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:
	

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	 K
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ION
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Jun
e
	5
, 1989
S
u
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r up
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CORPORATE PH
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1
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ay
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f Am
e
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3
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ti
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s ago
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4
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S
om
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rom t
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id
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5
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t on
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el
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--

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a
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h
.
.
-

To th
em
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r
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y t
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twou
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6
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a
r
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na B
u
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to
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7
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ti
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y a sound

_
---

b
u
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son
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8
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rcu
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tom
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ing t
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t
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ing good
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'--	
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I
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sim
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1
.

T
h
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r
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b
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~A m~t

J
a
n
u
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r
y1
, 1936
.

~ion became effectiveon
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a
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2
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S
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p
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s
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o
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lt
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t
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3
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i
n
c
e
y
e
a
r
.

g
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lm
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sa s
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the memorable words from a 1978 Weyerhaeuser study of its
charitable program, a company's public service should take
place "at the crossroads where company and public interests
intersect."

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Unrestricted grants given without forethought do little
good.

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carefully planned.

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marketing ploy is called "philanthropy" because some
miniscule fraction of the resulting profit is donated, that
is equally unacceptable.

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self-interest, as long as it advances society in a
significant way.
~\

3.	 j Restructuring
i
This concern is being forced upon an ever-growing number of
companies.

As takeovers, mergers and leveraged buyouts

amalgamate companies, corporate giving programs are being
consolidated or eliminated altogether.

This becomes an

especially acute worry in leveraged buyouts, when the
purchaser frequently takes on so much debt that they are too
strapped for cash to continue giving, or in some foreign
acquisitions, in which the purchaser may not have an
appreciation for philanthropy.

In any case, these episodes

in the restructuring of American business have flattened the
growth of corporate philanthropy and may even cause it to
shrink in the future.

�7

4.

Foreign Corporate Philanthropy in America

Giving to American charities by foreign-owned businesses in
America was once insignificant.

In the past few years,

however, that has changed dramatically, with Japanese
companies leading the trend.

In 1988, Japanese companies

gave nearly $20,000,000 in America, up 40 percent from 1987,
and Natsuaki Fusano, managing director of the Keidanren
(Japanese Federation of Business Organizations) expects it to
rise at least by another 20 percent in 1989.

As these

companies become more generous, they may well also become
more demanding of nonprofits.

At the very least, this

internationalization of corporate philanthropy will change
the types of causes that corporate philanthropy has
traditionally supported.

5.

Global Competitiveness

American corporations once regarded charity as a sort of
noblesse oblige, an obligation to do the right thing for
society.

In the days after World War Two, when America

boasted the world's only intact industrial economy, there was
little reason to think of corporate philanthropy as anything
more.

Now, however, as European and Asian countries have

stepped forth as formidable economic competitors to the U.S.,

�~_. '- --...

/ 0 1

.

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8

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                    <text>Remarks by
Rus s ell G. Mawby
Pr eside nt , W. K. Kel l ogg Foundati on
at
Pres entation Banquet
~ouncil

23rd National I ns titute of the
i'or t he Advan cement of Small Coll eges
Bradley Uni versity
Peori a, I llinois
June 14, 197 8
I

On behalf of the Kel l ogg Foun da t i on--our Board of Trus tees , o f f i c er s ,
and st aff--I am del i ght e d t o re ceive t his
Smal l Indep endent Coll ege s .

A~T ard

f or Outstandi ng Se rvi ce t o

I t s si gni fi c anc e t o us i s e nhanced by the f ac t

that, as a r e c i pi e nt of thi s hi gh hono r , we j oi n othe rs f or vh om ve have
great r e s pc ct- - Dr . Ea r l Mc Grat h and Congresswomen Edith Green .

;!;ost i!'rport ent,

it me an s mu ch t o us b ecaus e we have such admiration f or th e Counc i L for t.he
Advan c eme nt of Sma l l Col l e ges and for your member institutions.

As a grant -

maki ng fo un dat i on , we f e el pr ivi leged t o be a ss ocia t ed wi th--a nd hopefillly
have be en help f ul t o- - y our purpos e s .
I am espec i a l l y p l e a s ed that Dr . Ge orge Ha ns on of our staff is bere f or
thi s pre sent at i on .

Ge or ge has be e n di rect l y responsible fo r our work with

CASC and with s mal l independe nt

coll e ~ es.

As most of you kn ow, Dr. Hanson's

career ha s b e en cl os e l y i dentifi ed wi th the small indepe nd ent co lle[;e , part i cular ly at Ol i v et Col l e ge i n Mich i can .

We are perhap s t h e only

found~ t io n

with a pro fe s s i onal s taf f memb e r of thi s parti cular ba ckgr ound a nJ orient ation a nd h i s pe rsua sive and cre ati v e l eader ship has s haped our

p rogrm~

on behalf of smal l i ndepende nt institutions of hi gh er educ a t i on .

support

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en

�3
s
p
e
c
i
f
i
cs
t
2ps t·
)o
v
e
r
com
et
h
a
td
e
f
i
c
i
e
n
c
y
. Thu
s
,I m
ayb
eo
fa b
a
ckg
round
q
u
i
t
ed
i
f
f
e
re
n
t fromy
o
u
r
sb
u
t I ama
p
p
r
e
c
i
a
t
i
v
eand s
u
p
p
o
r
t
i
v
eo
fy
o
u
r
i
n
s
t
i
t
u
t
i
o
n
sandthe
i
rm
i
s
s
i
o
n
.
You d
e
scr
i
b
eyou
ri
n
s
t
i
t
u
t
i
o
n
sa
s s~all

i
n
d
e
p
e
n
d
e
n
t
,l
i
b
e
r
a
la
r
t
s

c
o
l
l
e
g
e
s
. I
nappr
o
a
ch
ing ffiy a
s
s
ignm
e
n
tt
h
i
se
v
e
n
i
n
g
, Ip
r
o
p
o
s
et
ol
o
o
k
a
te
a
cho
ft
h
o
se s
ign
ifican
t ch
arac
t
e
ris
ticswh
i
ch i
ncomb
in
a
t
i
o
nmak
e
y
o
u
rc
o
l
l
e
g
es d
i
s
t
i
n
c
t
i
v
e
.
P
o
i
n
t 1- L
ibe
ra
la
r
ts: T
h
e
r
e
'
s no n
eed f
o
rm
e t
od
e
f
i
n
eo
rj
u
s
t
i
f
y
t
oyou t
h
eim
po
r
tance andap pro ~riate ne ss o
fl
i
b
e
r
a
la
r
t
se
d
u
c
a
t
i
on t
o
d
a
y
and f
o
rt
h
e fu
t
u
re
. Y
ou mu
s
tb
e o
u
t
spokena
d
v
o
c
a
tes o
fl
i
b
e
r
a
ledu
ca
t
i
o
n
y
o
u
,y
o
u
r boa
rd o
ftrus
tee
s, yo
u
rf
a
c
u
l
t
y
,s
t
a
f
f
,s
t
u
d
e
n
t
s
,pa
r
e
n
ts
,a
l
um
n
i
.
M
any o
fyou
ri
n
s
titu
t
i
o
n
s hav
ec
a
r
e
fu
lly i
n
c
o
r
p
o
r
a
t
e
da ca
r
e
e
rem
ph
as
is,
an o
c
cupa
t
i
ona
lor
i
en
ta
tion i
n
t
ot
h
el
i
b
e
r
a
la
r
t
sedu
c
a
t
i
o
n
. T
h
i
s se
em
s
de
s
i
r
a
b
l
e
,b
u
t do no
tp
e
r
ve
r
t you
r m
iss
iono
fl
i
b
e
r
a
t
i
n
gt
h
em
ind
s o
ft
h
e
s
t
u
d
e
n
t
sw
i
th w
homyou a
r
ep
r
i
v
i
l
e
g
e
dtod
e
a
l
.
Th
e ch
a
lleng
e
so
fth
e fu
tu
r
ew
i
l
l ce
r
t
a
i
n
l
yr
e
q
u
i
r
et
h
ef
i
n
e
s
ts
c
ience
andt
e
c
h
n
o
l
ogy fo
r the
i
rres
o
l
u
t
i
o
n
; even o
u
rb
e
s
tm
ay b
ei
n
ad
equ
a
t
ef
o
rt
h
e
comp
l
ex i
s
sues wh
ich conf
r
o
n
t m
an
k
ind
. Bu
t thec
r
i
t
i
c
a
ld
e
c
is
i
ons wh
ich w
i
l
l
r
e
a
l
l
ysh
ap
eo
u
rw
o
rld a
t t
h
et
u
r
no
ft
h
i
scen
tu
r
yw
i
l
l no
tb
eb
asede
s
s
entia
l
l
y
upon sup
e
r
b sc
ien
t
i
f
ic andte
ch
n
o
l
og
ica
ld
ev
e
lopm
en
ts
;r
a
t
h
e
r
,t
h
eyw
i
l
lb
e
v
a
l
u
e
l
a
d
en and va
lu
e-based
. I
tis at
r
agedy t
h
a
tsom
any ed
u
c
a
t
o
rs
,pe
r
h
ap
s
e
s
p
e
c
i
a
l
l
yi
npU
b
l
i
cin
s
titu
ti
o
n
s, hav
ea
b
d
i
c
a
t
e
dt
h
er
e
s
p
ons
i
b
i
l
i
t
i
e
so
f
im
p
a
r
t
i
n
g va
lue
s as a pa
rt o
ft
h
e
i
red
u
c
a
tio
n
a
lm
is
s
i
o
n
.
Ou
r c
o
l
l
eague, G
eo
rge H
ans
o
n
, say
st
h
i
s mo
r
e e
loquen
tly t
h
a
nc
a
nI
.
To quo
t
eh
im
,"
I
fw
ea
re t
oa
t
t
a
in a g
r
e
a
t
e
r pub
licunde
r
s
t
a
n
d
i
n
go
fan
e
d
u
c
a
t
i
o
nwh
i
ch i
n
c
l
u
d
e
st
h
el
i
b
e
r
a
la
r
t
s
,t
h
es
t
u
d
e
n
t
si
nyo
u
r co
l
l
e
g
e
s

�4
must know and feel what it is, and accept confrontations of values and
their examination.

In that regard, I would hope the values of each college

are so well examined and publicly stated and so well exemplifi ed in ever y
aspect of campus life, that in actual living, confrontations are rare.
(As an old farm boy, I'd paraphrase that, 'practice what you preach! ,)
Confrontations of opposing ideas, yes; confrontations of them
never we hope.

a~ainst

us,

Nowhere in the world is there more vital, more favorable

environment for the growth a nd development of American youth than in the
residential liberal arts colleges.
as best they can.

Even the public universities copy them

It is up to you to perfect t ha t environment in terms of

the students you attract and demonstrate to them the living importanc e of
the liberal arts."
Point 2 - Indene ndent:
respond, to individualize.

The freedon to experiment, to innovate, to
With such independence and freedom go es res ponsi-

bility, yes·--to all sorts of authority gr oup s : boards of trustees, fa culty,
students, alumni, donors, affiliated churches, the communi ties of whi ch
you are a part, the pUblic at large because of the special status accorded
your institutions in tax and other matters.
Educational institutions and systems in our country--perha ps hi gh er
education in particular--are in trouble.

Many of the difficulties and much

of the public disenchantment is a consequence of education's self-created
failures and short-comings, but despite faults and criticisms, education is
still the way to a b etter life, both for the individual and for our to tal
society.

This is as true today as ever and will certainly be true in the

years ahead.

The next two decades, which lead us into the 21st c entury,

�5
w
i
l
lb
ee
x
c
i
t
i
n
gi
f
e
d
u
c
a
t
i
o
n
a
ll
e
a
d
e
r
sh
av
et
h
ev
i
s
i
o
nand c
o
u
r
a
g
et
od
o
t
h
o
s
et
h
i
n
g
sw
hi
c
h mu
s
tb
e don
e
.
A
si
n
d
epend
en
ti
n
s
t
i
t
u
t
i
o
n
s
,f
r
e
eo
ft
h
es
t
i
f
l
i
n
gc
o
n
s
t
r
a
i
n
t
so
f
b
u
r
e
a
u
c
r
a
c
y, you havep
a
r
t
i
c
u
l
a
rp
o
t
e
n
t
i
a
lt
op
r
o
v
i
d
el
e
a
d
e
r
s
h
i
pi
nt
h
e
f
u
t
u
r
ea
s int
h
e pas
t. P
u
b
l
i
ci
n
s
t
i
t
u
t
i
o
n
s,
n
I
lf
o
l
l
ow
,w
i
l
l em
u
l
a
t
e
,w
i
l
l
b
et
h
eb
e
n
e
f
i
c
i
a
r
ie
so
fy
o
u
r ex
amp
le and c
r
e
a
t
i
v
ee
f
f
o
r
t
s
.
P
o
i
n
t 3- Sm
a
ll: Sm
a
l
li
nc
o
n
t
r
a
s
tt
ol
a
r
g
e
,conv
ey
inga n
o
t
i
o
no
f
p
e
r
s
o
n
a
landin
d
i
v
i
d
u
a
lc
o
n
c
e
r
nf
o
re
a
ch s
t
u
d
e
n
t
. I
t
'
sn
o
t au
tom
a
tic, o
f
c
o
u
r
s
e
,t
h
a
tth
es
tuden
ti
nt
h
esn
c
a
l
lc
o
l
l
eg
ew
i
l
l re
c
e
i
v
emo
r
e i
n
d
i
v
i
d
u
a
l
a
t
t
e
n
t
i
o
n, ha
v
ea m
o
re c
a
r
i
n
gr
e
l
at
i
o
n
s
h
i
pw
i
t
hf
a
c
u
l
t
yand f
e
l
l
ows
t
u
d
e
n
t
s
t
h
a
ni
nala
rgein
s
titu
tion
. S
m
a
l
lm
ay b
es
i
mp
ly p
r
o
v
i
n
c
i
a
l
, andi
ti
sa
s
p
o
s
s
i
b
l
ef
o
ran ind
iv
idua
lt
ob
el
o
n
e
l
yi
na sm
a
l
lc
rowda
si
na mob
. I
f
you a
r
et
ore
f
l
e
c
ti
neduca
tion a c
a
r
i
n
ga
t
t
i
t
u
d
ef
o
re
a
ch i
n
d
i
v
i
d
u
a
ls
tU
d
e
n
t
,
you mu
s
tw
o
rk ha
rd a
ti
t
!C
a
r
i
n
g mu
s
t b
er
e
f
l
e
c
t
e
di
nev
e
r
:y a
s
p
e
c
to
ft
h
e
i
n
s
t
i
t
u
t
i
o
n
'
sl
i
f
e
l
e
t
t
e
r
syou s
e
nd an~ t
h
ew
ay t
h
ephon
ei
sa
n
sw
e
r
e
d
;t
h
e
r
e
c
e
p
t
i
o
n
i
s
t
,s
e
c
re
ta
ry
,r
e
c
r
u
i
t
e
r
,a
d
v
i
s
e
r
,a
dm
i
s
s
i
o
n
sd
i
r
e
c
t
o
r
;t
h
ec
o
l
l
eg
e
c
a
t
a
l
o
gandt
h
edesc
ri
p
tiveb
r
o
c
h
u
r
e
s
;t
h
ec
l
a
s
s
r
o
om
,t
h
ed
o
rm
i
t
o
r
y
,t
h
e
l
i
b
r
a
r
y
,t
h
el
o
u
n
g
e.
Wh
i
l
e m
a
ny o
fyou c
e
r
t
a
i
n
l
ydo w
e
l
li
nd
e
v
e
l
o
p
i
n
ga c
a
r
i
n
gr
e
l
a
t
i
o
n
s
h
i
p
w
i
t
hi
n
d
i
v
i
d
u
a
ls
t
uden
ts, m
any do l
e
s
sw
e
l
l
.

A
s you m
ay h
av
es
u
s
p
e
c
t
e
d
, I am

aw
a
n
d
e
r
e
r
. .1 h
av
ev
i
s
i
t
e
dm
any o
fy
o
u
rc
ampu
s
e
s
,u
s
u
a
l
l
yun

no~m

t
oyou
.

B
e
c
au
s
e I amadm
i
r
e
r and a d
e
v
o
t
e
eo
ft
h
esm
a
l
li
n
d
ep
end
e
n
tc
o
l
l
e
g
e
,i
td
i
s
a
p
p
o
i
n
t
sm
e t
ota
l
kw
i
t
h on
eo
fy
o
u
rg
r
a
d
u
a
t
e
s who o
b
s
e
r
v
e
ss
a
d
l
y
, "A
f
t
e
rf
o
u
r
y
e
a
r
sh
e
r
e
, It
h
i
nk t
h
e
r
e
'
so
n
l
y on
ep
r
o
f
e
s
s
o
rwho r
e
a
l
l
y~

s

m
e.

A
t l
e
a
s
t

t
h
e
r
e
'
so
n
l
yoneto"
,homI wou
ld t
u
r
nand i
nw
h
om I wou
ld h
av
ef
u
l
lcOL
l
f
id
en
c
e
.
"
And i
tw
a
s d
e
p
r
e
ss
i
n
gt
oh
e
a
rt
h
es
t
o
r
yo
fa
n
o
t
h
e
ryoung l
a
d
ywho h
ad wo
rk
ed o
u
t
ac
a
r
e
f
u
lp
r
o
g
ramo
fs
t
u
d
y
, spen
d
i
nc h
e
rj
u
n
i
o
rye
a
raw
ay f
r
o
m. on
eo
fyou
r

�6
c
ampu
s
e
sa
ta p
u
b
l
i
cu
n
i
v
e
r
s
i
t
yt
ot
a
k
ec
e
r
t
a
i
nc
o
u
r
s
e
st
h
e
r
ea
sa p
a
r
to
f
h
e
rt
o
t
a
lp
rog
r
amo
fs
t
u
d
yd
e
s
i
g
n
e
dw
i
t
hh
e
rf
a
c
u
l
t
ya
d
v
i
s
e
r
. '
fh
ensh
e
r
e
t
u
r
n
e
dt
ohe
rc
o
l
l
eg
ef
o
rh
e
rs
e
n
i
o
rye
a
r
,s
h
ew
a
s a
d
v
i
s
e
dt
h
a
ts
h
e
c
o
u
l
d
n
'
tg
r
a
d
u
a
t
ew
i
t
hh
e
rc
l
a
s
sb
e
c
a
u
s
e sh
ewou
ld h
av
eo
n
l
y 26 c
r
e
d
i
t
s
i
nh
e
rs
e
n
i
o
rye
a
rw
h
i
le t
h
ec
o
l
l
eg
er
eQ
u
i
r
e
dt
h
el
a
s
t30 c
r
e
d
i
t
si
n
r
e
s
i
d
e
n
c
e
. Wh
en t
h
i
swa
sf
i
n
a
l
l
yr
e
s
o
l
v
eda
f
t
e
ra s
p
e
c
i
a
lp
l
e
at
ot
h
e
f
a
c
u
l
t
ycomm
i
t
t
ee
,s
h
ew
a
s t
h
e
na
d
v
i
sedt
h
a
tsh
ec
o
u
l
dn
o
tb
e cons
i
d
e
r
ed
f
o
rgr
a
dua
tion w
i
t
h ho
n
o
r
s
. Th
ei
n
s
t
i
t
u
t
i
o
nwou
ld t
r
a
n
s
f
e
rh
e
rc
r
e
d
i
t
s
f
romt
h
es
t
a
t
eu
n
i
v
e
r
s
i
t
y
,b
u
tn
o
t he
rg
rad
es.

H
e
rgoa
lh
ad be
ent
og
radu
a
te

w
i
t
h ho
n
o
r
s
. I
n
c
l
u
d
i
n
gh
e
r t~ansfer c
r
e
d
i
t
s and g
rades, sh
ewou
ld h
av
e
g
r
a
d
u
a
t
e
dw
i
th h
o
n
o
r
.

~it out

t
h
et
r
an
sfe
rgr
a
d
es, he
rgr
a
de po
i
n
ta
v
e
r
a
g
e

f
e
l
l.08s
h
o
r
to
ft
h
e ho
n
o
r
sl
e
v
e
land ac
c
o
r
d
i
n
g
l
ysh
emi
s
sedh
e
rh
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so
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re doomed
. Tha
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! I m
a
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v
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d
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ca
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i
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. C
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�7
difficulti es enc o un tered then, the relative sacrific e necessary to marshal
the resourc e s to start a new institution of hi gher education wer e far
greater t he n than now .

Our affluent society can afford the opportunities

which s mall independent college s r epr esent .

Our society will support th em

if your mis sion is clear, representing a distinctive and attractive alternative .
The evidence is overwhelming that students--and those who pay the bi lls-want what your institutions have to offer if your c olle ges a r e trUly the
best of what they can b e .

It's simply a qu estion of what you do and how

you do it .
As a Foundation, we are not conce r ne d a t all with s mall inde pendent
colle ges-- -r ather we are c onc erned, a s you should be, not with instituti onal
preservation, but with the student s who e le c t to att end and who a re therefore
the beneficiari e s o f the educat ion you provide a nd t he s er vice s you off er .
As a part of t he pr i v ate se c t or in our soci ety commi t t ed t o private

initiative f or the pUblic go od, we believe that 8ovc r nment , at Qll level s - loc al, stat e, fed eral--does not have a l l the a ns wer s .

We believe in a

continuati on of Ame r i ca ' s plurali sti c approach se r vi ng human ne eds, providing
freedom in s electing among alt ernatives a vai l a ble to the individual .
Your institutions r epre s ent a sup erb a l t e r nat i v e f or thousands of
learners.

We wish you well in your continuing efforts to do so.

�</text>
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                    <text>PHILANTHROPY AND KIDS
DELIVERED AT THE COUNCIL OF MICHIGAN FOUNDATIONS REGIONAL MEETING
SPRING LAKE COUNTRY CLUB
JUNE 13, 1991
by DR. RUSSELL G. MAWBY
I

am

delighted

celebrate

to

both

a

be

here

marvelous

today

in

this

beautiful

institution--the

Council

setting
of

to

Michigan

Foundations--and a remarkable opportunity before all of us

to help

young people in our state.
First,

I

want

to

talk about

the

Council

of Michigan Foundations.

You have already met the hard-working Board of the Council and that
Board's hard-working leader, Judy Hooker, CMF's Chairperson.
course everyone knows Dottie Johnson,

the President of

And of

the Council

and its roving ambassador as well.
I am delighted also to see so many trustees from private foundations
and from community foundations in the western Michigan area.
your leadership wi thin your own foundations
the

strength

of

the

community

of

that

foundations

I t is

is one source of

that

makes

up

the

council.
Anyone who has only recently come into the Michigan foundation world
would be as tonished,
Michigan Foundations

I

think,

really

is.

to

learn how young
It

is

hard

the

to believe

Council
that

of

less

than 20 years ago, CMF did not exist.

Now, with 275 foundations and

corporate giving programs as members,

representing every corner of

this
also,

state,

CMF has become a major

influence in Michigan.

is

It

I am happy to say, held up as an example of what a Regional

Association
national

of

Grantmakers,

Council

on

or

Foundations

"RAG" for

short,

consistently

should be.

recommends

The

CMF as

a

model to other states attempting to either establish or to improve a
Regional Association of Grantmakers.

�Although dozens

of

people

from

across

the

state of Michigan

have

contributed to CMF's success, including a good number in this room,
there is one person who has done more for that organization than any
other.
She

That person is, of course,

has

built

vision,

and

the

Council

integrity.

with

It was

CMF's President Dottie Johnson.

equal

parts

said of

of

Robert

savvy,

Kennedy

tenacity,
that while

others looked at things as they are and asked "why?," he dreamed of
things

that never were and asked,

that one

step farther.

She

takes

"why not?"

Well,

things

could be and says,

that

Dottie

takes

"here's how."
Lets

turn

now

from

a

marvelous

organization

to

a

fantastic

opportunity that lies before us, namely Philanthropy and Kids.
all

four-syllable words,

Philanthropy seems

something for grown-ups only.
and

kids

don't.

generally
And

don't.

adults

usually a r en ' to

are

at

first

Like

glance

to be

After all, adults need tax deductions
Adults

involved

have
in

money,

community

and

kids

affairs,

usually
and

kids

In short, it seems that adults are participants in

philanthropy, while kids are beneficiaries of philanthropy.
Superficial

impressions

exception.

While

aren't

the

tax

are

frequently

deductions

only reason

to give.

may

wrong,
promote

and

this

is

philanthropy,

no
they

Adults may have more money,

but

kids have some money, and the gift of a quarter may be just as much
philanthropy as a gift of a quarter of a million dollars.

More kids

than we realize are involved in community affairs; and there is no
good reason why all kids should not be involved in the betterment of
their own community.
Generosity,

you

see,

is

a

lot

like

singing.

You

can

listen

to

others sing, you can read about others singing, but the only way to
lea rn to sing is --to sing.

And just like sing ing, you c a n l e arn to

give at any time in your life, but in both case s , it is best to do

2

�it when you are young.

The simple fact of the matter is that kids

learn to be generous by practicing generosity.
Since the best way to learn philanthropy is to practice itt we are
extremely

excited

referring:
will

be

The

the

l"lichigan

officially

probably know ,
will

about

this

permanently

Conununity

launched
is a

endow

con~unity

foundations t

conununity

foundations

opportunity
in

to

Foundation

8

days

$35 tOOO tOOO

in

which
Youth

which

will

also

spur

give

the

the

been
which

Creek.

challenge grant

field-of-interest

have

Projec t,

Battle

youth
and

I

As

program

you
that

funds

in

Michigan

growth

of

existing

impetus

to

establish

conununity foundations for areas of our state which are now unserved.
When you look at this tremendously ambitious project t it is easy to
become

excited

development of

about

many

things,

conununity foundations

development

that

will

exciting

is

that young

part of

this

be

in all of

catalyzed.

people

initiative.

including
But

the

the

growth

and

the conununity-based
thing

will

be

essential

In order

to

participate,

I

players

find

most

in every

each conununity

foundation must have a youth conunittee t which must be made up of at
least 50% young people.
These
efforts

conunittees
to meet

conunittees

will

be

the

leaders

the matches--therefore t

will

get

hands-on

in

each

co~nunity

in

the young people on

experience

in

fund-raising

the
these
for

charitable causes.
These conunittees will also advise the conununity foundation boards on
how

best

to

make

funds--therefore

grants

youth

from

will

the

learn

stewards of charitable resour ces .

3

income
by

generated

experience

to

by

the

become

new
wise

�Kids

will

meetings

learn
are

other valuable

run,

how

lessons:

non-profits

how

enrich

corrunittees

all

of

our

work,

how

lives--but

perhaps most important, how to be a concerned and caring citizen in
their own corrununity.
Since

the

$35,000,000

grant

announced a few weeks ago,

to

launch

this

initiative was

first

I have been asked by a number of people

why the Kellogg Foundation chose to support this opportunity.

After

all, our charter is broad, and there are any number of good causes
to which we could have made grants of

this amoun t .

My answer has

been a fairly long and complex one, but it has to be, because the
reason is deeply rooted in the heritage of the Kellogg Foundation,
and ultimately in the personality of its founder, W. K. Kellogg.
Giving youth challenges
vision

of

Mr.

years ago.

and chances

Kellogg when

he

to develop was very much

started

the

Kellogg

Foundation

In f ac t, he originally gave it the name of

the
61

the "Child

Welfare Foundation."
Mr.

Kellogg

quickly

realized

that

the

well-being

of

children

is

inextricably tied to the well-being of the community in which they
live.

Children cannot be educated without a good school system, nor

will their health be robust without a good medical care system, and
so on.

So he very quickly changed the name of his foundation from

the Child Welfare Foundation to
gave

this

new

organizat ion

the W. K.

the

broad

Kellogg Foundation, and

mandate

to

assist

in

the

process of applying knowledge to the problems of people.
Mr.

Kellogg

surruned

up

this

comprehensive

mission

in

a

sentence when he said, "I'll invest my money in people."
Mr.

Kellogg meant assisting

the

caring citizens who work,

voluntarily, to make their community stronger.

4

single
By this,
usually

�What Mr.

Kellogg wanted was

to help people become philanthropists,

but not just people who make gifts of money.

Mr. Kellogg wanted to

make practicing philanthropists, people who not only give money, but
who

also

talents.

roll

up

their sleeves

and give

of

their

time and

their

These are the role models that he sought for young people,

the people who were givers and doers rolled into one, those who made
right by doing right.
Since this is precisely what it attempts to do with young people, I
think that Mr. Kellogg would be absolutely delighted by the Michigan
Community Foundation Youth Project.
A moment ago, I used the phrase "doing right."
Mark

Twain

said,

"Always

rest."

We

do

right.

are

This

astonish

the

absolutely

Michigan

there are young people who will

This reminds me that

will

gratify

convinced

some,

that

and

allover

indeed gratify some,

astonish the rest, by practicing philanthropy.

and

In the process, they

will learn to make right by doing right.
These

hands-on

wisely

will

experiences

teach

young

in

raising

people

that

money

and

distributing

deficiencies

and

exist in our system, but that they can be corrected.

it

injustices

It will teach

them that people in their own back yard are hurting, but that those
people can be helped.

It will teach them that money is important,

but that personal involvement is more powerful.

And it will teach

them that, in this nation, we need never settle for tolerating wrong
if we are willing to give of ourselves to make things right.
I

thank you for

this opportunity to speak to you today, and I ask

you to join with me and with so many others across the state to give
kids

a

chance

to become

philanthropists.

Given

this

chance,

they

will become more than just check-writers, but also leaders who share
their

time

and

their

talents

to

help

others.

I

am

completely

confident that given the opportunity, our young people will rise to

5

�the

occasion

and

make

us

all

proud.

And

if

that

conviction

is

correct, society will be improved, not just today or next year, but
for all the years to come.

Thank you very much.

0379N

6

�</text>
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                    <text>"THE GREATEST OPPORTUNITY"
COMMENCEMENT ADDRESS
BY
DR. RUSSELL G. MAWBY
CHAIRMAN, W. K. KELLOGG FOUNDATION
CALIFORNIA STATE POLYTECHNIC UNIVERSITY
POMONA, CALIFORNIA
JUNE 10, 1989
I

IT IS INDEED A PLEASURE FOR RUTH AND ME TO BE WITH YOU AT CAL POLY
POMONA FOR THIS FIFTIETH ANNIVERSARY COMMENCEMENT CEREMONY.

IN THE

25 YEARS THAT I HAVE BEEN WITH THE W. K. KELLOGG FOUNDATION, IT HAS
BEEN MY PRIVILEGE TO VISIT THIS CAMPUS OFTEN AND TO KNOW YOUR THREE
PRESIDENTS - JULIAN MCPHEE, A MAN OF UNUSUAL VISION AND VIGOR;
ROBERT KRAMER, WHO GUIDED THIS INSTITUTION THROUGH TRANSITION TO
INDEPENDENCE; AND NOW HUGH LA BOUNTY, WHO HAS LED THIS UNIVERSITY TO
A POSITION OF EDUCATIONAL DISTINCTION AND INTERNATIONAL STATURE.

IT

HAS BEEN A JOY TO WITNESS THE GROWTH, CREATIVITY, AND RESPONSIVENESS
WHICH HAVE COME TO CHARACTERIZE CAL POLY POMONA.

I AM DELIGHTED TO

JOIN YOU IN THIS ANNIVERSARY CELEBRATION, A "CELEBRATION OF
EXCELLENCE, COMMITMENT TO THE FUTURE."

�-2TO YOU WHO ARE GRADUATING, I ADD MY CONGRATULATIONS TO THOSE ALREADY
EXPRESSED.

FOR EACH OF YOU, THIS IS AN OCCASION LONG AWAITED, ONE

OF THOSE INSTANCES IN LIFE WHEN YOU HAVE BOTH A SENSE OF
SATISFACTION IN PAST ACHIEVEMENTS AND A SPECIAL EXCITEMENT FOR THE
FUTURE.

I FEEL PRIVILEGED TO BE SHARING THIS DAY WITH YOU.

I WOULD ADD A WORD OF CONGRATULATIONS, ALSO, TO ALL OF THOSE WHO
HAVE CONTRIBUTED IN A SIGNIFICANT WAY TO MAKING THIS DAY A REALITY.
I THINK FIRST OF PARENTS AND FAMILIES, AND IN SOME INSTANCES

HUSBANDS OR WIVES AND CHILDREN WHO SO OFTEN HAVE SACRIFICED AND
SUBORDINATED THEIR PERSONAL INTERESTS TO YOURS IN MAKING IT POSSIBLE
FOR YOU TO STUDY AT CAL POLY AND WHO ARE ENTITLED TO A SIMILAR SENSE
OF PRIDEFUL SATISFACTION ON THIS OCCASION.

AND I THINK, ALSO, OF

ALL THE PEOPLE WHO ARE CAL POLY POMONA -- THOSE WHO HAVE GONE
BEFORE, ESTABLISHING, BUILDING, AND SUSTAINING THIS INSTITUTION OVER
HALF A CENTURY, AND THOSE WHO CURRENTLY CARRY FORWARD THIS
WORK ... TRUSTEES, FACULTY, OFFICERS AND STAFF, ALUMNI AND FRIENDS.
THIS INSTITUTION HAS A DISTINCTIVE PHILOSOPHY OF EDUCATION, A
MARVELOUS HERITAGE, AND AN INTERNATIONAL REPUTATION.

YOUR EFFORTS

�-3-

HAVE MADE THIS SO -- AND WILL CONTINUE TO DO SO IN THE FUTURE.

TO

ALL OF YOU, I EXPRESS CONGRATULATIONS AND COMPLIMENTS, FOR YOU, TOO,
CAN TAKE PRIDE IN THIS HAPPY OCCASION.

II

I APPROACH MY ASSIGNMENT TODAY WITH THE SOBERING KNOWLEDGE THAT NOT
ONE PERSON CAME HERE FOR THE PRIMARY PURPOSE OF HEARING THE
COMMENCEMENT ADDRESS.

IF WE ARE QUITE HONEST WITH EACH OTHER, EACH

OF YOU HAS A MUCH MORE PERSONAL -- AND MORE IMPORTANT -- REASON FOR
BEING HERE.

AND, IN APPRECIATION OF THAT FACT, I PROPOSE TO INTRUDE

ONLY BRIEFLY UPON YOUR TIME.

FOR THOSE OF YOU WHO, FROM FORCE OF

HABIT, ARE TAKING NOTES, MY ENTIRE MESSAGE CAN BE SUMMARIZED IN TWO
LETTERS:

U AND R.

"un

FOR UNDERSTANDING; "R" FOR RESPONSIBILITY.

�-4-

W. K. KELLOGG, THE FOUNDER OF THE FOUNDATION WITH WHICH I AM
ASSOCIATED AND THE DONOR OF THE RANCH WHICH BECAME THIS CAMPUS, WAS
A SUCCESSFUL BUSINESSMAN.

WITH ONLY SIX YEARS OF FORMAL EDUCATION,

HE STARTED WORK AS A BROOM SALESMAN AND THEN BECAME THE BUSINESS
MANAGER OF A HOSPITAL IN BATTLE CREEK.

AT AGE 46, HE QUIT HIS JOB

AND LAUNCHED THE KELLOGG COMPANY, MANUFACTURING READY-TO-EAT
BREAKFAST CEREALS.

LATE IN HIS LIFE HE DEDICATED HIS WEALTH TO

PUBLIC BENEFIT THROUGH THIS FOUNDATION.

IN 1935, WHEN HE MADE THE

IRREVOCABLE TRANSFER OF HIS FORTUNE TO THE FOUNDATION, HE WROTE A
BRIEF LETTER IN WHICH HE CONCLUDED, "1 AM GLAD THAT THE EDUCATIONAL
APPROACH HAS BEEN EMPHASIZED.

RELIEF, RAIMENT AND SHELTER ARE

NECESSARY FOR DESTITUTE CHILDREN, BUT THE GREATEST GOOD FOR THE
GREATEST NUMBER CAN COME ONLY THROUGH THE EDUCATION OF THE CHILD,
THE PARENT, THE TEACHER, THE FAMILY PHYSICIAN, THE DENTIST,
THE COMMUNITY IN GENERAL.

EDUCATION OFFERS THE GREATEST OPPORTUNITY

FOR REALLY IMPROVING ONE GENERATION OVER ANOTHER."

�-5-

THAT STATEMENT IS AS TRUE TODAY AS IT WAS FIVE DECADES AGO.

DESPITE

ALL THE CRITICISMS AND ALL THE QUESTIONING, EDUCATION IS STILL BASIC
TO -- OFFERS THE GREATEST OPPORTUNITY FOR -- HUMAN PROGRESS.

AND

FROM THE STANDPOINT OF THE INDIVIDUAL, EDUCATION IS STILL THE WAY TO
A BETTER LIFE.

EDUCATION -- RELATED TO BUT NOT SYNONYMOUS WITH

COURSES AND CREDITS AND DEGREES AND CREDENTIALS; BUT EDUCATION -THE INQUISITIVE MIND; THE MASTERY OF KNOWLEDGE AND SKILLS; A PATTERN
OF IDENTIFYING, ASSEMBLING, ANALYZING, THINKING, PLANNING, AND DOING.

FOR SOME OF YOU, HIGHER EDUCATION IS A FAMILY TRADITION.

YOUR

PARENTS, PERHAPS YOUR GRANDPARENTS AND GREAT-GRANDPARENTS AND
BEYOND, HAVE BEEN COLLEGE GRADUATES.

OTHERS OF YOU, LIKE MYSELF,

ARE THE FIRST OF YOUR FAMILY TO GO TO COLLEGE.

IF SO, CAL POLY

POMONA HAS GIVEN YOU AN OPPORTUNITY YOUR PARENTS DID NOT ENJOY.

�-6-

WHATEVER THE CASE, ALL OF US WHO ARE THE BENEFICIARIES OF HIGHER
EDUCATION SHOULD IMPOSE UPON OURSELVES THE STATUS OF LIFELONG
INDENTURE TO REPAY THAT WHICH HAS BEEN BESTOWED AND TO ENSURE
SIMILAR BENEFITS AND OPPORTUNITIES FOR THOSE WHO WILL FOLLOW.

OUR

SOCIETY IS NOW CRITICALLY REVIEWING ALL OF ITS INSTITUTIONS AND
TRADITIONS, QUESTIONING OUR PRIORITIES AND ALLOCATIONS OF
RESOURCES.

SUPPORT OF EDUCATION AT ALL LEVELS IS BEING CHALLENGED.

FOR THE FIRST TIME IN RECENT MEMORY, THE AMERICAN COMMITMENT TO
PROVIDE EDUCATIONAL OPPORTUNITIES -- AN OPEN DOOR, WITH A SECOND
CHANCE -- SEEMS GENUINELY ENDANGERED.

HOPEFULLY YOU, WHO ARE AMONG

THE PRIVILEGED TO BENEFIT FROM HIGHER EDUCATION, WILL BE ARTICULATE
SPOKESMEN AND DEDICATED SUPPORTERS OF EDUCATION TO GUARANTEE
COMPARABLE OPPORTUNITIES FOR THOSE WHO FOLLOW.

III

AS IN ALL OTHER ASPECTS OF LIFE, WITH PRIVILEGE GOES DUTY, THE
OBLIGATION TO BE RESPONSIBLE AND RESPONSIVE.
AND PROFESSIONAL CAREERS WILL BE VARIED.

YOUR PERSONAL PATHS

EACH OF YOU WILL MAKE YOUR

�-7-

OWN CHOICE (ANOTHER AMERICAN PREROGATIVE WHICH FEW IN THE WORLD
SHARE) -- SOME WILL PURSUE FURTHER PROFESSIONAL STUDIES, LEADING TO
ADVANCED DEGREES; SOME WILL GO INTO BUSINESS, EITHER SELF-EMPLOYED
OR WORKING WITH OTHERS; OTHERS WILL CHOOSE OPPORTUNITIES IN THE
PUBLIC SECTOR WORKING FOR GOVERNMENTAL AGENCIES AT LOCAL, STATE, OR
NATIONAL LEVELS; SOME WILL DEDICATE THEIR LIVES TO HUMAN SERVICE,
THROUGH THEIR CHURCH OR NON-PROFIT ORGANIZATIONS; STILL OTHERS WILL
ELECT TO CONTINUE THE ACADEMIC LIFE, IN RESEARCH, TEACHING, OR
PUBLIC SERVICE.

WHATEVER ROUTE YOU CHOOSE, SOCIETY HAS HIGH EXPECTATIONS -- A GREAT
NEED -- FOR YOUR TALENTS.

HOPEFULLY, YOU WILL BE SHAKERS AND

SHAPERS OF A BETTER TOMORROW.
BRIEFLY THREE SPECIFIC IDEAS.

IN THAT REGARD I WILL SHARE WITH YOU

�-8-

FIRST, THE CHALLENGE OF KNOWLEDGE UTILIZATION, THE APPLICATION OF
KNOWLEDGE TO PROBLEMS OF PEOPLE.
WE KNOW BETTER THAN WE DO.

IN MOST AREAS OF HUMAN ENDEAVOR,

WHETHER YOUR CAREER INTERESTS BE IN

CRIMINAL JUSTICE, HISTORY, THE ENVIRONMENT, ENGINEERING,
AGRICULTURE, TEACHING, BUSINESS, FAMILY LIFE, COMMUNICATIONS,
SOCIOLOGY, HEALTH, OR WHAT HAVE YOU, WE MUST SOMEHOW MOBILIZE
KNOWLEDGE RESOURCES IN NEW AND CREATIVE WAYS TO DEAL EFFECTIVELY
WITH HUMAN CONCERNS.

IN THE COMPLEX LIFE OF TODAY AND TOMORROW, THE

RESOURCES OF ANY ONE DISCIPLINE, BODY OF KNOWLEDGE, OR ORGANIZATION
ARE USUALLY INADEQUATE TO DEAL EFFECTIVELY WITH SIGNIFICANT ISSUES.
YOUR GENERATION MUST PIONEER IN BLENDING THE RICHNESS OF SPECIALIZED
FIELDS OF STUDY INTO MORE EFFECTIVE PATTERNS FOR DECISION AND ACTION.

�-9-

SECOND, THE CHALLENGE OF LIFELONG LEARNING.
INDEED SIMPLER.

IN THE PAST, LIFE WAS

My GENERATION COULD APPROACH LIFE IN THREE NEAT

BLOCKS -- GO TO SCHOOL, GO TO WORK, OUT TO PASTURE.

NOW, FOR A

WHOLE HOST OF REASONS, THAT PATTERN IS NO LONGER ADEQUATE
BURGEONING KNOWLEDGE, THE ACCELERATING RATE OF CHANGE, THE
COMPLEXITY OF ISSUES, THE INTERRELATEDNESS OF HUMAN EXPERIENCES.
YOu AS EDUCATED PERSONS MUST DEMONSTRATE A COMMITMENT TO LIFELONG
LEARNING, INCORPORATING IN YOUR OWN LIFE A CONTINUING INTERACTION
BETWEEN WORK, FAMILY, LEISURE, AND LEARNING.

AND FINALLY, THAT THIRD CHALLENGE, INVOLVEMENT.
REQUIRES INDIVIDUAL INVOLVEMENT.

EFFECTIVE DEMOCRACY

A UNIQUE INGREDIENT OF OUR

AMERICAN WAY OF LIFE IS VOLUNTEERISM, THOSE THINGS WHICH INDIVIDUALS
DO VOLUNTARILY, BECAUSE THEY WANT TO.

MARGARET MEAD HAS OBSERVED:

�-10"WE LIVE IN A SOCIETY THAT ALWAYS HAS DEPENDED
ON VOLUNTEERS OF DIFFERENT KINDS -- SOME WHO
CAN GIVE MONEY, OTHERS WHO GIVE TIME, AND A
GREAT MANY WHO FREELY GIVE THEIR SPECIAL
SKILLS, FULL-TIME OR PART-TIME.

IF YOU LOOK

CLOSELY, YOU WILL SEE THAT ALMOST ANYTHING
THAT REALLY MATTERS TO US, ANYTHING THAT
EMBODIES OUR DEEPEST COMMITMENT TO THE WAY
HUMAN LIFE SHOULD BE LIVED AND CARED FOR,
DEPENDS ON SOME FORM -- MORE OFTEN MANY FORMS
-- OF VOLUNTEERISM."
THIS FACT GIVES A DISTINCTIVELY HUMANE QUALITY TO LIFE IN AMERICA.
BUT ONLY IF WE CONTINUE TO RENEW THE "HABITS OF THE HEART," TO USE
THE TITLE OF A RECENT BOOK BY ROBERT BELLAH.

LET ME SUGGEST TO YOU

THAT THE MOST IMPORTANT WAY IN WHICH YOUR LIFE WILL BE MEASURED
ULTIMATELY IS BY THE WAYS IN WHICH YOU SPEND YOUR LEISURE TIME.

TO

BE SURE, SOME TIME MUST BE SPENT IN HOBBIES AND OTHER FORMS OF
RELAXATION.

BUT LET ME ENCOURAGE YOU TO SPEND AS MUCH OF IT AS YOU

CAN IN PAYING BACK THE SOCIETY THAT ALREADY HAS GIVEN SO MUCH TO
YOU.

YOUR PROFESSION NEEDS YOU, BEYOND THE MANDATE OF THE JOB, TO

�-11RAISE THE LEVEL OF PROFESSIONAL PERFORMANCE AND ETHICS.

YOUR

COMMUNITY NEEDS YOU, TO SERVE ON NONPROFIT BOARDS AND IN OTHER WAYS
TO CONTRIBUTE TO BETTERING THE HUMAN CONDITION.
YOU, TO FILL POSITIONS OF PUBLIC TRUST.

I HOPE THAT YOU WILL

QUICKLY BEGIN TO REPAY YOUR "DEBT TO SOCIETY."
THAT THIS PARADOX IS TRUE:
GET.

YOUR NATION NEEDS

I WILL GUARANTEE

THE MORE YOU GIVE, THE MORE YOU WILL

AND THE MORE YOU GIVE, THE MORE SUCCESSFUL YOU WILL BECOME.

By YOUR CONSTRUCTIVE INVOLVEMENT, BOTH YOU AND SOCIETY WILL BENEFIT.

IV
WHILE THE PROSPECTS OF AN UNKNOWN FUTURE MAY BE SOMBER, THE
CHALLENGE -- AND THE POTENTIAL -- OF TOMORROW ARE AS DEMANDING AND
AS EXHILARATING AS EVER.

IN AN AGE WHEN BIGNESS AND COMPLEXITY SEEM

CHARACTERISTIC, IT'S IMPORTANT TO MAINTAIN A PROPER PERSPECTIVE.
WHEN THE REALITIES OF THE EVERYDAY WORLD SEEM ALMOST OVERWHELMING, I
FIND THE FOLLOWING A USEFUL REMINDER:
I AM ONLY ONE, BUT I AM ONE;
I CAN'T DO EVERYTHING, BUT I CAN DO SOMETHING;
AND WHAT I CAN DO, I OUGHT TO DO;
AND WHAT I OUGHT TO DO, BY THE GRACE OF GOD, I WILL DO.

�-12-

IN TOO MANY FACETS OF OUR LIVES, BOTH INDIVIDUALLY AND AS A NATION,
WE SEEM TO HAVE LOST SOMETHING OF OUR SENSE OF PURPOSE, OUR
SELF-CONFIDENCE, OUR DIRECTION, OUR FAITH AND COMMITMENT.

TO THE

EXTENT THIS BE TRUE, IT CAN BE REMEDIED ONLY BY THE DEEDS OF
INDIVIDUALS WHO -- IN WHATEVER THEIR ROLE AND IN EVERY DIMENSION OF
LIFE -- UNDERSTAND AND RESPOND.
KNOW; WE MUST ALSO DO.

IT'S NOT ENOUGH TO UNDERSTAND OR

IF EACH OF US WILL DO WHAT WE CAN DO AND

OUGHT TO DO, WE WILL INDEED BE SERVING MAN'S HIGHER PURPOSE.

TO EACH OF YOU IN THIS GOLDEN ANNIVERSARY CAL POLY POMONA CLASS OF

1989, GODSPEED IN YOUR PROFESSIONAL CAREER AND -- MORE IMPORTANTLY
-- IN YOUR PERSONAL LIFE.

RGM/LPT

0026C

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/ -Cj - (; (; -

W. K. KELL&lt;Y'uG FOUIIDATION'S INTEREST IN THE COMMUNITY COLLEGES -c
Russell G.
wby
Vi e President - Programs
w. K. Kellogg Foundation
I appreciate very much the opportunity of meeting with you today .

On

behalf of our Foundation, may I extend greetings and express our appreciation
for being identified with the Community Col l ege Leadership Program .
Mr . Banfield and I have

informal.

Therefore, I

reed that this luncheon session should be very

ill make just a fe

Foundation ' s interest in co

comments to the topic of our

unity colleges .

Then hopefully

together some of the kinds of questions that

e can discuss

ill be of greatest interest to

you .
To provide for you sane general information regarding the Foundation,
h ve copies of our Gener 1 Information "br ochure .

This

e

ives a brief historical

and philosophical statement, describes the seven pro ram Divisions and the
organizational structure , and indicates limit tions to our aid and procedures
for submitting requests .

Of particular interest to you will be the fact that

effective September 1, the new Director of our Division of Public Affair::; and
Education will be D • Robert E. Kinsinger .
been identifi d

ith the community college movement in a variety of ways, most

recently

ith the development of paramedic

system

the State of New York.

0

Many of you know Bob since he has

programs in the community college

He is the person wi t h

ham many of you wi l l

have contact in the future .
One of the challenges to a Foundation such as ours is to "be sensitive to
current developments, to the dynamics of situations of the day, to problems that
need the kind of resources that a private foundation can provide .
o

ende vor with whi ch

In the fields

e are concerned- - -education and public affairs,

iculture,

�- 2 -

medicine and pUblic health , nursing , dentist ry and hospital administ ration- - - e
are continually concerned with someho

sensing the trends of t he t ime , anticipat ing

significant developments , and determining how our limited Foundation resources
may make a maximum contribution t o the well-being of peo Ie .

In the late 1950 's , as we were assessing the situation in education in this
country , and specifically anticipating needs i n higher eaucation , our Foundation
became convinced that the most signifi cant educetional

de -re.Lopment,

of this

century for our country was the development of community colleges .
convinced that t hi s is t rue .

We are still

Consequently Dr . Morris , our Foundation President ,

recommended t o our Board of Trustees that the community college movement is one
(

with which our Foundation sh oul.d be strongly identified .

Subseqaent appropri tions

by our Board pr ovides tan ible evidence of this Foundation commitment to the
community college movement for mich yo u are providing vital leadership .

Our Foundation first assisted in a major

,~y

t he community college movement

throu h the American Association of J unior Colleges , when in 1960
substantial grant

e made a

0 AAJC to help strengthen their rol e of leadership .

The

wisdom of t hi s de cis i on is ev i denced by t he flourishing pr ogram of AAJC and the
vi ble leadership it i3 providing for two year institutions of higher education ,
nationally and internationally .
I n t he r api d development of t hese institutions i n t hi s aecade , i t
immediately became apparent that a crisis existed in terms of administrative
leadership for individual i nst i t ut ions t hroughout the count ry .

Thus a next

J

10 lcal phase of our support was assistance t o ten i nst itutions in establishing
Community College Leadership Programs f or the pr ser vi ce and inservice t raining
of community college administrators • . As participants in t hi s Semin
obviously are avmre of these Centers and their activities .

, you

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                    <text>,
THE MICHIGAN BIOTECHNOLOGY INSTITUTE
GROUNDBREAKING
Dr. Russell G. Mawby
Chairman and Chief Executive Officer
W.K. Kellogg Foundation
July 30, 1985

Governor Blanchard, Mr. Herbert, Dr . Zeikus, members of the
MBl Board of Directors, media representatives, ladies and gentlemen:
I am very pleased to be here today to be a part of these
eagerly anticipated groundbreaking ceremonies for the construction
of the Michigan Biotechnology Institute's permanent facilities.
The significance of this symbolic ceremony cannot be
overstated.

But as we all know, ground for the Institute was really

broken more than four years ago with the idea for its creation.
Our corning together now signifies the partnership that i! the
Michigan Biotechology Institute.

It is the collective energies of

the knowledge resources of our state's leading universities and
colleges, the catalytic strengths of state government, the financial
resources of private foundations and corporations, and the dedicatea
personal drive of hundreds of individuals.
The Michigan Biotechnology Institute is linking all of these
resources to expand our state's forest and agricultural industries,
create jobs, and diversify and bolster the state's economy .

It will

pursue ways to safeguard Michigan's vital natural resources through
developing effective systems for handling industrial wastes; and
improving fuel, chemical, and materials production.

It will turn

world attention to Michigan as the source for what is the newest,

�.~

(2)

the finest, and the most promising in biotechnology research and the
application of that research.

It will be a magnet, as firms are

drawn to locate where "the action is."
We believe the fiscal support that the Kellogg Foundation is
giving to the Michigan Biotechnology Institute is evidence of wise
stewardship of our financial resources.

We know that the Institute

in turn will be a wise steward of the abundant natural, human, and
institutional resources with which it is entrusted.
Thank you and congratulations on this important occasion.

�</text>
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�3
is a little low in the croup, but I chl' t really regard that as very inportant;
the really inportant thing in a good horse is ... "

stand b::::rw a judge

Cou l

Or, "I just can't under-

d pl ace the cl a ss that way. II

~

Although I have a ff?ll horses and show them occasionally, I personally

---

My very extensive research on this disorder leads to t:t.x:&gt; conclusions :

First, stable blindness does not lend itself to self-diagnosis, and second,

...

s tabl e blindness is easily discenri.ble in others .
Recognizing that your interest in this subject could be easily exhausted,
I will not pursue this topic further ,

For the balance of my rerrarks, I YJOUld

blindness in our profession and the constructive treat::rrent o f sarre ,
1lI
TIle process of faculty devel.oprrent; is a futuristic enterprise.

As

administrators in colleges of agriculture, you of course recognize the

�4
k
a
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a
rd
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r
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hr
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.
~

t
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nn
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ancon
c
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s
:
1850 (1862
)- acon
c
e
rnf
o
rf
a
rm
ingandf
a
rmp
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om
a
k
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adv
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ag
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fh
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v
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s

andd
augh
t
e
r
so
ff
'
a
r
r
r
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r
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e~

c
l
a
s
s
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o

d
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r
e
c
tt
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ea
t
.
t
en
t
.
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chi
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s
t
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t
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st
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p
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fe
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rn
inga l
i
v
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n
ga
sw
e
l
la
sl
i
v
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n
ga l
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f
e
;
1887

- th
en
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a
l
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a
t
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o
nwe d
i
d
n
'
tknONenough
, sor
e
s
e
a
r
c
h
;

1898

- acon
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e
rn
.f
o
rt
h
eq
u
a
l
i
t
yo
ff
am
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lyl
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e
,sohc
:
I
re e
conom
i
c
s
;

1900

- acon
c
e
rnt
h
a
tt
r
a
d
i
t
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n
a
ls
choo
l
ingw
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n
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tp
r
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p
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r
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young
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t
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o
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so
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;

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-b
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fr
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s
;

�5
1914

- to make the resources of the campus available to all,
Extension.

TIlat's a remarkable tradition and record of responsive change,
certainly unequalled--and uncharacteristic--of the recent decades.
in the years since, a lot of changes have occurred:
r=:1	

'\t

1.	 We have rroved from an agrarian

to

an urbarrized society.

For

:r

2.	 The land-grant universities, in which agriculture was originally
chninant, have beC011E canplex institutions.

Today agriculture is

a smaller part of the total academic scene.
Societal goals have gradually changed, including a shift from a
preoccupation with the In9.terialistic "standard of living" to a
concept of the "quality of life."
As agriculture has progressed, there has been a specialization

and fragrrentat.Lon-c-In the structure of colleges and departrrencs ,

in the fabric of research, in the industry of farming, in the maze
of farm organizations and institutions which serve agriculture.

The colleges of agriculture have progressively nar'rowed their scope
of concerns to an a1m:&gt;st exclusive preoccupation nCM with agricultural production-and closely related activities, with linkages
to problems of hunan nutrition either blurred or non-existent and
with lesser concern for problems of the family, of health care
delivery, of social institutions and services, of education.

And

unfortunately, while col.Leges of agriculture have dropped these
issues from their agenda, the universities of whi.ch agriculture is
a part have not assumed these responsibilities in the more

�6
c
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ldngo
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wh
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rds: p
o
p
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l
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, env
i
.
rom
r
en
t,w
a
r
.

---

T
.
rou
l
db
en
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c
ei
f
t
h
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e
~

~

t
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st
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tw
e cou
ldd
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andd
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. ·
B
u
tw
ei
.
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r
:
r
r
ed
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tth
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r
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s
:
i
I
q&gt;
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, con
found
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an c
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.
,
.
"

'
-- - - - - --

p
rob
l
em
swh
ich con
c
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rnu
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f
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. cgm
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, mu
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r
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,

•

�7
g
en
e
r
a
l
i
z
ed
; th
in
ko
fanyc
u
r
r
e
n
ti
s
s
u
eo
fI
IB
jo
rs
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g
n
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f
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c
a
n
c
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p
o
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t
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o
n
,

n
ru
s
,aseriousd
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s
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r
n
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t
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t
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s
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e
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en t
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en
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e

-

p
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l
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ch con
f
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-~

w
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th t
h
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.

~
~
-

IYUn
o
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:

L

~

-ar
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a
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z
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t
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ttheg
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s

_

t
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ep
r
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c
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tc
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)
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.
-0--

-re
l
a
tion
s
h
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p
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th
in t
h
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a
r
t
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'
senv
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ronm
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t
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lm
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l
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u
,w
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t
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--. a
nawa
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s
so
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ind
-bogg
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s
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ra
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rt
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n 350 y
e
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sago

- .- byJohnDonne -

....-- ~

~

'
'N
om
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n
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r
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ac
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db
ew
a
sh
ed CM
ay byt
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i
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ano
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m
an
'
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th
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;i
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sf
o
rt
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.
"

�8
No natter hCM we choose to classify man' s concerns, or from what

vantage point we elect to view than, ultinately it becorres clear that

the quality of life for our generations--yours and mine--and those to
follow will be determined basically by our progress in improving hunan
relationships.

For vilether we think in terms of the family, our haDe

ccemrrtty, our state or nation, or the world neighborhood, the pr'irre
determinant of what life will be like in the years ahead will be a
consequence of

tnan '

s ability to live in harrrony , one with another.

And

the IIDSt i..n:portant decisions confronting us will not be resolved by our

burgeoning technology alone, but instead wi.Ll, be value-based and value-laden.
IV
l-Jhile we could debate at length the class of categorization of critical
social issues and argue semanti.cs , it is readily apparent that
lectual kncwl.edge resources of--agricultcn: e- -descri b e

"--- -,.-.

Tufts

nether

0

intel-

by- tne-P'resi-eea

f.

all: sciences"--are ftndam2ntal in dealing

with mm's torrorrow.
Looking to that future and the deve'loprrent of faculty to meet changing
needs. I will suggest very briefly three focal issues for colleges of
agriculture:

1.	 Food:

MJst people in agriculture do not think in terms of food and

hunan nutrition. yet this is the ultimate goal of trost; of our
agricultural enterprise.

We think not in terms of feeding people

but in terms of productive vo.Iurres , of production systems. of agdcultural specialties.

We take pride in the nunber of people for

which one AIre.rican farrrer can produce food, but our thoughts
usually do not run to problerrs of huran nutrition.

�9
D
r
. Hen
ry Bo
r
sook
, ab
io
ch
em
i
s
ta
tC
a
lT
e
ch
,s
a
i
di
n1967
:
'
'W
e
h
av
eth
et
o
o
l
sandt
h
et
e
chno
logyt
of
e
edev
e
ryon
ei
nt
h
e
lVO
r
ldw
i
t
ho
u
rp
r
e
s
e
n
tr
e
s
o
u
r
c
e
s
. And y
e
t·
i
t
ha
sb
e
ene
s
t
im
a
t
e
d
t
h
a
t80p
e
r
c
en
to
ft
h
ew
o
r
l
d
'
s popu
l
a
t
ionnonn
a
l
lys
u
f
f
e
r
sf
rom
m
d
e
r
n
u
t
r
i
t
i
o
no
rrm
l
n
u
t
r
i
t
i
o
n
.
'
'&lt;h
eh
e
a
r
sanynunb
e
ro
fexp
l
an
a
t
ion
sf
o
rt
h
i
si
r
o
n
i
cs
i
t
u
a
t
i
o
n
on
eo
ft
h
el
a
r
g
e
ro
b
s
t
a
c
l
e
si
sthes
i
r
rp
l
ef
a
c
tt
h
a
tw
es
t
i
l
lt
h
i
n
k
o
ffoodint
e
rm&gt;o
ft
h
e19
thC
en
tu
ry
.
l
iA
slonga
sw
ep
e
r
s
i
st i
nt
h
i
n
k
i
n
go
ffoodi
nt
e
rm
so
fbu
sh
e
l
s

o
fwh
e
a
t
,w
ew
i
l
ln
ev
e
rh
av
eenoughtogo a
round
. A
s soona
sw
e

lea
rntocon
s
id
e
rfooda
st
h
econv
eyo
ro
fe
s
s
e
n
t
i
a
ln
u
t
r
i
e
n
t
s.
andlookf
o
rt
h
ech
e
ap
e
s
tandb
e
s
tw
ay t
og
e
tt
h
e
s
en
u
t
r
i
e
n
t
s
l
t
rew
i
l
lf
i
n
dw
ew
i
l
lh
av
eenoughf
o
ra
l
l
.
I
'

2
.
	 Fnv
i
romn
en
t
a
lq
u
a
l
i
t
yandm
:m
ag
em
en
to
fr
en
e
;
.
;
r
ab
l
er
e
s
o
u
r
c
e
s
:
l
b
p
r
o
f
e
s
s
i
o
nh
a
srm
r
eexp
e
r
i
en
c
eandab
e
t
t
e
rr
e
c
o
r
do
fa
ch
i
ev
em
en
t

i
n
w
i
s
e env
i
ronn
:
:
en
t
a
landr
e
s
o
u
r
c
em
an
ag
e
r
r
en
t
; thando
e
sa
g
r
i
c
u
l
t
u
r
e
.
Y
e
ti
nt
h
ec
u
r
r
e
n
tc
l
inE
.
t
eo
fenv
i
ron
r
r
en
t
a
lcon
c
e
rn
.anda
c
t
i
o
n
,
a
g
r
i
c
u
l
t
u
r
a
l
i
s
t
sandf
a
rm
inga
r
etooo
f
t
e
ns
e
ena
sa p
a
r
to
ft
h
e
p
rob
l
emr
a
t
h
e
rthana p
a
r
to
ft
h
ean
sw
e
r
.
3
.
	'
!h
eq
u
a
l
i
t
yo
fr
u
r
a
ll
i
f
e
:~

t
h
er
h
e
t
o
r
i
cr
e
l
a
t
i
n
gt
or
u
r
a
l

d
ev
e
lopm
:n
t ebb
sandf
low
s
,t
h
e
r
ei
sl
i
t
t
l
e
ev
id
en
c
et
h
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te
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t
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r
oo
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e
so
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l
t
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r
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rt
h
eu
n
i
v
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r
s
i
t
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e
so
fwh
i
ch th
eya
r
ea
p
a
r
th
av
eg
iv
ena s
en
s
eo
fp
r
i
o
r
i
t
ya
ndu
rg
en
cyt
or
u
r
a
lp
rob
l
em
s
.

M
:&gt;
s
t c
o
l
l
e
g
e
so
fa
g
r
i
c
u
l
t
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r
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o
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ipp
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a
lad
equ
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t
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ly

�10
with the broad range of issues enconpassed in rural corrm.mity
developm=nt, issues including health care delivery, education,
business and industry, political institutions

J

social services.

VJhile faculty n:enbers with broad responsibilities and titles in
camnmity developm:nt can provide a degree of leadership, the
kncMledge resources of the larger tmiversities
to bear.

mist;

be brought

In rrost institutions, the inadequacy of resources

within colleges of agriculture is corrpomded by the organizational
rigidities of the tmiversities.

The typical agricultural research

station or Extension Service sin:ply does not have available to it
the intellectual and technical resources of the university-at-large.

nus

cf.rcurrs tance is further corrpounded by an "insular rrentald ty"

of many colleges of agriculture which seems

from the mainstream of academi.c life.

v
Creativeness den in agricultural faculty developrnent--an inm.nization
against stable blindness--would suggest the following:

1.	 To warrant continuing support by society, colleges of agriculture
mist;

serve critical hunan needs, addressing conterrporary issues

of high priority.

This suggests a clarification of the mission

and goals of these colleges.
We should learn this lesson from observing our professional
counterparts in other fields.
their sense of mission.

SCIre seem to have lost their way,

I'll rrention horne economics

J

education,

�11
and n:edicine as examples.

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have increasingly focused their attention on issues of rredi.cal,
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greatest need--adequate

nutrition.
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mist;

be an integral part of the larger

university with which they are affiliated.

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item appropriations and designated federal funding, some colleges
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rgu
ed
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n
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l
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s
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l
yo
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ra
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lo
ft
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s wh
i
ch t
h
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s
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s
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t
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s
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	t
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r
r
y
.
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sr
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l
:
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;
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o
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r
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�6
Education--in this instance, higher education--has a special place in our
democratic society.

Universities (I use the term here to include all institutions

of higher education--two year, four-year, graduate, public, private) are conceived
in our society as knowledge resource centers, ¥ith responsibilities in teaching,
research, and service or Extension.

Typically, the teaching function of the

university is defined too narro,fly, usually relating essentially to students
in residence, young in age, and in degree-oriented programs of study.

If

universities are to fulfill their educational potential in serving the needs
and goals of society, they

~ust

define the

teac~ing

function more creatively,

away from the traditional classifications of teaching, research, and Extension
and incorporating "Ext ens i on" as a part of "t.each i ng , II in diverse settings \ri th
varied student groups.

This leads us to the concept of Extension in its broade3t

conceptual construct.
I realize that there are many forces which must be confronted.

These include

such realities as the financial considerations of funding higher education,
usually involving some fonnula related to full-time equivalent enrollment; the
constraints of self-created systems of acc?editation and credentialing; the
frequent discomfiture of the faculty in dealing

~ith

other than captive, post-

adolescent students; and the reluctance of decision makers within the institution
and beyond to condone non-traditional approaches to reaching educational objectives.
But I also sense a readiness today in academia--and on the part of learners-to consider, explore, test new concepts and approaches.

This readiness is

evident in such developments as the Carnegie Commission's report, IILess Time,
More Options"; the Newman Report; the Commission on Non-Traditional Studies;
and widespread interest in such ideas as the open university, the external
degree, and a university without walls.

�7
And
	 sot
h
et
im
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i
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a
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ryou a
sl
e
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r
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ati~ns

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p
rog
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ym
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em
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"
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t
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ore~apture p
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tum
.

v
.
	 A lookahead:
L
e
tm
es
h
a
r
ew
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t
h you nowwh
a
tt
om
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o
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d
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t
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r
e
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t
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t
h
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rn
a
t
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r
e and comm
i
tm
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t
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n
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n
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dw
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t
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n
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t
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o
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p
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r
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t
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t
i
o
n
, p
i
o
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e
r
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n
ge
f
f
o
r
t
s
. We h
av
e a som
ewh
a
tun
iqu
eo
p
p
o
r
t
u
n
i
t
yo
fb
e
i
n
g
ap
a
r
to
fs
i
g
n
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f
i
c
a
n
td
ev
e
lopme
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t
si
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u
c
a
t
i
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t be
i
n
gsom
ewh
a
ta
p
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r
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f
rom
. H
o
p
e
f
u
l
l
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, t
h
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sp
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r
s
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e
c
t
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v
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l
lb
eh
e
l
p
f
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lt
oyou i
ny
o
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rd
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l
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b
e
r
a
t
i
o
n
s
h
e
r
e
. Am
o
n
gt
h
ec
h
a
l
l
e
n
g
e
swou
ld s
e
emt
ob
et
h
ef
o
l
l
ow
i
n
g
:
1
.
	C
r
e
a
t
i
v
i
t
yi
ni
n
s
t
i
t
u
t
i
o
n
a
l
i
z
i
n
gt
h
econ
c
ep
to
fc
o
n
t
i
n
u
i
n
ge
d
u
c
a
t
i
o
n
.
No i
n
s
t
i
t
u
t
i
o
no
fh
i
g
h
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re
d
u
c
a
t
i
o
nh
a
sr
e
a
l
l
ya
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p
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e
dt
h
ef
u
l
lim
p
l
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c
a
t
i
o
n
s
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ft
h
econ
c
ep
to
fl
i
f
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o
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gl
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a
r
n
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n
g(
ap
o
s
s
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b
l
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e
p
t
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sM
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r
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r
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t
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lC
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r
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r
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r
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t C
o
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) and don
e som
e
th
ing

�8
abou
ti
t
i
nt
e
rm
so
ft
h
eo
r
g
a
n
i
z
a
t
i
o
n
a
lc
h
a
r
to
ft
h
ei
n
s
t
i
t
u
t
i
o
n
,t
h
e
p
a
t
t
e
r
n
so
ff
i
n
a
n
c
i
n
g
,t
h
er
ew
a
rdsy
s
t
emf
o
rf
a
c
u
l
t
y
,f
u
n
c
t
i
o
n
a
la
c
t
i
v
i
t
i
e
sandr
e
l
a
t
i
o
n
s
o
i
p
sw
i
t
h
i
nt
h
ei
n
s
t
i
t
u
t
i
o
nandw
i
t
ho
r
g
a
n
i
z
a
t
i
o
n
sb
eyond
.
I
ti
st
r
u
et
h
a
tw
eh
av
e ex
amp
l
e
so
fe
f
f
o
r
t
si
nt
h
i
sd
i
r
e
c
t
i
o
n (Ou
rh
o
s
t
i
n
s
t
i
t
u
t
i
o
n
,t
h
eU
n
i
v
e
r
s
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t
yo
fW
i
s
con
s
in
, i
sc
e
r
t
a
i
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l
ya s
t
e
l
l
a
rex
amp
l
e
.
)
b
u
t
	t
h
e
ya
r
ef
r
agm
en
t
a
ryand i
n
c
om
p
l
e
t
e
. We do i
n
d
e
e
dn
e
ed comp
r
eh
en
s
iv
e
mod
e
l
s o
fwh
a
tm
igh
tb
ed
e
s
c
r
i
b
e
da
sa c
o
n
t
i
n
u
i
n
ge
d
u
c
a
tion un
iv
e
r
s
i
t
y
.
To
	quo
t
eP
r
e
s
i
d
e
n
t Wh
a
r
ton o
fM
i
ch
ig
an S
t
a
t
eU
n
i
v
eT
s
i
t
y
:

"L
i
f
e
l
o
n
gedu
c
a
-

t
i
o
ni
sa f
a
c
e
to
ft
h
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c
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t
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le
n
t
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r
p
r
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s
ewh
i
ch h
a
sb
e
en d
i
s
c
u
s
s
e
df
o
r
y
e
a
r
sb
u
t no s
i
n
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l
ei
n
s
t
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t
u
t
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o
nh
a
se
v
e
rm
ad
e t
h
ei
n
t
e
l
l
e
c
t
u
a
.
li
n
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tm
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r
yt
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r
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n
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t
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eu
n
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r
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t
r
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r
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.
"
We
	 n
e
edmo
r
e su
cham
b
i
t
i
o
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s and comp
r
eh
en
s
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ei
n
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le
f
f
o
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t
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a
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h
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u
n
d
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r
g
r
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d
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a
t
el
e
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,i
ng
r
a
d
u
a
t
es
c
h
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,w
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t
ha
l
um
n
i
,i
nc
o
r
r
e
c
t
i
n
gp
rob
l
em
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o
fknow
l
edg
eo
b
s
o
l
e
s
c
e
n
c
e and c
o
n
t
r
i
b
u
t
i
n
gt
ot
h
er
en
ew
a
lo
fi
n
t
e
l
l
e
c
t
u
a
l
c
a
p
i
t
a
l
.
2
.
	 C
r
e
a
t
i
v
i
t
yi
np
r
o
b
l
em
o
r
i
e
n
t
e
dp
rog
r
am
s
,i
na
d
d
i
t
i
o
nt
ot
h
emo
r
e t
r
a
d
i
t
i
o
n
a
l

d
i
s
c
i
p
l
i
n
e
o
r
i
e
n
t
e
dapp
ro
a
ch
.
Mo
s
t p
rob
l
em
s wh
i
ch con
c
e
rno
u
rs
o
c
i
e
t
ya
r
ecomp
l
ex
,i
n
t
e
r
r
e
l
a
t
e
d
,m
u
l
t
i
d
i
s
c
i
p
l
i
n
a
r
y
,d
i
f
f
u
s
e
; on t
h
ec
o
n
t
r
a
r
y
,t
h
es
o
l
u
t
i
o
n
sw
ec
o
n
t
r
i
v
ea
r
eu
s
u
a
l
l
y
h
i
g
h
l
ys
p
e
c
i
f
i
c
,p
r
o
s
c
r
i
b
e
d
,s
im
p
l
i
s
t
i
c
. T
I
l
i
s dichotor~ b
e
tw
e
en t
h
en
a
t
u
r
e
o
fp
rob
l
em
s ands
o
l
u
t
i
o
n
si
sa m
a
jo
r s
o
u
r
c
eo
ff
r
u
s
t
r
a
t
i
o
nand f
a
i
l
u
r
e
. A
s
ex
amp
l
e
s
,c
o
n
s
i
d
e
rou
r con
c
e
rn
sw
i
t
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a
l
t
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r
ed
e
l
i
v
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r
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t
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a
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l
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t
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rl
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lp
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t
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c
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t
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s
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t
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ee
f
f
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c
a
c
yo
fe
l
em
e
n
t
a
r
y
s
e
c
o
n
d
a
r
y

�9
education, with the family as the basic social institution.

Extension

resources from throughout the university must be mobilized to deal in a
comprehensive and adequate way with such issues.

3.	

Creativity in work with the inforffial network of continuing education
organizations.

Here I mean voluntary agencies, service organizations,

community institutions such as libra:d.es, museums, art centers, churches.
While it's true that continuing education activities of universities
customarily include contacts with such entities as these, such interrelationships are neither as systematic nor as comprehensive as they
should be.

4.	 Creativity in developinG linkages between the formal (traditional undergraduate
and graduate) and informal teaching programs.

Usually these teaching activi-

ties at the university exist side by side with virtually no interaction.
Again, there are encouraging exceptions.

(Where are colleges of agriculture

and of home economics in non-traditional studies and the competency-based
concept of education?

These are the only colleges with faculty members in

virtually every county of the country, with the potential of serving learners
in new ways, including the external degree.
economics that have addressed this question.
image and

na~e

change than with innovation.

I know of no colleges of home
They seem more concerned .nth
Why

not an associate degree in

home economics, incorporating home study, competency-based credits, and
other innovative approaches?

I know of only one college of agriculture

which is experimenting with this approach.

With food as one of the most

pressing of hlMan concerns in the world and with a growing recognition of
the need for enlightened rural leadership, this systematic approach would
seem to have tremendous potential.)

�10

5
.
	C
r
e
a
t
i
v
i
t
yi
ni
n
t
e
r
i
n
s
t
i
t
u
t
i
o
n
a
la
r
r
a
n
gem
en
t
s
, imp
ly
ingc
o
o
r
d
i
n
a
t
i
o
n
and c
o
o
p
e
r
a
t
i
o
n
. I
n
s
t
i
t
u
t
i
o
n
so
fh
i
g
he
re
d
u
c
a
t
i
o
nmu
s
t b
el
e
s
su
n
i
l
a
t
e
r
a
l
i
nt
h
e
i
re
d
u
c
a
t
i
o
n
a
la
c
t
i
v
i
t
i
e
s
. S
o
c
i
e
t
yw
i
l
l no l
o
n
g
e
rt
o
l
e
r
a
t
e
t
h
ea
p
p
a
r
e
n
ti
n
e
f
f
i
c
i
e
n
c
i
e
so
fm
u
l
t
i
p
l
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�</text>
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  <item itemId="24408" public="1" featured="0">
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                    <text>Notes from Keynote Address
40th Anniversar y Confer ence
IFYE Associat ion
July 14, 1988

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r
e
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a
so
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r
v
a
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eamo
n
gthe 3
2
0p
a
r
t
i
c
ip
a
n
ts f
r
om 32
T
h
is t
c
o
u
n
t
r
i
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sw
h
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er
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end
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ttheF
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h WorldIF
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o
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e
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e
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ce
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l
y,1
9
8
7
.
3
.
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al fund
i
ng and th
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rsuppo
r
tf
o
rt
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ro
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r
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rod
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.S
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t now appea
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i
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am?
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rtheworldo
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t
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n
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hy?

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4.
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tapp
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t sp
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r
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ph
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ted i
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clud
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lycol
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ag
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lde
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he p
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w
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ir
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and con
s
t
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and fund
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ied up
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t ava
ilabl
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t
ome .Bu
tin
tim
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t
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l
edg
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ft
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e 1951
-52 O
p
enH
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us
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rog
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ace Corp
s
.
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e To
?

W
h
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t Now? H
ow
?

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xt
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a
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rog
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ams h
e
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e
h
t
s:
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ic p
u
rpo
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i
r
s
tp
ri
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r
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.
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e
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x
am
in
a
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2
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u
n
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i
a
t
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ati
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ion Po
l
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ur
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ses
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o
a
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sand commi
t
tm
e
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t
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l
e
a
r and unequ
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l.
mmi
t
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t to pu
rpo
ses
,
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o
l
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d go
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s
tb
e sO
lic
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ted
3
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and r
e
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e
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t
h
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t
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nf
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l
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ma
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opo
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r II
I
,
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ve
.
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r ex
amp
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o
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'
a
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dC
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o
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lle
r In
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pmen
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Re
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ro and Wor
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a
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r
aph
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nd Food
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r
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f Agr
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re
P
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te
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s
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re
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irnmy C
a
r
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r
6
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g
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ro p
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lanac
tiv
it
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s,p
ro
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r
a
m
s and s
tr
a
t
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g
ie
s.
7
.
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rk
e
tt
h
ep
ro
gr
a
m
s aggr
e
s
s
i
ve
ly
.

�-4
8
.
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e
ri
o
u
s
l
yc
on
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d
e
r afo
u
r
t
hP
h
ase o
fIFY
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tt
h
egr
a
du
a
te
le
v
el,
i
n
c
l
ud
ing
:
An
	in
t
e
n
s
i
v
ei
n
t
a
r
n
a
t
i
o
n
a
l expe
r
i
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nc
eo
fa y
e
a
r
.
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la
rsh
ip
-suppor
t
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d
~ l
e
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e
lc
u
r
r
icu
lum
h
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v
es
u
bj
e
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ta
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as a
tth
em
ast
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rs leve
l
.
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Areco
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sh
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ld be app
r
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ch a
s
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r
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t
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t
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.

�)

�-7or working with others; others will choose opportunities in the
public sector working

/

or governmental agencies at local, sta t e , or

natio al levels; still others will elect to contin

L

ca demi c

l ife, in re s arch, teaching, or public servia •

Whatever route you choose,
shakers and

briefly three s
U mes into some
perspec tive :._ - - - - - - - - - - - - - - - - - - - - -- -

Each of us has stashed away in memory certain lines -- of poetry,
from literature, passages from the Bible -- which have special
meaning to us.

One such which frequently recurs to me are these

lines from Edna St. Vincent Millay -

�-8The world stands out on either side
No wider than the heart is wide
Above the world is stretched the sky,-No higher than the soul is high.
The heart can push the sea and land
Farther away on either hand;

The soul can split the sky in two,
And let the face of God shine thru.
But East and West will pinch the heart
That cannot keep them pushed apart;
And he whose soul is flat -- the sky
Will cave in on him by and by.
The world stands out -- no wider than the heart is wide.

Any reasonable person who reflects thoughtfully on today and
tomorrow -- on where mankind is and where we're going -- finds the
prospect sobering.

Recently I read a disturbingly pessimistic --

but perhaps distressingly realistic -- book, An Inquiry Into the
Human Prospect, by Robert L. Heilbroner.

Heilbroner suggests that

three issues above all others shape the current human predicament.
These can be summarized in three words:
war.

population, environment,

�I

9
I
twou
ld b
en
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c
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ft
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ld
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. Bu
tw
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s wh
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ch con
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e

-

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u
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, comp
l
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rm
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t
ing
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u
l
t
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d
i
s
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i
p
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i
n
a
r
y
,

V
Th
ink o
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r
r
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ti
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a
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pp
ly,•
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l
t
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,

~

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en
e

~,

t
r
a
n
spo
r
ta
tion
,

a
t
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t
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t
em
,r
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l
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~

~

lfe
,i
n
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l
a
t
l
o
n,

~

,
•

•

p
eace
. S
imu
l
t
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eou
s
ly
, ,

t
h
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o
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u
t
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i
s
e
d by m
ana
r
eu
s
u
a
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e
c
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p
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p
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d
,n
a
r
row
ly b
a
s
ed
. Thu
s
, as
e
r
i
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u
sd
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s
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i
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i
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x
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s
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e
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en t
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t
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i
ch c
o
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r
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s and t
h
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s
o
l
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ch w
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t
r
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gw
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t
h th
em
.

I
'
l
l
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b
o
r
a
t
eon t
h
e
s
et
h
r
e
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s
s
u
e
s
,s
imp
lyr
em
indyou o
f th
em
:

•

�1
0
P
o
p
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l
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t
i
o
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e
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l
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z
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t
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o
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a
tt
h
eg
row
th o
f hum
an
p
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e
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t
tot
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u
r
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j
)
.
~

(m
an
)
;

Env
i
ronm
en
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ing a
p
p
r
e
c
i
a
t
i
o
nf
o
rt
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ef
r
a
g
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l
i
t
yo
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t
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er
e
l
a
t
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o
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h
i
p
sw
i
t
h
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nt
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a
r
t
h
'
senv
i
ronm
en
t
a
l
m
i
l
i
e
u
, w
i
t
h an aw
a
r
en
e
s
so
ft
h
em
ind
-bogg
l
ing
con
s
equ
en
c
e
so
f ou
ra
c
t
i
o
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s
, impu
l
s
iv
eo
rp
r
em
e
d
i
t
a
t
e
d
;
and
	
w
i
t
h no b
e
t
t
e
rr
em
ind
e
rt
h
a
nth
ewo
rd
sw
r
i
t
t
e
n 350
W
a
rey
e
a
r
s
	ago by JohnDonn
"Nom
s
l
a
n
d
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n
t
i
r
eo
an i
sani
fi
t
s
e
l
f
;ev
e
rym
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e
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eo
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sa p
ft
h
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o
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i
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n
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,ap
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r
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ft
h
em
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in
;
ac
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o
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ew
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�</text>
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                    <text>"Philanthropy's Role for the Future of the Common Good"
Remarks by
Dr. Russell G. Mawby
Chairman, W. K. Kellogg Foundation
1990 Annual Conference of the Donors Forum of Ohio
Cincinnati, Ohio
October 26, 1990
I

I am delighted to be here with you for this Conference for your Donors
Forum.

My thanks to Lance and Lynn for this privilege.

Through the years I have come to know several of you through our mutual
interests
sessions

participation r n regional and national meetings and at
of

our

Council

of

Michigan

Foundations.

I

welc ome

the
this

opportunity now to become acquainted with more of you.

I

compliment your

Carolyn
privilege

on

the
of

committee under

the

excellence

of

your

participating

in

the

co-chairmanship of Har y
Conference
sessions

agenda.

yesterday

I

Lou and
had

the

afternoon

and

enjoying the delightful evening and the splendid hospitality of your host
committee at the Union Terminal.

I was pleased at the membership meeting

this morning to be able to join the "aye" votes since the W. K. Kellogg
Foundation is a member of the Donors Forum.
Mrs.

Shirley D.

Bowser

of Williamsport

is

We became a member because
a member of

our Foundation

Board of Trustees and, as such, comes each month to our Trustee meetin g
in Ba t tle

Creek.

She

person ally

is anxious

to be come

Lrrvo l v e d

) .1'

th e

activities of the Donors Forum and very much regrets that she i s not with
us today.

Sh e also chairs the Governing Board of Ohio State Unive rsity

�- 2 -

and responsibilities

there keep her away from

this meeting.

Your state

of Ohio has a great tradition of philanthropy and volunteerism -- indeed
a leader in the field.
are

making

Lance s

and

on

Report

I

significant
committee,
finances

of

I compliment the Donors 'Forum on the progress you

your 'ambitious
the

President

developments
a

and

but

realistic

this morning

full-time

membership

committee,

resources.

staffing,

and

a

increasingly

independent

foundations,

makers.

But

Cf-IF has

important

as

community

also

become

an

an

a

some

future.
of

those

program

concerned

with

comparable organization
Through the years CMF

organization

foundations,

increasingly

the

active

committee

In Michigan we have

become

for

summarized

which we call the Council of Michigan Foundations.
has

plans

for

and

private

corporate

influential

not

or

grant

only

In

philanthropy but in the entire nonprofit sector.

One of the issues which your Forum is addressing very responsibly is the
question of resources for carrying on the Forum's activities -- dues and
grants.

As

you

appreciation for
part.

address

this

issue,

I

urge

you

to

have

a

full

the "big picture" of which this organization is only a

Organizations

like

the

Donors

Forum and

Cr-IF

represent

only

the

sec tor of philan thropy of ten described as "organized philan thropy," which
we

appreciate

is

just

a

part

of

the

total

pattern

of

giving

in

this

country.

In deliberating this ques tion of support by your membership,
to

consider

at

least

two

criteria:

benef its received from your membership
your support as a contribution to
volunteerism

in

Ohio,

in

this

first,

the

criteria

in the organization;

I

ur ge you

relating

to

and second,

the broader field of philanthropy and

region,

and

nationally.

At

the

W.

K.

�- 3 -

Kellogg Foundation, we regard three organizations at the national level
of

major

significance

Foundations,

in

Ind epend ent

the

field

Sector,

of

and

philanthropy:

the

Foundation

Center.

The

Council

on

Each

of

these serves a very important and distinctive role.

At

the st ate level, we support

now

are

also

members

of

Council of Foundations.
national,

we provide

th e

th e Council of r-lichigan Foundations and
Donors

Forum of

Ohio

and

the

r-linn esota

Fo r all of these organizations, both state and

subst antial

anuua I

support

and,

in

a dd i t io n ,

we

underst and that such organiz ati ons v ery often require a periodic infusion
of

maj or

res our ces

to

help

them

move

to

new

le vels

of

service

a nd

ex cellen ce.

I

predict

that

the

Donors

Forum will

memb er-s ervin g o rga n i z a t io n .
in

the

public

policy

to

the

arena,

total

relating

to

issues

of

will

assume

nonprofit

a

s ector

leadership

of

s oc i ety

role

un derst anding/app re ciati on/participati on
v olunte erism

in

this

than

a

s e ct or

importan ce

to

And it will become a leadership component

in cre asing and impr oving phil anthropy and volunteerism.
Forum

more

It will become a v ery impo rtant influen ce

philanthropy and volunteerism.
relatin g

increasingly b ecome

whi ch

in

with

In addition, the
e nhan c i n g

through

c ontrib ute s

con c ern ed

pub lic

philanthropy
to

t he

quality

and
a nd

ch ar a ct er of life at the community level.

Thus, a s you addre ss the que st i on of
th e

big

pi cture,

l ooking

n ot

on l y

r e s ourc e s,
at

benefits

I urge y ou
dire ctly

to cons ide r
received

but

a pp re c ia t i ng also the r ol e and marv el ous c on t r i but i on of the Forum to the
l arger nonprofit world.

�- 4 As an interested observer, I compliment you of the Donors Forum for your
progress to date.
you

should

be

As members and participants in making things happen,

pleased with

your

accomplishments

and

excited

for

the

assigned

topic

for

Common

Good."

In

future.

II

Sharing

th ose

thou ghts

today:

"Philanthropy's

le ads

us

Role

for

naturally
the

to

Future

the

of

the

thinking about what is happening in contemporary society as it relates to
the

future of

concerns

the

not

common good,

unlike

the

I was

agenda

of

tempted
topics

to begin with a
being

addressed

list of
at

this

I feel it would be presumptuous and inappropriate for me to

conference.

propose a long cafeteria list of issues in the arena of the common good.
You are knowledgeable about the concerns in our country, your state, and
parti cularly in your home communities.

Rather,

I

have

chosen,

observations

about

implications

for

rn

things

broad

overview,

going

on

philanthropy

are

in

rather

to

our

share

very

society,

apparent.

briefly

six

which

the

for
I

hope

you

will

forgive my frequent reference to Michigan and Battle Creek and activities
of the W.

K. Kellogg Foundation -- these are the examples I know best.

You will see your community and yourself in the illustrations I sug gest.

Observation 1 conc erns

th e seeming inabilitv of our political or oc e s s e s

an d institutions to deal with significant issues in substantial ways.

�- 5 -

This is mos t vivid at

the national

level where Congress

is struggling

ineffectively with such concerns as fiscal and financial responsibility,
trade imbalance,

farm programs, foreign affairs, child care,

support of

the arts, energy policy, and environmental quality.

In Lansing, our state politicians are equally ineffective on matters of
school finance, our state budget, Workmen's Compensation, and a host of
other

concerns.

I

suspect

you

may

feel

the

same

about

doings

in

Columbus.

At

the local level, you can make your own analysis of effectiveness

r

n

dealing with human services, environmental concerns, and all the rest.

Technology

has

changed

the

nature

of

politics

and

politicians

dramatically.

New techniques of sophisticated, instantaneous polling and

the

of

influence

seems

mass

media

treatment

to have forced elected officials

of

every

to become less

society and more the followers of herd instinct.
lead only when consensus has been reached,
parade

is

going and

then

rush

to

its

issue and

There

personality

the "leaders" of
1S

a tendency to

to wait to see which way t he

head.

Other changes which have

influenced the political process to society's disadvantage have been the
proliferation of the number and the dramatic increase in skill of special
interest groups of every variety and the concept of entitlement which ha s
handcuffed political response to changing needs.

Today,

there

are

few

in

elected

office

who

could

be

described

statesmen with vision, commitment, and a concern for the whole.

as

Patterns

of political power also have changed dramatically, with greater diffusion
and less loyalty to party and purpose.

�- 6 -

The net effect of all of these changes has been the lessened ability of
government at all levels to be a source and catalyst for social change.

This,

then,

suggests

initiatives

an

enhanced

potential

role

of

private

to demonstrate new answers to societal needs,

sector

to initiative

ventures, to provide the vision and comprehensive approach which politics
fails to provide.

Observation

2

concerns

the

seeming

return

(shift

back)

to

local

responsibility and control in addressing societal needs.

For a span of about
of

the century to

SIX

the

decades -- from the "progressive era" at th e turn
late 1960s, and particularly beginning with "New

Deal" in the dec ade of the

'30s -- , the federal government

took an ever

increasing part in meeting the needs 'af the American people.
early

1970s,

Increasingly,

that

trend

states

and

has

first

slowed,

localities

are

then

being

seemed

called

Since the
to

upon

reverse.

to

deliver

services and provide benefits to people at the community level.

This

fact

pressure

poses
on

problems

the

tax

for

system,

all

states

and

especially,

to

localities.
raise

This

puts

to

cover

revenues

increased state and local expenditures.

A desirabk consequence is
dealt with closer
usually lie not

to

home,

in dollars

that more problems are being identifi ed and
and,

alone but

involvement of people who care.
initiatives

are

obvious:

as we a l l

there

in

kn ow so well,

the

in creased

the

ans wers

commitment

and

Again, opportunities for private sector
is

a

desperate

need

to

become

more

�- 7 -

efficient and more effective in using limited resources and in mobilizing
local leadership.

Observation

3

collaborations.

concerns

the

increasing

rhetoric

about

public/private

We hear it from the President, members of congress, our

governors, and many of us.

Such collaboration of private philanthropy with public institutions and
programs is going on in all of our communities, to the advantage of all.

The best observations tend to be at the community level -- in education,
child

care

and

living for

child

abuse

the elderly,

prevention,

substance

abuse,

intergenerational initiatives,

independent

the cultural and

performing arts, and a host of other examples.

A concern that I would share with you is that, unless we are careful in
such collaborative efforts, they will, in a sense, be "one-way."

Public

officials are anxious to mobilize and direct private resources to "their
chosen objectives."
philanthropy
available
r elates

1n

f or
to

the

They are not always

addressing

such

philanthropic
treatment

of

deliberations still underway.
charitable contributions,
tak en are usually erosive,

a~~ious

concerns

purposes.
charitable

as

The

to be helpful to private

increasing
current

the

resources

evidence

contributions

in

the

of

this
bud get

While rhetoric on behalf of philanthr orY,

an d v o Lun t ee r i sm is usually effusi ve,
invas ive,

a c tio ns

r es tric tive, and discour a ging.

In

our various legislative skirmish es at the national l evel since 1969, we
usually count success in terms of limited losses rather than real gains.

�- 8 I th i nk o ur c ont inuin g app ro a ch s hould be t o b e c oop erativ e wi t h publi c
i n stitutions and org anizati on s, bu t to be cauti ous an d n ot b e c oerced.

Ob servation 4 concerns

t

he dichot omy be tween the nature of the problems

whi ch conc e rn us a n d the solution s we devise.

The prob l ems of con cern t o s ociety ten d to be c omp l ex , mu ltidis ciplin ary,
ov e r archi ng,

pen etratin g,

a nd

perm eating.

Each of us

can make o ur own

list -- inflation, K-12 and higher education, home care for the elderly,
gro undwater, en v ir onment al qualit y, job ge nera ti on, pe ac e.

To the contrary, the s olutions
tend

to

be

narrow,

most oft en devised t o address su ch i ssues

disc i plin e-

or

p ro f e ss i on-orien t e d

a nd

b i as e d,

sim plisti c, and inadequate t o th e t ask.

A major c on t ri bu t i on of phil anthropy 1n a dd re s s i n g s oci etal ne ed s c an be
to

e n c ou rag e

and

demonstr ate

pr og ram s

which

are

c omprehensiv e,

collaborative, a nd provide continuity.

Obs er vati on 5 co nc e r n s

th e pe r s i sten t

r eluc t an ce

to

fa c e fa cts an d

to

de al with reality.

Thi s 1S a s omewhat human c ha r act e ri sti c -- a re s is tance t o c ha nge, when
we a re comf ortabl e with that which we kn ow.

Sometim e s , even when

t he evid en c e i s overwhe l min g , both individ ual s an d

their institutions ar e reluctant

t o respond.

It is a

most areas of human co n c e rn , we know better than we do."

truism that

"in

Think only of

�- 9-

t
h
ea
r
e
a
s wh
i
ch m
a
y b
eo
fs
p
e
c
i
a
li
n
t
e
r
e
s
tt
oyou
: s
u
b
s
t
a
n
c
ea
b
u
s
e
,K
l
2
e
d
u
c
a
t
i
o
n
, and h
e
a
l
t
hc
a
r
e
.

Fo
r ex
amp
l
e
,i
fw
e t
h
i
n
ko
fc
h
i
l
dd
ev
e
lopm
en
ti
nt
h
ee
a
r
l
yy
e
a
r
s
,w
ek
now
t
h
a
tag
ef
i
v
ei
st
o
ol
a
t
ef
o
rs
o
c
i
e
t
a
lc
o
n
c
e
r
n and i
n
t
e
r
v
e
n
t
i
o
n
,y
e
t mo
s
t
young
st
e
r
s and m
o
st commun
it
i
e
sl
a
c
k comp
r
eh
en
siv
ee
a
r
l
yc
h
i
l
d
h
o
o
d and
p
r
e
s
c
h
o
o
l p
rog
r
am
s o
f h
i
g
h q
u
a
l
i
t
y
.

T
h
e e
v
i
d
e
n
c
e i
sc
l
e
a
rt
h
a
tt
h
e

e
l
em
e
n
t
a
r
y y
e
a
r
s a
r
e mo
s
t im
p
o
r
t
a
n
t and t
h
a
td
r
o
p
o
u
t c
an r
e
a
l
l
y be
p
r
e
d
i
c
t
e
db
yg
r
a
d
e
ss
i
xo
rs
e
v
e
n
.

Y
e
t
, w
e p
e
r
s
i
s
t i
na
cc
r
e
d
i
t
i
n
go
u
r s
c
h
o
o
l
sa
t th
e h
i
g
h s
cho
o
l le
v
e
l
,
s
t
a
r
v
i
n
g t
h
ee
l
em
e
n
t
a
r
y y
e
a
r
s wh
en
ev
e
r r
e
s
o
u
r
c
e
sa
r
e l
im
i
t
e
d
. Ev
e
ry
t
e
a
c
h
e
rw
i
l
l t
e
l
lyou t
h
a
ti
tt
a
k
e
st
h
ef
i
r
s
tt
h
r
e
e mo
n
t
h
so
f t
h
en
ew
s
c
h
o
o
ly
e
a
rt
oc
a
t
c
hu
p t
owh
e
r
e s
t
u
d
e
n
t
sw
e
r
e w
h
e
n s
c
h
o
o
l end
ed In t
h
e
s
p
r
i
n
g
,y
e
tw
e p
e
r
s
i
s
ti
nh
a
v
i
n
ga
t
h
e summ
e
r m
a
n
th
s

~

o

b
r
e
a
kI
nl
e
a
r
n
i
n
gd
u
r
i
n
g

a s
c
h
o
o
l
y
e
a
r mod
e
l es
t
a
b
l
i
s
h
e
d b
y a
n a
g
r
a
r
i
a
n

so
c
i
e
t
yn
e
a
r
l
y tw
oc
e
n
t
u
r
i
e
sa
g
o
.

In t
h
em
a
t
t
e
r o
f p
e
n
a
l r
e
f
o
rm
, t
h
e Gov
e
rno
r o
f P
e
n
n
s
y
l
v
a
n
i
a r
e
c
e
n
t
l
y
comm
en
t
ed
, "
I
tc
o
s
t
s$
2
4
,
0
0
0ay
e
a
rt
ok
e
ep a p
e
rson i
nt
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t
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t
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,
b
u
to
n
l
y$
8
,
0
0
0ay
e
a
r at P
enn S
t
a
t
e
.
"

We a
sas
o
c
i
e
t
y
,t
h
r
o
u
g
ho
u
ri
n
s
t
i
t
u
t
i
o
n
sand o
r
g
a
n
i
z
a
t
i
o
ns
,m
us
tp
u
tt
o
be
t
t
e
r us
e t
h
a
t wh
ic
h i
sa
lr
e
a
dy know
n
.
cat
a
ly
st.

P
h
i
l
a
n
t
h
ro
py can b
e a

~

�- 10O
b
se
r
v
a
t
i
o
n 6 concerns t
h
e p
e
rsi
s
t
e
n
c
e o
f "
t
u
r
f
i
sm
" i
na
d
d
r
e
s
s
i
n
g
.§oc
ie
ta
ln
e
e
d
s
.

U
s
u
a
l
l
y

p
rog
r
am
s o
f hum
an s
e
r
v
i
c
e a
r
e b
a
d
l
y f
r
agm
en
t
ed and l
a
c
k

c
o
n
t
i
n
u
i
t
y
.

In B
a
t
t
l
e C
r
e
e
k
,

f
o
r ex
amp
l
e
, w
e h
av
e 67 i
d
e
n
t
i
f
i
e
d

v
o
l
u
n
t
a
r
y
, nonp
ro
f
i
tg
roup
sd
i
r
e
c
t
e
d to t
h
en
e
ed
so
fy
o
u
t
h
. P
l
u
r
a
l
i
sm i
s
good
; com
p
e
t
i
t
i
o
n c
an a
l
s
o b
e h
e
a
l
t
h
y
, b
u
t i
n
f
i
g
h
t
i
n
g
, a
d
v
e
r
s
a
r
i
a
l
stances, and comb
a
t
iv
eb
e
h
a
v
i
o
ra
r
en
o
t
!

Th
e c
l
e
a
r
e
s
t ex
amp
l
e an o
u
r hom
e town w
a
sr
.n he
a
lt
hc
a
r
e
, wh
e
r
e w
eh
a
d
tw
o h
o
s
p
i
t
a
l
s
, v
irtua
ll
y acro
s
s th
e s
t
r
e
e
t f
rom e
a
ch o
th
er, each
su
ffering f
rom l
e
s
sth
an50 pe
r
c
e
n
to
c
cupa
n
c
y
. In a
d
d
i
t
i
o
n
,w
eh
av
et
h
e
us
u
a
lh
o
s
to
fo
t
h
e
rh
e
a
l
t
hc
a
r
eo
rga
n
i
z
a
t
i
o
n
s-V
i
s
i
t
i
n
g Nu
r
s
e S
e
r
v
i
c
e
,
D
ep
a
r
tm
en
t o
f Pu
b
l
i
c H
e
a
l
t
h
, Am
e
r
i
c
an R
ed C
ro
s
s
, Ho
s
p
i
c
e
, Me
a
l
s on
~

s

v
o
lun
t
a
r
y ambu
lanc
e services and m
any more
.
j

v

Unh
app
i
ly
, wh
i
le each i
s compo
s
ed o
f i
n
t
e
l
l
i
g
e
n
t
,a
b
l
e
,d
e
d
i
c
a
t
e
d
, and
w
e
l
li
n
t
e
n
t
i
o
n
e
di
n
d
i
v
i
d
u
a
l
s
,e
a
ch a
lso t
e
n
d
s toa
d
d
r
e
s
si
s
s
u
e
sf
rom t
h
e
p
e
r
s
p
e
c
t
i
v
eo
ft
h
e
i
ro
rga
n
i
z
a
t
i
o
n
a
lo
ri
n
s
t
i
t
u
t
i
o
n
a
lo
b
j
e
c
t
i
v
e
s
. E
a
ch i
s
con
c
e
rn
ed w
i
t
h t
h
e
i
rown n
i
c
h
e
, tooo
f
t
e
nn
o
ts
e
n
s
i
t
i
v
e to t
h
ea
c
t
i
v
i
t
i
e
s
o
f o
t
h
e
r
s and w
i
t
h i
n
s
u
f
f
i
c
i
e
n
ta
tten
tion t
o th
e comp
reh
ens
i
v
e h
e
a
l
t
h
n
e
ed
s o
f th
e pe
o
p
l
e o
f t
h
e co
mmun
ity
.

I
n B
a
t
t
le C
r
e
ek w
e f
i
n
a
l
l
y

s
u
c
ce
ed
ed i
ng
e
t
t
i
n
g t
h
e two ho
spi
t
a
l
s to m
e
rg
e
.

e rn t
b
e
N
ow w
e ar

p
roc
ess o
f ge
t
t
i
n
gt
h
eo
t
h
e
rp
lay
e
r
s toj
o
i
nth
eteam
.

h
a
l
l
e
n
g
e fo
rp
h
i
l
ant
h
r
opy to b
e an i
n
f
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�- 12 -

We can provide leadership to enhan ce the resources of philanthropy and
ensure their most effective use.

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                    <text>The Privilege of Stewardship

Russell G. Mawby
-~

Chairman a ~

.

.

er

W.K. Kellogg Foundation
Battle Creek, Michigan

\

\~

". c.. \

Remarks made before the &amp;m u"1ti~b ol E et, oil
F'm't'+ftf'~~~~

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t.

�I am delighted to be with you today. I regard it as an honor and a privilege
to be able to visit with you, and I thank you for the invitation and this
opportunity to be together.
When Jerry Warren asked if I would address the Economic Club of Detroit,
I wondered: What could a former fruit fanner from outside of Grand Rapids
have to say to such a distinguished group of people as are gathered here?
It's good to be with a lot of old friends and relationships developed through
the years, and to make a lot of new acquaintances because of our common
interests, our common concerns, our common objectives.
I wanted to visit with you about some very important issues affecting all of
us here individually and collectively, no matter what role you play.
All of us know that there are three major sectors of American society.
There is the for-profit sector. There's the public or governmental sector.
And there is the nonprofit sector, or what some people like to call the third
sector.
We all are interrelated. The for-profit sector is the engine, if you will. It's
business and industry, it's the economic force, it's the creator of wealth, it's
the generator of it all. And when the for-profit sector does well, the other
two sectors do well, too. And when the for-profit sector does poorly, the
other two sectors are stressed and constrained. So business and industry is a
very important sector that we all need to recognize and appreciate in
American Society.
The second, of course, is government -

RGM Speech/Economic Club of Detroit

the public sector.

�Agencies are represented here, and they play important roles for
government that are supported by tax revenue. There are very important
roles for government to play at all levels to serve the needs of society in
appropriate ways.
The third, of course, is nonprofit sector, sometimes described as the third
sector. It is so multifaceted, so diverse. Some call it the independent sector.
It may be independent, but it also is very interrelated to the other two.

We know the importance of the organizations, the institutions, the agencies,
and the programs that are implied in this important part of society.
All you have to do is look around your community, in Detroit, in Wayne
County. Throughout Michigan. Most of the quality of life, in fact, is a
contribution of the nonprofit sector.
Yes, it's important that we have the services of government. And then it's
..

,

important that we have responsive and socially responsible business and
industry and jobs.
But as we think about life as it is lived every day, we think about church,
about human services, the recreational opportunities for youth, programs for
individuals who are troubled, who are in real need, and think about the
cultural richness of the community.
All of those are contributions of the nonprofit sector, of the various
organizations which comprise this important third sector, if you please, of
the American way of life. We immediately see that they are all interrelated
and they are all interdependent.

RGM SpeechlEconomic Club of Detroit

2

�Most nonprofit organizations get funds from the for-profit sector either
directly or through salaries that you and I earn, and then contribute. We get
resources for most of our nonprofit organizations and their programs from
the public sector. So there is a great interrelationship in many organizations
of a combination of public and private resources.
Then, of course, there is the contribution of time and talent, not to be
underestimated and somehow priceless because much of the caring and
much of the compassion of the nonprofit sector is provided by volunteers.
People who care enough that they give and give selflessly of themselves in
a variety of ways.
We 've got all of these areas coming together to serve people in their
respective and very special ways. So, I am just going to share some
thoughts, briefly, as Russ Mawby, about the awesome responsibilities, and
the challenges, facing our areas.
One of those great responsibilities is what I like to call "The Privilege of
Stewardship."
More than anyone else, you recognize the demanding responsibilities and
challenges of determining how best to invest your limited resources to meet
the needs of people, communities, and institutions that serve them.
I believe that all of us are "stewards." Stewards of the mission, philosophy,
approaches, and resources we have been entrusted and allowed to guide. It
does not matter who we are, or where we live or work.

RGM Speech/Economic Club of Detroit

3

�To my mind, stewardship encompasses many things. It is having an
integrity to the vision of the person who made it all possible. It is a matter
of trust and wisdom. And it is a relationship, whereby we are charged with
the wise and beneficial placement of a portion of the assets and resources
with which we have been entrusted, so that they maximize public benefit
today, and ensure the survival and growth of those assets in order to meet
the public needs of future generations.
For me, as chief executive office of the W.K. Kellogg Foundation, it indeed
has been the greatest privilege to join in the stewardship of the vision and
the legacy of the person who made it all possible.
Will Keith Kellogg was an ingenious, hard-working entrepreneur. A social
innovator. An internationalist. A visionary. Above all, he was a good
steward.

Mr. Kellogg was one of this century's great movers of ideas and shakers of
tradition. He cared about people, both at the cereal company he started in
1906, and the Foundation he established in 1930.
Few would argue over his business abilities. But with both his Company
and his Foundation, Mr. Kellogg was willing to take risks.
To many of his peers, Mr. Kellogg may have seemed a paradoxseemingly stingy to family and close friends, yet generous to others less
fortunate .
As his wealth grew from the cereal company, Mr. Kellogg realized years
later what his efforts had brought him: "It is my hope that the property that

RGM SpeechlEconomic Club of Detroit

4

�kind Providence has brought me may by helpful to many others, and that I
may be found a faithful steward." This led to the creation of his
Foundation.
To say that Mr. Kellogg, his life's achievements, and his legacy are farreaching would be to understate the impact that this one man has had.
He was deeply concerned about the welfare and well-being of all youth. In
fact, the Foundation was started as the W.K. Kellogg Child Welfare
Foundation, and shortly thereafter renamed the W.K. Kellogg Foundation.
Its initial focus was launching the Michigan Community Health Project.
This was a pioneering effort in seven southwest Michigan communities to
demonstrate that the family's health, educational opportunities, and general
standard of living could be enhanced through public health services,
childhood medical screening and care. In addition, programs were started to
strengthen school leadership, expand library services, and assist in general
community development. Importantly, one of the major outcomes of this
initiative was the formation of the first rural consolidated high schools in
the country.
In later years, as we moved from operating a program to making grants, the
Kellogg Foundation expanded its horizons globally, much as Mr. Kellogg
had done with his cereal company.
In the 1940s, the Kellogg Foundation began supporting community
development efforts in Latin America and the Caribbean. After World War
II, we contributed to efforts in different areas of Europe, Canada, and

RGM Spee ch/Ec onomi c Cl ub of Detr oit

5

�Australia. As those countries progressed, the Kellogg Foundation looked
toward other parts of the world where we might be able to help.
After a comprehensive review, we decided in the mid-1980s that one area
that desperately needed assistance was southern Africa, which as you all
know was in the throes of trying to shread apartheid.
As businesses were being pressured to pull out of South Africa, we believed
that investing in the people and organizations who would lead the new
South Africa would be the best way to help people to help themselves.
In other parts of the world, the Kellogg Foundation made a substantial grant
to help launch the International Youth Foundation, which is working to
spread philanthropy in an effort to help young people worldwide in Poland,
other eastern block countries, Latin America, and Africa.
One of the many things that sets the Kellogg Foundation apart from other
organizations its size are the provisions Mr. Kellogg set for his Board of
Trustees.
First, that we have a Board of Trustees that meets monthly. We're the only
major Foundation that has a Board of Trustees that meets 12 times a year.
This means that you won't find Who 's Who kind of names on the Board.
But you will find people like Jonathan Walton and Howard Sims, both from
the Detroit area. They're just great people, and contribute so much to the
Kellogg Foundation. I'm pleased that Howard could be with us today, ·
while Jon is making site visits to many of our projects in southern Africa.
It's marvelous that they are on our Board.

RGM Speech/Economic Club of Detro it

6

�They and the six other trustees are what I like to call civic statespersons.
They're women and men who are active in society. They're successful in
their own profession, career, and personal life -

and they're involved in

communities.
They're on the college board, the hospital board, the United \Vay Board, the
Symphony board, and community and state boards. They teach Sunday
schools, they're involved in the community, they're involved in society.
And so they bring to their responsibilities as trustees that kind of
perspective. Just earlier this month, the 777th meeting of the Foundation's
Board of Trustees was held in Battle Creek. Again , we had 100 percent
attendance.
The second proviso that shapes the Kellogg Foundation is that those
monthly meetings be held in Battle Creek. We cherish the fact that we live
and work in a small, "shirt-sleeve," Midwestern town , with all the values
and all of the characteristics that those descriptors suggest.
We 're different than many other organizations because we're in Battle
Creek. Like you, all of us are involved in the community -

we teach

Sunday school, we're involved in our schools, we're involved in groups that
are helping others. We're active. All of us. Staying connected to where
life is lived, and that allows us to take risks.
One of the questions many people ask is: How are the Kellogg Company
and the Kellogg Foundation connected?

RGM Speech/Economic Club of Detroit

7

�Because of Mr. Kellogg's foresight, the Foundation and the Company are
totally separateentitities. He was a very wise man, and he made it very
clear that in no way would the Company ever use the Foundation and its
grantmaking activities to benefit the Company, nor in any way would there
be any relationship between the grantmaking activities of the Foundation
which might benefit the purposes of the Company.
He clearly wanted those differences, but he also recognized the inevitable
relationship since the Foundation would benefit from the dividends of stock
in the Company. And so there is that interrelationship of this philanthropic
purpose with the business enterprise.
The Foundation is entering an exciting new era. With my upcoming
retirement as Chairman and Chief Executive Officer, we have much to look
forward to.
After a lengthy search by our Board, the.Kellogg Foundation whole state -

indeed, our

is extremely fortunate to have William Richardson, president

of Johns Hopkins University in Baltimore, as my successor.
What a tremendous coup for the Foundation and Michigan. I am delighted
that Bill will be coming to the Foundation August.
Bill has been involved with the Foundation in different ways for many
years. He has served as an adviser. He's been a Kellogg Fellow. And now,
as president of Johns Hopkins University, he is a grantee in our
Community-Based Public Health initiative.

RGM SpeechlEconomicClub of Detroit

8

�He brings a wealth of experience in many areas, wonderful character, and a
grounded sense of the importance that people are best able to solve their
own problems.
I believe Bill Richardson is someone who will strive to hold true to the
vision, philosphy, and principles of the Foundation's founder, and will do a
super job helping to lead the Foundation into the next century.
That philosophy has guided the Foundation for 65 years, and has made it
possible to be able to work with creative, innovative people in places like
Detroit, Wayne County, and Michigan, and so many other areas around the
world.
We can see in so many places the impact that one man has had. As Mr.
Kellogg believed, "Education offers the greatest opportunity for really
improving one generation over another."
The Kellogg Foundation's relationship with Detroit and Wayne County
goes all the way back to 1933, when we made a grant to the Detroit
Department of Health for the development and promotion of clinical
services,

In the early years, our grantmaking focused on community-based health
care, experientialleaming, and the computerization of libraries.
Throughout our history of programming in the Detroit and Wayne County,
the Foundation has invested more than $53 million (approximately $37
million in the past six years).

RGM Speech/Economic Club of Detroit

9

�We've had the privilege of working with so many talented people and
worthy enterprises:
Joy of Jesus
Project Hope
Wayne State University
The Community Foundation of Southeastern Michigan
Another major initiative the Kellogg Foundation has been privileged to be
associated with over the past six years is the Kellogg Youth Initiatives
Program, or KYIP.
You may have heard of this ambitous, long-term venture, whereby the
Kellogg Foundation has become a partner with the citizens of the Northern
High School area for more than six years.
KYIP is working with citizens to look at their community and all of the
influences that impact the development of the individual from prebirth
through adolescence to young adulthood. When you start looking at that,
you see there are all kinds of factors.
There are concerns with neighborhoods and with families , concerns with
schools, with formal and informalleaming opportunities and experiences ...
and on and on the list goes. But ultimately, it's to look at helping to make a
community like the Northern High School area a better place in which to be
born and grow up.

RGM Speech/Economic Club of Dc[roil

10

�That's a lot tougher to do than simply helping an organization like the Girl
Scouts, or the Y Center, meet a specific kind of need of a specific client
group in a certain circumstance. We want to continue to support these kinds
of activities. But when you're trying to take all of the best practices from
wherever you may gather them and bring them into an area like Northern,
that challenge becomes great.
Programs like KYlP are a much greater challenge risk -

and a much greater

than simply making an award to a noble program idea. That kind of

approach -

that kind of risk-taking -

is critically important if we are to be

the kind of stewards that we, our predecessors, and society expect of us.
This is an important role for foundations and many other nonprofit groups.
However, as you all know, what we all in the third sector can contribute to
helping people is far outweighed by the resources others can bring to bear.
In Michigan, there are nearly 1,200 foundations (private, corporate, and
community) that have assets totaling more than $12.3 billion. Together,
they make charitable distributions of more than $745 million.
In your area alone (southeastern Michigan) reside more than half of those
organizations (596), with assets totaling $5 billion and charitable
distributions of $283 million.
This is a very impressive presence, and I know we all appreciate what
Michigan foundations contribute.

RGM SpeechlEconom ic Club of Detroit

II

�However, what philanthropy and others in the third sector can contribute is
small in relation to the size of the problems and concerns facing society.
Let me offer you just one illustration.
In Michigan, the Department of Social Services (DSS) agency -

a vast state

tries to meet the needs of thousands of less-fortunate people.

Now, if you take their budget, which is roughly $7.4 billion, and average it
out over the number of work days in the year, they're spending more $J...S- ~
million a day. Imagine that!
And just for comparison purposes, let's take a look at what an organization
like the Kellogg Foundation dispurses. Last year, we madde about $266
million in charitable contributions. If made grants at the same pace (rate)
that DS S did, we 'd be in business for:
nine (9) days, two (2) hours, and 48 minutes.
I think this example helps to illustrate the critical balance and differences
between what the three sectors can contribute, and the underlying
relationships among them. Our society would not look anything like it does
without this "three-legged stool."
But we see some troubling challenges facing foundations and other
nonprofits.
One of the greatest concerns facing philanthropy, indeed everyone in the
third sector, is the desire by some to shift the burden of many of society's
support systems, and who is responsible for them, from the federal

RGM Speech/Economic Club of Detroit

12

GJ ,

�government to the states, and then to local governments. In some cases,
people are calling for privatizing some services.
I am deeply concerned about the desire of some people to shift the
responsibility and control in addressing societal issues to the states and
local communities.
For more than six decades -

from the "progressive era" at the turn of the

century to the late 1960s, and particularly beginning with the "New Deal" in
the 1930s -

the federal government took an ever-increasing part in meeting

the needs of the American people.
Since the early 1970s, that trend was first slowed, then seemed to reverse.
Increasingly, states and localities are being called upon to deliver services
and provide benefits to people at the community level. This fact poses
problems for all states and localities, especially communities like Detroit.
This puts pressure on the tax system, especially, to raise revenues to cover
increased state and local expenditures. A desirable consequence is that
more problems are being identified and dealt with closer to home, and, as
we all know so well, the answers usually lie not in the dollars alone, but in
the increased commitment and involvement of people who care.
Again, opportunities for private sector initiatives are obvious: there is
desperate need to become more efficient and more effective in using limited
resources and in mobilizing local leadership.

RGM Speech/Economic Club of Detroit

13

�There has been a great deal of rhetoric, especially in the last few years,
about public/private collaborations. Such collaboration between is private
philanthropy and businesses with public institutions and programs is going
on in all of our communities, to the advantage of all.
The best observations tend to be at the community level -

in education,

child care and child abuse prevention, substance abuse, independent living
for the elderly, intergenerational initiatives, the cultural and performing arts,
and a host of other examples.
A concern I would share with you is that, unless we are careful in such
collaborative efforts, they will, in a sense, be one-way.
Public officials are eager to mobilize and direct private resources to "their
chosen objectives." They are not always as eager to be helpful to private
philanthropy in addressing such concerns as increasing the resources for
philanthropic purposes.
I think our continuing approach should be to be cooperative with public
institutions and organizations, but to be cautious and not to be coerced.
The problems of concern to society tend to be complex, multidisciplinary,
overarching, penetrating, and permeating. Each of us can make our own list
-

poverty, K-12 and higher education, health care, home care for the

elderly, water quality, food systems, environmental quality, job generation,
and others.
To the contrary, the solutions most often devised to address such issues tend
to be narrow, discipline- or profession-oriented and biased, simplistic, and

RGM SpeechfEconomic Club of Detroit

14

�inadequate for the task. A major contribution of philanthropy in addressing
societal needs can be to encourage and demonstrate programs which are
comprehensive, collaborative, and provide continuity.
We as a society, through our communities, institutions, and organizations,
must put to better use that which is already known. Philanthropy can be a
key catalyst.
Only people are important. Only people make a difference in the long term.
In conclusion, what will be the role of the nonprofit sector for the future of
the common good?
The hard reality -

as well as the exciting fact -

is that all of us here,

individually and collectively, will make that determination by our decisions
and actions. We may be passive and reactive -

or we may be creative and

participatory.
While we are continually concerned with dealing with problems and
addressing shortcomings, we need to keep these concerns in perspective.
At the same time , there are pressing concerns which must be addressed. It
is to such issues that much of our thought and resources must be directed.
We in the nonprofit sector -

whether in corporate grantmaking, community

foundations, service organizations, or private foundations -

must be

responsive to changing circumstances and opportunities. Most of the
significant new directions imperative to our societal future will not be
charted by government.

RGM SpeechlEconomic Club of Detroit

15

�We in the nonprofit sector can continue our tradition of innovation,
nurturing creative, collaborative approaches to human concerns at the
community level. We can provide leadership to enhance the resources of
philanthropy and ensure their most effective use.
Michigan has a great tradition of social concern. We all- and those who
preceded us -

have been important partners in this progress. There is

unfinished business demanding the best efforts of us all!
Godspeed!

RGM Spee ch/Econ omi c C lub of Detr o it

16

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                    <text>LIFELONG LEARNING AND THE CHALLENGE TO THE PROFESSIONS
Remarks by Russell G. Mawby
Chairman and Chief Executive Officer
w. K. Kellogg Foundation
Battle Creek, Michigan
at the
31st Annual Meeting of the Southern Conference
of Dental Deans and Examiners
The University of North Carolina
Chapel Hill, North Carolina
January 5, 1985

I

It

~s

a pleasure to be here with you in Chapel Hill for this meeting

of the Southern Conference of Dental Deans and Examiners.

I feel

privileged to be a part of your program, and I hope that the observations of a layman and a grateful beneficiary of your profession may be
useful to your deliberations of the theme, "Lifelong Learning and the
Challenge to the Professions."
As Dr. Barker indicated to you, I am not a professional in any of
the health fields.

My background is in agriculture and, quite frankly,

as I was organizing my thoughts for this morning, I wondered why Ben
invited a farmer to give this presentation.

Before

break, you may be joining me

In the context of this

~n

wonderment.

morn~ng

coffee

meeting, I may not know enough not to say what I think; as an old farm
boy, I will simply plow ahead.

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.

�3

So I come to this session as a farmer/layman, but one who is not
untainted, for I have been exposed to the likes of Ben Barker.

I bring

to my remarks the viewpoint of a user of your professional services and
of an administrator in philanthropy who sees the professions and universities and schools of dentistry and buildings and all the rest, not as
ends in themselves but as a means to the larger end of serving human
needs.
The si gnificance of this

morn~ng

to me

~s

heightened by my awareness

of your key positions of leadership, as leaders in education and as
leaders in practice.

Because of your responsibilities, you

key ro1 2s in shaping the future.

~n

fact have

You establish the criteria by which

the difficult determinations are made as to who will be admitted to
school and to practice; you shape the curriculum to which students are
exposed and determine the rigors to which they are subjected; you
establish on behalf of the public interest, the requirements for the
privilege of dental practice; and you collectively in these and your
other roles in the dental profession, establish the criteria by which
success or failure is determined.
players

~n

Thus, ultimately, you are major

influencing the shape, the character, the personality, the

morality of the dental component of our health care system.
We outside the profession are grateful for the degree to which you
succeed; we worry about the whys, the hows, the so-whats of the job you
do.

We are the beneficiaries -- or the victims -- of the consequences

of your efforts.
You are l eaders of the dental profession.

As lead ers, you must have

a vision of what ought to be and a commitment to move consistently and

�4
p
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~

on

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�5

r~o s

s
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om
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,

c
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ay t
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.
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.
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r
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e
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.
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h
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r
si
nc
o
n
t
i
n
u
i
n
gp
r
o
f
e
s
s
i
o
n
a
le
d
u
c
a
t
i
o
na
r
e now
l
o
o
k
i
n
ga
tn
ew i
s
s
u
e
sa
n
da
n
sw
e
r
st
os
u
c
hq
u
e
s
t
i
o
n
sa
s
How do w
e c
h
o
o
s
ee
n
t
r
a
n
t
st
oa p
r
o
f
e
s
s
i
o
n who w
i
l
l
,

~n

f
a
c
t
,b
e

c
o
n
t
i
n
u
i
n
gl
e
a
r
n
e
r
s
?
How c
a
nt
h
i
st
r
a
i
tb
ef
o
s
t
e
r
e
db
yt
h
eb
a
s
i
cp
r
e
p
a
r
a
t
o
r
yp
r
o
g
r
am
o
ft
h
es
c
h
o
o
l
?
Wh
a
t c
a
nb
e om
i
t
t
e
df
rom t
h
ep
r
e
s
e
r
v
i
c
et
r
a
i
n
i
n
gt
ob
el
e
a
r
n
e
d
l
a
t
e
r
?

�6

Wh
a
t i
st
h
er
o
l
eo
ft
h
e

r~o s

p
r
o
v
i
d
e
r
so
fc
o
n
t
i
n
u
i
n
g

e
d
u
c
a
t
i
o
n
?
H
ow c
a
nt
h
e

r~o s

p
r
o
f
e
s
s
i
o
n
sc
o
n
c
e
r
n
e
dw
i
t
h c
o
n
t
i
n
u
i
n
g

e
d
u
c
a
t
i
o
nl
e
a
r
nf
rome
a
c
ho
t
h
e
r
'
se
x
p
e
r
i
e
n
c
e
s
?
l
C
o
n
t
i
n
u
i
n
gE
d
u
c
a
t
i
o
n-l
i
f
e
l
o
n
gl
e
a
r
n
i
n
g-p
r
o
v
i
d
e
sa c
o
n
t
i
n
u
i
n
g
c
a
p
a
c
i
t
yf
o
rr
e
s
p
o
n
s
et
on
ew k
n
ow
l
e
d
g
ea
n
dc
h
a
n
g
i
n
gc
i
r
c
um
s
t
a
n
c
e
s
.

I
I
I

F
rom t
h
ev
a
n
t
a
g
ep
o
i
n
to
ft
h
ed
e
n
t
a
lp
r
o
f
e
s
s
i
o
n
,w
h
a
t a
r
e som
eo
f
t
h
ec
h
a
n
g
e
st
h
a
ta
r
ec
u
r
r
e
n
t
l
yo
c
c
u
r
r
i
n
g
?
Mo
r
e t
e
c
h
n
i
c
a
lk
n
ow
l
e
d
g
ew
h
i
c
hh
a
su
s
e
f
u
l
n
e
s
st
op
r
a
c
t
i
t
i
o
n
e
r
s
(
n
oo
n
ew
o
u
l
dw
a
n
t t
oh
a
v
et
h
es
e
r
v
i
c
e
so
fa t
a
xa
c
c
o
u
n
t
a
n
t who
~s

u
s
i
n
gt
h
ei
n
f
o
rm
a
t
i
o
nf
r
om t
h
et
a
xc
o
d
ew
h
i
c
h e
x
i
s
t
e
dwh
en

h
eg
r
a
d
u
a
t
e
di
n1
9
5
9
)
.
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a
s
t
e
rr
a
t
eo
fc
h
a
n
g
eo
fk
n
ow
l
e
d
g
e(
t
h
e
r
es
e
em
st
ob
ec
o
n
t
i
n
u
i
n
gn
e
e
dt
oc
u
l
lt
h
ep
r
e
s
e
r
v
i
c
ec
u
r
r
i
c
u
l
umt
ot
h
e
e
s
s
e
n
t
i
a
l
s
)
.
Mo
s
t p
r
o
f
e
s
s
i
o
n
sa
r
el
o
s
i
n
gsom
ething o
ft
h
e
i
ra
u
r
ao
fm
y
s
t
i
q
u
e
a
n
ds
e
c
r
e
c
y
,t
h
r
o
u
g
ht
h
ee
f
f
o
r
t
so
ft
h
em
ed
ia, l
i
t
i
g
a
t
i
o
n
,
o
t
h
e
ri
n
f
l
u
e
n
c
e
s
.
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h
e
r
ei
sl
e
s
si
s
o
l
a
t
i
o
no
ft
h
ed
e
n
t
a
lp
r
o
f
e
s
s
i
o
nf
r
omm
a
r
k
e
t
i
n
g
a
n
dm
a
r
k
e
t
i
n
g m
e
n
t
a
l
i
t
y
, i
.
e
.
,p
r
o
f
e
s
s
i
o
n
a
la
d
v
e
r
t
i
s
i
n
g
, HMO
s
.
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r
o
f
e
s
s
i
o
n
so
f
t
e
nd
e
a
lw
i
t
h i
n
c
r
e
a
s
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n
g
l
yc
om
p
l
e
xp
r
o
b
l
em
s
,r
e
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e
x
p
e
r
t
i
s
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e
y
o
n
dt
h
et
r
a
d
i
t
i
o
n
a
ls
k
i
l
l
so
ft
h
e

p
r
o
f
e
s
s
i
o
n
.

�7
Th
ec
h
a
n
g
i
n
gm
anpow
e
r s
i
t
u
a
t
i
o
n
,w
i
t
h i
n
c
r
e
a
s
i
n
gc
o
n
c
e
r
n
s ~n
t
h
ed
e
n
t
a
lp
r
o
f
e
s
s
i
o
no
fa
no
v
e
rs
u
p
p
l
y
.
A
sa u
s
e
ro
fd
e
n
t
a
ls
e
r
v
i
c
e
s
,I amn
o
ts
u
r
eI f
u
l
l
y
u
n
d
e
r
s
t
a
n
dt
h
i
sc
o
n
c
e
r
n
. I
tr
em
i
n
d
sm
e o
fa q
u
e
s
t
i
o
nt
h
a
t
w
e u
s
e
dt
oa
s
k on d
o
c
t
o
r
a
le
x
am
i
n
a
t
i
o
n
s ~n e
c
o
n
om
i
c
s
: How
m
any g
a
ss
t
a
t
i
o
n
s~s t
o
om
any
?

I
fyou a
n
a
l
y
z
et
h
a
t

q
u
e
s
t
i
o
nf
r
omt
h
es
t
a
n
d
p
o
i
n
to
ft
h
ep
r
o
f
i
t
st
ot
h
es
t
a
t
i
o
n
o
p
e
r
a
t
o
r
,o
n
ea
n
sw
e
rw
i
l
l r
e
s
u
l
t
. I
fon t
h
eo
t
h
e
rh
a
n
d
you l
o
o
ka
tt
h
ei
s
s
u
ef
r
omt
h
es
t
a
n
d
p
o
i
n
to
ft
h
e
e
f
f
i
c
i
e
n
c
yo
ft
h
epump
s
,o
n
ew
o
u
l
d w
a
n
t t
h
epump
sr

nn~ng

2
4h
o
u
r
sa d
a
ya
n
dw
o
u
l
d n
o
tb
ec
o
n
c
e
r
n
e
da
b
o
u
tl
o
n
g
w
a
i
t
i
n
g l
i
n
e
s
. On y
e
ta
n
o
t
h
e
rh
a
n
d
,i
fy
o
uw
e
r
e c
o
n
c
e
r
n
e
d
w
i
t
h c
o
n
v
e
n
i
e
n
c
et
oc
o
n
s
um
e
r
s
,t
h
ed
e
s
i
r
e
d numb
e
rw
o
u
l
d b
e
a
g
a
i
nd
i
f
f
e
r
e
n
t
. I
nt
h
i
n
k
i
n
ga
b
o
u
ta d
e
s
i
r
a
b
l
e numb
e
ro
f
d
e
n
t
i
s
t
s
, I amp
e
r
p
l
e
x
e
dw
i
t
h t
h
ep
r
o
f
e
s
s
i
o
n
s
'c
o
n
c
e
r
n
s
.
I
fI s
t
a
r
tw
i
t
h t
h
ea
s
s
um
p
t
i
o
nt
h
a
ti
ti
sgood f
o
re
v
e
r
y
Am
e
r
i
c
a
n t
ov
i
s
i
ta d
e
n
t
i
s
ta
tl
e
a
s
to
n
c
ea y
e
a
r
,a
n
dI
h
a
v
ea
lw
a
y
sb
e
e
nt
a
u
g
h
tt
h
a
ttwov
i
s
i
t
sa y
e
a
ri
s
p
r
e
f
e
r
a
b
l
e
;a
n
di
f
,~n f
a
c
t
,o
n
l
y4
0
5
0p
e
rc
e
n
to
ft
h
e
Am
e
r
i
c
a
n p
o
p
u
l
a
t
i
o
n do v
i
s
i
ta d
e
n
t
i
s
ta
tl
e
a
s
to
n
c
ea
y
e
a
r
,t
h
e
no
n
es
im
p
l
yc
a
n
n
o
tc
o
n
c
l
u
d
et
h
a
tt
h
e
r
ea
r
et
o
o
m
any d
e
n
t
i
s
t
s
. R
a
t
h
e
r
, o
n
ew
o
u
l
d s
u
s
p
e
c
tt
h
ep
r
o
b
l
emm
ay
b
eam
a
t
t
e
r o
fd
e
l
i
v
e
r
ys
y
s
t
ema
n
df
i
n
a
n
c
i
n
g
,r
a
t
h
e
rt
h
a
n
s
u
p
p
l
y
.
I
na
n
ye
v
e
n
t
,t
h
i
si
sa t
o
u
g
hi
s
s
u
ew
h
i
c
h you a
s
l
e
a
d
e
r
sw
i
t
h ap
r
o
f
e
s
s
i
o
n
a
l comm
i
tm
en
tm
u
s
t a
d
d
r
e
s
si
n
t
e
rm
so
fb
e
s
ts
e
r
v
i
n
gt
h
ep
u
b
l
i
ci
n
t
e
r
e
s
t
.

�8

The changing nature of dental problems, with more emphasis on
problems of supporting tissues, not caries, and the special
needs of an aging population.
A changing pattern of reimbursement, with increasing emphasis
on third party payers (described by one dean as a bonanza for
dentistry).

I

sense a great challenge in the health arena In

this country to come up with a new system of payment to
practitioners and providers.

Now we have a health care system

In which the providers are reimbursed for illness treatment.
As we move increasingly to an emphasis on prevention and
promotion, we need a "preventive maintenance contract," such as
I

have with my veterinarian.
Dentistry has been the leader In programs of prevention

and has been remarkably successful.

A challenge now will be to

be equally creative in devising a new reimbursement scheme to
better serve both client and professional interests.
You, of course, can add other changes from the professional
perspective.
Now from the standpoint of the users, the paYlng public, I would
suggest these el ements of change underwa y:
Less deference by laymen to the professions.
Perhaps a greater assumption of self-responsibility by
the individual for personal well-being.
- A g r e a t e r demand for integrated patterns of health care
serVlce.

�9
Two years ago, I was invited to address the Health
Professions Education Conference at the University of
Illinois, Chicago.

In approaching that task, I pursued

the question, "If I could design it, what kind of a health
care arrangement would I like for the Mawby family?"
This is not an idle or an impulsive question; it

lS

one I have been asking myself, members of our Foundation
program staff, and leaders in the health professions for a
number of years.

I have finally concluded that, ideally,

I would have the Mawby family affiliated with a small
group practice consisting of three or four family
physicians, a pediatrician and an obstetrician/
gynecologist, and two dentists.

These doctors would be

working appropriately and in harmony with nurse practitioners, dental auxiliaries, a receptionist/bookkeeper,
other support personnel in nursing and the allied health
fields.
Many are surprised that I would have my dentist as a
part of such a group practice.

As a layman, I frankly

don't understand why the profession of dentistry is
practiced in isolation -- perhaps splendid isolation
but none the less isolation from the mainstream of the
health care system.

I believe the problems of my teeth

and my mouth are not isoldt ed from the rest of me and can
have an effect throughout my body.

Thus, the failure of

the professions to address this idiosyncrasy in the

�1
0

p
r
e
s
e
n
tp
a
t
t
e
r
no
fp
r
a
c
t
i
c
e lSd
i
f
f
i
c
u
l
tt
of
a
t
h
om
.
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u
r
t
h
e
rm
o
r
e
,It
h
i
n
kb
o
t
ht
h
em
e
d
i
c
a
l a
n
dt
h
ed
e
n
t
a
l
p
r
o
f
e
s
s
i
o
n
sw
o
u
l
d b
e
n
e
f
i
tf
r
oma c
h
a
n
g
e
dp
r
o
f
e
s
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i
o
n
a
l
r
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l
a
t
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o
n
s
h
i
p
.
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o
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l
d em
p
h
a
s
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z
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h
a
ta
tp
r
e
s
e
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tI h
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v
ea s
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p
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r
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d
e
n
t
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s
t

ag
r
a
d
u
a
t
eo
fa f
i
n
ed
e
n
t
a
ls
c
h
o
o
l
, who i
su
p

t
od
a
t
eI
ne
v
e
r
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e
s
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e
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t
. I
nt
h
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e
n
t
yy
e
a
r
sI h
a
v
eb
e
e
n
a

~

o
fh
i
s
,I m
a
r
v
e
l a
tt
h
ee
v
o
l
u
t
i
o
ni
nt
e
c
h
n
i
q
u
e
,

t
h
en
ew em
p
h
a
s
e
si
nd
i
s
c
u
s
s
i
o
n
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h
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n
g
i
n
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o
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t
e
r
sa
n
d
e
d
u
c
a
t
i
o
n
a
lm
a
t
e
r
i
a
l
s
.

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e lSa s
o
l
op
r
a
c
t
i
t
i
o
n
e
r
,w
i
t
h

a
p
p
r
o
p
r
i
a
t
eh
y
g
i
e
n
i
s
t
sa
n
da
s
s
i
s
t
a
n
t
s
. B
u
th
i
sp
r
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c
t
i
c
e
i
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s
o
l
a
t
e
d
;h
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s
t b
ep
r
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e
s
s
i
o
n
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l
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o
n
e
s
om
e
;i
t
im
p
r
e
s
s
e
sm
e a
sa c
o
t
t
a
g
ei
n
d
u
s
t
r
y
. And i
nf
a
c
t
,I w
i
s
h
h
eh
a
da p
a
r
t
n
e
rs
ot
h
a
tw
e p
a
t
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o
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l
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a
v
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o
n
t
i
n
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o
u
s
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o
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e
r
a
g
e
. W
h
i
l
e Iv
i
s
i
th
im tw
i
c
ea y
e
a
ra
n
dr
e
c
e
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v
e
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p
e
r
bt
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e
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e
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o
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l
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e unW
l
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r
e
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o
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n
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t f
o
rt
h
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ti
sh
i
s mon
th aw
ay a
n
d no o
n
ew
o
u
l
d h
a
v
e
a
c
c
e
s
st
or
e
c
o
r
d
so
r a
n
y
t
h
i
n
ge
l
s
er
e
g
a
r
d
i
n
gmy d
e
n
t
a
l
s
t
a
t
u
s
.
It
h
i
n
kmo
r
e nnd mo
r
e p
e
o
p
l
e who h
a
v
ed
i
f
f
i
c
u
l
t
yI
n
p
r
o
v
i
d
i
n
gc
o
n
t
i
n
u
i
t
yb
e
tw
e
e
na
n
d among t
h
ev
a
r
i
o
u
s
s
p
e
c
i
a
l
t
i
e
so
fd
e
n
t
i
s
t
r
ya
n
dm
e
d
i
c
i
n
e y
e
a
r
nf
o
ra mo
r
e
c
r
e
a
t
i
v
e
,c
o
o
r
d
i
n
a
t
e
d
,c
o
n
t
i
n
u
o
u
s
,a
n
dc
om
p
a
s
s
i
o
n
a
t
e
d
e
l
i
v
e
r
y sy
s
t
em
.

�11

A gro ~ng c
o
n
c
e
r
nf
o
rc
o
s
te
f
f
e
c
t
i
v
es
e
r
v
i
c
e
,i
n
c
l
u
d
i
n
g
c
o
n
s
i
d
e
r
a
t
i
o
no
fHMO
s
, PPO
s
, a
n
da
l
lt
h
er
e
s
t
.
As
e
n
s
i
t
i
v
i
t
yt
ot
h
ep
u
b
l
i
ci
n
v
e
s
tm
e
n
ti
nt
h
ep
r
e
p
a
r
a
t
i
o
no
f
h
e
a
l
t
hp
r
o
f
e
s
s
i
o
n
a
l
s
,w
i
t
h t
r
em
e
n
d
o
u
sp
u
b
l
i
cs
u
b
s
i
d
ye
i
t
h
e
r
t
h
r
o
u
g
ht
a
xr
e
v
e
n
u
e
so
rp
h
i
l
a
n
t
h
r
o
p
y
. A
s mo
r
e a
n
d mo
r
e o
ft
h
e
h
e
a
l
t
h

ro

ss o~s

c
u
tt
h
enumb
e
ro
fe
n
t
e
r
i
n
gs
t
u
d
e
n
t
s
,i
t

s
e
em
sa
p
p
a
r
e
n
tt
h
a
tt
h
ec
o
s
tp
e
rg
r
a
d
u
a
t
ew
i
l
l go up a
n
dt
h
a
t
t
h
es
e
r
v
i
c
ea
v
a
i
l
a
b
l
et
ot
h
ep
u
b
l
i
cm
ay d
e
c
l
i
n
e
.
Ac
o
n
ce
r
ni
na
l
lo
fh
ea
l
t
hc
a
r
ef
o
ra
c
c
e
s
s
,c
o
n
t
i
n
u
i
t
y
,
c
om
p
r
e
h
e
n
s
i
v
n
e
s
s
,c
o
s
t eff
e
c
tivenes
s, a
n
dq
u
a
l
i
t
y-a
l
lf
r
om
t
h
ep
a
t
i
e
n
t
'
sp
e
r
s
p
e
c
t
i
v
e
. And i
nt
h
ec
o
n
t
e
x
to
ft
h
i
sm
e
e
t
i
ng
,
ag
r
ow
i
ng n
e
e
dt
or
e
l
a
t
ed
e
n
t
a
ls
p
e
c
i
a
l
t
i
e
st
ot
h
et
o
t
a
lh
e
a
l
t
h
s
y
s
t
em
.

IV
W
i
t
h a
l
lo
ft
h
is
,w
h
a
t a
r
et
h
ec
o
n
t
r
i
b
u
t
i
o
n
so
fc
o
n
t
i
n
u
i
n
ge
d
u
c
a
t
i
o
n
~n

t
h
e
s
ec
h
a
n
g
i
n
gt
im
e
s
?
1
.
	

C
o
n
t
i
n
u
i
ng e
d
u
c
a
t
i
o
nh
e
l
p
st
h
ei
n
d
i
v
i
d
u
a
lp
r
a
c
t
i
t
i
o
n
e
rk
e
e
p up
w
i
t
h t
h
ete
c
h
n
i
c
a
ls
c
i
e
n
t
i
f
i
ck
n
ow
le
dge b
ase o
ft
h
e
p
r
o
f
ess
i
o
n
.

2
.
	

C
o
n
t
i
n
u
i
ng e
d
u
c
a
t
i
o
nc
r
e
a
t
e
sa
na
t
t
i
t
u
d
ef
o
rt
h
ep
r
a
c
t
i
c
e of a
p
r
o
f
ess
i
on a
sa c
ar
e
e
r of obse
r
v
i
n
ga
n
d le
a
r
n
i
n
ga
n
du
t
i
l
i
z
i
n
g
k
n
ow
ledge ~n n
ew and d
iffer
e
n
t and mo
r
e e
f
f
e
c
t
i
v
ew
ay
s (
r
a
t
h
e
r
t
h
a
nas a j
o
bo
f app
ly
ing t
e
c
h
n
i
c
a
ls
k
i
l
l
s
)
.

�12
3
.
	

T
h
r
o
ug
hc
o
n
t
i
n
u
i
n
geducation, t
h
epe
r
s
p
e
c
t
i
v
eo
ft
h
ei
n
d
i
v
i
d
u
a
l
p
r
a
c
t
i
t
i
o
n
e
ri
sb
r
o
a
d
e
n
e
dt
oe
n
c
om
p
a
s
sa
na
p
p
r
e
c
i
a
t
i
o
nf
o
rt
h
e
p
r
o
f
e
s
s
i
o
n
a
lm~ss~on a
n
di
t
sc
o
n
t
i
n
u
i
n
gg
r
ow
t
hi
na
l
l
d
im
e
n
s
i
o
n
s-t
e
c
h
n
i
c
a
lb
a
s
e
,r
e
s
e
a
r
c
h
,s
t
r
u
c
t
u
r
e
,e
t
h
i
c
s
,
re
l
a
t
i
o
n
s
h
i
p
st
oo
t
h
e
rp
r
o
f
e
s
s
i
o
n
s
,r
e
s
p
o
n
s
i
b
i
l
i
t
yt
oc
l
i
e
n
t
s
a
n
ds
o
c
i
e
t
y
.

4
.
	

C
o
n
t
i
n
u
i
n
gp
r
o
f
e
s
s
i
o
n
a
l educ
ation-w
i
t
h empha
s
i
s on s
e
r
v
l
n
g
~n

t
h
eb
e
s
tw
ay
s p
o
s
s
i
b
l
et
h
en
e
e
d
so
fp
e
o
p
l
e-i
n
v
i
t
e
sc
o
-

o
p
e
r
a
t
i
v
ee
x
c
h
a
ng
es i
ne
f
f
o
r
t
samong a
n
db
e
tw
e
e
np
r
o
f
e
s
s
i
o
n
a
l
g
roup
s. P
r
o
g
r
am
so
fc
o
n
t
i
n
u
i
n
gp
r
o
f
e
s
s
i
o
n
a
l education i
nt
h
e
h
e
a
l
t
hf
i
e
l
d
si
n
c
r
e
a
s
i
n
g
l
ys
h
o
u
l
di
n
v
o
l
v
ea
l
lm
emb
e
r
s o
ft
h
e
h
e
a
l
t
hd
e
l
i
v
e
r
yt
e
am
,i
nc
o
n
c
e
r
tr
a
t
h
e
rt
h
a
ni
ns
e
g
r
e
g
a
t
e
d
g
r
o
u
p
s
.
5
.
	 C
o
n
t
i
n
u
i
n
ge
d
u
c
a
t
i
o
nc
a
np
r
om
o
t
ea p
r
o
f
e
s
s
i
o
n
a
lc
o
n
c
e
r
nf
o
r
q
u
a
l
i
t
yt
h
r
o
u
g
hp
e
e
rr
e
v
i
ewa
n
dp
r
o
f
e
s
s
i
o
n
a
ld
i
s
c
i
p
l
i
n
e
,r
a
t
h
e
r
t
h
a
nt
h
r
o
u
g
ho
u
ts
i
d
e(
g
o
v
e
r
nm
e
n
t
a
l
)i
n
t
r
u
s
i
o
n
.
6
.
	

C
o
n
t
i
n
u
i
ng e
d
u
c
a
t
i
o
nc
a
ne
n
c
o
u
r
a
g
et
h
ei
n
v
o
l
v
em
e
n
to
ft
h
e
p
a
t
i
e
n
ta
s3 l
e
a
r
n
e
r
/
p
a
r
t
i
c
i
p
a
n
ti
nt
h
ep
r
a
c
t
i
c
e ra
t
h
e
rt
h
a
na
s
ap
a
s
s
i
v
er
e
c
i
p
i
e
n
t
.

D
r
. Cy
r
i
lO
. H
o
u
l
e
, a
ni
n
t
e
r
n
a
t
i
o
n
a
l
l
yr
e
c
o
g
n
i
z
e
ds
t
a
t
e
sm
an i
nt
h
e
f
i
e
l
do
fa
d
u
l
tc
o
n
t
i
n
u
i
n
g education a
n
da S
e
n
i
o
rP
r
og
r
am Cons
u
l
t
a
n
tw
i
t
h
t
h
eW
. K
. K
ello gg F
o
u
n
d
a
t
io
n
,s
u
gg
e
s
t
st
h
a
tp
r
o
g
r
am
s of continu
ing
p
r
o
f
e
s
s
i
o
n
a
l edu
ca
t
i
o
ns
h
o
u
l
db
eb
as
e
d on s
u
c
hp
r
o
p
os
i
t
i
o
n
sa
st
h
e
f
o
l
1o

.

~ng

2

1
.
	 The u
l
t
im
a
t
eg
o
a
lo
fa
l
lc
o
n
t
i
n
u
i
n
gp
ro
f
e
ss
i
o
n
a
leducation ~s
t
h
eimp
rovem
ent o
ft
h
eongo~ng p
e
r
f
o
rm
a
n
c
eo
ft
h
e

�13
practitioners.

This goal is tough to accomplish, S1nce it 1S

much	 easier to simply measure hours of teaching contact, test
scores, or indicators of student satisfaction.
2.	

Most continuing professional education is carried out by what
educators call a mode of instruction -- the dissemination in
some way of established skills, knowledge and sensitiveness.
The person who conducts the instruction already knows everything the student will learn.
Most resentment of continuing education is a product of
poor teaching.

Adults simply will not put up with what young

people have come to accept as inevitable.
3.	

Another mode of education, that of inquiry, 1S also crucial to
continuing professional education.

This is the process of

creating some new plan of action, synthesis of thought, policy
or strategy by use of the poor judgment of the persons concerned with the outcome.

A group practice or clinic setting

can use 1nqu1ry to set a course of action for the future.

This

mode is difficult for the solo practitioner.
4.	

Insufficient attention is given in c ontinuing professional
education to the mode of reinforcement.

Thin gs learned must

become a part of the habitual and conscientious usage of the
individual.

Peer review and encouragement, with peer inter-

action are useflll means of reinforcement, and are difficult in
the general patt ern of solo dental practice.

�1
4

v
A
sI l
o
o
kt
ot
h
ef
u
t
u
r
e
,I f
o
r
e
s
e
ed
r
am
a
t
i
cc
h
a
n
g
e
si
nt
h
eh
e
a
l
t
h
s
c
e
n
e ~n t
h
eU
n
i
t
e
d S
t
a
t
e
s
. You
, a
sl
e
a
d
e
r
si
nt
h
ed
e
n
t
a
lp
r
o
f
e
s
s
i
o
n
\
.
i
l
lp
l
a
y
ak
e
yr
o
l
e~n d
e
t
e
rm
i
n
i
n
gt
h
ep
l
a
c
eo
fd
e
n
t
a
le
d
u
c
a
t
i
o
na
n
d
s
e
r
v
i
c
ei
nt
h
ey
e
a
r
sa
h
e
a
d
. You
r r
e
s
p
o
n
s
et
oc
h
a
n
g
e
sc
a
nb
ed
e
f
e
n
s
i
v
e
a
n
dr
e
a
c
t
i
v
e-o
rv
i
s
i
o
n
a
r
ya
n
dp
r
o
a
c
t
i
v
e
.
A
s a
ni
n
t
e
r
e
s
t
e
do
b
s
e
r
v
e
r
,i
ts
e
em
st
om
e t
h
a
td
e
n
t
i
s
t
r
y
c
a
t
i
o
na
n
di
np
r
a
c
t
i
c
e

~n

e
d
u
-

t
e
n
d
st
ob
ea
p
a
r
tf
r
omr
a
t
h
e
rt
h
a
na p
a
r
to
f

t
h
em
a
i
n
s
t
r
e
am o
fo
u
rh
e
a
l
t
hc
a
r
es
y
s
t
em
. I
st
h
a
tw
h
e
r
e i
t
s
h
o
u
l
db
e ~n
t
h
ed
e
c
a
d
e
sa
h
e
a
d
? S
h
o
u
l
dn
o
tt
h
ed
e
n
t
i
s
tb
ea
ni
n
t
e
g
r
a
lp
a
r
to
ft
h
e
h
e
a
l
t
hc
a
r
et
e
am
,r
a
c
h
e
rt
h
a
na p
l
a
y
e
ra
p
a
r
t
? T
h
i
so
b
v
i
o
u
s
l
yc
a
n
n
o
tb
e
as
h
o
r
t
t
e
rmg
o
a
lb
u
ts
h
o
u
l
db
es
e
r
i
o
u
s
l
yc
o
n
s
i
d
e
r
e
df
o
rt
h
ef
u
t
u
r
e
.
D
e
n
t
i
s
t
r
yh
a
sa t
r
a
d
i
t
i
o
no
f?
r
e
v
e
n
t
i
o
n
/w
e
l
l
n
e
s
s
,o
fc
o
n
t
i
n
u
i
t
y ~n
p
a
t
i
e
n
tr
e
l
a
t
i
o
n
s
h
i
p
,o
fp
e
r
i
o
d
i
ci
n
t
e
r
a
c
t
i
o
n
,o
fu
s
eo
fa
l
l
i
e
d
p
e
r
s
o
n
n
e
l
. I
nl
o
o
k
i
n
ga
tt
h
eh
e
a
l
t
hs
y
s
t
emo
ft
h
ef
u
t
u
r
e
,a
n
dv
i
ew
i
n
g
t
h
et
o
t
a
lh
e
a
l
t
hd
e
l
i
v
e
r
ys
y
s
t
emf
rom t
h
ep
e
r
s
p
e
c
t
i
v
eo
ft
h
e
u
s
e
r
/
p
a
t
i
e
n
t
/
p
a
y
e
r
,Iw
o
u
l
d s
u
g
g
e
s
ta d
i
f
f
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                    <text>AGRICULTURE IN THE "LIBERAL ARTS
"Building on Success"
Remarks by Russell G. Mawby
Universi ty of F l ori da
Janu a ry 1984

1.

Th e W. K.
th i s

Ke ll ogg Foundation has the privil ege of being a co-sponsor of

c on f erence.

On b eh a l f

of t h e Founda tion I

,,,ish to express our a p pr ec i a -

t i on to t h os e who hav e been directly involved an or ganiz ing th is ga ther i n g.
First, our th anks

to the Univer s i t y of Florida:

President Mar ston, Vice

P res id e n t Te fer t il l e r , Dean Sidman, Dr • .Ha yn e s , and all t h e rest.
t h r oughout

the

a rr an ge me n t s ,
we l l

University

have

b e en

and cer t ainly t heir

and h av e

done all

that

involved

an

the

pr e-planning

hospitality is superb.

ca n b e

done

to

i n s ur e

the

Peopl e from
and

th e

They h ave prepared
success o f

our

time

t oge th er ,
Further,
liber a l

I e xpress appreciati on to t he representatives of t h e t en pr i v ate

art s colle ges who h av e been involved in preparation for this meeting.

�- 2They wi l l b e s h ar i n g their experiences as pioneers an incorporating a con ce r n
for fo o d/ a gr i cu l t ur e/ na t ur a l resources an the l i b er a l ar ts curriculum .
I

marvel at t h e pro gram wh i ch has been prepared for

range of t o pi c s and wi t h s uperb resource people .
the v ar i ou s

me e t i n g

tion,"

" P robl ems

Gr owt h

an

ti t l e s

-- "Food

Turfs

and

of

and

v ar i ous sett in gs are equa ll y i nt e r e s ting - -

and

an amaz an g

in t ri guing to cons ider

Fop~lation ISBu~3

Relationships,"

Under stand ing and I nv o l v eme n t."

I t is

us, with

an Poli 'cy Educa-

"Dr i p-Trr i ga ring

The exper iences

Fa cu l Ly

to be provided an

for e xamp l e , a fi e l d t rip addre ss-

an g the ques t i on, ''What c a n a sharp drop rn temperature do t o a f a r m family, a
r ural conunun i t y , t h e pr ice of orange jui ce or salad m Bos ton?"
I

wo u l d express appreciati on also to you who have come representing pri-

va te 1 i b er al ar ts and land-gran t
of ba ck gr ound,
al l

hav e

s i t y,

I

seldom,

Wn ile

there

1.S

great divers i ty

i nterest, e xper aen ce , and current r e s pons i b il i t y ,

of us sh ar e a common interes t

orga nized.
I

professional

ins t i tu t i ons ,

an the n o t ion ar oun d which this meeting

1.S

am awed at t h e ri ch ness of t a l e n t represented by t he conferees.
perha ps never, been t.n a meeting of this

specializati ons

ranging

from

the

classics

and

professional divera n imal

sciences

to

�-3-'

phil o s ophy and biochemis t r y.

I

h o pe

t h at each

ourse l v es of t h e opportunity this r epresents.
den c y for u s t o c ongrega t e
culturist,

I

am e x c i t e d

of us wi ll deliberatly avail

There seems always to be a ten-

an o ur s pecialized in teres t ar eas, but as a hor ti-

at

the

prospect of having

l un ch

with

a histor ian,

d i n ner wi t h a ph il osopher, breakfast wi th an anthropologist, and r i d i n g on t he
b u s wi t h a ge o grapher.
So as c o - s pon s or
expr e s s
ple a san t

our

of t h is conference, on b eh a l f of t h e Founda tion, I would

a p pr e c i a t i on

form a nd e xpr e s s

to

those

eq ua l

who

h av e

brought

us

togeth er

an

s u ch

appr eciation to y ou who ar e here to parti ci-

pate in the importan t purpo s es of th i s meeting.

II.
Our spe ak ers this mor n an g hav e addres s ed eloquently t he theme whi ch brings
us

toge t h e r .

I h av e been asked to comment on

the ques tion " Wh y is th e W.

Kellogg Founda tion i nvolved an a meeting such as this?"
thou gh ts

br i efly,

to

in t e r e s t r.n t h i s topi c.

put

t.n

perspec tiv e

the

I

will shar e a

Foundation's

v iew po i n t

K.
few
a nd

�-4I
ar e

am sur e all of us wou l d agree that an the ultimate sens e, only people
i mpor t an t.

s h a pe d

by

The

peopl e.

r e ferr ing

to

o ppor tun i t y

i n s titu ti ons
So

people,
of

when I
a

meeting

we

creat e

speak

number o f

of

to

serve

so ciety's

purposes

t h e Kell ogg Foundation,

I

am really

whom are here and whom you will hav e

per sonally

if

you

wi s h :

Dr.

Robert

C.

are

Kramer

the
and

Dr. Gary W. King, P r o gr am Dir e c tors wi th a particu lar concern fo r agri culture;
Mr.

Robert

E.

Hencey,

Di rec t or

of

Communica tions;

P r ogram Ass o c i a t e concer ned wi t h Natural

Resour c es;

Mr.

John

and Dr.

J.

Kornacki,

Robert D.

Sparks,

Pres i den t a n d Ch i e f P r o gr annni n g Of f i cer.
Ther e oft en i s confusion about the re l ation s hips between t he W. K. Kell o gg
Fo unda tion and the Kellogg Company,
tie

be t ween

Kellogg.

the

two

t hat whatever

t h e b e ne fit of mank Ind .
K.

man,

who

created

cereal firm.

both

Mr . Ke llogg e s tabl i sh e d the Kellogg Company

de ter mi n e d

W.

on e

1S

the ready-to-ea t

Kellogg

Foun da t ion,

th e a p plica tion

0

an

--

W.

K.

1906 and v e r y e ar l y

for t une he a c cu mu l a t ed he would someh ow dedica te

to

In 1930, when he was 70 year s ol d , he es tab l ished the

Founda t i on

then as now,

organizations

Th e connnon

and

1S

pu t

into

tr u s t

his

substantial

fortune.

The

committed to the concept of knowledge u t i l iza t i on ,

f knowledge to the probl ems of pe ople.

�-5--

I n mo s t
on e

a reas of h uma n con ce rn, we ''know better

i ns ti t u t i on

a re a s wh i ch

cannot

ar e vi tal

enterprise; heal th,
Mr.

do

Kel l o gg

to

everything,

our

than we do ."

Fo undation

t he human con d i tion :

i

s

Since any

oriented

agriculture,

t

o

three

the basic human

the prerequisite to human well-being; and educa tion, wh i ch

described

as

represen ting

the

"greatest opportunity

for

really

im prov i n g one genera tion over a n o t h e r . "
As we a t

t h e Founda ti on

go about our daily t a sks, we become increasin gl y

a ware of the di ch otomy between the na t ur e of problems and the nature of solut i on s whi ch are designed to address them.
con c e rn

i.n

ca t i on ,

e mpl o yme n t ,

food

our

s o c iety

inflation,

an d nutri tion,

add to t h i s
s in gl e

today

hous ing,
wor l d

Think of any of ':h e maj or areas of
cr ime,

peace,

nuclear
Categoriz e

pex forming

energy,
them as

ar ts,

ed·j-

t r a ns por a t i on ,
you wi l l

and

list as you wish, but one thing becomes immedia t ely apparent.

No

pr o fessiona l

environmental quality .

the

spe c i a l i za t i on can adequately address

a n y of t h e s e iss ues.

If soci e ty i.s

t h e problems wi t h in

to deal successfully wi th such problems,

t h e ex per t i s e o f v ar i.ous bodi es of kn owl ed ge must somehow be mob lized e f f e c tiv e l y an new and even mor e creati v e ways.

�6
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r so
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r
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amm
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.
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1S

t
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wh
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p
a
c
t upon a
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r
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e
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t

~

n
atu
raL

r
e
s
o
u
rce
s
,a
n
d the c
a
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i
t
yt
oc
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antiti
.
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e
a
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1S

i
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asi
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r

�-]--

u rbaniz ing soci ety, decis ions impor ta nt to agr icu 1 t ure a re being made by we lli nten t i oned

pe o ple who often lack even a

deta il e d knowledge,

general understanding,

of th e complex agribusiness

Le t

industry with which

alone a
t h e y are

de a l i ng .
Th e

iden t ification

h u man i t i e s

and

lib e ral

wh o l i s t ic

approach,

Graduates

of

p ro gr ams

a

arts
s ear ch

the human it i es

s sue

t

which
for
and

led us n a t ur a ll y to a
have

t ru th,
th e

a

traditional

a balance

liberal

arts

i.n

are

politics, and government.
engaged

an

or

conce rn for

commitmen t

to

often mov e

i nto

for

the

public

the

advanced

t he profess ions,

As c i v i c and organiza tional l eaders,

responsible

the

t:he hwnan experience.

of s tudy, and then in to pos i tions of leader sh ip an

bus i n e s s ,
o f t en

of t h i s

decision-making

they

proces s

whi ch bears so significantly u p on our agricultural and natural resources.
Our l and-gran tins ti t u t i on s of higher educa tion were es tabl i s h ed more than
a

cen t ur y ago.

We we r e

i n du s t r ial i z a t i on ,
year s

of

th e

then a n agrarian so c i ety,

Agr i culture

land-gran t

was

institu tions .

pa r amo un t
In

and

just b eginn ing the mov e
dominant

that earlier,

and

i.n

to

the

initial.

perh aps

simpler

�-8-

da y,

l and-g rant agr i cu 1 tural

leade r s had broad c on ce r ns

and provided l e a de r -

ship for such innova tive developmen ts as home economics, rural educa t ion, and
r ur a l

soci o logy.

Since

drama t i ca ll y.

Now,

a gr i cu ltur al

c i rcles

l i mi t e d

wi t h

the

fi eld

of

agriculture

increasing spe c i a l i za t i on ,

hav e

to agri cul ture);

t h e s ys tern .

then,

a

much

narrower

they ar e

mast

pe o p l e

perspective (a

preoccupied with their

Too many h av e an insular mentality,

isola ting themselves

great er

university of which they are a

th i n k

t erms

farming

and

agribus iness,

not

In academic

profession and with

fr om the
of

t.n

ch an ge d

ch aracteristic not

l e ctua ll y
an

has

terms

part,

in te 1-

inclined

to

of

so ci e t y ,

its

cou ld

initiate

and

pe o p l e , and t heir nu tr i tiona l n e eds .
One

time

an

our

soci e ty

inf l u ence broad publ ic policy.
a ffec t

agr i culture

and,

t i ona l

ch ar ac t e r i s t i c s - -

farmers

and

agriculturists

Now , many of the most impor t a nt decisions t hat

th e r e f or e ,

food -- quality,

quantity,

pr i ce,

nu t r i-

are made by peo ple who know very little ab ou t

t he

i n t r ica c i e s o f such ma t t e r s .
The Ame r ica n public has come to ass ume an abundant supply of food, readily
av a i l a b le ev e ry day of t h e year an every part of the country and a t a r e a s onabl e

price.

The miracle

of Ameri can agriculture,

which

1S

the envy of t h e

�-9-

wor l d ,
food

1S

in crea s i n gl y taken for

produ c t s

we r e

an

s easonal

gran ted .
s u pply ;

head l e ttuce 365 days of t h e year

food

t:lan

doe s

any

o th er

now we

can enjoy

th roughou t our country.

enjoy s uch benefits wh i l e s pen d i n g a
(or

It was not very long ago that many

lower

nati on.

fresh

tomatoes

And, in America we

portion of our disposabl e

Such

abundance

and

is

neither

income
eas ily

accomplished nor gu ara-i t.eed ,
Thus,
liberal
food

ther e

arts and

a. s s ue ,

evo l v ed

a

v er i f iab l e

need

to

e xpo s e

to sensitiz e liberal arts students

to

agriculturists

to

the

the realities of

t he

au t o f such cons iderations grew the 11 pilot projects, h ere at

th e land-grant University of Florida and i n the 10 private liberal arts instituti ons, wh i ch will be t he cen t r a l discussion points of th i s conference .

III.
I n cl o s i n g, I wou ld make two observations abou t my assigned t opi c ; "Ag r icu ltur e an the Liberal Arts:
F i rst,
mak e

the

Su c ce s s • II

Building on Success."

if I wer e to dr a f t
conference

theme :

the title I would probably ch a n ge one word a nd

"Agricul ture

an d

the

Liberal Arts:

Building

on

�-10-

As I

sa id earlier, I gr ew up on a f ruit farm in west Mi ch i ga n , and was t h e

f i rst o f my fam il y to go to college, where I
of

my

soph omor e

year

program o f stu dy and,
s ional

l i fe ,

The

To ok ey,

s topped me

off i ce ;

I

I

had

an

an effect,

ch a ir man

an

the

did so, '.. . i th

of

s t u d i e d horticulture.

expe rience

wh i ch

changed

my

At the end

un de r gr a du a t e

the

fut ure course of my personal and profes-

th e

Depa rtment

corr i d or

one

day and

of

Hor ti culture,

asked me

to

Dr.

come

H.

i n to his

th e trepidati on \.. .h i ch any s o ph omor e would feel.

point was simp l e a n d dire c t:

"Russ, I

B.

His

have observed that you are doing well

If you wi s h t o be a h or ticulturist, an t h e fu t ure we will make

a s a student.

yo u a s pe c i a l i st an yo ur master's a nd doctoral progr a ms of s t u dy .

My su g g es-

ti on

t his

to

you

Un i v e r s i ty • '

J.S

that

Take as

at

this

po i nt

f ew courses

r.n

your

studies

you

'sample

great

an horticul ture as we will permit and t ak e

a s fe w courses an the Co ll ege of Agr i culture as y o u can possibly get by wi t h .
Beyond

that,

explore any

to p i c an ywh ere

a dv ice

and you can well appreci ate

that

an

the University."

th i s

I

fo ll owed his

dramatically changed my under-

gr a dua t e a ca de mi c e x pe rience and, an my judgment, changed i t

for the b etter.

�-1
1
-

How m
any of you a
s deans o
rf
a
c
u
l
t
ya
d
v
i
s
o
r
sg
i
v
et
h
a
tkind o
fc
o
u
n
s
e
lt
o
you
r st
u
d
e
nts?
M
y sam
p
li
n
g of t
h
e Un
ive
r
s
i
t
yw
as un
de
rs
t
a
n
d
a
b
l
y ve
ry l
im
i
t
e
d
. D
e
g
r
e
e
r
e
q
ui
r
em
ent
s
, estab
lis
h
e
di
.n a s
y
stem by l
e
a
r
n
e
dp
eo
p
l
ed
e
nied m
y e
x
posu
re t
o
the la
r
g
e
r Un
ive
rsit
y
. T
h
a
t phenom
enon
, of cou
rse,

1
8

cha
r
a
c
te
ri
s
tic n
o
t on
ly

g
r
icult
u
re but a
lso o
ft
h
e c
lassics, en
g
i
n
e
e
r
i
n
g
,b
u
siness, a
n
da
l
l t
h
e
of a
re
st,
Thus, I su
ggest w
e h
a
ve dua
lo
b
je
c
t
i
v
e
s as w
e con
s
i
d
e
r o
u
r conf
e
r
e
nce
t
h
em
e
:

n
c
or
p
o
ration
f
i
r
s
t
, i

of info
rm
a
tion

on f
o
o
d
/a ~ icu
It
u
r
e
/n
atu
ra1

reso
u
r
c
es i
n
t
o t
h
e li
b
e
ra
la
rt
s
;a
n
d second, in
f
u
s
i
o
no
ft
h
eh
um
a
n
i
t
i
e
s and
t
h
e 1i
b
er
a
la
rts into the m
i
n
d
s and h
e
a
rt
s 0 f st
u
d
e
n
t
s
, f
acu
l
,t
i
es, a
n
d
pr
a
c
titi
o
ne
rs in ag
ricult
u
r
e
.
M
y seco n
d obs
e
rvation re
la
t
e
s to t
h
esubt
i
tl
e-"
b
ui
l
d
i
n
g on success."
S
u
c
ha p
ropo
sit
i
o
n1S p
re
s
u
m
p
t
u
o
u
s
, b
e
c
a
u
s
ew
e do n
o
t ye
tk
now i
ft
h
e expe
rie h
a
v
eo
n
l
y 11 p
ion
ee
ri
n
ge
f
f
o
rt
s in t
h
i
s
m
en
t
al p
rog
ram
s a
r
e su
c
cessful
. W
r
e
a
. How do w
e know th
at a
n
y of t
h
em a
r
eme
e
t
i
n
gt
h
eo
b
j
ect
i
v
e
se
sta
b
lished
a

�-12-

for

th em?

Wh en will we know?

e du ca t i on an absolute t er ms

I:.

15

always dif fi cult to determine success an

,

Bu t, all of us a r e con cer ned with
ar e

intr i gu e d with

under stand i n g

of

det ermi nant of
that

h ave

people

th e human

c ompr i s e

the

as

pioneer

a

difference

1S

to

especiall y t o your s t u d e n t s .
They ar e t he fu t u re !

8/1/ 85

kj2 26c

source

of human nutri tion

and a

We

impressed with

ins titu tions

ar e

that

efforts

ins titu t ions:

th e

is,

the

impressed

prime

wi t h

t he

fa cul, ty and admin is t r a tors,

th e

happening an th e s e set tings.

I hope and trust that your
make

the

condition.

t hese

s t u de n t s -- and wi t h what

will

We

concept of linking stu d ies of t h e humani ties wi t h an

a griculture

developed

who

the

the issue of food and the future .

sojourn h ere a n Gainesvi ll e wi l l be r ewarding,

you,

to

your

institution

and

its

f acu l t y ,

and

�</text>
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                    <text>"Outlook for Volunt ary Support of Improvement in Community Health Practices"
Remarks by
Dr. Russell G. Mawby, President, W. K. Kello[;g foundation
at the
Fifth Annual Conference on the Physician and the Hospital
San Diego, California
January 30, 1974
I

I am delighted to be .!ith you this evening for the first session of your
Fifth Annual Conference on the Physician and the Eospital.
much the invitation extended by your program

I appreciate

ve~'y

co~~ittee.

I am impressed indeed with the cooperative sponsorship and planning fm'
this professional meeting, truly an 8caclemic-practice partnersni;:&gt; in addressing
issues concerned ',lith health care delivery.

I commend the leadership of the

California Hospital Associa.tion, the California i·;edical Association, the
California Regional Medical Programs, and the School of Medicine of tbe
University of Southern California, for this very constructive and productive
relationship.
II

Your conference focus on "Costs, Controls, Changes and Caveats" is
certainly tirrely and significant.

In reviewing the program, I am inpressed

indeed with the topics which will be addressed by very able resource

~eople.

My particQlar responsibility is to consider the outlook for private or
voluntary support in improving community health services.

I wish to consider

"que.LLt.y" in its most comprehensive sense, LncLudd.ng such aspects as

comprehensiveness, accessibility, and continuity, as well as considerations

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3

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4

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5

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�A
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om cO
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-y, I wou
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k
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h
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low
ingp
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n
t
s
:
1
.
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e
n
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r
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l
l
y
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ropo
s
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n
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r
t
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t o
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t
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e
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.
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ry o
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e
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p
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l
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r
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n
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l and f
r
agm
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d
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t
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t
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n
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lg
roup
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3
.
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e
ry o
f
t
e
np
ropo
s
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c
t
i
v
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t
i
e
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f
l
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t
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a
t
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rt
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a
na p
r
im
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ry fo
cu
s
upon t
h
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e
a
l
t
hp
rob
l
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o
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c
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p
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t
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t
hp
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s
s
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o
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l
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t
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r
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t
so
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s
t
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t
u
t
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o
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a
ln
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ed
s ando
b
j
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c
t
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v
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s
. Wh
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l
e i
t
wou
ld
s
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r
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t
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ton
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r
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t
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r
e on
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r
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s
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a
tt
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o
ti
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c
tt
h
ec
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s
e
. T
od
a
t
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,
t
h
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r
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c
an pUb
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ch
a
sv
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s
t
e
dc
o
n
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d
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n
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r
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r
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l
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l
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u
s
ta
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d
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c
ei
n

7

�h
i8
he
re
ducat
i
o
nh
as

sot
o
oi
spUb
l
i
cc
on
f
i
d
e
n
c
ei
nou
r

lte e ~

hea
l
t
hca
re sy
stem be
comingl
e
s
sce
rta
in andmor
eC
lue
s
t
i
o
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op
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.
l
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ess
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~

et o

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h
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as
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i
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romt
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sc
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r
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n
ai
t
w
ou
l
d

8

�appear that the deviation is great indeed--corrective measuxes must be taken.
Your	 profession simply cannot focus on beds, technology, practice, and forms
as	 ends in themselves.
The second dimension relates to total society.

The evidence is clear

tha.t certain Americans, by reason of geography, income, social considerations,
have less than adequate health care.

This too is a reality requiring change.

To comment on innovations for the future, it's necessary to refer back
to the problems which concern us--issues such as access and availability of
care, continuity and comprehensiveness of care, proQuctivity of various elements of the system, cost and financing, quality.

With these central issues

in mind, from our vantage point we see such promising opportunities as the
following:
1.	 Reorganization of institutional ambulatory health services away from

an endless series of specialty-oriented clinics to a more comprehensive family-centered health service unit utiliZing such qualified
personnel as nurse practitioners and physicians assistants for health
maintenance functions, preventive health programs, and long-term
supervision of chronic conditions.

In this regard, perhaps thought

should be given to the implementation of the concept of vertical
care, with an ambitious implementation of the principles of preventive medicine and provision of quality health care in the
least-cost manner and circumstance.
2.	 Development of institution-based outreach programs, such as home

care, primary care clinics in under-served areas, and appropriate
linkages or relationships with other care providers, such as
nursing homes.

9

�3
.
	 Expe
r
ime
n
t
a
t
i
o
nr
e
g
a
r
d
i
n
gt
h
eh
o
s
p
i
t
a
lr
o
l
ei
nt
h
ep
r
o
v
i
s
i
o
no
f
p
r
im
a
ry c
a
r
e
,t
h
ecompon
en
to
fcomp
r
eh
en
s
iv
ec
a
r
ep
e
rh
ap
sl
e
a
s
t
-w
e
l
l
s
e
r
v
e
dc
u
r
r
e
n
t
l
y
. T
h
e~

lic

i
ns
e
a
r
c
hf
o
rsu
chc
a
r
e
,h
a
st
u
r
n
e
d

t
ot
h
ecommun
i
ty h
o
s
p
i
t
a
l
,v
i
at
h
eem
e
rg
en
cyroom
. Bu
tt
h
een
e
rg
en
cy
r
o
omi
sn
o
tt
h
ep
r
o
p
e
rs
e
t
t
i
n
gf
o
rq
u
a
l
i
t
yp
r
im
a
ry c
a
r
e
,f
o
rem
e
r
-g
en
cy
a
r
et
e
n
d
st
ob
ee
p
i
s
o
d
i
candv
e
r
ye
x
p
e
n
s
i
v
e
. B
e
t
t
e
r an
sw
e
r
s
r
o
omc
a
r
ea
v
a
i
l
a
b
l
e
,a
r
eb
e
i
n
gd
emon
s
t
r
a
t
ed i
ns
om
ei
s
o
l
a
t
e
di
n
s
t
a
n
c
e
s
,
andshou
ldb
emo
r
ec
h
a
r
a
c
t
e
r
i
s
t
i
co
ft
h
ed
e
l
i
v
e
r
y sy
s
t
em
.
.

4
.
	 Deve
lopm
en
t

o
fr
a
t
i
o
n
a
lp
a
t
t
e
r
n
sf
o
rh
a
n
d
l
i
n
gt
r
u
eem
e
rg
en
cym
e
d
i
c
a
l

p
rob
l
em
s
,w
i
t
ht
h
ed
i
v
i
s
i
o
no
fl
a
b
e
ramong
s
ti
n
s
t
i
t
u
t
i
o
n
sa
long
r
a
t
i
o
n
a
ll
i
n
e
sandw
i
t
ha
ni
n
t
e
g
r
a
t
e
dt
r
a
n
s
p
o
r
t
a
t
i
o
nand co

~

ic

t
i
o
n
ssy
s
t
em
.

5
.
	 Deve
lopm
en
to
fe
f
f
e
c
t
i
v
ep

o~

o
fi
n
p
a
t
i
e
n
te
d
u
c
a
t
i
o
nf
o
ri
l
l
n
e
s
s

m
an
ag
em
en
t
, w
i
t
h an imp
rov
em
en
to
ft
h
ep
a
t
i
e
n
tIsu
n
d
e
r
s
t
a
n
d
i
n
go
f
h
i
sp
rob
l
em and ~

e

p
r
o
c
e
d
u
r
e
st
h
a
tw
i
l
lb
ep
e
r
fo
rm
ed
, and v~t

an

emph
a
s
i
supon t
h
ep
a
t
i
e
n
t
'
sa
p
p
r
o
p
r
i
a
t
er
e
s
p
o
n
s
i
b
i
l
i
t
yf
o
rh
i
s
i
n
d
i
v
i
d
u
a
lr
e
h
a
b
i
l
i
t
a
t
i
o
nand c
o
n
t
i
n
u
i
n
gh
e
a
l
t
hm
a
in
t
en
an
c
e
.

6
.
	 Fu
r
t
h
e
rd
ev
e
lopm
en
t and s
y
s
t
em
i
z
a
t
i
o
no
ft
h
er
e
l
a
t
i
o
n
s
h
i
po
f'
e
d
u
c
a
t
i
o
nand s
e
r
v
i
c
ei
nt
h
eh
e
a
l
t
hf
i
e
l
d
s
. N
o
t o
n
l
ymu
s
t t
h
e
r
e
b
ed
r
am
a
t
i
c ch
ang
e
si
nt
h
ee
d
u
c
a
t
i
o
n
a
lp
r
o
c
e
s
s
e
s andr
e
l
a
t
i
o
n
s
h
i
p
s
bywh
i
ch p
eop
l
eb
e
com
eq
u
a
l
i
f
i
e
dandp
r
e
p
a
r
e
df
o
rh
e
a
l
t
hc
a
r
e
e
r
s
;
t
h
e
r
emu
s
t a
l
s
ob
e imp
rov
em
en
ti
nr
e
l
a
t
i
o
n
s
h
i
p
sb
e
tw
e
en e
d
u
c
a
t
i
o
n
a
l
i
n
s
t
i
t
u
t
i
o
n
sandh
e
a
l
t
hs
e
r
v
i
.cei
n
s
t
i
t
u
t
i
o
n
sand s
e
t
t
i
n
g
s
. S
om
ehow
w
e mu
s
tb
r
i
n
gt
or
e
a
l
i
t
yt
h
emu
ch
-d
i
s
cu
s
s
ed con
c
ep
to
fa h
e
a
l
t
h
d
e
l
i
v
e
r
yn
e
two
rk a
si
t
r
e
l
a
t
e
st
ob
o
t
he
d
u
c
a
t
i
o
nandh
e
a
l
t
hc
a
r
e
d
e
l
i
v
e
r
y
. S
t
a
r
t
i
n
gw
i
t
ht
h
eh
e
a
l
t
hn
e
ed
so
ft
h
ei
n
d
i
v
i
d
u
a
l
,t
h
i
s

10

�mu
s
t c
o
n
s
i
d
e
rt
h
et
o
t
a
l
i
t
yendm
u
l
t
i
p
l
i
c
i
t
yo
f compon
en
t
si
nt
h
e
d
e
l
i
v
e
r
ys
y
s
t
e
u
: t
h
ei
n
d
i
v
i
d
u
a
lp
r
i
v
a
t
ep
r
a
c
t
i
t
i
o
n
e
r
,t
h
el
o
c
a
l
c
l
i
n
i
co
rs
e
r
v
i
c
ec
e
n
t
e
r
,pUb
l
i
ch
e
a
l
t
ha
g
e
n
c
i
e
s
,t
h
es
p
e
c
i
a
l
i
z
e
d
c
l
i
n
i
c
,t
h
ecommun
i
tyh
o
s
p
i
t
a
l
,t
h
el
a
r
g
em
e
t
r
o
p
o
l
i
t
a
nh
e
a
l
t
hc
e
n
t
e
r
,
and
	t
h
eg
r
e
a
tt
e
a
c
h
i
n
gandr
e
s
e
a
r
c
hc
e
n
t
e
r
s
. E
a
ch i
sa v
i
t
a
l
e
l
em
e
n
t
b
u
tf
a
i
l
u
r
e
si
nc
o
o
r
d
i
n
a
t
i
o
n
,c
o
n
t
i
n
u
i
t
y
,c
om
p
l
·
e
h
e
n
s
i
v
e
n
e
s
s
,
c
om
p
a
.
s
s
i
o
n
,t
o
oo
f
t
e
nl
e
a
v
ethei
n
d
i
v
i
d
u
a
lcon
fu
s
edand in
ad
equ
a
t
e
l
y
a
t
t
e
n
d
e
d
.

1
.
	 Enhancemen
to
fp
r
e
s
e
r
v
i
c
eand i
n
s
e
r
v
i
c
ee
d
u
c
a
t
i
o
ni
nt
h
eh
o
s
p
i
t
a
l
s
e
t
t
i
n
gf
o
rh
e
a
l
t
hp
e
r
s
o
n
n
e
l
. Th
i
ss
e
t
t
i
n
gi
sn
o
to
n
l
ya
p
p
r
o
p
r
i
a
t
e
b
u
te
s
s
e
n
t
i
a
lf
o
rc
e
r
t
a
i
na
s
p
e
c
t
so
fe
d
u
c
a
t
i
o
nandt
r
a
i
n
i
n
g
.
H
o
s
p
i
t
a
l
sa
r
eb
e
com
ing mo
r
e con
s
c
iou
so
ft
h
e
i
re
d
u
c
a
t
i
o
n
a
lr
o
l
eand
i
nm
a
n
y i
n
s
t
a
n
c
e
sa
r
eb
e
g
i
n
n
i
n
gt
oe
s
t
a
b
l
i
s
hi
n
s
t
i
t
u
t
i
o
n
-w
i
d
ee
d
u
c
a
t
f
o
n
andt
r
a
i
n
i
n
gp
rog
r
am
s
. Su
ch p
rog
r
a
l
l
l
s en
co
l
lp
a
s
s emp
loy
e
eo
r
i
e
n
t
a
t
i
o
n
,
o
n
t
h
e
j
o
bt
r
a
i
n
i
n
g
,s
u
p
e
r
v
i
s
o
r
y

evelop~e t

c
a
r
e
e
rm
o
b
i
l
i
t
y
,

c
l
i
n
i
c
a
li
n
s
t
r
u
c
t
i
o
n
,i
n
s
e
r
v
i
c
ee
d
u
c
a
t
i
o
n
,p
a
t
i
e
n
te
d
u
c
a
t
i
o
n
, and
commun
i
ty e
d
u
c
a
t
i
o
n
.

8
.
	 E
l
a
b
o
r
a
t
i
o
no
ft
h
er
o
l
eo
ft
h
et
r
u
s
t
e
ei
nt
h
eh
e
a
l
t
hc
a
r
esy
s
t
em
.
T
h
ei
n
s
t
i
t
u
t
i
o
n
a
lb
o
a
r
do
ft
r
u
s
t
e
e
s
,i
f
r
e
p
r
e
s
e
n
t
a
t
i
v
e
,w
e
l
lq
u
a
l
i
f
i
e
d
,
andw
e
l
l in
fo
rm
ed
,i
sa
ne
s
s
e
n
t
i
a
le
l
em
en
ti
nr
e
s
p
o
n
s
i
v
ei
n
s
t
i
t
u
t
i
o
n
a
l
a
dm
i
n
i
s
t
r
a
t
i
o
n
. T
r
u
s
t
e
e
sc
an a
s
s
i
s
ti
nk
e
ep
ing t
h
eend
e
avo
ro
r
i
e
n
t
e
d
t
ot
h
eu
l
t
im
a
t
epu
rpo
s
e
so
ft
h
ei
n
s
t
i
t
u
t
i
o
n
,abov
et
h
emo
r
ev
e
s
t
e
d
i
n
t
e
r
e
s
t
so
ft
h
ei
n
s
t
i
t
u
t
i
o
ni
t
s
e
l
f
,i
t
sp
r
o
f
e
s
s
i
o
n
a
lcompon
en
t
s
,
and i
t
sp
e
r
s
o
n
n
e
l
.
On
ec
o
u
l
dg
oo
nv
i
r
t
u
a
l
l
yad i
n
f
i
n
i
t
umw
i
t
hi
n
n
o
v
a
t
i
v
eo
p
t
i
o
n
s
. I

~ l

s
t
r
e
s
sou
rb
a
s
i
cp
h
i
l
o
s
o
p
h
y
, how
ev
e
r
,t
h
a
tt
h
ean
sw
e
r
st
oimp
rov
edh
e
a
l
t
hc
a
r
e

11

�d
e
l
i
v
e
r
y~

t

c
om
ef
romt
h
ef
i
e
l
d
t
h
a
tm
e
an
s you andyou
rc
o
l
l
e
a
g
u
e
si
n

s
e
r
v
i
c
e3
nd e
d
u
c
a
t
i
o
n
. We a
rE
.n
a
i
v
ei
f
w
e exp
e
c
tr
e
a
ls
o
l
u
t
i
o
n
st
oi
n
d
i
v
i
d
u
a
l
and commun
i
ty n
e
ed
st
oc
om
ef
romfund
ingc
e
n
t
e
r
s
,wh
e
th
e
rt
h
e
yb
ei
n
W
a
sh
i
l
l
[
'
;
ton
, D
.C
.
,N
e
l
l Yo
rk
, o
rB
a
t
t
l
eC
r
e
ek
. P
r
i
v
a
t
ef
o
u
n
d
a
t
i
o
n
s
,a
s on
e
s
o
u
r
c
eo
fv
e
n
t
u
r
ec
a
p
i
t
a
lf
o
ryou
re
f
f
o
r
t
s
,a
l
oe s
e
n
s
i
t
i
v
et
ot
h
e
s
ep
rob
l
em
s
and o
p
p
o
r
t
u
n
i
t
i
e
sa
n
d
.l
v
i
l
lc
o
n
t
i
n
u
et
ob
er
e
c
e
p
t
i
v
et
oyou
ri
d
e
a
sandp
l
a
n
s
.

v
I
nc
l
o
s
i
n
gt
h
e
n
,m
yc
h
a
l
l
e
n
g
ei
st
oyou
,a
sp
r
o
f
e
s
s
i
o
n
a
l
si
nh
e
a
l
t
hc
a
r
e
,
t
ob
ei
n
n
o
vB
t
i
v
e
,r
e
s
p
o
n
s
i
v
e
,r
e
s
p
o
n
s
i
b
l
e
. I
n
c
r
e
a
s
i
n
g
l
y
,h
e
a
l
t
hc
a
r
ei
n
s
t
i
t
u
t
i
o
n
s
·
·
i
n
d
i
v
i
d
u
a
l
l
yand i
nc
o
a
l
i
t
i
o
n
-m
u
s
tt
a
k
el
e
a
d
e
r
s
h
i
pand sp
e
ak
f
o
rt
h
ep
e
o
p
l
e
'
sh
e
a
l
t
hn
e
ed
si
nt
h
el
a
r
g
e
rs
e
n
s
e
. Th
ey c
anno
tv
i
ew th
em
s
e
l
v
e
ss
imp
lya
sp
l
a
c
e
swh
e
r
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13

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1850(1862
)- a conce
rn f
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rf
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om
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s ~~ t
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e
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'18
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t know enou
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rn f
o
rth
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fl
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ld le
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li
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s o
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r
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l edu
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l
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s

1914- tom
ak
eth
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r
c
e
so
ft
h
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pu
s ava
i
lab
l
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oa
l
l
,
Ex
ten
s
ion

!

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l
l
	t
h
e
s
ed
ev
e
lopm
en
t
s
,i
n
n
o
v
a
t
i
o
n
so
ft
h
eh
i
g
h
e
s
to
r
d
e
r and

~

g
r
e
a
t
e
s
ts
o
c
i
a
land e
conom
i
cs
i
g
n
i
f
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c
a
n
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r
o
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c
to
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p
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p
r
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e
n
t
e
da con
c
e
rn f
o
rmo
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e t
h
a
nj
u
s
tf
a
rmpr
o
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u
c
ti
o
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ag
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e
r
r
t ~ a con
c
e
rn f
o
rt
h
ef
'a
r
rne
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i
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am
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i
sc
omm
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ni
t
y
a
sw
e
l
l
.

v
.
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r
a
c
t
e
r
i
s
t
i
co
ft
h
ec
e
n
t
u
r
y
.

An Ame
r
i
c
a
nP
r
e
side
n
t

on
c
es
a
id
"
'
:
'
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e dogm
a
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e
tp
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s
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r
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t
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s
t
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rmy

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e
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en
t
.
.
.
A
so
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a
s
ei
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ew
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s
t w
et
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n
kan
ew anda
c
tan
ew
.
" T
he
P
r
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s
i
d
e
n
t wa
s Ab
r
ah
amL
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n
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o
l
n
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et
im
ew
a
s 1862
.
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eg
e

AmQng
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h
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:•

1
.
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r
sw
a
s t
h
e
nan a
g
r
a
r
i
a
ns
o
c
i
e
t
y
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u
s
ton t
h
et
h
r
e
s
h
o
l
do
ft
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e
p
r
o
c
e
s
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fi
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s
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t
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ch h
a
s som
a
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ly
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t
u
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g
r
i
c
u
l
t
u
r
ei
nt
h
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c
i
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e
conom
i
ccomp
l
ex
.
2
.
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e
r
e
a
s ac
e
n
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u
r
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l
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r
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t l
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n
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n
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s
t
p
a
r
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r
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c
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t
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n
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t
u
t
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g
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r
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c
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t
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o
n
. V
e
ry o
f
t
e
na r
a
t
h
e
ri
n
s
u
l
a
rs

~

,

n
o
ti
n
t
e
g
r
a
l
l
y

r
e
l
a
t
e
dt
ot
.h
el
a
r
g
e
ra
c
ad
em
ic and s
c
i
e
n
t
i
f
i
ccommun
i
ty
.

3
.
	 100y
e
a
r
s ago
,j
u
s
tl
a
l
i
l
l
ch
ingi
n
t
oa c
e
n
t
u
r
yo
ft
e
c
h
n
o
l
o
g
i
c
a
l
d
ev
e
lopm
en
t wh
i
ch h
a
sp
rodu
c
ed t
h
eh
i
g
h
e
s
ts
t
a
n
d
a
r
do
fl
i
v
i
n
gi
n
t
h
eh
i
s
t
o
r
yo
fm
an
.

Now
, how
ev
e
r
, ou
rs
o
c
i
e
t
yi
se
v
i
d
e
n
c
i
n
gan

i
n
c
r
e
a
s
i
n
gcon
c
e
rn f
o
rt
h
eQ
u
a
l
i
t
yo
fL
i
f
e(
n
o
tj
u
s
tt
h
eQ
u
a
n
t
i
t
y
)
a
v
a
i
.
l
a
b
l
et
oe
a
ch i
n
d
i
v
i
d
u
a
l
.

�-114
.
	 A
sa
g
r
i
c
u
l
t
u
r
a
ls
c
i
e
n
c
eh
a
sp
r
o
g
r
e
s
s
e
d
,b
e
en a s
p
e
c
i
a
l
i
z
a
t
i
o
n
and f
r
a
gm
en
t
a
t
ion.
.
.
inth
es
t
r
u
c
t
u
r
eo
fc
o
l
l
e
g
e
s and d
ep
a
r
tm
e
n
t
s
,
i
nt
h
ef
a
b
r
i
co
fr
e
s
e
a
r
c
h
,i
nt
h
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s
tr
yo
ff
a
rm
ing
,i
nt
h
em
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z
e
o
ff
a
rmo
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a
n
i
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t
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o
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s andt
h
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n
s
t
i
t
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t
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o
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ch s
e
r
v
ea
g
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ic
u
l
.
tu
r
e
,
e
n
t
u
r
yago
,h
adP
r
o
fe
s
s
o
r
so
fAg
r
i
c
u
J
t
u
r
e
; now
, who look
sa
t
Ac
t
h
et
o
t
a
l
? Th
ec
l
i
c
h
e
.
.
.
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a
rm
e
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sh
ave p
rob
l
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s
,c
o
l
l
e
g
e
sh
av
e
s~.
.
i
sn
o
tw
i
thout s
u
b
s
t
a
n
c
e
.

i
:

\

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-- -

V
I
.
	 Tu
rn
ing nowt
ot
h
ef
u
t
u
r
e
,comm
en
tb
r
i
e
f
l
yon t
h
r
e
et
i
d
e
so
fcon
c
e
rn
wh
i
ch a
r
er
u
n
n
i
n
gandwh
i
ch s
e
emt
oh
av
es
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g
n
i
f
i
c
a
n
c
ef
o
rt
h
er
e
s
e
a
r
c
h
and e
d
u
c
a
t
i
o
n
a
lf
r
am
ewo
rk

~

l
a
n
dg
r
a
n
ta
si
tr
e
l
a
t
e
st
oag
r
i
c
u
l
t
ur
e
:

A
.
	 Comme
r
c
i
a
lA
g
r
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c
u
l
t
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r
e -you c
an do
cum
en
tb
e
t
t
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rt
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a
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s wh
i
ch h
av
et
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k
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n

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l ~

i
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i
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t r
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.
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.
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h
ef
a
n
t
a
s
t
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cr
a
t
eo
ft
e
c
h
n
o
l
o
g
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c
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ld
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e
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en
ti
sf
a
s
t

con
sum
ing t
h
ep
r
e
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e
n
ts
t
o
c
ko
f~

-

s

s
c
i
e
n
t
i
f
i
c

l

~ .

I
ng
e
n
e
r
a
l
,t
h
ed
ev
e
lopm
ent
a
lr
e
s
e
a
r
c
hs
t
r
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c
t
u
r
ei
na
g
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c
u
l
t
u
r
e

.

s
e
em
s
	o
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e
r
b
a
l
a
n
c
e
di
nt
h
ed
i
r
e
c
t
i
o
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fa
p
p
l
i
e
dr
e
s
e
a
r
c
h
. Fo
r
'
-

t
h
elongr
u
nv
i
t
a
l
i
t
yo
fa
p
p
l
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e
da
g
r
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r
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r
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h
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n
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s
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s
n
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e exp
and
ed
.

[

�7
.2
. Such r
e
s
e
a
r
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hs
h
o
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l
dbe app
ro
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d
s

~~~~

s,

f
r
o
mt
h
r
o
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ghou
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h
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n
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r
s
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t
y
,

r
emov
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m
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e
r
s
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o
f
t
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na
g
r
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c
u
l
t
u
r
a
lr
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s
e
a
r
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h
e
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sh
av
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ei
s
o
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a
t
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df
romt
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r
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a
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s
ci
p
l
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en
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ti
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chw
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t
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t
h
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r
d
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i
p
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sr
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l
a
t
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dt
ot
h
ep
rob
l
ema
th
and
.
Pe
r
h
a
p
st
h
eg
r
av
es
tcon
ce
r
no
ft
h
en
e
a
rf
u
t
u
r
ew
i
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l
b
et
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ep
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l
emo
fa
t
t
r
a
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n
Gt
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g
r
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c
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l
t
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r
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t
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s i
nt
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e
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ts
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n
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s
. A
g
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c
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lt
u
r
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o
rv
a
r
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o
u
sr
e
a
s
o
n
s
h
a
s~

s

mu
ch o
fits a
ttra
c
t
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o
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c
h
o
l
a
r
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opp
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t
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n
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t
yt
ocon
tinu
et
obe a p
a
r
to
fth
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i
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a
s
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ra
t
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.
(

3
.
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r
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h
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o
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s
i
d
e
r
a
t
i
o
nshou
ldb
e giv
ent
ot
h
e
m
i
s
s
i
o
n

~

o
rs
y
s
t
em
s ap
p
r
o
a
c
h
. Th
ei
s
o
l
a
t
e
d
,f
r
agm
en
t
ed

r
e
s
e
a
r
c
ha
p
p
l
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c
a
t
i
o
ne
f
f
o
r
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so
ft
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lp
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rn p
rob
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s
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sa s
imp
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am
p
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, ut
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at
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o
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te
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h
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y
f
a
rmr
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o
r
d
s
,DH
IA
,

�4
.

~

N
ew l
i
n
k
a
g
e
s mus
tb
ef
o
r
gedbe
tween u
n
i
v
e
r
s
i
t
yre
s
e
a
r
c
h
e
r
s
andt
h
e ag
r
i
c
u
l
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ra
l indu
s
t
r
y-fa
rm
ingandtho
seindus
t
r
i
e
s

I

w
hi
c
hs
e
r
v
ef
a
rm
in
g and wh
ichmov
e fa
rm p
rodu
c
t
s toconsump
ti
o
n
.

. J

(?

;v1u
cho
fth
ea
p
p
l
i
ca
t
i
o
n-andappliedr
e
s
e
a
r
c
h-w
i
l
l mo
r
e
p
r
i
a
t
el
ybe don
ei
nfa
r
mand indu
s
t
r
y
,ra
t
h
e
rt
h
a
nt
h
e
app
ro
re
l
a
t
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v
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l
ys
t
e
r
i
l
e and s
t
a
t
i
cse
t
t
i
n
go
ft
h
euniv
e
r
eL
ty,

5
. Re
s
o
u
r
c
e
sf
romtheto
t
a
l un
iv
ers
i
t
ymu
s
t b
e mobi
l
i
z
e
dt
o
dea
lw
i
t
hp
robl
e
m
so
f ag
ricu
lt
u
r
ef
o
rwh
i
c
h th
eC
o
l
l
ege o
f
AGr
i
c
u
l
t
u
r
ea
s gener
a
llycon
ce
i
v
e
do
rs
t
r
u
c
tu
r
edis n
o
t
a
l
ld p
ro
b
a
b
ly sh
o
u
l
dn
o
tb
e-pr
e
pa
redto
. cope
.
E
xamples:
a
. L
abo
r - the chang
i
n
gn
a
tu
r
eo
ft
h
elabo
r in
pu
t inf
a
rm
ing
f
a
rm
e
r
s and fa
rmleade
r
sa
r
e be
ing comp
e
ll
e
dt
ot
a
k
eaw
hol
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n
ewlook a
tf
a
rmla
b
o
r
,d
ep
artingf
romthe·
"
f
am
i
ly fa
r
m
" no
t
i
o
n
o
f the pas
tw
henland
, lab
o
r
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a
p
ita
l and m
a
n
ag
em
en
tw
e
r
ev
e
st
e
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non
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r
son o
rf
am
il
yandbecom
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n
g ap
a
r
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st
r
i
a
l
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soci
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hthep
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e
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rf
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a
b
o
rm
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t b
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r
am
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fr
u
l
es e
st
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b
l
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s
h
edbyth
ei
n
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t
r
i
a
l wo
r
k
w
it
f
o
r
c
e
.
b
.
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isc
a
l m
a
nag
em
en
t-t
h
e co
mme
r
c
i
a
lf
a
r
mo
ft
h
en
e
a
rf
u
t
u
r
e
(1980)w
i
l
lb
e a 0500
,000 - $1
,000,000e
n
t
e
rp
rise
. S
o
p
h
i
s
t
i
c
a
t
ed
f
is
c
a
l andt
a
xman
agem
en
t w
i
ll b
ee
s
s
e
n
ti
a
lt
oa p
ro
f
i
t
a
b
l
e
o
p
e
r
a
ti
o
n(
In m
any op
er
a
tion
stod
a
y
,w
ise coun
se
l o
fatax
a
c
co
u
n
ta
n
to
ra
t
to
r
n
ey m
ay be mo
r
e cr
i
t
ic
a
lt
h
a
na chang
ei
n
p
rodu
c
tion t
e
chno
l
ogy)
.

c,

~.
~

.	

~

L
aw -t
h
el
e
g
a
ls
truc
tu
r
eo
fth
e fa
r
me
n
t
e
r
p
r
ise (
f
am
i
ly
co
rpor
a
tion v
s
.p
a
r
t
n
e
r
sh
i
p)
;p
rob
l
em
so
f ba
r
g
a
i
n
i
n
g
, ~~
In
sL
i
tu
ti
o
n
a
lp
r
o
bl
em
s(
the o
rG
an
i
z
a
t
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o
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sandin
s
tit
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t
ions
wh
i
ch s
e
rve ag
r
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lt
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r
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)-m
any e
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:ric
1.'
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1
t
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ra
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tions
,
f
r
o
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lf
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iza
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i
ontoth
e multip
l
i
c
i
t
yo
f
t
yr
e
l
a
ted ~
s , n
reles
st
h
an f
u
l
lye
f
f
e
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t
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v
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,
commodi
som
ea
r
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en d
isfun
c
ti
o
n
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l.

�~ - \
)~

1

_
E
conom
i
cg
rO
i
·
r
t
ha
.ndag
ricu
ltu
re
'sp
l
a
ce";'
l
i
th
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t
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h
i
f
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p
o
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ti
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r fo
r
ce pat
t
e
rn
s
,
~~
o
f l ~ sl
s,
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n
t
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r
r
e
l
a
t
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onshi
p
so
ft
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r
l
dcomm
un
it
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se and o
t
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rd
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lo
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en
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es
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rf
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ro
fesso
rT
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ltz
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e
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nomi
s
ta
t the U
n
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v
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r
s
i
t
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h
icago
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.
s 0 se ~ F
a
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h
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r lead
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rs a
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o
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e
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r
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l conv
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tht
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ph
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b
a
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r
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r
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t
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ra
lp
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r
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T
he s
c
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ti
f
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lmo
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l kno
\
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c
;
e unde
r
ly
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nG m
ode
r
n ~
l
is\
l
e
ll und
e
rs
toodby fa
rmp
eop
le
, bu
tthe ch
ang
in
c
; so
c
i
a
l and econom
ic
f
r
ome
l1
o
r
l
;: i
so
t
i
ll la
r
g
el
yinth
e rea
lm o
f m
y
t
h. D
r.J~ 1
'
. ~~ ,
a
g
r
icu
lt
u
ra
l econom
tsbo
.t H
ich
i
c
;ans
ta
te U
n
iv
e
rs
i
tyandrec
en
t
'
m
em
b
e
ro
f
theP
r
cs
i
d
en
t'n C
oun
c
i
lo
fE
conom
i
cAdv
i
sors
,h
a
s oum
tna
r
1ze&lt;
.
lt
h
es
i
t
u
a
t
i
o
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inth
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l
ay
: "
I
nm
y op
in
ion
, fou
r ::Je
t
so
f fac
t
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n
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t
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e
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roup
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en
t
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rt
h
ewho
l
e
.

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a
t
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s

o
fp
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�- 7 -

effi cient and more effective in using limited resources and in mobilizing
local leadership.

II

Observation

3

collaborations.

concerns

the

increasing

rhetoric . about

('

public/private

We hear it from the President, members of congress, our

governors, and many of us.

Such co ll a bo r a t i on of privat e philan thropy with public ins titutions and
programs is going on in all of our communities, to the advantage of all.

The best observations tend to be at the community level -- in education,
child

care

and

living for

child

the elderly,

abuse

prevention,

substance

abuse,

intergenerational initiatives,

independent

the cultural and

performing arts, and a host of other examples.

A concern that I would share with you is that, unless we are careful in
such collaborative efforts, they will, in a sense, be "one-way."

Public

officials are anxious to mobilize and ' direct private resources to "their
chosen objectives."
philanthropy
available
relates

in

for
to

the

They are not always anxious to be helpful to private

addressing

such

philanthropic
treatment

of

deliberations still underway.

concerns

purposes.

The

charitable

increasing
current

the

resources

evidence

contributions

in

the

of

this
budg et

While rhetori c on beha lf of phil a nthro py ,

charit able contributions, an d vo Lun t e e r i
taken are usually erosive,

as

invasive,

s tu

i s usuall y effus i ve,

ac t io ns

re strictiv e, and discour aging.

In

our various legislat ive skirmishes at the nat ional level sin ce 196 9, we
usually count success in terms of limited losses rather than real gains.

�- B -

I think our continuing approach should be to be cooperative with public
institutions and organizations, but to be cautious and not be coerced.

Observation 4 concerns the dichotomy between the nature of the problems
which concern us and the soluti ons we devise.

The problems of concern to society tend to be complex, multidisciplinary,
overarching,

pene trating,

a n d permeating.

Each of us can make our own

list -- inflation, K-12 and higher education, home care for the elderly,
groundwater, environmental quality, job generation, peace.

To the contrary, the solutions
tend

to

be

narrow,

most often devised to address such issues

discipline-

or

profession-oriented

and

biased,

simplistic, and inadequat e to the task.

A major contribution of philanthropy in addressing societal needs can be
to

encourage

and

demonstrate

programs

which

are

comprehensive,

collaborative, and provide continuity.

I

Observation 5 concerns

the Qersistent

reluctance

to

face

facts

and

to

deal with reality.

This is a somewhat human c ha r ac t e r i s tic -- a resist anc e t o ch a n ge, when

we are comfortable with that which we kn ow.

Sometimes, ev en when

the eviden ce is overwhelming, both individuals and

their institutions are reluctant

to respond.

It is a

most areas of human concern, we know better than we do."

truism that "in
Think only of

�- 9 -

the areas which may be of special interest to you:

substance abuse, K-l2

education, and health ca re.

For example, if we think of child development in the early years, we know
that age five is too late for societal concern and intervention, yet most
youngs ters

and mos t

communi ties

pr e-school

programs

of

elementary

years

are

high
most

lack

comprehensive

quality.
important

The
and

early childhood and

evidence
that

is

drop-out

clear

that

the

can

really

be

pred icted by grades six or seven.

Yet,

we

persist

starving

the

te acher will

in

accrediting

elementary
t ell

you

our

years

that

it

schools

whenever
takes

the

at

the

resources
first

high
are

school

level,

limited.

Every

three months

of

the new

school year to catch up to where students were when school ended in
spring,
the

yet we persist in having a

summer

months

a

th e

t h r ee - mon t h break in learning durin g

school-year

model

established

by

an

agrarian

Pennsylvania

recently

society nearly two centuries ago.

In

the

matter

commented,

of

penal

reform,

the

"It costs $24,000 a year

Governor
to keep a

of

person in

the st at e

p en,

but only $8,000 a ye ar at Penn State."

We as a society,

through our institution s and org anizati ons, must put

better

which

use

ca t a l ys t .

that

is

already

kn own.

Phil anthropy

c an

be

a

to
ke y

�- 10-

/
1
o ~

II=1
'

on

t
u
r
f
i
sm
" i
c
e
r
n
s t
h
e p
e
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s
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s
t
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n
c
e o
n a
f "
d
d
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e
s
s
i
n
g
, con

t
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ln
e
ed
s
.

U
s
u
a
l
l
y

p
rog
r
am
s o
f hum
an s
e
r
v
i
c
e a
r
e b
a
d
l
y f
r
agm
en
t
ed and l
a
c
k

c
o
n
t
i
n
u
i
t
y
.

In B
a
t
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e C
r
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k
,

f
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, w
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av
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so
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. P
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good
; c
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an a
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e
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,.
andm
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.

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n
h
a
p
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h
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l
e e
a
ch i
s compo
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f i
n
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t
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d
d
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rom t
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ft
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t
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a
lo
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n
s
t
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t
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a
lo
b
j
e
c
t
i
v
e
s
. E
a
ch i
s
c
o
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e
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n
e
dw
i
t
h t
h
e
i
rown n
i
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h
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f
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h
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c
t
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o
f o
t
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r
s and w
i
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n
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ta
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ed
s o
f t
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p
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e o
f t
h
e commun
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ty
.

In B
a
t
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l
e C
r
e
ek w
e f
i
n
a
l
l
y

s
u
c
c
e
e
d
e
di
ng
ett
i
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gt
h
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o
s
p
it
a
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s to m
e
rg
e
.

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e a
r
e i
nt
h
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p
r
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s
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fg
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t
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.

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, and c
o
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t
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n
u
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s
.

�</text>
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The digital collection includes a selection of field notes, speeches, itineraries, and other materials.</text>
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                    <text>PHILANTHROPY AND VOLUNTEERISM: AMERICA'S HIDDEN RESOURCE

An Address Delivered at Calvin College for the January Series,
January 25, 1989

by

Russell G. Mawby
Chairman of the Board and Chief Lxecutive Officer

w.

K. Kellogg Foundation

' r&lt;.

I

It is always a good fe eling to come oack home to Grand Rapids.

I do

not exaggerate when I say "home", for I grew up on my parents fruit
farm just outside of the city, near where the Robinette Orchards are
today.

It is a pleasure always to be on the beautiful campus of

Calvin College.

I well remember the relocation of the College to this

site, and I have watched with admiration and appreciation as the
College has grown from a modest stature to become one of the finest
liberal arts colleges in the nation.

Calvin has long stood for an

excellent education i nformed by a str ong sense of moral v alues.
a marvelous heritage and tradition, and one in which you can take
great pride.

It is

�2

II

As Dr. Van Ham mentioned, my advanced training is in agricultural
economics, and my first professional position was a professorial
appointment.

In fact, when I left Michigan State University to join

the Kellogg Foundation, I well remember that one of my colleagues
observed that I was trading in my academic robe for a foundation
garment.

Although I have not been in the classroom for many years, my

early training will show, for I am going to give &gt;ou all a quiz.

What

does Calvin College have in common with the following organizations:
the Metropolitan

~Iuseum

of Art, the Mormon Tabernacle Choir,

Butterworth Hospital, the National Association for the Advancement of
Colored People, and the American Red Cross?

That is a tough question, and perhaps the best way to answer it is
through a process of elimination.

These organizations are not part of

any governmental body and not a part of any profit-making business.
Therefore, if they are not from the government sector, and not from
the business sector, they must be from a third sector of society.
Organizations in this third sector are generally private, not for
profit, and usually operate in the public interest.

They operate, for

the most part, independently of the government or profit-making
companies, and are themselves supported by money given from donors and
by the time and talent of volunteers.

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~

SECTOR
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.

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�6

In fact, it is impossible for us not to be involved with the sector.
We are involved as users and donors, as professionals and as
volunteers.

It is an essential part of everyone's life.

The sector

can, in a sense, be all things to all people because of its incredible
diversity.

Its organizations form a mind-boggling variety.

its constituent entities are polar opposites:

Some of

the National Rifle

Association and Hand Gun Control, Inc.; Right to Life and Planned
Parenthood.

Their diversity helps to protect our country's pluralism,

and our liberty.

The sector is the home for many of the causes in which we believe.
Its organizations feed the hungry, provide shelter for the homeless,
care for the ill, and fight for basic human rights.
some of our most cherished freedoms:

They safeguard

religion, speech, and assembly.

Moreover, America's third sector is the envy of the world.

In no

other nation is private, voluntary action for the public good
practiced to such an extent.

In fact, some nations, such as Japan and

Italy, are deliberately attempting to stimulate the formation of a
third sector in their countries.

Individuals are the life blood of America's third sector.

Seventy-two

percent of its support comes directly from individuals through
philanthropy and volunteerism.

Without these gifts of money, talent,

and time, the sector would not be able to function.

�7

I
I
I

G
i
v
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n t
h
ei
n
c
r
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p
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t
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r
)y
o
uw
o
u
l
d t
h
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n
k
i
t
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o
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l
db
ew
e
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e
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e
l
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k
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ow
n
) a
n
dw
e
l
l
a
p
p
r
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c
i
a
t
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d
.
u
n
f
o
r
t
u
n
a
t
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l
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o
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r
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e
. Why
?

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.
	

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h
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s
)

T
h
e
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r
em
any r
e
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s
o
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s
:

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i
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e

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h
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r
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2
.
	

A
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r
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h
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se
c
t
o
rt
h
a
np
e
o
p
l
er
e
a
l
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z
e
.

3
.
	

S
u
c
ce
s
s-w
e o
f
t
e
n take f
o
rg
r
a
n
t
e
dt
h
a
tw
h
ich wo
r
k
s and is
a
lw
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st
h
e
r
e
. W
h
i
l
e w
e he
a
rd
a
i
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yo
ft
h
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r
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ft
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governm
ent a
n
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h
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u
s
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to
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a
n
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z
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t
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n
s
.
m
i
n
d
.

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t o
fp
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ti
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f

�8

T
h
i
si
n
v
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s
i
b
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l
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yh
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sv
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yr
e
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s
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en
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o
rt
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r
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e
c
t
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n
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r ex
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r
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t
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e
f
to
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o
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ld o
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c
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t
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. M
cGu
f
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s
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s
ed t
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a
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fc
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fv
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no l
o
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h
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o
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su
s
ed t
ot
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c
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i
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ch w
a
s n
o
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e
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en
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t
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fg
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v
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n
gt
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o
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r
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t th
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e

s o
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e
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r
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o
n
. H
a
p
p
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h
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ss
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c
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e
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ch
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rn R
e
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er
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e
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n
d
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s
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t
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,
and h
e
r
ei
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ch
ig
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sh C
o
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e
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e m
igh
t s
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tt
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t
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r
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o
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f Am
e
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c
an
s a
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e un
aw
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h
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i
rb
a
s
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t
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s
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e
s
s t
h
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l
fo
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e
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nt
h
e1988 p
r
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s
i
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e
n
t
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l
e
c
t
i
o
n
. We t
endt
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s
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b
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t
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h
i
pf
o
rg
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n
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d
, and f
a
i
lt
ore
cog
n
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z
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t
h
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rim
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r
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n
c
ei
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.

�9

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~

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h
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r
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et
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�10

With regard to education about the third sector, there are two great
needs:

1.	

General education about philanthropy, volunteerism and
non-profit initiative.

All students should be trained to

appreciate and to participate in philanthropy and volunteerism
in order to improve the quality of our life.

2.	

Training of practitioners: pre-service, in-service, and
graduate.

What are the colleges and universities doing now?

To their credit,

colleges and universities are beginning to meet these needs.

Over the

past two years, the Association of American Colleges, with major
assistance from the Kellogg Foundation, has awarded $240,000 to 16
colleges and universities across the country to start classes on
philanthropy.

These courses all have experiential components, and

whenever possible they have attempted to go beyond the bounds of a
single class in order to infuse these concepts from many areas of
study across the curriculum.

Since 1978, 19 centers have been founded on university campuses across
the nation to teach and conduct research about philanthropy and
volunteerism.
Duke.

The first was at Yale, and one of the newest is at

The offerings of these centers vary, but most specialize in

research, and many offer graduate degrees.

�11

Ina
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�12

Ac
l
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son p
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o
p
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n
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t b
en
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tt
h
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tw
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si
na s
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ro
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um
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�13

wo
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�14
What should all of us as a society be doing?
course, is giving our time and money.
a national standard

The easy answer, of

But how much of each?

we should all become "fivers."

There is

As part of its

"daring goals for a caring society", INDEPENDENT SECTOR has set a
benchmark for generosity: five hours per week and five percent of your
income.

Where?

Your school.

human service agency.

Your church.

Your city.

Your arts organization.

Your club.

Your local

All need your time and

your money.

Why?

If all the givers stop giving, we could never replace the money

by taxation.

If all the volunteers stopped volunteering, all of the

taxes we could muster would fail to restore what they provide.

Volunteers and givers are America's hidden resources, as precious as
oil or gold.
sustaining it.

They have built American civilization, and they are
What difference can one person make?

Plenty.

Research has shown, for example, that just one caring adult can be the
difference between success and failure for young children.

A single

volunteer cannot change all of the world, but can change a small part
of it.

�15

IV

I find Erma Bombeck to be a bit much sometimes, but several years ago
she wrote a very moving account of what the world would be like
without volunteers.

She said:

"the schools were strangely quiet,

with no field trips, no volunteer aides on the playground or in the
classrooms ... as were the colleges where scholarships and financial
support were no more.
died.

The flowers on church altars withered and

Children in day nurseries lifted their arms but there was no

one to hold them and love.

Alcoholics cried out . j ? despair, but no

one answered, and the poor had no recourse for health care or legal
aid.

But the saddest part of the journey was the symphony hall which

was dark and would remain that way.

So were the museums that had been

built and stocked by the volunteers with the treasures of our times.
The hospital was quiet as I passed it.
flowers, and voices.
laughter.

Rooms were void of books,

The children's wing held no clowns ... no

The reception desk was vacant.

like a tomb.

The home for the aged was

The blind listened for a voice that never came.

infirm were imprisoned by wheels on a chair that never moved.

The
Food

grew cold on trays that would never reach the mouths of the hungry.
All of the social agencies had closed their doors, unable to implement
their programs of scouting, recreation, drug control, Big Sisters, Big
Brothers, ¥W, YM, the retarded, the crippled, the lonely, and the
abandoned.

The health agencies had a sign in the window,

'the search

for cures for cancer, muscular dystrophy, birth defects, multiple
sclerosis, emphysema, sickle cell anemia, kidney disorders, heart
diseases, etc., have been cancelled due to lack of interest. '"

�16
All that stands between us and the chilling world envisioned by Erma
Bombeck is that line of people who care enough to give their money and
their time, their talents, and their hearts.
that line.

Give whatever you can.

And we should all join

What you get back is immeasurable.

It is easy to sometimes deplore the role of the individual in changing
large societal problems.

But I would remind you that only people are

important and that only people can make a difference.

I often

remember a few lines that I learned in school right here in Grand
Rapids:

"I am only one but I am one; I can I t do ('".erything, but I can

do something; what I can do I ought to do; and what I ought t o do, by
the grace of God I will do."

If each of us will do what we c an and

ought to do in the various roles of life, we will be doing our bit to
better the human condition in our time in the world.
can anyone seek?

JJOfrglll7N

I wish you all Godspeed.

What better goal

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                    <text>MICHIGAN COMMUNITY COLLEGE
TELECOMMUNICATIONS NETWORK
REMARKS BY
DR. RUSSELL G. MAWBY
W. K. KELLOGG FOUNDATION
JANUARY 22, 1990
GOVERNOR BLANCHARD, PRESIDENT SYKES, DR. SANDERS, LADIES AND
GENTLEMEN, IT IS TRULY AN HONOR TO BE PART OF THE LAUNCHING OF THE
MICHIGAN COMMUNITY COLLEGE TELECOMMUNICATIONS NETWORK.

IT SEEMS

INCREDIBLE -- ALMOST MAGICAL -- THAT PARTICIPANTS IN THIS TELEPRESS
CONFERENCE ARE ASSEMBLED NOT JUST HERE AT LANSING COMMUNITY COLLEGE,
BUT ALSO AT THE 28 OTHER COMMUNITY COLLEGES IN MICHIGAN.

THE FACT

THAT THIS IS HAPPENING MAKES THIS A GREAT DAY FOR MICHIGAN -- NOT JUST
FOR HIGHER EDUCATION IN OUR STATE -- BUT FOR ALL OF OUR CITIZENS.
THROUGHOUT HISTORY, IN EVERY CIVILIZATION, DISTANCE AND TIME HAVE BEEN
OUR MASTERS.

FOR EXAMPLE, MORE THAN 2,000 AMERICAN AND BRITISH

SOLDIERS DIED IN THE BATTLE OF NEW ORLEANS -- AND TRAGICALLY, FOR THE
WAR HAD ACTUALLY ENDED TWO WEEKS PREVIOUSLY.

HAD COMMUNICATION

BETWEEN EUROPE AND AMERICA BEEN SWIFTER IN 1815, THOSE MEN WOULD NEVER
HAVE GONE TO BATTLE.
OUR TECHNOLOGY HAS IMPROVED ALMOST BEYOND BELIEF IN THE INTERVENING

175 YEARS, BUT THERE ARE STILL PARTS OF THIS NATION -- STILL PARTS OF
MICHIGAN -- WHERE THE STATE OF COMMUNICATIONS MORE CLOSELY RESEMBLES

1815 THAN 1990.

IN MANY COMMUNITIE S AND FOR MANY INDIVIDUAL S,

�2

ACCESS TO COMMUNICATIONS AND TO THE WORLD IT OPENS UP, IS PRACTICALLY
NON-EXISTENT.

IN A WORLD IN WHICH THE ONLY CONSTANT IS CHANGE,

ISOLATION FROM COMMUNICATIONS CAN BE A TERRIBLE HANDICAP.
THAT IS WHY THE W. K. KELLOGG FOUNDATION REGARDS THE MICHIGAN
COMMUNITY COLLEGE TELECOMMUNICATIONS NETWORK AS SO IMPORTANT, AND SO
EXCITING.

THE FIRST THING THAT IMPRESSED US WHEN THE PROPOSAL WAS

FIRST DISCUSSED WITH US WAS THE FACT THAT IT DID NOT SEEK TO DUPLICATE
WHAT ALREADY EXISTED.

IT COMPLEMENTS, RATHER THAN COMPETES WITH, THE

MICHIGAN INFORMATION TECHNOLOGY NETWORK, WHICH WAS ESTABLISHED BY A
MAJOR GRANT FROM THE STATE OF MICHIGAN.

"MITN," AS IT IS CALLED,

LINKS MICHIGANS "BIG 4" RESEARCH UNIVERSITIES:

MICHIGAN STATE

UNIVERSITY, THE UNIVERSITY OF MICHIGAN, WAYNE STATE UNIVERSITY, AND
MICHIGAN TECHNOLOGICAL UNIVERSITY.
WE WERE EVEN MORE IMPRESSED BY THE SPIRIT OF COLLABORATION BETWEEN
MITN AND THE MICHIGAN COMMUNITY COLLEGE TELECOMMUNICATIONS NETWORK.
THE MICHIGAN STRATEGIC FUND, WITH WHICH WE HAVE WORKED IN THE PAST AND
FOR WHICH WE HAVE GREAT REGARD, IS JUST NOW CONSIDERING A REQUEST FROM
MITN IN THE AMOUNT OF $8 MILLION.

IF THIS REQUEST IS APPROVED, MITN

HAS PLEDGED TO GRANT $750,000 OF THAT ASSISTANCE TO THE MICHIGAN
COMMUNITY COLLEGE ASSOCIATION SO THAT MCCA CAN PURCHASE A MOBILE
UPLINK.

THIS IS A KEY PIECE OF THE PROJECT.

NONE OF MICHIGAN'S

COMMUNITY COLLEGE S CURRENTLY HAVE UPLINK CAPABILITY; IF THE REf)UE ST IS
APPROVED, ALL 29

�3

WILL HAVE IT!

THIS MOBILE UPLINK WILL MAKE IT POSSIBLE TO ORIGINATE

PROGRAMMING FROM ANY POINT IN THE STATE THAT CAN BE REACHED BY ROAD.
THIS WILL BE ANOTHER SUPERB EXAMPLE OF COLLABORATION BETWEEN THE STATE
OF MICHIGAN, THE MICHIGAN STRATEGIC FUND, AND THE INSTITUTIONS OF
HIGHER EDUCATION IN OUR STATE.
THE KELLOGG FOUNDATION'S INVOLVEMENT WITH THIS PROJECT BEGAN IN 1988,
WHEN OUR LATE PROGRAM DIRECTOR, DR. PETER ELLIS, BEGAN WORKING WITH
CONNIE JULIUS, THE DIRECTOR OF TELECOMMUNICATIONS OF THE MICHIGAN
COMMUNITY COLLEGE ASSOCIATION, TO DISCOVER THE BEST WAY IN WHICH THE
FOUNDATION COULD BE HELPFUL.

SINCE PETE'S DEATH, DR. JOEL OROSZ OF

OUR STAFF HAS ASSUMED THIS RESPONSIBILITY.

THE BEST WAY FOR THE

FOUNDATION TO BE HELPFUL, IT TURNED OUT, WAS (IN DR. ELLIS'S WORDS),
TO uHURRY HISTORY ALONG. u ALL OF MICHIGAN'S 29 COMMUNITY COLLEGES
HAVE uSATELLITE RECEIVE u CAPABILITY . . IF THE MICHIGAN STRATEGIC FUND
IS ABLE TO MAKE, BY WAY OF MITN, THE GIFT OF THE MOBILE UPLINK, THE
COMMUNITY COLLEGES WILL SOON HAVE THE ABILITY ALSO TO ORIGINATE
PROGRAMS.

IN SHORT, THE BASIC HARDWARE WILL BE IN PLACE.

WHAT IS

NEEDED NOW IS SUPPORT FOR PEOPLE TO MAKE THE MOST OF IT.
So THE KELLOGG FOUNDATION AND THE MICHIGAN COMMUNITY COLLEGE
ASSOCIATION HAVE ENTERED INTO A PARTNERSHIP TO DO JUST THAT.

AND I AM

PLEASED TO ANNOUNCE THIS MORNING A FOUNDATION COMMITMENT OF $3 MILLION
TO ENABLE THESE PLANS TO MOVE FORWARD.
PIECES.

THIS IS A PARTNERSHIP IN TWO

THE FIRST IS A GRANT TO MCCA OF $500,000 OVER FIVE YEARS TO

PROVIDE OPPORTUNITIES TO ENHANCE THE SKILLS OF THE PEOPLE WHO
IMPLEMENT TELECOMMUNICATIONS PROJECTS ON EACH CAMPUS.

THROUGH THIS

�4

SUPPORT, MCCA WILL BE ABLE TO PROVIDE OPPORTUNITIES FOR CONTINUING
EDUCATION AND PROFESSIONAL ADVANCEMENT TO THE PEOPLE WHO MAKE
TELECOMMUNICATIONS WORK THROUGHOUT THEIR NETWORK.

THESE FUNDS WILL

ALSO ALLOW MCCA TO MONITOR AND AID IN THE EVALUATION OF
TELECOMMUNICATIONS ACTIVITY AT ALL MEMBER CAMPUSES.
THE SECOND PORTION OF KELLOGG FOUNDATION SUPPORT IS A BLANKET
APPROPRIATION OF $2,500,000 WHICH WILL BE MADE, OVER FIVE YEARS,
DIRECTLY TO MICHIGAN'S COMMUNITY COLLEGES ON A COMPETITIVE BASIS.
THERE WILL BE THREE TYPES OF GRANTS MADE FROM THIS APPROPRIATION:
FLAGSHIP GRANTS
THESE WILL SUPPORT PROJECTS TO ENHANCE THE EFFORTS OF ONE OR
MORE COMMUNITY COLLEGES TO IMPROVE THEIR SERVICES ON A
REGIONAL OR STATEWIDE BASIS . . THE GRANTS WILL BE PARTICULARLY
TARGETED TOWARD UNDERSERVED AREAS.

A TOTAL OF $400,000 PER

YEAR FOR EACH OF FIVE YEARS IS EARMARKED FOR THESE MAJOR
GRANTS.
VENTURE GRANTS
THESE WILL PROVIDE, AS THE NAME IMPLIES, "VENTURE CAPITAL" TO
COMMUNITY COLLEGES THAT HAVE CHALLENGING AND CREATIVE IDEAS
FOR THE USE OF TELECOMMUNICATIONS, BUT LACK THE RESOURCES TO
MAKE THE INITIAL INVESTMENT.

EACH GRANT WILL BE FOR ONE YEAR,

AND $50,000 ANNUALLY WILL BE ALLOCATED FOR SUCH GRANTS OVER
THE FIVE YEARS OF KELLOGG SUPPORT.

�5

BOOSTER

GRANT~

THESE WILL PROVIDE, AS THE NAME IMPLIES, A TIMELY uBOOST u FOR

A PROMISING PROGRAM, IN ORDER TO BRING IT TO COMPLETION
SOONER, AND HOPEFULLY BETTER.

EACH ALSO WILL BE FOR ONE-YEAR,

AND $50,000 ANNUALLY WILL BE ALLOCATED OVER THE FIVE-YEAR
PERIOD.
FOR ALL THREE TYPES OF GRANTS, THE APPLICATIONS WILL BE SCREENED BY A
TELECOMMUNICATIONS EVALUATION COMMITTEE, APPOINTED BY MCCA, AND
COMPOSED OF COMMUNITY AND CIVIC LEADERS AND TECHNOLOGY PROFESSIONALS.
THEY WILL SET CRITERIA, AND NOMINATE A LIST OF FINALISTS TO THE
KELLOGG FOUNDATION.

THE FOUNDATION WILL THEN MAKE THE FINAL

DETERMINATIONS FOR FUNDING.
ALL OF THE PROJECTS THAT THE FOUNDATION SUPPORTS IN THIS INITIATIVE
WILL BE ASSESSED BY IMPARTIAL THIRD-PARTY EVALUATORS, AND THE LESSONS
LEARNED WILL BE SHARED WITH THOSE WHO STAND TO BENEFIT FROM THEM.

IT

IS OUR HOPE THAT THE COMMUNITY COLLEGES WILL DISCOVER WAYS IN WHICH TO
MOVE THEIR DEVELOPMENT IN TELECOMMUNICATIONS FORWARD RAPIDLY.

�6

WHILE WE ARE SPOTLIGHTING TELECOMMUNICATIONS THIS MORNING, WE MUST
REMIND OURSELVES THAT TELECOMMUNICATIONS IS IMPORTANT ONLY TO THE
EXTENT THAT IT IMPROVES THE LIVES OF PEOPLE.

IF THIS PARTNERSHIP CAN

DELIVER NEEDED INFORMATION, IN A TIMELY MANNER, TO THOSE IN THE INNER
CITY AND IN RURAL AREAS, AND TO OTHERS WHO HAVE NOT BENEFITED FROM THE
INFORMATION REVOLUTION, THEN IT WILL BE A SUCCESS.

AND IT WILL PROVE

AGAIN THAT MICHIGAN WORKS BEST WHEN ITS GOVERNMENT, ITS INSTITUTIONS
OF HIGHER EDUCATION, AND ITS FOUNDATIONS WORK TOGETHER.
THANK YOU AND GODSPEED TO ALL OF YOU IN YOUR IMPORTANT WORK.
RGM/LPT0335C

�</text>
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                    <text>NO HIGHER PlffiPOSE
Remarks by Dr. Russell G. Mawby
Pre si dent, W. K. Kellogg Foundation
at the Annu al Me eting Thank-you Night
of the Battle Creek Area Unit ed Commu ni t y Services
January 20 , 1971
It is a privilege for me to be a part of this Annual Meeting-Thank-you Ni ght
p rogr am.

I am grat e ful to your Prog ram Commi t t e e fo r inviting me to be wi t h

you this evening.
In asking me t o accept t h is ass i gnment , yo ur Commit tee ha s s ele ct ed a speaker
wi t h a bias ed point of v iew, f or I am fully s upport i ve a nd deepl y a pprec iat i ve
of a l l th at UCS represents .

As t he one par t i c i p ant in t he p rogr am thi s evening

wi t h no off ic ial capac ity with

ues ,

may I beg in my remarks as an un of fi ci al--

self- appo i nted , i f you please- -spokesman for th e c ommunity .

Speak i ng for all

of us i n t he Grea ter Battle Creek- Cal houn County commu nity , we ar e grateful f or
your e f f orts on b ehalf of a l l of us .

Somet imes I fear y ou hear mostly the

neg ative, with criticisms t hat are ot h er t h an con s tru ctive.

But that's the

noisy few.
As a community at large, we ar e grateful t o yo u bu sy peop le who take responsib i l it ies in our United Communi ty Se r v i ce s , to ser ve as off icers , directors,
divis ion chai rmen , c ommitt e e members , and vo lunteers in the Unit ed Fund
campaign .

With refer ence to the campa i gn , t h i s past y ear has been r egarded as

a " r ou gh ye ar " b ut i t' s ap p ropriate to r erai nd ourse lves t hat in thi s c ampaign
just c ompleted , more do l lars were r a i s ed t han ever b e fo re in th e l oc al campaign,
more peop le wer e g iver s , more workers were engag ed in t he campaign th an ev er
b efore in hi s t ory.

The s e s ignificant fa cts , in li gh t of the difficult

economic and polit ical s ituation experienced l oc al l y, vould seem to me to
represent a deg r ee of succe s s of v h i ch you a l l can be proud .

�2

Further, we are gr a t e f u l to the leaders and the staff members of the constituent
ag,encies of UC S and to the volunteer workers without whose dedicated servi c e
the programs of these agencies and or gani zat i ons would be impossible.
Foundation work we often speak of th e multiplier effect.

In ou r

Just so, in th e e f -

forts of United Community Services, the efforts of UCS leaders and staff and
agency leader s and staff are multiplied through volunteer services, in this way
touching the lives of individuals in homes and communities throughout the a r ea .
On thi s ni gh t, the entire c ommunity says to you--and through you, to all who
make poss i b le this c omprehensive ef f ort we call UCS--THANKS.

The lives of

cou ntl e s s individuals--boys a nd gi r ls , men a nd women, young and old- - h ave b e en
mad e b r ighter and richer thr ough y our effo rts .
II
As I t hink o f this group me eting tog e t he r t onigh t, a whole phi losophy of l ife
is summed up i n three words, UCS :
United :

working together

Commu ni t y :

all of us, car i ng abo ut each other

Se r v i c es :

transforming word s, ideas, convictions into helpful, u seful action

In no ot h er country of the world would one be likely to find an event like this,
for nothing is more characteristi c ally American than the fundamental precepts
of United Fund g i v i ng a nd UC S.
Firs t, t h i s is a p r i vat e effort to deal with human concerns and social needs.
It r epresents a p art o f ou r plura l i s ti c approac h to problems in Ameri ca, in which
we do not transfer al l res ponsibi liti es to gove r nme nt , but rat h er r ec ognize t he
i mportant contribution of t h e private s e ctor of ou r s ociety in serving human caus e s.

�3
As we s urvey th e history of soci al progre s s, we recogniz e that very oft en
innov a ti orein me eting human needs have b een developed through the initiative
of p r i vat e individuals and group s with their own resources.

As such innovative

efforts have succeeded, very oft en they h ave been sustained and expanded at
publi c expense.

But the initiati ng f orce was a private effort.

Se cond , ues repre sent s a vo l u ntar y effort, of our own fr e e will.

Ea ch

i ndividu21 make s his own deci si on a s to hi s contribution or role, b a s ed upon
h i s own convict ions and cons cienc e.
Third, DeS repr es ents giving, of dollars and time and tal ent.
Nowher e e ls e in t he world has th e conc ept of private voluntary g i vi ng b ee n so
well de velop ed .

Yet , as thi s Ame ric an cr ea t ion is now be i ng "export ed" to

countri e s and c ult ures around t h e world, t hose who ar e involved with t he private s e ct or here are in crea singly co n c er ned wi th c er tain tr ends t hat appear
to be developi ng.

There seems t o b e a n erosi on of volunt e e ri sm, an increasing

tendency to transfer to government responsibilities which b efore have been
met by volunt ary, p r i va t e effort.

And the r e app e a r s also t o be a tendency to

incre asingly co n s t ra i n the priva t e s ector , impo s i ng mor e r e s tricti on s and
bu r eaucrat i c re gula ti on s wh ich detr act from the cent r a l purposes and s igni f i cant cont r i b ut ions of privat e philanthropy.

The most r ec ent exampl e of this

is the Tax Reform Act of 1969, the impl i cati ons of whi ch are not y et clear,
but whi ch have significance for Foundations such as I represent and for all
private giving.
All who fee l de eply, as I do, about volunt e erism and p r i vat e phi l anthropy mus t
be con cerned and take pos i t i ve , f orceful act ion to s ee t hat privat e agenc ies

�4
continue to be vital forces , meeti ng priority needs of people in communit ies
so that these agenc ies continue to warrant c it izen confidence and support .

II I
To this end , each of you who has an offic ial r esponsib ility- -as an off icer ,
as a trustee or board member or

co~ittee

member , as a staff member , or as a

volunteer- -with DCS or any constituent agency , has been accorded by the community the responsibil ity and author ity to provide leadership for all of us
i n fulfil l ing the go al s an d potent ial of Uni t ed Fund giving .

This is a de-

mandi ng ass ignment , sometime s thankless , but in t he larger sense r eward i ng
and fulfi l l ing .
You k now better t han I t he processes r equ i si t e to s uccess i n t he goals of
united giving and United Community Services , but permit me two observations .
My first observation relate s to the tough , complex business of sett i ng
priorit i e s.

I n each agency it is abso lutely ne cess ary , in a systemat i c and

compr ehe ns i ve way , to take a hard l ook at programs .

The questions to b e asked

and answered a re not easy , i nc l ud ing s uch perplexi ng issues as who i s be ing
served, to what ends , how wel l , an d what may be alternatives, both in my
agency or elsewhere in UCS .

The business of setting priorit ies is hard to

do , for emotions run de ep .

Success i n best ser v i ng the community r equires

selfle s sne s s ; statesma ns hi p in community ser v i c e s , if y ou please ; a conscious
effort to avo id confusing ends with means ; and a concern for the whole rath e r
than a preoccupation with l e s s e r self-centered irterests .
I am sure you share my exc itement at the announcement this evening by
Mrs . Jenney of the YwCA and Mr . Sundberg of the YMCA regard ing the plans of

�,

5
thes e two organizat ions t o con sider merging their progr ams , r e s ource s, and
future.

Thi s deci si on I am sure has been r eached only after the most thorough

a nd soul -s ear chi ng a nal ys is and i s b as ed upon a co nv i ction by the e nl i ghtened
l eadership of these two org anizations that t he inter ests of t he total commu ni t y
can be b e s t ser ved in thi s way.

I co ng rat ul a te th em on t his st at esmanl i k e

a cti on and wi sh th em su c c es s i n thi s e f f or t .
In addition to prior ity sett ing wi t hi n each a gency , the United Community
Servic e s has t hi s r e s ponsibility i n th e per sp e ctive of t h e l ar g er communi ty.
The setting of pri or ities requi res difficult dec i sions and involves some r isks.
I t' s much easi e r t o comp lete a pri orit y of needs st udy t ha n to i mpleme nt t h e
r e commen dati on s r e s ult i ng therefrom .

I am sure you a re fo l lowing with int er e s t

t h e co ur ageous effor t s in Detro i t to r edire ct en erg ie s a nd r eall ocat e r es ources to me e t t he h i gh e s t p rior ity ne e ds of the Detroit community .

The

Michi gan Unit ed Fund j ust now is in th e middl e of a se lf- s t udy e f f ort , co ncerning itsel f with t he s it uat ion today and t he r equi r eme nt s for suc cess in
t he f ut ur e .

I n thi s ve i n I comme nd t o you f or y ou r t ho ug ht f ul co n s i de rat i on

t he s t a t eme nt s in the Annual Report s of t he President a nd t he Division Chairmen
of our UCS.
I am convinced that our community wi ll expand th e ir support of ou r United
Commu nity Se rvi ces (1) as the community un der s t and s the needs of t h e community
and t h e r eali s t i c plans of UCS to meet those need s and (2) as the community has
growi ng confi dence that ea ch do l l ar i s sh epherded careful ly and wi s ely sp ent .
Earl ier I made refer en ce t o t he priva t e sec t or in prov iding l eaders h i p t o
the pub l ic s ec t or in program i nnova tions to meet huma n needs .

I would submit

t h at the private sector in l ike fa sh i on can show th e way in the ar ea s of

�6
priority setting and accountability as well.

Perhaps the successful experience

of UCS and its constituent agencies in this difficult process can be transferrable to our public institutions.
My second observation relates to the challenge of keeping UCS truly united.
United effort is particularly trying in times of stress--on budgets, on
emotions, on traditions.

It's easy to be united when every answer can be

yes; it's much more difficult to work together when resources are limited
in relation to budget requests and program aspirations.
United Community Services is probably the best, certainly the most durable,
example of joint effort in our community.

Too seldom are we able to put

aside arbitrary political boundaries and provincial interests to work together to common ends.

We need more of this in our community, in every phase

of our social, economic, and political life.

Perhaps UCS again, as it con-

tinues to be successful in welding community energies to serve common goals,
can chart the way for further cooperative undertakings in the Greater Battle
Creek Area to the mutual benefit of all.

IV
I was delighted to see the New Year's Day editorial in the Enquirer and News.
Those who read it will recall the statement entitled, "Our Town Needs an
Epidemic of Wellness.,r

In this statement the editor reminded us of the tre-

mendous resources and assets we have in our local community, what a great place
in fact in which to live.

Too often these days we somehow seem to be pre-

occupied and overly conscious of the negative influences and we need to look
at the plus side of the ledger to keep proper perspective.

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�</text>
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                    <text>"WHICH POCK
ET?"
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o
n
)
i
scon
tribut
e
dby i
n
d
i
v
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d
u
a
l
s
.
c
. M
o
re than h
al
f
Am
e
r
i
c
ans a
l
s
ore
g
u
l
a
r
l
yvo
l
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te
e
r
t
h
ei
rtim
e
. E
s
t
im
a
ted t
h
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t Am
e
r
ic
a
n
sw
i
ll
v
o
l
u
nt
e
e
r$
6
4b
i
l
l
i
o
n in servi
c
e
st
oo
ur co
mmun
itie
s
i
n1
9
8
4
.
d
. Tot
a
l g
i
v
i
ng of t
im
e
,t
a
l
e
n
t
,and m
o
ne
y by
Amer
i
c
a
nc
it
i
zens i
n1
9
8
4 wi
l
l
be abou
t$124
b
i
l
l
ion -sam
e as 15 p
e
r
cen
tof al
l
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ede
r
a
l
go
v
e
r
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e
n
te
x
p
e
n
d
i
t
u
res f
o
ra
ll p
u
r
p
o
s
e
s
.

e
. N
early every f
u
nc
tion now p
e
r
f
o
r
me
db
yg
o
v
e
r
nm
e
n
t
once prov
ided by v
o
l
u
n
t
a
r
yg
r
oups in o
u
rs
o
c
i
e
t
yeducat
i
on, w
e
lf
a
re, care o
f the aged, a
n
dt
h
e
b
u
il
d
i
n
gof r
o
a
d
s
.
3

�f. R
ecen
t p
e
r
i
o
d inAm
e
rican h
isto
r
y(
1
960s a
n
d
197
0
s) b
e
l
i
e
v
e
d ev
eryt
h
i
n
g co
u
l
d be done o
u
to
f
the governm
e
n
t's "
t
a
xp
o
c
k
et
.
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e
tt
h
eg
o
v
e
r
nme
n
t
do i
t
"w
a
s the c
r
y
. B
illio
n
so
nb
i
l
l
i
o
n
so
f

----

dol
l
a
r
sspent as g
o
vernm
e
n
tt
o
o
ko
ver
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r be
g
a
n

~

..

r
e
g
u
l
a
t
i
n
g
,e
d1
. facets o
fo
ur n
a
t
i
suu
tl
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e
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g.

S t !~a
'

Part reason w
hy U
n
ited S
t
a
t
es

faces esti m
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ted $189 b
il
l
i
o
n de
f
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c
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tth
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e
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r
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h
as acc
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l
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t
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da $
1
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h
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.
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l
.
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l a
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d
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r
s
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e
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o
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om
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c
sa
t
e
"t
h
a
t tri
l
lion-p
lu
sd
o
l
l
a
r

of American a
utomob
ile
so
rb
u
s
h
e
ls o
fw
he
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t it
wou
ld buy?

4

�~ ~~ ~

h
i
l
e
i
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d~ ; :
e
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s
t
ar
t
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et

d"
t
h
r
ow
i
n
g" g
o
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ernm
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t

ya
t soc
ia
lp
r
o
b
l
em
sd
o
es
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lve them
.
mone
j
.
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e
c
o
g
n
i
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p
o
r
t
a
n
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h
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r"
v
o
l
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n
ta
r
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s
e
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to
rp
o
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et
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im
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r so
cie
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eginn
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g to s
e
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e
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e
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e
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o
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et
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rown hum
an an
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nan
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l
commun
it
re
s
o
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r
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e
st
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l
v
ing p
r
o
b
l
em
s-r
a
t
h
er than
w
a
i
t
in
g fo
r governm
e
n
ta
l
one to do i
t
fo
r th
e
m
.

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~ ~ ~~ ~ ~

r:J..

i

III. THE GRAND "
RAP
ID
S EXAMPLE
A
.
	

L
ook
in
ga
r
o
u
n
d the na
tion, no b
et
t
e
rexam
p
le of s
u
c
h
vol
u
n
t
a
r
yi
n
i
t
i
a
t
i
v
e
s
;o
f suc
c
e
s
s
fu
l"
r
e
b
a
la
n
c
i
n
g
"g
o
v
er
n
m
en
t and c
iti z
e
nr
e
spons
i
b
ility than w
h
at b
e
e
n accompl
i
s
h
e
d
h
e
r
ei
nG
r
and R
ap
i
d
s
.

B
.
	

~c~ t.~ ~ ~c
D
ic
kG
i
l
l
e
t
t
e ca

~ t

t
h
e2
5
y
e
a
r
,"
f
o
u
r
c
o
r
n
e
r
s
t
o
n
e
"

effo
rt. B
u
i
lt u
p
o
nl
o
c
a
l
,pr
i
v
a
te m
o
n
e
y as "stim
u
l
an
t
"
f
o
rap
p
r
o
p
r
i
a
t
eg
o
v
e
r
nm
e
n
t
a
li
n
v
o
l
v
em
e
n
tin fund
ingo
f
f
o
u
rc
o
r
n
e
r
s
t
o
n
e
s
:

�1
.
	 G
r
a
n
dR
a
p
i
d
s' e
x
p
r
e
s
sw
a
ya
n
du
r
b
a
nr
e
n
e
w
al
,
2.
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tow
no
f
f
i
ce a
n
dg
o
v
e
r
nme
n
t
a
lc
om
p
l
e
x
,
3
.
	 r
e
d
e
v
e
l
o
pm
e
nt o
f strong r
e
t
a
i
l
b
u
si
n
e
s
s
e
sd
own
t
ow
n
;
a
n
d
4.
	 G
r
a
n
dR
a
p
i
d
s as a c
o
n
v
e
n
t
i
o
n
/
e
n
t
e
r
t
a
i
nm
en
tc
e
nt
e
r
.
C
.
	

E
a
r
l
yp
r
iv
ate mon
e
yc
o
mmi
tm
e
n
t
si
n
c
l
u
d
e
dt
h
eG
ra
n
dR
a
p
i
d
s

;v;

~	

~

F
o
u
n
d
a
t
i
o
n
, St
e
e
l
c
a
s
e
, Amw
ay
, G
r
a
n
dR
a
p
i
ds b
a
n
k
s.
&gt;
:0
.-6'
I
t

1.
	 G
r
eat
l
ycom
pounded scope of o
t
h
e
r
,l
a
t
e
r doll
a
r
c
o
n
t
r
i
b
u
t
i
o
n
s
. E
xem
pl
a
ry comm
itm
e
n
t
stended t
os
e
t
h
i
g
he
x
p
e
c
t
a
t
i
o
n
sf
o
r ot
h
e
r
si
nG
ra
n
dR
api
d
s
.
2.
	 Comm
i
tm
en
to
f these founda
tio
n
s, i
n
d
i
v
i
d
u
a
l
s
,co
rpo
ra
tions,
b
a
n
ks a
d
d
e
db
e
li
e
v
a
b
i
l
i
t
ya
n
dc
r
e
d
i
b
il
i
t
yto t
u
r
n
i
n
g
ad
r
e
am fo
rG
r
a
n
dR
a
p
i
d
s
' fu
t
u
r
ei
n
t
osom
e
t
h
ing
a
c
h
i
e
v
a
b
l
e
.

D
.

~

a
tc
o
r
p
g
r
a
e±ons in t
h
i
scommun
i
ty

~~

p
r
o
v
i
d
e
dc
e
n
t
r
a
l le
a
d
e
r
s
h
i
p
.

c
a
s
e
s
,t
h
e

~~d~a~~

a
n
k
sa
r
e
c
o
r
p
o
r
a
ti
o
n
sa
n
db

s
t
a
k
ei
nt
h
i
s comm
u
n
i
t
ya
n
di
t
sfu
ture.
6
'

~
~

D
-

~ ~ '

-

�1
.
	 G
r
and R
a
p
i
ds
's
u
c
c
e
s
sal
s
or
e
f
l
e
c
t
s an
ew p
e
r
ce
pt
i
o
n
a
b
o
u
tw
h
a
t is p
r
o
p
e
r
,a
n
d poss
i
b
l
e
,f
o
rc
o
r
p
o
r
a
ti
o
n
s
in t
e
rm
so
ft
h
e
i
rl
a
r
g
e
rr
o
l
ei
no
u
rs
o
c
i
e
t
y
.

~ ~

.I
-

IV
.
	 ROLE OF CORPORAT
IONS
A
.
	

o
r
p
o
r
a
t
i
o
n
se
v
o
lved a
n
dd
e
v
e
l
o
p
e
dt
h
r
o
u
g
h years,
A
s c
s
o
c
i
e
t
y
'
se
x
p
e
c
t
a
t
i
o
n
sh
a
v
ec
h
a
n
g
e
db
e
y
o
n
dt
h
e
i
rh
i
s
t
o
r
i
c
p
u
r
p
o
s
e
:c
r
e
a
t
i
o
nof g
o
o
d
s and s
e
r
vi
c
e
sa
ta p
r
o
f
i
t
.

B.
	

My p
e
r
s
o
n
a
lb
el
i
e
fth
is h
is
t
o
r
i
cp
u
r
p
o
s
ei
sst
i
l
l
c
e
n
t
r
a
l
a
n
dv
a
l
i
d
. J
o
h
nD
e
smond G
l
o
v
e
r of H
a
r
v
a
r
d
'
sB
us
i
n
e
s
s
S
c
h
o
o
lh
as n
o
t
e
d extrao
rd
ina
ry l
e
v
e
l
so
fAm
eri
c
a
nproduc
tion,
an
dc
o
n
s
um
p
t
i
o
n
,no
tp
o
ss
i
b
l
ew
i
thou
t an i
n
d
u
s
t
r
i
a
lo
r
g
a
ni
z
a
t
i
o
n
r
e
p
r
e
s
e
n
t
e
db
yc
o
r
p
o
r
a
t
i
o
n
s
: "C
o
rpo
ra
tio
n
sa
r
et
h
e '
p
r
i
n
c
i
p
l
e
e
n
g
i
n
e
s
'c
r
e
a
t
i
n
gp
l
e
n
t
y
,p
u
s
h
i
n
gg
row
th, a
n
d lead
in
g
c
h
a
n
g
e in t
h
eU
n
i
te
dS
t
a
t
e
s
."
1. P
as
t80 years, r
e
a
ld
is
p
o
s
a
b
l
e in
com
e trip
led w
h
il
e
wo
rk tim
ed
e
cl
i
n
e
db
y a th
ird i
nt
h
eU
.S
.)

~ ~; ;

r~~
7

�C
.

P
u
b
l
i
c de
b
a
t
eo
v
e
r the r
o
l
e of c
o
r
p
o
r
a
t
i
o
n
sl
i
k
e
ly t
o
c
o
n
ti
n
u
e
.

~

ear~corporat ons

face d
e
l
i
c
a
t
ew
ei
g
h
i
ng of

d
em
and
so
f the c
o
r
p
o
r
a
t
i
o
n
's m
a
i
n c
o
n
s
t
i
t
ue
n
ci
e
s
:c
u
s
t
om
e
r
s
,
emp
loy
ees
,communitie
s
,s
o
c
i
e
t
ya
tl
a
r
g
e
,s
u
p
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r
s
,
s
h
a
r
e
h
o
l
d
e
r
s
.
r
, g
ro
ss m
i
sr
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p
r
e
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e
n
t
a
t
i
o
n by som
et
h
a
t"mo
st c
o
r
p
o
r
a
t
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o
n
s
D.
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don't g
i
v
eany
th
ing a
t

~

~

ch
a
r
it
a
b
l
eo
rs
o
c
i
a
lp
u
r
p
oses
."
I
o
-U
o+
o
-~ d
l..
:
;p.
.H
:~ ~

~

Re
c
e
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l
yre
l
e
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s
e
dst
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lf
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n
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n
c
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d
u
c
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t
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) show
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u
s
t the oppos
i
t
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o
r
p
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r
a
t
i
o
n
sm
ad
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h
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r
it
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b
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n
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r
i
b
u
t
i
o
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sof nearly $3.5b
i
l
l
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o
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n1982
ev
e
nw
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le stra
in
ing u
n
d
e
rt
h
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r
dc
o
n
s
e
c
u
t
i
v
e ye
a
rof
d
e
cli
n
i
n
gp
r
o
f
i
t
s
.
1
	

Po
rtion o
fp
ret
a
xn
e
ti
n
c
om
eg
i
v
e
nb
yc
o
r
p
o
r
a
t
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o
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st
o
cha
r
itab
le o
r
g
a
n
i
z
a
t
i
o
n
sh
a
s rem
ai
n
ed ne
a
ro
n
ep
e
r
c
e
n
t
m
a
r
k (
1
.
2
9p
e
r
c
e
n
t in1
9
8
1
). B
u
tg
r
ow
i
n
g numb
e
ro
f
c
om
p
a
n
i
e
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i
t
e
dS
ta
t
e
sseek t
oboos
ttha
tp
e
r
c
e
n
t
h
i
g
h
e
r
.

8

�.
:

/

I

I

H
av
ed
o
n
et
h
is
,m
o
st p
a
r
t, t
h
r
o
u
g
hf
o
rm
a
t
i
o
n of
"
c
l
u
b
s
"of c
o
r
p
o
r
a
t
i
o
n
sw
h
i
c
h a
n
n
u
a
l
l
yg
i
v
e ei
t
her

I

n
to
r 5 pe
r
c
e
n
t of i
n
c
ome t
ononprof
i
t o
rga
n
i
z
a2 perce
t
i
o
n
s
. A
t le
a
st n
i
n
e ci
t
i
e
sw
ith these c
l
u
b
s
:M
inn
e
ap
o
l
i
s
r
e the i
d
e
asta
r
t
e
d
)
,B
a
ltim
o
r
e
,B
i
rm
i
ngh
am
,
(whe

/

I

Lou
isv
ill
e
, San F
r
a
n
c
i
s
c
o
, Ka
nsa
sC
it
y
,S
ea
t
t
l
e,

P
h
o
e
n
i
x
,W
a
sh
ingt
o
n
,D
.C
.

3
.
	 Shou
ld G
r
a
n
dR
a
p
i
d
s -- a c
i
t
ywh
ic
hha
s taken t
h
e
l
e
a
di
no
ther a
r
e
a
s of p
r
iv
a
t
e se
cto
r in
i
t
i
a
ti
v
ea
lso have s
u
c
ha c
o
r
p
o
r
a
t
e"
c
l
u
b
"f
o
c
u
sed on i
n
c
r
e
a
s
ed
ch
a
r
it
a
b
l
egi
v
i
n
g
?
?
?
E
.
	

Som
e exe
c
u
t
iv
e
sa
n
d e c o n om

st s~a r u e

b
u
s
i
ness of b
u
s
i
n
e
s
s

i
sj
u
st b
usi
n
e
s
s
;t
h
a
tm
an
agem
e
n
th
as no r
i
gh
t, no q
u
a
l
i
f
i
c
a
t
i
o
n
s
,
t
ou
n
d
e
r
t
a
k
ea
c
t
i
v
i
t
i
e
st
oim
p
r
o
v
es
o
ci
e
t
y, o
rt
ot
a
xits
c
o
n
stit
u
e
n
t
sf
o
r su
c
hp
u
r
p
os
e
s
: "sin
c
et
h
egenera
l w
e
lf
a
r
e
of
	so
ci
e
ty is a governm
en
ta
lr
e
s
p
o
n
si
b
i
l
i
t
y
.
"
F
.
	

But
,w
e know t
o
d
a
yg
o
v
e
r
nm
e
nt c
a
n
n
o
tdo i
t
a
l
l
.

9

�G
.

C
o
r
p
o
r
a
t
i
o
ns m
u
s
t b
e
com
e mo
r
e invo
lved i
np
u
b
l
i
c prob
l
em
s,
w
i
t
h a cl
e
a
r
e
rp
e
r
s
p
e
c
t
i
v
eo
fb
u
s
i
n
e
s
sas a b
a
s
i
ci
n
s
t
i
t
u
t
i
o
n
inAm
e
r
i
c
a
ns
o
c
i
e
t
yw
h
i
c
hh
as v
i
ta
l st
a
k
ei
ng
e
n
e
r
a
l
h
e
a
l
t
ho
f th
ec
omm
u
n
i
t
y
,a
sw
e
ll as i
nits ow
np
u
b
l
i
c
a
c
c
e
p
t
a
n
c
e
.

H
.
	

My v
i
ew
, critica
le
lem
en
ti
sb
a
l
a
n
c
i
n
gt
h
i
se
x
p
a
n
d
e
dr
o
l
e
f
o
rb
u
s
i
n
e
s
sw
i
t
h
o
ut e
r
o
d
i
n
gp~

e•
• e~

d
i
s
ci
p
l
i
n
eo
f

:
t
t
-

p
rofitab
ili
t
y
,a
n
da
c
c
e
p
t
e
dc
r
i
t
e
r
i
o
nof c
o
r
p
o
r
a
t
ep
e
rf
o
rm
a
n
ce
,
A

w
h
i
c
h
	l
i
ea
t the he
a
r
to
fo
u
r.s
u
c
c
essf
u
lc
o
r
p
o
r
a
t
ee
n
t
e
r
p
r
i
s
e
s
.
I.
	

No
t an e
a
s
y task, b
u
t you
'
v
e shown it can bed
o
n
e he
r
ei
n
G
r
and R
ap
i
d
s
.

V
.

A
.
	

ROLE OF M
ICH
IGAN FOUNDAT
IONS

A
l
o
n
gw
it
hc
o
r
p
o
r
a
t
i
o
n
sa
n
di
n
d
i
v
i
d
u
a
lc
i
t
i
z
e
n
s
,
)
p
r
i
v
a
t
e
and commun
ity f
o
u
n
d
a
t
i
o
n
sa
r
ea
l
s
om
aj
o
rsou
rce o
ff
u
n
d
i
n
g
a
n
di
n
i
t
i
a
t
i
v
et
h
a
tcom
es out o
ft
h
eo
t
h
e
r"
p
r
i
v
a
t
esec
to
r
p
o
c
k
e
t
."

10

�B.

Each year, Ameri c a ' s 23,000 pr iva t e a nd c ommu n i t y foundat ions	 give $3 b ill ion for charitab l e purpo se s.

C.	

Mi ch igan a pac e set ter i n f o un d a t i on philan thropy with mo r e
th an 8 60 founda ti on s ( ran k s 3rd nationall y among s t a t e s ) .
Tot a l a s s e t s o f n ear ly $ 3 bi l l ion.

Annu al c hari tabl e

e x p e n d itures b y Mic hi gan f o u n d ati on s to tal $ 30 0 mi ll ion .

D.	

While large f oundat ion s in Mi c h i g a n

Mo t t, Kre s ge,

Kel lo gg --are mos t wel l known , 6 0 p erc en t o f a l l Michi gan
foun d a t i on s have asset s o f l e s s than $ 2 00 , 0 0 0 .

Of t en

sma ll f ou n d a t i o n s are mos t i mp or t a nt i n terms of i mp a c t o n
l oc al commun ity n eed s.
1.

Grand Rapid s-bas ed f ou n d at i o n s are an impo r tant part
o f t h e f o u n d a t i o n p i cture i n Mi ch i g a n .

( 1 0 4 Grand

Rapid s foundations , asse t s of $7 9 million, n early $ 6
mi llion in 1 9 83 g r a n t s )
a .	

Grand Rap id s Communi ty Founda t ion with as s e t s o f
$23 mill i on, annu al g r a n t s of $ 1 .2 mil lion .
( Second l arg e s t c ommun ity f o und at i o n i n Michigan.)

11

�b.	

Company-spons ored f o un da ti o n s a n d giving programs,
l i k e Ste elcas e Foundation; Amway; Un i o n , Mi ch igan
Nat iona l, and Old Ken t Ba nks .

c.	

Private f o u n dat i on s in Gra n d Rapid s hav e had
maj or rol es i n addres sing local a n d regional
n e e d s : Dyer-Ives Founda tion, Ke el er Fund, Wege
Foundation, Seb a s tian Foundation , VanAnde l and
DeVo s Founda tions as examp l e s.

2.	

Michigan 's philanthropic foundatio ns are working
ind ep endent ly in thei r communities, and t h r o u g h t h e i r
state a s s oci ation.
a.	

Council of Michigan Foundations.

(1 67 members:

foundations, banks, corporate foundations,
corporate giving programs.

1 8 CMF member organ iza-

t ions are in Grand Rapids.
b.	

Statewide philanthropic initiative s like the
Michigan Investment Fund, and Michigan Emergency
Cash Flow Loan Program for nonprofi t agencies.

12

�A
lso, new w
i
l
li
n
g
n
e
s
s to wo
r
kw
ith gov
e
r
nm
e
nt a
t
a
l
ll
e
v
e
l
s
.

VI
.
	 THE W
. K
. K
ELLOGG FO
UNDAT
ION
A
.
	

C
lo
s
ew
i
t
h a few comm
en
ts abou
t t
h
eK
e
llogg Founda
tion,
sp
r
og
r
ammi
n
g
,a
n
d rel
a
t
i
o
n
sh
ip of gov
e
rnme
nt r
e
g
u
l
a
t
i
o
n
s
it
w
it
hbus
i
n
ess s
u
c
c
es
sa
n
d ph
ila
nthrop
ic in
i
t
i
at
i
v
e
.

B
.
	

H
ist
o
ry rev
e
a
ls m
o
s
tg
r
ea
tind
iv
idua
l
,c
o
r
p
o
r
a
te
, and
p
h
i
l
a
n
t
h
r
o
p
ic fo
rtu
n
es creat
e
db
y en
trepr
e
neur
sw
i
th _
good i
d
e
a
. N
o
t by a
ni
n
d
i
v
i
d
u
a
lo
ra
no
r
g
a
ni
z
a
t
i
o
ncaref
u
lly
d
i
n
ge
a
r
n
i
n
g
sh
a
r
n
e
r
e
df
rominv
e
s
t
m
en
t
si
nd
i
v
e
r
s
ifi
e
d
hor
p
o
r
t
f
o
l
i
o
s.
e
r
ei
nG
rand R
a
p
i
ds
: furni
t
ur
ei
n
d
u
s
t
r
y
,g
r
o
c
e
r
y
/
1.
	T
rue h
shopp
ing c
e
n
ter c
h
a
i
n
s
,d
ire
c
t
s
a
l
es i
n
d
u
s
t
r
y
,a
n
d
ot
h
e
r
s
.

C
.
	

Al
s
otr

e

~d

o
e
a
t cerea
li
.
n
d
u
s
t
r
y
,a
n
dw
.
. K
. K
e
l
l
og
g
,

found
e
ro
fK
e
ll
o
g
gC
om
pany and W
. K
. K
el
l
o
g
gFounda
t
i
o
n.

.. ,K

t..J ~ \&lt;"

13

~

�1.	

In 1930, Mr. Kellogg t u r n e d ove r n early hi s Sotal
personal weal th of s ome $ 4 1 mi llion ( l a r g el y Kellogg
Company stock) to e s t a b l is h t h e W. K. Kellogg Fo u n d ati o n .

2 .	

S ince then, the Ke l logg Fo und a t i on has us e d income
f r om tho s e original assets t o make grant s t o t a l l i n g

more than $ 700 million. -

3 .	

~ -Jl-'

'a&lt; ,

~e

e i n c r e a sed i n value to over
$1

Kellogg's gif t to th e Founda tion of

$41 million ha s re s ulted i n charitab l e grants nearly
20 times the origina l g ift, plus more t h a n a 2 5-fold growth
i n actu al v alue o f the 'Fo u n d a t i o n ' s chari tabl e assets.
4.	

Mind ful that Foundation i s the d irect beneficiary o f
t h e Amer ican fre e ente rpr i se s y ste m: The Kellogg
Company' s s u c c e s s over t h e year s has made possible
Fo und a t i o n ' s dramatic record of expendi tures for
charitab le e x p e n d i t u r es here i n Michigan , a n d throughout
Uni t ed Sta t e s and wor ld.

14

�D
.
	

~~

K
e
ll
o
g
gFounda
ti
o
n has h
a
d a num
ber of m
a
i
o a
c
t
i
v
i
t
ies
b
e
n
efitt
i
n
gt
h
eG
ra
n
dR
a
p
i
d
sa
r
e
a
,i
n
c
l
u
d
in
g
:
1.
	 E
astow
n, c
o
o
p
e
r
a
t
i
v
ep
r
o
j
e
ct b
e
tw
e
e
nA
q
u
i
n
a
s C
o
lle
g
e
a
n
dnei
g
h
bo
rhood o
r
g
an
i
z
at
i
o
n
si
nthem
i
d
1
970s t
o
r
e
v
e
r
s
en
eig
h
b
o
r
h
o
o
dt
r
a
n
s
i
t
i
o
na
n
dd
e
t
e
r
i
o
r
i
a
t
i
o
ni
n
a 70-b
lock ar
e
aof E
as
tG
r
a
n
dR
api
d
s
. Asuc
c
e
s
s
f
ul
,
testeda
p
p
r
o
a
c
h to thep
e
r
e
n
n
ia
lqu
es
t
i
o
n
: "What can
o
u
ri
n
s
t
i
t
u
t
i
o
n (c
o
l
l
e
g
e
,h
o
sp
i
t
a
lo
rc
o
r
p
o
r
a
t
i
o
n
) do
t
ohe
l
psave it
sn
e
i
g
h
b
or
h
o
o
d
?
"
2
.
	 M
a
j
o
r g
r
a
nt (
$
1
48
,
0
0
0
)t
h
i
sy
ea
rt
oas
s
i
s
tthe G
r
a
n
d
R
api
d
sSymphony i
ne
x
p
a
n
d
i
n
ge
d
u
c
ati
o
n
a
lo
ut
r
e
a
c
h
pr
o
g
r
ams fo
r secondary schoo
la
g
e
d

~~

a
c
r
o
s
sW
es
t
e
r
n

c

an ~

oun s t er~ ~ ~

4
J
'
.
.
.
.
.
.
.

ro ect

~

~

~~

e
x
p
e
c
t
e
dt
ore
a
c
h

1
0
,
0
0
0a
r
ea s
t
ude
n
t
si
ni
t
sfir
s
ty
e
a
r al
o
n
e
.
)

3
.
	 Funds ($187
,
0
0
0
) to creat
e(197
5) a
r
e
aw
i
d
ep
r
o
g
r
am t
o
t
r
a
i
nnew fam
ily p
r
a
c
t
i
c
ep
h
y
s
i
c
i
a
n
st
oserv
et
h
e
g
rea
te
rG
r
an
dR
a
p
i
d
s communit
y
.

15

�4.	

Vari e ty o f g r a nt s t o l i brary s y s t e ms in Grand Rap ids
area: comput erize the ir b o ok c o ll e c tion s a n d li n k up
wi t h s ta tewid e and n a t i o n a l l i b r a r y b o o k r e tr iev a l
s ys tems.

5 .	

Th i s pas t Nov embe r , t h e Ke l log g Foun d a ti on prov i de d
$3 50,0 00 to Butterwo r th Hospi ta l in Grand Rapid s t o
help hosp ital i d e n tify way s to c onta in and reduce
h ealth c a r e c o s t s f o r are a c iti zen s .

6.	

Thi s l a t e s t gran t in Gra n d Rapid s re fl e c t s new s e t o f
Ke l logg Foundation f u n di ng p r i o r it i e s developed in a
t wo - y e a r pro c e s s , involving th e Foun d ati o n ' s Board o f
Tr us tee s , s t a f f , and c o n s u l t a n ts .

E.	

Planning proces s r e s u l t e d in Kello g g Foundat ion f oc u s i n g
on s e v e n n ew progr amming areas, i n cl udi ng two rel at ed only
to Mi c h iga n .
1 .	

Adul t Continui ng Ed uca t i on.
a.	

Adul t Le a r ner Service s

16

�b.

Residentia l Continuing Education Cen ter s, Community
Colleges, and Public Li braries

2 .	

c.	

Collabora t ive Continuing Pr o f e ss i o n a l Educa t ion

d.	

I n t e l l e c t u a l Foundation s

e .	

Preparation of Adm inistra tor s

f.	

Nat ional, S ta te, and Re gional Pol icies

Bettermen t of Health.
a.	

Health Promotion Servi ces

b.	

Education o f Hea l t h Promo tion Professional s

c.	

Hea lth Promotion Policy

d.	

Compatible Comput er ized Da ta Systems

e.	

Edu c a t i on o f He alth Professional s in Public
Heal th

3.	

Commun i ty-Wide Coo rd i na t ed , Cos t-Effec t i v e He alth Serv i ce s .
a.	

Communi ty-wid e Mu lt i-institutional Arrangemen t s

b.	

New Too ls/Quantification

c .	

Cost Conscious Professiona l Educa tion

d.	

Hea lth Care Poli cymaking

17

�4.	

Wholesome Fo o d Supply.
a .	

Te chno logy a nd Informa tion Tr a n s fer

b.	

Univ e r si ty Programs in Agr iculture and Human
Nutrition

5 .	

F .	

c.	

Agri cul tural a n d Human Nutri tion Awa r e n e ss

d.	

Appropri at e Policy Alternative s

Broadening Leadership Ca p ac i t y .
a.	

Kellogg National Fellowship Prog ram

b .	

Kellogg I n t e r n a t i ona l Fe l l ows hi p Pr o g r a m

c.	

We l l-Informed Leader s

d .	

Citiz en Board Le a d e r s hip

Th e last two new Ke l logg p r i o r i t ie s t a r g e t s p e c i f i c a l l y on
Mic hig an:
1 .	

Ec on omi c Development in Mic higan.

An economic up turn

is u nderway na tionally and i n Michigan.

But, long-term

r e al i ti es o f changi ng Michigan economic and emp loymen t
ba s e: from heavy manu fac turing t o l i gh t indus try and
service industri e s.

18

�a
.
	 Mu
lt
i
f
a
c
et
e
de
c
onom
i
cd
iffi
c
u
l
t
i
es w
h
i
c
hM
ich
i
g
an
still f
a
c
es
: rem
a
ini
n
gh
i
gh u
nem
pl
o
ym
e
n
t
; rec
e
n
t
n
et ou
t-m
ig
ra
tion of som
e 300,
0
0
0p
e
op
l
e; ero
sion
in p
e
r
s
o
n
al p
e
rc
a
p
i
ta i
n
com
e
; lack of g
r
ow
th of
h
i
g
a
n
'
sk
ey a
g
ri
c
u
l
t
u
r
a
lindustry.
M
ic
e
ll
o
g
gFound
ati
o
nc
o
ul
dhe
l
pa
d
d
r
e
s
st
h
e
s
e
How K
i
o
n
g
e
r
t
e
rm econom
ic pr
o
bl
em
si
nM
ich
i
g
a
n
:
un
iversity, l
a
b
o
r
,go
vernm
e
n
t, andb
u
s
i
n
ess
p
a
r
t
n
e
r
s
h
i
p
si
nd
e
v
elopm
e
n
ta
n
da
p
pl
i
c
a
t
i
o
no
f
new techno
log
ies f
o
re
c
onom
ic d
e
v
e
l
o
pm
e
n
t
.

~c

I
n
d
u
str
i
a
lTec
h
n
o
r
o
gy I
n
sti
t
u
t
e, Ann A
rbor.

..

....

Mo
re t

an~ m

on

m
ay b
e commit
t
e
d to thi
s

amb
it
i
o
u
s eff
o
rt t
oc
a
p
i
t
a
li
z
e on res
e
a
rch
capab
iliti
e
s of t
h
e U
n
iver
s
ityo
fM
ic
h
i
g
a
n
d
u
r
i
n
g ne
x
td
e
ca
d
e
. O
b
j
ect
i
v
et
oma
k
eM
ic
h
i
g
a
n
ac
e
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i
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19

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p
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a
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Re
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est
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ich
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Uni
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s
i
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, fo
restry a
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pr
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a
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t in
i
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Ke
l
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g ($1
5
0
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) fo
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t
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p
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i
l
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t
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i
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r
s
, from
t
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conomi
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evelopm
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to
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e
n
t
i
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ill i
ndoubt?)
(M
B
I pot
e
.
	 E
conom
ic Al
l
i
a
n
c
e fo
r M
i
c
h
i
g
a
n
. Jo
in
t eff
o
r
t of
l
a
bo
r, busi
n
ess le
a
d
e
r
s
h
i
pto e
x
a
m
ine sta
te
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c
o
n
om
ic pr
o
bl
e
m
s a
n
d ne
e
ds w
i
th
i
n spec
ific
g
e
o
g
r
a
p
h
i
ca
r
e
a
s of M
ich
i
g
an.

20

�f .	

Mi ch igan I nv e s t me n t Fund .

I nve s t ment resour ce s

t otall i ng up to $ 2 0 mi l lion f r om s t at e pen sion
f und sources, p riva t e f ou n d a tions like Kell ogg ,
Mot t and Dow , a n d v en ture capital i st s.

Objec tiv e

to identi fy and attrac t t o Mi c hi g an h igh g r owth
p o t ent ia l b u sine s s e s .

( MIF h a s i nve sted i n

sev e n high g rowth po tential companies as of
Nov e mbe r 3 0 , 19 83.

Has 3 8 other c ompanie s u n d e r

c o nsi d erat i o n . )
2.	

Opportunitie s for Youth i n Mic higan.

To o bi g a

probl em for WKKF to a d d r e s s nationally.

Focus o n

pre school c hi ldren and adol e sc ents in Mich igan, wi t h
prior i ty a tt ention i n Batt l e Cre ek and De troi t.
a .	

Col laborative effor t s i n Batt l e Creek i nv o lvi n g
n ine ar ea public and priva te s c h o o l s f o r th e
first time: computer l i t e r a c y workshop s for
teacher s and student s; in stitute s f or t h e gi f ted
and t a l e n t e d ; inse r v i c e t r a i n i n g f o r sci ence and

21

�m
at
ht
e
a
c
h
e
rs
; su
mmer yout
hcoun
se
ling and
em
p
lo
ym
e
n
t
.
b
.
	 Im
po
rtan
t as "
f
irst step" in c
o
l
l
a
b
o
r
a
t
i
v
e
a
p
p
r
o
a
c
hes to s
e
rv
i
ng yout
h-i
nB
at
t
l
eCr
e
e
k
,
o
t
h
e
rM
ic
h
ig
a
n co
mm
u
n
i
t
ies
.

V
II
. CONCLU
S
ION
A
.
	

R
eg
r
ettabl
et
h
a
tt
h
e
s
etypes of i
n
nov
at
i
v
e
,p
r
i
v
a
t
esec
to
r
e
f
f
o
r
t
sm
a
y be mu
ch mo
r
e d
iffic
u
lt i
nf
u
t
u
r
e
. Federa
llaw
l
ac
e
dp
r
o
hi
b
i
t
i
v
er
e
s
t
r
i
c
ti
o
n
s on the c
r
e
a
t
i
o
nof n
ew
has p
p
r
i
v
a
te found
a
t
ions a
nd th
us the
ir p
o
siti
v
eimp
a
c
t on
so
c
i
a
lp
r
o
b
l
em
sa
n
d nee
d
s.

B
.
	

M
r
. K
e
l
l
og
g
, today, c
o
u
l
d no
t, wou
ld no
t
, establ
i
s
h the
K
e
l
logg F
o
u
n
d
a
t
i
o
n
. H
e
, li
k
emos
te
n
t
r
e
p
r
e
n
e
u
r
s
,s
e
t up
h
i
sf
o
u
n
d
a
t
i
o
nusi
n
gp
r
im
a
r
ysource o
fw
e
alt
h
:stock i
n
th
e comp
any o
rc
o
r
p
o
r
a
t
i
o
nw
h
i
c
h he f
o
u
n
d
e
d.

C
.
	

n
c
e1
969
, federal tax p
o
l
i
c
y re
st
r
ic
t
sam
oun
to
f st
o
c
k
Si
f
roma
n
y
o
n
ecomp
any wh
i
c
hc
a
n be

22

dO~ n~ta b

t

�ap
r
iva
t
efounda
tion.

e
r
c
e
n
tm
u
st be

s
o
l
di
nfive y
e
a
r
s
.
]
1.
	 Cong
re
s
s
i
o
n
a
lc
o
nc
e
rn o
v
e
r a fewex
am
p
l
es o
f se
lf
d
e
ali
n
g (l
o
w
-in
t
e
r
est loans b
etw
e
e
nf
o
u
n
d
a
t
i
o
na
n
d
c
o
n
t
r
o
l
l
e
dbu
si
n
ess), a
n
dm
an
ag
em
en
t o
fb
u
s
i
nes
s
e
n
t
e
r
p
r
i
s
eb
y a founda
t
io
n
.
2
.
	 Th
e
se a
b
u
s
e
s co
r
re
ctedby o
t
h
e
rp
r
o
v
is
i
o
n
so
fTRA
69.
No ne
e
df
o
rm
a
n
d
a
t
e
d st
o
c
kow
n
e
r
s
h
i
pr
e
s
t
r
ic
tio
n
so
r
d
i
v
es
t
i
t
u
r
e.
3
.
	 P
r
o
v
is
i
o
nh
a
s resu
lted i
nd
r
a
st
i
cdec
l
i
n
ein c
r
e
a
t
i
o
n
of
	p
r
i
v
a
t
efound
a
t
ions s
i
nce 1969
.
~

W
h
y
?

Ag
ai
n
,b
e
c
a
us
em
o
st fo
r
tunes arem
ade b
ye
n
t
r
e
p
r
e
n
e
u
rs w
h
e
t
h
e
r i
nr
e
a
d
y
t
o
e
a
tc
e
r
e
a
lb
u
s
i
n
ess
,i
n
s
u
r
a
n
c
e,
a
t
e
v
e
r
. If cr
e
at
i
n
ga p
r
i
v
a
t
efounda
ti
o
n
furn
itu
re, o
r w
h

,

w
ithmo
r
e t
h
a
n~ p
e
r
ce
n
to
fcom
pany stock f
o
r
c
e
s
r
ep
r
e
n
e
u
rt
os
e
ll a large b
l
o
c
k-o
rc
o
n
t
r
o
lof
ent
e compa
n
y itse
lf -- t
h
e
nh
e is m
o
re l
i
k
e
l
yt
oj
u
s
t
th
g
i
ve t
h
e stock to a
lm
a m
at
e
ro
r favo
rite c
h
arity.

23

�5
. The p
o
t
e
nt
i
a
lfo
r crea
tion of n
ew founda
tions i
s
l
im
i
t
e
du
n
l
e
ss th
i
sf
e
d
e
r
a
ll
awc
a
nb
ec
h
a
n
g
e
d
.
D
.
	

Y
e
a
r 1984 a
n exc
iting t
im
et
obe l
i
v
i
ng in U
n
i
t
e
dS
ta
tes,
a
n
dM
i
c
h
i
g
a
n.
1
.
	 P
a
r
to
fr
e
a
lc
h
a
l
l
e
n
g
e
,i
nm
yv
i
ew
, is to c
o
n
t
i
n
u
e
n
a
t
i
o
n
'
smov
em
ent t
ow
a
r
dr
e
a
s
s
e
r
t
i
n
gsoc
ia
lim
p
o
r
t
a
n
c
e
,
a
n
dp
o
t
e
n
t
i
a
l
,f
o
rp
r
i
v
a
t
ei
n
i
t
i
a
t
i
v
e-through
c
o
n
t
r
i
b
u
t
i
o
n
so
f ti m
ea
n
de
f
f
o
r
tb
yi
n
d
i
v
i
d
u
a
lc
i
t
i
z
e
n
s
,
c
o
r
p
o
r
a
t
i
o
ns
,f
o
u
n
d
a
t
i
o
ns, a
n
di
n
d
e
p
e
n
d
e
n
tn
o
n
p
r
o
f
it
o
r
g
a
ni
z
a
t
i
o
n
s
.

2
.

~	
~ t
a
xl
aw

pr v~ t at ve
3
.
	 A
le
x
i
sdeTo
cqu
e
v
i
l
l
ec
omm
ent
e
dab
o
u
t Am
e
r
i
c
a
n
s mo
re
t
h
a
n 150 yea
r
s ago: lithew
e
a
l
t
ho
ft
h
i
s dem
o
c
r
a
t
i
c
soc
ie
ty s
e
em
s to bem
e
as
u
r
e
dby the qu
a
l
i
t
yo
ff
u
n
c
t
i
o
n
s
p
e
r
f
o
rm
e
dby pr
i
v
a
t
e ci
t
i
z
e
n
s
.
"
4.
	 P
r
e
si
d
e
n
tR
e
a
g
a
n echoe
d sen
t
im
en
tr
e
c
e
n
t
l
y
: "You
m
e
e
t hero
es ac
r
o
s
sa c
o
u
n
t
e
r-a
n
d they're o
nb
o
t
h

24

�sid
es of t
h
a
tc
o
u
n
t
e
r.
.
.
T
hey are i
n
d
i
v
i
du
a
ls a
n
d
fam
i
l
i
e
swhose t
a
xes suppo
rt t
h
egovernm
en
t, a
n
d
o
l
u
n
t
a
r
yg
i
f
t
s suppo
r
t ch
u
r
c
h, c
h
a
rity, c
u
l
t
u
r
e,
whose v
a
r
ta
n
de
d
u
c
a
t
i
o
n
. T
he
ir p
a
t
ri
o
ti
smis quie
tb
ut
e
p
. Th
ei
r
v
al
u
e
s sus
t
a
in ou
rn
a
t
iona
l life."
de
5.
	 The P
res
i
d
e
n
tw
as s
a
y
i
n
g tha
t s
o
ci
e
ty
'
sn
e
e
d
sa
r
e

~

fu
lf
i
lled
jth
ro
ugh tax c
o
n
t
r
i
b
u
t
i
o
n
sc
oll
e
ct
e
di
nthe
rnm
e
nt
'
stax p
o
c
k
et
,
"a
n
d in thev
o
l
u
n
t
a
r
y
"gove
"priva
t
ese
ct
o
rpoc
k
e
t"o
fc
h
a
r
i
t
a
b
l
e gi
v
in
gw
hi
c
his
o
r
n
e
r
s
t
o
ne o
fo
u
rs
o
c
i
e
t
y
.
ac
6
.
	 B
u
tn
e
e
d mo
re than po
litica
l rh
eto
r
i
c in thi
sel
e
c
t
i
o
n

-

year. N
e
ed t
oi
n
s
i
s
tth
a
tgove
r
nm
e
nt polL
c
ya
n
dL
aw
b
em
ad
ec
o
n
s
i
st
e
n
tw
it
hw
ha
tw
e say w
e b
e
l
i
e
v
e.

7.
	A

~es o

ut o n

to ke
e
p inm
ind a
n
d en
co
ura
g
e
.

rand R
a
p
i
ds h
a
s show
na
l
lo
fus w
h
a
t'sposs
i
b
le w
h
e
n
8
.
	 G
c
i
v
i
cleaders, b
u
si
n
e
sses, f
o
u
n
d
a
t
i
o
n
s, a
n
d gov
ernm
e
nt
kto
g
e
t
h
e
r in
s
t
e
a
do
fa
tc
r
oss p
urposes
. Whe
nw
e
w
or

25

�real i z e t h a t t h e que stion, and t h e answer , to "Which
po cket?" is n ot nearly so importan t as wha t we can
a c h i e v e wo rking t o g e t he r .

JMR1, I

WPC : 1/11/ 84

26

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"No man is an island, entire of itself, every man
is a piece of the continent, a part of the main;
if a clod be washed away by the sea, Europe is
the less, as well as if a promontory were, as
well as if a manor of thy

friends or of thine

own were; any man's death diminishes me, because
I am involved in mankind; and therefore never
send to know for whom the bell tolls; it tolls
for thee ."
Education -- generally available to individuals from all walks
of life; in myriad forms; formal and informal; publicly and privately
supported -- has been a crucial ingredient in the development of our
American society.

If Century Three is to build upon the traditions

and achievements of our first two hundred years and if the days and
years ahead are to be brighter , in the fullest human sense, than
those gone by, education must continue to play its full role.
For you as professionals coqcerned with the advancement and
support of education, the challenges of tomorrow will be both gigantic
and complex.

But, while some bemoan the demise of the "golden days"

of the recent past, I suggest that the next two decades may represent
education's greatest opportunity for its full contribution to further
progress in transformin g the American dream into reality.

My brief

comments this afternoon address the interdependent relationships of
higher education and private foundation philanthropy to that end.

�3
II
Dr. Clark Kerr l, one of our most respected educational statesmen,

&amp; World

in a recent issue of V.S. News

Report, observed that "The

predominant mood among leaders of higher education today is one of
deep gloom about the future.

I believe this mood is not fully

warranted by realistic prospects.

This is not to say it has no

justification."
After commenting briefly then on the stress points in higher
education, the evidence that higher education is in a stronger position within American society than at any time in more than 300 years,
and his perceived "steady state but changing" future for higher education, Dr. Kerr concludes with this emphasis:

"One thing is certain,

nevertheless, and that is that, in the condition of the modern world
that requires ever higher skills and ever better ideas, the long-run
importance of high-quality higher education can only increase."
Dr. Alan Pifer, in his President's statement in the 1975 Carnegie
Corporation's Annual Report, thoughtfully discusses "Higher Education
in the Nation's Consciousness."

In his usual thorough and insightful

analysis, Dr. Pifer reviews the current status of higher education
in America.

He suggests the forging of a new consensus regarding

the position of higher education in American life and suggests that
academic institutions themselves can do much to assist this evolution.
First. they must stop trying to sell higher education to potential
students on the grounds primarily of its economic benefits ... Second,
higher educational institutions must continue to press ahead with the

1 V. S. News and World Report, JulyS, 1976.

�4
administrative and educational reforms on which they are now embarked ...
The most important task ahead for the academic community is to cut
costs while at the same time preserving or even improving quality ...
Another area for consideration is that of faculty productivity ...
Finally, higher education must review every aspect of its operations
its governance, administration, teaching, research, student life, and
external service -- to be certain that in a moral sense it really
does qualify for public trust and approval.
While each of us might debate the details of either of these
analyses by two distinguished educators, I subscribe to their general
thesis:

Namely, that education is a vital component of American life;

that, while there may be disenchantment in many circles and even by
the public at large with certain aspects of our current educational
establishment and system, the public commitment is substantial and
unaltered; and that, if those responsible for higher education prove
adequate in respondin g to changing societal needs, remedying imperfections, and serving the highest purposes of education, they will
continue to deserve -- and have - '- the public's trust and support.
I would emphasize that this does not suggest simply doing more

of the same in the future as in the past, or just doing it more
efficiently, or grandly invoking new technology and gadgetry.

Rather,

the changing lifestyle of our people suggests the need for substantive
changes in our educational system and the institutions which comprise
it.

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students in residence, young in age, and engaged in degree-oriented
programs of study.

If universities are to fulfill their educational

potential in serving the needs and goals of society, they must define
the teaching function more broadly and creatively in the years ahead.
Teaching in this expanded concept--on and off campus, credit and
non-credit, for varied clientele in non-traditional patterns--should
be a normal faculty role.
I realize that there are many forces which must be reckoned with.
These include such realities as the financial considerations of fundin g
higher education, usually involving some formula related to full time
equivalent enrollment; the constraints of self-created systems of
accreditation and credentialing ; the frequent discomfiture of the
faculty in dealing with o ther than captive, post-adolescent students ;
and the reluctance of decision makers within the institution and
beyond to condone non-traditional approaches to reaching educational
objectives.
But I also sense a readiness . today in academia--and on the part
of learners--to consider, explore, test new concepts and approaches.
This readiness is evident in such developments as the Carnegie
Commission's report, "Less Time, More Options;" the Newman Report;
the Commission on Non-Traditional Studies; and widespread interest
in such ideas as the open university, the e xternal degree, and a
university without walls.
As a private foundation with a long tradition of involvement with
higher education in a variety of ways throughout the country, we are

�7

attuned to the issues which are very much on your agenda--changing
clientele, improved teaching effectiveness, economy and cost containment,
retrenchment, management and governance, changing roles of trustees,
on and on.

We share the urgency of these concerns and in fact have

made a great many institutional grants for efforts which address
issues such as these.
But I would suggest for your consideration that one of the most
pervasive realities--and opportunities--confronting your institutions
as they face tomorrow 'is the implementation of the broad concept of
lifelong learning.

The rhetoric has all been said; what remains is

the doing.
For a brief moment, let me share with you a few ideas which to
me as one foundation executive seem to represent challen ges in implementing the concept of continuing education .

Foundations, by their

nature and commitment, tend to be concerned with innovations, experimentation, pioneering efforts.

We have a somewhat unique opportunity

of being a part of significant developments in education and yet being
somewhat apart from them.

Hopefully, this perspective will be helpful

to you in your deliberations at this Assembly and beyond.

Among the

challenges would seem to be the following:
1.	

Creativity in institutionalizing the concept of lifelong
learning continuing education.

No institution of higher

education has really accepted the full implications of the
concept of lifelong learning and done something about it-done somethin g about it in terms of the organizational chart
of the institution, the patterns of financin g, the reward

�8
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�9

libraries, museums, art centers, churches.

While it's true

that	 continuing education activities of universities
customarily include contacts with such entities as these,
such	 inter-relationships are neither as systematic nor as
comprehensive as they should be.
4.	

Creativity in developing linkages between the formal
(traditional undergraduate, and graduate) and informal
teaching programs.

Usually these teaching activities at

the university exist side by side with virtually no interaction.
Again, there are a few encouraging exceptions.
5.	

Creativity in inter-institutional arran gements, implyin g
coordination and cooperation.

Institutions of higher edu-

cation must be less unilateral in their educational activities.
Society will no longer tolerate the apparent inefficiencies
of multiple, duplicative efforts.

Better answers must be

demonstrated in the roles and relationships of universities,
four-year colleges, community colleges--public and private-in meeting educational goals.
6.	

Creativity in identifying specific target audiences in various
settings.

With some audiences , exemplary effort in continuing

education can be cited; other audiences are virtually or
absolutely unreached.

No one would advocate that a university

should be all things to all people.

But should not institu-

tions of higher education be charged with strengthening all
of education--with creating new institutional forms if they

�10
are needed, nurturing them, preparing personnel, evaluating
their effectiveness, and developing modifications that the
educational needs may be better met?
7.	

Creativity in the use of new technology in learning.

Much

has been made of new hardware and software available for
teaching.

Most impressive examples of experimental efforts

can be cited.

But characteristically, teaching tends to be

more of the same old thing.

The challenge in the utilization

of new technology appears to lie with the human element.
As a society we have built a great industry around the concept
of estate planning.

There is one pre-condition for the implementation

of the elaborate scheme we design ... 1 must die.

As one who finds

that option not appealing but who continues to be a student of sorts
in various circumstances, 1 am moved to suggest:

Why not a compre-

hensive approach to building an individual plan for lifelong learning
and growth?

Such a plan should reflect the latest concepts of the

stages of adult development; incorporate my personal values and goals;
and represent a totally comprehensive and refreshingly new accommodation of educational institutions to the interrelationships between
work (profession, career); family; leisure; and learning.
1 wish one of my alma maters had enough interest in and concern
for me to remind me that my "intellectual capital" is depreciating and
in fact may be obsolete.

1 wish they had developed my sensitivity to

this fact during my undergraduate days, reminding me in my freshman
year that what 1 was learning in sociology and chemistry would be
hopelessly outdated as time passed and that 1 should undertake a

�11

systematic plan for intellectual rejuvenation and expansion.

Some

colleges and universities have undertaken very creative alumni programs, for which you are to be commended.

But such efforts seem

not characteristic of higher education nor generally available to
alurrmi.
In general, health care systems are designed for the convenience
of the professional staff; in like fashion, education systems tend to
operate for the convenience of the faculty and the institution.

This

will change--and dramatically--in the years immediately ahead. both
through modification of what is, and through the creation of new
institutional structures, if that alternative seems more feasible.
Hopefully , the leadership for either remodeling or building anew
will corne from professionals in education, who can if they but will.
In your various responsibilities--in alumni affairs , fund raising and
development, publications and information, institutional and go v e r n ment relations--you can be influential in shaping the future.

You

have been perhaps too modest, too in awe of the "pure academic";
higher education--and society--would be the beneficiaries of your
more active participation in the decisive dynamics of your institutions .
III
From these comments you can see that I am bullish on the future
of higher education in this country.
future of private foundations,

Before venturin g a look at the

let me comment very briefly upon the

interdependence of these social institutions--instftutions of higher
education and institutions of private philanthropy.
The Foundation Center in New York City defines a foundation as
a non- governmental, non-profit organization, with funds and programs

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�13
This is a support for the Establishment, in which the
foundation allies itself with the main body of educators.
2.	

To support innovation and experimentation, aimed at improvement
through change in the educational system and in the society.
The Rockefeller Foundation President, Chester Barnard, in
his 1951 report, wrote that the Rockefeller Foundation has
been, "a pioneer and a supporter of pioneers."

This

function can and very likely will disturb the Establishment
at times.

It can be seen by some people as a threat to

their way of life.

On the other hand, the modern western

society is so change oriented that innovation and experimentation are welcomed by many people in principle, even
though they may be uncomfortable at times.
And then analyzing seven decades of foundation activity in the
field of education, the report to the National Academy concludes,
"We are at once impressed with the basic and essential roles that
have been filled by the foundations.

They supplied the major

financial support for higher education at two critical periods-the 1920's and the 1950's.

Their support for endowment and for

faculty salaries stimulated the private colleges and universities
to raise even more through campaigns with alumni and friends to
contribute their share on a matching basis.

Their support for

education in the South brought in the resources badly needed by the
poorest region of the country.
"We note that some foundations have maintained a fairly
sharp and narrow focus for their programs in the field of
education.

The Mott Foundation, with emphasis on Community

�14
School, has made a unique and important contribution.

The

Lilly Endowment has consistently supported religious education
and programs of training for the ministry; and has been a
consistent supporter of private colleges in the State of Indiana.
"The Rockefeller, Carnegie, and Ford Foundations, together
with Kellog g and Danforth, have worked assiduously at improvement and innovation, in league with reformers and researchers.
In this respect they have occasionall y assisted controversial
projects and this would seem essential if they are to serve
as chan ge a gents.
"As the federal government has moved into the field of
support for educational research and development since 1960,
there must be a reconsideration of the functions of private
foundations in this area.

Government support may become much

larger than foundation support for research and development.
So far the witness of educational researchers and policy makers
who have received financial support from governmental and
foundation sources is that the foundations do a more satisfactory job."
A more detailed statistical or philosophical analysis is not
appropriate at this time.

I think most observers and participants

in higher education would agree that the support of private foundations has been beneficial in promoting experimentation and facilitating
constructive change.

�15

IV
With an optimistic view of the future for higher education and a
recognition of the mutually beneficial relationships of institutions
of higher learnin g and of private philanthropy in the past, let us
now turn briefly to a look at private foundations in the future.

It

is in this element of the interdependent relationship that the
prospect seems less bright.
Turning back to our Bicentennial theme, it seems appropriate to
remind ourselves that voluntary giving--of time, talent, money--is
an American phenomenon which characterizes our society.

From the

days of earliest settlement, we have endorsed and employed a
pluralistic approach in meetin g societal goals, mobilizin g both
private and public resources .

You realize that private foundations

(actually private resources which are voluntarily and irrevocably
committed to public benefit) are but one small part of the private
voluntary sector , simply a legal mechanism by which the fruits of
the free enterprise system can be systematically directed to social
benefit through private voluntary initiative.

All of us here should

be concerned with the continuing vitality of private philanthropy and
recognize that, whether donee or donor, our futures are inextricably
entwined--interdependent.

It is to the future of private foundation

philanthropy which I propose to direct our attention now in the most
candid and pragmatic terms.
In the first place, it is sobering to realize that the only
private foundations in tomorrow's world already exist today.

Under

current tax law, the birth rate of new foundations is virtually zero,

�16
the few exceptions being essentially those for which irrevocable
instruments had been drawn pre-TRA-69.
Further, the numbers of foundations in the future--unless
there are changes in the law--will be slowly declining , for coupled
with the zero birth rate, is an accelerated death rate .

Those

passing from the sceriethus far are generally the smaller private
family foundations whose vital contributions are to local philanthropy.
Traditionally composed of equity holdings in the family business, they
are beset by the complexities of conformance with the 1969 law and
are particularly burdened by the payout rules of Section 4942 and
the divestiture provisions of Section 4943.

For many, the only

reasonable course seems either dissolution or, of somewhat less
negative consequence to philanthropy, transference of assets to a
community foundation.

Nonetheless, they pass from the private

foundation scene.
Finally, private foundations in tomorrow's world will have a
lessening significance in the total social scene.

Hhile our national

economy will continue to grow, the resources of private foundations
will not keep pace in either relative or absolute terms.
of this problem relates to inflation .

One aspect

The educational and service

enterprises which are the usual concerns of philanthropy tend to
experience inflationary pressure beyond that for the economy in
general.

Most damaging to the capacity of private foundations to

serve tomorrow's expandin g need, however, are those provisions of
TRA-69 which are drying up the flow of new capital into existing
foundations and which mandate the continuing erosion of their
productive assets.

�17
Manyof today's foundations -- the W. K. Kellogg Foundation
being but one example -- started as small foundations which later
received substantial assets from the donor and/or his estate.

Many

of the smaller foundations of today were created with the same intent.
However, because of the several disincentives of TRA-69, no significant amount of new capital will now flow into these foundations.
But the most debilitatin g provision of the current Code is
Section 4942 , which requires that private foundations payout for
their charitable purposes each year the gr e a t e r of net income or
6 percent of the market value of their assets.

Investment managers

know that historically portfolios produce less than 6 percent,
actually over the long term somewhere closer to 3.5 or 4 percent.
Thus,

to meet this excessive payout requirement, foundation managers

must consistently invade their corpus, thus continually eroding away
the productive base on which their philanthropic activities depend .
This is an unsound practice in the prudent fiscal management of private
entities and will progressively impair the effectiveness of all
foundations.
Let me illustrate the impact of the present payout requirement
using the foundation with which I am associated.

From its inception

in 1935 through its 1976 fiscal year, the W. K. Kellogg Foundation
Trust will have made actual distribution of $296 million for
charitable purposes.

If the distribution requirements of TRA-69

had been in effect during those 42 years and had the Trust been required to annually distribute the higher of income or 6 percent of
the market value of its assets, the distribution over the period

�18
w
o
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l
dh
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t
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d$316 m
i
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o
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ra
ni
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e
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s
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fo
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l
y $20 m
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.
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ev
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f $440
m
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i
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�19
But we need to remind ourselves that 90 percent of the foundations -or some 22,500 -- have assets of less than $1 million.

At the other

end of the size spectrum, only 38 have assets of $100 million or
more.
While the big few may be the most newsworthy in view of the
media , the "quiet majority" of the private foundation world are
conscientiously pursuing their respective and diverse activities
in their individual communities.

And to the people of those com-

munities -- large and small, in every state -- and to the private
voluntary or ganizations and institutions which serve local needs,
the modest contributions of these quiet foundations are vital indeed.
But in the public arena -- especially as policy decisions are
made -- the quiet majority are not heard.

Individually they have

little voice; even collectively , in common with all foundations,
they lack political clout.
1fhile this assessment of today's foundation in tomorrow's world
may have a g l o omy complexion , it is sharply brightened by two
realizations:
First, the agenda of pressing human issues deservin g the best
efforts of both private and public resources is long and urgent.

In

recent years, as government has grown ever larger and more encompassing
at all levels, some have seen the public tax-supported sector as the
ultimate architect and engineer in all programs of social purpose.
This contrasts with the tested tradition of the American experience
the mutually beneficial relationships of public and private enterprise
in serving the best interests of our nation and its people.

�20
But there is now a growing awareness among our citizens that
burgeoning governmental programs and bureaucracies, ever greater
outpourings of governmental funds are not fulfilling our nation's
go a l s .

Simultaneously in the voluntary sector, programs and pro-

fessionals are becoming more sophisticated, responding in more
adequate ways to the complex problems of society.

The varied talents

of volunteers are being effectively utilized in more sensitive and
valuable services which meet human needs.

Often working in concert,

public and private efforts--in health care, education, libraries,
services for the elderly and the handicapped, youth-serving
organizations, church-related activities, special needs of minorities,
cultural arts--are better meeting human needs than could either alone.
Voluntary giving -- of time, talent, money -- will continue to be
an important ingredient in the betterment of the human condition,
enhancing recipient and g i v e r a l i k e .
Common sense tells us that the future will be even more demandin g
of individuals and institutions than the past.

In the spirit of this

conference, the best of both the private and the public will be
required.

Hopefully private initiative and voluntary effort will

be permitted and encouraged to playa major and appropriate role in
the future as in the past.
Second, though certain provisions of TRA-69 are proving
counter-productive to the best interests of society by impacting
negatively on philanthropy, the law can be modified.

Experience

over the past six years provides a basis for careful review and
revision through the Con gressional process.

�21
U
n
h
a
p
p
i
l
y
, t
od
a
t
ei
nt
h
ec
r
ow
d
e
da
g
e
n
d
ao
fp
r
i
o
r
i
t
i
e
sc
o
n
f
r
o
n
t
i
n
gC
o
n
g
r
e
s
s
, t
h
es
u
b
j
e
c
to
ft
a
xr
e
f
o
rmh
a
sr
e
c
e
i
v
e
ds
c
a
n
t
a
t
t
e
n
t
i
o
n
. And wh
en t
a
xm
a
t
t
e
r
s a
r
ea
d
d
r
e
s
s
e
d
,t
h
ec
o
n
c
e
r
n
so
f
p
h
i
l
a
n
t
h
r
o
p
yh
a
v
en
o
tr
a
n
k
e
dh
i
g
h
. H
o
p
e
f
u
l
l
y
, c
o
n
c
e
r
t
e
de
f
f
o
r
t
b
ys
u
c
ha
st
h
eg
r
o
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pa
s
s
em
b
l
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e
r
ew
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l
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e
s
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l
ti
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r
t
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r
a
t
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no
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h
e
s
em
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t
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s b
yC
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r
e
s
s
.

Iw
o
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d em
p
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a
s
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z
et
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a
t

my c
o
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c
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nr
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s
t
sn
o
to
n
l
y w
i
t
hp
r
i
v
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t
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o
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o
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s
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u
tw
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t
ha
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s
s
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dl
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r on t
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r
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a
t
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o
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p
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i
ts
e
c
t
o
r
.
F
o
re
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am
p
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e, w
em
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s
t b
ev
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g
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n
tt
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tf
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rd
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�23
under IRS supervision, and only for purposes and to
organizations and institutions designated by Congress as
being educational, charitable, and in the public interest.
To go far beyond this in prescribing issues to be addressed,
clientele to be served, procedures and policies will be
counter to the interests of a vital private sector.
Centralized dictation will serve only to further deplete
the philanthropic reservoir.

v
In 1935, after five experimental years, W. K. Kellogg transferred
the bulk of his fortune to irrevocable trusts of which the Kellogg
Foundation is still the beneficiary.

In a letter to trustees and

staff, he reviewed at that time his rationale for the creation of
the Foundation which bears his name and concluded with the following observation regardin g the Foundation's activities:
"I am g l a d that the educational approach has been emphasized.
Relief, raiment, and shelter are necessary for destitute
children, but the greatest 'good for the greatest number
can come only through the education of the child, the
parent, the teacher, the family physician, the dentist,
and the community in general.

Education offers the

greatest opportunity for really improvin g one generation
over another."
That observation is as valid today as it was four decades ago.
The resources of private foundations are small in relation to
need.

But utilized wisely, they playa distinctive role, often critical

�24
and catalytic, in providing for experimentation , redirection,
exploration, service .... and thereby contribute to betterment of
the human conditions.
In concert with higher education, whether private or public,
private initiative through philanthropy is vital to further progress
in fulfillment of the American dream.

Private foundations, once

an apparently secure part of philanthropy, are now an endangered
species .

If they are to be a vital part of private effort in the

future as in the past, they must have the un derstandin g, support,
and help of others who feel as do we that private v oluntary effort
is important .
This Annual Assembly is dedicated to the promise of a stronger
nation through a dynamic educational s ystem.

Private foundations have

contributed to your dramatic progress and accomplishments to date.
In the continuing spirit of interdependence serving the common good,
may we continue these mutually beneficial efforts in the years ahead.

�</text>
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                    <text>- ",

THE LAND GRANT RESEARCH AND EDUCATIONAL FRAMEWORK
OF THE NEXT CENTURY
Remarks by Dr. Russell G. Mawby, Vice President, W. K. Kellogg
Foundation at Agricultural Science Week, University of Missouri
February 6, 1970

I.
It is a special privilege to be a part of the program of Agricultural Science
Week in the Centennial Year of the College of Agriculture.

Quite appropriately,

this significant anniversary represents an occasion when we should pause to
take stock, reflecting on the past and looking to the future .
There is indeed much of which we can be proud as we survey the scene in American
farming and agriculture today .

Among the significant accomplishments are the

following :
1.

The productivity and efficiency of American farmers.
On the average, one person in U.S. agriculture today supplies
abundantly the food and fibre needs of 40 persons
compared
to 26 in 1960 and only 10 persons 30 years ago.

2.

The ability of American farmers to apply mushrooming technology to problems
of farming.
Between 1950 and 1965, output per man hour in agriculture rose
nearly three times as fast as in non-farming occupations--132
per cent in agriculture against 47 per cent in the rest of the
economy.
If we were as far ahead of the Russians in the space race as we
are in agriculture, we would be running a shuttle service to the
moon.

3.

The contribution of agricultural productivity in making it possible for
America to have the highest standard of living known to man.
Without the immense labor-saving contribution on the part of
agriculture--freeing manpower for other productive endeavors-our nation would not enjoy the abundance of goods and services
of all kinds which we have .

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n
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a
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r
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c
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l
t
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r
e
.
3
.
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ef
r
u
s
t
r
a
t
i
o
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s
,d
e
l
a
y
s andf
a
i
l
u
r
e
sw
ee
x
p
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r
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e
n
c
ea
sf
a
rmi
n
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t
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t
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o
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s
and o
r
g
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r
r
e
n
tn
e
ed
s and c
i
r
c
um
s
t
a
n
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e
s
.

4
.
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r
s
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ch f
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rmf
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r
ea p
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a
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e
h
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n
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ch o
fAm
e
r
i
c
ai
nt
h
eq
u
a
l
i
t
yo
f
e
conom
i
c and s
o
c
i
a
ll
i
f
e
.

�3
I
ti
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h su
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ot
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en
e
x
tc
e
n
t
u
r
y
.
I
I
.

Th
e
r
ew
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sa t
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p
t
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t
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r
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r100 y
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r
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rom1970 t
ot
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r 2070
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~

It
odo s
o
,I wou
ld t
a
k
et
h
er
o
l
eo
fan a
r
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h
a
e
o
l
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g
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s
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,

pok
ing among t
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er
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st
odo
cum
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tt
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r i
nwh
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ch and f
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ay t
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r
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g
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rs
e
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e
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u
r
y
. Th
ep
o
s
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i
b
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t
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h
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tsu
chwou
ld b
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r
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ef
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t
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h
i
s"
p
r
o
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e
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t
i
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no
fo
n
e
'
ss
e
l
fi
n
t
ot
h
ef
u
t
u
r
e
"i
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s
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t
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h
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andw
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s emp
loy
ed e
f
f
e
c
t
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yby T
r
i
s
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r
am B
e
r
e
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o
r
d
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n
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s
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rm
e
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oi
n
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p
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ra f
ewy
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s ago l
o
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ad o
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y6
0y
e
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st
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e
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r
2015 i
nd
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r
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l
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e
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fd
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r
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f
o
rex
amp
l
e
,h
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a
i
d
:
"Nowh
e
r
ed
i
dt
h
ecomp
l
ex o
fs
o
c
i
a
land e
conom
i
cf
o
r
c
e
sb
e
a
rmo
r
e
s
e
v
e
r
e
l
yt
h
a
non t
h
ed
a
i
r
y
i
n
gi
n
d
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s
t
r
y
. T
h
ec
r
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t
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c
a
lf
a
c
t
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rh
e
r
e
w
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s t
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an n
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ed t
ok
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t
ht
h
eJ
o
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e
s
e
s
. F
ew
e
r and
f
ew
e
rw
an
t
ed t
om
i
l
k cow
ss
ev
end
ay
s aw
e
ek i
nanag
eo
fi
n
c
r
e
a
s
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n
g
l
e
i
s
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r
e
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am
i
ly f
a
rm
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r
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r
ep
r
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p
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r
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o
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o
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u
b
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t
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er
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s
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s
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u
to
n
l
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o
n
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sl
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t
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e
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s
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romt
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s w
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p
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s
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ra c
r
o
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r
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le
conom
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s
t
swh
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ch w
a
s q
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i
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e
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t
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s
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ts
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e
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e boy
sn
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t
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d
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d
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s
e
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e
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el
e
f
ton t
h
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o
l
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n
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a
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of
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c
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o
fdom
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s
t
i
cm
i
l
kp
r
o
d
u
c
e
r
s dw
ind
l
ed
.

�·-4"At the other end of the scale the big operators were fighting a
losing battle with costs. Cows refused to be milked by remote
control even when sYmmetrical Jersey udders had been bred on to
Friesian stock . The idea of milking the cows without hired
labour was unthinkable. A few tried and found that it did not
agree with them.. The shortage of skilled milkers , like the
shortage of outdoor shepherds, became acute. Milking contractors
flourished for a time and the beef outlet kept things going , but
in the end it was discovered that there were economic advantages
in the feed-lot on one side and the cattle ranch on the other.
So dairying succumbed to the Plant Milk Industry, which converts
grass more efficiently than the cow, and whose production schedule
can be geared to the four-day week. The switch was gradual, and
there is little evidence that the public objected to the change
from the biological to the bacteriologically purer industrial
substitute. After all , by that time , our diet consisted of standard
food products, a nd many young people disliked the idea as well as
the taste of cow's milk . It had ceased to be natural to drink i t."
III

I am grateful indeed to Dean Kiehl for the invitation to be with you today
and also for two specific aspects of the assignment he has given me.
he has asked me to look ahead a century, not just 10 or 20 years.

First,

The longer

time span with which I can d ea.l, the less I must be concerned with accountability.

Even Professors with tenure cannot hope to be here a century hence

to measure my remarks today against reality then.

Second, the assigned topi c

refers not just to the College of Agriculture but rather to the total landgrant research and educational framework.

Therefore, in my remarks I will

not deal with such issues as the semantics of college or departmental titles;
the intricacies of organizational char t s; and the troublesome details of
professionalism, provincialism, and protectionism which tend to be among
the Ln- -houae problems of higher education.

Rather, I propose to look at the

�- 5issues, the problems, the concerns of farming and of farm people, of
rural America, of our total society and comment on what I hope, as one
who is a part of and concerned with this milieu, will b e the response of
our land-grant institutions _

IV.
The land-grant system is perhaps our country's only original contribution
to higher education.

For perspective in looking ahead, it is useful to

turn back to the period in history a century ago when this innovative
system was conceived.
The land·-grant idea first became visible in the decade of the 1850s and
resulted in the passage of the Morrill Act in 1862 ,

The establishment of

this new system of colleges grew out of a concern f or farming and farm
people and the desire to make t h e advantages of higher education available
to the sons and daughters of farmers and the working classes .

Until then,

the advantages of higher education had been generally restricted to the
children of do ctors, lawyers, theologians, and the wealthy few.

It was

also envisioned by the proponents of the land-grant idea that the common
good could be served by instituti ons of higher education which directed
their attention to the problems of earning a living as well as living a
life.
As these fledgling colleges began to develop teaching curricula in agriculture, it soon became apparent that kn owledge resources were inadequate:,

�- 6that there were many questions to which answers were not know.

This

led, a quarter of a century later, to the establishment of the network
of agricultural experiment stations as a part of the land-grant system,
through passage of the Hatch Act in 1887,
As the programs of the Land-vgr-arrt colleges of agriculture continued to
develop, the leaders of these institutions began to realize that a concern
with farm productivity was in itself not enough and that there must also
be a concern with the quality of life available to the farm family.

This

concern evolved into the development of curricula in home economics, with
the first such formal program established about 1898.
As the calendar turned from the 19th to the 20th century, a combination of
concerns on the part of agricultural leaders led to other significant developments which changed the complexion of the land-grant colleges

First,

many were deeply concerned that the benefits of the knowledge resources of
the colleges were available only to those who could come to the campus,
usually as students in residence.

Recognizing that basic knowledge of

agricultural science and the new information and techniques continually
emanating from on-vgoLng research would be useful to practicing farmers.
concerned agricultural professors began to go to the field to meet with
farm groups throughout the state.

This informal pattern represented the

rudimentary stages of the extension idea.

Simultaneously, there was a

concern on the part of many in agricultural education that the traditional
schooling of the rural one·-room school was not preparing youngsters for

�-1the kinds of lives they would lead.

Therefore, agricultural educ ators

worked with rural s chool t eachers in developing the practical concept of
Boys a nd Gi r l s Cl ub work, whi ch has evolv ed now into the hi ghly s ophisticated , informal educat ional program we call

4-H .

Finally, a s college s b ecame i ncreasingly c onc er ned wi t h the total wellb eing of rural people and communi ti es , not just with the improved production
of c r op s a nd livest ock, t he s tructure of the c ol lege s of agr icultu re wer e
changed t o refle ct t hi s conc e r n.

The development of curricula a nd f a culty

specialization in such fields as rural education and rural s ociology are
tangible mani fe st a t i ons of this broadened commitm ent.
Finally, in 1914, the Smith-Lever Act f ormalized t h e system of informal,
off ·-c ampu s educ at i on whi ch we now know a s the Cooperative Ext en s ion Serv ice,
ma ki ng the res ourc e s of t he campus available to al l pe ople t hrougho ut t he
state.
These signi fic a nt dev elopments i n t he l a nd- gr ant syst em, i nnovati ons of t h e
high e st or d e r a nd of t he gr ea t est s oc i a l a nd e con ornic signific anc e, were
a produc t of farm l eader sh ip and r ep r es ented a concer n not onl y fo r i mpr oved
f a r m production and management but a comprehen sive conc ern f or the f armer,
his family, and his c ornrnunity as well,

v.
Change has c e r t a i nl y been a charact eristic of this past century.

While we

have been impressed with the dr amatic changes of the re cent past, all evid enc e

�- 8would suggest that the na tur e and magni tude of change in the years ahead
will far over s hadow tho s e t o dat e .

An Americ an Pre sident onc e sai d--

"Th e d ogma s of the quiet past are inadequat e t o the stor my pr es ent. , ,As
our case is new, s o must we t hi nk anew and act anew ."

That President wa s

Abr-aham Lincoln, speaking in 1 862 . the y e ar in which the Land-igr-arrt sy st em

was e s t.ab l ishe d .
Since Gov ernor McClur g s igne d t he legis l ation which est abl ish ed this
Col l eg e of Agri culture, there have indeed been many change s"

Among t hem

we might not e t he fo l lowing:
1.

Ou rs was then an agrar ian soc iet y , just on t he thr e shold of the pr oc e s s
of industrialization-urbanization whi ch has so ma rkedly changed th e
status of ag r icul t u re i n the soc i.o -v e c onomi.c complex.

2.

Wherea s a century ago , the Col lege of Agriculture in most land-grant
i ns tit utions was a dominant ac a demic un it , today the Col l eg e of Agr icul t ure
is usually onl y a mode st part of a comprehe n s i v e , s ophisticated, l arge·sc al e inst i tut ion of higher education.

Too oft en it would a lso s e em to

b e a r ather insular s egment of th e univ er sity, not int egrally r elat ed to
t he larger academi c and s c i entific c ommuni t y .
3.

One hundr ed y ears ago , we were just l aunching i nto a cent ur y of t e chnological d evelopment which has pr oduced t he highest standard of livlng
in th e hi s tory of man.

Now, however , our soc i ety seems t o b e turn i ng f r om

this hist oric preoccupation with the standard of living and is ev i denc i ng
an increa sing conc e rn fo r the quality of life (not jus t t he qua ntity )
av a i lab le to each individu al.

�9
'
"

4
.
	 As agri
c
u
l
t
u
ra
ls
c
i
e
n
c
e has p
r
og
res
s
ed
, th
ereh
a
sb
e
en a co
n
tinu
in
g
p
r
o
c
e
s
so
ff
r
a
gm
en
ta
t
i
on and sp
e
c
i
a
liz
a
t
i
o
n-int
h
es
t
r
uc
tU
l
'
eo
fc
o
l
l
e
g
e
s
and d
e
p
a
r
t
m
e
n
t
s
, i
nt
h
ef
a
b
ri
co
fr
e
s
e
a
r
c
h
,i
nt
h
ei
n
d
u
s
t
r
yo
ff
a
rm
ing"
h
em
a
ze o
ff
a
rmo
r
g
a
niz
a
t
i
ons and i
n
st
i
t
u
t
i
on
s wh
i
ch s
e
r
v
e ag
ricu
lint
t
.u
r
e
. Ac
e
n
t
u
r
yago, o
u
r fa
c
u
l
t
i
e
si
n
c
l
u
dedP
ro
fe
s
so
r
so
f A
g
r
ic
u
l
t
u
r
e
r
i
ed t
odea
lw
i
t
h th
eb
r
o
a
d
e
s
t dim
en
s
io
no
f ag
ri
c
u
l
t
u
r
a
l co
n
c
er
n
s,
wh
ot
Now
, how
eve
r
,as w
ep
u
r
s
u
e ex
cel
l
e
nce t
h
r
o
ug
hi
n
c
r
e
a
s
e
dsp
ec
i
a
l
i
za
t
i
o
n
,
w
e mu
s
t a
s
ko
u
r
se
l
v
e
s
, "w
h
olooks a
tt
h
ew
ho
l
e?
" T
h
ec
l
i
ch
e.
.
."
F
'a
rm
e
r
s
h
a
v
ep
robl
em
s, co
l
l
e
g
e
sh
ave d
ep
a
r
tm
en
ts"...
is n
o
tw
it
h
o
u
tsubs
t
a
n
c
e.

VI
.
Tu
rn
ing nowt
ot
h
ef
u
t
u
r
e
,l
e
tus use t
h
r
e
ed
i
f
f
e
r
e
n
tr
e
f
e
r
e
n
ce po
i
n
t
s
an
d commen
ting on t
h
eres
e
a
r
c
h andedu
c
a
ti
o
n
a
lfr
am
e
w
or
ko
fl
a
n
d·
g
r
a
n
t
i
n
s
t
i
t
u
t
i
o
n
si
nre
l
at
i
onto ag
ri
c
u
l
t
u
r
e
,
F
i
r
st
,a p
r
i
o
r
i
t
ycon
ce
rn mu
s
tc
on
tin
u
et
ob
ew
it
hc
omme
rc
ia
l agri
c
u
ltu
re
.
Y
ou c
a
n do
cum
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t re
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ec
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1
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he f
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n
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te o
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c know
ledge
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l re
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rch s
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xpanded
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h
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it
P
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tendto bes
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.
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t b
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u
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and a
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t
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e
n
t
i
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ni
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n
gg
i
v
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h
ech
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ing

n
a
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r
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h
ela
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n
p
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ti
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rm
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g. F
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ly f
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and
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ti
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on
ss
h
o
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p
rov
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e coun
s
el and lead
e
r
s
h
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pi
nth
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b
.
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i
s
c
a
lM
an
ag
em
en
t .
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h
ecomm
e
r
c
i
a
lf
a
rmo
p
e
r
a
t
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o
no
ft
h
en
e
a
r
f
u
t
u
r
e (1980
)w
i
l
lb
e a $500
,000
·$1
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n
t
e
r
p
r
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s
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. S
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h
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s
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em
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nm
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s ev
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.
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.
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	a
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eg
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t 1925
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n
f
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a
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k
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.
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enc
am
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a
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an d
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lopm
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t ando
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t
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x
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.

�-1 3-"Agri cultur e has been on th e wr on g side in the revolution,
and h as emerged wi th a s orry image. Agriculture must, con-·
sequently, update its or g an iz at i ons and its image) so that
farmers be come--and l ook-- s ocially responsible and useful."
The social sci enc e s--sociology, poli t ical science, psychology -- have
much to offer in relat io n t o such p rob lems if mobilized.

6.

Unlversity e ducat iun i n ag r iculture should be an integral part of the
t otal unive rsit y, not i ns ul ar) p rovi nc ial , pedant ic as i s too often
now the case .

Sir Eri c Ashby sugg e st s that t e chnology its elf sho u ld

be the philos ophi cal and orga nizat i onal center of al l university education .

He ar gues pe rsuas i vel y that the gr e at chasm now dividing edu cated

men .. .. the gul f betwee n s cienc e and the huma ni ti e s . ... is art i f ic ial a nd
can be eliminat ed f rom edu cat ion by organi zi ng curriculum and ph i losophy
ar ou nd technology.

Command ov er s ome tech no l ogy is necessary f or an

lndividual to survive in mod e r n s oci ety and Ashby argues that it combine s
the concerns and approa ches of b oth sc ienc e and the humanities.

In

Technology and the Academics, he says :
"Technology is ins eparable fr om men and communities . In this respect
technology differs f rom pure s cience . It is the essence of the
scientific method that the human element must be eliminated . Sc i e nce
does not dispense with values but it does eliminate the variability
of human response to values . .. It describ es, measures , and classifies
in such a way that variation due to human judgment is eliminat ed.
Unlike sci enc e, t echnology concerns the appli cation of science to
the needs of man a nd society . Therefore t echnology is inseparable
f rom human ism . The technologist is up to his neck in human problems whether he likes it or not • . . The social cons equence s of his
work are therefore an integral part of his profession . "
This conc eptual app roach h as signi f i c anc e f or agriculture.

As s t ude nt s

deman d releva nc e i n t he un i v er s i t y, ag r icultur e -- with a soli d re c ord

�-1o
fa
ch
i
ev
em
en
t and e
x
p
e
r
i
e
n
c
eo
n wh
i
ch t
ob
u
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d-c
o
u
l
db
eo
u
t
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r
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ti
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ld
e
a
lw
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t
hp
rob
l
em
so
fb
r
o
a
ds
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f
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c
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c
esu
cha
s
foods
u
p
p
l
yandhum
an n
u
t
r
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t
i
o
n

u
a
l
i
t
yi
nh
um
a
nl
i
f
e-r
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r
a
land

u
r
b
a
n andt
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n
v
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r
o
nm
e
n
t
.

7. Th
e gen
ius o
ft
h
eE
x
t
e
n
s
i
o
ni
d
e
ai
sa
sv
a
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dt
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n f
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r
s
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v
ed,

n
f
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and i
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ing f
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m
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r
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andh
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ch comm
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tI
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s
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g and c
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t
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r
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s
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r l
a
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g
r
a
n
tu
n
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e
r
s
i
t
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s
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spond
ed

�-15··

this evidence, certainly not to the extent they have mobilized to deal
wi.t.h the urban crisis.

In fact, eyen universities in rural states with

a tradition of agricultural and rural commitment, seem preoccupied with
the urban and usually confine their rural orientation essentially to the
technology of farm production. in the apparent naive belief that more
bushels per acre will bring the millenium.
If the needs of rural haerica are to be served by the University, the
total university must be involved- -for the expertise of the entire institution is required.

But the leadership must come from somewhere·--and where

more appropriately than from those in agriculture , if such leaders can
recapture the humanistic character of their forebears.
Our final reference point is that of Total Society.

I recognize that it

is arbitrary to categorize our deliberations in this way since all of
these concerns are inextricably interrelated.

Such focus seems appropriate,

however, in light of the mentality with which we usually approach our
challenges in agriculture.

The stance from the vantage point of total

society quickly suggests two issues of broad concern to all mankind which
bear centrally on our more limited focus today.
concern with food supply.

First is our international

In the past--and currently--food for people has

tended to be correlated with agricultural production.

Depending on the

posture agriculture takes in responding to food needs, current and future,
this mayor may not be true in the years ahead.
California Institute of Technology has observed:

A biochemist at the

�-16"He have the tools and the technology to feed everyone in the world
with our present resources. And yet it has been estimated that 80
percent of the world population normally suffers from undernutrition
or malnutrition.
"One hears any number of explanations for this ironic sit.uat.Lon-c-one
of the larger obstacles is the simple fact that we still think of food
in terms of the nineteenth century.
"As long as we persist in thinking of food in terms of bushels of
wheat, we will never have enough to go around. As soon as we learn
to consider food as a conveyor of essential nutrients--and look for
the cheapest and best way to get these nutrients··-we will find we
have enough for all."
Only if we in agriculture demonstrate real concern with the end objective-adequate food supplies to meet human nutritional needs--rather than a provincial, self-centered concern for the means to that end through agriculture,
will we deserve and earn the responsibility for leadership in relation to
this challenge.
A second compelling concern of mankind today is with the quality of our
environment.

In his book "Not So Rich as You Think" George Stewart obs erves:

"',.lhen some future hist orian sits down to summarize what the present
generation of Americans has accomplished, his climactic sentence
could read:
'Of the waters , they made a cesspool; of the air, a
depository of poisons, and of the good earth itself, a dump... ,"
From the editorial in the December 19 , 1969 issue of Science, we read;
" ... turning agriculture graduates loose on the world without sensitizing them to the larger environmental problems or to the serious
flaws in many narrowly specialized strategies for maximizing food
yields and profits must end."
Agriculture, for various reasons - - some self-precipitated -- is identified
as a villain in the war on pollution ..•• ironic,but t rue .

Building on historic

base of bridging from the academic to the real world, from the fundamental to

�-1t
h
ea
p
p
l
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d
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o
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l
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z
i
n
gt
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r
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n
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r
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h
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stem
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.

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nc
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,I wou
ld s
h
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r
ew
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h you a t
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o
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tf
rom ohn a
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r
.
book "S
e
l
f en
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a
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,
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r
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nh
i
s

a
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:

" h
eno
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s and s
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n
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. A
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"

The Privilege of Stewardship

Russell G. Mawby
Chairman and Chief Executive Officer
W.K. Kellogg Foundation
Battle Creek, Michigan

Remarks made before the Economic Club ofDetroit
February 27,1995

�I am delighted to be with you today. I regard it as an honor and a privilege
to be able to visit with you, and I thank you for the invitation and this
opportunity to be together.
When Jerry Warren asked if I would address the Economic Club of Detroit,
I wondered: What could a former fruit farmer from outside ofGrand Rapids
have to say to such a distinguished group of people as are gathered here?
It's good to be with a lot of old friends and relationships developed through
the years, and to make a lot of new acquaintances because of our common
interests, our common concerns, our common objectives.
I wanted to visit with you about some very important issues affecting all of
us here individually and collectively, no matter what role you play.
All of us know that there are three major sectors of American society.
There is the for-profit sector. There's the public or governmental sector.
And there is the nonprofit sector, or what some people like to call the third
sector.
We all are interrelated. The for-profit sector is the engine, if you will. It 's
business and industry, it's the economic force, it's the creator of wealth, it's
the generator of it all. And when the for-profit sector does well, the other
two sectors do well, too. And when the for-profit sector does poorly, the
other two sectors are stressed and constrained. So business and industry is a
very important sector that we all need to recognize and appreciate in
American Society.
The second, of course, is government -

RGM Speech/Economic Club of Detroit

the public sector.

�Agencies are represented here, and they play important roles for
government that are supported by tax revenue. There are very important
roles for government to play at all levels to serve the needs of society in
appropriate ways.
The third, of course, is nonprofit sector, sometimes described as the third
sector. It is so multifaceted, so diverse. Some call it the independent sector.
It may be independent, but it also is very interrelated to the other two.

We know the importance of the organizations, the institutions, the agencies,
and the programs that are implied in this important part of society.
All you have to do is look around your community, in Detroit, in Wayne
County. Throughout Michigan. Most of the quality of life, in fact, is a
contribution of the nonprofit sector.
Yes, it's important that we have the services-of government. And then it's
important that we have responsive and socially responsible business and
industry and jobs.
But as we think about life as it is lived every day, we think about church,
about human services, the recreational opportunities for youth, programs for '
individuals who are troubled, who are in real need, and think about the
cultural richness of the community.
All of those are contributions of the nonprofit sector, of the various
organizations which comprise this important third sector, if you please, of
the American way of life. We immediately see that they are all interrelated
and they are all interdependent.

RGM Speech/Economic Club of Detroit

2

�Most nonprofit organizations get funds from the for-profit sector either
directly or through salaries that you and I earn, and then contribute. We get
resources for most of our nonprofit organizations and their programs from
the public sector. So there is a great interrelationship in many organizations
of a combination of public and private resources.
Then, of course, there is the contribution of time and talent, not to be
underestimated and somehow priceless because much of the caring and
much of the compassion of the nonprofit sector is provided by volunteers.
People who care enough that they give and give selflessly of themselves in
a variety of ways.
We've got all of these areas coming together to serve people in their
respective and very special ways. So, I am just going to share some
thoughts, briefly, as Russ Mawby, about the awesome responsibilities, and
the challenges, facing our areas.
One of those great responsibilities is what I like to call "The Privilege of
Stewardship."
More than anyone else, you recognize the demanding responsibilities and
challenges of determining how best to invest your limited resources to meet
the needs of people, communities, and institutions that serve them.
I believe that all of us are "stewards." Stewards of the mission, philosophy,
approaches, and resources we have been entrusted and allowed to guide. It
does not matter who we are, or where we live or work.

RGM Speech /Econom ic Club of Detroit

3

�To my mind, stewardship encompasses many things. It is having an
integrity to the vision of the person who made it all possible. It is a matter
of trust and wisdom. And it is a relationship, whereby we are charged with
the wise and beneficial placement of a portion of the assets and resources
with which we have been entrusted, so that they maximize public benefit
today, and ensure the survival and growth of those assets in order to meet
the public needs of future generations.
For me , as chief executive office of the W.K. Kellogg Foundation, it indeed
has been the greatest privilege to join in the stewardship of the vision and
the legacy of the person who made it all possible.
Will Keith Kellogg was an ingenious, hard-working entrepreneur. A social
innovator. An internationalist. A visionary. Above all, he was a good
steward.
Mr. Kellogg was one of this century's great movers of ideas and shakers of
tradition. He cared about people, both at the cereal company he started in
1906, and the Foundation he established in 1930 .
Few would argue over his business abilities. But with both his Company
and his Foundation, Mr. Kellogg was willing to take risks.
To many of his peers, Mr. Kellogg may have seemed a paradoxseemingly stingy to family and close friends, yet generous to others less
fortunate.
As his wealth grew from the cereal company, Mr. Kellogg realized years
later what his efforts had brought him: "It is my hope that the property that

RGM SpeechlE conom ic Club of Detroit

4

�kind Providence has brought me may by helpful to many others, and that I
may be found a faithful steward." This led to the creation of his
Foundation.
To say that Mr. Kellogg, his life's achievements, and his legacy are farreaching would be to understate the impact that this one man has had.
He was deeply concerned about the welfare and well-being of all youth. In
fact, the Foundation was started as the W.K. Kellogg Child Welfare
Foundation, and shortly thereafter renamed the W.K. Kellogg Foundation.
Its initial focus was launching the Michigan Community Health Project.
This was a pioneering effort in seven southwest Michigan communities to
demonstrate that the family's health, educational opportunities, and general
standard of living could be enhanced through public health services,
childhood medical screening and care. In addition, programs were started to
strengthen school leadership, expand library services, and assist in general
community development. Importantly, one of the major outcomes of this
initiative was the formation of the first rural consolidated high schools in
the country.
In later years, as we moved from operating a program to making grants, the
Kellogg Foundation expanded its horizons globally, much as Mr. Kellogg
had done with his cereal company.
In the 1940s, the Kellogg Foundation began supporting community
development efforts in Latin America and the Caribbean. After World War
II, we contributed to efforts in different areas of Europe, Canada, and

RGM Speech/Economic Club of Detroit

5

�Australia. As those countries progressed, the Kellogg Foundation looked
toward other parts of the world where we might be able to help.
After a comprehensive review, we decided in the mid-1980s that one area
that desperately needed assistance was southern Africa, which as you all
know was in the throes of trying to shread apartheid.
As businesses were being pressured to pull out of South Africa, we believed
that investing in the people and organizations who would lead the new
South Africa would be the best way to help people to help themselves.
In other parts of the world, the Kellogg Foundation made a substantial grant
to help launch the International Youth Foundation, which is working to
spread philanthropy in an effort to help young people worldwide in Poland,
other eastern block countries, Latin America, and Africa.
One of the many things that sets the Kellogg Foundation apart from other
organizations its size are the provisions Mr. Kellogg set for his Board of
Trustees.
First, that we have a Board of Trustees that meets monthly. We're the only
major Foundation that has a Board of Trustees that meets 12 times a year.
This means that you won't find Who's Who kind of names on the Board.
But you will find people like Jonathan Walton and Howard Sims, both from
the Detroit area. They're just great people, and contribute so much to the
Kellogg Foundation. I'm pleased that Howard could be with us today ,
while Jon is making site visits to many of our projects in southern Africa.
It's marvelous that they are on our Board.

RGM S peec h/Economic Club o f Detro it

6

�They and the six other trustees are what I like to call civic statespersons.
They're women and men who are active in society. They're successful in
their own profession, career, and personal life -

and they're involved in

communities.
They're on the college board, the hospital board, the United Way Board, the
Symphony board, and community and state boards. They teach Sunday
schools, they're involved in the community, they're involved in society.
And so they bring to their responsibilities as trustees that kind of
perspective. Just earlier this month, the 777th meeting of the Foundation's
Board of Trustees was held in Battle Creek. Again, we had 100 percent
attendance.
The second proviso that shapes the Kellogg Foundation is that those
monthly meetings be held in Battle Creek. We cherish the fact that we live
and work in a small, "shirt-sleeve," Midwestern town, with all the values
and all of the characteristics that those descriptors suggest.
We're different than many other organizations because we're in Battle
Creek. Like you, all of us are involved in the community -

we teach

Sunday school , we're involved in our schools, we're involved in groups that
are helping others. We're active. All of us. Staying connected to where
life is lived, and that allows us to take risks.
One of the questions many people ask is: How are the Kellogg Company
and the Kellogg Foundation connected?

RGM SpeechlEconomic Club of Detroit

7

�Because of Mr. Kellogg's foresight, the Foundation and the Company are
totally separate entitities. He was a very wise man, and he made it very
clear that in no way would the Company ever use the Foundation and its
grantmaking activities to benefit the Company, nor in any way would there
be any relationship between the grantmaking activities of the Foundation
which might benefit the purposes of the Company.
He clearly wanted those differences, but he also recognized the inevitable
relationship since the Foundation would benefit from the dividends of stock
in the Company. And so there is that interrelationship of this philanthropic
purpose with the business enterprise.
The Foundation is entering an exciting new era. With my upcoming
retirement as Chairman and Chief Executive Offic er, we have much to look
forward to.
.

,,-.

After a lengthy search by our Board , the Kellogg Foundation whole state -

indeed, our

is extremely fortunate to have William Richardson, president

of Johns Hopkins University in Baltimore, as my successor.
What a tremendous coup for the Foundation and Michigan. I am delighted
that Bill will be coming to the Foundation August.
Bill has been involved with the Foundation in different ways for many
years. He has served as an adviser. He's been a Kellogg Fellow. And now,
as president of Johns Hopkins University, he is a grantee in our
Community-Based Public Health initiative.

RGM Speech/Econom ic Club of Detroit

8

�He brings a wealth of experience in many areas, wonderful character, and a
grounded sense of the importance that people are best able to solve their
own problems.
I believe Bill Richardson is someone who will strive to hold true to the
vision, philosphy, and principles of the Foundation's founder, and will do a
super job helping to lead the Foundation into the next century.
That philosophy has guided the Foundation for 65 years, and has made it
possible to be able to work with creative, innovative people in places like
Detroit, Wayne County, and Michigan, and so many other areas around the
world.
We can see in so many places the impact that one man has had. As Mr.
Kellogg believed, "Education offers the greatest opportunity for really
improving one generation over another."
The Kellogg Foundation's relationship with Detroit and Wayne County
goes all the way back to 1933, when we made a grant to the Detroit
Department of Health for the development and promotion of clinical
services.

In the early years, our grantmaking focused on community-based health
care, experientialleaming, and the computerization of libraries.
Throughout our history of programming in the Detroit and Wayne County,
the Foundation has invested more than $53 million (approximately $37
million in the past six years).

RGM Speech/Economic Club of Detroit

9

�We've had the privilege of working with so many talented people and
worthy enterprises:
Joy of Jesus
Project Hope
Wayne State University
The Community Foundation of Southeastern Michigan
Another major initiative the Kellogg Foundation has been privileged to be
associated with over the past six years is the Kellogg Youth Initiatives
Program, or KYIP.
You may have heard of this ambitous, long-term venture, whereby the
Kellogg Foundation has become a partner with the citizens of the Northern
High School area for more than six years ...
KYIP is working with citizens to look at their community and all of the
influences that impact the development of the individual from prebirth
through adolescence to young adulthood. When you start looking at that,
you see there are all kinds of factors.
There are concerns with neighborhoods and with families, concerns with
schools, with formal and informal learning opportunities and experiences ...
and on and on the list goes . But ultimately, it's to look at helping to make a
community like the Northern High School area a better place in which to be
born and grow up.

RGM Sp eech/E conom ic Club of Detroit

10

�That's a lot tougher to do than simply helping an organization like the Girl
Scouts, or the Y Center, meet a specific kind of need of a specific client
group in a certain circumstance. We want to continue to support these kinds
of activities. But when you're trying to take all of the best practices from
wherever you may gather them and bring them into an area like Northern,
that challenge becomes great.
Programs like KYJP are a much greater challenge risk -

and a much greater

than simply making an award to a noble program idea. That kind of

approach -

that kind of risk-taking -

is critically important if we are to be

the kind of stewards that we, our predecessors, and society expect of us.
This is an important role for foundations and many other nonprofit groups.
However, as you all know , what we all in the third sector can contribute to
helping people is far outweighed by the resources others can bring to bear.
In Michigan, there are nearly 1,200 foundations (private, corporate, and
community) that have assets totaling more than $12.3 billion. Together,
they make charitable distributions of more than $745 million.
In your area alone (southeastern Michigan) reside more than half of those
organizations (596), with assets totaling $5 billion and charitable
distributions of $283 million.
This is a very impressive presence, and I know we all appreciate what
Michigan foundations contribute.

RGM Speec hlEcon om ic Club of Delro il

II

�However, what philanthropy and others in the third sector can contribute is
small in relation to the size of the problems and concerns facing society.
Let me offer you just one illustration.
In Michigan, the Department of Social Services (DSS) agency -

a vast state

tries to meet the needs of thousands of less-fortunate people.

Now, if you take their budget, which is roughly $7.4 billion, and average it
out over the number of work days in the year, they're spending more $.J.,h- ~
million a day. Imagine that!
And just for comparison purposes, let's take a look at what an organization
like the Kellogg Foundation dispurses . Last year, we madde about $266
million in charitable contributions. If made grants at the same pace (rate)
that DSS did, we'd be in business for:
nine (9) days, two (2) hours, and 48 minutes.
I think this example helps to illustrate the critical balance and differences
between what the three sectors can contribute, and the underlying
relationships among them. Our society would not look anything like it does
without this "three-legged stool."
But we see some troubling challenges facing foundations and other
nonprofits.
One of the greatest concerns facing philanthropy, indeed everyone in the
third sector, is the desire by some to shift the burden of many of society's
support systems, and who is responsible for them , from the federal

RGM Spee chlEconom ic Club o f Detro it

12

t:.J,

�government to the states, and then to local governments. In some cases,
people are calling for privatizing some services.
I am deeply concerned about the desire of some people to shift the
responsibility and control in addressing societal issues to the states and
local communities.
For more than six decades -

from the "progressive era" at the tum of the

century to the late 1960s, and particularly beginning with the "New Deal" in
the 1930s - the federal government took an ever-increasing part in meeting
the needs of the American people.
Since the early 1970s, that trend was first slowed, then seemed to reverse.
Increasingly, states and localities are being called upon to deliver services
and provide benefits to people at the community level. This fact poses
problems for all states and localities, especially communities like Detroit.
This puts pressure on the tax system, especially, to raise revenues to cover
increased state and local expenditures. A desirable consequence is that
more problems are being identified and dealt with closer to home, and, as
we all know so well, the answers usually lie not in the dollars alone, but in
the increased commitment and involvement of people who care.
Again, opportunities for private sector initiatives are obvious: there is
desperate need to become more efficient and more effective in using limited
resources and in mobilizing local leadership.

RGM Sp eech/E conomic Club o f Detroit

13

�There has been a great deal of rhetoric, especially in the last few years,
about public/private collaborations. Such collaboration between is private
philanthropy and businesses with public institutions and programs is going
on in all of our communities, to the advantage of all.
The best observations tend to be at the community level -

in education,

child care and child abuse prevention, substance abuse, independent living
for the elderly, intergenerational initiatives, the cultural and performing arts,
and a host of other examples.
A concern I would share with you is that, unless we are careful in such
collaborative efforts, they will, in a sense, be one-way.
Public officials are eager to mobilize and direct private resources to "their
chosen objectives." They are not always as eager to be helpful to private
philanthropy in addressing such concerns as increasing the resources for
philanthropic purposes.
I think our continuing approach should be to be cooperative with public
institutions and organizations, but to be cautious and not to be coerced.
The problems of concern to society tend to be complex, multidisciplinary,
overarching, penetrating, and permeating. Each of us can make our own list
-

poverty, K-12 and higher education, health care, home care for the

elderly, water quality, food systems, environmental quality, job generation,
and others.
To the contrary, the solutions most often devised to address such issues tend
to be narrow, discipline- or profession-oriented and biased, simplistic, and

RGM SpeechlEconomic Club of Detroit

14

�inadequate for the task. A major contribution of philanthropy in addressing
societal needs can be to encourage and demonstrate programs which are
comprehensive, collaborative, and provide continuity.
We as a society, through our communities, institutions, and organizations,
must put to better use that which is already known. Philanthropy can be a
key catalyst.
Only people are important. Only people make a difference in the long term.
In conclusion, what will be the role of the nonprofit sector for the future of
the common good?
The hard reality -

as well as the exciting fact -

is that all of us here ,

individually and collectively, will make that determination by our decisions
and actions. We may be passive and reactive -

or we may be creative and

participatory.
While we are continually concerned with dealing with problems and
addressing shortcomings, we need to keep these concerns in perspective.
At the same time , there are pressing concerns which must be addressed. It
is to such issues that much of our thought and resources must be directed.
We in the nonprofit sector -

whether in corporate grantmaking, community

foundations. service organizations, or private foundations -

must be

responsive to changing circumstances and opportunities. Most of the
significant new directions imperative to our societal future will not be
charted by government.

RGM Speech/E conom ic Club of Det roit

15

�We in the nonprofit sector can continue our tradition of innovation,
nurturing creative, collaborative approaches to human concerns at the
community level. We can provide leadership to enhance the resources of
philanthropy and ensure their most effective use.
Michigan has a great tradition of social concern. We all- and those who
preceded us -

have been important partners in this progress. There is

unfinished business demanding the best efforts of us all!
Godspeed!

RGM Speech/Economic Club of Detroit

16

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