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G'~

Re~~r ks by Dr. Russell G. Mawby
Preside Lt, W. K. Kellogg Foundation
at the Dedication o~ the Center for Contiuuing Education
Columbia University
New York, New York

.,/

.,-

Ma r ch 29, 1972
I

I welcome this opportunity to participate in the dedication of this
Center for Continuiug Educat i on .

There i s no need for me to comment in

detail on t his handsol1.e fac ility, for all who are here must be impressed
a s I am with the new home of t he School of International Affairs, of which
this Center is a part.

I would only add my

co~pliments

and congratulations

to all who have had a part in this accomplishment--members of the Board of
Trustees, officers of the u ni v e:cs ity , and memb er s of the Faculty.

And I

would pay special tribute to Dean Cordier whose visionary, persistent, and
effective leadership have been princ ipally responsible for transforming
dr eam to reality.

L,

~

II

I

The W. K. Kellogg Foundation, more than any other private foundation,
is identified with the concept of Continuing Education :

/

c

This term, like

s o many ot h er s, i s s ubject t o various de f ini t i ons and i nt erpr etations whi ch
I do not choose to belabor.

I would simply indicate that in our thinking,

continuing education relates par t i cul ar l y to university-based, non-credit,
non - deg r e e programs of education.

Very often the identification of this

-

?ot&lt;.l1da-c.ion with Continuing Education is particularly with residential
centers, like this and the nine others we have assisted over two dec ades:

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Remarks by
Dr. Russell G. Mawby, President, W. K. Kellogg Foundation
at the
Conference on Rural Community Development Education
Raleigh, North Carolina
March 27, 1974
I

It is a pleasure indeed fo::r me to be with yot'. for t.hLs evening session
ot your ConferencE on Rural Community Development Education.

Before joining

t.he Foundat.I cn staff in 1965, I served as a member of the faculty of the
College of AgiLcu.Ltur e of Michigan State University. ,-lith particular responsibilities in the Cooperat.Lve Ext.ens i on Service.

Rural community develop-

ment was then, as now, a major topic of discussion and I participated in
many similar seminars.

AQditionally, in my earller responsibilities with

the Foundation, I had the pleasure of visiting many of your institutions and
meeting with gr oups like this, concerned with s imilar problems.

Thus, I wel-

come this opportunity of seminaring on current issues and plans relative to
rural development.
Dr. Horne, in extending the invitation for me to be with you this evening,
suggested that my remarks should be concerned with the role of private foundations in community rural development .

Certainly, for this group, there is no

need for me to define rural community development.
been defined, re-defined, disected, debated .

It is a term that has

Any of the several definitions

which were used during the afternoon session are quite acceptable to me.
of them emphasized that the concept is broad and complex, encompassing
virtually the total concerns of man.

All

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averespon
s
ib
ilityfo
r adm
i
n
i
s
t
r
a
t
i
o
no
f
t
h
efund
sp
rov
id
edt
oi
t
by gi
f
t
o
rb
e
q
u
e
s
t
. Inadd
i
tiont
oa
d
m
ini
s
t
e
r
i
n
gfund
sg
i
v
e
nf
o
rspec
ifiedpu
rp
o
s
e
s,t
h
ebo
a
rd d
e
t
e
rm
in
e
s
t
h
euse o
ft
h
e in
com
efrom i
t
s gene
r
a
la
s
s
e
t
sinr
e
l
a
t
iont
ocom
mun
i
ty prob
l
em
sand n
e
ed
s
. I
ni
t
sc
h
a
r
t
e
rt
h
eg
eog
r
aph
i
cs
cop
eo
f
a co
mmun
ity foun
d
a
t
i
o
n
'
si
n
t
e
r
es
ti
sp
resc
ribed
.
any
spon
s
or
e
dfo
und
a
t
i
o
n
,the c
h
a
r
i
t
a
bl
ea
rm o
fabus
in
e
s
s
C
.
	 Th
e comp
co
rpo
r
a
t
i
o
n
. Su
ch fou
n
d
a
t
i
o
n
su
s
u
a
l
l
yh
av
e a boa
r
dm
ad
e up o
f
o
f
f
i
c
i
a
l
so
ft
h
espon
so
r
ingc
o
r
p
o
r
a
t
i
o
n
. Th
e prog
r
am a
reaso
f

�3
in
t
e
res
t m
ayb
ep
r
e
s
cr
i
b
e
dan
dv
e
r
yo
f
t
e
nt
h
eg
r
a
n
t
s ar
em
a
d
et
o
co
mmu
n
i
t
i
e
sin w
h
i
ch t
h
eco
r
p
o
r
a
t
i
on c
a
r
r
i
e
so
ni
t
sc
o
r
p
o
r
a
t
e
bus
in
essa
c
t
i
v
i
t
i
e
s
.
p
e
c
i
a
l-pu
rpo
s
ef
o
u
n
d
a
t
i
o
n
s, es
tab
lished by e
i
t
h
e
ri
n
d
i
v
i
d
u
8
l
s01
'
D
.
	 S
g
roups
,w
i
th v
e
r
ys
p
e
c
i
f
i
cpu
rpose
si
nm
ind
.

T
he
s
em
a
yr
e
l
a
t
et
o

r
e
s
e
a
r
c
hi
n
t
e
r
e
s
t
s
,p
rog
r
am ac
tiv
itie
s
,r
e
l
i
g
i
o
u
spurp

e ~

0
1

a
n
y

s
p
e
c
i
a
lcon
ce
r
no
ft
h
e dono
r
s.
E
.
	 G
en
e
r
a
l
-pu
rpo
s
e foun
d
a
t
i
o
n
s
. Th
e
se a
r
et
h
el
a
r
g
ep
riv
at
efound
a
t
i
o
n
s
, m
a
ny o
f w
h
ich y
ou w
i
ll re
cogn
i
z
e
--Fo
rd
,R
ocke
fe
l
l
e
r, C
a
r
n
eg
ie
,
DUke
,K
e
l
l
o
gg
,K
r
es
ge
,D
an
for
t
h
. Th
e
se fo
u
nd
a
t
i
on
s hav
eb
ro
a
d pu
r
po
s
e
s,w
i
t
hp
r
i
o
r
i
t
i
e
se
s
ta
b
l
i
s
h
e
dby bo
a
rd
so
ft
r
u
s
t
ees o
n a con
t
i
n
uingb
as
isinres
pon
s
et
os
o
c
i
a
lch
ang
e andn
e
ed
. T
hey t
e
n
dt
o
b
ea
tl
e
a
s
tn
a
t
i
o
n
a
li
nte
rm
so
fgeog
raphi
cscopeo
fin
te
re
s
t.
fp
r
i
v
a
t
ep
h
i
l
a
n
t
h
r
o
p
y th
rougha f
o
u
n
d
a
t
i
o
ni
sanAm
er
i
c
an
T
he con
ce
p
t o
innov
a
t
i
on
. I
ti
sa p
a
r
to
fth
eAm
er
i
c
a
np
l
u
ra
l
i
s
t
i
cap
p
ro
a
cht
op
r
ob
l
em
s,
o
rt
h
ep
ri
v
a
t
es
e
c
t
o
rt
ocon
tribu
tein a sy
s
t
em
a
t
ic and d
i
s
t
in
c
t
i
v
e
aw
ay f
w
ayto h
um
a
nw
e
ll-b
eing
.
I
d
e
a
l
l
y
,t
h
ef
o
l
l
o
w
ing ch
ar
a
c
te
r
i
s
t
i
c
sdesc
ribe f
o
u
n
d
a
t
i
o
na
c
tiv
iti
e
s:
A.
	 Found
a
ti
o
n
sa
r
e apo
li
tica
l an
da
dv
oca
t
eno p
a
r
t
i
c
u
l
a
rapp
r
c
a
cbto
s
o
l
v
i
n
g hum
an
iti
e
sp
roblem
s(op
en
-m
in
d
ed
).
B.
	F
o
un
d
a
ti
o
n
sh
ave t
h
ep
o
t
en
ti
a
lfo
r'
l
u
i
c
kan
d im
ag
i
n
a
t
i
v
ere
s
p
on
s
e
t
oi
d
e
n
t
i
fyem
e
rging n
ee
d
s. V
e
ry o
f
t
e
nthe
irr
e
s
p
o
n
s
ec
anb
em
e
re
imm
e
d
i
at
ethan e
ith
e
rthe m
o
re c
um
b
e
r
s
o
m
epr
o
c
e
s
so
fg
o
v
e
r
nm
en
to
r
t
h
ed
i
f
f
i
c
u
l
t
i
e
so
fd
ec
i
s
i
o
n by i
n
d
u
s
t
r
y(
respon
s
ib
l
e,f
le
x
ib
le
)
.
C.
	B
yn
a
t
u
r
ethero
leo
ffound
a
t
i
o
n
sist
osuppo
r
ti
n
n
o
v
a
t
i
v
ev
e
n
t
u
r
e
s
.
T
h
e
yrep
r
e
s
e
n
t soc
i
a
l"
r
isk
"c
a
p
i
t
a
l
. Inte
rm
so
fac
c
ou
nt
a
b
ility
,

�4
fo
und
a
ti
o
n
sa
r
ere
s
pons
i
b
l
etos
o
c
i
e
t
ya
t

ar

e~

no
thav
in
gt
o

con
f
ron
ts
to
ckh
o
l
d
e
r
sa
tt
h
enex
t an
nu
a
l m
ee
t
in
go
rvo
te
r
sa
tt
h
e
e
c
tion
.
n
ex
t el
at
i
o
n
sc
ancon
ce
n
t
r
a
t
ede
l
i
b
e
r
a
t
e
l
yandcon
si
s
ten
t
l
y and i
n
D.
	 Found
v
a
r
i
ed w
aysto m
ak
ea s
i
g
n
i
f
i
c
a
n
t im
p
ac
t.
I
I

Incon
s
i
de
ring t
h
er
o
l
eo
fp
r
i
v
a
t
efound
a
t
i
o
n
s inr
u
ra
lc
o
mmun
i
ty d
eve
l
o
p
i
ts
e
em
sfa
ir t
os
t
ar
tw
it
htwo g
en
e
r
a
lo
bse
r
va
ti
o
n
s
.

e t~

r t~

fou
nd
a
-

tionsu
ppo
r
t w
i
ll b
ef
o
rinno
v
a
ti
v
eu
nde
r
ta
k
i
n
gs i
nc
o
mmu
n
i
ty d
ev
el
o
pmen
t.
I
ngene
ra
lt
h
issuppo
r
tw
ill b
ef
o
re
xp
e
rim
e
n
t
a
le
t

~

rt ~

mod
e
l demon
s
tr
a
-

e
f
f
or
t
s wh
ichhop
ef
u
l
l
yh
ave a "m
u
ltip
lie
r" po
te
nt
i
a
l
. Found
at
i
o
n
s

s
imp
l
ydo no
th
av
e th
em
a
g
n
i
t
u
de o
f fund
sne
c
essa
r
yf
o
rope
r
a
ti
o
n
a
l

upp rt ~

f
o
rw
e
lf
a
r
epro
g
r
am
s
,f
o
ra
s
s
i
s
t
a
n
c
eto ev
e
rycomm
u
n
i
t
y
. S
e
cond
, fo
u
nd
at
i
o
n
suppo
r
ti
nru
r
a
l commun
i
ty deve
l
o
pm
en
t w
i
ll belim
i
t
e
d
.C
o
n
tra
ry t
ot
h
eim
ag
e
o
fg
i
ga
n
t
i
cfo
unda
t
i
o
n re

ur e ~

a
c
t
u
a
l
l
yt
h
e fun
d
s av
aila
b
l
et
ofou
n
da
t
i
o
n
s

nr
e
la
ti
o
nt
on
at
i
o
n
a
lneed
s
. T
h
eb
e
s
t in
fo
rm
a
tio
na
v
a
i
l
ab
l
ei
n
d
i
a
re sm
a
ll i
c
a
t
e
st
h
a
tthe
rea
reabou
t 27
,000foun
d
a
ti
o
n
si
nt
h
eUn
i
t
ed S
tat
e
s
,w
i
th agg
r
e
g
a
te cap
i
ta
lr
e
so
u
rce
so
fabou
t $27b
i
l
l
i
o
n
. T
he
s
einv
es
t
m
en
tp
or
t
f
o
l
i
o
s
e
th
ings
l
i
g
h
t
l
yov
er $2b
i
l
lionin
p
rodu
ce som

e~

t
h
eba
sisfo
rg
r
a
n
t
s

m
ade by fo
unda
t
i
o
n
s. T
hos
efi
g
u
r
e
ss
e
emla
r
geandim
pr
e
s
s
i
v
e un
ti
l the
ya
re
np er
pu
ti

pe t

e~

fo
r ex
am
p
leinr
e
l
a
tio
ntof
e
d
e
r
a
le
xpen
d
i
t
u
r
e
s
. T
oi
l
-

l
u
s
t
r
at
et
h
i
sp
o
in
t
,t
h
et
o
t
a
lca
p
i
ta
lasset
so
f fo
u
nda
t
ion
s ($27b
i
l
l
i
o
n
)
i
ss
l
i
gh
t
l
yle
s
sth
ant
h
eamoun
t sp
en
tby t
h
eU
.S
.D
ep
a
r
tm
en
to
f H
e
a
l
t
h
,
du at

~

andWe
l
f
a
re i
na s
ix
m
on
t
h
sp
e
riod
.

Bu
t wh
i
lep
r
i
v
a
t
efo
und
a
tionr
e
s
o
u
r
ce
sa
r
er
e
l
a
t
i
v
e
l
ysm
a
l
l
,as a
ll o
f
o
me
x
p
e
r
i
e
n
ce
,p
r
i
v
a
te g
ran
td
o
l
l
a
r
sv
er
yof
t
e
na
r
ec
ritic
a
l and
u
s knowfr
c
a
t
a
ly
t
icin p
r
ovid
ingfo
re

p er

e tat

~

e
xp
lo
ra
t
i
on
,r
e
-d
i
r
e
c
t
i
o
n
,ch
ang
e
.

�I hav e no survey information whi ch indicates what foundations are now
doi ng in the area of r ural community de velopment.

My subjective a ss essment

would be, howev er , that coll ectiv el y less is b eing done than should be in
r elation t o the significance of rural probl ems in our society . . If my sub j ective observation i s cor r ect , bo th of u s must a s sume some responsibility :

the

foundation de c is ion makers who may not have given a dequat e emphas i s to r ural
pr oblems, and those of you who are directly engaged i n r ural dev el opment but
who have not communicated the nat ure , urgency , a nd needs of your effort s.
You wou l d know b et t er than I the involv ement or support provided by
pri vat e f oundations which have local a nd regional scopes of i nt er e st .

At

the nat ional level , I wi ll use only one f oun dat i on , t he one with wh ich I am
a s soc i ated , t o illustr at e t he long-t erm involvement of a privat e foundation
i n r ural community devel opment.
The Kellogg Foundation wa s established in 19 30 a nd , duri ng i ts f i r st
deca de of oper a t i on , concent r at ed i t s ef f ort s in seven count i es o f s outhc entral Mi chi gan .

The maj or thrust of the Mi chi gan Commun i t y Health Program

wa s t o a s s i st the count i e s in improving health car e available to rural peopl e ,
through the e s tabl i shment of pUbli c healt h s ervices , county de part ments of
heal t h, out l y i ng ho s pi t al s and he alt h c ent er s, and pUblic health educat i on.
As a r el a t ed ef f ort , the Foundat ion assisted in the improvement of rural
educat i on t hrough the establishment of co nsolidated agr icul t ural high schools .
The conc er n with the qualit y of l ife in the country s i de has continued to be a
major, though not ex cl u s i v e , pr eoc cupation of t he Foundation .
To illustrat e var ious Foun dat ion act i v i t i e s ov er the pa st decade a nd a
half , I will s i mply l ist a number of projects to which we have pr ov i ded substa nt i al support.

Det ailed informat i on can b e provided upon reque st.

��7
As a gr ant - maki ng f ounda tion, our role is t o r e spond to r e ques t s f r om
commun i ties a nd ins t i t ut i ons.
"peddl e . "

We do not de sign progr ams whi ch we t ry t o

While our r ol e is r eal l y not completely pa s s ive in progr amming ,

I woul d empha s iz e t o you t hat i n a sens e , t he role of grant-maki ng foundations in r ural communi t y devel opment cannot b e mor e than you want- -or permi t-i t to be .

III

I think i t will be u s ef ul f or me to shar e wi t h you some ob ser vat i ons
r egardi ng t he proposal s we r eceive whi ch are rel at ed to r ural communit y
de v elopment.
1.	 We r ec ei v e many proposals f or support of studi es a nd re sear ch , but
whic h have no provi sion for implementat ion or foll ow-through.

I

c er tai nl y ag r ee that we need to know mor e but we also feel that
"we know b et t er t han we do . "

Some f oun dations a nd other f un ding

sourc es concentrat e exclusively upon res earch and woul d be
rea sonable s ources of su ch support .

Howev er , i f you are s eeki ng

pr ivate suppor t , you should do some a nalys i s of t he area s of int er est and general ph i l o s ophy of t he f oundat ions whi ch you appr oach.
If you do your homework r egar di ng the Kell ogg Foundat i on , you ' ll
kno w t hat our commi t ment i s t o the "appl i cat i on of kno wl edge t o
t he problems of pe ople. "

Our pr eoccupation is with knowl edge

ut ili zat i on i n new and innova t i ve ways t o addr es s significa nt
soc iet al conc er ns .

I t i s our feeling t hat "what could a nd should

b e i n r ural Amer i ca is something better t ha n what is. "
2 .	 Many pr opo s als s eek support f or "mor e of t he same."

As I empha s i zed

earlier , the pr i vat e f oundat i on r ole is support of i nnovat ive and

�8
expe
rim
en
t
a
le
f
f
o
r
t
s
. T
h
ec
o
n
stra
in
t
simpo
s
edb
yw
i
s
es
t
e
wa
r
ds
h
i
p
o
flim
i
tedr
e
s
ou
r
c
e
sp
r
ev
en
tc
o
n
tr
i
b
u
t
i
on
s to o
p
e
r
a
ti
o
n
a
l suppo£
t
o
r
	f
o
rt
h
er
e
p
l
i
c
a
t
i
o
no
fapp
ro
a
ch
e
sw
h
ich h
av
ea
l
r
e
ady been demon
s
t
r
a
t
e
ds
u
c
c
e
s
s
f
u
l
l
y. Wh
i
l
e th
ep
ro
p
osa
lm
a
yb
en
ewfo
r yo
u
rc
om
m
un
i
ty o
r i
n
s
t
i
t
u
t
i
on andm
a
yb
ewo
r
thw
h
i
l
e
, gen
e
r
a
l
l
yp
r
i
v
a
t
e
suppo
r
tf
roma n
a
t
i
o
na
lfound
a
t
ionwou
ld no
t be a
v
a
i
l
a
b
l
e
. Ins
um
ma
r
y, m
an
yp
ropo
s
a
l
sw
es
e
ere
la
tingt
or
u
r
a
lc
omm
u
ni
t
yd
ev
e
lopm
en
t
a
r
e
	no
t inno
va
t
i
v
eo
rn
ew
.
3.
	I
nm
any i
n
s
tan
ce
s
,t
h
ep
rog
r
amwh
i
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�9

i s r egarded a s synonymous wi t h rural .

Wher ea s thi s to a substantial ext ent

may have b een t r ue at the t ime colleges of agr icult ure were originally establi shed, wi th the passage of time t he conc ep t of a gr i culture has narr owed.
This evolut ionary change is important to r ec ognize as we consider the rol e
of agricultural colleges in r ural development.
For per s pect ive i t is u seful t o t urn back t o the per i od i n hi stor y more
t han a c ent ury ago when what i s per haps our country 's onl y or i gi nal idea i n
higher ed uc a t i on- - the l and-gr a nt sy st em- - was con c eived .

As Dr . Bishop i ndi -

cat ed i n hi s remar ks , the land- grant i ns t i tut i on s wer e r eall y conc ei ved a s
r ural de velopment i nstitutions.

As t he original coll eges of agr i cult ure

matured , the prof i le of interest broadened t o encompa s s mor e fully t he r a ng e
of huma n co nc er ns :
1 850 (1862 ) - a concer n f or f arming and f arm people , t o make the advantag es of higher education available to t he sons a nd
daught er s of farmer s and the working clas s e s , t o direc t
t he at t ent ion of such i nst i t ut i ons t o the probl ems of
earning a l i v i ng a s wel l as l iVing a life.
1887

_.. t hen , t he reali zat i on we didn't kno w enough , so r e s earch

1898

- a concern f or the quality of family life, s o home economi c s

1 90 0

- a conc er n t hat t r a di t i onal schooling wa sn ' t pr epar ing
youngsters f or the ki nds of l i ve s t hey would lead, so
Boys an d Gi r ls Cl ub work , now 4- H
t he establi shment by colleges of agr i cultur e of department s
of r ural education a nd of r ural soc iology , conc erned with
t he well - b ei ng of r ural folks

1914

- to make the r esourc es of the campu s avail able t o all ,
Extens ion .

�10

I n	 t h e year s sinc e , a lot of changes hav e occurr ed :
1.	

We hav e moved f r om an a gr ar i an to an ur ban i zed soci ety .

2.	 The land- gr ant universiti e s, i n wh i ch agriculture wa s originally
domi nant, hav e b ecome complex institution s .

Today agr i cultur e is

a smaller pa r t of the total ac a demic scene .

3.	 Societal goals have gr adually ch anged, i ncluding a shift f rom a
preoc cupation wi t h the mat eriali stic " s t a ndard of living" to a
concept of the " qual i t y o f life . "

4.	

As a gr iculture ha s pr ogre s s ed , t h ere ha s been a specia l i zat i on and
fr agment a t ion-- i n the struc t ur e of colleges and depa r t ment s , in
the f abr ic of r e s earch , i n the industr y of farming , in the ma ze
of f arm organi zat i ons and institutions whi ch serve a gricul t ure .
The col leg es of a gricult ur e have pr ogressively nar rowed thei r s cope
of concerns to an almost ex clus i v e preoccupation now wi th a gricul t ura l production and clo s ely rel a t ed a ctivitie s , with le s s er
concer n f or problems of the f ami l y , of h ealth car e del iver y , of
s oc i a l ins t i t ut i ons and s er v i ces , of education .

And unf or t unat el y,

wh i l e college s of agr i cultur e have dropped t he s e i ssues f rom the i r
agenda , the uni vers i t i e s of whi ch a gri cult ure i s a part have not
assumed t h e s e respons i bili t i e s in t he mor e complica t ed or ga ni za t i onal
s truct ure.

To ill u str ate , mo st co l l eges of educat i on do not giv e

major attent i on t o rural school i ng a nd educat i ona l oppor t uni t i es,
most col l eges of medic i ne do not co ncern themselves i n any comprehensive way wi t h r ural health car e deliver y .
Fr om all of t hi s , I would sha r e wi t h you three " danger ous gener a l i zat i ons . "
I know you will r es pect t hem as SUCh.

They are bas ed on a ho st of impr ess i ons ,

�11
contac ts, and exper i enc es fr om throughout the count r y .

I do not know t he

ext ent t o whi ch they may b e de s cr i pt i v e of your own i nstitut i on s or of t hi s
r eg i on.
Gener ali zation No. 1.

Most col leg es of agr i culture are not real l y

con c erned wi t h rural communi ty development .
Speaking at a North Central Regional Conf erenc e on Rural Development
i n May, 1962 , Dean R. L. Kohls of Purdue Univer sity, i n discus sing the organization of un i v ersity per so nnel to deal wi th r ural devel opment, ob s er ved
that "the mo st important ac t i on is f or deans, di r ectors of experiment st at i ons
and ext en sion services , a nd other faculty leader s to make the vis ible decis i on t hat rural communi t y de velopment is an ar ea of high concern an d
import anc e t o rural people and that evolving national policy wi l l make it
a vali d mi s sion for teaching, res earch, and Ext ens i on a t t ent i on."

It i s my

impr e ssion t hat ver y few, i f any , colleges of agri cultur e hav e made t his
commi t ment .
Speaki ng at t he same conferenc e, Dr . Earl Heady of Iova State University
commented , " No land-grant university has put r ura l deve.Lopmerrt as the rna,jor
it em on i ts agenda of affairs pres errt ed to the st.at e . t,
Ther e is little ev i dence tb_at e i ther colleges of agricultur e

01'

the

univer sit i es of whi ch t hey are a part have given a sense of -priority and
urgency to rural problems .
Generalizat ion No . 2 .

Most colleges of agricuture are not equi pped to

deal ad equately with the br oad r a ng e of issues encompas s ed i n r ural community
development , issue s i ncluding health car e deli ver y, education , bu s ine s s and
indu stry , political i nstitut i ons , s oc ial s ervic es.

While fac ulty members wi th

br oad respon s i bi l it i e s a nd titles in commun ity development can prov i de leade rship , the knowledg e r e sourc es of the l ar ger university must be br ought to bear .

�12
Generali zatio n No. 3 .

The inadequacy of resourc es within colleges

of agriculture is compounded by the organizational rigidities of most
univer sities.

The typical Extension Service, which may have a community

development component, simply does not have available to it the intellectual
and technical resources of the university at large .

This circumstance is

f urther compounded by an "insular mentality" of many colleges of agriculture
which seem t o set them as ide from the main st ream of academic life.
If, in fact, there now really is a revival of interest in rural affairs
on the part of colleges of agrIculture, it ie unfortunate that this revival
has come so late.

How much easier· f.t wou.ld have been for these colleges to

mount significant programs in the gr owt h decades of the 50 's and 60's, when
new funds were available on an additive basis.

Now , while I am confi dent

that additional funding can still be secured if proper approaches are made to
funding sources, i nc luding legislatures andthe Congress, these additive Eesources are c er t a i nly limited and in many cases, rural community development
will be addressed only through the reallocation of existing resources.

ThUS,

admini st r at i v el y , it may be much more dif f icult for colleges of agriculture
to embark on major rural community development programs than would have been
true in an earlier day.

v
I n reflect i ng on the concern of this conference, I see a parallel in
the colleges of medicine .

These colleges have become increasingly fo cused

upon issues of medical s c i ence and technology, not upon problems of the
health of people and health care delivery.

Encouragingly, there is now

ev idenc e i n a number of colleges t hat this fo cus is changing, recognizing
more fully and realistically that the ultimate mission of medicine is to
s erve human health needs.

�13
S
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�</text>
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                    <text>\

\

\

\
\

\
W. K. KELLOGG AUDITORIUM REDEDICATION
Thursday , Mar ch 26, 1981
Russe l l G , Mawby

I am delighted to be with you this ev ening for the f i r s t i n
a seri es

o~

r e d e d i c a t i on a ct i v i ties , i nv o l v i n g the Battle

Creek Public Sc ho o Ls , communi ty organizations and the gener al
public, for this truly "dazzling " cultural, soc ial , and
e d u c a t i o n a l auditorium.

The Kellogg Founda tion was p l e ased to make a $2.24 million
grant for complete

1979.

r~ n ov a t i on

of the Kellogg Auditorium in

Th e grant was part of nearly $18 mill10n in special

projects funded 1n Battle Cre ek to ce leb r a t2 the Foundat ion' s
50th Ann i v ersary

The Foundation has historically sought to be

sensi~ive

to

the part lcular

c o n c e r~ s

K. Kellogg,

t erms of both its programs supported on four

~n

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�t h at wou ld h a v e s p e c i a l i d e nt i f i c a t i o n wi t h, a n d spe c i a l use
f o r , c hildren and you th.

We are s e e i n g that t oni g h t wi t h

the stu de nt mu s ic al grou p s who a re spo t l igh ting the real
spirit and substa nce o f this reded i c ati o n c e r e mo n y .

Mr. Ke llogg would b e proud of t hem.

He often at tended

le c tures a n d musi c a l ev e n t s dur i n g t h e ear l y d a y s o f the
aud i torium .

He would s it way up i n t h e t o p b a l cony s e ats

wh ere h e cou ld app re ci a t e th e mus i c and ex p e rience , f o r a
ve r y shy ma n , the feel i n g of sharing , unno t i c ed, i n a c ommo n
cu l tural ac tivi t y with peop l e .

Of cou r se, Mr. Ke llog g is n ot sitt i ng i n th e t o p ba l cony
seat s ton i ght.

I s us p ec t if h e we r e , howe v er, h e wo ul d b e

pl eased, p l e a sed wi th h ow h i s o r i ginal g i f t h as b ene f i ted
t h e community, p l ea s ed wi t h t hese young p e o p le , a nd pl ea s e d
wi t h how a l l of u s , this e v e n i n g , are re d e d i c ati n g t he
a u d i t o r i um t o se r v e t he g e n e rati o n s wh o wi l l , in t u rn,
fo ll ow u s upon th is s t a g e .

7

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                    <text>Remarks by
Dr. Russell G. Mawby
Last Seminar for the
W.K. Kellogg Foundation's
Community-Based Public Health Initiative
Detroit Ponchetrain Hotel
March 24, 1992

I

I welcome the opportunity to be with you tonight to share a few
observations about this community and public health initiative from a
personal and layman's perspective.

I have certainly enjoyed learning

about your activities and discussions in this series of seminars from
our health staff at the Foundation and have found the issues you are
addressing to be most provocative.

I want to thank each of you and your

institutions for your interest in the new community-based public health
initiative.

It is apparent from your involvement that the agenda that

the Foundation has put before you is a challenging one indeed -- calling
for each of you health professions educators, public health
practitioners, and community organizational representatives, to examine
deeply your long-standing patterns of behavior and interrelationships.
Thus far, the response to this initiative has been quite strong, though
varied, as we would expect.

Yet there is a pattern.

You recognize the

difficulty in what is being asked and the need that it be done.

The

time is right for some groups to reach out -- to set up new linkages
with people and communities to create new partnerships that will
influence health professions education and community health in the
decades to come.

�2

All of you in this room know only too well that the processes of
institutional change, carefully designed to protect us all from hasty
decision or impulsive action, can as easily serve to smother a flame of
innovation.

May you have the courage, the energy, and the genius to

carry through some of the ideas you have been exploring and avoid that
being the case -- again.

I am impressed with this initiative.
are here.

Those who can make a difference

Usually, educators talk with other educators, practitioners

with practitioners, and community people only with themselves.

But all

component parts of the health field are represented in this meeting
local and state health officials; university administrators, teachers
and researchers; doctors; nurses; governmental executives; leaders of
various community organizations.

Remarkable!

Wonderful I

Some of you

will be the vanguard in moving forward, in tangible and gratifying ways,
the concept and genius of the helping professions -- at the moment
accomplished in disciplinary scientific contributions, but with their
potential unfulfilled in preparing practitioners specially suited for
advocating and delivering comprehensive public health services in
partnership with the communities they serve, benefits which therefore
are not yet realized.

As already indicated, my background and my graduate education are in
agriculture.

I come to you as a layman, hopefully an "informed layman"

whose role as chief executive officer of a foundation

-- which each

year provides millions of dollars for programs in health education,
services, and delivery
field.

obligates me to be aware of issues in the

I still recall vividly a series of "rude awakenings" as I first

became involved in the Foundation's programming in health.

I was

�3

dismayed, shocked, disappointed by much of what I learned of the inner
workings, both in education and practice.

While there is much to be

admired and praised, the stark realities which became clear, tarnished
and eroded the pinnacle upon which the health professions had resided in
my mind.

I have tried to learn wisely and to carefully place the

various components in proper perspective and balance.

In so doing, I

have had to learn the lexicon of the back hallways and the differences
between epidemics and epidemiology; to recognize a "utilization
reviewer" or "quality assessor" when I see one; to understand that
"environmental health" doesn't refer to a senior citizen breaking the
ice to skinny dip in a frozen lake; and to appreciate a career ladder in
nursing. (But, I must confess I still cannot distinguish easily a
community health nurse from one who is not.)

Actually I bring more baggage than that to this meeting.

I grew up on a

farm in west central Michigan, not really "rural rural" because the
homeplace is now part of a suburb of Grand Rapids, but a farm
nonetheless and in a family which enjoyed for years the splendid
services of a country doctor, Dr. Jay D. Vyn.

His wife was his office

nurse/receptionist; later his daughter served in that role also.

They

worked together in harmony to treat the sick and the injured, vaccinate
the children, improve sanitation, and protect the health of the whole
community.

They mobilized the townspeople and were supportive of each

other, the patient, the family, the neighborhood.

I am not a nostalgia

buff, yearning for the good old days -- a return to the outhouse,
tuberculosis, and blood-letting -- but there were some things in that
pattern which should still serve us well.

�4

But perhaps my best qualification for being here today is not that of a
foundation executive, but simply a concerned citizen.

I have been

blessed with good health and so my personal involvement with either the
health care system or the public health system has been minimal.

But I

have had more than enough opportunity to be deeply involved -emotionally and in every other way -- in my responsibilities and
relationships with parents, friends, and neighbors.

I have seen at

first hand the petty squabbles between health departments and medical
doctors, between health and social service agencies, and I have seen
over and over again the apathy and red tape and needless bureaucratic
entanglements that defy human logic and need.

I have sought information

and assistance in every conceivable way -- asking, begging, cajoling,
threatening -- to get a glimmer of understanding, an approach to a
problem.

And I have experienced an extraordinary array of responses

empathy, helpfulness, compassion, arrogance, disdain, rebuke, both the
engaging resourcefulness and the pettiness of the helping professions
you represent.

So the perspective I bring is that of a layman -- a

concerned individual, a grateful beneficiary, a constructive critic, an
eager participant in the unending process of making the superb health
system and situation we have today even more responsive, effective, and
satisfying.

II

Many of you are educators, charged with key responsibilities in the
preparation of the professionals who design, manage, and conduct the
affairs of our health care system -- its various components,
institutions, and programs.

You shape tomorrow.

W.K. Kellogg said it

well, "Education offers the greatest opportunity for really improving

�5

on e generation over another."

You are vital participants in the

s election a nd molding of the publi c health professionals who guide our
future .

You help to determine the criteria by which decisions are made

as to who is in and who is out; you shape the pattern of experiences to
which they are exposed; and you establish the criteria by which their
suc cess or failure is determined .

Thus, ultimately, you influence the

shap e, the character, the personality, the morality of our health
system.

We are grateful for the degree to which you succeed; we worry

about the whys, the hows, and the so whats of the job you do; and we are
the beneficiaries -- or the victims -- of the consequences of your
efforts.

Others of you in this room are public health practitioners.

You manage

and give direction to local health agencies, and you c a r r y out and
supervise the array of preventive and protective servi ces which
government provides for the entire community.

Still others of you

analyze and plan and develop policy options for the organization and
delivery of lo cal and regional health services.

And finally, there are

individuals in this room who, like me, are laymen, but committed to
lending a hand as volunteers and dedicated public servants in the
grassroots, civic, and human service organizations that make our nation
unique in all the world.

Quite frankly, I have struggled with how I might most productively
approach my assignment today.

My first inclination was to approach the

task as I always approach the learned professions -- hat in hand, in awe
and in admiration of those who are privileged to serve and influence so
intimat ely the human condition.

Despite the experiences which abuse

�6

that idyllic image, to me there is no higher calling than the health
professions you represent.

But I have chosen a different course in pursuing my task today.

Quite

simply, I leaned back in my chair and said, "Suppose I were a health
professions educator or practitioner.

What would I do?"

As a logical

first step, I then pursued the question, "If I could design it, what
kind of health system would I like for my own community and for the
Mawby family?"

This is not an idle or an impulsive question; it is one

I have been asking myself, members of our Foundation program staff,
l eaders in the health professions for a number of years.

I have finally

concluded that ideally I would have the Mawby family affiliated with a
small team of professionals

perhaps some combination of primary care

physicians, dentists, nurse practitioners, with a
receptionist/bookkeeper, other support personnel in nursing and the
allied health fields.

This group would have appropriate privileges with

community hospitals and nursing homes; referral arrangements with
specialists (mental, physical, social, behavioral), and it would
function within a system that continuously monitored health conditions,
assessed the need for services now and in the future, and made certain
that all citizens had adequate responses to their health needs.
Philosophically the entire system, public and private, would be
committed to a program of health promotion/dis ease prevention or health
maintenan c e, as well as treatment of illness.

Why the emphasis on health promotion/disease prevention?

You in the

public health profession have allowed a system to be designed which
compensates caregivers only for the treatment of my illness or injury.
I can engage specialists to design and implement a preventive

�7

maintenance program for my air conditioner at home, or the elevator or
duplicating machine at my office.

In such a contractual arrangement, I

always have responsibilities which I must fulfill if that contract is to
be valid.

In similar fashion, I would like to compensate a health group

for the design and the continuing monitoring, with my full participation
and fulfillment of my obligations and responsibilities, of a maintenance
contract for my most precious possession -- my health.

Why have the

health professions been so unimaginative, so uncreative, so unresponsive
in this area?

So, that's a brief insight from a layman's perspective of one model of
an "ideal health services system."

There can -- and should -- be many

others, to provide primary care to diverse client groups in varied
settings and to provide public health services to focused populations at
risk.

At the Foundation, we are not in the business of prescribing

models; and we hope many creative ideas will arise out of the new
initiative.

So, that's as far as I will go today as a layman.

As

experts, you will give further consideration relating to various levels
of public health services and to the support strategies of sophisticated
communication technology and the rich resources of research institutions
and academic health centers.

With the range and sophistication of

information technology that is available, public health practitioners in
even the most remote locations can be in touch with colleagues for
consultation and counsel on a continuing basis.

You will think of

people and the range of their needs, and loosen your grip on the
technology that strengthens the confidence of professionals only, but
with little benefit for members of the public.
As a layman surveying the health scene today -- both in education and in
practice -- I see the "bits and pieces" as superb.

By "bits and pieces"

�8

I refer to our professional schools, in public health, medicine,
nursing, dentistry, pharmacy, administration, allied health, all the
rest; the professions, with dedicated and competent individuals and
effective associations; the various practice settings, including solo
and group offices, clinics, hospitals, research and teaching centers.
All superb; without question, the finest in the world.
But I have the uneasy feeling that too little thought and effort have
been given to rationalizing the whole, with an objective of serving
maximally the interests of the total community.
major failing of our public health system.

And this perhaps is the

In the one profession that

is charged with setting our national directions for health policy, we
have only mixed signals and half-considered mewlings.

The "total

system" (this phrase sounds tidier, more prescribed and restrictive than
intended or possible)

with multiple alternatives and pluralism in

every sense -- should be particularly sensitive to the public it serves
and by which it is sustained, subjugating the more selfish interests of
professions and institutions to the higher purpose.

We lack a "grand

design" or a series of grand designs which bring together in most
effective ways the expertise of the various health professions, and
networking more efficiently the resources of the health care
institutions of our society.

Wisely done, building on the terrific

strengths of the day but responding objectively and sensitively to the
demand and unmet needs of the public, the result surely will be far
greater than the simple sum of the parts of which it is comprised.

It

goes without saying, surely, that this core public health function
should occur not only at the macro level -- global and national
in cities and counties and communities throughout the country.

but
As

public health educators and practitioners it is your challenge to
fulfill such a vision and goal.

It is not enough to be simply an

educator in health administration or specialist in environmental health
services.

You must see the larger picture, with its strengths and

shortcomings, and move relentlessly toward the realization of the better
situation.

Universities, of which the schools of the health professions

are a part, have a special responsibility.

They are the knowledge

reservoirs of our society, established and sustained to preserve,
create, and transmit knowledge.

An unending challenge is that of

�9

mobilizing these knowledge resources in ever more effective ways to deal
with the concerns of society.
While there is much in the health scene in this country of which you can
be justifiably proud, there is still much "unfinished business."
Hopefully the health professions -- with you in public health in the
vanguard -- will provide aggressive and imaginative leadership in
addressing issues of concern, lest the responsibility fall by default to
those less able.
III

Recent health programming of the W. K. Kellogg Foundation focuses on
community-based health services, as you have heard from our health
program team over the past few months.

Since 1987 more than 75 projects

have been funded by the Foundation as models for community-based,
problem-focused

hea~th

services.

Let me tell you about three of them.

First, there is the project that you know already -- conducted for and
by the residents of an Atlanta public housing project.

You have heard

Avery and her team talk of trying to piece together the fragmented lives
of adolescents, putting the focus on their self-esteem by tying the
threads of desperate interventions together -- drug education, sex
education, AIDS education, pregnancy counseling, job training literacy
tutoring, and more.

Shouldn't public health education be rolling up its

sleeves and going to work on preparing health professionals to shoulder
their part of the burden?
In another instance, one group from a health professions school is being
funded to address the basic health and human service needs of masses of
isolated urban immigrants.

There they deal with language barriers,

illiteracy, and tropical diseases, to name a few.

The group's tether to

their school and to the other health professions' schools of its
institution is thin indeed.

Hopefully, public health students will

attain valued educational experiences in this program.

Yet, the support

so far from the parent institution is "long distance encouragement."
Like big ships, academic health centers change their course ever so
slowly.

�10
And a third example, although I could go on and on, is that of a
comprehensive program for young black males to teach high school
graduates to read, to improve the nutritional status of young blacks, to
provide basic health services, to help them find jobs, and in the words
of the project's director, "to turn them away from their syndrome of
self-hate."
These are but a few examples, and as I mentioned earlier, there are many
more from our projects comprising our primary health strategy.
are four supporting strategies in our health program as well.

There
They are:

informing poli cymakers, information technology, leadership development,
and the one that is the focus of this initiative, health professions
education.

Health professions education is critical of course.

If our

support of these specific community-based, problem-focused projects is
to lead to wider and system-wide impact, we must involve professions
education, and public health is one of the critical elements in such a
venture.
We emphasize community-based health services.

As public health

professionals, you understand the issues of primary health care and of
population medicine, so there is no need to comprehensively address this
topic.

We are asked so often what we mean by community-based services,

probably because it means so many things that it means so little.

I am

not going to help with the definitional problem, but I would like to
reflect on a few things that are important from my layman's perspective
-- and I suspect to most people as well.
It may be appropriate to begin with a problem identified in the writing
of Herodotus some 2400 years ago.

The Greek historian perceived a

discontinuity of care in his native land, and he lamented, "Each
physician treateth one part and not more.

And everywhere is full of

physicians; for some profess themselves physicians of the eyes, and
others the head, others the teeth, and others of the parts of the belly,
and others of obscure sicknesses."
Herodotus was correct in his view that a discontinuity of care can
result from the trend toward overspecialization.

Public health

services, offered or provided in a fragmented fashion, likewise are

�11

difficult to deal with.

But the problem goes deeper:

often

accompanying such specialization is the problem of transfer of
information between divisions or branches of the same agency, thereby
crippling it as the community's comprehensive resource center in health.

Let me use a personal example to illustrate what I mean.

My mother, by

the time she reached her mid-70s had several different health problems,
including cancer and complications from a series of strokes.
In the course of her cancer treatment, she was shunted from one
specialist to another, from internist to surgeon to radiologist to
oncologist, none of whom really took a comprehensive look at her
problems in order to assess her overall condition.

The internist who

diagnosed the problems initially refused to continue as her primary care
physician, so the responsibility for continuity rested with the patient
and her family, certainly an unsatisfactory assignment by default.

We

encountered another stumbling block -- a great reluctance, and at times,
refusal on the part of several physicians to transfer medical records of
the care they gave my mother to other physicians who also were treating
her.

Consequently, examinations, tests, and procedures were duplicated

unnecessarily, at inconvenience, discomfort, and cost.

I understand the

reasons given, but I do not accept the final result as adequate or
defensible.
one.

There must be better ways.

This example is not an isolated

Friends and associates have told me similar stories, and you can

surely add anecdotes of your own.
While my example centers on physicians' behavior, overspecialization and
a lack of coordination in care are not problems confined to anyone of
the health professions.

Specialization, some observers contend, has

resulted from the implementation of technology in almost every field,
forcing each citizen to deal with an ever-increasing number of providers
of service.

The specialization of health education and health services

is, in many ways, an achievement in which America can be proud.

But at

the same time, we must manage it so that it does not become an end in
and of itself.

If such specialization results in frustration and

fragmented, incomplete community health services, it needs rethinking
and rearranging.

This problem should be addressed by all health

professional schools, not excluding schools of public health.

�12

IV
Experts keep telling me that access to health care is a serious problem
only for the urban poor and for people in remote rural communities.
That simply is not true, if the measure we apply for adequacy goes
beyond the most primitive or basic standard.

In communities of all

types, urban and rural, without regard to economic circumstances, many
families have real difficulty in gaining access to satisfactory primary
care on a continuing basis.

Let me use a true story to illustrate the issue of availability of and
access to health care.
Not long ago on a visit to a county seat town in southern Michigan,
I met with a group of young physicians.

I asked them, "If the

Mawby family moved to this area, could any of you take us on as new
patients?"
There was a quick consensus, DOh yes, Russ Mawby, chairman of the
Kellogg Foundation, of course we will get you in."
"No, no," I said.

"Russ Mawby, 'wi t h a wife and three kids, living

on 40 acres south of town."
Again there was a quick agreement, "None of us is taking any new
patients.

You'll just have to go to the emergency room at the

hospi tal. "
I don't believe that is a satisfactory answer to primary care for
families; emergency room care should be for emergencies, not serve as a
usual point of entry for primary care.
As a layman, I have observed that health professionals -- in
particularly physicians, but to a degree all health professionals
have no problems gaining access to the health care system.

If their

child or mother or good friend needs to see a doctor, even a specialist
who is booked six months in advance, there is no problem of access.

I

�13

suspect this may be a fringe benefit which also extends to you as public
health educators and practitioners.

But don't let this lull you into a

belief that this is therefore no problem for the rest of us, regardless
of geographic, cultural, or economic circumstance.
Innovative approaches to encouraging physicians, nurses, dentists, and
other health professionals to practice together more efficiently and
effectively, including the provision of care in underserved areas and to
unreached clientele, must continue to be developed and supported by
public health officials so that all people, whether they be affluent or
poor, and whether they live in the city or the country, have access to
quality health services. Public health all too often functions as an
island -- distant from the practice arrangements and practice anomalies
of the licensed caregivers, never acknowledging that its own
disassociation is but another part of the problem.

v
Notice -- I said quality health services
basic concern of all.

certainly a persistent and

In recent years, not just in the practice of

medicine, quality increasingly has come to be defined in terms of the
application of high technology.

We pride ourselves on making use of the

latest equipment, procedures , and systems whether in medicine, public
health, the auto industry, or communications.

In the health field this

emphasis on technology can contribute to a failure to recognize that
actual public health services may be just as good or better in the
small, modestly equipped facilities.
Universities have taken the lead in applying high technology to health
professions practice (as well they should) but they must not rush so far
ahead that they forget the human dimension

the public's perception of

quality, which often hinges on how people are treated, individuals and
families, not just the health problem.

Despite statements by individual

faculty members that they recognize this citizen-receiver perception of
quality, as contrasted with the professional's perception, most
observers are unable to note much evidence of that recognition.

�14

If you or I were to have a coronary today, our spouse would not walk
into the hospital and ask, "What's the average length of stay?"

But

that yardstick has been too much a primary measure of "quality" in
facili ty reviews.
in pain?
him?"

Instead, a loved one is likely to ask, "Is he or she

Is he being kept comfortable?

Is someone with him?

May I see

Administrators tend not to worry enough about those humanly

critical gauges which are so significant both to the patient and the
family, and to the patient's ultimate recovery.
There is a definite need for educators to give as much consideration to
the public's perspective on quality as it gives to health science and
research.

Many respected authorities have long called for increased

attention to the humanities and social sciences as a means for
instilling humane concerns for the human condition in the education and
training of public health professionals.

In the new initiative, I hope

steps are included to make this dimension central to all health
professions education.

VI
My closing thought would be a return to my first observations:

1) While

there is much in our health care system in this country about which we
can be proud and while in fact, it is unequaled in the world,
improvement is possible; there are shortcomings which need to be
imaginatively addressed; and 2) as public health educators and
practitioners, you will visibly shape tomorrow.
What will the new public models be like?

I don't know the details and

it's not the Kellogg Foundation's style to shape those details.

Someone

said that the trouble with predictions is that they deal with the
future, but undaunted I will turn on my future scope to 20 years hence.
I can see the outlines of a vision.
The vision is of a community that is mobilized and empowered by its
citizens to engage in an effort to improve the health and well-being of
all those who live within that community.

Ordinary people are engaged

in collective action through schools, worksites, churches, civic
organizations, or political action groups, to address the problems which

�15

surround them.

For health concerns they are linked in partnership with

administrators from the local hospital, leaders of the professions
(medicine, nursing, dentistry) and in particular with staff from the
local health department.

These public health professionals are

knowledgeable not only about traditional public health issues (things
like contagion control, health promotion/disease prevention,
occupational safety, human nutrition, and the like) but also in the
process of community organization and human development.

Both groups

citizen leaders and health professionals -- work together,
collaboratively, to address the issues that threaten community health
always with an ear to the priorities and special cultural approaches
that make most sense to the people who encounter the problems on a
continuing basis.
In my vision I see something more ... a health department that is so good
at its business of building the community and promoting its health
interests, that it also is the site where future public health
professionals are educated and trained.

Students learn in depth about

rabies and animal control by walking the streets with health department
staff.

Students make home visits with public health nurses, and they

plan and design a public relations campaign against smoking and drugs
with real experts in the communications field.

Most particularly, they

become knowledgeable about community "affairs and citizen action by
working side-by-side with neighborhood leaders, men and women who are
committed to improving the lives of people outside their own family or
personal acquaintances.

In this cauldron of work and learning, the

issues of equity and social justice are not just phrases in a course in
philosophy, but they are basic tools that are inherent in a profession
that is committed to improving the lives of people.
I know -- and you know -- that our society will not permit the present
state of affairs in health care to last forever, and the pressures are
growing upon you as policymakers to find solutions; more people have
needs to be served, and the costs are increasing at a rate well above
inflation.

What elected officials seek are solutions that they can

support and implement.

They need public health and community leaders to

shift from being part of the problem to being part of the solution.

We

hope that the Kellogg initiative will give some of you the opportunity

�16

to create and implement such solutions.

We -- elected officials and

policymakers, city folk, rural folk, the underserved poor, the upper
middle class, the young and the elderly, me and my family -- are all
counting on you.
In most areas of human concern "we know better than we do."

Certainly

this is true in your chosen field of concentration, the education and
practice of professionals in public health.

For in fact, a great deal

more is known about what good health could be and should be than is
generally put to use.

The unending challenge to you is to move reality

closer to the vision of that which ought to be.

I wish you gods peed and

look forward to that day in the future when we celebrate together your
achievements.

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                    <text>Thank you, Mr. Chairman, Ladies, and Gentlemen:
It is a privilege, an honor, for me to be with all of you
this evening to join in saluting these folks we have come
to know so well and to regard so highly, Jean and
what's-his-name here.
In nearly four decades at the W. K. Kellogg Foundation, Andrew
has earned a special place in the hearts and memories of all
of us, with his distinctive style and engaging ways.
One thinks first of the daring, the flamboyance, the audacity
of his trend-setting pace in men's fashions.

Few people can

equal Andy's reputation when it comes to style of dress ...
fortunately ...
And few can match his

performan~e

as a distinguished sports

analyst ... always predicting the Detroit Tigers to win the
pennant.

One cannot find a more loyal and persistent Michigan

fan -- although he's been very quiet this basketball season.
Andy is a virtual walking encyclopedia of sports trivia.
It's amazing -- he can recall that the Michigan Wolverines
trounced the Michigan State Spartans 55 to nothing in 1947
but can't remember whether the staff meeting tomorrow is at
9:30 or 2.

But spectator only he is not -- he is an avid participant
as well in active games of all kinds.

Today he reigns as the

�2

unquestioned star of our Foundation racquetball squad,
playing with a vigor and an abandon that has earned for
him the admiring moniker "The Gazelle."
He has pursued with no less dilig ence and enthusiasm his
professional career, a faithful, hard-working employe e who
stays awake nights planning various strategies.

Some have

felt it would be better if he stayed awake days.

In spinning

his programmatic strategies he is genuinely a modern
philosopher -- he redoubles his efforts after losing sight
of his objectives.

But he always cuts through any confusion

that may arise over statements he makes.

Roused from a

somnambulant moment of meditation during Foundation programming
meetings, he will enjoin us, "How can I tell you what I think
until I hear what I have to say?"

That sort o f lo gic is hard

to argue against.
Seriously, Andy -- as all assembled here well know -- has
made a distinctive and distinguished contribution through his
various responsibilities with the Foundation.

His reputation

is international, his contributions are innumerable, his
friends are legion.
we love you.

Andrew, we admire you, we respect you,

While your role at the Foundation is changing,

we look forward to your continuing service as a Senior Program
Consultant and Director of the Kellogg National Fellows Program
for the remainder of this year.

And we look forward to a

lifetime of good friendship and enriching colleagiality.

�3
As many of you know, Andr ew P a ttullo came to Battl e Cr eek
a n d th e W. K. Kellogg Foundati on in 1943 a s a Kel l o g g Fellow
in Hospit al Adminis tr a t i on .

Through the year s we have had

man y , man y Kell ogg Fell ows .

Th e usual pattern has been f o r

a Fe ll ow to sp end one, or two , or three years with us and
th en mov e o n to gainful e mp lo yme n t .

But not Andr ew .

Thus,

amon g hi s many distinctions is th at of bein g the l on g estte nu r e d Kello g g Fellow.

True t h e n to the Foundation' s

p olic ie s , pro c edures , and proto col , we wish on this memorable
occ asi on to present to And y his Fellowship Cer tific ate:
THIS I S TO CERTIFY THAT
ANDREW PATTULLO
WAS A KELLOGG FELLOW
IN
HOSPITAL ADMINISTRATION
AND
LEADERSHI P IN PHILANTHROPY
1943-19 82

RGM
3/2/82

�</text>
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                    <text>A LAYMAN' S PERSPECTI VE ON
PRIORITIES FOR HEALTH PROFESSI ONS EDUCATI ON REFORM
Remarks by
Dr . Rus s e l l G. Mawby , Pres ident
W. K. Ke llogg Founda t ion
March 17, 1982
Heal th Pr o fe s s ions Edu cation Confer en c e
Universi ty o f I llino i s, Chic ag o

I.
I wel come t he invi t a t ion to be wi th you t oday and
t hank you f or t he opportuni ty to o f f e r a f ew ob serv a t ion s
f r om a l ay man 's pe r spe c t i ve on "Priori ties f or Health
Pr o f e s sions Education Ref or m." I hope t he s e thoughts
f r om a grateful beneficiary of your pro fe ssions , a
f r i endl y c r i t i c o f the proces s and sy stem, can add a
us e ful dimension to your delib era ti on s.
In reviewing the program I am s truck, in par ticular,
by two point s.

First, t he depth and bread th of the

t op i c s addre ss ed and t he qual if i cations o f t he spe ake r s
and r esource people are most impressive.

Hope fu l ly the

presenta t ion s and di scuss i on s with you r col l e ague s i n
the heal th pro fess ions educ ati on f i e ld hav e challenged

�2

you r t h i nki ng , s ubstan tiat ed s ome o f yo u r own beliefs,
and given you pause f o r though t.

One challenge always

is to have a confe r enc e such a s th i s make a r eal d i f f e r enc e
"back home."

Too of t en we r etu rn t o a he c t i c schedule ,

a loaded desk , a c l u t t e r ed calendar.

In th e busyn e ss

o f ca t ching up, keep i ng up, and cop ing wi t h t he crises
of t he momen t, li f e -- and t he curr i cu l um -- go unaltered
by mee tings such as this.

The proce sse s of i n stitut i on a l

change , c a r efully des igned to protec t us all f r om h a s ty
decision or impulsive action , can a s e a si ly s erve to
smother a flame of i nnovation.

May you h ave t he courage,

t h e energy, and the genius t o avo i d t hat b eing t he
cas e -- again.
Second, I am i mpre ssed wi th the compr ehensive
fram ework of t h is mee t ing.
conten ts, everyo ne is h e r e.

At l ea s t i n t he tabl e of
Us ua l l y, ph ysicians talk

with phy s ic i an s , nur se s with nu r s e s, pub lic h eal t h
s pe c i a l is t s wi t h s oc i ologi st s and pol i t ical sci ent is t s ,

�3
and den ti sts wi th themselve s .

But a l l dimensions of

t h e h ealth profe s sion s are rep r es en ted i n t his meeting -t h e basi c sc ienc e s, medi cin e, dentis try, nur s ing , admi n i s trat ion, pharmacy , pu bl i c he al t h, t he alli ed h e a l t h
f i e l ds .

Remarkable!

Wonder f u l !

Perhaps you wil l be

t h e v angua rd in moving forw ard, in t angib le and gra tify ing
way s , t he conc ep t an d gen i u s o f the academic hea l th
cente r -- at t h e momen t accomplished in d i s c i p l i n a r y
sci enti f ic con tributions, bu t wi t h t he i r po t ent i a l
unfulfi lled i n program s f or main t aining h e al t h and
promo t ing i n t erprofessional educ a t i on , benefi ts which
the r efo r e a r e no t yet r e a l iz e d .
As alre ady i ndicat ed, my bac kgr ound and my gradua t e
education are in agri cu l ture.

I come t o you as a

l ayman , hope fu l ly an " in f ormed layman" whos e ro le as
chi e f ex e cu tiv e of ficer o f a foundation -- which each
ye a r provides abou t $2 5 mil l ion f or demon s t r at i on

�4

programs i n health education , s ervices, and delivery
ob ligate s me t o be aware of i ssue s in t he f ield.

I

still recall vividly a s e r i e s of "rude awakening s" as I
f i r s t bec ame involved in the Foundation ' s programming
in hea lth.

I was dismayed, shocked, d isappoin ted by

much o f what I learned of the inner workings, both in
education and practice.

Whil e t h e r e is much to be

admired and praised, the s t ark realities which became
clear, tarnished and e r oded the pinnac l e upon which t h e
health pro fes sions had resided in my mind.

I have

tried to learn wi s ely and t o ' c a r e f u l l y place the various
components in proper perspective and ba l ance.

In so

do ing, I have h ad to l ea r n t h e l exic on o f t h e hospital
hallways and the differenc e s between radio logy and
rh eumato logy; to recogniz e a "third party payor" when I
s e e one; to understand that " f our - handed dentistry"
do esn't re f e r to a clumsy practitioner or a ca r n i v al
f r ea k ; and to apprecia te a care er ladder in nursing

�5
(bu t I mus t confe s s I s till canno t dis t ingu ish ea s i ly a
nur se pract itioner f r om one who i s no t .)
Ac tually I bring mor e baggage than t ha t to t h i s
me e ting .

I grew up on a f a r m i n west cen tra l Mi ch i gan ,

no t rea lly "rural rural" b e cau s e t he ho mepl a ce is now
part of a suburb o f Grand Rapi ds , bu t a farm nonethe less
and in a f amily which enjoye d f or ye ar s th e spl endi d
s ervic es o f a coun t r y doc t or , Dr. J ay D. Vyn.

His wife

was his of f ic e nurse/rec ep t ioni s t ; l a t er h is daugh t e r
s e rved in t h at r o l e al s o .

They worked t oge t h e r in

ha rmony -- we no w ca ll th a t jo i n t prac tic e -- suppor t ive
o f e a ch othe r, the pati en t , th e f ami l y .

I am not a

no s t a l gia bu f f, yearn ing fo r t he go od old days -- a
re tu rn t o the ou t-hou s e, t ube r cu l os i s , and bl ood l e t ting
but the re were s ome th ings in t h at pa t tern which would
s t i l l s e r v e us well.
But perhaps my bes t quali f ic a t ion f or be i ng here
t oday i s not th a t o f a Foundat ion execu t i v e but simply

�6
a layman -- a son, husband , parent, conce r ned c i t i zen .
I h av e b een bl es sed with good he a lth and s o my pe r s on a l
i nvolvement wi th the heal th care s y stem has be en min imal .
But I have had more t h an enough opportunity t o b e
deep ly involved - - emotiona l ly and in ev e r y other
way -- in my r e spon s ib i lit i e s and re la t i on s hip s with
bro thers and si sters, paren ts, f r i ends .

I hav e spent

mo re hours than I care to r ememb er a t a ho sp i ta l beds ide,
l e an i ng on the wall o f a ho spi ta l corrido r, s itt i ng
endle s sly i n a waiting room.

I have sought i nfo r mat i on

and assistanc e in eve r y conce i v able way -- asking,
begging, cajo l ing, thre a ten ing -- t o ge t a tidbi t o f
informa ti on, a glimpse o f the t r uth , a glimmer o f
unders t anding .

I hav e exper i enced i t al l -- t r i umph s

and t r age d i e s , compas sion, arrogance, s e l f l e s s n es s ,
in sensitive cal lou sne ss, both the brilliance and the
pet t i n es s o f th e car i ng p rofessions you r epresen t .

So

the perspec tiv e I bring i s t hat o f a l ayman -- a conc erned

�7
individual, a grateful beneficiary, a cons t ruc tiv e
c r i t i c, an e ager p art i cipan t in t h e unending proc e s s o f
making the superb hea lth sy s t em and situ a ti on we hav e
to day even more re s ponsive, e f fe c t i v e, and s at isfy i ng .

II .
You are educa tors, t ho s e charged with key re s pon s i bi l itie s in t he p r epa r a ti on o f th e pro fe s sional s who
des ign, manage , and conduc t t he a f fa irs o f our h eal th
care sy s t em -- its variou s co mpo nents, i nst i t u t i ons,
and programs.
it we l l :

You shape tomorrow .

W. K. Kellogg s a i d

"Education o f f ers t he grea t e s t opport uni ty

fo r re al ly i mprov ing one genera tion ove r another ."

You

a r e vi tal par ticipan t s in t h e s e l ec t ion and molding o f
phys i cians, nurs e s, pharmac i s t s, den ti sts, and other
hea l th pro f e s s ionals of t he futu r e.

You help to determine

the cr iteria by wh ich the t ough de c is ions are made as
t o who i s 1n and who i s ou t ; you shap e the pa t te rn o f
experienc es to which t hey are exposed and t he ri gors t o

�8
which they a r e s ub jecte d and you e stabli sh t h e c r ite r i a
by which their suc ces s or fa ilure i s determined.

Thus,

ultimately, you i n fl uence t he shape, t he character, t he
personali ty, the moral ity of t h a t which we c al l our
heal th care system.

We are grate ful f or the degre e to

which you suc ceed; we worry about the whys, the hows,
and the so whats of t he job you do; and we are the
benefic iarie s -- or the vi c t i ms

-- of t he consequences

o f your e f f or t s.
Quite frankly, I have struggled with how I might
most productive ly appr oa ch my ' assignmen t t h i s morning.
My fi rs t i nc l i na t i on was t o approach the ta s k as I
a lways approach doctors and nurses -- hat in hand, in
awe and in admiration of t hos e who are privil eged to
serve and inf luence s o intima t e ly t he human condition.
Despite many experiences whi ch abuse that i dyllic
image, t o me there i s no h igher calling than the caring
profes sions you repre sent.

�9

But I hav e cho sen a dif ferent cour s e in pur suing
my t a s k today.

Qui t e simply , I l eaned back in my chai r

and said, " Suppose I were a he al th profe s sions educ ator .
What would I do?"

As a l ogic al f i r s t s t ep, I t he n

pursued th e question, "I f I cou l d de s ign i t , what kind
of a health car e a rrangemen t would I l ike f or the Mawby
f ami l y ? "

Thi s i s no t an idl e or an impul sive qu estion;

i t is on e I have been asking mysel f, memb er s o f our
Founda t i on p rogr am s ta ff , l eaders i n th e h e al th pro f e ssions for a numbe r of years.

I hav e f i nal ly concl ud ed

tha t i de al l y I would hav e t he ' Mawby fami ly a f f i li a t ed
with a sma l l group prac tice consi sting o f thre e or f our
f ami l y phy s i c ians , a ped ia t r i c i an and an ob s te tri cian gyne col og i st , working appropria t e ly and i n ha r mony wi th
nurs e pract itioners , wi th a r ecep ti oni s t /bookkeeper,
other s uppor t personne l in nur sing and the al lied
health f i e l ds , and two dent is t s.

This group would have

appropria t e privil ege s with community hos p i t a l s and

�10
re f erral a r r angemen t s with spe cial i s ts.

Ph i l os oph i c a l l y

t he group would be commi t t e d to a program o f he al t h
promo t ion/di s eas e preven tion or hea l th main t enance, a s
wel l a s t r ea tment o f i l lne s s.

Now l e t ' s t a ke a momen t

t o con s ide r thi s model .
First, t he cor e o f t he gr oup would be three or
f ou r family phy sic ians, conc erned with t he i nd i v i dua l
and wi th t he f ami l y .

When our f amily phy s i c i an wa s

away , we woul d be covered by on e of h is group partner s
who would have complete acce s s t o ou r heal t h r ecords.
When warranted , t he s e f amily practit ioners would i nvolve
app ropri a te s pec ial i s ts fo r consultat ion and/o r t re a t men t .
They would be working i n harmony wi th nu rse practit i one r s .

Very o f ten my minor complaints do not r equire

t he atten ti on or time of a board-c er t i f i ed s pe c i a l i st .
I am qu it e con ten t to b e t r ea t e d by a comp eten t nurs e
prac ti t ioner, wi t h con fidenc e t ha t i f s he i den t if ie s a
probl em t ha t s h e t hinks r equi res f u r t he r exp e r tis e , s h e

��12
the profess ions t o addres s t hi s idio sync rasy in t he
pre sent patt ern of practic e is dif ficult t o fa thom.
And t he empha sis on heal th promotion/disease
prevent ion?

You i n the hea lth pro f e s sion s have de signed

a s y s t em whi ch compensates yo u only for t h e treatmen t
of my il l ne s s or i n j ury .

I c an enga ge s pe c ia l is ts to

des ign and implement a preventive maintenance program
f o r my air conditioner a t home, or the e l ev a t o r or
duplicating mach ine a t the offic e.

I n such a contractural

arrangement, I always have responsibili ties which I
must fu lfi l l if t ha t con tract is t o be v a l i d .

In

similar fa sh ion, I would l ike t o compen s a t e a health
care gr oup for t h e de sign and the con tinu ing monitoring,
wi th my f u ll parti cipa tion and f u lf i l l men t o f my ob ligations
and r e sponsibili ties, o f a maintenan ce contract for my
mo st precious possession

my health.

Why have the

health pr o f e s s i on s b een s o un i magina t i ve , so uncreative,
so unre sponsive in t his area?

�13
So, t ha t' s a br i e f in s i gh t from a layman' s perspectiv e
o f one mode l o f an " i de a l primary c a r e arrangemen t. "
Th e r e can - - and should -- be many o th e r s, t o provide
pr ima ry care t o diver s e c li ent group s i n va r i e d se ttings.
Th a t ' s a s f a r a s I wi l l go today as a layman.

As

exper ts, you wil l giv e f ur t h e r con s ide ra t ion re la ti ng
to s e condary and ter tiary l ev e ls of car e, of f e ring t h e
bene f i t s of superb specialization and sophis t i ca ted
t e chnol ogy and linking primary car e prov ide r s ul tima t ely
t o th e rich re s ou r c e s of r e sear ch i nst itu t i ons and
academic health centers.

Wi th modern commun i cat ions

t e chnol ogy , pract i tione r s i n ev en t h e mo s t r emot e
loca tions can be i n tou ch wi th colleague s for cons ulta tion
and counsel on a cont i nui ng basi s .
As a l ayman surveying the health c are s c ene t oday
both i n educa tion and i n pra c tice - - I see the "bits
and p ieces" a s superb .

By "bi t s and p i eces" I re fer t o

our pro fe ssional s chool s, i n medic ine, nurs ing, dentis t ry,

�14
pharmacy, admini stration, a l l i ed h eal th, a l l t h e rest;
the p rofessions, with dedica ted and compe tent indiv idual s
and e f fec tive associa t ions; t he various pract i ce settings,
including s ol o and group o ffi ces, clinics, hosp i tal s,
research and teaching cent er s.

Al l superb, without

quest ion t h e finest i n the world.
But I have the uneasy f ee l ing th a t t oo l i t tle
t hough t and e f f or t has been given to rat iona liz ing t h e
whole, with an object ive of s e r v i ng maximal ly t h e
int e r ests of the ultima t e beneficiari e s .

The "total

system" (this ph r a s e sounds tidier, more prescr ibed and
restric tive than intended or possible)

with multi pl e

alterna tives and pluralism i n every sen s e -- should be
particularly sensitive t o the publi c it s e r ve s and by
which it is sustained, sub jugating the more s e l f i s h
i n t e r e s ts o f p rofessions and institutions to the higher
purpos e.

We lack a "grand des ign" or a s e r i e s o f grand

designs which bring t oge t h e r in most effec tive ways th e

�15
exper t ise o f t he various h eal th p ro f essions, and networking
mor e e f f i ci ent l y the resource s o f th e h e alth c are
i n s t i t u t i on s o f ou r s oci e t y.

Wi s e l y don e , building on

t he t e r r i f i c st r ength s of t he day bu t r e spond ing ob jec tiv e l y
and s en s i t i v e ly t o t he demands and unme t needs o f t he
pub l ic , th e res u lt sure l y wil l be fa r gr eat e r t h an t he
s i mp le s um of t he par ts o f which i t i s compri sed.
As e du c a t or s i t is yo ur ch a l l enge t o f u lf i l l such
a vis i on and go al .

I t i s not enough t o be s i mp l y a

nur s e educato r or a medica l e duc a t o r .

You mu s t s e e the

larger p i cture , with i ts str engths and shor t comings,
and mov e re l entles sly t owa r d t he r eal i z a ti on of t he
b ett er s i t u a t i on .

Un i v e r s i t i es , of which the schools

of the h ealth pro fe s sions a re a p art, a re the knowl edge
res e rvo ir s o f our society, e s t ab l ish ed and s u s t a i n ed to
preserve , c reat e , and transmi t knowl edge .

An unending

chall enge i s th a t o f mobi liz ing t hese knowledge r esources
i n ever more e f f e c t i v e ways to deal wi th th e conc ern s
o f s oc i e t y .

�Whil e t he re is muc h in t h e hea l th c a re s cene i n
this coun try o f whi ch you can be j u s t ifi ab ly p r ou d ,
there i s st i ll much "un fini shed bu siness. "

Hope f ul ly

the health profe s sion s -- wi t h you as educators in the
v anguard - - wil l prov ide aggressive and i mag i na t i v e
leadership i n addres sing i s sue s o f concern, l e s t the
r e s pon s i bi li t y f a ll by defaul t to t ho s e l e s s able .
III
I n t he he a lth programming o f t he W. K. Ke l logg
Founda tion, our health program team fo cus e s on fi v e
issues :

av ailability and a cc e s s to h ealth care;

comprehen siv eness and c on ti nu i ty; qu al ity ; co s t
con t a i nmen t and produc tivi ty; and he a l t h promot ion/dis e a se
preven t ion/pub li c he a l t h .

As health profess ional s you

unde r s t and the se i s sues and the i r ramif ications so
t h e r e ' s no need t o el abor a t e in detail, but I would
commen t on e ac h br i e fly since t he y re late so cl ear l y to
your opportun i t i e s i n educ a t ion.

Because the issue s

�are s o in terrelated, I ' l l no t t r y to s eparate t h em
artif ic ially bu t simply t ou ch on t hem in a natura l
sequence.
It may be appropria te to begin with a problem
identi fied in the writ ings o f Herodotu s s ome 2400 y ears
ago.

The Greek historian perceived a disconti nuity o f

care in his n a tive l and , and he lamented, "Each physi c i a n
t r e a t e th one part and not more.

And everywhere i s f u l l

of physicians; f or some pro fe ss themselv e s phy s ician s
o f t h e eye s, and others the head, other s t he t e e t h , and
others o f th e pa r ts about the be l ly, and o th e rs of
obscure sicknesses."
Herodotu s was corr e c t in his view t h a t a discont inuity
of care c an resul t f r om t he trend toward ov erspecia lizat ion.
Health care, o f fered or provided in a fra gmented fa sh ion,
is difficult to deal with in itself but the problem
goes deeper.

Oft en accompany ing s u ch spec ia lized care

i s the problem of t r an sfe r o f i n f ormati on between

�pr ov ide rs o f c a r e who unwi tt ingly or wors e, knowi ngly,
inh i b it t h e p ati ent' s a cce s s to comprehens i ve c are.
Le t me u s e a pe r sonal exampl e t o il l u s t r a t e wha t
mean.

l

My mother, by th e time she r eached h e r mid- 70 s

had s ev era l different he al th probl ems , i nclud i ng cance r
and compli ca t ion s f r om a se ries of s t r oke s .

In th e

cours e o f her cancer t r e a t men t s he was s hunted f r om on e
s pe c i al i st to anothe r , f r om in terni s t t o s u rgeon t o
r adio logi s t to onco logi st, none of whom r e ally took a
comprehensive l ook a t her problems i n orde r to a s s e s s
her ov erall condi tion.

The i n t erni st who diagnosed the

probl ems ini tia lly re fu s ed t o conti nue a s he r primary
c a r e phy si c ian , so t h e r espons ib il ity f or continuity
rested wi th the pa tient and he r f ami l y , c erta i nly an
unsat i s fac tory as signmen t by de fault .

We encountered

another s tumbl ing b lock - - a great re luc tanc e, and at
t i me s , r e f us a l on t h e p ar t o f seve r a l phys i c ians to
t r an s f e r medi cal r eco rds o f t he car e t hey gave my

�mother to other phy sicians who also were t r e a t i ng h er.
Consequently, examinations, tests, and procedures were
duplicated unnece ssari ly, a t inconven ienc e, d iscom f o r t ,
and cost.

I understand t he reason s given, bu t I do not

accept th e f i na l r esu lt a s adequate or de fen s ib le.
The re must be better ways.
isolated on e.

Th i s examp l e is not an

Fr i ends and assoc iate s have told me

s imilar stories, and you can surely add anecdote s o f
your own.
Overspecializa tion and a lack of cont inui ty in
care are not p roblems confined t o the practice o f
medicine.

Speci alization, some obs e r v e r s contend, has

re sulted from t h e imp lemen t a tion o f technology i n
almost every f i e l d, forcing the i ndividual t o de a l with
an ev e r - i nc r e a s i ng number of prov iders o f s ervic e.

The

spec ia lization of h ealth education and he a lth services
is, in many ways, an achi evement in America that we can

�20
be proud o f.

But at the same time, we mu s t manage it

s o that i t do e s no t bec ome an end in and of i t s e l f .

If

s u ch spe cial izat ion resu l t s in f r u s t r a t i on and f r a gmen t e d ,
incompl ete patient care, i t needs rethinki ng and re arranging.
What does t h is mean in terms of health profe s sion s
education re f o r m?

It means we mus t con sc ious ly and

with de termina tion move toward making the academic
heal t h center t h e foc us for compr ehens i v e , interprofess i on al education -- education which begin s t o remov e
professional barriers th a t s tand in the way o f mor e
effective, patient-c entere d h ea l t h care.

And, it means

encouraging s t uden t r ecep tivenes s t o t he kinds of joint
practice arrangement s which can ultima t e l y bring i mpr ov emen ts
i n c linical settin gs.
In t he absenc e of an int egrated approach s uch as
might be provided by an ac ademic heal th c en t e r , t he
re sponsibility keep s coming ba c k to t he i ndividual
schoo ls whi ch prepare dent ist s , nurses, physicians,

�allied health personnel, administrators, and pub l i c
health professionals.

Thes e schools generally give

t he i r studen t s only cursory expo sure and l i mi t e d sensi tivi ty
to hea lth problems and care from th e viewpoint o f the
patient.

There are exceptions, of cour s e , but t oo

often rel ated pro fe ss iona l s tudies abruptly leave o ff
with t he important, but limited, p roces s o f taking a
patient 's personal h istory " f or t he r e cor d . "

Thi s

problem should be addressed by all heal th professional
schools, and parti cular ly by the med ic a l schoo l .

The

medical school has t h e respons ibility of educating t h e
key member of the health care delive ry te am.

The

phy sician is t h e quarterback, t he CEO, t he gu a rdian,
th e gatekeepe r -- large ly de termini ng in what manner
and with wha t empha ses pa tien t care is provided.

Thus

t he medical school p lays a particularly c r u c i a l rol e in
determining exactly what he al t h care delivery i s today
and what it might be tomorrow.

Even when academic

�hea lth centers become well developed in hea lth pro f ess ions
education, the medica l component wi l l co nti nue t o be of
speci al sign ifi c anc e .

I s it t oo much to hop e t h a t

t he s e schools and t he i r graduates wil l incre asingly
pursue a s t a t e sman s h i p rol e o f leadersh ip, se t t i ng t he
highest of profe s s ional s t anda r d s for pati en t- centered
care and s imu l taneou s ly encourag ing -- and permitt ing
oth er h e alth profess ional s to con tribute maxima l ly?
As a pa r t of t h e improvement o f heal th care ,
a t t enti on mu s t b e directed a t l earning how n ew spec ia lt i e s
in medic al pract ice can be crea ted to t r e a t human
problems, a s well a s defining soci ety' s ne ed s to make
t he best us e o f t ho se special t i e s onc e t hey a r e in
p lac e .

An o rderly sy stem o f l imi t i ng, monitori ng, and

coordinating s pe c i a l t y practice mu st be e s t ab l i s he d .
Certainly , t h e s ame responsibili ty fa l l s on t he other
hea lth pro fes sion s s choo l s , a s we s e e more and more
empha sis on n ew s p e c ia l t ie s wi t h i n nursing, alli ed
he a lth profes sions, pharmacy and denti s t ry.

�My ph y si c ian f r i end s te l l me t h at in many educ a tional
i ns t i t ut i ons t he socia l analysis a s pe c ts o f heal th c a r e
a r e in t he schoo l s of public he al th .

But they al so

admi t that u sually there i s li t tl e rela tionship b etween
wha t t he schoo ls o f pub lic health are seeing and wha t
i s happening i n t he me d i ca l or dental or nur s ing e duc a t i ona l proces s .

Very f ew universit i es, have for examp l e ,

what c an be ca ll ed a "Center f or Heal th Se r v ic e s Res ea r ch , "
whi ch has a re lati on ship to or an effe c t on e duca ti on
o f h e al th p r o fe ssionals.

Thi s i s linked to t hat "grand

des i gn" I ment i on ed e a rli e r which s hou ld be a backdrop
f o r pro fession a l educat i on if care is t o be comprehensive
and co n tinuou s.

IV.
Le t me u s e a t r u e story , sl i gh tly drama tiz ed, t o
illus trat e th e i s s ue o f availabili ty o f and acc e ss to
heal th c a r e.

�No t l ong ago on a vi s i t to a county s e at t own
in southern Mich i gan, I met with a group o f yo ung
phys ici an s.

I asked them:

" I f t he Mawby f ami l y

moved t o t h i s area, cou ld any of you take u s on a s
new pa t i en t s ? "
The r e was qu i ck consensus, "Gh y es , Russ
Mawby, presiden t o f the Ke llogg Foundat ion, o f
cours e we wi l l get you in. "
"No , no ," I s a id .

"Ru ss Mawby , with a wi f e

and th r e e kids , l i v i ng on 40 acres sou th o f t own. "
Aga in t he re was qu ick a gr e ement , "None o f u s
i s taking any new pa ti en t s .

You ' l l just hav e t o

go t o t he emergency room at t he ho s p i t a l . "

I don ' t bel ieve t hat i s a s a ti s fac tory answe r to
primary c a r e f or famili es ; emergency room c a re should
be f or emergenc ies, no t s e r ve as a us ua l point o f en t r y
f or pr imary ca r e.

�Expert s ke ep t e l l ing me t ha t access to health care
is a seriou s problem on ly for t he urban poor and f or
peopl e in r emote rura l communitie s.

But th a t simply i s

not true, if t h e measure we apply for adequacy goe s
beyond t h e most primitive or basi c s tandard.

In communiti e s

of al l type s, urban and rural, withou t r e gard to e conomi c
circumstanc e s, many fami l i e s have r e al di fficulty in
gaining acce s s t o sa t is factory primary care on a con t inuing
basi s.
As a layman I hav e ob served that h e a l t h pro fessional s
i n par t i cu l ar physicians, bu t to a de gree al l health
profess i onal s

h ave no pr ob l em gaining acc ess to the

health care system.

If t he i r child or mother or good

f r iend needs to see a doctor, even a s p e c i a l i st who is
booked six months in advance, t he re is no prob lem of
access.

I suspect this may be a fr inge benefit which

al so extends t o you as heal th profes sions educators.
But do n ' t l et t h i s l ull yo u i nto a belie f that t h is is

�26
there fo r e no prob lem fo r t he re s t of u s, re gar d l es s o f
geographi c, cul tu r a l, or e conomic ci r cumst an c e .
While many medical s choo l s be liev e th ey a r e addres sing
th e problem of acc ess t o -- and av a ilabili ty of -- good
medical care by increasing the numbe r s o f gradua te s,
s i mp l y incre a s ing numbers do e s not go f a r enough .
s i mp l i st ic t e r ms, there are t wo prob l ems:

In

prep a r a ti on

of physician s pe c i a l t i e s in appropria te propor ti on s,
and th e geographi c d i stribu tion o f prac t itioners.

Ea ch

needs to be addre s sed c rea tive ly and fo rthrigh t l y .
Part of t he d is tr ibu tion problem may correct itsel f a s
numbers i nc r e a s e , bu t the r e a r e ce rt a inly f ur ther
options.

For exampl e , of mo re d i r ec t benef i t is t he

e f f or t by s ome medical s choo l s to exp and re sidency
experiences in small communities fo r g r adua t e physicians.
Certain medical s choo l s have also e s t ab l i s h ed
a gr eement s with the incoming s t uden t which require t h a t
he or s he, upon graduat i on , pra c tic e f or two or th r ee

�year s i n an underserv ed a r ea i n ex change f o r r epayment
of a s t udent lo an.

Model s s uch a s t h e s t udent l oan

pr ogr am wh ich the Un i vers ity of I l l i no i s Coll e ge o f
Medic ine ha s had s ince 195 0 wi th the I l l i no i s Agricu l tura l
Asso c ia ti on and t he Sta t e Me d i c a l Society mu s t be
c on t i nue d and promoted.

In addi t ion , be tte r i nforma t i on

systems must be cre ated which l og data on those a r e as
t ha t need phys i c i ans, where phy si cians mi grate upon
gradua tion, and wha t k ind s of t hings commun i tie s can do
to a t tra c t doctors.
I can' t he l p but t hink that t he v e r y pre s sing
problems o f maldis tribution, and some wou ld s ay a ctual
s hortage , o f nu rs e s also relat e s d irectly to h eal th
pro fe s sions education i ssues -- and s p e c i f i c a l l y medical
education.

As a layman, I canno t und e r stand, no r do I

s ympath ize or have pati enc e wi t h, t h e kinds o f "p r o f e s s i on a l
snobbery" which s ep a r ate the health pro f e s sion s i n bo th

�28
educat ional and c l in i ca l sett ings.

For ex amp le , I do

no t unders tand the relu c tance of the med ic al pro fe ssion
and t he med i c al schoo l s - - to t a ke a more enli gh tened
view toward rec ogn izing the unrea l ized po t en tia l o f
nurses and o the r non-physic ian hea l th profe s si onal s in
meet ing the he alth care needs i n th is coun t ry.

I

suspec t t he eli ti s m and s eparati on whi ch s t i l l charac te r iz e s
t oo much o f physician e du c a t i on and care wi l l no t much
l onge r be t o l e ra ted.

Thi s would seem par t i cularl y t r u e

as the publi c b e comes more and more awa re o f how such
parochia l ism i s a f fectin g the' qua l ity, avai l ab i l i ty,
and co s t o f c a r e i n their communi tie s.
I nnova tive appr oa ches to encouraging ph y sic ian s ,
nurs e s, dentists, and other heal t h p rofe s sionals t o
prac tice toge the r more e ff i c iently and e ff e c tively,
includ ing the provision o f care in underserved a r e a s
and t o unreache d clien tel e , must continue t o be s upported
so that a ll people, whe ther t h ey be a f f luent o r po or ,

�and whethe r they live in the city or the country, have
acc ess to quality health care.

v
Notice -- I s a i d quality health ca r e -- certa inly
a persistent and basi c concern of all.

In r e c en t

years, not just i n t he prac tice of medicine, quality
increasingly has come to b e defined i n terms of the
ap pl ication o f high technology.

We pride ourselves on

making u se of t h e lat est e qu i pmen t , procedure s , and
syst ems whethe r in medicine, the auto industry, or
communica tions.

I n the heal tn fi eld t h i s emphasi s on

t e chnol ogy can con tribut e to a f a i l ure by the pro fes sion s
to recognize t ha t actual prac tice as an i ndi c a t o r of
qua lity f o r common h e a lth problems may be just as good
or better in the small, modes tly equipped clinic as i n
th e major medical center.
Medical s choo ls have taken the lead i n app lying
high technology t o practice (as well they should ) , but

�30
they mu st not ru sh so f a r ahead that t hey f or ge t th e
human dimen sion -- the patient' s perception of quality
which often hinges on how the phy si cian trea ts the
person, not just t h e medical problem.

Despi t e sta tement s

by individua l faculty members t h a t they r ecognize this
pat ien t per ception of t he quali ty of care a s contra sted
wi t h t he physician' s perception o f care, mo s t obs ervers
are unabl e to not e much evidenc e of that r e cogn i t i on .
I f you or I were to have a coronary today, our
spouse would not walk into the ho spital and a s k , "What's
the average length of stay? " ' Bu t that yards tick has
be en t oo much a primary measure of "quali ty" in hosp i ta l
r ev i ews .

Ins t e ad , a loved on e i s likely t o ask,

or s he in pa in?

II

Is he

I s he being kep t comfor t abl e? I s

s omeon e with him?

May I se e him?"

Phy sicians and

ho spita l administra to rs tend not to worry enough about
t hose humanl y critical gauges which are so si gnificant
both t o the pat ient and t h e f ami l y , and to the pati en t' s
ultima te recovery.

�There i s a defi ni te need f or edu ca t o r s to giv e a s
much con sideration t o the patien t's perspe ct ive on
qu a l i t y in prac tice a s i t give s t o heal th s c i enc e and
re s earch .

Many r e s pecte d authorit ie s hav e l ong cal led

f o r increased a t tention t o the humanit ie s and s oc i a l
sc i ence s as a means f o r i n s tilling a conc e rn f or human e
care i n t he budding physician, dent ist, nurs e , or
pharmaci st.

Severa l school s now do th is, bu t usually

on an elective ba si s.
J ust as concern for th e whol e human b eing i s
important to qual ity i n th e pract i ce of hea lth care , s o
t oo is conc ern fo r preven t ing i l lne s s r a ther than
s o l e l y r espond i ng to it a fter t he fact.

The re is a

good deal o f t a lk about t he bene f it s o f jogging , c a r e f u l
diet , de creased s moki ng , reduc t i on of stress , and s o
on.

Th e s e act ions, it is said, c an lowe r the r isk of

heart a tt ack o r o ther health prob lems and i mprov e
overall wel l-be ing.

But , on e expert s ay s on e thing;

�32
another s ays something el s e -- even the oppos ite.
People think they wan t to take r espons ibi lity f o r their
own heal t h, but don't know what t o believe and wha t to
do.

VI
Who's mi nd i ng the s t or e as far as health promotion
and d isea s e prevention are concerned?

I s the r e an

app r op r i ate emphasi s on preventive medic ine in h eal th
profess ions school s today?
No.

My be st information i s :

Pr ogr ams abound on preventing t h e common i n f ect i ou s

dis eas es but if on e t h i nks o f 'preven tion i n t e r ms of
heart diseas e, canc er, and similar serious concerns, it
app ears that we aren't making much h eadway in medic al
education.
For examp le, I am t o l d that most department s of
preventive medicine deal wi th communi ty health probl ems
having t o do with the transmission o f di sease -- s ewer
s y s t ems , infestations, and t he l i ke -- act ions t ha t

�33
f oc u s b road l y on t he popu lation , rather t h an the i ndividual.
For the mos t par t, I understand t hat phy sicians are
i n f or me d abou t nu trit iona l r equirement s o f in f ancy ; f o r
corre c t i on o f speci f ic d i se ases; and fo r prevent ion o f
contagiou s dis ease from birth t o about age 15 .

But

educa t ional emphases on adu l t nu tri t i on and adu l t
di sease preven t ion are weak a t be st.

Our whol e h e a l th

care s y stem , including pa tterns fo r reimbursemen t ,
needs rethi nking if we i n t end t o s tress hea l th main t enance
a s well as t reatmen t of illness .
VII
Anothe r que st ion t he pub lic ha s begun to f i re a t
t h e he a lth pro fe s s ion s with g reat i nten s i t y i s :

why

has the cost o f health c are ou tp a ced almos t everything
e ls e ?
You each know the answer; you each may have a
di f ferent answer .

Undoub t edl y , par t of t hi s increas e

can be attribu ted to t he u s e o f s oph i s t i c a t e d , co s t ly

�new t e chnology in d iagnost ic, therapeutic, and support ive
heal th care.

Another po r t i on must be attributed to the

aggre s sive organ iz ations of pro fe s sion al ho s pi tal staf f
and s uppo r t workers seeking improved wages and working
conditions.

Sti ll othe r cau se s are i nflation ' s e f fect s

on the e n t i r e U. S . economy, and precaut ionary r e a c t i on s
to the threat o f malpractice l i t i ga t i on .
But the health care provider, and specifically the
physic ian, is a caus e for part of the i nc r e as e d co s t of
care.

The i n it i a ti on of expens es t o be i ncur r e d i n

hea lth care r e sts with the pliys ic ian.

Some, i n a

position t o know, claim too many pati ent s are being
admit ted t o the hospital for the convenience o f the
doctor.

Though the physician canno t contro l the dai ly

room co s t onc e the patien t is hospitalized, he or s he
does have control over t h e number of x-rays, the numbe r
and types o f diagnostic or surgical procedures, th e
extent of rehabil itativ e measures orde red, t he amount
of medications prescribed , and the l eng t h of st ay.

�So what i s c a l l ed f o r ?

Two t h i ngs , as sta rte r s .

First, t h a t medical school s work cost awarene ss and
containment into their cur r i culum s o phy sic ian s are
pr epared t o ma ke car e ful , discrimina ting cho ice s among
t he vari ous procedur al t ool s avail ab l e t o t hem.

Th i s

mean s learning t o weigh bene f i t s agains t cos ts , cos ts
again s t personal convenienc e, and conveni ence against
the p a t ient' s well-being.

In t urn, the phy si cian mus t

be convinced, and convinc i ng , t hat the s e a c t i on s wi l l
provide good and appr opr i a t e car e t o peopl e.
Second, t h at a l l health pro fessio nal s maintain t he
h ighe s t p e r sonal s tandard s of s e l f - di s c i p l ine and
co n sc i entiou s execu tion of their a ssi gned responsib ili tie s
i n an a tmosph ere o f cooperation.

The ph ysici an i s the

key ca tal yst i n t he de livery o f a ppropri at e h e a l t h
car e .

There fore, he or she must b e educat ed and prepared

to t a ke t he l ead in coope r a t i ve and co s t - ef f e ct i v e
approache s to delivery o f heal th care .

�36
Further, as I ment ioned earl i er, t he physician can
he lp overcome t e r r i t or i a l posses siveness and "tur f
r ivalri es"

in the delivery o f quality care.

The oppor-

tunitie s today are becoming more plenti ful for teamwork
which c an vast ly improve the effic i ency and qua l ity of
care, and a l so contribute pos it i vel y t o co st con t a i nme n t .
A legion of new health professional s ha s joined t he
fi el d :

phy sicians' assistant s, ge riatric nur s e prac-

titioner s, physician speciali sts in n ew a r e a s , skilled
nursing , and others.

New practic e opportun ities exi st

i n group pract ice, joint prac t ice, and varied team
approache s i n de live ring health care.
Medical educa tion s hou l d t a ke t h e lead in grooming
studen ts to v iew their responsibili ty as care providers -coop era tively not t e r r i t or i a lly -- and f r om the patient's
perspective on what qu ali ty care i s, no t simply t he
profes sional s own preference s or conveniences .

�37
An a t tempt t o se t up working model s f o r t e am
practi ce experi ence a t the undergradua t e l ev e l mi gh t be
premature be c au s e each studen t is ov e rwh e lmed with
l e a r n i ng t h e bas i c knowledge and skill s o f th a t profe s sion.
But t he e s t ab l i s hmen t o f good working mode l s, men t o r shi ps,
and pract i c e ex pe r i en ce s in c oope r a tive care de l ivery
i n cl ini cal educa tion would s e em wel l-advis ed.

By

then, t he s tuden t has mature d i n skills, se l f -conc ep t ,
and re ad i n ess ; can i n t e gr ate t h is t e am practice experi enc e;
and can en ter pro f e s s ional pract ic e f r eed o f terri tor ial
constrain t s and a t titudes.

Su ch te am s ki ll s can a l so

be re i n force d through care ful ly p lanned co ntinu ing
educ a t i on programs.
He a lth profe s siona l s a re a priv i l e ged gr oup ,
comp ens ated by society t o an ex t en t matched by few
other pr ofe s s i ons or occupations.

No on e denies t h at

he al th pr o f es s iona l s h ave worked hard t o ente r thei r
profes sion.

However, we mu st a lso rem ember tha t whil e

�38
the medical or nur s ing or denta l or ph armacy studen t
pay s a high pri ce in t e r ms o f t i me , energy, and do l lars ,
t h e overal l e duc a t i on o f t he health pro fe s sional is
heavi ly s ub s i di z ed by t he peop le o f t h i s country:

bo th

f r om publ i c s our c e s v i a t ax do l lars, and f rom pr ivate
bene fac tor s.

Es tima t e s on t h e f i n an ci a l cont ribu t ion

of t he student t o his medi cal or dent al edu c at i on va r y
f r om abou t f i v e perc en t t o 50 percent o f t he t o ta l
co s t, depending upon whether t he s choo l at t ende d i s
pu blic or priva t e , and whether t he experi ence doe s or
do e s no t include a broad r ange o f p r a cti ce experi enc e s
i n a l arge medi c al c ente r .

Addi t ional ly, t he h ea lth

profe s sional' s prima r y workplace - - t he hosp it a l -- is
mo s t o fte n subs idi zed by the pu bli c t o a degr e e unma tched
by any o ther pro fession.

Thi s arrangemen t impl ie s an

ob l i gat i on by the heal th pro f ession s to u s e that s ett ing
in a judicious, respon s ibl e, equ i t ab l e manner f o r t he
benefi t o f a l l peopl e , no t a s e l e c t f ew.

�I t r emains t he phys ic ian' s r e s pons i b i l i t y t o
pract ice t he i r agel e ss , rev ered and respe ct ed work in
ways which wi l l assure t he pe r pe tua t i on o f s u ch re spec t .
The same can be said about t he r espo nsib i l ity o f al l
who choos e t he health pro f essions.
VI I I
In summary, le t me s uggest f ou r topics which f r om
t h i s layman's pe rspe ct i v e would h ave pr iority in hea l th
pro f es s ions educ a t i on re form.
First, I would call f or a compr ehensive conc eptua l
f r amewor k for health c a r e delivery a t al l l ev e l s
p rimary, s e con da r y , and te rt iar y , i ncorpo r a t i ng a ma j or
role f or the t e a ch i ng and r esearch ins t i t u ti ons .

The

most appropri ate and product ive r ole s f or al l he a l t h
profe ss iona ls would be clari fi e d -- phys icians, denti s ts,
nurs es , ph a r ma c i s t s , publi c he alth s pe c i al i s t s, the
al l i ed hea l th f ie lds, administ r a t ors .

Th e vi ta l contri-

bu tions of t h e va r i ou s specialti es would b e f u l l y

�uti l ized but would no t be pe r mi t t ed t o dis tor t t he
syst em.

Educ a t i on a l programs , both in broad terms and
~

in curricular detai l , would then be made con s i s ten t
with society's goals and ne eds a s rep resent ed by t h is
ov erall concept -- not a single national plan, but a
broad sta temen t of purposes, principles, r e lat ionships,
and roles.
Second, empha s i s t h r oughout the educ at ional process
would be related to th e u l t i mat e goa l -- a healthy
population.

The popul a tion would h ave h ea l t h care

s e r v i ces ava ilable and readily ac c e s sible, 'compr ehen s i v e
and con t i nuous in charac ter, o f appropriate quality,
and wi th a tten t ion to co st and produc tiv ity.

Empha s i s

would be placed on he alth promotion/di seas e prevention
for the individual and publi c health programs for the
community.

The educational proce ss, from its ph i l o s oph i c a l

approach through tangible clinical experience s, would
be pa t i en t - or i ent ed .

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�42
yea r f r amewor k bu t could b e addressed, systema tica lly,
over a longer period as an individual pract i tioner 's
goals and r e spons ib i lities change.

Such continuing

educat ion should be based on indiv idua liz ed profe s s ional
ne ed s and measured in t e r ms o f per formance b ehavior,
not simply units of lecture t i me b efo r e gol f or on a
cruise s h i p .
Perhap s th i s deve lopment -- a comprehens ive approach
t o con tinuing profes siona l education -- offe r s t he
gre atest promise for addressing our s oc i ety ' s health
care concerns more effectively .
My closing t hought would be a re t urn to my f i r s t
ob serva tions:

(1) whi le there is much in ou r he alth

care system in t h i s coun t r y about which we can be proud
and whil e i n fac t it is unequa l led in t h e world, improvement
is po s sib le -- there are s hort comi ngs which need to be
imagina tiv ely addre s sed; and (2) a s educators, you
visib ly shape tomorrow.

�In most area s o f human concern, "We know be t ter
t h an we do.!t

Cer tainly thi s is t r u e in your chosen

fi eld o f concentration -- t h e educat ion o f professional s
for h ealth c a r e .

A great dea l more i s known abou t wha t

good hea l th care could be - - and should be -- t h an i s
generally put t o u se.

The un ending challenge t o you ,

as educators, i s to move real i ty clo ser t o the vi sion
o f tha t which ough t t o be.

RGM-3, Job E
WPC:

3/19/82

I wish you Godspeed.

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Remarks by Russell G. Mawby at
The Detroit Area Grantmakers's
monthly meeting, March 15, 1988

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                    <text>"THE FOUlm ATIO N GIV ER'S POINT OF VIEW'

Rus s ell G.	 Mawb y , P res i d e n t
W.	 K. Ke l l ogg Found a t ion
at
Andrews	 Univ er slty
Mar ch 14, 1979
1 am d el i ght ed to be wi t h yo u t hi s after n oo n .

1 app reci a te th e

c ommer c i al f o r c o r n f l a ke s i n th e i n tr o duc t i o n -- " Th e best to yo u each
mor n i ng , " a n d i f y ou r e ally wan t

t o b e he l pf u l , t h e mar g i n s are a little

bett er on Ra is i n Bran.
I am ,d elighted to be h er e for seve r a l reasons.

As Dr. Lall indicated,

I a m just a n old farm boy a n d i t is goo d to get out in t o we s ter n Michigan.
I grew up on a f ru i t far m a lit t l e n o rth o f h ere s o 1 we l come t h e c ha n c e
t o ge t o u t o f th e o f f ice a nd come he re ac ross th e b ack road s to s e e i f
th e s e f ell ows are ge t t i ng th eir spr i ng work do ne .

Be rr ien Springs a nd

Be r r i e n Coun ty represent fami l iar t e rrit ory to me ,

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some of yo u	 who have come f rom dis t a nt points.

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o
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a
t
i
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r
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a
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�8
United States.

Most of the others limit their support of agriculture to

countries overseas.

The other aspect of our concern in agriculture is

what we call the quality of rural life---quality of health care, education, social services, cultural opportunities, etc., etc., in rural
communities, and for rural people.
Geographically, the Kello gg Foundation provid es assistance in No r t h and
South America, Europe, and Australia.

Thus, some parts of the world are not

at this time within the geographic framework established by our board of trustees.
It is important to do such homework because it will save your time, most
importantly and of course, from our standpoint, the giver's time as well.

We

are appreciative when the requests which come to us are consistent with our
general frame of reference.
Most foundations don't respond well to a "laundry list" of
by mail or in person.

Every once in a while a well-intentioned director of

development wi Ll. come in and in effect say, "Well, here I am.
'buying' today?

needs, either

We neec a n ew gymn a s i u m. "

What is Kellog g

"No, we don't build buildings."

"Ah well, then we need some n ew additi ons to our library holdings ... or funds
for some research work ia chemistry."

We know that every colle g e and univ ersity,

every hospital, every organiz nti on ha s a lot of different needs, but that
approach usually is not well received by most foundations.
generalizations get difficult.

Now, here is where

For instance, s ome family found ations may

respond v ery readil y to a broad, g eneral app r oa ch of that so r t , e sp c c LoLl.y if
it's from an institution th ey like.

So you h ave to use your g o o d jud gment.

But in general, it's best to identify something which is of priority concern
to your organiza tion or institution so t h a t you can communicate a sense of n eed,
of urgency, of importance.

If you r request is simply for an additio n to a

�9
s
c
h
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pendow
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ent, t
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                    <text>"THE GREATEST OPPORTUNITY"
Remarks by Russell G. Mawby, President
W. K . Kellogg Foundation
at the
1977 National Conference on Trusteeship
Association of Governing Boards of Universities and Colleges
Williamsburg,	 Virginia
March 13, 1977
I

I welcome the opportunity of being with you for your 1977
National Conference on Trusteeship.

I am grateful to your program

committee for the privilege of being a part of this opening session
which launches a busy schedule of formal meetings and informal
conversations dealing with topics of g r e a t importance to our
nation's universities and colleges.
I regard my assignment this evening as a special honor because
of the high regard in which I hold you, individually and collectively,
as college and university trustees.

For in my judgment, there could

not be assembled any group of persons involved in higher education
who have greater capacity and opportunity to shape the future of
higher education in this country than do you .

As trustees, you

will playa special role both in dealing with the realities of
t o day a n d in s h a p i n g th e f u t u re o f h igher educat i on .

As you well

k n ow , your s is not an easy task nor one t o be taken l i gh t l y .
commend you for your commitment and courage in accepting this
assignment and I hope your experiences here will be useful.

I

�2
II
The theme for my remarks this evening, "The Greatest
Opportunity," comes from a letter written in 1935 by W. K. Kellogg,
the founder of the Foundation with which I am now associated.
Mr. Kellogg, a successful businessman, was an equally practical
and pragmatic philanthropist.

He was deeply concerned for the

well-being of people, with a particular compassion for children
and youth.

In 1935, when he made the irrevocable transfer of his

fortune to the Foundation, he wrote a brief letter in which he
concluded, I'I am glad that the educational approach has been
emphasized .

Relief, raiment , and shelter are necessary for

destitute children , but the greatest good for the greatest
number can corne only through the education of the child. the
parent, the teacher, the family physician, the dentist, and the
community in general.

Education offers the greatest opportunity

for really improving one generation over another ."
That statement is as true today as it was four decades ago.
Despite all the criticisms and all the questioning, education
is still basic to- -offers the greatest opportunity for--human
progress.

And from the standpoint of the individual. education

is still the way to a better life.

Education--related to but

not synonymous with courses and credits and degrees and
credentials; but education--the inquisitive mind; the mastery
of knowledge and skills; a pattern of identifying . assembling,
analyzing, thinking, planning, and doing.

�3
During the next two decades, American colleges and universities will change in ways which are completely unpredictable.
From my academic background as an economist, it is my custom to
make estimates of the future by examining the trendlines of the
past to see how they are likely to move forward in terms of
reasonable assumptions.

But my study of the data presented

now by the most expert forecasters in higher education shows no
agreement on future student enrollment, no common assumptions
about the future availability of resources, and in fact, no
agreement concerning the likely impact on colleges and universities of various possible events or sequences of events.
One statesman in higher education predicts that by the end
of the century, American colleges and universities will serve
twice as many students as they now do.

He observes, "The limits

of education are set, not by the dimensions of the jobs we see
around us, but by the capacity of human beings to learn .
are today far from reaching this capacity."

And we

He concludes. "The

higher education industry might well double or triple in size
during the balance of this century and a totally new kind of
society might be created in which the level and the depth of
education and the richness of culture would surpass that ever
before achieved or even imagined ."

On the other hand, an equally

respected expert has estimated that the number of students in
higher education will fall to half the current enrollment . this
decline corning about because of "an excess of college graduates
over the numbers of jobs for which college credentials are

�4
believed necessary."

I suspect that what actually occurs will

be determined in large part by the ways in which institutions
of higher education respond to the changing circumstances ahead.
My remarks this evening will have a generally cheerful tone.
characterized by a cautious but deeply engrained optimism.
fairness, perhaps I should first explain the caution.

In

The script

for the future which we hear most often is that prepared by the
Cassandras among us.

The argument. now so frequently advanced

that we could almost recite it in unison, asserts that for many
reasons the outlook for higher education is dismal.

The percentage

of young people who go from secondary school to college is steadily
dropping. as is the percentage of those students who are retained
until graduation.

The baby boom which began after the end of World

War II--nine months after, in fact--came to an end in 1960, after
which the fertility rate began a steady decline.

In the inexorable

course of time, the peak of the bumper crop of babies will reach
college age between 1978 and 1982 after which the pool of potential
enrollees will begin to drop dramatically.

That drop must continue

for the rest of the century.
Meanwhile. many new kinds of post-secondary institutions are
emerging and they will all want their shares of the declining
numbers of able and willing students.

Some of these institutions

will be so compliant to the whims of their students that they will
debase the currency of learning.
economist~)

(I warned you that I was an

Some schools will devise curricula or methods to

meet previously unserved needs, some of which lie well outside

�5
the presently conceived missions of colleges and universities.
Likely--if we are perfectly candid--some of them will do a better
job of providing education than our existing institutions.

There

is already a modest growth of sustained training programs by large
health complexes, research and development units of industry, and
advanced and technical bureaus of government.

If the number of

these programs grows, if their quality is increased, and if they
win the right to award degrees or credentials. they may prove to be
respectable and worthy alternatives--or if you prefer. a serious
threat--to our high-quality current programs of undergraduate.
graduate, and professional education .
If all of these predictions actually materialize, as the
Cassandras expect them to do, the governing boards of colleges and
universities which still remain in existence will find themselves
confronted by problems of a nature and magnitude that they can
hardly guess at today.

One of the most pressing of these problems

will be the difficulty of recruiting onto boards people of ability
and imagination who can provide the guidance and understanding which
so brilliantly characterize members of present boards and their
predecessors.

For it is the very quality of present board members

and the administrators, faculty members, and alumni who share responsibility with them that offers the best hope for the future.

Even

considering only students of traditional college and university age,
much can be done to strengthen and diversify curricula, to create
new teaching styles, to provide better counseling and a more
educative peer culture, and to develop distinctive institutional

�6

missions which may not have universal appeal but which will exert
a strong attraction for young people who hold deep religious,
regional, ethical, or occupational values.

Trustees can use

their authority and their community influence to help build effective working relationships with outside institutions, to construct collaborative arrangements for teaching, and to make sure
that adequate funds are available.

We know that such efforts can

be successful for they are already being widely and creatively
implemented.
But even if we do all of these things which we already know
how to do, they will not be sufficient.

The number of potential stu-

dents of typical collegiate age will fall so drastically below the
ever-expanding population to which we have become accustomed that
our institutions must find new clienteles if institutional talents
and resources are to be fully engaged.

We may speculate about the

nature of these new clienteles--foreigners, physically handicapped,
non-academically-gifted persons, minorities, and others--all
important, with educational needs to be met.

But there is a

further group, sufficiently large, capable, and rewarding to our
society to make broad use of the talent and resources that colleges
and universities possess.

I refer, of course, to our adult population.

When I suggest a sharpening focus on the continuing educational needs
of adults, I want to stress that I do so not from any compulsion to
"save our colleges and universities" by finding another market .
Rather, I suggest your attention to the lifelong learning needs
of adults as a consequence of our changing contemporary society.

�7

the altering life patterns of our citizens . and the burgeoning of
new knowledge, with the emphatic suggestion that the serving of
lifelong learning needs is a legitimate, but yet unfulfilled,
role for institutions of higher education .
It seems obvious that the day is long past when colleges and
universities can continue to be youth-centered , even youth-bound.
Between 1903 and 1906, Seaman Knapp, a crippled, elderly student
of the classics, developed in Louisiana and Texas the teaching
techniques which became the basis of the Agricultural Extension
Service, effectively reaching and changing the practices of farmers,
then the largest economic group in the country .

It should be clearly

understood that he and his colleagues did not teach simple tricks
and skills but conveyed the profoundest principles of soil science .
plant management, animal husbandry and engineering then known.

On

the basis of his work, which grew rapidly in the next eight years
and was permanently linked to the land-grant colleges in 1914, the
whole nature of American agriculture and rural life has been changed.
It should be further noted that the success of this lifelong
learning enterprise--beginning with children on the farm and continuing to influence the minds and actions of farm families and of
farm operators throughout their careers--brought an acclaim and
recognition to the sponsoring universities which nobody had ever
dreamed they could achieve.

The little "cow colleges" then out at

the edge of academe have become the Purdues, the Michigan States ,
the Cornells, and the Nebraskas of today .

One cannot give complete

�8
credit for such changes to the Agricultural Extension Service, but
its basic principle of coming to grips with the realities of adult
life in the community setting has been profoundly effective _
It is to such deep tradition that our governing boards, administrators, and faculty members must now turn if they are to
bring their institutions into a new era of vital service to
society.

Each institution must work out its distinctive destiny

in terms of its resources and the needs and interests it wishes
to serve.

To start your intellectual adrenalin running . I suggest

the following initial ideas:
1 .	

Creativity in institutionalizing the concept of continuing education.
No institution of higher education has really accepted the full
implications of the concept of lifelong learning and done something about it in terms of the organizational chart of the
institution. patterns of financing,

the reward system for

faculty, functional activities and relationships within the
institution and with organizations beyond.
It is true that we have examples of efforts in this direction
but they are fragmentary and incomplete.

To quote President

Wharton of Michigan State University, "Lifelong education is a
facet of the educational enterprise which has been discussed
for years but no single institution has ever made the intellectual
investment necessary to effectively integrate this function into
the university structure ."

�9
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�11
to lifelong learning.

Is it too much to expect that entering

freshmen should recognize that they are launching a process of
learning that will be lifelong and a relationship with the academic
community which should be continuous, that undergraduate students
should be consistently exposed to faculty members who are rolemodel lifelong learners, that commencement should be exactly that-simply a threshold to continuing education?

As a society we have

built a great industry around the concept of estate planning, but
these elaborate plans are implemented only at death .

Why not a

comprehensive approach to building an individual plan for living-for lifelong learning and growth , reflecting the latest notions of
the stages of adult development, incorporating an individual's
personal values and goals. and representing a totally comprehensive
and refreshingly new accommodation of institutions to the interrelationships between work (profession, career), family, leisure,
and learning?
III
In the hope that you will at least give serious thought to the
ideas I have expressed about a possible direction for the future, I
will offer two admonitions .
First, never think that the path for creating new programs for
adults is either simple or easy.

Since 1970, a number of people have

believed that the essential idea of non-traditional education was
simply to do the opposite of what tradition suggested.

If, for example,

a program had previously been completely prescribed , than let it be

�12
made completely elective; or, if all courses had been taught during
the daytime on campus, let them all be taught at night somewhere
else.

Some very costly mistakes have resulted.

Another common

error is to try to pick up a successful program in one field and
t o put it down intact in another.
work.

Such a practice will almost never

Scores of people, for example. have tried to use agricultural

extension in other settings and with other content .

They have not

understood how extraordinarily complex is the model they seek to
use and how carefully it has been tailored to fit the situation in
each of the places it is used .

Perhaps its princip1es--or, at least,

some of them--can be transplanted but their application to their new
setting is never easy.
We must remember how long it has taken for us to create our
existing colleges. graduate departments, and professional schools and
the extent of the trial and error, "labor , and thought that has been
required to bring them to their present level of perfection.

If

continuing education is to be as firmly rooted in future practice
as introductory education for young people is today, we must expect
no easy and quick gains but be prepared for dedicated and even dogged
effort .
My second admonition is particularly needed because of the way
by which I introduced my remarks this evening .

If colleges and

universities are to become true centers of learning throughout the
adult years, then the desire to bring about this result must be
ardently pursued for its own sake and not merely because such a
course of action is thought to be necessary to save the institution .

�13
Within this decade, one university governing board has grudgingly
voted that the institution might admit not more than 100 adult
students if they did not take places desired by regular students
and if the classes attended were held after dark so the adults
would not be too conspicuous on campus.

Since the board of governors

which voted that regulation were all adults . one wonders what kind of
an image they could have had of themselves
Men and women--particularly the intelligent and capable ones which
a university would wish to have as students--are subjected to all the
persuasions and blandishments of a sophisticated society in which the
arts of communication have been brought to such a high level that it
is a major task to attract their attention, much less to convince them
that demanding and often difficult study is in their own and in
society's best interest ,

It seems inescapably true. therefore, that

the only colleges and universities which can effectively serve continuing lifelong desires and needs for learning will be the ones in
which the governing boards first allocate adequate resources for the
fostering of such study programs and then shape and enforce the policies
which will support long-sustained efforts in that direction.
Men and women join the governing board of colleges and universities
because they believe that higher education is crucial to our society.
This feeling is intensified because most trustees when they were young
experienced themselves the benefits of higher education as it has
traditionally existed.

I need not remind you that as board members

you have also experienced in your own lives the benefits of continuing
education.

Generally people who are trustees have needed or desired

�14
to learn how to remain at the forefront of their professions or
businesses, to gain the ability to cope with their own or their
family's problems, to share in the delights of the arts and the
humanities, to re-assess their values as they grow older and as
times change, to fulfill an absorbing interest in new knowledge
or unaccustomed skills, to gain a deeper sense of spiritual and
religious truths, and to experience the companionship of shared
ventures into the unknown .

What you as board members have dis-

covered for yourselves. you need to try to provide for everyone.
In the last hundred years, the central mission of our colleges
and universities has been to carry the benefits of preparatory education to all young people who can profit from it ..

We still have

much to do to fulfill that aim and we must not cease our efforts
to do so.

But perhaps the central mission of the next hundred

years will be to provide ways by which everyone can take part
throughout life in the kinds of continuing education which will
be rewarding not only to those who engage in it but to the societies
of which they are members or leaders.

Colleges and universities

are among the most powerful instruments for the provision of such
education but they will not be able to fulfill their destiny unless
their governing boards take the lead in creating the climate and
generating the resources which will make such a result possible .
I have complete confidence that they will be able to do so.
In conclusion, then . I view the future for higher education ,
and the colleges and universities which are its foundation. as bright,
expanding. exciting.

I base this vision on a simple set of premises:

�15
First, we are a learning society.
Change is one of the most pervasive characteristics of our
times ,.

We have come to recognize the vital role of learning

in accomplishing and accommodating to change.
Second, learning is for life, in all its aspects.

Education is

essential for all the various roles of the individual :
for occupational proficiency, whether in the trades, the
professions, or what have you;
for civic competence in fulfilling democratic citizenship
responsibilities;
- for family roles and responsibilities;
- for avocational interests;
for self-fulfillment goals in an increasingly complex world.
Finally, learning is life-long, . from the cradle through the
twilight years, in myriad forms and circumstances.

It's this

life-long dimension of learning to which institutions of higher
education have found it most difficult to accommodate.
Education--in this instance, higher education--has a special
place in our democratic society.

Universities (I use the term here

to include all institutions of higher education--two-year, four-year,
graduate, public, private) are conceived in our society as knowledge
resource centers, with responsibilities in teaching, research, and
service.

Typically, the teaching function of the university is still

defined too narrowly, usually relating essentially to students in
residence, young in age, and in degree-oriented programs of study ,

�16
If universities are to fulfill their educational potential in
serving the needs and goals of society, they must define the
teaching function more creatively, in diverse settings with varied
student groups.

This leads us to the concept of continuing educa-

tion in its broadest conceptual construct.
I realize that there are many forces which must be confronted .
These include such realities as the financial considerations of
funding higher education, usually involving some formula related
to full-time equivalent enrollment; the constraints of self-created
systems of accreditation and credentialing; the frequent discomfiture
of the faculty in dealing with other than captive , post-adolescent
students; and the reluctance of decision makers within our institutions and beyond to condone unaccustomed approaches to reaching
educational objectives.

But I also sense a readiness today in

academia--and on the part of learners--to consider: explore, test
new concepts and patterns.
It is the central task of a governing board to serve as the
surrogate of the society which has established or chartered it

The

chief duty of such a board is not to exercise control (although it
does have that responsibility) but to think creatively and in the
long run successfully about the problems of the institution for
which it establishes governing policies and makes major decisions.
A wise board will accept many collaborators (from both within the
institution and beyond) to help define and achieve its goals.

But

the ultimate responsibility for success or failure rests with the
board.

Easy answers and quick solutions are not available and panaceas

�17
and sure-fire remedies do not exist.

But if colleges and

universities did not have hard problems, they would not need
boards comprised of competent and committed persons
The difficulties in the years ahead will be very great,
but surely no greater than those with which our predecessors
have successfully dealt through the past two centuries and more.
Fortunately, our institutions of higher education still have
talented and dedicated trustees who are equal to the task.
I wish you Godspeed.

�</text>
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\

"THE GREATEST OPPORTUNITY"
Remarks by Russell G. Mawby, President
W.	 K. Kellogg Foundation
at
Tuskegee Institute
Tuskegee	 Institute, Alabama
March 12, 1978
I

great

~e a s ure

to be back at Tuskegee again.

It

been eight years since I last visited your campus and I
your invitation here for the opportunity of seeing
_ s.. .~ ~ .. .k~~~

old friends and meeting new ones f\ and to observe first-hand

~---

the dynamic growth and progress which continue f to characterize
Tuskegee.

And I thank you for the privilege of being a part

of this Founder's Day observance in which I join a long list
of those who have been honored by your invitation to participate in this special occasion each year.

isited
a.dmire-th
Countless individuals have been a
part of the miracle that is Tuskegee, perpetuating and transforming into reality the dream of your founder.

It is a

quality and a characteristic of American life that people give
generously--of themselves, of their time and talent, of their
energy and their material resources--to causes to which they
are dedicated.

Certainly this is true in the history of Tuskegee.

�2
From the first struggling days and in emulation of the Founder
whom we honor today, people have committed themselves to
Tuskegee's mission, given selflessly as teachers and officers,
as trustees and alumni , as students and friends in building
this Institute both physically and academically.

Thousands

have given materially--farm products and building materials and
money--that Tuske gee mi ght grow.

Private foundations such as

the one I represent are simply one mechanism by which people
of wealth can direct their resources to further human purposes.
You and I give our modest gifts to our church, to community
organizations and agencies, to our alma mater.

W. K. Kello gg,

in his 70th year in 1930, dedicated his fortune to "helping
peopl e help themselves" through the found ation which bears his
name.
Private phil anthropy has played a major role in fulfilling
the aspirations of Booker T. Washin gton for Tuskegee and his
people.

There has been a recognition by philanthropists of

the catalytic role which black institutions of higher education,
both private and public , have made by openin g doors of educational opportunity and thus contributing immeasurably to the
betterment of American society.
Since 1965 the Kello g g Foundation has provided over $3 million
to Tuskegee, as well as an additional $11 million to other
private and public black institutions of higher education.

Our

support at Tuske gee has been directed particularly to the Human
Resources Development Center, the School of Nursing, and the
creation of the new Learning Resource Center which serves your
educational mission both on and off campus.

Beginning with your

�3
founder, Dr. Washington and continuing

, the

leaders of Tuskegee have possessed a remarkable ability to
generate both private and public support for Tuskegee--an
institution as unique in its contributions to society as was
its founder.

That uniqueness has been a key element in

Tuskegee's success, both in its educational missions and in
the level of assistance which it has attracted over the past
nine and a half decades.
II

In preparin g for the visit with you today, Ire-read
Booker T . Washin gton's stirrin g autobio graphy, Up From Slavery.
Few individual s in history have begun wi t h so little, and accomplished so much.

Certainly there's no need

to recite

for you the details of Washington's birth as a slave in Franklin
County, Virginia; his years of struggle to gain an education; or
his unusual fortitude and faith in shaping the mission and future
of Tuskegee Institute.
In his rema rkable way, Washington had the personal courage
and sense of destiny to ask the question, "What kind of a life,
what kind of a world do I want for myself, and for my people,
ten, twenty, thirty, or even a hundred years from now?"

We are

all familiar with the late Robert F. Kennedy's paraphrase of
the line in Geor ge Bern ard Shaw's play Back to Methuselah,
"Some men see things as they are and say 'Why?'
that never were and say 'Why not?"!

I dream things

It was that type of

visionary and optimistic view of things which made Booker T.

�4
Washington an educator, statesman, and political power in
America.
As young Washington was carrying water to the men in the
plantation fields in l860--three years before the Emancipation
Proclamation and on the eve of the Civil War--another child was
entering the world as the son of a struggling broom manufacturer
and religious enthusiast in Battle Creek, Michigan.
was Will Keith Kellogg.

His name

While the lives of these two were

dissimilar in many respects, they shared a number of similar
hardships, as well as a common visionary outlook and concern
for fellowman.
Both Booker T. Washington and W. K. Kellogg were born on
the threshold of poverty, and both passed through life with no
opportunity to experience the joys of childhood.

Washington

commented in his autobiography, "There was no period of my life
that was devoted to play ... from the time that I can remember
anything, ,a l mo s t every day of my life has been occupied in some
kind of labor."

Kellogg, one of seven children in a poor family,

worked from age seven to help meet the needs of his family.

He,

too, commented later in life, "As a boy I never learned to play."
Washington and Kellogg both had what would be considered today
limited formal education.
entrepreneur.

Yet, each was an educated man and an

Dr. Washington dedicated his life to building a

great educational institution and to advancing the cause of his
people.

Mr. Kellogg, at age 46, after years of unrewarding toil

in the shadow of his famous physician-brother, transformed a
very modest health food venture into the modern ready-to-eat

�5
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�6
the recent death of his wife and was also strug gling to obtain
loans for his fledgling company.

In any event, one senses that

the two men would have liked each other.
Both of these unusual men shared a deep appreciation for
their home communities.

Mr. Kellogg insisted that his company's

advertising always refer to "Kellogg's of Battle Creek," and as
a result our small Michi gan community has become synonymous
with the breakfast cereal industry.

While the scope of the

Foundation's programming was to become almost worldwide,
Mr . Kellogg also insisted that the Foundation's Board meet
monthly in Battle Creek and that a po rtion of Foundation g r a n t s
be made for the direct benefit of his hometown--a wish that is
still followed today.

In this re g ard, Boo ker T . Washington

recalled in his autobiography, "From the first,

I resolved to

make the school a real part o f the community in which it was
located ... 1 was determined that no on e should have the feeling
that it was a foreign institution, dropped down in the midst of
the people, for which they had no responsibility and in which they
had no interest."
Both also shared an appreciation for the character building
nature of manual labor, and yet understood the importance of
education.

Explaining why he chose to leave his wealth to the

Foundation, Mr. Kellogg wrote in 1935, "Relief, raiment and
shelter are necessary . . . but the greatest g o o d for the greatest
number can come only through education . .. Educationoffers the
greatest opportunity for really improvin g one g en e r a t i on over
another."

�7
III
Speaking of the early days of Tuskegee, Dr. Washington
has said, "Without regard to pay and with little thought of
it, I taught everyone who wanted to learn, anything I could
teach him."

From that simple beginning, Tuskegee Institute

has become a national model, reflecting some of the most
effective approaches for combining outstanding educational
programs in the professional and technical fields with an
abiding commitment to people, and to the community and region
it serves.

Tuskegee now enjoys an international reputation,

and can be proud of its academic quality as reflected in the
accreditation of its curricula and the success of its graduates,
both in advanced study and in their chosen fields of work.

But

~~~

in many respects, it is the outward community focus which maket
Tuskegee unique and places it above the realm of rhetoric and

empty platitudes that too often characterize the social conscience
and involvement of our nation's colleges and universities.
Booker T. Washington was aware that the process of education
cannot be separated from other, and often more basic, aspects of
the human condition.

The activities of Tuskegee's Human

Resources Development Center should be well known to all of
you.

The Center is providing technical and educational assistance

to persons in 12 Black Belt Alabama counties in the areas of
health, education, employment, transportaion, housing, welfare,
and juvenile delinquency prevention.

Its methods and skills are

being utilized to assist less developed countries throughout the
world, including Jamaica, Yeman and Guyana.

From the delivery

�8
of health services to the rural disadvantaged to the analysis
of livestock production systems, Tuskegee is carrying forward
its commitment to "community" in the broadest sense of the word.
And as Booker T: Washington praised the virtue of manual labor
linked with academic studies, the Development Center is providing practical field experiences for Tuskegee students in
such areas as social work, architecture, nursing, dietetics.
We of the Kellogg Foundation consider the Human Resources
Development Center one of the most important and successful
educational and service outreach projects ever initiated with
our assistance.
In its nearly one hundred years, Tuskegee has experienced
remarkable transformations.

From a simple beginning, it has

grown to be a prestigious yet practical institution of higher
education.

But despite its multiple changes in response to

changing needs and circumstances, certain fundamental principles persevere.

In 1931, giving the Founder's Day Historical

Address in the Golden Anniversary year of Tuskegee, the Reverend
Anson Phelps Stokes summarized some of the main features of
Tuskegee's educational creed as illustrated by the Founder's
sayings:
"We believe in the digni ty of labor.

I

We shall prosper in

propositions as we learn to dignify labor and put brains and
skill into the common occupations of life. '
"We believe in doing what we do well.

'The man who has

learned to do something better than anyone else, has learned

�9
to do a corrnnon thing in an uncommon manner, is the man who
has a power and influence that no adverse circumstances can
take from him. '
"We believe in the power of education.
for anything . '

'I gnorance is not a cure

'There is no defense or security for any of

us except in the hi ghest intelli gence and development of all. '
"We believe in the life of service.

'The only thing worth living

for is the liftin g up of our fello wmen' ... 'The greatest thing
you can learn is the lesson of brotherly love, of usefulness,
and of charity. '
"We believe in the spirit of coop eration between all individuals
and groups.

'Cast down your bucket where you are.

Cast it

down in making friends, in every honorable way, of the people
of a l l races by whom you are surrounded.'
"We believe in fittin g all men to exercise the responsibilities
of American citizen ship.

'It is important and right that all

privileges of the law be ours, but it is vastly more important

0

that we be prepared for the exercise of these privileges' ...

Le t the very best educational opportunities be provided for
/

"

both races, , an d add to this the enactment of an election law that
shall _Qe-incapable of unjust discrimination, at the same time

providing that in proportion as the ignorant secure education,
property and character, they will be given the rights of
citizenship

&lt;:)

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...
~ \
.
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- PAULU U&amp;ENCE DUNBA
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�ORDER OF THE SERVICE
-- J. S. Bach

PRELUDE: "Prelude and Fugue in G major" -----------------------PROCESSIONAL: "Tu es petra"

Henry Mule!

_

Diadcmata S.M.D.

HYMN: "Crown Him with Many Crowns"
IN VOCATION

_

_

_ CHAPLAIN AN DREW L. JOHNSON

W illy Richter

ANTHEM: " T he Creation"
T he Tuskegee Institute Choi r
Roy Edwa rd H icks, Conductor
Ned Lewis, Ins titute O rgani st

INTR ODUCTIO N OF SPEAKER
Chairman, Board of Trustees
T uskegee Institute

MR. MELVIN A. GLASSER

FOUNDER'S DAY ADDRESS

D R. R USSELL G. MAWBY

.

President, W . K. KELLOGG FO UN D AT IO N
Battle Cr eek, Michigan

REMARKS AND PRESENTATION S
JOH N

T. PORTER

_ __PRESIDENT LUTHER H. FOSTER

C ITIZENS AWARDS L O UISE B. T RIGG

1978
K E N N ETH

B.

YOUNG

HONORARY DEGREE
R USSELL G. MAWBY
D octor of Laws
SPIRIT UAL: " God's Gonna Buil' Up Zion's W alls"
The Tuskegee Institute Choi r

Jest er H airst on

" T H E TUSKEGEE SONG"

D u nbar-Sm it h

BENED ICTION AND SEVENFOLD AMEN
----------------------------------------------------.-------------------- C HAPLAIN ANDREW L. J OHNSON

POST LUDE: "En tree" .--------__-

.

Jean LaNglais

�Th
eFo
l
lowi
ng P
e
r
son
sHa
v
e Hono
r
ed th
eM
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s
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a
tTu
s
k
eg
e
eIn
s
t
i
tu
t
e
:

HON
. WILL
IAM G
.W
ILLCOX

1
9
1
7

DR
. HARRY V
. RICHARDSON

1946

HON
. P. P. CLAXTON

1918

HON.HENRY A
. WALLACE

1946

HON
. E MMETT O
'NEAL

1919

HON.EDW
IN

R
. EMBREE

1947

HON
. WILL
IAM H
. TAFT

1
9
2
0

DR
. HUGH THO
I
l
lPSON KERR

1948

DR
.M
. ASHBY JONES

1921

HON
. CHARLES D
.B
.K
ING

1949

U
nv
e
i
l
ing o
ft
h
e
Bo
ok
er T.W
a
s
h
i
n
g
t
o
n M
emo
r
i
a
l

1922

DR
. WALLACE BUT
IR
ICK
DR
. GEORGE CLEVELAND HALL
HON
.J O
SEPHUS DAN
IELS
DR
. SAMUEL C
. M
ITCHELL

1923

DR
. TALCOTT W
ILL
IAMS

1924

DR
. JA
MES

E
. DILLARD

1926

DR
. FRANCES G
. PEABODY

1926

DR.EDW
IN M
IMS

1927

SIR W
ILFRED T. GRENFELL

1
9
2
8

DR
. JO
HN H
.F
INLEY

19
29

DR
.J OHNJ. T
IGERT

1930

F
i
f
t
i
e
t
hA
n
ni
v
e
r
s
a
r
yE
x
e
r
c
i
s
e
s

1931

HON
. HERBERT HOOVER
DR:ANSON PHELPS STOKES

DR
,R
.O
'HARA LAN
IER

1950

H
o
.
c
. W lLL
IA
.
\
lL
. DAWSO&gt;
I

1951

DR
. EMORY R
o
s
s

1952

DR
. GUY BENTON JOH
NSON

1963

DR
. ERNEST O
. MELBY

1954

DR
. AMBROSE CAL
IVER

1965

DR
. BUELL G
. GALLAGHER

1950

HON.FRANCES P
. BOLTON

1957

DR
. FREDER
ICK D
. PATTERSON

1958

DR
. JOH
N HOPE FRANKL
IN

1969

DR
,W
ILL
I"
:
\
.E
. STEVL
:NS'
)N

1960

DR
. ALV
:1
' C
. EUR
ICH

1
961

DR
. BAS
IL O
'CONNOR

1952

DR
.J OHN GARDNER

1963

DR
. HARLEN HATCHER

1964

H
is E
x
c
e
l
l
e
n
c
y
,
ALEX QUA
ISON
-SACKEY

19
65

DR
. W. C
.J ACKSON

1932

DR
. ARTHUR HOWE

1933

DR
.J AMES M
. NABR
IT
. JR
.

1966

DR. T HOMASJ.JONES

1934

DR
.

A
. HANNAH

1967

DR
. KELLY MILLER

1936

HON
. CARL T. ROWAN

1
969

DR
. EMMETTJ AYSCOTT

1936

HON
. Ai
,DREWF
. BR
IMMER

1970

HON
.J OHN TEMPLE GRAVES I
I

1
9
37

H
i
sE
x
c
e
l
l
e
n
c
y
,

MR
. JACKSON DAV
IS

1938

J OHN .T
.AKAR

1971

HON
. ARTHUR W
.M
ITCHELL

1939

HON
.S
IDNEY P. MARLAND

1972

HON
. JAMESA
. FARLEY

1940

MR
. MELV
IN

DR
. G. LAKE IMES

1941

DR
. FRANKL
I
!
" H
.W
ILL
IAMS

Da
. ROBERT E
. PARK

1942

DR
. ROGER W
ILL
IAM HEYNS

HON
. CHAUNCEY SP
ARKS

1943

DR
. HERMAN R
. BRA
t
,SO
I&gt;
;

1976

DR
. JER
OME H
. HO
ILAND

1
977

DR
. FRANKP. GRAHAM

~

~

A
. GLASSER

1973
1974
197
5

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                    <text>UNITED WAY OF MICHIGAN
1994 ANNUAL MEETING
Holiday Inn South
Lansing, Michigan
June 9, 1994
Partnership For Community Progress
I.	

Delightful indeed to be here this afternoon for the United
Way of Michigan's Annual Meeting.
A.	

I stand here today as not only the Chairman and
CEO of the W.K. Kellogg Foundation, but also as a
proud donor to the United Way of Greater Battle
Creek, the Battle Creek Community Foundation, and
a volunteer for numerous organizations.

II.	

Where would we be if it were not for philanthropy and
the nonprofit sector?
A.	

Looking at my own life.

1

.'

�•	

I was born in a nonprofit hospital.

•	

I was educated at two universities that were
dependent on charitable contributions and still
are today.

•	

I was married in a church.

•	

I have worked for a university, 4-H, and for a
charitable foundation.

•

I will probably die in a nonprofit nursing home.

I think you probably see a pattern developing here.
B.	

It has been to nonprofit organizations -- and not to
government or to business -- that I have turned for
the important things in my life: my health, my
education, my religious encounters, my cultural
experiences, and human services -- not to mention
my employment.

2

�C.

And, I am not alone. Half of our nation's healthcare,
about a quarter of our education, a substantial
portion of our human services, most of our arts and
culture, and all of our religious life come from
organizations that are neither government (the public
sector), nor business (the private sector). Since
they	 belong to neither the public nor the private
sectors, they make up a third sector, one that is free
of political considerations, and not subject to the
bottom line.

III.	

I have been asked to speak with you today regarding the
joint leadership role of two key community philanthropic
organizations: United Ways and community foundations.
Two organizations along with voluntary action centers,
which I feel every community throughout our great state
and our great country should have access to.

3

�A .	

When I reflect on these two great organizations, I
can only think of the marvelous relationships United
Ways and community foundations have in
communities such as Battle Creek, Kalamazoo,
Saginaw, San Francisco, St . Paul, and Atlanta,
among many others, working together in assessing
needs, resolving community problems, and fundraising.

B.	

I think of communities, such as lansing, where the
United Way has helped to establish the Capital
Region Community Foundation. I think of Fremont,
where the Fremont Area Foundation helped establish
the United Way; and in some of our communities
such as Alpena and Saginaw, where these two
organizations share office space; and communities
such as Albion, where these organizations share
staff.

4

�C.

Unfortunately, however, for every community where
I can	 identify a strong, collaborative relationship
between the United Way and community foundation,
I am	 aware of other communities where this is not
so.	 And isn't that unfortunate.

D.	

I think ultimately the misunderstanding and
competition between local United Ways and
community foundations is namely the competition
for resources. We must realize that United Ways
almost always rely on the current income of their
donors to meet their campaigns. Community
foundations, on the other hand, tend to rely on
planned and deferred giving for their growth. These
two sources of income are complimentary, and
indeed, one can stimulate the other.

5

�E.

There are certain things United Ways do well and
there are certain things community foundations do
well. So, the question is, whether these two major
and important civic, voluntary and philanthropic
institutions are on a deadly collision course or
whether they can understand and accommodate
each other's organizational needs, or accept their
differences and strengths, and fashion roles that
meet the continuous and emerging community
needs.

F.	

A community can have a very strong United Way,
hospital, and school system, yet there are still needs
going unmet. This is where the community
foundations fit. While United Way has been and
continues to be a tremendous resource for some of
my favorite organizations, such as Big Brothers and
Big Sisters, the local food pantry, homes for abused

6

�women, and the list goes on and on; the community
foundation is there to assist organizations such as
these to develop an endowment or a savings
account, if you will, and to help them meet any
unexpected needs or opportunities. They are also
there	 to provide that seed money and venture capital
for new ideas and opportunities that occur in your
communities.
IV.	 We are right on the cusp of probably the greatest period
of the transfer of wealth in the history of our country.
A.	

Most of the estimates indicate that as much as eight
trillion dollars may be involved in intergenerational
transfers over the next decade or two. It is hard for
this farm kid from Hickory Corners to think in terms
of eight trillion dollars. But this is the possible mass

7

�of wealth that may move through the process of
estate planning in the coming few years.
B.	

My experience has been that communities that give
generously, give generously to everybody. And
anyway, if we as United Ways and community
foundations can collectively increase giving
generally, we will ultimately be benefiting
everybody.

c.	

It does not have to be open warfare. We must start
working together as a sector and looking at what is
best for the donor, and ultimately, those individuals
who are the beneficiaries of the services of the
organizations you fund.

D.	

I'm delighted that on a national level, a joint United
Way and community foundation committee has been

8

�created to look at how local United Ways and
community foundations do and should cooperate.

E.	

Locally, I encourage United Ways and community
foundations to continue working together through
the Michigan Nonprofit Forum to help establish a
public tax policy for the people of our state.

F.	

Also, in tandem, you must look at working together
to help bring about voluntary action centers in your
community to help mobilize the greatest resource
America has -- people. And if you believe the
research, those that volunteer give 100% more to
charitable organizations than those that do not.

V.	

Charles Dickens, as usual, said it very well: "It was the
best of times, it was the worst of times. "

9

�A.

Americans are the most generous people in the
world. They give time and money with remarkable
liberality. They pull out their checkbooks and roll up
their	 sleeves and pitch in whenever they see a need
to be	 met. Research indicates that this great
characteristic of Americans is getting stronger, and
we	 should rejoice in that fact.

B.	

It is the worst of times, too. The problems of
poverty have never been worse. The challenges of
education have never been more daunting. The
needs of people have never been greater. The
doomsayers among us say that our social problems
have become intractable.

c.	

When I hear these pessimists, my mind's eye sees a
man standing over 50 years ago, in the ruins of
London, and he growls 10 words: "Give us the
10

�tools, and we will finish the job." Throughout our
communities, we have the tools: United Ways,
community foundations, and hopefully voluntary
action centers. It is people such as you and
thousands of others like you forming a grand alliance
to work as alleys for a common cause.
D.	

It is time for all of us to realize that none of us can
do the job alone, but we must each do our part.

E.	

For in the final analysis, only people matter, only
people make a difference.

F.	

For I am only one,
but I am one,
I can't do everything,
but I can do something.
What I can do, I ought to do.

11

�And what I ought to do, by the grace of God, I will
do.
For I am only one, but I am one.
G.	

And I suspect, that if United Ways and comrnurritv
foundations do what they can do and what they
ought to do, in tandem, we will indeed make this
great State of Michigan a better place in which to be
born and which to grow up.

VI.	 I wish you godspeed.

s: \chairman\docs\u nitway

12

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                    <text>\ffiAT'S HAPPENING IN THE STATE OF MICHIG~~ AND
HOW DOES PHILANTHROPY FIT IN?
An Outline of Remarks by Russell G. Mawby
W. K. Kellogg Foundation
at the Northern Michigan Members Meeting
with the Board of Trustees of the
Council of Michigan Foundations
Midland, MI
June 9, 1988

I.
As we all know, when we reflect on where we have been and where Michigan is as
a state, Michigan has a long and proud history of social concern.
also has a long and proud history of philanthropic commitment.

Our state

Michigan has

been a leader in the nation in adopting laws and implementing programs to
protect the environment, assure social justice to all people, provide quality
educational opportunity, and in other ways serve human concerns and needs
creatively and effectively.

At the same time, Michigan has been home to some of history's entrepreneurial
geniuses, who not only were committed to economic growth, but also to leaving
behind a legacy of social commitment.

The list is long and impressive:

Ford,

Kresge, Mott, Kellogg, Skillman, Dow, Wege, and a host of others represented
here this evening and in the membership of the Council of Michigan
Foundations.

Michigan has a great tradition of philanthropy, i.e. private

initiatives for the public good.

Michigan's citizens give individually; as

corporations and businesses; and through organized philanthropy in private,
community, and corporate foundations.

�-2-

These two historical attributes -- social concern and philanthropy -- of
course, are not unrelated.

Throughout the state's history, the vision of

Michigan's future has benefited from the synergism of the efforts of political
and private sector leaders who are committed to improvements in our state's
social fabric.

As we enter the final turn of the race toward the 21st century

a race which

will culminate in only 12 more years -- it is appropri ate that we as a
community examine those things that have changed in our society in order that
we are better able to adapt to the needs of new generations.

Early in this century, Woodrow Wilson wrote:

"America is now sauntering

through her resources and through the mazes of her politics with easy
nonchalance; but presently there will come a time when she will be surprised
to find herself grown old -- a country crowded, strained, perplexed

when

she will be obliged ••• to pull herself together, adopt a new regimen of life,
husband her resources, concentrate her strength, steady her methods, sober her
views, restrict her vagari es, trust her best, not her a ve r a g e , members.
will be the time of change.

That time is upon us.

Is our le adership, in both the public and private

sectors, up to the task?

That

�-3II.

In thinking about what is happening in Michigan, I was tempted to begin with a
list of concerns:

education -- K-12 and higher; health care; environmental

issues; cultural and performing arts; economic development and jobs; the list
goes on and on.

A useful resource, were I to proceed in this way, is this

publication, "Michigan in Brief, An Issues Handbook for 1987-88," produced by
our good friends at Public Sector Consultants in Lansing, under the leadership
of Dr. Gerald Faverman and colleagues.

I feel that it would be presumptuous and inappropriate for me to impose a long
expose on a cafeteria of issues.

You are knowledgeable about the concerns in

our state and particularly in your home communities.

Rather, I have chosen, in broad overview, to share very briefly six
observations about things going on in Michigan, for which the implications for
philanthropy are rather apparent.

I hope you will forgive my frequent

reference to Battle Creek and activities of the H. K. Kellogg Foundation
these are the examples I know best.

You will see your community and yourself

in the illustrations I suggest.

Observation 1 concerns the seeming inability of our political processes and
institutions to deal with significant issues in substantial ways.

�4
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�-5power also have changed dramatically, with greater diffusion and less loyalty
to party and purpose.

The net effect of all of these changes has been the lessened ability of
government at all levels to be a source and catalyst for social change.

This, then, suggests an enhanced potenti al role of private sector initiatives
to demonstrate new answers to societal needs, to initiative ventures, to
provide the vision and comprehensive approach which politics fails to provide.

Observation 2 concerns the seeming return (shift back) to local responsibility
and control in addressing societal needs.

For a span of about six decades -- from the "progressive era" at the turn of
the century to the late 1960s, and particularly beginning with the "New Deal"
in the decade of the '30s

the federal government took an ever increasing

part in meeting the needs of the American people.
trend has first slowed, then seemed to reverse.

Since the early 1970s, that
Increasingly, states and

localities are being called upon to deliver services and provide benefits to
people at the community level.

This fact is reflected by statistics from

Harold "Bud" Hodgkinson in his address at the United IJay of Michigan's
Leadership 2000 Conference.

The number of federal employees is the same today

as in 1950; however, the number of state and local government employees has
risen dramatically.

�-6This fact poses problems for Michigan, as well as for all states and
localities.

This puts pressure on the tax system, especially, to raise

revenues to cover increased state and local expenditures.

A desirable consequence is that more problems are being identified and dealt
with closer to home, and, as we all know so well, the answer usually lies not
in dollars alone but in the increased commitment and involvement of people who
care.

Again, opportunities for private sector initiatives are obvious:

there

is a desperate need to become more efficient and more effective in using
limited resources and in mobilizing local leadership.

Observation 3 concerns the increasing rhetoric about public/private
collaborations.

We hear it from the President, the Governor, many of us.

Such collaboration of private philanthropy with public institutions and
programs is going on in all of our communities, to the advantage of all.

In

our state, we think of initiatives dealing with economic development/job
generation such as the Industrial Technology Institute and the Michigan
Biotechnology Institute; the observance of Michigan's Sesquicentennial; and
other efforts in which many of us have been involved.

The best observations tend to be at the community level -- in education, child
care and child abuse prevention, substance abuse, independent living for the
elderly, the cultural and performing arts, and a host of other examples.

�r

-7A concern that I would share with you is that, unless we are careful in such
collaborative efforts, they will, in a sense, be "one-way."

Public officials

are anxious to mobilize and direct private resources to "their chosen
objectives."

They are not always anxious to be helpful to private

philanthropy in addressing such concerns as increasing the resources available
for philanthropic purposes.

The current evidence of this relates to the

proposed tax credit for gifts to community foundations.

While the

administration has given verbal endorsement in a variety of ways to this
concept, they have been less than arduous in following through in ways
necessary to ensure legislative action.

The jury is still out on whether the

administration will produce as they have promised.

A further concern relates to the audit activities of the Internal Revenue
Service here in Michigan, which some of us have experienced recently.

In the

most recent audit of the W. K. Kellogg Foundation, which in some respects is
still underway, we received a virtual "no-change audit" on all accounting
procedures.

But the agent then chose to extend his activities into a detailed

review of sub-purposes of a few selected grants.

His effort was really to

define very narrowly the concept of "charitable purpose.

In the examples he

selected, those grants which dealt specifically with economic development and
job generation -- instances in which the concern was increasing total jobs and
not solely jobs for chronically unemployed, handicapped, or minorities -- he
wished to disallow them because they were not purely "charitable" in his
judgement.

�-8-

If this kind of mentality prevails, some very important areas of private
philanthropy, including some in which collaboration with the public sector is
most effective, will become impossible.

I think our continuing approach should be to be cooperative with public
institutions and organizations, but to be cautious and not be coerced.

Next

year, after the elections this fall, I feel confident that we will again
confront tax legislation, probably at both the state and federal levels.
Whenever tax issues are opened up, philanthropy is vulnerable.

We need to be

ready, through our Council of Michigan Foundations and the Council on
Foundations at the national level, to address our concerns effectively.

Observation 4 concerns the dichotomy between the nature of the problems which
concern us and the solutions we devise.

The problems of concern to society tend to be complex, multidisciplinary,
overarching, penetrating, and permeating.

Each of us can make our own list

inflation, K-12 and higher education, home care for the elderly, groundwater,
environmental quality, job generation, peace.

To the contrary, the solutions most often devised to address such issues tend
to be narrow, discipline- or profession-oriented and biased, simplistic, and
inadequate to the task.

�-9A major contribution of philanthropy in addressing societal needs can be to
encourage and demonstrate programs which are comprehensive, collaborative, and
provide continuity.

This is a somewhat human characteristic --

a resistance to change, when we

are comfortable with that which we know.

Sometimes, even when the evidence is overwhelming, both individuals and their
institutions are reluctant to respond.

It is a truism that "in most areas of

human concern, we know better than we do."
be of special interest to you:

Think only of the areas which may

substance abuse, K-12 education, and health

care.

For example, if we think of child development in the early years, we know that
age five is too late for societal concern and intervention in education, yet
most youngsters and most communities lack comprehensive pre-school programs of
high quality.

The evidence is clear that the elementary years are most

important and that drop-out can really be predicted by grades six or seven.

Yet, we persist in accrediting our schools at the high school level, starving
the elementary years whenever resources are limited.

Every teacher will tell

you that it takes the first three months of the new school year to catch up to

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�-11-

Unhappily, while each is composed of intelligent, able, dedicated, and
well-intentioned individuals, each also tends to address issues from the
perspective of their organizational or institutional objectives.

Each is

concerned with their own niche, too often not sensitive to the activities of
others and with insufficient attention to the comprehensive health needs of
the people of the community.

Again, a challenge for philanthropy to be an influence in bringing about
services which are comprehensive, collaborative, and continuous.

From all of these observations, each of us can identify marvelous
opportunities for philanthropy to contribute, ever more importantly.

The

opportunities are virtually endless -- I will share with you one new example
which our Foundation is undertaking.

Mr. Kellogg established the Foundation nearly 60 years ago because of his
concern for young people.

Thus, youth programming has always been a major

component of our grantmaking.

We have done a wide range of the usual things

in our own community, in Michigan, and nationally.

Recently, we have become

increasingly concerned that, whether the grantee is a public agency or a
nonprofit organization, the approaches too often are fragmented, lack
continuity, and are narrow in construct.

Thus, after very thoughtful and

careful analysis and deliberation, our Foundation is launching a Kellogg Youth
Initiatives Program in three Michigan communities.

�-12One is Calhoun County, including our home base of Battle Creek, which we
describe a s rural, small-town, farm and non-f arm.

The second community is

Marquette and Alger counti es in the Upper Peninsula, the "Appalachi a" of
Michigan, with special economic and demographic characteristics.

The third is

in center city Detroit, the service area of Northern High School, including
the high school and thos e middle and elementary schools which feed it, and the
communities in which the young people attending these schools live.

In each of these three locales we have identified a Foundation staff
professional, native to the community with special training, experience, and
skills necessary for this particular job.

The Kellogg Foundation has no

solutions and will not be prescriptive in our approach.

Rather, we will try

to be a catalyst in stimulating collaborative efforts by individuals, and in
particular by organizations a nd institutions which share our concerns with
making each community a better place for young people to live -- in effect,
seeking to make the community one of the best places in the world for a young
person to be born and grow up.

Concerns will be broad -- home, family, and housing; schools, churches, public
agencies and their programs; all of the nonprofit organizations and their
activities; juvenile justice; he alth services; jobs ; and all of the other
influences that bear upon child/human development.

A first step, and the only activity which the Foundation itself will operate,
will be the Kellogg Youth Development Seminar series -- a two-year program of

�-13seminars in each of the three communities.

In each community, we are

identifying 35 to 50 people who are concerned with young people and who agree
to participate in the seminar series, one day per month for two years,
analyzing the problems and needs of youngsters and exploring and initiating
action programs.

Resource people will be brought in as the groups decide they

could be useful and the entire seminar group -- or small sub-groups -- will
travel throughout Michigan or nationally to observe programs in other
communities which address similar problems and might be adapted here.

The seminar participants will represent a broad cross section of the
community -- educators (superintendents, principals, teachers), business
people, government officials, labor leaders, parents, and youth.
complex approach, and a long-term initiative.

This is a

Our Board of Trustees has

agreed with our staff that we must make a long-term commitment -- at least a
generation, 20 years and perhaps 30.

We are not sure what can be accomplished -- this is high risk and
experimental.

We are persuaded that the issue is so important that such

efforts must be undertaken.
kind.

We are anxious to have collaborators of every

We hope some of you will join with us, either in these three locales or

in complementary efforts of similar purpose in your own communities.
anxious to learn, to cooperate, and to share.

We are

�-14III.

In conclusion, what is happening in Michigan?

A lot -- much of it good:

While we are continually concerned with dealing with problems and addressing
shortcomings, we need to keep these troublesome concerns in. perspective.

We

read a lot about the problems of teenagers today, but most teenagers do
well -- they are not on drugs, they do not get pregnant, they do not drop out.

At the same time, there are pressing concerns which must be addressed.

It is

to such issues that much of our thought and resources must be directed.

We in philanthropy -- whether in corporate grantmaking, community foundations,
or private foundations -- must be responsive to changing circumstances and
opportunities.

Some of the significant new directions imperative to our

societal future will not be charted by ·government.

In fact, many elected

officials are almost desperate for better answers, proposed solutions to
perplexing issues.

We in philanthropy can continue our tradition of innovation, nurturing
creative collaborative approaches to human concerns at the community level.

We can provide leadership to enhance the resources of philanthropy and ensure
their most effective use.

�-15Michigan has a great tradition of soci al concern.

We in philanthropy -- and

those who have preceded us -- have been important partners in this progress.

There is unfinished business demanding the best efforts of us all!

848kj

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                    <text>Notes
from
the 1994
A RGM's P resentation for
.
nnual Meeting of the
Saglnaw Community Found{t"
June 7, 1994
lon

~ .\~

-

)

(,L

- l

,/

II
\ t

/

�SPEECH

J
JO
/CLR
/RG 0
320N

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/09
/91

PAGE 5

8
. PERHAPS HERE ISTHE REAL S
IGN
IF
ICANCE OF WORK
ING W
ITH
YOUTH
.

YOUTH GROW UP TO BECOME PEOPLE WHO WORK W
ITH

YOUTH
. WHEN WE INVEST IN THE DEVELOPMENT OF TODAY
'S YOUNG
PEOPLE
, WE ARE REALLY INVEST
ING IN THE DEVELOPMENT OF THE
NEXT GENERAT
ION
, AND THE NEXT
, AND THE NEXT
. THE R
IPPLES
SPREAD OUT FROM OUR INVESTMENTAND
CAN NEVER KNOW
.

~

~

END
, WE

~~

IV
. WHY COMMUNITY FOUNDAT
IONS?

/
rY

r
f ~~.

~
~

1
.
	 THE SHORTEST AND MOST PROFOUND ANSWER TO TH
IS QUEST
ION IS
THAT THE MOST E
XC
IT
ING SO
LU
T
ION
STO TODAY
'SPROBLEMS ARE
NOT THOSE COM
ING FROM WASH
INGTON OR FROM LANS
ING
. THEY
ARE COM
ING FROM THE LOCAL COMMUN
ITY
.

LOCAL LEADERS ARE

THE ONES WHO ARE CLOSEST 0 PROBLEMS
, AND THE ONES BEST
EQU
IPPED TO SOLVE THEM
.
2
.
	 LOCAL LEADERS
, OF COURSE
, CANNOT SOLVE COMMUN
ITY PROBLEMS
ALL BY THEMSELVES
. THEY NEED TO HAVE ARROWS FOR THE
IR
QU
IVER
, AND PERHAPS THE SHARPEST ARROW ISTHE COMMUN
ITY
FOUNDAT
ION
. COMMUN
ITY FOUNDAT
IONS ARE THE MOST COMMUN
ITY
BASED OF ALL PH
ILANTHROP
IC INST
ITUT
IONS
. THEY ARE ALSO
THE MOST FLEX
IBLE
: THEY CAN SUPPORT AW
IDE RANGE OF
IN
IT
IAT
IVESTO IMPROVE THE COMMUN
ITY
, FROM ECONOM
IC

~

/V
......~~ ....

�SPEECH

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PAGE 6

DEVELOPMENT TO SOCIAL SERVICES, FROM RECREATION TO HEALTH
CARE, FROM ECUMENICAL CHURCH PROJECTS TO NEIGHBORHOOD
DEVELOPMENT.

3.	 THE COMMUNITY FOUNDATIONS ARE MORE THAN MONEY GIVERS.
THEY ALSO SERVE AS CONVENERS FOR IMPORTANT COMMUNITY
MEETINGS, AN "HONEST BROKER" TO HELP BUILD TEAMS OF .
ORGANIZATIONS TO SOLVE PROBLEMS, IN SHORT, A CATALYST FOR
CHANGE.

SINCE THEY SERVE ALL OF THE NON-PROFITS IN THE

COMMUNITY, THEY CAN BRING ALL OF THEM TOGETHER TO MAKE
THINGS HAPPEN.

SINCE COMMUNITY FOUNDATIONS LIVE IN THEIR

COMMUNITY, THEY CAN HELP NEW INITIATIVES WITH THEIR
PERSONAL INVOLVEMENT, AS WELL AS WITH THEIR FUNDS.

4.	 WHEN WE LOOK AT THE MICHIGAN COMMUNITY FOUNDATION YOUTH
PROJECT, WE SEE ALL OF THESE FUNCTIONS OF THE COMMUNITY
FOUNDATION BEING CALLED INTO PLAY.

BUT WE ALSO SEE

COMMUNITY FOUNDATIONS AS A MANUFACTURER OF NEW
PHILANTHROPY AND NEW PHILANTHROPISTS.

THEY ARE THE

GENERATOR, IF YOU WILL, CHURNING OUT NEW GIVERS BY HELPING
THE COMMUNITY TO RAISE, MANAGE, AND DISPERSE CHARITABLE
FUNDS.

5.	 THE MICHIGAN COMMUNITY FOUNDATION YOUTH PROJECT COMBINES
ALL OF THESE FUNCTIONS OF THE COMMUNITY FOUNDATION:

�SPEECH

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PAGE 2

3
.
	 THESE NEXT F
IVE YEARS W
ILL

fHv
lA
RKON

MICHIGAN
. ITWI LL MA KE IT
L
IVE
, ABETTER

IN
	WH
ICH TO
l HTO BE BORN
, AND ABETTER

STAT IN WH
ICH
OF TH
IS IN
IT
IAT
IVE
, THE

4
.

PRO
JECT
, HAS BEEN
HAVE ASKED ME WHY THE KELLOGG
FOUNDAT
ION
, WH
ICH COULD HAVE
.
.c

WAYS
, CHOSE -TO

~

.

~~~

IN ANY

YOUTH AND IN

UN
ITY FOUNDAT
IONS
.

~

SO
, TODAY IWANT TO ANSWER THESE TWO QUEST
IONS
:

WHY YOUTH?
WHY COMMUN
ITY FOUNDAT
IONS?
I
I
I
. WHY YOUTH
?

1
.
	 AS NEW
, AND EXC
IT
ING
, AND DAR
ING AS ITIS
, THE M
ICH
IGAN
COMMUN
ITY FOUNDAT
ION YOUTH PRO
JECT HAS PRECEDENTS IN
~

H
ISTORY

~

~

FOR EXAMPLE
, FROM 1
931TO 1948
, THE

KELLOGG FOUNDAT
ION SUPPORTED THE M
ICH
IGAN COMMUN
ITY HEALTH
PRO
JECT IN SEVEN SOUTHCENTRAL M
ICH
IGAN COUNT
IES
. TH
IS WAS

I

�JJO/CLR/RG

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PAGE 3

A COMPREHENSIVE COMMU NITY DEVELOPME NT PROJECT THAT
CONSOLIDATED RURAL SCHOOLS, BUILT MODERN HOSPITALS AND
HEALTH DEPARTMENTS, AND ENCOURAGED VOLUNTEERS TO HELP
DELIVER ES SENTIAL SERVICES.
2.	

THE CHILDREN SERVED BY MCHP ARE ONLY NOW BEGINNING TO
RETIRE.

MOST ARE STILL ACTIVE IN THEIR COMMUNITIES AS

VOLUNTEERS, AND MANY ARE STILL GOING STRONG IN THEIR
CHOSEN CAREERS.
3.	

IT HAS BEEN 50 YEARS SINCE THE KELLOGG FOUNDATION BEGAN TO
SUPPORT MCHP, AND ~ YEARS SINCE IT ENDED.
STILL REAPING THE BENEFITS FROM IT.
MCHP AS AN 18-YEAR PROJECT.

AND SOCIETY IS

SO, I DON'T THINK OF

I PREFER TO THINK OF IT AS A

50-YEAR, OR 70-YEAR, OR 80-YEAR PROJECT.
4.	

IF YOU LOOK AT THE MICHIGAN COMMUNITY FOUNDATION YOUTH
PROJECT IN THE SAME LIGHT, YOU REALIZE THAT THIS IS A
PROJECT THAT WILL STILL BE PAYING SOCIAL DIVIDENDS IN THE
YEAR 2051 AND PERHAPS WELL BEYOND.

IN FACT, THE DIRECT

BENEFICIARIES OF THIS PROGRAM WILL STILL BE MAKING
CONTRIBUTIONS TO SOCIETY FOR ALMOST ALL OF THE NEXT
CENTURY.
5 .	

IT IS NOT FOR US, OF COURSE, TO KNOW THE LONG-RANGE
CONSEQUENCES OF OUR ACTIONS.

BUT WE CAN GUESS THAT

�SPEECH

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/CLR
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/09
/91

PAGE 4

WORK
ING W
ITH YOUTH W
ILL BE L
IKE A STONE THROWN INTO A
POND
: THE R
IPPLES KEEP EXPAND
ING FAR BEYOND OUR T
IME AND
PLACE
, FAR BEYOND OUR POOR AB
IL
ITY TO MEASURE
.
6
.
	 THE KELLOGG FOUNDAT
ION CHOOSES TO WORK W
ITH YOUTH BECAUSE
WE CONT
INUE TO BEL
IEVE THAT THE CURRENT GENERAT
ION HAS AN
OBL
IGAT
ION TO REPAY ITSDEBTS TO THE GENERAT
IONS THAT CAME
BEFORE BY HELP
ING THE GENERAT
IONS THAT W
ILL COME AFTER
.
WE RECOGN
IZE NO L
IM
ITS ON WHAT CAN BE ACH
IEVED
, WHAT
TH
INGS CAN BE DESTROYED
, AND WHAT GOOD AND DECENT TH
INGS
CAN BE ACCOMPL
ISHED
, IFWE BUT G
IVE OUR YOUTH THE TOOLS TO
DO THE JOB
.
7
.
	 THE M
ICH
IGAN COMMUN
ITY FOUNDAT
ION YOUTH PRO
JECT G
IVES
YOUNG PEOPLE THE OPPORTUN
ITY TO LEARN GENEROS
ITY IN THE
ONLY PRACT
ICAL WAY
:

BY BE
ING GENEROUS
.

IT ~

TEACH $

THEM TO MEET COMMUN
ITY CHALLENGES BY RA
IS
ING FUNDS FOR
GOOD WORKS
.

IT~ TEACH'THEM TO BE GOOD STEWARDS BY

G
IV
ING THEM THE OPPORTUN
ITY TO MAKE THE HARD
W
ISE G
IV
ING
.

IT~

~

~

ON

THE OPPORTUN
ITY TO ASK
, TO

SERVE
, AND THROUGH SERV
ING
, TO LEAD
. TOMORROW
'S
GOVERNORS
, MAYORS
, CH
IEF EXECUT
IVE OFF
ICERS
, AND EXECUT
IVE
D
IRECTORS W
ILL BE TRA
INED THROUGH THE M
ICH
IGAN COMMUN
ITY
FOUNDAT
ION Y
OU
TH PRO
JECT
. PERHAPS MORE IMPORTANTLY
, SO
W
ILL TOMORROW
'S L
ITTLE LEAGUE COACHES
, B
IG S
ISTERS
, CUB
SCOUT LEADERS
, AND SUNDAY SCHOOL TEACHERS
.

�SPEECH

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PAGE 7

A.	 COMMUNITY FOUNDATIONS WILL RAISE MONEY TO MEET THE
MATCH WITH THE HELP OF A LOCAL COMMITTEE.

B.	 COMMUNITY FOUNDATIONS WILL ENDOW PERMANENT FIELDOF-INTEREST FUNDS.
C.	 COMMUNITY FOUNDATIONS WILL FORM AN ADVISORY BOARD ON
GRANTMAKING THROUGH THE COMMITTEE THAT WILL INVOLVE
YOUTH, THUS TEACHING STEWARDSHIP.

D.	 THE COMMUNITY FOUNDATION WILL SERVE AS THE MEETING
PLACE AND THE THINK TANK FOR NEW INITIATIVES IN THE
COMMUNITY.

V.	 SUMMING IT UP.
1.	 WHY YOUTH?

WHY COMMUNITY FOUNDATIONS?

BECAUSE THESE

CHALLENGES WILL HELP US TO IDENTIFY THE YOUNG LEADERS OF
TOMORROW.

IT WILL HELP US RECRUIT THEM.

IT WILL GIVE

THEM EXPERIENCE IN RAISING MONEY AND IT WILL GIVE THEM
EXPERIENCE IN THE WISE STEWARDSHIP OF CHARITABLE FUNDS.
IT WILL RAISE NEW MONEY FOR THE NEW NEEDS IN COMMUNITIES
AND PERMANENTLY ENDOW THEM, SO THAT RESOURCES WILL BE
. THERE FOR FUTURE GENERATIONS.

IT WILL HELP COMMUNITIES TO

GROW AND TO EASE THE PAIN AND THE SUFFERING OF THOSE

�SPEECH

J
JO
/CLR
/RG

0320N

C
IT
IZENS WHO ARE HURT
ING
.

07
/09
/91

PAGE 8

ITW
ILL ALLOW COMMUN
IT
IES TO

FACE AN UNCERTA
IN FUTURE W
ITH AN UNSHAKABLE CONF
IDENCE IN
THE
IR OWN AB
IL
ITY TO SOLVE THE
IR OWN PROBLEMS
.

2
.
	 WHY YOUTH? WHY COMMUN
ITY FOUNDAT
IONS
? PERHAPS THE MOST
SUCC
INCT ANSWER TO THESE TWO QUEST
IONS COMES FROM THE
ELEGANT PEN OF ABRAHAM L
INCOLN
, WHO
"CH
ILD

~

~

PERSON WHO ISGO
ING TO CARRY ON

WHAT ~ HAVE
.~
GO
ING TO S
IT WHERE
Y•
OU ARE S
ITT
IN
G
, AND WHEN Y
SU ARE GONE
, ATTEND TO
THOSE TH
INGS WH
ICH YOU TH
INKARE IMPORTANT
. YOu
MAY ADOPT ALL THE POL
IC
IES YOU PLEASE
, BUT HOW
THEY ARE CARR
IED OUT DEPENDS ON
ASSUME CONTROL OF YOURC
IT
IES
, STATES
, AND
NAT
IONS
.

H IS GO
ING TO TAKE OVER YOUR CHURCHES
,

SCHOOLS
, UN
IVERS
IT
IES
, AND CORPORAT
IONS
. THE
FATE OF HUMAN
ITY ISIN H
IS HANDS
.
"

0320N
/1
-8

�/0
(

~

~ -~
~

~

v
iL

~

�</text>
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                    <text>"THE WORLD STANDS OUT"
COMMENCEMENT ADDRESS
BY
RUSSELL G. MAWBY, CHAIRMAN
W.K. KELLOGG FOUNDATION
LANSING COMMUNITY COLLEGE
LANSING, MICHIGAN
June 7, 1992

It is a pleasure indeed to ~e with you at Lansing
Community College for this commencement
ceremony. I welcome this opportunity to be on your
campus again, continuing a long relationship with
the College and its leaders.
W;;;. t::JP

:£:_";;1.--uJ! - c:.ii- 2-~ ~

~ ~ ..
a- H S t;:}--r

,

e-W.K.

Kellogg Foundation has been p r i vil eoE~ltratSS~~t
the College in some of its er-eative ventur.es in

,

�eciooaflt&gt;''"\
n I commend you for selecting LCC as
your college. This institution, soon to be your alma
mater, has an excellent reputation ... in our state,
nationally, and internationally. You will be proud to
join its cadre of graduates.

To you who are graduating, I add my
congratulations to those already expressed. For
each of you, this is an occasion long awaited, one
of those instances in life when you have both a
sense of satisfaction in past achievements and a
special excitement for the future. I feel privileged to
be sharing this day with you. I would add a word of
congratulations, also, to all of those who have
contributed in a significant way to making this day a

�3

reality. I think first of parents and families, and in
many instances husbands or wives and children
who so often have sacrificed and subordinated their
personal interests to yours in making it possible for
you to study here and who are entitled to a similar
sense of prideful satisfaction on this occasion. And
I think, also, of all the people who are LCC -- those
~

who have gone before, establishinq, building, and
sustaining this institution, and those who currently
carry forward this work...trustees, faculty, officers
and staff, alumni and friends. Community colleges
have been and must continue to be a significant
component of our pluralistic system of higher
education. Your efforts have made this so -- and

�4
will continue to do so in the future. To all of you, I
express congratulations and compliments, for you,
too, can take pride in this happy occasion.

II.
I approach my assignment today with the sobering
knowledge that not one person came here for the
primary purpose of hearing the commencement
address. If we are quite honest with each other,
each of you has a much more personal -- and more
important -- reason for being here. And, in
appreciation of that fact, I propose to intrude only
briefly upon your time. For those of you who, from
force of habit, are taking notes, my entire message

�5
can be summarized in two letters: U and R. "U"
for understanding; "R" for responsibility.

W. K. Kellogg, the founder of the Foundation with
which I am associated, was a successful
businessman. With only six years of formal
education, he started work as a broom salesman
and then became the business manager of a
hospital in Battle Creek. At age 46, he quit his job
and launched the Kellogg Company, manufacturing
ready-to-eat breakfast cereals. Late in his life he
dedicated his wealth to public benefit through this
Foundation. In 1935, when he made the
irrevocable transfer of his fortune to the Foundation,

�6

he wrote a brief letter in which he concluded, "I am
glad that the educational approach has been
emphasized. Relief, raiment and shelter are
necessary for destitute children, but the greatest
good for the greatest number can come only
through the education of the child, the parent, the
teacher, the family physician, the dentist, the
community in general. Education offers the
greatest oQPortunity for really improving one
generation over another."

That Statement is as true today as it was 'five
decades ago. Despite all the criticisms and all the
.questioning, education is still basic to -- offers the

�7
greatest opportunity for -- human progress. And
from the standpoint of the individual, education is
still the way to a better life. Education -- related to
but not synonymous with courses and credits and
degrees and credentials; but education -- the
inquisitive mind; the mastery of knowledge and
skills; a pattern of identifying, assembling,
analyzing, thinking, planning ?and doing.

For some of you, education beyond high school is a
family tradition. Your parents, perhaps your
grandparents and great-grandparents and beyond,
have been college graduates. Others of you, like
myself, are the first of your family to go to college.

�8

I
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�9
Hopefully you, who are among the privileged to
benefit 'from higher education, will be articulate
spokesmen and dedicated supporters of education
to guarantee comparable opportunities for those
who follow.
III.
As in all other aspects of life, with privilege goes
duty, the obligation to be responsible and
responsive. Your personal paths and life careers
will be varied. Each of you will make your own
choice (another American prerogative which few in
the world share) -- some will pursue further studies,
leading to additional degrees; some will go into
business, either self-employed or working with

�10

others; others will choose opportunities in the public
sector working for governmental agencies at local,
state, or national levels; some will dedicate their
lives to human service, through their church or nonprofit organizations; still others may elect ultimately
to continue the academic life, in research, teaching,
or public service. The options are endless.

Whatever route you choose, society has high
expectations -- a great need -- for your talents.
Hopefully, you will be shakers and shapers of a
better tomorrow. In that regard I will share with you
briefly three specific ideas. But as a preface for

�11
those thoughts, it will be useful to put ourselves,
our lives, our times into some perspective.

Each of us has stashed away in memory certain
lines -- of poetry, from literature, passages from the
bible -- which have special meaning to us. One
such which frequently recurs to me are these lines
from Edna S1. Vincent Millay The world stands out on either side
No wider than the heart is wide
Above the world is stretched the sky,
No higher than the soul is high.
The heart can push the sea and land
Farther away on either hand;
The soul can split the sky in two,
And let the face of god shine thru.

�12

But east and west will pinch the heart
That cannot keep them pushed apart;
And he whose soul is flat -- the sky
Will cave in on him by and by.
~

The world stands out -no wider than the heart is wide.

Any reasonable person who reflects thoughtfully on
today and tomorrow -- on where mankind is and
where we're going -- finds the prospect sobering.
Recently I read a disturbingly pessimistic -- but
perhaps distressingly realistic -- book, An Inquiry
Into The Human Prospect, by Robert L. Heilbroner.
Heilbroner suggests that three issues above all
others shape the current human predicament.
These can be summarized in three words:
population, environment, war.
~

_vr--..v,

-

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~~

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~~~~---

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....

~~

�13

It would be nice if these were simple, tidy issues
that we could deal with forcefully and directly. But
we immediately see that they are not simple and
neat; they are complex, confounding and
compounding, comprehensive, inter-related. One of
the dilemmas of the human condition is that the
problems which concern us are diffuse, complex,
permeating, multi-disciplinary, generalized. Think of
any current issue of major significance -- food
supply, pollution, health care, unemployment,
energy, transportation, the federal budget deficit,
education, international trade, the judicial system,
rural development, family life, inflation, world peach.
Simultaneously, the solutions devised by man are
usually specific, simplistic, specialized, narrowly
based. Thus, a serious discontinuity exists
between the nature of the problems which confront

�14

us and the solutions which we contrive for dealing
with them.
I'll not elaborate on these three issues, simply
remind you of them:
Population -- a realization that the growth
of human population is the principal and most
compelling threat to the survival of the species
(man);
Environment -- a growing appreciation for the
fragility of the relationships within the earth's
environmental milieu, with an awareness of
the mind-boggling consequences of our
actions, impulsive or premeditated; and

�15
War -- with no better reminder than the words
written 350 years ago by John Donne "No man is an island, entire of itself; every
man is a piece of the continent, a part of the
main; if a clod be washed away by the sea,
Europe is the less, as well as if a promontory
were, as well as if a manor of they friends or
of thine own were; any man's death
diminishes me, because I am involved in
mankind; and therefore never send to know
for whom the bell tolls; it tolls for thee.
"No matter how we choose to classify man's
concerns, or from what vantage point we elect to
view them, ultimately it becomes clear that the
quality of life for our generation and those to follow
will be determined basically by our progress in

�16

improving human relationshiQ..§. For whether we
think in terms of the family, our home community,
our state or nation, or the world neighborhood, the
prime determinant of what life will be like in the
years ahead will be a consequence of people's
ability to live in harmony, one with another. And
the most important decisions confronting us will not
be dependent upon our burgeoning technology, but
instead will be value- based and value-laden.
'C"""

-

The only hope for civilized society is that modern
man will be more successful than his predecessors
in dealing with human aspirations, reflecting
contemporary values. Your generation, more than
mine, shows promise of having this commitment
and capacity. But you have not yet been really
tested.

�17

The real testing will come in tangible responses to
tough alternatives -- for example, in the leadership
you provide in preparing the American people to
accept a static or declining standard of living in the
decades immediately ahead, adopting an entirely
new concept of the quality of life, so that the
peoples of other parts of the world may benefit
more abundantly 'from the earth's finite resources.
Will we destroy the environment with our refuse?
Will we share our abundance with those less
blessed? Will the hungry of the world have food?
Your success will be determined not by the
elegance of your rhetoric but by the tangible
consequences of your economic, social, and
political decisions.
IV

�18

And now, to those three tangible and specfic
concerns which I share with you as persons who
are the beneficiaries of education, who are
committed to knowledge and learning, and who will
-- in one role or another -- be shapers of the future.

First, the challenge of knowledge utilization, the
application of knowledge to problems of people. In
most areas of human endeavor, we know better
than we do. Whether your career interests be in
criminal justice, history, the performing arts,
engineering, teaching, business, family life,
sociology, health, or what have you, we must
somehow mobilize knowledge resources in new and
creative ways to deal effectively with human'
concerns. In the complex life of today and
tomorrow, the resources of anyone discipline,

�19
specialty, body of knowledge, or organization are
usually inadequate to deal effectively with
significant issues. Your generation must pioneer in
blending the richness of specialized 'fields of study
into more effective patterns for decision and action.
Second, the challenge of lifelong learnina.. In the
past, life was indeed simpler. My generation could
approach life in three neat blocks -- go to school,
go to work, out to pasture. Now, for a whole host
of reasons, that pattern is rio longer adequate -burgeoning knowledge, the accelerating rate of
change, the complexity of issues, the
interrelatedness of human experiences. You as
educated persons must demonstrate a commitment
to lifelong learning, incorporating in your own 'life a
continuing interaction between work, family, leisure,

�20
and learning ... as many of you already have, in
reaching today.
And finally, that third challenge, involvement.
Effective democracy requires individual
involvement. A unique ingredient of our American
way of life is volunteerism, those things which
individuals do voluntarily, because they want to.
Margaret Mead has observed:
"We live in a society that always has depended
on volunteers of different kinds -- some who can
give money, others who give time, and a great
many who freely give their special skills, full-time
or part-time. If you look closely, you will see that
almost anything that really matters to us,
anything that embodies our deepest commitment
to the way human life should be lived and cared

�21

for, depends on some form -- more often many
forms -- of volunteerism."
This fact gives a distinctively humane quality to life
in America. But only if we continue to renew the
"Habits of the Heart," to use the title of a recent
book by Robert Bellah. Let me suggest to you that
the most important way in which your life will be
measured ultimately is by the ways in which you
spend your discretionary time. To be sure, some
time must be spent in hobbies and other forms of
relaxation. But let me encourage you to spend as
much of it as you can in paying back the society
that already has given so much to you. Your
career field needs you, beyond the mandate of the
job, to raise the level of performance and ethics.
Your community needs you, to serve on nonprofit
boards and in other ways to contribute to bettering

�22
the human condition. Your nation needs you, to fill
positions of public trust. I hope that you will quickly
begin to repay your "debt to society." I will
guarantee that this paradox is true: the more you
give, the more you get. And the more you give, the
more successful you will become. By your
constructive involvement, both you and society will
benefit.
While the prospects of an unknown 'future may be
somber, the challenge -- and the potential -- of
tomorrow are as demanding and as exhilarating as
ever. In an age when bigness and complexity
seem characteristic, it's important to maintain a
proper perspective. When the realities of the
everyday world seem almost overwhelming, lfind
the following a useful reminder:

�23
I am only one, but I am one;
I can't do everything, but I can do
something;
And what I can do, I ought to do;
And what I ought to do, by the grace of God,
I will do.
In too many facets of our lives, both individually and
as a nation, we seem to have lost something of our
sense of purpose, our self-confidence, our direction,
our faith and commitment. -To the extent this be
true, it can be remedied only by the deeds of
individuals who -- in whatever their role and in
every dimension of life -- understand and respond.
It's not enough to understand or know; we must
also do. If each of us will do what we can do and
ought to do, we will indeed be serving man's higher
purpose.

�24
To each of you in this class of 1992, Godspeed in
your career and -- more importantly -- in your
personal life.

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                    <text>"Ox Yokes and Whippletrees"
Keynote Remarks
Dr. Russell G. Mawby
Chairman and Chief Executive Officer
W~ K. Kellogg Foundation
Battle Creek Investment Growth Corporation
Second Annual Fund Breakfast
June 6, 1984

Thank you, Dale.

I am particularly pleased to be here this

morning, and to be part of this, the Second Annual Breakfast
focusing on the economic future of greater Battle Creek.

Its simply great to look out in the audience this morning and
see many of this city's best friends and most spirited
leaders.

Your energies and actions have helped Battle Creek to

reach a number of its most challenging goals in recent years.
For that we all owe a debt of gratitude.

�Isn't it also great to see the new spirit of progress and
achievement in our community?

Parking this morning may have

been somewhat of a problem for us ... but what a change we are
going to see in the downtown over the next two years!

*

A new five-deck public parking structure convenient to

the Michigan Mall and to McCamly Square.

*

The new Kellogg Corporate headquarters building.

*

Downtown redevelopment efforts involving the Michigan

Mall, the linear park, new restaurants, and, hopefully, new
businesses.

You should all take pride in the fact that we haven't let our
downtown die ... in the recognition backed by commitment ... public
and private ... that a community needs a l1heartl1, or a center, in
order to perceive itself as an entity.

We are going to have

quite a different downtown than we have had in the past, but it
will be even more vibrant, and even more central to the future
of greater Battle Creek than it ever has before.
2

�We know that the challenges are not over for Battle Creek.

We

still have a 13 percent unemployment rate in our community -one of the highest in Michigan in spite of the turnaround in
the automobile industry.

We continue to face the crucial

challenge of diversifying our local economic base ... of drawing
more and different industries to our community; of creating new
jobs ... and jobs that offer good salaries and working
conditions.

We continue to face the challenge of improving

educational opportunities for our citizens, and for opening up
both employment and social advancement opportunities for all
residents of Battle Creek.

These are facts and needs.

Each of you, each day, must be a

pragmatist as you fulfill your busin ess and civic leadership
roles in Battle Creek.

But you've reached your leadership

position by not being a "gloom and doomer".

Its always easier

to grumble than to roll up the shirt sleeves and go to

3

�work on problems.
down by Hark Twain:

It puts me in mind of the good advice handed
"Lord save us all from a hope tree that

has lost the faculty of putting out blossoms."

I don't believe

there are any gloom and doomers in this room this morning!

I've been asked to talk briefly about economic development as
it relates to the Kellogg Foundation and Battle Creek.

I am

firmly convinced that any foundation's initiatives are
important only in the context of their synergism with people
and other organizations. By that, I mean that the grantmaking
of foundations in economic development, or in almost any other
area of social need, finds its greatest worth when it is a
collaborative undertaking that iqvolves others -- other sources
of funds, as well as active participation by business and civic
organizations, individuals, and government.

4

�Some people think that foundations make their programming
decisions in isolation ... in a sort of rarified atmosphere,
remote from the world, almost supernatural in their approach.
I don't know any that work that way.

We don't at Kellogg.

And

we all know that "supernatural" is only the natural not yet
explained.

Perhaps there is even less clarity about how

private philanthropy, private foundations, relate to the host
of economic development issues and problems which face Michigan
and Battle Creek.

Private foundations in Michigan have had a major role in
statewide economic development initiatives over the past four
or five years.

The Kellogg Foundation, along with the Mott

Foundation of Flint, has been a leading partner in
collaborative economic development initiatives at state and
local levels.

5

�Let me mention a few examples of Kellogg involvement in
economic development.

*

The Industrial Technology Institute in Ann Arbor.

Our

foundation has targeted up to 40 million dollars to the
Industrial Technology Institute which is a pioneering effort to
bring together the research capabilities of our sup erb
institutions of higher education, in this case under the
leadership of the University of Michigan, to address long term
employment opportunities in the automated production systems
area.

The ITI is pooling contributions of university research,

industry's facilities, and gov ernment and private sector
support to make Michigan the geographic center of robotics
technology during the decades of the 1980s and beyond.

The

goal is to develop such technology that will lead to related
industry and jobs in our state.

6

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7

�group of solution finders, operating on a voluntary basis, is
helping Michigan to design ways that the state, business, and
labor can work together to solve issues of mutual concern.

Looking now to the local scene.

The same set of measurements,

involving collaborative funding, and collaborative targeting of
talent and other human resources, is also very much in evidence
right here in Battle Creek.

And that is true whether one is

talking about specific economic development efforts, or the
types of educational and recreational improvements which will
result in work experience for youth, a better educated and
trained future work force, and those which make Battle Creek a
more attractive community in which to live and invite guests,
and new industry.

Let me remind you of a few examples.

8

�*The summer youth employment programs over the past three
years which have involved the funding of Kellogg and other area
foundations, the cooperation of businesses to provide jobs,
help of local schools to off er gu i d a nc e and counseling for the
young workers, and the assistance of youth serving agencies to
coordinate the many employment-related activities.

There also is an exceptional range of educationally oriented
initiatives which have blossomed during the past two years.
They include the recent "Excellence in Education" day held here
in Stouffer's Branson Ballroom just two weeks ago.

It was a

day devoted to recognizing the academic achievement of seniors
from all eight area public and private school systems.

Other

academically grounded projects have included summer programs
for the gifted and talented; computer camps for youngsters;
related training for school teachers in science and math; and

9

�the list goes on and on.

All of these will eventually result

in better educated, more skilled workers for local business and
industry.

We also now see the new Linear Park System becoming a
reality ... physically linking the new Battle Creek in a 28-mile
system that will be a tremendous recreational resource for all
of us ... from walkers to joggers, senior citizens to winter
skiiers.

The Park, more importantly, is being developed with

funding from the Kellogg Foundation, the state of Michigan Land
Trust, and the City of Battle Creek.

It also will involve the

cooperation of scores of area nonprofit service organizations
to help "adopt" and maintain portions of the park ... And, again,
there is the provision of summer jobs for hundreds of area
youth, the chance for young people to actually work on
construction of the park system during the next three years.

10

�I might also mention the phenomenal development of the Binder
Park Zoo as an area recreational and education facility and
outreach effort. The Zoo's growth has been made possible only
through the collaborative, combined efforts of area business,
industry, foundations, and most importantly, volunteers who
have served countless hours as board members and as educational
docents for the zoo's programs.

As the zoo further develops

its animal exhibits during the immediate years ahead, area
youths also will be employed in zoo construction activities.
These recreational efforts will make Battle Creek an exciting
and fun community in which to live and work.

Through these examples, I believe it is also clear that the
Kellogg Foundation has backed up its belief in a collaborative
approach to development efforts -- statewide and locally.

11

�As I mentioned earlier, any attempt to better the quality of
life -- whether in Battle Creek or Michigan or elsewhere -begins with the involvement and commitment of people ... and with
the collaboration, or synergism of businesses, civic groups,
labor groups, industries, and citizen leaders all working
together.

You know, I have a pair of oxen, -- steers trained as the draft
animal in pioneer America.

Conscious of the pair's historic

roots, I named them Yankee and Doodle and they drive to oral
commands only, as they should.

With oxen, we use the yoke to

transform their strength to useful energy.
harness, whippletrees and eveners.
working together, can do the job.

With horses, it's

A well-trained team,
But if they are not together

when they hit the yoke or collars, they'll work against each
other, with disastrous results.

12

�The uniqueness and the success of the Economic Development Fund
has been its emphasis on the team approach in harnessing the
power and the potential of local institutional and individual
citizen partnership for solution of Battle Creek's economic
diversification problems.

The approach is as old as the use of

ox yokes and whippletrees in America.

It is also as relevant

and as challenging as anything facing our community today, and
the longer term needs of the 1980s and beyond.

That is the key.

LONG TERM NEEDS.

All of us here today, must

ask ourselves what kind of future we want for Battle Creek in
1990 and beyond?

What kind of job opportunities do we want

available for our children and our grandchildren?
community of growth and progress?

Do we want a

Of excellent schools,

government services, recreational facilities, civic and
cultural institutions and activities?

13

�I think we know what we want ... for ourselves, for our future,
for our children, for our community.
this morning.

That's why we are here

To step up to the challenge of keeping Battle

Creek moving ahead.

To pledge our commitment of personal or

business financial support in 1984 to the Economic Development
Fund, and to the types of job creation and job retention
projects which it has already funded so successfully in its
first year of operation.

The Kellogg Foundation intends to accept its part of that
community challenge and responsibility.

Toward that end, I am

pleased to announce today that each year for the next five
years, contingent on the fund's projects successfully
increasing the number of local jobs and new firms in our
community, the Kellogg Foundation will match other local
contributions by business, industry, individuals and
foundations to the economic development fund up to a total
match of $2.4 million.
14

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                    <text>EDUCATIONAL PRO RAMS

R TOMORRaT' S A · I CULTURE

Russell r. . Me. by
Vice Pre i dent - Pro ama
W. K. K ~llo ~o undat i o n
J we

5, 1966

To b
you f or t hi s openi
i nar ses s i on i s or
person 1
ple ure
d
rofe ssion pr ivileg . Cert i nly i n
r i cultur 1 c i r cl s
no topic is ore timely th n th t t o lhich this Semin
is dir ected . In
as s as in r he
r icultural s een , both do estically nd i nt rnationally,
the st r ngth nin of educ tion 1 ro ams for
i cul t ur to ay nd
pr i or i ty challen e .
tomor.o.l i s
In r ec ent months I have had
quent contact with Dr . Fr eh , di cuss ing
mut ual i nt r es t s relatin to
chnical ed ucati on in agri cul t ure . I had r .ad
the SUIIIr.l y Paper and Proeee in 'S a 1 st ye ar 's Seminar in rhi ch
ny of
you
rt ci p te . An you
lOW, our Foundat i on ha prior ity ro
inter at~ i n
i cult ure and i n educ at ion . Mos t r cent ly
have been
particul rly i nter nt ed i n '~e clmic 1 ducati on &amp;1d in t he c
unity colle e
d commitm nt
mov ment e Ther e or , both 'bec u e of my er s onal background
and bec us e of our Foundati on inter t , i t wa s i nevitabl that lhen Vern
cont ct ed m I could not resi t t he 0 portuni ty to be with you on t hi s
occ i on . My only re et is th t hi l e I had originally intend d t o b
here t hro h t h
ull S minar schedule , recent de Y 10 ents make it
nec e sary f or m to mis all but t he e ly portion of t he Seminar pr o l'
B a s ur d , how v 1', that I ill wa i t ith inter e t t he Pr ceedi ngs of
your full d liber ations .
At t he out s t I ould shar with you t he word of co endat i on I h v
al ready expresse to your Plann i n~ C i ttee.
'irst, I
r e seJ wi v1
de available
t he 1 alth 0 opportuniti e no... or in the pr ocess of b e Inz
to youn
ople in Minne sota i t r e t ed in a ricultur. Representation i n
t his S i nar is t he most obviou evidence of i nter st an concern f or
r icult 301 educat i on with t h secondary educational 3YD~ , ax a
vocat 'onal-technical s chool s , j uni or colleges, t he Univers ity of
Minn s ot 3.,bus in ss and indu try , and arm i nterests 11
t i cipa ting .
In few tat s could such a rang of entities i nter sted in
icul t ural
educ ation be i dent i fi ed . Second nd most s igni icant, and t he t uly
unique characteri stic of thi meeting , is t hat r epre s entatives of all
t he se int re sted ntities are meet in her e together to lork to I'd the
mos t e ffecti v
d ef f i cient pattern for use of
source t o t h common
go 10 1m roved technical educat i on pro r ams for a i cult ure . To my
knowl dge nowhere els e ha s such ee ting tOGet her been a cc
li sh d to t he
de ee you have been ucc e s sful i n s o doing i n your S i nar I n t year and
i n t his ~ sion just convenin . My compl_ ents to you u on thi s s i gni ficant
stc .
Fro your r i nted pr ogr am , t he urpose of t hi Seminar as s ecifi ed by
yo
Planni ng Commi t t ee i s t o provide bett er understandin of t he phi l os ophy,
or "an i zat i on and cont nt of area vocat ional- technica sc hool and junior

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pra
ti
o
nfo
r spec
iico
c
cu
pt
i
o
n
s i ~ appa
r
e
n
t. Int
h
e
s
r
o
rdu
a
t
e
sh v
em
a
rktb
l d us
e
fu
ls
k
il
l
sh
ich r immd
it
e
l
y
p
p
l
ieb1
e.
p
lo
yr
s
,o
f cou
r
s, ax p
a
r
tic
u
l
a
r
l
y pp
r c1a
t
i
v o
ftr i
n
i
n
pr
o S0 t
h
isso
r
t. Op t
i
o
nllymany b1
ending
s0
't
h
e
s t 0a
l
te
rn
a
t
i
v
e
s
ro
bb1
y c
o
,b
i
n
a
t
l
o
no
fv
a
r
iou
sp
at
t
e
rn
s
,o
fd
i
f
f
e
ring
p
pren
t. F
1 ng
th
sa
n
dfo
rd
i
f
f
e
rn
tlev
e
l
so
fr spon
s
ib
i
li
t
y
,w
i
ll b
en
ec
essa
ry.

�..- -

i
n
a
l
l
y
, 1t ec
omm
e
n
t uo
nc
e
r
t
a
i
n sp c
t
so
risu
e
si
n
t
e
c i
c
a
l du
c
at
i
o
n l
i
chse
t ly
, bo
t
hi
nr 1t
i
o
nto
"
r
i
c
u
l
t
u
r
a
l
l
yr
e
l
a
t o
c
cu ti
o
n1 ro s
.
1
.
	

irt c
oc
e
r
ni
s1
iht
cu
lu
r
a
l
t
e
c
h
n
i
c
a
ledu
c
a
t
io
n
. A
sI su
rv
eyt
h
en
a
ti
o
n
a
ls
c
en
e,t
h
i
s
i
c
r
i
ti
c
a
lc
on
e n
. ou
inth
eb
e
s
tpo i
t
' toc
tv tot
h
e nn
e
sow s
i
tu
a
t
ion
.
Lt e e
lbo
rte t
h
i
sco~c e

n

n
t

o
n
ly h
r r. re
n
c
e o
i
n
ts

n
t0 . t e
d
-r t ni
v
e
ri
t
y
. I
n
i.
la
t
rt
o
r
s dc
o
l
l o
f
i
c
u
l
t
u
r
o
ffi
c
i
a
l don
o
t ev
id
en
c
e r
i
o
u
scoc
e
r
no
ra n
sco
f
r sp
on
s
i
b
i
li
t
y 0 t chn
i
c
a
l edu
c
a
tioni
n i
c
u
l
tu
r. I
n
~om
in
s
t
an
c
e
sthy ss
ume r
e
so
n
s
i
b
i
l
i
t
yr
e
ltiv
etot
e
a
chr
t
r
a
i
n
i
n
d vnt ep
r a
rt
i
o
n0 s ec
u
r
r
i
c
u
lr a
tri
a
l
s
.
o
s
t
	c on
ly
,h
ow
ev
e
r
,t
h
i
sr
e
spos
i
b
i
l
i
t
yt
ei
n
a
t
e
swenth
e
r
sonw
h
o my b
eatcc
h
e
ri
nt c
h
n
i
c
a
l ri
c
u
l
te cop
l
e
t
e
s
h
i
s
i
c
u
l
t
u
r d e r
o
g
r
n
iv r
s
i
t
yfc
u
l
t
yu
su
a
l
ly
f
in
dr
e
s
e
a
r
cho
r adut
et
cc
h
in
g mo
r
ech
a
l
l
eng
ingth
an
t
t
e
n
t
i
o
nt
ot
e
c
h
n
i
c
a
ledu
ct
i
o
n
. h
il
eI
no
t su
g
g
e
s
t
i
n
t tth
eu
n
i
v
e
r
s
i
t
ys
hou
l
dn
e
c
e
s
s
a
r
i
l
ycondu
c
tt c
h
n
i
c
a
l
t
r
in
in
gp
r r s n i
c
u
l
t
u
r
,i
t
doss tht t
t
e
r
s0
th u
a
n
t
i
t
ya
n
d a
l
i
tyo
ft
e
c
h
n
i
c
a
lcdu
ct
i
o
nin
i
c
u
l
t
u
r
ea
pr
e
p
r
i
a
tl
yau
n
i
v
e
r
s
i
t
ycon
c
e
rn
.
T
h
ec i
t
en
tb
yc u
n
i
t
yc
o
l
lg
eat
ot
e
c
hni
c
a
l du
ca
t
i
o
n
i
sl
s
oa con
cr
n
.I
ne
n
e
r
a
l
, jun
io
rc
o
l
l
ee in
i
s
t
rt
o
r
n
o
tu
su
a
l
lyt
rin
e fo
rt
e
c
h
n
i
c
a
ledu
ca
t
i
o
n
. Of
tnth
e
r
e
s
s
u
r
e
so
fth
elo
c
a
lc u
n
i
t
ya
r
es
t
r
oe
s
tf
o
rc
o
l
lg
l
l
e
lp
ro am
s
, in
c
ea
r
t
i
c
u
lt
el
e
a
d
e
r
so
fth
e co un
ity
p a
o
f
t
e
nh
av
e e
a
t
e
s
tcon
c
e
rn o
rc
o
l
l
e
g
ep
rp tion
. T
echn
i
c
a
l
ro am
sa
ru
su
a
l
l
y en
siv
ei
nt
e
rm
s0
u
ip e
n
tand
f
a
c
i
l
i
t
i
e
s
.S
t
afi
ni d
iff
ic
u
l
t en
ro
llmn
t
s
b
elow
.
e
a
son su
c sth
e
s
e
,t
h co i
tm
en
tbyco un
i
tyc
o
l
lg
e
s
F
o r
e
chn
i
c ed
u
ctioni
n r
i
c
u
l
t
u
r
e ybelim
i'
e
d
.
tot
F
ina
l
l
y
, 1t
m
e
n
t
i
onthe c i
t
e
n
tt
o i
c
u
l
t
u
r
a
lt
rn
in
i
nvo
c
a
ti
o edu
c
a
ti
oc
i
r
c
l
e
s
. T
h
e0 o
r
t
u
n
i
t
lsr
e
p
rs
e
n
t
ed
byth
e o
ct
i
o
n
a
lEdu
c
at
i
o
nA
c
t a
r t
r endou
s, 'Th
e
r i
st
h
c
u
l
t
u
r
a
l1ad
e
r
s
h
i i
nth
i
I
nm
u
ch n
ew ed
e
r1 l
e
g
il
a
ti
o
n
,
t
h
e
r
ei at
end
e
n
cyto
h
as
i
z n
ewp
ro
dt
oavo
idth
e
s
tb
lish
e
d tru
c
t
u
reo
ro
r izt
i
o. I
nth
ec p
l
e
xe
l n
t
h
iss
i
t
u
a
t
iont
h
e
r i
sa u
eti
o
n0 co it en
t invo
c
a
ti
o
n
o t
o
nc
i
r
c
l.t
o rc
u
l
tu
r
a
ledu
c
at
i
on
, d
obv
iou
du
cti
c l
e
ng
eto ic
u
l
t
u
r edu
c
at
o
r
s
.
2.
	 Te
L
a
nd
-r
an
t o
l
l
eg
e
so
fA"
r
i
c
u
l
t
u
r
eint
e
c
h
n
i
c
a
l
cdu
ct
i
on d t
ob
ec
l
a
r
i
f
i
e
d
. e
r
t
a
in
ly t
h
er
e
sou
r
c
e
so
f
t
h
e
s
ei
n
s
t
i
t
u
t
i
o
n
si
nt
e
a
c
h
in
g
,r
e
sa
r
chand x
t
e
n
s
ionr
e
p
rs
e
n
t

�-8th
e
a
t
e
s
tc
o
l
l
e
c
ti
o
no
f
icu
l
tu
r
a
lta
l
e
n
t and ex
p
e
r
tisei
n
ho
ft
h
es
tte
s
. Th
eri
c
hn
esso
fsu
chre
s
ou
r
ce sho
u
ldb
e
vi
l
a
b
l
ea
pr
or
it
e
l
ytop
ro
o
ft
e
c
h
n
i
c
a
l duc
a
t
i
o
ni
n
ic
u
l
t
u
r
. T
h
e ro
l
e y beint tr
a
in1 o
fte
acer
s
,
in
s
e
rv
i
cetr
an
i
n fo
rte
chn
i
ca
lf cu
l
ty
, se
c
i r ou
r
ce
si
n
cu
r
r
ic
u
l
um d
ev
e
l
o
pm
en
tand i
n
s
t
r
u
c
t
i
o
n
, co
n
t
i
n
u
i
n d
i
s
s
emi
nt
i
on
l
.
ed , n
d p
l
a
c
:
t: t
e
c
lm
i
c tu
dm
t igh
t
o n
e know
a
s
s b
l e
r
i
o
d
i
c l
yo
rby i
n
t
e
r
e
s
t cup o
rtr ning
vi
l
h
I
eo
nl
ya
t un
iv
er
s
i
t
yrese
a
r
chc
e
n
t
e
r s
a
t
o
f
r
e comp
rh
e
ns
iv t
e
chnca
l
,t
r
i
n
i
n
g
. Inany v
en
t
,t
o
th
e
ir o
s
su
r
eq
u
a
l
i
t
yi
ne
chn
i
c edu
c
a
t
i
onovrt , r
e
s
o
u
r
c
e
so
f
c
o
l
l 80
i
c
u
l
t.I: o
tb
e
i
nf
u
l
l
yu
t
i
l
i ed
.

3.
	At i
r
dcon
ernre
la
te
stoq
u
a
l
i
t
y0

tec nic~

s
t
i
o
n
sh
e
r rl
a
t
et
ot
h
ede~ ee o
fsp c i
ztioni
nth
e
t
r
a
l
.n
in p
ro am
,i
d
e
n
t
iictiono
fp
o
s
s
i
b
l
eco
r e
l
em
en
t
s
w
h
ic
h ~ b
ec
c
t
e
r
i
s
t
i
co
f numbe
ro
fd
i
f
f
e
rn
tt chn
i
c
a
l
i
e
l
d
a
,len h0 t
im
erequ
ired o
r p
a
r
ti
c
u
l
a
r ro
g
r ,th
e
invo
lv
eet 0 indu ~ y rp
r
e
sn
t
a
t
iv
e
si
nl
ann
in, dt
h
e
o
v
i
sionf
o
r rc
t
i
c
a
l ~o exp
e
r
i
e
n
c
e
.
pr

nt
h e o
f
'c
u
r
r
i
cu
lumt tt
h
e
r
e ou
ld se
emtob
e
I
tL
ai
pr
t
i
c
u
l
a
ro
p
p
o u
n
i
t
yf
o
rinn
o tionand e
r
et
t
v in
i
tia
tiv
e
.
T
o
oof
t
enw s
e
t
t
l
ea
lm
o
s
tau
t
oa
t
i
c
a
l
l
yi
n
t
otwo
y
e
a
r
, on
e-yar
,
s
i
x
-m
on
t
hb
l
ock
so
ft
im
ewh
en qU
i
t
ed
i
f
f
e
r
i
nt
im
ingm
igh
tb
e
p
o
s
s
i
b
l
e. e s
t
e
r
eo
typ
eth
e ntu
r
e0 on
-c u ando
ff
c
ampu
s
e
l
emen
t
so
ft
h
etri
n
in expr
in
c
e. Th
e
r
ei
sf
r e
n t
i
on t
n
c ~' iculum a
n th
ef i
l
u
r
etod
e
v
e
l
opapp
ropr
i
a
t
eo
c
cu
p
a
tio
n
a
l
i
n
t
e
rr
e
l
a
t
i
o
n
sh
ip , andl
.nv
o
l
v
emen
to
f indu
s
ti re
p
rs
en
t
a
t
i's
l
anni
dcondu
c
t
i
nt
e
chn
i
c
a
lp
ror s ayb
ee
ss
e
n
t
i l
y
inp
s
t
e
r
i
l
e
.

4.
	

o
f cou
r
s
e
, ist
h
eu
l
t
imt d
e
t
er i
n
a
n
t0 qua
l
i
t
y
.
atc
h
n
i
c
a
l
v
oc
a
t
i
on
a
lscho
o
l
s dj
u
n
i
o
rc
o
l
l
ee
s
owc n e
e
f
f
e
c
t
i
'C
ly s
t
a
f
ffo
rtchn
i
c
a
lp
r
og
r sin i
c
u
l
t
u
r
e h
a
t
a
r
et
h
es
t
a
f
f
i
n
greq
u
ir e
n
t
s o
rt
hb
a
s
i
co
r co
r
eel
em
en
t
s
o. t
e
c
lm
i
c
a
l i
c
u
l
t
u
r
ec
u
r
r
i
c
u
l
um . em
'c
anth
ee
s
s
e
n
t
i
a
l
se
c
i
a
l
t
yt
a
f
f qu
i
n
tnb ro
v
id
ed
a
t ih
tb
eth
e
L
a
n
d
-r
a
n
tCo
l
l
eeo
f .i
c
u
l
t
u
r
e' ro
l
eand 1 t ih
tb
eth
i
nu
s
t
r
i
a
lcon
t
r
i
b
u
t
i
o
s:
'
a
.
i
'
f
i
r
-n
ed
St
u
d
i
e
s0 jun
io
rc
o
l
l
c
"
c dt
e
c
h
n
i
c
a
lf
.c
u
l
t
ye
r
s
onn
e
l
ind
ic
a
tet
h
a
to
n
e0 t
h
e
i
r ret
e
s
tconc
e
rn
si
si
n
t11c
tu
i
s
o
ltion
. A
se re
ss dbyjun
io
rc
o
l
l
e
g
et
e
a
ch
e
r
s
,"
ou
r
i
n
t
e
l
l
e
c
t cp
i
to
.
li
sno
tb
e
ingrep
ln
i
sh
ed.
"P
e
rh
asto
un
i
z t
h
i
s
'
ci
t
i
n
a
t
i
vl
yr
i
l
lr
o
v
ie n
ew
e
co
in
s1h
t
si
n
t
os
t
a
f
f
i
n t
e
r
n
a
t
i
v
e
s
.

e
It dc
o
n
c
e
rnin e
Ar
chn
i
c 1 du
et
i
o
ni
st ei
n
t rn
a
l
a
t
i
o
nh
i
p
so
ft t chni
c
a
.
la
cuty l
i
t
ho
t
h
e
r ac
u
l
t
y
rl
i
s a
p
es
o
n
n
e
'
l
.
. T
h
i
nmu
s
tb
er
e
a
l
i
s
t
i
c
a
l
l
ycon o
n
tedbo
th
b
y admi
n
it
r
a
t
i
o
n ndby vo
cti
o
n
a
l du
et
i
o
n
e
r
a
.

�f

- 9-

I
tw
o
u
l
d app
e
a
rth
a
tt
h
et
r
a
d
i
t
i
o
n
a
lp
a
t
t
e
r
n
s0 ta~~in ~o
t
e
c
h
n
i
c
a
ledu
c
a
t
ionw
i
ll b
e in
ad
e
qu
a
t
et
ome
e
tc
u
r
r
e
n
tand f
u
t
u
r
e
n
e
ed
s. T
h
ech
a
l
l
eng
et
ot
h
o
s
ei
npo
si
t
i
o
n
so
fl
e
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                    <text>Remarks by Russell G. Mawby at
Annual Conference of Council of
Michigan Foundations, Detroit, MI
June 4, 1987

RUSSELL G. MAWBY
CMF-DETROIT METROPOLITAN AREA
MEMBER'S MEETING
OMNI INTERNATIONAL HOTELLANDMARK BALLROOM
JUNE 4, 1987
4:30 P.M.
SUGGESTED REMARKS
'AS BEEN MY PLEASURE TO WORK WITH
6"'C~-e-.e ---

MANY OF YOU ATO
MICHIGAN.

~N C R E A S E

--; " £11'&gt;
~

PHILANTHROPIC RESOURCES IN THE STATE OF

HE COUNCIL OF MICHIGAN FOUNDATIONS' BOARD OF

TRUSTEES ADOPTED THE GOAL TO INCREASE PRIVATE AND COMMUNITY
FOUNDATION AND CORPORATE GRANTMAKING RESOURCES IN THE STAT L -~

1-9.85".

THE NEED TO INCREASE RESOURC S WA S AND IS APPARENT.

RESEARCH INDICATES THAT MOR
RESOURCES AND TIME IF ASKED.

'"

C...lt't-----'

PEOPLE WOULD GIVE OF THEIR

.

~ ,..

IN·-R-E-G-E-N-T-YEAR-S-, - MO R-E\mVr RNMENT

NATIONAL ASSOCIATIONS, SUCH AS INDEPENDENT SECTOR

AND THE COUNCIL ON FOUNDATIONS, HAVE ADOPTED NATIONAL GOALS AND
STRATEGY TO INCREASE PHILANTHROPY AND PLAN NATIONAL MEDIA
CAMPAIGNS TO SUPPORT THE EFFORT.

TED TAYLOR, A BOARD MEMBER OF

INDEPENDENT SECTOR, WILL BE SHARING MORE WITH US IN THE COMING
WEEKS ABOUT INDEPENDENT SECTOR'S "DARING GOALS FOR A CARING
, /' SOCIETY," AND WHA~ THIS WILL M~EAN FOR MICHIGAN.
~ 0/
&amp;0.;/ P~.P---9-- ~ a- ~. .f-/'---'---tl~ C O M M U N I T Y FOUNDATIONS HAVE GROWN IN NUMBER AND SIZE IN THE

STATE.

CURRENTLY, THERE ARE 32 COMMUNITY FOUNDATIONS IN THE

,

J ~

RE-P-R.ES-~-T-A-T-l\LE-S-H-AV-E-R-E-S-PitN1)t:1Ji()Lt:in-s-t~T:r-cm--A-&amp;VANT-,ts;Uf&amp;tJ S TO
F~T1~NS.

~

�STATE.

MANY OF YOU ARE ACTIVELY INVOLVED WITH THE COMMUNITY

FOUNDATION FOR SOUTHEASTERN MICHIGAN WHICH HAS GOTTEN OFF TO A
SUCCESSFUL START.
MORE CORPORATIONS ARE LOOKING AT ESTABLISHING AN ORGANIZED
GIVING PROGRAM OR FOUNDATION, AND IN SOME CASES GIVING MORE.

dvt
(h1f1

r&gt;o,/'"

9r/v""'

STRATEGY

CMF HAS UNDERTAKEN THIS PROJECT WITH VOLUNTEERS
SUBSCRIBE TO THE GOAL.

HO ENDORSE AND

THE STRATEGY IS BASED ON INDIVIDUAL

TALKING WITH INDIVIDUAL, OR PEER TO PEER.

IF AND WHEN

CONSULTATION OR WRITTEN INFORMATION IS DESIRED, CMF WILL BE
CALLED IN.

THIS STRATEGY RECOGNIZES THAT AN ASSOCIATION, LIKE

CMF, CAN HELP

~

-E J THE CLIMATE AND

N6 MAINTAIN TECHNICAL

INFORMATION ON THE "HOW-TO'S", BUT THE REAL POINT OF INFLUENCE
IS WHEN ONE COLLEAGUE OR FRIEND ASKS ANOTHER ABOUT HIS GIVING
PROGRAM OR FOUNDATION.
ACCOMPLISHMENTS TO DATE
- CMF HAS PUBLISHED A BOOK, ESTABLISHING A CHARITABLE
FOUNDATION IN MICHIGAN, WRITTEN BY DUANE TARNACKI, AN
ATTORNEY WITH CLARK, KLEIN AND BEAUMONT.
COPIES HAVE BEEN SOLD TO DATE.
ISSUED JUNE 15TH.

THREE HUNDRED

THE FIRST UPDATE IS TO BE

�-PUBL
ICAT
ION OF THE BROCHURE
, "F
IVE BLUE
-R
IBBON WAYS TO G
IVE
../
	

AWAY YOUR MONEY
,
" HAS BEEN W
IDELY C
IRCULATED THROUGH THE
STATE AND ISAVA
ILABLE IN BULK
. FOR USE IN WA
IT
ING ROOMS
-ATTOR

~);r~~ ~~i s T s .

I UNDERSTAND MULT
IPLE

COP
IES ARE AVA
ILABLE TODAY ON THE D
ISPLAY TABLE IFYOU WOULD
L
IKE A SUPPLY
.
-Two CHAR
ITABLE G
IV
ING SEM
INARS HAVE BEEN HELD FOR ATTORNEYS
,
ACCOUNTANTS
, F
INANC
IAL PLANNERS AND THE
IR CL
IENTS
. THE
F
IRST
, HELD IN BATTLE CREEK AT THE END OF APR
IL
, AND THE
SECOND
, HELD IN DETRO
IT LAST WEEK
, ATTRACTED MORE THAN 1
5
0
IND
IV
IDUALS
.
SPEC
IAL THANKS GO TO DUANE TARNACK
I
, MAR
IAM NOLAND
, R
JCHARD
~tf W

C9NNELL
, AND LEONARD SM
ITH FOR THE
IR PART
IC
IPAT
ION ON THE
FACULTY
.

LANS ARE IN THE WORKS FOR THREE ADD
IT
IONAL

SEM
INARS TH
IS FALL IN DETRO
IT -OCTOBER 1

AND IN GRAND

RAP
IDS AND THE M
IDLAND
/SAG
INAW
/BAY C
ITY AREA
.
-I SUSPECT THAT NEXT YEAR
'S EFFORTS W
ILL INCLUDE FURTHER WORK

W
ITH POTENT
IAL DONORS 0 INTERESTTHEM IN TH
INK
ING ABOUT

/

ORGAN
IZ
ING THE
IR G
IV
IN ,WHETHER ITBE A D
IRECT G
IFT
,
CREAT
ION OF A PR
IVATE 1
0UNDA
T
IONOR COMMUN
ITY FOUNDAT
ION
FUND
, OR PERHAPS
, BEG
IN
ING A CORPORATE G
IV
ING PROGRAM
.

~

~~

.~

~ .~

~r~cf) ~

~~~

1~

�ITISOUR PLAN TO WORK W
ITH ALL OF YOU TO BR
ING THE MESSAGE OF
WHAT CAN BE ACCOMPL
ISHED W
ITH CHAR
ITABLE RESOURCES TO THE
ATTENT
ION OF THE MED
IA IN OUR STATE AND TO WORK W
ITH OTHER
STATE ASSOC
IAT
IONS
, L
IKE THE M
ICH
IGAN STATE BAR ASSOC
IAT
ION
,
BANKERS ASSOC
IAT
ION AND ACCOUNT
ING ASSOC
IAT
ION
, TO SPREAD THE
MESSAGE
.

1
/
~ (
~ ~ "-~, ~) ---P~ "" ~ .}-?
"~

MESSAGE

-G
IV
ING ISGOOD
".
.
.
-R
'

c
-

~~

....n
•

"
l
)
'
.
'
.
.

~

-G
IV
ING EHANC S SOC
IETY AND HELPS OU TOO

C
\

o

~

.
.
:
-

-THERE ARE METHODS TO G
IVE WH
ICH ARE TO YOUR TAX ADVANTAGE

v
.
.--JL

~ WELCOME YOUR SU

-.~ ~~ f-t~ ~~ ~

ESTIONS AO ~~~;FURTHER ~H E S E E
FFORTS
.

NOTE
: R
u
s
s
, YOU MIGHT WANT TO ADD TO THESE COMMENTS WITH
THOUGHTS ON ANY OF THE FOLLOW
ING
:
-YOUR PERSONAL COMM
ITMENT TO THE GOOD THAT G
IVING CAN
ACCOMPL
ISH
-ILLUSTRAT
IONS OF G
IV
ING IN BATTLE CREEK THAT HAVE
ACT
IVATED COMMUN
ITY DEVELOPMENT AND ENHANCED QUAL
ITY OF
L
IFE (BOB M
ILLER
)
.
-MENT
ION OF THE STUDY AT BOSTON COLLEGE ON "WEALTH AND
PH
ILANTHROPY
" SPONSORED BY THE T
.B
. MURPHY FOUNDAT
ION
CHAR
ITABLE TRUST OF BLOOMF
IELD H
ILLS (
INFORMAT
ION
BROCHURE ENCLOSED
)

�~t ~ I ~-LL \J~----'
_

"'-

'v-

~

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....

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f

-

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�</text>
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                    <text>COMMENCEMENT ADDRESS BY
DR. RUSSELL G. MAWBY
CHAIRMAN~ W. K. KELLOGG FOUNDATION
AT
SOUTHERN UTAH STATE COLLEGE
CEDAR CITY
JUNE 4~ 1983
I

IT IS A PLEASURE INDEED FOR ME TO BE WITH YOU AT
SOUTHERN UTAH STATE COLLEGE FOR THIS COMMENCEMENT CEREMONY.
WHILE I HAVE KNOWN SOUTHERN UTAH STATE AS THE ONLY PUBLIC
FOUR-YEAR COLLEGE SOUTH OF SALT LAKE CITY AND BECAUSE OF ITS
SPECIAL EDUCATIONAL QUALITY AND DISTINCTIVE

CHARACTERISTICS~

THIS IS MY FIRST VISIT TO YOUR ijEAUTIFUL CAMPUS.
I ENJOYED VERY MUCH VISITING WITH

STUDENTS~

RUTH AND

FAMILIES~

AND

FACULTY MEMBERS LAST EVENING AT YOUR INSPIRING BACCALAUREATE
SERVICE.

I HAVE ALSO KNOWN YOUR

PRESIDENT~

DR.

SHERRATT~

FOR SEVERAL YEARS AND AM DELIGHTED THAT HE IS NOW PROVIDING
LEADERSHIP HERE AT THIS SPECIAL COLLEGE.
A PROUD

TRADITION~

BEGINNING WITH THE

You AT SUSC HAVE

VISION~

COURAGE~

AND

DEDICATION OF THE PIONEERS WHO LAUNCHED THIS INSTITUTION
IN 1897.

THANK YOU FOR LETTING ME BE WITH YOU TODAY.

�To YOU WHO ARE GRADUATING
THOSE ALREADY EXPRESSED.

J

I ADD MY CONGRATULATIONS TO

FOR EACH OF YOU J THIS IS AN OCCASION

LONG AWAITED J ONE OF THOSE INSTANCES IN A PERSON'S LIFE WHEN
YOU CAN HAVE BOTH A SENSE OF SATISFACTION IN PAST ACHIEVEMENTS
AND A SPECIAL EXCITEMENT FOR THE FUTURE,

I FEEL PRIVILEGED

TO BE SHARING THIS DAY WITH YOU,
I WOULD ADD A WORD OF CONGRATULATIONS J ALSO J TO ALL OF

THOSE WHO HAVE CONTRIBUTED IN A SIGNIFICANT WAY TO MAKING
THIS DAY A REALITY,

I THINK FIRST OF PARENTS AND FAMILIES J

AND IN SOME INSTANCES HUSBANDS OR WIVES AND C;1ILDREN WHO SO
OFTEN HAVE SACRIFICED AND SUBORDINATED THEIR PERSONAL INTERESTS
TO YOURS IN MAKING IT POSSIBLE FOR YOU TO STUDY AT SOUTHERN
UTAH STATE COLLEGE AND WHO ARE ENTITLED TO A SIMILAR SENSE
OF PRIDEFUL SATISFACTION ON THIS OCCASION,

AND I THINK J

ALSO J OF ALL THE PEOPLE WHO ARE SUSC -- THOSE WHO HAVE GONE
BEFORE J BEGINNING IN PIONEER UTAH J ESTABLISHING J BUILDING J
AND SUSTAINING THIS INSTITUTION J AND THOSE WHO CURRENTLY
CARRY FORWARD THIS WORK, "TRUSTEES J FACULTY J OFFICERS AND STAFF J

2

�ALUMN
I AND

FRIENDS~

To ALL OF YOU IEXPRESS CONGRATULATIONS

STATE GOVERNMENT
,
AND

COMPLIMENTS~

AND THE PEOPLE OF UTAH THROUGH THE
IR

FOR

OU~

CAN TAKE PR
IDE IN TH
IS

TOO~

HAPPY OCCAS
ION
,
II
IAPPROACH MY ASS
IGNMENT TH
IS MORN
ING W
ITH THE SOBER

KNOWLEDGE THAT NOT ONE PERSON CAME HERE FOR THE PR
IMARY
PURPOSE OF HEAR
ING THE COMMENCEMENT ADDRESS
,
QU
ITE HONEST W
ITH EACH

IFWE ARE

EACH OF YOU HAS A MUCH MORE

OTHER~

PERSONAL -AND MORE IMPORTANT -REASON FOR BE
ING HERE
,
IN APPREC
IAT
ION OF THAT

FACT~

BR
IEFLY UPON YOUR DAY
.

To THOSE OF YOU

HA IT~

ARE TAK
ING

NOTES~

I

PROPOSE TO INTRUDE ONLY
HO~

FROM FORCE OF

MY ENT
IRE MESSAGE CAN BE SUMMAR
IZED

IN TWO LETTERS
: RAND U
,

"R
"FOR RESPONS
IB
IL
ITY
;

"unFOR

UNDERSTAND
ING
,
EACH OF US HAS STASHED AWAY IN MEMORY CERTA
IN L
INES OF

POETR ~

FROM

LITERATURE~

HAVE SPEC
IAL MEAN
ING TO US
.

PASSAGES FROM THE B
IBLE -WH
ICH
ONE SUCH WH
ICH FREQUENTLY RECURS

3

�To ME ARE THESE LINES FROM EDNA ST. VINCENT MILLAY THE WORLD STANDS OUT ON EITHER SIDE
No WIDER THAN THE HEART IS WIDE;
ABOVE THE WORLD IS STRETCHED THE SKY)-No HIGHER THAN THE SOUL IS HiGH.
THE HEART CAN PUSH THE SEA AND LAND
FARTHER AWAY ON EITHER HAND;
THE SOUL CAN SPLIT THE SKY IN TWO)
AND LET THE FACE OF GOD SHINE THRU.
BUT EAST AND WEST WILL PINCH THE HEART
THAT CANNOT KEEP THEM PUSHED APART;
AND HE WHOSE SOUL IS FLAT--THE SKY
WILL CAVE IN ON HIM BY AND BY.
THE WORLD STANDS OUT

NO WIDER THAN THE HEART IS WIDE.

As YOU GRADUATE AND MOVE ON EITHER IN YOUR CHOSEN CAREER
OR TO FURTHER STUDY) OUR WORLD IS CONFRONTED WITH SEVERAL
LARGE) OVER-RIDING) PERVASIVE) VALUE-LADEN PROBLEMS.

As

JUST ONE EXAMPLE) HERE AT HOME WE'RE CONFRONTED WITH TOUGH
CHOICES:

ON ONE HAND) HOW TO REVITALIZE AMERICA'S

FALTERING SOCIAL AND ECONOMIC SYSTEM; ON THE OTHER) HOW
TO RESPOND RATIONALLY AND RESPONSIBLY TO UNPARALLELED

4

�TECHNOLOG
ICAL CHANGE AND THE EVER
-GROW
ING DEMANDS OF A
HUNGRY AND TROUBLED WORLD
.
YOUR TASK IN FAC
ING SUCH CHALLENGES ISCOMPL
ICATED BY
ERRORS OF OM
ISS
ION OR FUZZY TH
INK
ING BY THOSE WHO CHART OUR
NAT
ION
'S COURSE
. A
s NORMAN
MAGA INE~

HAS

O SERVED~

ED
ITOR OF COMMENTARY

PODHORET ~

ONLY

NO ~

AS A NATION~ ARE WE

REAWAKEN
ING TO THE FACT THAT SOC
IAL AND ECONOM
IC PROGRESS
IN TH
IS COUNTRY ARE IMMUTABLY T
IED TOGETHER -AS MUCH AS
GENERAT
ION ISL
INKED TO SUCCEED
ING GENERAT
ION
.

A
s A NATION~

WE AMER
ICANS IN THE PAST 2
0 YEARS HAVE S
IMULTANEOUSLY
FORGOTTEN HOW FAR WE
'VE

WH
ILE BE
ING UNREAL
IST
IC

COME~

ABOU
T HOW FAST WE CAN GO IN TH
E FUTURE
.
FORGET THAT IN

4 ~

MORE THAN 15 PERCENT OF AMER
ICAN

HOUSEHOLDS HAD INCOMES OF LESS THAN
DOLLARS
.

W
EHAVE CHOSENTO

By THE LATE

~

~

INTODAY
'S

THE F
IGURE WAS ONLY THREE

PERCENT
. WH
ILE FEWER AMER
ICANS ARE TRULY POOR TODA

~

AND MORE PEOPLE ARE BECOM
ING MORE AND MORE AFFLUENT
.
AFTER THE SECOND WORLD

AR~

MORE
R
IGHT

FEWER THAN 15 PERCENT OF AMER
ICAN
5

�HOUSEHOLDS HAD INCOMES OF $15 JOOO J IN TODAY'S DOLLARS.
By THE LATE 70sJ MORE THAN ONE-HALF ENJOYED SUCH AN INCOME.

THE REALITY FOR ALL OF US -- AND ESPECIALLY MEMBERS
OF THIS GRADUATING CLASS

IS THAT SUCH A RATE OF PROGRESS

IN THE YEARS AHEAD WILL BE DIFFICULT -- SOME WOULD SAY

You

IMPOSSIBLE.

You

FACE A DIFFERENT WORLD.

GREW UP IN AN AGE WHEN ECONOMIC PROGRESS SEEMED

AUTOMATIC.

You

ARE MATURING IN AN ERA CHARACTERIZED BY

ERRATIC INFLATION AND FALTERING ECONOMIC GROWTH.

You

WERE BORN AT A TIME WHEN AMERICA'S EMINENCE WAS

UNQUESTIONED.

You

ARE MATURING IN AN ERA WHEN ECONOMIC

AND POLITICAL LEADERS INCREASINGLY ARE DISTRIBUTED AMONG
A GROWING NUMBER OF NATIONS J AND AT A TIME WHEN AMERICA'S
LEADERSHIP IS INCREASINGLY QUESTIONED.

You

GREW UP IN AN AGE OF FREER LIFESTYLES.

You

ARE

MATURING IN AN ERA MARKED BY CONFUSION AND UNCERTAINTY
REGARDING TRADITIONAL VALUES AND THE DEGREE OF GOVERNMENT
INVOLVEMENT IN OUR DAILY LIVES.

6

�IN THE WORDS OF FRENCH PH
ILOSOPHER PAUL VALER

~

HTHE

TROUBLE W
ITH OUR T
IMES ISTHAT THE FUTURE ISNOT WHAT IT
USED TO BE
.H

How AND INDEED WHETHER YOU -TODAY
'S YOUNG ADULTS CAN RESPOND TO TOMORROW
'S UNCERTA
INT
IES AND CHALLENGES IS
NOT CLEAR
,

FOR TO BE

LUNT~

ISEE YOU AS PART OF A

GENERAT
ION OF WH
ICH TOO L
ITTLE HAS BEEN
EXPECTED
, WE HAVE BEEN WRONG TO TELL
YOU SHOULD BE GRATEFUL FOR WHAT YOU

AS ED~

OU~

GET~

AND TOO L
ITTLE

CONSTANTL ~

THAT

AND YET HAVE NOT

OFFERED YOU THE OPPORTUN
ITY TO G
IVE IN RETURN
.
AND WE HAVE FA
ILED TO SUFF
IC
IENTLY EMPHAS
IZE TO YOU THE
ROCK BOTTOM REAL
IT
IES OF THE AMER
ICAN SOC
IAL AND ECONOM
IC
S STEM~

A SYSTEM IN WH
ICH WE ALL MUST

LIVE~

AND HOPEFULLY

PROSPER
. TH
IS MAY BE LESS TRUE FOR MANY OF YOU

INDIVIDUALL ~

BECAUSE OF THE MARVELOUS TEACH
INGS AND TRAD
IT
IONS OF YOUR
CHURCH
,

BUT ITISTOO TRUE OF THE LARGER SOC
IETY OF WH
ICH

YOU ARE A PART
,
PERHAPS r1
ICHAEL NOVA

~

IN H
IS

ESSA ~

SUMMAR
IZES THOSE REAL
IT
IES THE BEST
:
7

HTHE AMER
ICAN

VISION~H

�"THE (AMERICAN ECONOMIC AND SOCIAL) SYSTEM DOES NOT
GUARANTEE SUCCESS,

IT DOES GUARANTEE OPPORTUNITY.

IT MULTIPLIES OCCASIONS FOR LUCK AND GOOD FORTUNE.
IT IS AN OPEN) POROUS) HIGHLY MOBILE SYSTEM,
DOWNWARD MOBILITY IS AS CHARACTERISTIC OF IT
AS UPWARD MOBILITY, "

"IN ONE SENSE OUR CULTURE IS COMMITTED TO EQUALITY;
IN ANOTHER IT IS COMMITTED TO INEQUALITY,

IT HOLDS

THAT EQUAL WORK SHOULD RECEIVE EQUAL PAY,

IT ALSO

HOLDS THAT SUPERIOR WORK SHOULD BE REWARDED WITH
SUPERIOR PAY,
TO A JUST WAGE.

IT HOLDS THAT EVERY WORKER IS ENTITLED
IT ALSO HOLDS THAT SOME PERSONS OF

RARE TALENT (OR RARE VALUE) IN WHATEVER MARKETABLE
WAY) MAY RECEIVE REWARDS NOT SO MUCH COMMENSURATE
WITH THEIR WORK AS WITH TH EIR GIFT AND ITS DESI RABILITY. "

WHAT NOVAK IS SAYING IS THAT AMERICA WAS FOUNDED ON THE
PRINCIPLE THAT PERFORMANCE SHOULD BE LINKED WITH REWARDS; AND
THAT THE MARKETPLACE SHOULD PREVAIL,

8

�N

~

THROUGHOUT OUR

COUNTR ~

WE ARE EXPER
IENC
ING THE

NEGAT
IVE RESULTS OF OUR SOC
IETY
'S MOVE AWAY FROM A CLEAR
UNDERSTAND
ING AND COMMUN
ICAT
ION OF TH
IS RELAT
IONSH
IP
BETWEEN SOC
IAL AND ECONOM
IC PROGRESS IN AMER
ICAN SOC
IETY
AND OF THE RELAT
IONSH
IP BETWEEN HARD WORK AND REWARDS BASED
UPON

PERFORMANCE~

TO HUMAN ADVANCEMENT AND PROGRESS
.

YOUR GENERAT
ION
'S AB
IL
ITY TO CREATE A BETTER FUTURE
FOR
MY

UTAH~

VIE ~

FOR ALL OF

AND FOR THE WORLD

AMERICA~

ILL~

BE DETERM
INED NOT BY THE ELEGANCE OF YOUR

IN

RHETORIC~

BUT BY THE TANG
IBLE CONSEQUENCES OF YOUR HARD WORK
; YOUR
UNDERSTAND
ING OF THE

ECONOMIC~

SOCIAL~

AND POL
IT
ICAL FRAMEWORK

OF TH
IS NAT
ION
; AND ON YOUR RECONCIL
INGOLD VALUES W
ITH NEW
EXPECTAT
IONS AND NEEDS
,
III
W
E ARE ONTHE EV
EOF ATECHNOLOG
ICAL R
EVOLU
T
IONTHAT
W
ILL F
IND EACH OF YOU THROWN INTO A TOTALLY NEW WORLD
;
AWORLD DEMAND
ING BOTH TECHN
ICAL SPEC
IAL
IZAT
ION AND BROAD
GAUGED SOC
IAL A

ARENESS~

AND SOC
IAL VALUES
,

JUST A FEW YEARS ,
.
,

9

IN A SPAN OF

�*

MOST OF YOU WILL HAVE COMPUTER TERMINALS IN YOUR
HOMES.

*	 MANY OF YOU WILL BE EMPLOYED I N REGIONAL WORK CENTERS.
SOME OF YOU WILL HAVE PORTABLE OFFICES.

*	 OUR NATION WILL BE CHALLENGED BY GROWING DEMANDS FOR
ECONOMIC SUPPORT FROM THIRD-WORLD J UNDERDEVELOPED
NATIONS.

*	 You WILL FACE COMPLEX J DIFFICULT DECISIONS REGARDING
ALLOCATION AND USE OF CRITICAL NATURAL RESOURCES.

*	 You WILL FIND ROUTINE J DANGEROUSJ AND UNDESIRABLE
WORK TAKEN OVER BY AUTOMATION.

*	 AND J MOST OF YOU WILL LIKELY HAVE TO ATTEND SCHOOL
SEVERAL TIMES -- OR CONTINUOUSLY -- DURING YOUR
CAREERS TO BECOME TOTALLY RETRAINED AS TECHNOLOGIES
EMERGE.

"INTELLECTUAL OBSOLESCENCE" WILL BE A HARD

REALITY IN ALL PHASES OF LIFE.
IN ONE RESPECT J IT WILL ALMOST BE AS IF THE UNIVERSITY
DIPLOMAS YOU RECEIVE TODAY ARE WRITTEN IN "DISAPPEARING INK ."
FOR THEIR VALUE MAY LESSEN J OR DISAPPEAR J IF YOU DO NOT KEEP

10

�THE KNOWLEDGE AND SK
ILLS THEY REPRESENT CURRENT AND UP TO DATE
THROUGH AN INDEL
IBLEAND L
IFELONG COMM
ITMENT TO CONT
INU
ING
EDUCAT
ION
,
EACH OF YOU SHOULD BE PART
ICULARLY CONSC
IOUS THAT WH
ILE
WE AS A NAT
ION ARE COMM
ITTED TO EQUAL
COURSE OF L
IFE SPEC
IAL

ENEFIT~

OPPORTUNIT ~

ADVANTAGE~

IN THE

OR PR
IV
ILEGE DOES

ACCRUE TO SOME OF US
,
~

AS 1
9
8
3 GRADUATES OF SOUTHERN UTAH STATE COLLEGE~

ARE A PR
IV
ILEGED GROUP -PR
IV
ILEGED IN SEVERAL WAYS
,

FIRST~

YOU ARE GRADUATES OF A D
IST
INGU
ISHED INST
ITUT
IONWH
ICH HAS
AD
IST
INCT
IVE RECORD AND TRAD
IT
ION OF SERV
ICE
,
THOSE WHO ARE PR
IV
ILEGED TO BE COLLEGE GRADUATES MUST
ASSUME A SPEC
IAL RESPONS
IB
IL
ITY FOR THE FUTURE OF THE
IR
ALMA MATER
.

FOR EACH OF

OU~

THAT MEANS SOUTHERN UTAH STATE

SHOULD ALWAYS BE OF SPEC
IAL IMPORTANCE IN YOUR L
IFE
. IT HAS
SHAPED YOU IN WAYS YOU DO NOT NOW AND MAY NEVER FULLY UNDERSTAND
,
ITHAS TESTED YOUR INTELLECTAND YOUR
YOU TO THE R
ICHNESS OF CAMPUS

LIFE~

11

PERSEVERANCE~

INTRODUCED

AND DEVELOPED POTENT
IALS

�YOU DID NOT KNOW YOU HAD,

IT HAs HELPED YOU DEVELOP YOUR

JOB SKILLS J FOCUSED YOUR AMBITIONS J AND OPENED YOUR EYES
TO THE WORLD BEYOND UTAH.

IT HAS TAUGHT YOU TO COPE J AND

IT HAS HELPED YOU TO SUCCEED,

NEVER FORGET -- THIS COLLEGE

HAS CONTRIBUTED IMMEASURABLY TO YOU AND TO THE HEALTH AND
WELFARE AND PROSPERITY OF THIS REGION J YOUR STATE J AND THE
NATION,

NEVER FORGET -- IT IS THE GLORY OF THIS COLLEGE

THAT IT BELONGS TO EVERYONE AND TO NO ONE.
FORGET J YOU MUST CARE ABOUT ITS FUTURE.

AND J NEVER

ALL WHO TREASURE

THIS COLLEGE NEED YOU AS STRONG FRESH ALLIES IN THE CAUSE
OF QUALITY EDUCATION.
SECOND J YOUR EDUCATION HAS BEEN HEAVILY SUBSIDIZED BY
THE PEOPLE OF UTAH AND THE UNITED STATES.

WHILE YOU HAVE

PAID A HIGH PRICE IN TERMS OF TIME J ENERGY J AND DOLLARSJ
NONETHELESS J THE EDUCATION WHICH YOU HAVE RECEIVED HAS
REQUIRED SUPPORT FAR BEYOND THE FEES YOU PAID,

THESE FUNDS

HAVE COME FROM PUBLIC SOURCES J THROUGH TAX MONIES AND PRIVATE
BENEFACTORSJ INCLUDING ALUMNI J INDIVIDUALS J FOUNDATIONSJ AND
CORPORATIONS.

IN A SENSE J THEN J ALL OF US WHO ARE THE

12

�BENEF
IC
IAR
IES OF H
IGHER EDUCAT
ION SHOULD IMPOSE UPON
OURSELVES A L
IFELONG INDENTURE TO REPAY THE PR
IV
ILEGE
BESTOWED AND TO ENSURE S
IM
ILAR OPPORTUN
ITY FOR THOSE
WHO W
ILL FOLLOW
,

IV
WH
ILE THE PROSPECTS OF AN UNKNOWN FUTURE MAY BE
THE CHALLENGE

SOM ER~

AND THE POTENT
IAL -OF TOMORROW ARE AS

DEMAND
ING AND AS EXH
ILARAT
ING AS EVER
.

IN AN AGE WHEN

B
IGNESS AND COMPLEX
ITY SEEM CHARACTERISTIC~

IT
'S IMPORTANT

TO MA
INTA
IN A PROPER PERSPECT
IVE
. WHEN THE REAL
IT
IES OF
THE EVERYDAY WORLD SEEM ALMOST'
OVER

HELMING~

IF
IND THE

FOLLOW
ING A USEFUL REM
INDER
:
IAM ONLY

ONE~

ICAN
'T DO

BUT IAM ONE
;

AND WHAT ICAN

DO~

IOUGHT TO DO
;

AND WHAT IOUGHT TO

DO~

BY THE GRACE OF

IFYOU
'VE TAKEN COMPLETE
LETTERS

ICAN DO SOMETH
ING
;

EVER THING~ UT

NOTES~

GOD~

IW
ILL DO
,

YOU HAVE RECORDED TWO

Rl
i
t THEY SEEM TO POSE A QUESTION SO LET
'S NOW
13

�UR
. You ARE

REVERSE THEM INTO A DECLARAT
IVE STATEMENT
COMM
ITTED TO UNDERSTAND AND TO RESPOND
.
IN TOO MANY FACETS OF OUR

LIFE~

BOTH IND
IV
IDUALLY AND

AS A NATION~ WE SEEM TO HAVE LOST SOMETH
ING OF OUR SENSE OF
PURPOSE~

OUR

SELF CONFIDENCE~

To THE EXTENT TH
IS BE

TRUE~

OUR D
IRECT
ION AND COMM
ITMENT
.
ITCAN BE REMED
IED ONLY BY THE

DEEDS OF IND
IV
IDUALSWHO -IN WHATEVER THE
IR ROLE AND IN
EVERY D
IMENS
ION OF L
IFE -UNDERSTAND AND RESPOND
.

IT
'S

NOT ENOUGH TO UNDERSTAND OR KNOW
; WE MUST ALSO DO
.

IFEACH

OF US W
ILL DO WHAT WE CAN DO AND OUGHT TO

DO~

WE W
ILL INDEED

BE SERV
ING MAN
'S H
IGHER PURPOSE
.

To EACH OF YOU IN TH
IS CLASS OF

~

GODSPEED IN YOUR

PROFESS
IONAL CAREER AND -MORE IMPORTANTLY -IN YOUR
PERSONAL L
IFE
.

14

�</text>
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                    <text>Remarks by RGM at Press Conference,
June 27, to announce project of
Neighborhoods, Inc.

REMARKS BY
DR. RUSSEL L G. MAWBY
CHA IRMAN AND CHIEF EXECUTIVE OF~ICER
W.K. KELLOGG FOUNDATION
AT THE
NEIGHBORHOODS. INC. NEWS CONFERENCE
41	 ~. KINGMAN AVENUE
JUNE '27. 1985

THANK YOU. MIKE.

I AM DELIGHTED TO BE HERE THIS MORNI NG.

ALTHOUGH SOME MEMBERS OF THE NEWS MEDIA MIGH"r WO NDER WHY WE HAVE
CHOSEN THIS SPOT" FOR A PRESS
WE

AR~

CONFERENCE~

HERE BECAUSE THIS LOCATION IS BOTH A SYMBOLIC AND A

VERY REAL REFLECTION OF MAJOR HOUSING PROBLEMS WHICH FACE OUR
COMMUNITY.

AND. IT ALSO GIVES WITNESS TO A

N~W.

EXCITING AND

AMBITIOUS EFFORT OF PUBL.lC AND PRIVATE PARTNERSHIP V,IHICH WE HOPE
~JILL

QUITE l.ITERALLY CHANGE THE

COM~1UN

FAC~

OF KEY NEIGHBORHOODS IN OUR

I TY .
OF COURSE. SOME WOULD SAY THE FACE OF BATTLE CRtEK IS ALREADY

CHANGING.

INDEED. IT IS.

RENOVATION DO WNTOWN.

WE SEE NEW CONSTRUCTION AND BUILDING

WE SEE THE NEW LINEAR PARK SYSTEM AS IT BEGINS

TO LI NK OUR CITY'S NEIGHBORHOODS. SCHOOLS. AND PARKS.
INDUS TR Y MOVING TO FT. CUS TER INDUSTRIAL PARK .

WE SEE NEW

WE HAVE SEEN NEW

I NTE RES T AND COMMITME NT TO OUR SCHOOL S AN D TO EDUCATIONA L EXCE LL ENCE
FOR OUR YOUNG PEOP LE.
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3.	

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II.	

Where would we be if it were not for philanthropy and the nonprofit
sector?
A.	

Looking at my own life.
I was born in a nonprofit hospital.
I

was educated at two universities that were very dependent on
charitable oontributions and still are today.

I was married in a ohurch.
I

have worked for a university, 4-B, and for a charitable
foundation.

I

I

will probably die in a nonprofit nursing home.

think you probably see a pattern developing here.

B.	

It has been to nonprofit organizations -- and not to government
or to business -- that I have turned for the important things in
my lifez my health, my education, my religious encounters, my
cultural experiences, and human services, not to mention my
employment.

c.	

And, I am not alone.

Balf of our nation's health oare, about a

quarter of our education, a substantial portion of our human
services, most of our arts and culture, and all of our religious
life come from organizations that are neither government (the
publio sector), nor business (the private sector).

2

Since they

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                    <text>WHY YOUTH? WHY COMMUNITY FOUNDATIONS?
DELIVERED AT THE LAUNCHING OF THE
MICHIGAN COMMUNITY FOUNDATION YOUTH PROJECT,
STOUFFER HOTEL, BATTLE CREEK, MICHIGAN
BY RUSSELL G. MAWBY
JUNE 21, 1991
It is a pleasure, indeed, to be with you today for the launching of
this initiative in philanthropy, which we believe is one of the most
exciting ever undertaken in the state of Michigan.
successful

in

our

efforts,

the

next

five

years

If all of us are
will

witness,

in

communities across the state, a series of activities that will help
young people develop life-long values of generosity and leadership,
and

which

will

at

the

same

time

build

stronger

and

more

caring

communities.
If we do well, these next five years will truly leave their mark on
Michigan.

It will make our state a better place in which to live,

in fact a better state in which to be born, and to grow up.

Since

the first announcement of this initiative was made, many people have
asked me why the Kellogg Foundation ;

hich could have directed these

resources in any number of ways, chose to commit them to youth and
to Michigan's forty-five community foundations.
answer these two questions:

Why Youth?

So today, I want to

Why Community Foundations?

First, I would like to address the question "Why Youth?"
exciting, and as daring as it is,
Youth

Project

example,

from

has
1931

precedents
to

1948,

. Michigan Communi ty Heal th
counties .

This

was

a

in
the

Project

As new, as

the Michigan Community Foundation
our

Foundation's

Kellogg
in

comprehensive

Foundation

history.

For

supported

the

seven south central Michigan
community

development

project

that consolidated rural schools, buil t modern hospitals and health
departments,
services.

and

encouraged

volunteers

to

help

deliver

essential

�- 2 The

children

only

now

served by

beginning

to

the Michigan
retire.

Community

Most

are

Health

still

Project

active

in

are

their

commun i ties as vo1un teers, and many are s till going strong in their
chosen careers.
It

has

been

support MCHP,

sixty
and

years

since

forty-three

the

years

Kellogg

began

since our support enaed.

society is still reaping the benefits from it.
MCHP as an 18 -year project.

Foundation

to
And

So, I don't think of

I prefer to think of it as a 60-year,

70-year, or 80-year project.
If we look at the Michigan Community Foundation Youth Project in the
same light, we realize that this is an initiative that will still be
paying social dividends
In

fa ct,

the

direct

in

the year 2051 and perhaps well beyond.

beneficiaries

of

this

program will

still

be

making contributions to society for most of the next century.
Of course, it is not given to us to know the long-range consequences
of many of our ph ilanthropic actions.

But we can guess that working

with youth will be like a stone thrown "i n t o a pond; the ripples keep
expanding far beyond our time and place, far beyond our ability to
measure or perhaps even envision.
The

Kellogg

Foundation

chooses

to

work

with

youth

because

we

c on t i n ue to believe that our generation has an obligation to express
our gratitude
generations

to

the

generations

that

that will

come after.

We

came before by helping

the

recognize no limits on what

c a n be achieved, what deficiencies can be eliminated, and what good
and

decent

things

can be

people the tools to do
potential.

accomplished,

if we but

the job--the opportunities

give

our

young

to fulfill

their

�- 3 The Michigan Community Foundation Youth Project gives young people
the opportunity to learn generosity in the only practical way:
being generous.
raising

funds

I t will

for

by

teach them to meet community challenges by

good

works.

It

will

teach

them

to

be

good

stewards by giving them opportunities to make the hard decisions on
wise giving.
and

It will give

through serving,

them

to lead.

the opportunity to ask,

to serve,

Tomorrow's governors, mayors,

chief

executive officers, and executive directors will be trained through
the

Michigan

Community

Foundation

Youth

Project.

Even

more

importantly, so will tomorrow's Little League coaches, Big Sisters,
Cub Scout leaders, Sunday school teachers. and community foundation
trustees.
Perhaps here is the

~eal

significance of working with youth.

up to become people who work with youth.

g~ow

Youth

When we invest in the

development of today's young people, we are really investing in the
development of the next generation, and the next, and the next.

The

ripples spread out from our investment--and where they will end, we
can never know.
Now

I

would

like

Foundations?"

The

to

turn

shortest

to

the

ques tion,

"Why

and

most

profound

answer

Communi ty
to

this

question is that the most exciting solutions to today's problems are
not

those coming from Washington or from Lansing.

coming from our local communities.

They are

those

Local leaders are the ones who

are closest to problems, and the ones best equipped to solve them.
Local

leaders,

themselves.
the

of

institutions.

cannot

solve

community

problems

all

by

They need to have arrows for their quivers, and perhaps

sharpest

foundations

course,

arrow

are

the

is
most

the

community

community-based

foundation.
of

They are also the most flexible;

all

Community
philanthropic

they can support a

�- 4w
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Bu
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�- 5 -

Thus,

this initiative will help community foundations to become all

that

they can be,

and when

that

the communities

this happens,

it is a

fair bet to say

in which they live will become all

that

they

can be as well.
'1'0 sum

it all

combination!
tomorrow.

up,

youth and

community foundations

are a

dynamite

This initiative will help us identify young leaders of
It

will

help

us

recruit

them.

experience in raising money and it will give
wise stewardship of charitable funds.

It

will

give

them

them training in the

It will raise fresh money for

new needs in communities and permanently endow these funds, so that
resources

will

be

there

for

future

generations.

It

will

help

communities to grow and to ease the pain and the suffering of those
who are hurting.

It will enrich the lives of uncounted numbers in

incalculable ways.

It will enable communi ties to face an uncertain

future with an unshakable confidence

in their own ability to deal

with their own problems.
Why Youth?

Why Community Foundations?

answer to these two questions comes
Lincoln.

We

must

remember,

Perhaps

the most

succinct

rom the eloquent pen of Abraham

however,

that

he

wrote

these

words

nearly a century and a half ago, so I have had the audacity to edit
Mr.

Lincoln,

changing

from

the masculine

singular

to

the

plural,

changing "child" to "children", and changing "he" to "they".

So, to

paraphrase Mr. Lincoln:
"Children are the persons who are going to carryon what we have
started.
we

are

They are going to sit where we are sitting, and when
gone,

important.

attend

We may

to

adopt

those
all

the

things

we

are

but how

They will assume control

They are going to take over

our churches, schools, universities, and corporations.
of humanity is in their hands".

think

policies we please,

they are carried out, depends on them.
of our cities, states, and nations.

which

The fate

�- 6 It has been my great pleasure to welcome you to Battle Creek today
for this launching.
the

Council

of

conference

in

building

new

a

A mere 16 months from now,

Michigan

Battle

Foundations

Creek.

headquarters,

In
jus t

will

fact,

be

the

across

in November,
holding

Kellogg

the

way,

its

1992,
annual

Foundation

is

to

an

provide

adequate place for the host committee reception. We look forward to
seeing all of you here again at that time to share good news of your
accomplishments in the Michigan Community Foundation Youth Project.
Thank you very much, and all the best to you as you set out to shape
a brighter future for the young people of your communities and our
state.
JJO/jn 0380N

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                    <text>FOUNDATION CHALLENGES AND OPPORTUNITIES ON THE LEGISLATIVE
SCENE
Russell G. Mawby
Chairman, Council on Foundations' Committee on
Legislation and Regulation
and
President, W. K. Kellogg Foundation
Clearinghouse for Mid-Continent Foundations
Kansas City, Missouri
June 15, 1981
I.

Introduction

I am delighted to be with all of you this afternoon and
appreciate the invitation from Marjorie Allen and Linda
Hood Talbott to talk about the legislative activities of
the Council on Foundations.

I will center my comments

around the changes which have occurred between foundations
and government during the past decade.

Specifically, I

view today as a time of particular challenge, and opportunity,
for further improvement in, and definition of, the relationship
and roles of private philanthropy and the public, governmental
sector.

�2

The area associations, like your own Clearinghouse for
Mid-Continent Foundations, will have a crucial impact on
how successful we will be in that effort.

II.

Philanthropy in Kansas City

I am particularly pleased to be in Kansas City.

Yours is

a very special example of how a city can go about a major
revitalization that is far sighted, comprehensive and long
term in focus.

I am familiar with the "Prime Time" campaign which Kansas
City leaders launched in the early 70's as a way to promote
national awareness about a new and progressive Kansas
City.

Your new international airport, the Crown Center

development, Truman Sports Complex, the new Kemper Arena,
and the new performing arts center at the University of
Missouri-Kansas City are all indications of that civic
pride and achievement.

�3

On several occasions, I have read through the History of

Philanthropy in Kansas City published last fall by the
Clearinghouse for Mid-Continent Foundations.

The Clearing-

house, the Greater Kansas City Community Foundation, and
Linda Hood Talbott, as editor and publisher, have put
together what I consider the most comprehensive, interesting,
and enlightening profile on philanthropy in one city ever
published.

What impressed me about the History of Philanthropy in
Kansas City was that private giving has flourished in
Kansas City with relatively few large family fortunes, but
extremely broad community philanthropic support.

I wish I could say, as its president, that the W. K.
Kellogg Foundation also has been a major contributor to
civic efforts in Kansas City.

However, our grants in

Kansas City over the years have totalled a relatively

�4
modest $700,000.

Kellogg has made grants to a number of

your hospitals and colleges for various projects.

The

Foundation's single, major impact locally [if one equates
impact with dollars] has been its support of your Kansas
City Regional Council for Higher Education (KCRCHE).

We

have provided well over $500,000 to KCRCHE during the past
decade to help it improve and coordinate educational
services, and faculty development, among member institutions
of higher education in the Kansas City region.

More important and instrumental than the programming
initiatives in Kansas City of any national foundation, I
suspect, has been the work of the Kansas City Association
of Trusts and Foundations over the past 30 years and at a
sum of some $19 million in grants for local initiatives.

It is particularly fitting that this afternoon's session
is being held in a conference area named after Arthur Mag,

�5
who established the Association.

His work and that of

Homer Wadsworth as its executive director for many years
are recognized nationally.

The Association has been a

model for how relatively small private trusts and foundations can pool their resources in order to employ professional staff and at the same time maintain control over
their own funds.

Today you are once again taking the lead

through the Clearinghouse in providing a model for better
services to grantmaking organizations and to grant seekers.
I know that the Clearinghouse is the only organization of
its kind which provides joint membership on the national
Council on Foundations for its local member foundations,
companies and banks.

I am also aware of the role which

the Clearinghouse has played in the incorporation of the
new Greater Kansas City Community Foundation .

There is little doubt that area associations like the
Clearinghouse will have an increasingly larger role in

�6
fulfilling a variety of functions to both grantees and
grantors.

There are now some 1500 foundations, businesses,

corporations, banks, and other institutions that make
charitable grants which have joined together in associations
that relate to a city, a state, or a multi-state region.
These cooperating area associations are linked at the
national level with the Council on Foundations to engage
in a range of joint actions and programs .

III.

The Changing Philanthropic Climate Since TRA69

Let me turn now to the legislative scene.

We have come a

long way in changing and improving the philanthropic
climate since those troubled times before and immediately
after passage of the Tax Reform Act of 1969.

The growth

in the number and activities of area associations of
grantmakers, as well as the strengthened role of the
Council on Foundations at the national level, are part of

�7

a general awakening during the past decade to the need for
improved services to grantees, and a more unified approach
to enhancing general public understanding and support for
the role of private philanthropy in our society.

The Council on Foundations

t

its members

t

and the area

associations have worked together to achieve significant
legislative success in correcting several of the most
damaging aspects of the Tax Reform Act of 1969.

In 1976,

they secured reduction in the private foundation payout
requirement from an escalating 6 percent to a flat 5
percent, or all of income.

We know now that if the

escalating 6 percent payout requirement had remained in
effect--and as you may recall it was tied to fluctuating
interest rates of U.S. Treasury Bills--it would have
created havoc with foundations in terms of their ability
to carry out rational investment policy.

That escalating

type of payout requirement would also have forced many

�8

foundations to further deplete their assets in the recent
years of high inflation.

In 1978, private philanthropy was also successful in
securing passage of legislation which reduced the excise
tax levied against private foundations from 4 percent to 2
percent.

There have been other examples of success in

forestalling potentially damaging Internal Revenue Service
interpretations of the 1969 Tax Reform Act; for example,
relating to pre-1969 business holdings of foundations and
lobbying restrictions on non-profit organizations.

IV. Recent Legislative Developments

In spite of these accomplishments there was recognition in
1979 that the Council on Foundations' growth required a
more systematic approach to legislative issues.

Consequently,

the Council's Board of Directors in late 1979 established

�9
an ad hoc committee on legislation and regulation, under
the chairmanship of Jean Hennessey, executive director of
the Charles Butcher Foundation.

In that year, HR4753 was

introduced by Congressman Bill Frenzel of Minnesota to
eliminate the requirement that foundations payout adjusted
net income above the 5 percent minimum investment return.
However, no action was taken on the bill.

The new ad hoc legislative committee early in 1980 agreed
that:

*	

Its membership should be expanded to include more
representatives from community and corporate foundations;
and

*	

That the Council on Foundations should adopt an
affirmative, and active, posture regarding public
policy supportive of private initiative for the
public good.

�10

Shortly thereafter the Council also adopted the recomrnendation that the Committee on Legislation and Regulation be
a standing committee.

In May 1980, the Committee held

legislative hearings at the annual Council on Foundations
conference in Dallas and invited all members of the Council
to complete and return a short opinion sample which identified
members' legislative concerns, issues, priorities, and
opinions.

At the same time the Committee asked private foundations
to complete a more lengthy quest ionnaire.

Basic statistical

information was needed if we were to convince Congress to
change other features of the Internal Revenue Code.

Results of the opinion poll of all Council members spotlighted
four legislative priorities:

�11

*

Permit taxpayers who do not itemize their other
deductions to deduct gifts to charity (GephardtjConable,
PackwoodjMoynihan Bill);

*	

Eliminate the requirement that private foundations
must payout income above the minimum investment
return of 5 percent;

*	

Allow deduction of gifts of appreciated property to
private foundations; and

*	

Establish a procedure to relieve foundations and
managers of first-level penalty taxes for inadvertent
violations of 1969 rules.

The more lengthy questionnaire completed by some 243
private foundations showed that from 1977 to 1979 there
had been a decline of 14 percent in the real value of

�12
private foundation assets.

This taken with other figures

revealed that private foundation assets had declined by
nearly 40 percent during the decade of the 1970's. The
problem and the solution were clear.

Private foundations

must be permitted to reinvest income over 5 percent, in
order to help insure their long-term grantmaking capabilities.

The Committee on Legislation and Regulation recommended to
the Council's Board, and the Board approved, a set of two
immediate legislative priorities:

One.	

To seek action by Congress to eliminate the
requirement that private non-operating foundations
distribute income earned in excess of 5 percent;
and

Two.	

To secure Congressional approval on a number of
technical amendments to the Internal Revenue

�13
Code, based on more than a decade of experience
since TRA69.

The Council's Committee on Community Foundations, and
Committee on Corporate Philanthropy were asked to advise
the legislative committee on any legislative and regulatory
matters affecting their specific foundations.

The legislative committee noted that community foundations
would generally prefer that there be no support test and
that their public charity status 'rest on their public
characteristics--essentially the facts and circumstances
tests that existed under pre-1970 regulations.

It was

agreed, however, that revisions in the support test for
community foundations, and other federal regulations for
them, should probably not be sought now in Congress.
Changes in the community foundation support test may be a
legislative priority in the future, if they cannot be
resolved administratively through the Treasury Department.

�14

v.

Current Legislation

As most of you know, legislation has been introduced in
both the House and the Senate in this session which would
eliminate the "all of Lnc ome " above 5 percent distribution
requirement for private, non-operating foundations.
HR1364 has been introduced in the House by Congressmen
Conable, Brodhead, and Frenzel.

Currently, this bill has

22 co-sponsors (of 35 possible) in the House Ways and
Means Committee.

On the Senate side, the bill is S464 and

was introduced by Senators Durenberger and Moynihan.
of the bills also include three technical amendments.

Both
One

of the technical amendments would create an exception to
current foundation recordkeeping requirements when total
grants to a particular grantee do not exceed $10,000.
Another would limit the definition of "family member"--for
purposes of determining disqualified persons--to children
and grandchildren of substantial foundation contributors;

�15

,	 the other would allow foundations to rely on official IRS
rulings recognizing the tax status of potential grantees.
For example, a large grant from a foundation could cause
the grantee to lose or be "tipped" out of its public
charity status.

The IRS has taken the position that a

foundation is not allowed to rely on official IRS rulings
as to the grantee's status, but must instead make its own
independent and costly investigation of the grantee's
financial resources to determine if the proposed grant
would have that effect.

HRl364 and S464 would correct

this, a problem we have been pressing the IRS on, with no
results, for eight years .

Over past months, a number of Council on Foundations
members, and area associations, "have been enlisted to
contact their Congressmen in support of the legislation
,a n d to secure additional co-sponsorship of the bills in
the House and Senate.

�16

A hearing on the Senate bill was held by the Senate Finance
Committee's Subcommittee on Taxation and Debt Management
on March 30.

I testified at that hearing on behalf of the

Council as Chairman of its Committee on Legislation and
Regulation.

In addition, representatives from four national

non-profit organizations testified in support of the flat
5 percent annual foundation payout requirement.

Those

testifying included representatives from the United Way,
Girl Scouts of the USA, the National Conference of Catholic
Charities, and the United Negro College Fund.

Also testifying was John Chapoton, Assistant Secretary of
the Treasury for Tax Policy.

Chapoton said the Treasury

Department had not yet taken a position on adjustment of
the minimum payout requirement, but that Treasury opposed
the technical amendments to the bill.

We have since met

with Chapoton's boss, Undersecretary of the Treasury
Norman Ture, to ask his support of the payout change, and

�17
to modify the position expressed by Chapoton in testimony
before the Senate Finance Subcommittee.

Ture is very

knowledgeable about the foundation payout problem and we
are confident that Treasury will support the payout change
if it appears the legislation has a chance for passage.

VI.

Chances for Passage

Currently, the Reagan Administration's tax reduction
bills, known as the Economic Recovery Act of 1981, seem to
be the primary vehicle for having the foundation payout
bill considered in this legislative session.

The payout

reduction item might be "tacked on" to the tax reduction
bill in either the Senate or the House.

If so, such

action would require consideration in conference committee.

The Reagan Administration is adamantly opposed to any
items being tacked on to the tax reduction bill, however.
The payout reduction item would not be, unless the "flood

�18

gates" are opened by other items being added--items which
have larger constituencies and, frankly, are perceived as
being more important.

In the jargon of Capitol Hill, this

is known as a "Christmas tree bill"--for the number of
legislative "ornaments" being added.

Those who should

know say the tax reduction bill will not be considered
until mid-summer and will probably remain clean .

If the situation changes, we will be ready.

As I mentioned,

a hearing on the payout bill has been held by the Senate
Finance Committee.

We are working to also have the required

hearing on the payout bill in the Select Revenue Measures
Subcommittee of the House Ways and Means Committee within
the next several weeks.

If there is opportunity for the

measure being added to the tax reduction bill, we will
have completed the hearings and laid the necessary groundwork
on both the Senate and House sides .

�19
There is also the possibility that the payout measure
might be considered on a second tax bill later in the
session.

A recent issue of the Congressional Index quoted

Treasury Secretary Regan, in testimony before the Senate
Finance Committee, as saying that if the Administration's
Economic Recovery Bill is "kept clean" and passed by the
August Congressional recess then the Administration would
have a second tax bill ready to present by the time
Congressmen get back from the recess.

If that indeed

turns out to be the case, the payout measure might be
included in that next tax package.

We don't know what other tax legislation will be considered
later in" the year.

The payout reduction might also become

part of another, completely different piece of legislation
in the fall.

�20

VII.

Support of Area Associations and Foundations

The legislative process is complex and confusing, isn't
it?

Yet, much of what has been accomplished to date in getting
the payout legislation introduced, and in securing Senate
Finance Committee and House Ways and Means Committee
support, has been the result of key Congressional contacts
made by individual foundations, area associations and by
foundation representatives serving on the Council's Committee
on Legislation and Regulation.

A two-day Council on Foundations workshop on legislation
and regulation was held in Washington, D.C. in mid-February .
It was attended by area associations--including those from
California, Michigan, and the southeast--and large and
small foundations from Florida, Colorado, Texas, and other

�21
states across the country. It was the grassroots, personal
contacts by representatives from these area associations
and private foundations, both while they were in Washington
and back at home, which helped insure that the payout
reduction bill garnered co-sponsorship by a majority of
Ways and Means Committee members in the House.

It is here

that there are very distinct roles for the Council on
Foundations' staff, individual foundations, and area
associations.

The Council on Foundations office in Washington certainly
can and should provide the staff resources to respond
quickly to legislative and regulatory matters.

The Council

can help organize its membership for action, and, for
example, for effective testimony before Congress and
executive branch agencies.

The Council can provide effective,

current information to members on legislative developments.
But in the final analysis, the Council must also rely

�22
heavily upon the area associations and its individual
foundation members if there is to be an effective
legislative relations program for all of private
philanthropy.

It is the individual foundations and the area associations,
working with their U.S. Senators and Congressmen, that
determine whether a legislative program will be successful.
Reliance on this type of "grassroots" legislative initiative
has been the essence of our efforts to date.

In Michigan,

for example, we have what our statewide association calls
the "Developing Goodwill Program."

An individual at a

foundation within each Michigan Congressional District is
assigned to encourage and coordinate annual contact by
trustees and staff from ALL of the foundations in that
District with their local Congressman.

That includes

sending a copy of the foundation's annual report with a
personal letter, sponsoring an annual informal luncheon

�23
with the Congressman and foundation representatives, and
other forms of ongoing communications and contact.

I would urge you and the Clearinghouse to consider--if you
have not done so already--the creation of a legislative
committee to "thrash through" the issues I've described
today, other needs which have been identified by your
individual foundation members, and also those which are
being discussed at the national level within the Council
on Foundations and the Independent Sector.

In the short term, the Clearinghouse also can, and hopefully
will, assist on the payout legislation being considered in
Congress.

Both Senators John Danforth of Missouri and Bob

Dole of Kansas are members of the Senate Finance Committee.
Senator Dole chairs that Committee.

In the weeks ahead,

we may ask the Clearinghouse and its members to consider
taking the lead in personal contacts with Senators Dole

�24

and Danforth to explain, and seek the Senators' support
on, the payout legislation.

The current strategy is to continue to firm up support for
the foundation payout bill on the House Ways and Means
Committee and Senate Finance Committee.

The Council on

Foundations also will identify 30 or 40 Congressmen who
are highly regarded by their peers within the Senate and
the House.

Individual foundations and the area associations

will be asked to brief these Congressmen on the payout
legislation.

We would hope that ' t h e s e 30 or 40 key

Congressmen will then be informed and ready to speak in
favor of the payout measure if and when it is considered
in the Senate and House as either part of the Administration's
tax reduction program or as a separate piece of legislation.

�25
VIII.

Conclusion

I would like to now throw the discussion open for your
questions, about either the payout bill or the general
legislative program of the Council on Foundations.

In

closing, however, let me say again how much I appreciate
the invitation to be here with you today.

My assistant at

the Kellogg Foundation, Jim Richmond, is a native of
Kansas City, Missouri, and a graduate of the University of
Missouri at Kansas City.

To hear Jim talk about Kansas

City--as I frequently have to

do~ ~one

would think there is

no place quite like, or as good as, the "City of Fountains
and Boulevards", the American Royal, and, of course, the
Kansas City Royals.

You have a remarkable spirit and a

remarkable tradition of civic pride, concern and betterment.

I hope, and am confident, that the Clearinghouse for
Mid-Continent Foundations, and its individual members,

�26
also will work with others within the field of private
philanthropy to insure that the tradition of private
initiative, responsibility, and achievement so evident in
Kansas City, remains equally a vital part of our national
fabric, our national pride, and our national future.

RGM-IH 6/8/81

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