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                    <text>"CIRCA"
Dedication Ceremony
Remarks by
DR.

RUSSELL G. MAWBY
August 27, 1982

Thank you, Mayor Oglesby.
I

am delighted to be here this morning,

dedication ceremony.

This sculpture,

to join in this

"CIRCA," stands as the

"gateway" to the future of our community in both a symbolic
and a practical sense.
Because it is located here, beside our new intermodal
transportation terminal

(depot)

and a part of McCamly Square,

it provides a focus of interest for people arriving in Battle
Creek and for all of us as we move about the city.

It will

surely be a topic of conversation, perhaps even criticism -but I

predict that it will grow in our appreciation and

will become a symbol of our city,
Rapids and the Picasso in Chicago.
artist, Mr.
all happen.

Calli gan,

as have the Calder in Grand
We are indebted to the

and to the committee who have made it

�2

But "CIRCA" is more than a gateway in the obvious
tangible sense.

It is a symbolic gateway to the future of

Greater Battle Creek,
from the city I

a Battle Creek that is vastly different

saw when I

came here in 1966.

our city is not what it used to be.

I

People tell me

know they are right.

I know because less than two decades a go we had no Family Y
Center, no Michigan Mall,

no McCamly Square with its

Stouffer's Hotel and Kellogg Center;
Area Vocational Center;

there was no Calhoun

the Kellogg Community College campus

was just beginning to flourish;

Fort Custer Industrial Park

was an idea, not a reality; Binder Park Zoo didn't exist;
railroad consolidation was only a hope in the hearts of citizens
who waited in long queues of automobiles while endless lines of
boxcars crawled across the main streets; and the Lakeview Mall
development s eemed light years away,

if it was thought of at all.

So the sculpture represents for me a changing Battle Creek,
a different Battle Creek -- a prosperous, vibrant,
Battle Creek.

And,

a ppr opr i a t e l y ,

and vital

it is the result of

�3

community effort -- the combined contributions of countless
individuals,

in time,

talent,

and 6011ars.

Perhaps Ralph Waldo Emerson said it best:
so we do;

and as we do,

"As we are,

so it is done to us; we are the

builders of our fortunes and the future."
Today we are taking part in a
a ceremony of dedication.

I

time-honored tradition --

like to think that our participE-

tion in the dedication of this sculpture is a symbolic
statement.

As

a

component of our Sesquicentennial observancE,

linking the past to the present and the future,

this

ceremon~

is a declaration of our commitment to continue to work
together to make Greater Battle Creek,

the entire

metropolitE~

area, an ever better community.
Before coming over here this morning,
school Latin is a bit rust y,
to be sure I

I

be c ause my high

turned to the dictionary just

understood th e precise "translation" or

definition for

"CIRCA."

Webster's says Circa means "about,

or around," generally used in reference to a particular date
or point in time.

�4
This sculpture:

CIRCA -

Gateway to the Future,

represents an important point in time,

an important moment

in both the symbolic and real growth of Battle Creek.
symbolizes what Battle Creek can be
if we continue to work together.

and will be

It

�DED
ICAT
ION OF SCULPTURE
C
IRCA -G
a
t
ew
ay toth
e Fu
tu
r
e
F
r
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a
y
, Augu
s
t 27
, 1982
I
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a1 Ce
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t
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r
11
:30 a
.m
.

1
. \o
f
f
iLCOME - MA'
(ORFLOYD OGLESBY

I
I
.REFERENCE TO DAR DAV
IS
I
I
I
.INTRODUCE DR
. RUSSELL ~~

PRES
IDENT W
. K
. KELLOGG FOUNDAT
ION

IV
. INT
RODUCE M
ICHAEL C
ALLIGAN
, SCULPTOR
V
. INTRODUCEW
ILL
IAN "B
ILL
"K
ITCHEN

(R
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spon
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)

(R
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spon
se
)

V
I
. INTRODUCE CHR
IS SCHWE
ITZER (R
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spon
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e
)
V
I
I
. INTRODUCE RALPH

li~

E

(R
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spon
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e
)

V
I
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I
. R
IBBON CUTT
ING
IX
. CLOS
ING

lli~

MAYOR FLOYD OGLESBY

OF SCULPTURE DED
ICAT
ION

MRS
. CHR
IS CHR
IST

�</text>
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                    <text>AMERICAN

AUG	 201981

PHI~~THROPY

AND

THE PRIVATE SECTOP
1.	

Introduction (RR1)
In a recent sneech, Economist Irving Kristol referred to what he called
non-profit organizations' ."sin of pride."

By that, Kristol meant the

notion, held by many of America's nonprofit organizations, that they
somehow constitute an independent "third sector" in American society.
According to their logic, there is the private sector, consisting of
business enterprise; the public sector, consisting of government; and
then the third, not-for-profit sector, of which foundations, most
hospitals, universities, and social agencies are considered part.
Kristal suggested, and I agree, that there is some question, and
some danger, in identifvin g nonprofit organiz2tions as an indeDe~dent.
third sector.

Non-profit or ganizations are the flesh of the flesh,

bone of the bone, blood of the blood of the private sector.
is from the private sector

And it

that nonnrofit organizations derive their

human and financial resources:

from the individual private citizen

who donates time and money, and from the private enternrise, business
system which sustains our economy.

If there is today widespread

support for the concept of a third, independent non-profit sector,

it is because of a general blurring of distinction between the
historical roles of the private dnd go v e r nme n t a l sectors in our society.
And that is the tonic of our mutual exploration this afternoon.
Richmond and I TNill keep our overview fairly brief and a l.l.ow time
for your questions.

Jim

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                    <text>Remarks ' by
Rus sel l G. Mawby, President
Board of Directors
The Educational Foundation of Alph a Gamma Rho
Fre sno, California
Augu st 17, 1976
This mo rn ing the balanc e o f our breakfast program will f ocus on The
Edu ca t i ona l Founda ti on of Al pha Gamma Rho .

On behal f of t he Founda t i on Board ,

I wish to expres s our apprec iat ion to t he Exec ut i ve Council and th e Pro gram
Committee for this opportunity o f r ep orti ng to ou r National Conventi on.

I

will be sharing with y ou bri e fl y s ome of the highlights of your Foundation' s
progress to date and shar i ng wi th yo u ou r pl a ns for the future.
Most of us kn ow too litt le ab out t he Edu ca ti on al Foundation of our
f rat e r n i ty .

We need to better understand its purposes a nd its potenti al i f

the Foun dat ion is t o make i ts max imum contribution to our bro t he r hood .

You

a s l e aders of your Chapt ers shoul d be e specially aware o f t he s upport t he
Foundati on offers a nd should als o be a dvis i ng yo ur Found ati on Boar d of
ot her ne eds t o whi ch they sh oul d gi ve co ns ideration .
First, a word of backgr ound :

Al pha Gamma Rho , a s a l l o f us r e a li ze , is

a very complex or ganizat ion wi th our network of act ive chapter s , alumni groups ,
and the Nat io nal Fratern ity .

Each of these elements has all sort s o f needs - -

for physic al f aciliti es , f or th e oper at ional budg e t s of local chapt ers, for
the activiti es of our Nat io nal Office .
lifelong basis--t o f ul f i l l thes e ne eds.

As members, we are obligated--on a
Contributions to the fraternity by

alumni do not qual i fy as deduct io ns for char i t abl e or educational purp os e s
under f e dera l income tax r e gu l ation s.

In r e c ognition of this fac t, t he re

develope d t he con cept o f a tax-exempt educat ional f oundati on as an auxili a ry
unit of our frater n i ty .

Thi s idea wa s fir s t co ns ide re d at our nat i ona l

�2
convention 12 years ago and was authorized at the national convention
10 years ago, in 1966.
As stat ed in the Foundati on' s by-laws, the general purposes are to
provide financial support: for educati onal and scientific purposes; to a i d
and assi s t ne e dy a nd deserving stude nts in securing a better educati on;
and to promot e a nd encourage scientifi c, ph i lo soph i c , and lit erary endeavor s.
To accomplish these pur pos e s , the Educ ational Foundation is authoriz ed t o
r ec eive money or property by gi f t , devis e or bequest, and to hold, mana ge,
inve st, a nd expend such ass ets for the study, experimentation, and advancement o f agr icult ur e or a r eas of r ela t ed e ndeavor .

More specifically, funds

admi ni st ered by the Foun da t i on are us e d t o: p r ovi de a.ssistance t o needy
students through gr a nt s and lo a ns; encour age academic excellence--throu gh
scholarship s a nd spe ci al awar ds t o i ndividuals students (including students
outside the fraternity), and f or chapt e r awards for over-all academic
excellence (to be used f or educational purposes); and to stimulate academic
excellence through sup port of chapter reference libraries and other study
faciliti e s, and through support of tutorial and counseling programs.
Organi za t ional l y , the Edu cational Foundation is an autonomous. tax-exempt,
chari table, non-profit corporati on.

The membership includes any member of

Al pha Gmrrma Rho who has c ontributed $1 00 or mo r e on a n a c cumul a t i ve basis.
At the pre s ent time there are 131 members.

At t he annual meeting of the

membership held last evening 20 members were present.

I hope that many in

a t tenda nc e a t this conve nt i on will be motivat ed t o become members.
or at graduat ion .

Be a par t of the growing number o f active alumni!

The Foundati on is managed by a Boar d of
e lected for a six-year term.
t erms on the Board.

J oin now--

D i r e c to ~ 's

of six members, each

Di rec tors c annot be re-elected to successive

�3
The six men who now constit ut e the Board are Art hur L. Knobl au ch ,
Michigan State (President Emer itus , Western Illinois University); Clifford M.
Hardin, Purdue (Vice Chairman, Ral st on Puri na), Glenn H. Sul l i van , Western
Illinois (Professor of Marketing a t Pur due ) ; Paul K. Bres e e, Illinois
(Corporate Executive and Past Grand President, AGR); Donald C. Brock,
California-Davis (President of Br o ck Res earch, Inc.); and Jay H. Townsend,
Purdue (Legislative Assistant, New Yor k Legislature).

Phi l Josephson serves

as the Foundation's Secretary.
There are two major a s pe ct s in t he a f f a i r s o f the Educat iona l Foundation:
Resour ce s (the raising o f f unds) and Programs (u s e of our f u nds ) .
From the res ources standpoint , the assets o f yo ur Educat ional Founda ti on
today a re $69 , 58 0 .

This compares very f avorably with the situation a t the time

o f ou r nati on al convention t wo year s a go when the net worth of the Foundation
was $34,500.

I think th e doubling of our net worth s tat us in a two-year p eriod

i s commendable and that t h e r e c ord t o dat e i s good f or t he very short life of
t he Edu cational Foundati on.

Howeve r, th i s is a r a ther small sum o f money in

r el a ti on to the educational nee ds of our fr at e rnity.

Thus , while we can be

sat is f ie d with progress to da t e, ther e is a gr eat c ha l lenge to ge ne r a t e more
r e s ourc es so that the Educati onal Foundati on may more fUlly ser ve its purposes.
There are three sources o f fund s t hat we have b e en de vel op i ng to date:
(1) Chapter contributions.

Six y ears a go the nati onal convention adopted

a r e solution to encourage active chapt ers t o contribut e 50 c ents per member per
month to the Education Foundation .

At ou r nati on al co nvent ion four years ago,

thi s recommendation was reaffirmed .

However, no chapt er s have b een p r ov i di ng

su ch support to the Fou ndation, f ew ha ve made any con tributi on.
(2 ) The ma i l campaign to our alumni .

This annual mail ing to alumni in the

f all of the year i s the mai n source of our revenues t o dat e , p roduc i ng about

�4
$10,000 a nnually.

We will be changing t he mail campaign pla n this year ,

based on ou r exper iences ove r the pa s t y ears .
t o all al umni .

Formerly mai lings we r e made

Thi s year, to save po s t age a nd ot her cos t s , we will mail

directly on ly t o t hose Brot h e rs who have cont r ibut ed t o e ithe r the
Foundation or t he Alumni Voluntary Due s Program in the pa st.

The evi denc e

is clear that th os e who have given are most likely to give agai n a nd to
increa s e t he i r annual gi f t .

To p rovi de an op por t un i t y f or al l othe rs , we

will have a spec ial f e ature and a co nt r i bution e nv elope i n the f al l i ssue
o f the Sic kle a nd Sheaf .

A discouragi ng ob s ervation i s that o f t he 26 ,000

alumni o f Alpha Gamma Rho, onl y about 900 respo nded wi t h cont r ibut ions last
year.

Anything you, your active chapte r s , or alumni groups can do to encourage

participati on will be helpful and appre c iat ed .
( 3) An e st at e plann i ng program t o encoura ge gift s a nd bequ e s t s.

We have

revi s ed the publ i cat i on , "Th e Chal leng e , " which provide s tech nical information
r e garding s uc h co nt r ibut ions .
of feder al tax l aws.

Thi s revision r eflect s the l at est r e gulations

This will be us ed as t he basi s fo r an exper iment a l pro-

gram to co nt a ct alumni in select ed st at es who may be int erest ed in estate
planning.

We a re developing plans t o provide individual counsel and guidance

in work i ng out est a t e plans whi ch will serve individua l nee ds and will also
h elp the purposes o f the Edu ca t i on al Foundati on.
Tha t' s the r e s our s e s i de :

We're smal l , but growi ng .

We ne ed your help.

Our progress in pr og r ams , of co urse , is relat ed to our progre s s in
securing r es ourc e s.

We cannot undert ake more than we can a f fo r d .

Thus, withi n

the limitati ons of our resourc e s, we have undertaken t he f ollowing programs.
1.

Mat ching grants to chapte r s fo r educ at ional purpo s es .

The s e gran t s

t o chapt e rs have usually b e en in the f orm of s cho l a rsh ips , awar ds , a nd gr ant s
f or assistance in library i mprovement.

Twenty-two chapt ers t ook a dvantage o f

�5
this matching gr a nt s progr am in 1973-74.

We hop e even more will avail

themselves o f this opp or t un i t y in the coming yea r .

Up to $400 is available

to each ch a pter on a matching basis, subj ect t o th e appr ova l of their pro posal by the Foundat i on's Board.
2.

The Educ ati on al Foundati on awards two na ti on al scho l a r sh i p s each y ear

o f $60 0 each .

One is to an outstanding

4-H Club member t hroug h the National

4- H Council ; t he other is t o an outstanding FFA member thro ug h the National
Vocati on al Agricultural Tea che r s Ass o ci a t i on .
3.

Chapter awards for scholarship.

Thes e s ch olarship recognitions a re

present ed by th e Nati onal Fraternity, reco gnizing s ch olastic excellence for
large, medium , a nd small-size chapters.

4.

In add it ion , t he Boar d of t he Educ ati on al Founda ti on has aut hori ze d a

budget of up to $1 , 00 0 f or a ddi t iona l awar ds r elated to scholar sh i p , l eadership. ac h ievement , a nd ser vic e .

Details o f this awards p rogram will be det ermined

by t he Exec ut i ve Counc i l o f the Nat ional Frat e r ni ty .
The ideas whi ch h ave been sugges t e d f or pos sib l e p r ogrammi ng development
by the Educati on al Foundation are exciti ng indeed.

At present, our creativity

and initia tive are co n s t r a i ne d by our limited r es ources.

As we succeed i n

r ai sing add i t ional fund s , I am sur e that y our Educatio nal Foundat i on can make
an ever greate r co nt r i but ion to t he educati onal purpo ses of ou r brot h erhood.
At ea ch of our national co nvent ions . one of the convent i on co mmi t t ees i s
concerne d wi th Scholarsh ips and t he Educat ional Fou nda tion.
year i s Ken net h Moore of Beta Gamma .

The chairman thi s

Br ot he r Moore will now present hi s

commit tee's report for your considerati on.

�6
Now to p r e s ent t he Scholar ship Awar d s I present Brot he r Al Knoblauch,
a member o f the Foundati on Board .

As the r etiring Pres ident of t he Boa rd , I appre c iate the oppor t un i ty
of shar ing the Educ a ti ona l Foundat io n story with you,

As leade r s of your

Chapt e r s , I urge you t o uti li ze more f ully the r e s our c e s of the Foundati on.
As alumni, I invite you to j o i n in s up po rt .

In t he Educational Foundation,

we have a good thing growi ng fo r Al ph a Gamma Rho .

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                    <text>Grand Ra p i d s Symphon y Socie ty
Ar ts and Schoo ls in Mic hi gan Grants Pr ogram
Pres s Con f er ence
August 15, 198 3
Remarks by :
Dr. Russell G. Mawby
Chairman and Chief Exec uti ve Officer
w. K. Kel l o gg Foundation
Battle Creek, Michigan

I AM DELIGHTED TO BE HERE THIS
A MAJOR

W.

SOCIETY

MO R N I N G ~

AND TO BE PART OF ANNOUNCING

K. KELLOGG FOUNDATIO N GRANT TO THE GRA ND RAPIDS SYMPHONY
A GRANT WHICH WILL BENEFIT THE SYMPHONY AND ARTS EDUCATION

FOR YOUNG PEOPLE I N WESTERN MICHIGAN.

THE W. K. KELLOGG FOUNDATION HAS A 53-YEAR HISTORY OF SUPPORT FOR
EDUCATION OF YOUNG PEOPLE -- PARTICULARLY

T ~~rra;J G
'

I N SOUTHWEST

r'1ICHIGAN WHERE THE FOUNDATION WAS CREATED AND HAS ITS ROOTS ., AS- WELL
A IJ.S CURRENT HEADQUARTERS .

W, K.

KELLOGG~

OUR

FOUNDER~

BREA KFAST CEREAL PION EER

DEDICATED HIS PERSONAL FORTUNE TO HUMAN ADVANCEMENT

THROUGH THE FOUNDATION WHICH BEARS HIS NAME,
CO MMENTED:

IN DOING

SO~

HE

HEDUCATIO N OFFERS THE GREATEST OPPORTUNITY FOR REALLY

IMPROVING ONE GENERATION OVER ANOTHER,':
We ARE HERE TODAY,

IT IS WITH THIS BELIEF THAT

�(
2
)

IN AFEW MI NUTES
.
I YOU W
ILL LEAR
I
'J ALL ABOUT THISI
'JEW GRANT.
.
.P
-R6GRA
i"1
,
THE FOUNDAT
ION BEL
IEVES ITISAN EXC
IT
ING AND VERY COMPREHENS
IVE
PROGRAM
.
I DEVELOPED BY THE SYMPHONY COOPERAT
IVELY
W
ITH

.
r
'
u
-

S~

I
"•

N

~~~~~ ~ N

~L

SCHOOL SYSTEMS SURRO
t
J .
.
•
"
JGRAND

ITISONE OF 1
2PROGRAM GRANTS
.
I WH
ICH TOTAL MORE THAN $
1
.
5M
ILL
ION
.
I
THAT HAVE BEEN AWARDED BY THE KELLOGG FOUNDAT
ION TO M
ICH
IGAN
'S
PREM
IERE V
ISUAL AND PERFORM
ING ARTS ORGAN
IZAT
IONS IN THE PAST
THREE MONTHS
,

TH
IS STATEW
IDE
.
I MULT
I
-GRANT IN
IT
IAT
IVEBY THE FOUNDAT
ION HAS AS A
PR
IMARY PURPOSE TO MAKE AVA
ILABLE FUNDS TO ENCOURAGE

-

~ I

IG N'S

TOP

ARTS ORGAN
IZAT
IONS TO BOTH CONT
INUE AND EXP D THE
IR PROGRAMS FOR
:
:
;
.
,

SCHOOL AGE AUD
IENCES
,

THESE PROGRAMS W
ILL REACH THOUSANDS OF f1
ICH
IGAN

CH
ILDREN OVER THE NEXT THREE TO FOUR YEARS W
ITH MUS
ICAL AND ART
PERFORMANCES
.
I DEMONSTRAT
IONS AND EXH
IB
ITS
.
I STUDENT WORKSHOPS W
ITH
ART
ISTS
.
I SPEC
IAL CLASSES
.
I AND STUDENT V
IS
ITS TO GALLER
IES AND MUSEUMS
,

�(3
)

THE KELLOGG FOUNDAT
ION ISOF COURSE AWARE OF THE OVERARCH
ING F
INANC
IAL
CONSTRA
INTS AND PROBLEMS FAC
ING M
ICH
IGAN
; AND WE ARE ATTEMPT
ING TO
CONCENTRATE MORE OF OUR FUND
ING RESOURCES TO RELATED PROBLEMS OF
OUR STATE
. ONE OF THOSE PROBLEMS CERTA
INLY ISTHE F
INANC
IAL D
ILEMMA
OF OUR MANY SUPERB ARTS ORGAN
IZAT
IONS
,

BUT THE KELLOGG

FOUNDAT
ION
'S CH
IEF CONCERN IN ESTABL
ISH
ING TH
IS

STATEWI
DE GRANTS PROGRAM ISNOT THE PL
IGHT OF ARTS ORGANI
ZATI
O
I
\
JS
;
SYMPATHET
IC AS WE ARE TO THE
IR PROBLEMS
.

R T ER~

THE KELLOGG

FOUNDAT
ION
'S FOCUS FOR THE $
1
.5 M
ILL
ION PROGRAM ISON THE NEEDS
OF YOUNG PEOPLE
,

WE BEL
IEVE THAT THE ARTS PROV
IDE YOUNG PEOPLE W
ITH GL
IMPSES OF PATHS
FOR THE
IR OWN FUTURES AND ALSO INS
IGHTS INTO THE CREAT
IVE IMPULSES
THAT UN
ITE ALL PERSONS REGARDLESS OF

GE~

SE ~

R

E~

OR CREED
.

AND

WE BEL
IEVE THAT THE FUTURE OF THE ARTS IN M
ICH
IGAN RESTS W
ITH THE

�(4)

STATE'S YOUNG PEOPLE.

FOR WITHOUT THEIR UNDERSTANDINGJ INVOLVEMENTJ

AND APPRECIATIONJ THERE IS NO FUTURE FOR THE ARTS.

UNFORTUNATELY J YOUNG PEOPLE IN MICHIGAN ARE HAVING FEWER AND FEWER
OPPORTUNITIES TO LEARN ABOUT OR EXPERIENCE THE ARTS.

SOME SCHOOL

DISTRICTS SIMPLY DO NOT HAVE THE MONEY TO PAY TEACHERSJ TO SUPPORT
INSTRUCTIONJ OR TO SUBSIDIZE RELATED FIELD EXPERIENCES IN THE ARTS
FOR THEIR STUDENTS.

THE STUDENT OUTREACH EFFORTS BY MICHIGAN'S PREMIERE ART ORGANIZATIONSJ
INCLUDING THE GRAND RAPIDS SYMPHONYJ TO BE FUNDED UNDER THE KELLOGG
GRANT PROGRAM ARE NOTJ HOWEVER J OF A STOPGAP NATURE BASED ON SHORT-TERM
ECONOMIC CONSIDERATIONS.

RATHERJ THESE GRANTS WILL SUPPORT EFFORTS

BY THE SYMPHONY AS WELL AS OTHER THEATRE J VISUAL ARTSJ AND MUSIC
ORGANIZATIONS AS PART OF THEIR OWN COMMITMENT TO EXPAND ART
EDUCATION OF YOUNG AUDIENCES.

�(5
)

~E

ARE EXC
ITED ABOUT THE OVERALL PROGRAM AND PART
ICULARLY BY THE

GRAND RAP
IDS SYMPHONy
/S MA
JOR IN
IT
IAT
IVEON BEHALF OF THE ARTS
AND SCHOOL CH
ILDREN IN WESTERN M
ICH
IGAN
,

OUR FOUNDAT
ION ISFOCUSEDJ

AS ARE YOU
J NOT ON THE PAST
J BUT ON THE PRESENT AND FUTURE NEEDS OF
OUR STATE AND ITSPEOPLE
.

RG~

MS

�</text>
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                    <text>~/ 7 -

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�NORTH CENTRAL CONFERENCE
·STRATEGIC PLANNING FOR EXTENSION STAFFING·
Michigan State University
July 31 - August 2, 1984
Program
TUESDAY, JULY 31st
11:00 - 12:30 p.m. Registration

Kellogg Conference Desk

12:00 - 1:00 p.m.

Lunch (buffet)

Red Cedar B

1:30 p.m.

Opening Session

Linco ln A

Ray Gillespie, Chairperson
Associate Director Programs
Michigan State University
James Anderson
Associate Provost &amp;Dean
College of Agriculture
&amp; Natural Resources
2:00 p.m.

·Strategic Planning, Wh at is it? How does it work?
How do ~ apply it to Educational Organizations?·
Resource:

3:30 p.m.

Break

5:00 p.m.

Adjourn

6:00 p.m.

Pork Roast

Dale McConkey
Professor of Management
University of Wisconsin, Madison

East Patio

WEDNESDAY, AUGUST 1st
8:30 a.m.

Session II
-External Environmental Analysis·
Keith Smith, Chairperson
Leader, Personnel Development
Cooperative Extension Service
Ohio State University

Lincoln A

�Resource Persons:

Russell Mawby, Chairman &amp;
Chief Executive Officer
Kellogg Foundation
James Bonnen, Professor
Agriculture Economics
Michigan State University

9:30 - 10:15 a.m. Interaction with Resource Persons
10:15 a.m.

Break

10:45 a.m.

Work Session for State Teams

12:00 noon

lunch

Red Cedar B

1:15 p.m.

Session III

Lincoln A

·Internal Capability Analysis·

Don Swoboda, Chairperson
Associate Dean &amp; Director
Cooperative Extension Service
University of Nebraska
Resource Persons:

Karen Craig, Assistant Director
Cooperative Extension Service
Home Economics Programs
Purdue University
Gordon Guyer, Associate Dean &amp; Director
Cooperative Extension Service
Michigan State University
Grant Shrum, Executive Vice President
National 4-H Council
James Summers, Associate Director
Cooperative Extension Service
University of Missouri

3:00 p.m.

Break

3:30 p.m.

Group Interaction

4:15 p.m.

Interaction with the Resource Persons

5:00 p.m.

Adjourn

Open Evening •.•••

�THURSDAY, AUGUST 2nd
8:30 a.m.

Session IV
aIntergration &amp;Application of
Strategic Planning·
Sue Kruse, Chairperson
Leader, Staff Development
Cooperative Extension Service
Iowa State University
·Our Experience·
Robert Rieck, Associate Director
Cooperative Extension Service
University of Wisconsin
·Making it Fit Our System"
Sue Kruse

9:30 a.m.

Work Session in State Teams

10:00 a.m.

Break

10:30 a.m.

Peer Discussion Groups

11:15 a.m.

·Over the Trenches·
Richard Lewis, Dean
College of Business
Michigan State University

11:45 a.m.

Finale

12:00 noon

Adjourn
No Lunch Planned

Lincoln A

�DRAFT
5 Jul
y1984
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National policy no longer as effective, economically
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- Farmers, all Americans need help in understanding this.
6.

Changes in People and their Institutions
Extension: the founders-of Extension and the Land Grant
System did not seem to see or respect many limits on the
roles they played or the visions they saw.
(Knapp, Bailey)
i.e.	 leadership.
- Today we seem to impose boundaries on ourselves and live
with narrow roles and visions of what can be done
- Why do we let economic and scientific specialization
narrow our view of ourselves and our future?
- Why do we narrow ourselves even further with excessive
professional specialization (is extension over-trained
and under-educated?)
Farm People:
- smarter, better educated, wealthier
- increasingly will not be from Land Grant College s
- their problems
Rural People:
- their problems
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making policy for agriculture increasin gly
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                    <text>LEADERSHIP AND COMMUNITY PROBLEM SOLVING
Thoughts for a n outline of remarks by Russ Mawby
President's Forum at Saint Benedict College
St. Joseph, MN
April 8, 1991
I

-- Thank you, Colman. It is indeed a privilege and a pleasure to be
with you this evening.

- Ltt'-i

Saint Benedict as a steward a nd a resource in the community.
•	

,.	

,.	

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The historic relationship with St. Joseph -- St. Benedict's
Academy was opened in 1882 a s an institution t ha t c e r t Lf ie d
teachers at the primary and secondary school level.
St. Benedict as an institution that promotes cultural
enrichment for St. Joseph. (The University had a push in
1934 to strengthen the arts department in anticipation of
the Benedict Arts Center, which consequently opened in 1963.)
The facult y and staff of St. Benedict as a community
resource.
Stud ents as a community resource -- VISTO Program that today
involves more than 500 students in 16 different VISTO
sponsored programs. (Outlined in most recent St. Benedict's
magazine on page 18.)
II

- - Sharing those thoughts on St. Benedict and the important role it
plays in the community, naturally leads us to the assigned topic for
today: "Leadership and Community Problem Solving."

,.	

I did not want to be presumptuous or inappropriate by giving
a proposed long cafeteria list of issues.

•	

Instead, I have chosen a broad overview, to share
briefly six observations about things going on in
society. Please forgive my frequent reference to
Battle Creek, and a ctivities of WKKF -- these are
know best.

very
our
Michigan,
examples I

--Ob s e r va t i on 1: The seeming in~b~l~~ o~r political pr~~es
in institutions to deal with significant issues in substantial
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---

~~ ~ ~
~~ ~
	
~
~~
p~
r _
-",
DOE
/
lp
t
/953w

~~

�-14-

SECOND, THE CHALLENGE OF LIFELONG LEARNING.
INDEED SIMPLER.

IN THE PAST, LIFE WAS

My GENERATION COULD APPROACH LIFE

IN THREE NEAT

BLOCKS -- GO TO SCHOOL, GO TO WORK, OUT TO PASTURE.
WHOLE

HOST

BURGEONING

OF

REASONS,

KNOWLEDGE,

COMPLEXITY OF

ISSUES,

THAT
THE

THE

PATTERN

IS

ACCELERATING

NO
RATE

INTERRELATEDNESS OF

LONGER
OF

NOw, FOR A
ADEQUATE
CHANGE,

-THE

HUMAN EXPERIENCES.

YOu AS EDUCATED PERSONS MUST DEMONSTRATE A COMMITMENT TO LIFELONG
LEARNING,

INCORPORATING IN YOUR OWN LIFE A CONTII\lUHJG INTERACTION

BETWEEN WORK, FAMILY, LEISURE, AND LEARNING.

AND FINALLY, THAT THIRD CHALLENGE, INVOLVEMENT.

EFFECTIVE DEMOCRACY

REQUIRES

INGREDIENT

INDIVIDUAL

INVOLVEMENT.

A UNIQUE

OF

OUR

AMERICAN WAY OF LIFE IS VOLUNTEERISM, THOSE THINGS WHICH INDIVIDUALS
DO VOLUNTARILY, BECAUSE THEY WANT TO.

MARGARET MEAD HAS OBSERVED:

�-15"WE LIVE IN A SOCIETY THAT ALWAYS HAS DEPENDED
ON VOLUNTEERS OF DIFFERENT KINDS -- SOME WHO
CAN GIVE MONEY, OTHERS WHO GIVE TIME, AND A
GREAT

MANY

WHO

FREELY

GIVE

THEIR

SKILLS, FULL-TIME OR PART-TIME.
CLOSELY,
THAT

REALLY

EMBODIES
HUMAN

YOU
OUR

LIFE

WILL

SEE

THAT

IF YOU LOOK

ALMOST

MATTERS

TO

DEEPEST

COMMITMENT

SHOULD

BE

US,

LIVED

SPECIAL
ANYTHING

ANYTHING
AND

THAT

TO THE

WAY

CARED

FOR,

DEPENDS ON SOME FORM -- MORE OFTEN MANY FORMS
-- OF VOLUNTEERISM."
THIS FACT GIVES A DISTINCTIVELY HUMANE QUALITY TO LIFE IN AMERICA.
BUT ONLY IF WE CONTINUE TO RENEW THE "HABITS OF THE HEART," TO USE
THE TITLE OF A RECENT BOOK BY ROBERT BELLAH.

LET ME SUGGEST TO YOU

THAT THE MOST IMPORTANT WAY IN WHICH YOUR LIFE WILL BE MEASURED
ULTIMATELY IS BY THE WAYS IN WHICH YOU SPEND YOUR LEISURE TIME.
BE SURE,

TO

SOME TIME MUST BE SPENT IN HOBBIES AND OTHER FORMS OF

RELAXATION.

BUT LET ME ENCOURAGE YOU TO SPEND AS MUCH OF IT AS YOU

CAN IN PAYING BACK THE SOCIETY THAT ALREADY HAS GIVEN SO MUCH TO
YOU.

YOUR PROFESSION NEEDS YOU, BEYOND THE MANDATE OF THE JOB, TO

�-16
-

RA
ISE THE LEVEL OF PROFESS
IONAL PERFORMANCE AND ETH
ICS
.

YOUR

COMMUN
ITY NEEDS YOU
, TO SERVE ON NONPROF
IT BOARDS AND IN OTHER WAYS
TO CONTR
IBUTE TO BETTER
ING THE HUMAN COND
IT
ION
.
YOU
, TO F
ILL POS
IT
IONS OF PUBL
IC TRUST
.

I HOPE THAT YOU W
ILL

QU
ICKLY BEG
IN TO REPAY YOUR "DEBT TO SOC
IETY
.
"
THAT TH
IS PARADOX IS TRUE
:
GET
.

YOUR NAT
ION NEEDS

IW
ILL GUARANTEE

THE MORE YOU G
IVE
, THE MORE YOU W
ILL

AND THE MORE YOU G
IVE
, THE MORE SUCCESSFUL YOU WI LL BECOME
.

By YOUR CONSTRUCT
IVE INVOLVEMENT
, BOTH YOU AND SOC
IETY W
ILL BENEF
IT
.

IN PREPARAT
ION FOR SUCH RESPONS
IB
IL
ITY
, YOU ARE FORTUNATE TO HAVE
"
"
"1

'
I
I

~
BEEN STUDENTS AT ADR
IAN (OLLEGE -AN INDEPENDENT
, L
IBERAL ARTS
t

INST
ITUT
ION
: INDEPENDENT -TANG
IBLE EV
IDENCE OF THE PLURAL
IST
IC
COMM
ITMENT OF AMER
ICA
, THAT PR
IVATE AS WELL AS PUBL
IC EFFORTS SERVE
SOC
IETY
'S H
IGHEST GOALS
, EVEN IN AN AGE WHEN GOVERNMENT ISEVER MORE
~
~ ~ cJ ~
DOM
INANT AND DOM
INEER
ING
; AND L
IBERAL ARTS -IN FURTHERANCE OF THE
CONCEPT OF THE "EDUCATED MAN
.
"

�TO:

Russ Mawby

FROM:

Dave Egner

W

	
?I	 ~
JL ~
5:{
,.
K.	 KELLOGG FOUNDATION ~~ - ~
~
Memorandum
• ~
_~ ~
April 1, 1991	

•

-ee"

r-0.

.R..

RE:	 Meeting with student leaders at College of Saint Benedict
Although the meeting with students is scheduled to be informal, you
will have a few minutes to address the stlldents before they ask
questions. I think that the students would find the following things
of interest:
Mawby's view of leadership (i.e., someone who gets
something done).

•	

The importance of statesmanship and cooperation in
leadership and problem solving.

•	

Your views on community or social involvement (Le., "a
person is usually remembered for what they have done with
their free time . . . ").

•	

The importance of being w 11 informed in spite of the
media. (As a student, I wish someone had pointed out to
me that the media did not always tell all of the story.)

•	

The importance of leaders to continue their education,
formally or informally.

\

DOE/lpt/954w

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                    <text>W. K. Kell o gg FUll n d a tio n &amp; It s Commi t men t t o Ba tt l e Cree k

1. Introducti on

Appr e c iate th e o ppor t un i ty to be h er e t h i s mornlng.
Repr e s ent the W. K. Kell o gg Foundati on.
Talk v ery bri efl y about the Foundati on, it s
Battl e Cr e ek.

r elation~hip

and it s commitment t o

2 . Ke ll o gg Found at i on
SLIDE ONE: "W. K. Kell o gg Found a ti on"
Pr oduct o f t h e f r e e e n t e r pr i s e syst em. Wea lth cr e at e d b y Mr . Kel logg 's
creati vi ty and h a rd wor k through th ~ K0 l 10gg Compa ny .
In l Qll, Mr. Ke l l o gg es t a b l ished th e Ke l l ogg Fo unda t io n a n d
tr an s f er r ed mo s t o f his pe r s on3 1 we a l th ... lar gely in t h e f orm of Kello g g
co~ non s t o ck ... t h en val u e d a t $45 milli on .•. t o th e Found at i on.
SLI DE n.Jo: Toda y, Ke llo gg Fou ndation
g ra ntma ki ng fJu nda t io ns i n t he U. s .

1S

o ne of the fiv e l a r ge s t pr iv at e

As s et s of ap pr o ximat ely $1.3 bill io n do lla r s .
Annu al gr a n t ma k i n g o f $80 milli on doll ar s.
SLID E T HREE' Cr a n t rnak i ng t o Improv e Human \.Jell Be i.n g
Thr e e pri mary a r eas of p r og r a mmi.ng conc e n tratio n , with gr an ts made
and	 Lat in Ameri c a pri maril y.
Sl.I DP. FOUR: De mon str at i on pr o j ect s
d e l iv e r y.
SUD I': FI VE ;
Sl.rlll ~

S IX :

Bl.ANK

~~

A.	

:n

f o cu s i.ng on prob lems In :

111

t he U. S.

1) h e alth ca re

t·duc a t io n

3) a gr i c ultu re

LT D[

Ac cur at e t o s a y f e w communit i e s of Ba t t le Cr e ek' s s ize h av e a maj or
founda ti o n lik e th e Ke l lo gg Foun dation h e adqu art e r ed wi th in th eir
h oun dar i e s.
No r do mos t c i t i e s h a ve a f ou nd a t i o n th at i s as c ommitt ed to ov e r a l I
.; 0 muni t v h ,'t t ,~ r lll e n t a nd gr owt h a s Ke l lo gg Fo un da t i on i s t o Battl e Cr c .;.;.
K,' l l n i~ !~ F ri u nd a t
'1 ", 11' ,

lll 'W

ion h a s rnade gra n t s of $4 5 million i n Battl e Cre e k . E3 Ch
i n I\ attl t ~ C T (' I ~ k a r e ma de of f rom $4 to $10 milli.on.

~ r : l ll t s

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Lakeview Sch ool Distri ct
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�</text>
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                    <text>,,---First

i

--.
Draft

Remarks by Dr. Rus se l.L G. Mawby
Chairman and chief executive officer
w. K. Kellogg Foundation
and

Chairman,
Council on Foundations
Thursday, April 7, 1983
34th Annual CF Conference
San Francisco, California

At last year's annual conference in Detroit, my predecessor as Chairman,
Leslie Luttgens, characterized 1981 as a year of change for the Council and
the grantmaking community.
new programs.

Such change took the form of new leadership and

That thrust toward capitalizing on new opportunities and

needs was the necessary product of many internal and external forces affecting
all of us.
The decade of the 1980s is two years and three months old.

And we are

finding that it is exhibiting all the characteristics most of us predicted it
would have: hard, tough, challenging.
I think there remains, however, an unextinguishable attitude of hope and
optimism among people.

It is an enduring belief that we -- as a nation and

�2.

a world of reasoning, intelligent beings -- will win out over the battery
of difficulties that we see positioned before us. Such a belief underpins
the whole philosophy and history of private philanthropy, and private grantmaking, in American society.

Why?

Because the belief that improvement is

attainable has proven, inevitably, to be true.
Peter Drucker has said that "results are gained by exploiting opportunities."
And Arnold Glasow tells us that "problems are opportunities."
So, today, those problems, and those opportunities are legion for both
society and the grantmaking community.

They are forcing all of us, as indi-

viduals, as communities, as part of this nation's business and industrial
sector, educational and health care systems, and, yes, as grantmakers and
grantmaking organizations, to take a close, careful, and in some cases,
painfully frank look at ourselves, our work, our plans and our future.

We

have found as a result of such analysis that we can even do a better job by
using our fewer resources with more precision and with more accountability.
Importantly. we have found it is possible to alleviate operating costs

�3.

by watching pennies, not just dollars, and by developing practical interests
in cooperation where it never -- or only marginally -- e xisted before.
Employees and managers. businesses and universities, elected officials
and voters. have begun to acknowledge by deed -- not just words -- the real
value in collaboration to solve problems.

We have truly. and collectively.

begun to understand and appreciate Arnold Glasow's view of problems as
opportunities to achieve important social progress.
The Council on Foundations is among organizations in the non-profit
private sector to accept the problems and opportunities to make changes in
its procedures. methods. operations and priorities.

Such changes are resulting

in greater service to all of you as members of the Council.

And I believe

the Council's difficult decisions of the past several years will. ultimately.

~ 1" t. t) P~&lt;­
accrue to the millons l~hO benefit from this country's private philanthropic
work.
Our Council began doing things differently as we turned the corner into
the 1980s.

It continued in 1982 with an important s elf study of the Council's

role, responsibilities and services.

The recommendations of that self study

�4
.

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�5.

that came from the realignment of priorities, and with tighter agendas
coupled to more exacting preparation of materials by Council staff for
those meetings, greater Council efficiency and productivity is evident.
During the Council's recent self study there was another serious concern
which drew the attention of the staff and the board.
the Council's cloudy, long-term financial picture.

It was, of course,
A careful review of

income sources showed that the Council was not generating the revenues
needed to sustain the growing scope of its various programs.
As you know, the Council's primary purposes are threefold:
ONE, to help improve the climate for growth of corporate, private and
community foundations;
TWO, to

~~

regional associations of grantmakers; and

THREE, to· foster development of professional leadership for the entire
foundation community.

It is a broad-gauged, vital, and difficult mission.

The Council has tightened its budget and has trimmed its list of objectives
where practical.

But none of us want to reduce or eliminate programs that

are essential to meeting critical needs of the membership.

�b•

~~~ ~

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�8.

Satisfaction, because we have seen the number of community and corporate
foundations, and giving programs, grow dramatically during the past decade,
as well as their impact on society.
But there are also concerns for the future.

And I cannot end my comments

today without mentioning three of them.
We must increase our efforts to correct the truly absurd public support
test to which community foundations are subjected; and which today effectively
penalizes a community foundation which is successful in expanding its asset
base and grantmaking.

This change can, and should, be made by the U.S. Treasury

Department, and without delay.
We must also intensify our efforts to ensure that foundations comply fully
with the law as it relates to public reporting of grantmaking and management
activities. Through example, and peer group pressure, we should work towards
the goal of all foundations with significant assets and grantmaking annually
publishing public information about their work. '
And finally, within weeks of related Congressional hearings scheduled in
the U.S. House of Representatives, we must also ask ourselves, as individuals

�9.

presumably commited to the overall value of philanthropy in our society)
why one segment of our field -- namely private foundations -- is in a state
of decline.
Why has there been) with only a few e xceptions) a near "zero birth rate"
for new) large foundations since 1969?

Why are today's entrepreneurs not

creating private foundations with their we a l t h in the American tradition of
Carnegie) Ford) Pew) Mellon) Kellogg, Mott) Kresge) Sloan) and Kaiser?

We

must ask ourselves --- as individuals and as an organization responsible for
helping to determine the future of philanthropy -- whether we believe that
private foundations are important to America.

And if the answer is yes)

then we must also ask ourselves what must be done to remove the barriers to
creation of new private foundations right now, as well as ten, twenty, thirty
years from now.
In closing) I would only add that I consider myself fortunate to have
served as the Council's chairman during the past year -- fortunate to have
worked with a chief executive officer of Jim Joseph's caliber, to have seen
the Council continue to improve its services to members) to continue to

�10.

speak out, and to speak up, on behalf of philanthropy; and to continue to
face the tough questions which will determine the future of private giving
and private grantmaking in our society.
It is no small, nor insignificant, task.

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                    <text>"CHANGING GROUND RULES FOR AMERICAN
HIGHER EDUCATION"
Remarks by
Russell G. Mawby, President
W. K. Kellogg Foundation
at the
67th Annual Conference
National University Continuing Education Association
Cincinnati,	 Ohio
April 6, 1982
I

Thank you very much for inviting me to be one of your featured
speakers at this, the 67th Annual Conference of the National
University Continuing Education Association.

I am pleased to

participate in the process you have undertaken to examine the
impact of change on higher education and the challenges
to continuing education.

presented.

You have the responsibility of accommodating

and adapting to change while achieving the goals of your institution.
Yours is not an easy assignment, but neither is it an impossible
one.
The decade of the 80s has been described as the "Decade of
Determination" in higher education.

It will, without exaggeration,

be a time of reckoning, culminating in the survival of the fittest.

�2
I'm reminded of Charles Dickens' wonderful opening of A Tale of Two
Cities:

"It was the best of times, it was the worst of times,
it was the age of wisdom, it was the age of foolishness,
it was the epoch of belief, it was the epoch of incredulity,
it was the season of Light, it was the season of Darkness,
it was the spring of hope, it was the winter of despair,
we had everything before us, we had nothing before us, we
were all going direct to heaven, we were all going direct
the other way--in short, the period was so far like the

•

present period, that some of its noisiest authorities
insisted on its being received, for good or for evil,
in the superlative degree of comparison only."

But such periods of stress, whether in Dickensian England
or today in America, too easily viewed only in a negative sense,
can and do hold dramatic opportunities for positive change.

Such

�3
change will be more possible for -- and familiar to -- the institution
which has historically viewed constant renewal as part of a
continual commitment, rather than a backed-into-a-corner imposition.
Most of us as individuals, as well as many of the institutions
we represent, are particularly receptive to change at times of
personal and professional crisis or misfortune.
My personal view is that institutions of higher education
must become both more creative and more conservative -- not
necessarily contradictory positions.
hand in hand.

In fact, the two can go

Leadership has an obligation to be increasingly

conservative in managing financial and human resources during
times of economic constraints.

At the same time we must ask --

how can our limited resources be more creatively applied to
existing or new educational challenges?

Can we challenge the way

things have "always been done" to develop better programs, while
at the same time we tighten the purse strings?
I am firmly convinced that you -- as creative leaders -- are
uniquely positioned to help assure your institutions' and your

•

�4

profession's viability through a strong, wide-reaching program of
continuing education.
You can stand head and shoulders above the crowd -- demonstrating
to your institutions that you are the experts in continuing
e duc a t i on and that you can run programs that prove it; proving,
through knowledge and leadership in the field, that you are the
expe r t resource in your institution's vital plans to restructure
and respond to population and clientele changes such as were
outlined by Barbara Caplan on Sunday.
I will limit my comments today to several steps you might
take in developing the type of strong continuing education program
that is well institutionalized and keenly involved in the campus
and community interactional network; and steps you might take as
individuals to make yourselves the masters of your professional
field and of your own destinies.
II
As all of us are well aware, the times before all of us will
not be easy.

Some say the outlook for higher education is particularly

�5
dismal.

The percentage of young people who go from secondary

school to college is steadily dropping, as is the percentage of
students retained until graduation. The baby boom which began
after World War II came to an end in 1960, after which the fertility
rate began a steady decline.

In the inexorable course of time,

the peak of this crop of babies reached college age between 1978
and 1982.

The pool of potential enrollees is now expected to

drop dramatically and continue falling for the rest of the century.
Meanwhile, many new kinds of postsecondary institutions are
emerging, all wanting their share of the declining numbers of
students.

Some of these institutions will be so compliant to the

whims of their students that they will debase the currency of
learning.

Others will devise curricula or methods to meet previously

unserved needs, which lie well outside the presently conceived
missions of colleges and universities.

Likely -- if we are

perfectly candid -- some will do a better job of providing education
than our existing institutions.

As you well know, there is

alre ady an increase in the numbers and quality of training programs

,

�6
by large health complexes, research and development units of
industry, and advanced science and technical bureaus of government .
If this trend continues, and if these training programs win the
right to award degrees or credentials, they may prove to be
respectable and worthy alternatives, serious competition for our
current programs of undergraduate, graduate, and professional
education.
If these possiblities materialize , then all of you in academia,
and the colleges and universities which remain, will be confronted
by problems of a nature and magnitude that we can hardly visualize

•

today.
But even if institutions of higher education do all the
things which we already know how to do to modify traditional
patterns of post-secondary education, the response may not be
sufficient.

The number of potential students of typical college

age will fall so drastically in proportion to the overall population
that our institutions must find new clienteles if institutional
talents and resources are to be fully engaged.

�7
We may speculate about the nature of these new clienteles
foreigners, physically handicapped, non-academically-gifted
persons, and minorities, all with educational needs to be met.
But there is another group, sufficiently large, capable, and
rewarding to our society to make broad use of the talent and
resources that colleges and universities possess.

I refer of

course to our adult population.
III
When I suggest a sharpening focus on the continuing educational
ne eds of adults, I do so not from any compulsion to "save our
colleges and universities" by finding another market.

I say it,

rather, because these needs reflect our changing contemporary
so ciety, the altering life patterns of our citizens, and the
burgeoning of new knowledge.

And I say it out of an emphatic,

whole-hearted conviction that the serving of lifelong learning
needs is a legitimate, but unfulfilled, role for institutions of
hi gh er education.

�8
Each institution must work out its distinctive destiny in
terms of its resources and the needs and interests it wishes to
serve.

There are at least 450 continuing education programs now

in operation across the country.
different futures.

There will be 450 -- and more --

But there are some general ideas that I would

share with you as you move ahead as leaders in this field.
Be creative in institutionalizing the concept of continuing
education.

Few institutions of higher education have really

accepted the full implications of the concept of lifelong learning
and done something about it in terms of their organizational
chart, patterns of financing, faculty reward systems, functional
activities, and relationships within the institution and with
organizations beyond.
In the 1960s, continuing education -- or extension, if you
will, -- was considered to be anything done to serve an outreach
function.

It was run by a campus extension office.

But increasingly,

as declines in student numbers on campus have led to cuts in
revenues, various departments have appealed for control of their

�9
own piece of the extension "pie" in an attempt to shore up clienteles
and budgets.

I know of one university, for example, which has 38

separate, independent, continuing education programs.
One way to view the future would be to say that extension
has won its battle to have the whole university regard adult
education as essential.

The idea is diffused everywhere.

"A

university can have as many as 38 extension divisions," you say.
"Hurrah!

We have won.

Now let us turn to other matters."

But even as such a viewpoint is hypothetically expressed, it
sounds more and more hollow ... Doesn't it?
Why?
I believe you know why.
---Because the essential spirit and balance of adult education
within the institution is lost in such fragmentation.

What is

everybody's business is nobody's business.
---Because the central managerial functions of adult and
continuing education -- residential centers, evening colleges,
off-campus cent ers, correspondence education, and other forms of

�10
distance learning including radio and television stations -- must
be centrally managed.
---Because the problems of society do not present themselves
in terms of the subject-matter departments of our colleges and
universities, but rather are interdisciplinary, complex in content
and require integrated educational approaches.
---Because the skills of adult and continuing education
program design and execution demand highly developed specialists
and leadership.
---And because the capacity to understand and work with
outside groups -- both fellow educational providers and clients
is essential and requires special skills, education and leadership.
In my view, there is a need and a place for a single continuing
education office (or department) on the campus, which is a part
of the central administrative structure of the university.

Such

central management is especially vital in light of current economic
pressures to which institutions find themselves subjected.

An

extension program cannot be cost-effective if evening classes

•

�11

have a budget and director apart from off-campus classes, which
h ave management different from outreach programs of another
nature.

Cost-effectiveness in managing a continuing education

program comes in having a central administrative and budgetary
structure with sufficient checks and balances.
Of equal importance to the administrative structure of
continuing education is the attitude structure for continuing
education.

The university was conceived in our society as a

knowledge resource center with responsibilities in teaching,
research, and service.
is for life.

It should practice the belief that learning

Learning is essential for occupational proficiency;

for civic competence; and for family, avocational, and self-fulfillment
goals; but most importantly learning is lifelong, in myriad forms
and circumstances.

The university must appreciate that adults

are different from young people, and must sensitively and adeptly
respond to their needs.
How can the university institutionalize the right attitude
structure for cont i nu i ng edu cation ?

I suggest we must be more

•

�12
creative in developing problem-oriented programs, in addition to
the more traditional discipline-oriented activities.
Consider such societal concerns as health care delivery, the
viability of our local political institutions, the efficacy of
elementary-secondary education, the family as the basic social
institution, the special problems of the aged.

Resources from

throughout the university must be mobilized to deal in new and
comprehensive ways with such issues.
Another part of this different response to the "Challenge of
Changing Ground Rules in American Higher Education" would be for
you and your institutions to show real creativity in working with
the informal network of other continuing education organizations.
Here I mean voluntary organizations, community agencies, business
and industry, libraries, and churches.

While continuing education

activities of universities customarily include these contacts, I
suspect such interrelationships have been neither as systematic
nor as comprehensive as they should be.

•

�13
Develop better linkages between the formal (traditional
undergraduate and graduate) and informal teaching programs.
Usually these teaching activities at the university exist side by
side with virtually no interaction.
Show creativity in inter-institutional arrangements, demonstrating coordination and cooperation.

Institutions of higher

education must be less unilateral in their educational activities.
Be more creative in the use of new technology in learning.
Much has been made of new hardware and software available for
teaching.

The challenge in the utilization of new technology

lies with the human element, both teacher and learner.
And, as leaders in continuing education, you need to furnish
that new spark of creativity and commitment in identifying specific
target audiences in various settings.

With some client audiences,

exemplary effort in continuing education can be cited; other
audiences are virtually or absolutely unreached.

No one would

advocate that a university should be all things to all people.
But institutions of higher education should be charged with

&amp;

�14
strengthening all of education -- with creating new institutional
forms if they are needed, nurturing them, preparing personnel ,
evaluating their effectiveness, and developing modifications so
that educational needs can be b etter met.

IV
It may be presumptuous, but let me cite some possibilities
for greater continuing education services.
To begin with, what about continuing education in the professions ?
"Oh, boy," you say, "where has this guy been the past 20 years?
Do esn't he know what we've been doing in continuing professional
education?"

Yes, I know, and almost everybody knows and takes as

an article of faith that lawyers, architects, dentists, pharmacists,
social workers, school teachers, and certain other professionals
need to go on learning throughout their lives.

We know about the

continuing education programs offered to them.

But we also know

that many professionals are laggards in this respect.

And so,

slowly and reluctantly, the professions themselves, and the state
governments which license some of them, are taking steps to bring

•

�15
matters under social control.

Many such efforts have to do with

supervision, regulation, and the imposition of penalties for
"poor practice," but a great deal of hope has also been attached
to the provision -- and the mandating --of continuing education.
How active are you, as continuing education's leaders and
spokespersons, in working with individual professions and professionals,
to help them understand the need for, develop, and then take
advantage of continuing professional educational opportunities?
How active is your institution ?
capitol?

In your community?

In the state

In testimony before licensing and other state boards?

In dialogue at national professional conferences?
national groups?

And with other

And how much progress is being made in relating

continuing professional education to individual needs, with
"success '! measured in terms of performance in professional practice
rather than simply accumulated CEUs?
Outside the professional fi eld, associations devoted to
religious, political, so cial, and economic causes are also now
turning to adult education as a way of achieving their diverse

•

�16
ends.

Large numbers of people are seeking to acquire basic

learning or fundamental life skills, to secure high school equivalency
certificates, to use experience in an educative way, to earn
non-traditional degrees, and to learn new kinds of work competence
or expand the ones they already have.

In many organizations,

particularly the military services and some major corporations,
work time and study time are meshed with one another.
Is it appropriate for me to suggest that you -- again as
leaders of continuing education -- recognize, reflect, and advocate,
in tangible ways, a commitment to continuing education?

What are

you, as leaders in the field, doing to pragmatically raise the
awareness of your college freshmen that they are launching a
process of learning that will be lifelong, and a relationship
with their, and your, academic community which should be continuous?
In this regard, I often ponder the fact that as a society we
hav e built a great industry around the concept of estate planning ,
but these elaborate plans are implemented only at death.

Why not

a comprehensive approach to building an individual plan for

•

�17
living -- for lifelong learning and growth, reflecting the latest
notions of the stages of adult development, incorporating an
individual's personal values and goals, and representing a totally
comprehens ive and refreshingly new accommodation of institutions
to the inter-relationships between work (profession, career),
family, leisure, and learning? Could it be done for the 18-year-old
college fre shman?

For the 23-year-old medical student or the

48-year-old computer programmer? Can you do it?

Can the institution

you represent do it?

v
In the hope that you will give further thought to these
ideas and questions, I offer two related cautions.

Both are

based on my foundation's some 40 years of supporting continuing
education programs in a variety of forms, settings, institutions,
and professions.
First, the path for creating new programs for adults is
neither simple nor easy.

Since 1970, a number of people have

believed that the essential idea of non-tradition al e duc a t i on was

,

�18
simply to do the opposite of what tradition suggested.

If a

program had previously been completely prescribed, then it could
be made completely elective; or, if all courses had been taught
during the day on campus, then t each them at night somewhere
else.

Some very costly mistakes have resulted.
Another cornmon error is to pick up a successful program in

one field and to put it down, intact, in another.

People have

not understood how complex is the model they seek to use and how
it has be en tailored to fit the situation in each of the places
it is used.

Perhaps its principles -- or, at least, some of

them -- can be transplanted, but their application to their new
setting is never easy.

If continuing education is to be as

firmly rooted in futur e practice as introductory e du c a t i on for
young people is today, we must expect no easy and quick gains but
must be prepared for dedicated, even dogged, e f f or t .
My s e cond caution relates to a point I made earlier.

If

colleges and universities are to become true centers of learning
throughout the adult years, then the desire to bring this about

,

�must be ardently pursued for its own sake and not merely because
such a course of action is thought to be necessary to save the
institution.

VI
So, how does all this relate to the changing ground rules of
American higher education?
university?

For my program?

What does it mean for my college or
For me personally and professionally?

I have tried to suggest that it must mean a new attitude
about continuing education.

Colleges and universities, and you

as professionals, can take the "low road" that looks on the
continuing education function as merely acquiring students who
pay tuition.

Or you can take the "high road" that advocates the

importance of continuing education for all students and individuals
of a l l ages .
It also means an awareness that if your institutions do not
transmit knowledge to the people who will, and actually do today,
control society, then you cannot effect necessary change.

t

�20
Full circle, then, to change as it relates to you and NUCEA.
For all of the foregoing hopes , dreams, aspirations, and potenti al
will depend

in the final analysis -- on the continuing education

of th e continuing education professional and on the abilities and
vision of key organizations like NUCEA.
NUCEA must strive to further develop a pool of continuing
education leaders.

Today there are only a few individuals who

have gained a national or international reputation as expert
continuing education administrators.

In too many instances,

those appointed to run continuing education programs are selected
because they have excellent track records as deans or faculty
members in other areas.

Once appointed, they are expected to

just tldo it," meaning run an effective continuing education
program .
Such narrow attitudes toward the skills, perceptions, and
qualifications needed from a continuing education director only
serve to explain why, under budgetary pressures, too many institution s ca s t un enli ghtened eye s at continuing educ ation as something
they can eliminate in an effort to cut corners.

�21
To advance the cause of continuing education, NUCEA might
identify and affiliate with leading universities that have an
impressive record of scholarship in continuing education.

NUCEA

might then direct new deans, directors, and faculty to these
institutions to participate in mentor experiences in order to
develop the skills needed as continuing education administrators.
There also needs to be continuous "two-way traffic" on the
bridge between scholarly research and theory development in
continuing education, and the application of that scholarship in
practice.
NUCEA might solidify its role as resource center for the 30
to 40 differing organizations which today provide continuing
education experiences for their members.

For example, l've been

told the NUCEA region coordinated by Memphis State University has
done a particularly good job of developing a network of resource
agencies, materials, and institutions that can be called upon to
meet a variety of programming needs.

NUCEA has the potential for

also developing greater awareness and support among college and

J

�22
university presidents for the challenges, opportunities, needs
and institutional payoffs which are reflected in making available
continuing education opportunities for their own continuing
education administrators and faculty.
The future is equally challenging and full of opportunity
for each of you as continuing education professionals.
If you are perceived as being without consequence or contribution
to new educational needs or solutions, you may well be among the
first casualties of the "decade of scarcity" ahead.
On the other hand, if you perform well professionally, you
will be recognized, accepted and called upon as individuals with
unique scholarly resources, experiences, and practical talents.
[Let me apologize here if my language seems a bit sexist.
I've struggled to balance the male and female pronouns in my
remarks, particularly so since I recognize that some of the
greatest leaders in extension work have been, and are today,
women. ]

I

�In either case, the effective continuing education administrator
will know how to perceive the needs of adults by knowing the
community which the university serves and its social and economic
fabric in relation to the greater social system.
He or she will keep abreast of advances in new knowledge and
ways of transferring that knowledge to the people who can best
use it.

He will be well read on the subject of continuing education

(more than 2,500 doctoral dissertations have been written about
it); he or she will attend conferences, when appropriate, to form
networks with resource agencies and others in the field; and he
will continually study personal successes and failures in order
to build a better program.
The effective continuing education administrator will be
that person who has so clearly become the master of the scholarly
"body of knowledge" on adult and continuing education that he has
demonstrated both his intellectual excellence and standing, and
his value to his institution in ways no one else has or can.
will hav e cr eated the environment in which he and his staff

He

�24

continue to learn and grow and develop programs in concert with
the people they serve.
From the unique continuing education knowledge base he
possesses, and through the special skills and talents he has
carefully honed, this professional will provide critical leadership
for his department and his institution during the coming era of
"changing ground rules in higher education."
He will work creatively to help his college or university
overcome an outdated, full-time equivalency based funding formula.
Through NUCEA and other affiliations, h e will help higher education
and America cast off the constraints of self-created systems of
credentialing and accreditation.

Using his reservoir of experience,

he will work effectively with his university faculty to alleviate
their discomfiture in dealing with other than captive, post-adolescent
students.

And, he will be at the forefront in successful efforts

to remove the reluctance of institutional decisionmakers -- and
those beyond -- to condone or champion unaccust omed approaches to
reaching educational objectives.

�25

VII
It is the best of times.

It is the worst of times.

The

characters in Charles Dickens' novel lived at a time of dramatic
social and economic change.

I suspect that so do we, and so does

higher education in America.

But I also sense a readiness on the

part of academia -- and on the part of learners -- to consider,
explore, test new concepts and patterns.
It is the best of times.

It is the worst of times.

Yet at

no time in the recent past have you as professionals and continuing
education as a concept and as a reality been better positioned to

..

help chart your professional futures, those of your institutions,
and that of higher education generally.
It is the best of times.

It is the worst of times.

But we

should remember that universities always honor faculty members
who demonstrate outstanding erudition and competence; even in
times of scarce resources, Nobel Prize winners are seldom fired
from their jobs.

Extension leaders who are equally knowledgeable

and able need have little fear for their futures.

Departments of

�26

continuing education and institutions of higher learning must
rest on the sagacity and performance of those who operate them.
On no other rock can they securely stand.
Godspeed in your efforts to reach such high, firm ground.

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                    <text>Remarks by
Dr . Russel l G. Mawby , President , W. K. Kellogg Foundat io n
at the
De di cat ion of the W. K. Kellog g Arabian Hor s e Center
Califor ni a State Polyte chni c Univers i t y , Pomona
April 6 , 1974
I

It is a pleasure to participate in the dedication of the W. K. Kello gg
Arab ian Horse Cent er , r ep r e senting the Board of Trus t ee s of our Foun da t ion
on this happy occasion.

I co nv ey to you the gr ee t i ngs of our Boar d and the

special greetings of Dr . Emory W. Mor r i s .

Fr om the Foundat ion 's standpoint,

Dr. Morris played a n especial ly s ignificant role i n t he dec is io ns and activi ties which have led to this day .

During the 40 ye ars in which he has been

associat e d with the Foundat i on , for 27 years a s our chi e f execut i v e offic e r
until his r et ireme nt in 1970 and now as the chai rma n of ou r Board , h e was
vitally involved i n t he decis ions through which the ranch be came Cal Po ly
and in our providing funds for the development of t hi s new fac ility .

He

ve ry much regr et s that he c an not be here today and asks t hat he be rememb e r ed
to his many fri ends and to all who are i n attenda nce .
II
A dedication program i s fut urist ic by defin it ion, a forward l ook i ng
occasion .

But as we dedicate thi s handsome new fa c ility and l ook to the

future , it is i mpo r t a nt to look bac k to t he he r i t a ge of this pla ce an d
these horses .
W. K. Kellogg established the Kellogg Company in 1906 and began coming
to California for the winter months in 1920 .

He developed an interest i n

�2

Arabian horses and i n the mid 1920 's aCQui red 800 plus acres of l a nd and
beean bu i lding h i s l ov e l y ranc h estate- - the big hous e on th e hill, the
smaller hous e fo r f amily members , the gardens and ponds, the stables and
pastures , the or ch a rds - -and the developme nt of the Ar abian h e r d , as s emb l i ng
select anima l s from the Uni t ed States and import s from ab ro a d , e special l y
f rom La dy Went wor t h ' s Crabbet Park Stud in Engl an d.

Th e Sun day s hows, which

became a t radition i n Southern California . were started soon the reafter ,
with t he s how a rena c on s truc t e d i n 1930.
Mr . Kelloeg loved the r a n ch, not on ly becaus e of its beauty and because

i t was the perfec t home for h is Arabian s , but also because i t was " home"
for a number of years fo r his son Kar l and fam ily , a nd daug ht e r Beth a nd
h e r fam i ly .

A numb e r of his grandchildr en spent the ir early y e a rs here

on the ranch .
As a part of t he colo rful h eri t a ge, ma ny famo us guests v is ited the
ranch :

Colonel Lindberg , Madam Schumann- Heink , Clara Bow , Gary Cooper,

Laur a LaP lant , Ol i v i a DeHav ila n d, Dougl a s Fairb a nk s, Mary Pi ckfor d , Wallace
Berry, Mar lene Di et r i ch , the Ou r Gang kids, Will Rogers .

Rudolph Val ent ino

used the great hors e , J a da an, in several movies and Tom Mix rode Kellogg
Arab ians i n several Tour n ament of Roses parades .
Thus , t he ranc h from its earliest days - -in several ways - - helped to
popular iz e and imp rove the Arabian breed .
II I

In 1932, the ranch and the horses were g iven to the Uni v e rsity of
California , Davis , for their r e sea r c h and demonstration programs in a gr i c ulture.

Mr. Kel logg reserved on ly 50 acres and t he r e s i de nc e s for his

personal use , including certain relationsh ips with the horses .

�3

When World War II came along, he a sked the University of California
that the ranch be returned t o him s o that it could b e used by the United
Stat e s in the war effort.

Thus, during the war the Army used th e ranch

and horses as a ca va l r y remount s tat i on an d as a t raining cent er f or dof,s
o f the K-9 Corps.

IV
After the war, the Army had no further use f or the ranch and tran sferred
it t o th e U.S. Department o f Agriculture.

The USDA, deciding that it had

no use for the ran ch and inadequate budget s t o maintain the program here,
declared the ranch surplus in 1948 and turned it ove r to the Gene r al Service s
Administration f or di sposal.
With the help of ma ny people, including l ocal leaders in Pomona, in
this Coun t y and in the State of California, and l overs of Arabian horses.
and helped by the interventi on of members of Cong r e ss , including Senat or
Knowland and Cong r e ssman Richard M. Nixon, and Se cretaries of Agriculture
Cl i nto n Anders on and Cha r l e s Brannon, Mr. Kellog g and Dr. Morris suc ceede d
in having the ran ch returned t o the Foundati on with the understanding that
it would be used f or t h e benefit o f the people of California.
Many al t e r na t i ve us es f or the property were con sidered.

In 1949, the

ranch was de eded t o the St a te of Cal i fo r n ia "to be u sed f or oc cup at io nal
training con sist ent with the phil osophy and ob j ect i ve s o f Cal i f orn i a State
Polytechnic Col lege . "

Thus began thi s campus.

Si nc e Cal Poly had pro gr ams in agriculture, including animal scienc es,
t he de e d included the provis o t hat the Arabian herd would be maint ained
a nd t he Sun day shows would be continued, f or a p eriod of 2 5 year s (throu gh

�4

1975), with the College then free to make a dec ision regarding the future
of th e Arabian prog r am.
As th e campus gr ew, f ar exceedi ng earlier expectat ions, i t soon bec ame
apparent that the horses would have to be relocated .

Thus , under the l eader-

ship of Chancellor Dumke and the trustees of the Cal ifornia State University
a nd College

System , and President Kramer and other offic ials at Cal Poly ,

pl ans for t he s e new fa ci liti e s we r e dev e lope d as a par t of the Unive rs ity 's
master plan .

The officials of this University and the trustees and officers

o f the System regard the Arabians as an important and unique feature o f
Cal Poly and, thus, to insure that the Arabian program might continue t o be
a par t of t hi s i n st ituti on, th ey app roac hed th e Foundatio n f or support i n
t h e development of t he new stables .

This abbreviat ed chronology leads u s

t o today .
I t seems s ignificant to remembe r that the ranc h a nd th i s he rd of Arabi ans
are approaching the golden anniversary- -5 0 years since Mr . Kel logg f i r s t began
a ct ivit i es here .

One hal f of th at hal f cent ury represent s the Cal Poly y e ar s.

And it is excit ing to realize that today marks the beginning of another era,
a commitment that the Arabians wi ll be a part of Cal Poly into t he future .

v
A great many people have been a pa rt of this effort.

On behalf of the

FOllildation , I would mention a few :
Fi r st, W. K. Kel logg , a man of vi si on and f oresi ght an d wit h t he rar e
capacity for turning dreams into tangible real ity ; Dr . Emory W. Morr is ,
Mr. Kel logg 's val ue d colleague and the long-time l ea de r o f the W. K. Kellogg
Foundat i on; and th e f ormer p res ident of Cal Pol y, Dr . Jul ian McPhee , an

�5

unusual educator and administrator.

These three visionary leaders made the

initial commitments.
Se co nd , key o f f i c i a l s of the California Univ ersity and College System;
The Board of Trustees, Chancellor Dumke, President Kramer, Dean Beckett,
and others.

This Arabi an horse program i s different, truly uniQue, and

many educational leader s would have f ailed to see it s usefulness an d appropriat en ess in the life o f an academic institution.

Without their suppor t ,

nothing could have happen ed; b e ca use of their vi sion and enthusiastic support, this uniQue dimen sion of educ ation has fl ourished.
Third, the Arabian Advisory Committee.

This group, with those present

and those who have s e r ve d in e a r l i er y ear s, has played a key r ole in improving the Cal Poly herd, st r eng t he ni ng t he program in many ways, and fulfil ling Mr. Kellogg's ob j e ct i v e that the Kellogg Arabians would help popularize
and contribute to the improveme nt of t he bree d .

We a re gr at eful indeed f or

their coun sel, service, a nd vari ed contribution s.
Finally, Norman K. Dunn, the coordinat or of the Ar abian program, his
staff, and the students of Cal Poly f or whom the whole progr am exists.

To

Norm, Chuck, Allison, Sa ndy , Nancy, I expre ss my congratulations f or th e
tremendous j ob you do as staff members of this Center.

We are fortunate

indeed to have your leadership, Nor m, and t he teamwork and dedi cat e d contributions of all of the s t a f f .

And I would espe cially commend the s t udent s ,

who do such a great job in working with, training, showing, cleaning up
a f t e r , loving the se horse s.

I predic t that as your lives unfold, s ome o f

your f onde st memori es will be o f these days at Cal Poly with t he Kellogg
Arabians.

�6

VI
Mr. Kellogg loved t h i s ran ch an d the se horse s, but hi s gr eatest conc e rn
was f or people.

He often said, "Education offers the g r eat e s t oppo r t unity

f or real l y improving one generation ove r another."

Nothing would pl e ase

him mor e than t hat his b el oved r anch is now th e campus o f a fine Univer sity-a nd t hat th e Kellogg Ar abians are s uc h an int egral part o f the life of t he
Uni versity and its academic program.
Therefore, in the s p i r i t which led t o the establi shment of the ran ch
and this herd, and in t h e spirit in whi ch the r anch became Cal Poly, I am
plea se d on behalf o f the W. K. Kellogg Founda tion t o present this new Arabi an
Horse Center to Cal Poly and t o the California State University a nd Colleg e
Syst em- - a nd , through th em, t o t he people o f this gr e at St ate of Cal i fo r n i a .

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"THE WORLD STANDS OUT"
COMMENCEMENT ADDRESS
BY
DR. RUSSELL G. MAWBY
CHAIRMAN, W. K. KELLOGG FOUNDATION
ADRIAN COLLEGE
ADRIAN, MICHIGAN
APRIL 29, 1990
I

IT IS A PLEASURE INDEED TO BE WITH YOU AT ADRIAN COLLEGE FOR THIS
COMMENCEMENT CEREMONY.

I WELCOME THIS OPPORTUNITY TO BE ON YOUR

~)

CAMPUS

CONTINUING A LONG RELATIONSHIP WITH

LEADERS.

IN

ADDITION,

THE

W.

K.

KELLOGG

THE COLLEGE AND
FOUNDATION

HAS

ITS
BEEN

PRIVILEGED TO ASSIST THE COLLEGE IN SOME OF ITS CREATIVE VENTURES IN
EDUCATION.
REPUTATION

I KNOW ADRIAN AS A COLLEGE WITH A PURPOSE,
AMONG

SMALL

LIBERAL

ARTS

EFFECTIVE PROGRAMS IS WELL DESERVED.
TO THE

INDIVIDUAL

STUDENT,

IN

COLLEGES

CREATIVE

AND

AMONG THESE IS YOUR COMMITMENT

PARTICULAR

RELATED INDEPENDENT STUDY PROGRAMS.

FOR

AND YOUR

YOUR

ACADEMIC

AND

JOB

�-2-

TH IS YEAR ADR I AN CELEBRATES 131 YEARS OF COMM ITMENT TO "FOSTER I NG
CREATIVITY, ENCOURAGING ETHICAL VALUES AND THE PURSUIT OF TRUTH, AND
THE SKILLS NECESSARY TO LEAD SATISFYING LIVES AND CAREERS."

IN

TODAY'S WORLD, THAT IS A VITAL COMPONENT IN YOUR BROADER MISSION OF
"INFORMED,

NURTURING
INDIVIDUALS."

ARTICULATE,

SENSITIVE,

RESPONSIBLE

I SALUTE YOU -- AND THANK YOU FOR LETTING ME BE WITH

YOU TODAY.

TO YOU WHO ARE GRADUATING, I ADD MY CONGRATULATIONS TO THOSE ALREADY
EXPRESSED.
OF

THOSE

FOR EACH OF YOU, THIS IS AN OCCASION LONG AWAITED, ONE
INSTANCES

IN

LIFE

WHEN

YOU

HAVE

BOTH

A SENSE

OF

SATISFACTION IN PAST ACHIEVEMENTS AND A SPECIAL EXCITEMENT FOR THE
FUTURE.

I FEEL PRIVILEGED TO BE SHARING THIS DAY WITH YOU.

I WOULD ADD A WORD OF CONGRATULATIONS, ALSO, TO ALL OF THOSE WHO
HAVE CONTRIBUTED IN A SIGNIFICANT WAY TO MAKING THIS DAY A REALITY.
I

THINK

FIRST

OF

PARENTS

AND

FAMILIES,

AND

IN

SOME

INSTANCES

HUSBANDS OR WIVES AND CH I LDREN WHO SO OFTEN HAVE SACR I FICED AND
SUBORDINATED THEIR PERSONAL INTERESTS TO YOURS IN MAKING IT POSSIBLE

�-3-

FOR YOU TO STUDY AT ADRIAN COLLEGE AND WHO ARE ENTITLED TO A SIMILAR
SENSE OF PRIDEFUL SATISFACTION ON THIS OCCASION.

AND I THINK, ALSO,

--

OF ALL THE PEOPLE WHO ARE ADR IAN -- THOSE WHO HAVE GONE BEFORE,
ESTABLISHING, BUILDING, AND SUSTAINING THIS INSTITUTION, AND THOSE
WHO CURRENTLY CARRY FORWARD THIS WORK ... TRUSTEES, FACULTY, OFFICERS
AND STAFF, ALUMNI AND FRIENDS.

INDEPENDENT, LIBERAL ARTS COLLEGES

HAVE BEEN AND MUST CONTINUE TO BE A SIGNIFICANT COMPONENT OF OUR
PLURALISTIC SYSTEM OF HIGHER EDUCATION.

YOUR EFFORTS HAVE MADE THIS

SO -- AND WI LL CONT INUE TO DO SO I N THE FUTURE.

..

TO ALL OF YOU, I

'

EXPRESS CONGRATULATIONS AND COMPLIMENTS,

FOR

YOU,

TOO,

CAN TAKE

PRIDE IN THIS HAPPY OCCASION.

II

I APPROACH MY ASSIGNMENT TODAY WITH THE SOBERING KNOWLEDGE THAT NOT
ONE

PERSON

CAME

HERE

COMMENCEMENT ADDRESS.

FOR

THE

PRIMARY

PURPOSE

OF

HEARING

THE

IF WE ARE QUITE HONEST WITH EACH OTHER, EACH

OF YOU HAS A MUCH MORE PERSONAL -- AND MORE IMPORTANT -- REASON FOR
BEING HERE.

AND, IN APPRECIATION OF THAT FACT, I PROPOSE TO INTRUDE

�-4-

ONLY BRIEFLY UPON YOUR TIME.
HABIT, ARE TAKING NOTES,

U AND R.

LETTERS:

W.

K.

KELLOGG,

ASSOCIATED,
FORMAL

WAS

HUH

THE

FOR THOSE OF

HE

FROM FORCE OF

MY ENTIRE MESSAGE CAN BE SUMMARIZED IN TWO

HRH

FOR UNDERSTANDING;

FOUNDER

OF

THE

STARTED

WORK

FOR RESPONSIBILITY.

FOUNDATION

A SUCCESSFUL BUSINESSMAN.

EDUCATION,

YOU WHO,

AS

WITH

WITH ONLY

A BROOM

WHICH
SIX

SALESMAN

BECAME THE BUSINESS MANAGER OF A HOSPITAL IN BATTLE CREEK.

I

AM

YEARS OF
AND

THEN

AT AGE

46, HE QUIT HIS JOB AND LAUNCHED THE KELLOGG COMPANY, MANUFACTURING
READY-TO-EAT BREAKFAST CEREALS.

LATE IN

HIS LIFE HE DEDICATED HIS

WEALTH TO PUBLIC BENEFIT THROUGH THIS FOUNDATION.
MADE THE
WROTE

IRREVOCABLE TRANSFER OF HIS FORTUNE TO THE FOUNDATION,

A BRIEF

EDUCATIONAL

LETTER

APPROACH

IN
HAS

WHICH
BEEN

HE

CONCLUDED,

EMPHASIZED.

HI

PARENT, THE TEACHER,

THE FAMILY

GLAD

THAT

RAIMENT

HE
THE
AND

BUT THE GREATEST GOOD

FOR THE GREATEST NUMBER CAN COME ONLY THROUGH THE
THE

AM

RELIEF,

SHELTER ARE NECESSARY FOR DESTITUTE CHILDREN,

CHILD,

IN 1935, WHEN HE

EDUCATION OF THE

PHYSICIAN,

THE DENTIST,

�-5-

THE COMMUNITY IN GENERAL.

EDUCATION OFFERS THE GREATEST OPPORTUNITY

FOR REALLY IMPROVING ONE GENERATION OVER ANOTHER."

THAT STATEMENT IS AS TRUE TODAY AS IT WAS FIVE DECADES AGO.

DESPITE

ALL THE CRITICISMS AND ALL THE QUESTIONING, EDUCATION IS STILL BASIC
TO -- OFFERS THE GREATEST OPPORTUN I TY FOR -- HUMAN PROGRESS.

AND

FROM THE STANDPOINT OF THE INDIVIDUAL, EDUCATION IS STILL THE WAY TO
A BETTER LIFE.

EDUCATION -- RELATED TO BUT NOT SYNONYMOUS WITH

COURSES AND CREDITS AND DEGREES AND CREDENTIALS; BUT EDUCATION -THE INQUISITIVE MIND; THE MASTERY OF KNOWLEDGE AND SKILLS; A PATTERN
OF IDENTIFYING, ASSEMBLING, ANALYZING, THINKING, PLANNING, AND DOING.

FOR SOME OF
PARENTS,

YOU,

PERHAPS

HIGHER
YOUR

EDUCATION
GRANDPARENTS

BEYOND, HAVE BEEN COLLEGE GRADUATES.

IS A FAMILY TRADITION.
AND

YOUR

GREAT-GRANDPARENTS

OTHERS OF YOU,

ARE THE FIRST OF YOUR FAMILY TO GO TO COLLEGE.

AND

LIKE MYSELF,
IF SO,

ADRIAN

COLLEGE HAS GIVEN YOU AN OPPORTUNITY YOUR PARENTS DID NOT ENJOY.

�-6-

WHATEVER THE CASE, ALL OF US WHO ARE THE BENEF ICIAR I ES OF HIGHER
EDUCATION

SHOULD

INDENTURE

TO

IMPOSE

REPAY

UPON

THAT WHICH

OURSELVES
HAS

THE

BEEN

STATUS

OF

BESTOWED AND

LIFELONG
TO

ENSURE

SIMILAR BENEFITS AND OPPORTUNITIES FOR THOSE WHO WILL FOLLOW.
SOCIETY

IS NOW CRITICALLY REVIEWING ALL OF

TRADITIONS,
RESOURCES.

QUESTIONING

OUR

PRIORITIES

ITS

OUR

INSTITUTIONS AND

AND

ALLOCATIONS

OF

SUPPORT OF EDUCATION AT ALL LEVELS IS BEING CHALLENGED.

FOR THE FIRST TIME

I N RECENT MEMORY,

THE AMER ICAN COMM ITMENT TO

PROVIDE EDUCATIONAL OPPORTUNITIES -- AN OPEN DOOR,
"' .

CHANCE -- SEEMS GENUINELY ENDANGERED.

WITH A SECOND

HOPEFULLY YOU, WHO ARE AMONG

THE PRIVILEGED TO BENEFIT FROM HIGHER EDUCATION, WILL BE ARTICULATE
SPOKESMEN

AND

DEDICATED

SUPPORTERS

OF

EDUCATION

TO

GUARANTEE

COMPARABLE OPPORTUNITIES FOR THOSE WHO FOLLOW.

III

AS

IN ALL OTHER ASPECTS OF LIFE, WITH PRIVILEGE GOES DUTY,

OBLIGATION TO BE RESPONSIBLE AND RESPONSIVE.
AND PROFESSIONAL CAREERS WILL BE VARIED.

THE

YOUR PERSONAL PATHS

EACH OF YOU WILL MAKE YOUR

�-7-

OWN CHOICE

(ANOTHER AMERICAN PREROGATIVE WHICH FEW IN THE WORLD

SHARE) -- SOME WILL PURSUE FURTHER PROFESSIONAL STUDIES, LEADING TO
ADVANCED DEGREES; SOME WI LL GO I NTO BUS I NESS, EITHER SELF-EMPLOYED
OR WORK I NG WI TH OTHERS;

OTHERS WI LL CHOOSE OPPORTUN I TIES

I N THE

PUBLIC SECTOR WORKING FOR GOVERNMENTAL AGENCIES AT LOCAL, STATE, OR
NATIONAL LEVELS; SOME WILL DEDICATE THEIR LIVES TO HUMAN SERVICE,
THROUGH THEIR CHURCH OR NON-PROFIT ORGANIZATIONS; STILL OTHERS WILL
ELECT TO CONTINUE

THE

ACADEMIC

LIFE,

IN

RESEARCH,

TEACHING,

OR

PUBLIC SERVICE.

WHATEVER ROUTE YOU CHOOSE, SOCIETY HAS HIGH EXPECTATIONS -- A GREAT
NEED -- FOR

YOUR

TALENTS.

HOPEFULLY,

YOU

WILL

BE

SHAKERS AND

SHAPERS OF A BETTER TOMORROW.

IN THAT REGARD I WILL SHARE WITH YOU

BRIEFLY THREE SPECIFIC IDEAS.

BUT AS A PREFACE FOR THOSE THOUGHTS,

IT WILL BE USEFUL TO PUT OURSELVES, OUR LIVES, OUR TIMES INTO SOME
PERSPECTIVE.

�8
-

EACH OF US HAS STASHED AWAY IN MEMORY CERTA
IN L
INES -OF POETRY
,
FROM L
ITERATURE
, PASSAGES FROM THE B
IBLE
MEAN
ING TO US
.

WH
ICH

HAVE SPEC
IAL

ONE SUCH WH
ICH FREQUENTLY RECURS TO ME ARE THESE

L
INES FROM EDNA ST
.V
INCENT M
ILLAY THE WORLD STANDS OUT ON E
ITHER S
IDE
NO W
IDER THAN THE HEART ISW
IDE
ABOVE THE WORLD ISSTRETCHED THE SKY
,
NO H
IGHER THAN THE SOUL ISH
IGH
.
THE HEART CAN PUSH THE SEA AND LAND
FARTHER AWAY ON E
ITHER HAND
;
THE SOUL CAN SPL
IT THE SKY IN TWO
,
AND LET THE FACE OF GOD SH
INE THRU
.
BUT EAST AND WEST W
ILL P
INCH THE HEART
THAT CANNOT KEEP THEM PUSHED APART
;
AND HE WHOSE SOUL ISFLAT -THE SKY
W
ILL CAVE IN ON H
IM BY AND BY
.
THE WORLD STANDS OUT -NO W
IDER THAN THE HEART ISW
IDE
.
ANY

REASONABLE PERSON WHO

REFLECTS THOUGHTFULLY ON TODAY AND

TOMORROW -ON WHERE MANK
IND ISAND WHERE WE
'RE GO
ING -F
INDS THE
PROSPECT SOBERI
NG. RECENTLY I READ A D
ISTURBI
NGLY PESSI
M
ISTIC-BUT PERHAPS D
ISTRESS
INGLY REAL
IST
IC -BOOK
,

~

INTO THE

�-9-

HUMAN EROSPECT,

L.

BY ROBERT

THREE

ISSUES ABOVE

THESE

CAN

HE I LBRONER.

HE I LBRONER

SUGGESTS THAT

ALL OTHERS SHAPE THE CURRENT HUMAN PREDICAMENT.

BE SUMMAR I ZED

I N THREE

WORDS:

POPULAT ION,

ENV IRONMENT,

WAR.

IT

WOULD BE NICE

IF

THESE

WERE

SIMPLE,

DEAL WITH FORCEFULLY AND DIRECTLY.
THEY

ARE

NOT

SIMPLE

AND

NEAT;

TIDY

THE

HUMAN

DIFFUSE,
THINK

CONDITION

COMPLEX,

OF

ANY

POLLUTION,

THEY

THAT

ARE

THE

PERMEATING,

CURRENT

HEALTH

IS

ISSUE

CARE,

OF

RURAL

SIMULTANEOUSLY,
SIMPLISTIC,

THE

WHICH

MAJOR

SIGNIFICANCE
ENERGY,

CONCERN

--

US

AND

ARE

GENERALIZED.
FOOD

SUPPLY,

TRANSPORTATION,

THE

INTERNATIONAL TRADE, THE JUDICIAL

FAMILY

LIFE,

INFLATION,

SOLUTIONS DEVISED BY MAN ARE

SPECIALIZED,

CONFOUNDING

ONE OF THE DILEMMAS

PROBLEMS

UNEMPLOYMENT,

DEVELOPMENT,

COMPLEX,

MULTI-DISCIPLINARY,

FEDERAL BUDGET DEFICIT, EDUCATION,
SYSTEM,

COULD

BUT WE IMMEDIATELY SEE THAT

COMPOUNDING, COMPREHENSIVE, INTER-RELATED.
OF

ISSUES THAT WE

NARROWLY

BASED.

WORLD

PEACE.

USUALLY SPECIFIC,

THUS,

A

SERIOUS

�-10-

DISCONTINUITY

EXISTS

BETWEEN

THE

NATURE

OF

THE

PROBLEMS

WHICH

CONFRONT US AND THE SOLUTIONS WHICH WE CONTRIVE FOR DEALING WITH
THEM.

I'LL NOT ELABORATE ON THESE THREE ISSUES, SIMPLY REMIND YOU OF THEM:
POPULATION -- A REALIZATION THAT THE GROWTH OF HUMAN
POPULATION IS THE PRINCIPAL AND MOST COMPELLING THREAT
TO THE SURVIVAL OF THE SPECIES (MAN);
ENVIRONMENT -- A GROWING APPRECIATION FOR THE FRAGILITY OF
THE

RELATIONSHIPS

MILIEU,

WITH

AN

WITHIN

THE

AWARENESS

EARTH'S
OF

THE

ENVIRONMENTAL
MIND-BOGGLING

CONSEQUENCES OF OUR ACT IONS, IMPULS IVE OR PREMED ITATED;
AND
WAR -- WITH NO BETTER REMINDER THAN THE WORDS WRITTEN 350
YEARS	 AGO BY JOHN DONNE uNO MAN IS AN ISLAND, ENTIRE OF ITSELF; EVERY MAN
IS A PIECE OF THE CONTINENT, A PART OF THE MAIN;
IF A CLOD BE WASHED AWAY BY THE SEA, EUROPE IS
THE LESS, AS WELL AS I F A PROMONTORY WERE,

AS

WELL AS IF A MANOR OF THY FRIENDS OR OF THINE OWN
WERE; ANY MAN'S DEATH DIMINISHES ME, BECAUSE I AM
INVOLVED IN MANKIND; AND THEREFORE NEVER SEND TO
KNOW FOR WHOM THE BELL TOLLS; IT TOLLS FOR THEE,u

�-11-

;;7

NO MATTER
VANTAGE

HOW WE

POINT

WE

CHOOSE

TO

ELECT TO

CLASSIFY

MAN'S

VIEW THEM,

CONCERNS,

ULTIMATELY

IT

OR

FROM

BECOMES

WHAT
CLEAR

THAT THE QUALITY OF LIFE FOR OUR GENERATION AND THOSE TO FOLLOW WILL
BE

DETERMINED

BASICALLY
WHETHER

BY
WE

OUR

PROGRESS

THINK

IN

IN

TERMS

IMPROVING

OF

THE

HUMAN

RELATIONSHIPS.

FOR

FAMILY,

OUR

HOME COMMUNITY,

OUR STATE OR NATION, OR THE WORLD NEIGHBORHOOD,

THE

PRIME DETERMINANT OF WHAT LIFE WILL BE LIKE IN THE YEARS AHEAD WILL
BE

A

CONSEQUENCE

ANOTHER.

OF

MAN'S

AND THE MOST

BE DEPENDENT

UPON

OUR

ABILITY

TO

LIVE

IN

HARMONY,

ONE

WITH

IMPORTANT DECISIONS CONFRONTING US WILL NOT
BURGEON I NG

TECHNOLOGY,

BUT

I NSTEAD

WILL

BE

VALUE-BASED AND VALUE-LADEN.

THE ONLY HOPE FOR CIVILIZED SOCIETY IS THAT MODERN MAN WILL BE MORE
SUCCESSFUL THAN HIS PREDECESSORS IN DEALING WITH HUMAN ASPIRATIONS,
REFLECT I NG

CONTEMPORARY

VALUES.

YOUR

GENERATION,

MORE

SHOWS PROMISE OF HAVING THIS COMMITMENT AND CAPACITY.
NOT YET BEEN REALLY TESTED.

THAN

MINE,

BUT YOU HAVE

�-12-

THE

REAL

TESTING

ALTERNATIVES
PREPARING

--

THE

WILL

FOR

COME

EXAMPLE,

AMERICAN

PEOPLE

IN
IN
TO

TANGIBLE
THE

RESPONSES

LEADERSHIP

ACCEPT

YOU

A STATIC

TO

TOUGH

PROVIDE
OR

IN

DECLINING

STANDARD OF LIVING IN THE DECADES IMMEDIATELY AHEAD, ADOPTING AN
ENTIRELY NEW CONCEPT OF THE QUALITY OF LIFE, SO THAT THE PEOPLES OF
OTHER

PARTS OF

THE

WORLD

EARTH'S FINITE RESOURCES.
REFUSE?

MAY

BENEFIT

MORE

ABUNDANTLY

FROM

THE

WILL WE DESTROY THE ENVIRONMENT WITH OUR

WILL WE SHARE OUR ABUNDANCE WITH THOSE LESS BLESSED?

WILL

THE HUNGRY OF THE WORLD HAVE FOOD?

YOUR SUCCESS WILL BE DETERMINED NOT BY THE ELEGANCE OF YOUR RHETORIC
BUT BY

THE

TANGIBLE

CONSEQUENCES OF

YOUR

ECONOMIC,

SOCIAL,

AND

POLITICAL DECISIONS.

IV
AND NOW, TO THOSE THREE TANGIBLE AND SPECIFIC CONCERNS WHICH I SHARE
WITH YOU AS PERSONS WHO ARE THE BENEFICIARIES OF EDUCATION, WHO ARE

�-13
-

COMM
ITTED TO KNOWLEDGE AND LEARN
ING
, AND WHO W
ILL -IN ONE ROLE OR
ANOTHER -BE SHAPERS OF THE FUTURE
.

F
IRST
, THE CHALLENGE OF KNOWLEDGE UT
IL
IZAT
ION
, THE APPL
ICAT
ION OF
KNOWLEDGE TO PROBLEMS OF PEOPLE
.
WE

~ )

CR
IM
INAL

BETTER THAN WE DQ
.
JUST
ICE
, H
ISTORY
,

INMOST AREAS OF HUMAN ENDEAVOR
,

WHETHER YOUR CAREER INTERESTS BE IN
THE

PERFORM
ING ARTS
,

ENG
INEER
ING
,

TEACH
ING
, BUS
INESS
, FAM
ILY L
IFE
, SOC
IOLOGY
, HEALTH
, OR WHAT HAVE
YOU
, WE

MUST

SOMEHOW MOB
IL
IZE

KNOWLEDGE RESOURCES IN NEW AND

CREAT
IVE WAYS TO DEAL EFFECT
IVELY W
ITH HUMAN CONCERNS
.

IN THE

COMPLEX L
IFE OF TODAY AND TOMORROW
, THE RESOURCES OF ANY ONE
D
ISC
IPL
INE
,

BODY

OF

KNOWLEDGE
,

OR

INADEQUATE TO DEAL EFFECT
IVELY W
ITH

ORGAN
IZAT
ION

ARE

USUALLY

S
IGN
IF
ICANT ISSUES
.

YOUR

GENERAT
ION MUST P
IONEER IN BLEND
ING THE R
ICHNESS OF SPEC
IAL
IZED
F
IELDS OF STUDY INTO MORE EFFECT
IVE PATTERNS FOR DEC
IS
ION AND ACT
ION
.

�-14-

SECOND, THE CHALLENGE OF LIFELONG LEARNING.
INDEED SIMPLER.

11'.1 THE PAST,

My GENERATION COULD APPROACH LIFE

IN THREE NEAT

BLOCKS -- GO TO SCHOOL, GO TO WORK, OUT TO PASTURE.
WHOLE

HOST

BURGEONING

OF

REASONS,

KNOWLEDGE,

COMPLEXITY OF

ISSUES,

THAT
THE

THE

PATTERN

IS

ACCELERATING

NO
RATE

INTERRELATEDNESS OF

LONGER
OF

LIFE WAS

NOW, FOR A
ADEQUATE
CHANGE,

-THE

HUMAN EXPERIENCES.

YOu AS EDUCATED PERSONS MUST DEMONSTRATE A COMMITMENT TO LIFELONG
LEARNING,

INCORPORATING IN YOUR OWN LIFE A CONTINUING INTERACTION

BETWEEN WORK, FAMILY, LEISURE, AND LEARNING.

AND FINALLY, THAT THIRD CHALLENGE, lNVOLVEMENT.

EFFECTIVE DEMOCRACY

REQUIRES

INGREDIENT

INDIVIDUAL

INVOLVEMENT.

A UNIQUE

OF

OUR

AMERICAN WAY OF LIFE IS VOLUNTEERISM, THOSE THINGS WHICH INDIVIDUALS
DO VOLUNTARILY, BECAUSE THEY WANT TO.

MARGARET MEAD HAS OBSERVED:

�-15UWE LIVE IN A SOCIETY THAT ALWAYS HAS DEPENDED
ON VOLUNTEERS OF DIFFERENT KINDS -- SOME WHO
CAN GIVE MOI\IEY, OTHERS WHO GIVE TIME, AND A
GREAT

MANY

WHO

FREELY

GIVE

THEIR

SKILLS, FULL-TIME OR PART-TIME.
CLOSELY,
THAT

REALLY

EMBODIES
HUMAN

YOU
OUR

LIFE

WILL

SEE

THAT

IF YOU LOOK

ALMOST

MATTERS

TO

DEEPEST

COMMITMENT

SHOULD

BE

US,

LIVED

SPECIAL
ANYTHING

ANYTHING
AND

TO

THE

CARED

THAT
WAY
FOR,

DEPENDS ON SOME FORM -- MORE OFTEN MANY FORMS
-- OF VOLUNTEERISM. u
THIS FACT GIVES A DISTINCTIVELY HUMANE QUALITY TO LIFE IN AMERICA.
BUT ONLY IF WE CONTINUE TO RENEW THE uHABITS OF THE HEART,u TO USE
THE TITLE OF A RECENT BOOK BY ROBERT BELLAH.
THAT THE MOST IMPORTANT WAY

LET ME SUGGEST TO YOU

IN WHICH YOUR LIFE WILL BE MEASURED

ULTIMATELY IS BY THE WAYS IN WHICH YOU SPEND YOUR LEISURE TIME.
BE SURE,

TO

SOME TIME MUST BE SPENT IN HOBBIES AND OTHER FORMS OF

RELAXATION.

BUT LET ME ENCOURAGE YOU TO SPEND AS MUCH OF IT AS YOU

CAN I N PAY I NG BACK THE SOC I ETY THAT ALREADY HAS GIVEN SO MUCH TO
YOU.

YOUR PROFESSION NEEDS YOU, BEYOND THE MANDATE OF THE JOB, TO

�-16
-

RA
ISE THE LEVEL OF PROFESS
IONAL PERFORMANCE AND ETH
ICS
.

YOUR

COMMUN
ITY NEEDS YOU
, TO SERVE ON NONPROF
IT BOARDS AND IN OTHER WAYS
TO CONTR
IBUTE TO BETTER
ING THE HUMAN COND
IT
ION
.
YOU
, TO F
ILL POS
IT
IONS OF PUBL
IC TRUST
.

YOUR NAT
ION NEEDS

I HOPE THAT YOU W
ILL

QUI
CKLY BEGINTO REPAY YOUR "DEBT TO SOCI
ETY." I W
ILL GUARANTEE
THAT TH
IS PARADOX IS TRUE
:
GET
.

THE MORE YOU G
IVE
, THE MORE YOU W
ILL

AND THE MORE YOU G
IVE
, THE MORE SUCCESSFUL YOU WI LL BECOME
.

By YOUR CONSTRUCT
IVE INVOLVEMENT
, BOTH YOU AND SOC
IETY W
ILL BENEF
IT
.

IN PREPARAT
ION FOR SUCH RESPONS
IB
IL
ITY
, YOU ARE FORTUNATE TO HAVE

~

BEEN STUDENTS AT ADR
IAN COLLEGE -AN INDEPENDENT
, L
IBERAL ARTS
t
'

INST
ITUT
ION
: INDEPENDENT -TANG
IBLE EV
IDENCE OF THE PLURAL
IST
IC
COMM
ITMENT OF AMER
ICA
, THAT PR
IVATE AS WELL AS PUBL
IC EFFORTS SERVE
SOC
IETY
'S H
IGHEST GOALS
, EVEN IN AN AGE WHEN GOVERNMENT ISEVER MORE
~ _
:
-~ ~ ~ ~

~

DOM
INANT AND DOM
INEER
ING
;/1AND L
IBERAL ARTS -I1\J FURTHERANCE OF THE
CONCEPT OF THE "EDUCATED MAN
.
"

�-17-

v
WHILE

THE

PROSPECTS

OF

AN

UNKNOWN

FUTURE

MAY

BE

SOMBER,

THE

CHALLENGE -- AND THE POTENTIAL -- OF TOMORROW ARE AS DEMANDING AND
AS EXHILARATING AS EVER.
CHARACTERISTIC,

IT'S

IN AN AGE WHEN BIGNESS AND COMPLEXITY SEEM

IMPORTANT TO MAINTAIN A PROPER

PERSPECTIVE.

WHEN THE REALITIES OF THE EVERYDAY WORLD SEEM ALMOST OVERWHELMING, I
FIND THE FOLLOWING A USEFUL REMINDER:

I AM ONLY ONE, BUT I AM ONE;
I CAN'T DO EVERYTHING, BUT I CAN DO SOMETHING;
AND WHAT I CAN DO, I OUGHT TO DO;
AND WHAT I OUGHT TO DO, BY THE GRACE OF GOD, I WILL DO.

IN TOO MANY FACETS OF OUR LIVES, BOTH INDIVIDUALLY AND AS A NATION,
WE

SEEM

TO

HAVE

LOST

SOMETHING

OF

OUR

SENSE

OF

PURPOSE,

SELF-CONFIDENCE, OUR DIRECTION, OUR FAITH AND COMMITMENT.
EXTENT

THIS BE

TRUE,

IT CAN BE

REMEDIED ONLY

BY

THE

OUR

TO THE
DEEDS OF

�-18-

INDIVIDUALS WHO -- IN WHATEVER THEIR ROLE AND IN EVERY DIMENSION OF
LI FE -- UNDERSTAND AND RESPOND.
KNOW; WE MUST ALSO DO.

IT'S NOT ENOUGH TO UNDERSTAND OR

IF EACH OF US WILL DO WHAT WE CAN DO AND

-

OUGHT TO DO, WE WILL INDEED BE SERVING MAN'S HIGHER PURPOSE.

TO EACH OF YOU IN THIS ADRIAN COLLEGE CLASS OF 1990, GODSPEED IN
YOUR PROFESSIONAL CAREER AND -- MORE IMPORTANTLY -- IN YOUR PERSONAL
LIFE.

RGM/JKF
0289W

�</text>
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                    <text>"How Area As so cia tions Make A Dif f erenc e "
Out l i ne o f
Remarks by Russel l G. Mawby
Pr e s i dent , W. K. Ke l logg Founda tion
Area Ass oc ia t ions' Se s s i on o f t he 33rd Annua l Counci l
on Founda t ion s Confe r ence
Thur s day , Apr il 29
12- 2 : 00 p . m.

1~

Detroi t, Mich igan

I.

Introduc t ion:

Two Key Poin t s t o Cove r This Af t e rnoon

ONE: Coop e ra t ion pays off through Are a/Regional As socia t ion s

TWO: Ph i l an t hr opy ne eds t o coope r a t e to surv ive and
prospe r

II .

Relat ing Thes e Point s t o My Mi chigan Exper i enc e ,

A.

CMF formed i n 1972 as response to 1969 Tax Act

�2

B.	

Growth under Dot tie Johnson 's leadersh ip to i nc l ude
mor e than 130 found ations, banks and corporation s .

C.	

CMF membership t oday r epres ents 90 percent of all
f ounda t i on a s se t s i n t he state.

D.	

Why ha s CMF succeeded?

I t has recogniz ed and

re sponded to a diverse membership.

1.	

Emphasis on "COMMON GROUND" OBJECTIVES of
membership

a.	

Continuing education

b.	

Communication

c.	

Comprehensive legislat ive program

d.	

Stressed involvement and use o f member
volun teers t o provide s e r vi ces .

�3

E.	

Awaren es s of CMF membersh ip tha t coope ra tion ha s:

1.	

Resu l ted i n bet t er i n f ormed public about
philanthropy i n Mi ch i gan

2.	

Bet ter gran t s and grantmaking proc esses
through CMF manag ement and programming wo rks hops and conferenc e s for members

3.	

Concret e legisl at ive v i c t or ie s t hrough CMF ini ti a tive,
that of other a r e a a s soc iat ions , an d t he Counci l
on Founda tion s

I I I.	 Cooperation Pay s Of f Through Are a/Regional Association

A.	

Regional associations are today a national network:

�4

1 .	

17 associa t ions throughout country serving 30
s tates and representing 1 , 500 membe rs

2.	

Many other foundation luncheon group s al s o
f un c t i on i ng informa l ly

3.	

Serve a s a vit al "n e t wo r k " linkage with the
Counci l on Founda tions

4.	

The associations overall diversity o f geogr aph i c ,
programmatic and member ship repres ent t h ei r
co l lec tive and individual s t r eng t h

B.	

Cooperation pays o f f t h r ough be tte r u s e of s c a r c e
resource s

1.	

Fac il i t a t i ng the coordinat ion o f donor s e r v i ce s
member foundation s sharing equ ipmen t and expert i s e

�5

through the cooperat ive e ffort and help of
the New York Regional Associa tion of Gran tmake rs

2.	

Ass istance whic h many a re a/ r e gi ona l a s sociations
provide members in publish ing annua l r epo rt s
from adv ice on pub l i c a t i on forma t s and content
to actua l mailing l i s t s

C.	

Legislation

1 .	

Regional a ssociations' effort s to "tr a ck " and
keep members informed abou t legislative
change s , a t both state and national levels.

2.	

Regional associa tions have been THE key
organizations in f ounda ti on legi sl ative
vi ctories of the past decade .

�6

a.

1976 reduction o f priva te founda t ion
payou t from an esc al ating s i x pe r c en t to
f i v e p e r c en t or a l l o f income.

b.

197 8 vi ctory in ge t ting ex c is e tax
reduc e d fr om fou r t o t wo percen t.

c.

19 81 v ic t or y in a chi eving a fl a t f ive
perc ent p ayou t requiremen t .

d.

The se changes re su l ted f r om area assoc iat ion s'
le ade rsh i p : the state and c ommun i ty
based legislat ive ne tworks which r eached
i nd i v i dua l Congre s smen.

Rol e o f area

a s sociat ions in coordinating l e gi sla tive
ac t iv i ti e s with Counc i l on Foundations
wa s part i cularly importan t for t he 1981
change in the payout requirement.

�e .	

Almo s t a l l are a a s soc i a t i ons have al so
been vigi lan t and i mport an t f or ums for
proposed a c t i ons o f State Attor neys
General.

D.	

Pro fe s sional Development

1 .	

Are a as soc ia tions work wi th ne w f ounda t i on s
t o pro f e s siona li ze managemen t and gr an t mak i ng ,
and t o bet ter use foundation r e s our c es whi ch
are avai lable through the r egiona l as soci a tion
member sh i p .

2 .	

Area a s s oc i a t i on s h ave be en important in
preserving p lural i sm i n t h e f i e ld -- by
helping smaller foundati ons with s ervices,
and a "v oic e" or avenue t o expres s l egi s la t i v e
or o ther conc e rn s and needs.

�8
E.

Commun i ca t ion

1.

Ar ea/regional a s soc ia t ion s ( l ike t h e i nformal
l un ch eon groups ) have mos t o f ten go t ten
s t a r t ed a s f or ums for commun ication.

2.

Through such i n it ia l e f f ort s a t communica tion,
o t he r pr og r ams , a c t i vit i e s , service s o f area
a ssociat ion s h ave evol v ed.

3.

Communicat ion i s s t i l l a key f unc t i on o f area
a s s oci at ions -- be twe en t he i r membe r s and ,
wi th s uch na t ional organiza t ion s a s t he
Counci l on Founda ti on s and I ndepend ent Sector.

4.

Such communi ca t ion a lso con tinues to t a ke
many fo r ms , s ome common and s ome un ique to
indiv idual area assoc ia tions :

�9

a.	

Newslet t ers , annual report s, direc tories

b.	

Res earch da ta on gran tmaking

c .	

Serving as centr a l s ourc e f or communication
wi th t he ge ne ra l pub l i c an d ne ws media
on reg i onal ph i l ant hropy

d.	

Coordina ting membe r s ' invo lvement and
s ervice s t o don e e groups

e.	

Opera ting Founda tion Cent er r eg iona l
l i br a r i e s

IV.	

Ph i lanthropy Needs To Coopera t e To Surv i ve and Prosper

A.	

Thre at s repre s en t ed by gr oup s/ i ndiv i duals s t il l
an tagoni s ti c toward philan th ropy and ph i l an t hr op i c
organi z a tion s:

Some Congre s smen, ev en today,

would li ke t o s ee f oundati ons " go ou t of busine s s. "

�10
1 .	

Effor t s by group s such a s t he "National
Commi ttee for Responsive Ph i lan thropy" to
dic ta t e t he type o f tru s t e e ship, managemen t t
and programming which wil l be permi t t ed
f ounda ti ons under the l aw.

B.	

At same t i me t most people reco gnize that privat e
ph i lanthropy mu s t imp r ov e public accoun tab i l ity
and t h e a r ea r egiona l a ss ociation s c an and must
t a ke a c ent r a l role i n such ef f or t s .

1 .	

Sta t ements by Sena tors Dur enberge r t Moynihan ,
Matsunaga , and othe rs a t t i me o f 1981 Tax Act
con s i de r a t i on exp re s s i ng concern over inadequate
pub l ic r ep orting by f ounda t i on s ; and t he ir
cal l f or po ss ible Congre ssional hearings
wh i ch may be hel d t hi s s umme r or f a l l .

�11

2.

Representa tive Ros en thal/GAO s t udy of priva t e
ph i l anthr opy ' s compl iance wi t h 990 AR/PF
requ irement s .

3.	

Area as s oc i ations provided valuab l e " input "
on the changes which were made in comb ining
the 990AR and 990PF into a s i ngle r epor t ing
fo rm f or f oundat ions .

4.	

Area- as socia t ion s have , and mu s t co nt i nue , t o
a c tively pu rsue new' avenues o f cooperation i n
the publ ic a ccoun tabili ty/ r eporting a r e a :

a.	

Working through and wi th t he i r members
and wi th the Counc i l on Founda t i ons

b.	

Quest ioning, prodding, and s e cur i ng new
and be t t e r type s, u s e s, and ava i lab il i ty
o f i n f or ma t ion on ph i lanthropy about

�12
thei r	 membe rs t h r ough t h e r es earch and
compu ter capabi li t i es of the Foundation
Cente r and, now, th e new National Cente r
f o r	 Cha r itab l e St atis t ic s.

V.	

Conc lusion:

Res tat ement th a t t h e growth and s uc c e ss o f

a re a re gional assoc ia tions in pas t decade have proven
that:

A.	

Cooperat ion pay s o ff

B.	

Coopera t i on i s ne c e s s a r y f o r th e s u r viv al o f
ph i l an t h r opy a s a v i ab l e , and v a l u ab l e par t o f
Americ an li fe.

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                <elementTextContainer>
                  <elementText elementTextId="449538">
                    <text>"THEGREATEST OPPORTUN
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�2
and intellectual life of your country.

With the increasing complexities

of life and the accelerating process of change, the challenge to such a
professional gr oup becomes ever greater.
By comparison, the W. K. Kellog g Foundation is a mere youngster,
marking its 50th Anniversary next year.

For half of that time span, we

have been involved in Ireland and I have been asked today to discuss the
contribution of the Foundation to Irish science and agriculture.

In doing

so I will describe the twenty different grants we have made to eight
organizations and institutions in Ireland.

These grants over the 25 years

since 1954 have totaled $3,465,925, larger by far than the amount to any
other European country.

The theme for my remarks today, "The Greatest

Opportunity," comes from a letter written by Mr. Kellogg.

In 1935, when he

made the irrevocable trans fer of his fortune to the Foundation, he summarized
the events which led to the establishment of the Foundation in 1930 and commented on the five-year initial trial period during which he made his final
judgment as to the efficacy of committing his wealth in this way.
letter

His

concluded, "I am glad that the educational approach has been emphasized.

Relief, raiment, and shelter are necessary for destitute children, but the
greatest good for the greatest number can come only through the education of
the child, the parent, the teacher, the family physician, the dentist, and
the community in general.

Education offers the gr ea t e s t opportunity for

really improving one generation over another."

That conviction continues

to characterize Foundation activities, in Ireland and elsewhere, for we feel
that concept is as valid today as it was four decades ago.

Despite all the

criticisms a nd all the questioning about the structure and functioning of
educational systems and institutions, education is still basic to--offers the

�3

greatest opportunity for--human progress.

And from the standpoint of the

individual, education is still the way to a better life.

Education--related

to but not synonymous with courses and credits and degrees and credentials;
but education--the inquisitive mind; the mastery of knowledge and skills;
a pattern of identifying, assembling, analyzing, thinking, planning, and
doing.

As we move in a moment to review the grants we have made in Ireland,

you will be conscious of that central conviction.

But I think it will be

useful for me to share first with you some information about W. K. Kellogg
and the Foundation he established.
II
Understandably, there is much confusion about the relationship between
the Kellogg Company and the W. K. Kellogg Foundation.

Each is an independent

corporation, completely autonomous in purpose and management.

The Foundation,

a philanthropic institution, is a consequence of the success of the Company,
a for-profit manufacturing concern.

The common element in these two enter-

prises is in their founder, W.. K. Kellogg.
Mr. Kellogg was born in the small midwestern town of Battle Creek,
Michigan, in 1860.

The family had moved frequently and successively westward

and gravitated to Battle Creek because it was a focal point of the Seventh
Day Adventist Church.

Mr. Kellogg had only six years of formal education

and began work at an early age as a salesman for his father's broom-making
business.

His older brother, John Harvey Kellogg, completed medical school

and as a physician became director of the hospital and clinic established
in Battle Creek by the Adventist Church.

Dr. Kellogg soon named his

younger brother, Will, to be the business manager of the hospital-sanitarium.
Thus, Mr. Kellogg's first career was that of a hospital administrator.

�4
The Battle Creek Sanitarium flourished under the able leadership
of the two Kellogg brothers.

Dr. John Harvey Kellogg was an able physician,

an imaginative entrepreneur, a charismatic leader.

W. K. dealt efficiently

and effectively with the operational and financial details of the
enterprise.
A part of the Adventist regimen emphasized health promotion and disease
prevention

and included a vegetarian diet.

It was this emphasis that led

the Kellogg brothers to experiment with new ways to serve cereals.

Through

a fortuitous accident, this led to the leavening of the grain, and ultimately to flaking and drying in various ways.

These new cereal products

became very popular with Sanitarium patients and Will began to see commercial possibilities for merchandising them through retail outlets.

His

brother, however, was reluctant to expand the enterprise in this way.
Finally, in 1906 when he was 46

ye~rs

old, Will quit his job at the

Sanitarium and launched the Kellogg Company, producing corn flakes as a
ready-to-eat breakfast cereal.

He was an ingenious merchandiser and intro-

duced many innovations in marketing: attractive packaging; personal endorsements -- "The original has this signature;" extensive advertising in
magazines and newspapers, and later, radio and television; free samples;
box top promotions; and a persistent emphasis upon cereals as good nutrition
and a part of a good diet.

He dealt dramatically with serious difficulties

which would have discouraged a lesser man. A fire destroyed his factory soon
after it was established.

Before the embers were cold, he was on a train

to Chicago to secure financing for the construction ofa bigger and more
modern facility.

~~en

economic depression caused many businessmen to retrench,

�5

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�6
problem of a quorum at any meeting.
present.

Usually, seven to nine trustees are

They make policy decisions and act upon the funding recommendations

of the staff.
The Foundation staff, includingfulltime salaried officers, program
directors and secretarial and clerical personnel, numbers fifty people.
The twelve program staff members are all expert by training and experience
in the fields of interest of the Foundation.

Concerned with responsible

stewardship and efficient administration, administrative costs are kept to
less than five percent of our total expenditures.
The Foundation focuses its program activities in three broad areas of
interest: Agriculture, Education, and Health.

One immediately realizes

that these fields of interest are broad and interrelated.

In agriculture,

our concerns are with food supply and with the quality of rural life.
Programs in education stress the concept. of lifespan education from birth
throughout life, and involve formal and informal courses of study, credit
and non-credit programs of instruction, experiential learning, and continuing professional education.

In health our concerns are with health

promotion-disease prevention and with the availability of quality health
care services to all people at reasonable cost.

Involved are all of the

health professions such as medicine, dentistry, nursing, allied health fields,
and health services administration; and health delivery systems, including
health care institutions such as hospitals.
Geographically, we make grants throughout North and South America,
Northern Europe, and Australia.

Periodically our Board of Trustees con-

siders the expansion of our activities to other continents, such as Africa
or Asia, and I suspect at some point we will extend the geographic scope of

�7
our work.

To date, however, it is the judgment of our Board that we should

concentrate our resource allocations so that we make a significant contribution in those countries with which we are involved rather than dispersing
our efforts too broadly.
In terms of size, the W. K. Kellogg Foundation is the second, third,
or fourth largest in the world, depending on the market value of investment
portfolios on any given date.

Since its founding in 1930, the Foundation

has distributed all of it s income in grants, totaling now nearly $500 million.
At the same time, because of the appreciation of our assets, the value of
our corpus has increased from about $45 million at time of gift to about
$825 million now.

Our income, and therefore our disbursements in the cur -

rent year, will be about $45 million.

Historically, the scale of Foundation

income has doubled every eight to ten years.

Fortunately, in recent years,

increases in income have exceeded the rate of inflation.

Thus, the

Foundation's grant-making capacity has increased in real as well as current
t erms.
While these resources may seem large, they of course are very modest
in relation to human problems existing in the world or even in the re gions
of the world in which our work is concentrated.

And the number of requests

coming to us for very worthwhile purposes and efforts far exceeds our
capacity to respond.
continually review

Thus, the Foundation Board of Trustees and staff
program priorities and has evolved policies and pro-

cedures which seem to best serve our philanthropic purposes.

In si gnificant

ways the pattern of the Foundation's work is a reflection of the interests
and character "o f our founder.

Mr. Kellogg, a successful businessman,

�8

was an equally practical, pragmatic, and ingenious philanthropist.

He

was deeply concerned for the well-being of people, with a particular passion
for children and youth.

He was concerned not with providing charity or

welfare, but with "helping people to help themselves."

Thus, certain

guidelines shape our operations.
First, we are concerned with people--as individuals, as families, as
communities, as nations, as humankind.

Ours is a problem-solving approach,

attempting to identify issues which are of vital human concern and whose
resolution will contribute in significant ways to human well-being.

We

are not concerned with institutions and organizations and facilities per se.
Rather, we recognize these as human creations, simply means to ultimate ends.
Thus, we do not make grants to colleges or universities or hospitals or
associations or departments or institutes simply for their preservation and
continuation but rather for the specific purposes they choose to serve, the
goals they propose to ·reach.

And our concern is not with the fostering of

particular professions or disciplines or interests but rather with their
ultimate contribution to society.
Second, our preoccupation is with knowledge utilization, the application
of knowledge to the problems of people.

In most areas of human concern and

endeavor, we "know better than we do."

In general, more knowledge resources

are available than are usually incorporated in programs of instruction or
courses of action.

One of mankind's greatest challenges is to somehow

mobilize that which is already known in more imaginative and effective
ways to serve human purposes.
or studies per se.

Thus, by policy we do not ·s uppor t research

But neither do we spend time arguing semantics.

Many

feel that the experimental programs we assist are really applied research

�9
or action research; we agree, and insist that experimental programs be
thoroughly and objectively evaluated.

Through such action programs,

lessons are learned and experiences are documented for sharing with others.
Third, we feel that most problems require interdisciplinary action
if they are to be dealt with effectively.

Consider any current issue of major

significance--food supply, pollution, health care, energy, transportation,
education, international trade, the judicial system, rural development,
family life, world peace.

It would be nice if significant human concerns

were simple, tidy issues that could be dealt with forcefully and directly.
But we immediately see that they are not simple; instead, they are complex,
confounding and compounding, comprehensive, interrelated.

Simultaneously,

the solutions devised by man are usually specific, simplistic, specialized,
narrowly based.

The resources of anyone discipline, department, body of

knowledge, or organization are usually inadequate to deal effectively with
significant issues.

A serious discontinuity usually exists between the nature

of the problems which confront us and the solutions which we contrive for
dealing with them.

Thus, we encourage imaginative and new ways of bringing

together resources from varied fields to deal more effectively with human
concerns.
Fourth, because worthy causes and significant needs exceed our resources,
we are concerned with supporting experimental efforts which, if- successful,
can be replicated elsewhere and will serve as useful models to others
confronted with similar problems.

We recognize the unusual costs often

involved in experimentation and the risk which accompanies innovation.
the same time, we are concerned that the ultimate model be realistic and

At

�10

economically feasible once its merits are demonstrated.

There can be no

greater disservice to any institution or organization than to encourage
or enable it to do something beyond its ultimate capacity.
Finally, through experience we have settled on certain pragmatic
funding policies which we feel represent wise stewardship and sound
philanthropy.

The Foundation does not support operational phases of

established programs; does not make grants for capital facilities, conferences, publications, or films unless they are an integral phase of a
project the Foundation is assisting; does not contribute to endowments or
developmental campaigns; and does not make grants to individuals except
for fellowships which relate to specific areas of Foundation programming.
This then is the W. K. Kellogg Foundation.

A private foundation is

a human creation, a legal mechanism by which a person of unusual means can
direct his wealth to public benefit.

The Kellogg Foundation reflects much

of its founder--his character, his convictions, his dreams.

Hopefully, this

perspective will help you to understand the decisions we have made regarding
our assistance in Ireland.
III

A review of Irish grants of $3.5 million over a quarter of a century
should be further prefaced by three observations.
tion has done nothing of itself in Ireland.

First, the Kellogg Founda-

We have only provided a bit of

assistance to your efforts, the furtherance of your goals.

Second, . the Kellogg

Foundation has never had nor does it now have a program "in Ireland" or
"for Ireland."
design.

We do not sit in Battle Creek and put together a grand

Rather, our approach is to respond to requests which come to us

�1
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r
ei
sr
e
g
a
r
d
e
da
st
h
eb
a
s
i
ch
um
a
n
e
n
t
e
r
p
r
i
s
e
. Un
l
e
s
s and u
n
t
i
la p
e
o
p
l
e su
c
c
e
edi
na
g
r
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c
u
l
t
u
r
e
,t
h
e
yc
an
su
c
c
e
edi
nn
o
t
h
i
n
g
. P
r
o
g
r
e
s
si
na
g
r
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c
u
l
t
u
r
ei
sa p
r
e
r
e
q
u
i
s
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t
et
oh
um
a
n
p
r
o
g
r
e
s
s and an imp
rov
ings
t
a
n
d
a
r
do
fl
i
v
i
n
g
. Wh
i
l
e t
h
e
na
sn
ow t
h
eFoun
d
a
t
i
o
ni
scon
c
e
rn
edw
i
t
hp
e
o
p
l
er
e
g
a
r
d
l
e
s
so
ft
h
e
i
rp
l
a
c
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fr
e
s
i
d
e
n
c
eo
r
o
c
c
u
p
a
t
i
o
nand a
s
s
i
s
t
se
f
f
o
r
t
si
nu
r
b
a
nc
e
n
t
e
r
sa
sw
e
l
la
si
ni
s
o
l
a
t
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d
a
r
e
a
s
,w
eh
av
ea p
e
r
s
i
s
t
e
n
tc
o
n
c
e
r
nf
o
rt
h
eq
u
a
l
i
t
yo
fl
i
f
eo
fp
e
o
p
l
ew
h
o
wo
rk t
h
el
a
n
dand l
i
v
ei
nt
h
ec
o
u
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t
r
y
s
i
d
e
. T
h
i
so
r
i
e
n
t
a
t
i
o
no
fF
o
u
n
d
a
t
i
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n
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s
t
sh
a
rmon
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z
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i
t
ht
h
ep
r
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o
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i
t
i
e
so
fI
r
i
s
hl
e
a
d
e
r
si
nt
h
ee
a
r
l
y1950
s
and D
r
. M
o
r
r
i
s and D
r
. Mo
s
s h
e
l
de
x
t
e
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s
i
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ec
o
n
v
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s
a
t
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sr
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a
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gs
p
e
c
i
f
i
c
p
rog
r
amp
o
s
s
i
b
i
l
i
t
i
e
s
.
On
eo
ft
h
ef
i
r
s
tp
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r
s
o
n
st
ow
h
om t
h
e
yw
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r
ei
n
t
rodu
c
edw
a
sM
i
s
s M
u
r
i
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l
G
ah
an o
ft
h
eI
r
i
s
hCoun
t
rywom
en
'
sA
s
s
o
c
i
a
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i
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n
.

I
th
a
sb
e
en ou
rp
r
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v
i
l
e
g
e

�13
and delight to work with her and with other leaders of the Countrywomen
ever since.

Our first letter from Miss Gahan is dated June 10, 1952, and

in part reads as follows:

"At your kind invitation we now have pleasure

in sending relevant information about our proposed residential college,
or 'Centre' as we, so far, have less ambitiously called it, in the hope
that your Foundation may think it worthy of support."

Thus began our

first " I r i s h connection. "
With Foundation assistance the Irish Countrywomen's Association
acquired the Tearmann Hotel near Dro gheda.

Our initial payment, the first

in Ireland, was made in the spring of 1954.

Tr an s f or ma t i on of t he hotel into a residential college commenced
immediately.

Of course, there were problems and unexpected difficulties.

Even then costs exceeded estimates; dry rot presented
tions; delays were frustrating.

expensive complica-

But on October 14, the new residential

college An Grianan was formally opened by President O'Kelly.

If our records

are correct, the first courses were held at An Grianan beginning that fall
of 1954 and included topics such as Your Garden, Cooking for Christmas,
Drama and Playreading, Hedgerow Basketry, A Rural Leaders Course, and other
topics over an amazing range of interests.

This program of adult educ ation

has continued to flourish through the past quarter century.

Adult courses,

usually of a week's duration, are now offered the year around.

They are

primarily for Association members but are open to others as well.
year, 125 courses were presented to over 2,000 participants.

Last

Receiving no

governmental assistance, the program has been self-supporting through tuition
for courses, guild contributions, and the sale of various produce on the
grounds.

�14
In 1967, the Association responded to a national need for horticultural
technicians by developing a horticultural college at An Grianan.

The two-

year course of study provides employment opportunity for young women and the
practical portion of the course work produces crops which assist in meeting
the overhead costs of the Grianan operation.

The horticultural college

facilities were constructed by a combination of Foundation assistance and
matching funds from the Irish Department of Agriculture.

The new program

was received enthusiastically and has operated over capacity from the very
beginning.

Originally designed for 30 students, the college has regularly

accepted and trained 35-40 young women each year.

Their records have been

outstanding in school and on the job, and graduates of the program continue
to be in great demand.
This year the Irish Countrywomen's Association observes the An Grianan
Silver Jubilee.

Over that quarter of a century, the impact of this educa-

tional component of the Association's activities has reached every corner of
Ireland.

We have been tremendously impressed with the variety and quality

of educational offerings, with the participation by women of all ages and
with effective teaching and follow-through in local guild programs.

We have

marveled also at the way in which the Association has used Foundation funds
to maximum advantage, with prudence and rare good judgment.
has accomplished a lot.

Each dollar

Because of our admiration for their accomplishments

and our appreciation for purposes yet to be served, we have recently made
an additional grant to the Association of $875,000, $600,000 for enlarging
and refurbishing the residential conference center and $275,000 for expansion
and improvement of the facilities of the horticultural college.

We are con-

fident that these funds will be as wisely used as have been those provided
earlier.

�15
In writing in 1953 of plans to establish the College, Miss Gahan said,
"We have called our committee the Grianan Committee.

Grianan is an Irish

word that through age-old usage has come to mean 'the women's sunny place.'
We like this idea for our College." Certainly reality has been consistent
with the dream--a "sunny 'place" in the lives of many.
The second major component of Foundation assistance in Ireland began
to take shape also in the mid-1950s.

This was the initiation of a fellow-

ship program to provide advance study opportunities to promising young
professionals.

Fellowships have traditionally been an important part of

our programming, in the United States and elsewhere.

This reflects our

concern for people and our recognition that people are the most important
element in progress.

No dollars are better spent than those which provide

for the nurturing of bright young minds.

Thus, we developed with officials

of the Department of Agriculture and Fisheries a fellowship .program with the
following objectives:
1.	

To provide better prepared professional personnel for research,
teaching, and extension responsibilities in the broad field of
agriculture;

2.	

To improve professional education and to stimulate research through
the strengthening of the faculties and other facilities of professional schools; and

3.	

To increase international understanding by serving as a medium for
the exchange of knowledge and establishment of acquaintanceships
between citizens of the United States and Ireland.

During the years from 1957 through 1973, 107 fellowships were provided
for professionals who had completed an undergraduate program of study,

�16
were under 35 years of age, and were assured by a cooperating agency or
institution of a post-fellowship position.

Of the total, 94 were long-term

fellowships of one to three years' duration leading to an advanced degree;
13 were short-term fellowships, providing a three- to six-month study tour
pro gram.

Seventy-three fellows completed a master's degree and 13 a doctor

of philosophy degree.

The specialty fields of study ranged alaphabetically

from agricultural economics and agricultural engineering through dairy
science, poultry genetics, rural sociology, and soil physics to specialties
in veterinary medicine.

In addition to this major fellowship program,

fellowship funds were also provided as a part of program support to the
Irish Countrywomen's Association, Macra na Feirme and Macra na Tuaithe,
the Agricultural Institute, University College-Dublin, and University
College-Cork.
We were impressed with the Fellows in their programs of study.

We have

continued to keep in touch with most of these young women and men and feel
they have made a useful contribution in their respective professional roles,
hopefully enhanced by the fellowship experience and the network of professional contacts established.
I mentioned earlier that Mr. Kellogg had a particular interest in
youngsters.
to play."

He often commented that, "\\Tflen I was a child I never learned
He therefore had a special interest in brightening young lives.

If you have seen the stage production or the movie "Auntie Marne," you will
remember Marne as a colorful character who loved life and lived it fully.
Her philosophy was summarized late in the play when, as she and her young
nephew were departing for an around-the-world trip, Auntie Marne said, "I'll
open doors for you, doors you never even dreamed existed."

�17
E
x
p
e
r
i
e
n
c
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sl
i
k
et
h
a
ta
r
eim
p
o
r
t
a
n
ti
nyoung l
i
v
e
s
.T
h
eK
e
l
logg Found
a
t
ion
h
a
sh
ad a l
o
to
fe
x
p
e
r
i
e
n
c
ew
i
t
h4
-H C
l
u
b
s
,Y
o
u
n
g F
a
rm
e
r
sC
l
u
b
s
,B
o
yS
c
o
u
t
s
,
and o
t
h
e
ry
o
u
t
h
s
e
r
v
i
n
gp
rog
r
am
s
. Thu
s
,i
t
w
a
s n
a
t
u
r
a
la
sw
eb
e
c
am
eb
e
t
t
e
r
a
c
q
u
a
i
n
t
e
di
nI
r
e
l
a
n
dt
om
e
e
t l
e
a
d
e
r
so
fo
r
g
a
n
i
z
a
t
i
o
n
s con
c
e
rn
edw
i
t
h young
p
e
o
p
l
ei
nt
h
ec
o
u
n
t
r
y
s
i
d
e
. T
h
i
sl
e
dt
oa comm
i
tm
en
tf
i
r
s
tt
oM
a
c
r
a n
a
F
e
i
rm
ee
a
r
l
yi
n1958
. Th
eI
r
i
s
hY
o
u
n
g F
a
rm
e
r
s
'C
lub
so
r
g
a
n
i
z
a
t
i
o
nh
ad abou
t
400 c
l
u
b
sa
tt
h
a
tt
im
e
,w
i
t
h at
o
t
a
lo
fo
v
e
r1
6
,
0
0
0m
emb
e
r
s
.

M
emb
e
r
sh
ip w
a
s

l
im
i
t
e
dt
oyoung f
a
rm
e
r
so
rt
h
o
s
ec
l
o
s
e
l
yr
e
l
a
t
e
dt
oa
g
r
i
c
u
l
t
u
r
el
i
v
i
n
gi
n
r
u
r
a
la
r
e
a
sand ov
e
re
i
g
h
t
e
e
ny
e
a
r
so
fa
g
e
. T
h
e emph
a
s
i
so
fM
a
c
r
a n
aF
e
r
im
e
'
s
a
c
t
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a
s on e
d
u
c
a
t
i
o
n
,b
o
t
ht
e
c
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n
i
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a
land c
u
l
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u
r
a
l
.
T
h
e
i
rr
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q
u
e
s
tf
o
rF
o
u
n
d
a
t
i
o
na
s
s
i
s
t
a
n
c
ew
a
s t
od
ev
e
lop a p
rog
r
am f
o
r
r
u
r
a
ly
o
u
t
hf
romtw
e
l
v
et
h
r
o
u
g
he
i
g
h
t
e
e
ny
e
a
r
so
fa
g
e
. T
os
e
r
v
et
h
i
sg
roup
,
M
a
c
r
a n
aF
e
i
rm
ee
s
t
a
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l
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s
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e
da j
u
n
i
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c
t
i
o
nc
a
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dM
a
c
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a n
aT
u
a
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t
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e
. I
n
t
h
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rp
r
o
p
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s
a
l
,M
a
c
r
a n
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e
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ss
t
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,"S
i
n
c
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l
a
n
dl
a
c
k
sc
o
a
l
,
o
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l
,o
rm
i
n
e
r
a
lw
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a
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t
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, sh
ei
sg
r
e
a
t
l
yd
ep
end
en
t upon h
e
ra
g
r
i
c
u
l
t
u
r
e
. Y
e
t
I
r
i
s
ha
g
r
i
c
u
l
t
u
r
ei
sn
o
tt
h
o
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g
h
tt
ob
ev
e
r
yp
r
o
g
r
e
s
s
i
v
e
,v
e
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ye
f
f
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to
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,
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n
t
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lr
e
c
e
n
t
l
y
,t
oh
av
emu
ch i
n
t
e
r
e
s
t.
int
h
eimp
rov
em
en
to
fi
t
s
e
l
fa
san
i
n
d
u
s
t
r
y
. On
ly i
nt
h
el
a
s
tf
i
f
t
e
e
ny
e
a
r
sh
av
ev
o
l
u
n
t
a
r
yr
u
r
a
lo
r
g
a
n
i
z
a
t
i
o
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s
i
n
t
e
r
e
s
t
e
di
nimp
rov
ingI
r
i
s
ha
g
r
i
c
u
l
t
u
r
et
h
r
o
u
g
he
d
u
c
a
t
i
o
nc
om
ei
n
t
ob
e
i
n
g
.
On
eo
ft
h
e
s
ei
sM
a
c
r
a n
aF
e
i
rm
e
. I
nb
e
g
i
n
n
i
n
gt
owo
rk w
i
t
h young
e
r tw
e
l
v
e
t
oe
i
g
h
t
e
e
n
y
e
a
r
o
l
d
s
,i
t
hop
e
st
of
o
s
t
e
ri
n
t
e
r
e
s
ti
nand e
n
t
h
u
s
i
a
smf
o
r
l
e
a
r
n
i
n
gand imp
rov
em
en
t
. I
thop
e
st
o~n

en

and '
e
n
l
i
g
h
t
e
n
't
h
eyou
th

and
,t
h
u
s
,t
h
ee
v
e
n
t
u
a
la
d
u
l
t
so
fr
u
r
a
lI
r
e
l
a
n
d
.
"
F
o
u
n
d
a
t
i
o
na
s
s
i
s
t
a
n
c
ei
nt
h
ef
i
r
s
tg
r
a
n
ta
s
s
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t
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dM
a
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a n
aF
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s
t
a
b
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s
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i
n
gi
t
sj
u
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i
o
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e
c
t
i
o
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e
c
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t
a
r
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a
tand i
nd
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v
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l
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p
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gb
o
o
k
l
e
t
s
,

�18

periodicals and project literature for communication with local groups and
in conducting leadership training cours es for voluntary club lead ers.
In 1969, based upon the e ffective utilization of assistance in the
earlier grant and progr ess of the intervening years, the Foundation provided a second five-year period of assistance to Macra na Tuaithe, which
had by then become independent of the parent organization.

This second

grant provided for the initiation of a system of regional youth officers,
with four permanently established during the period of Foundation support.
In addition, the national headquarters office was established at the Irish
Farm Centre and a training program was designed and implemented.

This in-

cluded staff training and development, volunteer leader training, and youth
training.
In the summary report of the second five-year development program,
officers of Macra na Tuaithe stated, "We consider that the increased involvement on a voluntary basis of parents and other adults in the Macra na Tuaithe
program is one of the major outcomes of the five-year development program.
It appears to have resulted from our efforts in program implementation which
in turn were heavily influenced by the staff training endeavors of the past
few years.

We now work on the consciously held assumption that a you t h

development program must operate alongside a complementary adult education
pro gram as an integral part of community development."
In the years since Foundation assistance ended, Macra na Tuaithe has
continued to expand and improve its educational programs and structure.
Sustaining such an informal educational organization with limited funding
and with volunteer leaders is a difficult and demanding commitment.

The

leaders of Macra na Tuaithe have, however, been persistent and successful.

�19
The more important measure, however, is in the lives of the countless
youngsters for whom "new doors" of opportunity

have been opened.

As the Foundation continued to be involved in Ireland with these
a c t i v i t i e s , extensive conversations were carried on with leaders of the
Faculty of Agriculture at University College, Dublin, and in the Department
of Agriculture and Fisheries regarding other priority concerns.

Because

of the Foundation's traditional concern with technology transfer and the
application of knowledge to problems of people and communities, these conversations ultimately led to consideration of the establishment of a
program of preservice and inservice training for advisory service per sonnel.
In 1967 the College received Foundation funds to assist in establishing
its Department of Agricultural Extension.
In a special report issued by the University in 1977, at the end of a
decade of Foundation assistance, the evolution of the concept of the
training centre was summarized as follows:

"The history of training in

agricultural extension in Ireland goes back to the early 1960s when the
Department of Agriculture and Fisheries began to provide some inservice
training courses in advisory methods.

The broad aim of these initial courses

was to make advisers aware of techniques which would make their work more
effective.

Early courses focused on such topics as Writing for the Farmer,

Classroom Presentations and Group Methods.
"Over the years the emphasis in advisory work changed from advising on
specific problems to the management of the farm as a commercial business.
As this change developed, it became apparent that the adviser should be
concentrating on helping the farmer and his family acquire the knowledge

�20

and skills to enable them to operate newer farming systems and techniques
successfully.

Such an approach would promote more integrated and systematic

farming development.
"This broader, more comprehensive approach to advisory work would involve
the adviser in a more systematic way in the planning and selection of advisory
methods and in the more efficient use of his own time and of advisory resources.
This approach which came to be known as programming was a complex undertaking
which required continuous long-term development and considerable training
for the members of the service.

It also became apparent that worthwhile

progress in such an undertaking could not be achieved without the involvement
of the University."
Visiting professors were helpful in the early days of the Centre, as
faculty members undertook advanced study in Extension Education.

The post-

graduate courses of the Centre evolved into two major patterns:
Course A with emphasis on a technical field.

In this option,

one-third of the student's work was devoted to the subject of programming and communications and the remainder to a study of the
technical subject-matter area.

Each student undertook a research

project in his own technical field.
Course B with emphasis on extension education.

In this option,

students devoted all of their time to the study of the education process as applied to the area of agricultural extension and
completed a research project in this area.
In addition, the Centre staff undertook the initiation of an inservice training
program for various categories of personnel in the Advisory Service.

These pro-

grams have included chief agricultural officers, farm home advisers, instructors

�21

from pilot areas, and personnel of the Department of Agriculture and
Fisheries.

In addition, special update workshops were held for graduates

of the Centre program.
Foundation funds were used by the College in a variety of ways in
pursuing its ultimate purpose of establishing postgraduate training in
Agricultural Extension as an integral part of the Faculty of Agriculture.
This objective was accomplished when the Department of Agricultural Extension
was established in 1974 as the seventh department of the Faculty.

The courses

of study offered by the staff at both the undergraduate and graduate levels
were approved by the ,Faculty and the Academic Council of University College
as well as the General Board of Studies of the National University of Ireland.
In addition, the staff of the Department became involved in significant
ways in the activities and functions of the faculty and the University.

Thus,

this new component of agricultural education, intended to facilitate the transfer of new technology from researcher to farmer was successfully integrated
into the life of the University.

It is one of a network of Foundation-

assisted such centres in England, Norway, Denmark, Sweden, and Finland.
In 1971, probably a consequence at least in part of the Fellowship
Program and the activities of the Department of Agricultural Extension, the
Faculty of Agriculture requested Foundation support in undertaking a comprehensive curriculum design and development project.

Among the considerations

which prompted the Faculty to undertake this comprehensive effort were the
following:

Advancing technology in agricultural sciences; changing require-

ments and opportunities for university graduates in agriculture; rapid changes
in all facets of the agricultural industry; a substantial increase in recent

�22
years in the numbers of students studying agriculture at the university level,
the size of teaching staff, and agricultural research output directly related
to agriculture in Ireland; ongoing changes and improvements in physical resources and facilities of the University for providing curricula in agriculture; and program activities of the Agricultural Extension Centre, which
increased staff awareness of ideas, procedures and opportunities for examining
and redesigning curricula and for improving the learning experiences of
University students.
Undertaking a thorough review of a major curriculum area like that encompassed
in the Faculty of Agriculture was an ambitious and arduous task.

We were

impressed that leaders of the Faculty gave priority to such a process and
prepared a very comprehensive and detailed procedure for accomplishing their
objectives over a five-year period.

While Foundation funds provided for an

executive secretary and clerical services, necessary supplies, equipment and
library resources, study tours for faculty members, and consultants for
specific phases of the process, the primary investment was of faculty time,
usually in addition to normal teaching and research assignments.

We were

impressed indeed with the attitude which prevailed throughout the process and
with the constructive approach which generally characterized individual and
collective efforts.

Hopefully the changes have been worthwhile and a system

for continuing curriculum examination, adaptation, and adjustment has become
an integral part of the life of the faculty.
The final area of Foundation concentration in Ireland is related to the
development of the professional fields of food science and food technology.
Because of the importance of agriculture to the Irish economy and the significance of food exports, it seemed to Irish agricultural leaders that the

�23
development o f this competence could add a significant new dimension to
Irish agricultural industry.

Thus, since 1969, the Foundation has provided

assistance to University College, Cork, in implementing a food science and
technology pro gram.
The Foundation first made modest funds available for a consultant to
help conceptualize a nd develop a food science and technology curriculum
based on UCC's existing dairy science and food and microbiology programs.
A number of courses have been a dop t ed for the new program, although the
introduction of new offerings was limited by faculty shortages.

To assist

in strengthening the professional faculty, four faculty members participated in a Foundation-aided Irish Fellowship Program and an additional three
obtained advanced degrees in food science and technology in th e United States.
After several delays caused by financial and construction problems, a new
food science and t e chnology fa cility was inaugurated in January of this year.
Throughout the development of this new curriculum, students at UCC have
evidenced great interest, with more than 150 individuals per year now
applying for admission.
Based upon the College's success in designing the new curriculum and
constructing an adequate facility, the Foundation has recently made a major
grant to University College, Cork, which has not yet been publicly announc ed
by the University.

This support over a five-year period will provide faculty

inservice training, fellowships for advanced study abroad, visiting faculty,
postdoctoral fellowships for faculty exchange with other countries, a nd the
purchase of sophisticated equipment such as food analysis instrumentation.
While the first payment of this new commitment has not yet been made
because of postal service delays , we are confident that this support over

�24

the next five years will mak e a further substantial contribution to agricultural pro gress in Ireland.
There, in br ief, is the record of Ireland a nd the W. K. Kellogg
Foundation -- 25 years, $3.5 million, 20 grants to 8 institutions and
organizations.
Worthwhile?

We think so.

Other choices could have been made, for f ar

more good proposals have been presented to us than we could fund.

Hopefully

our bit of assistance has furthered your efforts in useful ways--brought a bou t
the inevitable a bit sooner, more completely, with greater substance.

IV
A private foundation like the W. K. Kellogg Foundation is a product of
the for-p rofit, free enterprise system.

It is a component of a pluralistic

approach to human progress--voluntary private initiative for the public good,
complementing the functions of the compulsary tax-supported sector of society.
"Education -- the greatest opportunity for really improving one generation
over another."

His conviction to that notion led Mr. Kellogg to commit his

fortune to the promotion of human well-being through "the application of
knowled ge to the problems of people."

Now, as then, it is apparent that --

Learning is the means by which we both accomplish and
accommodate to change
Learning is for life, in all its facets -For career or profession,
For citizenship responsibilities,
For f ami l y roles )
For leisure avocation,
For self-fulfillment in an increasingly complex world.

�25
Learning is lifelong, from the cradle through the twilight years.
Each must develop a pattern of study and intellectual exploration which becomes a part of life, ensuing a lifelong interaction among work, learning. leisure, and
family.
We commend you for your progress toward such ends.

We look forward

to continuing relationships in pursuit of Ireland's further goals.
Godspeed.

�</text>
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SU~ 1 H LRY

-

Re ru a r k s of Ru ssel l ' G.

Ha\-lby, P r esident, Kell o gg Foun dation

On Centur y III f or 4-H
April 27,

1976 - Nation a l

4 -H Conference

"old t L m e r s " we st a nd on the threshol d b e t we e n l at e adol e sc ence
and earl y seni lity.

As

{i

~1

r e mem b e r ,.]hen we ,V' er e d eb a t i g 0 v e r v h e th e r a r not a 4 - II ' ere a u 1 d
usc a bo x mix to make a cak e; if you d id wor k but d idn't sho w it at
"	 th e f air did it cou nt a s co mpl e t e; did H e c o u n t a s "m embers" th o s e
who were in the TV electrical club.
I a ls o reme mb e r wh e n a group of ren eg ad~ s - - so me of us are still
al i v e a n ci act L '~e- - - tIH . ugh t r a d i c ;: 1 ...... t h o a g 1:1 t s , 1 i k e t h e n e (&gt; d f o r
professio n al status fo r 4-H, th e p e e d to review th e 4-H sub co mmitte e structure and role, lt~e items bu d g eted for 4-H, a merger
of the Nat io n al 4-H Found atio n a n d th e National 4-H S rvic e
Commi tte e, r e g u La r nat ionJ- 1 meetings of ll -H st ate , l~a d e r s , profe s sio nal tr ainin g for youth work.
You've made a l l of this and
mor e happ en.
4-H today is bi gger and b etter than ev er before.
",

I've read th e Century III preliminary draft and \Vas impressed.
It
is a great st atement, compr ehensive, ch allenging and stimul ating.
I p articul arly noted e mph as i s on volunt e er, professional c ar e er
opportun i ties, ma n a g cjn e n t; and d c v e I.o me n t r e s o v.r c e s .
•

-

rom the
I do have so me reaction s
heart \Vhich I would lik e to sh are

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f

of
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my

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1.
Focus on people in dealing with proble ms,
purpos e, and program -- not on institutious~

J

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2
.
Be practical, pragmatic, shirtsl eev e and
7' g r a s s r o o t s fo r this is the genius of 4-H and
\V e must ke ep th at quali ty.
Use the v er y best
of wh a t \V e know in the beh av io ral sc ienc es,
but be c autiou s because b ehavior al s c i e n c e
al so tends to prod uc c p o f t nes s ; fuz zin e ss, and
fadis m.
Ma k e su re we us e co mmo n s en s ~ an d
Kce ~ 4 -H simplc,
make a r eal application.
dir ect and s in cere and avoid j argon and
acade mi c superfic i alis rn.

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                    <text>Remarks by RGM at
"Chapel" at Taylor
University, Upland,
Indiana, April 25, 1988

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                    <text>Remarks by
Dr. Russell G. Maw"ty, President, W. K. Kellogg Fcundat i on
at the
27th Nati onal Conf'e r er.c e on Rural Eeal t.h
Detroit, Michigan
April 25, 1974
I

It is a privilege to b e a part of the progr8.I!l of thi s 27t h

National Conference on Rural Health.

We are pleased indeed that this

year' s confer ence is bei ng held in Mich igan a nd I would ex pr e s s lliy
complimen t.s t o the Counc i l on Rural Heal t h of the Americ an Meci.i cal
Association for the ex c ell enc e of the pr ogram t hey have planned f or

U3.

Certainly the conference t heme , "Rural Heal th i s a Community ;\.ffs.ir,"
is timely and significant, and we a.re fo r t un ate t o have so ma r:y outstanding resource people participating in the various confer ence
sessions.
I enjoyed very much the opportunity of attending this mor ning ' s
session, with the keynot e address by Dr. Budd and the stimulat ing symPOS iUID 0 :1

"Di :cections f or t he Fu ture."

practi~ al

S U8~ e st i on s

~ha:ce d

I especially welc omed the

with us by Dr . Budd and by the symposium

participants related to the development of family practice programs,
extending the role of the nurse, and exploring the potentials for rural
g=oup practice.
II
My remarks, with the title, "Our Conc erns for Rural Health," have

duo perspec tives:

i i r s t. fl' om the at.a ndpo irrt of the program ini:: erests

�2

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�3
administrator and members of the hospital staff and board of trustees,
and interested citizens in the community, have undertaken a systematic
program to improve the health situation in their community.

In conse-

quence, illany positive changes have taken place in recent months.
But this little anecdote of a true experience summarizes many of
the things which
this country.

conce~n

us about the health care delivery system in

We are concerned with issues vh ich are described in

phrases like accessibility, continuity, comprehensiveness, and quality
of care; delivery systems; financing arrangements; a corrmunity and preventive dimension to our health systems; operational effectiveness.
Relating further specifically to the rural scene, certain issues
come to the fore:
- The critical shortage of health wanpower -- physicians, nurses,
dentists, pharmacists, allied health personnel, etc.
- Distances to health resources

the "s oc i a.L cost" of space.

- The distressed situation of many rural hospitals -- losing
medical staffs, inadequate professional and auxiliary personnel, declining patient populations -- with many institutions
on the verge of bankruptcy.
- Health professionals increasingly concerned with professional
"isolation" in rural practice--with the parallel

desire to

locate where there is ease of referral and the stimulation of
professional contact, with easier access to a wide range of
resources.
You know these problems and others better than I--and many of your
sessions here will focus on solutions to such specific issues.

�4
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u
s
t
r
a
t
i
v
e
:
Ac
o
n
t
i
n
u
i
n
ge
d
u
c
a
t
i
o
np
rog
r
am f
o
rn
u
r
s
e
si
nt
h
eS
ag
in
aw V
a
l
l
e
y
,
condu
c
t
edbyl
t
i
c
h
i
g
a
nS
t
a
t
eU
n
i
v
e
r
s
i
t
y
;
- Ap
rog
r
am o
ft
h
e~~ichi

an

H
e
a
l
t
h Coun
c
i
lt
or
e
c
r
u
i
tyoung p
e
o
p
l
e

f
o
rc
a
r
e
e
r
si
nt
h
e~ll i e d h
e
a
l
t
hf
i
e
l
d
s
;
- Ap
rog
r
amo
ft
h
eM
i
ch
ig
an D
ep
a
r
tm
en
to
fP
u
b
l
i
cH
e
a
l
t
h andt
h
e
two c
o
l
l
e
g
e
so
fm.
e
d
i
c
i
n
ea
tM
i
ch
ig
an S
t
a
t
eU
n
i
v
e
r
s
i
t
yi
nd
e
v
e
l
op
ing a c
o
o
p
e
r
a
t
i
v
ep
rog
r
amt
oimp
rov
ed
e
l
i
v
e
r
yo
fp
u
b
l
i
ch
e
a
l
t
h
s
e
r
v
i
c
e
si
nt
h
r
e
eo
fM
i
c
h
i
g
a
n
'
s l
o
c
a
lh
e
a
l
t
hd
ep
a
r
tm
en
t
s andt
o
exp
andt
h
er
o
l
eo
fp
u
b
l
i
ch
e
a
l
t
hi
np
r
o
f
e
s
s
i
o
n
a
le
d
u
c
a
t
i
o
no
f
m
e
d
i
c
a
ls
t
u
d
e
n
t
s
;
- Ap
rog
r
am a
tG
r
and R
ap
id
sS
t
.M
a
ry
'
s H
o
s
p
i
t
a
lt
od
ev
e
lop a
r
e
s
i
d
e
n
c
yt
e
a
c
h
i
n
gp
rog
r
am i
nf
a
m
i
ly p
r
a
c
t
i
c
eand an e
x
p
e
r
im
e
n
t
a
l
ambu
l
a
to
ryh
e
a
l
t
hc
a
r
ep
rog
r
am
;

-An und
e
r
g
r
a
d
u
a
t
ep
rog
r
am i
nd
i
e
t
e
t
i
c
sa
tE
a
s
t
e
r
nM
i
ch
ig
an U
n
i
v
e
r
s
i
t
y
;
-A
s
s
i
s
t
a
n
c
et
ot
h
eU
n
i
v
e
r
s
i
t
yo
fM
i
ch
ig
an i
ne
s
t
a
b
l
i
s
h
i
n
ga
s
t
a
t
ew
i
d
esy
s
t
emo
fc
o
r
o
n
a
r
yc
a
r
eu
n
i
t
si
nM
i
ch
ig
an h
o
s
p
i
t
a
l
s
,
w
i
t
hi
n
s
t
i
t
u
t
i
o
n
a
l ra~ts o
f30 r
u
r
a
lcommun
i
tyh
o
s
p
i
t
a
l
s
t
h
r
o
u
g
h
o
u
tt
h
eS
t
a
t
e
; and
- An
u
r
s
i
n
g hom
em
an
ag
em
en
t e
d
u
c
a
t
i
o
np
rog
r
am a
tL
a
k
e
,S
u
p
e
r
i
o
r
S
t
a
t
eC
o
l
l
e
g
e
.

�6
Beyond Michigan we could mention further examples:
- An effort to improve the transport capac i ty of the Samaritan

Health System in Arizona;
- The involvement of the University Health Center and professional
schools of the University of Iowa in a program at guscatine to
improve health care delivery and provide i mproved

ed~cational

opportunities for medical students;

- A demonstration of the training and use of nurse practitioners
in the rural area of Treasure Valley, Idaho, and the illvolvement
of Boise State College in their educational curriculum for the
preparation of nurse practitioners and clinical specialists for
rural areas;
- The training of family practice residents, with emphasis on
individual location in smaller communities and rural areas in
California; and
An effort to improve hospital emergency services in rural com-

munities of South Carolina.
IV
To comment briefly on innovations which may contribute to improved
health care in rural communities, it is necessary to refer back to the
problems which concern us--issues such as access and availability of care,
continuity and comprehensiveness of care, productivity of various elements of the system, cost and financing, quality.

With these central

issues in mind, from our vantage point we see such promising opportuniti es
as the following:

�7
1.	 Reo.!:f:ani zation of ambulatory healt..h services mray from an

endless series of specialty-oriented clinics to a more comprehensive family-centered health service unit utilizing
such qualified personnel as nurse practitioners and physicians assistants for health mainten ance functions, preventive health programs, and long-term supervision of chronic
conditions.
2.	

Development of institution-based (hospital) outreach programs,
such as home care, primary care clinics in under-served areas,
and appropriate linkages or relationships with other care providers, such as nursing homes.

3.	

Development of rational patterns f or handling true emergency
medical problems, with the division of labor among institutions
along rational lines and with an integrated transportation and
communications system.

4.	 Development of effective programs of in-patient education for
illness management, with an improvement of the patient's understanding of his problem and the procedures that will be performed,
and with an emphasis upon the patient's appropriate responsibility
for his individual rehabilitation and continuing health maintenance.

5.	 Further development and systemization of the relat.ionship of
education and service in the health fields.

Not only must

there be dramatic changes in the educational processes and
relationships by which people become qualified and prepared
for health careers, there must also be improvement in

�8
l
e
l
a
t
i
o
n
s
h
i
p
sb
e
tw
e
en e
d
u
c
a
t
i
o
n
a
li
n
s
t
i
t
u
t
i
o
n
sandh
e
a
l
t
h
s
e
r
v
i
c
ei
n
s
t
i
t
u
t
i
o
n
sands
e
t
t
i
n
g
s
. Som
ehow w
e mu
s
tb
r
i
n
g
t
o
	
r
e
a
l
i
t
yt
h
emu
ch
-d
i
s
cu
ss
e
dcon
c
ep
to
fa h
e
a
l
t
hd
e
l
i
v
e
r
y
n
e
two
rk a
si
tr
e
l
a
t
e
st
ob
o
t
he
d
u
c
a
t
i
o
nandh
e
a
l
t
hc
a
r
e
d
e
l
i
v
e
r
y
. U
n
i
v
e
r
s
i
t
ie
sh
av
eb
eenp
r
e
o
c
c
u
p
i
e
dw
i
t
hm
e
d
i
c
a
l
s
c
i
e
n
c
eandr
e
s
e
a
r
c
h
;h
o
p
e
f
u
l
l
y
, mo
r
eo
ft
h
e
i
ra
t
t
e
n
t
i
o
nand
r
e
s
o
u
r
c
e
sw
i
l
lb
ed
i
r
e
c
t
e
dt
ot
h
eimp
rov
em
en
to
fh
e
a
l
t
hc
a
r
e
d
e
l
i
v
e
r
y
.

6
.
	

nha~~e ent o~e ser ice ~~i ins~

s
e
t
t
inF5
.f
o
rh ea

th ~~rsonnel

ice e d~ c ~~ i o n i
nt
h
ewo
rk

Th
i
ss
e
t
t
i
n
gi
sn
o
to
n
l
ya
p
p
r
o
-

p
r
i
a
t
eb
u
te
s
s
e
n
t
i
a
lf
o
rc
e
r
t
a
i
na
s
p
e
c
t
so
fe
d
u
c
a
t
i
o
nand
t
r
a
i
n
i
n
g
.A
s an ex
amp
l
e
,h
o
s
p
i
ta
l
sa
r
eb
e
com
ing mo
r
e con
s
c
iou
s
o
ft
h
e
i
re
d
u
c
a
t
i
o
n
a
lr
o
l
eand i
nm
any i
n
s
t
a
n
c
e
sa
r
eb
e
g
i
n
n
i
n
g
t
oe
s
t
a
b
l
i
s
hi
n
s
t
i
t
u
t
i
o
n
-w
i
d
ee
d
u
c
a
t
i
o
nandt
r
a
i
n
i
n
gp
roG
r
am
s
.
Su
ch p
rog
r
am
s en
comp
a
s
s emp
loy
e
eo
r
i
e
n
t
a
t
i
o
n
,o
n
t
h
e
j
o
bt
r
a
i
n
i
n
g
,
s
u
p
e
r
v
i
s
o
r
yd
ev
e
lopm
en
t
,c
a
r
e
e
rm
o
b
i
l
i
t
y
, c
l
i
n
i
c
a
li
n
s
t
r
u
c
t
i
o
n
,
i
n
s
e
r
v
i
c
ee
d
u
c
a
t
i
o
n
,p
a
t
i
e
n
te
d
u
c
a
t
i
o
n
, and commun
i
ty e
d
u
c
a
t
i
o
n
.

7
.
	 Exp
e
r
im
e
n
t
a
t
i
o
nr
e
ga
r
d
i
n
gt
h
eh
o
s
p
i
t
a
lr
o
l
ei
nt
h
ep
r
o
v
i
s
i
o
no
f
p
r
im
a
r
yc
a
r
e
,t
h
ecompon
en
to
fcomp
r
eh
en
s
iv
ec
a
r
ep
e
r
h
a
p
s
l
e
a
s
t
-w
e
l
ls
e
r
v
e
dc
u
r
r
e
n
t
l
y
. Th
ep
u
b
l
i
c
,i
ns
e
a
r
c
hf
o
rsu
ch
c
a
r
e
,h
a
st
u
r
n
e
dt
ot
h
ecommun
i
ty h
o
s
p
i
t
a
l
,v
i
at
h
eem
e
rg
en
cy
room
. Bu
tt
h
eem
e
rg
en
cy roomi
sn
o
tt
h
ep
r
o
p
e
rs
e
t
t
i
n
gf
o
r
q
u
a
l
i
t
yp
r
im
a
r
yc
a
r
e
,f
o
rem
e
rg
en
cy roomc
a
r
et
e
n
d
st
ob
ee
p
i
s
o
d
i
candv
e
r
ye
x
p
e
n
s
i
v
e
. B
e
t
t
e
r a~ls

ers

a
r
ea
v
a
i
l
a
b
l
e
,a
r
e

b
e
i
n
gd
em
o
n
s
t
r
a
t
e
di
nsom
ei
s
o
l
a
t
e
di
n
s
t
a
n
c
e
s
,and s
h
o
u
l
db
e
mo
r
e c
h
a
r
a
c
t
e
r
i
s
t
i
co
ft
h
ed
e
l
i
v
e
r
y sy
s
t
em
.

�9

8.	 Whenever resources are scarce in relation to ne eds, the
usual situation in rural areas, ever bet t e r manag ement is
.

i

required as priorities are estatlished and allocations
made.

A long-standing orientation of this Foundation

has been to improved management and a dmi n i s t r at ion , in
the health fields as well as in other fields of Foundation
ende avor.

We have been particularly impressed with bene-

fits achieved through sharing of services by hospitals and
the application of management engineering techniques in the
liealth care delivery system.

9.	

Elaboration of the role of the trust ee in the health care system.
The institutional board of trustees, if representative, well
qualified, and well informed, is an essential element in
responsive institutional administration.

Trustees can assist

in keeping the endeavor oriented to the ultimate

p~poses

of

the institution, above the more vested interests of the institution itself, its professional components, and its personnel.
One could go on virtually ad infinitum with innovative options.

But

underlying issues such as these are two basic considerations:

A.	 The problem of fragmentation, both in terms of care as it is
available to the individual person and fragmentation of efforts
of the various elements of our health system.

There is almost

a desparate need for greater cooperation and coordination of
the efforts of the individuals, institutions, and organizations
involved with rural health--health departments, state and
local; hospitals and other institutions, public and private;

�10

p
r
o
f
e
s
s
i
o
n
a
l
s
,b
o
t
hi
n
d
i
v
i
d
u
a
l
l
yandt
h
r
ough t
h
e
i
rO
l
"g
an
i
z
a
t
i
o
n
s
;e
d
u
c
a
t
i
o
n
a
li
n
s
t
i
t
u
t
i
o
n
s
,i
n
c
l
u
di
n
gc
o
l
l
e
g
e
sand
u
n
i
v
e
r
s
i
t
i
e
s
,f
o
u
r
y
e
a
randtw
o
y
e
a
ri
n
s
tit
u
t
i
o
n
s
,p
u
b
l
i
c
andp
r
i
v
a
t
e
.
Fo
rt
o
ol
o
n
gs
o
c
i
e
t
yh
a
st
o
l
e
r
a
t
e
d
,~ o r n e t
h
ec
o
s
t
so
f
,
ands
u
f
f
e
r
e
dt
h
econ
s
equ
en
c
e
so
f

ra

H
o
p
e
f
u
l
l
y
,

ent ~tion

l
e
a
d
e
r
s
h
i
pf
o
ri
t
sr
a
t
i
o
n
a
l
i
z
a
t
i
o
nw
i
l
l com
ef
romt
h
o
s
e
who a
r
emo
s
t i
n
v
o
l
v
e
dandmo
s
t know
l
edg
ea
'l
e
,r
a
t
h
e
rt
h
a
n
b
e
i
n
g impo
s
ed
.
B
. Th
en
e
ed f
o
ra comp
r
eh
en
s
iv
ep
rog
r
amo
fhe ~lth e
d
u
c
a
t
i
o
n
.
I wou
ld l
i
k
et
os
h
a
r
ew
i
t
h you som
ethough
ts f
roma
r
e
c
e
n
ta
d
d
r
e
s
sbyD
r
. C
.A
. Ho
f
fm
an
,
Am
e
r
i
c
an M
ed
i
c
a
l A
s
s
o
c
i
a
t
i
o
n
.

res~ dent

o
ft
h
e

"Am
a
jo
rC
E
&lt;
lS
eo
ft
h
ec
u
r
r
e
n
t

c
o
n
t
r
o
v
e
r
s
yabou
tAm
e
r
i
c
a
'
sh
e
a
l
t
hc
a
r
eist
h
a
tt
h
ep
u
b
l
i
c
andt
h
egov
e
rnm
en
tf
a
i
lt
ou
n
d
e
r
s
t
a
n
dt
h
ed
iffe
rence
b
e
tw
e
en good h
e
a
l
t
handgood m
e
d
i
c
i
n
e
.

~

r i c an s

h
av
ea

r
i
g
h
tt
ogoodm
e
d
i
c
a
lc
a
r
e
,b
u
tt
h
e
ydo ne
th
av
ear
i
g
h
t
t
ogood h
e
a
l
t
h
. Good h
e
a
l
t
hi
sn
o
t ar
i
g
bt
,
b
u
ta
r
e
s
p
o
n
s
i
b
i
l
i
t
y
as
h
a
r
e
dresponsi

ilit

a~d

t
h
a
tr
e
s
p
o
n
-

s
i
b
i
l
i
t
yb
e
g
i
n
sw
i
t
ht
h
ei
n
d
i
v
i
d
u
a
l
'
sownh
ea
lthb
e
h
a
v
i
o
r
.
Th
eh
e
a
l
t
hh
a
b
i
t
so
fmo
s
t Am
e
r
i
c
an
sa
r
esopoo
rt
h
a
tt
h
e
n
a
t
i
o
ni
ss
u
f
f
e
r
i
n
gf
romwh
a
tm
igh
tb
ete~ed an a
c
u
t
ec
a
s
e
o
f'
p
e
o
p
l
ep
o
l
l
u
t
i
o
n
' andpoo
rp
e
r
s
o
n
a
lhE
a
l
t
hb
e
h
a
v
i
o
r

�11
plays a significant positive role in heart disease, cancer, stroke, and accidents--the four leading causes of death
in America tocay.
"Indeed, if all Americans could be convinced to adopt
a healthful style of life--eating correctly, not smoking,
controlling pollutants, driving safely--the positive effect
of the nation's health would be far mor e dramatic than could
be accomplished through the construction of thousands of
new hospitals and the production of many thousands of additional physicians."
There is some slight encouraging evidence that progress may be
forthcoming in this area.

For example, in 1969 the Michigan Legisla-

ture enacted the "Critical Health Problems Education Bill."

This

legislation provides for health education for Michigan youth in elementary and secondary schools, including sucr. areas as mental health;
dental health; vision care; drugs, narcotics, alcohol, tobacco; disease
prevention and control; accident prevention; nutrition.

Hopefully

this dimension of education will be incorporated in our local school
systems.
Another encouraging step in health education is an apparent recommitment to health education by the Cooperative Extension Service.

As

you know, the Extension Service has personnel and programs serving every
county in the United States.

With appropriate linkage to university

resources in the medical-health fields and close relationships with
local professionals and institutions, this Extension emphasis should

�12
represent a very positive influence in fostering proerams of health
education.
You have other ideas, too, that are being us ed in your local
communities; programs and displays of hospital auxiliaries, health
museums, special health education activities.
But what we need is a positive and comprehensive approach to
health education.

v
In rural health, as in most ar-eas of human endeavor, we know
better than we do.

The challenge is to use that which is known, to

utilize fully the know.Ledge resources which are available.
We need not more plans but more action; not more criti'lues and
critics but better examples.

This requires imagination, innovation,

creativity, resourcefulness--in sum, leadership--not from on high,
but in home communities, where the action really is.
The greatest danger in a conference of this kind is that we
each go home to a busy schedule and an accumulated backlog--and we
settle back into old and easier patterns.

The challenge to you and

me individually is that our being here should make a difference in our
part of the world, in our individual sphere of activity.

The challenge

then is that you, through your individual efforts, help move "what is"
in rural health a bit further toward the goal of "what could--and should
be. "
I wish you well.

�</text>
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                    <text>"A TREASURED MICHIGAN RESOURCE"
Remarks by Rus sell G. Mawby, President
w. K. Kellogg Foundation
at the
Michigan Association o f Governing Boards'
1982 Higher Education Awards Convocation
Thursday,	 April 22
University Club
Lansing, Michi gan

/ g~

1.

Thank you very much for inviting me to be your s peaker at
t hi s	 the 1982 Higher Education Awards Convocation of the Michigan
Association of Governing Boards.

I have taken t he t i t l e o f my

remarks, "A Treasured Michigan Resource " from the statement which
graces the front cover of the invitation for t oni gh t ' s program.
I f I may, l et me restat e the words printed on t he invitation.
They	 read:
"In recognition of a treasured Michigan resource and the
prom ise it represents for our state's future, the Michigan
Association of Governing Boards honors distinguished faculty
and outstanding s tudents from the state's public co l leges
and universities."

�2
The 24 outstanding student s and 24 di stinguished faculty from 12
of our state's 15 public col lege s and universities here this
evening r epresent a treasured Michigan resource as do the educationa l
ins titutions which all of you represent.

I 'll comment more on

these r e s our c e s a b it later.
Firs t, l e t me also say that the Michigan Ass ociation o f
Governing Boards, and its counterparts throughout the United
Stat es, are e qu a l l y important and vital t o the future of h igher
education here in Michi gan and acros s the na tion.

As many of you

know, th e Associat ion o f Governing Boards (AGB) is t he only
nongovernmental, nonprofit organization within higher education
whose primary purpose is strengthening the p erformance o f boards
of higher education and higher educa tional insti tutions.

Nationwide,

AGB membership includes more than 780 boards s erving 1,250 colleges
and universities; and more than 18,000 i ndiv i du al trustees,
regents and chief executive officers -- nearly one half of the
total governing structure of United States h igher education .
Thus, the Association of Governing Boards and its membership is a

�3

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�4
So, I am particularly pleased t o be here t on i gh t ; and pleased
to s e e t h a t the Michigan Association of Governing Boards is
providing the leadership, for al l in our state, in r ecogniz ing
the resourc e which is r epresented by the 24 ind i viduals rec eiv ing
award s tonigh t , and the resource which i s repre sent ed by Michigan's
superb sys tem of public higher education.

II.

As citizens , faculty , students and/or members o f college and
university governing boards, we have a special challenge today -a cha l l enge t o be spokesmen , and more importantly statesmen, for
t h e value of higher educa tion in our socie ty and in Michigan.
The founder of t h e W. K. Kellogg Founda t i on , breakfas t c ereal
pioneer W. K. Kellogg, of ten noted t h a t "Education offe rs t h e
grea test opportunity for really improving one gene r a t i on over
another.

II

He believed -- and backed up his beli ef through grants

from his foundation -- tha t educat ion determines whether a society ,

�5
a nation, or a sta te progr esses and pro spe rs .

He a lso championed

the reality t ha t education is the primary avenue for an indivi dua l
to achiev e a bett er li f e.
I be l ieve a part o f our curr en t f i nan c i a l and public support
crisis for higher education na tionally, and par t ic u larly here in
Michi gan, resu lt s from l osing s i gh t o f the s e b a s i c educ at ional
pu rpo ses and bene f i t s.

Le t me be more s p e c if i c .

The mos t " t yp i c a l " vi s i tors we have at Kellogg Founda ti on
of f ice s i n Battle Creek are col l e ge or un i v ersity presi dent s ,
o ther administrato r s or f acul ty members.

They know why they have

come t o s e e us, and t hey also know ' t ha t we know i t.

When the

great virtues and t he hi s toric s i gni fi c anc e of t he projec t s t he y
pr opos e have been thorough ly discussed , there is of ten t i me
perhap s at l unch o r on the way to the ai r po r t -- f or les s momentous
di scuss i on or, i f th e truth be known, f o r go s s i p .

It is then

tha t I often ask , very inno cently, "Wha t are t h e major dev elopments
s o f a r as your in s titution i s conce r n ed ? "

�6
If you were al l less soph i sticated than you actually are,
you would be surprised a t what I am told.

I learn about:

athletic prowess or t he lack thereof;

about iniquities of t h e legis lature and the board of contro l
(or occasionally their v i r t ue s ) ;

about t he inside story on various episodes, s ome of t hem
scandalous;

about which dep artments are be'ing drastically cut or abandoned;

about t he probabl e line of succession t o the presidency;

and how the institution ha s just re-organized, is being
re-organized, or will s ho r t l y be re-organized.

�7
It is star tl ing how seldom I hear any thing about:

the educat ion being provided;

the research be i ng under taken ;

th e bold new undergraduate cur r i cu l um;

the group o f adul t learn ers t h a t t he univ er s i t y i s trying t o
serve ;

t he i nte r - di s cip l i n a r y commi t tee s that are making headway
a ga in st rampant s p e c i a l i sm;

the new r esearch which i s go i ng to provide a break- through;

or abo ut the a ll - unive r s i t y committee which is re-thinking
the goal s o f the in s titution.

�8
Nor do I hear valuable, impressive examples of how the
university's students and graduates are contribut ing to t h e i r
communities, their state, while improving t h ems e l v e s and t h e i r
famil i e s in economic and other important ways.
You can see from this report then, why I am so extremely
grateful to be here this evening where the b right, a ccompl i s h ed ,
and forward-thinking face of our Michigan in stitutions o f higher
education is so evident.

You are t he true refl ection of the

purpose, the va lue, and the achievements of our colleges and
universi ties!
But let me for a momen t r eturn to the report s I get from my
visi tors.

Why do they not re flect the spirit I find here tonight?

Let us l ook back a bit to find t he causes .

III .

I t has been said of higher education that, in sequence, it:

�9
f i r s t had grea t presiden ts;

t hen had great profe ssors;

and t hen had s hr ewd operators .

The era o f the great president s was roughly from 1870 t o
1930.

The era o f:
Char l e s El i o t (Harvard)
Woodrow Wi lson (Pr inceton)
Dani el Coi t Gilman (Johns Bopkins)
Nicholas Murray Butl er (Colomb ia )
Andrew D. White (Cornell )
- - Jame s B. Angell (Michigan)
The era of the great presiden ts was f o l lowed by the era of

the great s chol a rs f r om 1930 to 1960.

Th i s era s aw the f l ower i ng

of a l l the discipline s an d the pro fessions and of t h e r esearch
and teach ing t hey requi red.

The f r e edom o f the Un i t ed Sta tes, of

�10
course, brought many dis t ingu ished academic leaders to t h i s
country as immigrants .
And that era was followed by "the era o f t he shrewd operators"
f r om 1960 to 1980.
we are s t i l l i n it.

You are f ami l i a r with t hi s era , partly because
It was an era o f gr ant - ge t t e r s and money-

manipulator s; the bui lders of center s and ins titut e s and countl e ss
other units, each constructed around s ome special person or field
of study with r elatively little regard fo r the t o tal ins ti tution
i t s e l f.
This was not, t o be sure, an invariab le succession of eras.
Robert Maynard Hutchins (in the 305 and 40 s) and John Hannah ( i n
the 50 s and 60s) were great pr e s i den ts , speaking articulately on
the nature and need s of highe r education.
There are more grea t pro f essors t han there ever were; at
least half of all Nobel prizes in s cience are being awarded to
Americans, and other fi elds and o ther l eade rs f l our i s h a s wel l .
But their dis tinc tive and unique qualities have f a r l e s s public
notice today t han was the case in t he t i me s of Einst ein and Fermi

�11
(physics), Van Doren (literature), Erskine (music), Barzun ( Fr ench
literature), Beard (h istory), or Highe t (philosophy).
Why have the educational s tate smen tended to be s ubme r ge d ?
We have moved through a time of abundance -- and perhaps
even over-abundance -- in th e 1950s and 1960s.
We have moved through a time when the warning bells of
fin ancial trouble b egan to sound ever more in si stently in the
1970s, to a time of very real and present danger to the very
existence of our institutions .
Gov e r n i ng boards, academic administrators, faculty councils
and s ena t e s h ave had t o pay major at ten t ion to operation and
managemen t during both good t imes and bad.

But as a consequence

they began to perceive thems elves e s sentially as administrators.
They added to t he i r key staffs a host of accountants, personnel
workers, public relations experts, lawyers, and, mos t of all,
i n s t i t u t i ona l managers.
I f you doubt the fact of an over-emphasis on operations, I
invite you to read the Chronicle, the journals of higher education,

�12
and t he hundr ed s of books which pour forth each year about t he
college and t he university.

See how little is s a i d about t h e

mission of t he insti tu tion, how much is s aid abou t i ts st r uc t ur e
and processes.
As universities perceive themselves, so t he pub li c perceives
them.

The decline in the public' s support and championing of

higher educa tion is a natu ral cons equence.

IV.

Suc h an occasion as the on e we' cel ebra te t h i s ev e n i ng s trikes
out boldly against th is pre-occupat ion with operat ion i t s elf, t o
emphasize the purpose which shou l d guide ou r efforts, not t he
processes we f ol l ow wi thin our in s titutions.

I suggest then we

ne ed to find more ways of:

celebrating the accomplishments of intellectual and academic
inquiry ;

�13
identifying the new intellectual purpose s we shou l d follow;
and

discovering ways to stress th e unity of all knowledge and to
explore th e linkages between its segment s.

Most importantly, we must become advocates and statemen on
behalf of the importance o f education to our society , its citizens,
and to our collective f u t u re.
The 1982 Higher Education Awards recipients -- all of you -give testimony to our coun try' s succes s; one ba sed on discernment,
pride, achievement, and c ommitment to quality.

That has been the

foundation of highe r educa t ion' s acceptance and place i n our
soc iety .
Hel en Kell er identified this characteristic 44 years ago
when she said:
true happines s.

" Some persons have a wrong idea of what constitutes
I t i s no t attained through s e l f - gr a t i f i c a t i on

but through f idelity to a worthy cause. "

�14
Most Americans s t i l l believe in and di splay f i de l i t y to
worthy caus es.
their leaders

I t i s t i me for our colleges and univer sities and
whethe r in the board room, the classroom or

laboratory, or the administra tor' s offi ce - - t o proclaim again as
spoke smen and statesmen the worthy cause of quality higher education.
With you as gu i de s , both as participant s and shin ing examples,
I believe it can -- and trust it will -- be done.
Thank you.

�</text>
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                    <text>RGM's presentation at Tribute to
Gerald A. Faverman - April 21, 1993
Kellogg Center, Michigan State Univesity

Fran, Jerry, Ladies and Gentlemen:
CA.-:.

This

r ~~ ~

s a toast --

I can't understand why I have such a compelling urge to turn it
into a roast.

How could one roast a man who is:

*

so unassuming

*

so unopinionated

*

so modest

*

so non-controversial in viewpoint

*

50

diplomatic in expression

I've had the pleasure - privilege - of knowing Jerry
decade ~and

a half

.r

for ~

Through the years, the relationship has grown

more and more rewarding for me.
I continue to marvel at the perspective, the insight, the
vision, the inquisitiveness he brings to every contact, whether a
casual conversation at a social event or an analytical inquest
into a problem or topic.

Remarkable!

I suspect that these qualities emanate from early years,
perhaps his genetic heritage, but certainly his training as an
historian.

A fellow histori a n , Marcus Tullius Cicero, the great

roman senator and orator who lived from 106 to 43 B.C. said that:
"History is the witness that testifies to the passing of time; it
illumines reality, vitalizes memory, provides guidance in daily
life, and brings us tidings of antiquity."

�2

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�</text>
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                    <text>,.

THE COMMUNITY 'POWER STRUCTURE' IN BATTLE CREEK
Remarks by
Russell G. Mawby, President
W. K. Kellogg Foundation
April 2, 1980
Commencement Dinner
Community Leadership Acadeny
Battle Creek, Michigan
1.

I am delighted to be with you at this the first
commencement dinner of the Battle Creek Community,
Leadership Academy.

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Frankly, on looking over your

program of activities for the past 12 weeks, I was
also delighte

that your commencement was

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not going to be held at your usual 7:15 a.m. meeting
time.

My particular congratulations to each of you

for surviving 11 consecutive Thursday morning rituals. But then, I am told that such commitment was one
of the characteristics by which members of this first
class were selected.

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                    <text>I:

"THE WORLD STANDS OUT"
Commencement Address
given by
Dr. Russell G. Mawby
President, W. K. Kellogg Foundation
at
Alma College
Alma, Michigan
April 19, 1975
I

It is a pleasure indeed for Ruth and me to be with you at Alma
College for this Commencement ceremony.

My affinity for this institution

goes back some three and a half decades, to high school days, and the
youth program of the North Park Presbyterian Church near Grand Rapids.
Through the years, personally and more recently in my responsibilities
with the Kellogg Foundation, I have had the pleasure of keeping in touch
and I accept with deep appreciation the Honorary Degree which has today
been conferred upon me.

I express my gratitude to the faculty, officers,

and trustees who have accorded me this high honor which marks the beginning
of a new relationship for me with Alma.
To you who are graduating, I want to add my congratulations to those
already expressed.

For each of you, this is an occasion long awaited, one

of those instances in a person's life when he or she can have both a sense
of satisfaction in past achievements and a special excitement for the
future.

I feel privileged to be sharing this day with you.

I would add a word of congratulations, also, to all of those who have
contributed in a significant way to making this day a reality.

I think first

I

�2

of parents and families, and in some instances husbands or wives and
children who so often have sacrificed and subordinated their personal
interests t o yours in making it possible for you to study at Alma and
who a r e entitled to a similar sense o f prideful satisfaction on this
oc casion.

And I think, a lso, of all th e people who are Alma College--

those who have gone b efore, through nearly a century, in establishing,
building, and sustaining this institution, and who have earned for Alma
College an e nv i ab le reputation in the field of higher education, and
those who currently carry forward this work ... trustees, faculty, officers
and s taf f , a l umni and f r iends .

Christian, liberal arts colleges have b e en

and must continue to b e a significant component of our pluralistic system
of hi gher educ ation.

Your e f f or t s have made this so--and will continue to

do s o in the futur e.

To a l l of you I expres s congratulati ons and compliments,

for you, too, can take pride in this happy occasion.
II
I approach my as si gnment this mor ning with the s ober knowledge that
not one pers on came here at 10:30 for the primary purpose of hearing the
Commencement Address.

If we are quite honest with each other, e a ch of

you has a much more personal--and more important--reason for being here.
And, in appreciation of that f act, I propose to intrude only briefly up on
y our day.

To t ho s e of you who , fr om f orce of habit, are taking notes, my

entire mes s age c an be summarize d in two four-le t ter words:

care and love.

And in the context I mean them, they are not nouns but active verbs:
a nd love.

care

�3
Each of us has stashed away in memory certain lines--of poetry,
from literature, passages from the Bible--which have special meaning to
us.

One such which frequently recurs to me are these lines from Edna

St. Vinc ent Millay The world stands out on either s i d e
No wider than the heart is wide;
Above the world is s tret ched the sky,-No higher than the soul is high.
The heart can push the sea and land
Farther away on either hand;
The soul can split the s ky in two,
And let the face of God shine thru.
But East and West will pinch the heart
That cannot keep them pu s he d apart;
And he whose soul is flat--the sky
Will cave in on him by and by.
The world stands out---no wider than the heart is wide.
Any r easonable person who reflects t hough t f ul l y on today and tomorrow-on where mankind is a nd where we're goi ng- - f i nds the prospect sobering.
A few days ago I read a disturbingly pessimistic--and perhaps di stressingly
realistic--book, An Inquiry Into the Human Prospect, by Robert L. Heilbroner.
Heilbroner suggests that three issues above all others shape the current
human predicament.
environment, war.

These can be summarized in three words:

population,

�4
It would be nice if these were simple, tidy issues that we could
deal with forcefully and directly.

But we immediately see that they are

not simple and neat; they are complex, confounding and compounding, comprehensive, inter-related.

One of the dilemmas of the human condition is

that the problems which concern us are diffuse, complex, permeating,
multi-disciplinary, generalized.

Think of any current issue of major

significance--pollution, health care, transportation, education, the
judicial system, world peace.

Simultaneously, the solutions devised by

man are usually specific, simplistic, specialized, narrowly based.

Thus,

a serious discontinuity exists between the nature of the problems which
confront us and the solutions which we contrive for dealing with them.
I'll not elaborate on these three issues, simply remind you of them:
Population -- a realization that the growth of human population is
the principal and most compelling threat to the survival of the
species (man);
Environment -- a growing appreciation for the fra gility of the
relationships within the earth's environmental milieu, with
an awareness of the mind-boggling

COnsequences of our actions,

impulsive or premeditated; and
War	 -- with no better reminder than the words written 350 years ago
by	 John Donne "No man is an island, entire of itself; every man is a
piece of the continent, a part of the main; if a clod be washed
away by the sea, Europe is the less, as well as if a promontory
were, as well as if a manor of thy friends or of thine own were;
any man's death diminishes me, because I am involved in mankind;
and therefore never send to know for whom the bell tolls;
it tolls for thee."

�No mat te r how we choose to cla s s i f y man's co ncer ns , or from wh a t
vant a ge po int we elect to view them, ult imately it become s clear that
the quality of life for our generat ion and those to follow wi l l b e
determined bas ically by our progres s in improving human

r elati on ~ h ip s.

For whethe r we think i n ter ms of t he fami l y , our home commu nity , our
state or nat ion , or t he wor l d nei ghb orhood, the prime det e rmi nant of what
life wi l l be like i n the years ahea d wi ll be a cons equence of man' s ab i l i t y
to live i n harmony, one with another.

And th e most important decisi on s

confronti ng u s will not be dependent upon our burgeoning technology, but instead will b e value-ba s ed and value-l a den.
I II

The only hop e fo r c i v i l ized s oci e t y i s t hat modern man will b e more
succ e s s f ul than his predeces sor s in dealing wi t h human as pi r a t ions, reflect ing
contempora ry value s.

Your generation, more t han mi ne, s hows promise of

having thi s co mmitment and capacity.

But y ou have not yet been really

tested.
The real test ing will come i n t a ng i bl e r e s pons e s to tough a lternat i ves- f or examp le, in t he l eadership yo u pr ovi de in pre paring the Ameri can people
t o ac c ept a stat ic or dec l i ni ng s t a nda r d of l i v i ng i n the decades immediat el y
a head, adopting a n entirel y new con c ept of the qual ity o f life, so t hat the
peoples of othe r pa rts of the world may bene f i t more abundantly fr om the
earth's fini t e res ourc e s.

Will we go t o war over oi l ?

abundanc e wi th t ho se l e s s blessed?

Will we share our

�6
Your succ ess will be determined not by the elegance of your rhet oric
but by the t angible c onsequences of y our economi c, social, and political
decisions.
In pr epa rat i on f or such responsibility, yo u a rc fortunate t o have
b een students here at AlUla College--a Christian, private, liberal arts
institut i on:
Chri sti an -- in the fullest a nd most co mmitt ed sense; pr i va t e -tangible evidence of the pluralistic commi t ment of America, that private
as well as public e f f or t s s erve society's high est goa l s , eve n in an a ge
when government is ever more dominant and domineering; and lib eral arts
i n furth erance of the co nc ep t of t h e "educated man."
I am much impr essed by the statement o f purpo s es of Alma College .
In the context of these remarks, I'll quote only two:
"In the er a when the potential b en efit s of s c ient i f i c and
technological a dvan cement are j e opardiz ed by a lack of wisdom,
mor al concern and r esponsibility in the us e of such knowledge,
Alma College seeks to maintain a steady focu s on human values
which undergird th e worth of individuals and t he welfare of
soci ety.
"In an e r a of prol i fe r a t i on and fragmentation o f knowledge, Alma
College seeks t o create in students an intellectual curio sity about
t he wholeness of knowledge and a concern f or the value judgments
whi ch a re critical to wise deci sion-making ,"

�7
I wish you as gr a duat e s success in the days ahead in t ransferring
such vital concepts i nt o y our ever yday lives.

IV
Whil e the prospects o f an unknown future may be somber , the ch a llenge- and the potenti al-- of tomor r ow a r e as demanding a nd as exhi l a r a t i ng as ever .
In an a ge when bigness and complexity seem characteristic, it 's important
to maintain a proper perspective .

When the realities of the everyday

wor ld seem almost overwhelming , I find the fo l l owi ng a useful reminde r:
I am only one, but I am one;
I can 't do everything , but I can do something;
And what I ca n do , I ought t o do;
And what I ought to do, by the grace of God , I will do.
J e sus t augh t, "Love t hy neighbor-- If
An old hymn reminds us , " Br i ght e n the co rner where you are ... "
A moving lyric enjoins ,

If

Let there be peace on earth and let it begin

with me . .. If
In too many f a c e ts of life, we have lost the human and the humane .
This can be r emedi ed only by t h e deeds of i nd i viduals who- - i n wha t ev e r
their role and in every dimension of life- -care and love,
If each of u s will do what we can do and ought to do to that e nd , we
will, in fact , be serving man 's hi gher purpo se .
To each fellow Alumnus i n this Clas s of 1975, Gods peed in your
professional care er and- -more importantly--in your personal l i f e ,

�</text>
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                    <text>"THE WORLD STANDS OUT"
COMMENCEMENT ADDRESS
BY
DR. RUSSELL G. MAWBY
CHAIRMAN, W. K. KELLOGG FOUNDATION'
GOSHEN COLLEGE
GOSHEN, INDIANA
APRIL 16/ 1989
I

IT IS A PLEASURE INDEED TO BE WITH YOU AT GOSHEN COLLEGE FOR THIS
COMMENCEMENT CEREMONY.

WHI LE MY DIRECT INVOLVEMENT WITH GOSHEN HAS

BEEN LIMITED, THE W. K. KELLOGG FOUNDATION HAS BEEN PRIVILEGED TO
ASSIST THE COLLEGE IN SOME OF ITS CREATIVE VENTURES IN EDUCATION.

I

KNOW GOSHEN AS A COLLEGE WITH A PURPOSE, AND YOUR REPUTATION AMONG
CHRISTIAN LIBERAL ARTS COLLEGES FOR CREATIVE AND EFFECTIVE PROGRAMS
IS WELL DESERVED.

AMONG THESE IS YOUR COMMITMENT TO INTERNATIONAL

EDUCATION, IN PARTICULAR YOUR STUDY SERVICE TERM (SST) ABROAD.

THIS

�-2YEAR GOSHEN CELEBRATES TWO DECADES

IN FAMILY TERMS, A GENERATION

-- OF COMMITMENT TO THE MISSION OF DEVELOPING IN YOUR GRADUATES AN
NINTERCULTURAL OPENNESS WITH THE ABILITY TO FUNCTION EFFECTIVELY
WITH PEOPLE OF OTHER WORLD VIEWS. N IN TODAY'S WORLD, THAT IS A
VITAL COMPONENT IN YOUR BROADER MISSION OF NURTURING NINFORMED,
ARTICULATE, SENSITIVE, RESPONSIBLE CHRISTIANS. N I SALUTE YOU -- AND
THANK YOU FOR LETTING ME BE WITH YOU TODAY.

TO YOU WHO ARE GRADUATING, I ADD MY CONGRATULATIONS TO THOSE ALREADY
EXPRESSED.

FOR EACH OF YOU, THIS IS AN OCCASION LONG AWAITED, ONE

OF THOSE INSTANCES IN LIFE WHEN YOU HAVE BOTH A SENSE OF
SATISFACTION IN PAST ACHIEVEMENTS AND A SPECIAL EXCITEMENT FOR THE
FUTURE.

I FEEL PRIVILEGED TO BE SHARING THIS DAY WITH YOU.

I WOULD ADD A WORD OF CONGRATULATIONS, ALSO, TO ALL OF THOSE WHO
HAVE CONTRIBUTED IN A SIGNIFICANT WAY TO MAKING THIS DAY A REALITY.
I THINK FIRST OF PARENTS AND FAMILIES, AND IN SOME INSTANCES
HUSBANDS OR WIVES AND CHILDREN WHO SO OFTEN HAVE SACRIFICED AND
SUBORDINATED THEIR PERSONAL INTERESTS TO YOURS IN MAKING IT POSSIBLE

�-3FOR YOU TO STUDY AT GOSHEN COLLEGE AND WHO ARE ENTITLED TO A SIMILAR
SENSE OF PRIDEFUL SATISFACTION ON THIS OCCASION.

AND I THINK, ALSO,

OF ALL THE PEOPLE WHO ARE GOSHEN -- THOSE WHO HAVE GONE BEFORE,
ESTABLISHING, BUILDING, AND SUSTAINING THIS INSTITUTION, AND THOSE
WHO CURRENTLY CARRY FORWARD THIS WORK ... TRUSTEES, FACULTY, OFFICERS
AND STAFF, ALUMNI AND FRIENDS.

CHRISTIAN, INDEPENDENT, LIBERAL ARTS

COLLEGES HAVE BEEN AND MUST CONTINUE TO BE A SIGNIFICANT COMPONENT
OF OUR PLURALISTIC SYSTEM OF HIGHER EDUCATION.

YOUR EFFORTS HAVE

MADE THIS SO -- AND WILL CONTINUE TO DO SO IN THE FUTURE.

TO ALL OF

YOU, I EXPRESS CONGRATULATIONS AND COMPLIMENTS, FOR YOU, TOO, CAN
TAKE PRIDE IN THIS HAPPY OCCASION.

II

I APPROACH MY ASSIGNMENT TODAY WITH THE SOBERING KNOWLEDGE THAT NOT
ONE PERSON CAME HERE FOR THE PRIMARY PURPOSE OF HEARING THE
COMMENCEMENT ADDRESS.

IF WE ARE QUITE HONEST WITH EACH OTHER, EACH

OF YOU HAS A MUCH MORE PERSONAL -- AND MORE IMPORTANT -- REASON FOR
BEING HERE.

AND, IN APPRECIATION OF THAT FACT, I PROPOSE TO INTRUDE

�-4-

ONLY BRIEFLY UPON YOUR TIME.

FOR THOSE OF YOU WHO, FROM FORCE OF

HABIT, ARE TAKING NOTES, MY ENTIRE MESSAGE CAN BE SUMMARIZED IN TWO
LETTERS:

U AND R.

HUH FOR UNDERSTANDING; HRH FOR RESPONSIBILITY.

W. K. KELLOGG, THE FOUNDER OF THE FOUNDATION WITH WHICH I AM
ASSOCIATED, WAS A SUCCESSFUL BUSINESSMAN.

WITH ONLY SIX YEARS OF

FORMAL EDUCATION, HE STARTED WORK AS A BROOM SALESMAN AND THEN
BECAME THE BUSINESS MANAGER OF A HOSPITAL IN BATTLE CREEK.

AT AGE

46, HE QUIT HIS JOB AND LAUNCHED THE KELLOGG COMPANY, MANUFACTURING
READY-TO-EAT BREAKFAST CEREALS.

LATE IN HIS LIFE HE DEDICATED HIS

WEALTH TO PUBLIC BENEFIT THROUGH THIS FOUNDATION.

IN 1935, WHEN HE

MADE THE IRREVOCABLE TRANSFER OF HIS FORTUNE TO THE FOUNDATION, HE
WROTE A BRIEF LETTER IN WHICH HE CONCLUDED, "! AM GLAD THAT THE
EDUCATIONAL APPROACH HAS BEEN .EMPHASIZED.

RELIEF, RAIMENT AND

SHELTER ARE NECESSARY FOR DESTITUTE CHILDREN, BUT THE GREATEST GOOD
FOR THE GREATEST NUMBER CAN COME ONLY THROUGH THE EDUCATION OF THE
CHILD , THE PARENT, THE TEACHER, THE FAMILY PHYSICIAN, THE DENTIST,

�-5-

THE COMMUNITY IN GENERAL.

EDUCATION OFFERS THE GREATEST OPPORTUNITY

FOR REALLY IMPROVING ONE GENERATION OVER ANOTHER.

H

THAT STATEMENT IS AS TRUE TODAY AS IT WAS FIVE DECADES AGO.

DESPITE

ALL THE CRITICISMS AND ALL THE QUESTIONING, EDUCATION IS STILL BASIC
TO -- OFFERS THE GREATEST OPPORTUNITY FOR -- HUMAN PROGRESS.

AND

FROM THE STANDPOINT OF THE INDIVIDUAL, EDUCATION IS STILL THE WAY TO
A BETTER LIFE.

EDUCATION -- RELATED TO BUT NOT SYNONYMOUS WITH

COURSES AND CREDITS AND DEGREES AND CREDENTIALS; BUT EDUCATION -THE INQUISITIVE MIND; THE MASTERY OF KNOWLEDGE AND SKILLS; A PATTERN
OF IDENTIFYING, ASSEMBLING, ANALYZING, THINKING, PLANNING, AND DOING.

FOR SOME OF YOU, HIGHER EDUCATION IS A FAM ILY TRADITION.

YOUR

PARENTS, PERHAPS YOUR GRANDPARENTS AND GREAT-GRANDPARENTS AND
BEYOND, HAVE BEEN COLLEGE GRADUATES.

OTHERS OF YOU, LIKE MYSELF,

ARE THE FIRST OF YOUR FAMILY TO GO TO COLLEGE.

IF SO, GOSHEN

(OLLEGE HAS GIVEN YOU AN OPPORTUNITY YOUR PARENTS DID NOT ENJOY.

�-6WHATEVER THE CASE, ALL OF US WHO ARE THE BENEFICIARIES OF HIGHER
EDUCATION SHOULD IMPOSE UPON OURSELVES THE STATUS OF LIFELONG
INDENTURE TO REPAY THAT WHICH HAS BEEN BESTOWED AND TO ENSURE
SIMILAR BENEFITS AND OPPORTUNITIES FOR THOSE WHO WILL FOLLOW.

OUR

SOCIETY IS NOW CRITICALLY REVIEWING ALL OF ITS INSTITUTIONS AND
TRADITIONS, QUESTIONING OUR PRIORITIES AND ALLOCATIONS OF
RESOURCES.

SUPPORT OF EDUCATION AT ALL LEVELS IS BEING CHALLENGED.

FOR THE FIRST TIME IN RECENT MEMORY, THE AMERICAN COMMITMENT TO
PROVIDE EDUCATIONAL OPPORTUNITIES -- AN OPEN DOOR, WITH A SECOND
CHANCE -- SEEMS GENUINELY ENDANGERED.

HOPEFULLY YOU, WHO ARE AMONG

THE PRIVILEGED TO BENEFIT FROM HIGHER EDUCATION, WILL BE ARTICULATE
SPOKESMEN AND DEDICATED SUPPORTERS OF EDUCATION TO GUARANTEE
COMPARABLE OPPORTUNITIES FOR THOSE WHO FOLLOW.

III

AS IN ALL OTHER ASPECTS OF LIFE, WITH PRIVILEGE GOES DUTY, THE
OBLIGATION TO BE RESPONSIBLE AND RESPONSIVE.
AND PROFESSIONAL CAREERS WILL BE VARIED.

YOUR PERSONAL PATHS

EACH OF YOU WILL MAKE YOUR

�· -7-

OWN CHOICE (ANOTHER AMERICAN PREROGATIVE WHICH FEW IN THE WORLD
SHARE) -- SOME WILL PURSUE FURTHER PROFESSIONAL STUDIES, LEADING TO
ADVANCED DEGREES; SOME WILL GO INTO BUSINESS, EITHER SELF-EMPLOYED
OR WORKING WITH OTHERS; OTHERS WILL CHOOSE OPPORTUNITIES IN THE
PUBLIC SECTOR WORKING FOR GOVERNMENTAL AGENCIES AT LOCAL, STATE, OR
NATIONAL LEVELS; SOME WILL DEDICATE THEIR LIVES TO HUMAN SERVICE,
THROUGH THEIR CHURCH OR NON-PROFIT ORGANIZATIONS; STILL OTHERS WILL
ELECT TO CONTINUE THE ACADEMIC LIFE, IN RESEARCH, TEACHING, OR
PUBLIC SERVICE.

WHATEVER ROUTE YOU CHOOSE, SOCIETY HAS HIGH EXPECTATIONS -- A GREAT
NEED -- FOR YOUR TALENTS.

HOPEFULLY, YOU WILL BE SHAKERS AND

SHAPERS OF A BETTER TOMORROW.

IN THAT REGARD I WILL SHARE WITH YOU

BRIEFLY THREE SPECIFIC IDEAS . . BUT AS A PREFACE FOR THOSE THOUGHTS,
IT WILL BE USEFUL TO PUT OURSELVES, OUR LIVES, OUR TIMES INTO SOME
PERSPECTIVE.

�-8-

EACH OF US HAS STASHED AWAY IN MEMORY CERTAIN LINES -- OF POETRY,
FROM LITERATURE, PASSAGES FROM THE BIBLE -- WHICH HAVE SPECIAL
MEANING TO US.

ONE SUCH WHICH FREQUENTLY RECURS TO -ME ARE THESE

LINES FROM EDNA ST. VINCENT MILLAY THE WORLD STANDS OUT ON EITHER SIDE
NO WIDER THAN THE HEART IS WIDE
ABOVE THE WORLD IS STRETCHED THE SKY,
NO HIGHER THAN THE SOUL IS HIGH.
THE HEART CAN PUSH THE SEA AND LAND
FARTHER AWAY ON EITHER HAND;
THE SOUL CAN SPLIT THE SKY IN TWO,
AND LET THE FACE OF GOD SHINE THRU.
BUT EAST AND WEST WILL PINCH THE HEART
THAT CANNOT KEEP THEM PUSHED APART;
AND HE WHOSE SOUL IS FLAT -- THE SKY
WILL CAVE IN ON HIM BY AND BY.
THE WORLD STANDS OUT -- NO WIDER THAN THE HEART IS WIDE.
ANY REASONABLE PERSON WHO REFLECTS THOUGHTFULLY ON TODAY AND
TOMORROW -- ON WHERE MANKIND IS AND WHERE WE'RE GOING -- FINDS THE
PROSPECT SOBERING.

RECENTLY I READ A DISTURBINGLY PESSIMISTIC

BUT PERHAPS DISTRESSINGLY REALISTIC -- BOOK, AN INQUIRY INTO THE

�-9-

HUMAN PROSPECT, BY ROBERT L. HEILBRONER.

HEILBRONER SUGGESTS THAT

THREE ISSUES ABOVE ALL OTHERS SHAPE THE CURRENT HUMAN PREDICAMENT.
THESE CAN BE SUMMARIZED IN THREE WORDS:

POPULATION, ENVIRONMENT,

WAR.

IT WOULD BE NICE IF THESE WERE SIMPLE, TIDY ISSUES THAT WE COULD
DEAL WITH FORCEFULLY AND DIRECTLY.

BUT WE IMMEDIATELY SEE THAT

THEY ARE NOT SIMPLE AND NEAT; THEY ARE COMPLEX, CONFOUNDING AND
COMPOUNDING, COMPREHENSIVE, INTER-RELATED.

ONE OF THE DILEMMAS

OF THE HUMAN CONDITION IS THAT THE PROBLEMS WHICH CONCERN US ARE
DIFFUSE, COMPLEX, PERMEATING, MULTI-DISCIPLINARY, GENERALIZED.
THINK OF ANY CURRENT ISSUE OF MAJOR SIGNIFICANCE -- FOOD SUPPLY,
POLLUTION, HEALTH CARE, UNEMPLOYMENT, ENERGY, TRANSPORTATION, THE
FEDERAL BUDGET DEFICIT, EDUCATION, INTERNATIONAL TRADE, THE JUDICIAL
SYSTEM, RURAL DEVELOPMENT, FAMILY LIFE, INFLATION, WORLD PEACE.
SIMULTANEOUSLY, THE SOLUTIONS DEVISED BY MAN ARE USUALLY SPECIFIC,
SIMPLISTIC, SPECIALIZED, NARROWLY BASED.

THUS, A SERIOUS

�-10-

DISCONTINUITY EXISTS BETWEEN THE NATURE OF THE PROBLEMS WHICH
CONFRONT US AND THE SOLUTIONS WHICH WE CONTRIVE FOR DEALING WITH
THEM.

I'LL NOT ELABORATE ON THESE THREE ISSUES, SIMPLY REMIND YOU OF THEM:
POPULATION -- A REALIZATION THAT THE GROWTH OF HUMAN
POPULATION IS THE PRINCIPAL AND MOST COMPELLING THREAT
TO THE SURVIVAL OF THE SPECIES (MAN);
ENVIRONMENT -- A GROWING APPRECIATION FOR THE FRAGILITY OF
THE RELATIONSHIPS WITHIN THE EARTH'S ENVIRONMENTAL
MILIEU, WITH AN AWARENESS OF THE MIND-BOGGLING
CONSEQUENCES OF OUR ACTIONS, IMPULSIVE OR PREMEDITATED;
AND
WAR -- WITH NO BETTER REMINDER THAN THE WORDS WRITTEN 350
YEARS	 AGO BY JOHN DONNE "NO MAN IS AN ISLAND, ENTIRE OF ITSELF; EVERY MAN
IS A PIECE OF THE CONTINENT, A PART OF THE MAIN;
IF A CLOD BE WASHED AWAY BY THE SEA, EUROPE IS
THE LESS, AS WELL AS IF A PROMONTORY WERE, AS
WELL AS IF A MANOR OF THY FRIENDS OR OF THINE OWN
WERE; ANY MAN'S DEATH DIMINISHES ME, BECAUSE I AM
INVOLVED IN MANKIND; AND THEREFORE NEVER SEND TO
KNOW FOR WHOM THE BELL TOLLS; IT TOLLS FOR THEE."

�-11-

NO MATTER HOW WE CHOOSE TO CLASSIFY MAN'S CONCERNS, OR FROM WHAT
VANTAGE POINT WE ELECT TO VIEW THEM, ULTIMATELY IT BECOMES CLEAR
THAT THE QUALITY OF LIFE FOR OUR GENERATION AND THOSE TO FOLLOW WILL
BE DETERMINED BASICALLY BY OUR PROGRESS IN IMPROVING HUMAN
RELATIONSHIPS.

FOR WHETHER WE THINK IN TERMS OF THE FAMILY, OUR

HOME COMMUNITY, OUR STATE OR NATION, OR THE WORLD NEIGHBORHOOD, THE
PRIME DETERMINANT OF WHAT LIFE WILL BE LIKE IN THE YEARS AHEAD WILL
BE A CONSEQUENCE OF MAN'S ABILITY TO LIVE IN HARMONY, ONE WITH
ANOTHER.

AND THE MOST IMPORTANT DECISIONS CONFRONTING US WILL NOT

BE DEPENDENT UPON OUR BURGEONING TECHNOLOGY, BUT INSTEAD WILL BE
VALUE-BASED AND VALUE-LADEN.

THE ONLY HOPE FOR CIVILIZED SOCIETY IS THAT MODERN MAN WILL BE MORE
SUCCESSFUL THAN HIS PREDECESSORS IN DEALING WITH HUMAN ASPIRATIONS,
REFLECTING CONTEMPORARY VALUES.

YOUR GENERATION, MORE THAN MINE,

SHOWS PROMISE OF HAVING THIS COMMITMENT AND CAPACITY.
NOT YET BEEN REALLY TESTED.

BUT YOU HAVE

�-12-

THE REAL TESTING WILL COME IN TANGIBLE RESPONSES TO TOUGH
ALTERNATIVES -- FOR EXAMPLE, IN THE LEADERSHIP YOU PROVIDE IN
PREPARING THE AMERICAN PEOPLE TO ACCEPT A STATIC OR DECLINING
STANDARD OF LIVING IN THE DECADES IMMEDIATELY AHEAD, ADOPTING AN
ENTIRELY NEW CONCEPT OF THE QUALITY OF LIFE, SO THAT THE PEOPLES OF
OTHER PARTS OF THE WORLD MAY BENEFIT MORE ABUNDANTLY FROM THE
EARTH'S FINITE RESOURCES.

WILL WE GO TO WAR OVER OIL?

SHARE OUR ABUNDANCE WITH THOSE LESS BLESSED?

WILL WE

WILL THE HUNGRY OF THE

WORLD HAVE FOOD?

YOUR SUCCESS WILL BE DETERMINED NOT BY THE ELEGANCE OF YOUR RHETORIC
BUT BY THE TANGIBLE CONSEQUENCES OF YOUR ECONOMIC, SOCIAL, AND
POLITICAL DECISIONS.

IV
AND NOW, TO THOSE THREE TANGIBLE AND SPECIFIC CONCERNS WHICH I SHARE
WITH YOU AS PERSONS WHO ARE THE BENEFICIARIES OF EDUCATION, WHO ARE

�-13-

COMMITTED TO KNOWLEDGE AND LEARNING, AND WHO WILL -- IN ONE ROLE OR
ANOTHER -- BE SHAPERS OF THE FUTURE.

FIRST, THE CHALLENGE OF KNOWLEDGE UTILIZATION, THE APPLICATION OF
KNOWLEDGE TO PROBLEMS OF PEOPLE.
WE KNOW BETTER THAN WE DO.

IN MOST AREAS OF HUMAN ENDEAVOR,

WHETHER YOUR CAREER INTERESTS BE IN

CRIMINAL JUSTICE, HISTORY, THE PERFORMING ARTS, ENGINEERING,
TEACHING, BUSINESS, FAMILY LIFE, SOCIOLOGY, HEALTH, OR WHAT HAVE
YOU, WE MUST SOMEHOW MOBILIZE KNOWLEDGE RESOURCES IN NEW AND
CREATIVE WAYS TO DEAL EFFECTIVELY WITH HUMAN CONCERNS.

IN THE

COMPLEX LIFE OF TODAY AND TOMORROW, THE RESOURCES OF ANY ONE
DISCIPLINE, BODY OF KNOWLEDGE, OR ORGANIZATION ARE USUALLY
INADEQUATE TO DEAL EFFECTIVELY WITH SIGNIFICANT ISSUES.

YOUR

GENERATION MUST PIONEER IN BLENDING THE RICHNESS OF SPECIALIZED
FIELDS OF STUDY INTO MORE EFFECTIVE PATTERNS FOR DECISION AND ACTION.

�-14-

SECOND, THE CHALLENGE OF LIFELONG LEARNING.
INDEED SIMPLIER.

IN THE PAST, LIFE WAS

My GENERATION COULD APPROACH LIFE IN THREE NEAT

BLOCKS -- GO TO SCHOOL, GO TO WORK, OUT TO PASTURE.

NOW, FOR A

WHOLE HOST OF REASONS, THAT PATTERN IS NO LONGER ADEQUATE
BURGEONING KNOWLEDGE, THE ACCELERATING RATE OF CHANGE, THE
COMPLEXITY OF ISSUES, THE INTERRELATEDNESS OF HUMAN EXPERIENCES.

You

AS EDUCATED PERSONS MUST DEMONSTRATE A COMMITMENT TO LIFELONG

LEARNING, INCORPORATING IN YOUR OWN LIFE A CONTINUING INTERACTION
BETWEEN WORK, FAMILY, LEISURE, AND LEARNING.

AND FINALLY, THAT THIRD CHALLENGE, INVOLVEMENT.
REQUIRES INDIVIDUAL INVOLVEMENT.

EFFECTIVE DEMOCRACY

A UNIQUE INGREDIENT OF OUR

AMERICAN WAY OF LIFE IS VOLUNTEER ISM, THOSE THINGS WHICH INDIVIDUALS
DO VOLUNTARILY, BECAUSE THEY WANT TO.

MARGARET MEAD HAS OBSERVED:

�-15"WE LIVE IN A SOCIETY THAT ALWAYS HAS DEPENDED
ON VOLUNTEERS OF DIFFERENT KINDS -- SOME WHO
CAN GIVE MONEY, OTHERS WHO GIVE TIME, AND A
GREAT MANY WHO FREELY GIVE THEIR SPECIAL
SKILLS, FULL-TIME OR PART-TIME.

IF YOU LOOK

CLOSELY, YOU WILL SEE THAT ALMOST ANYTHING
THAT REALLY MATTERS TO US, ANYTHING THAT
EMBODIES OUR DEEPEST COMMITMENT TO THE WAY
HUMAN LIFE SHOULD BE LIVED AND CARED FOR,
DEPENDS ON SOME FORM -- MORE OFTEN MANY FORMS
-- OF VOLUNTEERISM."
THIS FACT GIVES A DISTINCTIVELY HUMANE QUALITY TO LIFE IN AMERICA.
BUT ONLY IF WE CONTINUE TO RENEW THE "HABITS OF THE HEART," TO USE
THE TITLE OF A RECENT BOOK BY ROBERT BELLAH.

LET ME SUGGEST TO YOU

THAT THE MOST IMPORTANT WAY IN WHICH YOUR LIFE WILL BE MEASURED
ULTIMATELY IS BY THE WAYS IN WHICH YOU SPEND YOUR LEISURE TIME.

TO

BE SURE, SOME TIME MUST BE SPENT IN HOBBIES AND OTHER FORMS OF
RELAXATION.

BUT LET ME ENCOURAGE YOU TO SPEND AS MUCH OF IT AS YOU

CAN IN PAYING BACK THE SOCIETY THAT ALREADY HAS GIVEN SO MUCH TO
YOU.

YOUR PROFESSION NEEDS YOU, BEYOND THE MANDATE OF THE JOB, TO

�-16-

RAISE THE LEVEL OF PROFESSIONAL PERFORMANCE AND ETHICS.

YOUR

COMMUNITY NEEDS YOU, TO SERVE ON NONPROFIT BOARDS AND IN OTHER WAYS
TO CONTRIBUTE TO BETTERING THE HUMAN CONDITION.
YOU, TO FILL POSITIONS OF PUBLIC TRUST.

I HOPE THAT YOU WILL

QUICKLY BEGIN TO REPAY YOUR "DEBT TO SOCIETY."
THAT THIS PARADOX IS TRUE:
GET.

YOUR NATION NEEDS

I WILL GUARANTEE

THE MORE YOU GIVE, THE MORE YOU WILL

AND THE MORE YOU GIVE, THE MORE SUCCESSFUL YOU WILL BECOME.

By YOUR CONSTRUCTIVE INVOLVEMENT, BOTH YOU AND SOCIETY WILL BENEFIT.

IN PREPARATION FOR SUCH RESPONSIBILITY, YOU ARE FORTUNATE TO HAVE
BEEN STUDENTS AT GOSHEN COLLEGE -- A CHRISTIAN, INDEPENDENT, LIBERAL
ARTS INSTITUTION:

CHRISTIAN -- IN THE FULLEST AND MOST COMMITTED

SENSE; INDEPENDENT -- TANGIBLE EVIDENCE OF THE PLURALISTIC
COMMITMENT OF AMERICA, THAT PRIVATE AS WELL AS PUBLIC EFFORTS SERVE
SOCIETY'S HIGHEST GOALS, EVEN IN AN AGE WHEN GOVERNMENT IS EVER MORE
DOMINANT AND DOMINEERING; AND LIBERAL ARTS -- IN FURTHERANCE OF THE
CONCEPT OF THE "EDUCATED MAN."

�-17-

v
WHILE THE PROSPECTS OF AN UNKNOWN FUTURE MAY BE SOMBER, THE
CHALLENGE -- AND THE POTENTIAL -- OF TOMORROW ARE AS DEMANDING AND
AS EXHILARATING AS EVER.

IN AN AGE WHEN BIGNESS AND COMPLEXITY SEEM

CHARACTERISTIC, IT'S IMPORTANT TO MAINTAIN A PROPER PERSPECTIVE.
WHEN THE REALITIES OF THE EVERYDAY WORLD SEEM ALMOST OVERWHELMING, I
FIND THE FOLLOWING A USEFUL REMINDER:

I AM ONLY ONE, BUT I AM ONE;
I CAN'T DO EVERYTHING, BUT I CAN DO SOMETHING;
AND WHAT I CAN DO, I OUGHT TO DO;
AND WHAT I OUGHT TO DO, BY THE GRACE OF GOD, I WILL DO.

IN TOO MANY FACETS OF OUR LIVES, BOTH INDIVIDUALLY AND AS A NATION,
WE SEEM TO HAVE LOST SOMETHING OF OUR SENSE OF PURPOSE, OUR
SELF-CONFIDENCE, OUR DIRECTION, OUR FAITH AND COMMITMENT.

TO THE

EXTENT THIS BE TRUE, IT CAN BE REMEDIED ONLY BY THE DEEDS OF

�-18-

INDIVIDUALS WHO -- IN WHATEVER THEIR ROLE AND IN EVERY DIMENSION OF
LIFE -- UNDERSTAND AND RESPOND.
KNOW; WE MUST ALSO DO.

IT'S NOT ENOUGH TO UNDERSTAND OR

IF EACH OF US WILL DO WHAT WE CAN DO AND

OUGHT TO DO, WE WILL INDEED BE SERVING MAN'S HIGHER PURPOSE.

To EACH OF YOU IN THIS GOSHEN COLLEGE CLASS OF 1989, GODSPEED IN
YOUR PROFESSIONAL CAREER AND -- MORE IMPORTANTLY -- IN YOUR PERSONAL
LIFE.

RGM/LPT
1631C
8

�</text>
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                    <text>Remarks by Russell G. Mawby, President
w.	 K. Kellogg Foundation
at the
GOVERNOR'S CONFERENCE ON AGRICULTURE
Long's Convention Center
Lansing, Michigan
April 1, 1981
I

All of us involved in and concerned with Michigan
agriculture recognize the significance of this day and
this conference.

Agriculture is a very important and

.	 stable component of our Michiga~'economy,often classified
as "Michigan's No.2 industry."

But for various reasons,

agriculture's significance and potential are generally
underappreciated by governmental officials; by leaders of
business, industry, and the financial community; and by
the general public.

Therefore, we are grateful to you,

Governor Milliken, for convening this conference, " to
assess the cu rrent status of Mi chigan agriculture and

�2

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v
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ng
r
e
a
t
e
r

c
o
n
t
r
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b
u
t
i
o
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st
oo
u
rs
t
a
t
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'
se
c
o
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om
y
.
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e a
p
p
r
e
c
i
a
t
ey
o
u
r
em
p
h
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s
i
s upon a
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r
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c
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l
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r
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ny
o
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rS
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t
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e
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s
tJ
a
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r
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ri
n
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n
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r
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n
dt
h
ec
omm
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t
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t
r
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c
t
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c
h l
e
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h
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sc
o
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r
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e
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o
ry
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r
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t
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n
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o
r
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o
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r comm
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tm
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tt
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h
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t
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n
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o
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r
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c
t
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o
nw
h
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c
h em
a
n
a
t
ef
rom t
h
e
s
ed
e
l
i
b
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r
a
t
i
o
n
s
.
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conom
i
cd
e
v
e
l
o
pm
e
n
ti
nt
o
t
a
lo
ri
nr
e
l
a
t
i
o
nt
oa
s
e
c
t
o
ro
fo
u
re
conomy
,s
u
c
ha
sa
g
r
i
c
u
l
t
u
r
e
,i
sa
nu
n
e
n
d
i
n
g
p
r
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c
e
s
s
. I
ns
i
g
n
i
f
i
c
a
n
tw
ay
s t
h
ed
e
l
i
b
e
r
a
t
i
o
n
sh
e
r
ew
i
l
l
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e
n
e
f
i
tf
r
omM
i
c
h
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g
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n S
t
a
t
eU
n
i
v
e
r
s
i
t
y
'
sP
r
o
j
e
c
t'
8
0
,
w
h
i
c
ha
t
t
em
p
t
e
dt
ol
o
o
kf
o
rw
a
r
dc
r
e
a
t
i
v
e
l
ya
n
dc
om
p
r
e
h
e
n
s
i
v
e
l
y
.
T
h
i
s.
c
o
n
f
e
r
e
n
c
e
,h
ow
e
v
e
r
,r
e
p
r
e
s
e
n
t
sa
ne
v
e
nmo
r
e i
n
c
l
u
s
i
v
e
a
p
p
r
o
a
c
h
,a
t
t
em
p
t
i
n
ga
l
s
ot
oi
n
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t
i
a
t
es
p
e
c
i
f
i
cc
o
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r
s
e
so
f
a
c
t
i
o
n
. I comm
end t
h
ec
omm
i
t
t
e
e
sf
o
rt
h
e
i
rp
r
o
d
u
c
t
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v
e
e
f
f
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r
t
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na t
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g
h
tt
im
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h
e
d
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l
ea
n
dI c
om
p
l
im
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n
to
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r
c
o
c
h
a
i
rm
e
n
,D
e
an P
r
i
d
ge
o
n
,D
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r
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t
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ro
ft
h
eM
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h
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g
a
n

�3

Department of Agriculture and James Anderson, Dean of the
College of Agriculture and Natural Resources at Michigan
State University.

It's great to have these two important

agricultural institutions working together so effectively.
This meeting will benefit also from the Governor's Conference
on Forestry held last year and I understand that because
the broad range of interests and activities encompassed
within the concerns of agriculture and natural resources
make it difficult to give adequate attention to all aspects

in one meeting, Michigan State University is convening a
conference focusing more specifically on natural resources
later this month.

In combination, these efforts should be

fruitful.
There is no need for me to exhort this group on the
importance of agriculture or the details' of its potential.
It may be useful to remind ourselves, however, that U.S./
Michigan agriculture is in fact the envy of the world.
Persons more thoughtful and knowledgeable than I have

�4

developed explanations for the "miracle of American agriculture."
In my judgment, two elements are of particular importance:
First, our American agricultural enterprise is based upon
economic concepts of entrepreneurship, free enterprise,
profit.

This is true both for the farm component of

agriculture as well as those related agribusiness enterprises
which serve farming and move farm products to consumers.
Second, agriculture benefits from a a unique partnership
in the working relationships among public and private
institutions and resources.

This partnership is evident

in many ways -- policy decision-making, regulation, promotion,
and particularly, research and Extension.

In this latter

case -- research and Extension -- leadership is provided
by our system of land-grant universities.

We are proud

that Michigan State University is the pioneer land-grant
institution and a model of national and international
reputation.

The system of agricultural experiment stations,

funded largely with federal and state tax money, through

�5
C
o
n
g
r
e
s
sa
n
dt
h
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t
a
t
el
e
g
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s
l
a
t
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r
ea
n
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om
p
l
em
e
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dw
i
t
h
s
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p
p
o
r
tf
romp
r
i
v
a
t
es
o
u
r
c
e
s
,g
e
ne
r
a
t
e
st
h
ek
n
ow
l
e
d
g
eb
a
s
e
f
o
ra
g
r
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c
u
l
t
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r
e
. Th
eC
o
o
p
e
r
a
t
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v
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x
t
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n
s
i
o
nS
e
r
v
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c
e
,
r
e
p
r
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s
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n
t
i
n
ga p
a
r
t
n
e
r
s
h
i
pi
nf
u
n
d
i
n
go
ff
e
d
e
r
a
l
,s
t
a
t
e
,
a
n
dc
o
u
n
t
yg
o
v
e
r
nm
e
n
t
s
,a
g
a
i
nc
om
p
l
em
e
n
t
e
d by s
u
p
p
o
r
tby
p
r
i
v
a
t
es
o
u
r
c
e
s
,i
st
h
em
e
cha
n
i
smb
yw
h
i
c
h k
n
ow
l
e
d
g
ei
s
t
r
a
n
sm
i
t
t
e
dt
op
r
a
c
t
i
t
i
o
n
e
r
si
na
g
r
i
c
u
l
t
u
r
eo
nt
h
ef
a
rm
and i
nr
e
l
a
t
ed en
terp
rises. Th
es
u
c
c
e
s
so
ft
h
i
ss
y
s
t
em
t
h
r
o
u
g
ht
h
ed
e
ca
d
e
si
ss
e
l
f
e
v
i
d
e
n
t
. Ou
rc
h
a
l
l
e
n
g
ei
st
o
p
r
e
s
e
r
v
ea
n
db
u
i
l
dupon s
u
c
ht
r
a
d
i
t
i
o
na
n
ds
u
c
c
e
s
s
.

I
I

In p
r
e
p
a
r
i
n
gt
h
e
s
er
em
a
r
k
s
,I w
a
s v
e
r
yc
o
n
s
c
i
o
u
st
h
a
t

t
h
er
e
a
lt
h
r
u
s
to
ft
h
i
sc
o
n
f
e
r
e
n
c
ew
i
l
lb
ec
o
n
t
a
i
n
e
di
n
t
h
er
e
p
o
r
t
so
ft
h
ee
i
g
h
tc
omm
i
t
t
e
e
sa
n
dt
h
ed
i
s
c
u
s
s
i
o
n
s
r
e
l
a
t
e
dt
ot
h
o
s
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t
a
t
em
e
n
t
so
fi
s
s
u
e
sa
n
dr
e
c
omm
e
n
d
a
t
i
o
n
s
.
My

con~ ent ,

t
h
e
r
e
f
o
r
e
,w
i
l
ln
o
td
ea
lw
i
t
h s
u
c
hs
p
e
c
i
f
i
c
s

�6
b
u
tr
a
t
h
e
rw
i
l
lb
r
i
e
f
l
yt
o
u
c
hsom
ei
s
s
u
e
sw
h
i
c
h s
e
em
im
p
o
r
t
a
n
ti
nt
h
eb
r
o
a
d
e
rp
i
c
t
u
r
eo
fo
u
rS
t
a
t
e
,i
t
se
conomy
,
a
n
di
t
sp
e
o
p
l
e
. Ih
a
v
eo
r
g
a
n
i
z
e
dt
h
e
s
et
h
o
u
g
h
t
sa
r
o
u
n
d
f
o
u
rm
a
i
n p
o
i
n
t
s
.

1
.
	 S
t
r
o
n
gp
r
o
g
r
am
si
nr
e
s
e
a
r
c
ha
n
dE
x
t
e
n
s
i
o
na
r
ee
s
s
e
n
t
i
a
l
t
ot
h
ec
o
n
t
i
n
u
i
n
gh
e
a
l
t
ho
fa
g
r
i
c
u
l
t
u
r
e
. Ou
r r
e
s
e
a
r
c
h
e
n
t
e
r
p
r
i
s
er
e
p
r
e
s
e
n
t
st
h
er
e
n
ew
a
la
n
de
x
p
a
n
s
i
o
no
f
t
h
ei
n
t
e
l
l
e
c
t
u
a
lc
a
p
i
t
a
le
s
s
e
n
t
i
a
lt
oa p
r
o
g
r
e
s
s
i
v
e
a
n
dp
r
o
s
p
e
r
o
u
sa
g
r
i
c
u
l
t
u
r
e
. T
h
i
sr
e
s
e
a
r
c
hm
u
s
t b
ea
t
a
l
ll
e
v
e
l
s-b
a
s
i
cr
e
s
e
a
r
c
h
,d
e
a
l
i
n
gw
i
t
h ar
a
n
g
eo
f
c
o
n
c
e
r
n
sf
romu
n
r
a
v
e
l
i
n
gt
h
es
e
c
r
e
t
so
fp
h
o
t
o
s
y
n
t
h
e
si
s
,
n
i
t
r
o
g
e
nf
i
x
a
t
i
o
n
,g
e
n
e
t
i
c
s
,a
n
ds
o
i
lp
h
y
s
i
c
s
,t
oa
n
u
n
d
e
r
s
t
a
n
d
i
n
go
fm
a
r
k
e
t s
t
r
u
c
t
u
r
ea
n
dt
h
ep
o
t
e
n
t
i
a
l
s
o
fc
om
p
u
t
e
rt
e
c
h
n
o
l
o
g
y
;a
n
da
p
p
l
i
e
dr
e
s
e
a
r
c
h
,i
n
w
h
i
c
hk
n
ow
l
e
d
g
ei
st
r
a
n
s
l
a
t
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di
n
t
op
r
a
c
t
i
c
a
lt
e
c
h
n
i
q
u
e
s
a
n
dp
r
o
c
e
d
u
r
e
s
. I
nt
im
e
so
ff
i
n
a
n
c
i
a
ls
t
r
e
s
s
,f
u
n
d
i
n
g
s
o
u
r
c
e
sa
r
ei
n
c
l
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dt
oc
u
tb
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c
k on r
e
s
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a
r
c
ha
ta
l
l

�7
levels, perhaps most harshly on those research efforts
which deal with the most basic kinds of knowledge
more remote from the re alities of everyday living.

Extension repr esents the process of two-way communication,
from practitioner to researcher and from researcher
to practitioner/user, on the farm, in the rural
community, and in r elated ent erpris e.

I have been pleased to learn that our Governor and
his staff and our Legislature have tried to exercise
prudent judgment in maintaining our research and
Extension programs while coping with reduced state
revenues.

Despite their efforts, however, State

appropriations for the Agricultural- Experiment Station
and the Cooperative Extension Service have not kept
pace with inflation.

State appropriations for agricultural

research and Ex t e n s i on represent a smaller share of
farm income today than five or ten years ago.

�8
This vndesirable trend jeopardizes both the position
of Michigan agriculture relative to other states, and
American agriculture in the world community.

Such

decrease in support sells short the future and should
be redressed in the best long-term interests of
Michigan's economy.

Evidence is abundant that this

is a wise and productive investment of public funds,
reaping rich returns.

In considering both research and Extension, we must
be aware of the significant research and educational
efforts of private industry.

Very often experiment

stations and the Cooperative Extension Service work
in concert with private industry in carrying out
research activities and educational programs.

Such

efforts should in every way be encouraged and expanded.

�9

. In addition, we should make specific efforts in

Michigan to mobilize the total educational or knowledge
resources of our State to address the concerns of
agriculture.

We have already commented on our great

land-grant university, Michigan State.

But we need

to rememb er that we have another great institution of
higher education, the University of Michi gan, with
superb resources in such fields as the physical and
biological sciences, engineering, the health profess ions,
the social sciences, and law.

In addition, we have

regional colleges and universities, community colleges,
and private colleges and universities.

We should

consider more creative mobilization of the resources
of these institutions, particularly those supported
by tax revenues, in addressing the concerns of our
Michigan economy and agriculture.

�10

2.

Michigan agriculture can be the focal point in a statewide
effort to create jobs.

A major concern in Michigan

is the generation of new job opportunities.

Some

experts say·that the automobile industry and related
businesses, so important to Michigan, will not employ
in the future as many as in the past.

Studies show

also that small businesses generate the greatest
number of jobs.

We in agriculture must appreciate

the changing role of agriculture ln our urbanizingindustrialized society.

Nearly two-thirds of Michigan's

farmers work off the farm at least part-time.

Most

new jobs in agriculture will be off the farm, but we
should join with public and private forces, as well
as exercising our own entrepreneurial skills, ln
encouraging agribusiness enterprises which create new
job opportunities for Michigan residents.

�11

The excellent report "Michigan Agriculture Going Into
the Eighties" by John N. Ferris and Karl T. Wright of
Michigan State University provides basic information
relative to prospective domestic and export demands,
the comparative advantages and disadvantages for
Michigan agriculture, with effects of changes in
energy and transportation costs and the agricultural
infrastructure.

A creative analysis of such information

suggests many opportunities for the development of
ag-related enterprises.

Some of the committee reports

address this issue, at least to some extent.

The

conference sponsored by Detroit Edison last fall was
an interesting effort in this direction which should
be encouraged and pursued.

If such potential is to be realized, agriculture
increasingly must develop linkages with other groups.
For example, we must work In concert with credit

�i
n
s
t
i
t
u
t
i
o
n
sa
n
dw
i
t
hv
e
n
t
u
r
ec
a
p
i
t
a
l
i
s
t
ss
ot
h
e
y
h
a
v
e
	a
na
p
p
r
e
c
i
a
t
i
o
nf
o
ro
p
p
o
r
t
u
n
i
t
i
e
si
nM
i
c
h
i
g
a
n
a
g
r
i
c
u
l
t
u
r
e
.

3
.
	 M
i
c
h
i
g
a
n a
g
r
i
c
u
l
t
u
r
e-i
t
sv
a
r
i
e
dg
r
o
u
p
sa
n
di
n
t
e
r
e
s
t
s-m
u
s
t
mov
e a
h
e
a
da
g
g
r
e
s
s
i
v
e
l
ya
n
dt
o
g
e
t
h
e
r
. I
fM
i
c
h
i
g
a
n
a
g
r
i
c
u
l
t
u
r
ei
st
of
u
l
f
i
l
li
t
sr
o
l
ea
sM
i
c
h
i
g
a
n
'
s
Numb
e
r 2(
o
r1
)i
n
d
u
s
t
r
y
,i
t
sl
e
a
d
e
r
sm
u
s
t t
h
i
n
ki
n
t
h
o
s
et
e
rm
s
. W
e m
u
s
t r
e
s
p
o
n
df
u
l
l
y
,w
i
t
h s
t
a
t
e
sm
a
n
s
h
i
p
a
n
ds
o
p
h
i
s
t
i
c
a
t
i
o
n
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ot
h
ec
h
a
n
g
i
n
gp
o
l
i
t
i
c
a
l
,e
c
o
n
om
i
c
,
a
n
ds
o
c
i
a
lc
l
im
a
t
eo
fo
u
rs
t
a
t
e
. W
e
'
r
e al
o
n
gw
ay
a
l
o
n
gi
nt
h
i
sp
r
o
c
e
s
s
,t
ob
es
u
r
e
,w
i
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�13

In the leadership area, I would suggest three specific
needs for your consideration.

First, Michigan is

blessed with a great diversity of agricultural enterprise.
We produce a great variety of products and rank high
in the production of many.

But often it would seem

that this diversity has been a deterrent to coh esive
action .

Too often commodity groups and specialized

interests dissipate most of their energy sparrin g
with each other.

Are there ways in which we can more

effectively work together so that the richn ess of th e
variety of our agriculture will be a positive eleQenL,
not a problem?

Second, we must also develop a cohesive voice for
Michigan agriculture.

At present, we have many

organizations speaking for their limited interests
and needs.

In the public decision-making process,

many voices can lead to confusion.

I suggest th at

�14
one goal of this conference be the development of a
structure which can speak comprehensively and persuasively
for the diverse interests of Michigan agriculture.

Finally, I would suggest the development of an informal
leadership network In agriculture, in which state
leaders in agriculture -- from government, from
research and the University, from industry, farming,
banking -- can get together to explore common concerns
and interests.

This would not be a decision-making

group, but rather would promote understanding and
establish informational and working networks.

In

California there is such an organization called the
Agricultural Bulls.

While I am not suggesting that

name for Michigan, that organizatioh serves the
function and purpose I have in mind.

�15

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�17 .
very effective ways.

Such efforts should be doubled

and redoubled, In a host of settings.
planned for the 1981 }1ichigan S ta te

The new feature
Fair, "Agricul ture ' s

Amazing Acre," is another such effort that could be
replicated in every county -- and be just the start
of ingenuous ways of telling a g r i c u l t u r e ' s remarkable
story.

There are indeed "Good Things Gr-owi.n g in

Michigan" -- and everyone should know.

I suspect that such a sp eci el emphasis is particularly
timely now.

We see it in the growing concerns for

the quality of environment, the preservation of
natural space and green belts, the "return to the
land" movement.

In visiting Europe, one senses that

as a society matures, there is a growing appreciation
for "the finer things of life" -- art; music; history;
the joys of nature, forests, the out-of-doors.

�18

To the end that the larger society of which agriculture
is a	 vital part will be well served, leaders in
agriculture should fost er, not fight, efforts which
responsibly address the public's concern for our
natural resources and th eir wise management.

III

In summary, as we mov e to th e s pe c i fi c s of th e ei ght
committ ee reports, I suggest four over-riding is sue s:

1.	

expanded investments in r esearch and Exten sion;

2.	

job generation related to agriculture;

3.	

aggressive and cohe sive le ad ership; and

4.	

progr a ms to d evelop i nformed de cisio n -maker s a n d
citizens.

�19

In convening this meeting, Governor Milliken stated
"the conference goal will be to design a plan to develop
our food and fiber capabilities to their fullest."
That's a big challenge -- but one which will be met
by noon tomorrow.

The greater challenge then comes -- to

implement the plans, through persistent and patient follow-up.
The greatest danger in efforts of this kind is that,
after the flush of concerted d ebate, drafting and compromise,
we return to the busyness of our regular lives and things
go on as usual.
I sense that you are too committed and concerned to
let that happen.

I wish you Godspeed.

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                <text>Family foundations--Michigan</text>
              </elementText>
              <elementText elementTextId="449296">
                <text>W. K. Kellogg Foundation</text>
              </elementText>
              <elementText elementTextId="449297">
                <text>Charities</text>
              </elementText>
              <elementText elementTextId="449298">
                <text>Speeches, addresses, etc.</text>
              </elementText>
              <elementText elementTextId="449299">
                <text>Agriculture</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="44">
            <name>Language</name>
            <description>A language of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="449300">
                <text>eng</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="449301">
                <text>&lt;a href="http://rightsstatements.org/page/InC/1.0/?language=en"&gt;In Copyright&lt;/a&gt;</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="449306">
                <text>1981-04-01</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="796413">
                <text>application/pdf</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="799520">
                <text>Text</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
  </item>
</itemContainer>
