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                    <text>LIFELONG LEARNING AND THE CHALLENGE TO THE PROFESSIONS
Remarks by Russell G. Mawby
Chairman and Chief Executive Officer
w. K. Kellogg Foundation
Battle Creek, Michigan
at the
31st Annual Meeting of the Southern Conference
of Dental Deans and Examiners
The University of North Carolina
Chapel Hill, North Carolina
January 5, 1985

I

It

~s

a pleasure to be here with you in Chapel Hill for this meeting

of the Southern Conference of Dental Deans and Examiners.

I feel

privileged to be a part of your program, and I hope that the observations of a layman and a grateful beneficiary of your profession may be
useful to your deliberations of the theme, "Lifelong Learning and the
Challenge to the Professions."
As Dr. Barker indicated to you, I am not a professional in any of
the health fields.

My background is in agriculture and, quite frankly,

as I was organizing my thoughts for this morning, I wondered why Ben
invited a farmer to give this presentation.

Before

break, you may be joining me

In the context of this

~n

wonderment.

morn~ng

coffee

meeting, I may not know enough not to say what I think; as an old farm
boy, I will simply plow ahead.

�2

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.

�3

So I come to this session as a farmer/layman, but one who is not
untainted, for I have been exposed to the likes of Ben Barker.

I bring

to my remarks the viewpoint of a user of your professional services and
of an administrator in philanthropy who sees the professions and universities and schools of dentistry and buildings and all the rest, not as
ends in themselves but as a means to the larger end of serving human
needs.
The si gnificance of this

morn~ng

to me

~s

heightened by my awareness

of your key positions of leadership, as leaders in education and as
leaders in practice.

Because of your responsibilities, you

key ro1 2s in shaping the future.

~n

fact have

You establish the criteria by which

the difficult determinations are made as to who will be admitted to
school and to practice; you shape the curriculum to which students are
exposed and determine the rigors to which they are subjected; you
establish on behalf of the public interest, the requirements for the
privilege of dental practice; and you collectively in these and your
other roles in the dental profession, establish the criteria by which
success or failure is determined.
players

~n

Thus, ultimately, you are major

influencing the shape, the character, the personality, the

morality of the dental component of our health care system.
We outside the profession are grateful for the degree to which you
succeed; we worry about the whys, the hows, the so-whats of the job you
do.

We are the beneficiaries -- or the victims -- of the consequences

of your efforts.
You are l eaders of the dental profession.

As lead ers, you must have

a vision of what ought to be and a commitment to move consistently and

�4
p
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~

on

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�5

r~o s

s
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. O
r
i
g
i
n
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l
l
y
, t
h
ec
e
n
t
r
a
lf
o
c
u
st
e
n
d
e
d
t
ob
e on "
k
e
e
p
i
n
gup t
od
a
t
e on r
e
s
e
a
r
c
h
.
" T
h
a
ti
ss
t
i
l
la v
a
l
i
da
n
d
im
p
o
r
t
a
n
to
b
j
e
c
t
i
v
e
,b
u
t now t
h
ep
u
r
p
o
s
e
so
fc
o
n
t
i
n
u
i
n
ge
d
u
c
a
t
i
o
nh
a
v
e
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e
e
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r
o
a
d
e
n
e
dt
oi
n
c
l
u
d
ea
l
lo
ft
h
en
e
e
d
sf
o
rg
r
ow
t
ho
fa p
r
o
f
e
s
s
i
o
n
:
a
n aw
a
r
e
n
e
s
so
fi
t
sa
p
p
r
o
p
r
i
a
t
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i
s
s
i
o
n
;
c
o
n
t
i
n
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i
n
gm
a
s
t
e
r
y o
fi
t
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ow
l
e
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g
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a
s
ea
n
dm
e
t
h
o
d
s o
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t
r
e
a
tm
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n
t
;
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t
si
n
t
e
r
n
a
ls
t
r
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c
t
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r
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g
;
i
t
sc
o
d
eo
fe
t
h
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c
s
;
i
t
sr
e
l
a
t
i
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n
s
h
i
p
sw
i
t
h a
l
l
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e
dp
r
o
f
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s
s
i
o
n
s
;
i
t
sr
e
s
p
o
n
s
i
b
l
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t
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st
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o
t
hi
t
sc
l
i
e
n
t
sa
n
dt
os
o
c
i
e
t
y
.
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n
c
r
e
a
s
i
n
g
l
y
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e
a
d
e
r
si
nc
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n
t
i
n
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i
n
gp
r
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s
s
i
o
n
a
le
d
u
c
a
t
i
o
na
r
e now
l
o
o
k
i
n
ga
tn
ew i
s
s
u
e
sa
n
da
n
sw
e
r
st
os
u
c
hq
u
e
s
t
i
o
n
sa
s
How do w
e c
h
o
o
s
ee
n
t
r
a
n
t
st
oa p
r
o
f
e
s
s
i
o
n who w
i
l
l
,

~n

f
a
c
t
,b
e

c
o
n
t
i
n
u
i
n
gl
e
a
r
n
e
r
s
?
How c
a
nt
h
i
st
r
a
i
tb
ef
o
s
t
e
r
e
db
yt
h
eb
a
s
i
cp
r
e
p
a
r
a
t
o
r
yp
r
o
g
r
am
o
ft
h
es
c
h
o
o
l
?
Wh
a
t c
a
nb
e om
i
t
t
e
df
rom t
h
ep
r
e
s
e
r
v
i
c
et
r
a
i
n
i
n
gt
ob
el
e
a
r
n
e
d
l
a
t
e
r
?

�6

Wh
a
t i
st
h
er
o
l
eo
ft
h
e

r~o s

p
r
o
v
i
d
e
r
so
fc
o
n
t
i
n
u
i
n
g

e
d
u
c
a
t
i
o
n
?
H
ow c
a
nt
h
e

r~o s

p
r
o
f
e
s
s
i
o
n
sc
o
n
c
e
r
n
e
dw
i
t
h c
o
n
t
i
n
u
i
n
g

e
d
u
c
a
t
i
o
nl
e
a
r
nf
rome
a
c
ho
t
h
e
r
'
se
x
p
e
r
i
e
n
c
e
s
?
l
C
o
n
t
i
n
u
i
n
gE
d
u
c
a
t
i
o
n-l
i
f
e
l
o
n
gl
e
a
r
n
i
n
g-p
r
o
v
i
d
e
sa c
o
n
t
i
n
u
i
n
g
c
a
p
a
c
i
t
yf
o
rr
e
s
p
o
n
s
et
on
ew k
n
ow
l
e
d
g
ea
n
dc
h
a
n
g
i
n
gc
i
r
c
um
s
t
a
n
c
e
s
.

I
I
I

F
rom t
h
ev
a
n
t
a
g
ep
o
i
n
to
ft
h
ed
e
n
t
a
lp
r
o
f
e
s
s
i
o
n
,w
h
a
t a
r
e som
eo
f
t
h
ec
h
a
n
g
e
st
h
a
ta
r
ec
u
r
r
e
n
t
l
yo
c
c
u
r
r
i
n
g
?
Mo
r
e t
e
c
h
n
i
c
a
lk
n
ow
l
e
d
g
ew
h
i
c
hh
a
su
s
e
f
u
l
n
e
s
st
op
r
a
c
t
i
t
i
o
n
e
r
s
(
n
oo
n
ew
o
u
l
dw
a
n
t t
oh
a
v
et
h
es
e
r
v
i
c
e
so
fa t
a
xa
c
c
o
u
n
t
a
n
t who
~s

u
s
i
n
gt
h
ei
n
f
o
rm
a
t
i
o
nf
r
om t
h
et
a
xc
o
d
ew
h
i
c
h e
x
i
s
t
e
dwh
en

h
eg
r
a
d
u
a
t
e
di
n1
9
5
9
)
.
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a
s
t
e
rr
a
t
eo
fc
h
a
n
g
eo
fk
n
ow
l
e
d
g
e(
t
h
e
r
es
e
em
st
ob
ec
o
n
t
i
n
u
i
n
gn
e
e
dt
oc
u
l
lt
h
ep
r
e
s
e
r
v
i
c
ec
u
r
r
i
c
u
l
umt
ot
h
e
e
s
s
e
n
t
i
a
l
s
)
.
Mo
s
t p
r
o
f
e
s
s
i
o
n
sa
r
el
o
s
i
n
gsom
ething o
ft
h
e
i
ra
u
r
ao
fm
y
s
t
i
q
u
e
a
n
ds
e
c
r
e
c
y
,t
h
r
o
u
g
ht
h
ee
f
f
o
r
t
so
ft
h
em
ed
ia, l
i
t
i
g
a
t
i
o
n
,
o
t
h
e
ri
n
f
l
u
e
n
c
e
s
.
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h
e
r
ei
sl
e
s
si
s
o
l
a
t
i
o
no
ft
h
ed
e
n
t
a
lp
r
o
f
e
s
s
i
o
nf
r
omm
a
r
k
e
t
i
n
g
a
n
dm
a
r
k
e
t
i
n
g m
e
n
t
a
l
i
t
y
, i
.
e
.
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r
o
f
e
s
s
i
o
n
a
la
d
v
e
r
t
i
s
i
n
g
, HMO
s
.
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r
o
f
e
s
s
i
o
n
so
f
t
e
nd
e
a
lw
i
t
h i
n
c
r
e
a
s
i
n
g
l
yc
om
p
l
e
xp
r
o
b
l
em
s
,r
e
~r~ng

e
x
p
e
r
t
i
s
eb
e
y
o
n
dt
h
et
r
a
d
i
t
i
o
n
a
ls
k
i
l
l
so
ft
h
e

p
r
o
f
e
s
s
i
o
n
.

�7
Th
ec
h
a
n
g
i
n
gm
anpow
e
r s
i
t
u
a
t
i
o
n
,w
i
t
h i
n
c
r
e
a
s
i
n
gc
o
n
c
e
r
n
s ~n
t
h
ed
e
n
t
a
lp
r
o
f
e
s
s
i
o
no
fa
no
v
e
rs
u
p
p
l
y
.
A
sa u
s
e
ro
fd
e
n
t
a
ls
e
r
v
i
c
e
s
,I amn
o
ts
u
r
eI f
u
l
l
y
u
n
d
e
r
s
t
a
n
dt
h
i
sc
o
n
c
e
r
n
. I
tr
em
i
n
d
sm
e o
fa q
u
e
s
t
i
o
nt
h
a
t
w
e u
s
e
dt
oa
s
k on d
o
c
t
o
r
a
le
x
am
i
n
a
t
i
o
n
s ~n e
c
o
n
om
i
c
s
: How
m
any g
a
ss
t
a
t
i
o
n
s~s t
o
om
any
?

I
fyou a
n
a
l
y
z
et
h
a
t

q
u
e
s
t
i
o
nf
r
omt
h
es
t
a
n
d
p
o
i
n
to
ft
h
ep
r
o
f
i
t
st
ot
h
es
t
a
t
i
o
n
o
p
e
r
a
t
o
r
,o
n
ea
n
sw
e
rw
i
l
l r
e
s
u
l
t
. I
fon t
h
eo
t
h
e
rh
a
n
d
you l
o
o
ka
tt
h
ei
s
s
u
ef
r
omt
h
es
t
a
n
d
p
o
i
n
to
ft
h
e
e
f
f
i
c
i
e
n
c
yo
ft
h
epump
s
,o
n
ew
o
u
l
d w
a
n
t t
h
epump
sr

nn~ng

2
4h
o
u
r
sa d
a
ya
n
dw
o
u
l
d n
o
tb
ec
o
n
c
e
r
n
e
da
b
o
u
tl
o
n
g
w
a
i
t
i
n
g l
i
n
e
s
. On y
e
ta
n
o
t
h
e
rh
a
n
d
,i
fy
o
uw
e
r
e c
o
n
c
e
r
n
e
d
w
i
t
h c
o
n
v
e
n
i
e
n
c
et
oc
o
n
s
um
e
r
s
,t
h
ed
e
s
i
r
e
d numb
e
rw
o
u
l
d b
e
a
g
a
i
nd
i
f
f
e
r
e
n
t
. I
nt
h
i
n
k
i
n
ga
b
o
u
ta d
e
s
i
r
a
b
l
e numb
e
ro
f
d
e
n
t
i
s
t
s
, I amp
e
r
p
l
e
x
e
dw
i
t
h t
h
ep
r
o
f
e
s
s
i
o
n
s
'c
o
n
c
e
r
n
s
.
I
fI s
t
a
r
tw
i
t
h t
h
ea
s
s
um
p
t
i
o
nt
h
a
ti
ti
sgood f
o
re
v
e
r
y
Am
e
r
i
c
a
n t
ov
i
s
i
ta d
e
n
t
i
s
ta
tl
e
a
s
to
n
c
ea y
e
a
r
,a
n
dI
h
a
v
ea
lw
a
y
sb
e
e
nt
a
u
g
h
tt
h
a
ttwov
i
s
i
t
sa y
e
a
ri
s
p
r
e
f
e
r
a
b
l
e
;a
n
di
f
,~n f
a
c
t
,o
n
l
y4
0
5
0p
e
rc
e
n
to
ft
h
e
Am
e
r
i
c
a
n p
o
p
u
l
a
t
i
o
n do v
i
s
i
ta d
e
n
t
i
s
ta
tl
e
a
s
to
n
c
ea
y
e
a
r
,t
h
e
no
n
es
im
p
l
yc
a
n
n
o
tc
o
n
c
l
u
d
et
h
a
tt
h
e
r
ea
r
et
o
o
m
any d
e
n
t
i
s
t
s
. R
a
t
h
e
r
, o
n
ew
o
u
l
d s
u
s
p
e
c
tt
h
ep
r
o
b
l
emm
ay
b
eam
a
t
t
e
r o
fd
e
l
i
v
e
r
ys
y
s
t
ema
n
df
i
n
a
n
c
i
n
g
,r
a
t
h
e
rt
h
a
n
s
u
p
p
l
y
.
I
na
n
ye
v
e
n
t
,t
h
i
si
sa t
o
u
g
hi
s
s
u
ew
h
i
c
h you a
s
l
e
a
d
e
r
sw
i
t
h ap
r
o
f
e
s
s
i
o
n
a
l comm
i
tm
en
tm
u
s
t a
d
d
r
e
s
si
n
t
e
rm
so
fb
e
s
ts
e
r
v
i
n
gt
h
ep
u
b
l
i
ci
n
t
e
r
e
s
t
.

�8

The changing nature of dental problems, with more emphasis on
problems of supporting tissues, not caries, and the special
needs of an aging population.
A changing pattern of reimbursement, with increasing emphasis
on third party payers (described by one dean as a bonanza for
dentistry).

I

sense a great challenge in the health arena In

this country to come up with a new system of payment to
practitioners and providers.

Now we have a health care system

In which the providers are reimbursed for illness treatment.
As we move increasingly to an emphasis on prevention and
promotion, we need a "preventive maintenance contract," such as
I

have with my veterinarian.
Dentistry has been the leader In programs of prevention

and has been remarkably successful.

A challenge now will be to

be equally creative in devising a new reimbursement scheme to
better serve both client and professional interests.
You, of course, can add other changes from the professional
perspective.
Now from the standpoint of the users, the paYlng public, I would
suggest these el ements of change underwa y:
Less deference by laymen to the professions.
Perhaps a greater assumption of self-responsibility by
the individual for personal well-being.
- A g r e a t e r demand for integrated patterns of health care
serVlce.

�9
Two years ago, I was invited to address the Health
Professions Education Conference at the University of
Illinois, Chicago.

In approaching that task, I pursued

the question, "If I could design it, what kind of a health
care arrangement would I like for the Mawby family?"
This is not an idle or an impulsive question; it

lS

one I have been asking myself, members of our Foundation
program staff, and leaders in the health professions for a
number of years.

I have finally concluded that, ideally,

I would have the Mawby family affiliated with a small
group practice consisting of three or four family
physicians, a pediatrician and an obstetrician/
gynecologist, and two dentists.

These doctors would be

working appropriately and in harmony with nurse practitioners, dental auxiliaries, a receptionist/bookkeeper,
other support personnel in nursing and the allied health
fields.
Many are surprised that I would have my dentist as a
part of such a group practice.

As a layman, I frankly

don't understand why the profession of dentistry is
practiced in isolation -- perhaps splendid isolation
but none the less isolation from the mainstream of the
health care system.

I believe the problems of my teeth

and my mouth are not isoldt ed from the rest of me and can
have an effect throughout my body.

Thus, the failure of

the professions to address this idiosyncrasy in the

�1
0

p
r
e
s
e
n
tp
a
t
t
e
r
no
fp
r
a
c
t
i
c
e lSd
i
f
f
i
c
u
l
tt
of
a
t
h
om
.
F
u
r
t
h
e
rm
o
r
e
,It
h
i
n
kb
o
t
ht
h
em
e
d
i
c
a
l a
n
dt
h
ed
e
n
t
a
l
p
r
o
f
e
s
s
i
o
n
sw
o
u
l
d b
e
n
e
f
i
tf
r
oma c
h
a
n
g
e
dp
r
o
f
e
s
s
i
o
n
a
l
r
e
l
a
t
i
o
n
s
h
i
p
.
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o
u
l
d em
p
h
a
s
i
z
et
h
a
ta
tp
r
e
s
e
n
tI h
a
v
ea s
u
p
e
r
b
d
e
n
t
i
s
t

ag
r
a
d
u
a
t
eo
fa f
i
n
ed
e
n
t
a
ls
c
h
o
o
l
, who i
su
p

t
od
a
t
eI
ne
v
e
r
yr
e
s
p
e
c
t
. I
nt
h
etw
e
n
t
yy
e
a
r
sI h
a
v
eb
e
e
n
a

~

o
fh
i
s
,I m
a
r
v
e
l a
tt
h
ee
v
o
l
u
t
i
o
ni
nt
e
c
h
n
i
q
u
e
,

t
h
en
ew em
p
h
a
s
e
si
nd
i
s
c
u
s
s
i
o
n
,t
h
ec
h
a
n
g
i
n
gp
o
s
t
e
r
sa
n
d
e
d
u
c
a
t
i
o
n
a
lm
a
t
e
r
i
a
l
s
.

H
e lSa s
o
l
op
r
a
c
t
i
t
i
o
n
e
r
,w
i
t
h

a
p
p
r
o
p
r
i
a
t
eh
y
g
i
e
n
i
s
t
sa
n
da
s
s
i
s
t
a
n
t
s
. B
u
th
i
sp
r
a
c
t
i
c
e
i
si
s
o
l
a
t
e
d
;h
em
u
s
t b
ep
r
o
f
e
s
s
i
o
n
a
l
l
yl
o
n
e
s
om
e
;i
t
im
p
r
e
s
s
e
sm
e a
sa c
o
t
t
a
g
ei
n
d
u
s
t
r
y
. And i
nf
a
c
t
,I w
i
s
h
h
eh
a
da p
a
r
t
n
e
rs
ot
h
a
tw
e p
a
t
i
e
n
t
sw
o
u
l
d h
a
v
ec
o
n
t
i
n
u
o
u
s
c
o
v
e
r
a
g
e
. W
h
i
l
e Iv
i
s
i
th
im tw
i
c
ea y
e
a
ra
n
dr
e
c
e
i
v
e
s
u
p
e
r
bt
r
e
a
tm
e
n
t
,i
tw
o
u
l
d b
e unW
l
s
et
ob
r
e
a
ka t
o
o
t
hI
n
A
u
g
u
s
t f
o
rt
h
a
ti
sh
i
s mon
th aw
ay a
n
d no o
n
ew
o
u
l
d h
a
v
e
a
c
c
e
s
st
or
e
c
o
r
d
so
r a
n
y
t
h
i
n
ge
l
s
er
e
g
a
r
d
i
n
gmy d
e
n
t
a
l
s
t
a
t
u
s
.
It
h
i
n
kmo
r
e nnd mo
r
e p
e
o
p
l
e who h
a
v
ed
i
f
f
i
c
u
l
t
yI
n
p
r
o
v
i
d
i
n
gc
o
n
t
i
n
u
i
t
yb
e
tw
e
e
na
n
d among t
h
ev
a
r
i
o
u
s
s
p
e
c
i
a
l
t
i
e
so
fd
e
n
t
i
s
t
r
ya
n
dm
e
d
i
c
i
n
e y
e
a
r
nf
o
ra mo
r
e
c
r
e
a
t
i
v
e
,c
o
o
r
d
i
n
a
t
e
d
,c
o
n
t
i
n
u
o
u
s
,a
n
dc
om
p
a
s
s
i
o
n
a
t
e
d
e
l
i
v
e
r
y sy
s
t
em
.

�11

A gro ~ng c
o
n
c
e
r
nf
o
rc
o
s
te
f
f
e
c
t
i
v
es
e
r
v
i
c
e
,i
n
c
l
u
d
i
n
g
c
o
n
s
i
d
e
r
a
t
i
o
no
fHMO
s
, PPO
s
, a
n
da
l
lt
h
er
e
s
t
.
As
e
n
s
i
t
i
v
i
t
yt
ot
h
ep
u
b
l
i
ci
n
v
e
s
tm
e
n
ti
nt
h
ep
r
e
p
a
r
a
t
i
o
no
f
h
e
a
l
t
hp
r
o
f
e
s
s
i
o
n
a
l
s
,w
i
t
h t
r
em
e
n
d
o
u
sp
u
b
l
i
cs
u
b
s
i
d
ye
i
t
h
e
r
t
h
r
o
u
g
ht
a
xr
e
v
e
n
u
e
so
rp
h
i
l
a
n
t
h
r
o
p
y
. A
s mo
r
e a
n
d mo
r
e o
ft
h
e
h
e
a
l
t
h

ro

ss o~s

c
u
tt
h
enumb
e
ro
fe
n
t
e
r
i
n
gs
t
u
d
e
n
t
s
,i
t

s
e
em
sa
p
p
a
r
e
n
tt
h
a
tt
h
ec
o
s
tp
e
rg
r
a
d
u
a
t
ew
i
l
l go up a
n
dt
h
a
t
t
h
es
e
r
v
i
c
ea
v
a
i
l
a
b
l
et
ot
h
ep
u
b
l
i
cm
ay d
e
c
l
i
n
e
.
Ac
o
n
ce
r
ni
na
l
lo
fh
ea
l
t
hc
a
r
ef
o
ra
c
c
e
s
s
,c
o
n
t
i
n
u
i
t
y
,
c
om
p
r
e
h
e
n
s
i
v
n
e
s
s
,c
o
s
t eff
e
c
tivenes
s, a
n
dq
u
a
l
i
t
y-a
l
lf
r
om
t
h
ep
a
t
i
e
n
t
'
sp
e
r
s
p
e
c
t
i
v
e
. And i
nt
h
ec
o
n
t
e
x
to
ft
h
i
sm
e
e
t
i
ng
,
ag
r
ow
i
ng n
e
e
dt
or
e
l
a
t
ed
e
n
t
a
ls
p
e
c
i
a
l
t
i
e
st
ot
h
et
o
t
a
lh
e
a
l
t
h
s
y
s
t
em
.

IV
W
i
t
h a
l
lo
ft
h
is
,w
h
a
t a
r
et
h
ec
o
n
t
r
i
b
u
t
i
o
n
so
fc
o
n
t
i
n
u
i
n
ge
d
u
c
a
t
i
o
n
~n

t
h
e
s
ec
h
a
n
g
i
n
gt
im
e
s
?
1
.
	

C
o
n
t
i
n
u
i
ng e
d
u
c
a
t
i
o
nh
e
l
p
st
h
ei
n
d
i
v
i
d
u
a
lp
r
a
c
t
i
t
i
o
n
e
rk
e
e
p up
w
i
t
h t
h
ete
c
h
n
i
c
a
ls
c
i
e
n
t
i
f
i
ck
n
ow
le
dge b
ase o
ft
h
e
p
r
o
f
ess
i
o
n
.

2
.
	

C
o
n
t
i
n
u
i
ng e
d
u
c
a
t
i
o
nc
r
e
a
t
e
sa
na
t
t
i
t
u
d
ef
o
rt
h
ep
r
a
c
t
i
c
e of a
p
r
o
f
ess
i
on a
sa c
ar
e
e
r of obse
r
v
i
n
ga
n
d le
a
r
n
i
n
ga
n
du
t
i
l
i
z
i
n
g
k
n
ow
ledge ~n n
ew and d
iffer
e
n
t and mo
r
e e
f
f
e
c
t
i
v
ew
ay
s (
r
a
t
h
e
r
t
h
a
nas a j
o
bo
f app
ly
ing t
e
c
h
n
i
c
a
ls
k
i
l
l
s
)
.

�12
3
.
	

T
h
r
o
ug
hc
o
n
t
i
n
u
i
n
geducation, t
h
epe
r
s
p
e
c
t
i
v
eo
ft
h
ei
n
d
i
v
i
d
u
a
l
p
r
a
c
t
i
t
i
o
n
e
ri
sb
r
o
a
d
e
n
e
dt
oe
n
c
om
p
a
s
sa
na
p
p
r
e
c
i
a
t
i
o
nf
o
rt
h
e
p
r
o
f
e
s
s
i
o
n
a
lm~ss~on a
n
di
t
sc
o
n
t
i
n
u
i
n
gg
r
ow
t
hi
na
l
l
d
im
e
n
s
i
o
n
s-t
e
c
h
n
i
c
a
lb
a
s
e
,r
e
s
e
a
r
c
h
,s
t
r
u
c
t
u
r
e
,e
t
h
i
c
s
,
re
l
a
t
i
o
n
s
h
i
p
st
oo
t
h
e
rp
r
o
f
e
s
s
i
o
n
s
,r
e
s
p
o
n
s
i
b
i
l
i
t
yt
oc
l
i
e
n
t
s
a
n
ds
o
c
i
e
t
y
.

4
.
	

C
o
n
t
i
n
u
i
n
gp
r
o
f
e
s
s
i
o
n
a
l educ
ation-w
i
t
h empha
s
i
s on s
e
r
v
l
n
g
~n

t
h
eb
e
s
tw
ay
s p
o
s
s
i
b
l
et
h
en
e
e
d
so
fp
e
o
p
l
e-i
n
v
i
t
e
sc
o
-

o
p
e
r
a
t
i
v
ee
x
c
h
a
ng
es i
ne
f
f
o
r
t
samong a
n
db
e
tw
e
e
np
r
o
f
e
s
s
i
o
n
a
l
g
roup
s. P
r
o
g
r
am
so
fc
o
n
t
i
n
u
i
n
gp
r
o
f
e
s
s
i
o
n
a
l education i
nt
h
e
h
e
a
l
t
hf
i
e
l
d
si
n
c
r
e
a
s
i
n
g
l
ys
h
o
u
l
di
n
v
o
l
v
ea
l
lm
emb
e
r
s o
ft
h
e
h
e
a
l
t
hd
e
l
i
v
e
r
yt
e
am
,i
nc
o
n
c
e
r
tr
a
t
h
e
rt
h
a
ni
ns
e
g
r
e
g
a
t
e
d
g
r
o
u
p
s
.
5
.
	 C
o
n
t
i
n
u
i
n
ge
d
u
c
a
t
i
o
nc
a
np
r
om
o
t
ea p
r
o
f
e
s
s
i
o
n
a
lc
o
n
c
e
r
nf
o
r
q
u
a
l
i
t
yt
h
r
o
u
g
hp
e
e
rr
e
v
i
ewa
n
dp
r
o
f
e
s
s
i
o
n
a
ld
i
s
c
i
p
l
i
n
e
,r
a
t
h
e
r
t
h
a
nt
h
r
o
u
g
ho
u
ts
i
d
e(
g
o
v
e
r
nm
e
n
t
a
l
)i
n
t
r
u
s
i
o
n
.
6
.
	

C
o
n
t
i
n
u
i
ng e
d
u
c
a
t
i
o
nc
a
ne
n
c
o
u
r
a
g
et
h
ei
n
v
o
l
v
em
e
n
to
ft
h
e
p
a
t
i
e
n
ta
s3 l
e
a
r
n
e
r
/
p
a
r
t
i
c
i
p
a
n
ti
nt
h
ep
r
a
c
t
i
c
e ra
t
h
e
rt
h
a
na
s
ap
a
s
s
i
v
er
e
c
i
p
i
e
n
t
.

D
r
. Cy
r
i
lO
. H
o
u
l
e
, a
ni
n
t
e
r
n
a
t
i
o
n
a
l
l
yr
e
c
o
g
n
i
z
e
ds
t
a
t
e
sm
an i
nt
h
e
f
i
e
l
do
fa
d
u
l
tc
o
n
t
i
n
u
i
n
g education a
n
da S
e
n
i
o
rP
r
og
r
am Cons
u
l
t
a
n
tw
i
t
h
t
h
eW
. K
. K
ello gg F
o
u
n
d
a
t
io
n
,s
u
gg
e
s
t
st
h
a
tp
r
o
g
r
am
s of continu
ing
p
r
o
f
e
s
s
i
o
n
a
l edu
ca
t
i
o
ns
h
o
u
l
db
eb
as
e
d on s
u
c
hp
r
o
p
os
i
t
i
o
n
sa
st
h
e
f
o
l
1o

.

~ng

2

1
.
	 The u
l
t
im
a
t
eg
o
a
lo
fa
l
lc
o
n
t
i
n
u
i
n
gp
ro
f
e
ss
i
o
n
a
leducation ~s
t
h
eimp
rovem
ent o
ft
h
eongo~ng p
e
r
f
o
rm
a
n
c
eo
ft
h
e

�13
practitioners.

This goal is tough to accomplish, S1nce it 1S

much	 easier to simply measure hours of teaching contact, test
scores, or indicators of student satisfaction.
2.	

Most continuing professional education is carried out by what
educators call a mode of instruction -- the dissemination in
some way of established skills, knowledge and sensitiveness.
The person who conducts the instruction already knows everything the student will learn.
Most resentment of continuing education is a product of
poor teaching.

Adults simply will not put up with what young

people have come to accept as inevitable.
3.	

Another mode of education, that of inquiry, 1S also crucial to
continuing professional education.

This is the process of

creating some new plan of action, synthesis of thought, policy
or strategy by use of the poor judgment of the persons concerned with the outcome.

A group practice or clinic setting

can use 1nqu1ry to set a course of action for the future.

This

mode is difficult for the solo practitioner.
4.	

Insufficient attention is given in c ontinuing professional
education to the mode of reinforcement.

Thin gs learned must

become a part of the habitual and conscientious usage of the
individual.

Peer review and encouragement, with peer inter-

action are useflll means of reinforcement, and are difficult in
the general patt ern of solo dental practice.

�1
4

v
A
sI l
o
o
kt
ot
h
ef
u
t
u
r
e
,I f
o
r
e
s
e
ed
r
am
a
t
i
cc
h
a
n
g
e
si
nt
h
eh
e
a
l
t
h
s
c
e
n
e ~n t
h
eU
n
i
t
e
d S
t
a
t
e
s
. You
, a
sl
e
a
d
e
r
si
nt
h
ed
e
n
t
a
lp
r
o
f
e
s
s
i
o
n
\
.
i
l
lp
l
a
y
ak
e
yr
o
l
e~n d
e
t
e
rm
i
n
i
n
gt
h
ep
l
a
c
eo
fd
e
n
t
a
le
d
u
c
a
t
i
o
na
n
d
s
e
r
v
i
c
ei
nt
h
ey
e
a
r
sa
h
e
a
d
. You
r r
e
s
p
o
n
s
et
oc
h
a
n
g
e
sc
a
nb
ed
e
f
e
n
s
i
v
e
a
n
dr
e
a
c
t
i
v
e-o
rv
i
s
i
o
n
a
r
ya
n
dp
r
o
a
c
t
i
v
e
.
A
s a
ni
n
t
e
r
e
s
t
e
do
b
s
e
r
v
e
r
,i
ts
e
em
st
om
e t
h
a
td
e
n
t
i
s
t
r
y
c
a
t
i
o
na
n
di
np
r
a
c
t
i
c
e

~n

e
d
u
-

t
e
n
d
st
ob
ea
p
a
r
tf
r
omr
a
t
h
e
rt
h
a
na p
a
r
to
f

t
h
em
a
i
n
s
t
r
e
am o
fo
u
rh
e
a
l
t
hc
a
r
es
y
s
t
em
. I
st
h
a
tw
h
e
r
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                    <text>The Privilege of Stewardship

Russell G. Mawby
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W.K. Kellogg Foundation
Battle Creek, Michigan

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�I am delighted to be with you today. I regard it as an honor and a privilege
to be able to visit with you, and I thank you for the invitation and this
opportunity to be together.
When Jerry Warren asked if I would address the Economic Club of Detroit,
I wondered: What could a former fruit fanner from outside of Grand Rapids
have to say to such a distinguished group of people as are gathered here?
It's good to be with a lot of old friends and relationships developed through
the years, and to make a lot of new acquaintances because of our common
interests, our common concerns, our common objectives.
I wanted to visit with you about some very important issues affecting all of
us here individually and collectively, no matter what role you play.
All of us know that there are three major sectors of American society.
There is the for-profit sector. There's the public or governmental sector.
And there is the nonprofit sector, or what some people like to call the third
sector.
We all are interrelated. The for-profit sector is the engine, if you will. It's
business and industry, it's the economic force, it's the creator of wealth, it's
the generator of it all. And when the for-profit sector does well, the other
two sectors do well, too. And when the for-profit sector does poorly, the
other two sectors are stressed and constrained. So business and industry is a
very important sector that we all need to recognize and appreciate in
American Society.
The second, of course, is government -

RGM Speech/Economic Club of Detroit

the public sector.

�Agencies are represented here, and they play important roles for
government that are supported by tax revenue. There are very important
roles for government to play at all levels to serve the needs of society in
appropriate ways.
The third, of course, is nonprofit sector, sometimes described as the third
sector. It is so multifaceted, so diverse. Some call it the independent sector.
It may be independent, but it also is very interrelated to the other two.

We know the importance of the organizations, the institutions, the agencies,
and the programs that are implied in this important part of society.
All you have to do is look around your community, in Detroit, in Wayne
County. Throughout Michigan. Most of the quality of life, in fact, is a
contribution of the nonprofit sector.
Yes, it's important that we have the services of government. And then it's
..

,

important that we have responsive and socially responsible business and
industry and jobs.
But as we think about life as it is lived every day, we think about church,
about human services, the recreational opportunities for youth, programs for
individuals who are troubled, who are in real need, and think about the
cultural richness of the community.
All of those are contributions of the nonprofit sector, of the various
organizations which comprise this important third sector, if you please, of
the American way of life. We immediately see that they are all interrelated
and they are all interdependent.

RGM SpeechlEconomic Club of Detroit

2

�Most nonprofit organizations get funds from the for-profit sector either
directly or through salaries that you and I earn, and then contribute. We get
resources for most of our nonprofit organizations and their programs from
the public sector. So there is a great interrelationship in many organizations
of a combination of public and private resources.
Then, of course, there is the contribution of time and talent, not to be
underestimated and somehow priceless because much of the caring and
much of the compassion of the nonprofit sector is provided by volunteers.
People who care enough that they give and give selflessly of themselves in
a variety of ways.
We 've got all of these areas coming together to serve people in their
respective and very special ways. So, I am just going to share some
thoughts, briefly, as Russ Mawby, about the awesome responsibilities, and
the challenges, facing our areas.
One of those great responsibilities is what I like to call "The Privilege of
Stewardship."
More than anyone else, you recognize the demanding responsibilities and
challenges of determining how best to invest your limited resources to meet
the needs of people, communities, and institutions that serve them.
I believe that all of us are "stewards." Stewards of the mission, philosophy,
approaches, and resources we have been entrusted and allowed to guide. It
does not matter who we are, or where we live or work.

RGM Speech/Economic Club of Detroit

3

�To my mind, stewardship encompasses many things. It is having an
integrity to the vision of the person who made it all possible. It is a matter
of trust and wisdom. And it is a relationship, whereby we are charged with
the wise and beneficial placement of a portion of the assets and resources
with which we have been entrusted, so that they maximize public benefit
today, and ensure the survival and growth of those assets in order to meet
the public needs of future generations.
For me, as chief executive office of the W.K. Kellogg Foundation, it indeed
has been the greatest privilege to join in the stewardship of the vision and
the legacy of the person who made it all possible.
Will Keith Kellogg was an ingenious, hard-working entrepreneur. A social
innovator. An internationalist. A visionary. Above all, he was a good
steward.

Mr. Kellogg was one of this century's great movers of ideas and shakers of
tradition. He cared about people, both at the cereal company he started in
1906, and the Foundation he established in 1930.
Few would argue over his business abilities. But with both his Company
and his Foundation, Mr. Kellogg was willing to take risks.
To many of his peers, Mr. Kellogg may have seemed a paradoxseemingly stingy to family and close friends, yet generous to others less
fortunate .
As his wealth grew from the cereal company, Mr. Kellogg realized years
later what his efforts had brought him: "It is my hope that the property that

RGM SpeechlEconomic Club of Detroit

4

�kind Providence has brought me may by helpful to many others, and that I
may be found a faithful steward." This led to the creation of his
Foundation.
To say that Mr. Kellogg, his life's achievements, and his legacy are farreaching would be to understate the impact that this one man has had.
He was deeply concerned about the welfare and well-being of all youth. In
fact, the Foundation was started as the W.K. Kellogg Child Welfare
Foundation, and shortly thereafter renamed the W.K. Kellogg Foundation.
Its initial focus was launching the Michigan Community Health Project.
This was a pioneering effort in seven southwest Michigan communities to
demonstrate that the family's health, educational opportunities, and general
standard of living could be enhanced through public health services,
childhood medical screening and care. In addition, programs were started to
strengthen school leadership, expand library services, and assist in general
community development. Importantly, one of the major outcomes of this
initiative was the formation of the first rural consolidated high schools in
the country.
In later years, as we moved from operating a program to making grants, the
Kellogg Foundation expanded its horizons globally, much as Mr. Kellogg
had done with his cereal company.
In the 1940s, the Kellogg Foundation began supporting community
development efforts in Latin America and the Caribbean. After World War
II, we contributed to efforts in different areas of Europe, Canada, and

RGM Spee ch/Ec onomi c Cl ub of Detr oit

5

�Australia. As those countries progressed, the Kellogg Foundation looked
toward other parts of the world where we might be able to help.
After a comprehensive review, we decided in the mid-1980s that one area
that desperately needed assistance was southern Africa, which as you all
know was in the throes of trying to shread apartheid.
As businesses were being pressured to pull out of South Africa, we believed
that investing in the people and organizations who would lead the new
South Africa would be the best way to help people to help themselves.
In other parts of the world, the Kellogg Foundation made a substantial grant
to help launch the International Youth Foundation, which is working to
spread philanthropy in an effort to help young people worldwide in Poland,
other eastern block countries, Latin America, and Africa.
One of the many things that sets the Kellogg Foundation apart from other
organizations its size are the provisions Mr. Kellogg set for his Board of
Trustees.
First, that we have a Board of Trustees that meets monthly. We're the only
major Foundation that has a Board of Trustees that meets 12 times a year.
This means that you won't find Who 's Who kind of names on the Board.
But you will find people like Jonathan Walton and Howard Sims, both from
the Detroit area. They're just great people, and contribute so much to the
Kellogg Foundation. I'm pleased that Howard could be with us today, ·
while Jon is making site visits to many of our projects in southern Africa.
It's marvelous that they are on our Board.

RGM Speech/Economic Club of Detro it

6

�They and the six other trustees are what I like to call civic statespersons.
They're women and men who are active in society. They're successful in
their own profession, career, and personal life -

and they're involved in

communities.
They're on the college board, the hospital board, the United \Vay Board, the
Symphony board, and community and state boards. They teach Sunday
schools, they're involved in the community, they're involved in society.
And so they bring to their responsibilities as trustees that kind of
perspective. Just earlier this month, the 777th meeting of the Foundation's
Board of Trustees was held in Battle Creek. Again , we had 100 percent
attendance.
The second proviso that shapes the Kellogg Foundation is that those
monthly meetings be held in Battle Creek. We cherish the fact that we live
and work in a small, "shirt-sleeve," Midwestern town , with all the values
and all of the characteristics that those descriptors suggest.
We 're different than many other organizations because we're in Battle
Creek. Like you, all of us are involved in the community -

we teach

Sunday school, we're involved in our schools, we're involved in groups that
are helping others. We're active. All of us. Staying connected to where
life is lived, and that allows us to take risks.
One of the questions many people ask is: How are the Kellogg Company
and the Kellogg Foundation connected?

RGM Speech/Economic Club of Detroit

7

�Because of Mr. Kellogg's foresight, the Foundation and the Company are
totally separateentitities. He was a very wise man, and he made it very
clear that in no way would the Company ever use the Foundation and its
grantmaking activities to benefit the Company, nor in any way would there
be any relationship between the grantmaking activities of the Foundation
which might benefit the purposes of the Company.
He clearly wanted those differences, but he also recognized the inevitable
relationship since the Foundation would benefit from the dividends of stock
in the Company. And so there is that interrelationship of this philanthropic
purpose with the business enterprise.
The Foundation is entering an exciting new era. With my upcoming
retirement as Chairman and Chief Executive Officer, we have much to look
forward to.
After a lengthy search by our Board, the.Kellogg Foundation whole state -

indeed, our

is extremely fortunate to have William Richardson, president

of Johns Hopkins University in Baltimore, as my successor.
What a tremendous coup for the Foundation and Michigan. I am delighted
that Bill will be coming to the Foundation August.
Bill has been involved with the Foundation in different ways for many
years. He has served as an adviser. He's been a Kellogg Fellow. And now,
as president of Johns Hopkins University, he is a grantee in our
Community-Based Public Health initiative.

RGM SpeechlEconomicClub of Detroit

8

�He brings a wealth of experience in many areas, wonderful character, and a
grounded sense of the importance that people are best able to solve their
own problems.
I believe Bill Richardson is someone who will strive to hold true to the
vision, philosphy, and principles of the Foundation's founder, and will do a
super job helping to lead the Foundation into the next century.
That philosophy has guided the Foundation for 65 years, and has made it
possible to be able to work with creative, innovative people in places like
Detroit, Wayne County, and Michigan, and so many other areas around the
world.
We can see in so many places the impact that one man has had. As Mr.
Kellogg believed, "Education offers the greatest opportunity for really
improving one generation over another."
The Kellogg Foundation's relationship with Detroit and Wayne County
goes all the way back to 1933, when we made a grant to the Detroit
Department of Health for the development and promotion of clinical
services,

In the early years, our grantmaking focused on community-based health
care, experientialleaming, and the computerization of libraries.
Throughout our history of programming in the Detroit and Wayne County,
the Foundation has invested more than $53 million (approximately $37
million in the past six years).

RGM Speech/Economic Club of Detroit

9

�We've had the privilege of working with so many talented people and
worthy enterprises:
Joy of Jesus
Project Hope
Wayne State University
The Community Foundation of Southeastern Michigan
Another major initiative the Kellogg Foundation has been privileged to be
associated with over the past six years is the Kellogg Youth Initiatives
Program, or KYIP.
You may have heard of this ambitous, long-term venture, whereby the
Kellogg Foundation has become a partner with the citizens of the Northern
High School area for more than six years.
KYIP is working with citizens to look at their community and all of the
influences that impact the development of the individual from prebirth
through adolescence to young adulthood. When you start looking at that,
you see there are all kinds of factors.
There are concerns with neighborhoods and with families , concerns with
schools, with formal and informalleaming opportunities and experiences ...
and on and on the list goes. But ultimately, it's to look at helping to make a
community like the Northern High School area a better place in which to be
born and grow up.

RGM Speech/Economic Club of Dc[roil

10

�That's a lot tougher to do than simply helping an organization like the Girl
Scouts, or the Y Center, meet a specific kind of need of a specific client
group in a certain circumstance. We want to continue to support these kinds
of activities. But when you're trying to take all of the best practices from
wherever you may gather them and bring them into an area like Northern,
that challenge becomes great.
Programs like KYlP are a much greater challenge risk -

and a much greater

than simply making an award to a noble program idea. That kind of

approach -

that kind of risk-taking -

is critically important if we are to be

the kind of stewards that we, our predecessors, and society expect of us.
This is an important role for foundations and many other nonprofit groups.
However, as you all know, what we all in the third sector can contribute to
helping people is far outweighed by the resources others can bring to bear.
In Michigan, there are nearly 1,200 foundations (private, corporate, and
community) that have assets totaling more than $12.3 billion. Together,
they make charitable distributions of more than $745 million.
In your area alone (southeastern Michigan) reside more than half of those
organizations (596), with assets totaling $5 billion and charitable
distributions of $283 million.
This is a very impressive presence, and I know we all appreciate what
Michigan foundations contribute.

RGM SpeechlEconom ic Club of Detroit

II

�However, what philanthropy and others in the third sector can contribute is
small in relation to the size of the problems and concerns facing society.
Let me offer you just one illustration.
In Michigan, the Department of Social Services (DSS) agency -

a vast state

tries to meet the needs of thousands of less-fortunate people.

Now, if you take their budget, which is roughly $7.4 billion, and average it
out over the number of work days in the year, they're spending more $J...S- ~
million a day. Imagine that!
And just for comparison purposes, let's take a look at what an organization
like the Kellogg Foundation dispurses. Last year, we madde about $266
million in charitable contributions. If made grants at the same pace (rate)
that DS S did, we 'd be in business for:
nine (9) days, two (2) hours, and 48 minutes.
I think this example helps to illustrate the critical balance and differences
between what the three sectors can contribute, and the underlying
relationships among them. Our society would not look anything like it does
without this "three-legged stool."
But we see some troubling challenges facing foundations and other
nonprofits.
One of the greatest concerns facing philanthropy, indeed everyone in the
third sector, is the desire by some to shift the burden of many of society's
support systems, and who is responsible for them, from the federal

RGM Speech/Economic Club of Detroit

12

GJ ,

�government to the states, and then to local governments. In some cases,
people are calling for privatizing some services.
I am deeply concerned about the desire of some people to shift the
responsibility and control in addressing societal issues to the states and
local communities.
For more than six decades -

from the "progressive era" at the turn of the

century to the late 1960s, and particularly beginning with the "New Deal" in
the 1930s -

the federal government took an ever-increasing part in meeting

the needs of the American people.
Since the early 1970s, that trend was first slowed, then seemed to reverse.
Increasingly, states and localities are being called upon to deliver services
and provide benefits to people at the community level. This fact poses
problems for all states and localities, especially communities like Detroit.
This puts pressure on the tax system, especially, to raise revenues to cover
increased state and local expenditures. A desirable consequence is that
more problems are being identified and dealt with closer to home, and, as
we all know so well, the answers usually lie not in the dollars alone, but in
the increased commitment and involvement of people who care.
Again, opportunities for private sector initiatives are obvious: there is
desperate need to become more efficient and more effective in using limited
resources and in mobilizing local leadership.

RGM Speech/Economic Club of Detroit

13

�There has been a great deal of rhetoric, especially in the last few years,
about public/private collaborations. Such collaboration between is private
philanthropy and businesses with public institutions and programs is going
on in all of our communities, to the advantage of all.
The best observations tend to be at the community level -

in education,

child care and child abuse prevention, substance abuse, independent living
for the elderly, intergenerational initiatives, the cultural and performing arts,
and a host of other examples.
A concern I would share with you is that, unless we are careful in such
collaborative efforts, they will, in a sense, be one-way.
Public officials are eager to mobilize and direct private resources to "their
chosen objectives." They are not always as eager to be helpful to private
philanthropy in addressing such concerns as increasing the resources for
philanthropic purposes.
I think our continuing approach should be to be cooperative with public
institutions and organizations, but to be cautious and not to be coerced.
The problems of concern to society tend to be complex, multidisciplinary,
overarching, penetrating, and permeating. Each of us can make our own list
-

poverty, K-12 and higher education, health care, home care for the

elderly, water quality, food systems, environmental quality, job generation,
and others.
To the contrary, the solutions most often devised to address such issues tend
to be narrow, discipline- or profession-oriented and biased, simplistic, and

RGM SpeechfEconomic Club of Detroit

14

�inadequate for the task. A major contribution of philanthropy in addressing
societal needs can be to encourage and demonstrate programs which are
comprehensive, collaborative, and provide continuity.
We as a society, through our communities, institutions, and organizations,
must put to better use that which is already known. Philanthropy can be a
key catalyst.
Only people are important. Only people make a difference in the long term.
In conclusion, what will be the role of the nonprofit sector for the future of
the common good?
The hard reality -

as well as the exciting fact -

is that all of us here,

individually and collectively, will make that determination by our decisions
and actions. We may be passive and reactive -

or we may be creative and

participatory.
While we are continually concerned with dealing with problems and
addressing shortcomings, we need to keep these concerns in perspective.
At the same time , there are pressing concerns which must be addressed. It
is to such issues that much of our thought and resources must be directed.
We in the nonprofit sector -

whether in corporate grantmaking, community

foundations, service organizations, or private foundations -

must be

responsive to changing circumstances and opportunities. Most of the
significant new directions imperative to our societal future will not be
charted by government.

RGM SpeechlEconomic Club of Detroit

15

�We in the nonprofit sector can continue our tradition of innovation,
nurturing creative, collaborative approaches to human concerns at the
community level. We can provide leadership to enhance the resources of
philanthropy and ensure their most effective use.
Michigan has a great tradition of social concern. We all- and those who
preceded us -

have been important partners in this progress. There is

unfinished business demanding the best efforts of us all!
Godspeed!

RGM Spee ch/Econ omi c C lub of Detr o it

16

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                    <text>"Philanthropy's Role for the Future of the Common Good"
Remarks by
Dr. Russell G. Mawby
Chairman, W. K. Kellogg Foundation
1990 Annual Conference of the Donors Forum of Ohio
Cincinnati, Ohio
October 26, 1990
I

I am delighted to be here with you for this Conference for your Donors
Forum.

My thanks to Lance and Lynn for this privilege.

Through the years I have come to know several of you through our mutual
interests
sessions

participation r n regional and national meetings and at
of

our

Council

of

Michigan

Foundations.

I

welc ome

the
this

opportunity now to become acquainted with more of you.

I

compliment your

Carolyn
privilege

on

the
of

committee under

the

excellence

of

your

participating

in

the

co-chairmanship of Har y
Conference
sessions

agenda.

yesterday

I

Lou and
had

the

afternoon

and

enjoying the delightful evening and the splendid hospitality of your host
committee at the Union Terminal.

I was pleased at the membership meeting

this morning to be able to join the "aye" votes since the W. K. Kellogg
Foundation is a member of the Donors Forum.
Mrs.

Shirley D.

Bowser

of Williamsport

is

We became a member because
a member of

our Foundation

Board of Trustees and, as such, comes each month to our Trustee meetin g
in Ba t tle

Creek.

She

person ally

is anxious

to be come

Lrrvo l v e d

) .1'

th e

activities of the Donors Forum and very much regrets that she i s not with
us today.

Sh e also chairs the Governing Board of Ohio State Unive rsity

�- 2 -

and responsibilities

there keep her away from

this meeting.

Your state

of Ohio has a great tradition of philanthropy and volunteerism -- indeed
a leader in the field.
are

making

Lance s

and

on

Report

I

significant
committee,
finances

of

I compliment the Donors 'Forum on the progress you

your 'ambitious
the

President

developments
a

and

but

realistic

this morning

full-time

membership

committee,

resources.

staffing,

and

a

increasingly

independent

foundations,

makers.

But

Cf-IF has

important

as

community

also

become

an

an

a

some

future.
of

those

program

concerned

with

comparable organization
Through the years CMF

organization

foundations,

increasingly

the

active

committee

In Michigan we have

become

for

summarized

which we call the Council of Michigan Foundations.
has

plans

for

and

private

corporate

influential

not

or

grant

only

In

philanthropy but in the entire nonprofit sector.

One of the issues which your Forum is addressing very responsibly is the
question of resources for carrying on the Forum's activities -- dues and
grants.

As

you

appreciation for
part.

address

this

issue,

I

urge

you

to

have

a

full

the "big picture" of which this organization is only a

Organizations

like

the

Donors

Forum and

Cr-IF

represent

only

the

sec tor of philan thropy of ten described as "organized philan thropy," which
we

appreciate

is

just

a

part

of

the

total

pattern

of

giving

in

this

country.

In deliberating this ques tion of support by your membership,
to

consider

at

least

two

criteria:

benef its received from your membership
your support as a contribution to
volunteerism

in

Ohio,

in

this

first,

the

criteria

in the organization;

I

ur ge you

relating

to

and second,

the broader field of philanthropy and

region,

and

nationally.

At

the

W.

K.

�- 3 -

Kellogg Foundation, we regard three organizations at the national level
of

major

significance

Foundations,

in

Ind epend ent

the

field

Sector,

of

and

philanthropy:

the

Foundation

Center.

The

Council

on

Each

of

these serves a very important and distinctive role.

At

the st ate level, we support

now

are

also

members

of

Council of Foundations.
national,

we provide

th e

th e Council of r-lichigan Foundations and
Donors

Forum of

Ohio

and

the

r-linn esota

Fo r all of these organizations, both state and

subst antial

anuua I

support

and,

in

a dd i t io n ,

we

underst and that such organiz ati ons v ery often require a periodic infusion
of

maj or

res our ces

to

help

them

move

to

new

le vels

of

service

a nd

ex cellen ce.

I

predict

that

the

Donors

Forum will

memb er-s ervin g o rga n i z a t io n .
in

the

public

policy

to

the

arena,

total

relating

to

issues

of

will

assume

nonprofit

a

s ector

leadership

of

s oc i ety

role

un derst anding/app re ciati on/participati on
v olunte erism

in

this

than

a

s e ct or

importan ce

to

And it will become a leadership component

in cre asing and impr oving phil anthropy and volunteerism.
Forum

more

It will become a v ery impo rtant influen ce

philanthropy and volunteerism.
relatin g

increasingly b ecome

whi ch

in

with

In addition, the
e nhan c i n g

through

c ontrib ute s

con c ern ed

pub lic

philanthropy
to

t he

quality

and
a nd

ch ar a ct er of life at the community level.

Thus, a s you addre ss the que st i on of
th e

big

pi cture,

l ooking

n ot

on l y

r e s ourc e s,
at

benefits

I urge y ou
dire ctly

to cons ide r
received

but

a pp re c ia t i ng also the r ol e and marv el ous c on t r i but i on of the Forum to the
l arger nonprofit world.

�- 4 As an interested observer, I compliment you of the Donors Forum for your
progress to date.
you

should

be

As members and participants in making things happen,

pleased with

your

accomplishments

and

excited

for

the

assigned

topic

for

Common

Good."

In

future.

II

Sharing

th ose

thou ghts

today:

"Philanthropy's

le ads

us

Role

for

naturally
the

to

Future

the

of

the

thinking about what is happening in contemporary society as it relates to
the

future of

concerns

the

not

common good,

unlike

the

I was

agenda

of

tempted
topics

to begin with a
being

addressed

list of
at

this

I feel it would be presumptuous and inappropriate for me to

conference.

propose a long cafeteria list of issues in the arena of the common good.
You are knowledgeable about the concerns in our country, your state, and
parti cularly in your home communities.

Rather,

I

have

chosen,

observations

about

implications

for

rn

things

broad

overview,

going

on

philanthropy

are

in

rather

to

our

share

very

society,

apparent.

briefly

six

which

the

for
I

hope

you

will

forgive my frequent reference to Michigan and Battle Creek and activities
of the W.

K. Kellogg Foundation -- these are the examples I know best.

You will see your community and yourself in the illustrations I sug gest.

Observation 1 conc erns

th e seeming inabilitv of our political or oc e s s e s

an d institutions to deal with significant issues in substantial ways.

�- 5 -

This is mos t vivid at

the national

level where Congress

is struggling

ineffectively with such concerns as fiscal and financial responsibility,
trade imbalance,

farm programs, foreign affairs, child care,

support of

the arts, energy policy, and environmental quality.

In Lansing, our state politicians are equally ineffective on matters of
school finance, our state budget, Workmen's Compensation, and a host of
other

concerns.

I

suspect

you

may

feel

the

same

about

doings

in

Columbus.

At

the local level, you can make your own analysis of effectiveness

r

n

dealing with human services, environmental concerns, and all the rest.

Technology

has

changed

the

nature

of

politics

and

politicians

dramatically.

New techniques of sophisticated, instantaneous polling and

the

of

influence

seems

mass

media

treatment

to have forced elected officials

of

every

to become less

society and more the followers of herd instinct.
lead only when consensus has been reached,
parade

is

going and

then

rush

to

its

issue and

There

personality

the "leaders" of
1S

a tendency to

to wait to see which way t he

head.

Other changes which have

influenced the political process to society's disadvantage have been the
proliferation of the number and the dramatic increase in skill of special
interest groups of every variety and the concept of entitlement which ha s
handcuffed political response to changing needs.

Today,

there

are

few

in

elected

office

who

could

be

described

statesmen with vision, commitment, and a concern for the whole.

as

Patterns

of political power also have changed dramatically, with greater diffusion
and less loyalty to party and purpose.

�- 6 -

The net effect of all of these changes has been the lessened ability of
government at all levels to be a source and catalyst for social change.

This,

then,

suggests

initiatives

an

enhanced

potential

role

of

private

to demonstrate new answers to societal needs,

sector

to initiative

ventures, to provide the vision and comprehensive approach which politics
fails to provide.

Observation

2

concerns

the

seeming

return

(shift

back)

to

local

responsibility and control in addressing societal needs.

For a span of about
of

the century to

SIX

the

decades -- from the "progressive era" at th e turn
late 1960s, and particularly beginning with "New

Deal" in the dec ade of the

'30s -- , the federal government

took an ever

increasing part in meeting the needs 'af the American people.
early

1970s,

Increasingly,

that

trend

states

and

has

first

slowed,

localities

are

then

being

seemed

called

Since the
to

upon

reverse.

to

deliver

services and provide benefits to people at the community level.

This

fact

pressure

poses
on

problems

the

tax

for

system,

all

states

and

especially,

to

localities.
raise

This

puts

to

cover

revenues

increased state and local expenditures.

A desirabk consequence is
dealt with closer
usually lie not

to

home,

in dollars

that more problems are being identifi ed and
and,

alone but

involvement of people who care.
initiatives

are

obvious:

as we a l l

there

in

kn ow so well,

the

in creased

the

ans wers

commitment

and

Again, opportunities for private sector
is

a

desperate

need

to

become

more

�- 7 -

efficient and more effective in using limited resources and in mobilizing
local leadership.

Observation

3

collaborations.

concerns

the

increasing

rhetoric

about

public/private

We hear it from the President, members of congress, our

governors, and many of us.

Such collaboration of private philanthropy with public institutions and
programs is going on in all of our communities, to the advantage of all.

The best observations tend to be at the community level -- in education,
child

care

and

living for

child

abuse

the elderly,

prevention,

substance

abuse,

intergenerational initiatives,

independent

the cultural and

performing arts, and a host of other examples.

A concern that I would share with you is that, unless we are careful in
such collaborative efforts, they will, in a sense, be "one-way."

Public

officials are anxious to mobilize and direct private resources to "their
chosen objectives."
philanthropy
available
r elates

1n

f or
to

the

They are not always

addressing

such

philanthropic
treatment

of

deliberations still underway.
charitable contributions,
tak en are usually erosive,

a~~ious

concerns

purposes.
charitable

as

The

to be helpful to private

increasing
current

the

resources

evidence

contributions

in

the

of

this
bud get

While rhetoric on behalf of philanthr orY,

an d v o Lun t ee r i sm is usually effusi ve,
invas ive,

a c tio ns

r es tric tive, and discour a ging.

In

our various legislative skirmish es at the national l evel since 1969, we
usually count success in terms of limited losses rather than real gains.

�- 8 I th i nk o ur c ont inuin g app ro a ch s hould be t o b e c oop erativ e wi t h publi c
i n stitutions and org anizati on s, bu t to be cauti ous an d n ot b e c oerced.

Ob servation 4 concerns

t

he dichot omy be tween the nature of the problems

whi ch conc e rn us a n d the solution s we devise.

The prob l ems of con cern t o s ociety ten d to be c omp l ex , mu ltidis ciplin ary,
ov e r archi ng,

pen etratin g,

a nd

perm eating.

Each of us

can make o ur own

list -- inflation, K-12 and higher education, home care for the elderly,
gro undwater, en v ir onment al qualit y, job ge nera ti on, pe ac e.

To the contrary, the s olutions
tend

to

be

narrow,

most oft en devised t o address su ch i ssues

disc i plin e-

or

p ro f e ss i on-orien t e d

a nd

b i as e d,

sim plisti c, and inadequate t o th e t ask.

A major c on t ri bu t i on of phil anthropy 1n a dd re s s i n g s oci etal ne ed s c an be
to

e n c ou rag e

and

demonstr ate

pr og ram s

which

are

c omprehensiv e,

collaborative, a nd provide continuity.

Obs er vati on 5 co nc e r n s

th e pe r s i sten t

r eluc t an ce

to

fa c e fa cts an d

to

de al with reality.

Thi s 1S a s omewhat human c ha r act e ri sti c -- a re s is tance t o c ha nge, when
we a re comf ortabl e with that which we kn ow.

Sometim e s , even when

t he evid en c e i s overwhe l min g , both individ ual s an d

their institutions ar e reluctant

t o respond.

It is a

most areas of human co n c e rn , we know better than we do."

truism that

"in

Think only of

�- 9-

t
h
ea
r
e
a
s wh
i
ch m
a
y b
eo
fs
p
e
c
i
a
li
n
t
e
r
e
s
tt
oyou
: s
u
b
s
t
a
n
c
ea
b
u
s
e
,K
l
2
e
d
u
c
a
t
i
o
n
, and h
e
a
l
t
hc
a
r
e
.

Fo
r ex
amp
l
e
,i
fw
e t
h
i
n
ko
fc
h
i
l
dd
ev
e
lopm
en
ti
nt
h
ee
a
r
l
yy
e
a
r
s
,w
ek
now
t
h
a
tag
ef
i
v
ei
st
o
ol
a
t
ef
o
rs
o
c
i
e
t
a
lc
o
n
c
e
r
n and i
n
t
e
r
v
e
n
t
i
o
n
,y
e
t mo
s
t
young
st
e
r
s and m
o
st commun
it
i
e
sl
a
c
k comp
r
eh
en
siv
ee
a
r
l
yc
h
i
l
d
h
o
o
d and
p
r
e
s
c
h
o
o
l p
rog
r
am
s o
f h
i
g
h q
u
a
l
i
t
y
.

T
h
e e
v
i
d
e
n
c
e i
sc
l
e
a
rt
h
a
tt
h
e

e
l
em
e
n
t
a
r
y y
e
a
r
s a
r
e mo
s
t im
p
o
r
t
a
n
t and t
h
a
td
r
o
p
o
u
t c
an r
e
a
l
l
y be
p
r
e
d
i
c
t
e
db
yg
r
a
d
e
ss
i
xo
rs
e
v
e
n
.

Y
e
t
, w
e p
e
r
s
i
s
t i
na
cc
r
e
d
i
t
i
n
go
u
r s
c
h
o
o
l
sa
t th
e h
i
g
h s
cho
o
l le
v
e
l
,
s
t
a
r
v
i
n
g t
h
ee
l
em
e
n
t
a
r
y y
e
a
r
s wh
en
ev
e
r r
e
s
o
u
r
c
e
sa
r
e l
im
i
t
e
d
. Ev
e
ry
t
e
a
c
h
e
rw
i
l
l t
e
l
lyou t
h
a
ti
tt
a
k
e
st
h
ef
i
r
s
tt
h
r
e
e mo
n
t
h
so
f t
h
en
ew
s
c
h
o
o
ly
e
a
rt
oc
a
t
c
hu
p t
owh
e
r
e s
t
u
d
e
n
t
sw
e
r
e w
h
e
n s
c
h
o
o
l end
ed In t
h
e
s
p
r
i
n
g
,y
e
tw
e p
e
r
s
i
s
ti
nh
a
v
i
n
ga
t
h
e summ
e
r m
a
n
th
s

~

o

b
r
e
a
kI
nl
e
a
r
n
i
n
gd
u
r
i
n
g

a s
c
h
o
o
l
y
e
a
r mod
e
l es
t
a
b
l
i
s
h
e
d b
y a
n a
g
r
a
r
i
a
n

so
c
i
e
t
yn
e
a
r
l
y tw
oc
e
n
t
u
r
i
e
sa
g
o
.

In t
h
em
a
t
t
e
r o
f p
e
n
a
l r
e
f
o
rm
, t
h
e Gov
e
rno
r o
f P
e
n
n
s
y
l
v
a
n
i
a r
e
c
e
n
t
l
y
comm
en
t
ed
, "
I
tc
o
s
t
s$
2
4
,
0
0
0ay
e
a
rt
ok
e
ep a p
e
rson i
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t
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b
u
to
n
l
y$
8
,
0
0
0ay
e
a
r at P
enn S
t
a
t
e
.
"

We a
sas
o
c
i
e
t
y
,t
h
r
o
u
g
ho
u
ri
n
s
t
i
t
u
t
i
o
n
sand o
r
g
a
n
i
z
a
t
i
o
ns
,m
us
tp
u
tt
o
be
t
t
e
r us
e t
h
a
t wh
ic
h i
sa
lr
e
a
dy know
n
.
cat
a
ly
st.

P
h
i
l
a
n
t
h
ro
py can b
e a

~

�- 10O
b
se
r
v
a
t
i
o
n 6 concerns t
h
e p
e
rsi
s
t
e
n
c
e o
f "
t
u
r
f
i
sm
" i
na
d
d
r
e
s
s
i
n
g
.§oc
ie
ta
ln
e
e
d
s
.

U
s
u
a
l
l
y

p
rog
r
am
s o
f hum
an s
e
r
v
i
c
e a
r
e b
a
d
l
y f
r
agm
en
t
ed and l
a
c
k

c
o
n
t
i
n
u
i
t
y
.

In B
a
t
t
l
e C
r
e
e
k
,

f
o
r ex
amp
l
e
, w
e h
av
e 67 i
d
e
n
t
i
f
i
e
d

v
o
l
u
n
t
a
r
y
, nonp
ro
f
i
tg
roup
sd
i
r
e
c
t
e
d to t
h
en
e
ed
so
fy
o
u
t
h
. P
l
u
r
a
l
i
sm i
s
good
; com
p
e
t
i
t
i
o
n c
an a
l
s
o b
e h
e
a
l
t
h
y
, b
u
t i
n
f
i
g
h
t
i
n
g
, a
d
v
e
r
s
a
r
i
a
l
stances, and comb
a
t
iv
eb
e
h
a
v
i
o
ra
r
en
o
t
!

Th
e c
l
e
a
r
e
s
t ex
amp
l
e an o
u
r hom
e town w
a
sr
.n he
a
lt
hc
a
r
e
, wh
e
r
e w
eh
a
d
tw
o h
o
s
p
i
t
a
l
s
, v
irtua
ll
y acro
s
s th
e s
t
r
e
e
t f
rom e
a
ch o
th
er, each
su
ffering f
rom l
e
s
sth
an50 pe
r
c
e
n
to
c
cupa
n
c
y
. In a
d
d
i
t
i
o
n
,w
eh
av
et
h
e
us
u
a
lh
o
s
to
fo
t
h
e
rh
e
a
l
t
hc
a
r
eo
rga
n
i
z
a
t
i
o
n
s-V
i
s
i
t
i
n
g Nu
r
s
e S
e
r
v
i
c
e
,
D
ep
a
r
tm
en
t o
f Pu
b
l
i
c H
e
a
l
t
h
, Am
e
r
i
c
an R
ed C
ro
s
s
, Ho
s
p
i
c
e
, Me
a
l
s on
~

s

v
o
lun
t
a
r
y ambu
lanc
e services and m
any more
.
j

v

Unh
app
i
ly
, wh
i
le each i
s compo
s
ed o
f i
n
t
e
l
l
i
g
e
n
t
,a
b
l
e
,d
e
d
i
c
a
t
e
d
, and
w
e
l
li
n
t
e
n
t
i
o
n
e
di
n
d
i
v
i
d
u
a
l
s
,e
a
ch a
lso t
e
n
d
s toa
d
d
r
e
s
si
s
s
u
e
sf
rom t
h
e
p
e
r
s
p
e
c
t
i
v
eo
ft
h
e
i
ro
rga
n
i
z
a
t
i
o
n
a
lo
ri
n
s
t
i
t
u
t
i
o
n
a
lo
b
j
e
c
t
i
v
e
s
. E
a
ch i
s
con
c
e
rn
ed w
i
t
h t
h
e
i
rown n
i
c
h
e
, tooo
f
t
e
nn
o
ts
e
n
s
i
t
i
v
e to t
h
ea
c
t
i
v
i
t
i
e
s
o
f o
t
h
e
r
s and w
i
t
h i
n
s
u
f
f
i
c
i
e
n
ta
tten
tion t
o th
e comp
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�- 12 -

We can provide leadership to enhan ce the resources of philanthropy and
ensure their most effective use.

Ohio has a great tradition of social concern.
those

who

have

preceded

us

have

been

We in philanthropy -- and
important

partners

in

this

us

all!

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Godspeed!

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                    <text>Notes from Keynote Address
40th Anniversar y Confer ence
IFYE Associat ion
July 14, 1988

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�-8The world stands out on either side
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	t
oc
a
r
r
y
.
Now
,w
e
	a
r
esom
ewh
a
ts
im
i
l
a
r
l
yi
n
v
o
l
v
e
di
nd
e
b
a
t
i
n
gt
h
ed
i
s
t
i
n
c
t
i
o
n
sb
e
tw
e
en
n
o
n
t
r
a
d
i
t
i
o
n
a
ls
t
u
d
i
e
s
,l
i
f
e
l
o
n
gl
e
a
r
n
i
n
g
,u
n
i
v
e
r
s
i
t
i
e
sw
i
t
h
o
u
tw
a
l
l
s
, op
en
u
n
i
v
e
r
s
i
t
i
e
s
, comp
e
t
ency
-ba
s
e
de
d
u
c
a
t
i
o
n
, ande
x
t
e
r
u
a
ld
e
g
r
e
e
s
. Too mu
ch
en
e
rgy
	h
a
sa
l
r
e
a
d
yb
e
en s
p
e
n
ton i
n
s
t
i
t
u
t
i
o
n
a
lw
a
r
f
a
r
e
. I
nt
h
ef
u
t
u
r
e
,t
h
e
s
u
c
c
e
s
s
	o
ft
h
o
s
ei
n
v
o
l
v
e
di
nE
x
t
e
n
s
i
o
ne
d
u
c
a
t
i
o
n
-w
h
e
t
h
e
rt
h
e
yb
el
a
n
d
g
r
a
n
t
u
n
i
v
e
r
s
i
t
i
e
so
ro
t
h
e
r
s
,w
i
l
lb
ed
e
t
e
rm
in
edmo
r
e by t
h
epow
e
ro
ft
h
ei
d
e
at
h
a
n
by t
h
e
	
pow
e
ro
ft
h
ei
n
s
t
i
t
u
t
i
o
n
.
IV
. Fo
ro
u
rb
r
i
e
fp
r
e
d
i
s
c
u
s
s
i
o
nc
o
n
s
i
d
e
r
a
t
i
o
n
,Is
u
g
g
e
s
tt
h
e
s
ep
o
i
n
t
so
fr
e
f
e
r
e
n
c
e
:

A
.
	 We a
r
ea l
e
a
r
n
i
n
gs
o
c
i
e
t
y
.
Ch
an
,g
ei
son
eo
ft
h
emo
s
t p
e
r
v
a
s
iv
ec
h
a
r
a
c
t
e
r
i
s
t
i
c
so
fo
u
rt
im
e
s
. We
h
av
e com
et
or
e
c
o
g
n
i
z
et
h
ev
i
t
a
lr
o
l
eo~ l
e
a
r
n
i
n
gi
na
c
c
om
p
l
i
s
h
i
n
gand
a
c
commod
a
t
ingt
och
ang
e
.
B
.

L
e
a
rn
ing i
sf
o
rl
i
f
e
,i
na
l
li
t
sa
s
p
e
c
t
s
. E
d
u
c
a
t
i
o
ni
se
s
s
e
n
t
i
a
lf
o
ra
l
l
t
h
ev
a
r
i
o
u
sr
o
l
e
so
ft
h
ei
n
d
i
v
i
d
u
a
l
:
f
o
ro
c
c
u
p
a
t
i
o
n
a
lp
r
o
f
i
c
i
e
n
c
y
, wh
e
th
e
ri
nt
h
et
r
a
d
e
s
,t
h
ep
r
o
f
e
s
s
i
o
n
s
,
o
rwh
a
th
av
e you
;
f
o
rc
i
v
i
ccomp
e
t
en
c
ei
nf
u
l
f
i
l
l
i
n
gd
emo
c
r
a
t
i
cc
i
t
i
z
e
n
s
h
i
pr
e
s
p
o
n
s
i
b
i
l
i
t
i
e
s
;
-f
o
rf
am
i
l
yr
o
l
e
sandr
e
s
p
o
n
s
i
b
i
l
i
t
i
e
s
;
-f
o
ra
v
o
c
a
t
i
o
n
a
li
n
t
e
r
e
s
t
s
;
f
o
rs
e
l
f
f
u
l
f
i
l
lm
e
n
tg
o
a
l
si
nan i
n
c
r
e
a
s
i
n
g
l
ycomp
l
exw
o
r
l
d
.

C
.
	 L
e
a
rn
ing i
sl
i
f
e
l
o
n
g
,f
romt
h
ec
r
a
d
l
et
h
r
o
u
g
ht
h
etw
i
l
i
g
h
ty
e
a
r
s
,i
nmy
r
i
ad
fo
rm
sand circ~stances

I
t
'
st
h
i
sl
i
f
e
l
o
n
gd
im
en
s
ion o
fl
e
a
r
n
i
n
gt
owh
i
ch

i
n
s
t
i
t
u
t
i
o
n
so
fh
i
g
h
e
re
d
u
c
a
t
i
o
nh
av
e foundi
t
mo
s
t d
i
f
f
i
c
u
l
tt
oa
c
commod
a
t
e
.

�6
Education--in this instance, higher education--has a special place in our
democratic society.

Universities (I use the term here to include all institutions

of higher education--two year, four-year, graduate, public, private) are conceived
in our society as knowledge resource centers, ¥ith responsibilities in teaching,
research, and service or Extension.

Typically, the teaching function of the

university is defined too narro,fly, usually relating essentially to students
in residence, young in age, and in degree-oriented programs of study.

If

universities are to fulfill their educational potential in serving the needs
and goals of society, they

~ust

define the

teac~ing

function more creatively,

away from the traditional classifications of teaching, research, and Extension
and incorporating "Ext ens i on" as a part of "t.each i ng , II in diverse settings \ri th
varied student groups.

This leads us to the concept of Extension in its broade3t

conceptual construct.
I realize that there are many forces which must be confronted.

These include

such realities as the financial considerations of funding higher education,
usually involving some fonnula related to full-time equivalent enrollment; the
constraints of self-created systems of acc?editation and credentialing; the
frequent discomfiture of the faculty in dealing

~ith

other than captive, post-

adolescent students; and the reluctance of decision makers within the institution
and beyond to condone non-traditional approaches to reaching educational objectives.
But I also sense a readiness today in academia--and on the part of learners-to consider, explore, test new concepts and approaches.

This readiness is

evident in such developments as the Carnegie Commission's report, IILess Time,
More Options"; the Newman Report; the Commission on Non-Traditional Studies;
and widespread interest in such ideas as the open university, the external
degree, and a university without walls.

�7
And
	 sot
h
et
im
es
e
em
sr
i
g
h
t
f
o
ra v
a
r
i
e
t
yo
fr
e
a
s
o
n
s
f
o
ryou a
sl
e
a
d
e
r
s
i
nE
x
t
e
n
s
i
o
nt
op
r
o
v
i
d
ee
s
s
e
n
t
i
a
ll
e
a
d
e
r
s
h
i
pf
o
rinno

ati~ns

i
nt
h
et
e
a
c
h
i
n
g

p
rog
r
am
so
fyou
ri
n
s
t
i
t
u
t
i
o
n
s
.A
sa s
ym
p
a
t
h
e
t
i
cb
u
t som
ewh
a
tc
r
i
t
i
c
a
lo
b
s
e
r
v
e
r
,
i
t
wou
ld a
p
p
e
a
rt
h
a
tt
o
oo
f
t
e
nt
h
o
s
ew
i
t
hr
e
s
p
o
n
s
i
b
i
l
i
t
i
e
si
na
d
u
l
te
d
u
c
a
t
i
o
n
,
c
o
n
t
i
n
u
i
n
ge
d
u
c
a
t
i
o
n
,
i
l
l
l
i
v
e
r
s
i
t
yE
x
t
e
n
s
i
o
n
,o
rc
a
l
li
t
wh
a
t youw
i
l
l
,h
av
e
d
r
i
f
t
e
di
nt
h
ea
c
ad
em
i
cm
i
l
i
e
u
, s
l
i
g
h
t
l
ya
p
a
r
tf
romt
h
em
a
in s
t
r
e
am
g
e
n
e
r
a
l
l
y
l
i
t
t
l
ei
n
f
l
u
e
n
c
e
dby and l
i
t
t
l
ei
n
f
l
u
e
n
c
i
n
gt
h
ec
u
r
r
e
n
to
ft
h
ei
n
s
t
i
t
u
t
i
o
n
'
s
c
o
u
r
s
e
p
r
o
n
et
os
h
i
f
tr
e
s
p
o
n
s
i
b
i
l
i
t
yt
osom
em
y
s
t
i
c anda
l
l
e
g
e
d
l
yd
i
s
i
n
t
e
r
e
s
t
e
d
t
h
i
r
dp
a
r
t
y
: "
I
fo
n
l
yt
h
e
yu
n
d
e
r
s
t
o
o
d.
.
.
"o
r"
I
ft
h
e
yj
u
s
tg
av
eu
st
h
emon
ey.
.
.
"
Bu
t
	t
h
i
sv
a
cuou
ss
i
t
u
a
t
i
o
n
,t
owh
a
t
ev
e
re
x
t
e
n
ti
t
m
ay e
x
i
s
t
,c
anno l
o
n
g
e
rb
e
p
e
rm
i
t
t
e
dbyyou andyou
r profession~ p
e
e
r
s
,f
e
rt
h
el
o
to
fc
o
n
t
i
n
u
i
n
gedu
c
a
t
i
o
n
	
l
i
e
sw
i
t
ht
h
el
o
to
fa
l
lh
i
g
h
e
re
d
u
c
a
t
i
o
n
. And h
i
g
h
e
re
d
u
c
a
t
i
o
ni
sc
r
y
i
n
g
f
o
r
	
t
h
ew
i
sdom
, i
n
s
i
g
h
t
,c
r
e
a
t
i
v
i
t
yo
fa
l
li
t
sp
e
o
p
l
e
,t
ore~apture p
u
b
l
i
c
c
o
n
f
i
d
e
n
c
e'andt
or
e
g
a
i
ni
n
t
e
r
r
u
p
t
e
dmom
en
tum
.

v
.
	 A lookahead:
L
e
tm
es
h
a
r
ew
i
t
h you nowwh
a
tt
om
ea
sa f
o
u
n
d
a
t
i
o
ne
x
e
c
u
t
i
v
es
e
emt
ob
e
c
e
r
t
a
i
nc
h
a
l
l
e
n
g
e
si
nc
o
n
t
i
n
u
i
n
ge
d
u
c
a
t
i
o
nf
o
rt
h
ef
u
t
u
r
e
. Founda
t
i
o
n
s
,by
t
h
e
i
rn
a
t
u
r
e and comm
i
tm
en
t
,t
e
n
dt
ob
ec
J
n
c
e
r
n
e
dw
i
t
hi
n
n
o
v
a
t
i
o
n
s
,e
x
p
e
r
i
m
e
n
t
a
t
i
o
n
, p
i
o
n
e
e
r
i
n
ge
f
f
o
r
t
s
. We h
av
e a som
ewh
a
tun
iqu
eo
p
p
o
r
t
u
n
i
t
yo
fb
e
i
n
g
ap
a
r
to
fs
i
g
n
i
f
i
c
a
n
td
ev
e
lopme
n
t
si
ne
d
u
c
a
t
i
o
nandy
e
t be
i
n
gsom
ewh
a
ta
p
a
r
t
f
rom
. H
o
p
e
f
u
l
l
y
, t
h
i
sp
e
r
s
p
e
c
t
i
v
ew
i
l
lb
eh
e
l
p
f
u
lt
oyou i
ny
o
u
rd
e
l
i
b
e
r
a
t
i
o
n
s
h
e
r
e
. Am
o
n
gt
h
ec
h
a
l
l
e
n
g
e
swou
ld s
e
emt
ob
et
h
ef
o
l
l
ow
i
n
g
:
1
.
	C
r
e
a
t
i
v
i
t
yi
ni
n
s
t
i
t
u
t
i
o
n
a
l
i
z
i
n
gt
h
econ
c
ep
to
fc
o
n
t
i
n
u
i
n
ge
d
u
c
a
t
i
o
n
.
No i
n
s
t
i
t
u
t
i
o
no
fh
i
g
h
e
re
d
u
c
a
t
i
o
nh
a
sr
e
a
l
l
ya
c
c
e
p
t
e
dt
h
ef
u
l
lim
p
l
i
c
a
t
i
o
n
s
o
ft
h
econ
c
ep
to
fl
i
f
e
l
o
n
gl
e
a
r
n
i
n
g(
ap
o
s
s
i
b
l
ee
x
c
e
p
t
i
o
ni
sM
a
r
y
l
h
u
r
s
t
E
d
u
c
a
t
i
o
n
a
lC
en
t
e
ri
nO
r
egon
, f
o
rm
e
r
l
yM
a
r
y
l
h
u
r
s
t C
o
l
l
e
g
e
) and don
e som
e
th
ing

�8
abou
ti
t
i
nt
e
rm
so
ft
h
eo
r
g
a
n
i
z
a
t
i
o
n
a
lc
h
a
r
to
ft
h
ei
n
s
t
i
t
u
t
i
o
n
,t
h
e
p
a
t
t
e
r
n
so
ff
i
n
a
n
c
i
n
g
,t
h
er
ew
a
rdsy
s
t
emf
o
rf
a
c
u
l
t
y
,f
u
n
c
t
i
o
n
a
la
c
t
i
v
i
t
i
e
sandr
e
l
a
t
i
o
n
s
o
i
p
sw
i
t
h
i
nt
h
ei
n
s
t
i
t
u
t
i
o
nandw
i
t
ho
r
g
a
n
i
z
a
t
i
o
n
sb
eyond
.
I
ti
st
r
u
et
h
a
tw
eh
av
e ex
amp
l
e
so
fe
f
f
o
r
t
si
nt
h
i
sd
i
r
e
c
t
i
o
n (Ou
rh
o
s
t
i
n
s
t
i
t
u
t
i
o
n
,t
h
eU
n
i
v
e
r
s
i
t
yo
fW
i
s
con
s
in
, i
sc
e
r
t
a
i
n
l
ya s
t
e
l
l
a
rex
amp
l
e
.
)
b
u
t
	t
h
e
ya
r
ef
r
agm
en
t
a
ryand i
n
c
om
p
l
e
t
e
. We do i
n
d
e
e
dn
e
ed comp
r
eh
en
s
iv
e
mod
e
l
s o
fwh
a
tm
igh
tb
ed
e
s
c
r
i
b
e
da
sa c
o
n
t
i
n
u
i
n
ge
d
u
c
a
tion un
iv
e
r
s
i
t
y
.
To
	quo
t
eP
r
e
s
i
d
e
n
t Wh
a
r
ton o
fM
i
ch
ig
an S
t
a
t
eU
n
i
v
eT
s
i
t
y
:

"L
i
f
e
l
o
n
gedu
c
a
-

t
i
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ni
sa f
a
c
e
to
ft
h
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c
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t
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le
n
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e
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p
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s
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ch h
a
sb
e
en d
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s
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s
s
e
df
o
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e
a
r
sb
u
t no s
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n
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n
s
t
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t
u
t
i
o
nh
a
se
v
e
rm
ad
e t
h
ei
n
t
e
l
l
e
c
t
u
a
.
li
n
v
e
s
tm
e
n
t
n
e
c
e
s
s
a
r
yt
oe
f
f
e
c
t
i
v
e
l
yi
n
t
e
g
r
a
t
et
h
i
sf
u
n
c
t
i
o
ni
n
t
ot
h
eu
n
i
v
e
r
s
i
t
y
s
t
r
u
c
t
u
r
e
.
"
We
	 n
e
edmo
r
e su
cham
b
i
t
i
o
u
s and comp
r
eh
en
s
iv
ei
n
s
t
i
t
u
t
i
o
n
a
le
f
f
o
r
t
s
a
tt
h
e
u
n
d
e
r
g
r
a
d
u
a
t
el
e
v
e
l
,i
ng
r
a
d
u
a
t
es
c
h
o
o
l
,w
i
t
ha
l
um
n
i
,i
nc
o
r
r
e
c
t
i
n
gp
rob
l
em
s
o
fknow
l
edg
eo
b
s
o
l
e
s
c
e
n
c
e and c
o
n
t
r
i
b
u
t
i
n
gt
ot
h
er
en
ew
a
lo
fi
n
t
e
l
l
e
c
t
u
a
l
c
a
p
i
t
a
l
.
2
.
	 C
r
e
a
t
i
v
i
t
yi
np
r
o
b
l
em
o
r
i
e
n
t
e
dp
rog
r
am
s
,i
na
d
d
i
t
i
o
nt
ot
h
emo
r
e t
r
a
d
i
t
i
o
n
a
l

d
i
s
c
i
p
l
i
n
e
o
r
i
e
n
t
e
dapp
ro
a
ch
.
Mo
s
t p
rob
l
em
s wh
i
ch con
c
e
rno
u
rs
o
c
i
e
t
ya
r
ecomp
l
ex
,i
n
t
e
r
r
e
l
a
t
e
d
,m
u
l
t
i
d
i
s
c
i
p
l
i
n
a
r
y
,d
i
f
f
u
s
e
; on t
h
ec
o
n
t
r
a
r
y
,t
h
es
o
l
u
t
i
o
n
sw
ec
o
n
t
r
i
v
ea
r
eu
s
u
a
l
l
y
h
i
g
h
l
ys
p
e
c
i
f
i
c
,p
r
o
s
c
r
i
b
e
d
,s
im
p
l
i
s
t
i
c
. T
I
l
i
s dichotor~ b
e
tw
e
en t
h
en
a
t
u
r
e
o
fp
rob
l
em
s ands
o
l
u
t
i
o
n
si
sa m
a
jo
r s
o
u
r
c
eo
ff
r
u
s
t
r
a
t
i
o
nand f
a
i
l
u
r
e
. A
s
ex
amp
l
e
s
,c
o
n
s
i
d
e
rou
r con
c
e
rn
sw
i
t
hh
e
a
l
t
hc
a
r
ed
e
l
i
v
e
r
y
,w
i
t
ht
h
ev
i
a
b
i
l
i
t
y
o
f
	ou
rl
o
c
a
lp
o
l
i
t
i
c
a
li
n
s
t
i
t
u
t
i
o
n
s
,w
i
t
ht
h
ee
f
f
i
c
a
c
yo
fe
l
em
e
n
t
a
r
y
s
e
c
o
n
d
a
r
y

�9
education, with the family as the basic social institution.

Extension

resources from throughout the university must be mobilized to deal in a
comprehensive and adequate way with such issues.

3.	

Creativity in work with the inforffial network of continuing education
organizations.

Here I mean voluntary agencies, service organizations,

community institutions such as libra:d.es, museums, art centers, churches.
While it's true that continuing education activities of universities
customarily include contacts with such entities as these, such interrelationships are neither as systematic nor as comprehensive as they
should be.

4.	 Creativity in developinG linkages between the formal (traditional undergraduate
and graduate) and informal teaching programs.

Usually these teaching activi-

ties at the university exist side by side with virtually no interaction.
Again, there are encouraging exceptions.

(Where are colleges of agriculture

and of home economics in non-traditional studies and the competency-based
concept of education?

These are the only colleges with faculty members in

virtually every county of the country, with the potential of serving learners
in new ways, including the external degree.
economics that have addressed this question.
image and

na~e

change than with innovation.

I know of no colleges of home
They seem more concerned .nth
Why

not an associate degree in

home economics, incorporating home study, competency-based credits, and
other innovative approaches?

I know of only one college of agriculture

which is experimenting with this approach.

With food as one of the most

pressing of hlMan concerns in the world and with a growing recognition of
the need for enlightened rural leadership, this systematic approach would
seem to have tremendous potential.)

�10

5
.
	C
r
e
a
t
i
v
i
t
yi
ni
n
t
e
r
i
n
s
t
i
t
u
t
i
o
n
a
la
r
r
a
n
gem
en
t
s
, imp
ly
ingc
o
o
r
d
i
n
a
t
i
o
n
and c
o
o
p
e
r
a
t
i
o
n
. I
n
s
t
i
t
u
t
i
o
n
so
fh
i
g
he
re
d
u
c
a
t
i
o
nmu
s
t b
el
e
s
su
n
i
l
a
t
e
r
a
l
i
nt
h
e
i
re
d
u
c
a
t
i
o
n
a
la
c
t
i
v
i
t
i
e
s
. S
o
c
i
e
t
yw
i
l
l no l
o
n
g
e
rt
o
l
e
r
a
t
e
t
h
ea
p
p
a
r
e
n
ti
n
e
f
f
i
c
i
e
n
c
i
e
so
fm
u
l
t
i
p
l
e
, d
u
p
l
i
c
a
t
i
v
ee
f
f
o
r
t
s
. B
e
t
t
e
r
an
sw
e
r
s mu
s
tb
ed
em
o
n
s
t
r
a
t
e
di
nt
h
er
o
l
e
sandr
e
l
a
t
i
o
n
s
h
i
p
so
fu
n
i
v
e
r
s
i
t
i
e
s
,f
o
u
r
y
e
a
rc
o
l
l
e
g
e
s
, commun
i
ty co
l
l
e
g
e
s
p
u
b
l
i
c andp
r
i
v
a
t
e
i
n
m
e
e
t
i
n
ge
d
u
c
a
t
i
o
n
a
lg
o
a
l
s
.

6
.
	C
r
e
a
t
i
v
i
t
yi
ni
d
e
n
t
i
f
y
i
n
gs
p
e
c
i
f
i
cta
r
g
e
ta
u
d
i
e
n
c
e
si
nv
a
r
i
o
u
ss
e
t
t
i
n
g
s
.
W
i
th som
ea
u
d
i
e
n
c
e
s
, ex
emp
l
a
ry e
f
f
o
r
ti
nc
o
n
t
i
n
u
i
n
ge
d
u
c
a
t
i
o
nc
anb
e
c
i
t
e
d
;o
t
h
e
ra
u
d
i
e
n
c
e
sa
r
ev
i
r
t
u
a
l
l
yo
ra
b
s
o
l
u
t
e
l
yu
n
r
e
a
c
h
e
d
.

No~one

wou
ld a
d
v
o
c
a
t
et
h
a
ta u
n
i
v
e
r
s
i
t
ys
h
o
u
l
db
ea
.
l
lt
h
i
n
g
st
oa
l
lp
e
o
p
l
e
.
Bu
ts
h
o
u
l
dn
o
ti
n
s
t
i
t
u
t
i
o
n
so
fhi~her e
d
u
c
a
t
i
o
nb
e ch
a
rg
edw
i
t
h
s
t
r
e
n
g
t
h
e
n
i
n
ga
l
lo
fe
d
u
c
a
t
i
o
n
-w
i
t
hc
r
e
a
t
i
n
gn
ew i
n
s
t
i
t
u
t
i
o
n
a
lfo
rm
s
i
f
t
h
e
ya
r
en
e
ed
ed
,n
u
r
t
u
r
i
n
gth
em
,p
r
e
p
a
r
i
n
gp
e
r
s
o
n
n
e
l
,e

a uat~ng

t
h
e
i
re
f
f
e
c
t
i
v
e
n
e
s
s
,andd
e
v
e
l
o
p
i
n
gm
o
d
i
f
i
c
a
t
i
o
n
s t
h
a
tt
h
ee
d
u
c
a
t
i
o
n
a
l
n
e
ed
sm
ay b
eb
e
t
t
e
rm
e
t
?

7
.
	C
r
e
a
t
i
v
i
t
yi
nt
h
eu
s
eo
fn
ew t
e
c
h
no
logy j
nl
e
a
r
n
i
n
g
. M
u
c
h h
a
sb
e
enm
ad
e
o
fn
ewh
a
rdw
a
r
e and s
o
f
tw
a
r
ea
v
a
i
l
a
b
l
ef
o
rt
e
a
c
h
i
n
g
. Mo
s
t im
p
r
e
s
s
i
v
e
ex
amp
l
e
so
fe
x
p
e
r
im
e
n
t
a
le
f
f
o
r
t
sc
anb
ec
i
t
e
d
. Bu
tc
h
a
r
a
c
t
e
r
i
s
t
i
c
a
l
l
y
,
ev
eni
nE
x
t
e
n
s
i
o
n
,t
e
a
c
h
i
n
gt
e
n
d
st
ob
e mo
r
e o
ft
h
es
am
eo
l
dt
h
i
n
g
. Th
e
c
h
a
l
l
e
n
g
ei
nt
h
eu
t
i
l
i
z
a
t
i
o
no
fn
ew t
e
c
h
n
o
l
o
g
ya
p
p
e
a
r
st
ol
i
ew
i
t
ht
h
e
hum
an e
l
em
e
n
t
.

V
I
.

Ap
e
r
v
a
s
i
v
e con
c
e
rn
:
A
. A
sa s
o
c
i
e
t
yw
eh
av
eb
u
i
l
t&amp; g
r
e
a
ti
n
d
u
s
t
r
ya
roundt
h
econ
c
ep
to
fe
s
t
a
t
e
p
l
a
n
n
i
n
g
. Ap
r
e
c
o
n
d
i
t
i
o
nf
o
rt
h
ei p e en~ation o
ft
h
ee
l
a
b
o
r
a
t
es
ch
em
e
e
s
i
g
n
Imu
s
t d
i
e
.
w
ed

�11

B
.
	 Why n
o
t a comp
r
eh
en
s
iv
e app
ro
a
c
r
-t
ob
u
i
l
d
i
n
gan i
n
d
i
v
i
d
u
a
lp
l
a
nf
o
r
l
i
f
e
l
o
n
gl
e
a
r
n
i
n
gand g
row
th 1
.
	R
e
f
l
e
c
t
i
n
gt
h
el
a
t
e
s
tc
o
n
c
e
p
t
so
ft
h
es
t
a
g
e
so
fa
d
u
l
td
ev
e
lopm
en
t
;
2
.
	 I
n
c
o
r
p
o
r
a
t
i
n
gmy p
e
r
s
o
n
a
lv
a
l
u
e
s and g
o
a
l
s
; and
3
.
	 R
e
p
r
e
s
e
n
t
i
n
g at
o
t
a
l
l
ycomp
r
eh
en
s
iv
eandr
e
f
r
e
s
h
i
n
g
l
yn
ewa
c
commod
a
t
ion
o
f
	i
n
s
t
i
t
u
t
i
o
n
st
ot
h
ei
n
t
e
r
r
e
l
a
t
i
o
n
s
h
i
p
sb
e
tw
e
en
-wo
rk (
p
r
o
f
e
s
s
i
o
n
,c
a
r
e
e
r
)
,
-f
am
i
l
y
,
-l
e
i
s
u
r
e
,and
-l
e
a
r
n
i
n
g
.
V
I
I
.
	 H
e
a
l
t
hc
a
r
e sy
s
t
em
sa
r
ed
e
s
i
g
n
e
dt
ot
h
econv
en
i
en
c
eo
ft
h
ep
r
o
f
e
s
s
i
o
n
a
ls
t
a
f
f
;
e
d
u
c
a
t
i
o
n
a
lsy
s
t
em
so
p
e
r
a
t
ef
o
rt
h
econv
en
i
en
c
eo
ft
h
ef
a
c
u
l
t
y
. Bo
th w
i
l
l
c
h
a
n
g
e
a
n
dd
r
am
a
t
i
c
a
l
l
y
i
nt
h
ey
e
a
r
s i~ediate
~

ah
e
ad
.

o
p
t
im
i
s
t
i
cp
e
r
c
e
p
t
i
o
no
fE
x
t
e
n
s
i
o
nf
o
rt
h
ef
u
t
u
r
ei
sb
a
s
e
dontwo

u
n
d
e
r
g
i
r
d
i
n
gp
r
em
i
s
e
s
:
1
.
	T
h
a
ti
n
s
t
i
t
u
t
i
o
n
so
fh
i
g
h
e
r edu
c
a
ti
.on,i
nf
a
c
t
,w
an
tt
om
ax
i
rn
i
.
ze t
h
e
i
r

c
o
n
t
r
i
b
u
t
i
o
n
st
ol
i
f
e
l
o
n
gl
e
a
r
n
i
n
gr
a
t
h
e
rt
h
a
np
e
r
s
e
v
e
r
ei
nt
r
a
d
i
t
i
o
n
andt
h
es
t
a
t
u
squo
. Th
ee
v
i
d
e
n
c
ei
sen
cou
r
ag
ing (
a
tl
a
s
t
)t
h
a
tt
h
i
s
m
ay b
et
h
ec
a
s
e
. Ag
l
a
n
c
et
ot
h
eh
e
a
l
t
hc
a
r
ef
i
e
l
ds
h
o
u
l
db
es
u
f
f
i
c
i
e
n
t
m
o
t
i
v
a
t
i
o
n
.

Un
l
e
s
s c
r
e
a
t
i
v
el
e
a
d
e
r
s
h
i
pcom
e
sf
romw
i
t
h
i
nt
h
es
t
r
u
c
t
u
r
e
s

o
fe
d
u
c
a
t
i
o
n
,o
t
h
e
r
s(
u
s
u
a
l
l
yi
nl
e
g
i
s
l
a
t
i
v
:
ec
i
r
c
l
e
s
)w
i
l
lb
ep
romp
t
ed
o
rf
o
r
c
e
dt
od
e
s
i
g
nt
h
eb
l
u
e
p
r
i
n
t andl
a
yt
h
efo
rm
s
.
2
.
	 Th
a
tl
e
a
d
e
r
s
h
i
pi
nm
e
e
t
i
n
gt
h
ec
h
a
l
l
e
n
g
eo
fl
i
f
e
l
o
n
gl
e
a
r
n
i
n
gw
i
l
l com
e
f
romt
h
o
s
ee
x
p
e
r
i
e
n
c
e
di
nE
x
t
e
n
s
i
o
n
ap
a
r
to
ft
h
ea
c
ad
em
i
c commun
i
ty
o
f
t
e
nt
o
omod
e
s
t
, t
o
oh
e
s
i
t
a
n
tandd
e
f
e
r
r
i
n
g
,t
o
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�2
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I

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rmy r
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r
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a
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t
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a
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l
tyD
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e
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ra f
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romM
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th
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:&gt;ugh
t
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7
/

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a
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s
: D
i
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r
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a
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en
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r
i
b
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o
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lb
ean

a
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t
a
n
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yd
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elop
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l
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s
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et
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tyou
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c
ad
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a
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lm
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r
a
n
s
i
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o
nf
r
a
nb
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rny
a
rdt
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n
:
p
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se
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s
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s
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f
u
l
l
y
.
S
t
a
b
l
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s
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no
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cm
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, p
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ab
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c

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eon
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:
n
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ich i
sa con
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ns
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a
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r
:
en
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s
,"
I
'
v
e
~
look
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tb
r
e
ed
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r
s
e
sa
l
l
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rt
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t
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t
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o
n
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tf
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n
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h
a
th
av
e
q
u
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t
et
h
eq
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a
l
i
t
yo
fth
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sy
oung s
t
a
l
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o
no
fm
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n
e
.
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r
, "
Iknow t
h
i
sho
r
s
e

'
-

�3
is a little low in the croup, but I chl' t really regard that as very inportant;
the really inportant thing in a good horse is ... "

stand b::::rw a judge

Cou l

Or, "I just can't under-

d pl ace the cl a ss that way. II

~

Although I have a ff?ll horses and show them occasionally, I personally

---

My very extensive research on this disorder leads to t:t.x:&gt; conclusions :

First, stable blindness does not lend itself to self-diagnosis, and second,

...

s tabl e blindness is easily discenri.ble in others .
Recognizing that your interest in this subject could be easily exhausted,
I will not pursue this topic further ,

For the balance of my rerrarks, I YJOUld

blindness in our profession and the constructive treat::rrent o f sarre ,
1lI
TIle process of faculty devel.oprrent; is a futuristic enterprise.

As

administrators in colleges of agriculture, you of course recognize the

�4
k
a
l
e
i
c
b
s
c
o
p
i
cch
ang
e
si
nd
e
f
i
n
i
t
i
o
no
ft
h
et
e
rm"
a
g
r
i
c
u
l
t
u
r
e
"o
v
e
rt
r
i
r
r
e
,
Son
e
t
i
r
r
e
st
h
et
enna
g
r
i
c
u
l
t
u
r
ei
ss
t
i
l
lr
eg
a
rd
eda
ssynony
r
rous w
i
t
hr
u
r
a
l
.
~

t
h
i
st
oa s
u
b
s
t
a
n
t
i
a
le
x
t
e
n
tmay h
av
eb
e
ent
r
u
ea
tt
h
et
:
.
i
I
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o
l
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e
g
e
s

o
fa
g
r
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c
u
l
t
u
r
ew
e
r
ee
s
t
a
b
l
i
s
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e
d
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t
ht
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ep
a
s
s
ag
eo
ft
.
i
r
r
at
h
econ
c
ep
to
f
a
g
r
i
c
u
l
t
u
r
eh
a
sn
a
r
roo
ed
. 'Th
i
sew
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t
i
o
n
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r
ych
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ei
si
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p
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t
a
n
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r
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cogn
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z
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swe con
s
id
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rt
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er
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l
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t
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r
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lc
o
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n
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t
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r
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.
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rp
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r
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p
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t
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t
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s
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f
u
lt
otu
r
nb
a
ckt
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r
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o
di
n
h
i
s
t
o
r
y
/

nn
r
ethana CEn
t
u
r
ya
gowh
en wh
a
ti
s
p
e
rh
ap
sou
rc
o
r
n
t
r
y
'
son
l
yo
r
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i
n
a
l

i
d
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ain
h
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g
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re
d
u
c
a
t
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o
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t
h
el
a
n
d
g
r
a
n
tsy
s
t
em
-w
a
scon
c
e
iv
ed. D
r
. C
.E
.
B
i
shop h
a
sob
s
e
rv
edt
h
a
tt
h
el
a
n
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g
r
a
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ti
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t
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t
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o
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sw
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r
er
e
a
l
l
ycon
c
e
iv
ed
a
sr
u
r
a
ld
ev
a
lop
r
r
en
ri
n
s
t
i
t
u
t
i
o
n
si
nt
o
d
a
y
'
sj
a
r
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n
. As t
h
eo
r
i
g
i
n
a
lc
o
l
l
e
g
e
so
fa
g
r
i
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l
t
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r
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a
tu
r
ed
, t
h
ep
r
o
f
i
l
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fi
n
t
e
r
e
s
tb
ro
ad
en
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oen
conp
a
s
s
n
o
r
ef
u
l
l
yt
h
er
ang
eo
fhun
ancon
c
e
rn
s
:
1850 (1862
)- acon
c
e
rnf
o
rf
a
rm
ingandf
a
rmp
eop
l
e
,t
om
a
k
et
h
e
adv
an
t
ag
e
so
fh
i
g
h
e
redu
c
a
t
iona
v
a
i
l
a
b
l
et
ot
h
eson
s

andd
augh
t
e
r
so
ff
'
a
r
r
r
e
r
sandt
h
e~

c
l
a
s
s
e
s
,t
o

d
i
r
e
c
tt
h
ea
t
.
t
en
t
.
iono
fsu
chi
n
s
t
i
t
u
t
i
o
n
st
ot
h
e
p
rob
l
e
rm o
fe
a
rn
inga l
i
v
i
n
ga
sw
e
l
la
sl
i
v
i
n
ga l
i
f
e
;
1887

- th
en
,t
h
er
e
a
l
i
z
a
t
i
o
nwe d
i
d
n
'
tknONenough
, sor
e
s
e
a
r
c
h
;

1898

- acon
c
e
rn
.f
o
rt
h
eq
u
a
l
i
t
yo
ff
am
i
lyl
i
f
e
,sohc
:
I
re e
conom
i
c
s
;

1900

- acon
c
e
rnt
h
a
tt
r
a
d
i
t
i
o
n
a
ls
choo
l
ingw
a
s
n
'
tp
r
e
p
a
r
i
n
g
young
s
t
e
r
sf
o
rt
h
ek
ind
so
fl
i
v
e
sth
eywou
ld l
e
a
d
,so
Bo
y
sa
ndG
i
r
l
sC
lub wo
rk
,n
ow4
-H
;

-thee
s
t
ab
l
i
sh
r
rEn
tby c
o
l
l
e
g
e
so
fa
g
r
i
c
u
l
t
u
r
e
,o
fd
ep
a
r
t
r
r
en
r
s

o
fru
ra
ledu
c
a
t
ion
, ando
fr
u
r
a
lso
c
io
logycon
c
e
rn
edw
i
t
h
thew
e
l
l
-b
e
ing o
fr
u
r
a
lfo
lk
s
;

�5
1914

- to make the resources of the campus available to all,
Extension.

TIlat's a remarkable tradition and record of responsive change,
certainly unequalled--and uncharacteristic--of the recent decades.
in the years since, a lot of changes have occurred:
r=:1	

'\t

1.	 We have rroved from an agrarian

to

an urbarrized society.

For

:r

2.	 The land-grant universities, in which agriculture was originally
chninant, have beC011E canplex institutions.

Today agriculture is

a smaller part of the total academic scene.
Societal goals have gradually changed, including a shift from a
preoccupation with the In9.terialistic "standard of living" to a
concept of the "quality of life."
As agriculture has progressed, there has been a specialization

and fragrrentat.Lon-c-In the structure of colleges and departrrencs ,

in the fabric of research, in the industry of farming, in the maze
of farm organizations and institutions which serve agriculture.

The colleges of agriculture have progressively nar'rowed their scope
of concerns to an a1m:&gt;st exclusive preoccupation nCM with agricultural production-and closely related activities, with linkages
to problems of hunan nutrition either blurred or non-existent and
with lesser concern for problems of the family, of health care
delivery, of social institutions and services, of education.

And

unfortunately, while col.Leges of agriculture have dropped these
issues from their agenda, the universities of whi.ch agriculture is
a part have not assumed these responsibilities in the more

�6
c
o
n
p
l
i
c
a
t
e
do
r
g
a
n
i
z
a
t
i
o
n
a
ls
t
r
u
c
t
u
r
e
. To i
l
l
u
s
t
r
a
t
e
,I
IDS
tc
o
l
l
e
g
e
s
o
fedu
c
a
t
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o
tg
i
v
em
a
jo
ra
t
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o
nt
or
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r
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c
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t
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lo
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s
,T
ID
s
tc
o
l
l
e
g
e
so
fm
ed
i
c
in
e don
o
tcon
c
e
rn
th
em
s
e
lv
e
si
nany co
rp
r
eh
en
s
av
ew
ay w
i
.
th r
u
r
a
lh
e
a
l
t
hc
a
r
ed
e
l
i
v
e
r
y
.
~

l
a
n
d
g
r
a
n
tc
o
l
l
e
g
e
so
fa
g
r
i
c
u
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r
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r
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r
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om
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t

r
a
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rs
p
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c
i
£
i
cp
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r
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e
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ds
o
c
i
e
t
a
ln
e
ed
sac
e
n
t
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r
yago
. I
t
'
sa r
h
e
t
o
r
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c
a
l

qu
e
s
t
aont
oponde
rwh
e
th
e
ro
rn
o
t
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e
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o
tb
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ene
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d
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e
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t
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ec
r
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a
t
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dnOW
' byt
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r
r
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n
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? Is
u
s
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c
t
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la
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i
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a
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h
e
i
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r
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a
t
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, a
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ing
app
ro
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ch
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rp
r
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e
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o
tb
ea con
t
en
:po
r
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r
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n
tp
r
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r
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s
. C
e
r
t
a
i
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l
y no
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z
ea

n
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o
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r
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to
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u
rc
o
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e
sa
r
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t
r
u
c
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u
r
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d
. To
pu
r
su
eth
i
sm
an
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e
r
ab
l
eq
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e
s
t
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o
nv
e
ryf
a
rwou
ld b
eu
n
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a
l
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s
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i
candf
u
t
i
l
e
.

Bu
t
, If
i
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---

T
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~

t
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'
-- - - - - --

p
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•

�7
g
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; th
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e

-

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-~

w
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em
.

~
~
-

IYUn
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L

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- .- byJohnDonne -

....-- ~

~

'
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�8
No natter hCM we choose to classify man' s concerns, or from what

vantage point we elect to view than, ultinately it becorres clear that

the quality of life for our generations--yours and mine--and those to
follow will be determined basically by our progress in improving hunan
relationships.

For vilether we think in terms of the family, our haDe

ccemrrtty, our state or nation, or the world neighborhood, the pr'irre
determinant of what life will be like in the years ahead will be a
consequence of

tnan '

s ability to live in harrrony , one with another.

And

the IIDSt i..n:portant decisions confronting us will not be resolved by our

burgeoning technology alone, but instead wi.Ll, be value-based and value-laden.
IV
l-Jhile we could debate at length the class of categorization of critical
social issues and argue semanti.cs , it is readily apparent that
lectual kncwl.edge resources of--agricultcn: e- -descri b e

"--- -,.-.

Tufts

nether

0

intel-

by- tne-P'resi-eea

f.

all: sciences"--are ftndam2ntal in dealing

with mm's torrorrow.
Looking to that future and the deve'loprrent of faculty to meet changing
needs. I will suggest very briefly three focal issues for colleges of
agriculture:

1.	 Food:

MJst people in agriculture do not think in terms of food and

hunan nutrition. yet this is the ultimate goal of trost; of our
agricultural enterprise.

We think not in terms of feeding people

but in terms of productive vo.Iurres , of production systems. of agdcultural specialties.

We take pride in the nunber of people for

which one AIre.rican farrrer can produce food, but our thoughts
usually do not run to problerrs of huran nutrition.

�9
D
r
. Hen
ry Bo
r
sook
, ab
io
ch
em
i
s
ta
tC
a
lT
e
ch
,s
a
i
di
n1967
:
'
'W
e
h
av
eth
et
o
o
l
sandt
h
et
e
chno
logyt
of
e
edev
e
ryon
ei
nt
h
e
lVO
r
ldw
i
t
ho
u
rp
r
e
s
e
n
tr
e
s
o
u
r
c
e
s
. And y
e
t·
i
t
ha
sb
e
ene
s
t
im
a
t
e
d
t
h
a
t80p
e
r
c
en
to
ft
h
ew
o
r
l
d
'
s popu
l
a
t
ionnonn
a
l
lys
u
f
f
e
r
sf
rom
m
d
e
r
n
u
t
r
i
t
i
o
no
rrm
l
n
u
t
r
i
t
i
o
n
.
'
'&lt;h
eh
e
a
r
sanynunb
e
ro
fexp
l
an
a
t
ion
sf
o
rt
h
i
si
r
o
n
i
cs
i
t
u
a
t
i
o
n
on
eo
ft
h
el
a
r
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e
ro
b
s
t
a
c
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si
sthes
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r
rp
l
ef
a
c
tt
h
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tw
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t
i
l
lt
h
i
n
k
o
ffoodint
e
rm&gt;o
ft
h
e19
thC
en
tu
ry
.
l
iA
slonga
sw
ep
e
r
s
i
st i
nt
h
i
n
k
i
n
go
ffoodi
nt
e
rm
so
fbu
sh
e
l
s

o
fwh
e
a
t
,w
ew
i
l
ln
ev
e
rh
av
eenoughtogo a
round
. A
s soona
sw
e

lea
rntocon
s
id
e
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st
h
econv
eyo
ro
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s
s
e
n
t
i
a
ln
u
t
r
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e
n
t
s.
andlookf
o
rt
h
ech
e
ap
e
s
tandb
e
s
tw
ay t
og
e
tt
h
e
s
en
u
t
r
i
e
n
t
s
l
t
rew
i
l
lf
i
n
dw
ew
i
l
lh
av
eenoughf
o
ra
l
l
.
I
'

2
.
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i
romn
en
t
a
lq
u
a
l
i
t
yandm
:m
ag
em
en
to
fr
en
e
;
.
;
r
ab
l
er
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s
o
u
r
c
e
s
:
l
b
p
r
o
f
e
s
s
i
o
nh
a
srm
r
eexp
e
r
i
en
c
eandab
e
t
t
e
rr
e
c
o
r
do
fa
ch
i
ev
em
en
t

i
n
w
i
s
e env
i
ronn
:
:
en
t
a
landr
e
s
o
u
r
c
em
an
ag
e
r
r
en
t
; thando
e
sa
g
r
i
c
u
l
t
u
r
e
.
Y
e
ti
nt
h
ec
u
r
r
e
n
tc
l
inE
.
t
eo
fenv
i
ron
r
r
en
t
a
lcon
c
e
rn
.anda
c
t
i
o
n
,
a
g
r
i
c
u
l
t
u
r
a
l
i
s
t
sandf
a
rm
inga
r
etooo
f
t
e
ns
e
ena
sa p
a
r
to
ft
h
e
p
rob
l
emr
a
t
h
e
rthana p
a
r
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ft
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ean
sw
e
r
.
3
.
	'
!h
eq
u
a
l
i
t
yo
fr
u
r
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ll
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f
e
:~

t
h
er
h
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t
o
r
i
cr
e
l
a
t
i
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gt
or
u
r
a
l

d
ev
e
lopm
:n
t ebb
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low
s
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h
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r
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i
t
t
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e
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id
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c
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r
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rt
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n
i
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so
fwh
i
ch th
eya
r
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p
a
r
th
av
eg
iv
ena s
en
s
eo
fp
r
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r
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rg
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cyt
or
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r
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lp
rob
l
em
s
.

M
:&gt;
s
t c
o
l
l
e
g
e
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fa
g
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ly

�10
with the broad range of issues enconpassed in rural corrm.mity
developm=nt, issues including health care delivery, education,
business and industry, political institutions

J

social services.

VJhile faculty n:enbers with broad responsibilities and titles in
camnmity developm:nt can provide a degree of leadership, the
kncMledge resources of the larger tmiversities
to bear.

mist;

be brought

In rrost institutions, the inadequacy of resources

within colleges of agriculture is corrpomded by the organizational
rigidities of the tmiversities.

The typical agricultural research

station or Extension Service sin:ply does not have available to it
the intellectual and technical resources of the university-at-large.

nus

cf.rcurrs tance is further corrpounded by an "insular rrentald ty"

of many colleges of agriculture which seems

from the mainstream of academi.c life.

v
Creativeness den in agricultural faculty developrnent--an inm.nization
against stable blindness--would suggest the following:

1.	 To warrant continuing support by society, colleges of agriculture
mist;

serve critical hunan needs, addressing conterrporary issues

of high priority.

This suggests a clarification of the mission

and goals of these colleges.
We should learn this lesson from observing our professional
counterparts in other fields.
their sense of mission.

SCIre seem to have lost their way,

I'll rrention horne economics

J

education,

�11
and n:edicine as examples.

To illustrate, colleges of n:edicine

have increasingly focused their attention on issues of rredi.cal,
scimce and technology, not upon problems of the health of
people and health care delivery.

They are often seen as

self-serving, pursuing professional goal.s which tmy be quite
different from societal needs . . In consequence, the creative
leadership in rreet ing current health needs has shifted elsewhere.
Similarly, colleges of agriculture in general are tmre concerned
with agricultural science and the fanning enterprise than with
feeding people.

The two are not unrelated, but the hierarchy

of goals and priorities must be clear if our profession is to
provide leadership in rreet'ing

ID3Il' S

greatest need--adequate

nutrition.
2.	 Colleges of agriculture

mist;

be an integral part of the larger

university with which they are affiliated.

Protected by line

item appropriations and designated federal funding, some colleges
have developed an insular status within the university.

To the

contrary, faculty--as well as students, graduate and undergraduate
alike--should be integral to the rrainstream of the academic life
of the institution.

!my faculty developrrent scherre should provide

for such interaction.
3.	 Colleges of agriculture should draw in irraginative ways upon the
intellectual knowledge resources throughout the university which
can be useful to the agricultural mission.

Such inter-relationships

�1
2
shou
ldn
o
tb
ec
o
n
s
t
r
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i
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e
dbyt
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eu
s
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a
lr
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i
t
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no
ft
h
e
b
e
h
a
v
i
o
r
a
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a
t
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r
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ls
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i
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c
e
sb
u
tshou
lden
comp
a
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e
l
l
thea
r
t
s
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an
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t
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s
,t
h
eo
t
h
e
rp
r
o
f
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s
s
i
o
n
s.

4
.
	J
u
s
ta
sa
g
r
i
c
u
l
t
u
r
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ldd
r
awu
pon t
h
el
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r
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n
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r
s
i
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shou
ldmake i
t
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n
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r
s
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'
s
i
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t
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l
l
e
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t
u
a
ll
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e
. Th
et
e
a
c
h
i
n
gandr
e
s
e
a
r
c
hf
tm
c
t
ion
so
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r
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g
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igh
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                    <text>,
THE MICHIGAN BIOTECHNOLOGY INSTITUTE
GROUNDBREAKING
Dr. Russell G. Mawby
Chairman and Chief Executive Officer
W.K. Kellogg Foundation
July 30, 1985

Governor Blanchard, Mr. Herbert, Dr . Zeikus, members of the
MBl Board of Directors, media representatives, ladies and gentlemen:
I am very pleased to be here today to be a part of these
eagerly anticipated groundbreaking ceremonies for the construction
of the Michigan Biotechnology Institute's permanent facilities.
The significance of this symbolic ceremony cannot be
overstated.

But as we all know, ground for the Institute was really

broken more than four years ago with the idea for its creation.
Our corning together now signifies the partnership that i! the
Michigan Biotechology Institute.

It is the collective energies of

the knowledge resources of our state's leading universities and
colleges, the catalytic strengths of state government, the financial
resources of private foundations and corporations, and the dedicatea
personal drive of hundreds of individuals.
The Michigan Biotechnology Institute is linking all of these
resources to expand our state's forest and agricultural industries,
create jobs, and diversify and bolster the state's economy .

It will

pursue ways to safeguard Michigan's vital natural resources through
developing effective systems for handling industrial wastes; and
improving fuel, chemical, and materials production.

It will turn

world attention to Michigan as the source for what is the newest,

�.~

(2)

the finest, and the most promising in biotechnology research and the
application of that research.

It will be a magnet, as firms are

drawn to locate where "the action is."
We believe the fiscal support that the Kellogg Foundation is
giving to the Michigan Biotechnology Institute is evidence of wise
stewardship of our financial resources.

We know that the Institute

in turn will be a wise steward of the abundant natural, human, and
institutional resources with which it is entrusted.
Thank you and congratulations on this important occasion.

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/ -Cj - (; (; -

W. K. KELL&lt;Y'uG FOUIIDATION'S INTEREST IN THE COMMUNITY COLLEGES -c
Russell G.
wby
Vi e President - Programs
w. K. Kellogg Foundation
I appreciate very much the opportunity of meeting with you today .

On

behalf of our Foundation, may I extend greetings and express our appreciation
for being identified with the Community Col l ege Leadership Program .
Mr . Banfield and I have

informal.

Therefore, I

reed that this luncheon session should be very

ill make just a fe

Foundation ' s interest in co

comments to the topic of our

unity colleges .

Then hopefully

together some of the kinds of questions that

e can discuss

ill be of greatest interest to

you .
To provide for you sane general information regarding the Foundation,
h ve copies of our Gener 1 Information "br ochure .

This

e

ives a brief historical

and philosophical statement, describes the seven pro ram Divisions and the
organizational structure , and indicates limit tions to our aid and procedures
for submitting requests .

Of particular interest to you will be the fact that

effective September 1, the new Director of our Division of Public Affair::; and
Education will be D • Robert E. Kinsinger .
been identifi d

ith the community college movement in a variety of ways, most

recently

ith the development of paramedic

system

the State of New York.

0

Many of you know Bob since he has

programs in the community college

He is the person wi t h

ham many of you wi l l

have contact in the future .
One of the challenges to a Foundation such as ours is to "be sensitive to
current developments, to the dynamics of situations of the day, to problems that
need the kind of resources that a private foundation can provide .
o

ende vor with whi ch

In the fields

e are concerned- - -education and public affairs,

iculture,

�- 2 -

medicine and pUblic health , nursing , dentist ry and hospital administ ration- - - e
are continually concerned with someho

sensing the trends of t he t ime , anticipat ing

significant developments , and determining how our limited Foundation resources
may make a maximum contribution t o the well-being of peo Ie .

In the late 1950 's , as we were assessing the situation in education in this
country , and specifically anticipating needs i n higher eaucation , our Foundation
became convinced that the most signifi cant educetional

de -re.Lopment,

of this

century for our country was the development of community colleges .
convinced that t hi s is t rue .

We are still

Consequently Dr . Morris , our Foundation President ,

recommended t o our Board of Trustees that the community college movement is one
(

with which our Foundation sh oul.d be strongly identified .

Subseqaent appropri tions

by our Board pr ovides tan ible evidence of this Foundation commitment to the
community college movement for mich yo u are providing vital leadership .

Our Foundation first assisted in a major

,~y

t he community college movement

throu h the American Association of J unior Colleges , when in 1960
substantial grant

e made a

0 AAJC to help strengthen their rol e of leadership .

The

wisdom of t hi s de cis i on is ev i denced by t he flourishing pr ogram of AAJC and the
vi ble leadership it i3 providing for two year institutions of higher education ,
nationally and internationally .
I n t he r api d development of t hese institutions i n t hi s aecade , i t
immediately became apparent that a crisis existed in terms of administrative
leadership for individual i nst i t ut ions t hroughout the count ry .

Thus a next

J

10 lcal phase of our support was assistance t o ten i nst itutions in establishing
Community College Leadership Programs f or the pr ser vi ce and inservice t raining
of community college administrators • . As participants in t hi s Semin
obviously are avmre of these Centers and their activities .

, you

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                    <text>"THE GREATEST OPPORTUNITY"
COMMENCEMENT ADDRESS
BY
DR. RUSSELL G. MAWBY
CHAIRMAN, W. K. KELLOGG FOUNDATION
CALIFORNIA STATE POLYTECHNIC UNIVERSITY
POMONA, CALIFORNIA
JUNE 10, 1989
I

IT IS INDEED A PLEASURE FOR RUTH AND ME TO BE WITH YOU AT CAL POLY
POMONA FOR THIS FIFTIETH ANNIVERSARY COMMENCEMENT CEREMONY.

IN THE

25 YEARS THAT I HAVE BEEN WITH THE W. K. KELLOGG FOUNDATION, IT HAS
BEEN MY PRIVILEGE TO VISIT THIS CAMPUS OFTEN AND TO KNOW YOUR THREE
PRESIDENTS - JULIAN MCPHEE, A MAN OF UNUSUAL VISION AND VIGOR;
ROBERT KRAMER, WHO GUIDED THIS INSTITUTION THROUGH TRANSITION TO
INDEPENDENCE; AND NOW HUGH LA BOUNTY, WHO HAS LED THIS UNIVERSITY TO
A POSITION OF EDUCATIONAL DISTINCTION AND INTERNATIONAL STATURE.

IT

HAS BEEN A JOY TO WITNESS THE GROWTH, CREATIVITY, AND RESPONSIVENESS
WHICH HAVE COME TO CHARACTERIZE CAL POLY POMONA.

I AM DELIGHTED TO

JOIN YOU IN THIS ANNIVERSARY CELEBRATION, A "CELEBRATION OF
EXCELLENCE, COMMITMENT TO THE FUTURE."

�-2TO YOU WHO ARE GRADUATING, I ADD MY CONGRATULATIONS TO THOSE ALREADY
EXPRESSED.

FOR EACH OF YOU, THIS IS AN OCCASION LONG AWAITED, ONE

OF THOSE INSTANCES IN LIFE WHEN YOU HAVE BOTH A SENSE OF
SATISFACTION IN PAST ACHIEVEMENTS AND A SPECIAL EXCITEMENT FOR THE
FUTURE.

I FEEL PRIVILEGED TO BE SHARING THIS DAY WITH YOU.

I WOULD ADD A WORD OF CONGRATULATIONS, ALSO, TO ALL OF THOSE WHO
HAVE CONTRIBUTED IN A SIGNIFICANT WAY TO MAKING THIS DAY A REALITY.
I THINK FIRST OF PARENTS AND FAMILIES, AND IN SOME INSTANCES

HUSBANDS OR WIVES AND CHILDREN WHO SO OFTEN HAVE SACRIFICED AND
SUBORDINATED THEIR PERSONAL INTERESTS TO YOURS IN MAKING IT POSSIBLE
FOR YOU TO STUDY AT CAL POLY AND WHO ARE ENTITLED TO A SIMILAR SENSE
OF PRIDEFUL SATISFACTION ON THIS OCCASION.

AND I THINK, ALSO, OF

ALL THE PEOPLE WHO ARE CAL POLY POMONA -- THOSE WHO HAVE GONE
BEFORE, ESTABLISHING, BUILDING, AND SUSTAINING THIS INSTITUTION OVER
HALF A CENTURY, AND THOSE WHO CURRENTLY CARRY FORWARD THIS
WORK ... TRUSTEES, FACULTY, OFFICERS AND STAFF, ALUMNI AND FRIENDS.
THIS INSTITUTION HAS A DISTINCTIVE PHILOSOPHY OF EDUCATION, A
MARVELOUS HERITAGE, AND AN INTERNATIONAL REPUTATION.

YOUR EFFORTS

�-3-

HAVE MADE THIS SO -- AND WILL CONTINUE TO DO SO IN THE FUTURE.

TO

ALL OF YOU, I EXPRESS CONGRATULATIONS AND COMPLIMENTS, FOR YOU, TOO,
CAN TAKE PRIDE IN THIS HAPPY OCCASION.

II

I APPROACH MY ASSIGNMENT TODAY WITH THE SOBERING KNOWLEDGE THAT NOT
ONE PERSON CAME HERE FOR THE PRIMARY PURPOSE OF HEARING THE
COMMENCEMENT ADDRESS.

IF WE ARE QUITE HONEST WITH EACH OTHER, EACH

OF YOU HAS A MUCH MORE PERSONAL -- AND MORE IMPORTANT -- REASON FOR
BEING HERE.

AND, IN APPRECIATION OF THAT FACT, I PROPOSE TO INTRUDE

ONLY BRIEFLY UPON YOUR TIME.

FOR THOSE OF YOU WHO, FROM FORCE OF

HABIT, ARE TAKING NOTES, MY ENTIRE MESSAGE CAN BE SUMMARIZED IN TWO
LETTERS:

U AND R.

"un

FOR UNDERSTANDING; "R" FOR RESPONSIBILITY.

�-4-

W. K. KELLOGG, THE FOUNDER OF THE FOUNDATION WITH WHICH I AM
ASSOCIATED AND THE DONOR OF THE RANCH WHICH BECAME THIS CAMPUS, WAS
A SUCCESSFUL BUSINESSMAN.

WITH ONLY SIX YEARS OF FORMAL EDUCATION,

HE STARTED WORK AS A BROOM SALESMAN AND THEN BECAME THE BUSINESS
MANAGER OF A HOSPITAL IN BATTLE CREEK.

AT AGE 46, HE QUIT HIS JOB

AND LAUNCHED THE KELLOGG COMPANY, MANUFACTURING READY-TO-EAT
BREAKFAST CEREALS.

LATE IN HIS LIFE HE DEDICATED HIS WEALTH TO

PUBLIC BENEFIT THROUGH THIS FOUNDATION.

IN 1935, WHEN HE MADE THE

IRREVOCABLE TRANSFER OF HIS FORTUNE TO THE FOUNDATION, HE WROTE A
BRIEF LETTER IN WHICH HE CONCLUDED, "1 AM GLAD THAT THE EDUCATIONAL
APPROACH HAS BEEN EMPHASIZED.

RELIEF, RAIMENT AND SHELTER ARE

NECESSARY FOR DESTITUTE CHILDREN, BUT THE GREATEST GOOD FOR THE
GREATEST NUMBER CAN COME ONLY THROUGH THE EDUCATION OF THE CHILD,
THE PARENT, THE TEACHER, THE FAMILY PHYSICIAN, THE DENTIST,
THE COMMUNITY IN GENERAL.

EDUCATION OFFERS THE GREATEST OPPORTUNITY

FOR REALLY IMPROVING ONE GENERATION OVER ANOTHER."

�-5-

THAT STATEMENT IS AS TRUE TODAY AS IT WAS FIVE DECADES AGO.

DESPITE

ALL THE CRITICISMS AND ALL THE QUESTIONING, EDUCATION IS STILL BASIC
TO -- OFFERS THE GREATEST OPPORTUNITY FOR -- HUMAN PROGRESS.

AND

FROM THE STANDPOINT OF THE INDIVIDUAL, EDUCATION IS STILL THE WAY TO
A BETTER LIFE.

EDUCATION -- RELATED TO BUT NOT SYNONYMOUS WITH

COURSES AND CREDITS AND DEGREES AND CREDENTIALS; BUT EDUCATION -THE INQUISITIVE MIND; THE MASTERY OF KNOWLEDGE AND SKILLS; A PATTERN
OF IDENTIFYING, ASSEMBLING, ANALYZING, THINKING, PLANNING, AND DOING.

FOR SOME OF YOU, HIGHER EDUCATION IS A FAMILY TRADITION.

YOUR

PARENTS, PERHAPS YOUR GRANDPARENTS AND GREAT-GRANDPARENTS AND
BEYOND, HAVE BEEN COLLEGE GRADUATES.

OTHERS OF YOU, LIKE MYSELF,

ARE THE FIRST OF YOUR FAMILY TO GO TO COLLEGE.

IF SO, CAL POLY

POMONA HAS GIVEN YOU AN OPPORTUNITY YOUR PARENTS DID NOT ENJOY.

�-6-

WHATEVER THE CASE, ALL OF US WHO ARE THE BENEFICIARIES OF HIGHER
EDUCATION SHOULD IMPOSE UPON OURSELVES THE STATUS OF LIFELONG
INDENTURE TO REPAY THAT WHICH HAS BEEN BESTOWED AND TO ENSURE
SIMILAR BENEFITS AND OPPORTUNITIES FOR THOSE WHO WILL FOLLOW.

OUR

SOCIETY IS NOW CRITICALLY REVIEWING ALL OF ITS INSTITUTIONS AND
TRADITIONS, QUESTIONING OUR PRIORITIES AND ALLOCATIONS OF
RESOURCES.

SUPPORT OF EDUCATION AT ALL LEVELS IS BEING CHALLENGED.

FOR THE FIRST TIME IN RECENT MEMORY, THE AMERICAN COMMITMENT TO
PROVIDE EDUCATIONAL OPPORTUNITIES -- AN OPEN DOOR, WITH A SECOND
CHANCE -- SEEMS GENUINELY ENDANGERED.

HOPEFULLY YOU, WHO ARE AMONG

THE PRIVILEGED TO BENEFIT FROM HIGHER EDUCATION, WILL BE ARTICULATE
SPOKESMEN AND DEDICATED SUPPORTERS OF EDUCATION TO GUARANTEE
COMPARABLE OPPORTUNITIES FOR THOSE WHO FOLLOW.

III

AS IN ALL OTHER ASPECTS OF LIFE, WITH PRIVILEGE GOES DUTY, THE
OBLIGATION TO BE RESPONSIBLE AND RESPONSIVE.
AND PROFESSIONAL CAREERS WILL BE VARIED.

YOUR PERSONAL PATHS

EACH OF YOU WILL MAKE YOUR

�-7-

OWN CHOICE (ANOTHER AMERICAN PREROGATIVE WHICH FEW IN THE WORLD
SHARE) -- SOME WILL PURSUE FURTHER PROFESSIONAL STUDIES, LEADING TO
ADVANCED DEGREES; SOME WILL GO INTO BUSINESS, EITHER SELF-EMPLOYED
OR WORKING WITH OTHERS; OTHERS WILL CHOOSE OPPORTUNITIES IN THE
PUBLIC SECTOR WORKING FOR GOVERNMENTAL AGENCIES AT LOCAL, STATE, OR
NATIONAL LEVELS; SOME WILL DEDICATE THEIR LIVES TO HUMAN SERVICE,
THROUGH THEIR CHURCH OR NON-PROFIT ORGANIZATIONS; STILL OTHERS WILL
ELECT TO CONTINUE THE ACADEMIC LIFE, IN RESEARCH, TEACHING, OR
PUBLIC SERVICE.

WHATEVER ROUTE YOU CHOOSE, SOCIETY HAS HIGH EXPECTATIONS -- A GREAT
NEED -- FOR YOUR TALENTS.

HOPEFULLY, YOU WILL BE SHAKERS AND

SHAPERS OF A BETTER TOMORROW.
BRIEFLY THREE SPECIFIC IDEAS.

IN THAT REGARD I WILL SHARE WITH YOU

�-8-

FIRST, THE CHALLENGE OF KNOWLEDGE UTILIZATION, THE APPLICATION OF
KNOWLEDGE TO PROBLEMS OF PEOPLE.
WE KNOW BETTER THAN WE DO.

IN MOST AREAS OF HUMAN ENDEAVOR,

WHETHER YOUR CAREER INTERESTS BE IN

CRIMINAL JUSTICE, HISTORY, THE ENVIRONMENT, ENGINEERING,
AGRICULTURE, TEACHING, BUSINESS, FAMILY LIFE, COMMUNICATIONS,
SOCIOLOGY, HEALTH, OR WHAT HAVE YOU, WE MUST SOMEHOW MOBILIZE
KNOWLEDGE RESOURCES IN NEW AND CREATIVE WAYS TO DEAL EFFECTIVELY
WITH HUMAN CONCERNS.

IN THE COMPLEX LIFE OF TODAY AND TOMORROW, THE

RESOURCES OF ANY ONE DISCIPLINE, BODY OF KNOWLEDGE, OR ORGANIZATION
ARE USUALLY INADEQUATE TO DEAL EFFECTIVELY WITH SIGNIFICANT ISSUES.
YOUR GENERATION MUST PIONEER IN BLENDING THE RICHNESS OF SPECIALIZED
FIELDS OF STUDY INTO MORE EFFECTIVE PATTERNS FOR DECISION AND ACTION.

�-9-

SECOND, THE CHALLENGE OF LIFELONG LEARNING.
INDEED SIMPLER.

IN THE PAST, LIFE WAS

My GENERATION COULD APPROACH LIFE IN THREE NEAT

BLOCKS -- GO TO SCHOOL, GO TO WORK, OUT TO PASTURE.

NOW, FOR A

WHOLE HOST OF REASONS, THAT PATTERN IS NO LONGER ADEQUATE
BURGEONING KNOWLEDGE, THE ACCELERATING RATE OF CHANGE, THE
COMPLEXITY OF ISSUES, THE INTERRELATEDNESS OF HUMAN EXPERIENCES.
YOu AS EDUCATED PERSONS MUST DEMONSTRATE A COMMITMENT TO LIFELONG
LEARNING, INCORPORATING IN YOUR OWN LIFE A CONTINUING INTERACTION
BETWEEN WORK, FAMILY, LEISURE, AND LEARNING.

AND FINALLY, THAT THIRD CHALLENGE, INVOLVEMENT.
REQUIRES INDIVIDUAL INVOLVEMENT.

EFFECTIVE DEMOCRACY

A UNIQUE INGREDIENT OF OUR

AMERICAN WAY OF LIFE IS VOLUNTEERISM, THOSE THINGS WHICH INDIVIDUALS
DO VOLUNTARILY, BECAUSE THEY WANT TO.

MARGARET MEAD HAS OBSERVED:

�-10"WE LIVE IN A SOCIETY THAT ALWAYS HAS DEPENDED
ON VOLUNTEERS OF DIFFERENT KINDS -- SOME WHO
CAN GIVE MONEY, OTHERS WHO GIVE TIME, AND A
GREAT MANY WHO FREELY GIVE THEIR SPECIAL
SKILLS, FULL-TIME OR PART-TIME.

IF YOU LOOK

CLOSELY, YOU WILL SEE THAT ALMOST ANYTHING
THAT REALLY MATTERS TO US, ANYTHING THAT
EMBODIES OUR DEEPEST COMMITMENT TO THE WAY
HUMAN LIFE SHOULD BE LIVED AND CARED FOR,
DEPENDS ON SOME FORM -- MORE OFTEN MANY FORMS
-- OF VOLUNTEERISM."
THIS FACT GIVES A DISTINCTIVELY HUMANE QUALITY TO LIFE IN AMERICA.
BUT ONLY IF WE CONTINUE TO RENEW THE "HABITS OF THE HEART," TO USE
THE TITLE OF A RECENT BOOK BY ROBERT BELLAH.

LET ME SUGGEST TO YOU

THAT THE MOST IMPORTANT WAY IN WHICH YOUR LIFE WILL BE MEASURED
ULTIMATELY IS BY THE WAYS IN WHICH YOU SPEND YOUR LEISURE TIME.

TO

BE SURE, SOME TIME MUST BE SPENT IN HOBBIES AND OTHER FORMS OF
RELAXATION.

BUT LET ME ENCOURAGE YOU TO SPEND AS MUCH OF IT AS YOU

CAN IN PAYING BACK THE SOCIETY THAT ALREADY HAS GIVEN SO MUCH TO
YOU.

YOUR PROFESSION NEEDS YOU, BEYOND THE MANDATE OF THE JOB, TO

�-11RAISE THE LEVEL OF PROFESSIONAL PERFORMANCE AND ETHICS.

YOUR

COMMUNITY NEEDS YOU, TO SERVE ON NONPROFIT BOARDS AND IN OTHER WAYS
TO CONTRIBUTE TO BETTERING THE HUMAN CONDITION.
YOU, TO FILL POSITIONS OF PUBLIC TRUST.

I HOPE THAT YOU WILL

QUICKLY BEGIN TO REPAY YOUR "DEBT TO SOCIETY."
THAT THIS PARADOX IS TRUE:
GET.

YOUR NATION NEEDS

I WILL GUARANTEE

THE MORE YOU GIVE, THE MORE YOU WILL

AND THE MORE YOU GIVE, THE MORE SUCCESSFUL YOU WILL BECOME.

By YOUR CONSTRUCTIVE INVOLVEMENT, BOTH YOU AND SOCIETY WILL BENEFIT.

IV
WHILE THE PROSPECTS OF AN UNKNOWN FUTURE MAY BE SOMBER, THE
CHALLENGE -- AND THE POTENTIAL -- OF TOMORROW ARE AS DEMANDING AND
AS EXHILARATING AS EVER.

IN AN AGE WHEN BIGNESS AND COMPLEXITY SEEM

CHARACTERISTIC, IT'S IMPORTANT TO MAINTAIN A PROPER PERSPECTIVE.
WHEN THE REALITIES OF THE EVERYDAY WORLD SEEM ALMOST OVERWHELMING, I
FIND THE FOLLOWING A USEFUL REMINDER:
I AM ONLY ONE, BUT I AM ONE;
I CAN'T DO EVERYTHING, BUT I CAN DO SOMETHING;
AND WHAT I CAN DO, I OUGHT TO DO;
AND WHAT I OUGHT TO DO, BY THE GRACE OF GOD, I WILL DO.

�-12-

IN TOO MANY FACETS OF OUR LIVES, BOTH INDIVIDUALLY AND AS A NATION,
WE SEEM TO HAVE LOST SOMETHING OF OUR SENSE OF PURPOSE, OUR
SELF-CONFIDENCE, OUR DIRECTION, OUR FAITH AND COMMITMENT.

TO THE

EXTENT THIS BE TRUE, IT CAN BE REMEDIED ONLY BY THE DEEDS OF
INDIVIDUALS WHO -- IN WHATEVER THEIR ROLE AND IN EVERY DIMENSION OF
LIFE -- UNDERSTAND AND RESPOND.
KNOW; WE MUST ALSO DO.

IT'S NOT ENOUGH TO UNDERSTAND OR

IF EACH OF US WILL DO WHAT WE CAN DO AND

OUGHT TO DO, WE WILL INDEED BE SERVING MAN'S HIGHER PURPOSE.

TO EACH OF YOU IN THIS GOLDEN ANNIVERSARY CAL POLY POMONA CLASS OF

1989, GODSPEED IN YOUR PROFESSIONAL CAREER AND -- MORE IMPORTANTLY
-- IN YOUR PERSONAL LIFE.

RGM/LPT

0026C

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                    <text>PHILANTHROPY AND KIDS
DELIVERED AT THE COUNCIL OF MICHIGAN FOUNDATIONS REGIONAL MEETING
SPRING LAKE COUNTRY CLUB
JUNE 13, 1991
by DR. RUSSELL G. MAWBY
I

am

delighted

celebrate

to

both

a

be

here

marvelous

today

in

this

beautiful

institution--the

Council

setting
of

to

Michigan

Foundations--and a remarkable opportunity before all of us

to help

young people in our state.
First,

I

want

to

talk about

the

Council

of Michigan Foundations.

You have already met the hard-working Board of the Council and that
Board's hard-working leader, Judy Hooker, CMF's Chairperson.
course everyone knows Dottie Johnson,

the President of

And of

the Council

and its roving ambassador as well.
I am delighted also to see so many trustees from private foundations
and from community foundations in the western Michigan area.
your leadership wi thin your own foundations
the

strength

of

the

community

of

that

foundations

I t is

is one source of

that

makes

up

the

council.
Anyone who has only recently come into the Michigan foundation world
would be as tonished,
Michigan Foundations

I

think,

really

is.

to

learn how young
It

is

hard

the

to believe

Council
that

of

less

than 20 years ago, CMF did not exist.

Now, with 275 foundations and

corporate giving programs as members,

representing every corner of

this
also,

state,

CMF has become a major

influence in Michigan.

is

It

I am happy to say, held up as an example of what a Regional

Association
national

of

Grantmakers,

Council

on

or

Foundations

"RAG" for

short,

consistently

should be.

recommends

The

CMF as

a

model to other states attempting to either establish or to improve a
Regional Association of Grantmakers.

�Although dozens

of

people

from

across

the

state of Michigan

have

contributed to CMF's success, including a good number in this room,
there is one person who has done more for that organization than any
other.
She

That person is, of course,

has

built

vision,

and

the

Council

integrity.

with

It was

CMF's President Dottie Johnson.

equal

parts

said of

of

Robert

savvy,

Kennedy

tenacity,
that while

others looked at things as they are and asked "why?," he dreamed of
things

that never were and asked,

that one

step farther.

She

takes

"why not?"

Well,

things

could be and says,

that

Dottie

takes

"here's how."
Lets

turn

now

from

a

marvelous

organization

to

a

fantastic

opportunity that lies before us, namely Philanthropy and Kids.
all

four-syllable words,

Philanthropy seems

something for grown-ups only.
and

kids

don't.

generally
And

don't.

adults

usually a r en ' to

are

at

first

Like

glance

to be

After all, adults need tax deductions
Adults

involved

have
in

money,

community

and

kids

affairs,

usually
and

kids

In short, it seems that adults are participants in

philanthropy, while kids are beneficiaries of philanthropy.
Superficial

impressions

exception.

While

aren't

the

tax

are

frequently

deductions

only reason

to give.

may

wrong,
promote

and

this

is

philanthropy,

no
they

Adults may have more money,

but

kids have some money, and the gift of a quarter may be just as much
philanthropy as a gift of a quarter of a million dollars.

More kids

than we realize are involved in community affairs; and there is no
good reason why all kids should not be involved in the betterment of
their own community.
Generosity,

you

see,

is

a

lot

like

singing.

You

can

listen

to

others sing, you can read about others singing, but the only way to
lea rn to sing is --to sing.

And just like sing ing, you c a n l e arn to

give at any time in your life, but in both case s , it is best to do

2

�it when you are young.

The simple fact of the matter is that kids

learn to be generous by practicing generosity.
Since the best way to learn philanthropy is to practice itt we are
extremely

excited

referring:
will

be

The

the

l"lichigan

officially

probably know ,
will

about

this

permanently

Conununity

launched
is a

endow

con~unity

foundations t

conununity

foundations

opportunity
in

to

Foundation

8

days

$35 tOOO tOOO

in

which
Youth

which

will

also

spur

give

the

the

been
which

Creek.

challenge grant

field-of-interest

have

Projec t,

Battle

youth
and

I

As

program

you
that

funds

in

Michigan

growth

of

existing

impetus

to

establish

conununity foundations for areas of our state which are now unserved.
When you look at this tremendously ambitious project t it is easy to
become

excited

development of

about

many

things,

conununity foundations

development

that

will

exciting

is

that young

part of

this

be

in all of

catalyzed.

people

initiative.

including
But

the

the

growth

and

the conununity-based
thing

will

be

essential

In order

to

participate,

I

players

find

most

in every

each conununity

foundation must have a youth conunittee t which must be made up of at
least 50% young people.
These
efforts

conunittees
to meet

conunittees

will

be

the

leaders

the matches--therefore t

will

get

hands-on

in

each

co~nunity

in

the young people on

experience

in

fund-raising

the
these
for

charitable causes.
These conunittees will also advise the conununity foundation boards on
how

best

to

make

funds--therefore

grants

youth

from

will

the

learn

stewards of charitable resour ces .

3

income
by

generated

experience

to

by

the

become

new
wise

�Kids

will

meetings

learn
are

other valuable

run,

how

lessons:

non-profits

how

enrich

corrunittees

all

of

our

work,

how

lives--but

perhaps most important, how to be a concerned and caring citizen in
their own corrununity.
Since

the

$35,000,000

grant

announced a few weeks ago,

to

launch

this

initiative was

first

I have been asked by a number of people

why the Kellogg Foundation chose to support this opportunity.

After

all, our charter is broad, and there are any number of good causes
to which we could have made grants of

this amoun t .

My answer has

been a fairly long and complex one, but it has to be, because the
reason is deeply rooted in the heritage of the Kellogg Foundation,
and ultimately in the personality of its founder, W. K. Kellogg.
Giving youth challenges
vision

of

Mr.

years ago.

and chances

Kellogg when

he

to develop was very much

started

the

Kellogg

Foundation

In f ac t, he originally gave it the name of

the
61

the "Child

Welfare Foundation."
Mr.

Kellogg

quickly

realized

that

the

well-being

of

children

is

inextricably tied to the well-being of the community in which they
live.

Children cannot be educated without a good school system, nor

will their health be robust without a good medical care system, and
so on.

So he very quickly changed the name of his foundation from

the Child Welfare Foundation to
gave

this

new

organizat ion

the W. K.

the

broad

Kellogg Foundation, and

mandate

to

assist

in

the

process of applying knowledge to the problems of people.
Mr.

Kellogg

surruned

up

this

comprehensive

mission

in

a

sentence when he said, "I'll invest my money in people."
Mr.

Kellogg meant assisting

the

caring citizens who work,

voluntarily, to make their community stronger.

4

single
By this,
usually

�What Mr.

Kellogg wanted was

to help people become philanthropists,

but not just people who make gifts of money.

Mr. Kellogg wanted to

make practicing philanthropists, people who not only give money, but
who

also

talents.

roll

up

their sleeves

and give

of

their

time and

their

These are the role models that he sought for young people,

the people who were givers and doers rolled into one, those who made
right by doing right.
Since this is precisely what it attempts to do with young people, I
think that Mr. Kellogg would be absolutely delighted by the Michigan
Community Foundation Youth Project.
A moment ago, I used the phrase "doing right."
Mark

Twain

said,

"Always

rest."

We

do

right.

are

This

astonish

the

absolutely

Michigan

there are young people who will

This reminds me that

will

gratify

convinced

some,

that

and

allover

indeed gratify some,

astonish the rest, by practicing philanthropy.

and

In the process, they

will learn to make right by doing right.
These

hands-on

wisely

will

experiences

teach

young

in

raising

people

that

money

and

distributing

deficiencies

and

exist in our system, but that they can be corrected.

it

injustices

It will teach

them that people in their own back yard are hurting, but that those
people can be helped.

It will teach them that money is important,

but that personal involvement is more powerful.

And it will teach

them that, in this nation, we need never settle for tolerating wrong
if we are willing to give of ourselves to make things right.
I

thank you for

this opportunity to speak to you today, and I ask

you to join with me and with so many others across the state to give
kids

a

chance

to become

philanthropists.

Given

this

chance,

they

will become more than just check-writers, but also leaders who share
their

time

and

their

talents

to

help

others.

I

am

completely

confident that given the opportunity, our young people will rise to

5

�the

occasion

and

make

us

all

proud.

And

if

that

conviction

is

correct, society will be improved, not just today or next year, but
for all the years to come.

Thank you very much.

0379N

6

�</text>
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                    <text>Remarks by
Rus s ell G. Mawby
Pr eside nt , W. K. Kel l ogg Foundati on
at
Pres entation Banquet
~ouncil

23rd National I ns titute of the
i'or t he Advan cement of Small Coll eges
Bradley Uni versity
Peori a, I llinois
June 14, 197 8
I

On behalf of the Kel l ogg Foun da t i on--our Board of Trus tees , o f f i c er s ,
and st aff--I am del i ght e d t o re ceive t his
Smal l Indep endent Coll ege s .

A~T ard

f or Outstandi ng Se rvi ce t o

I t s si gni fi c anc e t o us i s e nhanced by the f ac t

that, as a r e c i pi e nt of thi s hi gh hono r , we j oi n othe rs f or vh om ve have
great r e s pc ct- - Dr . Ea r l Mc Grat h and Congresswomen Edith Green .

;!;ost i!'rport ent,

it me an s mu ch t o us b ecaus e we have such admiration f or th e Counc i L for t.he
Advan c eme nt of Sma l l Col l e ges and for your member institutions.

As a grant -

maki ng fo un dat i on , we f e el pr ivi leged t o be a ss ocia t ed wi th--a nd hopefillly
have be en help f ul t o- - y our purpos e s .
I am espec i a l l y p l e a s ed that Dr . Ge orge Ha ns on of our staff is bere f or
thi s pre sent at i on .

Ge or ge has be e n di rect l y responsible fo r our work with

CASC and with s mal l independe nt

coll e ~ es.

As most of you kn ow, Dr. Hanson's

career ha s b e en cl os e l y i dentifi ed wi th the small indepe nd ent co lle[;e , part i cular ly at Ol i v et Col l e ge i n Mich i can .

We are perhap s t h e only

found~ t io n

with a pro fe s s i onal s taf f memb e r of thi s parti cular ba ckgr ound a nJ orient ation a nd h i s pe rsua sive and cre ati v e l eader ship has s haped our

p rogrm~

on behalf of smal l i ndepende nt institutions of hi gh er educ a t i on .

support

�2

P
e
r
s
o
n
a
l
l
y Iw
e
l
com
e a
l
s
ot
h
i
sopp
o
r
t
lm
i
t
yo
fp
a
r
t
i
c
i
p
a
t
i
n
g
,t
h
o
u
g
h
b
r
i
e
f
l
y
,i
ny
o
u
rN
at
i
o
n
a
lI
n
s
t
i
t
u
t
e
. Ih
av
eh
e
a
rd mu
ch o
ft
h
ev
a
l
ue o
f
t
h
e
s
eIns
t
i
t
u
t
e
s by the c
o
l
l
e
ge t
e
am
s whop
a
r
t
i
c
i
pa
t
ee
a
c
h ye
a
rand i
t
i
sa p
l
ea
s
u
r
et
os
e
n
s
et
h
ee
n
t
h
u
s
i
8
smand c
o
n
v
i
c
t
i
o
nwh
i
ch c
h
a
r
a
c
t
e
r
i
z
e
s
you
r ac
tiv
iti
e
sh
e
r
et
h
i
sw
e
ek
.

It
'
sa w
e
l
com
e oppo
r
t
u
n
i
t
ya
lso t
om
ee
t

o
l
df
r
i
end
s andt
omak
e newa
cq
u
a
i
n
tan
ce
s
.
AndsoI t
h
a
nk you f
o
rth
i
s ev
e
n
i
ng o
ffe
l
l
ow
s
h
i
p
, fo
ra s
t
im
u
l
a
t
i
n
g
a
f
t
e
r
n
oon
, and fo~ th
is m
u
chapp
re
c
i
a
tedaw
a
r
dt
ot
h
eK
e
l
logg Founda
t
i
o
n
.
I
I

Wh
en G
a
ry Q
ue
h
lw
r
o
tetha
tt
h
eK
e
l
l
ogg Foun
d
a
tion hadb
e
en se
l
ec
ted
t
ore
c
e
i
v
et
h
i
s Aw
a
rd f
o
rOu
t
s
tand
ing S
e
rv
i
c
etothe Sm
a
l
lInd
ep
end
0n
t
C
o
l
leg
e
s cnd i
n
v
i
tedu
st
ot
h
is b
anqu
2
tp
r
e
se
n
t
at
i
o
n
,I p ro ~p t l

a
c
c
e
p
t
e
d
.

a
l
l
edand a
d
v
isedm
e t
h
a
t
,fo
rt
h
ebanque
tt
h
i
sye
a
.
ct
h
e pr
o
g
ram
Th
en G
a
ry c
comm
i
t
tee had d
e
ci
d
e
dn
o
t toh
ave a sp
e
ak
er-a
n
dt
h
e
r
e
fo
r
e'
,
ronde
redif I
wou
ld say a fewvTo
r
d
s.

i
W
th ac
l
ea
rv
.
nde
rs
t
a
ndi
n
go
ft
h
a
tl
e
v
e
lo
f

e
x
p
e
c
t
at
i
o
n
,I ag
r
e
ed t
osh
are a fewno
tion
s abou
t sm
a
l
lind
ep
end
e
n
t
c
o
l
l
e
ge
s
t
h
e
i
rr
o
l
etoday and t
o
mo
r
r
ow
.
A
sb
a
c
k
g
round t
opu
tt
h
es
et
h
ought
si
n
t
opr
o
pe
rp
r
o
spec
t
i
v
efo
ryo
u
,
you n
e
ed t
oknowsom
e
t
h
i
n
g moreab
ou
t m
e
. I m
asqu
e
r
ad
e th
r
ough l
i
f
ef
i
r
s
t
a
s a uni
v
e
r
a
i
ty p
r
o
f
e
s
s
o
rand nowa f
o
u
n
d
a
t
i
o
nex
e
cuti
v
e. I
nre
a
l
i
t
y
,I
am

rm
e
rl
i
v
i
n
g on 4
0acr
e
sj
u
s
ts
o
u
t
ho
fH
icko
r
y Co
rne
r
s
,
SU
bs
is
tence fa

w
i
t. n o
f
f
f
a
rmjobto m
ak
e en
d
s me
e
t; an oxd
r
i
v
e
r
;a ho
r
seteam
s
te
r
;a
s
c
hoo
lbo
a
r
dm
emb
er; a fa
th
e
r
; a husband
; a Ch
ris
t
i
a
n
; a guy w
ho c
a
r
e
s
a
b
o
u
tm
an
y t
h
i
n
gs
,b
u
t esp
e
ci
a
lly a
bou
t peop
l
e
. I amn
o
tag
r
a
duat
eo
fa
p
r
i
v
a
t
el
i
b
e
r
a
la
rt
sc
o
l
l
eg
e
,t
h
ou
ghI w
i
s
hI w
e
re andI hav
e unde
r
t
ak
en

�3
s
p
e
c
i
f
i
cs
t
2ps t·
)o
v
e
r
com
et
h
a
td
e
f
i
c
i
e
n
c
y
. Thu
s
,I m
ayb
eo
fa b
a
ckg
round
q
u
i
t
ed
i
f
f
e
re
n
t fromy
o
u
r
sb
u
t I ama
p
p
r
e
c
i
a
t
i
v
eand s
u
p
p
o
r
t
i
v
eo
fy
o
u
r
i
n
s
t
i
t
u
t
i
o
n
sandthe
i
rm
i
s
s
i
o
n
.
You d
e
scr
i
b
eyou
ri
n
s
t
i
t
u
t
i
o
n
sa
s s~all

i
n
d
e
p
e
n
d
e
n
t
,l
i
b
e
r
a
la
r
t
s

c
o
l
l
e
g
e
s
. I
nappr
o
a
ch
ing ffiy a
s
s
ignm
e
n
tt
h
i
se
v
e
n
i
n
g
, Ip
r
o
p
o
s
et
ol
o
o
k
a
te
a
cho
ft
h
o
se s
ign
ifican
t ch
arac
t
e
ris
ticswh
i
ch i
ncomb
in
a
t
i
o
nmak
e
y
o
u
rc
o
l
l
e
g
es d
i
s
t
i
n
c
t
i
v
e
.
P
o
i
n
t 1- L
ibe
ra
la
r
ts: T
h
e
r
e
'
s no n
eed f
o
rm
e t
od
e
f
i
n
eo
rj
u
s
t
i
f
y
t
oyou t
h
eim
po
r
tance andap pro ~riate ne ss o
fl
i
b
e
r
a
la
r
t
se
d
u
c
a
t
i
on t
o
d
a
y
and f
o
rt
h
e fu
t
u
re
. Y
ou mu
s
tb
e o
u
t
spokena
d
v
o
c
a
tes o
fl
i
b
e
r
a
ledu
ca
t
i
o
n
y
o
u
,y
o
u
r boa
rd o
ftrus
tee
s, yo
u
rf
a
c
u
l
t
y
,s
t
a
f
f
,s
t
u
d
e
n
t
s
,pa
r
e
n
ts
,a
l
um
n
i
.
M
any o
fyou
ri
n
s
titu
t
i
o
n
s hav
ec
a
r
e
fu
lly i
n
c
o
r
p
o
r
a
t
e
da ca
r
e
e
rem
ph
as
is,
an o
c
cupa
t
i
ona
lor
i
en
ta
tion i
n
t
ot
h
el
i
b
e
r
a
la
r
t
sedu
c
a
t
i
o
n
. T
h
i
s se
em
s
de
s
i
r
a
b
l
e
,b
u
t do no
tp
e
r
ve
r
t you
r m
iss
iono
fl
i
b
e
r
a
t
i
n
gt
h
em
ind
s o
ft
h
e
s
t
u
d
e
n
t
sw
i
th w
homyou a
r
ep
r
i
v
i
l
e
g
e
dtod
e
a
l
.
Th
e ch
a
lleng
e
so
fth
e fu
tu
r
ew
i
l
l ce
r
t
a
i
n
l
yr
e
q
u
i
r
et
h
ef
i
n
e
s
ts
c
ience
andt
e
c
h
n
o
l
ogy fo
r the
i
rres
o
l
u
t
i
o
n
; even o
u
rb
e
s
tm
ay b
ei
n
ad
equ
a
t
ef
o
rt
h
e
comp
l
ex i
s
sues wh
ich conf
r
o
n
t m
an
k
ind
. Bu
t thec
r
i
t
i
c
a
ld
e
c
is
i
ons wh
ich w
i
l
l
r
e
a
l
l
ysh
ap
eo
u
rw
o
rld a
t t
h
et
u
r
no
ft
h
i
scen
tu
r
yw
i
l
l no
tb
eb
asede
s
s
entia
l
l
y
upon sup
e
r
b sc
ien
t
i
f
ic andte
ch
n
o
l
og
ica
ld
ev
e
lopm
en
ts
;r
a
t
h
e
r
,t
h
eyw
i
l
lb
e
v
a
l
u
e
l
a
d
en and va
lu
e-based
. I
tis at
r
agedy t
h
a
tsom
any ed
u
c
a
t
o
rs
,pe
r
h
ap
s
e
s
p
e
c
i
a
l
l
yi
npU
b
l
i
cin
s
titu
ti
o
n
s, hav
ea
b
d
i
c
a
t
e
dt
h
er
e
s
p
ons
i
b
i
l
i
t
i
e
so
f
im
p
a
r
t
i
n
g va
lue
s as a pa
rt o
ft
h
e
i
red
u
c
a
tio
n
a
lm
is
s
i
o
n
.
Ou
r c
o
l
l
eague, G
eo
rge H
ans
o
n
, say
st
h
i
s mo
r
e e
loquen
tly t
h
a
nc
a
nI
.
To quo
t
eh
im
,"
I
fw
ea
re t
oa
t
t
a
in a g
r
e
a
t
e
r pub
licunde
r
s
t
a
n
d
i
n
go
fan
e
d
u
c
a
t
i
o
nwh
i
ch i
n
c
l
u
d
e
st
h
el
i
b
e
r
a
la
r
t
s
,t
h
es
t
u
d
e
n
t
si
nyo
u
r co
l
l
e
g
e
s

�4
must know and feel what it is, and accept confrontations of values and
their examination.

In that regard, I would hope the values of each college

are so well examined and publicly stated and so well exemplifi ed in ever y
aspect of campus life, that in actual living, confrontations are rare.
(As an old farm boy, I'd paraphrase that, 'practice what you preach! ,)
Confrontations of opposing ideas, yes; confrontations of them
never we hope.

a~ainst

us,

Nowhere in the world is there more vital, more favorable

environment for the growth a nd development of American youth than in the
residential liberal arts colleges.
as best they can.

Even the public universities copy them

It is up to you to perfect t ha t environment in terms of

the students you attract and demonstrate to them the living importanc e of
the liberal arts."
Point 2 - Indene ndent:
respond, to individualize.

The freedon to experiment, to innovate, to
With such independence and freedom go es res ponsi-

bility, yes·--to all sorts of authority gr oup s : boards of trustees, fa culty,
students, alumni, donors, affiliated churches, the communi ties of whi ch
you are a part, the pUblic at large because of the special status accorded
your institutions in tax and other matters.
Educational institutions and systems in our country--perha ps hi gh er
education in particular--are in trouble.

Many of the difficulties and much

of the public disenchantment is a consequence of education's self-created
failures and short-comings, but despite faults and criticisms, education is
still the way to a b etter life, both for the individual and for our to tal
society.

This is as true today as ever and will certainly be true in the

years ahead.

The next two decades, which lead us into the 21st c entury,

�5
w
i
l
lb
ee
x
c
i
t
i
n
gi
f
e
d
u
c
a
t
i
o
n
a
ll
e
a
d
e
r
sh
av
et
h
ev
i
s
i
o
nand c
o
u
r
a
g
et
od
o
t
h
o
s
et
h
i
n
g
sw
hi
c
h mu
s
tb
e don
e
.
A
si
n
d
epend
en
ti
n
s
t
i
t
u
t
i
o
n
s
,f
r
e
eo
ft
h
es
t
i
f
l
i
n
gc
o
n
s
t
r
a
i
n
t
so
f
b
u
r
e
a
u
c
r
a
c
y, you havep
a
r
t
i
c
u
l
a
rp
o
t
e
n
t
i
a
lt
op
r
o
v
i
d
el
e
a
d
e
r
s
h
i
pi
nt
h
e
f
u
t
u
r
ea
s int
h
e pas
t. P
u
b
l
i
ci
n
s
t
i
t
u
t
i
o
n
s,
n
I
lf
o
l
l
ow
,w
i
l
l em
u
l
a
t
e
,w
i
l
l
b
et
h
eb
e
n
e
f
i
c
i
a
r
ie
so
fy
o
u
r ex
amp
le and c
r
e
a
t
i
v
ee
f
f
o
r
t
s
.
P
o
i
n
t 3- Sm
a
ll: Sm
a
l
li
nc
o
n
t
r
a
s
tt
ol
a
r
g
e
,conv
ey
inga n
o
t
i
o
no
f
p
e
r
s
o
n
a
landin
d
i
v
i
d
u
a
lc
o
n
c
e
r
nf
o
re
a
ch s
t
u
d
e
n
t
. I
t
'
sn
o
t au
tom
a
tic, o
f
c
o
u
r
s
e
,t
h
a
tth
es
tuden
ti
nt
h
esn
c
a
l
lc
o
l
l
eg
ew
i
l
l re
c
e
i
v
emo
r
e i
n
d
i
v
i
d
u
a
l
a
t
t
e
n
t
i
o
n, ha
v
ea m
o
re c
a
r
i
n
gr
e
l
at
i
o
n
s
h
i
pw
i
t
hf
a
c
u
l
t
yand f
e
l
l
ows
t
u
d
e
n
t
s
t
h
a
ni
nala
rgein
s
titu
tion
. S
m
a
l
lm
ay b
es
i
mp
ly p
r
o
v
i
n
c
i
a
l
, andi
ti
sa
s
p
o
s
s
i
b
l
ef
o
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�7
difficulti es enc o un tered then, the relative sacrific e necessary to marshal
the resourc e s to start a new institution of hi gher education wer e far
greater t he n than now .

Our affluent society can afford the opportunities

which s mall independent college s r epr esent .

Our society will support th em

if your mis sion is clear, representing a distinctive and attractive alternative .
The evidence is overwhelming that students--and those who pay the bi lls-want what your institutions have to offer if your c olle ges a r e trUly the
best of what they can b e .

It's simply a qu estion of what you do and how

you do it .
As a Foundation, we are not conce r ne d a t all with s mall inde pendent
colle ges-- -r ather we are c onc erned, a s you should be, not with instituti onal
preservation, but with the student s who e le c t to att end and who a re therefore
the beneficiari e s o f the educat ion you provide a nd t he s er vice s you off er .
As a part of t he pr i v ate se c t or in our soci ety commi t t ed t o private

initiative f or the pUblic go od, we believe that 8ovc r nment , at Qll level s - loc al, stat e, fed eral--does not have a l l the a ns wer s .

We believe in a

continuati on of Ame r i ca ' s plurali sti c approach se r vi ng human ne eds, providing
freedom in s electing among alt ernatives a vai l a ble to the individual .
Your institutions r epre s ent a sup erb a l t e r nat i v e f or thousands of
learners.

We wish you well in your continuing efforts to do so.

�</text>
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the memorable words from a 1978 Weyerhaeuser study of its
charitable program, a company's public service should take
place "at the crossroads where company and public interests
intersect."

The closer to the crossroads the better.

Unrestricted grants given without forethought do little
good.

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carefully planned.

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marketing ploy is called "philanthropy" because some
miniscule fraction of the resulting profit is donated, that
is equally unacceptable.

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self-interest, as long as it advances society in a
significant way.
~\

3.	 j Restructuring
i
This concern is being forced upon an ever-growing number of
companies.

As takeovers, mergers and leveraged buyouts

amalgamate companies, corporate giving programs are being
consolidated or eliminated altogether.

This becomes an

especially acute worry in leveraged buyouts, when the
purchaser frequently takes on so much debt that they are too
strapped for cash to continue giving, or in some foreign
acquisitions, in which the purchaser may not have an
appreciation for philanthropy.

In any case, these episodes

in the restructuring of American business have flattened the
growth of corporate philanthropy and may even cause it to
shrink in the future.

�7

4.

Foreign Corporate Philanthropy in America

Giving to American charities by foreign-owned businesses in
America was once insignificant.

In the past few years,

however, that has changed dramatically, with Japanese
companies leading the trend.

In 1988, Japanese companies

gave nearly $20,000,000 in America, up 40 percent from 1987,
and Natsuaki Fusano, managing director of the Keidanren
(Japanese Federation of Business Organizations) expects it to
rise at least by another 20 percent in 1989.

As these

companies become more generous, they may well also become
more demanding of nonprofits.

At the very least, this

internationalization of corporate philanthropy will change
the types of causes that corporate philanthropy has
traditionally supported.

5.

Global Competitiveness

American corporations once regarded charity as a sort of
noblesse oblige, an obligation to do the right thing for
society.

In the days after World War Two, when America

boasted the world's only intact industrial economy, there was
little reason to think of corporate philanthropy as anything
more.

Now, however, as European and Asian countries have

stepped forth as formidable economic competitors to the U.S.,

�~_. '- --...

/ 0 1

.

/

/'

8

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                    <text>FOUNDATION CHALLENGES AND OPPORTUNITIES ON THE LEGISLATIVE
SCENE
Russell G. Mawby
Chairman, Council on Foundations' Committee on
Legislation and Regulation
and
President, W. K. Kellogg Foundation
Clearinghouse for Mid-Continent Foundations
Kansas City, Missouri
June 15, 1981
I.

Introduction

I am delighted to be with all of you this afternoon and
appreciate the invitation from Marjorie Allen and Linda
Hood Talbott to talk about the legislative activities of
the Council on Foundations.

I will center my comments

around the changes which have occurred between foundations
and government during the past decade.

Specifically, I

view today as a time of particular challenge, and opportunity,
for further improvement in, and definition of, the relationship
and roles of private philanthropy and the public, governmental
sector.

�2

The area associations, like your own Clearinghouse for
Mid-Continent Foundations, will have a crucial impact on
how successful we will be in that effort.

II.

Philanthropy in Kansas City

I am particularly pleased to be in Kansas City.

Yours is

a very special example of how a city can go about a major
revitalization that is far sighted, comprehensive and long
term in focus.

I am familiar with the "Prime Time" campaign which Kansas
City leaders launched in the early 70's as a way to promote
national awareness about a new and progressive Kansas
City.

Your new international airport, the Crown Center

development, Truman Sports Complex, the new Kemper Arena,
and the new performing arts center at the University of
Missouri-Kansas City are all indications of that civic
pride and achievement.

�3

On several occasions, I have read through the History of

Philanthropy in Kansas City published last fall by the
Clearinghouse for Mid-Continent Foundations.

The Clearing-

house, the Greater Kansas City Community Foundation, and
Linda Hood Talbott, as editor and publisher, have put
together what I consider the most comprehensive, interesting,
and enlightening profile on philanthropy in one city ever
published.

What impressed me about the History of Philanthropy in
Kansas City was that private giving has flourished in
Kansas City with relatively few large family fortunes, but
extremely broad community philanthropic support.

I wish I could say, as its president, that the W. K.
Kellogg Foundation also has been a major contributor to
civic efforts in Kansas City.

However, our grants in

Kansas City over the years have totalled a relatively

�4
modest $700,000.

Kellogg has made grants to a number of

your hospitals and colleges for various projects.

The

Foundation's single, major impact locally [if one equates
impact with dollars] has been its support of your Kansas
City Regional Council for Higher Education (KCRCHE).

We

have provided well over $500,000 to KCRCHE during the past
decade to help it improve and coordinate educational
services, and faculty development, among member institutions
of higher education in the Kansas City region.

More important and instrumental than the programming
initiatives in Kansas City of any national foundation, I
suspect, has been the work of the Kansas City Association
of Trusts and Foundations over the past 30 years and at a
sum of some $19 million in grants for local initiatives.

It is particularly fitting that this afternoon's session
is being held in a conference area named after Arthur Mag,

�5
who established the Association.

His work and that of

Homer Wadsworth as its executive director for many years
are recognized nationally.

The Association has been a

model for how relatively small private trusts and foundations can pool their resources in order to employ professional staff and at the same time maintain control over
their own funds.

Today you are once again taking the lead

through the Clearinghouse in providing a model for better
services to grantmaking organizations and to grant seekers.
I know that the Clearinghouse is the only organization of
its kind which provides joint membership on the national
Council on Foundations for its local member foundations,
companies and banks.

I am also aware of the role which

the Clearinghouse has played in the incorporation of the
new Greater Kansas City Community Foundation .

There is little doubt that area associations like the
Clearinghouse will have an increasingly larger role in

�6
fulfilling a variety of functions to both grantees and
grantors.

There are now some 1500 foundations, businesses,

corporations, banks, and other institutions that make
charitable grants which have joined together in associations
that relate to a city, a state, or a multi-state region.
These cooperating area associations are linked at the
national level with the Council on Foundations to engage
in a range of joint actions and programs .

III.

The Changing Philanthropic Climate Since TRA69

Let me turn now to the legislative scene.

We have come a

long way in changing and improving the philanthropic
climate since those troubled times before and immediately
after passage of the Tax Reform Act of 1969.

The growth

in the number and activities of area associations of
grantmakers, as well as the strengthened role of the
Council on Foundations at the national level, are part of

�7

a general awakening during the past decade to the need for
improved services to grantees, and a more unified approach
to enhancing general public understanding and support for
the role of private philanthropy in our society.

The Council on Foundations

t

its members

t

and the area

associations have worked together to achieve significant
legislative success in correcting several of the most
damaging aspects of the Tax Reform Act of 1969.

In 1976,

they secured reduction in the private foundation payout
requirement from an escalating 6 percent to a flat 5
percent, or all of income.

We know now that if the

escalating 6 percent payout requirement had remained in
effect--and as you may recall it was tied to fluctuating
interest rates of U.S. Treasury Bills--it would have
created havoc with foundations in terms of their ability
to carry out rational investment policy.

That escalating

type of payout requirement would also have forced many

�8

foundations to further deplete their assets in the recent
years of high inflation.

In 1978, private philanthropy was also successful in
securing passage of legislation which reduced the excise
tax levied against private foundations from 4 percent to 2
percent.

There have been other examples of success in

forestalling potentially damaging Internal Revenue Service
interpretations of the 1969 Tax Reform Act; for example,
relating to pre-1969 business holdings of foundations and
lobbying restrictions on non-profit organizations.

IV. Recent Legislative Developments

In spite of these accomplishments there was recognition in
1979 that the Council on Foundations' growth required a
more systematic approach to legislative issues.

Consequently,

the Council's Board of Directors in late 1979 established

�9
an ad hoc committee on legislation and regulation, under
the chairmanship of Jean Hennessey, executive director of
the Charles Butcher Foundation.

In that year, HR4753 was

introduced by Congressman Bill Frenzel of Minnesota to
eliminate the requirement that foundations payout adjusted
net income above the 5 percent minimum investment return.
However, no action was taken on the bill.

The new ad hoc legislative committee early in 1980 agreed
that:

*	

Its membership should be expanded to include more
representatives from community and corporate foundations;
and

*	

That the Council on Foundations should adopt an
affirmative, and active, posture regarding public
policy supportive of private initiative for the
public good.

�10

Shortly thereafter the Council also adopted the recomrnendation that the Committee on Legislation and Regulation be
a standing committee.

In May 1980, the Committee held

legislative hearings at the annual Council on Foundations
conference in Dallas and invited all members of the Council
to complete and return a short opinion sample which identified
members' legislative concerns, issues, priorities, and
opinions.

At the same time the Committee asked private foundations
to complete a more lengthy quest ionnaire.

Basic statistical

information was needed if we were to convince Congress to
change other features of the Internal Revenue Code.

Results of the opinion poll of all Council members spotlighted
four legislative priorities:

�11

*

Permit taxpayers who do not itemize their other
deductions to deduct gifts to charity (GephardtjConable,
PackwoodjMoynihan Bill);

*	

Eliminate the requirement that private foundations
must payout income above the minimum investment
return of 5 percent;

*	

Allow deduction of gifts of appreciated property to
private foundations; and

*	

Establish a procedure to relieve foundations and
managers of first-level penalty taxes for inadvertent
violations of 1969 rules.

The more lengthy questionnaire completed by some 243
private foundations showed that from 1977 to 1979 there
had been a decline of 14 percent in the real value of

�12
private foundation assets.

This taken with other figures

revealed that private foundation assets had declined by
nearly 40 percent during the decade of the 1970's. The
problem and the solution were clear.

Private foundations

must be permitted to reinvest income over 5 percent, in
order to help insure their long-term grantmaking capabilities.

The Committee on Legislation and Regulation recommended to
the Council's Board, and the Board approved, a set of two
immediate legislative priorities:

One.	

To seek action by Congress to eliminate the
requirement that private non-operating foundations
distribute income earned in excess of 5 percent;
and

Two.	

To secure Congressional approval on a number of
technical amendments to the Internal Revenue

�13
Code, based on more than a decade of experience
since TRA69.

The Council's Committee on Community Foundations, and
Committee on Corporate Philanthropy were asked to advise
the legislative committee on any legislative and regulatory
matters affecting their specific foundations.

The legislative committee noted that community foundations
would generally prefer that there be no support test and
that their public charity status 'rest on their public
characteristics--essentially the facts and circumstances
tests that existed under pre-1970 regulations.

It was

agreed, however, that revisions in the support test for
community foundations, and other federal regulations for
them, should probably not be sought now in Congress.
Changes in the community foundation support test may be a
legislative priority in the future, if they cannot be
resolved administratively through the Treasury Department.

�14

v.

Current Legislation

As most of you know, legislation has been introduced in
both the House and the Senate in this session which would
eliminate the "all of Lnc ome " above 5 percent distribution
requirement for private, non-operating foundations.
HR1364 has been introduced in the House by Congressmen
Conable, Brodhead, and Frenzel.

Currently, this bill has

22 co-sponsors (of 35 possible) in the House Ways and
Means Committee.

On the Senate side, the bill is S464 and

was introduced by Senators Durenberger and Moynihan.
of the bills also include three technical amendments.

Both
One

of the technical amendments would create an exception to
current foundation recordkeeping requirements when total
grants to a particular grantee do not exceed $10,000.
Another would limit the definition of "family member"--for
purposes of determining disqualified persons--to children
and grandchildren of substantial foundation contributors;

�15

,	 the other would allow foundations to rely on official IRS
rulings recognizing the tax status of potential grantees.
For example, a large grant from a foundation could cause
the grantee to lose or be "tipped" out of its public
charity status.

The IRS has taken the position that a

foundation is not allowed to rely on official IRS rulings
as to the grantee's status, but must instead make its own
independent and costly investigation of the grantee's
financial resources to determine if the proposed grant
would have that effect.

HRl364 and S464 would correct

this, a problem we have been pressing the IRS on, with no
results, for eight years .

Over past months, a number of Council on Foundations
members, and area associations, "have been enlisted to
contact their Congressmen in support of the legislation
,a n d to secure additional co-sponsorship of the bills in
the House and Senate.

�16

A hearing on the Senate bill was held by the Senate Finance
Committee's Subcommittee on Taxation and Debt Management
on March 30.

I testified at that hearing on behalf of the

Council as Chairman of its Committee on Legislation and
Regulation.

In addition, representatives from four national

non-profit organizations testified in support of the flat
5 percent annual foundation payout requirement.

Those

testifying included representatives from the United Way,
Girl Scouts of the USA, the National Conference of Catholic
Charities, and the United Negro College Fund.

Also testifying was John Chapoton, Assistant Secretary of
the Treasury for Tax Policy.

Chapoton said the Treasury

Department had not yet taken a position on adjustment of
the minimum payout requirement, but that Treasury opposed
the technical amendments to the bill.

We have since met

with Chapoton's boss, Undersecretary of the Treasury
Norman Ture, to ask his support of the payout change, and

�17
to modify the position expressed by Chapoton in testimony
before the Senate Finance Subcommittee.

Ture is very

knowledgeable about the foundation payout problem and we
are confident that Treasury will support the payout change
if it appears the legislation has a chance for passage.

VI.

Chances for Passage

Currently, the Reagan Administration's tax reduction
bills, known as the Economic Recovery Act of 1981, seem to
be the primary vehicle for having the foundation payout
bill considered in this legislative session.

The payout

reduction item might be "tacked on" to the tax reduction
bill in either the Senate or the House.

If so, such

action would require consideration in conference committee.

The Reagan Administration is adamantly opposed to any
items being tacked on to the tax reduction bill, however.
The payout reduction item would not be, unless the "flood

�18

gates" are opened by other items being added--items which
have larger constituencies and, frankly, are perceived as
being more important.

In the jargon of Capitol Hill, this

is known as a "Christmas tree bill"--for the number of
legislative "ornaments" being added.

Those who should

know say the tax reduction bill will not be considered
until mid-summer and will probably remain clean .

If the situation changes, we will be ready.

As I mentioned,

a hearing on the payout bill has been held by the Senate
Finance Committee.

We are working to also have the required

hearing on the payout bill in the Select Revenue Measures
Subcommittee of the House Ways and Means Committee within
the next several weeks.

If there is opportunity for the

measure being added to the tax reduction bill, we will
have completed the hearings and laid the necessary groundwork
on both the Senate and House sides .

�19
There is also the possibility that the payout measure
might be considered on a second tax bill later in the
session.

A recent issue of the Congressional Index quoted

Treasury Secretary Regan, in testimony before the Senate
Finance Committee, as saying that if the Administration's
Economic Recovery Bill is "kept clean" and passed by the
August Congressional recess then the Administration would
have a second tax bill ready to present by the time
Congressmen get back from the recess.

If that indeed

turns out to be the case, the payout measure might be
included in that next tax package.

We don't know what other tax legislation will be considered
later in" the year.

The payout reduction might also become

part of another, completely different piece of legislation
in the fall.

�20

VII.

Support of Area Associations and Foundations

The legislative process is complex and confusing, isn't
it?

Yet, much of what has been accomplished to date in getting
the payout legislation introduced, and in securing Senate
Finance Committee and House Ways and Means Committee
support, has been the result of key Congressional contacts
made by individual foundations, area associations and by
foundation representatives serving on the Council's Committee
on Legislation and Regulation.

A two-day Council on Foundations workshop on legislation
and regulation was held in Washington, D.C. in mid-February .
It was attended by area associations--including those from
California, Michigan, and the southeast--and large and
small foundations from Florida, Colorado, Texas, and other

�21
states across the country. It was the grassroots, personal
contacts by representatives from these area associations
and private foundations, both while they were in Washington
and back at home, which helped insure that the payout
reduction bill garnered co-sponsorship by a majority of
Ways and Means Committee members in the House.

It is here

that there are very distinct roles for the Council on
Foundations' staff, individual foundations, and area
associations.

The Council on Foundations office in Washington certainly
can and should provide the staff resources to respond
quickly to legislative and regulatory matters.

The Council

can help organize its membership for action, and, for
example, for effective testimony before Congress and
executive branch agencies.

The Council can provide effective,

current information to members on legislative developments.
But in the final analysis, the Council must also rely

�22
heavily upon the area associations and its individual
foundation members if there is to be an effective
legislative relations program for all of private
philanthropy.

It is the individual foundations and the area associations,
working with their U.S. Senators and Congressmen, that
determine whether a legislative program will be successful.
Reliance on this type of "grassroots" legislative initiative
has been the essence of our efforts to date.

In Michigan,

for example, we have what our statewide association calls
the "Developing Goodwill Program."

An individual at a

foundation within each Michigan Congressional District is
assigned to encourage and coordinate annual contact by
trustees and staff from ALL of the foundations in that
District with their local Congressman.

That includes

sending a copy of the foundation's annual report with a
personal letter, sponsoring an annual informal luncheon

�23
with the Congressman and foundation representatives, and
other forms of ongoing communications and contact.

I would urge you and the Clearinghouse to consider--if you
have not done so already--the creation of a legislative
committee to "thrash through" the issues I've described
today, other needs which have been identified by your
individual foundation members, and also those which are
being discussed at the national level within the Council
on Foundations and the Independent Sector.

In the short term, the Clearinghouse also can, and hopefully
will, assist on the payout legislation being considered in
Congress.

Both Senators John Danforth of Missouri and Bob

Dole of Kansas are members of the Senate Finance Committee.
Senator Dole chairs that Committee.

In the weeks ahead,

we may ask the Clearinghouse and its members to consider
taking the lead in personal contacts with Senators Dole

�24

and Danforth to explain, and seek the Senators' support
on, the payout legislation.

The current strategy is to continue to firm up support for
the foundation payout bill on the House Ways and Means
Committee and Senate Finance Committee.

The Council on

Foundations also will identify 30 or 40 Congressmen who
are highly regarded by their peers within the Senate and
the House.

Individual foundations and the area associations

will be asked to brief these Congressmen on the payout
legislation.

We would hope that ' t h e s e 30 or 40 key

Congressmen will then be informed and ready to speak in
favor of the payout measure if and when it is considered
in the Senate and House as either part of the Administration's
tax reduction program or as a separate piece of legislation.

�25
VIII.

Conclusion

I would like to now throw the discussion open for your
questions, about either the payout bill or the general
legislative program of the Council on Foundations.

In

closing, however, let me say again how much I appreciate
the invitation to be here with you today.

My assistant at

the Kellogg Foundation, Jim Richmond, is a native of
Kansas City, Missouri, and a graduate of the University of
Missouri at Kansas City.

To hear Jim talk about Kansas

City--as I frequently have to

do~ ~one

would think there is

no place quite like, or as good as, the "City of Fountains
and Boulevards", the American Royal, and, of course, the
Kansas City Royals.

You have a remarkable spirit and a

remarkable tradition of civic pride, concern and betterment.

I hope, and am confident, that the Clearinghouse for
Mid-Continent Foundations, and its individual members,

�26
also will work with others within the field of private
philanthropy to insure that the tradition of private
initiative, responsibility, and achievement so evident in
Kansas City, remains equally a vital part of our national
fabric, our national pride, and our national future.

RGM-IH 6/8/81

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                    <text>WHY YOUTH? WHY COMMUNITY FOUNDATIONS?
DELIVERED AT THE LAUNCHING OF THE
MICHIGAN COMMUNITY FOUNDATION YOUTH PROJECT,
STOUFFER HOTEL, BATTLE CREEK, MICHIGAN
BY RUSSELL G. MAWBY
JUNE 21, 1991
It is a pleasure, indeed, to be with you today for the launching of
this initiative in philanthropy, which we believe is one of the most
exciting ever undertaken in the state of Michigan.
successful

in

our

efforts,

the

next

five

years

If all of us are
will

witness,

in

communities across the state, a series of activities that will help
young people develop life-long values of generosity and leadership,
and

which

will

at

the

same

time

build

stronger

and

more

caring

communities.
If we do well, these next five years will truly leave their mark on
Michigan.

It will make our state a better place in which to live,

in fact a better state in which to be born, and to grow up.

Since

the first announcement of this initiative was made, many people have
asked me why the Kellogg Foundation ;

hich could have directed these

resources in any number of ways, chose to commit them to youth and
to Michigan's forty-five community foundations.
answer these two questions:

Why Youth?

So today, I want to

Why Community Foundations?

First, I would like to address the question "Why Youth?"
exciting, and as daring as it is,
Youth

Project

example,

from

has
1931

precedents
to

1948,

. Michigan Communi ty Heal th
counties .

This

was

a

in
the

Project

As new, as

the Michigan Community Foundation
our

Foundation's

Kellogg
in

comprehensive

Foundation

history.

For

supported

the

seven south central Michigan
community

development

project

that consolidated rural schools, buil t modern hospitals and health
departments,
services.

and

encouraged

volunteers

to

help

deliver

essential

�- 2 The

children

only

now

served by

beginning

to

the Michigan
retire.

Community

Most

are

Health

still

Project

active

in

are

their

commun i ties as vo1un teers, and many are s till going strong in their
chosen careers.
It

has

been

support MCHP,

sixty
and

years

since

forty-three

the

years

Kellogg

began

since our support enaed.

society is still reaping the benefits from it.
MCHP as an 18 -year project.

Foundation

to
And

So, I don't think of

I prefer to think of it as a 60-year,

70-year, or 80-year project.
If we look at the Michigan Community Foundation Youth Project in the
same light, we realize that this is an initiative that will still be
paying social dividends
In

fa ct,

the

direct

in

the year 2051 and perhaps well beyond.

beneficiaries

of

this

program will

still

be

making contributions to society for most of the next century.
Of course, it is not given to us to know the long-range consequences
of many of our ph ilanthropic actions.

But we can guess that working

with youth will be like a stone thrown "i n t o a pond; the ripples keep
expanding far beyond our time and place, far beyond our ability to
measure or perhaps even envision.
The

Kellogg

Foundation

chooses

to

work

with

youth

because

we

c on t i n ue to believe that our generation has an obligation to express
our gratitude
generations

to

the

generations

that

that will

come after.

We

came before by helping

the

recognize no limits on what

c a n be achieved, what deficiencies can be eliminated, and what good
and

decent

things

can be

people the tools to do
potential.

accomplished,

if we but

the job--the opportunities

give

our

young

to fulfill

their

�- 3 The Michigan Community Foundation Youth Project gives young people
the opportunity to learn generosity in the only practical way:
being generous.
raising

funds

I t will

for

by

teach them to meet community challenges by

good

works.

It

will

teach

them

to

be

good

stewards by giving them opportunities to make the hard decisions on
wise giving.
and

It will give

through serving,

them

to lead.

the opportunity to ask,

to serve,

Tomorrow's governors, mayors,

chief

executive officers, and executive directors will be trained through
the

Michigan

Community

Foundation

Youth

Project.

Even

more

importantly, so will tomorrow's Little League coaches, Big Sisters,
Cub Scout leaders, Sunday school teachers. and community foundation
trustees.
Perhaps here is the

~eal

significance of working with youth.

up to become people who work with youth.

g~ow

Youth

When we invest in the

development of today's young people, we are really investing in the
development of the next generation, and the next, and the next.

The

ripples spread out from our investment--and where they will end, we
can never know.
Now

I

would

like

Foundations?"

The

to

turn

shortest

to

the

ques tion,

"Why

and

most

profound

answer

Communi ty
to

this

question is that the most exciting solutions to today's problems are
not

those coming from Washington or from Lansing.

coming from our local communities.

They are

those

Local leaders are the ones who

are closest to problems, and the ones best equipped to solve them.
Local

leaders,

themselves.
the

of

institutions.

cannot

solve

community

problems

all

by

They need to have arrows for their quivers, and perhaps

sharpest

foundations

course,

arrow

are

the

is
most

the

community

community-based

foundation.
of

They are also the most flexible;

all

Community
philanthropic

they can support a

�- 4w
i
d
e r
a
n
g
eo
fi
n
i
t
i
a
t
i
v
e
s t
o im
p
r
o
v
et
h
e commun
it
y
,f
rom e
c
o
n
om
i
c
d
e
v
e
l
o
pm
e
n
tt
os
o
c
i
a
ls
e
r
v
i
c
e
s
,f
rom r
e
c
r
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�- 5 -

Thus,

this initiative will help community foundations to become all

that

they can be,

and when

that

the communities

this happens,

it is a

fair bet to say

in which they live will become all

that

they

can be as well.
'1'0 sum

it all

combination!
tomorrow.

up,

youth and

community foundations

are a

dynamite

This initiative will help us identify young leaders of
It

will

help

us

recruit

them.

experience in raising money and it will give
wise stewardship of charitable funds.

It

will

give

them

them training in the

It will raise fresh money for

new needs in communities and permanently endow these funds, so that
resources

will

be

there

for

future

generations.

It

will

help

communities to grow and to ease the pain and the suffering of those
who are hurting.

It will enrich the lives of uncounted numbers in

incalculable ways.

It will enable communi ties to face an uncertain

future with an unshakable confidence

in their own ability to deal

with their own problems.
Why Youth?

Why Community Foundations?

answer to these two questions comes
Lincoln.

We

must

remember,

Perhaps

the most

succinct

rom the eloquent pen of Abraham

however,

that

he

wrote

these

words

nearly a century and a half ago, so I have had the audacity to edit
Mr.

Lincoln,

changing

from

the masculine

singular

to

the

plural,

changing "child" to "children", and changing "he" to "they".

So, to

paraphrase Mr. Lincoln:
"Children are the persons who are going to carryon what we have
started.
we

are

They are going to sit where we are sitting, and when
gone,

important.

attend

We may

to

adopt

those
all

the

things

we

are

but how

They will assume control

They are going to take over

our churches, schools, universities, and corporations.
of humanity is in their hands".

think

policies we please,

they are carried out, depends on them.
of our cities, states, and nations.

which

The fate

�- 6 It has been my great pleasure to welcome you to Battle Creek today
for this launching.
the

Council

of

conference

in

building

new

a

A mere 16 months from now,

Michigan

Battle

Foundations

Creek.

headquarters,

In
jus t

will

fact,

be

the

across

in November,
holding

Kellogg

the

way,

its

1992,
annual

Foundation

is

to

an

provide

adequate place for the host committee reception. We look forward to
seeing all of you here again at that time to share good news of your
accomplishments in the Michigan Community Foundation Youth Project.
Thank you very much, and all the best to you as you set out to shape
a brighter future for the young people of your communities and our
state.
JJO/jn 0380N

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�in the United statesl four percent from corporations and 90
percent from individuals.)
3.	

Tim stack will be the first to tell, I am sure, that even
today, in the age of superb professionaliem, Borgess
. Hospital could not long keep its doors open without the
support of the people in this room and thouaands of other
Kalamazoo oitizens who write their checks and thousands more
who give of their time to this splendid institution.

II.	

Where would we be if it were not for philanthropy and the nonprofit
sector?
A.	

Looking at my own life.
I was born in a nonprofit hospital.
I

was educated at two universities that were very dependent on
charitable oontributions and still are today.

I was married in a ohurch.
I

have worked for a university, 4-B, and for a charitable
foundation.

I

I

will probably die in a nonprofit nursing home.

think you probably see a pattern developing here.

B.	

It has been to nonprofit organizations -- and not to government
or to business -- that I have turned for the important things in
my lifez my health, my education, my religious encounters, my
cultural experiences, and human services, not to mention my
employment.

c.	

And, I am not alone.

Balf of our nation's health oare, about a

quarter of our education, a substantial portion of our human
services, most of our arts and culture, and all of our religious
life come from organizations that are neither government (the
publio sector), nor business (the private sector).

2

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                    <text>Remarks by RGM at Press Conference,
June 27, to announce project of
Neighborhoods, Inc.

REMARKS BY
DR. RUSSEL L G. MAWBY
CHA IRMAN AND CHIEF EXECUTIVE OF~ICER
W.K. KELLOGG FOUNDATION
AT THE
NEIGHBORHOODS. INC. NEWS CONFERENCE
41	 ~. KINGMAN AVENUE
JUNE '27. 1985

THANK YOU. MIKE.

I AM DELIGHTED TO BE HERE THIS MORNI NG.

ALTHOUGH SOME MEMBERS OF THE NEWS MEDIA MIGH"r WO NDER WHY WE HAVE
CHOSEN THIS SPOT" FOR A PRESS
WE

AR~

CONFERENCE~

HERE BECAUSE THIS LOCATION IS BOTH A SYMBOLIC AND A

VERY REAL REFLECTION OF MAJOR HOUSING PROBLEMS WHICH FACE OUR
COMMUNITY.

AND. IT ALSO GIVES WITNESS TO A

N~W.

EXCITING AND

AMBITIOUS EFFORT OF PUBL.lC AND PRIVATE PARTNERSHIP V,IHICH WE HOPE
~JILL

QUITE l.ITERALLY CHANGE THE

COM~1UN

FAC~

OF KEY NEIGHBORHOODS IN OUR

I TY .
OF COURSE. SOME WOULD SAY THE FACE OF BATTLE CRtEK IS ALREADY

CHANGING.

INDEED. IT IS.

RENOVATION DO WNTOWN.

WE SEE NEW CONSTRUCTION AND BUILDING

WE SEE THE NEW LINEAR PARK SYSTEM AS IT BEGINS

TO LI NK OUR CITY'S NEIGHBORHOODS. SCHOOLS. AND PARKS.
INDUS TR Y MOVING TO FT. CUS TER INDUSTRIAL PARK .

WE SEE NEW

WE HAVE SEEN NEW

I NTE RES T AND COMMITME NT TO OUR SCHOOL S AN D TO EDUCATIONA L EXCE LL ENCE
FOR OUR YOUNG PEOP LE.
YET. EVEN AS WE LOOK AHEAD TO WHAT THESE CHANG ES WI LL MEA N
FOR THE SPIRIT. THE ECON OMIC LIFE. AND THE FUTURE OF THE CI1 Y. WE
ARE AWARE THAT OUR COMMUNITY STI LL HA S MAJOR PROBLE MS.

�FOR MORE THAN A DECADE
. BATTLE CREEK HAS BEEN CONFRONTED W
ITH
SER
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tTER
IORAT
ION OF HOUS
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-STAND
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SUCH DETER
IORAT
ION TODAY THREATENS THE STRENGTH OF MANY OF
OUR OLDEST AND
DONE?

#
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THAT QUEST
ION

WA~

How AND WHAT CAN BE

NE
IGHBORHOODS
.

ANSWERED WHEN M
IKE DOUGHERTY AND

NE
IGHBORHOODS
. INC
. CA
f
'1E TO THE KELLOGG FOUNDAT
ION SOME MONTHS AGO
.
NE
IGHBORHOODS
. INC.
•PROPOSED AN AMB
IT
IOUS PLAN FOR REV
ITAL
IZ
ING THE
COMMUN
ITY
'S LONGT
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IGHBORHOODS IN A WAY THAT WOULD HELP RESTORE
QUAL
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SK
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SPEC
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ICALLY
. TH
tW
.K
. KELLOGG FOUNDAT
ION W
ILL MAKE A

~AN

OF $550
.000 OVER F
IVE YEARS TO NE
IGHBORHOODS. INC
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TARGETED HOUS
ING REHAB
I
l
ITAT
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ICH INVOLVES YOUNG PEOPLE FkOM THE
CALHOUN AREA VOCAT
IONAL CENTER I
h AC

UA ~

HANDS
-C
lN
. SK
ILLS
-BU
I:
.D
ING

WORK
.
IW
ILL LEAVE ITTO M
IKE AND

O ~ER

DETA
ILS ABOUT TH
E PROJECT
. ITW
ILL BR
ING

TO G
I
vE YOU THE EXC
IT
ING
O E1~ER

THE F
INANC
IAL

�RESOURCES OF PR
IVATE PH
ILANTHROPY
, OUR LOCAL VOCAT
IONAL EDUCAT
IONAL
SYSTEM
, OUR NE
IGHBORHOOD COUNC
ILS
, AS WELL AS C
ITY AND STATE
GOVERNMENTS
.

iTW
ILL POOL THE HUMAN RESOURCES OF THE VOCAT
IONAL

STUDENT
, THE EDUCATOR
, THE SK
ILLED CRAFTSMAN
, AND THE PROSPECT
IVE
HOMEOWNER
.
[HE PRO
JECT REPRESENTS PUBL
IC AND PR
IVATE COLLABORAT
ION AT
ITS F
INEST
. fHE KE
l_LOGG FOUNDAT
ION IS
OF TH
IS I
MPORTANT EFFORT
.

LEA ~

IN E~

TO BE PART

�</text>
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                    <text>COMMENCEMENT ADDRESS BY
DR. RUSSELL G. MAWBY
CHAIRMAN~ W. K. KELLOGG FOUNDATION
AT
SOUTHERN UTAH STATE COLLEGE
CEDAR CITY
JUNE 4~ 1983
I

IT IS A PLEASURE INDEED FOR ME TO BE WITH YOU AT
SOUTHERN UTAH STATE COLLEGE FOR THIS COMMENCEMENT CEREMONY.
WHILE I HAVE KNOWN SOUTHERN UTAH STATE AS THE ONLY PUBLIC
FOUR-YEAR COLLEGE SOUTH OF SALT LAKE CITY AND BECAUSE OF ITS
SPECIAL EDUCATIONAL QUALITY AND DISTINCTIVE

CHARACTERISTICS~

THIS IS MY FIRST VISIT TO YOUR ijEAUTIFUL CAMPUS.
I ENJOYED VERY MUCH VISITING WITH

STUDENTS~

RUTH AND

FAMILIES~

AND

FACULTY MEMBERS LAST EVENING AT YOUR INSPIRING BACCALAUREATE
SERVICE.

I HAVE ALSO KNOWN YOUR

PRESIDENT~

DR.

SHERRATT~

FOR SEVERAL YEARS AND AM DELIGHTED THAT HE IS NOW PROVIDING
LEADERSHIP HERE AT THIS SPECIAL COLLEGE.
A PROUD

TRADITION~

BEGINNING WITH THE

You AT SUSC HAVE

VISION~

COURAGE~

AND

DEDICATION OF THE PIONEERS WHO LAUNCHED THIS INSTITUTION
IN 1897.

THANK YOU FOR LETTING ME BE WITH YOU TODAY.

�To YOU WHO ARE GRADUATING
THOSE ALREADY EXPRESSED.

J

I ADD MY CONGRATULATIONS TO

FOR EACH OF YOU J THIS IS AN OCCASION

LONG AWAITED J ONE OF THOSE INSTANCES IN A PERSON'S LIFE WHEN
YOU CAN HAVE BOTH A SENSE OF SATISFACTION IN PAST ACHIEVEMENTS
AND A SPECIAL EXCITEMENT FOR THE FUTURE,

I FEEL PRIVILEGED

TO BE SHARING THIS DAY WITH YOU,
I WOULD ADD A WORD OF CONGRATULATIONS J ALSO J TO ALL OF

THOSE WHO HAVE CONTRIBUTED IN A SIGNIFICANT WAY TO MAKING
THIS DAY A REALITY,

I THINK FIRST OF PARENTS AND FAMILIES J

AND IN SOME INSTANCES HUSBANDS OR WIVES AND C;1ILDREN WHO SO
OFTEN HAVE SACRIFICED AND SUBORDINATED THEIR PERSONAL INTERESTS
TO YOURS IN MAKING IT POSSIBLE FOR YOU TO STUDY AT SOUTHERN
UTAH STATE COLLEGE AND WHO ARE ENTITLED TO A SIMILAR SENSE
OF PRIDEFUL SATISFACTION ON THIS OCCASION,

AND I THINK J

ALSO J OF ALL THE PEOPLE WHO ARE SUSC -- THOSE WHO HAVE GONE
BEFORE J BEGINNING IN PIONEER UTAH J ESTABLISHING J BUILDING J
AND SUSTAINING THIS INSTITUTION J AND THOSE WHO CURRENTLY
CARRY FORWARD THIS WORK, "TRUSTEES J FACULTY J OFFICERS AND STAFF J

2

�ALUMN
I AND

FRIENDS~

To ALL OF YOU IEXPRESS CONGRATULATIONS

STATE GOVERNMENT
,
AND

COMPLIMENTS~

AND THE PEOPLE OF UTAH THROUGH THE
IR

FOR

OU~

CAN TAKE PR
IDE IN TH
IS

TOO~

HAPPY OCCAS
ION
,
II
IAPPROACH MY ASS
IGNMENT TH
IS MORN
ING W
ITH THE SOBER

KNOWLEDGE THAT NOT ONE PERSON CAME HERE FOR THE PR
IMARY
PURPOSE OF HEAR
ING THE COMMENCEMENT ADDRESS
,
QU
ITE HONEST W
ITH EACH

IFWE ARE

EACH OF YOU HAS A MUCH MORE

OTHER~

PERSONAL -AND MORE IMPORTANT -REASON FOR BE
ING HERE
,
IN APPREC
IAT
ION OF THAT

FACT~

BR
IEFLY UPON YOUR DAY
.

To THOSE OF YOU

HA IT~

ARE TAK
ING

NOTES~

I

PROPOSE TO INTRUDE ONLY
HO~

FROM FORCE OF

MY ENT
IRE MESSAGE CAN BE SUMMAR
IZED

IN TWO LETTERS
: RAND U
,

"R
"FOR RESPONS
IB
IL
ITY
;

"unFOR

UNDERSTAND
ING
,
EACH OF US HAS STASHED AWAY IN MEMORY CERTA
IN L
INES OF

POETR ~

FROM

LITERATURE~

HAVE SPEC
IAL MEAN
ING TO US
.

PASSAGES FROM THE B
IBLE -WH
ICH
ONE SUCH WH
ICH FREQUENTLY RECURS

3

�To ME ARE THESE LINES FROM EDNA ST. VINCENT MILLAY THE WORLD STANDS OUT ON EITHER SIDE
No WIDER THAN THE HEART IS WIDE;
ABOVE THE WORLD IS STRETCHED THE SKY)-No HIGHER THAN THE SOUL IS HiGH.
THE HEART CAN PUSH THE SEA AND LAND
FARTHER AWAY ON EITHER HAND;
THE SOUL CAN SPLIT THE SKY IN TWO)
AND LET THE FACE OF GOD SHINE THRU.
BUT EAST AND WEST WILL PINCH THE HEART
THAT CANNOT KEEP THEM PUSHED APART;
AND HE WHOSE SOUL IS FLAT--THE SKY
WILL CAVE IN ON HIM BY AND BY.
THE WORLD STANDS OUT

NO WIDER THAN THE HEART IS WIDE.

As YOU GRADUATE AND MOVE ON EITHER IN YOUR CHOSEN CAREER
OR TO FURTHER STUDY) OUR WORLD IS CONFRONTED WITH SEVERAL
LARGE) OVER-RIDING) PERVASIVE) VALUE-LADEN PROBLEMS.

As

JUST ONE EXAMPLE) HERE AT HOME WE'RE CONFRONTED WITH TOUGH
CHOICES:

ON ONE HAND) HOW TO REVITALIZE AMERICA'S

FALTERING SOCIAL AND ECONOMIC SYSTEM; ON THE OTHER) HOW
TO RESPOND RATIONALLY AND RESPONSIBLY TO UNPARALLELED

4

�TECHNOLOG
ICAL CHANGE AND THE EVER
-GROW
ING DEMANDS OF A
HUNGRY AND TROUBLED WORLD
.
YOUR TASK IN FAC
ING SUCH CHALLENGES ISCOMPL
ICATED BY
ERRORS OF OM
ISS
ION OR FUZZY TH
INK
ING BY THOSE WHO CHART OUR
NAT
ION
'S COURSE
. A
s NORMAN
MAGA INE~

HAS

O SERVED~

ED
ITOR OF COMMENTARY

PODHORET ~

ONLY

NO ~

AS A NATION~ ARE WE

REAWAKEN
ING TO THE FACT THAT SOC
IAL AND ECONOM
IC PROGRESS
IN TH
IS COUNTRY ARE IMMUTABLY T
IED TOGETHER -AS MUCH AS
GENERAT
ION ISL
INKED TO SUCCEED
ING GENERAT
ION
.

A
s A NATION~

WE AMER
ICANS IN THE PAST 2
0 YEARS HAVE S
IMULTANEOUSLY
FORGOTTEN HOW FAR WE
'VE

WH
ILE BE
ING UNREAL
IST
IC

COME~

ABOU
T HOW FAST WE CAN GO IN TH
E FUTURE
.
FORGET THAT IN

4 ~

MORE THAN 15 PERCENT OF AMER
ICAN

HOUSEHOLDS HAD INCOMES OF LESS THAN
DOLLARS
.

W
EHAVE CHOSENTO

By THE LATE

~

~

INTODAY
'S

THE F
IGURE WAS ONLY THREE

PERCENT
. WH
ILE FEWER AMER
ICANS ARE TRULY POOR TODA

~

AND MORE PEOPLE ARE BECOM
ING MORE AND MORE AFFLUENT
.
AFTER THE SECOND WORLD

AR~

MORE
R
IGHT

FEWER THAN 15 PERCENT OF AMER
ICAN
5

�HOUSEHOLDS HAD INCOMES OF $15 JOOO J IN TODAY'S DOLLARS.
By THE LATE 70sJ MORE THAN ONE-HALF ENJOYED SUCH AN INCOME.

THE REALITY FOR ALL OF US -- AND ESPECIALLY MEMBERS
OF THIS GRADUATING CLASS

IS THAT SUCH A RATE OF PROGRESS

IN THE YEARS AHEAD WILL BE DIFFICULT -- SOME WOULD SAY

You

IMPOSSIBLE.

You

FACE A DIFFERENT WORLD.

GREW UP IN AN AGE WHEN ECONOMIC PROGRESS SEEMED

AUTOMATIC.

You

ARE MATURING IN AN ERA CHARACTERIZED BY

ERRATIC INFLATION AND FALTERING ECONOMIC GROWTH.

You

WERE BORN AT A TIME WHEN AMERICA'S EMINENCE WAS

UNQUESTIONED.

You

ARE MATURING IN AN ERA WHEN ECONOMIC

AND POLITICAL LEADERS INCREASINGLY ARE DISTRIBUTED AMONG
A GROWING NUMBER OF NATIONS J AND AT A TIME WHEN AMERICA'S
LEADERSHIP IS INCREASINGLY QUESTIONED.

You

GREW UP IN AN AGE OF FREER LIFESTYLES.

You

ARE

MATURING IN AN ERA MARKED BY CONFUSION AND UNCERTAINTY
REGARDING TRADITIONAL VALUES AND THE DEGREE OF GOVERNMENT
INVOLVEMENT IN OUR DAILY LIVES.

6

�IN THE WORDS OF FRENCH PH
ILOSOPHER PAUL VALER

~

HTHE

TROUBLE W
ITH OUR T
IMES ISTHAT THE FUTURE ISNOT WHAT IT
USED TO BE
.H

How AND INDEED WHETHER YOU -TODAY
'S YOUNG ADULTS CAN RESPOND TO TOMORROW
'S UNCERTA
INT
IES AND CHALLENGES IS
NOT CLEAR
,

FOR TO BE

LUNT~

ISEE YOU AS PART OF A

GENERAT
ION OF WH
ICH TOO L
ITTLE HAS BEEN
EXPECTED
, WE HAVE BEEN WRONG TO TELL
YOU SHOULD BE GRATEFUL FOR WHAT YOU

AS ED~

OU~

GET~

AND TOO L
ITTLE

CONSTANTL ~

THAT

AND YET HAVE NOT

OFFERED YOU THE OPPORTUN
ITY TO G
IVE IN RETURN
.
AND WE HAVE FA
ILED TO SUFF
IC
IENTLY EMPHAS
IZE TO YOU THE
ROCK BOTTOM REAL
IT
IES OF THE AMER
ICAN SOC
IAL AND ECONOM
IC
S STEM~

A SYSTEM IN WH
ICH WE ALL MUST

LIVE~

AND HOPEFULLY

PROSPER
. TH
IS MAY BE LESS TRUE FOR MANY OF YOU

INDIVIDUALL ~

BECAUSE OF THE MARVELOUS TEACH
INGS AND TRAD
IT
IONS OF YOUR
CHURCH
,

BUT ITISTOO TRUE OF THE LARGER SOC
IETY OF WH
ICH

YOU ARE A PART
,
PERHAPS r1
ICHAEL NOVA

~

IN H
IS

ESSA ~

SUMMAR
IZES THOSE REAL
IT
IES THE BEST
:
7

HTHE AMER
ICAN

VISION~H

�"THE (AMERICAN ECONOMIC AND SOCIAL) SYSTEM DOES NOT
GUARANTEE SUCCESS,

IT DOES GUARANTEE OPPORTUNITY.

IT MULTIPLIES OCCASIONS FOR LUCK AND GOOD FORTUNE.
IT IS AN OPEN) POROUS) HIGHLY MOBILE SYSTEM,
DOWNWARD MOBILITY IS AS CHARACTERISTIC OF IT
AS UPWARD MOBILITY, "

"IN ONE SENSE OUR CULTURE IS COMMITTED TO EQUALITY;
IN ANOTHER IT IS COMMITTED TO INEQUALITY,

IT HOLDS

THAT EQUAL WORK SHOULD RECEIVE EQUAL PAY,

IT ALSO

HOLDS THAT SUPERIOR WORK SHOULD BE REWARDED WITH
SUPERIOR PAY,
TO A JUST WAGE.

IT HOLDS THAT EVERY WORKER IS ENTITLED
IT ALSO HOLDS THAT SOME PERSONS OF

RARE TALENT (OR RARE VALUE) IN WHATEVER MARKETABLE
WAY) MAY RECEIVE REWARDS NOT SO MUCH COMMENSURATE
WITH THEIR WORK AS WITH TH EIR GIFT AND ITS DESI RABILITY. "

WHAT NOVAK IS SAYING IS THAT AMERICA WAS FOUNDED ON THE
PRINCIPLE THAT PERFORMANCE SHOULD BE LINKED WITH REWARDS; AND
THAT THE MARKETPLACE SHOULD PREVAIL,

8

�N

~

THROUGHOUT OUR

COUNTR ~

WE ARE EXPER
IENC
ING THE

NEGAT
IVE RESULTS OF OUR SOC
IETY
'S MOVE AWAY FROM A CLEAR
UNDERSTAND
ING AND COMMUN
ICAT
ION OF TH
IS RELAT
IONSH
IP
BETWEEN SOC
IAL AND ECONOM
IC PROGRESS IN AMER
ICAN SOC
IETY
AND OF THE RELAT
IONSH
IP BETWEEN HARD WORK AND REWARDS BASED
UPON

PERFORMANCE~

TO HUMAN ADVANCEMENT AND PROGRESS
.

YOUR GENERAT
ION
'S AB
IL
ITY TO CREATE A BETTER FUTURE
FOR
MY

UTAH~

VIE ~

FOR ALL OF

AND FOR THE WORLD

AMERICA~

ILL~

BE DETERM
INED NOT BY THE ELEGANCE OF YOUR

IN

RHETORIC~

BUT BY THE TANG
IBLE CONSEQUENCES OF YOUR HARD WORK
; YOUR
UNDERSTAND
ING OF THE

ECONOMIC~

SOCIAL~

AND POL
IT
ICAL FRAMEWORK

OF TH
IS NAT
ION
; AND ON YOUR RECONCIL
INGOLD VALUES W
ITH NEW
EXPECTAT
IONS AND NEEDS
,
III
W
E ARE ONTHE EV
EOF ATECHNOLOG
ICAL R
EVOLU
T
IONTHAT
W
ILL F
IND EACH OF YOU THROWN INTO A TOTALLY NEW WORLD
;
AWORLD DEMAND
ING BOTH TECHN
ICAL SPEC
IAL
IZAT
ION AND BROAD
GAUGED SOC
IAL A

ARENESS~

AND SOC
IAL VALUES
,

JUST A FEW YEARS ,
.
,

9

IN A SPAN OF

�*

MOST OF YOU WILL HAVE COMPUTER TERMINALS IN YOUR
HOMES.

*	 MANY OF YOU WILL BE EMPLOYED I N REGIONAL WORK CENTERS.
SOME OF YOU WILL HAVE PORTABLE OFFICES.

*	 OUR NATION WILL BE CHALLENGED BY GROWING DEMANDS FOR
ECONOMIC SUPPORT FROM THIRD-WORLD J UNDERDEVELOPED
NATIONS.

*	 You WILL FACE COMPLEX J DIFFICULT DECISIONS REGARDING
ALLOCATION AND USE OF CRITICAL NATURAL RESOURCES.

*	 You WILL FIND ROUTINE J DANGEROUSJ AND UNDESIRABLE
WORK TAKEN OVER BY AUTOMATION.

*	 AND J MOST OF YOU WILL LIKELY HAVE TO ATTEND SCHOOL
SEVERAL TIMES -- OR CONTINUOUSLY -- DURING YOUR
CAREERS TO BECOME TOTALLY RETRAINED AS TECHNOLOGIES
EMERGE.

"INTELLECTUAL OBSOLESCENCE" WILL BE A HARD

REALITY IN ALL PHASES OF LIFE.
IN ONE RESPECT J IT WILL ALMOST BE AS IF THE UNIVERSITY
DIPLOMAS YOU RECEIVE TODAY ARE WRITTEN IN "DISAPPEARING INK ."
FOR THEIR VALUE MAY LESSEN J OR DISAPPEAR J IF YOU DO NOT KEEP

10

�THE KNOWLEDGE AND SK
ILLS THEY REPRESENT CURRENT AND UP TO DATE
THROUGH AN INDEL
IBLEAND L
IFELONG COMM
ITMENT TO CONT
INU
ING
EDUCAT
ION
,
EACH OF YOU SHOULD BE PART
ICULARLY CONSC
IOUS THAT WH
ILE
WE AS A NAT
ION ARE COMM
ITTED TO EQUAL
COURSE OF L
IFE SPEC
IAL

ENEFIT~

OPPORTUNIT ~

ADVANTAGE~

IN THE

OR PR
IV
ILEGE DOES

ACCRUE TO SOME OF US
,
~

AS 1
9
8
3 GRADUATES OF SOUTHERN UTAH STATE COLLEGE~

ARE A PR
IV
ILEGED GROUP -PR
IV
ILEGED IN SEVERAL WAYS
,

FIRST~

YOU ARE GRADUATES OF A D
IST
INGU
ISHED INST
ITUT
IONWH
ICH HAS
AD
IST
INCT
IVE RECORD AND TRAD
IT
ION OF SERV
ICE
,
THOSE WHO ARE PR
IV
ILEGED TO BE COLLEGE GRADUATES MUST
ASSUME A SPEC
IAL RESPONS
IB
IL
ITY FOR THE FUTURE OF THE
IR
ALMA MATER
.

FOR EACH OF

OU~

THAT MEANS SOUTHERN UTAH STATE

SHOULD ALWAYS BE OF SPEC
IAL IMPORTANCE IN YOUR L
IFE
. IT HAS
SHAPED YOU IN WAYS YOU DO NOT NOW AND MAY NEVER FULLY UNDERSTAND
,
ITHAS TESTED YOUR INTELLECTAND YOUR
YOU TO THE R
ICHNESS OF CAMPUS

LIFE~

11

PERSEVERANCE~

INTRODUCED

AND DEVELOPED POTENT
IALS

�YOU DID NOT KNOW YOU HAD,

IT HAs HELPED YOU DEVELOP YOUR

JOB SKILLS J FOCUSED YOUR AMBITIONS J AND OPENED YOUR EYES
TO THE WORLD BEYOND UTAH.

IT HAS TAUGHT YOU TO COPE J AND

IT HAS HELPED YOU TO SUCCEED,

NEVER FORGET -- THIS COLLEGE

HAS CONTRIBUTED IMMEASURABLY TO YOU AND TO THE HEALTH AND
WELFARE AND PROSPERITY OF THIS REGION J YOUR STATE J AND THE
NATION,

NEVER FORGET -- IT IS THE GLORY OF THIS COLLEGE

THAT IT BELONGS TO EVERYONE AND TO NO ONE.
FORGET J YOU MUST CARE ABOUT ITS FUTURE.

AND J NEVER

ALL WHO TREASURE

THIS COLLEGE NEED YOU AS STRONG FRESH ALLIES IN THE CAUSE
OF QUALITY EDUCATION.
SECOND J YOUR EDUCATION HAS BEEN HEAVILY SUBSIDIZED BY
THE PEOPLE OF UTAH AND THE UNITED STATES.

WHILE YOU HAVE

PAID A HIGH PRICE IN TERMS OF TIME J ENERGY J AND DOLLARSJ
NONETHELESS J THE EDUCATION WHICH YOU HAVE RECEIVED HAS
REQUIRED SUPPORT FAR BEYOND THE FEES YOU PAID,

THESE FUNDS

HAVE COME FROM PUBLIC SOURCES J THROUGH TAX MONIES AND PRIVATE
BENEFACTORSJ INCLUDING ALUMNI J INDIVIDUALS J FOUNDATIONSJ AND
CORPORATIONS.

IN A SENSE J THEN J ALL OF US WHO ARE THE

12

�BENEF
IC
IAR
IES OF H
IGHER EDUCAT
ION SHOULD IMPOSE UPON
OURSELVES A L
IFELONG INDENTURE TO REPAY THE PR
IV
ILEGE
BESTOWED AND TO ENSURE S
IM
ILAR OPPORTUN
ITY FOR THOSE
WHO W
ILL FOLLOW
,

IV
WH
ILE THE PROSPECTS OF AN UNKNOWN FUTURE MAY BE
THE CHALLENGE

SOM ER~

AND THE POTENT
IAL -OF TOMORROW ARE AS

DEMAND
ING AND AS EXH
ILARAT
ING AS EVER
.

IN AN AGE WHEN

B
IGNESS AND COMPLEX
ITY SEEM CHARACTERISTIC~

IT
'S IMPORTANT

TO MA
INTA
IN A PROPER PERSPECT
IVE
. WHEN THE REAL
IT
IES OF
THE EVERYDAY WORLD SEEM ALMOST'
OVER

HELMING~

IF
IND THE

FOLLOW
ING A USEFUL REM
INDER
:
IAM ONLY

ONE~

ICAN
'T DO

BUT IAM ONE
;

AND WHAT ICAN

DO~

IOUGHT TO DO
;

AND WHAT IOUGHT TO

DO~

BY THE GRACE OF

IFYOU
'VE TAKEN COMPLETE
LETTERS

ICAN DO SOMETH
ING
;

EVER THING~ UT

NOTES~

GOD~

IW
ILL DO
,

YOU HAVE RECORDED TWO

Rl
i
t THEY SEEM TO POSE A QUESTION SO LET
'S NOW
13

�UR
. You ARE

REVERSE THEM INTO A DECLARAT
IVE STATEMENT
COMM
ITTED TO UNDERSTAND AND TO RESPOND
.
IN TOO MANY FACETS OF OUR

LIFE~

BOTH IND
IV
IDUALLY AND

AS A NATION~ WE SEEM TO HAVE LOST SOMETH
ING OF OUR SENSE OF
PURPOSE~

OUR

SELF CONFIDENCE~

To THE EXTENT TH
IS BE

TRUE~

OUR D
IRECT
ION AND COMM
ITMENT
.
ITCAN BE REMED
IED ONLY BY THE

DEEDS OF IND
IV
IDUALSWHO -IN WHATEVER THE
IR ROLE AND IN
EVERY D
IMENS
ION OF L
IFE -UNDERSTAND AND RESPOND
.

IT
'S

NOT ENOUGH TO UNDERSTAND OR KNOW
; WE MUST ALSO DO
.

IFEACH

OF US W
ILL DO WHAT WE CAN DO AND OUGHT TO

DO~

WE W
ILL INDEED

BE SERV
ING MAN
'S H
IGHER PURPOSE
.

To EACH OF YOU IN TH
IS CLASS OF

~

GODSPEED IN YOUR

PROFESS
IONAL CAREER AND -MORE IMPORTANTLY -IN YOUR
PERSONAL L
IFE
.

14

�</text>
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                  <text>&lt;a href="https://gvsu.lyrasistechnology.org/repositories/2/resources/432"&gt;Russell Mawby Papers (JCPA-01). Johnson Center for Philanthropy Archives&lt;/a&gt;</text>
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                    <text>Remarks by Russell G. Mawby at
Annual Conference of Council of
Michigan Foundations, Detroit, MI
June 4, 1987

RUSSELL G. MAWBY
CMF-DETROIT METROPOLITAN AREA
MEMBER'S MEETING
OMNI INTERNATIONAL HOTELLANDMARK BALLROOM
JUNE 4, 1987
4:30 P.M.
SUGGESTED REMARKS
'AS BEEN MY PLEASURE TO WORK WITH
6"'C~-e-.e ---

MANY OF YOU ATO
MICHIGAN.

~N C R E A S E

--; " £11'&gt;
~

PHILANTHROPIC RESOURCES IN THE STATE OF

HE COUNCIL OF MICHIGAN FOUNDATIONS' BOARD OF

TRUSTEES ADOPTED THE GOAL TO INCREASE PRIVATE AND COMMUNITY
FOUNDATION AND CORPORATE GRANTMAKING RESOURCES IN THE STAT L -~

1-9.85".

THE NEED TO INCREASE RESOURC S WA S AND IS APPARENT.

RESEARCH INDICATES THAT MOR
RESOURCES AND TIME IF ASKED.

'"

C...lt't-----'

PEOPLE WOULD GIVE OF THEIR

.

~ ,..

IN·-R-E-G-E-N-T-YEAR-S-, - MO R-E\mVr RNMENT

NATIONAL ASSOCIATIONS, SUCH AS INDEPENDENT SECTOR

AND THE COUNCIL ON FOUNDATIONS, HAVE ADOPTED NATIONAL GOALS AND
STRATEGY TO INCREASE PHILANTHROPY AND PLAN NATIONAL MEDIA
CAMPAIGNS TO SUPPORT THE EFFORT.

TED TAYLOR, A BOARD MEMBER OF

INDEPENDENT SECTOR, WILL BE SHARING MORE WITH US IN THE COMING
WEEKS ABOUT INDEPENDENT SECTOR'S "DARING GOALS FOR A CARING
, /' SOCIETY," AND WHA~ THIS WILL M~EAN FOR MICHIGAN.
~ 0/
&amp;0.;/ P~.P---9-- ~ a- ~. .f-/'---'---tl~ C O M M U N I T Y FOUNDATIONS HAVE GROWN IN NUMBER AND SIZE IN THE

STATE.

CURRENTLY, THERE ARE 32 COMMUNITY FOUNDATIONS IN THE

,

J ~

RE-P-R.ES-~-T-A-T-l\LE-S-H-AV-E-R-E-S-PitN1)t:1Ji()Lt:in-s-t~T:r-cm--A-&amp;VANT-,ts;Uf&amp;tJ S TO
F~T1~NS.

~

�STATE.

MANY OF YOU ARE ACTIVELY INVOLVED WITH THE COMMUNITY

FOUNDATION FOR SOUTHEASTERN MICHIGAN WHICH HAS GOTTEN OFF TO A
SUCCESSFUL START.
MORE CORPORATIONS ARE LOOKING AT ESTABLISHING AN ORGANIZED
GIVING PROGRAM OR FOUNDATION, AND IN SOME CASES GIVING MORE.

dvt
(h1f1

r&gt;o,/'"

9r/v""'

STRATEGY

CMF HAS UNDERTAKEN THIS PROJECT WITH VOLUNTEERS
SUBSCRIBE TO THE GOAL.

HO ENDORSE AND

THE STRATEGY IS BASED ON INDIVIDUAL

TALKING WITH INDIVIDUAL, OR PEER TO PEER.

IF AND WHEN

CONSULTATION OR WRITTEN INFORMATION IS DESIRED, CMF WILL BE
CALLED IN.

THIS STRATEGY RECOGNIZES THAT AN ASSOCIATION, LIKE

CMF, CAN HELP

~

-E J THE CLIMATE AND

N6 MAINTAIN TECHNICAL

INFORMATION ON THE "HOW-TO'S", BUT THE REAL POINT OF INFLUENCE
IS WHEN ONE COLLEAGUE OR FRIEND ASKS ANOTHER ABOUT HIS GIVING
PROGRAM OR FOUNDATION.
ACCOMPLISHMENTS TO DATE
- CMF HAS PUBLISHED A BOOK, ESTABLISHING A CHARITABLE
FOUNDATION IN MICHIGAN, WRITTEN BY DUANE TARNACKI, AN
ATTORNEY WITH CLARK, KLEIN AND BEAUMONT.
COPIES HAVE BEEN SOLD TO DATE.
ISSUED JUNE 15TH.

THREE HUNDRED

THE FIRST UPDATE IS TO BE

�-PUBL
ICAT
ION OF THE BROCHURE
, "F
IVE BLUE
-R
IBBON WAYS TO G
IVE
../
	

AWAY YOUR MONEY
,
" HAS BEEN W
IDELY C
IRCULATED THROUGH THE
STATE AND ISAVA
ILABLE IN BULK
. FOR USE IN WA
IT
ING ROOMS
-ATTOR

~);r~~ ~~i s T s .

I UNDERSTAND MULT
IPLE

COP
IES ARE AVA
ILABLE TODAY ON THE D
ISPLAY TABLE IFYOU WOULD
L
IKE A SUPPLY
.
-Two CHAR
ITABLE G
IV
ING SEM
INARS HAVE BEEN HELD FOR ATTORNEYS
,
ACCOUNTANTS
, F
INANC
IAL PLANNERS AND THE
IR CL
IENTS
. THE
F
IRST
, HELD IN BATTLE CREEK AT THE END OF APR
IL
, AND THE
SECOND
, HELD IN DETRO
IT LAST WEEK
, ATTRACTED MORE THAN 1
5
0
IND
IV
IDUALS
.
SPEC
IAL THANKS GO TO DUANE TARNACK
I
, MAR
IAM NOLAND
, R
JCHARD
~tf W

C9NNELL
, AND LEONARD SM
ITH FOR THE
IR PART
IC
IPAT
ION ON THE
FACULTY
.

LANS ARE IN THE WORKS FOR THREE ADD
IT
IONAL

SEM
INARS TH
IS FALL IN DETRO
IT -OCTOBER 1

AND IN GRAND

RAP
IDS AND THE M
IDLAND
/SAG
INAW
/BAY C
ITY AREA
.
-I SUSPECT THAT NEXT YEAR
'S EFFORTS W
ILL INCLUDE FURTHER WORK

W
ITH POTENT
IAL DONORS 0 INTERESTTHEM IN TH
INK
ING ABOUT

/

ORGAN
IZ
ING THE
IR G
IV
IN ,WHETHER ITBE A D
IRECT G
IFT
,
CREAT
ION OF A PR
IVATE 1
0UNDA
T
IONOR COMMUN
ITY FOUNDAT
ION
FUND
, OR PERHAPS
, BEG
IN
ING A CORPORATE G
IV
ING PROGRAM
.

~

~~

.~

~ .~

~r~cf) ~

~~~

1~

�ITISOUR PLAN TO WORK W
ITH ALL OF YOU TO BR
ING THE MESSAGE OF
WHAT CAN BE ACCOMPL
ISHED W
ITH CHAR
ITABLE RESOURCES TO THE
ATTENT
ION OF THE MED
IA IN OUR STATE AND TO WORK W
ITH OTHER
STATE ASSOC
IAT
IONS
, L
IKE THE M
ICH
IGAN STATE BAR ASSOC
IAT
ION
,
BANKERS ASSOC
IAT
ION AND ACCOUNT
ING ASSOC
IAT
ION
, TO SPREAD THE
MESSAGE
.

1
/
~ (
~ ~ "-~, ~) ---P~ "" ~ .}-?
"~

MESSAGE

-G
IV
ING ISGOOD
".
.
.
-R
'

c
-

~~

....n
•

"
l
)
'
.
'
.
.

~

-G
IV
ING EHANC S SOC
IETY AND HELPS OU TOO

C
\

o

~

.
.
:
-

-THERE ARE METHODS TO G
IVE WH
ICH ARE TO YOUR TAX ADVANTAGE

v
.
.--JL

~ WELCOME YOUR SU

-.~ ~~ f-t~ ~~ ~

ESTIONS AO ~~~;FURTHER ~H E S E E
FFORTS
.

NOTE
: R
u
s
s
, YOU MIGHT WANT TO ADD TO THESE COMMENTS WITH
THOUGHTS ON ANY OF THE FOLLOW
ING
:
-YOUR PERSONAL COMM
ITMENT TO THE GOOD THAT G
IVING CAN
ACCOMPL
ISH
-ILLUSTRAT
IONS OF G
IV
ING IN BATTLE CREEK THAT HAVE
ACT
IVATED COMMUN
ITY DEVELOPMENT AND ENHANCED QUAL
ITY OF
L
IFE (BOB M
ILLER
)
.
-MENT
ION OF THE STUDY AT BOSTON COLLEGE ON "WEALTH AND
PH
ILANTHROPY
" SPONSORED BY THE T
.B
. MURPHY FOUNDAT
ION
CHAR
ITABLE TRUST OF BLOOMF
IELD H
ILLS (
INFORMAT
ION
BROCHURE ENCLOSED
)

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                    <text>EDUCATIONAL PRO RAMS

R TOMORRaT' S A · I CULTURE

Russell r. . Me. by
Vice Pre i dent - Pro ama
W. K. K ~llo ~o undat i o n
J we

5, 1966

To b
you f or t hi s openi
i nar ses s i on i s or
person 1
ple ure
d
rofe ssion pr ivileg . Cert i nly i n
r i cultur 1 c i r cl s
no topic is ore timely th n th t t o lhich this Semin
is dir ected . In
as s as in r he
r icultural s een , both do estically nd i nt rnationally,
the st r ngth nin of educ tion 1 ro ams for
i cul t ur to ay nd
pr i or i ty challen e .
tomor.o.l i s
In r ec ent months I have had
quent contact with Dr . Fr eh , di cuss ing
mut ual i nt r es t s relatin to
chnical ed ucati on in agri cul t ure . I had r .ad
the SUIIIr.l y Paper and Proeee in 'S a 1 st ye ar 's Seminar in rhi ch
ny of
you
rt ci p te . An you
lOW, our Foundat i on ha prior ity ro
inter at~ i n
i cult ure and i n educ at ion . Mos t r cent ly
have been
particul rly i nter nt ed i n '~e clmic 1 ducati on &amp;1d in t he c
unity colle e
d commitm nt
mov ment e Ther e or , both 'bec u e of my er s onal background
and bec us e of our Foundati on inter t , i t wa s i nevitabl that lhen Vern
cont ct ed m I could not resi t t he 0 portuni ty to be with you on t hi s
occ i on . My only re et is th t hi l e I had originally intend d t o b
here t hro h t h
ull S minar schedule , recent de Y 10 ents make it
nec e sary f or m to mis all but t he e ly portion of t he Seminar pr o l'
B a s ur d , how v 1', that I ill wa i t ith inter e t t he Pr ceedi ngs of
your full d liber ations .
At t he out s t I ould shar with you t he word of co endat i on I h v
al ready expresse to your Plann i n~ C i ttee.
'irst, I
r e seJ wi v1
de available
t he 1 alth 0 opportuniti e no... or in the pr ocess of b e Inz
to youn
ople in Minne sota i t r e t ed in a ricultur. Representation i n
t his S i nar is t he most obviou evidence of i nter st an concern f or
r icult 301 educat i on with t h secondary educational 3YD~ , ax a
vocat 'onal-technical s chool s , j uni or colleges, t he Univers ity of
Minn s ot 3.,bus in ss and indu try , and arm i nterests 11
t i cipa ting .
In few tat s could such a rang of entities i nter sted in
icul t ural
educ ation be i dent i fi ed . Second nd most s igni icant, and t he t uly
unique characteri stic of thi meeting , is t hat r epre s entatives of all
t he se int re sted ntities are meet in her e together to lork to I'd the
mos t e ffecti v
d ef f i cient pattern for use of
source t o t h common
go 10 1m roved technical educat i on pro r ams for a i cult ure . To my
knowl dge nowhere els e ha s such ee ting tOGet her been a cc
li sh d to t he
de ee you have been ucc e s sful i n s o doing i n your S i nar I n t year and
i n t his ~ sion just convenin . My compl_ ents to you u on thi s s i gni ficant
stc .
Fro your r i nted pr ogr am , t he urpose of t hi Seminar as s ecifi ed by
yo
Planni ng Commi t t ee i s t o provide bett er understandin of t he phi l os ophy,
or "an i zat i on and cont nt of area vocat ional- technica sc hool and junior

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l
ieb1
e.
p
lo
yr
s
,o
f cou
r
s, ax p
a
r
tic
u
l
a
r
l
y pp
r c1a
t
i
v o
ftr i
n
i
n
pr
o S0 t
h
isso
r
t. Op t
i
o
nllymany b1
ending
s0
't
h
e
s t 0a
l
te
rn
a
t
i
v
e
s
ro
bb1
y c
o
,b
i
n
a
t
l
o
no
fv
a
r
iou
sp
at
t
e
rn
s
,o
fd
i
f
f
e
ring
p
pren
t. F
1 ng
th
sa
n
dfo
rd
i
f
f
e
rn
tlev
e
l
so
fr spon
s
ib
i
li
t
y
,w
i
ll b
en
ec
essa
ry.

�..- -

i
n
a
l
l
y
, 1t ec
omm
e
n
t uo
nc
e
r
t
a
i
n sp c
t
so
risu
e
si
n
t
e
c i
c
a
l du
c
at
i
o
n l
i
chse
t ly
, bo
t
hi
nr 1t
i
o
nto
"
r
i
c
u
l
t
u
r
a
l
l
yr
e
l
a
t o
c
cu ti
o
n1 ro s
.
1
.
	

irt c
oc
e
r
ni
s1
iht
cu
lu
r
a
l
t
e
c
h
n
i
c
a
ledu
c
a
t
io
n
. A
sI su
rv
eyt
h
en
a
ti
o
n
a
ls
c
en
e,t
h
i
s
i
c
r
i
ti
c
a
lc
on
e n
. ou
inth
eb
e
s
tpo i
t
' toc
tv tot
h
e nn
e
sow s
i
tu
a
t
ion
.
Lt e e
lbo
rte t
h
i
sco~c e

n

n
t

o
n
ly h
r r. re
n
c
e o
i
n
ts

n
t0 . t e
d
-r t ni
v
e
ri
t
y
. I
n
i.
la
t
rt
o
r
s dc
o
l
l o
f
i
c
u
l
t
u
r
o
ffi
c
i
a
l don
o
t ev
id
en
c
e r
i
o
u
scoc
e
r
no
ra n
sco
f
r sp
on
s
i
b
i
li
t
y 0 t chn
i
c
a
l edu
c
a
tioni
n i
c
u
l
tu
r. I
n
~om
in
s
t
an
c
e
sthy ss
ume r
e
so
n
s
i
b
i
l
i
t
yr
e
ltiv
etot
e
a
chr
t
r
a
i
n
i
n
d vnt ep
r a
rt
i
o
n0 s ec
u
r
r
i
c
u
lr a
tri
a
l
s
.
o
s
t
	c on
ly
,h
ow
ev
e
r
,t
h
i
sr
e
spos
i
b
i
l
i
t
yt
ei
n
a
t
e
swenth
e
r
sonw
h
o my b
eatcc
h
e
ri
nt c
h
n
i
c
a
l ri
c
u
l
te cop
l
e
t
e
s
h
i
s
i
c
u
l
t
u
r d e r
o
g
r
n
iv r
s
i
t
yfc
u
l
t
yu
su
a
l
ly
f
in
dr
e
s
e
a
r
cho
r adut
et
cc
h
in
g mo
r
ech
a
l
l
eng
ingth
an
t
t
e
n
t
i
o
nt
ot
e
c
h
n
i
c
a
ledu
ct
i
o
n
. h
il
eI
no
t su
g
g
e
s
t
i
n
t tth
eu
n
i
v
e
r
s
i
t
ys
hou
l
dn
e
c
e
s
s
a
r
i
l
ycondu
c
tt c
h
n
i
c
a
l
t
r
in
in
gp
r r s n i
c
u
l
t
u
r
,i
t
doss tht t
t
e
r
s0
th u
a
n
t
i
t
ya
n
d a
l
i
tyo
ft
e
c
h
n
i
c
a
lcdu
ct
i
o
nin
i
c
u
l
t
u
r
ea
pr
e
p
r
i
a
tl
yau
n
i
v
e
r
s
i
t
ycon
c
e
rn
.
T
h
ec i
t
en
tb
yc u
n
i
t
yc
o
l
lg
eat
ot
e
c
hni
c
a
l du
ca
t
i
o
n
i
sl
s
oa con
cr
n
.I
ne
n
e
r
a
l
, jun
io
rc
o
l
l
ee in
i
s
t
rt
o
r
n
o
tu
su
a
l
lyt
rin
e fo
rt
e
c
h
n
i
c
a
ledu
ca
t
i
o
n
. Of
tnth
e
r
e
s
s
u
r
e
so
fth
elo
c
a
lc u
n
i
t
ya
r
es
t
r
oe
s
tf
o
rc
o
l
lg
l
l
e
lp
ro am
s
, in
c
ea
r
t
i
c
u
lt
el
e
a
d
e
r
so
fth
e co un
ity
p a
o
f
t
e
nh
av
e e
a
t
e
s
tcon
c
e
rn o
rc
o
l
l
e
g
ep
rp tion
. T
echn
i
c
a
l
ro am
sa
ru
su
a
l
l
y en
siv
ei
nt
e
rm
s0
u
ip e
n
tand
f
a
c
i
l
i
t
i
e
s
.S
t
afi
ni d
iff
ic
u
l
t en
ro
llmn
t
s
b
elow
.
e
a
son su
c sth
e
s
e
,t
h co i
tm
en
tbyco un
i
tyc
o
l
lg
e
s
F
o r
e
chn
i
c ed
u
ctioni
n r
i
c
u
l
t
u
r
e ybelim
i'
e
d
.
tot
F
ina
l
l
y
, 1t
m
e
n
t
i
onthe c i
t
e
n
tt
o i
c
u
l
t
u
r
a
lt
rn
in
i
nvo
c
a
ti
o edu
c
a
ti
oc
i
r
c
l
e
s
. T
h
e0 o
r
t
u
n
i
t
lsr
e
p
rs
e
n
t
ed
byth
e o
ct
i
o
n
a
lEdu
c
at
i
o
nA
c
t a
r t
r endou
s, 'Th
e
r i
st
h
c
u
l
t
u
r
a
l1ad
e
r
s
h
i i
nth
i
I
nm
u
ch n
ew ed
e
r1 l
e
g
il
a
ti
o
n
,
t
h
e
r
ei at
end
e
n
cyto
h
as
i
z n
ewp
ro
dt
oavo
idth
e
s
tb
lish
e
d tru
c
t
u
reo
ro
r izt
i
o. I
nth
ec p
l
e
xe
l n
t
h
iss
i
t
u
a
t
iont
h
e
r i
sa u
eti
o
n0 co it en
t invo
c
a
ti
o
n
o t
o
nc
i
r
c
l.t
o rc
u
l
tu
r
a
ledu
c
at
i
on
, d
obv
iou
du
cti
c l
e
ng
eto ic
u
l
t
u
r edu
c
at
o
r
s
.
2.
	 Te
L
a
nd
-r
an
t o
l
l
eg
e
so
fA"
r
i
c
u
l
t
u
r
eint
e
c
h
n
i
c
a
l
cdu
ct
i
on d t
ob
ec
l
a
r
i
f
i
e
d
. e
r
t
a
in
ly t
h
er
e
sou
r
c
e
so
f
t
h
e
s
ei
n
s
t
i
t
u
t
i
o
n
si
nt
e
a
c
h
in
g
,r
e
sa
r
chand x
t
e
n
s
ionr
e
p
rs
e
n
t

�-8th
e
a
t
e
s
tc
o
l
l
e
c
ti
o
no
f
icu
l
tu
r
a
lta
l
e
n
t and ex
p
e
r
tisei
n
ho
ft
h
es
tte
s
. Th
eri
c
hn
esso
fsu
chre
s
ou
r
ce sho
u
ldb
e
vi
l
a
b
l
ea
pr
or
it
e
l
ytop
ro
o
ft
e
c
h
n
i
c
a
l duc
a
t
i
o
ni
n
ic
u
l
t
u
r
. T
h
e ro
l
e y beint tr
a
in1 o
fte
acer
s
,
in
s
e
rv
i
cetr
an
i
n fo
rte
chn
i
ca
lf cu
l
ty
, se
c
i r ou
r
ce
si
n
cu
r
r
ic
u
l
um d
ev
e
l
o
pm
en
tand i
n
s
t
r
u
c
t
i
o
n
, co
n
t
i
n
u
i
n d
i
s
s
emi
nt
i
on
l
.
ed , n
d p
l
a
c
:
t: t
e
c
lm
i
c tu
dm
t igh
t
o n
e know
a
s
s b
l e
r
i
o
d
i
c l
yo
rby i
n
t
e
r
e
s
t cup o
rtr ning
vi
l
h
I
eo
nl
ya
t un
iv
er
s
i
t
yrese
a
r
chc
e
n
t
e
r s
a
t
o
f
r
e comp
rh
e
ns
iv t
e
chnca
l
,t
r
i
n
i
n
g
. Inany v
en
t
,t
o
th
e
ir o
s
su
r
eq
u
a
l
i
t
yi
ne
chn
i
c edu
c
a
t
i
onovrt , r
e
s
o
u
r
c
e
so
f
c
o
l
l 80
i
c
u
l
t.I: o
tb
e
i
nf
u
l
l
yu
t
i
l
i ed
.

3.
	At i
r
dcon
ernre
la
te
stoq
u
a
l
i
t
y0

tec nic~

s
t
i
o
n
sh
e
r rl
a
t
et
ot
h
ede~ ee o
fsp c i
ztioni
nth
e
t
r
a
l
.n
in p
ro am
,i
d
e
n
t
iictiono
fp
o
s
s
i
b
l
eco
r e
l
em
en
t
s
w
h
ic
h ~ b
ec
c
t
e
r
i
s
t
i
co
f numbe
ro
fd
i
f
f
e
rn
tt chn
i
c
a
l
i
e
l
d
a
,len h0 t
im
erequ
ired o
r p
a
r
ti
c
u
l
a
r ro
g
r ,th
e
invo
lv
eet 0 indu ~ y rp
r
e
sn
t
a
t
iv
e
si
nl
ann
in, dt
h
e
o
v
i
sionf
o
r rc
t
i
c
a
l ~o exp
e
r
i
e
n
c
e
.
pr

nt
h e o
f
'c
u
r
r
i
cu
lumt tt
h
e
r
e ou
ld se
emtob
e
I
tL
ai
pr
t
i
c
u
l
a
ro
p
p
o u
n
i
t
yf
o
rinn
o tionand e
r
et
t
v in
i
tia
tiv
e
.
T
o
oof
t
enw s
e
t
t
l
ea
lm
o
s
tau
t
oa
t
i
c
a
l
l
yi
n
t
otwo
y
e
a
r
, on
e-yar
,
s
i
x
-m
on
t
hb
l
ock
so
ft
im
ewh
en qU
i
t
ed
i
f
f
e
r
i
nt
im
ingm
igh
tb
e
p
o
s
s
i
b
l
e. e s
t
e
r
eo
typ
eth
e ntu
r
e0 on
-c u ando
ff
c
ampu
s
e
l
emen
t
so
ft
h
etri
n
in expr
in
c
e. Th
e
r
ei
sf
r e
n t
i
on t
n
c ~' iculum a
n th
ef i
l
u
r
etod
e
v
e
l
opapp
ropr
i
a
t
eo
c
cu
p
a
tio
n
a
l
i
n
t
e
rr
e
l
a
t
i
o
n
sh
ip , andl
.nv
o
l
v
emen
to
f indu
s
ti re
p
rs
en
t
a
t
i's
l
anni
dcondu
c
t
i
nt
e
chn
i
c
a
lp
ror s ayb
ee
ss
e
n
t
i l
y
inp
s
t
e
r
i
l
e
.

4.
	

o
f cou
r
s
e
, ist
h
eu
l
t
imt d
e
t
er i
n
a
n
t0 qua
l
i
t
y
.
atc
h
n
i
c
a
l
v
oc
a
t
i
on
a
lscho
o
l
s dj
u
n
i
o
rc
o
l
l
ee
s
owc n e
e
f
f
e
c
t
i
'C
ly s
t
a
f
ffo
rtchn
i
c
a
lp
r
og
r sin i
c
u
l
t
u
r
e h
a
t
a
r
et
h
es
t
a
f
f
i
n
greq
u
ir e
n
t
s o
rt
hb
a
s
i
co
r co
r
eel
em
en
t
s
o. t
e
c
lm
i
c
a
l i
c
u
l
t
u
r
ec
u
r
r
i
c
u
l
um . em
'c
anth
ee
s
s
e
n
t
i
a
l
se
c
i
a
l
t
yt
a
f
f qu
i
n
tnb ro
v
id
ed
a
t ih
tb
eth
e
L
a
n
d
-r
a
n
tCo
l
l
eeo
f .i
c
u
l
t
u
r
e' ro
l
eand 1 t ih
tb
eth
i
nu
s
t
r
i
a
lcon
t
r
i
b
u
t
i
o
s:
'
a
.
i
'
f
i
r
-n
ed
St
u
d
i
e
s0 jun
io
rc
o
l
l
c
"
c dt
e
c
h
n
i
c
a
lf
.c
u
l
t
ye
r
s
onn
e
l
ind
ic
a
tet
h
a
to
n
e0 t
h
e
i
r ret
e
s
tconc
e
rn
si
si
n
t11c
tu
i
s
o
ltion
. A
se re
ss dbyjun
io
rc
o
l
l
e
g
et
e
a
ch
e
r
s
,"
ou
r
i
n
t
e
l
l
e
c
t cp
i
to
.
li
sno
tb
e
ingrep
ln
i
sh
ed.
"P
e
rh
asto
un
i
z t
h
i
s
'
ci
t
i
n
a
t
i
vl
yr
i
l
lr
o
v
ie n
ew
e
co
in
s1h
t
si
n
t
os
t
a
f
f
i
n t
e
r
n
a
t
i
v
e
s
.

e
It dc
o
n
c
e
rnin e
Ar
chn
i
c 1 du
et
i
o
ni
st ei
n
t rn
a
l
a
t
i
o
nh
i
p
so
ft t chni
c
a
.
la
cuty l
i
t
ho
t
h
e
r ac
u
l
t
y
rl
i
s a
p
es
o
n
n
e
'
l
.
. T
h
i
nmu
s
tb
er
e
a
l
i
s
t
i
c
a
l
l
ycon o
n
tedbo
th
b
y admi
n
it
r
a
t
i
o
n ndby vo
cti
o
n
a
l du
et
i
o
n
e
r
a
.

�f

- 9-

I
tw
o
u
l
d app
e
a
rth
a
tt
h
et
r
a
d
i
t
i
o
n
a
lp
a
t
t
e
r
n
s0 ta~~in ~o
t
e
c
h
n
i
c
a
ledu
c
a
t
ionw
i
ll b
e in
ad
e
qu
a
t
et
ome
e
tc
u
r
r
e
n
tand f
u
t
u
r
e
n
e
ed
s. T
h
ech
a
l
l
eng
et
ot
h
o
s
ei
npo
si
t
i
o
n
so
fl
e
ad
e
r
sh
ip
r
e
sp
on
s
ib
il
i
t
yw
i
l
lb
et
ocop
ew
i
th ta~~in p
rob
l
em
s th
rough
n
ewa
n
dd
i
s
t
i
n
c
t
iv
eapp
ro
a
ch
e
s.

5.
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                    <text>"Ox Yokes and Whippletrees"
Keynote Remarks
Dr. Russell G. Mawby
Chairman and Chief Executive Officer
W~ K. Kellogg Foundation
Battle Creek Investment Growth Corporation
Second Annual Fund Breakfast
June 6, 1984

Thank you, Dale.

I am particularly pleased to be here this

morning, and to be part of this, the Second Annual Breakfast
focusing on the economic future of greater Battle Creek.

Its simply great to look out in the audience this morning and
see many of this city's best friends and most spirited
leaders.

Your energies and actions have helped Battle Creek to

reach a number of its most challenging goals in recent years.
For that we all owe a debt of gratitude.

�Isn't it also great to see the new spirit of progress and
achievement in our community?

Parking this morning may have

been somewhat of a problem for us ... but what a change we are
going to see in the downtown over the next two years!

*

A new five-deck public parking structure convenient to

the Michigan Mall and to McCamly Square.

*

The new Kellogg Corporate headquarters building.

*

Downtown redevelopment efforts involving the Michigan

Mall, the linear park, new restaurants, and, hopefully, new
businesses.

You should all take pride in the fact that we haven't let our
downtown die ... in the recognition backed by commitment ... public
and private ... that a community needs a l1heartl1, or a center, in
order to perceive itself as an entity.

We are going to have

quite a different downtown than we have had in the past, but it
will be even more vibrant, and even more central to the future
of greater Battle Creek than it ever has before.
2

�We know that the challenges are not over for Battle Creek.

We

still have a 13 percent unemployment rate in our community -one of the highest in Michigan in spite of the turnaround in
the automobile industry.

We continue to face the crucial

challenge of diversifying our local economic base ... of drawing
more and different industries to our community; of creating new
jobs ... and jobs that offer good salaries and working
conditions.

We continue to face the challenge of improving

educational opportunities for our citizens, and for opening up
both employment and social advancement opportunities for all
residents of Battle Creek.

These are facts and needs.

Each of you, each day, must be a

pragmatist as you fulfill your busin ess and civic leadership
roles in Battle Creek.

But you've reached your leadership

position by not being a "gloom and doomer".

Its always easier

to grumble than to roll up the shirt sleeves and go to

3

�work on problems.
down by Hark Twain:

It puts me in mind of the good advice handed
"Lord save us all from a hope tree that

has lost the faculty of putting out blossoms."

I don't believe

there are any gloom and doomers in this room this morning!

I've been asked to talk briefly about economic development as
it relates to the Kellogg Foundation and Battle Creek.

I am

firmly convinced that any foundation's initiatives are
important only in the context of their synergism with people
and other organizations. By that, I mean that the grantmaking
of foundations in economic development, or in almost any other
area of social need, finds its greatest worth when it is a
collaborative undertaking that iqvolves others -- other sources
of funds, as well as active participation by business and civic
organizations, individuals, and government.

4

�Some people think that foundations make their programming
decisions in isolation ... in a sort of rarified atmosphere,
remote from the world, almost supernatural in their approach.
I don't know any that work that way.

We don't at Kellogg.

And

we all know that "supernatural" is only the natural not yet
explained.

Perhaps there is even less clarity about how

private philanthropy, private foundations, relate to the host
of economic development issues and problems which face Michigan
and Battle Creek.

Private foundations in Michigan have had a major role in
statewide economic development initiatives over the past four
or five years.

The Kellogg Foundation, along with the Mott

Foundation of Flint, has been a leading partner in
collaborative economic development initiatives at state and
local levels.

5

�Let me mention a few examples of Kellogg involvement in
economic development.

*

The Industrial Technology Institute in Ann Arbor.

Our

foundation has targeted up to 40 million dollars to the
Industrial Technology Institute which is a pioneering effort to
bring together the research capabilities of our sup erb
institutions of higher education, in this case under the
leadership of the University of Michigan, to address long term
employment opportunities in the automated production systems
area.

The ITI is pooling contributions of university research,

industry's facilities, and gov ernment and private sector
support to make Michigan the geographic center of robotics
technology during the decades of the 1980s and beyond.

The

goal is to develop such technology that will lead to related
industry and jobs in our state.

6

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7

�group of solution finders, operating on a voluntary basis, is
helping Michigan to design ways that the state, business, and
labor can work together to solve issues of mutual concern.

Looking now to the local scene.

The same set of measurements,

involving collaborative funding, and collaborative targeting of
talent and other human resources, is also very much in evidence
right here in Battle Creek.

And that is true whether one is

talking about specific economic development efforts, or the
types of educational and recreational improvements which will
result in work experience for youth, a better educated and
trained future work force, and those which make Battle Creek a
more attractive community in which to live and invite guests,
and new industry.

Let me remind you of a few examples.

8

�*The summer youth employment programs over the past three
years which have involved the funding of Kellogg and other area
foundations, the cooperation of businesses to provide jobs,
help of local schools to off er gu i d a nc e and counseling for the
young workers, and the assistance of youth serving agencies to
coordinate the many employment-related activities.

There also is an exceptional range of educationally oriented
initiatives which have blossomed during the past two years.
They include the recent "Excellence in Education" day held here
in Stouffer's Branson Ballroom just two weeks ago.

It was a

day devoted to recognizing the academic achievement of seniors
from all eight area public and private school systems.

Other

academically grounded projects have included summer programs
for the gifted and talented; computer camps for youngsters;
related training for school teachers in science and math; and

9

�the list goes on and on.

All of these will eventually result

in better educated, more skilled workers for local business and
industry.

We also now see the new Linear Park System becoming a
reality ... physically linking the new Battle Creek in a 28-mile
system that will be a tremendous recreational resource for all
of us ... from walkers to joggers, senior citizens to winter
skiiers.

The Park, more importantly, is being developed with

funding from the Kellogg Foundation, the state of Michigan Land
Trust, and the City of Battle Creek.

It also will involve the

cooperation of scores of area nonprofit service organizations
to help "adopt" and maintain portions of the park ... And, again,
there is the provision of summer jobs for hundreds of area
youth, the chance for young people to actually work on
construction of the park system during the next three years.

10

�I might also mention the phenomenal development of the Binder
Park Zoo as an area recreational and education facility and
outreach effort. The Zoo's growth has been made possible only
through the collaborative, combined efforts of area business,
industry, foundations, and most importantly, volunteers who
have served countless hours as board members and as educational
docents for the zoo's programs.

As the zoo further develops

its animal exhibits during the immediate years ahead, area
youths also will be employed in zoo construction activities.
These recreational efforts will make Battle Creek an exciting
and fun community in which to live and work.

Through these examples, I believe it is also clear that the
Kellogg Foundation has backed up its belief in a collaborative
approach to development efforts -- statewide and locally.

11

�As I mentioned earlier, any attempt to better the quality of
life -- whether in Battle Creek or Michigan or elsewhere -begins with the involvement and commitment of people ... and with
the collaboration, or synergism of businesses, civic groups,
labor groups, industries, and citizen leaders all working
together.

You know, I have a pair of oxen, -- steers trained as the draft
animal in pioneer America.

Conscious of the pair's historic

roots, I named them Yankee and Doodle and they drive to oral
commands only, as they should.

With oxen, we use the yoke to

transform their strength to useful energy.
harness, whippletrees and eveners.
working together, can do the job.

With horses, it's

A well-trained team,
But if they are not together

when they hit the yoke or collars, they'll work against each
other, with disastrous results.

12

�The uniqueness and the success of the Economic Development Fund
has been its emphasis on the team approach in harnessing the
power and the potential of local institutional and individual
citizen partnership for solution of Battle Creek's economic
diversification problems.

The approach is as old as the use of

ox yokes and whippletrees in America.

It is also as relevant

and as challenging as anything facing our community today, and
the longer term needs of the 1980s and beyond.

That is the key.

LONG TERM NEEDS.

All of us here today, must

ask ourselves what kind of future we want for Battle Creek in
1990 and beyond?

What kind of job opportunities do we want

available for our children and our grandchildren?
community of growth and progress?

Do we want a

Of excellent schools,

government services, recreational facilities, civic and
cultural institutions and activities?

13

�I think we know what we want ... for ourselves, for our future,
for our children, for our community.
this morning.

That's why we are here

To step up to the challenge of keeping Battle

Creek moving ahead.

To pledge our commitment of personal or

business financial support in 1984 to the Economic Development
Fund, and to the types of job creation and job retention
projects which it has already funded so successfully in its
first year of operation.

The Kellogg Foundation intends to accept its part of that
community challenge and responsibility.

Toward that end, I am

pleased to announce today that each year for the next five
years, contingent on the fund's projects successfully
increasing the number of local jobs and new firms in our
community, the Kellogg Foundation will match other local
contributions by business, industry, individuals and
foundations to the economic development fund up to a total
match of $2.4 million.
14

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15

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                    <text>"THE WORLD STANDS OUT"
COMMENCEMENT ADDRESS
BY
RUSSELL G. MAWBY, CHAIRMAN
W.K. KELLOGG FOUNDATION
LANSING COMMUNITY COLLEGE
LANSING, MICHIGAN
June 7, 1992

It is a pleasure indeed to ~e with you at Lansing
Community College for this commencement
ceremony. I welcome this opportunity to be on your
campus again, continuing a long relationship with
the College and its leaders.
W;;;. t::JP

:£:_";;1.--uJ! - c:.ii- 2-~ ~

~ ~ ..
a- H S t;:}--r

,

e-W.K.

Kellogg Foundation has been p r i vil eoE~ltratSS~~t
the College in some of its er-eative ventur.es in

,

�eciooaflt&gt;''"\
n I commend you for selecting LCC as
your college. This institution, soon to be your alma
mater, has an excellent reputation ... in our state,
nationally, and internationally. You will be proud to
join its cadre of graduates.

To you who are graduating, I add my
congratulations to those already expressed. For
each of you, this is an occasion long awaited, one
of those instances in life when you have both a
sense of satisfaction in past achievements and a
special excitement for the future. I feel privileged to
be sharing this day with you. I would add a word of
congratulations, also, to all of those who have
contributed in a significant way to making this day a

�3

reality. I think first of parents and families, and in
many instances husbands or wives and children
who so often have sacrificed and subordinated their
personal interests to yours in making it possible for
you to study here and who are entitled to a similar
sense of prideful satisfaction on this occasion. And
I think, also, of all the people who are LCC -- those
~

who have gone before, establishinq, building, and
sustaining this institution, and those who currently
carry forward this work...trustees, faculty, officers
and staff, alumni and friends. Community colleges
have been and must continue to be a significant
component of our pluralistic system of higher
education. Your efforts have made this so -- and

�4
will continue to do so in the future. To all of you, I
express congratulations and compliments, for you,
too, can take pride in this happy occasion.

II.
I approach my assignment today with the sobering
knowledge that not one person came here for the
primary purpose of hearing the commencement
address. If we are quite honest with each other,
each of you has a much more personal -- and more
important -- reason for being here. And, in
appreciation of that fact, I propose to intrude only
briefly upon your time. For those of you who, from
force of habit, are taking notes, my entire message

�5
can be summarized in two letters: U and R. "U"
for understanding; "R" for responsibility.

W. K. Kellogg, the founder of the Foundation with
which I am associated, was a successful
businessman. With only six years of formal
education, he started work as a broom salesman
and then became the business manager of a
hospital in Battle Creek. At age 46, he quit his job
and launched the Kellogg Company, manufacturing
ready-to-eat breakfast cereals. Late in his life he
dedicated his wealth to public benefit through this
Foundation. In 1935, when he made the
irrevocable transfer of his fortune to the Foundation,

�6

he wrote a brief letter in which he concluded, "I am
glad that the educational approach has been
emphasized. Relief, raiment and shelter are
necessary for destitute children, but the greatest
good for the greatest number can come only
through the education of the child, the parent, the
teacher, the family physician, the dentist, the
community in general. Education offers the
greatest oQPortunity for really improving one
generation over another."

That Statement is as true today as it was 'five
decades ago. Despite all the criticisms and all the
.questioning, education is still basic to -- offers the

�7
greatest opportunity for -- human progress. And
from the standpoint of the individual, education is
still the way to a better life. Education -- related to
but not synonymous with courses and credits and
degrees and credentials; but education -- the
inquisitive mind; the mastery of knowledge and
skills; a pattern of identifying, assembling,
analyzing, thinking, planning ?and doing.

For some of you, education beyond high school is a
family tradition. Your parents, perhaps your
grandparents and great-grandparents and beyond,
have been college graduates. Others of you, like
myself, are the first of your family to go to college.

�8

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�9
Hopefully you, who are among the privileged to
benefit 'from higher education, will be articulate
spokesmen and dedicated supporters of education
to guarantee comparable opportunities for those
who follow.
III.
As in all other aspects of life, with privilege goes
duty, the obligation to be responsible and
responsive. Your personal paths and life careers
will be varied. Each of you will make your own
choice (another American prerogative which few in
the world share) -- some will pursue further studies,
leading to additional degrees; some will go into
business, either self-employed or working with

�10

others; others will choose opportunities in the public
sector working for governmental agencies at local,
state, or national levels; some will dedicate their
lives to human service, through their church or nonprofit organizations; still others may elect ultimately
to continue the academic life, in research, teaching,
or public service. The options are endless.

Whatever route you choose, society has high
expectations -- a great need -- for your talents.
Hopefully, you will be shakers and shapers of a
better tomorrow. In that regard I will share with you
briefly three specific ideas. But as a preface for

�11
those thoughts, it will be useful to put ourselves,
our lives, our times into some perspective.

Each of us has stashed away in memory certain
lines -- of poetry, from literature, passages from the
bible -- which have special meaning to us. One
such which frequently recurs to me are these lines
from Edna S1. Vincent Millay The world stands out on either side
No wider than the heart is wide
Above the world is stretched the sky,
No higher than the soul is high.
The heart can push the sea and land
Farther away on either hand;
The soul can split the sky in two,
And let the face of god shine thru.

�12

But east and west will pinch the heart
That cannot keep them pushed apart;
And he whose soul is flat -- the sky
Will cave in on him by and by.
~

The world stands out -no wider than the heart is wide.

Any reasonable person who reflects thoughtfully on
today and tomorrow -- on where mankind is and
where we're going -- finds the prospect sobering.
Recently I read a disturbingly pessimistic -- but
perhaps distressingly realistic -- book, An Inquiry
Into The Human Prospect, by Robert L. Heilbroner.
Heilbroner suggests that three issues above all
others shape the current human predicament.
These can be summarized in three words:
population, environment, war.
~

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�13

It would be nice if these were simple, tidy issues
that we could deal with forcefully and directly. But
we immediately see that they are not simple and
neat; they are complex, confounding and
compounding, comprehensive, inter-related. One of
the dilemmas of the human condition is that the
problems which concern us are diffuse, complex,
permeating, multi-disciplinary, generalized. Think of
any current issue of major significance -- food
supply, pollution, health care, unemployment,
energy, transportation, the federal budget deficit,
education, international trade, the judicial system,
rural development, family life, inflation, world peach.
Simultaneously, the solutions devised by man are
usually specific, simplistic, specialized, narrowly
based. Thus, a serious discontinuity exists
between the nature of the problems which confront

�14

us and the solutions which we contrive for dealing
with them.
I'll not elaborate on these three issues, simply
remind you of them:
Population -- a realization that the growth
of human population is the principal and most
compelling threat to the survival of the species
(man);
Environment -- a growing appreciation for the
fragility of the relationships within the earth's
environmental milieu, with an awareness of
the mind-boggling consequences of our
actions, impulsive or premeditated; and

�15
War -- with no better reminder than the words
written 350 years ago by John Donne "No man is an island, entire of itself; every
man is a piece of the continent, a part of the
main; if a clod be washed away by the sea,
Europe is the less, as well as if a promontory
were, as well as if a manor of they friends or
of thine own were; any man's death
diminishes me, because I am involved in
mankind; and therefore never send to know
for whom the bell tolls; it tolls for thee.
"No matter how we choose to classify man's
concerns, or from what vantage point we elect to
view them, ultimately it becomes clear that the
quality of life for our generation and those to follow
will be determined basically by our progress in

�16

improving human relationshiQ..§. For whether we
think in terms of the family, our home community,
our state or nation, or the world neighborhood, the
prime determinant of what life will be like in the
years ahead will be a consequence of people's
ability to live in harmony, one with another. And
the most important decisions confronting us will not
be dependent upon our burgeoning technology, but
instead will be value- based and value-laden.
'C"""

-

The only hope for civilized society is that modern
man will be more successful than his predecessors
in dealing with human aspirations, reflecting
contemporary values. Your generation, more than
mine, shows promise of having this commitment
and capacity. But you have not yet been really
tested.

�17

The real testing will come in tangible responses to
tough alternatives -- for example, in the leadership
you provide in preparing the American people to
accept a static or declining standard of living in the
decades immediately ahead, adopting an entirely
new concept of the quality of life, so that the
peoples of other parts of the world may benefit
more abundantly 'from the earth's finite resources.
Will we destroy the environment with our refuse?
Will we share our abundance with those less
blessed? Will the hungry of the world have food?
Your success will be determined not by the
elegance of your rhetoric but by the tangible
consequences of your economic, social, and
political decisions.
IV

�18

And now, to those three tangible and specfic
concerns which I share with you as persons who
are the beneficiaries of education, who are
committed to knowledge and learning, and who will
-- in one role or another -- be shapers of the future.

First, the challenge of knowledge utilization, the
application of knowledge to problems of people. In
most areas of human endeavor, we know better
than we do. Whether your career interests be in
criminal justice, history, the performing arts,
engineering, teaching, business, family life,
sociology, health, or what have you, we must
somehow mobilize knowledge resources in new and
creative ways to deal effectively with human'
concerns. In the complex life of today and
tomorrow, the resources of anyone discipline,

�19
specialty, body of knowledge, or organization are
usually inadequate to deal effectively with
significant issues. Your generation must pioneer in
blending the richness of specialized 'fields of study
into more effective patterns for decision and action.
Second, the challenge of lifelong learnina.. In the
past, life was indeed simpler. My generation could
approach life in three neat blocks -- go to school,
go to work, out to pasture. Now, for a whole host
of reasons, that pattern is rio longer adequate -burgeoning knowledge, the accelerating rate of
change, the complexity of issues, the
interrelatedness of human experiences. You as
educated persons must demonstrate a commitment
to lifelong learning, incorporating in your own 'life a
continuing interaction between work, family, leisure,

�20
and learning ... as many of you already have, in
reaching today.
And finally, that third challenge, involvement.
Effective democracy requires individual
involvement. A unique ingredient of our American
way of life is volunteerism, those things which
individuals do voluntarily, because they want to.
Margaret Mead has observed:
"We live in a society that always has depended
on volunteers of different kinds -- some who can
give money, others who give time, and a great
many who freely give their special skills, full-time
or part-time. If you look closely, you will see that
almost anything that really matters to us,
anything that embodies our deepest commitment
to the way human life should be lived and cared

�21

for, depends on some form -- more often many
forms -- of volunteerism."
This fact gives a distinctively humane quality to life
in America. But only if we continue to renew the
"Habits of the Heart," to use the title of a recent
book by Robert Bellah. Let me suggest to you that
the most important way in which your life will be
measured ultimately is by the ways in which you
spend your discretionary time. To be sure, some
time must be spent in hobbies and other forms of
relaxation. But let me encourage you to spend as
much of it as you can in paying back the society
that already has given so much to you. Your
career field needs you, beyond the mandate of the
job, to raise the level of performance and ethics.
Your community needs you, to serve on nonprofit
boards and in other ways to contribute to bettering

�22
the human condition. Your nation needs you, to fill
positions of public trust. I hope that you will quickly
begin to repay your "debt to society." I will
guarantee that this paradox is true: the more you
give, the more you get. And the more you give, the
more successful you will become. By your
constructive involvement, both you and society will
benefit.
While the prospects of an unknown 'future may be
somber, the challenge -- and the potential -- of
tomorrow are as demanding and as exhilarating as
ever. In an age when bigness and complexity
seem characteristic, it's important to maintain a
proper perspective. When the realities of the
everyday world seem almost overwhelming, lfind
the following a useful reminder:

�23
I am only one, but I am one;
I can't do everything, but I can do
something;
And what I can do, I ought to do;
And what I ought to do, by the grace of God,
I will do.
In too many facets of our lives, both individually and
as a nation, we seem to have lost something of our
sense of purpose, our self-confidence, our direction,
our faith and commitment. -To the extent this be
true, it can be remedied only by the deeds of
individuals who -- in whatever their role and in
every dimension of life -- understand and respond.
It's not enough to understand or know; we must
also do. If each of us will do what we can do and
ought to do, we will indeed be serving man's higher
purpose.

�24
To each of you in this class of 1992, Godspeed in
your career and -- more importantly -- in your
personal life.

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                    <text>Notes
from
the 1994
A RGM's P resentation for
.
nnual Meeting of the
Saglnaw Community Found{t"
June 7, 1994
lon

~ .\~

-

)

(,L

- l

,/

II
\ t

/

�SPEECH

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JO
/CLR
/RG 0
320N

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/09
/91

PAGE 5

8
. PERHAPS HERE ISTHE REAL S
IGN
IF
ICANCE OF WORK
ING W
ITH
YOUTH
.

YOUTH GROW UP TO BECOME PEOPLE WHO WORK W
ITH

YOUTH
. WHEN WE INVEST IN THE DEVELOPMENT OF TODAY
'S YOUNG
PEOPLE
, WE ARE REALLY INVEST
ING IN THE DEVELOPMENT OF THE
NEXT GENERAT
ION
, AND THE NEXT
, AND THE NEXT
. THE R
IPPLES
SPREAD OUT FROM OUR INVESTMENTAND
CAN NEVER KNOW
.

~

~

END
, WE

~~

IV
. WHY COMMUNITY FOUNDAT
IONS?

/
rY

r
f ~~.

~
~

1
.
	 THE SHORTEST AND MOST PROFOUND ANSWER TO TH
IS QUEST
ION IS
THAT THE MOST E
XC
IT
ING SO
LU
T
ION
STO TODAY
'SPROBLEMS ARE
NOT THOSE COM
ING FROM WASH
INGTON OR FROM LANS
ING
. THEY
ARE COM
ING FROM THE LOCAL COMMUN
ITY
.

LOCAL LEADERS ARE

THE ONES WHO ARE CLOSEST 0 PROBLEMS
, AND THE ONES BEST
EQU
IPPED TO SOLVE THEM
.
2
.
	 LOCAL LEADERS
, OF COURSE
, CANNOT SOLVE COMMUN
ITY PROBLEMS
ALL BY THEMSELVES
. THEY NEED TO HAVE ARROWS FOR THE
IR
QU
IVER
, AND PERHAPS THE SHARPEST ARROW ISTHE COMMUN
ITY
FOUNDAT
ION
. COMMUN
ITY FOUNDAT
IONS ARE THE MOST COMMUN
ITY
BASED OF ALL PH
ILANTHROP
IC INST
ITUT
IONS
. THEY ARE ALSO
THE MOST FLEX
IBLE
: THEY CAN SUPPORT AW
IDE RANGE OF
IN
IT
IAT
IVESTO IMPROVE THE COMMUN
ITY
, FROM ECONOM
IC

~

/V
......~~ ....

�SPEECH

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PAGE 6

DEVELOPMENT TO SOCIAL SERVICES, FROM RECREATION TO HEALTH
CARE, FROM ECUMENICAL CHURCH PROJECTS TO NEIGHBORHOOD
DEVELOPMENT.

3.	 THE COMMUNITY FOUNDATIONS ARE MORE THAN MONEY GIVERS.
THEY ALSO SERVE AS CONVENERS FOR IMPORTANT COMMUNITY
MEETINGS, AN "HONEST BROKER" TO HELP BUILD TEAMS OF .
ORGANIZATIONS TO SOLVE PROBLEMS, IN SHORT, A CATALYST FOR
CHANGE.

SINCE THEY SERVE ALL OF THE NON-PROFITS IN THE

COMMUNITY, THEY CAN BRING ALL OF THEM TOGETHER TO MAKE
THINGS HAPPEN.

SINCE COMMUNITY FOUNDATIONS LIVE IN THEIR

COMMUNITY, THEY CAN HELP NEW INITIATIVES WITH THEIR
PERSONAL INVOLVEMENT, AS WELL AS WITH THEIR FUNDS.

4.	 WHEN WE LOOK AT THE MICHIGAN COMMUNITY FOUNDATION YOUTH
PROJECT, WE SEE ALL OF THESE FUNCTIONS OF THE COMMUNITY
FOUNDATION BEING CALLED INTO PLAY.

BUT WE ALSO SEE

COMMUNITY FOUNDATIONS AS A MANUFACTURER OF NEW
PHILANTHROPY AND NEW PHILANTHROPISTS.

THEY ARE THE

GENERATOR, IF YOU WILL, CHURNING OUT NEW GIVERS BY HELPING
THE COMMUNITY TO RAISE, MANAGE, AND DISPERSE CHARITABLE
FUNDS.

5.	 THE MICHIGAN COMMUNITY FOUNDATION YOUTH PROJECT COMBINES
ALL OF THESE FUNCTIONS OF THE COMMUNITY FOUNDATION:

�SPEECH

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0320N

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PAGE 2

3
.
	 THESE NEXT F
IVE YEARS W
ILL

fHv
lA
RKON

MICHIGAN
. ITWI LL MA KE IT
L
IVE
, ABETTER

IN
	WH
ICH TO
l HTO BE BORN
, AND ABETTER

STAT IN WH
ICH
OF TH
IS IN
IT
IAT
IVE
, THE

4
.

PRO
JECT
, HAS BEEN
HAVE ASKED ME WHY THE KELLOGG
FOUNDAT
ION
, WH
ICH COULD HAVE
.
.c

WAYS
, CHOSE -TO

~

.

~~~

IN ANY

YOUTH AND IN

UN
ITY FOUNDAT
IONS
.

~

SO
, TODAY IWANT TO ANSWER THESE TWO QUEST
IONS
:

WHY YOUTH?
WHY COMMUN
ITY FOUNDAT
IONS?
I
I
I
. WHY YOUTH
?

1
.
	 AS NEW
, AND EXC
IT
ING
, AND DAR
ING AS ITIS
, THE M
ICH
IGAN
COMMUN
ITY FOUNDAT
ION YOUTH PRO
JECT HAS PRECEDENTS IN
~

H
ISTORY

~

~

FOR EXAMPLE
, FROM 1
931TO 1948
, THE

KELLOGG FOUNDAT
ION SUPPORTED THE M
ICH
IGAN COMMUN
ITY HEALTH
PRO
JECT IN SEVEN SOUTHCENTRAL M
ICH
IGAN COUNT
IES
. TH
IS WAS

I

�JJO/CLR/RG

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0320N

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PAGE 3

A COMPREHENSIVE COMMU NITY DEVELOPME NT PROJECT THAT
CONSOLIDATED RURAL SCHOOLS, BUILT MODERN HOSPITALS AND
HEALTH DEPARTMENTS, AND ENCOURAGED VOLUNTEERS TO HELP
DELIVER ES SENTIAL SERVICES.
2.	

THE CHILDREN SERVED BY MCHP ARE ONLY NOW BEGINNING TO
RETIRE.

MOST ARE STILL ACTIVE IN THEIR COMMUNITIES AS

VOLUNTEERS, AND MANY ARE STILL GOING STRONG IN THEIR
CHOSEN CAREERS.
3.	

IT HAS BEEN 50 YEARS SINCE THE KELLOGG FOUNDATION BEGAN TO
SUPPORT MCHP, AND ~ YEARS SINCE IT ENDED.
STILL REAPING THE BENEFITS FROM IT.
MCHP AS AN 18-YEAR PROJECT.

AND SOCIETY IS

SO, I DON'T THINK OF

I PREFER TO THINK OF IT AS A

50-YEAR, OR 70-YEAR, OR 80-YEAR PROJECT.
4.	

IF YOU LOOK AT THE MICHIGAN COMMUNITY FOUNDATION YOUTH
PROJECT IN THE SAME LIGHT, YOU REALIZE THAT THIS IS A
PROJECT THAT WILL STILL BE PAYING SOCIAL DIVIDENDS IN THE
YEAR 2051 AND PERHAPS WELL BEYOND.

IN FACT, THE DIRECT

BENEFICIARIES OF THIS PROGRAM WILL STILL BE MAKING
CONTRIBUTIONS TO SOCIETY FOR ALMOST ALL OF THE NEXT
CENTURY.
5 .	

IT IS NOT FOR US, OF COURSE, TO KNOW THE LONG-RANGE
CONSEQUENCES OF OUR ACTIONS.

BUT WE CAN GUESS THAT

�SPEECH

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/CLR
/RG

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/09
/91

PAGE 4

WORK
ING W
ITH YOUTH W
ILL BE L
IKE A STONE THROWN INTO A
POND
: THE R
IPPLES KEEP EXPAND
ING FAR BEYOND OUR T
IME AND
PLACE
, FAR BEYOND OUR POOR AB
IL
ITY TO MEASURE
.
6
.
	 THE KELLOGG FOUNDAT
ION CHOOSES TO WORK W
ITH YOUTH BECAUSE
WE CONT
INUE TO BEL
IEVE THAT THE CURRENT GENERAT
ION HAS AN
OBL
IGAT
ION TO REPAY ITSDEBTS TO THE GENERAT
IONS THAT CAME
BEFORE BY HELP
ING THE GENERAT
IONS THAT W
ILL COME AFTER
.
WE RECOGN
IZE NO L
IM
ITS ON WHAT CAN BE ACH
IEVED
, WHAT
TH
INGS CAN BE DESTROYED
, AND WHAT GOOD AND DECENT TH
INGS
CAN BE ACCOMPL
ISHED
, IFWE BUT G
IVE OUR YOUTH THE TOOLS TO
DO THE JOB
.
7
.
	 THE M
ICH
IGAN COMMUN
ITY FOUNDAT
ION YOUTH PRO
JECT G
IVES
YOUNG PEOPLE THE OPPORTUN
ITY TO LEARN GENEROS
ITY IN THE
ONLY PRACT
ICAL WAY
:

BY BE
ING GENEROUS
.

IT ~

TEACH $

THEM TO MEET COMMUN
ITY CHALLENGES BY RA
IS
ING FUNDS FOR
GOOD WORKS
.

IT~ TEACH'THEM TO BE GOOD STEWARDS BY

G
IV
ING THEM THE OPPORTUN
ITY TO MAKE THE HARD
W
ISE G
IV
ING
.

IT~

~

~

ON

THE OPPORTUN
ITY TO ASK
, TO

SERVE
, AND THROUGH SERV
ING
, TO LEAD
. TOMORROW
'S
GOVERNORS
, MAYORS
, CH
IEF EXECUT
IVE OFF
ICERS
, AND EXECUT
IVE
D
IRECTORS W
ILL BE TRA
INED THROUGH THE M
ICH
IGAN COMMUN
ITY
FOUNDAT
ION Y
OU
TH PRO
JECT
. PERHAPS MORE IMPORTANTLY
, SO
W
ILL TOMORROW
'S L
ITTLE LEAGUE COACHES
, B
IG S
ISTERS
, CUB
SCOUT LEADERS
, AND SUNDAY SCHOOL TEACHERS
.

�SPEECH

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PAGE 7

A.	 COMMUNITY FOUNDATIONS WILL RAISE MONEY TO MEET THE
MATCH WITH THE HELP OF A LOCAL COMMITTEE.

B.	 COMMUNITY FOUNDATIONS WILL ENDOW PERMANENT FIELDOF-INTEREST FUNDS.
C.	 COMMUNITY FOUNDATIONS WILL FORM AN ADVISORY BOARD ON
GRANTMAKING THROUGH THE COMMITTEE THAT WILL INVOLVE
YOUTH, THUS TEACHING STEWARDSHIP.

D.	 THE COMMUNITY FOUNDATION WILL SERVE AS THE MEETING
PLACE AND THE THINK TANK FOR NEW INITIATIVES IN THE
COMMUNITY.

V.	 SUMMING IT UP.
1.	 WHY YOUTH?

WHY COMMUNITY FOUNDATIONS?

BECAUSE THESE

CHALLENGES WILL HELP US TO IDENTIFY THE YOUNG LEADERS OF
TOMORROW.

IT WILL HELP US RECRUIT THEM.

IT WILL GIVE

THEM EXPERIENCE IN RAISING MONEY AND IT WILL GIVE THEM
EXPERIENCE IN THE WISE STEWARDSHIP OF CHARITABLE FUNDS.
IT WILL RAISE NEW MONEY FOR THE NEW NEEDS IN COMMUNITIES
AND PERMANENTLY ENDOW THEM, SO THAT RESOURCES WILL BE
. THERE FOR FUTURE GENERATIONS.

IT WILL HELP COMMUNITIES TO

GROW AND TO EASE THE PAIN AND THE SUFFERING OF THOSE

�SPEECH

J
JO
/CLR
/RG

0320N

C
IT
IZENS WHO ARE HURT
ING
.

07
/09
/91

PAGE 8

ITW
ILL ALLOW COMMUN
IT
IES TO

FACE AN UNCERTA
IN FUTURE W
ITH AN UNSHAKABLE CONF
IDENCE IN
THE
IR OWN AB
IL
ITY TO SOLVE THE
IR OWN PROBLEMS
.

2
.
	 WHY YOUTH? WHY COMMUN
ITY FOUNDAT
IONS
? PERHAPS THE MOST
SUCC
INCT ANSWER TO THESE TWO QUEST
IONS COMES FROM THE
ELEGANT PEN OF ABRAHAM L
INCOLN
, WHO
"CH
ILD

~

~

PERSON WHO ISGO
ING TO CARRY ON

WHAT ~ HAVE
.~
GO
ING TO S
IT WHERE
Y•
OU ARE S
ITT
IN
G
, AND WHEN Y
SU ARE GONE
, ATTEND TO
THOSE TH
INGS WH
ICH YOU TH
INKARE IMPORTANT
. YOu
MAY ADOPT ALL THE POL
IC
IES YOU PLEASE
, BUT HOW
THEY ARE CARR
IED OUT DEPENDS ON
ASSUME CONTROL OF YOURC
IT
IES
, STATES
, AND
NAT
IONS
.

H IS GO
ING TO TAKE OVER YOUR CHURCHES
,

SCHOOLS
, UN
IVERS
IT
IES
, AND CORPORAT
IONS
. THE
FATE OF HUMAN
ITY ISIN H
IS HANDS
.
"

0320N
/1
-8

�/0
(

~

~ -~
~

~

v
iL

~

�</text>
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                    <text>\ffiAT'S HAPPENING IN THE STATE OF MICHIG~~ AND
HOW DOES PHILANTHROPY FIT IN?
An Outline of Remarks by Russell G. Mawby
W. K. Kellogg Foundation
at the Northern Michigan Members Meeting
with the Board of Trustees of the
Council of Michigan Foundations
Midland, MI
June 9, 1988

I.
As we all know, when we reflect on where we have been and where Michigan is as
a state, Michigan has a long and proud history of social concern.
also has a long and proud history of philanthropic commitment.

Our state

Michigan has

been a leader in the nation in adopting laws and implementing programs to
protect the environment, assure social justice to all people, provide quality
educational opportunity, and in other ways serve human concerns and needs
creatively and effectively.

At the same time, Michigan has been home to some of history's entrepreneurial
geniuses, who not only were committed to economic growth, but also to leaving
behind a legacy of social commitment.

The list is long and impressive:

Ford,

Kresge, Mott, Kellogg, Skillman, Dow, Wege, and a host of others represented
here this evening and in the membership of the Council of Michigan
Foundations.

Michigan has a great tradition of philanthropy, i.e. private

initiatives for the public good.

Michigan's citizens give individually; as

corporations and businesses; and through organized philanthropy in private,
community, and corporate foundations.

�-2-

These two historical attributes -- social concern and philanthropy -- of
course, are not unrelated.

Throughout the state's history, the vision of

Michigan's future has benefited from the synergism of the efforts of political
and private sector leaders who are committed to improvements in our state's
social fabric.

As we enter the final turn of the race toward the 21st century

a race which

will culminate in only 12 more years -- it is appropri ate that we as a
community examine those things that have changed in our society in order that
we are better able to adapt to the needs of new generations.

Early in this century, Woodrow Wilson wrote:

"America is now sauntering

through her resources and through the mazes of her politics with easy
nonchalance; but presently there will come a time when she will be surprised
to find herself grown old -- a country crowded, strained, perplexed

when

she will be obliged ••• to pull herself together, adopt a new regimen of life,
husband her resources, concentrate her strength, steady her methods, sober her
views, restrict her vagari es, trust her best, not her a ve r a g e , members.
will be the time of change.

That time is upon us.

Is our le adership, in both the public and private

sectors, up to the task?

That

�-3II.

In thinking about what is happening in Michigan, I was tempted to begin with a
list of concerns:

education -- K-12 and higher; health care; environmental

issues; cultural and performing arts; economic development and jobs; the list
goes on and on.

A useful resource, were I to proceed in this way, is this

publication, "Michigan in Brief, An Issues Handbook for 1987-88," produced by
our good friends at Public Sector Consultants in Lansing, under the leadership
of Dr. Gerald Faverman and colleagues.

I feel that it would be presumptuous and inappropriate for me to impose a long
expose on a cafeteria of issues.

You are knowledgeable about the concerns in

our state and particularly in your home communities.

Rather, I have chosen, in broad overview, to share very briefly six
observations about things going on in Michigan, for which the implications for
philanthropy are rather apparent.

I hope you will forgive my frequent

reference to Battle Creek and activities of the H. K. Kellogg Foundation
these are the examples I know best.

You will see your community and yourself

in the illustrations I suggest.

Observation 1 concerns the seeming inability of our political processes and
institutions to deal with significant issues in substantial ways.

�4
T
h
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~

t
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tm
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to
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v
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u
eand p
e
r
s
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r
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rd i
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. Th
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ei
sa t
end
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a
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en con
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P
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�-5power also have changed dramatically, with greater diffusion and less loyalty
to party and purpose.

The net effect of all of these changes has been the lessened ability of
government at all levels to be a source and catalyst for social change.

This, then, suggests an enhanced potenti al role of private sector initiatives
to demonstrate new answers to societal needs, to initiative ventures, to
provide the vision and comprehensive approach which politics fails to provide.

Observation 2 concerns the seeming return (shift back) to local responsibility
and control in addressing societal needs.

For a span of about six decades -- from the "progressive era" at the turn of
the century to the late 1960s, and particularly beginning with the "New Deal"
in the decade of the '30s

the federal government took an ever increasing

part in meeting the needs of the American people.
trend has first slowed, then seemed to reverse.

Since the early 1970s, that
Increasingly, states and

localities are being called upon to deliver services and provide benefits to
people at the community level.

This fact is reflected by statistics from

Harold "Bud" Hodgkinson in his address at the United IJay of Michigan's
Leadership 2000 Conference.

The number of federal employees is the same today

as in 1950; however, the number of state and local government employees has
risen dramatically.

�-6This fact poses problems for Michigan, as well as for all states and
localities.

This puts pressure on the tax system, especially, to raise

revenues to cover increased state and local expenditures.

A desirable consequence is that more problems are being identified and dealt
with closer to home, and, as we all know so well, the answer usually lies not
in dollars alone but in the increased commitment and involvement of people who
care.

Again, opportunities for private sector initiatives are obvious:

there

is a desperate need to become more efficient and more effective in using
limited resources and in mobilizing local leadership.

Observation 3 concerns the increasing rhetoric about public/private
collaborations.

We hear it from the President, the Governor, many of us.

Such collaboration of private philanthropy with public institutions and
programs is going on in all of our communities, to the advantage of all.

In

our state, we think of initiatives dealing with economic development/job
generation such as the Industrial Technology Institute and the Michigan
Biotechnology Institute; the observance of Michigan's Sesquicentennial; and
other efforts in which many of us have been involved.

The best observations tend to be at the community level -- in education, child
care and child abuse prevention, substance abuse, independent living for the
elderly, the cultural and performing arts, and a host of other examples.

�r

-7A concern that I would share with you is that, unless we are careful in such
collaborative efforts, they will, in a sense, be "one-way."

Public officials

are anxious to mobilize and direct private resources to "their chosen
objectives."

They are not always anxious to be helpful to private

philanthropy in addressing such concerns as increasing the resources available
for philanthropic purposes.

The current evidence of this relates to the

proposed tax credit for gifts to community foundations.

While the

administration has given verbal endorsement in a variety of ways to this
concept, they have been less than arduous in following through in ways
necessary to ensure legislative action.

The jury is still out on whether the

administration will produce as they have promised.

A further concern relates to the audit activities of the Internal Revenue
Service here in Michigan, which some of us have experienced recently.

In the

most recent audit of the W. K. Kellogg Foundation, which in some respects is
still underway, we received a virtual "no-change audit" on all accounting
procedures.

But the agent then chose to extend his activities into a detailed

review of sub-purposes of a few selected grants.

His effort was really to

define very narrowly the concept of "charitable purpose.

In the examples he

selected, those grants which dealt specifically with economic development and
job generation -- instances in which the concern was increasing total jobs and
not solely jobs for chronically unemployed, handicapped, or minorities -- he
wished to disallow them because they were not purely "charitable" in his
judgement.

�-8-

If this kind of mentality prevails, some very important areas of private
philanthropy, including some in which collaboration with the public sector is
most effective, will become impossible.

I think our continuing approach should be to be cooperative with public
institutions and organizations, but to be cautious and not be coerced.

Next

year, after the elections this fall, I feel confident that we will again
confront tax legislation, probably at both the state and federal levels.
Whenever tax issues are opened up, philanthropy is vulnerable.

We need to be

ready, through our Council of Michigan Foundations and the Council on
Foundations at the national level, to address our concerns effectively.

Observation 4 concerns the dichotomy between the nature of the problems which
concern us and the solutions we devise.

The problems of concern to society tend to be complex, multidisciplinary,
overarching, penetrating, and permeating.

Each of us can make our own list

inflation, K-12 and higher education, home care for the elderly, groundwater,
environmental quality, job generation, peace.

To the contrary, the solutions most often devised to address such issues tend
to be narrow, discipline- or profession-oriented and biased, simplistic, and
inadequate to the task.

�-9A major contribution of philanthropy in addressing societal needs can be to
encourage and demonstrate programs which are comprehensive, collaborative, and
provide continuity.

This is a somewhat human characteristic --

a resistance to change, when we

are comfortable with that which we know.

Sometimes, even when the evidence is overwhelming, both individuals and their
institutions are reluctant to respond.

It is a truism that "in most areas of

human concern, we know better than we do."
be of special interest to you:

Think only of the areas which may

substance abuse, K-12 education, and health

care.

For example, if we think of child development in the early years, we know that
age five is too late for societal concern and intervention in education, yet
most youngsters and most communities lack comprehensive pre-school programs of
high quality.

The evidence is clear that the elementary years are most

important and that drop-out can really be predicted by grades six or seven.

Yet, we persist in accrediting our schools at the high school level, starving
the elementary years whenever resources are limited.

Every teacher will tell

you that it takes the first three months of the new school year to catch up to

�1
0
wh
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en s
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as
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mod
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.

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~

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any mo
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.

�-11-

Unhappily, while each is composed of intelligent, able, dedicated, and
well-intentioned individuals, each also tends to address issues from the
perspective of their organizational or institutional objectives.

Each is

concerned with their own niche, too often not sensitive to the activities of
others and with insufficient attention to the comprehensive health needs of
the people of the community.

Again, a challenge for philanthropy to be an influence in bringing about
services which are comprehensive, collaborative, and continuous.

From all of these observations, each of us can identify marvelous
opportunities for philanthropy to contribute, ever more importantly.

The

opportunities are virtually endless -- I will share with you one new example
which our Foundation is undertaking.

Mr. Kellogg established the Foundation nearly 60 years ago because of his
concern for young people.

Thus, youth programming has always been a major

component of our grantmaking.

We have done a wide range of the usual things

in our own community, in Michigan, and nationally.

Recently, we have become

increasingly concerned that, whether the grantee is a public agency or a
nonprofit organization, the approaches too often are fragmented, lack
continuity, and are narrow in construct.

Thus, after very thoughtful and

careful analysis and deliberation, our Foundation is launching a Kellogg Youth
Initiatives Program in three Michigan communities.

�-12One is Calhoun County, including our home base of Battle Creek, which we
describe a s rural, small-town, farm and non-f arm.

The second community is

Marquette and Alger counti es in the Upper Peninsula, the "Appalachi a" of
Michigan, with special economic and demographic characteristics.

The third is

in center city Detroit, the service area of Northern High School, including
the high school and thos e middle and elementary schools which feed it, and the
communities in which the young people attending these schools live.

In each of these three locales we have identified a Foundation staff
professional, native to the community with special training, experience, and
skills necessary for this particular job.

The Kellogg Foundation has no

solutions and will not be prescriptive in our approach.

Rather, we will try

to be a catalyst in stimulating collaborative efforts by individuals, and in
particular by organizations a nd institutions which share our concerns with
making each community a better place for young people to live -- in effect,
seeking to make the community one of the best places in the world for a young
person to be born and grow up.

Concerns will be broad -- home, family, and housing; schools, churches, public
agencies and their programs; all of the nonprofit organizations and their
activities; juvenile justice; he alth services; jobs ; and all of the other
influences that bear upon child/human development.

A first step, and the only activity which the Foundation itself will operate,
will be the Kellogg Youth Development Seminar series -- a two-year program of

�-13seminars in each of the three communities.

In each community, we are

identifying 35 to 50 people who are concerned with young people and who agree
to participate in the seminar series, one day per month for two years,
analyzing the problems and needs of youngsters and exploring and initiating
action programs.

Resource people will be brought in as the groups decide they

could be useful and the entire seminar group -- or small sub-groups -- will
travel throughout Michigan or nationally to observe programs in other
communities which address similar problems and might be adapted here.

The seminar participants will represent a broad cross section of the
community -- educators (superintendents, principals, teachers), business
people, government officials, labor leaders, parents, and youth.
complex approach, and a long-term initiative.

This is a

Our Board of Trustees has

agreed with our staff that we must make a long-term commitment -- at least a
generation, 20 years and perhaps 30.

We are not sure what can be accomplished -- this is high risk and
experimental.

We are persuaded that the issue is so important that such

efforts must be undertaken.
kind.

We are anxious to have collaborators of every

We hope some of you will join with us, either in these three locales or

in complementary efforts of similar purpose in your own communities.
anxious to learn, to cooperate, and to share.

We are

�-14III.

In conclusion, what is happening in Michigan?

A lot -- much of it good:

While we are continually concerned with dealing with problems and addressing
shortcomings, we need to keep these troublesome concerns in. perspective.

We

read a lot about the problems of teenagers today, but most teenagers do
well -- they are not on drugs, they do not get pregnant, they do not drop out.

At the same time, there are pressing concerns which must be addressed.

It is

to such issues that much of our thought and resources must be directed.

We in philanthropy -- whether in corporate grantmaking, community foundations,
or private foundations -- must be responsive to changing circumstances and
opportunities.

Some of the significant new directions imperative to our

societal future will not be charted by ·government.

In fact, many elected

officials are almost desperate for better answers, proposed solutions to
perplexing issues.

We in philanthropy can continue our tradition of innovation, nurturing
creative collaborative approaches to human concerns at the community level.

We can provide leadership to enhance the resources of philanthropy and ensure
their most effective use.

�-15Michigan has a great tradition of soci al concern.

We in philanthropy -- and

those who have preceded us -- have been important partners in this progress.

There is unfinished business demanding the best efforts of us all!

848kj

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                    <text>UNITED WAY OF MICHIGAN
1994 ANNUAL MEETING
Holiday Inn South
Lansing, Michigan
June 9, 1994
Partnership For Community Progress
I.	

Delightful indeed to be here this afternoon for the United
Way of Michigan's Annual Meeting.
A.	

I stand here today as not only the Chairman and
CEO of the W.K. Kellogg Foundation, but also as a
proud donor to the United Way of Greater Battle
Creek, the Battle Creek Community Foundation, and
a volunteer for numerous organizations.

II.	

Where would we be if it were not for philanthropy and
the nonprofit sector?
A.	

Looking at my own life.

1

.'

�•	

I was born in a nonprofit hospital.

•	

I was educated at two universities that were
dependent on charitable contributions and still
are today.

•	

I was married in a church.

•	

I have worked for a university, 4-H, and for a
charitable foundation.

•

I will probably die in a nonprofit nursing home.

I think you probably see a pattern developing here.
B.	

It has been to nonprofit organizations -- and not to
government or to business -- that I have turned for
the important things in my life: my health, my
education, my religious encounters, my cultural
experiences, and human services -- not to mention
my employment.

2

�C.

And, I am not alone. Half of our nation's healthcare,
about a quarter of our education, a substantial
portion of our human services, most of our arts and
culture, and all of our religious life come from
organizations that are neither government (the public
sector), nor business (the private sector). Since
they	 belong to neither the public nor the private
sectors, they make up a third sector, one that is free
of political considerations, and not subject to the
bottom line.

III.	

I have been asked to speak with you today regarding the
joint leadership role of two key community philanthropic
organizations: United Ways and community foundations.
Two organizations along with voluntary action centers,
which I feel every community throughout our great state
and our great country should have access to.

3

�A .	

When I reflect on these two great organizations, I
can only think of the marvelous relationships United
Ways and community foundations have in
communities such as Battle Creek, Kalamazoo,
Saginaw, San Francisco, St . Paul, and Atlanta,
among many others, working together in assessing
needs, resolving community problems, and fundraising.

B.	

I think of communities, such as lansing, where the
United Way has helped to establish the Capital
Region Community Foundation. I think of Fremont,
where the Fremont Area Foundation helped establish
the United Way; and in some of our communities
such as Alpena and Saginaw, where these two
organizations share office space; and communities
such as Albion, where these organizations share
staff.

4

�C.

Unfortunately, however, for every community where
I can	 identify a strong, collaborative relationship
between the United Way and community foundation,
I am	 aware of other communities where this is not
so.	 And isn't that unfortunate.

D.	

I think ultimately the misunderstanding and
competition between local United Ways and
community foundations is namely the competition
for resources. We must realize that United Ways
almost always rely on the current income of their
donors to meet their campaigns. Community
foundations, on the other hand, tend to rely on
planned and deferred giving for their growth. These
two sources of income are complimentary, and
indeed, one can stimulate the other.

5

�E.

There are certain things United Ways do well and
there are certain things community foundations do
well. So, the question is, whether these two major
and important civic, voluntary and philanthropic
institutions are on a deadly collision course or
whether they can understand and accommodate
each other's organizational needs, or accept their
differences and strengths, and fashion roles that
meet the continuous and emerging community
needs.

F.	

A community can have a very strong United Way,
hospital, and school system, yet there are still needs
going unmet. This is where the community
foundations fit. While United Way has been and
continues to be a tremendous resource for some of
my favorite organizations, such as Big Brothers and
Big Sisters, the local food pantry, homes for abused

6

�women, and the list goes on and on; the community
foundation is there to assist organizations such as
these to develop an endowment or a savings
account, if you will, and to help them meet any
unexpected needs or opportunities. They are also
there	 to provide that seed money and venture capital
for new ideas and opportunities that occur in your
communities.
IV.	 We are right on the cusp of probably the greatest period
of the transfer of wealth in the history of our country.
A.	

Most of the estimates indicate that as much as eight
trillion dollars may be involved in intergenerational
transfers over the next decade or two. It is hard for
this farm kid from Hickory Corners to think in terms
of eight trillion dollars. But this is the possible mass

7

�of wealth that may move through the process of
estate planning in the coming few years.
B.	

My experience has been that communities that give
generously, give generously to everybody. And
anyway, if we as United Ways and community
foundations can collectively increase giving
generally, we will ultimately be benefiting
everybody.

c.	

It does not have to be open warfare. We must start
working together as a sector and looking at what is
best for the donor, and ultimately, those individuals
who are the beneficiaries of the services of the
organizations you fund.

D.	

I'm delighted that on a national level, a joint United
Way and community foundation committee has been

8

�created to look at how local United Ways and
community foundations do and should cooperate.

E.	

Locally, I encourage United Ways and community
foundations to continue working together through
the Michigan Nonprofit Forum to help establish a
public tax policy for the people of our state.

F.	

Also, in tandem, you must look at working together
to help bring about voluntary action centers in your
community to help mobilize the greatest resource
America has -- people. And if you believe the
research, those that volunteer give 100% more to
charitable organizations than those that do not.

V.	

Charles Dickens, as usual, said it very well: "It was the
best of times, it was the worst of times. "

9

�A.

Americans are the most generous people in the
world. They give time and money with remarkable
liberality. They pull out their checkbooks and roll up
their	 sleeves and pitch in whenever they see a need
to be	 met. Research indicates that this great
characteristic of Americans is getting stronger, and
we	 should rejoice in that fact.

B.	

It is the worst of times, too. The problems of
poverty have never been worse. The challenges of
education have never been more daunting. The
needs of people have never been greater. The
doomsayers among us say that our social problems
have become intractable.

c.	

When I hear these pessimists, my mind's eye sees a
man standing over 50 years ago, in the ruins of
London, and he growls 10 words: "Give us the
10

�tools, and we will finish the job." Throughout our
communities, we have the tools: United Ways,
community foundations, and hopefully voluntary
action centers. It is people such as you and
thousands of others like you forming a grand alliance
to work as alleys for a common cause.
D.	

It is time for all of us to realize that none of us can
do the job alone, but we must each do our part.

E.	

For in the final analysis, only people matter, only
people make a difference.

F.	

For I am only one,
but I am one,
I can't do everything,
but I can do something.
What I can do, I ought to do.

11

�And what I ought to do, by the grace of God, I will
do.
For I am only one, but I am one.
G.	

And I suspect, that if United Ways and comrnurritv
foundations do what they can do and what they
ought to do, in tandem, we will indeed make this
great State of Michigan a better place in which to be
born and which to grow up.

VI.	 I wish you godspeed.

s: \chairman\docs\u nitway

12

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                <text>&lt;a href="http://rightsstatements.org/page/InC/1.0/?language=en"&gt;In Copyright&lt;/a&gt;</text>
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