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\

"THE GREATEST OPPORTUNITY"
Remarks by Russell G. Mawby, President
W.	 K. Kellogg Foundation
at
Tuskegee Institute
Tuskegee	 Institute, Alabama
March 12, 1978
I

great

~e a s ure

to be back at Tuskegee again.

It

been eight years since I last visited your campus and I
your invitation here for the opportunity of seeing
_ s.. .~ ~ .. .k~~~

old friends and meeting new ones f\ and to observe first-hand

~---

the dynamic growth and progress which continue f to characterize
Tuskegee.

And I thank you for the privilege of being a part

of this Founder's Day observance in which I join a long list
of those who have been honored by your invitation to participate in this special occasion each year.

isited
a.dmire-th
Countless individuals have been a
part of the miracle that is Tuskegee, perpetuating and transforming into reality the dream of your founder.

It is a

quality and a characteristic of American life that people give
generously--of themselves, of their time and talent, of their
energy and their material resources--to causes to which they
are dedicated.

Certainly this is true in the history of Tuskegee.

�2
From the first struggling days and in emulation of the Founder
whom we honor today, people have committed themselves to
Tuskegee's mission, given selflessly as teachers and officers,
as trustees and alumni , as students and friends in building
this Institute both physically and academically.

Thousands

have given materially--farm products and building materials and
money--that Tuske gee mi ght grow.

Private foundations such as

the one I represent are simply one mechanism by which people
of wealth can direct their resources to further human purposes.
You and I give our modest gifts to our church, to community
organizations and agencies, to our alma mater.

W. K. Kello gg,

in his 70th year in 1930, dedicated his fortune to "helping
peopl e help themselves" through the found ation which bears his
name.
Private phil anthropy has played a major role in fulfilling
the aspirations of Booker T. Washin gton for Tuskegee and his
people.

There has been a recognition by philanthropists of

the catalytic role which black institutions of higher education,
both private and public , have made by openin g doors of educational opportunity and thus contributing immeasurably to the
betterment of American society.
Since 1965 the Kello g g Foundation has provided over $3 million
to Tuskegee, as well as an additional $11 million to other
private and public black institutions of higher education.

Our

support at Tuske gee has been directed particularly to the Human
Resources Development Center, the School of Nursing, and the
creation of the new Learning Resource Center which serves your
educational mission both on and off campus.

Beginning with your

�3
founder, Dr. Washington and continuing

, the

leaders of Tuskegee have possessed a remarkable ability to
generate both private and public support for Tuskegee--an
institution as unique in its contributions to society as was
its founder.

That uniqueness has been a key element in

Tuskegee's success, both in its educational missions and in
the level of assistance which it has attracted over the past
nine and a half decades.
II

In preparin g for the visit with you today, Ire-read
Booker T . Washin gton's stirrin g autobio graphy, Up From Slavery.
Few individual s in history have begun wi t h so little, and accomplished so much.

Certainly there's no need

to recite

for you the details of Washington's birth as a slave in Franklin
County, Virginia; his years of struggle to gain an education; or
his unusual fortitude and faith in shaping the mission and future
of Tuskegee Institute.
In his rema rkable way, Washington had the personal courage
and sense of destiny to ask the question, "What kind of a life,
what kind of a world do I want for myself, and for my people,
ten, twenty, thirty, or even a hundred years from now?"

We are

all familiar with the late Robert F. Kennedy's paraphrase of
the line in Geor ge Bern ard Shaw's play Back to Methuselah,
"Some men see things as they are and say 'Why?'
that never were and say 'Why not?"!

I dream things

It was that type of

visionary and optimistic view of things which made Booker T.

�4
Washington an educator, statesman, and political power in
America.
As young Washington was carrying water to the men in the
plantation fields in l860--three years before the Emancipation
Proclamation and on the eve of the Civil War--another child was
entering the world as the son of a struggling broom manufacturer
and religious enthusiast in Battle Creek, Michigan.
was Will Keith Kellogg.

His name

While the lives of these two were

dissimilar in many respects, they shared a number of similar
hardships, as well as a common visionary outlook and concern
for fellowman.
Both Booker T. Washington and W. K. Kellogg were born on
the threshold of poverty, and both passed through life with no
opportunity to experience the joys of childhood.

Washington

commented in his autobiography, "There was no period of my life
that was devoted to play ... from the time that I can remember
anything, ,a l mo s t every day of my life has been occupied in some
kind of labor."

Kellogg, one of seven children in a poor family,

worked from age seven to help meet the needs of his family.

He,

too, commented later in life, "As a boy I never learned to play."
Washington and Kellogg both had what would be considered today
limited formal education.
entrepreneur.

Yet, each was an educated man and an

Dr. Washington dedicated his life to building a

great educational institution and to advancing the cause of his
people.

Mr. Kellogg, at age 46, after years of unrewarding toil

in the shadow of his famous physician-brother, transformed a
very modest health food venture into the modern ready-to-eat

�5
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�6
the recent death of his wife and was also strug gling to obtain
loans for his fledgling company.

In any event, one senses that

the two men would have liked each other.
Both of these unusual men shared a deep appreciation for
their home communities.

Mr. Kellogg insisted that his company's

advertising always refer to "Kellogg's of Battle Creek," and as
a result our small Michi gan community has become synonymous
with the breakfast cereal industry.

While the scope of the

Foundation's programming was to become almost worldwide,
Mr . Kellogg also insisted that the Foundation's Board meet
monthly in Battle Creek and that a po rtion of Foundation g r a n t s
be made for the direct benefit of his hometown--a wish that is
still followed today.

In this re g ard, Boo ker T . Washington

recalled in his autobiography, "From the first,

I resolved to

make the school a real part o f the community in which it was
located ... 1 was determined that no on e should have the feeling
that it was a foreign institution, dropped down in the midst of
the people, for which they had no responsibility and in which they
had no interest."
Both also shared an appreciation for the character building
nature of manual labor, and yet understood the importance of
education.

Explaining why he chose to leave his wealth to the

Foundation, Mr. Kellogg wrote in 1935, "Relief, raiment and
shelter are necessary . . . but the greatest g o o d for the greatest
number can come only through education . .. Educationoffers the
greatest opportunity for really improvin g one g en e r a t i on over
another."

�7
III
Speaking of the early days of Tuskegee, Dr. Washington
has said, "Without regard to pay and with little thought of
it, I taught everyone who wanted to learn, anything I could
teach him."

From that simple beginning, Tuskegee Institute

has become a national model, reflecting some of the most
effective approaches for combining outstanding educational
programs in the professional and technical fields with an
abiding commitment to people, and to the community and region
it serves.

Tuskegee now enjoys an international reputation,

and can be proud of its academic quality as reflected in the
accreditation of its curricula and the success of its graduates,
both in advanced study and in their chosen fields of work.

But

~~~

in many respects, it is the outward community focus which maket
Tuskegee unique and places it above the realm of rhetoric and

empty platitudes that too often characterize the social conscience
and involvement of our nation's colleges and universities.
Booker T. Washington was aware that the process of education
cannot be separated from other, and often more basic, aspects of
the human condition.

The activities of Tuskegee's Human

Resources Development Center should be well known to all of
you.

The Center is providing technical and educational assistance

to persons in 12 Black Belt Alabama counties in the areas of
health, education, employment, transportaion, housing, welfare,
and juvenile delinquency prevention.

Its methods and skills are

being utilized to assist less developed countries throughout the
world, including Jamaica, Yeman and Guyana.

From the delivery

�8
of health services to the rural disadvantaged to the analysis
of livestock production systems, Tuskegee is carrying forward
its commitment to "community" in the broadest sense of the word.
And as Booker T: Washington praised the virtue of manual labor
linked with academic studies, the Development Center is providing practical field experiences for Tuskegee students in
such areas as social work, architecture, nursing, dietetics.
We of the Kellogg Foundation consider the Human Resources
Development Center one of the most important and successful
educational and service outreach projects ever initiated with
our assistance.
In its nearly one hundred years, Tuskegee has experienced
remarkable transformations.

From a simple beginning, it has

grown to be a prestigious yet practical institution of higher
education.

But despite its multiple changes in response to

changing needs and circumstances, certain fundamental principles persevere.

In 1931, giving the Founder's Day Historical

Address in the Golden Anniversary year of Tuskegee, the Reverend
Anson Phelps Stokes summarized some of the main features of
Tuskegee's educational creed as illustrated by the Founder's
sayings:
"We believe in the digni ty of labor.

I

We shall prosper in

propositions as we learn to dignify labor and put brains and
skill into the common occupations of life. '
"We believe in doing what we do well.

'The man who has

learned to do something better than anyone else, has learned

�9
to do a corrnnon thing in an uncommon manner, is the man who
has a power and influence that no adverse circumstances can
take from him. '
"We believe in the power of education.
for anything . '

'I gnorance is not a cure

'There is no defense or security for any of

us except in the hi ghest intelli gence and development of all. '
"We believe in the life of service.

'The only thing worth living

for is the liftin g up of our fello wmen' ... 'The greatest thing
you can learn is the lesson of brotherly love, of usefulness,
and of charity. '
"We believe in the spirit of coop eration between all individuals
and groups.

'Cast down your bucket where you are.

Cast it

down in making friends, in every honorable way, of the people
of a l l races by whom you are surrounded.'
"We believe in fittin g all men to exercise the responsibilities
of American citizen ship.

'It is important and right that all

privileges of the law be ours, but it is vastly more important

0

that we be prepared for the exercise of these privileges' ...

Le t the very best educational opportunities be provided for
/

"

both races, , an d add to this the enactment of an election law that
shall _Qe-incapable of unjust discrimination, at the same time

providing that in proportion as the ignorant secure education,
property and character, they will be given the rights of
citizenship

&lt;:)

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- PAULU U&amp;ENCE DUNBA
a

�ORDER OF THE SERVICE
-- J. S. Bach

PRELUDE: "Prelude and Fugue in G major" -----------------------PROCESSIONAL: "Tu es petra"

Henry Mule!

_

Diadcmata S.M.D.

HYMN: "Crown Him with Many Crowns"
IN VOCATION

_

_

_ CHAPLAIN AN DREW L. JOHNSON

W illy Richter

ANTHEM: " T he Creation"
T he Tuskegee Institute Choi r
Roy Edwa rd H icks, Conductor
Ned Lewis, Ins titute O rgani st

INTR ODUCTIO N OF SPEAKER
Chairman, Board of Trustees
T uskegee Institute

MR. MELVIN A. GLASSER

FOUNDER'S DAY ADDRESS

D R. R USSELL G. MAWBY

.

President, W . K. KELLOGG FO UN D AT IO N
Battle Cr eek, Michigan

REMARKS AND PRESENTATION S
JOH N

T. PORTER

_ __PRESIDENT LUTHER H. FOSTER

C ITIZENS AWARDS L O UISE B. T RIGG

1978
K E N N ETH

B.

YOUNG

HONORARY DEGREE
R USSELL G. MAWBY
D octor of Laws
SPIRIT UAL: " God's Gonna Buil' Up Zion's W alls"
The Tuskegee Institute Choi r

Jest er H airst on

" T H E TUSKEGEE SONG"

D u nbar-Sm it h

BENED ICTION AND SEVENFOLD AMEN
----------------------------------------------------.-------------------- C HAPLAIN ANDREW L. J OHNSON

POST LUDE: "En tree" .--------__-

.

Jean LaNglais

�Th
eFo
l
lowi
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:

HON
. WILL
IAM G
.W
ILLCOX

1
9
1
7

DR
. HARRY V
. RICHARDSON

1946

HON
. P. P. CLAXTON

1918

HON.HENRY A
. WALLACE

1946

HON
. E MMETT O
'NEAL

1919

HON.EDW
IN

R
. EMBREE

1947

HON
. WILL
IAM H
. TAFT

1
9
2
0

DR
. HUGH THO
I
l
lPSON KERR

1948

DR
.M
. ASHBY JONES

1921

HON
. CHARLES D
.B
.K
ING

1949

U
nv
e
i
l
ing o
ft
h
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er T.W
a
s
h
i
n
g
t
o
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emo
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i
a
l

1922

DR
. WALLACE BUT
IR
ICK
DR
. GEORGE CLEVELAND HALL
HON
.J O
SEPHUS DAN
IELS
DR
. SAMUEL C
. M
ITCHELL

1923

DR
. TALCOTT W
ILL
IAMS

1924

DR
. JA
MES

E
. DILLARD

1926

DR
. FRANCES G
. PEABODY

1926

DR.EDW
IN M
IMS

1927

SIR W
ILFRED T. GRENFELL

1
9
2
8

DR
. JO
HN H
.F
INLEY

19
29

DR
.J OHNJ. T
IGERT

1930

F
i
f
t
i
e
t
hA
n
ni
v
e
r
s
a
r
yE
x
e
r
c
i
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e
s

1931

HON
. HERBERT HOOVER
DR:ANSON PHELPS STOKES

DR
,R
.O
'HARA LAN
IER

1950

H
o
.
c
. W lLL
IA
.
\
lL
. DAWSO&gt;
I

1951

DR
. EMORY R
o
s
s

1952

DR
. GUY BENTON JOH
NSON

1963

DR
. ERNEST O
. MELBY

1954

DR
. AMBROSE CAL
IVER

1965

DR
. BUELL G
. GALLAGHER

1950

HON.FRANCES P
. BOLTON

1957

DR
. FREDER
ICK D
. PATTERSON

1958

DR
. JOH
N HOPE FRANKL
IN

1969

DR
,W
ILL
I"
:
\
.E
. STEVL
:NS'
)N

1960

DR
. ALV
:1
' C
. EUR
ICH

1
961

DR
. BAS
IL O
'CONNOR

1952

DR
.J OHN GARDNER

1963

DR
. HARLEN HATCHER

1964

H
is E
x
c
e
l
l
e
n
c
y
,
ALEX QUA
ISON
-SACKEY

19
65

DR
. W. C
.J ACKSON

1932

DR
. ARTHUR HOWE

1933

DR
.J AMES M
. NABR
IT
. JR
.

1966

DR. T HOMASJ.JONES

1934

DR
.

A
. HANNAH

1967

DR
. KELLY MILLER

1936

HON
. CARL T. ROWAN

1
969

DR
. EMMETTJ AYSCOTT

1936

HON
. Ai
,DREWF
. BR
IMMER

1970

HON
.J OHN TEMPLE GRAVES I
I

1
9
37

H
i
sE
x
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l
l
e
n
c
y
,

MR
. JACKSON DAV
IS

1938

J OHN .T
.AKAR

1971

HON
. ARTHUR W
.M
ITCHELL

1939

HON
.S
IDNEY P. MARLAND

1972

HON
. JAMESA
. FARLEY

1940

MR
. MELV
IN

DR
. G. LAKE IMES

1941

DR
. FRANKL
I
!
" H
.W
ILL
IAMS

Da
. ROBERT E
. PARK

1942

DR
. ROGER W
ILL
IAM HEYNS

HON
. CHAUNCEY SP
ARKS

1943

DR
. HERMAN R
. BRA
t
,SO
I&gt;
;

1976

DR
. JER
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. HO
ILAND

1
977

DR
. FRANKP. GRAHAM

~

~

A
. GLASSER

1973
1974
197
5

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                    <text>"THE GREATEST OPPORTUNITY"
Remarks by Russell G. Mawby, President
W. K . Kellogg Foundation
at the
1977 National Conference on Trusteeship
Association of Governing Boards of Universities and Colleges
Williamsburg,	 Virginia
March 13, 1977
I

I welcome the opportunity of being with you for your 1977
National Conference on Trusteeship.

I am grateful to your program

committee for the privilege of being a part of this opening session
which launches a busy schedule of formal meetings and informal
conversations dealing with topics of g r e a t importance to our
nation's universities and colleges.
I regard my assignment this evening as a special honor because
of the high regard in which I hold you, individually and collectively,
as college and university trustees.

For in my judgment, there could

not be assembled any group of persons involved in higher education
who have greater capacity and opportunity to shape the future of
higher education in this country than do you .

As trustees, you

will playa special role both in dealing with the realities of
t o day a n d in s h a p i n g th e f u t u re o f h igher educat i on .

As you well

k n ow , your s is not an easy task nor one t o be taken l i gh t l y .
commend you for your commitment and courage in accepting this
assignment and I hope your experiences here will be useful.

I

�2
II
The theme for my remarks this evening, "The Greatest
Opportunity," comes from a letter written in 1935 by W. K. Kellogg,
the founder of the Foundation with which I am now associated.
Mr. Kellogg, a successful businessman, was an equally practical
and pragmatic philanthropist.

He was deeply concerned for the

well-being of people, with a particular compassion for children
and youth.

In 1935, when he made the irrevocable transfer of his

fortune to the Foundation, he wrote a brief letter in which he
concluded, I'I am glad that the educational approach has been
emphasized .

Relief, raiment , and shelter are necessary for

destitute children , but the greatest good for the greatest
number can corne only through the education of the child. the
parent, the teacher, the family physician, the dentist, and the
community in general.

Education offers the greatest opportunity

for really improving one generation over another ."
That statement is as true today as it was four decades ago.
Despite all the criticisms and all the questioning, education
is still basic to- -offers the greatest opportunity for--human
progress.

And from the standpoint of the individual. education

is still the way to a better life.

Education--related to but

not synonymous with courses and credits and degrees and
credentials; but education--the inquisitive mind; the mastery
of knowledge and skills; a pattern of identifying . assembling,
analyzing, thinking, planning, and doing.

�3
During the next two decades, American colleges and universities will change in ways which are completely unpredictable.
From my academic background as an economist, it is my custom to
make estimates of the future by examining the trendlines of the
past to see how they are likely to move forward in terms of
reasonable assumptions.

But my study of the data presented

now by the most expert forecasters in higher education shows no
agreement on future student enrollment, no common assumptions
about the future availability of resources, and in fact, no
agreement concerning the likely impact on colleges and universities of various possible events or sequences of events.
One statesman in higher education predicts that by the end
of the century, American colleges and universities will serve
twice as many students as they now do.

He observes, "The limits

of education are set, not by the dimensions of the jobs we see
around us, but by the capacity of human beings to learn .
are today far from reaching this capacity."

And we

He concludes. "The

higher education industry might well double or triple in size
during the balance of this century and a totally new kind of
society might be created in which the level and the depth of
education and the richness of culture would surpass that ever
before achieved or even imagined ."

On the other hand, an equally

respected expert has estimated that the number of students in
higher education will fall to half the current enrollment . this
decline corning about because of "an excess of college graduates
over the numbers of jobs for which college credentials are

�4
believed necessary."

I suspect that what actually occurs will

be determined in large part by the ways in which institutions
of higher education respond to the changing circumstances ahead.
My remarks this evening will have a generally cheerful tone.
characterized by a cautious but deeply engrained optimism.
fairness, perhaps I should first explain the caution.

In

The script

for the future which we hear most often is that prepared by the
Cassandras among us.

The argument. now so frequently advanced

that we could almost recite it in unison, asserts that for many
reasons the outlook for higher education is dismal.

The percentage

of young people who go from secondary school to college is steadily
dropping. as is the percentage of those students who are retained
until graduation.

The baby boom which began after the end of World

War II--nine months after, in fact--came to an end in 1960, after
which the fertility rate began a steady decline.

In the inexorable

course of time, the peak of the bumper crop of babies will reach
college age between 1978 and 1982 after which the pool of potential
enrollees will begin to drop dramatically.

That drop must continue

for the rest of the century.
Meanwhile. many new kinds of post-secondary institutions are
emerging and they will all want their shares of the declining
numbers of able and willing students.

Some of these institutions

will be so compliant to the whims of their students that they will
debase the currency of learning.
economist~)

(I warned you that I was an

Some schools will devise curricula or methods to

meet previously unserved needs, some of which lie well outside

�5
the presently conceived missions of colleges and universities.
Likely--if we are perfectly candid--some of them will do a better
job of providing education than our existing institutions.

There

is already a modest growth of sustained training programs by large
health complexes, research and development units of industry, and
advanced and technical bureaus of government.

If the number of

these programs grows, if their quality is increased, and if they
win the right to award degrees or credentials. they may prove to be
respectable and worthy alternatives--or if you prefer. a serious
threat--to our high-quality current programs of undergraduate.
graduate, and professional education .
If all of these predictions actually materialize, as the
Cassandras expect them to do, the governing boards of colleges and
universities which still remain in existence will find themselves
confronted by problems of a nature and magnitude that they can
hardly guess at today.

One of the most pressing of these problems

will be the difficulty of recruiting onto boards people of ability
and imagination who can provide the guidance and understanding which
so brilliantly characterize members of present boards and their
predecessors.

For it is the very quality of present board members

and the administrators, faculty members, and alumni who share responsibility with them that offers the best hope for the future.

Even

considering only students of traditional college and university age,
much can be done to strengthen and diversify curricula, to create
new teaching styles, to provide better counseling and a more
educative peer culture, and to develop distinctive institutional

�6

missions which may not have universal appeal but which will exert
a strong attraction for young people who hold deep religious,
regional, ethical, or occupational values.

Trustees can use

their authority and their community influence to help build effective working relationships with outside institutions, to construct collaborative arrangements for teaching, and to make sure
that adequate funds are available.

We know that such efforts can

be successful for they are already being widely and creatively
implemented.
But even if we do all of these things which we already know
how to do, they will not be sufficient.

The number of potential stu-

dents of typical collegiate age will fall so drastically below the
ever-expanding population to which we have become accustomed that
our institutions must find new clienteles if institutional talents
and resources are to be fully engaged.

We may speculate about the

nature of these new clienteles--foreigners, physically handicapped,
non-academically-gifted persons, minorities, and others--all
important, with educational needs to be met.

But there is a

further group, sufficiently large, capable, and rewarding to our
society to make broad use of the talent and resources that colleges
and universities possess.

I refer, of course, to our adult population.

When I suggest a sharpening focus on the continuing educational needs
of adults, I want to stress that I do so not from any compulsion to
"save our colleges and universities" by finding another market .
Rather, I suggest your attention to the lifelong learning needs
of adults as a consequence of our changing contemporary society.

�7

the altering life patterns of our citizens . and the burgeoning of
new knowledge, with the emphatic suggestion that the serving of
lifelong learning needs is a legitimate, but yet unfulfilled,
role for institutions of higher education .
It seems obvious that the day is long past when colleges and
universities can continue to be youth-centered , even youth-bound.
Between 1903 and 1906, Seaman Knapp, a crippled, elderly student
of the classics, developed in Louisiana and Texas the teaching
techniques which became the basis of the Agricultural Extension
Service, effectively reaching and changing the practices of farmers,
then the largest economic group in the country .

It should be clearly

understood that he and his colleagues did not teach simple tricks
and skills but conveyed the profoundest principles of soil science .
plant management, animal husbandry and engineering then known.

On

the basis of his work, which grew rapidly in the next eight years
and was permanently linked to the land-grant colleges in 1914, the
whole nature of American agriculture and rural life has been changed.
It should be further noted that the success of this lifelong
learning enterprise--beginning with children on the farm and continuing to influence the minds and actions of farm families and of
farm operators throughout their careers--brought an acclaim and
recognition to the sponsoring universities which nobody had ever
dreamed they could achieve.

The little "cow colleges" then out at

the edge of academe have become the Purdues, the Michigan States ,
the Cornells, and the Nebraskas of today .

One cannot give complete

�8
credit for such changes to the Agricultural Extension Service, but
its basic principle of coming to grips with the realities of adult
life in the community setting has been profoundly effective _
It is to such deep tradition that our governing boards, administrators, and faculty members must now turn if they are to
bring their institutions into a new era of vital service to
society.

Each institution must work out its distinctive destiny

in terms of its resources and the needs and interests it wishes
to serve.

To start your intellectual adrenalin running . I suggest

the following initial ideas:
1 .	

Creativity in institutionalizing the concept of continuing education.
No institution of higher education has really accepted the full
implications of the concept of lifelong learning and done something about it in terms of the organizational chart of the
institution. patterns of financing,

the reward system for

faculty, functional activities and relationships within the
institution and with organizations beyond.
It is true that we have examples of efforts in this direction
but they are fragmentary and incomplete.

To quote President

Wharton of Michigan State University, "Lifelong education is a
facet of the educational enterprise which has been discussed
for years but no single institution has ever made the intellectual
investment necessary to effectively integrate this function into
the university structure ."

�9
2
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4
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o ~

(
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�10
5
.
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x
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f
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r
ev
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.
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no

~

i
nl
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g
. Mu
ch h
a
s

b
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nm
ad
e o
fn
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a
r
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a
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ds
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rt
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.
Im
p
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x
am
p
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r
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f
f
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ec
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. B
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gt
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n
d
st
ob
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e o
ft
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am
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i
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g
. Th
ec
h
a
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t
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a
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ra
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a
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.
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nsumm
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ry o
ft
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sp
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,i
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s a comm
i
tm
en
t

�11
to lifelong learning.

Is it too much to expect that entering

freshmen should recognize that they are launching a process of
learning that will be lifelong and a relationship with the academic
community which should be continuous, that undergraduate students
should be consistently exposed to faculty members who are rolemodel lifelong learners, that commencement should be exactly that-simply a threshold to continuing education?

As a society we have

built a great industry around the concept of estate planning, but
these elaborate plans are implemented only at death .

Why not a

comprehensive approach to building an individual plan for living-for lifelong learning and growth , reflecting the latest notions of
the stages of adult development, incorporating an individual's
personal values and goals. and representing a totally comprehensive
and refreshingly new accommodation of institutions to the interrelationships between work (profession, career), family, leisure,
and learning?
III
In the hope that you will at least give serious thought to the
ideas I have expressed about a possible direction for the future, I
will offer two admonitions .
First, never think that the path for creating new programs for
adults is either simple or easy.

Since 1970, a number of people have

believed that the essential idea of non-traditional education was
simply to do the opposite of what tradition suggested.

If, for example,

a program had previously been completely prescribed , than let it be

�12
made completely elective; or, if all courses had been taught during
the daytime on campus, let them all be taught at night somewhere
else.

Some very costly mistakes have resulted.

Another common

error is to try to pick up a successful program in one field and
t o put it down intact in another.
work.

Such a practice will almost never

Scores of people, for example. have tried to use agricultural

extension in other settings and with other content .

They have not

understood how extraordinarily complex is the model they seek to
use and how carefully it has been tailored to fit the situation in
each of the places it is used .

Perhaps its princip1es--or, at least,

some of them--can be transplanted but their application to their new
setting is never easy.
We must remember how long it has taken for us to create our
existing colleges. graduate departments, and professional schools and
the extent of the trial and error, "labor , and thought that has been
required to bring them to their present level of perfection.

If

continuing education is to be as firmly rooted in future practice
as introductory education for young people is today, we must expect
no easy and quick gains but be prepared for dedicated and even dogged
effort .
My second admonition is particularly needed because of the way
by which I introduced my remarks this evening .

If colleges and

universities are to become true centers of learning throughout the
adult years, then the desire to bring about this result must be
ardently pursued for its own sake and not merely because such a
course of action is thought to be necessary to save the institution .

�13
Within this decade, one university governing board has grudgingly
voted that the institution might admit not more than 100 adult
students if they did not take places desired by regular students
and if the classes attended were held after dark so the adults
would not be too conspicuous on campus.

Since the board of governors

which voted that regulation were all adults . one wonders what kind of
an image they could have had of themselves
Men and women--particularly the intelligent and capable ones which
a university would wish to have as students--are subjected to all the
persuasions and blandishments of a sophisticated society in which the
arts of communication have been brought to such a high level that it
is a major task to attract their attention, much less to convince them
that demanding and often difficult study is in their own and in
society's best interest ,

It seems inescapably true. therefore, that

the only colleges and universities which can effectively serve continuing lifelong desires and needs for learning will be the ones in
which the governing boards first allocate adequate resources for the
fostering of such study programs and then shape and enforce the policies
which will support long-sustained efforts in that direction.
Men and women join the governing board of colleges and universities
because they believe that higher education is crucial to our society.
This feeling is intensified because most trustees when they were young
experienced themselves the benefits of higher education as it has
traditionally existed.

I need not remind you that as board members

you have also experienced in your own lives the benefits of continuing
education.

Generally people who are trustees have needed or desired

�14
to learn how to remain at the forefront of their professions or
businesses, to gain the ability to cope with their own or their
family's problems, to share in the delights of the arts and the
humanities, to re-assess their values as they grow older and as
times change, to fulfill an absorbing interest in new knowledge
or unaccustomed skills, to gain a deeper sense of spiritual and
religious truths, and to experience the companionship of shared
ventures into the unknown .

What you as board members have dis-

covered for yourselves. you need to try to provide for everyone.
In the last hundred years, the central mission of our colleges
and universities has been to carry the benefits of preparatory education to all young people who can profit from it ..

We still have

much to do to fulfill that aim and we must not cease our efforts
to do so.

But perhaps the central mission of the next hundred

years will be to provide ways by which everyone can take part
throughout life in the kinds of continuing education which will
be rewarding not only to those who engage in it but to the societies
of which they are members or leaders.

Colleges and universities

are among the most powerful instruments for the provision of such
education but they will not be able to fulfill their destiny unless
their governing boards take the lead in creating the climate and
generating the resources which will make such a result possible .
I have complete confidence that they will be able to do so.
In conclusion, then . I view the future for higher education ,
and the colleges and universities which are its foundation. as bright,
expanding. exciting.

I base this vision on a simple set of premises:

�15
First, we are a learning society.
Change is one of the most pervasive characteristics of our
times ,.

We have come to recognize the vital role of learning

in accomplishing and accommodating to change.
Second, learning is for life, in all its aspects.

Education is

essential for all the various roles of the individual :
for occupational proficiency, whether in the trades, the
professions, or what have you;
for civic competence in fulfilling democratic citizenship
responsibilities;
- for family roles and responsibilities;
- for avocational interests;
for self-fulfillment goals in an increasingly complex world.
Finally, learning is life-long, . from the cradle through the
twilight years, in myriad forms and circumstances.

It's this

life-long dimension of learning to which institutions of higher
education have found it most difficult to accommodate.
Education--in this instance, higher education--has a special
place in our democratic society.

Universities (I use the term here

to include all institutions of higher education--two-year, four-year,
graduate, public, private) are conceived in our society as knowledge
resource centers, with responsibilities in teaching, research, and
service.

Typically, the teaching function of the university is still

defined too narrowly, usually relating essentially to students in
residence, young in age, and in degree-oriented programs of study ,

�16
If universities are to fulfill their educational potential in
serving the needs and goals of society, they must define the
teaching function more creatively, in diverse settings with varied
student groups.

This leads us to the concept of continuing educa-

tion in its broadest conceptual construct.
I realize that there are many forces which must be confronted .
These include such realities as the financial considerations of
funding higher education, usually involving some formula related
to full-time equivalent enrollment; the constraints of self-created
systems of accreditation and credentialing; the frequent discomfiture
of the faculty in dealing with other than captive , post-adolescent
students; and the reluctance of decision makers within our institutions and beyond to condone unaccustomed approaches to reaching
educational objectives.

But I also sense a readiness today in

academia--and on the part of learners--to consider: explore, test
new concepts and patterns.
It is the central task of a governing board to serve as the
surrogate of the society which has established or chartered it

The

chief duty of such a board is not to exercise control (although it
does have that responsibility) but to think creatively and in the
long run successfully about the problems of the institution for
which it establishes governing policies and makes major decisions.
A wise board will accept many collaborators (from both within the
institution and beyond) to help define and achieve its goals.

But

the ultimate responsibility for success or failure rests with the
board.

Easy answers and quick solutions are not available and panaceas

�17
and sure-fire remedies do not exist.

But if colleges and

universities did not have hard problems, they would not need
boards comprised of competent and committed persons
The difficulties in the years ahead will be very great,
but surely no greater than those with which our predecessors
have successfully dealt through the past two centuries and more.
Fortunately, our institutions of higher education still have
talented and dedicated trustees who are equal to the task.
I wish you Godspeed.

�</text>
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                    <text>"THE FOUlm ATIO N GIV ER'S POINT OF VIEW'

Rus s ell G.	 Mawb y , P res i d e n t
W.	 K. Ke l l ogg Found a t ion
at
Andrews	 Univ er slty
Mar ch 14, 1979
1 am d el i ght ed to be wi t h yo u t hi s after n oo n .

1 app reci a te th e

c ommer c i al f o r c o r n f l a ke s i n th e i n tr o duc t i o n -- " Th e best to yo u each
mor n i ng , " a n d i f y ou r e ally wan t

t o b e he l pf u l , t h e mar g i n s are a little

bett er on Ra is i n Bran.
I am ,d elighted to be h er e for seve r a l reasons.

As Dr. Lall indicated,

I a m just a n old farm boy a n d i t is goo d to get out in t o we s ter n Michigan.
I grew up on a f ru i t far m a lit t l e n o rth o f h ere s o 1 we l come t h e c ha n c e
t o ge t o u t o f th e o f f ice a nd come he re ac ross th e b ack road s to s e e i f
th e s e f ell ows are ge t t i ng th eir spr i ng work do ne .

Be rr ien Springs a nd

Be r r i e n Coun ty represent fami l iar t e rrit ory to me ,

may~e

some of yo u	 who have come f rom dis t a nt points.

I

more s o than to

St a t e 4-1I CJub Le ad er

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in Mi chig an for a numb er of yea r s a nd came often to t h e Ber r i e n County Youth
Fair.

Now I am still a f armer liv i n g on

2

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a nd o c c a s i onally 1 brin g one of my Ar a b i a n ho rses d o wn to a ho rse s h ow h er e.
Be t t y Mc Guir e who i s coming up n e xt o n thi s pr o g r a m is an o ld f r iend .
Dur i n g th e b re ak b etwe en sessions, Betty aske d me about cwo me mb e r s of t he
Ma wb y family n amed Yankee and Dood Le .

Yankee and Dood l e are a pair of oxen

t h at I tr a ine d for the Ameri c an Bi c e n t enni al in 1976.

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b o y ough t t o do some th ing d i f f er ent, at l e a st every 200 y pa r s , s o I tr ained
Yankee a nd	 Do od le a s a pa i r of

o ~ en

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United States.

Most of the others limit their support of agriculture to

countries overseas.

The other aspect of our concern in agriculture is

what we call the quality of rural life---quality of health care, education, social services, cultural opportunities, etc., etc., in rural
communities, and for rural people.
Geographically, the Kello gg Foundation provid es assistance in No r t h and
South America, Europe, and Australia.

Thus, some parts of the world are not

at this time within the geographic framework established by our board of trustees.
It is important to do such homework because it will save your time, most
importantly and of course, from our standpoint, the giver's time as well.

We

are appreciative when the requests which come to us are consistent with our
general frame of reference.
Most foundations don't respond well to a "laundry list" of
by mail or in person.

Every once in a while a well-intentioned director of

development wi Ll. come in and in effect say, "Well, here I am.
'buying' today?

needs, either

We neec a n ew gymn a s i u m. "

What is Kellog g

"No, we don't build buildings."

"Ah well, then we need some n ew additi ons to our library holdings ... or funds
for some research work ia chemistry."

We know that every colle g e and univ ersity,

every hospital, every organiz nti on ha s a lot of different needs, but that
approach usually is not well received by most foundations.
generalizations get difficult.

Now, here is where

For instance, s ome family found ations may

respond v ery readil y to a broad, g eneral app r oa ch of that so r t , e sp c c LoLl.y if
it's from an institution th ey like.

So you h ave to use your g o o d jud gment.

But in general, it's best to identify something which is of priority concern
to your organiza tion or institution so t h a t you can communicate a sense of n eed,
of urgency, of importance.

If you r request is simply for an additio n to a

�9
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Remarks by Russell G. Mawby at
The Detroit Area Grantmakers's
monthly meeting, March 15, 1988

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                    <text>A LAYMAN' S PERSPECTI VE ON
PRIORITIES FOR HEALTH PROFESSI ONS EDUCATI ON REFORM
Remarks by
Dr . Rus s e l l G. Mawby , Pres ident
W. K. Ke llogg Founda t ion
March 17, 1982
Heal th Pr o fe s s ions Edu cation Confer en c e
Universi ty o f I llino i s, Chic ag o

I.
I wel come t he invi t a t ion to be wi th you t oday and
t hank you f or t he opportuni ty to o f f e r a f ew ob serv a t ion s
f r om a l ay man 's pe r spe c t i ve on "Priori ties f or Health
Pr o f e s sions Education Ref or m." I hope t he s e thoughts
f r om a grateful beneficiary of your pro fe ssions , a
f r i endl y c r i t i c o f the proces s and sy stem, can add a
us e ful dimension to your delib era ti on s.
In reviewing the program I am s truck, in par ticular,
by two point s.

First, t he depth and bread th of the

t op i c s addre ss ed and t he qual if i cations o f t he spe ake r s
and r esource people are most impressive.

Hope fu l ly the

presenta t ion s and di scuss i on s with you r col l e ague s i n
the heal th pro fess ions educ ati on f i e ld hav e challenged

�2

you r t h i nki ng , s ubstan tiat ed s ome o f yo u r own beliefs,
and given you pause f o r though t.

One challenge always

is to have a confe r enc e such a s th i s make a r eal d i f f e r enc e
"back home."

Too of t en we r etu rn t o a he c t i c schedule ,

a loaded desk , a c l u t t e r ed calendar.

In th e busyn e ss

o f ca t ching up, keep i ng up, and cop ing wi t h t he crises
of t he momen t, li f e -- and t he curr i cu l um -- go unaltered
by mee tings such as this.

The proce sse s of i n stitut i on a l

change , c a r efully des igned to protec t us all f r om h a s ty
decision or impulsive action , can a s e a si ly s erve to
smother a flame of i nnovation.

May you h ave t he courage,

t h e energy, and the genius t o avo i d t hat b eing t he
cas e -- again.
Second, I am i mpre ssed wi th the compr ehensive
fram ework of t h is mee t ing.
conten ts, everyo ne is h e r e.

At l ea s t i n t he tabl e of
Us ua l l y, ph ysicians talk

with phy s ic i an s , nur se s with nu r s e s, pub lic h eal t h
s pe c i a l is t s wi t h s oc i ologi st s and pol i t ical sci ent is t s ,

�3
and den ti sts wi th themselve s .

But a l l dimensions of

t h e h ealth profe s sion s are rep r es en ted i n t his meeting -t h e basi c sc ienc e s, medi cin e, dentis try, nur s ing , admi n i s trat ion, pharmacy , pu bl i c he al t h, t he alli ed h e a l t h
f i e l ds .

Remarkable!

Wonder f u l !

Perhaps you wil l be

t h e v angua rd in moving forw ard, in t angib le and gra tify ing
way s , t he conc ep t an d gen i u s o f the academic hea l th
cente r -- at t h e momen t accomplished in d i s c i p l i n a r y
sci enti f ic con tributions, bu t wi t h t he i r po t ent i a l
unfulfi lled i n program s f or main t aining h e al t h and
promo t ing i n t erprofessional educ a t i on , benefi ts which
the r efo r e a r e no t yet r e a l iz e d .
As alre ady i ndicat ed, my bac kgr ound and my gradua t e
education are in agri cu l ture.

I come t o you as a

l ayman , hope fu l ly an " in f ormed layman" whos e ro le as
chi e f ex e cu tiv e of ficer o f a foundation -- which each
ye a r provides abou t $2 5 mil l ion f or demon s t r at i on

�4

programs i n health education , s ervices, and delivery
ob ligate s me t o be aware of i ssue s in t he f ield.

I

still recall vividly a s e r i e s of "rude awakening s" as I
f i r s t bec ame involved in the Foundation ' s programming
in hea lth.

I was dismayed, shocked, d isappoin ted by

much o f what I learned of the inner workings, both in
education and practice.

Whil e t h e r e is much to be

admired and praised, the s t ark realities which became
clear, tarnished and e r oded the pinnac l e upon which t h e
health pro fes sions had resided in my mind.

I have

tried to learn wi s ely and t o ' c a r e f u l l y place the various
components in proper perspective and ba l ance.

In so

do ing, I have h ad to l ea r n t h e l exic on o f t h e hospital
hallways and the differenc e s between radio logy and
rh eumato logy; to recogniz e a "third party payor" when I
s e e one; to understand that " f our - handed dentistry"
do esn't re f e r to a clumsy practitioner or a ca r n i v al
f r ea k ; and to apprecia te a care er ladder in nursing

�5
(bu t I mus t confe s s I s till canno t dis t ingu ish ea s i ly a
nur se pract itioner f r om one who i s no t .)
Ac tually I bring mor e baggage than t ha t to t h i s
me e ting .

I grew up on a f a r m i n west cen tra l Mi ch i gan ,

no t rea lly "rural rural" b e cau s e t he ho mepl a ce is now
part of a suburb o f Grand Rapi ds , bu t a farm nonethe less
and in a f amily which enjoye d f or ye ar s th e spl endi d
s ervic es o f a coun t r y doc t or , Dr. J ay D. Vyn.

His wife

was his of f ic e nurse/rec ep t ioni s t ; l a t er h is daugh t e r
s e rved in t h at r o l e al s o .

They worked t oge t h e r in

ha rmony -- we no w ca ll th a t jo i n t prac tic e -- suppor t ive
o f e a ch othe r, the pati en t , th e f ami l y .

I am not a

no s t a l gia bu f f, yearn ing fo r t he go od old days -- a
re tu rn t o the ou t-hou s e, t ube r cu l os i s , and bl ood l e t ting
but the re were s ome th ings in t h at pa t tern which would
s t i l l s e r v e us well.
But perhaps my bes t quali f ic a t ion f or be i ng here
t oday i s not th a t o f a Foundat ion execu t i v e but simply

�6
a layman -- a son, husband , parent, conce r ned c i t i zen .
I h av e b een bl es sed with good he a lth and s o my pe r s on a l
i nvolvement wi th the heal th care s y stem has be en min imal .
But I have had more t h an enough opportunity t o b e
deep ly involved - - emotiona l ly and in ev e r y other
way -- in my r e spon s ib i lit i e s and re la t i on s hip s with
bro thers and si sters, paren ts, f r i ends .

I hav e spent

mo re hours than I care to r ememb er a t a ho sp i ta l beds ide,
l e an i ng on the wall o f a ho spi ta l corrido r, s itt i ng
endle s sly i n a waiting room.

I have sought i nfo r mat i on

and assistanc e in eve r y conce i v able way -- asking,
begging, cajo l ing, thre a ten ing -- t o ge t a tidbi t o f
informa ti on, a glimpse o f the t r uth , a glimmer o f
unders t anding .

I hav e exper i enced i t al l -- t r i umph s

and t r age d i e s , compas sion, arrogance, s e l f l e s s n es s ,
in sensitive cal lou sne ss, both the brilliance and the
pet t i n es s o f th e car i ng p rofessions you r epresen t .

So

the perspec tiv e I bring i s t hat o f a l ayman -- a conc erned

�7
individual, a grateful beneficiary, a cons t ruc tiv e
c r i t i c, an e ager p art i cipan t in t h e unending proc e s s o f
making the superb hea lth sy s t em and situ a ti on we hav e
to day even more re s ponsive, e f fe c t i v e, and s at isfy i ng .

II .
You are educa tors, t ho s e charged with key re s pon s i bi l itie s in t he p r epa r a ti on o f th e pro fe s sional s who
des ign, manage , and conduc t t he a f fa irs o f our h eal th
care sy s t em -- its variou s co mpo nents, i nst i t u t i ons,
and programs.
it we l l :

You shape tomorrow .

W. K. Kellogg s a i d

"Education o f f ers t he grea t e s t opport uni ty

fo r re al ly i mprov ing one genera tion ove r another ."

You

a r e vi tal par ticipan t s in t h e s e l ec t ion and molding o f
phys i cians, nurs e s, pharmac i s t s, den ti sts, and other
hea l th pro f e s s ionals of t he futu r e.

You help to determine

the cr iteria by wh ich the t ough de c is ions are made as
t o who i s 1n and who i s ou t ; you shap e the pa t te rn o f
experienc es to which t hey are exposed and t he ri gors t o

�8
which they a r e s ub jecte d and you e stabli sh t h e c r ite r i a
by which their suc ces s or fa ilure i s determined.

Thus,

ultimately, you i n fl uence t he shape, t he character, t he
personali ty, the moral ity of t h a t which we c al l our
heal th care system.

We are grate ful f or the degre e to

which you suc ceed; we worry about the whys, the hows,
and the so whats of t he job you do; and we are the
benefic iarie s -- or the vi c t i ms

-- of t he consequences

o f your e f f or t s.
Quite frankly, I have struggled with how I might
most productive ly appr oa ch my ' assignmen t t h i s morning.
My fi rs t i nc l i na t i on was t o approach the ta s k as I
a lways approach doctors and nurses -- hat in hand, in
awe and in admiration of t hos e who are privil eged to
serve and inf luence s o intima t e ly t he human condition.
Despite many experiences whi ch abuse that i dyllic
image, t o me there i s no h igher calling than the caring
profes sions you repre sent.

�9

But I hav e cho sen a dif ferent cour s e in pur suing
my t a s k today.

Qui t e simply , I l eaned back in my chai r

and said, " Suppose I were a he al th profe s sions educ ator .
What would I do?"

As a l ogic al f i r s t s t ep, I t he n

pursued th e question, "I f I cou l d de s ign i t , what kind
of a health car e a rrangemen t would I l ike f or the Mawby
f ami l y ? "

Thi s i s no t an idl e or an impul sive qu estion;

i t is on e I have been asking mysel f, memb er s o f our
Founda t i on p rogr am s ta ff , l eaders i n th e h e al th pro f e ssions for a numbe r of years.

I hav e f i nal ly concl ud ed

tha t i de al l y I would hav e t he ' Mawby fami ly a f f i li a t ed
with a sma l l group prac tice consi sting o f thre e or f our
f ami l y phy s i c ians , a ped ia t r i c i an and an ob s te tri cian gyne col og i st , working appropria t e ly and i n ha r mony wi th
nurs e pract itioners , wi th a r ecep ti oni s t /bookkeeper,
other s uppor t personne l in nur sing and the al lied
health f i e l ds , and two dent is t s.

This group would have

appropria t e privil ege s with community hos p i t a l s and

�10
re f erral a r r angemen t s with spe cial i s ts.

Ph i l os oph i c a l l y

t he group would be commi t t e d to a program o f he al t h
promo t ion/di s eas e preven tion or hea l th main t enance, a s
wel l a s t r ea tment o f i l lne s s.

Now l e t ' s t a ke a momen t

t o con s ide r thi s model .
First, t he cor e o f t he gr oup would be three or
f ou r family phy sic ians, conc erned with t he i nd i v i dua l
and wi th t he f ami l y .

When our f amily phy s i c i an wa s

away , we woul d be covered by on e of h is group partner s
who would have complete acce s s t o ou r heal t h r ecords.
When warranted , t he s e f amily practit ioners would i nvolve
app ropri a te s pec ial i s ts fo r consultat ion and/o r t re a t men t .
They would be working i n harmony wi th nu rse practit i one r s .

Very o f ten my minor complaints do not r equire

t he atten ti on or time of a board-c er t i f i ed s pe c i a l i st .
I am qu it e con ten t to b e t r ea t e d by a comp eten t nurs e
prac ti t ioner, wi t h con fidenc e t ha t i f s he i den t if ie s a
probl em t ha t s h e t hinks r equi res f u r t he r exp e r tis e , s h e

��12
the profess ions t o addres s t hi s idio sync rasy in t he
pre sent patt ern of practic e is dif ficult t o fa thom.
And t he empha sis on heal th promotion/disease
prevent ion?

You i n the hea lth pro f e s sion s have de signed

a s y s t em whi ch compensates yo u only for t h e treatmen t
of my il l ne s s or i n j ury .

I c an enga ge s pe c ia l is ts to

des ign and implement a preventive maintenance program
f o r my air conditioner a t home, or the e l ev a t o r or
duplicating mach ine a t the offic e.

I n such a contractural

arrangement, I always have responsibili ties which I
must fu lfi l l if t ha t con tract is t o be v a l i d .

In

similar fa sh ion, I would l ike t o compen s a t e a health
care gr oup for t h e de sign and the con tinu ing monitoring,
wi th my f u ll parti cipa tion and f u lf i l l men t o f my ob ligations
and r e sponsibili ties, o f a maintenan ce contract for my
mo st precious possession

my health.

Why have the

health pr o f e s s i on s b een s o un i magina t i ve , so uncreative,
so unre sponsive in t his area?

�13
So, t ha t' s a br i e f in s i gh t from a layman' s perspectiv e
o f one mode l o f an " i de a l primary c a r e arrangemen t. "
Th e r e can - - and should -- be many o th e r s, t o provide
pr ima ry care t o diver s e c li ent group s i n va r i e d se ttings.
Th a t ' s a s f a r a s I wi l l go today as a layman.

As

exper ts, you wil l giv e f ur t h e r con s ide ra t ion re la ti ng
to s e condary and ter tiary l ev e ls of car e, of f e ring t h e
bene f i t s of superb specialization and sophis t i ca ted
t e chnol ogy and linking primary car e prov ide r s ul tima t ely
t o th e rich re s ou r c e s of r e sear ch i nst itu t i ons and
academic health centers.

Wi th modern commun i cat ions

t e chnol ogy , pract i tione r s i n ev en t h e mo s t r emot e
loca tions can be i n tou ch wi th colleague s for cons ulta tion
and counsel on a cont i nui ng basi s .
As a l ayman surveying the health c are s c ene t oday
both i n educa tion and i n pra c tice - - I see the "bits
and p ieces" a s superb .

By "bi t s and p i eces" I re fer t o

our pro fe ssional s chool s, i n medic ine, nurs ing, dentis t ry,

�14
pharmacy, admini stration, a l l i ed h eal th, a l l t h e rest;
the p rofessions, with dedica ted and compe tent indiv idual s
and e f fec tive associa t ions; t he various pract i ce settings,
including s ol o and group o ffi ces, clinics, hosp i tal s,
research and teaching cent er s.

Al l superb, without

quest ion t h e finest i n the world.
But I have the uneasy f ee l ing th a t t oo l i t tle
t hough t and e f f or t has been given to rat iona liz ing t h e
whole, with an object ive of s e r v i ng maximal ly t h e
int e r ests of the ultima t e beneficiari e s .

The "total

system" (this ph r a s e sounds tidier, more prescr ibed and
restric tive than intended or possible)

with multi pl e

alterna tives and pluralism i n every sen s e -- should be
particularly sensitive t o the publi c it s e r ve s and by
which it is sustained, sub jugating the more s e l f i s h
i n t e r e s ts o f p rofessions and institutions to the higher
purpos e.

We lack a "grand des ign" or a s e r i e s o f grand

designs which bring t oge t h e r in most effec tive ways th e

�15
exper t ise o f t he various h eal th p ro f essions, and networking
mor e e f f i ci ent l y the resource s o f th e h e alth c are
i n s t i t u t i on s o f ou r s oci e t y.

Wi s e l y don e , building on

t he t e r r i f i c st r ength s of t he day bu t r e spond ing ob jec tiv e l y
and s en s i t i v e ly t o t he demands and unme t needs o f t he
pub l ic , th e res u lt sure l y wil l be fa r gr eat e r t h an t he
s i mp le s um of t he par ts o f which i t i s compri sed.
As e du c a t or s i t is yo ur ch a l l enge t o f u lf i l l such
a vis i on and go al .

I t i s not enough t o be s i mp l y a

nur s e educato r or a medica l e duc a t o r .

You mu s t s e e the

larger p i cture , with i ts str engths and shor t comings,
and mov e re l entles sly t owa r d t he r eal i z a ti on of t he
b ett er s i t u a t i on .

Un i v e r s i t i es , of which the schools

of the h ealth pro fe s sions a re a p art, a re the knowl edge
res e rvo ir s o f our society, e s t ab l ish ed and s u s t a i n ed to
preserve , c reat e , and transmi t knowl edge .

An unending

chall enge i s th a t o f mobi liz ing t hese knowledge r esources
i n ever more e f f e c t i v e ways to deal wi th th e conc ern s
o f s oc i e t y .

�Whil e t he re is muc h in t h e hea l th c a re s cene i n
this coun try o f whi ch you can be j u s t ifi ab ly p r ou d ,
there i s st i ll much "un fini shed bu siness. "

Hope f ul ly

the health profe s sion s -- wi t h you as educators in the
v anguard - - wil l prov ide aggressive and i mag i na t i v e
leadership i n addres sing i s sue s o f concern, l e s t the
r e s pon s i bi li t y f a ll by defaul t to t ho s e l e s s able .
III
I n t he he a lth programming o f t he W. K. Ke l logg
Founda tion, our health program team fo cus e s on fi v e
issues :

av ailability and a cc e s s to h ealth care;

comprehen siv eness and c on ti nu i ty; qu al ity ; co s t
con t a i nmen t and produc tivi ty; and he a l t h promot ion/dis e a se
preven t ion/pub li c he a l t h .

As health profess ional s you

unde r s t and the se i s sues and the i r ramif ications so
t h e r e ' s no need t o el abor a t e in detail, but I would
commen t on e ac h br i e fly since t he y re late so cl ear l y to
your opportun i t i e s i n educ a t ion.

Because the issue s

�are s o in terrelated, I ' l l no t t r y to s eparate t h em
artif ic ially bu t simply t ou ch on t hem in a natura l
sequence.
It may be appropria te to begin with a problem
identi fied in the writ ings o f Herodotu s s ome 2400 y ears
ago.

The Greek historian perceived a disconti nuity o f

care in his n a tive l and , and he lamented, "Each physi c i a n
t r e a t e th one part and not more.

And everywhere i s f u l l

of physicians; f or some pro fe ss themselv e s phy s ician s
o f t h e eye s, and others the head, other s t he t e e t h , and
others o f th e pa r ts about the be l ly, and o th e rs of
obscure sicknesses."
Herodotu s was corr e c t in his view t h a t a discont inuity
of care c an resul t f r om t he trend toward ov erspecia lizat ion.
Health care, o f fered or provided in a fra gmented fa sh ion,
is difficult to deal with in itself but the problem
goes deeper.

Oft en accompany ing s u ch spec ia lized care

i s the problem of t r an sfe r o f i n f ormati on between

�pr ov ide rs o f c a r e who unwi tt ingly or wors e, knowi ngly,
inh i b it t h e p ati ent' s a cce s s to comprehens i ve c are.
Le t me u s e a pe r sonal exampl e t o il l u s t r a t e wha t
mean.

l

My mother, by th e time she r eached h e r mid- 70 s

had s ev era l different he al th probl ems , i nclud i ng cance r
and compli ca t ion s f r om a se ries of s t r oke s .

In th e

cours e o f her cancer t r e a t men t s he was s hunted f r om on e
s pe c i al i st to anothe r , f r om in terni s t t o s u rgeon t o
r adio logi s t to onco logi st, none of whom r e ally took a
comprehensive l ook a t her problems i n orde r to a s s e s s
her ov erall condi tion.

The i n t erni st who diagnosed the

probl ems ini tia lly re fu s ed t o conti nue a s he r primary
c a r e phy si c ian , so t h e r espons ib il ity f or continuity
rested wi th the pa tient and he r f ami l y , c erta i nly an
unsat i s fac tory as signmen t by de fault .

We encountered

another s tumbl ing b lock - - a great re luc tanc e, and at
t i me s , r e f us a l on t h e p ar t o f seve r a l phys i c ians to
t r an s f e r medi cal r eco rds o f t he car e t hey gave my

�mother to other phy sicians who also were t r e a t i ng h er.
Consequently, examinations, tests, and procedures were
duplicated unnece ssari ly, a t inconven ienc e, d iscom f o r t ,
and cost.

I understand t he reason s given, bu t I do not

accept th e f i na l r esu lt a s adequate or de fen s ib le.
The re must be better ways.
isolated on e.

Th i s examp l e is not an

Fr i ends and assoc iate s have told me

s imilar stories, and you can surely add anecdote s o f
your own.
Overspecializa tion and a lack of cont inui ty in
care are not p roblems confined t o the practice o f
medicine.

Speci alization, some obs e r v e r s contend, has

re sulted from t h e imp lemen t a tion o f technology i n
almost every f i e l d, forcing the i ndividual t o de a l with
an ev e r - i nc r e a s i ng number of prov iders o f s ervic e.

The

spec ia lization of h ealth education and he a lth services
is, in many ways, an achi evement in America that we can

�20
be proud o f.

But at the same time, we mu s t manage it

s o that i t do e s no t bec ome an end in and of i t s e l f .

If

s u ch spe cial izat ion resu l t s in f r u s t r a t i on and f r a gmen t e d ,
incompl ete patient care, i t needs rethinki ng and re arranging.
What does t h is mean in terms of health profe s sion s
education re f o r m?

It means we mus t con sc ious ly and

with de termina tion move toward making the academic
heal t h center t h e foc us for compr ehens i v e , interprofess i on al education -- education which begin s t o remov e
professional barriers th a t s tand in the way o f mor e
effective, patient-c entere d h ea l t h care.

And, it means

encouraging s t uden t r ecep tivenes s t o t he kinds of joint
practice arrangement s which can ultima t e l y bring i mpr ov emen ts
i n c linical settin gs.
In t he absenc e of an int egrated approach s uch as
might be provided by an ac ademic heal th c en t e r , t he
re sponsibility keep s coming ba c k to t he i ndividual
schoo ls whi ch prepare dent ist s , nurses, physicians,

�allied health personnel, administrators, and pub l i c
health professionals.

Thes e schools generally give

t he i r studen t s only cursory expo sure and l i mi t e d sensi tivi ty
to hea lth problems and care from th e viewpoint o f the
patient.

There are exceptions, of cour s e , but t oo

often rel ated pro fe ss iona l s tudies abruptly leave o ff
with t he important, but limited, p roces s o f taking a
patient 's personal h istory " f or t he r e cor d . "

Thi s

problem should be addressed by all heal th professional
schools, and parti cular ly by the med ic a l schoo l .

The

medical school has t h e respons ibility of educating t h e
key member of the health care delive ry te am.

The

phy sician is t h e quarterback, t he CEO, t he gu a rdian,
th e gatekeepe r -- large ly de termini ng in what manner
and with wha t empha ses pa tien t care is provided.

Thus

t he medical school p lays a particularly c r u c i a l rol e in
determining exactly what he al t h care delivery i s today
and what it might be tomorrow.

Even when academic

�hea lth centers become well developed in hea lth pro f ess ions
education, the medica l component wi l l co nti nue t o be of
speci al sign ifi c anc e .

I s it t oo much to hop e t h a t

t he s e schools and t he i r graduates wil l incre asingly
pursue a s t a t e sman s h i p rol e o f leadersh ip, se t t i ng t he
highest of profe s s ional s t anda r d s for pati en t- centered
care and s imu l taneou s ly encourag ing -- and permitt ing
oth er h e alth profess ional s to con tribute maxima l ly?
As a pa r t of t h e improvement o f heal th care ,
a t t enti on mu s t b e directed a t l earning how n ew spec ia lt i e s
in medic al pract ice can be crea ted to t r e a t human
problems, a s well a s defining soci ety' s ne ed s to make
t he best us e o f t ho se special t i e s onc e t hey a r e in
p lac e .

An o rderly sy stem o f l imi t i ng, monitori ng, and

coordinating s pe c i a l t y practice mu st be e s t ab l i s he d .
Certainly , t h e s ame responsibili ty fa l l s on t he other
hea lth pro fes sion s s choo l s , a s we s e e more and more
empha sis on n ew s p e c ia l t ie s wi t h i n nursing, alli ed
he a lth profes sions, pharmacy and denti s t ry.

�My ph y si c ian f r i end s te l l me t h at in many educ a tional
i ns t i t ut i ons t he socia l analysis a s pe c ts o f heal th c a r e
a r e in t he schoo l s of public he al th .

But they al so

admi t that u sually there i s li t tl e rela tionship b etween
wha t t he schoo ls o f pub lic health are seeing and wha t
i s happening i n t he me d i ca l or dental or nur s ing e duc a t i ona l proces s .

Very f ew universit i es, have for examp l e ,

what c an be ca ll ed a "Center f or Heal th Se r v ic e s Res ea r ch , "
whi ch has a re lati on ship to or an effe c t on e duca ti on
o f h e al th p r o fe ssionals.

Thi s i s linked to t hat "grand

des i gn" I ment i on ed e a rli e r which s hou ld be a backdrop
f o r pro fession a l educat i on if care is t o be comprehensive
and co n tinuou s.

IV.
Le t me u s e a t r u e story , sl i gh tly drama tiz ed, t o
illus trat e th e i s s ue o f availabili ty o f and acc e ss to
heal th c a r e.

�No t l ong ago on a vi s i t to a county s e at t own
in southern Mich i gan, I met with a group o f yo ung
phys ici an s.

I asked them:

" I f t he Mawby f ami l y

moved t o t h i s area, cou ld any of you take u s on a s
new pa t i en t s ? "
The r e was qu i ck consensus, "Gh y es , Russ
Mawby, presiden t o f the Ke llogg Foundat ion, o f
cours e we wi l l get you in. "
"No , no ," I s a id .

"Ru ss Mawby , with a wi f e

and th r e e kids , l i v i ng on 40 acres sou th o f t own. "
Aga in t he re was qu ick a gr e ement , "None o f u s
i s taking any new pa ti en t s .

You ' l l just hav e t o

go t o t he emergency room at t he ho s p i t a l . "

I don ' t bel ieve t hat i s a s a ti s fac tory answe r to
primary c a r e f or famili es ; emergency room c a re should
be f or emergenc ies, no t s e r ve as a us ua l point o f en t r y
f or pr imary ca r e.

�Expert s ke ep t e l l ing me t ha t access to health care
is a seriou s problem on ly for t he urban poor and f or
peopl e in r emote rura l communitie s.

But th a t simply i s

not true, if t h e measure we apply for adequacy goe s
beyond t h e most primitive or basi c s tandard.

In communiti e s

of al l type s, urban and rural, withou t r e gard to e conomi c
circumstanc e s, many fami l i e s have r e al di fficulty in
gaining acce s s t o sa t is factory primary care on a con t inuing
basi s.
As a layman I hav e ob served that h e a l t h pro fessional s
i n par t i cu l ar physicians, bu t to a de gree al l health
profess i onal s

h ave no pr ob l em gaining acc ess to the

health care system.

If t he i r child or mother or good

f r iend needs to see a doctor, even a s p e c i a l i st who is
booked six months in advance, t he re is no prob lem of
access.

I suspect this may be a fr inge benefit which

al so extends t o you as heal th profes sions educators.
But do n ' t l et t h i s l ull yo u i nto a belie f that t h is is

�26
there fo r e no prob lem fo r t he re s t of u s, re gar d l es s o f
geographi c, cul tu r a l, or e conomic ci r cumst an c e .
While many medical s choo l s be liev e th ey a r e addres sing
th e problem of acc ess t o -- and av a ilabili ty of -- good
medical care by increasing the numbe r s o f gradua te s,
s i mp l y incre a s ing numbers do e s not go f a r enough .
s i mp l i st ic t e r ms, there are t wo prob l ems:

In

prep a r a ti on

of physician s pe c i a l t i e s in appropria te propor ti on s,
and th e geographi c d i stribu tion o f prac t itioners.

Ea ch

needs to be addre s sed c rea tive ly and fo rthrigh t l y .
Part of t he d is tr ibu tion problem may correct itsel f a s
numbers i nc r e a s e , bu t the r e a r e ce rt a inly f ur ther
options.

For exampl e , of mo re d i r ec t benef i t is t he

e f f or t by s ome medical s choo l s to exp and re sidency
experiences in small communities fo r g r adua t e physicians.
Certain medical s choo l s have also e s t ab l i s h ed
a gr eement s with the incoming s t uden t which require t h a t
he or s he, upon graduat i on , pra c tic e f or two or th r ee

�year s i n an underserv ed a r ea i n ex change f o r r epayment
of a s t udent lo an.

Model s s uch a s t h e s t udent l oan

pr ogr am wh ich the Un i vers ity of I l l i no i s Coll e ge o f
Medic ine ha s had s ince 195 0 wi th the I l l i no i s Agricu l tura l
Asso c ia ti on and t he Sta t e Me d i c a l Society mu s t be
c on t i nue d and promoted.

In addi t ion , be tte r i nforma t i on

systems must be cre ated which l og data on those a r e as
t ha t need phys i c i ans, where phy si cians mi grate upon
gradua tion, and wha t k ind s of t hings commun i tie s can do
to a t tra c t doctors.
I can' t he l p but t hink that t he v e r y pre s sing
problems o f maldis tribution, and some wou ld s ay a ctual
s hortage , o f nu rs e s also relat e s d irectly to h eal th
pro fe s sions education i ssues -- and s p e c i f i c a l l y medical
education.

As a layman, I canno t und e r stand, no r do I

s ympath ize or have pati enc e wi t h, t h e kinds o f "p r o f e s s i on a l
snobbery" which s ep a r ate the health pro f e s sion s i n bo th

�28
educat ional and c l in i ca l sett ings.

For ex amp le , I do

no t unders tand the relu c tance of the med ic al pro fe ssion
and t he med i c al schoo l s - - to t a ke a more enli gh tened
view toward rec ogn izing the unrea l ized po t en tia l o f
nurses and o the r non-physic ian hea l th profe s si onal s in
meet ing the he alth care needs i n th is coun t ry.

I

suspec t t he eli ti s m and s eparati on whi ch s t i l l charac te r iz e s
t oo much o f physician e du c a t i on and care wi l l no t much
l onge r be t o l e ra ted.

Thi s would seem par t i cularl y t r u e

as the publi c b e comes more and more awa re o f how such
parochia l ism i s a f fectin g the' qua l ity, avai l ab i l i ty,
and co s t o f c a r e i n their communi tie s.
I nnova tive appr oa ches to encouraging ph y sic ian s ,
nurs e s, dentists, and other heal t h p rofe s sionals t o
prac tice toge the r more e ff i c iently and e ff e c tively,
includ ing the provision o f care in underserved a r e a s
and t o unreache d clien tel e , must continue t o be s upported
so that a ll people, whe ther t h ey be a f f luent o r po or ,

�and whethe r they live in the city or the country, have
acc ess to quality health care.

v
Notice -- I s a i d quality health ca r e -- certa inly
a persistent and basi c concern of all.

In r e c en t

years, not just i n t he prac tice of medicine, quality
increasingly has come to b e defined i n terms of the
ap pl ication o f high technology.

We pride ourselves on

making u se of t h e lat est e qu i pmen t , procedure s , and
syst ems whethe r in medicine, the auto industry, or
communica tions.

I n the heal tn fi eld t h i s emphasi s on

t e chnol ogy can con tribut e to a f a i l ure by the pro fes sion s
to recognize t ha t actual prac tice as an i ndi c a t o r of
qua lity f o r common h e a lth problems may be just as good
or better in the small, modes tly equipped clinic as i n
th e major medical center.
Medical s choo ls have taken the lead i n app lying
high technology t o practice (as well they should ) , but

�30
they mu st not ru sh so f a r ahead that t hey f or ge t th e
human dimen sion -- the patient' s perception of quality
which often hinges on how the phy si cian trea ts the
person, not just t h e medical problem.

Despi t e sta tement s

by individua l faculty members t h a t they r ecognize this
pat ien t per ception of t he quali ty of care a s contra sted
wi t h t he physician' s perception o f care, mo s t obs ervers
are unabl e to not e much evidenc e of that r e cogn i t i on .
I f you or I were to have a coronary today, our
spouse would not walk into the ho spital and a s k , "What's
the average length of stay? " ' Bu t that yards tick has
be en t oo much a primary measure of "quali ty" in hosp i ta l
r ev i ews .

Ins t e ad , a loved on e i s likely t o ask,

or s he in pa in?

II

Is he

I s he being kep t comfor t abl e? I s

s omeon e with him?

May I se e him?"

Phy sicians and

ho spita l administra to rs tend not to worry enough about
t hose humanl y critical gauges which are so si gnificant
both t o the pat ient and t h e f ami l y , and to the pati en t' s
ultima te recovery.

�There i s a defi ni te need f or edu ca t o r s to giv e a s
much con sideration t o the patien t's perspe ct ive on
qu a l i t y in prac tice a s i t give s t o heal th s c i enc e and
re s earch .

Many r e s pecte d authorit ie s hav e l ong cal led

f o r increased a t tention t o the humanit ie s and s oc i a l
sc i ence s as a means f o r i n s tilling a conc e rn f or human e
care i n t he budding physician, dent ist, nurs e , or
pharmaci st.

Severa l school s now do th is, bu t usually

on an elective ba si s.
J ust as concern for th e whol e human b eing i s
important to qual ity i n th e pract i ce of hea lth care , s o
t oo is conc ern fo r preven t ing i l lne s s r a ther than
s o l e l y r espond i ng to it a fter t he fact.

The re is a

good deal o f t a lk about t he bene f it s o f jogging , c a r e f u l
diet , de creased s moki ng , reduc t i on of stress , and s o
on.

Th e s e act ions, it is said, c an lowe r the r isk of

heart a tt ack o r o ther health prob lems and i mprov e
overall wel l-be ing.

But , on e expert s ay s on e thing;

�32
another s ays something el s e -- even the oppos ite.
People think they wan t to take r espons ibi lity f o r their
own heal t h, but don't know what t o believe and wha t to
do.

VI
Who's mi nd i ng the s t or e as far as health promotion
and d isea s e prevention are concerned?

I s the r e an

app r op r i ate emphasi s on preventive medic ine in h eal th
profess ions school s today?
No.

My be st information i s :

Pr ogr ams abound on preventing t h e common i n f ect i ou s

dis eas es but if on e t h i nks o f 'preven tion i n t e r ms of
heart diseas e, canc er, and similar serious concerns, it
app ears that we aren't making much h eadway in medic al
education.
For examp le, I am t o l d that most department s of
preventive medicine deal wi th communi ty health probl ems
having t o do with the transmission o f di sease -- s ewer
s y s t ems , infestations, and t he l i ke -- act ions t ha t

�33
f oc u s b road l y on t he popu lation , rather t h an the i ndividual.
For the mos t par t, I understand t hat phy sicians are
i n f or me d abou t nu trit iona l r equirement s o f in f ancy ; f o r
corre c t i on o f speci f ic d i se ases; and fo r prevent ion o f
contagiou s dis ease from birth t o about age 15 .

But

educa t ional emphases on adu l t nu tri t i on and adu l t
di sease preven t ion are weak a t be st.

Our whol e h e a l th

care s y stem , including pa tterns fo r reimbursemen t ,
needs rethi nking if we i n t end t o s tress hea l th main t enance
a s well as t reatmen t of illness .
VII
Anothe r que st ion t he pub lic ha s begun to f i re a t
t h e he a lth pro fe s s ion s with g reat i nten s i t y i s :

why

has the cost o f health c are ou tp a ced almos t everything
e ls e ?
You each know the answer; you each may have a
di f ferent answer .

Undoub t edl y , par t of t hi s increas e

can be attribu ted to t he u s e o f s oph i s t i c a t e d , co s t ly

�new t e chnology in d iagnost ic, therapeutic, and support ive
heal th care.

Another po r t i on must be attributed to the

aggre s sive organ iz ations of pro fe s sion al ho s pi tal staf f
and s uppo r t workers seeking improved wages and working
conditions.

Sti ll othe r cau se s are i nflation ' s e f fect s

on the e n t i r e U. S . economy, and precaut ionary r e a c t i on s
to the threat o f malpractice l i t i ga t i on .
But the health care provider, and specifically the
physic ian, is a caus e for part of the i nc r e as e d co s t of
care.

The i n it i a ti on of expens es t o be i ncur r e d i n

hea lth care r e sts with the pliys ic ian.

Some, i n a

position t o know, claim too many pati ent s are being
admit ted t o the hospital for the convenience o f the
doctor.

Though the physician canno t contro l the dai ly

room co s t onc e the patien t is hospitalized, he or s he
does have control over t h e number of x-rays, the numbe r
and types o f diagnostic or surgical procedures, th e
extent of rehabil itativ e measures orde red, t he amount
of medications prescribed , and the l eng t h of st ay.

�So what i s c a l l ed f o r ?

Two t h i ngs , as sta rte r s .

First, t h a t medical school s work cost awarene ss and
containment into their cur r i culum s o phy sic ian s are
pr epared t o ma ke car e ful , discrimina ting cho ice s among
t he vari ous procedur al t ool s avail ab l e t o t hem.

Th i s

mean s learning t o weigh bene f i t s agains t cos ts , cos ts
again s t personal convenienc e, and conveni ence against
the p a t ient' s well-being.

In t urn, the phy si cian mus t

be convinced, and convinc i ng , t hat the s e a c t i on s wi l l
provide good and appr opr i a t e car e t o peopl e.
Second, t h at a l l health pro fessio nal s maintain t he
h ighe s t p e r sonal s tandard s of s e l f - di s c i p l ine and
co n sc i entiou s execu tion of their a ssi gned responsib ili tie s
i n an a tmosph ere o f cooperation.

The ph ysici an i s the

key ca tal yst i n t he de livery o f a ppropri at e h e a l t h
car e .

There fore, he or she must b e educat ed and prepared

to t a ke t he l ead in coope r a t i ve and co s t - ef f e ct i v e
approache s to delivery o f heal th care .

�36
Further, as I ment ioned earl i er, t he physician can
he lp overcome t e r r i t or i a l posses siveness and "tur f
r ivalri es"

in the delivery o f quality care.

The oppor-

tunitie s today are becoming more plenti ful for teamwork
which c an vast ly improve the effic i ency and qua l ity of
care, and a l so contribute pos it i vel y t o co st con t a i nme n t .
A legion of new health professional s ha s joined t he
fi el d :

phy sicians' assistant s, ge riatric nur s e prac-

titioner s, physician speciali sts in n ew a r e a s , skilled
nursing , and others.

New practic e opportun ities exi st

i n group pract ice, joint prac t ice, and varied team
approache s i n de live ring health care.
Medical educa tion s hou l d t a ke t h e lead in grooming
studen ts to v iew their responsibili ty as care providers -coop era tively not t e r r i t or i a lly -- and f r om the patient's
perspective on what qu ali ty care i s, no t simply t he
profes sional s own preference s or conveniences .

�37
An a t tempt t o se t up working model s f o r t e am
practi ce experi ence a t the undergradua t e l ev e l mi gh t be
premature be c au s e each studen t is ov e rwh e lmed with
l e a r n i ng t h e bas i c knowledge and skill s o f th a t profe s sion.
But t he e s t ab l i s hmen t o f good working mode l s, men t o r shi ps,
and pract i c e ex pe r i en ce s in c oope r a tive care de l ivery
i n cl ini cal educa tion would s e em wel l-advis ed.

By

then, t he s tuden t has mature d i n skills, se l f -conc ep t ,
and re ad i n ess ; can i n t e gr ate t h is t e am practice experi enc e;
and can en ter pro f e s s ional pract ic e f r eed o f terri tor ial
constrain t s and a t titudes.

Su ch te am s ki ll s can a l so

be re i n force d through care ful ly p lanned co ntinu ing
educ a t i on programs.
He a lth profe s siona l s a re a priv i l e ged gr oup ,
comp ens ated by society t o an ex t en t matched by few
other pr ofe s s i ons or occupations.

No on e denies t h at

he al th pr o f es s iona l s h ave worked hard t o ente r thei r
profes sion.

However, we mu st a lso rem ember tha t whil e

�38
the medical or nur s ing or denta l or ph armacy studen t
pay s a high pri ce in t e r ms o f t i me , energy, and do l lars ,
t h e overal l e duc a t i on o f t he health pro fe s sional is
heavi ly s ub s i di z ed by t he peop le o f t h i s country:

bo th

f r om publ i c s our c e s v i a t ax do l lars, and f rom pr ivate
bene fac tor s.

Es tima t e s on t h e f i n an ci a l cont ribu t ion

of t he student t o his medi cal or dent al edu c at i on va r y
f r om abou t f i v e perc en t t o 50 percent o f t he t o ta l
co s t, depending upon whether t he s choo l at t ende d i s
pu blic or priva t e , and whether t he experi ence doe s or
do e s no t include a broad r ange o f p r a cti ce experi enc e s
i n a l arge medi c al c ente r .

Addi t ional ly, t he h ea lth

profe s sional' s prima r y workplace - - t he hosp it a l -- is
mo s t o fte n subs idi zed by the pu bli c t o a degr e e unma tched
by any o ther pro fession.

Thi s arrangemen t impl ie s an

ob l i gat i on by the heal th pro f ession s to u s e that s ett ing
in a judicious, respon s ibl e, equ i t ab l e manner f o r t he
benefi t o f a l l peopl e , no t a s e l e c t f ew.

�I t r emains t he phys ic ian' s r e s pons i b i l i t y t o
pract ice t he i r agel e ss , rev ered and respe ct ed work in
ways which wi l l assure t he pe r pe tua t i on o f s u ch re spec t .
The same can be said about t he r espo nsib i l ity o f al l
who choos e t he health pro f essions.
VI I I
In summary, le t me s uggest f ou r topics which f r om
t h i s layman's pe rspe ct i v e would h ave pr iority in hea l th
pro f es s ions educ a t i on re form.
First, I would call f or a compr ehensive conc eptua l
f r amewor k for health c a r e delivery a t al l l ev e l s
p rimary, s e con da r y , and te rt iar y , i ncorpo r a t i ng a ma j or
role f or the t e a ch i ng and r esearch ins t i t u ti ons .

The

most appropri ate and product ive r ole s f or al l he a l t h
profe ss iona ls would be clari fi e d -- phys icians, denti s ts,
nurs es , ph a r ma c i s t s , publi c he alth s pe c i al i s t s, the
al l i ed hea l th f ie lds, administ r a t ors .

Th e vi ta l contri-

bu tions of t h e va r i ou s specialti es would b e f u l l y

�uti l ized but would no t be pe r mi t t ed t o dis tor t t he
syst em.

Educ a t i on a l programs , both in broad terms and
~

in curricular detai l , would then be made con s i s ten t
with society's goals and ne eds a s rep resent ed by t h is
ov erall concept -- not a single national plan, but a
broad sta temen t of purposes, principles, r e lat ionships,
and roles.
Second, empha s i s t h r oughout the educ at ional process
would be related to th e u l t i mat e goa l -- a healthy
population.

The popul a tion would h ave h ea l t h care

s e r v i ces ava ilable and readily ac c e s sible, 'compr ehen s i v e
and con t i nuous in charac ter, o f appropriate quality,
and wi th a tten t ion to co st and produc tiv ity.

Empha s i s

would be placed on he alth promotion/di seas e prevention
for the individual and publi c health programs for the
community.

The educational proce ss, from its ph i l o s oph i c a l

approach through tangible clinical experience s, would
be pa t i en t - or i ent ed .

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�42
yea r f r amewor k bu t could b e addressed, systema tica lly,
over a longer period as an individual pract i tioner 's
goals and r e spons ib i lities change.

Such continuing

educat ion should be based on indiv idua liz ed profe s s ional
ne ed s and measured in t e r ms o f per formance b ehavior,
not simply units of lecture t i me b efo r e gol f or on a
cruise s h i p .
Perhap s th i s deve lopment -- a comprehens ive approach
t o con tinuing profes siona l education -- offe r s t he
gre atest promise for addressing our s oc i ety ' s health
care concerns more effectively .
My closing t hought would be a re t urn to my f i r s t
ob serva tions:

(1) whi le there is much in ou r he alth

care system in t h i s coun t r y about which we can be proud
and whil e i n fac t it is unequa l led in t h e world, improvement
is po s sib le -- there are s hort comi ngs which need to be
imagina tiv ely addre s sed; and (2) a s educators, you
visib ly shape tomorrow.

�In most area s o f human concern, "We know be t ter
t h an we do.!t

Cer tainly thi s is t r u e in your chosen

fi eld o f concentration -- t h e educat ion o f professional s
for h ealth c a r e .

A great dea l more i s known abou t wha t

good hea l th care could be - - and should be -- t h an i s
generally put t o u se.

The un ending challenge t o you ,

as educators, i s to move real i ty clo ser t o the vi sion
o f tha t which ough t t o be.

RGM-3, Job E
WPC:

3/19/82

I wish you Godspeed.

�</text>
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                    <text>Thank you, Mr. Chairman, Ladies, and Gentlemen:
It is a privilege, an honor, for me to be with all of you
this evening to join in saluting these folks we have come
to know so well and to regard so highly, Jean and
what's-his-name here.
In nearly four decades at the W. K. Kellogg Foundation, Andrew
has earned a special place in the hearts and memories of all
of us, with his distinctive style and engaging ways.
One thinks first of the daring, the flamboyance, the audacity
of his trend-setting pace in men's fashions.

Few people can

equal Andy's reputation when it comes to style of dress ...
fortunately ...
And few can match his

performan~e

as a distinguished sports

analyst ... always predicting the Detroit Tigers to win the
pennant.

One cannot find a more loyal and persistent Michigan

fan -- although he's been very quiet this basketball season.
Andy is a virtual walking encyclopedia of sports trivia.
It's amazing -- he can recall that the Michigan Wolverines
trounced the Michigan State Spartans 55 to nothing in 1947
but can't remember whether the staff meeting tomorrow is at
9:30 or 2.

But spectator only he is not -- he is an avid participant
as well in active games of all kinds.

Today he reigns as the

�2

unquestioned star of our Foundation racquetball squad,
playing with a vigor and an abandon that has earned for
him the admiring moniker "The Gazelle."
He has pursued with no less dilig ence and enthusiasm his
professional career, a faithful, hard-working employe e who
stays awake nights planning various strategies.

Some have

felt it would be better if he stayed awake days.

In spinning

his programmatic strategies he is genuinely a modern
philosopher -- he redoubles his efforts after losing sight
of his objectives.

But he always cuts through any confusion

that may arise over statements he makes.

Roused from a

somnambulant moment of meditation during Foundation programming
meetings, he will enjoin us, "How can I tell you what I think
until I hear what I have to say?"

That sort o f lo gic is hard

to argue against.
Seriously, Andy -- as all assembled here well know -- has
made a distinctive and distinguished contribution through his
various responsibilities with the Foundation.

His reputation

is international, his contributions are innumerable, his
friends are legion.
we love you.

Andrew, we admire you, we respect you,

While your role at the Foundation is changing,

we look forward to your continuing service as a Senior Program
Consultant and Director of the Kellogg National Fellows Program
for the remainder of this year.

And we look forward to a

lifetime of good friendship and enriching colleagiality.

�3
As many of you know, Andr ew P a ttullo came to Battl e Cr eek
a n d th e W. K. Kellogg Foundati on in 1943 a s a Kel l o g g Fellow
in Hospit al Adminis tr a t i on .

Through the year s we have had

man y , man y Kell ogg Fell ows .

Th e usual pattern has been f o r

a Fe ll ow to sp end one, or two , or three years with us and
th en mov e o n to gainful e mp lo yme n t .

But not Andr ew .

Thus,

amon g hi s many distinctions is th at of bein g the l on g estte nu r e d Kello g g Fellow.

True t h e n to the Foundation' s

p olic ie s , pro c edures , and proto col , we wish on this memorable
occ asi on to present to And y his Fellowship Cer tific ate:
THIS I S TO CERTIFY THAT
ANDREW PATTULLO
WAS A KELLOGG FELLOW
IN
HOSPITAL ADMINISTRATION
AND
LEADERSHI P IN PHILANTHROPY
1943-19 82

RGM
3/2/82

�</text>
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                    <text>Remarks by
Dr. Russell G. Mawby
Last Seminar for the
W.K. Kellogg Foundation's
Community-Based Public Health Initiative
Detroit Ponchetrain Hotel
March 24, 1992

I

I welcome the opportunity to be with you tonight to share a few
observations about this community and public health initiative from a
personal and layman's perspective.

I have certainly enjoyed learning

about your activities and discussions in this series of seminars from
our health staff at the Foundation and have found the issues you are
addressing to be most provocative.

I want to thank each of you and your

institutions for your interest in the new community-based public health
initiative.

It is apparent from your involvement that the agenda that

the Foundation has put before you is a challenging one indeed -- calling
for each of you health professions educators, public health
practitioners, and community organizational representatives, to examine
deeply your long-standing patterns of behavior and interrelationships.
Thus far, the response to this initiative has been quite strong, though
varied, as we would expect.

Yet there is a pattern.

You recognize the

difficulty in what is being asked and the need that it be done.

The

time is right for some groups to reach out -- to set up new linkages
with people and communities to create new partnerships that will
influence health professions education and community health in the
decades to come.

�2

All of you in this room know only too well that the processes of
institutional change, carefully designed to protect us all from hasty
decision or impulsive action, can as easily serve to smother a flame of
innovation.

May you have the courage, the energy, and the genius to

carry through some of the ideas you have been exploring and avoid that
being the case -- again.

I am impressed with this initiative.
are here.

Those who can make a difference

Usually, educators talk with other educators, practitioners

with practitioners, and community people only with themselves.

But all

component parts of the health field are represented in this meeting
local and state health officials; university administrators, teachers
and researchers; doctors; nurses; governmental executives; leaders of
various community organizations.

Remarkable!

Wonderful I

Some of you

will be the vanguard in moving forward, in tangible and gratifying ways,
the concept and genius of the helping professions -- at the moment
accomplished in disciplinary scientific contributions, but with their
potential unfulfilled in preparing practitioners specially suited for
advocating and delivering comprehensive public health services in
partnership with the communities they serve, benefits which therefore
are not yet realized.

As already indicated, my background and my graduate education are in
agriculture.

I come to you as a layman, hopefully an "informed layman"

whose role as chief executive officer of a foundation

-- which each

year provides millions of dollars for programs in health education,
services, and delivery
field.

obligates me to be aware of issues in the

I still recall vividly a series of "rude awakenings" as I first

became involved in the Foundation's programming in health.

I was

�3

dismayed, shocked, disappointed by much of what I learned of the inner
workings, both in education and practice.

While there is much to be

admired and praised, the stark realities which became clear, tarnished
and eroded the pinnacle upon which the health professions had resided in
my mind.

I have tried to learn wisely and to carefully place the

various components in proper perspective and balance.

In so doing, I

have had to learn the lexicon of the back hallways and the differences
between epidemics and epidemiology; to recognize a "utilization
reviewer" or "quality assessor" when I see one; to understand that
"environmental health" doesn't refer to a senior citizen breaking the
ice to skinny dip in a frozen lake; and to appreciate a career ladder in
nursing. (But, I must confess I still cannot distinguish easily a
community health nurse from one who is not.)

Actually I bring more baggage than that to this meeting.

I grew up on a

farm in west central Michigan, not really "rural rural" because the
homeplace is now part of a suburb of Grand Rapids, but a farm
nonetheless and in a family which enjoyed for years the splendid
services of a country doctor, Dr. Jay D. Vyn.

His wife was his office

nurse/receptionist; later his daughter served in that role also.

They

worked together in harmony to treat the sick and the injured, vaccinate
the children, improve sanitation, and protect the health of the whole
community.

They mobilized the townspeople and were supportive of each

other, the patient, the family, the neighborhood.

I am not a nostalgia

buff, yearning for the good old days -- a return to the outhouse,
tuberculosis, and blood-letting -- but there were some things in that
pattern which should still serve us well.

�4

But perhaps my best qualification for being here today is not that of a
foundation executive, but simply a concerned citizen.

I have been

blessed with good health and so my personal involvement with either the
health care system or the public health system has been minimal.

But I

have had more than enough opportunity to be deeply involved -emotionally and in every other way -- in my responsibilities and
relationships with parents, friends, and neighbors.

I have seen at

first hand the petty squabbles between health departments and medical
doctors, between health and social service agencies, and I have seen
over and over again the apathy and red tape and needless bureaucratic
entanglements that defy human logic and need.

I have sought information

and assistance in every conceivable way -- asking, begging, cajoling,
threatening -- to get a glimmer of understanding, an approach to a
problem.

And I have experienced an extraordinary array of responses

empathy, helpfulness, compassion, arrogance, disdain, rebuke, both the
engaging resourcefulness and the pettiness of the helping professions
you represent.

So the perspective I bring is that of a layman -- a

concerned individual, a grateful beneficiary, a constructive critic, an
eager participant in the unending process of making the superb health
system and situation we have today even more responsive, effective, and
satisfying.

II

Many of you are educators, charged with key responsibilities in the
preparation of the professionals who design, manage, and conduct the
affairs of our health care system -- its various components,
institutions, and programs.

You shape tomorrow.

W.K. Kellogg said it

well, "Education offers the greatest opportunity for really improving

�5

on e generation over another."

You are vital participants in the

s election a nd molding of the publi c health professionals who guide our
future .

You help to determine the criteria by which decisions are made

as to who is in and who is out; you shape the pattern of experiences to
which they are exposed; and you establish the criteria by which their
suc cess or failure is determined .

Thus, ultimately, you influence the

shap e, the character, the personality, the morality of our health
system.

We are grateful for the degree to which you succeed; we worry

about the whys, the hows, and the so whats of the job you do; and we are
the beneficiaries -- or the victims -- of the consequences of your
efforts.

Others of you in this room are public health practitioners.

You manage

and give direction to local health agencies, and you c a r r y out and
supervise the array of preventive and protective servi ces which
government provides for the entire community.

Still others of you

analyze and plan and develop policy options for the organization and
delivery of lo cal and regional health services.

And finally, there are

individuals in this room who, like me, are laymen, but committed to
lending a hand as volunteers and dedicated public servants in the
grassroots, civic, and human service organizations that make our nation
unique in all the world.

Quite frankly, I have struggled with how I might most productively
approach my assignment today.

My first inclination was to approach the

task as I always approach the learned professions -- hat in hand, in awe
and in admiration of those who are privileged to serve and influence so
intimat ely the human condition.

Despite the experiences which abuse

�6

that idyllic image, to me there is no higher calling than the health
professions you represent.

But I have chosen a different course in pursuing my task today.

Quite

simply, I leaned back in my chair and said, "Suppose I were a health
professions educator or practitioner.

What would I do?"

As a logical

first step, I then pursued the question, "If I could design it, what
kind of health system would I like for my own community and for the
Mawby family?"

This is not an idle or an impulsive question; it is one

I have been asking myself, members of our Foundation program staff,
l eaders in the health professions for a number of years.

I have finally

concluded that ideally I would have the Mawby family affiliated with a
small team of professionals

perhaps some combination of primary care

physicians, dentists, nurse practitioners, with a
receptionist/bookkeeper, other support personnel in nursing and the
allied health fields.

This group would have appropriate privileges with

community hospitals and nursing homes; referral arrangements with
specialists (mental, physical, social, behavioral), and it would
function within a system that continuously monitored health conditions,
assessed the need for services now and in the future, and made certain
that all citizens had adequate responses to their health needs.
Philosophically the entire system, public and private, would be
committed to a program of health promotion/dis ease prevention or health
maintenan c e, as well as treatment of illness.

Why the emphasis on health promotion/disease prevention?

You in the

public health profession have allowed a system to be designed which
compensates caregivers only for the treatment of my illness or injury.
I can engage specialists to design and implement a preventive

�7

maintenance program for my air conditioner at home, or the elevator or
duplicating machine at my office.

In such a contractual arrangement, I

always have responsibilities which I must fulfill if that contract is to
be valid.

In similar fashion, I would like to compensate a health group

for the design and the continuing monitoring, with my full participation
and fulfillment of my obligations and responsibilities, of a maintenance
contract for my most precious possession -- my health.

Why have the

health professions been so unimaginative, so uncreative, so unresponsive
in this area?

So, that's a brief insight from a layman's perspective of one model of
an "ideal health services system."

There can -- and should -- be many

others, to provide primary care to diverse client groups in varied
settings and to provide public health services to focused populations at
risk.

At the Foundation, we are not in the business of prescribing

models; and we hope many creative ideas will arise out of the new
initiative.

So, that's as far as I will go today as a layman.

As

experts, you will give further consideration relating to various levels
of public health services and to the support strategies of sophisticated
communication technology and the rich resources of research institutions
and academic health centers.

With the range and sophistication of

information technology that is available, public health practitioners in
even the most remote locations can be in touch with colleagues for
consultation and counsel on a continuing basis.

You will think of

people and the range of their needs, and loosen your grip on the
technology that strengthens the confidence of professionals only, but
with little benefit for members of the public.
As a layman surveying the health scene today -- both in education and in
practice -- I see the "bits and pieces" as superb.

By "bits and pieces"

�8

I refer to our professional schools, in public health, medicine,
nursing, dentistry, pharmacy, administration, allied health, all the
rest; the professions, with dedicated and competent individuals and
effective associations; the various practice settings, including solo
and group offices, clinics, hospitals, research and teaching centers.
All superb; without question, the finest in the world.
But I have the uneasy feeling that too little thought and effort have
been given to rationalizing the whole, with an objective of serving
maximally the interests of the total community.
major failing of our public health system.

And this perhaps is the

In the one profession that

is charged with setting our national directions for health policy, we
have only mixed signals and half-considered mewlings.

The "total

system" (this phrase sounds tidier, more prescribed and restrictive than
intended or possible)

with multiple alternatives and pluralism in

every sense -- should be particularly sensitive to the public it serves
and by which it is sustained, subjugating the more selfish interests of
professions and institutions to the higher purpose.

We lack a "grand

design" or a series of grand designs which bring together in most
effective ways the expertise of the various health professions, and
networking more efficiently the resources of the health care
institutions of our society.

Wisely done, building on the terrific

strengths of the day but responding objectively and sensitively to the
demand and unmet needs of the public, the result surely will be far
greater than the simple sum of the parts of which it is comprised.

It

goes without saying, surely, that this core public health function
should occur not only at the macro level -- global and national
in cities and counties and communities throughout the country.

but
As

public health educators and practitioners it is your challenge to
fulfill such a vision and goal.

It is not enough to be simply an

educator in health administration or specialist in environmental health
services.

You must see the larger picture, with its strengths and

shortcomings, and move relentlessly toward the realization of the better
situation.

Universities, of which the schools of the health professions

are a part, have a special responsibility.

They are the knowledge

reservoirs of our society, established and sustained to preserve,
create, and transmit knowledge.

An unending challenge is that of

�9

mobilizing these knowledge resources in ever more effective ways to deal
with the concerns of society.
While there is much in the health scene in this country of which you can
be justifiably proud, there is still much "unfinished business."
Hopefully the health professions -- with you in public health in the
vanguard -- will provide aggressive and imaginative leadership in
addressing issues of concern, lest the responsibility fall by default to
those less able.
III

Recent health programming of the W. K. Kellogg Foundation focuses on
community-based health services, as you have heard from our health
program team over the past few months.

Since 1987 more than 75 projects

have been funded by the Foundation as models for community-based,
problem-focused

hea~th

services.

Let me tell you about three of them.

First, there is the project that you know already -- conducted for and
by the residents of an Atlanta public housing project.

You have heard

Avery and her team talk of trying to piece together the fragmented lives
of adolescents, putting the focus on their self-esteem by tying the
threads of desperate interventions together -- drug education, sex
education, AIDS education, pregnancy counseling, job training literacy
tutoring, and more.

Shouldn't public health education be rolling up its

sleeves and going to work on preparing health professionals to shoulder
their part of the burden?
In another instance, one group from a health professions school is being
funded to address the basic health and human service needs of masses of
isolated urban immigrants.

There they deal with language barriers,

illiteracy, and tropical diseases, to name a few.

The group's tether to

their school and to the other health professions' schools of its
institution is thin indeed.

Hopefully, public health students will

attain valued educational experiences in this program.

Yet, the support

so far from the parent institution is "long distance encouragement."
Like big ships, academic health centers change their course ever so
slowly.

�10
And a third example, although I could go on and on, is that of a
comprehensive program for young black males to teach high school
graduates to read, to improve the nutritional status of young blacks, to
provide basic health services, to help them find jobs, and in the words
of the project's director, "to turn them away from their syndrome of
self-hate."
These are but a few examples, and as I mentioned earlier, there are many
more from our projects comprising our primary health strategy.
are four supporting strategies in our health program as well.

There
They are:

informing poli cymakers, information technology, leadership development,
and the one that is the focus of this initiative, health professions
education.

Health professions education is critical of course.

If our

support of these specific community-based, problem-focused projects is
to lead to wider and system-wide impact, we must involve professions
education, and public health is one of the critical elements in such a
venture.
We emphasize community-based health services.

As public health

professionals, you understand the issues of primary health care and of
population medicine, so there is no need to comprehensively address this
topic.

We are asked so often what we mean by community-based services,

probably because it means so many things that it means so little.

I am

not going to help with the definitional problem, but I would like to
reflect on a few things that are important from my layman's perspective
-- and I suspect to most people as well.
It may be appropriate to begin with a problem identified in the writing
of Herodotus some 2400 years ago.

The Greek historian perceived a

discontinuity of care in his native land, and he lamented, "Each
physician treateth one part and not more.

And everywhere is full of

physicians; for some profess themselves physicians of the eyes, and
others the head, others the teeth, and others of the parts of the belly,
and others of obscure sicknesses."
Herodotus was correct in his view that a discontinuity of care can
result from the trend toward overspecialization.

Public health

services, offered or provided in a fragmented fashion, likewise are

�11

difficult to deal with.

But the problem goes deeper:

often

accompanying such specialization is the problem of transfer of
information between divisions or branches of the same agency, thereby
crippling it as the community's comprehensive resource center in health.

Let me use a personal example to illustrate what I mean.

My mother, by

the time she reached her mid-70s had several different health problems,
including cancer and complications from a series of strokes.
In the course of her cancer treatment, she was shunted from one
specialist to another, from internist to surgeon to radiologist to
oncologist, none of whom really took a comprehensive look at her
problems in order to assess her overall condition.

The internist who

diagnosed the problems initially refused to continue as her primary care
physician, so the responsibility for continuity rested with the patient
and her family, certainly an unsatisfactory assignment by default.

We

encountered another stumbling block -- a great reluctance, and at times,
refusal on the part of several physicians to transfer medical records of
the care they gave my mother to other physicians who also were treating
her.

Consequently, examinations, tests, and procedures were duplicated

unnecessarily, at inconvenience, discomfort, and cost.

I understand the

reasons given, but I do not accept the final result as adequate or
defensible.
one.

There must be better ways.

This example is not an isolated

Friends and associates have told me similar stories, and you can

surely add anecdotes of your own.
While my example centers on physicians' behavior, overspecialization and
a lack of coordination in care are not problems confined to anyone of
the health professions.

Specialization, some observers contend, has

resulted from the implementation of technology in almost every field,
forcing each citizen to deal with an ever-increasing number of providers
of service.

The specialization of health education and health services

is, in many ways, an achievement in which America can be proud.

But at

the same time, we must manage it so that it does not become an end in
and of itself.

If such specialization results in frustration and

fragmented, incomplete community health services, it needs rethinking
and rearranging.

This problem should be addressed by all health

professional schools, not excluding schools of public health.

�12

IV
Experts keep telling me that access to health care is a serious problem
only for the urban poor and for people in remote rural communities.
That simply is not true, if the measure we apply for adequacy goes
beyond the most primitive or basic standard.

In communities of all

types, urban and rural, without regard to economic circumstances, many
families have real difficulty in gaining access to satisfactory primary
care on a continuing basis.

Let me use a true story to illustrate the issue of availability of and
access to health care.
Not long ago on a visit to a county seat town in southern Michigan,
I met with a group of young physicians.

I asked them, "If the

Mawby family moved to this area, could any of you take us on as new
patients?"
There was a quick consensus, DOh yes, Russ Mawby, chairman of the
Kellogg Foundation, of course we will get you in."
"No, no," I said.

"Russ Mawby, 'wi t h a wife and three kids, living

on 40 acres south of town."
Again there was a quick agreement, "None of us is taking any new
patients.

You'll just have to go to the emergency room at the

hospi tal. "
I don't believe that is a satisfactory answer to primary care for
families; emergency room care should be for emergencies, not serve as a
usual point of entry for primary care.
As a layman, I have observed that health professionals -- in
particularly physicians, but to a degree all health professionals
have no problems gaining access to the health care system.

If their

child or mother or good friend needs to see a doctor, even a specialist
who is booked six months in advance, there is no problem of access.

I

�13

suspect this may be a fringe benefit which also extends to you as public
health educators and practitioners.

But don't let this lull you into a

belief that this is therefore no problem for the rest of us, regardless
of geographic, cultural, or economic circumstance.
Innovative approaches to encouraging physicians, nurses, dentists, and
other health professionals to practice together more efficiently and
effectively, including the provision of care in underserved areas and to
unreached clientele, must continue to be developed and supported by
public health officials so that all people, whether they be affluent or
poor, and whether they live in the city or the country, have access to
quality health services. Public health all too often functions as an
island -- distant from the practice arrangements and practice anomalies
of the licensed caregivers, never acknowledging that its own
disassociation is but another part of the problem.

v
Notice -- I said quality health services
basic concern of all.

certainly a persistent and

In recent years, not just in the practice of

medicine, quality increasingly has come to be defined in terms of the
application of high technology.

We pride ourselves on making use of the

latest equipment, procedures , and systems whether in medicine, public
health, the auto industry, or communications.

In the health field this

emphasis on technology can contribute to a failure to recognize that
actual public health services may be just as good or better in the
small, modestly equipped facilities.
Universities have taken the lead in applying high technology to health
professions practice (as well they should) but they must not rush so far
ahead that they forget the human dimension

the public's perception of

quality, which often hinges on how people are treated, individuals and
families, not just the health problem.

Despite statements by individual

faculty members that they recognize this citizen-receiver perception of
quality, as contrasted with the professional's perception, most
observers are unable to note much evidence of that recognition.

�14

If you or I were to have a coronary today, our spouse would not walk
into the hospital and ask, "What's the average length of stay?"

But

that yardstick has been too much a primary measure of "quality" in
facili ty reviews.
in pain?
him?"

Instead, a loved one is likely to ask, "Is he or she

Is he being kept comfortable?

Is someone with him?

May I see

Administrators tend not to worry enough about those humanly

critical gauges which are so significant both to the patient and the
family, and to the patient's ultimate recovery.
There is a definite need for educators to give as much consideration to
the public's perspective on quality as it gives to health science and
research.

Many respected authorities have long called for increased

attention to the humanities and social sciences as a means for
instilling humane concerns for the human condition in the education and
training of public health professionals.

In the new initiative, I hope

steps are included to make this dimension central to all health
professions education.

VI
My closing thought would be a return to my first observations:

1) While

there is much in our health care system in this country about which we
can be proud and while in fact, it is unequaled in the world,
improvement is possible; there are shortcomings which need to be
imaginatively addressed; and 2) as public health educators and
practitioners, you will visibly shape tomorrow.
What will the new public models be like?

I don't know the details and

it's not the Kellogg Foundation's style to shape those details.

Someone

said that the trouble with predictions is that they deal with the
future, but undaunted I will turn on my future scope to 20 years hence.
I can see the outlines of a vision.
The vision is of a community that is mobilized and empowered by its
citizens to engage in an effort to improve the health and well-being of
all those who live within that community.

Ordinary people are engaged

in collective action through schools, worksites, churches, civic
organizations, or political action groups, to address the problems which

�15

surround them.

For health concerns they are linked in partnership with

administrators from the local hospital, leaders of the professions
(medicine, nursing, dentistry) and in particular with staff from the
local health department.

These public health professionals are

knowledgeable not only about traditional public health issues (things
like contagion control, health promotion/disease prevention,
occupational safety, human nutrition, and the like) but also in the
process of community organization and human development.

Both groups

citizen leaders and health professionals -- work together,
collaboratively, to address the issues that threaten community health
always with an ear to the priorities and special cultural approaches
that make most sense to the people who encounter the problems on a
continuing basis.
In my vision I see something more ... a health department that is so good
at its business of building the community and promoting its health
interests, that it also is the site where future public health
professionals are educated and trained.

Students learn in depth about

rabies and animal control by walking the streets with health department
staff.

Students make home visits with public health nurses, and they

plan and design a public relations campaign against smoking and drugs
with real experts in the communications field.

Most particularly, they

become knowledgeable about community "affairs and citizen action by
working side-by-side with neighborhood leaders, men and women who are
committed to improving the lives of people outside their own family or
personal acquaintances.

In this cauldron of work and learning, the

issues of equity and social justice are not just phrases in a course in
philosophy, but they are basic tools that are inherent in a profession
that is committed to improving the lives of people.
I know -- and you know -- that our society will not permit the present
state of affairs in health care to last forever, and the pressures are
growing upon you as policymakers to find solutions; more people have
needs to be served, and the costs are increasing at a rate well above
inflation.

What elected officials seek are solutions that they can

support and implement.

They need public health and community leaders to

shift from being part of the problem to being part of the solution.

We

hope that the Kellogg initiative will give some of you the opportunity

�16

to create and implement such solutions.

We -- elected officials and

policymakers, city folk, rural folk, the underserved poor, the upper
middle class, the young and the elderly, me and my family -- are all
counting on you.
In most areas of human concern "we know better than we do."

Certainly

this is true in your chosen field of concentration, the education and
practice of professionals in public health.

For in fact, a great deal

more is known about what good health could be and should be than is
generally put to use.

The unending challenge to you is to move reality

closer to the vision of that which ought to be.

I wish you gods peed and

look forward to that day in the future when we celebrate together your
achievements.

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\

\

\
\

\
W. K. KELLOGG AUDITORIUM REDEDICATION
Thursday , Mar ch 26, 1981
Russe l l G , Mawby

I am delighted to be with you this ev ening for the f i r s t i n
a seri es

o~

r e d e d i c a t i on a ct i v i ties , i nv o l v i n g the Battle

Creek Public Sc ho o Ls , communi ty organizations and the gener al
public, for this truly "dazzling " cultural, soc ial , and
e d u c a t i o n a l auditorium.

The Kellogg Founda tion was p l e ased to make a $2.24 million
grant for complete

1979.

r~ n ov a t i on

of the Kellogg Auditorium in

Th e grant was part of nearly $18 mill10n in special

projects funded 1n Battle Cre ek to ce leb r a t2 the Foundat ion' s
50th Ann i v ersary

The Foundation has historically sought to be

sensi~ive

to

the part lcular

c o n c e r~ s

K. Kellogg,

t erms of both its programs supported on four

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�t h at wou ld h a v e s p e c i a l i d e nt i f i c a t i o n wi t h, a n d spe c i a l use
f o r , c hildren and you th.

We are s e e i n g that t oni g h t wi t h

the stu de nt mu s ic al grou p s who a re spo t l igh ting the real
spirit and substa nce o f this reded i c ati o n c e r e mo n y .

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le c tures a n d musi c a l ev e n t s dur i n g t h e ear l y d a y s o f the
aud i torium .

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wh ere h e cou ld app re ci a t e th e mus i c and ex p e rience , f o r a
ve r y shy ma n , the feel i n g of sharing , unno t i c ed, i n a c ommo n
cu l tural ac tivi t y with peop l e .

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seat s ton i ght.

I s us p ec t if h e we r e , howe v er, h e wo ul d b e

pl eased, p l e a sed wi th h ow h i s o r i ginal g i f t h as b ene f i ted
t h e community, p l ea s ed wi t h t hese young p e o p le , a nd pl ea s e d
wi t h how a l l of u s , this e v e n i n g , are re d e d i c ati n g t he
a u d i t o r i um t o se r v e t he g e n e rati o n s wh o wi l l , in t u rn,
fo ll ow u s upon th is s t a g e .

7

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Remarks by
Dr. Russell G. Mawby, President, W. K. Kellogg Foundation
at the
Conference on Rural Community Development Education
Raleigh, North Carolina
March 27, 1974
I

It is a pleasure indeed fo::r me to be with yot'. for t.hLs evening session
ot your ConferencE on Rural Community Development Education.

Before joining

t.he Foundat.I cn staff in 1965, I served as a member of the faculty of the
College of AgiLcu.Ltur e of Michigan State University. ,-lith particular responsibilities in the Cooperat.Lve Ext.ens i on Service.

Rural community develop-

ment was then, as now, a major topic of discussion and I participated in
many similar seminars.

AQditionally, in my earller responsibilities with

the Foundation, I had the pleasure of visiting many of your institutions and
meeting with gr oups like this, concerned with s imilar problems.

Thus, I wel-

come this opportunity of seminaring on current issues and plans relative to
rural development.
Dr. Horne, in extending the invitation for me to be with you this evening,
suggested that my remarks should be concerned with the role of private foundations in community rural development .

Certainly, for this group, there is no

need for me to define rural community development.
been defined, re-defined, disected, debated .

It is a term that has

Any of the several definitions

which were used during the afternoon session are quite acceptable to me.
of them emphasized that the concept is broad and complex, encompassing
virtually the total concerns of man.

All

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e
.
Ap
r
i
va
te f
o
u
n
d
a
t
i
o
nh
a
sb
e
end
e
f
i
n
e
dby on
e ob
s
e
r
v
e
ra
s"
ani
s
l
a
nd o
fmon
ey
,
e
n
t
i
r
e
l
ys
u
r
rounded byp
eop
l
ew
ho w
an
t som
eo
fi
t
." Mo
r
e s
e
r
i
o
u
s
l
y
,a p
r
i
v
a
te
foun
d
a
tioni
sb
e
t
t
e
r ch
a
ra
c
t
e
r
i
z
e
da
s"a p
r
i
va
t
e
,n
o
n
p
r
o
f
i
to
rg
a
n
i
z
a
t
i
o
n
e
s
t
a
b
l
i
s
h
ed t
op
rov
ide a s
y
s
t
em
a
t
i
c andre
s
u
l
t
y
i
e
l
d
i
n
gp
a
t
t
e
r
no
fg
i
v
i
n
gto
a
i
dsoci
a
l,e
d
u
c
a
t
i
o
n
a
l
,c
h
a
r
i
t
a
b
l
e,c
u
l
t
u
r
a
l
,o
ro
t
h
e
ra
c
t
i
v
i
t
i
e
ss
e
r
v
ing
t
h
ec
ommon w
e
lfa
re.
"
Br
o
a
d
l
y
,t
h
e
rea
r
efivec
l
a
s
s
i
f
i
c
a
t
i
o
n
so
fp
r
i
v
a
te fou
n
d
a
tio
n
s. I am
u
r
eyou c
ani
d
e
n
t
i
f
yex
amp
l
e
so
fe
a
chinyou
r ownex
p
e
r
i
e
n
ce o
rl
o
c
a
l
i
t
y
:
s
A.
	 T
h
ef
am
i
l
yf
o
u
n
d
a
t
i
o
n
,t
h
ep
h
i
l
a
n
t
h
r
o
p
i
cm
e
ch
an
i
sm fo
rc
h
a
r
i
t
a
b
l
e

g
i
v
i
n
gby a s
i
n
g
l
ef
am
i
lyo
rf
am
i
l
yg
roup
. Mo
s
t f
am
i
lyfound
a
t
i
o
n
s
a
r
er
e
l
a
t
i
v
e
l
ysm
a
l
l
,hav
eno p
r
o
f
ess
i
o
n
a
ls
ta
ff
,m
aylimi
t
t
h
e
i
r
g
r
a
n
t
st
oc
e
r
t
a
i
na
r
e
a
so
fin
t
e
res
to
r pu
rp
o
se
, and gener
a
ll
ya
r
e
l
i
m
i
t
ed i
nt
h
e
i
rg
eog
r
aph
ic s
cop
eo
fa
c
t
i
v
i
t
y
.
B.
	 Th
e commu
n
i
t
yf
o
u
n
d
a
t
i
o
n
,a m
e
ch
an
ismbyw
hi
c
hv
a
r
i
o
u
s dono
r
sc
an
g
i
v
et
oco
mmun
i
ty pu
rpos
e
s
. T
hecommuni
t
yf
o
u
n
d
a
t
i
o
nha
s its own
boa
r
do
ftr
u
s
t
e
e
s, whoh
averespon
s
ib
ilityfo
r adm
i
n
i
s
t
r
a
t
i
o
no
f
t
h
efund
sp
rov
id
edt
oi
t
by gi
f
t
o
rb
e
q
u
e
s
t
. Inadd
i
tiont
oa
d
m
ini
s
t
e
r
i
n
gfund
sg
i
v
e
nf
o
rspec
ifiedpu
rp
o
s
e
s,t
h
ebo
a
rd d
e
t
e
rm
in
e
s
t
h
euse o
ft
h
e in
com
efrom i
t
s gene
r
a
la
s
s
e
t
sinr
e
l
a
t
iont
ocom
mun
i
ty prob
l
em
sand n
e
ed
s
. I
ni
t
sc
h
a
r
t
e
rt
h
eg
eog
r
aph
i
cs
cop
eo
f
a co
mmun
ity foun
d
a
t
i
o
n
'
si
n
t
e
r
es
ti
sp
resc
ribed
.
any
spon
s
or
e
dfo
und
a
t
i
o
n
,the c
h
a
r
i
t
a
bl
ea
rm o
fabus
in
e
s
s
C
.
	 Th
e comp
co
rpo
r
a
t
i
o
n
. Su
ch fou
n
d
a
t
i
o
n
su
s
u
a
l
l
yh
av
e a boa
r
dm
ad
e up o
f
o
f
f
i
c
i
a
l
so
ft
h
espon
so
r
ingc
o
r
p
o
r
a
t
i
o
n
. Th
e prog
r
am a
reaso
f

�3
in
t
e
res
t m
ayb
ep
r
e
s
cr
i
b
e
dan
dv
e
r
yo
f
t
e
nt
h
eg
r
a
n
t
s ar
em
a
d
et
o
co
mmu
n
i
t
i
e
sin w
h
i
ch t
h
eco
r
p
o
r
a
t
i
on c
a
r
r
i
e
so
ni
t
sc
o
r
p
o
r
a
t
e
bus
in
essa
c
t
i
v
i
t
i
e
s
.
p
e
c
i
a
l-pu
rpo
s
ef
o
u
n
d
a
t
i
o
n
s, es
tab
lished by e
i
t
h
e
ri
n
d
i
v
i
d
u
8
l
s01
'
D
.
	 S
g
roups
,w
i
th v
e
r
ys
p
e
c
i
f
i
cpu
rpose
si
nm
ind
.

T
he
s
em
a
yr
e
l
a
t
et
o

r
e
s
e
a
r
c
hi
n
t
e
r
e
s
t
s
,p
rog
r
am ac
tiv
itie
s
,r
e
l
i
g
i
o
u
spurp

e ~

0
1

a
n
y

s
p
e
c
i
a
lcon
ce
r
no
ft
h
e dono
r
s.
E
.
	 G
en
e
r
a
l
-pu
rpo
s
e foun
d
a
t
i
o
n
s
. Th
e
se a
r
et
h
el
a
r
g
ep
riv
at
efound
a
t
i
o
n
s
, m
a
ny o
f w
h
ich y
ou w
i
ll re
cogn
i
z
e
--Fo
rd
,R
ocke
fe
l
l
e
r, C
a
r
n
eg
ie
,
DUke
,K
e
l
l
o
gg
,K
r
es
ge
,D
an
for
t
h
. Th
e
se fo
u
nd
a
t
i
on
s hav
eb
ro
a
d pu
r
po
s
e
s,w
i
t
hp
r
i
o
r
i
t
i
e
se
s
ta
b
l
i
s
h
e
dby bo
a
rd
so
ft
r
u
s
t
ees o
n a con
t
i
n
uingb
as
isinres
pon
s
et
os
o
c
i
a
lch
ang
e andn
e
ed
. T
hey t
e
n
dt
o
b
ea
tl
e
a
s
tn
a
t
i
o
n
a
li
nte
rm
so
fgeog
raphi
cscopeo
fin
te
re
s
t.
fp
r
i
v
a
t
ep
h
i
l
a
n
t
h
r
o
p
y th
rougha f
o
u
n
d
a
t
i
o
ni
sanAm
er
i
c
an
T
he con
ce
p
t o
innov
a
t
i
on
. I
ti
sa p
a
r
to
fth
eAm
er
i
c
a
np
l
u
ra
l
i
s
t
i
cap
p
ro
a
cht
op
r
ob
l
em
s,
o
rt
h
ep
ri
v
a
t
es
e
c
t
o
rt
ocon
tribu
tein a sy
s
t
em
a
t
ic and d
i
s
t
in
c
t
i
v
e
aw
ay f
w
ayto h
um
a
nw
e
ll-b
eing
.
I
d
e
a
l
l
y
,t
h
ef
o
l
l
o
w
ing ch
ar
a
c
te
r
i
s
t
i
c
sdesc
ribe f
o
u
n
d
a
t
i
o
na
c
tiv
iti
e
s:
A.
	 Found
a
ti
o
n
sa
r
e apo
li
tica
l an
da
dv
oca
t
eno p
a
r
t
i
c
u
l
a
rapp
r
c
a
cbto
s
o
l
v
i
n
g hum
an
iti
e
sp
roblem
s(op
en
-m
in
d
ed
).
B.
	F
o
un
d
a
ti
o
n
sh
ave t
h
ep
o
t
en
ti
a
lfo
r'
l
u
i
c
kan
d im
ag
i
n
a
t
i
v
ere
s
p
on
s
e
t
oi
d
e
n
t
i
fyem
e
rging n
ee
d
s. V
e
ry o
f
t
e
nthe
irr
e
s
p
o
n
s
ec
anb
em
e
re
imm
e
d
i
at
ethan e
ith
e
rthe m
o
re c
um
b
e
r
s
o
m
epr
o
c
e
s
so
fg
o
v
e
r
nm
en
to
r
t
h
ed
i
f
f
i
c
u
l
t
i
e
so
fd
ec
i
s
i
o
n by i
n
d
u
s
t
r
y(
respon
s
ib
l
e,f
le
x
ib
le
)
.
C.
	B
yn
a
t
u
r
ethero
leo
ffound
a
t
i
o
n
sist
osuppo
r
ti
n
n
o
v
a
t
i
v
ev
e
n
t
u
r
e
s
.
T
h
e
yrep
r
e
s
e
n
t soc
i
a
l"
r
isk
"c
a
p
i
t
a
l
. Inte
rm
so
fac
c
ou
nt
a
b
ility
,

�4
fo
und
a
ti
o
n
sa
r
ere
s
pons
i
b
l
etos
o
c
i
e
t
ya
t

ar

e~

no
thav
in
gt
o

con
f
ron
ts
to
ckh
o
l
d
e
r
sa
tt
h
enex
t an
nu
a
l m
ee
t
in
go
rvo
te
r
sa
tt
h
e
e
c
tion
.
n
ex
t el
at
i
o
n
sc
ancon
ce
n
t
r
a
t
ede
l
i
b
e
r
a
t
e
l
yandcon
si
s
ten
t
l
y and i
n
D.
	 Found
v
a
r
i
ed w
aysto m
ak
ea s
i
g
n
i
f
i
c
a
n
t im
p
ac
t.
I
I

Incon
s
i
de
ring t
h
er
o
l
eo
fp
r
i
v
a
t
efound
a
t
i
o
n
s inr
u
ra
lc
o
mmun
i
ty d
eve
l
o
p
i
ts
e
em
sfa
ir t
os
t
ar
tw
it
htwo g
en
e
r
a
lo
bse
r
va
ti
o
n
s
.

e t~

r t~

fou
nd
a
-

tionsu
ppo
r
t w
i
ll b
ef
o
rinno
v
a
ti
v
eu
nde
r
ta
k
i
n
gs i
nc
o
mmu
n
i
ty d
ev
el
o
pmen
t.
I
ngene
ra
lt
h
issuppo
r
tw
ill b
ef
o
re
xp
e
rim
e
n
t
a
le
t

~

rt ~

mod
e
l demon
s
tr
a
-

e
f
f
or
t
s wh
ichhop
ef
u
l
l
yh
ave a "m
u
ltip
lie
r" po
te
nt
i
a
l
. Found
at
i
o
n
s

s
imp
l
ydo no
th
av
e th
em
a
g
n
i
t
u
de o
f fund
sne
c
essa
r
yf
o
rope
r
a
ti
o
n
a
l

upp rt ~

f
o
rw
e
lf
a
r
epro
g
r
am
s
,f
o
ra
s
s
i
s
t
a
n
c
eto ev
e
rycomm
u
n
i
t
y
. S
e
cond
, fo
u
nd
at
i
o
n
suppo
r
ti
nru
r
a
l commun
i
ty deve
l
o
pm
en
t w
i
ll belim
i
t
e
d
.C
o
n
tra
ry t
ot
h
eim
ag
e
o
fg
i
ga
n
t
i
cfo
unda
t
i
o
n re

ur e ~

a
c
t
u
a
l
l
yt
h
e fun
d
s av
aila
b
l
et
ofou
n
da
t
i
o
n
s

nr
e
la
ti
o
nt
on
at
i
o
n
a
lneed
s
. T
h
eb
e
s
t in
fo
rm
a
tio
na
v
a
i
l
ab
l
ei
n
d
i
a
re sm
a
ll i
c
a
t
e
st
h
a
tthe
rea
reabou
t 27
,000foun
d
a
ti
o
n
si
nt
h
eUn
i
t
ed S
tat
e
s
,w
i
th agg
r
e
g
a
te cap
i
ta
lr
e
so
u
rce
so
fabou
t $27b
i
l
l
i
o
n
. T
he
s
einv
es
t
m
en
tp
or
t
f
o
l
i
o
s
e
th
ings
l
i
g
h
t
l
yov
er $2b
i
l
lionin
p
rodu
ce som

e~

t
h
eba
sisfo
rg
r
a
n
t
s

m
ade by fo
unda
t
i
o
n
s. T
hos
efi
g
u
r
e
ss
e
emla
r
geandim
pr
e
s
s
i
v
e un
ti
l the
ya
re
np er
pu
ti

pe t

e~

fo
r ex
am
p
leinr
e
l
a
tio
ntof
e
d
e
r
a
le
xpen
d
i
t
u
r
e
s
. T
oi
l
-

l
u
s
t
r
at
et
h
i
sp
o
in
t
,t
h
et
o
t
a
lca
p
i
ta
lasset
so
f fo
u
nda
t
ion
s ($27b
i
l
l
i
o
n
)
i
ss
l
i
gh
t
l
yle
s
sth
ant
h
eamoun
t sp
en
tby t
h
eU
.S
.D
ep
a
r
tm
en
to
f H
e
a
l
t
h
,
du at

~

andWe
l
f
a
re i
na s
ix
m
on
t
h
sp
e
riod
.

Bu
t wh
i
lep
r
i
v
a
t
efo
und
a
tionr
e
s
o
u
r
ce
sa
r
er
e
l
a
t
i
v
e
l
ysm
a
l
l
,as a
ll o
f
o
me
x
p
e
r
i
e
n
ce
,p
r
i
v
a
te g
ran
td
o
l
l
a
r
sv
er
yof
t
e
na
r
ec
ritic
a
l and
u
s knowfr
c
a
t
a
ly
t
icin p
r
ovid
ingfo
re

p er

e tat

~

e
xp
lo
ra
t
i
on
,r
e
-d
i
r
e
c
t
i
o
n
,ch
ang
e
.

�I hav e no survey information whi ch indicates what foundations are now
doi ng in the area of r ural community de velopment.

My subjective a ss essment

would be, howev er , that coll ectiv el y less is b eing done than should be in
r elation t o the significance of rural probl ems in our society . . If my sub j ective observation i s cor r ect , bo th of u s must a s sume some responsibility :

the

foundation de c is ion makers who may not have given a dequat e emphas i s to r ural
pr oblems, and those of you who are directly engaged i n r ural dev el opment but
who have not communicated the nat ure , urgency , a nd needs of your effort s.
You wou l d know b et t er than I the involv ement or support provided by
pri vat e f oundations which have local a nd regional scopes of i nt er e st .

At

the nat ional level , I wi ll use only one f oun dat i on , t he one with wh ich I am
a s soc i ated , t o illustr at e t he long-t erm involvement of a privat e foundation
i n r ural community devel opment.
The Kellogg Foundation wa s established in 19 30 a nd , duri ng i ts f i r st
deca de of oper a t i on , concent r at ed i t s ef f ort s in seven count i es o f s outhc entral Mi chi gan .

The maj or thrust of the Mi chi gan Commun i t y Health Program

wa s t o a s s i st the count i e s in improving health car e available to rural peopl e ,
through the e s tabl i shment of pUbli c healt h s ervices , county de part ments of
heal t h, out l y i ng ho s pi t al s and he alt h c ent er s, and pUblic health educat i on.
As a r el a t ed ef f ort , the Foundat ion assisted in the improvement of rural
educat i on t hrough the establishment of co nsolidated agr icul t ural high schools .
The conc er n with the qualit y of l ife in the country s i de has continued to be a
major, though not ex cl u s i v e , pr eoc cupation of t he Foundation .
To illustrat e var ious Foun dat ion act i v i t i e s ov er the pa st decade a nd a
half , I will s i mply l ist a number of projects to which we have pr ov i ded substa nt i al support.

Det ailed informat i on can b e provided upon reque st.

��7
As a gr ant - maki ng f ounda tion, our role is t o r e spond to r e ques t s f r om
commun i ties a nd ins t i t ut i ons.
"peddl e . "

We do not de sign progr ams whi ch we t ry t o

While our r ol e is r eal l y not completely pa s s ive in progr amming ,

I woul d empha s iz e t o you t hat i n a sens e , t he role of grant-maki ng foundations in r ural communi t y devel opment cannot b e mor e than you want- -or permi t-i t to be .

III

I think i t will be u s ef ul f or me to shar e wi t h you some ob ser vat i ons
r egardi ng t he proposal s we r eceive whi ch are rel at ed to r ural communit y
de v elopment.
1.	 We r ec ei v e many proposals f or support of studi es a nd re sear ch , but
whic h have no provi sion for implementat ion or foll ow-through.

I

c er tai nl y ag r ee that we need to know mor e but we also feel that
"we know b et t er t han we do . "

Some f oun dations a nd other f un ding

sourc es concentrat e exclusively upon res earch and woul d be
rea sonable s ources of su ch support .

Howev er , i f you are s eeki ng

pr ivate suppor t , you should do some a nalys i s of t he area s of int er est and general ph i l o s ophy of t he f oundat ions whi ch you appr oach.
If you do your homework r egar di ng the Kell ogg Foundat i on , you ' ll
kno w t hat our commi t ment i s t o the "appl i cat i on of kno wl edge t o
t he problems of pe ople. "

Our pr eoccupation is with knowl edge

ut ili zat i on i n new and innova t i ve ways t o addr es s significa nt
soc iet al conc er ns .

I t i s our feeling t hat "what could a nd should

b e i n r ural Amer i ca is something better t ha n what is. "
2 .	 Many pr opo s als s eek support f or "mor e of t he same."

As I empha s i zed

earlier , the pr i vat e f oundat i on r ole is support of i nnovat ive and

�8
expe
rim
en
t
a
le
f
f
o
r
t
s
. T
h
ec
o
n
stra
in
t
simpo
s
edb
yw
i
s
es
t
e
wa
r
ds
h
i
p
o
flim
i
tedr
e
s
ou
r
c
e
sp
r
ev
en
tc
o
n
tr
i
b
u
t
i
on
s to o
p
e
r
a
ti
o
n
a
l suppo£
t
o
r
	f
o
rt
h
er
e
p
l
i
c
a
t
i
o
no
fapp
ro
a
ch
e
sw
h
ich h
av
ea
l
r
e
ady been demon
s
t
r
a
t
e
ds
u
c
c
e
s
s
f
u
l
l
y. Wh
i
l
e th
ep
ro
p
osa
lm
a
yb
en
ewfo
r yo
u
rc
om
m
un
i
ty o
r i
n
s
t
i
t
u
t
i
on andm
a
yb
ewo
r
thw
h
i
l
e
, gen
e
r
a
l
l
yp
r
i
v
a
t
e
suppo
r
tf
roma n
a
t
i
o
na
lfound
a
t
ionwou
ld no
t be a
v
a
i
l
a
b
l
e
. Ins
um
ma
r
y, m
an
yp
ropo
s
a
l
sw
es
e
ere
la
tingt
or
u
r
a
lc
omm
u
ni
t
yd
ev
e
lopm
en
t
a
r
e
	no
t inno
va
t
i
v
eo
rn
ew
.
3.
	I
nm
any i
n
s
tan
ce
s
,t
h
ep
rog
r
amwh
i
ch i
sprop
o
sed i
sin
ad
eQ
ua
tet
o
thep
rob
l
emb
e
i
n
gd
e
a
l
tw
i
th
.

M
o
s
t s
i
g
n
i
f
i
c
a
n
tpr
o
b
l
ems i
nr
u
r
a
l

co
mmun
i
tie
sa
r
ecomp
l
ex
,d
i
f
f
u
s
e
,i
n
t
e
rr
e
l
a
t
e
d
,m
u
lti-d
isc
ip
lin
ar
y
,
gene
r
a
l
i
z
ed,p
e
rm
e
a
t
in
g
. In c
o
n
t
r
a
s
t,t
h
es
o
l
u
ti
o
n
sp
ropo
s
ed a
re
o
f
t
e
ns
im
p
l
i
s
t
i
c
,d
is
c
ip
li
n
e
-o
rien
te
d
, sp
e
c
i
f
i
c
,c
i
r
cum
sc
ri
b
e
d
. T
o
o
o
f
t
e
nt
h
ep
ropos
edp
rog
r
am isd
e
a
l
i
n
ga
tt

~

f
r
i
n
g
e
s
,r
a
t
h
e
rt
h
a
n

w
i
th co
r
ei
s
s
u
e
s
.T
h
ep
rop
o
s
a
lsa
r
eth
u
si
n
a
d
eQu
a
t
et
ot
h
eta
sk
t
h
e
yp
ropos
et
opu
r
su
e.

4
.
	M
any p
r
o
p
o
s
a
l
sa
r
eba
sed o
n
-o
ro
r
i
e
n
t
e
dt
o
--i
n
s
t
i
t
u
t
i
o
n
a
lo
r
d
isc
ip
lina
r
yn
e
ed
so
rg
oa
l
s, no
to
r
i
e
n
t
e
dt
ot
h
ep
rob
l
em
so
fp
eop
l
e
andcommun
i
tie
s. S
u
ch p
ropo
sa
l
so
f
t
e
ng
r
owou
to
ft
h
ei
n
t
e
r
e
s
to
f
ad
ep
a
r
tm
en
t, ana
dmi
n
i
s
t
r
a
t
i
v
eu
n
i
t
,o
r ac
l
u
s
t
e
ro
ff
a
c
u
l
t
yand
re
la
tet
ot
h
e
i
rn
e
ed
so
rg
o
a
l
s.
a
t
ion
sa
r
ep
r
obl
em
-andp
eop
l
e
o
r
i
e
n
te
dinth
e
i
r
Mo
s
t found
p
rogr
amm
inganda
r
ei
n
t
e
r
e
s
t
e
di
np
ropo
s
alswh
i
ch a
re s
im
i
l
a
r
l
y
concer
n
ed
.
D
r

F
i
n
a
l
l
y
,I w
ou
lds
h
a
r
ew
i
th you afewc
a
n
di
dc
omm
en
t
sreg
a
rd
ing c
o
l
l
e
ge
s
o
fag
ric
u
l
tu
reandru
r
a
l co
mmunity d
eve
lopm
en
t
. V
e
ry o
f
t
e
nt
h
et
e
rma
g
ricu
ltu
re

�9

i s r egarded a s synonymous wi t h rural .

Wher ea s thi s to a substantial ext ent

may have b een t r ue at the t ime colleges of agr icult ure were originally establi shed, wi th the passage of time t he conc ep t of a gr i culture has narr owed.
This evolut ionary change is important to r ec ognize as we consider the rol e
of agricultural colleges in r ural development.
For per s pect ive i t is u seful t o t urn back t o the per i od i n hi stor y more
t han a c ent ury ago when what i s per haps our country 's onl y or i gi nal idea i n
higher ed uc a t i on- - the l and-gr a nt sy st em- - was con c eived .

As Dr . Bishop i ndi -

cat ed i n hi s remar ks , the land- grant i ns t i tut i on s wer e r eall y conc ei ved a s
r ural de velopment i nstitutions.

As t he original coll eges of agr i cult ure

matured , the prof i le of interest broadened t o encompa s s mor e fully t he r a ng e
of huma n co nc er ns :
1 850 (1862 ) - a concer n f or f arming and f arm people , t o make the advantag es of higher education available to t he sons a nd
daught er s of farmer s and the working clas s e s , t o direc t
t he at t ent ion of such i nst i t ut i ons t o the probl ems of
earning a l i v i ng a s wel l as l iVing a life.
1887

_.. t hen , t he reali zat i on we didn't kno w enough , so r e s earch

1898

- a concern f or the quality of family life, s o home economi c s

1 90 0

- a conc er n t hat t r a di t i onal schooling wa sn ' t pr epar ing
youngsters f or the ki nds of l i ve s t hey would lead, so
Boys an d Gi r ls Cl ub work , now 4- H
t he establi shment by colleges of agr i cultur e of department s
of r ural education a nd of r ural soc iology , conc erned with
t he well - b ei ng of r ural folks

1914

- to make the r esourc es of the campu s avail able t o all ,
Extens ion .

�10

I n	 t h e year s sinc e , a lot of changes hav e occurr ed :
1.	

We hav e moved f r om an a gr ar i an to an ur ban i zed soci ety .

2.	 The land- gr ant universiti e s, i n wh i ch agriculture wa s originally
domi nant, hav e b ecome complex institution s .

Today agr i cultur e is

a smaller pa r t of the total ac a demic scene .

3.	 Societal goals have gr adually ch anged, i ncluding a shift f rom a
preoc cupation wi t h the mat eriali stic " s t a ndard of living" to a
concept of the " qual i t y o f life . "

4.	

As a gr iculture ha s pr ogre s s ed , t h ere ha s been a specia l i zat i on and
fr agment a t ion-- i n the struc t ur e of colleges and depa r t ment s , in
the f abr ic of r e s earch , i n the industr y of farming , in the ma ze
of f arm organi zat i ons and institutions whi ch serve a gricul t ure .
The col leg es of a gricult ur e have pr ogressively nar rowed thei r s cope
of concerns to an almost ex clus i v e preoccupation now wi th a gricul t ura l production and clo s ely rel a t ed a ctivitie s , with le s s er
concer n f or problems of the f ami l y , of h ealth car e del iver y , of
s oc i a l ins t i t ut i ons and s er v i ces , of education .

And unf or t unat el y,

wh i l e college s of agr i cultur e have dropped t he s e i ssues f rom the i r
agenda , the uni vers i t i e s of whi ch a gri cult ure i s a part have not
assumed t h e s e respons i bili t i e s in t he mor e complica t ed or ga ni za t i onal
s truct ure.

To ill u str ate , mo st co l l eges of educat i on do not giv e

major attent i on t o rural school i ng a nd educat i ona l oppor t uni t i es,
most col l eges of medic i ne do not co ncern themselves i n any comprehensive way wi t h r ural health car e deliver y .
Fr om all of t hi s , I would sha r e wi t h you three " danger ous gener a l i zat i ons . "
I know you will r es pect t hem as SUCh.

They are bas ed on a ho st of impr ess i ons ,

�11
contac ts, and exper i enc es fr om throughout the count r y .

I do not know t he

ext ent t o whi ch they may b e de s cr i pt i v e of your own i nstitut i on s or of t hi s
r eg i on.
Gener ali zation No. 1.

Most col leg es of agr i culture are not real l y

con c erned wi t h rural communi ty development .
Speaking at a North Central Regional Conf erenc e on Rural Development
i n May, 1962 , Dean R. L. Kohls of Purdue Univer sity, i n discus sing the organization of un i v ersity per so nnel to deal wi th r ural devel opment, ob s er ved
that "the mo st important ac t i on is f or deans, di r ectors of experiment st at i ons
and ext en sion services , a nd other faculty leader s to make the vis ible decis i on t hat rural communi t y de velopment is an ar ea of high concern an d
import anc e t o rural people and that evolving national policy wi l l make it
a vali d mi s sion for teaching, res earch, and Ext ens i on a t t ent i on."

It i s my

impr e ssion t hat ver y few, i f any , colleges of agri cultur e hav e made t his
commi t ment .
Speaki ng at t he same conferenc e, Dr . Earl Heady of Iova State University
commented , " No land-grant university has put r ura l deve.Lopmerrt as the rna,jor
it em on i ts agenda of affairs pres errt ed to the st.at e . t,
Ther e is little ev i dence tb_at e i ther colleges of agricultur e

01'

the

univer sit i es of whi ch t hey are a part have given a sense of -priority and
urgency to rural problems .
Generalizat ion No . 2 .

Most colleges of agricuture are not equi pped to

deal ad equately with the br oad r a ng e of issues encompas s ed i n r ural community
development , issue s i ncluding health car e deli ver y, education , bu s ine s s and
indu stry , political i nstitut i ons , s oc ial s ervic es.

While fac ulty members wi th

br oad respon s i bi l it i e s a nd titles in commun ity development can prov i de leade rship , the knowledg e r e sourc es of the l ar ger university must be br ought to bear .

�12
Generali zatio n No. 3 .

The inadequacy of resourc es within colleges

of agriculture is compounded by the organizational rigidities of most
univer sities.

The typical Extension Service, which may have a community

development component, simply does not have available to it the intellectual
and technical resources of the university at large .

This circumstance is

f urther compounded by an "insular mentality" of many colleges of agriculture
which seem t o set them as ide from the main st ream of academic life.
If, in fact, there now really is a revival of interest in rural affairs
on the part of colleges of agrIculture, it ie unfortunate that this revival
has come so late.

How much easier· f.t wou.ld have been for these colleges to

mount significant programs in the gr owt h decades of the 50 's and 60's, when
new funds were available on an additive basis.

Now , while I am confi dent

that additional funding can still be secured if proper approaches are made to
funding sources, i nc luding legislatures andthe Congress, these additive Eesources are c er t a i nly limited and in many cases, rural community development
will be addressed only through the reallocation of existing resources.

ThUS,

admini st r at i v el y , it may be much more dif f icult for colleges of agriculture
to embark on major rural community development programs than would have been
true in an earlier day.

v
I n reflect i ng on the concern of this conference, I see a parallel in
the colleges of medicine .

These colleges have become increasingly fo cused

upon issues of medical s c i ence and technology, not upon problems of the
health of people and health care delivery.

Encouragingly, there is now

ev idenc e i n a number of colleges t hat this fo cus is changing, recognizing
more fully and realistically that the ultimate mission of medicine is to
s erve human health needs.

�13
S
im
i
l
arl
y
,c
o
l
l
e
g
e
so
fa
g
r
i
c
u
l
t
u
r
eh
av
ei
n
c
r
e
a
s
i
n
g
l
yc
o
n
c
e
n
t
r
a
t
e
don
t
h
esci
e
n
c
eandt
e
c
h
n
o
l
o
g
yo
fag
r
i
c
u
l
t
u
r
a
lp
r
o
d
u
c
t
i
o
n. Now i
t
issu
gge
s
t
e
d
t
h
a
tt
h
e
ym
ay b
e
com
ei
n
c
r
e
a
s
i
n
g
l
ycon
c
e
r
n
e
dw
i
t
ht
h
ep
rob
l
em o
fr
u
r
a
l
p
eop
l
e andcommun
i
t
ie
sa
sw
e
l
l
,r
e
c
o
g
n
i
z
i
n
gt
h
a
tt
h
ev
i
a
b
i
l
i
t
yo
ft
h
ea
g
r
i
c
u
l
t
u
r
a
ls
e
c
t
o
ri
so
n
l
yon
e compon
en
to
fr
u
r
a
ll
i
f
e
. Wh
i
l
e i
t
m
ay n
o
tb
e
t
h
er
o
l
eo
ft
h
ec
o
l
l
e
g
eo
fa
g
r
i
c
u
l
t
u
r
et
os
e
r
v
et
h
e
s
en
e
ed
sf
'u
.L
l
.y, t
h
e
i
r
l
e
a
d
e
r
s
h
i
pm
ay b
ec
r
i
t
i
c
a
l
l
yim
p
o
r
t
a
n
t
,f
o
rt
h
e
r
edo
e
sn
o
t app
e
a
rt
ob
e any
o
t
h
e
rf
o
c
a
lp
o
i
n
tw
i
t
h
i
nt
h
eu
n
i
v
e
r
s
i
t
yf
o
rt
h
er
u
r
a
lv
o
i
c
et
ob
ee
x
p
r
e
s
s
e
d
.
I subm
i
ttha
.
tt
h
eev
id
en
c
e i13 n
o
ty
e
ti
nr
e
g
a
r
d
i
n
gt
h
ecomm
i
tm
en
to
f
c
o
l
l
e
g
e
so
fa
g
r
i
c
u
l
t
n
r
et
or
u
r
a
ld
ev
e
lopm
en
t
, and t
h
e
i
re
f
f
e
c
t
i
v
e
n
e
s
si
n
d
e
a
l
i
n
gw
i
t
ht
h
i
sa
r
e
a
. I
ti
sen
cou
r
ag
in
gindeed t
h
a
ts
em
in
a
r
sl
i
k
et
h
i
s
a
re be
ingh
e
l
d
,a
l
t
h
o
u
g
hi
ti
su
n
f
o
r
t
u
n
a
te
a
n
dp
e
rh
ap
ss
i
gn
if
icant
tha
t
ft
h
o
s
emo
s
t invo
lv
edi
nk
ey d
e
c
i
s
i
o
n
s andi
nt
h
ea
l
l
o
c
a
t
i
o
no
fr
e
m
any o
s
o
u
r
c
e
sa
r
en
o
th
e
r
e
.
Sp
e
ak
ing f
o
rt
h
eW
. K
. K
e
l
logg Found
a
t
ion, w
ew
i
l
lc
o
n
t
i
n
u
et
obe v
e
r
y
mu
ch i
n
t
e
r
e
s
t
e
dandi
n
v
o
l
v
e
di
nru
r
a
lcomm
u
n
i
t
yd
ev
e
lopm
en
t
. We have app
re
ci
a
tedt
h
eoppo
r
t
u
n
i
t
i
e
so
fw
o
rk
ing w
i
t
hm
any o
fyou andyou
ri
n
s
t
i
t
u
t
i
o
n
s
i
nt
h
ep
a
s
tan
dl
o
o
kfo
rw
a
r
dt
of
u
r
t
h
e
ro
p
p
o
r
t
u
n
i
t
i
e
sf
o
rc
o
l
l
a
b
o
r
a
t
i
v
e
e
f
f
o
r
tint
h
ef
u
t
u
r
e
. M
y hop
ef
o
rt
h
i
scon
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                    <text>/

G'~

Re~~r ks by Dr. Russell G. Mawby
Preside Lt, W. K. Kellogg Foundation
at the Dedication o~ the Center for Contiuuing Education
Columbia University
New York, New York

.,/

.,-

Ma r ch 29, 1972
I

I welcome this opportunity to participate in the dedication of this
Center for Continuiug Educat i on .

There i s no need for me to comment in

detail on t his handsol1.e fac ility, for all who are here must be impressed
a s I am with the new home of t he School of International Affairs, of which
this Center is a part.

I would only add my

co~pliments

and congratulations

to all who have had a part in this accomplishment--members of the Board of
Trustees, officers of the u ni v e:cs ity , and memb er s of the Faculty.

And I

would pay special tribute to Dean Cordier whose visionary, persistent, and
effective leadership have been princ ipally responsible for transforming
dr eam to reality.

L,

~

II

I

The W. K. Kellogg Foundation, more than any other private foundation,
is identified with the concept of Continuing Education :

/

c

This term, like

s o many ot h er s, i s s ubject t o various de f ini t i ons and i nt erpr etations whi ch
I do not choose to belabor.

I would simply indicate that in our thinking,

continuing education relates par t i cul ar l y to university-based, non-credit,
non - deg r e e programs of education.

Very often the identification of this

-

?ot&lt;.l1da-c.ion with Continuing Education is particularly with residential
centers, like this and the nine others we have assisted over two dec ades:

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                    <text>~~

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                    <text>....

"OX·
, YOKES, &amp; WHIPPLETREES"
Remarks by Russell G. Mawby, President
W.	 K. Kellogg Foundation
March 5, 1980
Annual Public Forum
Partners	 for Rural Improvement
Pullman, Washington
1.

I am delighted to be with you at the 4th
Annual Partners for Rural Improvement Public
Forum.
Thomas Jefferson once observed that the best
fertilizer is the footprints of the farmer between
the rows.

He referred, of course, to the importance

of personal attention and responsibility.

Although

I suspect most of you are not farmers, Jeff erson
might well have been talking about residents of
the Inland Empire and the Partners for Rural
Improvement Program, for that kind of independent
spirit and reliance on hard work is apparent in
your success.

Yours is the type of partnership
1

�for progress that in pioneer days found farmers
donating land for and helping to build rural
schools, and joining together to carve out what
is today our system of county roads.

In the cash

short economy of early America, citizens even
maintained the public roadway that abutted their
property as an option to paying taxes.

Some of

us wish we had that option today!
I thought of that on hearing of how the more
recent pioneer spirit in Eastern Washington
resulted, for example, in the taming of the steep
hillsides of the Palouse -- turning it into a
virtual garden of grain.

I thought of that

pioneer tradition in learning of PRI's ambitious,
and in most cases, successful efforts spanning a
host of cooperating institutions, rural communities
and their problems.

Teamwork -- reminiscent of

an earlier day, symbolized by oxen and horses and
2

�neighboring, and still essential to hUllian progress.
II.
I am often asked at meetings like this, why is
the Kellogg Foundation involved in rural Washington?
My answer is that the Foundation has had a long-term
involvement in rural development, wherever it was
appropriate and wherever it might help to solve
problems in a way that could be used by other
people in other regions.

The Kellogg Foundation

was established ln 1930 and during its first
decade of operation concentrated its efforts in
seven counties of southcentral Michigan.

The

major thrust of the Michigan Community Health
program was to assist the counties in improving
health care available to rural people through
establishment of public health services, including
efforts by county departments of health, outlying
hospitals and health centers, and public health
3

�education in the schools.

As a related effort,

the Foundation assisted in improvement of rural
education through establishment of consolidated
agricultural high schools.

This concern with the

quality of life in the countryside has continued
to be a major commitment of the Kellogg Foundation.
To illustrate various Foundation activities over
the past decade and a half, I could simply list a
number of projects to which we have provided
substantial support.

Such Foundation-assisted

projects have included:
the National Project in Agricultural
Communications at Michigan State University;
the National Agricultural Extension
Center for Advanced Study at the University of
Wisconsin;
the Center for Agricultural and Rural
Development at Iowa State University;
4

�the Agricultural Policy Institute at
North Carolina State University;
() the Eastern Kentucky Resource Development
Program of the University of Kentucky;
the Human Resource Development Center at
Tuskegee Institute in Alabama; and
Rural Leadership Development Programs of
Michigan State University, Pennsylvania State
University, Montana State University, the California
Agricultural Education Foundation, which involved
four state universities, and Washington State
Agricultural and Forestry Education Foundation
(Washington State University, University of
Washington, Whitman College and Whitworth College).
These are just a few of the major rural
development initiatives assisted by the Kellogg
Foundation and are, of course, in addition to
support of the PRI project.
5

One of the PRI

�partners, Wenatchee Community College, recently
received a separate grant from Kellogg as part of
a national program to encourage development of
local community resources centers in urban and
rural areas.
These all are projects which we categorize
as part of the Foundation's broad program in
agricultural and rural affairs and are those most
directly related to rural community development.
In addition, many of the projects ln the Foundation1s
other two major program areas -- health and
education -- are concerned with improving health
care delivery and educational opportunities in
rural America.

Historically, the Kellogg Foundation1s

commitment has been to the "application of knowledge
to the problems of people."

We have focused on

knowledge utilization; and new, innovative ways
to address significant social concerns.
6

It is

�our feeling that "what could and should be in
rural America is something better than what it
is."
III.
Certainly this audience is aware of America's
major rural development problems.

They are

problems which PRI is trying to deal with, in one
form or another, every day of the week.

America's

rapid economic growth in recent decades has
concentrated in large urban centers.

Our rural

communities' share of this general economic
growth is no where near that of urban and industrial
areas.
Of even more severe consequences has been
the maldistribution accompanying agricultural
technology.

Farmers with the capital to expand

land holdings and acquire more resources reflecting

7

�advanced technology have benefited from it; farm
workers with skills unadapted to other occupations
have sacrificed in real income as they were
replaced by bigger machines and capital technology.
Retailers and country towns have paid heavy costs
as their commerce and income dwindled because of
smaller farm populations and cost economies of
large-scale production and distributing operations
in agriculture.

To put it more directly, the

social environment of many rural communities has
eroded.

Declining income bases have made it

difficult -- even impossible -- to maintain
crucial health services, educational and recreational
services, and the types of general social services
all Americans lit erally take for granted.

Today,

we find too many country towns that have been, in
the words of Earl Heady in Communities Left Behind,
"scarred with crumbling dwellin gs, abandoned

8

�stores, and weed-covered streets."

Today, three

out of four of the rural poor live in small towns
and villages.

And more than 27 percent of occupied

rural housing is substandard; compared with 14
percent for urban areas.
Today, we see conflicting demands being
placed upon our rural communities.

In some

cases, rural areas are experiencing a new level
of population and general economic growth generated
by availability of natural resources for energy
exploitation.

At the same time, rural industriali-

zation will never restore equity throughout . t h e
American countryside because most country towns
and rural communities do not possess characteristics
for such natural resource, economic or industrial
development.

Indeed, economic and social well

being will continue to revolve around the surrounding
farm sector and the businesses and institutions
that serve the towns.
9

�Not long ago I visited a community hospital
in a county seat town of a rural county in southern
Michigan,

We were talking with two young physicians --

bright, competent, conscientious.

In the course

of our conversation they indicated that neither
of them was taking more patients, nor to their
knowledge were any of the other thirteen doctors
in the county.

I explained that I had moved onto

a small farm with my family and asked what would
happen if I called their office for a family
physician.

They indicated ' t h a t the response

would be, "We're awfully sorry, but we are filled
up.

If anything happens to any of the youngsters,

come to the emergency room at the hospital and
they will do what they can,"
I would suggest that the attitude of almost
casual indifference by the young physicians -- or
possibly a resignation in light of the magnitude
10

�of the problem -- is reflective of too much of
rural America today.

Whether we are a physician

practicing in a small town, county administrator,
school teacher, businessman, farmer, or feedlot
operator, we don't exhibit the type of civic self
initiative that resulted 1n that shaping of an
educational system, and network of roads for
rural America by our forefathers.

Today, if

there are health care delivery or other social
problems, we often look to the federal
government -- not locally

for answers.

We may

criticize business and industry for ignoring
their civic duties in rural America, but not look
to the farmer -- or farm organizations -- for the
same type or degree of active community involvement.
We tend to underestimate our ability to join
hands in order to solve problems.

11

�A special challenge confronts our institutions
of higher education, created and sustained as
knowledge centers in society.

In most cases our

colleges and universities -- especially land
grant universities -- have difficulty in linking
institutional resources with rural people and
rural community needs.

You, through PRI, are

making Eastern Washington an exception to these
generalities, but it may be useful to remind you
of the situation which commonly exists.

While

the rhetoric relating to r ural development ebbs
and flows, there has generally been too little
evidence that our educational institutions have
given a sense of priority and urgency to rural
problems.

Most universities are not equipped --

or are ineffectively organized in a fragmented
disciplinary structure -- to deal adequately with
the broad range of issues encompassed in rural
12

�community development, issues including health
care delivery, education, business and industry,
political structures and social services.
Most colleges of medicine do not concern
themselves in any comprehensive way with rural
health care delivery problems.

And most colleges

of education do not give major attention to rural
schooling and education al opportunities.

This

audience is familiar with related problems involving
colleges of agriculture.

When I was in Extension

work, we used to say "farmers have problems, and
colleges have departments."

As agriculture has

progress ed, there has been a specialization and
fragmentation -- in the structure of colleges and
departments, in research, in the industry of
farming, in the maze of farm organizations and
institutions which serve agriculture .

The colleges

of agriculture have pro gressively n arrowed their
13

�scope of concerns to an almost exclusive preoccupation
now with agricultural production and closely
related activities, with lesser concern for the
problems of the family, of health care delivery,
of social institutions and services, of education.
And while faculty members within a university's
college of agriculture will have broad responsibilities and titles in community development, they
are often hamstrung by organizational rigidity of
the institution itself.

We also find that the

typical agricultural research station or Extension
service simply does not have available to it the
intellectual and technical resources of the
university at large.

This is further compounded

by an insular mentality of many institutions
which seems to set them aside from the mainstream
of most community issues and needs.
14

�IV.

These deficiencies can be overcome only by
making community service activities -- Extension
work --part of the teaching function and part of
the institutional reward system at the colleges
and universities which are charged with serving
rural America.

PRI has become a significant

force in the redesign of the public service
activity in Eastern Washington.

It has become so

because all of its partner organizations are
committed, reflected by the incorporation of PRI
staff positions and budgets within the organizations,
contributions of direct salary and program funds,
provisions for faculty release time and services,
as well as other resources totaling, I am told,
more than $400,000 a year.
However, true expansion of your community
services roles, and of your organizational and
15

�program focus, will come only if PRI is capable
of moving its partners toward an expand ed strategy.
There must be as much institutional incentive
given for faculty to help their communities apply
existing knowledge to problems, as there currently
is for faculty to develop new knowledge and new
research.

You must help build an understanding

and appreciation for the role of Extension and
community service within the college and university
and you must continue to encourage expansion of
educational resources into 'the community.

Those

of you here today that are outside the university
or college structure may be particularly effective
in providing community support for such change.
PRI also needs to build upon its considerable
successes in this area:

for example, linkages

between faculty and students in the cooperatively
developed rural and urban planning programs at
16

�Washington State and Eastern Washington Universities.
And most of all, you and PRI must not lose
contact with the problems and the people you seek
to serve.

Several months ago, in Vienna, the

United Nations convened its Conference on Science
and Technology for Development .

Dr. Paul A.

Miller, former presid ent, and now a professor, at
Rochester Institute of Technology and a senior
program consultant to our Foundation, was an
observer at the conference.

Referring to techno-

logical developm ent and the need to link resources
with people's n eeds in the Third World, Dr.
Miller observed: "The repeated references (at the
conference) to the constraints of development
acknowledge that development goes nowhere without
popul ar und erstanding and participation:

adaptation

of technology to site specific situations; the
linkag es of delivery systems to local institutions;
17

�the importance of local, rural indigenous industry;
the critical need for local capacities for innovation
and entrepreneurship."
In thinking about related issues of rural
development in the United States, and right here
in eastern Washington, it occurred to me that the
situation is quite similar to that described by
Dr. Miller.

The key factor is not economic

relationships or adaptation of technology.

We

will go nowhere without popular citizen understanding
and participation.

We as individuals and as

Partners for Rural Improvement must make it
possihle for people to handle the process of
community developm ent.

To achieve that, we have

to carefully select the fabric of development
initiatives and tailor it to rural citizens'
values, aspirations, attitudes, s k i l l s and
leadership.

I know that PRI has b een doing th at
18

�through more than 85 different projects serving
rural communities and organizations over the past
four years.

Your use of task forces to assess

social impact of railroad abandonment on small
rural communities, and to examine potential
growth impact of energy development in Ferry,
Lincoln, and Spokane counties, seem to me to be
outstanding examples.

One of the reasons that

the Kellogg Foundation has been supportive of
Partners for Rural Improvement -- and one of the
reasons we believe PRI has been successful -- has
been its ability to recognize that most significant
problems in rural communities are complex, diffuse,
interrelated, multidisciplinary, generalized and
permeating.

PRI has resisted appro aches to

problems and propos ed solutions that are too
simplistic, discipline oriented, sp ecific, and
circumscribed.

PRI h 3s sought to deal with core
19

�issues rather than the fringes of community
concerns.

It has sought to emphasize the application

of existing knowledge and education in and through
its projects, and has, it seems to me, recognized
the reality that most important decisions confronting
us cannot be solved by burgeoning technology
alone, but instead are value based and value
laden.
Our ability to deal with rural problems in
the years ahead, to a large measure, depends on
the type of new organizational approaches reflected
by Partners for Rural Improvement.

A specific

example was PRI's involvement and response to a
county commission's need for a feasibility and
impact study relating to a proposed ski resort.
I have been told that a faculty member of the
local community college was identified to conduct
the study, and pertinent existillg data were
20

�procured from the regional planning commission.
State and federal agencies (including the office
of community development, state regional development committees, soil conservation service,
geological survey, and bureau of land management)
were contacted for their special expertise and
contributions.

Washington State University's

faculty in parks and recreation, wildlife management,
geology and rural sociology organized and prepared
the data.

Study results were presented through

PRI to the county commissioners; the results
formed the basis for the decision to move ahead
with the plan.

There are other, equally impressive

examples of PRI working with organizations in
natural resource development, training of governmental
officials, economic development, land use planning,
and delivery of human services.
21

�At the same time, I, for one, stand with
those citizens here in Eastern Washington and
throughout our great land, who strongly believe
that our educational institutions -- private and
public colleges, land-grant universities, community
colleges -- can and should do even more in terms
of coordinating and delivery of educational
services to and on behalf of the more than 57
million rural citizens of America; and in serving
as lead agencies in broad based, multi-agency
..
approaches to identification and resolution of

problems at the local rural level.

Each of you,

and Partners for Rural Improvement, are proving
it can be done.
You can be justifiably proud of your record
of collaboration and achievement.

We at the

Kellogg Foundation have been pleased to support
you.

I also hope and am confid ent that you and

22

�Partners for Rural Improvement won't lose sight
of what has been, and is, basic to your succ ess.
Which brings me -- at last -- to the end, and the
admittedly somewhat strange title of my remarks:
"Ox, Yokes and Whippletrees."

v.
I have a pair of oxen, -- steers trained as
the draft animal in pioneer America.

Conscious

of the pair's historic roots, I named them Yankee
and Doodle and they drive to oral commands only,
as they should.

With oxen, we use the yoke to

transform their strength to us eful energy.

With

horses, it's harness, whippletrees and eveners.
well-trained team, working together, can do the
job.

But if they are not together when they hit

the yoke or the collars, they'll work against
each oth er, with disastrous results.
23

A

�The uniqueness and the success of Partners
for Rural Improvement has been its emphasis on
the team approach in harnessing the power and the
potential of institutional and individual citizen
partnership for solution of rural problems.

The

approach is as old as the use of ox yokes and
whippletrees in America.

It is also as relevant

and as challenging as anything facing our nation
today and in the 19805.
Thank you.

24

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                    <text>" IN THE BEGINNING... "
Commencement Address
given by
Dr. Rus sell G. Mawby
President, W. K. Kellogg Fou ndation
at
Naz aret h College
Kalama zoo, Mich igan
May 1, 1976
I

It is a pleasure inde ed f or Ruth and me to b e with you at Nazareth
Colle ge f or t his Commenceme nt cer emony.
stretch back more than a de c a de.

My r elationships with Nazareth

My pr edecess or a t th e Foundation,

Dr. Emory W. Mor r is , s erve d a s a member of your Board of Tru s tee s .

I

came to know your President, Dr. Lore, very we l l when h e served a n
int ernship a t the Foundati on a s a part of his doct oral proGram of
studies.

Through the years, as t he Foundati on has had t h e privilege

of a ss isti ng Nazareth in various

~ ay s,

I have come to r esp ect thi s

ins ti tuti on an d apprec i a t e i t s stude nts , f acult y, officers , and t r ustees .
Thank y ou now for this further pl e a suJ:"e of b e ing wi th y ou today.
To you who are gradua ting, I wa nt to add my c ongrat ulat i ons to t ho s e
already expres sed.

For each of you, t his is a n occ a s ion l ong awaited, on e

of those instances in life when a person can have both a sense of satisfac tion in past achi evemen ts and a spe cial excitement f or the futur e.

By

happy coincidence your gr aduat i on y ear is a special year in the life of
our country -- our Bicent enni al ob s ervance, an anni ve rsary when we
should . reflect on ou r hi s to ry and
col le ct i vely -- to t h e f uture.
with y ou.

h er:~ t

8.!je , a nd c ctrui t --- indiv iJually an d

I fe e l pri v i l eg ed to b e s har i ng

t i~i s

day

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lt
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e who a
r
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hC
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s
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tab
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ing
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u
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u
s
t
a
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s
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t
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ewho c
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r
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swo
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r
sands
t
a
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lumn
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r
i
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n
d
s
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h
r
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s
t
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r
a
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r
t
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et
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t compon
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u
r
p
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r
a
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i
s
t
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csy
s
t
emo
fh
ig
h
e
r educa
tion
. You
re
f
f
o
r
t
sh
av
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ad
e t
h
i
ss
o
andw
i
l
lc
o
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et
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u
t
u
r
e
. To a
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s and comp
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.
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l"G
"
,
w
e know G
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s
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sa
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s
tbook o
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ld T
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l"
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,
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s "
t
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.
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, no s
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ra

e

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t
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o

comm
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.
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.
!
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ro
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s
s
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n
o
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gt
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en
c
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t
A
d
d
r
e
s
s
.

I
fw
ea
r
eh
o
n
e
s
tw
i
t
he
a
cho
t
h
e
r
,e
a
cho
fyou h
a
s a mu
ch mo
r
e

p
e
r
s
o
n
a
l
a
n
dmo
r
e im
p
o
r
t
a
n
t
r
e
a
s
o
nf
o
rb
e
i
n
gh
e
r
e
. I
na
p
p
r
e
c
i
a
t
i
o
no
f
t
h
a
tf
a
c
t
,I p
r
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p
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t
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eo
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l
yb
r
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f
l
yupon y
o
u
r da
y
. To t
h
o
s
eo
f
youwho
, f
romf
o
r
c
eo
fh
a
b
i
t
,a
r
et
a
k
i
n
gn
o
t
e
s
, my ent
i
r
em
e
s
s
ag
ec
anb
e
i~ari e

i
ntwo f
o
u
r
l
e
t
t
e
rwo
rd
s
:

Im
e
an th
em
,t
h
e
ya
r
en
o
t noun
s

~

c
a
r
eand l
o
v
e
. And i
nt
h
ec
o
n
t
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x
t

a
c
t
i
v
ev
e
r
b
s
: c
a
r
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e
.

�3
Each of us has st a shed away in memory certain lines - -of poetry ,
f r om l iteratur e, pa s sages from the Di b le - whi ch have special mea ni nc t o
us.

One such which fr equently r ecurs t o me are t h e se line s from Edna

St . Vi nc ent Millay The world stands out on e i t h er side
No wider than t he hear t is wide;
Above the world i s stretc hed the sky ,-No high er than the soul is h igh .
The h enrt can pus h the SEa and l and
Fa rthe r away on e i t h e r ha nd ;
The soul can split the s ky i n two ,
And l et t h e fac e of Ga d s hi ne thru .
But Eust and Wes t will pi nch the heart
Tha t ca nnot keep them pu sh ed ap art ;
And he whose soul is f lat- -the sky
Will cave i n on him by a nd by .
The world sta nds out- --no wider than the h eart is wide.
Any r ea s onable p er son who refl e cts thoughtfully on today and t.omor-r ow-con where ma nkind i s a nd where we 're go i ns- - f i nds the prospect soberin g .
Re c ently I read a d i stur b ingl y p ess i mist i c- - a nd perhap s dist re ssingly
reali stic- -book, An In quiry I nt o the Human Pro s pect, by Rober t L. Heilbroner.
Heilbroner s ugges ts that t hre e i s s ues above all others sha p e t he current
human predic ament.
envi rorunent, Hal' .

The s e can be summari zp.d in thre e wor ds : "populati on,

�4
I
t w
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'
l
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b
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se t
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i
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a
tI
ont.ha
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an popu
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Popu
la
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r ~e

i

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t
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s (m
an);
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n
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;
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's env
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T
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ling con
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,
11.ls
i
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r pr
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;and
im
p
W
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r
	-w
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rr
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r than th
e wo
rd
sw
r
itten3
50 yea
r
sag
o
by
	J
o
hn D
onnesan i
s
l
and
, en
tire o
fi
t
se
l
f
;ev
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ym
a
nis a p
ie
ce o
f
"No m
ani
e co
.
r
tt
.ne
i
r
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a
rt o
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h
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ai
n
;if ac
l
od be w
ashed aw
ay by
th
t
h
esea
, D
.
1
ro
,
r
;
eis t
.
l
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cle
ss, as'
,
:211a
si
f
ap
romon
t
o
ry w
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re,
si
f
a m
ano
r
:o
f
't
.hy f
r
ie
nd
so
ro
ft
h
i
n
e own w
e
r
e
;e
.
Y'.Y
as H
e
ll a

�5
m
a
n'
sd
ea
.
th d
im
in
ishes m
.e ,b
e
cau
seI am LnvoL
v
ed i
nm
an
k
in
d;
andt
h
e
r
e
f
o
r
en
eve
rs
endt
oknow fo
r vhomt
h
ebe
l
lt
o
ll
s
;
1
f
i
tto
J
.
lsf
o
rt
h
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e
.

No m
a
t
t
er how\1
echoo
setoc
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a
s
s
i
f
ym
an
's conce
r
n
s
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rf
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van
t
aG
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tt
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ewt
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m
,

t i ~at e y

i
t
be
c
om
e
sc
l
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a
rt
h
a
t

the q
u
a
l
i
t
yo
fl
i
f
ef
o
rou
r gene
ra
tion
s
.
.you
r
s andI11
j
n
e
-and t
h
o
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o
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low w
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b
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rZ
l
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ly by ou
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.
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ssin Lm
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at i

Fo
r vhe
th
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.
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r hom
e

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co
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unit
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t
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l
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'p
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.
,

de
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rm
i
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an
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il
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A
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po
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t
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t dec
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s
ions conf
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s w
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tb
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i by OU
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th
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rG
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GY a
lonE
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ti
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tead w
ill be va
lu
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based and
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.
va
I
I
I

Th
e onl
yhope f
o
rci
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il
i
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o
c
i
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tyis t
h
a
t mode
rn w
an w
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l be
·more
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c
c
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r
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s
o
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li
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Gw
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s
p
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s,r
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lc
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t
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r
ar
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. You
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ra
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, mor
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s pr
o
m
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s
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~

it e t

and cap
a
ci
t
y. Bu
t you hav
en
o
t ye
tb
e
en rea
lly

t
e
s
t
e
d
.
Th
erea
lt
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s
t
ingw
i
l
l com
ei
nt
a
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ib
l
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s
p
o
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t
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r
n&amp;
t
i
v
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ampl
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,i
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a
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r
s
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pyou pr
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npr
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p
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r
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gt
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r_eri
c
a
npe
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p
l
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fo
t
oaccep
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tat
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co
r dec
l
in
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ng s
t
anda
r
do
fl
i
vi
n
ginth
e decade
si

~e

i at e y

ahe
a
d
, adop
ting an en
ti
r
e
ly newconce
p
to
fth
e qua
l
i
t
yo
fl
i
fe
, soth
a
tt
h
e

�6
people s of other pa rts o f the wor l d may benefit more ab un.dant l y from t he
earth~s

finit e r es ourc es .

Wil l we go to war over oil?

our abundanc e wi t h those le s s bles s ed ?

Will we share

Will the hungry of the world

have f ood?
Your s uc cess wi ll "be dec erm.Lne d no t by the eLeg anc e of your rhetori c
but by the t a ngible c on s equ cn c e s o f your ec on omic, social , and poli tical
de c i sio ns .

Your .i nd i.vddua.L contri but i ons t o human progres s wi l l b e made

i n t h e va rious roles of life - -in y our cho s en fi eld of Yor k ; as spou se ,
parent , citi zen , vo lunteer.

Volunt e eri sm is a speci al Americ an phenomeno r ,

Margaret Mead has ob s erve d :
"He live i n a so c iet y 'cl1o;t ali-rays has de p(D ded on vo l unt e er s of
di f f e rent kinds-- some who can give money , o t he rs who t:; i ve t i me ,
and a gre at many who fr e e ly gi ve their s p ec i a l skills, full-time
or part -time .

If yo u l ook close ly , yo u will s e e that almost

anythin s that r e ally mat.t er-s t o us, anything that embodies our
de ep e s t c ommi tment t o th e way human li fe should b e l i v e d and
c a r ed for . depends on some t'orm- o-mor e often many fo r ms - -of
vollmt e er i s m. "
In a real s ense, the mark of a per s on 's life is de t ermi ne d , above a l l ,
by t h e way s in whic h l e isur e

ti ~e

i s spent.

I enc ourage y ou to b e involved !

In preparation for such re sponsi b ility , y ou a r ? fort unate to have
b e en students h ere at Naz areth Coll e ge - -a Christian , privat e, l i ber a l arts
instituti on :

�7
Ch
r
is
t
i
a
n-i
nt
h
ef
u
l
l
e
s
tandmo
s
t comm
i
t
t
eds
e
n
s
e
;p
r
i
v
a
t
et
a
n
g
i
b
l
ee
v
i
d
e
n
c
eo
ft
h
ep
l
u
r
a
l
i
s
t
i
ccomm
i
tm
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                    <text>Remarks by Russell G. Mawby
at May 11, 1987 Salvation
Army Centennary Dinner,
Battle Creek, ~ I

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�The Salvation Army ' s his tory i n Battl e Cr ee k has much in c ommon with it s
his t ory el s ewher e . Here , t oo, t he Ar my was gr eet ed by hostility . A news paper
acc ount of Oc to ber 30, 1887 , sa i d thi s a bout the Ar my :
The Sal vation Army at t emp ted t o assa i l t he c itade l s of
s i n i n thi s ci ty ye ster day , a f t e r the anc i ent style of
t he Chine s e i n go i ng to war by maki ng a te r ri bl e r a cke t .

I

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The Ar my consi s t s of t hr ee men and t wo women and t he
object seems t o be t o attract Divine at t en tion by pla ying
di sc or da nt t une s on a bea stl y sh r i ll horn, and making an
une art hly di n ge nerall y . A good aud i ence was att r a c t ed
by the crazy pe r fo rmance in the af t er noon •• •
Nearly fi ve year s later , t he ani mos i t y had ha r dl y c ooled .
account , from Augu s t 31 , 1892 , poi nt edl y says :

Anothe r news pa per

Las t evening t he pol i c e a ske d the Salva t i on Ar my pe opl e
to f ind s ome ot her pl ace than the crowd ed c or ne r at t he
Ci t y Bank i n which to howl and mouth t he i r silly twa ddl e
f or the amuseme nt of a l ot of peopl e who are easi l y
pleased. They refused to do so and we re marched t o the
lockup, singing on t he wa y .
Despite thi s hos t i l i t y fr om t he medi a, t he Ar my es tablished i t s el f in Bat tle
Cr e ek. It recei ved a boo st i n 18 94 when civic leade r Pe t er Cr osby dona t ed
fr ee mee ti ng s pa ce i n his Cros by Bl ock f or fi ve ye a r s . Over t he years , it has
ex perienc ed s t ead y gr owt h , movi ng t o Sout h J e f f er s on Avenue i n 191 3 , t o Eas t
J ackson St ree t in 1924, and to Wes t VanBuren Street i n 1957. Tha t hi s t ory ha s
been mark ed by t rage dy - - t he burni ng of the South J eff e rs on Ci t adel i n 1922
-- and t r i umph - - the vi s i t to Bat t l e Cree k of Evangeline Boot h on J une 13 ,
19 32.
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.

�Margaret Mead "We live in a so ciety that alHays has depended on volunteers
of different kinds -- some who can give money, others who

l

give time, and a great many who freely give their special
skills, full-time or part-time.

If you look closely, you

will see that almost anything that really matters to us,
anything that embodies our deepest commitment to rhe way
human life should be lived and cared for, depends on some
ferm -- more often many forms -- of volunteerism."

]

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�</text>
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                    <text>"THE WORLD STANDS OUT"
Commencement Address
given by
Dr. Russe ll G. Mawby
at
Oklahoma State University
Stillwater
May 12, 1979
I

It is a pleasure indeed for me to be with you at Oklahoma State Uni ve r sit y
for this commencement ceremony.

While I have had the pleasure of

visiting Stillwater a number of times, it has been more t han 15 years
since my last visit.

Thus, I am impressed once ag ain wi th your bea utiful

campus and am mindful indeed of the national and international r eputation
of Oklahoma State.

It is one of the fine exampl es of our network of

land grant universities, the distinctive contribution of America t o
higher education.

You will always be proud of your alma mater.

It i s a further pleasure for me to be he r e because your President, Dr.
Boger, is a long time professiona l col l eague and va l ued f r i end .
Therefore, I thank you for the privilege of being with you today.

To you who are graduating, I add my congratulations to those already
expressed.

For each of you, this is an occasion l ong awaited , one of

those instances in a person's l ife when you can ha ve both a sense of
satisfaction i n past achievements and a special excitement for the
future.

I feel privileged to be sharing this day with you.

�I would add a word of congratulations, also, to all of those who have
contributed in a significant way to making this day a real ity.

I

think fi r s t of parents and fami lies, and in some instances husbands or
wives and chi l dr en who so often have sacri fic ed and subordinated their
personal interests t o yours in making it possible for you to study at
OSU and who are entitled to a similar sense of prideful sa tisfaction
on this occasion.

And I t hi nk , also, of all the people who are the

Univ ers ity -- whose who have gone before, es t abl i s hi ng , building, and
sustaining this institution, and who have earned f or i t an enviable
reputation in t he field of higher education, and those who currently
carry forward this work ... trustees, f acul t y , of ficers and staff;
alumn i and friends; and the peop l e of Oklahoma through the i r state
government.

To all of you I express congratulations and compliments,

for you, too, can take pride in t his happy occasion.

II

I approach my assignment thi s evening with the sob e r knowledge that
not one person came here fo r t he primary purpose of hearing the
Commencement Address.

If we are quite honest with each other, each of

you has a much more personal--and more important--reason for being
here.

And, in appreciation of that f act , I propose t o intrude only

briefly upon your time.

To those of you who , from for ce of habit, are

taking notes, my entire message can be summarized in two l etters:
and U.

"R" for responsibility, "U" f or understanding.

2

R

�W. K. Kellogg , the founder of the Foundation with which I am associated,
was a successful businessman.

With only s i x years of f ormal educati on ,

he started work as a broom salesman and then became the business
manager of a hospital in Battle Creek.

At age 46, he qui t his job and

launched the Kellogg Company, manufa cturing ready-to-eat breakfast
cereals.

Late in his life he dedicated his wealth to public benefit

through this Founda tion.

In 1935, when he made the i rrevo cable transfer

of his fortune to the Foundati on , he wrote a brie f letter in which he
concluded, "I am glad that t he educational approach has been emphasized.
Relief , raiment and shelter are necessary for destitute children, but
the greatest good for the greatest number can come only through the
education of the child, the parent, the t ea cher , the family phy s ic ian,
the dentis t, the community in general.

Education of fers t he greatest

opportunity for really improving one generation over another."
statement is as true today as it was four decades ago.

That

Despite al l

the critic isms and all the questioning, education is still basic to
offers the greatest oppo rtunity f or -- human progress.

And f r om the

standpoint of the individual, education is stil l the way to a better
l i f e.

Education -- related to but not synonymous with courses and

credits and degrees and credentials; but education -- the inquisitive
mind; the mastery of knowledge and skills; a pattern of identifying,
assembling, analyzing, thinking, planning, and doing .

For some of you, higher education is a family tradi t ion.

Your parents,

perhaps your grandparents and great-grandparents and beyond, have been
college graduates.

Others of you, like myself, are the f i r s t of your

family to go to college.

Oklahoma State has given you an opportunity

your parents did not enjoy.
3

�Whatever the cas e , your educat i on has been heavily subsidized by the
pe ople of Oklahoma and of the Uni t ed States .

Whi l e you have pa id a

high price, in t e rms of t i me, energy , and dol lars, nonetheless the
education you have received has required support far beyond the f ee s
you pa id.

These f unds came from pub li c sources, t hr ough tax monies,

and from private ben efactors, i ncluding alumn i and othe r i ndi vidua l s ,
corporations, and private foundations.

In a sense, all of us who a re

the beneficiaries of higher education should i mpos e upon ours elves the
status of li felong indenture t o repay that which has been bes towed and
t o ensure similar benefits and opportunit ies for tho se who will follow.
Our soc iety is now critically r eviewi ng all of i ts institutions and
traditions, ques tioni ng our pr i or i t i es and allocations of r es our ces .
Support of education at all leve ls is being cha l l enged .

For the first

t i me i n r ec ent memo ry , the American commitment to provide educational
opportuni ties -- an open door, with a second cha nc e -- seems genuinely
endangered.

Hope fully you , who are among the pri vileged to benefit

from higher education , will be a r t i cul at e spokesmen and ded icated
supporters of education to gua rantee compa r able oppo r tunities for
tho se who fol l ow .

III

As i n all othe r aspe cts of l i fe, with privilege goe s duty , the obl iga tion
to be responsible and r espons i ve .
careers will be varied.

Your persona l paths and professional

Ea ch will make his own cho ice (another Ameri can

prerogative which few in t he world share ) - - s ome will pursue furthe r
p r of e s s i ona l stud ies, l ea ding t o advanced degrees ; some wi l l go into

4

�business, e ithe r self-employed or work ing with others; others wil l
chos e opportunities i n the pub li c sector work ing for gove rnmental
agencies at lo cal , state or national l evels; s til l others will elect
to continue the a cademic life, i n r esearch, teachi ng or pub lic service .

Whatever route you choose, soci e t y has high expe ct a t i ons -- and great
need - - for your ta lents .

Hopeful ly you will be shake r s and shape rs

of a bette r t omorrow.

In t hat rega rd I wi ll share with you briefly

three sp ecific i deas .

But as a pre face f or those thoughts , i t wi l l be

useful to put ourselves, our lives, our times into some perspe ct i ve .

Each of us has stashed away i n memory ce rtain l ine s -- of poetry, from
literature, passages from the Bi b l e -- which have special meaning to
us.

One such which f r equent l y recurs to me a re the se line s fr om Edna

St. Vincent Millay The world s tands out on either side
No wider than the heart i s wide;
Above the world is stretched the sky,-No higher t han the soul is high .
The heart can push the sea and l and
Fa rthe r away on either hand;
The soul can split t he sky in two,
And l et the fa ce of God shine thru.
But East and West wil l pinch t he heart
Tha t cannot keep t hem pushed apart;
And he whose soul is fl at- -the sky
Will cave i n on him by and by.
The world stands out -- no wider	 than the heart i s wide.
5

�Any reasonab le person who reflects thoughtfully on today and t omorrow -on where mankind i s and where we're going -- find s the p r os pe ct sobering.
Recently I r ea d a dis turbingly pe s simi s t ic -- but pe rhaps distressingly
rea listi c -- book, An I nquiry I nto the Human Prospect , by Robe rt L.
Heilbroner .

Hei l broner suggests that three i ssues ab ove all others

shape the current human pred i cament .
words:

These can be summari zed i n three

popul ation , environmen t, war.

I t would be ni ce i f these were simple , t i dy issues that we could dea l
with forcefu l ly and directly .

But we i mmedi ately see that t hey are

not simple and neat ; they are complex, conf oundi ng and compounding ,
comp r ehensive , i nte r - r e l at ed .

One of the di l emmas of t he human conditi on

is that t he problems whi ch concern us are diffu s e , complex, permeating,
multi-disciplinary, generalized.

Thi nk of any current issue of major

s i gni fic ance -- f ood supp ly, po llution, health care, unemployment ,
ene r gy , t ransportation, education, international trade, t he j udic i a l
system , rural development , family l i f e , inf l ation, wo rld peace .
Simultaneously , the solutions devised by man are usua l ly specific,
simplisti c , sp ecialized, narrowly bas ed.

Thus, a serious discontinuity

ex ists bet ween the nature of the pr oblems which conf r ont us an d the
solutions which we contrive for dealing with them.

I'll not elabor ate on these three i s su es, s imply r emind you of them:

�Population -- a realization t hat the growth of human population
is the principa l an d most compelling threat to the surviva l
of the species (man);
Environment -- a growing appre ciation for the fragility of the
relationships within the earth's environmental milieu, with
an awareness of the mind-boggling consequences of our a ctions ,
implus ive or premeditated; and
War -- with no be tter r emi nde r than the words written 350 years
ago by John Donne "No man i s an island, entire of i t s e l f ; every man is a
piece of the continent, a part of the ma in; if a clod
be washed away by t he sea, Europe is the less, as wel l
as if a promontory wer e, as wel l as i f a manor of thy
fri ends or of thine own were; any man's death diminishes
me, because I am i nvol ve d i n mankind; and therefore
"

never send to know fo r whom the be l l tolls; it t ol l s
for t hee . "

No matter how we choose to classify man' s concerns, or from what
vantage point we elect to view them, ul timately i t become s clea r that
the quality of life for our generation and those to follow will be
determined basically by our progress in improving human relationships.
For whether we think in terms of the family, our home community, our
state or nation, or the world neighborhood, the pr i me determinant of
what life will be like in the years ahead will be a consequence of
man's ability to live in harmony, one with anot he r .

And the most

important decisions confronting us will not be dep endent upon our

7

�burgeoning te chnology, but instead will be value-based and value-laden.

The only hope for civilized soc iety i s that modern man will be more
successful than his p r ede ce s s or s in dealing with human aspirations,
reflecting contemporary values.

Your generation, more than mine,

shows promise of having this commitment and capacity .

But you have

not yet been really tested.

The real testing will come in tangible responses to tough al ternatives
for example, in the leadership you provide in preparing the American
people to accept a static or dec lining standard of l i vi ng in the
decades immediately ahead, adopting an entirely new concept of t he
quality of life, so that the peoples of other parts of t he world may
benefit more abundantly from the earth's finite reources.
to war over oil?

Will we go

Wil l we share our abundance with those less blessed?

Will the hungry of the world have f ood?

Your success will be determined not by the eleganc e of your rhetoric
but by the tangible consequences of your economic, social, and po litical
decisions.

IV

And now, to those three t angi ble and specific concerns which I share
with you as pe rsons who are the beneficiaries of education who are
committed to knowledge and learning and who wil l -- i n one role or
another -- be shapers of t he f ut ur e .

8

�First, the challenge of knowledge utilization, the application of
knowledge to problems of people.
know better than we do.

In most areas of human endeavor, we

Whether your career interests be in criminal

justice, history, the performing arts, engineering, agronomy , f ami l y
l i f e , sociology, health, or what have you, we must somehow mobilize
knowledge resources in new and creative ways to deal effectively with
human concerns.

In the complex life of today and tomorrow, the resources

of anyone discipline, body of knowledge or organization are usually
inadequate to deal effectively with significant issues.

Your generation

must pioneer in blending the richness of spec ialized fields of study
into more effective patterns for decis ion and action.

Second, the challenge of l i f e l ong learning.
indeed simp lier .

In the past, l ife was

My generation could approach life in three neat

blocks -- go to school, go to work, out to pasture.

Now, for a whol e

host of reasons, that patte rn is no longer adequate

-- burgeoning

knowledge, the accelerating rate of change, the complexity of issues,
the interre la t edness of human experiences.

You as educated pe r sons

must demonstrate a commitment to l ifelong learning, incorpora ting in
your own l i f e a continuing interaction between work, f ami l y , l e i s ur e ,
and learning.

And finally, that third challenge, i nvol vement .
requires individual involvement.

Effective democracy

A unique ingredient of our American

way of life is volunt~erism, those things which individuals do voluntarily,
because they want to.

Ma rgaret Mead has observed:

9

�"We l ive in a society that always has depended on volunteers
of different kinds -- some who can give money , others who
give time , and a grea t many who freely give their specia l
skills, full-time or part-time.

If you l ook cl os e l y , you

will see t hat a lmost anything that real ly ma tters to us,
anything that embodies our deepest commitment to the way
human life should be lived and cared for, depends on some
form -- more often many forms -- of vo lunteer ism."

This fact gives a distinctively humane quality to life i n America.
1 '11 suggest a topi c for your next rap session: - - "Thesis:

In a real

sense, the mark of a person's life is determined, abo ve a ll, by the
ways i n which le isure time is spent. "

I encourage you to be involved

voluntarily, beyond the mandate of the job -- providing leadership in
your profession and in your community.

v
While the prospects of an unknown futur e may be somber, the challenge
and the potential -- of tomorrow are as demanding and as exhi larating
as ever.

In an age when bigness and complexity seems characteristic,

it's important to maintain a proper perspective.

When the realities

of the everyday world seem almost overwhelming, I find the following a
useful reminder:

10

�Iam on
ly on
e
,b
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;
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a
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, by t
h
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.

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s, youh
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UR
. You a
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and andtor
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spond
.

Intoom
any f
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rlife
, bo
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et
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ed
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nwh
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rem
ed
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nev
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and andre
spond
. I
t
'
s
no
t enoug
ht
ound
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st
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r know
;w
e mu
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ta
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s
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. Ife
a
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~r

pu
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s
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.

To e
a
cho
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nt
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sc
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a
ss o
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, God
sp
e
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nyou
rp
r
o
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e
s
s
i
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rand -mo
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rp
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r
son
a
ll
i
f
e
.

11

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                    <text>INTRODUCTION
MAYOR.
•

DENNIS

W_

OF
ARCHER.

IRTRODUCTIOH OF HRlU&gt; TABLE

It is indeed a pleasure to introduce to you a man whose vision for
Detroit's journey to greatness is anchored in a deep understanding of the
diligence and hard work necessary to overcome adversity.

His personal

journey

poverty

is

a

story

of

overcoming

the

obstacles

of

and

discrimination while also working tenaciously to help others.
A native of Detroit's east side, Dennis Archer began his first job at age
eight serving

8S

a golf caddy, pin sitter at a bowling alley, and floor

sweeper at a bakery.

College would have been out of the question if he

had not aupported himself with numerous

jobs before graduating from

western Michigan University.
After graduating, Archer taught children with learning disabilities in the
Detroit Public Schools for five years.

While teaching, he earned a law

degree by attending night school at the Detroit College of Law.
In 1965, after 15 years as a trial lawyer, Governor James J. Blanchard
appointed Archer to the Michigan Supreme Court.

He was the first African-

American to sit on that court in nearly 20 years and only the second in
Michigan history.
Considered one of the nation's most respected attorneys because of his
highly successful trial work and his presidencies of the National Bar
Association, the State Bar of Michigan, and the Wolverine Bar Association,
Dennis Archer was named one of the 100 Most Influential Black Americans by
Ebony Magazine in 1984.

1

�•
Justice Archer worked vigorously to discourage drug use by young people by
or~zing

the M.E.L.L. (Medical, Education, Legal, and Law Bnforcement)

Team Against Drugs.

Kore than 55,000 Detroit Public School studan.ts have

participated in this program.

In addition to his work with youth, he

spearheaded a drive to encourage the employment of minority lawyers in
corporations throughQut the united States.
Resigning from the Michigan supreme court in late 1990, Archer joined the
law firm of Dickinson, Wright, Moon, Van Dusen

&amp;

Freeman as a partner, and

has since worked with hundreds of Detroit citizens and dozens of community
organizations to search for solutions· for Detroit.

As mayor, Dennie

Archer wants to lead a community-wide campaign for Detroit's future.
Harried to Trudy Duncombe Archer since 1967, they have two BOns currently
attending

~he

University of Michigan.

Ladies and gentlemen, it is with great pleasure and honor that I introduce
to you the mayor of Detroit, Mayor Dennis Archer.

2

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                    <text>"THE WORLD STANDS OUT"
Commencement Address
given by
Dr. Russe l l G. Mawby
at
Buena Vis t a College
Storm Lake, Iowa
May 13 , 1979
I

It i s a pleasur e i ndeed f or me to .be with you at Buena Vis ta Co l l e ge f or
this commencement ceremony.

This i s my f i r s t vis it to your campus and

I have appreciated the oppo rtunity t o me et students, parents, and
f a cul t y in t hi s de l ightful setting.

One sens es tha t Buena Vista is indeed

a college with a purpose, and t ha t your reputa tion among Chris t i an
l i be r a l arts col l eges for creative and . effe ctive programs is well
deserved.

Thank you for l etting me be wi t h you today .

To you who are graduating, I add my congra tula tions to tho se a lready
exp res sed.

For each of you , this is an occas ion l ong awaited, one of

those instances in a pe r s on ' s l ife when you can have both a sense of
satisfaction in past achi evements and a specia l ex citement for the
futur e.

I f ee l privileged t o be sharing this day with you .

I would add a word of congratulat i ons , also, to al l of those who have
contributed in a significant way to making thi s day a rea l ity.

I

t hi nk fi r s t of parents and famil ies, and in some ins t ances husbands or
wives and children who s o often have s a crif ice d and subordina ted t he i r

�personal interests to yours in making it possible for you to study at
Buena Vista College and who are entitled to a similar sens e of prideful
satisfaction on this occasion .

And I think, also, of al l the people

who are Buena Vista -- those who have gone before, estab lishing,
building, and sustaining this institution, and those who currently
carry f or wa r d this work ... trustees, faculty, off icers and sta ff,
a lumni and friends.

Christian, liberal arts colleges have been and

must continue to be a s i gni f i cant component of our plur a l i s t i c system
of higher education.

Your efforts have made this so -- and will

continue to do so in the future.

To al l of you I express congratulations

and compliments, fo r you, too, can take pride in t hi s happy occasion.

II

I approach my assignment this afternoon with the sober knowledge that
not one person came here for the primary purpose of hearing the Commencement
Address.

If we are quite hones t with each ot he r , each of you has a

much more persona l -- and more important -- reason for being here.

In

apprec iation of that fact, I propose to i nt r ude only briefly upon your
day.

To those of you who, from f or ce of habit, are taking notes, my

entire message can be summari zed in two four-l etter words:
love.

care and

And i n the context I mean them, they are not noun s but act ive

verbs :

care and love.

Each of us has stashed away in memory certain lines -- of poetry, from
literature, passages from the Bible -- which have special meaning to
us.

One such which frequently recurs to me are these lines from Edna

St. Vincent Millay 2

�The world stands out on ei t he r side
No wider than the heart is wide;
Above t he world i s stretched the sky ,-No higher t han the soul is high .
The heart can push t he sea and l and
Farther away on eithe r hand;
The soul can split the s ky in two,
And let the face of God shine thru .
But East and West wi l l pinch the heart
That cannot keep them pushed apart;
And he whose soul is flat--the sky
Wil l cave in on him by and by.

The world stands out -- no wider t han the heart is wide .

Any reasonable person who reflects thoughtfully on t oday and tomor row -on where mankind is and where we're going -- finds t he prospect sobering.
Recently I read a disturb ingly pessimistic -- and pe r hap s distress ingly
realistic -- book, An I nqui r y I nt o the Human Prospect , by Robert L.
Heilbroner.

Hei lbroner suggests t hat three i s sue s above al l others

shape the cur r ent human predicament.
words:

These can be summarized in three

population, environment, war.

I t would be nice i f these were simple, tidy issues that could be dealt
with forcefully and directly.

But we immediately see that they are

not simple and neat; they are comp lex, confound ing and compounding,
compr ehe ns i ve , i nt e r -re l at ed .

One of the dilemmas of the human condition

3

�is that t he problems which concern us are diffuse, comp lex, permeating,
multi-disciplinary, generalized.

Think of any current issue of major

significance -- food supply, pol lut ion, health care, energy, t ransportation,
unemployment, education, interna tional trade, the judicial system,
rura l development, family life, inflation, world peace.

Simultaneously,

the solutions devised by man are usually specific, simplistic, specialized,
narrowly based.

Thus, a serious discontinuity exists between the

nature of the problems which confront us and the solutions which we
contrive for dealing with them.

It is a real ity that in most areas of

human endeavor and con cern, we know better than we do.

Hopefully you

will be pioneers in creating new ways to more ef fectively mobilize
knowledge resources from multiple disciplines to deal more adequately
with human needs.

I ' l l not elaborate on these three issues, simply remind you of them:

Population -- a r ealization that the growth of human population
i s the principal and most compelling threat to the survival
of the species (man);
Environment -- a growing appreciation for the fragi l ity of the
r elationships within the earth's environmenta l milieu, with
an awareness of the mind-boggling consequences of our actions,
implusive or premeditated; and
War -- with no better reminder than the words written 350 years
ago by John Donne "No man is an island, entire of itself; eve r y man is a
piece of the continent,a part of the main; i f a clod
be washed away by the sea, Europe is the less, as wel l

4

�as i f a promontory wer e , as wel l as i f a manor of t hy
friends or of thine own were; any man' s death diminishes
me, becaus e I am invo lved in mankind; and therefore
neve r send to know f or whom the be l l tol ls; it to l ls
f or t hee . "

No matter how we choos e to cla s s i fy man' s concerns, or fr om what
vantage point we e lect t o v i ew t hem, ultimate ly i t be come s clea r t hat
the qual ity of l ife f or our gene r ation and thos e to f ol l ow will be
determined basically by ou r pro gress in improving human rela tionships.
For whether we think in te rms of t he f amily , our home communi t y , our
state or nation, or the world neighborhood, the prime de t e r mi nant of
what life wi ll be like in the years ahead wi ll be a consequence of
man' s abil ity t o l i ve i n harmony, one wi t h anothe r.

And the most

important de cisions confronting us wi ll not be dep end en t upon our
burgeoning t echnology, but instead wi ll be value-bas ed and va l ue- laden.

III

The only hope f or civil ized so ci ety i s that modern man wi l l be more
successful than his p r ede ces sors i n dealing wi th human aspirations ,
reflecting contemporary values.

Your generation, more t han mine,

s hows promis e of havi ng this commitment and capa ci t y .

But you have

not yet been r eally t es ted.

The real testing will come i n tangible respons es to t ough alt ernat i ve s
for exampl e , in t he l eade r s hi p you provide in prepa r i ng t he American

5

�people to accept a static or declining standard of living i n the
decades immedia tely ahead, ado pting an entirely new concept of the
quality of life, so tha t the pe ople s of ot he r parts of the world may
benefi t more abundant l y f r om the ea r t h ' s finit e resources.
to war over oil?

Wi l l we go

Wi l l we share our abundance with t hos e les s bless ed?

Wil l the hungry of the world have f ood?

Your succ es s wi ll be determined not by the elegance of your rhetoric
but by the tangib l e consequences of your e conomic , social , and pol iti ca l
decisions.

Your individua l cont r i buti ons t o human progress will be

made in the various roles of life -- in your chos en f i e l d of work ; as
spouse, parent, citizen, volunteer.
phenomenon.

Voluntee rism i s a sp e ci al American

Margaret Mead has obs erved:

"We live i n a so ciety tha t always has depended on volunteers of
diffe rent kinds -- s ome who can give money, ot hers who give time,
and a great many who f r ee l y give their special skills , full-time
or part-time .

I f you l ook closely, you wi l l see t hat a lmost

any thing that rea l ly matters t o us, anything that embodi e s our
deepest commitment to the way human life shoul d be l ived and
ca red for, dep end s on some f or m -- more often many f or ms -- of
volunteerism ."

In preparation for such responsib il ity, you are fortunate to hav e been
s t udent s here at Buena Vista College -- a Chri s t i an, private , libera l arts
institution:

Christian -- in the fullest and most committed s ens e ;

private -- tangible ev idence of the pluralis t ic commi t ment of Ameri ca,
that priva t e as wel l as publ i c e f forts se rve society's highe st goals,
6

�even i n an age when gove r nment is eve r more dominant and domineering;
and liberal arts

in furtherance of the concept of the " educated

man. "

Among the di s t i nct i ve pur pos es of col l eges l ike yours , I' l l repeat
only two:

" In the e ra when t he po t ent i al benefits of s cientific and
t echnol ogi ca l advancement are j eopardi zed by a lack of wisdom,
moral con cern and re spons i bi l i t y in the us e of such knowl edge ,
seek to maint ain a s t eady f ocus on human va lue s which unde rgird
t he wo rth of individuals and the welfare of societ y .

" I n an era of pro li f era tion and fra gmentation of knowledge , seek
to create in students an i nt e l l e ct ual curios i t y about t he
whol eness of knowledge and a concern f or the value j udgment s
which are critical to wis e deci s on- ma ki ng . "

I wish you as gr adua t es success i n the days ahead i n trans f e rring such
vita l concepts into your everyday lives .

IV
Whi le the p r ospect s of an unknown f utu re may be s ombe r , t he chall enge
and the potentia l -- of t omorrow are as demanding and as exh ilarating
as eve r.

In an age when bigness and complexity s eem characteris tic,

i t ' s important to ma int ain a proper perspective.

7

When the realitie s

�of the everyday world seem almos t overwhe lming, I find t he foll owi ng a
useful r emi nder :

I am only one, but I am one;
I can't do everything, but I can do something ;
And wha t I can do , I ought to do;
And what I ought to do, by t he grace of God, I will do.

Jesus taught, "Love thy neighbor -- "

An ol d hymn r eminds us, "Brighten the corner where you are ... "

A moving lyric enjoins , "Let there be pea ce on earth and l et it begi n
with me . .. "

I n too many fa cets of l ife, we hav e lost the human and t he humane.
This can be remedied only by the deeds of i ndi vi dual s who -- in
whatever thei r role and in every dimens ion of lif e -- care and love .

If each of us will do what we can do and ought to do to that end , we
will, in fa ct, be serving man's higher purpos e .

To each of you in thi s Clas s of 1979, Godspeed in your profess iona l
career and -- more importantly -- in your persona l l i f e .

8

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                    <text>"THE WORLD STANDS OUT"
Commenc ement Address
gi ven by
Dr. Russell G. Mawby
President, W. K. Kello gg Foundati on
at
Kellogg Community College
Battle Cre ek, Michiga n
May 14, 1976
I

It is a plea sure indeed for Ruth and me t o be wi th you for this
Commencement cerewony.

~ll

of us in this part of Michi gan are proud

indeed of Kellogg Community College, which in just two de cades has come
to be s uch an important pa rt of our community.

The r elationship of KCC

with the W. K. Kellogg Foundation is, as we all appreciate, esp eci ally
close.

Mr. Kellogg loved this community and had a special conc ern for

young p eople and for education.

"Education," he said, "offers the greatest

opportunity for r eally improvine one gener at i on over another."

I am

confident that nothing would please him more than the kn owledge t hat
some of the philanthropic resources of the Foundation have been so well
used by this community colle ge in enriching th e lives of countless individuals, young and old, in so many different ways.

And, in viewing KCC

from the perspective of the Foundation which has done more than any ot her
to promote the co mmuni t y c ollege conc ept throughout the country, it gi v e s
me special pride t o share the fact, that KCC, in addition to bei ng s o
highly r egarded at home , is look ed t o wi th r e spect and admiration by its
sister institutions through out the st ate and nation.

In the eleven years

that I have been in Ba t t l e Cre ek , I hav e c ome t o know KCC wel l and to have

�2
the highest regard for its Trustees, its officers and faculty, and its
students.

I am grateful for the relationships we enjoy, both profes-

sionally and personally, and I thank you for the further pleasure of
being with you tonight.
To you who are graduating, I want to add my congratulations to those
already expressed.

For each of you, this is an occasion long awaited, one

of those instances in life when a person can have both a sense of satisfaction in past achievements and a special excitement for the future.

By

happy coincidence your graduation year is a special year in the life of
our country -- our Bicentennial observance, an anniversary when we
should reflect on our history and heritage, and commit -- individually
and collectively -- to the future.

I feel privileged to be shari ng this

day with you.
I would add a word of congratulations, also, to all of those who
have contributed in a significant way to making this day a reality.
think first of parents and families,

I

and in some instances husbands or

wives and children who so often have sacrificed and subordinated their
personal interests to yours in making it possible for you to study at
KCC and who are entitled to a similar sense of prideful satisfaction on
this occasion.

And I think, also, of all the people who are Kellogg

Community College--those who have gone before in establishing, building,
and sustaining this institution, and those who currently carry forward
this work ... Trustees, faculty, officers and staff, alumni and friends.
To all of you I express congratulations and compliments, for you, too,
can take pride in this happy occasion.

�3
II

I approach my assignment this evening with the sober knowledge that
not one person came here for the primary purpose of hearing the Commencement
Address.

If we are honest with each other) each of you has a much more

personal--and more important--reason for being here. In appreciation of
that fact, I propose to intrude only briefly upon your time.

To those of

you who, from force of habit, are taking notes, my entire message can be
summarized in two four-letter words:

care and love.

I mean them, they are not nouns but active verbs:

And in the context

care and love.

Each of us has stashed away in memory certain li.l:cs--of poetry)
from literature) passages from the Bib12--which have special meaning to
us.

One such which frequently recurs to me are these lines from Edna

St. Vincent Millay The world stands out on either side
No wider than the heart is wide;
Above the world is stretched the sky)-No higher than the soul is high.
The heart can push the sea and land
Farther away on either hand;
The soul can split the sky in two,
And let the face of God shine thru.
But East and West will pinch the heart
That cannot keep them pushed apart;
And he whose soul is flat--the sky
Will cave in on him by and by.
The world stands out---no wider than the heart is wide.

�4
Any reasonable person who reflects thoughtfully on today and tomorrow-on where mankind is and where we're going--finds the prospect sobering.
Recently I read a disturbingly pessimistic--and perhaps distressingly
realistic--book, An Inquiry Into the Human Prospect, by Robert L. Heilbroner.
Heilbroner suggests that three issues above all others shape the current
human predicament.

These can be summarized in three words:

population,

environment, war.
It would be nice if these were simple, tidy issues that we could
deal with forcefully and directly.

But we immediately see that they are

not simple and neat; they are complex, confounding and compounding, comprehensive, inter-related.

One of the dilemmas of the human condition is

that the problems which concern us are diffuse, complex, permeating,
multi-disciplinary, generalized; think of any current issue of major
significance--pollution, inflation, health care, transportation, employment, education, the judicial system, 'det ent e , world peace.

Simultaneously,

the solutions devised by man are usually specific, simplistic, specialized,
narrowly based.

Thus, a serious discontinuity exists between the nature

of the problems which confront us and the solutions which we contrive for
dealing with them.
I'll not elaborate on these three issues, simply remind you of them:
Population -- a realization that the growth of human population is
the principal and most compelling threat to the survival of the
species (man);
Environment -- a growing appreciation for the fragility of the
relationships within the earth's environmental milieu, with

�5
an awareness of the mind-boggling consequences of our actions,
impulsive or premeditated; and
War -- with no better reminder than the words written 350 years ago
by	 John Donne "No man is an island, entire of itself, every man is
a piece of the continent, a part of the main; if a clod
be washed away by the sea, Europe is the less, as well
as if a promontory were, as well as if a manor of thy
friends or of thine own were; any man's death diminishes
me, because I am involved in mankind; and therefore never
send to know for whom the bell tolls; it tolls for thee."
No matter how we choose to classify man's concerns, or from what
vantage point we elect to view them, ultimately it becomes clear that
the quality of life for our generations--yours and mine--and those to
follow will be determined basically by our progress in improving human
relationships.

For whether we think in terms of the family, our home

community, our state or nation, or the world neighborhood, the prime
determinant of what life will be like in the years ahead will be a
consequence of man's ability to live in harmony, one with another.
And the most important decisions confronting us will not be resolved
by our burgeoning technology alone, but instead will be value-based
and value-laden.
III

The only hope for civilized society is that modern man will be more
successful than his predecessors in dealing with human aspirations,

�6
reflecting contemporary values.

Your generation, more than mine, shows

promise of having this commitment and capacity.

But you have not yet

been really tested.
The real testing will come in tangible responses to tough
alternatives--for example, in the role you playas the American people
accommodate to a static or declining standard of living in the decades
immediately ahead, adopting an entirely new concept of the quality of
life, so that the peoples of other parts of the world may benefit more
abundantly from the earth's finite resources.
oil?

Will we go to war over

Will we share our abundance with those less blessed?

hungry of the world have food?

Will the

On and on go the questions, endlessly ...

and each of us, whatever our field of work, wherever we live, will have
a part in answering them, conscientiously or apathetically; knowledgeably
or ill-informed; through action or inaction.
Your success in dealing with the tough agenda facing mankind in the
years immediately ahead will be determined not by the elegance of your
rhetoric but by the tangible consequences of your economic, social, and
political decisions.

Your individual contributions to human progress will

be made in the various roles of life--in your chosen field of work; as
spouse, parent, citizen, volunteer.
phenomenon.

Volunteerism is a special American

Margaret Mead has observed:

"We live in a society that always has depended on volunteers
of different kinds--some who can give money, others who give
time, and a great many who freely give their special skills,
full-time or part-time.

If you look closely, you will see

that almost anything that really matters to us, anything

�7
that embodies our deepest commitment to the way human life
should be lived and cared for, depends on some form--more
often many forms--of volunteerism."
In a real sense, the mark of a person's life is determined, above
all, by the ways in which leisure time is spent.

I encourage you to

be involved!

IV
While the prospects of an unknown future may be somber, the challenge-and the potential--of tomorrow are as demanding and as exhilarating as ever.
In an age when bigness and complexity seem characteristic, it's important
to maintain a proper perspective.

When the realities of the everyday

world seem almost overwhelming, I find the following a useful reminder:
I am only one, but I am one;
I can't do everything, but I can do something;
And what I can do, I ought to do;
And what I ought to do, by the grace of God, I will do.
Jesus taught, "Love they neighbor--"
An old hYmn reminds us, "Brighten the corner where you are ... "
A moving lyric enjoins, "Let there be peace on earth and let it
begin with me... "
In too many facets of life, we have lost the human and the humane.
This can be remedied only by the deeds of individuals who--in whatever
their role and in every dimension of life--care and love.

�8
If each of us will do what we can do and ought to do to that end,
we will, in fact, be serving man's higher purpose.
To each of you in this Bicentennial Class of 1976, Godspeed in
your career and--more importantly--in your personal life.

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                <name>Text</name>
                <description/>
                <elementTextContainer>
                  <elementText elementTextId="451496">
                    <text>COMMENCEMENT ADDRESS BY
DR, RUSSELL G. MAWBY
CHAIRMAN J W. K. KELLOGG FOUNDATION
AT
MADONNA COLLEGE
LIVONIAJ MICHIGAN
MAY 14 1983
J

UTHE WORLD STANDS DUT u
I

IT IS A PLEASURE INDEED FOR ME TO BE WITH YOU AT
MADONNA COLLEGE FOR THIS COMMENCEMENT CEREMONY.

IT HAS BEEN

MY PLEASURE TO VISIT YOUR CA MPUS ON A NUMBER OF OCCASIONS AND
THE W. K. KELLOGG FOUNDATION

~AS

BEEN PRIVILEGED TO ASSIST

THE COLLEGE IN SOME OF ITS CREATIVE VENTURES IN EDUCATION.
WE KNOW THAT MADONNA IS INDEED A COLLEGE WITH A PURPOSE J AND
THAT YOUR REPUTATION AMONG CHRISTIAN LIBERAL ARTS COLLEGES
FOR CREATIVE AND EFFECTIVE PROGRAMS IS WELL DESERVED.

THANK

YOU FOR LETTING ME BE WIT H YOU TODAY.
To YOU WHO ARE GRADUATI NG J I ADD MY CONGRATULATIONS TO
THOSE ALREADY EXPRESSED.

FOR EACH OF YOU J THIS IS AN OCCASION

LONG AWAITED J ONE OF THO SE INSTA NCES IN A PERSON'S LIFE WHEN

�YOU CAN HAVE BOTH A SENSE OF SAT
ISFACT
ION IN PAST
ACH
IEVEMENTS AND A SPEC
IAL EXC
ITEMENT FOR THE FUTURE
.
I FEEL PR
IV
ILEGED TO BE SHAR
ING TH
IS DAY W
ITH YOU
.
IWOULD ADD A WORD OF CONGRATULAT
IONSJALSOJTO ALL

OF THOSE WHO HAVE CONTR
IBUTED IN A S
IGN
IF
ICANT WAY TO MAK
ING
TH
IS DAY A REAL
ITY
.

ITH
INK F
IRST OF PARENTS AND FAM
IL
IESJ

AND IN SOME INSTANCES HUSBANDS OR W
IVES AND CH
ILDREN WHO
SO OFTEN HAVE SACR
IF
ICED AND SUBORD
INATED THE
IR PERSONAL
INTERESTSTO YOURS IN MAK
ING ITPOSS
IBLE FOR YOU TO STUDY
AT MADONNA COLLEGE AND WHO ARE ENT
ITLED TO A S
I
f
1
ILAR SENSE
OF PR
IDEFUL SAT
ISFACT
ION ON

~ S

OCCAS
ION
.

AND ITH
INK
J

ALSOJOF ALL THE PEOPLE WHO ARE MADONNA -THOSE WHO HAVE
GONE BEFOREJ ESTABL
ISH
INGJBU
ILD
INGJAND SUSTA
IN
ING TH
IS
INST
ITUT
IONJAND THOSE WHO CURRENTLY CARRY FORWARD TH
IS
WORK
"
,TRUSTEES J FACULTYJOFF
ICERS AND STAFFJALUMN
I AND
FR
IENDS
, CHR
IST
IANJ L
IBERAL ARTS COLLEGES HAVE BEEN AND
MUST CONT
INUE TO BE A S
IGN
IF
ICANT COMPONENT OF OUR PLURAL
IST
IC
SYSTEM OF H
IGHER EDUCAT
ION
, YOUR EFFORTS HAVE MADE TH
IS SO -

2

�AND WILL CONTINUE TO DO SO IN THE FUTURE,

To

ALL OF YOU

I EXPRESS CONGRATULATIONS AND COMPLIMENTS J FOR YOUJ TOO

J

CAN TAKE PRIDE IN THIS HAPPY OCCASION.
II

I APPROACH MY ASSIGNMENT THIS AFTERNOON WITH THE SOBER
KNOWLEDGE THAT NOT ONE PERSON CAME HERE FOR THE PRIMARY
PURPOSE OF HEARING THE COMMENCEMENT ADDRESS.

IF WE ARE

QUITE HONEST WITH EACH OTHERJ EACH OF YOU HAS A MUCH MORE
PERSONAL -- AND MORE IMPORTANT -- REASON FOR BEING HERE.
IN APPRECIATION OF THAT FACT J I PROPOSE TO INTRUDE ONLY
BRIEFLY UPON YOUR DAY.

To

THOSE OF YOU WHOJ FROM FORCE OF

HABIT J ARE TAKING NOTES J MY ENTIRE MESSAGE CAN BE SUMMARIZED
IN TWO FOUR-LETTER WORDS:

CARE AND LOVE.

AND IN THE CONTEXT

I MEAN THEM J THEY ARE NOT NOUNS BUT ACTIVE VERBS:

CARE AND

LOVE.
EACH OF US HAS STASHED AWAY IN MEMORY CERTAIN LINES -OF POETRY J FROM LITERATURE J PASSAGES FROM THE BIBLE -- WHICH
HAVE SPECIAL MEANING TO US,

ONE SUCH WHICH FREQUENTLY RECURS

3

�TO ME ARE THESE LINES FROM EDNA ST. VINCENT MILLAY THE WORLD STANDS OUT ON EITHER SIDE

No WIDER THAN THE HEART IS WIDE;
ABOVE THE WORLD IS STRETCHED THE SKY)--

No HIGHER THAN THE SOUL IS HIGH.
THE HEART CAN PUSH THE SEA AND LAND
FARTHER AWAY ON EITHER HAND;
THE SOUL CAN SPLIT THE SKY IN TWO)
AND LET THE FACE OF GOD SHINE THRU.
BUT EAST AND WEST WILL PINCH THE HEART
THAT CANNOT KEEP THEM PUSHED APART;
AND HE WHOSE SOUL IS FLAT--THE SKY
WILL CAVE IN ON HIM BY AND BY.
THE WORLD STANDS OUT -- NO WIDER THAN THE HEART IS WIDE.
As YOU GRADUATE AND MOVE ON EITHER IN YOUR CHOSEN CAREER
OR TO FURTHER STUDY) OUR WORLD IS CONFRONTED WITH SEVERAL
LARGE) OVER-RIDING) PERVASIVE) VALUE-LADEN PROBLEMS.

As

JUST ONE EXAMPLE) HERE AT HOME WE'RE CONFRONTED WITH TOUGH
CHOICES:

ON

ONE HAND) HOW TO REVITALIZE AMERICA'S

FALTERING SOCIAL AND ECONOMIC SYSTEM; ON THE OTHER) HOW TO
RESPOND RATIONALLY AND RESPONSIBLY TO UNPARALLELED

4

�TECHNOLOG
ICAL CHANGE AND THE EVER
-GROW
ING DEMANDS OF A
HUNGRY AND TROUBLED WORLD
,
YOUR TASK IN FAC
ING SUCH CHALLENGES ISCOMPL
ICATED BY
ERRORS OF OM
ISS
ION OR FUZZY TH
INK
ING OF THOSE WHO CHART OUR
NAT
ION
'S COURSE
,
A A

~

HAS

A
s NORMAN

S

~

ED
ITOR OF COMMENTARY

~

ONLY

~

AS A

A

~

ARE WE

REAWAKEN
ING TO THE FACT THAT SOC
IAL AND ECONOM
IC PROGRESS
IN TH
IS COUNTRY ARE IMMUTABLY T
IED TOGETHER -AS MUCH AS
GENERAT
ION ISL
INKED TO SUCCEED
ING GENERAT
ION
.

A
sA

A

~

WE AMER
ICANS IN THE PAST 20 YEARS HAVE S
IMULTANEOUSLY
FORGOTTEN HOW FAR WE
'VE

~

WH
ILE BE
ING UNREAL
IST
IC

ABOUT HOW FAST WE CAN GO IN THE FUTURE
. WE HAVE CHOSEN TO
FORGET THAT IN

~

MORE THAN 15 PERCENT OF AMER
ICAN

HOUSEHOLDS HAD INCOMES OF LESS THAN
DOLLARS
,

By THE LATE

~

~

IN TODAY
'S

THE F
IGURE WAS ONLY THREE

PERCENT
. WH
ILE FEWER AMER
ICANS ARE TRULY POOR

A ~

AND MORE PEOPLE ARE BECOM
ING MORE AND MORE AFFLUENT
,
AFTER THE SECOND WORLD

A ~

MORE
R
IGHT

FEWER THAN 15 PERCENT OF AMER
ICAN

5

�HOUSEHOLDS HAD INCOMES OF

By THE LATE

~

~

~

IN TODAY
'S DOLLARS
.

MORE THAN ONE
-HALF EN
JOYED SUCH AN INCOME
.

THE REAL
ITY FOR ALL OF US -AND ESPEC
IALLY MEMBERS
OF TH
IS GRADUAT
ING CLASS

ISTHAT SUCH A RATE OF PROGRESS

IN THE YEARS AHEAD W
ILL BE D
IFF
ICULT -SOME WOULD SAY
IMPOSS
IBLE
. You FACE A D
IFFERENT WORLD
.
You GREW UP IN AN AGE WHEN ECONOM
IC PROGRESS SEEMED
AUTOMAT
IC
.

YET YOU ARE MATUR
ING IN A WORLD CHARACTER
IZED

BY ERRAT
IC INFLAT
ION AND NEGL
IG
IBLE ECONOM
IC GROWTH
.
You WERE BORN AT A T
IME WHEN AMER
ICA
'S EM
INENCE WAS
UNQUEST
IONED
.

YET YOU ARE MATUR
ING IN AN ERA WHEN ECONOM
IC

AND POL
IT
ICAL LEADERS INCREAS
INGLY ARE D
ISTR
IBUTED AMONG A
GROW
ING NUMBER OF

A

S~

AND AT A T
IME WHEN AMER
ICA
'S

LEADERSH
IP IS INCREAS
INGLYQUEST
IONED
.
You GREW UP IN AN AGE OF FREER L
IFESTYLES
. YET YOU
ARE MATUR
ING IN AN ERA MARKED BY CONFUS
ION AND UNCERTA
INTY
OVER THE DEGREE OF GOVERNMENT INVOLVEMENT IN YOUR DA
ILY
L
IVES
.

6

�IN THE WORDS OF FRENCH PHILOSOPHER PAUL VALERY J HTHE
TROUBLE WITH OUR TIMES IS THAT THE FUTURE IS NOT WHAT IT
USED TO BEr H

How

AND INDEED WHETHER YOU -- TODAY'S YOUNG ADULTS --

CAN RESPOND TO TOMORROW'S UNCERTAINTIES AND CHALLENGES IS
NOT CLEAR.

FOR TO BE BLUNT J 1 SEE YOU AS PART OF A

GENERATION OF WHICH TOO LITTLE HAS BEEN ASKED J AND TOO LITTLE
EXPECTED.

WE HAVE BEEN WRONG TO TELL YOUJ CONSTANTLYJ THAT

YOU SHOULD BE GRATEFUL FOR WHAT YOU GET J AND YET HAVE NOT
OFFERED YOU THE OPPORTUNITY TO GIVE IN RETURN.
AND WE HAVE FAILED TO SUFFICIENTLY EMPHASIZE TO YOU THE
ROCK BOTTOM REALITIES OF THE AMERICAN SOCIAL AND ECONOMIC
SYSTEM J A SYSTEM IN WHICH WE ALL MUST LIVE J AND HOPEFULLY
PROSPER.
PERHAPS MICHAEL NOVAKJ IN HIS ESSAY HTHE AMERICAN VISIONJ
SUMMARIZES THOSE REALITIES THE BEST:
HTHE (AMERICAN ECONOMIC AND SOCIAL) SYSTEM DOES NOT
GUARANTEE SUCCESS.

IT DOES GUARANTEE OPPORTUNITY.

IT MULTIPLIES OCCASIONS FOR LUCK AND GOOD FORTUNE.

7

H

�IT IS AN OPEN} POROUS} HIGHLY MOBILE SYSTEM.
DOWNWARD MOBILITY IS AS CHARACTERISTIC OF IT
AS UPWARD MOBILITY .. ,
uIN ONE SENSE OUR CULTURE IS COMMITTED TO
EQUALITY; IN ANOTHER IT IS COMMITTED TO
INEQUALITY.

IT HOLDS THAT EQUAL WORK SHOULD

RECEIVE EQUAL PAY,

IT ALSO HOLDS THAT SUPERIOR

WORK SHOULD BE REWARDED WITH SUPERIOR PAY.

'IT

HOLDS THAT EVERY WORKER IS ENTITLED TO A JUST
WAGE.

IT ALSO HOLDS THAT SOME PERSONS OF RARE

TALENT (OR RARE VALUE) IN WHATEVER MARKETABLE WAY)
MAY RECEIVE REWARDS NOT SO MUCH COMMENSURATE WITH
THEIR WORK AS WITH THEIR GIFT AND ITS DESIRABILITY. u
WHAT NOVAK IS SAYING IS THAT AMERICA WAS FOUNDED ON THE
PRINCIPLE THAT PERFORMANCE SHOULD BE LINKED WITH REWARDS; AND
THAT THE MARKETPLACE SHOULD PREVAIL,
Now} RIGHT HERE IN MICHIGAN} WE ARE EXPERIENCING THE
NEGATIVE RESULTS OF OUR SOCIETY'S MOVE AWAY FROM A CLEAR

8

�UNDERSTAND
ING AND COMMUN
ICAT
ION OF TH
IS RELAT
IONSH
IP
BETWEEN SOC
IAL AND ECONOM
IC PROGRESS IN AMER
ICAN SOC
IETY
AND OF THE RELAT
IONSH
IP BETWEEN HARD WORK AND REWARDS BASED
UPON

A

~

TO HUMAN ADVANCEMENT AND PROGRESS
.

YOUR GENERAT
ION
'S AB
IL
ITY TO CREATE A BETTER FUTURE
FOR

A ~

IN MY

~

FOR ALL OF

A

A~

AND FOR THE WORLD

~

BE DETERM
INED NOT BY THE ELEGANCE OF YOUR

~

BUT BY THE TANG
IBLE CONSEQUENCES OF YOUR HARD WORK
; YOUR
UNDERSTAND
ING OF THE

~

S

A ~

AND POL
IT
ICAL FRAMEWORK

OF TH
IS NAT
ION
; AND ON YOUR RECONC
IL
ING OLD VALUES W
ITH NEW
EXPECTAT
IONS AND NEEDS
.
YOUR IND
IV
IDUALCONTR
IBUT
IONS TO HUMAN PROGRESS W
ILL BE
MADE IN THE VAR
IOUS ROLES OF L
IFE -IN YOUR CHOSEN F
IELD OF
WOR K
; AS

S

S ~

A

~

~

VOLUNTEER
.

VOLUNTEER
ISM IS

A SPEC
IAL AMER
ICAN PHENOMENON
. MARGARET MEAD HAS OBSERVED
:
"WE L
IVE IN A SOC
IETY THAT ALWAYS HAS DEPENDED
ON VOLUNTEERS OF D
IFFERENT K
INDS -SOME WHO CAN

9

�GIVE MONEY) OTHERS WHO GIVE TIME) AND A GREAT
MANY WHO FREELY GIVE THEIR SPECIAL SKILLS) FULLTIME OR PART-TIME.

IF YOU LOOK CLOSELY) YOU WILL

SEE THAT ALMOST ANYTHING THAT REALLY MATTERS TO
US) ANYTHING THAT EMBODIES OUR DEEPEST COMMITMENT
TO THE WAY HUMAN LIFE SHOULD BE LIVED AND CARED
FOR) DEPENDS ON SOME FORM -- MORE OFTEN MANY
FORMS -- OF VOLUNTEERISM,u
IN PREPARATION FOR SUCH RESPONSIBILITY) YOU ARE FORTUNATE
TO HAVE BEEN STUDENTS AT MADONNA COLLEGE -- A CHRISTIAN)
INDEPENDENT) LIBERAL ARTS INSTITUTION:

CHRISTIAN -- IN THE

FULLEST AND MOST COMMITTED SENSE; INDEPENDENT -- TANGIBLE
EVIDENCE OF THE PLURALISTIC CO MMIT MENT OF AMERICA) THAT
PRIVATE AS WELL AS PUBLIC EFFORTS SERVE SOCIETY'S HIGHEST
GOALS) EVEN IN AN AGE WHEN GOVER NMENT IS EVER MORE DOMINANT
AND DOMINEERING; AND LIBERAL ARTS -- IN FURTHERANCE OF THE
CONCEPT OF THE uEDUCATED MAN,"

10

�AMONG THE DISTINCTIVE PURPOSES OF COLLEGES LIKE YOURS)
I'LL REPEAT ONLY TWO:
"IN THE ERA WHEN THE POTENTIAL BENEFITS OF SCIENTIFIC
AND TECHNOLOGICAL ADVANCEMENT ARE JEOPARDIZED BY A
LACK OF WISDOM) MORAL CONCERN AND RESPONSIBILITY IN
THE USE OF SUCH KNOWLEDGE) SEEK TO MAINTAIN A STEADY
FOCUS ON HUMAN VALUES WHICH UNDERGIRD THE WORTH OF
INDIVIDUALS AND THE WELFARE OF SOCIETY.
"IN AN ERA OF PROLIFERATION AND FRAGMENTATION OF
KNOWLEDGE) SEEK TO CREATE IN STUDENTS AN INTELLECTUAL
CURIOSITY ABOUT THE WHOLENESS OF KNOWLEDGE AND A
CONCERN FOR THE VALUE JUDGMENTS WHICH ARE CRITICAL
TO WISE DECISION-MAKING."
I WISH YOU AS GRADUATES SUCCESS IN THE DAYS AHEAD IN
TRANSFERRING SUCH VITAL CONCEPTS INTO YOUR EVERYDAY LIVES.
III
WHILE THE PROSPECTS OF AN UNKNOWN FUTURE MAY BE SOMBER)
THE CHALLENGE -- AND THE POTENTIAL -- OF TOMORROW ARE AS
11

�DEMAND
ING AND AS EXH
ILARAT
ING AS EVER
.
AND COMPLEX
ITY SEEM

A A

S

~

IN AN AGE WHEN B
IGNESS

IT
'S IMPORTANT TO MA
INTA
IN

A PROPER PERSPECT
IVE
, WHEN THE REAL
IT
IES OF THE EVERYDAY
WORLD SEEM ALMOST OVERWHELM
INGJ IF
IND THE FOLLOW
ING A USEFUL
REM
INDER
:
IAM ONLY ONEJ BUT IAM ONE
;
ICAN
'T DO
AND WHAT ICAN

~

IOUGHT TO DO
;

AND WHAT IOUGHT TO
JESUS

A

~

~

BY THE GRACE OF

~

IW
ILL DO
,

uLOVE THY NE
IGHBOR __ U

AN OLD HYMN REMI
NDS
A MOV
ING LYR
IC

S~

uBRIG
i
·nENTHE CORNER WHERE YOU ARE
"
,

U

S~

AND LET ITBEG
IN W
ITH ME
.
,
IN TOO MANY FACETS OF
THE HUMANE
,

BUT ICAN DO SOMETH
ING
;

~

uLET THERE BE PEACE ON EARTH

,
u

~

WE HAVE LOST THE HUMAN AND

TH
IS CAN BE REMED
IED ONLY BY THE DEEDS OF

IND
IV
IDUALSWHO -IN WHATEVER THE
IR ROLE AND IN EVERY
D
IMENS
ION OF L
IFE -CARE AND LOVE
.
IFEACH OF US W
ILL DO WHAT WE CAN DO AND OUGHT TO DO TO

12

�THAT ENDJ WE W
ILL J IN FACTJ BE SERV
ING MAN
iS H
IGHER PURPOSE
.

To EACH OF YOU IN TH
IS CLASS OF 1
9
8
3 GODSPEED IN YOUR
J

PROFESS
IONAL CAREER AND -MORE
PERSONAL L
IFE
.

13

~

A

-IN YOUR

�</text>
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                  <text>The Russell Mawby papers document the life and work of Michigan-born Russell Mawby from 1928 to the present. Mawby was the Chief Executive Officer and Chairman of the W. K. Kellogg Foundation for twenty-five years and is recognized for his work in the area of philanthropy in the United States, Latin America, and Europe.&#13;
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                  <text>Mawby, Russell G.&#13;
W.K. Kellogg Foundation</text>
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                  <text>&lt;a href="https://gvsu.lyrasistechnology.org/repositories/2/resources/432"&gt;Russell Mawby Papers (JCPA-01). Johnson Center for Philanthropy Archives&lt;/a&gt;</text>
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              <text>&lt;a href="https://gvsu.lyrasistechnology.org/repositories/2/resources/432"&gt;Russell Mawby papers, JCPA-01&lt;/a&gt;</text>
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                <text>Russell Mawby speech, The World Stands Out</text>
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                <text>Speech given May 14, 1983 for the W. K. Kellogg Foundation at the Madonna College commencement.</text>
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                    <text>••
Focus on the Future: Creating Caring Communities
Remarks by Russell G. Mawby at the
Grantmakers/Grantseekers V Seminar
Hyatt Regency Hotel, Dearborn, Michigan
May 14, 1993
I.

I am delighted to be here with you for
Grantmakers/Grantseekers V (or as we affectionately refer to it
"GG V".)

I commend our Program Committee for the theme selected

for this year's seminar:
Communities."

"Focus on the Future: Creating Caring

This theme so clearly reflects happenings and

trends of today.

I commend them also for the topics of the

breakout sections and the superb resource people recruited for
each.

And we are fortunate indeed to have Dr. Samuel Betances of

Northeastern Illinois University with us to begin our afternoon
session.

We appreciate also the various sponsors and the

exhibitors who have cooperated with our Program Committee to
enrich this year's seminar.
Many of us here were at Grantmakers/Grantseekers I in Novi.
The theme that year was "Improving Michigan's Nonprofit Sector."
We are grateful indeed to those who had the vision and energy to

�initiate the Grantmakers/Grantseekers series.

I think

particularly of the sponsoring groups: the Council of Michigan
Foundations with the leadership of Dorothy Johnson, its president
and the late Dr. Peter Ellis who was with the Kellogg Foundation
and was, at that time, a loaned executive with CMF; and the three
Michigan Chapters of the National Society of Fund Raising
Executives, under the leadership of John Lore.

We are the

continuing beneficiaries of their leadership.
Last evening, someone had the audacity to ask me if I would
be giving the same speech today that I gave in 1989.

I confess I

did get the speech out to see what I had said back then and I
would quote briefly from the beginning section:

" I am delighted

to be here on this historic occasion, the first statewide meeting
between Michigan's grantmakers and grantseekers.

It took vision

on the part of both groups to see that the moment was right -our thanks to the three Michigan Chapters of NSFRE and to CMF for
their leadership.

2

�"The word 'historic' was not used lightly.

Despite the

close working relationship between grantmakers and grantseekers,
there has been too little meaningful communication between us as
groups.

It is time we get to know each other better.

Why?

Simply because we need each other.
1.	

Without the do-ers, the givers are powerless
to effect social change.

2.

Without the givers, the do-ers lack the

resources they need to carryon their
activities to improve human well-being in
respective areas of concern.
3.

Thus, we are collaborators in mobilizing

private resources to improve the quality of
life for all Michigan citizens.
"This spirit of collaboration should underlie everything we
say and do -- here, and throughout the year."

3

�Lots of things have happened in the nonprofit sector since
then, at least in part because of the Grantmakers/Grantseekers
meetings.

I will mention only two.

First is the creation of the Michigan Nonprofit Forum,
bringing together grantseekers and grantmakers on a permanent
basis and in a systematic way.

The Michigan Nonprofit Forum's

mission is "to promote the awareness and effectiveness of
Michigan's nonprofit sector, and to advance the cause of
volunteerism and philanthropy in the state."

In pursuit of that

end, the Forum, as a membership organization, exists for the
following purposes:
1.

To act as a convener, bringing together

nonprofit leaders, as well as the leadership
of the government and the private sectors, to
increase understanding of the nonprofit
sector, confront common issues and concerns,
and promote collaboration;
2.	

To encourage voluntary giving and service;
4

�3.

To disseminate information important to

defining the sector -- its scope and values, meeting
the management/technical needs of organizations in the
sector, and fostering communication and collaboration
in the public, private, and nonprofit sectors;
4.

To take an active role in public policy

that affects the nonprofit sector at large;
and
5.

To provide programs and services that

enhance the sector by strengthening
organizational capacities.
While the Michigan Nonprofit Forum is a very new
organization and is gradually taking shape, it will be
increasingly important for nonprofit organizations in our state
and for the people of Michigan.

MNF had an excellent Board

meeting yesterday with a full representation of the nonprofit
sector; we are delighted to have in place our new executive
director, David Egner; and plans for the future in the
5

�programming and policy areas are taking shape.

The Forum, of

course, is now the sponsoring organization for the
Grantmakers/Grantseekers Seminars.
A related activity is the Campaign for Volunteerism, so ably
chaired by Governor George Romney.

Governor Romney always uses

the title "Honorary Chairman," but we indeed have a very
hardworking chairman working effectively with three cochairpersons:

First Lady Michelle Engler and former First Lady

Janet Blanchard, making the volunteerism initiative truly bipartisan; and Frank Popoff of Dow Chemical Company in Midland,
representing business and industry.

The public service

announcement clips which we saw earlier this morning are only one
example of their initiative to encourage volunteerism and create
Volunteer Centers throughout the state.

We are grateful indeed

to you, Governor Romney, for your leadership and for the
inspirational example you provide for us all.

6

�And so, it is in that context and shared commitment that we
meet today in GG V, with the theme: "Focus on the Future:
Creating Caring Communities."

II.
In thinking about what is happening in contemporary society
as it relates to our individual communities, I was tempted to
begin with a list of concerns not unlike the agenda of topics
being addressed at this conference.

However, I feel it would be

presumptuous and inappropriate for me to propose a long cafeteria
list of issues around the topic o f ' Creating Caring Communities.
You are knowledgeable about the concerns in our country, in our
state, and particularly in your home communities.
So instead, I have chosen, in broad overview, to share five
observations about things going on in our society, for which the
implications for nonprofits and nonprofits leaders -professionals, volunteers, board members, etc. -- are rather
apparent.

I will be speaking in short-hand, leaving the
7

�interpretation and translation to you.

I hope the meaning will

be clear and you will see your community and yourself in
illustrations I suggest.
Observation 1 concerns the seeming return -- shift back -to local responsibility and control in addressing societal needs.
For a span of about 6 decades -- from the "progressive era" at
the turn of the century to the late 1960s, and particularly
beginning with "the New Deal" in the decade of the 30s -- the
federal government took an ever-increasing part in meeting the
needs of the American people.

In recent years, the trend has

first slowed, then seemed to reverse.

Increasingly, state and

localities are being called upon to deliver services and provide
benefits to people at the community level.
This fact poses problems for all states and localities.
This puts pressure on the tax system, especially, to raise
revenues to cover increased state and local expenditures.

While

responsibility seems to have shifted back to the community level,

8

�we know that most financial resources have remained at the state
and federal level.
Ultimately, a desirable consequence is that more problems
are being identified and dealt with closer to home, and, as we
all know so well, the answers usually lie not in dollars alone
but in the increased involvement and commitment of people who
care.

Opportunities through the nonprofit sector are obvious:

there is a desperate need to become more efficient and more
effective in using limited resources and in mobilizing local
leadership.
Observation 2 concerns the seeming inability of our
political processes and institutions to deal with significant
issues in substantial ways.
This is most vivid at the national level where Congress is
struggling ineffectively with such concerns as fiscal and
financial responsibility, health care, foreign affairs, child
care, farm programs, support for the arts, energy policy,
environmental quality ... the list goes on.
9

�In Lansing, while there has been some progress, our state
politicians are equally ineffective on matters of school finance,
our state budget, Worker's Compensation, correction, human
services, and a host of other concerns.

At the local level, you

can make your own analysis of effectiveness in dealing with human
services, environmental concerns, and all the rest.
Technology has changed the nature of politics and
politicians dramatically.

New techniques of sophisticated,

instantaneous polling and the influence of mass media treatment
of every issue and personality seem to have caused elected
officials to become less the "leaders" of society and more the
followers of herd instinct.

There is a tendency to lead only

when consensus has been reached, to wait to see which way the
parade is going and then rush to its head.

Other changes which

have influenced the political process to society's disadvantage
have been the proliferation of the number and the dramatic
increase in skill of special interest groups of every variety and
the concept of entitlement which has handcuffed political
10

�response to changing needs.

Today, there are few in elected

office who could be described as statesmen with vision,
commitment, and a concern for the whole.

Patterns of political

power also have changed dramatically, with greater diffusion and
less loyalty to party and purpose.

One consequence of term

limitation may be to further erode institutional memory and
continuity and enhance the influence of bureaucratic structure
and special interests.
The net effect of all of these change has been the lessened
ability of government at all levels to be a source and catalyst
for social change.

This, then, ·suggests an enhanced potential

role for initiatives in the nonprofit sector to demonstrate new
answers to societal needs, to initiate ventures, to provide the
vision and comprehensive approach which the political fails to
provide.
Observation 3 concerns the persistent reluctance to face
facts and deal with reality.

This is a somewhat human

11

�characteristic -- a resistance to change, when we are comfortable
with that which we know.
Sometimes, even when the evidence is overwhelming, both
individuals and their institutions are reluctant to respond.

It

is a truism that "in most areas of human concern, we know better
than we do."

Think only of the areas which may be of special

interest to you:

substance abuse, K-12 education, health care,

the environment.
For example, if we think of child development in the early
years, we know that age five is too late for societal concern and
intervention, yet most youngsters ·and most communities lack
comprehensive early childhood and pre-school programs of high
quality, except as provided by family, which mayor may not be
sufficient.
The evidence is clear that the elementary years are most
important and that drop-out can really be predicted by grades six
or seven.

Yet, we persist in accrediting our schools at the high

12

�school level, starving the elementary years whenever resources
are limited.
Every teacher will tell you that it takes the first three
months of the new school year to catch up to where students were
when school ended in the spring, yet we persist in having a
three-month break in learning during the summer months -- a
school-year model established by an agrarian society nearly two
centuries ago.
In the matter of penal reform, the Governor of Pennsylvania
commented not long ago, "It costs $24,000 a year to keep a person
in the state pen, but only $8,OOCY"a year at Penn state."
We, as a society, through our institutions and
organizations, must put to better use that which is already
known.

Nonprofits can be a key catalyst to making this happen.

Observation 4 concerns the dichotomy between the nature of
the problems which concern us and the solutions we devise.
The problems of concern to society tend to be complex,
multidisciplinary, overarching, penetrating, and permeating.
13

�Each of us can make our own list -- national debt, K-12 and
higher education, home care for the elderly, environmental
quality, job generation, peace.
To the contrary, the solutions most often devised to address
such issues tend to be narrow, discipline- or professionoriented, biased, simplistic, and inadequate to the task.
A major contribution of nonprofit organizations in
addressing societal need can be to encourage and demonstrate
programs which are comprehensive, collaborative, and provide
continuity and caring.

(The 4 CiS)

That leads naturally then to my fifth and final observation
which concerns the persistence of "turfism" in addressing
societal needs.

Usually programs of human service are badly

fragmented and lack continuity.

In Battle Creek, for example, we

have 67 identified voluntary, nonprofit groups directed to the
needs of youth.

Pluralism is good; competition can also be

healthy; but infighting, adversarial stances, and combative
behavior are not!
14

�The clearest example in our home town was in health care,
where we had two hospitals, virtually across the street from each
other, each suffering from less than 50 percent occupancy.

In

addition, we have the usual host of other health care
organizations -- Visiting Nurse Service, Department of Public
Health, American Red Cross, Hospice, Meals on Wheels, voluntary
ambulance services, and many more.
Unhappily, while each is composed of intelligent, able,
dedicated, and well-intentioned individuals, each also tends to
address issues from the perspective of their organizational or
institutional objectives.

Each is concerned with their own

niche, too often not sensitive to the activities of others and
with insufficient attention to the comprehensive health needs of
the people of the community.

In Battle Creek we finally

succeeded in getting the two hospitals to merge.

Now we are in

the process of getting the other players to join the team.

15

�Again, a challenge for nonprofits is to be an influence in
bringing about services which are comprehensive, collaborative,
and continuous.
John Gardner, one of the most thoughtful and visionary
leaders of our time, is now focusing his attention on community.
At the CMF Conference last fall, he addressed the topic "Building
Community."

Dr. Gardner began his remarks as follows:

"The

disintegration of communities and the sense of community has gone
about as far as it can be allowed to go, and I foresee a strong
movement to regenerate communities.

I am familiar with the rule

that if you think things are getting better, you've probably
overlooked something.

And I am sufficiently considerate of you

as an audience to recognize that you are accustomed to gloomy
pronoses and an optimistic view could throw you seriously off
balance.

But there it is.

We're moving back toward community --

community incorporating diversity, open, pluralistic, but still
community."

16

�Dr. Gardner suggests the following ten ingredients as
essential to a healthy community.
1.

Wholeness Incorporating Diversity (Probably the greatest

challenge confronting the generations assembled here
plus our children and grandchildren.
2.

A reasonable base of shared values.

3.

Effective internal communications.

4.

Caring, trust, and teamwork.

5.

Participation.

6.

Affirmation.

7.

Links beyond the country.

8.

The development of your people.

9.

A forward view.

10. Institutional arrangements for community maintenance.

Dr. Gardner, throughout his discussion of community, always
emphasizes: "We, the people ... ", reminding us that people at the
community level must take responsibility for their own future.
17

�This is not something which can be left to elected officials or
anyone else.
What a comprehensive, visionary, challenging agenda for all
of us concerned with communities, where life is really lived.
III.
In conclusion, as we focus on the future, can we really say
we, in our multiple and various roles, are working to create
caring communities?

The hard reality -- or the exciting fact --

is that all of us here, individually and collectively, will make
that determination by our decisions and actions.

We may be

passive and reactive -- or we may be creative and participatory.
While we are continually concerned with dealing with
problems and addressing shortcomings, we need to keep these
troublesome concerns in perspective.

For example, we read a lot

about the problems of teenagers today, but most teenagers do
well-- most are not on drugs, they do not get pregnant, and they
do not drop out.

18

�At the same time, there are pressing concerns which must be
addressed.

It is to such issues that much of our thought and

resources must be directed.
We, in the nonprofit sector -- whether a paid staff
professional, a board member of an organization, or a volunteer
working to provide services -- must be responsive to changing
circumstances and opportunities.

Most of the significant new

directions imperative to our societal future will not be charted
by government.

In fact, many elected officials are almost

desperate for better answers, proposed solutions to perplexing
issues.
We in the nonprofit sector must continue our tradition of
innovation, nurturing creative collaborative approaches to human
concerns at the community level.
We must provide leadership to enhance the resources in our
communities and ensure their most effective use.

19

�We in Michigan have a great tradition of social concern.

We

in the nonprofit sector -- and those who have preceded us -- have
been important partners in this progress.
There is unfinished business demanding the best efforts of
all of us!

Godspeed!

20

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deal with forcefully and directly.

But we immediately see that they are

not simple and neat; they are complex, confounding and compounding, comprehensive, inter-related.

One of the dilemmas of the human condition is

that the problems which concern us are diffuse, complex, permeating,
multi-disciplinary, generalized.

Think of any current issue of major

significance--pollution, health care, transportation, education, the
jUdicial system, world peace.

Simultaneously, the solutions devised by

man are usually specific, simplistic, specialized, narrowly based.

Thus,

a serious discontinuity exists betwe en the nature of the problems which
confront us and the solutions which we contrive for dealing with them.
I'll not elaborate on these three issues, simply remind you of them:

Population --

~

realization that the growth of human population is

the principal and most compelling threat to the survival of the
species (man);
Environment -- a growing appreciation for the fragility of the
relationships within the earth's environmental milieu, with
an awareness of the mind-boggling

Consequences of our actions,

impulsive or premeditated; and
War	 -- with no better reminder than the words written 350 years ago
by	 John Donne "No man is an island, entire of itself; ev ery man is a
piece of the continent, a part of the main; if a clod be washed
away by the sea, Europe is the less, as well as if a promontory
were, as well a s if a manor of thy friends or of thine own were;
any luan' s death dimini shes me; b ecause I am involved in mankind;
and therefore never send to know for whom the bell tolls;
it tolls for thee."

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                    <text>"THE WORLD STANDS OUT"
Commencement Address
by
Dr. Russell G. Mawby
at
The University of Idaho
Moscow
May 16, 1987
I

It is a pleasure indeed for me to be with you at the University of
Idaho for this commencement ceremony .

While I

have had the pleasure

of knowing a great many of your University's leaders and graduates,
I

have until now been "culturally deprived" -- this is my first

visit to your campus.

Thus,

I

am impressed indeed with your

beautiful campus setting and am mindful of the national and
international reputation of Idaho.

It is one of the fine examples

of our network of land-grant universities,

the distinctive

contribution of America to higher education.

This great University

is today on the threshold of its centennial anniversary.
the vision,

the sacrifice,

the commitment of those rugged women and

men who launched this institution a century ago.

Through the years,

its programs of teaching -- undergraduate and graduate;
basic and applied;

Think of

research

and public service -- through a myriad of

activities of the Cooperative Extension Service and other continuing
education initiatives -- have enriched the lives of thousands of

�2

individuals,
nation,

their families,

and world.

their communities, your state,

and

You will always be proud of your alma mater.

It is a further pleasure for me to be here because your President,
Dr. Gibb,

is a long-time professional colleague and valued friend.

Therefore, I

thank you for the privilege of being with you today.

To you who are graduating, I
expressed.

For each of you,

add my congratulations to those already
this is an occasion long awaited,

one

of those instances in a person's life when you can have both a sense
of satisfaction in past achievements and a special excitement for
the future.

I

feel privileged to be sharing this day with you.

I would add a word of congratulations, also,

to all of those who

have contributed in a significant way to making this day a reality.
I

think first of parents and families,

and in some instances

husbands or wives and children who so often have sacrificed and
subordinated their personal interests to yours in making it possible
for you to study at UI and who are entitled to a similar sense of
prideful satisfaction on this occasion.

And I

think,

also,

of all

the people who are the University -- those who have gone before,
establishing,

building, and sustaining this institution,

and who

have earned for it an enviable reputation in the field of higher
education; and those who currently carry forward this work

�3

••• trustees,

faculty,

officers,

and staff; alumni and friends;

the people of Idaho through their state government.
express congratulations and compliments,

for you,

and

To all of you I

too,

can take pride

in this happy occasion.

II

I

approach my assignment today with the sober knowledge that not one

person came here for the primary purpose of hearing the Commencement
Address.

If we are quite honest with each other,

each of you has a

much more personal -- and more important -- reason for being here.
And,

in appreciation of that fact,

upon your time.
taking notes,
and

u.

To those of you who,

propose to intrude only briefly
from force of habit,

are

my entire message can be summarized in two letters:

"R" for responsibility,

W. K. Kellogg,
associated,

I

"u" for understanding.

the founder of the Foundation with which I

was a successful businessman.

am

With only six years of

formal education, he started work as a broom salesman and then
became the business manager of a hospital in Battle Creek.
46,

he quit his

At age

job and launched the Kellogg Company, manufacturing

ready-to-eat breakfast cereals.

Late in his life he dedicated his

wealth to public benefit through this Foundation.

In 1935, when he

made the irrevocable transfer of his fortune to the Foundation,

R

�4

he wrote a brief letter in which he concluded,
educational approach has been emphasized.

"I am glad that the

Relief,

shelter are necessary for destitute children,

raiment and

but the greatest good

for the greatest number can come only through the education of the
child,

the parent,

the teacher,

the community in general.

the family physician,

the dentist,

Education offers the greatest opportunity

for really improving one generation over another."
is as true today as it was five decades ago.
criticisms and all the questioning,

That statement

Despite all the

education is still basic to

offers the greatest opportunity for -- human progress.
standpoint of the individual,
life.

education is still the way to a better

Education -- related to but not synonymous with courses and

credits and degrees and credentials;
inquisitive mind;
identifying,

parents,

but education -- the

the mastery of knowledge and skills;

assembling,

For some of you,

beyond,

And from the

analyzing,

thinking,

a pattern of

planning,

higher education is a family tradition.

and doing.

Your

perhaps your grandparents and great-grandparents and
have been college graduates.

are the first

Others of you,

of your family to go to college.

like myself,

The University of

Idaho has given you an opportunity your parents did not enjoy.
Whatever the case,

your education has been heavily subsidized by the

people of Idaho and of the United States.
high price,

in terms of time,

energy,

While you have paid a

and dollars,

nonetheless the

�5

education you have received has required support far beyond the fees
you paid.

These funds came from public sources,

and from priv ate benefactors,
individuals,

through tax monies,

including alumni and other

corporations, and private foundations.

In a sense,

all

of us who are the beneficiaries of higher education should impose
upon ourselves the status of lifelong indenture to repay that which
has been bestowed and to ensure similar benefits and opportunities
for those who will follow.

Our society is now critically reviewing

all of its institutions and traditions,
and allocations of resources.
being challenged.

questioning our priorities

Support of education at all levels is

For the first

time in recent memory,

the American

commitment to provide educational opportunities -- an open door,
with a second chance -- seems genuinely endangered.

Hopefully you,

who are among the privileged to benefit from higher education, will
be articulate spokesmen and dedicated supporters of education to
guarantee comparable opportunities for those who follow.

III

As

in a l l

other aspects of life, with privilege goes duty,

obligation to be responsible and responsive.
and professional careers will be varied.

the

Your personal paths

Each will make his own

choice (another American prerogative which few in the world share)
-- some will pursue further professional studies,

leading to

�6

advanced degrees;

some will go into business,

or working with others;

either self-employed

others will choose opportunities in the

public sector working for governmental agencies at local,
national levels;
life,

state, or

still others will elect to continue the academic

in research,

teaching,

or public service.

Whatever route you choose,

society has high expectations -- a great

need -- for your talents.

Hopefully,

you will be shakers and

shapers of a better tomorrow.

In that regard I will share with you

briefly three specific ideas.

But as a preface for those thoughts,

it will be useful to put ourselves,

our lives,

our times into some

perspective.

Each of us has stashed away in memory certain lines -- of poetry,
from literature,
meaning to us.

passages from the Bible -- which have special
One such which frequently recurs to me are these

lines from Edna St. Vincent Millay The world stands out on either side
No wider than the heart is wide
Above the world is stretched the sky,-No higher than the soul is high.
The heart can push the sea and land
Farther away on either hand;

�7

The soul can split the sky in two,
And let the face of God shine thru.
But East and West will pinch the heart
That cannot keep them pushed apart;
And he whose soul is flat -- the sky
Will cave in on him by and by.
The world stands out -- no wider than the heart is wide.

Any reasonable person who reflects thoughtfully on today and
tomorrow -- on where mankind is and where we're going -- finds the
prospect sobering.

Recently I

read a disturbingly pessimistic

but perhaps distressingly realistic -- book, An inquiry Into the
Human Prospect,

by Robert L. Heilbroner.

Heilbroner suggests that

three issues above all others shape the current human predicament.
These can be summarized in three words:

population,

environment,

war.

It would be nice if these were simple,
deal with forcefully and directly.
they are not simple and neat;
compounding,

comprehensive,

tidy issues that we could

But we immediately see that

they are complex, confounding and

inter-related.

One of the dilemmas

of the human condition is that the problems which concern us are
diffuse,

complex,

permeating, multi-disciplinary,

generalized.

Think of any current issue of major significance -- food supply,

�8

pollution,

health care,

education,

international trade,

development,

unemployment,

family life,

energy,

transportation,

the judicial system,

inflation, world peace.

the solutions devised by man are usually specific,
specialized,

narrowly based.

rural

Simultaneously,
simplistic,

Thus, a serious discontinuity exists

between the nature of the problems which confront us and the
solutions which we contrive for dealing with them.

I ' l l not elaborate on these three issues,

simply remind you of them:

Population -- a realization that the growth of human
population is the principal and most compelling threat
to the survival of the species (man);
Environment -- a growing appreci ation for the fragility of
the relationships within the earth's environmental
milieu, with an awareness of the mind-boggling
consequences of our actions,

impulsive or premeditated;

and
War -- with no better reminder than the words written 350
years	 ago by John Donne "No man is an island,

entire of itself;

every man

is a piece of the continent, a part of the main;
if a clod be washed away by the sea, Europe is
the less,

as well as if a promontory were,

as

�9

well as if a manor of thy friends or of thine own
were;

any man's death diminishes me,

involved in mankind;

am

and therefore never send to

know for whom the bell tolls;

it tolls for thee."

No matter how we choose to classify man's concerns,
vantage point we elect to view them,

because I

or from what

ultimately it becomes clear

that the quality of life for our generation and those to follow will
be determined basically by our progress in improving human
relationships.

For whether we think in terms of the family,

home community,

our state or nation,

our

or the world neighborhood,

the

prime determinant of what life will be like in the years ahead will
be a consequence of man's ability to live in harmony,
another.

one with

And the most important decisions confronting us will not

be dependent upon our burgeoning technology,

but instead will be

value-based and value-laden.

The only hope for civilized society is that modern man will be more
successful than his predecessors in dealing with human aspirations,
reflecting contemporary values.

Your generation, more than mine,

shows promise of having this commitment and capacity.

But you have

not yet been really tested.

The real testing will come in tangible responses to tough
alternatives -- for example,

in the leadership you provide in

�10

preparing the American people to accept a static or declining
standard of living in the decades immediately ahead,
entirely new concept of the quality of life,

adopting an

so that the peoples of

other parts of the world may benefit more abundantly from the
earth's finite resources.

Will we go to war over oil?

share our abundance with those less blessed?

Will we

Will the hungry of the

world have food?

Your success will be determined not by the elegance of your rhetoric
but by the tangible consequences of your economic,

social,

and

political decisions.

IV

And now,

to those three tangible and specific concerns which I

share

with you as persons who are the beneficiaries of education who are
committed to knowledge and learning and who will -- in one role or
another -- be shapers of the future.

First,

the challenge of knowledge utilization,

knowledge to problems of people.
we know better than we do.
criminal justice, history,
agronomy,

family life,

the application of

In most areas of human endeavor,

Whether your career interests be in
the performing arts,

sociology, health,

engineering,

or what have you, we must

somehow mobilize knowledge resources in new and creative ways to

�11

deal effectively with human concerns.
and tomorrow,

In the complex life of today

the resources of anyone discipline,

body of knowledge

or organization are usu ally inadequate to deal effectively with
significant issues.

Your generation must pioneer in blending the

richness of specialized fields of study into more effective patterns
for decision and action.
learning.

In the past,

Second,

the challenge of l ifelong
My generation

life was indeed simplier.

could approach life in three neat blocks -- go to school,
work,

out to pasture.

Now,

for a whole host of reasons,

go to
that

pattern is no longer adequate -- burgeoning knowledge,

the

acceler ating rate of change,

the

the complexity of issues,

interrelatedness of human experiences.

You as educated persons must

demonstrate a commitment to lifelong learning,

incorporating in your

own life a continuing interaction between work,

family,

leisure, and

learning.

And finally,

that third challenge,

requires individual involvement.

involvement.

A unique ingredient of our

American way of life is volunteerism,
do voluntarily,

Effective democracy

because they want to.

those things which individuals
Margaret Mead has observed:

"We live in a society that always has depended
on volunteers of different kinds -- some who
can give money,

others who give time,

and a

great many who freely give their speci al

�12

skills, full-time or part-time.

If you look

closely, you will see that almost anything that
really matters to us,

anything that embodies

our deepest commitment to the way human life
should be lived and cared for,

depends on some

form -- more often many forms -- of
vo1unteerism."

This fact gives a distinctively humane quality to life in America.
I ' l l suggest a topic for your next rap session: -- "Thesis:
real sense,

the mark of a person's life is determined,

the ways in which leisure time is spent."
involved

voluntarily,

I

In a

above all,

by

encourage you to be

beyond the mandate of the

job -- providing

leadership in your profession and in your community.

v

While the prospects of an unknown future may be somber,

the

challenge -- and the potential -- of tomorrow are as demanding and
as exhilarating as ever.
characteristic,

In an age when bigness and complexity seem

i t ' s important to maintainn a proper perspective.

When the realities of the everyday world seem almost overwhelming, I
find

the following a useful reminder:

�13

I

am only one,

but I

am one;

I

can't do everything,
I

And what I

can do,

And what I

ought to do,

can do something;

ought to do;

If you've taken complete notes,

R U.

but I

by the grace of God,

I

will do.

you have recorded two letters --

They seem to pose a question so let's now reverse them into a

declarative statement -- U R.

You are committed to understand and

to respond.

In too many facets of your life,
we

both individually and as a nation,

seem to have lost something of our sense of purpose,

self-confidence,
be true,

our direction,

and commitment.

our

To the extent this

it can be remedied only by the deeds of individuals who --

in whatever their role and in every dimension of life -- understand
and respond.
do.

It's not enough to understand or know;

we must also

If each of us will do what we can do and ought to do,

we will

indeed be serving man's higher purpose.

To each of you in this class of 1987, Godspeed in your professional
career and -- more importantly -- in your personal life.

RGM:lg
l056c

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