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                    <text>Remarks by Russell G. Mawby at
Battle Creek High School
National ~onor Society Installation Ceremony
M3Y 4, 1987

I

Delighted to be with you to celebrate this happy occasion -- induction
of new members in the National Honor Society.

Indeed an occasion to celebrate.

You can be proud -- and we

are indeed proud of you.

To you who are inductees, I say \ffiLL

nONE~

You have excelled academically
have developed qualities of character which we admire
have demonstrated willi rrgness and ability to assume
responsibilitites of leadership
have given yourself in service to others.

All others had similar opportunity -- you did exceptionally
well:

talent, inherent ability, support and encouragement, discipline,

hard work.

We salute

you~

�2

You have not done	 it alone
*parents, family, brothers, and sisters
*teachers and others in school
*friends -- your age or any age
On this	 occasion you should express thanks to them.

He celebrate::

II

Couldn't resist invitation -- am a member

What might t say -- or share

sitting around a campfire,

r apping a bout life, four thoughts:

(1)	 Dedicate to lif e-long pattern of learning:
Not just courses, credits, credentials
Some lifelong learners -- not finish high school, but vital,
inquiring, interested
Some tragically unlearned have degrees
LEARN -- always, about everything

�3

(2)	 Develop a world-wide perspective
John Donne reminds us "No man is an island •.• (we know that,
but don't respond)
travel
at home
Edna St. Vincent Millay
The world stands out on either side
No wider than the he art is wide;
Above the world is stretched the sky,-No higher than the soul is hi gh.
The heart can push the sea and land
Farther away on either hand;
The soul can split the sky in two,
And let the face of God shine thru.
But East and West will pinch the heart
That cannot keep them pushed apart;
And he whose soul is flat--the sky
Will cave in on him by and by.

�4

(3)

Be involved constructively

Easy to be critical, more difficult to do something
B.C.
All a bhor apartheid -- easy to demonstrate and sell
stock
--	 tougher to do something to
better the lives of
blacks there

(4)

Finally	 - an idea to reflect on:

Real mark of a person's life -- during a nd a f t e r -- is
determined by ways in which optional time is spent
career
community
public service (politics)

�5

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                    <text>r:
,

ba - 1

Remarks by
Dr. Russell G. Mawby
Chairman and Chief Executive Officer
W.	 K. Kellogg Foundation
at the
Battle Creek Linear Park System News Conference
Battle Creek City Commission Chambers
May 31, 1984
Thank you, Mayor Bristol.

I am delighted to be here

this morning.
Exactly two years ago tomorrow, Battle Creek City
officials first approached the Kellogg Foundation with an
idea which, at that time, seemed awesomely ambitious in
scope.
'Would the Kellogg Foundation,' City officials asked,
'be willing to assist in funding a new 28-mile linear park
system?

A park system composed of an 8-foot wide, landscaped

pathway which would link together major residential areas,
our existing parks and playgrounds, natural recreational
sites, and schools within our metropolitan community?'
Since that initial discussion, City officials have made
remarkable progress in planning the linear park system.

It

�ba - 2

has taken a long -- but not unusually so considering project
scope -- time to move from the initial concept
~

~

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to the point of completing a sound plan for the park's

development and maintenance.

And, during the months of

discussion, many questions and issues have been dealt with,
including those which the Kellogg Foundation asks about any
potential grant ln Battle Creek -- collaborative funding,
community commitment, and maximum public access and use.
~

..L- --~

How might the linear park system be a collaborative
project?

Could its design, development, and maintenance

involve financial and volunteer support from both the public
and private sectors:

the State of Michigan, City of Battle

Creek, local business and industry, other private and community
foundations, and, most importantly, neighborhood groups and
service organizations?
How might the linear park system be designed so that it
would be convenient to, and provide recreational opportunities
for, the largest numbers of Battle Creek area residents?

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overall Foundation funds will be used to purchase landscape
materials, bridges, signs and related construction items.
The Foundation will furnish these funds in conjunction
with other financial resources from the city, the State of
Michigan, and contributions from local service organizations
and businesses.

In addition to summer youth employment, the

linear park project will make possible the hiring of private
contractors, skilled construction workers, and city employees
as part of this ambitious park development project.
While the Kellogg Foundation is pleased to assist
completion of the linear park system, the real satisfaction
comes in knowing that this project belongs to the people of
Battle Creek.

It represents community spirit, community

pride and community involvement in its financing, construction,
maintenance and recreational uses.
Perhaps the linear park system might be viewed as a new
"lifeline" for Battle Creek -- linking all of us together
from inner city to outer suburbs for the future growth and
b etterment of our community.

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�</text>
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                    <text>ADMTNISTERI NG THE LARGER PRI VATE FOU'NDATIOI'j

Russell G. Mawby, Presi dent
W. K. Kello gg Foun dation
It is indeed a privilege to be invited by the Council on Foundations to share
with my colleagues in the foundation field some of the experiences o f the W. K.
Kellogg Foundation over the past 43 years in developing administrative policies
and procedures for programs.
.
A recent treatise on foundation administration categorized the Kellogg'Foundation
in Battle Creek, Michigan as a " sh i r t - s l eeve Ml.dwes t ez-n fund working effectively
on a range of problems overlooked by most foundations." He are pleased with
that description--"shirt-sleeve"--for that is essentially r,rhat we are, and our ,
administrative policies and procedures perhaps somewhat reflect that sort of
image. I have with me today my colleague, Leonard L ~ vfuite, Vice PresidentAdministration, who has been with the Foundation since 1946 and who throu~l1. the
ye ars has had primary responsibility for the development .of our administrative
policies and procedures. From time to time during today's presentation I will
be calling on Leonard for his help, particularly when we get to the question
and answer- portion of the program.
The Kellogg Foundation started initially in 1930 as an operating foundation.
From its inception, until World Har II, its programs were concerned primarily
with the improvement of the health, education, and welfare of the peoples in
a seven county area of southwestern Michigan. Its policies and procedures were
thus, during that period, those that would pertain to such an operating
organization. With the commencement of the hostilities of World War II, the
Foundation rapidly phased out its support to that local region and devoted its
resources for the next several years to furtherance of the war effort. This
got us into the grant-making business and called for an interim revision in
our policies and procedures. Also during the War study was devoted to post-war
programming and resulted in the format for the type of private foundation grantmaking activities in which we have since engaged. Thus, there was commenced in
1945 the evolvement of our present administrative structure and its attendent
policies and procedures . In this connection, I would like to remind you of
something of which I am sure you already are aware; namely, that good administrative policies and procedures evolve through a gradual process. For example,
there is not a policy or a procedure in our office today that has not been
changed t ime and time again throughout the years, and we always hope that each
change is a reflection of our best wisdom in a constant readaptation of policies
and procedures to current needs .
.
To put our administrative machinery into proper focus, I must first tell you
a bi t of t ~h iloso h of the Kellog Foun dat i on .
t starts with a basic
conc ept that t he Kel l ogg
m dat~
has no probl ems. I nste ad we have res ource s - albei
~~~t e d- -wh i ch can be utili zed i n helping t o sol ve some of the pr oblems
conc erned with the socio-econo ~~c nee ds f t day 's wor l d . Att endent is a
Presented at the 19 73 Annua l Conf erence of t h e Coun ci l on Foundat i ons i n St.
Paul , Ni nne s ota on May 29, 1973.

�-2-

/

parallel philosophy that the educational, research, and service institutions
of our society are exceptionally endowed with personnel and programs for dealing
with our socio-econo~ic problems. It , thus , b e come s a basic responsibi lity
of the Kell ogg Foundat ion to match Q"ur finan ci al resources with t he personnel
and pr og r ammati c resources of institut ions which can accompl ish t he greatest
ood in hel i ng t o ·r es ol ve pr ob l ems in the areas which the Foun ation has
sele ct e d f or i t s primary at t errt Lon ,
'
.
This ?rings us to our se cond basic tenent. Namely, that aCCOmplishments through
Kello
fundin can be maximized if we concentrate our e f forts in s elected
geogr a h ic and p r ogr ammat i c areas where we can best martial the professional
e xp er t i s e necess
for programmatic suc cess es . Our geographic and programmatic
are s of concern are being constant ly evaluated by both our staff and our Board
of Trustees and at the present time the Foundation is confining its efforts to
programs concerned with improving health and education, and helping mankind in
the development of food and fibers sUfficient to our needs. Geographically,
such aid is being concentrated in the Western Hemisphere, that is throughout
the United States, Canada, and Lat i n America; in the northwestern portion of
Europe; and Australia.
hy is that the effectiveness of the Kellogg Foundation's
grant-maki n
i s directl proportional to the professionalism of our
s t a f f. I n this co
t i on t he Kello
Foundation has an e ce t i onal st
of
professional p r ogram personnel--profess ionals who are knowl e dge ab l e of both
the pro ems 1 n our areas of concern and the i ns i t ut i onal and p er s onnel resources
avai l a Ie f or t h e r es ol ve of these p r oblems.

~' Thi s brings us to our most basic administrat i ve conce t; namely that, i ven the
~ financial resources an d rofess ional e ertise f or the best utilization of t hese
resources eve
erson on our administrative and service staff has a basic
r es
sib i l i t of rovidin our rofessional staff with the tool s services;
d su
ort necessa
f or the p,erformance of their . obs . It i s much like the
~ que en bee cancel'. where our p r ogr am per s onnel have a job to perform an every
/ ~ ot er erson i n the or an i zation i s pr ovi di ng supportive services.

~

~

~

Through all of this I have not yet discussed our Board of Trustees. Ideally
a discussion on administration of a foundation such as ours should start with
the Board of Trustees. However, I wanted for you first to get a picture of
our programming goals and our staffing pattern . The Kellogg Foundation Board
of Trustees is made up of nine eminent bus iness-civic leaders and is a hardworking Board, meeting monthly. loTe think that we recently established some
sort of a record in foundat ion ph ilanthropy when our Board celebrated its 500th
monthly meet ing. That was just 16 months ago since this month's meeting is the
516th . Our Boar d of Trustees is the
li~ making bogy for the Foundation . •
Their monthly meetings, and the s tructure of the monthly meetings, makes it
possible for our Board members to maintain a continuous working relationship
with both our officers and our program staff. Detailed reports are sent to
our Trustees on e we ek p'r i or to each me et i ng and t e r sees a each meeting
a prove all act ivi t i es of the officers and staff and cons i der. all appropriations
being r eque ste d for both our administrative and grant-making activities. Further-

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a
l
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                    <text>"THE WORLD STANDS OUT"

Commencement Address
given by
Dr. Russell G. Mawby
at
Bethel College
Mishawaka, Indiana
May 27, 1979
I

It is a pleasure ind 2ed for me to he with you at Bethel College for
this

com~encpment

ceremony.

Thi s is my first visit to your campus and

I have appreciated the opportunity to meet students, parents, and
fac~lty

in this

delightf~l

setting.

a college with a purpose, Rnd th3t

One senses that Bethel is inde ed
you~

reputation among Christian

liberal arts colleges for creative and effective programs is well
deserved.

Thank you for letting me be with

To you who a r e graduating , I a dd my
expressed.

yo~

today.

congr~tulations

to tho s e already

For each of you, this is an occasion long awaited, one of

those instances in a person's life when you can have both a sense of
satisfaction in past achievements and a special excitewent for the
future.

I feel privileged to be sharing this day wi t h you.

I would add a word of con gratulations, also, to all of ttose who have
contributed in a significcnt way to ma king this day a reality.

I

think first of parents and f amilies, and in some Instances husbands or
wives and children who so often have sacrificed and subordinated thei r

�personal interests to yours in making it possible for you to study at
Bethel College and who are entitled to a similar sense of prideful
satisfaction on this occasion.

And I think, also, of all the people

who are Bethel -- those who have gone before, establishing,
building, and sustaining this institution, and those who currently
carry forward this work ... trustees, faculty, officers and . staff,
alumni and friends.

Christian, liberal arts colleges have been and

must continue to be a significant component of our pluralistic system
of higher education.

Your efforts have made this so -- and will

continue to do so in the future.

To all of you I express congratu l ations

and compliments, for you, too, can take pride in this happy occasion.

II

I approach my assignment this afternoon with the sober knowledge that
not one person came here for the primary purpose of hearing the Comme ncement
Address.

If we are quite honest with each other, each of you has a

much more personal -- and more important -- reason for being here.

In

appreciation of that fact, I propose to intrude only briefly upon your
day.

To those of you who, from force of habit, are taking notes, my

entire message can be summarized in two four-letter words:
love.

care and

And in the context I mean them, they are not nouns but active

verbs:

care and love.

Each of us has stashed away in memory certain lines -- of poetry, from
literature, passages from the Bible -- which have special me ani ng to
us.

One such which frequently recurs to me are these lines froill Edna

St. Vincent Millay -

2

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c
e
.

S
imu
l
t
an
eou
s
ly
,t
h
es
o
l
u
t
i
o
n
sd
ev
i
s
ed by m
ana
r
eu
s
u
a
l
l
ys
p
e
c
i
f
i
c
,
s
im
p
l
i
s
t
i
c
,s
p
e
c
i
a
l
i
z
e
d
,n
a
r
row
ly ba
s
ed
. Thu
s
, as
e
r
i
o
u
sd
i
s
c
o
n
t
i
n
u
i
t
y
e
x
i
s
t
sb
e
tw
e
en t
h
en
a
t
u
r
eo
ft
h
ep
rob
l
em
s wh
i
ch c
o
n
f
r
o
n
tu
s and t
h
e
s
o
l
u
t
i
o
n
swh
i
ch w
ec
o
n
t
r
i
v
ef
o
rd
ea
l
i
n
gw
i
th th
em. I
ti
sa r
e
a
l
i
t
y
t
h
a
ti
nmo
s
t a
r
e
a
so
fhum
anend
e
avo
rand con
c
e
rn
,w
e knowb
e
t
t
e
rtt
a
n
w
e do
. Hop
e
fu
l
ly you w
i
l
lb
e pione~rs i
nc
r
e
a
t
i
n
gn
ew w
ay
st
omo
r
e
e
f
f
e
c
t
i
v
e
l
ymob
i
l
i
z
e know
l
edg
er
e
s
o
u
r
c
e
sf
rom m
u
l
t
i
p
l
e d
i
s
c
i
pl
i
n
e
sto
d
e
a
l mo
r
e

ade u~tely

w
i
th hum
ann
e
ed
s
.

I
'
l
ln
o
te
l
a
b
o
r
a
t
eon t
h
e
s
et
h
r
e
ei
s
s
u
e
s
,s
imp
lyr
em
indyou o
f th
em
:

P
o
p
u
l
a
t
i
o
n-a r
e
a
l
i
z
a
t
i
o
nt
h
a
tt
h
eg
row
th o
f hum
anp
o
p
u
l
a
t
i
o
n
i
st
h
ep
r
i
n
c
i
p
a
l and mo
s
t comp
e
l
l
ing t
h
r
e
a
tt
ot
h
es
u
r
v
i
v
a
l
o
ft
h
es
p
e
c
i
e
s (m
an
)
;
Env
i
ronm
en
t-a g
row
ing a
p
p
r
e
c
i
a
t
i
o
nf
o
rt
h
ef
r
a
g
i
l
i
t
yo
ft
h
e
r
e
l
a
t
i
o
n
s
h
i
p
sw
i
t
h
i
nt
h
ee
a
r
t
h
'
senv
i
ronm
en
t
a
lm
i
l
i
e
u
, w
i
th
an aw
a
r
en
e
s
so
ft
h
em
ind
-bogg
l
ing con
s
equ
en
c
e
so
f ou
ra
c
t
i
o
n
s
,
imp
lu
s
iv
eo
rp
r
em
e
d
i
t
a
t
e
d
; and
-w
i
th no b
e
t
t
e
rr
em
ind
e
rth
anth
ewo
rd
sw
r
i
t
t
e
n 350 y
e
a
r
s
W
a
r ago by JohnDonn
e"No m
ani
san i
s
l
a
n
d
,e
n
t
i
r
eo
fi
t
s
e
l
f
;ev
e
rym
an i
sa
p
i
e
c
eo
f th
ec
o
n
t
i
n
e
n
t
,
ap
a
r
to
ft
h
em
a
in
; i
fa c
lod
b
ew
a
sh
ed aw
ay by t
h
es
e
a
,Eu
rop
ei
st
h
el
e
s
s
,a
sw
e
l
l
4

�a
si
fa p
romon
to
ry w
e
r
e
, a
sw
e
l
la
si
f
a mano
ro
ft
h
y
f
r
i
e
n
d
so
ro
ft
h
i
n
eownw
e
r
e
; anym
an
'
s d
e
a
t
hd
im
in
i
sh
e
s
m
e
, b
e
c
au
s
e I am invo
lv
edi
n~an

ind

and t
h
e
r
e
f
o
r
e

n
ev
e
rs
end t
oknowf
o
rwh
c
i
l
lt
h
eb
e
l
lt
o
l
l
s
;i
t
t
o
l
l
s
f
o
rt
h
e
e
.
"

No m
a
t
t
e
r how w
echoo
s
et
oc
l
a
s
s
i
f
ym
an
'
s con
c
e
rn
s
,o
rf
romwh
a
t
v
an
t
ag
ep
o
i
n
tw
ee
l
e
c
tto

ie~

th
em
,u
l
t
im
a
t
e
l
yi
t
b
e
com
e
sc
l
e
a
rt
h
a
t

t
h
eq
u
a
l
i
t
yo
fl
i
f
ef
o
rou
rg
e
n
e
r
a
t
i
o
n and t
h
o
s
et
ofo
l
loww
i
l
lb
e
d
e
t
e
rm
in
ed b
n
s
i
c
a
l
l
yby ou
rp
r
o
g
r
e
s
si
nimp
rov
inghum
an r
e
l
a
t
i
o
ns
h
i
p
s
.
Fo
r wh
e
th
e
rw
e t
h
i
n
ki
nt
e
rm
so
ft
h
ef
am
i
ly
, ou
r hou
e commun
i
ty
, ou
r
s
t
a
t
eo
rn
a
t
i
o
n
,o
rt
h
ewo
r
ld n
e
ighbo
rhood
,t
h
ep
r
i
me d
e
t
e
rm
in
an
to
f
wh
a
tl
i
f
ew
i
l
lb
el
i
k
ei
nt
h
ey
e
a
r
s ah
e
ad w
i
l
lb
e a con
s
equ
en
c
eo
f
m
an
'
s a
b
i
l
i
t
ytol
i
v
ei
nh
a
rmony
, on
ew
ith a
n
o
t
h
e
r
. And t
h
em
o
s
t
impo
r
t
an
td
e
c
i
s
i
o
n
sc
o
n
f
r
o
n
t
i
n
gu
sw
i
l
l

no~

b
ed
ep
end
en
t upon ou
r

bu
rg
eon
ing t
e
chno
logy
,b
u
ti
n
s
t
e
a
dw
i
l
lb
ev
a
l
u
e
b
a
s
e
d and v
a
l
u
e
l
a
d
e
n
.

I
I
I

Th
e on
ly hop
ef
o
rc
i
v
i
l
i
z
e
ds
o
c
i
e
t
yi
st
h
a
tmod
e
rn m
an w
i
l
lb
e mo
r
e
s
u
c
c
e
s
s
f
u
lth
anh
i
sp
r
e
d
e
c
e
s
s
o
r
si
nd
e
a
l
i
n
gw
i
th hum
an a
s
p
i
r
a
t
i
o
n
s
,
r
e
f
l
e
c
t
i
n
gcon
t
empo
r
a
ryv
a
l
u
e
s
.

o~r

g
e
n
e
r
a
t
i
o
n
, mo
r
e th
anm
in
e
,

show
sp
rom
i
s
eo
fh
av
ing t
h
i
sco~~it~ent and c
a
p
a
c
i
t
y
. Bu
t you h
av
e
n
o
ty
e
tb
e
en r
e
a
l
l
yt
e
s
t
e
d
.

Th
er
e
a
lt
e
s
t
i
n
gw
i
l
l com
ei
nt
a
n
g
i
b
l
er
e
spon
s
e
st
otougha
l
t
e
r
n
a
t
i
v
e
s
f
o
rex
amp
l
e
,i
nt
h
el
e
a
d
e
r
s
h
i
pyou p
rov
id
ei
np
r
e
p
a
r
i
n
gt
h
eAm
e
r
i
c
an

5

�p
eop
l
et
oa
c
c
e
p
ta s
t
a
t
i
co
rd
e
c
l
i
n
i
n
gs
t
a
n
d
a
r
do
fl
i
v
i
n
gi
nt
h
e
d
e
c
ad
e
si
f
f
i31
ed
i
a
t
e
lyah
e
ad
,a
d
o
p
t
i
n
gane
n
t
i
r
e
l
yn
ew con
c
ep
to
f th~
q
u
a
l
i
t
yo
fl
i
f
e
,so t
h
a
tt
h
ep
eop
l
e
so
fo
t
h
e
rp
a
r
t
so
ft
h
ewo
r
ld m
ay
b
e
n
e
f
i
tmo
r
e abund
an
t
lyf
romt
h
ee
a
r
t
h
'
sf
i
n
i
t
er
e
s
o
u
r
c
e
s
.

~ill

w
ego

t
ow
a
r ov
e
ro
i
l
? W
i
l
l w
es
h
a
r
eou
r abund
an
c
ew
i
t
ht
h
o
s
el
e
s
sb
l
e
s
s
t
d
?
W
i
l
l t
h
ehung
ry o
ft
h
ewo
r
ld h
av
e food
?

You
r s
u
c
c
e
s
sw
i
l
lb
ed
e
t
e
rm
in
ed c
o
tby t
h
ee
l
e
g
a
n
c
eo
fyou
rr
h
e
t
o
r
i
c
b
u
tby t
h
et
a
n
g
i
b
l
econ
s
equ
en
c
e
so
fyou
re
conom
i
c
,s
o
c
i
a
l
,and p
o
l
i
t
i
c
a
l
d
e
c
i
s
i
o
n
s
. You
r i
n
d
i
v
i
d
u
a
lco
r
.
.
t
r
ibu
t
ion
st
ohum
an p
r
o
g
r
e
s
sw
i
l
lb
e
nt
h
ev
a
r
i
o
u
sr
o
l
e
so
fl
i
f
e-i
nyou
r cho
s
en f
i
e
l
do
fwo
rk
; a
s
m
ad
ei
spou
s
e
,p
a
r
e
n
t
,c
i
t
i
z
e
n
,v
o
l
u
n
t
e
e
r
.

olunte~rism

i
sa sp
e
c
i&amp;
li~erican

ph
enom
enon
. M
a
rg
a
r
e
t M
e
ad h
a
s ob
s
e
rv
ed
:

"W
el
i
v
ei
na s
o
c
i
e
t
yt
h
a
ta
l
w
ay
s h
a
sd
ep
end
ed on voLun
t
.
ee
rs o
f
d
i
f
f
e
r
e
n
tk
ind
s-S
a
l
l
i
e who c
an g
iv
e mon
ey
, o
t
h
e
r
s who g
iv
et
im
e
,
and a g
r
e
a
tm
any who f
r
e
e
l
yg
i
v
et
h
e
i
rs
p
e
c
i
a
ls
k
i
l
l
s
,f
u
l
l
t
im
e
o
rpart

ti~e

I
fyou l
e
a
kC
lOSE
ly
, you w
i
l
ls
e
et
h
a
ta
lw
o
s
t

any
th
ing t
h
a
tr
e
a
l
l
ym
a
t
t
e
r
s t
ou
s
,a
n
y
t
h
i
n
gt
h
a
tembod
i
e
s ou
r
d
e
e
p
e
s
t comm
i
tm
en
tt
ot
h
eH
ay hum
an l
i
f
eshou
ldb
el
i
v
e
dand
c
a
r
ed f
o
r
,d
ep
end
s on som
e fo
rm-mo
r
e o
f
t
e
nm
any fo
rm
s-o
f
v
o
l
u
n
t
e
e
r
i
sm
.
"

I
np
r
e
p
a
r
a
t
i
o
nf
o
rsu
chr
e
s
p
o
n
s
i
b
i
l
i
t
y
,you a
r
ef
o
r
t
u
n
a
t
et
oh
av
eb
e
en
s
t
u
d
e
n
t
sh
e
r
ea
tB
e
t
h
e
l Co
l
l
eg
e-a C
h
r
i
s
t
i
a
n
,p
r
i
v
2
t
e
,l
i
b
e
r
a
la
r
t
s
i
n
s
t
i
t
u
t
i
o
n
:C
h
r
i
s
t
i
a
n-i
nt
h
ef
u
l
l
e
s
tand w
a
s
t comm
i
t
t
ed s
e
n
s
e
;
p
r
i
v
a
t
e-t
a
n
g
i
b
l
eev
id
en
c
eo
ft
h
ep
l
u
r
a
l
i
s
t
i
ccarr~itment o
fAm
e
r
i
c
a
,
t
h
a
tp
r
i
v
a
t
ea
sw
e
l
la
sp
u
b
l
i
ce
f
f
o
r
t
ss
e
r
v
es
o
c
i
e
t
y
'
sh
igh
e
s
t gO
a
l
s
,
6

�ev
en i
nan ag
e wh
en gov
e
rnm
en
ti
se
v
e
rmo
r
e dom
in
an
t and dom
in
e
e
r
ing
;
and l
i
b
e
r
a
la
r
t
s

i
nf
u
r
t
h
e
r
a
n
c
eo
ft
h
econ
c
ep
to
ft
h
e"edu
c
a
t
ed

m
an
.
"

Among t
h
ed
i
s
t
i
n
c
t
i
v
epu
rpo
s
e
so
fc
o
l
l
e
g
e
sl
i
k
ey
o
u
r
s
,I
'
l
lr
e
p
e
a
t
on
ly two
:

"
I
nt
h
ee
r
awh
en t
h
ep
o
t
e
n
t
i
a
lb
e
n
e
f
i
t
so
fs
c
i
e
n
t
i
f
i
cand
t
e
c
h
n
o
l
o
g
i
c
a
ladv
an
c
em
en
ta
re j
e
o
p
a
r
d
i
z
e
dby a l
a
c
ko
fw
i
sdom
,
mo
r
a
l con
c
e
rnand r
e
s
p
o
n
s
i
b
i
l
i
t
yi
nt
h
eu
s
eo
f su
chknow
l
edg
e
,
s
e
ekt
om
a
in
t
a
in a s
t
e
a
d
yfo
cu
son hum
anv
a
l
u
e
s wh
i
ch u
n
d
e
r
g
i
r
d
t
h
ewo
r
th o
fi
n
d
i
v
i
d
u
a
l
sand t
h
ew
e
l
f
a
r
eo
fs
o
c
i
e
t
y
.

"
I
nane
r
ao
fp
r
o
l
i
f
e
r
a
t
i
o
nand f
r
agm
en
t
a
t
i
o
no
f know
l
edg
e
,s
e
ek
t
oc
r
e
a
t
ei
ns
t
u
d
e
n
t
san i
n
t
e
l
l
e
c
t
u
a
lc
u
r
i
o
s
i
t
yabou
tt
h
e
who
l
en
e
s
so
f know
l
edg
e and a con
c
e
rn f
o
rt
h
ev
a
l
u
e judgm
en
t
s
wh
i
ch a
r
ec
r
i
t
i
c
a
lt
ow
i
s
ed
ecisou
-m
ak
ing
;
"

Iw
i
sh you a
sg
r
a
d
u
a
t
e
ss
u
c
c
e
s
si
nt
h
ed
ay
s ah
e
ad i
nt
r
a
n
s
f
e
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�</text>
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                    <text>Draft of remarks before the
Board of Trustees, MSU, May 25, 1978

On Thursday evening, May 25, 1978, representatives of the Alumni Association
of the College of Agriculture and Natural Resources met with the Board of
Trustees of Michigan State University. Representing the Association were
A. Edwin Baur, Secretary (Senior Vice President, First National Bank of
Kalamazoo); Jack Barnes, former Director (Manager, Michigan Milk Producers
Association, Detroit); and Russell G. Mawby, Vice President (President,
W. K. Kellog g Foundation, Battle Creek).
The following is the text of the informal statement made by Dr. Mawby on
behalf of the ANR Alumni Association:
On behalf of the Alumni Association of the College of Agriculture and Natural
Resources, we appreciate this opportunity to meet with the Board of Trustees.
I am Russ Mawby, Vice President of the Association. I represent and express
greetings on behalf of our President, Harold Lein, who is President of the
Mi ch i ga n Livestock Excha nge . Unfortunately, Harold had an out-of-state
commitment this evening. With me is Edwin Baur, Secretary of the Association,
and Jack Barnes, a former member of our Board. Both Ed and Jack are leaders
in Michi gan agriculture and both have been recognized by being presented ~he
Distin guished Service Award in Agriculture by this University.
Our request to meet briefly with the Board grew out of an Alumni Association
meeting. We were discussin g the announcement of former-President vmarton's
resi gnat ion and the tremendous responsibility--and opportunity--of this Board
in fulfilling its obli gation of naming his successor. We had some ideas we
wished to express t o the Board, we explored alternative ways of doing so, and
here we are. We thank you for this opportunity.
Briefly, we have t"TO purposes for our visit with you. First, we wish to
express our pride in Giichigan State University--and our appreciation to the
Board for their service and leadership. Michigan State is a great university-of national and international stature and reputation. 11any people have contributed in various ways to its greatness--competent and creative faculty
and staff; able administrators; graduates who have distinguished themselves-and this University--through proven performance in their various endeavors.
A key gr oup in the University's unending pursuit of excellence is this Board
of Trustees. Trusteeship is often a thankless job, beset with negatives and
complaints. We want you to know that we're grateful to you for your efforts
on behalf of Mi ch i ga n State.
This leads to our second purpose, which relates to the future and the
University's next president. No responsibility of any board is greater
than that of naming its chief executive officer. We have confidence in
this Boar d ' s discharge of that responsibility. All of us were very much
impressed that, when the Board announced President Wharton's decision to leave,

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�3
The most significant innovative contribution of our country to education has
been the development of land-grant universities. This has embodied the implementation of the deceptively simple notion that the benefits of higher education should be made broadly available to the daughters and sons of all, not
just the privileged few--and that the knowledge resources of the University
should be available to people of all walks of life, and throughout life.
This is a tradition of Michigan State University, well-documented in the
statement by President Harden in January. We have faith that the University,
through this Board and its next president, will continue that commitment.
Each of us as alumni has been a beneficiary of that commitment. My life has
been enriched by this University for more than 50 years, beginning with Keats
K. Vining, County Agricultural Agent, and Eleanor Densmore, County Home
Demonstration Agent, who were helpful to the Mawby family on their Kent
County farm. I first came to the University as a 4-H Club member, for 4-H
Club week in the early 1940's. Such contacts and experiences encouraged me
to become the first member of my family to complete a baccalaureate degree.
It somehow seems appropriate for me then to close these brief remarks by
repeating the 4-H motto, since 4-H is the youth outreach program of this
University. As Don Stevens and others know, the 4-H motto is I!To make the
best better.1! As alumni, we are anxious to be helpful to you in the
unending process of making this great University even better in the years
ahead.
Thank you.

RGM:lg
5/30/78

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                    <text>Dr. Russell G. Mawby
President, W. K. Kellogg Foundation
Battle Creek, Michigan

I.
I am doubly delighted to be here today to participate
in this discussion on the importance and potential expansion
of exchange programs between the youth of America and other
countries of the world.
Doubly delighted -- first, because the Foundation I
represent has a special concern for young people and the
significance of experiences during their formative years;
second, because I am the beneficiary of such an exchange
experience, in the waning of my teen-age years over a third
of a century ago.

In 1948, as the world was struggling

through the aftermath of World War II, I was selected as an
International 4-H Youth Exchange delegate (IFYE).

That

first Exchange -- born of the dream of two New York farm
boys, former 4-H'ers and then Army veterans who were concerned

�2
that such a war should never happen again -- involved only
four young people from Britain and 17 from the United States.
From that modest beginning, international exchanges in 4-H
continue -- with great variety in format and duration, and
with countries around the world.
Those three months in the summer of 1948 changed my
life, in both tangible and subtle ways:
my decision to go on to graduate school, to broaden my
perspectives, and prepare for a life beyond the farm;
my professional career, first as a university faculty
member and now with a grantmaking foundation;
my role as a parent, church member, volunteer.
The concerns which led to the establishment of that 4-H
.

.

Exchange in 1948 and the purposes which such activities
continue to serve are perhaps even more important, more
compelling, today than in decades past.

�3
II.
I believe this exchange experience gave me a better
understanding and appreciation for the value of other societies
and cultures and also an appreciation for the complexities
which are often reflected in international issues and dialogue.
Because the Kellogg Foundation has long been concerned with
youth and their role in society, we have funded major international and domestic fellowship programs for nearly 50
years.

While many of these programs emphasized exchange of

knowledge and intercultural experiences of young adult
leaders, we have also sought to support organizations which
have specifically focused on international youth exchange.
Efforts aided by the Kellogg Foundation have included a new
national program of youth and adult volunteer leadership
development for Sister Cities International.

As I am sure

many of you know, the purpose of Sister Cities is to increase
international understanding and to foster world peace through
international communication and exchange at the local,

�4
person-to-person level.

It serves as a coordinator and

catalyst to encourage various types of youth programs, and
currently involves some 617 U.S. cities affiliated through
their city governments and volunteer Sister City committees
with over 800 foreign cities and 77 countries.
Kellogg has also provided recent support to help the
Up With People organization develop and further implement
their program.

More than 4,500 young people from 30 countries

have participated in the unique, year-long Up With People
educational plan which is designed to mature students,
broaden their perspectives of the world, and create an
awareness of their own potential for leadership.

The catalyst

for achieving these goals has been the national and international presentations of a two-hour musical production
aimed at fostering improved human relations and intercultural
understanding by building bridges of communication and
friendship.

Less well known, but important to mention has

been Up With People's educational program designed to challenge

�5

student participants to excell and to increase their potential
contributions to society's future.

In every location where

the Up With People program operates, students meet with
local leaders, businessmen, governmental officials, and
others to exchange ideas and learn about the places they are
visiting.

Whenever possible, students make field trips to

local points of historical interest, experience cultural
opportunities, and attend artistic programs, thereby expanding
their understanding of the diversity and complexity of the
world in which they live.

It is to this segment of the Up

With People program which the Kellogg Foundation has concentrated
its support most recently.
A national intercultural volunteer leadership development
program is also receiving Kellogg Foundation support through
the Youth for Understanding program based here in Washington,
D.C.

I am proud to say that the Youth for Understanding

program orginated in Michigan and is driven by a commitment
to increase intellectual and cultural ties between nations

�6
through international family living experiences for young
people.
Youth for Understanding today has the world's largest
number of high school students i n an international exchange
program.

Annually, it provides approximately 7,000 stud ents

from 25 countries with the opportunity to live with a family
in a culture different from their own.

For three decades,

Youth f o r Understanding h as relied on a network of over
2,000 U.S. volunteers to recruit Americans for overseas
family living experienc es and to select and screen 7,500
host families in the United States to provide home-stay
experiences for the international visitors.

Youth for

Understanding volunteers are also instrumental within their
home communities as s pokesmen for the organization, as
advisors to family in exchanges, and as providers for the
program's educational services.

Recently, the Kellogg

Foundation has provided funding to help Youth for Underst anding implement a comprehensive development program for
thes e key volunteers.

�7
I would just mention that Kellogg has provided additional
support for the programs of the National Association of
Partners for the Americas to develop a unique international
leadership program for volunteers in the United States and
in Latin America.

That program links people from 44 U.S.

states with their counterparts in 21 countries of Latin
America and the Caribbean.

There are more than 50 partner-

ships, or state-country linkages, operating under Partners
for the Americas, in such areas as health, law, education,
agriculture, business, and industry.
III.
The Foundation I represent was created by breakfast
cereal pioneer W. K. Kellogg in 1930 -- specifically because
of Mr. Kellogg's concern for young people and what he rightfully saw as their role in insuring a better life for
themselves, their famili es, community, nation, and the
world.

Mr. Kellogg often commented that "education offers

the gr eatest opportunity for improving one generation over

�8
another."

By education, Mr. Kellogg did not mean just

credits, courses, and credentials.

Rather, he saw education

in its broadest sense -- encompassing valuable life
experiences and informal and formal knowledge of many
dimensions.

Certainly such a larger view of education, and

of life, is embodied in international youth exchange
efforts.

For that reason, I believe we must work together

to broaden and strengthen such programs.

MISC-4-D

5/21/82

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                    <text>Rx FOR RURAL HEALTH
Remarks by Dr. Russell G. Mawby
Pre s ident, W. K. Kellogg Foundation
at the
Michigan Conference on Rural Health
Michigan State University
May 24, 1973
I

Thi s is Educati on Day of Michigan Week.

Under the auspices of t h e Greater

Mi ch i gan Foundation, Michigan Week has become a cherished t r adition in our State.
I am privileged to b e State Chairman of Educ at.Lon D::\V this y ear .

As a

part of this spe cial day, act ivitie s are being conducted througnout the State ,
i n s chool s, in communities, and in regions.

At the etatp. level each year, one

special a c tiv i t y is held as a part of Education D8.y.
a ct i vity is our Conference on Rural Health.

I t l.s

For 1973 thiF· special

appropriate indeed that

we are meet i ng here on t he campus of the pioneer lancl.-grant. urri.ver s Lty--the
people' s university--in the pioneer Center for Continuing Education.
Today, more than ever before, l ifelong learning is a rea l ity for each of
us,

As individuals concerned with health in rural Michigan , we are enga ged

together in a LearnLng

Pl'OC2SS

so that we might more effectively fulf ill our

respective rol es.
II

The title of my rema rks--"Rx for Rural Health"--is deceptively simple,
You know better than I that there is no simple prescription for health, r-ur a.l
or urban .

�2

A f ew weeks ago Mr. Pe.t tu.Ll.o and I visitf:;d a community hospitaJ. in a
count y seat t own of a rural county in southern Michigan,

As a part of our

schedule there, we ","ere vi siting with two young physiC'i8.:tls--brig:tt, competent ,
ccnrc Lent.Lous _ In the coui-ae of our conver s ation they indicated that nei thel'
of -sh'O'Ttl

W8-::

t.akLng more patients,

other 13 doctors in the county.

110):"

to their knowledge were any of the

I explained to them that I had moved onto

a small f'ar m "Pith my family and asked

~.hat

would happen if I ca l led t h ei r of f ice

to make arr angement.s f'or a f'amLLy physician.

They indicated that the response

vrou.Ld 2E simply" "We're awfully sorry but we are filled up .

If anything happens

to any of' the youngsters, come to the emergency room of the hospital and they
will do vha t t.hey can."
This little anecdote of a t r u e exper i e nce summarizes many of the things
which co nc er n us about the health car e delivery system in this country.

We

are concerned with issues whi ch ar e described i n phras es l ike accessibility,
conti nu i t y , comprehensiv enes s , and quality of care; delivery systems;
financing ar r a ngement s ; a communi t y and pr ev ent i v e dimension to our health
system; oper at ional ef f ectiv enes s .
The W. K. Kellogg Foundati on for over four decades has been actively
concerned with health in Michigan, with a spec.ial emphasis on rural people
and r ural communi t ie s .

This involvement goes "back to the early 1930's and

the f i r s t days of the Foundation's activit i es in seven counties of so uthcentr al
Michigan.

This was known as the Mich i gan Communit y Health Progr am (MCHP) .

I'll

not chroni cle this great story here, but it certainly was a pioneering and
f orwa rd st ep for rural health.
As a part of that early development we were also i nvolved with the Michigan
Health Council, which was e s t ab l i sh ed about 30 yea rs ago .

Mr . Gr a ham Davis of

�3
the Founda t i on staff was one of the founders of the Council, and the Counc il
began it s activit i es with a prime concern for rural health.
The Foundation's prima ry f ;.e l Cis of interests ar e health: education,
and a g:c i t:'u.lt ur e , v h i ch y 01J.. .immed.ia t.e Ly see are inter-rele.ted.
ha s b een d e s .:: d b ed a s a "sh .i r-t s Leeve Mldwea t er 'n fund."

Ou r Fou ndat.Lon

Ff' like that. f'oi- '·re

1 Lke to 0..-=8.1 v;:i th r-eaL pr ob.Lems in pr-ac t Lca.L fmc . realistic wayE.
In our pluralistic society , the role of private philanthropy ( s uch as the
Kellogg Foundation) in contributing to societal progres s is the encouragement
o f innovat ion.

Philanthropic re s ourc e s are really very small i n relation to

gov e r nme nt a l expend itures and t o societal needs.

For example, t h e Kellogg

Foundation this year will make program grants of ab out $21 million i n
t h r e e ar e s s of int er e st and on t'our cont.Inent,s .
Department of Public Hea lth has

8.

0l.U'

By compar Lson , the Mi c h i ga n

budget this y ear of about $7J million.

However , though philanthropic resources are small in relation to tot al
expendf,tures for hea 1 t h, found ation gl'ant s represent th p. risk e:ap i tal i n health
pro gr'ammf.ng and have been r-e spons Lb.i.e for many i nnovations in health technology,
educ ation, and del ivery.

43

In its

years in pr ogramming s upport :i n Michigan, t h e Kel l ogg Foundation

has made grant s totaling $26.5 nri.Ll.Lon for health programs i n our St e,t e.
Currently, we ha v e commitments of $6 million to 47 health projects throughout
Mi c h i g a n .

As example s o f projects whi ch have particular relevance to r-ur-aL

health concerns, I migh t mention the f'o Ll.o-..ri.ng :

*

A cont i nui ng educ ation program for nurses in the Saginaw Valley,
c onduc t e d by Michigan State University

�4

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r
nus
·
iS
S
l
l
e
s su
ch a
sa
cc
e
s
san
d av
a
i
l
a
b
i
l
i
t
yo
fc
a
r
e
, con
t
i
n
u
it
yand
co
r
a
p
i
e
he
n
s
iv
enes
so
f
"c
a
r
e
,p
roduct
i
v
i
t
yo
fv
a
r
i
ou
se
lem
en
t
so
ft
h
eay
stem
,

cos
tand f
i
n
a
n
c
i
n
g
,q
u
a
l
i
t
y
. W
i
th th
e
s
ec
e
n
t
r
a
li
s
s
u
e
si
nm
ind
, f
romou
r
v
an
t
ag
e poi
n
t w
es
e
e such p
r
o
m
i
s
ing o
p
p
o
r
tun
i
t
ie
sa
sthef
o
l
l
o
w
ing:
eo
rga
n
i
z
a
t
i
o
no
fambu
l
a
t
o
r
yh
e
a
l
t
hs
e
r
v
i
c
e
saw
ay f
roman end
les
s
1.
	R
s
e
r
i
e
so
f sp
e
c
i
a
l
t
y
-or
i
e
n
t
e
dc
lini
c
st
oa mo
r
e com
p
rehen
sive
c
e
n
te
red h
ea
l
t
hs
e
r
v
ice un
it u
t
i
l
i
z
i
n
gsu
ch q
u
a
li
f
i
e
dp
e
r
fam
ily
Bonne
la
sn
u
r
s
e pr
a
c
ti
tione
rs andphy
s
i
c
i
a
n
s ass
i
.
s
tan
t
s fo
rh
e
a
l
t
h
m
a
J
r
r
t
.
enan
cef
'
un
c
t
.L
o
r
i
s, p
r
e
v
en
t
i
v
e he
a
l
t
hpr
o
g
r
a
m
s
, andlon
g
t
e
rm
su
per
v
i
s
:
'
.
cno
fc
h
r
o
n
ic cond1
.'
t
i
.on
s, I
nt
h
isreg
a
r
d
,per
h
ap
s thon
g
h
t
sho
u
l
db
e gL
v
en tot
h
eimp
l
e
m
e
n
t
a
t
ion o
fthe co
n
c
ep
to
f ve
r
ti
.
c
a
l
ca
re
,l
!
:
i
.
th anam
b
itt
o
u
sL
mp
.Lem
en
t
.
a
t
.Lon o
ft
h
ep
ri
.n
cLp
.
l.
es o
fp
r
e
ve
n
t
i
v
em
ed
.L
cL
n
e an
d pr
o
v
i
si
o
no
fq
u
a
l
i
t
yhea
l
t
hca
re i
nth
e
l
e
ast
c
o
s
t m
anne
rand

~ ta

.

2
.
	 D
eve
l
o
p
m
en
to
fi
n
sti
t
u
tion
-based (
h
o
s
n
i
t
a
l
)o
u
t
r
e
a
c
hp
rogr
am
s
,su
ch
a
shom
eca
r
e
,p
r
im
a
r
yc
a
r
ec
lini
c
si
nunde
r-se
rved ar
e
a
s
,and a
p
p
r
o
p
r
i
a
t
eli
nk
ag
es o
rr
e
l
a
t
i
o
n
s
h
i
p
sw
it
hot
h
e
rc
a
r
ep
rov
id
ers, su
ch
a
snu
rs
i
n
ghom
es.
3
.
	D
evo
.
lopme
n
to
fra
tion
a
lpa
tt
.
er
n
sfo
rh
an
d
li
n
gt
r
u
e em
e
r
g
ency m
ed
ic
a
l
p
rob
l
emE
,w
i
t
ht
h
ed
i
v
i
s
i
o
no
fl
a
o
o
ram
ong i
n
s
t
i
t
u
t
i
o
n
sa
long
ra
t
.
fo
n
a.L lines and w
i
t
han i
n
t
e
g
r
a
t
ed t
r
a
n
spo
r
ta
t
i
o
n an
dro
nmmn
ica
t
i
o
n
r
.r
.y
s
tem
.

4
.
	

~

t

o
fe
f
f
e
ct
i
v
ep
rog
r
am
so
f
.
i
n
pa
t
i
e
n
tedu
ca
t
i
o
nf
o
ri
l
l
n
e
s
s

m
an
ag
em
en
t,
.v
i
t
hanimp
rov
em
e
r
r
to
ft
h
ep
a
t
i
e
n
tIs und
e
r
-s
t
.
and
rngo
f
h
i
sp
rob
l
em and t
h
ep
ro
c
edu
r
e
st
h
a
tv
i
I
Ib
ep
e
r
f
'o
rmed
, andw
:
i
th an
emph
a
sL
a upon t
h
.
;
:pa
t
i
en
tIsa
p
p
r
o
p
r
i
a
t
ere
s
p
o
n
s
i
b
i
l
i
t
yf
o
rh
i
s
ind
i
v
i
dua
lr
eh
abL
l
.L
ta
'
tion an
d
. co
r
r
tLn
u
.
i
.n
g he
a
l
t
hm
ai
n
t
e
n
ance
.

�6

5
.
	 Fu
r
t
he
r de
v
e
l
opm
en
t and sys
tem
iz
a
ti
o
no
ft
h
ere
la
tion
sh
ip o
fe
d
u
c
a
t
i
o
n
and s
e
r
v
icei
nt
h
eh
ea
lt
hf
i
e
ld
s. Not o
n
l
ymu
s
t t
h
e
r
eb
ed
ram
a
t
ic
ch
an
g
e
si
nthe educ
a
t
i
o
n
a
lp
r
o
ces
s
e
san
dre
la
tion
sh
ips by wh
ich
p
eop
l
eb
e
com
eq
ua
li
f
ied andp
r
e
p
a
r
ed f
o
rh
e
a
l
t
hca
r
e
e
r
s
,the
re
mu
s
t a
l
s
ob
e imp
r
o
v
em
ent i
nre
la
t
io
n
sh
i
p
sb
e
tween e
d
u
c
a
t
i
o
n
a
l
i
n
s
t
i
tu
ti
o
n
s andh
e
a
l
t
hs
e
r
v
i
ce i
n
s
t
i
tu
tio
n
s an
ds
e
t
ting
s. Som
e
h
ow
~

mu
s
tb
r
i
n
gt
or
e
a
l
i
t
yt
h
emu
ch
cU
s
cu
s
s
ed con
c
ep
to
fa h
e
a
l
t
h

d
0
1
i
v
e
r
yn
e
two
rk a
si
t
r
e
l
a
t
e
st
ob
o
t
he
d
u
c
a
t
i
o
nandh
e
a
l
t
h

a~

del
i
v
e
r
y.

6.
	Enhancemen
to
fp
r
es
e
r
v
i
ce andi
n
se
r
v
iceedu
c
a
t
i
o
ni
nt
h
ew
o
rk s
e
t
t
i
n
g
f
o
rh
e
a
l
th p
e
r
son
n
el
.T
h
i
s se
t
t
i
n
gi
sn
o
to
n
l
ya
p
p
r
o
p
r
i
a
te b
u
t es
se
n
t
i
a
lf
o
r ce
rt
a
i
na
s
pec
t
so
fedu
cat
i
on and t
r
a
i
n
i
n
g. A
s ane
x
amp
l
e
,h
o
s
p
i
t
a
l
sa
r
e'b
e
c
o
r
n
d
.
n
gmo
r
e cons
cLou
so
ft
h
e
i
reduca
t
.Lona
.
I
:
co
l
e3nd i
nm
any i
n
s
t
a
n
c
e
sa
r
eb
e
g
i
n
n
i
n
gt
oe
s
t
a
b
l
i
s
hi
nR
t
i
t
u
t
i
o
n
v
i
d
e
e
d
u
c
a
t
i
o
nandt

a

~

p
rog
r
am
s
. Su
ch p
rog
r
am
s en
comp
a
s
s emp
loy
e
e

o
r
i
e
n
t
a
t
i
o
n
,o
n
t
h
e
,
j
o
bt
r
a
i
n
i
n
g
,. s
u
p
e
r
v
i
s
o
r
yd
ev
eIopme
r
r
t1 c
a
r
e
e
r
m
o
o
i
l
i
ty
,c
l
i
n
i
c
a
li
n
s
t
r
u
c
t
i
o
n
,i
n
s
e
r
v
i
c
ee
d
u
c
a
t
i
o
n
"p
a
t
:
i
e
n
t edu
c
a
ti
o
n
,an
d co
mmuni
t
y edu
c
a
t
i
o
n
.

7.
	Exper
im
e
n
ta
tion r
e
g
a
r
d
i
ng t
h
e hosp
it
a
lr
o
l
ei
nth
ep
r
o
vis
i
on o
f
p
r
im
a
r
yc
a
r
e
,t
h
ecompon
en
to
f comp
r
eh
e
r
i
sLv
ec
a
r
ep
e
r
h
a
p
sl
e
a
s
t
-w
e
l
l
s
e
r
v
e
dcu
r
r
en
t
.
Iy, T
h
ep
u
b
l
i
c
,i
ns
e
a
r
c
hfo
r su
chc
a
r
e
,h
a
s tu
r
ned
t
ot
h
ecommun
i
tyh
o
s
p
i
t
a
l
,v
i
at
h
eem
e
J
.g
en
cyroom
. Bu
tt
h
eem
e
r
g
e
n
c
y
roomi
sn
o
tt
h
ep
r
o
p
e
rs
e
t
t
i
n
gfo
rq
u
a
l
i
t
yp
r
imB
l
'y c
a
r
e
,f
o
rem
e
r
g
en
cy
i
-oomc
a
r
etend
st
ob
e epi
.
aod
l
c andv
e
ry e
x
p
e
n
s
i
v
e
. B
e
t
t
e
r an
s
w
e
rs

a
r
ea
v
a
i
l
a
b
l
e
,a
r
eb
e
i
n
gd
em
o
n
s
t
r
a
t
e
di
nsom
ei
s
o
l
a
t
e
di
n
s
t
a
n
c
e
s
,
and shou
.
l
.dbE
; mo
re c
h
a
r
a
c
t
e
r
i
s
t
i
c0
ft
h
eo
e
l
i
v
e
r
y ey
st
em
,

�7

8
.
	

~ h

r
e
sou
r
c
e
sa
r
es
c
a
r
c
ei
nr
e
L
a
t
.
Ion t
on
e
ed
s
,t
h
eu
s
u
a
l

s
i
t
u
a
t
i
o
ni
nr
u
r
a
liv
I
i
ch
ig
s
.n
,e
v
e
rb
e
t
t
e
rm
an
ag
em
en
t i
sr
e
q
u
i
r
e
d
a
sp
ri
.o
r
i
t
ie
sa
r
ee
s
t
a
b
l
i
s
h
e
danda
l
l
o
c
a
t
i
o
n
sm
ad
e
, Al
o
n
g
stand
ing o
r
i
e
n
t
a
t
i
o
no
ft
h
i
.
sFound
a
t
ion h
a
sb
e
en t
oimp
rov
ed
m
an
ag
em
en
t and a
dm
i
n
i
s
t
r
a
t
i
o
n
,i
nt
h
eh
e
a
l
t
hf
i
e
l
d
sa
sw
e
l
la
s
i
no
t
h
e
r

~.

o
fFound
a
t
ion end
e
avo
r,

~

h
av
eb
e
en p
a
r
t
i
c
u
l
a
r
l
y

Lm
p
ressed w
i
t
hb
en
e
f
i
t
sa
ch
.
lev
edt
h
:;.nough ah
e
.
rLngo
fs
e
r
v
i
c
e
sby
h
o
s
p
it
.
a
.L
sand t
h
ea
p
p
l
i
c
a
t
i
o
no
fm
an
ag
em
en
t e
n
g
i
n
e
e
r
i
n
gt
e
c
h
n
i
q
u
e
s
i
nt
h
eh
e
a
l
t
hc
a
r
ed
e
l
i
v
e
r
ysy
s
t
em
.

9.
	E
l
a
b
o
r
a
t
i
o
no
ft
h
er
o
l
eo
ft
h
et
r
u
s
t
e
ei
nt
h
eh
e
a
l
t
hc
a
r
esy
s
t
em
.
Th
ei
n
s
t
i
t
u
t
i
o
n
a
lbo
a
rd o
ft
r
u
s
t
e
e
s
,i
f
r
ep
r
e
s
en
t
.
a
t
.Lv
e
,\
·
r
e
l
.
:
iqua
.
lL
fL
ed
,
andw
e
l
l in
fo
rm
ed
,i
san e
s
s
e
n
t
i
a
le
l
em
e
n
ti
nr
e
spon
s
i
v
ei
n
s
t
i
t
u
t
i
o
n
a
l
a
dm
i
n
i
s
t
r
a
t
i
o
n. T
r
u
s
t
e
e
sc
ana
s
s
i
s
ti
nk
e
ep
ing t
h
eend
e
avo
ro
r
i
e
n
t
e
d
t
ot
h
eu
l
t
im
a
t
epu
rpo
s
e
so
ft
h
ei
n
s
t
i
t
u
t
i
o
n
,abov
et
h
emo
r
ev
e
s
t
e
d
i
n
t
e
r
e
s
t
so
ft
h
ei
n
s
t
i
t
u
t
i
o
ni
t
s
e
l
f
,i
t
sp
r
o
f
e
s
s
i
o
n
a
lcompon
en
t
s
,
andi
t
sp
e
r
s
o
n
n
e
l
.
On
e cou
ld
.go on v
i
r
t
u
a
l
l
yad i
n
f
i
n
i
t
umw
i
t
hi
n
n
o
v
a
t
i
v
eo
p
t
i
o
n
s
. Bu
t
und
e
r
-Lyin
gi
s
s
u
e
ssu
ch8S t
h
e
s
ea
r
etwob
a
s
i
cc
o
n
s
i
d
e
r
a
t
i
o
n
s
:

A
.
	 Th
ep
rob
l
emo
ff
r
a
gm
e
n
t
a
t
i
o
n
,b
o
t
h int
e
rm
so
fc
a
r
ea
si
t
i
sa
v
a
i
l
a
b
l
e
t
ot
h
eL
n
d
.
i
.
vidu
s
.Lp
e
r
son andf
r
a
gm
e
n
t
a
t
i
o
no
fe
f
f
o
r
t
so
ft
h
ev
a
r
i
o
u
s
e
l
em
en
t
so
fou
r h
e
aL
t
.h sy
s
t
em
. '
I
'hez
-e i
sa
lmo
st 8 d
e
s
p
e
r
a
t
en
e
ed f
o
r
g
r
e
a
t
e
rc
o
o
p
e
r
a
t
i
on aDO
.c
oo
rd
in
a
t
.
iono
ft
h
ee
f
f
o
r
t
so
ft
h
pi
n
d
i
v
i
d
u
a
l
s
,
i
n
s
t
i
t
u
t
i
o
n
s
,ando
r
g
a
n
i
z
a
t
i
o
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or ganizations; educational i nst i t ut ions , including colleges and
un i v er s i t i e s , four-year and two-year institutions, public and private,
For too long society has tolerated, borne the costs of, and
suffer ed the consequences of fragmentation.

Hopefully, leadership

for its r at i ona l i za t i on will come from those who are most involved
and most knowledgeable, rather than being imposed .
B.

The ne ed for a compr ehens i ve program of health education.
I would like to share with you some thoughts from a recent addr ess
by Dr. C. A. Hoffman, President of the American Medical Association.
I'A major cause of the current cont roversy about America's health care
is that the pUbl ic and the government fail to understand the difference
between good health and good medicine.

Americans have a right to good

medical car e , but they do not have a right to good health.

Good health

is not a r i ght, but a responsibility--a shar ed respons ibility--and that
responsibility begi ns with the individual 's own health behavior.

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health habit s of most Americans are so poor that the nation is suffering from what might be termed an acute case of 'people pollution' and
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of death in America today .
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style of l i f e--eat i ng correctly, not smoking, controlling pollutant s ,
driving safely--the positive effect of the nation's health would be
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                    <text>sCOMMENCEMENT ADDRESS
given by
Dr. Russell G. Mawby
President, W. K. Kellogg Foundation
at
LUTHER COLLEGE
Decorah, IO"\oTa
May 21, 1972
I

I am delighted to be with you at Luther College today.

I appreciate very

much the privilege of participating in the program of this l07th annual
Commencement.
May I first express my congratulations to the members of the graduating
class of 1972.

For each of you, this is an occasion long awaited, one of

those instances in a person's life when he can have both a sense of
satisfaction in past achievements and a sense of exc i t ement for his
future.

I feel privileged to be sharing this day with you.

I would add a word of congratulations, also, to all of those who have
contributed in a significant way to making this day a reality for you.
I think first of parents and families, and in some instances husbands
or wives and children, who in many instances have sacrificed and subordinated their personal interests to yours in making it possible for you
to study at Luther and who are entitled to a similar sense of prideful
satisfaction on this occasion .

And I think, also, of all of the people

who are Luther College---those who have gone before, through more than a
century, in establishing, building, and sustaining this institution, and
vho have earned for Luther College an enviable reputation in the field
of higher education, and those who currently carry forward this work,

.;2

1 - "7 •

�2

the Regents, f'acu.Lt.y , officers and staff, alumni and f'r Lends of Luther
who provide support in one way or another.

Christian, liberal arts

colleges have, are, and must continue to be a significant component of
our pluralistic system of higher education.

Your efforts have made this

sc-i-and will continue to do so in the future.

To all of you I express

congratulations and compliments, for you, too, can take pride in this
happy occasion.
II

This year, 1972, as a year divisible by four, brings again the
peculiarly American phenomenon of the presidential campaign.

We are

now in the primary phase of this quadrennial occurrence, a phase
characterized by much "pointing with pride" and "viewing with alarm."
Something in the American mentality of recent years causes us to do
much more viewing .-li th alarm than pointing "lith pride, which seems an
unfair commentary upon our American way of life.

For, while I would

certainly agree ,OTi th President Lincoln I s dictum at Gettysburg, "It is
for us ... to be dedicated ... to the unfinished work ... "

It is true that

we have much unfinished business in fulfilling the American dream.
the same time, there is

m~ch

At

that is good and right and just in our

society at this point in time, and, more importantly in the directions
.ole 're movf.ng , and in commitments for the future.
Among the useful features of the presidential selection process, if one
can discern gems of wisdom in the f'LowLng rhetoric, is the identification
of issues significant to our times.

Certainly, one such to which all of

us wou.l.d subscribe is the quest for peace.

Basic to this is progress in

�3
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�4
greater pollution.

And as population increases, the pressure

on resources and the abuses to environment a.ccelerate.
Man's concern with population growth is not nev!.

Aristotle

warned that, " ... neglect of an effective birth control policy
is	 a never failing source of poverty, which in turn is the
parent of revolution and crime."
billion people in the world.

Today there are over 3 1/2

Experts p!-edict a doubling, to

between 6 and 7 billion, by the end of the century, just 28
years from now.
As	 we view the wor-ld scene and our concern for quality of life
in	 the future, the greatest challenge--even an imperative--is
to	 reduce the rate of popUlation growth.

Even a 1% growth rate,

a doubling in 70 years, will be unacceptable unless all of mankind is willing to accept living standards inferior to those
some of us already kno"T.

Experts state the argument cogently:

If population doubles anQ if the goal is an increase in the
standard of living to the average of that in the United States
today, t he drain on the world supply of natural resources will
be	 more than 70 times that of 1950 and the drain on the total
biosphere

6 to 8 times that of today.

Our planet simply cannot

tolerate a continuing insult of that magnitude.
2.	 Food supply:

Since 1950, worldwide agricultural production has

been increasing at a rate slightly less than 3%, vrhile the
population increase has been slightly more than 2%.

Thus,

increases in food supplies are roughly equating to population

�5
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e imp
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m
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~

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ld n
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~

andf
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f
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o
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f
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h
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r
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t
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l
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e
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a
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en
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u
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u
c
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s
.

3
.
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i
ronm
en
t
a
li
s
s
u
e
smu
s
tb
ek
e
p
ti
np
e
r
s
p
e
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t
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v
ei
nr
e
l
a
t
i
o
nt
o
o
t
h
e
r hum
an c
o
n
c
e
r
n
s
. V
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ry o
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t
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n
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a
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r
r
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l
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t
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o
n
s
h
i
p
s
and c
o
n
s
e
q
u
e
n
c
e
s
.

~

s
h
o
u
l
dr
em
indo
u
r
s
e
l
v
e
st
h
a
ti
nt
h
eadv
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c
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n
a
t
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. And i
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e sot
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e su
ch
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r
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y du
et
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n
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t
a
r
y
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d
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s
.
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t w
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t s
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a
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n
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4
.
	 The p
r
i
c
et
a
go
fe
n
v
i
r
o
nm
e
n
t
a
lq
u
a
l
i
t
ymu
s
t

b
ed
e
a
l
tw
i
t
h
, Wh
i
l
e

i
d
e
a
l
i
smi
sf
r
e
e
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h
eim
p
l
em
e
n
t
a
t
i
o
no
fi
d
e
a
l
i
smo
f
t
e
ni
sn
o
t
.
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r
e
a
te
x
t
e
n
tt
h
i
sr
e
a
l
i
t
yh
a
sb
e
en i
g
n
o
r
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ne
n
v
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r
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nm
e
n
t
a
l
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o
n
s
i
d
e
r
a
t
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o
n
s
. On
ly nowa
r
ev
eb
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g
i
n
n
i
n
gt
or
e
c
o
g
n
i
z
et
h
ep
r
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e
t
h
a
tmu
s
tb
ee
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a
c
t
e
d
. A
se
v
ena f
r
e
shm
ane
conom
i
s
tr
e
a
l
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z
e
s
(mu
chmo
r
e ag
r
a
d
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a
t
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e
n
i
o
r
)
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h
e
r
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sno su
cht
h
i
n
ga
s
af
r
e
el
u
n
c
h
.
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o
n
s
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d
e
r
a
t
i
o
n mu
s
tb
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i
v
e
nt
osu
chc
o
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t
sa
s
:
(
a
)
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r
e
c
td
o
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l
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f
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t
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di
np
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s
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nt
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x
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,and
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h
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p
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e
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.

�9

v
Dr. Philip Handler, President of the National Academy of Science, reminds
us that the role of man is now unique--and the responsibility awesome.
For the first time in history, decisions knowingly made by one species
(man) determine the number and variety of all other species.

The heritage

of all of the physical and biological evolution of the planet is ours alone;
no other species can consider or affect its own destiny.
continues with the question:
of biological evolution?

Dr. Handler

"Is Homo sapiens, as we know him, the end

Is man, the first product of evolution capable

of controlling his own evolution, to put an end to that evolution?
another evolutionary blind alley?"

His answer:

"Perhaps."

I am less pessimistic and feel the situation is manageable.
reminds us:

Are we

As Rene DuBos

"Man makes himself through enlightened choices that enhance

his humanness ... "

Man makes his own dreams.

If we want to translate the

dream of environmental quality into reality, we can.

It is true, we face

hard choices, tough decisions, the imperative of practicing that which is
necessary to implement what we preach, but do it we can--if we will.

As

students at Luther you have been fortunate, for in the beauty of this
setting, the commitment of the faculty, and the emphases of the institution,
you have had opportunity to shape values and attitudes, a sense of cownitment, patterns of behavior consistent with the good life--with. good defined
in the best Christian sense.
Sometimes in the face of a problem of this complexity and magnitude, the
individual becomes almost overwhelmed.

In such circumstances, I find it

helpful to remind myself of these ' lines with which you may be familiar:

�10

I am only one, but I am one;
I can't do everything, but I can do something;
What I ean do, I ought to do;
And what I ought to do, by the grace of God, I will do.
If each of us will do what we can do and ought to do, our dream of environmental
quality can come true.
As graduates today, you join a long line of distinguished alumni of Luther
College.

I wish you well.

�</text>
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                    <text>LEADERSH
IP
	 DEVELOPHENT FOR RU
RAL A
l
'1ER
ICA
:
BU
ILD
ING ON SUCCESS

R
em
a
rk
sb
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awby
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ogg Founda
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�2
it is infrequent

LO

find this kind of group gathered

together In the same room to consider common problems
or solutions.

Some of you are administrators and

faculty from colleges of agriculture, some of you are
full-time farmers and agribusinessmen, and some of you
are staff or volunteer leaders of state farm organizations.
You have been invited here b ecause state agricultural
organizations and educational institutions have identifi ed
you as key individuals, capable of examining and analyzing
the compatibility of public affairs leadership programs,
which you will learn more abo ut during the next day-anda-half, and the specific rural leadership development
needs of your own state and your own communities.
The Kellogg Foundation is pleased to join with
Washington State University in co-sponsoring this
Conference.

We do so believing that rural leadership

development continues to be a pressing problem in our
nation and that the programs which are a focus of this
Conference provide flexible alternatives for meeting

�3

your state and community rural leadership needs.

In

almost all cases, the programs have undergone the test
of time, institutional and community support, and in
the aggregate, probably the most extensive and thorough
evaluation ever carried out to measure the impact and
value of a series of Kellogg Foundation supported
projects.

We could not be any more enthusiastic about

the programs, your being here with us, or about the
potential of this Conference.

II.

Let me first answer two questions which were
raised by several of you after receipt of the Conference
invitation:

(1) What is the Kellogg Foundation, and

(2) how did it get involved in support of rural leadership
development programs?

The Kellogg Foundation was

established by breakfast cereal pioneer W. K. Kellogg

�4
in 1930, and has supported pilot projects aimed at the
application of existing knowledge to the problems of
people, rather than research

~

se.

The Foundation's

three areas of programming are agriculture, education
and health.

During the past 50 years, the Kellogg

Foundation has made grants of more than $530 million on
four continents.

Such grants include approximately $60

million for programs in agriculture.

The Foundation

currently has approximately 65 active projects 1n
agriculture, and almost all of those projects deal with
problems and potential solutions in the areas of increasing
world food supply and improving the quality of rural
life.

Ours was the first -- and for many years the

only -- major private foundation concerned with problems
of domestic agriculture and rural development.

The

genesis of the Foundation's efforts in rural leadership
development can be found in its support of an intensive
eight-week course for post high school rural youth,

�5

which was part of the Foundation's Michigan Community
Health Project in the 1930s.

The Michigan Commuility

Health Project demonstrated in seven Michigan counties
that the family's health, educational opportunities,
and general standard of living could be enhanced through
public health services, childhood medical screening and
care, together with an extensive program of school
improvement, continuing education programs for community
leaders, expanded library services and general community
development.
In preparing these remarks, I went back through
the Foundation's files to refamiliarize myself with its
more recent i nv o l v e me n t in rural development issues,
and with the people and the activities which led up to
the Foundation's support of the first rural leadership
program through Michigan State University in the mid-1960s.
It was a rather pleasant process of recollecting, since
prior to 1965, I served as a member of the faculty of
the College of Agriculture at Michigan State University

�6

with particular responsibilities in the Cooperative
Extension Service.

What impressed me ln going through

the files was that the issues and needs which led to
the MSU rural leadership development project are every
bit as prevalent and crucial today as they were 25 or
30 years ago.
I recall, for example, a Saturday morning meeting
in 1958 at Michigan State.

The meeting was called by

Paul Miller, who was then Director of the MSU Cooperative
Extension Service and who later became President of
West Virginia University and the Rochester Institute of
Technology.

I was a relatively "green" 30-year-old

Assistant Director of Cooperative Extension.

On that

Saturday morning, Miller and his staff were struggling
over budgetary concerns and MSU's efforts to get funding
for agricultural research and Cooperative Extension.
We expended considerable effort analyzing the "power"
shifts which had occurred within the Michigan Legislature

�7

and the seeming dichotomy of what were the major sources
of support within the Legislature for MSU agricultural
research and Cooperative Extension programs.

It was

obvious that both MSU areas were receiving major backing
from urban legislators.

Such support reflected labor's

growing influence ln the State Capitol, and its goals
of maintaining cheap food policies.

Their primary goal

was to keep food inexpensive for urban residents by
legislative support of agricultural research and Cooperative Extension efforts aimed at expanded agricultural
technology and productivity.

During the Saturday

meeting, we were perplexed to note that it was the more
conservative, rural legislators who were often voting
against agricultural research and Cooperative Extension
programs, simply as their usual response to any activity
which might increase the state budget and therefore
taxes.

It was during this period in the mid-1950s that

�8

the Michigan Legislature's "farm block" all but disappeared,
in terms of a cohesive group that exerted majority
control over state policy and budget.

The times reflected

a shift in population and control of the Legislature to
Detroit and other population centers.

The same occurence

was happening in states throughout the nation.
During the MSU meeting, we asked ourselves how
might it be possible to develop what we called, at that
time, "agricultural statesmen."

By that we meant

individuals who first of all had made the technological
revolution ln agriculture a reality.

They were individuals

who understood, adopted and were using up-to-date
agricultural and management practices for their farm
operations.

Secondly, they were individuals who would

be receptive to an educational experience aimed at
relating the U.S. technological revolution to the
political and social changes underway in society.
These "agricultural statesmen" would be individuals who
could begin to see the interdependent nature of our

',

�9

highly urban industrialized economy and how it dir ectly
affects agriculture.

For what we found to be a growing

problem ln the 1950s was that activities and events
outside the farm gate were poorly understood by farm
people and farm leaders.

The result was -- for farm

people -- suspicion, frustration, and sometimes alienation
from other segments of society.

Out of these concerns,

Michigan State gave a few of us the assignment to
develop a rural leadership program which would have two
primary objectives.

The program would first give its

farmer-participants a better understanding of the
economic, political and social framework of society.
And second, by the end of the program, participants
were to be capable of using this framework to analyze
and deal with the complex problems facing agriculture
and rural communities.
As we conceived it, the rural leadership program
would focus on a specific series of educational and

�10

l
e
a
d
e
r
s
h
i
pe
x
p
o
s
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r
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a
n
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h
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y
e
a
rp
e
r
i
o
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, on a
p
a
r
t
t
im
eb
a
s
i
s
,f
o
rc
l
a
s
s
e
so
fa
p
p
r
o
x
im
a
t
e
l
y 30 f
a
rm
e
r
s
e
a
c
h
.
W
e d
e
v
e
l
o
p
e
da f
u
n
d
i
n
gp
r
o
p
o
s
a
lf
o
rs
u
c
ha r
u
r
a
l
l
e
a
d
e
r
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h
i
pp
r
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r
am
. I
tw
a
s s
e
n
tt
ot
h
eK
e
l
l
o
g
gF
o
u
n
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a
t
i
o
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,
and w
e w
e
r
e a
s
k
e
dt
ocom
e down t
oB
a
t
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l
eC
r
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kf
o
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m
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hF
o
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t
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t
a
f
f
. W
e p
u
t on "
o
n
ew
h
a
l
e o
f
ap
r
e
s
e
n
t
a
t
i
o
n
,
"o
rs
ow
e c
o
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r
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t
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l
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r
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l
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d
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r
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n
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e
t
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r
nd
r
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v
et
oE
a
s
tL
a
n
s
i
n
g
.

No
t l
o
n
g

a
f
t
e
r
,h
ow
e
v
e
r
,w
e g
o
t wo
rd f
rom t
h
eF
o
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n
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t
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o
nt
h
a
t
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rp
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p
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s
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lh
a
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nt
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e
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fp
h
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,"
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.
" (
"R
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"
w
a
s mo
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e how w
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) T
im
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i
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,I w
a
s v
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, a
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p
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am
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nc
o
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v
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. So wh
en I g
o
tb
a
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k

t
J
'
.L
-

t
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a~e

p
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p
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l
,b
r
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s
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t
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p
,

a
n
dr
e
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bm
i
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tt
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a
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n
. T
h
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tw
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s f
a
l
lo
f

�11

1964, and I was asked to join the Kellogg Foundation
staff as a program director in agriculture the follo\ving
January.

The first proposal I sent to the Foundation's

Board of Trustees for funding approval was -- you
guessed it -- the Michigan State rural lead ership
proposal. subtitled. the Kellogg Farmers Study Program.
All of which just goes to prove, once again. that "if
you can't lick them ... join them!"
III.

Since then, over 800 individuals have partic ipated in
the Michigan and four other statewide rur al leadership
education programs assisted by the Foundation.

Participants

between the ages of 20 and 45 are chosen in part for
their demonstrated interest in public affairs.

They

take part in educational programs which include "live-in"
workshops and travel seminars.

The workshops. staffed

by faculty members from participating universities and

�12

other appropriate resources, last from three to five
days, four to six times a year.

The travel seminars

are conducted at state, national, and for many groups,
international levels.

Two years partic ipation became

the pattern after early experimentation with three year
programs.

In each program, the workshops and travel

seminars are aimed at providing participants with an
understanding of the social, economic, cultural and
political dimensions of public issues and needs.

Major

public problems examined and analyzed includ e poverty,
world food supply, economic policies, and the problems
of rural areas.

Specific workshops and seminars are

designed to develop skills and communications, problemsolving, and how participants can learn to work within
political systems.
I'll not go into greater detail here describing
the Michigan rural leadershlp development program or
those which followed in California, Montana, Pennsylvania,

�13

and here in Washington.

All of these programs have

their own particular stamp of individuality and mirror
differing state institutions, organizations, rural
problems and opportunities.

Each has reflected a

refinement of earlier programs and generally a trend
away from single-institution funding toward broad-based
financial support involving a variety of funding sources
including the agricultural sector itself.

You will

have an opportunity later this afternoon to learn about
these programs in detail; to talk with their leaders
and the farmers and agribusinessmen who have been
involved; and then tomorrow to move out into the field
to discuss the leadership programs in settings where
participants live, work, study, and carry out their
agricultural and leadership responsibilities.

What I

think you will find this afternoon, and reinforced
tomorrow, is that these programs have had an exciting,
stimulating and broad-gauged impact on the lives of

�14

t
h
e
i
rp
a
r
t
i
c
i
p
a
n
t
sa
n
do
nt
h
ec
omm
u
n
i
t
i
e
sa
n
dt
h
e
s
t
a
t
e
si
nw
h
i
c
h t
h
er
u
r
a
ll
e
a
d
e
r
s
h
i
p

r

r

~

g
r
a
d
u
a
t
e
s

l
i
v
ea
n
df
a
rm
. You w
i
l
l l
e
a
r
nt
h
r
o
u
g
hf
a
c
e
t
o
f
a
c
e
c
o
n
v
e
r
s
a
t
i
o
na
n
df
i
r
s
t
h
a
n
de
x
p
e
r
i
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n
c
et
h
a
tt
h
e
s
ep
r
o
g
r
am
s
h
a
v
ed
e
v
e
l
o
p
e
da
g
r
i
c
u
l
t
u
r
a
ll
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a
d
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swho t
o
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ya
r
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v
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sf
a
rms
p
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sm
e
n
;w
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o h
a
v
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s
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um
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a
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p
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s
p
o
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b
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l
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nf
a
rmo
r
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a
n
i
z
a
t
i
o
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sa
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dc
omm
o
d
i
t
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r
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p
s
;a
n
d who r
e
p
r
e
s
e
n
tf
a
rmi
n
t
e
r
e
s
t
sg
e
n
e
r
a
l
l
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t
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r
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g
hp
o
s
i
t
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n
so
fr
e
s
p
o
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i
b
i
l
i
t
yi
nt
h
e
i
rc
omm
u
n
i
t
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e
s
.
You w
i
l
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i
n
df
a
rm
e
r
swho h
a
v
et
a
k
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nt
h
e
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ra
l
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a
d
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h
a
r
pu
n
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t
a
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n
go
fs
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e
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t
i
f
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ca
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dt
e
c
h
n
o
l
o
g
i
c
a
l
k
n
ow
l
e
d
g
eu
n
d
e
r
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n
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o
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n a
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r
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l
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r
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,a
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o
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h
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c
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i
c
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r
am
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fAm
e
r
i
c
aa
n
dt
h
ew
o
r
l
d
.

Y
o
u w
i
l
l f
i
n
d

i
n
d
i
v
i
d
u
a
l
sl
i
k
eM
i
c
h
i
g
a
n
'
s Bob B
e
n
d
e
r who g
r
a
d
u
a
t
e
d
f
rom t
h
ep
r
o
g
r
am a
n
dw
e
n
t o
nt
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com
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gc
omm
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r
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d
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to
ft
h
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o
u
n
t
y
f
a
rmb
u
r
e
a
u
. Bob w
a
s a
l
s
oi
n
s
t
r
um
e
n
t
a
li
nd
r
a
f
t
i
n
ga

�15

county land use plan which preserved agricultural lands
and stemmed previously unregulated and unchecked water
and sewage proposals.

You will find individuals like

Montana's Joyce Zacek, a housewife and mother whose
experiences in the Montana program expanded her professional and personal horizons so much that she became
editor of the Montana Business Quarterly, president of
the Staff Senate at the University of Montana, and a
board member of the Mazula County United Way.

The

anecdotal evidence of the rural leadership programs'
success and impact is overwhelming.

What you will also

find are individuals making comments like these Michigan
program graduates:

•	

"The Kellogg program was the greatest experience
possible.

It opened up so many opportunities at

an earlier age than might otherwise have happened."

�16

•

ItMy community has accepted me as a responsible
leader and entrusted me with much more than I
would have imagined five years earlier.
gratifying feeling.

•

It was a

1t

"1 am no longer a passive spectator but an active
participant. It

•

ItI have much more to offer than I re3lized.

I

feel I am more outgoing and giving now and am more
willing to get involved rather than sitting back
and watching."

•

"A lot of people who have participated in the
program have the potential to lead.

What they

gained through their association with the program
was self confidence to speak up; self confidence
to stand up."

�17
These types of subjective evaluation were, and
certainly are, important.

Yet, in the hallways of

academe and state legislatures; in the crunch of competing
demands for limited institutional, governmental and
philanthropic financial support; there is always a
concern for more quantifiable, scholarly and research-based
evaluations of new programs.
have such concerns.

We recognize that you

So, obviously, does the Kellogg

Foundation in determining the impact of its grantmaking.
We have also considered such an in-depth evaluation
critical to possible expansion of the rural leadership
development program approach.

The Foundation wanted a

benchmark for evaluating the merit of new proposals
submitted for adapting the rural leadership development
program strategy to other local and state needs.

And,

certainly, there was an equally apparent need to document
both the successes and shortcomings of the pilot programs
before sponsoring a conference, such as this one, which

�18

would expend your time and resources, and those of
Washington State University and the Kellogg Foundation.
You will learn more about Bob Howell's comprehensive
evaluation of the rural leadership development programs
later in the Conference.

Let me just say that the

evaluation provides strong evidence to substantiate the
subjective, anecdotal responses of program graduates.
It reveals that graduates of these intensive public
affairs leadership development programs become more
involved in leadership roles related to providing
public services, and they also become more involved in
collective efforts concerned with economic affairs and
are more effective leaders in local community development
efforts.

�19

IV.

Certainly, this audience needs no litany of laments
on why America today -- more than ever -- so desperately
needs such rural leaders or "agricultural statesmen."
We have moved from an agrarian to an urbanized society.
Of even more severe consequence is the continued maldistribution accompanying agricultural technology.
Generally, rural areas continue to face declining
income bases, which make it difficult -- even impossible -to maintain crucial health services, educational and
recreational services, and the types of general social
services most Americans take for granted.

Today, we

see conflicting demands being placed upon our rural
communities.

In some cases, rural areas are experiencing

new levels of population and general economic growth
generated by availability of natural resources for
energy exploitation, by the decentralization of industry,

�20

or by the desire of people to live away from the urban
milieu.

With the technological advance of agriculture,

there has been a specialization and fr agmentation -- in
the fabric of agricultural research, in the industry of
farming, in the maze of farm organizations and institutions
which serve agriculture.
In all of this, there is a central need for rur21
leadership.
In 1974, on the eve of Richard Nixon's resignation
from the Presidency, Time Magazine published a 38-page
special section on leadership.

The magazine observed

that, and I quote:

"In the U.S. and round the world, there is a sense
of dimished vision, of global problems that are
overwhelming the capacity of leaders."

�2
1

T
h
e
r
ea
r
eo
b
v
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o
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s
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y mo
r
e a
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t
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c
h
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r
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s
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r
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st
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nT
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e
.

Y
e
t t
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ema
g
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'
s

a
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ss
e
em
ed r
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ton t
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n
. T
o
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a
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, i
n1
9
8
0
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t
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smo
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e a
c
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. I
nt
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,a
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a
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t
a
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u
p
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s
, and a v
o
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a
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o
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land p
o
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a

rm

~ble

c
r
y.
.
.
a
s
k
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gf
o
rsom
eon
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rs
om
e
t
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gt
ot
a
k
ecOQ
ID
and
.
"
Th
ep
r
o
b
l
em i
sp
r
o
f
o
u
n
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;a
n
dr
e
a
c
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sf
rom t
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ep
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y
down t
h
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o
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ht
h
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t
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�22

Those rural dichotomies which we discussed at
Michigan State University in 1958 and which led to the
Kellogg Foundation's initial rural leadership program
involvement ln 1965, absolutely pale ln comparison to
the problems facing rural America today.

More and more

frequently, we need to educate and enlighten rural
citizens; to give them as "agricultural statesmen" the
ability to carefully weigh and balance a complex array
of issue s and judgments in terms of overall social
benefit.

That leadership need, and the conflicting

rural demands I mentioned regarding natural resources
and energy exploitation, were brought home very vividly
to me during a conversation with some of you less than
two months ago at a rural development workshop in
Pullman, Washington.
Workshop participants were talking about the
energy crisis and its great impact on Eastern Washington.
Specifically, Washington Governor Dixie Lee Ray has

�23

proposed that a great land area be set aside as a
reservation in Eastern Washington for the development
of 18 to 22 nuclear power generators.

If that happens,

it will of course cause a great influx (or outmigration)
of population and will be received with mixed reaction
by whatever part of the state is selected for such a
development.

The prospect and construction of one or

more nuclear generators will have similar impact on the
local communities affected.

The net is that most of

Eastern Washington probably will experience significant
change.

During the workshop ' i n Pullman, I asked participants

several questions relating to the realities of community
and regional development as reflected ln past and
potential plans for energy development.

For example,

the Grand Coulee Dam is in Eastern Washington and has
made a tremendous impact there as well as serving as a
power source for the West Coast.

I asked the question,

"If the Grand Coulee Dam had not yet been built, should

�24

•
it be built, and could it be built"?

The concensus

seemed to be that yes, it should be built -- the ben efits
to society have far exceeded the various negatives.
But, while it should be bu ilt, it could not be built
for a whole variety of reasons -- legal constraints,
environmental considerations, activist groups.
The real dilemma is that there are not enough
trained rural leaders capable of analyzing such major,
multifaceted, and often highly emotional issues as
nuclear or hydroelectric power in terms of economic and
social needs and priorities of their local communities,
state, the agricultural sector, and our nation as a
whole.
We need rural leaders who are not frightened by
the complexity and interrelatedness of rural problems
and opportunities; and rural leaders who can work
effectively with their neighbors and with people of
varying educational, economic and political backgrounds

�25

and persuasions.

I am reminded of a stateQent by John

Gardner, past U.S. Secretary of Health, Education, and
Welfare, and more recently identified with Common Cause
and the Independent Sector.

Gardner said the problem

is that our country is caught in a savage cross fire
between uncritical lovers and unloving critics.

You

have to ponder that statement for a moment, but I think
he was saying that at one extreme we have the so-called
uncritical lovers --the people who are so enamored of,
so enthusiastic about our present institutions and the
way they work, they aren't willing to tolerate any
change ln the status quo.

At the other extreme, we

have the unloving critics -- the malcontents and acti.vists
who are totally disenchanted with our present system
and will do everything they can to tear it down without
making any constructive recommendations.

What we need

to develop are rural leaders who are critical lovers or
loving critics -- individuals who have a deep apprecia-

�26

tion and respect for values that we have inherited, and
a willingness to try to make changes to accommodate the
needs of the '80s and the '90s.

v.

The provision of expanded opportunities to develop
such leadership skills) and such "loving cri tics, '1 is
at the very heart of the pilot rural leadership development
programs funded by the Kellogg Foundation during the
past 15 years.

Such opportunities are more needed

today than they were in the "payless paydays" of the
late 1950's and that early Saturday morning meeting of
Cooperative Extension people at Michigan State University.
The resolution of rural development issues within your
individual states and communities will go nowhere
without popular understanding and participation.

The

challenge is to make it possible for people to take the

�27

lead 1n handling the local and state-based process of
rural development.
Forty years ago, M. L. Wilson 1n an article published
in the Yearbook of Agriculture clearly pointed out the
essential framework in which even today's rural leadership
must operate.

He said:

"Reform and agriculture must grow from the
ground up and be built upon the solid rock
of democratic opinion .

It must answer the

desires of farm people and they must
determine its form.

Its character must be

shaped out of the soil of this country;
and agricultural leadership can do no
better th an to provide devices whereby the
rank and file may set their local problems
into a national perspective, help to

�28

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�</text>
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                    <text>THE STATE OF THE MICHIGAN NON-PROFIT SECTOR
Notes for the Keynote Address at the
Grantmakers/Grantseekers Seminar
Novi, Michigan, May 2, 1989
Russell G. Mawby, Chairman and CEO
W. K. Kellogg Foundation
I.	

Introduction

A.	

I am delighted to be here on this historic occasion, the
first statewide meeting between Michigan's grantmakers and
grantseekers.

It took vision on the part of both groups to

see that the moment was right

our thanks to the three

Michigan Chapters of NSFRE and to CMF for their leadership.

B.	

The word "historic" was not used lightly.

Despite the close

working relationship between grantmakers and grantseekers,
there has been too little
us as groups.
Why?

m~a~ingful

communication between

It is time we get to know each other better.

Simply because

we need each other.

1.	 Without the do-ers, the givers are powerless to effect
social change

2.	

Without the givers, the do-ers lack the resources they
need to carryon their activities to improve human
well-being in respective areas of concern.

�3.

Thus, we are collaborators in mobilizing private
resources to improve the quality of life for all
Michigan citizens.

C.

This spirit of collaboration should underlie everything we
say and do -- here, and throughout the year.

II.

The State of the Nonprofit Sector

A.

Michigan has a great tradition in the nonprofit sector -- in
giving and in doing.

This call for further collaboration is

made not to repudiate the past, but rather to build upon
it.

Our meeting place symbolizes the change that is

needed.

Walter Romig's "Michigan Place Names" tells us that

Novi got its name from being the sixth terminus on the plank
road from Detroit, built in the 1820's.

The maps showed it

as "No. VI" (Roman Numeral six), and it was condensed to
"Novi" •

B.

The bustling city of Novi today bears little resemblance to
the village of Novi Corners 160 years ago.

Novi changed

with the events in the larger world rather than allowing the
changes to overwhelm it.
changed

In the process, Novi, itself was

most would agree fo r the better.

2

The givers and

�do-ers must change now too, for our world -- the world of
not-for-profit organizations

is changing just as

profoundly and as rapidly as the world of Novi Corners was
changing.

C.	

We must recognize that both the givers and the do-ers
inhabit the same sector of American life -- the non-profit
sector.

D.	 Nationally, half of our nation's health care, nearly a
quarter of our education, a substantial portion of our human
services, most of the arts, and all of our religion.
Nationally, its 873,000 organizations employ 7.2 million
people (6.1% of national employment), and account for $228.2
billion in income - 6.4% of the national total.

While

detailed data are not available, surely the third sector has
a comparable impact upon the State of Michigan.

(Figures

from Dimensions of the Independent Sector, IS, 1987)

E.	

Michigan's "Sector Support System"

1.	

In Michigan, as in the rest of the nation, most of the
philanthropic support for the third sector -- 90%, to be
exact -- comes from individuals.

3

�2.	

But Michigan is also blessed with a strong institutional
philanthropic community.

Our state is home to 936 of

the approximately 24,800 private foundations in the
United States (about 4%).

Even more impressively,

Michigan boasts 38 community foundations, more than 10%
of the nation's total.

These Michigan foundations have

total assets of $8,447,162,856 and made charitable
expenditures in their last reporting year of
$429,439,373.

Note:

50% of Michigan foundations have

assets under $200,000.

3.	

In addition, there are 68 corporate giving programs and
23 public foundations in Michigan.

And of course, many

businesses make contributions even if they do not have a
formal program of giving.

4.	 Where does foundation support go?
as follows:

For 1986-88, it went

24% to education; 23% for human services;

19% to economic development; 11% to culture and the
arts; 10% to health and 13% to other purposes.

F.	 Historically, there have been three different eras in the
role of the third sector in American society.

4

�1.

From settlement to nearly the end of the 19th century,
most of the nation's health, education and public
welfare needs were assumed to be a private
responsibility, not the province of business or
government.

2.	 Starting with the Populist movement in the 1880's,
continuing with the Progressive Movement at the turn of
the Century, and culminating with the New Deal and Great
Society initiatives at mid-century, Americans

came to

believe that the complex problems of a mass society were
primarily the responsibility of governments to solve.

3.	 The third period began in the 1970's with a reaction
against the programs of the Great Society, and reached
full flower with the "Reagan Revolution" of the 1980s.
This third period is characterized by shifting
responsibility for health, education and welfare back to
the states, local governments, and also to the third
sector.

In this new order, the Federal government does

relatively less, while the business sector, and
especially the third sector, are expected to do more.

G.	

Thus, we find ourselves in the midst of an exciting and
dynamic change in the nation's characteristics and attitudes

5

�which have particular significance for the third sector.
Consider these examples:

1.	 Changing demographics.

If current birth and immigration

rates hold, at some point early in the 21st century, we
will become a "majority minority" nation.

At the same

time, the "Baby Boom" generation will be retiring,
giving America a record number of the elderly for which
to care.

This means that our clienteles will change,

and also our staff and boards.

It is important that we

be proactive in meeting this change -- not reactive.
For instance, minorities comprised 15 percent of
Michigan's student population in 1970.
percentage rose to 24 percent.

By 1980, that

The 1990 census will

likely reveal that minorities will make up about
one-third of all students in our state.

2.	

The relatively smaller role of the federal government.
Increasingly, the federal government is turning over its
regulatory and financial obligations for health,
education and welfare to the local and state
governments, and to the not-for-profit sector.

This

means that old arrangements are becoming obsolete -- and
new ones must be devised.

6

�3.	 The expanding role of business.

Successful business

enterprise is basic to serving human needs -- through
wages and salaries, profits and dividends, taxes and
contributions.

Business leaders are giving increasing

attention and support to a broad array of societal
concerns.

Where once businessmen may have seen social

programs as a cost, they are increasingly regarding them
as investments. You know that we are making progress
when one of the most effective spokesmen for preschool
education is a retired chairman of Procter and Gamble,
Owen Butler.

Businesses will no doubt play an even more

significant role as givers in the years to come.

4.	 The growing "pie".

As we are asked to do more,

fortunately, the generosity of the American public is
growing as well.

Total giving in 1987 reached

$93 billion -- 88 percent of it (about $77 billion),
came from individuals.

About $6 billion came from

foundations, about $4.5 billion from corporations, and
nearly another $6 billion from bequests.
USA).

(From Giving,

It is crucial that we join together in keeping

that pie growing -- not just in fighting over what
already exists.

The "Give 5" campaign led by

INDEPENDENT SECTOR gives us a standard of five percent
of income to aspire to in addition to volunteering time

7

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8

�1.	 Decision-making in the public sector.

a.	

Increasingly distressed by the seeming inability
among political institutions and processes to deal
with significant issues in any substantial way.

b.	 This is most apparent on the national level:

the

high budget deficit and trade deficits, the
hopelessly ineffective entitlements system,
inadequate health care, failure to support families
and neighborhoods, underfunding of the arts and the
apparent inability to reform the system of public
education from preschool through adult continuing
education.
level:

But it is also true on the statewide

uncontrolled growth of corrections budget,

inability to enact school finance reform (let alone
reform the schools), inequities and inefficiencies
in welfare and human services, unwillingness to deal
with solid waste, ground water quality and other
environmental issues, inadequate access to health
care and lack of constructive opportunities for
youth.

c.	 Third sector institutions usually do not deal
efficiently with the government se ctor.

9

There is

�too much competition for appropriations, too little
cooperation to achieve common goals.

d.	 As the government sector procrastinates and provides
less and less efficient solutions, the third sector
is increasingly called upon to fill the vacuum by
initiating creative courses of action and providing
new services.

2.	 Taxation

a.	 Tax policy has become a vise, squeezing the sector
on both sides.

Current tax policy discourages

contributions on the one hand while attacking the
earned income of non-profits on the other, and all
at a time when government is scaling back its
support for the services this sector provides.

b.	 Discourages contributions:

As a result of the 1986

Tax Reform Act, the Non-Itemizer Deduction has been
eliminated and gifts of appreciated property have
been included in the Alternative Minimum Tax, which
has the effect of penalizing large gifts by taxing
certain deductions at a flat rate.

10

�c.	 Attacks earned income:

Recent UBIT legislation

considerably restricts the number of items that can
be sold tax-free by non-profits.

d.	 Result is that non-profits are being asked to do
more with less.

Need is to reverse some of these

decisions, create a more positive climate in public
policy in the non-profit sector.

3.	 Management

a.	 The changing roles of non-profits have created new
challenges for nonprofit managers.

Staffing

changes, new funding sources, shifts in client needs
and base, and need to expand services are only the
most obvious of these challenges.

b.	 Beyond these day-to-day concerns, managers must be
concerned with longer-term issues that ten years ago
were not on the horizon.

Will there be an adequate

employee pool in the future?
deductibility continue?

Will the challenges to

Will the calling of

nonprofit become professionalized?

11

�c.	 There are now 20 centers for education in
philanthropy and volunteerism in colleges and
universities across the U.S.

These centers are

tackling the tough questions in management.

In

Michigan t CMF's Improving Philanthropy Committee is
looking into educational needs--and opportunities to
meet them--across the state.

4.	 Public Understanding

a.	 The problem:

the third sector is not widely

recognized as a distinctive component of a
pluralistic society.

It is essential to infuse an

appreciation for philanthropy and volunteerism
across the curricula of our high schools and
colleges t and into the public mind.

5.	 Ethics

a.	 As non-profits are asked to do more with less t the
temptations to fall short of the highest ethical
standards will become great t for both the do-ers and
the givers.

12

�b.	 Do-ers will confront the temptation to raise more
money on the basis of exaggerated or fraudulent
claims; the temptation to redirect restricted funds
to other areas of need; the temptation to spend more
on yourselves and less on those being served; and
the temptation to avoid accountability for our
actions.

c.	 Givers will confront the temptation to be too
prescriptive in our grantmaking; the temptation to
claim too much success in our evaluation; the
temptation to hide within old dogmatisms while new
needs demand attention; and the temptation to be
less than candid about our decisions with our
partners, the do-ers.

d.	

It is crucial that both the do-ers and the givers
place more stress on ethics

the highest standards

of conduct in all that we do.

B.	

These sector-wide issues are all momentous for us in the
non-profit world, but are all inward-looking.

Now let us

look outward. I'll suggest only five major cross-cutting
programmatic issues that are before us.

13

�1.	 Youth

We	 hear much about the plight of the elderly, but
society is falling apart on the other end of the
spectrum.

Illiteracy. school leaving. drug abuse.

single parenthood. unemployability:
single interconnected problem.
situation?

all merge into a

How serious is this

As only one example. in 1988. 23.000 people

took	 an exam for entry-level jobs at New York
Telephone.

Eighty-four per cent of them failed.

a.	 The public school was perfectly designed to fit the
needs of an agrarian society nearly two centuries
ago.

Two centuries. one industrial revolution and

one information revolution later. this approach is
clearly anachronistic.

Research suggests that we

must think of public education as a preschool-14
venture.

b.	 The corrections budget is the fastest-growing line
item in the budget of the State of Michigan.

We

will soon discover that we cannot build cells fast
enough if we continue to fail our youth when they
are young.

14

�2.	

Institutional and Intellectual Fragmentation.
Increasingly, the problems that society faces are
interconnected, pervasive and complex.

And,

increasingly the responses devised to solve the problems
are narrow, specialized, focused and unconnnected with
each other.

A good example of this fragmented approach

is the way in which the dropout problem is typically
addressed.

Most often these programs are school-based,

at the upper grades, and ignore the students' health,
home life, peer relationships and need for success
experiences to build self-esteem.

Academic enrichment

alone simply does not address the multiple needs of
vulnerable youth.

The great scholar Ernest Becker has

said of our society's knowledge that "Its insignificant
fragments are magnified out of all proportion, while its
major •••• insights lie around begging for attention".
That attention must come from us.

3.	 Governance

a.	

Ironically, at a time when superb governance is
needed as never before, we are doing very little to
prepare citizens to assume leadership role on
citizen boards of non-profit organizations and
institutions.

15

�b.

Even the most basic tools of leadership are not
being taught - ex. Roberts' Rules of Order.

4.	 Human Relationships

a.	 There is a paradox becoming increasingly evident in
America.

As our nation becomes increasingly

multicultural and multilingual, as our society
becomes in many ways more affluent and more
cosmopolitan, we are witnessing outbursts of racism,
sexism, xenophobia, and isolationism.

We must

remind ourselves that the ultimate determinant of
what life will be like in the future will be
determined by our progress in human relationships
the ability of man to live in harmony and with one
another.

b.	

In an affluent, urbanized society, most youth have
no productive role.

As a result, many are afflicted

by anomie -- a sense of aimlessness and
rootlessness.

From there it is but a small step to

drug abuse and crime.

16

�5.	 The Frictions of Technology and Values

a.	 The challenges raised by technology used to be
technical ones.

No longer.

Today, the challenges

raised by technology are all value-based and
value-laden.

IV.

Conclusion

1.	 These challenges will test our mettle in the non-profit
world -- in education, the arts, healthcare, human
services, or any of the other "caring callings".

It

will take courage to tackle them, and vision to solve
them.

This we must do, and this we will do.

2.	 We can start by capturing the momentum generated by this
meeting.

The planners should be charged to effectively

follow up on it.

3.	 But, even more important, we need a commitment from each
of us, on a very personal level.
own time and money and skills.
at home.

17

We need to give of our
Charity truly does begin

�4.

must

All of us -- the do-ers and the givers alike

constantly remind ourselves that our calling is not
simply to raise money or to make laws, balance budgets,
and carry out programs.

Ours is a higher calling to

serve the most profound needs of people:

to be

educated, to be healed, to be supported in time of need,
to worship, to be inspired and motivated, with ever
higher aspirations for themselves and for those whom
they love.

5.

To close on a personal note, if I have learned any
lesson from a lifetime spent as both a grantseeker and a
grantmaker, it is this:

Only people are important -- because only people
(not dollars) make good things happen.
be with good people today.

6.

Thank you, and Godspeed.

JJO/ipc
OOlOc

18

It's good to

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                    <text>"A PRIVILEGED CLASS "
Se nio r Class Day Address
g i ven by
Dr. Rus s ell G. Mawby
President, W. K. Kel logg Foundation
at
Scho ol of Dentistry
Univer sity o f Michigan
Ann Arbor, Michiga n

I

It i s a pl eas ure i nde ed for Rut h and me t o b e wi th you for t hi s Sen io r
Class Day of th e Sc hoo l of Dentistry.

For more t han four decades, t h e W. K.

Kellogg Foundation has enjoyed assisting the University of Michigan and thi s
School in vari ous wa y s.

The total s uppo r t provide d exceeds $11. 3 mi l l ion , wi th

a sub stant i a l po rt ion direc te d t o de nt a l educa t ion- -fo r such purpose s as
f el lows hips , stude nt loan funds, g r a duate education f or teachers of den t a l
auxi l iar ies , a nd o f co u rse th e W. K. Kellogg Institut e o f Graduat e a nd Postgr aduat e Dentist r y .

Through the year s, we have come to regard the off icer s a nd

faculty of t h is Sc hoo l a s both profes si onal colleagues and personal f r iends a nd
we appreciat e the privilege of these relati onship s.

Thank you now f or this

further pleasure o f be i ng with you t oday.
To you who a r e graduat i ng , I want to add my congratul a t ions to tho se
a l ready exp ressed .

For eac h o f y ou, thi s is a n oc cas io n l on g awa i te d , one of

thos e in st an ce s in life when a pers on can ha ve b oth a sense o f s ati s f a cti on in
pas t ac hi evements and a spec ial excit ement fo r t he futu r e .

I fe e l privi leged

t o be sharing th i s day wi th you.
I would add a word of c ongratulations, al so , t o all of those who have
contributed in a signi ficant way to making th i s day a reality.

I t hi nk first

�-2o f parents and families, and in s ome instances husbands or wives and ch i ldr en
who so o f t e n have sacrificed and subordinated their pers onal interest s to
yours in making it possible f or you to study here and who a re ent itle d t o a
similar sense of prideful stai sfaction on this occasion .

And I think, al s o,

o f a l l the people who are the University o f Michigan Sc hool o f Dentistry--those
who have gone be f ore in establishing, building, and sustaining this institution,
and thos e who currently c arry forward t h i s work ... t rustees, facul ty, o f f i ce r s
and staff, alumni and friends .

This School is a distinguished and r e co gnized

center o f excell ence in dental e du cation .

Your efforts have made this s o.

To all o f y ou I a lso exp r ess congratul ations and compliments, fo r you, too,
can take p r ide in th is happy oc ca s io n .
II
I approach my assignment th is afternoon with the s ober kno wledge that no t
one person came here f or the primary purpose o f hearing the Se nior Cl a s s Day
address .

If we ar e honest with each other, each of you has a much more personal- -

and more i mportant--reas on for being h e r e .

In ap pr eciation of tha t fact, I

propose t o intrude onl y brie fly upo n your day .

To those o f you who, from f orce

o f habit, are taking notes , my entire mes sage can be summarized in two words :
responsible and respons ive .
By happy coinci dence your gr adu at i on y ear is a special year in the life
of our country--our Bicentennial obs ervance.

This is a significant a nni ve r s a r y

in our nation 's life when we should consci ously reflect on ou r history and
heritage, and c ommit ourselves- -individually an d collectively- -to the future .
I hope you are doing s omething t o i nsure that the
t o you personally.

Bi centennial has significance

�-3The t he me f or t hes e brief t houghts is re fl ect e d in t he t it le , "A
Privile ged Class."

Two hundred years ag o we f ought a war over, at least in

part, the questi on of special privilege .

And while we are c ommitted t o the

notion t hat all are c r e ate d equal an d must be a ssured of e qual i t y o f opp ortunity,
in the cour se o f life spec i a l bene f i t , advantage, or favor doe s accrue t o
certain of us.
This Bicent e nni al Cl a ss of 1976 mu st indeed be regar ded as a privil ege d
group --privileged in several ways :
First, you a r e graduat es o f the Uni ve r s i t y of Michigan , on e o f the very
few t ruly gr ea t uni versitie s in the world.

You will always be proud o f t he

di s t i nc t ion o f your Alma Mater .
Second , beyon d this, you are gra duate s o f t h e Sc hoo l o f Dentistry o f thi s
gr eat University, a school which has an international r eputati on a nd is regarded
by its sister schools throughout the count r y as one o f the finest, in fact
perhaps the b e st o f all .
Third, as a member o f thi s Cl a s s , you are the product o f a ri gorous
proce ss o f s creening and selection .

For ea ch o f yo u here, there are s ome ten

or twelve or fift een who aspired to be here .

Their qualification s were superb ,

perhaps equal to yours, a nd they wor ked hard f or the opportunity- -privilege if
you p lease--of being students in dentistry or de nt a l hy gi ene .

But in the t ough

and agon izing pr ocess of admi ssions, they were denied what you we r e granted .
Four t h , your professional education has b e en heavily subsidized by the people
of Mi chigan a nd the Unit ed States .

While you have pa i d a hi gh p r ice , ill t erms of

time, e ne rgy , a nd dollars, nonetheless the educat i on whi ch yo u have r eceived

�-4has required support far beyond the fees yo u have paid.

These funds have come

from public sourc es, through tax monies, and from privat e benefact ors, including
alumni and other individuals, corporations, and private f oundations.

In a

s e n s e a l l of us who are the beneficiaries o f higher education should impose
up on our sel ve s a st at us o f life-lon g in denture t o repay that which has been
best owed and to insure similar benefits and opportunitie s for those who f ollow.
And finally you are entering a profession whi ch enj oys the characteristics
o f a mon op oly.

Matters o f standards, acc r edi t at ion , licensure, certific ati on,

monit oring f or qu ality, and fees are as yet largely in the hands of individual
pr ac t i t i one r s and professional associations.

Such p r e f e r r e d status requir ed

the highest integrity and accountability.
And s o, t h is Cl a s s - - a privileged class in many i mpo rt a nt ways.

And, as

in all ot he r aspects of l i f e , with privilege go e s obligation, a professional
co mmi t ment to be resp onsible and respon sive.
III

As student s, y ou must be far better informed than I about the st at u s o f
dental health in this country.

And you must be more s en sitive als o t o the

co nc e r ns and debate regarding the health of the American people and the g e ne r a l
di ssati sfac t ion or dis e nch a ntment wi t h our hea l t h ca r e d el i v er y sys t em, incl uding
de nt i s t ry .

Thos e who "haye a denti st" a re probably gene ral l y well-sati sfied, but

many are not in that sp e cial position.
Dr. Ben Barker, formerly Associate Dean of the School o f Dentistry of the
University of North Carolina at Chapel Hill and now a prog ram director on our
Foundation staff, has summarized some of the critic al pl'ob lems in dental health
as follows:

�-5The realities of dental health in the United States represent a neglected
need in 1976.

In a nati on among the most health-consci ous in the world, and

in which billions o f dollars are spent each year for health care, there exists
a general lack of understanding and concern about the need for good dental
health.

Care o f the te eth and mouth, all t oo often, is far down on the list

of health necessities for the average person.

Yet dental health problems can

begin in infancy, and s ome dental diseases are serious enough t o effect the
ch i l d ' s performance in school or the adult's efficiency on th e job.

There are

ove r 125 dental diseases (including the more common dental caries, gum disease,
oral viral disease and cancer).

The ma8nitude o f the problem is striking:

Dental disease is among the most prevalent of all di seases.

About 80

million Americans suffer from diseases o f the gums which ca n lead to loss
of teeth as well as destruction of supporting bone in the jaw.
About 25 milli on adults have l ost all of their teeth, primarily as a
result of neglect o f dental care.

An estimated 100,000 Americans are now being treated for oral cancer, and
24,000 new cases are expected this year.
Many of the estimated

4

million Americans with severe physical and mental

handicaps, such as cerebral palsy, muscular dystrophy, epilepsy, and mental
retardati on, do not have dental care by dental professional s t r a i ne d in
treating the handicapped.
By age two,

50% o f this nati on's children have one or more decayed teeth.

Nearly half

(46%) of all children under age 15 have never seen a dentist.

Poor dental health contributes t o unsatisfactory performance and even
failure in school.

�-6About 10 million or 70% of poverty-level children do not receive any
dental care throughout their school years.
By the time the average person reaches age 20, he has 14 decayed, missing,
or filled teeth.
In every twelve-month period, less than half of the population visits a
dentist.
The W. K. Kellogg Foundation, more than any other private foundation in
this country, has been actively involved in dental education and service for
more than four decades.

Our Foundati on staff has identified five principal foci

as constituting the major axes along which the Foundation seeks to contribute
in the health care arena.

These five areas of emphasis are:

1.	 Access to Care
Including considerations of geographic, social and economic barriers to
care, as well as the general organization of the health care delivery
system in order to facilitate easier access to services needed.

In the

latter respect, primary care receives considerable emphasis.
With regard to dentistry, the Foundation is interested in several activities
and programs that affect the accessibility and availability of dental care,
such as:

the trend toward the expanded use of auxilIary personnel, the

management of dental care programs, the licensure and credentialing of
dental personnel, and the factors which affect the consumer demand for
dental care services.
2.	

Continuity - Comprehensiveness

An empha s is on non- epi s odic, non-fragment e d , coordi nated a nd , p er ha p s ,
regionalized health service delivery system.
Within the dental field, further emphasis is placed on "primary care," the
group practice of dentistry and the building of linkages between the
institutions which train dentists and other manpower, on the one hand, and

�-7the	 practitioner, on the other.

These linkages, brought about through

continuing education programs , student clerkships in private dental offices,
or	 through models like the Area Health Education Centers program, are
thought to provide a means of upgrading and maintaining the quality of
dental care provided in private practice.

3.	

Cost-Containment and Cost-Effectiveness
This general area of concern reflects an emphasis on factors which encourage
higher levels of productivity and efficiency within the service delivery
system, as well as those factors which help to control the rate of cost
escalation.
With respect to dentistry, emphasis is given to management systems and
strategies in private dental practice and dental educational institutions,
as well as the further use of auxilIary dental personnel.

4.	 Health Maintenance and Prevention
Emphasis in the general health area is given to health educational programs
directed towards patients and clients of the health delivery sector.
In dentistry, the emphasis is on certain kinds of preventive programs
like community water fluoridation and public health nutrition programs ,
and	 a b r oa de r r ol e of the dent i s t in h ealt h maint enanc e .

5.	

Qua l i t y As sur an c e
The focus in this area is on the establishment o f standards fo r the asses sment
of quality of care and the development of organizational structures for
the conduct of quality assurance and monitoring systems.

Emphasis has been

given to various kinds of medical audit and institutional accreditation
programs.
In dentistry, the interest of the Foundation has been primarily with regard
to the licensure and credentialing process.

�-8And so, five major concerns from the patient's viewpoint:

access to care,

continuity-comprehensiveness, cost-containment and cost-effectiveness, health
maintenance and prevention, and quality assurance.

IV
In looking to the future in the field of dental education and service,
the Foundati on recently convened an ad hoc advisory committee which included
representatives of dental education, dental practice, and users of dental
services.

This group analyzed very carefully the situation as they perceive

it today and suggested future priorities for Foundation consideration in
programming with regard to dental health.

Since you are just entering the

dental health profession and will play very important roles in shaping the
future of your profession, I will share these pri orities briefly with you:
1.	

the encouragement of expanded efforts in the prepayment for dental care
services, including experimentation with different modes of payment and
models of delivery, and with special regard for cost in relation to
quality of care delivered.

2.	

the development of professionally acceptable clinical standards and criteria
for the assessment of dental care guality, including arrangements by
which they can be practically and efficiently applied.

3.	

the support of demonstrations in community-based private practice settings
of the use of expanded-duty dental auxillaries.

4.	

the initiation of issue-oriented educational programs for students in
dentistry and recent graduates focusing on such urgent public concerns as
the quality of care; cost containment; and or ga ni z at i on of the dental
care delivery system, including matters of access and continuity.

�- 9-

5.	 the suppo rt of new t ypes of dental p ractice arr angements , inc l ud ing group
pract i ce with severa l t ypes of pract itione r s organ i zed i n non- c onventional
ways-- away fr om the traditi onal model of solo pra cti ce i n professional
isol at i on and apart from other sectors o f t he health system ; inst ea d, in
concert with other de ntists and expanded-duty auxi l laries , with physician s
and other health profess ionals , i n ho s pit al and ambulatory clinic setting s,
wi t h a hol i stic conce rn for the pat ient 's wel l-b e i ng.

6.	 the encouragement of an expande d r ol e for the de nti st in the health care
del ivery sy st em; while the system has ge ne r ally des ignated t his part o f the
body (Note:

put hands on j a ws ) as the de nt ist 's turf , usually t he concentra-

tion has been on prob lems of the teeth , wi t h litt l e a t tent ion t o r elat e d
or other p roblems in t hat a r ea , such as or al cancer .

7.	 the i mplemen t ation of innova tive and efficient p r ograms of continuing
e ducati on for dent a l pra ct i t i oner s des ig ned t o meet i ndivi dual needs and
moni t ore d for effect i venes s as a bas i s fo r r e li ce n sure and spec ialty
recert i f icat ion , both of wh ich seem i ne vi table i n t he exerc ise o f profess ional
a c c ount abilit y and the fulfil lment of pro f ess ional purpose .
The de gree t o which and t he ways in which you and your pro f e s s i on r e s pond
to s uch concerns as t he s e will obviously have great s ign i f icance to your
p ro fessional career- -will in fact , shape your professional and personal li f e
s tyle to a f ar greater extent tha n will the s imple exe rci se o f cur re nt or new
techni que

and technology .

Further, the extent t o wh i c h your profess ion en j oy s

the publi c' s co nt i nue d confidenc e and suppo r t - - a nd avoi ds fur t h er intrusion
and control by publ i c bodies--wi ll be a con s equen c e o f yo ur pro f e s sion's
r e s pons e in more fully a nd adequately serving dental care needs .

�-10-

v.
In a sense, t hen , the revolution in the "human condition" started 200
y ear s a go i s s till go ing on .

And nowhere is i t more po igna nt l y express ed

t ha n in the field o f he alth care , beginning with a re examinati on of th e
problems of e quity in the 60's, re sulting in Medicaid, Medi care, RMP,
a nd comprehensive health

planning~-the

notion that health care i s a r i ght .

It i s cont i nuing today wi th ne w is su e s r el a t ing t o co s t , s ome f orm of na tional
health insurance, PSRO, HMO's--attempts t o t ran s late i de as into a ction.
I n a t ell i ng a r t i cl e ent itl ed "Cr i s i s Fa c i ng Pr i vate De nt a l Practice"
publi shed in General Dentistry,

January-February, 1976, Dr. William T.

Br own, an I owa practitioner, defined this crisis as being represented
by t he call for National Health Insurance, Health Maintenance Organizat i ons ,
pressures f or group practice, relicensure , PSRO, denturism, malpractic e,
co ns ume r i sm, national s t a ndar ds , prepayment capitation, social mobility.
p eer r eview, reciprocity, mandatory continuing education, out s i de busines s
influences, inflation, auxiliarie s, and community involvement.

What Dr.

Brown s ees a s a cr i s i s affecting private dental practice is undoubtedly shared
by the maj ority o f dental practitioners in th e na t ion .

What i s striking

by cont r as t i s tha t th e publi c int erest--defined as the patients, payo rs ,
politicians--sees these measures as--imperfect though they may be-solutions.

The chall enge then lies in the accommodation of these di verse

perspectives.

�-11-

While deta i l s o f the f ut ure are un c ert ain, the challenge--an d t he
potenti al--of t omorrow a re mor e de manding a nd exhi l a r a t i ng than ever .

In a n

age when b ignes s and complexity s eem cha r a ct e r i st ic , it ' s i mport a nt to ma intain
a proper p e r sp e ct i ve .

When t he rea l i ties of the everyday world se em almost

ove r whel mi ng , I find the f ollowing a useful reminder:
I am onl y one , but I am one :
I can't do everyt h i ng, but I c an do somet h i ng ;
And what I can do, I ough t t o do :
And wha t I ought t o do , by the g race of God , I will do.
While the professi on of which you now become a part has a di s t i ngu i s he d
r ecord, it has been characterized as es sentially a " cottage industry, " with a
deg ree o f professional i s olation, and a "non-syst em" in the del i ve r y of dental
ca r e , apart fr om t h e h eal t h syst em at large .

Th e ne eds o f s oc iety reQuir e

significant, perhap s e ven dramatic, further cha nges .

Hopefully the leadership

for such changes , will co me from yo u and ot he r s in t he profe s sion--demonstrating
profes si onal resp onsibility i n b eing resp onsive to human needs - - r at h e r than
being imposed from out side and abo ve by Congressi onal mandat e .

If each of y ou

wil l do what you can do a n d oug ht to do to that end, y ou will, in fact, be
serving man 's--and yo ur professi ons- -higher purpo s es.
To e ac h o f you in this Bicentenn i a l Cl as s of 1976, Godspe e d in your
profe s sional c a ree r and--more importantly--in your personal life.

�•
r

l

A privileged class
Russell G. Mawby, B.S., M.S., Ph.D., Battle Creek

Dr. Mawby is president of the
W.K. Kellogg Founda tion.
The following is excerpted from
a Senior Class Day Address presented by Dr. Mawby
at the School of Dentistry ,
University of Michigan, May 2, 1976.

• For more than four decades , the W . K. Kellogg
Foundation has enjoyed assisting the University
of Michigan and this School in various ways. The
total support provided exceeds 11.3 million dollars, with a substantial portion directed to dental
education - for such purposes as fellowships,
student loan funds, graduate education for
teachers of dental auxiliaries, and of course the
W . K. Kellogg Institute of Graduate and Postgraduate Dentistry, Through the years, we have
come to regard the officers and faculty of th is
School as both professional colleagues and personal friends , and we appreciate the privilege of
these relationships.
The realities of dental health in the United
States represent a neglected need in 1976. In a nation among the most health-conscious in the
world, and in which billions of dollars are spent
each year for health care, there exists a general
lack of understanding and concern about the
need for good dental health.
The W. K. Kellogg Foundation, more than any
other private foundation in this country, has
been actively involved in dental education and
service for more than four decades. Our Founda552

tion staff has identified five principal foci as constituting the major axes along which the Foundation seeks to contribute in the health care arena.
These five areas of emphasis are:
1. Access to care - including considerations of
geographic, social and economic barriers to care,
as well as the general organization of the health
care delivery system, in order to facilitate easier
access to services needed. In the latter respect,
primary care receives considerable emphasis.
With regard to dentistry, the Foundation is interested in several activities and programs that affect the accessi bili ty and availability of dental
care, such as: the trend toward the expanded use
of auxiliary personnel, the management of dental
care programs, the licensure and credentialing of
dental personnel, and the factors which affect the
consumer demand for dental care services .
2. Continuity - comprehensiveness - an emphasis on non-episodic, non-fragmented , coordinated and, perhaps, regionalized health service
delivery systems .
Within the dental field, further emphasis is
placed on "primary care," the group practice of
dentistry and the building of linkages between
Journal of the

MICHIGAN DENTAL ASSOCIATION

N v .),

' 7 ({;

�procedures to be accomplished and it outlines the
minimum quality of the work expected, 2) it aids
in curtailing the illegal practice of dentistry, 3) it
is a legal document for both the dentist and the
dental laboratory in cases of litigation, 4) it delineates the responsibility of the dentist and the
dental laboratory technician.
The dental laboratory technician is an important member of a team whose ultimate goal is the
maintenance of oral health as adjuncts to the
physical and mental well-being of the public. A
conscientious effort on the part of the dental profession in regard to work authorizations is essential to achieve this goal, and will foster a greater
mutual respect between dentists and dental laboratory personnel.
A final incentive to the profession regarding
this aspect of dental treatment should be provided by considering the attitude of a few dental
laboratory technicians who would become "public denturists."* One argument employed by such
groups when presenting their position before
various state legislatures is that the dental profession is less knowledgeable in regard to complete

denture prosthodontics than the "denturist.":"
Faulty or incomplete work authorizations can
only provide evidence to support their arguments.

'The ADA and the MDA define the term "denturist" as a person who illegally holds himself out as qualified to practice
dentistry. " Dent urism" is the fitting and dispensing of dentures illegally to the public .

References
1. State Leg islature of	 Michigan, Act. No . 182 of Public Acts of 1973.
2. Gehl, D. H. Investment in the futu reo J. Pros . Dent. ,
18:190-201,1967.
3. McCracken , W. L. Partial denture construction ,
Saint Louis, 1969, C. V. Mosby Co., 3rd Ed., p. 324.
4.	 American Dental Association, Council on Dental
Trade and Laboratory Relations : Legislative activities of the Independent Dental Laboratories Association (an Illinois corporation). Am . Dent. A. J .,
58 :120-24,1959.

'Smile' theme retained
for 1977 NCDHW

National Childrens Dental HealthWeek
Sponsored by the

American Dental Association
e 1976 American DentalAssociation

VOLUME 58, NOVEMBER 1976

As a result of an ADA survey, the
theme for the 1977 observance of National Children's Dental Health Week,
Feb. 6-12, wiff be the same as in 1976,
"Smile, America." The theme wiff be
the only element retained, since there
wiff be a complete change in artwork
as well as in television and radio spot
announcements. Notes Delmar J.
steutter, director of the ADA Bureau of
Dental Health Education, "one of the
most often quoted reasons for keeping
the Dental Health Week theme has
been the desire to provide greater
continuity from year to year in Dental
Health Week activities. Hopefully, by
repeating the theme but changing the
basic look, we can help local and state
dental societies in making Dental
Health Week activities more recognizable."

551

�the institutions which train dentists and other
manpower , on the one hand , and the practitioner, on the other. These linkages, brought
about through continuing education programs,
student clerks hips in private dental offices, or
through models like the Area Health Education
Centers program, are thought to provide a means
of upgrading and maintaining the quality of dental care provided in private practice.
3. Cost-containment and cost-effectiveness This general area of concern reflects an emphasis
on factors which encourage higher levels of productivity and efficiency within the service delivery system, as well as those factors which help to
control the rate of cost escalation.
With respect to dentistry, emphasis is given to
management systems and strategies in private
dental practice and dental educational institutions , as well as the further use of au xiliary dental
personnel.
4. Health maintenance and prevention - Emphasis in the general health area is given to
health educational programs directed towards patients and clients of the health delivery sector.
In dentistry, the emphasis is on certain kinds
of preventive programs like community water
fluoridation and public health nutrition programs, and a broader role of the dentist in health
maintenance.
5. Quality assurance - The focus in this area is
o n the establishment of standards for the assessment of quality of care and the development of
organizational structures for the conduct of quality assurance and monitoring systems. Emphasis
has been given to various kinds of medical audit
and institutional accreditation programs.
In dentistry, the interest of the Foundation has
been primarily with regard to the licensure and
credentialing process .
And so , five major concerns from the patient's
viewpoint: access to care, continuity-comprehensiveness, cost-containment and cost-effectiveness, health maintenance and prevention, and
quality assurance.
In looking to the future in the field of dental
education and service, the Foundation recently
convened an ad hoc advisory committee which
included representatives of dental education,

VOLUME

58,

NOVEMBER

1976

dental practice, and users of dental services. This
group analyzed very carefully the situation as
they perceive it today and suggested future
priorities for Foundation consideration in programming with regard to dental health. Since you
are just entering the dental health profession and
will play very important roles in shaping the future of your profession, I will share these
priorities briefly wi th you:
1. The encouragement of expanded efforts in the

prepayment for dental care services, including ex-

perimentation with different modes of payment
and models of delivery, and with special regard
for cost in relation to quality of care delivered.

2. The development of professionally acceptable
clinical standards and criteria for the assessment of
dental care quality, including arrangements by
which they can be practically and efficiently
applied .
3. The support of demon strations in community-based private practice settings of the
u se of expanded-duty dental auxiliaries.

4. The initiation of issue-oriented educational programs , for students in dentistry and recent
graduates, focusing on such urgent public concerns as the quality of care, cost containment,
and organization of the dental care delivery system , including matters of access and continuity .

5. The support of new types of dental practice arrangements, including group practice with several
types of practitioners organized in nonconventional ways - away from the traditional
model of solo practice in professional isolation
and apart from other sectors of the health system;
instead, in concert with other dentists and
expanded-duty auxiliaries, with physicians and
other health professionals, in hospital and ambulatory clinic settings, with a holistic concern
for the patient's well-being.
6. The encouragment of an expanded role for the
dentist in the health care delivery system . While
the system has generally designated the jaws as
the dentist's turf, usually the concentration has
been on problems of the teeth, with little attention to related or other problems in that area,
such as oral cancer.
7. The implementation of innovative and effi cient programs of continuing education for dental
553

�practitioners, designed to meet individual needs Brown, an Iowa practitioner, defined this crisis as
and moni tored for effectiveness as a basis for re- being represented by the call for national health
licensure and specialty recertification, both of insurance, health maintenance organizations,
which seem inevitable in the exercise of profes- pressures for group practice, relicensure, PSRO,
sional accountability and the fulfillment of pro- denturism, malpractice, consumerism, national
fessional purpose.
standards, prepayment capitation, social mobility, peer review, reciprocity, mandatory continuThe degree to which, and the ways in which, ing education, outside business influences, inflayou and your profession respond to such con- tion, auxiliaries and community involvement.
cerns as these will obviously have great signifi- What Dr . Brown sees as a crisis affecting private
cance to your professional career - will in fact , dental practice is undoubtedly shared by the
shape your professional and personal life style to majority of dental practitioners in the nation .
a far greater extent than will the simple exercise What is striking by contrast is that the public
of current or new techniques and technology . interest - defined as the patients, payors, politiFurther, the extent to which your profession en- cians - sees these measures - imperfect though
joys the public's continued confidence and sup- they may be - as solutions. The challenge, then,
port - and avoids further intrusion and control lies in the accommodation of these diverse
by public bodies - will be a consequence of your perspectives .
profession's response in more fully and
While the profession of which you now beadequately serving dental care needs.
come a part has a distinguished record , it has
In a sense, then, the revolution in the "human been characterized as essentially a " cottage in condition," which started 200 years ago, is still
dustry, " with a degree of professional isolation,
going on. And nowhere is it more poignantly ex- and a " n on -sys tem" in the delivery of dental
pressed than in the field of health care, begin- care, apart from the health system at large . The
ning with a re-examination of the problems of needs of society require significant, perhaps even
equity in the 60s, resulting in Medicaid, Medi-. dramatic, further changes. Hopefully the leadercare, RMP, and comprehensive health planning ship for such changes will come from you and
- the notion that health care is a right. It is con- others in the profession - demonstrating profestinuing today with new issues relating to cost, sional responsibility in being responsive to human
some form of national health insurance, PSRO,
needs - rather than being imposed from outside
HMOs - attempts to translate ideas into action .
and above by Congressional mandate. If each of
In a telling article entitled "Crisis Facing Pri- ' you will do what you can and ought to do to that
end, you will, in fact, be serving man's - and
vate Dental Practice," published in General Dentistry , January-February, 1976, Dr. William T. your profession's - higher purposes.

554

Journal of the

MICHIGAN DENTAL ASSOCIATION

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                    <text>"THE WORLD STANDS OUT"
Commencement Address
by
Dr. Russell G. Mawby
at
The University of Idaho
Moscow
May 16, 1987
I

It is a pleasure indeed for me to be with you at the University of
Idaho for this commencement ceremony .

While I

have had the pleasure

of knowing a great many of your University's leaders and graduates,
I

have until now been "culturally deprived" -- this is my first

visit to your campus.

Thus,

I

am impressed indeed with your

beautiful campus setting and am mindful of the national and
international reputation of Idaho.

It is one of the fine examples

of our network of land-grant universities,

the distinctive

contribution of America to higher education.

This great University

is today on the threshold of its centennial anniversary.
the vision,

the sacrifice,

the commitment of those rugged women and

men who launched this institution a century ago.

Through the years,

its programs of teaching -- undergraduate and graduate;
basic and applied;

Think of

research

and public service -- through a myriad of

activities of the Cooperative Extension Service and other continuing
education initiatives -- have enriched the lives of thousands of

�2

individuals,
nation,

their families,

and world.

their communities, your state,

and

You will always be proud of your alma mater.

It is a further pleasure for me to be here because your President,
Dr. Gibb,

is a long-time professional colleague and valued friend.

Therefore, I

thank you for the privilege of being with you today.

To you who are graduating, I
expressed.

For each of you,

add my congratulations to those already
this is an occasion long awaited,

one

of those instances in a person's life when you can have both a sense
of satisfaction in past achievements and a special excitement for
the future.

I

feel privileged to be sharing this day with you.

I would add a word of congratulations, also,

to all of those who

have contributed in a significant way to making this day a reality.
I

think first of parents and families,

and in some instances

husbands or wives and children who so often have sacrificed and
subordinated their personal interests to yours in making it possible
for you to study at UI and who are entitled to a similar sense of
prideful satisfaction on this occasion.

And I

think,

also,

of all

the people who are the University -- those who have gone before,
establishing,

building, and sustaining this institution,

and who

have earned for it an enviable reputation in the field of higher
education; and those who currently carry forward this work

�3

••• trustees,

faculty,

officers,

and staff; alumni and friends;

the people of Idaho through their state government.
express congratulations and compliments,

for you,

and

To all of you I

too,

can take pride

in this happy occasion.

II

I

approach my assignment today with the sober knowledge that not one

person came here for the primary purpose of hearing the Commencement
Address.

If we are quite honest with each other,

each of you has a

much more personal -- and more important -- reason for being here.
And,

in appreciation of that fact,

upon your time.
taking notes,
and

u.

To those of you who,

propose to intrude only briefly
from force of habit,

are

my entire message can be summarized in two letters:

"R" for responsibility,

W. K. Kellogg,
associated,

I

"u" for understanding.

the founder of the Foundation with which I

was a successful businessman.

am

With only six years of

formal education, he started work as a broom salesman and then
became the business manager of a hospital in Battle Creek.
46,

he quit his

At age

job and launched the Kellogg Company, manufacturing

ready-to-eat breakfast cereals.

Late in his life he dedicated his

wealth to public benefit through this Foundation.

In 1935, when he

made the irrevocable transfer of his fortune to the Foundation,

R

�4

he wrote a brief letter in which he concluded,
educational approach has been emphasized.

"I am glad that the

Relief,

shelter are necessary for destitute children,

raiment and

but the greatest good

for the greatest number can come only through the education of the
child,

the parent,

the teacher,

the community in general.

the family physician,

the dentist,

Education offers the greatest opportunity

for really improving one generation over another."
is as true today as it was five decades ago.
criticisms and all the questioning,

That statement

Despite all the

education is still basic to

offers the greatest opportunity for -- human progress.
standpoint of the individual,
life.

education is still the way to a better

Education -- related to but not synonymous with courses and

credits and degrees and credentials;
inquisitive mind;
identifying,

parents,

but education -- the

the mastery of knowledge and skills;

assembling,

For some of you,

beyond,

And from the

analyzing,

thinking,

a pattern of

planning,

higher education is a family tradition.

and doing.

Your

perhaps your grandparents and great-grandparents and
have been college graduates.

are the first

Others of you,

of your family to go to college.

like myself,

The University of

Idaho has given you an opportunity your parents did not enjoy.
Whatever the case,

your education has been heavily subsidized by the

people of Idaho and of the United States.
high price,

in terms of time,

energy,

While you have paid a

and dollars,

nonetheless the

�5

education you have received has required support far beyond the fees
you paid.

These funds came from public sources,

and from priv ate benefactors,
individuals,

through tax monies,

including alumni and other

corporations, and private foundations.

In a sense,

all

of us who are the beneficiaries of higher education should impose
upon ourselves the status of lifelong indenture to repay that which
has been bestowed and to ensure similar benefits and opportunities
for those who will follow.

Our society is now critically reviewing

all of its institutions and traditions,
and allocations of resources.
being challenged.

questioning our priorities

Support of education at all levels is

For the first

time in recent memory,

the American

commitment to provide educational opportunities -- an open door,
with a second chance -- seems genuinely endangered.

Hopefully you,

who are among the privileged to benefit from higher education, will
be articulate spokesmen and dedicated supporters of education to
guarantee comparable opportunities for those who follow.

III

As

in a l l

other aspects of life, with privilege goes duty,

obligation to be responsible and responsive.
and professional careers will be varied.

the

Your personal paths

Each will make his own

choice (another American prerogative which few in the world share)
-- some will pursue further professional studies,

leading to

�6

advanced degrees;

some will go into business,

or working with others;

either self-employed

others will choose opportunities in the

public sector working for governmental agencies at local,
national levels;
life,

state, or

still others will elect to continue the academic

in research,

teaching,

or public service.

Whatever route you choose,

society has high expectations -- a great

need -- for your talents.

Hopefully,

you will be shakers and

shapers of a better tomorrow.

In that regard I will share with you

briefly three specific ideas.

But as a preface for those thoughts,

it will be useful to put ourselves,

our lives,

our times into some

perspective.

Each of us has stashed away in memory certain lines -- of poetry,
from literature,
meaning to us.

passages from the Bible -- which have special
One such which frequently recurs to me are these

lines from Edna St. Vincent Millay The world stands out on either side
No wider than the heart is wide
Above the world is stretched the sky,-No higher than the soul is high.
The heart can push the sea and land
Farther away on either hand;

�7

The soul can split the sky in two,
And let the face of God shine thru.
But East and West will pinch the heart
That cannot keep them pushed apart;
And he whose soul is flat -- the sky
Will cave in on him by and by.
The world stands out -- no wider than the heart is wide.

Any reasonable person who reflects thoughtfully on today and
tomorrow -- on where mankind is and where we're going -- finds the
prospect sobering.

Recently I

read a disturbingly pessimistic

but perhaps distressingly realistic -- book, An inquiry Into the
Human Prospect,

by Robert L. Heilbroner.

Heilbroner suggests that

three issues above all others shape the current human predicament.
These can be summarized in three words:

population,

environment,

war.

It would be nice if these were simple,
deal with forcefully and directly.
they are not simple and neat;
compounding,

comprehensive,

tidy issues that we could

But we immediately see that

they are complex, confounding and

inter-related.

One of the dilemmas

of the human condition is that the problems which concern us are
diffuse,

complex,

permeating, multi-disciplinary,

generalized.

Think of any current issue of major significance -- food supply,

�8

pollution,

health care,

education,

international trade,

development,

unemployment,

family life,

energy,

transportation,

the judicial system,

inflation, world peace.

the solutions devised by man are usually specific,
specialized,

narrowly based.

rural

Simultaneously,
simplistic,

Thus, a serious discontinuity exists

between the nature of the problems which confront us and the
solutions which we contrive for dealing with them.

I ' l l not elaborate on these three issues,

simply remind you of them:

Population -- a realization that the growth of human
population is the principal and most compelling threat
to the survival of the species (man);
Environment -- a growing appreci ation for the fragility of
the relationships within the earth's environmental
milieu, with an awareness of the mind-boggling
consequences of our actions,

impulsive or premeditated;

and
War -- with no better reminder than the words written 350
years	 ago by John Donne "No man is an island,

entire of itself;

every man

is a piece of the continent, a part of the main;
if a clod be washed away by the sea, Europe is
the less,

as well as if a promontory were,

as

�9

well as if a manor of thy friends or of thine own
were;

any man's death diminishes me,

involved in mankind;

am

and therefore never send to

know for whom the bell tolls;

it tolls for thee."

No matter how we choose to classify man's concerns,
vantage point we elect to view them,

because I

or from what

ultimately it becomes clear

that the quality of life for our generation and those to follow will
be determined basically by our progress in improving human
relationships.

For whether we think in terms of the family,

home community,

our state or nation,

our

or the world neighborhood,

the

prime determinant of what life will be like in the years ahead will
be a consequence of man's ability to live in harmony,
another.

one with

And the most important decisions confronting us will not

be dependent upon our burgeoning technology,

but instead will be

value-based and value-laden.

The only hope for civilized society is that modern man will be more
successful than his predecessors in dealing with human aspirations,
reflecting contemporary values.

Your generation, more than mine,

shows promise of having this commitment and capacity.

But you have

not yet been really tested.

The real testing will come in tangible responses to tough
alternatives -- for example,

in the leadership you provide in

�10

preparing the American people to accept a static or declining
standard of living in the decades immediately ahead,
entirely new concept of the quality of life,

adopting an

so that the peoples of

other parts of the world may benefit more abundantly from the
earth's finite resources.

Will we go to war over oil?

share our abundance with those less blessed?

Will we

Will the hungry of the

world have food?

Your success will be determined not by the elegance of your rhetoric
but by the tangible consequences of your economic,

social,

and

political decisions.

IV

And now,

to those three tangible and specific concerns which I

share

with you as persons who are the beneficiaries of education who are
committed to knowledge and learning and who will -- in one role or
another -- be shapers of the future.

First,

the challenge of knowledge utilization,

knowledge to problems of people.
we know better than we do.
criminal justice, history,
agronomy,

family life,

the application of

In most areas of human endeavor,

Whether your career interests be in
the performing arts,

sociology, health,

engineering,

or what have you, we must

somehow mobilize knowledge resources in new and creative ways to

�11

deal effectively with human concerns.
and tomorrow,

In the complex life of today

the resources of anyone discipline,

body of knowledge

or organization are usu ally inadequate to deal effectively with
significant issues.

Your generation must pioneer in blending the

richness of specialized fields of study into more effective patterns
for decision and action.
learning.

In the past,

Second,

the challenge of l ifelong
My generation

life was indeed simplier.

could approach life in three neat blocks -- go to school,
work,

out to pasture.

Now,

for a whole host of reasons,

go to
that

pattern is no longer adequate -- burgeoning knowledge,

the

acceler ating rate of change,

the

the complexity of issues,

interrelatedness of human experiences.

You as educated persons must

demonstrate a commitment to lifelong learning,

incorporating in your

own life a continuing interaction between work,

family,

leisure, and

learning.

And finally,

that third challenge,

requires individual involvement.

involvement.

A unique ingredient of our

American way of life is volunteerism,
do voluntarily,

Effective democracy

because they want to.

those things which individuals
Margaret Mead has observed:

"We live in a society that always has depended
on volunteers of different kinds -- some who
can give money,

others who give time,

and a

great many who freely give their speci al

�12

skills, full-time or part-time.

If you look

closely, you will see that almost anything that
really matters to us,

anything that embodies

our deepest commitment to the way human life
should be lived and cared for,

depends on some

form -- more often many forms -- of
vo1unteerism."

This fact gives a distinctively humane quality to life in America.
I ' l l suggest a topic for your next rap session: -- "Thesis:
real sense,

the mark of a person's life is determined,

the ways in which leisure time is spent."
involved

voluntarily,

I

In a

above all,

by

encourage you to be

beyond the mandate of the

job -- providing

leadership in your profession and in your community.

v

While the prospects of an unknown future may be somber,

the

challenge -- and the potential -- of tomorrow are as demanding and
as exhilarating as ever.
characteristic,

In an age when bigness and complexity seem

i t ' s important to maintainn a proper perspective.

When the realities of the everyday world seem almost overwhelming, I
find

the following a useful reminder:

�13

I

am only one,

but I

am one;

I

can't do everything,
I

And what I

can do,

And what I

ought to do,

can do something;

ought to do;

If you've taken complete notes,

R U.

but I

by the grace of God,

I

will do.

you have recorded two letters --

They seem to pose a question so let's now reverse them into a

declarative statement -- U R.

You are committed to understand and

to respond.

In too many facets of your life,
we

both individually and as a nation,

seem to have lost something of our sense of purpose,

self-confidence,
be true,

our direction,

and commitment.

our

To the extent this

it can be remedied only by the deeds of individuals who --

in whatever their role and in every dimension of life -- understand
and respond.
do.

It's not enough to understand or know;

we must also

If each of us will do what we can do and ought to do,

we will

indeed be serving man's higher purpose.

To each of you in this class of 1987, Godspeed in your professional
career and -- more importantly -- in your personal life.

RGM:lg
l056c

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                    <text>---

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r
i
v
a
t
ef
o
u
n
d
a
t
i
o
n
s
. I
na s
e
n
s
e
,a
l
lo
fu
s who a
r
e
t
h
eb
e
n
e
f
i
c
i
a
r
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e
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fh
i
g
h
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re
d
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c
a
t
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h
o
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l
dim
p
o
s
eu
p
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r
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v
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sa s
t
a
t
u
so
fl
i
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o
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et
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p
a
yt
h
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tw
h
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r
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im
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rb
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n
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p
p
o
r
t
u
n
i
t
i
e
s
f
o
rt
h
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s
ewho w
i
l
lf
o
l
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ow
.

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1
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Any r
e
a
s
o
n
a
b
l
ep
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r
s
o
nw
h
or
e
f
l
e
c
t
st
h
o
u
g
h
t
f
u
l
l
yo
nt
o
d
a
yandtomo
r
row
on wh
e
r
em
ank
ind i
sandwh
e
r
ew
e
'
r
eg
o
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n
g
f
i
n
d
st
h
ep
r
o
s
p
e
c
ts
o
b
e
r
i
n
g
.

1

Af
ew d
ay
s ago I r
e
a
da d
i
s
t
u
r
b
i
n
g
l
yp
e
s
s
im
i
s
t
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c
a
n
dp
e
rh
ap
sd
i
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t
r
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s
s
i
n
g
l
y
r
e
a
l
i
s
t
i
c
b
o
o
k
,An I
n
q
u
i
r
yI
n
t
ot
h
eH
um
a
nP
r
o
s
p
e
c
t
, by Rob
e
r
tL
.H
e
i
l
b
r
o
n
e
r
.
H
e
i
l
b
r
o
n
e
rs
u
g
g
e
s
t
st
h
a
tt
h
r
e
ei
s
s
u
e
sabov
ea
l
lo
t
h
e
r
s sh
ap
et
h
ec
u
r
r
e
n
t
hum
an p
r
e
d
i
c
am
e
n
t
. Th
e
s
ec
anb
e summ
a
r
i
z
edi
nt
h
r
e
ewo
rd
s
: p
o
p
u
l
a
t
i
o
n
,
env
i
ronm
en
t
,w
a
r
.

�It would be nice if these were simple, tidy issues that we could
deal with forcefully and directly.

But we immediately see that they are

not simple and neat; they are complex, confounding and compounding, comprehensive, inter-related.

One of the dilemmas of the human condition is

that the problems which concern us are diffuse, complex, permeating,
multi-disciplinary, generalized.

Think of any current issue of major

significance--pollution, health care, transportation, education, the
jUdicial system, world peace.

Simultaneously, the solutions devised by

man are usually specific, simplistic, specialized, narrowly based.

Thus,

a serious discontinuity exists betwe en the nature of the problems which
confront us and the solutions which we contrive for dealing with them.
I'll not elaborate on these three issues, simply remind you of them:

Population --

~

realization that the growth of human population is

the principal and most compelling threat to the survival of the
species (man);
Environment -- a growing appreciation for the fragility of the
relationships within the earth's environmental milieu, with
an awareness of the mind-boggling

Consequences of our actions,

impulsive or premeditated; and
War	 -- with no better reminder than the words written 350 years ago
by	 John Donne "No man is an island, entire of itself; ev ery man is a
piece of the continent, a part of the main; if a clod be washed
away by the sea, Europe is the less, as well as if a promontory
were, as well a s if a manor of thy friends or of thine own were;
any luan' s death dimini shes me; b ecause I am involved in mankind;
and therefore never send to know for whom the bell tolls;
it tolls for thee."

�No m
a
t
t
e
r how w
e ch
oo
s
et
oc
l
a
s
s
i
f
ym
an
'
s c
o
n
c
e
r
n
s
,o
rf
romwh
a
t
v
a
n
t
a
g
ep
o
i
n
tw
ee
l
e
c
tt
ov
i
ewth
em
,u
l
t
im
a
t
e
l
yi
t
b
e
com
e
sc
l
e
a
rt
h
a
t
t
h
eq
u
a
l
i
t
yo
fl
i
f
ef
o
ro
u
rg
e
n
e
r
a
t
i
o
nandt
h
o
s
et
of
o
l
l
oww
i
l
lb
e

]

d
e
t
e
rm
i
n
e
db
a
s
i
c
a
l
l
yby o
u
rp
r
o
g
r
e
s
si
nimp
rov
inghum
anr
e
l
a
t
i
o
n
s
h
i
p
s
.
Fo
r wh
e
th
e
rw
et
h
i
n
ki
nt
e
rm
so
ft
h
ef
am
i
l
y
,o
u
r hom
e commun
i
ty
,o
u
r
s
t
a
t
eo
rna
t
i
o
n
,o
rt
h
ew
o
r
l
dn
e
ighbo
rhood
,t
h
ep
r
im
ed
e
t
e
rm
i
n
a
n
to
fwh
a
t
l
i
f
ew
i
l
lb
el
i
k
ei
nt
h
ey
e
a
r
s ah
e
adw
i
l
lb
e a con
s
equ
en
c
eo
fm
an
'
s a
b
i
l
i
t
y
t
ol
i
v
ei
nh
a
rmony
, on
ew
i
t
ha
n
o
t
h
e
r
. And t
h
emo
s
t imp
o
r
t
a
n
td
e
c
i
s
i
o
n
s
c
o
n
f
r
o
n
t
i
n
gu
sw
i
l
ln
o
tb
ed
ep
end
en
t upon o
u
r bu
rg
eon
ing t
e
c
h
n
o
l
o
g
y
,b
u
ti
n
s
t
e
a
dw
i
l
lb
ev
a
l
u
e
b
a
s
e
dandv
a
l
u
e
l
a
d
e
n
.
I
I
I

Th
eo
n
l
y hop
ef
o
rc
i
v
i
l
i
z
e
ds
o
c
i
e
t
yi
st
h
a
tmod
e
rn m
an w
i
l
lb
emo
r
e
s
u
c
c
e
s
s
f
u
lt
h
a
nh
i
sp
r
e
d
e
c
e
s
s
o
r
si
nd
e
a
l
i
n
gw
i
t
h hum
an a
s
p
i
r
a
t
i
o
n
s
,r
e
f
l
e
c
t
i
n
g
con
t
empo
r
a
ryv
a
l
u
e
s
. You
r gene
ra
tion
, m
o
r
et
h
a
nm
in
e
, show
sp
rom
i
s
eo
f
h
av
ing t
h
i
scomm
i
tm
en
t and c
a
p
a
c
i
t
y
. Bu
t you h
av
en
o
t ye
tb
een r
e
a
l
l
y
t
e
s
t
e
d
.
Th
er
e
a
lt
e
s
t
i
n
gw
i
l
l com
ei
nt
a
n
g
i
b
l
er
e
s
p
o
n
s
e
st
otougha
l
t
e
r
n
a
t
i
v
e
s
f
o
rex
amp
l
e
,i
nt
h
el
e
a
d
e
r
s
h
i
pyou p
r
o
v
i
d
ei
np
r
e
p
a
r
i
n
gt
h
eAm
e
r
i
c
an p
e
o
p
l
e
t
oa
c
c
e
p
ta s
t
a
t
i
co
rd
e
c
l
i
n
i
n
gst
a
n
d
a
r
do
fl
i
v
i
n
gi
nt
h
ed
e
c
ad
e
s imm
e
d
i
a
t
e
l
y
a
h
e
a
d
,a
d
o
p
t
i
n
gan e
n
t
i
r
e
l
yn
ew con
c
ep
to
ft
h
eq
u
a
l
i
t
yo
fl
i
f
e
,sot
h
a
tt
h
e
p
e
o
p
l
e
so
fo
t
h
e
rp
a
r
t
so
ft
h
ewo
r
ld m
aybe
n
e
f
i
tmo
r
e abund
a
n
t
l
yf
romt
h
e
e
a
r
t
h
'
sf
i
n
i
t
er
e
s
o
u
r
c
e
s
. W
i
l
l w
ego t
ow
a
ro
v
e
ro
i
l
? W
i
l
l w
es
h
a
r
eo
u
r
abund
an
c
ew
it
ht
h
o
s
el
e
s
sb
l
e
s
s
e
d
?
~

You
r su
c
c
e
s
sw
i
l
lb
ed
e
t
e
rm
i
n
e
dn
o
tby t
h
ee
l
e
g
a
n
c
eo
fyou
rr
h
e
t
o
r
i
c
b
u
tby t
h
et
a
n
g
i
b
l
econ
s
equ
en
c
e
so
fyou
re
conom
i
c
,s
o
c
i
a
l
,andp
o
l
i
t
i
c
a
l
d
e
c
is
i
o
n
s
.

[

�..

~.

I

f-..

,

.
r
-.

1

~

��,

11'"1...JL.--...cr-.../
~

�t
ol
i
f
e
l
o
n
gl
e
a
r
n
i
n
g
. I
si
t
t
o
omu
ch t
oe
x
p
e
c
tt
h
a
te
n
t
e
r
i
n
g

f
r
e
s
hm
e
ns
h
o
u
l
dr
e
c
o
g
n
i
z
et
h
a
tt
h
e
ya
r
el
a
u
n
c
h
i
n
ga p
r
o
c
e
s
so
f
l
e
a
r
n
i
n
gt
h
a
tw
i
l
lb
el
i
f
e
l
o
n
ga
n
da r
e
l
a
t
i
o
n
s
h
i
pw
i
t
ht
h
ea
c
a
d
em
i
c
commun
i
tyw
h
i
c
h s
h
o
u
l
db
ec
o
n
t
i
n
u
o
u
s
,t
h
a
tu
n
d
e
r
g
r
a
d
u
a
t
es
t
u
d
e
n
t
s
s
h
o
u
l
db
ec
o
n
s
i
s
t
e
n
t
l
ye
x
p
o
s
e
dt
of
a
c
u
l
t
ym
emb
e
r
s

~

a
r
er
o
l
e
-

m
o
d
e
l l
i
f
e
l
o
n
gl
e
a
r
n
e
r
s
,t
h
a
tcomm
en
c
em
en
ts
h
o
u
l
db
ee
x
a
c
t
l
yt
h
a
t
s
im
p
l
ya t
h
r
e
s
h
o
l
dt
oc
o
n
t
i
n
u
i
n
ge
d
u
c
a
t
i
o
n
? A
sa s
o
c
i
e
t
yw
e h
a
v
e
b
u
i
l
ta g
r
e
a
ti
n
d
u
s
t
r
ya
r
o
u
n
dt
h
ec
o
n
c
e
p
to
fe
s
t
a
t
ep
l
a
n
n
i
n
g
,b
u
t
t
h
e
s
ee
l
a
b
o
r
a
t
ep
l
a
n
sa
r
eim
p
l
em
e
n
t
e
do
n
l
ya
td
e
a
t
h
. Why n
o
ta
c
om
p
r
e
h
e
n
s
i
v
ea
p
p
r
o
a
c
ht
ob
u
i
l
d
i
n
ga
ni
n
d
i
v
i
d
u
a
lp
l
a
nf
o
rl
i
v
i
n
g
f
o
rl
i
f
e
l
o
n
gl
e
a
r
n
i
n
ga
n
d gr
ow
t
h
,r
e
f
l
e
c
t
i
n
gt
h
el
a
t
e
s
tn
o
t
i
o
n
so
f
t
h
es
t
a
g
e
so
fa
d
u
l
td
e
v
e
l
o
pm
e
n
t
,i
n
c
o
r
p
o
r
a
t
i
n
ga
ni
n
d
i
v
i
d
u
a
l
'
s
p
e
:
c
s
o
n
a
lv
a
l
u
es a
n
d goa
l
s
,a
n
dr
e
p
r
e
s
e
n
t
i
n
ga t
o
t
a
l
l
yc
om
p
r
e
h
e
n
s
i
v
e
a
n
dr
e
f
r
e
s
h
i
n
g
l
yn
ew a
c
c
omm
o
d
a
t
i
o
no
fi
n
s
t
i
t
u
t
i
o
n
st
ot
h
ei
n
t
e
r
r
e
l
a
t
i
o
n
s
h
i
p
sb
e
tw
e
e
nw
o
r
k (
p
r
o
f
e
s
s
i
o
n
,c
a
r
e
e
r
)
,f
am
i
l
y
,l
e
i
s
u
r
e
,
a
n
dl
e
a
r
n
i
n
g
?\

5 ~ ~~ ~ . .
~ ~ ~

~~

~~~.~

....... . .

{

�And f
i
n
a
l
l
y
,t
h
a
tt
h
i
r
dt
h
o
u
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t
b
ei
n
v
o
l
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e
d
. E
f
f
e
c
t
i
v
e
d
em
o
c
r
a
c
yr
e
q
u
i
r
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si
n
d
i
v
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d
u
a
li
n
v
o
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n
t
. Au
n
i
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u
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n
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n
t
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fo
u
r Am
e
r
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c
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nw
ay o
fl
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f
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n
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e
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yw
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n
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o
. }
1
a
r
g
a
r
e
tM
e
ad
h
a
so
b
s
e
r
v
e
d
:
"W
el
i
v
ei
na s
o
c
i
e
t
yt
h
a
ta
lw
a
y
sh
a
sd
e
p
e
n
d
e
d

I

on v
o
l
u
n
t
e
e
r
so
fd
i
f
f
e
r
e
n
tk
i
n
d
s
s
om
ewho c
a
n

l

g
i
v
e mon
ey
, o
t
h
e
r
swho g
i
v
et
im
e
,a
n
da g
r
e
a
t
m
any who f
r
e
e
l
yg
i
v
et
h
e
i
rs
p
e
c
i
a
ls
k
i
l
l
s
,
f
u
l
l
t
im
eo
rp
a
r
t
t
im
e
. I
fy
o
ul
o
o
kc
l
o
s
e
l
y
,
y
o
uw
i
l
ls
e
et
h
a
ta
lm
o
s
ta
n
y
t
h
i
n
gt
h
a
tr
e
a
l
l
y
m
a
t
t
e
r
s t
ou
s
,a
n
y
t
h
i
n
gt
h
a
tem
b
o
d
i
e
so
u
r
d
e
e
p
e
s
t comm
i
tm
en
tt
ot
h
ew
ay hum
an l
i
f
es
h
o
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b
el
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v
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da
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                    <text>••
Focus on the Future: Creating Caring Communities
Remarks by Russell G. Mawby at the
Grantmakers/Grantseekers V Seminar
Hyatt Regency Hotel, Dearborn, Michigan
May 14, 1993
I.

I am delighted to be here with you for
Grantmakers/Grantseekers V (or as we affectionately refer to it
"GG V".)

I commend our Program Committee for the theme selected

for this year's seminar:
Communities."

"Focus on the Future: Creating Caring

This theme so clearly reflects happenings and

trends of today.

I commend them also for the topics of the

breakout sections and the superb resource people recruited for
each.

And we are fortunate indeed to have Dr. Samuel Betances of

Northeastern Illinois University with us to begin our afternoon
session.

We appreciate also the various sponsors and the

exhibitors who have cooperated with our Program Committee to
enrich this year's seminar.
Many of us here were at Grantmakers/Grantseekers I in Novi.
The theme that year was "Improving Michigan's Nonprofit Sector."
We are grateful indeed to those who had the vision and energy to

�initiate the Grantmakers/Grantseekers series.

I think

particularly of the sponsoring groups: the Council of Michigan
Foundations with the leadership of Dorothy Johnson, its president
and the late Dr. Peter Ellis who was with the Kellogg Foundation
and was, at that time, a loaned executive with CMF; and the three
Michigan Chapters of the National Society of Fund Raising
Executives, under the leadership of John Lore.

We are the

continuing beneficiaries of their leadership.
Last evening, someone had the audacity to ask me if I would
be giving the same speech today that I gave in 1989.

I confess I

did get the speech out to see what I had said back then and I
would quote briefly from the beginning section:

" I am delighted

to be here on this historic occasion, the first statewide meeting
between Michigan's grantmakers and grantseekers.

It took vision

on the part of both groups to see that the moment was right -our thanks to the three Michigan Chapters of NSFRE and to CMF for
their leadership.

2

�"The word 'historic' was not used lightly.

Despite the

close working relationship between grantmakers and grantseekers,
there has been too little meaningful communication between us as
groups.

It is time we get to know each other better.

Why?

Simply because we need each other.
1.	

Without the do-ers, the givers are powerless
to effect social change.

2.

Without the givers, the do-ers lack the

resources they need to carryon their
activities to improve human well-being in
respective areas of concern.
3.

Thus, we are collaborators in mobilizing

private resources to improve the quality of
life for all Michigan citizens.
"This spirit of collaboration should underlie everything we
say and do -- here, and throughout the year."

3

�Lots of things have happened in the nonprofit sector since
then, at least in part because of the Grantmakers/Grantseekers
meetings.

I will mention only two.

First is the creation of the Michigan Nonprofit Forum,
bringing together grantseekers and grantmakers on a permanent
basis and in a systematic way.

The Michigan Nonprofit Forum's

mission is "to promote the awareness and effectiveness of
Michigan's nonprofit sector, and to advance the cause of
volunteerism and philanthropy in the state."

In pursuit of that

end, the Forum, as a membership organization, exists for the
following purposes:
1.

To act as a convener, bringing together

nonprofit leaders, as well as the leadership
of the government and the private sectors, to
increase understanding of the nonprofit
sector, confront common issues and concerns,
and promote collaboration;
2.	

To encourage voluntary giving and service;
4

�3.

To disseminate information important to

defining the sector -- its scope and values, meeting
the management/technical needs of organizations in the
sector, and fostering communication and collaboration
in the public, private, and nonprofit sectors;
4.

To take an active role in public policy

that affects the nonprofit sector at large;
and
5.

To provide programs and services that

enhance the sector by strengthening
organizational capacities.
While the Michigan Nonprofit Forum is a very new
organization and is gradually taking shape, it will be
increasingly important for nonprofit organizations in our state
and for the people of Michigan.

MNF had an excellent Board

meeting yesterday with a full representation of the nonprofit
sector; we are delighted to have in place our new executive
director, David Egner; and plans for the future in the
5

�programming and policy areas are taking shape.

The Forum, of

course, is now the sponsoring organization for the
Grantmakers/Grantseekers Seminars.
A related activity is the Campaign for Volunteerism, so ably
chaired by Governor George Romney.

Governor Romney always uses

the title "Honorary Chairman," but we indeed have a very
hardworking chairman working effectively with three cochairpersons:

First Lady Michelle Engler and former First Lady

Janet Blanchard, making the volunteerism initiative truly bipartisan; and Frank Popoff of Dow Chemical Company in Midland,
representing business and industry.

The public service

announcement clips which we saw earlier this morning are only one
example of their initiative to encourage volunteerism and create
Volunteer Centers throughout the state.

We are grateful indeed

to you, Governor Romney, for your leadership and for the
inspirational example you provide for us all.

6

�And so, it is in that context and shared commitment that we
meet today in GG V, with the theme: "Focus on the Future:
Creating Caring Communities."

II.
In thinking about what is happening in contemporary society
as it relates to our individual communities, I was tempted to
begin with a list of concerns not unlike the agenda of topics
being addressed at this conference.

However, I feel it would be

presumptuous and inappropriate for me to propose a long cafeteria
list of issues around the topic o f ' Creating Caring Communities.
You are knowledgeable about the concerns in our country, in our
state, and particularly in your home communities.
So instead, I have chosen, in broad overview, to share five
observations about things going on in our society, for which the
implications for nonprofits and nonprofits leaders -professionals, volunteers, board members, etc. -- are rather
apparent.

I will be speaking in short-hand, leaving the
7

�interpretation and translation to you.

I hope the meaning will

be clear and you will see your community and yourself in
illustrations I suggest.
Observation 1 concerns the seeming return -- shift back -to local responsibility and control in addressing societal needs.
For a span of about 6 decades -- from the "progressive era" at
the turn of the century to the late 1960s, and particularly
beginning with "the New Deal" in the decade of the 30s -- the
federal government took an ever-increasing part in meeting the
needs of the American people.

In recent years, the trend has

first slowed, then seemed to reverse.

Increasingly, state and

localities are being called upon to deliver services and provide
benefits to people at the community level.
This fact poses problems for all states and localities.
This puts pressure on the tax system, especially, to raise
revenues to cover increased state and local expenditures.

While

responsibility seems to have shifted back to the community level,

8

�we know that most financial resources have remained at the state
and federal level.
Ultimately, a desirable consequence is that more problems
are being identified and dealt with closer to home, and, as we
all know so well, the answers usually lie not in dollars alone
but in the increased involvement and commitment of people who
care.

Opportunities through the nonprofit sector are obvious:

there is a desperate need to become more efficient and more
effective in using limited resources and in mobilizing local
leadership.
Observation 2 concerns the seeming inability of our
political processes and institutions to deal with significant
issues in substantial ways.
This is most vivid at the national level where Congress is
struggling ineffectively with such concerns as fiscal and
financial responsibility, health care, foreign affairs, child
care, farm programs, support for the arts, energy policy,
environmental quality ... the list goes on.
9

�In Lansing, while there has been some progress, our state
politicians are equally ineffective on matters of school finance,
our state budget, Worker's Compensation, correction, human
services, and a host of other concerns.

At the local level, you

can make your own analysis of effectiveness in dealing with human
services, environmental concerns, and all the rest.
Technology has changed the nature of politics and
politicians dramatically.

New techniques of sophisticated,

instantaneous polling and the influence of mass media treatment
of every issue and personality seem to have caused elected
officials to become less the "leaders" of society and more the
followers of herd instinct.

There is a tendency to lead only

when consensus has been reached, to wait to see which way the
parade is going and then rush to its head.

Other changes which

have influenced the political process to society's disadvantage
have been the proliferation of the number and the dramatic
increase in skill of special interest groups of every variety and
the concept of entitlement which has handcuffed political
10

�response to changing needs.

Today, there are few in elected

office who could be described as statesmen with vision,
commitment, and a concern for the whole.

Patterns of political

power also have changed dramatically, with greater diffusion and
less loyalty to party and purpose.

One consequence of term

limitation may be to further erode institutional memory and
continuity and enhance the influence of bureaucratic structure
and special interests.
The net effect of all of these change has been the lessened
ability of government at all levels to be a source and catalyst
for social change.

This, then, ·suggests an enhanced potential

role for initiatives in the nonprofit sector to demonstrate new
answers to societal needs, to initiate ventures, to provide the
vision and comprehensive approach which the political fails to
provide.
Observation 3 concerns the persistent reluctance to face
facts and deal with reality.

This is a somewhat human

11

�characteristic -- a resistance to change, when we are comfortable
with that which we know.
Sometimes, even when the evidence is overwhelming, both
individuals and their institutions are reluctant to respond.

It

is a truism that "in most areas of human concern, we know better
than we do."

Think only of the areas which may be of special

interest to you:

substance abuse, K-12 education, health care,

the environment.
For example, if we think of child development in the early
years, we know that age five is too late for societal concern and
intervention, yet most youngsters ·and most communities lack
comprehensive early childhood and pre-school programs of high
quality, except as provided by family, which mayor may not be
sufficient.
The evidence is clear that the elementary years are most
important and that drop-out can really be predicted by grades six
or seven.

Yet, we persist in accrediting our schools at the high

12

�school level, starving the elementary years whenever resources
are limited.
Every teacher will tell you that it takes the first three
months of the new school year to catch up to where students were
when school ended in the spring, yet we persist in having a
three-month break in learning during the summer months -- a
school-year model established by an agrarian society nearly two
centuries ago.
In the matter of penal reform, the Governor of Pennsylvania
commented not long ago, "It costs $24,000 a year to keep a person
in the state pen, but only $8,OOCY"a year at Penn state."
We, as a society, through our institutions and
organizations, must put to better use that which is already
known.

Nonprofits can be a key catalyst to making this happen.

Observation 4 concerns the dichotomy between the nature of
the problems which concern us and the solutions we devise.
The problems of concern to society tend to be complex,
multidisciplinary, overarching, penetrating, and permeating.
13

�Each of us can make our own list -- national debt, K-12 and
higher education, home care for the elderly, environmental
quality, job generation, peace.
To the contrary, the solutions most often devised to address
such issues tend to be narrow, discipline- or professionoriented, biased, simplistic, and inadequate to the task.
A major contribution of nonprofit organizations in
addressing societal need can be to encourage and demonstrate
programs which are comprehensive, collaborative, and provide
continuity and caring.

(The 4 CiS)

That leads naturally then to my fifth and final observation
which concerns the persistence of "turfism" in addressing
societal needs.

Usually programs of human service are badly

fragmented and lack continuity.

In Battle Creek, for example, we

have 67 identified voluntary, nonprofit groups directed to the
needs of youth.

Pluralism is good; competition can also be

healthy; but infighting, adversarial stances, and combative
behavior are not!
14

�The clearest example in our home town was in health care,
where we had two hospitals, virtually across the street from each
other, each suffering from less than 50 percent occupancy.

In

addition, we have the usual host of other health care
organizations -- Visiting Nurse Service, Department of Public
Health, American Red Cross, Hospice, Meals on Wheels, voluntary
ambulance services, and many more.
Unhappily, while each is composed of intelligent, able,
dedicated, and well-intentioned individuals, each also tends to
address issues from the perspective of their organizational or
institutional objectives.

Each is concerned with their own

niche, too often not sensitive to the activities of others and
with insufficient attention to the comprehensive health needs of
the people of the community.

In Battle Creek we finally

succeeded in getting the two hospitals to merge.

Now we are in

the process of getting the other players to join the team.

15

�Again, a challenge for nonprofits is to be an influence in
bringing about services which are comprehensive, collaborative,
and continuous.
John Gardner, one of the most thoughtful and visionary
leaders of our time, is now focusing his attention on community.
At the CMF Conference last fall, he addressed the topic "Building
Community."

Dr. Gardner began his remarks as follows:

"The

disintegration of communities and the sense of community has gone
about as far as it can be allowed to go, and I foresee a strong
movement to regenerate communities.

I am familiar with the rule

that if you think things are getting better, you've probably
overlooked something.

And I am sufficiently considerate of you

as an audience to recognize that you are accustomed to gloomy
pronoses and an optimistic view could throw you seriously off
balance.

But there it is.

We're moving back toward community --

community incorporating diversity, open, pluralistic, but still
community."

16

�Dr. Gardner suggests the following ten ingredients as
essential to a healthy community.
1.

Wholeness Incorporating Diversity (Probably the greatest

challenge confronting the generations assembled here
plus our children and grandchildren.
2.

A reasonable base of shared values.

3.

Effective internal communications.

4.

Caring, trust, and teamwork.

5.

Participation.

6.

Affirmation.

7.

Links beyond the country.

8.

The development of your people.

9.

A forward view.

10. Institutional arrangements for community maintenance.

Dr. Gardner, throughout his discussion of community, always
emphasizes: "We, the people ... ", reminding us that people at the
community level must take responsibility for their own future.
17

�This is not something which can be left to elected officials or
anyone else.
What a comprehensive, visionary, challenging agenda for all
of us concerned with communities, where life is really lived.
III.
In conclusion, as we focus on the future, can we really say
we, in our multiple and various roles, are working to create
caring communities?

The hard reality -- or the exciting fact --

is that all of us here, individually and collectively, will make
that determination by our decisions and actions.

We may be

passive and reactive -- or we may be creative and participatory.
While we are continually concerned with dealing with
problems and addressing shortcomings, we need to keep these
troublesome concerns in perspective.

For example, we read a lot

about the problems of teenagers today, but most teenagers do
well-- most are not on drugs, they do not get pregnant, and they
do not drop out.

18

�At the same time, there are pressing concerns which must be
addressed.

It is to such issues that much of our thought and

resources must be directed.
We, in the nonprofit sector -- whether a paid staff
professional, a board member of an organization, or a volunteer
working to provide services -- must be responsive to changing
circumstances and opportunities.

Most of the significant new

directions imperative to our societal future will not be charted
by government.

In fact, many elected officials are almost

desperate for better answers, proposed solutions to perplexing
issues.
We in the nonprofit sector must continue our tradition of
innovation, nurturing creative collaborative approaches to human
concerns at the community level.
We must provide leadership to enhance the resources in our
communities and ensure their most effective use.

19

�We in Michigan have a great tradition of social concern.

We

in the nonprofit sector -- and those who have preceded us -- have
been important partners in this progress.
There is unfinished business demanding the best efforts of
all of us!

Godspeed!

20

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                    <text>COMMENCEMENT ADDRESS BY
DR, RUSSELL G. MAWBY
CHAIRMAN J W. K. KELLOGG FOUNDATION
AT
MADONNA COLLEGE
LIVONIAJ MICHIGAN
MAY 14 1983
J

UTHE WORLD STANDS DUT u
I

IT IS A PLEASURE INDEED FOR ME TO BE WITH YOU AT
MADONNA COLLEGE FOR THIS COMMENCEMENT CEREMONY.

IT HAS BEEN

MY PLEASURE TO VISIT YOUR CA MPUS ON A NUMBER OF OCCASIONS AND
THE W. K. KELLOGG FOUNDATION

~AS

BEEN PRIVILEGED TO ASSIST

THE COLLEGE IN SOME OF ITS CREATIVE VENTURES IN EDUCATION.
WE KNOW THAT MADONNA IS INDEED A COLLEGE WITH A PURPOSE J AND
THAT YOUR REPUTATION AMONG CHRISTIAN LIBERAL ARTS COLLEGES
FOR CREATIVE AND EFFECTIVE PROGRAMS IS WELL DESERVED.

THANK

YOU FOR LETTING ME BE WIT H YOU TODAY.
To YOU WHO ARE GRADUATI NG J I ADD MY CONGRATULATIONS TO
THOSE ALREADY EXPRESSED.

FOR EACH OF YOU J THIS IS AN OCCASION

LONG AWAITED J ONE OF THO SE INSTA NCES IN A PERSON'S LIFE WHEN

�YOU CAN HAVE BOTH A SENSE OF SAT
ISFACT
ION IN PAST
ACH
IEVEMENTS AND A SPEC
IAL EXC
ITEMENT FOR THE FUTURE
.
I FEEL PR
IV
ILEGED TO BE SHAR
ING TH
IS DAY W
ITH YOU
.
IWOULD ADD A WORD OF CONGRATULAT
IONSJALSOJTO ALL

OF THOSE WHO HAVE CONTR
IBUTED IN A S
IGN
IF
ICANT WAY TO MAK
ING
TH
IS DAY A REAL
ITY
.

ITH
INK F
IRST OF PARENTS AND FAM
IL
IESJ

AND IN SOME INSTANCES HUSBANDS OR W
IVES AND CH
ILDREN WHO
SO OFTEN HAVE SACR
IF
ICED AND SUBORD
INATED THE
IR PERSONAL
INTERESTSTO YOURS IN MAK
ING ITPOSS
IBLE FOR YOU TO STUDY
AT MADONNA COLLEGE AND WHO ARE ENT
ITLED TO A S
I
f
1
ILAR SENSE
OF PR
IDEFUL SAT
ISFACT
ION ON

~ S

OCCAS
ION
.

AND ITH
INK
J

ALSOJOF ALL THE PEOPLE WHO ARE MADONNA -THOSE WHO HAVE
GONE BEFOREJ ESTABL
ISH
INGJBU
ILD
INGJAND SUSTA
IN
ING TH
IS
INST
ITUT
IONJAND THOSE WHO CURRENTLY CARRY FORWARD TH
IS
WORK
"
,TRUSTEES J FACULTYJOFF
ICERS AND STAFFJALUMN
I AND
FR
IENDS
, CHR
IST
IANJ L
IBERAL ARTS COLLEGES HAVE BEEN AND
MUST CONT
INUE TO BE A S
IGN
IF
ICANT COMPONENT OF OUR PLURAL
IST
IC
SYSTEM OF H
IGHER EDUCAT
ION
, YOUR EFFORTS HAVE MADE TH
IS SO -

2

�AND WILL CONTINUE TO DO SO IN THE FUTURE,

To

ALL OF YOU

I EXPRESS CONGRATULATIONS AND COMPLIMENTS J FOR YOUJ TOO

J

CAN TAKE PRIDE IN THIS HAPPY OCCASION.
II

I APPROACH MY ASSIGNMENT THIS AFTERNOON WITH THE SOBER
KNOWLEDGE THAT NOT ONE PERSON CAME HERE FOR THE PRIMARY
PURPOSE OF HEARING THE COMMENCEMENT ADDRESS.

IF WE ARE

QUITE HONEST WITH EACH OTHERJ EACH OF YOU HAS A MUCH MORE
PERSONAL -- AND MORE IMPORTANT -- REASON FOR BEING HERE.
IN APPRECIATION OF THAT FACT J I PROPOSE TO INTRUDE ONLY
BRIEFLY UPON YOUR DAY.

To

THOSE OF YOU WHOJ FROM FORCE OF

HABIT J ARE TAKING NOTES J MY ENTIRE MESSAGE CAN BE SUMMARIZED
IN TWO FOUR-LETTER WORDS:

CARE AND LOVE.

AND IN THE CONTEXT

I MEAN THEM J THEY ARE NOT NOUNS BUT ACTIVE VERBS:

CARE AND

LOVE.
EACH OF US HAS STASHED AWAY IN MEMORY CERTAIN LINES -OF POETRY J FROM LITERATURE J PASSAGES FROM THE BIBLE -- WHICH
HAVE SPECIAL MEANING TO US,

ONE SUCH WHICH FREQUENTLY RECURS

3

�TO ME ARE THESE LINES FROM EDNA ST. VINCENT MILLAY THE WORLD STANDS OUT ON EITHER SIDE

No WIDER THAN THE HEART IS WIDE;
ABOVE THE WORLD IS STRETCHED THE SKY)--

No HIGHER THAN THE SOUL IS HIGH.
THE HEART CAN PUSH THE SEA AND LAND
FARTHER AWAY ON EITHER HAND;
THE SOUL CAN SPLIT THE SKY IN TWO)
AND LET THE FACE OF GOD SHINE THRU.
BUT EAST AND WEST WILL PINCH THE HEART
THAT CANNOT KEEP THEM PUSHED APART;
AND HE WHOSE SOUL IS FLAT--THE SKY
WILL CAVE IN ON HIM BY AND BY.
THE WORLD STANDS OUT -- NO WIDER THAN THE HEART IS WIDE.
As YOU GRADUATE AND MOVE ON EITHER IN YOUR CHOSEN CAREER
OR TO FURTHER STUDY) OUR WORLD IS CONFRONTED WITH SEVERAL
LARGE) OVER-RIDING) PERVASIVE) VALUE-LADEN PROBLEMS.

As

JUST ONE EXAMPLE) HERE AT HOME WE'RE CONFRONTED WITH TOUGH
CHOICES:

ON

ONE HAND) HOW TO REVITALIZE AMERICA'S

FALTERING SOCIAL AND ECONOMIC SYSTEM; ON THE OTHER) HOW TO
RESPOND RATIONALLY AND RESPONSIBLY TO UNPARALLELED

4

�TECHNOLOG
ICAL CHANGE AND THE EVER
-GROW
ING DEMANDS OF A
HUNGRY AND TROUBLED WORLD
,
YOUR TASK IN FAC
ING SUCH CHALLENGES ISCOMPL
ICATED BY
ERRORS OF OM
ISS
ION OR FUZZY TH
INK
ING OF THOSE WHO CHART OUR
NAT
ION
'S COURSE
,
A A

~

HAS

A
s NORMAN

S

~

ED
ITOR OF COMMENTARY

~

ONLY

~

AS A

A

~

ARE WE

REAWAKEN
ING TO THE FACT THAT SOC
IAL AND ECONOM
IC PROGRESS
IN TH
IS COUNTRY ARE IMMUTABLY T
IED TOGETHER -AS MUCH AS
GENERAT
ION ISL
INKED TO SUCCEED
ING GENERAT
ION
.

A
sA

A

~

WE AMER
ICANS IN THE PAST 20 YEARS HAVE S
IMULTANEOUSLY
FORGOTTEN HOW FAR WE
'VE

~

WH
ILE BE
ING UNREAL
IST
IC

ABOUT HOW FAST WE CAN GO IN THE FUTURE
. WE HAVE CHOSEN TO
FORGET THAT IN

~

MORE THAN 15 PERCENT OF AMER
ICAN

HOUSEHOLDS HAD INCOMES OF LESS THAN
DOLLARS
,

By THE LATE

~

~

IN TODAY
'S

THE F
IGURE WAS ONLY THREE

PERCENT
. WH
ILE FEWER AMER
ICANS ARE TRULY POOR

A ~

AND MORE PEOPLE ARE BECOM
ING MORE AND MORE AFFLUENT
,
AFTER THE SECOND WORLD

A ~

MORE
R
IGHT

FEWER THAN 15 PERCENT OF AMER
ICAN

5

�HOUSEHOLDS HAD INCOMES OF

By THE LATE

~

~

~

IN TODAY
'S DOLLARS
.

MORE THAN ONE
-HALF EN
JOYED SUCH AN INCOME
.

THE REAL
ITY FOR ALL OF US -AND ESPEC
IALLY MEMBERS
OF TH
IS GRADUAT
ING CLASS

ISTHAT SUCH A RATE OF PROGRESS

IN THE YEARS AHEAD W
ILL BE D
IFF
ICULT -SOME WOULD SAY
IMPOSS
IBLE
. You FACE A D
IFFERENT WORLD
.
You GREW UP IN AN AGE WHEN ECONOM
IC PROGRESS SEEMED
AUTOMAT
IC
.

YET YOU ARE MATUR
ING IN A WORLD CHARACTER
IZED

BY ERRAT
IC INFLAT
ION AND NEGL
IG
IBLE ECONOM
IC GROWTH
.
You WERE BORN AT A T
IME WHEN AMER
ICA
'S EM
INENCE WAS
UNQUEST
IONED
.

YET YOU ARE MATUR
ING IN AN ERA WHEN ECONOM
IC

AND POL
IT
ICAL LEADERS INCREAS
INGLY ARE D
ISTR
IBUTED AMONG A
GROW
ING NUMBER OF

A

S~

AND AT A T
IME WHEN AMER
ICA
'S

LEADERSH
IP IS INCREAS
INGLYQUEST
IONED
.
You GREW UP IN AN AGE OF FREER L
IFESTYLES
. YET YOU
ARE MATUR
ING IN AN ERA MARKED BY CONFUS
ION AND UNCERTA
INTY
OVER THE DEGREE OF GOVERNMENT INVOLVEMENT IN YOUR DA
ILY
L
IVES
.

6

�IN THE WORDS OF FRENCH PHILOSOPHER PAUL VALERY J HTHE
TROUBLE WITH OUR TIMES IS THAT THE FUTURE IS NOT WHAT IT
USED TO BEr H

How

AND INDEED WHETHER YOU -- TODAY'S YOUNG ADULTS --

CAN RESPOND TO TOMORROW'S UNCERTAINTIES AND CHALLENGES IS
NOT CLEAR.

FOR TO BE BLUNT J 1 SEE YOU AS PART OF A

GENERATION OF WHICH TOO LITTLE HAS BEEN ASKED J AND TOO LITTLE
EXPECTED.

WE HAVE BEEN WRONG TO TELL YOUJ CONSTANTLYJ THAT

YOU SHOULD BE GRATEFUL FOR WHAT YOU GET J AND YET HAVE NOT
OFFERED YOU THE OPPORTUNITY TO GIVE IN RETURN.
AND WE HAVE FAILED TO SUFFICIENTLY EMPHASIZE TO YOU THE
ROCK BOTTOM REALITIES OF THE AMERICAN SOCIAL AND ECONOMIC
SYSTEM J A SYSTEM IN WHICH WE ALL MUST LIVE J AND HOPEFULLY
PROSPER.
PERHAPS MICHAEL NOVAKJ IN HIS ESSAY HTHE AMERICAN VISIONJ
SUMMARIZES THOSE REALITIES THE BEST:
HTHE (AMERICAN ECONOMIC AND SOCIAL) SYSTEM DOES NOT
GUARANTEE SUCCESS.

IT DOES GUARANTEE OPPORTUNITY.

IT MULTIPLIES OCCASIONS FOR LUCK AND GOOD FORTUNE.

7

H

�IT IS AN OPEN} POROUS} HIGHLY MOBILE SYSTEM.
DOWNWARD MOBILITY IS AS CHARACTERISTIC OF IT
AS UPWARD MOBILITY .. ,
uIN ONE SENSE OUR CULTURE IS COMMITTED TO
EQUALITY; IN ANOTHER IT IS COMMITTED TO
INEQUALITY.

IT HOLDS THAT EQUAL WORK SHOULD

RECEIVE EQUAL PAY,

IT ALSO HOLDS THAT SUPERIOR

WORK SHOULD BE REWARDED WITH SUPERIOR PAY.

'IT

HOLDS THAT EVERY WORKER IS ENTITLED TO A JUST
WAGE.

IT ALSO HOLDS THAT SOME PERSONS OF RARE

TALENT (OR RARE VALUE) IN WHATEVER MARKETABLE WAY)
MAY RECEIVE REWARDS NOT SO MUCH COMMENSURATE WITH
THEIR WORK AS WITH THEIR GIFT AND ITS DESIRABILITY. u
WHAT NOVAK IS SAYING IS THAT AMERICA WAS FOUNDED ON THE
PRINCIPLE THAT PERFORMANCE SHOULD BE LINKED WITH REWARDS; AND
THAT THE MARKETPLACE SHOULD PREVAIL,
Now} RIGHT HERE IN MICHIGAN} WE ARE EXPERIENCING THE
NEGATIVE RESULTS OF OUR SOCIETY'S MOVE AWAY FROM A CLEAR

8

�UNDERSTAND
ING AND COMMUN
ICAT
ION OF TH
IS RELAT
IONSH
IP
BETWEEN SOC
IAL AND ECONOM
IC PROGRESS IN AMER
ICAN SOC
IETY
AND OF THE RELAT
IONSH
IP BETWEEN HARD WORK AND REWARDS BASED
UPON

A

~

TO HUMAN ADVANCEMENT AND PROGRESS
.

YOUR GENERAT
ION
'S AB
IL
ITY TO CREATE A BETTER FUTURE
FOR

A ~

IN MY

~

FOR ALL OF

A

A~

AND FOR THE WORLD

~

BE DETERM
INED NOT BY THE ELEGANCE OF YOUR

~

BUT BY THE TANG
IBLE CONSEQUENCES OF YOUR HARD WORK
; YOUR
UNDERSTAND
ING OF THE

~

S

A ~

AND POL
IT
ICAL FRAMEWORK

OF TH
IS NAT
ION
; AND ON YOUR RECONC
IL
ING OLD VALUES W
ITH NEW
EXPECTAT
IONS AND NEEDS
.
YOUR IND
IV
IDUALCONTR
IBUT
IONS TO HUMAN PROGRESS W
ILL BE
MADE IN THE VAR
IOUS ROLES OF L
IFE -IN YOUR CHOSEN F
IELD OF
WOR K
; AS

S

S ~

A

~

~

VOLUNTEER
.

VOLUNTEER
ISM IS

A SPEC
IAL AMER
ICAN PHENOMENON
. MARGARET MEAD HAS OBSERVED
:
"WE L
IVE IN A SOC
IETY THAT ALWAYS HAS DEPENDED
ON VOLUNTEERS OF D
IFFERENT K
INDS -SOME WHO CAN

9

�GIVE MONEY) OTHERS WHO GIVE TIME) AND A GREAT
MANY WHO FREELY GIVE THEIR SPECIAL SKILLS) FULLTIME OR PART-TIME.

IF YOU LOOK CLOSELY) YOU WILL

SEE THAT ALMOST ANYTHING THAT REALLY MATTERS TO
US) ANYTHING THAT EMBODIES OUR DEEPEST COMMITMENT
TO THE WAY HUMAN LIFE SHOULD BE LIVED AND CARED
FOR) DEPENDS ON SOME FORM -- MORE OFTEN MANY
FORMS -- OF VOLUNTEERISM,u
IN PREPARATION FOR SUCH RESPONSIBILITY) YOU ARE FORTUNATE
TO HAVE BEEN STUDENTS AT MADONNA COLLEGE -- A CHRISTIAN)
INDEPENDENT) LIBERAL ARTS INSTITUTION:

CHRISTIAN -- IN THE

FULLEST AND MOST COMMITTED SENSE; INDEPENDENT -- TANGIBLE
EVIDENCE OF THE PLURALISTIC CO MMIT MENT OF AMERICA) THAT
PRIVATE AS WELL AS PUBLIC EFFORTS SERVE SOCIETY'S HIGHEST
GOALS) EVEN IN AN AGE WHEN GOVER NMENT IS EVER MORE DOMINANT
AND DOMINEERING; AND LIBERAL ARTS -- IN FURTHERANCE OF THE
CONCEPT OF THE uEDUCATED MAN,"

10

�AMONG THE DISTINCTIVE PURPOSES OF COLLEGES LIKE YOURS)
I'LL REPEAT ONLY TWO:
"IN THE ERA WHEN THE POTENTIAL BENEFITS OF SCIENTIFIC
AND TECHNOLOGICAL ADVANCEMENT ARE JEOPARDIZED BY A
LACK OF WISDOM) MORAL CONCERN AND RESPONSIBILITY IN
THE USE OF SUCH KNOWLEDGE) SEEK TO MAINTAIN A STEADY
FOCUS ON HUMAN VALUES WHICH UNDERGIRD THE WORTH OF
INDIVIDUALS AND THE WELFARE OF SOCIETY.
"IN AN ERA OF PROLIFERATION AND FRAGMENTATION OF
KNOWLEDGE) SEEK TO CREATE IN STUDENTS AN INTELLECTUAL
CURIOSITY ABOUT THE WHOLENESS OF KNOWLEDGE AND A
CONCERN FOR THE VALUE JUDGMENTS WHICH ARE CRITICAL
TO WISE DECISION-MAKING."
I WISH YOU AS GRADUATES SUCCESS IN THE DAYS AHEAD IN
TRANSFERRING SUCH VITAL CONCEPTS INTO YOUR EVERYDAY LIVES.
III
WHILE THE PROSPECTS OF AN UNKNOWN FUTURE MAY BE SOMBER)
THE CHALLENGE -- AND THE POTENTIAL -- OF TOMORROW ARE AS
11

�DEMAND
ING AND AS EXH
ILARAT
ING AS EVER
.
AND COMPLEX
ITY SEEM

A A

S

~

IN AN AGE WHEN B
IGNESS

IT
'S IMPORTANT TO MA
INTA
IN

A PROPER PERSPECT
IVE
, WHEN THE REAL
IT
IES OF THE EVERYDAY
WORLD SEEM ALMOST OVERWHELM
INGJ IF
IND THE FOLLOW
ING A USEFUL
REM
INDER
:
IAM ONLY ONEJ BUT IAM ONE
;
ICAN
'T DO
AND WHAT ICAN

~

IOUGHT TO DO
;

AND WHAT IOUGHT TO
JESUS

A

~

~

BY THE GRACE OF

~

IW
ILL DO
,

uLOVE THY NE
IGHBOR __ U

AN OLD HYMN REMI
NDS
A MOV
ING LYR
IC

S~

uBRIG
i
·nENTHE CORNER WHERE YOU ARE
"
,

U

S~

AND LET ITBEG
IN W
ITH ME
.
,
IN TOO MANY FACETS OF
THE HUMANE
,

BUT ICAN DO SOMETH
ING
;

~

uLET THERE BE PEACE ON EARTH

,
u

~

WE HAVE LOST THE HUMAN AND

TH
IS CAN BE REMED
IED ONLY BY THE DEEDS OF

IND
IV
IDUALSWHO -IN WHATEVER THE
IR ROLE AND IN EVERY
D
IMENS
ION OF L
IFE -CARE AND LOVE
.
IFEACH OF US W
ILL DO WHAT WE CAN DO AND OUGHT TO DO TO

12

�THAT ENDJ WE W
ILL J IN FACTJ BE SERV
ING MAN
iS H
IGHER PURPOSE
.

To EACH OF YOU IN TH
IS CLASS OF 1
9
8
3 GODSPEED IN YOUR
J

PROFESS
IONAL CAREER AND -MORE
PERSONAL L
IFE
.

13

~

A

-IN YOUR

�</text>
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                    <text>"THE WORLD STANDS OUT"
Commenc ement Address
gi ven by
Dr. Russell G. Mawby
President, W. K. Kello gg Foundati on
at
Kellogg Community College
Battle Cre ek, Michiga n
May 14, 1976
I

It is a plea sure indeed for Ruth and me t o be wi th you for this
Commencement cerewony.

~ll

of us in this part of Michi gan are proud

indeed of Kellogg Community College, which in just two de cades has come
to be s uch an important pa rt of our community.

The r elationship of KCC

with the W. K. Kellogg Foundation is, as we all appreciate, esp eci ally
close.

Mr. Kellogg loved this community and had a special conc ern for

young p eople and for education.

"Education," he said, "offers the greatest

opportunity for r eally improvine one gener at i on over another."

I am

confident that nothing would please him more than the kn owledge t hat
some of the philanthropic resources of the Foundation have been so well
used by this community colle ge in enriching th e lives of countless individuals, young and old, in so many different ways.

And, in viewing KCC

from the perspective of the Foundation which has done more than any ot her
to promote the co mmuni t y c ollege conc ept throughout the country, it gi v e s
me special pride t o share the fact, that KCC, in addition to bei ng s o
highly r egarded at home , is look ed t o wi th r e spect and admiration by its
sister institutions through out the st ate and nation.

In the eleven years

that I have been in Ba t t l e Cre ek , I hav e c ome t o know KCC wel l and to have

�2
the highest regard for its Trustees, its officers and faculty, and its
students.

I am grateful for the relationships we enjoy, both profes-

sionally and personally, and I thank you for the further pleasure of
being with you tonight.
To you who are graduating, I want to add my congratulations to those
already expressed.

For each of you, this is an occasion long awaited, one

of those instances in life when a person can have both a sense of satisfaction in past achievements and a special excitement for the future.

By

happy coincidence your graduation year is a special year in the life of
our country -- our Bicentennial observance, an anniversary when we
should reflect on our history and heritage, and commit -- individually
and collectively -- to the future.

I feel privileged to be shari ng this

day with you.
I would add a word of congratulations, also, to all of those who
have contributed in a significant way to making this day a reality.
think first of parents and families,

I

and in some instances husbands or

wives and children who so often have sacrificed and subordinated their
personal interests to yours in making it possible for you to study at
KCC and who are entitled to a similar sense of prideful satisfaction on
this occasion.

And I think, also, of all the people who are Kellogg

Community College--those who have gone before in establishing, building,
and sustaining this institution, and those who currently carry forward
this work ... Trustees, faculty, officers and staff, alumni and friends.
To all of you I express congratulations and compliments, for you, too,
can take pride in this happy occasion.

�3
II

I approach my assignment this evening with the sober knowledge that
not one person came here for the primary purpose of hearing the Commencement
Address.

If we are honest with each other) each of you has a much more

personal--and more important--reason for being here. In appreciation of
that fact, I propose to intrude only briefly upon your time.

To those of

you who, from force of habit, are taking notes, my entire message can be
summarized in two four-letter words:

care and love.

I mean them, they are not nouns but active verbs:

And in the context

care and love.

Each of us has stashed away in memory certain li.l:cs--of poetry)
from literature) passages from the Bib12--which have special meaning to
us.

One such which frequently recurs to me are these lines from Edna

St. Vincent Millay The world stands out on either side
No wider than the heart is wide;
Above the world is stretched the sky)-No higher than the soul is high.
The heart can push the sea and land
Farther away on either hand;
The soul can split the sky in two,
And let the face of God shine thru.
But East and West will pinch the heart
That cannot keep them pushed apart;
And he whose soul is flat--the sky
Will cave in on him by and by.
The world stands out---no wider than the heart is wide.

�4
Any reasonable person who reflects thoughtfully on today and tomorrow-on where mankind is and where we're going--finds the prospect sobering.
Recently I read a disturbingly pessimistic--and perhaps distressingly
realistic--book, An Inquiry Into the Human Prospect, by Robert L. Heilbroner.
Heilbroner suggests that three issues above all others shape the current
human predicament.

These can be summarized in three words:

population,

environment, war.
It would be nice if these were simple, tidy issues that we could
deal with forcefully and directly.

But we immediately see that they are

not simple and neat; they are complex, confounding and compounding, comprehensive, inter-related.

One of the dilemmas of the human condition is

that the problems which concern us are diffuse, complex, permeating,
multi-disciplinary, generalized; think of any current issue of major
significance--pollution, inflation, health care, transportation, employment, education, the judicial system, 'det ent e , world peace.

Simultaneously,

the solutions devised by man are usually specific, simplistic, specialized,
narrowly based.

Thus, a serious discontinuity exists between the nature

of the problems which confront us and the solutions which we contrive for
dealing with them.
I'll not elaborate on these three issues, simply remind you of them:
Population -- a realization that the growth of human population is
the principal and most compelling threat to the survival of the
species (man);
Environment -- a growing appreciation for the fragility of the
relationships within the earth's environmental milieu, with

�5
an awareness of the mind-boggling consequences of our actions,
impulsive or premeditated; and
War -- with no better reminder than the words written 350 years ago
by	 John Donne "No man is an island, entire of itself, every man is
a piece of the continent, a part of the main; if a clod
be washed away by the sea, Europe is the less, as well
as if a promontory were, as well as if a manor of thy
friends or of thine own were; any man's death diminishes
me, because I am involved in mankind; and therefore never
send to know for whom the bell tolls; it tolls for thee."
No matter how we choose to classify man's concerns, or from what
vantage point we elect to view them, ultimately it becomes clear that
the quality of life for our generations--yours and mine--and those to
follow will be determined basically by our progress in improving human
relationships.

For whether we think in terms of the family, our home

community, our state or nation, or the world neighborhood, the prime
determinant of what life will be like in the years ahead will be a
consequence of man's ability to live in harmony, one with another.
And the most important decisions confronting us will not be resolved
by our burgeoning technology alone, but instead will be value-based
and value-laden.
III

The only hope for civilized society is that modern man will be more
successful than his predecessors in dealing with human aspirations,

�6
reflecting contemporary values.

Your generation, more than mine, shows

promise of having this commitment and capacity.

But you have not yet

been really tested.
The real testing will come in tangible responses to tough
alternatives--for example, in the role you playas the American people
accommodate to a static or declining standard of living in the decades
immediately ahead, adopting an entirely new concept of the quality of
life, so that the peoples of other parts of the world may benefit more
abundantly from the earth's finite resources.
oil?

Will we go to war over

Will we share our abundance with those less blessed?

hungry of the world have food?

Will the

On and on go the questions, endlessly ...

and each of us, whatever our field of work, wherever we live, will have
a part in answering them, conscientiously or apathetically; knowledgeably
or ill-informed; through action or inaction.
Your success in dealing with the tough agenda facing mankind in the
years immediately ahead will be determined not by the elegance of your
rhetoric but by the tangible consequences of your economic, social, and
political decisions.

Your individual contributions to human progress will

be made in the various roles of life--in your chosen field of work; as
spouse, parent, citizen, volunteer.
phenomenon.

Volunteerism is a special American

Margaret Mead has observed:

"We live in a society that always has depended on volunteers
of different kinds--some who can give money, others who give
time, and a great many who freely give their special skills,
full-time or part-time.

If you look closely, you will see

that almost anything that really matters to us, anything

�7
that embodies our deepest commitment to the way human life
should be lived and cared for, depends on some form--more
often many forms--of volunteerism."
In a real sense, the mark of a person's life is determined, above
all, by the ways in which leisure time is spent.

I encourage you to

be involved!

IV
While the prospects of an unknown future may be somber, the challenge-and the potential--of tomorrow are as demanding and as exhilarating as ever.
In an age when bigness and complexity seem characteristic, it's important
to maintain a proper perspective.

When the realities of the everyday

world seem almost overwhelming, I find the following a useful reminder:
I am only one, but I am one;
I can't do everything, but I can do something;
And what I can do, I ought to do;
And what I ought to do, by the grace of God, I will do.
Jesus taught, "Love they neighbor--"
An old hYmn reminds us, "Brighten the corner where you are ... "
A moving lyric enjoins, "Let there be peace on earth and let it
begin with me... "
In too many facets of life, we have lost the human and the humane.
This can be remedied only by the deeds of individuals who--in whatever
their role and in every dimension of life--care and love.

�8
If each of us will do what we can do and ought to do to that end,
we will, in fact, be serving man's higher purpose.
To each of you in this Bicentennial Class of 1976, Godspeed in
your career and--more importantly--in your personal life.

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                    <text>"THE WORLD STANDS OUT"
Commencement Address
given by
Dr. Russe l l G. Mawby
at
Buena Vis t a College
Storm Lake, Iowa
May 13 , 1979
I

It i s a pleasur e i ndeed f or me to .be with you at Buena Vis ta Co l l e ge f or
this commencement ceremony.

This i s my f i r s t vis it to your campus and

I have appreciated the oppo rtunity t o me et students, parents, and
f a cul t y in t hi s de l ightful setting.

One sens es tha t Buena Vista is indeed

a college with a purpose, and t ha t your reputa tion among Chris t i an
l i be r a l arts col l eges for creative and . effe ctive programs is well
deserved.

Thank you for l etting me be wi t h you today .

To you who are graduating, I add my congra tula tions to tho se a lready
exp res sed.

For each of you , this is an occas ion l ong awaited, one of

those instances in a pe r s on ' s l ife when you can have both a sense of
satisfaction in past achi evements and a specia l ex citement for the
futur e.

I f ee l privileged t o be sharing this day with you .

I would add a word of congratulat i ons , also, to al l of those who have
contributed in a significant way to making thi s day a rea l ity.

I

t hi nk fi r s t of parents and famil ies, and in some ins t ances husbands or
wives and children who s o often have s a crif ice d and subordina ted t he i r

�personal interests to yours in making it possible for you to study at
Buena Vista College and who are entitled to a similar sens e of prideful
satisfaction on this occasion .

And I think, also, of al l the people

who are Buena Vista -- those who have gone before, estab lishing,
building, and sustaining this institution, and those who currently
carry f or wa r d this work ... trustees, faculty, off icers and sta ff,
a lumni and friends.

Christian, liberal arts colleges have been and

must continue to be a s i gni f i cant component of our plur a l i s t i c system
of higher education.

Your efforts have made this so -- and will

continue to do so in the future.

To al l of you I express congratulations

and compliments, fo r you, too, can take pride in t hi s happy occasion.

II

I approach my assignment this afternoon with the sober knowledge that
not one person came here for the primary purpose of hearing the Commencement
Address.

If we are quite hones t with each ot he r , each of you has a

much more persona l -- and more important -- reason for being here.

In

apprec iation of that fact, I propose to i nt r ude only briefly upon your
day.

To those of you who, from f or ce of habit, are taking notes, my

entire message can be summari zed in two four-l etter words:
love.

care and

And i n the context I mean them, they are not noun s but act ive

verbs :

care and love.

Each of us has stashed away in memory certain lines -- of poetry, from
literature, passages from the Bible -- which have special meaning to
us.

One such which frequently recurs to me are these lines from Edna

St. Vincent Millay 2

�The world stands out on ei t he r side
No wider than the heart is wide;
Above t he world i s stretched the sky ,-No higher t han the soul is high .
The heart can push t he sea and l and
Farther away on eithe r hand;
The soul can split the s ky in two,
And let the face of God shine thru .
But East and West wi l l pinch the heart
That cannot keep them pushed apart;
And he whose soul is flat--the sky
Wil l cave in on him by and by.

The world stands out -- no wider t han the heart is wide .

Any reasonable person who reflects thoughtfully on t oday and tomor row -on where mankind is and where we're going -- finds t he prospect sobering.
Recently I read a disturb ingly pessimistic -- and pe r hap s distress ingly
realistic -- book, An I nqui r y I nt o the Human Prospect , by Robert L.
Heilbroner.

Hei lbroner suggests t hat three i s sue s above al l others

shape the cur r ent human predicament.
words:

These can be summarized in three

population, environment, war.

I t would be nice i f these were simple, tidy issues that could be dealt
with forcefully and directly.

But we immediately see that they are

not simple and neat; they are comp lex, confound ing and compounding,
compr ehe ns i ve , i nt e r -re l at ed .

One of the dilemmas of the human condition

3

�is that t he problems which concern us are diffuse, comp lex, permeating,
multi-disciplinary, generalized.

Think of any current issue of major

significance -- food supply, pol lut ion, health care, energy, t ransportation,
unemployment, education, interna tional trade, the judicial system,
rura l development, family life, inflation, world peace.

Simultaneously,

the solutions devised by man are usually specific, simplistic, specialized,
narrowly based.

Thus, a serious discontinuity exists between the

nature of the problems which confront us and the solutions which we
contrive for dealing with them.

It is a real ity that in most areas of

human endeavor and con cern, we know better than we do.

Hopefully you

will be pioneers in creating new ways to more ef fectively mobilize
knowledge resources from multiple disciplines to deal more adequately
with human needs.

I ' l l not elaborate on these three issues, simply remind you of them:

Population -- a r ealization that the growth of human population
i s the principal and most compelling threat to the survival
of the species (man);
Environment -- a growing appreciation for the fragi l ity of the
r elationships within the earth's environmenta l milieu, with
an awareness of the mind-boggling consequences of our actions,
implusive or premeditated; and
War -- with no better reminder than the words written 350 years
ago by John Donne "No man is an island, entire of itself; eve r y man is a
piece of the continent,a part of the main; i f a clod
be washed away by the sea, Europe is the less, as wel l

4

�as i f a promontory wer e , as wel l as i f a manor of t hy
friends or of thine own were; any man' s death diminishes
me, becaus e I am invo lved in mankind; and therefore
neve r send to know f or whom the be l l tol ls; it to l ls
f or t hee . "

No matter how we choos e to cla s s i fy man' s concerns, or fr om what
vantage point we e lect t o v i ew t hem, ultimate ly i t be come s clea r t hat
the qual ity of l ife f or our gene r ation and thos e to f ol l ow will be
determined basically by ou r pro gress in improving human rela tionships.
For whether we think in te rms of t he f amily , our home communi t y , our
state or nation, or the world neighborhood, the prime de t e r mi nant of
what life wi ll be like in the years ahead wi ll be a consequence of
man' s abil ity t o l i ve i n harmony, one wi t h anothe r.

And the most

important de cisions confronting us wi ll not be dep end en t upon our
burgeoning t echnology, but instead wi ll be value-bas ed and va l ue- laden.

III

The only hope f or civil ized so ci ety i s that modern man wi l l be more
successful than his p r ede ces sors i n dealing wi th human aspirations ,
reflecting contemporary values.

Your generation, more t han mine,

s hows promis e of havi ng this commitment and capa ci t y .

But you have

not yet been r eally t es ted.

The real testing will come i n tangible respons es to t ough alt ernat i ve s
for exampl e , in t he l eade r s hi p you provide in prepa r i ng t he American

5

�people to accept a static or declining standard of living i n the
decades immedia tely ahead, ado pting an entirely new concept of the
quality of life, so tha t the pe ople s of ot he r parts of the world may
benefi t more abundant l y f r om the ea r t h ' s finit e resources.
to war over oil?

Wi l l we go

Wi l l we share our abundance with t hos e les s bless ed?

Wil l the hungry of the world have f ood?

Your succ es s wi ll be determined not by the elegance of your rhetoric
but by the tangib l e consequences of your e conomic , social , and pol iti ca l
decisions.

Your individua l cont r i buti ons t o human progress will be

made in the various roles of life -- in your chos en f i e l d of work ; as
spouse, parent, citizen, volunteer.
phenomenon.

Voluntee rism i s a sp e ci al American

Margaret Mead has obs erved:

"We live i n a so ciety tha t always has depended on volunteers of
diffe rent kinds -- s ome who can give money, ot hers who give time,
and a great many who f r ee l y give their special skills , full-time
or part-time .

I f you l ook closely, you wi l l see t hat a lmost

any thing that rea l ly matters t o us, anything that embodi e s our
deepest commitment to the way human life shoul d be l ived and
ca red for, dep end s on some f or m -- more often many f or ms -- of
volunteerism ."

In preparation for such responsib il ity, you are fortunate to hav e been
s t udent s here at Buena Vista College -- a Chri s t i an, private , libera l arts
institution:

Christian -- in the fullest and most committed s ens e ;

private -- tangible ev idence of the pluralis t ic commi t ment of Ameri ca,
that priva t e as wel l as publ i c e f forts se rve society's highe st goals,
6

�even i n an age when gove r nment is eve r more dominant and domineering;
and liberal arts

in furtherance of the concept of the " educated

man. "

Among the di s t i nct i ve pur pos es of col l eges l ike yours , I' l l repeat
only two:

" In the e ra when t he po t ent i al benefits of s cientific and
t echnol ogi ca l advancement are j eopardi zed by a lack of wisdom,
moral con cern and re spons i bi l i t y in the us e of such knowl edge ,
seek to maint ain a s t eady f ocus on human va lue s which unde rgird
t he wo rth of individuals and the welfare of societ y .

" I n an era of pro li f era tion and fra gmentation of knowledge , seek
to create in students an i nt e l l e ct ual curios i t y about t he
whol eness of knowledge and a concern f or the value j udgment s
which are critical to wis e deci s on- ma ki ng . "

I wish you as gr adua t es success i n the days ahead i n trans f e rring such
vita l concepts into your everyday lives .

IV
Whi le the p r ospect s of an unknown f utu re may be s ombe r , t he chall enge
and the potentia l -- of t omorrow are as demanding and as exh ilarating
as eve r.

In an age when bigness and complexity s eem characteris tic,

i t ' s important to ma int ain a proper perspective.

7

When the realitie s

�of the everyday world seem almos t overwhe lming, I find t he foll owi ng a
useful r emi nder :

I am only one, but I am one;
I can't do everything, but I can do something ;
And wha t I can do , I ought to do;
And what I ought to do, by t he grace of God, I will do.

Jesus taught, "Love thy neighbor -- "

An ol d hymn r eminds us, "Brighten the corner where you are ... "

A moving lyric enjoins , "Let there be pea ce on earth and l et it begi n
with me . .. "

I n too many fa cets of l ife, we hav e lost the human and t he humane.
This can be remedied only by the deeds of i ndi vi dual s who -- in
whatever thei r role and in every dimens ion of lif e -- care and love .

If each of us will do what we can do and ought to do to that end , we
will, in fa ct, be serving man's higher purpos e .

To each of you in thi s Clas s of 1979, Godspeed in your profess iona l
career and -- more importantly -- in your persona l l i f e .

8

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                    <text>INTRODUCTION
MAYOR.
•

DENNIS

W_

OF
ARCHER.

IRTRODUCTIOH OF HRlU&gt; TABLE

It is indeed a pleasure to introduce to you a man whose vision for
Detroit's journey to greatness is anchored in a deep understanding of the
diligence and hard work necessary to overcome adversity.

His personal

journey

poverty

is

a

story

of

overcoming

the

obstacles

of

and

discrimination while also working tenaciously to help others.
A native of Detroit's east side, Dennis Archer began his first job at age
eight serving

8S

a golf caddy, pin sitter at a bowling alley, and floor

sweeper at a bakery.

College would have been out of the question if he

had not aupported himself with numerous

jobs before graduating from

western Michigan University.
After graduating, Archer taught children with learning disabilities in the
Detroit Public Schools for five years.

While teaching, he earned a law

degree by attending night school at the Detroit College of Law.
In 1965, after 15 years as a trial lawyer, Governor James J. Blanchard
appointed Archer to the Michigan Supreme Court.

He was the first African-

American to sit on that court in nearly 20 years and only the second in
Michigan history.
Considered one of the nation's most respected attorneys because of his
highly successful trial work and his presidencies of the National Bar
Association, the State Bar of Michigan, and the Wolverine Bar Association,
Dennis Archer was named one of the 100 Most Influential Black Americans by
Ebony Magazine in 1984.

1

�•
Justice Archer worked vigorously to discourage drug use by young people by
or~zing

the M.E.L.L. (Medical, Education, Legal, and Law Bnforcement)

Team Against Drugs.

Kore than 55,000 Detroit Public School studan.ts have

participated in this program.

In addition to his work with youth, he

spearheaded a drive to encourage the employment of minority lawyers in
corporations throughQut the united States.
Resigning from the Michigan supreme court in late 1990, Archer joined the
law firm of Dickinson, Wright, Moon, Van Dusen

&amp;

Freeman as a partner, and

has since worked with hundreds of Detroit citizens and dozens of community
organizations to search for solutions· for Detroit.

As mayor, Dennie

Archer wants to lead a community-wide campaign for Detroit's future.
Harried to Trudy Duncombe Archer since 1967, they have two BOns currently
attending

~he

University of Michigan.

Ladies and gentlemen, it is with great pleasure and honor that I introduce
to you the mayor of Detroit, Mayor Dennis Archer.

2

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                    <text>"THE WORLD STANDS OUT"
Commencement Address
given by
Dr. Russe ll G. Mawby
at
Oklahoma State University
Stillwater
May 12, 1979
I

It is a pleasure indeed for me to be with you at Oklahoma State Uni ve r sit y
for this commencement ceremony.

While I have had the pleasure of

visiting Stillwater a number of times, it has been more t han 15 years
since my last visit.

Thus, I am impressed once ag ain wi th your bea utiful

campus and am mindful indeed of the national and international r eputation
of Oklahoma State.

It is one of the fine exampl es of our network of

land grant universities, the distinctive contribution of America t o
higher education.

You will always be proud of your alma mater.

It i s a further pleasure for me to be he r e because your President, Dr.
Boger, is a long time professiona l col l eague and va l ued f r i end .
Therefore, I thank you for the privilege of being with you today.

To you who are graduating, I add my congratulations to those already
expressed.

For each of you, this is an occasion l ong awaited , one of

those instances in a person's l ife when you can ha ve both a sense of
satisfaction i n past achievements and a special excitement for the
future.

I feel privileged to be sharing this day with you.

�I would add a word of congratulations, also, to all of those who have
contributed in a significant way to making this day a real ity.

I

think fi r s t of parents and fami lies, and in some instances husbands or
wives and chi l dr en who so often have sacri fic ed and subordinated their
personal interests t o yours in making it possible for you to study at
OSU and who are entitled to a similar sense of prideful sa tisfaction
on this occasion.

And I t hi nk , also, of all the people who are the

Univ ers ity -- whose who have gone before, es t abl i s hi ng , building, and
sustaining this institution, and who have earned f or i t an enviable
reputation in t he field of higher education, and those who currently
carry forward this work ... trustees, f acul t y , of ficers and staff;
alumn i and friends; and the peop l e of Oklahoma through the i r state
government.

To all of you I express congratulations and compliments,

for you, too, can take pride in t his happy occasion.

II

I approach my assignment thi s evening with the sob e r knowledge that
not one person came here fo r t he primary purpose of hearing the
Commencement Address.

If we are quite honest with each other, each of

you has a much more personal--and more important--reason for being
here.

And, in appreciation of that f act , I propose t o intrude only

briefly upon your time.

To those of you who , from for ce of habit, are

taking notes, my entire message can be summarized in two l etters:
and U.

"R" for responsibility, "U" f or understanding.

2

R

�W. K. Kellogg , the founder of the Foundation with which I am associated,
was a successful businessman.

With only s i x years of f ormal educati on ,

he started work as a broom salesman and then became the business
manager of a hospital in Battle Creek.

At age 46, he qui t his job and

launched the Kellogg Company, manufa cturing ready-to-eat breakfast
cereals.

Late in his life he dedicated his wealth to public benefit

through this Founda tion.

In 1935, when he made the i rrevo cable transfer

of his fortune to the Foundati on , he wrote a brie f letter in which he
concluded, "I am glad that t he educational approach has been emphasized.
Relief , raiment and shelter are necessary for destitute children, but
the greatest good for the greatest number can come only through the
education of the child, the parent, the t ea cher , the family phy s ic ian,
the dentis t, the community in general.

Education of fers t he greatest

opportunity for really improving one generation over another."
statement is as true today as it was four decades ago.

That

Despite al l

the critic isms and all the questioning, education is still basic to
offers the greatest oppo rtunity f or -- human progress.

And f r om the

standpoint of the individual, education is stil l the way to a better
l i f e.

Education -- related to but not synonymous with courses and

credits and degrees and credentials; but education -- the inquisitive
mind; the mastery of knowledge and skills; a pattern of identifying,
assembling, analyzing, thinking, planning, and doing .

For some of you, higher education is a family tradi t ion.

Your parents,

perhaps your grandparents and great-grandparents and beyond, have been
college graduates.

Others of you, like myself, are the f i r s t of your

family to go to college.

Oklahoma State has given you an opportunity

your parents did not enjoy.
3

�Whatever the cas e , your educat i on has been heavily subsidized by the
pe ople of Oklahoma and of the Uni t ed States .

Whi l e you have pa id a

high price, in t e rms of t i me, energy , and dol lars, nonetheless the
education you have received has required support far beyond the f ee s
you pa id.

These f unds came from pub li c sources, t hr ough tax monies,

and from private ben efactors, i ncluding alumn i and othe r i ndi vidua l s ,
corporations, and private foundations.

In a sense, all of us who a re

the beneficiaries of higher education should i mpos e upon ours elves the
status of li felong indenture t o repay that which has been bes towed and
t o ensure similar benefits and opportunit ies for tho se who will follow.
Our soc iety is now critically r eviewi ng all of i ts institutions and
traditions, ques tioni ng our pr i or i t i es and allocations of r es our ces .
Support of education at all leve ls is being cha l l enged .

For the first

t i me i n r ec ent memo ry , the American commitment to provide educational
opportuni ties -- an open door, with a second cha nc e -- seems genuinely
endangered.

Hope fully you , who are among the pri vileged to benefit

from higher education , will be a r t i cul at e spokesmen and ded icated
supporters of education to gua rantee compa r able oppo r tunities for
tho se who fol l ow .

III

As i n all othe r aspe cts of l i fe, with privilege goe s duty , the obl iga tion
to be responsible and r espons i ve .
careers will be varied.

Your persona l paths and professional

Ea ch will make his own cho ice (another Ameri can

prerogative which few in t he world share ) - - s ome will pursue furthe r
p r of e s s i ona l stud ies, l ea ding t o advanced degrees ; some wi l l go into

4

�business, e ithe r self-employed or work ing with others; others wil l
chos e opportunities i n the pub li c sector work ing for gove rnmental
agencies at lo cal , state or national l evels; s til l others will elect
to continue the a cademic life, i n r esearch, teachi ng or pub lic service .

Whatever route you choose, soci e t y has high expe ct a t i ons -- and great
need - - for your ta lents .

Hopeful ly you will be shake r s and shape rs

of a bette r t omorrow.

In t hat rega rd I wi ll share with you briefly

three sp ecific i deas .

But as a pre face f or those thoughts , i t wi l l be

useful to put ourselves, our lives, our times into some perspe ct i ve .

Each of us has stashed away i n memory ce rtain l ine s -- of poetry, from
literature, passages from the Bi b l e -- which have special meaning to
us.

One such which f r equent l y recurs to me a re the se line s fr om Edna

St. Vincent Millay The world s tands out on either side
No wider than the heart i s wide;
Above the world is stretched the sky,-No higher t han the soul is high .
The heart can push the sea and l and
Fa rthe r away on either hand;
The soul can split t he sky in two,
And l et the fa ce of God shine thru.
But East and West wil l pinch t he heart
Tha t cannot keep t hem pushed apart;
And he whose soul is fl at- -the sky
Will cave i n on him by and by.
The world stands out -- no wider	 than the heart i s wide.
5

�Any reasonab le person who reflects thoughtfully on today and t omorrow -on where mankind i s and where we're going -- find s the p r os pe ct sobering.
Recently I r ea d a dis turbingly pe s simi s t ic -- but pe rhaps distressingly
rea listi c -- book, An I nquiry I nto the Human Prospect , by Robe rt L.
Heilbroner .

Hei l broner suggests that three i ssues ab ove all others

shape the current human pred i cament .
words:

These can be summari zed i n three

popul ation , environmen t, war.

I t would be ni ce i f these were simple , t i dy issues that we could dea l
with forcefu l ly and directly .

But we i mmedi ately see that t hey are

not simple and neat ; they are complex, conf oundi ng and compounding ,
comp r ehensive , i nte r - r e l at ed .

One of the di l emmas of t he human conditi on

is that t he problems whi ch concern us are diffu s e , complex, permeating,
multi-disciplinary, generalized.

Thi nk of any current issue of major

s i gni fic ance -- f ood supp ly, po llution, health care, unemployment ,
ene r gy , t ransportation, education, international trade, t he j udic i a l
system , rural development , family l i f e , inf l ation, wo rld peace .
Simultaneously , the solutions devised by man are usua l ly specific,
simplisti c , sp ecialized, narrowly bas ed.

Thus, a serious discontinuity

ex ists bet ween the nature of the pr oblems which conf r ont us an d the
solutions which we contrive for dealing with them.

I'll not elabor ate on these three i s su es, s imply r emind you of them:

�Population -- a realization t hat the growth of human population
is the principa l an d most compelling threat to the surviva l
of the species (man);
Environment -- a growing appre ciation for the fragility of the
relationships within the earth's environmental milieu, with
an awareness of the mind-boggling consequences of our a ctions ,
implus ive or premeditated; and
War -- with no be tter r emi nde r than the words written 350 years
ago by John Donne "No man i s an island, entire of i t s e l f ; every man is a
piece of the continent, a part of the ma in; if a clod
be washed away by t he sea, Europe is the less, as wel l
as if a promontory wer e, as wel l as i f a manor of thy
fri ends or of thine own were; any man's death diminishes
me, because I am i nvol ve d i n mankind; and therefore
"

never send to know fo r whom the be l l tolls; it t ol l s
for t hee . "

No matter how we choose to classify man' s concerns, or from what
vantage point we elect to view them, ul timately i t become s clea r that
the quality of life for our generation and those to follow will be
determined basically by our progress in improving human relationships.
For whether we think in terms of the family, our home community, our
state or nation, or the world neighborhood, the pr i me determinant of
what life will be like in the years ahead will be a consequence of
man's ability to live in harmony, one with anot he r .

And the most

important decisions confronting us will not be dep endent upon our

7

�burgeoning te chnology, but instead will be value-based and value-laden.

The only hope for civilized soc iety i s that modern man will be more
successful than his p r ede ce s s or s in dealing with human aspirations,
reflecting contemporary values.

Your generation, more than mine,

shows promise of having this commitment and capacity .

But you have

not yet been really tested.

The real testing will come in tangible responses to tough al ternatives
for example, in the leadership you provide in preparing the American
people to accept a static or dec lining standard of l i vi ng in the
decades immediately ahead, adopting an entirely new concept of t he
quality of life, so that the peoples of other parts of t he world may
benefit more abundantly from the earth's finite reources.
to war over oil?

Will we go

Wil l we share our abundance with those less blessed?

Will the hungry of the world have f ood?

Your success will be determined not by the eleganc e of your rhetoric
but by the tangible consequences of your economic, social, and po litical
decisions.

IV

And now, to those three t angi ble and specific concerns which I share
with you as pe rsons who are the beneficiaries of education who are
committed to knowledge and learning and who wil l -- i n one role or
another -- be shapers of t he f ut ur e .

8

�First, the challenge of knowledge utilization, the application of
knowledge to problems of people.
know better than we do.

In most areas of human endeavor, we

Whether your career interests be in criminal

justice, history, the performing arts, engineering, agronomy , f ami l y
l i f e , sociology, health, or what have you, we must somehow mobilize
knowledge resources in new and creative ways to deal effectively with
human concerns.

In the complex life of today and tomorrow, the resources

of anyone discipline, body of knowledge or organization are usually
inadequate to deal effectively with significant issues.

Your generation

must pioneer in blending the richness of spec ialized fields of study
into more effective patterns for decis ion and action.

Second, the challenge of l i f e l ong learning.
indeed simp lier .

In the past, l ife was

My generation could approach life in three neat

blocks -- go to school, go to work, out to pasture.

Now, for a whol e

host of reasons, that patte rn is no longer adequate

-- burgeoning

knowledge, the accelerating rate of change, the complexity of issues,
the interre la t edness of human experiences.

You as educated pe r sons

must demonstrate a commitment to l ifelong learning, incorpora ting in
your own l i f e a continuing interaction between work, f ami l y , l e i s ur e ,
and learning.

And finally, that third challenge, i nvol vement .
requires individual involvement.

Effective democracy

A unique ingredient of our American

way of life is volunt~erism, those things which individuals do voluntarily,
because they want to.

Ma rgaret Mead has observed:

9

�"We l ive in a society that always has depended on volunteers
of different kinds -- some who can give money , others who
give time , and a grea t many who freely give their specia l
skills, full-time or part-time.

If you l ook cl os e l y , you

will see t hat a lmost anything that real ly ma tters to us,
anything that embodies our deepest commitment to the way
human life should be lived and cared for, depends on some
form -- more often many forms -- of vo lunteer ism."

This fact gives a distinctively humane quality to life i n America.
1 '11 suggest a topi c for your next rap session: - - "Thesis:

In a real

sense, the mark of a person's life is determined, abo ve a ll, by the
ways i n which le isure time is spent. "

I encourage you to be involved

voluntarily, beyond the mandate of the job -- providing leadership in
your profession and in your community.

v
While the prospects of an unknown futur e may be somber, the challenge
and the potential -- of tomorrow are as demanding and as exhi larating
as ever.

In an age when bigness and complexity seems characteristic,

it's important to maintain a proper perspective.

When the realities

of the everyday world seem almost overwhelming, I find the following a
useful reminder:

10

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11

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                    <text>Remarks by Russell G. Mawby
at May 11, 1987 Salvation
Army Centennary Dinner,
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Las t evening t he pol i c e a ske d the Salva t i on Ar my pe opl e
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pleased. They refused to do so and we re marched t o the
lockup, singing on t he wa y .
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Cr e ek. It recei ved a boo st i n 18 94 when civic leade r Pe t er Cr osby dona t ed
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�Margaret Mead "We live in a so ciety that alHays has depended on volunteers
of different kinds -- some who can give money, others who

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give time, and a great many who freely give their special
skills, full-time or part-time.

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                    <text>" IN THE BEGINNING... "
Commencement Address
given by
Dr. Rus sell G. Mawby
President, W. K. Kellogg Fou ndation
at
Naz aret h College
Kalama zoo, Mich igan
May 1, 1976
I

It is a pleasure inde ed f or Ruth and me to b e with you at Nazareth
Colle ge f or t his Commenceme nt cer emony.
stretch back more than a de c a de.

My r elationships with Nazareth

My pr edecess or a t th e Foundation,

Dr. Emory W. Mor r is , s erve d a s a member of your Board of Tru s tee s .

I

came to know your President, Dr. Lore, very we l l when h e served a n
int ernship a t the Foundati on a s a part of his doct oral proGram of
studies.

Through the years, as t he Foundati on has had t h e privilege

of a ss isti ng Nazareth in various

~ ay s,

I have come to r esp ect thi s

ins ti tuti on an d apprec i a t e i t s stude nts , f acult y, officers , and t r ustees .
Thank y ou now for this further pl e a suJ:"e of b e ing wi th y ou today.
To you who are gradua ting, I wa nt to add my c ongrat ulat i ons to t ho s e
already expres sed.

For each of you, t his is a n occ a s ion l ong awaited, on e

of those instances in life when a person can have both a sense of satisfac tion in past achi evemen ts and a spe cial excitement f or the futur e.

By

happy coincidence your gr aduat i on y ear is a special year in the life of
our country -- our Bicent enni al ob s ervance, an anni ve rsary when we
should . reflect on ou r hi s to ry and
col le ct i vely -- to t h e f uture.
with y ou.

h er:~ t

8.!je , a nd c ctrui t --- indiv iJually an d

I fe e l pri v i l eg ed to b e s har i ng

t i~i s

day

�2

I wou
ld adda wo
rd o
fc
o
n
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r
a
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h
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e
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l
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t
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. It
h
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r
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and
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s
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A
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I
fw
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�3
Each of us has st a shed away in memory certain lines - -of poetry ,
f r om l iteratur e, pa s sages from the Di b le - whi ch have special mea ni nc t o
us.

One such which fr equently r ecurs t o me are t h e se line s from Edna

St . Vi nc ent Millay The world stands out on e i t h er side
No wider than t he hear t is wide;
Above the world i s stretc hed the sky ,-No high er than the soul is h igh .
The h enrt can pus h the SEa and l and
Fa rthe r away on e i t h e r ha nd ;
The soul can split the s ky i n two ,
And l et t h e fac e of Ga d s hi ne thru .
But Eust and Wes t will pi nch the heart
Tha t ca nnot keep them pu sh ed ap art ;
And he whose soul is f lat- -the sky
Will cave i n on him by a nd by .
The world sta nds out- --no wider than the h eart is wide.
Any r ea s onable p er son who refl e cts thoughtfully on today and t.omor-r ow-con where ma nkind i s a nd where we 're go i ns- - f i nds the prospect soberin g .
Re c ently I read a d i stur b ingl y p ess i mist i c- - a nd perhap s dist re ssingly
reali stic- -book, An In quiry I nt o the Human Pro s pect, by Rober t L. Heilbroner.
Heilbroner s ugges ts that t hre e i s s ues above all others sha p e t he current
human predic ament.
envi rorunent, Hal' .

The s e can be summari zp.d in thre e wor ds : "populati on,

�4
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�</text>
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                    <text>....

"OX·
, YOKES, &amp; WHIPPLETREES"
Remarks by Russell G. Mawby, President
W.	 K. Kellogg Foundation
March 5, 1980
Annual Public Forum
Partners	 for Rural Improvement
Pullman, Washington
1.

I am delighted to be with you at the 4th
Annual Partners for Rural Improvement Public
Forum.
Thomas Jefferson once observed that the best
fertilizer is the footprints of the farmer between
the rows.

He referred, of course, to the importance

of personal attention and responsibility.

Although

I suspect most of you are not farmers, Jeff erson
might well have been talking about residents of
the Inland Empire and the Partners for Rural
Improvement Program, for that kind of independent
spirit and reliance on hard work is apparent in
your success.

Yours is the type of partnership
1

�for progress that in pioneer days found farmers
donating land for and helping to build rural
schools, and joining together to carve out what
is today our system of county roads.

In the cash

short economy of early America, citizens even
maintained the public roadway that abutted their
property as an option to paying taxes.

Some of

us wish we had that option today!
I thought of that on hearing of how the more
recent pioneer spirit in Eastern Washington
resulted, for example, in the taming of the steep
hillsides of the Palouse -- turning it into a
virtual garden of grain.

I thought of that

pioneer tradition in learning of PRI's ambitious,
and in most cases, successful efforts spanning a
host of cooperating institutions, rural communities
and their problems.

Teamwork -- reminiscent of

an earlier day, symbolized by oxen and horses and
2

�neighboring, and still essential to hUllian progress.
II.
I am often asked at meetings like this, why is
the Kellogg Foundation involved in rural Washington?
My answer is that the Foundation has had a long-term
involvement in rural development, wherever it was
appropriate and wherever it might help to solve
problems in a way that could be used by other
people in other regions.

The Kellogg Foundation

was established ln 1930 and during its first
decade of operation concentrated its efforts in
seven counties of southcentral Michigan.

The

major thrust of the Michigan Community Health
program was to assist the counties in improving
health care available to rural people through
establishment of public health services, including
efforts by county departments of health, outlying
hospitals and health centers, and public health
3

�education in the schools.

As a related effort,

the Foundation assisted in improvement of rural
education through establishment of consolidated
agricultural high schools.

This concern with the

quality of life in the countryside has continued
to be a major commitment of the Kellogg Foundation.
To illustrate various Foundation activities over
the past decade and a half, I could simply list a
number of projects to which we have provided
substantial support.

Such Foundation-assisted

projects have included:
the National Project in Agricultural
Communications at Michigan State University;
the National Agricultural Extension
Center for Advanced Study at the University of
Wisconsin;
the Center for Agricultural and Rural
Development at Iowa State University;
4

�the Agricultural Policy Institute at
North Carolina State University;
() the Eastern Kentucky Resource Development
Program of the University of Kentucky;
the Human Resource Development Center at
Tuskegee Institute in Alabama; and
Rural Leadership Development Programs of
Michigan State University, Pennsylvania State
University, Montana State University, the California
Agricultural Education Foundation, which involved
four state universities, and Washington State
Agricultural and Forestry Education Foundation
(Washington State University, University of
Washington, Whitman College and Whitworth College).
These are just a few of the major rural
development initiatives assisted by the Kellogg
Foundation and are, of course, in addition to
support of the PRI project.
5

One of the PRI

�partners, Wenatchee Community College, recently
received a separate grant from Kellogg as part of
a national program to encourage development of
local community resources centers in urban and
rural areas.
These all are projects which we categorize
as part of the Foundation's broad program in
agricultural and rural affairs and are those most
directly related to rural community development.
In addition, many of the projects ln the Foundation1s
other two major program areas -- health and
education -- are concerned with improving health
care delivery and educational opportunities in
rural America.

Historically, the Kellogg Foundation1s

commitment has been to the "application of knowledge
to the problems of people."

We have focused on

knowledge utilization; and new, innovative ways
to address significant social concerns.
6

It is

�our feeling that "what could and should be in
rural America is something better than what it
is."
III.
Certainly this audience is aware of America's
major rural development problems.

They are

problems which PRI is trying to deal with, in one
form or another, every day of the week.

America's

rapid economic growth in recent decades has
concentrated in large urban centers.

Our rural

communities' share of this general economic
growth is no where near that of urban and industrial
areas.
Of even more severe consequences has been
the maldistribution accompanying agricultural
technology.

Farmers with the capital to expand

land holdings and acquire more resources reflecting

7

�advanced technology have benefited from it; farm
workers with skills unadapted to other occupations
have sacrificed in real income as they were
replaced by bigger machines and capital technology.
Retailers and country towns have paid heavy costs
as their commerce and income dwindled because of
smaller farm populations and cost economies of
large-scale production and distributing operations
in agriculture.

To put it more directly, the

social environment of many rural communities has
eroded.

Declining income bases have made it

difficult -- even impossible -- to maintain
crucial health services, educational and recreational
services, and the types of general social services
all Americans lit erally take for granted.

Today,

we find too many country towns that have been, in
the words of Earl Heady in Communities Left Behind,
"scarred with crumbling dwellin gs, abandoned

8

�stores, and weed-covered streets."

Today, three

out of four of the rural poor live in small towns
and villages.

And more than 27 percent of occupied

rural housing is substandard; compared with 14
percent for urban areas.
Today, we see conflicting demands being
placed upon our rural communities.

In some

cases, rural areas are experiencing a new level
of population and general economic growth generated
by availability of natural resources for energy
exploitation.

At the same time, rural industriali-

zation will never restore equity throughout . t h e
American countryside because most country towns
and rural communities do not possess characteristics
for such natural resource, economic or industrial
development.

Indeed, economic and social well

being will continue to revolve around the surrounding
farm sector and the businesses and institutions
that serve the towns.
9

�Not long ago I visited a community hospital
in a county seat town of a rural county in southern
Michigan,

We were talking with two young physicians --

bright, competent, conscientious.

In the course

of our conversation they indicated that neither
of them was taking more patients, nor to their
knowledge were any of the other thirteen doctors
in the county.

I explained that I had moved onto

a small farm with my family and asked what would
happen if I called their office for a family
physician.

They indicated ' t h a t the response

would be, "We're awfully sorry, but we are filled
up.

If anything happens to any of the youngsters,

come to the emergency room at the hospital and
they will do what they can,"
I would suggest that the attitude of almost
casual indifference by the young physicians -- or
possibly a resignation in light of the magnitude
10

�of the problem -- is reflective of too much of
rural America today.

Whether we are a physician

practicing in a small town, county administrator,
school teacher, businessman, farmer, or feedlot
operator, we don't exhibit the type of civic self
initiative that resulted 1n that shaping of an
educational system, and network of roads for
rural America by our forefathers.

Today, if

there are health care delivery or other social
problems, we often look to the federal
government -- not locally

for answers.

We may

criticize business and industry for ignoring
their civic duties in rural America, but not look
to the farmer -- or farm organizations -- for the
same type or degree of active community involvement.
We tend to underestimate our ability to join
hands in order to solve problems.

11

�A special challenge confronts our institutions
of higher education, created and sustained as
knowledge centers in society.

In most cases our

colleges and universities -- especially land
grant universities -- have difficulty in linking
institutional resources with rural people and
rural community needs.

You, through PRI, are

making Eastern Washington an exception to these
generalities, but it may be useful to remind you
of the situation which commonly exists.

While

the rhetoric relating to r ural development ebbs
and flows, there has generally been too little
evidence that our educational institutions have
given a sense of priority and urgency to rural
problems.

Most universities are not equipped --

or are ineffectively organized in a fragmented
disciplinary structure -- to deal adequately with
the broad range of issues encompassed in rural
12

�community development, issues including health
care delivery, education, business and industry,
political structures and social services.
Most colleges of medicine do not concern
themselves in any comprehensive way with rural
health care delivery problems.

And most colleges

of education do not give major attention to rural
schooling and education al opportunities.

This

audience is familiar with related problems involving
colleges of agriculture.

When I was in Extension

work, we used to say "farmers have problems, and
colleges have departments."

As agriculture has

progress ed, there has been a specialization and
fragmentation -- in the structure of colleges and
departments, in research, in the industry of
farming, in the maze of farm organizations and
institutions which serve agriculture .

The colleges

of agriculture have pro gressively n arrowed their
13

�scope of concerns to an almost exclusive preoccupation
now with agricultural production and closely
related activities, with lesser concern for the
problems of the family, of health care delivery,
of social institutions and services, of education.
And while faculty members within a university's
college of agriculture will have broad responsibilities and titles in community development, they
are often hamstrung by organizational rigidity of
the institution itself.

We also find that the

typical agricultural research station or Extension
service simply does not have available to it the
intellectual and technical resources of the
university at large.

This is further compounded

by an insular mentality of many institutions
which seems to set them aside from the mainstream
of most community issues and needs.
14

�IV.

These deficiencies can be overcome only by
making community service activities -- Extension
work --part of the teaching function and part of
the institutional reward system at the colleges
and universities which are charged with serving
rural America.

PRI has become a significant

force in the redesign of the public service
activity in Eastern Washington.

It has become so

because all of its partner organizations are
committed, reflected by the incorporation of PRI
staff positions and budgets within the organizations,
contributions of direct salary and program funds,
provisions for faculty release time and services,
as well as other resources totaling, I am told,
more than $400,000 a year.
However, true expansion of your community
services roles, and of your organizational and
15

�program focus, will come only if PRI is capable
of moving its partners toward an expand ed strategy.
There must be as much institutional incentive
given for faculty to help their communities apply
existing knowledge to problems, as there currently
is for faculty to develop new knowledge and new
research.

You must help build an understanding

and appreciation for the role of Extension and
community service within the college and university
and you must continue to encourage expansion of
educational resources into 'the community.

Those

of you here today that are outside the university
or college structure may be particularly effective
in providing community support for such change.
PRI also needs to build upon its considerable
successes in this area:

for example, linkages

between faculty and students in the cooperatively
developed rural and urban planning programs at
16

�Washington State and Eastern Washington Universities.
And most of all, you and PRI must not lose
contact with the problems and the people you seek
to serve.

Several months ago, in Vienna, the

United Nations convened its Conference on Science
and Technology for Development .

Dr. Paul A.

Miller, former presid ent, and now a professor, at
Rochester Institute of Technology and a senior
program consultant to our Foundation, was an
observer at the conference.

Referring to techno-

logical developm ent and the need to link resources
with people's n eeds in the Third World, Dr.
Miller observed: "The repeated references (at the
conference) to the constraints of development
acknowledge that development goes nowhere without
popul ar und erstanding and participation:

adaptation

of technology to site specific situations; the
linkag es of delivery systems to local institutions;
17

�the importance of local, rural indigenous industry;
the critical need for local capacities for innovation
and entrepreneurship."
In thinking about related issues of rural
development in the United States, and right here
in eastern Washington, it occurred to me that the
situation is quite similar to that described by
Dr. Miller.

The key factor is not economic

relationships or adaptation of technology.

We

will go nowhere without popular citizen understanding
and participation.

We as individuals and as

Partners for Rural Improvement must make it
possihle for people to handle the process of
community developm ent.

To achieve that, we have

to carefully select the fabric of development
initiatives and tailor it to rural citizens'
values, aspirations, attitudes, s k i l l s and
leadership.

I know that PRI has b een doing th at
18

�through more than 85 different projects serving
rural communities and organizations over the past
four years.

Your use of task forces to assess

social impact of railroad abandonment on small
rural communities, and to examine potential
growth impact of energy development in Ferry,
Lincoln, and Spokane counties, seem to me to be
outstanding examples.

One of the reasons that

the Kellogg Foundation has been supportive of
Partners for Rural Improvement -- and one of the
reasons we believe PRI has been successful -- has
been its ability to recognize that most significant
problems in rural communities are complex, diffuse,
interrelated, multidisciplinary, generalized and
permeating.

PRI has resisted appro aches to

problems and propos ed solutions that are too
simplistic, discipline oriented, sp ecific, and
circumscribed.

PRI h 3s sought to deal with core
19

�issues rather than the fringes of community
concerns.

It has sought to emphasize the application

of existing knowledge and education in and through
its projects, and has, it seems to me, recognized
the reality that most important decisions confronting
us cannot be solved by burgeoning technology
alone, but instead are value based and value
laden.
Our ability to deal with rural problems in
the years ahead, to a large measure, depends on
the type of new organizational approaches reflected
by Partners for Rural Improvement.

A specific

example was PRI's involvement and response to a
county commission's need for a feasibility and
impact study relating to a proposed ski resort.
I have been told that a faculty member of the
local community college was identified to conduct
the study, and pertinent existillg data were
20

�procured from the regional planning commission.
State and federal agencies (including the office
of community development, state regional development committees, soil conservation service,
geological survey, and bureau of land management)
were contacted for their special expertise and
contributions.

Washington State University's

faculty in parks and recreation, wildlife management,
geology and rural sociology organized and prepared
the data.

Study results were presented through

PRI to the county commissioners; the results
formed the basis for the decision to move ahead
with the plan.

There are other, equally impressive

examples of PRI working with organizations in
natural resource development, training of governmental
officials, economic development, land use planning,
and delivery of human services.
21

�At the same time, I, for one, stand with
those citizens here in Eastern Washington and
throughout our great land, who strongly believe
that our educational institutions -- private and
public colleges, land-grant universities, community
colleges -- can and should do even more in terms
of coordinating and delivery of educational
services to and on behalf of the more than 57
million rural citizens of America; and in serving
as lead agencies in broad based, multi-agency
..
approaches to identification and resolution of

problems at the local rural level.

Each of you,

and Partners for Rural Improvement, are proving
it can be done.
You can be justifiably proud of your record
of collaboration and achievement.

We at the

Kellogg Foundation have been pleased to support
you.

I also hope and am confid ent that you and

22

�Partners for Rural Improvement won't lose sight
of what has been, and is, basic to your succ ess.
Which brings me -- at last -- to the end, and the
admittedly somewhat strange title of my remarks:
"Ox, Yokes and Whippletrees."

v.
I have a pair of oxen, -- steers trained as
the draft animal in pioneer America.

Conscious

of the pair's historic roots, I named them Yankee
and Doodle and they drive to oral commands only,
as they should.

With oxen, we use the yoke to

transform their strength to us eful energy.

With

horses, it's harness, whippletrees and eveners.
well-trained team, working together, can do the
job.

But if they are not together when they hit

the yoke or the collars, they'll work against
each oth er, with disastrous results.
23

A

�The uniqueness and the success of Partners
for Rural Improvement has been its emphasis on
the team approach in harnessing the power and the
potential of institutional and individual citizen
partnership for solution of rural problems.

The

approach is as old as the use of ox yokes and
whippletrees in America.

It is also as relevant

and as challenging as anything facing our nation
today and in the 19805.
Thank you.

24

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                <text>Charities</text>
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                <text>Speeches, addresses, etc.</text>
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                <text>Agriculture</text>
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            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
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            <description>The file format, physical medium, or dimensions of the resource</description>
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            <description>The nature or genre of the resource</description>
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    <fileContainer>
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                  <elementText elementTextId="451330">
                    <text>~~

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