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PEP PER, HAM I L TON 2\, S C H r::: ET Z
A TTO R NEYS A T LA W

....A MES .. . MOO R E
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R ICHAR D M . R I I"4D L E.R
ALL EN K . H AL P E RI N
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P E"'i'E R C . W I L Ll AM ~

12 3 SO UT H B RO AD S TREET

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4

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(2 15 ) 545 -1234

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(71 7) 23 3 - e 4 8 3

( 2 0 2) 46 7-6 5 00

BARB A RA ~ . W A S H S URN

DRAFT
S.

2475, A BILL TO A11E ND THE INTERNAL REVENUE CODE OF 1954
TO r-10DIFY

7 H:G

CHARITAB LE DIS TRIBUTION

REQUIREME NTS I MP OSED UPON P RIV ATE FOUNDATIONS
(TE L

~n NH1U M

DI STRIB UTI ON RULE OF SECTION 49 42)

Written Statement and Oral Testimony Presented
to The Senate Cummitt e e on Finance
on Thursday, April 8, 1976

By the	 Ad Hoc Cor.unittee on Famil y Found ations:
The HOITilel Foundat ion

The Kellogg Found ation
The Kresge Foundation
The Lilly

Endo~nent,

Inc.

The Mac lellan Foundation
The Pew Memori a l Trust
The Jo s eph B. Wh itehea d Foundation

PLEASE REPLY TO WASH IN GTON O FFICE

�- 15 (

"

A staff established to p:::-occss applications for $1,500,000
will be inadequate for $2,100,000;

likewise, the expectations

of charity built on"a year when $2,100,000
not be met when a lower year follows.

lS

distributed will

One of the frequent

challenges to the foundation is to engage in new and innovative
activities.

This means fuller exploration of the nontraditional

applications and probably
grant.

a

longer time between application and

At any rate, the fluctuating minimums -- particularly

at an unrealistic level -- will obviously be counter-productive
to any d esize to get into fields requiring greater attention per
application.

This serves to prevent foundation managers from

being efficient and frustrates the objectives of foundation
grants.

The final member of our panel presenting testimony is
Drc Russell Mawby,

Creek. Mi ch i g a n .

President of the Kellogg Foundation, Battle

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                    <text>...

ORAL STATEHENT
BY
RUSSELL G. MAWBY

I.

INTRODUCTION
~M..-

~~~~~~ s

Russell Mawby,

President of the

W.K. Kellogg Foundation of Battle Creek, Michigan.
I am appearing this morning as Chairman of the Legislation
and Regulations Committee of the Council on FouJdations, a
nonprofit, membership organization whose membe D'
some

~ Af o un d a t i o n s from across the country.

include

~h

~n

W--&lt;-

appreciate s the opportunity to testify this morning on S.
464, a bill of vital importance to foundations and their
charitable beneficiaries.

Wi t h

~he-5tibeGmm4 t~ee~~ermi s sio

I will focus on the income payout issue; the bill also
~~
includes three useful technical changes. - These are addressed
in my prepared statement.
The Importance of Foundations
As the members of the panel have already
ges

e~

,,;.,....~c_

' -

foundations playa special and vital role in re-

sponding to the needs of our society"-.f

e . /q u e

react quicKly to emerging social concerns; they
forefront of adva ncing medical and scientific
research; they nurture important new institutions; and
y bar after year they also meet basic needs of the American

L--:--

. t he
i
peop I e 1n
e1r
commun1. t'1es.

�- 2 Safeguards on Foundation Performance
To insure that foundations faithfully discharge
their public trust, Congress has

~

enacted a compre-

hensive and detailed set of rules regulating every
aspect of foundation operations.

In setting up this system

of regulations, Congress explicitly and decisively rejected
proposals to require foundations to go out of existence
after a fixed period.

In particular, the income payout

requirement was specifically not designed either to erode
the purchasing power of foundations or to restrict foundation
investment policy.
Impact of Present Law on Foundations
Unfortunately, the long-term ability of foundations
to continue to support the vast array of charitable activities to which they are committed is in serious doubt.

Why?

Because as a result of the high inflation and high interest
rates of recent years, the requirement of present law that
foundations distribute their entire current income is
contributing to rapid erosion of foundation assets and is
distorting foundations'

investment policies.

Present law requires foundations to distribute
annually the greater of 5% of the value of their investment
assets or their entire current income.

The basic objective

of this payout rule -- to insure that every foundation makes

�-

3 -

a substantial current distribution to charity -- is sound.
On the other hand, under current economic conditions the
requirement that foundations distribute their entire current
~
-k
income
~~~
-~~ -~~~
delayed death sentence. ~

When Congress enacted the income payout rule,
current yields on a well-managed, balanced portfolio were
significantly below 5%; inflation had averaged bet e~n 2% ~
a

3% over the preceding decade; and stocks were growing in

value much more rapidly than inflation.

Today interest

rates on debt securities like Treasury bills and certificates
of deposit range from

~~~~~

13% to

~most

17%; inflation

persists at 10% to 12%; and real stock values have declined
sharply over the last decade.
Under these radically different economic conditions, the income payout requirement makes it virtually
impossible for a foundation to preserve its future grant
capability.

While colleges, universities, and every other

class of charitable organization can take advantage of the
high yields available on bonds and other debt investments to
help preserve their charitable purchasing power, foundations
cannot.
If a foundation continues to invest in a diversified

{po r t f o liO including substantial debt holdings, it can expect

�- 4 to earn high current yields, but will be required to distribute
the entire yield and consequently can do nothing to offset
inflation.

If inflation persists, a foundation with such

holdings will find itself shrunk to 1/3 of its present -already diminished -- size in 30 years.
On the other hand, a foundation which wishes to
preserve its future capacity to serve its charitable beneficiaries must skew its investment decisions to select its
holdings largely from those which have low current yields.
Unfortunately such investment strategies also carry significantly greater risk than traditional, more conservative
and more balanced foundation investments.

For example, many

investment advisors are urging foundations to buy "growth"
".-

stocks, real estate, commodities, and stock of foreign
.",

corporations, or at least to invest in securities with
(./

/"

nominal yields well below 5%.

In a recent study (attached

to my full statement) Professor Peter Williamson of the
Tuck School of Business at Dartmouth concluded that this
investment strategy was simply too risky for most foundations.
Consequently, the income payout rule presents
foundations with a genuine dilemma.

Traditional investment

strategies result in rapid erosion of grant capability while
alternative strategies involve inappropriate risks.
As a result of these factors, foundation assets
in real dollars have fallen dramatically

~~

widespread termination of foundations

~

there has been

Meanwh "ie, the

rate of creation of new foundations has fallen dramatically __

+-

�-

S. 464:

5 -

The Solution
S. 464 is designed to cope squarely with these

problems by amending the law to remove the requirement
that foundations distribute their entire current income,
while leaving in effect the requirement that they distribute
at least 5% of their assets' value each year for charitable

/

uses.
The maintenance of the 5% distribution rule
represents an appropriate balance between foundations'
immediate support of current charitable enterprises and the
very real need to maintain the ability of foundations to
continue that support in the future.
reasonable one.

n ee ~

.,~ ~

~

ro esso~

i

The 5 % level is a

1 ~~~

i mson~ ~

indicates that, over the period 1926 to 1979, the real
return on a balanced portfolio s u eh a s

h os e

s e~ e c t e

c o l l e ges and univers j,t ::i:e-s was approximately 4.5%.

t

by

In more

recent years the real return has been significantly below
that figure.

Consequently, a payout requirement of 5% fixes

foundation distributions to charity somewhat above the full
real return on their assets.
On the other hand, by eliminating the income
payout rule, S. 464 eliminates an artificial constraint
imposed on foundation investment decisions by the tax law,
and removes

unintended by

Congress in
Foundations
464 as a way of protecting the lon g
ability of foundations to serve society.

t~

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MAR 25198
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. MAWBY
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�SUMMARY

Foundations playa special and vital role in
responding to the needs of our society.
Unfortunately, the
ability of foundations to continue to support charitable
activities is in serious doubt.
From 1972 to 1979 the real
value of foundation assets fell by nearly 40%, and from 1970
to 1979 foundation grants fell from 9.2% to 5.2% of all
charitable contributions.
As a result of high interest rates and high
inflation, the requirement of current law that foundations
distribute their entire current income has contributed
significantly to this erosion of foundations" ability to
serve the public. While all other classes of charitable
organizations can use the high yields available on certificates of deposit and other debt securities to try to preserve their charitable purchasing power against the inroads
of inflation, foundations cannot. Consequently, foundations
must either accept the rapid erosion of their grant capability
or skew their investment decisions in favor of more risky
investment strategies offering the chance o .c i~
appreciation.
.
I
Neither of these damaging results was intended by
Congress when it enacted the payout rule in 1969.
In :fact,
in 1969 Congress specifically rejected a proposal to limpose
a fixed duration on foundations' period of e istence~
S. 464 would amend the payout requirement .
to eliminate the damaging effects of current law. Specifically, S. 464 would eliminate the requirement that foundations distribute their entire current income while leaving
in effect the requirement that they distribute annually 5%
of the value of their investment assets.
By maintaining the
5% payout requirement the bill would insure that all foundations continue to make substantial current charitable distributions.
Indeed, 5% is more than historical real returns
on a balanced investment portfolio. At the same time, by
eliminating the requirement that foundations distribute
their entire current income, S. 464 would give foundations
the investment flexibility which they need if they are to
preserve their long-term ability to serve the public.

�Statement by
RUSSELL G. MAWBY
before
Subcommittee on Taxation and Debt Management
of the
U.S. Senate Finance Committee

10:00 a.m., March 31, 1981
Washington, D.C.
S. 464:

I.

THE FOUNDATION PAYOUT
REQUIREMENT

INTRODUCTION
My name is Russell Mawby.

I am Chairman of the

Legislation and Regulations Committee of the Council on
Foundations (the "Council").,

The Council on Foundations

is a nonprofit, membership organization whose members
include some 900 private foundations from across the
country.

The Council appreciates the Subcommittee's

invitation to testify on S. 464, a bill of vital importance
to foundations and their charitable beneficiaries.
Current law requires that private foundations
annually distribute to operating charities the greater of
5% of the value of their investment assets or their total
current income, that is, total income less long-term
capital gains.

Because of persistent high interest rates

�-

2 -

and high rates of inflation, the requirement that foundations pay income above 5% of asset value seriously distorts
their investment decisions and reduces the long-term capacity
of foundations to support charitable work.

s.

464 would eliminate the requirement that all

income be paid out, but would not alter the present rule
that foundations must each year distribute for charitable
purposes at least 5% of their asset value.

Because S. 464

preserves this 5% distribution requirement of present law,
it insures that foundations will continue substantial current
support of charitable activities.

At the same time, it

would give foundations the investment flexibility which they
so desperately need if they are to preserve their continued
ability to respond to human needs.
II.

WHY WE WILL NEED FOUNDATIONS IN THE FUTURE
Foundations contributed 9.2% of all charitable

gifts from private sources in 1970; by 1979 they accounted
for only 5.2% of such gifts.

This diminution in the

capacity of foundations affects the entire charitable sector.
Foundations give charitable, educational, cultural and
scientific service organizations an alternative source of
funds to government support.

Foundations provide venture

capital to the philanthropic sector by funding new ideas
and new enterprises and by helping new agencies and new groups

�-

to gain a toe-hold.

3 -

Foundations fund many of the sector's

research and development efforts, and use their relatively
flexible resources to meet society's emergencies and its
newly perceived needs.

Accordingly, in the measure that

foundation grant capacity is less in the future than it is
now, operating agencies and philanthropy as a whole will be
more vulnerable, less able to react to emergency, less able
to take advantage of opportunity, and less able to plan for
the future.
The early years of foundation giving in the United
States offer dramatic testimony to the service foundations
render.

"I

In those years, foundation funds helped free the

South of hookworm, virtually eliminated malaria and yellow
fever from l the United States, and reformed medical education
to rank American health care wi th the world's best.
I

In later years foundation funding of science

supported Goddard's early research in rocket engineering,
the construction of the first nuclear accelerator, the
development of the electron microscope and the oscilloscope,
and research leading to our current knowledge of DNA which
some observers term the single most significant advance in
biology in this century.
When television emerged, private foundations
recognized its educational potential and gave massive

�- 4 support.

All 282 public TV stations received foundation

funds for equipment, operation and other services, and one
foundation alone committed $293 million to public TV in the
25 years beginning in 1952.
Following World War II, foundations mirrored
the society in responding to the aspirations of Blacks and
other minorities to achieve full status as citizens and
participants in the bounty of our society.

There was a

trend from research toward action in housing, education,
employment and inner-city problems.
As the decade of the 80's begins, foundations seem
to be emphasizing regional approaches, working toward cooperation among themselves and with government.
growing emphasis on

comm ni~

There is a

development and the preserva-

tion and furtherance of neighborhoods and communities.
At the same time, foundations have continued to
support research at private universities and have sought to
strengthen traditional institutions in their role as private
alternatives to government-funded institutions.

Foundations

provide technical assistance and financial support to
community groups of every kind; they grant funds for the
special needs of the local hospital and the local school;
they provide services for the preschooler and for the elderly.
Foundations continue to support art and cultural activities
as well as traditional social service organizations serving
youths, the aged and all other groups in our society.

�- 5 -

The need for foundations to support innovative
charitable activities will be as great tomorrow as it is
today.

It would, therefore, be shortsighted to apply so

many foundation resources to current problems at the sacrifice
of the capability of foundations to respond in the future as
they have in the past.
What foundations have done in the past suggests
what foundations can do in the future -- if they have
sufficient resources.
III. FOUNDATION GRANT CAPABILITY IS RAPIDLY ERODING
However, the rapid erosion of foundation grant
capability in recent years threatens to eliminate foundations
as a vital part of American philanthropy.

This decline

in the real value of foundation assets, and thus foundation
grant capability, is documented by data presented in the
most recent edition of The Foundation Directory and
summarized in the chart on page 6.

The chart shows the

changes, for all foundations with assets of over $1 million,
in both the nominal and real value of assets over the
period from 1965 through 1977.

These foundations account

for 93% of all foundation assets and 92% of all foundation
grants.

As the chart indicates, foundations enjoyed a

significant increase in both the nominal and real value of
their assets from 1965 through 1972.

However, from 1972

to 1977 the nominal value of foundation assets increased
only slightly and the real value fell by 29.2%.

�6

�- 7 While comprehensive data such as that contained
in The Foundation Directory are not available for the period
since 1977, data collected by the Council on Foundations in a
recent survey of its members indicate that the decline in
the real value of foundation assets has continued.

From

1977 through 1979 the real value of the assets of the
foundations surveyed declined by approximately 11%.

Thus

over the eight year period from 1972 through 1979 the real
value of foundation assets fell by almost 40%.

If the

erosion continues at this rate, in twenty years the ability
of foundations to support charitable activities will be only
a quarter of what it is today.
As these figures suggest, what is at stake is not
the continued existence of

~

particular foundation, but

rather the continued ability of foundations as a whole to
support important charitable works.

Because these figures

take into account gifts of additional assets to both
existing and newly created foundations, they demonstrate
dramatically that the flow of new capital into the foundation
sector has been insufficient to offset the erosion of the
existing assets of foundations.

In fact, as a result of the

restrictions imposed on private foundations by the Tax
Reform Act of 1969, there has been very widespread termination
of foundations while the rate of creation of new foundations
has fallen dramatically.

This trend has been clearly documented

in a study prepared for the National Commission on Private

�- 8 Philanthropy and Public Needs, the results of which are summarized in the chart on page 9.

The study examined the rate

of creation and dissolution of foundations during the period
from 1968 through 1972 in twelve key states, which together
account for over 50% of all foundations.

It demonstrated a

sharp decline in the rate of creation of new foundations
from 1968 through 1970.

Over the same period, dissolutions of

private foundations increased dramatically, to a level far in
excess of the "birth rate" of new foundations.

This data on

foundation "birth" and "death" rates, as well as the sharp
decline in the real value of total foundation assets, clearly
show that new money flowing into the foundation sector is
insufficient to offset the rapid decline of existing foundation
assets.
IV.

CONGRESS NEVER INTENDED TO REDUCE FOUNDATION CAPABILITY
The experience of foundations throughout the country

indicates that the present requirement that foundations
distribute annually all of their income is a major factor
contributing to this alarming erosion of foundation grant
capability.

Indeed, foundations are being forced to spend

themselves out of existence by their inability to reinvest
any of the income they earn in excess of the 5% minimum
payout amount.

It is absolutely clear that Congress never

intended that the payout requirement have this effect.
During the decade preceding enactment of the
payout requirement in 1969, inflation averaged only 1.9%.

�-

9 -

Fo u nda t ions Esta bl ishe d/T erm inated, 1968· 1972 .
Cumu lativ e of 12 States

- - - - - New Foundations
Est ab lished

1,300
1.200
1,100

- - - - Existing Foundations
Terminated

,,
\

\

\

,,
,

\

\

1.000
900

\

,
\

\

\

\

,
\

800
700

\

\

\

\

\

\

\

600

,
\,

\

\

\
\

500

\

\

400

\
\

300
200
100
'68

\

'69

\

\

\

\

,-------- ......... --

\

'70

'71

- ........
' 72

Year
F rom "Anal ysis of F ou nd at ion Ce nter Da ta o n Crea tion, Di!&lt;.&lt;olution an d Recl assifIca tion
of Prrvare F ounda tions, " Washingto n, D.C. , Oct ober 25. 1974. p rep are d by Cap lin &amp;.
Dry sdale and The F ou nda ti on Center in Washington, D.C.

�- 10 It is not surprising, therefore, that in formulating the
payout rule neither Treasury nor the Congress devoted significant attention to the effect which the required distribution
of all current income would have in a highly inflationary
environment.

The Congressional debate makes it clear,

however, that the Congress did not intend the payout rule to
require that foundations distribute at so fast a rate as to erode
the real value of foundation assets.

Senator Percy, the

leading sponsor of the minimum payout provision finally adopted,
made this clear in the following statement:
The percentage should not be so high as to amount
to a delayed death sentence. A foundation with a
well-managed investment portfolio should be able to
maintain its size and to stay abreast of changes in
the value of the dollar. However, the current needs
of our society for philanthropic funds are so
great that I consider it inappropriate to permit
foundations to grow, in size, without making an
adequate current contribution to philanthropy. A
payout percentage which will permit a well-managed
foundation portfolio to maintain its size while
making a productive contribution to charity,
represents an equitable balance between the pressure of society's current needs and the interest
of future generations.
Congo Rec., Nov. 24,
1969, S.15950 (Emphasis added.)
Congress has demonstrated a continuing commitment
to reevaluate the payout requirement to preserve this principle
of nan equitable balance."

For example, in 1976 Congress

concluded that the 6% minimum distribution requirement,
coupled with the requirement that this minimum distribution
percentage be adjusted annually to reflect any increases in
prevailing interest rates, "could have damaging effects on
the continuing viability of many foundations."

In response,

�-1
1-

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V
.
	

THE EFFECT OF THE PAYOUT REQU
IREMENT
INAN INFLAT
IONARY ENV
IRONMENT

I
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�- 12 radically as the rate of inflation has risen from the 2%
level prevailing in the 1960's to the 10% or higher level of
today.

This change is attributable to the fact that in a

period of high inflation the nominal return on all investments
increases.

In the case of bonds and other debt securities,

this increased nominal return takes the form of higher
interest rates.

However, only a fraction of this higher

nominal return represents real income to the bondholder.
The remainder is in fact merely a replacement of that part
of the bondholder's capital consumed by inflation.

Yet the total

income payout rule requires that all this nominal income must
be distributed.
When examined in this perspective, it is clear that
a payout rule that requires foundations during a period of
inflation to distribute the entire nominal return on their
assets is the practical equivalent of a requirement that they
annually distribute a portion of their corpus.

The inevitable

effect of such a rule is to reduce their future grant capability
and, continued over time, to reduce them to virtual incapacity.
To the extent that foundations hold securities
that reflect current high interest rates such as certificates
of deposit, the present requirement that they distribute all
current income has precisely this effect.

The entire nominal

return on such debt investments generally comes in the form
of current income.

Foundations must distribute the entire

nominal return and can do nothing to offset the inflationary
erosion of their assets and their future grant capabilities.

�- 13 The manner in which rising inflation rates
fundamentally alter the effect of the income payout
requirement has been clearly demonstrated in a study
prepared by the Charles Stewart Mott Foundation of Flint,
Michigan.

The Mott Foundation analyzed the effect of the

current income payout requirement on the performance of a
typical foundation portfolio with initial assets of
$1,000,000 under conditions of 2% inflation and 10%
inflation.

For purposes of the analysis it was assumed

that the foundation's assets would be invested 60% in
common stock and 40% in bonds -- a portfolio mix reflecting
the traditional investment strategy of foundations and
other endowed charities -- and that the rates of return
on these investments would be comparable to historic rates
of return over the period from 1926 through 1978.
The results of this analysis are presented
in the chart on page 14.

(Figures supporting the chart

are included as Appendix 1).

Example I assumes a 2% rate

of inflation and depicts the changes in both the purchasing
power of the foundation's grants and the real value of the
foundation's assets over a 30 year period.

This example

corresponds roughly to the conditions that prevailed in the
period before Congress enacted the 1969 payout

re

~rement.

Given this low rate of inflation, under present payout
rules the real value of the foundation's grants falls by
only $3,000 over 30 years -- from $50,000 to $47,000 -- and

�EXAMPLE I

T\\·o Pe rrcn r Inflation with Current Payout.

51 .0 00.000

1!l ilO

If

II I

199 0

S 48 .00 0

200 0

~ ,~

n

1.r ll) l \

::;')fj:.!.l HIlI

:54 7 .0 0 0

20 10

- 14 -

, ir ~ tnt

Value of the Securities Portfolio"

Purchasing Power of Income Distributed"

~ t~ .

n

19 HO

19 80

s' ln.ooo

~

~

(See Table III· Portfolio II)

EXAMPLE II
Ten Percent Inflation with Current Payout Requirement

Value of the Securities Portfolio

Purchasing Power of Income Distributed
:;;88.0 00

S 1.0 00.000

.% 1.000

:3G90.000

542.0 0 0

D

1~

19 90

20 0 0

:W lO

D
$477, 000

529. 0 0 0

1!)90

19 80

(See Table IV· Portfolio I)

20 0 0

D

5:l29.000

2010

EXAMPLE III

Ten Percent Inflation with Five Percent Straight Payout Requirement

Purchasing Power of Income Distributed

Value of the Securities Portfolio
S 1.000,000

"' ;iO .OOO

1980

S49.00 0

548.000

1!190

2000

"Porr Iolio Compositi on : fiO'7. stocks. 40'7(. bonds
In itial Portfolio: :31 million

:598 2 .0 0 0

$%4 .000

S!)4 7 .0 0 0

2000

2010

547.000

2010

1980

(See Table IV· Portfolio II)

1990

�- 15 the real value of the foundation's assets declines from
$1,000,000 to $943,000.
However, as shown by Example II -- which more
nearly corresponds to today's conditions -- this picture
changes drastically when the rate of inflation rises to 10%.
The purchasing power of the foundation's grants is somewhat
higher in the early years of the 30 year period

precisely

because the foundation is forced by the current income
payout rule to distribute part of its corpus.

However,

because of this erosion of corpus the purchasing power of
the foundation's grants falls rapidly.

By the end of the 30

year period the real value of these grants is only $29,000.
Over the same period, the real value of the foundation'Os
assets has fallen from $1,000,000 to $329,000.
Finally, Example III shows that the proposed
modification of the payout requirement would significantly
reduce this erosion of foundation grant capability . in an
inflationary economy.

Under the proposed payout requirement

the foundation would be required to distribute an amount
equal to 5% of the value of its investment assets and could
use income in excess of 5% to preserve the charitable purchasing
power of its grants.

Under this rule the foundation would

be able largely to offset the effect of continued 10% inflation.
Indeed, the purchasing power of the foundation's grants
would be only $3,000 less at the end of the 30 year period
than at the beginning, having fallen from $50,000 to $47,000.

�- 16
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.
V
I
.
	 THE INCOME PAYOUT RULE D
ISTORTS
FOUNDAT
ION INVESTMENT DEC
IS
IONS
I
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�- 17 amount equal to the 5% minimum distribution requirement, and
to seek to realize the remainder of its total return in the
form of long-term capital appreciation.

To accomplish this

goal, the foundation must invest a greater portion of its
total assets in stocks and other assets offering the possibility
of capital appreciation.

However, it is well established

that the risk associated with such equity investments is
significantly greater than that associated with bonds and
other debt securities.

Indeed, a frequently, cited historical

study of investments compares standard indices and concludes
that common stock investments have involved risk four times
as great as bond investments.*
-I

Moreover, there are risks

in anY"lOng tterm investment strategy which forces foundations
toward an unbalanced approach.

It is better if foundations

are free to adQpt a prudent balanced strategy combining some
fixed income investments and some equity investments.
Statistical data are not available to suggest
the extent to which foundations have adopted such higher
risk investment strategies.

However, it is known that

investment advisors are recommending such strategies to
their foundation clients; suggesting, for example, such
nontraditional investments as call options, deep discount
bonds, commodities, timber holdings and foreign equity
investments.

It is also clear that the present payout rule

provides a strong incentive for foundations to accept this
advice.

By thus encouraging foundations to assume greater

* Ibbotson and Sinquefield, "Stocks, Bonds, Bills, and
Inflation (1926-1978)," p. 23.

�- 18 risk, the present payout rule is further jeopardizing their
future grant capability.
Commenting on this dilemma, Professor of Business
Administration, J. Peter Williamson of Dartmouth College and
the University of Virginia writes,
"Long-term bonds, and from time to time
short-term instruments, offer high current
income coupled with declining real capital
value. Common stocks offer significantly
lower current income coupled with a reduced
likelihood of loss of real capital value.
The foundation seeking the greatest chance
of maintaining the purchasing power of its
investments will be driven to the lowest
yielding cornmon stocks, which generally constitute the most risky securities available.
The foundation choosing a prudent balance
between risk and return has been forced in
recent years to accept a higher current
income and a substantial deterioration in
real capital value. What the distribution
requirement in Section 4942 has aone is to
create a situation in which the only chance
a private foundation has of minimizing capital
depreciation is to pursue an extraordinarily
high risk investment strategy. Any reasonable
balance between risk and return must lead
inevitably to erosion of the real value of the
portfolio.
There is no logic in a distribution rule that
forces this choice upon a private foundation.
If the purpose of the legislation is to prevent
this imbalance between growth and distribution,
then the minimum investment return rule alone
would serve that purpose without the perverse
results of the requirement that current income
be distributed,"
A copy of a recent study by Professor Williamson of the
impact of the payout requirement on foundations is attached
as Exhibit II.

�- 19 W
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�-

20 -

years, 30 years or 5 years the average real return on a well
balanced portfolio has been less than 5%.

Thus, a payout

requirement of 5% will ensure that foundations distribute to
charity the entire real return they can expect from their
invested assets -- and probably a little more.
The extent to which the proposed payout rate would
result in a short-term decline in foundation grants is
difficult to predict.

Certainly there will be some decline.

But the scale of this decline should be seen in perspective.
It is clear that certain classes of foundation grants would
be unaffected by the change in the payout requirement.
Grants by company-sponsored foundations, for example, would
be unaffected.

These foundations normally hold small endowments

and pay grants primarily out of current contributions received
from the sponsoring company.

There are also substantial

amounts distributed by other foundations that are essentially
mechanisms for current charitable distributions of individual
donations.

These will be unaffected.
Some endowed independent foundations may well choose

to continue to pay amounts somewhat in excess of 5% of the
value of their investment assets, either as a matter of program choice or because they are required by their charters
to payout all of their income and/or to payout principal
amounts, as well.
In the aggregate, all independent foundations pay
out now about 5.7% of asset value each year.

If all independent

�- 21
foundation giving was reduced to the 5% minimum investment
return -- and, for the reasons stated above, the decline
would not be the full amount -- the result would be a
decrease in immediate contributions to the philanthropic
sector of about one-half percent of total charitable giving,
since all foundation grants account for only about 5% of all
private giving for charitable purposes.
This short-term reduction in distributions is
clearly justified as a way of insuring that foundations
can continue support in the future.

Indeed, as we have

noted earlier, the philanthropic sector would over time
recoup the immediate reductions as payout increased as a
result of foundations preserving their endowment value instead of quickly distributing corpus at
VIII.

cc~ er te

rates.

TECHNICAL AND ADMINISTRATIVE AMENDMENTS
In addition to its principal provision amending

the foundation payout requirement, S. 464 contains three
technical amendments which will eliminate unnecessary
administrative burdens imposed on foundations by current
law.

The Council on Foundations strongly supports the

enactment of each of these amendments.
Exception to Foundation Record-keeping
Requirement For Small Grants
Current law requires that a foundation making
grants to organizations not recognized as public charities
comply with detailed record-keeping and reporting require-

�- 22 ments.

These so-called "expenditure responsibility" require-

ments are particularly burdensome for small foundations
which often lack the administrative resources to comply with
the requirements, and which as a result are simply unable to
make many worthwhile grants.

Larger foundations also frequently

decide to forego small grants to nonpublic charities in
order to avoid this burden on their administrative resources.
As a result of this requirement, many small-scale
but highly beneficial charitable activities cannot attract
the foundation support they need to survive.

In practical

terms, the cost of this requirement must be measured in
terms of the summer youth program, the community cleanup,
the local drug abuse prevention effort which never happens
because of a lack of foundation support.
To eliminate this clearly unintended result,

s.

464 would amend current law to provide a $10,000 de

minimis exception under which a foundation would not be
required to comply with the expenditure responsibility
requirements if its grants, along with those of all related
foundations, to a single grantee did not exceed $10,000 in a
given year.

This amendment would not in any way affect the

substantive rules which require that every foundation
grant, large or small, go to support a recognized charitable
activity.

Nor would it relax the expenditure responsibility

requirements for large grants, where they are justified by
the large amounts of money involved.

Instead, this amendment

�-

23 -

would merely recognize that the record-keeping and reporting
requirements which are appropriate for large grants are
counterproductive when applied to small grants.
A Workable Definition of "Family Member"
The private foundation rules impose severe restrictions on the business relationships which may exist
between a foundation and its "disqualified persons,"
and even inadvertent violations of these restrictions trigger
substantial penalty taxes.

Under current law, "disqualified

persons" with respect to a foundation include substantial
contributors to the foundation and all of their lineal
descendants, regardless of how many generations separate
these descendants from the original contributor.

This rule

can impose a great administrative burden on private foundations,
the magnitude of which increases geometrically with each
passing generation.

For example, many of the country's

largest foundations were established early in this century,
and the managers of these foundations must keep track of
hundreds of lineal descendants of substantial contributors
in order to avoid inadvertent violations of the foundation
rules.
To eliminate this waste of foundation resources
without undermining the effectiveness of the foundation
rules, S. 464 would amend the definition of "family members,"
and thus of "disqualified persons," to include only children
and grandchildren, rather than all lineal descendants, of

�substantial contributors.

24 In those few cases in which more

remote descendants continue to be actively involved in the
operation of the foundation, they will still be treated as
disqualified persons by virtue of being foundation managers
or the children or grandchildren of such managers.

Thus the

proposed change will create no potential for abuse, and will
increase the amount of foundation resources available to
support charitable activities.
Elimination of Unreasonable
Administrative Requirement
[TO FOLLOW]

�- 25 IX.

CONCLUSION
Foundations strongly support the basic objective

of the payout rule and they believe that the 5% minimum
payout requirement should be maintained.

In supporting S.

464, foundations seek only the elimination of the requirement that they payout such income as they receive above 5%.
The ability of foundations to support vital charitable
activities in the future as they have in the past is threatened
by the present requirement that foundations distribute their
entire current income.

Elimination of this requirement

would contribute significantly to the preservation of the
future grant-making capability .of foundations.
We must expect that the needs of the future will
be as compelling as are the concerns of today.

If we

permit foundation endowments to erode, the charitable sector
will be unable to calIon foundations as alternatives to
government at special times of need.

American charity then

will have lost much of its flexibility and perhaps, over
time, some of its freedom.

Congress should enact S. 464 to

forestall these consequences, which have resulted from
inflation and which were completely unforeseen when the
payout provision was enacted in 1969.

�r
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APPEND
IXI

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�APPENDIX II

Inflation and The
Foundation Payout Rate
J. Peter Williamson

In the Tax Reform Act of 1969
Congress for the first time required
private foundations to distribute for
charitable purposes what was considered to be an appropriate minimum
measure of income. Specifically, Section 4942 of the Internal Revenue
Code calls for annual distribution of
the greater of the foundation's actual
current investment income or its

"minimum investment return:' Initially, the minimum investment return was set at 6 percent of the yearend market value of investments,
with a provision for an annual adjustment to be made by the Treasury,
The rate, in fact, was raised as high as
6.5 percent in subsequent years.
In an article in the Januaryl
February 1976 issue of Foundation

News, the author suggested that a
distribution rate between 4.5 percent
and 5 percent was probably as much
as a foundation could afford if (he
purchasing power of its distributions
was to keep pace with inflation in (he
nation's economy. In order to keep
up with the higher rate of inflation in
activities of the kind generally supported by private foundations, tbe

�payout would have to be held at 3
percent to 4 percent a year.
Keeping up with inflation is clearly
d desirable goal. It means maintaining the purchasing power of distributions and a constant level of
programs and social benefits. And it
appears from the history of Section
4942 that Congress supports this
goal. However, it takes only 14 years
for a 5 percent inflation rate to cut
the purchasing power of a dollar in
half. Seven and a half years will do it
at 10 percent inflation.
Since the time of that article, Congress has taken a somew hat more
realistic view of the relation between
inflation and what a portfolio of securities can reasonably be expected to
produce, and the minimum investment return has been fixed, effective
for 1976 and succeed ing years, at 5
percent. So under present law a private foundation must distribute each
year the greater of its actual investment income or 5 percent of the
market value of its portfolio. The
purpose of this article is to review the
reasonableness of this present rule.
Ten years have passed since the
first payout requirements became
law, and five years have passed since
preparation of the article referred to
above. What the experience of these
years suggests is that the conclusions
of that article were, if anything, optimistic and that although the concept
of a minimum investment return
makes sense, the requirement that all
current investment income be distributed does not.

The range of investments available
to private foundations has not
changed much for many years. The
previous article observed that private
foundation assets are mostly investments in common stocks, fixedincome securities, and short-term instruments. It is true that institutional
investors in the United States have
shown increasing interest in foreign
stock markets and in real estate in recent years . Foreign markets, chiefly
because of the steady devaluation of
the U.S. dollar against some foreign
currencies, have proved to be attractive and some foundations have
found it worthwhile to expend the
time and money necessary to set up a
mechanism for maintaining a portfolio of foreign stocks and to work
out with foreign governments an
exemption from the usual taxes imposed on United States investors. But
most foundations, including the
smaller ones, are still somewhat reluctant to venture abroad for investment
opportunities. Real estate presents a
different set of problems. Achieving
a reasonably diversified portfolio of
real-estate holdings demands either
an enormous total portfolio or opportunities to participate in pooled
funds holding real estate. Although
pooled funds have been available for
participation by pension funds for
many years now, opportunities for
private foundations to invest in realestate pools are still somewhat limited. So foundation portfolios are by
and large limited to stocks, bonds,
and money market instruments.

There appear to be no readily
available statistics on the composition
of private foundation investment
portfolios. But there are available
statistics on the composition of the
endowment funds of colleges and
universities. Each year the Investment Committee of the National Association of College and University
Business Officers (N ACUBO) collects
information on the endowment
funds of NACUBO member institutions, covering at least half of all college and university endowment funds
in the nation. The previous article
reported that on average these
endowment funds were invested 60
percent in common stocks, 30 percent in bonds, and 10 percent in
short-term securities. The most recent data available indicate little
change. The proportion in common
stocks generally falls within 58 percent to 62 percent and the proportion
in bonds falls between 25 percent and
30 percent. This allocation of investment assets reflects a generally sensible balance between risk and expected return. History suggests, and
most professional investors are inclined to agree, that common stocks
are likely to produce greater rates of
return than are bonds and short-term
instruments. At the same time, there
is more uncertainty associated with
common stocks than with bonds or
money-market instruments. Bonds,
while less risky than common stocks,
present more uncertainty than do
short-term instruments. And the
dismal performance of bonds for
Foundt";o,, Neu», March I.ipril 1981

19

�Table I

54 Years: 1926 through 1979
Compound At/g. Compound Avg.

Annual Ratf
oj Return

"Real" Annual
Rate oj Return

Standard Be Poor's Composite
("500) Common Stock Index

9.0%

6.1%

long Term High Grade Bonds

3.8

1.1

Treasury Bills

2.7

0

Rate of Inflation (Cons. Price Index)

2.7

many years now has encouraged
some shin toward short-term insrru-

rate of total return on long-term
high-grade corporate bonds was 3.8
menrs.
percent, and the rate on Treasury
It is impossible to produce a "best" Bills was 2.7 percent. Over the same
compromise between risk and return 54 years the average annual rate of
and a "best': portfolio for all private inflation, as represented by the Confoundations. But the intuitive com- sumer Price Index, was 2.7 percent.
promise that has led colleges and Adjusted for inflation, the "real" anuniversities to an average 60-30-10 nual rate of return on common stocks
alltj&gt;cation of their assets is probably was 6.1 percent: the real rate on
generally satisfactory (or private bonds was 1.1 percent; and the real
foundations. In the absence. then. of rate on Treasury Bills was O.
special constraint such as that conTables II and III present the same
tained in Section 4942. one might ex- statistics as does Table I, but for more
pect a prudently managed private recent periods. Table II covers the 30
foundation to hold an investment years through 1979, approximately
portfolio consisting of approximately the period from the adjustment of
60 percent common stocks. 30 per- the economy after World War II up
cent bonds and ) 0 percent short-term to the present. Table III covers 10
instruments.
years through 1979, approximately
Tables in the previous article the period following the stock market
summarized some historical rates of boom of the 1950s and '60s. The sigreturn on common stocks. long-term nificant change over time revealed by
high-grade corporate bonds, Treas- these tables is, of course, the increase
ury Bills, and inflation, taken from in the rate of inflation and the impact
the work of Ibbotson and Sinquefield of Inflation on the real rates of return
who have for some years now been on investments.
tabulating and publishing these rates.
If one were to take the 54 years of
Table I in this article updates those history represented in Table I as a
earlier figures. It shows that for the reasonable guide to future real rates
54 years, 1926-1979, the compound of return, one might conclude that a
average annual rate of total return foundation invested entirely in com(dividends plus appreciation) on mon stocks and able to avoid paying
common stocks as represented by the commissions and management fees
Standard Be POOl'S Composite Index could afford to distribute 6.1 percent
was 9 percent. The average annual of market value without impairing
%0

Foundation Neu», March 1.4pri11981

the purchasing power of its portfolio
and its distributions. An all common
stock portfolio is simply far too risky,
however, for most foundations. Although there is evidence that some
foundations are being pushed
towards a heavier emphasis on stocks,
because of the difficulty in meeting
the payout requirements of Section
4942 and still keeping up with inflation, a prudent balance is probably
around 60 percent in common stocks,
30 percent in bonds and 10 percent
in Treasury Bills. For this combination, without commission and management costs, the average real annual rate of return was only 4 percent. That is, if Table I is taken as a
reasonable representation of the future, a foundation with a 60-30-10
distribution of assets cannot afford to
distribute annually more than 4 percent of the value of the portfolio
without impairing the purchasing
power of its distributions.
(For a 70-20-10 combination,
somewhat higher risk than 60-30-10,
the annual distribution. could have
been 4.5 percent.)
While Table II suggests a better
experience with common stocks, it
suggests a worse experience with
bonds and, in fact, the average real
annual rate of return on a 60-30-10
portfolio over the 30 years would
have been only 3.7 percent. So distributions beyond 3.7 percent of
market value would have impaired
the purchasing power of a foundation's portfolio and its distributions.
(The 3.7 percent becomes 4.4 percent
for a 70-20-10 portfolio.)
Table III, which covers the ten
years through 1979, paints a dismal
prospect indeed. Without distributing anything at all, a foundation with
a 60-30-10 portfolio would have lost
1.3 percent a year in purchasing
power. About the most optimistic
conclusion one can draw from the
three scenarios represented by these
tables is that a private foundation
with a prudently invested portfolio
might be able to distribute 4 percent a

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year of market value and still hope to higher education, and other activities course, for cornrrusston costs and
preserve the purchasing power of its supported by private foundations management fees. Statistics are availdistributions, at least in terms of the that do not offer the opportunities able for the actual performances of
Consumer Price Index. This conclu- for productivity improvement that college and university endowment
sion is a little less optimistic than that , one finds in the industrial and com- funds, probably a reasonable reprereached in the preceding article, mercial sectors of the economy, is Y2 sentation of how well private founwhich concluded that a 4.5 percent percent to 1 percent above the rate of dation portfolios have done. Unforspending rate offered a fairly good inflation in the Consumer Price In- tunately, there do not appear to be
prospect of keeping up with inflation dex. Very recent experience may any comprehensive statistics on the
in the economy. However, inflation seem to belie this conclusion.
performances of the foundations
in the economy generally, as repreThe numbers in the three tables themselves. Over the ten years endsented by the Consumer Price Index, above represent the performances of ing June 30, 1980, the average anis not quite the same as inflation in indexes, rather than the perform- nual total rate of return for 68 college
the sons of activities supported by ances of actual portfolios held by and university endowment funds
private foundations. There is good foundations or other institutions. (representing about 54.5 billion) was
reason to believe that inflation in And they make no allowance, of 7.64 percent. This was about a half
percent below the total rate of return
on a 60-30-10 index for the same
time period. The average real total
return for the 68 endowment funds
Table II
over the decade was -.40 percent, so
30 Years: 1950 through 1979
that even had they spent none of
their income over the decade, the
Compound ..It/g.
Compound Aug.
funds would on average have failed
"Rtal'" Annual
Annual Rate
to
keep pace with inflation as repreRate of Return
of Return
sented by the Consumer Price Index.
Only 25 of the funds achieved a posi6.6%
Standard &amp; Poor's Composite
10.8%
tive real total rate of return, and the
-1.0
2.9
Long Term High Grade Bonds
highest real total return rate was 3.8
percent a year.
o
4.0
Treasury Bills
For the five years ending June 30,
1980, endowment funds did a little
4.0
Rate of Inflation
better compared to the averages. For
93 colleges and university endowment funds representing over 55 billion in assets the average annual rate
of total return was 8.1 percent while
the corresponding return for a
fund invested in the indexes
60-30-10
Table III
was a half percent less. For this five10 Years: 1970 through 1979
year period, the average real rate of
return was -1.1 percent. Twenty-five
Compound Aug,
Compound Avg.
funds achieved a positive real rate of
"Rear' Annual
Annual RaIl
return and the largest of these was
Rate ofRtturn
of Return
4.4 percent.
Few statistics are available for the
Standard &amp; Poor's Composite
-1.4%
5.9%
performance of endowment funds
-1.1
6.2
Long Term High Grade Bonds
over very long periods of time. But
the 15-year record ending June 30.
-1.0
6.3
Treasury Bills
1980 for 33 endowment funds aggregating over $2 billion in assets
Rate of Inflation
7.4
shows an average annual real rate of
return of -1.5 percent, with only two
funds achieving a positive real return
Foundt,l;on NtTIJ5, March I :fpri11981

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ion

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A final check on the reasonableness
of
a minimum distribution rate of 5
Table ·V
percent of market value was run for
5 Years: 1975 through 1979
the 30-year period ending with 1979.
On the assumption that S1,000 was
invested at the end of 1949, 60 pert r ~
Compound Avg.
Compound Aug.
"Real" Annual Rate
Income
Annual Rate of
cent in common stocks, 30 percent in
YiLM
of Appreciation
Appreciation
corporate bonds, and 10 percent in
Treasury Bills, with a 5 percent disStandard &amp; Poor's
"'[)3ribution rate, the market value of the
4.7%
9.5%
Composite
1.3%
rtfolio would have held its own
(
with
inflation in the economy
Long Term High
through
1973. But from 1974
Grade Bonds
-2.6
8.3
-10.0
through 1979, the purchasing power
Treasury Bills
6.7
o
o
would have dropped below that original S1,000, to less than $700 by the
60-30-10 Mix
end of 1979. As already noted. keeping up with inflation in the economy
coupled with a reduced likelihood of appreciation. So the s pend-all- generally may not be good enough
loss of real capital value. The foun- income rule may not be successful. for a private foundation. On the asdation seeking the greatest chance of But the rule is not needed anyway, sumption that inflation in the kinds
maintaining the purchasing power of since the "minimum investment re- of activities supported by private
its investments will be driven to the turn" distribution rule is sufficient to foundations is 1 percent a year above
lowest yielding common stocks, which accomplish the Congressional purarion represented by the Congenerally constitute the most risky se- pose .
su er Price Index, the $1,000 incurities available. The foundation ..---------------4....-~stment at the end of 1949 'coupled
choosing a prudent balance between
with a 5 percent distribution rate
risk and return has been forced in rewould have maintained its purchasing power through 1972, with the
cent years to accept a high current income and a substantial deterioration
real value of the portfolio dropping
in real capital value. What the disin 1973 and subsequent years, to a
tribution requirement in Section
little over $500 at the end of 1979.
4942 has done is to create a situation
A belief that investment experience
in which the only chance a private
through 1972 is a better guide to the
foundation has of minimizing capital
future than experience since 1972
depreciation is to pursue an extraorwould support a minimum distribudinarily high risk investment
tion rate of 5 percent as consistent
strategy. Any reasonable balance bewith the expectation that a private
tween risk and return must lead infoundation could distribute this
evitably to erosion of the real value of
amount each year and still expect to
the portfolio.
hold its own with inflation. But an
A distribution rule that forces this
'expectation
that the )'ears since 1972
About the Author
choice upon a private foundation is
are also a guide to what we can ex pect
harmful to foundations and to the
J. Peter Williamson is professor in the future would suggest that a 5
public they serve. What, then, is the
percent distribution rate is too high.
of Business Administration at the
purpose of the requirement that all
In any case, the Congressional purAmos Tuck School of Business
income be spent? Presumably assurpose
of limiting growth of foundaAdministration at Dartmouth Colance that a foundation will not hoard
tions
at the expense of current dislege. He is the author of a number
its assets, piling up capital while
tributions
is served best by the "minof books and articles on legal,
doing little for the public benefit. But
imum
investment
return" distribufinancial, and taxation subjects and
a foundation could, if it were willing
tion. The additional requirement that
has conducted extensive research
to take the risk, invest largely in assets
current
income be entirely distribuon the financing and the investproducing little income so as to
ted
is
not
necessary as we have seen,
ments of nonprofit organizations.
maximize the likelihood of capital
and has only perverse results.
fD
24

Foundation NroJJ, March I Apri{ 1981

•

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                    <text>SENATE F
INANCE COMM
ITTEE
SUBCO~MITTEE

ON FOUNDAT
ION
S

T
e
s
t
imony by D
r
. R
u
s
s
e
l
lG
. M
aw
by
a
tO
c
tobe
r2
,1
9
7
3Subcom
:
r
.
J
.
itt
e
eH
e
a
r
i
n
g
s

SUMMARY OF PERTINENTPO
INTS
1
.
	 Th
ea
n
a
l
y
s
e
sby t
h
eComm
i
s
s
ion on Found
a
t
ion
s andP
r
i
va
t
eP
h
i
lan
t
h
r
o
p
y (Th
e
P
e
t
e
r
s
o
n Co~~ssion) wh
i
ch l
e
dt
ot
h
een
a
c
tm
en
to
ft
h
e6p
e
rc
e
n
td
i
s
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r
i
b
u
t
i
o
nr
u
l
ei
nS
e
c
t
i
o
n4
9
4
2o
ft
h
eI
n
t
e
r
n
a
lR
ev
enu
e Cod
eo
f1
9
5
4r
e
f
l
e
c
t
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d
i
n
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c
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r
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t
ei
n
f
o
rm
a
t
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nandm
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e
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a
t
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no
ft
h
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c
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u
a
ls
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t
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o
n
.
Th
ep
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c
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p
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lc
o
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nr
e
f
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t
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nt
h
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r
s
o
nR
epo
r
t
w
a
s t
h
a
tp
o
r
t
f
o
l
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o
so
fp
r
i
v
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t
ef
o
u
n
d
a
t
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o
n
sh
adn
o
tp
rodu
c
ed
r
a
t
e
so
fr
e
t
u
r
n
st
h
o
u
g
h
tt
oh
av
eb
e
en p
rodu
c
edbymu
tu
a
l
f
u
n
d
s
. Th
i
sc
o
n
c
l
u
s
i
o
nw
a
sb
a
s
e
dupon a on
ey
e
a
ra
n
a
l
y
s
i
s
and
	w
a
s e
r
ron
eou
si
nt
e
rm
so
fc
o
n
t
i
n
u
i
n
gp
e
r
fo
rm
an
c
e
.
2
.
	 Th
e 6p
e
rc
e
n
tpa
y
o
u
tr
e
q
u
i
r
em
e
n
tenac
tedby a S
e
n
a
t
eF
l
o
o
rAm
e
ndme
n
tand
l
a
t
e
ra
c
c
e
p
t
e
dby t
h
eCon
f
e
r
en
c
e Comm
i
t
t
e
em
and
a
t
e
s t
h
ec
o
n
t
i
n
u
i
n
gi
n
v
a
s
i
o
n
o
fco
rpu
sby p
r
i
v
a
t
ef
o
u
n
d
a
t
i
o
n
s
,an un
sound p
r
a
c
t
i
c
ei
np
r
u
d
e
n
tf
i
s
c
a
l
m
an
ag
em
en
t
.
S
t
u
d
i
e
s showt
h
a
tt
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tp
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o
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tr
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l
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e
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ns
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rmi
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st
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ed
im
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so
f
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t
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o
n
st
om
e
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t t
h
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r
em
en
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r
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st
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.
3
.
	 Th
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e
t
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r
s
o
n Comm
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s
s
ion R
epo
r
ta
l
s
oe
r
r
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a
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o
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conomy w
e
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conomy g
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p
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a
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4
.
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9
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r
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en
ta
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s
s
a
r
y
.

�SENATE FINANCE COMMITTEE
SUBCOMMITTEE ON FOUNDATIONS
Testimony by Dr. Russell G. Mawby
at October 2, 1973 Subcommittee Hearings

My name is Russell G. Mawby, and I am President of the W. K. Kellogg
Foundation in Battle Creek, Michigan.

On April 10 of this year the W. K.

Kellogg Foundation testified before the Committee on Ways and Means of
the U. S. House of Representatives on the subject of the impact of the
minimum distribution rule (Section 4942 of the Internal Revenue Code of

1954) on Foundations.

Much of the brief testimony which I give today will

parallel the testimony presented at those hearings.
supported by a study entitled

If

My testimony is also

The Impact of the Minimun Distribution Rule

on Foundations" by Dr. Norman B. Ture.

A copy of that study is submitted

along with my testimony for incorporation into the record.
Since my testimony is concerned with the minimum distribution rule as
enacted by the Tax Reform Act of 1969, my remarks will be restricted to
Section 4942 of the Internal Revenue Code.

However, I would like it to

be known for the record that we share the concern that the

4%

excise tax

levied under Section 4940 should be eliminated or, in the alternative,
reduced to a rate which would equal the audit costs the tax is intended
to defray.

Similarly, the Kellogg Foundation joins other Foundations con-

cerned over the substantial reductions in assets which have been occasioned
by forced diversifications of Foundation holdings, both to meet the arbitrary
percentage standard of the 4942 payout requirements and to satisfy the
divestiture rules of Section 4943.

�2

Before briefly setting fo rth the legislative hi s tory concerning sect ion

4942, I would remind you of the r equiremen t s of the provi sion; that is,
private foundation s must make annual dis tributions in the amount of the
gre ater of either their earned inc ome or a fixe d percent age of the current
market value of their investment assets.
The rationale behind this concept was to insure th at current distributions
are sufficient to justify tax benefits dono rs might have received, and to
prevent private foundations from investing in the stock of companies
which retain most of their earnings and thereby delay .charitable expenditures commensurate with the value of their assets.
avoid this delay of benefit to charity, section

In order to

4942 requires private

foundations to make annual distributions at a prescribed level, even if an
invasion of capital may be necessary.
Many find this approach objectionable, not only because it mandates an
encroachment on capit al, but also b ecause many private foundations that
are currently able to support ma j or charitable programs are able to do so
only because their assets have been historically invested to provide a
reasonable appreciation in value as well as a fair current return.

To

illustrate this point, the Kellogg Foundation historically has distributed
all of its income.

Over the years the Foundation's assets have doubled

in val ue every ten years.

Most importantly, because of this appreciation.

the payout to charity has more than doubled each decade.

As I will show

lat er, an annual i nvas i on of principal would have made thi s re cor d of
ch arit ab l e contributions i mpossible.

�3

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ld emph
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tt
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em
in
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n1969 m
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e
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r1
1
, 1968
,w
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an ex
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sum
eda 5
p
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com
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n
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m
in
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o
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. Th
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in
an
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end
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�4
O
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ecembe
r6
, 1969
,S
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l
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rom5 p
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tto 6 pe
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ich w
a
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con
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on t
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to
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in
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ion w
a
sb
a
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in
ly

o~~i

o ~ n

ion

o
fM
r. P
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te
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s
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ft
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ion

on F
o
u
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ion
s andP
r
i
v
a
t
e Ph
ilan
th
ropy, who s
u
gg
e
stedth
a
t ap
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fr
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o
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swou
ld a
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u
ch e
n
t
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st
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o
u
tb
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twe
en
6 and 8p
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n
ta
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. Thu
s
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in
imum i
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and
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or
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a
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ion a
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r
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r
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com
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rom t
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i
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.

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t
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ogg
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T
he D
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d po
r
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is
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so
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g

�·.

5
investments and has an approximate value of $47 million.

Through the years,

Kellogg has consistently outperformed the Diversified portfolio which is
used to measure the merits of diversification.
A principal contention reflected in the Peterson report was that the portfolios
of private foundations had not produced the rate of return thought to have
been produced by mutual funds.

By any measure of return, the Kellogg

Foundation has outproduced mutual funds for the period covered by the Peterson
report and has continued to do so since.

For example, in the last 7 years

the Kellogg Foundation's income, because of holdings in the Kellogg Co.,
has continued to be substantially greater than it would have been had its
income been derived entirely from diversified investments,

The increase

in income for our 1972 tax year compared to 1966 was 66.5 percent for
the Kellogg holding as compared to an increase of 12.8 percent on the
foundation's diversified portfolio.

It is evident that the sale of Kellogg

stock and the di versi fication of funds would result in a lower return to
charity over the years.

Year Ended
August 31

Kellogg
Net Income From
Kellogg Stock

1967
1968
1969
1970
1971
1972
1973

$11,272,650
12,177,062
14,438,092
14,890,298
17,606,034
17,349,265
18,775,544

%Increase

Over 1967
8.0%
28.0
32.0
56.1
53.9
66.5

Diversified
Foundation Income
From Other Investments
$1,852,705
1,954,008
1,834,420
1,831,344
1,711,651
1,941,018
2,090,946

%Increase
Over 1967
5.4%
(.9)
(1.1)
(7.6)
4.7
12.8

Not only was the Peterson report incorrect in regard to performance, but
its premise that a pegged payout requirement would be good for charity is
also wrong.

For example, had the minimum distribution rule been in effect

�6
at 6 percent from 1934, when the t r us t cons i s t ed of 221,000 shares of
Kel l ogg stock, with a then mar ket value of $38 milli on, the foll owing
would have occurred:
1.	 From 1934 through 1972, the trust made an actual distribution of
$222 million.

Had the minimum di s t rib ut i on rule been applicable,

distributions of $259 million ( or an increas e of $37 million) would
have been made;
2.	 To meet that payout requirement, the trust would have had to sell
the equivalent of 18 million shares with a market value of $265
million; t he r e f or e , the trust's holding would have been reduced to a
market value of $265 million; and thus
3.	

The short-term higher return to charity of $37 million would have cost
$265 million in corpus value, thereby reducing the current size of
the trust by 50 percent.

Further, for 1973-74, the distribution from

the reduced assets would have been only $10 million rather than the
$20 million which will in fact be distributed .
Wi th 3 years of experience under the 1969 law, there has been time to
examine how section 4942 will operate to undermine overall foundation
grants, and there has been the opportunity to further examine the assumptions
of the Peterson report.

For this purpose, seven Foundations* commissioned a

s tudy by Dr. Norman B. Ture entit led "The Impact of the Mi ni mum Distribution
Rule on Foundations" .

This is the s tudy to which I referred in my introductory

*The Hormel Foun dat i on , the Kel l og g Foundation, the Kres ge Foundation, the Lilly
Foundation, the McClellan Foundation, the Pew Memorial Trust, and the Woodruff
Foundat ion .

/

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�8
general rate of inflation and for that purpose assumed a rate of inflation
of 2 percent.

The report's assumption is wrong, for it completely disregards

the fact that the organizations supported by foundations have little possibility
of significant gains in productivity.
Let me cite a few quick examples.
Higher education is a labor-intensive service sector of the economy in
which it is difficult to achieve the gains in productivity that are
experienced in goods-producing industries.

Educational costs per credit

hour consistently rose more rapidly than the consumer price index from
1953-54 to 1966-67.

Over the period as a whole, educational costs rose

at an annual average rate of 3.5%, as compared with a rate of 1.6% for
the consumer price index--a difference of 1.9%.1
The most noticeable feature of the budgets of all institutions of higher
education is how fast they have gone up in the years since World War II.
Total educational and general expenditures on current account by all
institutions of higher education went up from less than $1 billion in
1945-46 to more than $7 billion in 1963-64.

Total educational and general

expenditures less expenditures on organized research have gone up, on the
average, more than 7% a year at all private universities.

The direct

instructional cost per student over the period 1955-56 works out to an
average annual rate of increase of 8.3% for all private universities. 2
1 Source: "The More Effective Use of Resources--An Imperative for Higher
Education," A Report and Recommendations by the Carnegie Commission on
Higher Education, June 1972, pp. 33-38.
2 Source: "Economic Pressures on the Major Private Universities," vlilliam
G. Bowen, Reprinted from "The Economics and Financing of Higher Education
in the United States," a Compendium of Papers Submitted to the Joint Economic
Committee, Congress of the U.S., Government Printing Office, 1969, pp.399-439.

/

�9

In the period 1958-71, the average operating budget for medical schools
increased from $2,056,000 to $8,475,000, an increase of 412%.

The mean

salary for basic science faculty and for all ranks of clinical science
faculty increased 59% and 66% respectively.3
A major program concern and site of W. K. Kellogg Foundation expenditures
has been the hospital field.

The Foundation has assisted a wide variety

of programs in community hospitals such as in recent support for coronary
care units and the improvement of burn patient care facilities and services.
The increase of such support by the Foundation has substantially paralleled
the general rise of medical care and hospital costs in the United States.
Such costs have risen at an annual rate of 11.8% between the years 1950-1970
and the expenses per patient day during the same period rose at an annual
rate of 8.6%.

4

In conclusion, from the foregoing these things are apparent:
1.

The analysis which led to enactment of the 6% distribution rule
reflected inaccurate information and misinterpretation of the actual
si tuation.

2.

The 6% payout requirement mandates the continuing invasion of corpus
by private foundations, an unsound practice in prudent fiscal management.

3 Bradford, Malt and Oates, "The Rising Cost of Local Public Services,"
National Tax Journal.
4 Source: Hospitals, J.A.H.A.

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                <text>Russell Mawby testimony on the Internal Revenue Code of 1954.</text>
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                <text>Grand Valley State University Special Collections &amp; University Archives</text>
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                <text> Dorothy A. Johnson Center for Philanthropy and Nonprofit Leadership</text>
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                    <text>1&lt; (,...1 (

-rL.J.- ~ ) ~ . ~-.

,~ ~fJL v- 2- - I am Dr. Russell G. Mawby, President of the W. K. Kellogg Foundation
of Battle Creek, Michigan and a Co-Trustee of the Kellogg Fotmdation Trust.

/

/'

2

~ t&amp;- manager of a foundatrion which actively participated in the legislative
developnent of §4943 in 1969, specifically the "grandfather" provisions
of §4943 (c) (4) •
My reason for requesting the opporttmity to appear

is to help insure that private fotmdations are pennitted to retain pre-1969
business holdings. Ten ears ago, on August 8, 1969, a panel representing
many of the sane fourrlations which are here today successfully made the

sane argurrents to the Finance Conmittee of the United States Senate. I
stress the word "successfully" because the result of that corrbined testinony
in 1969 was the statutory "grandfathering" of pre-1969 holdings contained
in §4943 (c) (4) of the Code -- the statuto
regulations would effectively
attorney,

ril, f

r~~

~

provision which the proposed

~

1P- &lt;-A!

~

a foundatii.on manager, not an

.. ~

" I do ot; tmderstand why, having been adopted by Congress,
A
the argurrents must be made again. GMe
~} I do appreciate tho opportunity to
testify to the wisdom of the Congressional decision in 1969 not to force
wholesale· divestitu:te of existing foundation holdings.
The W.K. Kellogg Foundation has, over the past 50

years, distributed

nore than $500 million to charitable beneficiaries. That $500 million has
been possible fran the initial gift of $45 million of Kellogg Company

stock to the Foundation Trust of which the Kellogg Foundation is the sole

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                    <text>TESTIMONY OF RUSSELL G. MAWBY
CHAIRMAN OF THE BOARD AND CHIEF EXECUTIVE OFFICER
W.K. KELLOGG FOUNDATION
HOUSE TAXATION COMMITTEE
STATE OF MONTANA
APRIL 3,1995

Good morning . My name is Russ Mawby, and I am chairman of the
Board and chief executive officer of the W .K. Kellogg Foundation,
located in Battle Creek, Michigan.

I am privileged to be here today and truly appreciate this opportunity to
visit with you about a very important matter.

As you may know, the Kellogg Foundation, one of the world's largest
private foundations, has long been committed to supporting the
development of systems to encourage philanthropy and volunteerism
nationally -

and at the community level. This interest has led to our

support for developing and strengthening community foundations in
the state of Michigan.

�We at the Kellogg Foundation believe in the value of community
foundations -

the most exciting institutional development in

philanthropy today. Community foundations bring permanence and
flexibility to those organizations working to solve issues at the
community level. Their ability to transfer working assets from one
generation to another, their leadership , and their broad viewpoint
make them critical components of what we acknowledge as a civil
society. In so many ways , they are a major part of the solution for
dealing with issues and concerns at the community level.

Every citizen in the state of Michigan is indeed fortunate to be served
by a community foundation in their local city, township, or village ...
partly as a result of the Michigan Community Foundation Tax Credit,
which was enacted in 1988.

The Kellogg Foundation supports such a tax credit because it helps
to build the assets of community foundations . We support the
development of community foundations because the most exciting
solutions to today's problems are those not coming from Washington ,

2

�or even from Helena. They are coming from our local communities.
Local leaders are the ones who are closest to problems and the ones
best equipped to solve them.

Local leaders cannot solve community problems all by themselves.
They need arrows for their quivers, and perhaps the sharpest arrow
is the community foundation.

Community foundations are the most community-based of all
philanthropic institutions. They are the most flexible, and they can
support a wide range of initiatives to improve the community. Their
activities can range from economic development to social services,
from recreation to health care, from soup kitchens to neighborhood
development.

But community foundations are more than money-givers. They also
serve as conveners for important community meetings, as "honest
brokers" to help build teams of organizations to solve problems. In
short, community foundations serve as a catalyst for change. Since

3

�they serve all the interests in the community, they can bring all of them
together to make things happen.

Because the trustees and staff of community foundations live in their
communities, they can help new initiatives with their personal
involvement. as well as with funds . We believe the credit helps to
build the capacity of these organizations to fund and to lead.

Today, I would like to encourage your enactment of a community
foundation tax credit for the residents of Montana. This innovative
legislation by the state of Montana would provide a strong incentive to
encourage charitably-inclined individu als to give to their local
communities.

Such a tax credit would provide an incentive for other charities to talk .
to community foundations regarding the establishment of permanent
endowments that are restricted for the use of their organizations.

4

�Because community foundations have the capacity to manage
restricted funds for other nonprofits, agencies such as United Way,
Girl Scouts, Boy Scouts, Hospitals, Hospice, women's shelters, 4-H
Clubs, museums, libraries, school systems, and others have
established endowment funds within community foundations
throughout Michigan. All of these endowment funds qualify for a tax
credit.

With such a tax credit, many of these organizations in Montana
would, for the first time, be able to strategically plan for their longterm financial security through permanent assets. This is the best
"win/win" strategy for everyone in the community.

Without a tax credit for community foundations, these other
organizations might be years away from having the organizational
capacity to handle legally complex planned gifts . By having the
community foundation manage the endowments, organizations will
receive the benefits of long-term, stabilized funding.

5

�At the same time, the community foundation can grow through
managing these assets more efficiently, thereby reducing the costs
of managing these funds , while achieving greater growth and returns.

In turn, these organizations could receive the tax credit for their
permanently endowed funds. The tax credit would provide a tool and
incentive to build this community trust between agencies.

I see the leveraging opportunity in this small tax advantage as a way
to build your communities. I would encourage you to take the long
view: that is, if you make your community strong -

the state will be

strong.

Should you pass up such a tax credit for community foundations, I
believe that you will lose the opportunity for establishing some new
philanthropists in Montana. You will lose one tool for building
collaboration at the community level. You will lose an important
outreach tool to new donors. And you will lose an incentive for your
community nonprofits to establish permanent endowment funds .

6

�We also believe that such a tax credit could serve as a catalyst in the
establishment of a network of strong community foundations to serve
communities throughout the state of Montana. Such a group of local
foundations would be positioned to tackle statewide problems through
locally-designed programs. These issues might include water and air
quality, youth development, support for the arts, and education reform.
This credit would come at a time which is critical to the building of
these local funds.

Other foundations such as Ford, Lilly, Rockefeller, Mott, Packard, and
MacArthur, as well as Kellogg, have provided funding for projects
managed by community foundations. These programs can be new
dollars coming into states to help solve local problems. The dollars
can flow throuqhout the community because the community
foundation is there to manage them.

7

�Finally, this tax credit would be an enormous help to the building of
capital , both for the community foundations and for other nonprofit
charities . I believe that this tax credit would stimulate new donors to
start to give to community foundations, and if our experience in
Michigan is any indication, they would not change their gifts to other
charities. These are new, private monies in permanent endowments
that are available to accomplish public good.

We would strongly encourage you to support what we believe would
be a very effective and beneficial tax policy.

Thank you.

S:\COMM\PUBLlC\TAXDOC

8

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                    <text>THE ROLE OF THE COMMUNITY COLLEGE
IN THE DECADE OF COMMUNITY
DR. RUSSELL G. MAWBY
Chairman and Chief Executive Offic er
W.K. Kellogg Foundation
Battle Creek, Michigan

Sinc e the 1 9 9 0s seems destined to become the Decade of the Community,
ther e

will

be boundless

tremendous

impact

in

opportunities

the

local

for

community colleges

communi ties

they

serve

by

lea d e r s h i p initiatives in the areas of so cietal concern.

to

hav e

developing

I am pleased

to be invited to comment on community and the role of community colleges
in the 1990s.
In

thinking

relates

to

conc erns.

about
the

common

is

happening

good,

I

in

contemporary

wa.s . tempted

to

society

begin with

a

as

it

list

of

However, it would be presumptuous and inappropriate for me to

propose such a
f act,

what

long cafeteria list of issues,

for each of us

knowledgeable about the concerns of our world,

is,

our country,

in
our

state, and particularly, our home communities.
Instead,

I

have

observations

chosen

about

in

societal

a

broad
issues

overview
for

which

to

briefly

the

share

implications

five
for

community colleges and their leadership are rather apparent.
Observation 1:
The seeming inability of our political processes and institutions
to deal with significant issues in substantial ways
This is most vivid at the national level.

Today, Congress is struggling

ineffectively with concerns such as fiscal and financial responsibility,

�trade imbalance,
the

arts,

farm programs,

energy

policy,

foreign affairs, child care,

and

environmental

quality.

support of
Most

state

politicians are equally ineffective on matters of school finance,

state

budget, worker's compensation, and a host of other concerns.
Technology

has

politicians.
the

dramatically

the

nature

of

politics

and

New techniques of sophisticated, instantaneous polling and

influence of mass media

seem

changed

to have

forced

treatment on every issue and personality

elected 'o f f i c i a l s

to become

society and more followers of the herd.
only after consensus has been reached,

less

the

leaders

of

There is a tendency to lead
to wait and see which way

parade is going, and then rush to its head.

the

Another change, which has

influenced the political process to society's disadvantage, has been the
increase

in

number,

variety,

groups.

Collectively,

and

effectiveness

of

special

through the concept of entitlement,

interest
they have

handcuffed political responses to changing needs.
Today,

there

are

few

elected

officials

who

could

be

described

statespersons with vision, commitment, and a concern for the whole.

as
For

voters, patterns of political power also have changed dramatically, with
greater diffusion and less loyalty t.o' 'pa r t y and purpose.
The

net

effect

of

these

changes

has

been

the

lessening

of

the

government's ability, at all levels, to be a catalyst for social change.
This,

then,

ini tiatives,

suggests

an

enhanced

potential

which demonstrate new answers

to

for

societal

private-sector
needs.

ventures can provide the vision and comprehensive approach,

These

which the

political process fails to provide.
Observation 2:
The seeming return (shift back) to local responsibility and control
in addressing societal needs
For a span of about six decades - from the progressive era at the turn
of the century to the late 1960s, and, particularly, beginning with the

2

�New Deal in the 1930s - the federal government took an ever-increasing
role

in meeting

1970s,

that

the

trend

Increasingly,

needs
has

of

first

the American people.
slowed,

and

now

Since
seems

the

to

early

reverse.

states and localities are being asked to deliver services

and provide benefits to people at the community level.
This situation poses problems for nearly all states and localities and
puts pressure on the tax system, especially, to raise revenues to cover
increased state and local expenditures.
A desirable consequence is that more problems are being identified and
dealt with closer to home.

And, as we all know, the answers usually lie

not in dollars alone, but in the increased commitment and involvement of
people who care.
are obvious:
more

Again,

opportunities

for private-sector initiatives

There is a desperate need to become more efficient and

effective

in

using

limited

resources

and

in

mobilizing

local

leadership.
Observation 3:
The dichotomy between the nature of the problems that concern us
and the solutions we devise
The

problems

of

concern

to

society

tend

to

be

multidisciplinary, overarching, penetrating, and permeating.

complex,
Each of us

can make our own list - inflation, K-12 and higher education, home care
for

the

peace.

elderly,
To

groundwater,

the contrary,

environmental

quality,

job

generation,

the solutions most often devised to address

such issues tend to be narrow,

discipline- or profession-oriented,

and

biased, simplistic, and inadequate to the task.
A major contribution of community colleges in addressing societal needs
can be

to

encourage and demonstrate programs

involve collaboration, and provide continuity.

3

that

are

comprehensive,

�Observation 4:
The persistent reluctance to face facts and to deal with reality
Resistance

to

change

is

a human characteristic,

comfortable

with

evidence is

overwhelming,

reluctant

to

things

respond.

most

both individuals and their institutions

are

a

truism that

concern, we know better than we do."
be of special interest to you:

even

feel
the

is

Sometimes,

of us
when

It

familiar.

and most

"in most cases

of human

Think only of the areas that may

substance abuse,

K-12 education, health

care, the environment, or any other.
For example,

if we think of child development in the early years,

we

know that age five is too late for societal concern and intervention.
Yet,

most communities lack comprehensive early-childhood and preschool

programs

of high quality.

The evidence is clear that the elementary

years are most important and that school drop-outs can be predicted by
grades six or seven.

Still, we persist in accrediting our high schools

and starving the elementary schools -whenever resources are limited.
Furthermore, many teachers will tell you that it takes the first three
months of the new school year to catch up to where students were before
summer vacation .
learning

during

Yet,
the

we persist

summer

in having

months

a

a

three-month

school-year model

break

in

established

nearly 200 years ago by an agrarian society.
Another example of reluctance to react to reality and make change is in
the area of corrections.
Pennsylvania

recently

When discussing penal reform,

commented,

person in the state pen,

"It costs

$24, 000

a

the governor of
year

to keep

but only $8,000 a year at Penn State."

a

Yet,

creative efforts to deal with this overwhelming problem are virtually
nonexistent.

4

�We as a society, through our institutions and organizations, must put to
better use that which is already known.

Here community colleges can ·be

a key catalyst.
Observation 5:
The persistence of "turfism" in addressing societal needs
Usually

programs

continuity.

human

Battle

service

Creek,

for

are

badly

example,

fragmented
have

lack

identified

voluntary, nonprofit groups directed to the needs of youth.

Pluralism

competition can also be healthy;

we

and

67

is good;

In

of

but infighting,

adversarial

stances, and combative behavior are not!
The clearest example in our hometown was
hospitals,

virtually across the street from each other,

from less than 50 percent occupancy.
host

of

in health care.

other

Department

health

of

Public

care

In addition,

organizations

Health,

American

Cross,

each suffering

we have the usual

Visiting

Red

We had two

Nurse

Hospice.

Service,
Meals

on

Wheels, voluntary ambulances services, and many more.
Unhappily.

while each is composed of intelligent,

able.

dedicated,

and

well-intentioned individuals, each also tends to address issues from the
perspective of their organizational or institutional objectives.
is

concerned

activities

with

of

its

others

own

niche,

and

too

with

often

not

insufficient

sensitive
attention

comprehensive health needs of the people of the community.

Each
to

to

the
the

In Battle

Creek, we finally succeeded in getting the two hospitals to merge.

Now

we are in the process of getting the other players to join the team.
Again,
colleges

there
to

is· a
be

an

challenge
influence

and
in

a

great

bringing

comprehensive, collaborative, and continuous.

5

opportunity
about

for

services

community
that

are

�Growing out of these observations are four thoughts -- two concerns and
two challenges

about community colleges and their role in the decade

of community that I have briefly chosen to share.
Caution 1:

Don't succwnb to the temptation to become something

other than what society desperately needs you to be.
The

role

that

community

tremendously significant.
growing,

successful

colleges
But,

playing

in

communities

is

there is increasing temptation for any

institution

bigger or more structured.

is

to

change,

to

evolve

into

something

Many community colleges have started down

the path to become four-year institutions.

In my opinion,

this

is a

tragic mistake.
Look at the numbers in my home state of Michigan.
established

colleges

and

universities.

When

There are 15 state-

you

examine

budget it is clear that 15 is more than we can afford.

the

state

Each of these 15

institutions does little to vary from the same, rather rigid approach to
higher education -- teaching essentially in a highly structured pattern
of courses, for credit, in classrooms, on campus.
Michigan also has

29

with

needs

the

concerned

special
with

classroom to

community colleges,

teaching,

of
not

the

each unique,

communities

research,

the people -- whether on

and

they
are

campus,

each concerned

serve.

willing
in a

to

local

They

are

take

the

elementary

school, or in a nearby mechanic's shop -- at times when people are able
to participate.
We, as a community and as a society, need community colleges to remain
true to their original vision and mission.
Caution 2:
As

institutions

protocols,
divisions,

Fight the tendency to become institutionalized.
grow

procedures,
departments,

there

is

a

tendency

and to build walls
catalogs,

establish

patterns,

through the development

calendars,

6

to

contracts,

etc.

of
In

�institutions

that

have

undergone

this

evolution

something doesn't fit into a prescribed small box,

to

rigidity,

if

it simply cannot be

done.
John Gardner may have put it best in his book entitled,
The

Individual

societies

are

and

the

young,

Innovative

they

are

Society:

flexible,

"When

fluid,

not

Self-renewal:

organizations

and

yet paralyzed by

rigid specialization and a willingness to try anything once.

As the

organization or society ages, vitality diminishes, flexibility gives way
to rigidity,

creativity fades and there is a loss of capacity to meet

challenges from unexpected directions."
Community colleges have to avoid this type of institutionalization that
can

lead

to

a

lack

of

sensitivity

to

the

needs

of

the

community.

Community college leaders must work to keep their institutions flexible
entities in a changing community.
Challenge

1:

To

be

even more

responsive

to

the needs

of

the

community.
Community colleges are by tradition committed and experienced to be a
leader in addressing community concerns.

In this decade of community,

community colleges will be challenged to be even more proactive and more
of a catalyst in collaboration than they have in the past.
think of your individual community's agenda,
list of issues emerges.
are

endless

and

The possible roles

distinctive

to

each

When you

I am sure a rather lengthy
for the community college

community.

They

have

the

opportunity to transform local communities through their resources and
their ability to act as an agent of change.
Challenge 2:

To play an increasingly major role with nonprofit

organizations in your community.
When you look at life at the community level, much of its character, its
quality,

its

organizations.

caring

is

connected

Imagine your

with

nonprofit

community without

7

institutions

the nonprofit

and

sector.

�There would be no churches or religious organizations;
activities

would be

youth education.

severely

damaged,

as

social service

would efforts

in

adult

and

Without the nonprofit sector, the arts and health care

would be virtually nonexistent.
In this decade of community, where responsibility has been shifted but
resources,

for the most part, remain at the federal and state level, the

need for development, training, and collaboration among organizations in
the

nonprofit

sector

is

essential

for

their

survival.

Community

colleges can play an increasingly important role in providing preservice
and inservice training for nonprofits, their staff, and their boards.

I

am convinced that changes that will come in our society will be a result
of the work of volunteer citizen boards.

Those organizations that have

become institutionalized cannot be changed from within, only the work of
ci tizen boards

archi tects

and energizers

--

of

change will

alter

these organizations to meet the increasing needs of community.
While all nonprofits are well-intentioned in the community, many efforts
are fragmented and lack a common focus.

In Battle Creek,

for example,

there are 87 agencies working with youth.

Seldom does one know what the

other

of providing a

is

doing

and

there

is

never talk

continuum of

service and educational opportunities for young people in our community.
Community colleges have the ability,
organizations

and

to

assist

them

through their resources,
in

developing

these

to focus

comprehensive

approaches to issues and concerns of the community.
In conclusion,

it is clear that most of the significant new directions

imperative to our societal future will not be charted by government.

In

fact, many elected officials are almost desperate for better answers or
proposed solutions to perplexing issues.
their

unique

ability

to

react

to

local

Community colleges, because of
and

regional

needs

must

be

responsive to changing societal circumstances and opportunity.
Community
creative,
level.

colleges

have

a

rich

collaborative approaches

tradition

of

innovation,

to human concerns

nurturing

at the community

These traits will be needed more than ever before in the 1990s

8

�the decade of community.

A decade that can be,

should be,

and will

be the de cade of the community co llege, if you choose to make it so.

9

�</text>
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                <text>Speech given September 9, 1977 for the W. K. Kellogg Foundation at the National 4-H Leader's Conference.</text>
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                <text>Grand Valley State University Special Collections &amp; University Archives</text>
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                <text> Dorothy A. Johnson Center for Philanthropy and Nonprofit Leadership</text>
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                <text>&lt;a href="http://rightsstatements.org/page/InC/1.0/?language=en"&gt;In Copyright&lt;/a&gt;</text>
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                <text>1977-09-09</text>
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                    <text>PAGE 1
HTHE GREATEST OPPORTUNITYH
DELIVERED AT HTOWN AND GOWN H BREAKFAST
UNIVERSITY OF NEBRASKA AT LINCOLN
WEDNESDAY, SEPTEMBER 7, 1988
DR. RUSSELL G. MAWBY
CHAIRMAN OF THE BOARD AND CHIEF EXECUTIVE OFFICER
W. K. KELLOGG FOUNDATION
THE TOPIC ON WHICH I HAVE BEEN ASKED TO COMMENT THIS
MORNING IS HYOUTH IN CRISIS. H I WILL TALK ABOUT SOME OF
THE PROBLEMS THAT OUR YOUNG PEOPLE FACE AND DESCRIBE SOME
POSSIBLE SOLUTIONS.

THESE SHOULD NOT BE CONSIDERED,
HOWEVER, TO BE THE HOFFICIAL AGENDA H OF THE W. K. KELLOGG

FOUNDATION.

THE KELLOGG FOUNDATION HAS FROM ITS VERY

FOUNDING HELD THE PHILOSOPHY THAT THE FOUNDATION DOES NOT
HAVE THE ANSWERS TO THE PROBLEMS OF PEOPLE.

RATHER, WE

ARE ISSUE-ORIENTED, IDENTIFYING CERTAIN PROBLEMS WHICH
SEEM TO BE OF SIGNIFICANCE TO SOCIETY.

BUT WE DO NOT

ATTEMPT TO BE PRESCRIPTIVE, THAT IS WE DO NOT TELL PEOPLE
HOW TO SOLVE THEIR PROBLEMS.

WE ARE ANXIOUS TO BE

INVOLVED WITH THOSE WHO SHARE OUR CONCERN AND ARE TRYING
TO DO SOMETHING ABOUT IT.

WE WILL WORK WITH THEM TO

SHARPEN AND REFINE THEIR IDEAS, BUT ULTIMATELY, SINCE THEY
ARE THE ONES WHO MUST DEAL WITH THEIR CONCERNS, THE
ANSWERS MUST COME FROM THEM, NOT FROM US.
RECENTLY IN MY READING, I CAME ACROSS A VERY STRONG
COMPLAINT ABOUT YOUTH.
THE YOUNG:

THE WRITER HAD THIS TO SAY ABOUT

�PAGE 2

"OUR YOUTH NOW LOVE LUXURY -- THEY HAVE BAD MANNERS
AND CONTEMPT FOR AUTHORITY. . . . CHILDREN ARE NOW
TYRANTS -- NOT THE SERVANTS OF THEIR HOUSEHOLDS. THEY
CONTRADICT THEIR PARENTS . . . AND TYRANNIZE THEIR
TEACHERS . . . "
THIS STATEMENT SOUNDS VERY MUCH LIKE THE STUMP SPEECH OF
SOMEONE RUNNING FOR OFFICE, OR THE CRY OF A DISTRESSED
PARENT, OR PERHAPS THE COMPLAINT OF THE FRUSTRATED TEACHER
OR SCHOOL ADMINISTRATOR.

BUT THE QUOTATION IS ACTUALLY

ATTRIBUTED TO SOCRATES WHO LIVED IN THE 5TH CENTURY, B.C.
WE CAN SEE FROM THIS STATEMENT THAT THE CONCERN FOR YOUTH
IS NOT A PHENOMENON NEW TO SOCIETY; IN FACT, VIRTUALLY
EVERY GENERATION SINCE HISTORY HAS BEEN RECORDED HAS
EXPRESSED GRAVE CONCERN ABOUT THE FUTURE OF THEIR YOUNG
PEOPLE.
BUT IT MIGHT SEEM TO US THAT WE HAVE MORE LEGITIMATE
GROUNDS TO COMPLAIN THAN HAS ANY OTHER PREVIOUS
GENERATION.

ONE NEED ONLY POINT TO THE CONSTANT

BOMBARDMENT OF ARTICLES IN THE MEDIA AND STORIES ON THE
TELEVISION NEWS ABOUT SKY-ROCKETING DROPOUT RATES,
DISCOURAGINGLY HIGH PERCENTAGES OF UNEMPLOYED YOUTH, A
VIRTUAL EPIDEMIC OF TEEN PREGNANCY, THE FRIGHTENING AND
GROWING INSTANCES OF SUBSTANCE ABUSE, THE UNPRECEDENTED
LEVELS OF TEEN SUICIDE, THE INCREASING EVIDENCE OF

�PAGE 3
ANTISOCIAL BEHAVIOR, THE APPALLINGLY HIGH RATES OF
ILLITERACY, AND THE GENERAL LACK OF MOTIVATION AMONG OUR
YOUNG PEOPLE.

IT IS ESPECIALLY EASY TO BECOME DEPRESSED

WHEN WE LOOK AT THE IMPACT A LACK OF OPPORTUNITY HAS HAD
UPON THE YOUNG OF MINORITIES AND THE POOR.
BUT THESE GRIM STATISTICS DO NOT TELL THE ENTIRE STORY.
THESE SAME STATISTICS PAINT QUITE A DIFFERENT PICTURE:
SIXTY PERCENT OF ALL TEENAGE GIRLS DO NOT BECOME
PREGNANT. SEVENTY PERCENT OF ALL TEENAGERS DO NOT
REGULARLY GET DRUNK. SIXTY PERCENT HAVE NOT REGULARLY
USED MARIJUANA FOR AT LEAST A YEAR, AND 73 PERCENT OF
EIGHTH GRADERS EVENTUALLY GRADUATE (AND, ACCORDING TO
FIGURES RECENTLY RELEASED BY THE DEPARTMENT OF
EDUCATION, THE PERCENTAGE OF STUDENTS WHO DROP OUT HAS
BEEN SLOWLY FALLING OVER THE LAST 15 YEARS).
LEAVING ASIDE STATISTICS FOR THE MOMENT, WE MIGHT CONSIDER
OUR OWN PERSONAL EXPERIENCE.

I WOULD WAGER THAT EVERYONE

OF US KNOWS PERSONALLY OR COMES INTO CONTACT DAILY WITH
DOZENS OF YOUNG PEOPLE WHO ARE ALERT, INTELLIGENT,
PATRIOTIC, HONEST, HARD-WORKING, AND AMBITIOUS.
ARE WE TO MAKE OF THE STATE OF TODAY'S YOUTH?

SO WHAT
MANY, TOO

MANY, OF OUR YOUNG PEOPLE ARE HAVING SERIOUS PROBLEMS.
THERE IS GROUNDS FOR CONCERN AND A NEED FOR ACTION.
WE MUST NEVER FORGET THE POSITIVE ASPECTS AS WELL.

BUT
WE

MUST NOT OVER-REACT BUT RATHER CALIBRATE OUR PROPOSED
SOLUTIONS TO MEET THE TRUE DIMENSIONS OF THE PROBLEM.

�PAGE 4
FROM MY VANTAGE POINT WORKING FOR A FOUNDATION THAT HAS
BEEN HISTORICALLY INTERESTED IN YOUTH, I AM ABLE TO SEE
LITERALLY SCORES OF SUCH PROPOSED SOLUTIONS EVERY YEAR.
THE GREAT TENDENCY IN AN ERA OF SPECIALIZATION AND SPECIAL
INTEREST, IS TO ADOPT A CRISIS MENTALITY TO DEAL WITH THE
BITS AND PIECES OF PROBLEMS:

WE HAVE ALL HEARD OF THE

CRISIS OF THE ENVIRONMENT, THE CRISIS OF HEALTH CARE, THE
CRISIS OF ECONOMIC DEVELOPMENT.

GRANTED, THESE ARE ALL

CRITICALLY IMPORTANT ISSUES ON SOCIETY'S AGENDA.

BUT THEY

ARE ALSO COMPLEX PROBLEMS WHICH HAVE EVOLVED OVER A LONG
PERIOD.

IT IS UNLIKELY THAT A SPECIFIC APPROACH OR A

QUICK SOLUTION WILL BE SUFFICIENT TO SOLVE THEM.

AS

GRANTMAKERS, WE ARE CONFRONTED WITH MANY PROPOSALS THAT
ARE VERY NARROW AND SPECIFIC.

ON THE SUBJECT OF YOUTH,

THESE PROPOSALS FREQUENTLY ZERO IN ON SUCH NARROW AREAS AS
SUBSTANCE ABUSE, TEEN PREGNANCY, OR THE DROPOUT PROBLEM.
THEY TEND NOT TO DEAL WITH THE LARGER AND MORE PERVASIVE
ISSUES IN A YOUNG PERSON'S LIFE SUCH AS THE HOME AND
FAMILY, THE NEIGHBORHOOD AND SOCIAL ENVIRONMENT,
EDUCATIONAL AND LEISURE-TIME OPPORTUNITIES.
I AM SIMPLY SUGGESTING THAT IT IS TIME THAT WE AS A NATION
LOOK MORE COMPREHENSIVELY AT YOUTH IN CONTEMPORARY
AMERICAN SOCIETY.
FINE.

DO WE LIKE WHAT WE SEE?

IF SO, THAT IS

IF NOT, WE NEED TO DO SOMETHING ABOUT IT.

SURELY,

�PAGE 5
EVERYONE WILL AGREE THAT THOSE YOUNG PEOPLE WHO ARE MOST
AT RISK MUST BE HELPED.

LESS OBVIOUSLY, WE NEED TO FIND

WAYS TO HELP THOSE WHO ARE NOT TECHNICALLY AT RISK STAY
OUT OF TROUBLE.

WE NEED TO CHALLENGE THEM; WE NEED TO

FIND WAYS TO MAKE SURE THAT THEIR LIVES ARE TOO FULL OF
INTERESTING AND EXCITING THINGS TO DO TO FIND TIME TO GET
INTO TROUBLE.
BEFORE.

THINGS ARE DIFFERENCT TODAY THAN EVER

MANY OF THE CHANGES IN SOCIETY HAVE GREAT IMPACT

ON THE PROCESS OF GROWING UP.

LET ME ILLUSTRATE WITH JUST

FOUR ISSUES . . .
ONE NEED ONLY LOOK AT THE CHANGING DEMOGRAPHICS OF THE
AMERICAN FAMILY TO UNDERSTAND WHY SO MANY YOUTH TODAY ARE
IN 1955, 60 PERCENT OF ALL AMERICAN

HAVING PROBLEMS.

FAMILIES CONSISTED OF A WORKING fATHER, A MOTHER WHO WAS A
HOMEMAKER, AND TWO SCHOOL-AGE CHILDREN.

By 1985, LESS

THAN TWO GENERATIONS LATER, THAT NUMBER HAD SHRUNK TO
SEVEN PERCENT.

THE DEMOGRAPHERS TELL US THAT OUT OF EVERY

100 CHILDREN BORN TODAY, 12 ARE BORN OUT OF WEDLOCK AND 40
ARE BORN TO PARENTS WHO WILL BE DIVORCED BY THE TIME THE
CHILD REACHES 18.

ONE-HALF OF THESE CHILDREN WILL LIVE IN

A HOME WITH THE MOTHER WORKING OUT OF THE HOUSEHOLD.
WHETHER WE LIKE IT OR NOT, THESE ENORMOUS DEMOGRAPHIC
SHIFTS MAKE A DIFFERENCE IN THE LIVES OF CHILDREN.

�PAGE 6
YET	 IN OUR SOCIETY, WE FACE THESE MASSIVE CHANGES WITH
INSTITUTIONS THAT ARE ESSENTIALLY UNCHANGED.

WE NEED TO

BE MORE RESPONSIVE TO THE NEW NEEDS THAT THIS NEW SOCIETY
HAS	 BROUGHT WITH IT.

LET ME BE MORE SPECIFIC AND TALK FOR

A MOMENT ABOUT THE AREAS WHERE CHANGES MUST COME:
1.

EARLIEST CHILDHOOD -- RESEARCH HAS REPEATEDLY
DEMONSTRATED THAT THE MOST IMPORTANT TWO YEARS IN
A PERSON'S LIFE ARE THE FIRST TWO. WE MUST WORK
TO ENSURE THAT THE BEST QUALITY OF CARE AND
NURTURING IS ACHIEVED DURING THOSE TWO CRITICAL
YEARS.

2.	

PARENTING -- ALL PARENTS ARE AMATEURS. WE NEED TO
FIND NEW WAYS TO PREPARE PARENTS FOR THIS MOST
IMPORTANT RESPONSIBILITY OF THEIR LIVES. THE
PROBLEM BECOMES EVEN MORE ACUTE WHEN WE CONSIDER
THAT WE HAVE THE PHENOMENON OF CHILDREN HAVING
CHILDREN. I WAS RECENTLY AT A MEETING WHICH
CONSISTED OF GRANDMOTHERS -- ALL OF WHOM WERE
BETWEEN 25 AND 30 YEARS OF AGE. THIS IS A
PARTICULARLY IMPORTANT NEED WHICH MUST BE
ADDRESSED SOON.

3.

PRESCHOOL EDUCATIOI~ -- AGAIN, ALL THE RESEARCH IN
THIS AREA SHOWS THAT SYSTEMATIC SCHOOLING SHOULD
START EARLIER THAN IT NOW DOES. YET PUBLIC
SCHOOLS CONTINUE TO BE INTERESTED IN CHILDREN ONLY
IF THEY TURN FIVE BY DECEMBER 1.

4.	 LATCHKEY CHILDREN -- INCREASINGLY, WITH TWO

PARENTS WORKING, CHILDREN LEAVE FROM AND COME HOME
TO AN EMPTY HOUSE. SURELY THERE MUST BE A BETTER
WAY	 OF SCHEDULING THE SCHOOL DAY TO ACCOMMODATE
CHANGING SOCIETAL NEEDS.

5.	

THE ROLE OF THE HOME AND FAMILY IN FORMAL
EDUCATION -- IN THE PAST, WE HAVE BEEN CONTENT TO
SEND OUR CHILDREN OFF TO SCHOOL TO BE EDUCATED AND
NOT TO TAKE A VERY ACTIVE ROLE IN THAT PROCESS.
BUT, IT IS BECOMING INCREASINGLY CLEAR THAT FOR
EDUCATION TO TRULY HAVE IMPACT, WHAT GOES ON IN
THE CLASSROOM MUST BE REINFORCED AT HOME AND VICE
VERSA. WE CLEARLY NEED TO HAVE MUCH GREATER
TEAMWORK IN THIS AREA THAN WE DO AT PRESENT.

�PAGE 7
JUST AS THERE HAVE BEEN ENORMOUS CHANGES IN THE FAMILY,
THERE HAVE ALSO BEEN TREMENDOUS CHANGES IN THE ECONOMY
WHICH HAVE AFFECTED CHILDREN.

WHEN I WAS A YOUNGSTER

GROWING UP ON A FRUIT FARM IN SOUTHWESTERN MICHIGAN, I WAS
GIVEN CHORES TO DO AT AN EARLY AGE -- NOT JUST BUSY WORK
OR MAKE WORK.

THESE CHORES WERE IMPORTANT TO THE

LIVELIHOOD OF MY FAMILY.

AT THAT TIME, CHILDREN WERE AN

ECONOMIC ASSET FROM A VERY YOUNG AGE.

TODAY, IN THE

AFFLUENT WORLD IN WHICH WE LIVE, CHILDREN ARE AN ECONOMIC
LIABILITY.

THEY MAY HAVE CHORES, BUT REALLY DO NOT

CONTRIBUTE THAT MUCH TO THE LIVELIHOOD OF THE FAMILY.
TODAY'S YOUNG PEOPLE ARE CAUGHT IN A DOUBLE BIND.

THE AGE

OF PUBERTY CONTINUES TO DROP EVEN AS THE TIME OF
PREPARATION NEEDED TO TAKE ONE'S PLACE IN SOCIETY
CONTINUES TO LENGTHEN.

THE RESULT IS A PROLONGED PERIOD

OF DEPENDENCY, AN EXTENDED ADOLESCENCE, IF YOU WILL.
DURING THIS TIME, IT IS EASY TO BECOME BORED AND
DISILLUSIONED.

WE NEED TO BE FAR MORE CREATIVE THAN WE

HAVE BEEN IN FINDING USEFUL AND MEANINGFUL WORK FOR THESE
YOUNG PEOPLE.

WE ALSO SHOULD EXPLOIT TO A MUCH GREATER

DEGREE THAN WE HAVE VOLUNTEER ROLES FOR YOUNG PEOPLE
THE OPPORTUNITY TO DO TRULY MEANINGFUL AND IMPORTANT WORK,
NOT FOR PAY, BUT FOR THE GOOD OF PEOPLE.

CHILDREN NEED TO

BE PRODUCTIVE . . . THEY NEED TO CONTRIBUTE.

THEY DO NOT

WISH TO ALWAYS BE THE BENEFICIARY ANYMORE THAN DO
RESPONSIBLE ADULTS.

�PAGE 8
I HAVE COMMENTED ON SOME OF THE SWEEPING CHANGES IN THE
FAMILY AND IN SOCIETY.

NOw LET'S TALK ABOUT THE CHANGES

-- OR LACK THEREOF -- IN THE SCHOOLS.

WE HAVE IN OUR

NATION'S SCHOOLS AN ESSENTIALLY AGRARIAN MODEL THAT WAS
PARTICULARLY USEFUL IN THE 19TH CENTURY, HAS BECOME
INSTITUTIONALIZED IN THE 20TH, AND WILL PROBABLY ENDURE
INTO THE 21ST.

THE SCHOOL DAY WAS INITIALLY SET FROM 9:00

TO 4:00, WHICH MADE SENSE BECAUSE YOU HAD TO DO YOUR
CHORES BEFORE YOU WENT TO SCHOOL, AND YOU HAD TO GET HOME
IN TIME TO DO THEM AGAIN IN THE AFTERNOON.

THE SCHOOL

YEAR WAS SET TO RUN FROM LABOR DAY TO MEMORIAL DAY WHICH,
OF COURSE, ALLOWED FOR THE CHILDREN TO BE HOME DURING THE
BUSY SUMMER MONTHS.

WHILE FEW LIVE ON FARMS TODAY,

STILL HAVE PRECISELY THAT CALENDAR.

WE

THIS CALENDAR AND

THIS TIME FRAME ASSUMED THAT THE PARENTS WERE AT HOME AS
INDEED MOST OF THEM WERE AND, AS INDEED, THE MAJORITY ARE
NOT TODAY.

THIS ENTIRE MODEL WAS EVOLVED FOR THE NEEDS OF

THE ONE-ROOM SCHOOL HOUSE.

IF WE WERE TO DEVELOP THE

CALENDARS AND SCHEDULES APPROPRIATE FOR TODAY, WE WOULD
DEVELOP A QUITE DIFFERENT PATTERN.

WE WOULD SURELY MAKE

THE SCHOOL DAY LONGER TO ELIMINATE THE LATCH-KEY PROBLEM
AND WORK OUT AN ARRANGEMENT WHEREBY SCHOOL WOULD BE
PLANNED DIFFERENTLY THROUGH THE YEAR.

THIS IS

PARTICULARLY IMPORTANT SINCE STUDIES HAVE SHOWN AGAIN AND
AGAIN THAT WHEN CHILDREN BEGIN SCHOOL AFTER A THREE-MONTH
VACATION IT TYPICALLY TAKES THEM TWO TO THREE MONTHS TO
CATCH UP TO WHERE THEY HAD BEEN.

�PAGE 9
THE SCHOOL AS AN INSTITUTION NEEDS TO BECOME MUCH MORE
RESPONSIVE IN VERY FUNDAMENTAL WAYS TO THE CHANGES IN THE
WIDER SOCIETY.

SPECIFICALLY:

WE SHOULD CONSIDER A YEAR-ROUND SCHOOL YEAR. WE NEED
UNIVERSAL PUBLIC PRESCHOOL EDUCATION BEGINNING AT
LEAST AT AGE FOUR AND PREFERABLY AT AGE THREE. WE
NEED PROVISION FOR DAY-CARE AND LATCH-KEY CHILDREN.
AND WE SHOULD LOOK CAREFULLY AT THE PRIORITIES FOR
ALLOCATION OF RESOURCES. AS AN ASIDE, I USED TO SERVE
ON A SCHOOL BOARD, AND I ALWAYS ASKED THE
ADMINISTRATORS WHY THEY FORCED US TO MAKE THE WRONG
CHOICES. WHEN TIMES WERE TOUGH, WE WERE COMPELLED TO
CUT RESOURCES FROM THE ELEMENTARY BUDGET TO PUT THEM
INTO THE HIGH SCHOOL BUDGET SO THAT THE HIGH SCHOOL
COULD RETAIN ITS ACCREDITATION. AND YET RESEARCH
SHOWS CONVINCINGLY THAT THE EARLY YEARS ARE CRITICALLY
IMPORTANT, MORE SO THAN THE LATER YEARS. WHY NOT
ACCREDIT THE ELEMENTARY SCHOOLS -- AND LET HIGH SCHOOL
GET THE RESIDUAL?
SCHOOLS CANNOT DO EVERYTHING.
TO ALL PEOPLE.

THEY CANNOT BE ALL THINGS

BUT SOCIETY'S NEEDS HAVE CHANGED SO

DRASTICALLY THAT THEY MUST BECOME MORE RESPONSIVE.
IT IS INSTRUCTIVE TO CONSIDER THE WAY THAT OTHER SOCIAL
INSTITUTIONS HAVE CHANGED TO MEET THE DIFFERENT NEEDS OF
THE POPULATION.

I CAN REMEMBER A TIME WHEN BANKS WERE

OPEN FROM 10:00 UNTIL 2:00.

NOW, I CAN GO TO MY BANK

THROUGH AUTOMATIC TELLER MACHINES AND COMPLETE
TRANSACTIONS 24 HOURS A DAY, 365 DAYS A YEAR.

NOW SURELY,

IF BANKS CAN BECOME THAT RESPONSIVE TO THE NEEDS OF THE
PUBLIC, SO CAN THE NATION'S SCHOOLS.

�PAGE 10
THE FOURTH AREA OF CHANGE THAT HAS SUCH IMPACT UPON
AMERICAN YOUTH, IS THE FRAGMENTATION OF THE INFLUENCE AND
SERVICES THAT OUR SYSTEMS AND PROGRAMS HAVE DEVELOPED.
THERE IS SIMPLY A MULTIPLICITY OF SOCIAL PROGRAMS AND
ADMINISTRATIONS OUT THERE IN THE REAL WORLD, AND MANY OF
THEM ARE AT WAR WITH EACH OTHER AND CERTAINLY ARE
INCONSISTENT AMONG THEMSELVES.
EXAMPLE.

LET 'S TAKE A CONCRETE

SUPPOSE THAT YOU ARE THE PREGNANT TEENAGE

DAUGHTER OF AN ADC MOTHER, YOU ARE HAVING DIFFICULTY IN
SCHOOL, AND GET PICKED UP FOR SHOP LIFTING.

THINK OF THE

NUMBERS OF ORGANIZATIONS WITH WHICH YOU WILL HAVE TO DEAL
-- WITH THE SOCIAL WELFARE SYSTEM; WITH THE PUBLIC HEALTH
SYSTEM; WITH OUR SYSTEM OF JUSTICE, AS DELIVERED THROUGH
THE COURTS; WITH THE SCHOOLS; WITH THE STATE EMPLOYMENT
OFFICES.

IF YOU HAVE EVER DEALT WITH THE MEDICAID SYSTEM,

YOU KNOW HOW DIFFICULT IT IS EVEN FOR WELL-EDUCATED PEOPLE
WITH FEW CHALLENGES TO DEAL WITH BUREAUCRACY.

IMAGINE THE

BEWILDERMENT THIS YOUNG PERSON, LABORING UNDER MULTIPLE
DIFFICULTIES, MUST FEEL.
AT THE KELLOGG FOUNDATION WE ARE TRYING TO ENCOURAGE SOME
EXPERIMENTAL EFFORTS TO FURTHER THE BEST INTERESTS OF ALL
OF OUR YOUNGSTERS.

WE ARE PERSUADED THAT MORE EFFORT

SHOULD BE MADE TO DO THE FOLLOWING:

�PAGE 11

1.

COMMUNITY-BASED EFFORTS -- THE PROBLEMS OF PEOPLE
ARE TOO IMPORTANT TO LEAVE THEM TO THE
PROFESSIONALS. CITIZENS MUST BE INVOLVED IN EVERY
PHASE -- DISCUSSION, PLANNING, EXECUTION,
EVALUATION OF EVERY PROJECT THAT HAS TO DO WITH
THEIR OWN WELL BEING.

2.

COMPREHENSIVE -- ALL OF THE INFLUENCES DIRECTLY
AFFECTING THE CHILD MUST BE CONSIDERED -- HOME,
FAMILY; NEIGHBORHOOD; SCHOOL; CHURCH; AGENCIES AND
AREAS OF GOVERNMENT; THE COURT; VOLUNTARY SERVICES
AND PROGRAMS.

3.	

COLLABORATIVE -- THE SCHOOLS MUST WORK WITH
VOLUNTEERS. YOUTH PROGRAMS MUST WORK WITH THE
JUSTICE SYSTEM. THE PROBLEMS WITH WHICH WE
GRAPPLE ARE TOO COMPLEX FOR ANY ONE PERSON OR ANY
ONE ORGANIZATION TO SOLVE THEM ALONE. TEAMWORK IS
ABSOLUTELY ESSENTIAL.

4.

CONTINUITY -- THE PROBLEMS THAT WE FACE HAVE
EVOLVED OVER MANY YEARS. IT IS SIMPLY IMPOSSIBLE
THAT A QUICK FIX WILL SOLVE THEM. WE NEED TO
COMMIT OURSELVES AND OUR RESOURCES TO STAY AS LONG
AS IT TAKES TO FINISH THE JOB. AND THAT MAY WELL
BE A GENERATION, OR EVEN MORE.

WHAT GOAL SHOULD WE HAVE?

SIMPLY THIS:

TO MAKE OUR

COMMUNITY THE BEST PLACE IN THE "WORLD IN WHICH TO BE BORN
AND GROW UP.
I AM HERE TODAY TO TALK WITH THE LEADERSHIP OF THE
UNIVERSITY OF NEBRASKA SYSTEM TO SEE IF THERE ARE WAYS IN
WHICH THE MAGNIFICENT KNOWLEDGE RESOURCES THAT THIS
UNIVERSITY HAS CAN BE MOBILIZED MORE EFFECTIVELY TO DEAL
WITH THE PROBLEMS FACED BY YOUTH AND BY SOCIETY.

THIS, IN

MY ESTIMATION, IS THE GREATEST OPPORTUNITY THAT WE AS
PROFESSIONALS HAVE:
FULLEST POTENTIAL.

TO HELP OUR YOUNG PEOPLE REACH THEIR

�PAGE 12
THE YEARS AHEAD SHOULD BE EXCITING FOR OUR YOUNG.

THEY

SHOULD BE CHALLENGING AND FUN, NOT THREATENING AND
STRESSFUL.

THEY SHOULD BE REWARDING AND ENRICHING, NOT

INTIMIDATING AND BORING.

OUR YOUNG PEOPLE SHOULD BE

EXCITED BY LIFE; MANY OF THEM ALREADY ARE, BUT ALL SHOULD
BE.
DEMOGRAPHICALLY, WE NEED EVERY ONE OF OUR YOUNG PEOPLE TO
BE MOTIVATED, CREATIVE, RESPONSIBLE, AND PRODUCTIVE.
THE CHARGE IS TO RESPOND TO THE CHANGING CIRCUMSTANCES OF
TODAY, TO ADOPT NEW AND EXCITING PROCEDURES, TO CHANGE OUR
POLICIES AND OUR INSTITUTIONS TO A NEW DAY AND A NEW WAY.
GIVEN THE LESSONS OF HISTORY, DO WE HAVE GROUNDS FOR
OPTIMISM?

WE SHOULD BE GRATEFUL TO REALIZE THAT, DESPITE

UNPARALLELED TEMPTATIONS AND ALTERNATIVES, THE MAJORITY OF
OUR YOUTH DO NOT FAIL, AND MOST OF THOSE WHO HAVE GONE
ASTRAY ARE NOT BEYOND REDEEMING.

AMERICAN HISTORY IS

REPLETE WITH CRISES THAT HAVE BEEN MET BY THE YOUNG, AND
WITH FEWER RESOURCES AND LESS KNOWLEDGE THAN WE NOW HAVE
AT OUR DISPOSAL.

OUR CREDO MIGHT PROPERLY COME FROM RALPH

WALDO EMERSON, WHO WROTE HIS POEM, "VOLUNTARIES" DURING
THE CIVIL WAR:

so
so

NIGH IS GRANDEUR TO OUR DUST
NEAR IS GOD TO MAN,
THAT WHEN DUTY WHISPERS LOW, "THOU MUST"
THE YOUTH REPLIES "I CAN."
WPC0961N

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&#13;
The digital collection includes a selection of field notes, speeches, itineraries, and other materials.</text>
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                    <text>RGM's Remarks (Welcome/Introduction, Panel, and Closing)
for September 28, 1989, Michigan Educators,~~Qnfeye ce,
"Education in Philanthropy and Volunteerism" ' ./
at Kellogg Center, MSU

111N

•

STATEWIDE EDUCATORS' CONFERENCE

•

~ \.

~-&amp;- .~

THANK YOU JOHN, AND WELCOME TO ALL OF YOU. liT IS APPROPRIATE THAT WE
SHOULD BE MEETING TODAY IN THE NATION'S FIRST UNIVERSITY BUILDING
CONSTRUCTED SPECIFICALLY FOR THE PURPOSE OF CONTINUING EDUCATION, FOR
THAT IS ONE OF THE QUESTIONS WE WILL CONSIDER TODAY AS WE PLACE THE
SPOTLIGHT ON PHILANTHROPY, VOLUNTEERISM, AND NONPROFIT INITIATI ~ I
WANT TO THANK THE IMPROVING PHILANTHROPY COMMITTEE OF THE COUNCIL OF
MICHIGAN FOUNDATIONS FOR THEIR HARD WORK IN PLANNING AND IMPLEMENTING
THIS CONFERENCE.
THE REPORT THAT YOU HAVE RECEIVED:

"PHILANTHROPY AND VOLUNTEERISM:

STATE AND NATIONAL TRENDS AND OPPORTUNITIES FOR MICHIGAN" DEFINES THE
SCOPE OF THE NONPROFIT SECTOR AND ITS IMPORTANCE IN ALL OUR LIVES.

I

WON'T COMMENT FURTHER ON THE REPORT, BUT I WOULD LIKE TO REINFORCE ITS
STRESS ON THE IMPORTANCE OF THE SECTOR BY SHARING WITH YOU A COUPLE OF
STATISTICS UNCOVERED BY PETER DRUCKER, THE NOTED MANAGEMENT
CONSULTANT, DURING HIS STUDY OF NONPROFIT ORGANIZATIONS.

FIRST, ALL

--.-.

CITY PUBLIC SCHOOL SYSTEM HAD A BUDGET OF $5.9 BILLION IN 1988.

THIS

IS LARGER THAN THE BUDGET OF GENERAL MILLS, AND NEARLY TWICE THAT OF
APPLE COMPUTER. ;r~ TIME PERMITTED, THERE ARE A NUMBER OF OTHER
EXCELLENT EXAMPLE S IN THI S SEC TOR THAT DESERVE MENTION ... NOR IS THERE

/

~

TIME TO FU LLY DI SCUSS THE SEC TOR'S IMPACT UPON THE CHARAC TER AND THE '
/

.

QUALITY jOF LIFE AT THE COMMUNITY LEV~ I TH 2.-~.~!0~ ..l".l.~~ _~~

~

/;

HAT

THE SECTOR IS LARGER AND MORE SIGNIFICANT THAN MOST REALIZE. / IT WAS
I

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W
ITH TH
IS CONV
ICT
ION THAT THE CMF BOARD
,)N1986
, REATED THE
IMPROV
ING PH
ILANTHROPY COMM
ITTEE
. OUR

~ HAR E

/

WAS TO EXAM
INE THE
~o .

CURRENT STATUS OF PH
ILANTHROPY IN THE/STATEOF M
ICH
IGAN
,v
IDENT
IFY
/

AREAS IN WH
ICH WE COULD DO ETTER ~ AN

TO RECOMMEND STEPS FOR

IMPROVEMENT
. WE QU
ICKLY FOCUSED/ONTHE SUB
JECT OF EDUCAT
ION IN
PH
ILANTHROPY AND VOLU
t
\
ITEER
ISM
.j
;
;ANUMBER OF PEOPLE HAD OP
IN
IONS ABOUT
THE STATUS OF EDUCAT
ION IN THESE AREAS IN M
ICH
IGAN -BUT NO ONE HAD
ANY HARD DATA
.

THEREFORE
, THE COMM
ITTEE CONDUCTED THREE SURVEYS IN

ORDER TO SECURE THE INFORMAT
ION THAT WAS LACK
ING
.

-

- -_
.
-"
.

THE F
IRST SURVEY WAS SENT TO EVERY-T~( j.l
UN
IVERS
ITY IN M
ICH
IGAN
.

~-

~

E

r
t
-

C;~ --~-~ fl2.~

;~'E s R

D
ISCOVERED THAT THER ~
'
J__ • -

.-------_.-'
f·.

COLLEGE AND

ER~

NO FORMAL

~

~

~

.

DEGREE PROGRAMS IN PH
ILANTHROPY AND VOLUNTEERISM IN THE STATE
, BUT
THAT SEVERAL INST
ITUT
IONSOFFERED COURSES OR EXPER
IENT
IAL EDUCAT
ION IN
THESE AREAS
.

SEVERAL OF YOU IND
ICATED TO US THAT YOU HAVE FACULTY AND

STAFF THAT WERE INTERESTED IN THESE TOP
ICS
, AND IN MANY CASES YOUR
STAFF HAVE ORGAN
IZED VOLUNTEER ACT
IV
IT
IES OUTS
IDE OF THE SCHOOL
'S
FORMAL CURR
ICULUM
.
THE SECOND SURVEY WENT TO THE CMF MEMBERSH
IP
, WH
ICH THEN STOOD AT 2
20
(WE NOW HAVE

2S
]
~

MEMBERS
)
.

ITSRESULTS CONF
IRMED OUR BEL
IEF THAT

THERE WAS W
IDESPREAD INTEREST IN PH
ILANTHROPY AND VOLUNTEER
ISM AMONG
M
ICH
IGAN
'S FOUNDAT
IONS AND CORPORATE G
IV
ING PROGRAMS
. A SUBSTANT
IAL
NUMBER WERE ALREADY MAK
ING GRANTS IN THESE AREAS,AND ASO
L
IDMA
JOR
ITY
IND
ICATED INTEREST IN LEARN
ING MORE ON THESE SUB
JECTS
.

�~

~
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A

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p .
.
.
/

"'-

~ . (""~

. - ,Y
/
j

/

v

THE TH
IRD SURVEY TARGE1ED A SELECTED GROUP OF NONPROF
ITS ACROSS THE
I
STATE
. THEY TOLD US THAT EDUCAT
ION IN PH
ILANTHROPY AND VOLUNTEER
ISM
WAS A DEF
IN
ITE NEED/ANDTHEY WERE W
ILL
ING TO CONTR
IBUTE SOME OF THE

COSTS FOR THE
IR EMPLOYEES
. FURTHER
, THE
IR NEEDS RANGED OVER A W
IDE
VAR
IETY OF TOP
ICS
, FROM BOARDSMANSH
IP TO PERSONNEL TO VOLUNTEER
MANAGEMENT TO STRATEG
IC PLANN
ING
.
G
IVEN THE FACT THAT THE PROV
IDERS NEED THE EDUCAT
ION
, AND THE COLLEGES
AND UN
IVERS
IT
IES ARE INDEED CAPABLE OF PROV
ID
ING IT
, OUR MOST
EFFECT
IVE ROLE AS FUNDERS APPEARS TO BE THAT OF FAC
IL
ITATORS
. IN THAT
SP
IR
IT WE HAVE ORGAN
IZED TH
IS CONFERENCE
. WE HAVE NO PRECONCE
IVED
AGENDA
,

~

\j ~"PLAN

~

OF ACT

" ~---.

ON
.I
'
-

.A-~ ~ l

•

- ~ \f-" ' ..""

WE HAVE BROUGHT TOGETHER SOME OF THE

LEAD
ING NAT
IONAL EXPERTS ON PH
ILANTHROPY
, VOLUNTEER
ISM
, AND NONPROF
IT
IN
IT
IAT
IVETO LEAD OUR D
ISCUSS
IONS
. WHETHER TH
IS LEADS TO ANYTH
ING
ELSE ISENT
IRELY UP TO

v
;__ u

y.~~ .

_

~

~l. oc..-~""'~

~ .
.~~_
_
.
4
.

OUR KEYNOTE SPEAKER IS AD
IST
INGU
ISHED PROFESS
IONAL WHO HAS SPENT H
IS
\ ,,~

ENT
IRE L
IFE WORK
ING IN
, A® F
IGHT
ING FOR
, THE NONPROF
IT SECTOR
. HE
BEGAN H
IS CAREER AS ACOMMUN
ITY ORGAN
IZER FOR ASCHOOL AND
REHAB
IL
ITAT
ION CENTER FOR HAND
ICAPPED CH
ILDREN
. FROM 1
954 TO 1966
, HE
WORKED FOR THE AMER
ICAN HEART ASSOC
IAT
ION
, THEN SPENT THE NEXT 1
2

�4

YEARS AS THE NAT
IONAL D
IRECTOR OF THE MENTAL HEALTH ASSOC
IAT
ION
.
BR
IAN THEN SPENT TWO YEARS AS THE CEO OF TWO ORGAN
IZAT
IONS
: THE
NAT
IONAL COUNC
IL ON PH
ILANTHROPY AND THE COAL
IT
ION OF NAT
IONAL
IN 1
980 HE OVERSAW AMERGER OF THE TWO AS

VOLUNTARY ORGAN
IZAT
IONS
.

INDEPENDENT SECTOR
, AND HAS G
IVEN ADECADE OF SERV
ICE AS

.r~

FOUND
ING

~

PRES
IDENT
.
UNDER BR
IAN
'S

HAS BECOME THE COUNTRY
'S LEAD
ING ADVOCATE

LEA ER HIP ~

FOR THE NAT
IONAL TRAD
IT
IONS OF G
IV
ING AND VOLUNTEER
ING
. ,1
5
)
ISMADE UP
OF 650 FOUNDAT
IONS
, CORPORAT
IONS
, AND NAT
IONAL VOLUNTARY ORGAN
IZAT
IONS
THAT WORK TOGETHER TO GENERATE NEW RESEARCH ON THE SECTOR
, ENCOURAGE
THE IMPROVEMENT OF NONPROF
IT LEADERSH
IP AND MANAGEMENT
, CREATE
MUTUALLY SUPPORT
IVE RELAT
IONSH
IPS BETWEEN GOVERNMENT AND VOLUNTARY
ORGAN
IZAT
IONS
, AND EDUCATE PEOPLE ABOUT THE SECTOR
.
BR
IAN ISTHE AUTHOR OF SEVERAL BOOKS
, INCLUD
INGAMER
ICA
'S VOLUNTARY
~

SP
IR
IT
, PH
ILANTHROPY IN ACT
ION
,

~

VOLUNTEERS IN ACT
ION
. HE ISALSO

A VOLUNTEER H
IMSELF
, SERV
ING ON NUMEROUS BOARDS AND COMM
ISS
IONS
.
/

LAD
IES AND GENTLEMEN
, IG
IVE YOU BR
IAN O
'CONNELL
.

/

J
JO
/RG

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�SUB
JECT
: BR
IEF INTRODUCT
IONS FOR SEPTEMBER 28 PANEL
ISTS
DELWYN DYER ISPROFESSOR AND D
IRECTOR
, CENTER FOR VOLUNTEER
DEVELOPMENT
, EXTENS
ION D
IV
IS
ION
, V
IRG
IN
IA POLYTECHN
IC INST
ITUTEAND
STATE UN
IVERS
ITY
, IN BLACKSBURG
, V
IRG
IN
IA
.

tA- ~e- ~
EL ~EARNE
A PH
.D
.

IN

SOC
IOLOGY AND ANTHROPOLOGY FROM M
ICH
IGAN STATE UN
IVERS
ITY
, AND WAS
FORMERLY A PROGRAM LEADER
, 4
-H PROGRAMS
, HERE AT MSU ..DEL ISALSO
THE PAST PRES
IDENT OF THE ASSOC
IAT
ION OF VOLUNTARY ACT
ION SCHOLARS
.
V
IRG
IN
IA HODGK
INSON ISV
ICE PRES
IDENT
, RESEARCH
, INDEPENDENT SECTOR
,
~
. AND EXECUT
IVE D
IRECTOR OF THE NAT
IONAL CENTER FOR CHAR
ITABLE

~ STAT
IST
ICS
. SHE EARNED APH
.D
. IN H
IGHER EDUCAT
ION FROM SOUTHERN
ILL
INO
ISUN
IVERS
ITY
. SHE HAS AUTHORED MORE THAN 2
0BOOKS AND
ART
ICLES ON PH
ILANTHROPY
, VOLUNTEER
ISM
, AND THE NONPROF
IT SECTOR
,
INCLUD
ING G
IV
ING AND VOLUNTEER
ING IN THE UN
ITED STATES
: A NAT
IONAL
SURVEY AND D
IMENS
IONS OF THE INDEPENDENTSECTOR
: ASTAT
IST
ICAL
~	

V- ~

PROF
ILE
. HER LEADERSH
IP IN THE STUDY OF NONPROF
ITS HAS CAUSED MER

~

~

~ E

4.
.-J

AS THE "NONPROF
IT P
IED P
IPER
.
"

KATHLEEN MCCARTHY ISPROFESSOR AND D
IRECTOR OF THE CENTER FOR THE
STUDY OF PH
ILANTHROPY AT THE C
ITY UN
IVERS
ITY OF NEW YORK
.

SHE

EARNED APH
.D
. IN H
ISTORY FROM THE UN
IVERS
ITY OF CH
ICAGO
. SHE IS
THE AUTHOR OF NUMEROUS BOOKS AND ART
ICLES ON THE SUB
JECT OF NAT
IONAL
AND INTERNAT
IONAL PH
ILANTHROPY
. A FORMER EMPLOYEE OF THE
ROCKEFELLER FOUNDAT
ION
, SHE ISTHE FOUNDER OF THE INTERNAT
IONAL
FELLOWS PROGRAM
, WH
ICH BR
INGS YOUNG LEADERS FROM FORE
IGN NAT
IONS TO
AMER
ICA TO LEARN ABOUT AMER
ICAN PH
ILANTHROPY
.

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DUANE BEAUCHAMP ISTHE D
IRECTOR OF H
ILLSDALE COLLEGE
'S GREAT
OPPORTUN
IT
IES FOR ASS
ISTANCE AND LEADERSH
IP (GOAL
) PRO
JECT
. TH
IS IS
A STUDENT VOLUNTEER
ISM AND LEADERSH
IP PROGRAM FUNDED BY THE
W
. K
. KELLOGG FOUNDAT
ION
.

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AMASTERS IN D
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. IN
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IN ISTHE D
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IVERS
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.

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QUESTIONS FOR PANEL
The first question is the "so what" question. Why is it
important to study volunteerism and philanthropy?
How do such studies fit into the traditional mission of the
university -- teaching, research and public service?
Does it make sense to teach philanthropy and volunteerism as a
discrete course, or should its concepts be broadly integrated
across the curriculum?
How can we interest the faculty in these subjects, and get
them involved in teaching these areas?
Is it possible to gain the faculty's commitment without
changing the university's reward system?
What are the best examples of programs for the study of
philanthropy and volunteerism?
Should we attempt to build a standardized curriculum, or
should we "let a thousand flowers bloom?"
Is there a logical departmental home for the study of
philanthropy and volunteerism?

9.

.-

Should training in philanthropy and volunteerism be vocational?
To what extent should education in philanthropy and
volunteerism employ experiential techniques?
Is "required volunteerism" a contradiction in terms?
What is the biggest impediment in the way of developing
programs?
What are the l;adin g professional organizati9ns in this field?
Where are the gaps in the knowledge base?
What are the opportunities for publication in these fields?
Have you encountered any internal institutional resistance?

(~

\V

G

Is there real demand for such a program among the students?
If so, is it strongest among undergraduates, graduate§1/
students, or continuing education students?
What are the future opportunities in these fields?

JJO!rgl086N:45

�CLOS
ING REMARKS STATEW
IDE EDUCATORS
' CONFERENCE
THE "EDUCAT
ION IN PH
ILANTHROPY AND VOLUNTEER
ISM
" CONFERENCE ISNOW
DRAW
ING TO A CLOSE
, AND ITH
INK ITHAS BEEN A VERY PRODUCT
IVE DAY
. WE
OWE AGREAT DEBT OF THANKS TO BR
IAN O
'CONNELL
, WHO PROV
IDED ACLEAR
OVERV
IEW OF THE IMPORTANCE AND THE STATE OF THE SECTOR
, AND ABLY
LAUNCHED US IN THE R
IGHT D
IRECT
ION
. OUR F
IVE PANEL
ISTS
, DELWYN DYER
,
V
IRG
IN
IA HODGK
INSON
, KATHLEEN MCCARTHY
,

'
"1
)"
'
-. -

E-eR~HE,

AND HENRY RUB
IN
,

GENEROUSLY SHARED THE
IR STORE OF EXPER
IENCE REGARD
ING THEORY AND
PRACT
ICE IN THE F
IELD
. MOREOVER
, THE
IR PART
IC
IPAT
ION IN THE
D
ISCUSS
IONS TH
IS AFTERNOON LED TO MANY PRODUCT
IVE INTERCHANGES AND A
H
IGH LEVEL OF D
IALOGUE
. AND THANKS TO YOU FOR TAK
ING THE T
IME TO
ATTEND
, AND PUTT
ING SO MUCH THOUGHT INTO YOUR QUEST
IONS AND
PART
IC
IPAT
ION
.
NOW
, THE NATURAL QUEST
ION IS"WHAT ABOUT NEXT STEPS
?
" AS ISA
ID AT
THE BEG
INN
ING OF THE CONFERENCE
, THE MEMBERSH
IP OF THE COUNC
IL OF
M
ICH
IGAN FOUNDAT
IONS HAS NO PRECONCE
IVED AGENDA OR A PLAN OF ACT
ION
.
WE DO NOT INTEND
T
OI
S
S
UEA REQUEST FOR PROPOSALS
. TH
IS DOES NOT MEAN
_
.
.
_
...~ .
.
_.~_. ---------,-- .

THAT WE..-HAVE SU_
D
E
N
Y_
_
LOSL
INTEREST IN PH
ILANTHROPY AND VOLUNTEER
ISM.
.D
,_
.
.
.
.L
ITDOES MEAN
, HOWEVER
, THAT THE BALL ISIN YOUR COURT
.

IFYOU TH
INK

THAT TH
IS SUB
JECT ISIMPORTANT
, THAT ITMER
ITS FURTHER REFLECT
ION AND
POSS
IBLY ACT
ION
, THEN WE ARE W
ILL
ING TO L
ISTEN TO YOUR IDEAS
.~

UPO ~ -l R R.EELE- -"" -I-e

YOU PLACE PH L THRO.
f
A
lN
D VOLUNTEERI~~ ON

O f~-r-T ~ -IHEN

WE

CERTAINL ..R ~~ON.

�2

AS FUNDERS, WE SEE OUR ROLE BEING THAT OF A FACILITATOR.

IF YOU HAVE

GOOD IDEAS ABOUT BETTER WAYS TO PROVIDE EDUCATION IN PHILANTHROPY AND
VOLUNTEERISM, THEN WE WANT TO HEAR THEM.

NATURALLY, YOU UNDERSTAND

THAT FUNDERS CANNOT GIVE A nBLANK CHECK,n BUT WE CAN GUARANTEE A FAIR
HEARING.

AND, IF OUR PRIORITIES MATCH, WE CAN HELP YOU TO ACHIEVE

YOUR GOALS FASTER -- AND PERHAPS BETTER
IN ANY EVENT, NEXT STEPS ARE UP TO YOU.

THAN YOU COULD ON YOUR OWN.
THANK YOU AGAIN FOR MAKING

THE TIME TO JOIN US, AND ADD TO OUR DELIBERATIONS.
JOURNEY HOME.
JJO/RG

HAVE A SAFE

�</text>
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                    <text>ac -1-

Dedication Ceremony
Wildlife Education Center
Binder Park Zoo
September 28, 1982
Russell G. Mawby, Chairman of the Board
W. K. Kellogg Foundation
I am delighted to be here as the Binder Park Zoo takes another
major step in its development for our community.

The Zoo has had a remarkable record of success in the past four
years -- often

~n

the face of adverse economic, general

and weather conditions.

operati~g,

The Zoo is an impressive example of

community self-initiative and achievement; whereby a group of
citizens recognized a community need and then organized to
plan, fund, and carry out zoo activities, and without reliance
on tax or governmental money.

Today volunteers from throughout the area serve as members of
the Zoo's Board of Directors; are helping to physically build
and maintain the Zoo; a n d are serving as docents -- or

volunte~~

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�ac -3-

generation over another." Many of the Foundation's grantmaking
efforts over the years have reflected that commitment and
belief regarding the importance of education in our society.
That has been the Foundation's goal in providing financial
support for the Zoo.

That has also been the Foundation's goal

ln regard to a grant which I am pleased to announce this evening
namely, a new $60,000 grant by the Kellogg Foundation to help
the Binder Park Zoo construct a separate animal care facility
immediately to the west of this education center.

These Foundation

funds will augment the already considerable financial support
pledged by the General Foods Corporation for completion of the
animal care center.

The Center will feature special space and

equipment needed to develop and serve major exotic animal
exhibits -- which are key to the next phase of the Zoo's development.

Yet, ln a more direct way, the Wildlife Education Center we
dedicate this evening has been described as the true "heart" of
all Zoo operations because it houses cl assrooms and meeting

�ac -4-

space, offices, kitchen, and animal care area.

I take that to

mean the heart of the Zoo in an educational sense.

For the

Center makes possible a further broadening of Zoo educational
programs for area youth and citizens.

The challenge for the Binder Park Zoo will be to use this
Wildlife Education Center to enhance both outreach and in-zoo
programs.

More than 19,200 people were served by Zoo outreach

activities last year, as well as by the Zoomobile field days
and "Living Textbook" programs at schools throughout the community.

More than 15,000 additional youngsters participated in the
educational programs and festivals offered right here at the
Zoo.

I believe the key to Binder Park Zoo's promising future

will be its continued emphasis on quality educational programs,
and equally important, voluntary support and citizen involvement
within its 25-mile, 800,000 population service area .

�ac -5-

The Kellogg Foundation has been pleased to be a partner in
helping to launch the Binder Park Zoo.

We are proud of the

Zoo's growing reputation nationally for outstanding educational
programs.

We are equally proud, and confident, that the Zoo

will build upon that record of service and achievement in the
years ahead.

�</text>
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                    <text>THE MI CHI GAN BI OTECHNOLOGY INSTI TUTE
Remarks by Dr. Russell G. Mawby
Cha i r man and Chief Executive Officer
W. K. Kell ogg Foundation
September 27, 1984/Lansing, MI

Governor Blanchard, Mr. We i 1, Dr. Zeikus, memb e r s of the MBI
Board of Direc t ors, media repres entatives, ladies and ge ntlemen
Michigan, in recent years, has been sgre '¥- c ha 11e nge d by a
series of difficult economic circumstances.
Now we are emerging from those troubled time s and we see all
around us the evidence of the human spirit's invincibility.

People

are addr essing the needs of our communities and our state with
determination, skill"

and

ne~~~:C~ e

sacrifice.

The enthusiasm and commitment of people

from Sault Ste.

Marie to Battle Creek, from Muske gon to Port Huron, fr om Copper
Harbor to Detroit

to restore MichIgan as one of the nation's

flagship states is, i n my

e s t ima t i o n.-m &amp;£-e ~an

r emarkab l e ;

is

it

awe - insp iring. ~
I f. yo

e ~o

can't keep a good state down!

pa raphrase an old adage: You just
John Gardner's words appropriately

describ eA' such s p i r it when he w't"o t e :

"We are not at our best

perched at the summit; we are c l i mbers, at our best when the way is
steep."
~~~~~ ~~~ r~~~~ ~a&amp;~ ~~la t

--.

v a l uab l e lesson learned
~

is one that gives suffic i ent wisdom to avoid other pitfalls.

Part

of the new Michigan we a r e seeing is a mor e economically diversi fied

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                    <text>Concluding Remarks by
Russell G. Mawby, Chairman and CEO
W. K. Kellogg Foundation
Family Community Leadership Workshop
September 26, 1986
Denver, Colorado

I am glad to be with you for this concluding session of the Family
Community Leadership Conference.

My only regret is that I have not been here

for the full time so that I could meet more of you, but I appreciate so much
your warm welcome and the chance to visit with many of you in this short
period of time.

I feel right at home with this kind of group because, as

indicated, I have a rural background.
deal in my life.

Extension and 4-H have meant a great

I was a 4-H club member and my mother was very active in the

Michigan Extension Homemakers.

I really credit the Extension home

demonstration agent, the county agricultural agent and the district 4-H agent,
along with my mother and dad, for encouraging me to become the first of my
family to go to college.

My wife, Ruth, was a county home demonstration

agent, and I was an Extension agent, specialist, administrator, and
volunteer.

So Extension has been very much a part of our lives for a long

period of time.
My career and my personal interests have been very much involved with a
lot of the issues and activities that are of concern to you.

It has been over

20 years since I left Michigan State University to join the W. K. Kellogg
Foundation.

As one of my colleagues said at that time, I "traded in my

academic robe for a foundation garment."

My heart, however, is still very

close to your concerns, and fortunately a lot of the philosophy and activities
of this Foundation are similar to those that you and I share.

I have often

�2

confessed to some of my friends in home economics that if I were to be
reincarnated in an Extension career, I would wish, at this point in the life
of society, to become a State Leader for Home Economics Extension.

I say that

simply because it seems to me that if we look at perplexing concerns of
American society, the emphases and purposes to which you are committed have
greater potential for addressing some of those needs constructively than any
of the other programs with which I am familiar.
I want to congratulate everyone who has been a part of bringing us
together on this occasion.
some years ago.

I first heard about the concept which led to FCL

It was in 1978 or 1979 that I had the pleasure of meeting

with Charline Warren and other officers of the National Extension Homemakers
Council at the National 4-H Center in Washington, D.C.

The FCL idea was just

beginning to take form and it materialized dramatically through the years of
initial impetus from the Extension Homemakers, and shepherded along by others
like Eleanor Whittemore who have been important in the process.
It is a partnership effort.

Many different folks have been involved,

and the Extension and volunteer partnership and collaboration are extremely
important.

Orville Young was one of the early Extension leaders on the

regional and the national level to give it real endorsement, encouragement,
and support.

That collaborative partnership is symbolized by these name

badges that simply tell you that I am Russ from Michigan.
because all of us serve a common purpose.

That is great

We have the same objectives in

mind, and each of us makes a particular contribution; so whether the label is
volunteer or professional doesn't make any difference as long as we recognize
that we do share a mission.
To the six states that have been the pioneers, the forerunners and the
experimenters, we express our special gratitude and admiration.

We are

�3

grateful to all of the people involved in so many ways in bringing about the
FCL success.

I salute all of you who have been a part of this process.

A special tribute goes to the planning committee.
seen them, and tolerated them this week.

You have met them,

In my brief military career at Camp

Chaffe in Arkansas, I whitewashed rocks and served in an artillery unit.

In

artillery terms, your co-chairs would be a "BB" team--Bassett and Barron.
practice, however, they have had the impact of a howitzer.

In

To Lois and Jim,

who co-chaired this activity, and the full committee, we are grateful for a
tremendous conference.
Speaking for the W. K. Kellogg Foundation, we have been privileged
indeed to be helpful to you by providing a bit of assistance in this
experiment -- the development, testing, and evaluation which leads us to this
national dissemination conference.

The support by the Foundation for the

Family Community Leadership program is just a part of a long-term commitment
to people, families, communities, and leadership.

Sometimes there is

confusion about the relationship between the Kellogg Company and the W. K.
Kellogg Foundation.

The tie is simply one man -- W. K. Kellogg.

Mr. Kellogg,

back in 1906, quit his job at age 46 as the administrator of a hospital and
started the Kellogg Company.

He very early determined that whatever fortune

he accumulated he would somehow dedicate to human benefit.

In 1930, at the

age of 70, he established this Foundation, and there is the tie; only people
are important and that one man made that difference.
We started out as a very small Foundation working in just seven
counties in southcentral Michigan.
health, libraries, and families.
international in stature.
largest in the country.

We worked on problems of education, public
Now, of course, we have grown to be

The Foundation is now among the two or three
In our fiscal year just ended on August 31, we had

�4
assets of $3.1 billion, revenues of $81 million, and we are projecting for the
current year an increase of 18 percent to $96 million dollars in support of
about 600 different projects around the world.

As an old farm boy, those

figures alwa ys overwhelm me.
Historically, the Foundation has always been concerned with leadership
of all sorts to enable people in various settings and circumstances to
contribute constructively to societal progress.

So we have worked for years,

and still do, with school boards, hospital boards, the United Way, the Urban
League, and fellowship programs of various kinds.

One example you may be

familiar with is the Farmer's Study Program or the Agricultural Leadership
Program that started on a small basis in one, then two, then five states and
now serves in at least 23 different states around the country.
Our concern is with encouraging people to take a greater role in
shaping today and tomorrow.

It is very natural, then, that the Foundation was

excited by the concept of Family Community Leadership.
of these words is tremendous.

You recognize it -- just remind yourself of

their importance occ asionally as you move forward.
social unit in our society.

The importance of each

Family -- it is the basic

We are beginning to appreciate to a greater

extent some of the values embodied in strong families; values like discipline
and hard work and ambition and self-sacrifice and patience and caring and
love.

We are beginning to realize with all of the changes in traditional

family structures that those values are still tremendously important; as human
individuals we need close and caring and loving relationships.

While the

details of f amily structure may change (and they have been changing for
centuries), the basic notion is still valid.

We have found in our programs

that many people like to be students of the family, we find many who would
like to be critics of the family, but we find too few who are advocates of the
family.

I am delighted that you are advocates for families.

�5
Second is community.

That's where we live.

There has been a tendency

for the past half-century to transfer responsibilities for important concerns
from the individual and the family to someone else.

In similar fashion, we

have transferred responsibility from the local community to ever-higher levels
of government.

I think we are now appreciating the fact that a lot of those

efforts have been less successful than we would hope, and to some extent we
are beginning to see a transition back to local responsibility.

It will be

tough because we have become dependent upon grants from federal sources for
all sorts of things in our schools, in urban development and other areas.
Nonetheless, we are beginning to recognize that some of the wisest decisions
are made closest to the problem.
Communities, whether you define them as your local neighborhood or a
local unit of government, up to the State, are going to become increasingly
important in shaping the future.

This means that the individual citizen will

have increasing opportunities to make a difference at the community level on
significant concerns.
Family plus community plus leadership.

There are lots of definitions

of a leader, but I always think of a leader as someone who recognizes a need
and then does something about it.
a doer.

It is much easier to be a critic than to be

It is much easier to sit back and say, "Why doesn't the school board

do this thing or the other?"

"Why don't they do something about the quality

of the water in our local river?"
to criticize.

"Why don't they do something?"

It is easy

It is much more difficult to move forward in constructive

action, but that is what leaders do.

Leaders come in all kinds and varieties

with all sorts of caps and titles, and different circumstances require
differences in those who assume leadership responsibilities.
Each of those words -- Family, Community, and Leadership -- are
tremendously important.

You know a lot about FCL now.

We are delighted,

�6
simply overwhelmed, that 48 states plus Guam elected to come to this national
dissemination workshop.
year ago.

I remember when we first started talking about this a

Lois was always optimistic that everybody was going to come; the

realists said if we could get 30 states it would be great.

It's marvelous

that there has been such an enthusiastic response.
I have been asked to comment on plans for the future.
say much about the future because you will determine that.

I really cannot
You will decide

and you will be the key factor as to whether anything happens in your home
state -- Alabama or Maryland or wherever.
One of the realities is that foundations cannot do anything by
themselves.

We can only be helpful to you in addressing issues that you think

are important.

I suggest that if you reflect thoughtfully in addressing any

issue, or in pursuing any opportunity, money is usually not the constraint.
It is a part of the solution but usually not the limiting factor in making
really important things happen.

Only people are important.

vision, commitment, skills and energy to make things happen.
many of you comment that FCL has great potential.
except as it's vested in you.

People who have
I have heard

It really has none at all,

It will do nothing unless you make it so.

Speaking again for the Kellogg Foundation, we hope we can be a
continuing helpful partner in pursuing what we regard as an extraordinary
idea.

As Jim has indicated, the planning grants will be available to you as a

team in going back to your respective states to develop plans for the future
if you subscribe to the stanzas on page 4.12 of your hymnal (FCL Handbook).
Read page 4.12 and you will know exactly how to get a planning grant.
I would indicate further that the Kellogg Foundation is prepared to
consider assistance to those states that wish to develop a program based on
the FCL experience and model.
developed.

The detailed guidelines have not yet been

Dr. Gary King will be working on that from our perspective

�7
along with people like Dr. Dan Moore, from Penn State, who will be joining us
at the Foundation shortly.

And we certainly will work with the program

committee to develop those plans.
At this point, however, the following points seem appropriate:
1.	 We will be prepared to provide grants to single states, or, if you feel

that a collaborative effort of two or three or more states would be
preferable, we would certainly consider that as a desirable option.
2.	 We will be concerned that the program you envision be built on the basis

of these FCL materials, modified as appropriate to your state, to your
communities, to your organizational structure, to your personalities and
other appropriate factors.

Basically, however, you should draw upon this

rich reservoir of material based upon the experiences of many people in
these six-state experimental efforts.
3.	 We will be concerned that you incorporate the essential components of the
Family Community Leadership program.

Those are on page 4.8 of the FCL

Handbook and remember there are eight of them.

In your own state you

might want to modify some of them, and we wouldn't be concerned about that
because experiences and materials of this sort do need to be adapted as
well as adopted.

However, we would expect each component to be

thoughtfully addressed because each of them deals with a very significant
element of the FCL format.

4.	 In the judgment of the program committee, one of the major needs for
funding is for the expenses of volunteers, so we would be looking at the
details of the budget to see how you address that need.
5.	

The Foundation will consider grants of up to $50,000 per state, probably
spread over a two- or three-year period, based again upon your own program
planning.

�8
6.	

All of the t eams that request planning grants will be provided information
regarding the guid elines for requesting further support.

If and when you

and your st ate team, with the assistance of a planning grant, come up with
plans that you wish to have us consider, we will be anxious to hear from
you.
1ve think this experiment in six st ates has been exciting, and we hope
you will have opportunity to adopt and adapt -- do something in your
respective st ates.

We will be anx i ous to be helpful in bringing that about.

In closing, I remind you that in our judgment only people are
important.

Sometimes as we look at all of the issues confront ing society we

are almost overwhelmed by the future, by uncertainties, complexities, and
challenges.

Whenever I let myself get into that frame of mind as we look at

all the options a va i l a bl e to the Foundation, I like to remind myself of a few
lines that I l earned way back when.

You may be famili ar with them:

"I am only one, but I am one;
I can't do everything, but I can do something;
\fuat I c an do, I ought to do;
And what I ou ght t o do, by the grac e of God, I will do."
With reference to FeL, the potential is great, the time is right, it's
future is you :

874c

11/5/86

We wish you Gods peed.

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                    <text>Remar ks by RGM at Confere nce of
Counc i l o f Minnesota Foundations ,
Sept. 26, 1976 - Wayzata , Minn .

---

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�In fact, there is great temptation, for example, to give particular attention to the some 250
community foundations throughout our country, a group of foundations whose future seems particularly bright.

I

An efficient and

effective means of mobilizing private resources to serve local
needs, these foundations are serving very useful purposes in
their respective communities.

It seems safe to predict that

community foundations -- for various reasons, including their
favored position under current tax law -- will become increasingly
important in the philanthropic scene.

-

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t
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ld
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5

�and had the Trust been required to annually distribute the
higher of income or 6 percent of the market value of its
assets, the distribution over the period would have totaled
$316 million, or an increase of only $20 million.

However,

to meet this mandatory payout requirement, the Trust would
have had to sell Kellogg stock having a market value today
of $440 million.

Thus, to provide a 6 1/2 percent increase

to charity, the Trust's curyent assets would have been reduced
by 53% to a market value of $392 million, as opposed to its
actual market value of $832 million.
Furthermore, future distributions to charity would have
been significantly reduced because of the depleted assets and

1

earnings of the Trust.

This is evide nced by the fact that

during 1976 the Trust will earn approximately $31 million
which will be distributed for charitable purposes as opposed
to earnings of only $15 million which would be available had
its assets been depleted by the TRA-69 payout requirements.
Such evidence as this convinces us that the best interests
of society are not being served by existing legislation and
that, while many provisions of TRA-69 are laudatory, certain
others warrant modification on the basis of experience to date.
In these observations, I have referred often to small
foundations.

The Foundation Center tells us that there are

approximately 25,000 private grant-making foundations in this
country.

When the word "foundation" is mentioned, even to those
6

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N ~~

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7

�o
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1
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ci

{h
is d
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nd

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t
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,
8

�responding in more adequate ways to the complex problems of
society.

The varied talents of volunteers are being effectively

utilized in more sensitive and valuable services which meet
human needs.

Often working in concert, public and private

efforts--in health care, education, libraries, services for
the elderly and the handicapped, youth-serving organizations,
church-related activities, special needs of minorities, cultural
arts--are better meeting human needs than could either alone.
Voluntary giving -- of time, talent, money -- will continue
to be an important ingredient in the betterment of the human
condition, enhancing recipient and giver alike.
Common sense tells us that the future will be even more
demanding of individuals and institutions than the past.

In

the spirit of this conference, the best of both the private
and the public will be required.

Hopefully private initiative

and voluntary effort will be permitted and encouraged to play
a major and appropriate role in the future as in the past.
Second, though certain provisions of TRA-69 are proving
counter-productive to the best interests of society by impacting negatively on philanthropy, the law can be modified.
Experience over the past six years provides a basis for careful review and revision through the Congressional process.
Unhappily, to date in the crowded agenda of priorities
confronting Congress, the subject of tax reform has received
scant attention.

And when tax matters are addressed, the
9

�/

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11

�subject to careful nurturing but easily turned off.

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12

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                    <text>al -1-

"Philanthropy on the Firing Line"
Remarks by Dr. Russell G. Mawby
Chairman of the Board
W.	 K. Kellogg Foundation
and
Chairman of the Board
Council on Foundations
Tuesday,	 September 21, 1982
Annual Meeting
Spokane Inland Empire Foundation
Spokane, Washington

1.

I am delighted to be here today for the Annual Meeting of
the Spokane Inland Empire Foundation.

I want to add my own

congratulations to Dr. Jim Mueller as your newly elected Foundation
President.
I am pleased to be here in two related capacities:

ONE,

as Chief Executive Officer of a Foundation which has been
active for nearly five decades in supporting projects 1n the
Pacific Northwest and the Inland Empire; and TWO, as Chairman
of the Board of the national Council on Foundations -- an
association which looks to community-based foundations, and
regional groups of grantmakers, for leadership in responding to

�al -2-

key social problems.

It is equally true that foundations, such

as your own, provide the grassroots direction, and "clout",
which determine whether the professional development, legislative
and other initiatives of the national Council reflect the needs
of the field and are successful.
Jeanne Ager suggested that I talk briefly about current
foundation legislative concerns, and a bit on the importance of
cooperation between community, private, and corporate philanthropy.
We all know there is particular urgency in such cooperation
today because of the scope of state and federal funding cutbacks
for human service programs.
two topics.

I'll focus my comments on these

First, just a few words about the Foundation I

represent.
II.

In preparation for today, I went back to our files to
refresh myself on the scope and types of Kellogg Foundation
programming in the Pacific Northwest.

Kellogg is a private,

grantmaking Foundation which supports demonstration projects

�al -3-

within the three broad fields of health, education, and agriculture.
Our grants in the Northwest have totaled about $30 million,
including $12 million for projects in the State of Washington.
The Kellogg Foundation has supported projects to help
Washington hospitals develop cooperative health care services,
and it has provided computer equipment and other resources to
many of the state's colleges and universities so they could
affiliate with a national library network which permits rapid
sharing and retrieval of scholarly publications throughout the
United States.
Other major grants have gone to Indian tribes in Northern
Washington to help them develop management training and education
programs for their people, to establish university graduate
programs in a variety of new educational and health care specialties,
and to support agricultural rural leadership and community
development initiatives in the state.

In fact, the success of

such rural leadership efforts in Washington has provided me
with several opportunities to visit Spokane, Pullman, and rural
agricultural areas of Washington in the past two years.

�al -4-

All this is just to note that there has been a long relationship
and affinity between the Kellogg Foundation, the Pacific Northwest,
and an awareness of its potential, and its probl ems.
III.
Of course, when talking about social problems today, it's
impossible to ignore (and some would say overemphasize) the
impact of recent federal and state funding cutbacks.
very serious subject.

It is a

At the same time, I have to caution

myself to avoid both the solemnity and sophistry that too often
ln Washington enshrouds and distorts related issues.

The

federal bureaucrats love to confuse us by references to "zero
bracket deductions", "social safety nets" (some with holes, and
others without), "entitlements", "windows of vulnerability"
(some open and others closed), "block grants", "R. I . F . s " (or
Reductions In Force), and "transfer payments" .
Those of us in th e foundation world have long recognized
the Treasury Department and its Internal Revenue Service as the
true masters of bureaucratic and biased double-talk.

In fact,

they refined it to the level of "high art" in portions of the

�al -5-

I.R.S. code which relate to philanthropy.

There we find

"disqualified persons!', "excess business holdings", and a host
of other terms and restrictions that, I believe, have intentionally
negative inferences.

I will return to these regulatory restrictions

a bit later.
However, as these examples indicate, words and their
implied meaning are important.
amusing.

At times, they are also quite

My work gives me an opportunity to travel some.

A

few years ago I was in Brazil, ln the Northeast part, and I was
spending time with a state minister of agriculture to learn
about their problems with food production.
excellent; his English was difficult.

His Portuguese was

After our long discussion,

he gave me a great report that they had very carefully translated -from Portuguese into English -- regarding agriculture in that
part of the country, their problems and plans for the future.
On the airplane I was reading this report and got down to
the section on large animals.

The large agricultural animals

important in that part of Brazil were cattle, horses, and

�al -6-

donkeys.

It was a sort of belabored English translation, with

the verbs backwards.

But it was very understandable.

However,

the translator wanted to be a little more sophisticated and
official sounding, so he shifted from cattle, horses, and
donkeys to bovines, equinines, and "asinines."
We've had the same problem with the bureaucrats in Washington
over the past decade.

They have too often, perhaps out of a

sense of self-worth and self-righteousness, distorted the
English language to confuse issues and cultivate their concepts
of social engineering.

And as I said, that has been particularly

so in the wording of I.R.S. regulations and restrictions on
philanthropy.

IV.
We can be thankful, however, that the atmosphere of distrust,
conflict, and skepticism between the governmental, private, and
business sectors seems to be changing, due in part to several
Reagan Administration initiatives.

Orator-statesman Henry Clay

said over a century ago that: "Government is a trust, and the

�al -7-

officers of the government are trustees; and both the trust and
the trustees are caretakers for the benefit of the people."
There is a noticeable similarity between that cred6 and the
real philosophy behind many, if not all, charitable foundations.
My point is that the federal government's view, and that
of the nation's foundations, has recently developed into a more
symbiotic relationship than possible a decade ago -- when the

1969 Tax Act seemed, for practical purposes, to be sounding the
death knell for private foundations.

By working individually,

and together -- for example through area associations like the

..

Council of Michigan Foundations in my own state and your Pacific
Northwest Grantmakers Forum, as well as through the national
Council on Foundations -- we have achieved significant legislative
success in correcting several of the most damaging aspects of
the 1969 Act.
I refer to 1976 when Congress reduced the private foundation
pay-out requirement from an escalating 6 percent to 5 percent
or all of income.

We know now that if the original escalating

�al -8-

6 percent pay-out requirement -- which was tied to inflation -had remained in effect, it would have devastated the assets of
almost all foundations.

In 1978, foundations also were successful

In getting the exise tax levied against them reduced from 4
percent to 2 percent.
And then last year, the pay-out requirement for private
foundations was again changed by Congress; set at a flat 5
percent.

This new law also frees foundations to take advantage

of investments which are most productive.

Further, it will

increase the total amount of foundation grants, after a short
transition period, by expanding the asset base on which the 5
percent annual pay-out requirement is applied.

It is, In sum,

good for both foundations and their grantees.
There continue to be other legal impediments to effective
foundation philanthropy -- some which could be removed solely
by governmental administrative action; others which would
require legislative remedies.

It's my own particular hope that

the next year will see foundations work together with their

�regional associations, the Council on Foundations, and with
top-level leaders in the Reagan Administration to remove those
administrative impediments within the Treasury Department and
I.R.S. Code.

There are five of these types of impediments.

Let me just mention the one which I consider most important,
and on which I hope that you, your area association, and the
Council on Foundations will place the greatest emphasis in the
months ahead.
As here in Spokane and the Inland Empire, many communities
throughout the country have established community foundations,
as a means of ensuring continuing support for local or regional
charitable needs.

Typically, such a community foundation's

endowment comes from a continuing flow of both large and small
contributions from members of the public.

The foundation's

charitable program is, in turn, directed by a board of community
representatives.

Thus, community foundations are generally

characterized by substantial and continuing public involvement
and support.

Recognizing this fact, the Treasury regulations

�al -10-

provide that a community foundation can qualify as a "public
ch arity" provided it is responsive to the community and is not
"controlled" by a limited group.

However, the criteria established

by existing regulations not only consider a variety of factors
indicative of a community foundation's public character, but
also require that the foundation meet a rigid "10% of support"
test.

This support test -- which requires that a community

foundation receive 10% or more of its annual support In the
form of contributions from the public -- has the inevitable and
undesirabl e effect of penalizing a community foundation for its
earlier succe ss in attracting contributions.

As the value of

the community foundation's endowment -- and thus, of endowment
income

increases, it becomes more and more difficult for the

foundation to attract sufficient annual contributions to meet
the 10% test.

This problem could be avoided Qy eliminating the

10% test and determining the foundation' s public charity status

�al -11-

solely on the basis of the other factors identified by the
Internal Revenue Service regulations.
There is one other legislative problem that I want to
mention -- not because it will have been our own priority on
the legislative front in the short term -- but because recent
and anticipated events in Washington may see this problem rise
to the forefront strictly on the basis of legislative momentum.
This issue is one I alluded to earlier as an example of such
biased, bureaucratic double-talk as "excess business holdings"
and "disqualified persons."
In essence, Section 4943 of the Internal Revenue Code
limits the holdings of a private foundation and its "disqualified
persons" (i.e., generally the donor, members of the donor's
family, and foundation managers) in any "business enterprise"
to 20% of the voting power of the enterprise.

Any holdings

acquired by gift or bequest above the 20% level must be disposed
of by the foundation within a five-year period.

\fuat this, in

effect, does is discourage the creation of new foundations by

�al -12-

entrepreneurs or families.

For under current law, their donation

of company stock to a foundation could, within a five-year
period, result

~n

a forced, "distressed" sale of the stock, and

even the entire company, and possibly to another corporation
which has little regard for the company's business values, or
its ties to the community or region where the company is headquartered.
There has been a dramatic drop in the creation of new
foundations since the 1969 Tax Act, and I believe that much of
this drop is attributable to this "excess business ho l.d i.n g s "
provision, as well as to the inequitable provision of the law
which sets a lower level of taxable deduction for gifts to
foundations than to all other charities.
There are indications Congress may address the problem of
excess business holdings this fall by holding legislative
hearings on the subject.

We hope that all of you -- who represent

the philanthropic leadership in the Pacific Northwest -- will
be willing to work with others throughout the United States to

�al -13-

resolve these two legislative issues which affect the future of
both community and private foundations.

From past legislative

successes, mentioned earlier, we know that it is the individual
foundations and their area associations, working with their
U.S. Senators and Representatives, that determine whether a
legislative program is successful.

Reliance on this type of

"grass roots" legislative initiative has, and must continue to
be, the essence of all of our efforts.

v.
Such cooperation at the local and regional level is also
crucial if the private sector is to deal effectively with
critical social needs at a time of diminished federal and state
support.

It has been projected that direct and indirect federal

spending cuts for human service programs will total about $127
billion over the next four years -- or more than twelve times
the amount of all foundation grantmaking.

It is clear, then,

that private philanthropy and corporations cannot fill this
immense funding gap.

�al -14-

But I am also encouraged to see that the dramatic scope
and depth of these Federal cutbacks, as well as President
Reagan's call for increased private-sector involvement in
addressing social problems, is resulting

~n

a new spirit and a

new level of cooperation between private, community, and corporate
foundations, and between foundations and the public, governmental
sector.
I know of no better example than right here in the Inland
Empire.

At times we all have to hold back our public relations

people, by the lapels, when they start to wax a bit too eloquently
about the private sector, the unique role of private philanthropy,
and what our foundations are achieving for society.

(Of course,

some might say you have to do the same thing with annual meeting
speakers!)

But as I have talked with many of you, and reviewed

literature about the Spokane Inland Empire Foundation, it
became obvious to me that your foundation truly is
own printed words --

It

in your

n e w , small, but very visible and innovative.

1t

�al -15-

You are innovative, and on a national level. in the catalytic
role which you provide as sponsoring organization for the
Christian Aid Network which combines church resources to meet
emergency needs of Spokane County residents.

You are "very

visible and innovative" in the types of other co-funding arrangements
with area grantmakers, including the voluntary action center
under the information and referral network of the United Way.
You are a model for other community foundations across the
country in the way you've worked to establish a United Way
endowment fund as part of the Spokane Inland Empire Community
Foundation.
It is your type of community foundation attitude and
achievement -- one more concerned with helping people and
finding solutions than worrying about "turf", separation of
private/public responsibilities, and who gets the public credit -which must be made the focus for philanthropy generally.

�al -16-

VI.
For we know that the freedom and flexibility, as well as
tax privilege, accorded private philanthropy ought to exact a
price and a special public responsibility.

Foundation grantmaking

must continue to represent an important, valuable alternative
avenue for human betterment.

We must encourage and improve

public accountability and public reporting by all charitable
organizations.

We must work to expand Congressional under-

standing and support of philanthropy.
And we must look at more than just tax laws, regulations,
and definitions. As a nation, we must decide if we really want
to encourage volunteerism, a movement which has given a special
quality to American life.

I am encouraged by the Reagan

Administration's willingness to address issues of voluntary
giving and service in our society.

And I am encouraged by the

innovative, far-sighted examples of cooperative grantmaking
which are reflected In all of you and by the Spokane Inland

�al -17-

Empire Foundation. For there is pressing need for more of such
pragmatic solutions which are truly, as Henry Clay expressed
it,

II

for the benefi t of the people."

9/17/82

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                    <text>RGM Notes for presentation
9/19/94 at the Fund Raising
School for Small Nonprofits
(KYIP) (Dinner at WKKF)

KYIP FUND RAISING SCHOOL SPEECH
MONDAY, SEPTEMBER 19, 1994

6:30 p.m.
W.K. KELLOGG FOUNDATION

*

Welcome to Battle Creek and the W.K. Kellogg Foundation

*

We are delighted that you are willing and see the value of
your participation in this fund raising school program.

*

The W. K. Kellogg Foundation is proud to be a supporter of
the Fund Raising School and the Center on Philanthropy at
Indiana University/Purdue University in Indianapolis.
Since we have played a role in helping establish this Center
of Excellence, we felt it only appropriate that we help share
their experience and expertise with some of our other
grantees who we feel could benefit from it.

1

�*

Keeping with Mr. Kellogg's philosophy of "helping people
help themselves," we feel that this investment of providing
you the opportunity to participate in the Fund Raising
School could ultimately be the most important contribution
we give you.

*	

If you believe the research, over the next 20 years there
will be an estimated $8 to $10 tr'illion which will be
transferred 'from one generation to the next.

And those

organizations and institutions that have the capacity and
the ability to capture some of these resources to continue
their programs will be the ones who survive.

*	

We have encouraged that the participants at these fund
raising schools, be the CEO/executive director of your
organization, along with a trustee.

Two individuals who

should see it as a major responsibility of theirs to help raise

2

�the resources necessary for you to continue your day to
day	 operations and your programming.

*	

But let me also say, that while money is important, we
have to keep in mind that resources are limited and money
isn't always the answer.

*	

As a university trustee, I often get frustrated when I see
that the School of Education does not communicate with
the School of Social Work, who does not communicate
with the School of Medicine. All three Schools who playa
critical role when it comes ' to the needs of bringing up a
healthy, productive human being in today's society.

*	

While we have you in Battle Creek for two days teaching
you the mechanics of fund raising, I hope you will also take
this time to visit with other organizations from your
community who are represented here and talk about ways
that you might be able to collaborate to make your

3

�community a better place in which to be born and which to
grow	 up.

*	

Take advantage of this time away from ringing phones and
clients walking through your door, to ask yourself, "Why do
we exist?" and are there better more efficient ways to fulfill
our mission by either working closer with or even becoming
a part of another organization in your community who is
doing similar programming.

*	

This Kellogg Youth Initiatives Program, which you are a part
of, is the most comprehensive programming initiative this
Foundation has done in its 64-year history.

While the

Kellogg Foundation has made a commitment to have a
presence and to be involved in your community for 20
years, we want to be assured that the quality of life for
young people in your three communities is better than any
place in the world, but we want that high quality of life to

4

�continue long after the Kellogg Foundation has left, and we
can only do that by helping you build your capacity to
assure that this type of quality programming can continue
for many years to come.

*	

Again, let me thank you for taking two days of your busy
schedules to come to Battle Creek for this training, and we
do hope you will find it beneficial.

Russ,
Somewhere in your comments you may want to mention that
one of the greatest disservices any foundation can do to any
organization is to give them too much money. And, that we feel
that by making this investment in helping them build their
capacity through this fund raising training, will ultimately be
more beneficial to them than if we were to give them a grant for
an additional $100,000 and just walk away.

5

�KYIP FUND RAISING SCHOOL SPEECH
MONDAY, SEPTEMBER 19, 1994
6:30 p.m.
W.K. KELLOGG FOUNDATION

*	

Welcome to Battle Creek and the W.K. Kellogg Foundation

*	

We are delighted that you are willing and see the value of your
participation in this fund raising school program.

*	

The W.K. Kellogg Foundation is proud to be a supporter of the Fund
Raising School and the Center on Philanthropy at Indiana
University/Purdue University in Indianapolis.
Since we have played a role in helping establish this Center of
Excellence, we felt it only appropriate that we help share their
experience and expertise with some of our other grantees who we feel
could benefit from it.

*	

Keeping with Mr. Kellogg's philosophy of "helping people help
themselves," we feel that this investment of providing you the
opportunity to participate in the Fund Raising School could ultimately
be the most important contribution we give you.

*	

If you believe the research, over the next 20 years there will be an
estimated $8 to $10 trillion which will be transferred from one
generation to the next. And those organizations and institutions that
have the capacity and the ability to capture some of these resources
to continue their programs will be the ones who survive.

*

We have encouraged that the participants at these fund raising
schools, be the CEO/executive director of your organization , along
with	 a trustee.
Two individuals who should see it as a major
responsibility of theirs to help raise the resources necessary for you
to continue your day to day operations and your programming.

*

But let me also say, that while money is important, we have to keep in
mind that resources are limited and money isn't always the answer.

*	

As a university trustee, I often get frustrated when I see that the
School of Education does not communicate with the School of Social
Work, who does not communicate with the School of Medicine. All three
Schools who play a critical role when it comes to the needs of
bringing up a healthy, productive human being in today's society.

�*	

While we have you in Battle Creek for two days teaching you the
mechanics of fund raising, I hope you will also take this time to
visit with other organizations from your community who are represented
here and talk about ways that you might be able to collaborate to make
your community a better place in which to be born and which to grow
up.

*

Take advantage of this time away from ringing phones and clients
walking through your door, to ask yourself, "Why do we exist?" and are
there better more efficient ways to fulfill our mission by either
working closer with or even becoming a part of another organization in
your community who is doing similar programming.

*

This	 Kellogg Youth Initiatives Program, which you are a part of, is
the most comprehensive programming initiative this Foundation has done
in its 54-year history. While the Kellogg Foundation has made a
commitment to have a presence and to be involved in your community for
20 years, we want to be assured that the quality of life for young
people in your three communities is better than any place in the
world, but we want that high quality of life to continue long after
the Kellogg Foundation has left, and we can only do that be helping
you build your capacity to assure that this type of quality
programming can continue for many years to come.

*

Again, let me thank you for taking two days of your busy schedules to
come to Battle Creek for this training, and that we do hope you will
find it beneficial.

*Russ,
Somewhere in your comments you may want to mention that one of the greatest
disservices any foundation can do to any organizat ion is to give them too
much money. And, that we feel that by making this investment in helping
them build their capacity through this fund raising training, will
ultimately be more beneficial to them than if we were to give them a grant
for an additional $100,000 and just walk away.

KYIP.SPE/JKF

2

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                    <text>RGM Notes for Round Table Discussion on
Corporate Philanthropy at Mi we s t U.S.-Japan
Conference , Grand Ra id~, M - Se Rt e rnbe r 14 , 1993

-+

J

j

�CORPORA TE PHILANTHROPY
MIDWEST U.S. / JAPAN CONFERENCE
Sponsored by Michigan &amp; Japan Foundation
September 14, 1993
Amway Grand Plaza Hotel

I. HISTORY OF PHILANTHROPY IN AMERICA

I think it is important that when we talk of philanthropy, that
we realize we are talking about much more than the giving away
of financial resources. It also refers to the giving of our time, or
what we as Americans refer to as volunteerism.

The individual and combined volunteer actions of thousands of
unnamed citizens have had an impact on American society.
These actions were of citizens who became involved, not because

�-2-

of coercion or profit, but because they recognized a need and
were willing to take responsibility for meeting that need.

Volunteering is so pervasive in America that it can be observed
daily in almost every aspect of life. From people donating blood,
Christmas caroling in hospitals, running Parent·Teacher
Associations, serving as volunteer firemen, to helping our retired
neighbor cut their grass.

Volunteerism is crucial to a functioning democracy because it
mobilizes enormous energy. The more citizens become involved in
volunteerisrn, the closer they come to making the ideals of
democracy real. Philanthropy is both an expression of patriotism
in a pure sense and the means by which a democratic society
remains "bv the people.

II

�-3-

The White House Task Force on Private Sector Initiatives stated
in 1982:

A volunteer is a person who can see what others
cannot see; who can feel what most do not feel.
Often, such gifted persons do not think of themselves
as volunteers, but citizens . citizens in the fullest
sense; partners in civilization.

II. CORPORA TE PHILANTHROPY

Corporate Philanthropy is an integral part of corporate social
responsibility. Corporations need to recognize philanthropy both
as good business and as an obligation if they are to be
considered responsible corporate citizens of the national and local

�-4-

communities in which they operate. These corporations should
also establish programs to handle its philanthropy in business-like
ways.

Philanthropy in America has traditionally been a pluralistic
activity involving private individuals, foundations, and
corporations. Of these groups, individuals provide almost 90
percent of total contributions, while corporations and foundations
provide the other 10 percent.

In 1992 approximately $124.33 billion was donated to charitable
organizations in the United States. Of that, $6 billion came from
corporations.

�-5-

Although financial contributions are essential elements in business
philanthropy, participation also involves a broader range of
activities. For example, corporations 'frequently assist not-forprofits through loans of employees, donations, or loans of
equipment and space, volunteer programs, and direct dollar
investments in economic redevelopment efforts -- all of which can
be accounted for as business expenses.

Approximately 90 percent of companies with annual sales of $25
million or mora engage in cash giving.

There is widespread belief among CEOs that it is important to
behave in a socially responsible manner and that, in pursuing
business objectives, they must take into account the public
interest.

�-6-

A study conducted by the Council on Foundations shows that
corporate giving is an expression of enlightened self-interest,

Most corporations claim to be motivated by a desire to help the

-

needy in the cnmmunities in which their company has plants and
by a desire to do what is ethically correct.

Two out of three also emphasize the goals of improving local
.,.
communities in order to benefit their own employees and of
protecting/improving the environment in which to work and to do
business.

--

About a third hope to improve their company.'s public image.

�7
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                    <text>Remarks by Dr. Russell G. Mawby, President
W. K. Kellogg Foundation
Battle Creek, Michigan, USA
September 14, 1981
Institute for Food Chemistry and Technology
University of Helsinki, Finland
I am delighted to be here today for this special ceremony
which recognizes the cooperative efforts of the many
individuals and organizations who have assisted the University
of Helsinki in developing its impressive programs in food
science.

I bring official greetings and good wishes from

the Board of Trustees of the Foundation as well as myself,
and I of course convey to you also special greetings from
Dr. Gary W. King.

The W. K. Kellogg Foundation very much appreciates its
association of nearly two decades with the University and
we have been pleased to contribute to the important work
of the University and to that of other institutions In
your country.

We are grateful for your generous recognition

of the role our Foundation has been privileged to play.

�While this is not my first trip to your beautiful country,
it is Ruth's first opportunity to be here more than briefly.
It is always a special occasion to visit Finland and share
in your strong sense of purpose and joy of living.

Ruth and I have spent two delightful weeks, thanks to the
generous hospitality of many Finnish friends.

We were

honored to have Dr. Koivistoinen visit us In Battle Creek
last summer.

That visit also gave me an opportunity to

show Dr. Koivistoinen my own small farm at Hickory Corners,
Michigan.

We now have had an opportunity to visit his

strawberry farm in Suonenjoki, to spend delightful days in
the North, and to enjoy days with friends -- old and
new -- In Helsinki.

This trip has also provided me with an opportunity to
visit with leaders of the various programs which have
received Kellogg Foundation support in Finland including

2

�the National Research Council for Agriculture and Forestry's
fellowship program; the Finnish 4-H Federation's program
to train professionals and youth leaders of 4-H groups;
and the Martha Organization's program to strengthen its
work in home economics educ ation with particular attention
to the problems of young families.

As you may know, the Kellogg Foundation was founded by
breakfast cereal pioneer W. K. Kellogg in 1930.

He was an

extremely succ essful businessman whose company has expanded
worldwide, including the production and marketing of
cornflakes and other products here in Finland and in other
European countries.

Mr. Kellogg gave his personal fortune

to the Kellogg Foundation, and in the past 51 years the
Foundation has made grants of nearly $600 million for
projects in health, education, and agriculture on four
continents.

3

�The Foundation's programming is quite broad today.

However,

Mr. Kellogg's first concern was with people and he often
observed that, above all other concerns, agriculture is
the basic, critical human enterprise. Consequently, the
Foundation which bears his name has long sought to encourage
agricultural sciences and technology and their application.
We realize, as did Mr. Kellogg, that without attention and
success in food production, processing, and distribution,
many of society's achievements in health care, education,
the arts, and other areas which contribute to betterment
of the human condition would not be possible.

People must

be nourished with good food in order to survive and prosper,
to live a good life -- this challenge remains the most
demanding concern of our world as we move toward the
threshold of the next century.

The Kellogg Foundation has made grants of nearly U.S. $2.5
million in Finland since 1963, and nearly one-third of

4

�that has been for support of the University's Institute
for Food Chemistry and Technology.

Our original grant in

1964 was to assist the University in establishing the
Institute.

At that time, expanded training programs in

food science and technology were judged to be a high
priority need for Finland by University officials and
members of your National Research Council for Agriculture
and Forestry.

We were pleased to extend Foundation support in 1976 to
increase the Institute's programs to develop new specialties
ln the curriculum, and to make possible new teaching
positions in the Institute.

Over that span of time, the

Institute has developed a remarkable record of University,
governmental, and business support to carry forward its
important food science work in research and teaching.

We

have been impressed indeed with the character and quality
of the various activities being pursued by the Institute

5

�as well as its wide range of support from the University,
governmental sources, and from Finnish industry. This
ceremony today is one more indication of how successful
you have been in achieving, and recognizing, these important
ties between public and private endeavors and purposes.

My compliments to the University and the Institute for
hosting the International Symposium on the role of food
science and technology.

I am certain that one long term r e s u l t of the symposium
will be to make research and teaching programs more r elevant
to the needs of the food industry and the consuming public.
It is good to see that the symposium includes participants
from widely varied positions of responsibility, but with
common conc erns and goals.

6

�On behalf of the Kellogg Foundation, I salute you and your
achievements, and thank you for the special relationship s
we enjoy and cherish.

7

�August 28, 1981

(t1 /JC.-t

The W. K. Kellogg Foundation of Battle Creek, Michigan
its first grants i n Finland in 1963.

___ -e

(USA)~

made

1 )-

Working with the National Research

Council for Agriculture and Forestry, the Foundation provided fellowships
for graduate study.

Young professionals in agriculture and forestry

received awards for advanced work in their special fields at U.S.
colleges and universities.

This program ended in 1972.

Finnish Fellows participated in the program.

Thirty-one

They now hold positions

of leadership in Finnish universities, research institlttes, and private
industry.

In 1965, the Foundation assisted the University in establishing
-t he Institute for Food Chemistry and Technology through a five-year
grant for $261,809.

The Institute has trained professionals .

food industry, and has conducted internationally-recognized research
in this field.

In 1977, a second Foundation grant of $467,656 provided

assistance forAstrengthening the curriculum of the Institute.
Other W. K. Kellogg Foundation grants in Finland include:
In 1968, $143,700 over five years to the University of Helsinki
to establish the Center for Extension Education and Inservice
Training.

This Center, located in the Faculty of Agriculture

and Forestry, is now part of regular University operations.

1'7S ;l....

In 1971,

~,500

to the National Research Council for Agriculture

and Forestry, for additional fellowships for young professionals
in the two fields.

The program is still continuing.

Seventy-three

additional fellows have participated, for a total of 104.
- In 1974, $258,000 to the Finnish

4-H

Federation for training of

professionals and young leaders of 4-H Clubs in Finland.

This

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�problems.

Dwindling natural resources, an uncertain economy, growing

demands for human services, and unsettled international relationships
only compound the need to work together.
It is reassuring to note that such public-private cooperation is
a part of our heritage.

Virtually every function currently performed

by various governmental units was once a ne\v idea or experiment of the
private sector -- roads, public works, health services, education,
welfare, and care of the a cied.

The pages of our history are full of

the exploits and a ch i ev ement s of militiamen during the AIT.erican Revolution, volunteer firemen, a nd groups of citizens who joined together to
build schools, hospitc:ls ,and parks, or to provide for the sick and
/

poor of their communiti e s.
Almost 135 years ago, Frenchman Al e x i s de Tocqueville observed
that Americans are quid, to form neighborhood groups and cormni ttee s to
address co mmunity needs a nd p r ob Lerns wi thout relying on any official
agency or bureauc racy.

Commenting on the contemporary scene, soc ial

scientist Margaret Mead recently noted:
We live in a s oc i e t y t hat alway s has dep ended on volunteers o f
different kinds -- some who can give money , others who give t ime,
and a great many who f r e e l y give their special s kil l s ... alm ost
anyth ing that really matters to us, anything t ha t embodies our
deepest commitment to the way human life should be live d an d
cared for, depends on some fo rm -- more often many forms -- of
volunteerism.
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co ntributions .

At least an equal amount is repres euted in t he va lue

of voluntary s e rvic es don ated a nnua lly by mi l l i oDs of Ame ri cans .

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THE COMMUN
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I

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SHOULD BE

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�6
THE

COMMUN
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HOULD BE
AN INNOVATOR

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THE COMMUN
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8
THE
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our only "option" to over-dependence on

An importanL les son, learned many times over Bince

Cente nnial's farm ers anG Lan che r s carved out a society on th e banks of
the Pl atte River 150 years ago, is that people can d0 much by working
togetb er to improve their own individual and collective condition.
With such a commitment, our unique American experiment in democracy
will continue to hold me aning and promise for the generations which
follow us.

�w.

K. KELLOGG FOUNDATION

400 North Avenue, Battle Creek, Michigan 49076
Telephone (616) 965-1221

NEWS

JAMES M. RICHMOND, Direct or of Communic ations

FOR IMMEDIATE RELEASE
September 18, 1978

MAWBY URGES COMMUNITY FOUNDATIONS
TO EXAMINE PURPOSE, ROLE
The role of private philanthropy in American society continues to
erode, and foundations must guard against complacency resulting from
their generally favorable public image during the past decade,
Dr. Russell G. Mawby, president of the W. K. Kellogg Foundation, said
September 13th.
Speaking to some 65 Michigan community foundation representatives
at a seminar in Kalamazoo, Dr. Mawby noted that "the only private
foundations in tomorrow's world already exist today.

Under current

tax law, the birth rate of new foundations is virtually zero."
Unless there are modifications in the 1969 Tax Reform Act, which
established complex accountin g, reporting, and pay-out requirements
for all foundations, more and more existing foundations will cease to
function, Mawby claimed.

Those suffering the most will be the smaller

private family foundations whose primary contributions are to local
philanthropy.
"Beset by the complexities of conformance with the 1969 Tax
Reporm Act the only course for many of these family foundations will
either be dissolution or, of somewhat less negative consequence to

(more)

�Add One
philanthropy, transference of assets to a community foundation.
Nonetheless, they may well pass from the private foundation scene,"
Mawby said.
There are signs, however, that American citizens are resisting
increased taxation and regulation by government, and are returning to
the belief in a balance between necessary governmental services, and
the flexibility and responsiveness that characterizes private sector
initiatives to solving human problems.
tion of this change

He asserted that one indica-

is the recent referendums and legislation in many

states aimed at controlling government spending and taxes.
Citing the different roles of the business, governmental, and
private sectors, Mawby observed that America's hospitals, museums,
social agencies, youth service organizations, schools, universities,
and churches depend heavily on some $35 billion each year in voluntary
contributions.

At least an equal amount is represented in the value

of voluntary services donated annually by millions of Americans.
This private sector "is our only 'option' to over-dependence
on government," he added.
"Foundations are a part of and a special source of support and
encouragement for such private initiative," he said.

"They provide

'risk capital' for new private sector approaches to solving social
problems.

And while foundations accounted for only 5.7 percent, or

$2 billion, of voluntary giving in 1977, their impact is substantial."
There are approximately 25,000 private grant-making foundations
in the United States.

Yet, only a handful of this number, such as the

(more)

�Add Two
Ford, Rockefeller, Mott, and Kellogg foundations, have large
assets and professional staffs.

Some 22,500 foundations have assets

of less than $1 million.
"While the big few may be the most newsworthy in view of the
media, the 'quiet majority' of the private foundation world are conscientiously pursuing their respective and diverse activities in their
individual communities.

And to the people of those communities

large and small, in every state -- and to the private voluntary
organizations and institutions which serve local needs, the
contributions of these quiet foundations are vital indeed," he
asserted.
Mawby's audience of community foundation representatives were
attending a two-day workshop sponsored by the Council of Michigan
Foundations and the Council on Foundations.

He urged participants to

continue working through such associations to improve the administration of their own foundations;

to better define their philanthropic

missions in society; and to improve their foundations' visibility and
public image.
As contrasted with private and corporate foundations, community
foundations are characterized by multiple sources of funding, by
boards of trustees selected to represent the public interest in their
communities, and by a local or regional focus in their giving.
Because of their unique status in private philanthropy, the
27 community foundations in Michigan, and 219 nationwide, face both

(more)

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and private sectors and how well they work together to find realistic
solutions to society's problems.

Dwindling natural resources, an

uncertain economy, growing demands for human services, and unsettled
international relationships only compound this need.
He added that whether such a balance between the public and
private sectors is achieved will depend in part on public policy decisions, including tax legislation, which either promote or discourage
private initiative for the public good.

"An important lesson, learned many times over in our nation's
history, is that people can do much by working together to improve
their own individual and collective condition.
stone of our society's private sector.

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With a commitment to that

principle, our unique American experiment in democracy will continue
to hold meaning and promise for the generations which follow us,"
he concluded.

/I

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                    <text>HEALTH CARE SY STEM OUT OF SYNC
COMMUNITY PARTNERSHIPS: CREATIVE RESPONSES
TO A CRITICAL NEED
REMARKS BY DR. RUSSELL G. MAWBY, PH.D.
CHAIRMAN AND CHIEF EXECUTIVE OFFICER
W.K. KELLOGG FOUNDATION
COMMUNITY PARTNERSHIPS IN HEALTH PROFESSIONS EDUCATION
POLICY CONFERENCE
.
NATIONAL PRESS CLUB
WASHINGTON, D.C.
SEPTEMBER 11, 1991

I

IT IS A PLEASURE

TO BE WITH

YOU TO

HELP

LAUNCH

THE COMMUNIT Y

PARTNERSHIPS INITIATIVE AND TO SHARE A FEW OBSERVATIONS ABOUT REFORM
IN HEALTH PROFESSIONS EDUCATION FROM A LAYMAN'S PERSPECTIVE.
THANKS

TO

EACH

OF

YOU

FOR

BEING

HERE

FOR

THIS

VERY

OUR

SPECIAL

OCCASION.

MOST OF YOU HERE ARE PARTNERS IN THIS EFFORT WHICH AIMS TO INCREASE
THE

NUMBER

OF

PRIMARY

HEALTH

PRACTITIONERS

--

DOCTORS,

DENTISTS, AND OTHER HEALTH PROFESSIONALS -- AND TO DEVELOP

NURSES,

�MULTIDISCIPLINARY
COMPREHENS I VE

MODELS

PR I MARY

FOR

IMPROVING

HEALTH

CARE.

THE
I

PUBLIC'S

APPLAUD

CONTRIBUTION DURING THE TWO YEAR PLANNING PHASE.
SMALL ORDER.

ACCESS

YOU

AND

TO
YOUR

THIS HAS BEEN NO

EACH OF YOU KNOWS ONLY TOO WELL THAT THE SLOW PROCESS

OF INSTITUTIONAL CHANGE CAN PROTECT US ALL FROM HASTY DECISIONS OR
IMPULSIVE ACTIONS, BUT IT CAN JUST AS EASILY SMOTHER THE FLAME OF
INNOVATION.

YOU HAVE ALREADY SHOWN COURAGE, ENERGY, AND KNOW-HOW TO

AVOID THAT BEING THE CASE.

No ONE KNOWS BETTER THAN DO YOU, THAT

MORE OF SUCH COURAGE AND COMMITMENT WILL BE NEEDED AS YOU MOVE AHEAD.

YOu HAVE CREATED SOMETHING THE FOUNDATION BELIEVES IS GOING TO MAKE
A DIFFERENCE:
THE

COMMUNITY PARTNERSHIPS -- EACH ONE DIFFERENT BECAUSE

CIRCUMSTANCES

WASHINGTON

YOU

FACE

EMPHASIZING OUR

ARE

DIFFERENT.

WE

INTENTIONS TO WORK

ARE

ALL

TOGETHER.

HERE

IN

USUALLY

PHYS IClANS TALK WI TH PHYS IClANS, NURSES WI TH NURSES, PUBL IC HEALTH
SPECIALISTS

WITH

SOCIOLOGISTS

AND

POLITICAL

POLITICIANS AND POLICYMAKERS WITH THEMSELVES.

2

SCIENTISTS,

AND

BUT ALL DIMENSIONS OF

�THE HEALTH PROFESSIONS AND COMMUNITY LEADERSHIP ARE REPRESENTED IN
THIS

MEETING

OUR

PARTNERS

INSTITUTIOI~AL

ARE

REPRESENTED:

ME DI CI NE, NURSING, ADMIN ISTRAT ION, PUB LIC HE ALTH, THE ALL I ED HEALTH
FIELDS.
SCHOOL
JUDGES,

AND OUR COMMUNITY
PRINCIPALS,
MAYORS,

PARTNERS ARE

HIGH

SCHOOL

GOVERNORS

AND

PEOPLE, ALL OF YOU.

HERE AS WELL -- MIDDLE

TEACHERS,
MEMBERS

REMARKABLE!

OF

WONDERFUL!

SMALL

BUSINESS

CONGRESS

--

OWNERS,
CONCERNED

TOGETHER YOU WI LL BE

THE VANGUARD IN MOVING FORWARD, IN TANGIBLE AND GRATIFYING WAYS, THE
CONCEPT AND WISDOM OF THE COMMUNITY-BASED ACADEMIC HEALTH CENTERS TO
REDIRECT HEALTH PROFESSIONS EDUCATION.

IN THIS INITIATIVE, CARING HEALTH PROFESSIONS TEACHERS OF ALL SORTS
ARE

JOINING WITH

COMMUNITIES.
THE

COMMON

DOCTORS,

CARING

LAY

PEOPLE

FROM

ALL WALKS

OF

LIFE

IN

YOu ARE BOUND TOGETHER BY COMMITMENT, BY TRUST, AND BY
PURPOSE OF

NURSES,

BETTER

PHARMACISTS,

EDUCATING HEALTH
DENTISTS,

SERVE THE NEEDS OF PEOPLE.

3

PROFESSIONALS ---

AND ALL THE

REST --- TO

�You REPRESENT RURAL COMMUNITIES IN TENNESSEE AS WELL AS COMMUNITIES
IN THE HEART OF BOSTON AND ATLANTA.

YOU'RE FROM WEST TEXAS, HAWAII,

AND WEST VIRGINIA, AND, OF COURSE, FROM HILLMAN AND HOUGHTON LAKE IN
MY HOME STATE OF MICHIGAN -- A FOUR-HOUR DRIVE FROM LANSING
MICHIGAN'S STATE CAPITAL AND THE CLOSEST MAJOR CITY.

AS COMMUNITY LEADERS,

YOU COME

NOT ONLY FROM RURAL,

UNDERSERVED

AREAS, BUT FROM INNER CITIES FACING MAJOR HEALTH CRISES.
PROFESSIONALS,
DENTISTS,

YOU

ARE

PHARMACISTS,

DEANS,

TEACHERS,

PHYSICIANS,

RESEARCHERS,

SOCIAL WORKERS,

SPECIALISTS, AND OTHERS IN ALLIED HEALTH FIELDS.
INSTITUTIONS

AND

SMALLER

ONES,

SOME

AS HEALTH

PUBLIC

NURSES,
HEALTH

YOu REPRESENT BIG

LONG-ESTABLISHED

AND

OTHERS

RELATIVELY NEW.

TOGETHER -- IN PARTNERSHIP, COMMUNITIES AND EDUCATORS -- YOU 'LL MAKE
A DIFFERENCE.

4

�II

AS ALREADY INDICATED, MY BACKGROUND AND MY GRADUATE EDUCATION ARE IN
AGR I CULTURE.
LAYMAN"

COME TO YOU AS A LAYMAN ,

I

WHOSE

ROLE

AS

CHIEF

EXECUTIVE

HOPEFULLY AN "II'JFORMED

OFFICER

OF

A FOUNDATION

OBLIGATES ME TO BE AWARE OF ISSUES IN THE FIELD.

CURRENTLY

THE

FOUNDATION'S

HEALTH

PROGRAMMING

FOCUSES

ON

COMPREHENS I VE, HOL IST IC EFFORTS TO MEET THE HEALTH CARE AND SOC IAL
SERVI CE NEEDS OF COMUN ITY PEOPLE.

WE SEE COMMUN ITY-BASED HEALTH

SERVICES AS A CRITICAL FIRST STEP I N REACHING THAT GOAL, AND THE
FOUNDATION IS PROVIDING RESOURCES TO ENHANCE THE DELIVERY OF PRIMARY
HEALTH CARE.

ANOTHER STRATEGY INVOLVES CHANGE IN HEALTH PROFESSIONS

EDUCATION ITSELF.
MUST

BE

INVOLVED

WE BELIEVE THAT OUR HIGHER EDUCATION INSTITUTIONS
IN

INNOVATIVE

SOLUTIONS

TO

OUR

HEALTH

CARE

PROBLEMS, AND WE BELIEVE THAT SUCH INVOLVEMENT WILL BEST BE MADE IN
PARTNERSHIPS WITH COMMUNITIES.

5

�WITH NO PROFESSIONAL EXPERIENCE IN THE HEALTH FIELD, I STILL RECALL
VIVIDLY A SERIES OF uRUDE AWAKENINGS u AS I FIRST BECAME INVOLVED IN
THE FOUNDATION'S PROGRAMMING IN HEALTH.

I WAS DISMAYED, SHOCKED,

DISAPPOINTED BY MUCH OF WHAT I LEARNED OF THE INNER WORKINGS, BOTH
I N HEALTH PROFESS IONS EDUCAT ION AND PRACT ICE .

WH I LE THERE IS MUCH

TO BE ADMIRED AI'JD PRAISED, CERTAII'J STARK REALITIES TARNISHED AND
ERODED THE PINNACLE I N MY MIND UPON WH ICH I HAD PLACED THE HEALTH
PROFESSIONS.

I'VE TRIED TO LEARN WISELY AND TO CAREFULLY PLACE THE

VARIOUS COMPONENTS IN PROPER PERSPECTIVE AND BALANCE.

IN SO DOING,

I HAVE HAD TO LEARN THE LEXICON OF THE HOSPITAL HALLWAYS AND THE
DIFFERENCES

BETWEEN

RADIOLOGY

AND · RHEUMATOLOGY;

TO

RECOGNIZE

A

uTHIRD PARTY PAYOR u WHEN I SEE ONE; TO UNDERSTAND THAT uFOUR-HANDED
DENTISTRY u DOESN'T REFER TO A CLUMSY PRACTITIONER OR A CARNIVAL
FREAK;

AND

TO

APPRECIATE

A CAREER

LADDER

IN

POTENT IAL OF NURSE-MANAGED HEALTH CARE FAC I LI TIES.

NURSING

AND

THE

I SEE SOME OF

YOU SMILING FOR MANY OF YOU ARE LEARNING NOW JUST AS I HAVE LEARNED.

6

�ACTUALLY I MUST CONFESS THAT I BRING SOME BAGGAGE TO THIS MEETING IN
OUR NATION'S CAPITAL.

I GREW UP ON A FARM IN WEST CENTRAL MICHIGAN,

NOT REALLY "RURAL" BECAUSE THE HOMEPLACE IS NOW PART OF A SUBURB OF
GRAND RAPIDS, BUT A FARM NONETHELESS AND IN A FAMILY WHICH ENJOYED
FOR YEARS THE SPLENDID SERVICES OF A COUNTRY DOCTOR, DR.
VYN.

JAY D.

HIS WIFE WAS HIS NURSE/RECEPTIONIST; LATER HIS DAUGHTER SERVED

IN THAT ROLE ALSO.

THEY WORKED TOGETHER IN HARMONY -- WE NOW CALL

THAT JOINT PRACTICE -- SUPPORTIVE OF EACH OTHER, THE PATIENT, THE
FAMILY.

I AM NOT A NOSTALGIA BUFF, YEARNING FOR THE GOOD OLD DAYS
~

-- A RETURN TO THE OUTHOUSE, TUBERCULOSIS, AND BLOOD LETTING -- BUT
THERE WERE SOME THINGS IN THAT ERA WHICH SHOULD STILL SERVE US WELL
TODAY.

BUT PERHAPS MY BEST QUALIFICATION FOR BEING HERE IS NOT THAT OF A
FOUNDATION EXECUTIVE, BUT SIMPLY A LAYMAN -- A SON, HUSBAND, PARENT,
CONCERNED CITIZEN.

I HAVE BEEN BLESSED WITH GOOD HEALTH AND SO MY

DIRECT EXPERIENCES WITH THE HEALTH CARE SYSTEM HAVE BEEN MINIMAL.

7

�BUT IHAVE HAD MORE THAN ENOUGH OPPORTUN
ITY TO BE DEEPLY INVOLVED EMOT
IONALLY AND IN EVERY OTHER

-IN MY RESPONS
IB
IL
IT
IES AND

~ A

RELAT
IONSH
IPS W
ITH BROTHERS AND S
ISTERS
, PARENTS
, FR
IENDS
.

I HAVE SPENT MORE HOURS THAN I CARE TO REMEMBER AT A HOSP
ITAL
BEDS
IDE
, LEAN
ING ON THE WALL
ENDLESSLY IN A WA
IT
ING

OF A HOSP
ITAL CORR
IDOR
, S
ITT
ING

ROOM
.

I HAVE

SOUGHT INFORMAT
ION AND

ASS
ISTANCE IN EVERY CONCE
IVABLE WAY -ASK
ING
, BEGG
ING
, CA
JOL
ING
,
THREATEN
ING -TO GET A T
IDB
IT OF INFORMAT
ION
, A GL
IMPSE OF THE
TRUTH
, A GLI
MMER OF UNDERSTANDI
NG
.
TR
IUMPHS

AND

TRAGED
IES
,

I HAVE EXPERI
ENCED I
TALL -

COMPASS
lON
,

ARROGANCE
,

SELFLESSNESS
,

I
NSENSIT
I
VE CALLOUSNESS
, BOTH THE BRI
LLI
ANCE AND THE PETTI
NESS OF
THE CAR
ING PROFESS
IONS YOU REPRESENT
.
THAT

OF

A CONCERNED

sO THE PERSPECT
IVE IBR
ING IS

IND
IV
IDUAL
, A GRATEFUL

BENEF
IC
IARY
,

A

CONSTRUCT
IVE CR
IT
IC
, AN EAGER PART
IC
IPANT IN THE UNEND
ING PROCESS OF
MAK
ING THE SUPERB HEALTH SYSTEM AND S
ITUAT
ION WE HAVE TODAY EVEN
MORE RESPONS
IVE
, EFFECT
IVE
, SAT
ISFY
ING -AND AVA
ILABLE TO ALL
.

8

�W. K.

KELLOGG, THE MAN WHO STARTED OUR FOUNDATION, SAID IT WELL,

"EDUCATION OFFERS THE GREATEST OPPORTUNITY FOR REALLY IMPROVING ONE
GENERATION OVER ANOTHER."

THOSE OF YOU WHO ARE EDUCATORS ARE VITAL

PARTICIPAI\JTS

IN THE SELECTION AND MOLDING OF PHYSICIANS,

NURSES,

PHARMAC ISTS,

DENT I STS,

OF

THE

THE CHARACTER,

THE

FUTURE.

ULTIMATELY,

PERSONALITY,

OTHER

HEALTH

PROFESS IONALS

YOU INFLUENCE THE SHAPE,

THE VALUES,

HEALTH CARE SYSTEM.

AND

THE MORALITY OF THAT WHICH WE CALL OUR

THOSE OF YOU WHO ARE LAY PERSONS, AS I AM, WILL

NOW SHARE IN THIS HUMBLING RESPONSIBILITY.

FOR THOSE OF YOU IN THE AUDIENCE NEW TO THE COMMUNITY PARTNERSHIPS
INITIATIVE, YOU MAY ASK WHY AND HOW THE KELLOGG FOUNDATION DEVELOPED
THIS INITIATIVE.

THIS EFFORT DID NOT START WHEN WE ANNOUNCED OUR

GRANT OF 47.5 MILLION DOLLARS LAST JUNE.

IT BEGAN 5 YEARS AGO WHEN

WE ASKED OURSELVES, HOW CAN A FOUNDATION LIKE OURS --HELP TO IMPROVE
OUR HEALTH CARE SYSTEM?
THE QUESTION,

AS A LOGICAL FIRST STEP, WE THEN PURSUED

"IF WE COULD DESIGN

9

IT,

WHAT KIND OF HEALTH CARE

�ARRANGEMENT WOULD WE LIKE FOR OUR FAMILIES AND OUR NEIGHBORHOODS?N
THIS

IS

NOT

ASKING OF
LEADERS

AN

IDLE

MYSELF,

IN

THE

OR

IMPULSIVE

MEMBERS OF

HEALTH

OUR

FOUNDATION

PROFESSIONS

F I NALLY CONCLUDED THAT IDEALLY,
MY FAMILY

QUESTION;

FOR

A

IT

IS

ONE

PROGRAM

NUMBER

OF

SPEAK I NG FOR MYSE LF ,

AFFILIATED WITH A SMALL TEAM OF

I'VE

STAFF,

AND OF

YEARS.
I

BEEN

I'VE

WOULD HAVE

PROFESSIONALS -- PERHAPS

SOME COMBINATION OF PRIMARY CARE PHYSICIANS AND NURSE PRACTITIONERS,
ONE OR MORE DENTISTS,
PERSONNEL
TH I S

IN

GROUP

NURSING,
WOULD
AND

HOSPITALS

WITH A RECEPTIONIST/BOOKKEEPER,
SOCIAL

HAVE

WORK,

AND

APPROPR I ATE

REFERRAL

THE

ALLIED

PR I VI LEGES

ARRANGEMENTS

OTHER SUPPORT
HEALTH

WITH

WITH

FIELDS.

COMMUN I TY

SPECIALISTS.

PHILOSOPHICALLY THE GROUP WOULD BE COMMITTED TO A PROGRAM OF HEALTH
PROMOTION AND DISEASE
TREATMENT

OF

ILLNESS.

PREVENTION OR
NOw

LET'S

MODEL.

10

HEALTH

TAKE

A

MAINTENANCE,
MOMENT

TO

AS WELL AS

CONSIDER

THIS

�FIRST, THE CORE OF THE GROUP WOULD BE A PRIMARY CARE TEAM CONCERNED
WITH THE INDIVIDUAL AND WITH THE FAMILY.

WHEN ONE MEMBER OF THE

PRIMARY CARE TEAM WAS AWAY, THE PATIENT WOULD BE COVERED BY OTHER
MEMBERS

OF

THE

TEAM.

WHEN

WARRANTED,

THESE

PRACTIONERS

WOULD

INVOLVE APPROPRIATE SPECIALISTS FOR CONSULTATION AND/OR TREATMENT.

PHYSICIANS WOULD WORK IN HARMONY WITH NURSE PRACTIONERS.

VERY OFTEN

MY

TIME OF

MINOR

COMPLAINTS DO NOT

BOARD-CERTIFIED SPECIALIST.

REQUIRE

THE

ATTENTION

OR

A

I AM QUITE CONTENT TO BE TREATED BY A

COMPETENT NURSE PRACTITIONER, WITH CONFIDENCE THAT IF SHE IDENTIFIES
A PROBLEM

THAT

REQUIRES

PHYSICIAN

COLLEAGUE.

INEXCUSABLE,

THAT

PROVIDED

FEW

HEALTH

SO
CARE.

MOD I FICAT ION.

THE

IT

FURTHER -EXPERTISE,
SEEMS

TO

ME

COMPETENCE

OF

THE

OPPORTUNITIES

THE

PUBLIC,

I

SHE

WILL

INVOLVE

DEPLORABLE,
NURSING

IN

FACT

PROFESSION

TO

CONTRIBUTE

MAXIMALLY

AM

CONVINCED,

WOULD

TO

WELCOME

A

IS

HUMAN
SUCH

THE PROBLEM LIES NOT WI TH THE CONSUMERS, BUT I N THE

PROFESSIONS AND THEIR WORKING RELATIONSHIPS, OR LACK THEREOF.

11

�WITHIN THE TEAM, PRIMARY CARE PRACTITIONERS WOULD CONTRIBUTE THEIR
APPROPRIATE SPECIALTIES TO THE GROUP ENTERPRISE, AS WOULD THE OTHER
HEALTH

PROFESSIONALS.

UNDERSTAND

WHY

AND THE

DENTISTRY

IS

DENTISTS?

PRACTICED

AS
IN

A LAYMAN,

ISOLATION

--

I DON'T
PERHAPS

SPLENDID ISOLATION -- BUT NONETHELESS ISOLATION FROM THE MAINSTREAM
OF THE HEALTH CARE SYSTEM.

THE PROBLEMS OF MY TEETH AND MY MOUTH

ARE NOT ISOLATED FROM THE REST OF ME, AND I BELIEVE, CAN HAVE AN
IMPACT THROUGHOUT THE BODY.
ADDRESS THE

IDIOSYNCRASY

THUS, THE FAILURE OF THE PROFESSION TO
IN

THE

PRESENT

PATTERN OF

PRACTICE

IS

DIFFICULT TO FATHOM.

AND THE EMPHASIS ON HEALTH PROMOTION AND DISEASE PREVENTION?

YOu IN

THE HEALTH PROFESSIONS HAVE DESIGNED A SYSTEM WHICH COMPENSATES YOU
ONLY

FOR THE TREATMENT OF

MY

ILLNESS OR

INJURY.

I

CAN

ENGAGE

SPECIALISTS TO DESIGN AND IMPLEMENT A PREVENTIVE MAINTENANCE PROGRAM
FOR

MY AIR

CONDITIONER AT HOME,

MACHINE AT MY OFFICE.

OR THE

ELEVATOR OR DUPLICATING

OR -- CLOSER TO OUR TOPIC TODAY -- I CAN

12

�CONTRACT WITH

MY VETERINARIAN

HORSES.

SUCH

IN

A

FOR A HERD HEALTH

CONTRACTUAL

ARRANGEMENT,

PROGRAM
I

FOR MY

ALWAYS

HAVE

RESPONSIBILITIES WHICH I MUST FULFILL IF THAT CONTRACT IS TO REMAIN
VALID.
GROUP

IN SIMILAR FASHION, I WOULD LIKE TO COMPENSATE A HEALTH CARE
FOR

THE

PARTICIPATION
RESPONSIBILITIES,

DESIGN
AND

AND

CONTINUED

FULFILLMENT

MONITORING,

OF

MY

WITH

MY

OBLIGATIONS

FULL
AND

OF A MAINTENANCE CONTRACT FOR MY MOST PRECIOUS

POSSESSION -- MY HEALTH AND THAT OF MY FAMILY.

III

AT THE FOUNDATION, WE BEGAN TO ASK OURSELVES AND OUTSIDE EXPERTS:
"WHY

HAVE

THE

HEALTH

PROFESSIONS

BEEN

SO

UNIMAGINATIVE,

SO

UNCREATIVE, SO UNRESPONSIVE IN THIS AREA?"

GROWING OUT OF THESE DELIBERATIONS,
COMMUNITY-BASED HEALTH

SERVICES,

13

OUR PROGRAMMING FOCUS BECAME

PROJECTS

LINKING PEOPLE

IN NEED

�W
ITH PROFESS
IONAL EXPERT
ISE
, AND FROM WH
ICH GRASSROOTS LESSONS M
IGHT
HELP

SHAPE

D
IRECT
IONS

FOR

THE

SYSTEM
.

CLEARLY
,

LONG
-TERM

IMPROVEMENT DEPENDS
, IN PART
, ON RED
IRECT
ION OF THE WAY WE EDUCATE
HEALTH PROFESS
IONALS
.

so WE ESTABLISHED -IN BROAD GU
IDEL
INES -

OUR COMMUN
ITY PARTNERSH
IPS W
ITH HPE IN
IT
IAT
IVE
.

A LETTER OF INV
ITAT
ION WENT OUT AND AN INFORMAT
IONAL SESS
ION WAS
HELD IN CH
ICAGO IN 1989
. WE SHARED W
ITH THE AUD
IENCE OUR CONCERNS
ABOUT HEALTH CARE IN AMER
ICA AND THE ROLE OF HEALTH EDUCATORS
.
NEARLY 7
0
0 PEOPLE ATTENDED THAT MEET
ING
; MOST HEALTH PROFESS
IONS
SCHOOLS IN THE NAT
ION WERE

S N~

WE RECE
IVED 1
10 PROPOSALS
.

FROM THAT POOL OF IDEAS
,1
5F
INAL
ISTS WERE SELECTED
. FOR 1
8 MONTHS
,
EDUCATORS AND COMMUN
ITY LEADERS INVOLVED IN THESE 1
5 LOCAT
IONS
WORKED TOGETHER TO EXPLORE AND FASH
ION COMMUN
ITY PARTNERSH
IP PLANS
.
MANY OF YOU IN TH
IS ROOM
, GAVE UP NEARLY 5 WEEKS OF YOUR T
IME TO
ATTEND MEET
INGS AWAY FROM HOME
.
RECE
IVED

AND

S
ITE V
IS
ITS

LAST JUNE
, AFTER PROPOSALS WERE

CONDUCTED
,

14

SEVEN OF

THE

COMMUN
ITY

�PARTNERSHIPS WERE AWARDED 6 MILLION DOLLARS EACH.
TON IGHT REPRESENT THOSE 7 PARTNERSH I PS.

MOST OF YOU HERE

YOU HAD PROVED THAT YOU

WERE READY TO WORK TOGETHER IN A UNIQUE AND POTENTIALLY FAR REACHING
MANNER -- PEOPLE AND INSTITUTIONS COMING TOGETHER TO CREATE PRIMARY
HEALTH CARE TEACHING CENTER S AND TO DELIVER QUALITY, COMPREHENSIVE,
INTERDISCIPLINARY HEALTH CARE.

WE ARE ASKED SO OFTEN WHAT WE MEAN BY PRIMARY HEALTH CARE, PROBABLY
BECAUSE IT MEANS SO MANY THINGS THAT IT MEANS SO LITTLE.

I AM NOT

GOING TO HELP WITH THE DEFINITIONAL PROBLEM, BUT I WOULD LIKE TO
REFLECT

ON

A FEW

THINGS

THAT

ARE

IMPORTANT

FROM

MY

LAYMAN'S

PERSPECTIVE -- AND I SUSPECT TO MOST PEOPLE AS WELL.

2400

YEARS

DISCONTINUITY

AGO,

THE

GREEK

IN MEDICAL CARE

HI STOR IAN

HERODOTUS

IN HIS NATIVE

"EACH PHYSICIAN TREATETH ONE PART AND NOT MORE.

15

LAND.

PERCE I VED
HE

A

LAMENTED,

AND EVERYWHERE IS

�FULL OF PHYS
IC
IANS
; FOR SOME PROFESS

T

~ S L

S

PHYS
IC
IANS OF THE

EYES
, AND OTHER THE HEAD
, OTHERS THE TEETH
, AND OTHERS OF THE PARTS
OF THE BELLY
, AND OTHERS OF OBSCURE S
ICKNESSES
.
"

HERODOTUS WAS CORRECT IN H
IS V
IEW THAT A D
ISCONT
INU
ITY OF CARE CAN
RESULT FROM THE TREND TOWARD OVERSPEC
IAL
IZAT
ION
.

HEALTH CARE
,

OFFERED OR PROVI
DED IN AFRAGMENTED F
ASHION
, IS D
I
FFI
CULT TO DEAL
W
ITH

IN ITSELF BUT THE PROBLEM GOES DEEPER
.

OFTEN ACCOMPANY
ING

SPEC
IAL
IZED CARE ISTHE PROBLEM OF TRANSFERR
ING INFORMAT
ION BETWEEN
CARE PROV
IDERS WHO UNW
ITT
INGLY
, OR WORSE
,

KNOW
INGLY
, INH
IB
IT THE

PAT
IENT
'S ACCESS TO COMPREHENS
IVE CARE
.

I
'LL USE A PERSONAL EXAMPLE TO ILLUSTRATE WHAT I MEAN
.

By THE T
IME

MY MOTHER REACHED HER M
ID
7
0S
, SHE HAD SEVERAL D
IFFERENT HEALTH
PROBLEMS
, INCLUD
ING CANCER AND COMPL
ICAT
IONS FROM A SER
IES OF
STROKES
.

IN THE COURSE OF HER CANCER TREATMENT/ SHE WAS SHUNTED

16

�FROM ONE SPEC
IAL
IST TO ANOTHER
,

FROM INTERN
IST TO SURGEON TO

RAD
IOLOG
IST TO ONCOLOG
IST
, NONE OF WHOM REALLY TOOK A COMPREHENS
IVE
LOOK AT HER PROBLEMS IN ORDER TO ASSESS HER OVERALL COND
IT
ION
.

THE

INTERN
IST WHO IN
IT
IALLY D
IAGNOSED THE PROBLEMS REFUSED TO CONT
INUE
AS HER PR
IMARY CARE PHYS
IC
IAN
, SO BY DEFAULT THE RESPONS
IB
IL
ITY FOR
F
IND
ING A NEW DOCTOR CAME BACK TO MY MOTHER AND OUR FAM
ILY
.
ENCOUNTERED ANOTHER STUMBLI
NG BLOCK

WE

A GREAT RELUCTANCE
, AND AT

T
IMES
, REFUSAL OF SEVERAL DOCTORS TO TRANSFER MED
ICAL RECORDS OF THE
CARE THEY GAVE MY MOTHER TO OTHER PHYS
IC
IANS WHO ALSO WERE TREAT
ING
HER
.

CONSEQUENTLY
,

EXAM
INAT
IONS
,

TESTS
,

AND

PROCEDURES

~

DUPL
ICATED UNNECESSAR
ILY
, AT INCONVEN
IENCE
,D
ISCOMFORT
, AND COST
.

I

UNDERSTAND THE REASONS G
IVEN
, BUT I DO NOT ACCEPT THE F
INAL RESULT
AS ADEQUATE OR DEFENS
IBLE
.
ISNOT AN ISOLATED ONE
.

THERE MUST BE BETTER WAYS
.

TH
IS EXAMPLE

FR
IENDS AND ASSOC
IATES HAVE TOLD ME S
IM
ILAR

STOR
IES
, AND YOU CAN SURELY ADD ANECDOTES OF YOUR OWN
.

17

�OVERSPEC
IAL
IZAT
ION AND A LACK OF CONT
INU
ITY IN CARE ARE NOT PROBLEMS
CONFI
NED

TO

OBSERVERS

THE

CONTEND
,

PRACTI
CE
HAS

OF

MEDI
C
INE
.

RESULTED

FROM

SPEC
IAL
IZAT
ION
,
THE

SOME

IMPLEMENTAT
ION OF

TECHNOLOGY IN ALMOST EVERY F
IELD
, FORC
ING THE IND
IV
IDUAL TO DEAL
W
ITH

AN

EVER
INCREAS
ING NUMBER OF

PROV
IDERS OF SERV
ICE
.

THE

SPEC
IAL
IZAT
ION OF HEALTH PROFESS
IONS EDUCAT
ION AND HEALTH SERV
ICES
IS
, IN MANY WAYS
, AN AMER
ICAN ACH
IEVEMENT WE

A~

BE PROUD OF
.

BUT

AT THE SAME T
IME
, WE MUST MANAGE ITSO THAT ITDOESN
'T BECOME AN END
IN ITSELF
.
FRAGMENTED
,

IF SUCH SPEC
IAL
IZAT
ION RESULTS IN FRUSTRAT
ION AND
INCOMPLETE PAT
IENT CARE
,

IT NEEDS

RETH
INK
ING AND

REARRANG
ING
.

TH
IS PROBLEM SHOULD BE ADDRESSED BY ALL HEALTH PROFESS
IONAL SCHOOLS
,
AND PART
ICULARLY BY THE MED
ICAL SCHOOL
. THE MED
ICAL SCHOOL HAS THE
RESPONS
IB
IL
ITY OF EDUCAT
ING THE KEY MEMBER OF THE HEALTH CARE
DELI
VERY TEAM
.

THE DOCTOR HAS BEEN THE QUARTERBACK
, THE CEO
, THE

GUARD
IAN
, THE GATEKEEPER -LARGELY DETERM
IN
ING IN WHAT MANNER AND

18

�WITH

WHAT

EMPHASES

PATIENT

CARE

IS

PROVIDED.

SHE

PROBABLY REMAIN IN THIS POSITION FOR YEARS TO COME.
SHOULD

BE

TRIED.

WHAT

ABOUT

A NURSE

OR

HE

WILL

BUT NEW MODELS

QUARTERBACK,

A DENTIST

QUARTERBACK?

I HAVE A TRUE

STORY THAT

ILLUSTRATES THE

ISSUE OF

HEALTH

CARE

AVAILABILITY AND ACCESS.

NOT

LONG

MICH IGAN,

AGO

ON

A VISIT TO A COUNTY

SEAT

IN

SOUTHERN

I MET WITH A GROUP OF YOUNG DOCTORS.

I ASKED

THEM, "IF THE MAWBY FAMILY ·MOVED TO THIS AREA, COULD ANY OF
YOU TAKE US ON AS NEW PATIENTS?"

THERE WAS A QUICK CONSENSUS, "OH YES, RuSs MAWBY, CHAIRMAN
OF THE KELLOGG FOUNDATION, OF COURSE WE WILL GET YOU IN."
"NO,

NO," I SAID.

"RUSS MAWBY, OR LET'S SAY RuSS JONES,

WITH A WIFE AI\JD THREE KIDS,
TOWN."

19

LIVING ON 40 ACRES SOUTH OF

�AGAIN THERE WAS QUICK AGREEMENT,
NEW

PATIENTS.

FOR

NOW,

"NONE OF US

YOU'LL

JUST

HAVE

IS TAKING ANY
TO

GO

TO

THE

EMERGENCY ROOM AT THE HOSPITAL."

I DON'T BELIEVE THAT IS A SATISFACTORY ANSWER TO PRIMARY CARE FOR
FAMILIES;

EMERGENCY ROOM CARE

SHOULD BE FOR

EMERGENCIES,

NOT SERVE

AS A USUAL POINT OF ENTRY FOR PRIMARY CARE.

EXPERTS

KEEP

TELLING

PROBLEM

ONLY

FOR

COMMUN I TIES.

THE

ME

THAT ACCESS

URBAN

POOR

TO

AND

THAT SI MPL Y I S NOT TRUE,

HEALTH

FOR

CARE

PEOPLE

I F OUR

MEASURE

GOES BEYOND THE MOST PRIMITIVE OR BASIC STANDARD .
ALL

TYPES,

CIRCUMSTANCES,

URBAN

AND

MANY FAMILTES

RURAL,

WITHOUT

TO SATISFACTORY PRIMARY CARE ON A CONTINUING BASIS.

A SERIOUS

REMOTE
OF

RURAL

ADEQUACY

IN COMMUNITIES OF

REGARD

HAVE REAL DIFFICULTY

20

IN

IS

TO

ECONOMIC

IN GAINING ACCESS

�BUT

AS

A LAYMAN,

I

HAVE

OBSERVED THAT

HEALTH

PROFESSIONALS

PARTICULARLY PHYSICIANS, BUT TO A DEGREE ALL HEALTH PROFESSIONALS
HAVE NO PROBLEMS GAINING ACCESS TO THE HEALTH CARE SYSTEM.
CHILD OR

MOTHER

OR GOOD

FRIEND NEEDS TO SEE

IF THEIR

A DOCTOR,

EVEN A

SPECIALIST WHO IS BOOKED SIX MONTHS IN ADVANCE, THERE IS NO PROBLEM
OF

ACCESS.

I SUSPECT THIS

MAY BE A FRINGE BENEFIT WHICH

EXTENDS TO HEALTH PROFESSIONS EDUCATORS.
YOU

INTO

BELIEVING

THIS

ISN'T

ALSO

BUT DON'T LET THIS LULL

A PROBLEM

FOR

THE

REST

OF

US,

REGARDLESS OF GEOGRAPHIC, CULTURAL, OR ECONOMIC CIRCUMSTANCE.

I

CAN'T

HELP

BUT

THINK

THAT

THE

VERY

PRESSING

PROBLEM

OF

MALDISTRIBUTION, AND SOME SAY SHORTAGE, OF NURSES IS ALSO DIRECTLY
RELATED TO HEALTH PROFESSIONS EDUCATION ISSUES -- ESPECIALLY MEDICAL
EDUCATION.

AS A LAYMAN,

I CAN'T UNDERSTAND OR SYMPATHIZE OR HAVE

PATIENCE WITH THE KINDS OF "PROFESSIONAL SNOBBERY" WHICH SEPARATE
THE HEALTH PROFESSIONS IN EDUCATIONAL AND CLINICAL SETTINGS.

21

I DO

�NOT UNDERSTAND THE RELUCTANCE OF THE MED
ICAL PROFESS
ION AND MED
ICAL
SCHOOLS TO TAKE A MORE
UNREAL
IZED

POTENT
IAL OF

ENL
IGHTENED V
IEW OF
NURSES AND OTHER

RECOGN
IZ
ING TH
E

NON
-PHYS
IC
IAN HEALTH

PROFESS
IONALS TO MEET HEALTH CARE NEEDS IN TH
IS COUNTRY
.

I SUSPECT

THE EL
IT
ISM AND SEPARAT
ION WH
ICH ST
ILL CHARACTER
IZE TOO MUCH OF
PHYS
IC
IAN EDUCAT
ION AND CARE W
ILL NOT BE TOLERATED MUCH LONGER
.
TH
IS

~~OUL

SEEM PART
ICULARLY TRUE AS THE PUBL
IC BETTER UNDERSTANDS

HOW SUCH PAROCH
IAL
ISM IMPEDES THE QUAL
ITY
, CHARACTER
, AVA
ILAB
IL
ITY
,
AND COST CONTROL OF CARE IN THE
IR COMMUN
IT
IES
.

H
INOVATI
VE APPROACHES MUST ENCOURAGE POCTORS
, NURSES
, DENT
ISTS
, AND
OTHER HEALTH PROFESS
IONALS TO PRACT
ICE TOGETHER MORE EFF
IC
IENTLY AND
EFFECTI
VELY
. THISINCLUDES PROVI
D
ING CARE IN UNDERSERVED AREAS AND
TO UNREACHED CL
IENTELE
, SO THAT ALL PEOPLE
, AFFLUENT
, POOR
, L
IV
ING
IN THE C
ITY AND IN THE COUNTRY
, HAVE ACCESS TO QUAL
ITY HEALTH CARE
.

22

�NOTICE I SAID QUALITY HEALTH CARE; CERTAINLY A PERSISTENT AND BASIC
CONCERN OF

ALL.

IN

RECENT YEARS,

NOT JUST

IN THE

PRACTICE OF

MEDICINE, QUALITY INCREAS INGLY HAS COME TO BE DEFINED IN TERMS OF
USING

HIGH

EQUIPMENT,

TECHNOLOGY.
PROCEDURES,

WE

PRIDE

AND SYSTEMS WHETHER

INDUSTRY, OR COMMUNICATIONS.
ON

TECHNOLOGY

CAN

OURSELVES ON

CONTRIBUTE

USING

THE

IN MEDICINE,

LATEST

THE AUTO

IN THE HEALTH PROFESSIONS OVEREMPHASIS
TO

A FAILURE

TO

NOTICE

THAT

THE

PRACTICE OF QUALITY CARE FOR COMMON AILMENTS MAY BE JUST AS GOOD OR
BETTER I N A SMALL , MODESTLY EQU I PPED CL I NIC AS I N A MAJOR MED ICAL
CENTER.

MEDICAL SCHOOLS HAVE TAKEN THE LEAD IN APPLYING HIGH TECH TO THE
PRACTICE OF MEDICINE (AS WELL THEY SHOULD) BUT THEY MUST NOT RUSH SO
FAR AHEAD THAT THEY FORGET THE HUMAN DIMENSION

THE PATIENT'S

PERCEPTION OF QUALITY WHICH OFTEN HINGES ON HOW THE DOCTOR TREATS
THE PERSON,
INDIVIDUAL

NOT JUST THE MEDICAL PROBLEM.
FACULTY

MEMBERS

THAT

23

THEY

DESPITE STATEMENTS BY
RECOGNIZE

THIS

PATIENT

�PERCEPTION OF THE QUALITY OF CARE VERSUS THE PHYSICIAN'S PERCEPTION
OF

CARE,

MOST OBSERVERS

ARE

UNABLE

TO NOTE

MUCH

EVIDENCE

OF

THAT

RECOGNITION.

IF YOU OR
NOT WALK
STAY?"

WERE TO HAVE A HEART ATTACK TODAY, OUR LOVED ONE WOULD

I NTO THE

HOSP I TAL AND ASK,

"WHAT I S THE · AVERAGE

LENGTH OF

BUT THAT YARDSTICK HAS TOO OFTEN BEEN A PRIMARY MEASURE OF

"QUALITY"
ASK,

I

IN

"IS SHE

WITH HER?

HOSPITAL
IN

MAY

PAIN?
I

SEE

REVIEI-JS.

INSTEAD,

A LOVED ONE

IS LIKELY

Is SHE BEING KEPT COMFORTABLE?
HER?"

PHYSICIANS AND

TO

IS SOMEONE

HOSPITAL ADMINISTRATORS

TEND NOT TO WORRY ENOUGH ABOUT THESE HUMAN MEASUREMENTS WHICH ARE SO
SIGNIFICANT

TO

THE

PATIENT

AND

THE

FAMILY,

AND

TO

THE

PATIENT'S

RECOVERY.

THERE IS A DEFINITE NEED FOR EDUCATORS TO GIVE AS MUCH CONSIDERATION
TO THE PATIENT'S PERSPECTIVE ON QUALITY
HEALTH

SC IENCE Ar--ID

RESEARCH.

MANY

24

IN

PRACTICE AS IT GIVES TO

RESPECTED

AUTHORITIES

HAVE

LONG

�CALLED FOR

INCLUDING

THE

HUMANITIES

AND

SOCIAL SCIENCES

IN

THE

HEALTH PROFESSIONS CURRIC ULA AS A MEANS OF INSTILLING A CONCERN FOR
HUMANE

CARE

IN

THE

BUDDING

PHYSICIAN,

DENTIST,

NURSE,

PHARMACIST.

IN THE COMMUNITY PARTNERSHIPS INITIATIVE,

MODELS WILL

EMERGE THAT

NATURALLY

INCLUDE

THIS

OR

I HOPE NEW

INTERDISCIPLINARY

DIMENSION AS CENTRAL TO ALL HEALTH PROFESSIONS EDUCATION.

I

CAN'T

LEAVE

OUT

A COMMENT

ABOUT

COST.

MUCH

ATTENTION IS NOW FOCUSED ON COST AND WHO PAYS.

OF

THE

POLICY

WE SPEND 12% OF THE

GNP AND IT IS GROWI NG AT A RATE GREATER THAN ' I NFLATION -- BILLIONS
AND BI LLI ONS OF DOLLARS.

WI TH COS J. AS A FOCUS,

THE "SOLUT IONS"

ABOUND -- REDUCE THE UNNECESSARY PAPERWORK; ASSESS THE EFFECTIVENESS
OF

VARIOUS

TECHNOLOGICAL

INTERVENTIONS;

SHIFT

CONSUMERS; LET EMPLOYERS FOOT MOST OF THE BILL.
FEES; RESTRICT HOSPITAL STAYS.

DECISIONS

TO

CONTROL PHYS ICIAN

BE MORE LIKE CANADA; BE LESS LIKE

CANADA!

OUR SYSTEM DOES INDEED COST TOO MUCH FOR WHAT WE GET AND IT

LEAVES

TOO

MANY

PEOPLE

OUT.

25

BUT

THE

FOCUS

MUST

BE

ON

�MULTIDISCIPLfNARY

MODELS--MORE

PRIMARY

CARE

PRACTITIONERS

WORKING

TOGETHER IN BETTER WAYS TO HELP KEEP PEOPLE HEALTHY, RESTORE HEALTH,
AND TO DIE WITH DIGNITY.

THE SYSTEM,

ITSELF,

MUST BE CHANGED!

THAT'S WHAT YOU ARE UP TO.

IV

THE COMMUNITY PARTNERSHIPS INITIATIVE
INFLUENCE

THE

HEALTH

PROFESSIONS

IS A BOLD STEP TO DIRECTLY

EDUCATION

GRADUATES FOR COMMUNITY-BASED, PRIMARY CARE.

SYSTEM

TO

PREPARE

IT IS OUR HOPE THAT

YOUR DEVELOPMENT OF THESE SEVEN NEW. MODELS -- EACH IN ITS OWN WAY -WILL ALSO CONTRIBUTE TO A BETTER, MORE AFFORDABLE HEALTH CARE SYSTEM
THAT EVERYONE WILL BE ABLE TO ACCESS.

OF COURSE,

GUARANTEES THAT ALL OF YOUR COMMUNITY-BASED,

THERE ARE NO

PRIMARY CARE MODELS

WILL SUCCEED IN REDIRECTING THE HEALTH PROFESSION EDUCATION; AND THE
COMMUNITY PARTNERSHIPS INITIATIVE ISN'T INTENDED TO BE A SOLUTION
FOR ALL THE PROBLEMS OF OUR NATIONAL HEALTH CARE SYSTEM.

26

BUT YOU

�AND I BOTH KNm
-J OUR SOC
IETY W
ILL
AFFA
IRS

IN HEALTH

CARE

NOT PERM
IT THE PRESENT STATE OF

TO LAST FOREVER
,

AND THE PRESSURES ARE

GROW
ING UPON POL
ICYMAKERS TO F
IND SOLUT
IONS
. PERHAPS T
INKER
ING W
ITH
THE STATUS QUO AND CONDUCT
ING MODEST IN
IT
IAT
IVES AROUND THE MARG
IN
IS THE GREATEST R
ISK OF ALL -THE R
ISK THAT NOTH
ING W
ILL

CHANGE

WHEN SO MUCH ISNEEDED
.

ELECTED OFF IC
IALS AND POLICYMAKERS
, RURAL FOLK AND C
ITY FOLK
, THE
YOUNG AND THE ELDERLY
, THE UNDERSERVED POOR AND THE UPPER M
IDDLE
CLASS
,

WE

ARE

ALL

COUNT
ING

M
ICH
IGAN
, WEST V
IRG
IN
IA
,

ON

A~ AII

YOU
.

TENNESSEE
,

MASSACHUSETTS
,

TEXAS
, GEORG
IA -I KNOW YOU W
ILL

DO IT
. I FULLY EXPECT H
ISTOR
IANS TO LOOK BACK FROM THE YEAR
AND MARK SEPTEMBER

1991 AS THE

2020

BEG
INN
ING OF B
IG CHANGE IN THE HEALTH

CARE F
IELD
!

1
0
8
0C

27

�</text>
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                    <text>RGM Notes from "Ox Yokes and
Whippletrees" presented at Region I-IV
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J

.-

r

"UNFINISHED BUSINESS"
Remarks by Dr . Russell G. Mawby
Chairman and Chief Executive Officer
W. K. Kellogg Foundation
Battle Creek, Michigan
Oakland University
October 9, 1984
In the quarter century since Oakland University was
founded, much has been done, both here and elsewhere, to
achieve the goals of continuing education that were made
vividly explicit at the time of its origin.

Chancellor

Varner and his associates and successors carried forward
and gave concrete expression to the constantly enlarging
themes of service which, on this campus and elsewhere,
have begun to change the character of American higher
education.

Appreciation is expressed to Dr. C. O. Houle, Professor
Emeritus of the University of Chicago and Senior Program
Consultant with the W. K. Kellogg Foundation, for his
assistance in the preparation of these remarks .

�Page 2
Even ln the most traditional form of university-based
continuing education - - courses offered for credit -- the
number and proportion of adults has had an accelerated
growth.

The number of students over the age of 25 rose

from two-and-a-half million in 1972 to four-and-a-third
million in 1982, a gain of 72 percent.

In 1982, adults

made up 35 percent of the total student body of all
colleges and universities.
These figures deserve respect but they are only a
small part of a vastly larger whole which includes such
continuing educational services as conferences, seminars,
lecture and concert series , telecommunication through many
media, field-staffs reaching out to places sometimes
far-distant from the home campus, and the provision of
learning opportunities for many constituencies, including
agriculture, industry, commerce, labor, families,
voluntary associations, and solitary individuals.

�Page 3
While the continuing education movement has grown
prodigiously,

w~

all sense that it is still young.

Most

Americans have not fully grasped the concept of lifelong
learning.

They do not understand that the dominant

conception of education should not be an institutional
ladder constructed for children and youth but a much
larger idea of a lifetime of learning in which people at
every stage of their existence have opportunities to
fulfill all their individual and collective
potentialities.

We have far to go in perfecting the

schooling of children and youth 'but much farther in
creating satisfactory systems for conveying the skills,
knowledge, and sensitiveness needed during the later and
much longer segments of the life-span.
My assigned task today is to deal with only a part of
the grand design of the present and the future.
been asked to talk about how foundations can best

I have

�Page 4
collaborate with universities In the creation of
excellence In continuing education.

Both foundations and

universities have many other partners, as we all know, but
their relationship to one a not he r has been and will be a
particularly rich and fruitful one.

It will soon become

apparent to you that when I say "foundations" I mean, most
of the time, the W. K. Kellogg Foundation.

The general

can sometimes best be conveyed by the description of the
particular and such is the case today.

But, to be

completely candid, let me say that our Board and staff
have identified themes to guide our immediate future and I
would like to convince you that we choose some of the
right ones.

I am enthusiastic about them and would like

for you to share my enthusiasm.
Let me begin by telling you the story of what happened
In another place and another era.

�Page 5
II
The time was 1905 and the place was College Station,
Texas.

Three men were involved.

The first was the

President of Texas A. and M., David F. Houston, who
introduced the other two.

-The second was Wallace

Buttrick, head of a new foundation, the General Education
Board, established by John D. Rockefeller to alleviate the
economlc deprivation of the South.

The third, and

dominant, figure was Seaman Knapp, a complex man of great
power and diversity.

In the 1880's, for example, he had

been the most prosperous hog producer ln Iowa, the
president of Iowa State College, one of the SlX founders
of the land-grant college association and the author of
and Congressional lobbyist for the Hatch Act, which
established a national network of agricultural experiment
stations.

The dominant theme of his life was the

establishment of systems of education for farmers, their

�Page 6
wives, and their children.

In 1905, nearly 70 years old,

he was working for the United States Department of
Agriculture as a Special Agent.

He had assigned himself

nothing less than the task of changing the practice of
agriculture in the South by teaching farmers how to use
the principles of scientific farming.
President Houston made his introduction and withdrew,
leaving the other two men alone to spend two days talking
with one another.

The next nine years were influenced

momentously by that meeting .

The cotton boll weevil,

which had already crossed the Rio Grande, multiplied and
devastated the agricultural economy of the South.

Mr .

Knapp was
, one of the few people who then realized that a
complete change ln farming methods was the only way to
stop the infestation.

He was also a man who , after a

lifetime's experience, knew how to get farmers to change
their minds and their practices.

Consequently he turned

�Page 7
his central attention t o the needs of cotton farmers,
being aided In that task by an increased flow of money
from an alarmed Congress as well as from railroads,
mail-order houses, and other people who depended on
farmers.
But Mr . Knapp's interests in reform extended far
beyond cotton; he wanted nothing less than to change all
agriculture in the South.

It was In these larger concerns

that the General Education Board could help him, whereas
Congress, despite all its wisdom, wouldn't.

Public funds

could be used only in counties In which the boll weevil
was already rampagIng, but could not be spent In other
counties, to prevent its spread.

(This may seem a strange

policy to you as it does to me but, later on , I shall
mention a modern example that IS equally strange .)
Fortunately, Mr. Buttrick's new foundation could pr ovide
balancing funds to support prevention as well as cure and

�Page 8
thereby enable a broad-based Cooperative Extension Service
to come into being.

Between 1903 and 1914, slightly under

four million dollars had been spent on its development, 49
percent coming from the Federal government, 24 percent
from the General Education Board, and the remaining 27
percent from other sources.
In 1913, David Houston re-entered the scene, this time
as the newly appointed Secretary of Agriculture.

Knapp

had died but his work continued, though in an increasingly
diffuse and unco-ordinated form.

Houston believed that it

needed a firm establishment based in the land-grant
colleges--not in the USDA, in the public schools, ln the
state departments of agriculture, or any of the other
institutions which were then fighting to claim the
program.

As a land-grant college leader, he was no

stranger to politics, and with the support of the
President of the United States, himself the former head of

�Page 9
a university, the structures and processes which Knapp had
devel oped and Buttrick had helped to finance became the
established basis of the world's largest and most
influential system of lifespan learning.

Countless pe ople

have been served by it from the dawn to the ending of
their consciousness.

As only one consequence, the

excellence of this field service helped the land-grant
colleges to become universities because voters were
themselves currently benefitting from their own learning
activities and wanted to assist the institutions which
served them so well.
This story has distinctive elements which gIve it the
interest that any narrative should have, but it also
suggests some principles which well-established
foundations like to follow.
First, a foundation has purposes and themes which
focus its granting of funds.

It is not merely a grab-bag

for those who are nearest to it or can get there fas test.

�Page 10
Second, it often seeks out the people and institutions
which can best help to achieve those purposes and who can
best use its help.

Mr. Buttrick had had a long, slow, and

discouraging Journey through the South before he finally
found the man and the program In which he could have full
confidence.

These days it IS more likely that an

institution will seek a foundation but, if so, it will
usually not succeed In gaining support unless its proposal
fits within the broad themes around which the foundation
has chosen to shape its programs .
Third, the foundation helps 'out in a distinctive
fashion.

Sometimes, general institutional support is

granted but more often the foundation wants to find the
specific way in which it can best help.
Fourth, once an agreement IS reached and the money is
granted, the foundation allows the greatest freedom of
management which is consistent with ultimate

�Page 11
accountability.

It wants to see results but it does not

want to dictate the ways by which they are achieved.
Fifth, if possible, the foundation would like to have
its funds achieve a major and enduring social change.

The

eradication of the boll weevil was a great accomplishment
and the General Education Board might well have taken
pride if it had helped out more directly in that task.
Its purpose was broader, as was that of Mr. Knapp, and it
helped achieve that purpose far more spectacularly than it
could ever have hoped.

We who work In foundations are

hungry for more such successes.
Foundations follow many more principles than these and
sometimes they work in entirely different ways, the chief
exception being when they administer programs themselves,
as they often feel they must do.

In such cases, they may

have a great impact on universities (as I shall illustrate
later), but it is a different sort of impact than that

�Page 12
which exists ln collaborative situations such as the one
which ultimately produced the Cooperative Extension
Service.
If I may draw one more lesson from that example, let
it be the necessity for expecting changes to occur ln the
working out of programs.

Who could have guessed in 1905

that the ultimate provider of funds for the Extension
Service would not be John D. Rockefeller, then the richest
man in the world, but David Houston, then the president of
a little Texas college?

How did higher educational

institutions, who were not the original grantees for
either governmental or foundation funds, become the
ultimate administrators of the established program and
therefore the secondary beneficiaries of its services?

It

seems to me that as we move into new ventures ln lifespan
education in the future, we should always be ready to
revise our course of action, keeping ln mind the profound

�P
ag
e 13
ch
ang
e
s wh
i
ch o
c
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dI
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ey
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en 1905 and 1914
,a
p
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i
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ch w
eu
s
u
a
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a
k
et
oh
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a
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nou
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to
rmyt
im
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.

I
I
I

Wh
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h
o
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l
db
et
h
en
ew v
e
n
t
u
r
e
so
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u
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i
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s
i
t
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a
ra
sl
i
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s
p
a
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a
t
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?
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t th
em
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sa
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et
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emod
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q
u
i
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a
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e

~~
o
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0
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and s
t
a
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.

�Page 14
They are not suggested as being universally the most
important topics with which mankind, or even Americans,
should deal.

At the Foundation we must make choices.

We

cannot ignore our charter, and our Congressionally-imposed
limitations.

On some crucially important issues, such as

the prevention of nuclear war, we do not see how we can be
directly helpful.

Our resources are so limited that we

can assist only a few of the many people who bring
worthwhile projects to our attention.

But within such

general limitations, we have established programming
priorities to guide us in making 'de c i s i on s in allocating
our resources,

I shall not go through the whole structure

of our purposes, particularly since it 1S reported so
fully 1n our annual reports and elsewhere.

Instead, I

shall go a bit deeper into a few of our goals, selecting
the ones most relevant to lifespan education and to
universities.

�Page 15
So far as schooling is concerned, so important in the
early years of the lifespan, the Foundation is starting 1n
the community and moving toward the university.

This

country has recently had an abundance of reports pointing
out all that is wrong with our system of formal education
and suggesting countless recommendations for change.

When

such universal prescriptions are tried at the local level,
it is often hard to make them work.

Also, one discovers

able and articulate teachers and administrators who feel
that society has dumped many of its most intractable
problems upon the schools and then blamed them because, 1n
the resulting conflicts, their fundamental tasks are not
being carried out.

Many of these professionals have been

locally innovative and have achieved success stories which
have never been widely told or appreciated.
We at the Foundation have therefore decided that so
far as formal schooling 1S concerned, we shall limit our

�Page 16
own efforts to Battle Creek and to Michigan to see how
schools can improve themselves with our help, and perhaps
set new patterns which will be useful elsewhere.
a precedent to follow.

We have

More than fifty years ago, Mr.

Kellogg helped establish a public school ln Battle Creek
ln which handicapped children were educated along with
those who were not handicapped.

We believe that this

local school, to which visitors have come for many years
from allover the world, was instrumental ln the national
growth of the idea of mainstreaming.

We hope that other

fresh ideas for change will arise within our local schools
and go on to have a far greater influence elsewhere .
How do universities come into this picture?

At the

moment, we think of them as supporting and reinforcing our
Battle Creek and Michigan schools, to be called on as
needed.

The middle-sized cities in our state are now

working together to assist elementary school principals to

�Page 17
lmprove their performance .

They have asked Michigan State

University to help coordinate and guide their work and we
are supporting this effort.

We hope that such

arrangements will multiply.

Richness of field contacts

will help the universities know how to guide the lifelong
learning of educational professionals and thereby improve
the work of the schools.
Let me add that the Foundation staff, partly because
of its own past experiences, is very much aware of the
non-school learning activities of children and youth and
has supported many projects for t hem outside formal
education, both in this country and abroad.

A few of

these activities are related in some way to higher
education; work ln 4-H clubs, for example, is administered
in the United States by land-grant institutions.

At this

point we do not have any policy as to how programs for
out-of-school youth should be generally linked to colleges

�Page 18
and universities other than to say that it seems likely
that as the concept of lifelong education matures In
practice, such linkages will appear.
A second major theme of our Foundation's programmIng
is to help that concept (of lifelong education) become
more fully developed at the point at which it is now
weakest , the provision of opportunities for continuing
education during the years of adulthood.

Since the

midpoint of this century, we have been interested in the
growth of university-based residential centers .

This

movement, which we take pride in having originated, has
now been so widely ad opted that we cannot get an a ccurate
count of the number of such centers o r a valid taxonomy of
their purposes and programs.

We have also helped two-year

colleges to evolve from junior colleges to community
colleges .

Both of these institutional forms, now solidly

In place, need to evolve and change to meet emerging adult

�Page 19
needs and desires for learning.

Perhaps the Foundation

can help them do so.
More generally, colleges and universities need to
consider whether they are servlng their present and future
students as well as possible.

As I have said, at least 35

percent of current enrollees ln formal classes are over
the age of 25.

A good deal of anecdotal evidence suggests

that these forms of instruction, originally designed for
an immature student body, have not been adequately adapted
to serve as suitable methods of learning for experienced
men and women.

Even the new me thod s of instruction bear

traces of the old.

Elaborate systems of telecommunication

too often produce only arid lectures and factual
question-and-answer sessions.

More than that, the

countless providers of adult education do little
net-working to help one another strengthen and integrate
their offerings, to provide counseling for adults who are

�Page 20
searching for learning opportunities, and to explore new
areas of service .

Educators who really listen to

seekers- of-knowledge will find them to be an inexhaustible
s our ce of programming ideas.
The need for re-thinking the lifelong sequence of
learning 1S particularly evident so far as the professions
and the other users of advanced technology are concerned .
. The chief change 1n higher education in the twentieth
century has been the addition to the traditional classical
and lib eral curriculum of the bodies of content which
support these occupations.

But 'with rare exceptions,

universities have not followed their students out int o
their fields of ser vice to do creative pr ogramm1ng either
al one o r collabo ratively with other providers:
professional and technical associations, governmental
bureaus, work-sites (such as hospitals, schools,
factories, and executive suites), o r profit-seeking

�Page 21
providers of knowledge (such as publishers, sellers of
supplies and equipment, or the operators of
entrepreneurial schools).

Perhaps universities should

stick to pre-servlce education and leave the later years
of learning to other providers but I am not yet convinced
that that is true.
For it seems to me that universities have several
inherent advantages which they do not now use as fully as
they should.

They are major sources of the new knowledge

indispensible to all professionals and advanced
technicians.

They alone can provide continuity of

learning throughout youth and adulthood.

They have the

authority to initiate collaboration among the other
providers of learning.

Most important, they are the homes

of a variety of fields of knowledge and therefore the
places where the professions can collaborate ln carrying
out their educational programs.

The lifelong learning

�Page 22
patterns of physicians, dentists, lawyers, englneers,
architects, and nurses have basic similarities as do the
programs which provide that learning.

The educators who

operate these programs should learn from each other, and

.

'

they should establish ln the pre-servlce years a basis for
inter-professional learning activity and help maintain it
through all the years of practice.
If universities and other institutions are to develop
strong programs of adult continuing education, they must
develop a sound knowledge base to give intellectual
support to their work.

Also administrators and other

people responsible for adult education must have an
adequate preparation for their professional life and not
carry it forward merely on the basis of lore, tradition,
hunch, and trial-and-error, valuable though such
experiences may be.

�P
ag
e 23
Aq
u
a
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�P
ag
e 24
r
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ri
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,and l
ngov
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and o
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so
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~

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mu
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t h
av
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land p
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l ch
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ei
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fr
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. We h
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g
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�Page 25
education.

Each of these tasks could be undertaken

separately, as has been the pattern in the past, but if
they were parts of an integrated approach by a single
university or state-wide system of higher education, the
cumulative impact might be far greater than if each
strategy were followed separately .

The University of

Georgia is making such a unified thrust, involving many
parts of the institution as well as outside collaborators
and such centers of control as the Governor and
Legislature.

We are happy to be able to assist the

University of Georgia in this integrated effort and hope
that the lessons learned there will have an influence
nationwide.

Georgians are certain that theirs is the

oldest state university, dismissing rival claims by North
Carolina, and it would be pleasant if they could celebrate
their bi-centennial year by moving toward the forefront of
public institutions as far as a complete system of adult
continuing education is concerned.

�Page 26
The remaining themes of Foundation programming about
which

I

shall talk today deal not with the improvement of

the general structures and practices of lifespan education
itself but with certain major changes which such education
can help bring about.

Any of our other Foundation goals

could be used for purposes of illustration but

I

shall

include only brief statements about several which seem
particularly relevant to the purposes of this conference.
The third theme which, In our VIew, should guide
strategies for future change has to do with health
promotion.

You will remember that in the early years of

the development of the Cooperative Extension Service, the
government would help only those farmers whose fields had
already been infested with the boll weevil and that Mr.
Knapp had to find foundation support to help farmers who
wanted to maintain healthy crops.

A roughly similar

situation now exists so far as health IS concerned.

�Page 27
Magnificent research and dissemination efforts have
conquered many diseases and expanded both the length and
quality of life .

As an unintended consequence, "health"

connotes "disease" and so do its allied terms .

"Health

care " really means the care of the ill or the infirm.
While society must maintain the programs of care which
have been so painstakingly developed, it is becoming ever
more apparent that the major new frontier of workers ln
health should be both disease preventi on and active health
promotion .

A strong case can be made that the greatest

gains in human welfare and happiness will now be made by
an approach which is grounded in a broad and positive
conception of health .
This complex aim can be sought in many ways which can
be roughly divided into two kinds of initiatives:

those

which have to do with individual lifestyles and those
which have to do with the removal of public hazards to

�Page 28
health.

In the first case, change can come only if people

intervene In their own lives, controlling their diet,
their exercise, their causes of stress, their use of
potentially dangerous substances, their habits of driving
and the use of tools, and in many other ways.

In the

second case, the public must intervene to remove dangers
which fall outside individual control, such causes of risk
as pollution of the environment, unsafe highways, and
inadequately prepared health professionals.

We cannot

rely on education alone to create a wholly satisfactory
system of health promotion.

Better engineering of roads

and work-sites is required as is better enforcement of
laws and increased knowledge about the nature and spread
of infections.

But people will not control their own

lives or give active support to public initiatives unless
they are taught how to do so.

Therefore, while education

is not sufficient, it IS essential.

�Page 29
What is the role of higher education In this regard?
Here are a few suggestions.

First, the age group 15-24 IS

the only one which has shown an increase in mortality In
recent years.

These are the heaviest years of higher

educational enrollment, a fact which suggests that
colleges and universities have a responsibility to aid
their young students immediately as well as to prepare
them for later years of life.

Second, universities must

alter their pre-service and in-service programs of
educating health professionals so that all of them are
more oriented to a positive conc eption of health.

Third,

more health professionals should be educated for the
specialist concerns of education and promotion, including
service In public health departments.

Fourth, programs

should be devised which help all adults, particularly the
elderly, know how to intervene in their own lives to make
them more healthful.

Getting people to change their bad

�Page 30
habits is a hard task, but perhaps one of the best
approaches to it is to set such habits within the broader
concern of the achievement of good health.

At any rate ,

society has to try to change its whole orientati on to
health and I hope that colleges and universities will not
be laggards in this respect.
The fourth theme I wou d like to mention today deals
with fostering patterns of community leadership.

The

decision makers of our society galn their strength and
authority by learning how to control the destiny of ever
larger and more complex groups 'and institutions .

This

process starts early ln life as children, in both school
and out-of-school settings, learn from the experlence of
managing clubs and teams and projects and local chapters
of national organizations.

It continues in much the same

fashion ln higher education, often becoming elaborately
exercised ln fraternity and sorority life and ln systems

�Page 31
of student government.

The responsible exercise of

authority shapes and polishes the individual both as an
influential person and as a manager of collective
affairs.
This process continues in adulthood In career patterns
In which individuals move upward on a promotional scale as
their abilities and talents are rewarded .

In such cases,

it is now thought necessary to accompany experience with
formal training.

We no longer leave matters to the

extra-curriculum as is true in school and college, but
expect that experience will be refined and extended by
formal stud y of some s ort.

The best known example of this

practice is to be found In business and industr y where
marvelously complex forms of management education have
been devised and are now financially supported on a
massIve scale because their success has been widely
accepted.

But the idea is pervasive; for example,

�Page 32
semInars are annually available to new university
presidents and their wives and to state supreme court
justices.

The most highly developed systems of all are to

be found in the military services (especially in the
officer corps) where, from beginning to end, duty time is
alternated with study time and even during periods of duty
time, educational opportunities are available to
everyone.
Now turn to public affairs and more specifically to
the boards, councils, commissions, and committees which
control almost every aspect of our community life.

The

general pattern here is to have a group of citizens set
policy, exercise authority, and serve as sponsors for an
institution whose staff is made up of members of one or
more professions.

We have such boards in both public and

private life, controlling:

our schools; our colleges and

universities; our health, cultural, and welfare

�Page 33
institutions; and our voluntary associations .

Here we

find the influential substructure of our s ociety,
immediately powerful in every particular case and
crucially significant because it provides a ladder of
leadership i n which citizens move upward and outward In
their capacity to guide and control the institutions of
society.

But it is aston ishing to observe how badly many

boards behave.

Almost any issue of any newspaper provides

accounts of the stresses which boards face and how
frequent IS their failure to reach satisfactory solutions
for their problems .

It is universally agreed that success

In the work-life requires study as well as experience, but
it is not generally understood that education is also
needed for those who control the destinies of our social
institutions.
Who should provide such education?

The need is so

great that the answer to that question might well be:

�Page 34
anybody who identifies the need.
specific than that.

But we can be more

Each board should help its present

and future members to understand what they need to know
about their own institution.

There are associations of

boards largely based on specific kinds of service such as
schools, public libraries, higher educational
institutions, and hospitals.

Each such association

fosters the learning distinctive to its institutional
form.

National associations, statewide coordinating

boards, and collaborative systems of financing community
service (such as the United Way) have a responsibility to
educate the boards of local chapters or local institutions
so far as their collaborative ventures are concerned.
But there

1S

a more general level of knowledge drawn

from the fact that most boards face the same problems.
(How large should a board be?
be composed?

How should its membership

How can board members be persuaded to take

�Page 35
responsibility?
be?

How long should the tenure of members

How can a gradual increase in personal responsibility

be fostered?

What

1S

the proper relationship of a board

and its chairman to the chief executive officer of an
institution?

To its staff?)

These questions sound

trivial to inexperienced people but vital to anyone who
has served on many boards.

Those who know the answers to

such questions can work powerfully within our community
institutions.
knowledge?

Who should offer this generalized

So far, community colleges have been the major

sponsors and the Kellogg Foundation has been delighted to
be able to help them.

It is my hunch, however, that we

have an opportunity for service here which should be
re alized by other kinds of institutions, particularly
large universities whose professional graduates are
profoundly influenced by the boards for which they work.

�Page 36
My fifth theme also deals with leadership but treats
it as a personal opportunity for development.

Almost

every serious student of the span of life has concluded
that sometime around the age of forty, most people have
achieved a sense of stability In their personal and social
lives and suddenly awaken to a need to re-examine who and
what they are and how they wish to re-direct their
continuing existence.

This fact IS as true of university

administrators and faculty members as of everyone else.
The young scholar today goes deep into specialization and
has an increasingly angular view of life.

The associate

professor or assistant dean is oriented to a discipline or
a specific managerial assignment and often feels more
identification and loyalty to it than to the institution
as a whole or to the society which surrounds and supports
it.

�P
ag
e 37
Th
eF
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d
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t
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d som
ey
e
a
r
s ago t
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yt
of
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pf
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n
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so
fh
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rl
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r
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i
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a
t
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ga n
a
t
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o
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a
lf
e
l
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s
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pp
rog
r
am wh
i
ch wou
ld s
e
l
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�Page 38
Several might be worthy of mention.

We have been pleased

to see that when mid-career scholars and administrators
are glven the opportunity to go beyond their disciplines
and assignments, they eagerly do so.

In fact, among the

most educative aspects of the program are the special
cross-field projects initiated by fellows.

Second, we

have found that keeping them at their own home bases means
that they are ln positions to influence their colleagues
and to walk across campus to follow up on associations
with people in other fields to which they have been
initiated during their fellowships.

Third, we have come

to realize how readily university life can be adjusted to
support such endeavors as the one we have undertaken.

It

was always intended that the program would go beyond
academic leadership to include people at a similar career
stage ln business, politics, public administration,
agriculture, and other spheres of work.

When we began to

�Page 39
seek out such individuals, ' we found how incredibly
complicated it is for them to adapt their work patterns
even for the minimal time requirements of the fellowship.
We are persisting In our efforts to reach new categories
of people but this task may never become easy.

Fourth,

the initial decision that we would have to administer this
particular program ourselves In order to insure its
breadth still seems right to us.

We have not ye t found

any other institution to which we could comfortably
transfer its administration .
This venture into a highly specialized form of adult
continuing education has seemed at this early stage to be
successful; many fellows seem to have had almost a
conversion experience.

No final judgments can, of course,

be made until we see the trajectory of the fellows'
careers and try to estimate whether they are in fact more
broadly based leaders than they would have been

�Page 40
otherwise .

To the degree that the program is successful,

however, it raises the disturbing question as to why there
are not more efforts to design education which will give
our society, in all its ways and works, a larger number of
responsible men and women who have both a creative vision
of what could be accomplished and the practical capacity
for doing so.

To come closer to home, if the academic

life is particularly suited to that kind of study which
would achieve breadth of viewpoint and help our present
and future scholars and administrators to make wise
choices at the time of their major mid-career reviews
whenever they occur, why are so few opportunities to do so
now being provided?

IV
By this time, you may believe that I have suggested
more tasks than colleges and universities may be able to
assume.

But institutions of higher education have shown

�Page 41
again and again that they can meet the challenges which
they set for themselves or which are required of them by
society.

To cite only one example, they are successfully

broadening the base of their own enrollment by enrolling
not only adults but other students whom they have
traditionally under-served.

In 1972, women made up 43

percent of their total student bodies; in 1982, it was 51
percent.

In 1972, 10 percent of their enrollment came

from racial minorities; in 1982, that figure was 14
percent.

Such profound changes, coupled with the massive

growth of adult enrollments, i nf l u e nc e some institutions
more than others but the over-all impact will eventually
be very great.
The question which sets our theme at this conference
has been a concern of the leaders of Oakland University
for twenty-five years.
serve its publics?

How does a public university best

The record of the past indicates that

�Page 42
we may have confidence in the future that this and other
colleges and universities will accomplish the creative
tasks which they confront at each stage of their
development.

As f or higher education as a whole, the

central thrust of my comments

IS

that its leaders can best

achieve their purposes if they not on l y strike out on
their own but also collaborate with government, industry,
labor, and other institutions and associations in sharing
common tasks .

I hope that American foundations will have

an important part in many such mutual endeavors.
"unfinished business" for us all'.

472
wpc:

10/8/84

There is

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-P
I

THE KELLOGG FOUNDATION EVALUATES A PROPOSAL
Remarks made by Telelecture by Dr. Russell G. rilawby,
Vice President, W. K. Kellogg Foundation
to the Na t i ona l Conference for
Less-Than-Baccalaureate Degree Programs in Agriculture
Pennsylvania State University
October 9, 1968

Thank you for the privilege of participating in your Conference program
in this way.

I very much regret that the pressure of other commitments

ma k e s it impossible for me to be with you in person today.

Ma ny of you

are friends and colleagues of long stfulding and I would appreciate nothing more than the opportunity of being with you to discuss less-thanbaccalaureate degree programs in agriculture, the timely theme of this
Conference, as well as to visit with you about other subjects of mutual
interest.

lNhen Dr. Snyder wrote and extended the invitation for this

presentation, it was necessary for me to decline with regret because of
other commitlnents.

vfuen he pressed further and the possibility of this

discussion by telephone

~aterialized,

I was delighted, for it is better

to be with you electronically than not at all.
My assi gned topic in this discussion is "THE KELLOGG FOUNDAT ION EVALUATES
A PROPOSAL."

My remarks, of c ourse , will not have the benefit of t h e

earlier discussions of your Conference, but I hope they will be relevant
nonetheless.

My comments will be brief and I will be anxious to have

specific questions so that I ca n c omme nt on points of gr e a t e s t interest
to you.

�-2
-

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t you kn
ow t
h
ep
u
r
p
o
s
e
s an
d ph
i
l
o
s
o
p
h
yo
ft
h
efou
nd
at
i
o
ns
f
r
om~

i

y
ou m
a
yb
es
e
e
k
in
gs
uppor
t
. I
ns
c
ann
i
n
gt
h
i
sl
i
s
to
f founda
-

ti
o
n
s
,it w
ill b
e read
i
l
ya
p
p
a
r
e
n
tt
oyou th
a
tv
er
yf
e
wf
o
u
n
d
a
ti
o
n
sh
a
v
e
i
d
e
n
t
i
f
i
e
da
gri
c
u
l
t
u
r
eint
h
eU
n
i
t
e
dS
t
a
t
e
sa
sa p
r
im
ea
r
e
af
o
rp
rog
rm
a
s
u
p
p
o
r
t. T
he W
. K
.K
e
l
logg F
o
u
n
d
a
t
i
o
ni
sa
lm
o
s
ts
i
n
g
u
l
a
ram
o
n
gt
h
ema
j
o
r
found
a
tion
s,n
a
t
i
o
n
a
l ins
cop
e,t
oiden
t
i
fydom
e
s
t
i
ca
g
r
i
c
u
l
t
u
ra
li
s
s
u
e
s
a
sam
a
j
o
ra
r
e
ao
fp
r
og
r
a
min
te
rest
.A
s your
e
v
i
ewt
h
efo
u
n
d
a
t
i
o
nw
o
r
l
d
,
i
t
w
i
l
lb
er
e
a
d
i
l
ya
p
p
a
r
e
n
t
,how
ever
,t
h
a
tv
er
ym
a
n
y f
o
u
n
d
a
t
i
o
n
s
t
h
o
s
e
o
fl
o
c
a
l
,s
t
a
t
e
, r
e
g
iona
l andn
a
ti
o
n
a
ls
cop
e
-g
i
v
eh
igh p
r
i
o
r
i
t
yt
o
e
d
u
c
a
t
i
o
n
al p
r
o
je
cts
. I
tm
a
yb
e int
h
i
sc
o
n
t
e
x
tt
h
e
nt
h
a
tyouw
i
l
ln
e
ed
t
ocou
ch a pr
o
p
o
s
a
lf
o
ra
s
s
i
s
t
a
n
c
efo
ra
ss
o
c
i
a
t
ed
e
g
r
e
eo
rl
e
s
s
t
h
anb
a
c
c
a
l
a
u
r
e
a
t
ed
egr
e
ep
rog
r&amp;
a
si
na
g
r
i
c
u
l
t
u
r
e
.

�-3
B
e
c
au
s
et
h
ep
u
r
po
ses
,p
rocedu
re
s
,p
h
i
losophy andp
ri
o
r
i
t
ies o
f fo
und
a
t
i
o
n
sv
a
r
yg
r
e
a
t
l
y
,i
ti
sd
i
f
f
i
c
u
l
tt
og
e
n
e
r
a
l
i
z
e
. I amg
ra
t
e
fu
l th
a
t
D
r
. Snyd
e
ra
s
k
edm
eto sp
e
ak sp
e
c
ifica
llyf
romt
h
ere
f
e
r
en
ce p
o
in
to
ft
h
e
fo
u
n
d
a
t
i
o
nwh
ich I rep
r
e
s
en
t
. I ams
u
r
e
,how
ev
e
r
, th
a
tm
any o
fthese
commen
ts w
i
l
l
b
e appr
o
p
r
i
a
t
ef
o
rm
a
n
yo
the
r fou
nda
tions as we
l
l
.
I
nsee
k
ingfoundat
i
on sup
po
rt
,y
ou
rf
i
rs
trespo
n
s
i
b
i
l
i
tyw
i
l
l be t
ob
ec
om
e
a ~ ai t e d

w
ith t
h
e founda
tio
ny
ou choos
eto ap
p
r
o
a
c
h
. T
h
is c
a
nb
ed
on
e

s
t th
rough Th
e Founda
t
i
on D
ir
e
c
t
o
ry, t
h
e
nth
ro
ugh as
t
u
dy o
fann
u
a
l
fir
r
e
p
o
r
t
sand p
e
r
h
aps a d
e
s
cr
i
p
t
i
v
ebr
o
chu
re w
h
ich m
a
ybe av
ail
a
b
l
efr
om
t
h
ef
o
u
n
d
a
t
i
on. A
s you do su
chhom
ewo
rk abou
tt
h
e W
. K
. K
e
ll
o
g
gFounda
t
i
on
, youw
i
l
ll
e
a
r
nth
e fo
l
l
ow
ing t
h
i
n
g
s wh
i
ch w
i
l
l hav
ere
l
ev
anc
et
o
t
h
ek
i
n
do
f a propo
s
a
l you w
o
u
ldsubm
i
tf
o
rou
rc
on
si
d
e
r
a
ti
o
n
:
1.
	 Ou
r found
a
ti
o
n
,l
i
ke m
os
t found
a
t
i
o
ns
,isch
i
e
f
lyi
n
t
e
r
e
s
ted
i
npi
o
n
e
e
ri
n
go
rexp
e
rime
n
ta
l pr
o
j
e
c
t
s
. We a
r
e in
te
res
ted
,i
n
n
ov
at
i
v
e ap
pr
o
a
c
h
e
s, s
i
g
n
i
f
i
c
a
n
tn
ew e
f
f
o
r
t
s
newideas
wh
i
chrep
resen
t ad
if
f
e
r
e
n
t

a

r a

~

W
ea
re no
t

i
np
r
o
v
i
d
i
n
ga
s
s
i
s
t
a
n
c
et
ot
h
eo
p
e
r
a
t
i
o
n
a
l bu
d
g
e
to
fan
e
s
t
a
b
li
s
hedp
rog
r
am. Q
u
itef
r
ank
l
y
,m
a
n
yo
f t
h
er e ~

e

t

w
e

e
i
vein ag
ri
c
u
ltu
re a
r
es
imp
lyf
o
r"m
o
re o
fthe s
am
e,"
rec
fo
r rep
e
t
i
t
i
on o
f an i
d
e
aa
l
re
adyw
e
l
l dem
on
s
t
r
a
t
e
d
,o
rf
o
r
t
a
k
e
o
v
e
r fo
ra p
o
r
tion o
fa budg
e
tt
h
a
ti
si
nt
r
ou
b
l
ef
o
r
on
e reasono
ra
n
o
t
h
e
r.
2.
	 Th
e K
e
ll
o
gg Found
a
ti
o
nis c
once
r
n
ed w
i
t
ht
h
eappli
c
a
t
i
o
no
f
know
ledg
e
. '
{
b
i
l
e w
er
e
c
o
g
ni
z
ec
om
p
l
e
t
e
l
yth
e im
p
o
r
t
ance an
d
t
h
e con
tri
b
u
t
i
o
no
f resea
r
c
h
,w
ed
o no
t suppor
t rese
a
r
chpr
o
g
rw
a
s

t

�-4
p
e
r
	s
e
. R
a
t
h
e
r
, i
ti
so
u
rc
o
n
v
i
c
t
i
o
nt
h
a
to
n
eo
fo
u
r
p
r
o
b
l
em
sa
sa s
o
c
i
e
t
yi
st
h
eu
t
i
l
i
z
a
t
i
o
no
fe
x
i
s
t
i
n
gk
n
ow
l
e
d
g
ea
n
ds
ow
e p
r
o
v
i
d
ea
s
s
i
s
t
a
n
c
et
oe
f
f
o
r
t
sw
h
i
c
hr
e
p
r
e
s
e
n
t
t
h
e
	
a
p
p
l
i
c
a
t
i
o
no
fk
n
ow
l
e
d
g
ei
nn
ew a
n
di
n
n
o
v
a
t
i
v
ew
ay
s t
o
m
e
e
t s
i
g
n
i
f
i
c
a
n
tn
e
e
d
so
rs
e
r
v
ec
o
n
s
t
r
u
c
t
i
v
ep
u
r
p
o
s
e
s
.

3
.
	 Ou
r f
o
u
n
d
a
t
i
o
nd
o
e
sn
o
tp
r
o
v
i
d
ee
n
d
owm
e
n
t
s
. W
e do n
o
t
c
o
n
t
r
i
b
u
t
et
od
e
v
e
l
o
pm
e
n
t
a
lc
am
p
a
i
g
n
s
,n
o
r do w
e p
r
o
v
i
d
e
f
u
n
d
sf
o
rc
a
p
i
t
a
lf
a
c
i
l
i
t
i
e
s
,e
x
c
e
p
twh
en s
u
c
hb
r
i
c
k
sa
n
d
m
o
r
t
a
rm
ay

b
ea
ne
s
s
e
n
t
i
a
lp
a
r
to
fa p
r
o
g
r
am t
ow
h
i
c
hw
e a
r
e

p
r
o
v
i
d
i
n
ga
s
s
i
s
t
a
n
c
e
.

4
.
	 Our

f
o
u
n
d
a
t
i
o
n
,a
s som
eo
fy
o
u know f
r
omp
r
i
o
rc
o
n
t
a
c
t
s
,

d
o
e
sn
o
tm
ak
e g
r
a
n
t
sf
o
rc
o
n
f
e
r
e
n
c
e
s
,f
o
rp
u
b
l
i
c
a
t
i
o
n
so
r
f
o
rf
i
lm
su
n
l
e
s
st
h
e
ya
r
ep
a
r
to
fa p
r
o
j
e
c
tt
h
eF
o
u
n
d
a
t
i
o
n
i
sa
l
r
e
a
d
ya
s
s
i
s
t
i
n
g
,

5
.
	 Inc
o
n
s
i
d
e
r
i
n
ga p
r
o
p
o
s
a
l
,w
e a
r
ei
n
t
e
r
e
s
t
e
di
nt
h
er
e
s
o
u
r
c
e
s
o
ft
h
ea
p
p
l
i
c
a
n
t
. W
e s
e
l
d
om
,i
f
e
v
e
r
,p
r
o
v
i
d
e 100% o
ft
h
e
mon
ey n
e
c
e
s
s
a
r
yf
o
ra
n
yp
r
o
j
e
c
ts
i
n
c
ew
e f
e
e
lt
h
er
e
q
u
e
s
t
i
n
g
i
n
s
t
i
t
u
t
i
o
ns
h
o
u
l
dm
ak
e as
u
b
s
t
a
n
t
i
a
lc
o
mm
i
tme
n
ta
l
s
o
. I
n
a
d
d
i
t
i
o
n
,w
e do n
o
tw
a
n
t t
op
r
o
v
i
d
ee
n
c
o
u
r
a
g
em
e
n
tf
o
ra
n
y
p
r
o
g
r
amt
h
a
tm
ay b
eb
e
y
o
n
dt
h
er
e
c
i
p
i
e
n
t
'
se
v
e
n
t
u
a
lc
a
p
a
c
i
t
y
f
o
rc
o
n
t
i
n
u
i
n
gs
u
p
p
o
r
t
. And
, s
i
n
c
et
h
eF
o
u
n
d
a
t
i
o
nc
a
n
n
o
t
,
b
yi
t
sn
a
t
u
r
ea
n
dp
u
r
p
o
s
e
,b
ei
na p
o
s
i
t
i
o
no
fp
r
o
v
i
d
i
n
g
u
n
e
n
d
i
n
gs
u
p
p
o
r
t
,w
e a
r
ea
lw
a
y
sc
o
n
c
e
r
n
e
dw
i
t
ht
h
ep
l
a
n
sa
n
d
p
r
o
s
p
e
c
t
so
fu
l
t
im
a
t
et
a
k
e
o
v
e
ro
ft
h
ef
i
n
a
n
c
i
a
lr
e
s
p
o
n
s
i
b
i
l
i
t
y
i
f
t
h
ei
d
e
ap
r
o
v
e
ss
u
c
c
e
s
s
f
u
l
.

�- 5Within t he broad philosophi cal context s ugges t e d abo ve , I would emphas ize
that our f oundation, lik e mo st foundat i on s , has an open mind when i t comes
to con side ri ng idea s.

We a r e careful not t o prejudge a proposal bec a us e

o f it s c harac ter or source .

So l on g as a p roposal co mes wi th in the broad

scope of i nt e r e sts of our f ounda t i on-- a s I have indi ca ted , the f i elds of
a gr i cul t ure and educati on a r e two o f t he f our a reas of interest of the
Kel logg Foundat ion , t he other t wo b e ing t he broad a reas of he alth and
pub l ic affairs - -and is conc e rned with t h e appl icat io n of knowledge in some
i nnovat ive way to serve a signi fi ca nt purpos e, you

can be ass ur e d that

the proposal wi l l be ca r e fully studied .
I n eval uati n g a spe ci fi c propos al, ou r first co ncer n , ther efore, is wi t h
the ide a---wi t h t h e nat ure and significance of the problem which i s
i denti f i ed, with t he statement of purposes , a nd with the program which
is propo s ed.

Th e si ze of the r e Que s t is not an immediat e concer n , although

ult imately, of cour s e, we wi l l have to a ssess the benefits antic ipated i n
r elation t o t h e inv e stment.

Ini tially, however, it i s t he Qual ity of t he

idea tha t wi l l be our pr ime cons i dera tion.
Our f oundat i on, lik e most f oun da ti ons , has no standard applicat ion f orrn
or format fo r the submiss ion of proposals .

Further , our Board of ·Trustees

me et s mont hly so that there i s no a nnu a l or ot her deadli n e before whi ch
proposals must be con s idered .

I f , after do ing yo u r ho mework about the

Fou nda t i on ' s purpose , philosophy , and the f ields o f interest , you f eel
you have a pr oj e c t whi ch comes within thi s fr amework, t he next st ep is to
establish contact .

This can be done by a telephone ca ll or a l et t e r.

In

�....

-6
ag
ri
c
u
ltu
ra
l edu
c
a
t
i
o
n
, th
ec
o
n
t
a
c
tw
iththe K
e
llo
gg Fou
n
da
t
i
on co
u
l
d
b
ew
ith m
e, w
i
t
hD
r. R
o
be
r
tE
. K
in
si
n
g
e
r, on
eo
f ou
rP
rog
r
am D
i
rec
t
o
rs
a
ck
gr
o
und i
si
ncommun
i
ty c
o
ll
e
g
eand u
n
iv
e
r
s
i
t
ye
d
u
c
a
ti
o
n
,o
r
who
se b
w
i
t
hD
r. Ga
r
yK
in
g
--u
n
til rece
n
t
l
ya r
u
r
a
lso
c
i
o
l
o
g
i
s
ta
t P
enns
y
l
va
n
i
a
S
t
a
t
eUn
ive
r
s
i
t
y and nowan A
s
so
ci
a
t
eP
rog
r
am D
i
rec
t
o
r on ou
rs
t
a
f
f
co
n
c
ern
ed pa
r
t
i
c
u
l
a
r
l
yw
ith r
u
r
a
lan
d ag
ri
c
u
ltur
a
lp
r
o
g
r
am
s.

W
ep
r
e
f
e
r

t
ob
e co
nt
a
c
t
e
dea
r
l
yint
h
ee
v
o
l
u
t
i
o
no
fa pr
o
p
os
a
lo
n ani
n
f
o
rm
a
lb
a
si
s
,
a
f
t
e
r you h
a
v
eg
iven c
a
r
e
fu
l though
t andp
r
ep
a
r
a
ti
o
nto your p
l
a
n
s bu
t
b
efo
r
ee
v
e
r
yd
e
t
a
i
li
sf
i
na
l
i
zed
. T
hi
sp
r
o
vi
d
e
so
ppor
t
u
ni
t
yf
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�-7i t may well be tha t we will invit e highly competent e xp er t s in whom we
have confiden ce to evaluate t h e i dea we a re considering or we may review
it with on e or another of the a d hoc committees which we from time t o
time a s semble t o pr ov i de c ouns el in the r evi ew o f effective proj ect
a r eas a nd t h e est abli shment of progr am pri orities.

Af t er we rec eive

your fo r ma l propo s al, a final de cision will be made by
of f i cer s with r eferenc e t o t he specific reque st.

the staff a nd

If their decision is

affirmative, a r e c ommendati on will then b e submitted to our Board of
Trustees who, if they concur, will make a financial appropriation t o
co ver t he amount o f the budg et reque sted.

Usu ally our program commit·-

nlent s are fo r a t hree t o fiv e year peri od and we require annual na r rat i v e
and finan cial rep orts an d budget revision s a s a basi s f or our annual
commi t me nt payments.
This then is a brief sk et ch of the background against which and the
procedure by which our Fou ndat io n YTould c onsi a er a propo sal whi c h you
mi ght submit.

May we now turn t o your s pec i f ic questions r elating t o

the Kellogg Foundati on or to the fo unda t ion world in ge ner a l .

�</text>
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