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                    <text>Notes from RGM's Comments at
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                    <text>PRESS CONFERENCE TO ANNOUNCE FUNDING OF THE
MICHIGAN COMMUNITY FOUNDATION YOUTH PRUJECT

Remarks by
Dr. Russell G. Mawby
Chairman of the Board and CEO
W. K. Kellogg Foundation
February 26, 1991
Governor Engler, Mrs.

Hooker, Mrs.

Johnson, Mrs. Noland,

(add name

of student when known) Ladies and Gentlemen, it is a great pleasure
for me to be here today,
It is my pleasant task

to share some very exciting news with you.
to announce

that will build communities across
will raise millions of dollars
for youth projects
young

leaders

to

an

the launching of an initiative
the state -- an initiative that

for chari table purposes,

initiative

volunteer

for

especially

that will mobilize

activities

that

will

scores

improve

of
the

lives of others.

Last Thursday, the board of trustees of the W. K. Kellogg Foundation
approved

one

history.

The Council of Michigan Foundations will be the recipient

of

a

called

of

five-year,
"The

the

largest

$35 million

Michigan

grants

grant

Community

to

in

our

direct

Foundation

Foundation's

an

initiative

6l-year

to

be

Youth

Project."

This

in

volunteerism

and

project will have four goals:

1.	

To

give

youth

philanthropy.

hands-on

experience

�2.	

To challenge Michigan's network of conununity foundations to
build

their

endowments

so

that

they will

be

prepared

to

meet the needs of the future.

3.	

To

use

a

substantial

portion

of

the

endowment

income

to

support projects to improve the well-being of youth.

4.	

To bring the services of conununity foundations

to areas of

the state that are currently unserved.

The

Council

of

Michigan

administer this project.
foundations

and

is

admirably

suited

to

Founded in 1972, CMF is an association of

corporate

charitable purposes.

Foundations

giving

programs

that

make

grants

for

Its 275 members include 37 Michigan conununity

foundations, and these are the organizations that will be challenged
to raise and distribute resources for community betterment.

The

Communi ty

Michigan

following way.
challenges
$1,000,000.

Youth

Project

will

work

in

the

Communi ty Foundations will be encouraged to accept

ranging

from

a

minimum

of

$10,000

to

a

maximUJll

of

The con~unity foundations must raise $2 for every $1 of

the challenge.
be used

Foundation

The challenge money from the Kellogg Foundation must

to endow youth funds,

but

the money raised for

match can be used for any charitable purpose.

2

the

local

�Fully

$33,000,000

of

the

Foundation's

challenges.

so with the local matches, a

be

to

raised

foundations.

strengthen

the

grant

will

be

used

for

total of $99,000,000 will

endowments

of

Michigan's

Community

The remaining $2 million of the grant will pay for the

project administration and for technical assistance that the Council
will provide to participating community foundations.

Meeting

these

challenges

will

strengthen

existing

community

foundations, and it is our expectation that the challenges will also
provide the incentive for many communities -- as many as 15-20 -- to
establish a community foundation.
of

the

largest and strongest

the nation,
end of

Although Michigan already has one

networks

of

there are s till many areas

community foundations

that are unserved.

in

By the

this five-year project, it is our hope that every county in

the state will benefit from some level of service from a community
foundation.

But the most important aspect of
Youth

Project

resources:

is
our

its

focus

young

the Michigan Community Foundation

on

that

people.

most

Each

precious

of

Michigan's

participating

community

foundation must form a youth committee with at least 50 percent of
its members
lead

in

under

the

assessing

challenges,

and most

age

of

community

21.

These

needs,

importantly,

committees will

raising

to

meet

in making recommendations

community foundation board fo r youth grantmaking.

3

money

take

to

the
the
the

�This project, therefore, will prepare a generation of youngsters for
leadership in philanthropy and volunteerism by giving them practical
experience in fundraising, and in the wise stewardship of charitable
funds.
that

It will bring community foundations
are

currently

unserved,

and

will

to areas

increase

the

of

the state

resources

of

existing community foundations, especially in the field of youth.

The

Kellogg

themselves.

Foundation
This

Council for

was

purpose

this project.

established

is

reflected

to
in

help

this

people

grant made

all

Michigan

communi ty
givers.
local

citizens

foundations.
It

level

confident,

will.
to

And

in short,

cope

help

to

the

It will place resources in the hands of
I t will

local leaders, who know best how to solve local problems.
bring

to

with

wi thin
it

will

develop
the

the

service

turn

youth

leaders

and

vexing

problems

to paraphrase Winston Churchill,

leaders the tools, they will finish the job.

Thank you very much.

093lw

4

areas

that

of

into

Michigan

doers

resources
we

face.

and

at

the

We

are

if we give

local

�</text>
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                    <text>.,(..&lt;£

Remarks by RGM t Co fe rence of
foun ath n s , Feb . 25 -27 ,
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This emphasis is in no way intended to depreciate the im-

portance of any of the others.
tion, for

In fact, there is great tempta-

give particular attention to the some 250

community foundations throughout our country, a group of fO\1ndations whose future seems particularly bright.

An efficient and

effective means of mobilizing private resources to serve local
needs, these foundations are serving very useful purposes in
their respective communities.

It seems safe to predict that

community foundations -- for various reasons, including their
favored position under current tax law -- will become increasingly
important in the philanthropic scene.

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In the first place,
it is sobering to realize that the only private foundations
in tomorrow's world already exist today.

Under current tax law,

the bj.rth rate of new foundations is virtually zero, the few
exceptions being essentially those for which irrevocable instruments had been drawn pre-TRA-69.
to local philanthropy.

Traditionally composed of equity holdinss

in the family business, they are beset by the complexities of
conformance with the 1969 law and are particularly burdened by
the payout rules of Section 4942 and the divestiture provisions
of Section 4943.

For many, the only reasonable course s e ems

either dissolution or, of somewhat less negative consequence to
philanthropy, transference of assets to a

co~~unity

foundation.

Nonetheless, they pass from the private foundation scene.
Finally, private foundations in tomorrow's world will have
a lessening significance in the total social scene.

While our

national economy will continue to grow, the resources of
private foundations will not keep pace in either relative or
absolute terms.

One aspect of this problem r elates to inflation.

The educational and service enterprises which are the usual concerns of phil anthropy tend to experience inflationary pressure
beyond that for the economy in general.

Most dama ging to the

capacity of private foundations to serve tomorrow's expanding
needs, however, are those provisions of TRA-69 which are drying
up the flow of new capital into existing foundations and which
mandate the continuing erosion of their productive assets.
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�concerns of philanthropy have not ranked high.

Hopefully,

concerted effort by such as the group assembled here will
result in further consideration of these matters by Congress.
I would emphasize that my concern rests not alone with private
foundations, but with all policy issues and laws which bear on
the private nonprofit sector.

For example, we must be vigilant

that further damage is not done through changes which could·
negatively affect charitable giving by altering the charitable
deduction or discouraging gifts of appreciated assets.
One hoped-for objective of the Commission on Private
Philanthropy and Public Needs i.s to stimulate a systematic
rethinking by the American people of the role of the privat.e
nonprofit sector.

The analyses and recon@endations of the

Commission provide useful and stimulating insight and can
serve as the basis for reappraisal, not only at the national
level but at the grass roots.

The challenge to the group here

assembled is to help this happen across the land.

Let's not

miss this opportunity!
In summary, if private foundations are to be an important
part of tomorrow's world, serious thought should be given to
the following:
1.

The provisions of TRA-69 which impact negatively and

discriminate against private foundations should be modified.
As recommended by the Council on Foundations in their report
to the Filer Comrnission, there should be a reduction of the 4%
10

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12
--

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&#13;
The digital collection includes a selection of field notes, speeches, itineraries, and other materials.</text>
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                    <text>(I

BOLDNESS FOR OUR TIME
REMARKS BY RUSSELL G. MAWBY,
CHAIRMAN AND CHIEF EXECUTIVE OFFICER

W. K. KELLOGG FOUNDATION
AT THE
HORACE MANN LEAGUE LUNCHEON
SAN FRANCISCO, CALIFORNIA
FEBRUARY 24, 1990

I .

IT IS AN HONOR INDEED TO BE WITH YOU TODAY TO PRESENT THE HORACE MANN
LECTURE FOR 1990.
CONTRIBUTIONS

EACH OF YOU IS HERE BECAUSE OF YOUR ACH I EVEMENTS AND

IN YOUR

PROFESSION OF

EDUCATION.

THUS,

I

REGARD

IT A

PRIVILEGE TO SHARE THIS BRIEF TIME WITH YOU BECAUSE EACH OF YOU, IN YOUR

�2

RESPECTIVE COMMUNITIES AND

INSTITUTIONS,

IS

IN

A POSITION TO INFLUENCE,

TO SHAPE, TO MAKE A DIFFERENCE IN THE EDUCATION OF FUTURE GENERATIONS.

I A~UL TO JACK MAWDSLEY FOR HIS AUDACITY IN INVITING ME TO SPEAK.
~ LA..7'I-'''

I AM NOT A PROFESSIONAL EDUCATOR.
MICHIGAN,
TOWN,
IN

I GREW UP ON A FRUIT FARM IN WESTERN

WENT TO A TWO-ROOM COUNTRY SCHOOL AND THEN TO HIGH SCHOOL

AND WAS THE FIRST IN MY FAMILY TO GO TO COLLEGE, EARNING A DEGREE

HORT I CULTURE.

MEMBER,

A

TAX

I AM A PARENT AND GRANDPARENT, A FORMER SCHOOL BOARD
PAYER,

THE

CEO

OF

A

FOUNDATION

EDUCATION, A CITIZEN CONCERNED WITH TOMORROW.
EDUCATION,
CR ITIC,

I

AM

AT ONCE

AN ADVOCATE.

TO ENCOURAGE--IN

A BENEFICIARY,

DEEPLY

INVOLVED

A PARTICIPANT,

A SUPPLICANT,

FACT EXHORT--YOU TO BE MORE AGGRESSIVE, MORE
MORE VENTURESOME

FOR AS EDUCATORS, YOU DO SHAPE TOMORROW.

IN

WITH REFERENCE TO PUBLIC

My SOLE REASON FOR ACCEPTING JACK'S INVITATION

YET PRAGMATIC, MORE VISIBLE,
ROLE.

IN

A
IS

VISIONARY

IN PURSUING YOUR PRICELESS

�3

II

EDUCAT
ION IN THE UN
ITED STATES HAS A VERY R
ICH AND SUCCESSFUL H
ISTORY,
/(
UNT
IL REC NTLY THE ENVY AND THE MODEL FOR THE WORLD
, OUR EDUCAT
IONAL
SYSTEM HAS PROV
IDED KNOWLEDGE AND SK
ILLS FOR THE MASSES WH
ILE ENCOURAG
ING
THE IND
IV
IDUAL CREAT
IV
ITY THAT HAS ENABLED TH
IS COUNTRY TO PRODUCE MORE
NOBEL PR
IZE W
INNERS THAN ANY OTHER NAT
ION IN THE WORLD
,

THE F
IRST PUBL
IC EDUCAT
ION IN
IT
IAT
IVE THAT HAD A NAT
ION W
IDE IMPACT WAS
THE NORTHWEST ORD
INANCE OF 1
7
87
, WH
ICK ·
DED
ICATED LAND IN EACH COUNTY OF
THE UPPER M
IDWEST STATES FOR SUPPORT OF EDUCAT
ION

TH
IS COMM
ITMENT

PROV
IDED THE OPPORTUN
ITY FOR EVERY CH
ILD IN THEN
-RURAL AMER
ICA TO
EXPER
IENCE AN EDUCAT
ION
, IN
IT
IALLY AT LEAST THROUGH WHAT WE NOW CALL THE
"
,

""

ELEMENTARY PHASE
.~

L

ONE
-ROOM COUNTRY SCHOOLS QU
ICKLY BECAME A

TRAD
IT
ION THROUGHOUT THE COUN
TRY
S
ID
E
, IT WAS NOT UNT
IL NEARLY 50 YEARS
LATER THAT THE MODEL FOR THE STR
UCTU
R
E AND CONTROL OF OUR ED
UCA
T
ION
SYSTEM WAS DEVELOPED
.

�4
IN 1837
, HORACE MANN
, WH
ILE SERV
ING AS PRES
IDENT OF THE MASSACHUSETTS
STATE SENATE
, WAS CH
IEFLY RESPONS
IBLE FOR THE ENACTMENT OF THE B
ILL
CREAT
ING THE STATE BOARD OF

UA

~

PR
IOR TO THE CREAT
ION OF TH
IS

STATE BOARD
, THERE HAD BEEN TWO OPPOS
ING FACT
IONS SEEK
ING TO CHANGE THE

I

DEF
IC
IENT PUBL
IC SCHOOLS OF MASSACHUSETTS
.

ONE FACT
ION SUPPORTED THE

ESTABL
ISHMENT OF ACADEM
IES
; THE OTHER! THE REFORMAT
ION OF EDUCAT
ION BY

ESTABL
ISH
ING A CENTRAL AUTHOR
ITY
.

LEAD THE CHARGE V
IGOROUSLY FOR

~A

I

THE REFORMERS AM
IDST THE ATTACK OF THOSE WHO OPPOSED THE CREAT
ION OF THE
STATE SYSTEM
.

ONCE THE MASSACHUSETTS STATE BOARD IDF EDUCAT
ION WAS ESTABL
ISHED
, HORACE
MANN

WAS

SELECTED AS

ITS F
IRS

SECRETARY
.

MANN

ACCEPTED

RESPONS
IB
IL
ITY AT CONS
IDERABLE F
I1ANC
IAL SACR
IF
ICE AND W
ITH
AUTHOR
ITY
.

THIS
L
ITTLE

THE BOARD COULD NE
ITHE\ FORM NOR ADM
IN
ISTER SCHOOLS
; ITS

FUNCT
ION WAS TO COLLECT AND D
ISSEM
IN TE INFORMAT
ION
. W
ITH TH
IS L
IM
ITED
MANDATE
, THE SUCCESS OF THE STA
TEBOA D WA S D
IRECTLY ATTR
IBUTABLE TOTHE
PERSONALI
TY AND PERSUASI
VENESS OF ITS

ARMED W
ITH ONLY THE

�5

POWER OF H
IS INTELLECT AND H
IS SALESMANSH
IP
, HORACE MANN ESTABL
ISHED THE
CONCEPT

OF

PUBL
IC

INST
ITUTES
, AND

MEET
INGS

THE

FOR

PUBL
ICAT
ION

EDUCAT
ION
,
OF

COUNTY

"THE COMMON

INFLUENCE THE EDUCATIONAL PUBL
IC IN MASSACHUSETTS
.
ANNUAL

REPORTS

ON

THE

EDUCAT
IONAL

COND
IT
IONS

A ~

ELSEWHERE
,

WH
ICH

OCCUpy A

EDUCAT
ION
.

H
IS SEVENTH REPORT
, PR
INTED IN

/

/

:

TEACHER

SENSE

TRA
IN
ING

JOURNAL
" TO

HE ALSO AUTHORED
IN MASSACHUSETTS

12
AND

IN THE H
ISTORY OF

1
8
4
3 AFTER

AF
IVE
-MONTH STUDY

,
/

TOUR IN EUROPE
, DREW ATTACK/F
"ROM SCHOOLMASTERS IN BOSTON
.
PRA
ISED EUROPEAN

/

~

THE REPORT

AND THE
IR METHODS OF INSTRUCT
ION
, PART
ICULARLY

THE USE OF THE "WORD METHOD
" IN TEACH
ING READ
ING AND THE ABOL
IT
ION OF
CORPORAL PUN
ISHMENT IN GERMANY
.

THESE NEW IDEAS SEEMED R
ID
ICULOUS TO

MOST MASSACHUSETTS SCHOOLMASTERS AND CONTROVERSY OVER MANN
'S LEADERSHIP
ENSUED
.

HORACE MANN BOLDLY STOOD H
IS GROUND IN SUPPORT OF H
IS FUTUR
IST
IC

~~
HORACE

MANN

WAS

DED
ICAT
ION TO THE

A V
IS
IONARY
~

EDUCATIONAL

LEADER

IN

IME .
H
IS T

H
IS

OF EDUCAT
ION WAS A ST
IMULUS TO PROGRESS IN

�6

THE MASSACHUSETTS EDUCAT
ION SYSTEM
, MAK
ING IT THE PROTOTYPE FOR ALL THE
STATES
.

MANN
'S IMPACT ON

EDUCAT
ION

MADE

H
IS

ERA

ARGUABLY

A MOST

INFLUENT
IALPER
IOD INAMER
ICA
'S EDUCAT
ION H
ISTORY
.

THE YEARS S
INCE THEN ARE
P
IONEERS
, V
IS
IONAR
IES
.

REPLETE W
ITH

OTHER

EDUCAT
IONAL INNOVATORS
,

WH
ILE FEW HAVE HAD THE PERVAS
IVE IMPACT OF THE

AUTHORS OF THE NORTHWEST ORDINANCE TWO CENTURIES AGO AND HORACE MANN A

-

T
IME
.

I
I
I

THE 1980S IN AMERICA WERE CHARACTERIZED BY A STEADY STREAM OF REFORMS
,
A
IMED AT RA
IS
ING AMER
ICA
'S LEVEL OF ACH
IEVEMENT IN F
IELDS AS D
IVERSE AS
EDUCAT
ION

AND

PRODUCT

MANUFACTUR
ING
.

YET IN

TH
IS DECADE

IMPRESS
IVE PROGRESS ON MANY FRONTS
, AMER
ICA IS PLAGUED BY THE
THAT TOO MANY

OF

~

YOUNG ARE FA
IL
ING TO MATURE

MARKED
~ AL

BY

A

INTO RESPONS
IBLE
,

�7

COMPETENT
, AND CONTR
IBUT
ING YOUNG ADULTS
.

IN SEEK
ING AT LEAST A PART
IAL

EXPLANAT
ION
, ITBECOMES APPARENT THAT THREE OF THE BAS
IC INST
ITUT
IONS OF
SOC
IETY FOR SOC
IAL
IZ
ING ITS NEXT GENERAT
ION -THE FAM
ILY
, THE SCHOOL
,
AND THE LOCAL COMMUN
ITY --ARE FALL
ING SHORT OF FULF
ILL
ING THE
IR H
ISTOR
IC
ROLES
.

IN NO F
IELD HAS REFORM BEEN MORE

STR
IDENTLY RECOMMENDED AND MORE

AMB
IT
IOUSLY IMPLEMENTED THAN IN PRECOLLEG
IATE EDUCAT
ION
.

NEARLY A DOZEN

MAJOR REPORTS HAVE IND
ICTED THE SCHOOL SYSTEMS OF OUR NAT
ION FOR THE
IR
OUTDATED TEACH
ING METHODS
,

L

L ~

AND POOR RECORD OF SUCCESS
.

YET THE VAR
IOUS PRESCR
IPT
IONS ADVANCED BY THE REFORMERS -BE THEY HNEW
K
IND

OF

TEACHERH

APPROACHES
,

MANDATED

CURR
ICULA
,

OR

IMPROVED

ORGAN
IZAT
IONAL MODELS
, HAVE NOT
, IN MOST CASES
, BROUGHT ABOUT SUBSTANT
IAL
IMPROVEMENT
.

THERE IS NO NEED FOR ME TO REGALE YOU W
ITH THE STA
T
IST
ICS AND OTHER
EVIDENCE WH I
CH BUI
LD THE CASE
.

YOu ARE WE LL AWARE OF THE STATUS INYOUR

�8

DISTRICT,

YOUR

DISTURBING AND

STATE,

OUR

NATION.

INDEED DEPLORABLE,

BUT WHILE
THERE

THERE

IS MUCH

IS STILL MUCH

THAT

IN OUR

IS

PUBLIC

EDUCATIONAL SYSTEM IN THIS COUNTRY ABOUT WHICH WE CAN BE VERY PROUD.

NO

OTHER SOCIETY HAS MADE A LONGER, BROADER, MORE PERVASIVE COMMITMENT TO
PROVIDE EDUCATIONAL OPPORTUNITIES FOR ITS YOUNG, WITH A SECOND -- AND A
THIRD -- CHANCE FOR ALL.

AND WHILE WE CONTINUE TO STRUGGLE WITH THE

STANDARDS OF SERVING BETTER THE NEEDS OF EACH INDIVIDUAL, AND WE DESPAIR
WHEN ANY INDIVIDUAL IS NOT WELL-SERVED OR FAILS TO ACHIEVE HIS OR HER
POTENTIAL, OUR SCHOOLS DO A REMARKABLY GOOD JOB WITH MOST YOUNG PEOPLE.
AND DESP ITE ALL THE CR ITIC ISM AND DESPAI R' CWCj) TRUTHS REMAI N.

FIRST,

-

EDUCATION IS STILL THE WAY BY WHICH A SOCIETY PROGRESSES.

AND SECOND,

EDUCATION

INDIVIDUAL.

IS

STILL

THE

WAY

TO

A BETTER

LIFE

FOR

THE

EDUCATION

BROADLY DEFINED AND NOT LIMITED TO COURSES, CREDITS, AND

CREDENTIALS;

BUT

EDUCATION

--

TEACHING,

LEARNING,

IN

THE

BROADEST

CONCEPTUAL FRAMEWORK, I N SCHOOL AND OUT, FROM EAR LY CH I LDHOOD THROUGHOUT
LIFE.

�9

I N TURN I NG NOW TO THE FUTURE, THE DRAMAT ICC I RCUMSTANCES OF TODAY WOULD
SUGGEST THE NEED FOR DEEP AND SWEEPING CHANGES IN OUR APPROACH TO PUBLIC
EDUCATION AT THE PRECOLLEGIATE LEVEL, TO MATCH THOSE BEING EXPERIENCED IN
THE LIVES OF INDIVIDUALS, FAMILIES AND COMMUNITIES, AND OUR SOCIETY AT
LARGE.

I

AM

SUGGESTING

THAT

THE

TIME

IS OVERDUE

FOR

YOU

AND

THE

EDUCATIONAL INTELLECTUAL ESTABLISHMENT TO ONCE AGAIN BE PIONEERS, MOVING
FORWARD WITH VISION,

COURAGE, BOLDNESS, AND A VENTURESOME SPIRIT.

IN

SHAR ING MY CONCERNS IN TH IS REGARD, I WI LL ORGAN I ZE MY THOUGHTS AROUND

--

FIVE POINTS.

MISS CONRAD, MY HIGH SCHOOL SPEECH TEACHER, TAUGHT ME THAT

NO SPEECH SHOULD CONTAIN MORE THAN TWO OR CERTAINLY AT MOST THREE POINTS,
SINCE

THE

TYPICAL

AUDIENCE

CAN

ABSORB

NO

MORE.

BUT

WITH

SUCH

AN

ILLUSTRIOUS AGGREGATION AS THAT ASSEMBLED HERE IN THE MANN LEAGUE, I FEEL
COMFORTABLE IN STRETCHING THAT LIMIT TO FIVE.

POINT #1:

,-

BOLDNESS

LEAD

•

I N ADDRESS I NG

THE

COMPLEX

PROCESS OF THE YOUNG,

PREBIRTH THROUGH ADOLE SCENCE TO YOUNG ADULTHOOD.

FROM

�10
I REAL I ZE

I MMED IATEL Y THAT TH IS MAY STRETCH YOUR CONCEPT

I

SUGGESTED EARLIER THAT THREE OF THE BASIC INSTITUTIONS OF SOCIETY NEED
ATTENTION

THE

SCHOOLS,

THE

FAMILY,

THE

LOCAL

COMMUNITY.

YOu

EDUCATORS ARE TYPICALLY CONCERNED WITH ONLY ONE - THE SCHOOL.

AS

WHAT I AM

NOW SUGGESTING IS THAT, IN YOUR PROFESSIONAL ROLE, YOU CANNOT SO SIMPLY
DISASSOCIATE YOURSELF FROM THE OTHER TWO.

THE YOUNG PEOPLE WHOM YOU

RECE I VE ARE A PRODUCT OF THE OTHER TWO, AND THE HOME/F AM I LY AND LOCAL
COMMUNITY ARE OF SUCH IMPORTANCE IN SHAPING YOUNG LIVES THAT THEY CAN NO
LONGER BE IGNORED NOR CAN THEIR CONSEQUENCES BE FULLY COUNTERMANDED WHEN

.,-k"
y.

S

'k-\,

STEP IN AT KINDERGARTEN.

AS RATIONALE FOR THIS POINT,

I

WANT TO

ELABORATE ONE OR TWO OBSERVATIONS.

MOST

ADMINISTRATORS

OF

PUBLIC

PRECOLLEGIATE

EDUCATION

ASSUME

NO

RESPONSIBILITY FOR A YOUNGSTER UNTIL HE OR SHE REACHES AGE FIVE, USUALLY
BY DECEMBER 1.

IF THE YOUNGSTER'S BIRTHDAY IS ON DECEMBER 2, WE DON'T

HAVE TO WORRY ABOUT THAT ONE

UNTIL NEXT YEAR.

BUT THE

EVI DEN CE OF

RESEARCH IS PERSUASIVELY CLEAR -- TO WAIT UNTIL AGE FIVE IS TO WAIT TOO

�11

-

LONG
.

WE KNOW THE S
IGN
IF
ICANCE OF THE EARL
IEST DAYS AND THE F
IRST TWO

YEARS OF L
IFE IN SHAP
ING THE PERSONAL
ITY
, THE VALUES
, THE QUAL
IT
IES OF
THE IND
IV
IDUAL
.

AND WE

KNOW ALSO THE S
IGN
IF
ICANCE OF AGES THREE AND

FOUR -THE PRESCHOOL PER
IOD WHEN WE
AND OTHER

PRESCHOOL

PROGRAMS ON

HAVE BEEN DABBL
ING W
ITH HEADSTART

~

A FRAGMENTED
,

NONCOMPREHENS
IVE
,

AND

UNARTICULATED BASIS
. DESPITE OVERWHELMING EV ENCE
, SOCIETY HAS FA
ILED
TO DO

ANYTH
ING SYSTEMAT
ICALLY AND

COMPREHENS
IVELY

TO DEAL

W
ITH THE

DEVELOPMENTAL PROCESS DUR
ING THE YEARS PR
IOR TO THE MANDATED START OF
FORMAL SCHOOL
ING
.

IN EARL
IER GENERAT
IONS
, TH
IS WAS THE PREROGAT
IVE OF

THE HOME AND THE PARENTS
.

WH
ILE A

~

L

IND
IV
IDUAL FAM
IL
IES PERFORMED

W
ITH VARY
ING DEGREES OF SUCCESS
, ITWAS A SOC
IETAL EXPECTAT
ION THAT TH
IS
WAS

A FAM
ILY RESPONS
IB
IL
ITY
.

FAM
IL
IES

AND

FOR

MANY

NURTUR
ING
, SUPPORT
IVE
,

AND ST
ILL TODAY IN MANY HOMES
,

YOUNGSTERS
,

THE

HOME

AND

DEVELOPMENTAL ENV
IRONMENT
.

FAM
ILY

BUT
,

IN MANY

PROV
IDE

A

ALL OF US ARE

V
IV
IDLY AWARE FOR MANY YOUNGSTERS AND IN MANY HOMES AND FAM
IL
IES
, TH
IS IS
S
IMPLY NOT THE CASE
.

�12
TO

FURTHER

THERE

ARE

I LLUSTRATE THE
TOO

UNPRODUCT I VE,

MANY
I

IMPORTANCE

ADULTS

REFER

CHRONICALLY ON WELFARE,

WHO

TO

THE

ARE

THOSE

EARLY

YEARS,

UNPRODUCTIVE

WHO

INCARCERATED,

FAILING TO BE SELF-SUPPORTING,

OF

ARE

IN

WE

KNOW

THAT

SOCIETY.

By

CHRON I CALLY

UNEMPLOYED,

GOING NOWHERE WITH THEIR

PRODUCTIVE, CONTRIBUTING;

LIVES --

FAILING TO LIVE

UP TO THE EXPECTATIONS FOR ADULTS IN AMERICAN SOCIETY.

IN STUDYING SUCH

INDIVIDUALS,

THE

THAT

UNPRODUCTIVE

ADULTS

SITUATIONS,
REALITY

MUST

EVIDENCE
ARE

A

PARTICULARLY

IN

BE

ADDRESSED

SEEMS

INCREASINGLY

CONSEQUENCE
THE

OF

EARLIEST

PRAGMATICAbLY

CLEAR

INADEQUATE
YEARS

AND

OF

MORE

HOME

LIFE.

MOST
AND

SUCH
FAMILY

SOMEHOW

EFFECTIVELY

THIS

THAN

IS

CURRENTLY THE CASE.

FURTHER,

TOO MANY STRATEGIES FOR EDUCATIONAL REFORM FORGET THE FACT THAT

CHILDREN ONLY ATTEND SCHOOL;

THEY LIVE SOMEWHERE ELSE.

EVEN THE FINEST

SCHEMES FOR SCHOOL REFORM TOUCH ONLY PART OF THE CHILD'S LIFE.
SUPERB PEDAGOGY GOE S UNHEARD

IF

THE

RUMBLE

THROBBING OF A BATTERED EYE DROWN S IT OUT,

OF

AN

THE MOST

EMPTY

STOMACH OR

THE

THE SCHOOLS,

THE FAMILY,

THE

�13
COMMUN
ITY OR NE
IGHBORHOOD ARE THREE INST
ITUT
IONS INTERDEPENDENT
, BUT NOT
EQUAL IN IMPORTANCE IN HUMAN DEVELOPMENT
.

THE F
IRST AND MOST IMPORTANT

YEARS INTHE L
IVES OF CHI
LDREN ARE MA
l NLY THE PROVI
NCE OF THE FAMILY
.
UPON THE FAM
ILY
'S HEALTH
, ALL ELSE IN SOC
IETY DEPENDS
.

THAT MEANS
, WE

MUST F
IND EFFECT
IVE WAYS TO RENEW THE FAM
ILY
'S POTENT
IAL AND DEV
ISE MEANS
TO SUPPORT ITSESSENT
IAL FUNCT
IONS
.

S
IMPL
IST
ICALLY
, IWOULD OBSERVE THAT THE GREATEST PROBLEM W
ITH EDUCAT
ION
IS THAT MOST EDUCATORS AREN 'T
! RATHER THAN BE
ING EDUCATORS THEY ARE
S
IMPLY MANAGERS OF SYSTEMS
. IN THE

~

AND BUSYNESS OF THE
IR DAYS
,

U

THEY DR
IFT AWAY FROM THE BAS
IC CONCEPTS AND PR
INC
IPALS OF EDUCAT
ION
, TO
BECOME

PREOCCUP
IED

W
ITH

SOPH
IST
ICATED SYSTEMS OF
MAN
IPULAT
ING

OF

THE

MANAGEMENT

SCHOOL
ING
.

T
IME

OF

H
IGHLY

COMPLEX

IS OCCUP
IED

W
ITH

AND
THE

BUS TRANSPORTAT
ION SCHEDULES
, SCROUNG
ING FUNDS FOR

BU
ILD
ING MA
INTENANCE
, PUTT
ING OUT THE F
IRES OF THE MOMENT
.

WH
ILE ALL OF

THOSE IS
SUES AND MORE MUST BE DEALT W
ITH
, THE ESSENTI
AL M
ISSION O
F THE
ENT
IRE ENTERPR
ISE MUST REMA
IN THE CENTER OF FOCUS AND PREOCCUPA"
f
rON
.

�1
4
WHAT I AM SUGGEST
ING ISNOT THAT SCHOOLS SHOULD ASSUME RESPONS
IB
IL
ITY FOR
EVERYTH
ING IN INFLUENC
ING AND SHAP
ING THE EDUCAT
ION OR DEVELOPMENT OF THE
YOUNG
, FROM PREB
IRTH TO YOUNG ADULTHOOD
.

BUT WHAT I AM SUGGEST
ING
, IS

THAT YOU
, AS PROFESS
IONAL EDUCATORS AND RECOGN
IZED LEADERS IN YOUR
RESPECTI
VE

ROLES
,

SHOULD

PROVI
DE

THE

I
NTELLECTUAL

AND

CONCEPTUAL

FRAMEWORK
, THE V
ISIONARY LEADERSHIP
, THE CATALYTICI
NFLUENCE IN ENSURI
NG
~

COMPREHENS
IVE ATTENT
ION AT THE COMMUN
ITY LEVEL ON THE MUR
ID INFLUENCES
II-

WH
ICH IMPACT THE L
IVES OF YOUNGSTERS
.

YOu MUST BE CONCERNED ABOUT HOMES

AND FAM
ILY AND PARENT
ING
; YOU MUST
NE
IGHBORHOODS
; YOU MUST BE CONCERNED
ALTERNAT
IVES OF

THE YOUNG

BE CONCERNED W
ITH
~

HOUS
ING AND

THE NONSCHOOL OPPORTUN
IT
IES AND

L
IVES FOR WHOM

YOU

HAVE

A STEWARDSH
IP

RESPONS
IB
IL
ITY
.

WH I
LE YOUR CENTRAL ATTENTION WI LL BE UPON THE I
NSTITUTIONAL STRUCTURES
AND SYSTEMS WE CALL SCHOOLS
, AS PROFESSIONALS DESERV
ING OF THE T
ITLE
EDUCATOR
, YOUR PURV
IEW MU ST BE BROADER AND DEEPER AND GREATER
,

�15
PO
INT #
2
:
	 BOLDNESS IN ADDRESS
ING THE ANT
IQUATED CONCEPT OF THE "SCHOOL
YEAR
.
"

IN AMER
ICAN PUBL
IC EDUCAT
ION WE

HAVE

INST
ITUT
IONAL
IZED
, ALMOST AD

NAUSEUM
, AN AGRAR
IAN MODEL ESTABL
ISHED MORE THAN TWO HUNDRED YEARS AGO
.
A
s A FARM K
ID
, I KNOW WHY SCHOOL STARTS AFTER LABOR DAY -AFTER THE
POTATOES ARE DUG AND THE CORN IS P
ICKED -AND ENDS AT MEMOR
IAL DAY IN
THE SPR
ING -IN T
IME TO PLANT THE POTATOES AND CORN AGA
IN
.

IT IS AN

ANNUAL SCHEDULE DES
IGNED FOR AN AGRAR
IAN SOC
IETY
, WHEN MOST YOUNGSTERS
L
IVED ON FARMS AND WERE AN ESSENT
IAL CONTR
IBUTOR TO THE FARM FAM
ILY LABOR
FORCE
. TO CONT
INUE THAT PATTERN TODAY ISABSURD
!

AS ONLY ONE EV
IDENCE

OF ITS ID
IOCY
, THERE ISCLEAR EV
IDENCE THAT ITTAKES SEPTEMBER
, OCTOBER
,
AND MOST OF NOVEMBER TO GET THE F
IFTH GRADE BACK TO THEIRSKI
LLS IN
READ
ING AND WR
IT
ING AND AR
ITHMET
IC THAT THEY HAD ACH
IEVED WHEN THEY LEFT
THE SCHOOL ROOM AT THE END OF MAY
.

WE KNOW THAT THE THREE
-MONTH BREAK IS

S
IMPLY TOO LONG FOR KNOWLEDGE AND SK
ILLRETENT
ION
. YET
, WE

~

�16
TO FURTHER EMPHASIZE THE PATTERN OF THE SCHOOL YEAR AND THE INTERACTION
OF SCHOOL WITH LIFE, WE SHOULD REMIND OURSELVES THAT AS A SOCIETY WE HAVE
PROLONGED ADOLESCENCE THROUGH THE TEENAGE YEARS INTO THE MID-TWENTIES FOR
MOST YOUNG PEOPLE.

WHEREAS IN EARLIER GENERATIONS, YOUNGSTERS BEGAN TO

ASSUME ADULT-LIKE ROLES AND RESPONSIBILITIES AT AN EARLY AGE, EVEN 10,
12, OR 14 YEARS OLD, NOW IT VERY OFTEN IS POSTCOLLEGE AGE BEFORE THE
INDIVIDUAL

ASSUMES

RESPONSIBILITY

FOR

SELF

AND

THEN

UNDERTAKES

A

CONTRIBUTING, INDEPENDENT LIFE-STYLE RATHER THAN CONTINUING AN EXISTENCE
OF DEPENDENCE.

THROUGH LEGAL RESTRICTIONS AND TECHNOLOGY CHANGE, WE DENY

MOST YOUNGSTERS THE SATISFACTION OF A DECENT JOB BEFORE OR AFTER SCHOOL
OR ON WEEKENDS OR DURING VACATION PERIODS.

WE INSIST ON TURNING ALL OF

THE TEENAGERS I N THE COUNTRY OUT ON THE STREETS I N THE HOT MONTHS OF
SUMMER WI TH FEW AL TERNAT IVES FOR CONSTRUCTIVE ENGAGEMENT AND WONDER WHY
THEY BECOME TROUBLESOME.

AS EDUCATORS WE SHOULD DO FAR BE TTER II'J RELATING THE ACTIVITI ES AND
RESPONSIBILITIE S OF SCHOOL TO THE REST OF THE STUDENT S' DAY AND WEE K AND

�17
YEAR.

Fa

OBVIOUSLY THE PATTERN SHOULD BE QUITE DIFFERENT F.

THAN FOR MIDDLE SCHOOL OR HIGH SCHOOL.

M ELEMENTARY

AND THERE MUST BE OPPORTUNITIES

FOR THE YOUNG TO BE CONSTRUCTIVE CONTRIBUTORS TO SELF, FAMILY, COMMUNITY,
""

SOCIETY, BOTH FOR PAY AND AS VOLUNTEERS, AS WELL AS TO BE THE RECIPIENTS
OR BENEFICIARIES.

WE HAVE SEEMED INCLINED, IN CURRICULA DESIGN, TO PUSH

CERTAIN TASKS OR SKILLS TO EARLIER AND EARLIER AGES,
CHILDHOOD STRESS,

CONTRIBUTING TO

WHILE AT THE SAME TIME SYSTEMATICALLY DELAYING THE

PROCESS OF MATURATION.

AND WHAT ABOUT THE NUMBER OF DAYS WE · HAVE MANDATED IN THE SCHOOL YEAR?
IN MOST STATES THIS SEEMS TO BE 180 DAYS.
ABOUT

THE

180

DAY

CONTRACT,

WE

AT

IF THERE IS SOMETHING BIBLICAL

LEAST

COULD

SCHEDULE

THE

DAYS

DIFFERENTLY TO AVOID THE NEGATIVE OF LONG BREAKS WHICH ERODE KNOWLEDGE
RETENTION AND CONTRIBUTE TO INACTIVITY.
DIFFERENT

COMMITMENT

CHARACTERISTICS,

TO

EDUCATION

CONTRASTING

SHARPLY

BASED
WITH

AND WHY NOT CONSIDER A QUITE
UPON
THE

SCHOOL YEAR WAS DEFINED TO SERVE FARM LABOR NEEDS.

CONTEMPORARY
AGRARIAN

ERA

SOCIETAL
WHEN

THE

�18
TH
IS IS A SUB
JECT WH
ICH
YEARS
.

HAS BEEN ENERGET
ICALLY DEBATED THROUGH THE

IF
IND ITENCOURAG
ING NOW THAT THERE IS ANAT
IONAL ORGAN
IZAT
ION

OF SCHOOLS DED
ICATED TO A YEAR ROUND SCHEDULE
, ON CREAT
IVE AND VARY
ING
PATTERNS
.
~

~

I EMPHAS
IZE TH
IS NOT
ION WOULD HAVE
ION; S
IMPLY BECAUSE ITS IMPLEMENTAT
DRAMAT
IC IMPACT ON THE WHOLE CONCEPT OF SCHOOL IN THE L
IFE OF THE
IND
IV
IDUAL STUDENT
, THE FAM
ILY
, THE COMMUN
ITY
, AND THE SYSTEM
.
PROV
IDES EXC
IT
ING ALTERNAT
IVES

FOR

INTERACT
ION BETWEEN

IT

EDUCAT
IONAL

ACT
IV
IT
IES OF THE SCHOOL AND L
IFE AS ·
-I·T IS L
IVED BY IND
IV
IDUAL STUDENTS
OF ALL AGES

I
NTERACT
ION BETWEEN SCHOOL AND WORK
; INTERACTION BETWEEN

SCHOOL AND VOLUNTEER
ISM
;

INTERACT
ION BETWEEN THE CLASSROOM AND THE

RECREATION GROUND
, THE STREETS
, PARKS
, MUSEUMS , CULTURAL PROGRAMS
, AND
OTHER NONSCHOOL INFLUENCES ON DEVELOPMENT
.

My CONCERN ISNOT S
IMPLY ONE

OF BETTER USE OF THE MASS
IVE INVESTMENT WE HAVE IN BR
ICKS AND MORTAR AND
EQU
IPMENT
, BUT THE INFUS
ION OF EDUCAT
ION IN A QU
ITE D
IFFERENT WAY INTHE
L
IVES OF STUDENTS AND THE SO
C
IE
TYOF WH
ICH THEY ARE A PART
.

�19
BOLDNESS

POINT #3:

IN

TAKING

THE

LEAD

IN DRAMATICALLY

ALTERING THE

CONCEPT OF "THE SCHOOL DAY."

AS A FARM KID, I ALSO KNOW WHY THE SCHOOL DAY STARTED AT 9:00 O'CLOCK AND
ENDED AT FOUR.

THIS PERMITTED ME TO GET UP IN THE MORNING AND DO MY

CHORES, CHANGE TO MY CLEAN OVERALLS FOR SCHOOL, AND THEN IN THE AFTERNOON
REVERSE THE PROCESS.

AGAIN,

A SCHOOL DAY APPROPRIATE TO THE AGRARIAN

SOCIETY WHICH CREATED IT.

TODAY,

THROUGH

ADMINISTRATIVE

ELABORATE
ATTENTION

CONTRACTUAL
TO

DETAIL,

WE

NEGOTIATIONS
HAVE

AND

ALTERED

ASSIDUOUS

THAT

PATTERN

DRAMATICALLY -- STARTING CLASSES AT 8:25 AND COMPLETING THE DAY AT 2:50
OR WHATEVER THE SCHEDULE IS IN YOUR CONTRACT AND DISTRICT.

BUT WHAT

OF LIFE IN THE SOCIETY THAT SUSTAINS THE SCHOOL AND WHICH THE SCHOOL IS
SUPPORTED TO SERVE?
INDIVIDUAL

STUDENT

I

AND

WOULD ARGUE THAT
THE

IN SERVING THE NE EDS OF THE

CONTEMPORAR Y FAMILY

AND

COMMUNIT Y,

EVER Y

SCHOOL BUILDING SHOULD BE OPEN FROM AT LEAST 6:00 O'CLOCK IN THE MORNING

�2
0

UNT
IL

10
:00 O
'CLOCK AT N
IGHT
.

OF COURSE

I AM NOT TH
INK
ING OF CLASSES

SCHEDULED THROUGHOUT THAT T
IME FRAME
, ALTHOUGH PART
ICULARLY AT THE H
IGH
SCHOOL LEVEL THERE COULD BE FAR MORE FLEX
IB
IL
ITY THAN IS
TODAY
.

BUT I AM

PROPOS
ING THAT SOC
IETY THROUGH

A ~A

ITS SCHOOLS SHOULD

PROV
IDE A SAFE HAVEN AND A CONSTRUCT
IVE ENV
IRONMENT FOR YOUNGSTERS OF
WORK
ING PARENTS
.

A S
INGLE WORK
ING PARENT WOULD BE ABLE TO DEL
IVER A SON

OR DAUGHTER TO SCHOOL AT AN EARLY HOUR ON THE WAY TO WORK
,

ASSURED THAT

THE CH
ILD HAD A SAFE HAVEN
, PERHAPS FOR BREAKFAST
, PERHAPS FOR HOMEWORK
OR COMPUTER ACT
IV
IT
IES OR L
IBRARY STUDY OR PHYS
ICAL ACT
IV
IT
IES IN THE
GYMNASIUM -A WARM
,
SCHOOL

THE

SECURE
, CARING,
. NURTURING ENV
IRONMENT
.

LATCHKEY K
ID

PROBLEM

WOULD

AGA
IN

AND AFTER

BE AVO
IDED BY HAV
ING

IV
IT
IES AND OPPORTUN
IT
IES AVA
ILABLE IN THE SCHOOL AS A
ALTERNAT
IVE ACT
COMMUNITY HAVEN
. VOLUNTEERS AND PARAPROFESSIONALS COULD PROV
IDE MUCH OF
THE

EDUCAT
IONAL

NECESSARY
.

AND

SUPERV
ISED

ACT
IV
ITY

OR

THE

S
IMPLE

MON
ITOR
ING

THE SCHOOL
, INSTEADOF BE
ING AN UNACCESS
IBLE ENCLAVE ISOLATED

FROM THE FULL SCOPE -OF L
IFE
'S NEEDS
, WOULD BECOME A CENTRAL CATALYT
IC
ELEMENT

IN

NE
IGHBORHOOD

L
IFE
.

SOME

COMMUN
IT
IES

W
ITH

�21

THE I R SCHOOLS DO TH IS DRAMAT I CALLY WE LL;

MOST DO NOT.

THE CHALLENGE TO

YOU AS EDUCATIONAL STATESMEN CONCERNED WITH THE WHOLISTIC DEVELOPMENT OF
EACH

INDIVIDUAL

CATALYTIC

IN

ROLE

YOUR

IN

EDUCATIONAL PROCESS.

STEWARDSHIP

ADDRESSING

IS

THE

TO

AGAIN

PLAY A LEADERSHIP AND

NONCLASSROOM

DIMENSIONS

OF

THE

WHILE SCHOOLS CAN NOT AND SHOULD NOT BE RESPONSIBLE

FOR ALL OF THESE ACTIVITIES AND INFLUENCES,

TO DENY THEIR

IMPORTANCE AND

TO IGNORE THEM THROUGH INATTENTION IS TO BE DERELICT IN YOUR PROFESSIONAL
OBLIGATION AS EDUCATOR.

POINT #4:	

BOLDNESS

IN

REALIGNING

· ,pATTERNS

OF

RESPONSIBILITY

AND

AUTHORITY IN THE EDUCATIONAL SYSTEM.

IN

THE

EVOLUTION OF OUR

SOPH 1ST ICATED,

COMPLEX,

FORMAL K-12 SYSTEM, WE
AND

FRAGMENTED

ELEMENTS HAVE BEEN MANDATED AND
FEDERAL
EVERY

AND

STATE

PROFESS I ON,

LEVELS.
THERE

HAVE DEVELOPED A HIGHLY

PATTERN

AND

PROCESS.

I MPOSED ON THE LOCAL SCHOOL,

WITH

THE

SPEC I AL I ZAT I ON

I SAD I SC ONT I NU ITY

OF

THE

MANY

OFTEN FROM

CHARACTERISTI C

EDUCAT1ONAL

OF

PROCESS

�22

FROM PRESCHOOL TO ELEMENTARY THROUGH H
IGH SCHOOL
. THE EXPER
IENCE FOR THE
IND
IV
IDUAL STUDENT
, EVEN DUR
ING THE CLASSROOM DAY MAY BE TOO OFTEN
INTERRUPTED
, ARB
ITRARY
, UNRELATED
.

IN THE TYP
ICAL SCHOOL SYSTEM
, THE

PROFESS
IONAL ROLE
, RESPONS
IB
IL
ITY
, AND ACCOUNTAB
IL
ITY OF THE IND
IV
IDUAL
TEACHER HAS BEEN SER
IOUSLY ERODED
.

WH
ILE THE PATTERN CAN AND SHOULD BE

DRAMAT
ICALLY D
IFFERENT IN THE ELEMENTARY
, M
IDDLE SCHOOL
, AND H
IGH SCHOOL
YEARS
, WE

HAVE TENDED TO HOMOGEN
IZE RATHER THAN D
IFFERENT
IATE
, TO

CATEGOR
IZE RATHER THAN TO IND
IV
IDUAL
IZE
.

IFTHE TEACH
ING PROFESS
ION
, AT WHATEV6R LEVEL
, IN OUR PUBL
IC SCHOOLS IS
TO BE RESTORED TO A POS
IT
ION OF PREST
IGE AND PERSONAL GRAT
IF
ICAT
ION
, THE

AL

ROLE OF THE TEACHER IN THE PROCESS MUST BE
THE CARNEG
IE FOUNDAT
ION R
COUNTRY
.

~ IN A RECENT STUDY
,

Y INTERV
IEWED 22
,000 TEACHERS ACROSS THE
/

/
THEY FOUND THAT ONE
-THI
RD OF THOSE TEACHERS SA
ID THEY HAD NO
I

INPUT INTO SHAP
ING THE CURR
ICULUM
, MORE

A ~A
I

L

THEY FOUND THAT

TWO-THI
RDS OF THOSE 22
,000 TEACHER
S SA
ID THEY WERE N
OT A
SKED TO HELP

/

,

SHAPE SCHOOL POL
ICY AI\ID THEY HAD L
ITTLE INFLUENCE ON THE PLACEMENT OF

�23
STUDENTS W
ITH SPEC
IAL NEEDS
.

THESE ARE ONLY FRAGMENTED B
ITS OF EV
IDENCE

REGARD
ING THE ALMOST SUFFOCAT
ING IMPACT OF BUREAUCRAT
IC PROCEDURES AND
PRACT
ICES ON THE EDUCAT
IONAL ENTERPR
ISE
. TH
IS MUST BE ADDRESSED BY THOSE
OF YOU WHO ARE IN THE POS
IT
ION TO DO SO
.

THE

TRULY

CONTR
IBUT
ION
.

PROFESS
IONAL

TEACHER

HAS

A REMARKABLE

TH
INK BACK TO YOUR OWN SCHOOL DAYS
.

CAPAC
ITY

AND

UNLESS YOU WERE IN A

SMALL SCHOOL SYSTEM WHEN THE SUPER
INTENDENT ALSO TAUGHT SC
IENCE AND
COACHED FOOTBALL AND TRACK
, OR UNLESS YOUR DAD WAS THE SUPERINTENDENT
,
YOU PROBABLY CAN
'T RECALL H
IS NAME
.

BUJ I A ~ U CAN NAME ONE OR TWO
,

OR IFYOU WERE R
ICHLY BLESSED
, F
IVE OR S
IX TEACHERS WHO REALLY INFLUENCED
YOUR L
IFE
.

EV
IDENCE ISPERSUAS
IVELY CLEAR THAT DRAMAT
IC CHANGES ARE JUST
IF
IED
. SOME
D
ISTR
ICTS -SOME OF YOU -ARE PROV
ID
ING DRAMAT
IC EXAMPLES OF NEW
PATTERNS
, IN WH
ICH THE SANCT
ITY OF THE CLASSROOM AND THE SCH
OO
LBU
ILD
ING
ARE REESTABL
ISHED AND THE PROFESS
IONAL ROLE OF THE TEACHER ISELEVATED
.

�24

MOST RESEARCH SUGGESTS THAT THE INTELLECTUAL OR THE ACADEMIC LEARNING
ENVIRONMENT OF THE SCHOOL BUILDING IS A CONSEQUENCE OF THE ROLE AND
INFLUENCE OF THE BUILDING'S PRINCIPAL.

IF TAKEN SERIOUSLY,

THIS HAS

IMMEDIATE SIGNIFICANCE IN THE PRESERVICE AND INSERVICE TRAINING OF SCHOOL
PRINCIPALS, THEIR SCOPE OF AUTHORITY, THEIR DEGREES OF FREEDOM.
SUGGEST

THAT

EFFECTIVE,

THE

TYPICAL

SHOULD

HAVE

SCHOOL

FAR

MORE

PRINCIPAL,

IF

AUTHORITY

IN

WELL

I WOULD

QUALIFIED

MOBILIZING

AND

HIS/HER

PROFESSIONAL TEAM AND AUXILIARY PERSONNEL TO DO THE BEST POSSIBLE JOB FOR
THE

YOUNGSTERS,

OPERATE.

THE

FAMILIES,

AND

THE

NEIGHBORHOODS

IN

WHICH

THEY

WITH GIVEN RESOURCES, THE PROFESSIONAL CADRE OF AN INDIVIDUAL

ELEMENTARY, MIDDLE SCHOOL, OR HIGH SCHOOL UNIT SHOULD HAVE SIGNIFICANT
FREEDOM TO WORK TOGETHER TO AUGMENT THEIR RESOURCES WITH VOLUNTEERS AND
CONTRIBUTED SERVICES AND TALENT, TO SHAPE THE PATTERN OF THE EDUCATIONAL
EXPERIENCE FOR THE YOUNGSTERS FOR WHOM THEY ARE RESPONSIBLE AND FOR WHOSE
PERFORMANCE THEY SHOULD BE HELD ACCOUNTABLE.

�25

IN A RECENT SYNDICATED COLUMN, JAMES KILPATRICK REFERENCED A REPORT FROM
THE BROOKINGS INSTITUTION.

THIS REPORT FOCUSED ON IDENTIFYING WHAT WORKS

AND WHAT FAILS IN PUBLIC EDUCATION BY CONCENTRATING ON SUCH ISSUES AS
PEOPLE

EXPENDITURE,

TEACHER

SALARIES,

REQUIREMENTS, AND HOMEWORK ASSIGNMENTS.

CLASS

SIZE,

GRADUATION

NO SIGNIFICANT CORRELATION WAS

FOUND BETWEEN THESE ISSUES AND ACADEMIC SUCCESS.

INSTEAD, THE INTANGIBLE

QUALITY OF AUTONOMY WAS DETERMINED TO BE OF VITAL IMPORTANCE.

THE REPORT

SAID, "THE SUCCESSFUL SCHOOLS HAD A SENSE OF ACADEM IC VISION.
KNEW

WHERE

THEY

WANTED

TO

TAKE

THEIR

STUDENTS.

STRONG

TEACHERS

PRINCIPALS,

ORIENTED TOWARD EDUCATION RATHER THAN ADMINISTRATION, PROVIDED VIGOROUS
LEADERSHIP."

YOUR CHALLENGE IN EDUCATIONAL LEADERSHIP IS TO DESIGN AND IMPLEMENT A
PATTERN WHICH ENABLES YOUR PROFESSIONALS TO PERFORM.

POINT #5:	

BOLDNESS IN GIVING EMPHASI S TO EDUCATION IN TH E ELEMENTARY
GRADES.

�2
6

AS A LOCAL SCHOOL BOARD MEMBER
, I USED TO BE PERPLEXED INTHE BUDGETING
PROCESS
.

IN FRUSTRATION
, I WOULD ASK THE ADMIN
ISTRATORS
, "WHY HAVE YOU

EDUCATORS SET UP A SYSTEM THAT FORCES US AS BOARD MEMBERS TO MAKE THE
WRONG DEC
IS
IONS?
THE

ELEMENTARY

WHEN RESOURCES ARE L
IM
ITED
, WE ALWAYS TAKE AWAY FROM
GRADES

INCREASE CLASS

S
IZE
,

EL
IM
INATE

SPEC
IAL

ACT
IV
IT
IES IN READ
ING
, MUS
IC
, THE ARTS
, REMED
IAL RESOURCES -SO THAT WE
CAN KEEP OUR H
IGH SCHOOL ACCRED
ITED SO THAT OUR GRADUATES CAN GO TO
ACCRED
ITED
RESEARCH

COLLEGES

AND

UN
IVERS
IT
IES
.

YET
,

I READ EMPHAS
IZES THE IMPORTANCE OF

SHAP
ING AND BU
ILD
ING THE FUTURE
.

~

ALL

OF

THE

BEHAV
IORAL

THE ELEMENTARY YEARS IN

EDUCATORS REALLY BEL
IEVED THE
IR

RESEARCH
, THEY WOULD ACCRED
IT THE ELEMENTARY SCHOOLS -AND LET THE REST
OF THE SYSTEM BU
ILD FROM A SOL
ID BEG
INN
ING
.
"

WH
ILE EVERY YEAR IS IMPORTANT
, THE ELEMENTARY SCHOOL YEARS SEEM TO BE
PART
ICULARLY

CRUC
IAL IN

DEVELOP
ING

ING
.
ATT
ITUDES AND PATTERNS OF LEARN
THE
IR SCHOO
L
ING EXPER
IENCE?

SELF
IMAGE
,

PEER

RELAT
IONSH
IPS
,

TH
INK OF YOUR OWN YOUr
\
lGSTERS A
f
\
lD

IF ONE OF THEM HAD A M
ISERABLE EXPER
IE
r
\
lCE

�27

WITH A POOR TEACHER IN THE SECOND OR THIRD GRADE, THE CONSEQUENCES ARE
ENDURING.

IT IS VERY DIFFICULT TO OVERCOME THE BAD RESULTS OF EARLY

SCHOOLING.

IN

LATER

YEARS,

HIGH

SCHOOL

FOR

EXAMPLE,

WITH

GREATER

MATURITY AND SEVERAL TEACHERS EACH DAY, A STUDENT CAN COPE WITH A POOR
TEACHER.
ONE

BUT IN AN EARLY GRADE, DURING THE FORMATIVE STUDENT YEARS, WITH

TEACHER

MONOPOLIZING

EACH

DAY

AND

SETTING

THE

TOTAL

PATTERN OF

LEARN I NG EXPECTAT IONS, PATTERNS AND FEEL I NGS OF FAI LURE OR SUCCESS, THE
IMPACT -- POSITIVE AND NEGATIVE -- IS PERMANENT.

IN MOST SCHOOL SYSTEMS,

WITH EMPHASIS ON SPECIALIZATION AND CREDENTIALS, ELEMENTARY TEACHERS TEND
TO BE UNDERPAID, UNDERAPPRECIATED, AND · UNDER-RECOGNIZED AS PROFESSIONALS.

IN BATTLE CREEK WE HAVE ESTABLISHED AN ANNUAL EXCELLENCE IN EDUCATION DAY
TO GIVE PUBLIC RECOGNITION TO ACADEMIC ACHIEVEMENT.

AS A PART OF THIS

SPECIAL CELEBRATION, THE TOP FIVE PERCENT OF THE SEVEN LOCAL HIGH SCHOOL
GRADUATING CLASSES ARE

INVITED TO A BANQUET,

WITH THEIR PARENTS.

IN

ADDITION, EACH HONOREE IS ASKED TO INVITE AS A GUEST THE TEA CHER THAT
MADE THE GREATEST DIFFERENCE.

I FIND IT SIGNIFICANT THAT EACH YEAR ABOUT

�28
ONE
-TH
IRD OF

THESE SOON
-TO
-GRADUATE SEN
IORS INV
ITE AS

THE
IR MOST

IMPORTANT EDUCATOR
, A TEACHER FROM THE
IR ELEMENTARY YEARS
.

TH
IS PO
INT #5 COULD HAVE BEEN SUBSUMED IN PO
INT #
4
. I CHOSE TO SEPARATE
ITFOR EMPHASIS
. UNLESS WE BEGINTO DO BETTER INOUR PRESCHOOL AND
ELEMENTARY PROGRAMS
, WE CANNOT HOPE TO DO BETTER IN THE UPPER GRADES
.

IV

SO THERE THEY ARE -F
IVE PO
INTS
. IAM

~

TO GO ON W
ITH F
IVE OR TEN

MORE
, BUT M
ISS CONRAD WOULD REM
IND ME THAT I HAVE ALREADY SATURATED MY
AUD
IENCE
.

IT WOULD
, OF COURSE
, BE S
IMPL
IST
IC AND NA
IVE TO TH
INK THAT

S
IMPLY ADDRESS
ING THESE F
IVE NOT
IONS WOULD CONST
ITUTE A PANACEA FOR WHAT
TROUBLES PUBL
IC PRECOLLEG
IATE EDUCAT
ION IN OUR COUNTRY
.
AS EXAMPLES AND FOR TWO REASONS
.

IC
ITE THEM ONLY

�2
9

F
IRST
, I URGE YOU
, AS PROFESS
IONAL EDUCATORS
, TO RETH
INK YOUR ROLE
.

ARE

YOU EDUCATORS -OR ARE YOU OPERATORS OF SYSTEMS? ISYOUR PREOCCUPAT
ION
W
ITH THE COMPREHENS
IVE DEVELOPMENT OF THE YOUNG L
IVES W
ITH WH
ICH YOU ARE
ENTRUSTED AND W
ITH THE COMPREHENS
IVE DEVOT
ION TO HUMAN DEVELOPMENT
, OR
ARE YOU ENCHANTED W
ITH

REF
INEMENTS AND VAR
IAT
IONS OF A SYSTEM YOU

INHER
ITED
?

SECOND
, ARE

YOU

W
ILL
ING

TO PROV
IDE LEADERSH
IP IN RETH
INK
ING THE

EDUCAT
IONAL EXPER
IENCES OF OUR YOUNG
, FROM PREB
IRTH OR INFANCY THROUGH
ADOLESCENCE?

SOC
IETY HAS CHANGED DRAMAT
ICALLY IN EVERYTH
ING FROM FAM
ILY

STRUCTURE TO TECHNOLOGY
, AND THE SYSTEM WE
OBSOLETE
.

~

THERE IS 0

U A

~

PRESERVE IS ESSENT
IALLY

THAT COLLEGES OF EDUCAT
ION W
ILL

PROV
IDE LEADERSH
IP IN ADDRESS
ING TH
IS V
ITAL SOC
IETAL ISSUE
. WE THEREFORE
MUST TURN ELSEWHERE FOR V
IS
ION AND LEADERSH
IP
.

THUS
, I URGE YOU AS

PRACT
IT
IONERS IN OUR COMMUN
IT
IES WHERE L
IFE IS L
IVED TO STEP FORWARD IN
RESPONS
IBLY AND PRAGMAT
ICALLY REVOLUT
ION
IZ
ING THAT WH
ICH IS INTO THAT

-

WH
ICH SHOULD BE
.

IN EDUCAT
ION
, AS IN MOST AREAS OF HUMAN CONCERN
, WE

�30

KNOW BETTER
KNOWN,

THAN WE DO!

IMPLEMENT

DRAMATICALLY,

AND

I

NEW
THEN

URGE YOU TO TAKE

PATTERNS

AND

PERMEATE

THE

THE BEST OF THAT WH I CH

PROCESSES

EDUCATIONAL

EXPERIMENTALLY

FABRIC

IN

THE

IS
AND

CLOSING

DECADE OF THIS CENTURY.

MRS.

FRANCES

AMER I CA,

HESSELBE IN,

RECENTLY

THE

ADDRESSED

PRES I DENT
A GROUP

AND

OF

CEO OF THE GIRL SCOUTS OF

NONPROF I T

LEADERS

IN

MI CH IGAN.

MRS. HESSELBEIN ASKED US TO REEXAMINE OUR MISSION -- OUR REASON FOR BEING
IN

BUSINESS.

"WHAT

IS

FUNDERS?"
IN

THE

SHE

OUR

ADVISED

BUSINESS?"

THIS

BUSINESS

SAME
OF

US

TO

"WHO

ASK

ARE

OUR

EXERCISE WOULD
EDUCATION,

DO

DEMANDS OF YOUR CUSTOMERS TODAY?

OURSELVES,

THREE

CUSTOMERS?"

BE BENEFICIAL

YOU

REALLY FEEL

MAIN

AND

QUESTIONS:

"WHO

ARE

FOR

EDUCATION

YOU

ARE

OUR

TODAY.

MEETING THE

HAVE EDUCATORS TRULY MADE AN EFFORT TO

MEET THE UNIQUE CHALLENGES OF TODAY'S YOUNG PEOPLE, OR ARE THEY MANAGING
THE SAME, ESSENTIALLY UNCHANGED,

SYSTEM THAT WAS DEVELOPED YEARS AGO BY

HORACE MANN AND OTHERS OF YOUR PREDECES SOR S?

�31
MRS
. HESSELBE
IN ALSO TOLD US
, "WE MUST WORK ON SLUFF
ING OFF YESTERDAY
'S
ACCOMPL
ISHMENTS FOR TOMORROW
'S CHALLENGES
.
"

TH
IS STATEMENT BECOMES

PART
ICULARLY INTR
IGU
ING AS WE D
ISCUSS THE CR
IT
ICAL PO
INTS OF EDUCAT
ION
'S
H
ISTORY
.

W
ITHOUT QUEST
ION
, TQDAY ISTHE CR
IT
ICAL PO
INT IN THE H
ISTORY OF

EDUCAT
ION
.

UNLESS WE SLUFF OFF YESTERDAY
'S ACCOMPL
ISHMENTS AND ACCEPT

TOMORROW
'S CHALLENGES
, OUR ENT
IRE COUNTRY W
ILL FALTER
.
SHORT
-TERM ANSWERS
.

THERE ARE NO

ANY IDEA PUT INTO PLACE TODAY CANNOT FULLY BE

MEASURED UNT
IL A FULL GENERAT
ION PASSES THROUGH THE SYSTEM
.

I CHALLENGE

YOU
, AS EDUCAT
ION
'S LEADERS TODAY
, TO SO ACT THAT
, 5
0 YEARS FROM NOW
,
AFTER TWO OR THREE MORE GENERAT
IONS HAVE GONE THROUGH OUR EDUCAT
ION

-

SYSTEM
, ASTUTE OBSERVERS THEN W
ILL NOTE THAT YOU WERE THE CADRE THAT
INFLUENCED THE EVOLUT
ION OF

U A

~

A A

ALL

RESPOND
ING TO THE

CHALLENGES OF YOUR ERA
.

MAY YOU AS EDUCAT
IONAL LEADERS RESPOND
, AS D
ID HORACE MANN , W
ITH THE
BOLDNESS THAT OUR T
IME DEMANDS
. I W
ISH Y
OU GODSPEED
.

RGM
/
JKF
0154w

�</text>
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                    <text>Arts and Schools in Michigan Program
Press Conference
February 24, 1983
Remarks by:
Dr. Russell G. Mawby
Chairman and Chief Executive Officer
W. K. Kellogg Foundation
Battle Creek, Michigan
I am delighted to be here this morning and want to thank
+-~ V(~

Dr.

Cummings~for

~

iS Aa~v ~y

agr e Qi ng to hos i \this press conference.

This

appropriate site to announce a major arts'program,

considering the

~1f~

InstituteSo ~~~s'

stature as a center

of artistic excellence, and art education for young people.

The W. K. Kellogg Foundation, in its own right, has a 53-year
history of support for educ ation of young people.

Our founder,

breakfast cereal pioneer W. K. Kellogg, dedicated his personal
fortune to the foundation which bears his name.
he comment ed:

"Education offers the g r ea t e s t opportunity for

really i mp r ov i n g one generation over a n o t h e r . "

~.-re..~~~
-be~

th at ti' e

In doing so,

an~

her e today.

It is

w~

that

�~
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rgy
o d
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a
i
l
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~

I
na

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ew

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                    <text>COUllcil of VMicltigGII WOUlldGtio'lS

18 NORTH F IFTH &lt;;TRFET
GRAND HAVf:N, MICH IGAN 40417
PHONE 6 16/8427080

Se ss i on:
Br i dgi n g t h e Ga p Betwe e n P r i v a te and Pub l i c
8 :0 0 - 9: 4 5 P . M.
Lo v ett Hall
Henry Ford Mu s e um
DINNER
Presiding: William S . Whi te*
Inv o c a t i o n :
Evely n Ma c h t e l *
We l c ome : F r a nk Cad dy *
In troduc t i on:
Rus s ell G. Ma wb y*
Spe aker: N O~ill&amp;~ C0~si ns *

j

8 :00 - Wi l l i am S . Whi t e e xten d brief gre e t i n g s and req uest
guests t o r e mai n seat ed d u ri ng inv o c a t i o n t o be g iven
b y Evelyn Ma c h t e l .
Pleas e n ote J i m Kettler had t o c a ncel be cause o f illness .
8 : 0 3 - In v o cation - Ev e l y n Ma c h t e l , Vice President ,
J ack Wo l fram Founda tio n , Lan s ing
8 :06 -

DI~~ER

SERVED

9:00 - Will i am S . Whi te e xpre ss ap p r e c i a t i o n t o Edis on In s t i t ute
(He nry Ford Mu se um and Gr e e n f i e l d Vi l l a g e) f or h o s p i tal i t y
tour jand r ec e ption .
9 :01 - Welc ome - Frank Ca d y, Pre s ident , Henry Fo rd Muse um
9:04 - Wi l l iam S . \~ it e i n troduc e Rus sell G. Mawby , P r e s i den t,
W.K . Ke llo g g Fo un da tion
9 :05 - I ntroduction o f Speak er - Russell G. Mawby
9 : 10 - BRIDGIN G THE GAP BETWEEN PR IVATE AND PUBLIC - Norman Co us i n s
9: 40 - Will iam S . Whi te exp ress appreciation t o Mr. Cous i n s
Announce - - Bu s e s wi l l depart f rom the entr a nce o f Lovett Ha l l
the return trip to De a rbo rn Inn .
Mo rn i n g Session - Br e akfa s t 8 :00 A . M.
Progr am Be g i ns - 8:30 A . M.

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                    <text>Remarks by
Russell G. MaMby
President, W. K. Kellogg Founda t i on
at
Presentation Banquet
23rd Natio nal Institute of the
Council for the Advancement of Small Colleges
Bradley University
Peori a, Illinois
June 14, 1978
I

On b ehalf of the Kello gg Foundation--our Board of Trustees, officer.:;,
and staf f - - I run deli ght ed t o r eceive t his Avar-d f or Out s t.anding Serv5.c e t o
Small Indep endent Colleges.

Its si gnific anc e to us i s enhanced by t he f ac t

that, a s a r ecipi ent of this hi gh honor, we join others for whom we have
gr e a t r es pect---Dr. Ear l Mc Gr at h and Congr'e s swomen Edith Gre en.

Hos t Lmpor t a n t ,

it me an s much to us bec aus e we 'ha ve such admiration for the Council f or the
Advan cement of Srrcall Colle ge s a nd for your memb er institutions.

As a grant --

making found ation, vIe f eel privile ged to be a s co c i a't e d vii th--and bope f'u.Lt y
have b een helpful to--your purpo ses.
I am especially pleased that Dr. George Hanson o f our staff is here for
this pres entation.

George has been directly responsible for our worl: T,1i t h

CASC a nd with s mall independent colleges.

As most of you know, Dr. Hanson's

care er has b e en closely identifi ed with the small independent colle ge, particular.1y at Olivet College i n Hichi gan.
vIi th a pr ofe s s i ona l

vie are p erhaps the only f oun datio n

st aff membe r of thi s particular background a nd ori ent e.-

t i on a nd his persuasive and creative leadership has shaped our program support
on b ehalf of sl!lall indep ende nt institutions of hi gher education.

�2

Personally I welcome also this oppo r t un i t y of participating, though
briefly , in your Nati onal Institute .

I have heard much of the value of

these Institutes by the colle ge t e ams who participate e a ch y e ar a nd it
is a pleasure to sense the enthusiasTI and convi ction whi ch characterizes
your activiti es her e this we ek.

It' s a welcome opportunity a l s o to meet

old frien ds an d to make new a cqua i nt anc e s .
And s o I thank y ou for t h i s evening of fell owship, f or a stimulating
aft ernoon, and for thi s much a ppreciated award to the Kellogg Foundation.
II

When Gary Quehl wrote that the Kelloe;[?; Foundation had been s e l ,=c t e d
to recei ve t his Award f or Out s tan di ng Se r v i ce t o t he Smal l
Colleges and invit ed us to t h is baQqu et pr e sent a t ion , I

I n depen de ~ t

pr o ~ptly

Then Gary c a lled an d adv i s ed me that, f or the banquet this year

accept e d .
~he

progrm1

committe e ha d deci ded no t t o have a s peaker- - and the r e fo re wonde r e d if I
wou Ld say a few vords .

With a clear understanding of that level of

expectation, I a ijr eed t o s har-e a f ew noti on s about s mall independe nt
co lleges - -their rol e today a nd tomorrow.
As

b ac k ~roun d

you need to
as a

Y~oW

univ er ~ity

t o put t hese thou ght s into prop er prospectiv e f or you,

s omething mor e a bout me.

I masquerade through life first

pro fesso r a nd now a f oundation executive .

I n reality, I

am a SUbsis t ence f armer living on 40 acre s jus t south of Hi ckory Co rne r s ,

------

with an off-farm job to make ends meet; an ox driv er; a hor s e teamster ; a

-

:.

~a Il~~it:d ; a C~isti an ;

about many t h i ngs , but es peci ally about people .

I am

a _g Jy_ who cares-no ~

a gr a du a te of a

-e:.--

privat e libe r al a rts colle ge, though I wish I were and I have undert ak en

�3
s
p
e
c
i
f
i
cs
teps t
oove
r
c
om
eth ~t de
f
i
c
i
e
n
c
y
. Thu
s
,I m
ayb
eo
fa b
a
ckg
round
q
u
i
t
ed
i
f
f
e
r
e
n
tf
romyo
u
r
sb
u
t I amapp
rec
ia
tiveand s
u
p
p
o
r
t
i
v
eo
fy
o
u
r
i
n
s
t
i
t
u
t
i
on
s andt
h
e
i
rm
i
s
s
i
o
n
.
/

~

e
s
c
r
i
b
ey
o
u
ri
n
s
t
i
t
u
t
i
o
n
sa
s sm
a
l
l
,i
n
d
e
p
e
n
d
e
n
t
,l
i
b
e
r
a
la
r
t
s
You d
c
o
l
l
e
g
e
s
. I
nap
p
r
o
a
c
h
i
n
gm
y a
ssig
l
lm
e
n
tt
h
i
s ev
e
n
i
n
g
,I p
r
opos
et
olook
a
te
a
c
ho
ft
h
o
s
es
i
g
n
i
f
i
c
a
n
tc
h
a
r
a
c
t
e
r
i
s
t
i
c
s"
h
i
c
hi
ncom
b
i
n
a
t
i
o
nm
ak
e
y
o
u
rc
o
l
l
eG
e
sd
is
t
i
n
c
t
i
v
e
.
P
o
i
n
t I- L
ibe
r
a
la
rt
s
: Th
e
r
e
'
sno n
e
ed f
o
rm
et
ode
f
i
n
eo
rj
u
st
i
f
y
t
oY01.I t
h
eimpo
r
t
an
c
e and appr-opr
-Lat
.e
nes
so
fl
i
b
e
r
a
la
r
t
s edu
ca
t
.i
o
nt
.od
av
and f
o
rt
h
ei
'u
t
u
re.

Y
ou mu
s
t be ou
t
s
p
o
k
e
nadvoca
t
es o
fli
b
e
r
a
leduc
a
ti
o
n
--

you
,y
o
u
r boa
r
do
ft
r
u
s
t
e
e
s
,y
o
u
rf
a
c
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l
t
y
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taff, s
t
u
d
e
n
t
s
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a
r
e
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t
s
, al u~n i
M
any o
fyo
u
r in
s
t
i
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t
i
on
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av
ec
a
r
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fu
ll
yi
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c
o
r
p
o
ra
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eda c
a
r
e
e
rem
:9nas
is,
an o
c
cupat
i
ona
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r
i
en
ta
t
i
on i
n
t
ot
h
el
i
b
e
l
'a
la
r
t
seduca
t
i
o
n
. T
h
i
ss
e
em
s
des
i
r
a
b
l
e
,b
u
t do no
t pe
rve
rt you
rm
iss
ion o
fl
i
b
e
r
a
t
i
n
gt
h
em
ind
s o
ft
h
e
s
t
u
d
e
n
t
sw
i
th whomyou ar
ep
r
i
v
i
l
eg
edt
od
ea
l
.
Th
ec
h
a
l
l
enge
so
ft
h
ef
u
t
u
r
ew
i
l
lc
e
r
t
a
i
n
l
yr
e
q
u
i
r
et
h
ef
i
n
e
s
ts
c
i
e
n
c
e
andtechn
o
l
oEY fo
rt
h
e
i
rres
o
l
u
t
i
on
; ev
enou
r G
2S
tr
a
ay be i
n
ad
equ
ate

o~

t
h
e

comp
lex i
s
s
ue
swh
i
ch co
n
f
r
on
tm
anki
n
d
. E
u
tt
h
ec
r
i
t
i
c
a
ld
e
c
i
s
ion
s wh
ichw
i
l
l
re
a
l
l
ysha
re o
u
rwo
r
-Ld a
tt
h
et
u
r
no
ft
h
i
sc
e
n
t
u
r
yw
i
l
ln
o
t be b
a
s
e
d es
s
e
n
t
i
a
l
l
y
upon sup
e
r
bs
c
i
e
n
tific and t
e
chnol
o
gi
c
a
ld
evelopm
en
ts; r
a
t
h
e
r
,t
I1
eyw
i
l
lb
e
v
a
l
u
e
l
a
d
e
n andv
a
l
u
e
b
a
s
e
d
. I
ti
sa t
r
a
gedy t
h
a
t som
any educ
a
t
o
r
s
,p
erhaps
e
s
p
e
c
i
a
l
l
yi
np
u
b
l
i
ci
n
s
t
i
t
u
t
i
o
n
s
,h
av
ea
b
d
i
c
a
t
e
dt
h
ere
s
no
n
s
i
b
i
l
i
t
i
e
so
f

-

im
p
a
r
t
i
n
g va
l
u
e
sa
sa p
a
r
to
ft
h
e
i
redu
ca
t
i
o
n
a
lm
is
s
i
o
n
.

.

Ou
r c
o
l
l
e
a
gu
e
,G
eo
rge H
a
n
s
o
n
, sa
y
st
h
i
sm
o
re e
l
o
q
u
e
n
t
l
yth
an c
an I
.
To quo
t
eh
i
m
, "I
fw
ea
r
et
oa
t
t
a
i
na gr
e
a
t
e
rp
u
b
l
i
c unde
r
s
t
a
n
d
ingo
fan
e
d
u
c
a
t
i
o
nwh
ich i
n
c
l
u
d
e
st
h
el
i
b
e
r
a
la
r
t
s
,t
h
est
u
d
e
n
t
si
ny
o
u
rc
o
l
l
e
ge
s

�4
mus
tknowand f
e
e
l wh
a
tit i
s
, anda
c
c
e
p
tco
n
f
r
on
ta
t
i
ons o
fva
l
u
e
s an
d
t
h
e
i
re
x
am
i
n
a
t
i
on
. Int
h
a
tr
e
ga
r
d
, I wou
ld hopethe v
a
l
u
es o
fea
c
h co
l
l
e
g
e
a
r
es
ow
e
l
l ex
am
in
edandpU
b
lic
ly s
t
a
ted an
ds
ow
e
ll ex
e
m
p
lified i
nev
e
r
y
a
s
pe
c
to
f cam
pu
s li
f
e
,t
h
a
ti
nac
t
u
a
l li
v
i
ng
, con
f
ron
t
a
t
i
o
n
s ar
era
r
e
.
(A
s ano
l
df
a
rm b
o
y
,I
'
dp
a
r
a
p
h
r
a
s
et
h
a
t, '
p
r
a
ctice wh
a
t you pr
e
a
c
h
!'
)
Conf
r
o
n
t
a
t
i
o
n
so
foppo
s
i
n
gi
d
e
a
s
,y
es
;c
o
n
f
r
o
n
t
a
t
i
o
n
so
ft
h
e
m ag
a
i
n
s
tus
,
n
eve
rw
e hop
e
. N
owh
e
reinthe wo
rldisthe
r
e mor
ev
i
ta
l
,
mo
r
e favo
r
a
b
le
env
iro
nm
en
t fo
rt
h
e grow
thand d
ev
el
o
p
me
n
to
fAm
eric
a
n you
t
hthaninth
e
r
e
s
i
d
e
n
tia
ll
i
be
r
a
lar
t
sc
o
l
lege
s. Ev
ent
h
epU
b
l
i
c un
iv
e
rs
i
t
i
e
s cop
yt
h
e
m
a
s be
s
tth
ey can
. I
ti
sup t
oyouto per
f
e
ct t
h
a
ten
v
iro
l
l
i
n
en
ti
nt
e
r
m
s o
f
t
h
es
t
u
d
e
n
t
s you a
t
t
r
ac
t and dem
ons
tra
t
et
oth
emt
h
eli
v
ingim
p
o
r
t
a
n
c
eo
f
t
h
el
i
b
e
r
a
la
r
ts
.
"

)

Po
int 2- I
n
d
ependen
t
: The f
'
r
eedomto exp
eri
.m
e
r
r
t
,t
oinnova
te
,t
o
r
e
s
pon
d
, toi
n
d
i
v
i
dua
l
i
z
e
. W
i
th s u
ch ind
ep
en
den
c
e and

re

~o

goe
s respo
nsi
-

b
i
l
i
t
y
,y
e
s--t
oa
ll sor
t
so
fa
u
t
h
o
r
i
t
y gr
o
ups: boar
d
so
ft
r
u
s
tee
s
,fa
c
u
l
t
y
,
s
t
uden
ts
,alumn
i,donors, a
f
fi
l
i
a
t
ed chu
r
c
h
e
s,the cO
i
l
l
I
n
uni
t
i
e
so
fwh
ich
you a
re a pa
r
t,the p
u
b
l
i
ca
t la
r
g
eb
e
cau
se o
ft
h
espe
c
i
a
ls
ta
tu
s accor
d
ed
you
ri
n
s
t
i
t
u
t
ion
sint
a
x and othe~ m
a
tte
rs.
a
t
i
o
na
li
n
s
t
i
t
u
t
i
on
s and syste
r
.
s in o
u
r co
u
n
tr
y
pe
r
h
aps h
i
ehe
r
Educ
edu
ca
t
i
o
ni
np
ar
ti
c
u
l
a
r-a
r
eintroubl
e
. M
any o
ft
h
ed
iff
i
c
u
l
t
i
e
sandm
uch

8

o
ft
h
epub
l
i
cd
i
s
e
nch
an
tm
en
t is a con
sequenc
eo
f edu
c
a
tion
's s
e
l
f
c
r
ea
t
ed

~ailures

and

s hort c o ~n s

desp
i
te f
a
u
l
tsand c
ri
t
ic
i
sm
s, educa
tioni
s

s
t
i
l
lt
h
ew
ay t
oa be
t
t
e
rl
i
f
e
,bot
hfo
rt
h
eind
iv
i
dua
l and fo
ro
u
rt
o
t
a
l
so
c
i
e
t
y
. T
h
i
si
sas t
r
u
et
o
d
a
yas ev
er andw
i
l
l cer
t
a
i
n
ly b ~ t
r
u
ei
nt
h
e
y
ea
r
s ah
e
a
d
. Th
e ne
x
ttw
o de
cad
e
s
,wh
ich le
adu
si
n
tot
h
e 21s
tcen
t
u
r
y
,

�5
w
i
l
lb
ee
x
c
i
t
i
n
gi
f
edu
ca
t
i
o
n
a
ll
e
a
d
e
r
sh
av
et
h
ev
i
s
i
o
nand c
o
u
r
a
g
et
od
o
t
h
o
s
et
h
i
n
g
swh
i
ch mu
s
t b
e don
e
.
A
s ind
ep
end
en
ti
n
s
t
i
t
u
t
i
o
n
s
,f
r
e
eo
ft
h
es
t
i
f
l
i
n
gc
o
n
s
t
r
a
i
n
t
so
f
b
u
r
e
a
u
c
r
a
c
y
, you h
av
ep
a
r
t
i
c
u
l
a
rp
o
t
e
n
t
i
a
lt
op
r
o
v
i
d
el
e
a
d
e
r
s
h
i
pi
nt
h
e
f
u
t
u
r
ea
si
nt
h
ep
as
t. P
u
b
l
i
ci
n
s
t
i
t
u
t
i
o
n
sw
i
l
l fo
l
l
ow
,w
i
l
l emu
l
a
t
e
,w
i
l
l
b
et
h
eb
e
n
e
f
i
c
i
a
r
i
e
so
fy
o
u
r ex
amp
l
e and c
r
e
a
t
i
v
ee
f
f
o
r
t
s
.
P
o
i
n
t 3- Sm
a
l
l
: Sm
a
l
li
nco
n
t
r
a
s
tt
ol
a
r
g
e
, conv
ey
inga n
o
t
i
on o
f
p
e
r
s
o
n
a
l and i
n
d
i
v
i
d
u
a
lconc
e
rnf
o
re
a
c
h st udent
~ c our s e

~It s

no
ta
u
t
omat
i
c
,o
f

t
h
a
tt
h
es
tuden
ti
nt
h
esm
a
l
lc
o
l
l
e
g
e
'w
i
l
l re
c
e
i
v
emo
re i
n
d
i
v
i
d
u
a
l

a
t
t
e
n
t
i
o
n
,have a mo
re c
a
r
i
n
gr
e
l
a
t
i
on
s
h
i
pw
i
t
hf
a
c
u
l
t
yand fe
l
l
ows
tuden
ts
th
a
.ni
na la~

e

i
n
s
t
i
t
u
t
i
o
n
. Sm
a
l
lm
ay b
es
imp
lypr
o
v
i
n
c
i
a
l
,and i
ti
sas
;
:
:
:
:
:
.
~

p
o
s
s
i
b
l
ef
o
ran i
n
d
i
v
i
d
u
a
lt
obe l
o
n
e
l
yi
na sm
a
.
l
lc
r
owd a
si
na m
o
b
. I
f
you a
r
et
ore
f
l
e
c
ti
nedu
ca
t
i
o
na c
a
r
i
n
ga
t
t
i
t
u
d
ef
o
re a~h i
n
d
i
v
i
d
u
a
ls
t
u
d
en
t
,
you m
u
s
t w
o
r
kh
a
r
da
tit
!C
a
r
i
ng m
u
st b
er
e
f
l
e
c
t
e
di
nev
e
r
ya
s
p
e
c
to
fthe
i
n
s
t
i
t
u
t
i
o
n
's l
i
fe
I
e
t
t
e
r
syou sendandth
ew
ay t
h
e phone i
san
sw
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                <text> Dorothy A. Johnson Center for Philanthropy and Nonprofit Leadership</text>
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                    <text>"Buildin g An Even Better Battle Creek"
Keynot e Rema r ks
Dr. Russell G. Mawby
Cha i r man and Chief Executive Officer
w. K. Kello gg Foundation
Battle Creek Inves t ment Growth Corporation
Third Annual Economic Development Fund Breakfast
February 19. 1986

Good morning.
~n

lead e r s.

It is

~~~~
a u d i e ce

m ny

of this city's best f riends and most spi r ited

BAd se

Your ene r gi e s and

Cr e ek t o meet an

9AWC'e

s have helped Battle

array of :1 ti'

IiUji't;

challenging issues in

r ecent years ... meet them a n d win ov e r them!

For that we all

owe ~a

debt of gratitude .

Th is is the Third Annual Breakfast focusing on the e c o n omi c futu r e
of greater Battle Creek. It comes at a time when

,

new spi rit of

p rogress and achiev e ment is h ighly evident in our commun ity .
of you are act ive ly involved in Battle Creek

unlimited~YOU
.fPJl-

what's going on in the Fort Custer Industrial Park. " Ex cit i ng

1

Many
know

�things. indeed!

k

A ha t

a change we've also seen in the downtown in

t h e past two y e a rs!
*The new McCamly

~ f estival

marketplace, se t t o op e n

wi th an e x citing a r r a y of n e w sho p s and attr a c tio ns.
*A new five -deck publ ic park ing structure convenient to the
Michigan Mall a n d to Mc Caml

Sq a r e .

~

*The Kellogg Center J.p ow "com ing into its own" as a
recreational and entertainment focus for thousands of area residents.
*The imp r essive n e w Kellogg Corporate headquarters building.
*Do wnt own redeve lopment efforts involving the Michigan Mall,
the linear park, new restaurants, and new businesses.

o»: can

Yo

all take pride in the fact that we haven't let our downtown

d i.e .... We recogniz el

that a community needs a "hear t", or a

cent e r, in order to per c eive itself as an entity, and backed that
knowledge with commitment ... public and private.

2

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4

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J

�Deve lopment Authority ... partnerships that in tULn include local
f i r ms which have used the loaned monies to bri.ng growth to Battle
Cr e e k.

And so, in the short t ime the Investment Growth Cor poration has
operated, its EcoIlomic Development Fund has helped to make excit ing
things possible for Building an Even Better Battle Creek.

Let me just list

~~~a l

examples of new or expanded industry in the

Park benefiting f r om EDF suppo r t:

*	 Th e

Stud i o One Company

Refurbishes mannequins .
market.

Park
Has a national

Employs 20 people.

ness to Bat tle Creek.

6

A NEW busi-

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l and W
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Company

_

....

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~

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p
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any o
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                  <text>Text</text>
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              <name>Identifier</name>
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                  <text>JCPA-01</text>
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              <name>Coverage</name>
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                  <text>1938-2012</text>
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              <text>&lt;a href="https://gvsu.lyrasistechnology.org/repositories/2/resources/432"&gt;Russell Mawby papers, JCPA-01&lt;/a&gt;</text>
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                <text>JCPA-01_1986-02-19_RMawby_SPE</text>
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                <text>Russell Mawby speech, Building an Even Better Battle Creek</text>
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                <text>Speech given February 19, 1986 for the W. K. Kellogg Foundation at the Third Annual Economic Development Fund breakfast for the Battle Creek Investment Growth Corporation.</text>
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              <elementText elementTextId="450163">
                <text>Grand Valley State University Special Collections &amp; University Archives</text>
              </elementText>
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                <text> Dorothy A. Johnson Center for Philanthropy and Nonprofit Leadership</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="45">
            <name>Publisher</name>
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            <elementTextContainer>
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                <text>Grand Valley State University Libraries, Special Collections and University Archives, 1 Campus Drive, Allendale, MI, 49401</text>
              </elementText>
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          </element>
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                <text>Philanthropy and society</text>
              </elementText>
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                <text>Family foundations--Michigan</text>
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                <text>eng</text>
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              <elementText elementTextId="450172">
                <text>&lt;a href="http://rightsstatements.org/page/InC/1.0/?language=en"&gt;In Copyright&lt;/a&gt;</text>
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              <elementText elementTextId="450177">
                <text>1986-02-19</text>
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  <item itemId="24384" public="1" featured="0">
    <fileContainer>
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                  <elementText elementTextId="450158">
                    <text>THE UNIVERSITY OF THE 21ST CENTURY:
IMPLICATIONS FOR THE RESIDENTIAL CONFERENCE CENTER
REMARKS BY RUSSELL G. MAWBY
CHAIRMAN AND CHIEF EXECUTIVE OFFICER
W. K. KELLOGG FOUNDATION
AT THE
KELLOGG CONFERENCE ON
UNIVERSITY-BASED RESIDENTIAL CONTINUING EDUCATION
UNIVERSITY OF OKLAHOMA
NORMAN, OKLAHOMA
FEBRUARY 18, 1991
I

THANK YOU FOR I NVI TI NG ME TO BE A PART OF THIS CONFERENCE.

I AM

DELIGHTED TO BE WITH VALUED PROFESSIONAL COLLEAGUES AGAIN, SOME OF
WHOM

I'VE BEEN PRIVILEGED TO KNOW FOR MORE THAN A QUARTER OF A

CENTURY,

AND

I

ESPECIALLY APPRECIATE

THE OPPORTUNITY OF

MEETING

OTHER ADULT EDUCATION PROFESSIONALS I HAVE NOT PREVIOUSLY KNOWN.

I CONGRATULATE DR. PAPPAS AND THE OTHERS RESPONSIBLE FOR BRINGING US
TOGETHER.

AS

THE

PROGRAM

PROLOGUE

STATES,

"UN I VERS ITY-BASED

RESIDENTIAL CONTINUING EDUCATION IS TODAY IN A STATE OF

�2

TRANS I T ION. "

WH I LE SOME

OF

HAVE NEGATIVE CONNOTATIONS,
--

THE

CONCEPT

FOREFRONT OF
TIME

MAY

OF

THE

CURRENT

LEARN I NG

RIGHT

PEND I NG

CIRCUMSTANCES

THE BROAD FIELD OF CONTINUING EDUCATION
THROUGHOUT

THE

EDUCATIONAL CONCERNS TODAY.

BE MORE

AND

THAN

EVER

BEFORE

LIFESPAN

INDEED,
TO

MAKE

I

--

I SIN

THE

SENSE THAT THE
SIGNIFICANT

AND

EXCITING STRIDES IF YOU AS PROFESSIONAL LEADERS HAVE THE SKILL,

THE

COMMITMENT, AND THE COURAGE TO DO SO.

I

ACKNOWLEDGE

COLLEAGUE,
THE

W.

DR.

UNIVERSITY

WITH DEEP
CYR I L
OF

APPRECIATION

THE

MAJOR

CONTRIBUTION OF

MY

O. HOULE, PROFESSOR OF EDUCATION EMER ITUS OF

CHICAGO

AND

SENIOR

PROGRAM

CONSULTANT

FOR

K. KELLOGG FOUNDATION, IN THE PREPARATION OF THESE REMARKS.

THE

�3

II

THE ONLY WAY I KNOW HOW TO BEGIN TO THINK ABOUT THE UNIVERSITY OF
THE 21ST CENTURY

IS TO TRY TO DISCOVER THE STABILITIES AND THE

CHANGES OF THE PRESENT, AND GUESS HOW THEY WILL CARRY FORWARD INTO
THE

FUTURE.

SINCE

THE

EIGHT-AND-A-HALF CENTURIES,

UNIVERSITY

HAS

BEEN

IT IS LIKELY THAT,

IN

EXISTENCE

FOR

LACKING A NUCLEAR

CATASTROPHE, STABILITIES WILL WIN OUT OVER CHANGES.

BUT WHAT I HOPE

TO DO TODAY IS TO IDENTIFY FOR YOU CERTAIN MODIFICATIONS OF THE PAST
AND, ASSUMING THAT THEY CONTINUE, THE CHANGES THEY WILL BRING ABOUT
FOR THOSE WHO WORK IN CENTERS FOR CONTINUING EDUCATION.

THE RAPID GROWTH OF HIGHER EDUCATION AFTER WORLD WAR I I SEEMS TO
HAVE ENDED IN THE LATTER PART OF THE 1970S.
EXPENDITURES HAVE CONTINUED TO GROW.

THE DOLLAR AMOUNTS OF

HIGHER EDUCATION

HUNDRED BILLION DOLLAR A YEAR ENTERPRISE.

IS NOW A

BUT FROM 1970 THROUGH

�4

1985,

THE

LAST

EXPENDITURES

FOR

YEAR

FOR

HIGHER

WH ICH

FIGURES

EDUCATION

REMAINED

ARE
AT

AVAI LABLE,

TOTAL

2.6 PERCENT OF THE

GROSS NATIONAL PRODUCT, VARYING UPWARD OR DOWNWARD EACH YEAR BY ONLY
ONE-TENTH OF ONE PERCENT.

MORE

THAN

THAT,

COME

FROM

VARIOUS SOURCES HAS NOT CHANGED GREATLY

YEARS.

THE

SHARE

OF

THE

COSTS

OF

HIGHER

TUITION AND FEES ACCOUNTED FOR 23 PERCENT;

TOTALLED 45 PERCENT;
WAS 8 PERCENT;

REVENUE

TREMENDOUS

IN

THE

WHICH

LAST TEN

GOVERNMENT FUNDS

FROM ENDOWMENT AND GIFTS OF

ALL

KINDS

AND INCOME FROM ALLIED ENTERPRISES AND OTHER SIMILAR

SOURCES WAS 24 PERCENT.
INCREASED

EDUCATION

GOVERNMENT
DIFFERENCE.

AS WE LIVE DAY TO DAY,
FUNDING,
BUT

OR

THEY

GRANTS
BALANCE

NEW TUITION LEVELS,

FROM
OUT

UNIVERSITY'S BILLION DOLLAR FUND-RAISING CAMPAIGN

DONORS
OVERALL

MAKE
AS

A
ONE

IS OFFSET BY LOST

REVENUES SOMEWHERE ELSE CAUSED BY A DROP IN THE STOCK MARKET.

�5

I N ONE RESPECT, A GREAT CHANGE HAS OCCURRED SI NCE THE 1970s.

IN

THAT DECADE, THE INCREASED ENROLLMENTS CREATED BY THE POST-WAR BABY
BOOM CAME TO AN END.
GLOOMY

THE LITERATURE OF THE PERIOD WAS FILLED WITH

PREDICTIONS ABOUT WHAT MIGHT HAPPEN AS A RESULT.

AS

IT

TURNED OUT, TOTAL ENROLLMENT ROSE DRAMATICALLY.

IN 1970, IT WAS 8.6

IN 1988,

ACTUALLY,

MILLION STUDENTS;

IT WAS 12.6 MILLION.

THE

ENROLLMENT OF FIRST- TIME FRESHMEN I NCR EASED ONLY SL IGHTLY BETWEEN

1970 AND 1986 -- FROM 2.1 MILLION TO 2.2 MILLION.

(LET ME PAUSE TO

SAY THAT THAT REPRESENTED A REAL TRIUMPH FOR OUR INSTITUTIONS OF
HIGHER

LEARNING

GROUP.)
INCREASED

IN

THE

FACE

OF

THE

DECLINING SIZE

OF

THE

AGE

THE DRAMATIC INCREASE CAME FROM THE INCLUSION OF A GREATLY
NUMBER

OF

WHAT

EDUCATORS

HAVE

CALLED

"NONTRADITIONAL

STUDENTS" -- THE KINDS OF STUDENTS WHICH HIGHER EDUCATION HAS ALWAYS
SERVED BUT NEVER SO FULLY BEFORE.

THEY ARE OLDER:

IN 1970, PEOPLE

OVER THE AGE OF 25 MADE UP 28 PERCENT OF THE STUDENT BODY; BY 1985,
THEY MADE UP 42 PERCENT.

AND THEY ARE MORE LIKELY THAN BEFORE TO

�6

HAVE

STUDY

AS

ONLY

ONE

OF

THEIR

MAJOR

LIFE

ACTIVITIES:

IN

1970,

32 PERCENT OF THE STUDENTS WERE PART - T I ME; IN 1987, THAT FIGURE HAD
RISEN TO 42 PERCENT.

AS I

SAID,

THESE

HIGHER LEARNING,
IN

PROFOUND

WAYS

THE

WH I CH

FAR

FROM NEW AT OUR

INSTITUTIONS OF

BUT THEIR NUMBER HAS NOW REACHED SUCH A SIZE THAT

EDUCATION ITSELF.
LADDER,

STUDENTS ARE

THEY

MAKE

US

RECONSIDER

THE

NATURE

OF

HIGHER

WE HAVE LONG ACCEPTED THE IDEA OF THE EDUCATIONAL

YOUNG

PEOPLE

CLIMBED

I N AGE-SEGMENTED

RANKS

THROUGH

LEVELS OF EARL I ER SCHOOL I NG, FROM KINDERGARTEN AND FIRST GRADE

THROUGH

TWELFTH.

THEN,

WITHOUT

A PAUSE,

THEY

CONTINUED

CLIMBING.

IF THEY FALTERED, WOE TO THEM!

TO

USE

ANOTHER

METAPHOR,

WE

HAVE

ASSUMED

THAT A NARROW WINDOW OF

OPPORTUNITY OPENED UP ABOUT THE 18TH YEAR OF LIFE AND THAT ALL LATER
SUCCESSES

AND

FAILURES

WOULD

BE

INFLUENCED

BY

WHETHER

OR

NOT

THE

�7

YOUNG ADULT MANAGED TO ENTER THE HIGHER EDUCATIONAL TRAJECTORY AT
THAT TIME AND CONTINUE IT THROUGH THE SUCCESSIVE STAGES OF FORMAL
EDUCATION.

THIS

IDEA

IS

DEEPLY

INGRAINED

IN

OUR

SOCIETY.

A

CULTURAL LAG EXISTS BETWEEN THE WAY THINGS ARE AND THE WAYS WE TEND
TO

THINK

ABOUT

THEM.

PARTICULARLY ON THE
AWARDS

TO

FOR

EXAMPLE,

SPORTS PAGES,

UNIVERSITIES

ON

THE

THERE

IS

MUCH

TRAJECTORY.

ARE

BASED

ON

THE

TODAY,

ABOUT BASING ALL GOVERNMENTAL

EXTENT

TO

WHICH

THEY

STUDENTS THROUGH TO THE BACCALAUREATE IN FOUR YEARS .
PROCEDURES

TALK

RIGIDITIES

OF

THE

GET

THEIR

MANY COLLEGE
EDUCATIONAL

EVEN THE REFERENCE BOOKS I CONSULTED FOR THIS PAPER ARE

BOUND BY THE

"WINDOW-OF-OPPORTUNITY" CONCEPTION.

ON ONE OR TWO

PAGES, THEY REPORT BRIEFLY ON THE ACTUAL NATURE OF THE ENROLLMENT,
BUT THEY GIVE 50 OR MORE PAGES TO A DETAILED ELABORATION OF THE
ENROLLMENT

OF

SO-CALLED

"REGULAR"

REFERENCE TO THE AGE GROUP FROM 18 TO 25.

STUDENTS,

WITH

PARTICULAR

�8

ON THE CAMPUSES THEMSELVES A GREAT DEAL IS BEING DONE TO ACCOMMODATE
THE NEW STUDENT BODY.

CERTAINLY THAT IS TRUE,

FOR OTHERWISE THE

NUMBERS WOULD NOT CONTINUE TO RISE AS DRAMATICALLY AS THEY HAVE.
LET US CONSIDER A FEW OF THOSE CHANGES:

FACULTY MEMBERS ARE BEGINNING TO ACCOMMODATE TO
THE PROBING INTELLIGENCE AND VARIED EXPERIENTIAL
BACKGROUNDS OF THE IR STUDENTS.
THIS

CHANGE

THREATENING OR

INTIMIDATING,

ARE SAVORING THAT CHALLENGE.
IT

WAS

GENERALLY

AGREED

WH I LE SOME FIND
MANY

IN AN EARLIER ERA,
THAT

THE

RETURNING

VETERANS OF WORLD WAR I I WERE AMONG THE ABLEST
STUDENTS THE COLLEGES EVER HAD.

THOSE REWARDING

DAYS ARE BACK AGAIN, THIS TIME WITH NO PROSPECT
THAT THEY WILL END.
THE

REQUIREMENTS

HAVE
1960S,

FOR

ADMISSION

UNDERGONE A REVOLUTION.
TO

EARN

A

DEGREE,

AND

PLACEMENT

AS LATE
AN

AS THE

EXPERIENCED

INTERPRETER HAD TO ACQUIRE 12 SEMESTER HOURS IN
A MODERN FOREIGN LANGUAGE, A SEASONED EDITOR WAS
REQUIRED TO REGISTER IN FRESHMAN ENGLISH, AND A

�9

SUCCESSFUL BUSINESSMAN

WOULD

HAVE

TO

COURSE IN PR I NC I PLES OF MANAGEMENT.
WENT,

NO

ALLOWANCE

ACQUIRED
NOW,

BEING

MADE

TAKE

A

AND SO IT

FOR

KNOWLEDGE

IN ANY OTHER WAY THAN COURSE-TAKING.

VI RTUALLY EVERY I NST IrUT ION HAS MADE SOME

KIND OF ACCOMMODATION TO THE NEED FOR ADVANCED
COLLEGIATE

STANDING

THE

CONCEPT

OF

EXPERIENTIAL LEARNING -- AND SOME HAVE GONE VERY
FAR IN THIS DIRECTION.
THE WHOLE FIELD OF DISTANCE EDUCATION, IN WHICH
I NSTRUCT ION IS CARR I ED OUT WHEN THE STUDENT IS
NOT IN THE PHYSICAL PRESENCE OF THE TEACHER, HAS
BEEN FOSTERED AND DEVELOPED, THOUGH, IT MUST BE
ADMITTED,

LESS

ELSEWHERE

IN

SO
THE

IN

THE

WORLD,

UNITED
SUCH

STATES

AS

IN

SCANDINAVIA, AUSTRALIA, AND CANADA.
IS HAPPENING HERE.
ONE,

DISTANCE

SIGNIFICANT

ENGLAND,
BUT A LOT

IN A COUNTRY AS VAST AS THIS

EDUCATION

WAY

THAN

OF

IS

NOW

SEEN

REACHING

OUR

NEW

AS

A

STUDENT

BODY.
COURSES AND OTHER PATTERNS OF
BEING

RESHAPED,

REDESIGNED

INSTRUCTION ARE
TO

INCLUDE

�10

EXPER I ENT IAL ELEMENTS, AND LOCATED AT DIFFERENT
TIMES AND PLACES THAN I N THE REGULAR UN I VERS ITY
LECTURE

HALLS

AT

NINE

0' CLOCK

ON

MONDAY,

WEDNESDAY, AND FRIDAY MORNINGS.
YOu CAN ADD MANY MORE CHANGES THAN THE ONES I HAVE SUGGESTED.

AT

LEAST I HOPE YOU CAN, SINCE THE NATURE OF THE NEW STUDENT BODY HAS
POWERFUL IMPLICATIONS FOR THOSE WHO WORK IN RESIDENTIAL CENTERS OF
CONTINUING EDUCATION AND FOR THOSE WHO WILL DO SO ON INTO THE 21ST
CENTURY.

AS

LEADERS OF

FORMERLY

A MAJOR

STOOD

FORM OF

SOMEWHAT

ALONE

UNIVERSITY
AGAINST

THE

ADULT

STRONGLY

PATTERN OF YOUTH SERVICE ELSEWHERE ON THE CAMPUS.
ONE

VOICE

AMONG

MANY

WITHIN

HIGHER

EDUCATION,

EDUCATION.

YOU

PREVAILING

NOw YOURS IS JUST
YOUR

CONCURRENT

SESSION AT THIS CONFERENCE ON "THE NEW STUDENT MAJORITY" WILL BE
CONSIDERING THIS TOPIC AND I HOPE THAT IT REACHES OUT TO THE FULL
SCOPE OF JUST HOW MUCH THIS CHANGE WILL AFFECT YOU AS YOU WORK WITH

�11

YOUR NEW CAMPUS COLLEAGUES.

MOST BASICALLY, PERHAPS, YOU WILL BE DEALING WITH A FACULTY WHICH IS
MORE AWARE THAN BEFORE OF THE DIFFERENT NATURE OF THE MATURE ADULT
MIND AS CONTRASTED WITH THAT OF THE LATE ADOLESCENT OR YOUNG ADULT.
YOUR CAMPUS COLLEAGUES SHOULD HAVE A SENS ITI VENESS TO THE SPEC IAL
REQUIREMENTS OF YOUR PROGRAM AND, IN VARIOUS ACADEMIC COUNCILS, MAY
HELP YOU GAIN THE SUPPORT YOU NEED.

PRESUMABLY YOUR SPECIAL SESSION

ON "THE FACULTY ROLE" WILL DEAL WITH SUCH MATTERS.

IF ALMOST HALF THE STUDENTS ON A CAMPUS ARE MATURE, PRESUMABLY MANY
MORE DEPARTMENTS OF
INVOLVED

INSTRUCTION AND OTHER ACADEMIC UNITS WILL BE

IN TEACHING THEM THAN BEFORE.

THE

VISTA OF BODIES OF

CONTENT WITH WHICH YOU HAVE HAD NO PREVIOUS EXPERIENCE MAY BECOME A
CHALLENGE FOR YOU.

IF X DEPARTMENT AND Y PROFESSIONAL SCHOOL BEGIN

TO THINK CREATIVELY ABOUT EDUCATING ADULTS, YOU MUST BE PREPARED TO
HELP THEM.

�12

THE

STRUCTURAL

RULES

AND

RELATIONSH I PS

PRESUMABLY NEED TO CHANGE.
FOCUS

OF

HARDER
WORK

THE

I

TO

ALWAYS

AND

INFILTRATE

PERHAPS

THROUGHOUT

WANTED TO RUN

THEIR

UN I VERS I TY WILL

YOUR TASK OF KEEPING THE CENTER AS THE

UN I VERS I TY S CONFERENC I NG

THAN BEFORE

WITH I N THE

OWN

ACT I VI TY

SHOULD NO
THE

LONGER BE

UNIVERSITY.

SHOWS;

WILL

THEIR

BECOME

A GOAL AS

SOME

DEANS

NUMBERS WILL

EVEN
YOU
HAVE

INCREASE

AND SO WILL THE NUMBER OF DEPARTMENT HEADS AND PROFESSORS WITH THE
SAME

ASPIRATION.

PROTECTIVE

LINES

RESTRICTIVE RULES.
PROBLEM,

ONE
ON

SOLUTION TO

THE

ORGANIZATION

ON THE WHOLE,

IF ONLY BECAUSE

PROBLEM

CHARTS

THIS

AND

IS

TO
TO

TRY

TO

DRAW

SET

UP

NEW

IS A POOR WAY TO SOLVE THE

IT REQU I RES YOU TO SPEND SO MUCH OF YOUR

TIME IN POLITICS AND POLICE WORK RATHER THAN EDUCATION.
PREVENT

OR

TO

WIN

ANY

COMBAT I VE

ENCOUNTERS

I S TO

THE WAY TO

MAKE

SERVICE SO EXCELLENT THAT OTHERS CANNOT COMPETE WITH YOU.
HAVE MORE TO SAY ON THIS LATER.

YOUR

OWN

I SHALL

�13

YOU

SHOULD

BE

ABLE

TO

PROVIDE

SOME

KIND

OF

REINFORCEMENT,

ENRICHMENT, OR COUNTERPOISE TO THE INNOVATIONS IN PROGRAMMING GOING
ON

ELSEWHERE.

THOSE

OF

FOR

DISTANCE

EXAMPLE,
EDUCATION,

DECENTRALIZED
CAN

BE

PROGRAMS,

PARTICULARLY

REINFORCED BY

BRINGING THE

STUDENTS TOGETHER IN OCCAS IONAL COLLECT IVE GATHER I NGS; CAN YOU BE
THE

HOSTS

FOR

THEM?

CAN THE CENTER

IN

FACT BE THE

FOCUS FOR

ALL-CAMPUS EFFORTS TO STUDY THE ADULT STUDENTS AND SEE HOW THEY CAN
BEST BE SERVED -- BE THE INTELLECTUAL CENTER FOR THIS DIMENSION OF
THE UNIVERSITY'S MISSION?

YOu WILL THINK OF OTHER EXAMPLES OF THIS

POTENTIALLY FRUITFUL IDEA.

THE POTENTIAL IS VIRTUALLY LIMITLESS.

III

THE OTHER MAJOR CHANGE IN HIGHER EDUCATION WHICH I WOULD LIKE TO
CALL

TO

YOUR

ATTENTION

UNIVERSITY ITSELF.
BUT

I

THINK

PATTERNS.

IT

HAS

TO

DO

WITH

THE

CONCEPTION

OF

THE

IT IS NOT SUBJECT TO STATISTICAL VERIFICATION -IS

JUST

AS

TRUE

AS

THE

CHANGE

IN

ENROLLMENT

�14

NOT SO LOI\JG AGO, PERHAPS AS RECEI\JTL Y AS THE 1960S, THE IDEA OF A
UNIVERSITY WAS FAIRLY WELL ESTABLISHED AS INCLUDING AN UNDERGRADUATE
PROGRAM,

A FULL RANGE OF GRADUATE DEPARTMENTS,

AND A CLUSTER OF

PROFESS IONAL SCHOOLS WI TH LAW AND MEDIC I NE AS THE I R CORNERSTONES.
NOTHING COULD BE DROPPED; A UNIVERSITY SHOULD TEACH SANSKRIT BECAUSE
IT HAD ALWAYS TAUGHT SANSKRIT.
NARROWER
THEY

To BE SURE, MANY INSTITUTIONS WITH A

RAI\JGE OF OFFERINGS CALLED THEMSELVES "UNIVERSITIES" BUT

DID SO WITHOUT FULL CONVICTION,

INCOMPLETE.

FEELING THEMSELVES SOMEHOW

UNIVERSITY ADMINISTRATORS OFTEN ARGUED THAT THEY NEEDED

JUST ONE OR TWO OR PERHAPS THREE MORE DEPARTMENTS BEFORE THEY COULD
BE FULLY ENTITLED TO ACCEPTANCE IN THE HIGHER CIRCLES OF ACADEME.

IN THE 1970S MATTERS STARTED TO CHANGE.

THE STANDARD SPEECH OF THE

PRESIDENTS BEGAN TO CENTER AROUND THE IDEA OF CHOICE OR THE IDEA OF
CENTERS OF EXCELLENCE.

"WE MUST FIND OUT WHAT WE CAN DO BEST," THEY

SAID, "AND PUT OUR RESOURCES THERE."

AND SO ACADEMIC SENATES AND

�15

THE PLATOONS OF ADMINISTRATORS WHO NOW ADORN OUR UNIVERSITIES TURNED
THEIR

ATTENTION

THEMSELVES:
ADEQUATE

TO

PRUNING

AND

UNIVERSITIES

RESHAPING.

DOES AN EXISTING OR PROPOSED FIELD OF STUDY HAVE AN

KNOWLEDGE

BASE?

DO WE

HAVE

TOP-QUALITY PROGRAM I N THIS FIELD?

THE

RESOURCES

TO BE HEARD,

OF

LOOKED CLOSELY

SCHOOLS,
CLASSICS.

PROGRAMS
STATEWIDE

TO SEE WHETHER

OFFERED AT FEWER I NST I TUT IONS.
HEARD

FROM:

EXTERNAL VOICES BEGAN

ASK I NG WHETHER THE COUNTRY REALLY REQU I RED ALL

DENTAL

DEPARTMENTS

TO MOUNT A

ARE THE NEEDS OF SOCIETY FOR

PEOPLE WITH THIS SPECIALTY ALREADY BEING MET?

EXISTING

ASKED

SIXTEEN

STATES

OF

SCHOOL
SYSTEMS

PROGRAMS OF

ADMINISTRATION,
OF

ITS
AND

HIGHER

EDUCATION

INSTRUCTION

COULD BE

PRED ICTABL Y, THE LEG ISLATURES WERE
NOW

REQUIRE

PUBLIC

COLLEGES

AND

UNIVERSITIES TO SET UP PROGRAMS TO ASSESS HOW MUCH STUDENTS ACTUALLY
LEARN IN COLLEGE.

PART OF SOCIETY'S INTEREST IN ACCOUNTABILITY WAS

CAUSED BY A FEELING OF FINANCIAL PRESSURE AND SOME WAS PERHAPS THE
RESULT OF THE BELIEFS OF SOME DEPARTMENT HEADS THAT THEIR OWN WORK

�16

COULD BECOME MORE SECURE BY ELIMINATING COMPETITION.

BUT IN A GOOD

MANY CASES, IT BECAME CLEAR TO ALL INTERESTED PARTIES THAT PROGRAMS
REALLY WERE SO WEAK THAT THEY HAD LITTLE HOPE OF REHABILITATION.

WHATEVER

THE

CAUSE,

THE

RESULTS

ARE

CLEAR.

PROGRAMS OF INSTRUCTION HAVE BEEN TERMINATED.

LONG-ESTABLISHED

LIBRARY SCHOOLS WERE

PERHAPS THE CHIEF VICTIMS, BUT SOME UNIVERSITIES HAVE NOT HESITATED
TO CLOSE OUT THEIR WORK IN A NUMBER OF FIELDS,
GEOGRAPHY,

INTERNATIONAL RELATIONS, AND SOCIOLOGY.

INCLUDING BOTANY,
AT MOST PLACES

THE IDEA OF AN OMNI-COMPETENT UNIVERSITY HAS BEEN ABANDONED.

THIS REDUCTION IN THE SCOPE OF THE UNIVERSITY'S INSTRUCTION PROVIDES
NEW CHALLENGES FOR THE CENTERS FOR CONTINUING EDUCATION.
LOSE

SOME OF THE

UNITS ON CAMPUS WITH WHICH THEY

THEY WILL

HAVE WORKED.

EXPERTS IN SOME FIELDS NEEDED I N CONFERENCES WILL BE MISSING FROM
THE CAMPUS AND MUST BE LOCATED ELSEWHERE.

MANY OTHER PROBLEMS OF

�17

THE SAME SORT MAY PRESENT THEMSELVES,

BUT,

GIVEN YOUR PRACTICED

INGENUITY, THEY WILL BE QUICKLY SOLVED.

FOR RESIDENTIAL CENTERS, THE HEART OF THE PROBLEM LIES DEEPER.
CLEAR

COOL

THEMSELVES

EYE

OF

THE

ASSESSORS

WITH

THE

RESULT

THAT

WILL
THEIR

FALL

UPON

RESOURCES

--

THE
EVEN

THE

CENTERS
THEIR

SURVIVAL -- WILL DEPEND UPON HOW ADMIRABLY THEY DO THEIR WORK.

NEITHER THEIR CONVENIENT PHYSICAL FACILITIES NOR THEIR USEFULNESS IN
PUBLIC RELATIONS WILL SAVE THEM.

AS WE ALL KNOW, CONFERENCE CENTERS

OUTSIDE THE UNIVERSITIES HAVE HAD A REMARKABLE GROWTH IN BUSINESS,
GOVERNMENT,

AND VOLUNTARY ASSOCIATIONS.

HOTELS NOW ROUTINELY ADD

THE WORDS "CONFERENCE CENTER" TO THE IR TITLES AND SO DOES EVERY
CROSS-ROADS MOTEL WITH A MEETING ROOM.

(ONE OF YOUR SESSIONS WILL

DISCUSS YOUR RELAT IONSH I PS WI TH THESE I NDEPENDENT VENTURES.)

OTHER

MODELS HAVE BECOME COMMONPLACE THROUGHOUT EUROPE, I N SOME CASES, AS

�18

IN

HAMBURG

AND

SHOWPLACES AT THE

MONTREUX,

BECOMING

HEART OF THEIR CITIES.

BUILD SUCH CENTERS AS EARLY STEPS
DEVELOPMENT PROCESSES.
MAY

BE,

SIMPLY

GLISTENING

THIRD WORLD COUNTRIES

IN THEIR

ECONOMIC AND SOCIAL

OUR UNIVERSITY CENTERS, PLEASANT THOUGH THEY

CANNOT COMPETE

AS

PLACES AVAILABLE, SOMETIMES NEARBY.

PHYSICAL RESOURCES

WITH

OTHER

AND WHILE CENTERS ARE CLEARLY

IMPORTANT INSTRUMENTS OF PUBLIC RELATIONS,
SECONDARY FUNCTION.

ARCHITECTURAL

THAT SHOULD BE ONLY A

CENTER STAFFS NEED TO DO ALL THEY CAN,

AS

RAPIDLY AND SMOOTHLY AS POSSIBLE, TO PRESENT THEMSELVES SO THAT THEY
APPEAL TO THE TRULY SERIOUS MEMBERS OF THE

FACULTY AND TO THE

THOUGHTFUL OUTS IDE CONST I TUENTS WHOM THE UN I VERS ITY MOST WANTS TO
SERVE.

MOST CONFERENCE CENTERS -- IN HOTELS, BUSINESSES, AND ELSEWHERE -CAN BE RUN ON SIMPLE PRACTICAL PRINCIPLES AND WITH THE USE OF A FEW
CHECK-SHEETS.

THE IDEA OF CONFERENCING ITSELF IS SO POWERFUL THAT

�19

NO GREAT SOCIAL VISION OR ADMINISTRATIVE SKILL IS REQUIRED TO MAKE
IT SUCCEED.
SURVIVAL

BUT

AND,

INSTITUTION

AT

ITSELF

uSUCCESS u IN
THE
OR

MOST,
ON

SUCH

CASES

FINANCIAL

THE

BOTTOM

MEANS,

PROFIT,
LINE

OF

AT

THE

EITHER
THE

LEAST,
FOR

COMPANIES

THE
OR

ASSOCIATIONS WHICH MAINTAIN SUCH CENTERS.

BUT OUR UNIVERSITY CENTERS CANNOT BE CONTENT WITH MERE SURVIVAL OR
EVEN FINANCIAL PROFIT, ESSENTIAL THOUGH IT IS.

IF THEY HAVE HAD AN

IMPORTANT I NPUT I N THE GROWTH OF THE IDEA OF RES IDENT IAL CENTERS
THROUGHOUT

THE

WORLD,

IT HAS

LEARNING THEY HAVE PROVIDED.

BEEN

IN

TERMS OF

THE

QUALITY

OF

IN THE PROBING, QUESTIONING DAYS WHICH

ARE NOW UPON THEM, I FEEL SURE THAT THEY CANNOT HOPE TO THRIVE, MUCH
LESS SURVIVE,
POWERFUL

IF THEY CANNOT CONTINUE TO PROVE THEMSELVES TO BE

INSTRUMENTS OF

EDUCATION

IN

A FORM

WHICH

IS NOW WELL

ACCEPTED BUT WHICH NEEDS CONSTANTLY TO BE DEMONSTRATED IN NEW AND
POWERFUL WAYS.

�20

THE

UN IQUENESS

OF

THE

UN I VERSI TY-BASED

THE FACT THAT I TIS UN I VERS I TY-BASED.
UNIVERSITY,

IT

MUST

SERVE

UNIVERSITY'S MISSION OF

SERVICE.

DISTINCTIVE

CREDIT,

ROLE

IN

FOR THE FACULTY,

CENTER

ACCESS

TO

MUST
THE

SERVE

KNOWLEDGE

RESIDENTIAL CENTER
COMPONENT OF

AS THE

THE

MOST

RESOURCES

THE

IS PERCEIVED TO BE
UN I VERSI TY' S STRUCTURE,

IRREPLACEABLY TO THE

TOTAL WORK

OF

THE

AND

IN

THE

LIMITED
RESEARCH

ITS RESOURCES

FOR THE LEARNER,

RESPONSIVE

INSTITUTION.

POINT

UNLESS

OF
THE

AND IN FACT IS -- A VITAL
CONTR IBUT ING
INSTITUTION

SOCIETAL NEEDS OF THE PUBLIC WHICH SUSTAINS
AND SHOULD BE -- IN JEOPARDY.

AND NOT

THE CENTER AND

USEFUL
OF

LIES

FULFILLING

LEADING TO CREDENTIALS),

MUST BE SEEN AS A VITAL COLLABORATOR AND CATALYST.
THE

CENTER

FROM THE PERSPECT I VE OF THE

TEACHING (BROADLY DEFINED,

TO COURSES ON CAMPUS FOR
AND PUBLIC

A

RES IDEI~T I AL

IT,

IN

VALUABLY

AND

SERVING THE

ITS FUTURE WILL --

�21

IV
THOUGHTS ABOUT THE FUTURE OF RESIDENTIAL CENTERS MUST DEAL WITH BOTH
STYLE AND SUBSTANCE.

AS TO STYLE,

I HAVE ONLY ONE QUESTION TO ASK.

THE STAFFS OF OUR

CENTERS HAVE SPENT ALMOST HALF A CENTURY THINKING ABOUT PROCESSES
AND PROCEDURES.

ROBERT SIMERLY AND OTHERS HAVE BROUGHT TOGETHER THE

FRUITS OF THAT EXPERIENCE AND GIVEN IT FOCUS AND FORCE, NOT ONLY SO
FAR

AS

CONFERENCING

IS

METHODOLOGIES AS TELEVISED
COMPUTERS.

CONCERNED,

BUT

LECTURES AND THE

ALSO
USE

IN

SUCH

OF

INTERACTIVE

YOU PLAN TO CONTINUE THIS PROCESS OF ANALYSIS

NEWER

IN AT

LEAST FOUR OF YOUR SESSIONS HERE DEALING WITH MARKET MANAGEMENT
STRATEGIES, EXTERNAL IMPACTS AND CONSTRAINTS, TECHNOLOGY AND MEDIA,
AND ARCHITECTURAL AND DESIGN CONSIDERATIONS.

THE ROLE OF NEW TECHNOLOG I ES I N THE UN IVERS I TY OF THE 21ST CENTURY

�22

DESERVES SPEC IAL COMMENT BECAUSE

I T WI LL BE SO CR ITICAL.

ITIS

DI FF ICULT TO DE TERM I NE WHAT NEW TECHNOLOG I ES WILL EVOLVE EVEN IN
TH IS DECADE, LET ALONE THE BEG I NN I NG OF THE NEXT CENTURY, OR HOW
SOON THE IMPACT WILL BE FELT BY COLLEGES AND UNIVERSITIES.

HOWEVER,

IT IS CLEAR THAT THE RESIDENTIAL CENTERS HAVE A GREAT OPPORTUNITY TO
USE

THE

TOOLS

SERVICES.
SYSTEM,

OF

TECHNOLOGY

IMPLEMENTATION
FOR

EXAMPLE,

OF

ALLOWS

IN
AN

EXTENDING

THEIR

INTERACTIVE

EXTENSIVE

OUTREACH

ELECTRONIC

CONTACT WITHOUT

AND

MESSAGE
REQUIRING

STUDENTS AND THE TEACHER TO BE IN THE SAME PLACE.

WHEN

I THINK ABOUT TECHNOLOGY AND

CENTURY,

ITS

IMPLICATIONS

IN THE

NEXT

I RECALL A QUOTE THAT WAS ATTRIBUTED TO DANIEL BOONE

"NO, I WAS NEVER LOST.

BUT I WAS ONCE BEWILDERED FOR THREE DAYS."

PLANNING FOR THE USE OF TECHNOLOGY CAN BE AN OVERWHELMING ROAD MAP
WHERE WE CAN EASILY BECOME LOST IN ITS PROCESSES.

THAT IS WHY IT IS

�23

CRITICAL THAT WHEN PLANNING THE USAGE OF NEW TECHNOLOGY TODAY, OR IN
THE NEXT CENTURY, WE REMEMBER THAT IT IS A MEANS AND NOT THE END OF
PROVIDING EDUCATION.

WE MUST · CONTINUE TO GIVE EACH STUDENT THE

ATTENTION AND SUPPORT SPECIFICALLY TAILORED TO THE INDIVIDUAL IN ALL
PROGRAMS, JUST AS YOU WOULD YOUR MOST HIGHLY VALUED CONFERENCES.

SOME OF YOU HAVE BECOME THE MASTERS OF THE COMPLEX PATTERNS YOU
USE.

My QUESTION, AND IT REALLY IS A QUESTION,

IS:

HAVE

YOU

BROUGHT YOUR LEVEL OF PERFORMANCE UP TO THE HIGH STANDARDS WHICH YOU
ESPOUSE?

DO THE PARTICIPANTS AT EVERY ONE OF YOUR PROGRAMS GET THE

ATTENTION AND THE CAREFULLY TAILORED SUPPORT THAT YOU GIVE TO YOUR
MOST HIGHLY VALUED CONFERENCES?
PROFESS IONAL I SM

WI LL

LEAD

YOU,

IF NOT,
I

AM

THEN YOUR OWN SENSE OF
SURE,

TO

I NCR EASE

THE

SUPERVISION AND STAFF TRAINING WHICH CAN PROVIDE QUALITY OF SERVICE
THROUGHOUT ALL THAT YOU DO.

�24

BUT A SIMPLE PREOCCUPATION WITH METHOD WILL NOT GIVE OUR CENTERS THE
STATURE THEY WILL NEED TO FLOURISH IN THE CRITICAL ATMOSPHERE OF THE
FUTURE.

CRUCIAL THOUGH A POLISHED STYLE MAY BE, YOU WILL PROBABLY

ALL AGREE THAT SUBSTANCE IS MORE IMPORTANT.
EDUCATION ACHIEVES
THEMES

AND

A CENTER FOR CONTINUING

ITS FULLEST PURPOSE WHEN

PROBLEMS

BY

BRINGING

THE

IT DEALS WITH VITAL

UNIVERSITY'S

RESOURCES

IN

MEANINGFUL WAYS TO RESPONSIBLE MEMBERS OF ITS DEFINED COMMUNITIES.

IT IS HARD TO FILL A CENTER ALL YEAR LONG, IN SEASON AND OUT, WITH
SOLID AND CREATIVE LEARNING OPPORTUNITIES.

THIS TASK REQUIRES MANY

BEG INNING POINTS, OF WHICH THE TWO MOST COMPREHENSIVE ARE THE SURVEY
OF THE NEEDS OF OUR SOC I ETY AND THE SCANN I NG OF THE UN I VERS ITY TO
SEE WHICH OF ITS RESOURCES COULD BE USED TO ENRICH THE QUALITY OF
LIFE.

WE CANNOT WAIT FOR INSPIRATION TO STRIKE IN THE SELECTION OF

THEMES FOR CONFERENCES, BUT MUST CONTINUOUSLY ASK OURSELVES CERTAIN
KEY QUESTIONS:

�25

WHAT ARE WE NOW DOING THAT CAN BEST BE AMPLIFIED
OR EXTENDED?
WHAT SUCCESSFUL PATTERNS HAVE WE DEVELOPED THAT

(You WILL

CAN BEST BE USED FOR NEW CONFERENCES?
BE

ASKING

YOURSELVES

THIS

QUESTION

IN

YOUR

SESSION ON INTERNATIONAL RELATIONS.)
HOw

CAN

WE

BEST

SUPPLEMENT OTHER

EFFORTS

ON

CAMPUS TO SERVE THE UNIVERSITY'S NEW PATTERNS OF
ENROLLMENT?
ARE THERE FACULTY MEMBERS OR ACADEMIC GROUPS WHO
HAVE IMPORTANT MESSAGES TO DELIVER TO PEOPLE IN
THE

OUTSIDE

COMMUNITY

AND

WHO

NEED

YOUR

AND

SEMIPROFESSIONAL

ASSISTANCE IN DOING SO?
ARE

THERE

PROFESSIONAL

GROUPS WHO REQU I RE HELP I N STRENGTHEN I NG THE I R
CAPACITIES FOR SERVICE?
ARE

THERE

BODIES

OF

KNOWLEDGE

NOT

NOW

REPRESENTED IN THE UNIVERSITY'S CURRICULUM WHICH
ARE NEEDED BY SIGNIFICANT GROUPS IN OUR SOCIETY?

�26

ARE

THERE

COULD

GEOGRAPHICALLY

PROFIT

FROM

DISPERSED

A COLLECTIVE

PEOPLE

EXPERIENCE

WH ICH THEY COME TO KNOW ONE ANOTHER,

WHO
IN

TO PLAN

TOGETHER, AND TO CARRY OUT THOSE PLANS?
ARE

THERE

SOCIETAL

PROBLEMS

WHICH

CANNOT

BE

SOLVED EXCEPT BY THE COLLABORATION OF SEGMENTS
OF THE PUBLIC NOT NOW IN FRUITFUL TOUCH WITH ONE
ANOTHER?
HOw CAN THE UNIVERSITY'S RELATIVELY NEUTRAL BASE
BE

BEST

USED

GOVERNMENT,
GROUPS,

TO

ENABLE

BUSINESS,

AND

LABOR,

OTHER

PEOPLE

ITS

OWN

STAFF,

RACIALLY ORIENTED
TO

ASSEMBLE

AND

INTERACT?
IS

THE

PROVISION

EXPERIENCES

IN

THE

OF

CULTURAL

COMMUNITIES

AND

AESTHETIC

SERVED

BY

THE

UNIVERSITY SO THIN OR SO POORLY EXECUTED THAT
STANDARDS OF QUALITY ARE NOT SET?
PRESUMABLY YOU ASK YOURSELVES THESE QUESTIONS OR OTHERS LIKE THEM
AND THEREBY TAKE THE INITIATIVE IN PLANNING AND LAUNCHING -- NOT

�27

MERELY WAITING FOR IDEAS TO ARRIVE IN THE MAIL, OVER THE TELEPHONE,
OR BY THE FAX MACHINE.
FULLY

RESPONSIVE

TO

EVERY GOOD CONFERENCE DIRECTOR WANTS TO BE
THE

EXPRESSED

NEEDS

OF

HIS

OR

HER

CAMPUS

COLLEAGUES AND TO INTERACT WITH THEM IN DESIGNING AND CONDUCTING THE
PROGRAMS

THEY

SUGGEST.

I

HAVE

HEARD

IT

SAID

THAT

SUCH

RESPONSIVENESS WAS ENOUGH, THAT IT MADE UP THE HIGHEST EXPRESSION OF
THE CENTER'S WORK.

BUT,

I

HAVE ALSO NOTICED THAT THE PEOPLE WHO

EXPRESS THIS VIEW USUALLY OPERATE PROGRAMS IN WHICH THEIR OWN VALUES
AND I NTERESTS ARE SIGN I FICANTL Y EXPRESSED.

I N THE

REF I NEMENT AND

SHAPING OF A PROGRAM, THE IDEAS OF THE CENTER'S STAFF MEMBERS WILL
EVENTUALLY

BE

DEMONSTRATED

IN

SOME

FASHION.

SHOULD BE PRESENT FROM THE VERY BEGINNING.

I

THINK

THAT

THEY

THE STAFF MEMBERS STAND

AT THE PRECISE POINT WHERE THE CONTENT OF THE UNIVERSITY AND THE
NEEDS OF SOC I ETY I NTERACT AND THEY SHOULD BE SK I LLFUL INTERPRETERS
OF EACH TO THE OTHER, BRINGING THEIR OWN JUDGMENTS TO BEAR EVEN AS
THEY FOSTER THE PROCESSES OF INTERACTION.

�28

BUT SOMETIMES I WONDER IF MEMBERS OF THE FACULTY FROM THROUGHOUT THE
UNIVERSITY ARE AS FULLY INVOLVED IN THE CENTERS' OPERATION AS THEY
SHOULD

BE.

THEY

ARE

UNIVERSITY'S

I NTELLECTUAL MAl NSTREAM.

SOMEWHAT

THEIR

KNOWLEDGE

A

HOWEVER, CENTERS TEND TO BE A PART OF THE ADMINISTRATIVE
UNIVERSITY,

ON

AND

ABILITY.

THE

DEPEND

RESOURCE

WORK

OF

ULTIMATELY

GREATEST

CENTER'S

MACHINERY

MUST

THE

DELINEATED

FROM

AND

THE

IF, AS I SUSPECT, THE NEW ASTR I NGENCY IN

OUR UNIVERSITIES WILL CALL INCREASINGLY FOR A CRITICAL EYE TO BE
CAST UPON CONFERENCE CENTERS, THE INDIVIDUAL AND COLLECTIVE SUPPORT
OF THE FACULTY WILL ALMOST CERTAINLY BECOME A CRUCIAL ELEMENT OF
THOSE CENTERS' OPERATION, EVEN OF THEIR SURVIVAL.
WE ALL KNOW,

CAN BE WON ONLY

INVOLVED

MEANINGFUL

IN

AND

THAT SUPPORT, AS

IF THE FACULTY MEMBERS HAVE BEEN
SIGNIFICANT

WAYS

IN

THE

CENTER'S

PROGRAMM ING SO THAT THEY KNOW IT FIRST HAND AND THEREFORE FULLY
APPRECIATE ITS ROLE AND VALUE.

�29

IT IS ALWAYS HELPFUL TO HAVE MODELS TO FOLLOW, BUT I CAN THINK OF
ONLY ONE WHICH MIGHT APPLY AS A PARALLEL TO A UNIVERSITY CONFERENCE
CENTER AND THAT

IS THE

UNIVERSITY PRESS MOVEMENT WHICH BEGAN A

CENTURY AGO SO IT HAS HAD A LOT OF TIME TO GROW AND MATURE.

I AM NO

EXPERT OF THE WORK OF SUCH PRESSES BUT IT SEEMS TO ME THAT THE MORE
SUCCESSFUL

ONES

MIGHT

WELL

OFFER

EXAMPLES

FROM

WHICH

CENTER

DIRECTORS AND THEIR STAFFS COULD DISTILL USEFUL PRINCIPLES.

THE

PRESSES ARE CONCERNED CHIEFLY WITH THE DIFFUSION OF KNOWLEDGE.

THEY

HAVE LARGE OVERHEADS WHICH THEY MUST MEET CHIEFLY BY REVENUES FROM
THEIR OPERATIONS.

THEY HAVE DEMANDING AND EXACT METHODOLOGIES WHICH

MUST BE EXPRESSED IN EVERYTHING THEY DO, BUT WHICH ARE MASTERED SO
EFFORTLESSLY THAT THEY ARE SCARCELY NOTICED BY THOSE WHO BUY OR USE
THEIR PRODUCTS.

THEY MUST BE BROADLY DIVERSIFIED IN THEIR OFFERING,

EVEN THOUGH EACH PROGRAM HAS CENTRAL THRUSTS AND EMPHASES.

PRESSES

ARE CONSTANTLY LOOKING FOR NEW VENTURES WHICH MAY BECOME THE CENTRAL
THRUSTS FOR THE FUTURE.

THEY MUST BE CAREFUL THAT THEIR WORK MEETS

�30

ONLY THE HIGHEST STANDARDS AND WILL BE EXPOSED TO IMMEDIATE CENSURE
THE MOMENT THEY LESSEN THE QUALITY OF WHAT THEY DO.

THEY MUST HAVE

CREATIVE EDITORS ON THEIR OWN STAFFS OR BUY THE TIME OF OUTSIDE
SPECIALISTS WHO CAN PROVIDE SUCH CREATIVITY.

THEY OFFER TO THE

FACULTY A CENTRAL AVENUE BY WHICH ITS IDEAS MAY BE TRANSMITTED TO
SIGNIFICANT AUDIENCES IN THE OUTSIDE WORLD.

THEY HAVE VIGOROUS AND

WELL-FINANCED COMPETITORS OUTSIDE THE UNIVERSITY, BUT HOLD THEIR OWN
IN

THE

STRUGGLE

FOR

AUDIENCES.

MORE

THAN

THAT,

THEY

HAVE

THE

RESPECT OF THE I R COMMERC IAL COMPET I TORS, WHO KEEP A CLOSE EYE ON
THEM.

A BOOK FROM ONE OF OUR OUTSTANDING UNIVERSITY PRESSES OFTEN

HAS A PRESTIGE, WHICH THE PRODUCT OF A COMMERCIAL PUBLISHER CANNOT
MATCH.

PERHAPS IN THEIR EXPERIENCE AND EXAMPLE ARE LESSONS USEFUL TO THOSE
PROVIDING LEADERSHIP FOR RESIDENTIAL CENTERS.

�31

v
I

BEGAN BY SAYING THAT THE

UNIVERSITY OF THE 21ST CENTURY WILL

PROBABLY REMAIN ESSENTIALLY LIKE THE UNIVERSITY OF THE 20TH CENTURY,
JUST AS WE CAN SEE RESEMBLANCES BETWEEN OUR PRESENT INSTITUTIONS AND
THEIR PROGENITORS OF, SAY, THE 16TH CENTURY.

BUT PRESENT PATTERNS

WILL ALSO CHANGE IN SIGNIFICANT WAYS, AND THE RESIDENTIAL CENTERS OF
CONTINUING EDUCATION ARE LIKELY TO BE PART OF THE CHANGE, NOT OF THE
STABILITY.

THE

UN IVERS ITY' S

BROADENED

STUDENT

CHALLENGES AND OPPORTUNITIES NOT PREVIOUSLY PRESENT.

BASE

PRESENTS

WHILE WE MAY

NO LONGER BE ABLE TO DEFINE A UNIVERSITY ABSTRACTLY AS A STRUCTURE,
WE SHALL ALMOST CERTAINLY SHARPEN AND APPLY MORE BROADLY THOSE IDEAS
OF QUALITY WHICH THE UNIVERSITY HAS ALWAYS TRIED TO MAINTAIN.

THE

CENTER AND ALL ITS ENDEAVORS WILL ENCOUNTER A SCRUTINY THEY HAVE NOT
PREVIOUSLY UNDERGONE.

THE IDEA OF A WINDOW-OF-OPPORTUNITY IS VALID IN THE PHYSICAL WORLD

�32

BUT WE CAN NO LONGER ACT AS THOUGH
PEOPLE

LEARN

SIGNIFICANT
CONDITIONING

AT

EVERY

LEARNING
OF

AGE

AND

GOALS

CAN

MATURITY

HAS

WINDOWS-OF-OPPORTUNITY.

SOME
BEST

IT WERE TRUE
OF
BE

OCCURRED.

THE

IN EDUCATION.

MOST

SOUGHT
LIFE

AS YOU WORK OUT ALL THE

CRUCIAL

AND

ONLY

AFTER

THE

IS

FULL

OF

IMPLICATIONS OF

THIS CONCEPTION, I CANNOT OFFER YOU AN EASY AND COMFORTABLE FUTURE.
BUT I AM CONFIDENT THAT YOUR ABILITY TO FACE AND MEET ITS CHALLENGES
WILL ULTIMATELY PROVE REWARDING TO YOU AND TO ALL THE PEOPLE YOU
SERVE.

�</text>
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                <elementText elementTextId="440508">
                  <text>Russell Mawby Papers</text>
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                  <text>Charities</text>
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                  <text>Philanthropy and society</text>
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                  <text>The Russell Mawby papers document the life and work of Michigan-born Russell Mawby from 1928 to the present. Mawby was the Chief Executive Officer and Chairman of the W. K. Kellogg Foundation for twenty-five years and is recognized for his work in the area of philanthropy in the United States, Latin America, and Europe.&#13;
&#13;
The digital collection includes a selection of field notes, speeches, itineraries, and other materials.</text>
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                <elementText elementTextId="448451">
                  <text>Mawby, Russell G.&#13;
W.K. Kellogg Foundation</text>
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                <elementText elementTextId="448452">
                  <text>&lt;a href="https://gvsu.lyrasistechnology.org/repositories/2/resources/432"&gt;Russell Mawby Papers (JCPA-01). Johnson Center for Philanthropy Archives&lt;/a&gt;</text>
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ry fo
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�To comment briefly on innovations which may contribute to improved
health care in rural communities, it is necessary to refer back to the
problems which concern us--issues such as access and availability of care,

J

continuity and comprehensiveness of care, productivity of various elements of the system, cost and financing, quality.

With these central

issues in mind, from our vantage point we see such promising opportunities
as the following:

{

�1
.
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ch~

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p
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.
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r
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ry c
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r
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c
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nu
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e
r
s
e
r
v
e
da
r
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s
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rr
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r
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.
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fr
a
t
i
o
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lp
a
t
t
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r
n
sf
o
rh
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n
d
l
i
n
gt
r
u
e em
e
rg
en
cy
m
ed
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c
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lp
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t
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b
o
ram
o
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gi
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t
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t
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longr
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ll
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n
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t
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g
r
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r
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r
t
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t
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o
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commun
i
c
a
t
ion
s sy
s
t
em
.

4
.
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lopm
en
to
fe
f
f
e
c
t
i
v
ep
rog
r
am
so
fi
n
p
a
t
i
e
n
te
d
u
c
a
t
i
o
nf
o
r
i
l
l
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e
s
sm
an
ag
em
en
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, w
i
t
ha
n imp
rov
em
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to
ft
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su
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e
r
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n
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r
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rm
ed
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andw
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t
ha
n emph
a
s
i
s upon t
h
ep
a
t
i
e
n
t
'
sa
p
p
r
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p
r
i
a
t
er
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p
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b
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l
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t
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i
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n
d
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v
i
d
u
a
lr
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a
b
i
l
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t
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t
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o
n
t
i
n
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i
n
gh
e
a
l
t
hm
a
in
t
en
an
c
e
.

5
.
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r
t
h
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rd
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v
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c
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. N
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c ch
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t
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p
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y wh
i
ch p
e
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eb
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e~

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f
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r
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rov
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en
ti
n

�8
relationships between educational institutions and health
service institutions and settings.

Somehow we must bring

to	 reality the much-discussed concept of a health delivery
network as it relates to both education and health care
delivery.

Universities have been preoccupied with medical

science and research; hopefully, more of their attention and
resources will be directed to the improvement of health care
delivery.

6.	 Enhancement of preservice and inservice education in the work
setting for health personnel.

This setting is not only appro-

priate but essential for certain aspects of education and
training.

As an example, hospitals are becoming more conscious

of their educational role and in many instances are beginning
to establish institution-wide education and training programs.
Such programs encompass employee orientation, on-the-job training,
supervisory development, career mobility, clinical instruction,
inservice education, patient education, and community education.

7.	

Experimentation regarding the hospital role in the provision of
primary care, the component of comprehensive care perhaps
least-well served currently.

The public, in search for such

care, has turned to the community hospital, via the emergency
room.

But the emergency room is not the proper setting for

qUality primary care, for emergency room care tends to be episodic and very expensive.

Better answers are available, are

being demonstrated in some isolated instances, and should be
more characteristic of the delivery system.

�9

8.	 Whenever resources are scarce in relation to needs, the
usual situation in rural areas, ever better mar-agement is
I

required as priorities are established and allocations
made.

A long-standing orientation of this Foundation

has been to improved management and administration, in
the health fields as well as in other fields of Foundation
endeavor.

We have been particularly impressed with bene-

fits achieved through sharing of services by hospitals and
the application of management engineering techniques in the
health care delivery system.

9.	 Elaboration of the role of the trustee in the health care system.
The institutional board of trustees, if representative, well
qualified, and well informed, is an essential element in
responsive institutional administration.

Trustees can assist

in keeping the endeavor oriented to the ultimate purposes of
the institution, above the more vested interests of the institution itself, its professional components, and its personnel.
One could go on virtually ad infinitum with innovative options.

But

underlying issues such as these are two basic considerations:
A.	 The problem of fragmentation, both in terms of care as it is

..c

available to the individual person and fragmentation of efforts
of the various elements of our health system.

There is almost

a desparate need for greater cooperation and coordination of
the efforts of the individuals, institutions, and organizations
involved with rural health--health departments, state and
local; hospitals and other institutions, public and private;

�10

professionals, both individually and through their organizations; educational institutions, including colleges and
universities, four-year and two-year institutions, public
and private.
For too long society has tolerated, borne the costs of,
and suffered the consequences of fragmentation.

Hopefully,

leadership for its rationalization will come from those
who are most involved and most knowledgeable, rather than
being imposed.
B.

The need for a comprehensive program of health education.
I would like to share with you some thoughts from a
recent address by Dr. C. A. Hoffman, President of the
American Medical Association.

"A major cause of the current

controversy about America's health care is that the public
and the government fail to understand the difference
between good health and good medicine.

Americans have a

right to good medical care, but they do not have a right
to good health.

Good health is not a right, but a

responsibility--a shared responsibility--and that responsibility begins with the individual's own health behavior.
The health habits of most Americans are so poor that the
nation is suffering from what might be termed an acute case
of 'people pollution' and poor personal health behavior

�11

plays a significant positive role in heart disease, cancer, stroke, and accidents--the four leading causes of death
in America today.

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"Indeed, if all Americans could be convinced to adopt
a healthful style of life--eating correctly, not smoking,
controlling pollutants, driving safely--the positive effect
of the nation's health would be far more dramatic than could
be accomplished through the construction of thousands of
new hospitals and the production of many thousands of additional physicians."
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                    <text>Notes from RGM's presentation at the
J9nia Area Chamber of Commerce Annual Dinner
~~e e t in g - February 13, 1992 - Ionia High School
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n
i
t
i
a
t
i
v
e
sto d
emon
s
t
r
a
t
en
ew an
sw
e
r
s to s
o
c
i
e
t
a
ln
e
ed
s
, t
oi
n
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t
i
a
t
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n
t
u
r
e
s
,t
op
rov
id
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th
ev
i
s
i
o
nand comp
r
eh
en
s
iv
e app
ro
a
chwh
i
ch p
o
l
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t
i
c
s
f
a
i
l
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o
c
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a
l
Fo
r a sp
ano
f abou
ts
i
xd
e
c
ad
e
s-f
rom th
e"
p
r
o
g
r
e
s
s
i
v
ee
r
a
"a
tt
h
et
u
r
n
o
ft
h
ec
e
n
t
u
r
y to th
el
a
t
e1960
s
, and p
a
r
t
i
c
u
l
a
r
l
yb
eg
inn
ing w
i
t
h '
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ew
D
e
a
l
" i
nt
h
ed
e
c
ad
eo
f th
e '30
s- th
ef
e
d
e
r
a
l gov
e
rnm
ent tookan ev
e
r
i
n
c
r
e
a
s
i
n
gp
a
r
ti
nm
e
et
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n
gt
h
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e
ed
s_o
f th
eAm
e
r
i
c
an p
e
o
p
l
e
. S
in
c
e th
e
e
a
r
l
y 19708
, t
h
a
tt
r
end h
a
s f
i
r
s
ts
low
ed
, th
en s
e
em
ed to r
e
v
e
r
s
e
.
I
n
c
r
e
a
s
i
n
g
l
y
,s
t
a
t
e
s and l
o
c
a
l
i
t
i
e
sa
r
eb
e
ing·
c
a
l
l
e
d upon to d
e
l
i
v
e
r
s
e
r
v
i
c
e
sand p
rov
id
eb
e
n
e
f
i
t
s top
eop
l
ea
tt
h
ecommun
i
ty l
e
v
e
l
.

�o
c
a
l
i
t
i
e
s
. T
h
i
s p
u
t
s
T
h
i
s f
a
c
tp
o
s
e
s p
r
o
b
l
em
s f
o
ra
l
ls
t
a
t
e
s and l
o
v
e
r
p
r
e
s
s
u
r
e on t
h
e t
a
xs
y
s
t
em
, e
s
p
e
c
i
a
l
l
y
, t
or
a
i
s
er
e
v
e
n
u
e
s t
o c
i
n
c
r
e
a
s
e
ds
t
a
t
eand l
o
c
a
le
x
p
e
n
d
i
t
u
r
e
s
.
A e i ~ c
o
n
s
e
q
u
e
n
c
ei
st
h
a
tmo
r
e p
r
o
b
l
em
sa
r
eb
e
i
n
g i
d
e
n
t
i
f
i
e
dand
d
e
a
l
tw
i
t
h c
l
o
s
e
rt
o hom
e
, a
n
d
, a
sw
e a
l
l know s
ow
e
l
l
, t
h
ea
n
sw
e
r
s
u
s
u
a
l
l
yl
i
eIW
.
li
nd
o
l
l
a
r
sa
l
o
n
eb
u
t i
nt
h
ei
n
c
r
e
a
s
e
d comm
i
tm
en
t and
i
n
v
o
l
v
em
e
n
to
fp
e
o
p
l
e who c
a
r
e
. A
g
a
i
n
, o
p
p
o
r
t
u
n
i
t
i
e
sf
o
rp
r
i
v
a
t
es
e
c
t
o
r
i
n
i
t
i
a
t
i
v
e
s ~ o
b
v
i
o
u
s
: t
h
e
r
ei
sa d
e
s
p
e
r
a
t
e n
e
e
d t
ob
e
com
e mo
r
e
e
f
f
i
c
i
e
n
ta
n
d mo
r
e e
f
f
e
c
t
i
v
ei
nu
s
i
n
gl
im
i
t
e
dr
e
s
o
u
r
c
e
sa
n
di
nm
o
b
i
l
i
z
i
n
g
l
o
c
a
ll
e
a
d
e
r
s
h
i
p
.
O
b
s
e
r
v
a
t
i
o
n 3 c
o
n
c
e
r
n
s t
h
e i
n
c
r
e
a
s
i
n
g
c
o
l
l
a
b
o
r
a
t
i
o
n
s
. We h
e
a
ri
tf
rom t
h
e e i
g
o
v
e
r
n
o
r
s
,a
n
dm
any o
fu
s
.

ent~

S
u
c
h c
o
l
l
a
b
o
r
a
t
i
o
no
fp
r
i
v
a
t
ep
h
i
l
a
n
t
h
r
o
p
yw
i
t
h p
u
b
l
i
ci
n
s
t
i
t
u
t
i
o
n
sand
p
r
o
g
r
am
si
sg
o
i
n
g on i
na
l
lo
fo
u
rc
omm
u
n
i
t
i
e
s
,t
ot
h
ea
d
v
a
n
t
a
g
eo
fa
l
l
.
Th
eb
e
s
to
b
s
e
r
v
a
t
i
o
n
st
e
n
dt
ob
ea
tt
h
ecommun
i
ty l
e
v
e
l-i
ne
d
u
c
a
t
i
o
n
,
c
h
i
l
d c
a
r
e a
n
d c
h
i
l
d a
b
u
s
e p
r
e
v
e
n
t
i
o
n
, s
u
b
s
t
a
n
c
e a
b
u
s
e
, i
n
d
e
p
e
n
d
e
n
t
l
i
v
i
n
gf
o
rt
h
ee
l
d
e
r
l
y
, Lnte
.
rg
en
er
a
tL
on
al i
n
i
t
i
a
t
i
v
e
s
,t
h
ec
u
l
t
u
r
a
l and
p
e
r
f
o
rm
i
n
ga
r
t
s
,a
n
da h
o
s
to
fo
t
h
e
re
x
am
p
l
e
s
.
A c
o
n
c
e
r
nt
h
a
tI wou
ld s
h
a
r
ew
i
t
hy
o
ui
st
h
a
t
,u
n
l
e
s
sw
e a
r
ec
a
r
e
f
u
li
n
s
u
c
hc
o
l
l
a
b
o
r
a
t
i
v
ee
f
f
o
r
t
s
,t
h
e
yw
i
l
l
, i
na s
e
n
s
e
,b
e"
o
n
e
-w
a
y
.
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i
e
o
f
f
i
c
i
a
l
sa
r
ea
n
x
i
o
u
st
om
o
b
i
l
i
z
e a
n
dd
i
r
e
c
tp
r
i
v
a
t
er
e
s
o
u
r
c
e
st
o"
t
h
e
i
r
c
h
o
s
e
no
b
j
e
c
t
i
v
e
s
.
" Th
ey a
r
en
o
ta
lw
a
y
sa
n
x
i
o
u
st
ob
eh
e
l
p
f
u
lt
op
r
i
v
a
t
e
i ~t
i
n ~ ~ e ing s
u
c
hc
o
n
c
e
r
n
s.a
s i
n
c
r
e
a
s
i
n
gt
h
er
e
s
o
u
r
c
e
s
a
v
a
i
l
a
b
l
e f
o
rp
h
i
l
a
n
t
h
r
o
p
i
c p
u
r
p
o
s
e
s
. Th
e ·
c
u
r
rent e
v
i
d
e
n
c
e o
f t
h
i
s
r
e
l
a
t
e
st
o t
h
e t
r
e
a
tm
e
n
to
f c
h
a
r
i
t
a
b
l
e c
o
n
t
r
i
b
u
t
i
o
n
s i
nt
h
eb
u
d
g
e
t
d
e
l
i
b
e
r
a
t
i
o
n
ss
t
i
l
lu
n
d
e
rw
a
y
. Wh
i
l
e r
h
e
t
o
r
i
con b
e
h
a
l
fo
fp
h
i
l
a
n
t
h
r
o
p
y
,
c
h
a
r
i
t
a
b
l
ec
o
n
t
r
i
b
u
t
i
o
n
s
,a
n
dv
o
l
u
n
t
e
e
r
i
sm i
s
,u
s
u
a
l
l
ye
f
f
u
s
i
v
e
,a
c
t
i
o
n
s
t
a
k
e
na
r
eu
s
u
a
l
l
ye
r
o
s
i
v
e
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n
v
a
s
i
v
e
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e
s
t
r
i
c
t
i
v
e
,a
n
dd
i
s
c
o
u
r
a
g
i
n
g
. I
n
o
u
rv
a
r
i
o
u
sl
e
g
i
s
l
a
t
i
v
es
k
i
rm
i
s
h
e
sa
tt
h
en
a
t
i
o
n
a
ll
e
v
e
ls
i
n
c
e1
9
6
9
,w
e
u
s
u
a
l
l
yc
o
u
n
ts
u
c
c
e
s
si
nt
e
rm
so
fl
im
i
t
e
dl
o
s
s
e
sr
a
t
h
e
rt
h
a
nr
e
a
lg
a
i
n
s
.
It
h
i
n
ko
u
rc
o
n
t
i
n
u
i
n
ga
p
p
r
o
a
c
hs
h
o
u
l
db
et
ob
ec
o
o
p
e
r
a
t
i
v
ew
i
t
h p
u
b
l
i
c
i
n
s
t
i
t
u
t
i
o
n
sand o
r
g
a
n
i
z
a
t
i
o
n
s
,b
u
tt
ob
ec
a
u
t
i
o
u
sa
n
dn
o
tb
ec
o
e
r
c
e
d
.
t
h
en
a
t
u
r
eo
ft
h
ep
r
o
b
l
em
s
.The p
r
o
b
l
em
s·
o
fc
o
n
c
e
r
nt
os
o
c
i
e
t
yt
e
n
dt
ob
ec
om
p
l
e
x
, mu
lt
i
d
i
s
c
i
p
l
i
n
a
r
y
,
o
v
e
r
a
r
c
h
i
n
g
, p
e
n
e
t
r
a
t
i
n
g; a
n
dp
e
rm
e
a
t
i
n
g
. E
a
ch o
fu
s c
a
nm
ak
e o
u
r own
l
i
s
t-i
n
f
l
a
t
i
o
n
,K
l
2 a
n
dh
i
g
h
e
re
d
u
c
a
t
i
o
n
, hom
e c
a
r
ef
o
rt
h
e·
e
l
d
e
r
l
y
,
g
r
o
u
n
dw
a
t
e
r
,e
n
v
i
r
o
nm
e
n
t
a
lq
u
a
l
i
t
y
,j
o
bg
e
n
e
r
a
t
i
o
n
,p
e
a
c
e
.
To t
h
ec
o
n
t
r
a
r
y
,t
h
es
o
l
u
t
i
o
n
s mo
s
t o
f
t
e
nd
e
v
i
s
e
dt
oa
d
d
r
e
s
ss
u
c
hi
s
s
u
e
s
t
e
n
d
't
o b
e n
a
r
r
ow
, d
i
s
c
i
p
l
i
n
e
- o
r p
r
o
f
e
s
s
i
o
n
o
r
i
e
n
t
e
d and b
i
a
s
e
d
,
s
im
p
l
i
s
t
i
c
,a
n
di
n
a
d
e
q
u
a
t
et
ot
h
et
a
s
k
.
Am
a
j
o
r c
o
n
t
r
i
b
u
t
i
o
no
fp
h
i
l
a
n
t
h
r
o
p
yi
na
d
d
r
e
s
s
i
n
gs
o
c
i
e
t
a
ln
e
e
d
sc
a
nb
e
t
o e
n
c
o
u
r
a
g
e a
n
d d
em
o
n
s
t
r
a
t
e p
rog
r
am
s w
h
i
c
h a
r
e c
om
p
r
e
h
e
n
s
i
v
e
,
c
o
l
l
a
b
o
r
a
t
i
v
e
,a
n
dp
r
o
v
i
d
ec
o
n
t
i
n
u
i
t
y
.

�O
b
s
e
r
v
a
t
i
o
n 5 c
o
n
c
e
r
n
s t
h
ep
e
r
s
i
s
t
e
n
tr
e
l
u
c
t
a
n
c
et
of
a
c
ef
a
c
t
s and t
o
d
e
a
lw
i
t
hr
e
a
l
i
t
y
.
T
h
i
s i
sa som
ewh
a
t hum
an c
h
a
r
a
c
t
e
r
i
s
t
i
c- a r
e
s
i
s
t
a
n
c
et
oc
h
a
n
g
e
, wh
en
w
ea
r
ec
om
f
o
r
t
a
b
l
ew
i
t
h t
h
a
twh
i
ch w
e know
.
S
om
e
t
im
e
s
, e
v
e
n wh
en t
h
ee
v
i
d
e
n
c
ei
so
v
e
rw
h
e
lm
i
n
g
, b
o
t
hi
n
d
i
v
i
d
u
a
l
sand
t
h
e
i
ri
n
s
t
i
t
u
t
i
o
n
sa
r
er
e
l
u
c
t
a
n
tt
or
e
s
p
o
n
d
. I
ti
sa t
r
u
i
sm t
h
a
t"
i
n
mo
st a
r
e
a
so
f hum
an c
o
n
c
e
r
n
,·
.
.
.e know b
ett
e
rt
h
a
nw
e do.
" Th
ink o
n
l
yo
f
t
h
ea
r
e
a
sw
h
i
c
hm
ay b
eo
fs
p
e
c
i
a
li
n
t
e
r
e
s
tt
oy
o
u
: s
u
b
s
t
a
n
c
ea
b
u
s
e
,K
-12
e
d
u
c
a
t
i
o
n
,a
n
dh
e
a
l
t
hc
a
r
e
.
F
o
re
x
am
p
l
e
,i
fw
e t
h
i
nKo
fc
h
i
l
da
e
v
e
l
o
pm
e
n
ti
nt
h
ee
a
r
l
yy
e
a
r
s
,w
e know
t
h
a
ta
g
ef
i
v
ei
st
o
ol
a
t
ef
o
rs
o
c
i
e
t
a
lc
o
n
c
e
r
n and i
n
t
e
r
v
e
n
t
i
o
n
,y
e
t mo
s
t
y
o
u
n
g
s
t
e
r
s a
n
dm
o
s
t c
omm
u
n
i
t
i
e
sl
a
c
kc
om
p
r
e
h
e
n
s
i
v
ee
a
r
l
yc
h
i
l
d
h
o
o
d and
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                    <text>I -

"A PART OF THE MAIN"
Remarks by Dr. Russell G. Mawby,
Vice President, W. K. Kellogg Fo~~dation,
at the Farm Management Ban~uet
Farmer's Week - Mi chigan State Uni ver s i t y
February 1, 1968
I.	 An Election Year:

In recent weeks, we have been treated to a number of political

spectaculars - The President's St~te of the Union; the Republican's state of
the Union; the Governor's state of the State - al l just forerunners of "more to
come" in this election year.

.: u':

r '", ~ '.:

In political tradition, tendency to "point with

pride" and to "view with alarm."

In American farr.ling today:

A.	 Poi nt with pride, to such as
1.	 the productivity, efficiency of American f armers
(On	 the average, 1 person in u.s. agriculture today supplies
abundantly the food and fibre needs of 40 persons -- compared to
26 in 1960 and only 10 persons 30 ye ars ago . )
2.

..

the ability of American farmers to apply mushrooming technology to
//

problems of farming

.'" J -

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,

(Between 1950 and 1965, output per man-hours in agriculture rose
nearly three times as fast as in non-farming occupations---132
per cent in agriculture against 47 p er cent in the rest of the '
economy. )
(If we were as far ahead of the Russians in the space race ,a s we
are in agriculture, we would be running a shuttle service It o the
moon. )
3.

the contribution of agricultural productivity in making it possible
for America to have the highest standard of living known to man
(Without	 the immense l abor - saving contribution on t he part of
agr-Lcul.ture-o-t'r-eedng manpower f or other productive endeavor s--

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e
s
e
a
r
c
hand
I

I'

e
x
t
e
n
s
i
o
n
i
na
g
r
i
c
u
l
t
u
r
e
, fi
r
s
t
and nowcomp
r
eh
en
s
iv
e u
n
i
v
e
r
s
i
t
i
e
s
o
fs
c
a
l
eand q
u
a
l
i
t
y
. S
p
e
c
i
f
i
c
a
l
l
y
, MSU -t
h
ep
i
o
n
e
e
rl
a
n
d
g
r
a
n
t
c
o
l
l
e
g
e-an
di
t
sp
r
e
se
n
tC
o
l
leg
eo
fA
g
r
i
c
u
l
t
u
r
e
,w
i
th i
t
sf
a
c
u
l
t
y
,
p
rog
r
am
s
, and g
r
adu
a
t
e
sm
a
in
t
a
in
ing a s
t
a
t
e
,na
t
i
o
n
a
land i
n
t
e
r
n
a
t
i
o
n
a
l
r
e
pu
ta
t
i
o
n
.
B
.
	 V
i
ew w
i
th a
l
a
rm (
c
o
n
c
e
r
n
s
)
,su
cha
s1
.
	t
h
epe
r
s
i
s
t
e
n
tpoo
rp
r
o
f
i
ts
i
t
u
a
t
i
o
ni
nmu
ch o
fa
g
r
i
c
u
l
t
u
r
e
,w
i
th
f
a
rmp
eop
l
eg
e
n
e
r
a
l
l
yno
ts
h
a
r
i
n
gi
nth
ea
f
f
l
u
e
n
c
eand p
r
o
s
p
e
r
i
t
yo
f
ou
rs
o
c
i
e
t
y(
c
o
s
t
p
r
i
c
esqu
e
e
z
e
)
.
2
.
	t
h
e
\
.un
c
e
r
t
a
i
np
ro
sp
e
ct o
fen
t
r
yi
n
t
of
a
rm
ingby c
o
r
p
o
r
a
t
i
o
n
sh
av
ing
o
t
h
e
r
,p
e
rh
ap
s non
-a
g
r
i
c
u
l
t
u
r
a
li
n
t
e
r
e
s
t
s

3
.
	 thecon
t
i
n
u
i
n
gon
rusho
fn
ewt
e
chno
lo
gy
,n
ewc
i
r
cum
s
tan
c
e
s
,n
ew
i
n
f
l
u
e
n
c
e
s-f
o
r
c
i
n
gc
o
n
t
i
n
u
i
n
gchang
e and a
d
j
u
s
t
m
en
ts i
nth
ef
a
rm
e
n
t
e
r
p
r
i
s
e

4
.
	 thef
r
u
s
t
r
a
t
i
o
n
s
,de
l
a
y
sandfa
i
l
u
r
e
so
ff
a
rmi
n
s
t
i
t
u
t
i
o
n
san
d
o
r
g
a
n
i
z
a
t
i
o
n
si
nr
e
spond
ingt
ot
h
ec
u
r
r
e
n
tn
e
em
o
f comme
r
c
i
a
l
a
g
r
i
c
u
l
t
u
r
e

5
.
	 thechang
ingn
a
t
u
r
eo
ft
h
elabo
ri
n
p
u
ti
nf
a
rm
ing-fa
rm
e
r
s and f
a
rm
l
e
a
d
e
r
sa
r
eb
e
ingcomp
e
l
l
e
dt
ot
a
k
ea w
ho
l
en
ewlooka
tf
a
r
ml
a
b
o
r
,
d
e
p
a
r
t
i
n
gf
romt
h
e"
f
am
i
l
yf
a
rm
"n
o
t
i
o
no
fth
ep
a
s
twh
en l
a
nd
,l
a
b
o
r
,

'~

' .
.
.
.
.

�.
.
.
.

-3
c
a
p
i
t
a
landm
an
ag
em
en
t we
r
ev
e
s
t
e
di
non
ep
e
r
son o
rf
am
i
lyandb
e
com
ing
ap
a
r
to
fan i
n
d
u
s
t
r
i
a
l
i
z
e
ds
o
c
i
e
t
yi
nwh
i
ch th
ep
a
t
t
e
r
nf
o
rf
a
rm
l
a
b
o
rmu
s
tb
e con
s
i
s
t
e
n
tw
i
th t
h
ef
r
am
ewo
rko~ r
u
l
e
se
s
t
a
b
l
i
s
h
edby
t
h
ei
n
d
u
s
t
r
i
a
lwo
rk f
o
r
c
e
.

6
.
	 theth
r
e
a
to
fs
u
b
s
t
i
t
u
t
e
s
,i
nwh
i
ch food
sd
e
r
i
v
edf
rom on
es
e
c
t
o
ro
f
f
a
rm
in
gm
ayb
e
com
e an i
n
c
r
e
a
s
i
n
g
l
ys
e
r
i
o
u
st
h
r
e
a
tt
oano
th
e
rs
e
c
t
o
ro
f
t
h
ef
a
rmi
n
d
u
s
t
r
y(
d
a
i
r
y
)
,'
.
'1

7
.
	 th
eunf
am
i
l
i
a
r
,

e

a~

un
com
fo
r
t
ab
l
e
,~

o

e t

o
fb
a
r
g
a
i
n
i
n
ga
s an

r
t
an
te
l
em
en
ti
nf
a
rmm
ar
k
e
ting
in
c
reas
ing
lyimpo
M
any o
ft
h
e
s
et
o
p
i
c
s-on t
h
eon
eh
and o
rt
h
eo
t
h
e
r-a
r
et
emp
t
ingand m
igh
t
b
e expl
o
r
e
dt
oadv
an
t
a
g
e
. Ih
avee
l
e
c
t
e
d
, how
ev
e
r
, t
os
t
ep a
sidef
romt
h
e
s
e
c
e
n
t
r
a
l
,p
r
e
s
s
i
n
gi
s
s
u
e
s
-w
h
i
l
eno
td
en
y
ingt
;
le
i
rim
po
r
t
an
ce and r
e
l
e
v
a
n
c
e
a
n
d
sugg
es
ta looka
tAm
e
r
i
c
an f
a
rm
ingt
o
d
ay and t
o
mo
r
row i
ns
l
i
g
h
t
l
yd
i
f
f
e
r
e
n
t
p
e
r
spe
c
t
i
v
e
.

I
I
.
	AP
a
r
t o
ft
h
eM
a
in

Th
et
i
t
l
ef
o
rmy r
em
a
rk
scom
e
s
,a
sm
an
yo
fyou r
e
c
o
g
n
i
z
e
,f
r
o
m th
eS
ev
en
t
e
en
th
C
en
tu
ry w
r
it
e
r
,Jo
hn ~onne (
16
24
)
:
"No m
anis
	an i
s
l
a
n
d
,
e
n
t
i
r
eo
fi
t
s
e
l
f
,
Ev
e
ry m
a
ni
sa p
ie
ce o
ft
h
ec
o
n
t
i
n
e
n
t
,
A pa
r
t o
fth
e m
a
in
."
I

I
nt
h
e
s
efewwo
rd
s
, t
h
e'
t
:
r
i
te
rs
ums upth
ees
s
en
c
eo
ft
h
i
n
g
s "hum
a
r
l
-o
a
!
I

r
e
co
gn
i
ti
o
nt
h
a
ti
nth
eb
ro
th
e
rhood o
fm
ank
ind
, th
ew
e
l
l
-b
e
ing
, th
ef
u
l
ll
i
f
e
,
t
h
eu
l
t
im
a
t
eq
u
a
l
i
t
i
e
so
ft
h
ei
n
d
i
v
i
d
u
a
la
r
ei
n
exo
r
ab
lyi
n
t
e
r
tw
i
n
e
dw
i
th th
el
i
f
e
o
fo
t
h
e
r
s
. Aso
c
ia
l con
s
c
i
en
c
e
,as
en
s
eo
f~ e

on i i it

for o
t
h
e
r
sa
sw
e
l
l

a
s se
l
f
,an ex
t
en
siono
ft
h
ef
a
rmt
r
a
d
i
t
iono
fne
i
ghbo
r
ing
ep
r
i
v
i
l
e
g
ei
nmy wo
rk t
ot
r
av
e
le
A
sI h
av
e th

' en i e~ ,

v
i
si
t
i
n
gw
i
th

p
eop
l
ei
nm
any w
a
lk
so
fl
i
f
e
,I h
av
e com
et
ot
h
e un
e
a
sy fe
e
l
i
ng t
h
a
tf
a
rmp
eop
l
e

.. •,
,·
r
·· .
.
.
.I	

.
.
,4,.,
.
.

�-4
"
"
"
,
1\J
(1
,
\
a
r
et
osom
ed
eg
r
e
e ou
to
fph
a
s
e wi
t
hth
es
o
c
i
e
t
yo
fwh
ich we a
r
ea
l
la p
a
r
t
;t
h
a
t

t
h
e
r
ee
x
i
s
t
si
na s
en
s
ean a
p
a
r
t
n
e
s
sf
romt
h
em
a
in s
t
r
e
amo
f con
t
e
mpo
r
a
ry Am
e
r
i
c
a
;
t
h
a
t
,i
na p
r
eo
ccup
a
t
ionw
i
th p
rodu
c
t
ionand co
mmod
i
t
i
e
s and p
r
i
c
e
s,
a
nd p
r
o
f
i
t
s
,
)
.
./ 01; 1t,I
,
c

t
h
e
r
eh
a
s oc
cu
r
r
edan e
r
o
s
i
o
no
ft
h
es
o
c
i
a
lcon
sc
i
en
c
ewh
i
ch h
a
sc
h
a
r
a
c
t
e
r
i
z
e
d
andg
r
a
c
ed t
h
er
u
r
a
landth
ef
a
rm
. Th
is i
sdi
f
f
i
c
u
l
tt
odo
cum
en
t
, tooe
t
h
e
r
e
a
l
I

I~'

p
';. ,

1'
1

t
om
e
a
su
r
e
,
	y
e
t.
'
i
tpe
r
s
i
s
t
si
nva
r
i
e
de
v
i
d
ence
:
i
nfa
rmd
i
s
c
u
s
s
i
o
n
s
, conc
er
n
sfo
rp
l
a
n
ts
,an
im
a
l
s
,l
andand co
mmodi
t
y
(

va
l
u
e
so
v
e
r
r
i
d
e~ o

e

,

s
ch
o
o
l
s
,he
a
l
t
h
, hum
ansk
i
lls
, and comp
r
eh
e
n
s
iv
e

c
u
l
t
u
r
a
lv
a
l
u
e
s
.
-i
ns
t
u
d
i
e
swh
i
ch con
sf
.s
te
r
r
tLy i
n
d
i
c
a
t
et
h
a
tf
a
rmp
a
r
e
n
t
st
endt
o
a
tt
a
ch l
e
s
simpo
r
t
an
c
eboedu
c
a
t
ionf
o
rt
h
e
i
ryoung
s
t
e
r
s th
ando
non
f
a
rm p
a
r
e
n
t
s
. Th
i
ss
e
em
st
ob
ep
a
rticul
a
rlyt
r
u
ei
fth
ef
a
rm
son
sh
av
ei
n
t
e
n
t
i
o
n
st
of
a
rm
.
- bo
y
swho p
l
an t
of
a
rmf
e
e
lt
h
a
tedu
ca
t
i
o
nb
eyond h
igh s
choo
li
s
r
e
l
a
t
i
v
e
l
yun
impo
r
t
an
t a ~d h
av
elowe
red
u
c
a
t
i
o
n
a
laspi
r
a
tion
s th
an
do f
a
r
mboy
sw
i
t
:
lo
th
e
ro
c
cu
p
at
i
on
a
l pl
a
n
s
.
-r
u
r
a
lyou
th no
t on
ly co
mpl
e
t
ef
ewe
ry
ea
r
so
fs
choo
l
, bu
t th
eya
lso
r
e
c
e
i
v
eg
en
e
ra
l
ly w
h
a
t m
u
s
t be con
si
d
e
r
edi
n
f
e
r
i
o
rs
ch
o
o
li
n
g
.
-i
nre
p
o
r
t
s
	o
fS
e
lect
i
v
eS
e
rvi
c
ee

a~ ina t i o n

,

i
n
d
i
ca
t
i
n
ga poo
r
e
r

ph
y
s
i
c
a
lr
e
c
o
r
df
o
rr
u
r
a
l th
anfo
ru
rbanyou
th
-th
el
a
go
fr
u
r
a
lcommun
i
t
i
e
si
nh
ea
l
t
hs
er
v
ices
,hou
s
ing
,c
u
l
t
u
r
a
l
env
i
ronm
en
t
, commun
i
ty s
e
r
v
i
c
ei
n
s
t
i
t
u
t
i
o
n
sg
en
e
ra
lly
.
-i
nv
i
s
i
t
sw
i
th Co
l
l
eg
eo
f
f
i
c
i
a
l
sand Ex
t
en
s
ion ag
en
t
sandf
a
rm
~ .1'
.
.1 I

,1r;
'
.f .1
.
,

I

'I
'

o
r
g
a
n
i
z
a
t
i
o
n
	l
e
a
d
e
r
swho w
i
l
ld
i
s
c
u
s
sw
i
th z
e
s
tand exp
r
e
s
sg
r
e
a
t
con
c
e
rnf
o
r
	n
ewv
a
r
i
eti
e
s
,n
ew m
a
r
k
e
ti
n
gp
a
t
t
e
r
n
s
,p
rodu
c
ti
o
n
o
ri
e
n
t
e
dr
e
s
e
a
r
c
h
,bu
t in w
hom no r
e
s
pon
s
ec
anb
e evok
edreg
a
rd
ing
h;
!
(
d
i
H
th
e qu
a
l
i
t
yo
fe
l
e
ment
a
r
yand s
e
co
n
da
ry edu
c
at
i
o
ninr
u
r
a
la
r
e
a
s
,
h
ea
l
t
hs
e
r
v
i
c
e
sf
o
ri
s
o
l
a
t
e
dr
u
r
a
l

.'" 1
"
"
.

a~i i e

and

o~~uni t ie ,

con
ti
n
ui
n
g

�·
.

-5
e
d
u
c
a
t
i
o
n
a
loppo
r
tuni
ti
e
s-no
tj
u
s
tch
ann
e
l
edt
e
c
hni
c
a
l
in
fo
rm
a
t
ion-f
o
rfa
rm
e
r
s and f
a
rmw
iv
e
s
.
Who sp
e
ak
sf
o
rr
u
r
a
lAm
e
r
i
c
a? Is ag
ricu
l
tu
re d
ev
e
lop
ingamut
u
a
l
l
yb
en
ef
i
c
i
a
l
r
o
l
eandr
e
l
a
t
i
o
n
s
h
i
pw
i
th t
o
t
a
l

i~ ' '

I

,e
!
'
{\

o ~et

i
nth
ep
ro
c
e
s
so
fu
rb
ani
z
at
i
o
n
?

;

r

S
om
e
h
ow t
h
i
ss
e
em
si
nsh
a
rpco
n
t
r
a
s
tt
oth
er
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i
n
ou
rc
i
v
i
l
i
z
a
t
i
o
ni
st
h
ed
e
te
rio
ra
tion o
fou
r env
i
ronm
en
t and t
h
e
t
h
r
e
a
tt
ot
h
eq
u
a
l
i
t
y0
:
' ou
re
x
i
s
t
e
n
c
e
.
Ru
r
a
l pov
e
r
ty
:
F
rom t
h
er
e
p
o
r
to
ft
h
eN
a
t
i
o
n
a
l Comm
i
s
s
ion onRu
r
a
l Pov
e
r
ty
:
"Ru
r
a
lpov
e
r
ty i
sso w
id
e
sp
r
e
ad
, and so a
c
u
t
e
,a
st
ob
e
a
t
i
o
n
a
ld
i
s
g
r
a
c
e
, and i
t
scon
s
equ
en
c
e
sh
av
e sw
ep
ti
n
t
oou
r
an
c
i
t
i
e
s
,v
i
o
l
e
n
t
l
y
.
Th
eu
rb
an r
i
o
t
sdu
ring1
9
6
7had th
e
i
rr
o
o
t
s
,i
ncon
s
id
e
r
ab
l
e
p
a
r
t
,i
nr
u
r
a
lpov
e
r
ty
. Ah
igh p
r
o
p
o
r
t
i
o
no
f th
ep
eop
l
ec
rowd
ed
i
n
t
oc
i
t
ys
lum
stod
ayc
am
eth
er
e:
'
r
om r
u
r
a
ls
lum
s
.
Th
et
o
t
a
lnumb
e
ro
fr
u
r
a
lpoo
r woul
db
e ev
en l
a
r
g
e
rth
an
14 m
i
l
l
i
o
nh
ad no
t so m
anyo
fth
em mov
edt
oth
ec
i
t
y
. Th
ey m
ad
e
t
h
emov
eb
e
c
au
s
e th
eyw
an
t
ed a joband a d
e
c
en
tp
l
a
c
et
ol
i
v
e
.
S
om
eh
av
e fO
l
l
i
ldth
em
. M
anyh
ave n
o
t
. M
anym
e
r
e
ly ex
ch
ang
ed
l
i
f
ei
na r
u
r
a
ls
lumf
o
rl
i
f
ei
nan u
rb
an s
lum
,a
te
x
o
r
b
i
t
a
n
t
c
o
s
tt
oth
em
s
e
lv
e
s
,t
oth
ec
i
t
i
e
s
,and t
or
u
r
a
lAm
e
r
i
c
aa
sw
e
l
l
.
S
om
eo
f ou
rr
u
r
a
lp
rog
r
am
s
,e
s
p
e
c
i
a
l
l
yf
a
rmand v
o
c
a
t
i
o
n
a
l
a
g
r
i
c
u
l
t
u
r
ep
rog
r
am
s
,a
r
er
e
l
i
c
sf
rom an e
a
r
l
i
e
re
r
a
. T
:
J
ey w
e
r
e
d
ev
e
lop
ed i
na p
e
r
i
o
ddu~in wh
i
ch th
ew
e
l
f
a
r
eo
ff
a
rmf
am
i
l
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e
s
w
a
s equ
a
t
edw
i
th th
ew
e
l
l
-b
e
ingo
f

u~a

o~ unitie

and o
fa
l
l

ru
ro
.l p
eop
l
e
. Th
inno l
o
n
e
;
e
ri
f
::
:
0
.
I
nc
o
n
t
r
a
s
tt
ot
h
eu
rban poo
r
, th
er
u
r
a
lpoo
r
, no
t
ab
ly th
e
I

wh
i
t
e
, a
r
eno
tw
e
l
lo
rg
an
i
z
ed
, and h
av
ef
ewspok
e
sm
enf
o
rb
r
i
n
g
ing
t
h
eN
a
t
i
o
n
'
sa
t
t
e
n
t
i
o
nt
ot
h
e
i
rp
rob
lem
s
. Th
e mo
r
e vo
c
a
land'
b
e
t
t
e
ro
rg
an
i
z
edu
rb
an
a
n
t
i
p
o
v
e
r
t
yprogram
s
."

...
.
.
.
,

o~

g
a
inmo
s
t o
f th
eb
e
n
e
f
i
t
so
fc
u
r
r
e
n
t

�-9
"Ru
r
a
lp
o
v
e
r
t
yi
nt
h
eUn
i
t
ed s
t
a
t
e
sh
a
s no g
eog
r
aph
i
c
b
o
u
n
d
a
r
i
e
s
. I
ti
sa
c
u
t
ei
nt
.n
eSou
th
,b
u
ti
ti
sp
res
e
n
tand
s
e
r
i
o
u
si
nth
eE
a
s
t
,t
h
eW
e
s
t
, andt
h
eNo
r
th
. Ru
r
a
l pov
e
r
ty
i
sno
tl
im
i
t
e
dt
oN
eg
ro
e
s
. I
tp
e
rm
e
a
t
e
sa
l
lr
a
c
e
sand e
t
h
n
i
c
g
roup
s
. No
ri
spov
e
r
ty l
im
i
t
e
dt
oth
ef
a
rm
. Ou
rf
a
rm
p
o
p
u
l
a
t
i
o
nh
a
sd
e
c
l
i
n
e
du
n
t
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li
t
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son
lya sm
a
l
lf
r
a
c
t
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o
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ou
rt
o
t
a
lr
u
r
a
lo

u at~on

~o t

o
ft
h
er
u
r
a
lpoo
r do no
t

l
i
v
eon f
a
rm
s.
.
.
.
x
o
r
e
o
v
e
r
,c
o
n
t
r
a
r
yt
oa c
omm
o
nm
i
s
con
c
ep
t
ion
, wh
i
t
e
s

outn ~ e

nonwh
i
t
e
s a~on

th
er
u
r
a
lpoo
r

by a w
id
em
a
rg
in
.
Hung
e
r
, ev
en amongc
h
i
l
d
r
e
n
, do
e
se
x
i
s
tamongth
er
u
r
a
l
poo
r.
.
.
.
M
a
l
n
u
t
r
i
t
i
o
n i
sev
enmo
r
e w
id
e
sp
r
e
ad
.
D
i
s
e
a
s
e andp
r
em
a
tu
r
ed
e
a
tha
r
es
t
a
r
t
l
i
n
g
l
yh
igh a~on
th
er
u
r
a
lpoo
r
. I
n
f
a
n
tm
o
r
t
a
l
i
t
yi
sf
a
rh
i
g
h
e
r amongth
e
r
u
r
a
lpoo
rt
h
a
na~on

t
h
el
e
a
s
t~

a
r
e
a
s
. Ch
ron
i
cd
i
s
e
a
s
e
sa
l
s
oa
r
e

i i e ed

g
roup i
nu
rb
an

o~~on a~on

b
o
t
hyoung and

o
l
d
. And m
ed
i
c
a
l andd
e
n
t
a
lc
a
r
ei
scon
sp
i
cuou
s
lya
b
s
e
n
t
.
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emp
loym
en
t andund
e
r
emp
loym
en
ta
r
em
a
jo
rp
rob
l
em
si
n
r
u
r
a
lAm
e
r
i
c
a
. Th
er
a
t
eo
fun
emp
loym
en
tn
a
t
i
o
n
a
l
l
yi
sabou
t

4pe
r
c
e
n
t
. Th
er
a
t
ei
nr
u
r
a
la
r
e
a
s av
e
r
ag
e
s abou
t18 p
e
r
c
e
n
t
.
Th
er
u
r
a
lpoo
rh
av
e gon
e
, and nowgo
,t
opoo
rs
choo
l
s
.
On
er
e
s
u
l
ti
st
h
a
tmo
r
e

t ~an

3m
i
l
l
i
o
nr
u
r
a
la
d
u
l
t
sa
r
e

c
l
a
s
s
i
f
i
e
da
si
l
l
i
t
e
r
a
t
e
s
.
Mo
s
t o
ft
h
er
u
r
a
l oo~ l
i
v
ei
na
t
r
o
c
i
o
u
shou
s
e
s
. On
ei
n
ev
e
ry13 hou
s
e
si
nr
u
r
a
lAmeric
ai
so
f
f
i
c
i
a
l
l
yc
l
a
s
s
i
f
i
e
da
s
u
n
f
i
tt
ol
i
v
ei
n
.
M
any o
ft
h
er
u
r
a
lpoo
rl
i
v
ei
nc
h
r
o
n
i
c
a
l
l
yd
ep
r
e
s
s
ed
p
o
v
e
r
t
y
s
t
r
i
c
k
e
nr
u
r
a
lcommun
i
t
i
e
s
. Mo
s
t o
ft
h
er
u
r
a
lSou
th
(
c
o
n
t
.)

�1
0
-

i
son
ev
a
s
t pov
e
r
ty a
r
e
a. I
n
d
i
a
nr
e
s
e
r
v
a
t
i
o
n
sc
o
n
t
a
i
nh
e
avy
c
o
n
c
e
n
t
r
a
t
i
o
n
so
fpov
e
rty
. B
u
tt
h
e
re a
lsoa
r
e im
pov
e
r
i
shed
r
u
r
a
lcommun
i
t
i
e
si
nth
eu
ppe
rGr
e
a
tL
ak
e
sr
e
g
i
o
n
,i
nN
ew
Eng
l
and
,i
nApp
a
l
a
ch
i
a
,

~n

th
eS
ou
thw
e
s
t, andin o
t
h
e
r

s
e
c
t
i
o
n
s.
Th
e commun
i
tyi
nr
u
r
a
lpov
e
r
tya
reas h
a
sa
l
lb
u
t
d
is
a
pp
e
a
r
ed a
s an e
f
f
e
c
t
i
v
ei
n
s
t
i
t
u
tion
."
Inu
rb
anAm
e
r
ic
a
, we expe
c
tb
u
s
i
n
e
s
s and commun
i
tyl
e
a
d
e
r
st
ob
es
e
n
s
i
t
i
v
e
tot
h
ep
rob
l
em
so
f th
eund
er
p
r
i
v
i
l
e
g
e
d
,t
h
edis
adv
an
t
.
ag
ed
,th
em
.
lno
ri
t
y
,t
h
e
impov
e
r
j
sh
ed
-t
op
rov
id
el
e
a
d
e
r
s
h
i
pi
nadd
r
e
ss
i
ng s
o
c
i
e
t
y
'
sa
t
t
e
n
t
i
o
nt
oth
e
i

~

o
fsu
chf
e
l
lowm
en
, t
oexp
endene
r
gy i
nl
e
ad
e
r
sh
ipe
ff
o
r
ts d
irec
tedt
o

con
st
r
u
c
t
i
v
e end
s.
I
si
tun
r
e
a
son
ab
l
et
oexp
e
c
tf
a
r
ml
e
a
d
e
r
st
os
e
rv
ea
ss
im
i
l
a
rspok
e
s
m
en
and "
f
r
i
end
si
ncou
r
t
"f
o
rt
h
er
u
r
a
lpoo
r
?

We cou
ldt
a
l
ko
fo
t
h
e
rs
:
o
fwo
r
ld foodsupp
ly
,t
h
eg
rimr
e
a
l
i
t
yo
fm
a
s
s
e
s o
fp
eop
l
es
t
a
r
v
i
n
g
o
rm
a
lnou
r
i
sh
ed
, th
ew
i
.d
e
r
r
tng g
ap b
e
tw
e
ent
h
e"h
av
e
" and th
e"h
av
eno
t
"
n
a
t
i
o
n
s
, wi
t
ha
l
lt
h
eexp
lo
s
iv
epo
t
.
en
tia.Lswhi
.
chsu
cha si
t
u
a
tion
s
u
g
g
e
s
t
s
;
-o
ft
h
ed
i
l
emm
ao
fyou
th i
nou
rs
o
c
i
e
t
yt
o
d
ay
,i
nwh
i
ch p
h
y
s
i
c
a
l
l
y
,
int~

e tua

,

emo
t
ion
a
l
lyth
eyma
t
u
r
eea
r
l
i
e
rtod
ayth
an ev
e
r
---o
u
t

s
o
c
i
e
t
yho
ld
s th
emb
ackfro
)
;
'.assun
r
in
gadu
lt r
o
l
e
sun
t
i
ll
a
t
e
rand
l
a
t
e
rag
e
s
;
o
fc
r
im
e
; mo
r
a
l
i
t
y
;t
h
ec
h
angi
n
gr
o
l
eo
fl
o
c
a
l
,s
t
a
t
eandf
e
d
e
r
a
l
gov
e
rnm
en
ts; i
n
f
l
a
t
i
o
n..
•....bu
tt
h
e
s
e su
f
f
i
c
et
om
a
k
e th
epo
in
t.

":
.
.
.
.
....

�1
1
-

JohnR
.P
l
a
t
t
, ab
i
o
p
h
y
s
i
c
ist
,sa
y
s
: "
It
h
i
n
kw
em
ay b
e nowinth
etim
e
tr
a
p
i
dchang
einth
e wh
o
l
ee
v
o
l
u
tiono
ft
h
e
o
f mos

~an

ra
c
e
,e
i
th
e
rp
a
st o
r

t
ocom
e
. I
ti
sa k
ind o
fc
u
l
tu
ra
l 'sho
ck f
r
o
n
t,
'l
i
k
eth
es
ho
ck fr
o
n
t
sth
a
t
o
c
cu
r inae
rodyn
am
ic
s wh
ent
h
el
e
ad
ingedge o
f ana
i
r
p
l
a
n
ew
ing mov
e
sf
a
s
t
e
r
th
ant
h
esp
eedo
fsoundandg
en
e
ra
testh
e sh
a
rpp
r
e
s
s
u
r
ew
av
etha
tc
au
sesth
e
son
i
cboom." Inh
isv
i
ew
,w
ea
r
ea
tp
r
es
en
ti
na p
e
rio
do
ft
r
an
si
t
ion
:
"Fo
rm
o
s
to
fh
istwo mi
l
l
ionye
a
r
s
,m
anh
a
so
p
e
r
a
t
ed i
nafai
r
l
y
ta

e~

o

t
och
ange
--w
o
r
l
d
. S
ton
eA
ge
. F
romg
en
er
a
tiont
o

g
e
n
e
r
a
t
ion t
h
e
re w
a
sa
lm
o
s
tno so
c
i
a
lo
r te
chno
log
ic
a
l ch
ang
e
. Th
e
r
e
H
as no g
apb
e
tween g
en
e
rat
i
o
ns
;f
'
a
t
.h
er H
a
sl
i
k
esonH
a
sl
i
k
eg
r
a
nd
son
;
a
r
ed t
h
es
am
ewo
r
ld
, th
es
am
eou
t
look
. And ev
e
rym
an w
as i
n
th
ey sh
t
o
u
ch w
i
th t
h
ee
s
s
e
n
t
i
a
l
s
.
A
l
lt
h
is b
eg
ant
och
ang
ew
i
th t
h
e adv
en
to
fag
r
i
cu
ltu
re abou
t
10
,
0
00 y
ea
r
s ago. Food s
u
r
pl
u
sesa~

ea ed

h
ad t
im
eto doso
m
et
h
i
n
go
the
rth
an

un ~

Af
e
Hp
eopl
e
,t
h
e
n
,

and cu
ltiv
a
te
. Th
ee
f
f
o
r
t
s

o
fth
ef
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                    <text>Remarks by Russell G. Mawb y
at 1987 Battle Creek Community
Leadership Academy Graduation
Dinner. December 8. 1987

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WP+47

1212
/87

��1987 BATTLE CREEK COMMUNITY LEADERSHIP ACADEMY
Graduation Dinner - December 8, 1987
Four Seasons Banquet Room
Agenda
1.	

Introduction of Dignitaries:
Program Director

2.	

Reading of Congratulation Letters:
Leadership Development Committee

3 .	

Alumni Comments - "A New Beginning":

4.	

Dinner

5.	

Remarks from Co-Sponsors: Dr. Warren Sprick, Chairman of
the Board, Battle Creek Area Chamber of Commerce/Dr. Paul
Ohm, President, Kellogg Community College

6.	

Introduction of Keynote Speaker: Dr. Jack Mawdsley, Program
Director, W.K. Kellogg Foundation

7.	

Keynote Speaker - "Unfinished Business": Dr. Russell Mawby,
Chairman and C.E.O., W.K. Kellogg Foundation

8.	

Presentation of Graduation Certificates: Michael Jackson,
President, Battle Creek Area Chamber of Commerce/Ann
Rosenbaum, Chairperson, Kellogg Community College

9.	

1987 Class Response:

10.

Adjournment:

Edward D. Barlow, Jr.; Academy

Judy Kubik

Edward D. Barlow, Jr.

Jim Hazel, Chairman,

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                    <text>1.::I-7- ~

KENTUCKY IN RELATION TO THE MAIN DnmCrIONS OF SOCIETY
Russell G. Mawby
Vice Pre sident - Programs
w. Ko Kel l ogg Fo ~dat ion
I am delighted to part i ci p ate in this Annual Confere nc e Program o ~ the
I
Kentucky Cooperative Exten s ion Ser vi ce . To be vlith you i s beth a pe r so na.L
pleasure an d a pr ofess i onal privilege.
Profe s sionally, s i nce i deas are the

~ \.....~

V€ r,y~-~fe-~1 0 0d

of our Foundation,

t he intellectual st i mulat i on of the academic s etting i s indi spen sable.
For t unat el y my program r esponsi bi l i t i es with the Foundat i on provide ma ny
opportuniti e s for involvement with University people .
•

t:

v

~

Sch ne :der , f or inviting me on thi s occasion.

Thank y ou , Direct or
c::.. ~ lIlJ' ~

~t....

Personally, s i nce my ca ree r until rec ently has b een with a University
and in Extension, I fee l at home with you.

Over the ye ar s, I ' ve had many

cont a cts with Ext en sion f ol ks in Kent ucky , and it i s good t o be wi th you
ag a i n .
I have been in Kentucky on a number of occasions, not al way s un der
circumstances so pleas ant a s t he se.

My first extended vi sit vIaS an eight -

week educational s ojourn in 1953 at an institution in---would it be Har di n
County?
Today I

At that time my rank was Private E-I, of t he l owest trainee f orm.
mor e comfortably as a Colone l of t he great Commonwealth

of Kent ucky , thanks to the ge ner osi ty of your Gove r nor and t he good a uspice s
of Pre sident Oswald, Dr. Cr eech, Dean Seay, Mike Duff a nd others who were
involved in t he visi t here and to Easter n Kent ucky l a st fall by our
F'onndat i on Pr e sident, Dr. Morr is , and meo
No one can b e affi l iated wi th t he Kellogg Foundat ion TlTi t hout he ar i ng
a great deal about and even de ve l op i ng an appreciat ion f or Kentucky o Until
Annual Conference, Kent ucky Cooperat i ve Extension Ser vi ce , Univer sity of
Kent ucky , Lexington, Kentucky - December 7, 1966

�- 2-

rece
n
t
l
y
, a qu
a
rt
e
ro
fou
rk
ey st
a
f
fp
eople w
e
re K
en
tu
ck
i
a
n
s
: D
r. C
r
e
ec
ha
s
D
i
rec
t
o
ro
fA
g
ricu
l
t
u
ra
lP
rogr
am
s, D
r
.M
aur
i
c
eS
e
ay a
sD
i
r
ec
t
o
ro
fE
du
ca
t
i
on
,
h
i
l
i
pB
l
a
c
k
e
r
b
ya
sFound
ati
o
nVi
c
eP
re
s
i
d
e
n
t an
dD
i
rec
to
ro
f ou
r
and D
r. P
D
iv
is
i
o
no
fD
en
tis
t
r
y
. T
h
isim
b
a
l
an
ce h
as s
i
n
c
eb
een co
rr
e
c
t
e
d
,fo
rtwo
o
ft
h
eth
r
e
eh
av
et
r
aded i
nt
h
e
ir Fo
und
ation g
a
rm
en
tsfo
ra
c
a
d
em
i
c rob
e
s
-Dr
.C
r
e
e
ch he
re
, andD
r
. Se
aya
t M
ichi
g
anst
a
t
eUn
iv
e
rs
i
t
y
. Ih
a
st
e
nto
r
eyou
, how
ev
e
r, t
h
a
tD
r. B
l
a
ckerbyc
on
ti
n
u
e
stose
rv
e as yo
u
rv
e
ry
assu
t
i
c
u
l
a
t
e an
dab
l
e spoke
sm
ana
t th
e Fou
nda
t
i
o
nand K
en
tu
cky i
n
t
e
r
e
s
t
s
ar

~

_

~ ~- ~i. J
:i:?-'-•
con
t
i
n
u
et
ob
ew
e
ll rep
resen
tedin B
a
t
t
l
eC
reek. 7' .-~..-a.- v
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.
.
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t
.
-

.
.
.

t
.
.
-w&amp;C

S
e
rio
u
s
l
y
, ou
r Found
at
i
o
n ov
e
rthe ye
a
r
sh
a
sh
a
d ve
r
yp
l
e
as
a
n r
e
l
a
tion
-

s
h
i
ps w
i
th t
h
eU
n
iv
e
rs
i
tyo
fK
en
t
u
cky i
na numb
e
ro
fa
r
eas o
fm
u
tu
a
li
n
t
e
r
es
t
.
Mo
s
tpe
r
ti
n
e
n
tonth
is o
c
c
a
sion
,o
fc
o
u
r
s
e,ist
h
eE
ast
e
rn K
e
n
tu
ckyR
e
sou
rce
Dev
eLopmer
r
tP
ro
.
i
e
c
t
.
, Commi
tt
e
dasis ou
r Found
ati
o
ntoth
e ph
i
lo
sopb
yo
f
he
l
p
i
n
g pe0pl
eh
e
lp t
h
em
s
e
lv
esandth
en
o
t
i
o
nth
a
t ed
u
c
ation o
ffe
r
st
h
e
t
e
s
topp
o
r
t
u
n
i
t
yr
e
a
l
l
yt
oim
p
rove on
eg
e
n
e
r
a
tion ov
e
rano
th
e
r, w
ew
e
r
e
g
rea
i
mmed
i
a
t
e
l
yi
n
t
e
res
t
ed i
n1
9
6
0when Un
iv
ers
it
yo
ff
i
c
ia
l
s ou
t
l
i
n
e
dt
ou
sa
n
i
n
n
ov
a
t
i
v
e app
ro
achtobe
tt
e
rs
e
r
vi
n
gth
e edu
ca
tion
a
l and dev
e
lo
pm
en
t
a
l
n
eed
so
fyou
rA
pp
a
l
ach
i
a
nco
u
n
t
i
es and r
e
q
u
e
stedFounda
t
i
onass
i
s
t
an
ce i
n
in
i
t
ia
t
ingt
h
i
sp
rog
r
am
. I
n
ev
i
t
a
b
l
y
,b
e
c
au
sethep
r
o
po
s
a
lw
a
s innov
a
t
i
v
e
,
t
i
m
el
yand thoug
h
tfu
l
l
yd
esi
g
ned (
andb
ec
au
set
h
er
ew
er
eenough K
en
t
u
c
k
i
a
n
s
onth
ein
s
ide t
osw
a
yth
eb
a
l
an
c
eo
fpow
e
r) w
er
e
spond
edaf
f
i
rm
a
tiv
e
l
y
. In
e
ar
s\~ e hav
ebe
en L
mpz
-o
ss
edw
i
thth
e conp
eben
ce
,d
edi
c
a
.
ti
o
n
, and
.
th
ese s
ixy
si
n
c
e
r
it
yo
f su
c
h as M
ik
e DUff, h
isimmed
.
i
a
te c
o
l
l
e
a
gu
es
,and al
l
o
t
h
e
r
s
asso
c
i
a
ted w
i
t
hEKRDP
;p
leased w
it
hthe d
emon
s
tra
t
e
daccom
p
l
i
shm
e
n
ts o
fthe
P
ro
jec
t; g
ra
tified t
h
a
tEKRDP h
as p
rov
i
d
edp
rac
t
ic
a
land su
cc
e
s
s
f
u
l
c
es wh
i
.
ch have beenr
e
f
l
ec
t
e
di
ncon
s
equ
en
tb
r
o
ad
e
r
,F
ed
era
l
l
y
exp
erien

~1...

f
·

�- 3f
in
an
c
ed e
f
fo
r
t
so
fs
im
il
a
r pu
rpos
e
; andp
l
e
a
s
ed a
l
s
oth
a
tt
h
eexp
e
r
i
e
n
c
es
o
ft
h
isexpe
rim
en
ta
lp
rog
ramh
av
eb
e
enh
e
lp
fu
li
nt
h
epr
o
c
e
s
so
fre
a
l
i
g
n
i
n
g
K
en
tu
cky E
x
ten
s
ion a
c
t
i
v
i
t
i
e
s on an a
r
e
ab
a
sis
.
To t
h
eTop
i
cA
s
s
i
g
n
ed
T
h
etitle a
ssi
g
n
edto m
yr
e
m
a
rk
s isimp
r
e
s
s
i
v
eind
eed
: "K
en
t.ucky i
n
R
e
la
tionto t
h
e M
a.i.n D
i
rec
t
ion
so
f So
c
ie
t
y
.
I
I
I-IowI ~'ii

I co
u
l
d sp
e
akto

i
t
.H
ow
ev
e
r, I mu
s
t con
f
esst
ob
ei
n
gad
m.irab
ly unqu
a
lifie
d
. W
e
r
eI t
o

su
bm
it myc
r
ed
e
n
tia
ls a
tt
h
i
stim
e
,th
eym
igh
tb
e two
f
o
l
d
: Fi
r
s
t
, mycomn
l
en
t
s
tb
er
e
s
tric
tedo
ri
n
f
l
u
en
ced bywh
a
th
a
sb
e
en s
a
i
db
ef
o
r
e
,e
i
t
h
e
ri
n
w
i
ll no
e
a
r
li
e
r see
m
en
t
s o
ft
h
i
s Con
fe
r
en
c
ep
rog
r
am o
r on o
th
e
ro
ccas
i
ons
. Ih
av
e
no
t had t
h
eb
en
e
f
it o
fh
ea
r
i
n
g you
r Gove
r
n
o
r,D
r
. Weidn
e
r
,M
r
. C
o
r
n
e
t
t
,o
r
o
the
r
sw
ho h
av
ep
r
e
c
e
d
edme
. Wh
il
et
h
is s
t
a
t
eo
fa
f
f
a
i
r
sh
asr
e
cogn
i
z
e
d
lim
i
t
a
t
i
o
n
s
, it m
aya
c
t
ua
lly b
e suppo
r
ti
v
eo
fth
ep
u
r
po
sefo
r wh
ichI w
a
s
in
v
i
t
e
d
. S
econd.Ly
, I amunham
pe
r
edby fac
ts
,f
o
radm
i
tt
e
d
l
yI knowno
t
nea
r
l
y enough abou
tK
en
tu
cky
,h
e
r reso
u
r
c
e
s
,h
e
rp
eo
p
le
,h
e
ra
spira
tion
s
,
ri
n
s
tit
u
t
i
o
n
s
, he
rc
u
l
tu
re
,h
e
rp
rob
l
em
s. I amno
t in
t
i
m
a
te
ly a
cqu
ai
n
t
e
d
he
wi
t
ht
h
eU
n
ive
r
s
i
t
y andits i
n
t
er
n
a
lo
r
g
ani
z
a
ti
o
nandp
o
l
i
t
i
c
s
,wi
t
hthe
C
ol
l
eg
eo
f A
g
r
i
c
u
l
t
u
r
e andHome E
conom
ics
,o
rw
i
t
h th
e Co
op
e
r
a
t
i
v
eEx
tens
i
o
n
Se
r
v
ic
e,e
i
t
h
e
rp
re o
r po
st the newo
r
g
a
n
i
za
tio
n
a
l ch
ar
t
. ThusI amno
t
co
n
fu
sed b
y wh
a
ti
so
r wh
a
th
as b
e
enanddo no
t know w
h
a
t
;tosay o
r, p
erh
aps
m
o
reim
po
r
t
a
n
t
l
y
, wh
a
t n
o
tt
os
ayinligh
to
ft
h
i
s
. Thu
sm
y com
m
e
nt
st
ot
b
e
t
o
p
i
cv
r
iL
l
,"
b
eb
a
sed upon ab
ro
ad andg
en
e
r
a
la
c
q
u
a
i
n
t
an
ce w
i
th uni
v
e
r
s
iti
e
s
,
t e n i on ~

edu
c
a
t
i
o
n
,andth
em
a
i
nd
ir
e
c
t
i
o
n
so
f so
cie
t
y
. My rem
a
rkssh
a
ll

l
y di
r
e
c
t
e
dto sp
e
c
i
f
ic
so
ft
h
eK
e
n
t
u
cky s
c
e
n
e
.
no
t be based u
pon o
r necessa
ri
Ra
t
h
e
r
,app
rop
r
i
a
t
e
l
y
,I w
i
l
l
le
av
eth
et
r
a
n
s
l
a
t
ion
,t
h
et
r
a
n
s
f
e
r,t
h
e
a
p
p
li
c
a
t
i
o
n
,the i
n
f
e
r
e
n
c
etoyo ~ - -fo r su
chi
syou
rpr
o
f
e
s
s
ion
al p
r
i
v
ilege
and o
b
lig
a
tion
.

�- 4 Befor e thus dispatchi ng a br uptl y \'lith t he Kentucky aspe ct of my
assigned topic, however , it do e s seem approp r iate to acknowl e dge the changes
i n p rocess in the Kentucky Cooperative Ext ens i on Ser vic e .

The other evening

my daughte r came home from fifth grade wi th a new story , which she proceeded
to repeat for our guest s t hat evening .

You can appreciate the appr ehe ns i on

of Mom and Dad on t hi s f i rst hear ing of a new story .

I t seems that t he

main character of t h e s tory rushed up to a person on the street and greeted
him , lIWhy , he l lo, I rving.
changed .

It 's so good t o see yo u again- -but my , ho w you 've

I recal l that yo u were t all a nd sl ender, and now you seem shorter

and r at.her stout.

And i t seems to me your hair was dark and your eyes wer-e

br own, and now y ou have blonde hair and 'bl ue eyes .

You really have changed . 1I

The second man responde d, 1I 0h , but mY name i sn' t Er- ving l "

To which t he fir s t

man r eplied, lITtJell, I'll b e--y ou even changed yo ur name ."
I suspect that the Kentucky Cooperative Extens ion Ser vi ce has not yet
so change d that onew-ould not r e c ogni ze

it ~

but no one f amiliar "lith Extension

and i ts hi s t or y can fail to appreciate t he s ignificance and the implications
of the new pat te r n you a re in the p roc ess of i mp l eme nt i ng.

I say "Ln proc e s s"

advisedly , for 'i'mile the lines have be en drawn and the mimeograph ope rated ,
you know b et te r than I that t he new pattern is not yet wrought .
Schne ider has observed, you are now i n t he most difficult stage .

As Di rector
Much

p l a nni ng ha s been completed, traini ng i s underway, and you a re now grappl ing
." ith p roblems of i mp l ement at i on , maintaining the old while initiat ing t he
neu ,

To s ome , p rogress to date undoubtedly seems limited and disco uraging ;

t o others phenomenal.
The important point I note as an out side obser ver i s not the point of
progress at this moment in t ime , b ut rather the dire ct i on or course upon

�- 5 whic h yo u have embarked with thoughtful cons i der at i on .

The enc ouraging

init i al re spons e of al l ,{ho have a vested i ntere st r efle cts the ground work
you have l aid an d mnst be gra ti f ying.
I a ssume t he purpo se of s uch agonizing r eapprai s al and signific ant
reor ganizat io n is t o bet ter serve the people of Ke nt ucky t hrough appr opr iate
educational activitie s of the Univer sity ' s Extension arm- - t o make more
r eadily an d effe ctively available the knowledge re s ources of t his great
institution to the p eop l e of the Commonwealth.

I f thi s be true, t he ult imate

test then of the new pattern of oper a t i on will be gauged by its s ucce s s in
a cca npli shing thi s purpos e .

A changed hierachy of admi nist r at i ve re sponsi-

bilitie s, new l et terhead a nd t i t les , new budgeting p r oce dur es , new bureaucratic a r r angeme nts for progrmn decisions and implement ation, new driving
pat t er ns and ge ographic p r erogat i ve s wi l l amoun t t o naught unle s s i n f act
this ce ntral purpo se i s serve d.

As each of you wel l app re ci at es , the ultimat e

succe s s will be determined not by central admi ni st r a t i on ; official decree,
or l earned pronouncement.

Rat her it wi.Ll, be det ermined as each of you--

regardl e s s of title ur resp on sibility--refle cts a consc ient i ous and
profe s si onal canmitment to the idea of more comp l ete ly fulfilling the
educational commi tme nt of thi s Land-Grant instit ution.

You , above al l and

in spit e of all else, \'Till determine t he ultim.ate viability of t hi s innovative
effort t o mor e ade Quately fulfill thi s re sp onsibility.

My judgment would

say t ha t t he cour se on whi ch you have embarked i s timely, s i gni f i cant ,
wl.,rthHhile--and I wi sh you welL
Six Current Phe nomena
NOvJ to t he se cond dimensi on of my assi gne d topic,

of Soci et y . 11
treatment.

If

The Mai n Di rections

'I'Lme obviously does not permit a fully ccmprehensive or exhaustive

vmat I have ele cted to do i s t o touch on selected phenomena of

�- 6t
h
econ
t
empo
r
a
rys
c
en
e,vh
i
chs
e
em t
oh
av
er
e
l
e
v
a
n
c
et
.ot
h
i
sp
a
r
t
i
c
u
l
a
rg
ruup
andC
u
n
f
e
r
e
n
c
e
, and c
i
t
eex
amp
l
e
swh
i
ch h
o
p
e
f
u
l
l
yw
i
l
lb
ea
p
p
r
o
p
r
i
a
t
et
o
you
ri
n
t
e
r
e
s
t
s
.
Af
i
r
s
tph
enom
enon wh
i
ch h
a
sv
i
t
a
ls
i
g
n
i
f
i
c
a
n
c
ef
o
ra
l
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conom
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r
.T
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W

c

lt

~

e
m
inen
t so
c
ia
ls
c
i
e
n
ti
s
ta
tth
e Un
i
v
e
rs
i
t
yo
f Ch
ic
ago
,

h
as c
i
t
edei
g
h
t issu
es a
sexw
np
les o
ft
h
er
u
r
a
llag
. Ve
r
yb
rie
f
lythes
ear
e
as f
'oLLows
:

L

T
h
e supp
r
ess
i
on o
fm
i
n
o
r
i
t
yg
rou
ps
. Ru
ra
lAm
e
r
i
c
ah
a
sal
o
n
g
h
i
s
t
o
r
yo
fk
eep
i
n
gt
h
edoo
ro
foppo
r
t
u
n
i
t
yc
l
o
s
e
dt
oN
eg
ro
es
oo
t
he
rm
ino
ri
t
yg
rou
ps
. A
cc
o
r
d
i
n
g
l
y
,t
h
ec
i
t
i
e
sh
av
e
and t
o
ff
e
redt
h
eo
n
l
yfa
c
i
l
em
o
b
ilit
ych
a
nn
e
ls f
o
rt
h
e
s
epeo
p
l
e
.

2.
	P
ro
l
i
f
e
ra
t
i
o
no
fso
ci
a
ls
e
c
u
r
i
t
y
. N
at
i
o
n
a
lp
rog
r
amsa
r
e

expand
ingt
om
ee
t t
h
en
e
ed
so
ftho
s
eund
e
rs
choo
l
edand und
e
r
t
r
a
i
n
e
d
,l
a
r
g
e
l
ya
sa r
e
s
u
l
to
fin
ad
e
quac
i
es i
nr
u
r
a
l ~eri ca.

3.
	 Cop
ing w
i
t
hp
o
v
e
r
t
y• A
l
though h
r
i
c
ea
sm
anyfa
rm a
snon
f
a
rm
r
e
s
i
d
e
n
tsa
r
ep
o
o
r
,t
h
el
e
a
d
e
r
s
h
i
pfo
r publi
ca
ttac
k
s on
as com
ela
r
ge
l
yf
r
omu
rbanc
en
t
e
r
s
.
pov
e
r
ty h

4
.
	 The ove
rva
l
u
a
t
i
o
no
fm
a
t
eria
lt
h
ing
s. T
h
ere
c
o
rd o
fru
ra
l
d
ev
e
lopme
n
temph
a
ses s
t
r
o
n
g
l
ysu
gg
es
t
st
h
a
tr
u
r
a
lp
eop
l
e ov
e
r
v
a
lu
em
a
t
e
r
i
a
lt
h
i
n
g
s andund
e
rv
a
lue hmn
ana
b
i
l
i
t
i
e
sand
a
s
p
i
r
a
t
i
ons
.

5.
	 Inv
e
s
tm
en
ti
ns
c
hoo
ling
. A
cc
o
r
d
i
n
gt
onum
e
rous s
tU
d
i
e
s
,r
u
ra
l
r
e
s
i
d
e
n
t
sh
av
e beenfa
rl
e
ss w
il
l
ingt
od
ev
e
lo
p sa
t
i
s
f
ac
t
o
r
y
s
choo
lsys
t
e
m
s t
h
anh
av
et
h
e
i
ru
r
b
a
n co
unt
e
rpa
r
ts
.

6
.
	H
igh
e
re
d
u
c
a
t
i
o
n
. A
l
though t
h
el
a
n
d
g
r
a
n
tsy
s
t
emh
a
sa
c
h
i
e
v
ed
n
o
t
a
b
le suc
c
es
s
,t
h
i
si
sow
ingmo
r
et
oi
n
n
o
v
a
t
i
o
na
tthe F
ed
e
r
a
l
l
e
v
e
lth
a
ntosu
pport a
t th
eS
t
a
t
ele
v
e
l
. F
ew
,i
f
any
,S
t
a
te
l
e
g
i
s
l
at
u
r
e
sp
rov
id
emo
r
et
h
an t
h
em
i
n
im
a
l su
pport n
eed
edfo
rt
h
e
m
a
in
t
enan
c
e and g
row
th o
fth
e
ir S
t
a
tec
o
l
l
e
g
es anduni
v
e
r
s
i
t
i
e
s
,

�- 10-

7.
	 Prog
ress
i
v
e_
t
a
x
a
t
i
o
n
. A
sS
ch
u
l
t
zpoi
n
t
sou
t,thetask o
f
imp
rov
i
n
gou
r sy
s
t
emo
fp
r
o
gr
e
s
si
v
etax
at
i
o
nf
a
l
l
so
n cong
re
s
s
r
omu
r
ban ce
n
t
e
r
swi
t
hfa
rm
-o
r
i
en
ted congr
e
s
sm
engen
e
r
a
l
l
y
m
en f
oppo
sedt
osu
c
himp
rov
em
en
ts
. Th
el
o
o
phol
e
si
nth
etax s
tr
u
c
tu
re
pr
o
t
e
c
tlan
do
lvn
e
rs
, andthe
r
e al
s
ois m
u
chev
ide
n
c
et
h
a
tS
ta
te
and l
o
c
a
lt
a
x
e
stak
e ala
r
g
e
r sh
a
reo
fthei
n
c
o
m
e o
ft
h
e poo
r
t
h
an o
f the r
i
ch
.

8
.
	 Im
p
r
o
v
i
n
gt
h
ee
conom
iclo
to
fpoo
rp
eo
p
l
e
. M
in
imum wag
e
s,h
igh
p
ri
c
esu
ppo
rt
s
, con
tr
o
l
sove
rag
r
i
c
u
ltu
r
a
lp
r
oduc
t
i
on
, andthe
a
lloc
a
tio
no
fF
ede
r
a
lsub
sid
ie
s tof
a
r
me
r
s
a
l
lhav
e areg
r
e
ss
i
v
e
f
e
c
t upont
h
ee
conom
i
c\
-Te
ll-b
e
ing o
ft
h
e poo
r
.
ef
A
l
lw
ho a
r
eco
mmittedt
ot
h
eb
e
t
t
e
rm
en
to
f ag
ricu
l
tu
ra
lan
dru
ra
l America
mu
s
t s
h
a
r
et
h
erespon
s
i
bi
l
i
tyfo
r su
chla
g
. Be
t
t
e
rla
t
et
h
an no
ta
ta
ll
,
suchp
r
o
b
l
em
sa
r
e be
ingrecogn
iz
ed and a
c
tion p
rog
ram
sm
oun
tedtor
e
g
r
ess p
rio
r
e
r
r
o
r
s
. Ad
i
s
t
u
r
b
i
n
g~

e tion

r
evo
l
v
e
sar
o
undth
e que
s
t
i
o
no
fl
e
ad
e
rsh
ip

a
nd r
e
spon
s
i
b
i
l
it
y
, how
e
v
e
r, f
o
rt
h
o
s
et
r
ad
i
t
i
o
n
a
l
l
y andapprop
ri
a
te
l
y
i
d
e
n
t
i
f
i
e
dw
it
hth
er
u
r
a
ls
c
en
e
,i
n
c
l
u
d
i
n
gC
o
ll
e
g
e
so
fA
g
r
i
c
u
l
t
u
r
e
,t
e
n
dn
o
t
t
ob
e inth
efo
re
fro
n
t int
h
ec
u
r
r
e
n
tt
i
d
e
. A
s som
eh
av
e obse
r
v
ed
, wh
il
e
r
u
r
a
l co
mmun
i
t
ies an
dag
ri
c
u
lt
u
ra
ld
ev
elo
pm
en
t m
ad
e po
ss
i
bl
eth
etr
a
n
s
f
o
rm
a
ti
o
n
o
f kn
e
r
i
ca i
n
t
oanu
r
;b
an
iz
edi
n
dus
tr
i
a
l so
ci
e
t
y
,i
t m
aynowb
et
h
et
u
r
nfo
r
u
r
b
anAmer
i
c
at
otr
a
nsfo
rmr
u
r
a
lAme
ri
c
aan
dm
ak
ei
tanin
t
e
g
r
a
lpa
rt o
ft
h
e
con
t
em
po
ra
ry s
c
en
e
.
u
r
th ph
enom
enonI sh
a
l
ll
a
b
e
l
,o
rg
a
n
iza
t
i
o
n
a
lan
di
n
s
t
i
t
u
t
i
on
a
l
T
h
efo
pr
o
li
f
e
r
a
t
i
o
nandch
a
o
s. T
h
is ph
enom
e
nonisp
erh
apsb
e
st i
l
l
u
s
tra
t
edbyth
e
l
ehav
ep
r
o
b
l
em
sbu
t un
iv
e
rs
i
t
i
e
sh
a
v
ed
epa
r
tm
en
ts
." P
r
o
b
lem
so
f
c
liche
; "Peop
t
h
econ
tem
po
ra
r
ys
c
e
n
ea
re u
su
a
l
l
yg
en
er
a
l andi
n
te
r
dep
end
en
ti
nn
a
tu
r
e.

�- 11 -

So
l
u
t
i
o
n
sd
e
s
ignedt
om
e
e
t t
h
e
s
eprob
lem
s
,how
ev
e
r,a
r
eu
s
u
a
l
l
ys
p
e
c
i
f
i
c and
un
r
el
a
t
ed. Toi
l
l
u
s
t
r
a
t
e
,p
robl
em
so
fr
u
r
a
lhous
i
nga
t on
c
e inv
o
l
v
eissu
es
o
fe
co
nom
i
c
s
,h
e
a
lth
, con
s
t
r
u
c
tion d
e
ta
i
l, po
li
ti
c
a
lrespons
i
b
i
l
i
ty
,and
so
c
i
o
l
o
gy. R
espon
s
ib
ilities
, how
e
v
e
r, a
ref
r
agm
en
tedandde
c
en
t
r
a
l
i
z
edi
n
p
r
i
v
a
te andpub
li
cfi
n
a
n
ci
a
li
n
s
t
i
t
u
t
i
o
n
s,gov
ernm
en
t
a
l ag
en
ci
e
sand depa
r
tm
en
t
s
, and mu
l
ti
p
l
eu
r
r
i
.ve
r
sity d
epa
rtm
en
tsa
s wel
l
a
sp
r
i
v
a
t
eindu
s
tr
y
. \
'Th
e
re
do
e
st
h
em
ech
an
ismex
i
s
t fo
rb
ring
ingt
o
g
e
t
h
e
rd
i
v
e
r
g
en
t know
led
g
eresou
r
c
e
s
w
i
th t
h
em
u
l
t
ip
l
i
c
i
t
yo
fa
c
tion ag
en
c
i
e
st
om
ak
e a con
c
er
t edim
pac
t upon
i
n
a
d
equ
a
t
eru
ra
lhous
i
ng
. Yo
uc
anc
i
t
emo
r
e p
o
i
gn
ant i
l
l
u
s
t
r
at
i
on
sthanI
o
fthef
r
u
s
t
r
a
t
i
o
n
so
f su
chdi
s
c
on
tinu
ity i
nt
h
en
a
t
u
r
eo
f prob
l
em
sand
so
lu
tion
s.
Two w
e
ek
s agoI m
e
tw
it
ha g
roup o
flead
e
r
so
fthe app
leindu
s
t
ry
. T
he
i
r
s
in
g
l
econc
e
rn w
a
stotrytob
ringo
rd
e
rou
to
fthe c
h
aoti
cor
g
a
ni
z
a
tio
n
a
l
s
it
u
a
tioni
nwhi
c
ht
h
ey foundt

~n el e

wi
t
hg
re
a
tn
um
be
r
so
ff
a
r
mm
a
rk
e
ting

c
oo
pe
r
at
i
v
es and cor
p
o
r
a
t
i
o
n
s
,in
d
u
s
t
r
yg
roup
s, co
mmi
s
s
i
o
n
s, andcou
n
c
il
s
and
a
tt
h
e st
a
te
, re
g
i
on
a
l
, and n
a
t
i
o
n
a
ll
e
v
e
l
s
;
/
t
h
es
t
r
a
i
ned r
e
l
a
t
i
o
n
s
h
i
p
s
b
e
tw
e
enp
r
oduc
e
r
s
,p
roc
ess
o
r
s
,anddi
s
t
r
i
b
u
t
o
r
s
. A
s onef
a
rm
e
rme
r
ri
b
e
r
n
t
ed
, "Ev
e
r
yt
im
ew
ehav
eap
ro
b
lem
,t
h
eu
n
iv
e
rs
i
t
yrecomm
end
st
h
a
tH
e
c
omme
d
eve
l
o
p anot
h
e
ro
r
g
a
n
i
z
a
ti
o
no
r comm
i
t
t
e
e tocop
e wi
t
hi
t
.W
e
'v
e s
e
t th
em
a
l
lu
p andw
e1r
ewo
r
s
eo
f
ft
h
a
nw
ew
e
r
e be
fo
re
.
"
Int
h
ev
a
s
tknow
l
edg
er
e
sou
rces o
f OUT uni
v
e
r
s
iti
e
s
,th
e
r
em
u
s
th
e
si
g
n
ific
a
n
t bod
ie
so
f know
l
e
d
g
ew
hi
c
hc
anb
e di
r
e
c
tedt
op
rob
lem
ssu
ch a
s
t
h
e
s
e
--p
rob
l
em
so
f (a
;m
ob
i
li
z
ing d
i
v
e
rg
e
n
tr
e
s
our
c
e
st
ob
e
a
r on si
.g
n
.
i
.
f
'Lca
r
r
t
conc
e
r
ns
,and (b
)l
i
n
k
i
ngthe en
er
g
i
e
s0
ff
r
a
gme
n
t
ed
, spec
ia
liz
edag
en
ci
e
s
ando
rg
ani
z
a
ti
o
n
sto ad
eq
u
ate
lycop
ew
i
thissu
es
. I w
ou
l
dsu
bm
it t
h
a
tm
any
i
f
no
tmo
s
to
f t
h
e po
litic
a
l, s
o
c
i
a
lande
cono
m
i
c i
n
s
t
i
t
u
t
i
ons s
e
r
v
i
n
g
a
g
r
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c
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l
t
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ra
landr
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r
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lAm
e
r
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c
aa
r
einc
reas
ing
ly d
i
s
flU
l
c
tio
n
al i
ncon
t
em
po
rar
y

�- 12n
l
es
sou
ri
n
t
e
l
l
e
c
t
u
a
lr
e
sou
r
ces ar
ed
i
r
e
c
t
edt
o
so
c
ie
ty
. U
n
til andu
p
ro
bl
e
m
ssuchasth
e
s
e
, thec
h
r
o
n
i
ci
n
e
q
u
i
t
i
e
so
fag
ricu
l
tu
ra
l andr
u
r
a
l
Am
erL
ca w
f
.L
l
.p
e
r
s
i
s
t
.
An
ex
tph
enom
enon t
owh
ich w
ew
i
ll t
u
r
nou
ra
t
t
e
n
t
i
o
nb
r
i
e
f
l
yis t
h
a
t
o
ft
h
ech
ang
ing n
a
t
u
r
e and r
o
l
eo
fag
ri
c
u
l
tu
r
ei
nou
ru
r
ba
n
i
z
i
n
gso
c
ie
ty
.
I
'
l
l
no
tb
e
l
a
b
o
rt
h
i
spo
i
n
ts
i
n
c
em
any o
f you a
r
ee
x
p
e
r
t on t
h
i
st
o
p
i
c
.
C
o
lleg
es o
f A
gr
i
c
u
l
t
u
r
ee

e r~

ere

ar
eeng
a
gedi
nex
e
r
c
i
ses d
es
i
gn
ed t
o

an
tic
i
p
a
t
et
h
eag
ric
u
l
tu
ra
lp
a
t
t
e
r
no
fa d
e
c
ad
eo
r twoi
nt
h
ef
u
t
u
x
e
. Wh
i
le
w
erecog
n
iz
etha
tth
e ch
an
g
es o
ft
h
e
s
en
ex
td
ec
a
d
es w
i
ll b
ed
rm
n
a
t
i
ci
n
de
e
d
,
i
t
wou
ld seemapp
ro
p
r
ia
tet
or
em
indou
r
se
l
v
es t
h
a
tp
r
o
b
a
b
l
y ou
rp
r
o
je
c
t
i
o
n
s
ar
eco
ns
e
r
v
a
t
i
ve•
i
ch
ig
an s
t
a
t
eU
n
i
v
e
r
s
i
t
y
'
sC
o
l
leg
eo
fAg
r
i
c
u
l
t
u
r
eh
a
sb
een
.
F
o
r ex
am
p
le
,M
s
ed i
n"P
ro
je
c
t t80
," a p
r
o
jec
t
i
o
no
fl
'
i
ich
iganag
ri
c
u
ltu
r
et
oth
e ye
a
r
en
g
ros
1980
. Am
o
n
gt
h
ep
ro
jec
t
i
o
n
si
sa dow
TIw
ar
dt
r
e
n
di
nd
a
i
r
ycownum
b
e
rs
. I
n
v
is
it
i
n
g\
'
i
i
t
han E
x
t
en
si
o
nd
air
y
m
an r
e
c
en
t
l
y
,h
ei
n
d
i
c
a
t
edt
h
a
tif d
a
iryCO\
'TS
con
tinu
et
od
e
c
l
i
n
ei
nt
h
en
e
x
t th
r
e
e yea
r
sa
tth
es
amera
t
ea
sla
s
ty
e
a
r
.
th
ec
own
um
b
e
rf
i
gu
r
epr
o
j
e
c
t
e
dfo
r 1980w
i
l
la
c
tu
a
ll
ybereach
edby 1970
.
O
ne c
o
u
l
dq
u
e
s
t
i
o
na
l
s
o wh
e
th
e
ro
r no
tw
e a
reim
ag
i
n
a
t
i
v
e enoughi
nou
r
t
h
o
u
gh
tsr
e
g
a
rd
ingt
h
ef
u
tu
re
. Us
u
a
l
l
y ag
ri
c
ul
t
u
ra
lp
r
o
j
e
c
t
i
o
n
st
e
nd t
od
ea
l
o
n
l
yI
'
l
i
t
hq
u
a
l
i
t
a
t
i
v
eo
r qu
a
n
t
i
t
a
t
i
v
e chan
g
es i
nt
r
a
d
i
t
i
o
n
a
lcommod
i
t
i
e
s o
r
en
t
e
r
p
ri
s
e
s
, ye
tt
h
e
r
ec
anb
e noassu
ranc
et
h
a
t su
chw
i
ll p
r
ev
a
i
l
. A
ga
i
n
u
s
i
n
gt
h
ed
a
i
r
yi
n
d
u
s
t
r
ya
s ane

a ~l e ,

th
e
rei
sm
u
ch e
v
i
d
enc
et
osugg
es
t

t
h
a
tt
h
ed
airy cow m
igh
tb
e
com
e econom
ic
a
l
l
y ob
sol
e
t
ebythey
e
a
r2
.000
.
I
fsu
ch shou
ld o
c
cu
r, r
a
t
he
rm
a
jo
r ad
ju
stm
en
tsw
i
l
lb
en
ec
ess
a
r
yi
nA
rn
e
r
i
can
f
a
rm
ing
.

�- 13 Projections of farmer nwribers consistently indicate a downward trend.
In one state, for example, where 93,000 farmers were reported in the 1965
census of agriculture, the projection is that only 40,000 will be farming
in 1980.

I am sure you have similar projections for Kentucky.

A pertinent question then for those of us concerned with agricultural
education is "Hho':Till be the 40,000 farmers actually farming fourteen years
hence?

Is there any way in whi ch they can be identified now so that

educational programs can be designed whi ch will be of maximum benefit to
them?"

Conversely, of course, we must be concerned educationally with those

now farming or who have intentions to farm who will not be in this 40,000
group a decade and a half from now.
But to the point of the "40,000 farmers," we do knoH certain things.
For example, it s eems fair to assume that most of the 40,000 are already
farming and will simply be fourteen years older and fourteen years more
experi enced in 1980.

The significant point from our standpoint is

Wha t

II

educational influences will be reflected in their farming operations and
ot he r aspects of their lives?"
Beyond this, we know that of the members of this 1980 group, those
not now farming are likely to be sons of farmers "rho are farming at present.
This suggests a doub Le-sbar-r-eLed concern educationally.

First, studies

consistently indicate that farm parents tend to attach less importance to
education for their youngsters than do non-farm parents.

This seems to be

particularly true if the farm sons have intentions to farm.

Secondly, studies

again consistently show that boys who plan to farm feel that education beyond
high school is relatively unimportant and have lower educational aspirations
than do farm boys with other occupational plans.
an obvious challenge.

This duo-situation presents

�-14Look
ing nowt
oe
d
u
c
a
t
i
o
n
a
lp
rog
r
am
sf
o
rt
h
i
s"1980f
a
rm
e
r
"g
roup
,I
wou
ld s
u
g
g
e
s
te
d
u
c
a
t
i
o
n
a
lp
rog
r
am
so
r
i
e
n
t
e
dt
oa
tl
e
a
s
tt
h
r
e
es
i
g
n
i
f
i
c
a
n
t
f
a
rm
e
rr
o
l
e
s•
F
i
r
s
t
, mo
s
t o
b
v
i
o
u
s
l
y
,i
st
h
er
o
l
ea
sf
a
rmo
p
e
r
a
t
o
r
. Con
t
inu
ing p
r
o
g
r
e
s
s
i
n.tec

nolo~

w
i
l
lr
e
q
u
i
r
eim
a
g
i
n
a
t
i
v
ee
d
u
c
a
t
i
o
n
a
lp
rog
r
am
st
oa
c
comp
l
i
sh

a
p
p
l
i
c
a
t
i
o
ni
ncomm
e
r
c
i
a
lf
a
rm
inge
n
t
e
r
p
r
i
s
e
s
. L
a
rg
es
c
a
l
e
,h
i
g
h
l
ys
p
e
c
i
a
l
i
z
e
d
en
t
e
rp
r
i
s
e
se
i
th
e
ra
sa t
o
t
a
lf
'a
r
rnc
p
e
r
a
t
i
ono
ra
s ap
a
r
to
fa l
a
r
g
e
rfa
rm

u
n
i
ts
u
g
g
e
s
tt
h
en
e
ed f
o
rs
p
e
c
i
a
l
i
z
e
dt
r
a
i
n
i
n
gb
o
t
hf
o
rt
h
ef
a
rmo
p
e
r
a
t
o
r
andf
o
rf
a
rmwo
rk
e
r
s
. Th
ep
a
t
t
e
r
na
l
r
e
a
d
ye
v
i
d
e
n
ti
nsom
el
a
r
g
ef
a
rm
ing
e
n
t
e
r
p
r
i
s
e
swou
ld s
u
g
g
e
s
tt
h
en
e
ed f
o
rh
i
g
h
l
ys
p
e
c
i
a
l
i
z
e
dp
e
r
s
o
n
n
e
l
,j
u
s
ta
s
i
si
n
c
r
e
a
s
i
n
g
l
yc
h
a
r
a
c
t
e
r
i
s
t
i
co
fb
u
s
i
n
e
s
s and i
n
d
u
s
t
r
y
. As
e
condc
r
i
t
i
c
a
l
e
d
u
c
a
t
i
o
n
a
ln
e
ed o
ff
a
rmo
p
e
r
a
to
r
s
,o
fc
o
u
r
s
e
,i
sf
o
rm
an
ag
e
r
l1
en
t t
r
a
i
n
i
n
g
.
I
ti
sa
p
p
a
r
e
n
tt
h
a
tt
h
e1980 f
a
rm
e
r,
,
,
illb
eas
k
i
l
l
e
dm
an
ag
e
r d
e
a
l
i
n
gw
i
t
h
f
a
rma
c
coun
t
s andb
u
s
i
n
e
s
sm
an
ag
em
en
t
, h
a
n
d
l
i
n
gmon
ey and c
r
e
d
i
t
,d
e
t
e
rm
i
n
i
n
g
t
h
er
e
l
a
t
i
v
ep
r
o
f
i
t
a
b
i
l
i
t
yo
fv
a
r
i
o
u
se
n
t
e
r
p
r
i
s
e
s
, comb
in
.
inganda
d
j
u
s
t
i
n
g
r
e
s
o
u
r
c
ei
n
p
u
t
s
,m
an
ag
ing o
p
e
r
a
t
i
o
n
sf
o
rt
a
xp
u
r
p
o
s
e
s
,e
t
c
.
\
,
·
J
b
i
l
ei
t
m
ay
-n
o
t
b
ep
r
o
p
e
rt
ot
h
i
n
ko
ft
i
l
e1980 f
a
rmo
p
e
r
a
t
o
ra
s a wh
i
.
t
;
ec
o
l
l
a
rv
ro
r
-ker
,
p
e
rh
ap
sv
r
it
.hou
tn
e
c
k
t
i
e
,i
t
do
e
ss
e
emim
p
o
r
t
a
n
tt
oh
av
ei
nm
ind anim
ag
e
o
fa f
a
rmo
p
e
r
a
t
o
ri
n1980 a
p
p
r
o
p
r
i
a
t
et
ot
h
es
c
a
l
eo
fe
n
t
e
r
p
r
i
s
eand
o
p
e
r
a
t
i
o
nwh
i
ch w
ill c
h
a
r
a
c
t
e
r
i
z
es
u
c
c
e
s
s
f
u
lcomm
e
r
c
i
a
lf
a
rm
e
r
sa
tt
h
a
tt
im
e
.
Th
eo
p
e
r
a
t
o
ro
fa comp
a
r
ab
l
em
anu
f
a
c
tu
r
ing o
rr
e
t
a
i
l
i
n
go
p
e
r
a
t
i
o
nw
c
,u
ld n
o
t
b
e runn
inga l
a
t
h
eo
rpu
sh
ing a b
room
.
As
e
conds
i
g
n
i
f
i
c
a
n
tr
o
l
et
owh
i
ch e
d
u
c
a
t
i
o
n
a
lp
rog
r
am
s shou
ldb
ed
i
r
e
c
t
e
d
i
st
h
a
to
f connnun
i
tyl
e
a
c
l
e
r
. Th
i
sr
e
l
a
t
e
st
ot
h
ei
n
c
r
e
a
s
i
n
gcon
c
e
rnf
o
rt
h
e
q
u
a
l
i
t
yo
fr
u
r
a
ll
i
f
e
. Wh
en f
a
rm
sa
r
el
o
c
a
t
e
di
np
r
o
x
im
i
t
yt
ou
rb
an and
m
e
t
r
o
p
o
l
i
t
a
n a
r
e
a
s
,lUC
JS
to
ft
h
eadv
an
t
ag
e
so
fanu
r
b
a
n
i
z
i
n
gs
o
c
i
e
t
ya
r
e
e
q
u
a
l
l
ya
v
a
i
l
a
b
l
et
of
a
rmand non
f
a
rmr
e
s
i
d
e
n
t
s
. How
ev
e
r
, wh
en f
a
rm
ing

,
.

�-i
s-

is co
ndu
ctedi
nsp
a
r
s
e
l
ypopu
la
ted
. ev
enp
o
p
u
l
a
t
ion dec
lin
ing a
r
eas as
i
n
e
v
i
t
a
b
l
yi
st
r
u
ei
nm
a
n
y i
n
s
t
a
n
c
e
s
, sp
eci
a
l con
s
i
d
e
r
a
t
i
o
nmus
tb
eg
iv
en
top
rov
id
ingt
h
ee
l
em
en
ts\
.;rh
ich con
s
titut
eth
e "goo
dl
i
f
e
"t
o
d
ay
. Th
is
,
I ams
u
r
e,i
st
r
u
ei
np
a
r
t
so
fK
en
tu
cky andt
h
eSou
th
,j
u
s
ta
si
t
isi
n
m
a
n
y a
r
e
a
so
ft
h
eM
idw
e
s
t, G
r
e
a
tP
l
a
i
n
s
, Sou
th
'
l
ies
tandF
a
rW
e
s
t
.

H
ow c
an

ed
u
c
a
tion
a
l,h
e
a
l
th
, so
c
ia
l
,p
r
o
t
e
c
t
i
v
e
,s
e
r
v
i
c
e
, cu
ltu
ra
l op
p
o
r
t
u
n
i
t
i
es be
ailab
l
e
, adequ
a
t
ei
nbot
hqua
n
t
i
t
yandqu
alit
y
. S
tud
i
e
sv
Toul
dsug
g
e
st
m
a
d
e av
qu
it
ec
u
n
v
i
n
c
i
n
g
l
yt
h
a
tr
u
r
a
lco
mmun
i
t
i
es i
ng
ene
r
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la
re "
d
i
s
a
dva
n
t
ag
ed
"a
s
r
e
ga
r
d
st
h
es
i
g
n
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f
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te
lem
en
ts r
e
l
a
t
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ot
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a
lity o
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anl
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e
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a
rm
eshou
ldb
es
en
s
i
t
i
v
et
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ss
i
t
u
a
t
i
o
nand equ
ipp
edt
ocop
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i
t
hi
t
peo
pl
e
ffec
ti
v
e
ly
.
F
in
a
ll
y
,1w
ou
l
ds
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s
t ed
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t
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lp
rogrm
f
i
s re
l
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es
i
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c
a
n
t
ro
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ffa
r
mpeop
l
e as f
a
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mspok
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sm
en
. Q
,u
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rop
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ke
s
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en
rAm
ericanf
a
r
m
ingshou
ldbe f
a
rm
e
r
s
. A
sthe so
ci
o
-econom
i
c
p
o
l
itic
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lsc
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co
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t
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och
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nt
h
eu
r
b
a
n
i
z
i
n
gp
r
oc
ess
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a
rmspok
e
sm
enmus
tal
s
o
e
. E
conom
i
c
ch
ang

ro ~

and a
g
r
i
c
u
l
t
u
r
e
'
sp
l
a
c
ew
i
t
h
i
ni
t
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h
i
f
t
i
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gp
o
p
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l
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t
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n

an
dl
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rf
o
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er
n
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ppo
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ent o
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e
g
is
la
t
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r
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s
,i
n
t
e
r
r
e
l
a
t
i
o
n
s
h
i
p
s
o
fth
ew
o
rld co
mmun
it
y
-t
h
e
s
eand o
t
h
e
rd
ev
e
lo
pm
en
ts a
l
lh
av
e si
g
n
if
ican
ce
fo
r fa
rmp
eo
pl
e
. P
ro
f
e
s
s
o
rT
. T
N
. S
c
h
u
l
t
zh
as o
b
s
e
r
v
e
d 'CF
o
p
l
e and t
h
e
i
r
a
rmpe
lead
e
r
sa
r
eno
ti
ng
ene
ra
l conv
e
rsan
t w
i
thth
ei
d
eas
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h
ep
h
i
l
o
so
ph
i
c
a
lb
a
s
i
s
an
dh
i
s
t
o
r
i
c
a
lp
rocess
e
st
h
a
ta
r
ep
a
r
tandp
a
r
c
e
lo
ft
h
eu
r
b
a
n
i
z
a
t
i
o
nand
in
du
s
t
r
i
a
l
i
z
a
t
i
o
no
f,
;.;rh
i
c
hmod
e
rn a
g
r
i
c
u
l
t
u
r
eis ani
n
t
e
g
r
a
lpa
r
t. Th
es
c
i
e
n
t
i
f
i
c
an
dtechn
o
l
o
g
i
ca
lknow
led
ge und
e
r
l
y
i
ng mod
e
rn ag
r
i
cu
l
t
u
r
e is w
e
l
l un
d
e
r
s
t
o
o
d
by f
a
rmp
eop
le
, bu
tt
h
e ch
anging so
c
i
a
lande
cono
m
i
c f
r
am
ewo
rkis s
till l
a
r
g
e
l
y
int
h
er
e
a
l
mo
fmy
th
." D
r. Jam
es T
. B
onn
en,a
g
r
i
c
u
l
tu
ra
le
co
no
m
i
s
ta
t i
Mch
ig
an
st
a
teU
n
i
v
e
r
s
i
t
y andr
e
ce
n
tm
emb
e
r o
ft
h
eP
re
s
i
d
e
n
t's Coun
c
i
lo
fE
conom
ic

�- 16 Adv isors , has summariz ed the s ituat ion i n this way :

"In my op i ni on, f our

sets of f act s dumi nate any r eal ist ic desc r ipt i on of the scene in ag r icul t ure
t oday :
"1 .

The power struct nre of thi s soc iety ha s bee n tr ansformed and the
p ol i t ical l e ad e r s hip of agr i cult ure has eit her not awakened t o
t hi s f a ct or, trapped by it s own mythologie s i s unable , even
unwill ing . t o adapt or gani zation , poli cie s and tac t i c s to be
ef f ec t i ve in the new p ol i t ic al reality.

" 2.

The commercial ag r i cultural p ower' s t r uct ure ha s r eache d a s tat e
of extreme organizat ional fragmentat ion , a nd it s l eade r shi p i s
so engr ossed in internecine warfare that t he se f ragme nted el ements
of

c o~nercial

agriculture are themselves co ntributing gr eat l y to

ge neral erosi on of the political p ower whi ch together t he y exert .

"3.

The underlying web of interdep endent commer c i al , governmental,
p ol i t i cal and educat i onal organi zations in the s er vice of
ag r i cult ure are chang i ng and no longer a r e a s effective as once
they vler e in i dentifying a nd s olving t he p roblems of rural life .
The or gani za tional system i n a gri culture i s b ecomi ng social ly
d L sf'unc t Lona.l ,

"4.

With f ew excepti ons, i n any direction you look, t here ar e rising
l evel s of co nfli ct, t ens i on , and mount i ng evi de nc e of vmat can
only be described a s a spectacular fai l ure of l eader ship.

The

ge ne rat ion of i ndividual s who now man these organizat ions do not
unde r stand their dependence one upon anot he r , nor do they perceive
the changi ng situati on of t heir s ist er instituti ons well enough
to be able to r elate themsel ves i n a ma nner tha t avoi d s unnece s s ary
conf l ict .

They are t hus led i nto mut ual l y s elf-destr uct i ve

patte r ns of behavior."

�-17D
r. C
.E
. Bi
shopo
fNo
r
th C
a
r
o
l
i
nast
a
t
eUni
v
e
r
s
i
t
y
,n
ewE
x
e
c
u
t
iv
e
D
ir
e
c
t
o
ro
ft
h
eP
r2
s
i
d
e
n
ttsCommi
s
s
i
o
non Ru
r
al P
o
v
e
r
t
y
,h
a
ss
a
i
d
: "M
o
s
t
pu
bl
i
ca
f
f
a
i
rs p
rog
ram
so
ft
h
elan
d
-g
ran
tu
n
i
v
e
rs
i
t
i
es r
e
ma
i
nre
l
a
t
i
ve
l
y
in
e
f
f
ec
tiv
e•
•
.
t
h
eco
ll
e
g
e
so
f ag
ri
c
u
ltu
r
ec
a
ntakeli
tt
l
ep
r
i
d
ei
nth
e m
e
ag
e
r,
i
r
r
e
so
lu
tep
rog
r
am
s wh
i
ch th
ey h
av
e dev
el
o
p
ed•
••
.
To f
a
i
lt
od
ev
e
lo
pp
r
og
r
a
m
s
wh
i
ch an
ti
c
i
p
a
t
ether
e
a
ln
eed
so
fthep
eopl
eist
ound
erm
in
ep
u
b
l
ic con
f
id
en
c
e
i
nt
h
eu
n
iv
e
rs
i
t
i
es
.
"
T
h
ee
x
t
e
n
tt
owh
i
ch such a s
i
t
u
a
tion ex
i
s
tsisi
na s
en
s
eanin
d
ic
tm
en
t
o
fed
u
c
a
t
i
o
nina

ric

lt ~ e

i
nth
ep
a
s
t and an obvi
o
u
sch
a
lleng
etod
ayand

tomo
r
ro
-w
.
T
hef
in
a
l ph
enom
enon w
i
th w
hi
c
hw
e,r
i
ll d
e
al i
st
h
a
twh
i
chI sh
a
ll la
b
e
l
t
h
econ
c
e
rnf
o
rt
h
em
ann
e
ro
f l
i
v
ing o
rth
e qua
l
i
t
yo
flif
e
. Is
en
s
et
h
a
t
mod
e
rnAm
eri
c
an
sa
r
ef
i
ndi
n
gt
h
a
tt
h
eo
l
dco
ncep
to
fs
t
and
a
r
do
fliv
i
n
g
u
s
u
a
l
l
y con
c
ei
v
edi
ntan
g
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b
l
ean
dm
at
e
r
i
a
l
i
s
t
i
ct
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rm
si
sno l
o
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r ad
eq
u
at
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od
es
c
r
i
b
eo
u
r hum
anasp
ira
tion
s
. In
cr
e
a
s
i
n
g
l
y
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ea
r
e con
c
e
rn
e
dw
i
t
ht
h
e
q
u
a
l
i
t
yo
ft
h
el
i
fe~

ic

a
ton
c
e ev
iden
ti
nt
h
ede l

e
a
chin
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iv
idua
lrnayexp
e
r
i
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n
c
e
. Su
ch con
c
e
rn is
~e

o
fF
ed
e
ra
lp
r
o
g
r
am
sd
i
r
e
c
t
e
dt
osu
chend
s.

l
l
us
tra
ti
o
n
sw
i
.L
l
,b
e th
r
e
einnumb
e
r.
t
.
I
yi
sth
ep
Y
r
am
id
ing con
c
ernfo
rt
h
eq
u
a
lit
yo
f ou
r envi
ronm
en
t
.
firs
t, i

'
·rea
r
e in
c
r
eas
i
ng
l
yc
o
n
s
c
i
ou
so
fth
ei
n
f
l
u
e
n
c
eo
fenv
ironm
en
t upon th
eq
u
a
lit
y
o
fo
u
rd
a
il
yl
i
v
e
s
,wh
e
th
e
r it be r
e
f
l
ec
tedin p
rog
r
am
so
fu
rb
anr
e
n
e
wa
l
,
h
ous
i
ng dev
e
l
o
pm
e
n
t,h
i
ghw
ayb
e
a
u
t
i
f
i
c
a
t
i
o
n
,a
i
ro
rw
at
e
rp
o
l
l
u
t
i
on
. In
T
h
e Qu
i
e
tC
ri
s
i
s
,S
e
c
r
e
t
a
r
yU
dal
l
o
bse
r
v
es I
tAm
e
r
ic
at
o
d
a
ys
tan
d
s po
is
e
d
OD

ap
inn
a
cle o
f w
e
a
l
t
handpow
e
r. Y
e
tw
el
i
v
ei
na l
a
n
do
fva
n
i
s
h
i
n
gb
e
au
t
y
,

o
fi
n
c
reasi
n
g ug
l
i
n
ess
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fs
h
ri
n
k
i
n
gop
en sp
a
c
e
, ando
fanov
e
r
a
ll env
ironm
e
n
t
t
h
a
ti
sd
im
ini
s
h
ed d
ail
ybYp
a
l
lu
ti
o
nandnoi
s
eand b
ligh
t.
It A
sv
re s
ol
v
eon
e

�-1
8p
ro
b
.L
em i
nag
r
i
c
u
l
tu
r
et
h
r
o
u
gh cr
e
a
t
i
o
no
fa n
ev
rp
e
s
t
i
ci
d
eo
r an i
n
du
st
r
y
rou
gh'
:
J
a
s
te d
i
s
p
os
a
l,vetendt
oc
r
e
a
t
eo
th
er
sandw
h
i
.L
ethe ge
n
i
u
so
f
th
Am
e
r
ic
ante
chnolC
i
gy is d
i
r
e
c
t
e
dt
ot
h
ebe
tte
rm
en
to
fl
i
f
efo
r m
an
, Q
u
a
l
i
t
y
i
nt
h
i
sl
i
f
eise
l
u
s
iv
e
.
T
h
er
o
l
eo
ft
h
eU
ni
v
er
s
i
t
yi
nt
.h
eenv
i
ronm
en
t
a
lf
i
e
l
dise
v
o
l
v
i
n
g
.
W
i
th t
h
ed
emon
s
t
ra
t
edexp
eri
e
n
ce and su
c
c
e
s
so
fc
o
l
l
e
g
es o
f ag
ricu
l
t
u
r
ei
n
t
h
eeDv
i
ronm
en
ta
lre
l
a
t
i
onsh
i
ps o
f m
a
l
lw
i
th n
a
t
u
r
a
lr
e
s
o
u
r
ces
,wh
a
to
ppo
r
tun
ities
e
x
i
s
tf
o
rt
h
e
se co
lleg
e
st
ocon
tinu
e an
daga
i
nd
emons
t
r
a
te l
e
a
d
e
r
sh
i
pint
h
e
ap
p
l
i
c
a
t
i
o
no
fknow
led
g
etos
ig
n
i
f
i
c
a
n
tenv
ironm
e
n
t
a
lpr
o
b
l
e
m
s
.
~cond ,

i
n
c
reas
i
n
grecogn
i
t
i
onis be
ing g
iv
en t
ot
h
em
u
ltip
lic
ity o
f

in
f
l
u
en
ces o
ft
h
ed
ev
e
lo
pm
e
n
to
fyoung peop
l
e
. I
no
t
h
e
rwo
r
ds
,w
ea
r
e
b
eg
i
n
n
i
n
gt
oappr
e
c
i
a
t
et
h
e"
e
x
t
e
n
to
fth
eg
a
l
a
z
y
"o
f th
e un
iv
e
rse o
f
edu
c
a
ti
o
n
. Inc
r
eas
i
n
g
l
yw
eapp
rec
ia
teth
a
t th
e
r
e ar
eth
reem
a
jor i
n
f
lu
ences
e
s
so
fyou
thdev
e
lo
pm
e
n
t: (
a
)i
n
f
l
u
e
n
c
eo
fhom
e and f~lily,
inthe p
ro
c
(b
)i
n
f
l
u
e
n
c
eo
fs
cho
o
l, and (c
)i
n
f
l
u
en
c
eo
ft
h
ecommun
i
ty\
-d
thth
eo
r
g
aniz
a
t
io
n
s,i
n
s
t
i
t
u
t
i
o
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s
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p
p
o
r
t
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n
i
t
i
es
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e
i
g
h
b
o
r
s
,e
t
c. wh
i
ch a
r
ea pa
r
to
f
v
i
t
a
lcommun
i
tyl
i
f
e
. Ou
r con
ce
rnis b
o
t
hw
i
th t
h
ef
a
c
to
fth
em
u
l
t
ip
l
i
c
i
t
y
o
fi
n
f
l
u
e
n
c
e
sandw
it
hQU
a
lit
yJ
fe
a
ch o
ft
h
e
s
ei
nt
h
ed
eve
lopm
e
n
to
fyoung
p
eo
p
le
.
I
n
c
r
e
as
i
ng ev
i
d
enc
e su
gg
e
ststh
a
t th
e"
p
r
o
b
l
empeopl
e
"C
i
f soc
ie
ty (
t
ha
t
is
,th
o
s
ew
hofa
i
lt
ope
r
fo
rmt
h
ep
rodu
c
ti
v
ero
l
es'
'
s
r
h
ichsoc
ie
ty expe
c
t
so
f
th
em
)
,a
r
et
h
eres
u
l
to
f in
ad
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a
t
e hom
ean
df
am
i
l
ys
itu
a
ti
o
n
s
. O
pe
r
a
t
i
o
n
H
ead
s
ta
rt is based on ev
id
en
ceth
a
t age
-fi
v
eis t
o
ola
t
efo
ro
u
t
si
d
ei
n
f
l
u
en
ce
t
oo
ve
rcom
etheim
pac
to
ft
h
e pa
ren
ta
l andhom
es
i
t
u
a
t
i
o
n
. Th
eb
e
st e
f
fo
rt
s
o
f sch
oo
ls
,s
o
c
i
a
lw
e
lfa
re ag
en
c
i
es
,andc
o
r
r
e
c
t
i
o
n
a
li
n
s
t
i
t
u
t
i
ons c
an
no
t
Civ
e
r
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Across t he count ry the 4- i-1 Cl ub pr ograrn of Exten sion i s t aking on a ne w
l ook .

Exci t i ng changes in educational opp ortunities, pr oject des i gn , programs

and a ctivities are be i ng initiated.

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generate incre a s ed support nat i onally to dramat ical ly expand t he 4-H program.
As one pers onal ly a nd p r ofessional ly committ ed and gr a t e f ul to 4-H, I regard
t his as highl y desirab l e and I s upport it f ull y , but this does leave unanswered
the quest i on of t he univer sity's total r ole in youth development.

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enab l ing legislati on for Extension, for exampl e , do I find the p r ono uncement,
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a nd trip s."

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t o enhance the ve llbe i ng of young pe opl e .

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educat i onal effort ha s it been determined that in order to r e ceive the
educat ional benefi t s of t he uni ve rs i ty, t he cli ent mus t joi n a gr oup , l earn
a pl edge, s i ng a s ong, a t tend a mee t ing , and compl ete a rep or t.

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youth phase of Extension' s educati onal a ctivities have such condit ions been
pres cr ibed .
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j ust i f i cat i on t oday f or a 4-H type p rogram t ha n ever befor e .

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rather i s to emphasiz e t hat ther e are "more I'ray s than one to skin a cat" and
t ha t there are more ways t han the complex organi zat i onal pat t er n of 4-H for
t he kn owledge resour ce s of the univer sit y t o be benefi cial t o young people.
I n t he 1963 Na t i onal Conferenc e on Rura l Youth , ten central i s sue s were
i dentifie d.

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(b) i nitiat e and expand r elat ed educational program s s uch as voluntar y
yout h group s , library f'ac i l.Ities, church re s ources, parent educat i on , and t he

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In y our dedicat i on to " helping p eople he lp

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�</text>
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                    <text>CONTINUING EDUCATION:

A LOOK TO THE FUTURE

Remarks by Dr. Russell G. Mawby
President, W. K. Kellogg Foundation
California State Polytechnic College - Kellogg West Dedication
December

6, 1971

I

Thank you for privilege of participating in this dedication of Kel l ogg
t h e Center of Cont inu i ng Education for the Ca l i f or ni a State Col l eg e Sy s t em .
is always a pleasure to visit Cal Poly.

~Test,

It

In my seven years with the Foundati on I

have had the opportunity of b e i n g here a number (If times; s pec i al pleasure..--not only
California but throughout the count ry .

One such visit in 1966 with Dr. Emory ¥

Morris (special greetings) when idea of this Center fir st discussed; Ar-abian
Committee soon after Kramer came as Vice President.
Much has t r ans pi r ed :
Many groups --

Many people
Trustees
Public officials in government - Legislative &amp; Executive
Staf f in Chanc el l or 's office

Cal Poly Family

Faculty and administrative personnel of this institution
and others of the System
Community organization ... business and Lnds utry _. 'Tho
helped finance

But a few individuals stand out Juli an Mc Phe e , a great leader, a solid educ at or, a real do-ce.r
Poly Vue 1965 Voorhis Caro~us (K. Kitch)
Glen Dumke
Bob Kr-amerJ ohn O'Hara
to all, individually and collectively - express compliments of Foundation
on this occasion

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center
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Only as the knowledge resource of the

19

institutions

become more fully available to people throughout the State through programs of con-t.inuing education T-rill the dream be r-ea.l i.z ed.
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budgets not as large as you think they should be)
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(5
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ly
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(6
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�11

Mos t of the r equ e s t s our Foundation receives in continuing educat i on have goals
of findi ng out morF:' a"bout a problem, of comp:'eting another study as a basis for
possible a ction , rather than really doing something about it , based upon the
wealth of knowledge and experienc e cur r ent l y availab l e to us.
With r e f er enc e , t he r e f or e , to a systematic implementat ion of the concept
of lifelong learning--the needs are apparent, we have the kn ow-how for substantial
progress , we need only get on with it!
On thF:' oc casion of this dedi c at ion of your Kel l ogg West, we wish yo u of
the State College System well in your efforts .

�</text>
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                    <text>TODAY'S FOUNDATION IN TOMORROW'S WORLD
Remarks by Russell G. Mawby, President,
W.	 K. Kellogg Foundation
at the
21st Annual Conference of National Council on Philanthropy
Washington, D.C.
December 5, 1975
I

It is a privilege indeed for me to be a part of the
program of this 21st Conference of the National Council on
Philanthropy.

I have

perso~ally

benefitted greatly from

participating in the conference sessions this week and I
welcome this opportunity of sharing with you some thoughts
in the waning moments of our meeting together.
Certainly the theme for this conference, "Philanthropy
and Government," is both significant and timely.

As we ob-

serve our nation's Bicentennial, it is appropriate to remind
ourselves that voluntary giving--of time, talent, money--is
an American phenomenon which characterizes our society.

From

the days of earliest settlement, we have endorsed and employed
a pluralistic approach in meeting societal goals, mobilizing
both private and public resources.

In these three days

together it has been encouraging to hear spokesmen from both
the private and public sector reaffirm this historic commitment
and endorse efforts to further strengthen the private sector

�and enhance the private-public relationship that the best
interests of our people may be served.
II
I have been asked by your Program Committee to comment
on "Today's Foundation in Tomorrow's World."

To be more pre-

cise, I will be limiting my comments to private grant-making
foundations.
This emphasis is in no way intended to depreciate the importance of any of the others.

In fact, there is great tempta-

tion, for example, to give particular attention to the some 250
community foundations throughout our country, a group of foundations whose future seems particularly bright.

An efficient and

effective means of mobilizing private resources to serve local
needs, these foundations are serving very useful purposes in
their respective communities.

It seems safe to predict that

community foundations -- for various reasons, including their
favored position under current tax law -- will become increasingly
important in the philanthropic scene.
In addressing our attention to today's private grant-making
foundatiotis and the challenges of tomorrow, there is an almost
automatic inclination to recite again the unique characteristics
of these philanthropic entities; to record once more their
contributions in the past and at present; to chide them yet
again to be more responsive, creative, innovative, risk-taking,
accountable, somehow accommodating to critics of all persuasions
2

�who admonish them for being both too conservative and too
activist -- and, in looking to tomorrow, to run off yet another
list of the critical issues on the agenda of mankind.

To do

so with this group, however, would seem to serve little useful
purpose.

As beneficiaries, stewards and/or students of private

foundations, you have a degree of knowledge about them.
realize that private foundations

You

(actually private resources

which are voluntarily and irrevocably committed to public
benefit) are but one small part of the private voluntary sector,
simply a legal mechanism by which the fruits of the free enterprise system can be systematically directed to social benefit
through private voluntary initiative.

All of us here are con-

cerned with the continuing vitality of private philanthropy and
recognize that, whether donee or donor, our futures are inextricably
entwined.

It is to that future which I propose to direct our

attention in the most candid and pragmatic terms.
III
The title of my remarks "Today's Foundation in Tomorrow's
World" has a somewhat prophetic quality.

In the first place,

it is sobering to realize that the only private foundations
in tomorrow's world already exist today.

Under current tax law,

the birth rate of new foundations is virtually zero, the few
exceptions being essentially those for which irrevocable instruments had been drawn pre-TRA-69.

3

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conomy w
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f TRA
-69 w
h
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c
ha
r
ed
r
y
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n
g
up t
h
ef
l
owo
fn
ew c
a
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dw
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ma
n
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t
e the con
ti
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ge
rosion of the
ir p
ro
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tive a
s
s
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s
.

4

�Many of today's foundations -- the W. K. Kellogg Foundation
being but one e xample -- started as small foundations which
later received substantial assets from the donor and/or his
estate.

Many of the smaller foundations of today were created

with the same intent.

However, because of the several dis-

incentives of TRA-69, no significant amount of new capital will
now flow into these foundations.
But the most debilitating provision of the current Code is
Section 4942, which requires that private foundations payout
for their charitable purposes each year the greater of net income
or 6 percent of the market value of their assets.

Investment

managers know that historically portfolios produce less than
6 percent, actually over the long term somewhere closer to
3.5 or 4 percent.

Thus, to meet this excessive payout require-

ment, foundation managers must consistently invade their corpus,
thus continually eroding away the productive base on which their
philanthropic activities depend.

This is an unsound practice

in the prudent fiscal management of private entities and will
progressively impair the effectiveness of all foundations.
Let me illustrate the impact of the present payout requirement using the foundation with which I am associated .

From

its inception in 1935 through its 1976 fiscal year, the W. K.
Kellogg Foundation Trust will have made actual distribution
of $29 6 million for charitable purposes.

If the distribution

requirements of TRA-69 had been in effect during those 42 years
5

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6

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b
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: F
o
r
d
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k
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f
e
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r
, J
o
h
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, K
r
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e
, L
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l
y
,
p
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r
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p
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.

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h
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l
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swo
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sdom
7

�or best interests of the private foundation field at large.
To its great credit, the Council on Foundations appreciates
this diversity among foundations and in its public statements
and testimony conscientiously reflects the broad range of
private foundation interests.

One such excellent example is

the report which the Council submitted to the Filer Commission
for use in their deliberations.
IV
While this assessment of today's foundation in tomorrow's
world may have a gloomy complexion, it is sharply brightened
by two realizations:
First, the agenda of pressing human issues deserving the
best efforts of both private and public resources is long and
urgent.

I n recent years, as government has grown ever larger

and more encompassing at all levels, some have seen the public
tax-supported sector as the ultimate architect and engineer
in all programs of social purpose.

This contrasts with the

tested tradition of the American experience -- the mutually
beneficial relationships of public and private enterprise in
serving the best interests of our nation and its people.
But there is now a growing awareness among our citizens
that burgeoning governmental programs and bureaucracies, ever
greater outpourings of governmental funds are not fulfilling
our nation's goals.

Simultaneously in the voluntary sector,

programs and professionals are becoming more sophisticated,

8

�responding in more adequate ways to the complex problems of
society.

The varied talents of volunteers are being effectively

utilized in more sensitive and valuable services which meet
human needs.

Often working in concert, public and private

efforts--in health care, education, libraries, services for
the elderly and the handicapped, youth-serving organizations,
church-related activities, special needs of minorities, cultural
arts--are better meeting human needs than could either alone.
Voluntary giving -- of time, talent, money -- will continue
to be an important ingredient in the betterment of the human
condition, enhancing recipient and giver alike.
Common sense tells us that the future will be even more
demanding of individuals and institutions than the past.

In

the spirit of this conference, the best of both the private
and the public will be required.

Hopefully private initiative

and voluntary effort will be permitted and encouraged to play
a major and appropriate role in the future as in the past.
Second, though certain provisions of TRA-69 are proving
counter-productive to the best interests of society by impacting negatively on philanthropy, the law can be modified.
Experience over the past six years provides a basis for careful review and revision through the Congressional process.
Unhappily, to date in the crowded agenda of priorities
confronting Congress, the subject of tax reform has received
scant attention.

And when tax matters are addressed, the
9

�concerns of philanthropy have not ranked high.

Hopefully,

concerted effort by such as the group assembled here will
result in further consideration of these matters by Congress.
I would emphasize that my concern rests not alone with private
foundations, but with all policy issues and laws which bear on
the private nonprofit sector.

For example, we must be vigilant

that further damage is not done through changes which could
negatively affect charitable giving by altering the charitable
deduction or discouraging gifts of appreciated assets.
One hoped-for objective of the Commission on Private
Philanthropy and Public Needs is to stimulate a systematic
rethinking by the American people of the role of the private
nonprofit sector.

The analyses and recommendations of the

Commission provide useful and stimulating insight and can
serve as the basis for reappraisal, not only at the national
level but at the grass roots.
assembled

1S

The challenge to the group here

to help this happen across the land.

Let's not

miss this opportunity!
In summary, if private foundations are to be an important
part of tomorrow's world, serious thought should be given to
the following:
1.

The provisions of TRA-69 which impact negatively and

discriminate against private foundations should be modified.
As recommended by the Council on Foundations in their report
to the Fi.ler Commission, there should be a reduction of the 4 %
10

�excise tax, which diverts money from donees; an adjustment of
the required annual payout; removal of special limitations on
gifts to foundations; adjustments in certain divestiture requirements; and an easing of certain program restrictions.
2.

Diversity among private foundations should be pre-

served and encouraged.

Fortunately, all do not have the same

purposes, areas of interest, style of operation, or sphere of
activity.

Such variety, with responsible stewardship by

conscientious trustees and managers and with appropriate
supervision in the public interest, serves donees and society
as well.

Certainly private foundations must be responsive to

the issues and needs identified in the Donee Group report to the
Filer Commission and presented in the panel on Wednesday, but
these areas of attention should not be exclusive.

Other eligible

donee groups, described by some as traditional -- the United
Way, the Boy Scouts, 4-H, the symphony, hospitals and homes for
the elderly, colleges and universities, both public and private
should not be denied continuing private sustenance.
3.

Constraints and regulation, whether by governmental

edict or self-imposed by the field, should be kept to a minimum.
Again assuming responsible stewardship and appropriate supervision, private foundations should not be further burdened with
stifling regulations, bureaucratic procedures, unending caveats.
4.

Finally, voluntary giving

whether of time or talent

or money and by whatever means -- is a fragile human action,
11

�subject to careful nurturing but easily turned off.

The person

of means who commits resources to a private foundation does so
voluntarily, irrevocably and completely -- 100 percent, beyond
any rate of taxation.

Further, those funds can then be ex-

pended only in accordance with the tax law, under IRS
supervision, and only for purposes and to

organizations and

institutions designated by Congress as being educational,
charitable and in the public interest.

To go far beyond this

in prescribing issues to be addressed, clientele to be served,
procedures and policies will be counter to the interests of
a vital private sector.

Centralized dictation will serve only

to further deplete the philanthropic reservoir.

v
The resources of private foundations are small in relation
to need.

But utilized wisely, they playa distinctive role,

often critical and catalytic, in providing for experimentation,
re-direction, exploration, service .... and thereby contribute
to betterment of the human condition.
In concert with the public sector, private initiative is
vital to further progress in fulfillment of the American dream.
Private foundations, once an apparently secure part of philanthropy,
are now an endangered species.

If they are to be a vital part

of private effort in the future as in the past, they must have
the understanding, support, and help of others who feel as do
we that private voluntary effort is important.

Ours must be a

reaffirmation of the individual and the voluntary, that the
greatest number may benefit and the highest goals be served.

12

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                    <text>Remarks by
Russell G. Mawby , Pre s i dent
w. K. Kellogg Fou ndation
50th Anniver s ary Luncheon
'l'he Duke	 Endowment
Dec ember 5, 1974
I

I am deligh t ed to be t..ri th y ou. for t.h i.s 50th Anniver s ary Luncheon of Th e
Duke Endoviaerrt ,

It i s a privilege and a gr ea t honor for me and the W. K.

Kellogg Foundation to participate in this significant occasi on .

The

Endovmen t whos e bi r thcl a:r we celebrat e today is a pioneer and s t at. esman
o~on g

private f oundat ions a nd it i s indeed fi tt ing t hat thi s thre shold

in its life be approprip..t ely marked.
It i s a s pecial 1)J ea.s ur-e for

I.1e

to b e here bec ause of the long hi story of

cordi al personal and profes sional r e Lat.i.en sh f.ps between 'I'he nuke
and t he VI. K. Kel Logg Found at i on.

E n d o ·.~. ra e n 1;

l ou ar-e our big brother- --or i s i t t ie::

sister--for ve \;ill. be c e.l cb r-a t.Lng our golden a nni ver s ary six y ears hence,
in 1980 .

During our fir st de c ade, in tne 1930 1 s , we concentr at eu upon t h e

developmen t of the ~1ichigan Co~@un ity Hea l t h Proj ec t (MCHP) in seven c oun t i es
of south central Michi 3an .

The msjor goal was the improvement of rural health

car e and it was de t e.rmLne d t ha t the r ole of hoapit.a.Ls cou.l.d be critical t o
the furtheran ce of this total co n-cent .

Dr. Emory Vl . Norris of the Founda-

tion staff was Given the responsibility of developinG a viable hospital
pr- ogr-am as an Lrrt egr-a.L co mponent of
The nuke

Endo~we:1t

£,1CHP .

Dr . Morri s SOO:1

Le ar-ned

that

t ad b y far tlie most exper t i se and experi enc e of any one

in the country in corJillunity ho s pit al dev el opment .

Consequently, Dr. Mor r i s

�2

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                    <text>COMMITMENT TO 4-H YOUTH
Remarks by Dr. Russell G. Mawby, President
W. K. Kellogg Foundation
at the Adults Session, National 4-H Club Congress
Chicago, Illinois
December 2, 1970
I

It is a great pleasure to be at National 4-H Club Congress again.

I t was 1944 that

I first attended, as a 4-H delegate from Michigan in the Soil and Water Conservation Program sponsored by Firestone.

It has now been six years since I was last

here in a professional role as a member of the state 4-H staff in Michigan.

I

thank your program committee for making it possible for me to be with you this
year.
4-H has been a tremendously important part of my life.

I'll not bore you with

lengthy reminiscing but my 4-H contacts go back 32 years to my first year as a
member of the Peach Grove Rustlers 4-H Club in Kent County, Michigan.
visit to a college campus was for 4-H Club Week at Michigan State.

My first

That visit,

coupled with the encouragement of a county agricultural agent, a county home
economics agent, and an area 4-H agent, plus the help of scholarships in Soil
and Water Conservation (Firestone), and Woodworking (Sears-Roebuck Foundation)
projects , resulted in my being the first member of my family to attend college.
Later, eight and a half years as State 4-H Leader in Michigan represented a most
stimulating and rewarding chapter in my professional life .

Now Ruth and I are

local 4-H leaders in the Busy Beavers 4·-H Club at Hickory Corners.
So your cornmittee has invited a biased, committed individual to consider the topic,
"Commitment to 4-H'Louth."

Hopefully, however, I can nonetheless make an objec-

tive contribution to the deliberations of these adult sessions"

Quite candidly

there have been times in my professional life when I felt better qualified for an

�2

ass ignme nt of thi s s or t .

During my day s on the

~ti c h igan

4-H

s taff ~

immer sed in 4-H affa irs a nd felt qual ified to dis cu s s the i s sue s.
that I am somewhat out of t ou ch a nd only hope that I can g i ve

8

I was de eply
Now I s ense

~ e r3p e c t iv e

a nd

dime ns i on which will b e useful to you .
II
In this vein I wou.Ld s ha re wi to. you certain impre ssions wh.i.ch have materialized
in these t wo days at thi s Congre ss .
First, a s would be a ny ob server, I am tremendously impre s s ed with the 4-H member
delegate s.

They are a great group of teenag ers, a refre shing c ros s s e ct i on of

American you t h .

You, your extension col League s a t home, l ocal lead e r s, parent s,

and fellow 4-H members can be pr oud t o have them a s r epres entat ive s of al l 4-Her s
a t thi s Na t i onal Congre s s .
Are they truly repre sentative?

Yes a nd no.

They are the bes t , se l ected tlrr ough

a n elaborate sys t em of s i f t i ng and screening over a l ong perlod of time.
In ag r i cult ural mar keting discus sions, we u s ed to ob serve t hat t he best grad i ng
devi ce is di stance.
tenure.

In 4-H the mo st s igni f i ca nt

gr adi ng de vi ce " i s age a nd

Mos t 4-Her s do not s tay around l ong enough t o ever be co ns i der ed f or par -

t icipation i n t his Congr es s .
di scredit of 4- H.
ment.

Il

This is not to their discredit or nece s sarily t o the

But thi s fact must be a conscious part of our pers onal commit-

We mus t b e un comfortable that 4- H do es not make a s much

differen~ e

in the

live s of all 4-H memb ers as it doe s in the lives of the se select few.
Se co nd , it i s a treat to be with local 4-H leaders ag ai n, t he few here repre se nting
more than a half a million volunteer lead ers ac r os s t he country .

Qui te cand idl y ,

in chang ing f rom extension to my current work, I have mi ssed mo st the l oc al lead ers.
They are commi t t ed , dedicated, co ns c ientiou s , wonderful pe opl e .

All of u s mu st

�3
recognize that in the final a nalysis, the qua lity of t he
LndLv.ldua.l. member i s de termine d by hi s

4-H l e ad e r.

4-H experience

f or any

Th i s s imply underscores t he

lmp ortance i n your prof es sional role of effort s in recrui t ment , training ,
motiva t ion, a nd appropr La'te rec ogni tio n fo r y our vo l unteer t ea ch i ng staff .
Third, it ' ::; a l ways g rat ifying t o meet ag a i n with Ext ens ion p ers onnel, fr om county,
s tate , a nd f e deral pos ition s of re sponsibil ity .

Extens i on pr of ess i ona ls con-

s ti tute the intelle ctual, knowl e dge r e s ourc e l eader ship of the informal ed uc at i on al
s ys t enl of ext e n s ion .

The s e prof e ss ionals in the l a nd-grant univers i t y sys t em,

with pr og r a m and subject matt er specializati on and r e spon s i b ili t y , rep r esent the
unique i ngredient whi c h make s the

4-H

pr ogr am di stinctive among a ll ot he r youth-

serv Lng , informal educ a t i ona l programs . As I vi sit vli t h you I ga i n a s e ns e t hat
ma ny t hing s vrhich are s ignif i ca nt and exc i t i ng indeed a r e happ ening in
out the count r y .

4-H t hr ough-

For your cont i nu i ng and per s i s t ent acc ompl i s hment s and for s uc h

i nn ovati ons in add i t ion , I c ompliment you.
Fina l l y, a t t hi s Nationa l Congres s, it 's a l way s a spe c i a l pr i v i l ege to meet donor
repre sentat ives, who p rov i de such tremendous suppor t for t he

4-H

Club p rogram .

At t he nationa l l evel t hi s suppor t i s s t r uc t ured through the Na t i onal
Committe e and the Na tional

4-H Club

Foundat ion .

4-H Service

At t his event it ' s gratifying to

se e ext e n sive donor p a rticip ation, wi t h the per s onal i nv olv ement of many leader s
of Ame r Lc an busine s s a nd industry .

Thi s i s , to me , one of the finest examp les

of joint effort b y t he pub l i c and private sectors of our society .

The kind of

donor partic i pation we s e e here can of cour se be rep l icated in each s tate and
a t county a nd l oc al c ommunity level s thr oug hout the country .
Mo s t donor r epre s entative s he re are from profit-making busine s s e nterpr ises .
r epre s ent a non- p r ofit or gani za t i on whic h nonetheless is a produc t of the free

I

�4
ent. e r-or Lse sys t em a nd i s de pe ndent upon bu.s i ne s s p rof i ts as the source of
f or gr a nt - ma ki ng purposes .

.i. n c orne

As I par t i c i p a t e in this Congr e s s , I s t i ll have the pe rs iste nt co nce rn which has
plagued me in the pas t , though I am embarr assed to s ound like a n ol d recording.
But I must as k ag ain, "What image of, what understanding of , what app r e c iat i on
for ou r private e nterpri s e system do t he de l egat e s to thi s Congr e s s t ake home
w-i t h them?

Do they have a full er unde r sta nd i ng of Viho ow-ns indus t ry, of w-ho man-

ages industry , a nd for what purp os es) a nd by w-hat me ans?
benefi ts fro m our i ndus t r i a l enterpri se ?
t he piec es fit together?"

Do they apprec iate who

Do they c omprehend s ome how- how al l of

Our s has bee n a p l ur a l i s t ic so ciety .

He have re c og -

ni zed t he importance of both t he public a nd t he pr ivate sectors in c on tributing
to human well -be ing

In recent years t here seems t o be a t endency t o ce ntral ize ,

to e mphasiz e the publi c sec tor sometime s eve n to the dep rec i a t i on of t he pr i va t e
se ctor.

And so I have a co nce r n that young pe op l e her e ) w-hi l e having t his

opoor-t.un l t y t o r ub s hou.l der s wi th l e ade r s of bus iness a nd industry , might none -

t he le s s go home wi th only a n i mpre s sion of gl i t te r , glamour) a nd a f f l uenc e and
w-i t h no c l ee.r er und er st an di ng of thi s economi c syst em wh i ch is the hear tbe a t of
our \·new of life .
III

As a po int of depa rture i n our de l iber a t ions on the t opic , " Commltmen t t o
Youth,

II

4-H

l et I s remind ourse l ve s of cer tain observations wh i ch may b e obv ious but

wh ich s ome t i mes are ove r looke d or f or gotten .
Fir st , our young people today repre sent the gr e a t e s t "n ext ge ne ration"l1is tory
ha s ever known !

Whe n compar ed with prior ge nerat ions , our yo uthful ge ner a t i on

is brighter j better educ atedj healthierj more h i g hl y motivated ; more c oncerned ,

�5
1,vith r~

greater s ens e of soc ial cons c i e nc e than ever befor e .

Mas s media a nd

other i nfl vences ar e prone to distort t hi s by f ocu s i ng on the "ug l y f ew, "
a nd we need t o keep the t rue p i c t ur e in f ocus.
Sec ond, a t the same t ime, t he youth r ol e in our socie ty has be c ome vague, indef ini te , uncer tai n, co nfused.
are "in Lf.mbo ; "

In a significant sense, young pe op l e i n our societ y

We r r e aware of various f a c e t s of thi s s i tuati on --the change in

the economic s tatus of adolesents , t he l e ngthening of t he schoo l per iod s o t hat
the number of "unpr oductive years" (from t he s tandpo int of t he indiv idual ) is
i ncre a s ed, t he variou s influenc e s of soc iety whic h prolong the adol e scent ye ars ,
the ways i n whi ch we keep them childish and then wonde r why t hey behave like
ki ds - -but we fai l t o r ecognize the penetrat i ng inf l ue nce s a nd impl i cations of
thls c i r cmQstanc e .
Third, there is a t emp t ati on a nd a tendency to gene r a lize and labe l, to c ategori ze
young pe opl e an vari ous cla s sifi c ati ons:
the d i s adv un t.ag ed » you can go on.

t he gi f ted, the exc ep t i.ona'l , t he urb an,

Whi le we a re inc lined to do t his &gt; for it

tend s to make our Job eas i er " we know that it c an 't be done .

I am encouraged

by wha t I regar d as convinc i ng evide nce t hat our society is bec omi ng inc r eas ing ly
concerned f or the l Dd i v idual c
l i ke

We can s e e this in formal educ a t i on, i n pr ogr ams

4-H, in s oc i a l welfare ag encies &gt; i n remedi a l a nd re habil i tative efforts.

A co nce r n f or indiVi duali t y is indee d difficul t t o i mp lement , but the firs t

s tep is a commi t ment to the co ncept.
Fourth, i ncrea s i ngly , pr of es s ional s in educ ation, whether formal or i nfor mal ,
ar e beginning t o r e c ogni ze the human developme ntal pr oce s s a s just that , wi t h ··
out d iscree t compartments .

There is no need to belabor this point wi t h you s ince

4-H Cl ub Wor k generally can be r egarded a s one of t he best examples of the practic al

�6
i mnl ement a t i on of t hese pr i nc i p l es .
I wou ld d i rect your a t t e nt i on ) however ) t o a s l ight ly d iffe re nt ram if icat ion of
t hi s p oi nt with the que stion) "What' s t he yo ut h segme nt of Ex t ens ion? I,

I 'll

not a nswer ) but I wou l d caution that a s a pr of e ss i ona l you cannot permit your s e l f t he luxur y of sayi ng "that' s no t our re sp ons i b i l i t y b e c au s e we' re con c erned only f or t he year s b e t ween the ninth a nd the ni ne t ee nth b i.r t.hdays . "
I f yo u are truly co nc e rned wi th y out h dev e l opme nt ) yo u have t o be conc e r ned with
the ye ars bo t h befo re and after.
Fifth) it s e ems wel l t o r emi nd our s e l ve s of the d i f f e re nc e or d isc r e pancy in
our soc ie ty b e t ween p r ob l ems a nd solut ions .

Mos t of the pr ob l ems whi c h co n -

cern us a r e ge ne r a l ) unsp ecializ ed ) linked t ogether ) int erdepende nt .

To qui c kly

c i t e ex ampl e s ) we might me nt ion pr ob l ems of a i r p ol l u t i on ) civil right s ) you t h
deve l opment ) urban ghe t t os .

But wh i l e the s e prob l e ms are ge nera l a nd i nt er -

dependent ) t he solut i ons whi c h so cie t y c on t r i ve s usua l l y a r e spe c i f i c) unrelat ed )
de tac hed ) d isc re e t) ove r l app ing .

If you wi l l t hi nk bac k t o t he problems I j u s t

c i ted ) you wi l l r e c ognize t he validity of t hi s p o i nt a nd t he pr ob lems p erpetrated
t hereby.

IV
And now let u s look brief ly a t s ome of the i s sue s which seem t o be cr i t i c a l in
our soc i e ty t oday .
n~ e t

To hark b a ck )

need s of you t h and soc i e ty .

4-H

was s tar ted at t he tur n of the ce nt ury to

At that time ) Boys a nd Gi r l s Club Work was out

fr on t educ a t ional l y) de a l i ng wi t h concerns cre sting then .

As profe s s ionals) the

que s t i.o n cc nfron ti ng u s now, of course ) i s "What are the i s sue s c r e s ting today? "
In bui l d ing b oth pub l i c and pr i va t e s upp or t for you t h pr og r ams like 4-H) it i s
c l' i tic al l y imp ol'ta nt t o focu s up on ke y problems and c oncer ns of societie s and
c ou ch e ducat ional ob j e c t i ves i n t e rms of thes e ne ed s , no t inst itut i onal goa ls .

�7
Quit e f r a nkly , Exte nsion and

4-H a r e t oo of te n i nclined to have se lf -cente r ed

go al s, deal i ng wi t h internal or i ns t i t ut ional i ssues rathe r than t he ultimate
obje c t ive s in terms of i ndi vi dua l s , c ommunitie s , a nd society.

MY obs erva t i ons

wi ll be bot h in t e r ms of the individual a nd of so c i e ty a s a whole.

I ' l l omi t

some of the obv iou s issue s wi t h which you a s 4- H profes s iona ls are grappl i ng ,
not bec aus e t hey 're unimpo r t a nt bu t be cau s e t hey a l r e ady have your a t t e nt i on - expans i on of member ship , the emp ha si s on scie nce , on progr ams i n ur-ban c ommunl&gt;
tie s , on re a c hi ng t he d isadvant aged , on invol ving boys ; on r e cruit lng a nd better
preparing adu l t l e aders.

I have not attempt ed t o rank the se items , t he listing

i s not complet e , hopefully you will ad d t Oj but I do f e el t he s e thought s have
r eleva nce as we l ook t o the chal lenge s confront ing Extension t oday .
1.

We s ee in our soc i ety a gr owi ng concer n for the manne r of livi ng

or t he quality of life a s c ontra ste d With the older co nce p t of s tandar d of living.

We ' r e a sk i ng our s elve s in the United Stat e s , "W hile

i t ' s t rue t hat we have the highe st s t a ndar d of living in t he wor l d ,
do v e re a l l y have t he be s t l i f e in the co mp l e te human sense ? "
I n y out h, we see a turn f rom mat e r i a l ism, a gr e a t e r co ncern f or t he
quality of l i fe .

This i s a he a r te ni ng deve l opment, hopef ul ly ev i denc e

of a maturing of our so ciety.

For Ext ens ion, which ha s be en more

ma te r i a l is t ic t ha n humani stic in it s goals and progre s s, t hi s emer gi ng
t r e nd ha s treme ndous i mp l ic a tions .
As

we l ook a t lif e i n r ural Ame r i ca t od ay ; we rec ogni ze t he harsh

r eali tie s of t ile " r ur-al. my t h . "

lIe ' r e we l l awar-e of s oc i e t y ' s c onc e rn

for the i mpoveri s hed , t he di s enfr a nc his ed , t he dis adv a nt age d j bu t 1,1e
r e c ogn i ze a l s o that deprivati on i s not necessa.rily a. c or ollary of

�8
po verty .

Many r ural Ame r Lo a ns , for exa mple , living i n i s ol a t ed

communities , do no t have the advantages of quality schoo l ing ) quality
he alth care , quality s oc ial and pr-ot.ec t r.ve serv i ces, cultural opp or t uniti e s, not be caus e of economic p ov er ty per s e but be cause of t he
II

social cost of space . II

2.

There i s a swe lli ng c oncern for the quality of t he e nv i ronme nt i n

v h i ch we l i ve .

In his new book, " Not So Ric h As You Thi nk ) II George

St c\far t obser ves :

"vfuen some fvture hi storian s i t s down t o summar i ze

that t he pre se nt ge ner a t i on of Americans ha s accomp l i shed) hls climact ic sentenc e c ou ld read :

IOf the water s, they made a ce s sp ool j of

the a i r, a depos i tory of po isons , and of the good ear th its elf, a
d UITrO

t il

As ve t hink of t he qualit y of t he e nv ironment , we are conc erned wi t h

a i r , wa t.e r s , s t reams , lake s, beauty) hous i ng , co mmunit ie s, s pa ce .
are co ncerned wi t h urban and c ount r y s i de deve l opment.

fif e

We lre as ki ng

i f it is ne c e s s ar y f or pe op l e ) ad ul ts and y ou t h a like , inev i tab ly to
trudge fr om c ount r y s i de to town for e conomic opportunit les f or growing
pr-opo r- t i.on s of ou r members to live in dens ely po pul a ted co mmuni ties.
And t.hl.nk of t he i mplic ations of t hi s concern of soc ie ty t o Ex t e ns i on
yout.h » r ogr-ams s I would caution t hat the prob lem i f: ba.gge r than r ubbi sh c Le arr- up and "p lan and p lant for beauty .

rr

Su ch t ang i b le act iv i -

tie s can b e a pa r t of t he curriculum but a bas lc purp ose must be
rel at ed t o t he devel opment of a t t i t ud e s

3.

c onvic t ions , and phi l os ophy .

I ncr e a s i ngl y, our s oc i e t y is co ncer ned f or t he po l i t i ca l institu-

ti ons of de mocr a cy .

As our s ociety has b een buffeted by t he onr u s h

�9
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to
r
so
fo
u
re
conomy
. I
f
t
h
i
s sy
s
t
em
, w
h
i
c
hh
a
sb
e
enba
s
i
ct
ot
h
etrem
endous d
e
v
e
l
o
pm
en
to
f ou
r
coun
t
r
yisto p
rev
a
i
l, th
e unde
rs
t
and
ing and sup
po
r
to
f ou
r ci
t
i
z
e
n
r
y
,
i
c
a
t
e
dt
oi
t
ss
tr
e
ng
then
ing andim
p
r
ovem
en
tr
a
t
h
e
rt
h
a
ni
t
sd
e
sd
ed
t
r
u
c
t
i
o
n
,a
ree
s
s
en
t
i
al
.

5
.

As

so
ci
e
t
yand i
t
sso
c
i
a
le
conom
i
c, andp
o
l
i
ti
c
a
li
n
s
t
i
tu
tion
s

ela
rge
r andmo
re com
pl
e
x
,i
n
d
i
v
i
d
u
a
l
smu
s
tb
e pr
e
p
a
r
ed t
ocop
e
ber.:om
wi
t
h
, tob
e
n
e
f
i
tf
r
om
,t
om
anag
e thesela
rg
e
-sc
a
l
es
t
r
u
c
t
u
r
e
s.

Ou
r

ind
i
v
i
d
u
a
l li
v
es a
re i
n
c
r
e
a
s
i
n
g
l
ydom
i
n
a
t
e
dby com
p
l
e
xor
g
a
n
i
z
a
t
i
o
n
s
-s
t
em
,t
r
an
spo
rta
t
i
on n
e
twor
k
s
,ch
u
r
c
h
e
s, s
t
o
r
e
s
,un
ive
rth
e schoo
l sy
s
l
t
i
e
sin
c
l
u
d
i
ng Ext
e
n
s
ion and4
-H
,indu
s
tria
lg
i
a
n
t
s; gove
rnm
en
t.

�10

Peopl e i n t he ' 70 s and t he dec ad e s a he ad wi l l do l e s s an d l e s s as
indivi du nls and mor e ond more a s membe rs of or gani zati ons .
/38n i zo,t i ons grow t her e i s a tende ncy to

depersonaliz ati on a nd

c on s e que nt creati on of unx f.e ty in i ndi v i dual s.
1) .1

or-

As

Such str e s s can

t i. ma t.e Ly l ead t o eve n such r adical re sp on se s as "des t r oy the e s t ab -

l i shmen t . "

To prevent deterioration and to c ontr ibute to human we ll -

be i ng, peop l e mu st be prepared t o c ope with l arge- s cale or ga ni zat ions i n thelr Ilve s.
6.

'.l e as a pe op l e er e inc r easingly conc erne d f or the institutio n of

the family. Increa singly, we rec ogni ze that the "problem pe op l e " of
our society - -the school dr opo ut s , the ch r onically unemploye d, juvenile
de linque nt s , those pe r e nnial l y on welfare , cr i minals and othe r s who
do not per f or m the pr oduc tive r ole s exp e c ted of t hem by soc iet y - -ar e
a product of i nade qua t e home and f ami l y situa t ions .

While soc ie ty

has developed multiple and massive correc t ional and rehabilita ti ve
pr ograms , we have ge ner a l l y be e n unsu cce s sful in overc omin g the effec t s
of t he undes i rab l e influences of home and f amily in the e ar l y ye ar s .
I n s t res s i ng the importa nc e of t he f amily , we , of cours e ; mu st be
awar e of the cha nging role of t he f amily in our s oc i e t y, wi t h fewer

At t he

p r er oga t i v e s avail able to t he f amily with each p ass i ng year .
same time , al l evidence t ells us t hat t he home and fam ily
e nt i al i n the formative e arly y ea rs of life.

l S

lnf l 1.l -

('me r e ar e our young

pe op l e tra ined to be effe c tive husb ands and Wive s ; mo thers and
fat he rs ?

�11

7
. vTe a
r
ep
e
r
ple
x
ed by t
h
e pr
o
b
lem
so
fr
e
la
tingedu
ca
ti
o
no
ft
h
e
s
cho
ol
stotherea
li
t
i
e
so
fl
i
fe
. I
nt
o
om
a
ny s
choo
l
s
,youngs
t
e
r
s
s
t
u
d
ym
a
th
em
a
t
i
cs
,p
h
y
s
i
c
s, e
a
rl
yc
iv
i
l
iz
a
t
i
o
n
,gov
e
rn
m
en
t
, hi
s
to
r
y
,
so
ci
a
ls
t
u
d
i
e
si
nt
h
est
e
ril
eatmo
s
p
h
e
r
eo
ft
h
e cl
a
s
s
room
,'
t
l
it
hl
i
t
t
l
e
a
t
t
em
p
to
ropportunit
ytor
e
l
a
t
et
h
ese sub
jec
ts and di
s
c
i
p
li
n
e
sto
li
f
e as i
tisl
i
v
e
d
. Inr
e
f
l
ec
t
i
v
e m
om
e
n
t
s" w
em
u
st a
c
c
e
p
t theh
a
rd
fa
c
tt
h
a
to
u
r edu
c
a
ti
o
n
a
ls
y
s
t
emdeve

~s ~e p e

w
ho ar
epr
e
t
t
ygood

tech
n
i
c
i
a
n
s bu
t \-i110 a
r
en
o
t ve
ry good a
tf
am
ilyand comm
un
it
yl
i
f
e
j
y
e
tt
h
i
sla
tte
r ist
h
ea
r
e
n
ai
nwh
i
ch t
h
en
e
x
t gen
e
ra
tion w
i
ll b
e
re
a
l
l
yt
e
s
te
d
;
I wo
u
l
d emph
a
s
i
z
e th
a
tt
h
e
r
eis mu
c
ho
f w
h
ich w
ec
anb
e pr
o
ud i
nou
r
e
l
em
en
t
a
r
yand s
e
cond
a
r
yschoo
l sy
s
teminth
is co
un
tr
y
,b
u
ta
tt
h
e
sam
etim
e I wo
u
l
.d em
ph
as
i
z
et
h
a
tw
e mu
s
tb
r
e
akt
h
e"
l
o
c
ks
t
ep
"o
ft
h
e
f
o
rm
a
ls
y
s
tema
sw
eh
av
ed
e
v
e
l
o
p
ed i
t
o
rp
erm
ittedi
tt
oevol
v
e
.
M
i
ch
tgan C
lub Bu
l
l
e
t
i
nN
o
.
1
)publ
i
s
hed in 1915
, inc
lud
eda
s on
e
o
b
j
e
c
ti
v
e
: "
t
os
tr
e
n
g
th
enth
es
choo
l
sa
tt
h
e
i
rw
eak
e
s
tp
o
in
t.
"P
er
hap
sth
a
t need i
saga
i
n
o
rs
t
i
l
l
p
e
r
t
i
n
en
t
.

8
. In
c
reas
i
n
g
l
y
,w
ere
co
g
n
i
z
et
h
e need t
od
evel
o
pap
a
t
t
e
r
no
fl
i
fe
J
-o
ng l
e
a
rn
in
g
, and accep
t
a
n
c
e bo
th i
n:
)h
il
o
soo
hy and i
np
r
a
ctice t
h
a
t
edu
ca
t
i
o
nis an unendi
n
g pr
o
c
essth
roughou
t li
f
e
.

Ah
i
gh schoo
lo
r

c
c
l
l
e
g
ed
i
plom
as
i
mp
ly ind
ic
a
t
e
stha
t ani
n
d
i
v
i
dua
lh
a
sp
ass
eda
c
e
r
t
ai
nappr
e
n
ticesh
ip s
t
a
g
eand i
sq
u
a
li
f
i
e
dt
oem
b
a
r
kupon a voyag
e
o
f di
f
f
e
r
e
n
tedu
c
a
ti
o
n
a
loppo
rt
u
n
iti
e
sand a
lt
e
rn
ati
v
e
s
. It is
unnecess
a
r
yt
ore
m
ind o
u
r
se
lve
sa
s
o
r
o
f
essi
o
n
al
st
h
a
tou
r pe
rfo
rm
a
nce
onthi
spo
in
t mu
s
t be ex
empl
a
r
y
.

W
ha
ti
syou
rp
e
r
s
o
n
a
lp
l
a
nf
o
r

�12

c omp l ete l y r efurbishing your "intell e ctual e quipment " every seven
y eaTS?

9.

Young p eople must be afforded opportuniti es t o par-t i c Lpat. e in the

mai ns t ream of l i fe .

Adoles cent s in our soc i et y a r e i s olat ed from the

k ey issl1 es of the day.

While we dep l ore their l a ck of evi de nt con -

ce r n and s ense of re sponsibility, we s i mul t ane ous l y set them apa r t
from the s oc i a l tide.

Dr. Cha Tles DeCa r l o , Pre sident of Sa rah

Lawr ence Col lege , ob s erv e s, "We have been lengthening the f ormal
educat i on p roc es s until it is now common plac e for student s t o cont i nue on through gr ad uat ,e s choo l .
an~vhere

soc i et y .

This mean s that a s t ude nt may be

from 23 to 28 y ear s old before he is really a member of
In effect, he i s outside the system and remains a child

until a Telativ ely advanc ed a ge.

We gi ve him years of l earning,

during which he contribut e s nothing but pre sumably acquire s re spect
fo r the t r ad i t i ona l value s and the virtues of soc i et y . . • . The
dange r h e r-e i s that when you are s o i solated so l on g from r e sponsib i l i t y , y ou t end to se e all probl ems as almo s t too large to a t t a ck .
This er od e s both confi den ce and t h e willingnes s t o contribute
r esponsibly by mastering a s pec i a l i zat ion . "

As a s oc i et y we de ny

young people the oppor tunity to participate, to eng a ge , to r eally
invol v e t hemse l v e s i n the f abric of r eal living.

We must somehow

ena bl e yOWlg peop le to pa r t i c i pa te l e gitimately in t he s oc i a l . iss ues
of our time, to struggle with such probl ems of s oc i al prej udice,
soc i a l and e conomic depr i vat i on , se l f gov er nment , t he development
of c oncept ions of service to others.

�13
10
. F
i
n
a
l
l
y
)w
ea
r
econ
c
e
rn
edf
o
rhum
an r
e
l
a
t
i
o
n
s
h
i
p
s
i
nt
h
ef
am
i
l
y
)
t
h
ecommun
i
ty
,n
a
t
i
o
n
a
l
l
y
,i
n
t
e
r
n
a
t
i
o
n
a
l
l
y
. I
nd
i
s
c
u
s
s
i
n
gf
o
r
e
i
g
na
i
d
,
S
e
n
a
t
o
rH
a
l
t
e
rF
. :
lv
Iond
a
l
eo
fM
inn
e
so
t
a ob
s
e
rv
ed
;"
We s
e
ema
sa c
o
u
n
t
r
y
t
ob
eo
u
to
f ph
a
s
ew
i
t
ho
u
ri
d
e
a
l
s
.
" Th
i
s wou
ld app
e
a
rt
ob
e tru
e
d
om
e
s
t
i
c
a
l
l
ya
sw
e
l
la
si
n
t
e
r
n
a
t
i
o
n
a
l
l
y
.
I
nt
h
e
i
rwo
r
ld and t
im
e
,t
h
eyoung p
eo
p
l
eo
ft
h
i
sg
e
n
e
r
a
t
i
o
nw
i
l
lb
e
c
o
r
r
e
c
t
i
n
go
u
rm
i
s
t
a
k
e
s
.

Th
er
e
a
ld
e
t
e
r
m
in
an
t o
ft
h
eq
u
a
l
i
t
yo
fl
i
f
e

i
nt
h
ey
e
a
r1980 o
rt
h
ey
e
a
r 2000 wlL
l
,b
ed
e
t
e
rm
i
n
e
d by t
h
ep
r
o
g
r
e
s
s
and s
u
c
c
e
s
st
h
e
ya
c
h
i
e
v
ei
nl
e
a
r
n
i
n
gsom
ehowt
ol
i
v
eon
ew
i
t
ha
n
o
t
h
e
r
Lo
c
aLLy
, n
a
t
i
o
n
a
l
l
y
, andi
nt
h
ew
o
r
-L
d commun
i
ty o
fwhi
.
cho
u
rc
o
u
n
t
r
y
i
sa p
a
r
t
.
lo
re c
o
u
l
d go on i
d
e
n
t
i
f
y
i
n
go
t
h
e
ri
s
s
u
e
so
ft
o
d
a
yand tomo
r
row
,b
u
tt
h
e
s
e
w
iL
l
.s
u
f
f
i
c
et
oi
l
l
u
s
t
r
a
t
et
h
ek
i
n
d
so
fs
o
c
i
a
lc
o
n
c
e
r
n
st
owh
i
ch i
t

s
e
em
s im
p
e
r
a
t
i
v
e~

tensi n

and u
n
i
v
e
r
s
i
t
i
e
smu
s
t d
i
r
e
c
tt
h
e
i
ra
t
t
e
n
t
i
o
n
.

v
A
sw
eco
n
s
i
d
e
ro
u
rpe
rson
a
l comm
i
tm
en
tt
o4
-H
, thena
t
u
r
eo
fo
u
rr
e
s
pon
se
d
eo
ends som
ewh
a
t
. upon o
u
rr
o
l
e
,wh
et
.h
e
r we b
ev
o
l
u
n
t
e
e
rL
l
-H l
e
a
d
e
r
s dono
r
j

r
e
p
r
e
s
e
n
t
a
t
i
v
e
s
)o
rE
x
t
e
n
s
i
o
np
r
o
f
es
s
i
o
n
a
l
sa
tt
h
ec
o
u
n
t
y
, st
a
teo
rn
a
t
i
o
n
a
l
l
e
v
e
l
)w
i
t
hb
r
o
a
dp
rog
r
ama
s
s
i
g
nm
e
n
t
so
r som
ewh
a
tmo
r
e sp
ec
ific su
b
j
e
c
tma
t
t
e
r
s~ecia ties

F
o
r my c
l
o
s
i
n
gr
em
a
rk
sIw
i
l
lf
o
c
u
s upon t
h
ep
ro
fessi
o
na
lE
x
t
e
n
-

s
i
o
nr
o
l
e
,p
a
r
t
i
c
u
l
a
r
l
yi
ns
t
a
t
el
e
v
e
lr
e
s
p
o
n
s
i
b
i
l
i
t
i
e
sb
u
tw
i
t
hs
i
g
n
ifican
ce
wh
i
ch h
o
p
e
f
u
l
l
yw
i
l
lb
et
r
a
n
s
f
e
r
r
a
b
l
et
ob
o
t
hc
o
u
n
t
yand n
a
t
i
o
n
a
ll
e
v
e
l
s
.
F
i
r
s
t a
sE
x
t
e
n
s
i
o
n wo
rk
e
r
s i
n4
-Hyou
t
hc
l
ubs
,you a
r
ep
rof
e
s
s
iona
ls
. Th
e
r
e
h
av
eb
e
e
nm
any d
i
f
f
e
r
e
n
td
e
f
i
n
i
t
i
o
n
so
ft
h
et
e
rm"
p
r
o
f
e
s
s
i
o
n
a
l
.
" F
rom v
a
r
i
e
d
s
o
u
r
c
e
sI h
av
ed
r
a
v
nc
e
r
t
a
i
np
h
r
a
s
e
s wh
i
ch I f
i
n
dh
e
l
p
f
u
li
nc
o
n
s
i
d
e
r
i
n
gt
h
e

�14
profess ional role :
2)

1)

p rofess ionals deal more wit h people t han wi t h t hing s ;

pr ofe s sional s ar e more co ncer ned with the pub l i c intere st than wi t h se l f -

l i mited pr i vate intere sts;
i s emp ha s i zed j

4)

3)

in professionali sm, some t hi ng more than t echnique

a s a pr of e s s i ona l , t he i ndividual must be as exper t as he

can be in his field , but profess ional ism i s mor e than spe c ial i zat ion j
finall y , 5)

a nd

ab ove a l l , profe s sionali sm i mplie s c ommitment.

As professio nals , then, c ommitted to EXtension 4-H y outh work, may I sugges t
t he f ollowing i tems f or inclu sion in your pr ofe s sional age nda f or t he '70 s :
1.

Keep the f ocu s on kids.

Concent r a te upon the need s of you ng

pe op l e as t hey move from ch i ldhood through adol e s c ence t o young
adul t hood .

I emphas i ze t his ag a i n, in co nt ra st t o i nstitutional

goals f or Extension or 4- H.

We de l ude ouse l ves if we t hink our

i ns titutional goals and the best intere s t s of our clie nt ele ar e
automat ic ally t he same .
Ext e ns ion has a tremendou s her itage in it s 4 - H c lub progr am.

Bui ld

on the stre ngth s of this pas t, but do not b e hampered by i t ,

To

develop suppor t , a ny publi c ins titution mus t deal with prob lems of
s ignif icance .

Do not co nfu s e ellds and me an Sj i ndividualize the

e du ca t i ona l experience of e ac h boy a nd gi r l who par t ic ip ates in 4 - Hj
u s e the educational tools of y our profe s sion with pre cision and
d i s cr e t i on .
2.

Recognize the multipl ic i ty of infl ue nc e s wh i c h bear upon youth

deve l opme nt .
( a)

I s ha l l simpl ify these to t hr ee :

t h e influence of the fam i ly and t he ne ed to r e ach in

ef f e c t i ve ways t he pare nts of the you ng s t e r s wi th whom yo u
are conc erned j

�1
5
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�16
prog r ess of the Na t i onal Ass ociation of Ext ensio n

4-H

Age nts .

Thi s

organiz ation, its leadershi p , and it s an nual co nfere nce s have made a
s i g ni f ican t professional co ntribution a nd I wOFld urge you t o encour-a ge t hi s "Ass ociation in eve ry pos s rb Le \-fay,

4.

Conceptualize the role of the s t ate

4-H staff

as t he cutting edge

of the university se r vl ng the ne ed s of y outh thr ough informal educ a t.Lona.l vo rog r-ams with ad ul ts and youth.

Fu.Lf' dLl.merrt of this concept

mus t be b ased up on kno w.l.edge , c ompetence , demonstrated performance ,
a nd the powe r of i de a s .

After ye ars of co nsidera t ion , I am c onvi nced

that i t makes litt le differ ence at all how the or ga ni z a t i onal chart of
the Extension Se r v i ce or the uni ve r s i t y i s dr awn ;
in

)-i- -H

you ' ve "got it all'

if you will recognize it and ac t a c co r d i ng l y .

For t oo l ong we have been p rone to shrug a nd say t ha t inadequacie s i n

4-H

r esourc es ar e the respo ns ib ility of de an s" direc t or s, pr e s i de nt s ,

l e gi sl a t or s.

But I wou ld ar gue that

4-H

will never be b igge r ) more

innovative, more i nc ompa s s i ng , more effective } than you conceive it
to b e ,

1iFo.at are the pr obl ems of young s t e r s t od ay ?

ce rns of s oc i e t y ?

liThat are the c on -

If you have t h e answer s , yo u ' l l ge t the s upp or t .

Speaki ng ver y c andidly among fr iend s, we' ve be en to o i nc lined to
funct ion a s p r og ram me charri.c s rathe r than as educat i. ona'l d e ans of a
gre at i nformal educ ational system called

4-H.

He ' ve been t oo pr one

to s e l l short on the p ot e nt ial of our program, too ne ar - sighted t o
full y appr e c i a t e it s sc ope a nd s i gni f i canc e , too pr eoc cup i ed with
"b ou nd ary maintenance" a nd manipulation of the ma s sive s e l f - cr eat ed

�17
super s t ruc ture .

There' s a gre ate r need today than ever before for

i nformal educational pr ogr ams like 4-H;, bui lt upon the be st kn owl ed ge re s ource s of the university.

5.

Mob i l i ze the full resourc e s of t he uni ve r s i t y , really.

Usua l ly

even whe n we s ay we ' ve done this , the r e s our c e s have been conc ent rated
f rom the co l leges of agr i cul t ur e and home e conomi cs , a nd to some
exte nt educatlon a nd per haps the soc lal sciences .
and

f'u l.L

Be yond t he creative

us e of resourc e s fr om suc h a ca dermc un its, co nsider t he co n-

tributions whic h can al s o be ma de fr om f aculti e s of law

busine s s ,

engineering , humani t i e s , the he a.lth sc iences .

* *
We l l , t here we are.

*

*

*

*

*

*

*

I ' ve said t oo much and not enough .

*
It' s a.t mome nt s l i ke

t hi s t hat I, like a n ol d fire s tat ion hor se ; he ar t he bell ring and am anxious
t o c harge of f .

The c ontribution s which y ou and p r ofess ional educators c a n

make t hrough ]Xte nsion youth programs ar e more cr i t ical t han even a t t he t urn
of the century when thi s gr eat co nc ep t was ge r mi nat i ng .

Soc ie t y i s a nxious

for a ns we rs and, as yo u a r e abl e to demonstrate you r effectivene s s ) suppor t
wi l l b e f orthc omin g.

MY best wishes t o you fo r s uc cess i n your effort s t o make t he best of t oday
eve n bet ter t omorrow.

�</text>
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                    <text>Commencement Address by
Dr. Russell G. Mawby
President, W. K. Kellogg Foundation
at
Northern Michigan University
Marquette~ Michigan
December 19, 1981
OLD VALUES

ill~D

NEW EXPECTATIONS

Subtitled:
IIS a nta Claus and Mr. Slurpee versus PacMan ll
1.
I am deeply honored to be asked to address this 1981
graduating class.

I arrived on campus yesterday, and have

appreciated the opportunity to visit with students, parents,
and faculty.

One senses that Northern Michigan is a

university with a purpose, and that your reputation for
creative and effective programs is well deserved.

Thank

you for letting me be with you today.
To you who are graduating, I add my congratulations
to those already expressed.

For each of you, this is an

occasion long awaited, one of those instances in a person's
life when you can have both a sense of satisfaction in

�past aChievement) and a special excitement for the future.
I would add

\.

a word
\

of congratulations to all who have

contributed in making this day a reality.

I think first

of parents and families, and in some instances husbands or
wives and children who have sacrificed their personal
interests so you might study at Northern Michigan University.
And I think of all the people who are Northern Michigan,
those who have gone before -- establishing, building, and
sustaining this institution; and those who currently carry
forward their work -- members of the University Board of
Control, faculty, officers and staff, alumni, and friends.
I approach my assignment this morning knowing not one
person came here for the primary purpose of hearing the
Commencement address.

If we are quite honest, each of you

has a much more personal -- and more important -- reason
for being here.

So my remarks will be brief and focused

on the topic of "Old Values and New Expectations;" subtitled:
"Santa Claus and Mr. Slurpee versus PacMan.
subtitle later.
2

II

More on that

�II.
I should first mention that the Foundation which I
rep r

e n t has for some 50 years seen education as a primary

focus for how it might help individuals, institutions, and
communities create better lives and a better society
much as you have seen a college education as the avenue to
personal growth and success.

Today, the Foundation's

programming efforts are within the broad fields of health,
education, and agriculture, and extend to four continents.
But the Kellogg Foundation began its programming
right here in Michigan in 1930, and the Foundation has
maintained a special commitment to the needs of our state
and citizens.

That commitment has included support for a

number of programs in the Upper Peninsula, going back
nearly 50 years.

Recently we have provided funds to

improve diagnostic health care services or to est - l i s h
intensive care and burn care units at hospitals all across

3

�the Upper Peninsula, from Iron Mountain to Sault Sainte
Marie, and from Escanaba to here in Marquette at St.
Mary's and St. Luke's hospitals, and Marquette Medical
Center.
Small public libraries, as well as college and university
libraries, have received financial support to expand
availability of books to both citizens and students in the
Upper Peninsula through a national, computerized library
network.

Such Kellogg grants have gone to Northern Michigan

University, as well as Lake Superior State College, Michi g an
Tech University, and county libraries in such areas as
Crystal Falls, Escanaba, Gladstone, Houghton, Manistee,
and Ontonagon.

Most recently, our Foundation provided

over $1.5 million to the Upper Peninsula Health Education
Corporation, based here in Marquette, in a program to
improve the availability of medical care In the Upper
Peninsula.

Robert Glenn, Northern Michigan University's

provost, is chairman of this non-profit Corporation's

4

�board of directors.

He summarized the importance of the

Corporation's family practice medical residency program
when he noted recently: "The Corporation believes that by
training young physicians in the Upper Peninsula, we can
inevitably convince them that to practice medicine in the
Upper Peninsula is a good investment of both their personal
lives and their professional careers."

And, of course,

the bottom line is that the Upper Peninsula needs more
doctors.
All of these efforts supported by the Kellogg Foundation,
totaling some $3 million in grants in the Upper Peninsula,
are, then, focused on better availability and use of
knowledge to solve human problems -- for the reality is
that as a society we know much more than we have been able
to effectively use for human advancement.
End of sales pitch for the Kellogg Foundation and the
role of private philanthropy in addressing society's
needs!

5

�III.
As you graduate and move on either in your chosen
career or to further study, our society is confronted with
several large, value laden problems.

On one hand, how to

deal with America's faltering social and economic system.
On the other, how to respond rationally and responsibly to
unparalleled technological change and the ever growing
demands of a hungry and troubled world.
Your task of facing these challenges has been complicated
by errors of omission or fuzzy thinking by those who chart
our nation's course.

As Norman Podhoretz, editor of

Commentary magazine, has observed, only now, as a nation,
are we reawakening to the fact that social and economic
progress in this country are immutably tied together -- as
much as generation is linked to succeeding generation.

As

a nation, we Americans in the past 20 years have simultaneously
forgotten how far we've come, while being unrealistic
about how fast we can go in the future.

6

We have chosen to

�forget that in 1949, more than 15 percent of American
households had incomes of less than $3,000 in today's dollars.
By the late 1970s, the figure was only three percent.
While fewer Americans are truly poor today, more and more
people are becoming more and more affluent.

Right after

the second World War, fewer than 15 percent of American
households had incomes of $15,000, in today's dollars.

By

the late 70s, more than one-half enjoyed such an income.
The reality for all of us -- and especially members
of this graduating class -- is that such a rate of progress
in the years ahead will be difficult -- some would say
impossible.

You face a different world.

You grew up in an age when economic progress seemed
automatic.

Yet you are maturing in an era characterized

by rapid inflation and negligible economic growth.
You were born at a time when America's eminence was
unquestioned.

Yet you are maturing ln an era when economic

and political leaders increasingly are distributed among a

7

�growing number of nations, and at a time when .\merica's
leadership is increasingly questioned.
You grew up in an age of freer lifestyles.

Yet you

are maturing in an era marked by confusion and uncertainty
over the degree of government involvement in your daily
lives.
In the words of French philosopher Paul Valery, "The
trouble with our times is that the future is not what it
used to be."
How and indeed whether you

today's young adults --

can respond to tomorrow's uncertainties and challenges is
not clear.

For to be blunt, I see you as part of a generation

of which too little has been asked, and too little expected.
We have been wrong to tell you, constantly, that you
should be grateful for what you get, and yet have not
offered you the opportunity to give in return.
And we have failed to sufficiently emphasize to you
the rock bottom realities of the American social and

8

�economic system, a system in which we all must live, and
hopefully prosper.
Perhaps Michael Nov ak, in his essay "The American
Vision", summarizes those realities the best:

"The (American economic and social) system does
not guarantee success.

It does guarantee opportunity.

It multiplies occasions for luck and good fortune.
It is an open, porous, highly mobile system.

Downward

mobility is as characteristic of it as upward mobility ....
"In one sense our culture is committed to equality;
in another it is committed to inequality.

It holds

that equal work should receive equal pay.

It also

holds that superior work should be rewarded with
superior pay.
to a just wage.

It holds that every worker is entitled
It also holds that some persons of

9

�rare talent (or rare value t in whatever marketable
way) may receive rewards not so much commensurate
with their work as with their gift and its desirability.1I

What Novak is saying is that America was founded on
the principle that performance should be linked with
rewards; and that the marketplace should prevail.
Now, right here in Michigan t we are experiencing the
negative results of our society's move away from a clear
understanding and communication of this relationship
between social and economic progress in American society -and of the relationship between hard work and rewards
based upon performance, to human advancement and progress.
Your generation's ability to create a better future
for Michigan and all of America will

t

in my view, not be

determined by the elegance of your rhetoric; but by the
tangible consequences of your hard work; your understanding
of the economic, social, and political framework of this

10

�nation; and on your reconciling old values with new expectations
and needs.

IV.
We are on the eve of a technological revolution that
will find each of you -- as David Rockefeller of Chase
Manhattan Bank has noted -- thrown into a totally new
world; a world demanding both technical specialization and
broad gauged social awareness, and social values.

In a

span of just a few years ...

*	

Most of you will have computer terminals in your
homes.

*	

Many of you will be employed in regional work centers.
Some of you will have portable offices.

*	

Our nation will be challenged by growing demands for
economic support from third-world, underdeveloped
nations.

11

�*	

You will face complex, difficult decisions regarding
allocation and use of critical natural resources -for example, use of water from the Great Lakes.

*	

You will find routine, dangerous, and undesirable
work taken over by automation.

*	

And, most of you will likely have to attend school
several times -- or continuously -- during your
careers to become totally retrained as technologies
emerge.

"Intellectual obsolescence" will be a hard

reality in all phases of life.

In one respect, it will almost be as if the university
diplomas you receive today are written in "disappearing
ink."

For their value may lessen, or disappear, if you do

not keep the knowledge and skills they represent current
and uptodate through an indelible and lifelong commitment
to continuing education.

12

�Each of you should be particularly conscious that
while we as a nation are committed to equal opportunity,
in the course of life special benefit, advantage, or
privilege does accrue to some of us.
You, as 1981 graduates of Northern Michigan University,
are a privileged group -- privileged in several ways.
First, you are graduates of a distinguished university
which has a special record and tradition of service within
our state.
As Harold Enarson, president of a great but herewith
unidentified university to the southeast of us, has so
often and eloquently noted, university graduates must
assume a special responsibility for the future of their
alma mater.

For all of you, that means Northern Michigan

University should always be of special importance in your
lives.

It has shaped you in ways you do not now and may

never fully understand.

It has tested your intellect and

your perseverance, introduced you to the richness of

13

�campus life, and developed potentials you did not know you
had.

It has helped you develop your job skills, focused

your ambitions, and opened your eyes to the world beyond
Michigan.

It has taught you to cope, and it has helped

you to succeed.

Never forget -- this University has

contributed immeasurably to you and to the health and
welfare and prosperity of the Upper Peninsula, Michigan,
and the nation.

Never forget -- it is the glory of this

University that it belongs to everyone and to no one.
And, never forget, you must care about its future.

All

who treasure this University need ' you as strong fresh
allies in the cause of quality education.
Second, your education has been heavily subsidized by
the people of Michigan and the United States.

While you

have paid a high price in terms of time, energy, and
dollars, nonetheless, the education which you have received
has required support far beyond the fees you paid.

These

funds have come from public sources, through tax monies

14

�and private benefactors, including alumni, individuals,
foundations, and corporations.

In a sense, then, all of

us who are the beneficiaries of higher education should
impose upon ourselves a lifelong indenture to repay the
priviledge bestowed and to insure similar opportunity for
those who will follow.

V.
So much for comments about "Old Values and New
Expectations."

Well, almost.

Perhaps a word of explanation

is needed about my speech subtitle: "Santa Claus and Mr.
Slurpee versus PacMan."
Several days ago, I stopped in our local Seven-Eleven
grocery store.

Frankly, I am 'slightly addicted to that

icy, drink-like concoction known as a Root Beer slurpee.
Don't laugh; itls a truly fearsome addiction!

As usual,

the store featured a crowd of 8 or 10 youngsters surrounding
the new PacMan computer game machine.

The store rebounded

with the sound of the starship battle underway on the

t

15

�videoscreen, replete with exploding laser bombs and disintegrating planets; and augmented by loud, real live
teenage razzing of the youngster at the game's controls.
I asked the store clerk: "You must make quite a bit
off that machine.

II

He responded: "Yeah, especially when

the kids are off for the holidays.
day in quarters.

I!

We get about $300 a

The clerk then paused, and added:

"That's a problem too, though.

Parents have to come in

and drag their kids home."
Yes, as we all know, there are economic tradeoffs -particularly at the Holiday Season; and between old values
of family and home, and the siren song of new technology
in many forms; and tradeoffs certainly not just for teenagers.
Santa Claus and Mr. Slurpee versus PacMan.

A superficial

problem that is yet symptomatic of all sorts of far reaching
social and economic changes and challenges.

As university

graduates, it will be your responsibility to recognize and

�reconcile such small and large contradictions of life, and
the more profound problems and choices they often represent.
Remember that while all women and men have a birthright
of equal opportunity, their individual ability, hard work,
and performance must determine their rewards -- and assuredly
will determine the future of our society.
May good fortune be your fortune . . . I wish you
Godspeed.

17•

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                    <text>Remarks by Dr. Russell G. Mawby
W. K.	 Kellogg Foundation
at the
El Pomar Awards for Excellence Luncheon
Broadmoor Hotel
Colorado	 Springs, CO
December 15, 1989
I

I am delighted to be here for the first presentation of the El
Pomar Awards for Ex cellence Luncheon. There is something special
about being firs t ,
In the years ahead, as the presentation of
these awards becomes an annual event, all of us will be able to
say, "Oh, yes, we remember -- we were there the firs t year!"
I
want to compliment the Trusteeli of the El Pomar Foundation for
their vision and courage in this initiative; the Selection
.QQ!JUl1i..sJ3ion. who,
in their difficul t assignment, were indeed
walking an un charted path; and the finalists, a select few
identified for their distinguished accomplishments and service.
El Pomar Awards for Excellence!
part of this occasion.

It's a

thrill

for me to be a

Today we salute EXCELLENCE -- Excellence on the part of I!e-Qpl.e.,
who
through their organizations and institutions --- have
fulfilled their mission, performed their role especially well, in
an exemplary way.
Sometimes, in our society's desire to provide
opportunities for all and re ~ognition to many, we fail to express
our appreciation, our admiration for those who set the example,
serve as models for others, establish new patterns and standards
to which all can aspire.
Today, we salute that dimension of
Awards for Excellence.

life

through

these El Pomar

II

I confess that I am uncomfortable in my assignment today.
I feel
just as I always do when I agree to give a conunencement address.
When the moment finally arrives, it's sobering indeed to realize
that not a single person came to the conunencement ceremony to
hear the co~nencement speaker.
Today, if we are quite hones t , not a single person came to hear
the gues t speaker.
There is a much more exci ting agenda which
will unfold in just a few minutes.
Thus, I will intrude only
briefly on our afternoon's schedule.
Today, in this celebration we are focusing on the nonprofit
sector of society.
It's referred to by different terms
independent sector, the third sector, the nonprofit sector.

�2

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mo
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r CULTURAL ACT
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mu
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t Fo
r Hum
an
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, t
h
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;

*
	

mu
ch o
f o
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r HEALTH SERV
ICES -n
o
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o
f
i
th
o
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p
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mu
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IN
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�3
I find Erma Bombeck a bit much sometimes, but several years ago
she wrote a very moving account of what the world would be like
without volunteers and philanthropy.
She said: "The schools were
strangely quiet, with no field trips, no volunteer aides on the
playground or in the classrooms ... as were the colleges where
scholarships and financial support were no more.
The flowers 011
church altars withered and died.
Children in day nurseries
lif ted their arms, but there was no one to hold and love them.
Alcoholics cried out in despair, but no one answered, and the
poor had no recourse for heal th care or legal aid.
But the
saddest part of the journey was the symphony hall which was dark
and would remain that way.
So were the museums that had been
built and stocked by the volunteers with the treasures of our
times.
The hospital was quiet as I passed it.
Rooms were void
of books, flowers, and voices.
The child ren's wing held no
clowns ..• no laughter.
The reception desk was vacant.
The home
for the aged was like a tomb.
The blind listened for a voi ce
that never came.
Food grew cold on trays that would never reach
the mouths of the hungry. All of the social agencies had closed
their doors, unable to implement their programs of Scouting,
recreation, drug control, Big Sisters, Big Brothers, YW, YM, the
retarded, the crippled, the lonely, and the abandoned.
The
heal th agencies had a sign in the window, "the search for cures
for
cancer,
muscular
dyst rophy,
birth
defects,
multiple
sclerosis, emphysema, sickle cell anemia, kidney disorders, heart
diseases, e t c , , have been cancelled due to lack of interest."
All that stands between us and the chilling world envisioned by
Erma Bombeck is the line of people who volunteer -- people who
care enough to give their money and their time, their talents,
and their hearts.

III
In the bigness and the busyness of life in the world today, it is
sometimes easy to deplore the role of
the individual in
addressing large societal problems.
But I remind you that only
people are important, and that only people make a difference.
Today
in
these
Awards
presentations,
we
may
recognize
organizations or institutions, but each of us knows that these
entities are simply a composite of the people who comprise them.
The effectiveness of the EI Pomar Foundation is not a consequence
of its investment portfolio but of the people who are its
Trustees and staff.
The Selection Commission is only as wise as
the people who are its members.
And each of the finalists
organizations and institutions is a consequence of people -- one
or two or a handful or many who care, who are committed, and who
carry out their mission.

�4
As I think about today and tomorrow and the importance of each
individual, I often remember a few lines that I learned in a
two-room country school:
I am only one but I am one;
I can't do everything, but I can do something;
What I can do I ought to do;
And what I ought to do, by the grace of God I will do.
If each of us will do what we can and ought to do in the various
roles of life, we will be doing our bit to better the human
condition in our time and in our world.
What bet ter goal can
anyone seek?
My congratulations.

RGM:lpt64

I wish you Godspeed.

�</text>
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                    <text>•

INNOVATION:

KEY TO BETTER. HEALTH AND EDUCATION

Remarks by Dr. Russell G. Mawby
President, W. K. Kellogg Foundation
at the
First American Health Congress
Chicago, Illinois
August 9, 1972
I

I am delighted to be with you this morning.

Thank you for the privilege

of participating in the program of the American Health
As many of you know, I am a

r~lative

Congres~

'72.

newcomer to our Foundation's staff

and particularly to my current responsibilities.

This is my first oppor-

tunity t.o attend a national conference i.n the health field.

Accordingly, as

a part of my own personal program of continuing education, I welcome the op portunity to participate in the various sessions of this Congress , to view
and discuss the exhibits and, especially, to meet and visit with so many of
you informally.
It is exhilarating and gratifying to be a part of a -pioneering event such
as this first Congress.

I join others in expressing congratulations to your

four organizations--the American Hospital Association, the Catholic Hospital
Association, the American Nursing Home Association, and the Health Industries
Association--for their vision and leadership in bringing about this joint
annual professional meeting.

Too many of our efforts in the complex area of

health a r e characterized by fragmentation and diversity, rather than comprehensiveness and coordination.

This Congress is a tangible recognition of the

commonality of concern, purpose, and interest of your four constituent groups.
I commend you.

�2
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�6
comprehensiYeness of care; delivery systems; financing; community focus;
and operational effectiveness.
It is to issues such as these that innovative efforts in health care
must be directed.
IV

In the pluralistic tradition of our American society, the particular role
of private philanthropy to societal progress is the encouragement of innovation.
While philanthropic resources are almost miniscule in relation to total expenditures of the American public fOl health, philanthropic funds represent the risk
capital which has been responsible for many irillovations in health technology,
education, and delivery.

While the operating 'budge t s of many of the institutions

which you represent are larger than the budget of the Kellogg Foundation, our
funds are essentially "unr-estr-Lc t.ed" whereas the typical institutional budget
is pre-connnitted, with little flexibility or- option for creative and uncertain
undertakings.
As a part of your institutional situation, it is apparent that the present
pattern of reimbursement by third-party payers constrains managerial flexibility
and responsiYeness and inhibits experimentation and change.

It does not seem

ulll'easonable to expect you, as health care leaders, to take an initiating responsibility in bringing about improvement in reimbursement arrangements, including
the institutionalization of the costs of new techniques or patterns once their
value has been verified.

To do less is a dereliction of your pr-of'e s s i.ona.L prerogative.

Obviously, because there is great diversity in the purposes, philosophies,
and procedtJes of the foundations of this country, I cannot speak for all.

It

is a safe generalization, howe,rer, that private foundations are concerned that
their limited resources be directed not to general operational purposes or to
"more of the same" but rather to significant pioneering vent.ur es ,

�'I

To i llus t r a te the contribution of philanthropy in health care, I will
use t h e foundatio n wi th which I am as sociated and wi t h whi ch I am most
familiar.

As those of you who know our Foundation appreciate, we are

concerned with the application of kn owledg e t o the problems of peop le.
do not support research per see

We

Rather, our orientation grows out of the

r e cogni t i on of the fact that one of t h e problems of our society is t he effe ctive utilization of available kno,rledge, in effect putting to use that
which is known.

Beyond this, we are people-oriented, focusing upon signifi-

cant problems which relate to human well-being.

In t he endeavors we support,

we are concerned with the potential for replication of ideas successfully
demonstrated and with the cost-bene f i t ratio of the expenditure.
One example of such suppor t was the development of the intensive care
unit as a s ignificant advancement in the hospital fi eld.

The Foundation's

aid was extended to a selected number of hospitals when the idea was in its
infancy.

The experiences of these pioneer units were car efl1lly evaluated, and

in ke.ep i.ng with the Foundat i on ' s concern vith dissemi nation, were l&lt;rio.ely dist :;:'ibuted t o the f i el d.

Another exampl e- - r e coga i zi ng the importance of the

contribution of management engineering to both patient care and cost cont a i nment , the Foundation was an ear l y supporte:c of program efforts to t.h i.s end ,
particula rly using the approach of multiple hospitals sponsorship.

Finally,

for many years the Foundation has encouraged the sharing of resources by
health care institutions and organizations.

Currently we are aiding a number

o f "shared. services models" in various parts of the country .

The hope is that

the exp eriences of thes e selected programs will be of assistance to the field
at l ar ge in terms of their consideration of like endeavors.

�8
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�11
J..	 Reorga.nization of ambulatory health services away from an endless

series of specialty-oriented clinics to a more comprehensive
family-centered health service unit utilizing such qualified per-sonnel as lliITSe practitioners and physicians assistants for health
maintenance functions, preventive health programs, and long-term
supervision of chronic conditions.

In this regard, perhaps thought

should be given to the implementation of the concept of vertical
car e , ,;·lith an ambitious implementation of the principles of p:ceventive medicine and provision of quality health care in the
Leas t-cco s t manner and c i.rcumst.ance .
2.	 Development of institution-based outreach programs, such as home
care, primary care clinics in under-served areas. and appr-oprLat.e
linkages or relationships with other c.are providers, such a.s
nursing homes.
3.	 Adoption of the problem-oriented medical reeord and approach to
medical practice, not only for in-patient services but for ambu.l.at.or y
and out-·patient programs as well.
4.	 Development of rational patterns for handling true emergency medical
prob.Lems , with the division of labor amongst institutions along
rational lines and with an integrated transportation and communications system.
c;	

Development of effective programs of in··patient education for illness
management, with an improvement of the patient's understanding of
his problem and the procedures that will be performed, and with an

�12

"	

emphasis upon the patient's appropriate responsibility for his
individual rehabilitation and continuing health maintenance.

6.	 Further development and systemization of the relationship of
education and service in the health fields.

Not only must there

be dramatic changes in the educational processes and relationships
by which people become qualified and prepared for health careers;
there must also be improvement in relationships between educational
institutions and health service institutions and settings.

Somehow

we must bring to reality the much-discussed concept of a health
delivery network
delivery.

HS

it r el at e s to both educ ation and health care

St.art.Lng with the health needs of the individual, this

must consider the totality and multiplicity of components in the
delivery system:

the individual private practitioner, the local

clinic or service center, public health agencies, the specialized
cJinic, the community hospital, the large metropolitan health centel',
and the great teaching and research centers.

Each is a vital element

but failures in coordination, continuity, comprehensiveness, compassion,
too often leave the individual confused and inadequately attended.

7.	 Enhancement of preservice and inservice education in the hospital
setting for hea.Lt h personnel.

This setting is not only appropria.te

but essential for certain aspects of education and training.

Hospitals

are becoming more conscious of their educational r ole and in many
instances are beginning to establish institution-wide education and
t l'aining programs.

Such programs encompass employee orientation,

on-the-job training, supervisory development, car e er mobility,
clinical instruction, inservice education, patient educat::'on, and
c0mmunity education.

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                    <text>Groundbr eak ing Ce r e mo n y
Wild l i f e Edu c a ti o n Cente r
Bi nd e r Pa r k Zo o
Au gu s t 5 , 1981
Russe l l G. Mawby, Pr e s i d e n t
W. K. Ke l logg Fou n d a t i on
I am de l igh t e d t o b e he re thi s morn ing .

Th e Bi nd e r Pa r k Zoo

h a s ac hieve d an e x ce ll e nt record o f s u c c e s s i n the p a s t
three years , and oft en i n t h e face o f adverse economi c,
gen era l opera ting, a n d weath e r c o n d i t i o n s .

Th e Zo o a ls o r epre s en ts an i mpre s s i v e e x a mp le o f c ommu n i t y
sel f -ini t i ativ e and a c h i ev e men t ; wh ereby a group o f c i t i z e n s
recogni z ed a commu n ity n eed and t hen o r g an iz e d t o p lan ,
fun d , and ca rry ou t Zoo a c t i v it i e s , and wi thou t re l i a n c e on t a x
o r gov e r nme n ta l mo n e y .

Tod ay v o lunt e e r s f r om t h r o ughou t t h e a r e a a r e memb e rs o f t h e
Zoo' s Bo a r d o f Dire ctor s; ar e h e lping t o p hy si cally bu i ld
a n d ma i n ta in t h e Zo o ; a nd ar e s erv ing a s do c e n t s , or v ol unte e r

�2
teachers, to make possib l e a gre a tly expanded Zo o e d u ca t ional
ou tr ea ch program.

As we be g i n t h e c ons t r u ction o f t h e Wi ldli f e Educ a t i on
Cen ter, t h e Zoo ' s f i r s t permanen t b ui l d ing , i t sho u l d b e
n o t ed t h a t ne a r ly 5 0 0 area f a mi l i e s are a ctive c o nt ribu to rs
to and p a rt i c i p a n t s i n Zoo ac tiv it i e s th rough t hei r a n n u a l
membersh ips; alon g with t housan d s o f o t h e r a rea ci tiz en s who
r e gu l a rl y v i s i t th e Zo o .

It h a s b een the se ind iv i d u als , as

we ll a s con tr ibutions from pr i v a t e fo unda tions i n o u r commun i t y
a n d such c i v i c l e a d e r s a s Bob Mil l e r, Beulah Kenda l l , and
th e Keith Sc h r o de r f a mi l y who have mad e this d ay po s s ibl e.

I ' m fami l iar wi t h t he Zo o ' s clever and ef fec t i ve "Adop t an
An i mal " p r o g r a m.

Bu t I would s u b mi t t h a t i n many r e s p e c ts ,

t h e e n t i r e Zoo ha s b e e n a d o p t e d by are a c it i z ens .

And i t i s

a n adop t ion ba s ed on more s u b st a n t i a l r e a s o n s th an i f th e
Zo o wa s me r e ly an e l a b o rate, e x pen s i v e c ol l ec t i o n o f an ima ls
and e x h i b i t s .

�3

One of the p ri mar y strengths o f the Zoo t o dat e -- a n d
r easons fo r it s broad-ba s ed commun ity s u pport -- has be en
it s emp h a s is on educational programs fo r ch ildren ,

Mr .

W. K. Ke llogg, t h e f o under o f t h e Kellogg Founda tion, was
fond of sayin g that " educ a t ion o ffers the greate s t oppor tunity
f o r re al l y imp roving one g enera tion ov e r anoth e r. "

Man y o f

the Kellogg Foundation's gran tmaking effort s ove r th e year s
have r e flec t ed t h a t commitment and be l i e f r e g ard ing t he
impo rtance of educat ion i n ou r socie ty.

Th a t has b e en the

Fou n d a t i o n ' s go al in providing f i n a n c i a l suppor t for t he
Zoo.

More than 12,000 peop le' we r e s erv e d by~Z~o~o~~~~ch

a_
ctivi
_ _t ie s l a st year, as we l l as by t he Zoomob i l e f i e l d '7day s
and "Living Te x t b o o k" programs at s c h o o l s t h r o u g h o ut t h e

-

commun ity .

More th a n 9,000 add i t iona l y oung s t er s p a r t i c i pa t e d

i n the e du c a t i on a l prog r ams of fer ed righ t he re at the Zoo.

�4

Th e Wildlife Education Cen t e r we begi n const ruc tion o n t o d a y
h a s been d e sc r ib e d a s "the h ea r t" o f a ll f u t u r e Zoo ope r a tions - particularly t h o se of a n educa tional n atur e -- b ec aus e it
will h o us e c las s r ooms, a c e n t rali zed an imal care f ac i l i t y ,
animal ho spi ta l, k itchen, and commi s sary.

The c h a l len ge for the Binder Park Zoo wi ll b e t o us e the
Wildl i f e Edu ca t ion Cen t e r to e n h an ce bo t h i ts outrea ch and
in-zoo p r o g r a ms .

Fo r i n s p it e o f s u c h a s u p e r b r e co rd o f

s e rv i ce t o dat e, t h e Zoo f a c e s both a promi si n g a nd c ha l l engin g
fut ur e .

The key wil l b e con t inued e mp h a s is on qua li ty

educ at iona l programs, a n d on v olun t ary s u p p o r t a n d c i t i z en
invo l vement within t h e Zoo 's 25-mi l e, 8 00, 0 0 0 popu l at i o n
s e r v i c e are a .

Th e Kellogg Foundation has be e n plea sed to b e a p a r tn er wi th
area ci t i zen s , a s wel l as o t her l oca l f o u n d at i o ns a n d orga niz ations ,
in he lping t o launch t he Bi nd e r Pa r k Zoo .

We are p r oud o f

th e Zoo' s g r owi n g r e p u ta t i o n na tional ly f o r out s t anding

�5

p rograms.

We are c onfiden t t h a t the Zo o wi l l build upon

th at r e co r d o f s e r vi c e and achi evement i n the ye ars ahe ad .

�</text>
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                    <text>"RURAL REFLECTIONS"
Remarks by Dr . Russell G. Mawby
Chairman a nd Chief Exec ut i ve Of f icer
w. K. Kellogg Foundati on
at the
49t h Annual Mee t i ng
of t he
Rural Sociologica l Soc i e t y
Salt La ke City , Utah
Augus t 28, 1986

1.

Thank you for t he pr i vi l ege of be i ng he r e and f or t he recognition
you are givi ng to me.

I, just as would you, f eel undeserving in

bei ng named to r e ce i ve thi s awa r d fo r Distinguished Service t o Rural
Life.

I confess to not understanding the mys t e rious proces s by

which such honors are bestowed, but I a cc ept t h i s tribute on behalf
of mysel f and my coll eag ue s at t he

~~ . K .

Kell ogg Founda t i on.

The

Foun dation, for more t han fi fty years, has been dedi ca t ed t o
assi st ing rural peopl e in addres s i ng thei r needs as a pa r t of the
broa der mis sion of t he Foundation .

Thus , we acc e pt thi s awar d as a

tribute to our ef fo rt s to as sis t you and other s who share this goal
and vision.

I appreciate al s o t he opportunity of meet ing here with s o ma ny who
sha r e a co ncer n with r ural li f e .

I a m delighted to be wi th s o many

good friends f r om bot h the distant and the recent past , and to meet
new friend s who share our concerns f or rural socie t y a nd f r om whom I
learn so much and gain s uc h inspiration.

I t is grea t to be with you:

�2
II .

When Dr . Wava Hane y, who chairs your awa r ds committee, co nt a c t ed me
about t h i s occasion , she invited me to add r ess t he members of the
Society a t t hi s luncheon meeting .

At t hat time , i t seemed a good

idea and a wonder ful opportunity .

But now, as t he moment has

arr ived , I exper ience the us ual s en s e of awe a nd inadequacy of thi s
co unt r y boy when invited to addr e s s a gr oup of experts f a r more
lear ned than I .

Each of you is an ex per t on t he t opi c of r ural

l i f e , or a segment of i t -- so we c ould l i te ral l y selec t our speak er
at random a nd be a s we l l s e rved.

Wha t I pr opos e to do in these few

precious moments is to s imply share s ome thoughts - - s ome
ref l ections -- on rura l Amer i ca, whi ch I hope wi l l be usef ul t o you .

In reviewing the pr ogr am for t his Annua l Mee t i ng , I am impr es s e d
even amaze d - - wi t h the range and variety of topi cs t o whi ch you ar e
addressing your atten tion .
f ollowing:

Onl y a sampl i ng woul d i nc lude the

Social Ana l ys i s and Nat ur a l Res our ce Age nci es ; Swamps

a nd Al ligators:

Rur a l Sociology and t he Farm Cri s i s ; Boomtowns;

Public Attitudes Towar d Agr icul t ur e ; Fa c t or s a nd Progr ams
Influencing Ac t i vity and Li f es t yl e s of t he Rur al Elderl y; Role of
the Socia l Sciences i n Agri cul t ur a l College Curricula i n 1990; Women
i n Agri cul t ure and Rur al Li f e ; Nonmetropol itan Popula tion Tr ends ;
Class Structure i n Ame r i can Agr i cu l t ure ; Tr ends i n Famil y Structure ;
The 1990 Cens us and Rur al America ; Rur al and Agric ul t ural
Ini t i a t ives of t he J oi nt Economic Commi ttee ; Community Development

�3

Teaching, Research, and Pr a ct ice ; Small Fa r ms a nd Pover t y ; Impacts
of t he Farm Cri s i s on Fa r mer s and Fa r m Fa mi l i es ; Women i n
Devel opment ; Rural Heal t h I nt e r e s t Group ; Rur al Crime a nd Deviance;
Impa c t of Public Pol i c y on Rura l Ar ea s ; The Nature of Rural Poverty
and Government Response ; a nd Regi onal Centers for Rur a l
Developmen t .

Tha t is only a sampling of the great cafet eria of

intellectual options a vai l abl e t o you in the ses s i ons this week.

I have had opportunity al s o to s can -- and wi ll read in de t a i l
t he J oi nt Economi c Commi t t ee r epor t, New Di mensi ons i n Rural
Policy:

Building Upon Our Her itage , t o which many of you

contributed s i gni f i cant l y .

This would appear t o be a compr ehensive

statement which i ncorporates 65 studie s on the rura l ec onomy and
society .

Fr om these a nd other sources , i t i s ap pa r e nt t h a t t here i s

a wealth of i nformation and thought rega rding is sue s confronting
rural Amer i ca .

Becaus e you are experts in the s e matters , there i s no ne ed for me to
de live r ye t anot her l i t a ny on rur al pe opl e and r ur al communiti e s
t heir past, their trials, t hei r f ut ur e .
things catch my attention:
variety in rural America.

But i n all of t hi s , two

f i r s t , there i s amaz i ng diversity a nd
Toda y , those rural communi t i e s dependent

upon commerical farming are pa r t i cul a rly a f f ect ed by the current
farm crisis.

The tax ba s e has eroded , incomes are down, there are

neither public fund s through taxation nor phi l ant hr opic fund s
through volunta r y giving to s us t a i n quali t y schoo l s, l ocal
governments, or prot ective an d human services.

�4
I n other rural communities, f a r mi ng i s a margi nal economi c
ent er pri s e , not unimp ortan t in t erms of qua l i ty of l i f e and
lif e s tyl e , but not pr ovi di ng an economic base f or l i veli hood .

Some

of t hes e communities a r e de pendent upon primary enterpris e s
mining, oil, or f or e s t r y .

Many a r e dependent upon s pec i a l

act i vities for economic via bili t y , such as touri sm or a mil itary
i nstallation .

Mo s t a r e ex peri enc ing out-migra t ion of t he young and

in- migration of retirees.

You know the de t a i ls best of a ll, but t he

underlying les s on i s s i mpl y that rural interests a r e ama zingly
diverse and non- cohe s i ve.

Thus , i t i s often di ff i c ult t o c oal e sc e

dive r se regions a nd diver gent views .

Rur a l New Engl a nd is qu ite

different fr om r ur al I owa , and both are diff er ent from r ural Al a ska .

Second , drawing up on t he amaz i ng a r r ay of de scr ipt ive a nd analytic
de tai l available t o us , we must search fo r a comprehens ive and
encompassing whole.

Somehow , the bits a nd piec es must be br ought

togethe r and must be interpreted in ways us e ful t o t hos e dealing
with the issues of t he moment and t he f ut ure, usef ul to t hose making
dec isions ab out rural iss ues an d l i vi ng t heir l i ves i n rural
set tings.

We need al s o to be r emi nd ed t ha t i n t he f i nal sense only

peo ple ar e import ant .

We should continue to focus upon t he

importance of the i ndi vi dua l, t he f ami l y , and t he communi t y .
pe rson is a cher i shed indi vidua l , not just a statis tic.

Each

Out of the

array of statistical a nd analytic informati on, a nd conc eptual a nd
theoretica l materials, we need s omehow t o be hel pful i n charting
pathways t o a bet ter t omorr ow.

�5

A parallel observation from the health prof essions may be useful.
As I reflect on the hea l t h s c ene in cont empor ar y America , I mar vel
at t he benefits of superb s peciali zati on - - ma rvel ous technology,
superbly prepared practitioners, an amazi ng capacity to pe r f or m
medi cal miracles .

But, with a ll of this t her e seems to be a

tendency to l os e the central f ocus on the pa t ient a s a human be i ng
-- wi t h hopes a nd dreams, home a nd loved ones , successes a nd
f a i l ur e s , foi bl es and f ears , and una nswe r ed ques t i ons.

The

compassion of the caring prof essions may be overwhel med by the
technology and i ntellectual power av ailabl e to them.

As we deal wi t h t he complex and intriguing i s s ues of rur a l society
from farm policy to menta l health to rural roads and br i dges - let us ke ep always in mind our ul t i mate conc e r n with peopl e.

To

f ail to do so would be inappropriate to our prof e s s ional calling.

II I .

The historic commitmen t of t he W. K. Kellogg Found ati on is t o "the
application of knowledge to the probl ems of pe opl e . "

We s a y

simplistical ly that " in most ar eas of human concern, we know better
t han we do . "

We know more about wha t good educat ion could and

shoul d be than is gene r a l ly exper i enced; we know more about what
hea lth care services coul d and should be than are generally
available; and we have the techni cal know-how t o fe ed multi ples of
the wor l d ' s current populations, while mi lli ons starve and go
hungry.

All of this i s not t o depreciate at a l l the importance of

�6

continuing r e s earch of eve r y kind, from t he mos t ba s i c and es ot e r i c
to the most a pplied.

In f a c t , most pro j ec ts t o which the Founda t i on

supplies assistance woul d be de s cri bed a s action or a ppl ied
re search, compr ised of demons t r a t ions or experiment s which mobi l iz e
knowl edge a nd know-how f r om a vari ety of di s c i pli nes or ' speci a l t y
f i el ds and eval uate t he i r eff ec t i veness in var ious ap pr oa che s
a ddr e s s i ng human needs .

An une nding cha llenge in our s oc i e ty i s t o

put t o use in bene f i c i a l ways the r ich intellectual r e source s
avai lable to us fr om r es ea r ch and ot her schol a r ly a ct i vi t i es .

St eppi ng ba ck and taking a br oad vi ew of the rural s cene in our
nati on and beyond , r e c ogni zi ng t he rea l i t i es of the moment in the
context of the her itage of the pa s t an d t he options of t he f ut ur e ,
a nd considering cour s es of ac t i on t ha t mi gh t be doabl e a nd
construc tive i n t e rms of bet t e r i ng the human circumstance s of the
rural s cene , I would share with you very bri efly the f ol l owi ng
no tions wh i ch seem pr omi s i ng .

1 .	

We need a clear ar tic ul a t i on of pol icy al t e r na t i ves at t he
local , s t a te, a nd national levels wh i ch could c ontribute to
vitality in the countryside.

Bas i c t o s uc h pol icy

considera tions i s the ultimate question , doe s "rural" rea l l y
ma t ter ?

Shoul d we be concerned a t al l a bou t the dete r i or a t i on

of t he count ryside

t he di s a ppeara nce of cr os s r oads

communi t ies, t he s t r uggl es of coun t i e s and count y- s ea t town s
to s t a y alive, t he di l emma of peo pl e de s i r i ng t o l i ve i n rural
se t ti ngs ?

I s a vital r ur al Amer i ca a desirabl e or nece s s ar y

�7

cou nterpoint to a vibrant urba n Ameri ca ?

I s t he r e clea r ,

objective, a nd pe r s ua s i ve ev i dence t hat Amer i ca ' s f ut ur e wi l l
be t he lesser i f the vi tal i t y of the countr ys i de dimi nishe s
and Ameri ca's life i s i ncr ea s i ng l y concentra t ed i n urba n
centers ?

My sense of history and societal as pirations , my limited
unde r s tanding of the human co ndition, and t he basic thrust of
my value s and biases suggest tha t we do need to be c oncer ned
with nurturing rural , sma ll t own, non-metropolit an America as
an important pa r t of our t ot a l nationa l f a bric.

If so, we

need expert s like you to provide a clear de s cr i pt i on of pol i cy
al t er na t i ves , their components and their conse quences , so t ha t
deci sion makers can a c t responsib ly a nd responsive l y i n these
changi ng t i mes .

As a	 l a yman , I se e your professional pos t ur e as general l y
r etrospective, not an uni mpor t a nt cont r ibut i on .

But we

desperatel y need your experti s e t o help sha pe the future - - t o
ass i st in influencing what mi gh t be , what co ul d be , and what
should	 be.

2.	

In an er a of restrict ed publi c budgets an d shrinking fe de r al
programs, r ur a l areas ne ed new multi -organizational models f or
the del i ver y of health car e, ed ucation, and ot her human
s e rvi ce s .

The s e initiatives should cro s s poli tica l a nd

�organizationa l boun darie s and crea te inter-institut i ona l and
inter-governmen tal pa r t ne rsh i ps among publi c agenc i es ,
universities ( i ncl udi ng the Coope r a t i ve Ext ens i on Ser v i c e ),
community co lleges , vocational-technical cente r s , human
servic e agenci e s , and voluntar y organi za t ions.

Such model s

shoul d be developed a nd operat ed f or i mplementation of
cost-effective pr ocedur e s to pr ovide be t t e r an d more effective
s e r vi c es in r ur al c ommuni ties .

Pa r t ne r sh i ps and cooperation

established among the se organi za tions shoul d also f a c ili t a t e
joint ef f or t s i n economic de velopment - - j ob generati on .
Maki ng availa bl e a de c ent job s e ems sti l l to be ba sic t o
serving human ne eds.

3 .	

Lea de r sh i p development program s for r ural area s are
important .

The r e is a need for more active and eff e c t i ve

publ i c affairs partic ipants in rural communi t i e s , with
a ppr opri a te s uppor t i ve l i nkages t o universities , community
col leges , or l oca l Coope r a t i ve Extensi on Services .

Lea de r s

f r om a broad cross sect i on of organi zations and institutions
from the same communitie s should be trained , gi ven ex perience
i n l oca l pr oblem s olving , and encouraged t o join s upportive
networ ks .

Special attention sh oul d be given to t he

eff ectiveness of ci t i zen boards, whi ch c ont r i but e s o
cr i tical l y to t he cha r ac t e r an d qua li t y of community life .

�9
Special projects i n leadership de velopmen t shoul d foc us on
rural	 and smal l community governmental of f i c i a l s to help t hem
become	 mor e ef f ec t i ve and to encour age innovative experiments
in human service del i ve r y .

4.	

Spec i a l assistance sh oul d be provided to elec t ed and ap poin ted
officials i n county a nd l ocal governmen t .

Mos t are employed

ful l t i me el s ewhe re and a s s ume public office a s a par t - time
civic dut y .

Their c ommun i t i e s f ace complex a nd common

problems associated wi t h wat er and sewage mana gement, solid
waste dis pos a l, trans portati on, ene r gy us e , l a nd use
management , fi r e and pol i c e protection , ed ucation , cul t ural
activities, a nd t he deli ver y of human s e r vi c es .

The knowledge resources of univer s i ties, community colleges,
and othe r public age nci es should be made avail abl e t o l oca l
governments in creative ways t o addr e ss their ne ed s.

5.	

Fi na lly , the intellectua l ba s e:

f ur t her and more

comprehensive ap proa che s to rural i s sue s need t o be nurtured.
Scholars f r om a br oad range of field s of study - - r ur al
s oci ol ogy and sociology , poli tica l science , economic s ,
a nt hropol ogy , law , hea l t h , educa t i on, en gi neer i ng, business,
economic devel opment -- should be encouraged to work toge t her
in a ddressing rural i s s ues a nd des i gni ng strategies for
ameliorative action.

As with urban devel opment cent er s and

�10
i nstitutes in the 1960s and 1970 s, the e f f orts of sch ol ars
wi t h interests in economic development and j ob cr ea t i on ,
service s del i very , human re s ource development, and natural
r es our c es ca n pr ovide vis ibility a nd academic legi t i ma cy f or
wor k in rural so ciety.

TV.

A cl osing thought :

Who speaks f or rur a l Amer i ca ?

At the moment ,

t he voice of rural America seems rel a tively weak and br oadl y
di s persed .

The r e i s no resounding ch orus being heard i n the ha lls

of Congre s s or stat e l eg is la t ur e s , i n t he execut i ve of f i c es of
Wa shington or sta t e ca pi tal s, the boa r d r ooms of the corpor ate
wor ld, or the i vor y towers of a cad eme.

Few i n polit i cal circles

hang their f utur e s on rural i nt eres t s; l a nd-grant uni ve r s i t y
leaders , onc e t he s pokespersons on s uch s ociet al issue s , se em
preoccupied wi t h i ns t i t ut iona l conce r ns ; de a ns of a gricul t ure, whos e
predeces s ors created progr ams i n home ec onomi c s and fami ly l i vi ng,
rural education , rural s ociology , and mor e, are i mme r sed i n
agricultura l technology ; f a r m or ga ni za t i ons a r e f r agmented by
commodity interes ts; a nd aca demi c i a ns too oft en seem c ont ent wi t h
end i ng their intellectual pur sui t s with de s cri pt i on , analys i s , and
conc eptual co n j ecture , being unwi l ling or s ee ing it a s inappr opria t e
t o move f orwa rd i n s ugges t i ng , counseling, and catalyz i ng
c ons t ruc t i ve cours es of a ct ion .

Resea r ch - - t he generat i on of new

knowledge - - is exalted , as it should be.

Teachi ng and ex t en sion --

�11

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�</text>
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                    <text>Remarks by
Russell G. Mawby, President
Board of Directors
The Educational Founda't i ouof Alpha Gamma Rho
Knoxville, Tennessee
August 28, 1974

This morning the balance of our breakfast program will foc us on The
EducationalFoundat i on of Alpha Gamma Rho.

On behalf of the Foundation Board,

I wish to express our appreciation to the Executive Council and the Program
Committee f or this opportunity of reporting to our National Convention.

I

will be sharing with you briefly some of the highlights of your Foundation's
progress to date and sharing with you our plans for the future.
Mo s t of us know too l ittle about the Educational Foundati on of our
fr aternity.

We need to better understand its purposes and its potential if

the Foundation is to make its maximum contribution to our brotherhood.
Alpha Gamma Rho, as all of us realize, is a very complex organization
with our net wor k of active chapter s , alumni groups, and the Nat ional Fraternity.
Each of these elements has all sorts of needs--for physical facilities, for
the operational budgets of local chapters, for the activities of our National
Office.

As members, we are obligated to fulfill these needs.

Contributions

by a lumni and f r i end s of the fraternity do not qualify as deduct ions f or
charitable or educ at i ona l purpose s under f ederal income tax regulations.

In

r eco gnition of this f act , there developed the concept of a tax-exempt educational fou ndation as a n auxiliary unit of our fraternity.

This idea was fi rst

considered at our national convention ten years a go and was authorized at the
national convention eight years ago, in 1966.
As stated in the Founda t i on ' s by-laws, the general purpos e s are to provide
financial support : for educational and scientif ic purposes; to aid and a s si s t
needy a nd deserving students in securing a better education ; and to promote and

�2

encou r a ge s cientific , philosophic , and l it erary ende avo rs .

To ac c ompli s h these

pill po s es , t he Edu cat i ona.l Foundation =_ s author i ze d to r ec e i.ve mon ey or
'by

prope ·,~ty

gi f t , Dev i s e or beque st 1 a nd t o hold, manage, invest , and expend

such a s s et s f or the study, experimen tat ion, a nd advanc 6 nent of agTi cult 1u2 or
areas of related endeavor.

More epee Lf'Lc.a.Ll.y, f unds a dmi ni s t er e d by the

Founda't Lon ar e us ed to: pi-evad e a s s istanc e to needy s t ud ents through gr ant s and
l oans ; en coura ge academic exc el lence--t hr ough scholar ships and spec ial awards to
i ndividuals s t u dents ( i ncl udi ng students out side the f rat erni t y) , a nd f or c hapt er
award s f or ov er - al l a cademic excellence (to b e used for educ at i ona l purpos es );
and to stimulate a cademi c excellence t hr ough sup port of chapteT reference
libr ar i e s and ot h er study fac ilit ies, and through support of tutorial and
counseling programs.
Or gan izat i onally , the Edu cat i onal Foundation i s an autonomous, taxex empt , ch aritable , non- prof i t corpor a tion .

The memb er sh i p i ncl ude s any

member of Al pha Gamma Rho who has co nt ribut ed $1 00 or more on an accumulative basis .

At t h e present time ther e ar e 63 memb er s; a t t he an nu al

me et i ng of t h e membership held last ev en ing , ten memb er s were pres ent.
I hope t hat mor e of you in attendanc e a t t his conv enti on wi l l be
motivated t o become members.
The Foun dat i on is managed by a Board of Directors composed of six members,
each el ect ed for a six-year term .
t~ :L'ms

Directors cannot b e r e- elec t ed to su c c es s i v e

on t he Board .
I hav e t h e pl easure now of serving as the President of the Educational

Poun da t i on ,

I am an alumnu s of Tau Chapt er a nd am now the Pres ident of t he W. K.

Kellogg Foundat ion in Battle Creek , Mi c h i ga n.

Our Edu cational Foun dat i on 1s

Vi c e Pr e sident i s Dr. Emil Mrak of Chi Chapter , Chanc el l or Emeritus of the
Univers ity of California at Davis.

Our Treasurer is Dr . Glenn Sullivan of

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