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                    <text>I -

"A PART OF THE MAIN"
Remarks by Dr. Russell G. Mawby,
Vice President, W. K. Kellogg Fo~~dation,
at the Farm Management Ban~uet
Farmer's Week - Mi chigan State Uni ver s i t y
February 1, 1968
I.	 An Election Year:

In recent weeks, we have been treated to a number of political

spectaculars - The President's St~te of the Union; the Republican's state of
the Union; the Governor's state of the State - al l just forerunners of "more to
come" in this election year.

.: u':

r '", ~ '.:

In political tradition, tendency to "point with

pride" and to "view with alarm."

In American farr.ling today:

A.	 Poi nt with pride, to such as
1.	 the productivity, efficiency of American f armers
(On	 the average, 1 person in u.s. agriculture today supplies
abundantly the food and fibre needs of 40 persons -- compared to
26 in 1960 and only 10 persons 30 ye ars ago . )
2.

..

the ability of American farmers to apply mushrooming technology to
//

problems of farming

.'" J -

\,

I

~

c' .i

~" _'	

,

(Between 1950 and 1965, output per man-hours in agriculture rose
nearly three times as fast as in non-farming occupations---132
per cent in agriculture against 47 p er cent in the rest of the '
economy. )
(If we were as far ahead of the Russians in the space race ,a s we
are in agriculture, we would be running a shuttle service It o the
moon. )
3.

the contribution of agricultural productivity in making it possible
for America to have the highest standard of living known to man
(Without	 the immense l abor - saving contribution on t he part of
agr-Lcul.ture-o-t'r-eedng manpower f or other productive endeavor s--

I	

I

~',

1''''' '1;,..

I'

�2
-

:
	

ou
rn
a
t
i
o
nwou
ld no
t en
joyth
eabun
d
an
c
eo
fgood
s and s
e
r
v
i
c
e
s
o
fa
l
lkind
swhi
c
hw
e ha
v
e
.
)

4
.
	 thev
i
a
b
i
l
i
t
yo
ft
h
ef
am
i
lyf
a
rm
, sp
ann
ingth
ech
ang
ef
romth
e
su
b
s
i
s
t
e
n
c
ef
a
rm
ingo
fa c
e
n
t
u
r
yago t
ot
h
eh
ighl
ycomp
l
excomm
e
r
c
i
a
l
i
z
ed
f
a
rm
ingo
ftod
ayand tomo
r
row

5
.
	 th
esy
s
t
emo
fland
g
r
a
n
t in
s
t
i
t
u
t
i
o
n
s
,ap
rodu
c
to
fth
ev
i
s
i
o
no
f
p
i
o
n
e
e
rf
a
rml
e
a
d
e
r
s
-w
i
t
hp
rog
r
am
so
ft
e
a
c
h
i
n
g
,r
e
s
e
a
r
c
hand
I

I'

e
x
t
e
n
s
i
o
n
i
na
g
r
i
c
u
l
t
u
r
e
, fi
r
s
t
and nowcomp
r
eh
en
s
iv
e u
n
i
v
e
r
s
i
t
i
e
s
o
fs
c
a
l
eand q
u
a
l
i
t
y
. S
p
e
c
i
f
i
c
a
l
l
y
, MSU -t
h
ep
i
o
n
e
e
rl
a
n
d
g
r
a
n
t
c
o
l
l
e
g
e-an
di
t
sp
r
e
se
n
tC
o
l
leg
eo
fA
g
r
i
c
u
l
t
u
r
e
,w
i
th i
t
sf
a
c
u
l
t
y
,
p
rog
r
am
s
, and g
r
adu
a
t
e
sm
a
in
t
a
in
ing a s
t
a
t
e
,na
t
i
o
n
a
land i
n
t
e
r
n
a
t
i
o
n
a
l
r
e
pu
ta
t
i
o
n
.
B
.
	 V
i
ew w
i
th a
l
a
rm (
c
o
n
c
e
r
n
s
)
,su
cha
s1
.
	t
h
epe
r
s
i
s
t
e
n
tpoo
rp
r
o
f
i
ts
i
t
u
a
t
i
o
ni
nmu
ch o
fa
g
r
i
c
u
l
t
u
r
e
,w
i
th
f
a
rmp
eop
l
eg
e
n
e
r
a
l
l
yno
ts
h
a
r
i
n
gi
nth
ea
f
f
l
u
e
n
c
eand p
r
o
s
p
e
r
i
t
yo
f
ou
rs
o
c
i
e
t
y(
c
o
s
t
p
r
i
c
esqu
e
e
z
e
)
.
2
.
	t
h
e
\
.un
c
e
r
t
a
i
np
ro
sp
e
ct o
fen
t
r
yi
n
t
of
a
rm
ingby c
o
r
p
o
r
a
t
i
o
n
sh
av
ing
o
t
h
e
r
,p
e
rh
ap
s non
-a
g
r
i
c
u
l
t
u
r
a
li
n
t
e
r
e
s
t
s

3
.
	 thecon
t
i
n
u
i
n
gon
rusho
fn
ewt
e
chno
lo
gy
,n
ewc
i
r
cum
s
tan
c
e
s
,n
ew
i
n
f
l
u
e
n
c
e
s-f
o
r
c
i
n
gc
o
n
t
i
n
u
i
n
gchang
e and a
d
j
u
s
t
m
en
ts i
nth
ef
a
rm
e
n
t
e
r
p
r
i
s
e

4
.
	 thef
r
u
s
t
r
a
t
i
o
n
s
,de
l
a
y
sandfa
i
l
u
r
e
so
ff
a
rmi
n
s
t
i
t
u
t
i
o
n
san
d
o
r
g
a
n
i
z
a
t
i
o
n
si
nr
e
spond
ingt
ot
h
ec
u
r
r
e
n
tn
e
em
o
f comme
r
c
i
a
l
a
g
r
i
c
u
l
t
u
r
e

5
.
	 thechang
ingn
a
t
u
r
eo
ft
h
elabo
ri
n
p
u
ti
nf
a
rm
ing-fa
rm
e
r
s and f
a
rm
l
e
a
d
e
r
sa
r
eb
e
ingcomp
e
l
l
e
dt
ot
a
k
ea w
ho
l
en
ewlooka
tf
a
r
ml
a
b
o
r
,
d
e
p
a
r
t
i
n
gf
romt
h
e"
f
am
i
l
yf
a
rm
"n
o
t
i
o
no
fth
ep
a
s
twh
en l
a
nd
,l
a
b
o
r
,

'~

' .
.
.
.
.

�.
.
.
.

-3
c
a
p
i
t
a
landm
an
ag
em
en
t we
r
ev
e
s
t
e
di
non
ep
e
r
son o
rf
am
i
lyandb
e
com
ing
ap
a
r
to
fan i
n
d
u
s
t
r
i
a
l
i
z
e
ds
o
c
i
e
t
yi
nwh
i
ch th
ep
a
t
t
e
r
nf
o
rf
a
rm
l
a
b
o
rmu
s
tb
e con
s
i
s
t
e
n
tw
i
th t
h
ef
r
am
ewo
rko~ r
u
l
e
se
s
t
a
b
l
i
s
h
edby
t
h
ei
n
d
u
s
t
r
i
a
lwo
rk f
o
r
c
e
.

6
.
	 theth
r
e
a
to
fs
u
b
s
t
i
t
u
t
e
s
,i
nwh
i
ch food
sd
e
r
i
v
edf
rom on
es
e
c
t
o
ro
f
f
a
rm
in
gm
ayb
e
com
e an i
n
c
r
e
a
s
i
n
g
l
ys
e
r
i
o
u
st
h
r
e
a
tt
oano
th
e
rs
e
c
t
o
ro
f
t
h
ef
a
rmi
n
d
u
s
t
r
y(
d
a
i
r
y
)
,'
.
'1

7
.
	 th
eunf
am
i
l
i
a
r
,

e

a~

un
com
fo
r
t
ab
l
e
,~

o

e t

o
fb
a
r
g
a
i
n
i
n
ga
s an

r
t
an
te
l
em
en
ti
nf
a
rmm
ar
k
e
ting
in
c
reas
ing
lyimpo
M
any o
ft
h
e
s
et
o
p
i
c
s-on t
h
eon
eh
and o
rt
h
eo
t
h
e
r-a
r
et
emp
t
ingand m
igh
t
b
e expl
o
r
e
dt
oadv
an
t
a
g
e
. Ih
avee
l
e
c
t
e
d
, how
ev
e
r
, t
os
t
ep a
sidef
romt
h
e
s
e
c
e
n
t
r
a
l
,p
r
e
s
s
i
n
gi
s
s
u
e
s
-w
h
i
l
eno
td
en
y
ingt
;
le
i
rim
po
r
t
an
ce and r
e
l
e
v
a
n
c
e
a
n
d
sugg
es
ta looka
tAm
e
r
i
c
an f
a
rm
ingt
o
d
ay and t
o
mo
r
row i
ns
l
i
g
h
t
l
yd
i
f
f
e
r
e
n
t
p
e
r
spe
c
t
i
v
e
.

I
I
.
	AP
a
r
t o
ft
h
eM
a
in

Th
et
i
t
l
ef
o
rmy r
em
a
rk
scom
e
s
,a
sm
an
yo
fyou r
e
c
o
g
n
i
z
e
,f
r
o
m th
eS
ev
en
t
e
en
th
C
en
tu
ry w
r
it
e
r
,Jo
hn ~onne (
16
24
)
:
"No m
anis
	an i
s
l
a
n
d
,
e
n
t
i
r
eo
fi
t
s
e
l
f
,
Ev
e
ry m
a
ni
sa p
ie
ce o
ft
h
ec
o
n
t
i
n
e
n
t
,
A pa
r
t o
fth
e m
a
in
."
I

I
nt
h
e
s
efewwo
rd
s
, t
h
e'
t
:
r
i
te
rs
ums upth
ees
s
en
c
eo
ft
h
i
n
g
s "hum
a
r
l
-o
a
!
I

r
e
co
gn
i
ti
o
nt
h
a
ti
nth
eb
ro
th
e
rhood o
fm
ank
ind
, th
ew
e
l
l
-b
e
ing
, th
ef
u
l
ll
i
f
e
,
t
h
eu
l
t
im
a
t
eq
u
a
l
i
t
i
e
so
ft
h
ei
n
d
i
v
i
d
u
a
la
r
ei
n
exo
r
ab
lyi
n
t
e
r
tw
i
n
e
dw
i
th th
el
i
f
e
o
fo
t
h
e
r
s
. Aso
c
ia
l con
s
c
i
en
c
e
,as
en
s
eo
f~ e

on i i it

for o
t
h
e
r
sa
sw
e
l
l

a
s se
l
f
,an ex
t
en
siono
ft
h
ef
a
rmt
r
a
d
i
t
iono
fne
i
ghbo
r
ing
ep
r
i
v
i
l
e
g
ei
nmy wo
rk t
ot
r
av
e
le
A
sI h
av
e th

' en i e~ ,

v
i
si
t
i
n
gw
i
th

p
eop
l
ei
nm
any w
a
lk
so
fl
i
f
e
,I h
av
e com
et
ot
h
e un
e
a
sy fe
e
l
i
ng t
h
a
tf
a
rmp
eop
l
e

.. •,
,·
r
·· .
.
.
.I	

.
.
,4,.,
.
.

�-4
"
"
"
,
1\J
(1
,
\
a
r
et
osom
ed
eg
r
e
e ou
to
fph
a
s
e wi
t
hth
es
o
c
i
e
t
yo
fwh
ich we a
r
ea
l
la p
a
r
t
;t
h
a
t

t
h
e
r
ee
x
i
s
t
si
na s
en
s
ean a
p
a
r
t
n
e
s
sf
romt
h
em
a
in s
t
r
e
amo
f con
t
e
mpo
r
a
ry Am
e
r
i
c
a
;
t
h
a
t
,i
na p
r
eo
ccup
a
t
ionw
i
th p
rodu
c
t
ionand co
mmod
i
t
i
e
s and p
r
i
c
e
s,
a
nd p
r
o
f
i
t
s
,
)
.
./ 01; 1t,I
,
c

t
h
e
r
eh
a
s oc
cu
r
r
edan e
r
o
s
i
o
no
ft
h
es
o
c
i
a
lcon
sc
i
en
c
ewh
i
ch h
a
sc
h
a
r
a
c
t
e
r
i
z
e
d
andg
r
a
c
ed t
h
er
u
r
a
landth
ef
a
rm
. Th
is i
sdi
f
f
i
c
u
l
tt
odo
cum
en
t
, tooe
t
h
e
r
e
a
l
I

I~'

p
';. ,

1'
1

t
om
e
a
su
r
e
,
	y
e
t.
'
i
tpe
r
s
i
s
t
si
nva
r
i
e
de
v
i
d
ence
:
i
nfa
rmd
i
s
c
u
s
s
i
o
n
s
, conc
er
n
sfo
rp
l
a
n
ts
,an
im
a
l
s
,l
andand co
mmodi
t
y
(

va
l
u
e
so
v
e
r
r
i
d
e~ o

e

,

s
ch
o
o
l
s
,he
a
l
t
h
, hum
ansk
i
lls
, and comp
r
eh
e
n
s
iv
e

c
u
l
t
u
r
a
lv
a
l
u
e
s
.
-i
ns
t
u
d
i
e
swh
i
ch con
sf
.s
te
r
r
tLy i
n
d
i
c
a
t
et
h
a
tf
a
rmp
a
r
e
n
t
st
endt
o
a
tt
a
ch l
e
s
simpo
r
t
an
c
eboedu
c
a
t
ionf
o
rt
h
e
i
ryoung
s
t
e
r
s th
ando
non
f
a
rm p
a
r
e
n
t
s
. Th
i
ss
e
em
st
ob
ep
a
rticul
a
rlyt
r
u
ei
fth
ef
a
rm
son
sh
av
ei
n
t
e
n
t
i
o
n
st
of
a
rm
.
- bo
y
swho p
l
an t
of
a
rmf
e
e
lt
h
a
tedu
ca
t
i
o
nb
eyond h
igh s
choo
li
s
r
e
l
a
t
i
v
e
l
yun
impo
r
t
an
t a ~d h
av
elowe
red
u
c
a
t
i
o
n
a
laspi
r
a
tion
s th
an
do f
a
r
mboy
sw
i
t
:
lo
th
e
ro
c
cu
p
at
i
on
a
l pl
a
n
s
.
-r
u
r
a
lyou
th no
t on
ly co
mpl
e
t
ef
ewe
ry
ea
r
so
fs
choo
l
, bu
t th
eya
lso
r
e
c
e
i
v
eg
en
e
ra
l
ly w
h
a
t m
u
s
t be con
si
d
e
r
edi
n
f
e
r
i
o
rs
ch
o
o
li
n
g
.
-i
nre
p
o
r
t
s
	o
fS
e
lect
i
v
eS
e
rvi
c
ee

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,

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e
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2
) - a con
c
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in
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f

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l
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c
s

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h
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o
rt p
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ft
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s
human sp
a
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r
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s su
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cr
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s
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h
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r
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.
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                    <text>Notes from RGM's presentation at the
J9nia Area Chamber of Commerce Annual Dinner
~~e e t in g - February 13, 1992 - Ionia High School
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g
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u
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h c
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ty l
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u
c
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t
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r
v
a
t
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n
s t
h
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o
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s i
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t hum
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r
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ti
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h
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ink o
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ay b
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ts:
1
.
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r
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y
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health care in rural communities, it is necessary to refer back to the
problems which concern us--issues such as access and availability of care,

J

continuity and comprehensiveness of care, productivity of various elements of the system, cost and financing, quality.

With these central

issues in mind, from our vantage point we see such promising opportunities
as the following:

{

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t
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o
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n
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n
gt
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e em
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rg
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cy
m
ed
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c
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�8
relationships between educational institutions and health
service institutions and settings.

Somehow we must bring

to	 reality the much-discussed concept of a health delivery
network as it relates to both education and health care
delivery.

Universities have been preoccupied with medical

science and research; hopefully, more of their attention and
resources will be directed to the improvement of health care
delivery.

6.	 Enhancement of preservice and inservice education in the work
setting for health personnel.

This setting is not only appro-

priate but essential for certain aspects of education and
training.

As an example, hospitals are becoming more conscious

of their educational role and in many instances are beginning
to establish institution-wide education and training programs.
Such programs encompass employee orientation, on-the-job training,
supervisory development, career mobility, clinical instruction,
inservice education, patient education, and community education.

7.	

Experimentation regarding the hospital role in the provision of
primary care, the component of comprehensive care perhaps
least-well served currently.

The public, in search for such

care, has turned to the community hospital, via the emergency
room.

But the emergency room is not the proper setting for

qUality primary care, for emergency room care tends to be episodic and very expensive.

Better answers are available, are

being demonstrated in some isolated instances, and should be
more characteristic of the delivery system.

�9

8.	 Whenever resources are scarce in relation to needs, the
usual situation in rural areas, ever better mar-agement is
I

required as priorities are established and allocations
made.

A long-standing orientation of this Foundation

has been to improved management and administration, in
the health fields as well as in other fields of Foundation
endeavor.

We have been particularly impressed with bene-

fits achieved through sharing of services by hospitals and
the application of management engineering techniques in the
health care delivery system.

9.	 Elaboration of the role of the trustee in the health care system.
The institutional board of trustees, if representative, well
qualified, and well informed, is an essential element in
responsive institutional administration.

Trustees can assist

in keeping the endeavor oriented to the ultimate purposes of
the institution, above the more vested interests of the institution itself, its professional components, and its personnel.
One could go on virtually ad infinitum with innovative options.

But

underlying issues such as these are two basic considerations:
A.	 The problem of fragmentation, both in terms of care as it is

..c

available to the individual person and fragmentation of efforts
of the various elements of our health system.

There is almost

a desparate need for greater cooperation and coordination of
the efforts of the individuals, institutions, and organizations
involved with rural health--health departments, state and
local; hospitals and other institutions, public and private;

�10

professionals, both individually and through their organizations; educational institutions, including colleges and
universities, four-year and two-year institutions, public
and private.
For too long society has tolerated, borne the costs of,
and suffered the consequences of fragmentation.

Hopefully,

leadership for its rationalization will come from those
who are most involved and most knowledgeable, rather than
being imposed.
B.

The need for a comprehensive program of health education.
I would like to share with you some thoughts from a
recent address by Dr. C. A. Hoffman, President of the
American Medical Association.

"A major cause of the current

controversy about America's health care is that the public
and the government fail to understand the difference
between good health and good medicine.

Americans have a

right to good medical care, but they do not have a right
to good health.

Good health is not a right, but a

responsibility--a shared responsibility--and that responsibility begins with the individual's own health behavior.
The health habits of most Americans are so poor that the
nation is suffering from what might be termed an acute case
of 'people pollution' and poor personal health behavior

�11

plays a significant positive role in heart disease, cancer, stroke, and accidents--the four leading causes of death
in America today.

1

"Indeed, if all Americans could be convinced to adopt
a healthful style of life--eating correctly, not smoking,
controlling pollutants, driving safely--the positive effect
of the nation's health would be far more dramatic than could
be accomplished through the construction of thousands of
new hospitals and the production of many thousands of additional physicians."
- - -

/

;,

-

-

--- - -

-

I

But what we need is a positive and comprehensive approach to
health education.

/

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�</text>
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                    <text>THE UNIVERSITY OF THE 21ST CENTURY:
IMPLICATIONS FOR THE RESIDENTIAL CONFERENCE CENTER
REMARKS BY RUSSELL G. MAWBY
CHAIRMAN AND CHIEF EXECUTIVE OFFICER
W. K. KELLOGG FOUNDATION
AT THE
KELLOGG CONFERENCE ON
UNIVERSITY-BASED RESIDENTIAL CONTINUING EDUCATION
UNIVERSITY OF OKLAHOMA
NORMAN, OKLAHOMA
FEBRUARY 18, 1991
I

THANK YOU FOR I NVI TI NG ME TO BE A PART OF THIS CONFERENCE.

I AM

DELIGHTED TO BE WITH VALUED PROFESSIONAL COLLEAGUES AGAIN, SOME OF
WHOM

I'VE BEEN PRIVILEGED TO KNOW FOR MORE THAN A QUARTER OF A

CENTURY,

AND

I

ESPECIALLY APPRECIATE

THE OPPORTUNITY OF

MEETING

OTHER ADULT EDUCATION PROFESSIONALS I HAVE NOT PREVIOUSLY KNOWN.

I CONGRATULATE DR. PAPPAS AND THE OTHERS RESPONSIBLE FOR BRINGING US
TOGETHER.

AS

THE

PROGRAM

PROLOGUE

STATES,

"UN I VERS ITY-BASED

RESIDENTIAL CONTINUING EDUCATION IS TODAY IN A STATE OF

�2

TRANS I T ION. "

WH I LE SOME

OF

HAVE NEGATIVE CONNOTATIONS,
--

THE

CONCEPT

FOREFRONT OF
TIME

MAY

OF

THE

CURRENT

LEARN I NG

RIGHT

PEND I NG

CIRCUMSTANCES

THE BROAD FIELD OF CONTINUING EDUCATION
THROUGHOUT

THE

EDUCATIONAL CONCERNS TODAY.

BE MORE

AND

THAN

EVER

BEFORE

LIFESPAN

INDEED,
TO

MAKE

I

--

I SIN

THE

SENSE THAT THE
SIGNIFICANT

AND

EXCITING STRIDES IF YOU AS PROFESSIONAL LEADERS HAVE THE SKILL,

THE

COMMITMENT, AND THE COURAGE TO DO SO.

I

ACKNOWLEDGE

COLLEAGUE,
THE

W.

DR.

UNIVERSITY

WITH DEEP
CYR I L
OF

APPRECIATION

THE

MAJOR

CONTRIBUTION OF

MY

O. HOULE, PROFESSOR OF EDUCATION EMER ITUS OF

CHICAGO

AND

SENIOR

PROGRAM

CONSULTANT

FOR

K. KELLOGG FOUNDATION, IN THE PREPARATION OF THESE REMARKS.

THE

�3

II

THE ONLY WAY I KNOW HOW TO BEGIN TO THINK ABOUT THE UNIVERSITY OF
THE 21ST CENTURY

IS TO TRY TO DISCOVER THE STABILITIES AND THE

CHANGES OF THE PRESENT, AND GUESS HOW THEY WILL CARRY FORWARD INTO
THE

FUTURE.

SINCE

THE

EIGHT-AND-A-HALF CENTURIES,

UNIVERSITY

HAS

BEEN

IT IS LIKELY THAT,

IN

EXISTENCE

FOR

LACKING A NUCLEAR

CATASTROPHE, STABILITIES WILL WIN OUT OVER CHANGES.

BUT WHAT I HOPE

TO DO TODAY IS TO IDENTIFY FOR YOU CERTAIN MODIFICATIONS OF THE PAST
AND, ASSUMING THAT THEY CONTINUE, THE CHANGES THEY WILL BRING ABOUT
FOR THOSE WHO WORK IN CENTERS FOR CONTINUING EDUCATION.

THE RAPID GROWTH OF HIGHER EDUCATION AFTER WORLD WAR I I SEEMS TO
HAVE ENDED IN THE LATTER PART OF THE 1970S.
EXPENDITURES HAVE CONTINUED TO GROW.

THE DOLLAR AMOUNTS OF

HIGHER EDUCATION

HUNDRED BILLION DOLLAR A YEAR ENTERPRISE.

IS NOW A

BUT FROM 1970 THROUGH

�4

1985,

THE

LAST

EXPENDITURES

FOR

YEAR

FOR

HIGHER

WH ICH

FIGURES

EDUCATION

REMAINED

ARE
AT

AVAI LABLE,

TOTAL

2.6 PERCENT OF THE

GROSS NATIONAL PRODUCT, VARYING UPWARD OR DOWNWARD EACH YEAR BY ONLY
ONE-TENTH OF ONE PERCENT.

MORE

THAN

THAT,

COME

FROM

VARIOUS SOURCES HAS NOT CHANGED GREATLY

YEARS.

THE

SHARE

OF

THE

COSTS

OF

HIGHER

TUITION AND FEES ACCOUNTED FOR 23 PERCENT;

TOTALLED 45 PERCENT;
WAS 8 PERCENT;

REVENUE

TREMENDOUS

IN

THE

WHICH

LAST TEN

GOVERNMENT FUNDS

FROM ENDOWMENT AND GIFTS OF

ALL

KINDS

AND INCOME FROM ALLIED ENTERPRISES AND OTHER SIMILAR

SOURCES WAS 24 PERCENT.
INCREASED

EDUCATION

GOVERNMENT
DIFFERENCE.

AS WE LIVE DAY TO DAY,
FUNDING,
BUT

OR

THEY

GRANTS
BALANCE

NEW TUITION LEVELS,

FROM
OUT

UNIVERSITY'S BILLION DOLLAR FUND-RAISING CAMPAIGN

DONORS
OVERALL

MAKE
AS

A
ONE

IS OFFSET BY LOST

REVENUES SOMEWHERE ELSE CAUSED BY A DROP IN THE STOCK MARKET.

�5

I N ONE RESPECT, A GREAT CHANGE HAS OCCURRED SI NCE THE 1970s.

IN

THAT DECADE, THE INCREASED ENROLLMENTS CREATED BY THE POST-WAR BABY
BOOM CAME TO AN END.
GLOOMY

THE LITERATURE OF THE PERIOD WAS FILLED WITH

PREDICTIONS ABOUT WHAT MIGHT HAPPEN AS A RESULT.

AS

IT

TURNED OUT, TOTAL ENROLLMENT ROSE DRAMATICALLY.

IN 1970, IT WAS 8.6

IN 1988,

ACTUALLY,

MILLION STUDENTS;

IT WAS 12.6 MILLION.

THE

ENROLLMENT OF FIRST- TIME FRESHMEN I NCR EASED ONLY SL IGHTLY BETWEEN

1970 AND 1986 -- FROM 2.1 MILLION TO 2.2 MILLION.

(LET ME PAUSE TO

SAY THAT THAT REPRESENTED A REAL TRIUMPH FOR OUR INSTITUTIONS OF
HIGHER

LEARNING

GROUP.)
INCREASED

IN

THE

FACE

OF

THE

DECLINING SIZE

OF

THE

AGE

THE DRAMATIC INCREASE CAME FROM THE INCLUSION OF A GREATLY
NUMBER

OF

WHAT

EDUCATORS

HAVE

CALLED

"NONTRADITIONAL

STUDENTS" -- THE KINDS OF STUDENTS WHICH HIGHER EDUCATION HAS ALWAYS
SERVED BUT NEVER SO FULLY BEFORE.

THEY ARE OLDER:

IN 1970, PEOPLE

OVER THE AGE OF 25 MADE UP 28 PERCENT OF THE STUDENT BODY; BY 1985,
THEY MADE UP 42 PERCENT.

AND THEY ARE MORE LIKELY THAN BEFORE TO

�6

HAVE

STUDY

AS

ONLY

ONE

OF

THEIR

MAJOR

LIFE

ACTIVITIES:

IN

1970,

32 PERCENT OF THE STUDENTS WERE PART - T I ME; IN 1987, THAT FIGURE HAD
RISEN TO 42 PERCENT.

AS I

SAID,

THESE

HIGHER LEARNING,
IN

PROFOUND

WAYS

THE

WH I CH

FAR

FROM NEW AT OUR

INSTITUTIONS OF

BUT THEIR NUMBER HAS NOW REACHED SUCH A SIZE THAT

EDUCATION ITSELF.
LADDER,

STUDENTS ARE

THEY

MAKE

US

RECONSIDER

THE

NATURE

OF

HIGHER

WE HAVE LONG ACCEPTED THE IDEA OF THE EDUCATIONAL

YOUNG

PEOPLE

CLIMBED

I N AGE-SEGMENTED

RANKS

THROUGH

LEVELS OF EARL I ER SCHOOL I NG, FROM KINDERGARTEN AND FIRST GRADE

THROUGH

TWELFTH.

THEN,

WITHOUT

A PAUSE,

THEY

CONTINUED

CLIMBING.

IF THEY FALTERED, WOE TO THEM!

TO

USE

ANOTHER

METAPHOR,

WE

HAVE

ASSUMED

THAT A NARROW WINDOW OF

OPPORTUNITY OPENED UP ABOUT THE 18TH YEAR OF LIFE AND THAT ALL LATER
SUCCESSES

AND

FAILURES

WOULD

BE

INFLUENCED

BY

WHETHER

OR

NOT

THE

�7

YOUNG ADULT MANAGED TO ENTER THE HIGHER EDUCATIONAL TRAJECTORY AT
THAT TIME AND CONTINUE IT THROUGH THE SUCCESSIVE STAGES OF FORMAL
EDUCATION.

THIS

IDEA

IS

DEEPLY

INGRAINED

IN

OUR

SOCIETY.

A

CULTURAL LAG EXISTS BETWEEN THE WAY THINGS ARE AND THE WAYS WE TEND
TO

THINK

ABOUT

THEM.

PARTICULARLY ON THE
AWARDS

TO

FOR

EXAMPLE,

SPORTS PAGES,

UNIVERSITIES

ON

THE

THERE

IS

MUCH

TRAJECTORY.

ARE

BASED

ON

THE

TODAY,

ABOUT BASING ALL GOVERNMENTAL

EXTENT

TO

WHICH

THEY

STUDENTS THROUGH TO THE BACCALAUREATE IN FOUR YEARS .
PROCEDURES

TALK

RIGIDITIES

OF

THE

GET

THEIR

MANY COLLEGE
EDUCATIONAL

EVEN THE REFERENCE BOOKS I CONSULTED FOR THIS PAPER ARE

BOUND BY THE

"WINDOW-OF-OPPORTUNITY" CONCEPTION.

ON ONE OR TWO

PAGES, THEY REPORT BRIEFLY ON THE ACTUAL NATURE OF THE ENROLLMENT,
BUT THEY GIVE 50 OR MORE PAGES TO A DETAILED ELABORATION OF THE
ENROLLMENT

OF

SO-CALLED

"REGULAR"

REFERENCE TO THE AGE GROUP FROM 18 TO 25.

STUDENTS,

WITH

PARTICULAR

�8

ON THE CAMPUSES THEMSELVES A GREAT DEAL IS BEING DONE TO ACCOMMODATE
THE NEW STUDENT BODY.

CERTAINLY THAT IS TRUE,

FOR OTHERWISE THE

NUMBERS WOULD NOT CONTINUE TO RISE AS DRAMATICALLY AS THEY HAVE.
LET US CONSIDER A FEW OF THOSE CHANGES:

FACULTY MEMBERS ARE BEGINNING TO ACCOMMODATE TO
THE PROBING INTELLIGENCE AND VARIED EXPERIENTIAL
BACKGROUNDS OF THE IR STUDENTS.
THIS

CHANGE

THREATENING OR

INTIMIDATING,

ARE SAVORING THAT CHALLENGE.
IT

WAS

GENERALLY

AGREED

WH I LE SOME FIND
MANY

IN AN EARLIER ERA,
THAT

THE

RETURNING

VETERANS OF WORLD WAR I I WERE AMONG THE ABLEST
STUDENTS THE COLLEGES EVER HAD.

THOSE REWARDING

DAYS ARE BACK AGAIN, THIS TIME WITH NO PROSPECT
THAT THEY WILL END.
THE

REQUIREMENTS

HAVE
1960S,

FOR

ADMISSION

UNDERGONE A REVOLUTION.
TO

EARN

A

DEGREE,

AND

PLACEMENT

AS LATE
AN

AS THE

EXPERIENCED

INTERPRETER HAD TO ACQUIRE 12 SEMESTER HOURS IN
A MODERN FOREIGN LANGUAGE, A SEASONED EDITOR WAS
REQUIRED TO REGISTER IN FRESHMAN ENGLISH, AND A

�9

SUCCESSFUL BUSINESSMAN

WOULD

HAVE

TO

COURSE IN PR I NC I PLES OF MANAGEMENT.
WENT,

NO

ALLOWANCE

ACQUIRED
NOW,

BEING

MADE

TAKE

A

AND SO IT

FOR

KNOWLEDGE

IN ANY OTHER WAY THAN COURSE-TAKING.

VI RTUALLY EVERY I NST IrUT ION HAS MADE SOME

KIND OF ACCOMMODATION TO THE NEED FOR ADVANCED
COLLEGIATE

STANDING

THE

CONCEPT

OF

EXPERIENTIAL LEARNING -- AND SOME HAVE GONE VERY
FAR IN THIS DIRECTION.
THE WHOLE FIELD OF DISTANCE EDUCATION, IN WHICH
I NSTRUCT ION IS CARR I ED OUT WHEN THE STUDENT IS
NOT IN THE PHYSICAL PRESENCE OF THE TEACHER, HAS
BEEN FOSTERED AND DEVELOPED, THOUGH, IT MUST BE
ADMITTED,

LESS

ELSEWHERE

IN

SO
THE

IN

THE

WORLD,

UNITED
SUCH

STATES

AS

IN

SCANDINAVIA, AUSTRALIA, AND CANADA.
IS HAPPENING HERE.
ONE,

DISTANCE

SIGNIFICANT

ENGLAND,
BUT A LOT

IN A COUNTRY AS VAST AS THIS

EDUCATION

WAY

THAN

OF

IS

NOW

SEEN

REACHING

OUR

NEW

AS

A

STUDENT

BODY.
COURSES AND OTHER PATTERNS OF
BEING

RESHAPED,

REDESIGNED

INSTRUCTION ARE
TO

INCLUDE

�10

EXPER I ENT IAL ELEMENTS, AND LOCATED AT DIFFERENT
TIMES AND PLACES THAN I N THE REGULAR UN I VERS ITY
LECTURE

HALLS

AT

NINE

0' CLOCK

ON

MONDAY,

WEDNESDAY, AND FRIDAY MORNINGS.
YOu CAN ADD MANY MORE CHANGES THAN THE ONES I HAVE SUGGESTED.

AT

LEAST I HOPE YOU CAN, SINCE THE NATURE OF THE NEW STUDENT BODY HAS
POWERFUL IMPLICATIONS FOR THOSE WHO WORK IN RESIDENTIAL CENTERS OF
CONTINUING EDUCATION AND FOR THOSE WHO WILL DO SO ON INTO THE 21ST
CENTURY.

AS

LEADERS OF

FORMERLY

A MAJOR

STOOD

FORM OF

SOMEWHAT

ALONE

UNIVERSITY
AGAINST

THE

ADULT

STRONGLY

PATTERN OF YOUTH SERVICE ELSEWHERE ON THE CAMPUS.
ONE

VOICE

AMONG

MANY

WITHIN

HIGHER

EDUCATION,

EDUCATION.

YOU

PREVAILING

NOw YOURS IS JUST
YOUR

CONCURRENT

SESSION AT THIS CONFERENCE ON "THE NEW STUDENT MAJORITY" WILL BE
CONSIDERING THIS TOPIC AND I HOPE THAT IT REACHES OUT TO THE FULL
SCOPE OF JUST HOW MUCH THIS CHANGE WILL AFFECT YOU AS YOU WORK WITH

�11

YOUR NEW CAMPUS COLLEAGUES.

MOST BASICALLY, PERHAPS, YOU WILL BE DEALING WITH A FACULTY WHICH IS
MORE AWARE THAN BEFORE OF THE DIFFERENT NATURE OF THE MATURE ADULT
MIND AS CONTRASTED WITH THAT OF THE LATE ADOLESCENT OR YOUNG ADULT.
YOUR CAMPUS COLLEAGUES SHOULD HAVE A SENS ITI VENESS TO THE SPEC IAL
REQUIREMENTS OF YOUR PROGRAM AND, IN VARIOUS ACADEMIC COUNCILS, MAY
HELP YOU GAIN THE SUPPORT YOU NEED.

PRESUMABLY YOUR SPECIAL SESSION

ON "THE FACULTY ROLE" WILL DEAL WITH SUCH MATTERS.

IF ALMOST HALF THE STUDENTS ON A CAMPUS ARE MATURE, PRESUMABLY MANY
MORE DEPARTMENTS OF
INVOLVED

INSTRUCTION AND OTHER ACADEMIC UNITS WILL BE

IN TEACHING THEM THAN BEFORE.

THE

VISTA OF BODIES OF

CONTENT WITH WHICH YOU HAVE HAD NO PREVIOUS EXPERIENCE MAY BECOME A
CHALLENGE FOR YOU.

IF X DEPARTMENT AND Y PROFESSIONAL SCHOOL BEGIN

TO THINK CREATIVELY ABOUT EDUCATING ADULTS, YOU MUST BE PREPARED TO
HELP THEM.

�12

THE

STRUCTURAL

RULES

AND

RELATIONSH I PS

PRESUMABLY NEED TO CHANGE.
FOCUS

OF

HARDER
WORK

THE

I

TO

ALWAYS

AND

INFILTRATE

PERHAPS

THROUGHOUT

WANTED TO RUN

THEIR

UN I VERS I TY WILL

YOUR TASK OF KEEPING THE CENTER AS THE

UN I VERS I TY S CONFERENC I NG

THAN BEFORE

WITH I N THE

OWN

ACT I VI TY

SHOULD NO
THE

LONGER BE

UNIVERSITY.

SHOWS;

WILL

THEIR

BECOME

A GOAL AS

SOME

DEANS

NUMBERS WILL

EVEN
YOU
HAVE

INCREASE

AND SO WILL THE NUMBER OF DEPARTMENT HEADS AND PROFESSORS WITH THE
SAME

ASPIRATION.

PROTECTIVE

LINES

RESTRICTIVE RULES.
PROBLEM,

ONE
ON

SOLUTION TO

THE

ORGANIZATION

ON THE WHOLE,

IF ONLY BECAUSE

PROBLEM

CHARTS

THIS

AND

IS

TO
TO

TRY

TO

DRAW

SET

UP

NEW

IS A POOR WAY TO SOLVE THE

IT REQU I RES YOU TO SPEND SO MUCH OF YOUR

TIME IN POLITICS AND POLICE WORK RATHER THAN EDUCATION.
PREVENT

OR

TO

WIN

ANY

COMBAT I VE

ENCOUNTERS

I S TO

THE WAY TO

MAKE

SERVICE SO EXCELLENT THAT OTHERS CANNOT COMPETE WITH YOU.
HAVE MORE TO SAY ON THIS LATER.

YOUR

OWN

I SHALL

�13

YOU

SHOULD

BE

ABLE

TO

PROVIDE

SOME

KIND

OF

REINFORCEMENT,

ENRICHMENT, OR COUNTERPOISE TO THE INNOVATIONS IN PROGRAMMING GOING
ON

ELSEWHERE.

THOSE

OF

FOR

DISTANCE

EXAMPLE,
EDUCATION,

DECENTRALIZED
CAN

BE

PROGRAMS,

PARTICULARLY

REINFORCED BY

BRINGING THE

STUDENTS TOGETHER IN OCCAS IONAL COLLECT IVE GATHER I NGS; CAN YOU BE
THE

HOSTS

FOR

THEM?

CAN THE CENTER

IN

FACT BE THE

FOCUS FOR

ALL-CAMPUS EFFORTS TO STUDY THE ADULT STUDENTS AND SEE HOW THEY CAN
BEST BE SERVED -- BE THE INTELLECTUAL CENTER FOR THIS DIMENSION OF
THE UNIVERSITY'S MISSION?

YOu WILL THINK OF OTHER EXAMPLES OF THIS

POTENTIALLY FRUITFUL IDEA.

THE POTENTIAL IS VIRTUALLY LIMITLESS.

III

THE OTHER MAJOR CHANGE IN HIGHER EDUCATION WHICH I WOULD LIKE TO
CALL

TO

YOUR

ATTENTION

UNIVERSITY ITSELF.
BUT

I

THINK

PATTERNS.

IT

HAS

TO

DO

WITH

THE

CONCEPTION

OF

THE

IT IS NOT SUBJECT TO STATISTICAL VERIFICATION -IS

JUST

AS

TRUE

AS

THE

CHANGE

IN

ENROLLMENT

�14

NOT SO LOI\JG AGO, PERHAPS AS RECEI\JTL Y AS THE 1960S, THE IDEA OF A
UNIVERSITY WAS FAIRLY WELL ESTABLISHED AS INCLUDING AN UNDERGRADUATE
PROGRAM,

A FULL RANGE OF GRADUATE DEPARTMENTS,

AND A CLUSTER OF

PROFESS IONAL SCHOOLS WI TH LAW AND MEDIC I NE AS THE I R CORNERSTONES.
NOTHING COULD BE DROPPED; A UNIVERSITY SHOULD TEACH SANSKRIT BECAUSE
IT HAD ALWAYS TAUGHT SANSKRIT.
NARROWER
THEY

To BE SURE, MANY INSTITUTIONS WITH A

RAI\JGE OF OFFERINGS CALLED THEMSELVES "UNIVERSITIES" BUT

DID SO WITHOUT FULL CONVICTION,

INCOMPLETE.

FEELING THEMSELVES SOMEHOW

UNIVERSITY ADMINISTRATORS OFTEN ARGUED THAT THEY NEEDED

JUST ONE OR TWO OR PERHAPS THREE MORE DEPARTMENTS BEFORE THEY COULD
BE FULLY ENTITLED TO ACCEPTANCE IN THE HIGHER CIRCLES OF ACADEME.

IN THE 1970S MATTERS STARTED TO CHANGE.

THE STANDARD SPEECH OF THE

PRESIDENTS BEGAN TO CENTER AROUND THE IDEA OF CHOICE OR THE IDEA OF
CENTERS OF EXCELLENCE.

"WE MUST FIND OUT WHAT WE CAN DO BEST," THEY

SAID, "AND PUT OUR RESOURCES THERE."

AND SO ACADEMIC SENATES AND

�15

THE PLATOONS OF ADMINISTRATORS WHO NOW ADORN OUR UNIVERSITIES TURNED
THEIR

ATTENTION

THEMSELVES:
ADEQUATE

TO

PRUNING

AND

UNIVERSITIES

RESHAPING.

DOES AN EXISTING OR PROPOSED FIELD OF STUDY HAVE AN

KNOWLEDGE

BASE?

DO WE

HAVE

TOP-QUALITY PROGRAM I N THIS FIELD?

THE

RESOURCES

TO BE HEARD,

OF

LOOKED CLOSELY

SCHOOLS,
CLASSICS.

PROGRAMS
STATEWIDE

TO SEE WHETHER

OFFERED AT FEWER I NST I TUT IONS.
HEARD

FROM:

EXTERNAL VOICES BEGAN

ASK I NG WHETHER THE COUNTRY REALLY REQU I RED ALL

DENTAL

DEPARTMENTS

TO MOUNT A

ARE THE NEEDS OF SOCIETY FOR

PEOPLE WITH THIS SPECIALTY ALREADY BEING MET?

EXISTING

ASKED

SIXTEEN

STATES

OF

SCHOOL
SYSTEMS

PROGRAMS OF

ADMINISTRATION,
OF

ITS
AND

HIGHER

EDUCATION

INSTRUCTION

COULD BE

PRED ICTABL Y, THE LEG ISLATURES WERE
NOW

REQUIRE

PUBLIC

COLLEGES

AND

UNIVERSITIES TO SET UP PROGRAMS TO ASSESS HOW MUCH STUDENTS ACTUALLY
LEARN IN COLLEGE.

PART OF SOCIETY'S INTEREST IN ACCOUNTABILITY WAS

CAUSED BY A FEELING OF FINANCIAL PRESSURE AND SOME WAS PERHAPS THE
RESULT OF THE BELIEFS OF SOME DEPARTMENT HEADS THAT THEIR OWN WORK

�16

COULD BECOME MORE SECURE BY ELIMINATING COMPETITION.

BUT IN A GOOD

MANY CASES, IT BECAME CLEAR TO ALL INTERESTED PARTIES THAT PROGRAMS
REALLY WERE SO WEAK THAT THEY HAD LITTLE HOPE OF REHABILITATION.

WHATEVER

THE

CAUSE,

THE

RESULTS

ARE

CLEAR.

PROGRAMS OF INSTRUCTION HAVE BEEN TERMINATED.

LONG-ESTABLISHED

LIBRARY SCHOOLS WERE

PERHAPS THE CHIEF VICTIMS, BUT SOME UNIVERSITIES HAVE NOT HESITATED
TO CLOSE OUT THEIR WORK IN A NUMBER OF FIELDS,
GEOGRAPHY,

INTERNATIONAL RELATIONS, AND SOCIOLOGY.

INCLUDING BOTANY,
AT MOST PLACES

THE IDEA OF AN OMNI-COMPETENT UNIVERSITY HAS BEEN ABANDONED.

THIS REDUCTION IN THE SCOPE OF THE UNIVERSITY'S INSTRUCTION PROVIDES
NEW CHALLENGES FOR THE CENTERS FOR CONTINUING EDUCATION.
LOSE

SOME OF THE

UNITS ON CAMPUS WITH WHICH THEY

THEY WILL

HAVE WORKED.

EXPERTS IN SOME FIELDS NEEDED I N CONFERENCES WILL BE MISSING FROM
THE CAMPUS AND MUST BE LOCATED ELSEWHERE.

MANY OTHER PROBLEMS OF

�17

THE SAME SORT MAY PRESENT THEMSELVES,

BUT,

GIVEN YOUR PRACTICED

INGENUITY, THEY WILL BE QUICKLY SOLVED.

FOR RESIDENTIAL CENTERS, THE HEART OF THE PROBLEM LIES DEEPER.
CLEAR

COOL

THEMSELVES

EYE

OF

THE

ASSESSORS

WITH

THE

RESULT

THAT

WILL
THEIR

FALL

UPON

RESOURCES

--

THE
EVEN

THE

CENTERS
THEIR

SURVIVAL -- WILL DEPEND UPON HOW ADMIRABLY THEY DO THEIR WORK.

NEITHER THEIR CONVENIENT PHYSICAL FACILITIES NOR THEIR USEFULNESS IN
PUBLIC RELATIONS WILL SAVE THEM.

AS WE ALL KNOW, CONFERENCE CENTERS

OUTSIDE THE UNIVERSITIES HAVE HAD A REMARKABLE GROWTH IN BUSINESS,
GOVERNMENT,

AND VOLUNTARY ASSOCIATIONS.

HOTELS NOW ROUTINELY ADD

THE WORDS "CONFERENCE CENTER" TO THE IR TITLES AND SO DOES EVERY
CROSS-ROADS MOTEL WITH A MEETING ROOM.

(ONE OF YOUR SESSIONS WILL

DISCUSS YOUR RELAT IONSH I PS WI TH THESE I NDEPENDENT VENTURES.)

OTHER

MODELS HAVE BECOME COMMONPLACE THROUGHOUT EUROPE, I N SOME CASES, AS

�18

IN

HAMBURG

AND

SHOWPLACES AT THE

MONTREUX,

BECOMING

HEART OF THEIR CITIES.

BUILD SUCH CENTERS AS EARLY STEPS
DEVELOPMENT PROCESSES.
MAY

BE,

SIMPLY

GLISTENING

THIRD WORLD COUNTRIES

IN THEIR

ECONOMIC AND SOCIAL

OUR UNIVERSITY CENTERS, PLEASANT THOUGH THEY

CANNOT COMPETE

AS

PLACES AVAILABLE, SOMETIMES NEARBY.

PHYSICAL RESOURCES

WITH

OTHER

AND WHILE CENTERS ARE CLEARLY

IMPORTANT INSTRUMENTS OF PUBLIC RELATIONS,
SECONDARY FUNCTION.

ARCHITECTURAL

THAT SHOULD BE ONLY A

CENTER STAFFS NEED TO DO ALL THEY CAN,

AS

RAPIDLY AND SMOOTHLY AS POSSIBLE, TO PRESENT THEMSELVES SO THAT THEY
APPEAL TO THE TRULY SERIOUS MEMBERS OF THE

FACULTY AND TO THE

THOUGHTFUL OUTS IDE CONST I TUENTS WHOM THE UN I VERS ITY MOST WANTS TO
SERVE.

MOST CONFERENCE CENTERS -- IN HOTELS, BUSINESSES, AND ELSEWHERE -CAN BE RUN ON SIMPLE PRACTICAL PRINCIPLES AND WITH THE USE OF A FEW
CHECK-SHEETS.

THE IDEA OF CONFERENCING ITSELF IS SO POWERFUL THAT

�19

NO GREAT SOCIAL VISION OR ADMINISTRATIVE SKILL IS REQUIRED TO MAKE
IT SUCCEED.
SURVIVAL

BUT

AND,

INSTITUTION

AT

ITSELF

uSUCCESS u IN
THE
OR

MOST,
ON

SUCH

CASES

FINANCIAL

THE

BOTTOM

MEANS,

PROFIT,
LINE

OF

AT

THE

EITHER
THE

LEAST,
FOR

COMPANIES

THE
OR

ASSOCIATIONS WHICH MAINTAIN SUCH CENTERS.

BUT OUR UNIVERSITY CENTERS CANNOT BE CONTENT WITH MERE SURVIVAL OR
EVEN FINANCIAL PROFIT, ESSENTIAL THOUGH IT IS.

IF THEY HAVE HAD AN

IMPORTANT I NPUT I N THE GROWTH OF THE IDEA OF RES IDENT IAL CENTERS
THROUGHOUT

THE

WORLD,

IT HAS

LEARNING THEY HAVE PROVIDED.

BEEN

IN

TERMS OF

THE

QUALITY

OF

IN THE PROBING, QUESTIONING DAYS WHICH

ARE NOW UPON THEM, I FEEL SURE THAT THEY CANNOT HOPE TO THRIVE, MUCH
LESS SURVIVE,
POWERFUL

IF THEY CANNOT CONTINUE TO PROVE THEMSELVES TO BE

INSTRUMENTS OF

EDUCATION

IN

A FORM

WHICH

IS NOW WELL

ACCEPTED BUT WHICH NEEDS CONSTANTLY TO BE DEMONSTRATED IN NEW AND
POWERFUL WAYS.

�20

THE

UN IQUENESS

OF

THE

UN I VERSI TY-BASED

THE FACT THAT I TIS UN I VERS I TY-BASED.
UNIVERSITY,

IT

MUST

SERVE

UNIVERSITY'S MISSION OF

SERVICE.

DISTINCTIVE

CREDIT,

ROLE

IN

FOR THE FACULTY,

CENTER

ACCESS

TO

MUST
THE

SERVE

KNOWLEDGE

RESIDENTIAL CENTER
COMPONENT OF

AS THE

THE

MOST

RESOURCES

THE

IS PERCEIVED TO BE
UN I VERSI TY' S STRUCTURE,

IRREPLACEABLY TO THE

TOTAL WORK

OF

THE

AND

IN

THE

LIMITED
RESEARCH

ITS RESOURCES

FOR THE LEARNER,

RESPONSIVE

INSTITUTION.

POINT

UNLESS

OF
THE

AND IN FACT IS -- A VITAL
CONTR IBUT ING
INSTITUTION

SOCIETAL NEEDS OF THE PUBLIC WHICH SUSTAINS
AND SHOULD BE -- IN JEOPARDY.

AND NOT

THE CENTER AND

USEFUL
OF

LIES

FULFILLING

LEADING TO CREDENTIALS),

MUST BE SEEN AS A VITAL COLLABORATOR AND CATALYST.
THE

CENTER

FROM THE PERSPECT I VE OF THE

TEACHING (BROADLY DEFINED,

TO COURSES ON CAMPUS FOR
AND PUBLIC

A

RES IDEI~T I AL

IT,

IN

VALUABLY

AND

SERVING THE

ITS FUTURE WILL --

�21

IV
THOUGHTS ABOUT THE FUTURE OF RESIDENTIAL CENTERS MUST DEAL WITH BOTH
STYLE AND SUBSTANCE.

AS TO STYLE,

I HAVE ONLY ONE QUESTION TO ASK.

THE STAFFS OF OUR

CENTERS HAVE SPENT ALMOST HALF A CENTURY THINKING ABOUT PROCESSES
AND PROCEDURES.

ROBERT SIMERLY AND OTHERS HAVE BROUGHT TOGETHER THE

FRUITS OF THAT EXPERIENCE AND GIVEN IT FOCUS AND FORCE, NOT ONLY SO
FAR

AS

CONFERENCING

IS

METHODOLOGIES AS TELEVISED
COMPUTERS.

CONCERNED,

BUT

LECTURES AND THE

ALSO
USE

IN

SUCH

OF

INTERACTIVE

YOU PLAN TO CONTINUE THIS PROCESS OF ANALYSIS

NEWER

IN AT

LEAST FOUR OF YOUR SESSIONS HERE DEALING WITH MARKET MANAGEMENT
STRATEGIES, EXTERNAL IMPACTS AND CONSTRAINTS, TECHNOLOGY AND MEDIA,
AND ARCHITECTURAL AND DESIGN CONSIDERATIONS.

THE ROLE OF NEW TECHNOLOG I ES I N THE UN IVERS I TY OF THE 21ST CENTURY

�22

DESERVES SPEC IAL COMMENT BECAUSE

I T WI LL BE SO CR ITICAL.

ITIS

DI FF ICULT TO DE TERM I NE WHAT NEW TECHNOLOG I ES WILL EVOLVE EVEN IN
TH IS DECADE, LET ALONE THE BEG I NN I NG OF THE NEXT CENTURY, OR HOW
SOON THE IMPACT WILL BE FELT BY COLLEGES AND UNIVERSITIES.

HOWEVER,

IT IS CLEAR THAT THE RESIDENTIAL CENTERS HAVE A GREAT OPPORTUNITY TO
USE

THE

TOOLS

SERVICES.
SYSTEM,

OF

TECHNOLOGY

IMPLEMENTATION
FOR

EXAMPLE,

OF

ALLOWS

IN
AN

EXTENDING

THEIR

INTERACTIVE

EXTENSIVE

OUTREACH

ELECTRONIC

CONTACT WITHOUT

AND

MESSAGE
REQUIRING

STUDENTS AND THE TEACHER TO BE IN THE SAME PLACE.

WHEN

I THINK ABOUT TECHNOLOGY AND

CENTURY,

ITS

IMPLICATIONS

IN THE

NEXT

I RECALL A QUOTE THAT WAS ATTRIBUTED TO DANIEL BOONE

"NO, I WAS NEVER LOST.

BUT I WAS ONCE BEWILDERED FOR THREE DAYS."

PLANNING FOR THE USE OF TECHNOLOGY CAN BE AN OVERWHELMING ROAD MAP
WHERE WE CAN EASILY BECOME LOST IN ITS PROCESSES.

THAT IS WHY IT IS

�23

CRITICAL THAT WHEN PLANNING THE USAGE OF NEW TECHNOLOGY TODAY, OR IN
THE NEXT CENTURY, WE REMEMBER THAT IT IS A MEANS AND NOT THE END OF
PROVIDING EDUCATION.

WE MUST · CONTINUE TO GIVE EACH STUDENT THE

ATTENTION AND SUPPORT SPECIFICALLY TAILORED TO THE INDIVIDUAL IN ALL
PROGRAMS, JUST AS YOU WOULD YOUR MOST HIGHLY VALUED CONFERENCES.

SOME OF YOU HAVE BECOME THE MASTERS OF THE COMPLEX PATTERNS YOU
USE.

My QUESTION, AND IT REALLY IS A QUESTION,

IS:

HAVE

YOU

BROUGHT YOUR LEVEL OF PERFORMANCE UP TO THE HIGH STANDARDS WHICH YOU
ESPOUSE?

DO THE PARTICIPANTS AT EVERY ONE OF YOUR PROGRAMS GET THE

ATTENTION AND THE CAREFULLY TAILORED SUPPORT THAT YOU GIVE TO YOUR
MOST HIGHLY VALUED CONFERENCES?
PROFESS IONAL I SM

WI LL

LEAD

YOU,

IF NOT,
I

AM

THEN YOUR OWN SENSE OF
SURE,

TO

I NCR EASE

THE

SUPERVISION AND STAFF TRAINING WHICH CAN PROVIDE QUALITY OF SERVICE
THROUGHOUT ALL THAT YOU DO.

�24

BUT A SIMPLE PREOCCUPATION WITH METHOD WILL NOT GIVE OUR CENTERS THE
STATURE THEY WILL NEED TO FLOURISH IN THE CRITICAL ATMOSPHERE OF THE
FUTURE.

CRUCIAL THOUGH A POLISHED STYLE MAY BE, YOU WILL PROBABLY

ALL AGREE THAT SUBSTANCE IS MORE IMPORTANT.
EDUCATION ACHIEVES
THEMES

AND

A CENTER FOR CONTINUING

ITS FULLEST PURPOSE WHEN

PROBLEMS

BY

BRINGING

THE

IT DEALS WITH VITAL

UNIVERSITY'S

RESOURCES

IN

MEANINGFUL WAYS TO RESPONSIBLE MEMBERS OF ITS DEFINED COMMUNITIES.

IT IS HARD TO FILL A CENTER ALL YEAR LONG, IN SEASON AND OUT, WITH
SOLID AND CREATIVE LEARNING OPPORTUNITIES.

THIS TASK REQUIRES MANY

BEG INNING POINTS, OF WHICH THE TWO MOST COMPREHENSIVE ARE THE SURVEY
OF THE NEEDS OF OUR SOC I ETY AND THE SCANN I NG OF THE UN I VERS ITY TO
SEE WHICH OF ITS RESOURCES COULD BE USED TO ENRICH THE QUALITY OF
LIFE.

WE CANNOT WAIT FOR INSPIRATION TO STRIKE IN THE SELECTION OF

THEMES FOR CONFERENCES, BUT MUST CONTINUOUSLY ASK OURSELVES CERTAIN
KEY QUESTIONS:

�25

WHAT ARE WE NOW DOING THAT CAN BEST BE AMPLIFIED
OR EXTENDED?
WHAT SUCCESSFUL PATTERNS HAVE WE DEVELOPED THAT

(You WILL

CAN BEST BE USED FOR NEW CONFERENCES?
BE

ASKING

YOURSELVES

THIS

QUESTION

IN

YOUR

SESSION ON INTERNATIONAL RELATIONS.)
HOw

CAN

WE

BEST

SUPPLEMENT OTHER

EFFORTS

ON

CAMPUS TO SERVE THE UNIVERSITY'S NEW PATTERNS OF
ENROLLMENT?
ARE THERE FACULTY MEMBERS OR ACADEMIC GROUPS WHO
HAVE IMPORTANT MESSAGES TO DELIVER TO PEOPLE IN
THE

OUTSIDE

COMMUNITY

AND

WHO

NEED

YOUR

AND

SEMIPROFESSIONAL

ASSISTANCE IN DOING SO?
ARE

THERE

PROFESSIONAL

GROUPS WHO REQU I RE HELP I N STRENGTHEN I NG THE I R
CAPACITIES FOR SERVICE?
ARE

THERE

BODIES

OF

KNOWLEDGE

NOT

NOW

REPRESENTED IN THE UNIVERSITY'S CURRICULUM WHICH
ARE NEEDED BY SIGNIFICANT GROUPS IN OUR SOCIETY?

�26

ARE

THERE

COULD

GEOGRAPHICALLY

PROFIT

FROM

DISPERSED

A COLLECTIVE

PEOPLE

EXPERIENCE

WH ICH THEY COME TO KNOW ONE ANOTHER,

WHO
IN

TO PLAN

TOGETHER, AND TO CARRY OUT THOSE PLANS?
ARE

THERE

SOCIETAL

PROBLEMS

WHICH

CANNOT

BE

SOLVED EXCEPT BY THE COLLABORATION OF SEGMENTS
OF THE PUBLIC NOT NOW IN FRUITFUL TOUCH WITH ONE
ANOTHER?
HOw CAN THE UNIVERSITY'S RELATIVELY NEUTRAL BASE
BE

BEST

USED

GOVERNMENT,
GROUPS,

TO

ENABLE

BUSINESS,

AND

LABOR,

OTHER

PEOPLE

ITS

OWN

STAFF,

RACIALLY ORIENTED
TO

ASSEMBLE

AND

INTERACT?
IS

THE

PROVISION

EXPERIENCES

IN

THE

OF

CULTURAL

COMMUNITIES

AND

AESTHETIC

SERVED

BY

THE

UNIVERSITY SO THIN OR SO POORLY EXECUTED THAT
STANDARDS OF QUALITY ARE NOT SET?
PRESUMABLY YOU ASK YOURSELVES THESE QUESTIONS OR OTHERS LIKE THEM
AND THEREBY TAKE THE INITIATIVE IN PLANNING AND LAUNCHING -- NOT

�27

MERELY WAITING FOR IDEAS TO ARRIVE IN THE MAIL, OVER THE TELEPHONE,
OR BY THE FAX MACHINE.
FULLY

RESPONSIVE

TO

EVERY GOOD CONFERENCE DIRECTOR WANTS TO BE
THE

EXPRESSED

NEEDS

OF

HIS

OR

HER

CAMPUS

COLLEAGUES AND TO INTERACT WITH THEM IN DESIGNING AND CONDUCTING THE
PROGRAMS

THEY

SUGGEST.

I

HAVE

HEARD

IT

SAID

THAT

SUCH

RESPONSIVENESS WAS ENOUGH, THAT IT MADE UP THE HIGHEST EXPRESSION OF
THE CENTER'S WORK.

BUT,

I

HAVE ALSO NOTICED THAT THE PEOPLE WHO

EXPRESS THIS VIEW USUALLY OPERATE PROGRAMS IN WHICH THEIR OWN VALUES
AND I NTERESTS ARE SIGN I FICANTL Y EXPRESSED.

I N THE

REF I NEMENT AND

SHAPING OF A PROGRAM, THE IDEAS OF THE CENTER'S STAFF MEMBERS WILL
EVENTUALLY

BE

DEMONSTRATED

IN

SOME

FASHION.

SHOULD BE PRESENT FROM THE VERY BEGINNING.

I

THINK

THAT

THEY

THE STAFF MEMBERS STAND

AT THE PRECISE POINT WHERE THE CONTENT OF THE UNIVERSITY AND THE
NEEDS OF SOC I ETY I NTERACT AND THEY SHOULD BE SK I LLFUL INTERPRETERS
OF EACH TO THE OTHER, BRINGING THEIR OWN JUDGMENTS TO BEAR EVEN AS
THEY FOSTER THE PROCESSES OF INTERACTION.

�28

BUT SOMETIMES I WONDER IF MEMBERS OF THE FACULTY FROM THROUGHOUT THE
UNIVERSITY ARE AS FULLY INVOLVED IN THE CENTERS' OPERATION AS THEY
SHOULD

BE.

THEY

ARE

UNIVERSITY'S

I NTELLECTUAL MAl NSTREAM.

SOMEWHAT

THEIR

KNOWLEDGE

A

HOWEVER, CENTERS TEND TO BE A PART OF THE ADMINISTRATIVE
UNIVERSITY,

ON

AND

ABILITY.

THE

DEPEND

RESOURCE

WORK

OF

ULTIMATELY

GREATEST

CENTER'S

MACHINERY

MUST

THE

DELINEATED

FROM

AND

THE

IF, AS I SUSPECT, THE NEW ASTR I NGENCY IN

OUR UNIVERSITIES WILL CALL INCREASINGLY FOR A CRITICAL EYE TO BE
CAST UPON CONFERENCE CENTERS, THE INDIVIDUAL AND COLLECTIVE SUPPORT
OF THE FACULTY WILL ALMOST CERTAINLY BECOME A CRUCIAL ELEMENT OF
THOSE CENTERS' OPERATION, EVEN OF THEIR SURVIVAL.
WE ALL KNOW,

CAN BE WON ONLY

INVOLVED

MEANINGFUL

IN

AND

THAT SUPPORT, AS

IF THE FACULTY MEMBERS HAVE BEEN
SIGNIFICANT

WAYS

IN

THE

CENTER'S

PROGRAMM ING SO THAT THEY KNOW IT FIRST HAND AND THEREFORE FULLY
APPRECIATE ITS ROLE AND VALUE.

�29

IT IS ALWAYS HELPFUL TO HAVE MODELS TO FOLLOW, BUT I CAN THINK OF
ONLY ONE WHICH MIGHT APPLY AS A PARALLEL TO A UNIVERSITY CONFERENCE
CENTER AND THAT

IS THE

UNIVERSITY PRESS MOVEMENT WHICH BEGAN A

CENTURY AGO SO IT HAS HAD A LOT OF TIME TO GROW AND MATURE.

I AM NO

EXPERT OF THE WORK OF SUCH PRESSES BUT IT SEEMS TO ME THAT THE MORE
SUCCESSFUL

ONES

MIGHT

WELL

OFFER

EXAMPLES

FROM

WHICH

CENTER

DIRECTORS AND THEIR STAFFS COULD DISTILL USEFUL PRINCIPLES.

THE

PRESSES ARE CONCERNED CHIEFLY WITH THE DIFFUSION OF KNOWLEDGE.

THEY

HAVE LARGE OVERHEADS WHICH THEY MUST MEET CHIEFLY BY REVENUES FROM
THEIR OPERATIONS.

THEY HAVE DEMANDING AND EXACT METHODOLOGIES WHICH

MUST BE EXPRESSED IN EVERYTHING THEY DO, BUT WHICH ARE MASTERED SO
EFFORTLESSLY THAT THEY ARE SCARCELY NOTICED BY THOSE WHO BUY OR USE
THEIR PRODUCTS.

THEY MUST BE BROADLY DIVERSIFIED IN THEIR OFFERING,

EVEN THOUGH EACH PROGRAM HAS CENTRAL THRUSTS AND EMPHASES.

PRESSES

ARE CONSTANTLY LOOKING FOR NEW VENTURES WHICH MAY BECOME THE CENTRAL
THRUSTS FOR THE FUTURE.

THEY MUST BE CAREFUL THAT THEIR WORK MEETS

�30

ONLY THE HIGHEST STANDARDS AND WILL BE EXPOSED TO IMMEDIATE CENSURE
THE MOMENT THEY LESSEN THE QUALITY OF WHAT THEY DO.

THEY MUST HAVE

CREATIVE EDITORS ON THEIR OWN STAFFS OR BUY THE TIME OF OUTSIDE
SPECIALISTS WHO CAN PROVIDE SUCH CREATIVITY.

THEY OFFER TO THE

FACULTY A CENTRAL AVENUE BY WHICH ITS IDEAS MAY BE TRANSMITTED TO
SIGNIFICANT AUDIENCES IN THE OUTSIDE WORLD.

THEY HAVE VIGOROUS AND

WELL-FINANCED COMPETITORS OUTSIDE THE UNIVERSITY, BUT HOLD THEIR OWN
IN

THE

STRUGGLE

FOR

AUDIENCES.

MORE

THAN

THAT,

THEY

HAVE

THE

RESPECT OF THE I R COMMERC IAL COMPET I TORS, WHO KEEP A CLOSE EYE ON
THEM.

A BOOK FROM ONE OF OUR OUTSTANDING UNIVERSITY PRESSES OFTEN

HAS A PRESTIGE, WHICH THE PRODUCT OF A COMMERCIAL PUBLISHER CANNOT
MATCH.

PERHAPS IN THEIR EXPERIENCE AND EXAMPLE ARE LESSONS USEFUL TO THOSE
PROVIDING LEADERSHIP FOR RESIDENTIAL CENTERS.

�31

v
I

BEGAN BY SAYING THAT THE

UNIVERSITY OF THE 21ST CENTURY WILL

PROBABLY REMAIN ESSENTIALLY LIKE THE UNIVERSITY OF THE 20TH CENTURY,
JUST AS WE CAN SEE RESEMBLANCES BETWEEN OUR PRESENT INSTITUTIONS AND
THEIR PROGENITORS OF, SAY, THE 16TH CENTURY.

BUT PRESENT PATTERNS

WILL ALSO CHANGE IN SIGNIFICANT WAYS, AND THE RESIDENTIAL CENTERS OF
CONTINUING EDUCATION ARE LIKELY TO BE PART OF THE CHANGE, NOT OF THE
STABILITY.

THE

UN IVERS ITY' S

BROADENED

STUDENT

CHALLENGES AND OPPORTUNITIES NOT PREVIOUSLY PRESENT.

BASE

PRESENTS

WHILE WE MAY

NO LONGER BE ABLE TO DEFINE A UNIVERSITY ABSTRACTLY AS A STRUCTURE,
WE SHALL ALMOST CERTAINLY SHARPEN AND APPLY MORE BROADLY THOSE IDEAS
OF QUALITY WHICH THE UNIVERSITY HAS ALWAYS TRIED TO MAINTAIN.

THE

CENTER AND ALL ITS ENDEAVORS WILL ENCOUNTER A SCRUTINY THEY HAVE NOT
PREVIOUSLY UNDERGONE.

THE IDEA OF A WINDOW-OF-OPPORTUNITY IS VALID IN THE PHYSICAL WORLD

�32

BUT WE CAN NO LONGER ACT AS THOUGH
PEOPLE

LEARN

SIGNIFICANT
CONDITIONING

AT

EVERY

LEARNING
OF

AGE

AND

GOALS

CAN

MATURITY

HAS

WINDOWS-OF-OPPORTUNITY.

SOME
BEST

IT WERE TRUE
OF
BE

OCCURRED.

THE

IN EDUCATION.

MOST

SOUGHT
LIFE

AS YOU WORK OUT ALL THE

CRUCIAL

AND

ONLY

AFTER

THE

IS

FULL

OF

IMPLICATIONS OF

THIS CONCEPTION, I CANNOT OFFER YOU AN EASY AND COMFORTABLE FUTURE.
BUT I AM CONFIDENT THAT YOUR ABILITY TO FACE AND MEET ITS CHALLENGES
WILL ULTIMATELY PROVE REWARDING TO YOU AND TO ALL THE PEOPLE YOU
SERVE.

�</text>
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  <item itemId="24385" public="1" featured="0">
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                    <text>"Buildin g An Even Better Battle Creek"
Keynot e Rema r ks
Dr. Russell G. Mawby
Cha i r man and Chief Executive Officer
w. K. Kello gg Foundation
Battle Creek Inves t ment Growth Corporation
Third Annual Economic Development Fund Breakfast
February 19. 1986

Good morning.
~n

lead e r s.

It is

~~~~
a u d i e ce

m ny

of this city's best f riends and most spi r ited

BAd se

Your ene r gi e s and

Cr e ek t o meet an

9AWC'e

s have helped Battle

array of :1 ti'

IiUji't;

challenging issues in

r ecent years ... meet them a n d win ov e r them!

For that we all

owe ~a

debt of gratitude .

Th is is the Third Annual Breakfast focusing on the e c o n omi c futu r e
of greater Battle Creek. It comes at a time when

,

new spi rit of

p rogress and achiev e ment is h ighly evident in our commun ity .
of you are act ive ly involved in Battle Creek

unlimited~YOU
.fPJl-

what's going on in the Fort Custer Industrial Park. " Ex cit i ng

1

Many
know

�things. indeed!

k

A ha t

a change we've also seen in the downtown in

t h e past two y e a rs!
*The new McCamly

~ f estival

marketplace, se t t o op e n

wi th an e x citing a r r a y of n e w sho p s and attr a c tio ns.
*A new five -deck publ ic park ing structure convenient to the
Michigan Mall a n d to Mc Caml

Sq a r e .

~

*The Kellogg Center J.p ow "com ing into its own" as a
recreational and entertainment focus for thousands of area residents.
*The imp r essive n e w Kellogg Corporate headquarters building.
*Do wnt own redeve lopment efforts involving the Michigan Mall,
the linear park, new restaurants, and new businesses.

o»: can

Yo

all take pride in the fact that we haven't let our downtown

d i.e .... We recogniz el

that a community needs a "hear t", or a

cent e r, in order to per c eive itself as an entity, and backed that
knowledge with commitment ... public and private.

2

�u
t
u
r
e

¥

o

e ~now

t
h
a
tt
h
e

ch
a
l
l
e
n
g
e
sa
r
en
o
to
v
e
rf
o
rB
a
t
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eC
r
e
e
k
. We s
t
i
l
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h
av
eh
i
g
h
unemp
loym
en
t i
no
u
r commun
i
ty -- on
eo
ft
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eh
i
g
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e
s
ti
nM
ic
h
i
g
a
n.
Th
e recen
t announ
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ipm
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t's f
u
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o
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conom
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.
.
o
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aw
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oo
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r commun
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a
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fu
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, w
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4

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5

J

�Deve lopment Authority ... partnerships that in tULn include local
f i r ms which have used the loaned monies to bri.ng growth to Battle
Cr e e k.

And so, in the short t ime the Investment Growth Cor poration has
operated, its EcoIlomic Development Fund has helped to make excit ing
things possible for Building an Even Better Battle Creek.

Let me just list

~~~a l

examples of new or expanded industry in the

Park benefiting f r om EDF suppo r t:

*	 Th e

Stud i o One Company

Refurbishes mannequins .
market.

Park
Has a national

Employs 20 people.

ness to Bat tle Creek.

6

A NEW busi-

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Company

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o
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om t
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yt
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c
r
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o
b
si
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ywh
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h tra
n
slates in
to $9

:=
z
:

mi
l
lion in c
o
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ned per
s
o
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a
lincom
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rwo
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. Look
ing
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.

In t
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o
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at
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r
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t

8

�bank l
o
a
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st
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e
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t
a
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h
a
ta
p
p
l
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omm
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t
y
resou
rces a
v
a
i
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a
b
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.

a~~~~~~~~~

7
: t..o-.
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c
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all,

as

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l

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ard

n ~~~e ~~~o t

1

em
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o

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loc
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I
n
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tr
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ts

~

T
h
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9

W
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~

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                    <text>Remarks by
Russell G. MaMby
President, W. K. Kellogg Founda t i on
at
Presentation Banquet
23rd Natio nal Institute of the
Council for the Advancement of Small Colleges
Bradley University
Peori a, Illinois
June 14, 1978
I

On b ehalf of the Kello gg Foundation--our Board of Trustees, officer.:;,
and staf f - - I run deli ght ed t o r eceive t his Avar-d f or Out s t.anding Serv5.c e t o
Small Indep endent Colleges.

Its si gnific anc e to us i s enhanced by t he f ac t

that, a s a r ecipi ent of this hi gh honor, we join others for whom we have
gr e a t r es pect---Dr. Ear l Mc Gr at h and Congr'e s swomen Edith Gre en.

Hos t Lmpor t a n t ,

it me an s much to us bec aus e we 'ha ve such admiration for the Council f or the
Advan cement of Srrcall Colle ge s a nd for your memb er institutions.

As a grant --

making found ation, vIe f eel privile ged to be a s co c i a't e d vii th--and bope f'u.Lt y
have b een helpful to--your purpo ses.
I am especially pleased that Dr. George Hanson o f our staff is here for
this pres entation.

George has been directly responsible for our worl: T,1i t h

CASC a nd with s mall independent colleges.

As most of you know, Dr. Hanson's

care er has b e en closely identifi ed with the small independent colle ge, particular.1y at Olivet College i n Hichi gan.
vIi th a pr ofe s s i ona l

vie are p erhaps the only f oun datio n

st aff membe r of thi s particular background a nd ori ent e.-

t i on a nd his persuasive and creative leadership has shaped our program support
on b ehalf of sl!lall indep ende nt institutions of hi gher education.

�2

Personally I welcome also this oppo r t un i t y of participating, though
briefly , in your Nati onal Institute .

I have heard much of the value of

these Institutes by the colle ge t e ams who participate e a ch y e ar a nd it
is a pleasure to sense the enthusiasTI and convi ction whi ch characterizes
your activiti es her e this we ek.

It' s a welcome opportunity a l s o to meet

old frien ds an d to make new a cqua i nt anc e s .
And s o I thank y ou for t h i s evening of fell owship, f or a stimulating
aft ernoon, and for thi s much a ppreciated award to the Kellogg Foundation.
II

When Gary Quehl wrote that the Kelloe;[?; Foundation had been s e l ,=c t e d
to recei ve t his Award f or Out s tan di ng Se r v i ce t o t he Smal l
Colleges and invit ed us to t h is baQqu et pr e sent a t ion , I

I n depen de ~ t

pr o ~ptly

Then Gary c a lled an d adv i s ed me that, f or the banquet this year

accept e d .
~he

progrm1

committe e ha d deci ded no t t o have a s peaker- - and the r e fo re wonde r e d if I
wou Ld say a few vords .

With a clear understanding of that level of

expectation, I a ijr eed t o s har-e a f ew noti on s about s mall independe nt
co lleges - -their rol e today a nd tomorrow.
As

b ac k ~roun d

you need to
as a

Y~oW

univ er ~ity

t o put t hese thou ght s into prop er prospectiv e f or you,

s omething mor e a bout me.

I masquerade through life first

pro fesso r a nd now a f oundation executive .

I n reality, I

am a SUbsis t ence f armer living on 40 acre s jus t south of Hi ckory Co rne r s ,

------

with an off-farm job to make ends meet; an ox driv er; a hor s e teamster ; a

-

:.

~a Il~~it:d ; a C~isti an ;

about many t h i ngs , but es peci ally about people .

I am

a _g Jy_ who cares-no ~

a gr a du a te of a

-e:.--

privat e libe r al a rts colle ge, though I wish I were and I have undert ak en

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PHONE 6 16/8427080

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Br i dgi n g t h e Ga p Betwe e n P r i v a te and Pub l i c
8 :0 0 - 9: 4 5 P . M.
Lo v ett Hall
Henry Ford Mu s e um
DINNER
Presiding: William S . Whi te*
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We l c ome : F r a nk Cad dy *
In troduc t i on:
Rus s ell G. Ma wb y*
Spe aker: N O~ill&amp;~ C0~si ns *

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guests t o r e mai n seat ed d u ri ng inv o c a t i o n t o be g iven
b y Evelyn Ma c h t e l .
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8 : 0 3 - In v o cation - Ev e l y n Ma c h t e l , Vice President ,
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9:04 - Wi l l iam S . \~ it e i n troduc e Rus sell G. Mawby , P r e s i den t,
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9 :05 - I ntroduction o f Speak er - Russell G. Mawby
9 : 10 - BRIDGIN G THE GAP BETWEEN PR IVATE AND PUBLIC - Norman Co us i n s
9: 40 - Will iam S . Whi te exp ress appreciation t o Mr. Cous i n s
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the return trip to De a rbo rn Inn .
Mo rn i n g Session - Br e akfa s t 8 :00 A . M.
Progr am Be g i ns - 8:30 A . M.

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                    <text>Arts and Schools in Michigan Program
Press Conference
February 24, 1983
Remarks by:
Dr. Russell G. Mawby
Chairman and Chief Executive Officer
W. K. Kellogg Foundation
Battle Creek, Michigan
I am delighted to be here this morning and want to thank
+-~ V(~

Dr.

Cummings~for

~

iS Aa~v ~y

agr e Qi ng to hos i \this press conference.

This

appropriate site to announce a major arts'program,

considering the

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stature as a center

of artistic excellence, and art education for young people.

The W. K. Kellogg Foundation, in its own right, has a 53-year
history of support for educ ation of young people.

Our founder,

breakfast cereal pioneer W. K. Kellogg, dedicated his personal
fortune to the foundation which bears his name.
he comment ed:

"Education offers the g r ea t e s t opportunity for

really i mp r ov i n g one generation over a n o t h e r . "

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3

�young people.

For without their understanding, involvement,

and appreciation, there is no future for the arts.

Unfortunately, young people here in Detroit and throughout
Michigan have fewer and fewer opportunities to learn about or
experience the arts.

School districts today -- as Dr. Jefferson

will discuss In a minute -- do not have the mon ey in some areas
to pay a r t teachers, to support art instruction, or to subsidize
art related field experi ences for th eir students.

Th e student o u t r e a c h efforts b y Mich igan' s premi ere art organizations to be funded under this program will not, however, be of
a temporary o r stopgap n ature based on short-term economic
considerations.

Rather, we hop e th ese gr ants will help support

effor t s by these organizations which will be part of an ongoing
c ommit men t to e x p a n d e d art e d u c a t i o n of young audiences.

4

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                  <text>1938-2012</text>
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              <text>&lt;a href="https://gvsu.lyrasistechnology.org/repositories/2/resources/432"&gt;Russell Mawby papers, JCPA-01&lt;/a&gt;</text>
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                <text>Grand Valley State University Special Collections &amp; University Archives</text>
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                <text> Dorothy A. Johnson Center for Philanthropy and Nonprofit Leadership</text>
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  <item itemId="24389" public="1" featured="0">
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                    <text>(I

BOLDNESS FOR OUR TIME
REMARKS BY RUSSELL G. MAWBY,
CHAIRMAN AND CHIEF EXECUTIVE OFFICER

W. K. KELLOGG FOUNDATION
AT THE
HORACE MANN LEAGUE LUNCHEON
SAN FRANCISCO, CALIFORNIA
FEBRUARY 24, 1990

I .

IT IS AN HONOR INDEED TO BE WITH YOU TODAY TO PRESENT THE HORACE MANN
LECTURE FOR 1990.
CONTRIBUTIONS

EACH OF YOU IS HERE BECAUSE OF YOUR ACH I EVEMENTS AND

IN YOUR

PROFESSION OF

EDUCATION.

THUS,

I

REGARD

IT A

PRIVILEGE TO SHARE THIS BRIEF TIME WITH YOU BECAUSE EACH OF YOU, IN YOUR

�2

RESPECTIVE COMMUNITIES AND

INSTITUTIONS,

IS

IN

A POSITION TO INFLUENCE,

TO SHAPE, TO MAKE A DIFFERENCE IN THE EDUCATION OF FUTURE GENERATIONS.

I A~UL TO JACK MAWDSLEY FOR HIS AUDACITY IN INVITING ME TO SPEAK.
~ LA..7'I-'''

I AM NOT A PROFESSIONAL EDUCATOR.
MICHIGAN,
TOWN,
IN

I GREW UP ON A FRUIT FARM IN WESTERN

WENT TO A TWO-ROOM COUNTRY SCHOOL AND THEN TO HIGH SCHOOL

AND WAS THE FIRST IN MY FAMILY TO GO TO COLLEGE, EARNING A DEGREE

HORT I CULTURE.

MEMBER,

A

TAX

I AM A PARENT AND GRANDPARENT, A FORMER SCHOOL BOARD
PAYER,

THE

CEO

OF

A

FOUNDATION

EDUCATION, A CITIZEN CONCERNED WITH TOMORROW.
EDUCATION,
CR ITIC,

I

AM

AT ONCE

AN ADVOCATE.

TO ENCOURAGE--IN

A BENEFICIARY,

DEEPLY

INVOLVED

A PARTICIPANT,

A SUPPLICANT,

FACT EXHORT--YOU TO BE MORE AGGRESSIVE, MORE
MORE VENTURESOME

FOR AS EDUCATORS, YOU DO SHAPE TOMORROW.

IN

WITH REFERENCE TO PUBLIC

My SOLE REASON FOR ACCEPTING JACK'S INVITATION

YET PRAGMATIC, MORE VISIBLE,
ROLE.

IN

A
IS

VISIONARY

IN PURSUING YOUR PRICELESS

�3

II

EDUCAT
ION IN THE UN
ITED STATES HAS A VERY R
ICH AND SUCCESSFUL H
ISTORY,
/(
UNT
IL REC NTLY THE ENVY AND THE MODEL FOR THE WORLD
, OUR EDUCAT
IONAL
SYSTEM HAS PROV
IDED KNOWLEDGE AND SK
ILLS FOR THE MASSES WH
ILE ENCOURAG
ING
THE IND
IV
IDUAL CREAT
IV
ITY THAT HAS ENABLED TH
IS COUNTRY TO PRODUCE MORE
NOBEL PR
IZE W
INNERS THAN ANY OTHER NAT
ION IN THE WORLD
,

THE F
IRST PUBL
IC EDUCAT
ION IN
IT
IAT
IVE THAT HAD A NAT
ION W
IDE IMPACT WAS
THE NORTHWEST ORD
INANCE OF 1
7
87
, WH
ICK ·
DED
ICATED LAND IN EACH COUNTY OF
THE UPPER M
IDWEST STATES FOR SUPPORT OF EDUCAT
ION

TH
IS COMM
ITMENT

PROV
IDED THE OPPORTUN
ITY FOR EVERY CH
ILD IN THEN
-RURAL AMER
ICA TO
EXPER
IENCE AN EDUCAT
ION
, IN
IT
IALLY AT LEAST THROUGH WHAT WE NOW CALL THE
"
,

""

ELEMENTARY PHASE
.~

L

ONE
-ROOM COUNTRY SCHOOLS QU
ICKLY BECAME A

TRAD
IT
ION THROUGHOUT THE COUN
TRY
S
ID
E
, IT WAS NOT UNT
IL NEARLY 50 YEARS
LATER THAT THE MODEL FOR THE STR
UCTU
R
E AND CONTROL OF OUR ED
UCA
T
ION
SYSTEM WAS DEVELOPED
.

�4
IN 1837
, HORACE MANN
, WH
ILE SERV
ING AS PRES
IDENT OF THE MASSACHUSETTS
STATE SENATE
, WAS CH
IEFLY RESPONS
IBLE FOR THE ENACTMENT OF THE B
ILL
CREAT
ING THE STATE BOARD OF

UA

~

PR
IOR TO THE CREAT
ION OF TH
IS

STATE BOARD
, THERE HAD BEEN TWO OPPOS
ING FACT
IONS SEEK
ING TO CHANGE THE

I

DEF
IC
IENT PUBL
IC SCHOOLS OF MASSACHUSETTS
.

ONE FACT
ION SUPPORTED THE

ESTABL
ISHMENT OF ACADEM
IES
; THE OTHER! THE REFORMAT
ION OF EDUCAT
ION BY

ESTABL
ISH
ING A CENTRAL AUTHOR
ITY
.

LEAD THE CHARGE V
IGOROUSLY FOR

~A

I

THE REFORMERS AM
IDST THE ATTACK OF THOSE WHO OPPOSED THE CREAT
ION OF THE
STATE SYSTEM
.

ONCE THE MASSACHUSETTS STATE BOARD IDF EDUCAT
ION WAS ESTABL
ISHED
, HORACE
MANN

WAS

SELECTED AS

ITS F
IRS

SECRETARY
.

MANN

ACCEPTED

RESPONS
IB
IL
ITY AT CONS
IDERABLE F
I1ANC
IAL SACR
IF
ICE AND W
ITH
AUTHOR
ITY
.

THIS
L
ITTLE

THE BOARD COULD NE
ITHE\ FORM NOR ADM
IN
ISTER SCHOOLS
; ITS

FUNCT
ION WAS TO COLLECT AND D
ISSEM
IN TE INFORMAT
ION
. W
ITH TH
IS L
IM
ITED
MANDATE
, THE SUCCESS OF THE STA
TEBOA D WA S D
IRECTLY ATTR
IBUTABLE TOTHE
PERSONALI
TY AND PERSUASI
VENESS OF ITS

ARMED W
ITH ONLY THE

�5

POWER OF H
IS INTELLECT AND H
IS SALESMANSH
IP
, HORACE MANN ESTABL
ISHED THE
CONCEPT

OF

PUBL
IC

INST
ITUTES
, AND

MEET
INGS

THE

FOR

PUBL
ICAT
ION

EDUCAT
ION
,
OF

COUNTY

"THE COMMON

INFLUENCE THE EDUCATIONAL PUBL
IC IN MASSACHUSETTS
.
ANNUAL

REPORTS

ON

THE

EDUCAT
IONAL

COND
IT
IONS

A ~

ELSEWHERE
,

WH
ICH

OCCUpy A

EDUCAT
ION
.

H
IS SEVENTH REPORT
, PR
INTED IN

/

/

:

TEACHER

SENSE

TRA
IN
ING

JOURNAL
" TO

HE ALSO AUTHORED
IN MASSACHUSETTS

12
AND

IN THE H
ISTORY OF

1
8
4
3 AFTER

AF
IVE
-MONTH STUDY

,
/

TOUR IN EUROPE
, DREW ATTACK/F
"ROM SCHOOLMASTERS IN BOSTON
.
PRA
ISED EUROPEAN

/

~

THE REPORT

AND THE
IR METHODS OF INSTRUCT
ION
, PART
ICULARLY

THE USE OF THE "WORD METHOD
" IN TEACH
ING READ
ING AND THE ABOL
IT
ION OF
CORPORAL PUN
ISHMENT IN GERMANY
.

THESE NEW IDEAS SEEMED R
ID
ICULOUS TO

MOST MASSACHUSETTS SCHOOLMASTERS AND CONTROVERSY OVER MANN
'S LEADERSHIP
ENSUED
.

HORACE MANN BOLDLY STOOD H
IS GROUND IN SUPPORT OF H
IS FUTUR
IST
IC

~~
HORACE

MANN

WAS

DED
ICAT
ION TO THE

A V
IS
IONARY
~

EDUCATIONAL

LEADER

IN

IME .
H
IS T

H
IS

OF EDUCAT
ION WAS A ST
IMULUS TO PROGRESS IN

�6

THE MASSACHUSETTS EDUCAT
ION SYSTEM
, MAK
ING IT THE PROTOTYPE FOR ALL THE
STATES
.

MANN
'S IMPACT ON

EDUCAT
ION

MADE

H
IS

ERA

ARGUABLY

A MOST

INFLUENT
IALPER
IOD INAMER
ICA
'S EDUCAT
ION H
ISTORY
.

THE YEARS S
INCE THEN ARE
P
IONEERS
, V
IS
IONAR
IES
.

REPLETE W
ITH

OTHER

EDUCAT
IONAL INNOVATORS
,

WH
ILE FEW HAVE HAD THE PERVAS
IVE IMPACT OF THE

AUTHORS OF THE NORTHWEST ORDINANCE TWO CENTURIES AGO AND HORACE MANN A

-

T
IME
.

I
I
I

THE 1980S IN AMERICA WERE CHARACTERIZED BY A STEADY STREAM OF REFORMS
,
A
IMED AT RA
IS
ING AMER
ICA
'S LEVEL OF ACH
IEVEMENT IN F
IELDS AS D
IVERSE AS
EDUCAT
ION

AND

PRODUCT

MANUFACTUR
ING
.

YET IN

TH
IS DECADE

IMPRESS
IVE PROGRESS ON MANY FRONTS
, AMER
ICA IS PLAGUED BY THE
THAT TOO MANY

OF

~

YOUNG ARE FA
IL
ING TO MATURE

MARKED
~ AL

BY

A

INTO RESPONS
IBLE
,

�7

COMPETENT
, AND CONTR
IBUT
ING YOUNG ADULTS
.

IN SEEK
ING AT LEAST A PART
IAL

EXPLANAT
ION
, ITBECOMES APPARENT THAT THREE OF THE BAS
IC INST
ITUT
IONS OF
SOC
IETY FOR SOC
IAL
IZ
ING ITS NEXT GENERAT
ION -THE FAM
ILY
, THE SCHOOL
,
AND THE LOCAL COMMUN
ITY --ARE FALL
ING SHORT OF FULF
ILL
ING THE
IR H
ISTOR
IC
ROLES
.

IN NO F
IELD HAS REFORM BEEN MORE

STR
IDENTLY RECOMMENDED AND MORE

AMB
IT
IOUSLY IMPLEMENTED THAN IN PRECOLLEG
IATE EDUCAT
ION
.

NEARLY A DOZEN

MAJOR REPORTS HAVE IND
ICTED THE SCHOOL SYSTEMS OF OUR NAT
ION FOR THE
IR
OUTDATED TEACH
ING METHODS
,

L

L ~

AND POOR RECORD OF SUCCESS
.

YET THE VAR
IOUS PRESCR
IPT
IONS ADVANCED BY THE REFORMERS -BE THEY HNEW
K
IND

OF

TEACHERH

APPROACHES
,

MANDATED

CURR
ICULA
,

OR

IMPROVED

ORGAN
IZAT
IONAL MODELS
, HAVE NOT
, IN MOST CASES
, BROUGHT ABOUT SUBSTANT
IAL
IMPROVEMENT
.

THERE IS NO NEED FOR ME TO REGALE YOU W
ITH THE STA
T
IST
ICS AND OTHER
EVIDENCE WH I
CH BUI
LD THE CASE
.

YOu ARE WE LL AWARE OF THE STATUS INYOUR

�8

DISTRICT,

YOUR

DISTURBING AND

STATE,

OUR

NATION.

INDEED DEPLORABLE,

BUT WHILE
THERE

THERE

IS MUCH

IS STILL MUCH

THAT

IN OUR

IS

PUBLIC

EDUCATIONAL SYSTEM IN THIS COUNTRY ABOUT WHICH WE CAN BE VERY PROUD.

NO

OTHER SOCIETY HAS MADE A LONGER, BROADER, MORE PERVASIVE COMMITMENT TO
PROVIDE EDUCATIONAL OPPORTUNITIES FOR ITS YOUNG, WITH A SECOND -- AND A
THIRD -- CHANCE FOR ALL.

AND WHILE WE CONTINUE TO STRUGGLE WITH THE

STANDARDS OF SERVING BETTER THE NEEDS OF EACH INDIVIDUAL, AND WE DESPAIR
WHEN ANY INDIVIDUAL IS NOT WELL-SERVED OR FAILS TO ACHIEVE HIS OR HER
POTENTIAL, OUR SCHOOLS DO A REMARKABLY GOOD JOB WITH MOST YOUNG PEOPLE.
AND DESP ITE ALL THE CR ITIC ISM AND DESPAI R' CWCj) TRUTHS REMAI N.

FIRST,

-

EDUCATION IS STILL THE WAY BY WHICH A SOCIETY PROGRESSES.

AND SECOND,

EDUCATION

INDIVIDUAL.

IS

STILL

THE

WAY

TO

A BETTER

LIFE

FOR

THE

EDUCATION

BROADLY DEFINED AND NOT LIMITED TO COURSES, CREDITS, AND

CREDENTIALS;

BUT

EDUCATION

--

TEACHING,

LEARNING,

IN

THE

BROADEST

CONCEPTUAL FRAMEWORK, I N SCHOOL AND OUT, FROM EAR LY CH I LDHOOD THROUGHOUT
LIFE.

�9

I N TURN I NG NOW TO THE FUTURE, THE DRAMAT ICC I RCUMSTANCES OF TODAY WOULD
SUGGEST THE NEED FOR DEEP AND SWEEPING CHANGES IN OUR APPROACH TO PUBLIC
EDUCATION AT THE PRECOLLEGIATE LEVEL, TO MATCH THOSE BEING EXPERIENCED IN
THE LIVES OF INDIVIDUALS, FAMILIES AND COMMUNITIES, AND OUR SOCIETY AT
LARGE.

I

AM

SUGGESTING

THAT

THE

TIME

IS OVERDUE

FOR

YOU

AND

THE

EDUCATIONAL INTELLECTUAL ESTABLISHMENT TO ONCE AGAIN BE PIONEERS, MOVING
FORWARD WITH VISION,

COURAGE, BOLDNESS, AND A VENTURESOME SPIRIT.

IN

SHAR ING MY CONCERNS IN TH IS REGARD, I WI LL ORGAN I ZE MY THOUGHTS AROUND

--

FIVE POINTS.

MISS CONRAD, MY HIGH SCHOOL SPEECH TEACHER, TAUGHT ME THAT

NO SPEECH SHOULD CONTAIN MORE THAN TWO OR CERTAINLY AT MOST THREE POINTS,
SINCE

THE

TYPICAL

AUDIENCE

CAN

ABSORB

NO

MORE.

BUT

WITH

SUCH

AN

ILLUSTRIOUS AGGREGATION AS THAT ASSEMBLED HERE IN THE MANN LEAGUE, I FEEL
COMFORTABLE IN STRETCHING THAT LIMIT TO FIVE.

POINT #1:

,-

BOLDNESS

LEAD

•

I N ADDRESS I NG

THE

COMPLEX

PROCESS OF THE YOUNG,

PREBIRTH THROUGH ADOLE SCENCE TO YOUNG ADULTHOOD.

FROM

�10
I REAL I ZE

I MMED IATEL Y THAT TH IS MAY STRETCH YOUR CONCEPT

I

SUGGESTED EARLIER THAT THREE OF THE BASIC INSTITUTIONS OF SOCIETY NEED
ATTENTION

THE

SCHOOLS,

THE

FAMILY,

THE

LOCAL

COMMUNITY.

YOu

EDUCATORS ARE TYPICALLY CONCERNED WITH ONLY ONE - THE SCHOOL.

AS

WHAT I AM

NOW SUGGESTING IS THAT, IN YOUR PROFESSIONAL ROLE, YOU CANNOT SO SIMPLY
DISASSOCIATE YOURSELF FROM THE OTHER TWO.

THE YOUNG PEOPLE WHOM YOU

RECE I VE ARE A PRODUCT OF THE OTHER TWO, AND THE HOME/F AM I LY AND LOCAL
COMMUNITY ARE OF SUCH IMPORTANCE IN SHAPING YOUNG LIVES THAT THEY CAN NO
LONGER BE IGNORED NOR CAN THEIR CONSEQUENCES BE FULLY COUNTERMANDED WHEN

.,-k"
y.

S

'k-\,

STEP IN AT KINDERGARTEN.

AS RATIONALE FOR THIS POINT,

I

WANT TO

ELABORATE ONE OR TWO OBSERVATIONS.

MOST

ADMINISTRATORS

OF

PUBLIC

PRECOLLEGIATE

EDUCATION

ASSUME

NO

RESPONSIBILITY FOR A YOUNGSTER UNTIL HE OR SHE REACHES AGE FIVE, USUALLY
BY DECEMBER 1.

IF THE YOUNGSTER'S BIRTHDAY IS ON DECEMBER 2, WE DON'T

HAVE TO WORRY ABOUT THAT ONE

UNTIL NEXT YEAR.

BUT THE

EVI DEN CE OF

RESEARCH IS PERSUASIVELY CLEAR -- TO WAIT UNTIL AGE FIVE IS TO WAIT TOO

�11

-

LONG
.

WE KNOW THE S
IGN
IF
ICANCE OF THE EARL
IEST DAYS AND THE F
IRST TWO

YEARS OF L
IFE IN SHAP
ING THE PERSONAL
ITY
, THE VALUES
, THE QUAL
IT
IES OF
THE IND
IV
IDUAL
.

AND WE

KNOW ALSO THE S
IGN
IF
ICANCE OF AGES THREE AND

FOUR -THE PRESCHOOL PER
IOD WHEN WE
AND OTHER

PRESCHOOL

PROGRAMS ON

HAVE BEEN DABBL
ING W
ITH HEADSTART

~

A FRAGMENTED
,

NONCOMPREHENS
IVE
,

AND

UNARTICULATED BASIS
. DESPITE OVERWHELMING EV ENCE
, SOCIETY HAS FA
ILED
TO DO

ANYTH
ING SYSTEMAT
ICALLY AND

COMPREHENS
IVELY

TO DEAL

W
ITH THE

DEVELOPMENTAL PROCESS DUR
ING THE YEARS PR
IOR TO THE MANDATED START OF
FORMAL SCHOOL
ING
.

IN EARL
IER GENERAT
IONS
, TH
IS WAS THE PREROGAT
IVE OF

THE HOME AND THE PARENTS
.

WH
ILE A

~

L

IND
IV
IDUAL FAM
IL
IES PERFORMED

W
ITH VARY
ING DEGREES OF SUCCESS
, ITWAS A SOC
IETAL EXPECTAT
ION THAT TH
IS
WAS

A FAM
ILY RESPONS
IB
IL
ITY
.

FAM
IL
IES

AND

FOR

MANY

NURTUR
ING
, SUPPORT
IVE
,

AND ST
ILL TODAY IN MANY HOMES
,

YOUNGSTERS
,

THE

HOME

AND

DEVELOPMENTAL ENV
IRONMENT
.

FAM
ILY

BUT
,

IN MANY

PROV
IDE

A

ALL OF US ARE

V
IV
IDLY AWARE FOR MANY YOUNGSTERS AND IN MANY HOMES AND FAM
IL
IES
, TH
IS IS
S
IMPLY NOT THE CASE
.

�12
TO

FURTHER

THERE

ARE

I LLUSTRATE THE
TOO

UNPRODUCT I VE,

MANY
I

IMPORTANCE

ADULTS

REFER

CHRONICALLY ON WELFARE,

WHO

TO

THE

ARE

THOSE

EARLY

YEARS,

UNPRODUCTIVE

WHO

INCARCERATED,

FAILING TO BE SELF-SUPPORTING,

OF

ARE

IN

WE

KNOW

THAT

SOCIETY.

By

CHRON I CALLY

UNEMPLOYED,

GOING NOWHERE WITH THEIR

PRODUCTIVE, CONTRIBUTING;

LIVES --

FAILING TO LIVE

UP TO THE EXPECTATIONS FOR ADULTS IN AMERICAN SOCIETY.

IN STUDYING SUCH

INDIVIDUALS,

THE

THAT

UNPRODUCTIVE

ADULTS

SITUATIONS,
REALITY

MUST

EVIDENCE
ARE

A

PARTICULARLY

IN

BE

ADDRESSED

SEEMS

INCREASINGLY

CONSEQUENCE
THE

OF

EARLIEST

PRAGMATICAbLY

CLEAR

INADEQUATE
YEARS

AND

OF

MORE

HOME

LIFE.

MOST
AND

SUCH
FAMILY

SOMEHOW

EFFECTIVELY

THIS

THAN

IS

CURRENTLY THE CASE.

FURTHER,

TOO MANY STRATEGIES FOR EDUCATIONAL REFORM FORGET THE FACT THAT

CHILDREN ONLY ATTEND SCHOOL;

THEY LIVE SOMEWHERE ELSE.

EVEN THE FINEST

SCHEMES FOR SCHOOL REFORM TOUCH ONLY PART OF THE CHILD'S LIFE.
SUPERB PEDAGOGY GOE S UNHEARD

IF

THE

RUMBLE

THROBBING OF A BATTERED EYE DROWN S IT OUT,

OF

AN

THE MOST

EMPTY

STOMACH OR

THE

THE SCHOOLS,

THE FAMILY,

THE

�13
COMMUN
ITY OR NE
IGHBORHOOD ARE THREE INST
ITUT
IONS INTERDEPENDENT
, BUT NOT
EQUAL IN IMPORTANCE IN HUMAN DEVELOPMENT
.

THE F
IRST AND MOST IMPORTANT

YEARS INTHE L
IVES OF CHI
LDREN ARE MA
l NLY THE PROVI
NCE OF THE FAMILY
.
UPON THE FAM
ILY
'S HEALTH
, ALL ELSE IN SOC
IETY DEPENDS
.

THAT MEANS
, WE

MUST F
IND EFFECT
IVE WAYS TO RENEW THE FAM
ILY
'S POTENT
IAL AND DEV
ISE MEANS
TO SUPPORT ITSESSENT
IAL FUNCT
IONS
.

S
IMPL
IST
ICALLY
, IWOULD OBSERVE THAT THE GREATEST PROBLEM W
ITH EDUCAT
ION
IS THAT MOST EDUCATORS AREN 'T
! RATHER THAN BE
ING EDUCATORS THEY ARE
S
IMPLY MANAGERS OF SYSTEMS
. IN THE

~

AND BUSYNESS OF THE
IR DAYS
,

U

THEY DR
IFT AWAY FROM THE BAS
IC CONCEPTS AND PR
INC
IPALS OF EDUCAT
ION
, TO
BECOME

PREOCCUP
IED

W
ITH

SOPH
IST
ICATED SYSTEMS OF
MAN
IPULAT
ING

OF

THE

MANAGEMENT

SCHOOL
ING
.

T
IME

OF

H
IGHLY

COMPLEX

IS OCCUP
IED

W
ITH

AND
THE

BUS TRANSPORTAT
ION SCHEDULES
, SCROUNG
ING FUNDS FOR

BU
ILD
ING MA
INTENANCE
, PUTT
ING OUT THE F
IRES OF THE MOMENT
.

WH
ILE ALL OF

THOSE IS
SUES AND MORE MUST BE DEALT W
ITH
, THE ESSENTI
AL M
ISSION O
F THE
ENT
IRE ENTERPR
ISE MUST REMA
IN THE CENTER OF FOCUS AND PREOCCUPA"
f
rON
.

�1
4
WHAT I AM SUGGEST
ING ISNOT THAT SCHOOLS SHOULD ASSUME RESPONS
IB
IL
ITY FOR
EVERYTH
ING IN INFLUENC
ING AND SHAP
ING THE EDUCAT
ION OR DEVELOPMENT OF THE
YOUNG
, FROM PREB
IRTH TO YOUNG ADULTHOOD
.

BUT WHAT I AM SUGGEST
ING
, IS

THAT YOU
, AS PROFESS
IONAL EDUCATORS AND RECOGN
IZED LEADERS IN YOUR
RESPECTI
VE

ROLES
,

SHOULD

PROVI
DE

THE

I
NTELLECTUAL

AND

CONCEPTUAL

FRAMEWORK
, THE V
ISIONARY LEADERSHIP
, THE CATALYTICI
NFLUENCE IN ENSURI
NG
~

COMPREHENS
IVE ATTENT
ION AT THE COMMUN
ITY LEVEL ON THE MUR
ID INFLUENCES
II-

WH
ICH IMPACT THE L
IVES OF YOUNGSTERS
.

YOu MUST BE CONCERNED ABOUT HOMES

AND FAM
ILY AND PARENT
ING
; YOU MUST
NE
IGHBORHOODS
; YOU MUST BE CONCERNED
ALTERNAT
IVES OF

THE YOUNG

BE CONCERNED W
ITH
~

HOUS
ING AND

THE NONSCHOOL OPPORTUN
IT
IES AND

L
IVES FOR WHOM

YOU

HAVE

A STEWARDSH
IP

RESPONS
IB
IL
ITY
.

WH I
LE YOUR CENTRAL ATTENTION WI LL BE UPON THE I
NSTITUTIONAL STRUCTURES
AND SYSTEMS WE CALL SCHOOLS
, AS PROFESSIONALS DESERV
ING OF THE T
ITLE
EDUCATOR
, YOUR PURV
IEW MU ST BE BROADER AND DEEPER AND GREATER
,

�15
PO
INT #
2
:
	 BOLDNESS IN ADDRESS
ING THE ANT
IQUATED CONCEPT OF THE "SCHOOL
YEAR
.
"

IN AMER
ICAN PUBL
IC EDUCAT
ION WE

HAVE

INST
ITUT
IONAL
IZED
, ALMOST AD

NAUSEUM
, AN AGRAR
IAN MODEL ESTABL
ISHED MORE THAN TWO HUNDRED YEARS AGO
.
A
s A FARM K
ID
, I KNOW WHY SCHOOL STARTS AFTER LABOR DAY -AFTER THE
POTATOES ARE DUG AND THE CORN IS P
ICKED -AND ENDS AT MEMOR
IAL DAY IN
THE SPR
ING -IN T
IME TO PLANT THE POTATOES AND CORN AGA
IN
.

IT IS AN

ANNUAL SCHEDULE DES
IGNED FOR AN AGRAR
IAN SOC
IETY
, WHEN MOST YOUNGSTERS
L
IVED ON FARMS AND WERE AN ESSENT
IAL CONTR
IBUTOR TO THE FARM FAM
ILY LABOR
FORCE
. TO CONT
INUE THAT PATTERN TODAY ISABSURD
!

AS ONLY ONE EV
IDENCE

OF ITS ID
IOCY
, THERE ISCLEAR EV
IDENCE THAT ITTAKES SEPTEMBER
, OCTOBER
,
AND MOST OF NOVEMBER TO GET THE F
IFTH GRADE BACK TO THEIRSKI
LLS IN
READ
ING AND WR
IT
ING AND AR
ITHMET
IC THAT THEY HAD ACH
IEVED WHEN THEY LEFT
THE SCHOOL ROOM AT THE END OF MAY
.

WE KNOW THAT THE THREE
-MONTH BREAK IS

S
IMPLY TOO LONG FOR KNOWLEDGE AND SK
ILLRETENT
ION
. YET
, WE

~

�16
TO FURTHER EMPHASIZE THE PATTERN OF THE SCHOOL YEAR AND THE INTERACTION
OF SCHOOL WITH LIFE, WE SHOULD REMIND OURSELVES THAT AS A SOCIETY WE HAVE
PROLONGED ADOLESCENCE THROUGH THE TEENAGE YEARS INTO THE MID-TWENTIES FOR
MOST YOUNG PEOPLE.

WHEREAS IN EARLIER GENERATIONS, YOUNGSTERS BEGAN TO

ASSUME ADULT-LIKE ROLES AND RESPONSIBILITIES AT AN EARLY AGE, EVEN 10,
12, OR 14 YEARS OLD, NOW IT VERY OFTEN IS POSTCOLLEGE AGE BEFORE THE
INDIVIDUAL

ASSUMES

RESPONSIBILITY

FOR

SELF

AND

THEN

UNDERTAKES

A

CONTRIBUTING, INDEPENDENT LIFE-STYLE RATHER THAN CONTINUING AN EXISTENCE
OF DEPENDENCE.

THROUGH LEGAL RESTRICTIONS AND TECHNOLOGY CHANGE, WE DENY

MOST YOUNGSTERS THE SATISFACTION OF A DECENT JOB BEFORE OR AFTER SCHOOL
OR ON WEEKENDS OR DURING VACATION PERIODS.

WE INSIST ON TURNING ALL OF

THE TEENAGERS I N THE COUNTRY OUT ON THE STREETS I N THE HOT MONTHS OF
SUMMER WI TH FEW AL TERNAT IVES FOR CONSTRUCTIVE ENGAGEMENT AND WONDER WHY
THEY BECOME TROUBLESOME.

AS EDUCATORS WE SHOULD DO FAR BE TTER II'J RELATING THE ACTIVITI ES AND
RESPONSIBILITIE S OF SCHOOL TO THE REST OF THE STUDENT S' DAY AND WEE K AND

�17
YEAR.

Fa

OBVIOUSLY THE PATTERN SHOULD BE QUITE DIFFERENT F.

THAN FOR MIDDLE SCHOOL OR HIGH SCHOOL.

M ELEMENTARY

AND THERE MUST BE OPPORTUNITIES

FOR THE YOUNG TO BE CONSTRUCTIVE CONTRIBUTORS TO SELF, FAMILY, COMMUNITY,
""

SOCIETY, BOTH FOR PAY AND AS VOLUNTEERS, AS WELL AS TO BE THE RECIPIENTS
OR BENEFICIARIES.

WE HAVE SEEMED INCLINED, IN CURRICULA DESIGN, TO PUSH

CERTAIN TASKS OR SKILLS TO EARLIER AND EARLIER AGES,
CHILDHOOD STRESS,

CONTRIBUTING TO

WHILE AT THE SAME TIME SYSTEMATICALLY DELAYING THE

PROCESS OF MATURATION.

AND WHAT ABOUT THE NUMBER OF DAYS WE · HAVE MANDATED IN THE SCHOOL YEAR?
IN MOST STATES THIS SEEMS TO BE 180 DAYS.
ABOUT

THE

180

DAY

CONTRACT,

WE

AT

IF THERE IS SOMETHING BIBLICAL

LEAST

COULD

SCHEDULE

THE

DAYS

DIFFERENTLY TO AVOID THE NEGATIVE OF LONG BREAKS WHICH ERODE KNOWLEDGE
RETENTION AND CONTRIBUTE TO INACTIVITY.
DIFFERENT

COMMITMENT

CHARACTERISTICS,

TO

EDUCATION

CONTRASTING

SHARPLY

BASED
WITH

AND WHY NOT CONSIDER A QUITE
UPON
THE

SCHOOL YEAR WAS DEFINED TO SERVE FARM LABOR NEEDS.

CONTEMPORARY
AGRARIAN

ERA

SOCIETAL
WHEN

THE

�18
TH
IS IS A SUB
JECT WH
ICH
YEARS
.

HAS BEEN ENERGET
ICALLY DEBATED THROUGH THE

IF
IND ITENCOURAG
ING NOW THAT THERE IS ANAT
IONAL ORGAN
IZAT
ION

OF SCHOOLS DED
ICATED TO A YEAR ROUND SCHEDULE
, ON CREAT
IVE AND VARY
ING
PATTERNS
.
~

~

I EMPHAS
IZE TH
IS NOT
ION WOULD HAVE
ION; S
IMPLY BECAUSE ITS IMPLEMENTAT
DRAMAT
IC IMPACT ON THE WHOLE CONCEPT OF SCHOOL IN THE L
IFE OF THE
IND
IV
IDUAL STUDENT
, THE FAM
ILY
, THE COMMUN
ITY
, AND THE SYSTEM
.
PROV
IDES EXC
IT
ING ALTERNAT
IVES

FOR

INTERACT
ION BETWEEN

IT

EDUCAT
IONAL

ACT
IV
IT
IES OF THE SCHOOL AND L
IFE AS ·
-I·T IS L
IVED BY IND
IV
IDUAL STUDENTS
OF ALL AGES

I
NTERACT
ION BETWEEN SCHOOL AND WORK
; INTERACTION BETWEEN

SCHOOL AND VOLUNTEER
ISM
;

INTERACT
ION BETWEEN THE CLASSROOM AND THE

RECREATION GROUND
, THE STREETS
, PARKS
, MUSEUMS , CULTURAL PROGRAMS
, AND
OTHER NONSCHOOL INFLUENCES ON DEVELOPMENT
.

My CONCERN ISNOT S
IMPLY ONE

OF BETTER USE OF THE MASS
IVE INVESTMENT WE HAVE IN BR
ICKS AND MORTAR AND
EQU
IPMENT
, BUT THE INFUS
ION OF EDUCAT
ION IN A QU
ITE D
IFFERENT WAY INTHE
L
IVES OF STUDENTS AND THE SO
C
IE
TYOF WH
ICH THEY ARE A PART
.

�19
BOLDNESS

POINT #3:

IN

TAKING

THE

LEAD

IN DRAMATICALLY

ALTERING THE

CONCEPT OF "THE SCHOOL DAY."

AS A FARM KID, I ALSO KNOW WHY THE SCHOOL DAY STARTED AT 9:00 O'CLOCK AND
ENDED AT FOUR.

THIS PERMITTED ME TO GET UP IN THE MORNING AND DO MY

CHORES, CHANGE TO MY CLEAN OVERALLS FOR SCHOOL, AND THEN IN THE AFTERNOON
REVERSE THE PROCESS.

AGAIN,

A SCHOOL DAY APPROPRIATE TO THE AGRARIAN

SOCIETY WHICH CREATED IT.

TODAY,

THROUGH

ADMINISTRATIVE

ELABORATE
ATTENTION

CONTRACTUAL
TO

DETAIL,

WE

NEGOTIATIONS
HAVE

AND

ALTERED

ASSIDUOUS

THAT

PATTERN

DRAMATICALLY -- STARTING CLASSES AT 8:25 AND COMPLETING THE DAY AT 2:50
OR WHATEVER THE SCHEDULE IS IN YOUR CONTRACT AND DISTRICT.

BUT WHAT

OF LIFE IN THE SOCIETY THAT SUSTAINS THE SCHOOL AND WHICH THE SCHOOL IS
SUPPORTED TO SERVE?
INDIVIDUAL

STUDENT

I

AND

WOULD ARGUE THAT
THE

IN SERVING THE NE EDS OF THE

CONTEMPORAR Y FAMILY

AND

COMMUNIT Y,

EVER Y

SCHOOL BUILDING SHOULD BE OPEN FROM AT LEAST 6:00 O'CLOCK IN THE MORNING

�2
0

UNT
IL

10
:00 O
'CLOCK AT N
IGHT
.

OF COURSE

I AM NOT TH
INK
ING OF CLASSES

SCHEDULED THROUGHOUT THAT T
IME FRAME
, ALTHOUGH PART
ICULARLY AT THE H
IGH
SCHOOL LEVEL THERE COULD BE FAR MORE FLEX
IB
IL
ITY THAN IS
TODAY
.

BUT I AM

PROPOS
ING THAT SOC
IETY THROUGH

A ~A

ITS SCHOOLS SHOULD

PROV
IDE A SAFE HAVEN AND A CONSTRUCT
IVE ENV
IRONMENT FOR YOUNGSTERS OF
WORK
ING PARENTS
.

A S
INGLE WORK
ING PARENT WOULD BE ABLE TO DEL
IVER A SON

OR DAUGHTER TO SCHOOL AT AN EARLY HOUR ON THE WAY TO WORK
,

ASSURED THAT

THE CH
ILD HAD A SAFE HAVEN
, PERHAPS FOR BREAKFAST
, PERHAPS FOR HOMEWORK
OR COMPUTER ACT
IV
IT
IES OR L
IBRARY STUDY OR PHYS
ICAL ACT
IV
IT
IES IN THE
GYMNASIUM -A WARM
,
SCHOOL

THE

SECURE
, CARING,
. NURTURING ENV
IRONMENT
.

LATCHKEY K
ID

PROBLEM

WOULD

AGA
IN

AND AFTER

BE AVO
IDED BY HAV
ING

IV
IT
IES AND OPPORTUN
IT
IES AVA
ILABLE IN THE SCHOOL AS A
ALTERNAT
IVE ACT
COMMUNITY HAVEN
. VOLUNTEERS AND PARAPROFESSIONALS COULD PROV
IDE MUCH OF
THE

EDUCAT
IONAL

NECESSARY
.

AND

SUPERV
ISED

ACT
IV
ITY

OR

THE

S
IMPLE

MON
ITOR
ING

THE SCHOOL
, INSTEADOF BE
ING AN UNACCESS
IBLE ENCLAVE ISOLATED

FROM THE FULL SCOPE -OF L
IFE
'S NEEDS
, WOULD BECOME A CENTRAL CATALYT
IC
ELEMENT

IN

NE
IGHBORHOOD

L
IFE
.

SOME

COMMUN
IT
IES

W
ITH

�21

THE I R SCHOOLS DO TH IS DRAMAT I CALLY WE LL;

MOST DO NOT.

THE CHALLENGE TO

YOU AS EDUCATIONAL STATESMEN CONCERNED WITH THE WHOLISTIC DEVELOPMENT OF
EACH

INDIVIDUAL

CATALYTIC

IN

ROLE

YOUR

IN

EDUCATIONAL PROCESS.

STEWARDSHIP

ADDRESSING

IS

THE

TO

AGAIN

PLAY A LEADERSHIP AND

NONCLASSROOM

DIMENSIONS

OF

THE

WHILE SCHOOLS CAN NOT AND SHOULD NOT BE RESPONSIBLE

FOR ALL OF THESE ACTIVITIES AND INFLUENCES,

TO DENY THEIR

IMPORTANCE AND

TO IGNORE THEM THROUGH INATTENTION IS TO BE DERELICT IN YOUR PROFESSIONAL
OBLIGATION AS EDUCATOR.

POINT #4:	

BOLDNESS

IN

REALIGNING

· ,pATTERNS

OF

RESPONSIBILITY

AND

AUTHORITY IN THE EDUCATIONAL SYSTEM.

IN

THE

EVOLUTION OF OUR

SOPH 1ST ICATED,

COMPLEX,

FORMAL K-12 SYSTEM, WE
AND

FRAGMENTED

ELEMENTS HAVE BEEN MANDATED AND
FEDERAL
EVERY

AND

STATE

PROFESS I ON,

LEVELS.
THERE

HAVE DEVELOPED A HIGHLY

PATTERN

AND

PROCESS.

I MPOSED ON THE LOCAL SCHOOL,

WITH

THE

SPEC I AL I ZAT I ON

I SAD I SC ONT I NU ITY

OF

THE

MANY

OFTEN FROM

CHARACTERISTI C

EDUCAT1ONAL

OF

PROCESS

�22

FROM PRESCHOOL TO ELEMENTARY THROUGH H
IGH SCHOOL
. THE EXPER
IENCE FOR THE
IND
IV
IDUAL STUDENT
, EVEN DUR
ING THE CLASSROOM DAY MAY BE TOO OFTEN
INTERRUPTED
, ARB
ITRARY
, UNRELATED
.

IN THE TYP
ICAL SCHOOL SYSTEM
, THE

PROFESS
IONAL ROLE
, RESPONS
IB
IL
ITY
, AND ACCOUNTAB
IL
ITY OF THE IND
IV
IDUAL
TEACHER HAS BEEN SER
IOUSLY ERODED
.

WH
ILE THE PATTERN CAN AND SHOULD BE

DRAMAT
ICALLY D
IFFERENT IN THE ELEMENTARY
, M
IDDLE SCHOOL
, AND H
IGH SCHOOL
YEARS
, WE

HAVE TENDED TO HOMOGEN
IZE RATHER THAN D
IFFERENT
IATE
, TO

CATEGOR
IZE RATHER THAN TO IND
IV
IDUAL
IZE
.

IFTHE TEACH
ING PROFESS
ION
, AT WHATEV6R LEVEL
, IN OUR PUBL
IC SCHOOLS IS
TO BE RESTORED TO A POS
IT
ION OF PREST
IGE AND PERSONAL GRAT
IF
ICAT
ION
, THE

AL

ROLE OF THE TEACHER IN THE PROCESS MUST BE
THE CARNEG
IE FOUNDAT
ION R
COUNTRY
.

~ IN A RECENT STUDY
,

Y INTERV
IEWED 22
,000 TEACHERS ACROSS THE
/

/
THEY FOUND THAT ONE
-THI
RD OF THOSE TEACHERS SA
ID THEY HAD NO
I

INPUT INTO SHAP
ING THE CURR
ICULUM
, MORE

A ~A
I

L

THEY FOUND THAT

TWO-THI
RDS OF THOSE 22
,000 TEACHER
S SA
ID THEY WERE N
OT A
SKED TO HELP

/

,

SHAPE SCHOOL POL
ICY AI\ID THEY HAD L
ITTLE INFLUENCE ON THE PLACEMENT OF

�23
STUDENTS W
ITH SPEC
IAL NEEDS
.

THESE ARE ONLY FRAGMENTED B
ITS OF EV
IDENCE

REGARD
ING THE ALMOST SUFFOCAT
ING IMPACT OF BUREAUCRAT
IC PROCEDURES AND
PRACT
ICES ON THE EDUCAT
IONAL ENTERPR
ISE
. TH
IS MUST BE ADDRESSED BY THOSE
OF YOU WHO ARE IN THE POS
IT
ION TO DO SO
.

THE

TRULY

CONTR
IBUT
ION
.

PROFESS
IONAL

TEACHER

HAS

A REMARKABLE

TH
INK BACK TO YOUR OWN SCHOOL DAYS
.

CAPAC
ITY

AND

UNLESS YOU WERE IN A

SMALL SCHOOL SYSTEM WHEN THE SUPER
INTENDENT ALSO TAUGHT SC
IENCE AND
COACHED FOOTBALL AND TRACK
, OR UNLESS YOUR DAD WAS THE SUPERINTENDENT
,
YOU PROBABLY CAN
'T RECALL H
IS NAME
.

BUJ I A ~ U CAN NAME ONE OR TWO
,

OR IFYOU WERE R
ICHLY BLESSED
, F
IVE OR S
IX TEACHERS WHO REALLY INFLUENCED
YOUR L
IFE
.

EV
IDENCE ISPERSUAS
IVELY CLEAR THAT DRAMAT
IC CHANGES ARE JUST
IF
IED
. SOME
D
ISTR
ICTS -SOME OF YOU -ARE PROV
ID
ING DRAMAT
IC EXAMPLES OF NEW
PATTERNS
, IN WH
ICH THE SANCT
ITY OF THE CLASSROOM AND THE SCH
OO
LBU
ILD
ING
ARE REESTABL
ISHED AND THE PROFESS
IONAL ROLE OF THE TEACHER ISELEVATED
.

�24

MOST RESEARCH SUGGESTS THAT THE INTELLECTUAL OR THE ACADEMIC LEARNING
ENVIRONMENT OF THE SCHOOL BUILDING IS A CONSEQUENCE OF THE ROLE AND
INFLUENCE OF THE BUILDING'S PRINCIPAL.

IF TAKEN SERIOUSLY,

THIS HAS

IMMEDIATE SIGNIFICANCE IN THE PRESERVICE AND INSERVICE TRAINING OF SCHOOL
PRINCIPALS, THEIR SCOPE OF AUTHORITY, THEIR DEGREES OF FREEDOM.
SUGGEST

THAT

EFFECTIVE,

THE

TYPICAL

SHOULD

HAVE

SCHOOL

FAR

MORE

PRINCIPAL,

IF

AUTHORITY

IN

WELL

I WOULD

QUALIFIED

MOBILIZING

AND

HIS/HER

PROFESSIONAL TEAM AND AUXILIARY PERSONNEL TO DO THE BEST POSSIBLE JOB FOR
THE

YOUNGSTERS,

OPERATE.

THE

FAMILIES,

AND

THE

NEIGHBORHOODS

IN

WHICH

THEY

WITH GIVEN RESOURCES, THE PROFESSIONAL CADRE OF AN INDIVIDUAL

ELEMENTARY, MIDDLE SCHOOL, OR HIGH SCHOOL UNIT SHOULD HAVE SIGNIFICANT
FREEDOM TO WORK TOGETHER TO AUGMENT THEIR RESOURCES WITH VOLUNTEERS AND
CONTRIBUTED SERVICES AND TALENT, TO SHAPE THE PATTERN OF THE EDUCATIONAL
EXPERIENCE FOR THE YOUNGSTERS FOR WHOM THEY ARE RESPONSIBLE AND FOR WHOSE
PERFORMANCE THEY SHOULD BE HELD ACCOUNTABLE.

�25

IN A RECENT SYNDICATED COLUMN, JAMES KILPATRICK REFERENCED A REPORT FROM
THE BROOKINGS INSTITUTION.

THIS REPORT FOCUSED ON IDENTIFYING WHAT WORKS

AND WHAT FAILS IN PUBLIC EDUCATION BY CONCENTRATING ON SUCH ISSUES AS
PEOPLE

EXPENDITURE,

TEACHER

SALARIES,

REQUIREMENTS, AND HOMEWORK ASSIGNMENTS.

CLASS

SIZE,

GRADUATION

NO SIGNIFICANT CORRELATION WAS

FOUND BETWEEN THESE ISSUES AND ACADEMIC SUCCESS.

INSTEAD, THE INTANGIBLE

QUALITY OF AUTONOMY WAS DETERMINED TO BE OF VITAL IMPORTANCE.

THE REPORT

SAID, "THE SUCCESSFUL SCHOOLS HAD A SENSE OF ACADEM IC VISION.
KNEW

WHERE

THEY

WANTED

TO

TAKE

THEIR

STUDENTS.

STRONG

TEACHERS

PRINCIPALS,

ORIENTED TOWARD EDUCATION RATHER THAN ADMINISTRATION, PROVIDED VIGOROUS
LEADERSHIP."

YOUR CHALLENGE IN EDUCATIONAL LEADERSHIP IS TO DESIGN AND IMPLEMENT A
PATTERN WHICH ENABLES YOUR PROFESSIONALS TO PERFORM.

POINT #5:	

BOLDNESS IN GIVING EMPHASI S TO EDUCATION IN TH E ELEMENTARY
GRADES.

�2
6

AS A LOCAL SCHOOL BOARD MEMBER
, I USED TO BE PERPLEXED INTHE BUDGETING
PROCESS
.

IN FRUSTRATION
, I WOULD ASK THE ADMIN
ISTRATORS
, "WHY HAVE YOU

EDUCATORS SET UP A SYSTEM THAT FORCES US AS BOARD MEMBERS TO MAKE THE
WRONG DEC
IS
IONS?
THE

ELEMENTARY

WHEN RESOURCES ARE L
IM
ITED
, WE ALWAYS TAKE AWAY FROM
GRADES

INCREASE CLASS

S
IZE
,

EL
IM
INATE

SPEC
IAL

ACT
IV
IT
IES IN READ
ING
, MUS
IC
, THE ARTS
, REMED
IAL RESOURCES -SO THAT WE
CAN KEEP OUR H
IGH SCHOOL ACCRED
ITED SO THAT OUR GRADUATES CAN GO TO
ACCRED
ITED
RESEARCH

COLLEGES

AND

UN
IVERS
IT
IES
.

YET
,

I READ EMPHAS
IZES THE IMPORTANCE OF

SHAP
ING AND BU
ILD
ING THE FUTURE
.

~

ALL

OF

THE

BEHAV
IORAL

THE ELEMENTARY YEARS IN

EDUCATORS REALLY BEL
IEVED THE
IR

RESEARCH
, THEY WOULD ACCRED
IT THE ELEMENTARY SCHOOLS -AND LET THE REST
OF THE SYSTEM BU
ILD FROM A SOL
ID BEG
INN
ING
.
"

WH
ILE EVERY YEAR IS IMPORTANT
, THE ELEMENTARY SCHOOL YEARS SEEM TO BE
PART
ICULARLY

CRUC
IAL IN

DEVELOP
ING

ING
.
ATT
ITUDES AND PATTERNS OF LEARN
THE
IR SCHOO
L
ING EXPER
IENCE?

SELF
IMAGE
,

PEER

RELAT
IONSH
IPS
,

TH
INK OF YOUR OWN YOUr
\
lGSTERS A
f
\
lD

IF ONE OF THEM HAD A M
ISERABLE EXPER
IE
r
\
lCE

�27

WITH A POOR TEACHER IN THE SECOND OR THIRD GRADE, THE CONSEQUENCES ARE
ENDURING.

IT IS VERY DIFFICULT TO OVERCOME THE BAD RESULTS OF EARLY

SCHOOLING.

IN

LATER

YEARS,

HIGH

SCHOOL

FOR

EXAMPLE,

WITH

GREATER

MATURITY AND SEVERAL TEACHERS EACH DAY, A STUDENT CAN COPE WITH A POOR
TEACHER.
ONE

BUT IN AN EARLY GRADE, DURING THE FORMATIVE STUDENT YEARS, WITH

TEACHER

MONOPOLIZING

EACH

DAY

AND

SETTING

THE

TOTAL

PATTERN OF

LEARN I NG EXPECTAT IONS, PATTERNS AND FEEL I NGS OF FAI LURE OR SUCCESS, THE
IMPACT -- POSITIVE AND NEGATIVE -- IS PERMANENT.

IN MOST SCHOOL SYSTEMS,

WITH EMPHASIS ON SPECIALIZATION AND CREDENTIALS, ELEMENTARY TEACHERS TEND
TO BE UNDERPAID, UNDERAPPRECIATED, AND · UNDER-RECOGNIZED AS PROFESSIONALS.

IN BATTLE CREEK WE HAVE ESTABLISHED AN ANNUAL EXCELLENCE IN EDUCATION DAY
TO GIVE PUBLIC RECOGNITION TO ACADEMIC ACHIEVEMENT.

AS A PART OF THIS

SPECIAL CELEBRATION, THE TOP FIVE PERCENT OF THE SEVEN LOCAL HIGH SCHOOL
GRADUATING CLASSES ARE

INVITED TO A BANQUET,

WITH THEIR PARENTS.

IN

ADDITION, EACH HONOREE IS ASKED TO INVITE AS A GUEST THE TEA CHER THAT
MADE THE GREATEST DIFFERENCE.

I FIND IT SIGNIFICANT THAT EACH YEAR ABOUT

�28
ONE
-TH
IRD OF

THESE SOON
-TO
-GRADUATE SEN
IORS INV
ITE AS

THE
IR MOST

IMPORTANT EDUCATOR
, A TEACHER FROM THE
IR ELEMENTARY YEARS
.

TH
IS PO
INT #5 COULD HAVE BEEN SUBSUMED IN PO
INT #
4
. I CHOSE TO SEPARATE
ITFOR EMPHASIS
. UNLESS WE BEGINTO DO BETTER INOUR PRESCHOOL AND
ELEMENTARY PROGRAMS
, WE CANNOT HOPE TO DO BETTER IN THE UPPER GRADES
.

IV

SO THERE THEY ARE -F
IVE PO
INTS
. IAM

~

TO GO ON W
ITH F
IVE OR TEN

MORE
, BUT M
ISS CONRAD WOULD REM
IND ME THAT I HAVE ALREADY SATURATED MY
AUD
IENCE
.

IT WOULD
, OF COURSE
, BE S
IMPL
IST
IC AND NA
IVE TO TH
INK THAT

S
IMPLY ADDRESS
ING THESE F
IVE NOT
IONS WOULD CONST
ITUTE A PANACEA FOR WHAT
TROUBLES PUBL
IC PRECOLLEG
IATE EDUCAT
ION IN OUR COUNTRY
.
AS EXAMPLES AND FOR TWO REASONS
.

IC
ITE THEM ONLY

�2
9

F
IRST
, I URGE YOU
, AS PROFESS
IONAL EDUCATORS
, TO RETH
INK YOUR ROLE
.

ARE

YOU EDUCATORS -OR ARE YOU OPERATORS OF SYSTEMS? ISYOUR PREOCCUPAT
ION
W
ITH THE COMPREHENS
IVE DEVELOPMENT OF THE YOUNG L
IVES W
ITH WH
ICH YOU ARE
ENTRUSTED AND W
ITH THE COMPREHENS
IVE DEVOT
ION TO HUMAN DEVELOPMENT
, OR
ARE YOU ENCHANTED W
ITH

REF
INEMENTS AND VAR
IAT
IONS OF A SYSTEM YOU

INHER
ITED
?

SECOND
, ARE

YOU

W
ILL
ING

TO PROV
IDE LEADERSH
IP IN RETH
INK
ING THE

EDUCAT
IONAL EXPER
IENCES OF OUR YOUNG
, FROM PREB
IRTH OR INFANCY THROUGH
ADOLESCENCE?

SOC
IETY HAS CHANGED DRAMAT
ICALLY IN EVERYTH
ING FROM FAM
ILY

STRUCTURE TO TECHNOLOGY
, AND THE SYSTEM WE
OBSOLETE
.

~

THERE IS 0

U A

~

PRESERVE IS ESSENT
IALLY

THAT COLLEGES OF EDUCAT
ION W
ILL

PROV
IDE LEADERSH
IP IN ADDRESS
ING TH
IS V
ITAL SOC
IETAL ISSUE
. WE THEREFORE
MUST TURN ELSEWHERE FOR V
IS
ION AND LEADERSH
IP
.

THUS
, I URGE YOU AS

PRACT
IT
IONERS IN OUR COMMUN
IT
IES WHERE L
IFE IS L
IVED TO STEP FORWARD IN
RESPONS
IBLY AND PRAGMAT
ICALLY REVOLUT
ION
IZ
ING THAT WH
ICH IS INTO THAT

-

WH
ICH SHOULD BE
.

IN EDUCAT
ION
, AS IN MOST AREAS OF HUMAN CONCERN
, WE

�30

KNOW BETTER
KNOWN,

THAN WE DO!

IMPLEMENT

DRAMATICALLY,

AND

I

NEW
THEN

URGE YOU TO TAKE

PATTERNS

AND

PERMEATE

THE

THE BEST OF THAT WH I CH

PROCESSES

EDUCATIONAL

EXPERIMENTALLY

FABRIC

IN

THE

IS
AND

CLOSING

DECADE OF THIS CENTURY.

MRS.

FRANCES

AMER I CA,

HESSELBE IN,

RECENTLY

THE

ADDRESSED

PRES I DENT
A GROUP

AND

OF

CEO OF THE GIRL SCOUTS OF

NONPROF I T

LEADERS

IN

MI CH IGAN.

MRS. HESSELBEIN ASKED US TO REEXAMINE OUR MISSION -- OUR REASON FOR BEING
IN

BUSINESS.

"WHAT

IS

FUNDERS?"
IN

THE

SHE

OUR

ADVISED

BUSINESS?"

THIS

BUSINESS

SAME
OF

US

TO

"WHO

ASK

ARE

OUR

EXERCISE WOULD
EDUCATION,

DO

DEMANDS OF YOUR CUSTOMERS TODAY?

OURSELVES,

THREE

CUSTOMERS?"

BE BENEFICIAL

YOU

REALLY FEEL

MAIN

AND

QUESTIONS:

"WHO

ARE

FOR

EDUCATION

YOU

ARE

OUR

TODAY.

MEETING THE

HAVE EDUCATORS TRULY MADE AN EFFORT TO

MEET THE UNIQUE CHALLENGES OF TODAY'S YOUNG PEOPLE, OR ARE THEY MANAGING
THE SAME, ESSENTIALLY UNCHANGED,

SYSTEM THAT WAS DEVELOPED YEARS AGO BY

HORACE MANN AND OTHERS OF YOUR PREDECES SOR S?

�31
MRS
. HESSELBE
IN ALSO TOLD US
, "WE MUST WORK ON SLUFF
ING OFF YESTERDAY
'S
ACCOMPL
ISHMENTS FOR TOMORROW
'S CHALLENGES
.
"

TH
IS STATEMENT BECOMES

PART
ICULARLY INTR
IGU
ING AS WE D
ISCUSS THE CR
IT
ICAL PO
INTS OF EDUCAT
ION
'S
H
ISTORY
.

W
ITHOUT QUEST
ION
, TQDAY ISTHE CR
IT
ICAL PO
INT IN THE H
ISTORY OF

EDUCAT
ION
.

UNLESS WE SLUFF OFF YESTERDAY
'S ACCOMPL
ISHMENTS AND ACCEPT

TOMORROW
'S CHALLENGES
, OUR ENT
IRE COUNTRY W
ILL FALTER
.
SHORT
-TERM ANSWERS
.

THERE ARE NO

ANY IDEA PUT INTO PLACE TODAY CANNOT FULLY BE

MEASURED UNT
IL A FULL GENERAT
ION PASSES THROUGH THE SYSTEM
.

I CHALLENGE

YOU
, AS EDUCAT
ION
'S LEADERS TODAY
, TO SO ACT THAT
, 5
0 YEARS FROM NOW
,
AFTER TWO OR THREE MORE GENERAT
IONS HAVE GONE THROUGH OUR EDUCAT
ION

-

SYSTEM
, ASTUTE OBSERVERS THEN W
ILL NOTE THAT YOU WERE THE CADRE THAT
INFLUENCED THE EVOLUT
ION OF

U A

~

A A

ALL

RESPOND
ING TO THE

CHALLENGES OF YOUR ERA
.

MAY YOU AS EDUCAT
IONAL LEADERS RESPOND
, AS D
ID HORACE MANN , W
ITH THE
BOLDNESS THAT OUR T
IME DEMANDS
. I W
ISH Y
OU GODSPEED
.

RGM
/
JKF
0154w

�</text>
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                    <text>.,(..&lt;£

Remarks by RGM t Co fe rence of
foun ath n s , Feb . 25 -27 ,
Ann Arbor

•

I.

,/

/

/

(

/

L

)

I

/

.

)

I/
;'

�G

2

,

7

£ I
L

,
;&gt;

-

-

-

---.

I

/
(

/

I

�_ -c==--

-

-

-

-

- - -

----- -

This emphasis is in no way intended to depreciate the im-

portance of any of the others.
tion, for

In fact, there is great tempta-

give particular attention to the some 250

community foundations throughout our country, a group of fO\1ndations whose future seems particularly bright.

An efficient and

effective means of mobilizing private resources to serve local
needs, these foundations are serving very useful purposes in
their respective communities.

It seems safe to predict that

community foundations -- for various reasons, including their
favored position under current tax law -- will become increasingly
important in the philanthropic scene.

)

I

I

�7

}

In the first place,
it is sobering to realize that the only private foundations
in tomorrow's world already exist today.

Under current tax law,

the bj.rth rate of new foundations is virtually zero, the few
exceptions being essentially those for which irrevocable instruments had been drawn pre-TRA-69.
to local philanthropy.

Traditionally composed of equity holdinss

in the family business, they are beset by the complexities of
conformance with the 1969 law and are particularly burdened by
the payout rules of Section 4942 and the divestiture provisions
of Section 4943.

For many, the only reasonable course s e ems

either dissolution or, of somewhat less negative consequence to
philanthropy, transference of assets to a

co~~unity

foundation.

Nonetheless, they pass from the private foundation scene.
Finally, private foundations in tomorrow's world will have
a lessening significance in the total social scene.

While our

national economy will continue to grow, the resources of
private foundations will not keep pace in either relative or
absolute terms.

One aspect of this problem r elates to inflation.

The educational and service enterprises which are the usual concerns of phil anthropy tend to experience inflationary pressure
beyond that for the economy in general.

Most dama ging to the

capacity of private foundations to serve tomorrow's expanding
needs, however, are those provisions of TRA-69 which are drying
up the flow of new capital into existing foundations and which
mandate the continuing erosion of their productive assets.
4

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9

�concerns of philanthropy have not ranked high.

Hopefully,

concerted effort by such as the group assembled here will
result in further consideration of these matters by Congress.
I would emphasize that my concern rests not alone with private
foundations, but with all policy issues and laws which bear on
the private nonprofit sector.

For example, we must be vigilant

that further damage is not done through changes which could·
negatively affect charitable giving by altering the charitable
deduction or discouraging gifts of appreciated assets.
One hoped-for objective of the Commission on Private
Philanthropy and Public Needs i.s to stimulate a systematic
rethinking by the American people of the role of the privat.e
nonprofit sector.

The analyses and recon@endations of the

Commission provide useful and stimulating insight and can
serve as the basis for reappraisal, not only at the national
level but at the grass roots.

The challenge to the group here

assembled is to help this happen across the land.

Let's not

miss this opportunity!
In summary, if private foundations are to be an important
part of tomorrow's world, serious thought should be given to
the following:
1.

The provisions of TRA-69 which impact negatively and

discriminate against private foundations should be modified.
As recommended by the Council on Foundations in their report
to the Filer Comrnission, there should be a reduction of the 4%
10

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u

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12
--

�</text>
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                    <text>PRESS CONFERENCE TO ANNOUNCE FUNDING OF THE
MICHIGAN COMMUNITY FOUNDATION YOUTH PRUJECT

Remarks by
Dr. Russell G. Mawby
Chairman of the Board and CEO
W. K. Kellogg Foundation
February 26, 1991
Governor Engler, Mrs.

Hooker, Mrs.

Johnson, Mrs. Noland,

(add name

of student when known) Ladies and Gentlemen, it is a great pleasure
for me to be here today,
It is my pleasant task

to share some very exciting news with you.
to announce

that will build communities across
will raise millions of dollars
for youth projects
young

leaders

to

an

the launching of an initiative
the state -- an initiative that

for chari table purposes,

initiative

volunteer

for

especially

that will mobilize

activities

that

will

scores

improve

of
the

lives of others.

Last Thursday, the board of trustees of the W. K. Kellogg Foundation
approved

one

history.

The Council of Michigan Foundations will be the recipient

of

a

called

of

five-year,
"The

the

largest

$35 million

Michigan

grants

grant

Community

to

in

our

direct

Foundation

Foundation's

an

initiative

6l-year

to

be

Youth

Project."

This

in

volunteerism

and

project will have four goals:

1.	

To

give

youth

philanthropy.

hands-on

experience

�2.	

To challenge Michigan's network of conununity foundations to
build

their

endowments

so

that

they will

be

prepared

to

meet the needs of the future.

3.	

To

use

a

substantial

portion

of

the

endowment

income

to

support projects to improve the well-being of youth.

4.	

To bring the services of conununity foundations

to areas of

the state that are currently unserved.

The

Council

of

Michigan

administer this project.
foundations

and

is

admirably

suited

to

Founded in 1972, CMF is an association of

corporate

charitable purposes.

Foundations

giving

programs

that

make

grants

for

Its 275 members include 37 Michigan conununity

foundations, and these are the organizations that will be challenged
to raise and distribute resources for community betterment.

The

Communi ty

Michigan

following way.
challenges
$1,000,000.

Youth

Project

will

work

in

the

Communi ty Foundations will be encouraged to accept

ranging

from

a

minimum

of

$10,000

to

a

maximUJll

of

The con~unity foundations must raise $2 for every $1 of

the challenge.
be used

Foundation

The challenge money from the Kellogg Foundation must

to endow youth funds,

but

the money raised for

match can be used for any charitable purpose.

2

the

local

�Fully

$33,000,000

of

the

Foundation's

challenges.

so with the local matches, a

be

to

raised

foundations.

strengthen

the

grant

will

be

used

for

total of $99,000,000 will

endowments

of

Michigan's

Community

The remaining $2 million of the grant will pay for the

project administration and for technical assistance that the Council
will provide to participating community foundations.

Meeting

these

challenges

will

strengthen

existing

community

foundations, and it is our expectation that the challenges will also
provide the incentive for many communities -- as many as 15-20 -- to
establish a community foundation.
of

the

largest and strongest

the nation,
end of

Although Michigan already has one

networks

of

there are s till many areas

community foundations

that are unserved.

in

By the

this five-year project, it is our hope that every county in

the state will benefit from some level of service from a community
foundation.

But the most important aspect of
Youth

Project

resources:

is
our

its

focus

young

the Michigan Community Foundation

on

that

people.

most

Each

precious

of

Michigan's

participating

community

foundation must form a youth committee with at least 50 percent of
its members
lead

in

under

the

assessing

challenges,

and most

age

of

community

21.

These

needs,

importantly,

committees will

raising

to

meet

in making recommendations

community foundation board fo r youth grantmaking.

3

money

take

to

the
the
the

�This project, therefore, will prepare a generation of youngsters for
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Thank you very much.

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                    <text>Notes from RGM's Comments at
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"

The Privilege of Stewardship

Russell G. Mawby
Chairman and Chief Executive Officer
W.K. Kellogg Foundation
Battle Creek, Michigan

Remarks made before the Economic Club ofDetroit
February 27,1995

�I am delighted to be with you today. I regard it as an honor and a privilege
to be able to visit with you, and I thank you for the invitation and this
opportunity to be together.
When Jerry Warren asked if I would address the Economic Club of Detroit,
I wondered: What could a former fruit farmer from outside ofGrand Rapids
have to say to such a distinguished group of people as are gathered here?
It's good to be with a lot of old friends and relationships developed through
the years, and to make a lot of new acquaintances because of our common
interests, our common concerns, our common objectives.
I wanted to visit with you about some very important issues affecting all of
us here individually and collectively, no matter what role you play.
All of us know that there are three major sectors of American society.
There is the for-profit sector. There's the public or governmental sector.
And there is the nonprofit sector, or what some people like to call the third
sector.
We all are interrelated. The for-profit sector is the engine, if you will. It 's
business and industry, it's the economic force, it's the creator of wealth, it's
the generator of it all. And when the for-profit sector does well, the other
two sectors do well, too. And when the for-profit sector does poorly, the
other two sectors are stressed and constrained. So business and industry is a
very important sector that we all need to recognize and appreciate in
American Society.
The second, of course, is government -

RGM Speech/Economic Club of Detroit

the public sector.

�Agencies are represented here, and they play important roles for
government that are supported by tax revenue. There are very important
roles for government to play at all levels to serve the needs of society in
appropriate ways.
The third, of course, is nonprofit sector, sometimes described as the third
sector. It is so multifaceted, so diverse. Some call it the independent sector.
It may be independent, but it also is very interrelated to the other two.

We know the importance of the organizations, the institutions, the agencies,
and the programs that are implied in this important part of society.
All you have to do is look around your community, in Detroit, in Wayne
County. Throughout Michigan. Most of the quality of life, in fact, is a
contribution of the nonprofit sector.
Yes, it's important that we have the services-of government. And then it's
important that we have responsive and socially responsible business and
industry and jobs.
But as we think about life as it is lived every day, we think about church,
about human services, the recreational opportunities for youth, programs for '
individuals who are troubled, who are in real need, and think about the
cultural richness of the community.
All of those are contributions of the nonprofit sector, of the various
organizations which comprise this important third sector, if you please, of
the American way of life. We immediately see that they are all interrelated
and they are all interdependent.

RGM Speech/Economic Club of Detroit

2

�Most nonprofit organizations get funds from the for-profit sector either
directly or through salaries that you and I earn, and then contribute. We get
resources for most of our nonprofit organizations and their programs from
the public sector. So there is a great interrelationship in many organizations
of a combination of public and private resources.
Then, of course, there is the contribution of time and talent, not to be
underestimated and somehow priceless because much of the caring and
much of the compassion of the nonprofit sector is provided by volunteers.
People who care enough that they give and give selflessly of themselves in
a variety of ways.
We've got all of these areas coming together to serve people in their
respective and very special ways. So, I am just going to share some
thoughts, briefly, as Russ Mawby, about the awesome responsibilities, and
the challenges, facing our areas.
One of those great responsibilities is what I like to call "The Privilege of
Stewardship."
More than anyone else, you recognize the demanding responsibilities and
challenges of determining how best to invest your limited resources to meet
the needs of people, communities, and institutions that serve them.
I believe that all of us are "stewards." Stewards of the mission, philosophy,
approaches, and resources we have been entrusted and allowed to guide. It
does not matter who we are, or where we live or work.

RGM Speech /Econom ic Club of Detroit

3

�To my mind, stewardship encompasses many things. It is having an
integrity to the vision of the person who made it all possible. It is a matter
of trust and wisdom. And it is a relationship, whereby we are charged with
the wise and beneficial placement of a portion of the assets and resources
with which we have been entrusted, so that they maximize public benefit
today, and ensure the survival and growth of those assets in order to meet
the public needs of future generations.
For me , as chief executive office of the W.K. Kellogg Foundation, it indeed
has been the greatest privilege to join in the stewardship of the vision and
the legacy of the person who made it all possible.
Will Keith Kellogg was an ingenious, hard-working entrepreneur. A social
innovator. An internationalist. A visionary. Above all, he was a good
steward.
Mr. Kellogg was one of this century's great movers of ideas and shakers of
tradition. He cared about people, both at the cereal company he started in
1906, and the Foundation he established in 1930 .
Few would argue over his business abilities. But with both his Company
and his Foundation, Mr. Kellogg was willing to take risks.
To many of his peers, Mr. Kellogg may have seemed a paradoxseemingly stingy to family and close friends, yet generous to others less
fortunate.
As his wealth grew from the cereal company, Mr. Kellogg realized years
later what his efforts had brought him: "It is my hope that the property that

RGM SpeechlE conom ic Club of Detroit

4

�kind Providence has brought me may by helpful to many others, and that I
may be found a faithful steward." This led to the creation of his
Foundation.
To say that Mr. Kellogg, his life's achievements, and his legacy are farreaching would be to understate the impact that this one man has had.
He was deeply concerned about the welfare and well-being of all youth. In
fact, the Foundation was started as the W.K. Kellogg Child Welfare
Foundation, and shortly thereafter renamed the W.K. Kellogg Foundation.
Its initial focus was launching the Michigan Community Health Project.
This was a pioneering effort in seven southwest Michigan communities to
demonstrate that the family's health, educational opportunities, and general
standard of living could be enhanced through public health services,
childhood medical screening and care. In addition, programs were started to
strengthen school leadership, expand library services, and assist in general
community development. Importantly, one of the major outcomes of this
initiative was the formation of the first rural consolidated high schools in
the country.
In later years, as we moved from operating a program to making grants, the
Kellogg Foundation expanded its horizons globally, much as Mr. Kellogg
had done with his cereal company.
In the 1940s, the Kellogg Foundation began supporting community
development efforts in Latin America and the Caribbean. After World War
II, we contributed to efforts in different areas of Europe, Canada, and

RGM Speech/Economic Club of Detroit

5

�Australia. As those countries progressed, the Kellogg Foundation looked
toward other parts of the world where we might be able to help.
After a comprehensive review, we decided in the mid-1980s that one area
that desperately needed assistance was southern Africa, which as you all
know was in the throes of trying to shread apartheid.
As businesses were being pressured to pull out of South Africa, we believed
that investing in the people and organizations who would lead the new
South Africa would be the best way to help people to help themselves.
In other parts of the world, the Kellogg Foundation made a substantial grant
to help launch the International Youth Foundation, which is working to
spread philanthropy in an effort to help young people worldwide in Poland,
other eastern block countries, Latin America, and Africa.
One of the many things that sets the Kellogg Foundation apart from other
organizations its size are the provisions Mr. Kellogg set for his Board of
Trustees.
First, that we have a Board of Trustees that meets monthly. We're the only
major Foundation that has a Board of Trustees that meets 12 times a year.
This means that you won't find Who's Who kind of names on the Board.
But you will find people like Jonathan Walton and Howard Sims, both from
the Detroit area. They're just great people, and contribute so much to the
Kellogg Foundation. I'm pleased that Howard could be with us today ,
while Jon is making site visits to many of our projects in southern Africa.
It's marvelous that they are on our Board.

RGM S peec h/Economic Club o f Detro it

6

�They and the six other trustees are what I like to call civic statespersons.
They're women and men who are active in society. They're successful in
their own profession, career, and personal life -

and they're involved in

communities.
They're on the college board, the hospital board, the United Way Board, the
Symphony board, and community and state boards. They teach Sunday
schools, they're involved in the community, they're involved in society.
And so they bring to their responsibilities as trustees that kind of
perspective. Just earlier this month, the 777th meeting of the Foundation's
Board of Trustees was held in Battle Creek. Again, we had 100 percent
attendance.
The second proviso that shapes the Kellogg Foundation is that those
monthly meetings be held in Battle Creek. We cherish the fact that we live
and work in a small, "shirt-sleeve," Midwestern town, with all the values
and all of the characteristics that those descriptors suggest.
We're different than many other organizations because we're in Battle
Creek. Like you, all of us are involved in the community -

we teach

Sunday school , we're involved in our schools, we're involved in groups that
are helping others. We're active. All of us. Staying connected to where
life is lived, and that allows us to take risks.
One of the questions many people ask is: How are the Kellogg Company
and the Kellogg Foundation connected?

RGM SpeechlEconomic Club of Detroit

7

�Because of Mr. Kellogg's foresight, the Foundation and the Company are
totally separate entitities. He was a very wise man, and he made it very
clear that in no way would the Company ever use the Foundation and its
grantmaking activities to benefit the Company, nor in any way would there
be any relationship between the grantmaking activities of the Foundation
which might benefit the purposes of the Company.
He clearly wanted those differences, but he also recognized the inevitable
relationship since the Foundation would benefit from the dividends of stock
in the Company. And so there is that interrelationship of this philanthropic
purpose with the business enterprise.
The Foundation is entering an exciting new era. With my upcoming
retirement as Chairman and Chief Executive Offic er, we have much to look
forward to.
.

,,-.

After a lengthy search by our Board , the Kellogg Foundation whole state -

indeed, our

is extremely fortunate to have William Richardson, president

of Johns Hopkins University in Baltimore, as my successor.
What a tremendous coup for the Foundation and Michigan. I am delighted
that Bill will be coming to the Foundation August.
Bill has been involved with the Foundation in different ways for many
years. He has served as an adviser. He's been a Kellogg Fellow. And now,
as president of Johns Hopkins University, he is a grantee in our
Community-Based Public Health initiative.

RGM Speech/Econom ic Club of Detroit

8

�He brings a wealth of experience in many areas, wonderful character, and a
grounded sense of the importance that people are best able to solve their
own problems.
I believe Bill Richardson is someone who will strive to hold true to the
vision, philosphy, and principles of the Foundation's founder, and will do a
super job helping to lead the Foundation into the next century.
That philosophy has guided the Foundation for 65 years, and has made it
possible to be able to work with creative, innovative people in places like
Detroit, Wayne County, and Michigan, and so many other areas around the
world.
We can see in so many places the impact that one man has had. As Mr.
Kellogg believed, "Education offers the greatest opportunity for really
improving one generation over another."
The Kellogg Foundation's relationship with Detroit and Wayne County
goes all the way back to 1933, when we made a grant to the Detroit
Department of Health for the development and promotion of clinical
services.

In the early years, our grantmaking focused on community-based health
care, experientialleaming, and the computerization of libraries.
Throughout our history of programming in the Detroit and Wayne County,
the Foundation has invested more than $53 million (approximately $37
million in the past six years).

RGM Speech/Economic Club of Detroit

9

�We've had the privilege of working with so many talented people and
worthy enterprises:
Joy of Jesus
Project Hope
Wayne State University
The Community Foundation of Southeastern Michigan
Another major initiative the Kellogg Foundation has been privileged to be
associated with over the past six years is the Kellogg Youth Initiatives
Program, or KYIP.
You may have heard of this ambitous, long-term venture, whereby the
Kellogg Foundation has become a partner with the citizens of the Northern
High School area for more than six years ...
KYIP is working with citizens to look at their community and all of the
influences that impact the development of the individual from prebirth
through adolescence to young adulthood. When you start looking at that,
you see there are all kinds of factors.
There are concerns with neighborhoods and with families, concerns with
schools, with formal and informal learning opportunities and experiences ...
and on and on the list goes . But ultimately, it's to look at helping to make a
community like the Northern High School area a better place in which to be
born and grow up.

RGM Sp eech/E conom ic Club of Detroit

10

�That's a lot tougher to do than simply helping an organization like the Girl
Scouts, or the Y Center, meet a specific kind of need of a specific client
group in a certain circumstance. We want to continue to support these kinds
of activities. But when you're trying to take all of the best practices from
wherever you may gather them and bring them into an area like Northern,
that challenge becomes great.
Programs like KYJP are a much greater challenge risk -

and a much greater

than simply making an award to a noble program idea. That kind of

approach -

that kind of risk-taking -

is critically important if we are to be

the kind of stewards that we, our predecessors, and society expect of us.
This is an important role for foundations and many other nonprofit groups.
However, as you all know , what we all in the third sector can contribute to
helping people is far outweighed by the resources others can bring to bear.
In Michigan, there are nearly 1,200 foundations (private, corporate, and
community) that have assets totaling more than $12.3 billion. Together,
they make charitable distributions of more than $745 million.
In your area alone (southeastern Michigan) reside more than half of those
organizations (596), with assets totaling $5 billion and charitable
distributions of $283 million.
This is a very impressive presence, and I know we all appreciate what
Michigan foundations contribute.

RGM Speec hlEcon om ic Club of Delro il

II

�However, what philanthropy and others in the third sector can contribute is
small in relation to the size of the problems and concerns facing society.
Let me offer you just one illustration.
In Michigan, the Department of Social Services (DSS) agency -

a vast state

tries to meet the needs of thousands of less-fortunate people.

Now, if you take their budget, which is roughly $7.4 billion, and average it
out over the number of work days in the year, they're spending more $.J.,h- ~
million a day. Imagine that!
And just for comparison purposes, let's take a look at what an organization
like the Kellogg Foundation dispurses . Last year, we madde about $266
million in charitable contributions. If made grants at the same pace (rate)
that DSS did, we'd be in business for:
nine (9) days, two (2) hours, and 48 minutes.
I think this example helps to illustrate the critical balance and differences
between what the three sectors can contribute, and the underlying
relationships among them. Our society would not look anything like it does
without this "three-legged stool."
But we see some troubling challenges facing foundations and other
nonprofits.
One of the greatest concerns facing philanthropy, indeed everyone in the
third sector, is the desire by some to shift the burden of many of society's
support systems, and who is responsible for them , from the federal

RGM Spee chlEconom ic Club o f Detro it

12

t:.J,

�government to the states, and then to local governments. In some cases,
people are calling for privatizing some services.
I am deeply concerned about the desire of some people to shift the
responsibility and control in addressing societal issues to the states and
local communities.
For more than six decades -

from the "progressive era" at the tum of the

century to the late 1960s, and particularly beginning with the "New Deal" in
the 1930s - the federal government took an ever-increasing part in meeting
the needs of the American people.
Since the early 1970s, that trend was first slowed, then seemed to reverse.
Increasingly, states and localities are being called upon to deliver services
and provide benefits to people at the community level. This fact poses
problems for all states and localities, especially communities like Detroit.
This puts pressure on the tax system, especially, to raise revenues to cover
increased state and local expenditures. A desirable consequence is that
more problems are being identified and dealt with closer to home, and, as
we all know so well, the answers usually lie not in the dollars alone, but in
the increased commitment and involvement of people who care.
Again, opportunities for private sector initiatives are obvious: there is
desperate need to become more efficient and more effective in using limited
resources and in mobilizing local leadership.

RGM Sp eech/E conomic Club o f Detroit

13

�There has been a great deal of rhetoric, especially in the last few years,
about public/private collaborations. Such collaboration between is private
philanthropy and businesses with public institutions and programs is going
on in all of our communities, to the advantage of all.
The best observations tend to be at the community level -

in education,

child care and child abuse prevention, substance abuse, independent living
for the elderly, intergenerational initiatives, the cultural and performing arts,
and a host of other examples.
A concern I would share with you is that, unless we are careful in such
collaborative efforts, they will, in a sense, be one-way.
Public officials are eager to mobilize and direct private resources to "their
chosen objectives." They are not always as eager to be helpful to private
philanthropy in addressing such concerns as increasing the resources for
philanthropic purposes.
I think our continuing approach should be to be cooperative with public
institutions and organizations, but to be cautious and not to be coerced.
The problems of concern to society tend to be complex, multidisciplinary,
overarching, penetrating, and permeating. Each of us can make our own list
-

poverty, K-12 and higher education, health care, home care for the

elderly, water quality, food systems, environmental quality, job generation,
and others.
To the contrary, the solutions most often devised to address such issues tend
to be narrow, discipline- or profession-oriented and biased, simplistic, and

RGM SpeechlEconomic Club of Detroit

14

�inadequate for the task. A major contribution of philanthropy in addressing
societal needs can be to encourage and demonstrate programs which are
comprehensive, collaborative, and provide continuity.
We as a society, through our communities, institutions, and organizations,
must put to better use that which is already known. Philanthropy can be a
key catalyst.
Only people are important. Only people make a difference in the long term.
In conclusion, what will be the role of the nonprofit sector for the future of
the common good?
The hard reality -

as well as the exciting fact -

is that all of us here ,

individually and collectively, will make that determination by our decisions
and actions. We may be passive and reactive -

or we may be creative and

participatory.
While we are continually concerned with dealing with problems and
addressing shortcomings, we need to keep these concerns in perspective.
At the same time , there are pressing concerns which must be addressed. It
is to such issues that much of our thought and resources must be directed.
We in the nonprofit sector -

whether in corporate grantmaking, community

foundations. service organizations, or private foundations -

must be

responsive to changing circumstances and opportunities. Most of the
significant new directions imperative to our societal future will not be
charted by government.

RGM Speech/E conom ic Club of Det roit

15

�We in the nonprofit sector can continue our tradition of innovation,
nurturing creative, collaborative approaches to human concerns at the
community level. We can provide leadership to enhance the resources of
philanthropy and ensure their most effective use.
Michigan has a great tradition of social concern. We all- and those who
preceded us -

have been important partners in this progress. There is

unfinished business demanding the best efforts of us all!
Godspeed!

RGM Speech/Economic Club of Detroit

16

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                    <text>- ",

THE LAND GRANT RESEARCH AND EDUCATIONAL FRAMEWORK
OF THE NEXT CENTURY
Remarks by Dr. Russell G. Mawby, Vice President, W. K. Kellogg
Foundation at Agricultural Science Week, University of Missouri
February 6, 1970

I.
It is a special privilege to be a part of the program of Agricultural Science
Week in the Centennial Year of the College of Agriculture.

Quite appropriately,

this significant anniversary represents an occasion when we should pause to
take stock, reflecting on the past and looking to the future .
There is indeed much of which we can be proud as we survey the scene in American
farming and agriculture today .

Among the significant accomplishments are the

following :
1.

The productivity and efficiency of American farmers.
On the average, one person in U.S. agriculture today supplies
abundantly the food and fibre needs of 40 persons
compared
to 26 in 1960 and only 10 persons 30 years ago.

2.

The ability of American farmers to apply mushrooming technology to problems
of farming.
Between 1950 and 1965, output per man hour in agriculture rose
nearly three times as fast as in non-farming occupations--132
per cent in agriculture against 47 per cent in the rest of the
economy.
If we were as far ahead of the Russians in the space race as we
are in agriculture, we would be running a shuttle service to the
moon.

3.

The contribution of agricultural productivity in making it possible for
America to have the highest standard of living known to man.
Without the immense labor-saving contribution on the part of
agriculture--freeing manpower for other productive endeavors-our nation would not enjoy the abundance of goods and services
of all kinds which we have .

�2
-

4
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l
yf
a
rmwh
en i
nc
o
u
r
s
eo
ft
im
ei
t
c
am
et
oth
em
. Tho
s
e
who w
e
r
el
e
f
ton t
h
eh
o
l
d
i
n
g
sf
a
i
l
e
dt
of
i
n
dw
iv
e
s andt
h
er
a
c
e
o
fdom
e
s
t
i
cm
i
l
kp
r
o
d
u
c
e
r
s dw
ind
l
ed
.

�·-4"At the other end of the scale the big operators were fighting a
losing battle with costs. Cows refused to be milked by remote
control even when sYmmetrical Jersey udders had been bred on to
Friesian stock . The idea of milking the cows without hired
labour was unthinkable. A few tried and found that it did not
agree with them.. The shortage of skilled milkers , like the
shortage of outdoor shepherds, became acute. Milking contractors
flourished for a time and the beef outlet kept things going , but
in the end it was discovered that there were economic advantages
in the feed-lot on one side and the cattle ranch on the other.
So dairying succumbed to the Plant Milk Industry, which converts
grass more efficiently than the cow, and whose production schedule
can be geared to the four-day week. The switch was gradual, and
there is little evidence that the public objected to the change
from the biological to the bacteriologically purer industrial
substitute. After all , by that time , our diet consisted of standard
food products, a nd many young people disliked the idea as well as
the taste of cow's milk . It had ceased to be natural to drink i t."
III

I am grateful indeed to Dean Kiehl for the invitation to be with you today
and also for two specific aspects of the assignment he has given me.
he has asked me to look ahead a century, not just 10 or 20 years.

First,

The longer

time span with which I can d ea.l, the less I must be concerned with accountability.

Even Professors with tenure cannot hope to be here a century hence

to measure my remarks today against reality then.

Second, the assigned topi c

refers not just to the College of Agriculture but rather to the total landgrant research and educational framework.

Therefore, in my remarks I will

not deal with such issues as the semantics of college or departmental titles;
the intricacies of organizational char t s; and the troublesome details of
professionalism, provincialism, and protectionism which tend to be among
the Ln- -houae problems of higher education.

Rather, I propose to look at the

�- 5issues, the problems, the concerns of farming and of farm people, of
rural America, of our total society and comment on what I hope, as one
who is a part of and concerned with this milieu, will b e the response of
our land-grant institutions _

IV.
The land-grant system is perhaps our country's only original contribution
to higher education.

For perspective in looking ahead, it is useful to

turn back to the period in history a century ago when this innovative
system was conceived.
The land·-grant idea first became visible in the decade of the 1850s and
resulted in the passage of the Morrill Act in 1862 ,

The establishment of

this new system of colleges grew out of a concern f or farming and farm
people and the desire to make t h e advantages of higher education available
to the sons and daughters of farmers and the working classes .

Until then,

the advantages of higher education had been generally restricted to the
children of do ctors, lawyers, theologians, and the wealthy few.

It was

also envisioned by the proponents of the land-grant idea that the common
good could be served by instituti ons of higher education which directed
their attention to the problems of earning a living as well as living a
life.
As these fledgling colleges began to develop teaching curricula in agriculture, it soon became apparent that kn owledge resources were inadequate:,

�- 6that there were many questions to which answers were not know.

This

led, a quarter of a century later, to the establishment of the network
of agricultural experiment stations as a part of the land-grant system,
through passage of the Hatch Act in 1887,
As the programs of the Land-vgr-arrt colleges of agriculture continued to
develop, the leaders of these institutions began to realize that a concern
with farm productivity was in itself not enough and that there must also
be a concern with the quality of life available to the farm family.

This

concern evolved into the development of curricula in home economics, with
the first such formal program established about 1898.
As the calendar turned from the 19th to the 20th century, a combination of
concerns on the part of agricultural leaders led to other significant developments which changed the complexion of the land-grant colleges

First,

many were deeply concerned that the benefits of the knowledge resources of
the colleges were available only to those who could come to the campus,
usually as students in residence.

Recognizing that basic knowledge of

agricultural science and the new information and techniques continually
emanating from on-vgoLng research would be useful to practicing farmers.
concerned agricultural professors began to go to the field to meet with
farm groups throughout the state.

This informal pattern represented the

rudimentary stages of the extension idea.

Simultaneously, there was a

concern on the part of many in agricultural education that the traditional
schooling of the rural one·-room school was not preparing youngsters for

�-1the kinds of lives they would lead.

Therefore, agricultural educ ators

worked with rural s chool t eachers in developing the practical concept of
Boys a nd Gi r l s Cl ub work, whi ch has evolv ed now into the hi ghly s ophisticated , informal educat ional program we call

4-H .

Finally, a s college s b ecame i ncreasingly c onc er ned wi t h the total wellb eing of rural people and communi ti es , not just with the improved production
of c r op s a nd livest ock, t he s tructure of the c ol lege s of agr icultu re wer e
changed t o refle ct t hi s conc e r n.

The development of curricula a nd f a culty

specialization in such fields as rural education and rural s ociology are
tangible mani fe st a t i ons of this broadened commitm ent.
Finally, in 1914, the Smith-Lever Act f ormalized t h e system of informal,
off ·-c ampu s educ at i on whi ch we now know a s the Cooperative Ext en s ion Serv ice,
ma ki ng the res ourc e s of t he campus available to al l pe ople t hrougho ut t he
state.
These signi fic a nt dev elopments i n t he l a nd- gr ant syst em, i nnovati ons of t h e
high e st or d e r a nd of t he gr ea t est s oc i a l a nd e con ornic signific anc e, were
a produc t of farm l eader sh ip and r ep r es ented a concer n not onl y fo r i mpr oved
f a r m production and management but a comprehen sive conc ern f or the f armer,
his family, and his c ornrnunity as well,

v.
Change has c e r t a i nl y been a charact eristic of this past century.

While we

have been impressed with the dr amatic changes of the re cent past, all evid enc e

�- 8would suggest that the na tur e and magni tude of change in the years ahead
will far over s hadow tho s e t o dat e .

An Americ an Pre sident onc e sai d--

"Th e d ogma s of the quiet past are inadequat e t o the stor my pr es ent. , ,As
our case is new, s o must we t hi nk anew and act anew ."

That President wa s

Abr-aham Lincoln, speaking in 1 862 . the y e ar in which the Land-igr-arrt sy st em

was e s t.ab l ishe d .
Since Gov ernor McClur g s igne d t he legis l ation which est abl ish ed this
Col l eg e of Agri culture, there have indeed been many change s"

Among t hem

we might not e t he fo l lowing:
1.

Ou rs was then an agrar ian soc iet y , just on t he thr e shold of the pr oc e s s
of industrialization-urbanization whi ch has so ma rkedly changed th e
status of ag r icul t u re i n the soc i.o -v e c onomi.c complex.

2.

Wherea s a century ago , the Col lege of Agriculture in most land-grant
i ns tit utions was a dominant ac a demic un it , today the Col l eg e of Agr icul t ure
is usually onl y a mode st part of a comprehe n s i v e , s ophisticated, l arge·sc al e inst i tut ion of higher education.

Too oft en it would a lso s e em to

b e a r ather insular s egment of th e univ er sity, not int egrally r elat ed to
t he larger academi c and s c i entific c ommuni t y .
3.

One hundr ed y ears ago , we were just l aunching i nto a cent ur y of t e chnological d evelopment which has pr oduced t he highest standard of livlng
in th e hi s tory of man.

Now, however , our soc i ety seems t o b e turn i ng f r om

this hist oric preoccupation with the standard of living and is ev i denc i ng
an increa sing conc e rn fo r the quality of life (not jus t t he qua ntity )
av a i lab le to each individu al.

�9
'
"

4
.
	 As agri
c
u
l
t
u
ra
ls
c
i
e
n
c
e has p
r
og
res
s
ed
, th
ereh
a
sb
e
en a co
n
tinu
in
g
p
r
o
c
e
s
so
ff
r
a
gm
en
ta
t
i
on and sp
e
c
i
a
liz
a
t
i
o
n-int
h
es
t
r
uc
tU
l
'
eo
fc
o
l
l
e
g
e
s
and d
e
p
a
r
t
m
e
n
t
s
, i
nt
h
ef
a
b
ri
co
fr
e
s
e
a
r
c
h
,i
nt
h
ei
n
d
u
s
t
r
yo
ff
a
rm
ing"
h
em
a
ze o
ff
a
rmo
r
g
a
niz
a
t
i
ons and i
n
st
i
t
u
t
i
on
s wh
i
ch s
e
r
v
e ag
ricu
lint
t
.u
r
e
. Ac
e
n
t
u
r
yago, o
u
r fa
c
u
l
t
i
e
si
n
c
l
u
dedP
ro
fe
s
so
r
so
f A
g
r
ic
u
l
t
u
r
e
r
i
ed t
odea
lw
i
t
h th
eb
r
o
a
d
e
s
t dim
en
s
io
no
f ag
ri
c
u
l
t
u
r
a
l co
n
c
er
n
s,
wh
ot
Now
, how
eve
r
,as w
ep
u
r
s
u
e ex
cel
l
e
nce t
h
r
o
ug
hi
n
c
r
e
a
s
e
dsp
ec
i
a
l
i
za
t
i
o
n
,
w
e mu
s
t a
s
ko
u
r
se
l
v
e
s
, "w
h
olooks a
tt
h
ew
ho
l
e?
" T
h
ec
l
i
ch
e.
.
."
F
'a
rm
e
r
s
h
a
v
ep
robl
em
s, co
l
l
e
g
e
sh
ave d
ep
a
r
tm
en
ts"...
is n
o
tw
it
h
o
u
tsubs
t
a
n
c
e.

VI
.
Tu
rn
ing nowt
ot
h
ef
u
t
u
r
e
,l
e
tus use t
h
r
e
ed
i
f
f
e
r
e
n
tr
e
f
e
r
e
n
ce po
i
n
t
s
an
d commen
ting on t
h
eres
e
a
r
c
h andedu
c
a
ti
o
n
a
lfr
am
e
w
or
ko
fl
a
n
d·
g
r
a
n
t
i
n
s
t
i
t
u
t
i
o
n
si
nre
l
at
i
onto ag
ri
c
u
l
t
u
r
e
,
F
i
r
st
,a p
r
i
o
r
i
t
ycon
ce
rn mu
s
tc
on
tin
u
et
ob
ew
it
hc
omme
rc
ia
l agri
c
u
ltu
re
.
Y
ou c
a
n do
cum
en
tb
e
t
te
rt
h
a
nI t
h
es
t
a
rtlingch
a
ng
e
s wh
i
ch hav
et
a
k
en p
l
a
c
e
i
ncomm
e
r
ci
a
la
g
r
i
c
u
l
t
u
r
ei
nt
h
elas
td
e
c
ad
e. P
ro
ject
i
o
ns fo
r th
e fu
t
ur
e
mu
s
t be b
a
s
e
d on t
h
ea
s
sump
t
i
onth
a
tt
h
ech
a
ng
e
so
f th
en
e
x
tt
e
nyea
rs
w
i
l
lc
au
se t
h
ep
as
td
e
cade t
oapp
e
a
r tranqu
il inre
t
r
o
s
p
e
c
t
. I
nloo
k
i
n
g
ah
eadw
e mu
s
t re
m
ind ou
rse
lv
e
sa
ls
otha
tn
ear
l
ya
l
lp
a
s
tp
re
d
i
c
t
i
on
so
f
t
h
efu
tu
r
ehav
e beenw
rong onth
ec
on
se
r
v
a
t
i
v
es
i
d
e
. I
nlo
o
k
i
n
gt
othe
f
u
tu
r
e
, hop
e
f
u
l
l
yth
e fo
ll
o
w
ing Obs
e
r
v
a
t
i
o
n
sw
i
l
lb
ep
e
r
t
i
n
e
n
tandu
s
efu
l.
1
.
	T
he f
a
n
t
a
s
t
i
cra
te o
ft
e
c
h
no
l
og
i
c
a
ld
e
v
e
l
opm
e
n
t i
sf
a
s
tcon
sum
ing t
h
e

p
r
es
e
n
ts
t
o
ck o
f bas
ic s
c
i
en
t
i
f
i
c know
ledge
. I
ngene
ra
l,th
ed
eve
lop
·
·
n
t
a
l re
sea
rch s
t
r
u
c
t
u
r
ei
nag
ri
c
u
l
tu
r
es
e
e
m
s ov
er
b
a
lan
c
e
di
nth
e
me

�1
0
-

d
ir
e
c
t
i
o
no
f appli
e
dre
s
ea
r
ch
. Fo
rt
h
elo
ngrun vi
t
a
lity o
f appli
e
d
ag
r
i
c
u
l
t
u
r
a
lre
sea
r
c
h
,t
h
ei
n
ve
s
t
me
n
ti
nso
-c
a
ll
e
db
a
s
i
co
rp
u
re
rese
a
r
ch by u
n
i
v
e
r
s
i
ti
e
sneed
st
ob
ee
xpanded
.
2.
	S
u
chres
e
a
r
c
hs
h
o
u
l
db
ea
ppr
o
ached\
i
i
t
hloo
s
e
l
ys
t
r
u
c
t
u
r
e
di
n
t
e
r
d
i
s
c
i
p
l
i
n
a
r
yt
e
am
s
,fr
o
mt
h
r
o
ughou
tt
h
eu
n
i
v
e
rs
i
t
y
,r
emov
ingthe c
on
s
tra
i
n
ingin
f
l
u
e
nce o
ft
h
espe
c
i
a
l
i
z
e
dc
omm
o
di
t
y an
dd
isci
p
lin
ep
a
t
t
e
r
n
a
r
a
c
t
e
ri
z
e
smo
s
t ag
ricu
ltu
ra
lrese
a
r
c
ht
o
d
a
y
. I
tha
sb
e
e
no
b
w
h
ich ch
s
e
r
v
edth
a
tth
em
o
s
t impo
rt
a
n
tor
g
an
i
z
a
t
i
o
n
a
l fac
tl
e
a
r
n
e
di
na
p
p
l
ied
p
h
y
s
i
c
s and c
h
em
i
s
t
r
yr
e
s
e
a
r
ch d
u
r
i
n
g anda
f
t
e
r H
o
rl
d"T
a
rI
Icon
ce
r
nedt
h
e
gr
e
a
ta
d
d
i
t
i
o
nt
or
e
s
ea
r
c
hp
r
o
d
u
c
t
i
v
i
t
yt
h
a
ta
cc
r
u
e
si
nl
a
r
g
er
e
s
e
a
r
ch
gr
o
ups o
f al
o
o
s
e
k
n
i
ti
n
t
e
r
d
i
s
c
i
p
l
i
n
a
r
yn
a
t
u
re con
t
a
i
n
i
n
gt
h
ecom
p
l
e
t
e
sp
ec
t
rumfrompu
r
es
c
i
e
n
tis
t, t
h
r
o
u
gh m
a
them
a
t
i
c
i
a
n
s and s
t
a
t
i
st
i
c
i
an
s
.
to ap
p
l
i
edre
s
e
a
r
c
h
e
r
s
. T
o
oo
f
t
e
n ag
r
i
c
u
l
t
u
r
a
lr
e
s
e
a
r
c
h
e
r
sh
av
e becom
e
o
l
a
t
e
dfrom t
h
e
i
rb
a
s
i
cs
c
i
ent
i
f
i
cd
i
s
c
i
p
l
i
n
e
s anda
r
e no
ti
nt
o
u
ch
is
ho
th
e
rd
i
s
c
i
p
l
i
n
e
sr
e
l
a
t
e
dt
ot
h
ep
r
o
b
l
ema
t hand
.
w
it
P
erh
apsthe g
r
a
v
e
s
t con
ce
rn o
ft
h
en
e
a
rf
u
t
u
r
ew
ill b
et
h
eprob
l
emo
f
a
t
t
r
a
ct
i
n
gto a
g
r
i
c
u
l
t
u
r
et
h
eb
ri
g
h
te
s
ty
oun
gm
ind
si
nt
h
e re
leva
n
t sc
ien
c
e
s.
i
c
u
l
t
u
r
ef
o
rv
a
r
i
o
u
sr
e
a
son
s ha
sl
o
s
tm
u
c
h o
fit
sa
ttra
c
tiv
en
e
ss f
o
r
A
gr
young s
c
h
o
l
a
r
sandt
h
eo
p
p
o
r
t
u
n
i
t
yt
oc
o
n
t
i
n
u
etob
eap
a
r
to
fth
eirb
a
s
i
c
di
s
c
ip
line w
i
l
lb
ee
s
s
e
n
t
i
a
li
na
ttrac
tin
g su
chp
r
om
i
s
ing i
n
d
i
v
i
d
u
a
l
st
o
add
ress t
h
e
i
rp
a
r
t
i
c
u
l
a
ra
t
t
e
n
t
i
o
nt
oag
r
i
c
u
l
t
u
r
e
.
3
.
	 I
na
p
p
l
i
e
dr
e
s
e
a
r
c
h
,c
o
n
s
i
d
e
r
a
t
i
o
ns
h
o
u
l
db
eg
iventot
h
em
iss
i
o
n
con
c
ep
to
r sy
s
t
em
sapp
ro
ach
. Th
ei
s
o
l
a
t
ed,f
r
a
gm
en
tedr
e
s
ea
r
c
h
tione
f
f
o
r
t
so
ft
h
et
y
p
i
ca
lp
r
o
je
c
tp
a
t
t
e
rn ar
ei
n
a
deq
ua
t
e
applica

�1
1
-

and inapp
rop
r
i
a
t
et
omode
r
n pr
o
bl
em
s. A
sas
im
p
l
eex
amp
l
e, w
ec
ou
ld
rthec
h
a
l
l
e
n
g
eo
fu
t
i
l
i
za
t
i
o
no
f compu
t
e
rt
e
c
h
n
o
l
og
yi
nfa
rm
ing
.
con
side
Ie ha
v
em
a
ny d
i
v
e
r
s
ee
f
f
o
r
t
st
od
o so
, th
roughsu
chpr
o
j
e
c
ts as f
a
r
m

en
t rec
o
r
d
so
m
an
ag
em

HIA
,A
I, and so
il t
e
s
t
in
g.

u
ta
l
l
su
ch e
f
f
o
r
t
s

tendto bes
e
p
a
r
at
eand u
n
re
l
a
t
ed
, ig
n
o
r
i
n
gt
h
e pr
a
c
tic
a
ln
e
ed
so
f
e fa
rm
e
rand f
a
i
l
i
n
gtofu
lf
ill t
h
ep
ot
e
n
tia
l rep
r
esen
te
d by c
om
p
u
t
e
r
th
c
ap
a
ci
t
y
.

.
	 ew l
i
n
k
ages mu
s
t b
ef
o
r
g
e
db
etw
e
enu
n
i
v
e
r
s
i
t
yr
e
s
e
a
r
c
he
r
s andth
e
ag
r
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c
u
l
t
u
r
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li
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s
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r
y-f
a
rm
in
g andtho
sei
n
d
u
s
t
r
i
e
swh
i
ch se
r
v
ef
a
rm
ingandwh
ichmov
e f
a
rmp
roduc
t
stoconsum
p
tion
.

u
c
ho
fth
e applica
tion
--

and a
p
p
l
i
e
dre
sea
r
c
h
-w
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l
l m
o
reap
p
rop
r
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te
l
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h
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rman
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y
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a
th
er t
h
an i
nt
h
ere
l
a
ti
v
e
l
ys
t
e
r
i
l
e and s
ta
ti
cs
e
tti
n
g
inindus
tr
o
fth
eu
n
i
v
e
r
s
ity
.
.
	 e
sou
rc
es f
romthet
o
t
a
lun
i
ve
r
s
i
t
ym
u
s
tb
em
o
b
i
l
izedt
ode
a
l w
i
t
hp
ro
-b
lem
so
f ag
ri
c
u
l
tu
re f
o
rwh
i
ch t
h
eo
ll
e
g
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fA
g
r
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c
u
l
t
u
re a
sg
en
era
lly
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ce
i
v
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rs
t
r
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c
t
u
r
e
di
sno
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r
o
b
a
b
l
ys
h
o
u
l
dn
o
t be -p
r
e
p
a
r
e
d
tocope
, A
s ex
amp
les o
fsu
c
hp
rob
l
em
s, w
em
i
g
h
tc
o
n
s
i
d
e
rt
h
efo
ll
o
w
ing
a.
	F
a
rm abo
r-I
n
a
d
e
q
u
a
t
ea
t
t
e
n
t
i
o
ni
sbe
i
n
gg
i
v
ent
ot
h
ech
ang
ing

n
a
t
u
r
eo
ft
h
ela
b
o
ri
n
p
u
ti
nfa
rm
in
g. F
a
rm
e
r
s andf
a
rml
e
a
d
e
r
sa
r
e
be
i
n
g com
pe
l
l
edtot
a
k
ea w
h
o
l
en
ewloo
ka
tf
a
rmlab
o
r
,d
e
p
a
r
t
i
n
g
fr
o
mt
h
e"
f
am
i
ly f
a
rm
"no
t
i
o
no
ft
h
ep
a
s
tw
h
e
nland
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a
b
o
r
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a
p
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t
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l
and m
anage
m
en
tw
e
r
ev
e
s
t
e
di
non
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e
r
s
o
no
r fam
ily. Tod
ay
,f
a
rm
ing
is beco
m
ing a p
a
r
to
fou
ri
n
d
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s
t
r
i
a
l
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c
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t
yi
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ch t
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ep
a
t
t
e
r
n
o
f fa
rm

mu
s
t b
e cons
is
ten
tw
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t
ht
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ef
r
am
ewo
rk o
fr
u
le
se
s
t
a
b
-

l
i
sh
edbyth
ei
n
d
u
s
t
r
i
a
lwo
r
kf
o
r
c
e
.

and
-g
r
an
ti
n
s
t
i
t
u
t
i
on
ss
h
o
u
l
d

p
rov
id
e coun
s
el and lead
e
r
s
h
i
pi
nth
i
str
a
n
s
it
i
o
n
.

�-12
b
.
	F
i
s
c
a
lM
an
ag
em
en
t .
-T
h
ecomm
e
r
c
i
a
lf
a
rmo
p
e
r
a
t
i
o
no
ft
h
en
e
a
r
f
u
t
u
r
e (1980
)w
i
l
lb
e a $500
,000
·$1
,000
,000e
n
t
e
r
p
r
i
s
e
. S
o
p
h
i
s
t
i
c
a
t
e
df
i
s
c
a
landt
a
xm
an
ag
em
en
t w
i
l
lb
ee
s
s
e
n
t
i
a
lt
oa p
r
o
f
i
t
a
b
l
e
o
p
e
r
a
t
i
o
n
. I
nm
any o
p
e
r
a
t
i
o
n
s ev
ent
o
d
a
y
,t
h
ew
i
s
ec
o
u
n
s
e
lo
fa
t
a
xa
c
c
o
u
n
t
a
n
to
ra
t
t
o
r
n
e
ym
a
yb
emo
r
e c
r
i
t
i
c
a
lt
ot
h
ep
r
o
f
i
t
l
o
s
ss
t
a
t
em
e
n
tt
h
a
na ch
ang
ei
np
r
o
d
u
c
t
i
o
nt
e
c
h
n
o
l
o
g
y
.
c
.
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aw- Th
el
e
g
a
ls
t
r
u
c
t
u
r
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ft
h
ef
a
rme
n
t
e
r
p
r
i
s
emu
s
tb
ec
o
n
s
i
s
t
e
n
t
w
i
t
h mod
e
rn b
u
s
i
n
e
s
s andl
e
g
a
lp
r
a
c
t
i
c
e
. P
a
t
t
e
r
n
so
fown
e
r
sh
ip and
t
r
a
n
s
f
e
rmu
s
tb
eu
p
d
a
t
e
d
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t
hc
a
r
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f
u
lc
o
n
s
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d
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r
a
t
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o
no
fq
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e
s
t
i
o
n
s
su
cha
st
h
ea
d
v
a
n
t
a
g
e
s and sho
r
t
com
ing
so
ff
am
i
l
yc
o
r
p
o
r
a
t
i
o
n
s
.
An
ew d
im
en
s
ion j
u
s
tem
e
rg
ingi
sa
l
s
ot
h
ep
r
o
s
p
e
c
to
fb
a
r
g
a
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n
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n
g
i
nf
a
rmm
a
r
k
e
t
i
n
g
.
d
.
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n
s
t
i
t
u
t
i
o
n
a
lP
rob
l
em
s- M
a
n
yo
r
g
a
n
i
z
a
t
i
o
n
s and i
n
s
t
i
t
u
t
i
o
n
swh
i
ch
s
e
r
v
ea
g
r
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c
u
l
t
u
r
e
,f
romt
h
eg
e
n
e
r
a
lf
a
rmo
r
g
a
n
i
z
a
t
i
o
nt
ot
h
em
u
l
t
i
p
l
i
c
i
t
yo
fc
omm
o
d
i
t
y
r
e
l
a
t
e
dg
r
o
u
p
s
,
a
r
el
e
s
st
h
a
nf
u
l
l
ye
f
f
e
c
t
i
v
e
.
Som
e
	a
r
eev
en d
i
s
f
u
n
c
t
i
o
n
a
l
. T
h
ef
o
l
l
ow
i
n
gq
u
o
t
a
t
i
o
n
sc
om
ef
roma
r
e
c
e
n
ti
s
s
u
eo
ft
h
eM
i
ch
ig
an F
a
rm
e
r
:
".
.
.
.
.
m
any a
g
r
i
c
u
l
t
u
r
a
lo
r
g
a
n
i
z
a
t
i
o
n
sa
r
ei
ns
a
dsh
ap
e,
h
a
v
i
n
gf
a
i
l
e
dt
ok
e
ep u
pw
i
t
hs
o
c
i
a
lch
ang
e
. T
h
i
sd
e
c
l
i
n
e
b
eg
an abou
t 1925
. P
r
i
o
rt
ot
h
a
t
,a
g
r
i
c
u
l
t
u
r
a
lo
r
g
a
n
i
z
a
t
i
o
n
h
ad b
e
en soe
f
f
e
c
t
i
v
ei
t
h
ad b
e
en a mod
e
l f
o
ro
t
h
e
r
s
t
h
eUSDA
,
t
h
eA
g
r
i
c
u
l
t
u
r
a
l Exp
e
r
im
en
tS
t
a
t
i
o
n
, andt
h
el
a
n
dg
r
a
n
tc
o
l
l
e
g
e
s
f
o
rr
e
s
e
a
r
c
h
;t
h
eE
x
t
e
n
s
i
o
nS
e
r
v
i
c
ef
o
re
d
u
c
a
t
i
o
n
; andf
a
rm
e
r
s
i
n
n
o
v
a
t
i
n
gandu
s
i
n
gn
ew i
n
f
o
rm
a
t
i
o
nq
u
i
c
k
l
y
.
"Th
enc
am
e am
a
jo
r r
e
v
o
l
u
t
i
o
ni
ns
o
c
i
e
t
y
. Th
ec
e
n
t
u
r
yo
f
t
e
c
h
n
o
l
o
g
i
c
a
ld
ev
e
lopm
en
tb
eg
an t
og
i
v
ew
a
yt
ot
h
ee
r
ao
f
hum
an d
ev
e
lopm
en
t ando
fe
f
f
e
c
t
i
v
em
anpow
e
ru
s
e
. A
g
r
i
c
u
l
t
u
r
e
h
a
sc
o
n
t
i
n
u
e
dt
op
rodu
c
ep
e
rm
a
n
e
n
t
l
yd
am
ag
ed p
e
o
p
l
e
f
i
l
l
i
n
g
c
i
t
yw
e
l
f
a
r
er
o
l
l
sw
i
t
he
x
f
a
rm
e
r
sandf
a
rml
a
b
o
r
e
r
s
.

�-1 3-"Agri cultur e has been on th e wr on g side in the revolution,
and h as emerged wi th a s orry image. Agriculture must, con-·
sequently, update its or g an iz at i ons and its image) so that
farmers be come--and l ook-- s ocially responsible and useful."
The social sci enc e s--sociology, poli t ical science, psychology -- have
much to offer in relat io n t o such p rob lems if mobilized.

6.

Unlversity e ducat iun i n ag r iculture should be an integral part of the
t otal unive rsit y, not i ns ul ar) p rovi nc ial , pedant ic as i s too often
now the case .

Sir Eri c Ashby sugg e st s that t e chnology its elf sho u ld

be the philos ophi cal and orga nizat i onal center of al l university education .

He ar gues pe rsuas i vel y that the gr e at chasm now dividing edu cated

men .. .. the gul f betwee n s cienc e and the huma ni ti e s . ... is art i f ic ial a nd
can be eliminat ed f rom edu cat ion by organi zi ng curriculum and ph i losophy
ar ou nd technology.

Command ov er s ome tech no l ogy is necessary f or an

lndividual to survive in mod e r n s oci ety and Ashby argues that it combine s
the concerns and approa ches of b oth sc ienc e and the humanities.

In

Technology and the Academics, he says :
"Technology is ins eparable fr om men and communities . In this respect
technology differs f rom pure s cience . It is the essence of the
scientific method that the human element must be eliminated . Sc i e nce
does not dispense with values but it does eliminate the variability
of human response to values . .. It describ es, measures , and classifies
in such a way that variation due to human judgment is eliminat ed.
Unlike sci enc e, t echnology concerns the appli cation of science to
the needs of man a nd society . Therefore t echnology is inseparable
f rom human ism . The technologist is up to his neck in human problems whether he likes it or not • . . The social cons equence s of his
work are therefore an integral part of his profession . "
This conc eptual app roach h as signi f i c anc e f or agriculture.

As s t ude nt s

deman d releva nc e i n t he un i v er s i t y, ag r icultur e -- with a soli d re c ord

�-1o
fa
ch
i
ev
em
en
t and e
x
p
e
r
i
e
n
c
eo
n wh
i
ch t
ob
u
i
l
d-c
o
u
l
db
eo
u
t
f
r
o
n
ti
f
i
t
w
i
l
ld
e
a
lw
i
t
hp
rob
l
em
so
fb
r
o
a
ds
i
g
n
i
f
i
c
a
n
c
esu
cha
s
foods
u
p
p
l
yandhum
an n
u
t
r
i
t
i
o
n

u
a
l
i
t
yi
nh
um
a
nl
i
f
e-r
u
r
a
land

u
r
b
a
n andt
h
ee
n
v
i
r
o
nm
e
n
t
.

7. Th
e gen
ius o
ft
h
eE
x
t
e
n
s
i
o
ni
d
e
ai
sa
sv
a
l
i
dt
o
d
a
ya
sw
h
e
n f
i
r
s
tc
o
n
c
e
i
v
ed,

n
f
o
r
t
u
n
a
t
e
l
y
,b
u
r
e
a
u
c
r
a
t
i
ct
e
n
d
e
n
c
i
e
s
,i
n
s
t
i
t
u
t
i
o
n
a
ln
e
r
tis

and i
n
t
e
r
n
e
c
i
n
epow
e
rs
t
r
u
g
g
l
e
sh
av
eb
l
u
n
t
e
dt
h
ea
b
i
l
i
t
yo
ft
h
eE
x
t
e
n
s
i
o
n
sy
s
t
emt
or
e
s
p
o
n
dt
och
ang
e and a
c
commod
a
t
et
h
en
ew c
i
r
c
um
s
t
a
n
c
e
s
.
To a s
i
g
n
i
f
i
c
a
n
td
e
g
r
e
e
, i
s
s
o
u
r
i s
e
em
st
ob
e an e
x
c
e
p
t
i
o
nt
ot
h
i
s
g
e
n
e
r
a
lc
a
s
e
.

e
s
p
i
t
ed
i
f
f
i
c
u
l
t
i
e
s
,E
x
t
e
n
s
i
o
ni
swo
rk
ing o
u
ti
t
s

p
rob
l
em
sw
i
t
hp
e
r
s
i
s
t
e
n
c
eando
f
t
e
ng
rea
ts
k
i
l
l
.
Wh
e
r
e
a
s E
x
t
e
n
s
i
o
nr
e
p
r
e
s
e
n
t
sa v
i
a
b
l
em
e
ch
an
i
sm f
o
re
d
u
c
a
t
i
o
nw
i
t
h
c
e
r
t
a
i
nc
l
i
e
n
t
e
:
eg
r
o
u
p
s
,a
p
p
r
o
a
c
h
e
st
ov
a
r
i
o
u
sa
u
d
i
e
n
c
e
sn
e
ed t
ob
e
r
e
f
i
n
e
d
. s an ex
amp
l
e
,t
h
e n
i
v
e
r
s
i
t
y mu
s
t c
o
n
c
e
r
ni
t
s
e
l
f
w
i
t
ht
h
e
c
o
n
t
i
n
u
i
n
ge
d
u
c
a
t
i
o
nn
e
ed
so
fp
r
o
f
e
s
s
i
o
n
a
l
si
na
g
r
i
c
u
l
t
u
r
e
. W
e
, i
n
a
g
r
i
c
u
l
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this evidence, certainly not to the extent they have mobilized to deal
wi.t.h the urban crisis.

In fact, eyen universities in rural states with

a tradition of agricultural and rural commitment, seem preoccupied with
the urban and usually confine their rural orientation essentially to the
technology of farm production. in the apparent naive belief that more
bushels per acre will bring the millenium.
If the needs of rural haerica are to be served by the University, the
total university must be involved- -for the expertise of the entire institution is required.

But the leadership must come from somewhere·--and where

more appropriately than from those in agriculture , if such leaders can
recapture the humanistic character of their forebears.
Our final reference point is that of Total Society.

I recognize that it

is arbitrary to categorize our deliberations in this way since all of
these concerns are inextricably interrelated.

Such focus seems appropriate,

however, in light of the mentality with which we usually approach our
challenges in agriculture.

The stance from the vantage point of total

society quickly suggests two issues of broad concern to all mankind which
bear centrally on our more limited focus today.
concern with food supply.

First is our international

In the past--and currently--food for people has

tended to be correlated with agricultural production.

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posture agriculture takes in responding to food needs, current and future,
this mayor may not be true in the years ahead.
California Institute of Technology has observed:

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�-16"He have the tools and the technology to feed everyone in the world
with our present resources. And yet it has been estimated that 80
percent of the world population normally suffers from undernutrition
or malnutrition.
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of the larger obstacles is the simple fact that we still think of food
in terms of the nineteenth century.
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wheat, we will never have enough to go around. As soon as we learn
to consider food as a conveyor of essential nutrients--and look for
the cheapest and best way to get these nutrients··-we will find we
have enough for all."
Only if we in agriculture demonstrate real concern with the end objective-adequate food supplies to meet human nutritional needs--rather than a provincial, self-centered concern for the means to that end through agriculture,
will we deserve and earn the responsibility for leadership in relation to
this challenge.
A second compelling concern of mankind today is with the quality of our
environment.

In his book "Not So Rich as You Think" George Stewart obs erves:

"',.lhen some future hist orian sits down to summarize what the present
generation of Americans has accomplished, his climactic sentence
could read:
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depository of poisons, and of the good earth itself, a dump... ,"
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flaws in many narrowly specialized strategies for maximizing food
yields and profits must end."
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base of bridging from the academic to the real world, from the fundamental to

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"No man is an island, entire of itself, every man
is a piece of the continent, a part of the main;
if a clod be washed away by the sea, Europe is
the less, as well as if a promontory were, as
well as if a manor of thy

friends or of thine

own were; any man's death diminishes me, because
I am involved in mankind; and therefore never
send to know for whom the bell tolls; it tolls
for thee ."
Education -- generally available to individuals from all walks
of life; in myriad forms; formal and informal; publicly and privately
supported -- has been a crucial ingredient in the development of our
American society.

If Century Three is to build upon the traditions

and achievements of our first two hundred years and if the days and
years ahead are to be brighter , in the fullest human sense, than
those gone by, education must continue to play its full role.
For you as professionals coqcerned with the advancement and
support of education, the challenges of tomorrow will be both gigantic
and complex.

But, while some bemoan the demise of the "golden days"

of the recent past, I suggest that the next two decades may represent
education's greatest opportunity for its full contribution to further
progress in transformin g the American dream into reality.

My brief

comments this afternoon address the interdependent relationships of
higher education and private foundation philanthropy to that end.

�3
II
Dr. Clark Kerr l, one of our most respected educational statesmen,

&amp; World

in a recent issue of V.S. News

Report, observed that "The

predominant mood among leaders of higher education today is one of
deep gloom about the future.

I believe this mood is not fully

warranted by realistic prospects.

This is not to say it has no

justification."
After commenting briefly then on the stress points in higher
education, the evidence that higher education is in a stronger position within American society than at any time in more than 300 years,
and his perceived "steady state but changing" future for higher education, Dr. Kerr concludes with this emphasis:

"One thing is certain,

nevertheless, and that is that, in the condition of the modern world
that requires ever higher skills and ever better ideas, the long-run
importance of high-quality higher education can only increase."
Dr. Alan Pifer, in his President's statement in the 1975 Carnegie
Corporation's Annual Report, thoughtfully discusses "Higher Education
in the Nation's Consciousness."

In his usual thorough and insightful

analysis, Dr. Pifer reviews the current status of higher education
in America.

He suggests the forging of a new consensus regarding

the position of higher education in American life and suggests that
academic institutions themselves can do much to assist this evolution.
First. they must stop trying to sell higher education to potential
students on the grounds primarily of its economic benefits ... Second,
higher educational institutions must continue to press ahead with the

1 V. S. News and World Report, JulyS, 1976.

�4
administrative and educational reforms on which they are now embarked ...
The most important task ahead for the academic community is to cut
costs while at the same time preserving or even improving quality ...
Another area for consideration is that of faculty productivity ...
Finally, higher education must review every aspect of its operations
its governance, administration, teaching, research, student life, and
external service -- to be certain that in a moral sense it really
does qualify for public trust and approval.
While each of us might debate the details of either of these
analyses by two distinguished educators, I subscribe to their general
thesis:

Namely, that education is a vital component of American life;

that, while there may be disenchantment in many circles and even by
the public at large with certain aspects of our current educational
establishment and system, the public commitment is substantial and
unaltered; and that, if those responsible for higher education prove
adequate in respondin g to changing societal needs, remedying imperfections, and serving the highest purposes of education, they will
continue to deserve -- and have - '- the public's trust and support.
I would emphasize that this does not suggest simply doing more

of the same in the future as in the past, or just doing it more
efficiently, or grandly invoking new technology and gadgetry.

Rather,

the changing lifestyle of our people suggests the need for substantive
changes in our educational system and the institutions which comprise
it.

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�6

students in residence, young in age, and engaged in degree-oriented
programs of study.

If universities are to fulfill their educational

potential in serving the needs and goals of society, they must define
the teaching function more broadly and creatively in the years ahead.
Teaching in this expanded concept--on and off campus, credit and
non-credit, for varied clientele in non-traditional patterns--should
be a normal faculty role.
I realize that there are many forces which must be reckoned with.
These include such realities as the financial considerations of fundin g
higher education, usually involving some formula related to full time
equivalent enrollment; the constraints of self-created systems of
accreditation and credentialing ; the frequent discomfiture of the
faculty in dealing with o ther than captive, post-adolescent students ;
and the reluctance of decision makers within the institution and
beyond to condone non-traditional approaches to reaching educational
objectives.
But I also sense a readiness . today in academia--and on the part
of learners--to consider, explore, test new concepts and approaches.
This readiness is evident in such developments as the Carnegie
Commission's report, "Less Time, More Options;" the Newman Report;
the Commission on Non-Traditional Studies; and widespread interest
in such ideas as the open university, the e xternal degree, and a
university without walls.
As a private foundation with a long tradition of involvement with
higher education in a variety of ways throughout the country, we are

�7

attuned to the issues which are very much on your agenda--changing
clientele, improved teaching effectiveness, economy and cost containment,
retrenchment, management and governance, changing roles of trustees,
on and on.

We share the urgency of these concerns and in fact have

made a great many institutional grants for efforts which address
issues such as these.
But I would suggest for your consideration that one of the most
pervasive realities--and opportunities--confronting your institutions
as they face tomorrow 'is the implementation of the broad concept of
lifelong learning.

The rhetoric has all been said; what remains is

the doing.
For a brief moment, let me share with you a few ideas which to
me as one foundation executive seem to represent challen ges in implementing the concept of continuing education .

Foundations, by their

nature and commitment, tend to be concerned with innovations, experimentation, pioneering efforts.

We have a somewhat unique opportunity

of being a part of significant developments in education and yet being
somewhat apart from them.

Hopefully, this perspective will be helpful

to you in your deliberations at this Assembly and beyond.

Among the

challenges would seem to be the following:
1.	

Creativity in institutionalizing the concept of lifelong
learning continuing education.

No institution of higher

education has really accepted the full implications of the
concept of lifelong learning and done something about it-done somethin g about it in terms of the organizational chart
of the institution, the patterns of financin g, the reward

�8
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�9

libraries, museums, art centers, churches.

While it's true

that	 continuing education activities of universities
customarily include contacts with such entities as these,
such	 inter-relationships are neither as systematic nor as
comprehensive as they should be.
4.	

Creativity in developing linkages between the formal
(traditional undergraduate, and graduate) and informal
teaching programs.

Usually these teaching activities at

the university exist side by side with virtually no interaction.
Again, there are a few encouraging exceptions.
5.	

Creativity in inter-institutional arran gements, implyin g
coordination and cooperation.

Institutions of higher edu-

cation must be less unilateral in their educational activities.
Society will no longer tolerate the apparent inefficiencies
of multiple, duplicative efforts.

Better answers must be

demonstrated in the roles and relationships of universities,
four-year colleges, community colleges--public and private-in meeting educational goals.
6.	

Creativity in identifying specific target audiences in various
settings.

With some audiences , exemplary effort in continuing

education can be cited; other audiences are virtually or
absolutely unreached.

No one would advocate that a university

should be all things to all people.

But should not institu-

tions of higher education be charged with strengthening all
of education--with creating new institutional forms if they

�10
are needed, nurturing them, preparing personnel, evaluating
their effectiveness, and developing modifications that the
educational needs may be better met?
7.	

Creativity in the use of new technology in learning.

Much

has been made of new hardware and software available for
teaching.

Most impressive examples of experimental efforts

can be cited.

But characteristically, teaching tends to be

more of the same old thing.

The challenge in the utilization

of new technology appears to lie with the human element.
As a society we have built a great industry around the concept
of estate planning.

There is one pre-condition for the implementation

of the elaborate scheme we design ... 1 must die.

As one who finds

that option not appealing but who continues to be a student of sorts
in various circumstances, 1 am moved to suggest:

Why not a compre-

hensive approach to building an individual plan for lifelong learning
and growth?

Such a plan should reflect the latest concepts of the

stages of adult development; incorporate my personal values and goals;
and represent a totally comprehensive and refreshingly new accommodation of educational institutions to the interrelationships between
work (profession, career); family; leisure; and learning.
1 wish one of my alma maters had enough interest in and concern
for me to remind me that my "intellectual capital" is depreciating and
in fact may be obsolete.

1 wish they had developed my sensitivity to

this fact during my undergraduate days, reminding me in my freshman
year that what 1 was learning in sociology and chemistry would be
hopelessly outdated as time passed and that 1 should undertake a

�11

systematic plan for intellectual rejuvenation and expansion.

Some

colleges and universities have undertaken very creative alumni programs, for which you are to be commended.

But such efforts seem

not characteristic of higher education nor generally available to
alurrmi.
In general, health care systems are designed for the convenience
of the professional staff; in like fashion, education systems tend to
operate for the convenience of the faculty and the institution.

This

will change--and dramatically--in the years immediately ahead. both
through modification of what is, and through the creation of new
institutional structures, if that alternative seems more feasible.
Hopefully , the leadership for either remodeling or building anew
will corne from professionals in education, who can if they but will.
In your various responsibilities--in alumni affairs , fund raising and
development, publications and information, institutional and go v e r n ment relations--you can be influential in shaping the future.

You

have been perhaps too modest, too in awe of the "pure academic";
higher education--and society--would be the beneficiaries of your
more active participation in the decisive dynamics of your institutions .
III
From these comments you can see that I am bullish on the future
of higher education in this country.
future of private foundations,

Before venturin g a look at the

let me comment very briefly upon the

interdependence of these social institutions--instftutions of higher
education and institutions of private philanthropy.
The Foundation Center in New York City defines a foundation as
a non- governmental, non-profit organization, with funds and programs

�1
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�13
This is a support for the Establishment, in which the
foundation allies itself with the main body of educators.
2.	

To support innovation and experimentation, aimed at improvement
through change in the educational system and in the society.
The Rockefeller Foundation President, Chester Barnard, in
his 1951 report, wrote that the Rockefeller Foundation has
been, "a pioneer and a supporter of pioneers."

This

function can and very likely will disturb the Establishment
at times.

It can be seen by some people as a threat to

their way of life.

On the other hand, the modern western

society is so change oriented that innovation and experimentation are welcomed by many people in principle, even
though they may be uncomfortable at times.
And then analyzing seven decades of foundation activity in the
field of education, the report to the National Academy concludes,
"We are at once impressed with the basic and essential roles that
have been filled by the foundations.

They supplied the major

financial support for higher education at two critical periods-the 1920's and the 1950's.

Their support for endowment and for

faculty salaries stimulated the private colleges and universities
to raise even more through campaigns with alumni and friends to
contribute their share on a matching basis.

Their support for

education in the South brought in the resources badly needed by the
poorest region of the country.
"We note that some foundations have maintained a fairly
sharp and narrow focus for their programs in the field of
education.

The Mott Foundation, with emphasis on Community

�14
School, has made a unique and important contribution.

The

Lilly Endowment has consistently supported religious education
and programs of training for the ministry; and has been a
consistent supporter of private colleges in the State of Indiana.
"The Rockefeller, Carnegie, and Ford Foundations, together
with Kellog g and Danforth, have worked assiduously at improvement and innovation, in league with reformers and researchers.
In this respect they have occasionall y assisted controversial
projects and this would seem essential if they are to serve
as chan ge a gents.
"As the federal government has moved into the field of
support for educational research and development since 1960,
there must be a reconsideration of the functions of private
foundations in this area.

Government support may become much

larger than foundation support for research and development.
So far the witness of educational researchers and policy makers
who have received financial support from governmental and
foundation sources is that the foundations do a more satisfactory job."
A more detailed statistical or philosophical analysis is not
appropriate at this time.

I think most observers and participants

in higher education would agree that the support of private foundations has been beneficial in promoting experimentation and facilitating
constructive change.

�15

IV
With an optimistic view of the future for higher education and a
recognition of the mutually beneficial relationships of institutions
of higher learnin g and of private philanthropy in the past, let us
now turn briefly to a look at private foundations in the future.

It

is in this element of the interdependent relationship that the
prospect seems less bright.
Turning back to our Bicentennial theme, it seems appropriate to
remind ourselves that voluntary giving--of time, talent, money--is
an American phenomenon which characterizes our society.

From the

days of earliest settlement, we have endorsed and employed a
pluralistic approach in meetin g societal goals, mobilizin g both
private and public resources .

You realize that private foundations

(actually private resources which are voluntarily and irrevocably
committed to public benefit) are but one small part of the private
voluntary sector , simply a legal mechanism by which the fruits of
the free enterprise system can be systematically directed to social
benefit through private voluntary initiative.

All of us here should

be concerned with the continuing vitality of private philanthropy and
recognize that, whether donee or donor, our futures are inextricably
entwined--interdependent.

It is to the future of private foundation

philanthropy which I propose to direct our attention now in the most
candid and pragmatic terms.
In the first place, it is sobering to realize that the only
private foundations in tomorrow's world already exist today.

Under

current tax law, the birth rate of new foundations is virtually zero,

�16
the few exceptions being essentially those for which irrevocable
instruments had been drawn pre-TRA-69.
Further, the numbers of foundations in the future--unless
there are changes in the law--will be slowly declining , for coupled
with the zero birth rate, is an accelerated death rate .

Those

passing from the sceriethus far are generally the smaller private
family foundations whose vital contributions are to local philanthropy.
Traditionally composed of equity holdings in the family business, they
are beset by the complexities of conformance with the 1969 law and
are particularly burdened by the payout rules of Section 4942 and
the divestiture provisions of Section 4943.

For many, the only

reasonable course seems either dissolution or, of somewhat less
negative consequence to philanthropy, transference of assets to a
community foundation.

Nonetheless, they pass from the private

foundation scene.
Finally, private foundations in tomorrow's world will have a
lessening significance in the total social scene.

Hhile our national

economy will continue to grow, the resources of private foundations
will not keep pace in either relative or absolute terms.
of this problem relates to inflation .

One aspect

The educational and service

enterprises which are the usual concerns of philanthropy tend to
experience inflationary pressure beyond that for the economy in
general.

Most damaging to the capacity of private foundations to

serve tomorrow's expandin g need, however, are those provisions of
TRA-69 which are drying up the flow of new capital into existing
foundations and which mandate the continuing erosion of their
productive assets.

�17
Manyof today's foundations -- the W. K. Kellogg Foundation
being but one example -- started as small foundations which later
received substantial assets from the donor and/or his estate.

Many

of the smaller foundations of today were created with the same intent.
However, because of the several disincentives of TRA-69, no significant amount of new capital will now flow into these foundations.
But the most debilitatin g provision of the current Code is
Section 4942 , which requires that private foundations payout for
their charitable purposes each year the gr e a t e r of net income or
6 percent of the market value of their assets.

Investment managers

know that historically portfolios produce less than 6 percent,
actually over the long term somewhere closer to 3.5 or 4 percent.
Thus,

to meet this excessive payout requirement, foundation managers

must consistently invade their corpus, thus continually eroding away
the productive base on which their philanthropic activities depend .
This is an unsound practice in the prudent fiscal management of private
entities and will progressively impair the effectiveness of all
foundations.
Let me illustrate the impact of the present payout requirement
using the foundation with which I am associated.

From its inception

in 1935 through its 1976 fiscal year, the W. K. Kellogg Foundation
Trust will have made actual distribution of $296 million for
charitable purposes.

If the distribution requirements of TRA-69

had been in effect during those 42 years and had the Trust been required to annually distribute the higher of income or 6 percent of
the market value of its assets, the distribution over the period

�18
w
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�19
But we need to remind ourselves that 90 percent of the foundations -or some 22,500 -- have assets of less than $1 million.

At the other

end of the size spectrum, only 38 have assets of $100 million or
more.
While the big few may be the most newsworthy in view of the
media , the "quiet majority" of the private foundation world are
conscientiously pursuing their respective and diverse activities
in their individual communities.

And to the people of those com-

munities -- large and small, in every state -- and to the private
voluntary or ganizations and institutions which serve local needs,
the modest contributions of these quiet foundations are vital indeed.
But in the public arena -- especially as policy decisions are
made -- the quiet majority are not heard.

Individually they have

little voice; even collectively , in common with all foundations,
they lack political clout.
1fhile this assessment of today's foundation in tomorrow's world
may have a g l o omy complexion , it is sharply brightened by two
realizations:
First, the agenda of pressing human issues deservin g the best
efforts of both private and public resources is long and urgent.

In

recent years, as government has grown ever larger and more encompassing
at all levels, some have seen the public tax-supported sector as the
ultimate architect and engineer in all programs of social purpose.
This contrasts with the tested tradition of the American experience
the mutually beneficial relationships of public and private enterprise
in serving the best interests of our nation and its people.

�20
But there is now a growing awareness among our citizens that
burgeoning governmental programs and bureaucracies, ever greater
outpourings of governmental funds are not fulfilling our nation's
go a l s .

Simultaneously in the voluntary sector, programs and pro-

fessionals are becoming more sophisticated, responding in more
adequate ways to the complex problems of society.

The varied talents

of volunteers are being effectively utilized in more sensitive and
valuable services which meet human needs.

Often working in concert,

public and private efforts--in health care, education, libraries,
services for the elderly and the handicapped, youth-serving
organizations, church-related activities, special needs of minorities,
cultural arts--are better meeting human needs than could either alone.
Voluntary giving -- of time, talent, money -- will continue to be
an important ingredient in the betterment of the human condition,
enhancing recipient and g i v e r a l i k e .
Common sense tells us that the future will be even more demandin g
of individuals and institutions than the past.

In the spirit of this

conference, the best of both the private and the public will be
required.

Hopefully private initiative and voluntary effort will

be permitted and encouraged to playa major and appropriate role in
the future as in the past.
Second, though certain provisions of TRA-69 are proving
counter-productive to the best interests of society by impacting
negatively on philanthropy, the law can be modified.

Experience

over the past six years provides a basis for careful review and
revision through the Con gressional process.

�21
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�22
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�23
under IRS supervision, and only for purposes and to
organizations and institutions designated by Congress as
being educational, charitable, and in the public interest.
To go far beyond this in prescribing issues to be addressed,
clientele to be served, procedures and policies will be
counter to the interests of a vital private sector.
Centralized dictation will serve only to further deplete
the philanthropic reservoir.

v
In 1935, after five experimental years, W. K. Kellogg transferred
the bulk of his fortune to irrevocable trusts of which the Kellogg
Foundation is still the beneficiary.

In a letter to trustees and

staff, he reviewed at that time his rationale for the creation of
the Foundation which bears his name and concluded with the following observation regardin g the Foundation's activities:
"I am g l a d that the educational approach has been emphasized.
Relief, raiment, and shelter are necessary for destitute
children, but the greatest 'good for the greatest number
can come only through the education of the child, the
parent, the teacher, the family physician, the dentist,
and the community in general.

Education offers the

greatest opportunity for really improvin g one generation
over another."
That observation is as valid today as it was four decades ago.
The resources of private foundations are small in relation to
need.

But utilized wisely, they playa distinctive role, often critical

�24
and catalytic, in providing for experimentation , redirection,
exploration, service .... and thereby contribute to betterment of
the human conditions.
In concert with higher education, whether private or public,
private initiative through philanthropy is vital to further progress
in fulfillment of the American dream.

Private foundations, once

an apparently secure part of philanthropy, are now an endangered
species .

If they are to be a vital part of private effort in the

future as in the past, they must have the un derstandin g, support,
and help of others who feel as do we that private v oluntary effort
is important .
This Annual Assembly is dedicated to the promise of a stronger
nation through a dynamic educational s ystem.

Private foundations have

contributed to your dramatic progress and accomplishments to date.
In the continuing spirit of interdependence serving the common good,
may we continue these mutually beneficial efforts in the years ahead.

�</text>
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                  <text>1938-2012</text>
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    </collection>
    <itemType itemTypeId="1">
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          <description/>
          <elementTextContainer>
            <elementText elementTextId="568567">
              <text>&lt;a href="https://gvsu.lyrasistechnology.org/repositories/2/resources/432"&gt;Russell Mawby papers, JCPA-01&lt;/a&gt;</text>
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            <description>An entity responsible for making contributions to the resource</description>
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          <element elementId="45">
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            <description>An entity responsible for making the resource available</description>
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              <elementText elementTextId="450390">
                <text>Grand Valley State University Libraries, Special Collections and University Archives, 1 Campus Drive, Allendale, MI, 49401</text>
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          <element elementId="49">
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                <text>W. K. Kellogg Foundation</text>
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                <text>eng</text>
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            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="450398">
                <text>&lt;a href="http://rightsstatements.org/page/InC/1.0/?language=en"&gt;In Copyright&lt;/a&gt;</text>
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            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
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                <text>1976-01-14</text>
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            </elementTextContainer>
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  </item>
  <item itemId="24397" public="1" featured="0">
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        <authentication>31c5db3ecb3ec34fcbb95f40c45aadd9</authentication>
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x
p
r
e
s
sw
a
ya
n
du
r
b
a
nr
e
n
e
w
al
,
2.
	 down
tow
no
f
f
i
ce a
n
dg
o
v
e
r
nme
n
t
a
lc
om
p
l
e
x
,
3
.
	 r
e
d
e
v
e
l
o
pm
e
nt o
f strong r
e
t
a
i
l
b
u
si
n
e
s
s
e
sd
own
t
ow
n
;
a
n
d
4.
	 G
r
a
n
dR
a
p
i
d
s as a c
o
n
v
e
n
t
i
o
n
/
e
n
t
e
r
t
a
i
nm
en
tc
e
nt
e
r
.
C
.
	

E
a
r
l
yp
r
iv
ate mon
e
yc
o
mmi
tm
e
n
t
si
n
c
l
u
d
e
dt
h
eG
ra
n
dR
a
p
i
d
s

;v;

~	

~

F
o
u
n
d
a
t
i
o
n
, St
e
e
l
c
a
s
e
, Amw
ay
, G
r
a
n
dR
a
p
i
ds b
a
n
k
s.
&gt;
:0
.-6'
I
t

1.
	 G
r
eat
l
ycom
pounded scope of o
t
h
e
r
,l
a
t
e
r doll
a
r
c
o
n
t
r
i
b
u
t
i
o
n
s
. E
xem
pl
a
ry comm
itm
e
n
t
stended t
os
e
t
h
i
g
he
x
p
e
c
t
a
t
i
o
n
sf
o
r ot
h
e
r
si
nG
ra
n
dR
api
d
s
.
2.
	 Comm
i
tm
en
to
f these founda
tio
n
s, i
n
d
i
v
i
d
u
a
l
s
,co
rpo
ra
tions,
b
a
n
ks a
d
d
e
db
e
li
e
v
a
b
i
l
i
t
ya
n
dc
r
e
d
i
b
il
i
t
yto t
u
r
n
i
n
g
ad
r
e
am fo
rG
r
a
n
dR
a
p
i
d
s
' fu
t
u
r
ei
n
t
osom
e
t
h
ing
a
c
h
i
e
v
a
b
l
e
.

D
.

~

a
tc
o
r
p
g
r
a
e±ons in t
h
i
scommun
i
ty

~~

p
r
o
v
i
d
e
dc
e
n
t
r
a
l le
a
d
e
r
s
h
i
p
.

c
a
s
e
s
,t
h
e

~~d~a~~

a
n
k
sa
r
e
c
o
r
p
o
r
a
ti
o
n
sa
n
db

s
t
a
k
ei
nt
h
i
s comm
u
n
i
t
ya
n
di
t
sfu
ture.
6
'

~
~

D
-

~ ~ '

-

�1
.
	 G
r
and R
a
p
i
ds
's
u
c
c
e
s
sal
s
or
e
f
l
e
c
t
s an
ew p
e
r
ce
pt
i
o
n
a
b
o
u
tw
h
a
t is p
r
o
p
e
r
,a
n
d poss
i
b
l
e
,f
o
rc
o
r
p
o
r
a
ti
o
n
s
in t
e
rm
so
ft
h
e
i
rl
a
r
g
e
rr
o
l
ei
no
u
rs
o
c
i
e
t
y
.

~ ~

.I
-

IV
.
	 ROLE OF CORPORAT
IONS
A
.
	

o
r
p
o
r
a
t
i
o
n
se
v
o
lved a
n
dd
e
v
e
l
o
p
e
dt
h
r
o
u
g
h years,
A
s c
s
o
c
i
e
t
y
'
se
x
p
e
c
t
a
t
i
o
n
sh
a
v
ec
h
a
n
g
e
db
e
y
o
n
dt
h
e
i
rh
i
s
t
o
r
i
c
p
u
r
p
o
s
e
:c
r
e
a
t
i
o
nof g
o
o
d
s and s
e
r
vi
c
e
sa
ta p
r
o
f
i
t
.

B.
	

My p
e
r
s
o
n
a
lb
el
i
e
fth
is h
is
t
o
r
i
cp
u
r
p
o
s
ei
sst
i
l
l
c
e
n
t
r
a
l
a
n
dv
a
l
i
d
. J
o
h
nD
e
smond G
l
o
v
e
r of H
a
r
v
a
r
d
'
sB
us
i
n
e
s
s
S
c
h
o
o
lh
as n
o
t
e
d extrao
rd
ina
ry l
e
v
e
l
so
fAm
eri
c
a
nproduc
tion,
an
dc
o
n
s
um
p
t
i
o
n
,no
tp
o
ss
i
b
l
ew
i
thou
t an i
n
d
u
s
t
r
i
a
lo
r
g
a
ni
z
a
t
i
o
n
r
e
p
r
e
s
e
n
t
e
db
yc
o
r
p
o
r
a
t
i
o
n
s
: "C
o
rpo
ra
tio
n
sa
r
et
h
e '
p
r
i
n
c
i
p
l
e
e
n
g
i
n
e
s
'c
r
e
a
t
i
n
gp
l
e
n
t
y
,p
u
s
h
i
n
gg
row
th, a
n
d lead
in
g
c
h
a
n
g
e in t
h
eU
n
i
te
dS
t
a
t
e
s
."
1. P
as
t80 years, r
e
a
ld
is
p
o
s
a
b
l
e in
com
e trip
led w
h
il
e
wo
rk tim
ed
e
cl
i
n
e
db
y a th
ird i
nt
h
eU
.S
.)

~ ~; ;

r~~
7

�C
.

P
u
b
l
i
c de
b
a
t
eo
v
e
r the r
o
l
e of c
o
r
p
o
r
a
t
i
o
n
sl
i
k
e
ly t
o
c
o
n
ti
n
u
e
.

~

ear~corporat ons

face d
e
l
i
c
a
t
ew
ei
g
h
i
ng of

d
em
and
so
f the c
o
r
p
o
r
a
t
i
o
n
's m
a
i
n c
o
n
s
t
i
t
ue
n
ci
e
s
:c
u
s
t
om
e
r
s
,
emp
loy
ees
,communitie
s
,s
o
c
i
e
t
ya
tl
a
r
g
e
,s
u
p
p
li
e
r
s
,
s
h
a
r
e
h
o
l
d
e
r
s
.
r
, g
ro
ss m
i
sr
e
p
r
e
s
e
n
t
a
t
i
o
n by som
et
h
a
t"mo
st c
o
r
p
o
r
a
t
i
o
n
s
D.
	 Howeve
don't g
i
v
eany
th
ing a
t

~

~

ch
a
r
it
a
b
l
eo
rs
o
c
i
a
lp
u
r
p
oses
."
I
o
-U
o+
o
-~ d
l..
:
;p.
.H
:~ ~

~

Re
c
e
n
t
l
yre
l
e
a
s
e
dst
u
d
y(
b
yC
ou
n
c
i
lf
o
rFi
n
a
n
c
i
a
lA
i
d to
E
d
u
c
a
t
i
o
n
) show
sj
u
s
t the oppos
i
t
e-c
o
r
p
o
r
a
t
i
o
n
sm
ad
e
c
h
a
r
it
a
b
l
ec
o
n
t
r
i
b
u
t
i
o
n
sof nearly $3.5b
i
l
l
i
o
ni
n1982
ev
e
nw
h
i
le stra
in
ing u
n
d
e
rt
h
i
r
dc
o
n
s
e
c
u
t
i
v
e ye
a
rof
d
e
cli
n
i
n
gp
r
o
f
i
t
s
.
1
	

Po
rtion o
fp
ret
a
xn
e
ti
n
c
om
eg
i
v
e
nb
yc
o
r
p
o
r
a
t
i
o
n
st
o
cha
r
itab
le o
r
g
a
n
i
z
a
t
i
o
n
sh
a
s rem
ai
n
ed ne
a
ro
n
ep
e
r
c
e
n
t
m
a
r
k (
1
.
2
9p
e
r
c
e
n
t in1
9
8
1
). B
u
tg
r
ow
i
n
g numb
e
ro
f
c
om
p
a
n
i
e
si
nU
n
i
t
e
dS
ta
t
e
sseek t
oboos
ttha
tp
e
r
c
e
n
t
h
i
g
h
e
r
.

8

�.
:

/

I

I

H
av
ed
o
n
et
h
is
,m
o
st p
a
r
t, t
h
r
o
u
g
hf
o
rm
a
t
i
o
n of
"
c
l
u
b
s
"of c
o
r
p
o
r
a
t
i
o
n
sw
h
i
c
h a
n
n
u
a
l
l
yg
i
v
e ei
t
her

I

n
to
r 5 pe
r
c
e
n
t of i
n
c
ome t
ononprof
i
t o
rga
n
i
z
a2 perce
t
i
o
n
s
. A
t le
a
st n
i
n
e ci
t
i
e
sw
ith these c
l
u
b
s
:M
inn
e
ap
o
l
i
s
r
e the i
d
e
asta
r
t
e
d
)
,B
a
ltim
o
r
e
,B
i
rm
i
ngh
am
,
(whe

/

I

Lou
isv
ill
e
, San F
r
a
n
c
i
s
c
o
, Ka
nsa
sC
it
y
,S
ea
t
t
l
e,

P
h
o
e
n
i
x
,W
a
sh
ingt
o
n
,D
.C
.

3
.
	 Shou
ld G
r
a
n
dR
a
p
i
d
s -- a c
i
t
ywh
ic
hha
s taken t
h
e
l
e
a
di
no
ther a
r
e
a
s of p
r
iv
a
t
e se
cto
r in
i
t
i
a
ti
v
ea
lso have s
u
c
ha c
o
r
p
o
r
a
t
e"
c
l
u
b
"f
o
c
u
sed on i
n
c
r
e
a
s
ed
ch
a
r
it
a
b
l
egi
v
i
n
g
?
?
?
E
.
	

Som
e exe
c
u
t
iv
e
sa
n
d e c o n om

st s~a r u e

b
u
s
i
ness of b
u
s
i
n
e
s
s

i
sj
u
st b
usi
n
e
s
s
;t
h
a
tm
an
agem
e
n
th
as no r
i
gh
t, no q
u
a
l
i
f
i
c
a
t
i
o
n
s
,
t
ou
n
d
e
r
t
a
k
ea
c
t
i
v
i
t
i
e
st
oim
p
r
o
v
es
o
ci
e
t
y, o
rt
ot
a
xits
c
o
n
stit
u
e
n
t
sf
o
r su
c
hp
u
r
p
os
e
s
: "sin
c
et
h
egenera
l w
e
lf
a
r
e
of
	so
ci
e
ty is a governm
en
ta
lr
e
s
p
o
n
si
b
i
l
i
t
y
.
"
F
.
	

But
,w
e know t
o
d
a
yg
o
v
e
r
nm
e
nt c
a
n
n
o
tdo i
t
a
l
l
.

9

�G
.

C
o
r
p
o
r
a
t
i
o
ns m
u
s
t b
e
com
e mo
r
e invo
lved i
np
u
b
l
i
c prob
l
em
s,
w
i
t
h a cl
e
a
r
e
rp
e
r
s
p
e
c
t
i
v
eo
fb
u
s
i
n
e
s
sas a b
a
s
i
ci
n
s
t
i
t
u
t
i
o
n
inAm
e
r
i
c
a
ns
o
c
i
e
t
yw
h
i
c
hh
as v
i
ta
l st
a
k
ei
ng
e
n
e
r
a
l
h
e
a
l
t
ho
f th
ec
omm
u
n
i
t
y
,a
sw
e
ll as i
nits ow
np
u
b
l
i
c
a
c
c
e
p
t
a
n
c
e
.

H
.
	

My v
i
ew
, critica
le
lem
en
ti
sb
a
l
a
n
c
i
n
gt
h
i
se
x
p
a
n
d
e
dr
o
l
e
f
o
rb
u
s
i
n
e
s
sw
i
t
h
o
ut e
r
o
d
i
n
gp~

e•
• e~

d
i
s
ci
p
l
i
n
eo
f

:
t
t
-

p
rofitab
ili
t
y
,a
n
da
c
c
e
p
t
e
dc
r
i
t
e
r
i
o
nof c
o
r
p
o
r
a
t
ep
e
rf
o
rm
a
n
ce
,
A

w
h
i
c
h
	l
i
ea
t the he
a
r
to
fo
u
r.s
u
c
c
essf
u
lc
o
r
p
o
r
a
t
ee
n
t
e
r
p
r
i
s
e
s
.
I.
	

No
t an e
a
s
y task, b
u
t you
'
v
e shown it can bed
o
n
e he
r
ei
n
G
r
and R
ap
i
d
s
.

V
.

A
.
	

ROLE OF M
ICH
IGAN FOUNDAT
IONS

A
l
o
n
gw
it
hc
o
r
p
o
r
a
t
i
o
n
sa
n
di
n
d
i
v
i
d
u
a
lc
i
t
i
z
e
n
s
,
)
p
r
i
v
a
t
e
and commun
ity f
o
u
n
d
a
t
i
o
n
sa
r
ea
l
s
om
aj
o
rsou
rce o
ff
u
n
d
i
n
g
a
n
di
n
i
t
i
a
t
i
v
et
h
a
tcom
es out o
ft
h
eo
t
h
e
r"
p
r
i
v
a
t
esec
to
r
p
o
c
k
e
t
."

10

�B.

Each year, Ameri c a ' s 23,000 pr iva t e a nd c ommu n i t y foundat ions	 give $3 b ill ion for charitab l e purpo se s.

C.	

Mi ch igan a pac e set ter i n f o un d a t i on philan thropy with mo r e
th an 8 60 founda ti on s ( ran k s 3rd nationall y among s t a t e s ) .
Tot a l a s s e t s o f n ear ly $ 3 bi l l ion.

Annu al c hari tabl e

e x p e n d itures b y Mic hi gan f o u n d ati on s to tal $ 30 0 mi ll ion .

D.	

While large f oundat ion s in Mi c h i g a n

Mo t t, Kre s ge,

Kel lo gg --are mos t wel l known , 6 0 p erc en t o f a l l Michi gan
foun d a t i on s have asset s o f l e s s than $ 2 00 , 0 0 0 .

Of t en

sma ll f ou n d a t i o n s are mos t i mp or t a nt i n terms of i mp a c t o n
l oc al commun ity n eed s.
1.

Grand Rapid s-bas ed f ou n d at i o n s are an impo r tant part
o f t h e f o u n d a t i o n p i cture i n Mi ch i g a n .

( 1 0 4 Grand

Rapid s foundations , asse t s of $7 9 million, n early $ 6
mi llion in 1 9 83 g r a n t s )
a .	

Grand Rap id s Communi ty Founda t ion with as s e t s o f
$23 mill i on, annu al g r a n t s of $ 1 .2 mil lion .
( Second l arg e s t c ommun ity f o und at i o n i n Michigan.)

11

�b.	

Company-spons ored f o un da ti o n s a n d giving programs,
l i k e Ste elcas e Foundation; Amway; Un i o n , Mi ch igan
Nat iona l, and Old Ken t Ba nks .

c.	

Private f o u n dat i on s in Gra n d Rapid s hav e had
maj or rol es i n addres sing local a n d regional
n e e d s : Dyer-Ives Founda tion, Ke el er Fund, Wege
Foundation, Seb a s tian Foundation , VanAnde l and
DeVo s Founda tions as examp l e s.

2.	

Michigan 's philanthropic foundatio ns are working
ind ep endent ly in thei r communities, and t h r o u g h t h e i r
state a s s oci ation.
a.	

Council of Michigan Foundations.

(1 67 members:

foundations, banks, corporate foundations,
corporate giving programs.

1 8 CMF member organ iza-

t ions are in Grand Rapids.
b.	

Statewide philanthropic initiative s like the
Michigan Investment Fund, and Michigan Emergency
Cash Flow Loan Program for nonprofi t agencies.

12

�A
lso, new w
i
l
li
n
g
n
e
s
s to wo
r
kw
ith gov
e
r
nm
e
nt a
t
a
l
ll
e
v
e
l
s
.

VI
.
	 THE W
. K
. K
ELLOGG FO
UNDAT
ION
A
.
	

C
lo
s
ew
i
t
h a few comm
en
ts abou
t t
h
eK
e
llogg Founda
tion,
sp
r
og
r
ammi
n
g
,a
n
d rel
a
t
i
o
n
sh
ip of gov
e
rnme
nt r
e
g
u
l
a
t
i
o
n
s
it
w
it
hbus
i
n
ess s
u
c
c
es
sa
n
d ph
ila
nthrop
ic in
i
t
i
at
i
v
e
.

B
.
	

H
ist
o
ry rev
e
a
ls m
o
s
tg
r
ea
tind
iv
idua
l
,c
o
r
p
o
r
a
te
, and
p
h
i
l
a
n
t
h
r
o
p
ic fo
rtu
n
es creat
e
db
y en
trepr
e
neur
sw
i
th _
good i
d
e
a
. N
o
t by a
ni
n
d
i
v
i
d
u
a
lo
ra
no
r
g
a
ni
z
a
t
i
o
ncaref
u
lly
d
i
n
ge
a
r
n
i
n
g
sh
a
r
n
e
r
e
df
rominv
e
s
t
m
en
t
si
nd
i
v
e
r
s
ifi
e
d
hor
p
o
r
t
f
o
l
i
o
s.
e
r
ei
nG
rand R
a
p
i
ds
: furni
t
ur
ei
n
d
u
s
t
r
y
,g
r
o
c
e
r
y
/
1.
	T
rue h
shopp
ing c
e
n
ter c
h
a
i
n
s
,d
ire
c
t
s
a
l
es i
n
d
u
s
t
r
y
,a
n
d
ot
h
e
r
s
.

C
.
	

Al
s
otr

e

~d

o
e
a
t cerea
li
.
n
d
u
s
t
r
y
,a
n
dw
.
. K
. K
e
l
l
og
g
,

found
e
ro
fK
e
ll
o
g
gC
om
pany and W
. K
. K
el
l
o
g
gFounda
t
i
o
n.

.. ,K

t..J ~ \&lt;"

13

~

�1.	

In 1930, Mr. Kellogg t u r n e d ove r n early hi s Sotal
personal weal th of s ome $ 4 1 mi llion ( l a r g el y Kellogg
Company stock) to e s t a b l is h t h e W. K. Kellogg Fo u n d ati o n .

2 .	

S ince then, the Ke l logg Fo und a t i on has us e d income
f r om tho s e original assets t o make grant s t o t a l l i n g

more than $ 700 million. -

3 .	

~ -Jl-'

'a&lt; ,

~e

e i n c r e a sed i n value to over
$1

Kellogg's gif t to th e Founda tion of

$41 million ha s re s ulted i n charitab l e grants nearly
20 times the origina l g ift, plus more t h a n a 2 5-fold growth
i n actu al v alue o f the 'Fo u n d a t i o n ' s chari tabl e assets.
4.	

Mind ful that Foundation i s the d irect beneficiary o f
t h e Amer ican fre e ente rpr i se s y ste m: The Kellogg
Company' s s u c c e s s over t h e year s has made possible
Fo und a t i o n ' s dramatic record of expendi tures for
charitab le e x p e n d i t u r es here i n Michigan , a n d throughout
Uni t ed Sta t e s and wor ld.

14

�D
.
	

~~

K
e
ll
o
g
gFounda
ti
o
n has h
a
d a num
ber of m
a
i
o a
c
t
i
v
i
t
ies
b
e
n
efitt
i
n
gt
h
eG
ra
n
dR
a
p
i
d
sa
r
e
a
,i
n
c
l
u
d
in
g
:
1.
	 E
astow
n, c
o
o
p
e
r
a
t
i
v
ep
r
o
j
e
ct b
e
tw
e
e
nA
q
u
i
n
a
s C
o
lle
g
e
a
n
dnei
g
h
bo
rhood o
r
g
an
i
z
at
i
o
n
si
nthem
i
d
1
970s t
o
r
e
v
e
r
s
en
eig
h
b
o
r
h
o
o
dt
r
a
n
s
i
t
i
o
na
n
dd
e
t
e
r
i
o
r
i
a
t
i
o
ni
n
a 70-b
lock ar
e
aof E
as
tG
r
a
n
dR
api
d
s
. Asuc
c
e
s
s
f
ul
,
testeda
p
p
r
o
a
c
h to thep
e
r
e
n
n
ia
lqu
es
t
i
o
n
: "What can
o
u
ri
n
s
t
i
t
u
t
i
o
n (c
o
l
l
e
g
e
,h
o
sp
i
t
a
lo
rc
o
r
p
o
r
a
t
i
o
n
) do
t
ohe
l
psave it
sn
e
i
g
h
b
or
h
o
o
d
?
"
2
.
	 M
a
j
o
r g
r
a
nt (
$
1
48
,
0
0
0
)t
h
i
sy
ea
rt
oas
s
i
s
tthe G
r
a
n
d
R
api
d
sSymphony i
ne
x
p
a
n
d
i
n
ge
d
u
c
ati
o
n
a
lo
ut
r
e
a
c
h
pr
o
g
r
ams fo
r secondary schoo
la
g
e
d

~~

a
c
r
o
s
sW
es
t
e
r
n

c

an ~

oun s t er~ ~ ~

4
J
'
.
.
.
.
.
.
.

ro ect

~

~

~~

e
x
p
e
c
t
e
dt
ore
a
c
h

1
0
,
0
0
0a
r
ea s
t
ude
n
t
si
ni
t
sfir
s
ty
e
a
r al
o
n
e
.
)

3
.
	 Funds ($187
,
0
0
0
) to creat
e(197
5) a
r
e
aw
i
d
ep
r
o
g
r
am t
o
t
r
a
i
nnew fam
ily p
r
a
c
t
i
c
ep
h
y
s
i
c
i
a
n
st
oserv
et
h
e
g
rea
te
rG
r
an
dR
a
p
i
d
s communit
y
.

15

�4.	

Vari e ty o f g r a nt s t o l i brary s y s t e ms in Grand Rap ids
area: comput erize the ir b o ok c o ll e c tion s a n d li n k up
wi t h s ta tewid e and n a t i o n a l l i b r a r y b o o k r e tr iev a l
s ys tems.

5 .	

Th i s pas t Nov embe r , t h e Ke l log g Foun d a ti on prov i de d
$3 50,0 00 to Butterwo r th Hospi ta l in Grand Rapid s t o
help hosp ital i d e n tify way s to c onta in and reduce
h ealth c a r e c o s t s f o r are a c iti zen s .

6.	

Thi s l a t e s t gran t in Gra n d Rapid s re fl e c t s new s e t o f
Ke l logg Foundation f u n di ng p r i o r it i e s developed in a
t wo - y e a r pro c e s s , involving th e Foun d ati o n ' s Board o f
Tr us tee s , s t a f f , and c o n s u l t a n ts .

E.	

Planning proces s r e s u l t e d in Kello g g Foundat ion f oc u s i n g
on s e v e n n ew progr amming areas, i n cl udi ng two rel at ed only
to Mi c h iga n .
1 .	

Adul t Continui ng Ed uca t i on.
a.	

Adul t Le a r ner Service s

16

�b.

Residentia l Continuing Education Cen ter s, Community
Colleges, and Public Li braries

2 .	

c.	

Collabora t ive Continuing Pr o f e ss i o n a l Educa t ion

d.	

I n t e l l e c t u a l Foundation s

e .	

Preparation of Adm inistra tor s

f.	

Nat ional, S ta te, and Re gional Pol icies

Bettermen t of Health.
a.	

Health Promotion Servi ces

b.	

Education o f Hea l t h Promo tion Professional s

c.	

Hea lth Promotion Policy

d.	

Compatible Comput er ized Da ta Systems

e.	

Edu c a t i on o f He alth Professional s in Public
Heal th

3.	

Commun i ty-Wide Coo rd i na t ed , Cos t-Effec t i v e He alth Serv i ce s .
a.	

Communi ty-wid e Mu lt i-institutional Arrangemen t s

b.	

New Too ls/Quantification

c .	

Cost Conscious Professiona l Educa tion

d.	

Hea lth Care Poli cymaking

17

�4.	

Wholesome Fo o d Supply.
a .	

Te chno logy a nd Informa tion Tr a n s fer

b.	

Univ e r si ty Programs in Agr iculture and Human
Nutrition

5 .	

F .	

c.	

Agri cul tural a n d Human Nutri tion Awa r e n e ss

d.	

Appropri at e Policy Alternative s

Broadening Leadership Ca p ac i t y .
a.	

Kellogg National Fellowship Prog ram

b .	

Kellogg I n t e r n a t i ona l Fe l l ows hi p Pr o g r a m

c.	

We l l-Informed Leader s

d .	

Citiz en Board Le a d e r s hip

Th e last two new Ke l logg p r i o r i t ie s t a r g e t s p e c i f i c a l l y on
Mic hig an:
1 .	

Ec on omi c Development in Mic higan.

An economic up turn

is u nderway na tionally and i n Michigan.

But, long-term

r e al i ti es o f changi ng Michigan economic and emp loymen t
ba s e: from heavy manu fac turing t o l i gh t indus try and
service industri e s.

18

�a
.
	 Mu
lt
i
f
a
c
et
e
de
c
onom
i
cd
iffi
c
u
l
t
i
es w
h
i
c
hM
ich
i
g
an
still f
a
c
es
: rem
a
ini
n
gh
i
gh u
nem
pl
o
ym
e
n
t
; rec
e
n
t
n
et ou
t-m
ig
ra
tion of som
e 300,
0
0
0p
e
op
l
e; ero
sion
in p
e
r
s
o
n
al p
e
rc
a
p
i
ta i
n
com
e
; lack of g
r
ow
th of
h
i
g
a
n
'
sk
ey a
g
ri
c
u
l
t
u
r
a
lindustry.
M
ic
e
ll
o
g
gFound
ati
o
nc
o
ul
dhe
l
pa
d
d
r
e
s
st
h
e
s
e
How K
i
o
n
g
e
r
t
e
rm econom
ic pr
o
bl
em
si
nM
ich
i
g
a
n
:
un
iversity, l
a
b
o
r
,go
vernm
e
n
t, andb
u
s
i
n
ess
p
a
r
t
n
e
r
s
h
i
p
si
nd
e
v
elopm
e
n
ta
n
da
p
pl
i
c
a
t
i
o
no
f
new techno
log
ies f
o
re
c
onom
ic d
e
v
e
l
o
pm
e
n
t
.

~c

I
n
d
u
str
i
a
lTec
h
n
o
r
o
gy I
n
sti
t
u
t
e, Ann A
rbor.

..

....

Mo
re t

an~ m

on

m
ay b
e commit
t
e
d to thi
s

amb
it
i
o
u
s eff
o
rt t
oc
a
p
i
t
a
li
z
e on res
e
a
rch
capab
iliti
e
s of t
h
e U
n
iver
s
ityo
fM
ic
h
i
g
a
n
d
u
r
i
n
g ne
x
td
e
ca
d
e
. O
b
j
ect
i
v
et
oma
k
eM
ic
h
i
g
a
n
ac
e
n
t
e
rn
ati
o
n
a
ll
yfo
rr
e
se
a
r
c
ha
n
da
p
p
l
i
c
a
t
i
o
n
of r
o
b
o
t
i
c
s in m
a
n
ufa
c
t
u
r
i
n
g
. Invo
lv
es m
a
j
or
s
u
p
p
o
r
t fromt
h
e M
i
c
h
ig
a
n Econom
ic D
e
v
e
lopm
e
nt

19

�Aut
h
o
r
i
t
y
,Ke
l
l
o
g
gF
o
u
n
d
ati
o
n
,D
ow Foun
da
ti
o
n
,
Mott a
n
do
t
h
er M
ic
h
i
g
an-b
a
sed fou
nda
tion
s.
d
.
	 M
ic
h
i
g
a
n

tecbpo

~

~ ~t e

E
a
s
tL
ansing.

p
r
e
s
e
n
t
s a si m
ilar effo
rt to d
raw u
p
o
n res
e
a
r
c
h
Re
r
e
n
g
t
h
s of M
ich
igan S
ta
t
e U
n
iversity, M
ichi
g
an
st
T
echno
log
ica
l Un
i
v
ersi
t
y
,a
n
d W
est
e
r
nM
ich
i
g
a
n
Uni
v
e
r
s
i
t
yi
nt
h
ea
r
e
a
s of a
g
ri
c
ul
t
u
ra
l, f
o
o
d
p
r
o
c
e
ss
i
n
g
,p
a
p
er m
ak
ing
, fo
restry a
n
dwood
pr
o
d
u
c
trese
a
r
c
h. Mod
e
s
t in
i
t
ia
lg
ra
nt by
Ke
l
l
o
g
g ($1
5
0
,000
) fo
r sta
r
t
u
p M
B
Ie
x
p
e
n
s
e
s
,a
n
d
a $6 m
i
l
l
i
on comm{
t
m
en
t
,o
v
e
rs
i
xy
e
a
r
s
, from
t
h
eMi
c
h
i
g
an E
conomi
cD
evelopm
e
n
tAu
t
ho
rity,
c
o
nt
i
nge
n
to
no
t
h
e
rp
r
i
v
a
t
e sec
t
o
rsuppo
rt.
e
n
t
i
a
ls
t
ill i
ndoubt?)
(M
B
I pot
e
.
	 E
conom
ic Al
l
i
a
n
c
e fo
r M
i
c
h
i
g
a
n
. Jo
in
t eff
o
r
t of
l
a
bo
r, busi
n
ess le
a
d
e
r
s
h
i
pto e
x
a
m
ine sta
te
e
c
o
n
om
ic pr
o
bl
e
m
s a
n
d ne
e
ds w
i
th
i
n spec
ific
g
e
o
g
r
a
p
h
i
ca
r
e
a
s of M
ich
i
g
an.

20

�f .	

Mi ch igan I nv e s t me n t Fund .

I nve s t ment resour ce s

t otall i ng up to $ 2 0 mi l lion f r om s t at e pen sion
f und sources, p riva t e f ou n d a tions like Kell ogg ,
Mot t and Dow , a n d v en ture capital i st s.

Objec tiv e

to identi fy and attrac t t o Mi c hi g an h igh g r owth
p o t ent ia l b u sine s s e s .

( MIF h a s i nve sted i n

sev e n high g rowth po tential companies as of
Nov e mbe r 3 0 , 19 83.

Has 3 8 other c ompanie s u n d e r

c o nsi d erat i o n . )
2.	

Opportunitie s for Youth i n Mic higan.

To o bi g a

probl em for WKKF to a d d r e s s nationally.

Focus o n

pre school c hi ldren and adol e sc ents in Mich igan, wi t h
prior i ty a tt ention i n Batt l e Cre ek and De troi t.
a .	

Col laborative effor t s i n Batt l e Creek i nv o lvi n g
n ine ar ea public and priva te s c h o o l s f o r th e
first time: computer l i t e r a c y workshop s for
teacher s and student s; in stitute s f or t h e gi f ted
and t a l e n t e d ; inse r v i c e t r a i n i n g f o r sci ence and

21

�m
at
ht
e
a
c
h
e
rs
; su
mmer yout
hcoun
se
ling and
em
p
lo
ym
e
n
t
.
b
.
	 Im
po
rtan
t as "
f
irst step" in c
o
l
l
a
b
o
r
a
t
i
v
e
a
p
p
r
o
a
c
hes to s
e
rv
i
ng yout
h-i
nB
at
t
l
eCr
e
e
k
,
o
t
h
e
rM
ic
h
ig
a
n co
mm
u
n
i
t
ies
.

V
II
. CONCLU
S
ION
A
.
	

R
eg
r
ettabl
et
h
a
tt
h
e
s
etypes of i
n
nov
at
i
v
e
,p
r
i
v
a
t
esec
to
r
e
f
f
o
r
t
sm
a
y be mu
ch mo
r
e d
iffic
u
lt i
nf
u
t
u
r
e
. Federa
llaw
l
ac
e
dp
r
o
hi
b
i
t
i
v
er
e
s
t
r
i
c
ti
o
n
s on the c
r
e
a
t
i
o
nof n
ew
has p
p
r
i
v
a
te found
a
t
ions a
nd th
us the
ir p
o
siti
v
eimp
a
c
t on
so
c
i
a
lp
r
o
b
l
em
sa
n
d nee
d
s.

B
.
	

M
r
. K
e
l
l
og
g
, today, c
o
u
l
d no
t, wou
ld no
t
, establ
i
s
h the
K
e
l
logg F
o
u
n
d
a
t
i
o
n
. H
e
, li
k
emos
te
n
t
r
e
p
r
e
n
e
u
r
s
,s
e
t up
h
i
sf
o
u
n
d
a
t
i
o
nusi
n
gp
r
im
a
r
ysource o
fw
e
alt
h
:stock i
n
th
e comp
any o
rc
o
r
p
o
r
a
t
i
o
nw
h
i
c
h he f
o
u
n
d
e
d.

C
.
	

n
c
e1
969
, federal tax p
o
l
i
c
y re
st
r
ic
t
sam
oun
to
f st
o
c
k
Si
f
roma
n
y
o
n
ecomp
any wh
i
c
hc
a
n be

22

dO~ n~ta b

t

�ap
r
iva
t
efounda
tion.

e
r
c
e
n
tm
u
st be

s
o
l
di
nfive y
e
a
r
s
.
]
1.
	 Cong
re
s
s
i
o
n
a
lc
o
nc
e
rn o
v
e
r a fewex
am
p
l
es o
f se
lf
d
e
ali
n
g (l
o
w
-in
t
e
r
est loans b
etw
e
e
nf
o
u
n
d
a
t
i
o
na
n
d
c
o
n
t
r
o
l
l
e
dbu
si
n
ess), a
n
dm
an
ag
em
en
t o
fb
u
s
i
nes
s
e
n
t
e
r
p
r
i
s
eb
y a founda
t
io
n
.
2
.
	 Th
e
se a
b
u
s
e
s co
r
re
ctedby o
t
h
e
rp
r
o
v
is
i
o
n
so
fTRA
69.
No ne
e
df
o
rm
a
n
d
a
t
e
d st
o
c
kow
n
e
r
s
h
i
pr
e
s
t
r
ic
tio
n
so
r
d
i
v
es
t
i
t
u
r
e.
3
.
	 P
r
o
v
is
i
o
nh
a
s resu
lted i
nd
r
a
st
i
cdec
l
i
n
ein c
r
e
a
t
i
o
n
of
	p
r
i
v
a
t
efound
a
t
ions s
i
nce 1969
.
~

W
h
y
?

Ag
ai
n
,b
e
c
a
us
em
o
st fo
r
tunes arem
ade b
ye
n
t
r
e
p
r
e
n
e
u
rs w
h
e
t
h
e
r i
nr
e
a
d
y
t
o
e
a
tc
e
r
e
a
lb
u
s
i
n
ess
,i
n
s
u
r
a
n
c
e,
a
t
e
v
e
r
. If cr
e
at
i
n
ga p
r
i
v
a
t
efounda
ti
o
n
furn
itu
re, o
r w
h

,

w
ithmo
r
e t
h
a
n~ p
e
r
ce
n
to
fcom
pany stock f
o
r
c
e
s
r
ep
r
e
n
e
u
rt
os
e
ll a large b
l
o
c
k-o
rc
o
n
t
r
o
lof
ent
e compa
n
y itse
lf -- t
h
e
nh
e is m
o
re l
i
k
e
l
yt
oj
u
s
t
th
g
i
ve t
h
e stock to a
lm
a m
at
e
ro
r favo
rite c
h
arity.

23

�5
. The p
o
t
e
nt
i
a
lfo
r crea
tion of n
ew founda
tions i
s
l
im
i
t
e
du
n
l
e
ss th
i
sf
e
d
e
r
a
ll
awc
a
nb
ec
h
a
n
g
e
d
.
D
.
	

Y
e
a
r 1984 a
n exc
iting t
im
et
obe l
i
v
i
ng in U
n
i
t
e
dS
ta
tes,
a
n
dM
i
c
h
i
g
a
n.
1
.
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a
r
to
fr
e
a
lc
h
a
l
l
e
n
g
e
,i
nm
yv
i
ew
, is to c
o
n
t
i
n
u
e
n
a
t
i
o
n
'
smov
em
ent t
ow
a
r
dr
e
a
s
s
e
r
t
i
n
gsoc
ia
lim
p
o
r
t
a
n
c
e
,
a
n
dp
o
t
e
n
t
i
a
l
,f
o
rp
r
i
v
a
t
ei
n
i
t
i
a
t
i
v
e-through
c
o
n
t
r
i
b
u
t
i
o
n
so
f ti m
ea
n
de
f
f
o
r
tb
yi
n
d
i
v
i
d
u
a
lc
i
t
i
z
e
n
s
,
c
o
r
p
o
r
a
t
i
o
ns
,f
o
u
n
d
a
t
i
o
ns, a
n
di
n
d
e
p
e
n
d
e
n
tn
o
n
p
r
o
f
it
o
r
g
a
ni
z
a
t
i
o
n
s
.

2
.

~	
~ t
a
xl
aw

pr v~ t at ve
3
.
	 A
le
x
i
sdeTo
cqu
e
v
i
l
l
ec
omm
ent
e
dab
o
u
t Am
e
r
i
c
a
n
s mo
re
t
h
a
n 150 yea
r
s ago: lithew
e
a
l
t
ho
ft
h
i
s dem
o
c
r
a
t
i
c
soc
ie
ty s
e
em
s to bem
e
as
u
r
e
dby the qu
a
l
i
t
yo
ff
u
n
c
t
i
o
n
s
p
e
r
f
o
rm
e
dby pr
i
v
a
t
e ci
t
i
z
e
n
s
.
"
4.
	 P
r
e
si
d
e
n
tR
e
a
g
a
n echoe
d sen
t
im
en
tr
e
c
e
n
t
l
y
: "You
m
e
e
t hero
es ac
r
o
s
sa c
o
u
n
t
e
r-a
n
d they're o
nb
o
t
h

24

�sid
es of t
h
a
tc
o
u
n
t
e
r.
.
.
T
hey are i
n
d
i
v
i
du
a
ls a
n
d
fam
i
l
i
e
swhose t
a
xes suppo
rt t
h
egovernm
en
t, a
n
d
o
l
u
n
t
a
r
yg
i
f
t
s suppo
r
t ch
u
r
c
h, c
h
a
rity, c
u
l
t
u
r
e,
whose v
a
r
ta
n
de
d
u
c
a
t
i
o
n
. T
he
ir p
a
t
ri
o
ti
smis quie
tb
ut
e
p
. Th
ei
r
v
al
u
e
s sus
t
a
in ou
rn
a
t
iona
l life."
de
5.
	 The P
res
i
d
e
n
tw
as s
a
y
i
n
g tha
t s
o
ci
e
ty
'
sn
e
e
d
sa
r
e

~

fu
lf
i
lled
jth
ro
ugh tax c
o
n
t
r
i
b
u
t
i
o
n
sc
oll
e
ct
e
di
nthe
rnm
e
nt
'
stax p
o
c
k
et
,
"a
n
d in thev
o
l
u
n
t
a
r
y
"gove
"priva
t
ese
ct
o
rpoc
k
e
t"o
fc
h
a
r
i
t
a
b
l
e gi
v
in
gw
hi
c
his
o
r
n
e
r
s
t
o
ne o
fo
u
rs
o
c
i
e
t
y
.
ac
6
.
	 B
u
tn
e
e
d mo
re than po
litica
l rh
eto
r
i
c in thi
sel
e
c
t
i
o
n

-

year. N
e
ed t
oi
n
s
i
s
tth
a
tgove
r
nm
e
nt polL
c
ya
n
dL
aw
b
em
ad
ec
o
n
s
i
st
e
n
tw
it
hw
ha
tw
e say w
e b
e
l
i
e
v
e.

7.
	A

~es o

ut o n

to ke
e
p inm
ind a
n
d en
co
ura
g
e
.

rand R
a
p
i
ds h
a
s show
na
l
lo
fus w
h
a
t'sposs
i
b
le w
h
e
n
8
.
	 G
c
i
v
i
cleaders, b
u
si
n
e
sses, f
o
u
n
d
a
t
i
o
n
s, a
n
d gov
ernm
e
nt
kto
g
e
t
h
e
r in
s
t
e
a
do
fa
tc
r
oss p
urposes
. Whe
nw
e
w
or

25

�real i z e t h a t t h e que stion, and t h e answer , to "Which
po cket?" is n ot nearly so importan t as wha t we can
a c h i e v e wo rking t o g e t he r .

JMR1, I

WPC : 1/11/ 84

26

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                    <text>NO HIGHER PlffiPOSE
Remarks by Dr. Russell G. Mawby
Pre si dent, W. K. Kellogg Foundation
at the Annu al Me eting Thank-you Night
of the Battle Creek Area Unit ed Commu ni t y Services
January 20 , 1971
It is a privilege for me to be a part of this Annual Meeting-Thank-you Ni ght
p rogr am.

I am grat e ful to your Prog ram Commi t t e e fo r inviting me to be wi t h

you this evening.
In asking me t o accept t h is ass i gnment , yo ur Commit tee ha s s ele ct ed a speaker
wi t h a bias ed point of v iew, f or I am fully s upport i ve a nd deepl y a pprec iat i ve
of a l l th at UCS represents .

As t he one par t i c i p ant in t he p rogr am thi s evening

wi t h no off ic ial capac ity with

ues ,

may I beg in my remarks as an un of fi ci al--

self- appo i nted , i f you please- -spokesman for th e c ommunity .

Speak i ng for all

of us i n t he Grea ter Battle Creek- Cal houn County commu nity , we ar e grateful f or
your e f f orts on b ehalf of a l l of us .

Somet imes I fear y ou hear mostly the

neg ative, with criticisms t hat are ot h er t h an con s tru ctive.

But that's the

noisy few.
As a community at large, we ar e grateful t o yo u bu sy peop le who take responsib i l it ies in our United Communi ty Se r v i ce s , to ser ve as off icers , directors,
divis ion chai rmen , c ommitt e e members , and vo lunteers in the Unit ed Fund
campaign .

With refer ence to the campa i gn , t h i s past y ear has been r egarded as

a " r ou gh ye ar " b ut i t' s ap p ropriate to r erai nd ourse lves t hat in thi s c ampaign
just c ompleted , more do l lars were r a i s ed t han ever b e fo re in th e l oc al campaign,
more peop le wer e g iver s , more workers were engag ed in t he campaign th an ev er
b efore in hi s t ory.

The s e s ignificant fa cts , in li gh t of the difficult

economic and polit ical s ituation experienced l oc al l y, vould seem to me to
represent a deg r ee of succe s s of v h i ch you a l l can be proud .

�2

Further, we are gr a t e f u l to the leaders and the staff members of the constituent
ag,encies of UC S and to the volunteer workers without whose dedicated servi c e
the programs of these agencies and or gani zat i ons would be impossible.
Foundation work we often speak of th e multiplier effect.

In ou r

Just so, in th e e f -

forts of United Community Services, the efforts of UCS leaders and staff and
agency leader s and staff are multiplied through volunteer services, in this way
touching the lives of individuals in homes and communities throughout the a r ea .
On thi s ni gh t, the entire c ommunity says to you--and through you, to all who
make poss i b le this c omprehensive ef f ort we call UCS--THANKS.

The lives of

cou ntl e s s individuals--boys a nd gi r ls , men a nd women, young and old- - h ave b e en
mad e b r ighter and richer thr ough y our effo rts .
II
As I t hink o f this group me eting tog e t he r t onigh t, a whole phi losophy of l ife
is summed up i n three words, UCS :
United :

working together

Commu ni t y :

all of us, car i ng abo ut each other

Se r v i c es :

transforming word s, ideas, convictions into helpful, u seful action

In no ot h er country of the world would one be likely to find an event like this,
for nothing is more characteristi c ally American than the fundamental precepts
of United Fund g i v i ng a nd UC S.
Firs t, t h i s is a p r i vat e effort to deal with human concerns and social needs.
It r epresents a p art o f ou r plura l i s ti c approac h to problems in Ameri ca, in which
we do not transfer al l res ponsibi liti es to gove r nme nt , but rat h er r ec ognize t he
i mportant contribution of t h e private s e ctor of ou r s ociety in serving human caus e s.

�3
As we s urvey th e history of soci al progre s s, we recogniz e that very oft en
innov a ti orein me eting human needs have b een developed through the initiative
of p r i vat e individuals and group s with their own resources.

As such innovative

efforts have succeeded, very oft en they h ave been sustained and expanded at
publi c expense.

But the initiati ng f orce was a private effort.

Se cond , ues repre sent s a vo l u ntar y effort, of our own fr e e will.

Ea ch

i ndividu21 make s his own deci si on a s to hi s contribution or role, b a s ed upon
h i s own convict ions and cons cienc e.
Third, DeS repr es ents giving, of dollars and time and tal ent.
Nowher e e ls e in t he world has th e conc ept of private voluntary g i vi ng b ee n so
well de velop ed .

Yet , as thi s Ame ric an cr ea t ion is now be i ng "export ed" to

countri e s and c ult ures around t h e world, t hose who ar e involved with t he private s e ct or here are in crea singly co n c er ned wi th c er tain tr ends t hat appear
to be developi ng.

There seems t o b e a n erosi on of volunt e e ri sm, an increasing

tendency to transfer to government responsibilities which b efore have been
met by volunt ary, p r i va t e effort.

And the r e app e a r s also t o be a tendency to

incre asingly co n s t ra i n the priva t e s ector , impo s i ng mor e r e s tricti on s and
bu r eaucrat i c re gula ti on s wh ich detr act from the cent r a l purposes and s igni f i cant cont r i b ut ions of privat e philanthropy.

The most r ec ent exampl e of this

is the Tax Reform Act of 1969, the impl i cati ons of whi ch are not y et clear,
but whi ch have significance for Foundations such as I represent and for all
private giving.
All who fee l de eply, as I do, about volunt e erism and p r i vat e phi l anthropy mus t
be con cerned and take pos i t i ve , f orceful act ion to s ee t hat privat e agenc ies

�4
continue to be vital forces , meeti ng priority needs of people in communit ies
so that these agenc ies continue to warrant c it izen confidence and support .

II I
To this end , each of you who has an offic ial r esponsib ility- -as an off icer ,
as a trustee or board member or

co~ittee

member , as a staff member , or as a

volunteer- -with DCS or any constituent agency , has been accorded by the community the responsibil ity and author ity to provide leadership for all of us
i n fulfil l ing the go al s an d potent ial of Uni t ed Fund giving .

This is a de-

mandi ng ass ignment , sometime s thankless , but in t he larger sense r eward i ng
and fulfi l l ing .
You k now better t han I t he processes r equ i si t e to s uccess i n t he goals of
united giving and United Community Services , but permit me two observations .
My first observation relate s to the tough , complex business of sett i ng
priorit i e s.

I n each agency it is abso lutely ne cess ary , in a systemat i c and

compr ehe ns i ve way , to take a hard l ook at programs .

The questions to b e asked

and answered a re not easy , i nc l ud ing s uch perplexi ng issues as who i s be ing
served, to what ends , how wel l , an d what may be alternatives, both in my
agency or elsewhere in UCS .

The business of setting priorit ies is hard to

do , for emotions run de ep .

Success i n best ser v i ng the community r equires

selfle s sne s s ; statesma ns hi p in community ser v i c e s , if y ou please ; a conscious
effort to avo id confusing ends with means ; and a concern for the whole rath e r
than a preoccupation with l e s s e r self-centered irterests .
I am sure you share my exc itement at the announcement this evening by
Mrs . Jenney of the YwCA and Mr . Sundberg of the YMCA regard ing the plans of

�,

5
thes e two organizat ions t o con sider merging their progr ams , r e s ource s, and
future.

Thi s deci si on I am sure has been r eached only after the most thorough

a nd soul -s ear chi ng a nal ys is and i s b as ed upon a co nv i ction by the e nl i ghtened
l eadership of these two org anizations that t he inter ests of t he total commu ni t y
can be b e s t ser ved in thi s way.

I co ng rat ul a te th em on t his st at esmanl i k e

a cti on and wi sh th em su c c es s i n thi s e f f or t .
In addition to prior ity sett ing wi t hi n each a gency , the United Community
Servic e s has t hi s r e s ponsibility i n th e per sp e ctive of t h e l ar g er communi ty.
The setting of pri or ities requi res difficult dec i sions and involves some r isks.
I t' s much easi e r t o comp lete a pri orit y of needs st udy t ha n to i mpleme nt t h e
r e commen dati on s r e s ult i ng therefrom .

I am sure you a re fo l lowing with int er e s t

t h e co ur ageous effor t s in Detro i t to r edire ct en erg ie s a nd r eall ocat e r es ources to me e t t he h i gh e s t p rior ity ne e ds of the Detroit community .

The

Michi gan Unit ed Fund j ust now is in th e middl e of a se lf- s t udy e f f ort , co ncerning itsel f with t he s it uat ion today and t he r equi r eme nt s for suc cess in
t he f ut ur e .

I n thi s ve i n I comme nd t o you f or y ou r t ho ug ht f ul co n s i de rat i on

t he s t a t eme nt s in the Annual Report s of t he President a nd t he Division Chairmen
of our UCS.
I am convinced that our community wi ll expand th e ir support of ou r United
Commu nity Se rvi ces (1) as the community un der s t and s the needs of t h e community
and t h e r eali s t i c plans of UCS to meet those need s and (2) as the community has
growi ng confi dence that ea ch do l l ar i s sh epherded careful ly and wi s ely sp ent .
Earl ier I made refer en ce t o t he priva t e sec t or in prov iding l eaders h i p t o
the pub l ic s ec t or in program i nnova tions to meet huma n needs .

I would submit

t h at the private sector in l ike fa sh i on can show th e way in the ar ea s of

�6
priority setting and accountability as well.

Perhaps the successful experience

of UCS and its constituent agencies in this difficult process can be transferrable to our public institutions.
My second observation relates to the challenge of keeping UCS truly united.
United effort is particularly trying in times of stress--on budgets, on
emotions, on traditions.

It's easy to be united when every answer can be

yes; it's much more difficult to work together when resources are limited
in relation to budget requests and program aspirations.
United Community Services is probably the best, certainly the most durable,
example of joint effort in our community.

Too seldom are we able to put

aside arbitrary political boundaries and provincial interests to work together to common ends.

We need more of this in our community, in every phase

of our social, economic, and political life.

Perhaps UCS again, as it con-

tinues to be successful in welding community energies to serve common goals,
can chart the way for further cooperative undertakings in the Greater Battle
Creek Area to the mutual benefit of all.

IV
I was delighted to see the New Year's Day editorial in the Enquirer and News.
Those who read it will recall the statement entitled, "Our Town Needs an
Epidemic of Wellness.,r

In this statement the editor reminded us of the tre-

mendous resources and assets we have in our local community, what a great place
in fact in which to live.

Too often these days we somehow seem to be pre-

occupied and overly conscious of the negative influences and we need to look
at the plus side of the ledger to keep proper perspective.

�7
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�</text>
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                    <text>MICHIGAN COMMUNITY COLLEGE
TELECOMMUNICATIONS NETWORK
REMARKS BY
DR. RUSSELL G. MAWBY
W. K. KELLOGG FOUNDATION
JANUARY 22, 1990
GOVERNOR BLANCHARD, PRESIDENT SYKES, DR. SANDERS, LADIES AND
GENTLEMEN, IT IS TRULY AN HONOR TO BE PART OF THE LAUNCHING OF THE
MICHIGAN COMMUNITY COLLEGE TELECOMMUNICATIONS NETWORK.

IT SEEMS

INCREDIBLE -- ALMOST MAGICAL -- THAT PARTICIPANTS IN THIS TELEPRESS
CONFERENCE ARE ASSEMBLED NOT JUST HERE AT LANSING COMMUNITY COLLEGE,
BUT ALSO AT THE 28 OTHER COMMUNITY COLLEGES IN MICHIGAN.

THE FACT

THAT THIS IS HAPPENING MAKES THIS A GREAT DAY FOR MICHIGAN -- NOT JUST
FOR HIGHER EDUCATION IN OUR STATE -- BUT FOR ALL OF OUR CITIZENS.
THROUGHOUT HISTORY, IN EVERY CIVILIZATION, DISTANCE AND TIME HAVE BEEN
OUR MASTERS.

FOR EXAMPLE, MORE THAN 2,000 AMERICAN AND BRITISH

SOLDIERS DIED IN THE BATTLE OF NEW ORLEANS -- AND TRAGICALLY, FOR THE
WAR HAD ACTUALLY ENDED TWO WEEKS PREVIOUSLY.

HAD COMMUNICATION

BETWEEN EUROPE AND AMERICA BEEN SWIFTER IN 1815, THOSE MEN WOULD NEVER
HAVE GONE TO BATTLE.
OUR TECHNOLOGY HAS IMPROVED ALMOST BEYOND BELIEF IN THE INTERVENING

175 YEARS, BUT THERE ARE STILL PARTS OF THIS NATION -- STILL PARTS OF
MICHIGAN -- WHERE THE STATE OF COMMUNICATIONS MORE CLOSELY RESEMBLES

1815 THAN 1990.

IN MANY COMMUNITIE S AND FOR MANY INDIVIDUAL S,

�2

ACCESS TO COMMUNICATIONS AND TO THE WORLD IT OPENS UP, IS PRACTICALLY
NON-EXISTENT.

IN A WORLD IN WHICH THE ONLY CONSTANT IS CHANGE,

ISOLATION FROM COMMUNICATIONS CAN BE A TERRIBLE HANDICAP.
THAT IS WHY THE W. K. KELLOGG FOUNDATION REGARDS THE MICHIGAN
COMMUNITY COLLEGE TELECOMMUNICATIONS NETWORK AS SO IMPORTANT, AND SO
EXCITING.

THE FIRST THING THAT IMPRESSED US WHEN THE PROPOSAL WAS

FIRST DISCUSSED WITH US WAS THE FACT THAT IT DID NOT SEEK TO DUPLICATE
WHAT ALREADY EXISTED.

IT COMPLEMENTS, RATHER THAN COMPETES WITH, THE

MICHIGAN INFORMATION TECHNOLOGY NETWORK, WHICH WAS ESTABLISHED BY A
MAJOR GRANT FROM THE STATE OF MICHIGAN.

"MITN," AS IT IS CALLED,

LINKS MICHIGANS "BIG 4" RESEARCH UNIVERSITIES:

MICHIGAN STATE

UNIVERSITY, THE UNIVERSITY OF MICHIGAN, WAYNE STATE UNIVERSITY, AND
MICHIGAN TECHNOLOGICAL UNIVERSITY.
WE WERE EVEN MORE IMPRESSED BY THE SPIRIT OF COLLABORATION BETWEEN
MITN AND THE MICHIGAN COMMUNITY COLLEGE TELECOMMUNICATIONS NETWORK.
THE MICHIGAN STRATEGIC FUND, WITH WHICH WE HAVE WORKED IN THE PAST AND
FOR WHICH WE HAVE GREAT REGARD, IS JUST NOW CONSIDERING A REQUEST FROM
MITN IN THE AMOUNT OF $8 MILLION.

IF THIS REQUEST IS APPROVED, MITN

HAS PLEDGED TO GRANT $750,000 OF THAT ASSISTANCE TO THE MICHIGAN
COMMUNITY COLLEGE ASSOCIATION SO THAT MCCA CAN PURCHASE A MOBILE
UPLINK.

THIS IS A KEY PIECE OF THE PROJECT.

NONE OF MICHIGAN'S

COMMUNITY COLLEGE S CURRENTLY HAVE UPLINK CAPABILITY; IF THE REf)UE ST IS
APPROVED, ALL 29

�3

WILL HAVE IT!

THIS MOBILE UPLINK WILL MAKE IT POSSIBLE TO ORIGINATE

PROGRAMMING FROM ANY POINT IN THE STATE THAT CAN BE REACHED BY ROAD.
THIS WILL BE ANOTHER SUPERB EXAMPLE OF COLLABORATION BETWEEN THE STATE
OF MICHIGAN, THE MICHIGAN STRATEGIC FUND, AND THE INSTITUTIONS OF
HIGHER EDUCATION IN OUR STATE.
THE KELLOGG FOUNDATION'S INVOLVEMENT WITH THIS PROJECT BEGAN IN 1988,
WHEN OUR LATE PROGRAM DIRECTOR, DR. PETER ELLIS, BEGAN WORKING WITH
CONNIE JULIUS, THE DIRECTOR OF TELECOMMUNICATIONS OF THE MICHIGAN
COMMUNITY COLLEGE ASSOCIATION, TO DISCOVER THE BEST WAY IN WHICH THE
FOUNDATION COULD BE HELPFUL.

SINCE PETE'S DEATH, DR. JOEL OROSZ OF

OUR STAFF HAS ASSUMED THIS RESPONSIBILITY.

THE BEST WAY FOR THE

FOUNDATION TO BE HELPFUL, IT TURNED OUT, WAS (IN DR. ELLIS'S WORDS),
TO uHURRY HISTORY ALONG. u ALL OF MICHIGAN'S 29 COMMUNITY COLLEGES
HAVE uSATELLITE RECEIVE u CAPABILITY . . IF THE MICHIGAN STRATEGIC FUND
IS ABLE TO MAKE, BY WAY OF MITN, THE GIFT OF THE MOBILE UPLINK, THE
COMMUNITY COLLEGES WILL SOON HAVE THE ABILITY ALSO TO ORIGINATE
PROGRAMS.

IN SHORT, THE BASIC HARDWARE WILL BE IN PLACE.

WHAT IS

NEEDED NOW IS SUPPORT FOR PEOPLE TO MAKE THE MOST OF IT.
So THE KELLOGG FOUNDATION AND THE MICHIGAN COMMUNITY COLLEGE
ASSOCIATION HAVE ENTERED INTO A PARTNERSHIP TO DO JUST THAT.

AND I AM

PLEASED TO ANNOUNCE THIS MORNING A FOUNDATION COMMITMENT OF $3 MILLION
TO ENABLE THESE PLANS TO MOVE FORWARD.
PIECES.

THIS IS A PARTNERSHIP IN TWO

THE FIRST IS A GRANT TO MCCA OF $500,000 OVER FIVE YEARS TO

PROVIDE OPPORTUNITIES TO ENHANCE THE SKILLS OF THE PEOPLE WHO
IMPLEMENT TELECOMMUNICATIONS PROJECTS ON EACH CAMPUS.

THROUGH THIS

�4

SUPPORT, MCCA WILL BE ABLE TO PROVIDE OPPORTUNITIES FOR CONTINUING
EDUCATION AND PROFESSIONAL ADVANCEMENT TO THE PEOPLE WHO MAKE
TELECOMMUNICATIONS WORK THROUGHOUT THEIR NETWORK.

THESE FUNDS WILL

ALSO ALLOW MCCA TO MONITOR AND AID IN THE EVALUATION OF
TELECOMMUNICATIONS ACTIVITY AT ALL MEMBER CAMPUSES.
THE SECOND PORTION OF KELLOGG FOUNDATION SUPPORT IS A BLANKET
APPROPRIATION OF $2,500,000 WHICH WILL BE MADE, OVER FIVE YEARS,
DIRECTLY TO MICHIGAN'S COMMUNITY COLLEGES ON A COMPETITIVE BASIS.
THERE WILL BE THREE TYPES OF GRANTS MADE FROM THIS APPROPRIATION:
FLAGSHIP GRANTS
THESE WILL SUPPORT PROJECTS TO ENHANCE THE EFFORTS OF ONE OR
MORE COMMUNITY COLLEGES TO IMPROVE THEIR SERVICES ON A
REGIONAL OR STATEWIDE BASIS . . THE GRANTS WILL BE PARTICULARLY
TARGETED TOWARD UNDERSERVED AREAS.

A TOTAL OF $400,000 PER

YEAR FOR EACH OF FIVE YEARS IS EARMARKED FOR THESE MAJOR
GRANTS.
VENTURE GRANTS
THESE WILL PROVIDE, AS THE NAME IMPLIES, "VENTURE CAPITAL" TO
COMMUNITY COLLEGES THAT HAVE CHALLENGING AND CREATIVE IDEAS
FOR THE USE OF TELECOMMUNICATIONS, BUT LACK THE RESOURCES TO
MAKE THE INITIAL INVESTMENT.

EACH GRANT WILL BE FOR ONE YEAR,

AND $50,000 ANNUALLY WILL BE ALLOCATED FOR SUCH GRANTS OVER
THE FIVE YEARS OF KELLOGG SUPPORT.

�5

BOOSTER

GRANT~

THESE WILL PROVIDE, AS THE NAME IMPLIES, A TIMELY uBOOST u FOR

A PROMISING PROGRAM, IN ORDER TO BRING IT TO COMPLETION
SOONER, AND HOPEFULLY BETTER.

EACH ALSO WILL BE FOR ONE-YEAR,

AND $50,000 ANNUALLY WILL BE ALLOCATED OVER THE FIVE-YEAR
PERIOD.
FOR ALL THREE TYPES OF GRANTS, THE APPLICATIONS WILL BE SCREENED BY A
TELECOMMUNICATIONS EVALUATION COMMITTEE, APPOINTED BY MCCA, AND
COMPOSED OF COMMUNITY AND CIVIC LEADERS AND TECHNOLOGY PROFESSIONALS.
THEY WILL SET CRITERIA, AND NOMINATE A LIST OF FINALISTS TO THE
KELLOGG FOUNDATION.

THE FOUNDATION WILL THEN MAKE THE FINAL

DETERMINATIONS FOR FUNDING.
ALL OF THE PROJECTS THAT THE FOUNDATION SUPPORTS IN THIS INITIATIVE
WILL BE ASSESSED BY IMPARTIAL THIRD-PARTY EVALUATORS, AND THE LESSONS
LEARNED WILL BE SHARED WITH THOSE WHO STAND TO BENEFIT FROM THEM.

IT

IS OUR HOPE THAT THE COMMUNITY COLLEGES WILL DISCOVER WAYS IN WHICH TO
MOVE THEIR DEVELOPMENT IN TELECOMMUNICATIONS FORWARD RAPIDLY.

�6

WHILE WE ARE SPOTLIGHTING TELECOMMUNICATIONS THIS MORNING, WE MUST
REMIND OURSELVES THAT TELECOMMUNICATIONS IS IMPORTANT ONLY TO THE
EXTENT THAT IT IMPROVES THE LIVES OF PEOPLE.

IF THIS PARTNERSHIP CAN

DELIVER NEEDED INFORMATION, IN A TIMELY MANNER, TO THOSE IN THE INNER
CITY AND IN RURAL AREAS, AND TO OTHERS WHO HAVE NOT BENEFITED FROM THE
INFORMATION REVOLUTION, THEN IT WILL BE A SUCCESS.

AND IT WILL PROVE

AGAIN THAT MICHIGAN WORKS BEST WHEN ITS GOVERNMENT, ITS INSTITUTIONS
OF HIGHER EDUCATION, AND ITS FOUNDATIONS WORK TOGETHER.
THANK YOU AND GODSPEED TO ALL OF YOU IN YOUR IMPORTANT WORK.
RGM/LPT0335C

�</text>
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                    <text>PHILANTHROPY AND VOLUNTEERISM: AMERICA'S HIDDEN RESOURCE

An Address Delivered at Calvin College for the January Series,
January 25, 1989

by

Russell G. Mawby
Chairman of the Board and Chief Lxecutive Officer

w.

K. Kellogg Foundation

' r&lt;.

I

It is always a good fe eling to come oack home to Grand Rapids.

I do

not exaggerate when I say "home", for I grew up on my parents fruit
farm just outside of the city, near where the Robinette Orchards are
today.

It is a pleasure always to be on the beautiful campus of

Calvin College.

I well remember the relocation of the College to this

site, and I have watched with admiration and appreciation as the
College has grown from a modest stature to become one of the finest
liberal arts colleges in the nation.

Calvin has long stood for an

excellent education i nformed by a str ong sense of moral v alues.
a marvelous heritage and tradition, and one in which you can take
great pride.

It is

�2

II

As Dr. Van Ham mentioned, my advanced training is in agricultural
economics, and my first professional position was a professorial
appointment.

In fact, when I left Michigan State University to join

the Kellogg Foundation, I well remember that one of my colleagues
observed that I was trading in my academic robe for a foundation
garment.

Although I have not been in the classroom for many years, my

early training will show, for I am going to give &gt;ou all a quiz.

What

does Calvin College have in common with the following organizations:
the Metropolitan

~Iuseum

of Art, the Mormon Tabernacle Choir,

Butterworth Hospital, the National Association for the Advancement of
Colored People, and the American Red Cross?

That is a tough question, and perhaps the best way to answer it is
through a process of elimination.

These organizations are not part of

any governmental body and not a part of any profit-making business.
Therefore, if they are not from the government sector, and not from
the business sector, they must be from a third sector of society.
Organizations in this third sector are generally private, not for
profit, and usually operate in the public interest.

They operate, for

the most part, independently of the government or profit-making
companies, and are themselves supported by money given from donors and
by the time and talent of volunteers.

�3

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6
.
	

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�6

In fact, it is impossible for us not to be involved with the sector.
We are involved as users and donors, as professionals and as
volunteers.

It is an essential part of everyone's life.

The sector

can, in a sense, be all things to all people because of its incredible
diversity.

Its organizations form a mind-boggling variety.

its constituent entities are polar opposites:

Some of

the National Rifle

Association and Hand Gun Control, Inc.; Right to Life and Planned
Parenthood.

Their diversity helps to protect our country's pluralism,

and our liberty.

The sector is the home for many of the causes in which we believe.
Its organizations feed the hungry, provide shelter for the homeless,
care for the ill, and fight for basic human rights.
some of our most cherished freedoms:

They safeguard

religion, speech, and assembly.

Moreover, America's third sector is the envy of the world.

In no

other nation is private, voluntary action for the public good
practiced to such an extent.

In fact, some nations, such as Japan and

Italy, are deliberately attempting to stimulate the formation of a
third sector in their countries.

Individuals are the life blood of America's third sector.

Seventy-two

percent of its support comes directly from individuals through
philanthropy and volunteerism.

Without these gifts of money, talent,

and time, the sector would not be able to function.

�7

I
I
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G
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2
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A
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sa r
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t
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h
a
np
e
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p
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e
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.

3
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S
u
c
ce
s
s-w
e o
f
t
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n take f
o
rg
r
a
n
t
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h
a
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h
ich wo
r
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s and is
a
lw
a
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st
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e
r
e
. W
h
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l
e w
e he
a
rd
a
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yo
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r
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ft
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governm
ent a
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u
to
f

�8

T
h
i
si
n
v
i
s
i
b
i
l
i
t
yh
a
sv
e
r
yr
e
a
lcon
s
equ
en
c
e
sf
o
rt
h
et
h
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r
ds
e
c
t
o
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n
t
h
el
a
r
g
e
rs
o
c
i
e
t
y
. Fo
r ex
amp
l
e
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h
et
h
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r
ds
e
c
t
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ri
sl
e
f
to
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t
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t
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a
s
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o
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l
e
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f
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nt
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ewo
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ld o
fe
d
u
c
a
t
i
o
n
. M
cGu
f
f
ey
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s
r
e
a
d
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su
s
ed t
ot
e
a
c
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h
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t
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e
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fc
h
a
r
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yand o
fv
o
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r
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,b
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t
no l
o
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r
. H
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c
h
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a
c
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,wh
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ch w
a
s n
o
tm
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e
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en
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ed
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t
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e
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fg
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n
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ey
.
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ew
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r and f
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rdo sonow
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e

s o
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s

a
dm
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u
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yo
f
f
e
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da m
a
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e
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e
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r
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n
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a
p
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c
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ow b
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round t
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n
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e
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t
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o
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i
r
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f Am
e
r
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c
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s a
r
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aw
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r
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h
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cd
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t
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. L
e
s
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h
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e
h
a
l
fo
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h
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l
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b
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e
d
i
nt
h
e1988 p
r
e
s
i
d
e
n
t
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a
le
l
e
c
t
i
o
n
. We t
endt
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eth
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s
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b
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a
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n
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�9

S
e
cond
,p
e
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p
l
ew
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o wo
rk f
o
ro
rm
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ag
e n
o
n
p
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o
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sa
r
en
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t
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r
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od
o so i
ns
c
h
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o
l
s
. C
e
r
t
a
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n
l
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om
eo
ft
h
et
e
c
h
n
i
q
u
e
so
f
m
an
ag
em
en
t
,
a
r
e g
e
n
e
r
i
c
;t
h
e
r
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o
r
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s o
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s
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n
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dm
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n
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t
r
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t
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ld b
eh
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p
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er
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t
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o
rt
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r
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o
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to
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n
i
z
a
t
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o
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s
. O
nt
h
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h
e
rh
and
, how
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e
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ti
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l
e
a
r
t
h
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tm
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ing a n
o
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t
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o
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sm
u
c
h d
i
f
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e
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rom
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o
r
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nt
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et
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tt
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r
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sa v
e
r
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sa r
e
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l
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c
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r
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r
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n
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h
e
r
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r
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a
td
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~

t
h
eh
a
r
dw
ay

and a l
o
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n
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a
r
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k
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s m
a
d
e by t
h
i
r
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e
c
t
o
ro
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n
i
z
a
t
i
o
n
s
.

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h
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r
d
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l
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c
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a
k
e
r
sn
e
ed t
ok
n
ow mo
r
e a
b
o
u
tt
h
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e
c
t
o
r
. In t
h
el
a
s
t
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i
g
h
ty
e
a
r
s
, Cong
r
e
s
sh
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sm
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ag
ed t
os
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r
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h
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c
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r
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yc
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ck o
ng
r
a
n
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th
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nt
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r
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o
rth
emt
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r
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mon
ey t
h
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o
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g
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cht
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sg
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f
tshops
a
l
e
sby t
h
eim
p
o
s
i
t
i
o
no
f an
u
n
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e
l
a
t
e
db
u
s
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n
e
s
s in
com
et
a
x
. I
fCong
r
e
s
sm
en and o
t
h
e
rp
o
l
i
c
ym
a
k
e
r
s
kn
ew mo
r
e a
b
o
u
tt
h
es
e
c
t
o
r
,p
e
r
h
a
p
st
h
e
ywou
ld n
o
tp
l
a
c
e su
ch
o
b
s
t
a
c
l
e
si
ni
t
sp
a
t
h
.

�10

With regard to education about the third sector, there are two great
needs:

1.	

General education about philanthropy, volunteerism and
non-profit initiative.

All students should be trained to

appreciate and to participate in philanthropy and volunteerism
in order to improve the quality of our life.

2.	

Training of practitioners: pre-service, in-service, and
graduate.

What are the colleges and universities doing now?

To their credit,

colleges and universities are beginning to meet these needs.

Over the

past two years, the Association of American Colleges, with major
assistance from the Kellogg Foundation, has awarded $240,000 to 16
colleges and universities across the country to start classes on
philanthropy.

These courses all have experiential components, and

whenever possible they have attempted to go beyond the bounds of a
single class in order to infuse these concepts from many areas of
study across the curriculum.

Since 1978, 19 centers have been founded on university campuses across
the nation to teach and conduct research about philanthropy and
volunteerism.
Duke.

The first was at Yale, and one of the newest is at

The offerings of these centers vary, but most specialize in

research, and many offer graduate degrees.

�11

Ina
d
d
i
t
i
o
n
, twoM
i
ch
ig
an c
o
l
l
e
g
e
sh
av
em
a
d
e good b
e
g
i
n
n
i
n
g
si
n
t
r
a
i
n
i
n
gt
h
e
i
rs
t
u
d
e
n
t
si
np
h
i
l
a
n
t
h
r
o
p
yand v
o
l
u
n
t
e
e
r
i
sm
. H
i
l
l
s
d
a
l
e
C
o
l
l
e
g
e
,w
i
t
ht
h
ea
i
do
fa g
r
a
n
tf
rom t
h
eK
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l
logg F
o
u
n
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t
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o
n
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s
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aun
ch
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o
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r
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rC
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r
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c
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pP
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am
. A
l
l in
com
ing
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t
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e
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g
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l
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o
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n
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t
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o
n
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egun a p
rog
r
am
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t
r
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s
s
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n
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n
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r
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c
t
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o
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e
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e
en c
ampu
s and commun
i
ty
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h
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ti
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c
l
u
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e
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commun
i
ty fo
rum
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o
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r
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nt
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r
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fv
o
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sm
,
and a n
o
n
p
r
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f
i
ts
e
r
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c
ec
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n
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ri
ndown
town A
l
b
i
o
n
. A
l
lo
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s
e
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f
o
r
t
sh
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eb
egun t
oc
l
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et
h
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ap
.

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eq
u
e
s
t
i
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ni
s
,wh
a
t s
h
o
u
l
d

~

b
e do
ing
? I amn
o
ts
u
r
et
h
a
tI

c
an an
sw
e
rt
h
a
tw
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t
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r
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t you
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d
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. Bu
t Ic
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tC
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h ar
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c
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ce
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e
n
c
e
and s
e
r
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c
et
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i
ty and t
om
ank
ind
, C
a
l
v
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nh
a
sm
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c
h tob
e
p
roud o
f
. You
r t
r
a
d
i
t
i
o
no
fs
e
r
v
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c
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row
so
u
to
fag
r
e
a
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e
l
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g
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t
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e
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o mo
r
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, p
e
r
h
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r
e
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t
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fs
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d
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n
tv
o
l
u
n
t
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r
s
.

�12

Ac
l
a
s
son p
h
i
l
a
n
t
h
r
o
p
ya
n
dv
o
l
u
n
t
e
e
r
i
smm
i
g
h
t b
en
i
c
e
,b
u
tt
h
a
tw
o
u
l
d
i
s
o
l
a
t
et
h
e
s
ev
i
t
a
ls
u
b
j
e
c
t
si
na s
i
n
g
l
ec
o
r
n
e
ro
ft
h
ec
u
r
r
i
c
u
l
um
. I
t
w
o
u
l
db
eb
e
t
t
e
rt
oi
n
f
u
s
et
h
e
s
ec
o
n
c
e
p
t
st
h
r
o
u
g
h
o
u
tt
h
ec
u
r
r
i
c
u
l
um
,
a
n
da
g
a
i
np
e
r
h
a
p
sy
o
ua
r
ea
l
r
e
a
d
yd
o
i
n
gs
o
. Ic
a
n
'
th
e
l
pb
u
tt
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�14
What should all of us as a society be doing?
course, is giving our time and money.
a national standard

The easy answer, of

But how much of each?

we should all become "fivers."

There is

As part of its

"daring goals for a caring society", INDEPENDENT SECTOR has set a
benchmark for generosity: five hours per week and five percent of your
income.

Where?

Your school.

human service agency.

Your church.

Your city.

Your arts organization.

Your club.

Your local

All need your time and

your money.

Why?

If all the givers stop giving, we could never replace the money

by taxation.

If all the volunteers stopped volunteering, all of the

taxes we could muster would fail to restore what they provide.

Volunteers and givers are America's hidden resources, as precious as
oil or gold.
sustaining it.

They have built American civilization, and they are
What difference can one person make?

Plenty.

Research has shown, for example, that just one caring adult can be the
difference between success and failure for young children.

A single

volunteer cannot change all of the world, but can change a small part
of it.

�15

IV

I find Erma Bombeck to be a bit much sometimes, but several years ago
she wrote a very moving account of what the world would be like
without volunteers.

She said:

"the schools were strangely quiet,

with no field trips, no volunteer aides on the playground or in the
classrooms ... as were the colleges where scholarships and financial
support were no more.
died.

The flowers on church altars withered and

Children in day nurseries lifted their arms but there was no

one to hold them and love.

Alcoholics cried out . j ? despair, but no

one answered, and the poor had no recourse for health care or legal
aid.

But the saddest part of the journey was the symphony hall which

was dark and would remain that way.

So were the museums that had been

built and stocked by the volunteers with the treasures of our times.
The hospital was quiet as I passed it.
flowers, and voices.
laughter.

Rooms were void of books,

The children's wing held no clowns ... no

The reception desk was vacant.

like a tomb.

The home for the aged was

The blind listened for a voice that never came.

infirm were imprisoned by wheels on a chair that never moved.

The
Food

grew cold on trays that would never reach the mouths of the hungry.
All of the social agencies had closed their doors, unable to implement
their programs of scouting, recreation, drug control, Big Sisters, Big
Brothers, ¥W, YM, the retarded, the crippled, the lonely, and the
abandoned.

The health agencies had a sign in the window,

'the search

for cures for cancer, muscular dystrophy, birth defects, multiple
sclerosis, emphysema, sickle cell anemia, kidney disorders, heart
diseases, etc., have been cancelled due to lack of interest. '"

�16
All that stands between us and the chilling world envisioned by Erma
Bombeck is that line of people who care enough to give their money and
their time, their talents, and their hearts.
that line.

Give whatever you can.

And we should all join

What you get back is immeasurable.

It is easy to sometimes deplore the role of the individual in changing
large societal problems.

But I would remind you that only people are

important and that only people can make a difference.

I often

remember a few lines that I learned in school right here in Grand
Rapids:

"I am only one but I am one; I can I t do ('".erything, but I can

do something; what I can do I ought to do; and what I ought t o do, by
the grace of God I will do."

If each of us will do what we c an and

ought to do in the various roles of life, we will be doing our bit to
better the human condition in our time in the world.
can anyone seek?

JJOfrglll7N

I wish you all Godspeed.

What better goal

�</text>
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                  <elementText elementTextId="450506">
                    <text>-

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�- 7 -

effi cient and more effective in using limited resources and in mobilizing
local leadership.

II

Observation

3

collaborations.

concerns

the

increasing

rhetoric . about

('

public/private

We hear it from the President, members of congress, our

governors, and many of us.

Such co ll a bo r a t i on of privat e philan thropy with public ins titutions and
programs is going on in all of our communities, to the advantage of all.

The best observations tend to be at the community level -- in education,
child

care

and

living for

child

the elderly,

abuse

prevention,

substance

abuse,

intergenerational initiatives,

independent

the cultural and

performing arts, and a host of other examples.

A concern that I would share with you is that, unless we are careful in
such collaborative efforts, they will, in a sense, be "one-way."

Public

officials are anxious to mobilize and ' direct private resources to "their
chosen objectives."
philanthropy
available
relates

in

for
to

the

They are not always anxious to be helpful to private

addressing

such

philanthropic
treatment

of

deliberations still underway.

concerns

purposes.

The

charitable

increasing
current

the

resources

evidence

contributions

in

the

of

this
budg et

While rhetori c on beha lf of phil a nthro py ,

charit able contributions, an d vo Lun t e e r i
taken are usually erosive,

as

invasive,

s tu

i s usuall y effus i ve,

ac t io ns

re strictiv e, and discour aging.

In

our various legislat ive skirmishes at the nat ional level sin ce 196 9, we
usually count success in terms of limited losses rather than real gains.

�- B -

I think our continuing approach should be to be cooperative with public
institutions and organizations, but to be cautious and not be coerced.

Observation 4 concerns the dichotomy between the nature of the problems
which concern us and the soluti ons we devise.

The problems of concern to society tend to be complex, multidisciplinary,
overarching,

pene trating,

a n d permeating.

Each of us can make our own

list -- inflation, K-12 and higher education, home care for the elderly,
groundwater, environmental quality, job generation, peace.

To the contrary, the solutions
tend

to

be

narrow,

most often devised to address such issues

discipline-

or

profession-oriented

and

biased,

simplistic, and inadequat e to the task.

A major contribution of philanthropy in addressing societal needs can be
to

encourage

and

demonstrate

programs

which

are

comprehensive,

collaborative, and provide continuity.

I

Observation 5 concerns

the Qersistent

reluctance

to

face

facts

and

to

deal with reality.

This is a somewhat human c ha r ac t e r i s tic -- a resist anc e t o ch a n ge, when

we are comfortable with that which we kn ow.

Sometimes, ev en when

the eviden ce is overwhelming, both individuals and

their institutions are reluctant

to respond.

It is a

most areas of human concern, we know better than we do."

truism that "in
Think only of

�- 9 -

the areas which may be of special interest to you:

substance abuse, K-l2

education, and health ca re.

For example, if we think of child development in the early years, we know
that age five is too late for societal concern and intervention, yet most
youngs ters

and mos t

communi ties

pr e-school

programs

of

elementary

years

are

high
most

lack

comprehensive

quality.
important

The
and

early childhood and

evidence
that

is

drop-out

clear

that

the

can

really

be

pred icted by grades six or seven.

Yet,

we

persist

starving

the

te acher will

in

accrediting

elementary
t ell

you

our

years

that

it

schools

whenever
takes

the

at

the

resources
first

high
are

school

level,

limited.

Every

three months

of

the new

school year to catch up to where students were when school ended in
spring,
the

yet we persist in having a

summer

months

a

th e

t h r ee - mon t h break in learning durin g

school-year

model

established

by

an

agrarian

Pennsylvania

recently

society nearly two centuries ago.

In

the

matter

commented,

of

penal

reform,

the

"It costs $24,000 a year

Governor
to keep a

of

person in

the st at e

p en,

but only $8,000 a ye ar at Penn State."

We as a society,

through our institution s and org anizati ons, must put

better

which

use

ca t a l ys t .

that

is

already

kn own.

Phil anthropy

c an

be

a

to
ke y

�- 10-

/
1
o ~

II=1
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on

t
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s
u
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p
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an s
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f
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s
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a
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c
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dw
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h
e
i
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s
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gt
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p
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.

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, and c
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s
.

�</text>
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o
n
so
ft
h
eh
i
g
h
e
s
to
r
d
e
r and

~

g
r
e
a
t
e
s
ts
o
c
i
a
land e
conom
i
cs
i
g
n
i
f
i
c
a
n
c
e
,a p
r
o
d
u
c
to
ff
a
rml
e
a
d
e
r
s
h
i
p
,r
e
p
r
e
s
e
n
t
e
da con
c
e
rn f
o
rmo
r
e t
h
a
nj
u
s
tf
a
rmpr
o
d
u
c
ti
o
nand
m
an
ag
em
e
r
r
t ~ a con
c
e
rn f
o
rt
h
ef
'a
r
rne
r,h
i
sf
am
i
lyandh
i
sc
omm
u
ni
t
y
a
sw
e
l
l
.

v
.
	 Change has been a cha
r
a
c
t
e
r
i
s
t
i
co
ft
h
ec
e
n
t
u
r
y
.

An Ame
r
i
c
a
nP
r
e
side
n
t

on
c
es
a
id
"
'
:
'
-"Th
e dogm
a
so
ft
h
eQu
i
e
tp
a
s
ta
r
e in
ad
eQu
a
t
et
o~

s
t
o
rmy

:p
r
e
s
en
t
.
.
.
A
so
u
rc
a
s
ei
sn
ew
, somu
s
t w
et
h
i
n
kan
ew anda
c
tan
ew
.
" T
he
P
r
e
s
i
d
e
n
t wa
s Ab
r
ah
amL
i
n
c
o
l
n
,t
h
et
im
ew
a
s 1862
.
q
n
c
eGov
ern
o
r Me C
'n
n
e
;g
jg
ped the
e4
:Ag
Ii
c
a
l
Lme,

~

ef
iB
:
l
"
l
:ge
s

bj"

9
s
t
.a
:
a3
:
i
-eb
i
'
i
'
t
g=b
h
:
l
:
sC
t&gt;

eg
e

AmQng
.t
h
em
:•

1
.
	 Ou
r
sw
a
s t
h
e
nan a
g
r
a
r
i
a
ns
o
c
i
e
t
y
,j
u
s
ton t
h
et
h
r
e
s
h
o
l
do
ft
h
e
p
r
o
c
e
s
so
fi
n
d
u
s
t
r
i
a
l
i
z
a
t
i
o
n
u
r
b
a
n
i
z
a
t
i
o
nwh
i
ch h
a
s som
a
rk
ed
ly
ch
ang
edt
h
es
t
a
t
u
so
fa
g
r
i
c
u
l
t
u
r
ei
nt
h
eso
c
i
a
e
conom
i
ccomp
l
ex
.
2
.
	 Wh
e
r
e
a
s ac
e
n
t
u
r
yago
,t
h
eC
o
l
l
e
g
eo
fA
g
r
i
c
u
l
t
u
r
ei
nmo
s
t l
a
n
d
g
r
a
n
ti
n
s
t
i
t
u
t
i
o
n
sw
a
s a dom
in
an
tu
n
i
t
,t
o
d
a
yi
so
n
l
y a mod
e
s
t
p
a
r
to
fa comp
r
eh
en
s
iv
e
,s
o
p
h
i
s
t
i
c
a
t
e
di
n
s
t
i
t
u
t
i
o
no
fh
i
g
h
e
r
e
d
u
c
a
t
i
o
n
. V
e
ry o
f
t
e
na r
a
t
h
e
ri
n
s
u
l
a
rs

~

,

n
o
ti
n
t
e
g
r
a
l
l
y

r
e
l
a
t
e
dt
ot
.h
el
a
r
g
e
ra
c
ad
em
ic and s
c
i
e
n
t
i
f
i
ccommun
i
ty
.

3
.
	 100y
e
a
r
s ago
,j
u
s
tl
a
l
i
l
l
ch
ingi
n
t
oa c
e
n
t
u
r
yo
ft
e
c
h
n
o
l
o
g
i
c
a
l
d
ev
e
lopm
en
t wh
i
ch h
a
sp
rodu
c
ed t
h
eh
i
g
h
e
s
ts
t
a
n
d
a
r
do
fl
i
v
i
n
gi
n
t
h
eh
i
s
t
o
r
yo
fm
an
.

Now
, how
ev
e
r
, ou
rs
o
c
i
e
t
yi
se
v
i
d
e
n
c
i
n
gan

i
n
c
r
e
a
s
i
n
gcon
c
e
rn f
o
rt
h
eQ
u
a
l
i
t
yo
fL
i
f
e(
n
o
tj
u
s
tt
h
eQ
u
a
n
t
i
t
y
)
a
v
a
i
.
l
a
b
l
et
oe
a
ch i
n
d
i
v
i
d
u
a
l
.

�-114
.
	 A
sa
g
r
i
c
u
l
t
u
r
a
ls
c
i
e
n
c
eh
a
sp
r
o
g
r
e
s
s
e
d
,b
e
en a s
p
e
c
i
a
l
i
z
a
t
i
o
n
and f
r
a
gm
en
t
a
t
ion.
.
.
inth
es
t
r
u
c
t
u
r
eo
fc
o
l
l
e
g
e
s and d
ep
a
r
tm
e
n
t
s
,
i
nt
h
ef
a
b
r
i
co
fr
e
s
e
a
r
c
h
,i
nt
h
eindu
s
tr
yo
ff
a
rm
ing
,i
nt
h
em
a
z
e
o
ff
a
rmo
r
g
a
n
i
z
a
t
i
o
n
s andt
h
ei
n
s
t
i
t
u
t
i
o
n
swh
i
ch s
e
r
v
ea
g
r
ic
u
l
.
tu
r
e
,
e
n
t
u
r
yago
,h
adP
r
o
fe
s
s
o
r
so
fAg
r
i
c
u
J
t
u
r
e
; now
, who look
sa
t
Ac
t
h
et
o
t
a
l
? Th
ec
l
i
c
h
e
.
.
.
"F
a
rm
e
r
sh
ave p
rob
l
em
s
,c
o
l
l
e
g
e
sh
av
e
s~.
.
i
sn
o
tw
i
thout s
u
b
s
t
a
n
c
e
.

i
:

\

�-

-- -

V
I
.
	 Tu
rn
ing nowt
ot
h
ef
u
t
u
r
e
,comm
en
tb
r
i
e
f
l
yon t
h
r
e
et
i
d
e
so
fcon
c
e
rn
wh
i
ch a
r
er
u
n
n
i
n
gandwh
i
ch s
e
emt
oh
av
es
i
g
n
i
f
i
c
a
n
c
ef
o
rt
h
er
e
s
e
a
r
c
h
and e
d
u
c
a
t
i
o
n
a
lf
r
am
ewo
rk

~

l
a
n
dg
r
a
n
ta
si
tr
e
l
a
t
e
st
oag
r
i
c
u
l
t
ur
e
:

A
.
	 Comme
r
c
i
a
lA
g
r
i
c
u
l
t
u
r
e -you c
an do
cum
en
tb
e
t
t
e
rt
h
a
nI t
h
e
s
t
a
r
t
l
i
n
gch
ang
e
s wh
i
ch h
av
et
a
k
e
n

I

l ~

i
ncomm
e
r
c
i
a
la
g
r
i
c
u
l
t
u
r
e

i
nt
h
el
a
s
td
e
c
ad
e
. P
ro
jec
tions f
o
rt
h
ef
u
t
u
r
emu
s
tb
eb
a
s
e
d on
t
h
ea
s
sump
t
iont
h
a
tth
e ch
ang
e
so
ft
h
en
e
x
td
e
c
ad
ew
i
l
lc
au
s
et
h
e
p
a
s
t 10y
e
a
r
st
oapp
e
a
rt
r
a
n
q
u
i
li
nr
e
t
r
o
s
p
e
c
t
;mu
s
t r
e
c
o
g
n
i
z
eth
a
t
n
e
a
r
l
ya
l
lp
a
s
tp
r
e
d
i
c
t
i
o
n
so
ft
h
ef
u
t
u
r
eh
av
eb
e
en w
rong onth
e
/c
o
n
s
e
r
v
a
t
i
v
es
i
d
e
.
1
.
	 T
h
ef
a
n
t
a
s
t
i
cr
a
t
eo
ft
e
c
h
n
o
l
o
g
i
c
a
ld
ev
e
lopm
en
ti
sf
a
s
t

con
sum
ing t
h
ep
r
e
s
e
n
ts
t
o
c
ko
f~

-

s

s
c
i
e
n
t
i
f
i
c

l

~ .

I
ng
e
n
e
r
a
l
,t
h
ed
ev
e
lopm
ent
a
lr
e
s
e
a
r
c
hs
t
r
u
c
t
u
r
ei
na
g
r
i
c
u
l
t
u
r
e

.

s
e
em
s
	o
v
e
r
b
a
l
a
n
c
e
di
nt
h
ed
i
r
e
c
t
i
o
no
fa
p
p
l
i
e
dr
e
s
e
a
r
c
h
. Fo
r
'
-

t
h
elongr
u
nv
i
t
a
l
i
t
yo
fa
p
p
l
i
e
da
g
r
i
c
u
l
t
u
r
a
lr
e
s
e
a
r
c
h
,t
h
e
inv
e
s
tm
en
ti
ns
o
c
a
l
l
e
db
a
s
i
co
rp
u
r
er
e
s
e
a
r
c
hby u
n
i
v
e
r
s
i
t
i
e
s
n
e
ed
st
ob
e exp
and
ed
.

[

�7
.2
. Such r
e
s
e
a
r
c
hs
h
o
u
l
dbe app
ro
a
ch
edw
i
t
hl
o
o
s
e
l
y
s
t
r
u
c
t
u
r
e
d
s

~~~~

s,

f
r
o
mt
h
r
o
u
ghou
tt
h
eu
n
i
v
e
r
s
i
t
y
,

r
emov
ingt
h
ec
o
n
s
t
r
a
i
n
i
n
gi
n
f
l
u
e
n
c
eo
ft
h
es
p
e
c
i
a
l
i
z
e
d
c
omm
o
di
t
yandd
i
s
c
i
p
l
i
n
epa
tte
rn wh
i
ch c
h
a
r
a
c
t
e
r
i
z
e
smo
s
t
ag
r
i
c
u
l
t
u
r
a
lr
e
s
e
a
r
c
ht
o
d
a
y
. I
th
a
sb
e
en o
b
s
e
r
v
e
dt
h
a
tt
h
e
mo
s
t impo
r
ta
n
to
r
8
a
n
i
za
t
i
o
n
a
lf
a
c
tl
e
a
r
n
e
di
na
p
p
l
i
e
dp
h
y
s
i
c
s
and c
h
em
i
s
t
r
yr
e
s
e
a
r
c
hdu
rLn
g anda
f
t
e
rWo
r
ld W
a
r I
Icon
c
e
rn
ed
t
h
eg
r
e
a
tadd
ition t
or
e
s
e
a
r
ch p
r
o
d
u
c
t
i
v
i
t
yt
h
a
ta
c
c
r
u
e
s inl
a
r
g
e
r
e
s
e
a
r
c
hg
roup
so
fal
o
o
s
e
k
n
i
ti
n
t
e
r
d
i
s
c
i
p
l
i
n
a
r
yn
a
t
u
r
econ
t
a
i
n
i
n
gt
h
ecom
p
:
:
'
e
t
e sp
e
c
t
rumf
rom
_pu
r
es
c
i
e
n
t
i
s
t
,t
h
r
o
ugh
m
a
th
em
a
t
i
c
i
an
s and st
a
t
i
s
t
i
c
i
a
n
s
,t
oa
p
p
l
i
e
dr
e
s
e
a
r
c
h
e
r
s
. Too
o
f
t
e
na
g
r
i
c
u
l
t
u
r
a
lr
e
s
e
a
r
c
h
e
r
sh
av
eb
e
com
ei
s
o
l
a
t
e
df
romt
h
e
i
r
b
a
s
i
cs
c
i
e
n
t
i
f
i
cd
i
s
ci
p
l
i
n
e
sanda
r
en
o
ti
ntou
chw
i
t
ho
t
h
e
r
d
i
s
c
i
p
l
i
n
e
sr
e
l
a
t
e
dt
ot
h
ep
rob
l
ema
th
and
.
Pe
r
h
a
p
st
h
eg
r
av
es
tcon
ce
r
no
ft
h
en
e
a
rf
u
t
u
r
ew
i
l
l
b
et
h
ep
rob
l
emo
fa
t
t
r
a
c
t
i
n
Gt
oa
g
r
i
c
u
l
t
u
r
et
h
eb
r
i
g
h
t
e
s
tyoung
m
ind
s i
nt
h
er
e
l
e
v
a
n
ts
c
i
e
n
c
e
s
. A
g
r
i
c
u
lt
u
r
ef
o
rv
a
r
i
o
u
sr
e
a
s
o
n
s
h
a
s~

s

mu
ch o
fits a
ttra
c
t
ivene
ssf
o
ryoung s
c
h
o
l
a
r
sandt
h
e

opp
o
r
t
u
n
i
t
yt
ocon
tinu
et
obe a p
a
r
to
fth
e
i
rb
a
s
i
cd
i
s
ci
p
l
i
n
e
w
i
l
lb
ee
s
s
e
n
t
i
a
li
na
t
t
r
a
c
t
i
n
g su
chp
rom
i
s
ing i
n
d
i
v
i
d
u
a
l
st
o
add
r
es
st
h
e
i
r
p
a
r
t
i
c
u
l
a
ra
t
t
e
nt
i
o
nt
oag
r
i
c
u
l
t
u
r
e
.
(

3
.
	 Inapp
l
i
e
dr
e
s
e
a
r
c
h
,c
o
n
s
i
d
e
r
a
t
i
o
nshou
ldb
e giv
ent
ot
h
e
m
i
s
s
i
o
n

~

o
rs
y
s
t
em
s ap
p
r
o
a
c
h
. Th
ei
s
o
l
a
t
e
d
,f
r
agm
en
t
ed

r
e
s
e
a
r
c
ha
p
p
l
i
c
a
t
i
o
ne
f
f
o
r
t
so
ft
h
et
y
p
i
c
a
lp
r
o
j
e
c
tp
a
t
t
e
r
na
r
e
i
n
a
d
e
q
u
a
t
e andi
n
a
p
p
r
o
p
r
i
a
t
et
omod
e
rn p
rob
l
em
s
. A
sa s
imp
l
e
ex
am
p
l
e
, ut
i
l
i
z
at
i
o
no
fcompu
te
rt
e
c
h
n
o
l
o
g
y
f
a
rmr
e
c
o
r
d
s
,DH
IA
,

�4
.

~

N
ew l
i
n
k
a
g
e
s mus
tb
ef
o
r
gedbe
tween u
n
i
v
e
r
s
i
t
yre
s
e
a
r
c
h
e
r
s
andt
h
e ag
r
i
c
u
l
tu
ra
l indu
s
t
r
y-fa
rm
ingandtho
seindus
t
r
i
e
s

I

w
hi
c
hs
e
r
v
ef
a
rm
in
g and wh
ichmov
e fa
rm p
rodu
c
t
s toconsump
ti
o
n
.

. J

(?

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cho
fth
ea
p
p
l
i
ca
t
i
o
n-andappliedr
e
s
e
a
r
c
h-w
i
l
l mo
r
e
p
r
i
a
t
el
ybe don
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r
mand indu
s
t
r
y
,ra
t
h
e
rt
h
a
nt
h
e
app
ro
re
l
a
t
i
v
e
l
ys
t
e
r
i
l
e and s
t
a
t
i
cse
t
t
i
n
go
ft
h
euniv
e
r
eL
ty,

5
. Re
s
o
u
r
c
e
sf
romtheto
t
a
l un
iv
ers
i
t
ymu
s
t b
e mobi
l
i
z
e
dt
o
dea
lw
i
t
hp
robl
e
m
so
f ag
ricu
lt
u
r
ef
o
rwh
i
c
h th
eC
o
l
l
ege o
f
AGr
i
c
u
l
t
u
r
ea
s gener
a
llycon
ce
i
v
e
do
rs
t
r
u
c
tu
r
edis n
o
t
a
l
ld p
ro
b
a
b
ly sh
o
u
l
dn
o
tb
e-pr
e
pa
redto
. cope
.
E
xamples:
a
. L
abo
r - the chang
i
n
gn
a
tu
r
eo
ft
h
elabo
r in
pu
t inf
a
rm
ing
f
a
rm
e
r
s and fa
rmleade
r
sa
r
e be
ing comp
e
ll
e
dt
ot
a
k
eaw
hol
e
n
ewlook a
tf
a
rmla
b
o
r
,d
ep
artingf
romthe·
"
f
am
i
ly fa
r
m
" no
t
i
o
n
o
f the pas
tw
henland
, lab
o
r
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a
p
ita
l and m
a
n
ag
em
en
tw
e
r
ev
e
st
e
d
i
non
ep
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r
son o
rf
am
il
yandbecom
i
n
g ap
a
r
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fan indu
st
r
i
a
l
i
z
e
d
soci
e
tyi
nwhi
c
hthep
a
tt
e
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nfo
rf
a
rml
a
b
o
rm
u
s
t b
ec
o
n
s
i
s
t
e
n
t
ht
h
ef
r
am
ewo
rk o
fr
u
l
es e
st
a
b
l
i
s
h
edbyth
ei
n
dus
t
r
i
a
l wo
r
k
w
it
f
o
r
c
e
.
b
.
	 F
isc
a
l m
a
nag
em
en
t-t
h
e co
mme
r
c
i
a
lf
a
r
mo
ft
h
en
e
a
rf
u
t
u
r
e
(1980)w
i
l
lb
e a 0500
,000 - $1
,000,000e
n
t
e
rp
rise
. S
o
p
h
i
s
t
i
c
a
t
ed
f
is
c
a
l andt
a
xman
agem
en
t w
i
ll b
ee
s
s
e
n
ti
a
lt
oa p
ro
f
i
t
a
b
l
e
o
p
e
r
a
ti
o
n(
In m
any op
er
a
tion
stod
a
y
,w
ise coun
se
l o
fatax
a
c
co
u
n
ta
n
to
ra
t
to
r
n
ey m
ay be mo
r
e cr
i
t
ic
a
lt
h
a
na chang
ei
n
p
rodu
c
tion t
e
chno
l
ogy)
.

c,

~.
~

.	

~

L
aw -t
h
el
e
g
a
ls
truc
tu
r
eo
fth
e fa
r
me
n
t
e
r
p
r
ise (
f
am
i
ly
co
rpor
a
tion v
s
.p
a
r
t
n
e
r
sh
i
p)
;p
rob
l
em
so
f ba
r
g
a
i
n
i
n
g
, ~~
In
sL
i
tu
ti
o
n
a
lp
r
o
bl
em
s(
the o
rG
an
i
z
a
t
i
o
n
sandin
s
tit
u
t
ions
wh
i
ch s
e
rve ag
r
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cu
lt
u
r
e
)-m
any e
,c
:ric
1.'
.
1
t
u
ra
lo
r
g
an
i
za
tions
,
f
r
o
mthe g
en
er
a
lf
a
rmo
r
ga
n
iza
t
i
ontoth
e multip
l
i
c
i
t
yo
f
t
yr
e
l
a
ted ~
s , n
reles
st
h
an f
u
l
lye
f
f
e
c
t
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v
e
,
commodi
som
ea
r
eev
en d
isfun
c
ti
o
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a
l.

�~ - \
)~

1

_
E
conom
i
cg
rO
i
·
r
t
ha
.ndag
ricu
ltu
re
'sp
l
a
ce";'
l
i
th
ini
t
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h
i
f
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nG
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o
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u
l
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ti
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r fo
r
ce pat
t
e
rn
s
,
~~
o
f l ~ sl
s,
i
n
t
e
r
r
e
l
a
t
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onshi
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so
ft
h
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l
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it
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en
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es
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rf
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ro
fesso
rT
. T.
ltz
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t the U
n
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r
s
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t
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s 0 se ~ F
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r lead
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e
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l conv
e
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i
tht
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eid
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ilo
so
ph
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b
a
s
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is
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ric
a
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ce
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fth
eu
rb
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a
t
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od
e
rnag
r
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c
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l
t
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r
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t
e
c
;
ra
lp
a
r
t.
T
he s
c
i
e
n
ti
f
icandtec
lmo
l
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ic
a
l kno
\
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c
;
e unde
r
ly
i
nG m
ode
r
n ~
l
is\
l
e
ll und
e
rs
toodby fa
rmp
eop
le
, bu
tthe ch
ang
in
c
; so
c
i
a
l and econom
ic
f
r
ome
l1
o
r
l
;: i
so
t
i
ll la
r
g
el
yinth
e rea
lm o
f m
y
t
h. D
r.J~ 1
'
. ~~ ,
a
g
r
icu
lt
u
ra
l econom
tsbo
.t H
ich
i
c
;ans
ta
te U
n
iv
e
rs
i
tyandrec
en
t
'
m
em
b
e
ro
f
theP
r
cs
i
d
en
t'n C
oun
c
i
lo
fE
conom
i
cAdv
i
sors
,h
a
s oum
tna
r
1ze&lt;
.
lt
h
es
i
t
u
a
t
i
o
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inth
is'
l
ay
: "
I
nm
y op
in
ion
, fou
r ::Je
t
so
f fac
t
sdom
i
n
a
t
eany r
e
a
l
j
.
s
t
i
c
d
e
s
c
r
i
p
tion o
fth
e scen
einag
r
ic
u
l
t
u
r
etod
ay
:

@

I
.

"1
.
	 Th
e PQ
,
'ie
r
.s ~
. o
fth
is so
c
ie
ty has be
e
ntr
a
.
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fo
rm
e
dand
a
lim
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rG
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fa
r
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c
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l
t
u
r
eh
ase
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t
h
e
rn
o
taw
ak
en
ed
th
e po
li
tic
t
s ov
rn my
tho
lo
c
;
i
e
s is unab
l
e
,ev
en
toth
isfac
to
r,trappedbyi
unw
i
l
l
i
n
G
,toad
ap
t0 c
;o
.n
iz
a
tion
, po
l
i
ci
e
sandta
c
t
i
c
sto b
e
e
f
f
e
c
t
i
v
ei
nth
e ne
\
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o
l
i
t
i
c
a
lr
e
a
.
l
i
ty
.
P

---=
=
:
_
- -- -

"2.
	T
he ~
.l a
g
ricu
ltu
r
a
l~ l
s
tru
c
tu
r
e hasre
ach
eda s
t
a
t
e
r.
an
:l.
zo
t-lon
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en
ta
tion
, and i
t
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r
s
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ip i
s
o
f cxb
rem
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soen
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ros
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te
rn
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a
r
f
a
r
etha
tt
h
an
e
~
c
lem
e
n
t
s
o
f comm
e
rc
ia
la
g
r
i
cu
l
t
u
r
eox
et
h
e
ms
e
l
v
e
s con
t
r
t
b
ut
i
ng c
r
e
a
t
l
yt
o
g
ene
r
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le
r
o
s
ion o
ft
h
epo
l
.
It
i
ca
lpow
e
r
'1'1h
ichtOG
e
the
rthey ex
e
r
t.

"3
. The un&lt;1er
l
yi
n
g"
l
e
oo
fin
t
e
rd
ep
end
en
tcommerc
ia
l
,G
ov
e
rnm
en
ta
l,

I

a
lv..nd educa
tiona
lo
rg
an
iza
ti
o
n
sinthese
rv
ice o
fag
r
i
po
li
tic
cu
l
t
u
re a
r
c ch
an
r
;
ing2
.nd no l
o
ng
e
ra
r
ea
se
ff
e
c
ti
v
eas on
c
e
th
ey"T
e
r
ein
"J
~ a
nd s
o
l
v
i
ng t
h
ep
r
-obL
em
so
fru
r
a
ll
i
f
e
.
T
he o
r
ga
n
i
za
t
i
ona
lsys
temi
nag
r
i
cu
ltu
r
ei
s
:
b
ecom
ings
o
c
i
a
l
l
y
c
lis
f
u
nc L
onu
l
.
,

"4
.
	

Hi
t
hfe";'l c
x
c
ep
t
ion
n
,i
nany d
irec
tion youloo
k
, the
re a
r
eris
inG
lev
e
ls o
f con
f
l
i
c
t
,te
n
s
i
on
, andm
ount
i
n
g ev
i
d
en
ce o
fw
ha
t can
.on
ly be.
desc
ribedas a sp
e
c
tac
u
l
cxfa
i
lu
r
eO
'l
ed
c
r
s
h
i
p. T
h
e
gen
e
ra
t
iono
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e
l
!v
t ua
t
,
c ";Tl10 now m
anth
en
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r
l
:
:
:
a
n
i
z
a
t
i
o
no do no
t
un
c1e
rG
tandt
h
e
i
rd
epend
en
ce on
e uponanot
h
e
r, no
rd
.o t
h
e
y pe
rc
e
i
v
e
the chung
i
n
Cs
it
u
a
tion o
ft
h
e
i
rs
i
c
te
r in
s
ti
t
.u
tion
s'
iTe
ll enoug
h
ea
b
l
et
ore
la
teth
em
s
e
lv
e
sinc
.m
ann
e
rtha
t avo
id
s
tob
unnec
es
s
a
r
ycon
f
'L
i
.c
'c
, T
h
ey a
r
ethu8ledi
l
l
t
om
.
U
tu,
D
ll
ys
e
l
f
deo
tru
c
tivc p
a
t
t
e
r
n
so
fb
eh
av
io
r."

Th
e ~~
t
o\
l
h
l
c
hsu
ch a s
i
tu
a
ti
o
nex
ist
sisi
na sense anind
ic
tm
en
to
f
.tio
nino
.g
r
ic
u
l
t
uxeinthe s J~ ande
no
bv
i
o
u
s cha
.
l
.L
eng
etod
ay and
edu
co
tom
o
r
r
o
v
l
.

\

�F
rom arecen
t is
s
u
eo
fM
ich
ig
an F
a
rm
e
r
:

I

"
.....m
any ag
r
i
cu
l
t
ur
a
lo
r
g
a
n
iz
a
tions a
r
ei
ns
a
d
sh
ape
, hav
i
ngfa
i
l
e
dt
ok
e
ep up w
i
t
hs
o
c
i
a
lc
h
ang
e
.
~s d
e
cl
i
n
eb
eg
an abo
u
t 1925
. P
r
i
o
r tot
h
a
t
, ag
rit
l
IT
a
lo
rg
ani
z
a
t
ion hadb
een soe
f
f
e
c
t
i
ve i
t
h
ad
cul
b
e
en a mode
lf
o
ro
t
h
e
r
s-t
h
e USDA,theAGr
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c
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l
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r
a
l
en
t St
a
tion
, andtheland g
r
a
n
t co
lleges f
o
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xpe
rim
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h
;t
h
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x
ten
s
ion S
er
v
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c
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r edu
c
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ti
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n
; and
r
m
er
si
n
novat
i
n
g and u
s
ing n
ewi
n
f
o
r
m
a
tion qu
ick
ly
.
fa
"Th
en c
am
ea m
a
jo
r re
v
o
l
u
t
i
o
ni
nso
c
ie
ty
. Th
ec
e
n
t
u
r
y
o
fte
c
hnol
o
g
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c
a
ld
e
v
e
lopm
en
t beG
a
nt
og
iv
e w
ayt
oth
ee
r
a
o
fhuman dev
e
lopm
en
t and o
fe
f
f
e
c
t
iv
e m
anpo
w
e
ru
se
. A
g
ri
cu
l
t
ur
eha
s con
t
i
nued t
op
rod
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ce pe
rm
a
n
e
n
t
l
yd
am
ag
ed
p
e
o
p
l
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il
l
i
ng c
i
t
yw
e
lfa
rero
l
l
sw
it
hex
f
a
rm
e
r
sand
f
a
rmlabo
re
r
s
.
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g
r
i
c
u
l
tu
re has b
e
en on t
h
ew
rong s
i
d
ei
nth
e re
v
o
l
u
t
i
o
n
,
andh
a
s eme
r
g
edw
it
ha s
o
r
r
yim
ag
e
. Ag
r
i
c
u
l
t
u
r
em
u
s
t
,
con
sequen
t
l
y
, upd
at
ei
t
so
rga
n
i
z
a
t
i
o
n
s andit
sim
a
g
e
, so
t
h
a
tf
a
rm
e
r
sb
e
com
e
--and l
o
o
k
s
o
c
i
a
l
l
yr
e
s
p
o
n
s
i
b
l
e
andu
s
e
f
u
l
.
"
Th
es
o
c
i
a
lsc
i
e
nc
es
--soc
io
logy
,p
o
l
i
t
i
c
a
ls
c
i
e
n
c
e
,p
sy
cho
logy
h
av
e mu
chto o
ff
e
ri
nr
e
l
a
t
i
o
nt
osu
chp
rob
l
em
si
f
mob
i
li
z
e
d
.

�\1 - -

_

~

r.

J 0

-

1

(

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/

Un
ive
r
s
i
tyed
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c
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r
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l
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re shou
l
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n
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r
a
lp
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r
to
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t
h
eto
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l un
ive
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t in
s
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l
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r
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ov
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ial
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                    <text>"Outlook for Volunt ary Support of Improvement in Community Health Practices"
Remarks by
Dr. Russell G. Mawby, President, W. K. Kello[;g foundation
at the
Fifth Annual Conference on the Physician and the Hospital
San Diego, California
January 30, 1974
I

I am delighted to be .!ith you this evening for the first session of your
Fifth Annual Conference on the Physician and the Eospital.
much the invitation extended by your program

I appreciate

ve~'y

co~~ittee.

I am impressed indeed with the cooperative sponsorship and planning fm'
this professional meeting, truly an 8caclemic-practice partnersni;:&gt; in addressing
issues concerned ',lith health care delivery.

I commend the leadership of the

California Hospital Associa.tion, the California i·;edical Association, the
California Regional Medical Programs, and the School of Medicine of tbe
University of Southern California, for this very constructive and productive
relationship.
II

Your conference focus on "Costs, Controls, Changes and Caveats" is
certainly tirrely and significant.

In reviewing the program, I am inpressed

indeed with the topics which will be addressed by very able resource

~eople.

My particQlar responsibility is to consider the outlook for private or
voluntary support in improving community health services.

I wish to consider

"que.LLt.y" in its most comprehensive sense, LncLudd.ng such aspects as

comprehensiveness, accessibility, and continuity, as well as considerations

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~ o

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r
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t
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r ana
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l
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et
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o
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e
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s
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t
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sh
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a
l
t
hc
o
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e
r
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s
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t
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r

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c
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l
t
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r
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e
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o
rt
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t
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f
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t
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a
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s
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am
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t
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l
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t
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f
t
e
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e
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t
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o
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n
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t
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o
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rp
r
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roup
.

3
.
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e
ry o
f
t
e
np
ropo
s
ed a
c
t
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v
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t
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e
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e
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l
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t
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t
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na p
r
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ry fo
cu
s
upon t
h
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l
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hp
rob
l
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fp
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p
l
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r
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p
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t
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l
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t
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j
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t
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l
e i
t
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e on
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s
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c
tt
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ec
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s
e
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od
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t
e
,
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h
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c
an pUb
l
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ch
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sv
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e
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d
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r
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l
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l
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u
s
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ei
n

7

�h
i8
he
re
ducat
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nh
as

sot
o
oi
spUb
l
i
cc
on
f
i
d
e
n
c
ei
nou
r

lte e ~

hea
l
t
hca
re sy
stem be
comingl
e
s
sce
rta
in andmor
eC
lue
s
t
i
o
n
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n
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.
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op
e
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'u
.
l
.L
y,you andyou
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rof
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ess
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o
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.L c
o
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nes w
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ee
t th
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r th
a
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s sa
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r
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r
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.
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t
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ewi

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~

et o

~

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h
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h ab
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as
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g
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ct
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atedby l
a
r
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n m
o
re t
r
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: "N
om
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l

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t
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n

mod
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rn Ame
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s8. memb
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lexo
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ss
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tte ~

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t
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h
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a
lr
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ti
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~

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l
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t
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c
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lf
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r
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t
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r
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sim
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t
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. Common s
e
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s
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s
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p
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t
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ig
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e
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t
hc
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r
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ym
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tbe upon t
h
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n
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v
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a
lp
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t
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e
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t
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ot
h
ee
x
t
e
n
t
a
l
IT

i
n
s
t
i
t
u
t
i
on
s and p
r
o
f
e
s
s
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o
n
s hav
ev
e
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e
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romt
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sc
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r
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n
ai
t
w
ou
l
d

8

�appear that the deviation is great indeed--corrective measuxes must be taken.
Your	 profession simply cannot focus on beds, technology, practice, and forms
as	 ends in themselves.
The second dimension relates to total society.

The evidence is clear

tha.t certain Americans, by reason of geography, income, social considerations,
have less than adequate health care.

This too is a reality requiring change.

To comment on innovations for the future, it's necessary to refer back
to the problems which concern us--issues such as access and availability of
care, continuity and comprehensiveness of care, proQuctivity of various elements of the system, cost and financing, quality.

With these central issues

in mind, from our vantage point we see such promising opportunities as the
following:
1.	 Reorganization of institutional ambulatory health services away from

an endless series of specialty-oriented clinics to a more comprehensive family-centered health service unit utiliZing such qualified
personnel as nurse practitioners and physicians assistants for health
maintenance functions, preventive health programs, and long-term
supervision of chronic conditions.

In this regard, perhaps thought

should be given to the implementation of the concept of vertical
care, with an ambitious implementation of the principles of preventive medicine and provision of quality health care in the
least-cost manner and circumstance.
2.	 Development of institution-based outreach programs, such as home

care, primary care clinics in under-served areas, and appropriate
linkages or relationships with other care providers, such as
nursing homes.

9

�3
.
	 Expe
r
ime
n
t
a
t
i
o
nr
e
g
a
r
d
i
n
gt
h
eh
o
s
p
i
t
a
lr
o
l
ei
nt
h
ep
r
o
v
i
s
i
o
no
f
p
r
im
a
ry c
a
r
e
,t
h
ecompon
en
to
fcomp
r
eh
en
s
iv
ec
a
r
ep
e
rh
ap
sl
e
a
s
t
-w
e
l
l
s
e
r
v
e
dc
u
r
r
e
n
t
l
y
. T
h
e~

lic

i
ns
e
a
r
c
hf
o
rsu
chc
a
r
e
,h
a
st
u
r
n
e
d

t
ot
h
ecommun
i
ty h
o
s
p
i
t
a
l
,v
i
at
h
eem
e
rg
en
cyroom
. Bu
tt
h
een
e
rg
en
cy
r
o
omi
sn
o
tt
h
ep
r
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p
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e
t
t
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n
gf
o
rq
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l
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t
yp
r
im
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ry c
a
r
e
,f
o
rem
e
r
-g
en
cy
a
r
et
e
n
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st
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ee
p
i
s
o
d
i
candv
e
r
ye
x
p
e
n
s
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v
e
. B
e
t
t
e
r an
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e
r
s
r
o
omc
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r
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a
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l
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b
l
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r
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r
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t
ed i
ns
om
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l
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t
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n
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t
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n
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e
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,
andshou
ldb
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r
ec
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a
r
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c
t
e
r
i
s
t
i
co
ft
h
ed
e
l
i
v
e
r
y sy
s
t
em
.
.

4
.
	 Deve
lopm
en
t

o
fr
a
t
i
o
n
a
lp
a
t
t
e
r
n
sf
o
rh
a
n
d
l
i
n
gt
r
u
eem
e
rg
en
cym
e
d
i
c
a
l

p
rob
l
em
s
,w
i
t
ht
h
ed
i
v
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s
i
o
no
fl
a
b
e
ramong
s
ti
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t
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o
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sa
long
r
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t
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ll
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r
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r
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t
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~

ic

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o
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ssy
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em
.

5
.
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lopm
en
to
fe
f
f
e
c
t
i
v
ep

o~

o
fi
n
p
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t
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te
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c
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t
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nf
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ri
l
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m
an
ag
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, w
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t
h an imp
rov
em
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go
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e

p
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st
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an

emph
a
s
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supon t
h
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a
t
i
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'
sa
p
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in
t
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6
.
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r
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rd
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t and s
y
s
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em
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t
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o
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a
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po
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e
r
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h
eh
e
a
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hf
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l
d
s
. N
o
t o
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l
ymu
s
t t
h
e
r
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b
ed
r
am
a
t
i
c ch
ang
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ee
d
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c
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lp
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p
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ch p
eop
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eq
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r
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o
rh
e
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t
hc
a
r
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e
r
s
;
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h
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s
t a
l
s
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e imp
rov
em
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t
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13

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                    <text>AGRICULTURE IN THE "LIBERAL ARTS
"Building on Success"
Remarks by Russell G. Mawby
Universi ty of F l ori da
Janu a ry 1984

1.

Th e W. K.
th i s

Ke ll ogg Foundation has the privil ege of being a co-sponsor of

c on f erence.

On b eh a l f

of t h e Founda tion I

,,,ish to express our a p pr ec i a -

t i on to t h os e who hav e been directly involved an or ganiz ing th is ga ther i n g.
First, our th anks

to the Univer s i t y of Florida:

President Mar ston, Vice

P res id e n t Te fer t il l e r , Dean Sidman, Dr • .Ha yn e s , and all t h e rest.
t h r oughout

the

a rr an ge me n t s ,
we l l

University

have

b e en

and cer t ainly t heir

and h av e

done all

that

involved

an

the

pr e-planning

hospitality is superb.

ca n b e

done

to

i n s ur e

the

Peopl e from
and

th e

They h ave prepared
success o f

our

time

t oge th er ,
Further,
liber a l

I e xpress appreciati on to t he representatives of t h e t en pr i v ate

art s colle ges who h av e been involved in preparation for this meeting.

�- 2They wi l l b e s h ar i n g their experiences as pioneers an incorporating a con ce r n
for fo o d/ a gr i cu l t ur e/ na t ur a l resources an the l i b er a l ar ts curriculum .
I

marvel at t h e pro gram wh i ch has been prepared for

range of t o pi c s and wi t h s uperb resource people .
the v ar i ou s

me e t i n g

tion,"

" P robl ems

Gr owt h

an

ti t l e s

-- "Food

Turfs

and

of

and

v ar i ous sett in gs are equa ll y i nt e r e s ting - -

and

an amaz an g

in t ri guing to cons ider

Fop~lation ISBu~3

Relationships,"

Under stand ing and I nv o l v eme n t."

I t is

us, with

an Poli 'cy Educa-

"Dr i p-Trr i ga ring

The exper iences

Fa cu l Ly

to be provided an

for e xamp l e , a fi e l d t rip addre ss-

an g the ques t i on, ''What c a n a sharp drop rn temperature do t o a f a r m family, a
r ural conunun i t y , t h e pr ice of orange jui ce or salad m Bos ton?"
I

wo u l d express appreciati on also to you who have come representing pri-

va te 1 i b er al ar ts and land-gran t
of ba ck gr ound,
al l

hav e

s i t y,

I

seldom,

Wn ile

there

1.S

great divers i ty

i nterest, e xper aen ce , and current r e s pons i b il i t y ,

of us sh ar e a common interes t

orga nized.
I

professional

ins t i tu t i ons ,

an the n o t ion ar oun d which this meeting

1.S

am awed at t h e ri ch ness of t a l e n t represented by t he conferees.
perha ps never, been t.n a meeting of this

specializati ons

ranging

from

the

classics

and

professional divera n imal

sciences

to

�-3-'

phil o s ophy and biochemis t r y.

I

h o pe

t h at each

ourse l v es of t h e opportunity this r epresents.
den c y for u s t o c ongrega t e
culturist,

I

am e x c i t e d

of us wi ll deliberatly avail

There seems always to be a ten-

an o ur s pecialized in teres t ar eas, but as a hor ti-

at

the

prospect of having

l un ch

with

a histor ian,

d i n ner wi t h a ph il osopher, breakfast wi th an anthropologist, and r i d i n g on t he
b u s wi t h a ge o grapher.
So as c o - s pon s or
expr e s s
ple a san t

our

of t h is conference, on b eh a l f of t h e Founda tion, I would

a p pr e c i a t i on

form a nd e xpr e s s

to

those

eq ua l

who

h av e

brought

us

togeth er

an

s u ch

appr eciation to y ou who ar e here to parti ci-

pate in the importan t purpo s es of th i s meeting.

II.
Our spe ak ers this mor n an g hav e addres s ed eloquently t he theme whi ch brings
us

toge t h e r .

I h av e been asked to comment on

the ques tion " Wh y is th e W.

Kellogg Founda tion i nvolved an a meeting such as this?"
thou gh ts

br i efly,

to

in t e r e s t r.n t h i s topi c.

put

t.n

perspec tiv e

the

I

will shar e a

Foundation's

v iew po i n t

K.
few
a nd

�-4I
ar e

am sur e all of us wou l d agree that an the ultimate sens e, only people
i mpor t an t.

s h a pe d

by

The

peopl e.

r e ferr ing

to

o ppor tun i t y

i n s titu ti ons
So

people,
of

when I
a

meeting

we

creat e

speak

number o f

of

to

serve

so ciety's

purposes

t h e Kell ogg Foundation,

I

am really

whom are here and whom you will hav e

per sonally

if

you

wi s h :

Dr.

Robert

C.

are

Kramer

the
and

Dr. Gary W. King, P r o gr am Dir e c tors wi th a particu lar concern fo r agri culture;
Mr.

Robert

E.

Hencey,

Di rec t or

of

Communica tions;

P r ogram Ass o c i a t e concer ned wi t h Natural

Resour c es;

Mr.

John

and Dr.

J.

Kornacki,

Robert D.

Sparks,

Pres i den t a n d Ch i e f P r o gr annni n g Of f i cer.
Ther e oft en i s confusion about the re l ation s hips between t he W. K. Kell o gg
Fo unda tion and the Kellogg Company,
tie

be t ween

Kellogg.

the

two

t hat whatever

t h e b e ne fit of mank Ind .
K.

man,

who

created

cereal firm.

both

Mr . Ke llogg e s tabl i sh e d the Kellogg Company

de ter mi n e d

W.

on e

1S

the ready-to-ea t

Kellogg

Foun da t ion,

th e a p plica tion

0

an

--

W.

K.

1906 and v e r y e ar l y

for t une he a c cu mu l a t ed he would someh ow dedica te

to

In 1930, when he was 70 year s ol d , he es tab l ished the

Founda t i on

then as now,

organizations

Th e connnon

and

1S

pu t

into

tr u s t

his

substantial

fortune.

The

committed to the concept of knowledge u t i l iza t i on ,

f knowledge to the probl ems of pe ople.

�-5--

I n mo s t
on e

a reas of h uma n con ce rn, we ''know better

i ns ti t u t i on

a re a s wh i ch

cannot

ar e vi tal

enterprise; heal th,
Mr.

do

Kel l o gg

to

everything,

our

than we do ."

Fo undation

t he human con d i tion :

i

s

Since any

oriented

agriculture,

t

o

three

the basic human

the prerequisite to human well-being; and educa tion, wh i ch

described

as

represen ting

the

"greatest opportunity

for

really

im prov i n g one genera tion over a n o t h e r . "
As we a t

t h e Founda ti on

go about our daily t a sks, we become increasin gl y

a ware of the di ch otomy between the na t ur e of problems and the nature of solut i on s whi ch are designed to address them.
con c e rn

i.n

ca t i on ,

e mpl o yme n t ,

food

our

s o c iety

inflation,

an d nutri tion,

add to t h i s
s in gl e

today

hous ing,
wor l d

Think of any of ':h e maj or areas of
cr ime,

peace,

nuclear
Categoriz e

pex forming

energy,
them as

ar ts,

ed·j-

t r a ns por a t i on ,
you wi l l

and

list as you wish, but one thing becomes immedia t ely apparent.

No

pr o fessiona l

environmental quality .

the

spe c i a l i za t i on can adequately address

a n y of t h e s e iss ues.

If soci e ty i.s

t h e problems wi t h in

to deal successfully wi th such problems,

t h e ex per t i s e o f v ar i.ous bodi es of kn owl ed ge must somehow be mob lized e f f e c tiv e l y an new and even mor e creati v e ways.

�6
I
nou
rd
ail
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ith p
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ua

~ 111

i
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x
iry, i
t
s

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op
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ication, and i
t
ss
c
o
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ea
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sts a d
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p
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am
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a
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s have d
e
p
artm
en
t
s
.
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e ex
tent t
h
es
am
ec
a
nb
e said fo
r so
cie
ty a
n
d
its p
r
o
bl
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tie
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ec
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ddi
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ip
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es.
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r Found
ati
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'
s five a
r
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fp
r
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amm
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ft
h
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1980
s i
sc
o
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nt
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don a "who
le
som
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u
p
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.
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.ss
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so
f con
r
n
ce

1S

t
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rocess fo
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u
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.on
s

wh
ich h
a
ve a signi
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nt im
p
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c
t upon a
g
r
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a
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,

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atu
raL

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,a
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antiti
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e
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r

�-]--

u rbaniz ing soci ety, decis ions impor ta nt to agr icu 1 t ure a re being made by we lli nten t i oned

pe o ple who often lack even a

deta il e d knowledge,

general understanding,

of th e complex agribusiness

Le t

industry with which

alone a
t h e y are

de a l i ng .
Th e

iden t ification

h u man i t i e s

and

lib e ral

wh o l i s t ic

approach,

Graduates

of

p ro gr ams

a

arts
s ear ch

the human it i es

s sue

t

which
for
and

led us n a t ur a ll y to a
have

t ru th,
th e

a

traditional

a balance

liberal

arts

i.n

are

politics, and government.
engaged

an

or

conce rn for

commitmen t

to

often mov e

i nto

for

the

public

the

advanced

t he profess ions,

As c i v i c and organiza tional l eaders,

responsible

the

t:he hwnan experience.

of s tudy, and then in to pos i tions of leader sh ip an

bus i n e s s ,
o f t en

of t h i s

decision-making

they

proces s

whi ch bears so significantly u p on our agricultural and natural resources.
Our l and-gran tins ti t u t i on s of higher educa tion were es tabl i s h ed more than
a

cen t ur y ago.

We we r e

i n du s t r ial i z a t i on ,
year s

of

th e

then a n agrarian so c i ety,

Agr i culture

land-gran t

was

institu tions .

pa r amo un t
In

and

just b eginn ing the mov e
dominant

that earlier,

and

i.n

to

the

initial.

perh aps

simpler

�-8-

da y,

l and-g rant agr i cu 1 tural

leade r s had broad c on ce r ns

and provided l e a de r -

ship for such innova tive developmen ts as home economics, rural educa t ion, and
r ur a l

soci o logy.

Since

drama t i ca ll y.

Now,

a gr i cu ltur al

c i rcles

l i mi t e d

wi t h

the

fi eld

of

agriculture

increasing spe c i a l i za t i on ,

hav e

to agri cul ture);

t h e s ys tern .

then,

a

much

narrower

they ar e

mast

pe o p l e

perspective (a

preoccupied with their

Too many h av e an insular mentality,

isola ting themselves

great er

university of which they are a

th i n k

t erms

farming

and

agribus iness,

not

In academic

profession and with

fr om the
of

t.n

ch an ge d

ch aracteristic not

l e ctua ll y
an

has

terms

part,

in te 1-

inclined

to

of

so ci e t y ,

its

cou ld

initiate

and

pe o p l e , and t heir nu tr i tiona l n e eds .
One

time

an

our

soci e ty

inf l u ence broad publ ic policy.
a ffec t

agr i culture

and,

t i ona l

ch ar ac t e r i s t i c s - -

farmers

and

agriculturists

Now , many of the most impor t a nt decisions t hat

th e r e f or e ,

food -- quality,

quantity,

pr i ce,

nu t r i-

are made by peo ple who know very little ab ou t

t he

i n t r ica c i e s o f such ma t t e r s .
The Ame r ica n public has come to ass ume an abundant supply of food, readily
av a i l a b le ev e ry day of t h e year an every part of the country and a t a r e a s onabl e

price.

The miracle

of Ameri can agriculture,

which

1S

the envy of t h e

�-9-

wor l d ,
food

1S

in crea s i n gl y taken for

produ c t s

we r e

an

s easonal

gran ted .
s u pply ;

head l e ttuce 365 days of t h e year

food

t:lan

doe s

any

o th er

now we

can enjoy

th roughou t our country.

enjoy s uch benefits wh i l e s pen d i n g a
(or

It was not very long ago that many

lower

nati on.

fresh

tomatoes

And, in America we

portion of our disposabl e

Such

abundance

and

is

neither

income
eas ily

accomplished nor gu ara-i t.eed ,
Thus,
liberal
food

ther e

arts and

a. s s ue ,

evo l v ed

a

v er i f iab l e

need

to

e xpo s e

to sensitiz e liberal arts students

to

agriculturists

to

the

the realities of

t he

au t o f such cons iderations grew the 11 pilot projects, h ere at

th e land-grant University of Florida and i n the 10 private liberal arts instituti ons, wh i ch will be t he cen t r a l discussion points of th i s conference .

III.
I n cl o s i n g, I wou ld make two observations abou t my assigned t opi c ; "Ag r icu ltur e an the Liberal Arts:
F i rst,
mak e

the

Su c ce s s • II

Building on Success."

if I wer e to dr a f t
conference

theme :

the title I would probably ch a n ge one word a nd

"Agricul ture

an d

the

Liberal Arts:

Building

on

�-10-

As I

sa id earlier, I gr ew up on a f ruit farm in west Mi ch i ga n , and was t h e

f i rst o f my fam il y to go to college, where I
of

my

soph omor e

year

program o f stu dy and,
s ional

l i fe ,

The

To ok ey,

s topped me

off i ce ;

I

I

had

an

an effect,

ch a ir man

an

the

did so, '.. . i th

of

s t u d i e d horticulture.

expe rience

wh i ch

changed

my

At the end

un de r gr a du a t e

the

fut ure course of my personal and profes-

th e

Depa rtment

corr i d or

one

day and

of

Hor ti culture,

asked me

to

Dr.

come

H.

i n to his

th e trepidati on \.. .h i ch any s o ph omor e would feel.

point was simp l e a n d dire c t:

"Russ, I

B.

His

have observed that you are doing well

If you wi s h t o be a h or ticulturist, an t h e fu t ure we will make

a s a student.

yo u a s pe c i a l i st an yo ur master's a nd doctoral progr a ms of s t u dy .

My su g g es-

ti on

t his

to

you

Un i v e r s i ty • '

J.S

that

Take as

at

this

po i nt

f ew courses

r.n

your

studies

you

'sample

great

an horticul ture as we will permit and t ak e

a s fe w courses an the Co ll ege of Agr i culture as y o u can possibly get by wi t h .
Beyond

that,

explore any

to p i c an ywh ere

a dv ice

and you can well appreci ate

that

an

the University."

th i s

I

fo ll owed his

dramatically changed my under-

gr a dua t e a ca de mi c e x pe rience and, an my judgment, changed i t

for the b etter.

�-1
1
-

How m
any of you a
s deans o
rf
a
c
u
l
t
ya
d
v
i
s
o
r
sg
i
v
et
h
a
tkind o
fc
o
u
n
s
e
lt
o
you
r st
u
d
e
nts?
M
y sam
p
li
n
g of t
h
e Un
ive
r
s
i
t
yw
as un
de
rs
t
a
n
d
a
b
l
y ve
ry l
im
i
t
e
d
. D
e
g
r
e
e
r
e
q
ui
r
em
ent
s
, estab
lis
h
e
di
.n a s
y
stem by l
e
a
r
n
e
dp
eo
p
l
ed
e
nied m
y e
x
posu
re t
o
the la
r
g
e
r Un
ive
rsit
y
. T
h
a
t phenom
enon
, of cou
rse,

1
8

cha
r
a
c
te
ri
s
tic n
o
t on
ly

g
r
icult
u
re but a
lso o
ft
h
e c
lassics, en
g
i
n
e
e
r
i
n
g
,b
u
siness, a
n
da
l
l t
h
e
of a
re
st,
Thus, I su
ggest w
e h
a
ve dua
lo
b
je
c
t
i
v
e
s as w
e con
s
i
d
e
r o
u
r conf
e
r
e
nce
t
h
em
e
:

n
c
or
p
o
ration
f
i
r
s
t
, i

of info
rm
a
tion

on f
o
o
d
/a ~ icu
It
u
r
e
/n
atu
ra1

reso
u
r
c
es i
n
t
o t
h
e li
b
e
ra
la
rt
s
;a
n
d second, in
f
u
s
i
o
no
ft
h
eh
um
a
n
i
t
i
e
s and
t
h
e 1i
b
er
a
la
rts into the m
i
n
d
s and h
e
a
rt
s 0 f st
u
d
e
n
t
s
, f
acu
l
,t
i
es, a
n
d
pr
a
c
titi
o
ne
rs in ag
ricult
u
r
e
.
M
y seco n
d obs
e
rvation re
la
t
e
s to t
h
esubt
i
tl
e-"
b
ui
l
d
i
n
g on success."
S
u
c
ha p
ropo
sit
i
o
n1S p
re
s
u
m
p
t
u
o
u
s
, b
e
c
a
u
s
ew
e do n
o
t ye
tk
now i
ft
h
e expe
rie h
a
v
eo
n
l
y 11 p
ion
ee
ri
n
ge
f
f
o
rt
s in t
h
i
s
m
en
t
al p
rog
ram
s a
r
e su
c
cessful
. W
r
e
a
. How do w
e know th
at a
n
y of t
h
em a
r
eme
e
t
i
n
gt
h
eo
b
j
ect
i
v
e
se
sta
b
lished
a

�-12-

for

th em?

Wh en will we know?

e du ca t i on an absolute t er ms

I:.

15

always dif fi cult to determine success an

,

Bu t, all of us a r e con cer ned with
ar e

intr i gu e d with

under stand i n g

of

det ermi nant of
that

h ave

people

th e human

c ompr i s e

the

as

pioneer

a

difference

1S

to

especiall y t o your s t u d e n t s .
They ar e t he fu t u re !

8/1/ 85

kj2 26c

source

of human nutri tion

and a

We

impressed with

ins titu tions

ar e

that

efforts

ins titu t ions:

th e

is,

the

impressed

prime

wi t h

t he

fa cul, ty and admin is t r a tors,

th e

happening an th e s e set tings.

I hope and trust that your
make

the

condition.

t hese

s t u de n t s -- and wi t h what

will

We

concept of linking stu d ies of t h e humani ties wi t h an

a griculture

developed

who

the

the issue of food and the future .

sojourn h ere a n Gainesvi ll e wi l l be r ewarding,

you,

to

your

institution

and

its

f acu l t y ,

and

�</text>
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