.

PURPOSE
A

The MCSC is committed to supporting community service activities
statewide and promoting the ethic of civic responsibility.

B.

Our commission and office encourages the effective coordination and
channeling of voluntary and community service activities in order to
improve the quality of life for the citizens of Michigan.

MISSION
The mission of the MCSC is to encourage community service/volunteerism as a
means of community/state problem solving and to promote and support
voluntary involvement in government and private programs throughout the
state.

4.

GOALS
1.

Encourage and enable persons from all walks of life and from all age
groups to perform constructive volunteer services;

2.

Promote communication and collaboration between public, private, and
non profit volunteer programs in the State, and between the State and
the private sector's initiatives in meeting human, educational,
environmental needs;

1

�3.

Collect, maintain and share information on private initiatives, community
partnerships and creative solutions undertaken by businesses,
foundations, voluntary organizations, reUgious institutions and other
private sector groups in the State, in order to promote their broader use;

4.

Provide, or arrange for the provision of, training and technical assistance
to public and private organizations engaged in volunteer recruitment and
programming;

5.

Develop, implement and maintain a state plan for public recognition and
support of individual volunteer efforts and successful or promising private
sector initiatives and public/private partnerships which address
community needs;

6.

Serve as the state's liaison to the Commission on National and
Community Service and to other appropriate national and state
organizations which relate to the Commission mission;

7.

Facilitate the publishing of material concerning the field of community
servicelvolunteerism, and distributing this information broadly;

8.

Review the laws and rules of the state of Michigan, and proposed
changes therein, to determine their impact on the success of volunteer
activities and programs, and recommend such changes as seem
appropriate to ensure the achievement of the goals of the Commission.

The Commission will seek to collaborate with all appropriate individuals, agencies,
and organizations in meeting each goal.

5.

MEMBERSHIP
The Governor shall appoint a 21 member commission. Term of appointment
shall be 3 years, except that of those initially appointed, 7 members shall be
appointed for 1 year terms ending October 1 , 1992, 7 members appointed for 2
year terms ending October 1, 1993, and 7 members appointed for 3 year terms
ending October 1, 1994.
The Chairperson of the Commission shall be appointed by the Governor.
Any vacancy -among the members of the Commission-shall be filled by the
Governor for the balance of the unexpired term. Absence by a Commission
member from either 3 consecutive meetings or any 4 out of twelve meetings
shall constitute an executed resignation from the Commission by that member.

2

�6.

COMMISSION STAFF
The Commission staff shall be composed of an Executive Director and other
staff as required to carry out its mandates.
The Executive Director of the Commission shall report directly to the Governor
and to the Commission.

7.

DUTIES OF OFFICERS
The Commission Chairperson shall preside at all meetings of the Commission.
The Commission Chairperson shall delegate such duties and responsibilities to
the Vice-Chairperson as the Chairperson deems necessary to carry out the
function of the Commission.
The Commission Vice-Chairperson shall, in the absence of the Commission
Chairperson, perform the duties of the Commission Chairperson.

8.

EXECUTIVE COMMITTEE
The Chairperson, in consultation with the Vice-Chairperson, shall appoint 5
members of the Commission to serve on the Executive Committee.
The Executive Committee shall consist of the Chairperson, and ViceChairperson of the Commission and five (5) Commission members appointed
by the Chairperson.
The Executive Committee will function as a faciUtating committee to assist the
Chairperson, as necessary. in carrying out the mission of the Commission.

9.

STANDING COMMITTEES
The following standing committees shall be established to assist the
commission in carrying out their duties and responsibilities:
a.
b.
c.
d.
e.

Youth Body
Evaluation
Recognition
Community Collaboration
Fund Development

3

�1 0.

MEETINGS OF THE COMMISSION

The full Commission will meet as needed to carry out its mandate with a
minimum of 4 meetings per year.
A Commission meeting is in session when at least a quorum of the membership
is assembled for that purpose. A quorum shall be a sjmple majority of the
Commission serving.
11.

REPORTING REQUIREMENT

On an annual basis the Commission will prepare a report to the Governor which
describes its activities during the preceding year and makes recommendations
to the Governor.
Annual reports shall be developed and approved by the Commission then
submitted no later than 60 days after the close of each fiscal year.

4

�</text>
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                    <text>MICHIGAN COMMUNITY SERVICE COMMISSION
STANDING COMMITTEES
Executive - this committee will function as a facilitating committee to
assist the Chairperson, as necessary, in carrying out the mission of the
Commission. It will be composed of the Chairperson, Vice Chair and five
(5) Commission members appointed by the Chair.

Community Collaboration (Michigan CARES ) - this committee will
seek to promote communication and collaboration between public and
private volunteer programs in the state, and between the State and the
private sector's initiative's in meeting community needs.

MYPAC ( Michigan Youth Progressive Action Council) - this
committee will provide youth with more voice on Commission matters.
The committee will be composed of young people and Commissioners
between the ages of 12-21 and will assist the Commission in the
development of its youth service policy and advise and guide the
Commission in regard to youth issues.

Evaluation - this committee will outline an agenda that addresses the
evaluation needs of each subtitle under the National and Community
Service Act funded and other initiatives of the Commission. The
evaluation scheme will focus on participants, the community and the
Commission. This Committee will work closely with the Commission on
National and Community Service on evaluation.

Recognition - this committee will develop a multi-tier
recognition/awards program. The first tier will come from the state
Commission and be made available to all who service in organized youth
and community service programs. The second tier award will be a
Governor's award for exemplary service. The Committee will also work
with local communities to develop and coordinate their own awards
programs.

�..

Fund Development - this committee will assist with developing a
strategy for increasing resources in the field of community service
initiatives at both the state and local levels.

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              </elementText>
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                <text>Fundraising</text>
              </elementText>
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                <text>Records</text>
              </elementText>
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                <text>Michigan Community Service Commission</text>
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                <text>Michigan</text>
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•

MICIUGAN COMMUNITY SERVICE COMMISSION STANDING
COMMI'ITEES
Community Collaboration Committee
Community Collaboration • this committee will seek to promote communication and
collaboration between public and private volunteer programs in the state, and between the State and
the private sector's initiative's in meeting community needs.

Members of Commission

Members at I ,.am

Vemie Nethercut- VAC and CC
Randy Neelis - School Superintendent
Mike Tate - 4H Extension

Kathy Agard -Foundation
Dave Egner- MI Non-Profit Forum
Cyndi Mark - 4H
Gene Keilitz- United Way of MI
John Weiss- Graduate Student UofM

Evaluation Committee
Evaluation • this committee will outline an agenda that addresses the evaluation needs of each
subtitle under the National and Community Service Act funded and other initiatives of the
Commission. The evaluation scheme will focus on participants, the community and the
Commission. This Committee will work closely with the Commission on National and
Community Service on evaluation.

Members at I me

Members of Commission
Mary Ellen Brandell - Higher Ed
Terry Pruitt - Comm. Found &amp; Lg. Business

Jon Blyth - National Foundation

Fund Development Committee
Fund Development • this committee will assist with developing a strategy for increasing
resources in the field of community service initiatives at both the state and local levels.
Members of Commission

Michelle Engler - OUlir
Geneva Wi1liams - Non-Profit Organization
Henry Gaines - Labor
Joel Orosz- National Foundation

Members ofT awe

�Recognition Program Committee
Recognition • this committee will develop a multi-tier recognition/awards program. The first tier
will come from the state Commission and be made available to all who service in organized youth
and community service programs. The second tier award will be a Governor's award for
exemplary service. The Conunittee will also work with local communities to develop and
coordinate their own awards programs.
Members of Commission

MembersofLar"

Michelle Engler- OuUr
Julie Cummings - Fund Development
Lisa Ditch Murray - Large Corporation
Judy Reyes - Higher Education

Judy Rapanos - Comm. Leader
Darryl White- VAC Director
Barbara Bradford - DSS-Volunteer
Coordinator

Youth Body Committee
Youth Body on Community Service • this committee will provide youth with more voice on
Commission matters. The conunittee will be composed of young people and Commissioners
between the ages of 12-21 and will assist the Commission in the development of its youth service
policy and advise and guide the Commission in regard to youth issues.
Members of Commission
Terry Langston - MSU Student
Sarah Riley- High School Student

Executive Committee
Executive Committee- this committee will assist the Chairperson, as necessary, in carrying out
the mission of the Commission.
Members of Commission
Michelle Engler - Clair
Terry Pruitt- Vice Clair
Mike Tate
Terry Langston
Jon Blyth
Beverly Drake
Dottie Johnson

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