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Co:.&gt;

"THE WORLD STANDS OUT"
COMMENCEMENT ADDRESS
BY
DR. RUSSELL G. MAWBY
CHAIRMAN, W. K. KELLOGG FOUNDATION
ADRIAN COLLEGE
ADRIAN, MICHIGAN
APRIL 29, 1990
I

IT IS A PLEASURE INDEED TO BE WITH YOU AT ADRIAN COLLEGE FOR THIS
COMMENCEMENT CEREMONY.

I WELCOME THIS OPPORTUNITY TO BE ON YOUR

~)

CAMPUS

CONTINUING A LONG RELATIONSHIP WITH

LEADERS.

IN

ADDITION,

THE

W.

K.

KELLOGG

THE COLLEGE AND
FOUNDATION

HAS

ITS
BEEN

PRIVILEGED TO ASSIST THE COLLEGE IN SOME OF ITS CREATIVE VENTURES IN
EDUCATION.
REPUTATION

I KNOW ADRIAN AS A COLLEGE WITH A PURPOSE,
AMONG

SMALL

LIBERAL

ARTS

EFFECTIVE PROGRAMS IS WELL DESERVED.
TO THE

INDIVIDUAL

STUDENT,

IN

COLLEGES

CREATIVE

AND

AMONG THESE IS YOUR COMMITMENT

PARTICULAR

RELATED INDEPENDENT STUDY PROGRAMS.

FOR

AND YOUR

YOUR

ACADEMIC

AND

JOB

�-2-

TH IS YEAR ADR I AN CELEBRATES 131 YEARS OF COMM ITMENT TO "FOSTER I NG
CREATIVITY, ENCOURAGING ETHICAL VALUES AND THE PURSUIT OF TRUTH, AND
THE SKILLS NECESSARY TO LEAD SATISFYING LIVES AND CAREERS."

IN

TODAY'S WORLD, THAT IS A VITAL COMPONENT IN YOUR BROADER MISSION OF
"INFORMED,

NURTURING
INDIVIDUALS."

ARTICULATE,

SENSITIVE,

RESPONSIBLE

I SALUTE YOU -- AND THANK YOU FOR LETTING ME BE WITH

YOU TODAY.

TO YOU WHO ARE GRADUATING, I ADD MY CONGRATULATIONS TO THOSE ALREADY
EXPRESSED.
OF

THOSE

FOR EACH OF YOU, THIS IS AN OCCASION LONG AWAITED, ONE
INSTANCES

IN

LIFE

WHEN

YOU

HAVE

BOTH

A SENSE

OF

SATISFACTION IN PAST ACHIEVEMENTS AND A SPECIAL EXCITEMENT FOR THE
FUTURE.

I FEEL PRIVILEGED TO BE SHARING THIS DAY WITH YOU.

I WOULD ADD A WORD OF CONGRATULATIONS, ALSO, TO ALL OF THOSE WHO
HAVE CONTRIBUTED IN A SIGNIFICANT WAY TO MAKING THIS DAY A REALITY.
I

THINK

FIRST

OF

PARENTS

AND

FAMILIES,

AND

IN

SOME

INSTANCES

HUSBANDS OR WIVES AND CH I LDREN WHO SO OFTEN HAVE SACR I FICED AND
SUBORDINATED THEIR PERSONAL INTERESTS TO YOURS IN MAKING IT POSSIBLE

�-3-

FOR YOU TO STUDY AT ADRIAN COLLEGE AND WHO ARE ENTITLED TO A SIMILAR
SENSE OF PRIDEFUL SATISFACTION ON THIS OCCASION.

AND I THINK, ALSO,

--

OF ALL THE PEOPLE WHO ARE ADR IAN -- THOSE WHO HAVE GONE BEFORE,
ESTABLISHING, BUILDING, AND SUSTAINING THIS INSTITUTION, AND THOSE
WHO CURRENTLY CARRY FORWARD THIS WORK ... TRUSTEES, FACULTY, OFFICERS
AND STAFF, ALUMNI AND FRIENDS.

INDEPENDENT, LIBERAL ARTS COLLEGES

HAVE BEEN AND MUST CONTINUE TO BE A SIGNIFICANT COMPONENT OF OUR
PLURALISTIC SYSTEM OF HIGHER EDUCATION.

YOUR EFFORTS HAVE MADE THIS

SO -- AND WI LL CONT INUE TO DO SO I N THE FUTURE.

..

TO ALL OF YOU, I

'

EXPRESS CONGRATULATIONS AND COMPLIMENTS,

FOR

YOU,

TOO,

CAN TAKE

PRIDE IN THIS HAPPY OCCASION.

II

I APPROACH MY ASSIGNMENT TODAY WITH THE SOBERING KNOWLEDGE THAT NOT
ONE

PERSON

CAME

HERE

COMMENCEMENT ADDRESS.

FOR

THE

PRIMARY

PURPOSE

OF

HEARING

THE

IF WE ARE QUITE HONEST WITH EACH OTHER, EACH

OF YOU HAS A MUCH MORE PERSONAL -- AND MORE IMPORTANT -- REASON FOR
BEING HERE.

AND, IN APPRECIATION OF THAT FACT, I PROPOSE TO INTRUDE

�-4-

ONLY BRIEFLY UPON YOUR TIME.
HABIT, ARE TAKING NOTES,

U AND R.

LETTERS:

W.

K.

KELLOGG,

ASSOCIATED,
FORMAL

WAS

HUH

THE

FOR THOSE OF

HE

FROM FORCE OF

MY ENTIRE MESSAGE CAN BE SUMMARIZED IN TWO

HRH

FOR UNDERSTANDING;

FOUNDER

OF

THE

STARTED

WORK

FOR RESPONSIBILITY.

FOUNDATION

A SUCCESSFUL BUSINESSMAN.

EDUCATION,

YOU WHO,

AS

WITH

WITH ONLY

A BROOM

WHICH
SIX

SALESMAN

BECAME THE BUSINESS MANAGER OF A HOSPITAL IN BATTLE CREEK.

I

AM

YEARS OF
AND

THEN

AT AGE

46, HE QUIT HIS JOB AND LAUNCHED THE KELLOGG COMPANY, MANUFACTURING
READY-TO-EAT BREAKFAST CEREALS.

LATE IN

HIS LIFE HE DEDICATED HIS

WEALTH TO PUBLIC BENEFIT THROUGH THIS FOUNDATION.
MADE THE
WROTE

IRREVOCABLE TRANSFER OF HIS FORTUNE TO THE FOUNDATION,

A BRIEF

EDUCATIONAL

LETTER

APPROACH

IN
HAS

WHICH
BEEN

HE

CONCLUDED,

EMPHASIZED.

HI

PARENT, THE TEACHER,

THE FAMILY

GLAD

THAT

RAIMENT

HE
THE
AND

BUT THE GREATEST GOOD

FOR THE GREATEST NUMBER CAN COME ONLY THROUGH THE
THE

AM

RELIEF,

SHELTER ARE NECESSARY FOR DESTITUTE CHILDREN,

CHILD,

IN 1935, WHEN HE

EDUCATION OF THE

PHYSICIAN,

THE DENTIST,

�-5-

THE COMMUNITY IN GENERAL.

EDUCATION OFFERS THE GREATEST OPPORTUNITY

FOR REALLY IMPROVING ONE GENERATION OVER ANOTHER."

THAT STATEMENT IS AS TRUE TODAY AS IT WAS FIVE DECADES AGO.

DESPITE

ALL THE CRITICISMS AND ALL THE QUESTIONING, EDUCATION IS STILL BASIC
TO -- OFFERS THE GREATEST OPPORTUN I TY FOR -- HUMAN PROGRESS.

AND

FROM THE STANDPOINT OF THE INDIVIDUAL, EDUCATION IS STILL THE WAY TO
A BETTER LIFE.

EDUCATION -- RELATED TO BUT NOT SYNONYMOUS WITH

COURSES AND CREDITS AND DEGREES AND CREDENTIALS; BUT EDUCATION -THE INQUISITIVE MIND; THE MASTERY OF KNOWLEDGE AND SKILLS; A PATTERN
OF IDENTIFYING, ASSEMBLING, ANALYZING, THINKING, PLANNING, AND DOING.

FOR SOME OF
PARENTS,

YOU,

PERHAPS

HIGHER
YOUR

EDUCATION
GRANDPARENTS

BEYOND, HAVE BEEN COLLEGE GRADUATES.

IS A FAMILY TRADITION.
AND

YOUR

GREAT-GRANDPARENTS

OTHERS OF YOU,

ARE THE FIRST OF YOUR FAMILY TO GO TO COLLEGE.

AND

LIKE MYSELF,
IF SO,

ADRIAN

COLLEGE HAS GIVEN YOU AN OPPORTUNITY YOUR PARENTS DID NOT ENJOY.

�-6-

WHATEVER THE CASE, ALL OF US WHO ARE THE BENEF ICIAR I ES OF HIGHER
EDUCATION

SHOULD

INDENTURE

TO

IMPOSE

REPAY

UPON

THAT WHICH

OURSELVES
HAS

THE

BEEN

STATUS

OF

BESTOWED AND

LIFELONG
TO

ENSURE

SIMILAR BENEFITS AND OPPORTUNITIES FOR THOSE WHO WILL FOLLOW.
SOCIETY

IS NOW CRITICALLY REVIEWING ALL OF

TRADITIONS,
RESOURCES.

QUESTIONING

OUR

PRIORITIES

ITS

OUR

INSTITUTIONS AND

AND

ALLOCATIONS

OF

SUPPORT OF EDUCATION AT ALL LEVELS IS BEING CHALLENGED.

FOR THE FIRST TIME

I N RECENT MEMORY,

THE AMER ICAN COMM ITMENT TO

PROVIDE EDUCATIONAL OPPORTUNITIES -- AN OPEN DOOR,
"' .

CHANCE -- SEEMS GENUINELY ENDANGERED.

WITH A SECOND

HOPEFULLY YOU, WHO ARE AMONG

THE PRIVILEGED TO BENEFIT FROM HIGHER EDUCATION, WILL BE ARTICULATE
SPOKESMEN

AND

DEDICATED

SUPPORTERS

OF

EDUCATION

TO

GUARANTEE

COMPARABLE OPPORTUNITIES FOR THOSE WHO FOLLOW.

III

AS

IN ALL OTHER ASPECTS OF LIFE, WITH PRIVILEGE GOES DUTY,

OBLIGATION TO BE RESPONSIBLE AND RESPONSIVE.
AND PROFESSIONAL CAREERS WILL BE VARIED.

THE

YOUR PERSONAL PATHS

EACH OF YOU WILL MAKE YOUR

�-7-

OWN CHOICE

(ANOTHER AMERICAN PREROGATIVE WHICH FEW IN THE WORLD

SHARE) -- SOME WILL PURSUE FURTHER PROFESSIONAL STUDIES, LEADING TO
ADVANCED DEGREES; SOME WI LL GO I NTO BUS I NESS, EITHER SELF-EMPLOYED
OR WORK I NG WI TH OTHERS;

OTHERS WI LL CHOOSE OPPORTUN I TIES

I N THE

PUBLIC SECTOR WORKING FOR GOVERNMENTAL AGENCIES AT LOCAL, STATE, OR
NATIONAL LEVELS; SOME WILL DEDICATE THEIR LIVES TO HUMAN SERVICE,
THROUGH THEIR CHURCH OR NON-PROFIT ORGANIZATIONS; STILL OTHERS WILL
ELECT TO CONTINUE

THE

ACADEMIC

LIFE,

IN

RESEARCH,

TEACHING,

OR

PUBLIC SERVICE.

WHATEVER ROUTE YOU CHOOSE, SOCIETY HAS HIGH EXPECTATIONS -- A GREAT
NEED -- FOR

YOUR

TALENTS.

HOPEFULLY,

YOU

WILL

BE

SHAKERS AND

SHAPERS OF A BETTER TOMORROW.

IN THAT REGARD I WILL SHARE WITH YOU

BRIEFLY THREE SPECIFIC IDEAS.

BUT AS A PREFACE FOR THOSE THOUGHTS,

IT WILL BE USEFUL TO PUT OURSELVES, OUR LIVES, OUR TIMES INTO SOME
PERSPECTIVE.

�8
-

EACH OF US HAS STASHED AWAY IN MEMORY CERTA
IN L
INES -OF POETRY
,
FROM L
ITERATURE
, PASSAGES FROM THE B
IBLE
MEAN
ING TO US
.

WH
ICH

HAVE SPEC
IAL

ONE SUCH WH
ICH FREQUENTLY RECURS TO ME ARE THESE

L
INES FROM EDNA ST
.V
INCENT M
ILLAY THE WORLD STANDS OUT ON E
ITHER S
IDE
NO W
IDER THAN THE HEART ISW
IDE
ABOVE THE WORLD ISSTRETCHED THE SKY
,
NO H
IGHER THAN THE SOUL ISH
IGH
.
THE HEART CAN PUSH THE SEA AND LAND
FARTHER AWAY ON E
ITHER HAND
;
THE SOUL CAN SPL
IT THE SKY IN TWO
,
AND LET THE FACE OF GOD SH
INE THRU
.
BUT EAST AND WEST W
ILL P
INCH THE HEART
THAT CANNOT KEEP THEM PUSHED APART
;
AND HE WHOSE SOUL ISFLAT -THE SKY
W
ILL CAVE IN ON H
IM BY AND BY
.
THE WORLD STANDS OUT -NO W
IDER THAN THE HEART ISW
IDE
.
ANY

REASONABLE PERSON WHO

REFLECTS THOUGHTFULLY ON TODAY AND

TOMORROW -ON WHERE MANK
IND ISAND WHERE WE
'RE GO
ING -F
INDS THE
PROSPECT SOBERI
NG. RECENTLY I READ A D
ISTURBI
NGLY PESSI
M
ISTIC-BUT PERHAPS D
ISTRESS
INGLY REAL
IST
IC -BOOK
,

~

INTO THE

�-9-

HUMAN EROSPECT,

L.

BY ROBERT

THREE

ISSUES ABOVE

THESE

CAN

HE I LBRONER.

HE I LBRONER

SUGGESTS THAT

ALL OTHERS SHAPE THE CURRENT HUMAN PREDICAMENT.

BE SUMMAR I ZED

I N THREE

WORDS:

POPULAT ION,

ENV IRONMENT,

WAR.

IT

WOULD BE NICE

IF

THESE

WERE

SIMPLE,

DEAL WITH FORCEFULLY AND DIRECTLY.
THEY

ARE

NOT

SIMPLE

AND

NEAT;

TIDY

THE

HUMAN

DIFFUSE,
THINK

CONDITION

COMPLEX,

OF

ANY

POLLUTION,

THEY

THAT

ARE

THE

PERMEATING,

CURRENT

HEALTH

IS

ISSUE

CARE,

OF

RURAL

SIMULTANEOUSLY,
SIMPLISTIC,

THE

WHICH

MAJOR

SIGNIFICANCE
ENERGY,

CONCERN

--

US

AND

ARE

GENERALIZED.
FOOD

SUPPLY,

TRANSPORTATION,

THE

INTERNATIONAL TRADE, THE JUDICIAL

FAMILY

LIFE,

INFLATION,

SOLUTIONS DEVISED BY MAN ARE

SPECIALIZED,

CONFOUNDING

ONE OF THE DILEMMAS

PROBLEMS

UNEMPLOYMENT,

DEVELOPMENT,

COMPLEX,

MULTI-DISCIPLINARY,

FEDERAL BUDGET DEFICIT, EDUCATION,
SYSTEM,

COULD

BUT WE IMMEDIATELY SEE THAT

COMPOUNDING, COMPREHENSIVE, INTER-RELATED.
OF

ISSUES THAT WE

NARROWLY

BASED.

WORLD

PEACE.

USUALLY SPECIFIC,

THUS,

A

SERIOUS

�-10-

DISCONTINUITY

EXISTS

BETWEEN

THE

NATURE

OF

THE

PROBLEMS

WHICH

CONFRONT US AND THE SOLUTIONS WHICH WE CONTRIVE FOR DEALING WITH
THEM.

I'LL NOT ELABORATE ON THESE THREE ISSUES, SIMPLY REMIND YOU OF THEM:
POPULATION -- A REALIZATION THAT THE GROWTH OF HUMAN
POPULATION IS THE PRINCIPAL AND MOST COMPELLING THREAT
TO THE SURVIVAL OF THE SPECIES (MAN);
ENVIRONMENT -- A GROWING APPRECIATION FOR THE FRAGILITY OF
THE

RELATIONSHIPS

MILIEU,

WITH

AN

WITHIN

THE

AWARENESS

EARTH'S
OF

THE

ENVIRONMENTAL
MIND-BOGGLING

CONSEQUENCES OF OUR ACT IONS, IMPULS IVE OR PREMED ITATED;
AND
WAR -- WITH NO BETTER REMINDER THAN THE WORDS WRITTEN 350
YEARS	 AGO BY JOHN DONNE uNO MAN IS AN ISLAND, ENTIRE OF ITSELF; EVERY MAN
IS A PIECE OF THE CONTINENT, A PART OF THE MAIN;
IF A CLOD BE WASHED AWAY BY THE SEA, EUROPE IS
THE LESS, AS WELL AS I F A PROMONTORY WERE,

AS

WELL AS IF A MANOR OF THY FRIENDS OR OF THINE OWN
WERE; ANY MAN'S DEATH DIMINISHES ME, BECAUSE I AM
INVOLVED IN MANKIND; AND THEREFORE NEVER SEND TO
KNOW FOR WHOM THE BELL TOLLS; IT TOLLS FOR THEE,u

�-11-

;;7

NO MATTER
VANTAGE

HOW WE

POINT

WE

CHOOSE

TO

ELECT TO

CLASSIFY

MAN'S

VIEW THEM,

CONCERNS,

ULTIMATELY

IT

OR

FROM

BECOMES

WHAT
CLEAR

THAT THE QUALITY OF LIFE FOR OUR GENERATION AND THOSE TO FOLLOW WILL
BE

DETERMINED

BASICALLY
WHETHER

BY
WE

OUR

PROGRESS

THINK

IN

IN

TERMS

IMPROVING

OF

THE

HUMAN

RELATIONSHIPS.

FOR

FAMILY,

OUR

HOME COMMUNITY,

OUR STATE OR NATION, OR THE WORLD NEIGHBORHOOD,

THE

PRIME DETERMINANT OF WHAT LIFE WILL BE LIKE IN THE YEARS AHEAD WILL
BE

A

CONSEQUENCE

ANOTHER.

OF

MAN'S

AND THE MOST

BE DEPENDENT

UPON

OUR

ABILITY

TO

LIVE

IN

HARMONY,

ONE

WITH

IMPORTANT DECISIONS CONFRONTING US WILL NOT
BURGEON I NG

TECHNOLOGY,

BUT

I NSTEAD

WILL

BE

VALUE-BASED AND VALUE-LADEN.

THE ONLY HOPE FOR CIVILIZED SOCIETY IS THAT MODERN MAN WILL BE MORE
SUCCESSFUL THAN HIS PREDECESSORS IN DEALING WITH HUMAN ASPIRATIONS,
REFLECT I NG

CONTEMPORARY

VALUES.

YOUR

GENERATION,

MORE

SHOWS PROMISE OF HAVING THIS COMMITMENT AND CAPACITY.
NOT YET BEEN REALLY TESTED.

THAN

MINE,

BUT YOU HAVE

�-12-

THE

REAL

TESTING

ALTERNATIVES
PREPARING

--

THE

WILL

FOR

COME

EXAMPLE,

AMERICAN

PEOPLE

IN
IN
TO

TANGIBLE
THE

RESPONSES

LEADERSHIP

ACCEPT

YOU

A STATIC

TO

TOUGH

PROVIDE
OR

IN

DECLINING

STANDARD OF LIVING IN THE DECADES IMMEDIATELY AHEAD, ADOPTING AN
ENTIRELY NEW CONCEPT OF THE QUALITY OF LIFE, SO THAT THE PEOPLES OF
OTHER

PARTS OF

THE

WORLD

EARTH'S FINITE RESOURCES.
REFUSE?

MAY

BENEFIT

MORE

ABUNDANTLY

FROM

THE

WILL WE DESTROY THE ENVIRONMENT WITH OUR

WILL WE SHARE OUR ABUNDANCE WITH THOSE LESS BLESSED?

WILL

THE HUNGRY OF THE WORLD HAVE FOOD?

YOUR SUCCESS WILL BE DETERMINED NOT BY THE ELEGANCE OF YOUR RHETORIC
BUT BY

THE

TANGIBLE

CONSEQUENCES OF

YOUR

ECONOMIC,

SOCIAL,

AND

POLITICAL DECISIONS.

IV
AND NOW, TO THOSE THREE TANGIBLE AND SPECIFIC CONCERNS WHICH I SHARE
WITH YOU AS PERSONS WHO ARE THE BENEFICIARIES OF EDUCATION, WHO ARE

�-13
-

COMM
ITTED TO KNOWLEDGE AND LEARN
ING
, AND WHO W
ILL -IN ONE ROLE OR
ANOTHER -BE SHAPERS OF THE FUTURE
.

F
IRST
, THE CHALLENGE OF KNOWLEDGE UT
IL
IZAT
ION
, THE APPL
ICAT
ION OF
KNOWLEDGE TO PROBLEMS OF PEOPLE
.
WE

~ )

CR
IM
INAL

BETTER THAN WE DQ
.
JUST
ICE
, H
ISTORY
,

INMOST AREAS OF HUMAN ENDEAVOR
,

WHETHER YOUR CAREER INTERESTS BE IN
THE

PERFORM
ING ARTS
,

ENG
INEER
ING
,

TEACH
ING
, BUS
INESS
, FAM
ILY L
IFE
, SOC
IOLOGY
, HEALTH
, OR WHAT HAVE
YOU
, WE

MUST

SOMEHOW MOB
IL
IZE

KNOWLEDGE RESOURCES IN NEW AND

CREAT
IVE WAYS TO DEAL EFFECT
IVELY W
ITH HUMAN CONCERNS
.

IN THE

COMPLEX L
IFE OF TODAY AND TOMORROW
, THE RESOURCES OF ANY ONE
D
ISC
IPL
INE
,

BODY

OF

KNOWLEDGE
,

OR

INADEQUATE TO DEAL EFFECT
IVELY W
ITH

ORGAN
IZAT
ION

ARE

USUALLY

S
IGN
IF
ICANT ISSUES
.

YOUR

GENERAT
ION MUST P
IONEER IN BLEND
ING THE R
ICHNESS OF SPEC
IAL
IZED
F
IELDS OF STUDY INTO MORE EFFECT
IVE PATTERNS FOR DEC
IS
ION AND ACT
ION
.

�-14-

SECOND, THE CHALLENGE OF LIFELONG LEARNING.
INDEED SIMPLER.

11'.1 THE PAST,

My GENERATION COULD APPROACH LIFE

IN THREE NEAT

BLOCKS -- GO TO SCHOOL, GO TO WORK, OUT TO PASTURE.
WHOLE

HOST

BURGEONING

OF

REASONS,

KNOWLEDGE,

COMPLEXITY OF

ISSUES,

THAT
THE

THE

PATTERN

IS

ACCELERATING

NO
RATE

INTERRELATEDNESS OF

LONGER
OF

LIFE WAS

NOW, FOR A
ADEQUATE
CHANGE,

-THE

HUMAN EXPERIENCES.

YOu AS EDUCATED PERSONS MUST DEMONSTRATE A COMMITMENT TO LIFELONG
LEARNING,

INCORPORATING IN YOUR OWN LIFE A CONTINUING INTERACTION

BETWEEN WORK, FAMILY, LEISURE, AND LEARNING.

AND FINALLY, THAT THIRD CHALLENGE, lNVOLVEMENT.

EFFECTIVE DEMOCRACY

REQUIRES

INGREDIENT

INDIVIDUAL

INVOLVEMENT.

A UNIQUE

OF

OUR

AMERICAN WAY OF LIFE IS VOLUNTEERISM, THOSE THINGS WHICH INDIVIDUALS
DO VOLUNTARILY, BECAUSE THEY WANT TO.

MARGARET MEAD HAS OBSERVED:

�-15UWE LIVE IN A SOCIETY THAT ALWAYS HAS DEPENDED
ON VOLUNTEERS OF DIFFERENT KINDS -- SOME WHO
CAN GIVE MOI\IEY, OTHERS WHO GIVE TIME, AND A
GREAT

MANY

WHO

FREELY

GIVE

THEIR

SKILLS, FULL-TIME OR PART-TIME.
CLOSELY,
THAT

REALLY

EMBODIES
HUMAN

YOU
OUR

LIFE

WILL

SEE

THAT

IF YOU LOOK

ALMOST

MATTERS

TO

DEEPEST

COMMITMENT

SHOULD

BE

US,

LIVED

SPECIAL
ANYTHING

ANYTHING
AND

TO

THE

CARED

THAT
WAY
FOR,

DEPENDS ON SOME FORM -- MORE OFTEN MANY FORMS
-- OF VOLUNTEERISM. u
THIS FACT GIVES A DISTINCTIVELY HUMANE QUALITY TO LIFE IN AMERICA.
BUT ONLY IF WE CONTINUE TO RENEW THE uHABITS OF THE HEART,u TO USE
THE TITLE OF A RECENT BOOK BY ROBERT BELLAH.
THAT THE MOST IMPORTANT WAY

LET ME SUGGEST TO YOU

IN WHICH YOUR LIFE WILL BE MEASURED

ULTIMATELY IS BY THE WAYS IN WHICH YOU SPEND YOUR LEISURE TIME.
BE SURE,

TO

SOME TIME MUST BE SPENT IN HOBBIES AND OTHER FORMS OF

RELAXATION.

BUT LET ME ENCOURAGE YOU TO SPEND AS MUCH OF IT AS YOU

CAN I N PAY I NG BACK THE SOC I ETY THAT ALREADY HAS GIVEN SO MUCH TO
YOU.

YOUR PROFESSION NEEDS YOU, BEYOND THE MANDATE OF THE JOB, TO

�-16
-

RA
ISE THE LEVEL OF PROFESS
IONAL PERFORMANCE AND ETH
ICS
.

YOUR

COMMUN
ITY NEEDS YOU
, TO SERVE ON NONPROF
IT BOARDS AND IN OTHER WAYS
TO CONTR
IBUTE TO BETTER
ING THE HUMAN COND
IT
ION
.
YOU
, TO F
ILL POS
IT
IONS OF PUBL
IC TRUST
.

YOUR NAT
ION NEEDS

I HOPE THAT YOU W
ILL

QUI
CKLY BEGINTO REPAY YOUR "DEBT TO SOCI
ETY." I W
ILL GUARANTEE
THAT TH
IS PARADOX IS TRUE
:
GET
.

THE MORE YOU G
IVE
, THE MORE YOU W
ILL

AND THE MORE YOU G
IVE
, THE MORE SUCCESSFUL YOU WI LL BECOME
.

By YOUR CONSTRUCT
IVE INVOLVEMENT
, BOTH YOU AND SOC
IETY W
ILL BENEF
IT
.

IN PREPARAT
ION FOR SUCH RESPONS
IB
IL
ITY
, YOU ARE FORTUNATE TO HAVE

~

BEEN STUDENTS AT ADR
IAN COLLEGE -AN INDEPENDENT
, L
IBERAL ARTS
t
'

INST
ITUT
ION
: INDEPENDENT -TANG
IBLE EV
IDENCE OF THE PLURAL
IST
IC
COMM
ITMENT OF AMER
ICA
, THAT PR
IVATE AS WELL AS PUBL
IC EFFORTS SERVE
SOC
IETY
'S H
IGHEST GOALS
, EVEN IN AN AGE WHEN GOVERNMENT ISEVER MORE
~ _
:
-~ ~ ~ ~

~

DOM
INANT AND DOM
INEER
ING
;/1AND L
IBERAL ARTS -I1\J FURTHERANCE OF THE
CONCEPT OF THE "EDUCATED MAN
.
"

�-17-

v
WHILE

THE

PROSPECTS

OF

AN

UNKNOWN

FUTURE

MAY

BE

SOMBER,

THE

CHALLENGE -- AND THE POTENTIAL -- OF TOMORROW ARE AS DEMANDING AND
AS EXHILARATING AS EVER.
CHARACTERISTIC,

IT'S

IN AN AGE WHEN BIGNESS AND COMPLEXITY SEEM

IMPORTANT TO MAINTAIN A PROPER

PERSPECTIVE.

WHEN THE REALITIES OF THE EVERYDAY WORLD SEEM ALMOST OVERWHELMING, I
FIND THE FOLLOWING A USEFUL REMINDER:

I AM ONLY ONE, BUT I AM ONE;
I CAN'T DO EVERYTHING, BUT I CAN DO SOMETHING;
AND WHAT I CAN DO, I OUGHT TO DO;
AND WHAT I OUGHT TO DO, BY THE GRACE OF GOD, I WILL DO.

IN TOO MANY FACETS OF OUR LIVES, BOTH INDIVIDUALLY AND AS A NATION,
WE

SEEM

TO

HAVE

LOST

SOMETHING

OF

OUR

SENSE

OF

PURPOSE,

SELF-CONFIDENCE, OUR DIRECTION, OUR FAITH AND COMMITMENT.
EXTENT

THIS BE

TRUE,

IT CAN BE

REMEDIED ONLY

BY

THE

OUR

TO THE
DEEDS OF

�-18-

INDIVIDUALS WHO -- IN WHATEVER THEIR ROLE AND IN EVERY DIMENSION OF
LI FE -- UNDERSTAND AND RESPOND.
KNOW; WE MUST ALSO DO.

IT'S NOT ENOUGH TO UNDERSTAND OR

IF EACH OF US WILL DO WHAT WE CAN DO AND

-

OUGHT TO DO, WE WILL INDEED BE SERVING MAN'S HIGHER PURPOSE.

TO EACH OF YOU IN THIS ADRIAN COLLEGE CLASS OF 1990, GODSPEED IN
YOUR PROFESSIONAL CAREER AND -- MORE IMPORTANTLY -- IN YOUR PERSONAL
LIFE.

RGM/JKF
0289W

�</text>
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                    <text>Remarks by
Dr . Russel l G. Mawby , President , W. K. Kellogg Foundat io n
at the
De di cat ion of the W. K. Kellog g Arabian Hor s e Center
Califor ni a State Polyte chni c Univers i t y , Pomona
April 6 , 1974
I

It is a pleasure to participate in the dedication of the W. K. Kello gg
Arab ian Horse Cent er , r ep r e senting the Board of Trus t ee s of our Foun da t ion
on this happy occasion.

I co nv ey to you the gr ee t i ngs of our Boar d and the

special greetings of Dr . Emory W. Mor r i s .

Fr om the Foundat ion 's standpoint,

Dr. Morris played a n especial ly s ignificant role i n t he dec is io ns and activi ties which have led to this day .

During the 40 ye ars in which he has been

associat e d with the Foundat i on , for 27 years a s our chi e f execut i v e offic e r
until his r et ireme nt in 1970 and now as the chai rma n of ou r Board , h e was
vitally involved i n t he decis ions through which the ranch be came Cal Po ly
and in our providing funds for the development of t hi s new fac ility .

He

ve ry much regr et s that he c an not be here today and asks t hat he be rememb e r ed
to his many fri ends and to all who are i n attenda nce .
II
A dedication program i s fut urist ic by defin it ion, a forward l ook i ng
occasion .

But as we dedicate thi s handsome new fa c ility and l ook to the

future , it is i mpo r t a nt to look bac k to t he he r i t a ge of this pla ce an d
these horses .
W. K. Kellogg established the Kellogg Company in 1906 and began coming
to California for the winter months in 1920 .

He developed an interest i n

�2

Arabian horses and i n the mid 1920 's aCQui red 800 plus acres of l a nd and
beean bu i lding h i s l ov e l y ranc h estate- - the big hous e on th e hill, the
smaller hous e fo r f amily members , the gardens and ponds, the stables and
pastures , the or ch a rds - -and the developme nt of the Ar abian h e r d , as s emb l i ng
select anima l s from the Uni t ed States and import s from ab ro a d , e special l y
f rom La dy Went wor t h ' s Crabbet Park Stud in Engl an d.

Th e Sun day s hows, which

became a t radition i n Southern California . were started soon the reafter ,
with t he s how a rena c on s truc t e d i n 1930.
Mr . Kelloeg loved the r a n ch, not on ly becaus e of its beauty and because

i t was the perfec t home for h is Arabian s , but also because i t was " home"
for a number of years fo r his son Kar l and fam ily , a nd daug ht e r Beth a nd
h e r fam i ly .

A numb e r of his grandchildr en spent the ir early y e a rs here

on the ranch .
As a part of t he colo rful h eri t a ge, ma ny famo us guests v is ited the
ranch :

Colonel Lindberg , Madam Schumann- Heink , Clara Bow , Gary Cooper,

Laur a LaP lant , Ol i v i a DeHav ila n d, Dougl a s Fairb a nk s, Mary Pi ckfor d , Wallace
Berry, Mar lene Di et r i ch , the Ou r Gang kids, Will Rogers .

Rudolph Val ent ino

used the great hors e , J a da an, in several movies and Tom Mix rode Kellogg
Arab ians i n several Tour n ament of Roses parades .
Thus , t he ranc h from its earliest days - -in several ways - - helped to
popular iz e and imp rove the Arabian breed .
II I

In 1932, the ranch and the horses were g iven to the Uni v e rsity of
California , Davis , for their r e sea r c h and demonstration programs in a gr i c ulture.

Mr. Kel logg reserved on ly 50 acres and t he r e s i de nc e s for his

personal use , including certain relationsh ips with the horses .

�3

When World War II came along, he a sked the University of California
that the ranch be returned t o him s o that it could b e used by the United
Stat e s in the war effort.

Thus, during the war the Army used th e ranch

and horses as a ca va l r y remount s tat i on an d as a t raining cent er f or dof,s
o f the K-9 Corps.

IV
After the war, the Army had no further use f or the ranch and tran sferred
it t o th e U.S. Department o f Agriculture.

The USDA, deciding that it had

no use for the ran ch and inadequate budget s t o maintain the program here,
declared the ranch surplus in 1948 and turned it ove r to the Gene r al Service s
Administration f or di sposal.
With the help of ma ny people, including l ocal leaders in Pomona, in
this Coun t y and in the State of California, and l overs of Arabian horses.
and helped by the interventi on of members of Cong r e ss , including Senat or
Knowland and Cong r e ssman Richard M. Nixon, and Se cretaries of Agriculture
Cl i nto n Anders on and Cha r l e s Brannon, Mr. Kellog g and Dr. Morris suc ceede d
in having the ran ch returned t o the Foundati on with the understanding that
it would be used f or t h e benefit o f the people of California.
Many al t e r na t i ve us es f or the property were con sidered.

In 1949, the

ranch was de eded t o the St a te of Cal i fo r n ia "to be u sed f or oc cup at io nal
training con sist ent with the phil osophy and ob j ect i ve s o f Cal i f orn i a State
Polytechnic Col lege . "

Thus began thi s campus.

Si nc e Cal Poly had pro gr ams in agriculture, including animal scienc es,
t he de e d included the provis o t hat the Arabian herd would be maint ained
a nd t he Sun day shows would be continued, f or a p eriod of 2 5 year s (throu gh

�4

1975), with the College then free to make a dec ision regarding the future
of th e Arabian prog r am.
As th e campus gr ew, f ar exceedi ng earlier expectat ions, i t soon bec ame
apparent that the horses would have to be relocated .

Thus , under the l eader-

ship of Chancellor Dumke and the trustees of the Cal ifornia State University
a nd College

System , and President Kramer and other offic ials at Cal Poly ,

pl ans for t he s e new fa ci liti e s we r e dev e lope d as a par t of the Unive rs ity 's
master plan .

The officials of this University and the trustees and officers

o f the System regard the Arabians as an important and unique feature o f
Cal Poly and, thus, to insure that the Arabian program might continue t o be
a par t of t hi s i n st ituti on, th ey app roac hed th e Foundatio n f or support i n
t h e development of t he new stables .

This abbreviat ed chronology leads u s

t o today .
I t seems s ignificant to remembe r that the ranc h a nd th i s he rd of Arabi ans
are approaching the golden anniversary- -5 0 years since Mr . Kel logg f i r s t began
a ct ivit i es here .

One hal f of th at hal f cent ury represent s the Cal Poly y e ar s.

And it is excit ing to realize that today marks the beginning of another era,
a commitment that the Arabians wi ll be a part of Cal Poly into t he future .

v
A great many people have been a pa rt of this effort.

On behalf of the

FOllildation , I would mention a few :
Fi r st, W. K. Kel logg , a man of vi si on and f oresi ght an d wit h t he rar e
capacity for turning dreams into tangible real ity ; Dr . Emory W. Morr is ,
Mr. Kel logg 's val ue d colleague and the long-time l ea de r o f the W. K. Kellogg
Foundat i on; and th e f ormer p res ident of Cal Pol y, Dr . Jul ian McPhee , an

�5

unusual educator and administrator.

These three visionary leaders made the

initial commitments.
Se co nd , key o f f i c i a l s of the California Univ ersity and College System;
The Board of Trustees, Chancellor Dumke, President Kramer, Dean Beckett,
and others.

This Arabi an horse program i s different, truly uniQue, and

many educational leader s would have f ailed to see it s usefulness an d appropriat en ess in the life o f an academic institution.

Without their suppor t ,

nothing could have happen ed; b e ca use of their vi sion and enthusiastic support, this uniQue dimen sion of educ ation has fl ourished.
Third, the Arabian Advisory Committee.

This group, with those present

and those who have s e r ve d in e a r l i er y ear s, has played a key r ole in improving the Cal Poly herd, st r eng t he ni ng t he program in many ways, and fulfil ling Mr. Kellogg's ob j e ct i v e that the Kellogg Arabians would help popularize
and contribute to the improveme nt of t he bree d .

We a re gr at eful indeed f or

their coun sel, service, a nd vari ed contribution s.
Finally, Norman K. Dunn, the coordinat or of the Ar abian program, his
staff, and the students of Cal Poly f or whom the whole progr am exists.

To

Norm, Chuck, Allison, Sa ndy , Nancy, I expre ss my congratulations f or th e
tremendous j ob you do as staff members of this Center.

We are fortunate

indeed to have your leadership, Nor m, and t he teamwork and dedi cat e d contributions of all of the s t a f f .

And I would espe cially commend the s t udent s ,

who do such a great job in working with, training, showing, cleaning up
a f t e r , loving the se horse s.

I predic t that as your lives unfold, s ome o f

your f onde st memori es will be o f these days at Cal Poly with t he Kellogg
Arabians.

�6

VI
Mr. Kellogg loved t h i s ran ch an d the se horse s, but hi s gr eatest conc e rn
was f or people.

He often said, "Education offers the g r eat e s t oppo r t unity

f or real l y improving one generation ove r another."

Nothing would pl e ase

him mor e than t hat his b el oved r anch is now th e campus o f a fine Univer sity-a nd t hat th e Kellogg Ar abians are s uc h an int egral part o f the life of t he
Uni versity and its academic program.
Therefore, in the s p i r i t which led t o the establi shment of the ran ch
and this herd, and in t h e spirit in whi ch the r anch became Cal Poly, I am
plea se d on behalf o f the W. K. Kellogg Founda tion t o present this new Arabi an
Horse Center to Cal Poly and t o the California State University a nd Colleg e
Syst em- - a nd , through th em, t o t he people o f this gr e at St ate of Cal i fo r n i a .

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                    <text>"CHANGING GROUND RULES FOR AMERICAN
HIGHER EDUCATION"
Remarks by
Russell G. Mawby, President
W. K. Kellogg Foundation
at the
67th Annual Conference
National University Continuing Education Association
Cincinnati,	 Ohio
April 6, 1982
I

Thank you very much for inviting me to be one of your featured
speakers at this, the 67th Annual Conference of the National
University Continuing Education Association.

I am pleased to

participate in the process you have undertaken to examine the
impact of change on higher education and the challenges
to continuing education.

presented.

You have the responsibility of accommodating

and adapting to change while achieving the goals of your institution.
Yours is not an easy assignment, but neither is it an impossible
one.
The decade of the 80s has been described as the "Decade of
Determination" in higher education.

It will, without exaggeration,

be a time of reckoning, culminating in the survival of the fittest.

�2
I'm reminded of Charles Dickens' wonderful opening of A Tale of Two
Cities:

"It was the best of times, it was the worst of times,
it was the age of wisdom, it was the age of foolishness,
it was the epoch of belief, it was the epoch of incredulity,
it was the season of Light, it was the season of Darkness,
it was the spring of hope, it was the winter of despair,
we had everything before us, we had nothing before us, we
were all going direct to heaven, we were all going direct
the other way--in short, the period was so far like the

•

present period, that some of its noisiest authorities
insisted on its being received, for good or for evil,
in the superlative degree of comparison only."

But such periods of stress, whether in Dickensian England
or today in America, too easily viewed only in a negative sense,
can and do hold dramatic opportunities for positive change.

Such

�3
change will be more possible for -- and familiar to -- the institution
which has historically viewed constant renewal as part of a
continual commitment, rather than a backed-into-a-corner imposition.
Most of us as individuals, as well as many of the institutions
we represent, are particularly receptive to change at times of
personal and professional crisis or misfortune.
My personal view is that institutions of higher education
must become both more creative and more conservative -- not
necessarily contradictory positions.
hand in hand.

In fact, the two can go

Leadership has an obligation to be increasingly

conservative in managing financial and human resources during
times of economic constraints.

At the same time we must ask --

how can our limited resources be more creatively applied to
existing or new educational challenges?

Can we challenge the way

things have "always been done" to develop better programs, while
at the same time we tighten the purse strings?
I am firmly convinced that you -- as creative leaders -- are
uniquely positioned to help assure your institutions' and your

•

�4

profession's viability through a strong, wide-reaching program of
continuing education.
You can stand head and shoulders above the crowd -- demonstrating
to your institutions that you are the experts in continuing
e duc a t i on and that you can run programs that prove it; proving,
through knowledge and leadership in the field, that you are the
expe r t resource in your institution's vital plans to restructure
and respond to population and clientele changes such as were
outlined by Barbara Caplan on Sunday.
I will limit my comments today to several steps you might
take in developing the type of strong continuing education program
that is well institutionalized and keenly involved in the campus
and community interactional network; and steps you might take as
individuals to make yourselves the masters of your professional
field and of your own destinies.
II
As all of us are well aware, the times before all of us will
not be easy.

Some say the outlook for higher education is particularly

�5
dismal.

The percentage of young people who go from secondary

school to college is steadily dropping, as is the percentage of
students retained until graduation. The baby boom which began
after World War II came to an end in 1960, after which the fertility
rate began a steady decline.

In the inexorable course of time,

the peak of this crop of babies reached college age between 1978
and 1982.

The pool of potential enrollees is now expected to

drop dramatically and continue falling for the rest of the century.
Meanwhile, many new kinds of postsecondary institutions are
emerging, all wanting their share of the declining numbers of
students.

Some of these institutions will be so compliant to the

whims of their students that they will debase the currency of
learning.

Others will devise curricula or methods to meet previously

unserved needs, which lie well outside the presently conceived
missions of colleges and universities.

Likely -- if we are

perfectly candid -- some will do a better job of providing education
than our existing institutions.

As you well know, there is

alre ady an increase in the numbers and quality of training programs

,

�6
by large health complexes, research and development units of
industry, and advanced science and technical bureaus of government .
If this trend continues, and if these training programs win the
right to award degrees or credentials, they may prove to be
respectable and worthy alternatives, serious competition for our
current programs of undergraduate, graduate, and professional
education.
If these possiblities materialize , then all of you in academia,
and the colleges and universities which remain, will be confronted
by problems of a nature and magnitude that we can hardly visualize

•

today.
But even if institutions of higher education do all the
things which we already know how to do to modify traditional
patterns of post-secondary education, the response may not be
sufficient.

The number of potential students of typical college

age will fall so drastically in proportion to the overall population
that our institutions must find new clienteles if institutional
talents and resources are to be fully engaged.

�7
We may speculate about the nature of these new clienteles
foreigners, physically handicapped, non-academically-gifted
persons, and minorities, all with educational needs to be met.
But there is another group, sufficiently large, capable, and
rewarding to our society to make broad use of the talent and
resources that colleges and universities possess.

I refer of

course to our adult population.
III
When I suggest a sharpening focus on the continuing educational
ne eds of adults, I do so not from any compulsion to "save our
colleges and universities" by finding another market.

I say it,

rather, because these needs reflect our changing contemporary
so ciety, the altering life patterns of our citizens, and the
burgeoning of new knowledge.

And I say it out of an emphatic,

whole-hearted conviction that the serving of lifelong learning
needs is a legitimate, but unfulfilled, role for institutions of
hi gh er education.

�8
Each institution must work out its distinctive destiny in
terms of its resources and the needs and interests it wishes to
serve.

There are at least 450 continuing education programs now

in operation across the country.
different futures.

There will be 450 -- and more --

But there are some general ideas that I would

share with you as you move ahead as leaders in this field.
Be creative in institutionalizing the concept of continuing
education.

Few institutions of higher education have really

accepted the full implications of the concept of lifelong learning
and done something about it in terms of their organizational
chart, patterns of financing, faculty reward systems, functional
activities, and relationships within the institution and with
organizations beyond.
In the 1960s, continuing education -- or extension, if you
will, -- was considered to be anything done to serve an outreach
function.

It was run by a campus extension office.

But increasingly,

as declines in student numbers on campus have led to cuts in
revenues, various departments have appealed for control of their

�9
own piece of the extension "pie" in an attempt to shore up clienteles
and budgets.

I know of one university, for example, which has 38

separate, independent, continuing education programs.
One way to view the future would be to say that extension
has won its battle to have the whole university regard adult
education as essential.

The idea is diffused everywhere.

"A

university can have as many as 38 extension divisions," you say.
"Hurrah!

We have won.

Now let us turn to other matters."

But even as such a viewpoint is hypothetically expressed, it
sounds more and more hollow ... Doesn't it?
Why?
I believe you know why.
---Because the essential spirit and balance of adult education
within the institution is lost in such fragmentation.

What is

everybody's business is nobody's business.
---Because the central managerial functions of adult and
continuing education -- residential centers, evening colleges,
off-campus cent ers, correspondence education, and other forms of

�10
distance learning including radio and television stations -- must
be centrally managed.
---Because the problems of society do not present themselves
in terms of the subject-matter departments of our colleges and
universities, but rather are interdisciplinary, complex in content
and require integrated educational approaches.
---Because the skills of adult and continuing education
program design and execution demand highly developed specialists
and leadership.
---And because the capacity to understand and work with
outside groups -- both fellow educational providers and clients
is essential and requires special skills, education and leadership.
In my view, there is a need and a place for a single continuing
education office (or department) on the campus, which is a part
of the central administrative structure of the university.

Such

central management is especially vital in light of current economic
pressures to which institutions find themselves subjected.

An

extension program cannot be cost-effective if evening classes

•

�11

have a budget and director apart from off-campus classes, which
h ave management different from outreach programs of another
nature.

Cost-effectiveness in managing a continuing education

program comes in having a central administrative and budgetary
structure with sufficient checks and balances.
Of equal importance to the administrative structure of
continuing education is the attitude structure for continuing
education.

The university was conceived in our society as a

knowledge resource center with responsibilities in teaching,
research, and service.
is for life.

It should practice the belief that learning

Learning is essential for occupational proficiency;

for civic competence; and for family, avocational, and self-fulfillment
goals; but most importantly learning is lifelong, in myriad forms
and circumstances.

The university must appreciate that adults

are different from young people, and must sensitively and adeptly
respond to their needs.
How can the university institutionalize the right attitude
structure for cont i nu i ng edu cation ?

I suggest we must be more

•

�12
creative in developing problem-oriented programs, in addition to
the more traditional discipline-oriented activities.
Consider such societal concerns as health care delivery, the
viability of our local political institutions, the efficacy of
elementary-secondary education, the family as the basic social
institution, the special problems of the aged.

Resources from

throughout the university must be mobilized to deal in new and
comprehensive ways with such issues.
Another part of this different response to the "Challenge of
Changing Ground Rules in American Higher Education" would be for
you and your institutions to show real creativity in working with
the informal network of other continuing education organizations.
Here I mean voluntary organizations, community agencies, business
and industry, libraries, and churches.

While continuing education

activities of universities customarily include these contacts, I
suspect such interrelationships have been neither as systematic
nor as comprehensive as they should be.

•

�13
Develop better linkages between the formal (traditional
undergraduate and graduate) and informal teaching programs.
Usually these teaching activities at the university exist side by
side with virtually no interaction.
Show creativity in inter-institutional arrangements, demonstrating coordination and cooperation.

Institutions of higher

education must be less unilateral in their educational activities.
Be more creative in the use of new technology in learning.
Much has been made of new hardware and software available for
teaching.

The challenge in the utilization of new technology

lies with the human element, both teacher and learner.
And, as leaders in continuing education, you need to furnish
that new spark of creativity and commitment in identifying specific
target audiences in various settings.

With some client audiences,

exemplary effort in continuing education can be cited; other
audiences are virtually or absolutely unreached.

No one would

advocate that a university should be all things to all people.
But institutions of higher education should be charged with

&amp;

�14
strengthening all of education -- with creating new institutional
forms if they are needed, nurturing them, preparing personnel ,
evaluating their effectiveness, and developing modifications so
that educational needs can be b etter met.

IV
It may be presumptuous, but let me cite some possibilities
for greater continuing education services.
To begin with, what about continuing education in the professions ?
"Oh, boy," you say, "where has this guy been the past 20 years?
Do esn't he know what we've been doing in continuing professional
education?"

Yes, I know, and almost everybody knows and takes as

an article of faith that lawyers, architects, dentists, pharmacists,
social workers, school teachers, and certain other professionals
need to go on learning throughout their lives.

We know about the

continuing education programs offered to them.

But we also know

that many professionals are laggards in this respect.

And so,

slowly and reluctantly, the professions themselves, and the state
governments which license some of them, are taking steps to bring

•

�15
matters under social control.

Many such efforts have to do with

supervision, regulation, and the imposition of penalties for
"poor practice," but a great deal of hope has also been attached
to the provision -- and the mandating --of continuing education.
How active are you, as continuing education's leaders and
spokespersons, in working with individual professions and professionals,
to help them understand the need for, develop, and then take
advantage of continuing professional educational opportunities?
How active is your institution ?
capitol?

In your community?

In the state

In testimony before licensing and other state boards?

In dialogue at national professional conferences?
national groups?

And with other

And how much progress is being made in relating

continuing professional education to individual needs, with
"success '! measured in terms of performance in professional practice
rather than simply accumulated CEUs?
Outside the professional fi eld, associations devoted to
religious, political, so cial, and economic causes are also now
turning to adult education as a way of achieving their diverse

•

�16
ends.

Large numbers of people are seeking to acquire basic

learning or fundamental life skills, to secure high school equivalency
certificates, to use experience in an educative way, to earn
non-traditional degrees, and to learn new kinds of work competence
or expand the ones they already have.

In many organizations,

particularly the military services and some major corporations,
work time and study time are meshed with one another.
Is it appropriate for me to suggest that you -- again as
leaders of continuing education -- recognize, reflect, and advocate,
in tangible ways, a commitment to continuing education?

What are

you, as leaders in the field, doing to pragmatically raise the
awareness of your college freshmen that they are launching a
process of learning that will be lifelong, and a relationship
with their, and your, academic community which should be continuous?
In this regard, I often ponder the fact that as a society we
hav e built a great industry around the concept of estate planning ,
but these elaborate plans are implemented only at death.

Why not

a comprehensive approach to building an individual plan for

•

�17
living -- for lifelong learning and growth, reflecting the latest
notions of the stages of adult development, incorporating an
individual's personal values and goals, and representing a totally
comprehens ive and refreshingly new accommodation of institutions
to the inter-relationships between work (profession, career),
family, leisure, and learning? Could it be done for the 18-year-old
college fre shman?

For the 23-year-old medical student or the

48-year-old computer programmer? Can you do it?

Can the institution

you represent do it?

v
In the hope that you will give further thought to these
ideas and questions, I offer two related cautions.

Both are

based on my foundation's some 40 years of supporting continuing
education programs in a variety of forms, settings, institutions,
and professions.
First, the path for creating new programs for adults is
neither simple nor easy.

Since 1970, a number of people have

believed that the essential idea of non-tradition al e duc a t i on was

,

�18
simply to do the opposite of what tradition suggested.

If a

program had previously been completely prescribed, then it could
be made completely elective; or, if all courses had been taught
during the day on campus, then t each them at night somewhere
else.

Some very costly mistakes have resulted.
Another cornmon error is to pick up a successful program in

one field and to put it down, intact, in another.

People have

not understood how complex is the model they seek to use and how
it has be en tailored to fit the situation in each of the places
it is used.

Perhaps its principles -- or, at least, some of

them -- can be transplanted, but their application to their new
setting is never easy.

If continuing education is to be as

firmly rooted in futur e practice as introductory e du c a t i on for
young people is today, we must expect no easy and quick gains but
must be prepared for dedicated, even dogged, e f f or t .
My s e cond caution relates to a point I made earlier.

If

colleges and universities are to become true centers of learning
throughout the adult years, then the desire to bring this about

,

�must be ardently pursued for its own sake and not merely because
such a course of action is thought to be necessary to save the
institution.

VI
So, how does all this relate to the changing ground rules of
American higher education?
university?

For my program?

What does it mean for my college or
For me personally and professionally?

I have tried to suggest that it must mean a new attitude
about continuing education.

Colleges and universities, and you

as professionals, can take the "low road" that looks on the
continuing education function as merely acquiring students who
pay tuition.

Or you can take the "high road" that advocates the

importance of continuing education for all students and individuals
of a l l ages .
It also means an awareness that if your institutions do not
transmit knowledge to the people who will, and actually do today,
control society, then you cannot effect necessary change.

t

�20
Full circle, then, to change as it relates to you and NUCEA.
For all of the foregoing hopes , dreams, aspirations, and potenti al
will depend

in the final analysis -- on the continuing education

of th e continuing education professional and on the abilities and
vision of key organizations like NUCEA.
NUCEA must strive to further develop a pool of continuing
education leaders.

Today there are only a few individuals who

have gained a national or international reputation as expert
continuing education administrators.

In too many instances,

those appointed to run continuing education programs are selected
because they have excellent track records as deans or faculty
members in other areas.

Once appointed, they are expected to

just tldo it," meaning run an effective continuing education
program .
Such narrow attitudes toward the skills, perceptions, and
qualifications needed from a continuing education director only
serve to explain why, under budgetary pressures, too many institution s ca s t un enli ghtened eye s at continuing educ ation as something
they can eliminate in an effort to cut corners.

�21
To advance the cause of continuing education, NUCEA might
identify and affiliate with leading universities that have an
impressive record of scholarship in continuing education.

NUCEA

might then direct new deans, directors, and faculty to these
institutions to participate in mentor experiences in order to
develop the skills needed as continuing education administrators.
There also needs to be continuous "two-way traffic" on the
bridge between scholarly research and theory development in
continuing education, and the application of that scholarship in
practice.
NUCEA might solidify its role as resource center for the 30
to 40 differing organizations which today provide continuing
education experiences for their members.

For example, l've been

told the NUCEA region coordinated by Memphis State University has
done a particularly good job of developing a network of resource
agencies, materials, and institutions that can be called upon to
meet a variety of programming needs.

NUCEA has the potential for

also developing greater awareness and support among college and

J

�22
university presidents for the challenges, opportunities, needs
and institutional payoffs which are reflected in making available
continuing education opportunities for their own continuing
education administrators and faculty.
The future is equally challenging and full of opportunity
for each of you as continuing education professionals.
If you are perceived as being without consequence or contribution
to new educational needs or solutions, you may well be among the
first casualties of the "decade of scarcity" ahead.
On the other hand, if you perform well professionally, you
will be recognized, accepted and called upon as individuals with
unique scholarly resources, experiences, and practical talents.
[Let me apologize here if my language seems a bit sexist.
I've struggled to balance the male and female pronouns in my
remarks, particularly so since I recognize that some of the
greatest leaders in extension work have been, and are today,
women. ]

I

�In either case, the effective continuing education administrator
will know how to perceive the needs of adults by knowing the
community which the university serves and its social and economic
fabric in relation to the greater social system.
He or she will keep abreast of advances in new knowledge and
ways of transferring that knowledge to the people who can best
use it.

He will be well read on the subject of continuing education

(more than 2,500 doctoral dissertations have been written about
it); he or she will attend conferences, when appropriate, to form
networks with resource agencies and others in the field; and he
will continually study personal successes and failures in order
to build a better program.
The effective continuing education administrator will be
that person who has so clearly become the master of the scholarly
"body of knowledge" on adult and continuing education that he has
demonstrated both his intellectual excellence and standing, and
his value to his institution in ways no one else has or can.
will hav e cr eated the environment in which he and his staff

He

�24

continue to learn and grow and develop programs in concert with
the people they serve.
From the unique continuing education knowledge base he
possesses, and through the special skills and talents he has
carefully honed, this professional will provide critical leadership
for his department and his institution during the coming era of
"changing ground rules in higher education."
He will work creatively to help his college or university
overcome an outdated, full-time equivalency based funding formula.
Through NUCEA and other affiliations, h e will help higher education
and America cast off the constraints of self-created systems of
credentialing and accreditation.

Using his reservoir of experience,

he will work effectively with his university faculty to alleviate
their discomfiture in dealing with other than captive, post-adolescent
students.

And, he will be at the forefront in successful efforts

to remove the reluctance of institutional decisionmakers -- and
those beyond -- to condone or champion unaccust omed approaches to
reaching educational objectives.

�25

VII
It is the best of times.

It is the worst of times.

The

characters in Charles Dickens' novel lived at a time of dramatic
social and economic change.

I suspect that so do we, and so does

higher education in America.

But I also sense a readiness on the

part of academia -- and on the part of learners -- to consider,
explore, test new concepts and patterns.
It is the best of times.

It is the worst of times.

Yet at

no time in the recent past have you as professionals and continuing
education as a concept and as a reality been better positioned to

..

help chart your professional futures, those of your institutions,
and that of higher education generally.
It is the best of times.

It is the worst of times.

But we

should remember that universities always honor faculty members
who demonstrate outstanding erudition and competence; even in
times of scarce resources, Nobel Prize winners are seldom fired
from their jobs.

Extension leaders who are equally knowledgeable

and able need have little fear for their futures.

Departments of

�26

continuing education and institutions of higher learning must
rest on the sagacity and performance of those who operate them.
On no other rock can they securely stand.
Godspeed in your efforts to reach such high, firm ground.

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                    <text>,,---First

i

--.
Draft

Remarks by Dr. Rus se l.L G. Mawby
Chairman and chief executive officer
w. K. Kellogg Foundation
and

Chairman,
Council on Foundations
Thursday, April 7, 1983
34th Annual CF Conference
San Francisco, California

At last year's annual conference in Detroit, my predecessor as Chairman,
Leslie Luttgens, characterized 1981 as a year of change for the Council and
the grantmaking community.
new programs.

Such change took the form of new leadership and

That thrust toward capitalizing on new opportunities and

needs was the necessary product of many internal and external forces affecting
all of us.
The decade of the 1980s is two years and three months old.

And we are

finding that it is exhibiting all the characteristics most of us predicted it
would have: hard, tough, challenging.
I think there remains, however, an unextinguishable attitude of hope and
optimism among people.

It is an enduring belief that we -- as a nation and

�2.

a world of reasoning, intelligent beings -- will win out over the battery
of difficulties that we see positioned before us. Such a belief underpins
the whole philosophy and history of private philanthropy, and private grantmaking, in American society.

Why?

Because the belief that improvement is

attainable has proven, inevitably, to be true.
Peter Drucker has said that "results are gained by exploiting opportunities."
And Arnold Glasow tells us that "problems are opportunities."
So, today, those problems, and those opportunities are legion for both
society and the grantmaking community.

They are forcing all of us, as indi-

viduals, as communities, as part of this nation's business and industrial
sector, educational and health care systems, and, yes, as grantmakers and
grantmaking organizations, to take a close, careful, and in some cases,
painfully frank look at ourselves, our work, our plans and our future.

We

have found as a result of such analysis that we can even do a better job by
using our fewer resources with more precision and with more accountability.
Importantly. we have found it is possible to alleviate operating costs

�3.

by watching pennies, not just dollars, and by developing practical interests
in cooperation where it never -- or only marginally -- e xisted before.
Employees and managers. businesses and universities, elected officials
and voters. have begun to acknowledge by deed -- not just words -- the real
value in collaboration to solve problems.

We have truly. and collectively.

begun to understand and appreciate Arnold Glasow's view of problems as
opportunities to achieve important social progress.
The Council on Foundations is among organizations in the non-profit
private sector to accept the problems and opportunities to make changes in
its procedures. methods. operations and priorities.

Such changes are resulting

in greater service to all of you as members of the Council.

And I believe

the Council's difficult decisions of the past several years will. ultimately.

~ 1" t. t) P~&lt;­
accrue to the millons l~hO benefit from this country's private philanthropic
work.
Our Council began doing things differently as we turned the corner into
the 1980s.

It continued in 1982 with an important s elf study of the Council's

role, responsibilities and services.

The recommendations of that self study

�4
.

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that came from the realignment of priorities, and with tighter agendas
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community foundations;
TWO, to

~~

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�8.

Satisfaction, because we have seen the number of community and corporate
foundations, and giving programs, grow dramatically during the past decade,
as well as their impact on society.
But there are also concerns for the future.

And I cannot end my comments

today without mentioning three of them.
We must increase our efforts to correct the truly absurd public support
test to which community foundations are subjected; and which today effectively
penalizes a community foundation which is successful in expanding its asset
base and grantmaking.

This change can, and should, be made by the U.S. Treasury

Department, and without delay.
We must also intensify our efforts to ensure that foundations comply fully
with the law as it relates to public reporting of grantmaking and management
activities. Through example, and peer group pressure, we should work towards
the goal of all foundations with significant assets and grantmaking annually
publishing public information about their work. '
And finally, within weeks of related Congressional hearings scheduled in
the U.S. House of Representatives, we must also ask ourselves, as individuals

�9.

presumably commited to the overall value of philanthropy in our society)
why one segment of our field -- namely private foundations -- is in a state
of decline.
Why has there been) with only a few e xceptions) a near "zero birth rate"
for new) large foundations since 1969?

Why are today's entrepreneurs not

creating private foundations with their we a l t h in the American tradition of
Carnegie) Ford) Pew) Mellon) Kellogg, Mott) Kresge) Sloan) and Kaiser?

We

must ask ourselves --- as individuals and as an organization responsible for
helping to determine the future of philanthropy -- whether we believe that
private foundations are important to America.

And if the answer is yes)

then we must also ask ourselves what must be done to remove the barriers to
creation of new private foundations right now, as well as ten, twenty, thirty
years from now.
In closing) I would only add that I consider myself fortunate to have
served as the Council's chairman during the past year -- fortunate to have
worked with a chief executive officer of Jim Joseph's caliber, to have seen
the Council continue to improve its services to members) to continue to

�10.

speak out, and to speak up, on behalf of philanthropy; and to continue to
face the tough questions which will determine the future of private giving
and private grantmaking in our society.
It is no small, nor insignificant, task.

�</text>
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&#13;
The digital collection includes a selection of field notes, speeches, itineraries, and other materials.</text>
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                    <text>W. K. Kell o gg FUll n d a tio n &amp; It s Commi t men t t o Ba tt l e Cree k

1. Introducti on

Appr e c iate th e o ppor t un i ty to be h er e t h i s mornlng.
Repr e s ent the W. K. Kell o gg Foundati on.
Talk v ery bri efl y about the Foundati on, it s
Battl e Cr e ek.

r elation~hip

and it s commitment t o

2 . Ke ll o gg Found at i on
SLIDE ONE: "W. K. Kell o gg Found a ti on"
Pr oduct o f t h e f r e e e n t e r pr i s e syst em. Wea lth cr e at e d b y Mr . Kel logg 's
creati vi ty and h a rd wor k through th ~ K0 l 10gg Compa ny .
In l Qll, Mr. Ke l l o gg es t a b l ished th e Ke l l ogg Fo unda t io n a n d
tr an s f er r ed mo s t o f his pe r s on3 1 we a l th ... lar gely in t h e f orm of Kello g g
co~ non s t o ck ... t h en val u e d a t $45 milli on .•. t o th e Found at i on.
SLI DE n.Jo: Toda y, Ke llo gg Fou ndation
g ra ntma ki ng fJu nda t io ns i n t he U. s .

1S

o ne of the fiv e l a r ge s t pr iv at e

As s et s of ap pr o ximat ely $1.3 bill io n do lla r s .
Annu al gr a n t ma k i n g o f $80 milli on doll ar s.
SLID E T HREE' Cr a n t rnak i ng t o Improv e Human \.Jell Be i.n g
Thr e e pri mary a r eas of p r og r a mmi.ng conc e n tratio n , with gr an ts made
and	 Lat in Ameri c a pri maril y.
Sl.I DP. FOUR: De mon str at i on pr o j ect s
d e l iv e r y.
SUD I': FI VE ;
Sl.rlll ~

S IX :

Bl.ANK

~~

A.	

:n

f o cu s i.ng on prob lems In :

111

t he U. S.

1) h e alth ca re

t·duc a t io n

3) a gr i c ultu re

LT D[

Ac cur at e t o s a y f e w communit i e s of Ba t t le Cr e ek' s s ize h av e a maj or
founda ti o n lik e th e Ke l lo gg Foun dation h e adqu art e r ed wi th in th eir
h oun dar i e s.
No r do mos t c i t i e s h a ve a f ou nd a t i o n th at i s as c ommitt ed to ov e r a l I
.; 0 muni t v h ,'t t ,~ r lll e n t a nd gr owt h a s Ke l lo gg Fo un da t i on i s t o Battl e Cr c .;.;.
K,' l l n i~ !~ F ri u nd a t
'1 ", 11' ,

lll 'W

ion h a s rnade gra n t s of $4 5 million i n Battl e Cre e k . E3 Ch
i n I\ attl t ~ C T (' I ~ k a r e ma de of f rom $4 to $10 milli.on.

~ r : l ll t s

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                    <text>LEADERSHIP AND COMMUNITY PROBLEM SOLVING
Thoughts for a n outline of remarks by Russ Mawby
President's Forum at Saint Benedict College
St. Joseph, MN
April 8, 1991
I

-- Thank you, Colman. It is indeed a privilege and a pleasure to be
with you this evening.

- Ltt'-i

Saint Benedict as a steward a nd a resource in the community.
•	

,.	

,.	

,.	

The historic relationship with St. Joseph -- St. Benedict's
Academy was opened in 1882 a s an institution t ha t c e r t Lf ie d
teachers at the primary and secondary school level.
St. Benedict as an institution that promotes cultural
enrichment for St. Joseph. (The University had a push in
1934 to strengthen the arts department in anticipation of
the Benedict Arts Center, which consequently opened in 1963.)
The facult y and staff of St. Benedict as a community
resource.
Stud ents as a community resource -- VISTO Program that today
involves more than 500 students in 16 different VISTO
sponsored programs. (Outlined in most recent St. Benedict's
magazine on page 18.)
II

- - Sharing those thoughts on St. Benedict and the important role it
plays in the community, naturally leads us to the assigned topic for
today: "Leadership and Community Problem Solving."

,.	

I did not want to be presumptuous or inappropriate by giving
a proposed long cafeteria list of issues.

•	

Instead, I have chosen a broad overview, to share
briefly six observations about things going on in
society. Please forgive my frequent reference to
Battle Creek, and a ctivities of WKKF -- these are
know best.

very
our
Michigan,
examples I

--Ob s e r va t i on 1: The seeming in~b~l~~ o~r political pr~~es
in institutions to deal with significant issues in substantial
wall-'-.

�2
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/
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/953w

~~

�-14-

SECOND, THE CHALLENGE OF LIFELONG LEARNING.
INDEED SIMPLER.

IN THE PAST, LIFE WAS

My GENERATION COULD APPROACH LIFE

IN THREE NEAT

BLOCKS -- GO TO SCHOOL, GO TO WORK, OUT TO PASTURE.
WHOLE

HOST

BURGEONING

OF

REASONS,

KNOWLEDGE,

COMPLEXITY OF

ISSUES,

THAT
THE

THE

PATTERN

IS

ACCELERATING

NO
RATE

INTERRELATEDNESS OF

LONGER
OF

NOw, FOR A
ADEQUATE
CHANGE,

-THE

HUMAN EXPERIENCES.

YOu AS EDUCATED PERSONS MUST DEMONSTRATE A COMMITMENT TO LIFELONG
LEARNING,

INCORPORATING IN YOUR OWN LIFE A CONTII\lUHJG INTERACTION

BETWEEN WORK, FAMILY, LEISURE, AND LEARNING.

AND FINALLY, THAT THIRD CHALLENGE, INVOLVEMENT.

EFFECTIVE DEMOCRACY

REQUIRES

INGREDIENT

INDIVIDUAL

INVOLVEMENT.

A UNIQUE

OF

OUR

AMERICAN WAY OF LIFE IS VOLUNTEERISM, THOSE THINGS WHICH INDIVIDUALS
DO VOLUNTARILY, BECAUSE THEY WANT TO.

MARGARET MEAD HAS OBSERVED:

�-15"WE LIVE IN A SOCIETY THAT ALWAYS HAS DEPENDED
ON VOLUNTEERS OF DIFFERENT KINDS -- SOME WHO
CAN GIVE MONEY, OTHERS WHO GIVE TIME, AND A
GREAT

MANY

WHO

FREELY

GIVE

THEIR

SKILLS, FULL-TIME OR PART-TIME.
CLOSELY,
THAT

REALLY

EMBODIES
HUMAN

YOU
OUR

LIFE

WILL

SEE

THAT

IF YOU LOOK

ALMOST

MATTERS

TO

DEEPEST

COMMITMENT

SHOULD

BE

US,

LIVED

SPECIAL
ANYTHING

ANYTHING
AND

THAT

TO THE

WAY

CARED

FOR,

DEPENDS ON SOME FORM -- MORE OFTEN MANY FORMS
-- OF VOLUNTEERISM."
THIS FACT GIVES A DISTINCTIVELY HUMANE QUALITY TO LIFE IN AMERICA.
BUT ONLY IF WE CONTINUE TO RENEW THE "HABITS OF THE HEART," TO USE
THE TITLE OF A RECENT BOOK BY ROBERT BELLAH.

LET ME SUGGEST TO YOU

THAT THE MOST IMPORTANT WAY IN WHICH YOUR LIFE WILL BE MEASURED
ULTIMATELY IS BY THE WAYS IN WHICH YOU SPEND YOUR LEISURE TIME.
BE SURE,

TO

SOME TIME MUST BE SPENT IN HOBBIES AND OTHER FORMS OF

RELAXATION.

BUT LET ME ENCOURAGE YOU TO SPEND AS MUCH OF IT AS YOU

CAN IN PAYING BACK THE SOCIETY THAT ALREADY HAS GIVEN SO MUCH TO
YOU.

YOUR PROFESSION NEEDS YOU, BEYOND THE MANDATE OF THE JOB, TO

�-16
-

RA
ISE THE LEVEL OF PROFESS
IONAL PERFORMANCE AND ETH
ICS
.

YOUR

COMMUN
ITY NEEDS YOU
, TO SERVE ON NONPROF
IT BOARDS AND IN OTHER WAYS
TO CONTR
IBUTE TO BETTER
ING THE HUMAN COND
IT
ION
.
YOU
, TO F
ILL POS
IT
IONS OF PUBL
IC TRUST
.

I HOPE THAT YOU W
ILL

QU
ICKLY BEG
IN TO REPAY YOUR "DEBT TO SOC
IETY
.
"
THAT TH
IS PARADOX IS TRUE
:
GET
.

YOUR NAT
ION NEEDS

IW
ILL GUARANTEE

THE MORE YOU G
IVE
, THE MORE YOU W
ILL

AND THE MORE YOU G
IVE
, THE MORE SUCCESSFUL YOU WI LL BECOME
.

By YOUR CONSTRUCT
IVE INVOLVEMENT
, BOTH YOU AND SOC
IETY W
ILL BENEF
IT
.

IN PREPARAT
ION FOR SUCH RESPONS
IB
IL
ITY
, YOU ARE FORTUNATE TO HAVE
"
"
"1

'
I
I

~
BEEN STUDENTS AT ADR
IAN (OLLEGE -AN INDEPENDENT
, L
IBERAL ARTS
t

INST
ITUT
ION
: INDEPENDENT -TANG
IBLE EV
IDENCE OF THE PLURAL
IST
IC
COMM
ITMENT OF AMER
ICA
, THAT PR
IVATE AS WELL AS PUBL
IC EFFORTS SERVE
SOC
IETY
'S H
IGHEST GOALS
, EVEN IN AN AGE WHEN GOVERNMENT ISEVER MORE
~
~ ~ cJ ~
DOM
INANT AND DOM
INEER
ING
; AND L
IBERAL ARTS -IN FURTHERANCE OF THE
CONCEPT OF THE "EDUCATED MAN
.
"

�TO:

Russ Mawby

FROM:

Dave Egner

W

	
?I	 ~
JL ~
5:{
,.
K.	 KELLOGG FOUNDATION ~~ - ~
~
Memorandum
• ~
_~ ~
April 1, 1991	

•

-ee"

r-0.

.R..

RE:	 Meeting with student leaders at College of Saint Benedict
Although the meeting with students is scheduled to be informal, you
will have a few minutes to address the stlldents before they ask
questions. I think that the students would find the following things
of interest:
Mawby's view of leadership (i.e., someone who gets
something done).

•	

The importance of statesmanship and cooperation in
leadership and problem solving.

•	

Your views on community or social involvement (Le., "a
person is usually remembered for what they have done with
their free time . . . ").

•	

The importance of being w 11 informed in spite of the
media. (As a student, I wish someone had pointed out to
me that the media did not always tell all of the story.)

•	

The importance of leaders to continue their education,
formally or informally.

\

DOE/lpt/954w

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3 ..

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/

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�NORTH CENTRAL CONFERENCE
·STRATEGIC PLANNING FOR EXTENSION STAFFING·
Michigan State University
July 31 - August 2, 1984
Program
TUESDAY, JULY 31st
11:00 - 12:30 p.m. Registration

Kellogg Conference Desk

12:00 - 1:00 p.m.

Lunch (buffet)

Red Cedar B

1:30 p.m.

Opening Session

Linco ln A

Ray Gillespie, Chairperson
Associate Director Programs
Michigan State University
James Anderson
Associate Provost &amp;Dean
College of Agriculture
&amp; Natural Resources
2:00 p.m.

·Strategic Planning, Wh at is it? How does it work?
How do ~ apply it to Educational Organizations?·
Resource:

3:30 p.m.

Break

5:00 p.m.

Adjourn

6:00 p.m.

Pork Roast

Dale McConkey
Professor of Management
University of Wisconsin, Madison

East Patio

WEDNESDAY, AUGUST 1st
8:30 a.m.

Session II
-External Environmental Analysis·
Keith Smith, Chairperson
Leader, Personnel Development
Cooperative Extension Service
Ohio State University

Lincoln A

�Resource Persons:

Russell Mawby, Chairman &amp;
Chief Executive Officer
Kellogg Foundation
James Bonnen, Professor
Agriculture Economics
Michigan State University

9:30 - 10:15 a.m. Interaction with Resource Persons
10:15 a.m.

Break

10:45 a.m.

Work Session for State Teams

12:00 noon

lunch

Red Cedar B

1:15 p.m.

Session III

Lincoln A

·Internal Capability Analysis·

Don Swoboda, Chairperson
Associate Dean &amp; Director
Cooperative Extension Service
University of Nebraska
Resource Persons:

Karen Craig, Assistant Director
Cooperative Extension Service
Home Economics Programs
Purdue University
Gordon Guyer, Associate Dean &amp; Director
Cooperative Extension Service
Michigan State University
Grant Shrum, Executive Vice President
National 4-H Council
James Summers, Associate Director
Cooperative Extension Service
University of Missouri

3:00 p.m.

Break

3:30 p.m.

Group Interaction

4:15 p.m.

Interaction with the Resource Persons

5:00 p.m.

Adjourn

Open Evening •.•••

�THURSDAY, AUGUST 2nd
8:30 a.m.

Session IV
aIntergration &amp;Application of
Strategic Planning·
Sue Kruse, Chairperson
Leader, Staff Development
Cooperative Extension Service
Iowa State University
·Our Experience·
Robert Rieck, Associate Director
Cooperative Extension Service
University of Wisconsin
·Making it Fit Our System"
Sue Kruse

9:30 a.m.

Work Session in State Teams

10:00 a.m.

Break

10:30 a.m.

Peer Discussion Groups

11:15 a.m.

·Over the Trenches·
Richard Lewis, Dean
College of Business
Michigan State University

11:45 a.m.

Finale

12:00 noon

Adjourn
No Lunch Planned

Lincoln A

�DRAFT
5 Jul
y1984
91
i
c
a
l O
u
tline f
o
r
Top
M
aw
by
B
onnen D
i
a
l
o
ga
t
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National policy no longer as effective, economically
or	 politically
- e.g. agricultural policy, fiscal and monetary policy
Economic intergration of the world has outrun its
political integration
Only option is international policies and the institutions with power to enforce the policies
- Farmers, all Americans need help in understanding this.
6.

Changes in People and their Institutions
Extension: the founders-of Extension and the Land Grant
System did not seem to see or respect many limits on the
roles they played or the visions they saw.
(Knapp, Bailey)
i.e.	 leadership.
- Today we seem to impose boundaries on ourselves and live
with narrow roles and visions of what can be done
- Why do we let economic and scientific specialization
narrow our view of ourselves and our future?
- Why do we narrow ourselves even further with excessive
professional specialization (is extension over-trained
and under-educated?)
Farm People:
- smarter, better educated, wealthier
- increasingly will not be from Land Grant College s
- their problems
Rural People:
- their problems
People in the institutions of agriculture and th e inst itutions
making policy for agriculture increasin gly
- will not have farm backgrounds
- or be from Land Grant Colleges
Extension's Opportunities and Role with People, their dev elopment , their problem solving.

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                    <text>Grand Ra p i d s Symphon y Socie ty
Ar ts and Schoo ls in Mic hi gan Grants Pr ogram
Pres s Con f er ence
August 15, 198 3
Remarks by :
Dr. Russell G. Mawby
Chairman and Chief Exec uti ve Officer
w. K. Kel l o gg Foundation
Battle Creek, Michigan

I AM DELIGHTED TO BE HERE THIS
A MAJOR

W.

SOCIETY

MO R N I N G ~

AND TO BE PART OF ANNOUNCING

K. KELLOGG FOUNDATIO N GRANT TO THE GRA ND RAPIDS SYMPHONY
A GRANT WHICH WILL BENEFIT THE SYMPHONY AND ARTS EDUCATION

FOR YOUNG PEOPLE I N WESTERN MICHIGAN.

THE W. K. KELLOGG FOUNDATION HAS A 53-YEAR HISTORY OF SUPPORT FOR
EDUCATION OF YOUNG PEOPLE -- PARTICULARLY

T ~~rra;J G
'

I N SOUTHWEST

r'1ICHIGAN WHERE THE FOUNDATION WAS CREATED AND HAS ITS ROOTS ., AS- WELL
A IJ.S CURRENT HEADQUARTERS .

W, K.

KELLOGG~

OUR

FOUNDER~

BREA KFAST CEREAL PION EER

DEDICATED HIS PERSONAL FORTUNE TO HUMAN ADVANCEMENT

THROUGH THE FOUNDATION WHICH BEARS HIS NAME,
CO MMENTED:

IN DOING

SO~

HE

HEDUCATIO N OFFERS THE GREATEST OPPORTUNITY FOR REALLY

IMPROVING ONE GENERATION OVER ANOTHER,':
We ARE HERE TODAY,

IT IS WITH THIS BELIEF THAT

�(
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I YOU W
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ITISONE OF 1
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I
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ION TO M
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TH
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.
I MULT
I
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IT
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PR
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-

~ I

IG N'S

TOP

ARTS ORGAN
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IR PROGRAMS FOR
:
:
;
.
,

SCHOOL AGE AUD
IENCES
,

THESE PROGRAMS W
ILL REACH THOUSANDS OF f1
ICH
IGAN

CH
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ITH MUS
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PERFORMANCES
.
I DEMONSTRAT
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IB
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I STUDENT WORKSHOPS W
ITH
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.
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.
I AND STUDENT V
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,

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THE KELLOGG FOUNDAT
ION ISOF COURSE AWARE OF THE OVERARCH
ING F
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IAL
CONSTRA
INTS AND PROBLEMS FAC
ING M
ICH
IGAN
; AND WE ARE ATTEMPT
ING TO
CONCENTRATE MORE OF OUR FUND
ING RESOURCES TO RELATED PROBLEMS OF
OUR STATE
. ONE OF THOSE PROBLEMS CERTA
INLY ISTHE F
INANC
IAL D
ILEMMA
OF OUR MANY SUPERB ARTS ORGAN
IZAT
IONS
,

BUT THE KELLOGG

FOUNDAT
ION
'S CH
IEF CONCERN IN ESTABL
ISH
ING TH
IS

STATEWI
DE GRANTS PROGRAM ISNOT THE PL
IGHT OF ARTS ORGANI
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O
I
\
JS
;
SYMPATHET
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IR PROBLEMS
.

R T ER~

THE KELLOGG

FOUNDAT
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'S FOCUS FOR THE $
1
.5 M
ILL
ION PROGRAM ISON THE NEEDS
OF YOUNG PEOPLE
,

WE BEL
IEVE THAT THE ARTS PROV
IDE YOUNG PEOPLE W
ITH GL
IMPSES OF PATHS
FOR THE
IR OWN FUTURES AND ALSO INS
IGHTS INTO THE CREAT
IVE IMPULSES
THAT UN
ITE ALL PERSONS REGARDLESS OF

GE~

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R

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OR CREED
.

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WE BEL
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ICH
IGAN RESTS W
ITH THE

�(4)

STATE'S YOUNG PEOPLE.

FOR WITHOUT THEIR UNDERSTANDINGJ INVOLVEMENTJ

AND APPRECIATIONJ THERE IS NO FUTURE FOR THE ARTS.

UNFORTUNATELY J YOUNG PEOPLE IN MICHIGAN ARE HAVING FEWER AND FEWER
OPPORTUNITIES TO LEARN ABOUT OR EXPERIENCE THE ARTS.

SOME SCHOOL

DISTRICTS SIMPLY DO NOT HAVE THE MONEY TO PAY TEACHERSJ TO SUPPORT
INSTRUCTIONJ OR TO SUBSIDIZE RELATED FIELD EXPERIENCES IN THE ARTS
FOR THEIR STUDENTS.

THE STUDENT OUTREACH EFFORTS BY MICHIGAN'S PREMIERE ART ORGANIZATIONSJ
INCLUDING THE GRAND RAPIDS SYMPHONYJ TO BE FUNDED UNDER THE KELLOGG
GRANT PROGRAM ARE NOTJ HOWEVER J OF A STOPGAP NATURE BASED ON SHORT-TERM
ECONOMIC CONSIDERATIONS.

RATHERJ THESE GRANTS WILL SUPPORT EFFORTS

BY THE SYMPHONY AS WELL AS OTHER THEATRE J VISUAL ARTSJ AND MUSIC
ORGANIZATIONS AS PART OF THEIR OWN COMMITMENT TO EXPAND ART
EDUCATION OF YOUNG AUDIENCES.

�(5
)

~E

ARE EXC
ITED ABOUT THE OVERALL PROGRAM AND PART
ICULARLY BY THE

GRAND RAP
IDS SYMPHONy
/S MA
JOR IN
IT
IAT
IVEON BEHALF OF THE ARTS
AND SCHOOL CH
ILDREN IN WESTERN M
ICH
IGAN
,

OUR FOUNDAT
ION ISFOCUSEDJ

AS ARE YOU
J NOT ON THE PAST
J BUT ON THE PRESENT AND FUTURE NEEDS OF
OUR STATE AND ITSPEOPLE
.

RG~

MS

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                    <text>Remarks ' by
Rus sel l G. Mawby, President
Board of Directors
The Educational Foundation of Alph a Gamma Rho
Fre sno, California
Augu st 17, 1976
This mo rn ing the balanc e o f our breakfast program will f ocus on The
Edu ca t i ona l Founda ti on of Al pha Gamma Rho .

On behal f of t he Founda t i on Board ,

I wish to expres s our apprec iat ion to t he Exec ut i ve Council and th e Pro gram
Committee for this opportunity o f r ep orti ng to ou r National Conventi on.

I

will be sharing with y ou bri e fl y s ome of the highlights of your Foundation' s
progress to date and shar i ng wi th yo u ou r pl a ns for the future.
Most of us kn ow too litt le ab out t he Edu ca ti on al Foundation of our
f rat e r n i ty .

We need to better understand its purposes a nd its potenti al i f

the Foun dat ion is t o make i ts max imum contribution to our bro t he r hood .

You

a s l e aders of your Chapt ers shoul d be e specially aware o f t he s upport t he
Foundati on offers a nd should als o be a dvis i ng yo ur Found ati on Boar d of
ot her ne eds t o whi ch they sh oul d gi ve co ns ideration .
First, a word of backgr ound :

Al pha Gamma Rho , a s a l l o f us r e a li ze , is

a very complex or ganizat ion wi th our network of act ive chapter s , alumni groups ,
and the Nat io nal Fratern ity .

Each of these elements has all sort s o f needs - -

for physic al f aciliti es , f or th e oper at ional budg e t s of local chapt ers, for
the activiti es of our Nat io nal Office .
lifelong basis--t o f ul f i l l thes e ne eds.

As members, we are obligated--on a
Contributions to the fraternity by

alumni do not qual i fy as deduct io ns for char i t abl e or educational purp os e s
under f e dera l income tax r e gu l ation s.

In r e c ognition of this fac t, t he re

develope d t he con cept o f a tax-exempt educat ional f oundati on as an auxili a ry
unit of our frater n i ty .

Thi s idea wa s fir s t co ns ide re d at our nat i ona l

�2
convention 12 years ago and was authorized at the national convention
10 years ago, in 1966.
As stat ed in the Foundati on' s by-laws, the general purposes are to
provide financial support: for educati onal and scientific purposes; to a i d
and assi s t ne e dy a nd deserving stude nts in securing a better educati on;
and to promot e a nd encourage scientifi c, ph i lo soph i c , and lit erary endeavor s.
To accomplish these pur pos e s , the Educ ational Foundation is authoriz ed t o
r ec eive money or property by gi f t , devis e or bequest, and to hold, mana ge,
inve st, a nd expend such ass ets for the study, experimentation, and advancement o f agr icult ur e or a r eas of r ela t ed e ndeavor .

More specifically, funds

admi ni st ered by the Foun da t i on are us e d t o: p r ovi de a.ssistance t o needy
students through gr a nt s and lo a ns; encour age academic excellence--throu gh
scholarship s a nd spe ci al awar ds t o i ndividuals students (including students
outside the fraternity), and f or chapt e r awards for over-all academic
excellence (to be used f or educational purposes); and to stimulate academic
excellence through sup port of chapter reference libraries and other study
faciliti e s, and through support of tutorial and counseling programs.
Organi za t ional l y , the Edu cational Foundation is an autonomous. tax-exempt,
chari table, non-profit corporati on.

The membership includes any member of

Al pha Gmrrma Rho who has c ontributed $1 00 or mo r e on a n a c cumul a t i ve basis.
At the pre s ent time there are 131 members.

At t he annual meeting of the

membership held last evening 20 members were present.

I hope that many in

a t tenda nc e a t this conve nt i on will be motivat ed t o become members.
or at graduat ion .

Be a par t of the growing number o f active alumni!

The Foundati on is managed by a Boar d of
e lected for a six-year term.
t erms on the Board.

J oin now--

D i r e c to ~ 's

of six members, each

Di rec tors c annot be re-elected to successive

�3
The six men who now constit ut e the Board are Art hur L. Knobl au ch ,
Michigan State (President Emer itus , Western Illinois University); Clifford M.
Hardin, Purdue (Vice Chairman, Ral st on Puri na), Glenn H. Sul l i van , Western
Illinois (Professor of Marketing a t Pur due ) ; Paul K. Bres e e, Illinois
(Corporate Executive and Past Grand President, AGR); Donald C. Brock,
California-Davis (President of Br o ck Res earch, Inc.); and Jay H. Townsend,
Purdue (Legislative Assistant, New Yor k Legislature).

Phi l Josephson serves

as the Foundation's Secretary.
There are two major a s pe ct s in t he a f f a i r s o f the Educat iona l Foundation:
Resour ce s (the raising o f f unds) and Programs (u s e of our f u nds ) .
From the res ources standpoint , the assets o f yo ur Educat ional Founda ti on
today a re $69 , 58 0 .

This compares very f avorably with the situation a t the time

o f ou r nati on al convention t wo year s a go when the net worth of the Foundation
was $34,500.

I think th e doubling of our net worth s tat us in a two-year p eriod

i s commendable and that t h e r e c ord t o dat e i s good f or t he very short life of
t he Edu cational Foundati on.

Howeve r, th i s is a r a ther small sum o f money in

r el a ti on to the educational nee ds of our fr at e rnity.

Thus , while we can be

sat is f ie d with progress to da t e, ther e is a gr eat c ha l lenge to ge ne r a t e more
r e s ourc es so that the Educati onal Foundati on may more fUlly ser ve its purposes.
There are three sources o f fund s t hat we have b e en de vel op i ng to date:
(1) Chapter contributions.

Six y ears a go the nati onal convention adopted

a r e solution to encourage active chapt ers t o contribut e 50 c ents per member per
month to the Education Foundation .

At ou r nati on al co nvent ion four years ago,

thi s recommendation was reaffirmed .

However, no chapt er s have b een p r ov i di ng

su ch support to the Fou ndation, f ew ha ve made any con tributi on.
(2 ) The ma i l campaign to our alumni .

This annual mail ing to alumni in the

f all of the year i s the mai n source of our revenues t o dat e , p roduc i ng about

�4
$10,000 a nnually.

We will be changing t he mail campaign pla n this year ,

based on ou r exper iences ove r the pa s t y ears .
t o all al umni .

Formerly mai lings we r e made

Thi s year, to save po s t age a nd ot her cos t s , we will mail

directly on ly t o t hose Brot h e rs who have cont r ibut ed t o e ithe r the
Foundation or t he Alumni Voluntary Due s Program in the pa st.

The evi denc e

is clear that th os e who have given are most likely to give agai n a nd to
increa s e t he i r annual gi f t .

To p rovi de an op por t un i t y f or al l othe rs , we

will have a spec ial f e ature and a co nt r i bution e nv elope i n the f al l i ssue
o f the Sic kle a nd Sheaf .

A discouragi ng ob s ervation i s that o f t he 26 ,000

alumni o f Alpha Gamma Rho, onl y about 900 respo nded wi t h cont r ibut ions last
year.

Anything you, your active chapte r s , or alumni groups can do to encourage

participati on will be helpful and appre c iat ed .
( 3) An e st at e plann i ng program t o encoura ge gift s a nd bequ e s t s.

We have

revi s ed the publ i cat i on , "Th e Chal leng e , " which provide s tech nical information
r e garding s uc h co nt r ibut ions .
of feder al tax l aws.

Thi s revision r eflect s the l at est r e gulations

This will be us ed as t he basi s fo r an exper iment a l pro-

gram to co nt a ct alumni in select ed st at es who may be int erest ed in estate
planning.

We a re developing plans t o provide individual counsel and guidance

in work i ng out est a t e plans whi ch will serve individua l nee ds and will also
h elp the purposes o f the Edu ca t i on al Foundati on.
Tha t' s the r e s our s e s i de :

We're smal l , but growi ng .

We ne ed your help.

Our progress in pr og r ams , of co urse , is relat ed to our progre s s in
securing r es ourc e s.

We cannot undert ake more than we can a f fo r d .

Thus, withi n

the limitati ons of our resourc e s, we have undertaken t he f ollowing programs.
1.

Mat ching grants to chapte r s fo r educ at ional purpo s es .

The s e gran t s

t o chapt e rs have usually b e en in the f orm of s cho l a rsh ips , awar ds , a nd gr ant s
f or assistance in library i mprovement.

Twenty-two chapt ers t ook a dvantage o f

�5
this matching gr a nt s progr am in 1973-74.

We hop e even more will avail

themselves o f this opp or t un i t y in the coming yea r .

Up to $400 is available

to each ch a pter on a matching basis, subj ect t o th e appr ova l of their pro posal by the Foundat i on's Board.
2.

The Educ ati on al Foundati on awards two na ti on al scho l a r sh i p s each y ear

o f $60 0 each .

One is to an outstanding

4-H Club member t hroug h the National

4- H Council ; t he other is t o an outstanding FFA member thro ug h the National
Vocati on al Agricultural Tea che r s Ass o ci a t i on .
3.

Chapter awards for scholarship.

Thes e s ch olarship recognitions a re

present ed by th e Nati onal Fraternity, reco gnizing s ch olastic excellence for
large, medium , a nd small-size chapters.

4.

In add it ion , t he Boar d of t he Educ ati on al Founda ti on has aut hori ze d a

budget of up to $1 , 00 0 f or a ddi t iona l awar ds r elated to scholar sh i p , l eadership. ac h ievement , a nd ser vic e .

Details o f this awards p rogram will be det ermined

by t he Exec ut i ve Counc i l o f the Nat ional Frat e r ni ty .
The ideas whi ch h ave been sugges t e d f or pos sib l e p r ogrammi ng development
by the Educati on al Foundation are exciti ng indeed.

At present, our creativity

and initia tive are co n s t r a i ne d by our limited r es ources.

As we succeed i n

r ai sing add i t ional fund s , I am sur e that y our Educatio nal Foundat i on can make
an ever greate r co nt r i but ion to t he educati onal purpo ses of ou r brot h erhood.
At ea ch of our national co nvent ions . one of the convent i on co mmi t t ees i s
concerne d wi th Scholarsh ips and t he Educat ional Fou nda tion.
year i s Ken net h Moore of Beta Gamma .

The chairman thi s

Br ot he r Moore will now present hi s

commit tee's report for your considerati on.

�6
Now to p r e s ent t he Scholar ship Awar d s I present Brot he r Al Knoblauch,
a member o f the Foundati on Board .

As the r etiring Pres ident of t he Boa rd , I appre c iate the oppor t un i ty
of shar ing the Educ a ti ona l Foundat io n story with you,

As leade r s of your

Chapt e r s , I urge you t o uti li ze more f ully the r e s our c e s of the Foundati on.
As alumni, I invite you to j o i n in s up po rt .

In t he Educational Foundation,

we have a good thing growi ng fo r Al ph a Gamma Rho .

�</text>
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                    <text>AMERICAN

AUG	 201981

PHI~~THROPY

AND

THE PRIVATE SECTOP
1.	

Introduction (RR1)
In a recent sneech, Economist Irving Kristol referred to what he called
non-profit organizations' ."sin of pride."

By that, Kristol meant the

notion, held by many of America's nonprofit organizations, that they
somehow constitute an independent "third sector" in American society.
According to their logic, there is the private sector, consisting of
business enterprise; the public sector, consisting of government; and
then the third, not-for-profit sector, of which foundations, most
hospitals, universities, and social agencies are considered part.
Kristal suggested, and I agree, that there is some question, and
some danger, in identifvin g nonprofit organiz2tions as an indeDe~dent.
third sector.

Non-profit or ganizations are the flesh of the flesh,

bone of the bone, blood of the blood of the private sector.
is from the private sector

And it

that nonnrofit organizations derive their

human and financial resources:

from the individual private citizen

who donates time and money, and from the private enternrise, business
system which sustains our economy.

If there is today widespread

support for the concept of a third, independent non-profit sector,

it is because of a general blurring of distinction between the
historical roles of the private dnd go v e r nme n t a l sectors in our society.
And that is the tonic of our mutual exploration this afternoon.
Richmond and I TNill keep our overview fairly brief and a l.l.ow time
for your questions.

Jim

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t
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p
e
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ff
o
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n
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t
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s
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am
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ly Found
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h
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r
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r
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z
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db
yf
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s
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e
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sm f
o
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a
r
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s dono
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r
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s
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e
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s
t
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4

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r
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~~

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�</text>
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                    <text>"CIRCA"
Dedication Ceremony
Remarks by
DR.

RUSSELL G. MAWBY
August 27, 1982

Thank you, Mayor Oglesby.
I

am delighted to be here this morning,

dedication ceremony.

This sculpture,

to join in this

"CIRCA," stands as the

"gateway" to the future of our community in both a symbolic
and a practical sense.
Because it is located here, beside our new intermodal
transportation terminal

(depot)

and a part of McCamly Square,

it provides a focus of interest for people arriving in Battle
Creek and for all of us as we move about the city.

It will

surely be a topic of conversation, perhaps even criticism -but I

predict that it will grow in our appreciation and

will become a symbol of our city,
Rapids and the Picasso in Chicago.
artist, Mr.
all happen.

Calli gan,

as have the Calder in Grand
We are indebted to the

and to the committee who have made it

�2

But "CIRCA" is more than a gateway in the obvious
tangible sense.

It is a symbolic gateway to the future of

Greater Battle Creek,
from the city I

a Battle Creek that is vastly different

saw when I

came here in 1966.

our city is not what it used to be.

I

People tell me

know they are right.

I know because less than two decades a go we had no Family Y
Center, no Michigan Mall,

no McCamly Square with its

Stouffer's Hotel and Kellogg Center;
Area Vocational Center;

there was no Calhoun

the Kellogg Community College campus

was just beginning to flourish;

Fort Custer Industrial Park

was an idea, not a reality; Binder Park Zoo didn't exist;
railroad consolidation was only a hope in the hearts of citizens
who waited in long queues of automobiles while endless lines of
boxcars crawled across the main streets; and the Lakeview Mall
development s eemed light years away,

if it was thought of at all.

So the sculpture represents for me a changing Battle Creek,
a different Battle Creek -- a prosperous, vibrant,
Battle Creek.

And,

a ppr opr i a t e l y ,

and vital

it is the result of

�3

community effort -- the combined contributions of countless
individuals,

in time,

talent,

and 6011ars.

Perhaps Ralph Waldo Emerson said it best:
so we do;

and as we do,

"As we are,

so it is done to us; we are the

builders of our fortunes and the future."
Today we are taking part in a
a ceremony of dedication.

I

time-honored tradition --

like to think that our participE-

tion in the dedication of this sculpture is a symbolic
statement.

As

a

component of our Sesquicentennial observancE,

linking the past to the present and the future,

this

ceremon~

is a declaration of our commitment to continue to work
together to make Greater Battle Creek,

the entire

metropolitE~

area, an ever better community.
Before coming over here this morning,
school Latin is a bit rust y,
to be sure I

I

be c ause my high

turned to the dictionary just

understood th e precise "translation" or

definition for

"CIRCA."

Webster's says Circa means "about,

or around," generally used in reference to a particular date
or point in time.

�4
This sculpture:

CIRCA -

Gateway to the Future,

represents an important point in time,

an important moment

in both the symbolic and real growth of Battle Creek.
symbolizes what Battle Creek can be
if we continue to work together.

and will be

It

�DED
ICAT
ION OF SCULPTURE
C
IRCA -G
a
t
ew
ay toth
e Fu
tu
r
e
F
r
i
d
a
y
, Augu
s
t 27
, 1982
I
n
t
e
rmod
a1 Ce
n
t
e
r
11
:30 a
.m
.

1
. \o
f
f
iLCOME - MA'
(ORFLOYD OGLESBY

I
I
.REFERENCE TO DAR DAV
IS
I
I
I
.INTRODUCE DR
. RUSSELL ~~

PRES
IDENT W
. K
. KELLOGG FOUNDAT
ION

IV
. INT
RODUCE M
ICHAEL C
ALLIGAN
, SCULPTOR
V
. INTRODUCEW
ILL
IAN "B
ILL
"K
ITCHEN

(R
e
spon
se
)

(R
e
spon
se
)

V
I
. INTRODUCE CHR
IS SCHWE
ITZER (R
e
spon
s
e
)
V
I
I
. INTRODUCE RALPH

li~

E

(R
e
spon
s
e
)

V
I
I
I
. R
IBBON CUTT
ING
IX
. CLOS
ING

lli~

MAYOR FLOYD OGLESBY

OF SCULPTURE DED
ICAT
ION

MRS
. CHR
IS CHR
IST

�</text>
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                    <text>Remarks by
Russell G. Mawby, President
Board of Directors
The Educational Founda't i ouof Alpha Gamma Rho
Knoxville, Tennessee
August 28, 1974

This morning the balance of our breakfast program will foc us on The
EducationalFoundat i on of Alpha Gamma Rho.

On behalf of the Foundation Board,

I wish to express our appreciation to the Executive Council and the Program
Committee f or this opportunity of reporting to our National Convention.

I

will be sharing with you briefly some of the highlights of your Foundation's
progress to date and sharing with you our plans for the future.
Mo s t of us know too l ittle about the Educational Foundati on of our
fr aternity.

We need to better understand its purposes and its potential if

the Foundation is to make its maximum contribution to our brotherhood.
Alpha Gamma Rho, as all of us realize, is a very complex organization
with our net wor k of active chapter s , alumni groups, and the Nat ional Fraternity.
Each of these elements has all sorts of needs--for physical facilities, for
the operational budgets of local chapters, for the activities of our National
Office.

As members, we are obligated to fulfill these needs.

Contributions

by a lumni and f r i end s of the fraternity do not qualify as deduct ions f or
charitable or educ at i ona l purpose s under f ederal income tax regulations.

In

r eco gnition of this f act , there developed the concept of a tax-exempt educational fou ndation as a n auxiliary unit of our fraternity.

This idea was fi rst

considered at our national convention ten years a go and was authorized at the
national convention eight years ago, in 1966.
As stated in the Founda t i on ' s by-laws, the general purpos e s are to provide
financial support : for educational and scientif ic purposes; to aid and a s si s t
needy a nd deserving students in securing a better education ; and to promote and

�2

encou r a ge s cientific , philosophic , and l it erary ende avo rs .

To ac c ompli s h these

pill po s es , t he Edu cat i ona.l Foundation =_ s author i ze d to r ec e i.ve mon ey or
'by

prope ·,~ty

gi f t , Dev i s e or beque st 1 a nd t o hold, manage, invest , and expend

such a s s et s f or the study, experimen tat ion, a nd advanc 6 nent of agTi cult 1u2 or
areas of related endeavor.

More epee Lf'Lc.a.Ll.y, f unds a dmi ni s t er e d by the

Founda't Lon ar e us ed to: pi-evad e a s s istanc e to needy s t ud ents through gr ant s and
l oans ; en coura ge academic exc el lence--t hr ough scholar ships and spec ial awards to
i ndividuals s t u dents ( i ncl udi ng students out side the f rat erni t y) , a nd f or c hapt er
award s f or ov er - al l a cademic excellence (to b e used for educ at i ona l purpos es );
and to stimulate a cademi c excellence t hr ough sup port of chapteT reference
libr ar i e s and ot h er study fac ilit ies, and through support of tutorial and
counseling programs.
Or gan izat i onally , the Edu cat i onal Foundation i s an autonomous, taxex empt , ch aritable , non- prof i t corpor a tion .

The memb er sh i p i ncl ude s any

member of Al pha Gamma Rho who has co nt ribut ed $1 00 or more on an accumulative basis .

At t h e present time ther e ar e 63 memb er s; a t t he an nu al

me et i ng of t h e membership held last ev en ing , ten memb er s were pres ent.
I hope t hat mor e of you in attendanc e a t t his conv enti on wi l l be
motivated t o become members.
The Foun dat i on is managed by a Board of Directors composed of six members,
each el ect ed for a six-year term .
t~ :L'ms

Directors cannot b e r e- elec t ed to su c c es s i v e

on t he Board .
I hav e t h e pl easure now of serving as the President of the Educational

Poun da t i on ,

I am an alumnu s of Tau Chapt er a nd am now the Pres ident of t he W. K.

Kellogg Foundat ion in Battle Creek , Mi c h i ga n.

Our Edu cational Foun dat i on 1s

Vi c e Pr e sident i s Dr. Emil Mrak of Chi Chapter , Chanc el l or Emeritus of the
Univers ity of California at Davis.

Our Treasurer is Dr . Glenn Sullivan of

�3

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The d i scour-a g i.n g ob s ervation is t h a t o f t h e 26 , 000

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a l umn i groups c a n do t o e n courag e par-

t ic ipation will be helpful and a p pr e c i s ted .
( 3) An e s t a t e planning program to e ncour a ge g i f t s a nd b equests.

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now in the pr o c e s s of a major r evf.s ion of the publication, tiTh e Challenge, " wh i ch
provid e s techni c al information regarding such c ontributions.
reflect t h e l at est regulations of feder al tax laws.

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Th is will then b e u sed as

the basis fo r a n exper imental program to contact alumni who ma y o e i nt er es ted
i n eatat, e pla n nin g.

'lIe ar e dev eloping plans to b e ab l e t o provide i ncUvidual

coun s el and gu idan c e In "forking out est ate p l a n s which will s erve indiv idual
ne ed.s and Hj l l aLso hel p th e pur pos es of t h e Educ a tio nal F ounda t ion .
T·re v i Ll, undert ake

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exp er iment a l prograw in a t lea s t two s t a t e s and Hill

opeiat .e on a n opportuni st i c b a s is e l s e whe r e a s t h e re may b e evad enc e of i n tere s t
in t hi .3 appro a c h,
Th a t 's the re SOl.'.I'SE: side:

We' i' E: small , "bu t gi' m ring .

VIe n eed your h el p .

OUi' progr e s s in p r o grams , o f c ourse&gt; i s related t o our pro gres s in s ec uiLng
re s ou rc e s.

He c annot und ei-t.ak e more than we can afford .

l imi.tations of
1.

OV.!'

Thus , wi. t hin the

r esc urc e a , we have under tak e n the f ollowing programs;

la t c h i ng grant s to chapter s for educat i onal pur pose s .

Iv

The s e gra nt s

to c hapters ha v e u sually been i n t h e form of s c h olar s h ips , a waids , and gr a n t s
for a s s t s t a n ce i n libl ary improvement.
t his matc h ing graut s pro gran I n 1973-·74.

Fifteen chapt ers took a dv a ntag e of
T:!e ho pe ev en me r e will ava i l t h em-

s e.l.ve s of this oppor-tun i ty in the comi ng year.

Up t o $ 400 i s a v a i labl e t o eac h

c hapter' on a match ing bas is .. sub ,j e c t to t he approv a .L of t h ei r proposal hy t h e
Foundat ion ' s Boald .
2.

Th e Educ at. Lon a.L Foundation a war-d s t.wo nat Lon a.L sc.h o.l.ar sh i p s each yea ]:

o f $ 600 ea c h .

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                    <text>"RURAL REFLECTIONS"
Remarks by Dr . Russell G. Mawby
Chairman a nd Chief Exec ut i ve Of f icer
w. K. Kellogg Foundati on
at the
49t h Annual Mee t i ng
of t he
Rural Sociologica l Soc i e t y
Salt La ke City , Utah
Augus t 28, 1986

1.

Thank you for t he pr i vi l ege of be i ng he r e and f or t he recognition
you are givi ng to me.

I, just as would you, f eel undeserving in

bei ng named to r e ce i ve thi s awa r d fo r Distinguished Service t o Rural
Life.

I confess to not understanding the mys t e rious proces s by

which such honors are bestowed, but I a cc ept t h i s tribute on behalf
of mysel f and my coll eag ue s at t he

~~ . K .

Kell ogg Founda t i on.

The

Foun dation, for more t han fi fty years, has been dedi ca t ed t o
assi st ing rural peopl e in addres s i ng thei r needs as a pa r t of the
broa der mis sion of t he Foundation .

Thus , we acc e pt thi s awar d as a

tribute to our ef fo rt s to as sis t you and other s who share this goal
and vision.

I appreciate al s o t he opportunity of meet ing here with s o ma ny who
sha r e a co ncer n with r ural li f e .

I a m delighted to be wi th s o many

good friends f r om bot h the distant and the recent past , and to meet
new friend s who share our concerns f or rural socie t y a nd f r om whom I
learn so much and gain s uc h inspiration.

I t is grea t to be with you:

�2
II .

When Dr . Wava Hane y, who chairs your awa r ds committee, co nt a c t ed me
about t h i s occasion , she invited me to add r ess t he members of the
Society a t t hi s luncheon meeting .

At t hat time , i t seemed a good

idea and a wonder ful opportunity .

But now, as t he moment has

arr ived , I exper ience the us ual s en s e of awe a nd inadequacy of thi s
co unt r y boy when invited to addr e s s a gr oup of experts f a r more
lear ned than I .

Each of you is an ex per t on t he t opi c of r ural

l i f e , or a segment of i t -- so we c ould l i te ral l y selec t our speak er
at random a nd be a s we l l s e rved.

Wha t I pr opos e to do in these few

precious moments is to s imply share s ome thoughts - - s ome
ref l ections -- on rura l Amer i ca, whi ch I hope wi l l be usef ul t o you .

In reviewing the pr ogr am for t his Annua l Mee t i ng , I am impr es s e d
even amaze d - - wi t h the range and variety of topi cs t o whi ch you ar e
addressing your atten tion .
f ollowing:

Onl y a sampl i ng woul d i nc lude the

Social Ana l ys i s and Nat ur a l Res our ce Age nci es ; Swamps

a nd Al ligators:

Rur a l Sociology and t he Farm Cri s i s ; Boomtowns;

Public Attitudes Towar d Agr icul t ur e ; Fa c t or s a nd Progr ams
Influencing Ac t i vity and Li f es t yl e s of t he Rur al Elderl y; Role of
the Socia l Sciences i n Agri cul t ur a l College Curricula i n 1990; Women
i n Agri cul t ure and Rur al Li f e ; Nonmetropol itan Popula tion Tr ends ;
Class Structure i n Ame r i can Agr i cu l t ure ; Tr ends i n Famil y Structure ;
The 1990 Cens us and Rur al America ; Rur al and Agric ul t ural
Ini t i a t ives of t he J oi nt Economic Commi ttee ; Community Development

�3

Teaching, Research, and Pr a ct ice ; Small Fa r ms a nd Pover t y ; Impacts
of t he Farm Cri s i s on Fa r mer s and Fa r m Fa mi l i es ; Women i n
Devel opment ; Rural Heal t h I nt e r e s t Group ; Rur al Crime a nd Deviance;
Impa c t of Public Pol i c y on Rura l Ar ea s ; The Nature of Rural Poverty
and Government Response ; a nd Regi onal Centers for Rur a l
Developmen t .

Tha t is only a sampling of the great cafet eria of

intellectual options a vai l abl e t o you in the ses s i ons this week.

I have had opportunity al s o to s can -- and wi ll read in de t a i l
t he J oi nt Economi c Commi t t ee r epor t, New Di mensi ons i n Rural
Policy:

Building Upon Our Her itage , t o which many of you

contributed s i gni f i cant l y .

This would appear t o be a compr ehensive

statement which i ncorporates 65 studie s on the rura l ec onomy and
society .

Fr om these a nd other sources , i t i s ap pa r e nt t h a t t here i s

a wealth of i nformation and thought rega rding is sue s confronting
rural Amer i ca .

Becaus e you are experts in the s e matters , there i s no ne ed for me to
de live r ye t anot her l i t a ny on rur al pe opl e and r ur al communiti e s
t heir past, their trials, t hei r f ut ur e .
things catch my attention:
variety in rural America.

But i n all of t hi s , two

f i r s t , there i s amaz i ng diversity a nd
Toda y , those rural communi t i e s dependent

upon commerical farming are pa r t i cul a rly a f f ect ed by the current
farm crisis.

The tax ba s e has eroded , incomes are down, there are

neither public fund s through taxation nor phi l ant hr opic fund s
through volunta r y giving to s us t a i n quali t y schoo l s, l ocal
governments, or prot ective an d human services.

�4
I n other rural communities, f a r mi ng i s a margi nal economi c
ent er pri s e , not unimp ortan t in t erms of qua l i ty of l i f e and
lif e s tyl e , but not pr ovi di ng an economic base f or l i veli hood .

Some

of t hes e communities a r e de pendent upon primary enterpris e s
mining, oil, or f or e s t r y .

Many a r e dependent upon s pec i a l

act i vities for economic via bili t y , such as touri sm or a mil itary
i nstallation .

Mo s t a r e ex peri enc ing out-migra t ion of t he young and

in- migration of retirees.

You know the de t a i ls best of a ll, but t he

underlying les s on i s s i mpl y that rural interests a r e ama zingly
diverse and non- cohe s i ve.

Thus , i t i s often di ff i c ult t o c oal e sc e

dive r se regions a nd diver gent views .

Rur a l New Engl a nd is qu ite

different fr om r ur al I owa , and both are diff er ent from r ural Al a ska .

Second , drawing up on t he amaz i ng a r r ay of de scr ipt ive a nd analytic
de tai l available t o us , we must search fo r a comprehens ive and
encompassing whole.

Somehow , the bits a nd piec es must be br ought

togethe r and must be interpreted in ways us e ful t o t hos e dealing
with the issues of t he moment and t he f ut ure, usef ul to t hose making
dec isions ab out rural iss ues an d l i vi ng t heir l i ves i n rural
set tings.

We need al s o to be r emi nd ed t ha t i n t he f i nal sense only

peo ple ar e import ant .

We should continue to focus upon t he

importance of the i ndi vi dua l, t he f ami l y , and t he communi t y .
pe rson is a cher i shed indi vidua l , not just a statis tic.

Each

Out of the

array of statistical a nd analytic informati on, a nd conc eptual a nd
theoretica l materials, we need s omehow t o be hel pful i n charting
pathways t o a bet ter t omorr ow.

�5

A parallel observation from the health prof essions may be useful.
As I reflect on the hea l t h s c ene in cont empor ar y America , I mar vel
at t he benefits of superb s peciali zati on - - ma rvel ous technology,
superbly prepared practitioners, an amazi ng capacity to pe r f or m
medi cal miracles .

But, with a ll of this t her e seems to be a

tendency to l os e the central f ocus on the pa t ient a s a human be i ng
-- wi t h hopes a nd dreams, home a nd loved ones , successes a nd
f a i l ur e s , foi bl es and f ears , and una nswe r ed ques t i ons.

The

compassion of the caring prof essions may be overwhel med by the
technology and i ntellectual power av ailabl e to them.

As we deal wi t h t he complex and intriguing i s s ues of rur a l society
from farm policy to menta l health to rural roads and br i dges - let us ke ep always in mind our ul t i mate conc e r n with peopl e.

To

f ail to do so would be inappropriate to our prof e s s ional calling.

II I .

The historic commitmen t of t he W. K. Kellogg Found ati on is t o "the
application of knowledge to the probl ems of pe opl e . "

We s a y

simplistical ly that " in most ar eas of human concern, we know better
t han we do . "

We know more about wha t good educat ion could and

shoul d be than is gene r a l ly exper i enced; we know more about what
hea lth care services coul d and should be than are generally
available; and we have the techni cal know-how t o fe ed multi ples of
the wor l d ' s current populations, while mi lli ons starve and go
hungry.

All of this i s not t o depreciate at a l l the importance of

�6

continuing r e s earch of eve r y kind, from t he mos t ba s i c and es ot e r i c
to the most a pplied.

In f a c t , most pro j ec ts t o which the Founda t i on

supplies assistance woul d be de s cri bed a s action or a ppl ied
re search, compr ised of demons t r a t ions or experiment s which mobi l iz e
knowl edge a nd know-how f r om a vari ety of di s c i pli nes or ' speci a l t y
f i el ds and eval uate t he i r eff ec t i veness in var ious ap pr oa che s
a ddr e s s i ng human needs .

An une nding cha llenge in our s oc i e ty i s t o

put t o use in bene f i c i a l ways the r ich intellectual r e source s
avai lable to us fr om r es ea r ch and ot her schol a r ly a ct i vi t i es .

St eppi ng ba ck and taking a br oad vi ew of the rural s cene in our
nati on and beyond , r e c ogni zi ng t he rea l i t i es of the moment in the
context of the her itage of the pa s t an d t he options of t he f ut ur e ,
a nd considering cour s es of ac t i on t ha t mi gh t be doabl e a nd
construc tive i n t e rms of bet t e r i ng the human circumstance s of the
rural s cene , I would share with you very bri efly the f ol l owi ng
no tions wh i ch seem pr omi s i ng .

1 .	

We need a clear ar tic ul a t i on of pol icy al t e r na t i ves at t he
local , s t a te, a nd national levels wh i ch could c ontribute to
vitality in the countryside.

Bas i c t o s uc h pol icy

considera tions i s the ultimate question , doe s "rural" rea l l y
ma t ter ?

Shoul d we be concerned a t al l a bou t the dete r i or a t i on

of t he count ryside

t he di s a ppeara nce of cr os s r oads

communi t ies, t he s t r uggl es of coun t i e s and count y- s ea t town s
to s t a y alive, t he di l emma of peo pl e de s i r i ng t o l i ve i n rural
se t ti ngs ?

I s a vital r ur al Amer i ca a desirabl e or nece s s ar y

�7

cou nterpoint to a vibrant urba n Ameri ca ?

I s t he r e clea r ,

objective, a nd pe r s ua s i ve ev i dence t hat Amer i ca ' s f ut ur e wi l l
be t he lesser i f the vi tal i t y of the countr ys i de dimi nishe s
and Ameri ca's life i s i ncr ea s i ng l y concentra t ed i n urba n
centers ?

My sense of history and societal as pirations , my limited
unde r s tanding of the human co ndition, and t he basic thrust of
my value s and biases suggest tha t we do need to be c oncer ned
with nurturing rural , sma ll t own, non-metropolit an America as
an important pa r t of our t ot a l nationa l f a bric.

If so, we

need expert s like you to provide a clear de s cr i pt i on of pol i cy
al t er na t i ves , their components and their conse quences , so t ha t
deci sion makers can a c t responsib ly a nd responsive l y i n these
changi ng t i mes .

As a	 l a yman , I se e your professional pos t ur e as general l y
r etrospective, not an uni mpor t a nt cont r ibut i on .

But we

desperatel y need your experti s e t o help sha pe the future - - t o
ass i st in influencing what mi gh t be , what co ul d be , and what
should	 be.

2.	

In an er a of restrict ed publi c budgets an d shrinking fe de r al
programs, r ur a l areas ne ed new multi -organizational models f or
the del i ver y of health car e, ed ucation, and ot her human
s e rvi ce s .

The s e initiatives should cro s s poli tica l a nd

�organizationa l boun darie s and crea te inter-institut i ona l and
inter-governmen tal pa r t ne rsh i ps among publi c agenc i es ,
universities ( i ncl udi ng the Coope r a t i ve Ext ens i on Ser v i c e ),
community co lleges , vocational-technical cente r s , human
servic e agenci e s , and voluntar y organi za t ions.

Such model s

shoul d be developed a nd operat ed f or i mplementation of
cost-effective pr ocedur e s to pr ovide be t t e r an d more effective
s e r vi c es in r ur al c ommuni ties .

Pa r t ne r sh i ps and cooperation

established among the se organi za tions shoul d also f a c ili t a t e
joint ef f or t s i n economic de velopment - - j ob generati on .
Maki ng availa bl e a de c ent job s e ems sti l l to be ba sic t o
serving human ne eds.

3 .	

Lea de r sh i p development program s for r ural area s are
important .

The r e is a need for more active and eff e c t i ve

publ i c affairs partic ipants in rural communi t i e s , with
a ppr opri a te s uppor t i ve l i nkages t o universities , community
col leges , or l oca l Coope r a t i ve Extensi on Services .

Lea de r s

f r om a broad cross sect i on of organi zations and institutions
from the same communitie s should be trained , gi ven ex perience
i n l oca l pr oblem s olving , and encouraged t o join s upportive
networ ks .

Special attention sh oul d be given to t he

eff ectiveness of ci t i zen boards, whi ch c ont r i but e s o
cr i tical l y to t he cha r ac t e r an d qua li t y of community life .

�9
Special projects i n leadership de velopmen t shoul d foc us on
rural	 and smal l community governmental of f i c i a l s to help t hem
become	 mor e ef f ec t i ve and to encour age innovative experiments
in human service del i ve r y .

4.	

Spec i a l assistance sh oul d be provided to elec t ed and ap poin ted
officials i n county a nd l ocal governmen t .

Mos t are employed

ful l t i me el s ewhe re and a s s ume public office a s a par t - time
civic dut y .

Their c ommun i t i e s f ace complex a nd common

problems associated wi t h wat er and sewage mana gement, solid
waste dis pos a l, trans portati on, ene r gy us e , l a nd use
management , fi r e and pol i c e protection , ed ucation , cul t ural
activities, a nd t he deli ver y of human s e r vi c es .

The knowledge resources of univer s i ties, community colleges,
and othe r public age nci es should be made avail abl e t o l oca l
governments in creative ways t o addr e ss their ne ed s.

5.	

Fi na lly , the intellectua l ba s e:

f ur t her and more

comprehensive ap proa che s to rural i s sue s need t o be nurtured.
Scholars f r om a br oad range of field s of study - - r ur al
s oci ol ogy and sociology , poli tica l science , economic s ,
a nt hropol ogy , law , hea l t h , educa t i on, en gi neer i ng, business,
economic devel opment -- should be encouraged to work toge t her
in a ddressing rural i s s ues a nd des i gni ng strategies for
ameliorative action.

As with urban devel opment cent er s and

�10
i nstitutes in the 1960s and 1970 s, the e f f orts of sch ol ars
wi t h interests in economic development and j ob cr ea t i on ,
service s del i very , human re s ource development, and natural
r es our c es ca n pr ovide vis ibility a nd academic legi t i ma cy f or
wor k in rural so ciety.

TV.

A cl osing thought :

Who speaks f or rur a l Amer i ca ?

At the moment ,

t he voice of rural America seems rel a tively weak and br oadl y
di s persed .

The r e i s no resounding ch orus being heard i n the ha lls

of Congre s s or stat e l eg is la t ur e s , i n t he execut i ve of f i c es of
Wa shington or sta t e ca pi tal s, the boa r d r ooms of the corpor ate
wor ld, or the i vor y towers of a cad eme.

Few i n polit i cal circles

hang their f utur e s on rural i nt eres t s; l a nd-grant uni ve r s i t y
leaders , onc e t he s pokespersons on s uch s ociet al issue s , se em
preoccupied wi t h i ns t i t ut iona l conce r ns ; de a ns of a gricul t ure, whos e
predeces s ors created progr ams i n home ec onomi c s and fami ly l i vi ng,
rural education , rural s ociology , and mor e, are i mme r sed i n
agricultura l technology ; f a r m or ga ni za t i ons a r e f r agmented by
commodity interes ts; a nd aca demi c i a ns too oft en seem c ont ent wi t h
end i ng their intellectual pur sui t s with de s cri pt i on , analys i s , and
conc eptual co n j ecture , being unwi l ling or s ee ing it a s inappr opria t e
t o move f orwa rd i n s ugges t i ng , counseling, and catalyz i ng
c ons t ruc t i ve cours es of a ct ion .

Resea r ch - - t he generat i on of new

knowledge - - is exalted , as it should be.

Teachi ng and ex t en sion --

�11

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                    <text>Groundbr eak ing Ce r e mo n y
Wild l i f e Edu c a ti o n Cente r
Bi nd e r Pa r k Zo o
Au gu s t 5 , 1981
Russe l l G. Mawby, Pr e s i d e n t
W. K. Ke l logg Fou n d a t i on
I am de l igh t e d t o b e he re thi s morn ing .

Th e Bi nd e r Pa r k Zoo

h a s ac hieve d an e x ce ll e nt record o f s u c c e s s i n the p a s t
three years , and oft en i n t h e face o f adverse economi c,
gen era l opera ting, a n d weath e r c o n d i t i o n s .

Th e Zo o a ls o r epre s en ts an i mpre s s i v e e x a mp le o f c ommu n i t y
sel f -ini t i ativ e and a c h i ev e men t ; wh ereby a group o f c i t i z e n s
recogni z ed a commu n ity n eed and t hen o r g an iz e d t o p lan ,
fun d , and ca rry ou t Zoo a c t i v it i e s , and wi thou t re l i a n c e on t a x
o r gov e r nme n ta l mo n e y .

Tod ay v o lunt e e r s f r om t h r o ughou t t h e a r e a a r e memb e rs o f t h e
Zoo' s Bo a r d o f Dire ctor s; ar e h e lping t o p hy si cally bu i ld
a n d ma i n ta in t h e Zo o ; a nd ar e s erv ing a s do c e n t s , or v ol unte e r

�2
teachers, to make possib l e a gre a tly expanded Zo o e d u ca t ional
ou tr ea ch program.

As we be g i n t h e c ons t r u ction o f t h e Wi ldli f e Educ a t i on
Cen ter, t h e Zoo ' s f i r s t permanen t b ui l d ing , i t sho u l d b e
n o t ed t h a t ne a r ly 5 0 0 area f a mi l i e s are a ctive c o nt ribu to rs
to and p a rt i c i p a n t s i n Zoo ac tiv it i e s th rough t hei r a n n u a l
membersh ips; alon g with t housan d s o f o t h e r a rea ci tiz en s who
r e gu l a rl y v i s i t th e Zo o .

It h a s b een the se ind iv i d u als , as

we ll a s con tr ibutions from pr i v a t e fo unda tions i n o u r commun i t y
a n d such c i v i c l e a d e r s a s Bob Mil l e r, Beulah Kenda l l , and
th e Keith Sc h r o de r f a mi l y who have mad e this d ay po s s ibl e.

I ' m fami l iar wi t h t he Zo o ' s clever and ef fec t i ve "Adop t an
An i mal " p r o g r a m.

Bu t I would s u b mi t t h a t i n many r e s p e c ts ,

t h e e n t i r e Zoo ha s b e e n a d o p t e d by are a c it i z ens .

And i t i s

a n adop t ion ba s ed on more s u b st a n t i a l r e a s o n s th an i f th e
Zo o wa s me r e ly an e l a b o rate, e x pen s i v e c ol l ec t i o n o f an ima ls
and e x h i b i t s .

�3

One of the p ri mar y strengths o f the Zoo t o dat e -- a n d
r easons fo r it s broad-ba s ed commun ity s u pport -- has be en
it s emp h a s is on educational programs fo r ch ildren ,

Mr .

W. K. Ke llogg, t h e f o under o f t h e Kellogg Founda tion, was
fond of sayin g that " educ a t ion o ffers the greate s t oppor tunity
f o r re al l y imp roving one g enera tion ov e r anoth e r. "

Man y o f

the Kellogg Foundation's gran tmaking effort s ove r th e year s
have r e flec t ed t h a t commitment and be l i e f r e g ard ing t he
impo rtance of educat ion i n ou r socie ty.

Th a t has b e en the

Fou n d a t i o n ' s go al in providing f i n a n c i a l suppor t for t he
Zoo.

More than 12,000 peop le' we r e s erv e d by~Z~o~o~~~~ch

a_
ctivi
_ _t ie s l a st year, as we l l as by t he Zoomob i l e f i e l d '7day s
and "Living Te x t b o o k" programs at s c h o o l s t h r o u g h o ut t h e

-

commun ity .

More th a n 9,000 add i t iona l y oung s t er s p a r t i c i pa t e d

i n the e du c a t i on a l prog r ams of fer ed righ t he re at the Zoo.

�4

Th e Wildlife Education Cen t e r we begi n const ruc tion o n t o d a y
h a s been d e sc r ib e d a s "the h ea r t" o f a ll f u t u r e Zoo ope r a tions - particularly t h o se of a n educa tional n atur e -- b ec aus e it
will h o us e c las s r ooms, a c e n t rali zed an imal care f ac i l i t y ,
animal ho spi ta l, k itchen, and commi s sary.

The c h a l len ge for the Binder Park Zoo wi ll b e t o us e the
Wildl i f e Edu ca t ion Cen t e r to e n h an ce bo t h i ts outrea ch and
in-zoo p r o g r a ms .

Fo r i n s p it e o f s u c h a s u p e r b r e co rd o f

s e rv i ce t o dat e, t h e Zoo f a c e s both a promi si n g a nd c ha l l engin g
fut ur e .

The key wil l b e con t inued e mp h a s is on qua li ty

educ at iona l programs, a n d on v olun t ary s u p p o r t a n d c i t i z en
invo l vement within t h e Zoo 's 25-mi l e, 8 00, 0 0 0 popu l at i o n
s e r v i c e are a .

Th e Kellogg Foundation has be e n plea sed to b e a p a r tn er wi th
area ci t i zen s , a s wel l as o t her l oca l f o u n d at i o ns a n d orga niz ations ,
in he lping t o launch t he Bi nd e r Pa r k Zoo .

We are p r oud o f

th e Zoo' s g r owi n g r e p u ta t i o n na tional ly f o r out s t anding

�5

p rograms.

We are c onfiden t t h a t the Zo o wi l l build upon

th at r e co r d o f s e r vi c e and achi evement i n the ye ars ahe ad .

�</text>
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                    <text>•

INNOVATION:

KEY TO BETTER. HEALTH AND EDUCATION

Remarks by Dr. Russell G. Mawby
President, W. K. Kellogg Foundation
at the
First American Health Congress
Chicago, Illinois
August 9, 1972
I

I am delighted to be with you this morning.

Thank you for the privilege

of participating in the program of the American Health
As many of you know, I am a

r~lative

Congres~

'72.

newcomer to our Foundation's staff

and particularly to my current responsibilities.

This is my first oppor-

tunity t.o attend a national conference i.n the health field.

Accordingly, as

a part of my own personal program of continuing education, I welcome the op portunity to participate in the various sessions of this Congress , to view
and discuss the exhibits and, especially, to meet and visit with so many of
you informally.
It is exhilarating and gratifying to be a part of a -pioneering event such
as this first Congress.

I join others in expressing congratulations to your

four organizations--the American Hospital Association, the Catholic Hospital
Association, the American Nursing Home Association, and the Health Industries
Association--for their vision and leadership in bringing about this joint
annual professional meeting.

Too many of our efforts in the complex area of

health a r e characterized by fragmentation and diversity, rather than comprehensiveness and coordination.

This Congress is a tangible recognition of the

commonality of concern, purpose, and interest of your four constituent groups.
I commend you.

�2
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�6
comprehensiYeness of care; delivery systems; financing; community focus;
and operational effectiveness.
It is to issues such as these that innovative efforts in health care
must be directed.
IV

In the pluralistic tradition of our American society, the particular role
of private philanthropy to societal progress is the encouragement of innovation.
While philanthropic resources are almost miniscule in relation to total expenditures of the American public fOl health, philanthropic funds represent the risk
capital which has been responsible for many irillovations in health technology,
education, and delivery.

While the operating 'budge t s of many of the institutions

which you represent are larger than the budget of the Kellogg Foundation, our
funds are essentially "unr-estr-Lc t.ed" whereas the typical institutional budget
is pre-connnitted, with little flexibility or- option for creative and uncertain
undertakings.
As a part of your institutional situation, it is apparent that the present
pattern of reimbursement by third-party payers constrains managerial flexibility
and responsiYeness and inhibits experimentation and change.

It does not seem

ulll'easonable to expect you, as health care leaders, to take an initiating responsibility in bringing about improvement in reimbursement arrangements, including
the institutionalization of the costs of new techniques or patterns once their
value has been verified.

To do less is a dereliction of your pr-of'e s s i.ona.L prerogative.

Obviously, because there is great diversity in the purposes, philosophies,
and procedtJes of the foundations of this country, I cannot speak for all.

It

is a safe generalization, howe,rer, that private foundations are concerned that
their limited resources be directed not to general operational purposes or to
"more of the same" but rather to significant pioneering vent.ur es ,

�'I

To i llus t r a te the contribution of philanthropy in health care, I will
use t h e foundatio n wi th which I am as sociated and wi t h whi ch I am most
familiar.

As those of you who know our Foundation appreciate, we are

concerned with the application of kn owledg e t o the problems of peop le.
do not support research per see

We

Rather, our orientation grows out of the

r e cogni t i on of the fact that one of t h e problems of our society is t he effe ctive utilization of available kno,rledge, in effect putting to use that
which is known.

Beyond this, we are people-oriented, focusing upon signifi-

cant problems which relate to human well-being.

In t he endeavors we support,

we are concerned with the potential for replication of ideas successfully
demonstrated and with the cost-bene f i t ratio of the expenditure.
One example of such suppor t was the development of the intensive care
unit as a s ignificant advancement in the hospital fi eld.

The Foundation's

aid was extended to a selected number of hospitals when the idea was in its
infancy.

The experiences of these pioneer units were car efl1lly evaluated, and

in ke.ep i.ng with the Foundat i on ' s concern vith dissemi nation, were l&lt;rio.ely dist :;:'ibuted t o the f i el d.

Another exampl e- - r e coga i zi ng the importance of the

contribution of management engineering to both patient care and cost cont a i nment , the Foundation was an ear l y supporte:c of program efforts to t.h i.s end ,
particula rly using the approach of multiple hospitals sponsorship.

Finally,

for many years the Foundation has encouraged the sharing of resources by
health care institutions and organizations.

Currently we are aiding a number

o f "shared. services models" in various parts of the country .

The hope is that

the exp eriences of thes e selected programs will be of assistance to the field
at l ar ge in terms of their consideration of like endeavors.

�8
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sw
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.
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ry o
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s
upon t
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rests o
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ld

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J..	 Reorga.nization of ambulatory health services away from an endless

series of specialty-oriented clinics to a more comprehensive
family-centered health service unit utilizing such qualified per-sonnel as lliITSe practitioners and physicians assistants for health
maintenance functions, preventive health programs, and long-term
supervision of chronic conditions.

In this regard, perhaps thought

should be given to the implementation of the concept of vertical
car e , ,;·lith an ambitious implementation of the principles of p:ceventive medicine and provision of quality health care in the
Leas t-cco s t manner and c i.rcumst.ance .
2.	 Development of institution-based outreach programs, such as home
care, primary care clinics in under-served areas. and appr-oprLat.e
linkages or relationships with other c.are providers, such a.s
nursing homes.
3.	 Adoption of the problem-oriented medical reeord and approach to
medical practice, not only for in-patient services but for ambu.l.at.or y
and out-·patient programs as well.
4.	 Development of rational patterns for handling true emergency medical
prob.Lems , with the division of labor amongst institutions along
rational lines and with an integrated transportation and communications system.
c;	

Development of effective programs of in··patient education for illness
management, with an improvement of the patient's understanding of
his problem and the procedures that will be performed, and with an

�12

"	

emphasis upon the patient's appropriate responsibility for his
individual rehabilitation and continuing health maintenance.

6.	 Further development and systemization of the relationship of
education and service in the health fields.

Not only must there

be dramatic changes in the educational processes and relationships
by which people become qualified and prepared for health careers;
there must also be improvement in relationships between educational
institutions and health service institutions and settings.

Somehow

we must bring to reality the much-discussed concept of a health
delivery network
delivery.

HS

it r el at e s to both educ ation and health care

St.art.Lng with the health needs of the individual, this

must consider the totality and multiplicity of components in the
delivery system:

the individual private practitioner, the local

clinic or service center, public health agencies, the specialized
cJinic, the community hospital, the large metropolitan health centel',
and the great teaching and research centers.

Each is a vital element

but failures in coordination, continuity, comprehensiveness, compassion,
too often leave the individual confused and inadequately attended.

7.	 Enhancement of preservice and inservice education in the hospital
setting for hea.Lt h personnel.

This setting is not only appropria.te

but essential for certain aspects of education and training.

Hospitals

are becoming more conscious of their educational r ole and in many
instances are beginning to establish institution-wide education and
t l'aining programs.

Such programs encompass employee orientation,

on-the-job training, supervisory development, car e er mobility,
clinical instruction, inservice education, patient educat::'on, and
c0mmunity education.

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                    <text>Remarks by Dr. Russell G. Mawby
W. K.	 Kellogg Foundation
at the
El Pomar Awards for Excellence Luncheon
Broadmoor Hotel
Colorado	 Springs, CO
December 15, 1989
I

I am delighted to be here for the first presentation of the El
Pomar Awards for Ex cellence Luncheon. There is something special
about being firs t ,
In the years ahead, as the presentation of
these awards becomes an annual event, all of us will be able to
say, "Oh, yes, we remember -- we were there the firs t year!"
I
want to compliment the Trusteeli of the El Pomar Foundation for
their vision and courage in this initiative; the Selection
.QQ!JUl1i..sJ3ion. who,
in their difficul t assignment, were indeed
walking an un charted path; and the finalists, a select few
identified for their distinguished accomplishments and service.
El Pomar Awards for Excellence!
part of this occasion.

It's a

thrill

for me to be a

Today we salute EXCELLENCE -- Excellence on the part of I!e-Qpl.e.,
who
through their organizations and institutions --- have
fulfilled their mission, performed their role especially well, in
an exemplary way.
Sometimes, in our society's desire to provide
opportunities for all and re ~ognition to many, we fail to express
our appreciation, our admiration for those who set the example,
serve as models for others, establish new patterns and standards
to which all can aspire.
Today, we salute that dimension of
Awards for Excellence.

life

through

these El Pomar

II

I confess that I am uncomfortable in my assignment today.
I feel
just as I always do when I agree to give a conunencement address.
When the moment finally arrives, it's sobering indeed to realize
that not a single person came to the conunencement ceremony to
hear the co~nencement speaker.
Today, if we are quite hones t , not a single person came to hear
the gues t speaker.
There is a much more exci ting agenda which
will unfold in just a few minutes.
Thus, I will intrude only
briefly on our afternoon's schedule.
Today, in this celebration we are focusing on the nonprofit
sector of society.
It's referred to by different terms
independent sector, the third sector, the nonprofit sector.

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f
eo
f o
u
r commun
i
ty -wh
e
r
e w
e and ou
r
f
am
i
l
i
e
s l
i
v
e
i
sp
r
o
v
i
d
e
d by nonp
ro
fL
ts, b
y t
h
ec
a
r
i
n
g
,
comm
i
tm
en
t
, and g
e
n
e
r
o
s
i
t
yo
fv
o
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t
e
e
r
i
smand p
h
i
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a
n
t
h
r
o
p
y
.

�3
I find Erma Bombeck a bit much sometimes, but several years ago
she wrote a very moving account of what the world would be like
without volunteers and philanthropy.
She said: "The schools were
strangely quiet, with no field trips, no volunteer aides on the
playground or in the classrooms ... as were the colleges where
scholarships and financial support were no more.
The flowers 011
church altars withered and died.
Children in day nurseries
lif ted their arms, but there was no one to hold and love them.
Alcoholics cried out in despair, but no one answered, and the
poor had no recourse for heal th care or legal aid.
But the
saddest part of the journey was the symphony hall which was dark
and would remain that way.
So were the museums that had been
built and stocked by the volunteers with the treasures of our
times.
The hospital was quiet as I passed it.
Rooms were void
of books, flowers, and voices.
The child ren's wing held no
clowns ..• no laughter.
The reception desk was vacant.
The home
for the aged was like a tomb.
The blind listened for a voi ce
that never came.
Food grew cold on trays that would never reach
the mouths of the hungry. All of the social agencies had closed
their doors, unable to implement their programs of Scouting,
recreation, drug control, Big Sisters, Big Brothers, YW, YM, the
retarded, the crippled, the lonely, and the abandoned.
The
heal th agencies had a sign in the window, "the search for cures
for
cancer,
muscular
dyst rophy,
birth
defects,
multiple
sclerosis, emphysema, sickle cell anemia, kidney disorders, heart
diseases, e t c , , have been cancelled due to lack of interest."
All that stands between us and the chilling world envisioned by
Erma Bombeck is the line of people who volunteer -- people who
care enough to give their money and their time, their talents,
and their hearts.

III
In the bigness and the busyness of life in the world today, it is
sometimes easy to deplore the role of
the individual in
addressing large societal problems.
But I remind you that only
people are important, and that only people make a difference.
Today
in
these
Awards
presentations,
we
may
recognize
organizations or institutions, but each of us knows that these
entities are simply a composite of the people who comprise them.
The effectiveness of the EI Pomar Foundation is not a consequence
of its investment portfolio but of the people who are its
Trustees and staff.
The Selection Commission is only as wise as
the people who are its members.
And each of the finalists
organizations and institutions is a consequence of people -- one
or two or a handful or many who care, who are committed, and who
carry out their mission.

�4
As I think about today and tomorrow and the importance of each
individual, I often remember a few lines that I learned in a
two-room country school:
I am only one but I am one;
I can't do everything, but I can do something;
What I can do I ought to do;
And what I ought to do, by the grace of God I will do.
If each of us will do what we can and ought to do in the various
roles of life, we will be doing our bit to better the human
condition in our time and in our world.
What bet ter goal can
anyone seek?
My congratulations.

RGM:lpt64

I wish you Godspeed.

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                    <text>Commencement Address by
Dr. Russell G. Mawby
President, W. K. Kellogg Foundation
at
Northern Michigan University
Marquette~ Michigan
December 19, 1981
OLD VALUES

ill~D

NEW EXPECTATIONS

Subtitled:
IIS a nta Claus and Mr. Slurpee versus PacMan ll
1.
I am deeply honored to be asked to address this 1981
graduating class.

I arrived on campus yesterday, and have

appreciated the opportunity to visit with students, parents,
and faculty.

One senses that Northern Michigan is a

university with a purpose, and that your reputation for
creative and effective programs is well deserved.

Thank

you for letting me be with you today.
To you who are graduating, I add my congratulations
to those already expressed.

For each of you, this is an

occasion long awaited, one of those instances in a person's
life when you can have both a sense of satisfaction in

�past aChievement) and a special excitement for the future.
I would add

\.

a word
\

of congratulations to all who have

contributed in making this day a reality.

I think first

of parents and families, and in some instances husbands or
wives and children who have sacrificed their personal
interests so you might study at Northern Michigan University.
And I think of all the people who are Northern Michigan,
those who have gone before -- establishing, building, and
sustaining this institution; and those who currently carry
forward their work -- members of the University Board of
Control, faculty, officers and staff, alumni, and friends.
I approach my assignment this morning knowing not one
person came here for the primary purpose of hearing the
Commencement address.

If we are quite honest, each of you

has a much more personal -- and more important -- reason
for being here.

So my remarks will be brief and focused

on the topic of "Old Values and New Expectations;" subtitled:
"Santa Claus and Mr. Slurpee versus PacMan.
subtitle later.
2

II

More on that

�II.
I should first mention that the Foundation which I
rep r

e n t has for some 50 years seen education as a primary

focus for how it might help individuals, institutions, and
communities create better lives and a better society
much as you have seen a college education as the avenue to
personal growth and success.

Today, the Foundation's

programming efforts are within the broad fields of health,
education, and agriculture, and extend to four continents.
But the Kellogg Foundation began its programming
right here in Michigan in 1930, and the Foundation has
maintained a special commitment to the needs of our state
and citizens.

That commitment has included support for a

number of programs in the Upper Peninsula, going back
nearly 50 years.

Recently we have provided funds to

improve diagnostic health care services or to est - l i s h
intensive care and burn care units at hospitals all across

3

�the Upper Peninsula, from Iron Mountain to Sault Sainte
Marie, and from Escanaba to here in Marquette at St.
Mary's and St. Luke's hospitals, and Marquette Medical
Center.
Small public libraries, as well as college and university
libraries, have received financial support to expand
availability of books to both citizens and students in the
Upper Peninsula through a national, computerized library
network.

Such Kellogg grants have gone to Northern Michigan

University, as well as Lake Superior State College, Michi g an
Tech University, and county libraries in such areas as
Crystal Falls, Escanaba, Gladstone, Houghton, Manistee,
and Ontonagon.

Most recently, our Foundation provided

over $1.5 million to the Upper Peninsula Health Education
Corporation, based here in Marquette, in a program to
improve the availability of medical care In the Upper
Peninsula.

Robert Glenn, Northern Michigan University's

provost, is chairman of this non-profit Corporation's

4

�board of directors.

He summarized the importance of the

Corporation's family practice medical residency program
when he noted recently: "The Corporation believes that by
training young physicians in the Upper Peninsula, we can
inevitably convince them that to practice medicine in the
Upper Peninsula is a good investment of both their personal
lives and their professional careers."

And, of course,

the bottom line is that the Upper Peninsula needs more
doctors.
All of these efforts supported by the Kellogg Foundation,
totaling some $3 million in grants in the Upper Peninsula,
are, then, focused on better availability and use of
knowledge to solve human problems -- for the reality is
that as a society we know much more than we have been able
to effectively use for human advancement.
End of sales pitch for the Kellogg Foundation and the
role of private philanthropy in addressing society's
needs!

5

�III.
As you graduate and move on either in your chosen
career or to further study, our society is confronted with
several large, value laden problems.

On one hand, how to

deal with America's faltering social and economic system.
On the other, how to respond rationally and responsibly to
unparalleled technological change and the ever growing
demands of a hungry and troubled world.
Your task of facing these challenges has been complicated
by errors of omission or fuzzy thinking by those who chart
our nation's course.

As Norman Podhoretz, editor of

Commentary magazine, has observed, only now, as a nation,
are we reawakening to the fact that social and economic
progress in this country are immutably tied together -- as
much as generation is linked to succeeding generation.

As

a nation, we Americans in the past 20 years have simultaneously
forgotten how far we've come, while being unrealistic
about how fast we can go in the future.

6

We have chosen to

�forget that in 1949, more than 15 percent of American
households had incomes of less than $3,000 in today's dollars.
By the late 1970s, the figure was only three percent.
While fewer Americans are truly poor today, more and more
people are becoming more and more affluent.

Right after

the second World War, fewer than 15 percent of American
households had incomes of $15,000, in today's dollars.

By

the late 70s, more than one-half enjoyed such an income.
The reality for all of us -- and especially members
of this graduating class -- is that such a rate of progress
in the years ahead will be difficult -- some would say
impossible.

You face a different world.

You grew up in an age when economic progress seemed
automatic.

Yet you are maturing in an era characterized

by rapid inflation and negligible economic growth.
You were born at a time when America's eminence was
unquestioned.

Yet you are maturing ln an era when economic

and political leaders increasingly are distributed among a

7

�growing number of nations, and at a time when .\merica's
leadership is increasingly questioned.
You grew up in an age of freer lifestyles.

Yet you

are maturing in an era marked by confusion and uncertainty
over the degree of government involvement in your daily
lives.
In the words of French philosopher Paul Valery, "The
trouble with our times is that the future is not what it
used to be."
How and indeed whether you

today's young adults --

can respond to tomorrow's uncertainties and challenges is
not clear.

For to be blunt, I see you as part of a generation

of which too little has been asked, and too little expected.
We have been wrong to tell you, constantly, that you
should be grateful for what you get, and yet have not
offered you the opportunity to give in return.
And we have failed to sufficiently emphasize to you
the rock bottom realities of the American social and

8

�economic system, a system in which we all must live, and
hopefully prosper.
Perhaps Michael Nov ak, in his essay "The American
Vision", summarizes those realities the best:

"The (American economic and social) system does
not guarantee success.

It does guarantee opportunity.

It multiplies occasions for luck and good fortune.
It is an open, porous, highly mobile system.

Downward

mobility is as characteristic of it as upward mobility ....
"In one sense our culture is committed to equality;
in another it is committed to inequality.

It holds

that equal work should receive equal pay.

It also

holds that superior work should be rewarded with
superior pay.
to a just wage.

It holds that every worker is entitled
It also holds that some persons of

9

�rare talent (or rare value t in whatever marketable
way) may receive rewards not so much commensurate
with their work as with their gift and its desirability.1I

What Novak is saying is that America was founded on
the principle that performance should be linked with
rewards; and that the marketplace should prevail.
Now, right here in Michigan t we are experiencing the
negative results of our society's move away from a clear
understanding and communication of this relationship
between social and economic progress in American society -and of the relationship between hard work and rewards
based upon performance, to human advancement and progress.
Your generation's ability to create a better future
for Michigan and all of America will

t

in my view, not be

determined by the elegance of your rhetoric; but by the
tangible consequences of your hard work; your understanding
of the economic, social, and political framework of this

10

�nation; and on your reconciling old values with new expectations
and needs.

IV.
We are on the eve of a technological revolution that
will find each of you -- as David Rockefeller of Chase
Manhattan Bank has noted -- thrown into a totally new
world; a world demanding both technical specialization and
broad gauged social awareness, and social values.

In a

span of just a few years ...

*	

Most of you will have computer terminals in your
homes.

*	

Many of you will be employed in regional work centers.
Some of you will have portable offices.

*	

Our nation will be challenged by growing demands for
economic support from third-world, underdeveloped
nations.

11

�*	

You will face complex, difficult decisions regarding
allocation and use of critical natural resources -for example, use of water from the Great Lakes.

*	

You will find routine, dangerous, and undesirable
work taken over by automation.

*	

And, most of you will likely have to attend school
several times -- or continuously -- during your
careers to become totally retrained as technologies
emerge.

"Intellectual obsolescence" will be a hard

reality in all phases of life.

In one respect, it will almost be as if the university
diplomas you receive today are written in "disappearing
ink."

For their value may lessen, or disappear, if you do

not keep the knowledge and skills they represent current
and uptodate through an indelible and lifelong commitment
to continuing education.

12

�Each of you should be particularly conscious that
while we as a nation are committed to equal opportunity,
in the course of life special benefit, advantage, or
privilege does accrue to some of us.
You, as 1981 graduates of Northern Michigan University,
are a privileged group -- privileged in several ways.
First, you are graduates of a distinguished university
which has a special record and tradition of service within
our state.
As Harold Enarson, president of a great but herewith
unidentified university to the southeast of us, has so
often and eloquently noted, university graduates must
assume a special responsibility for the future of their
alma mater.

For all of you, that means Northern Michigan

University should always be of special importance in your
lives.

It has shaped you in ways you do not now and may

never fully understand.

It has tested your intellect and

your perseverance, introduced you to the richness of

13

�campus life, and developed potentials you did not know you
had.

It has helped you develop your job skills, focused

your ambitions, and opened your eyes to the world beyond
Michigan.

It has taught you to cope, and it has helped

you to succeed.

Never forget -- this University has

contributed immeasurably to you and to the health and
welfare and prosperity of the Upper Peninsula, Michigan,
and the nation.

Never forget -- it is the glory of this

University that it belongs to everyone and to no one.
And, never forget, you must care about its future.

All

who treasure this University need ' you as strong fresh
allies in the cause of quality education.
Second, your education has been heavily subsidized by
the people of Michigan and the United States.

While you

have paid a high price in terms of time, energy, and
dollars, nonetheless, the education which you have received
has required support far beyond the fees you paid.

These

funds have come from public sources, through tax monies

14

�and private benefactors, including alumni, individuals,
foundations, and corporations.

In a sense, then, all of

us who are the beneficiaries of higher education should
impose upon ourselves a lifelong indenture to repay the
priviledge bestowed and to insure similar opportunity for
those who will follow.

V.
So much for comments about "Old Values and New
Expectations."

Well, almost.

Perhaps a word of explanation

is needed about my speech subtitle: "Santa Claus and Mr.
Slurpee versus PacMan."
Several days ago, I stopped in our local Seven-Eleven
grocery store.

Frankly, I am 'slightly addicted to that

icy, drink-like concoction known as a Root Beer slurpee.
Don't laugh; itls a truly fearsome addiction!

As usual,

the store featured a crowd of 8 or 10 youngsters surrounding
the new PacMan computer game machine.

The store rebounded

with the sound of the starship battle underway on the

t

15

�videoscreen, replete with exploding laser bombs and disintegrating planets; and augmented by loud, real live
teenage razzing of the youngster at the game's controls.
I asked the store clerk: "You must make quite a bit
off that machine.

II

He responded: "Yeah, especially when

the kids are off for the holidays.
day in quarters.

I!

We get about $300 a

The clerk then paused, and added:

"That's a problem too, though.

Parents have to come in

and drag their kids home."
Yes, as we all know, there are economic tradeoffs -particularly at the Holiday Season; and between old values
of family and home, and the siren song of new technology
in many forms; and tradeoffs certainly not just for teenagers.
Santa Claus and Mr. Slurpee versus PacMan.

A superficial

problem that is yet symptomatic of all sorts of far reaching
social and economic changes and challenges.

As university

graduates, it will be your responsibility to recognize and

�reconcile such small and large contradictions of life, and
the more profound problems and choices they often represent.
Remember that while all women and men have a birthright
of equal opportunity, their individual ability, hard work,
and performance must determine their rewards -- and assuredly
will determine the future of our society.
May good fortune be your fortune . . . I wish you
Godspeed.

17•

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                    <text>COMMITMENT TO 4-H YOUTH
Remarks by Dr. Russell G. Mawby, President
W. K. Kellogg Foundation
at the Adults Session, National 4-H Club Congress
Chicago, Illinois
December 2, 1970
I

It is a great pleasure to be at National 4-H Club Congress again.

I t was 1944 that

I first attended, as a 4-H delegate from Michigan in the Soil and Water Conservation Program sponsored by Firestone.

It has now been six years since I was last

here in a professional role as a member of the state 4-H staff in Michigan.

I

thank your program committee for making it possible for me to be with you this
year.
4-H has been a tremendously important part of my life.

I'll not bore you with

lengthy reminiscing but my 4-H contacts go back 32 years to my first year as a
member of the Peach Grove Rustlers 4-H Club in Kent County, Michigan.
visit to a college campus was for 4-H Club Week at Michigan State.

My first

That visit,

coupled with the encouragement of a county agricultural agent, a county home
economics agent, and an area 4-H agent, plus the help of scholarships in Soil
and Water Conservation (Firestone), and Woodworking (Sears-Roebuck Foundation)
projects , resulted in my being the first member of my family to attend college.
Later, eight and a half years as State 4-H Leader in Michigan represented a most
stimulating and rewarding chapter in my professional life .

Now Ruth and I are

local 4-H leaders in the Busy Beavers 4·-H Club at Hickory Corners.
So your cornmittee has invited a biased, committed individual to consider the topic,
"Commitment to 4-H'Louth."

Hopefully, however, I can nonetheless make an objec-

tive contribution to the deliberations of these adult sessions"

Quite candidly

there have been times in my professional life when I felt better qualified for an

�2

ass ignme nt of thi s s or t .

During my day s on the

~ti c h igan

4-H

s taff ~

immer sed in 4-H affa irs a nd felt qual ified to dis cu s s the i s sue s.
that I am somewhat out of t ou ch a nd only hope that I can g i ve

8

I was de eply
Now I s ense

~ e r3p e c t iv e

a nd

dime ns i on which will b e useful to you .
II
In this vein I wou.Ld s ha re wi to. you certain impre ssions wh.i.ch have materialized
in these t wo days at thi s Congre ss .
First, a s would be a ny ob server, I am tremendously impre s s ed with the 4-H member
delegate s.

They are a great group of teenag ers, a refre shing c ros s s e ct i on of

American you t h .

You, your extension col League s a t home, l ocal lead e r s, parent s,

and fellow 4-H members can be pr oud t o have them a s r epres entat ive s of al l 4-Her s
a t thi s Na t i onal Congre s s .
Are they truly repre sentative?

Yes a nd no.

They are the bes t , se l ected tlrr ough

a n elaborate sys t em of s i f t i ng and screening over a l ong perlod of time.
In ag r i cult ural mar keting discus sions, we u s ed to ob serve t hat t he best grad i ng
devi ce is di stance.
tenure.

In 4-H the mo st s igni f i ca nt

gr adi ng de vi ce " i s age a nd

Mos t 4-Her s do not s tay around l ong enough t o ever be co ns i der ed f or par -

t icipation i n t his Congr es s .
di scredit of 4- H.
ment.

Il

This is not to their discredit or nece s sarily t o the

But thi s fact must be a conscious part of our pers onal commit-

We mus t b e un comfortable that 4- H do es not make a s much

differen~ e

in the

live s of all 4-H memb ers as it doe s in the lives of the se select few.
Se co nd , it i s a treat to be with local 4-H leaders ag ai n, t he few here repre se nting
more than a half a million volunteer lead ers ac r os s t he country .

Qui te cand idl y ,

in chang ing f rom extension to my current work, I have mi ssed mo st the l oc al lead ers.
They are commi t t ed , dedicated, co ns c ientiou s , wonderful pe opl e .

All of u s mu st

�3
recognize that in the final a nalysis, the qua lity of t he
LndLv.ldua.l. member i s de termine d by hi s

4-H l e ad e r.

4-H experience

f or any

Th i s s imply underscores t he

lmp ortance i n your prof es sional role of effort s in recrui t ment , training ,
motiva t ion, a nd appropr La'te rec ogni tio n fo r y our vo l unteer t ea ch i ng staff .
Third, it ' ::; a l ways g rat ifying t o meet ag a i n with Ext ens ion p ers onnel, fr om county,
s tate , a nd f e deral pos ition s of re sponsibil ity .

Extens i on pr of ess i ona ls con-

s ti tute the intelle ctual, knowl e dge r e s ourc e l eader ship of the informal ed uc at i on al
s ys t enl of ext e n s ion .

The s e prof e ss ionals in the l a nd-grant univers i t y sys t em,

with pr og r a m and subject matt er specializati on and r e spon s i b ili t y , rep r esent the
unique i ngredient whi c h make s the

4-H

pr ogr am di stinctive among a ll ot he r youth-

serv Lng , informal educ a t i ona l programs . As I vi sit vli t h you I ga i n a s e ns e t hat
ma ny t hing s vrhich are s ignif i ca nt and exc i t i ng indeed a r e happ ening in
out the count r y .

4-H t hr ough-

For your cont i nu i ng and per s i s t ent acc ompl i s hment s and for s uc h

i nn ovati ons in add i t ion , I c ompliment you.
Fina l l y, a t t hi s Nationa l Congres s, it 's a l way s a spe c i a l pr i v i l ege to meet donor
repre sentat ives, who p rov i de such tremendous suppor t for t he

4-H

Club p rogram .

At t he nationa l l evel t hi s suppor t i s s t r uc t ured through the Na t i onal
Committe e and the Na tional

4-H Club

Foundat ion .

4-H Service

At t his event it ' s gratifying to

se e ext e n sive donor p a rticip ation, wi t h the per s onal i nv olv ement of many leader s
of Ame r Lc an busine s s a nd industry .

Thi s i s , to me , one of the finest examp les

of joint effort b y t he pub l i c and private sectors of our society .

The kind of

donor partic i pation we s e e here can of cour se be rep l icated in each s tate and
a t county a nd l oc al c ommunity level s thr oug hout the country .
Mo s t donor r epre s entative s he re are from profit-making busine s s e nterpr ises .
r epre s ent a non- p r ofit or gani za t i on whic h nonetheless is a produc t of the free

I

�4
ent. e r-or Lse sys t em a nd i s de pe ndent upon bu.s i ne s s p rof i ts as the source of
f or gr a nt - ma ki ng purposes .

.i. n c orne

As I par t i c i p a t e in this Congr e s s , I s t i ll have the pe rs iste nt co nce rn which has
plagued me in the pas t , though I am embarr assed to s ound like a n ol d recording.
But I must as k ag ain, "What image of, what understanding of , what app r e c iat i on
for ou r private e nterpri s e system do t he de l egat e s to thi s Congr e s s t ake home
w-i t h them?

Do they have a full er unde r sta nd i ng of Viho ow-ns indus t ry, of w-ho man-

ages industry , a nd for what purp os es) a nd by w-hat me ans?
benefi ts fro m our i ndus t r i a l enterpri se ?
t he piec es fit together?"

Do they apprec iate who

Do they c omprehend s ome how- how al l of

Our s has bee n a p l ur a l i s t ic so ciety .

He have re c og -

ni zed t he importance of both t he public a nd t he pr ivate sectors in c on tributing
to human well -be ing

In recent years t here seems t o be a t endency t o ce ntral ize ,

to e mphasiz e the publi c sec tor sometime s eve n to the dep rec i a t i on of t he pr i va t e
se ctor.

And so I have a co nce r n that young pe op l e her e ) w-hi l e having t his

opoor-t.un l t y t o r ub s hou.l der s wi th l e ade r s of bus iness a nd industry , might none -

t he le s s go home wi th only a n i mpre s sion of gl i t te r , glamour) a nd a f f l uenc e and
w-i t h no c l ee.r er und er st an di ng of thi s economi c syst em wh i ch is the hear tbe a t of
our \·new of life .
III

As a po int of depa rture i n our de l iber a t ions on the t opic , " Commltmen t t o
Youth,

II

4-H

l et I s remind ourse l ve s of cer tain observations wh i ch may b e obv ious but

wh ich s ome t i mes are ove r looke d or f or gotten .
Fir st , our young people today repre sent the gr e a t e s t "n ext ge ne ration"l1is tory
ha s ever known !

Whe n compar ed with prior ge nerat ions , our yo uthful ge ner a t i on

is brighter j better educ atedj healthierj more h i g hl y motivated ; more c oncerned ,

�5
1,vith r~

greater s ens e of soc ial cons c i e nc e than ever befor e .

Mas s media a nd

other i nfl vences ar e prone to distort t hi s by f ocu s i ng on the "ug l y f ew, "
a nd we need t o keep the t rue p i c t ur e in f ocus.
Sec ond, a t the same t ime, t he youth r ol e in our socie ty has be c ome vague, indef ini te , uncer tai n, co nfused.
are "in Lf.mbo ; "

In a significant sense, young pe op l e i n our societ y

We r r e aware of various f a c e t s of thi s s i tuati on --the change in

the economic s tatus of adolesents , t he l e ngthening of t he schoo l per iod s o t hat
the number of "unpr oductive years" (from t he s tandpo int of t he indiv idual ) is
i ncre a s ed, t he variou s influenc e s of soc iety whic h prolong the adol e scent ye ars ,
the ways i n whi ch we keep them childish and then wonde r why t hey behave like
ki ds - -but we fai l t o r ecognize the penetrat i ng inf l ue nce s a nd impl i cations of
thls c i r cmQstanc e .
Third, there is a t emp t ati on a nd a tendency to gene r a lize and labe l, to c ategori ze
young pe opl e an vari ous cla s sifi c ati ons:
the d i s adv un t.ag ed » you can go on.

t he gi f ted, the exc ep t i.ona'l , t he urb an,

Whi le we a re inc lined to do t his &gt; for it

tend s to make our Job eas i er " we know that it c an 't be done .

I am encouraged

by wha t I regar d as convinc i ng evide nce t hat our society is bec omi ng inc r eas ing ly
concerned f or the l Dd i v idual c
l i ke

We can s e e this in formal educ a t i on, i n pr ogr ams

4-H, in s oc i a l welfare ag encies &gt; i n remedi a l a nd re habil i tative efforts.

A co nce r n f or indiVi duali t y is indee d difficul t t o i mp lement , but the firs t

s tep is a commi t ment to the co ncept.
Fourth, i ncrea s i ngly , pr of es s ional s in educ ation, whether formal or i nfor mal ,
ar e beginning t o r e c ogni ze the human developme ntal pr oce s s a s just that , wi t h ··
out d iscree t compartments .

There is no need to belabor this point wi t h you s ince

4-H Cl ub Wor k generally can be r egarded a s one of t he best examples of the practic al

�6
i mnl ement a t i on of t hese pr i nc i p l es .
I wou ld d i rect your a t t e nt i on ) however ) t o a s l ight ly d iffe re nt ram if icat ion of
t hi s p oi nt with the que stion) "What' s t he yo ut h segme nt of Ex t ens ion? I,

I 'll

not a nswer ) but I wou l d caution that a s a pr of e ss i ona l you cannot permit your s e l f t he luxur y of sayi ng "that' s no t our re sp ons i b i l i t y b e c au s e we' re con c erned only f or t he year s b e t ween the ninth a nd the ni ne t ee nth b i.r t.hdays . "
I f yo u are truly co nc e rned wi th y out h dev e l opme nt ) yo u have t o be conc e r ned with
the ye ars bo t h befo re and after.
Fifth) it s e ems wel l t o r emi nd our s e l ve s of the d i f f e re nc e or d isc r e pancy in
our soc ie ty b e t ween p r ob l ems a nd solut ions .

Mos t of the pr ob l ems whi c h co n -

cern us a r e ge ne r a l ) unsp ecializ ed ) linked t ogether ) int erdepende nt .

To qui c kly

c i t e ex ampl e s ) we might me nt ion pr ob l ems of a i r p ol l u t i on ) civil right s ) you t h
deve l opment ) urban ghe t t os .

But wh i l e the s e prob l e ms are ge nera l a nd i nt er -

dependent ) t he solut i ons whi c h so cie t y c on t r i ve s usua l l y a r e spe c i f i c) unrelat ed )
de tac hed ) d isc re e t) ove r l app ing .

If you wi l l t hi nk bac k t o t he problems I j u s t

c i ted ) you wi l l r e c ognize t he validity of t hi s p o i nt a nd t he pr ob lems p erpetrated
t hereby.

IV
And now let u s look brief ly a t s ome of the i s sue s which seem t o be cr i t i c a l in
our soc i e ty t oday .
n~ e t

To hark b a ck )

need s of you t h and soc i e ty .

4-H

was s tar ted at t he tur n of the ce nt ury to

At that time ) Boys a nd Gi r l s Club Work was out

fr on t educ a t ional l y) de a l i ng wi t h concerns cre sting then .

As profe s s ionals) the

que s t i.o n cc nfron ti ng u s now, of course ) i s "What are the i s sue s c r e s ting today? "
In bui l d ing b oth pub l i c and pr i va t e s upp or t for you t h pr og r ams like 4-H) it i s
c l' i tic al l y imp ol'ta nt t o focu s up on ke y problems and c oncer ns of societie s and
c ou ch e ducat ional ob j e c t i ves i n t e rms of thes e ne ed s , no t inst itut i onal goa ls .

�7
Quit e f r a nkly , Exte nsion and

4-H a r e t oo of te n i nclined to have se lf -cente r ed

go al s, deal i ng wi t h internal or i ns t i t ut ional i ssues rathe r than t he ultimate
obje c t ive s in terms of i ndi vi dua l s , c ommunitie s , a nd society.

MY obs erva t i ons

wi ll be bot h in t e r ms of the individual a nd of so c i e ty a s a whole.

I ' l l omi t

some of the obv iou s issue s wi t h which you a s 4- H profes s iona ls are grappl i ng ,
not bec aus e t hey 're unimpo r t a nt bu t be cau s e t hey a l r e ady have your a t t e nt i on - expans i on of member ship , the emp ha si s on scie nce , on progr ams i n ur-ban c ommunl&gt;
tie s , on re a c hi ng t he d isadvant aged , on invol ving boys ; on r e cruit lng a nd better
preparing adu l t l e aders.

I have not attempt ed t o rank the se items , t he listing

i s not complet e , hopefully you will ad d t Oj but I do f e el t he s e thought s have
r eleva nce as we l ook t o the chal lenge s confront ing Extension t oday .
1.

We s ee in our soc i ety a gr owi ng concer n for the manne r of livi ng

or t he quality of life a s c ontra ste d With the older co nce p t of s tandar d of living.

We ' r e a sk i ng our s elve s in the United Stat e s , "W hile

i t ' s t rue t hat we have the highe st s t a ndar d of living in t he wor l d ,
do v e re a l l y have t he be s t l i f e in the co mp l e te human sense ? "
I n y out h, we see a turn f rom mat e r i a l ism, a gr e a t e r co ncern f or t he
quality of l i fe .

This i s a he a r te ni ng deve l opment, hopef ul ly ev i denc e

of a maturing of our so ciety.

For Ext ens ion, which ha s be en more

ma te r i a l is t ic t ha n humani stic in it s goals and progre s s, t hi s emer gi ng
t r e nd ha s treme ndous i mp l ic a tions .
As

we l ook a t lif e i n r ural Ame r i ca t od ay ; we rec ogni ze t he harsh

r eali tie s of t ile " r ur-al. my t h . "

lIe ' r e we l l awar-e of s oc i e t y ' s c onc e rn

for the i mpoveri s hed , t he di s enfr a nc his ed , t he dis adv a nt age d j bu t 1,1e
r e c ogn i ze a l s o that deprivati on i s not necessa.rily a. c or ollary of

�8
po verty .

Many r ural Ame r Lo a ns , for exa mple , living i n i s ol a t ed

communities , do no t have the advantages of quality schoo l ing ) quality
he alth care , quality s oc ial and pr-ot.ec t r.ve serv i ces, cultural opp or t uniti e s, not be caus e of economic p ov er ty per s e but be cause of t he
II

social cost of space . II

2.

There i s a swe lli ng c oncern for the quality of t he e nv i ronme nt i n

v h i ch we l i ve .

In his new book, " Not So Ric h As You Thi nk ) II George

St c\far t obser ves :

"vfuen some fvture hi storian s i t s down t o summar i ze

that t he pre se nt ge ner a t i on of Americans ha s accomp l i shed) hls climact ic sentenc e c ou ld read :

IOf the water s, they made a ce s sp ool j of

the a i r, a depos i tory of po isons , and of the good ear th its elf, a
d UITrO

t il

As ve t hink of t he qualit y of t he e nv ironment , we are conc erned wi t h

a i r , wa t.e r s , s t reams , lake s, beauty) hous i ng , co mmunit ie s, s pa ce .
are co ncerned wi t h urban and c ount r y s i de deve l opment.

fif e

We lre as ki ng

i f it is ne c e s s ar y f or pe op l e ) ad ul ts and y ou t h a like , inev i tab ly to
trudge fr om c ount r y s i de to town for e conomic opportunit les f or growing
pr-opo r- t i.on s of ou r members to live in dens ely po pul a ted co mmuni ties.
And t.hl.nk of t he i mplic ations of t hi s concern of soc ie ty t o Ex t e ns i on
yout.h » r ogr-ams s I would caution t hat the prob lem i f: ba.gge r than r ubbi sh c Le arr- up and "p lan and p lant for beauty .

rr

Su ch t ang i b le act iv i -

tie s can b e a pa r t of t he curriculum but a bas lc purp ose must be
rel at ed t o t he devel opment of a t t i t ud e s

3.

c onvic t ions , and phi l os ophy .

I ncr e a s i ngl y, our s oc i e t y is co ncer ned f or t he po l i t i ca l institu-

ti ons of de mocr a cy .

As our s ociety has b een buffeted by t he onr u s h

�9
o
fs
o
c
i
o
e
conom
ic chang
e
; m
any o
fo
u
rt
r
a
d
i
t
i
ona
lpo
litica
lu
n
it
s
h
ave becom
e di
s
fu
n
c
t
i
o
n
a
l and ob
so
le
te
. A
tm
any leve
ls
,d
em
o
c
r
a
ti
c
-p
ro
c
e
s
shas been r
.
:ha
r
a
ct
e
r
i
z
ed by c
i
t
i
z
e
na
"
!
J
athyr
a
t
h
e
rth
anc
i
t
i
z
e
n
p
a
rtic
ipa
tion
. Gmile m
any wou
ld e
x
p
r
e
s
s a con
c
e
rnf
o
rth
e exp
andlng
r
o
l
eo
ff
e
de
ra
lgo
ve
rnmen
t) i
nob
j
e
ctivean
a
.L
ysis i
t
s
e
em
s appa
r
en
t
t
h
a
tt
h
efed
e
r
a
lro
l
eh
a
s exp
a
nded i
nd
ir
e
c
tp
ropo
rtion t
ot
h
ed
egr
e
e
t
owh
i
c
hl
o
c
a
l; county
; and s
ta
t
e90
litic
a
l un
it
shav
eprov
entobe
ne ~ a

o
run
r
espon
s
ive t
oth
e task
sd
em
and
ed by s
o
c
i
e
t
y
.

4
. Though
tfu
lobse
rve
rs exp
ress conce
rn f
o
r th
ec
o
n
t
i
n
u
ingv
i
a
bil
l
t
y
o
f ou
r fr
e
een
t
e
r
p
r
i
s
ee
conom
i
c·
sy
s
t
emandits a
b
i
l
i
t
yt
oserv
eth
e
hum
a
n goa
l
so
f ou
r so
c
i
e
t
y
. T
he
rei
sn
e
ed fo
r ou
rc
i
t
i
z
e
n
r
yt
ound
e
rs
t
andthe ch
a
r
a
c
t
e
r
i
s
t
i
c
s
,t
h
ecom
pon
en
t
s, thec
o
n
t
r
i
b
u
tion
s, th
e
f ou
rc
apit
a
li
s
t
i
cpr
o
f
i
t
-m
o
tiv
a
t
e
d, p
riva
te
ly own
ed
sho
rtcom
ing
so
f
r
ee e
n
t
e
r
p
r
i
s
ee
conomy. T
n
o
u
g
h
t
f
u
ls
t
u
d
yn
eedsto b
eg
lvento qu
es
t
i
on
so
f ba
l
an
c
eo
ft
h
ep
r
i
v
a
t
eandpubl
i
cs
e
c
to
r
so
fo
u
re
conomy
. I
f
t
h
i
s sy
s
t
em
, w
h
i
c
hh
a
sb
e
enba
s
i
ct
ot
h
etrem
endous d
e
v
e
l
o
pm
en
to
f ou
r
coun
t
r
yisto p
rev
a
i
l, th
e unde
rs
t
and
ing and sup
po
r
to
f ou
r ci
t
i
z
e
n
r
y
,
i
c
a
t
e
dt
oi
t
ss
tr
e
ng
then
ing andim
p
r
ovem
en
tr
a
t
h
e
rt
h
a
ni
t
sd
e
sd
ed
t
r
u
c
t
i
o
n
,a
ree
s
s
en
t
i
al
.

5
.

As

so
ci
e
t
yand i
t
sso
c
i
a
le
conom
i
c, andp
o
l
i
ti
c
a
li
n
s
t
i
tu
tion
s

ela
rge
r andmo
re com
pl
e
x
,i
n
d
i
v
i
d
u
a
l
smu
s
tb
e pr
e
p
a
r
ed t
ocop
e
ber.:om
wi
t
h
, tob
e
n
e
f
i
tf
r
om
,t
om
anag
e thesela
rg
e
-sc
a
l
es
t
r
u
c
t
u
r
e
s.

Ou
r

ind
i
v
i
d
u
a
l li
v
es a
re i
n
c
r
e
a
s
i
n
g
l
ydom
i
n
a
t
e
dby com
p
l
e
xor
g
a
n
i
z
a
t
i
o
n
s
-s
t
em
,t
r
an
spo
rta
t
i
on n
e
twor
k
s
,ch
u
r
c
h
e
s, s
t
o
r
e
s
,un
ive
rth
e schoo
l sy
s
l
t
i
e
sin
c
l
u
d
i
ng Ext
e
n
s
ion and4
-H
,indu
s
tria
lg
i
a
n
t
s; gove
rnm
en
t.

�10

Peopl e i n t he ' 70 s and t he dec ad e s a he ad wi l l do l e s s an d l e s s as
indivi du nls and mor e ond more a s membe rs of or gani zati ons .
/38n i zo,t i ons grow t her e i s a tende ncy to

depersonaliz ati on a nd

c on s e que nt creati on of unx f.e ty in i ndi v i dual s.
1) .1

or-

As

Such str e s s can

t i. ma t.e Ly l ead t o eve n such r adical re sp on se s as "des t r oy the e s t ab -

l i shmen t . "

To prevent deterioration and to c ontr ibute to human we ll -

be i ng, peop l e mu st be prepared t o c ope with l arge- s cale or ga ni zat ions i n thelr Ilve s.
6.

'.l e as a pe op l e er e inc r easingly conc erne d f or the institutio n of

the family. Increa singly, we rec ogni ze that the "problem pe op l e " of
our society - -the school dr opo ut s , the ch r onically unemploye d, juvenile
de linque nt s , those pe r e nnial l y on welfare , cr i minals and othe r s who
do not per f or m the pr oduc tive r ole s exp e c ted of t hem by soc iet y - -ar e
a product of i nade qua t e home and f ami l y situa t ions .

While soc ie ty

has developed multiple and massive correc t ional and rehabilita ti ve
pr ograms , we have ge ner a l l y be e n unsu cce s sful in overc omin g the effec t s
of t he undes i rab l e influences of home and f amily in the e ar l y ye ar s .
I n s t res s i ng the importa nc e of t he f amily , we , of cours e ; mu st be
awar e of the cha nging role of t he f amily in our s oc i e t y, wi t h fewer

At t he

p r er oga t i v e s avail able to t he f amily with each p ass i ng year .
same time , al l evidence t ells us t hat t he home and fam ily
e nt i al i n the formative e arly y ea rs of life.

l S

lnf l 1.l -

('me r e ar e our young

pe op l e tra ined to be effe c tive husb ands and Wive s ; mo thers and
fat he rs ?

�11

7
. vTe a
r
ep
e
r
ple
x
ed by t
h
e pr
o
b
lem
so
fr
e
la
tingedu
ca
ti
o
no
ft
h
e
s
cho
ol
stotherea
li
t
i
e
so
fl
i
fe
. I
nt
o
om
a
ny s
choo
l
s
,youngs
t
e
r
s
s
t
u
d
ym
a
th
em
a
t
i
cs
,p
h
y
s
i
c
s, e
a
rl
yc
iv
i
l
iz
a
t
i
o
n
,gov
e
rn
m
en
t
, hi
s
to
r
y
,
so
ci
a
ls
t
u
d
i
e
si
nt
h
est
e
ril
eatmo
s
p
h
e
r
eo
ft
h
e cl
a
s
s
room
,'
t
l
it
hl
i
t
t
l
e
a
t
t
em
p
to
ropportunit
ytor
e
l
a
t
et
h
ese sub
jec
ts and di
s
c
i
p
li
n
e
sto
li
f
e as i
tisl
i
v
e
d
. Inr
e
f
l
ec
t
i
v
e m
om
e
n
t
s" w
em
u
st a
c
c
e
p
t theh
a
rd
fa
c
tt
h
a
to
u
r edu
c
a
ti
o
n
a
ls
y
s
t
emdeve

~s ~e p e

w
ho ar
epr
e
t
t
ygood

tech
n
i
c
i
a
n
s bu
t \-i110 a
r
en
o
t ve
ry good a
tf
am
ilyand comm
un
it
yl
i
f
e
j
y
e
tt
h
i
sla
tte
r ist
h
ea
r
e
n
ai
nwh
i
ch t
h
en
e
x
t gen
e
ra
tion w
i
ll b
e
re
a
l
l
yt
e
s
te
d
;
I wo
u
l
d emph
a
s
i
z
e th
a
tt
h
e
r
eis mu
c
ho
f w
h
ich w
ec
anb
e pr
o
ud i
nou
r
e
l
em
en
t
a
r
yand s
e
cond
a
r
yschoo
l sy
s
teminth
is co
un
tr
y
,b
u
ta
tt
h
e
sam
etim
e I wo
u
l
.d em
ph
as
i
z
et
h
a
tw
e mu
s
tb
r
e
akt
h
e"
l
o
c
ks
t
ep
"o
ft
h
e
f
o
rm
a
ls
y
s
tema
sw
eh
av
ed
e
v
e
l
o
p
ed i
t
o
rp
erm
ittedi
tt
oevol
v
e
.
M
i
ch
tgan C
lub Bu
l
l
e
t
i
nN
o
.
1
)publ
i
s
hed in 1915
, inc
lud
eda
s on
e
o
b
j
e
c
ti
v
e
: "
t
os
tr
e
n
g
th
enth
es
choo
l
sa
tt
h
e
i
rw
eak
e
s
tp
o
in
t.
"P
er
hap
sth
a
t need i
saga
i
n
o
rs
t
i
l
l
p
e
r
t
i
n
en
t
.

8
. In
c
reas
i
n
g
l
y
,w
ere
co
g
n
i
z
et
h
e need t
od
evel
o
pap
a
t
t
e
r
no
fl
i
fe
J
-o
ng l
e
a
rn
in
g
, and accep
t
a
n
c
e bo
th i
n:
)h
il
o
soo
hy and i
np
r
a
ctice t
h
a
t
edu
ca
t
i
o
nis an unendi
n
g pr
o
c
essth
roughou
t li
f
e
.

Ah
i
gh schoo
lo
r

c
c
l
l
e
g
ed
i
plom
as
i
mp
ly ind
ic
a
t
e
stha
t ani
n
d
i
v
i
dua
lh
a
sp
ass
eda
c
e
r
t
ai
nappr
e
n
ticesh
ip s
t
a
g
eand i
sq
u
a
li
f
i
e
dt
oem
b
a
r
kupon a voyag
e
o
f di
f
f
e
r
e
n
tedu
c
a
ti
o
n
a
loppo
rt
u
n
iti
e
sand a
lt
e
rn
ati
v
e
s
. It is
unnecess
a
r
yt
ore
m
ind o
u
r
se
lve
sa
s
o
r
o
f
essi
o
n
al
st
h
a
tou
r pe
rfo
rm
a
nce
onthi
spo
in
t mu
s
t be ex
empl
a
r
y
.

W
ha
ti
syou
rp
e
r
s
o
n
a
lp
l
a
nf
o
r

�12

c omp l ete l y r efurbishing your "intell e ctual e quipment " every seven
y eaTS?

9.

Young p eople must be afforded opportuniti es t o par-t i c Lpat. e in the

mai ns t ream of l i fe .

Adoles cent s in our soc i et y a r e i s olat ed from the

k ey issl1 es of the day.

While we dep l ore their l a ck of evi de nt con -

ce r n and s ense of re sponsibility, we s i mul t ane ous l y set them apa r t
from the s oc i a l tide.

Dr. Cha Tles DeCa r l o , Pre sident of Sa rah

Lawr ence Col lege , ob s erv e s, "We have been lengthening the f ormal
educat i on p roc es s until it is now common plac e for student s t o cont i nue on through gr ad uat ,e s choo l .
an~vhere

soc i et y .

This mean s that a s t ude nt may be

from 23 to 28 y ear s old before he is really a member of
In effect, he i s outside the system and remains a child

until a Telativ ely advanc ed a ge.

We gi ve him years of l earning,

during which he contribut e s nothing but pre sumably acquire s re spect
fo r the t r ad i t i ona l value s and the virtues of soc i et y . . • . The
dange r h e r-e i s that when you are s o i solated so l on g from r e sponsib i l i t y , y ou t end to se e all probl ems as almo s t too large to a t t a ck .
This er od e s both confi den ce and t h e willingnes s t o contribute
r esponsibly by mastering a s pec i a l i zat ion . "

As a s oc i et y we de ny

young people the oppor tunity to participate, to eng a ge , to r eally
invol v e t hemse l v e s i n the f abric of r eal living.

We must somehow

ena bl e yOWlg peop le to pa r t i c i pa te l e gitimately in t he s oc i a l . iss ues
of our time, to struggle with such probl ems of s oc i al prej udice,
soc i a l and e conomic depr i vat i on , se l f gov er nment , t he development
of c oncept ions of service to others.

�13
10
. F
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-Hyou
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�14
profess ional role :
2)

1)

p rofess ionals deal more wit h people t han wi t h t hing s ;

pr ofe s sional s ar e more co ncer ned with the pub l i c intere st than wi t h se l f -

l i mited pr i vate intere sts;
i s emp ha s i zed j

4)

3)

in professionali sm, some t hi ng more than t echnique

a s a pr of e s s i ona l , t he i ndividual must be as exper t as he

can be in his field , but profess ional ism i s mor e than spe c ial i zat ion j
finall y , 5)

a nd

ab ove a l l , profe s sionali sm i mplie s c ommitment.

As professio nals , then, c ommitted to EXtension 4-H y outh work, may I sugges t
t he f ollowing i tems f or inclu sion in your pr ofe s sional age nda f or t he '70 s :
1.

Keep the f ocu s on kids.

Concent r a te upon the need s of you ng

pe op l e as t hey move from ch i ldhood through adol e s c ence t o young
adul t hood .

I emphas i ze t his ag a i n, in co nt ra st t o i nstitutional

goals f or Extension or 4- H.

We de l ude ouse l ves if we t hink our

i ns titutional goals and the best intere s t s of our clie nt ele ar e
automat ic ally t he same .
Ext e ns ion has a tremendou s her itage in it s 4 - H c lub progr am.

Bui ld

on the stre ngth s of this pas t, but do not b e hampered by i t ,

To

develop suppor t , a ny publi c ins titution mus t deal with prob lems of
s ignif icance .

Do not co nfu s e ellds and me an Sj i ndividualize the

e du ca t i ona l experience of e ac h boy a nd gi r l who par t ic ip ates in 4 - Hj
u s e the educational tools of y our profe s sion with pre cision and
d i s cr e t i on .
2.

Recognize the multipl ic i ty of infl ue nc e s wh i c h bear upon youth

deve l opme nt .
( a)

I s ha l l simpl ify these to t hr ee :

t h e influence of the fam i ly and t he ne ed to r e ach in

ef f e c t i ve ways t he pare nts of the you ng s t e r s wi th whom yo u
are conc erned j

�1
5
(
b
) t
h
e sub
s
t
a
n
ti
a
li
n
f
l
u
en
ce o
ft
h
es
c
h
ool
sand are
l
a
t
ed
co
nc
e
r
n
, th
er
e
f
o
r
e
,f
o
rth
e qua
l
i
t
yo
f schoo
li
n
g
,t
h
eva
r
i
et
yo
f educ
a
tion
al a
lt
e
r
n
a
tiv
e
s,pu
b
lic su
p
p
o
r
tf
o
redu
ca
t
i
on
, and t
h
e sh
o
rtcom
ings o
ft
h
eo
:
c
ga
n
iza
t
i
on
a
le
s
t
a
b
li
s
h
·
me
n
ta
t th
e el
em
en
ta
r
yand s
e
con
da
ry l
e
v
e
l
s
. T
o'
b
ec
r
u
d
el
y
candi
d
,i
f4
-H isi
naru
t,a
s som
ew
ou
ld avow
, th
enou
r
f
o
r
ma
lsc
hoo
l
sa
r
e in ad
i
t
c
h
. I
fw
el
o
o
kah
e
a
di
nfo
rm
a
l
e
l
em
en
t
a
r
y and secon
d
a
r
y educa
tion
, w
em
us
ten
v
i
si
o
n12
mo
n
t
hope
ra
ti
o
n
, are
lat
i
on
sh
l
po
fc
l
a
ss
r
oom toth
er
e
a
l
wo
r
l
d
, th
ee
l
i
m
ina
tion o
fa
r
tifi
c
i
a
lc
r
e
d
en
tia
ling an
d
nd
ar
d
s
,t
h
eem
ph
as
i
so
ff
i
n
anc
i
a
lsupport toim
p
r
ov
e
s
ta
qua
l
i
t
y du
ri
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gth
ee
l
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m
e
nt
a
ry y
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a
r
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re t
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ayo
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il
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re
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tes
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, you
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ent

p
ro
tec
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e
rv
ices)you
th i
n
v
o
l
v
em
en
t and is
su
es
.

3
. Deve
lop t
h
ep
r
o
fe
s
s
i
o
n
al Ex
ten
s
ionyou
th
-4
-Hpo
siti
o
na
s a ca
ree
r
o
ppo
rtun
it
ya
tt
h
ecoun
t
yand st
a
t
el
e
v
e
l
s
. I
tisin
c
r
e
d
i
b
l
eth
a
tt
h
e
l
a
nd-g
r
a
n
t uni
v
e
r
s
i
t
i
e
s an
dt
h
e Ex
ten
si
o
nS
e
rvic
e have n
o
tg
en
er
a
ll
y
cor
runitt
e
dth
em
s
e
l
v
e
s toth
i
s con
cept
,thou
gh t
h
ey hav
ebeeneng
ag
ed i
n
4
-Hwo
r
-kfo
rm
or
et
h
an h
al
fa cen
t
u
r
y
. Th
e Ext
e
n
sion 4
-Hyou
t
hprog
r
am
w
i
l
l con
tinu
e tob
e const
r
a
in
edi
nth
ef
u
t
u
re
;a
si
nt
h
e9
a
s
t
, unl
e
s
s
prop
e
ra
tt
e
n
ti
o
nis g
i
v
en t
opr
o
f
e
s
s
i
o
n
a
li
z
a
ti
o
no
f thes
t
a
f
f
. T
h
e
c
e
n
tst
a
t
em
ent
sbyth
e Adm
in
i
str
a
t
o
ro
f th
eEx
t
en
si
o
nS
e
rv
ice a
re
re
mos
t en
cou
r
-ag
.
i
.n
g and hope
f
u
llyw
i
l
lb
e
g
i
na p
a
t
t
e
rn o
f comm
i
tm
e
n
t
th
ro
ughou
tt
h
ecoun
t
r
y
. I havea
l
s
ob
e
env
e
r
ym
uchimp
r
essedw
i
t
ht
h
e

�16
prog r ess of the Na t i onal Ass ociation of Ext ensio n

4-H

Age nts .

Thi s

organiz ation, its leadershi p , and it s an nual co nfere nce s have made a
s i g ni f ican t professional co ntribution a nd I wOFld urge you t o encour-a ge t hi s "Ass ociation in eve ry pos s rb Le \-fay,

4.

Conceptualize the role of the s t ate

4-H staff

as t he cutting edge

of the university se r vl ng the ne ed s of y outh thr ough informal educ a t.Lona.l vo rog r-ams with ad ul ts and youth.

Fu.Lf' dLl.merrt of this concept

mus t be b ased up on kno w.l.edge , c ompetence , demonstrated performance ,
a nd the powe r of i de a s .

After ye ars of co nsidera t ion , I am c onvi nced

that i t makes litt le differ ence at all how the or ga ni z a t i onal chart of
the Extension Se r v i ce or the uni ve r s i t y i s dr awn ;
in

)-i- -H

you ' ve "got it all'

if you will recognize it and ac t a c co r d i ng l y .

For t oo l ong we have been p rone to shrug a nd say t ha t inadequacie s i n

4-H

r esourc es ar e the respo ns ib ility of de an s" direc t or s, pr e s i de nt s ,

l e gi sl a t or s.

But I wou ld ar gue that

4-H

will never be b igge r ) more

innovative, more i nc ompa s s i ng , more effective } than you conceive it
to b e ,

1iFo.at are the pr obl ems of young s t e r s t od ay ?

ce rns of s oc i e t y ?

liThat are the c on -

If you have t h e answer s , yo u ' l l ge t the s upp or t .

Speaki ng ver y c andidly among fr iend s, we' ve be en to o i nc lined to
funct ion a s p r og ram me charri.c s rathe r than as educat i. ona'l d e ans of a
gre at i nformal educ ational system called

4-H.

He ' ve been t oo pr one

to s e l l short on the p ot e nt ial of our program, too ne ar - sighted t o
full y appr e c i a t e it s sc ope a nd s i gni f i canc e , too pr eoc cup i ed with
"b ou nd ary maintenance" a nd manipulation of the ma s sive s e l f - cr eat ed

�17
super s t ruc ture .

There' s a gre ate r need today than ever before for

i nformal educational pr ogr ams like 4-H;, bui lt upon the be st kn owl ed ge re s ource s of the university.

5.

Mob i l i ze the full resourc e s of t he uni ve r s i t y , really.

Usua l ly

even whe n we s ay we ' ve done this , the r e s our c e s have been conc ent rated
f rom the co l leges of agr i cul t ur e and home e conomi cs , a nd to some
exte nt educatlon a nd per haps the soc lal sciences .
and

f'u l.L

Be yond t he creative

us e of resourc e s fr om suc h a ca dermc un its, co nsider t he co n-

tributions whic h can al s o be ma de fr om f aculti e s of law

busine s s ,

engineering , humani t i e s , the he a.lth sc iences .

* *
We l l , t here we are.

*

*

*

*

*

*

*

I ' ve said t oo much and not enough .

*
It' s a.t mome nt s l i ke

t hi s t hat I, like a n ol d fire s tat ion hor se ; he ar t he bell ring and am anxious
t o c harge of f .

The c ontribution s which y ou and p r ofess ional educators c a n

make t hrough ]Xte nsion youth programs ar e more cr i t ical t han even a t t he t urn
of the century when thi s gr eat co nc ep t was ge r mi nat i ng .

Soc ie t y i s a nxious

for a ns we rs and, as yo u a r e abl e to demonstrate you r effectivene s s ) suppor t
wi l l b e f orthc omin g.

MY best wishes t o you fo r s uc cess i n your effort s t o make t he best of t oday
eve n bet ter t omorrow.

�</text>
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                    <text>Remarks by
Russell G. Mawby , Pre s i dent
w. K. Kellogg Fou ndation
50th Anniver s ary Luncheon
'l'he Duke	 Endowment
Dec ember 5, 1974
I

I am deligh t ed to be t..ri th y ou. for t.h i.s 50th Anniver s ary Luncheon of Th e
Duke Endoviaerrt ,

It i s a privilege and a gr ea t honor for me and the W. K.

Kellogg Foundation to participate in this significant occasi on .

The

Endovmen t whos e bi r thcl a:r we celebrat e today is a pioneer and s t at. esman
o~on g

private f oundat ions a nd it i s indeed fi tt ing t hat thi s thre shold

in its life be approprip..t ely marked.
It i s a s pecial 1)J ea.s ur-e for

I.1e

to b e here bec ause of the long hi story of

cordi al personal and profes sional r e Lat.i.en sh f.ps between 'I'he nuke
and t he VI. K. Kel Logg Found at i on.

E n d o ·.~. ra e n 1;

l ou ar-e our big brother- --or i s i t t ie::

sister--for ve \;ill. be c e.l cb r-a t.Lng our golden a nni ver s ary six y ears hence,
in 1980 .

During our fir st de c ade, in tne 1930 1 s , we concentr at eu upon t h e

developmen t of the ~1ichigan Co~@un ity Hea l t h Proj ec t (MCHP) in seven c oun t i es
of south central Michi 3an .

The msjor goal was the improvement of rural health

car e and it was de t e.rmLne d t ha t the r ole of hoapit.a.Ls cou.l.d be critical t o
the furtheran ce of this total co n-cent .

Dr. Emory Vl . Norris of the Founda-

tion staff was Given the responsibility of developinG a viable hospital
pr- ogr-am as an Lrrt egr-a.L co mponent of
The nuke

Endo~we:1t

£,1CHP .

Dr . Morri s SOO:1

Le ar-ned

that

t ad b y far tlie most exper t i se and experi enc e of any one

in the country in corJillunity ho s pit al dev el opment .

Consequently, Dr. Mor r i s

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                    <text>TODAY'S FOUNDATION IN TOMORROW'S WORLD
Remarks by Russell G. Mawby, President,
W.	 K. Kellogg Foundation
at the
21st Annual Conference of National Council on Philanthropy
Washington, D.C.
December 5, 1975
I

It is a privilege indeed for me to be a part of the
program of this 21st Conference of the National Council on
Philanthropy.

I have

perso~ally

benefitted greatly from

participating in the conference sessions this week and I
welcome this opportunity of sharing with you some thoughts
in the waning moments of our meeting together.
Certainly the theme for this conference, "Philanthropy
and Government," is both significant and timely.

As we ob-

serve our nation's Bicentennial, it is appropriate to remind
ourselves that voluntary giving--of time, talent, money--is
an American phenomenon which characterizes our society.

From

the days of earliest settlement, we have endorsed and employed
a pluralistic approach in meeting societal goals, mobilizing
both private and public resources.

In these three days

together it has been encouraging to hear spokesmen from both
the private and public sector reaffirm this historic commitment
and endorse efforts to further strengthen the private sector

�and enhance the private-public relationship that the best
interests of our people may be served.
II
I have been asked by your Program Committee to comment
on "Today's Foundation in Tomorrow's World."

To be more pre-

cise, I will be limiting my comments to private grant-making
foundations.
This emphasis is in no way intended to depreciate the importance of any of the others.

In fact, there is great tempta-

tion, for example, to give particular attention to the some 250
community foundations throughout our country, a group of foundations whose future seems particularly bright.

An efficient and

effective means of mobilizing private resources to serve local
needs, these foundations are serving very useful purposes in
their respective communities.

It seems safe to predict that

community foundations -- for various reasons, including their
favored position under current tax law -- will become increasingly
important in the philanthropic scene.
In addressing our attention to today's private grant-making
foundatiotis and the challenges of tomorrow, there is an almost
automatic inclination to recite again the unique characteristics
of these philanthropic entities; to record once more their
contributions in the past and at present; to chide them yet
again to be more responsive, creative, innovative, risk-taking,
accountable, somehow accommodating to critics of all persuasions
2

�who admonish them for being both too conservative and too
activist -- and, in looking to tomorrow, to run off yet another
list of the critical issues on the agenda of mankind.

To do

so with this group, however, would seem to serve little useful
purpose.

As beneficiaries, stewards and/or students of private

foundations, you have a degree of knowledge about them.
realize that private foundations

You

(actually private resources

which are voluntarily and irrevocably committed to public
benefit) are but one small part of the private voluntary sector,
simply a legal mechanism by which the fruits of the free enterprise system can be systematically directed to social benefit
through private voluntary initiative.

All of us here are con-

cerned with the continuing vitality of private philanthropy and
recognize that, whether donee or donor, our futures are inextricably
entwined.

It is to that future which I propose to direct our

attention in the most candid and pragmatic terms.
III
The title of my remarks "Today's Foundation in Tomorrow's
World" has a somewhat prophetic quality.

In the first place,

it is sobering to realize that the only private foundations
in tomorrow's world already exist today.

Under current tax law,

the birth rate of new foundations is virtually zero, the few
exceptions being essentially those for which irrevocable instruments had been drawn pre-TRA-69.

3

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4
3
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o
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f TRA
-69 w
h
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c
ha
r
ed
r
y
i
n
g
up t
h
ef
l
owo
fn
ew c
a
p
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o
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sa
n
dw
h
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ma
n
da
t
e the con
ti
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ge
rosion of the
ir p
ro
d
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tive a
s
s
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s
.

4

�Many of today's foundations -- the W. K. Kellogg Foundation
being but one e xample -- started as small foundations which
later received substantial assets from the donor and/or his
estate.

Many of the smaller foundations of today were created

with the same intent.

However, because of the several dis-

incentives of TRA-69, no significant amount of new capital will
now flow into these foundations.
But the most debilitating provision of the current Code is
Section 4942, which requires that private foundations payout
for their charitable purposes each year the greater of net income
or 6 percent of the market value of their assets.

Investment

managers know that historically portfolios produce less than
6 percent, actually over the long term somewhere closer to
3.5 or 4 percent.

Thus, to meet this excessive payout require-

ment, foundation managers must consistently invade their corpus,
thus continually eroding away the productive base on which their
philanthropic activities depend.

This is an unsound practice

in the prudent fiscal management of private entities and will
progressively impair the effectiveness of all foundations.
Let me illustrate the impact of the present payout requirement using the foundation with which I am associated .

From

its inception in 1935 through its 1976 fiscal year, the W. K.
Kellogg Foundation Trust will have made actual distribution
of $29 6 million for charitable purposes.

If the distribution

requirements of TRA-69 had been in effect during those 42 years
5

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7

�or best interests of the private foundation field at large.
To its great credit, the Council on Foundations appreciates
this diversity among foundations and in its public statements
and testimony conscientiously reflects the broad range of
private foundation interests.

One such excellent example is

the report which the Council submitted to the Filer Commission
for use in their deliberations.
IV
While this assessment of today's foundation in tomorrow's
world may have a gloomy complexion, it is sharply brightened
by two realizations:
First, the agenda of pressing human issues deserving the
best efforts of both private and public resources is long and
urgent.

I n recent years, as government has grown ever larger

and more encompassing at all levels, some have seen the public
tax-supported sector as the ultimate architect and engineer
in all programs of social purpose.

This contrasts with the

tested tradition of the American experience -- the mutually
beneficial relationships of public and private enterprise in
serving the best interests of our nation and its people.
But there is now a growing awareness among our citizens
that burgeoning governmental programs and bureaucracies, ever
greater outpourings of governmental funds are not fulfilling
our nation's goals.

Simultaneously in the voluntary sector,

programs and professionals are becoming more sophisticated,

8

�responding in more adequate ways to the complex problems of
society.

The varied talents of volunteers are being effectively

utilized in more sensitive and valuable services which meet
human needs.

Often working in concert, public and private

efforts--in health care, education, libraries, services for
the elderly and the handicapped, youth-serving organizations,
church-related activities, special needs of minorities, cultural
arts--are better meeting human needs than could either alone.
Voluntary giving -- of time, talent, money -- will continue
to be an important ingredient in the betterment of the human
condition, enhancing recipient and giver alike.
Common sense tells us that the future will be even more
demanding of individuals and institutions than the past.

In

the spirit of this conference, the best of both the private
and the public will be required.

Hopefully private initiative

and voluntary effort will be permitted and encouraged to play
a major and appropriate role in the future as in the past.
Second, though certain provisions of TRA-69 are proving
counter-productive to the best interests of society by impacting negatively on philanthropy, the law can be modified.
Experience over the past six years provides a basis for careful review and revision through the Congressional process.
Unhappily, to date in the crowded agenda of priorities
confronting Congress, the subject of tax reform has received
scant attention.

And when tax matters are addressed, the
9

�concerns of philanthropy have not ranked high.

Hopefully,

concerted effort by such as the group assembled here will
result in further consideration of these matters by Congress.
I would emphasize that my concern rests not alone with private
foundations, but with all policy issues and laws which bear on
the private nonprofit sector.

For example, we must be vigilant

that further damage is not done through changes which could
negatively affect charitable giving by altering the charitable
deduction or discouraging gifts of appreciated assets.
One hoped-for objective of the Commission on Private
Philanthropy and Public Needs is to stimulate a systematic
rethinking by the American people of the role of the private
nonprofit sector.

The analyses and recommendations of the

Commission provide useful and stimulating insight and can
serve as the basis for reappraisal, not only at the national
level but at the grass roots.
assembled

1S

The challenge to the group here

to help this happen across the land.

Let's not

miss this opportunity!
In summary, if private foundations are to be an important
part of tomorrow's world, serious thought should be given to
the following:
1.

The provisions of TRA-69 which impact negatively and

discriminate against private foundations should be modified.
As recommended by the Council on Foundations in their report
to the Fi.ler Commission, there should be a reduction of the 4 %
10

�excise tax, which diverts money from donees; an adjustment of
the required annual payout; removal of special limitations on
gifts to foundations; adjustments in certain divestiture requirements; and an easing of certain program restrictions.
2.

Diversity among private foundations should be pre-

served and encouraged.

Fortunately, all do not have the same

purposes, areas of interest, style of operation, or sphere of
activity.

Such variety, with responsible stewardship by

conscientious trustees and managers and with appropriate
supervision in the public interest, serves donees and society
as well.

Certainly private foundations must be responsive to

the issues and needs identified in the Donee Group report to the
Filer Commission and presented in the panel on Wednesday, but
these areas of attention should not be exclusive.

Other eligible

donee groups, described by some as traditional -- the United
Way, the Boy Scouts, 4-H, the symphony, hospitals and homes for
the elderly, colleges and universities, both public and private
should not be denied continuing private sustenance.
3.

Constraints and regulation, whether by governmental

edict or self-imposed by the field, should be kept to a minimum.
Again assuming responsible stewardship and appropriate supervision, private foundations should not be further burdened with
stifling regulations, bureaucratic procedures, unending caveats.
4.

Finally, voluntary giving

whether of time or talent

or money and by whatever means -- is a fragile human action,
11

�subject to careful nurturing but easily turned off.

The person

of means who commits resources to a private foundation does so
voluntarily, irrevocably and completely -- 100 percent, beyond
any rate of taxation.

Further, those funds can then be ex-

pended only in accordance with the tax law, under IRS
supervision, and only for purposes and to

organizations and

institutions designated by Congress as being educational,
charitable and in the public interest.

To go far beyond this

in prescribing issues to be addressed, clientele to be served,
procedures and policies will be counter to the interests of
a vital private sector.

Centralized dictation will serve only

to further deplete the philanthropic reservoir.

v
The resources of private foundations are small in relation
to need.

But utilized wisely, they playa distinctive role,

often critical and catalytic, in providing for experimentation,
re-direction, exploration, service .... and thereby contribute
to betterment of the human condition.
In concert with the public sector, private initiative is
vital to further progress in fulfillment of the American dream.
Private foundations, once an apparently secure part of philanthropy,
are now an endangered species.

If they are to be a vital part

of private effort in the future as in the past, they must have
the understanding, support, and help of others who feel as do
we that private voluntary effort is important.

Ours must be a

reaffirmation of the individual and the voluntary, that the
greatest number may benefit and the highest goals be served.

12

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                    <text>CONTINUING EDUCATION:

A LOOK TO THE FUTURE

Remarks by Dr. Russell G. Mawby
President, W. K. Kellogg Foundation
California State Polytechnic College - Kellogg West Dedication
December

6, 1971

I

Thank you for privilege of participating in this dedication of Kel l ogg
t h e Center of Cont inu i ng Education for the Ca l i f or ni a State Col l eg e Sy s t em .
is always a pleasure to visit Cal Poly.

~Test,

It

In my seven years with the Foundati on I

have had the opportunity of b e i n g here a number (If times; s pec i al pleasure..--not only
California but throughout the count ry .

One such visit in 1966 with Dr. Emory ¥

Morris (special greetings) when idea of this Center fir st discussed; Ar-abian
Committee soon after Kramer came as Vice President.
Much has t r ans pi r ed :
Many groups --

Many people
Trustees
Public officials in government - Legislative &amp; Executive
Staf f in Chanc el l or 's office

Cal Poly Family

Faculty and administrative personnel of this institution
and others of the System
Community organization ... business and Lnds utry _. 'Tho
helped finance

But a few individuals stand out Juli an Mc Phe e , a great leader, a solid educ at or, a real do-ce.r
Poly Vue 1965 Voorhis Caro~us (K. Kitch)
Glen Dumke
Bob Kr-amerJ ohn O'Hara
to all, individually and collectively - express compliments of Foundation
on this occasion

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Farmer-s Study Program
Health Care Ad.ministration .- UCLA
Continuing Education for Physicians - USC
Community College AdministratoL's - UCLA, Berkeley 8 Stanford
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Ford of caution 1. (observation)

center
\'!11ile residential! can add significant dimensions to

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here ar-e only one element in total concept of continuing education.

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system J most of what happens in continuing education \·rill not happen here- - but
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- Trustees, administrators, faculty, leadership representatives of (in-pilot and
expel imental activities) in :celation to program priorities and problems ~ clientle
(student) groups-v-wi Ll. make a useful contribution to the total.
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far-reaching--T·rill not of itself represent fulfillment of the envisioned contribution of this center.

Only as the knowledge resource of the

19

institutions

become more fully available to people throughout the State through programs of con-t.inuing education T-rill the dream be r-ea.l i.z ed.
2. (caution)

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constrained by fact of a Center
-- that everything that is continuing education must happen here (patently not true)
·..·A part of this relates to fiscal (you are hardened veterans at dealing with
budgets not as large as you think they should be)
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b
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~

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Mos t of the r equ e s t s our Foundation receives in continuing educat i on have goals
of findi ng out morF:' a"bout a problem, of comp:'eting another study as a basis for
possible a ction , rather than really doing something about it , based upon the
wealth of knowledge and experienc e cur r ent l y availab l e to us.
With r e f er enc e , t he r e f or e , to a systematic implementat ion of the concept
of lifelong learning--the needs are apparent, we have the kn ow-how for substantial
progress , we need only get on with it!
On thF:' oc casion of this dedi c at ion of your Kel l ogg West, we wish yo u of
the State College System well in your efforts .

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                    <text>1.::I-7- ~

KENTUCKY IN RELATION TO THE MAIN DnmCrIONS OF SOCIETY
Russell G. Mawby
Vice Pre sident - Programs
w. Ko Kel l ogg Fo ~dat ion
I am delighted to part i ci p ate in this Annual Confere nc e Program o ~ the
I
Kentucky Cooperative Exten s ion Ser vi ce . To be vlith you i s beth a pe r so na.L
pleasure an d a pr ofess i onal privilege.
Profe s sionally, s i nce i deas are the

~ \.....~

V€ r,y~-~fe-~1 0 0d

of our Foundation,

t he intellectual st i mulat i on of the academic s etting i s indi spen sable.
For t unat el y my program r esponsi bi l i t i es with the Foundat i on provide ma ny
opportuniti e s for involvement with University people .
•

t:

v

~

Sch ne :der , f or inviting me on thi s occasion.

Thank y ou , Direct or
c::.. ~ lIlJ' ~

~t....

Personally, s i nce my ca ree r until rec ently has b een with a University
and in Extension, I fee l at home with you.

Over the ye ar s, I ' ve had many

cont a cts with Ext en sion f ol ks in Kent ucky , and it i s good t o be wi th you
ag a i n .
I have been in Kentucky on a number of occasions, not al way s un der
circumstances so pleas ant a s t he se.

My first extended vi sit vIaS an eight -

week educational s ojourn in 1953 at an institution in---would it be Har di n
County?
Today I

At that time my rank was Private E-I, of t he l owest trainee f orm.
mor e comfortably as a Colone l of t he great Commonwealth

of Kent ucky , thanks to the ge ner osi ty of your Gove r nor and t he good a uspice s
of Pre sident Oswald, Dr. Cr eech, Dean Seay, Mike Duff a nd others who were
involved in t he visi t here and to Easter n Kent ucky l a st fall by our
F'onndat i on Pr e sident, Dr. Morr is , and meo
No one can b e affi l iated wi th t he Kellogg Foundat ion TlTi t hout he ar i ng
a great deal about and even de ve l op i ng an appreciat ion f or Kentucky o Until
Annual Conference, Kent ucky Cooperat i ve Extension Ser vi ce , Univer sity of
Kent ucky , Lexington, Kentucky - December 7, 1966

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e
s
s
ion
al p
r
i
v
ilege
and o
b
lig
a
tion
.

�- 4 Befor e thus dispatchi ng a br uptl y \'lith t he Kentucky aspe ct of my
assigned topic, however , it do e s seem approp r iate to acknowl e dge the changes
i n p rocess in the Kentucky Cooperative Ext ens i on Ser vic e .

The other evening

my daughte r came home from fifth grade wi th a new story , which she proceeded
to repeat for our guest s t hat evening .

You can appreciate the appr ehe ns i on

of Mom and Dad on t hi s f i rst hear ing of a new story .

I t seems that t he

main character of t h e s tory rushed up to a person on the street and greeted
him , lIWhy , he l lo, I rving.
changed .

It 's so good t o see yo u again- -but my , ho w you 've

I recal l that yo u were t all a nd sl ender, and now you seem shorter

and r at.her stout.

And i t seems to me your hair was dark and your eyes wer-e

br own, and now y ou have blonde hair and 'bl ue eyes .

You really have changed . 1I

The second man responde d, 1I 0h , but mY name i sn' t Er- ving l "

To which t he fir s t

man r eplied, lITtJell, I'll b e--y ou even changed yo ur name ."
I suspect that the Kentucky Cooperative Extens ion Ser vi ce has not yet
so change d that onew-ould not r e c ogni ze

it ~

but no one f amiliar "lith Extension

and i ts hi s t or y can fail to appreciate t he s ignificance and the implications
of the new pat te r n you a re in the p roc ess of i mp l eme nt i ng.

I say "Ln proc e s s"

advisedly , for 'i'mile the lines have be en drawn and the mimeograph ope rated ,
you know b et te r than I that t he new pattern is not yet wrought .
Schne ider has observed, you are now i n t he most difficult stage .

As Di rector
Much

p l a nni ng ha s been completed, traini ng i s underway, and you a re now grappl ing
." ith p roblems of i mp l ement at i on , maintaining the old while initiat ing t he
neu ,

To s ome , p rogress to date undoubtedly seems limited and disco uraging ;

t o others phenomenal.
The important point I note as an out side obser ver i s not the point of
progress at this moment in t ime , b ut rather the dire ct i on or course upon

�- 5 whic h yo u have embarked with thoughtful cons i der at i on .

The enc ouraging

init i al re spons e of al l ,{ho have a vested i ntere st r efle cts the ground work
you have l aid an d mnst be gra ti f ying.
I a ssume t he purpo se of s uch agonizing r eapprai s al and signific ant
reor ganizat io n is t o bet ter serve the people of Ke nt ucky t hrough appr opr iate
educational activitie s of the Univer sity ' s Extension arm- - t o make more
r eadily an d effe ctively available the knowledge re s ources of t his great
institution to the p eop l e of the Commonwealth.

I f thi s be true, t he ult imate

test then of the new pattern of oper a t i on will be gauged by its s ucce s s in
a cca npli shing thi s purpos e .

A changed hierachy of admi nist r at i ve re sponsi-

bilitie s, new l et terhead a nd t i t les , new budgeting p r oce dur es , new bureaucratic a r r angeme nts for progrmn decisions and implement ation, new driving
pat t er ns and ge ographic p r erogat i ve s wi l l amoun t t o naught unle s s i n f act
this ce ntral purpo se i s serve d.

As each of you wel l app re ci at es , the ultimat e

succe s s will be determined not by central admi ni st r a t i on ; official decree,
or l earned pronouncement.

Rat her it wi.Ll, be det ermined as each of you--

regardl e s s of title ur resp on sibility--refle cts a consc ient i ous and
profe s si onal canmitment to the idea of more comp l ete ly fulfilling the
educational commi tme nt of thi s Land-Grant instit ution.

You , above al l and

in spit e of all else, \'Till determine t he ultim.ate viability of t hi s innovative
effort t o mor e ade Quately fulfill thi s re sp onsibility.

My judgment would

say t ha t t he cour se on whi ch you have embarked i s timely, s i gni f i cant ,
wl.,rthHhile--and I wi sh you welL
Six Current Phe nomena
NOvJ to t he se cond dimensi on of my assi gne d topic,

of Soci et y . 11
treatment.

If

The Mai n Di rections

'I'Lme obviously does not permit a fully ccmprehensive or exhaustive

vmat I have ele cted to do i s t o touch on selected phenomena of

�- 6t
h
econ
t
empo
r
a
rys
c
en
e,vh
i
chs
e
em t
oh
av
er
e
l
e
v
a
n
c
et
.ot
h
i
sp
a
r
t
i
c
u
l
a
rg
ruup
andC
u
n
f
e
r
e
n
c
e
, and c
i
t
eex
amp
l
e
swh
i
ch h
o
p
e
f
u
l
l
yw
i
l
lb
ea
p
p
r
o
p
r
i
a
t
et
o
you
ri
n
t
e
r
e
s
t
s
.
Af
i
r
s
tph
enom
enon wh
i
ch h
a
sv
i
t
a
ls
i
g
n
i
f
i
c
a
n
c
ef
o
ra
l
lcon
c
e
rn
edw
i
t
h
e
d
u
c
a
t
i
o
ni
st
h
emo
s
t e
x
p
l
o
s
i
v
en
a
t
i
o
n
a
lr
e
c
o
g
n
i
t
i
o
no
fandcomm
i
tm
en
tt
o
t
h
ec
o
n
c
e
p
to
fl
i
f
e
l
o
n
gl
e
a
r
n
i
n
g
,t
ot
h
en
o
t
i
o
nt
h
a
te
d
u
c
a
t
i
o
ni
sa c
o
n
t
i
n
u
i
n
g
andun
end
ing p
r
o
c
e
s
sn
o
tc
o
n
f
i
n
e
dt
ot
h
ec
l
a
s
s
r
o
omn
o
rr
e
s
t
r
i
c
t
e
db
yag
eo
r
e ~erience.

I
n
s
t
i
t
u
t
i
o
n
so
fh
i
g
h
e
re
d
u
c
a
t
i
o
nt
h
r
o
u
g
h
o
u
tt
h
ec
o
u
n
t
r
yf
rom

t
h
el
a
r
g
e
s
tandmo
s
t s
o
p
h
i
s
t
i
c
a
t
e
du
n
i
v
e
r
s
i
t
yt
ot
h
esm
a
l
l
e
s
tl
i
b
e
r
a
la
r
t
s
s
c
h
a
u
lo
r co
rmnun
i
ty c
o
l
l
e
g
e
,b
et
h
e
yp
r
i
v
a
t
eo
rp
u
b
l
i
c
,a
r
ee
n
g
r
o
s
s
e
di
na
v
a
s
tr
e
d
e
f
i
n
i
t
i
o
no
ft
.h
eir e
d
u
c
a
t
i
o
n
a
lr
o
l
e
. '
I
'
i
t
l
eI o
ft
h
eH
igh
e
rE
d
u
c
a
t
i
o
n
A
c
to
f1
9
6
5i
sb
u
t on
ee
v
i
d
e
n
c
eo
fn
a
t
i
o
n
a
l comm
i
tm
en
tt
ot
h
i
si
d
e
a
.
I
na
l
lo
ft
h
i
s
,C
o
o
p
e
r
a
t
i
v
eE
x
t
e
n
s
i
o
nS
e
r
v
i
c
e
sa
r
ed
e
e
p
l
yi
n
v
o
l
v
e
d
.
U
n
f
o
r
t
u
n
a
t
e
l
y
,E
x
t
e
n
s
i
o
n
i
sr
e
s
p
o
n
s
et
ut
h
i
sp
o
i
n
ts
e
em
sg
e
n
e
r
a
l
l
yd
e
f
e
n
s
i
v
e
i
nn
a
t
u
r
e andl
e
s
st
h
a
na
d
e
q
u
a
t
et
om
a
i
n
t
a
i
no
rp
r
o
c
u
r
eap
o
s
i
t
i
o
no
fl
e
a
d
e
r
s
h
i
pi
nt
h
i
se
d
u
c
a
t
i
o
n
a
ls
u
r
g
e
. Th
et
r
a
d
i
t
i
o
n
a
ls
t
r
e
n
g
t
ho
fa
g
r
i
c
u
l
t
u
r
a
l
e
x
t
e
n
s
i
o
nwo
rk
;
:
r
it
hs
t
a
t
eau
tonomyanda g
enu
in
e comm
i
tm
en
tt
ot
h
es
o
l
u
t
i
o
n
o
fl
o
c
a
lp
rob
l
em
sh
a
sm
ad
e i
tv
i
r
t
u
a
l
l
yim
p
o
s
s
i
b
l
ef
o
rE
x
t
e
n
s
i
o
nl
e
a
d
e
r
s
t
or
e
a
c
ha n
a
t
i
o
n
a
l con
c
en
su
s
. D
i
v
e
r
g
e
n
ti
n
s
t
i
t
u
t
i
o
n
a
la
r
r
ang
em
en
t
s and
a
s
p
i
r
a
t
i
o
n
sh
av
ep
rodu
c
ed i
n
d
i
v
i
d
u
a
lr
e
s
p
o
n
s
e
ss
t
a
t
eby s
t
a
t
evn
l
i
ch r
e
s
u
l
t
i
nev
enmo
r
e d
i
v
e
r
g
e
n
ts
t
r
u
c
t
u
r
a
lp
a
t
t
e
r
n
s andp
rog
r
am d
i
r
e
c
t
i
o
n
s
,r
e
p
r
e
s
e
n
t
i
n
g
a
ton
c
eas
t
r
e
n
g
t
hi
nv
a
r
i
a
t
i
o
nande
x
p
e
r
im
e
n
t
a
t
i
o
n
, and a w
eakn
ess i
nl
a
c
k
o
fc
o
h
e
s
i
v
en
a
t
i
o
n
a
la
c
t
i
o
n
.
I
ns
u
r
v
e
y
i
ng t
h
eE
x
t
e
n
s
i
o
ns
c
e
n
e
, on
ec
anc
i
t
em
any e
x
c
e
l
l
e
n
tn
ewp
rog
r
am
s
emph
a
s
i
z
ingm
an
ag
em
en
t andm
a
r
k
e
t
i
n
gi
na
g
r
i
c
u
l
t
u
r
e
,\
'
lO
rkw
i
t
h Low
-dn
com
e
fllinilie ~

c
a
r
e
e
rp
r
o
j
e
c
t
sf
o
ry
o
u
t
h
, a con
c
e
rnf
o
rcomnun
i
tyd
ev
e
lopm
en
t and

�- 7pU
b
lic a
ff
a
i
r
s
. I
nmo
s
t i
n
s
t
a
n
c
e
s, how
ev
e
r,su
chef
f
o
r
tsh
av
e been e
s
s
e
n
t
i
a
l
l
y
r
e
fo
rm
u
l
a
tions o
f su
b
jec
tn
a
tte
rr
a
t
h
e
rt
h
a
ncomp
reh
en
siv
e innov
a
ti
o
n
so
fan
i.
'Js
t
i
t
l
l
t
i
o
n
a
ln
at
u
r
e
.

~ t en ion

h
as no
t c ~an

ed

a
smucha
sI
r
v
i
n
go
r pe
r
h
aps

st
h
et
im
es wou
ldse
emt
od
em
a
nd
.
as m
u
c
ha
n
i
z
a
t
i
ona
l
ly
,t
o
o
,E
x
ten
s
i
on l
e
a
d
e
rsa
r
es
trug
gl
i
n
gwi
t
hch
ang
e
.
O
rga
sev
e
ryw
he
r
ea
rereco
gn
i
z
i
ngth
ed
is
f
u
n
c
t
i
o
na
ln
a
tu
re o
fol
d
E
x
tens
ionlead
er
p
o
li
ti
c
a
l andg
eog
r
aph
ic bound
arie
s and a
r
eexp
e
rl
i
n
en
ti
n
gw
it
har
e
aa
r
r
a
ng
e
m
en
ts
,u
sua
l
l
y no
t socon~re

en i

e

a
sth
a
ti
nK
en
tu
cky
. B
u
t wh
ile t
h
el
i
nes

e
d
rawnandt
h
eu
n
i
t
s com
b
in
ed
. us
u
a
l
l
yt
h
ech
ang
eh
asn
o
tb
e
en comp
l
e
t
e
.
a
re r
C
0U
l1
tyof
f
ic
e
srem
a
i
n
,p
r
og
ram
s pe
r
s
i
s
t
,an
dt
h
eo
l
dp
a
tte
r
ni
n
e
v
i
t
a
b
l
y
p
r
o
t
r
u
d
es t
h
r
o
u
ghthe n
ew ov
e
r
lay
.
A
t t
h
eun
iv
e
rs
i
t
yl
e
v
e
l, m
o
s
t L
an
d
-G
ran
t in
s
t
i
t
u
t
i
on
sa
r
e con
sid
e
ri
n
g
i
n
s
t
i
t
u
t
i
on
a
l ch
a
ng
e
s to m
ak
et
h
eto
t
a
lr
e
so
u
r
ces o
fth
e un
i
v
e
r
s
i
t
y
mor
e
read
il
yav
ai
lab
l
et
ot
h
ep
eopleo
ft
h
es
t
a
t
e
. Am
o
n
go
th
e
rt
h
i
n
gs
,t
h
e
~arr i a e

o
fC
oope
ra
ti
v
eE
x
t
e
n
sion w
it
hG
en
e
ra
lo
r Un
iv
er
s
i
t
y Ext
e
n
s
ion

s
y
s
t
e
m
sa
t a nw
nbe
ro
fi
n
s
t
i
t
u
t
i
o
n
sre
p
r
e
s
e
n
t
sr
e
c
o
g
n
i
t
i
o
no
ft
h
efac
tt
h
a
t
th
e re
sou
r
c
e
so
fth
eC
o
lleg
eo
fA
g
r
i
c
u
l
t
u
r
e
, ev
enw
i
th p
e
r
i
p
h
e
r
a
llir~a

e

t
oo
t
h
e
ru
n
i
t
so
ft
h
eUn
iv
e
rs
i
t
y
,a
re in
ad
e
qua
t
et
ome
e
tm
od
e
rn n
eed
s o
fev
en
tra
d
i
t
i
o
n
a
l au
d
ien
c
e
s. P
r
o
b
l
ems o
f comme
rc
ia
l ag
ricu
ltu
re
,o
ffa
rmandru
ra
l
peo
p
l
e
, and o
fr
u
r
a
lc o

~l niti e ,

c
a
nno
tb
e adequ
a
t
e
lycon
f
r
o
n
t
e
dw
i
t
hou
tt
h
e

a
d
d
i
t
ion
a
lr
e
sou
r
c
es o
fknow
ledge
-b
as
e
dd
i
sc
i
p
l
i
n
e
si
nh
ea
lth
,th
es
o
c
i
a
l
sc
i
e
n
ces
, ed
u
c
a
t
ion
, bu
sin
e
ss am
n
i
n
i
s
t
r
a
t
i
o
n
, law
. C
lien
te
le beyondt
h
e
t
r
a
d
i
t
i
o
n
a
l
,and i
ni
n
t
e
r
e
s
ta
r
e
a
s en
com
pas
s
ingt
h
eco
mpe
t
e
n
c
eo
ft
h
et
o
ta
l
U
ni
v
e
r
si
t
y
, compound the s
t
a
g
g
e
ring d
imen
sion
so
fth
etask
,
T
hus
,i
nth
is a
lmos
tove
r
-vh
e
l
rn
i
.ng con
r
rn
itm
e
n
ttocon
t
i
nu
ing l
i
f
e
l
o
n
g
edu
cat
i
o
n wnich\
v
eo
bs
e
r
v
einAme
r
i
c
a
ns
o
c
i
e
ty
,t
h
e
r
eis e
x
c
i
t
i
n
gp
rom
is
e
f
o
rtho
se p
r
o
f
e
s
s
i
o
n
a
lly committ
e
dtoedu
ca
t
i
on
, bu
t af
r
i
gh
t
e
n
i
n
gth
r
ea
t
f
o
rt
h
o
s
ee
n
t
r
appedi
ne
x
is
t
i
n
gpa
t
t
e
r
n
s
.

�- 8Th
es
e
c
0
l
:
2
dph
enom
enonb
e
com
ing i
n
c
r
e
a
s
i
n
g
l
ya
p
p
a
r
e
n
ti
st
h
a
tw
ea
r
ei
n
d
e
e
d
anu
r
b
a
n
i
z
i
n
gs
o
c
i
e
t
y
. B
e
c
au
s
et
h
i
si
sg
e
n
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e
m
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c
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e
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ti
s
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e Un
i
v
e
rs
i
t
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f Ch
ic
ago
,

h
as c
i
t
edei
g
h
t issu
es a
sexw
np
les o
ft
h
er
u
r
a
llag
. Ve
r
yb
rie
f
lythes
ear
e
as f
'oLLows
:

L

T
h
e supp
r
ess
i
on o
fm
i
n
o
r
i
t
yg
rou
ps
. Ru
ra
lAm
e
r
i
c
ah
a
sal
o
n
g
h
i
s
t
o
r
yo
fk
eep
i
n
gt
h
edoo
ro
foppo
r
t
u
n
i
t
yc
l
o
s
e
dt
oN
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ro
es
oo
t
he
rm
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ri
t
yg
rou
ps
. A
cc
o
r
d
i
n
g
l
y
,t
h
ec
i
t
i
e
sh
av
e
and t
o
ff
e
redt
h
eo
n
l
yfa
c
i
l
em
o
b
ilit
ych
a
nn
e
ls f
o
rt
h
e
s
epeo
p
l
e
.

2.
	P
ro
l
i
f
e
ra
t
i
o
no
fso
ci
a
ls
e
c
u
r
i
t
y
. N
at
i
o
n
a
lp
rog
r
amsa
r
e

expand
ingt
om
ee
t t
h
en
e
ed
so
ftho
s
eund
e
rs
choo
l
edand und
e
r
t
r
a
i
n
e
d
,l
a
r
g
e
l
ya
sa r
e
s
u
l
to
fin
ad
e
quac
i
es i
nr
u
r
a
l ~eri ca.

3.
	 Cop
ing w
i
t
hp
o
v
e
r
t
y• A
l
though h
r
i
c
ea
sm
anyfa
rm a
snon
f
a
rm
r
e
s
i
d
e
n
tsa
r
ep
o
o
r
,t
h
el
e
a
d
e
r
s
h
i
pfo
r publi
ca
ttac
k
s on
as com
ela
r
ge
l
yf
r
omu
rbanc
en
t
e
r
s
.
pov
e
r
ty h

4
.
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rva
l
u
a
t
i
o
no
fm
a
t
eria
lt
h
ing
s. T
h
ere
c
o
rd o
fru
ra
l
d
ev
e
lopme
n
temph
a
ses s
t
r
o
n
g
l
ysu
gg
es
t
st
h
a
tr
u
r
a
lp
eop
l
e ov
e
r
v
a
lu
em
a
t
e
r
i
a
lt
h
i
n
g
s andund
e
rv
a
lue hmn
ana
b
i
l
i
t
i
e
sand
a
s
p
i
r
a
t
i
ons
.

5.
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e
s
tm
en
ti
ns
c
hoo
ling
. A
cc
o
r
d
i
n
gt
onum
e
rous s
tU
d
i
e
s
,r
u
ra
l
r
e
s
i
d
e
n
t
sh
av
e beenfa
rl
e
ss w
il
l
ingt
od
ev
e
lo
p sa
t
i
s
f
ac
t
o
r
y
s
choo
lsys
t
e
m
s t
h
anh
av
et
h
e
i
ru
r
b
a
n co
unt
e
rpa
r
ts
.

6
.
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igh
e
re
d
u
c
a
t
i
o
n
. A
l
though t
h
el
a
n
d
g
r
a
n
tsy
s
t
emh
a
sa
c
h
i
e
v
ed
n
o
t
a
b
le suc
c
es
s
,t
h
i
si
sow
ingmo
r
et
oi
n
n
o
v
a
t
i
o
na
tthe F
ed
e
r
a
l
l
e
v
e
lth
a
ntosu
pport a
t th
eS
t
a
t
ele
v
e
l
. F
ew
,i
f
any
,S
t
a
te
l
e
g
i
s
l
at
u
r
e
sp
rov
id
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r
et
h
an t
h
em
i
n
im
a
l su
pport n
eed
edfo
rt
h
e
m
a
in
t
enan
c
e and g
row
th o
fth
e
ir S
t
a
tec
o
l
l
e
g
es anduni
v
e
r
s
i
t
i
e
s
,

�- 10-

7.
	 Prog
ress
i
v
e_
t
a
x
a
t
i
o
n
. A
sS
ch
u
l
t
zpoi
n
t
sou
t,thetask o
f
imp
rov
i
n
gou
r sy
s
t
emo
fp
r
o
gr
e
s
si
v
etax
at
i
o
nf
a
l
l
so
n cong
re
s
s
r
omu
r
ban ce
n
t
e
r
swi
t
hfa
rm
-o
r
i
en
ted congr
e
s
sm
engen
e
r
a
l
l
y
m
en f
oppo
sedt
osu
c
himp
rov
em
en
ts
. Th
el
o
o
phol
e
si
nth
etax s
tr
u
c
tu
re
pr
o
t
e
c
tlan
do
lvn
e
rs
, andthe
r
e al
s
ois m
u
chev
ide
n
c
et
h
a
tS
ta
te
and l
o
c
a
lt
a
x
e
stak
e ala
r
g
e
r sh
a
reo
fthei
n
c
o
m
e o
ft
h
e poo
r
t
h
an o
f the r
i
ch
.

8
.
	 Im
p
r
o
v
i
n
gt
h
ee
conom
iclo
to
fpoo
rp
eo
p
l
e
. M
in
imum wag
e
s,h
igh
p
ri
c
esu
ppo
rt
s
, con
tr
o
l
sove
rag
r
i
c
u
ltu
r
a
lp
r
oduc
t
i
on
, andthe
a
lloc
a
tio
no
fF
ede
r
a
lsub
sid
ie
s tof
a
r
me
r
s
a
l
lhav
e areg
r
e
ss
i
v
e
f
e
c
t upont
h
ee
conom
i
c\
-Te
ll-b
e
ing o
ft
h
e poo
r
.
ef
A
l
lw
ho a
r
eco
mmittedt
ot
h
eb
e
t
t
e
rm
en
to
f ag
ricu
l
tu
ra
lan
dru
ra
l America
mu
s
t s
h
a
r
et
h
erespon
s
i
bi
l
i
tyfo
r su
chla
g
. Be
t
t
e
rla
t
et
h
an no
ta
ta
ll
,
suchp
r
o
b
l
em
sa
r
e be
ingrecogn
iz
ed and a
c
tion p
rog
ram
sm
oun
tedtor
e
g
r
ess p
rio
r
e
r
r
o
r
s
. Ad
i
s
t
u
r
b
i
n
g~

e tion

r
evo
l
v
e
sar
o
undth
e que
s
t
i
o
no
fl
e
ad
e
rsh
ip

a
nd r
e
spon
s
i
b
i
l
it
y
, how
e
v
e
r, f
o
rt
h
o
s
et
r
ad
i
t
i
o
n
a
l
l
y andapprop
ri
a
te
l
y
i
d
e
n
t
i
f
i
e
dw
it
hth
er
u
r
a
ls
c
en
e
,i
n
c
l
u
d
i
n
gC
o
ll
e
g
e
so
fA
g
r
i
c
u
l
t
u
r
e
,t
e
n
dn
o
t
t
ob
e inth
efo
re
fro
n
t int
h
ec
u
r
r
e
n
tt
i
d
e
. A
s som
eh
av
e obse
r
v
ed
, wh
il
e
r
u
r
a
l co
mmun
i
t
ies an
dag
ri
c
u
lt
u
ra
ld
ev
elo
pm
en
t m
ad
e po
ss
i
bl
eth
etr
a
n
s
f
o
rm
a
ti
o
n
o
f kn
e
r
i
ca i
n
t
oanu
r
;b
an
iz
edi
n
dus
tr
i
a
l so
ci
e
t
y
,i
t m
aynowb
et
h
et
u
r
nfo
r
u
r
b
anAmer
i
c
at
otr
a
nsfo
rmr
u
r
a
lAme
ri
c
aan
dm
ak
ei
tanin
t
e
g
r
a
lpa
rt o
ft
h
e
con
t
em
po
ra
ry s
c
en
e
.
u
r
th ph
enom
enonI sh
a
l
ll
a
b
e
l
,o
rg
a
n
iza
t
i
o
n
a
lan
di
n
s
t
i
t
u
t
i
on
a
l
T
h
efo
pr
o
li
f
e
r
a
t
i
o
nandch
a
o
s. T
h
is ph
enom
e
nonisp
erh
apsb
e
st i
l
l
u
s
tra
t
edbyth
e
l
ehav
ep
r
o
b
l
em
sbu
t un
iv
e
rs
i
t
i
e
sh
a
v
ed
epa
r
tm
en
ts
." P
r
o
b
lem
so
f
c
liche
; "Peop
t
h
econ
tem
po
ra
r
ys
c
e
n
ea
re u
su
a
l
l
yg
en
er
a
l andi
n
te
r
dep
end
en
ti
nn
a
tu
r
e.

�- 11 -

So
l
u
t
i
o
n
sd
e
s
ignedt
om
e
e
t t
h
e
s
eprob
lem
s
,how
ev
e
r,a
r
eu
s
u
a
l
l
ys
p
e
c
i
f
i
c and
un
r
el
a
t
ed. Toi
l
l
u
s
t
r
a
t
e
,p
robl
em
so
fr
u
r
a
lhous
i
nga
t on
c
e inv
o
l
v
eissu
es
o
fe
co
nom
i
c
s
,h
e
a
lth
, con
s
t
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u
c
tion d
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ta
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l, po
li
ti
c
a
lrespons
i
b
i
l
i
ty
,and
so
c
i
o
l
o
gy. R
espon
s
ib
ilities
, how
e
v
e
r, a
ref
r
agm
en
tedandde
c
en
t
r
a
l
i
z
edi
n
p
r
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a
te andpub
li
cfi
n
a
n
ci
a
li
n
s
t
i
t
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t
i
o
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s,gov
ernm
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t
a
l ag
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e
sand depa
r
tm
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t
s
, and mu
l
ti
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l
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r
r
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r
sity d
epa
rtm
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tsa
s wel
l
a
sp
r
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t
eindu
s
tr
y
. \
'Th
e
re
do
e
st
h
em
ech
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ismex
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t fo
rb
ring
ingt
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e
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rd
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eresou
r
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e
s
w
i
th t
h
em
u
l
t
ip
l
i
c
i
t
yo
fa
c
tion ag
en
c
i
e
st
om
ak
e a con
c
er
t edim
pac
t upon
i
n
a
d
equ
a
t
eru
ra
lhous
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ng
. Yo
uc
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t
emo
r
e p
o
i
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l
l
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s
t
r
at
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on
sthanI
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fthef
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r
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t
i
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f su
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s
c
on
tinu
ity i
nt
h
en
a
t
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r
eo
f prob
l
em
sand
so
lu
tion
s.
Two w
e
ek
s agoI m
e
tw
it
ha g
roup o
flead
e
r
so
fthe app
leindu
s
t
ry
. T
he
i
r
s
in
g
l
econc
e
rn w
a
stotrytob
ringo
rd
e
rou
to
fthe c
h
aoti
cor
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a
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tio
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it
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ht
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ey foundt

~n el e

wi
t
hg
re
a
tn
um
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r
so
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mm
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rk
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ting

c
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p
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yg
roup
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mmi
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s
and
a
tt
h
e st
a
te
, re
g
i
on
a
l
, and n
a
t
i
o
n
a
ll
e
v
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l
s
;
/
t
h
es
t
r
a
i
ned r
e
l
a
t
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h
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p
s
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e
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r
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t
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r
s
. A
s onef
a
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rme
r
ri
b
e
r
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t
ed
, "Ev
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r
yt
im
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b
lem
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rs
i
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yrecomm
end
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a
tH
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c
omme
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.W
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p andw
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r
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ft
h
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nw
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r
e be
fo
re
.
"
Int
h
ev
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s
tknow
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sou
rces o
f OUT uni
v
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r
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ific
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f know
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hc
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i
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f
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lycop
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ou
l
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it t
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tm
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f
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e po
litic
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o
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c i
n
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e
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ra
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r
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einc
reas
ing
ly d
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s
flU
l
c
tio
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al i
ncon
t
em
po
rar
y

�- 12n
l
es
sou
ri
n
t
e
l
l
e
c
t
u
a
lr
e
sou
r
ces ar
ed
i
r
e
c
t
edt
o
so
c
ie
ty
. U
n
til andu
p
ro
bl
e
m
ssuchasth
e
s
e
, thec
h
r
o
n
i
ci
n
e
q
u
i
t
i
e
so
fag
ricu
l
tu
ra
l andr
u
r
a
l
Am
erL
ca w
f
.L
l
.p
e
r
s
i
s
t
.
An
ex
tph
enom
enon t
owh
ich w
ew
i
ll t
u
r
nou
ra
t
t
e
n
t
i
o
nb
r
i
e
f
l
yis t
h
a
t
o
ft
h
ech
ang
ing n
a
t
u
r
e and r
o
l
eo
fag
ri
c
u
l
tu
r
ei
nou
ru
r
ba
n
i
z
i
n
gso
c
ie
ty
.
I
'
l
l
no
tb
e
l
a
b
o
rt
h
i
spo
i
n
ts
i
n
c
em
any o
f you a
r
ee
x
p
e
r
t on t
h
i
st
o
p
i
c
.
C
o
lleg
es o
f A
gr
i
c
u
l
t
u
r
ee

e r~

ere

ar
eeng
a
gedi
nex
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r
c
i
ses d
es
i
gn
ed t
o

an
tic
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p
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t
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eag
ric
u
l
tu
ra
lp
a
t
t
e
r
no
fa d
e
c
ad
eo
r twoi
nt
h
ef
u
t
u
x
e
. Wh
i
le
w
erecog
n
iz
etha
tth
e ch
an
g
es o
ft
h
e
s
en
ex
td
ec
a
d
es w
i
ll b
ed
rm
n
a
t
i
ci
n
de
e
d
,
i
t
wou
ld seemapp
ro
p
r
ia
tet
or
em
indou
r
se
l
v
es t
h
a
tp
r
o
b
a
b
l
y ou
rp
r
o
je
c
t
i
o
n
s
ar
eco
ns
e
r
v
a
t
i
ve•
i
ch
ig
an s
t
a
t
eU
n
i
v
e
r
s
i
t
y
'
sC
o
l
leg
eo
fAg
r
i
c
u
l
t
u
r
eh
a
sb
een
.
F
o
r ex
am
p
le
,M
s
ed i
n"P
ro
je
c
t t80
," a p
r
o
jec
t
i
o
no
fl
'
i
ich
iganag
ri
c
u
ltu
r
et
oth
e ye
a
r
en
g
ros
1980
. Am
o
n
gt
h
ep
ro
jec
t
i
o
n
si
sa dow
TIw
ar
dt
r
e
n
di
nd
a
i
r
ycownum
b
e
rs
. I
n
v
is
it
i
n
g\
'
i
i
t
han E
x
t
en
si
o
nd
air
y
m
an r
e
c
en
t
l
y
,h
ei
n
d
i
c
a
t
edt
h
a
tif d
a
iryCO\
'TS
con
tinu
et
od
e
c
l
i
n
ei
nt
h
en
e
x
t th
r
e
e yea
r
sa
tth
es
amera
t
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sla
s
ty
e
a
r
.
th
ec
own
um
b
e
rf
i
gu
r
epr
o
j
e
c
t
e
dfo
r 1980w
i
l
la
c
tu
a
ll
ybereach
edby 1970
.
O
ne c
o
u
l
dq
u
e
s
t
i
o
na
l
s
o wh
e
th
e
ro
r no
tw
e a
reim
ag
i
n
a
t
i
v
e enoughi
nou
r
t
h
o
u
gh
tsr
e
g
a
rd
ingt
h
ef
u
tu
re
. Us
u
a
l
l
y ag
ri
c
ul
t
u
ra
lp
r
o
j
e
c
t
i
o
n
st
e
nd t
od
ea
l
o
n
l
yI
'
l
i
t
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u
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l
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t
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t
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a
n
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t
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e chan
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nt
r
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lcommod
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s o
r
en
t
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r
p
ri
s
e
s
, ye
tt
h
e
r
ec
anb
e noassu
ranc
et
h
a
t su
chw
i
ll p
r
ev
a
i
l
. A
ga
i
n
u
s
i
n
gt
h
ed
a
i
r
yi
n
d
u
s
t
r
ya
s ane

a ~l e ,

th
e
rei
sm
u
ch e
v
i
d
enc
et
osugg
es
t

t
h
a
tt
h
ed
airy cow m
igh
tb
e
com
e econom
ic
a
l
l
y ob
sol
e
t
ebythey
e
a
r2
.000
.
I
fsu
ch shou
ld o
c
cu
r, r
a
t
he
rm
a
jo
r ad
ju
stm
en
tsw
i
l
lb
en
ec
ess
a
r
yi
nA
rn
e
r
i
can
f
a
rm
ing
.

�- 13 Projections of farmer nwribers consistently indicate a downward trend.
In one state, for example, where 93,000 farmers were reported in the 1965
census of agriculture, the projection is that only 40,000 will be farming
in 1980.

I am sure you have similar projections for Kentucky.

A pertinent question then for those of us concerned with agricultural
education is "Hho':Till be the 40,000 farmers actually farming fourteen years
hence?

Is there any way in whi ch they can be identified now so that

educational programs can be designed whi ch will be of maximum benefit to
them?"

Conversely, of course, we must be concerned educationally with those

now farming or who have intentions to farm who will not be in this 40,000
group a decade and a half from now.
But to the point of the "40,000 farmers," we do knoH certain things.
For example, it s eems fair to assume that most of the 40,000 are already
farming and will simply be fourteen years older and fourteen years more
experi enced in 1980.

The significant point from our standpoint is

Wha t

II

educational influences will be reflected in their farming operations and
ot he r aspects of their lives?"
Beyond this, we know that of the members of this 1980 group, those
not now farming are likely to be sons of farmers "rho are farming at present.
This suggests a doub Le-sbar-r-eLed concern educationally.

First, studies

consistently indicate that farm parents tend to attach less importance to
education for their youngsters than do non-farm parents.

This seems to be

particularly true if the farm sons have intentions to farm.

Secondly, studies

again consistently show that boys who plan to farm feel that education beyond
high school is relatively unimportant and have lower educational aspirations
than do farm boys with other occupational plans.
an obvious challenge.

This duo-situation presents

�-14Look
ing nowt
oe
d
u
c
a
t
i
o
n
a
lp
rog
r
am
sf
o
rt
h
i
s"1980f
a
rm
e
r
"g
roup
,I
wou
ld s
u
g
g
e
s
te
d
u
c
a
t
i
o
n
a
lp
rog
r
am
so
r
i
e
n
t
e
dt
oa
tl
e
a
s
tt
h
r
e
es
i
g
n
i
f
i
c
a
n
t
f
a
rm
e
rr
o
l
e
s•
F
i
r
s
t
, mo
s
t o
b
v
i
o
u
s
l
y
,i
st
h
er
o
l
ea
sf
a
rmo
p
e
r
a
t
o
r
. Con
t
inu
ing p
r
o
g
r
e
s
s
i
n.tec

nolo~

w
i
l
lr
e
q
u
i
r
eim
a
g
i
n
a
t
i
v
ee
d
u
c
a
t
i
o
n
a
lp
rog
r
am
st
oa
c
comp
l
i
sh

a
p
p
l
i
c
a
t
i
o
ni
ncomm
e
r
c
i
a
lf
a
rm
inge
n
t
e
r
p
r
i
s
e
s
. L
a
rg
es
c
a
l
e
,h
i
g
h
l
ys
p
e
c
i
a
l
i
z
e
d
en
t
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rp
r
i
s
e
se
i
th
e
ra
sa t
o
t
a
lf
'a
r
rnc
p
e
r
a
t
i
ono
ra
s ap
a
r
to
fa l
a
r
g
e
rfa
rm

u
n
i
ts
u
g
g
e
s
tt
h
en
e
ed f
o
rs
p
e
c
i
a
l
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dt
r
a
i
n
i
n
gb
o
t
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o
rt
h
ef
a
rmo
p
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r
a
t
o
r
andf
o
rf
a
rmwo
rk
e
r
s
. Th
ep
a
t
t
e
r
na
l
r
e
a
d
ye
v
i
d
e
n
ti
nsom
el
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g
ef
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n
t
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p
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s
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swou
ld s
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s
tt
h
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ed f
o
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e
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l
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e
r
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r
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s
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h
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r
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i
s
t
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co
fb
u
s
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s
s and i
n
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u
s
t
r
y
. As
e
condc
r
i
t
i
c
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l
e
d
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c
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t
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o
n
a
ln
e
ed o
ff
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r
s
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fc
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r
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e
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sf
o
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ag
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t t
r
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i
n
i
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g
.
I
ti
sa
p
p
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r
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n
tt
h
a
tt
h
e1980 f
a
rm
e
r,
,
,
illb
eas
k
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l
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dm
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r d
e
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gw
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f
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rma
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s
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an
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, h
a
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r
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t
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t
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er
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a
t
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yo
fv
a
r
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se
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r
p
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, comb
in
.
inganda
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j
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o
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ag
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p
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t
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.
\
,
·
J
b
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l
ei
t
m
ay
-n
o
t
b
ep
r
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p
e
rt
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h
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n
ko
ft
i
l
e1980 f
a
rmo
p
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r
a
t
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ra
s a wh
i
.
t
;
ec
o
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l
a
rv
ro
r
-ker
,
p
e
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ap
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r
it
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e
c
k
t
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t
do
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ss
e
emim
p
o
r
t
a
n
tt
oh
av
ei
nm
ind anim
ag
e
o
fa f
a
rmo
p
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r
a
t
o
ri
n1980 a
p
p
r
o
p
r
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t
et
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n
t
e
r
p
r
i
s
eand
o
p
e
r
a
t
i
o
nwh
i
ch w
ill c
h
a
r
a
c
t
e
r
i
z
es
u
c
c
e
s
s
f
u
lcomm
e
r
c
i
a
lf
a
rm
e
r
sa
tt
h
a
tt
im
e
.
Th
eo
p
e
r
a
t
o
ro
fa comp
a
r
ab
l
em
anu
f
a
c
tu
r
ing o
rr
e
t
a
i
l
i
n
go
p
e
r
a
t
i
o
nw
c
,u
ld n
o
t
b
e runn
inga l
a
t
h
eo
rpu
sh
ing a b
room
.
As
e
conds
i
g
n
i
f
i
c
a
n
tr
o
l
et
owh
i
ch e
d
u
c
a
t
i
o
n
a
lp
rog
r
am
s shou
ldb
ed
i
r
e
c
t
e
d
i
st
h
a
to
f connnun
i
tyl
e
a
c
l
e
r
. Th
i
sr
e
l
a
t
e
st
ot
h
ei
n
c
r
e
a
s
i
n
gcon
c
e
rnf
o
rt
h
e
q
u
a
l
i
t
yo
fr
u
r
a
ll
i
f
e
. Wh
en f
a
rm
sa
r
el
o
c
a
t
e
di
np
r
o
x
im
i
t
yt
ou
rb
an and
m
e
t
r
o
p
o
l
i
t
a
n a
r
e
a
s
,lUC
JS
to
ft
h
eadv
an
t
ag
e
so
fanu
r
b
a
n
i
z
i
n
gs
o
c
i
e
t
ya
r
e
e
q
u
a
l
l
ya
v
a
i
l
a
b
l
et
of
a
rmand non
f
a
rmr
e
s
i
d
e
n
t
s
. How
ev
e
r
, wh
en f
a
rm
ing

,
.

�-i
s-

is co
ndu
ctedi
nsp
a
r
s
e
l
ypopu
la
ted
. ev
enp
o
p
u
l
a
t
ion dec
lin
ing a
r
eas as
i
n
e
v
i
t
a
b
l
yi
st
r
u
ei
nm
a
n
y i
n
s
t
a
n
c
e
s
, sp
eci
a
l con
s
i
d
e
r
a
t
i
o
nmus
tb
eg
iv
en
top
rov
id
ingt
h
ee
l
em
en
ts\
.;rh
ich con
s
titut
eth
e "goo
dl
i
f
e
"t
o
d
ay
. Th
is
,
I ams
u
r
e,i
st
r
u
ei
np
a
r
t
so
fK
en
tu
cky andt
h
eSou
th
,j
u
s
ta
si
t
isi
n
m
a
n
y a
r
e
a
so
ft
h
eM
idw
e
s
t, G
r
e
a
tP
l
a
i
n
s
, Sou
th
'
l
ies
tandF
a
rW
e
s
t
.

H
ow c
an

ed
u
c
a
tion
a
l,h
e
a
l
th
, so
c
ia
l
,p
r
o
t
e
c
t
i
v
e
,s
e
r
v
i
c
e
, cu
ltu
ra
l op
p
o
r
t
u
n
i
t
i
es be
ailab
l
e
, adequ
a
t
ei
nbot
hqua
n
t
i
t
yandqu
alit
y
. S
tud
i
e
sv
Toul
dsug
g
e
st
m
a
d
e av
qu
it
ec
u
n
v
i
n
c
i
n
g
l
yt
h
a
tr
u
r
a
lco
mmun
i
t
i
es i
ng
ene
r
a
la
re "
d
i
s
a
dva
n
t
ag
ed
"a
s
r
e
ga
r
d
st
h
es
i
g
n
i
f
i
ca
n
te
lem
en
ts r
e
l
a
t
e
dt
ot
h
e qu
a
lity o
fhum
anl
i
f
e
.F
a
rm
eshou
ldb
es
en
s
i
t
i
v
et
ot
h
i
ss
i
t
u
a
t
i
o
nand equ
ipp
edt
ocop
ew
i
t
hi
t
peo
pl
e
ffec
ti
v
e
ly
.
F
in
a
ll
y
,1w
ou
l
ds
UGge
s
t ed
uca
t
i
ona
lp
rogrm
f
i
s re
l
a
t
e
dt
ot
h
es
i
g
n
i
f
i
c
a
n
t
ro
l
eo
ffa
r
mpeop
l
e as f
a
r
mspok
e
sm
en
. Q
,u
i
t
e app
rop
ri
a
te
lyt
h
e spo
ke
s
m
en
rAm
ericanf
a
r
m
ingshou
ldbe f
a
rm
e
r
s
. A
sthe so
ci
o
-econom
i
c
p
o
l
itic
a
lsc
en
e
fo
co
n
t
i
n
u
e
st
och
an
ge i
nt
h
eu
r
b
a
n
i
z
i
n
gp
r
oc
ess
,sof
a
rmspok
e
sm
enmus
tal
s
o
e
. E
conom
i
c
ch
ang

ro ~

and a
g
r
i
c
u
l
t
u
r
e
'
sp
l
a
c
ew
i
t
h
i
ni
t
,s
h
i
f
t
i
n
gp
o
p
u
l
a
t
i
o
n

an
dl
abo
rf
o
r
c
ep
a
t
t
er
n
s
,rea
ppo
r
t
ionm
ent o
fl
e
g
is
la
t
u
r
e
s
,i
n
t
e
r
r
e
l
a
t
i
o
n
s
h
i
p
s
o
fth
ew
o
rld co
mmun
it
y
-t
h
e
s
eand o
t
h
e
rd
ev
e
lo
pm
en
ts a
l
lh
av
e si
g
n
if
ican
ce
fo
r fa
rmp
eo
pl
e
. P
ro
f
e
s
s
o
rT
. T
N
. S
c
h
u
l
t
zh
as o
b
s
e
r
v
e
d 'CF
o
p
l
e and t
h
e
i
r
a
rmpe
lead
e
r
sa
r
eno
ti
ng
ene
ra
l conv
e
rsan
t w
i
thth
ei
d
eas
,t
h
ep
h
i
l
o
so
ph
i
c
a
lb
a
s
i
s
an
dh
i
s
t
o
r
i
c
a
lp
rocess
e
st
h
a
ta
r
ep
a
r
tandp
a
r
c
e
lo
ft
h
eu
r
b
a
n
i
z
a
t
i
o
nand
in
du
s
t
r
i
a
l
i
z
a
t
i
o
no
f,
;.;rh
i
c
hmod
e
rn a
g
r
i
c
u
l
t
u
r
eis ani
n
t
e
g
r
a
lpa
r
t. Th
es
c
i
e
n
t
i
f
i
c
an
dtechn
o
l
o
g
i
ca
lknow
led
ge und
e
r
l
y
i
ng mod
e
rn ag
r
i
cu
l
t
u
r
e is w
e
l
l un
d
e
r
s
t
o
o
d
by f
a
rmp
eop
le
, bu
tt
h
e ch
anging so
c
i
a
lande
cono
m
i
c f
r
am
ewo
rkis s
till l
a
r
g
e
l
y
int
h
er
e
a
l
mo
fmy
th
." D
r. Jam
es T
. B
onn
en,a
g
r
i
c
u
l
tu
ra
le
co
no
m
i
s
ta
t i
Mch
ig
an
st
a
teU
n
i
v
e
r
s
i
t
y andr
e
ce
n
tm
emb
e
r o
ft
h
eP
re
s
i
d
e
n
t's Coun
c
i
lo
fE
conom
ic

�- 16 Adv isors , has summariz ed the s ituat ion i n this way :

"In my op i ni on, f our

sets of f act s dumi nate any r eal ist ic desc r ipt i on of the scene in ag r icul t ure
t oday :
"1 .

The power struct nre of thi s soc iety ha s bee n tr ansformed and the
p ol i t ical l e ad e r s hip of agr i cult ure has eit her not awakened t o
t hi s f a ct or, trapped by it s own mythologie s i s unable , even
unwill ing . t o adapt or gani zation , poli cie s and tac t i c s to be
ef f ec t i ve in the new p ol i t ic al reality.

" 2.

The commercial ag r i cultural p ower' s t r uct ure ha s r eache d a s tat e
of extreme organizat ional fragmentat ion , a nd it s l eade r shi p i s
so engr ossed in internecine warfare that t he se f ragme nted el ements
of

c o~nercial

agriculture are themselves co ntributing gr eat l y to

ge neral erosi on of the political p ower whi ch together t he y exert .

"3.

The underlying web of interdep endent commer c i al , governmental,
p ol i t i cal and educat i onal organi zations in the s er vice of
ag r i cult ure are chang i ng and no longer a r e a s effective as once
they vler e in i dentifying a nd s olving t he p roblems of rural life .
The or gani za tional system i n a gri culture i s b ecomi ng social ly
d L sf'unc t Lona.l ,

"4.

With f ew excepti ons, i n any direction you look, t here ar e rising
l evel s of co nfli ct, t ens i on , and mount i ng evi de nc e of vmat can
only be described a s a spectacular fai l ure of l eader ship.

The

ge ne rat ion of i ndividual s who now man these organizat ions do not
unde r stand their dependence one upon anot he r , nor do they perceive
the changi ng situati on of t heir s ist er instituti ons well enough
to be able to r elate themsel ves i n a ma nner tha t avoi d s unnece s s ary
conf l ict .

They are t hus led i nto mut ual l y s elf-destr uct i ve

patte r ns of behavior."

�-17D
r. C
.E
. Bi
shopo
fNo
r
th C
a
r
o
l
i
nast
a
t
eUni
v
e
r
s
i
t
y
,n
ewE
x
e
c
u
t
iv
e
D
ir
e
c
t
o
ro
ft
h
eP
r2
s
i
d
e
n
ttsCommi
s
s
i
o
non Ru
r
al P
o
v
e
r
t
y
,h
a
ss
a
i
d
: "M
o
s
t
pu
bl
i
ca
f
f
a
i
rs p
rog
ram
so
ft
h
elan
d
-g
ran
tu
n
i
v
e
rs
i
t
i
es r
e
ma
i
nre
l
a
t
i
ve
l
y
in
e
f
f
ec
tiv
e•
•
.
t
h
eco
ll
e
g
e
so
f ag
ri
c
u
ltu
r
ec
a
ntakeli
tt
l
ep
r
i
d
ei
nth
e m
e
ag
e
r,
i
r
r
e
so
lu
tep
rog
r
am
s wh
i
ch th
ey h
av
e dev
el
o
p
ed•
••
.
To f
a
i
lt
od
ev
e
lo
pp
r
og
r
a
m
s
wh
i
ch an
ti
c
i
p
a
t
ether
e
a
ln
eed
so
fthep
eopl
eist
ound
erm
in
ep
u
b
l
ic con
f
id
en
c
e
i
nt
h
eu
n
iv
e
rs
i
t
i
es
.
"
T
h
ee
x
t
e
n
tt
owh
i
ch such a s
i
t
u
a
tion ex
i
s
tsisi
na s
en
s
eanin
d
ic
tm
en
t
o
fed
u
c
a
t
i
o
nina

ric

lt ~ e

i
nth
ep
a
s
t and an obvi
o
u
sch
a
lleng
etod
ayand

tomo
r
ro
-w
.
T
hef
in
a
l ph
enom
enon w
i
th w
hi
c
hw
e,r
i
ll d
e
al i
st
h
a
twh
i
chI sh
a
ll la
b
e
l
t
h
econ
c
e
rnf
o
rt
h
em
ann
e
ro
f l
i
v
ing o
rth
e qua
l
i
t
yo
flif
e
. Is
en
s
et
h
a
t
mod
e
rnAm
eri
c
an
sa
r
ef
i
ndi
n
gt
h
a
tt
h
eo
l
dco
ncep
to
fs
t
and
a
r
do
fliv
i
n
g
u
s
u
a
l
l
y con
c
ei
v
edi
ntan
g
i
b
l
ean
dm
at
e
r
i
a
l
i
s
t
i
ct
e
rm
si
sno l
o
n
g
e
r ad
eq
u
at
e
t
od
es
c
r
i
b
eo
u
r hum
anasp
ira
tion
s
. In
cr
e
a
s
i
n
g
l
y
,v
ea
r
e con
c
e
rn
e
dw
i
t
ht
h
e
q
u
a
l
i
t
yo
ft
h
el
i
fe~

ic

a
ton
c
e ev
iden
ti
nt
h
ede l

e
a
chin
d
iv
idua
lrnayexp
e
r
i
e
n
c
e
. Su
ch con
c
e
rn is
~e

o
fF
ed
e
ra
lp
r
o
g
r
am
sd
i
r
e
c
t
e
dt
osu
chend
s.

l
l
us
tra
ti
o
n
sw
i
.L
l
,b
e th
r
e
einnumb
e
r.
t
.
I
yi
sth
ep
Y
r
am
id
ing con
c
ernfo
rt
h
eq
u
a
lit
yo
f ou
r envi
ronm
en
t
.
firs
t, i

'
·rea
r
e in
c
r
eas
i
ng
l
yc
o
n
s
c
i
ou
so
fth
ei
n
f
l
u
e
n
c
eo
fenv
ironm
en
t upon th
eq
u
a
lit
y
o
fo
u
rd
a
il
yl
i
v
e
s
,wh
e
th
e
r it be r
e
f
l
ec
tedin p
rog
r
am
so
fu
rb
anr
e
n
e
wa
l
,
h
ous
i
ng dev
e
l
o
pm
e
n
t,h
i
ghw
ayb
e
a
u
t
i
f
i
c
a
t
i
o
n
,a
i
ro
rw
at
e
rp
o
l
l
u
t
i
on
. In
T
h
e Qu
i
e
tC
ri
s
i
s
,S
e
c
r
e
t
a
r
yU
dal
l
o
bse
r
v
es I
tAm
e
r
ic
at
o
d
a
ys
tan
d
s po
is
e
d
OD

ap
inn
a
cle o
f w
e
a
l
t
handpow
e
r. Y
e
tw
el
i
v
ei
na l
a
n
do
fva
n
i
s
h
i
n
gb
e
au
t
y
,

o
fi
n
c
reasi
n
g ug
l
i
n
ess
,o
fs
h
ri
n
k
i
n
gop
en sp
a
c
e
, ando
fanov
e
r
a
ll env
ironm
e
n
t
t
h
a
ti
sd
im
ini
s
h
ed d
ail
ybYp
a
l
lu
ti
o
nandnoi
s
eand b
ligh
t.
It A
sv
re s
ol
v
eon
e

�-1
8p
ro
b
.L
em i
nag
r
i
c
u
l
tu
r
et
h
r
o
u
gh cr
e
a
t
i
o
no
fa n
ev
rp
e
s
t
i
ci
d
eo
r an i
n
du
st
r
y
rou
gh'
:
J
a
s
te d
i
s
p
os
a
l,vetendt
oc
r
e
a
t
eo
th
er
sandw
h
i
.L
ethe ge
n
i
u
so
f
th
Am
e
r
ic
ante
chnolC
i
gy is d
i
r
e
c
t
e
dt
ot
h
ebe
tte
rm
en
to
fl
i
f
efo
r m
an
, Q
u
a
l
i
t
y
i
nt
h
i
sl
i
f
eise
l
u
s
iv
e
.
T
h
er
o
l
eo
ft
h
eU
ni
v
er
s
i
t
yi
nt
.h
eenv
i
ronm
en
t
a
lf
i
e
l
dise
v
o
l
v
i
n
g
.
W
i
th t
h
ed
emon
s
t
ra
t
edexp
eri
e
n
ce and su
c
c
e
s
so
fc
o
l
l
e
g
es o
f ag
ricu
l
t
u
r
ei
n
t
h
eeDv
i
ronm
en
ta
lre
l
a
t
i
onsh
i
ps o
f m
a
l
lw
i
th n
a
t
u
r
a
lr
e
s
o
u
r
ces
,wh
a
to
ppo
r
tun
ities
e
x
i
s
tf
o
rt
h
e
se co
lleg
e
st
ocon
tinu
e an
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Across t he count ry the 4- i-1 Cl ub pr ograrn of Exten sion i s t aking on a ne w
l ook .

Exci t i ng changes in educational opp ortunities, pr oject des i gn , programs

and a ctivities are be i ng initiated.

An amb i t i ou s effort i s b eing made to

generate incre a s ed support nat i onally to dramat ical ly expand t he 4-H program.
As one pers onal ly a nd p r ofessional ly committ ed and gr a t e f ul to 4-H, I regard
t his as highl y desirab l e and I s upport it f ull y , but this does leave unanswered
the quest i on of t he univer sity's total r ole in youth development.

Nowhere in

enab l ing legislati on for Extension, for exampl e , do I find the p r ono uncement,
"Thou shalt conduct a 4- H Program, with pr oj e cts , report forms, blue ribbons,
a nd trip s."

Rather the conce r-n vra s a nd should be for e du cational opp ortunitie s

t o enhance the ve llbe i ng of young pe opl e .

I n no other phase of Extension' s

educat i onal effort ha s it been determined that in order to r e ceive the
educat ional benefi t s of t he uni ve rs i ty, t he cli ent mus t joi n a gr oup , l earn
a pl edge, s i ng a s ong, a t tend a mee t ing , and compl ete a rep or t.

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youth phase of Extension' s educati onal a ctivities have such condit ions been
pres cr ibed .
I woul.d reiterat e t hat I do not wi sh by inference or i n fac t to discredit
at al l the 4-II Club program as it i s or as it wi l l be .

The r e is gr eater

j ust i f i cat i on t oday f or a 4-H type p rogram t ha n ever befor e .

My i nt ent ion

rather i s to emphasiz e t hat ther e are "more I'ray s than one to skin a cat" and
t ha t there are more ways t han the complex organi zat i onal pat t er n of 4-H for
t he kn owledge resour ce s of the univer sit y t o be benefi cial t o young people.
I n t he 1963 Na t i onal Conferenc e on Rura l Youth , ten central i s sue s were
i dentifie d.

These inclu.ded t he ne ed t o ( a ) st r engt hen t he s ch ools ;

(b) i nitiat e and expand r elat ed educational program s s uch as voluntar y
yout h group s , library f'ac i l.Ities, church re s ources, parent educat i on , and t he

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�- 22 Joh n Ga r dne r has c ommented, "The r e n ewa.L of s oc iet i es can g o f'o.rwar-d
only if some one cares .•• Apat h etic me n ac c omp l ish nothing .
i n nothing, change nothing for t he be t ter .
one ~ l east o f all t h emselves . "

Men who b elieve

They renew nothing and heal no

In y our dedicat i on to " helping p eople he lp

themselve s" through education, I wi sh you we l l.

�</text>
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                    <text>Remarks by Russell G. Mawb y
at 1987 Battle Creek Community
Leadership Academy Graduation
Dinner. December 8. 1987

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WP+47

1212
/87

��1987 BATTLE CREEK COMMUNITY LEADERSHIP ACADEMY
Graduation Dinner - December 8, 1987
Four Seasons Banquet Room
Agenda
1.	

Introduction of Dignitaries:
Program Director

2.	

Reading of Congratulation Letters:
Leadership Development Committee

3 .	

Alumni Comments - "A New Beginning":

4.	

Dinner

5.	

Remarks from Co-Sponsors: Dr. Warren Sprick, Chairman of
the Board, Battle Creek Area Chamber of Commerce/Dr. Paul
Ohm, President, Kellogg Community College

6.	

Introduction of Keynote Speaker: Dr. Jack Mawdsley, Program
Director, W.K. Kellogg Foundation

7.	

Keynote Speaker - "Unfinished Business": Dr. Russell Mawby,
Chairman and C.E.O., W.K. Kellogg Foundation

8.	

Presentation of Graduation Certificates: Michael Jackson,
President, Battle Creek Area Chamber of Commerce/Ann
Rosenbaum, Chairperson, Kellogg Community College

9.	

1987 Class Response:

10.

Adjournment:

Edward D. Barlow, Jr.; Academy

Judy Kubik

Edward D. Barlow, Jr.

Jim Hazel, Chairman,

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&#13;
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