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&#13;
Douglas R. Gilbert (b. 1942) is an American photographer from Michigan. He was born in Holland, Michigan and is the son of Russell W. and Carmen (Andree) Gilbert. Gilbert earned a B.A. in social sciences and art at Michigan State University in 1964, an M.S. in photography from the Institute of Design at Illinois Institute of Technology in 1972, and a M.S.W. from Salem State College in 1993. He is married to Barbara (McDonald) Gilbert, and has three daughters, Robyn, Rachel, and Anne. Gilbert took a serious interest in photography at the age of fourteen. In 1963 he joined the staff of Look magazine in New York as the second youngest photojournalist in the magazine's history. As a Look photographer from 1964 to 1966, he photographed folk musician Bob Dylan, the Newport Folk Festival, Simon and Garfunkel, the New York City Financial District, the children and facilities at the Manhattan School for Seriously Disturbed Children. From 1967 to 1969, Gilbert did several shoots, including that of folk singer Janis Ian for Life magazine. After moving to Chicago, Illinois in 1969 to attend the Illinois Institute of Technology, Gilbert conducted notable photo shoots of business and political figure Lenore Romney, and pursued more personal and artistic photography, focusing on urban and rural landscapes in Illinois and Michigan. He then joined the faculty of Wheaton College, where he taught from 1972 to 1982. In 1993, Gilbert graduated from Salem State College, Massachusetts, with a Masters in Social Work, and later pursued a second career as a psychotherapist. Douglas Gilbert died in June 2023. &#13;
&#13;
Throughout his photography career, he pursued both freelance commercial work as well as artistic work. His art photography is characterized by its classic black-and-white format, and features people, places and objects shot great attention and sensitivity. Gilbert's works are held in the permanent collections of the Art Institute of Chicago, the High Museum of Art in Atlanta, The Norton Simon Museum in Pasadena, and the Grand Valley State University Art Galleries, as well as in numerous private and institutional collections.&#13;
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                  <text>&lt;a href="%E2%80%9Dhttps%3A//gvsu.lyrasistechnology.org/repositories/2/resources/783%E2%80%9D"&gt;Douglas R. Gilbert Papers (RHC-183)&lt;/a&gt;</text>
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                <text>Grand Rapids Neighborhood in Winter</text>
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                <text>&lt;a href="https://gvsu.lyrasistechnology.org/repositories/2/resources/783"&gt;Douglas R. Gilbert papers (RHC-183)&lt;/a&gt;</text>
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                <text>1960s</text>
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                    <text>Grand Rapids Pride Fest to celebrate LGBTQ community
BY TY KONELL
LAKERLIFE@LANTHORN.COM

To commemorate June
being LGBT Pride Month,
the annual Grand Rapids
Pride Festival will be held
to honor and celebrate the
greater LGBTQ community.
There will be no fee to enter
the festival Saturday, June 17,
in downtown Grand Rapids.
The event, which will go from
noon to midnight, will feature
a selection of vendors and
booths, as well as music and
live drag performances.
The festival means different things to different people
who attend, although the
event serves the main pur-

r

pose of allowing the LGBTQ
community to express itself
surrounded by people who
appreciate that expression.
"Pride is fundamentally
about honoring and celebrat,ing LGBTQIA+ history while
calling attention to the ongoing and changing needs of
queer and trans people;' said
Marla Wick, assistant director of the Grand Valley State
University Milton E. Ford
LGBT Resource Center.
Wick said pride events are
a place to put explicit attention
on the LGBT community and
the issues its members face.
"Pride always feels like a
party, and for good reason,
but it's simultaneously about

POWER ENT The LGBTQ community encourages one another
to express themselves. COURTESY I EXPERIENCE GRAND RAPIDS

LGBTQIA+ people making themselves visible to the
broader community and
speaking up about ongoing
threats, injustices and accomplishments:' Wick said.
Furthermore, Wick said
visibility aids people in the
community by giving them
an insight into their history
as a community.
. "Pride celebrations are important because they create
both a vibrant link with our
history and a space of visibility and celebration:' Wick said.
"People can come together
and really see the strength and
beauty of this community.''
Members of the LGBT
community regard pride
events as a source of healing
after heartbreaking events.
''.After the Pulse nightclub
shooting in Orlando last year, a
lot of us were afraid to go to gay
clubs and even pride festivals:'
said Tia Danes, a Grand Rapids resident who is planning
to attend the festival. "Coming
into this year, though, I want to
celebrate in memory of the victims of the attack. I feel so honored to be a part of the queer
community and have this huge
family that mourns' and celebrates together:'
Wick said GVSU's presence at the festival is an
important reminder of the
work the university does.

"The LGBT Resource Center has a presence at Grand
Rapids Pride every year, spearheaded by our friends in the
LGBT Alumni Chapter:' Wick
said. "Having GVSU be a visible and supportive ·presence
at Pride upholds our commitment to creating welcoming
and inclusive campuses for students, faculty and staff'
For those who attend
events during Pride Month,
seeing the celebration of
their identities can be an
empowering experience.
"The first parade I went to
was in Buffalo, New York, and
I just remember the thrill of
seeing queer and trans people
being out and gorgeous and
loud;' Wick said. "This is a
powerful thing for a community that is often subject
to tremendous pressure to be
small, quiet and invisible:'
Pride Month events can
also be filled with emotion
for those in attendance.
"Going to Pride for me
is about feeling connected
with my people again, seeing
all of these people unapologetic about who they are
and who they love:' Danes
said. "It's very touching, like,
move you to tears touching:'

GO O·
www.grpride.org/fest
FOR MORE INFORMATION

�</text>
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                <text>DC-09_SGF_LGBTQ_2017-05-06_Lanthorn_Pride-Fest_Newspaper.pdf</text>
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              <elementText elementTextId="880929">
                <text>The Rainbow Resource Center</text>
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            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
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              <elementText elementTextId="880930">
                <text>2017-05-06</text>
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            <name>Title</name>
            <description>A name given to the resource</description>
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                <text>Grand Rapids Pride Fest to celebrate LGBTQ community</text>
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            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="880932">
                <text>Newspaper article summarizing the 2017 Grand Rapids Pride Festival.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="49">
            <name>Subject</name>
            <description>The topic of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="880933">
                <text>Community centers</text>
              </elementText>
              <elementText elementTextId="880934">
                <text>Sexual minorities</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="880935">
                <text>The Rainbow Resource Center</text>
              </elementText>
            </elementTextContainer>
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          <element elementId="47">
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            <description>Information about rights held in and over the resource</description>
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              <elementText elementTextId="880937">
                <text>&lt;a href="http://rightsstatements.org/vocab/InC/1.0/"&gt;In Copyright&lt;/a&gt;</text>
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                <text>Grand Valley State University. University Libraries. Lemmen Library and Archives</text>
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                  <text>The Honors Institute for Young Scientists provided a competitive scholarship to an advanced summer educational program in science and math for high school juniors and seniors in the Grand Rapids, Michigan area. It expanded to include approximately 12 states by 1962. In 1966, Grand Valley State College took over the program, changing its name to the Honors Institute for Young Scholars. The scrapbook includes articles and photographs of the Honors Institute for Young Scientists (HIFYS) in Grand Rapids.</text>
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                  <text>&lt;a href="https://gvsu.lyrasistechnology.org/repositories/2/resources/465"&gt;Honors Institute for Young Scientists (RHC-38)&lt;/a&gt;</text>
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                <text>Grand Rapids Sr. Eight Race</text>
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                    <text>GRAND OPENING WEEKEND
$50,000~ MUST GO
Grand Traverse Band Super Bingo Palace
Located in Peshabetown
(20 Miles North of Traverse City)

1984 CHEVY CHEVETTE
TO BE RAFFLED OFF
JULY 4, 1984

1984 CHEVY CHEVETTE
TO BE RAFFLED OFF
JULY 4, 1984

From All Admission Tickets

From All Admission Tickets

The Grand Traverse Band Super Bingo Palace will be open Memorial
Weekend with $50,000°0 in prizes to be given away:
May25

May26

May27

May28

Jackpot $2,500@
Entry Packet $25QQ

Jackpot $7,500QQ
Entry Packet $75QQ

Jackpot $1 O,OOOQQ
Entry Packet $1 OOQQ

Jackpot $5,000QQ
Entry Packet $50QQ

MAKE YOUR RESERVATIONS NOW
24 Hour Bingo Hotline

1-800-96-BINGO
(2 4 6 4 6)

SUPER SUMMER WEEKEND SCHEDULE
ADMISSION
PACKET PRICE
$25.00
MAY25
JUNE1
JUNES
JUNE15
JUNE22
JUNE29
JULY6
JULY13
JULY 20
JULY27
AUGUST3
AUGUST10
AUGUST17
AUGUST24
AUGUST31

ADMISSION
PACKET PRICE
$75.00
MAY26
JUNE2
JUNE9
JUNE16
JUNE23
JUNE30
JULY?
JULY14
JULY21
JULY 28
AUGUST4
AUGUST 11
AUGUST18
AUGUST25
SEPT. 1

ADMISSION
PACKET PRICE
$50.00
MAY28
JUNE3
JUNE10
JUNE17
JUNE24
JULY 1
JULYS
JULY15
JULY22
JULY 29
AUGUSTS
AUGUST 12
AUGUST19
AUGUST26
SEPT. 3

1984
ADMISSION
PACKET PRICE
$100.00
MAY27

JULY4

SEPT. 2

�</text>
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                    <text>COMPREHENSIVE PLAN
... A VISION FOR THE FuTIJRE

DECEMBER 2002

WILLIAMS

&amp;

WoRKS

�-

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GRAND TRAVERSE COUNTY

COMPREHENSIVE PLAN
December, 2002
♦

Grand Traverse County Board of Commissioners
Richard Thomas Chairperson

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Peter Strom Vice Chairperson

Richard Crowe

Addison Wheelock, Jr.

Virginia Olds

Larry Inman

Margaret Underwood

Herbert Lemcool
Wayne Schmidt
♦

Grand Traverse County Planning Commission
Lee Grant, Chairperson
Sherrin Hood, Vice Chair

Robert Fudge

Michael Conlon

Marvin D. Radtke, Jr.

Peter L. Hembrough, Sr.

John Hagen

Jearry Dobek

Virginia Olds

Lew Coulter, Ex. Officio

Matt Skeels, Ex. Officio

Maureen Templeton, Ex. Officio
PLANNING DIRECTOR

Roger Williams, AICP
PLANNING TECHNICIAN

Midge Werner
♦

PIANNING CONSULTANT

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Williams &amp; Works
Jay Kilpatrick, AICP, PCP
Erin Kilpatrick
Lukas Hill

�------~-!!!!"!'!'!!"'~~~~-=----========-~~=-=:============------------------

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TABLE OF CONTENTS
Page
SECTION I. INTRODUCTION ••••••••••••.•••••••••••••••••••••••••••••••••••••••••••••• 1
CHAPTER 1. EXECUTIVE SUMMARY ••••••••••••..•••••••••••••••.••••••••••••••••••••• 7
SECTION II. COMMUNITY PROFILE ••••.••••••••••••.••••..•••••••••..•••••••••••• 9
CHAPTER 2. NATURAL FEATURES AND THE ENVIRONMENT ••••••••••••••• 11
CHAPTER 3. POPULATION •.•.••••••••••••••••••••••..••••••••••••••••••••••••••••••••••• 23
CHAPTER 4. INCOME, HOUSING AND ECONOMIC DEVELOPMENT •••••• 33
CHAPTER 5. LANDUSEDEVELOPMENTPATTERNS ••••••••••••••••••.•••••••• 41
CHAPTER 6. COMMUNI'IY FACILITIES ••••••••••••••••••••••••••••••••••••••••••••••. 53
CHAPTER 7. PuBLIC UTILITIES ••••••••••••••••••••••••••••••••••••••.•••••••••...••.•• 57
CHAPTER 8. TRANSPORTATION······················································· 61
CHAPTER 9. COMMUNI'IY OPINIONS •••••••••••••••••••••••••••••••••••••••••••••••. 67
SECTION Ill. FUTURE LAND USE PLAN •••••••••••••..•••••••••.•••••••••••••• 77
CHAPTER 10. GOALS AND OBJECTIVES .••••.•••••••••••••••••••••••••.••••••••••••• 81
CHAPTER 11. FuTURE LAND USE PLAN •••••••••••••.••••••••••.••••••••••••••••••• 93
CHAPTER 12. IMPLEMENTATION STRATEGIES •••••.•••••••••••••.••••••••••••••• 107
BIBLIOGRAPHY

•••••.••••••••••••••••••••••••••••••••.••••••.•.•..••••••••••••••.•••••••••••••• 109

LIST OF FIGURES
Figure 1.

Hydrologic Cycle .....................................................•... 15

Figure 2.

Historic Population Growth Trends ............................ 23

Figure 3.

Rate of Population Change by Jurisdiction .................. 24

Figure 4.

Population Projection Comparison ............................. 2 7

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Figure 5.

2000 Age by Sex for Grand Traverse County ................ 30

Figure 6.

Educational Attainment ............................................. 31

Figure 7.

Per Capita Income ................................................•..... 33

Figure 8.

Residential Building Permits, 8-Year Trend ............•.... 36

Figure 9.

Total Building Permits .....•.........•...............•.•..•........... 37

Figure 10.

Unemployment Rates ................................................. 38

Figure 11.

Unemployment Rates 2000 and 2001 .......................•.. 38

Figure 12.

Median Household Income .........................•............... 39

Figure 13.

2000 Land Cover ........................................................ 4 2

Figure 14.

How concerned are you about the following? ..............• 70

Figure 15.

How important are the following? ...•......•.................... 72
LIST OF MAPS

Map 1.

Watersheds ...............................................•................. 14

Map 2.

Wetlands ...................•........................................•....... 18

Map 3.

Soils .•......................................................................... 20

Map 4.

1990 Land Use ............................................................ 44

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Map 5.

2000 Land Use ...............................................•............ 45

Map 6.

Areas of Land Use Change 1990-2000 .......................... 47

Map 7.

Composite Land Use Map ................................•.......... 49

Map 8.

Composite Zoning Map ........................•....•................. 51

Map 9.

Areas of Apparent Land Use Conflict .......................... 52

Map 10.

Areas of Apparent Zoning Conflict. ............................. 54

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Map 11.

1996 Growth Management Levels ................................ 97

Map 12.

2002 Growth Management Levels ................................ 100

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INTRODUCTION

SECTION I: INTRODUCTION

A county master plan
must be prepared
" ... with the purpose of
guiding and
accomplishing a
coordinated, adjusted
and harmonious
development of the
county ... "
Act 282 of the
Public Acts of 1945

This document is a comprehensive update of the Grand Traverse
County Master Plan - Focus 2020, A County Master Plan. The original
plan was adopted in December of 1996 and this plan expands and
augments its analysis of current conditions and extends its land use
guidance. The Grand Traverse County Master Plan has been developed
by the Grand Traverse County Planning Commission with the support
and input of County residents and local units of government. Its
primary purpose is to foster an understanding of the fundamental
challenges of our future as a community and to outline approaches to
address them. The plan recognizes that the County will continue to
grow and, without thoughtful and creative guidance, that growth
threatens the quality of life that is the hallmark of the community. The
purpose of the Master Plan is to describe current conditions in the
County and the implications apparent in current trends. It also sets
forth an alternative path to growth management, including a series of
action strategies to begin the process.
The Planning Commission seeks the cooperation and support of the
professional and citizen planners in each of the County's sixteen local
jurisdictions in the implementation of the Plan's recommendations.
While this Plan provides overall guidance in managing the further
growth and development of the County, responsibility for putting that
guidance into practice must fall to the thirteen townships, two villages
and the City of Traverse City.
This Plan looks about twenty-five years into the future to determine the
shape and content of development in the year 2025. This is an
appropriate timeframe. It is distant enough to enable the completion of
actions that may have broad effects on the shape of the region. On the
other hand, it is not so distant as to lose meaning for today's residents.
As was recognized with the adoption of the initial version of Focus 2020,
a County Master Plan, effective planning is a continuous process. The
initial plan was an appropriate first step. This expanded and refined
version includes a more complete analysis of trends, and the growth
management levels and implementation strategies have been adjusted
accordingly.

Grand Traverse County

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THE HISTORICAL CONTEXT

County-wide planning in Grand Traverse County is an on-going process.
The effort to develop the initial version of Focus 2020, a County Master
Plan, began early in the 1990s. The process began with a series of about
twenty "townhall-type" meetings held throughout the County with
citizens and local officials. The findings of these sessions formed the
framework for further research by the Planning Commission .

The County's residents
were interested in
protecting the natural
resources of the County
and the existing character
of the community.

A scientific survey of citizen perspectives was completed in 1991 as a part
of the Focus 2020 effort. The survey was conducted by an independent
research firm, and its findings substantiated the perspectives gained in
the earlier town hall meetings. The County's residents were interested in
protecting the natural resources of the County and the existing character
of the community. They were concerned about traffic congestion and
the need for employment and expanded housing opportunities for all
residents .
Out of this exposure to the concerns and hopes of the residents came
the Grand Traverse Bay Region Development Guidebook. Led by the
Planning Commission, with the active support of many local units of
government and private organizations, the Guidebook is now embraced
by jurisdictions over a multi-county areas with strong support from the
Traverse City Area Chamber of Commerce. The Guidebook offers
approaches to accommodate reasonable development without
compromising the essential natural character of the area.

There was a call for
County leadership in
coordinating the effort to
address issues that were
of "greater than local
concern."

Grand Traverse County

The Planning Commission sponsored an assessment of all planning in
the County to determine what the perceived role of the County was with
respect to planning. Out of this effort came strong support from local
units of government for the County planning process and the expressed
need for an agency at the County level to coordinate, educate and
provide technical support for local government planning. There was a
call for County leadership in coordinating the effort to address issues
that were of "greater than local concern."
The 1996 Master Plan was the next step m the evolution of County
planning in Grand Traverse County. Begun in late 1994, the process
involved a blend of the skills of local professional and citizen planners
with those of private consultants. The documents prepared during this
process included:

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The process of
gaining the
support of local
units of
government may
have been as
important as the
plan preparation
process itself.

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Focus 2020 - A Current Assessment. This report was based on the
many reports and studies completed in the recent past and described
the current status of the County and the likely sequence of decline
the County is facing.

♦

The Resource Book for the Focus 2020 Futuring Sessions. This
report gave the sixty-plus participants in the two futuring sessions the
basic demographic and land use information to reach useful
conclusions relative to the preferred future of the County.

♦

Focus 2020 - The Future of Grand Traverse County. This report
summarized the essential content of the futuring sessions including
the threats and opportunities that will present themselves and the
likely outcome of a business-as-usual approach to growth or a growth
management approach .

♦

Focus 2020 - The Grand Traverse County Master Plan. This Plan
was the final element in the process and set forth the goals, objectives
and growth management provisions for the County.

Ultimately, adopted by the Planning Commission on November 20,
1996, and adopted by the Grand Traverse County Board of
Commissioners on December 30, 1996, the essential policies of Focus
2020: A County Master Plan, were eventually endorsed by all local units of
government in the County. The process of gaining that support may
have been as important as the plan preparation process itself. As
described in Chapter 5, a review of local land use policies and zoning
found remarkable consistency with the County plan. In addition, since
the adoption of the 1996 Plan, many Townships have revised their local
master plans; and in virtually all instances, those plans have incorporated
much of the guidance of the County plan.
However, there were many aspects of the 1996 plan that have proven
difficult to apply.
Two years after plan adoption, the Planning
Commission sponsored a community-wide workshop to evaluate the
progress made in plan implementation. Prior to that meeting, follow-up
interviews were conducted with key leaders in the area of land use and
development in the County. On November 9, 1998, about sixty
community leaders met at the Civic Center to undertake an interim
evaluation of the Plan and its various strategies. The participants in the
meeting concluded that, in general, all of the twenty implementation
strategies incorporated in the 1996 plan were viable and important.
Significant progress had been made in implementing some of the
strategies while others had languished.

Grand Traverse County

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Following that meeting, a report was prepared for the County Planning
Commission and the Board of County Commissioners and on February
17, 1999 both Boards met to reevaluate the implementation strategies of
the plan and to establish a set of priorities for implementation .

THE CURRENT PLAN

This revised and expanded Plan is the result of efforts that began in 2000
with a comprehensive exercise to map land use changes. This effort was
enhanced by digital satellite imagery mapping not readily available when
the 1996 plan was completed. The first step was to use digital mapping
systems to assess land use changes from satellite images taken in 1978,
1990 and 2000. These were used to identify areas where development
patterns seemed to conflict with the policies outlined in the Plan. The
results of the digital mapping analysis were combined with a
demographic analysis to prepare a change report for the evaluation of the
Planning Commission.

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Based on the extent of change identified in this analysis, the Planning
Commission determined that an update of the Plan was warranted. The
work to complete the current plan followed a series of steps similar to
that used for the original:

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Grand Traverse County

♦

A Community Opinion Survey. Completed in the spring of 2001,
this activity built on the data originally gathered in 1992 and
updated community opinions on growth and development. The
results of this element of the process are summarized in Chapter 9 of
this Plan .

♦

Current Assessment. This consists of a technical report completed
in August of 2001 intended to provide a "snapshot" of current
conditions and trends in the County and a preliminary assessment of
what they imply for the future. The content of the current
assessment report was updated to include elements from subsequent
steps and updated data and has been incorporated into this Plan as
Section II - Community Profile, including Chapters 2 through 8.

♦

Goal Setting. This task involved the Planning Commission in a
series of discussions to identify the preferred future for the County
from a number of land use perspectives and the major steps needed
to achieve the desired vision of the future. The goals and objectives
developed in this effort form the policy foundation for this Plan and
are presented in detail in Chapter 10.

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Grand Traverse County

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Conflicts and Consistencies.
The evaluation of progress in
implementing its strategies revealed the very dynamic nature of local
land use decision-making and the very real tendency for local
policies, and eventually development patterns, to drift away from the
general guidance of the County Plan. Therefore, in the preparation
of this Plan, the Planning Commission directed the completion of a
report on the degree of local plan and Zoning Ordinance conflict
and consistency with the overall County growth management
strategies. The results of this element are described in Chapter 5 .

♦

Future Land Use Plan. With the subsequent steps forming the
underpinnings of the Plan, it was possible to craft an updated set of
future land use growth management strategies. This included a
revised Growth Management Map (see Map 12) and narrative to
support the map as reflected in Chapter 11.

♦

Implementation Strategies. This final element of the work to
complete the plan was deferred until the administration of the
County Planning function could be effected. Eventually, it is likely
that a further modification of the plan may be needed to adjust the
strategies found in the 1996 Plan. However, for the initial adoption
of this plan in 2002, Chapter 12 - Implemen tation Strategies has not
been completed, as directed by the County Planning Commission .

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Master Plan

�CHAPTER

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EXECUTIVE SUMMARY

CHAPTER 1 - EXECUTIVE SUMMARY

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Grand Traverse County residents and visitors enjoy some of the most
beautiful countryside in the Midwest. The citizens of the County take
advantage of a generally healthy economy and a quality of life that offers
the amenities of a modern urban environment situated in close
proximity to the unspoiled natural resources of the region. The various
jurisdictions within the County have proven themselves to be willing to
cooperate with one another for the overall benefit of the region .

... the next twenty-five
years will see a
population increase of
over 60%.

The benefits and natural amenities of life in Grand Traverse County
have not gone unnoticed. The community is among the fastest growing
in the State, and the next twenty-five years will likely see an increase of
population of over sixty percent. As a result, many of the unique
features, the natural resources and the quality of life within the County
are at risk. Certainly the region can sustain such an expansion of its
population, but the area's current mechanisms for managing growth are
inadequate if the desire is to accept that growth whil.e maintaining and
preserving the natural environment and the local quality of life. A
greater level of public and private stewardship is needed if this balance is
to be achieved.
Such stewardship must be founded on a set of commonly-held beliefs
and perspectives. Based on a wide variety of input from the leaders and
citizens of the County, a vision for the future has emerged. It sets forth
the determination of the people of Grand Traverse County to effectively
and proactively manage the growth that the County will experience:

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Grand Traverse County will continue to grow in harmony with
the natural environment, protecting the area?s unique
resources while assuring that the economic? cultural and
recreational advantages of life in the County are within reach
of all its citizens.
This is the fundamental tenet upon: which this Master Plan is based. Its
essential elements - harmony with the natural environment, protection
of unique resources, and the inclusion of all residents in those benefits embody the spirit of the Plan. The strategies recommended are
consistent with this vision, and the Planning Commission invites the
citizens of Grand Traverse County to join in the effort to realize this
vision.

Grand Traverse County

7

Master Plan

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EXECUTIVE SUMMARY

A FRAMEWORK FOR GROWTII MANAGEMENT

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The growth management strategy set forth in this Master Plan is based
on five distinct and yet supportive levels of growth management policies.
Each is intended to set standards and growth objectives for progressively
more intense development. Since the specific nature of local land use
regulation in each growth management area must be reflective of the
character and objectives of the local jurisdiction, these five growth
management policy levels are intended to provide general guidance for
the use of each jurisdiction in framing a County-wide approach to land
use regulation. The growth management levels are:
These five growth
management policy
levels are intended
to provide general
guidance for the
use of each
jurisdiction in
framing a Countywide approach to
land use regulation.

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Level 1. Sensitive environmental areas. Policies are intended to
restrict and control development in these areas.

♦

Level 2. Rural preservation areas. Policies are intended to
minimize fragmentation of open lands and maintain lands in a
natural state through the term of this Plan.

♦

Level 3. Agricultural areas. Policies are directed at retaining
viable tracts of land to meet the needs of the agricultural segment
of the County's economy.

♦

Level 4. Urban influence areas. Policies are intended to
encourage the rational and efficient conversion of emerging areas
by encouraging compact, livable communities.

♦

Level 5. Urban areas. Policies are intended to encourage
efficient use of the existing and planned investment in
infrastructure to accommodate growth.

These growth management levels are presented in more detail along with
a map of the suggested delineation of each level in Chapter 9.

Summary of Action Strategies

This Plan incorporates by reference the strategies included in the 1996
Master Plan, pending the finalization of decisions regarding the
administration of the County Planning function. For a review of the
action strategies to which the County is committed, the reader is referred
to the 1996 Plan until such time as this text is amended to incorporate
updated strategies.

Grand Traverse County

8

Master Plan

�COMMUNITY PROFILE

SECTION II. COMMUNITY PROFILE

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In this section of the Master Plan, a general profile description of Grand
Traverse County is presented. This section is not intended as an
exhaustive inventory of all the numerous aspects of the County. Rather,
its purpose is to give some general impressions of the natural features,
demographics, land use patterns, infrastructure and community
perspectives that make up the County.

To plan effectively for
the future, it is
important to achieve a
general understanding
of current patterns and
trends.

Most of the material in this section has been drawn from Grand Traverse
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County, A Current Assessment Report, published by the County as a part of
this plan preparation process in August 2001. That report presented a
"snapshot" of current conditions within the County and recent trends in
population and housing. This Section also includes a profile of
community opinions as reflected in an objective community opinion
survey (see Chapter 9). The Current Assessment Report and the
Community Opinion Survey set the stage for the finalization of plan
goals and objectives, the future land use plan and map, and
implementation strategies. All of those materials form the actual Master
Plan set forth in Section III of this document.
Each of the following chapters includes an overview of its subject matter
along with a brief discussion of the planning trends that are relevant.
The material presented in the Community Profile has been drawn from
existing research and published texts. This approach provides an
efficient use of the resources of the County in the completion of the
Plan. However, in a few instances, this approach may result in some
unanswered questions. Further research or analytical work could be
undertaken to find answers to those questions, but extensive refinement
of the details at this stage of the process seldom results in large-scale
shifts in policy. The County and the consulting team have found that
the resources available for the completion of the Plan are best directed at
forming the outlines of land use policy and refining the details of
strategies as implementation proceeds.

Williams &amp; Works in conjunction with Grand Traverse County staff, Grand
Traverse County, A Current Assessment Report, August 1, 2001.
Grand Traverse County

9

Master Plan

�NATURAL FEATURES AND THE ENVIRONMENT

CHAPTER 2. NATURAL FEATURES AND THE ENVIRONMENT
Grand Traverse County is situated in the
northwestern lower peninsula of Michigan at the
southern end of Grand Traverse Bay. Numerous
inland lakes, rivers, and a rolling terrain mixed with
upland forests characterize the County.

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The County is approximately 485 square miles in
area and consists of 13 townships, which are
Peninsula, Acme, Whitewater, East Bay Charter,
Garfield Charter, Long Lake, Green Lake, Blair,
Union, Fife Lake, Paradise, Mayfield, and Grant.
The City of Traverse City is the only city and is the
most urbanized area in the County. The Villages of
Fife Lake and Kingsley are located in the southeast
area of the County.
Much of the County is home to the Pere Marquette
State Forest. TI1e State Forest provides areas for
wildlife, recreation, and timber resources and is
located largely Union, Whitewater, Blair, Fife Lake, Long Lake, Grant
and Mayfield Townships.

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According to the NOAA Climate Survey2 that averaged annual climatic
conditions between 1960 and 1995, in January, temperatures in the
County range from an average low of 13°F to an average high of 26°F.
These temperatures, along with an average of 87 inches of snowfall
annually, are conducive to many wintertime activities such as alpine
skiing, cross-country skiing, snowmobiling, and ice fishing.

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In July, the average low temperature of 57°F and average high of 81 °F
make for a pleasant and comfortable environment for fishing, golfing,
hiking and many other outdoor summer activities. The average annual
rainfall for the County is 30 inches.

National Ocean and Atmospheric Administration Website, National Climate Data
Center, 2001.

Grand Traverse County

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LAKES, WATERSHEDS AND DRAINAGE

A defining characteristic of the County is the abundance of water.
Inland lakes, such as Long Lake, Duck Lake, Green Lake, Lake
Dubonnet, and Bass Lake, are located in the western portion of the
County and offer excellent recreational, residential opportunities and
wildlife habitat. Many of these lakes attract residential development that
can produce potential water quality impacts due to fertilizer application
and other human related activities. With continued development along
the inland lakes, unspoiled natural lakefront areas are becoming rare.
In the eastern portion of the County, Fife Lake is generally encompassed
by residential land uses. The 2000 U.S. Census indicated that the
population increased in the Village of Fife Lake by 72 residents between
the year 1990 (394 residents) and 2000 (466 residents), representing a
14.1 % increase. Fife Lake, like many other lakes in the State of
Michigan, is almost completely built out around its edges. Originally,
this development consisted primarily of seasonal cottages on small lake
lots. Local government officials and planning staff have observed a trend
of cottages being remodeled, torn down or rebuilt to accommodate
year-around living.
These new, residents are
beginning to require more services and place greater
demands on utilities throughout the year.
A public sewer serves the Village and parts of the
perimeter of Fife Lake. The sewer system is controlled
by a sewer authority that consists of Fife Lake
Township, Fife Lake Village, and Springfield
Township in Kalkaska County. The presence of a
sewer helps protect surface and ground water quality,
which may allow greater density. It also creates greater
options for development in the sewer service area.
In southern East Bay Township, many inland lakes,
such as Spider Lake, Rennie Lake, Arbutus Lake,
Tibbets Lake, Spring Lake, High Lake, Chandler Lake,
and Bass Lake, are found in close proximity to one
another in an area commonly known as the Forest Lakes area. The
natural beauty of these lakes has also attracted substantial small lot
development. In 1997, there were approximately 1,340 homes in the
Forest Lakes area. 3 While no public sewer or water service currently

With continued residential development along
the inland lakes, unspoiled lakefront areas,
like this at Bullhead Lake, are becoming rare.

Gourdie/ Frasier &amp; Associates, Inc., Sewer Facility Alternatives for Forest Lakes Area of

East Bay Township, lune 1997.

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exists in the Forest Lakes area, the possibility of providing public services
is being discussed.
Grand Traverse Bay and Elk Lake are the prominent water bodies in the
north part of County.
Peninsula Township, a narrow peninsula
approximately 15 miles long, divides Grand Traverse Bay and creates the
east and west arm of the Bay. Traverse City is located at the base of the
West Arm, and a majority of the land adjacent to these northern water
bodies is developed. Development consists primarily of commercial uses
in Traverse City, East Bay and Acme Townships and residential uses
elsewhere.
Water quality within a
watershed is directly
related to the land
management practices
within that watershed.

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A watershed is a region of land that is drained by a particular river or
river system. Typically, these systems include many smaller tributaries
such as creeks and streams that feed into a larger river and are influenced
by elevation or the lay of the land. Eleven primary watersheds exist in
Grand Traverse County. They are as follows:
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Manistee River
Betsie River
Platte River
Leelanau
Mitchell Creek
Boardman River
Acme Creek
Yuba Creek
Tobago Creek
Elk River - Chain of Lakes

Water quality within a watershed is directly related
to the land management practices within that
The Boardman River watershed is the largest and most
watershed. For example, if a new development
varied in the County.
creates a large amount of impervious surface (i.e.,
asphalt and rooftops) and stormwater is not properly managed, it is
possible that the flow of the run-off into the creek, stream, or river could
As the population in
be increased to a point that stream bank erosion occurs. Stream bank
Grand Traverse County
erosion has the potential to increase silt material on the streambed,
continues to grow,
thereby changing the chemistry of the water with pyosphates, nitrogen,
natural resources will
inevitably be impacted
and otl1er chemicals, and altering the turbidity of tl1e water. All of these

Grand Traverse County

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changes have an effect on the wildlife that is dependent on the stream or
river for survival. Map 1 illustrates the watersheds, rivers, streams, lakes,
and wetlands in the County. A watershed, being an area where all of
these water attributes are interconnected, should be looked at closely
when assessing the impacts of new development within the County.
GROUNDWATER AND SURFACE WATER

As the population in Grand Traverse County continues to grow, natural
resources will inevitably be impacted. The groundwater supplies in the
County, even though abundant, can be affected as more area becomes
impervious and with greater demand placed on groundwater supplies.
There are several organizations that are involved with water quality in the
Grand Traverse County area. Some of them include The Watershed
Center Grand Traverse Bay, the Grand Traverse Conservation District,
the Grand Traverse Regional Land Conservancy and the Michigan
Groundwater Stewardship Program at the Michigan State University
Extension in Traverse City. These organizations all have an interest in
water quality protection and provide various services available to the
public.
Figure 1

The State of Michigan has provided
funding to many of these organizations
through the Clean Michigan Initiative
Clean Water Fund. 4 The funding will
help organizations like the Watershed
Center Grand Traverse Bay expand their
database on failing septic systems, which
includes identification and elimination of
failing systems. Efforts to identify and
eliminate point source polluting drains
that are illegally connected to storm
drains will also be strengthened with this
funding.

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David P. Lusch, Center for Remote Sensing, Michigan State University

According to Dr. Roberta Dow of the
Michigan
Groundwater
Stewardship
Program at the Michigan State University
Extension in Traverse City, there are
many different ways ground water can be
polluted. Two primary contributors are
application of fertilizer on crops and
residential lawns and septic tank
drainfield effluent.
Proper fertilizer

Traverse City Record-Eagle, Page lB, July 24, 2001

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application management and septic tank maintenance may help to
significantly reduce nitrate levels. Abandoned wells may also be a threat
to ground water quality if they have not been properly closed. Open
wells may expose groundwater supplies to surface contaminates.
Leaking underground fuel storage tanks have also resulted in many point
source contamination sites in Grand Traverse County. These areas are
often monitored to measure the level of contamination. Other point
sources of pollution include various industrial sites throughout the
County.
In 1990, the United States Geological Survey, in cooperation with
Grand Traverse County and the Michigan Department of Natural
Resources, produced a report titled Hydrology and Land Use in Grand
Traverse County. 5 The purpose of that report was to describe the chemical
and physical characteristics of ground and surface water in Grand
Traverse County and to relate these characteristics to land use. Data on
the chemical inputs to the hydrological system, including precipitation,
animal wastes, septic tank drainfields, and fertilizers were compiled and
measured against data collected for geology, hydrology and land use.

The report found that
Peninsula Township
had the highest rate in
the County of
application of fertilizer
containing nitrogen.

According to Hydrology and Land Use in Grand Traverse County, glacial
deposits are the sole source of groundwater supplies in the County.
These deposits vary in thickness (100' to 900') and consist of till, outwash
and materials of lacustrine and eolian origin. Typically, domestic wells
are fifty (50) feet to one hundred fifty (150) feet deep and can yield at
least twenty (20) gallons per minute. Larger wells are capable of
producing two hundred fifty (250) gallons per minute.
The report found that Peninsula Township had the highest rate in the
County of application of fertilizer containing nitrogen.
Not
surprisingly, it also showed evidence of higher nitrogen levels in
groundwater. Of the four forms of inputs mentioned above, applied
fertilizer represented forty percent (40%) of the nitrogen introduced to
the groundwater. Nitrogen deposits associated with animal wastes were
found to represent approximately fourteen percent (14%) of the nitrogen
deposited in groundwater. Precipitation accounted for forty percent
(40%) of the nitrogen levels in the groundwater supplies and septic tank
deposition accounted for six percent (6%).
Total Inorganic Nitrogen includes all forms of nitrogen with the
exception of those bound in organic matter. This measure is important
since it is felt to reflect the nitrogen that may be transmitted to the
ground water. Most nitrogen is naturally converted to nitrates, which, at

Hydrology and Land Use in Grand Traverse County, US Geological Survey Water
Resources Investigation Report 90-4122, 1990.

Grand Traverse County

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NATURAL FEATURES AND THE ENVIRONMENT

high enough concentrations, have been implicated in infant health
problems.
In 1990, approximately 1.6 percent of the County's
groundwater supplies was contaminated with nitrate levels that were
equal to or greater than levels accepted under U.S. Environmental
Protection Agency standards. Overall, however, the ground and surface
water in Grand Traverse County was considered to be safe and plentiful.
WETLANDS

Wetlands play a critical role in regulating the movement of water within
watersheds. Wetlands are characterized by water saturation in the root
zone, or above the soil surface, for a certain amount of time during the
year. The fluctuation of the water table above and below the soil surface
is unique to each wetland type.

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Without wetlands, water
quality decreases, areas are
prone to flash flooding and
habitat for specialized plants
and animals is reduced.

Wetlands store precipitation and surface water and then slowly release
the water in associated water resources, ground water, and the
atmosphere. They help maintain the level of the water table and may
serve as filters for sediments and organic matter. They may also serve as
a sink to catch water, or transform nutrients, organic compounds,
metals, and components of organic matter. Wetlands have the ability to
impact levels of nitrogen, phosphorous, carbon, sulfur, and various
metals. Without them, water quality decreases, areas are prone to flash
flooding and habitat for specialized plants and animals is reduced.

The wetlands in Grand Traverse County
are primarily associated with drainages
in the County. Map 2 illustrates the
wetlands in Grand Traverse County.
Approximately fifteen percent (15%) of
the land area in Grand Traverse County
is considered wetlands. Large wetlands
exist in northwest East Bay Township
and eastern
Garfield Township
associated with Mitchell Creek and the
Mitchell Creek Watershed.
This
wetland is in close proximity to
expanding development from the
Wetlands play an important role in the ecology of the area.
concentrated
population
area
of
Traverse City. As development pressure
continues, this wetland may be jeopardized.
Other wetlands exist along the Boardman River and many of its
tributaries in the central eastern portion of the County. These all exist
in the Boardman Watershed, which is the largest watershed in the
County extending in the east to include Union Township and a portion

Grand Traverse County

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of Whitewater, Fife Lake, Paradise, East Bay, Blair, Garfield, Long Lake,
and Green Lake Townships. Wetlands located within and upstream of
urban areas (like Traverse City) are particularly valuable for flood
protection. The impervious surface in urban areas greatly increases the
rate and volume of runoff. Wetlands provide an area for water to be
absorbed like a sponge and slowly distributed to downtown areas.
SOILS

Soil composition is an important aspect of planning for many reasons.
Some soils are not well suited for individual septic systems and,
therefore, may threaten ground water or surface water quality due to lack
of proper filtration. The composition of soils determines stability and
suitability for structural development. Agricultural productivity is also
determined by the fertility of the soils. With the soils of the County
classified, areas can be appropriately designated for a suitable use.
With the soils of the
County classified,
areas may be
designated for a
suitable use.

The U.S. Department of Agriculture, Soil Conservation Service, classifies
the soils of Grand Traverse County into six different general soil
associations. They are 1) Emmet-Leelanau, 2) McBride-Montcalm,
3) Conventry-Karlin 4) Kalkaska-Mancelona, 5) Rubicon-Grayling, and
6) Lupton-Roscommon. These are illustrated on Map 3, which is
reproduced from the U.S. Department of Agriculture Soil Conservation
Service.
The Emmet-Leelanau association exists primarily in

Peninsula Township, along the northeastern
portion of the County and in the central area of
the County south of the City of Traverse City.
These are typically well-drained and sandy soils that
are fairly well suited to agriculture. The 2000
Current Land Use Map (Map 5) illustrates that
these are largely used for orchards, bush fruits, and
vineyards.
Septic tank absorption fields are
moderately to severely limited due to poor
filtration of effluent and slope and generally not
suitable for building site development without
modification.
The McBride-Montcalm association exists primarily in

Some of the County's soils are uniquely suited for
raising specialty crops.

the south-central and in the southeastern areas of
the County. Though this soil is well drained and
suited for agriculture, many of the old farms sit idle and are considered
pasture. Limitations may exist for individual septic disposal due to lack
of proper filtration and potential soil wetness.

Grand Traverse County

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NATIJRAL FEATIJRES AND THE ENVIRONMENT

The Conventry-KarLin association is located primarily in Grant Township in

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the southwest area of the County. This soil is primarily sandy, well
drained, and is used for cropland and forests according to the 2000 Land
Use Map. Septic systems are moderately suitable on this soil type but
may cause well water pollution due to poor filtration.
The Kalkaska-Mancelona association are also sandy, well drained soils

located in various locations throughout the County. Following the
pattern of soils in the County, they are generally sandy well-drained soils
that are not associated with a particular land use. They have severe
septic limitations and are not very well suited for buildings and
structures.
The Rubicon-Grayling association consists of doughty sands located in the
eastern-central, western-central, southeast corner, areas of the county and
in the City of Traverse City. A considerable part of this association is in
the Pere Marquette State Forest and many of the large and small lakes
are found in this association. Much of this soil is also used for
residential development. This sandy soil has severe septic system
limitation as effluent is poorly filtered through the soil.
The Lupton-Roscommon association is typically found close to water bodies

including rivers and streams. This soil, often located in flood plains, is
usually level and composed of mucks, peat, and sand. Not well suited for
development or agriculture due to instability and wetness, this
association can provide excellent areas for wildlife and forests. Individual
disposal of effluent is severely limited due to low permeability and high
water tables.
FLORA &amp; FAUNA WILDLIFE

The Michigan Natural Features Inventory (MNFI) 6 is a complete
listing of all State plants, communities and wildlife considered as
endangered, threatened or of special concern. This listing is
completed annually by the Michigan Department of Natural
Resources and Michigan State University. Oakland County has
over 100 species listed for some kind of action or observation.
Flora

The only plant species listed on the Michigan Natural Features
Inventory that also has Federal status is the plant Pitcher's Thistle
(Cirsium pitcheri) . This plant is classified as threatened in both
Federal and State standards. Woolly-leafed, with flowers ranging
from cream to yellow, the Pitcher's Thistle grows along the shores
of the Great Lakes in stabilized dune areas. Its habitat is primarily
Pitcher's Thistle, photo
courtesy of MDNR website.

Grand Traverse County

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Michigan County Element Lists, Michigan Natural Features Inventory: March 2001.

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NATURAL FEATURES AND THE ENVIRONMENT

threatened due to development and recreational activities, which
fragments the population. This plant is sensitive to changing
environmental conditions. Loss of habitat and increased human activity
overall threatens the plant and animal diversity of Grand Traverse
County.

Three other vascular plants including Hill's Thistle (Cirsium hiHii), Pussytoes (Antennaria parvifolia), and Lake Huron Tansy (Tanacetum huronense)
are listed as either threatened or species of special concern. The MNFI
listed six champion tree species for consideration. These species
included:
•
•
•
•
•
•

Black Willow (salix nigra)
American Chestnut (castanea dentata)
Eastern Red-Cedar (juniperus virginiana)
Ironwood, Hop-Hornbeam (ostrya)
Basswood (tilia americana)
Rock Elm, Cork Elm (ulmus thomasii)

Fauna

Like the proverbial
canary in the coal
mine, the Wood Turtle
may be an indicator
species of the impact
of development on the
watersheds in the
County.

According to the MNFI, the Wood Turtle is considered a species of State
special concern in Grand Traverse County. Habitat for the Wood Turtle
is found near moving water and wooded floodplain areas.
The
population of the Wood Turtle has declined significantly over the last 20
to 30 years, and part of that decline is attributed to habitat loss. Human
activities including the construction of streamside homes, roads, timber
harvesting, stream channelization, and bank stabilization have resulted in
loss of habitat. Like the proverbial canary in the coal mine, the Wood
Turtle may be an indicator species of the impact of development on the
watersheds in the County.
According to the MNFI, endangered species in Grand Traverse County
include the Migrant Loggerhead Shrike (Lanius ludovicianus migrans) and
the King Rail (RaHus degans). The Red-shouldered Hawk (Buteo lineatus),
Common Loon (Gavia immer), Bald Eagle (Haliaeetus leucocephalus), and
Osprey (Pandion haliaetus), have been listed as threatened species. In
addition, the reptile Eastern massasauga (Sistrurus catenatus) and the
invertebrate Ebony boghaunter (WiWamsonia fietcheri) have been listed as
species of special concern in the County. If the human population of
Grand Traverse County continues to expand, it is possible that plant and
animal diversity will also continue to decrease without proper
management.

Grand Traverse County

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POPULATION

CHAPTER 3. POPULATION
Population is among the most important measures to express growth and
its likely impact on land uses in a community. Therefore, it is vitally
important to achieve an understanding of the County's population and
its growth trends in order to prepare a meaningful and realistic Master
Plan. In this section, the population of Grand Traverse County is
analyzed and the current and likely future growth trends are discussed.
HISTORICAL POPULATION TRENDS

The 2000 Census
indicates a continued
trend of strong population
growth within Grand
Traverse County

To begin, it is appropriate to determine the overall growth the County
has experienced in the recent past. Historically, the population of Grand
Traverse County has grown at a fairly steady pace. The only decline in
the region's population took place between 1910 and 1930. This decline
was the result of a failing lumber industry, the closure of rail lines to the
area, and an epidemic of deaths related to pollution and typhoid fever.7
In the decade between 1970 and 1980, the area experienced a rather
steep increase in population. While that trend has slowed some, the
Grand Traverse region is still growing at a moderately rapid pace.

Figure 2

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100 Year Population Trends for
Grand Traverse County

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.g

80000
~-----------------70000
60000
50000

"3

40000
2 30000

,,t------------

20000
10000
0,

1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000
Year

The recently released data for the 2000 Census indicate a continued
trend of strong population growth within Grand Traverse County. In
7

Grand Traverse County

Grand Traverse Area Genealogical Society

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the ten-year period between 1990 and 2000, the County grew from
64,273 residents to 77,654 residents, representing a 20.8% increase.

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The Townships with substantial populations that experienced the
greatest growth within the County are Garfield Township (31.6%),
Green Lake Township (36.2%), Long Lake (28%) and East Bay (19.4%).

POPULATION

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While the population in the City of Traverse City continues to decline
slightly, all of the surrounding townships have grown. This trend has
been illustrated in the past and indicates that urbanization is continuing
to spread to the east, west, and soutl1 from the City of Traverse City.

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Figure 3

Rate of Population Change by Jurisdiction

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250%

11 1970-80
200%

V

150%

V

01980-90
D 1990-00
-

100%
50%

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0%

-

-

11 rt

-

~

Pt ri.
'

rllJ 1 ~111ll

.

-

-L~
-

rt

fu Table 1 below illustrates, the rate of natural population increase for
the County from 1900 to 1999 was estimated to be 4.8%, while the rate
of total population increase over this same time period was 17 .2 %. 8 It

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can, therefore, be determined that the rate of in-migration to Grand
Traverse County over the same time period was 12.4%. In other words,
almost three-quarters of the County's rate of population growth results
from people moving into the community. In comparison, the average

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Natural population increase or decrease is directly related to births and deaths
within the existing population. If births outnumber deaths, the natural population
increases; if deaths outnumber births, the natural population decreases. The total
population increase or decrease includes natural population increases or decreases
and tl1e in-migration and out-migration of population.

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POPULATION

natural increase for the State of Michigan between 1990 and 1999 was
2.6%, while the overall average rate of growth for all Michigan counties
over the same period was 9.3%. There are many reasons this influx of
people continues to occur. Certainly the natural beauty of the area,
relatively strong economy and local quality of life account for much of
the draw. In addition, the recently "tight" labor market in the region
means that the community continues to attract workers from farther
away to fill jobs locally.

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Table 1- Component Change of Population in Grand Traverse County: 1990-2000
Total Population

1990-1999 Change

4/1/90-7/1/99

Natural Increase

(9 years)

1900
64,273
Source: U.S. Census

10-Year Number
Increase
77,654 13,381 11,079
2000

Percent

Births

Deaths

Number

Percent

17.2%

8,310

5,219

3,091

4.8%

COUNTY POPULATION PROJECTIONS

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For the purposes of the Current Assessment, statistical averaging
techniques were utilized to project the County's population growth to
the year 2025. These approaches are adequate to give a general sense of
growth trends, but they have limitations especially in areas of rapid
growth or decline that may run counter to statistical trends.

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It is estimated that over this time period the population will increase
from 77,654 to about 127,408, representing an increase of about 64%.
This population growth translates into a substantial increased demand
for public services, infrastructure, commercial developments, and
housing over the next twenty years.

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Data also supports that much of this population will continue to locate
in the northern portion of the County, including Garfield, East Bay, and
Long Lake Townships. Reasons for this include continued investment
in these Townships (refer to the next section, Growth in Equalized
Value) and the presence of infrastructure. Of course, extrapolating
growth into the future based on past trends provides only a rough
approximation of the future; and it may mask other shifts in
demographic trends.

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In Table 2 below, similar projections are presented for each of the
jurisdictions in the County. This was done to illustrate the particular
areas of the County that have the highest population and the areas that
have the highest rate of population growth. This is useful in attempting
to forecast the likely areas of future growth. These figures may be
compared with the population projections found in local community
Master Plans.

Table 2, Grand Traverse County Population Forecast
Population Change
Jurisdiction
Grand Traverse
Acme
Blair
East Bay
Fife Lake
Garfield
Grant
Green Lake
Long Lake
Mayfield
Paradise
Peninsula
Traverse City
Union
Whitewater

Population

1990
64,273
3,447
5,249
8,307
1,344
10,516
745
3,677
5,977
967
2,508
4,340
15,116
255
1,825

2000
77,654
4,332
6,448
9,919
1,517
13,840
947
5,009
7,648
1,271
4,191
5,265
14,383
417
2,467

Population Projections

% Change

1990-2000
20.8%
25.7%
22.8%
19.4%
12.9%
31.6%
27.1%
36.2%
28.0%
31.4%
67.1%
21.3%
-4.8%
63.5%
35.2%

2005
85,737
4,888
7,184
10,881
1,615
16,027
1,075
5,916
8,717
1,471
5,597
5,826
14,034
549
2,901

2010
2015
2020
2025
94,662 104,516 115,396 127,408
5,516
6,224
7,023
7,924
8,005
9,938
8,919
11,073
11,937
13,095
14,366
15,760
1,719
1,829
2,072
1,947
18,560 21,494
28,825
24,891
1,221
1,387
1,575
1,788
6,988
8,254
9,748
11,514
9,936
11,324
12,907
14,712
1,702
1,970
2,279
2,637
9,983
13,333
7,475
17,807
6,447
7,134
7,894
8,735
13,694
13,362
13,038
12,722
1,257
1,656
724
954
3,411
4,011
4,717
5,546

The percent of population change was derived from the U.S. Census estimates of population in 1990 and 2000.
Population projections are based on an extrapolation of the rates of growth experienced from 1990 to 2000 in
five year increments.

For example, the average growth rate of all townships was 28. 7%
between 1990 and 2000. If this rate of increase continues, the townships
that have the larger populations will naturally continue to gain more
people due to exponential growth.
In Garfield Township, the
population was 13,840 and in Green Lake the population was 5,009 in

Grand Traverse County

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POPULATION

2000. If both of these communities gain population at the average rate
of 28. 7% over ten years, Garfield Township's population would increase
by 3,972 and Green Lake would have increased by 1,438. Simply put,
the more populated townships in the County would gain a larger
population due to exponential growth using this relatively simplistic
methodology.
The projections in Table 2 result from a simple extension of the rates of
growth experienced between 1990 and 2000. Of course, this method
assumes a continuation of all growth factors resulting in an identical rate
of growth through 2025.
The Office of the Michigan State
Demographer has, in the past, prepared more detailed projections; and
the most recent such projection was prepared in 1996. The State
Demographer uses a cohort-component method to prepare population
projections, based on 1990 census counts, estimated 1996 population
and projected fertility, mortality, and migration rates by age, sex, and
race. Figure 4 below compares those projections with the growth rate
method reflected in Table 2, at least through 2020. According to staff in
the State Demographer's office, new projections will not be produced
until more detailed Census information has been released.

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Figure 4

Population Projection Comparison
140 ,000
C
0

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0
Q.

....

80 ,000
60 ,000

Q)

·o

.

40 ,000

Q.

20 ,000

~

....

100,000

'O

2010

2005
~

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120,000

Growth Rate Model

2015

2020

State Demographer

This projection is based on the growth in the population from 1990 to
2000 when the population grew at an average rate of about 2.08% per
year. Using a longer historical perspective would likely alter the
projection somewhat. From 1970 to 2000, the population grew at a
slightly higher average annual rate of 3.27%. Applying this rate to the
Grand Traverse County

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2000 population and assuming a constant rate of growth through 2025
results in a project population of over 140,000. However, this may be
skewed by the relatively greater rate of growth in the 1970s (4% per year)
which has not been duplicated since.
REGIONAL POPUIATION

Comparing the counties surrounding Grand Traverse County is an
excellent way to gauge what type of growth is happening on a regional
level. Of the counties listed below in Table 3, Grand Traverse County
has the largest population and experienced the greatest growth. Wexford
County, located directly to the south, has a 2000 population of 30,484.
The City of Cadillac, containing approximately one third of this
population, decreased by 1% or 104 people between 1990 and 2000
while areas like Buckley and Mesick have gained population over the
same period.
Table 3. Regional Population Projections
Census
County

Population Projections*

1970

1980

1990

2000

2005

2010

2015

2020

Grand Traverse

39,175

54,899

64,273

76,500

81,800

87,400

93,500

99,600

Benzie

8,593

11,205

12,200

14,500

15,300

16,200

16,900

17,700

Antrim

12,612

16,194

18,185

21,700

23,200

24,600

26,200

27,700

Kalkaska

5,372

10,952

13,497

15,900

17,100

18,500

19,900

21,200

Leelanau

10,872

14,007

16,527

19,400

20,000

20,600

21,400

22,200

Wexford

19,717

25,102

26,360

29,100

29,500

29,800

30,200

30,500

Source: Michigan Department of Management and Budget, Office of the State Demographer, January, 1996
Note: The cohort-component method was used to prepare population projections for every five year
interval based on the 1990 census and projected fertility, mortality and migration rates by age, sex
and race.

Another important trend for the County includes the continued decline
in the number of persons per household. In the 1996 County Plan, it
was projected that average household size in the County would slowly
decline from 2.62 persons to about 2.5 by the year 2020. In fact,
however, household size has already fallen below that level to 2.49
persons per household, and it appears to be continuing to decline. To
Grand Traverse County

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place this statistic in perspective, the average household size in Michigan
overall is 2.56 persons. The combination of an increasing population
and decreasing household size was pointed out in the earlier Plan as an
area of concern, since it indicates a likelihood of less efficient
development patterns.

AGE, SEX AND ETHNICITY CHARACTERISTICS

Comparing the age distribution of a community over time provides
another opportunity to measure change. Also, an age breakdown of a
community's residents helps to determine the type of housing demands
and recreational facilities that may be needed.
Paralleling national
trends, the population
of the Grand Traverse
County is aging.

In 2000, the median age of Grand Traverse County residents was 37.7
years compared to the median age for the State overall of 35.5 years.
The median age represents the mid-point in the range of all ages within
the County and State with one-half of the population younger and onehalf of the population older than the median. Typically, the median age
is viewed as an appropriate measure of the overall age of the population.
These figures also reveal persons 65 years and older comprise over 13%
of the County's population compared with 12.2% for Michigan overall.
Although these differences are relatively slight, they may have
implications on the land use and public service needs of the community.
The median age of Grand Traverse residents continues to go up:
MEDIAN AGE

Grand Traverse
Michigan
U.S.

1980

1990

2000

28.8
28.8
30.0

33 .2
32.6
33 .0

37.7
35.5
35.3

The fastest growing age group is the "empty nesters" age 45 to 64 year
old cohort, which includes the oldest of the "baby boomers. This group
grew by 7,487 or 67.2% since 1990." Persons in this age group typically
have reached their peak earning potential and have higher disposable
incomes.
Those citizens age 65 and over grew by 2,299 or 29.3% since 1990. In
other words, one in eight Grand Traverse residents is age 65 or older.
Grand Traverse County

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This significant aging population indicates many people are choosing
Grand Traverse County as a place to retire.
The 20 to 59 years age group is important as it represents the prime wage
earning population as well as the principal child rearing group. About
55% of the population falls in this age group in Grand Traverse County.
This relatively high percentage of the population translates into family
formations, the need for single-family housing stock, recreational
facilities, future increases in the under 5 and 5 to 19 year age groups,
and increases in retail trade.

Figure 5

2000 Age by Sex for Grand Traverse County

~

80 and over

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70 to 79
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60

to

69

50 to 59
40 to 49

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30 to 39
20 to 29
10

to

Under 5
8000

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--j

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6000

4000

1

Fem es

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5 to 9

-I

11

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2000

0

2000

4000

6000

Source: Michigan Information Center State Demographer Office

8000

It is clear from the age-sex
cohort graph (Figure 5) that
the age group from 20 to 29
years old is the smallest. This
is likely because there are no
major universities in the
Grand Traverse area, and
many college age students seek
their education elsewhere.
School age children age 5 to
19 make up approximately
21.9% of the population of
Grand Traverse County. This
is compared to 19.4% for
Michigan. This number is up
slightly
from
the
1990
population,
indicating
an
increased need for schools and
services.

Grand Traverse County is a very homogeneously white community. The
County's population is 95.6% white, compared to 78.6% of the State's
population. Persons of African American, American Indian, Asian,
Hispanic or Latino and persons of two or more races also reside in the
County in numbers of 1.5% or lower.

SCHOOL D ISTRICT

The quality of the local school system is generally an important
consideration for families choosing a place to raise a family. In Grand

Grand Traverse County

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Traverse County, residents are served by the Traverse City Area Public
Schools (TCAPS), the Kingsley Public Schools, the Elk Rapids and
Forest Area Public Schools as well as the Buckley Community Schools.
In addition such charter schools as Grand Traverse Academy and
Traverse Bay Community serve the community. School administrators
report that in the last few years there has been a decline in enrollment,
but all expect that trend to reverse within the next two years.

Figure 6
Educational Attainment for Persons Aged
Age 25 and Over

-------------------1 □

_________

90

____________,

80

Grand Traverse 1980

___, □ Grand

■ Grand

Traverse 1990
Traverse 2000

D Michigan 1980

70

-------------' ■

Michigan 1990

■

Michigan 2000

/

60

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~

QI

Q.

50
40
30

/

20
10

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Some College

High School

College+

Note: Educational information from the 2000 Census has not been released at this
writing.

Grand Traverse ranks

7'h among Michigan's 83
counties for persons
age 25 and over with a
college degree.

Grand Traverse County

High school graduation rates increased significantly (7.7%) from 1980 to
1990 for persons age twenty-five and over in Grand Traverse County.
This appears to have followed a State trend, as Michigan residents with a
high school diploma increased by 8.8%. Michigan State University
Grand Traverse County Extension attributes this to a much higher rate
of high school completion today than in the past.
Grand Traverse County exceeds Michigan for those persons age 25 and
over with a college degree. In 1990, 17.4% of the State's population had
a college degree (i.e., Bachelor's or higher), while in Grand Traverse
County the rate was 22.1 percent. Grand Traverse ranks 7'" among
Michigan's 83 counties for persons age 25 and over with a college degree.

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POPULATION

By 2000, the difference between the County and the State in terms of
educational attainment had narrowed somewhat. In 2000, more than
one-quarter of the County' population (26.1 %) had attained a college
education. This reflects a rate of increase of over 18% in educational
attainment during the 1990s. By comparison, in Michigan, the 2000
census reported that 21.8% of the State's population held college
degrees, for a rate of increase in educational attainment of 25.3% during
the preceding decade.

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Nevertheless, Grand Traverse County's workforce reflects an impressive
level of educational attainment with nearly nine out of ten (89.3%) of
the population 25 years of age or older holding at least a high school
education. This is com.pared with about 83.4% for Michigan overall.

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Housing, Employment and Economic Development

CHAPTER 4. INCOME, HOUSING &amp; ECONOMIC DEVELOPMENT
An important measure of the overall vitality of a community is its
economic health. Incomes and job growth are key indicators in this
area, and this chapter seeks to evaluate the County's position relative to
other areas.

INCOME
In 1995 the estimated
median household
income in Grand
Traverse County
($37,303) exceeded
the State median
household income
($35,940).

The median household income in the County in 1980 was $16,686.
By 1990, it had increased to $29,034, placing the County just below
the median for the State of Michigan which was $31,020. However,
the U.S. Census reported the 1999 median household income in
Grand Traverse County ($43,169) barely trailed the State median
household income ($44,667).
Between 1990 and 1995, households in Grand Traverse County
experienced an increase in real median income of 10.2%, from
$33,854 to $37,303. Real income is adjusted for inflation based on
changes in the Consumer Price Index. Compared to other Michigan
Counties, Grand Traverse County ranked 19 th in 1995 in median
household income. Per capita income in Grand Traverse County in
1998 was estimated to be $26,535 compared to $22,713 in 1990, a
16.8 percent increase.

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Figure 7 - Grand Traverse Per Capita Income
$30,000
$25,000
0

s
0

u

$20,000
iS';:

.....i::

·o.5

$15,000

&lt;d

u $10,000
...0

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)'6'

i!';:

, l',9)'

,f

i8',,.,9
'o'c9.

f )'
'?~
i!',,.

,,96'&gt;

c9

[5'

0...

$5,000
$0
1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998
Source: Office of Labor Market Information, Michigan Department of Labor

Grand Traverse County

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Housing, Employment and Economic Development
The relatively higher incomes of County residents have important
implications for the community relating to the development of land use
and growth management goals. Generally, higher income populations
invest relatively greater sums in housing and expect higher levels of
service from their local government.

EQUALIZED VALUE GROWTH

While the values in the
City of Traverse City
continue to grow, it is
apparent that the
surrounding areas are
the focus of new
investment, extending
the boundaries of
intense land uses .

It is likely that
agricultural land is
increasing in value not
as a result of its
agricultural use, but
rather as poential
development sites.

Grand Traverse County

The total State equalized value (SEY) for Grand Traverse County for
1999 was $2.71 billion and $3 .03 billion for 2000, representing a oneyear growth rate of nearly 12%. Between the period of 1990 and 1994,
the average annual growth rate was 8.3%. Clearly, Grand Traverse
County continues to be a location of development and investment.
Since 1999, Garfield Township surpassed the City of Traverse City in
total assessed value; $589 million to $584 million for 2000,
respectively. Furthermore, East Bay and Peninsula Townships have
experienced an increase in their total assessed value, reaching well into
the $300 million range. While the values in the City of Traverse City
continue to grow, it is apparent that the surrounding areas are the
focus of new investment, extending the boundaries of intense land
uses.
The 1996 County Master Plan determined that Garfield Charter
Township, Peninsula, East Bay, Long Lake, and Acme Townships
constituted nearly 60% of the SEY for the County, as they did in 2000.
Although such other Townships as Union, Mayfield, Fife Lake, and
Grant have significantly lower total SEY, they show a high rate of
increase. These Townships also have the lowest population in the
County, illustrating a direct relationship between population and SEY.
Current trends indicate that the SEY has continued to rise in all of the
townships in Grand Traverse County at rates significantly greater than
inflation. Recently, the annual rate of inflation has been under 3%,
while the County SEY rate of increase is 12%. If these trends
continue, the townships surrounding the City of Traverse City will
continue to be the major investment centers in the area. Proximity to
the central business district (downtown Traverse City), population
concentrations, and existing infrastructure, all may be attributes that
facilitate investment and, therefore, greater property values.

34

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Housing, Employment and Economic Development

Table 4 - Grand Traverse County Equalized Value Classifications
Classification

Agriculture
Commercial
Industrial
Residential
Other
Total

1995

Equalized
Percent of
Value
Whole
2.85%
51,207,464
$
329,534,859 18.33%
32,085,788
1.78%
1,235,129,491 68.70%
149,871,428
8.34%
1,797,829,030 100.00%

2000
Equalized
Percent of Percent Change
Value
in Value
Whole
3.20%
97,108,665
89.64%
$
587,310,343 19.35%
78.22%
53,470,606
1.76%
66.65%
2,091,589,129 68.91%
69.34%
205,660,806
6.78%
37.22%
3,035,139,549 100.00%

Table 4 reveals that the SEY of agricultural land has increased
dramatically between 1995 and 2000. This increase may be accounted
for by the property assessment process. It is likely that agricultural land
is increasing in value not as a result of its agricultural use, but rather as
potential development sites. With new population pressures increasing
the demand for housing and commercial uses, as development occurs
adjacent agricultural land will become more valuable.

HOUSING
The attractiveness of Grand Traverse County is evident in the pace of
new home construction within the community. This includes homes
in platted subdivisions and condominiums and on scattered parcels in
rural areas. Residential building permit activity, as reported by local
jurisdictions in the County, has risen steadily for the past ten years.
Table 5 reflects the trends of the five year period between 1995 and
1999, indicating a total of about 10,300 net new single family
residential building permits, for an average of about 2,000 permits per
year. Building permits are a good indication of investment in the
community. The number of total building permits issued in Grand
Traverse County has remained relatively constant from 1995 through
1997, with sizable increases in 1998 and 1999.

Grand Traverse County

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Housing, Employment and Economic Development

Table 5 - Grand Traverse County Building Permits
Community
Acme
Blair
East Bay
Fife Lake
Garfield
Grant
Green Lake
Long Lake
Mayfield
Paradise
Peninsula
Traverse City
Union
Whitewater
Total Permits

1995

1996

1997

1998

1999

2000

2001

97

98

159
211
38
407
38
267
174
40
122
130
218
16
80

166
185
65
379
24
224
158
34
131
124
200
19
73

73
196
232
46
359
38
194
165
27
149
127
222
14
99

120
259
342
50
437
28
196
192
34
116
147
240
16
77

113
240
295
53
420
26
236
184
36
151
143
210
10
102

96
186
271
52
348
30
187
29
124
144
214
13
70

87
189
265
49
300
23
85
201
40
123
109
239
16
72

1,997

1,880

1,941

2,254

2,219

1,416

1,798

*

* Data for Green Lake Township for 2000 was not available.

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Figure 8 focuses on residential building permits in Grand Traverse
County from 1993 through 1999. It is obvious that building activity
has increased substantially since 1993 and is directly related to new
population. Extending the rate of residential building throughout the
County at the 1999 rate of 800 permits per year provides a good
indication of the type of investment and population growth that may
be expected.
Figure 8 - Grand Traverse County Residential Building Permits - 8 Year
Trend Line
J'.l

·a...

l000

&lt;I)

p...

00

.S
::9
·5

'°

800
600
400
200

~

..--

~

....

1998

1999

~

...........

~

0

1993

Grand Traverse County

-

....-

-

~

1994

1995

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1997

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Housing, Employment and Economic Development

While still far out-pacing the mid 90s, residential building permit
activity for the year 2000 decreased for the first time since 1997.
Similar to the overall economy in 2001, it was probably inevitable that
new residential building would eventually plateau and decline slightly.

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State-wide the housing stock is about 73% owner occupied. In Grand
Traverse County, owner-occupied housing accounts for 77.4% of the
housing stock. Traditionally, a high level of owner-occupancy is seen as
a strong indicator of stability within a community.

Figure 9 -Total Building Permits, 1995 - 1999

450
400
350
300

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250
200
150
100

50
1999

Source: Grand Traverse County. Data is limited to permits for new residential dwellings. County tabulations
classify multi-family units as corn.mercial building permits.

Grand Traverse County

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Housing, Employment and Economic Development

EMPLOYMENT.
The Grand Traverse County unemployment rate steadily dropped from
4.8% in 1996 to 3.6% in 1999. The year 2000 unemployment rate of
3.7% indicates the first increase in
Figure 10
four years (see Figure 10). The
currently increasing unemployment
Grand Traverse County Unemployment Rates
rate has been a result of the national
2002
7.2%
economic downturn. A noticeable
2001
5.0%
unemployment
trend
has
been
2000
3.7%
seasonal changes in unemployment.
1999
3.6%
In January of 2000, the employment
1998
rate was 5.2%, while in July it was only
1997
2.8% (see Figure 11). This is a good
indicator that the economy thrives in
1996
4.8%
the summer months, and · summer
0.0%
2.0%
6.0%
8.0%
40%
season work is more abundant. YearRate
to-date figures for 2002 indicate that
Source: Office of Labor Market Information, Michigan Department
unemployment is 7.2%, suggesting
of Labor
that during the first half of the year,
the strong employment has softened significantly. However, the State's
year-to-date unemployment rate is 6.2%, which shows the State 1s
recovering more quickly from a lagging economy than the region.

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Figure 11
Unemployment Rates for 2000 to Aug 2002

~

~

10.00%
8.00%
6.00%
4.00%
2.00%
0.00%
Jan

Feb Mar Apr May June July Aug Sept Oct Nov Dec

2001 ....... 2002 I

l-+- 2000 -

While unemployment percentage
rates were declining in the County,
per capita income over the last ten
years has risen steadily. As Figure 7
illustrates, the per capita income has
increased from $15,235 in 1988 to
$26,535 in 1998. 9 This represents
an average increase of 5.71 % per
year over the ten year span. In
comparison, the 1998 State of
Michigan average per capita income
was $26,885, and the overall United
States average was $27,203 in 1998.
With
Consumer
Price
Index

9

Note that the earnings and employment statistics from the 2000 Census have not
been issued as of the date of this writing.

Grand Traverse County

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Master Plan

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Housing, Employment and Economic Development
adjustments typically in the 2½% to 4% range over this period, it is
evident that incomes and real earnings in the County have improved
marginally in the recent past.
Some of the principal employers in Grand Traverse County include the
Munson Medical Center, employing approximately 2,700, Traverse
City Public Schools, employing approximately 1,826, Grand Traverse
Resort, employing up to 900 during the summer season, and
Northwestern Michigan College, employing approximately 608
persons. The industries in the County that currently supply jobs are
United Technologies Automotive in Traverse City, employing around
800 employees, Sara Lee Bakery Company, employing 700, Cherry
Growers, Inc., in Grawn, employing 700, and Cone Drive Operations,
Inc., employing around 320. In 1998, services accounted for 31.8% of
the earnings of persons being employed, retail trade accounted for
13.1 % and local government accounted for 10.8%.

Figure 12
Median Household Income

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$0

$10,000

$20,000

$30,000

$40,000

$50,000

0 Michigan D Grand Traverse

Figure 12 illustrates Grand Traverse County median household income
over time, compared to the median household income for the entire
State. In 1980, Grand Traverse County was slightly below the median
for the State. However, by 1995 Grand Traverse County's median
household income had surpassed the State's figures by over $1,360.
This trend, combined with the in-migration trend discussed in Chapter
3, suggests that residents choosing to relocate to Grand Traverse
County are by and large more affluent.

Grand Traverse County

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LAND USE AND DEVELOPMENT PATTERNS

CHAPTER 5. LAND USE AND DEVELOPMENT PATTERNS
In 2000, Grand Traverse County completed a new detailed Current
Land Use Map (see Map 3). This new map alone is an excellent resource
for planning purposes, and it becomes an even more powerful tool since
it is possible to make comparisons between the 2000 Current Land Use
Map (Map 5) and the 1990 Land Use Map (Map 4). These comparisons
can gauge how much land, if any, has changed uses over the last ten years
and what kind of change occurred.

Land Cover
The total land area of Grand Traverse County is about 310,453 acres.
Land cover describes the land uses that comprise the landscape
throughout the County. The land cover in Grand Traverse County is
reflected in Map 5. The land uses in the County have been consolidated
into nine categories using the 48 detailed classifications provided by
3Di. 10 These categories provide a reasonable reference for comparison in
making land use decisions. The allocation of the acreage for each
category has been estimated as well:
LAND COVER CATEGORY
CIASSIFICATION

LAND COVER DESCRIPTION

Residential (22,769 acres)

Including single- and multi-family
dwellings, mobile home parks with
single and double-wide units

Recreation and Cemeteries (1,921 acres)

Parks, trails, cemeteries

Commercial (1,602 acres)

Neighborhood scale commercial and
highway commercial areas

Industrial (2,739 acres)

Industrial, utilities, assembly
manufacturing

Institutional (974 acres)

Colleges, schools

Transportation &amp; Utilities (1,407 acres)

Airport, roads, rail, communication
facilities, etc.

Agricultural (65,729 acres)

Cropland, orchards, permanent
pasture, other agriculture

Water/Wetlands (22,228 acres, 8.2%)

Lakes and streams, wetlands

Open/Wooded (191,084 acres, 36.8%) Fallow fields, woods, camps and park
lands, beaches
10

In 2000, Williams &amp; Works together with 3Di undertook a land cover update
us ing spatially enhanced Landsat TM7 satellite imagery and automated change
analytical processes to identify changes in the land uses in the County since 1990.

Grand Traverse County

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lAND USE AND DEVELOPMENT PATTERNS

The predominate current land cover is, by far, open and wooded lands.
This is followed by a substantial amount of agricultural lands.
Agricultural land is concentrated in bands on Old Mission Peninsula, on
the fringe of the urban area of Traverse City, and throughout the
southern portion of the County. More intense land uses such as
commercial, industrial, institutional and transportation are found
primarily in the Traverse City area and scattered in small parcels on
major corridors throughout the County. Residential uses are found
predominantly in and around Traverse City and around lakes or the Bay
coastline.

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Figure 13

2000 LAND COVER

Recreatio n &amp;
Cemeteries
0.62%
Water &amp; Wetlands
7.16%

Agricultural
21.17 %

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Land Use Changes

I

In total, since 1990, about 4,250 acres of formerly vacant or forested
land has been converted to some more intense use (exclusive of former
rangelands). In addition, about 3,181 acres of former agricultural land
has been converted to some other more intense use (exclusive of shifts in
agricultural uses). Table 6 breaks down the changes from 1990 to 2000
from the relatively rural and undeveloped land cover classifications to
more intense uses.

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Transportation &amp;
Utilities
0.45%

Residential
7.33%
Commercial
0.52%
Industrial
0.88%
Institutional
0.31 %

Grand Traverse County

42

Master Plan

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•
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LAND USE AND DEVELOPMENT PATTERNS

Table 6-Areas of Formerly Vacant or Forested Land Converted to More Intense Uses

2000 Land Cover
Designation
Commercial
Industrial
Residential
Agricultural
Institutional
Open Pit/Gravel Mine
Range Land

Land Cover Designations
Total Changed
Acreage by
Designation
Acres Vacant
109
374
251
626
2,900
5,412
731
775
212
236
52
47
2,166
2,166 4

1

Acres in Agriculture
265
375
2,512
44 3
24

2

5

N/A

Notes:

1

Vacant lands include forested land and range land.
Agricultural and developed lands are not included in this
definition .

2

Agricultural lands include croplands, orchards, pasture and
Christmas tree plantations.

3

Denotes agricultural lands that have changed from one type
of agriculture to another.

4

Denotes formerly forested lands that have been logged.

Maps 4 and 5 illustrate the affects of these changes and clearly illustrate
the scattered patterns of residential development in the rural portions of
the County. Map 6 illustrates significant changes in land uses between
1990 and 2000 .
It should be noted that these maps were prepared digitally from satellite
imagery and should be considered generally accurate. Due to noted
discrepancies, the mapping has been adjusted through local knowledge
and input. For example, the computer analysis recognized the significant
land cover change that occurred when Traverse City West High School
was developed. However, the system misinterpreted the facility as an
industrial use rather than an institutional use. As a result, each of the
jurisdictions in the County were provided with copies of these maps and
asked to help assure their accuracy. Even with this approach, it is not
impossible that further discrepancies may be observed and may be
corrected with further local input.
From Table 6, it is clear that the vast majority of the land cover
conversion in the past ten years has been due to residential expansion
within the County. A total of 9,641 acres is estimated to have changed

Grand Traverse County

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from agricultural or vacant land uses to another more intense use. Of
that area, residential development accounted for 56%. In addition,
within the total of 9,641 acres, 2,166 acres were formerly forested lands
that had been logged. Therefore, while their land use has changed, these
lands still remain essentially undeveloped. If these areas are removed
from this calculation, residential development amounts to about 72% of
all changes in use.
As is apparent from Maps 4 and 5, most of this development is found in
scattered residential developments in the formerly rural portions of the
County, primarily in Green Lake, Long Lake, Mayfield and Blair
Townships.

CONFLICTS AND CONSISTENCIES

It is important to
examine the degree
to which local land
use and zoning
policies supported
the original growth
management
approach of Focus
2020: A County
Master Plan.

In the preparation of this Master Plan, it was important to examine the
degree to which local land use and zoning policies supported the original
growth management approach of Focus 2020: A County Master Plan.
Accordingly, the process to develop this plan included a Conflict and
Consistency Report. That report reviews the extent to which local land
use policies and practices support the guidelines of the 1996 Plan, and it
compares those policies to the emerging goals and objectives for the
County's 2002 Master Plan developed by the Planning Commission.
In general, the composite of local land use goals and objectives and
master plans form a fairly consistent mosaic when compared with the
County Master Plan (compare Map 11 with Map 7). However, as
illustrated in Map 9, there are some areas that clearly depart from the
general growth management objectives outlined in Focus 2020: A County
Master Plan.
It was also necessary to determine the degree to which land use
regulations reflected in local zoning maps were consistent with the
overall growth management strategies of the County plan. Again, a
comparison of Map 11 and Map 8 makes this possible. Map 10
identifies areas of significant conflict between local zoning regulations
and the County plan.
These inconsistencies may be due to a number of factors. A few of the
local plans and Zoning Ordinances predate the 1996 Focus 2020 Plan
and have not been adjusted in recognition of its growth management
guidance. It is possible that new challenges or opportunities have

Grand Traverse County

48

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LAND USE AND DEVELOPMENT PATTERNS

developed in the six years since the adoption of the County Plan which
are now reflected in local policies, but not at the County level. It is also
possible that the 1996 County Plan, as a general guidance document, did
not provide sufficient precision in its guidance; and the differences result
from refinement of the growth management strategies at the local level.
Finally, it may be that the deviations identified are simply the result of
decisions made at the local level either without consideration of the
guidance provided by the County Plan or with due consideration and a
subsequent rejection of that guidance .
Some of the more significant conflicts identified include the following:

Grand Traverse County

♦

A significant portion of the land uses planned in Long Lake
Township depart from those set forth in the Focus 2020 Plan. In a
few instances, the Township's plan indicates less intense uses than
called for in the County document; and, in other cases, the opposite
is true.

♦

An extended pattern of commercial and industrial development is
planned along M-72 in both Acme and Whitewater Townships that
may foster a strip pattern extending from the Grand Traverse Bay to
Williamsburg.

♦

An area identified as sensitive in Acme Township is zoned for high
density residential uses.

♦

A sizable area in Southern Fife Lake Township is likewise zoned for
high density residential development.

♦

A large portion of Grant Township is zoned for low density
residential development, including some areas identified in the
County Plan as sensitive environmental areas.

♦

An significant area of higher-intensity development is planned in
Green Lake Township extending north and south of US-31. It
includes a mix of uses and seems to promote the westward expansion
of the developed portions of the County.

♦

Many local zoning ordinances identify small village settlements that
were not addressed in the 1996 Focus 2020 Plan.

55

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COMMUNITY FACILITIES

CHAPTER 6. COMMUNITY FACILITIES
Community facilities, such as schools, parks and public buildings play
an important role in maintaining and improving quality of life. This
chapter discusses these facilities and the comprehensive development
needs of the County.

PUBLIC SCHOOLS

Community facilities, such
as schools, parks and
public buildings play an
important role in
maintaining and improving
quality of life.

The Traverse City Area Public Schools (TCAPS) and the Kingsley Area
Public Schools currently serve Grand Traverse County. The TCAPS
includes four secondary schools (Central Senior High, West Senior
High, East Junior High, and West Junior High) and eighteen
elementary schools spread across three counties. Almost 11,200
students are enrolled in the school system.
The Kingsley Area Public School system is located in Paradise
Township in the southern portion of the County. The school system
has an enrollment of approximately 1,300 kindergarten through grade
12 students. The system is divided into an elementary, middle and high
school, located in the Village of Kingsley.

PARK FACILITIES AND RECREATION PLANS

•
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•
•

Grand Traverse County completed a Comprehensive Recreation
Development Plan (CRDP) in January of 1997 . 11 The Plan described
the community, inventoried all of the recreational facilities for the
County, created an action program and created a basis for action. The
Plan was tailored to meets the recreational needs of the County
through 2001 .
The five Goal Statements that were developed in the CRDP are as
follows:

1. To develop a maintenance plan for Parks and Recreation facilities
and properties. When developing new facilities, have maintenance
plans initiated for the facilities. Follow the maintenance plan.

11

Grand Traverse County

Grand Traverse County, Comprehensive Recreation Development Plan, A Plan for
199 7-2001, completed in 1997.

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2. Bring to completion the work begun by the County Board and the
Parks and Recreation Commission as to the future of a regional
parks and recreation delivery system.
3. Develop a marketing plan for the Parks and Recreational facilities
in order to maximize the revenue producing capabilities of the
department. This may require the assistance of an outside
marketing firm which will work with staff in accomplishing this
strategy. Included in this strategy is working with the private sector
toward the possibility of having the operation of certain facilities
taken over by the private sector.

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According to Parks and
Recreation director Tim
Schreiner, approximately
70% of the projects have
been completed or are in
the process of being
completed.

Grand Traverse County
boasts an enviable
network of nature trails
and bike paths.

4. Complete the project of demolishing the old fairground buildings,
which serve as the storage and maintenance facility for the Civic
Center and the Sheriff's Department. Construct a smaller
maintenance facility on the Civic Center grounds and a second
facility on some other property to serve as storage for Parks and
Recreation and the Sheriffs Department. As part of the new
maintenance facility construct office space to be utilized by the
many user groups of the Parks and Recreation Department.
5. Improve communications between the Board, Commission,
administrative staff, support, front line staff, and user groups.
Table 7 of the Grand Traverse County Recreation Plan is the
implementation schedule for State and Federal grants for particular
projects within the County. This list places projects in order of priority
and lists the cost to complete each specific project. According to Parks
and Recreation Director Tim Schreiner, approximately 70% of the
projects have been completed or are in the process of being completed.
Recreation accomplishments in Grand Traverse County include the
new construction of a skateboard park located on the County Civic
Center facility grounds . According to the Grand Traverse County web
site, the success of this new facility has been due to the commitment of
key users and adults, as well as continued support from the Grand
Traverse County Parks and Recreation Commission. The cost of the
project is estimated at $365,000, and approximately $270,000 has been
committed so far.
Trail systems in Grand Traverse County are also an important
recreational feature . In 1991, the Grand Traverse County Master Trail
Plan was completed with assistance of the Coastal Management
Program and with funds from Grand Traverse County, the City of
Traverse City, and Garfield Township. The Trail Plan inventoried all

Grand Traverse County

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existing trails and described the infrastructure needed to integrate
ex1stmg trails to form a comprehensive trail system. Priorities and
development criteria were established for segment completion. The
current trail systems include the Vasa Pathway, the TART Trail, the
Boardman Riverwalk, the Brown Bridge and Nature Education Reserve
Trails, and the Shore to Shore Trail.
In 1976, the Grand Traverse Nature Education Reserve was established
through cooperation of the County and the City of Traverse City. The
Reserve is located south of Traverse City in the Boardman River Valley
and contains approximately 3 70 acres of undeveloped land. With the
Reserve located in an increasingly urbanized area, maintaining the
integrity of the natural area has become challenging. The Grand
Traverse Soil and Water Conservation District was retained in 1992 to
improve and maintain the Reserve, while its success has also been
dependent on community volunteer support.

FIRE PROTECTION FACILITIES

Grand Traverse County has a number of organized fire protection
districts. The Metro and Rural Fire Departments serve a majority of
the area in the County. The Metro District includes the Townships
that border the City of Traverse City (Acme, East Bay, Garfield, but not
Peninsula, which has its own fire district) and the Rural Fire
Department serves all of the other Townships not included in the
Metro Fire District. A majority of employees in the Metro and Rural
Fire Departments are volunteer and respond via emergency pagers.
Full-time staff includes inspectors, marshals, chiefs and secretaries.
The Traverse City Fire Department (TCFD) has two stations within the
City limits, with approximately 23 full-time staff and no volunteers.
Currently, the TCFD has limited water fire and rescue ability but will
be shortly expanding services to include water fire fighting and
hazardous waste containment capabilities.
Emergency responses by the TCFD are currently 83% to 90% medical
rescue calls. This leaves the remainder to fire responses, which have
been reduced in part to enforced City fire codes. Similarly, the County
Fire Department performs fire code inspection for all businesses, multifamily housing developments, and industrial facilities, reducing the
potential for fires. Calls to Traverse City Fire Department have been

Grand Traverse County

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increasing by 7% to 10% every year even though the City's population
has remained relatively constant.

Table 7 - Battalion Locations Grand Traverse Fire Department
No.

Division Name

Address

1
2

GTFD
Rural

Office
Kingsley

897 Parsons Road
115 E Blair Street

8
9

3

Rural

Williamsburg

8380 Old M-72

10

4

Rural
Rural
Rural

lnterlocken
Grawn
Fife Lake

10th Street
2120 Co. Hwy 633
134 Morgan Street

11
7-1
7-2

5
6

Grand Traverse County

No.

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Division

Name

Metro
Metro

Acme
East Bay

Address

604 2 Acme Street
110 High Lake Road
8870 N. Long Lake
Rural
Long Lake
Road
Metro
Garfield 3000 Albany Street
Peninsula Peninsula 14 24 7 Center Road
Peninsula Peninsula 8150 Center Road

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CHAPTER 7. PUBLIC UTILITIES
Public utilities are an important element in a growth management plan.
Through the delivery of reliable and plentiful water and the safe and
efficient disposal of wastewater, communities can achieve an improved
quality of life for local residents. Utility systems also have the potential
to aid in growth management by enabling greater densities in selected
locations. Finally, and most importantly, public utility systems give the
community the ability to provide effective stewardship over such
important natural features as groundwater and surface water features .

PUBLIC WASTEWATER SYSTEMS

Public wastewater plants are found in Traverse City, Fife Lake Village
and the Village of Kingsley. The regional wastewater treatment plant in
Traverse City serves the City of Traverse City, East Bay, Garfield,
Peninsula, Acme Townships, and Elmwood Township in Leelanau
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Community meetings conducted in 1999
and 2000 focused on gaining citizen and
consultant input and have produced a
number of possible solutions for future
wastewater treatment in Grand Traverse
County. 12 These included the following:

Source: Grand Traverse County Website

Grand Traverse County

♦

Maximize the use of the existing plant through internally
upgrading the facility. This option will increase the capacity of
wastewater treatment and will improve the quality of the water
discharged from the plant. Equipment upgrades and modifications
tl1at need to occur, whether the upgrade is completed or not, will
also be part of this option. The estimated cost for this upgrade is

12

Grand Traverse County Website, July 2001.

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approximately $28 million. These costs will be shared by all
jurisdictions utilizing the system through an increase in the
monthly sewer rate.

At this time, almost 75%,
or over 20,000 homes in
Grand Traverse County
are utilizing on site septic
systems.

♦

Water Conservation. Implementation of educational, financial
incentives, and technical assistance programs that focus on
reducing volume and strength of wastewater. Research is currently
being completed by different governmental units to determine the
most effective techniques for water conservation.

♦

Satellite Plants. Development of at least two plants that will
connect to the existing collection and treatment system. Proposed
sites are on the west and east side of the Boardman River and will
be phased to match demand and will provide room for future
expansion.

Septage Treatment. This option would include development of
satellite septage treatment plants that would reduce cost for sewer and
on-site system users. Grand Traverse County has instituted a septage
treatment program, which includes local units of government geared
towards aggressively addressing the issue of septage and holding tank
disposal. At this time, all septage and holding tank waste is land
applied under a permitting process established by the State of Michigan
and supervised by the County Health Department. Almost 75%, or
over 20,000 homes, in Grand Traverse County are utilizing on site
septic systems.
New home development in the County adds
approximately 500 new on-site septic systems every
year, increasing the need for septage disposal
systems.
Stricter land application regulations
passed in 1995 increased standards for setbacks
from residential uses and reduced volumes of
application per acre. This has resulted in a
reduction in the amount of land available for land
application purposes.

While the regional wastewater treatment plant in
Traverse City is meeting the current needs of the
community, it will be important to consider where,
and if, new facilities should be built.
The

Traverse City Regional Wastewater Treatment Plant.
Source: Grand Traverse County Website.

availability of sewer will provide opportunities for dense development,
which may or may not be in the County's or Township's best interest.

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The County has acquired property on Keystone Road for a future
wastewater treatment facility. This facility is intended to service
portions of the County and would be integrated as support to the
existing treatment system. Planning for this facility is expected to begin
in five to ten years.

Kingsley has published
a study of the
feasibility and effect of
an expansion of its
wastewater plant and
is currently arranging
financing and design
for an expanded
facility.

Fife Lake, located in Fife Lake Village and Township and partially in
Springfield Township, Kalkaska County, is served by a public sewer.
The sewer serves areas within the Village and the perimeter of Fife
Lake. The population in this area is not growing as fast as other parts
of the County, but many homes on the lake are evolving from seasonal
cottages to year around homes. The lake is obviously the draw to the
area, and the presence of a sewer will help to protect the water quality
for future generations.
The Village of Kingsley also has a wastewater treatment facility, which
protects ground water quality and increases options for different types
of development. The population in Kingsley grew from 738 in 1990 to
1,469 in 2000, representing a 99% increase in population. If the
population continues to grow at this pace, it may be necessary to
evaluate the limitations and future options for this community sewer
system. Kingsley has published a study of the feasibility and effect of
such an expansion and is currently arranging financing and design for
an expanded facility.
A sewer alternatives study was completed in 1997 for the area
commonly known as Forest Lakes located in East Bay Township (i.e.,
Spider and Arbutus Lakes). 13 This study was initiated because of the
dense single family development around the lakes which utilizes on-site
wastewater disposal. As the natural beauty of the lakes and the rolling,
wooded terrain continue to draw new homes, East Bay Township
residents questioned the potential impact on the lakes of a
continuation of this approach to wastewater disposal. The study
identified several alternatives that may be implemented including a
major sewer extension to serve the area, a new community sewer system
and a continuation of the status quo.

13

Grand Traverse County

Gourdie/ Frasier &amp; Associates, Inc., Sewer Facility Alternatives for Forest Lakes Area
of East Bay Township, June 1997.

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PUBLIC WATER SYSTEMS

Public water systems serve the City of Traverse City and portions of
East Bay Township, Garfield Township, Peninsula Township, and
Elmwood Township. The Village of Kingsley and Blair Township also
maintain public water systems. In addition to public water suppliers in
these areas, there are also smaller private water systems that have been
developed for specific developments.
Water to serve these systems is drawn from both surface and ground
water sources. The City of Traverse City utilizes water from the East
Arm of the Grand Traverse Bay and also provides water to Garfield
Township. Garfield Township is currently consuming an average of
approximately three million gallons per day, and Traverse City has an
annual average of around six million gallons a day. During the summer
season, water usage has a tendency to increase due to irrigation and
other summer activities. Further, pumps are adjusted appropriately for
peak demand times throughout the day.
East Bay T ownship, Blair Township and the Village of Kingsley along
with other private systems such as Holiday East, Hope Village,
Timberlee, Underwood Farms, and Cherry Ridge utilize groundwater
supplies. The Grand Traverse County Department of Public Works
monitors these wells for contaminants and produces annual Drinking
Water Quality Reports. These reports indicate that the water supply is
plentiful and safe.

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CHAPTER 8. TRANSPORTATION
Transportation networks have historically played a "driving" role in the
growth, development and pattern of land uses in Grand Traverse
County and throughout the Country. Major transportation elements
include roads and highways, airports, railroads and mass transit
facilities. Sidewalks, bike paths and off-road vehicle routes play a lesser
role in the traditional transportation network. The following is a
summary of the available data of transportation networks in Grand
Traverse County.

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The main ground transportation routes to and from the County
include I-75, US-131, and US-31. The M-72 route serves as a main
east-west route from I-75, to US-131, through
Traverse City and westward to the beaches of
Lake Michigan.
M-22 serves the Leelanau
Peninsula area and allows direct access to the City
of Traverse City from the north. According to
the 1995 TC-TALUS 14 Long Range Plan, all of
these transportation routes, including most major
local routes, experience more traffic than they
were originally designed for in the summer
months with heavy tourist traffic. The TCTALUS Plan is currently being updated with
expected completion in 2003.
Traffic congestion is a growing concern in the County.

NEW ROAD PIANS
The Michigan Department of Transportation (MDOT) produces Five
Year Road and Bridge Programs for each region of the State. Grand
Traverse County falls into the "north region," which includes 24
counties in the northern lower peninsula. The major State highways in
this region include I-75, US-27, US-23, US-131, and US-31. The plan
recognizes that quality transportation routes to and throughout this
area are essential to Michigan's year-round tourism industry.
The 2001-2005 Five-Year Program states that more than 15 miles of
passing relief lanes are planned in the region, 1.8% of the bridges are
14

Grand Traverse County

TC-TALUS is the Traverse City Transportation and Land Use, a local
organization dedicated to transportation planning in the northwest region of
Michigan.

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scheduled for repairs, and that more than $230 million will be invested
into the north region over the five-year period. Targeted corridor
improvement strategies that are being developed and implemented
through this program include M-72 between Grayling and Traverse
City. Improving access management, reconstruction and widening
selected locations along M-72 in Grand Traverse County are
components of a long-term strategy to improve this heavily traveled
connection between 1-75 and US-31. Some of the more specific
improvements in the Grand Traverse County area are li.5ted below:

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Cass Road bridge replacement.

♦

Capacity Improvement Research on M-72 including stretches
between US-31 to east of Lautner Road, east of Lautner Road
to west of Arnold Road, west of Arnold Road to east of old
M-72, and on US-131 from south of the Manistee River to
M-113.

♦

Passing relief lanes on M-113 two miles east of Kingsley are
scheduled for 2004.

♦

Road resurfacing on M-37 from south of the County line to
M-113.

♦

Passing relief lanes along M-3 7 from south of Vance Road to
north ofUS-31 are scheduled for 2003.

♦

Bridge reconstruction at the Traverse City State Park under
pedestrian overpass on US-31

♦

Road resurfacing is scheduled for US-31 and M-37 south of
south Airport Road north to Silver Lake in 2001.

TRANSPORTATION P LANS

In 1995, TGTALUS formed a Long Range Transportation Land Use
Plan. The goals of the Plan are as follows:

Grand Traverse County

♦

Help build community consensus around
transportation and land use and projects plan.

♦

Advocate an intermodal transportation network that enhances
local prosperity and safety.

♦

Promote future land use and transportation development that
reduces demand on the road system and preserves community
character.

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Land use alternatives are
presented which include
two concepts to
potentially ease the
pressure on County road
system.

♦

Preserve the environmental, agricultural, and open space assets
of the area.

♦

Encourage the best use of the existing transportation network,
while
investigating
the
funding
for
transportation
improvements.

The TC-Talus Plan provides details on all of the existing transportation
services within the County, describes different management systems
and explains traffic modeling techniques used to determine road
systems that may be deficient in handling the traffic volume
anticipated. With deficiencies identified, land use alternatives are
presented which include two concepts to potentially ease the pressure
on the County's road system, both of which were supported in the
1996 Master Plan:

1. Village Center: Small village centers develop in the rural areas
around Traverse City.
2. Urban Growth Boundary: Determine a boundary around Traverse
City, which separates urban and rural services. This concept allows
higher density and more intense land uses within the boundary and
low density residential outside the boundary. Public utilities would
be a major determinate on where the boundary would be drawn.
Road improvement alternatives, transit alternatives, railroad
possibilities, were all discussed with the pros and cons of each
alternative noted. The final section of the plan recommends a number
of programmed alternatives (options) for the study area.
This
document is currently in the process of being updated.
A key project examined in the TC-TALUS Long Range Transportation
Land Use Plan is the long-term plan to form a circumferential roadway
to relieve east-west congestion in the City. An important element of
that network is the proposed new bridge over the Boardman River
resulting in a connection between Hartman and Hammond Roads in
Garfield Township. The environmental impact statement for that
project has received tentative Federal approval, and the Road
Commission is initiating design activities. In addition, the Road
Commission, together with Garfield Township and East Bay Township,
have cooperated in a corridor planning exercise to provide for
appropriate land use tools for this area of the proposed new artery.

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TRAFFIC VOLUME
Increased traffic is typically a direct result of a growing population. The
Grand Traverse County Road Commission keeps a tally of vehicle
counts at specific locations in the County, which may provide essential
data when assessing future capacity of a road. Table 8 illustrates some
of the areas that experience high traffic counts along with their low
count areas.

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Table 8 - Average Daily Volume
High Volume
Road Name

Location

100' SE OF
US-31
THREE MILE
ROAD
0.1 MILE E OF US
M-72
31
LOGANS
South Airport LANDING-E
BOUND
250' NE OF M-37
M-37
(GARFIELD RD)
Garfield
IAT BOON
Peninsula 750' S OF M-37
500' E OF US-31 14th Street
INBOUND
BWTUS31 &amp;
Three Mile
PARSONS
BWT3 &amp;4 MILE
Hammond
Keystone
Beitner

Low Volume

Count
50,000

22,400
22,224

Location
300' NE OF M72
- SW
DIRECTION
0.1 MILE E OF
BATES
200' E OF
SILVER LAKE

Count
10,700

19,700
11,635

15,100

200' N OF
ANDERSON ST

10,100

20,550
14,590
13,843

NIA*
NIA*

NIA*
NIA*

500' E OF M-31WBOUND
BWTPARSONS
&amp;SAIRPORT
WOFHIGH
LAKE
400' S OF
BIRMLEY

11,773

NIA*

NIA*

18,690
14,863

1000' N OF RIVER

14,733

500' E OF US-31 INBOUND

13,843

15,416
10,650
11,564

Source: T.C. TALUS.
*In these locations only one count was performed.

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CHERRY CAPITAL AIRPORT

The Cherry Capital Airport serves not only Grand Traverse County but
also the entire northwest Michigan region with modern air travel. It is
located at the southern edge of the City of Traverse City, adjoining East
Bay Township and contains approximately 1,353 acres in total. The
facility, served by American Eagle, Northwest, United Express,
Northwest Airlink, and Midwest Express, is under construction for the
expansion the terminal. The expansion was
warranted when there were more flights than
ramps available, creating inefficiency.

Air passenger travel increased by over 75% in ten years.

The passenger travel through the Cherry
Capital Airport in 1990 was 229,361 and
increased to 401,803 in 2000. This represents a
75.2% increase in air travel for over the ten-year
period. This relationship far surpasses the
County population increase of 21 %, illustrating
the expanding demand for air travel. In 199 5,
the airport was the sixth largest in Michigan
with over 200 regularly scheduled flights
weekly.

Table 9- MDOT Measures of Michigan Air Carrier Demand-Total Scheduled Passengers

Community
Traverse City
Lansing
Grand Rapids
State Total

Jan-90

Jul-90

12,432
21,598
50,822
39,727
128,295
107,199
1,848,659 2,807,256

Jan-00

Jul-00

1990 Total

2000 Total

31,516
57,164
229,361
401,803
53,363
43,407
528,719
656,703
119,262
170,509 1,386,501 1,905,236
2,260,116 3,671,370 25,034,268 40,528,139

%
Increase
19902000
75.2%
24.2%
37.4%
61.9%

Table 9 illustrates that growth in passenger volume at Cherry Capital
Airport outpaced that of other regional facilities between 1990 and
2000. Cherry Capital Airport also experiences strong seasonal travel
with passenger volumes increasing by almost 84% from January to July
2000. This is a good indication that the County has a strong influx of
summer season tourists, residents, and business activity.
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With the demand in flight services to the Grand Traverse region, a new
$4 7 .6 million terminal is under construction to provide additional
flight service and increased passenger amenities. The new terminal will
feature a restaurant with outdoor seating, gift shop, lounge, rental car
service, and five additional gates with room to expand to ten. The new
terminal will include horizontal architecture elements and stained glass.
Due to surrounding land uses, no further runway expansions are
planned for the facility.
The Traverse City Area Chamber of Commerce reported that a recent
MDOT study credits the airport with adding about $110 million in
economic activity in the Grand Traverse region. 15 This was measured
by wages paid to airport workers, fuel sold, passengers brought in as
well as "spin off' spending.

PUBLIC TRANSPORTATION

In 2000, total ridership
using BATA increased
by 18% to about 390,000

Public Transportation is available in Grand Traverse County through
the Bay Area Transportation Authority (BATA).
This public
transportation service was established in 1985 when the City of
Traverse City Dial-A-Ride and the former Leelanau County Public
Transit combined to create an organization that serves both counties.
In addition to its regular service, BATA provides transportation for the
Headstart Program, senior center, and essential services for those with
disabilities. BATA currently operates seven days a week with 42 vehicles
and eighty employees. In 1999, BATA vehicles drove 1,293,630 miles
and served over 330,066 passengers. In 2000, total ridership increased
by 18% to about 390,000. This amounts to slightly more than 2% of
the adult population of the County. BATA is primarily a curb to curb
service throughout both counties but does serve the Traverse City area
with a continuous flow system Monday through Friday. This relatively
continuous flow system is known as "The Cherriot." The system is also
designed to cater to contract business and schools.

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Grand Traverse County

Traverse City Area Chamber of Commerce, Gmnd Traverse Business, August 2000.

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CHAPTER 9. COMMUNITY OPINIONS
In 1991, Grand Traverse County commissioned a scientific survey of
the opinions of community residents regarding the pace, form and
content of growth and development facing the community. The results
of that survey formed the basis for Focus 2020: A County Master Plan.
It was important to
re-assess community
opinions to
determine the degree
the perspectives of
the community had
shifted.

In the completion of this updated Plan, it was important to re-assess
community opinions to determine the degree the perspectives of the
community had shifted over the intervening ten years. Therefore, in
May 2001, the Grand Traverse County Planning Commission issued
opinion surveys to a random sample of registered voters in the County
for the purpose of gathering public opinions relative to growth and
development. This Chapter presents the findings of that survey. It
includes a summary of its findings both in terms of the quantified data
received and an analysis of the significance of the conclusions plus the
survey methodology. For a more comprehensive presentation of the
findings and the survey methodology, the reader is referred to the
survey report.

SUMMARY OF FINDINGS

The following summarize the primary findings of the survey.

1.

A total rate of response of
24.2% was achieved,
which is considered more
than adequate for reliable
results.

adequate for reliable results with a level of confidence of plus or
minus 5%. The total population represented by the survey was
1,826 persons. This is about 2.4% of the County's 2000
population. 16 Responses represented 1,470 adults and 356
children under the age of eighteen.

2.

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Grand Traverse County

A total of 3,000 forms were mailed to registered voters in the
County. Of the total of 3,000 surveys issued, a total of 726
were returned by the cut-off date of May 25, 2001. This results
in a rate of return of 24.2%, which is considered more than

Since the sample was drawn from all 56,849 registered voters, it
only included adults of voting age whom have made the effort
to register to vote. The sample was relatively representative of
the geographic distribution of the population of the County, as
indicated by the following table:

U.S. Census Bureau, Compiled by the Michigan Information Center

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Table 10. Responses by Jurisdiction
Community
Acme Township
Blair Township
East Bay Township
Fife Lake Township
Garfield Township
Grant Township
Green Lake Township
Long Lake Towns hip
Mayfield Township
Paradise Township
Peninsula Township
Traverse City
Union Township
Whitewater Township

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2000
Population Percent of Co.
4,332
5.6%

6,448
9,919
1,517
13,840
847
5,009
7,648
1,271
4,191
5,265
14,383
417
2,467

8.3%
12.8%
2.0%
17.8%
1.1%
6.5%
9.8%
1.6%
5.4%
6.8%
18.5%
0.5%
3.2%

Percent of
Responses
5.3%

5.8%
13.4%
2.3%
16.5%
1.6%
5.3%
8.1%
1.5%
2.7%
12.8%
18.0%
0.7%
2.0%

Respondents were asked to select the two most important
reasons they chose to live where they do. "Close to Nature,
Good Neighborhood, and Rural Lifestyle" topped the list of
reasons with 24.6% (n=263), 16.4% (n=l 76) and 16.4%
(n= 17 5), respectively.

The following list presents the responses in order of frequency of
selection:
Reason
Close to nature
Good neighborhood
Rural lifestyle
Safe area
Close to downtown
Good schools
Close to shopping

24.6%
16.4%
16.4%
13.6%
8.1%
6.4%
5.9%

n*
263
176
175
146
87
69
63

Quality housing
Suburban livestyle

5.4%
3.1%

58
33

%

* n - Raw numeric responses.

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4.

When asked for opinions concerning the pace of growth in the
County, nearly three of four (74%, n=527) indicated that they
believe the Grand Traverse Area is growing "too quickly."
However, one in five (21.9%, n=l56) believe the pace of growth
is "about right."
This may be consistent with responses to
Questions 15 and 16 in which respondents were asked to rate
the effectiveness of efforts of government in general and their
local governments to guide growth. Less than one-quarter
(23.4%, n= 168) indicated that they felt the efforts of
government, in general, were "excellent" or "good," while
45.5% (n=326) believed those efforts would be rated as "fair,"
and 26.4% (n= 189) gave government, in general, "poor" marks.

5.

Respondents were asked to indicate their level of concern about
thirteen issues or conditions in the community. Responses are
ranked in Figure 15 on the next page, based on the average
overall score with the higher scores indicating a greater
percentage of "very concerned" for each issue. Increased traffic
congestion was ranked most highly with 60.27% (n=432)
responding that they were "very concerned" about this matter.
"Other" concerns listed by 124 respondents may be found in
the survey report.

Nearly three-quarters
(74%, n:537) believe the
Grand Traverse area is
growing "too quickly."

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Clearly the impacts of growth and development on residents'
lifestyle and natural features were in the forefront of most
responses.

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Figure 14. How concerned are you about the following:

Issue and (Rank)
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Increased traffic congestion (1)
Pollution of water resources (2)
Development in open lands and natural areas (3)
Ground water quality (4)
Over-development of the lakes area (5)

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Loss of private property rights (7)
Availability of affordable housing (8)

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Conversion of farms into house lots (6)

Failing septic systems (9)

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Increasing number of tourists (10)
Lack of public sewer (11)

1

Lack of skilled workers (12)
Lack of public water system (13)
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Not Concerned

6.

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Very Concerned

The County sought respondent opinions with regard to certain
steps that could be taken to guide growth. These were
structured as "agree-disagree" statements. Strongest agreement
was shown with regard to the statement: "I support increased
controls in land use to protect water quality in the rivers, lakes
and the Bay" with 84.8% (n=613) strongly agreeing or agreeing.
This was followed by 75.7% (n=542) strongly agreeing or
agreeing that "The County needs programs to prevent the
conversion of large tracts of farmland into residential or
commercial developments."
On the other hand, strongest disagreement was found with the
statement: "I am willing to pay higher taxes to purchase and
protect sensitive areas threatened by development," with 4 7.5%

Grand Traverse County

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(n=339) disagreeing or strongly disagreeing with that statement.
On balance, however, it should be noted that nearly the same
percentage (45.4%, n=324) agreed or strongly agreed with that
statement.

7.

With regard to housing, the survey asked which type(s) of
housing the County should encourage. About half of the
responses favored single-family homes on suburban scale lots
with 23.2% (n=223) favoring lots of 1 to 3 acres and 27.0%
(n=259) supporting ¼ to 1 acre lots. Larger lot (greater than 3
acres) single-family housing was favored by only 9.5% (n=91).
Apartments and duplexes were favored by 14.4% (n= 138) and
7.2% (n=69) supported a mix of housing and commercial uses.

8.

A similar question was asked with regard to commercial
development. A sizable number of the respondents (n= 183)
selected "None" in response to the question, "What types of
commercial development should be encouraged." Of those
types
of establishments rece1vmg sizable
responses,
Neighborhood Shops (28.8%, n= 151) and Sit Down
Restaurants (24.8%, n= 130) received the most interest. In
addition, a few (n=39) took advantage of the write-in blank to
express their ideas concerning the types of commercial services
needed in the Township.

9.

Respondents were asked for their impressions of the
importance of various issues facing the community and the
priority those issues should be given by local officials. These
were rated on an ordinal scale ranging from 5 for "very
important" to 1 for "not important." In addition, because an
arbitrary numeric interval value of 1 was assigned to each level
of the scale, it is possible to state an arithmetic average for the
results.
Figure 16 presents the selections in order of
importance as indicated by the survey:

Of those types of
establishments
receiving sizable
responses,
Neighborhood
Shopping Centers
and Sit Down
Restaurants received
the most interest.

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Figure 15. How important are the following:
Issue and (Rank)
Protect surface water (1)

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Protect ground water (2)

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Preserve open space (3)

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Preserve scenic view (4)
Improving traffic flow (5)

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Preserving farmlands (6)

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Improving E/W traffic (7)

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Reducing sprawl (8)

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Support working farm (9)

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Improving N/S traffic (10)
Pedestrian friendly (11)
Hsng. for young faml. (12)
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Hsng. for seniors (13)

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Increased access to lakes (14)

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Expand industrial development (16)

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Expand office development (17)
Not Important

10.

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to

Very Important

Respondents were asked for their impressions as to whether
various services and conditions in the County had improved,
stayed the same or gotten worse over the past ten years.
According to the survey, "Bus service in the area" was most
improved, with 46.9% (n= 331) indicating it had improved.
This was followed by "Landscaping of commercial areas" and
"Availability of recreation facilities" with 45.0% (n= 318) and
30.2% 3 (n=212), respectively, indicating these conditions had
improved. On the other hand, the survey indicated that
"Traffic congestion in the City" had gotten worse, with 89 .6%
(n=640) so indicating. This was followed by "Traffic congestion
in your community" and "Availability of affordable housing for
young families" with 73.4% (n=523) and 55.5% (n=391),
respectively, reporting these conditions had gotten worse.

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COMPARISON WITH 1991 SURVEY

The following paragraphs compare the results of the 1991 community
opinion survey with the current effort. While the methodology of
these two surveys varied somewhat, both focused on resident opinions
of growth and development patterns and the impact of the resulting
changes on the community. It is possible, therefore, to measure some
shifts in community perceptions and to draw some conclusions about
changing opinions.
The 1991 survey was distributed to a smaller sample of residents (350)
selected at random; but, through extensive follow-up, that effort
achieved a total response rate of 90%, involving 315 County
households. The 2001 effort involved a sample of 3,000 registered
voters selected at random. Other than a newspaper article, no followup effort was attempted to increase the rate of response. The resulting
responses amounted to 726 households for an overall rate of response
of 24.2%. Both techniques used generated a 95% confidence level.

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In the 2001 survey, care was taken to seek opinions concerning many
of the issues addressed in the 1991 survey. As conditions change in the
County, this approach will help to measure shifts in opinions and
concerns. The following table compares seven issues or concerns
highlighted in the 1991 survey, with responses expressed in the current
effort. For the purposes of this comparison, "don't know" or "no
opinion" responses have been dropped.
Table 11. SIMILAR SURVEY RESPONSE CATEGORIES
1991 Survey
''Major
Problem"

2001 Survey
''Very
Concerned"

1991
Survey
"Minor
Problem"

2001 Survey
"Somewhat
Concerned"

1991
Survey
''Not A
Problem"

2001 Survey
"Not
Concerned"

Pollution of water resources
Loss of farmland or other
open space•
Increased traffic congestion
Need more cooperation
among governments b

44%
51%

60.2%
49.2% (F)
61.5% (0)
68.4%
28.6%
(" won,e ")

40%
31%

7%
10%

4.2%
12.5% (F)
7.3% (0)
4.9%
4.3%
("·improved")

Availability of affordable
housing

58%

34.7%
35.6% (F)
30.4% (0)
26.4%
40.0%
("about
the same")
35.4%

Issue or Concern

80%
38%

33.8%

16%
34%

25%

4%
7%

12%

24.0%

Table 11 (cont'd.) SIMILAR SURVEY RESPONSE CATEGORIES
1991 Survey
''Major

Grand Traverse County

2001 Survey
''Very

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2001 Survey
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2001 Survey
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Issue or Concern
Unemployment c

Problem"

54%

Concerned"

"Minor
Problem"

31.2%

33%

(" worse ")

Concerned"

"NotA
Problem"

42.2%

5%

Concerned"

13.4%
("·improve d")

("about
the same")

Increased number of
29.2%
42%
29%
32.1%
27%
35.3%
tourists
Notes:
a
In the 2001 survey, two questions were asked on this subject. The first related to conversion of farms into house
lots (item 14,h) and the second related to development in open lands and natural areas (14,c). The responses
for the 2001 survey are keyed (F) for the farmlands question and (0) for the open space question.
b

The most comparable question asked on this subject in 2001 related to whether the respondents thought
cooperation among local governments had improved, gotten worse or remained the same.

C

The most comparable question asked on this subject in 2001 related to whether the respondents thought
unemployment had improved, gotten worse or remained the same.
The 1991 survey and the 2001 survey included several "agree-disagree"
questions related to conditions in the County. The following table
compares the responses to several of the key items relating to land use
controls and development policy.

Table 12. Shifts in Community Opinions
Strongly
Agree
Disagree
Agree
Statement
1991 2001 1991 2001 1991 2001
There should be uniform county30% 20% 47% 46% 12% 16%
wide development guidelines
adopted locally.
The general public should not have
to pay for public improvements that
are needed due to new development
projects.
I am willing to pay higher taxes to
purchase and protect sensitive areas
threatened by development.
I support increased controls in land
use to protect water quality in the
rivers, lakes and the Bay.

Grand Traverse County

Strongly
Disagree
1991 2001

1%

6%

36%

33%

47%

41%

9%

18%

1%

3%

12%

7%

28%

38%

30%

29%

19%

18%

43%

35%

46%

50%

6%

8%

2%

3%

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Looking at the "strongly agree" and "agree" columns together, there
appears to be some shifting of opinions regarding development
regulations. For example, in 1991, 77% of the respondents agreed that
there should be a uniform set of development standards adopted
locally. By 2001, support has declined slightly to 66%. There also
appears to be some change in attitudes regarding public investment in
improvements necessitated by development.
In 1991, 83% of
respondents agreed that the public should not have to pay those costs;
while in 2001, 74% still agree. In botl1 instances, substantial majorities
support these statements, but the shifts are noteworthy.
On the other hand, support for increased controls on development to
protect water has not changed significantly. In 1991, 89% of the
respondents agreed with this position while in 2001, 85% did. This
modest change is too slight to be significant with a general survey such
as this.
Finally, there appears to be some slight increase in the willingness of
taxpayers to pay higher taxes to preserve sensitive lands threatened by
development. In 1991, 40% expressed some willingness; and by 2001,
45% were willing to support such a levy.

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Based on this relatively general survey instrument, it appears that,
among the more heavily populated jurisdictions, the strongest support
for additional taxation to preserve sensitive lands may be found in the
City of Traverse City, Peninsula Township and Garfield Township.

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FUTURE lAND USE PLAN

SECTION III. FUTURE LAND USE PLAN
The previous sections of this Master Plan provide an overview of the
existing conditions in the County. For the most part, they are
presented in an objective manner without judgment. However, it is
also important to examine conditions and trends for the key
implications they may have on the future of the Co _nty. In other
words, it is important to ask and answer the question: What does it all
mean?
The following paragraphs present the key implications
identified in the Master Plan preparation process:

1. The population will continue to grow at rates in excess of those in
most of the remainder of Michigan. This implies a number of land
use challenges. For example, if the County adds about 20,000
persons to its population in the next eighteen years, using current
growth patterns the following are some of the statistics this growth
would generate:

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Population growth
implies a number of
land use challenges.

About 13 square miles
of land will be
consumed by
residential
development.

9,133 additional housing units, based on the 2000 average
household size of 2.49 persons.

♦

87,220 additional automobile trips per day. 17

♦

3.3 million gallons per day of additional wastewater flow. 18

♦

5,000 additional school-age children

2. A general analysis of the changes in land cover together with the
residential building permit information reveals that low density
residential development patterns continue in the County. About
566 new residential building permits were issued annually in the
1990s. In addition, the land cover change analysis reveals that
about 5,400 acres of formerly vacant or agricultural land was
converted to residential uses during the same period. Therefore,
the average land area consumed for each new residence was about
0.96 acres. Continuing this pattern to accommodate the 9,133 new
housing units cited above means that about 8,700 acres, or about
13 square miles of land, will be consumed by residential
development.

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Grand Traverse County

♦

Instirute of Traffic Engineers, Trip Generation, 5 th Edition, 1991
Lindeburg, Michael, R., P.E., Civil Engineering Reference Manual, 1989. This text
suggests an average factor of 165 gallons per day, per capita.

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3. The data in the Community Profile is somewhat less explicit with
regard to new families and where they are choosing to locate.
However, based on the median age of the population, it is clear that
some of the more rural areas of the County (e.g., Paradise, Blair
and Mayfield Townships) have a generally younger population. In
addition, in Paradise and Blair Townships, the percentage of the
population under 18 years of age exceeds that nf the County
overall. It may be speculated that a greater share of the population
is electing to begin families in these relatively rural areas of the
County, possibly in response to rising home values in the more
urbanized portions of the community.

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The marketplace
continues to seek very
low density and
isolated development.

4. As discussed in the 1996 Plan and in numerous public media since,
the eventual construction of the connection between Hartman and
Hammond Roads will improve traffic flow in the City and along
South Airport Road, and it will generate the potential for further
outward development of the urbanized area of the community.
Whether this roadway becomes a platform for further sprawl or a
confining element to guide growth will depend on local and
County land use planning and the will of local jurisdictions to
implement them.
5. There has been continued public discussion about the problems
inherent in low density and sprawling patterns of development.
However, the continued outward progression of housing
development and the growth of traffic volumes suggests that the
marketplace continues to seek very low density and isolated
development sites.
6. The proposed plans to expand wastewater treatment capacity
present the County with an excellent opportunity to use this
important utility to guide growth. This topic and the need to place
on-site disposal systems on an equal footing with public systems
were both addressed as a part of the effort to develop the 1996
Plan. Now, six years later, decision-makers are nearing decisions to
expand the existing wastewater treatment plant and to develop
satellite plants and/or a septage treatment facility. Therefore, the
time is ripe to act on the opportunity to use these major public
investments to aid the growth management process.

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Local endorsement
of the Plan implies
political support for
an over-arching land
use framework.

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This is a very important development, and it implies continued
political support for an over-arching land use framework that
embodies a consensus view of the County.
By working
cooperatively, each jurisdiction has signaled its willingness to do its
share in managing and guiding the growth that faces the County.

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from the growth
management guidelines
may be the result of
decisions made either
without consideration of
the County Plan, or with
due consideration and a
subsequent rejection of it.

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8. Nevertheless, it is clear that, in some instances, local communities
have taken land use decisions that work against the growth
management guidelines of the County Plan. This may be due to a
number of factors. A few of the local plans and zoning ordinances
predate the 1996 Focus 2020 Plan and have not been adjusted in
recognition of its growth management guidance. It is possible that
new challenges or opportunities have developed in the six years
since the adoption of the County Plan, which are now reflected in
local policies but not at the County level. It is also possible that the
1996 County Plan, as a general guidance document, did not
provide sufficient precision in its guidance and the differences
result from refinement of the growth management strategies at the
local level. Finally, it may be that the deviations identified are
simply the result of decisions made at the local level either without
consideration of the guidance provided by the County Plan or with
due consideration and a subsequent rejection of that guidance.
9. Based on community opinions, it appears that the County residents
are becoming slightly more tolerant of the impacts of growth and
development on tl1e community and local quality of life. This is
reflected in slight shifts in preferences and concerns that were
measured in the 2001 Community Opinion Survey when
compared to the 1991 instrument. While there is still significant
concern about loss of farmlands and open space and increased
traffic and congestion, in some areas the level of concern seems to
have moderated.

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7. Although not discussed in depth in this report, it is important to
remember that planning at the County level must be carried out
from a very general perspective. Without zoning authority, County
land use plans are, at best, advisory in nature assisting to guide local
decision-making. In Grand Traverse County, this has been the
case, as well. But when the 1996 Plan was adopted, all of the local
jurisdictions adopted resolutions of support for its policies and
many undertook land use plan updates to embrace its growth
management provisions.

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These paragraphs present an outline of the likely results of a
continuation of tl1e current trends. The remaining steps in the
planning process is to determine what a preferred future for the
County would be and what steps are needed to achieve it. The
remaining sections of this plan seek to respond to these questions.

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CHAPTER 10. GOALS AND OBJECTIVES

The goals and
objectives form the
policy foundation for
this County Master
Plan .

The following statements outline a preferred future for Grand Traverse
County and its residents. These statements include goals, which may
be thought of as a description of a desired end state or outcome. These
are supported by known objectives, or milestones, that must be reached
if the goal is to be achieved. The overall time horizon for these
statements is about twenty-five years. However, some of the goals may
be reached in less time, and others may prove to be more elusive.
Nevertheless, the Planning Commission believes that these goals
establish a framework for a future in Grand Traverse County that is
preferable to a continuation of current land use, economic and
environmental trends.

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As a part of the effort to develop this Plan, the County Planning
Commission undertook an extensive effort to obtain residents'
opinions about the preferred future of the community. The following
goals and objectives were informed by the input of residents attending
two open house presentations of the Community Profile Report and
the Community Opinion Survey, as well as the content of the survey
itself.

Achieving many of the objectives outlined in this section will require
the cooperative effort of many agencies and individuals in the County.
The inclusion of a particular objective statement in this document is
intended as a signal of the County's support for activities that advance
that objective. The work to carry out specific activities may be the
province of agencies or organizations other than the County.
Therefore, these expressions of support are
consistent with the role of the County Planning
Commission to promote and provide support
and assistance to others as well as to carry out
implementation of certain activities, when
appropriate.

1. Grand Traverse County will have clean air
and water resources and significant areas of
open space, shoreline, wetlands and

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woodlands to provide natural wildlife habitat and to ensure that
current and future generations will enjoy the benefits of the natural
features of the area.
OBJECTIVES:

a.

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b. Complete the inventory of areas of important natural features.
c.

Identify significant institutional and regulatory obstacles to
effective natural feature protection and strategies to address
them.

d. Develop and promote the implementation of a County
wetlands protection ordinance aimed at parcels of less than five
acres.

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e. Strengthen the current technical assistance program designed to
help private landowners manage their timber and wildlife
resources.
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Develop and implement programs to help communities,
subdivision associations and others to establish municipal wellhead protection programs.

2. The community's commitment to its natural features will be
reflected in effective measures to preserve, enhance and improve its
open space, shoreline, wetlands and woodlands as well as its lakes,
streams and groundwater.

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Using the Mitchell Creek study as a model, develop and
implement practical and workable standards for impervious
cover and natural feature protection to be applied on a
watershed basis.

OBJECTIVES:

a. Inventory potential financial resources
to support the preservation of features.
b. Develop and implement an on-going
program to inform and educate
residents, businesses and government
pertaining to the value of natural
feature preservation and protection.
c.

Foster and encourage grass-roots
efforts to implement natural feature
preservation and protection act1v1t1es,
such as open space easements and development rights
donations to conservancies.
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d. Establish a program that promotes and demonstrates low-input,
sustainable landscaping practices to residential riparians. Such
practices may include emphasis on the use of native vegetation
and natural fertilization techniques.

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3. The natural resource-based industries of the County, such as
agriculture, recreation, forestry and mining, will sustain and
strengthen those resources while maintaining healthy and viable
economic enterprises.

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OBJECTIVES:

a. Work with the Federal and State Legislature and other
communities seeking to preserve large tracts of undeveloped
lands to consider and adopt equitable and effective land
division standards in accord with rational development goals.

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b. Develop and implement an on-going education program on the
importance of efforts to preserve non-fragmented parcels to
support resource-based industries.
c.

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Help local governmental units to develop approaches to
regulating innovative value-added agriculture enterprises (agritourism, processing, wine tasting, etc.) in a manner that will
allow farm owners to enhance net farm income while
maintaining the attractive rural character of the community.

4. The manufacturing and processing operations of local businesses
will be characterized by sustainable practices intended to protect
and preserve natural features.
O BJECTIVES:

a.

Develop and promote the implementation of programs of raw
material and industrial by-product resource recovery in
conjunction with the Traverse Bay Economic Development
Corporation.

b. Promote the implementation of business attraction programs
that target industries and businesses that employ sustainable
manufacturing practices.

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Develop and implement an on-going program to inform and
educate residents and homeowners on the need for property
septic tank drainfield inspection and maintenance.

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B. TRAFFIC AND TRANSPORTATION
1. A safe and efficient system of roadways and public transportation
will serve the citizens of the County, providing effective linkages
with non-motorized facilities and between and among
neighborhoods, shopping and employment areas.
OBJECTIVES:

a.

Expand and strengthen the role of the Master Plan and
Planning Commission in reviewing and approving road plans,
roadway funding priorities and new development that impacts
roadway capacity.

b. Explore impact fees to offset the public costs for new
infrastructure resulting from new development.
c.

Develop programs and policies to encourage new and in-fill
development that can be served by existing roads with available
capacity.
2. Transportation facilities for pedestrians, bicyclists
and other modes of non-motorized transit will
enable residents to commute to jobs, shopping and
for recreation in a safe and convenient manner.

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OBJECTIVES:

a. Update the County non-motorized plan to
address current conditions and the objectives of
the Master Plan.
b. Develop standards to require non-motorized
connections and walkable designs in all new
development.
c.

Develop and implement an on-going program to inform and
educate residents, businesses and government of the benefits of
non-motorized modes of transportation.

3. The residents and business of Grand Traverse County will enjoy
efficient and effective air, surface, rail and marine connections to
regional markets and population centers.
OBJECTIVES:

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a. Work with the Regional Airport Commission to develop and
implement a program to improve and expand commercial air
service to the Grand Traverse Area.
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b. Work with railroads and shipping interests to expand freight
and passenger service to the community.
c.

Develop and promote the implementation of plans to facilitate
the rail consolidation goals of the Traverse City Area Chamber
of Commerce in accord with the goals and objectives of the
Master Plan.

d. Adopt and implement programs to increase public awareness of
the advantages of Great Lakes shipping and activities related to
tourism within the County.
4. Transportation elements will be discretely designed to compliment
and support natural features, land uses and human activities and to
function efficiently.
OBJECTIVES:

a.

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Develop and implement design guidelines to improve roadway
screening from areas of human activity.

b. Develop and implement programs to foster the use of access
management techniques in local site plan review.
c.

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Implement programs to proactively plan and encourage the
completion of transportation improvements guided by the
future land use and growth management plan of the County
Master Plan.

C. UTILITIES AND INFRASTRUCTURE.
1. Grand Traverse County will be served with abundant clean water,
power, fuel and communication linkages to support the
requirements of a vibrant and active community.
OBJECTIVES:

a.

Prepare a short- and long-term projection of water, power, fuel
and communication needs of the community and an evaluation
of existing and projected capacities to meet those needs.

b. Develop and implement programs

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assure abundant services.

2. Wastewater and storm water treatment and solid waste
management will serve the broader land use goals of the
community through resource recovery and natural feature
protection techniques.

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GOALS AND OBJECTIVES

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OBJECTIVES:

a.

Support the implementation of programs related to solid waste
resource recovery.

b. Develop and promote the implementation of stonn water
pollution prevention initiatives on a watershed basis.
3. Utility services will be extended strategically
to encourage growth and development that
is consistent with local and county land use
goals and objectives.
OBJECTIVES:

a.

Develop programs and policies to
encourage new development that can be
served by existing utility systems with
available capacity.

b . Develop programs and policies to
discourage new development that fosters
the premature extension of utilities contrary to land use
policies.

D. PLANNING AND REGIONAL COOPERATION.

1. Grand Traverse County will play a leadership role with the State of
Michigan in promoting regional cooperation and mutual support
between and among the communities and school districts of
Northwest lower Michigan to strengthen the entire region.
O BJECTIVES:

a. Support and encourage an overall general development plan for
the NWMCOG area that strengthens and solidifies the
respective roles of all communities.
b. Complete and publish an analysis of institutional and legislative
obstacles to effective regional cooperation within the five-county
region including Grand Traverse, Leelanau, Benzie, Wexford,
Kalkaska and Antrim Counties.
2. The County will provide leadership to facilitate the development
and implementation of effective programs to encourage growth and
in-fill development in areas that have the capacity in public facilities
and services to support and accommodate such growth.
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OBJECTIVES:

a. Refine and institutionalize the growth management levels
expressed in the County Master Plan, both around the urban
areas of the County and in the vicinity of villages and hamlets
in the rural portions of the community.
b. Develop, support and encourage programs that provide
incentives to development within the growth boundaries of the
County and disincentives for growth outside those boundaries.

E. AGRICULTURE AND RURAL PRESERVATION.
1. Grand Traverse County will include vibrant rural communities
surrounded by healthy and sustainable agricultural enterprises.
OBJECTIVES:

a. Working with the various agricultural interests, develop and
promote implementation of a strategic plan for the support of
agricultural operations in the County.

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b. Strengthen and enhance the emerging village
hamlets within the growth boundaries of the
implement programs to purchase and transfer
rights to preserve open lands and agriculture and
centers from urban sprawl.

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centers and
County, and
development
protect those

2. Areas of the County important to resource-based industries, such as
agriculture, recreation, forestry and mining, will be protected from
conflicting land uses and preserved in large, non-fragmented parcels
appropriate for those uses.
OBJECTIVES:

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a. Develop and implement zoning, land division and land use
standards to preserve appropriate land areas for resource-based
industries.
b. Develop and implement an on-going program to educate the
public on the importance of resource-based industries in the
region.
c.

Complete a study of the feasibility of a County-wide program
for purchase and transfer of development rights.

cl. If feasible, establish a County-wide PDR and TDR program,
establish a County Farmland Preservation Board and educate
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farmers on the benefits of participating in a PDR/TDR
program.

F. NEIGHBORHOODS AND HOUSING.
1. Grand Traverse County will offer a variety of environments to serve
all residents with attractive, efficient and affordable homes located
in safe and quiet urban neighborhoods, villages and hamlets and in
rural areas. Residential areas will be located in harmony with the
area's natural features and arranged to promote social interaction
among neighbors.
OBJECTIVES:

a. Work with and support the Affordable Housing Task
Force to develop and implement programs of incentives
to achieve mixed use developments including affordable
housing within all areas of the community.
b. Strengthen and enhance the emerging village centers
and hamlets within the growth boundaries of the
County and implement programs to purchase and
transfer development rights to preserve open lands and
agriculture and protect those centers from urban sprawl.
c.

Develop model regulations and ordinances to regulate
low-intensity home-based businesses that strengthen
communities and reduce the demand on transportation
systems while maintaining the attractive residential
character of the County's neighborhoods.

Photo courtesy of Walkable
Communities, Inc.

G. COMMUNITY SERVICES AND INSTITUTIONS.
1. The citizens of Grand Traverse County will enjoy and support the
finest quality services delivered efficiently and effectively.
OBJECTIVES:

a.

Develop and promote the implementation of strategic plans for
all public services in the County in support of the overall goals
and objectives of the Master Plan.

b. Maintain an on-going communication program with the citizens
of the County to enhance public understanding of and support
for the financial requirements of quality public services.

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GOALS AND OB]ECTNES

H. RECREATION.
1. Recreational opportunities in Grand Traverse County will be
located in proximity to population centers and include a diverse
range of outdoor and indoor activities that further the physical and
mental well-being of residents and visitors.
OBJECTIVES:

Support the County Parks Commission as it continues
to refine, maintain and implement a parks and
recreation plan that supports the Master Plan.
2. Outdoor recreational facilities will be located m
harmony with the area's natural features and designed
to promote effective stewardship of those resources
and the area's wildlife.
OBJECTIVES:

a. Develop and promulgate advisory guidelines for
public and private recreational activities outlining sustainable
recreational activities to maintain and enhance natural
resources while promoting the use of those resources.
b . Provide support for and encourage local units to adopt master
plans and zoning that protect the integrity of the State forest
lands in the vicinity of population centers.

I. ECON OMIC DEVELOPMENT.
1. The vitality of Grand Traverse County will be assured through the
growth of existing businesses and the addition of new
business resulting in a diverse local economy balanced
with an expanding population.
O BJECTIVES:

a. Complete a targeted industries analysis in
cooperation with the Traverse Bay Economic
Development Corporation to identify desirable
industries that are underrepresented in the local
economy and mechanisms to attract them to the
County.

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GOALS AND OBJECTIVES

b. Support the efforts of the Traverse Bay Economic Development
Corporation to implement a business attraction program that
targets industries and businesses that employ sustainable
manufacturing practices and those identified in the targeted
industries analysis.
c.

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2. Land use patterns and infrastructure in the County will promote a
range of quality employment opportunities and clean and desirable
job-producing development.

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OBJECTIVES:

a.

Implement an on-going program to coordinate zoning and
development policies with the evolving requirements for clean
and desirable job-producing development.

b. Prepare a short- and long-term projection of water, power, fuel
and communication needs of the community and an evaluation
of existing and projected capacities to meet those needs.
c.

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Develop model regulations and ordinances to regulate lowintensity home based businesses that strengthen communities
and reduce the demand on transportation systems while
maintaining the attractive residential character of the County's
neighborhoods.

J. QUALI1YOFLIFE
1. Recognizing that the growth of the area is inevitable and potentially
desirable, Grand Traverse County will accommodate growth while
maintaining and strengthening the qualities that make the
community attractive.
Such qualities include a friendly and
inclusive social climate, a relaxed and casual pace of life, unspoiled
natural resources, a commitment to strengthen families and a
willingness to cooperate to achieve common ends.

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In cooperation with the Traverse Bay Economic Development
Corporation, develop and implement expanded business
retention activities intended to support and strengthen a
diverse and vibrant local economy.

OBJECTIVES:

a.

Grand Traverse County

Develop and implement a program to educate and inform the
community of the challenges and opportunities that face the
community.

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GOALS AND OBJECTIVES

b. Support the work of the Leadership Grand Traverse program to
recruit and orient the future leadership of the community and
to foster a broadly-held appreciation for the essential
characteristics of the community.

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CHAPTER 11. GROWTH MANAGEMENT LEVELS
The Grand Traverse County Master Plan conceives of the community
developing in accord with a policy of growth management. It assumes
that each local jurisdiction will need to cooperate in the effort to
effectively manage growth within its boundaries in accord with a broad
County-wide strategy and in keeping with local objectives.

It is critically important
that there be a solid
consensus about the
needforsomelevelof
growth management in
the County.

This strategy outlined in this Plan, as reflected in Map 12, envisions a
set of policies intended to encourage the growth of "village centers" in
such places as Kingsley, Fife Lake, Williamsburg, Mapleton, Karlin,
Summit City and Interlachen. These villages should be encouraged to
develop as smaller, self-contained communities with a broad range of
economic and social amenities. In addition, green areas formed by
open lands, agricultural uses and/ or forests should be used to provide
buffers that will enable these centers to retain their separate identities.

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Map 11 reflects the growth management levels as defined in the 1996
Plan, and Map 12 illustrates an adjusted growth management strategy
based on the work to create this Plan. A comparison of these plans
reveals many similarities, but certain adjustments have been made
based on the analysis completed in the current planning process.
However, the fundamental tenets of Focus 2020 - A County Master Plan
have been preserved.

The County Planning
Commission is in an
ideal position to
provide the policy
leadership to build and
maintain that
consensus.

Grand Traverse County

It is clear that the edges of urbanized development in Grand Traverse
County will need to expand. Modest increases in density (i.e., 1 to 1.5
units per acre) will be needed in some communities while planned
densities within the City of Traverse City need not be increased. These
shifts in development patterns can occur through a set of coordinated
public policies. They will be effective, however, only if supported by
the entire community, including those that may see greater short-term
economic gain in sprawl. Therefore, it is critically important that there be a
solid consensus about the need for some level of growth management in the
County and public support for the regulatory and financial commitments
needed to carry it out. The County Planning Commission is in an ideal
position to provide the policy leadership to build and maintain that
consensus.

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It is important that citizens understand the costs of the business-asusual path. In addition to the relatively obvious expenses associated
with the extension of utility systems and roads and the construction of
schools farther from the core, are the corollary costs of comparable
facilities going underutilized in the core. In addition, costs to the
private sector and to individual families are higher, as well. Increased
time spent commuting from home to work, or to school or shopping
consumes fuel and time that could be spent for more productive or
enjoyable activities. The economic segregation that occurs in a
sprawling community has both social and public policy costs which are
more difficult to quantify as are the less tangible costs of a declining quality of
life.

A FRAMEWORK FOR GROWTI-I MANAGEMENT
The growth management strategy set forth in this Master Plan is based
on five distinct and yet supportive levels of growth management
policies. Each is intended to set standards and growth objectives for
progressively more intense development. It is recognized that this Plan
can only provide guidance for growth management in each city, village
or township.

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Role of Local Government
... local land use
regulation in each growth
management area must
be reflective of the
character and objectives
of the local jurisdiction

The specific nature of local land use regulation in each growth
management area must be reflective of the character and objectives of
the local jurisdiction.
However, the pressures of growth and
development that each jurisdiction will face will require a coordinated
and managed approach if the County is to avoid the pattern of wasteful
urban sprawl that has afflicted most growing areas. Therefore, the
following paragraphs are intended to provide local Planning
Commissions with a uniform and coordinated framework for locallyspecific land use regulation. In each instance, the overall objectives of
the growth management policies are outlined and associated with the
goal statements adopted by the Planning Commission as a part of the
planning process.
Certainly, it will take many years to realize the vision contemplated by
this growth management framework. However, with the framework in
place, each local land use decision will become an important part of
that emerging vision.

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Population Growth
The proposed Growth Management Map (Map 12) provides area for
population growth within the County that is expected to be sufficient
well into the future. As indicated below, with the approximate
densities proposed, the population of the County may grow to more
than 200,000 persons - or by more than 150%, without encouraging
further expansion into sensitive areas.
This assumes the
implementation of policies to guide growth to areas that are suitable for
growth. Essentially level 4 and 5 areas as defined below should have
the ability to accommodate virtually all of that project growth at
densities that are not significantly greater than currently in place.
Therefore, the fundamental message of this plan may be that with this
change, the County has planned areas for growth that should carry it
virtually through the 21 st Century without further expansion of its
urban and urbanizing land use areas.
DESCRIPTION OF PROPOSED GROWfH MANAGEMENT LEVELS

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Growth Management Level 1. Sensitive Environmental Areas
The purpose of policies directed at Level 1 areas is the preservation of
lands that may be protected by environmental regulations or lands that
are worthy of preservation because they are important to the natural
character of Grand Traverse County. These are areas of the County
which include important natural features such as wetlands, coastal
zones and floodplains and other areas that are felt to be essential to the
local natural character.
The foundation of the Level 1 policies was established by the Planning
Commission with the support of the Planning Advisory Council and
Citizens Resource Council in the goal-setting process completed for the
1996 Plan. These policies are reaffirmed in the current Plan:

Grand Traverse County will have clean air and water
resources and significant areas of open space, shoreline,
wetlands and woodlands to provide natural wildlife habitat
and to ensure that current and future generations will
enjoy the benefits of the natural features of the area.
The community's commitment to its natural features will
be reflected iJ1 eHective measures to preserve, enhance and

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GROWTH MANAGEMENT LEVELS

improve its open space, shoreline, wetlands and woodlands
as well as its lakes, streams and groundwater.
Map 2 reflects those areas of the County where environmental
regulations are in effect - primarily floodplain and wetland regulations.
In addition, certain other areas that require sensitive treatment are also
identified. These include smaller areas of wetlands, stream corridors,
important woodlands and some viewsheds. Since the 1996 Plan, local
jurisdictions were offered the opportunity to designate additional areas
for inclusion in Level 1, but no such areas were suggested .
While preservation of natural areas is the ultimate objective of Level 1
policies, it must be recognized that - short of public acquisition of the
lands in the area - property owners have rights that must be respected .
Therefore, land use policies in Level 1 areas may also encourage
integration of development and natural features, to the extent possible,
without significantly degrading the resource. As a general standard,
this Plan suggests that overall residential densities in Level 1 areas be
limited to a range of one unit per 100 acres to 150 acres. There are
approximately 34,600 acres in the currently designated Level 1 areas .
Assuming an average density of one unit in 125 acres, the total
population in Level l areas should be less than 1,000 persons, based on
an average household size of 2.5 persons .
Growth Management Level 2. Rural
Preservation Areas

The purpose of policies directed at lands
designated in Level 2 is to support local
communities in their efforts to maintain their
rural character while enabling some agricultural
and forestry operations, where conditions are
favorable. Included in the Level 2 designation
are undeveloped rural lands that are generally
not classified as "prime" or "unique" farmlands
and which do not generally include important regulated features like
wetlands or stream corridors.
Also included in the Level 2
classification are State-owned lands within the Pere Marquette State
Forest. Privately-owned properties in the Level 2 classification may be
significantly threatened by development pressures if they have good
access or views, since there are few other competing uses for these lands
currently.

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Many properties in Level 2 areas may have some farming or forestry
activity or they may simply be left in a natural and unattended state in
anticipation of a more intense use later on. This is appropriate, but
policies directed at Level 2 properties must be structured to continue
this status through the planning horizon of this Master Plan. In some
instances, development proposals for Level 2 properties may support
other objectives in the Plan and these should be given serious
consideration depending on the overall effect on the properties and the
degree to which the project advances the County's growth management
strategy .
The policy foundation for Level 2 policies was initially established with
the goal setting efforts of the Planning Commission and others in the
completion of the Focus 2020 Plan in 1996. This is carried forward in
the current Plan:

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Areas of the County important to resource-based
industries, such as agriculture, recreation, forestry and
mining, will he protected from con.iicting land uses and
preserved in large, non-fragmented parcels appropriate for
those uses.

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While protection of rural areas is the ultimate objective of Level 2
policies, it must be recognized that - short of public acquisition of the
lands in the area - property owners have rights that must be respected .
Therefore, land use policies in Level 2 areas may also encourage
integration of development and natural features, to the extent possible,
without significantly degrading the resource. As a standard, this Plan
suggests that communities seek to limit residential densities to between
1 unit per 40 acres and 1 unit per 100 acres in Level 2 areas, except in
those locations where effective clustering is proposed. To the greatest
extent possible, the fragmentation of Level 2 parcels should be avoided
to retain the flexibility for those lands to move either into agricultural
or more intense land uses in the future. There are approximately
117,760 acres in the currently designated Level 2 areas. Using a
standard of 1 unit to 40 acres (the midpoint of the above range) and
excepting potential cluster development, the total population in Level 2
areas should be about 4,200 persons, based on an average household
size of 2.5 persons.

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Growth Management Level 3. Agricultural Areas

The purpose of policies directed at lands designated in Level 3 is to
support the local agricultural industries, including orchards, dairy, field
crops and similar operations. Included in the Level 3 classification are
those lands in active agricultural operation and designated as "prime,"
or "unique" farmlands as well as many lands enrolled in the Farmlands
Preservation program (P.A. 116). The areas reflected within the Level 3
designation parallel those identified in the 1996 Plan and were based
on designated prime and unique farmlands and properties enrolled in
the P.A. 116 Farmlands Preservation Act program. In addition, a
portion of Acme Township has been added to the Level 3 designation,
based on local input.

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However, a comparison of Maps 11 and 12 reveals that much
agricultural land has been excluded from the Level 3 designation. This
is especially true in Long Lake, East Bay, Peninsula and Garfield
Townships. Based on a realistic assessment of the probable growth in
the County, it is likely that significant areas of
otherwise useable farmland will become more
intensely developed over the next twenty-five
years.
Level 3 policies must encourage and enable
continued agricultural activities. However, they
must also permit some limited development
which does not preclude agricultural activities
on the land or m its v1cm1ty, either
concurrently or in the future. Agriculture
located in Level 3 areas should be viewed as an
important part of the County's economy, not
merely as a marginal land use for properties
that will later be developed. This perspective requires the support of
local government, the development community and, most importantly,
the land owner. Many farmers see their land as a source of retirement
income and, as development encroaches into agricultural areas, rising
assessments, complaints about dust and odors, and weak markets for
agricultural products often accelerate the decision to "sell the farm ."
Level 3 policies must be sensitive to this economic reality and offer the
land owner the ability to continue agricultural operations without
severe restrictions on property rights. It will be a difficult balance to
achieve.

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This Plan recommends that overall densities in Level 3 areas be limited
to between 1 unit to forty acres and 1 unit to 100 acres, except where
effective clustering is proposed. The Level 3 designation includes
about 70,800 acres. Based on this standard, total population in Level 3
should be about 4,500 persons, assuming an average of 2.5 persons per
household, 1 unit per 40 acres, and · excepting potential cluster
development.

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The preservation of agriculture as a viable part of the Grand Traverse
County lifestyle has been a fundamental tenet of the planning process.
The current goal-setting activity reflects this priority with several longterm goal statements, for example:

The natural resource-based industries of the County, such
as agriculture, recreation, forestry and mining, will
sustain and strengthen those resources while maintaining
healthy and viable economic enterprises.
Grand Traverse County wiD include vibrant rural
communities surrounded by healthy and sustainable
agricultural enterprises.

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Growth Management Level 4. Urban Influence Areas

Urban influence areas either are experiencing the effects of nearby
growth currently or can expect those effects within the planning
timeframe of this Plan. Essentially, these are lands in a state of change.
Portions may remain in a relatively undisturbed rural state but, given
growth patterns and trends, could shift to more intense development
characteristics over the next twenty-five years. The intent of policies
directed at lands in the urban influence designation is the rational and
sequential shift to more intense levels of development activity while
maintaining an aesthetically attractive environment and convenient
quality of life. The boundaries of the Level 4 areas are meant to be
interpreted as somewhat indistinct. Certainly local jurisdictions are
much better positioned to determine tl1e status of particular parcels
and, from a County-wide perspective, the actual boundary of the
designation is less important than the consistent application of
appropriate policies to the areas designated. In other words, with
consistent treatment of urban influence areas from one jurisdiction to
the next, the overall development patterns of the County will be more
rational and efficient than the "leapfrog" patterns that typically
accompany urban sprawl.

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Master Plan

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•
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In Level 4 areas, a range of densities is suggested from one unit on
three acres on the least dense end of the range to two units per acre on
the more dense end of the range. Level 4 areas account for about
34,000 acres. Assuming about 75% of
the land area may ultimately be
utilized for residential development,
and using a median overall density for
Level 4 areas of 1.2 units per acre, the
total population in Level 4 can grow
to about 76,500 persons, based on 2.5
persons per household.
Many of the goals developed by the
Planning Commission, both in 1996
and with the current Plan update,
directly support the Level 4 policies:

Utility services will be extended strategically to encourage
growth and development that is consistent with local and
County land use goals and objectives.
Grand Traverse County will oHer a variety of
environments to serve all residents with attractive,
eHicient and aHordable homes located in safe and quiet
urban neighborhoods, villages and hamlets and in rural
areas. Residential areas will be located in harmony with
the area's natural features and arranged to promote social
interaction among neighbors.

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Recognizing that the growth of the area is inevitable and
potentially desirable, Grand Traverse County will
accommodate
growth
while
maintaining
and
strengthening the qualities that make the community
attractive. Such qualities include a friendly and inclusive
social climate, a relaxed and casual pace of life, unspoiled
natural resources, a commitment to strengthen families
and a willingness to cooperate to achieve common ends.
As indicated in Map 12, the Level 4 designation extends the
"developed" portions of the County outward into most of Long Lake
Township, the remaining undeveloped portions of Garfield Township,
the forest lakes area of East Bay Township, the shoreline areas of

Grand Traverse County

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Master Plan

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GROWTH MANAGEMENT LEVELS

Among the objectives of
Level 4 policies must be
a set of techniques to
assure that the
aesthetics and quality of
new development are on
a par with the natural
features of the region.

Peninsula Township and much of the northern half of Green Lake
Township. In addition, expanded "village centers" are embedded in
otherwise Level 2 and 3 areas at Interlachen, Kingsley, Fife Lake,
Williamsburg, Mapleton, Karlin and Summit City. Development
policies within Level 4 areas must include careful consideration of the
implications of each new project, site plan, re-zoning and variance
request. Appropriate uses in Level 4 areas will extend across the full
range - from agriculture to regional commercial developments. As
development proceeds and as public facilities permit, communities may
expect less intense land uses to gradually shift to higher levels of
development. New developments may include traditional residential
sub-divisions, clustered residential (or open space preservation
development), neighborhood commercial land uses and some regional
commercial and industrial uses where public facilities are appropriate.
Among the objectives of Level 4 policies must be a set of techniques to
assure that the aesthetics and quality of new development are on a par
with the natural features of the region.
Communities facing sprawling growth are developing innovative
methodologies to cope with the effects of growth while minimizing
sprawl. Such approaches as clustered development to preserve open
areas, the establishment of compact village centers, open space
development design and mixed use developments all seek to retain
significant open and natural areas while creating human-scale,
aesthetically pleasing and highly functional communities. It is in the
Level 4 areas where these innovative techniques will be most
appropriate.

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Growth Management Level 5. Urban Areas
The urban areas of the County are those that are typically thought of as
fully developed and those emerging areas that will be fully developed
within twenty-five years. These are areas that are, or will soon be,
served with public water and wastewater utilities, fully-improved roads
and public services. Level 5 areas include Traverse City, as well as most
of Garfield Township and parts of Blair, East Bay, Peninsula and Acme
Townships. In addition, small urbanized village centers are found at
Fife Lake, Kingsley, and Interlachen; and other centers are emerging
elsewhere. The objective of growth management policies applicable to
urban areas is the efficient and responsible utilization of lands to support
the economic, cultural and social needs of the citizens of the County.

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Master Plan

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GROWfH MANAGEMENT LEVELS

Appropriate development policies for Level 5 area should be directed at
expanding development and redevelopment opportunities, while
advancing aesthetic and high quality uses.
Some parts of the Level 5 areas may be able to
sustain highly dense development; while in
other parts, less dense development is still
appropriate.
Therefore, a density target
covering a broad range is suggested - from ten
units per acre at the most dense end of the
spectrum to one unit per 1.5 acres at the least.
This standard also serves to create some overlap
between Levels 4 and 5. Total land area in the
Level 5 designation is about 39,800 acres.
Assuming about 50% of the land area may
ultimately be utilized for residential purposes,
and using a median overall density of about 2.5
units per acre, Level 5 can sustain a population of over 120,000, based
on average household size of 2.5 persons.

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11

Several of the stated goals of the Planning Commission, Planning
Advisory Council and Community Resources Council adopted in 1996
support the land use policies directed at urban areas. In addition, with
the update of the Master Plan completed in 2002, these additional
policy statements have been adopted:

The vimlity of Grand Traverse County will be assured
through the growth of existing businesses and the addition of
new business resulting in a diverse local economy balanced
with an expanding population.
A safe and efficient system of roadways and public
transportation will serve the citizens of the County, providing
eHective linkages with non-motorized facilities and between
and among neighborhoods, shopping and employment areas.
The County will provide leadership to facilitate the
development and implementation of eHective programs to
encourage growth and in-fill development in areas that have
the capacity in public facilities and services to support and
accommodate such growth.

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This Plan projects that about 73,000 persons, or about 78% of the
County's population, will reside in Traverse City, Garfield, Long Lake,

Grand Traverse County

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Master Plan

�GROWTH MANAGEMENT LEVELS

Blair, East Bay, Peninsula and Acme Townships by the year 2020 with
more than half living in the Level 5 areas. If the County's approach to
the Level 5 areas is successful, these areas will continue to be the
economic heart of the County. In addition to economic viability,
however, policies directed at urban areas must also foster a stronger
overall community and encourage the efficient reuse of previously
developed sites. Finally, land use policies in all areas, but especially in
Level 5 areas, must also advance the overall aesthetic, human scale
environment for the benefit of residents and visitors to the area.

~

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Master Plan

�IMPLEMENTATION STRATEGIES

CHAPTER 12. IMPLEMENTATION STRATEGIES
The success of this County Master Plan will depend on the creativity,
energy and dedication of the officials and citizens of Grand Traverse
County. While the vision for the future has been carefully prepared, it
is, at best, only a rough approximation of the reality all residents desire.
Making the Plan "real" requires the specific efforts of numerous
agencies, businesses and individuals.

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In essence these
strategies become
the community's
work plan to achieve
the vision.

Grand Traverse County

The final step in the completion of a master plan is the establishment
of specific strategies to implement it. These include the details on what
needs to be done, by whom, when and with what resources. In essence,
these strategies become the community's work plan to achieve the
vision.
The preparation of implementation strategies for this County Master
Plan has been deferred until a revised County planning structure is in
place. In the interim, the implementation strategies found in the 1996
Plan continue to support the growth management goals of this plan
and will serve to maintain momentum until this Plan can be amended
to incorporate this final critical element.

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Master Plan

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BIBLIOGRAPHY

BIBLIOGRAPHY

The following texts, websites, articles and official reports were
consulted in the compilation of this Community Profile Report.

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1000 Friends of Florida, Greenways Project Website, June 2002.
Airnav.com
Center for Livable Communities, Streets and Sidewalks, People and Cars
April 2000.

Community Opinion Survey Report, Grand Traverse County prepared by
Williams &amp; Works, July 2001.
Federal Emergency Management Website, July 2002.
Focus 2020 - The Future of Grand Traverse County
Gourdie/Frasier &amp; Associates, Inc., Sewer Facility Alternatives for Forest
Lakes Area of East Bay Township, June 1997.
Grand Traverse Area Genealogical Society website, July 2002.

Grand Traverse Bay Region Development Guidebook, Traverse City Area
Chamber of Commerce, prepared by the Planning and Zoning
Center; April 1995.
Grand Traverse County Board of Commissioners and Grand
Traverse County Planning Commission Joint Meeting Minutes,
October 16, 1996.
Grand Traverse County Equalization Department, 2000 Equalization
Report, April 18, 2000.
Grand Traverse County Website, July 2001.
Grand Traverse County, Comprehensive Recreation Development Plan, A
Plan for 1997-2001, completed in 1997.

Hydrology and Land Use in Grand Traverse County, US Geological Survey
Water Resources Investigation Report 90-4122, 1990.
h

Institute of Traffic Engineers, Trip Generation, 5' Edition, 1991

Land Protection Survey, Grant Traverse Parks and Recreation
Commission and Grand Traverse Regional Land Conservancy.
Land Use/Land Cover Changes Detection Analysis for Grand
Grand Traverse County

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Master Plan

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BIBLIOGRAPHY

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Traverse County, 301 LLC, October 10, 2000.
Lindeburg, Michael, R., P.E., CiviL Engineering Reference Manual, 1989.
Michigan County Element Lists, Michigan Natural Features Inventory:
March 2001.
Michigan Department of Management and Budget, Office of the
State Demographer, January, 1996
Michigan Department of Natural Resources, Michigan Resource
Inventory Act, 1979 PA 204.
Michigan Department of Transportation Website, July 2002.
Michigan Information Center State Demographer Office
Michigan State Housing Development Authority Website, August
2002.
Mitchell Creek Watershed Implementation Study, Grand Traverse County,
Michigan; July 1994.
Mitchell Creek Watershed Protection Strategy, Grand Traverse County,
Michigan; February 1995.

National Flood Insurance Act of 1968 (Public Law 90-448) as
amended and by the Flood Disaster Protection Act of 1973 (Public
Law 93-234) as amended, and any supplemental changes to such rules
and regulations.
National Ocean and Atmospheric Administration Website, National
Climate Data Center, 2001.
Office of Labor Market Information, Michigan Department of Labor
Resource Management Plan for the Pere Marquette State Forest,
Michigan Department of Natural Resources, February 1994.
State of Michigan Annual Schools Report, July 2001.
Stone, Mark. Mitchell Creek Watershed Landowner's Handbook; Fen's
Rim Publications.
TC-TALUS Long Range Transportation Land Use Plan, July 1995.
The Resource Book for the Focus 2020 Futuring Sessions, Williams &amp;
Works, 1995.

Thomas, Holly L. The Economic Benefits of Land Conservation, Planning
&amp; Zoning News, January, 1993.
Traverse City Area Chamber of Commerce, Grand Traverse Business,
August 2000
Grand Traverse County

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Master Plan

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BIBLIOGRAPHY

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Traverse City Parks and Recreation Plan.
Traverse City Public Schools Website, July 2002.
Traverse City Record-Eagle, Page lB, July 24, 2001
United States Bureau of the Census Website, July 2002.

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US Environmental Protection Agency Website, July 2002.
Vanengen, Allison; "Trust Fund Dollars at Work: Grants help protect
water, woods, wildlife at Maple Bay Farm", Traverse City Record Eagle,
July 1, 2002.
Williams &amp; Works in conjunction with Grand Traverse County staff,
Grand Traverse County, A Current Assessment Report, August 1, 2001.
Photography: In addition to the photo sources indicated in the text,

we gratefully acknowledge the contributions of the Traverse City Record
Eagle, Walkable Communities, Inc., Long Lake Township and Grand
Traverse County. Certain other photos used herein from Williams &amp;
Works files.

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116

Master Plan

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