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                <text>Black and white photograph showing a down-northwestard view from Pikes Peak Summit Plaque. </text>
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                <text>&lt;a href="https://gvsu.lyrasistechnology.org/repositories/2/resources/106"&gt;Student Services concerts, events, and posters files, (GV028-06)&lt;/a&gt;</text>
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Harley Ellington
Pierce Yee Associates, Inc.
Archttecture Engineering Planning Interiors

DOWNTOWN DEVELOPMENT AUTHORITY

DOWNTOWN ROYAL OAK
MASTER PLAN
A VISION AND STRATEGIC PLAN
FOR THE FUTURE

January 1994

Prepared for:
The Royal Oak
Downtown Development Authority
Royal Oak, Michigan

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Harley Ellington
Pierce Yee Associates, Inc.
Archrtecture Engineering Planning Interiors

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DOWNTOWN DEVELOPMENT AUTHORITY

DOWNTOWN ROYAL OAK
MASTER PLAN

A VISION AND STRATEGIC PLAN
FOR THE FUTURE

January 1994

Prepared for:
The Royal Oak
Downtown Development Authority
Royal Oak, Michigan

Prepared by:
• Harley Ellington Pierce Yee Associates
• Development Strategies Inc.
• James A. Claar

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@Thi• Document Printed on Recycled Paper

�Acknowledgements

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Harley Ellington Pierce Yee Associates, Inc. would like to thank the following
individuals tor their support and contributions to the project:
Royal Oak Downtown Development Authority

Thomas King, Chairman
James Dobie, Vice Chairman
William Baldridge, City Manager
Barbara Bos
Irene Koscien
Lawrence Nichols
Noel Peterson
Jim Smith
Robert Sterling
Ilene Lanfear, Ex-Officio Member
Royal Oak City Commissioners

Pat Paruch, Mayor
Dennis Cowan
Jim Ellison
Shirley Evoe
Jim Johnson
Tom Kuhn
Nancy Pirslin
Royal Oak Chamber of Commerce

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Jean Chamberlain, Past Executive Manager
Anita DeMarco Goor, Executive Manager
Herb Feyer, President
Jack Wilson, V.P . Economic Development
Tom Joilat, V.P. Membership's
Sandy Stackhouse Johnson, President Downtown Merchant's Assoc .
Royal Oak Plan Commissioners

Philip Dondero
Jim Farhat
Rick Vincent
Cliff Johnson
Susan Carter
Steve Weber
Royal Oak Department of Community Development

Chuck DiMaggio, Director
Timothy Towing, City Planner

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Acknowledgements

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Other Participants

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Rick Spears, President, First of America Southeast Michigan
Ed LeFevre, President National Bank of Royal Oak
Larry Goss, Burton-Katzman Development Co.
Jack Hanna, Commonwealth Real Estate Group
Jim Perry, Director Public Services
John Ball, Director Public Safety
Robert Vedder, Chairperson Citizens Advisory Committee
Lori Stewart, General Manager, The Daily Tribune
Bob Fox, Brass Ring
Patsy Fulton, Chancellor, Royal Oak campus of Oakland Community College
Dr. Stanley Harris, President, Board of Education
Jim Fresard, Fresard Buick/Pontiac
Sam Habennan, Habennan Fabrics
Laurie London, Write Impressions
Monique Lampe, Monique's Shoetique
Jimmy Palazollo, Jimi's
Lynn Portnoy
Jeff Haynes, Vanderkloot and Haynes
Vonnie Miller, Stagecrafters
Dr. Richard Kurrash, Royal Oak Pastors Assoc.
Millian Toms, Main to Royal Oak Chamber of Commerce
Robert Ball, The Daily Tribune

The Harley Ellington Pierce Yee Associates, Inc.
and Development Strategies Inc. Team Includes:
Jack Goodnoe, Director of Site Planning
Wendy Fry, Landscape Architect/Site Planner
Robert Balas, Site Planner
Richard Ward, Market Analyst/Urban Planner
Barry Hogue, Market Analyst/Urban Planner
James Cloar, Downtown Management Consultant/Facilitator

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Table of Contents

Section
THE VISION FOR DOWNTOWN ROYAL OAK

1
1-1
1-2

Past Visions Realized
A Vision for the Future

EXECUTIVE SUMMARY

2

Summary of the Master Plan

MARKET DEVELOPMENT AND LAND USE STRATEGIES

2-1

3
3-1
3.4
3-12
3-24
3-27

Market Strategies
A Framework for Downtown Growth and Development
Redevelopment Parcels
Surrounding Land Use Planning and DOA Revisions
Development and Land Use Actions Summary

URBAN PLANNING AND DESIGN

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Circulation and Access
Parking
Streetscape
Orientation, Identity and Signage
Parks and Plazas
Paving, Furnishing and Landscape
Lighting
Buildings and Alleyways
Urban Planning and Design Actions Summary

ORGANIZATION, MANAGEMENT AND
SERVICING STRATEGIES

Page

4-1
4.5
4-8
4-9
4-12
4-16
4-20
4-22
4.34

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Organizational Structure and Responsibility
Cooperative Retail Management
Promotion and Marketing
Parking
Security
Maintenance
Organization, Management and Servicing Actions Summary

5-1
5.5
5.5
5-6
5.7
5-8
5-10

BUILDING THE VISION - The Planning Process

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6-1

INVENTORY AND ANALYSIS

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7-1

Market Context
Land Use
Circulation
Parking
Streetscape
Management and Service Provisions

7.3
7-10
7-25
7-27
7.37
7.47

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Table of Contents

Section

Page

Aerial View of the Downtown Plan

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1-3

Organizing Concepts for Downtown
A Framework for Downtown Growth and Development
Urban Development Objectives
Master Plan for Downtown Growth
and Development
Redevelopment Areas Parcels
Redevelopment Area I
Redevelopment Area II
Redevelopment Area Ill
Redevelopment Area IV
Redevelopment Area V
DDA Boundary Revisions and Future Study Areas
Development and Land Use Actions Chart

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3
3
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3.5
3.7
3-10
3-11

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3
3
3
3
3
3
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3-13
3-19
3-20
3-21
3-22
3-23
3-25
3-27

Circulation and Access Master Plan
Parking Master Plan
Orientation, Identity and Signage Master Plan
Parks and Plazas Master Plan
Core Area Master Plan
Streetscape Development Phasing
Lighting Improvements Phasing Plan
Streetscape Design Concepts
Urban Planning and Design Actions Chart

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4
4
4
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4

4-2
4-6
4-10
4-13
4-17
4-18
4-21
4-26
4.34

The Role of the Downtown Coordinator
Organization, Management Servicing Actions Charts

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5

5-10
5,11

Existing Land Use
Existing Multi-Family Housing
Existing DDA and TIF Boundaries
Special Study Areas
Existing Circulation and Parking
Existing Parking Utilization Study
Public Parking Coverage
Typical Royal Oak Sidewalk Design
Existing Lighting Conditions
Existing Management and Service Provisions

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7-13
7-22
7-23
7-24
7-28
7-31
7-36
7-41
7.43
7.47

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MAPS AND ILLUSTRATIONS

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THE VISION FOR DOWNTOWN ROYAL OAK

Creating the Vision

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�THE VISION FOR DOWNTOWN ROY AL OAK

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Past Visions Realized

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Past Visions Realized

Royal Oak has a long history of serving its citizens, its neighborhoods and the
surrounding communities as a traditional Downtown center; offering all of the
necessary conveniences and amenities of a vital urban core. Housing was built
tight to its borders. Walking to shopping areas was common and Main Street
brought both residents and visitors into the Downtown. Long lasting
commitments were made to the Downtown by building substantial architecture,
by locating public and private institutions Downtown and by fostering
independent businesses in the city.
The proliferation of suburban destinations beyond Royal Oak, and the
development of shopping malls contributed to drawing activity out of the heart
of Royal Oak. In light of this, actions were taken by the city and its business
community to restore and revitalize the activity and look of Downtown . Bold
and cooperative initiatives were taken which:

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Created one of Michigan's first Downtown Development Authorities
(November 1976).

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Developed a substantial amount of senior housing near Downtown .
Encouraged the Oakland Community College to locate in Royal Oak.
Improved streetscapes throughout the ODA.
Enhanced the civic area.
Provided city funded parking decks.

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Envisioned mixed use development at 1-696 to establish a presence at the
new interchange, to provide new housing and commercial opportunities
which promote and enhance Downtown, and to help make Royal Oak a
regional destination once again.
Cooperated with First of America to develop a new corporate headquarters
in Downtown .
Created a favorable atmosphere for independent retail and entertainment
businesses.
This long range vision and commitment to action has paid off. Vacancy rates
are virtually zero, historic architecture is being restored and Royal Oak is
known regionally for its friendly character and its unique variety of shops,
restaurants and entertainment.
Royal Oak has been well nurtured in its recent past, and has prepared itself
well to step back and evaluate what the next steps should be.

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THE VISION FOR DOWNTOWN ROY AL OAK

A Vision For The Future

A Vision for the Future

The future for Downtown Royal Oak will be built upon its exciting combination
of the traditional and the unique. A strong sense of it's past creates the
foundation for change and enhancement. While a vital mix of activities, along
with a freedom of expression will continue to give Royal Oak it's special flair
and appeal as an alternative shopping and leisure experience.
People will be drawn to Royal Oak as a Downtown that not only invites use, but
offers something back to it's business, it's residents, and it's visitors.
It will offer:
New space for independent retailers in a pedestrian oriented storefront
setting inspired by traditional Downtown characteristics.
More housing in Downtown, and strong circulation linkages to surrounding
residential areas.
A variety of office development options including civic and corporate office
space; and opportunities for new landmark buildings.
A variety of new and revitalized public parks and plazas.
The incorporation of public art in the Downtown area.
Coordinated orientation and identification systems to make Downtown safe
and easy to use; and destinations easy to find.
The experience for the user will be a strong sense of having entered a city that
is comfortable, lively and delightfully different. All ages will be equally at home;
and this mix will be encouraged. Streets and open spaces will create a series
of inviting places to stroll, meet, sit and enjoy the urban activity. There will be
small, intimate places for private and spontaneous activity and large areas
designed for organized events. It will be seen as a sociable and friendly city.
Independent business will be encouraged to make tasteful, individual
expressions with their property which use traditional forms , scale and details as
their inspiration and as the measure of quality.
Royal Oak has established a reputation as, and will continue to be, a city that is
constantly refreshing itseH and reaching out to it's citizens and its visitors. Each
of it's components has a distinct personality. These personalities will be
allowed to be blended and strengthened to reinforce each other. Royal Oak
will be a city that continues to take pleasure in it's growth; encourages diversity,
promotes commerce, is both comfortable and invigorating to be in, and openly
invites participation.
The theme, or feeling of Downtown Royal Oak that will result from this plan will
be one of respecting and encouraging traditional elements, both visual and
functional, while encouraging creative and eclectic endeavors and expressions.

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----------THE VISION FOR DOWNTOWN ROY AL OAK

Aerial View of the Downtown Plan
SIGNATURE OFFICE BUILDING

CIVIC CORRIDOR ALONG SECOND STREET AND
MAIN STREET PEDESTRIAN CROSSINGS

POST OFFICE PLAZA
EXPANDED FARMERS' MARKET
AND ACTIVITY PLAZA

AMTRACK STATION AND TRAIN PLAZA

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SIGNATURE

OFFICE B U I . ~

CONTINUING CARE
RESIDENTIAL COMMUNITY

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LANDMARK BUILDING

MUNICIPAL PARKING DECK

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STOREFRONT STYLED RETAIL DEVELOPMENT

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RAILROAD PARK AND FOURTH STREET CONNECTOR

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EXECUTIVE SUMMARY

Summary of The Master Plan

The Downtown Royal Oak Master Plan evaluates the Downtown's strengths,
and its opportunities for positive growth and enhancement. It establishes a
Vision for the future and recommends Strategies for:
Market growth
Land use and development
Urban design enrichment
Cooperative downtown management

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The Vision is based upon extensive investigations that took place in the fonn of:

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Interviews with key individuals who represent the perspectives of business,
government agencies and institutions in the City, and in the region
(Section 6).
Broad based and interactive workshop sessions for goal setting and
problem/opportunity identification (Section 6).
On-site observation and research regarding today's market factors ,
physical and functional conditions and the organizational structures
affecting the operation of the DOA (Section 7).
Guiding concepts for change, and recommendations for action, were established for
each of the planning elements noted above and are summarized here.
MARKET DEVELOPMENT AND LAND USE

Royal Oak is well positioned for growth despite intense retail competition. The
opportunities lie in expanding on the markets of eclectic and specially retailing ,
restaurants and entertainment along with selected office and residential
development. In order to capitalize on these potentials the ODA should:
Build upon its' success with destination retail , restaurants and
entertainment businesses.
Not seek or encourage large scale discount retail. Rather, it should
promote store front styled retail development.
Accommodate selected "hybrid" retail (such as Pier 1) in Redevelopment
Area II.
Improve and expand the Fanners' Market to a full time and year-round
operation.
Encourage additional office facilities for financial and medical institutions.

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EXECUTIVE SUMMARY

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Summary of The Master Plan

Create opportunities for additional, higher density housing adjacent to, and
with-in, Downtown; including a variety of senior housing options.
Pennit and encourage new and renovated second floor residential use.
Six areas are identified for implementing redevelopment efforts to meet the above
market potentials. (See Pg. 3 •13) To accommodate this, two areas will require
expanding the current DOA limits eastward from Troy Street. Future planning
studies should test the benefits and design of, higher density residential; 1. Between
the Barton/Lafayette and 1-696 districts of the ODA, and 2. North and west of Main
Street and Eleven Mile Road.
URBAN PLANNING AND DESIGN

The Downtown has, over time, made substantial improvements to the look and
functional efficiency of Downtown. In order to reach its full potential, two broad
issues need to be addressed through physical design.
The east (Main Street and the Civic area) and west (Washington Street)
districts need to be unified into a functional and visual whole.
Underutilized parking must be made recognizable and inviting; and new
parking must anticipate future business and civic development.
To achieve the east/west linkage, across Main Street and the Railroad Corridor, the
primary cross town connector streets of Second, Third and Fourth will be enhanced
and reinforced.
Additional identification and orientation systems (signage, landscape, streetscape
and lighting) will signal these linkages and important public destinations, such as
parking and City Offices. Pedestrian accommodations and public open spaces have
been expanded. Actions to implement these plans include:
Install special paving at high use pedestrian crossings.
Enhance Third Street and improve the Center Street parking deck to
encourage its use.
Develop a comprehensive signage and gateway design plan.
Enhance the Railroad ROW as a visual open space through Downtown .
Install additional traffic lights and left tum signals at selected Main Street
intersections.
Develop Second Street as the Civic Corridor linking the City Hall area with
the Post Office area; and thereby highlighting the community service
aspects of Royal Oak.

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EXECUTIVE SUMMARY

Summary of The Master Plan

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Enhance the Fourth Street corridor as the primary connector from Main
Street to Washington Street across the Railroad tracks.
Develop a centrally located open space in this Fourth Street corridor which
uses the Railroad presence as its theme. ("Railroad Park")
Develop a public events plaza in conjunction with an expanded Farmers'
Market and reorganized surface parking.
Develop detailed facade design guidelines and a design assistance
program.
Create future deck parking for the City Hall area and the Lafayette/Fifth
Street area.
ORGANIZATION MANAGEMENT AND SERVICING

The accomplishments achieved under the current organizational structure are
impressive and the system should remain intact. Additional cooperative efforts and
operational efficiency would be enhanced by increased input by the Downtown
merchants. The DOA should retain primary responsibility for coordinating Downtown
economic development and the associated physical improvements. The City should
continue to provide professional resources to the DOA as necessary for securing
funding along with the administration of major physical improvement projects.
The Downtown merchants should assume increased responsibility for providing
additional, coordinated Downtown promotion and marketing activities, and for
contracting selected maintenance services. As the demand and need for these
activities and services increase the means for providing them should evolve from
part time volunteer assistance to a paid part time or full time Downtown Coordinator.
This individual will be the point person for guiding and assisting a cooperative retail
management system between the Downtown merchants, the Chamber of
Commerce, the ODA, and contracted services.
The present system of funding operational costs should be refined to allow more
revenues to be available for operational purposes. The DOA and the City should
continue to be the primary service providers for Downtown. The present system of
financing and building parking facilities should be retained. In addition to the many
specific recommendations for improved parking utilization included in this report, a
comprehensive Downtown parking management plan should be developed by a
parking consulting firm .

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Summary of The Master Plan

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Detailed recommendations, for each of the planning issues are outlined in Sections
3, 4 and 5 and are summarized in chart form on the final pages of each section.
The charts are an overview of: a) the actions to be taken, b) who should have
central responsibility to initiate and coordinate these actions, c) what should be the
sequencing for action, d) what are the options for funding these recommendations
· and, e) a preliminary cost estimate for public projects which are likely to happen in
the near-term.
Phasing priorities are characterized as follows:
1.

Near-term - activities that should be initiated within 1 to 3 years.

2.

Mid-term - 4-10 years.

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Long-term - 10 years and beyond.

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Market Strategies

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INTRODUCTION

The recommendations regarding land use and development strategies described in this section are based on both planning and market criteria. They
are meant to be consistent with the "Vision" for Downtown described in Section
1, to be desirable and compatible with existing uses, and to be realistic in tenns
of market potential for the type and scale of uses and development suggested.
The recommendations focus first on market factors and market strategies which
influence future land use. Then, the recommended types of development and
redevelopment are outlined. Finally, the relationships between the Downtown
plan and other critical planning areas are discussed. For each of these three
strategic elements, the "why", "what" and "how• are described under the
headings Analysis and Recommendations and Implementation.
MARKET STRATEGIES
Analysis

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Downtown Royal Oak is well positioned within its surrounding retail market;
there are an estimated 180,000 people within a three mile radius. However,
competition for general merchandise retailing is intense and is led by the
nearby regional and community shopping centers such as Northwood, Universal
Mall, Oakland Mall and the Somerset Collection. Attempting to compete
against these shopping centers and their national chain tenants for general
merchandise comparison shopping is unrealistic. Consequently, Downtown
Royal Oak has evolved into a core area that accommodates eclectic specialty
retailing, restaurants, offices for financial institutions and small professional
office tenants, and residential uses located on the periphery of the central
business district. There exists no "anchor" store Downtown as is the case in a
shopping center. To quote an observation made at one of the planning
workshops "Downtown is the anchor" in Royal Oak. Relatively low retail rents
have allowed a variety of creative entrepreneurial business ventures to be
established, contributing to Royal Oak's popularity as an interesting, safe, urban
shopping destination. But, just as market factors kept rents low in the past,
market factors have begun to push rents higher in recent years as the vacancy
rate for Downtown space has dropped to almost zero. The challenge is to take
advantage of these market factors and to identify the types of additional
businesses and uses that are desirable, compatible, and feasible Downtown .
The objective is to fonnulate market strategies for retaining existing businesses
and for accommodating new ones that provide an expanded mix of uses
Downtown.

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Market Strategies

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Recommendations and Implementation

1.

Downtown should build upon its success with destination retail and
restaurants by the continued upgrading of existing businesses and by
seeking to fill some of the specialty niches not presently represented .
An example of these include a bookstore, toy store, delicatessen , news
stand, or specialty foodstore. This should be accomplished by having
a Downtown Coordinator actively seeking such businesses (see Page
5-2) and by the continued improvement of the physical environment as
detailed in Section 4.

2.

Large scale discount retailing (e.g. K-Mart, WalMart, etc.) should not be
encouraged or accommodated in or near the Downtown area. There
would be little, if any synergy or benefit to other Downtown businesses
by accommodating this type of use Downtown . Customers making a
shopping trip to a discount department store are unlikely to combine
their trip with a visit to the specialty retail stores or restaurants
Downtown . In addition, the large site requirements of a discount
retailer is inconsistent with the scale and character of business
Downtown.

3.

The potential for attracting specific "hybrid" retail operations (e.g. Crate
&amp; Barrel, Pier I) does exist, especially if the density of residents in and
near Downtown increases. In some communities these businesses
have located in traditional Downtown settings and structures, though
they may need 5,000 to 15,000 square feet of floor space. The market
strategy recommends that these uses be accommodated on a selective
basis since they can be compatible with and complement the existing
specialty retail and restaurant establishments Downtown. To implement
this recommendation and accommodate the space requirements of
these businesses, as well as the expansion of new and existing smaller
specialty retailers, the plan incorporates a designated Redevelopment
Area II bound by Washington, Main, Fifth and Seventh Streets (see
Page 3-14, #2). Another part of the market strategy underlying this
recommendation is to provide opportunities for creating additional retail
space by offering a "relief valve" for increasing retail space demand,
thus helping to stabilize rising rents.

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The Farmers' Market should be expanded to a full-time produce market
as a part of the overall market strategy. This will offer another exciting
retail component to Royal Oak that further differentiates it as an active ,
vibrant Downtown. Additional details on this recommendation and its
implementation are outlined in item (4) on page 3-16.

5.

Though the suburban Detroit office market is presently overbuilt, Royal
Oak is well positioned as a location for office development. Therefore,
the market strategy includes capitalizing upon the opportunity to
develop new office buildings when demand materializes. The plan

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Market Strategies

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includes several specific sites to accommodate new office development
(see discussion of Redevelopment Parcels I and V on pages 3-12 and
3-17).
Target markets for new office development include administrative/
processing functions for medical and financial institutions. For smaller,
infill office development, medical office and general office space users
requiring 1,000 - 5,000 square feet should be targeted.

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Increasing residential density in and around Downtown is an important
recommendation of the market strategy and a key component of the
plan. The opportunities for developing and redeveloping housing on
the Downtown periphery will increase, particularly in the areas to the
north of Eleven Mile Road and to the south of Oakland County
Community College. This will provide a greater concentration of
patrons to support additional retaiVservice businesses and will create
more activity and -vitality Downtown - a desirable end in itself. The
market for additional residential units has heretofore been untested due
to a lack of new housing being introduced in the Downtown area.
However, the residential units now being developed at 1-696 are
providing a test market for new housing close to Downtown. If a strong
residential market for medium density housing is demonstrated,
additional housing development should be planned for areas within or
adjacent to Downtown. The discussion on Surrounding Land Use
Planning on pages 3-24 and 3·26 recommends potential locations for
this type housing. It is likewise recommended as a part of the
marketing strategy that residential uses continue to be permitted and
encouraged above the first floor of Downtown businesses.

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3.3

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MARKET DEVELOPMENT AND LAND USE STRATEGIES

A Framework For Downtown Growth And Development

INTRODUCTION

The urban design solutions for Downtown Royal Oak need to establish a
physical environment to accommodate and actively promote the market
objectives and the goals of the Vision for Royal Oak. The guiding concepts for
unifying and encouraging growth and development throughout the Downtown
are: 1) to link the Civic Center area and the Washington Avenue business
district with, and through, the Main Street Corridor, 2) to establish new
development and redevelopment opportunities for productive land use changes.

ANALYSIS

The Downtown has a strong history of public improvements that have created a
foundation for continued enhancement of the urban environment. Regional
access routes, which in the past drew traffic away from Downtown , have had
the positive effect of helping to preserve the scale and character that makes
Royal Oak so appealing. Because of this it was able to retain a feeling of a
traditional Downtown . Today these regional routes help to provide good access
revitalized and reemerging Downtown. The streetscape improvements have
enriched this character. Building upon this foundation , the Framework Plan for
physical development is aimed at achieving stronger bonds between the parts
that make up Downtown and at the same time creating new opportunities to
work, shop, live and recreate in the Downtown area.

I

The Downtown today is visually and functionally divided east from west by Main
Street and the Railroad Right of Way. There is ambiguity about what is, or
should be, considered the center of Downtown - Is it the Main Street area or is
it the Washington Avenue area? How can they best be brought together for
mutual benefit; and how can the use of Downtown be made increasingly
convenient, comfortable and inviting?
Characteristics which contribute to Royal Oak's success as an urban center
today include:
An active government and civic area (City Hall, Library, Farmers' Market,
Post Office, SMART station and a future AMTRAK station) .
A traditional Main Street thoroughfare.
Unique specialty shopping and entertainment activities.
Close-in residential areas; including a strong senior citizen component
along with substantial new and proposed multi-family housing.
A pedestrian-friendly (2 - 3 story) "store-front" streetscape with architectural
diversity and historically significant buildings.
Existing and potential public open spaces.
Potential for land consolidation and redevelopment opportunities.

3.4

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DEVELOPMENT AND LAND USE STRATEGIES

The Organizing Concepts For Downtown

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3 • 5

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MARKET DEVELOPMENT AND LAND USE STRATEGIES

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A Framework For Downtown Growth And Development

The physical planning goals which the Framework Plan seeks to accomplish in
order to realize the Vision for Downtown are:
Enhanced unification of the Downtown, both visually and functionally to
orient the user and make circulation easier (whether by car or on foot).
Convenient, easy to find, and inviting parking facilities.
A linked system of public open spaces and amenities to accommodate and
promote pedestrian activity in the Downtown.
Improved pedestrian safety at road and railroad crossings.
Opportunities for land consolidation, and redevelopment to realize market
goals and opportunities.

I

RECOMMENDATIONS AND IMPLEMENTATION

1.

The Downtown plan needs to overcome the dividing effects of Main Street
and the railroad; and tum these, instead, into unifying elements. This can
be done by reinforcing the overlap and linkages between the two business
districts and the civic center area. Each area should have its own
personality, while sharing common elements. The key common elements
are the circulation corridors and the points where they intersect. The
primary intersections are where Main Street meets Second, Third and
Fourth Streets. Fourth Street is especially important because it is
continuous all the way through Downtown, running east and west. For this
reason , Fourth Street should be enhanced to be the backbone that links
Main Street with Washington Avenue.

2.

The City and the DDA should assemble land for public use where Fourth
Street, Center Street, and the Railroad ROW come together, in order to
develop a "Central Park" area along this all important Fourth Street
connector.
The railroad has a powerful presence; both as an open visual corridor
through the Downtown, and as a dynamic and kinetic element. When a
train roars through Downtown, all cross town traffic stops. It demands
attention . It is an exciting element that contributes to making Royal Oak
unique and special, and needs to be enhanced and celebrated.
The Fourth Street corridor and this railroad crossing/railroad park area,
should be the new unifying feature of Downtown . It is common to the east
and west halves of Downtown. It is dynamic, historically relevant, close to
the Downtown's most central parking facility (the Center Street deck), and
is located where existing and future open space and pedestrian linkages
converge. It should become the primary internal orientation point for any
one using Downtown. It needs to be made

3-6

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MARKET DEVELOPMENT AND LAND USE STRATEGIES

A Framework For Downtown Growth And Development

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' DOWNTOWN STUDY for the
CITY of ROYAL OAK
DOWNTOWN DEVELOPMENT AUTHORITY

FRAMEWORK PLAN
for
Downtown Growth and Development
F.c,24 1993

3.7

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MARKET DEVELOPMENT AND LAND USE STRATEGIES

I

A Framework For Downtown Growth And Development

visible from both Main Street and Washington Avenue, through special
streetscape lighting, furnishings , pageantry, and signage treatments.
This area warrants special study to establish a Railroad Park Master Plan.
The park should be both a leisure park and a railroad history park. The
railroad "celebration· must be carefully designed as a part of the larger
Fourth Street corridor so that it functions as an unifying landmark. The
dominant visual impression should be the recognition of the corridor within
which the railroad park is a special highlight. lntennodal Surface
Transportation Efficiency Act (ISTEA) funds are available for such projects ;
especially when ROW and circulation improvements and historic elements
are combined in one project. (See Parks and Plazas Page 4•12)
3.

The topographic high point of the City is at the intersection of Washington
Avenue and Fourth Street. This, in combination with the historic and
attractive Washington Square building, makes this intersection an important
destination and orientation point. Like the intersection of Fourth and Main,
this intersection of Fourth and Washington should be reinforced as a pivot
point that links Washington to Fourth, and Fourth to Main Street.

4.

Secondary east-west linkages need to occur on Third and Second Streets.
Enhancements to Third Street will invite and draw motorists to the Center
Street deck. Streetscape and Plaza development on Second Street should
be developed to tie the post office, the proposed AMTRAK station and the
Library/City HalVFanners' Market area together along this "Civic Corridor";
helping to establish another east/west linkage across Main Street. This
should be made a high priority for city participation in conjunction with
private investments on Redevelopment Parcel V, and the AMTRAK site.

5.

These linkage systems, discussed above (Items 1 - 4), should become the
structure along which existing and new public open space occurs. This will
help make the corridors more enticing and usable by pedestrians, while at
the same time, enhancing vehicular circulation by defining critical
connections and destinations. Physical design characteristics and priorities
for creating these linkage systems are discussed in Section 4. (See Pages
4•2, 4-10 and 4-13)

6.

Strategies for identifying the "gateways" into Downtown, and for developing
"easy-to-find" parking facilities as destinations should be based upon this
internal organizing framework of linking east with west. These strategies
are discussed in Section 4. (See Pages 4.9 thru 4-12)

7.

Downtown Royal Oak has distinct boundaries with healthy residential areas
on most of its perimeter. This is wisely being reinforced with new
residential at the 1-696 development area. As discussed earlier, business

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DEVELOPMENT AND LAND USE STRATEGIES

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A Framework For Downtown Growth And Development

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uses are a priority for Downtown land. Residential development
Downtown, therefore, should be focused on creating new opportunities,
especially for senior citizens to live in and near the Downtown; and for the
development and redevelopment of living units above first floor
businesses.
8.

Oakland Community College (OCC) is a key member of the Downtown
community and is likely to expand its facilities over time. Its primary
public face is to the south and future development should be south of
Lincoln. This will locate the existing parking deck (which can be
expanded vertically) centrally to an expanded campus. Lincoln can
become more pedestrian oriented as an internal campus road; and the
intersection of Lincoln with the •center Street• alleyway can become an
identifiable campus center within Downtown.

9.

Several opportunities exist on currently underutilized land for
redevelopment, which will meet and create new market potentials and
which will reinforce these physical planning strategies. Refer to
discussions on REDEVELOPMENT PARCELS. (See Pages 3•12 thru
3•25)

Site specific Urban Development Objectives and the Master Plan for Downtown
Growth and Development which are based upon this Framework Plan are
shown on pages 3• 10 and 3• 11. Detailed recommendations and
implementation strategies for urban planning and design are discussed in
Section 4.
The research that established that the understandings of how Downtown
works today is documented in Section 7.
The Vision building process by which goals for Downtown's future was
established, is documented in Section 6.

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Urban Development Objectives

1. Improve Parking Identification, Image, and Lighting
2. Expand and Enhance Civic Center Functions and Identity
(Civic Corridor)
3. Extend Core Parking
4. Enhance Organizing and Identity Corridors
5. Circulation Revisions for Safety and Efficiency
6. OCC Campus Expansion
7. Encourage Small-Scale Commercial and Office Infill
8. Promote 2nd Floor Residential Development
9. Expand ODA / TIF to Accomplish Redevelopment Strategies
10. CBD Gateways Identification and Image Enhancement
11. Reinforce Fourth Street Connector
12. Expand and Enrich Civic Center Open Space
13. Create a Civic Center Based Events Plaza
14. Improve Service Alley-Ways and Establish Maintenance Guidelines
15. Clean-Up and Enhance Railroad R.O.W. View Corridor
16. Improve Pedestrran Awareness and Safety at Intersections
(Roadways and Railroads)
17. Develop Special Street Lighting of Access Corridors for
Safety and Identity
18. Selectively Update Streetscape Furnishings
19. Implement a Public Art Program
20. Provide a Clock Tower as an Orientation and Image Landmark
21. Celebrate Railroad Presence
22. Illuminate Historic Architecture
23. Promote Facade and Display Enhancements
24. Display Hours of Operation
25. Consolidate Residual Land for Greenspace System
26. Guide and Promote Flexible but Traditionally Styled Private
Property Improvements
27. Initiate Market Based Development Strategies
I. Signature Offices and Municipal Parking Deck
II. Street Retail and Core Parking
Ill. Continuing Care Residenti~ Community
IV. Farmers Market and Civic Center
V. Signature Office Buildings

Refer to plan on facing page 3 • 10.

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DEVELOPMENT AND LAND USE STRATE GIES

Urban Deve 1opment Obj ectlves

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3. 10

�DEVELOPMENT AND LAND USE STRATEGIES

The goals of the Master Plan for Downtown Growth and Development are: 1) to create new opportunities for living,
working, shopping and having fun in Downtown and 2) to insure that doing so is convenient and stimulating.

Master Plan For Downtown Growth And Development
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Six redevelopment sites have been identified which provide workable and coordinated areas within Downtown for new
offices, retail businesses and housing. DDA boundaries need to be expanded for portions of these areas.

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Streetscape and open space enhancements will tie the Main Street and Washington Street areas together. Fourth Street
will be enriched, as the primary east-west connector, by the development of a centrally located "Railroad Park. " This will
become the symbolic, and pedestrian-friendly, "heart" of Downtown. Third Street will be the backbone for expanded and
improved parking facilities. Second Street will be enhanced as the "Civic Corridor'' linking the City Hall, Library and
Farmers' Market areas with the Post Office and the proposed Amtrak station.

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High image identification at key entry points into Downtown, along with special lighting, signage improvements and
pedestrian paving at intersections will invite and guide those coming to Downtown.

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CIVIC CORRIDOR

REDEVELOPMENT PARCEL IV

POST OFFICE PLAZA

EXPANDED FARMERS'MARKET
NEW EVENTS PLAZA

NEW LANDMARK BUILDING

NEW CIVIC OFFICE SPACE

AND EXPANDED PARKING

AMTRAK STATION

THIRD STREET CONNECTOR TO CENTER STREET DECK

TtURD STREET PARKING DECK

RAILROAD PARK AND FOURTH STREET CONNECTOR

REDEVELOPMENT PARCEL I

SPECIAL PEDESTRIAN CROSSINGS ON MAIN STREET
NEW OFFICE AND PARKING DECK

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REDEVELOPMENT PARCEL 11
NEW STOREFRONT RETAIL

AND HOUSJNG WITH OFFICES ABOVE

REDEVELOPMENT PARCEL 111

CONTNJUM OF CARE SENIOR HOUSING

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3 • 11

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MARKET DEVELOPMENT AND LAND USE STRATEGIES

Redevelopment Parcels

REDEVELOPMENT PARCELS

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Analysis

Downtown Royal Oak is a "built-out" traditional commercial business district in
the sense that there remain no large, vacant sites available for new
development. New land uses and physical improvements will, therefore, need
to be integrated into the context of existing development in order to realize the
vision for Downtown. The logical locations for accommodating larger scale new
and/or upgraded uses are on sites within Downtown that are presently underutilized in terms of their development potential. Six such sites are identified in
the recommendations which follow (See Page 3-13). For smaller scale
development, renovation of existing structures and new infill development will
be required .
Recommendations and Implementation

Downtown should continue as a mixed-use traditional urban core with retail ,
service , office and residential land uses in a medium density, pedestrian scale
environment.
1.

Designate the two block area bound by Fourth Street, Sixth Street,
Lafayette and West as REDEVELOPMENT PARCEL I to accommodate a
future signature office building developed in conjunction with a municipal
parking deck (See Pg 3·19). The concept includes a three to four story
off ice building (35,000 - 65,000 square feet) which reflects and
compliments the scale and quality of the First of America office to its north
across Fourth Street.
A parking garage, with the potential for ground floor office space, would be
constructed south of Fifth Street as a public City parking facility to serve
the office development and to provide additional parking for expanded
retail uses along Washington and Lafayette. The City's present system of
issuing bonds for financing parking structures {as was used for the
Lafayette Street garage) represents the most feasible method of
implementing this recommendation . However, City participation should be
contingent upon private investment since it is doubtful that construction of
the parking garage could be justified economically without development of
additional office space. The development of residential units in conjunction
with the deck in addition to or in lieu of office space should be considered
if the market allows.
This area has been subject to soil contamination associated with past land
uses in the area and environmental clean up may be a development cost
associated with new construction on this site.
The deck should be designed to be a two level deck at the north end, with
office on the first floor, and step up to 4 levels on the south end.

3 · 12

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DEVELOPMENT AND LAND USE STRATEGIES

Redevelopment Parcels

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3 • 13

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MARKET DEVELOPMENT AND LAND USE STRATEGIES

Redevelopment Parcels

It should have a landscape zone on the West Street side, and generous
streetscape development on Fifth Street face.
These features will maximize the deck's capacity while scaling down and
buffering the structure in the areas which are presently residential in
character and use. Streetscape improvements should be implemented in
conjunction with the construction of the deck or designed to accommodate
a future deck if installed in the near-term. No major improvement should
be made which would need to be removed to construct the deck.
NOTE: Streetscape improvements associated with all of the
Redevelopment Parcels should be implemented as public/private joint
ventures at the time of the parcel development.
2.

Designate the five-acre site between Main, Washington Avenue, Fifth and
Seventh Streets as REDEVELOPMENT PARCEL II to accommodate new
retail development and surface parking (See Pg 3 • 20). As explained in
the Market Strategies section, this redevelopment area could provide
modem retail space configured for selected "hybrid" retail business, and for
local retailers requiring expanded or upgraded space. Approximately
40,000 to 55,000 square feet of new ground floor retail space could be
developed in Redevelopment Parcel II along with approximately 200 to 240
parking spaces. The City should require that 2nd and 3rd floor space be
constructed on all new 1st floor commercial buildings. These upper levels
should be either office or residential uses. New buildings should be of
consistent scale with existing structures and should be brought out to the
sidewalk to form a consistent urban streetfront setting. Parking should be
located behind the structures as illustrated in the plan.
This redevelopment should be achieved in two phases. The half south of
Sixth Street will be Phase 1. Phase 2 will be north of Sixth Street. Sixth
Street should remain open until Phase 2 is developed. Closing Sixth
Street will encourage traffic to use Washington Avenue for access to this
area; and will eliminate this railroad crossing.
The building should pull away from the street at the intersections of
Washington Avenue with Fifth and Seventh Streets, to create mini-plazas.
The comer building should rise above the 2 - 3 story architecture of the
retail space to create new landmark structures in conjunction with the miniplazas, as urban orientation points. The parking behind the building serves
for convenient surface parking as well as an appropriate buffer to the
railroad. Landscaping along the railroad should reinforce the railroad
corridor as a part of the urban landscape, while softening and enhancing
its appearance. A walkway outside of the Railroad ROW and within the
parking area provides for a safe north-south pedestrian linkage from the
new pocket park at Seventh and Main Street to the railroad crossing at

3 · 14

�MARKET DEVELOPMENT AND LAND USE STRATEGIES

Redevelopment Parcels

Fifth Street. This in tum provides a continuous link to the new Railroad
Park at Fourth Street.
Tree plantings in the parking lot should be placed to recreate the urban
grid street pattern, and break down the expanse of parking . Sidewalks
should be developed along this grid to create a streetscape atmosphere,
and provide access to the stores. Stores should have rear entrances and
internal connections to the mini-plazas on Washington Avenue.

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Street and parking lot landscape improvements should be installed by the
developer. The Railroad ROW connector walk should be a publicly funded
project using Tax Increment Financing {TIF) and ISTEA funding.
The City should require that any development be a minimum of 2.5 acres
in order to have the development proposal considered in the southern
(Phase 1) half of Redevelopment Parcel II. The minimal site
consolidation required for the northern (Phase 2) portion of
Redevelopment Parcel II should be 1.6 acres. Access to the surface
parking should be from Washington Avenue and Seventh Street. The City
should commit to assisting with the assembly of property necessary for
Phases 1 and 2 and for purchase and improvement of that portion of
Phases 1 and 2 dedicated to public parking. It is recommended that the
City provide TIF financing for parking lot land acquisition and
improvements.
3.

Designate as REDEVELOPMENT PARCEL Ill the area included between
Main, Troy, Lincoln and Sixth Streets plus the properties fronting the east
side of Troy from Fifth to Seventh Street (see Pg 3 • 21). This 8.5 acre
site should be considered for the future development of a "continuing care"
facility for senior residents. The concept includes the provision of a
continuum of living environments including independent living, congregate
care, and skilled nursing care. This use would be consistent with the
present elderly housing located on the site and could provide synergy
between the Oakland County Community College campus across Main
Street and the Civic Center Complex (City Hall, Library, Farmers' Market)
two blocks to the north. Though this development concept would depend
entirely upon private involvement, the City should be prepared to provide
the necessary zoning and to assist in site assembly. The land immediately
south of Redevelopment Parcel Ill remains in industrial zoning which would
be incompatible with a continuing care facility. The city should, therefore ,
seek a higher and better use for this adjacent site (e.g. medium density
residential or commercial) through a planning study and likewise consider
rezoning the property to a use consistent with the plan .
The concept plan links the existing high rise tower to new skilled nursing
facilities with a common activities and dining facility. These new buildings
should be residential in character with well landscaped, protected and/or

3 · 15

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Redevelopment Parcels

enclosed activity areas. A mini park located at the comer of Sixth and
Troy Streets provides an outdoor activity area and pedestrian link to the
new independent living facilities east of Troy Street.
The independent living facilities should be 2 - 2 1/2 story garden
apartments type structures with individual yards. A generous open space
buffer and walkway can link the facility to Main Street, Oakland Community
College (OCC), and the Railroad ROW walkway system.
DOA and TIF boundary limits must be expanded to include this
redevelopment parcel. (See Page 3-25)
4.

Designate the area bound by Troy, Knowles, Fourth Street and Eleven Mile
Road as REDEVELOPMENT PARCEL IV. This area is intended to
accommodate an expanded Farmers' Market operation, a civic events
plaza immediately west of the Farmers' Market, infill office uses, and a
Civic Office Complex on the southwest quadrant of the site to meet a
number of City and/or County space needs (e.g. courts, holdover cells,
offices). (See Pg 3·22)
The City should obtain the existing Troy Street Office Building presently
owned by Oakland County. The building should be removed and the site
used as an events plaza in conjunction with the Farmers' Market. The City
and County should work cooperatively to convert all or part of the 23,000
square foot Farmers' Market into a full-time public and/or private produce
market. City and County CDBG funds should be considered for the
funding of this recommendation. The redevelopment of the Farmers'
Market is a very high (Near-Term) priority and should proceed with or
without the purchase of the county office buildings. Purchase of the county
office buildings by the City however would create an important incentive for
a public/private joint venture for the development of the Farmers' Market
and plaza.

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New outdoor vendor stalls designed to be colorful and festive in character
should be added for both expanded activity as well as an enhanced
presence from Eleven Mile Road as a gateway to Downtown. For the
same reasons, the comer at Eleven Mile Road and Troy Street should be
developed as a flexible outdoor activity plaza for outdoor dining, leisure,
and special events. New streetscape and City Hall plaza improvements
can tie these areas together across Troy Street to create a multi-faceted
series of civic event spaces. This will serve as a true terminus and hub for
the civic corridor of Second Street. (See Page 4-17)
It is also recommended that the City conduct a space needs analysis to
evaluate present and future space requirements for its courts, police, jail,
social services, administrative offices, and community meeting space.

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MARKET DEVELOPMENT AND LAND USE STRATEGIES

Redevelopment Parcels

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These functions could be accommodated in a new civic office building.
This would further reinforce the concept of a strong civic center extending
outward from the City Hall and library site.

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The new civic office building should be located at Troy and Fourth Streets
to establish civic identity on this main east/west access road into
Downtown. New and reorganized surface parking can be developed to
support this new use. This parking area east of the civic office building, is
also a potential future location for a city parking deck, if future office
demand dictates. This civic office building should orient a face of the
building and mini-plazas toward City Hall, and the Troy and Fourth Street
intersection. Over the long term additional civic or private office space
should be encouraged in this area along Troy Street, between Second and
Third Streets. Landscape and streetscape improvements should be made
as part of any building or parking construction.

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Knowles Street should be reopened as a north south access to the
expanded Farmers' Market/Civic Offices area.

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DOA and TIF limits must be expanded to include this Redevelopment
Parcel (See Page 3-25)
5.

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REDEVELOPMENT PARCELS V are two separate sites, each particularly
well suited for development of signature office buildings (see Pg 3 . 23).
These two sites, one south of the Post Office and the other on Washington
Avenue at Fifth Street, represent excellent infill office locations situated
near existing and future garage parking, and benefiting from attractive
streetscaping and public improvements. As such, they should be promoted
for the types of administrative, medical support, and other office uses
suggested in the previously recommended market strategies .

f

The post office area redevelopment building (Parcel V/north), should have
a direct link to the Center Street parking deck. It should also be designed
to architecturally complement, and "work with" the post office .
With the development of this site, the city should initiate the development
of a "Post Office Plaza" that accommodates the pick up and drop off
functions of the post office, while creating a pedestrian-friendly plaza for
public enjoyment.
The Fifth Street redevelopment {Parcel V/south) is an ideal location for
another landmark building as a terminus to Fifth Street. It should,
however, be designed to be pedestrian-friendly on both its east and south
faces, where it borders the Fifth Street Plaza .
6.

The CBD business district zoning regulations should be revised to permit
only retail uses on the ground floor of buildings fronting Main Street from
Eleven Mile to Fourth Streets, on Fourth Street from Main Street to

3 · 17

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Redevelopment Parcels

Washington Avenue , and on Washington from Fourth to Seventh Streets.
This could be accomplished with a zoning overlay district to the CBD for
these segments. This is intended to reduce the possibilitY. of non-retail,
office and similar uses from eroding the retail character of this strategically
important part of the retail core. Retail uses would include businesses
selling goods directly to the public and would include restaurants.
Specifically excluded would be general, medical and clinical offices;
professional offices; financial services; and business services.
7.

The DOA and TIF boundaries should be expanded to include all of the
area described in (4) above as Redevelopment Parcel IV including both
sides of all streets listed as boundaries. likewise, the DOA and TIF
boundaries should be expanded to incorporate those properties east of
Troy described as a part of Redevelopment Parcel Ill•

a.

Phasing for Redevelopment Parcels I through V is predicated upon both
market conditions and the priorities established by the DOA and other
participants in the planning process. The phasing and priorities discussed
below are expressed as "near," "mid" and "long" term, meaning,
respectively, for projects undertaken in 1 - 3 years, 4 - 10 years, or 10
years and beyond .

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Development of these office uses recommended for Redevelopment
Parcel I, is dependent upon the next market cycle for suburban office
development or upon the episodic opportunity presented by a corporate
owner-occupant, as was the First of America Operations Center.
Consequently, Redevelopment Parcel I is viewed as a mid or long-term
development priority. Redevelopment Parcel II, designated for new retail
development, should represent a mid-term development opportunity for the
Phase 1 property on the south haH of the site, and a long-term opportunity
for the Phase 2 property on the north haH. The continuing care uses
identified as desirable and feasible in Redevelopment Parcel Ill may
present the more immediate development opportunity. Though actual
development of the site may be a mid-term prospect, the City should
immediately begin to pursue potential developers of such facilities, and
suggest the City's wiliness to provide assistance in assembling the site and
establishing the necessary zoning.
It is clear from the planning workshops, that the expanded operations of
the Farmers' Market and the development of the adjacent Events Plaza are
a high priority for Redevelopment Parcel IV. These should be considered
near-term projects for the acquisition of the existing county office building
and an early step in initiating the project. A small infill office development
envisioned for Redevelopment Parcel IV would be a mid-term opportunity,
and the larger scale civic off ice complex and parking deck would represent
a long-term project. Development on the two signature office building sites
identified on Redevelopment Parcel V would be market driven, and
therefore, should be considered as mid to long-term projects in relation to
the regional office market and other Downtown Redevelopment
opportunities .

3 · 18

�Aerial View of Redevelopment Area I

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DEVELOPMENT AND LAND USE STRATEGIES

Redevelopment Parcel I

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3 - 4 STORY SIGNATURE
OFFICE BUILDING

(t, 35,000 - 65,000 S.F.)

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FIFTH STREET PARKING DECK
(% 500 SPACES)
TWO LEVELS
FOUR LEVELS - - - - - - - - - ,

□

l

{[

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Redevelopment Parcel I will provide substantial new office space. This will include expansion of the mini plaza at Fourth
and Lafayette Streets, and extension of the Fifth Street promenade. A new parking deck will service the new office space
on Redevelopment Parcels I and V-South during the day, and expanded entertainment and business activity at night.

Refer to narrative on page 3 • 12

3 • 19

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Aerial View of Redevelopment Area II

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DEVELOPMENT AND LAND USE STRATEGIES

Redevelopment Parcel II
RAILROAD R.O.W. OPEN SPACE

~11=!700
MINI PLAZA

-------~-+ti_,

11«--,,e

PHASE 2 STORE FRONT RETAIL
(15,000- 20,000 S.F.)
----1)"---i;;;;.:!!ti::::i~•
2..,.3 STORIES PLUS

)

LANDMARK BUILDING

)

CLOSE 6TH STREET

@

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R R CROSSING

u,
SURFACE PARKING

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------..-111!!!~

(200-240 SPACES)

~

PHASE 1 STORE FRONT RETAIL
(25,000 - 35,000 S.F.)
2-3 STORIES PLUS
LANDMARK BUILDING PRESERVED
MINI P L A Z A - - - - - - - - - -

MN PARK WITH PUBLIC ART

New retail development will provide both small and large lease space while restoring the traditional store front scale to
this area. Historically significant architecture will be incorporated into the development. Mini plazas and parks will be
created for pedestrian activity. Landscaped, overflow parking will be located behind the stores. Circulation changes will
provide safer, easier access to the area; and the railroad corridor will be enhanced with landscaping.

Refer to narrative on page 3•14

3 • 20

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Aerial View of Redevelopment Area Ill

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DEVELOPMENT AND LAND USE STRATEGIES

Redevelopment Parcel Ill
2 - 2 1/2 STORY

INDEPENDENT LMNG - - - - - - - - - - - - - - - - - - - - - - - - " " " "
GARDEN APARTMENTS

*D[l:-L

CONTNJING CARE _ _ _ _ _

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RESIDENTIAL COMMUNITY

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7

Senior housing within the Downtown will provide a •continuum of care• housing options ranging from independent living
through skilled nursing. Open space, mini parks and pedestrian ways will link this residential community to the Oakland
Community College, the civic area and the Farmers Market.

Refer to narrative on page 3• 15

3 • 21

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Aerial View of Redevelopment Area IV

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DEVELOPMENT AND LAND USE STRATEGIES

1~

Redevelopment Parcel IV

ifile.. P,::dL™9

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~ AA. ---

50 100

200

400

EXPANDED FARMERS MARKET-----+----

~-~--

J
CIVIC EVENTS PLAZA - --

-----------.

CIVIC CENT&amp;R IDENTIFICATION ------1,,1,A-~m;,

INFILL OFFICE SPACE
(LONG RANGE)

--------a11--rn~~~~t-'-ffll&amp;--4!

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POTENTIAL FOR FUTURE
4 LEVEL PARKING DECK

(350 - 400 SPACES)

This expanded Civic area will include an enhanced and enlarged Farmers Market, an outdoor events plaza, new civic
offices and improved parking to service this area. Streetscape enhancements will link this area to the civic corridor to the
west, and will strengthen the recognition of the civic area from Eleven Mile Road.

Refer to narrative on page 3•16

3 • 22

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DEVELOPMENT AND LAND USE STRATEGIES

Redevelopment Parcels V

2-3 STORY SIGNATURE
OFFICE BUILDING

(!t 40,000 - 60,000 S.F.)

AMTRAK STATION AND

PLAZA LINK TO
SECOND STREET

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2-3 STORY SIGNATURE
OFFICE BllLDING
(± 16,000 - 24,000 S.F.)

OR LANDMARK BUILDING
OVER 3 STORIES

Redevelopment Parcel V-North will provide new office space along the civic corridor (Second Street). Public/private
cooperation can make possible a new Post Office Plaza as an important terminus (along with the future Amtrak station
and plaza) to the civic corridor. Improvements to the Center Street deck will insure the needed parking space. Parcel
V-South creates new office space, and will be an important landmark at the end of Fifth Street, which will be reopened
at Main Street to provide direct access to this important redevelopment area along Washington Street.
Refer to narrative on page 3 • 17

3 • 23

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MARKET DEVELOPMENT AND LAND USE STRATEGIES

Surrounding Land Use Planning
and DOA Revisions

PLANNING CONTEXT
Analysis

The preceding market and land use recommendations have been limited to
those areas encompassed by our study. However, it became clear early in the
preparation of the plan that three other areas near the Downtown are important
to the context of the planning and market strategies. The following
observations and recommendations are intended to suggest how these three
areas should relate to Downtown .
Recommendations and Implementation

1.

The first of these areas is the 18-acre site currently being redeveloped at 1696. The master plan for the site includes offices, a conference center and

hotel, and residential development. The first phase of this plan, the new
124-unit Main Street Square condominium project is underway. This is
certainly an important initial component to the 1-696 plan. But, it is equally
important to the Downtown core in terms of increasing the surrounding
housing density which translates into an expanded retail market and more
Downtown activity. As suggested earlier, the Market Street Square
condominium project will also serve as a test market for what will hopefully
prove to be a growing demand for medium density housing in areas
adjacent to the Downtown core .
One marketing recommendation concerning the 1-696 project that was
alluded to earlier should be elaborated upon here. The office and retail
strategies for 1-696 and the Downtown core must be coordinated to ensure
that they do not conflict. The market strategy for 1-696 should target
corporate and speculative office development desiring interstate access
and identity along with the scale and building height permitted as a part of
the plan. In the Downtown core the market strategy should focus on
administrative offices, medical-related offices, and smaller increments of
tenant spaces in existing structures and in new office buildings at a scale
and height consistent with the present urban setting. Retail uses at 1-696
should be limited to those directly supporting the office and
hoteVconvention center uses to avoid their competing against the
Downtown specialty retailing and restaurants.
2.

l

The second area that needs to be put into context vis-a-vis the Downtown
core is the area between Main Street, Washington Avenue, Kenilworth and
Lincoln Streets. This strategic area lies south of Oakland Community
College and north of the 1-696 project. The north-south arteries of Main
and Washington Avenue are primarily lined with retaiVservice uses with
single family homes on the cross streets.

3 · 24

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DEVELOPMENT AND LAND USE STRATEGIES

ODA Boundary Revisions And Future Study Areas
///

/ //
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EXPANSION FOR

FARMER'S MARKET /CIVIC CENTER

EXISTING DOA ADD TO TIF

rn
EXPANSION FOR
INU~ CARE RESIDENIIAL COMMUNITY

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3 • 25

Refer to narrative on page

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MARKET DEVELOPMENT AND LAND USE STRATEGIES

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Surrounding Land Use Planning
and DOA Revisions

The logical use for this transitional area would be higher-density housing
(mid-rise apartments and condominiums} consistent with the plan
previously prepared by the Oakland County Planning Department. With
the exception of selected, existing high quality commercial establishments,
no future commercial uses should be accommodated in this area.
The potential for selective cross-street closures and cul-de-sacs could also
be considered as a part of the site assembly process for residential
redevelopment in this location. This may help reinforce this residential
character in the neighborhood and reduce the amount of non-residential
vehicular traffic. Increased density, quality residential development will be
an asset for Downtown and will upgrade the appearance and quality of
uses along this important link between 1-696 and the Downtown core.

II

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3.

A separate planning study should be undertaken to formulate a strategy for
the 2-3 block area north of Eleven Mile Road between Main Street and the
railroad. Though these blocks lie outside the Downtown study area, they
clearly represent a site with redevelopment potential. They are also
important because they represent highly visible entryways into Downtown.
The opportunity for residential development on portions of these sites
should be investigated along with other alternatives.

4.

Presently, none of these three contextual planning areas are within either
the DOA district or the TIF district. However, if further study and planning
demonstrate a significant redevelopment and market potential, then these
areas should be incorporated into the DOA and TIF districts and should be
candidates for rezoning consistent with their planning uses.

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.•~-,
RECOMMENDATIONS FOR ACTION

Summary

ACTION

RESPONSIBILITY

PHASING
PRIORITY

COST

FUNDING OPTIONS

DEVELOPMENT AND LAND USE STRATEGIES

- Area Ill. Continuing Care Residential Community

Market/DDNCity

1

b

b

- Expand DDNTIF to Accomplish Redevelopment Strategies

DDNCity

1

--

--

- Area IV. Farmers Market and Civic Center

Market/DDNCity

1-3

a/b

CDBG/c

- Promote 2nd Floor Residential Development

DDNCity

2

-

--

- Area V. Signature Office Buildings

DOA

2

b

b

- Planning for 1-696/Lincoln St. &amp; Eleven Mile and Main St.

City

2

$30,000 - $50,000

TIF

- Area I. Signature Offices and Municipal Parking Deck

DOA

2-3

a/b

b/TIF

- Area II. Street Retail and Parking Lot

DOA

2-3

a/b

b/TIF

- Expand Residential Redevelopment North of 1-696

City/ODA

3

b

b

- OCC Campus Expansion

OCC Board

--

C

C

a.
b.
c.
d.

Cost to be determine by Mure design
Private market will determine cost and/or funding
Separate Institutional or municipal funding
Annual cost without payroll costs

BS

cc
CDBG
ODA

OM
DNA

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=
=
=
=
=
=

Bond Sales
Chamber of Commerce
Community Development Block Grant
Downtown Development Authority
Downtown Merchants
Department of Natural Resources

GF
= General Fund
ISTEA = lntermodal Surface Transportation Efficiency Act
NEA
= National Endowment for the Arts
OCC = Oakland Community College
TIF
= Tax Increment Financing

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URBAN PLANNING AND DESIGN

Circulation and Access

INTRODUCTION

This section outlines specific planning and design recommendations for meeting
the needs identified in the analysis work (Section 7); and for achieving the
goals and objectives established by the Vision sessions and Framework
Planning. (Sections 6 and 3 respectively). They focus primarily en
enhancements to the public realm for improved convenience , safety and
enjoyment. They are, at the same time, concepts which should be seen as
guidelines to encourage private development to be sympathetic with , and
supportive of the Vision for Royal Oak.
CIRCULATION AND ACCESS
Analysis

Royal Oak is well served by arterial roads and highways. Eleven Mile, 1-696,
and Woodward Avenue feed both Washington Avenue and Main Street as
north/south connectors into Downtown. Main Street is the only major
north/south regional connector through Downtown, and therefore, carries
substantial traffic which is not using the Downtown as a destination. The need
here, is to allow for convenient through traffic on Main Street, while making it
more pedestrian-friendly and safe.

•
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The classic urban grid street pattern serves Royal Oak well to distribute traffic
and create a traditional Downtown character, not found in suburban shopping
malls or office complexes. The grid, however, is interrupted by the railroad
tracks. This makes east/west circulation difficult in several areas. The
recommendations are aimed at bringing clarity and order to circulation patterns
for those not familiar with Downtown. Therefore, Fourth Street, as the only
significant east/west through street, is central to establishing this needed
organization. (See discussions of the Framework Plan on Pages 3.4 and 3-9)
Recommendations and Implementation

1.

Identify pedestrian crossing locations using special paving materials at high
traffic and key orientation intersections; Main at Fifth, Fourth, Third,
Second and Eleven Mile; Fourth at Washington; Lincoln and Washington ,
and on Troy where heavy pedestrian activity will occur between the
Fanners' Market and the Civic Center. Similar special paving treatments
should occur where surface streets cross the railroad tracks. These Right
of Way improvements are eligible for ISTEA funding.

2.

Acid coordinated and timed traffic signals on Main Street at Second and
Third Streets.

3.

Convert the two center lanes on Main Street to combined "through" and left
tum lanes to facilitate safer, more convenient east/west access.
Incorporate left tum signals at all lights on Main Street.

4·1

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URBAN PLANNING AND DESIGN

Clrculatlon and Access Master Plan

0

•GATEWAY- TO DOWNTOWN

• - •

PRIMARY EAST /WEST CONNECTORS

1111111

OPEN STREET/ NEW E/W CONNECTOR

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CLOSED STREET

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TRAFFIC SIGNALS WITH LEFT TURN SIGNA~S -

TROLLEY SHUTTLE ROUTE

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PRIMARY PARKING FACILITY

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TROLLEY STOP

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Refer to narrative on page 4•1 - 4•4

4 • 2

�URBAN PLANNING AND DESIGN

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Circulation and Access

The first priority for a left tum signal is at Main and Fourth for traffic turning
east and west from Main Street.
Both items 2 and 3 should be high priority items because of their value
toward enhancing the pedestrian use of Main Street, and facilitating easy
crosstown vehicular maneuvers. Also, ISTEA funds and availability may
diminish and these actions should be actively pursued today .
The City should commission a traffic study to establish the details of
recommendations 2 &amp; 3.
4.

Develop a combined vehicular and pedestrian plaza at the post office. The
design should provide for efficient mail drop off, easy flow through patterns,
short-term (15 minutes) pick up/drop off parking and pedestrian traffic
safety features. This project could be jointly funded by the City/DOA
(including ISTEA funds), the post office and the developer of Parcel V.

5.

Open Fifth Street at the railroad ROW, and Seventh Street at Main Street.
These are critical to the long-term unification of the Main Street and
Washington Avenue corridors. This will be especially important with the
redevelopment of Parcel II.

6.

Sixth Street does not provide desirable stacking distance (resulting in
stacking on the railroad tracks) for cars entering Main Street from the west.
This segment of Sixth should be closed in conjunction with the completion
of Phase 2 of Redevelopment Parcel II.

7.

The urban grid street pattern should be reestablished in the
Redevelopment Parcel II parking area. This should not, however, carry
through as an exit/entrance on the north side, because of the proximity to
the railroad.

8.

Third Street should receive special identification treatments to assist
visitors finding deck parking in the center of Downtown. This would include
the street segments west from Main to the Center Street deck, and east
from Main Street to the City Hall lot, and the future City Hall deck at Third
and Williams. This segment will also provide access to the Farmers'
Market lot, future Civic Center, and deck development.

9.

Reinforce Lafayette Street as a Downtown access point (see Orientation
and Identity Master Plan, Page 4-10) to encourage traffic into the
Washington Avenue district from Main, past the First of America deck (for
parking recognition).

10. Reinforce Troy Street as the access point into the civic center area to
reduce the impact on Main Street for traffic coming into this area.

4.3

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URBAN PLANNING AND DESIGN

Circulation and Access

11. Develop a rubber tired trolley shuttle between Downtown and the 1-696
development. Link this to the SMART and AMTRAK depots, the Center
Street deck, City Hall, and the senior housing complexes; as well as key
Washington, Fourth and Main Streets locations.
12. Pedestrian linkage systems utilizing the sidewalks should be reinforced at
street crossings as noted to promote easy street crossing by pedestrians,
and to make them safer. The Fourth StreeVRailroad Park area should be
the visual and functional center of the pedestrian circulation system; and
the Civic Center/Farmers' Market Plaza should be the primary events area
within this system .
13. Improvements should be made along the entire railroad ROW through
cooperative efforts between private land owners, the ODA/City, and the
railroad property owners. Landscape treatments should include attractive,
low separator walls in lieu of chain-link fence wherever possible. Planting
of trees, shrubs, and grasses should be designed to provide shade, visual
buffering to parking areas and for seasonal interest. Walkways along the
railroad ROW, should change materials to reflect the area they are passing
through; i.e., concrete in parking areas, pavers at special park and
crossing areas, and asphalt through secondary landscaped areas.
14. Reopen Knowles Street between Eleven Mile and Third Street for
improved access and traffic distribution for the expanded Farmers' Market
and Civic Center area .

•

4.4

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URBAN PLANNING AND DESIGN

Parking

PARKING
Analysis
Royal Oak parking facilities, excluding street parking, are largely underutilized.
Detailed investigations indicate that most facilities averaged 40% - 70%
utilization on weekdays and 40% - 95% utilization on weekends. The first
choice is always street parking and surface lots are preferred over decks . City
Hall lot is often 100% full on weekend nights, and the most popular second
choices are the Hilzinger and Center Street lots (at Center and Second). At the
same time, the Center Street deck was less than 25% full and the Lafayette
Street deck (First of America deck) was less than 60% full at these peak
periods. The problems causing low deck utilization are poor awareness of their
availability to the general public, a low sense of security for the user, poor
identification or understanding of intended users (First of America appears to be
a private deck), poor understanding of rate structures and hours of
enforcement; poor directional and identification signage and unconsolidated
merchant parking programs and policies.
Immediate improvements should address these issues: identification, deck
appearance, and user-friendly use policies. With Downtown growth and
development, two key locations were identified for new decks (based upon
anticipated need); they are the City HalVEast Main Street area, and the
Lafayette Street surface lot (to service entertainment activities). Increased
activity in the Farmers' MarkeVCivic Office Center area will require better
organized and additional surface parking, and ultimately may require a new
deck if office activity in the civic center area flourishes. (See Parking Coverage
Analysis map; Page 7-36)
The following recommendations deal with physical planning and design; for
parking policy recommendations , (See Pages 5-6 - 5-8).

Recommendations and Implementation

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•

1.

Provide more distinctive and more frequent parking orientation signage
which graphically coordinates with a comprehensive signage master plan
for Royal Oak. Consider mounting this signage in conjunction with the
traffic signals on Main Street. Give the decks names that the public can
relate to (such as the "Center Street Deck;" and change the First of
America deck to the "Lafayette Street Deck"), and boldly display these
names to help create a lasting identity and recognizable orientation
mechanism.

2.

Clearly identify deck locations and entrance points, using "super graphics,•
pageantry, landscape lighting, better internal lighting and signage. Make
the Center Street deck not only identifiable, but a true feature at the end of
Third Street. Add a lighted glass stair tower at the Center Street deck as
the visual terminus to Third Street. This will serve as identification as

4.5

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URBAN PLANNING AND DESIGN

Parking Master Plan

IDENTITY, APPEARANCE &amp; LIGHTING IMPROVEMENTS

NEW OR ENHANCED SURFACE LOT

PRIORmES

FUTURE PARKING DECK

•
•

c:::)

PARKING DECK ORIENTATION &amp;
IDENTIFICATION IMPROVEMENTS

□

ADEQUATELY DEVELOPED
EXISTING SURFACE LOTS

N-NEARTERM
M-MIDTERM
L-LONGTERM

·-·-

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Sherman

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Lafayette Street I •
Structiire
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Lafayette Lot

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Refer to narrative on page 4•5 - 4•7

4 • 6

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URBAN PLANNING AND DESIGN

Parking

well as to insure the potential user that it is easy to use, and safe. Add
specialty lighting to Third Street to accentuate the route to the deck from
Main Street. Add perimeter lighting inside the deck in addition to the city
proposed improvements. Limb up the existing trees to improve the
visibility into and out of the deck. Supplement landscaping with ground
plantings to soften and enhance the deck at the street level while
maintaining good security sightlines. Incorporate landscape lighting to
create a warm and safe appearance around the deck.
3.

•

Both the Center Street deck and the First of America deck (future Lafayette
Street deck) need bold identification showing where to enter the deck and
a clear indication that they are, in fact , open to the public.
Note: Implement recommendations 1 - 3 as soon as possible .

4.

Make the Center Street south stair tower more visible and approachable
through long range planning that will incorporate it into Railroad Park.
(See Section 3 - Framework Plan.)

5.

Create a joint venture, public/private deck on Redevelopment Parcel I (mid
to long-term action) . The need for this deck will be determined by the
interest in office development for this area, the increasing activity of the
theaters and restaurants, and the ability to encourage use of the First of
America deck.

6.

Create a joint venture, public/private surface lot in conjunction with
Redevelopment Parcel II. This is both a mid and long-term action,
dependent upon developer interest, and the phased nature of the project.

7.

Extend the parking concept of linear lots behind the Main Street retail that
has been started at the City Hall area. This means the development of the
area between Williams and the alleys behind the Main Streets stores from
Third to Fifth Streets for surface parking with the potential for deck
development in the future. There is currently great demand on the City
Hall lot on weekend evenings (See Parking Analysis, Page 7-31) because
of the large number of the Main Street area destinations which are open
evenings. This demand will also increase with the movie theater
expansion north of Eleven Mile. This suggests that a deck to service the
City HalVMain Street area may very likely be a mid-term priority.
Development of this deck will require use of a portion of the Williams
Street ROW (which today is generous and can afford to be reduced to
accommodate a deck in this location).

8.

Maintain the option to develop a parking deck east of Troy Street in
conjunction with expanded Civic Office/Civic Center development in the
future .

4.7

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URBAN PLANNING AND DESIGN

Streetscape

STREETSCAPE

•
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Analysis ·
Royal Oak has made substantial and consistent commitments to streetscape
improvements since 1977. This has created a unity to the image of Royal Oak
that has allowed for a pleasing freedom of expression by independent
businesses. This image of specialized and individual architectural expression is
important to the vision for Royal Oak and should be maintained.
Scale of the streetscape and building facades is equally important to the
traditional feel of Downtown. This is due in large part to the 1-3 story
architecture and wide streets which create a pedestrian friendly scale and
sense of openness on the street. Where buildings rise above this scale they
become landmarks, such as the Washington Square Building, City Hall, the
senior housing towers and First of America's offices. Contributing to this
traditional feeling is the combination of large display windows with recessed
entrances on the street level and smaller scale (often residential scale)
windows on the upper floors. These characteristics should become models for
any new development Downtown.
The streetscape investments of the past have created what most cities only
hope to have. What is needed now is to build upon this investment in three
ways.
1.

Add new signage and landmark elements to the existing streetscape to
achieve the identification and orientation objectives established by the
Framework Plan. (See Pages 3-6 thru 3-9)

2.

Create new and enhanced pockets of open space; as in mini-parks and
plazas, within the streetscape system . The streetscape needs to become
a contributing component of a broader, enriched Downtown open space
and plaza system.

3.

Replace worn furnishings with updated styling and durable materials to
freshen the look of the existing streetscape, to demonstrate a continuing
commitment to positive change, and to reduce maintenance requirements .

All future public improvements should focus on reinforcing the hierarchy and
system of public space established in the Framework Plan . Key connecting
corridors should appear distinctive and point the user to destinations, landmarks
and orientation points. Open spaces should be frequent and linked together.
This will make using Downtown easier, more inviting and safer.
All future private improvements should recognize the existing scale and

character and should be allowed individual expression within guidelines that
reference traditional scale and integrity of execution.

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Details for achieving these objectives are outlined in the following
recommendations :
Recommendations and Implementation
• Orientation, Identity and Signage

1.

Create a two level system of entry identification (gateways) into the
Downtown. Primary gateways should be associated with Main Street.
They should occur at Eleven Mile Road and Lincoln; with special
treatments at Fourth and Main Street to signal having arrived at the entry
point to the west side along Fourth Street from Main Street. Future
designs for the 1-696 development area should incorporate a primary
gateway identification "sign" which coordinates with these Downtown
gateway "signs.• These primary gateways should be architectural and
vertical in character and should be illuminated to create a substantial
presence both during day and at night. They could also incorporate bold
and simple identification signage, well integrated special events signage,
logo graphics, bright yet tasteful color, and changeable pageantry in the
form of flags or banners. Consider forms which reference traditional forms
in creative ways. Use durable materials and avoid wood. Tailor a unified
theme for these elements to the unique site characteristics of each
location. Landscaping should be incorporated at the Lincoln Street and
Main Street intersection.

2.

The railroad overpass on Eleven Mile Road presents a special opportunity
for a primary gateway. The bridge itself can become a "gateway". This
could include artistic painting treatments incorporating identification and
signage, special lighting and pageantry. Landscape improvements should
be made in the immediate area surrounding the bridge. Designs for the
painting of the bridge could be a competition.

3.

Create secondary entry identification at:

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Lafayette Street and Eleven Mile to encourage east bound traffic to
enter from the west and use the First of America (Lafayette Street)
Deck.

B.

Troy Street and Eleven Mile to highlight the expanded civic center as
a destination. The Farmers' Market improvements, including the
Events Plaza, should all be incorporate to be a part of this visual
identification of the civic center.

C.

Washington Avenue and Lincoln to pull visitors into the Washington
Avenue District from the south and highlight the community college as
a member of the Downtown.

D.

Points along Fourth Street in the form of mini-plazas associated with
new architectural development as First of America has done. This
would be a good opportunity to use art as identification.

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Orientation, Identity and Signage Master Plan

IDENTITY AND ORIENTATION CORRIDORS

PRIMARY GATEWAYS

SECONDARY GATEWAYS

PEDESTRIAN CROSSING IDENTIFICATION
WITH PARKING DESTINATION IDENTIFICATION
PARKING DESTINATIONS
LANDMARK BUILDING OR OPEN SPACE

®

FIRST OF AMERICA

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Refer to narrative on page 4•9- 4•12

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Develop a comprehensive Downtown signage system master plan which
establishes guidelines for signage scale, messages, color and materials.
Include the following in the Scope of Work:
A.

Concept designs for Gateway treatments, including "Visit Downtown
Royal Oak" signs throughout the city on major entry roads.

B.

Parking orientation, identification, operational and special events
information.

C.

Coordinated regulatory signage for parking, turning maneuvers, speed
limits, etc.

D.

Detailed building signage guidelines incorporated into the city sign
ordinance.

E.

Parks and open space identification and regulations.

F.

Historic and cultural interpretive information.

G.

Guidelines for sidewalk mounted "sandwich board" signage for
restaurants. (These should be allowed but only after strict design,
construction quality and placement standards have been incorporated
into the city sign ordinance.)
Note: The Orientation and Identity Master Plan on Page 4-10
establishes the Framework for this signage and identity system.

5.

Illuminate historic landmark architecture at both the ground level and at the
roofs for nighttime orientation. Offer financial assistance for lighting
operation and maintenance costs, through the DDA, as a public Downtown
streetscape amenity.

6.

Celebrate the Fourth Street and Railroad Park area as the primary internal
orientation corridor within Downtown. (See discussions on Page 3-6 , Item
#2; and in Parks and Plazas, Page 4-12, #1)

7.

Place a highly visible public clock within the Railroad Park.

8.

Incorporate public art (with a well regulated selection process) into the
streetscape and open space system to add another distinguishing feature
to the character of Royal Oak.

9.

Develop a Royal Oak/DDA logo which incorporates the Royal Oak tree
logo.

10. Develop special lighting, signage and landscape treatments on Third Street
west of Main to identify the path to the center street deck.

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Consider a mini boulevard with innovative lighting design to act as a
pointer to the deck from Main Street. This will reinforce signage and
identification treatments for the deck itself (See discussions under Parking
in this section , pages 4-5 thru 4-7).
11 . Place electronic infonnation kiosks in key orientation points. These should
be designed to be walk-up interactive tenninals which can display location
maps, businesses by type, restaurant menus, special events and theater
infonnation, etc. A telephone should be incorporated into the kiosk design.
At a minimum they should be located at the Center Street Deck/Railroad
Park area, the First of America deck and Civic Center Plaza.
12. Develop a coordinated, Downtown-wide master plan for seasonal lighting,
banners, decorations and flower planting.

• Parks and Plazas

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Develop a public open space north and south of the intersection of Fourth
and Center Streets including the area westward and north along the
R.O.W Center Street deck to the Railroad R.O.W . This park, "Railroad
Park", should: allow for leisure and respite for Downtown users, highlight
the railroad as both historically significant and an exciting part of
Downtown, and serve as the hub of an expanded linkage system along the
Railroad R.O.W. Include in the park:
A stage or gazebo for small events.
Paved areas for small gatherings in conjunction with events.
Private seating areas with benches or seat walls.
Landscaping and seasonal displays.
Electronic infonnation kiosk, telephones, and a clock ..
Park lighting including special lighting to highlight the Railroad and for
special events.
Interpretive signage with historic and cultural infonnation regarding
Royal Oak and the Railroad.

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The development of this park could be accomplished in two phases to
facilitate its development. Phase I would be the purchase of the vacant
property adjacent to this lot. with the abandonment of the Center Street
ROW parking lot, south of Fourth Street. It will be necessary in this case
to insure that all recommended improvements to the Center Street deck be
made in order to guarantee convenient parking for this district. Phase 2
would require the acquisition of private land near the railroad for public
benefit. This phased approach will provide enough time to help insure
that businesses in this area are not unfairly affected in the transition.
A combination of funding sources could be available for this work including
ISTEA, Commerce Cultural Events, Endowment for the Arts, DNR
recreation grants, TIF and Community Development Block Grant (CDBG)
fund .

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Parks and Plazas Master Plan

EXISTING PARK OR PLA2A OPEN SPACE

SPECIAL STREET PAVING AT

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HOUSING PARK

MAJOR PEDESTRIAN CROSSINGS
PRIMARY CONNECTION ROUTES

(EXISTING &amp; FlITURE)

FARMER'S MARKET PLAZA
:,

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CORE AREA
SEE PAGE 4•17

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OCCPLAZAS

Refer to narrative on page 4•12 - 4•16

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2.

Develop a master plan for open space improvements to the railroad
R.O.W. corridor its entire length through Royal Oak.

3.

Develop a new Farmers' Market Plaza for outdoor activities and
speciaVevents on the Oakland County office building site. Develop a
detailed schematic design plan for this civic center open space that
includes all public land associated with City Hall, the Library, the Farmers'
Market and the old Second Street Row. This area should function as an
integrated, multifaceted open space for both personal enjoyment and large
events. It should be festive yet civic in character.

I

The entry area into the Civic Center from Main Street at Second Street
should be reorganized to:
Bring the Civic Center identification all the way out to Main Street in a
bold and expressive manner.
Allow long views into the Civic Center upon entering in order to see at
a glance - the City Hall, the Library and the future Marshall Fredericks
sculpture.
Ease traffic access and circulation maneuvers into and within the area
through better layout design.
Provide better pick-up and drop-off functions.
Soften the parking lot in front of City Hall to give the area a broader
'civic setting'.
4.

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Develop detailed schematic design plans for Second Street to create an
immediately identifiable "Civic Corridor". The master plan for this corridor
is shown on Page 4-17. This should be designed to create a visual and
functional linkage the entire length from the Farmers' Market (per #3
above) to the new AMTRAK Station. (Even if the connection to AMTRAK is
only visual it should appear to be linked to the civic corridor.) This corridor
will reinforce and enhance Royal Oak's "other personality" as an important
governmental center. This is an important component of the Vision for
Royal Oak as a complete, traditional Downtown.
The design of the future AMTRAK station should follow the design themes
established for the Civic Corridor and the Post Office Plaza.

5.

Create a post office plaza as part of the Civic corridor, which improves
post office circulation and pedestrian safety; including some short-term
parking. This should be designed to coordinate with new office
development to the south on REDEVELOPMENT PARCEL V. This could
be a shared public/private improvement project.

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6.

Improve and expand the existing Fifth Street promenade in conjunction
with the redevelopment of parcels I &amp; V. The concept for this promenade
should be to create a strong pedestrian linkage and leisure space for all of
the existing and future activities between Washington and West Streets .

7.

Mini-parks and mini-plazas should be developed at every opportunity. The
First of America Plaza at Fourth Street and Lafayette Street is a good
model for creating architecture which provides for space at a street
intersection for public benefit. The building site of Redevelopment Parcel I
should mirror this condition. New buildings in Redevelopment Parcel II
should also include this feature at both comers on Washington Avenue.

8.

Land consolidation of odd parcels near Main Street and the railroad could
create unified open spaces of this important entry area into Downtown .
Properly coordinated with railroad row treatments these parcels could
enhance &amp; upgrade views along the railroad corridor; turning odd panels of
left over land into a pleasing vista through Downtown.

9.

Oakland Community College should be encouraged to create unified and
enhanced plazas for students as it grows over time. Southward expansion
provides the opportunity to treat Lincoln and Center Streets as internal
campus circulation ways. They could be designed to be pedestrian safe
with the development of plaza like amenities for leisure activities at the
edges; and could be closed to traffic for special events.

10. Redevelopment Parcel II should be designed to have protected and
landscaped outdoor spaces for senior citizen activities. The comer of Troy
and Sixth Streets should be a mini-plaza/park which links the skilled care
facilities with the new housing east of Troy.

11. Coordinate all open space development with the Royal Oak Parks and
Recreation Department 1993 Master Plan .
12. Create signage for a walking tour of Royal Oak highlighting historical and
cultural features including landscape plant material labeling.
Priorities for implementing the Parks and Plazas recommendations should
be:
Near-Term
Railroad Park &amp; Railroad Row planning; and phased improvements.
Farmers' Market and Events Plaza planning; and phased
improvements.

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Mid-Term
Railroad Park continued implementation.
Civic Corridor planning; and phased improvements. (City Hall
entrance from Main Street should be the first priority on the civic
corridor.
Mini-parks and plazas in conjunction with private improvements on
redevelopment parcels.
Fifth Street promenade and Post Office Plaza in conjunction with
private development of both Redevelopment Parcels V.

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Long-Term
Land consolidation for mini-parks at Main Street and the railroad
R.O.W.
Civic Center Plaza redevelopment to link the Farmers' Market and
Events Plaza with Main Street.
Funding sources for these projects is detailed on the Action Chart on Page 4-32
and include the following:
TIF and DNR for public parks and plazas, land acquisition , planning
and improvements.
ISTEA for improvements within transportation R.O.W.'s.

Private contributions for plazas in conjunction with redevelopment.
CDBG's and TIF for land consolidation .

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• Paving, Furnishing and Landscape

1.

Implement current streetscape improvement grant requests (Priority 1) to
complete streetscape improvements on Lafayette, Fifth and Sixth Streets
using standard Royal Oak details. (Note: See Streetscape Development
Phasing, Page 4-18.)

2.

Develop a •core Area• Streetscape Design Plan (See Page 4 -17) which
addresses the Framework planning goals for this important "heart• of
Downtown which includes:
a.
b.

The Second Street Civic Corridor
The Third Street connector to the Center Street deck

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ENHANCED ENTRANCE

PRIMARY GATEWAY
(TO DOWNTOWN)

SECONDARY GATEWAY
(TO CIVIC CENTER)

Core Area Master Plan

TO CIVIC CENTER
CIVIC EVENTS PLAZA
POST OFFICE PLAZA

l..____,, '-----

EXPANDED FARMERS' MARKET

SECOND STREET
CIVIC CORRIDOR

EXPANDED CIVIC
CENTER PARKING

ENHANCED CENTER
STREET DECK

THIRD STREET
PARKING CORRIDOR

RAILROAD R.O.W.

ILDING

NHANCEMENTS

SPECIAL PAVING AT

FOURTH STREET
EAST/WEST CONNECTOR

PEDESTRIAN CROSSING

\

RAILROAD PARK AND

NEW CITY HALL DECK

CENTRAL OPEN SPACE

NEW PARKING LOT /FUTURE DECK

CORE AREA development seeks to unify and organize this northern portion of the Downtown along the east/
Street becomes the Civic Corridor, linking the public and governmental functions of the City together into an id w~~t st reets as they cross Main Street. Second
1
characterize this edge of Downtown. Enhanced and new parking facilities are developed al~ng the Third St e~ iabl_e whole._ New and expanded public plaz
centrally located for the increasing business and civic activities. Fourth Street is enriched with additional lan;e com d or. This makes parking easy to find a~
order to create a visual orientation feature and image area within the city. The Railroad Park Will be a special f!~~ped ope_n spaces and pedestrian amenitie:~n
Washington Street areas.
ure th at is shared by both the Main Street and
Refer to narrative on pages

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Streetscape Development Phasing

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CORE AREA
EXISTING IMPROVEMENTS - UPDATING AS REQUIRED

CP
1

(NEAR-TERM PRIORITY)

2

(MID-TERM PRIORITY)

3

(LONG-TERM PRIORITY)

R.

REDEVELOPMENT AREA IMPROVEMENTS

(CURRENTLY COMMITTED PROJECTS)

Refer to narrative on page 4•16 - 4•25

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c.
d.
3.

The Center and Fourth Street/Railroad Park area
Main Street intersections at Second, Third, and Fourth Streets

Implement Priority 2 projects in light of design concepts and phasing
strategies from Item 2 above (mid-tenn projects). These may not be
typical Royal Oak details because of the special identification needs of this
core area .
All other new streetscape improvements outside of the core area, and not
included in Redevelopment Parcels, are to be long-tenn implementation
priorities. Redevelopment Parcel streetscape improvements should be
shared public/private joint ventures which meet the objectives of the
Framework Plan and guidelines established by the City .

4.

Develop special designs for road and railroad crossings, per the
Framework Plan. These should include vehicular and pedestrian path
designation, using special paving and bollard treatments to enhance
vehicular/pedestrian separation, and to designate the railroad ROW .
Create special lighting and pageantry to improve the recognition and safety
of these crossings.

5.

Perfonn an evaluation of current streetscape conditions in order to:
a.

Establish the level of flexibility allowed to private developers for miniplazas and mini-parks.

b.

Insure ADA confonnance.

c.

Incorporate the objectives of the Framework Plan for special corridor
and gateway identification.

d.

Evaluate the durability characteristics and maintenance requirements
of existing and proposed materials, and design details.

6.

Develop a comprehensive and flexible set of guidelines for facade design
and improvements which meet the objectives of freedom of expression,
with traditional fonns.

7.

Introduce a different species of tree(s) on Second, Third and Fourth
Streets, between Main and Washington Avenue, to visually distinguish the
Core Area. Consider Ash and lindens for this purpose and as
replacements for failing Honey Locusts.

8.

Establish and coordinate an auxiliary flower planting program.

9.

Choose street fumishing which utilize recycled materials when of an
acceptable appearance and quality.

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10. Replace wooden street furnishings with furnishing made with colorful,
durable, low maintenance and, where possible, recycled materials.
11. Use concrete pavers in favor of brick pavers for better durability, color
consistency and ease of snow removal
12. Provide routine maintenance to all painted surfaces on street furnishings
using durable epoxy paints.
13. Establish a City color theme that coordinates the proposed signage system
with street furnishing systems and considers a bright yet tasteful color
palette.
14. Remove unused concrete "kiosks,• or promote their use for special
advertising displays.
15. Inventory the condition of existing street planting and furnishings. Replace
failing or damaged trees, shrubs, flowers, benches and trash receptacles
as soon as possible.
16. Continue to use the City's currently approved, side walk improvement
details for both public and private improvements. (See Page 7-41)
Lighting

1.

Implement lighting improvements based upon the Lighting Improvements
Phasing Plan on Page 4-21 . These priorities are based upon:
a.
b.
c.

d.

The needs for an improved sense of security as identified on the
lighting analysis. (See Page 7-43)
Currently planned or funded streetscape improvement projects.
The specific need for better identification, enhancement and a sense
of security associated with the Center Street parking deck and the
approach route to the deck.
Coordination with streetscape improvement projects. (See Page 4-18)

2.

Continue to use the pedestrian lighting fixture which is currently specified
for streetscape improvements. This fixture should also be used for future
lighting improvements along Main Street south to Lincoln Street. It should
remain the standard for all areas of the DOA districts north of Lincoln
including the Redevelopment Parcels. From Lincoln Street south repeat
the "Georgetown" type fixture that is used for the "Crosswinds" residential
redevelopment.

3.

Relight the interior of Center Street parking deck (in conjunction with
interior painting using a white or light colored paint) . Special attention
should be given to lighting the interior walls in front of the parked cars for
enhanced visibility in potential hiding places.

4 · 20

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Lighting Improvements Phasing Plan

1

NEAR TERM

2

MIDTERM

3

LONGTERM

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Refer to narrative on page 4•20 - 4•22

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�URBAN PLANNING AND DESIGN

Streetscape

4.

Light the exterior of the Center Street deck using a combination of
landscape lighting and soft, carefully placed building lighting. Pay special
attention to accenting the entry point to orient and attract the first time
user.

5.

Provide specialty lighting along Third Street between Main and Center
Streets, using such sources as heavy duty bollards, runway lights, twinkle
lights or other unique treatments. This is a critical orientation corridor to
draw visitors to the Center Street deck. These treatments should be
designed in combination with other specialty streetscape elements such as
a planting median , special bollard treatments and/or special landscape
planting, etc., to visually reinforce this corridor.

6.

Require private developers to participate financially in, and coordinate the
design of their street lighting improvements as part of Redevelopment
projects with the city standards.

7.

Encourage business owners to develop special building and window
display lighting to supplement and to add accent and interest to the
streetscape.

8.

Encourage building lighting at the rear of buildings and in alleyways to
highlight their business as well as improve security.

9.

Continue and expand seasonal twinkle light displays.

10. Require cut off luminaries for pole lighting in areas not adequately lighted
by pedestrian lights.

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11. Perform a detailed lighting study to establish specifications for parking deck
and parking lot lighting improvements. Consider alternative light sources
(such as mercury vapor and metal halide which give off light of different
colors) to create a visual distinction that identifies parking areas as
different from streets, and primary streets as distinct from secondary
streets .

. Buildings and Alleyways
1.

Limit building heights to three floors for all new construction except for
designated and approved "Landmark" buildings (approved by consensus of
ODA, City, and the Planning Commission) .

2.

Promote residential and office developmenVredevelopment above 1st floor
commercial.

3.

Illuminate historic and landmark architecture. (See Orientation and Identity
Plan, Page 4-12)

4 · 22

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4.

Fonnally acquaint private property owners with the principles for private
property enhancements and renovation outlined in this report. Provide
ODA managed design assistance to property owners through a selected
list of approved consultants and/or an Executive Design Consultant. Offer
cost sharing incentives for these services as an investment in the public
appearance of Downtown.

5.

Encourage building facade improvements based upon the following
principles (See Page 4•26) :
Maintain the traditional, human scale of 1 - 3 story structures with
large (open or pained) display windows on the street level and small
single windows on the 2nd and 3rd floors .
Create or reestablish recessed entrances for: additional display,
protection from the weather, interesting building massing and relief ,
and a welcoming gesture in the architecture.
Use durable, traditional materials. Favor stone, brick (painted or
unpainted), painted wood, and solid metals. Avoid veneers, extruded
or sheet metals, rustic woods, and plastics.
Use awnings for: weather protection, projecting yet attractive signage,
soft lighting effects, color, personalized graphics, and a traditional
feeling. Favor traditional angular awnings. Discourage barrel
awnings.
Remove applied facades and restore to original fonn and materials
when they are of good quality.
Give definition to entrances, using awnings, lighting, along with
special pavings and architectural treatments in recessed entrances.
Create consistency of expression (i.e., do not treat upper floors
differently than the street level facades) . Remember to accent the
highest part of the building - it fonns the skyline and should not be
forgotten .
Consider the design of all elements; nothing should be an after
thought, such as: weak sign supports, exposed wiring, or tack-on
lighting .
Reference traditional fonns found in the more historic existing
buildings. These can be dealt with creatively, and need not be trite or
imitative. A column, for example, can be very traditional or very

modem and playful, while still referencing the historic column fonn.

4 · 23

�URBAN PLANNING AND DESIGN

Streetscape

6.

Improve alleyway appearance through physical design and/or ordinance
control of the following:
Dumpster consolidation and "dumpster banking" .
Shared recycling and refuse compactors.
Internal building containment of dumpsters.
Required building condition improvements (special assessments
and/or penalties).
Clean up enforcement and penalties.
Pavement and drainage improvements, especially paving at
"threshold" to separate visually from sidewalk.
Mandatory hose bibs at rear of buildings for clean up.
One-way alley circulation for additional space to create visual screens
as walls and/or bollards.
Coordinated municipal lighting in alleys.
Common light reflecting paint colors through the entire length of alley.
and/or
Faux building painting to create playful, mock building facades
and/or
Traditional style store names, or advertising painted on walls.

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Enhancements to rear entrances and doors (canopies, flags, signage,
banners) , which will not obstruct truck traffic .
Alleyway improvement should be coordinated with instructions on facade
improvements through DOA sponsored seminars. The DOA should take
the initiative to gain consensus among business owners, through the
Downtown Merchant's Association, to work together to achieve these
objectives; and the City should be responsible for diligent enforcement of
maintenance and zoning compliance.
A near-term priority for alley improvements should be the alley between
Third and Fourth Street on the west side of Main Street.

4 · 24

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Funding options for joint public/private property improvements to facades
and alley ways include: CDBG funds for clean-up efforts, tax credits for
historical renovation, ISTEA funds for R.O.W. improvements (especially if
there are circulation efficiency and safety improvements or historic
improvements), TIF monies for major capitol improvement projects,
National Endowment for the Arts funding for public art, and CDBG funded
low interest revolving loan funds .

4 · 25

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URBAN PLANNING AND DESIGN

Streetscape Design Concepts

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RECOMMENDATIONS FOR ACTION

Summary

ACTION

RESPONSIBILITY

PHASING PRIORITY

COST

FUNDING OPTIONS

URBAN PLANNING AND DESIGN

- Install Pedestrian Crossings on Main Street

DDNCity

1

$155,000 EA.

ISTENBS

- Enhance Third Street - Main to Center Street

DDNCity

1

$400/LF

TIF ISTENCDBG/BS

- Improve Railroad ROW

DDNCity

1

$300/LF

TIF/ISTENBS

- Develop Comprehensive Signage &amp; Gateway Design Plan

City/ODA

1

$50,000

TIF/GF/CDBG

- Install Additional Traffic Lights &amp; Turn Signals on Main St.

City/Eng.

1

$75,000

ISTENMDOT

- Develop a Concept Design Plan for the Core Area
including Railroad Park and Railroad ROW

DDNCity

1

$30,000

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- Develop a Royal Oak/DOA Logo

DOA

1

$4,000

TIF

- Develop Detailed Facade Design Guidelines and
a Design Assistance Program

DDNCity/DM

2

$30,000

TIF/CDBG/GF

- Develop Farmers Market Events Plaza

DDNCity

2

$900,000

TIF/CDBG

- Enhance Second Street as Civic Corridor

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2

a

TIF/ISTENCDBG/BS

- Develop Public Art and Alleyway Art Program

ODA

2

--

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- Install Electronic Information Kiosks

DOA

2

$150,000

Special Assessment

- Develop Railroad Park

DDNCity

a.
b.
c.
d.

BS

CDBG
ODA

•

c,.,
~

a

Cost to be determine by future design
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Annual cost without payroll costs

cc
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2-3

OM
DNA

=
=
=
=
=
=

Bond Sales
Chamber of Commerce
Community Development Block Grant
Downtown Development Authority
Downtown Merchants
Department of Natural Resources

GF
= General Fund
ISTEA = lntermodal Surface Transportation Efficiency Act
NEA
= National Endowment for the Arts
OCC
= Oakland Community College
TIF
= Tax Increment Financing

TIF/DNR/CDBG/ISTEA

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ORGANIZATION, MANAGEMENT AND SERVICING

Organizational Structure And Responsibilities

INTRODUCTION
The City and the DOA have worked together to produce extraordinary physical
improvements in Downtown Royal Oak. The streetscaping, parking decks and
garages, and other physical changes that have been established represent
major assets and investments. However, to fully capitalize upon these
investments and the other physical improvements recommended in this plan, a
similar commitment needs to be made to managing these assets and the
operations and services provided Downtown.
As suggested in the previous paragraph, the vision for Downtown Royal Oak is
reflected in the plan's important land use, market, urban planning and design
elements. The recommendations and implementation strategies described in
the preceding sections have primarily addressed those physical and economic
issues. In this section the focus shifts to the equally important programmatic
elements of the vision and Downtown plan. First, recommendations for the
organizational framework and responsibilities are given. Following those is a
set of recommendations regarding cooperative retail management and providing
Downtown services.
Success inevitably leads to new problems and challenges, and this is certainly
being recognized in Downtown Royal Oak. As daytime and evening
employment, shopping, dining, entertainment and service activity increases, the
efficient use of existing parking, security and maintenance resources has
become more critical. Likewise, to remain competitive within the region and
even within Downtown Royal Oak itself, merchants will need to continually
upgrade their promotion, marketing, and management practices. These
increased demands for providing services and improved retail management
have led to our recommending a number of new or upgraded Downtown
functions in this part of the plan. These functions logically can be distributed
among three current organizations responsible for Downtown development and
service: the City, the DOA, and the Chamber of Commerce and its Downtown
Merchants subcommittee. However, as these recommended functions and
others continue to expand and be implemented, the City and the DOA may see
an evolving need for a different distribution of these responsibilities among the
DOA, the City, and the Chamber of Commerce/Merchants.

ORGANIZATIONAL STRUCTURE AND RESPONSIBILITIES
Analysis
The present system of organization and responsibilities for Downtown functions
fall into four general categories: a) Downtown promotion and marketing, b)
economic development and physical improvements, c) service and maintenance
and d) public policy. Promotion and marketing has primarily been the
responsibility of the Greater Royal Oak Chamber of Commerce which allocates
one-third of its resources to Downtown . The Downtown Merchants

5 -1

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ORGANIZATION, MANAGEMENT AND SERVICING

Organizational Structure And Responslbllltles

Association, a Chamber subcommittee, also assists in this effort while the DDA
provides financial support for several Downtown Chamber activities. Authority
and responsibility for public policy (e.g. land use, zoning and planning) along
with Downtown service and maintenance functions are vested in the City itself
with input from various groups such as the Plan Commission, DDA, professional staff and citizens . Economic development functions including many of
the physical improvements sucn as streetscaping, lighting, and redevelopment
activities are coordinated through the DDA. The DDA is authorized to raise
revenues and to finance public improvements through: 1) the Barton/Lafayette
development district's special ad valorem tax levy and 2) through the
incremental tax revenues captured by the tax increment financing (TIF) district.
Another important asset to Downtown, the parking garages and lots, were
developed and financed by the City Parking Authority. (Additional details of the
present system are provided in Section 7 ( See Pages 7-47 thru 7-52).
The accomplishments of these groups are quite impressive and reflect their
foresight, vision, and commitment to the future of Royal Oak's Downtown. In
many respects, the foundation for Downtown's success has been established
by the improvements completed in Downtown and the redevelopment underway
at 1-696. The following recommendations offer a strategy for effectively and
efficiently building on this foundation by refining the structure and responsibilities for Downtown management and servicing functions.
Recommendations and Implementation
1.

The DDA should retain primary responsibility for coordinating Downtown
economic development and the associated physical improvements
including those recommended in this plan. City staff (Community
Development) should continue to provide professional resources to DDA
necessary for securing funding and administration of major physical
improvements projects Downtown. The success of the combined City/DDA
efforts in the areas of economic development and physical improvements
indicates that their experience, skills, and financial resources of this
organization should continue to be focused on this aspect of the Downtown
plan.
The Downtown Merchants Association should assume increased
responsibility for providing additional coordinated Downtown promotion and
marketing activities and for selected specialized services. As the demand
and need for these services increase, the means for providing them should
evolve from part-time volunteer assistance to a paid part-time or full-time
Downtown Coordinator position described on page 5-5. In either case, the
Downtown Merchants should direct these activities and functions . These
expanded responsibilities should eventually include general oversight and
coordination of Downtown promotion, marketing, business retention and
attraction activities; oversight and administration of expanded Downtown
maintenance activities, organizing a new Downtown security network, and
other functions described below and in the section on Cooperative Retail
Management. Funding for these expanded activities and services should
5 -2

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ORGANIZATION, MANAGEMENT AND SERVICING

Organizational Structure And Responslblllties

be derived from a special assessment in the Downtown area or from a
reallocation of a portion of the revenue generated by the present 1.8 Mil
levy .
2.

The present system of funding operational costs for the DDA should be
refined to allow more revenues to be available for operational purposes .
Presently, the 1.8 Mil levy generates approximately $78,000 based on the
$43.6 million equalized value in the district. However, more than half of
that revenue ($40,000} is captured by the TIF district which overlays most
of the Downtown District. Consequently, the operations budget, under the
present system, will not benefit from future increased investment and the
resulting increased assessed values created in the Downtown area.
Possible solutions to this anomaly could include: a} Allow the full amount
of the DDA operational levy revenues to be used for operational purposes;
b} allocate a portion of TIF funds for operating purposes; or c} impose a
voluntary operating assessment on Downtown properties or businesses
that would not be captured by TIF. The recommended solution would be
to allow the full amount of the DDA operational levy revenues, including
those captured by TIF, to be used for operational purposes. This would
provide additional funds to be available for expanded maintenance,
security, and marketing services required to properly serve the increasing
needs to Downtown.

3.

The DDA and the City should continue to be the primary service providers
for Downtown. The exception to this would be that responsibility for
landscape maintenance in selected areas could more appropriately be
assigned to civic organizations or the Downtown Merchants Association.
Alley maintenance and other supplemental service, such as additional
special refuse collections, should be coordinated by the Merchants
Association. By coordinating additional maintenance services, the
merchants may be able to get reduced rates and/or improved service.

4.

Public policy as reflected in zoning, sign ordinances, and other regulatory
measures will, of course, remain a City responsibility. It is important to
remember that the administration and enforcement of these public policy
measures is carried out by city staff while the policy is formulated by
elected and appointed citizens. It will be important for the DDA to continue
to work closely with City officials and staff to ensure that these policies are
consistent with and reinforce the Downtown plan. Likewise, the Downtown
Merchants Association should assist in providing input to the DDA and City
on policy formulation issues and should work closely with the City staff to
help facilitate administration and enforcement of regulations effectively
Downtown.

5.

The present system of financing and building parking structures and
facilities should be retained. The existing method of decision-making --

5 .3

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ORGANIZATION, MANAGEMENT AND SERVICING

Organizational Structure And Responsibilities

the Staff Parking Committee and Citizen's Parking Committee making
recommendations to the City Commission -- seems to operate adequately
to address individual parking concerns and policy changes . However, a
parking consulting firm should be hired to prepare a Downtown parking
management plan . The plan is needed to evaluate the entire parking
system and its various component parts and to make recommendations for
physical and policy changes as deemed necessary. Implementation of this
plan could be accomplished under the existing organizational structure .
6.

The organizational structure that presently exists can be used to
accommodate the anticipated new or expanded services and cooperative
retail management recommendations. The distribution of these functions
among the DOA, the City, and the Merchants Association/Chamber can be
determined according to the objectives and resources of each organization.
Included among the expanded functions that should be considered are:
Coordinate Downtown promotion and target marketing (the Chamber
would continue to provide overall area wide promotion for the Greater
Royal Oak area and to sponsor major activities).
Organize and implement a Downtown parking management system .
Coordinate selected Downtown special events with the Chamber.
Promote Downtown redevelopment sites .
Direct and/or manage selected Downtown service functions such as
landscaping maintenance and alley maintenance .
Implement those elements of a Downtown cooperative retail
management system agreed upon by Downtown merchants and the

ODA .
Organize specialized training targeted to Downtown businesses.
Work to retain existing business and to attract targeted businesses
and services Downtown .
Implement a facade design and improvement program described in
Section 4.
Improve directional and business identification signage.
Promote urban design to identify and unify Downtown business areas .
Implement other programmatic recommendations of the Downtown
plan.

5 .4

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ORGANIZATION, MANAGEMENT AND SERVICING

COOPERATIVE RETAIL MANAGEMENT
Analysis

One of the recommendations in the market strategies section was that
Downtown Royal Oak should not compete against the shopping malls for
general merchandise, comparison shopping. Several participants in the
planning workshops observed that Downtown is an "unman· and that unlike
shopping centers with one or more "anchor• stores, in Royal Oak "Downtown is
the anchor.• However, one of the great advantages that shopping malls have
over retailing in most Downtowns is their centralized control and coordination of
rents, parking, marketing, hours of operation, maintenance, landscaping,
signage and appearance and design of the stores. In a traditional Downtown
such as Royal Oak, with many privately - owned businesses and many
landlords, these factors are much more difficult to control or coordinate. In fact,
the creative, independent entrepreneurial talent that makes Royal Oak so
interesting and successful for specialty retailing and restaurants makes it
especially challenging to try to coordinate factors such as promotion and
marketing, hours of operation, maintenance and design. The perceived
optional hours of operation for the businesses may be very different due to
different target markets and dramatic or eclectic store, display or signage
designs used by these creative businesses. Yet, to varying degrees,
coordination of these factors is important to the individual and collective
success of Royal Oak's Downtown businesses.
The following recommendations incorporate selected elements of a cooperative
retail management system designed to enhance the function, appearance, and
security of Downtown. Each contributes to the vision for Downtown and to
enhancing the competitive position of Downtown retailers and other businesses.
Recommendations and Implementation
• Promotion and Marketing

Promotion and marketing will become increasingly important to the continuing
sustained success of Downtown as other communities and retail areas attempt
to emulate Royal Oak's unique retail environment and mix of businesses. The
following recommendations are offered as actions to ensure that Downtown
retains its competitive advantage in the constantly changing marketplace:
a.

A Downtown Coordinator should be appointed by the Merchant's
Association. This initially could be a part-time position. The Downtown
Coordinator would be the "point person• for promotion and marketing, and
for many of the parking, security, and maintenance recommendations
discussed below. This would also include design and coordination of
Downtown business retention, development and recruitment activities
including incentives for attracting targeted businesses.

5.5

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ORGANIZATION, MANAGEMENT AND SERVICING

b.

Design a standardized sign for Downtown stores and restaurants to list
hours of business. One approach to this would be to sponsor a design
competition through Oakland Community College with a prize for the
winning design .

· c.

Coordinate and publicize business hours or encourage restaurants in close
proximity to each other to do so. Encourage similar types of retail
businesses to standardize hours and select the same night(s) for expanded
evening hours .

d.

Designate employee parking areas and secure agreements with employers
to provide free employee parking for using the designated areas.
Compliance could also be encouraged by providing security escorts for
employees working evening hours.

e.

Conduct small business seminars for Downtown retailers addressing
advertising, window displays, and management topics.

f.

Assist in producing guidelines for facade design and improvements (see
Section 4).

g.

Assist in improving directional and business identification signage (see
Section 4).

h.

Expand special events programs and strategies to help spotlight specific
groups of businesses in much the same way that "A Taste of Royal Oak"
features the Downtown restaurants.

• Parking
Hire a parking management consulting finn to fonnulate a comprehensive
Downtown parking management system. The key tasks in the preparation of
the parking management system would include: a preliminary analysis based
upon an initial site examination, review of background data and discussions
with City/ODA representatives; a supply and demand study, a parking
management study; and a final report with policy and actions to implement the
plan (The cost estimated for preparing the parking management system is
$6,000 - $7,000 for the preliminary analysis and $25,000 to $40,000 for the
entire plan; some savings to this estimated cost may be realized because of the
extensive inventory work done by HEPY as a part of the Downtown plan).
The parking inventory and analysis work completed by HEPY (see Section 7)
and the interviews and workshops conducted as a part of the plan identified a
number of problems and issues related to Downtown parking including: a lack
of spaces in selected areas such as the City Hall lot; perceptions of a lack of
spaces in other Downtown locations; employees use of short-tenn spaces
intended to serve patrons; uneven distribution of parking spaces in relationship
to parking demand; some poorly lighted/remote or "unfriendly" spaces;

5-6

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ORGANIZATION, MANAGEMENT AND SERVICING

confusion or uncertainty over the location, access, and public availability to
some lots and garages. The existing lots and garages are valuable assets to
Downtown and their use needs to be maximized. While a parking management
system with strategic pricing and other components is necessary, selected
immediate improvements can be undertaken as suggested below.
a.

Improve wayfinding to lots and garages with coordinated signage, lighting,
and streetscaping.

b.

Provide a garage attendant at the Center Street parking deck until
midnight.

c.

Rope off lower level spaces in the Center Street Garage until 10 A.M . to
reserve them for customer parking.

d.

Provide parking tokens for short-tenn patron parking.

e.

Provide a security patrol on goH carts or bicycles for parking garages.

f.

Allow free parking in the Center Street deck after 6:00 P.M.

g.

Extend the street parking meter time to 9:00 P.M. and increase enforcement during this critical time.

h.

Encourage restaurants to offer valet parking, free of charge, in the parking
decks after 6:00 p.m .

i.

Encourage merchants to require their employees to use deck parking in
order to free up street parking for customers.

j.

Encourage merchants and organizations to print parking location maps on
printed materials such as advertisements, menus, tickets and shopping
bags .

. Security

Though Downtown Royal Oak is perceived as a safe environment for Downtown visitors, workers, and residents, there is concern that the increased
nighttime activity and entertainment, along with the sometimes intimidating
environment created by parking garages, may warrant extra attention to
security. Participants in the Downtown planning process emphasized that the
perception and image of Downtown as a safe, secure place to visit, live, and
work is of critical importance. The following recommendations offer actions and
strategies for implementing an increased level of actual and perceived security.

5 .7

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ORGANIZATION, MANAGEMENT AND SERVICING

a.

Lighting should be improved in strategic areas such as the north end of the
Sherman Drive parking lot, the Center Street lot, the Railroad lot and at
several other specific locations identified in Section 4. (see Pages 4-21
and 7-43)

b.

Police on golf carts and/or bicycles should be used as a mobile patrol of
parking garages, parking lots, and nighttime activity areas.

c.

The visibility of police should be increased based on strategies formullated
cooperatively between the Police Department, the Downtown Merchants
Association, and the DDA.

d.

A Downtown security network should be established to share information
and resources between the Police Department and the Downtown
businesses. The Downtown Coordinator should initiate this network that
would include security workshops conducted by the Police Department and
an information exchange network, such as a phone or fax chain, to keep
Downtown businesses informed of security issues.

e.

Install a security box call system for areas perceived as being less safe or
secure (e.g. parking garages). This would be undertaken only after
additional study by and consultation with the Police Department which
should be the first step in implementing this recommendation .

■

•
•
•
•
•
•

• Maintenance

The present system of Downtown maintenance, as outlined earlier in this
section and as detailed on pages 7-47 thru 7-52 in Section 7, should continue
with the City Recreation/Public Service Department providing the majority of the
manpower and resources. Three specific exceptions to this system are
recommended below .
a.

The Downtown Merchants Association should contract directly for special
alley maintenance using special assessment or other dedicated funds
generated Downtown.

b.

Landscaping maintenance for selected streetscape improvements requiring
seasonal maintenance and summertime litter and seasonal planting should
be the responsibility of the Downtown Merchants Association. The
estimated budget for this item could range from $5,000 to $10,000
depending upon the areas involved. This should also be an expense
funded through a special assessment in the district. This is also a type of
Downtown service that lends itself to assistance from local civic groups or
merchants that will "adopt" a specific block or landscaped area to maintain.
An "adopt-a-block" program should have a pre-established set of
guidelines and/or commitments for participants prior to implementation.

5 -8

�•

ORGANIZATION, MANAGEMENT AND SERVICING

c.

A coordinated alleyways improvement and maintenance program should be
established through the Downtown Merchants and the DDA as outlined on
pages 4•23 and 4•24. The city should assist with the necessary zoning
regulation and enforcement to support these efforts.

5.9

�ORGANIZATION, MANAGEMENT AND SERVICING

The Role of the Downtown Coordinator

.-

---- -------7

City Commission

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City Manager

~----

--

Downtown
Development
Authority

Chamber
of Commerce

DDA Executive
Director

Downtown
Merchants
Association

City Services

'
-----------

-

-

-

-

Downtown
Coordinator

Coordinator Activities
Direct Responsibilities

The Downtown Coordinator will be the "point person" for promotion and marketing, and for many of the parking,
security, and maintenance recommendations outlined in Section 5. This would also include design and
coordination of Downtown business retention, development and recruitment activities including incentives for
attracting targeted businesses.

5 • 10

�• ••••

.•~-,

RECOMMENDATIONS FOR ACTION

Summary

ACTION

RESPONSIBILITY

PHASING
PRIORITY

COST

FUNDING OPTIONS

ORGANIZATION &amp; COOPERATIVE RETAIL MANAGEMENT
- Hire Downtown Coordinator

OM

1

$35K- $40,000

- Standardize restaurant and retail business hours

OM

1

-

- Develop standard sign for listing hours

OM

1

- Designate employee parking locations

OM/City

1

-

- Promote urban design to identify and unify business areas

DDNCity

1

--

- Sponsor small business/retailing seminars

OM/CC

2

$2,000 +

Special Assessment

- Establish guidelines for facade design and improvements

DDNCity

2

$20,000

CDBG

- Develop coordinated retail promotion/ marketing/advertising

OM/CC

2

$6,000

.Special Assessment

- Expand and coordinate special events programs and strategies

OM/CC/City

2

$10,000

- Expand Farmer's Market to a full-time Produce Market

DDNCC/City/County

3

a/b/c

b/c

- Create a retail retention and attraction program

CC/City/OM

3

-

--

b. Private market will determine cost and/or funding
c. Separate Institutional or municipal funding
d. Annual cost without payroll costs

BS

=

=
CDBG =
ODA
=
OM
=
DNR
=

c.n

........•

Bond Sales
Chamber of Commerce
Community Development Block Grant
Downtown Development Authority
Downtown Merchants
Department of Natural Resources

GF
ISTEA

NEA

occ
TIF

=
=
=
=
=

Design Competition (OCC)

$1,000

a. Cost to be determine by future design

cc

Special Assessment/CC

General Fund
lntermodal Surface Transportation Efficiency Act
National Endowment for the Arts
Oakland Community College
Tax Increment Financing

--

EDC DDACC

�••

.....
di.:

RECOMMENDATIONS FOR ACTION

Summary

PHASING
ACTION

RESPONSIBILITY

PRIORITY

COST

FUNDING
OPTIONS

PARKING

-

Hire Parking Management Consultant

City/ODA

1

$25K - 40,000/d

-

Rope Off Spaces In Center Street Garage Until 10:00 a.m.

ConsultanVClty

1

--

Provide Free Night Parking at Center Street Deck after 6 p.m.

City

1

---

Improve Wayflndlng with Slgnage, Lighting and Streetscaplng
(See Pages 4-10 and 4•22 for priorities by area.)

ODA

1-2

a

ISTEA/TIF

Improve Lighting at Decks and Access Corridors
(See Page 4•22 for priority by area.)

ODA

1-2

a

TIF

-

Strategically Price Parking/Establish Merchant Policies

ConsultanVClty

1

.

Utilize Tokens for Short-Term Parkers

OM/City

1

---

---

.

Provide Security Patrol for Garages

OM

1

$18,000/d

-

Enforce Street Meter Parking Until 9:00 p.m.

City

1

--

.
.

a.
b.
c.
d.

Cost to be determine by future design
Private market will determine cost and/or funding
Separate Institutional or municipal funding
Annual cost without payroll costs

BS

cc
CDBG
ODA
OM
DNA

(11

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=
=
=
=
=
=

Bond Sales
Chamber of Commerce
Community Development Block Grant
Downtown Development Authority
Downtown Merchants
Department of Natural Resources

GF
ISTEA

NEA

occ
TIF

=
=
=
=
=

General Fund
lntermodal Surface Transportation Efficiency Act
National Endowment for the Arts
Oakland Community College
Tax Increment Financing

ISTEA/TIF

..

Special Assessment

..

�•

....
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RECOMMENDATIONS FOR ACTION

Summary

PHASING
RESPONSIBILITY

ACTION

FUNDING OPTIONS

PRIORITY

COST

----

SECURITY

-

-

Increase Visibility of Police (Including auxlllary police)

City

1

Establlsh a Downtown Security Network

City/OM

1

Improve Lighting of Primary Corridors
(See Page 4-21 for priorities by area)

DOA

1-2

Provide Mobile Patrol of Lots and Nighttime Activity Areas

DOA

2

Install Security Call Box System

City/OM

3

3

-TIF

---

(See Parking)
Special Assessment

---

MAINTENANCE
Continue Present System with the Following Exceptions:

-

Implement a Coordinated Alleyway Improvements Program (per 4-22)

City/ODA/OM

-

Contract Directly for Increased refuse pickup

OM

Specialized Landscaping Maintenance Assumed by OM

OM

1-3

a

Special Assessment

2

$6,000

Special Assessment

2

--

Special Assessment

a. Cost to be determine by future design
b. Private market will determine cost and/or funding
c. Separate Institutional or municipal funding
d. Annual cost without payroll costs
BS

cc

CDBG
DDA

OM
DNA

=
=
=
=
=
=

Bond Sales
Chamber of Commerce
Community Development Block Grant
Downtown Development Authority
Downtown Merchants
Department of Natural Resources

GF
ISTEA

NEA

occ
TIF

=
=
=
=
=

General Fund
lntermodal Surface Transportation Efficiency Act
National Endowment for the Arts
Oakland Community College
Tax Increment Financing

(11

....

Co)

~

�•

BUILDING THE VISION

Interviews

1.

WHAT ARE THE KEY STRENGTHS YOU WOULD IDENTIFY
ASSOCIATED WITH ROY AL OAKS CBD?
central location
access to major thoroughfares, e.g. 1-75 and 1-696
cooperation among merchants
reasonable commercial rents
independent store operators
safe/crime free
friendly atmosphere, client contact with owners
destination shopping and restaurants
low vacancy rate
good shopping destination, pedestrian scale, restaurants
safe, interesting, urban experience
good physical improvements so far as they have gone
good mix of shops
good programming of Downtown activities
ambiance of area with distinctive shops (Noir Leather)
fact that R.O. has a Downtown vs. surrounding communities
local lending institutions
there are few very large buildings (that are often difficult to find a
tenant for in revitalized Downtowns

2.

WHAT FACTORS WOULD YOU IDENTIFY AS BEING THE CBD'S MOST
SIGNIFICANT SHORTCOMINGS , WEAKNESSES , DEFICIENCIES?
need to improve streetscaping, especially on side streets
need a plan to guide development

6 -2

�BUILDING THE VISION

•
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Interviews

parking seen as deficient, all agree better management and
enforcement needed, some feel need more and better located parking
need improved marketing, promotion
need design/funding assistance for building and property improvement
need improved lighting
need increased foot patrols, R.O. police or private security
no anchors stores (some felt this was not needed)
no standardized business hours

I

Downtown needs a "theme" (fountains suggested) (others said it is
not needed)
railroad divide Downtown and R.O.W. is unattractive
two "main" streets (Washington &amp; Main) dilutes focus

•

farmers market poorly oriented and identified
area between 696 and CBD a problem, link is critical
"gateway" signage needed to identify CBD

@

696 and 4th/Woodward

shuttle service from parking garages/lots needed, serving farmer's
market and other CBD distributions
pedestrian crossing, especially at unsignalized intersections on Main
Street is a problem
some tenants/owners don't keep up properties
"arguing with success" among some who forget what Downtown was
like years ago
no continuity of building facades to suggest arrival in Downtown
need better identification, entrances to side streets
shift to TIF revenues to 696 a problem (heard both sides of this issue)

6-3

�BUILDING THE VISION

•I

Interviews

absentee landlords may be a problem in terms of needed physical
. improvements ·to properties
"critical mass" of retail does not yet exist in Downtown in part because
many of the shops are destination businesses

I

need public restrooms and telephones Downtown
need Downtown information centers/location maps at strategic
locations Downtown
few buildings of architecturaVhistoric significance
restaurants and funky shops have fickle patrons

•
•

Woodward zips people through town without allowing them to
Downtown core
3.

HOW WOULD YOU CHARACTERIZE THE ROYAL OAK CBD POSITION
OR ROLE VIS-A-VIS OTHER SUBURBAN COMMUNITIES' Downtown
AREAS (IN TERMS OF RETAIL, OFFICE, RESIDENTIAL
DEVELOPMENT}?
more destination retail in Royal Oak with galleries, specialty
businesses, avant-garde shops versus comparison shopping, national
chains, mall-oriented retail in surrounding communities
restaurants have assumed a major position in metro area market and
receive good recognition
Downtown Royal Oaks is not a major player in the metro area office
market; it is characterized more as a small, professional office location
with the exception of the First of America banking operations center

•

Downtown residential development is generally limited to the
peripheral areas; the only high rise developments are the elderly
complexes at the north and south edges of Downtown ; unlike some
surrounding communities, multifamily development immediately
surrounding Downtown is single family of moderate scale ; a small
amount of residential rental units are found above the ground floor
retail space in the Downtown area .
4.

FROM YOUR PERSPECTIVE, WHAT DEVELOPMENT TRENDS OR
MARKET FORCES ARE NOW AFFECTING OR ARE LIKELY TO AFFECT
THE ROYAL OAK CBD IN THE FUTURE?
Birmingham rent increase may allow Royal Oak to attract tenants , but
it may also ultimately drive up rents in R.O.

6 -4

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BUILDING THE VISION

Interviews

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Somerset Mall upgrade may hurt R.O. a bit, but will hurt Birmingham
more (some felt Somerset Mall more of a threat)

•
•
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to some extent R.O has been insulated from statewide downturn in
real estate markets; R.O. not a major player in the suburban real
estate markets
other regional mall upgrades likely will affect all retailers
strip centers may increasingly become competition for R.O. Downtown
retailers
relatively few existing condominiums in R.O. may represent potential
residential development in future
if "critical mass" reached in Downtown R.O. it will help all
development
if hospital desired to get non-essential functions off campus could
create demand for back office space Downtown
also need affordable housing for Downtown employees (retail, clerical,
service, etc.)

•
•

5.

WHAT ROLE AND FUNCTION SHOULD THE CBD SERVE FOR THE
CITY OF ROYAL OAK? FOR THE LARGER SUBURBAN METRO AREA?
regional function still evolving; destination for specialty
shopping/restaurants
need some general and convenience retail for residents (only 1 or 2
mentioned this)
Downtown as gourmet, service, social center for residents

6.

IS THERE OR COULD THERE BE A MARKET FOR HOUSING IN THE
ROYAL OAK CBD? FOR WHAT TYPE OF RESIDENTIAL
DEVELOPMENT?
1-696 may be test for housing market

there is a general perception of demand for housing Downtown; many
weren't sure what type
Downtown condos most often mentioned product; townhouse scale 1-

3 story; $100,000 - $200,000 range;
some mention of additional need for apartments

6 -5

�•
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Interviews

references to condos on Crooks Road (south of 13 Mile Road, 10
units, pre-sold)

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BUILDING THE VISION

target single, young married, empty nesters
single family rehabs occurring on edge of Downtown
area in past perceived as good housing market but not upper scale
like Birmingham
good schools an asset to residential development market
may need City help in assembling sites of sufficient size for
Downtown housing
7.

WHAT TYPES OF RETAIUSERVICE BUSINESSES SHOULD BE
LOCATED IN THE CBD? DO YOU BELIEVE THERE IS SUFFICIENT
MARKET DEMAND TO SUPPORT THOSE TYPES OF BUSINESSES?
quality book store, not chain like B. Dalton
children's clothing, toys
garden shops
tool shops
toys (adult and children's)
other specialty shops like wood boats, womens full figure
conference center (small) needed
additional entertainment and recreation businesses
shoe stores
lighting
gourmet kitchen
more durable goods for residents
selected national chain businesses okay if not too many (GAP, etc.)
deli
men's clothing

6-6

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Interviews

don't need or expect an anchor, Downtown itself becomes the anchor
sundries, news stand

I

lingerie shops

8.

HOW WOULD YOU ASSESS THE DEMAND FOR OFFICE USES IN THE
CBD?
given present office surplus, its hard to justify more now, maybe in
long-term

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~-

larger offices or more offices Downtown would generate more daytime
retail business
demand for small office spaces exists - 1,500 - 3,000 sq. ft .
there was a proposal for a Downtown incubator
some demand for small offices on upper levels of Downtown, should
reserve street level for retail
lack of medical office space Downtown noted, quite a bit of small
clinical space on Woodward
R.O. not the same stature of business office address as in Southfield,
Troy, etc .
service center office like First of America great but few such
opportunities
9.

WHAT IS THE APPROPRIATE SCALE OR CHARACTER OF RETAIL
RESIDENTIAL AND OFFICE DEVELOPMENT IN THE CBD
(PEDESTRIAN ORIENTATION, HIGH RISE, "SMALL TOWN", ETC.)?
ARE THERE OTHER COMMUNITIES YOU CAN THINK OF THAT ARE
PARTICULAR GOOD OR BAD EXAMPLES OF THE CBD CHARACTER
DESIRABLE IN ROYAL OAK?
pedestrian/small town consistently the scale discussed as appropriate
more intense development with high-rise residential, office should be
sited at 1-696
few other examples offered, K.C. Plaza, Ann Arbor, Holland,
Birmingham mentioned other "wannabes" such as Wyandotte

6,7

�■

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BUILDING THE VISION

Interviews

10. ARE THERE SPECIFIC IMPEDIMENTS TO THE ROYAL OAK CBD
ACHIEVING YOUR CONCEPT OF WHAT IT SHOULD BE?
see comments #2
11. HOW WOULD YOU RATE PARKING, ACCESS, CIRCULATION IN THE
CBD AND HOW DOES IT AFFECT THE AREA'S DEVELOPMENT
AND/OR REDEVELOPMENT POTENTIAL?
monthly parkers should be forced to use upper levels

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shuttle needed from parking lots/garages to Downtown locations ,
shops, etc.
enough parking, location is problem
dual "main streets' a marketing problem
street width good for traffic flow, bad for pedestrians
2 hour parking doesn't allow for lunch plus shopping
control employee parking to provide more spaces for retail patrons
put employees in farmers market and provide shuttle
reopening of music theater will exacerbate parking problems
better enforcement needed of existing parking rules
better parking signage needed
"hunting" for parking an unwanted adventure for most shoppers
general consensus that number of parking spaces may be adequate
but better management and enforcement, signage, etc. major problem
12. WHAT SHOULD ROYAL OAK'S CBD LOOK LIKE TEN YEARS FROM
NOW?

same scale
better physical appearance
more of the same but better
coordination with Downtown, 1-696, and area between

6 -8

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BUILDING THE VISION

Interviews

13. OTHER RESPONSES - RANDOM TOPICS
R.O. retaiVentertainment customers not looking for confonnity; must
maintain diversity to retain such patrons
development at 696 on long-tenn basis will help sustain Downtown
R.O.; office, hotel, residential best at 696; need link between two
areas
marketing to Downtown ares, trade magazines say 4% of gross
should be used for advertising; most R.O. retailers spend much less
than that; professional marketing help for individual businesses
needed
Downtown does not capitalize upon the f anners market
sign at Fourth and Woodward needed to direct motorists to
Downtown, another electronic sign needed at 696 to announce
Downtown special events
don't allow attorneys and accountants to use too much street level
space at the expense of retail
can't have too many restaurants, liquor licenses may be the limiting
factor, however
streetscaping that has been done is good but needs to be
expanded/improved
should investigate medical office potential and improve City
relationships with Beaumont Hospital
railroad should be seen as a major physical planning challenge in
planning efforts
independence of Downtown retailers is a major strength, other side is
that it is always a challenge to get "united front• with so many bright
people with good but different ideas
fountains should be a design element in Downtown
concept of loft apartments could fit with Downtown image
need to market R.O. "lifestyle" to attract Downtown residential market
diagonal parking on Main should be an objective

6-9

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BUILDING THE VISION

Interviews

Downtown should be "for people" and residents , not just for specific
groups as it is now
must focus on "target areas• and do these areas well (physical
improvements) in combination with other efforts (parking,
management, marketing)

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6 · 10

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BUILDING THE VISION

Vision Session I

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Vision Session I

In addition to the interviews, the City of Royal Oak and the planning team held
a full day Vision Building Session to further identify and gain consensus
regarding issues and goals for the development of the Downtown Master Plan.
The HEPY planning team pro~ded reference plans and presented basic data
for the purpose of orienting the Visioning Team to the limits and nature of the
planning task.
Jim Cloar lead the all day session and began by showing examples of, and
discussing the ingredients necessary for achieving a successful Downtown.
Richard Ward reviewed national and local market trends that will affect Royal
Oak's business and economic vitality. Jack Goodnoe reviewed the physical
characteristics of the DOA and its context that will impact future growth and
development of the Downtown.
The Visioning Team jointly and in small team sessions (four teams) established
a consensus list of goals to be accomplished by the Master Plan. Each of the
four teams was then given the opportunity to draw their own plan of what they
thought the Downtown could and should be in the future. Presentation and
discussion of the characteristics of each of these plans established common
elements that will be key drivers in the development of a final physical and
marketing master plans. The following pages are the results of the Vision
Building Session.
These are the characteristics that the Visioning Team identified as royal Oaks
existing strengths.

1.

Accessible to 696

2.

Diversity of restaurants

3.

Accessible to Woodward Avenue

4.

Safe and crime free

5.

Residential borders

6.

ODA - source of funds

7.

Population density

8.

Diverse housing types and costs

9.

Diverse retail clientele

10. Sound city government

6 · 11

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BUILDING THE VISION

Vision Session I

11. Fun place to be
12. Regional public transportation
13. Identifiable existing Downtown
14. Dedicated city population
15. Effective public and private beautification projects
16. 15 Years of progress in implementation

17. Good schools
18. Its age and maturity as a community
19. Churches
20. Cultural activities
21 . Young entrepreneurs
22. Metropolitan perspective and image
23. A few key historic family businesses
24. Diverse architecture
25. City administrators are supportive of Downtown
26. Antique shops
27. Active Chamber of Commerce
28. Surrounded by affluent areas
29. Special events
30. Manageable size
31. Population mix
32. Downtown banks
33. Outdoor cafes
34. Sophistication

6 · 12

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Vision Session

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35. 1-696 can provide support to Downtown
36. High standard of community values
37. Services to residents
38. Service clubs
39. Farmers market
40. Affordable retail rents
These are the characteristics that the Visioning Team identified as Royal Oak's
existing weaknesses.

1.

Poorly distributed parking

2.

Lack of hotels

3.

Need for conference space

4.

Tax base

5.

Lack of Downtown park

6.

Need for more multi-family housing

7.

Meter vs. free parking

8.

Not enough "linked" shopping

9.

Need for more diversity of shopping

10. Rising rent rates
11. Absentee landlords

12. Lack of public transit to Troy and Birmingham
13. Inadequate inner city transit
14. Many individual buildings - appearance of storefronts and architectural
conditions

15. Unattractive gateways
16. No defined cultural center

6 · 13

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BUILDING THE VISION

Vision Session I

17. Poor signage to Downtown from expressways and major arteries
18. Lack of unified streetscape
19. Lack of defined Downtown
20. Lack of cleanliness in alleyways and parking lots
21 . Renovation of old buildings is expensive
22. Lack of rental housing in or near Downtown
23. Railroad tracks are a divider
24. Lack of general maintenance - flower beds, etc.
25. Financing shortage for public and private improvements

26. Safety is taken for granted
27. No retail anchor
28. Spill-over impacts on neighborhoods

29. Conflict on city commission
30. Need to address both strengths and weaknesses
31 . Need for bed and breakfasts
32. No tie-in to 1-696 project
33. Tougher inspection needed for code violation
34. Abundance of homeless and vagrants and buildings that house them
After establishing the strengths and weaknesses, the Visioning Tearn
developed this set of guidelines for physical planning, market development
and management strategies.

1.

Stabilize, strengthen , and nurture the existing assets

2.

Do not emphasize large commercial anchor

3.

Respond and manage appropriate target mix of elements

4.

Avoid trendiness

6 · 14

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BUILDING THE VISION

Vision Session I

5.

Encourage independent shops as cumulative "anchor"

6.

Retail should serve both the community and the Metro Area

7.

Variety of patrons is a strength

8.

Appearance needs attention to design, maintenance, cleanliness

9.

Multi-family residential needed near Downtown

10. Better parking management required
11 . Broad base of special events
12. Improved mass transit to Downtown
13. Encourage and provide for cultural facilities
14. Create a productive linkage with the 1-696 project
15. Provide conference/meeting facilities
In the group review of each of the four team's plans, these common
characteristics emerged:
Emphasis on a "center" of the Downtown linking its diverse sub areas.
Need for more green space, more parks.
The railroad tracks need to be buffered.
Housing at the perimeter of Downtown should be stressed. Loft housing
should be encouraged.
Potential locations for cultural emphasis should be at the farmer's
market and/or at OCC.
The farmer's market should be more directly tied into the Downtown.
Greater diversity of retail should be encouraged.
Some new parking facilities may eventually be needed, but improvements
should initially concentrate on management of existing facilities , including
marketing, directional signage, strategic pricing and pennissible duration.

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6 · 15

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BUILDING THE VISION

Vision Session II

Following the interviews and the Vision Building Session , and after additional
research , the HEPY team established a summary of Royal Oak's assets, needs
and goals that will be used to develop and test planning concepts in the next
phase of work .
ASSETS:

1.

Location and access

2.

Identifiable Downtown

3.

Size, scale and density

4.

Unique, fun, safe atmosphere

5.

Created niche

6.

Youthful and traditional

7.

Residential neighborhoods

NEEDS:

1.
2.

Planned change and growth
Novelty and interest with stability and depth
Strengthened and unified image and identity

3.

Parking resolution - quantity, location, management

4.

Capture bypass traffic

5.

Coordinated strategies (physical and market) with 1-696 development

6.

Housing opportunities for living Downtown

7.

Everyday services

8.

New vision - proactive strategies for:
Physical change
Market approaches
Management and promotional actions

9.

Updated and expanded streetscape and improved linkages

6 · 16

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BUILDING THE VISION

Vision Session II

GOALS:

1.

Appropriate scale and identifiable character

2.

Systems to draw and accommodate traffic Downtown

3.

Flexible and maturing market niches

4.

"Hometown" Downtown with metropolitan flair

5.

Appropriate and vital land use and market mixes

6.

Enhanced variety, diversity and depth

7.

People living Downtown

8.

Healthy urban concentration with good linkages and amenities .

6 · 17

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BUILDING THE VISION

Vision Session II

VISION SESSION II
The Royal Oak Master Planning Vision Session II was held on February 24,
1993 to review the planning team's recommendations and allow the Vision
Team to evaluate and offer their input to the recommendations. Priorities for
implementing these recommendations were discussed. Following the Vision
Session II, the planning team and Tim Towing met to review the findings and
discuss the next steps to be taken.
The Planning Team presented their recommendations as follows:
Jim Cloar - Review of the guidelines for physical planning, market
development and management strategies which were established in the
Vision Session I; and review of the goals for the Vision Session II.
Jack Goodnoe - Actions for growth and development (including DOA land
redevelopment strategies).
Richard Ward - Market strategies for economic vitality and redevelopment.
Jim Cloar - Management and organizational strategies for the ODA.
The Vision Team then met as review groups and offered their consensus
decisions in the following Summary of T earn Comments and
Recommendations.
Team I Comments And Recommendations
Primary discussions focused on parking needs.
The Vision team was very pleased overall with the planning team's
recommendations.
Achieve a balance between surface and deck parking.
Long-term versus short-term parking needs should be addressed.
How do we organize ourselves better?
How do we take the next steps?
Royal Oak needs concrete recommendations regarding organization and
management options.
Royal Oak needs lessons on how to finance an implementing organization.
Concentrate initial streetscape improvements in the core area.
Expand the Civic Center in conjunction with the AMTRAK train station.
Expand the Farmers' Market (tie-in the management of the Farmers'
Market with the management of the ODA).
Look at the area at the northwest comer of Main Street and Eleven Mile
and its impacts on the DOA current and future planning.
Need for gateways to be developed as a high priority.
Have one full-time manager for the ODA.
Get everyone to participate.

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6 · 18

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BUILDING THE VISION

Vision Session II

Manager must aggressively maintain the vision of the Master Plan.
We wish there had been more people here today (At the Vision Session) .
Team II Comments And Recommendations

The general ideas of the Master Plan are on target.
The planning team recommendations followed the ideas of the previous
Vision session .
Development Area Ill can go right away, because there is a need for
managed health care, a need for independent living; and this is the best
available location in DOA for senior housing.
Acquire the Oakland County Building for the Events Plaza.
Civic Center idea is a good one. (What does the City Council want?)
Don't move the RJ Coffee Shop .
The Downtown is not warm and fuzzy. (Needs a friendly "central" park
area.)
The parking lot at Center and Fourth Streets represents a good opportunity
for additional open space at the center of Downtown. (Possible move of RJ
Coffee Shop to this location?)
Be sure open spaces are where the people are; and where they will use
them .
Probably not realistic to close Sixth Street in the near future .
Opening up Fifth Street and Seventh Street makes sense.
Teams I And II General Discussion

Current streetscape does not have enough impact. Make improvements
with more 3-dimensionaVvertical elements.
Parks Department now in the process of replacing damaged wood.
elements. Need comments regarding recommendations immediately.
Show more examples of how to get second floor retail.
Need more "congestion" Downtown. (Expressed the desire for slowing
traffic through the Downtown.)
Recommend more traffic lights to enhance pedestrian activity Downtown.
(Think of Downtown first, foremost as a pedestrian retail area; not primarily
for pass-thru traffic.)
Second floor residential adds a lot to the Downtown - encourage more.
Balance the street parking and open lots with deck parking.
All parking revenues go into a parking fund .
Loft housing is allowed by current ordinances - encouraging loft housing is
mostly an economic feasibility problem.
Lack of loft housing may also be an awareness problem.
How can we get some area of Downtown to be what it used to be, as a
retail incubator?

6 · 19

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BUILDING THE VISION

Vision Session II

Consensus Priorities
Hire a Downtown Coordinator to coordinate DOA needs and
opportunities, and to implement necessary activities for growth and
enhancement. (Establish a job description for this position.)
Establish organizational options (in conjunction with management
strategies).
Improve Main Street intersections and the "core area" streetscapes
(core area= Main to Washington between Second and Fourth).

•

Redevelop and enhance the 'Civic Center Area ;" especially the Farmers'
Market and the Events Plaza .
Actively promote the redevelopment of Areas I, II, and V (2).

Allow for the redevelopment of Areas Ill and IV based upon market
forces and programmatic needs of the Civic Center.

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6 · 20

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INVENTORY AND ANALYSIS

Overview

INVENTORY AND ANALYSIS OVERVIEW

Downtown Royal Oak has both the resources of its past urban development,
and the vitality and spirit of positive change; which together create great
potential for future growth. The Downtown has, in the past, served as a true
neighborhood center. With the growth of Southeastern Oakland County along
its interstate corridors of 1-75 and 1-696, Royal Oak now has the opportunity to
enhance its role as a regional, as well as local activity center. Its continued
success will depend on creating a framework for balanced and well integrated
growth. To remain and grow as a healthy and exciting community hub, the
Downtown will need to appropriately provide opportunities to live, conduct
business, shop and recreate in ways that are mutually supportive.
The opportunity also exists to build upon Royal Oak's feeling of a traditional city
center, complete with historic architecture, a post office, a government center,
and a library. It is surrounded by, and for the most part insulated from corridor
development by healthy residential neighborhoods. The existing architecture,
parking infrastructure and open space can be utilized to reinforce and promote
activities of regional significance. A strong beginning in this direction exists
today with the restaurant, specialty shopping, and entertainment businesses.
Cooperative redevelopment efforts between municipal and private interests is
well demonstrated by the First of America Operations Center and the 1696/Woodward initiatives. Open space and infrastructure both exist today
which will support more of these types of efforts.
Visual as well as functional unification of the Downtown needs to be achieved
with growth and change. Main Street and Washington Avenue create two
"Main Streets" that need to be made to work in hannony for their mutual
benefit. Similarly, the Downtown and 1-696 development must be linked by
mutually supportive land uses and unified public improvements.
The streetscape improvements have done much to enhance and unify the
appearance of Royal Oak. Entrances into the Downtown however are not well
defined. More extensive and more unified image and identification efforts are
needed to better orient and direct the user. In combination with reinforcing the
streetscape development, this will serve to promote commerce and to enhance
user comfort and safety in the Downtown .
New public improvements and increased activity will in tum require better
coordinated management and service policies. Parking polices need to be
established and implemented that make use of the under-utilized parking
decks while accommodating peak weekend demands.

7·1

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INVENTORY AND ANALYSIS

Overview

Future land use planning must give careful consideration to the parking issues
of facility capacities and management policies. Hours of operation, promotional
efforts, maintenance policies and physical improvements need to be
coordinated by the City and the business owners.
This inventory and analysis work details the existing conditions and the
associated needs and opportunities of the market context, physical conditions,
and the management and services provisions of Royal Oak. This was
accomplished through interactive work and interviews with community leaders,
the DDA, the Planning Department, and through extensive on-site research.
These findings and conclusions form the basis for planning concepts and
market and management recommendations .

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7•2

�INVENTORY AND ANALYSIS

Market Context

INTRODUCTION

The following description and evaluation of the Downtown market is distilled
from our interviews with Downtown Royal Oak "stakeholders" from our review
and analysis of real estate market data related to the general market area
within which Downtown Royal Oak is located (the suburban Detroit metro
market) and from additional research and interviews with development and real
estate professionals active in the local and regional market. These are
intended to provide an overall market context to assist in formulating and
evaluating strategies to guide the uses, design, and management appropriate
for Downtown Royal Oak.
SUMMARY AND FINDINGS

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Retail Market

1.

The competitive environment for general retail in the Royal Oak market is
intense. The competition is led by the regional and community shopping
centers which surround Royal Oak (Universal Mall, Oakland Mall,
Somerset Collection Crossroads Plaza and Beaumont Center) .

2.

The upgraded Somerset Mall in Troy (officially the "Somerset Collection")
will further intensify the competition between shopping centers for
comparison shopping. The Somerset Collection has already contributed
toward a reduction in retail rental rates in Downtown Birmingham .

3.

Royal Oak is situated in one of the most densely-populated areas in the
suburban market with approximately 180,000 people within a three mile
area.

4.

The likelihood of Downtown Royal Oak attracting or being competitive with
the general merchandise establishments (primarily national chains) in the
surrounding shopping centers is remote.

5.

There is an estimated 325,000 to 375,000 square feet of retail (including
restaurants) and service commercial floor space in the Royal Oak
Downtown study area. This space is distributed among some 160 to 180
businesses. For comparison purposes, 325,000 square feet is similar in
scale to the amount of retail space found in a community shopping center
anchored by a discount retail store (e.g. K-Mart or Walmart) and discount
drug store (e.g. Walgreens) and assorted other smaller retail tenants.
Beaumont Center, for example, at Thirteen Mile and Woodward contains
approximately 150,000 S.F. of space, including the recently expanded
Kroger supermarket. In the case of Downtown Royal Oak, however, this
300,000+ S.F. is comprised of many small businesses, most of which
occupy spaces of 2,000 S.F. or less.

7.3

�INVENTORY AND ANALYSIS

•

Market Context

6.

The vacancy rate for Downtown retail and service commercial uses is
extremely low, probably under 3%. This is lower even than the 4.7%
vacancy rate estimated for Royal Oak as a whole (CB commercial, 1992
estimate) which is second only to Novi (2.7%) as the lowest of all suburban
Detroit trade areas. While this unusually low vacancy rate is a positive
indicator of Downtown retail vitality, it also is part of the reason underlying
the increase in retail rentsin recent years.

7.

The Downtown retail rent structure has gone from $4-$7 per square foot
five years ago to $8-$17 per square foot today. Though this is still well
below retail rents in Birmingham, it does suggest that marginal Downtown
retailers may not survive if this trend continues; they may ultimately be
replaced by businesses whose volumes can justify the higher rents. (Note:
some concern was expressed in the interviews that professional offices
such as lawyers and accountants or service businesses such as travel
agencies and financial services might begin to dominate street level space
at the expense of independent retailers who are the real "draw" for
Downtown.

8.

Comparison of primary market areas, market "capture" rates, and even, to
some extent, vacancy rates between Downtown Royal Oak retailers and
surrounding suburban retail centers can be misleading, and in some cases
is meaningless. The reason is that many of Downtown's retail, restaurant,
and service businesses are "destination" oriented establishments as
contrasted with general retailers that compete for consumers based largely
on competitive pricing and convenience. Some Royal Oak specialty shops
(e.g. gift/card shops) may draw from a three mile radius primary market
area while other Downtown retailers (e.g. galleries, restaurants) may draw
from a regional or even national patronage base. This makes coordinated
marketing and promotion efforts much more challenging than that required
for general comparative retailing.

9.

Downtown's success has been led by destination retail businesses operated by independent owner/managers and by the excellent collection of wellpublicized restaurants. This formula, with some upgrading, filling of niches,
and perhaps addition of limited convenience retail, would appear to
represent the retail strategy offering the best potential for Downtown.

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10. There is likely to always be a relatively high turnover rate for the eclectic
mix of destination retail, restaurant and specialty shops in Downtown Royal
Oak. This is to be anticipated and understood as part of the area's
continual development and evolution. Several factors contribute to the rate
of turnover.

7.4

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INVENTORY AND ANALYSIS

Market Context

First, there will usually be a percentage of businesses that will occasionally
"move-up" into larger or higher quality space (the three increasingly larger
Downtown locations of Patti Smith Collectibles is an example of this
phenomena) within the Downtown.
Second, Downtown is characterized by entrepreneurs whose experimentation, creativity, innovation, incubation, success and failures are possible
in Royal Oak's Downtown environment. This level of risk-taking is not
accommodated in a retail mall. Risk taking produces higher rates of failure
than does established merchandising in a regional mall or retail strip
center. But it is this type of innovative retailing, restaurants, etc. that
differentiates Downtown Royal Oak from the regional malls and other
suburban "Downtowns• in the Detroit area.
11. Though absorption of retail, restaurant, and service commercial space is
difficult to track and quantify in Downtown Royal Oak, a reasonable
estimate is that at least half of the existing businesses have been
established or have relocated into Downtown space over the past ten
years. This would represent perhaps 10,000 to 15,000 S.F. annually.
Though the unavailability of space and increasing rents may act to
suppress future absorption, the historic trend is a strong indication of the
demand for this type of space Downtown.

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12. The preferred optimum mix of retail uses Downtown may more
appropriately relate to "what works" than to "what would be nice to have
Downtown". Proven successes to date include quality restaurants mixed
with destination retail and specialty shops. Some of the retail is targeted to
the avant-garde and off-beat market which provides the interest and
character associated with Downtown. A number of good ideas have been
suggested for additional retail offerings that would complement the present
mix. Among these are a good bookstore, children's clothing, and a deli.
However, these are likely to only be attracted to and successful in
Downtown if they, like existing establishments, can provide a differentiated
product to a market of sufficient size to sustain them. Despite the desire to
have convenience and general retail Downtown to serve Royal Oak
residents, most people will opt to shop for general merchandise in a
shopping mall or community shopping center. Downtown will not return to
the "traditional" main street offering of general merchandise in the near
future . Even limited convenience retail to serve the nearby residents and
employment base requires a more dense concentration of patrons than
presently exists Downtown.

7.5

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INVENTORY AND ANALYSIS

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Market Context

13. In tenns of the destination retail market, Binningham is Royal Oak's
primary competition and will probably continue to be, especially if the
current disparity in rents begins to diminish. However, other communities
can be expected to learn from Royal Oak's success and, as they try to
emulate that success, Royal Oak will be challenged to retain its present
position as a unique location for a safe urban shopping experience.
14. The proper complement of limited retail and entertainment uses at 1-696
will be an important factor in the continuing success of retail and
entertainment businesses in the Downtown area. Specialty retail and
entertainment cannot be sustained in both areas.
Residential Market

1.

There is a general perception that a market exists for additional Downtown
residential units, but that perception has yet to be tested due to a general
lack of new product supply being introduced in the Downtown area.

2.

Recent purchase and rehabilitation of single family homes on the edge of
Downtown would suggest a market for single family attached or similar infill
housing products. However, the availability of sites for this type of
development is limited.

3.

Small scale condominium development (10-15 units) such as that on Crook
Road has been well received in the marketplace. This type of product, at
a similar scale in the Downtown area is considered by several residential
developers to have market potential. This scale would also be consistent
with existing development Downtown. Again, however, the availability of
developable land at competitive prices Downtown is noted by developers
as an impediment to condominium development. The potential
condominium market in Royal Oak is perceived by the developers we
interviewed to be in the $125,000 - $150,000 price range and primarily to
be comprised of empty-nesters and to a smaller degree some young
professionals without children.

4.

Though economic conditions have precluded most large-scale apartment
development in the region, there have been some exceptions. One of the
most notable is the 225-unit Village Green development in neighboring
Madison Heights. The project is comprised of studio, one and two
bedroom townhouses renting for $530 to $805 per month; the lease-up on
the units went quickly and presently there is a waiting list for units.

7-6

�INVENTORY AND ANALYSIS

'I

Market Context

I

The market for this type of residential property is primarily young couples,
unrelated singles sharing rent and a small percentage of retirees. This
would suggest a potential market for apartment units of similar scale
Downtown. It is doubtful, however, that a site of sufficient size (approximately 15 acres) could be assembled near the Downtown area to construct
a 175-unit development, the size considered to be the minimum feasible
scale for this type of residential product.

5.

One well-regarded residential developer stated that the key to a successful
apartment development in Royal Oak is to locate it within walking distance
of Downtown. It was suggested that a high quality, higher density
apartment development (e.g. 20 to 25 DU/acre) with under-building parking
could possibly be successfully produced on an infill site in Downtown Royal
Oak (basically utilizing a garden-type configuration).
These units would primarily be targeted to empty nesters, corporate
transfers, and single parents who do not want to invest in a condominium,
but who desire spacious apartments and would be willing to pay 80-85
cents per S.F. versus typical garden rents of 75-80 cents per square foot.

6.

Though a number of positive indicators suggest a potential market for
additional residential products in and adjacent to Downtown, the lack of
development sites is a problem. This is an issue that will have to be
addressed as the Downtown planning process progresses.

Office Market

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1.

The present softness in the suburban office market makes it difficult to be
optimistic about the potential for its development Downtown. Most
knowledgeable real estate professionals believe there is still at least a two
year supply of office space in the suburban market. The current suburban
office vacancy rate is estimated at 20% (CB Commercial). However, our
research and interviews revealed a demand for smaller spaces (1,500 to
3,500 square feet). To an extent this demand may be met by existing
space and by conversion of upper level space above retail businesses (see
previous concern over use of street-level space for offices).

2.

Our interviews also identified an interest in attracting medical-related
offices Downtown. This might be hospital related offices that are not
essential to being on the Beaumont site or clinical offices which are in lieu
of or spill over from many of those on Woodward.

7.7

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INVENTORY AND ANALYSIS

Market Context

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3.

Beaumont Hospital itseH currently utilizes a 70,000 square foot office
building in Southfield (on Twelve Mile west of Greenfield Road) for their
"financial services" processing functions. The hospital also has
approximately 40,000 square feet of space in trailers and modular buildings
on campus now to accommodate various support functions. Some of
these functions will be relocated into pennanent space on campus when
the present building program is completed. A representative of the hospital
suggested that the institution will not be in a position to construct any
additional new office/clinical space for 5-8 years, but noted that within
about 5 years they may need another 40,000 - 50,000 square feet of nonclinical support space.

4.

The trend to outpatient care would suggest that in the future there will be
increased demand for non-institutional, off campus doctor/clinical office
space in the suburban market. Royal Oak is recognized by medical
professionals as a desirable address for a medical practice.

5.

Several real estate brokers reinforced the observation that the market for
medical office space near the Woodward/Thirteen Mile Road area is very
competitive. Effective rents for medical office space range from $13 to $20
per square foot. The vacancy rate for medical office space with adequate
parking is very low. The agents we interviewed acknowledged that there
are really two markets in Royal Oak, the Downtown market and the
Woodward/Thirteen Mile market. Those we interviewed said they get quite
a few inquiries about Downtown office space, but the unavailability of
space and lack of parking are the primary impediments to the existence of
a greater medical office market Downtown. There is a perception that new
medical office space Downtown ottering increments of 1,000 - 5,000
square feet would be well received in the market.

6.

There is an estimated 110,000 to 130,000 square feet of tenant-occupied
office space Downtown (this does not include owner-occupied space such
as the First of America operations center). The Washington Square
building represents the largest concentration of office space with
approximately 60,000 square feet of leasable office floor area.

7.

The desirability of increasing the Downtown employee population argues
for accommodating additional office space , whether for tenanted buildings
or for headquarters or operations centers for banks or other institutions.
As in the case of residential development, however, assembling adequate
office sites Downtown is problematic.

8.

The demand for small office spaces would also suggest that the concept of
a business incubator with shared clerical and office support facilities , could
help nurture start-up businesses in a Downtown location.

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�INVENTORY AND ANALVSIS

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Market Context

9.

Available land for large scale office development is located at the 1-696
development site. As the present over supply of space is absorbed and
economic conditions improve, it will become the obvious focus for future
office development in Royal Oak. Downtown is unlikely to compete for the
type of tenants that will be attracted to the 1-696 site and should,
consequently, focus on small space tenants and more specialized office
market niches such as medical-related uses or operations center uses as
opportunities arise.

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7.9

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INVENTORY AND ANALYSIS

Land Use

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LAND USE INVENTORY AND ANALYSIS

The Royal Oak Downtown or Central Business District is well defined on the
majority of its boundaries by stable single family residential neighborhoods.
Small, two and three floor apartment units are scattered at the edges of the
DDA with only small amounts of multiple housing units or second floor living in
the Downtown. Two notable exceptions are the senior citizen high rise
buildings at the perimeters of the DDA. (North Troy Street and south Main
Street).

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A mix of store front retail is clustered along the Main and Washington Street
corridors and along the Fourth Street connector between these two main
north/south corridors. The most significant revitalization efforts are centered in
the Washington Avenue and Fourth Street area. Unfortunately the railroad
creates a psychological, if not physical divider between the two "Main Streets"
(Main and Washington) of the Downtown. The Fourth Street linkage will be
important as a unifying element.
Royal Oak has a good clustering of municipal facilities at Troy Street between
Eleven Mile and Third Street. These include the City Hall, the Library, the
Police Station, County Office Buildings and the Farmers' Market. Another civic
place of high activity is the Post Office on Third Street. Another public center is
the Oakland County Community College, Royal Oak Campus (OCC) which is
both functionally and visually separated from the Downtown proper. The
competition for parking between the OCC and the retail area to the north has
been a conflict historically.
The other "center• of the Downtown is the high point at Washington Avenue
and Fourth Street, which is an entertainment center, as well as an emerging,
up-scale retail area. The First of America Service Center, SMART and the
proposed AMTRAK transit station also contribute to this area as a growing
commercial and public activity area. It should be noted that the First of
America development has dedicated land at Fourth and Lafayette to a "public
plaza.• This is a precedent that is desirable and should be repeated with new
Downtown development. These two "centers", the public center at Troy Street
and the entertainment center at Fourth Street and Washington Avenue, need
coordinated circulation and image (streetscape) systems to tie them together
visually and functionally in every way possible.
The land directly north of OCC is a poorly integrated mix of uses. An overall
land use strategy is required for this area. The land is also important as a link
between OCC and the Downtown. Car dealership storage and support facilities
in this area are functionally inconsistent and visually undesirable at this entry
point into the Downtown.

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INVENTORY AND ANALVSIS

Land Use

Underutilized land surrounds the senior housing at Sixth and Williams Streets,
and in-fill uses could be planned that would support the existing senior housing
facilities . Consistent with its basic mission, OCC has expressed the desire to
provide outreach programs to the community. Its proximity to the senior
housing provides many opportunities in this regard and a circulation linkage
would be desirable.
The I-696/Woodward parcel, which is planned for mixed use, will begin as a
residential development. The first phase of this work is planned to begin in
1993. The existing land use between this I-696/Woodward development and
OCC is mixed housing and commercial uses. In many cases it is of low or
marginal quality. Although it is outside of the DDA study area this block of land
will be critical to creating a mutually beneficial linkage between I-696/Woodward
and the Downtown. Similarly, future uses and improvements along Main Street
should serve to visually and functionally unify these two segments of the DDA.
Restaurants are a current strength of Royal Oak. They are loosely grouped
along the Main StreeVFourth Street/Washington Avenue corridors. This
emerging "entertainment" district needs to be reinforced and encouraged.
A key issue in the physical planning will be establishing where to accommodate
the desired additional housing that will bring more people living within the
Downtown. This desire was stated several times as a goal in the Vision
Building Session. The market research, however, indicates that care must be
given to the location, type, scale and phasing of additional housing.
Most of Royal Oak's "open space" is in the form of parking lots and the railroad
R.O.W .. It will be important in the concept planning to 1) be sure parking is
utilized to its fullest, so as to not use open land unnecessarily, and 2) to carve
out more useful and better connected open and green spaces. These spaces
need to be made truly useable and inviting to pedestrians.
The Farmers' Market is a vital part of creating public participation in the
Downtown and should be functionally and visually linked to the Civic Center
area. Re-use of the Oakland County facilities and land should be planned to
support this link. More efficient use of the under-utilized Farmers' Market area
parking should also be considered. It does and should continue to serve the
Civic Center area to the greatest degree possible.
Successful land use will be largely dependant on creating workable parking
provisions and management strategies throughout the Downtown. See the
Parking Analysis (Page 7•27 thru 7•36) .

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INVENTORY AND ANALYSIS

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Land Use

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Four key parcels of land have been identified as Special Study Areas on the
basis that they have open or under-utilized land, inherent potential for more
productive use and/or proximity to other uses that could foster mutually
beneficial uses. They are shown on the accompanying Special Study Areas
map. (Page 7-24)

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7 • 12

�INVENTORY AND ANALYSIS

Existing Land Use

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Refer to narrative on page

7 • 13

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INVENTORY AND ANALYSIS
Existing Land Use Index

Existing Land Use

MAIN STREET AND WEST

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21 .
22.
23.
24.
25.
26.
27.
27a.
28.
29.
30.
31a.
31 .
32.
33.
34.
35.
36.
37.
* 38.
39.
40.
41 .
42.
43.
44.

GM Used Cars
SOS Shelter
Under Construction (Dimitri Upholstery)
Diamond Lincoln Mercury Body Shop
Commercial Print Co.
Barber
State Fann Insurance
Art &amp; Antique Shop
Russell Custom Printing
Vacant
Baptist Church and Day Care
Diamond Ford Lincoln Mercury Dealer
Lincoln Mercury Used Cars
Mike's Coney Island
Used Cars
Anthony's Pizza and Ribs
Liberty Drugs
Ace Hardware (Hilzinger's)
Rumor's Food and Bar
Nutri Foods - Health Food
Footprints - Birkenstock
First Federal Bank
Law Offices and Drive Thru
Bright Ideas Furniture
National Bank of Royal Oak/NBD
Renoir - Women's Cloths
Techline Furniture
East/West Futons
Mongolian Bar BQ
Monterey
LePanto
Cinderella's Attic
Moti Mahal Indian Restaurant
Red Wing Shoes and Tailor
Neon Image and Doug's Deco Design
Off The Record
First of America
Car Dealer
Used Cars
Oakland Community College (OCC) - Royal Oak
American Transmission
Auto Conversions, Inc .
Auto Upholstering and Glass
Muffler Shop
Auto Repair
Donuts

* Indicates building deemed to have value as LANDMARKS in the Downtown

because of their historic significance and architectural interest, or other visual
importance to the Downtown.

7 - 14

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INVENTORY AND ANALYSIS

Existing Land Use Index

Existing Land Use

MAIN STREET AND WEST

45.
46.
47.
48.
49.
50.
51.
52 .
53.
54.
55.
56A.
56B.
56C.
560.
57.
58.
59 .
60.
61.
62.
63.
64.
64A.
65.
66.
* 67.
68.
69.
70.
71 .
72 .
73.
74.
75 .
76.

77.
78.
79 .
80.
81 .
82.
83.

Party Store
Car Wash
George's Hair Cut/Barber
Children's Resale
Machine Shop
Fast Food
Oxford Oyster Bar
Main Floor Covering
Child Care
National Bank of Royal Oak
National Bank of Royal Oak
Howie Stained Glass
Gasoline Alley
Barber Shop
Faith Couture
Noir Leather
Chosen Books Bookstore
Royal Oak Camera and Antiques
Haberman's Fabrics
First of America
Under Construction
Used Books
Doll Shop
Barber
Royal Oak Post Off ice
Peking House
Clothing Shop
Window Treatments
Realtor and Unicom Grill
Flower Shop
Stamp Company
Christian Science Reading Room
Travel Agent
Optician
R.J. Coffee Shop
Flower Shop
Coney Island
Hallmark
Patti Smith
Dave's Comics
Vacant

7 · 15

�Ii

•
•
•
•
•
•
•
•
•
•
•
•

INVENTORY AND ANALYSIS
Existing Land Use Index

Existing Land Use

MAIN STREET AND WEST

84.
85.
86.
87.
88.
89.
90.
91 .
92.
93.
94.
95.
96.
97.
98.
99.
100.
101.
102.
103.
104.
1OS.
106.
107.
108.
109.
110.
111 .
112.
113.
114.
115.
116.
117.
118.
119.
120.
121.
122.
123.
124.
124A.
125.

Art Deco Antiques
Gayle's Chocolate Shop
Lotus Imports
Raupp Camp Fitters
Gallery
Shoe Repair
Eyeglasses and Optician, and Billiards Shop and Bar
Vacant (Oak Restaurant}

NIA
Design Company (FDA}
Craft Shop and Boutique
Unique Place Gifts
Kite Shop
Kyla's Restaurant
Dos Manos - Latin American Crafts
Karris Gallery
Baskin Robbins Ice Cream
Royal Oak Bakery
Banos Restaurant
Paint and Wall Paper
Custom Jewelry
Imports
Hair Salon
Dentist
Dry Cleaner's
Vacant
Vacant
Bowling Bar
Pizza
Surveyor
Counseling
Bike Shop
Beauty School
Beaumont International Medicine
Vacant
Dance School
Body Shop
Post Office-Shop
Wendy's
Office
Greyhound and SMART Transit Station
AMTRAK
Les Auteurs Restaurant

7 · 16

�•
•
•

•
•
•
•
•
•
•
•

.•~-,

INVENTORY AND ANALYSIS
Existing Land Use Index

Existing Land Use

MAIN STREET AND WEST

126.
127.
128.
* 129.
130.
* 131.
132.
133.
134.
135.
136.
137.
138.
139.
140.
141 .
142.
143.
143a.
144.
145.
146.
147.
* 148.
149 .
150.
151 .
152.
153 .
154.
155.
156 .
157.
158.
159 .
160.
161 .
162.
163 .
164.
165.
166.
167.
168 .

Madison's Restaurant
Rene's Hair Shop
Monique's Shoe Shop
Les Sacsons Kitchen Shop/Women's Clothing
Metro Music Cafe
Royal Oak Music Theater
LA Express Cafe
Design Store
Frame Store
Card Store
Gallery
Gallery
Optician and Hair Solon
Hollywood Bodies Fitness Center
Vacant Land
Antiques and Jewelry
Deli
Sewing Store
Furniture Store
Prints
Repeat the Beat (CD's and Videos)
Office Machines
Pronto Deli and Cafe
Methodist Church
Jimi's Ice Cream
Clothing
Jimi's Restaurant &amp; Coney
St. Mary's Credit Union
Asia Trading Co.
Resale Shop
Hagelstein's Bakery
Insurance Office
Gallery
Travel Agent
State Farm Insurance
Podiatrist
Rent-It Shop
Auto Repair
McDonalds
Office
UAW/GM
Recruiting Office
Baldwin Theater (Stage Grafters)
505 Lafayette (Entertainment Agency)

7 .17

�•If
•
•II
II
II

•
•

•
•
•

INVENTORY AND ANAL VSIS
Existing Land Use Index

Existing Land Use

MAIN STREET AND WEST

169.
170.
171.
172.
* 173.
173A.
174.
175.
* 176.
* 177.
178 - 199.

Child Care
Gallery, Cafe, Elwin's To Go (Renovated Church)
Payroll One
Vacant Church
First of America
Vacant Land For Possible Future First of America Expansion
Oriental Furniture
Funeral Home
St. Mary's Elementary School
St. Mary's Church
Land Uses South of Lincoln Street; not included in the study area of this
report .

MAIN STREET AND EAST

200.
201.
202.
203.
204.
205.
206.
207.
208.
209.
210.
211.
212.
213.
214.
215.
216.
217.
218.
218a.
219.
220.
221 .
222.
223.
224.
225.

Royal Music Center
Aquarium Shop
Buick Pontiac Dealer
Auto Parts
Fine Food
Contract Design Group Interiors
Office
Anny Recruiting
Merchant's Warehouse (food &amp; wine)
Hair Salon
Main Theater
Main Theater
Vacant
Nugget Foods
Main Exchange - Jewelry &amp; Antique Mall
LaFondue
Antique's on Main
Law Office
Barney Black Beauty Supply Store
American Pizza Cafe (coming)
Royal Oak Tire
Sweet Shop
Walby's Wallpaper
Mr. B's Pub
Daniel Joseph
LaRouche Garden Ornaments
Chiropractor

7 · 18

�•II
•
•
•
•
•

INVENTORY AND ANALYSIS
Existing Land Use Index

Existing Land Use

MAIN STREET AND EAST

226 .
227.
228.
229.
230.
231 .
232.
233.
234.
235.
236.
237.
238.
239.
240.
241.
242.
243.
244.
245.
246.
247.
247a.
248.
249.
250.
251.
252.
253.
254.
255.
256.
257.
258.
259.
260.
261.
262.
263.
264.
265.
266.
* 267.

Remodeling
Carol James Gallery
Tailor
Household Finance
Antiques
Joes Anny Navy
Consignment Boutique
Hennan's Bakery
Vacuum Cleaner Shop
Italian Leather
Incognito - Fashions &amp; Art
Office
Field's Department Store
Clothing
Jewelry
Field's Fashions
H &amp; R Block
Cedar Market
Noir Leather
Discount Golf
Rugs
Michigan Bell
Flower Shop
Kitchen Design
Antiques
Rumors
Vacant
Napa Autoparts
Billings Feed &amp; Supply
Shell Gas Station
Erb Lumber
B&amp;B Collision
Golf Club Repair
Lenox Heating and Cooling
Ye Olde Saloon
Furniture Warehouse
Tires Plus
Holiday Market, Pizza, Video, Cleaners
Goodyear
Malibu Restaurant
First of America
Salvation Anny Thrift Store
Lutheran School

7 · 19

�INVENTORY AND ANALYSIS
Existing Land Use Index

Existing Land Use

MAIN STREET AND EAST
* 268.

269.
270.
271 .
272.
273.
274.
* 275.
276.
* 277.
* 278.
279.
280.
281 .
* 282.
* 283.
284.
285.
286.
287.
288.
289.
290.
291 .
292.
* 293.
294.
295.
296.
297.
298.
299.
300.
301 .
302.
303.
304.
305.
306.
307.
308.
309.
310.

Royal Oak Manor - Cooperative Housing
Construction Company
Office
Engineer's Office
Office
Furniture Warehouse
Bath and Design
Senior Housing
Oak Ridge Market
Royal Oak Library
City Hall and Police Department
Office
Church of Scientology
Michigan Bell
St. Paul Lutheran Church
Fire Station
Daily Tribune
Collector's Emporium
Comedy Castle
Acom Post 1669
Medical Center
Construction Company
Industrial Building
Fish Store
Oakland Co. Building
Farmers' Market
Elks
Professional Office Building
Troy St. Antique Mall
Auto Repair
Chiropractor

Answering Service
Design Studio
Office
Office
Bodyworks Gym

7 · 20

�Iii

INVENTORY AND ANALYSIS

Existing Land Use Index

Existing Land Use

MAIN STREET AND EAST

311 .
312.
313.
* 314.
315.
316.
317.
318.
319.

Bodyworks Gym
Bodyworks Gym
Hair Salon
Power Plant
Moving Company and Warehouse
Marble Company
WO Zobel Co.
Myron Trucking Company
Moving Company

7 · 21

�INVENTORY AND ANALYSIS

M
11
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Existing Multl-Famlly Housing

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DOWNTOWN STUDY for the
CITY of ROYAL OAK
DOWNTOWN DEVELOPMENT AUTHORITY

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Refer to narrative on page 7•&amp;

7 • 22

�INVENTORY AND ANALYSIS

____, '--------'
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LEGEND

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BARTON LARIY~
TF DISTRICT

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Refer to narrative on page 7•10

7 • 23

�INVENTORY AND ANALYSIS

Special Study Areas

□

DOWNTOWN STUDY for the
CITY of ROYAL OAK
DOWNTOWN DEVELOPMENT AUTHORITY

g

SPECIAL STUDY AREAS

Refer to narrative on page 7•12

7 • 24

�INVENTORY AND ANALYSIS

Circulation

CIRCULATION INVENTORY AND ANALYSIS

Royal Oak is well served by regional connectors. 1-696 to the south links Main
Street to the greater metropolitan suburbs east to Lake Huron and west to
Southfield, Novi and beyond . This is well recognized by the 1-696/Woodward
development initiative. Woodward has and will continue to be a major
north/south connector. This has been both a bane and a blessing historically.
It has drawn economic growth away from the Downtown, but has also helped to
preserve the small community based flavor of Royal Oak.
Access to the Downtown from Woodward is along Eleven Mile Road and Fourth
Street. The Fourth Street access has a very pleasing residential quality and
should remain so. Fourth Street (Southbound from 1-75 only) and Eleven Mile
Road also serve as the primary access routes to and from 1-75 to the east and
therefore the main easVwest connector through Downtown .
Main Street is the primary north/south corridor and serves as a secondary
regional connector. As such it segments the east and west halves of
Downtown. Parallel parking remains on Main Street and there is significant
retail and business related pedestrian traffic. Pedestrian crossings however,
are very difficult because of the width of Main Street and the lack of traffic lights
at Second and Third Street. This street must be made more pedestrian safe
and friendly to encourage participation in the business district and to help unify
the eastern and western halves.
The absence of traffic lights also creates very difficult and unsafe access onto
Main Street from the side streets. The priority should be for the safety and
convenience of those drivers and pedestrians using Downtown and not for
through traffic. Planning for the convenience of through traffic should not take
precedence over the need to accommodate and encourage commercial activity
in the Downtown.
The street layout of Royal Oak's Downtown is based upon a traditional urban
grid layout; creating a generally well organized and readable circulation system .
This fabric however is significantly impacted and in some cases negatively
interrupted by the diagonal R.O.W. of the Grand Trunk Western Railroad. This
is a double grade track through the DDA and can cause traffic delays and
safety problems. Royal Oak residents and visitors have become accustomed to
the crossings and many consider it part of the unique flavor of Royal Oak. It is
a well used railroad line coming up to twelve trains per day and will continue to
do so. It has the greatest impact on the easVwest traffic between Main Street
and Washington Avenue. This accentuates the separation between the Main
Street and Washington Avenue districts and discourages a good pedestrian link
between the two areas.

7 · 25

�•
•

INVENTORY AND ANALYSIS

Circulation

It also creates a psychological barrier between the Third Street parking deck
and the Washington Square district. Enhanced vitality of the Washington
Square area and the Downtown in general will depend on creating pedestrian
accommodations to facilitate these linkages in safe and attractive ways.
The grid layout also breaks down in three other important areas; 1) at the
intersection of Main Street, Seventh Street and the Railroad R.O.W.. Here
future development needs to reorganize and accommodate both vehicular and
pedestrian circulation . The Seventh Street dead ends are functionally and
visually awkward, and pedestrians are at risk in this area. This area also
serves, in conjunction with the OCC facility, as a "gateway" to Downtown and
needs to be changed from a negative to a positive image area through roadway
and landscape improvements. 2) The closure of Second Street, east of Main
as a plaza provides for a more united Civic Center. In combination with the
municipal parking lot however, it creates awkward access and visual orientation
to the City Hall and Library. If the Farmers' Market takes on an increased role
as a public activity center circulation for the larger "Civic Center" needs to be
simplified and well coordinated. Visual orientation to each of the components
needs to be improved in the process. 3) The elevated railroad grade west of
Washington Avenue creates awkward diagonal road and parking layouts. Not
much can be done to change this due to limited space and pavement
structures. Consideration should be given, however, to routing, signage and
landscape improvements that will help clarify circulation in this area. Also long
range options should consider reorganizing traffic patterns as they exist at
Eleven Mile.
The railroad underpass in this location is a "natural" gateway into the
Downtown along Eleven Mile Road. This should be capitalized on throughout
the use of "gateway" graphics, signage, lighting and landscape treatments.
There is no existing element or location that suggests a gateway to the
Downtown from the east along Eleven Mile. One needs to be created and the
Farmers' Market area offers the best opportunity for this to occur. Softer and
lower scale entry definition should occur on Fourth Street at the DDA
boundaries. Entry definition along Main Street from the north is difficult at the
north end of the DDA. The intersection of Eleven Mile and Main is a better
location to emphasize as a Downtown landmark and entrance point.
Streetscape development has created good pedestrian provisions within the
Downtown and improvements should continue. Phasing plans for pedestrian
circulation needs to be coordinated with parking and land development
strategies.
A major problem with parking deck utilization is recognition and access
provisions (vehicular and pedestrian), signage and graphic systems, pathways
and lighting, and landscape need to be designed to delineate and
accommodate circulation to and from the decks and parking lots.
Streetscape development needs to improve the convenience, comfort and
safety of pedestrians at street and railroad crossings.
7 · 26

�•

INVENTORY AND ANALYSIS

Parking

PARKING INVENTORY AND ANALYSIS

With the increasing popularity of Downtown Royal Oak as a business,
commercial and entertainment center, the pressure to provide sufficient parking
increases. Existing parking areas in the DOA can support a finite amount of
increased land use before additional parking must be provided. To begin to
understand the projected need for parking in Downtown Royal Oak, a
quantitative and qualitative evaluation of parking patterns was conducted over a
two week period in October 1992.
The greatest pressure on parking occurs during special events such as the
Festival or when the Royal Oak Music Hall and the Baldwin Theatre are hosting
events simultaneously. Parking counts the theatre have not yet been possible
due to the on-going renovation of the Royal Oak Music Hall.
Peak times of parking use on weekdays are between 9:00 and 10:00 a.m. and
12:00 to 2:00 p.m .. On weekends, peak periods of use are after 4:00 p.m.
(Friday or Saturday evenings), and between noon and 3:00 p.m. on Saturday.
Actual survey days and times were:
Friday, October 2, 1992
Saturday, October 3, 1992
Wednesday, October 7, 1992

7:00-9:00 p.m.
12:00-2:00 p.m.
9:00-10:30 p.m. and 12:00-2:00 p.m .

The weather on all three days was clear and between
conducive to shopping and outdoor activities.

so·

and 75• F, and fully

Occupied parking spaces were tallied at each of the following parking lot
locations:
1.
2.
3.
4.
5.
6.
7.
8.
9.

The
The
The
The
The
The
The
The
The

Lafayette Street parking structure
Center Street parking structure
Sherman Drive surface lot
Center Street surface lot
Hilzinger surface lot
City Hall surface lot
Farmers' Market surface lot
Lafayette surface lot
Railroad surface lot

Occupied street parking spaces were tallied on Main Street between Eleven
Mile and Sixth Street; Fourth Street between West Street and Troy; Second
Street between Center and Main; and Washington Avenue between the railroad
tracks and Sixth Street.

7 · 27

�INVENTORY AND ANALYSIS

•
,----

.

•
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I

J

LAFAY

STREET
STIIUCTUAE

T-:&gt;

DOWNTOWN STUDY for the
CITY of ROYAL OAK
DOWNTOWN DEVELOPMENT AUTHORITY
7 • 28

�•

INVENTORY AND ANALYSIS

Parking

Parking spaces utilized were recorded as totals and percentages in table 4.1,
Parking Conditions. Part of Table 4.1 includes a brief qualitative evaluation of
the surface lots and parking structures in terms of the following criteria:
Proximity to major destination points - Evaluation of parking areas that
are a one, two, or three+ ~inute walk to major destination points such as a
theatre, group of stores, or restaurants.
Visibility/identifiability to the first time visitor - Evaluation of the ease
by which visitors, particularly first time visitors, can find an appropriate
parking area.
Desirability - Evaluation of the degree to which a particular parking area
may be preferred due to non-distance factors such as lighting, a sense of
security, and ease of use. Lighting and a sense of security for the
Downtown streets and parking areas were evaluated on Friday, October 9,
1992 between 8:00 p.m. and 12:30 a.m .. Ease of use is based on ingress
and egress points, vehicle circulation, available parking spaces, etc ..

Based upon this evaluation and the attached statistical analysis, the
following was concluded:
Parking during the week is readily available in the morning and
afternoons in all locations, including parking structures, surface parking
lots, and on-street parking.
Weekend parking spaces during peak use times are more heavily
utilized than weekdays particularly on Friday evening, but only reach
100% capacity at the City Hall lot and the Second Street and
Washington Avenue lots.
Street parking is available on almost every block during the week. On
Weekend nights these spaces fill to near capacity. This may give the
impression that no parking options remain in the Downtown area when
in fact a number of spaces are available in the surface lots and parking
structures.
The parking structures are not heavily utilized most of the time. On
weekdays the Center Street parking structure is filled on the first two
and one-half levels and empty on the top levels , while the metered
spaces at the Lafayette parking structure are largely unused.
On weekend evenings the Center Street parking structure fills at the first
level, but is virtually empty on all other levels. This may be due to a
perception that this parking structure is unsafe.

7 · 29

�•

INVENTORY AND ANALYSIS

Parking

Although the table on Page 7.31 indicates that the Lafayette Street
parking structure reaches 51% of capacity on weekend evenings
between 6:00 p.m. and 9:00 p.m., we noted that the 141 available meter
spaces gradually fill to near capacity as the evening progress toward
midnight. The leased portion of this parking deck, 393 spaces , remain
less than 20% filled at this time.
The level of utilization of surface lots on weekend evenings seems to
depend to some degree on the perceived level of safety in addition to
the other factors of proximity and convenience.
This survey was unable to assess the parking situation on the nights
that both the Royal Oak Music Theatre and the Baldwin Theatre are
open since the Royal Oak Music Theatre is closed for renovations.
This study is not intended to be an extensive evaluation of parking in the
Downtown. It is rather a reality check on perceptions of supply and demand. It
is a snap-shot of peak demand periods, during good weather and after the start
of the school season. It therefore represents an evaluation of capacity and
worst case requirements.

7 · 30

�• •

.•

dc,

INVENTORY AND ANALYSIS

Parking Utlllzatlon Summary

.
. NUMBER

.•:•:•

PARKINO AREA

srATISTICAL FINDINGS- . .·.·. •·•
AND PERCENTAGE OF PARKING SPACES unUZED

·.OAPACllYNUMBER OF .·

TYPICAL WEEK
DAY 0-10 A.M,

PARKIN() SPACE$

FRIDAY EVENING

TYPICAL WEEK

DAY .12·2 P,M.

AVAILABLE

SATURDAY

&amp;-9

AFTERNOON
12 • 2 P.M.

I•·

:::::

Lafayette Street Structure

141 Metered
393 Leased

22 Metered (16%)

208 Leased (53%)

I

33 Metered (23%)
208 Leased (53%)

VISIBILITY/

DESlfW3IUTY

IPENflFIABIUTY fO

•LIGHTING •••·

FIRST TIME VISTOR

•EASE OF USE

Adequate/
Undesirable

Poor

Medium

Desirable/
Adequate

Fair

Medium

Desirable/
Undesirable

Poor

Low

Yb

P~OXlMlfi
~AJOR
I••· DESTINATION POINTS

::::

1.

QlJALITAtl'iE EVALUATION

I

80 Metered (57%)
71 Leased (18%)

30 Metered (21%)
46 Leased (12%)

502

309

(82%)

330

(66%)

114

(23%)

I

166

(33%)

Sherman Dr. Lot

68

30

(44%)

30

(44%)

35

(52%)

I

21

(40%)

II

4.

Center Street Lot

98

53

(82%)

62

(73%)

83

(98%) I

81

(95%)

II

Adequate

Good

Medium

5.

Hllzlnger Lot

81

31

(38%)

46

(57%)

n

(95%)

I

61

(75%)

II

Adequate

Good

High

6.

City Hall Lot

227

71

(31%)

149

(66%)

227

(100%)

I

152

(67%)

II

Desirable

Fair

High

7.

Farmer's Market Lot

±3201

174

(54%)

159

(50%)

74

(23%)

I

54

(17%)

II

Desirable for Farmers
Market; Undesirable for
other destination polntll

Poor

Medium-Low

8.

Lafayette Lot

226

94

(42%)

144

(64%)

148

(65%)

90

(40%) 11 Adequate

9.

Railroad Lot

50

41

(60%)

49

(72%)

53

(78%)

45

(66%)

II

Adequate

Low

8

4

(50%)

6

(75%)

8

(100%)

8

(100%)

II

Deslrable

Medium/low

11 . Main Street

62

19

(31%)

42

(68%)

57

(92%)

52

(64%) 11 Desirable

Good

High

12. Fourth Street

47

19

(40%)

29

(82%)

44

(94%)

32

(68%) 11 Desirable

Good

High

13. Washington Street

33

23

(70%)

30

(91%)

33

(100%)

30

(91%) 11 Desirable

Good

High

TQtal W/QIJt l ~ Splil&lt;;et

1863

89()

Total with Leued Spaoes

~

1098 ,. ,

2.

Center Street Structure

3.

10. Second Street

c~ l

1109

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009

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(~) I #4
{53%) :::

(S0')6)

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1 Free Parking In Farmer's Market Lot

...,
•
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.....

Refer to narrative on page 7•27 - 7•30

0-250'
251).500'
500'+

Medium

=
=
=

Desirable
Adequate
Undesirable

�INVENTORY AND ANALYSIS

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Parking Utlllzatlon
Weekday AM

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Weekday AM (9:00-10:00)

DOWNTOWN STUDY for the
CITY of ROYAL OAK
DOWNTOWN DEVELOPMENT AUTHORITY
Refer to narrative on page 7 • 27 - 7 • 30

PARKING UTILIZATION
7 • 32

�INVENTORY AND ANALYSIS

D0

Weekday PM ( 12:00- 2 :00 )

DOWNTOWN STUDY for the
CITY of ROYAL OAK
DOWNTOWN DEVELOPMENT AUTHORITY
Refer to narrative on page 7•27 - 7•30

PARKING UTILIZATION

7 • 33

�INVENTORY AND ANALYSIS

Parking Utilization
Friday PM

LEGEND

□

0 - 25% llTILIZATION

□

211 - 50% llTILIZATION

Friday Evening (6:00-9:00)

DOWNTOWN STUDY for the
CITY of ROYAL OAK
DOWNTOWN DEVELOPMENT AUTHORITY
Refer to narrative on page 7•27 - 7•30

PARKING UTILIZATION

7 • 34

�INVENTORY AND ANALYSIS

lioth metered - end lNHd -.ea

=i

L___--'-'J"f

DD

Saturday Afternoon ( 12:00-3:00)

DOWNTOWN STUDY for the
CITY of ROYAL OAK
DOWNTOWN DEVELOPMENT AUTHORITY
Refer to narrative on page 7•27 - 7•30

PARKING UTILIZATION

7 • 35

�INVENTORY AND ANALYSIS

Publlc Parking Coverage

I

JI.

DOWNTOWN STUDY for the
CITY of ROYAL OAK
DOWNTOWN DEVELOPMENT AUTHORITY

r

WALKING DISTANCES
Refer to narrative on page 7 • 27 - 7 • 30

7 • 36

hn

�INVENTORY AND ANALYSIS
Streetscape

Paving and Furnishings

PAVING AND FURNISHINGS INVENTORY AND ANALYSIS
Streetscape conditions contribute significantly to the perception of the health
and vitality of Downtown Royal Oak. As part of this study, streetscape
conditions were observed and documented in order to identify segments of the
Downtown in need of attention , repair, replacement , or, perhaps style updating.
Items such as lights, benches, pavement, trees, trash receptacles,
billboards.signs, planters, walls and bicycle racks were observed and evaluated
for their function , condition and style. To facilitate the discussion, the condition
of Downtown Royal Oak's streetscape is described by the Phase number in
which each area was implemented. Six phases of streetscape construction
have been completed to date with several additional blocks of streetscape
proposed for the future . The following is a description of each:
Location:

Construction in this phase took place on Main Street between Third and
Lincoln, excluding the block between Fourth and Fifth ; Washington Avenue
between Washington Square and Fifth; and on Fourth between Main and
Washington Avenue.
Condition:

This phase of streetscape is in remarkably good condition considering that it
has been in the place the longest. Hard elements such as concrete and brick
parking, tree gates, concrete walls and planters, and street lights are generally
excellent. Some of the wooden street furniture is showing signs of wear.
Streetscape vegetation appears healthy; although flower planting maintenance
is sometimes poor.
Issues:

More specific areas or issues to be addressed include:
A study of the railroad crossing area on Fourth . Improvement of the visual
appearance along the railroad tracks and buildings should be considered.
Improvement of conditions and appearance on the west side of Washington
Avenue near Fifth Street. Items that contribute to the poor appearance of
the area include the deteriorating asphalt sidewalk, the temporary wooden
wall, and the lack of street plantings.
The consistent use of either brick pavers or concrete pavers for the special
pavement bands.
Fresh coats of paint for some of the light standards.

7 · 37

�INVENTORY AND ANALYSIS
Streetscape

Paving and Furnishings

Pedestrian street lights and tree plantings between Downtown and OCC on
Main Street.
Utilization or removal of concrete "kiosk" elements .
Location:

Construction in this phase took place along Main Street between Eleven Mile
Road and Third Street; Fourth Street and Fifth Street; and the Hilzinger lot.
Condition:

Most pavement and hardscape features are in good condition. Wooden
benches and trash receptacles appear worn and somewhat outdated.
Some of the concrete curbs at "bump out" areas are chipped. Street trees,
consisting primarily of honey locust, appear acceptable, but may have reached
their peak level of maturity.
Issues:

Replacement of street trees.
Evaluation of wooden streetscape furniture and lights.
Safe pedestrian crossings on Main Street.
Location:

Construction in this phase took place along Washington Avenue between
Fifth and Seventh, and on Sixth Street between Washington Avenue and
Lafayette.
Condition:

All streetscape elements in this phase appear to be in excellent condition.
Issues:
The use of concrete pavers in place of brick pavers on special pavement
bands.
Update of streetscape furniture and lights.
The use or replacement of honey locust trees.

7 · 38

�INVENTORY AND ANALYSIS
Streetscape

Paving and Furnishings

Location:

This phase was implemented on Eleven Mile Road between Troy Street and
the railroad tracks.
Condition:

All streetscape elements are in generally good condition . There is some
pavement break-up by some of the round tree grates at the City Hall parking
lot. Plant material appears healthy.
Issues:

Streetscape was placed only on the southern side of Eleven Mile Road.
(ODA limit)
Utilization of both concrete pavers and brick pavers for the special
pavement bands. Most pavement cracking is occurring near the concrete
pavers and the round shaped tree grates.
Use of different style tree grates.
Location:

These phases are located in three separate areas: 1) near City Hall; 2) on
Lincoln between Main and Washington Avenue, on Washington Avenue
between Seventh and Lincoln ( the OCC area) ; 3) on Fourth between
Washington Avenue and West Street, and on Lafayette between the
parking deck driveway and Fourth (the Washington Square Area).
Conditions:

All streetscape elements near City Hall and the Washington Square area
appear to be in excellent condition . The OCC area appears generally good,
although the section along Lincoln lacks some of the streetscape elements
found in other parts of Downtown Royal Oak.
Issues:

The use of both concrete and brick pavers for the special pavement
banding.
Streetscape is found only on the north side of Lincoln . (DOA limit).
Minor additions and improvements along Lincoln Avenue near OCC.

7 · 39

�INVENTORY AND ANAL VSIS
Streetscape

Paving and Furnishings

Completion of the streetscape in the DOA is scheduled for Fifth Street, Sixth
Street and Lafayette Street in the next year. Streetscape development that will
improve the R.O.W. between 1-696 and Downtown Royal Oak is proposed, and
MDOT/ISTEA grant monies have been applied for.
In general, all phases of the Royal Oak Streetscape are in very good condition.
Streetscapes in the ODA are so uniform with respect to the design , use and
condition of streetscape elements that there appears to be no distinction
between the various districts within the DDA. This can lead to a lack of proper
orientation within the ODA for the first time visitor. A hierarchy and distinction
by use and area would enhance the "readability" of the Downtown. Lower
maintenance and hardier materials as well as materials with strong winter value
should be considered for replacement in stressed planting areas.
Other considerations for future streetscape improvements should include the
updating of lighting and site furniture styles, consistent use of pavement
materials, expansion of streetscape elements to both sides of Eleven Mile and
Lincoln , the potential replacement of some street trees and the creation of
hierarchy and districts within the Downtown.

7 · 40

�INVENTORY AND ANALYSIS
Streetscape

Typical Royal Oak Sidewalk Improvement Detail

;--------10'------,------------ -----------------10'---

_I ----·

5'

----------4 5' - - - - - - L. A

5'

SIDEWALK PAVING -DETAIL-

Refer to narrative on page 7 • 37 - 7 • 40

S'

L.--s

7 • 41

�INVENTORY AND ANALYSIS
Streetscape

Lighting

LIGHTING INVENTORY AND ANALYSIS
Lighting conditions in Downtown Royal Oak were qualitatively assessed on
Friday, October 9, 1992 between 8:00 p.m . and 12:30 a.m . Areas that were
evaluated include the area bounded by Eleven Mile , West Street, Sixth Street
and Troy Street, plus the Farmers' Market parking lot. Evaluations were based
on the quantity and quality of light at various points along streets and in parking
lots located within the study area described in the parking inventory.
The results are based on the judgement of two individuals (one male, one
female) on a single night of observation. Attempts were made to evaluate
conditions from several perspectives, including that of a single young female, or
an elderly person who may feel more vulnerable. Other factors that can affect
perception of light conditions include the number of people and level of activity
on the sidewalk, number of cars on the adjacent street, openness of a parking
lot due to a lack of cars or vegetation , distance to an area of shelter, light levels
on an adjacent block, whether you are on the edge of a business or residential
district, number of people you are with, time of night, and so on. Our analysis
is, and we feel rightly so, qualitative and based upon an intuitive synthesis of
human feeling of relative comfort and safety.
The method for evaluation of lighting conditions included going to the perceived
darkest point in a parking lot or street and noting the following:
The relative darkness or lightness of the area, on a scale from no lighting
to good lighting in the context of its surroundings
The perceived level of security or safety one felt and the reason why
The source and character of the light, i.e. cobra-heads, pedestrian lights,
window lights, canopies, signs, etc.
A light meter was used to record the light level at each evaluation point in order
to provide a point of reference for light level evaluation. More than fifty points
within the study area were evaluated in this fashion in order to develop zones
of good, fair, and poor lighting. These results are displayed on Page 7-43 .
As the analysis on page 7.43 indicates, most streets have lighting that makes
them feel at least marginally safe. Major streets such as Main and Washington ,
which benefit from pedestrian level and signage light, have the best lighting,
while side streets and residential streets possess fair lighting and sometimes
poor lighting. Two significant blocks of Lafayette Street have very little lighting
or are poorly lit. The City Hall parking lot and the Hilzinger lot are well lit and
feel safe.

7 · 42

�INVENTORY AND ANALYSIS
Streetscape

DOWNTOWN STUDY for the
CITY of ROYAL OAK
DOWNTOWN DEVELOPMENT AUTHORITY

LIGHTING CONDITIONS
Refer to narrative on page 7 • 42

7 • 43

�INVENTORY AND ANALYSIS
Streetscape

Lighting

The Railroad lot, Washington Drive lot, and Center Street lot, on the other
hand, are poorly lit and dot not feel safe. In fact , most lots or streets that are
across from or adjacent to the railroad are poorly lit.
The Farmers' Market lot and the Lafayette lot have fair lighting and feel
marginally safe .
The parking structures generally have good lighting. However, the top level of
the Center Street structure contained lights that were not functioning and
therefore did not feel safe.
The variation of light levels within the Royal Oak DDA is acceptable as long as
the user feels safe . Properly designed light levels of varying intensity can help
to establish a hierarchy of the primary and secondary use districts within the
DDA. Lower street light levels allow for the use of varied and creative
individual lighting effects that can add character to the Downtown.
The important thing is to create lighting effects and definition that increase the
feeling of safety in the poor and fair lighting areas, regardless of whether they
actually increase the light level.
These lighting effects can include pedestrian scale lights that help define
direction and movement through the DDA, and specialty lighting like that which
is found on signs, storefront windows, canopies and marquees, which highlight
destinations. Area lighting for parking lots need to be sensitive to light spill into
residential areas.

7 · 44

�INVENTORY AND ANALYSIS
Streetscape

Facades and Signage

FACADES AND SIGNAGE

The "walls" of the Downtown Royal Oak streetscape are an especially eclectic
blend of historic architecture , worn out renovations , along with unique and often
daring, facade expressions . The scale seldom exceeds two stories which gives
the Downtown a very approachable pedestrian scale. These low facades in
combination with wide streets make the streetscape feel open with lots of
sunlight. The streetscape tree plantings help to reduce the scale of the wide
roads and separate people from cars . Most of the taller buildings are from
previous eras which is advantageous because the most visible buildings are
also the most attractive.
Many store fronts have large display windows at the street level and "punched"
or individual windows on the second floor. This gives a good sense of public
and commercial scale at the street level; with human and residential scale
above the street. This character gives Royal Oak its feeling of tradition and
hometown quality. It is a strength and should be emulated. "Improvements"
which have eliminated this quality from the architecture should be restored to
reveal this characteristic.
Traditional elements such as recessed entrances provide mini-points of refuge
along the street and enhance display space. This gesture of invitation to enter
is a positive retailing characteristic. Awnings are used extensively, and
although they are somewhat over used or over stated, they have some very
positive effects. They offer protection from the elements , they bring a human
scale to the street. They offer opportunities for clutter free signage and lighting,
and they provide color and individual expression. Many of the older buildings
still have the original awning ports that could be renovated . Virtually all signage
is building mounted or painted on the facade or awnings. This is very helpful in
reducing streetscape clutter.
There is a greater integrity of materials in the older renovated buildings which is
desirable. Combining durable materials such as stone, brick and painted wood
with the non-durable materials of sheet metals, raw wood, and veneers is
unfortunate and should be discouraged.
Many of the better quality, more attractively handled buildings occur along the
Main Street, Fourth Street, Washington Avenue corridor, which reinforces this
as an important link through the Downtown and a priority zone for
redevelopment efforts.
Specialty signage/advertising efforts in the form of movable items placed
outside of stores adds special interest and should be encouraged within the
limits of pedestrian safety on the sidewalk. Outdoor dining also enhances the
pedestrian scale and interest on the street.

7 · 45

�INVENTORY AND ANALYSIS
Streetscape

Facades and Signage

Individual building lighting (inside and outside), if well handled, is a good way to
get light on the streets while producing special interest and defining
destinations.
New development projects should follow the lead of the First of America
Operations Center development to provide outdoor gathering spaces along the
side walk. These points of respite, no matter how small, enhance the livability
of the urban streetscape.
The scale and visual variety of Royal Oaks streetscape facades is a true asset.
Freedom of expression, while maintaining integrity of building materials and
human scale should be the guiding principals to preserve, enhance and
recapture the Downtown's comfortable feeling.
Landscape development on the streets should serve to unify the variety of
storefront expressions that exist in Royal Oak. It should, at the same time, be
designed to highlight buildings of enduring architectural significance as a
special place within the streetscape.

7 · 46

�Ill

•
-

INVENTORY AND ANALYSIS

Management and Service Provisions

INTRODUCTION

The matrices for Downtown services , organization/management, and events were prepared based upon review of
materials provided by the City and Chamber of Commerce. Interviews with city staff, department employees and
Chamber of Commerce representatives were also added valuable insight into the inventories provided herein. The
purpose of these matrices is to provide baseline information about Downtown services and management functions and
to identify any "missing services or management functions that might be considered as we proceed to formulate
strategies and plans for the area.
Downtown SERVICE INVENTORY MATRIX

RESPONSIBLE
ORGANIZATION

FUNCTION

DESCRIPTION

1. Street Sweeping

Once per month , Apr.- Nov. and special events;
used to sweep sidewalks, then merchants swept to
curb - didn't work

City Recreation/Public
Service Dept.

2. Christmas Tree Lights

Installed Wed. before Thanksgiving; Chamber of
Commerce provides lights, City provides labor &amp;
electricity

City Recreation/Public
Service Dept.

3. Snow Removal

Merchants pay for sidewalk removal on a lineal foot
basis; swept to curb and plowed to center of street

City Recreation/Public
Service Dept. (DDA
budget item)

4. Tree Planting and
Replacement

City provides labor and material in CBD during
summer season

City Recreation/Public
Service Dept.
(ODA budgeted item)

5. Downtown Cleanup

Alleys and sidewalks cleaned with City sweepers/trucks and volunteers; end of April

City Recreation/Public
Service Dept .

6. Litter Cleanup and Flower
Bed Maintenance

May-Aug. part-time workers for labor, Chamber provides barrel planters, Parks &amp; Forestry provides
plant materials

ODA provides part-time
employees

7. Special Events Support

Assist in cleanup, provide picnic tables, for garage
sale, etc.

City Recreation/Public
Service Dept.

8. Light Maintenance

Year round maintenance and electricity for Downtown ornamental fixtures

City Recreation/Public
Service Dept.

7 · 47

�-JI
-,

-

~

INVENTORY AND ANALYSIS

Management and Service Provisions

FUNCTION

DESCRIPTION

RESPONSIBLE
ORGANIZATION

9.

Brick pavers in Downtown require continual maintenance

City Recreation/Public
Service Dept.

10. Litter Containers

Maintain redwood trash containers and empty twice
a week

City Recreation/Public
Service Dept.

11 . Police Protection

Provided by City Police Dept.

City Police Department

12. Special Patrols

Currently not provided Downtown either by City
Police or private security force

Note: Auxiliary patrols
are provided for selected special events Downtown by the Royal

Sidewalk Maintenance

Oak

Auxiliary Police
13. Fire Protection

Provided by City Fire Dept.

City Fire Dept.

14. Ambulance

Provided by City Suburban Ambulance Service
(Contract)

City

7 · 48

�INVENTORY AND ANALYSIS

JI

Management and Service Provisions

,a

-

-;I
"---

FUNCTION

DESCRIPTION

15. Parking

City meters/lots/garages

16. Public Transportation

None

17. Street Maintenance and
Resurfacing

As-needed basis
(Eleven Mile is county maintained)

18. Refuse Collection

One free pickup per week

19. Recycling

Curbside recycling service

RESPONSIBLE
ORGANIZATION
CBD Parking Committee makes recommendations on regulation of
parking facilities to the
City Council's Traffic
Committee. The City
Staff Traffic Committee
likewise provides input
to the City Council.
The Parking Authority is
created by state
enabling legislation with
the authority to issue
revenue bonds. The
City collects parking
revenues and makes
payments to the
Parking Authority for
the repayment of bonds
(4th &amp; Lafayette
garage; Center Street
Facility)

City

City (under contract to
Laidlaw)
City (under contract to
Laidlaw)

-

-

~

7 · 49

�INVENTORY AND ANALYSIS

Management and Service Provisions

-ill

Iii
Ill

-Ill
-JI
JI

-

Downtown ORGANIZATION/MANAGEMENT INVENTORY MATRIX
RESPONSIBLE
ORGANIZATION

FUNCTION

DESCRIPTION

1. General Downtown
/Retail Promotion and
Marketing

General literature and activities; 1/3 time donated to
Downtown . Represent Downtown merchants
interests and concerns

Greater Royal Oak
Chamber of Commerce
(DOA provides financial
support for some activities) . Downtown Merchants Organization is
a subcommittee of
Chamber

Investment in Downtown physical improvements
and infrastructure. Financing authority via TIF
supports economic development in the
Barton/Lafayette District. The following revenue
sources are utilized:

Downtown Development Authority and City

2.

Economic Development

a)

1.8 mill operating levy on $43.5 million assessed value produces $78,400 annual revenue
of which $37,100 is available for operating
budget and the balance is captured by the
Barton/Lafayette TIF Plan ($40,800) and the
Woodward/1-696 TIF Plan ($500)

b) 63.8 mill operating levy on $22.6 million captured revenue produces approximately $1 .5
million annual tax increment revenue
c)

CDBG entitlement appropriation (annual)

~

~

•
~

7 · 50

�-,-

INVENTORY AND ANALYSIS

Management and Service Provisions

RESPONSIBLE
ORGANIZATION

FUNCTION

DESCRIPTION

3.

Prioritize resource allocation, land use controls
(zoning, etc.). With the exception of the small area
north of Eleven Mile Road, most of the Downtown
study area is within the "Central Business District"
zoning district. The "Intent" and pennitted uses
specified in the zoning ordinance for the Central
Business District are consistent with the vision and
functions desired for Downtown that have been
identified in our interviews and workshops to date.
However, except for the minimal off-street parking
design standards (Section 314-6) and general site
plan review provisions [Section 318(b)(7)] there are
few perfonnance standards in the Central Business
District regulations that address design, landscaping, and related issues that may be important
to the implementation of the Downtown plan .

City

Varying levels possible

None

Public Policy

4. Coordinated Retail
Management

a. full-time manager
b. cooperative programs (hours) (HEPY survey
shows wide disparity in Downtown business
hours of operation)
c. target business recruiting/broker incentives
d. design assistance (previously tried with limited
success)
e. facade improvement (no longer available)
f. cooperative advertising

7 · 51

�INVENTORY AND ANALYSIS

Management and Service Provisions

Downtown EVENTS INVENTORY MATRIX

EVENT

DESCRIPTION/DATE

RESPONSIBLE
ORGANIZATION

1. Farmers' Market
City/County joint owners;
operated by County

Indoor/outdoor market operating on weekends

City

2. Outdoor Concerts

Jun.-Jul on lawn in front of Library

Chamber of
Commerce/City

3. Garage Sale

July

Chamber of
Commerce/City

4. Art Fair/Walk Run

June

Chamber of
Commerce/City

5. Grand National Auto
Race

August

Chamber of
Commerce

6. Holiday Festivities

Nov.-Dec.

Chamber of
Commerce

7.

December

Chamber of
Commerce

Taste of Royal Oak

7 · 52

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                    <text>Grand Valley State University
Veterans History Project Interview
Mildred Jane Doyle
Interviewer: Frank Boring
Transcribed by Emilee G. Johnson, Western Michigan University
Length: 57:00

Interview begins at 3:05
Frank Boring: Let’s begin with your name and where and when you were born.
Mildred Jane Doyle: Well, my name is Jane, Mildred Jane, but I go by Jane, Doyle. My maiden
name is Baessler. I was born in Grand Rapids. 1921, October 1921.
Frank Boring: 1921? What was your early schooling like here in Grand Rapids?
Mildred Jane Doyle: I went to what was then Lafayette School, it’s now Vandenberg Academy
of Arts, I think. I went to grade school there and then I went to South High School in the
7th grade and graduated from South High School in ’39. And then I went to what was
then Grand Rapids Junior College in 1940 and University of Michigan 1941 to ’43.
Frank Boring: Now, at that time, as a girl, 4:05 how did you figure out that you were going to
go to college, I mean, a lot of girls were either going to be married or else they’re going
to be a teacher, or a nurse or something, what was the—how did you decide that you
were going to go in to college?
Mildred Jane Doyle: My parents, from the time I can remember, said that we were going to go to
college because they never had. My mother went through the 6th grade and my father
came from Germany and he went to correspondence school after he got to this country,
and worked for the railroad and they both wanted us to, there were 4 of us, and they
wanted us to have a good education.
Frank Boring: So education was part of your whole [garbled]
Mildred Jane Doyle: It was very important.
Frank Boring: That’s wonderful. Did you know what you wanted to do when you went to
school?
Mildred Jane Doyle: No.
Frank Boring: So they pretty much picked it out for you?

�Mildred Jane Doyle: Well, my brother was an architect, and he went to the University of
Michigan and I always admired my brother so much that I thought, that’s what I want to
do. So I went there and went into interior design. 5:05
Frank Boring: Ok. All right. Now, you’re in college, studying interior design, but the war is
brewing out there. Were you aware of what was going on in Germany and Japan during
that period?
Mildred Jane Doyle: Well, I was because in Junior College, I was talking engineering drawing at
that time, so I could transfer to U of M, and the professor, or, the instructor in
engineering class came in and told the class, which was all boys, I was the only girl in the
class, that there was going to be a summer program to train pilots. See, that was 1939.
And the war was already brewing in Europe, and so the United States, well the Air Force
decided that they needed more pilots and so they started the civilian pilot training
program.
Frank Boring: Was this Army Air Corps?
Mildred Jane Doyle: It was Army Air Corps at that time.
Frank Boring: Cause we didn’t have an Air Force at that time. [garbled] 6:05 So you’re the one
girl in all this class of guys, ok, and they’re offering this pilots thing, was there any
reaction to you volunteering to get involved in, did they think you were nuts or
something?
Mildred Jane Doyle: I don’t know what they thought, I didn’t care, I wanted to do it.
Frank Boring: Good for you!
Mildred Jane Doyle: So I thought, oh this sounds great, I want to do this.
Frank Boring: So what was the process of actually signing up for this thing?
Mildred Jane Doyle: Well I had to go through the physical and when they first started the
program, they said women had to be 5’4’’, the same height as men. And so I thought,
well that lets me out, but I thought, “Maybe I can stretch 2 inches!” [laughs] So I tried to
stretch and everything, but then they lowered it to 5’2 1/2’’, so I just got it.
Frank Boring: Just got in. Yeah, my mom is 5’ 2’’ actually, so… [laughs]
Mildred Jane Doyle: So I had to take the physical and then we had ground school training, and
went out there, and we were split into three classes at the airport. 7:05
Frank Boring: Now, you’re still in school?

�Mildred Jane Doyle: I was in junior college. It was the summer, summer of 1940.
Frank Boring: Ok! So, where did you train?
Mildred Jane Doyle: We trained at the airport in Grand Rapids.
Frank Boring: In Grand Rapids?
Mildred Jane Doyle: We had our ground training school at junior college.
Frank Boring: Oh, ok. Ground school is mainly like school classes, that kind of thing?
Mildred Jane Doyle: Yes. You have to have so many hours of ground school and pass the ground
school test.
Frank Boring: How many people were in a class?
Mildred Jane Doyle: There were 30 altogether.
Frank Boring: How many women?
Mildred Jane Doyle: There were 3, but I was the only one that got my license.
Frank Boring: That eventually passed? Three women out of the whole 30. Was there any kind of
reaction from the guys, that you’re there? I mean, it’s so unusual!
Mildred Jane Doyle: No, because I played in the band too.
Frank Boring: Ok.
Mildred Jane Doyle: And so, there were a lot of them from the band that were in that class.
Frank Boring: Oh, ok! So you were accepted.
Mildred Jane Doyle: I was accepted.
Frank Boring: Oh, ok, I’m glad to hear that.
Mildred Jane Doyle: And when I was in high school, I was an ROTC sponsor, so 8:05 I was
accepted in that. I tried all these things [laughs] that sounded interesting!
Frank Boring: An adventurous young lady. Oh my goodness! Ok, so ground school is pretty
much classroom kind of stuff, all right. But now you’re getting into the actual training
flying. Tell us about that—what is that experience like?
Mildred Jane Doyle: Well, I had to get out to the airport and my parents didn’t have a car, so that
was a little problem, but I found a way to get out there. I think probably the bus or the

�street car, maybe, I don’t know what went out there at that time. But it was every day, we
had flight instruction. And after 6 hours, we soloed, and there was 36 hours of flight.
Frank Boring: What kind of airplane were you flying?
Mildred Jane Doyle: It was a Piper Cub.
Frank Boring: Oh, ok. One seat?
Mildred Jane Doyle: Well, it was a tandem one, one in back of the other.
Frank Boring: Ok, so the instructor would sit behind you.
Mildred Jane Doyle: Yes.
Frank Boring: You would then have to taxi and take off 9:05 and all the basic stuff first and
eventually, you got a chance to solo.
Mildred Jane Doyle: Yes.
Frank Boring: What was that like?
Mildred Jane Doyle: Oh, that was quite an experience! [laughs] But we had acrobatics too, we
had an area where we would go out and do acrobatics and loops and we had to go through
all those things in case of emergency, you know how to handle the plane. So I got my
pilot license that summer.
Frank Boring: That summer you’re living at home?
Mildred Jane Doyle: Yes.
Frank Boring: Ok, and you’re taking the trolley or however—a
Mildred Jane Doyle: Yeah, I don’t remember how I got there, but I got there! [laughs]
Frank Boring: That’s the important thing. [laughs]
Mildred Jane Doyle: I might’ve walked there. [laughs] Just to get there.
Frank Boring: The actual training base itself, was it like one airplane, two airplanes, twenty
airplanes, how big was this place?
Mildred Jane Doyle: Well, there were the two air services at the airport at that time, and there
was Northern Air Service and Becker Air Service. And so there were twenty of them that
were training 10:05 at Northern and ten at Becker. And so there was several planes but
I think we only ever used one, I don’t remember.

�Frank Boring: So the airport as we see it now, all our offices out at the airport, there nothing like
that now…
Mildred Jane Doyle: No, this was at the end of Madison Avenue. The old airport.
Frank Boring: Ok, ok. All right. And so this was just, what kind of a runway was it?
Mildred Jane Doyle: Well, commercial planes came in and the Ford Tri Motor came in. And I
think there was probably United Airlines flight in. They were small, but, it was just
commercially too.
Frank Boring: Ok. Was there a building out there and hangars and things like that?
Mildred Jane Doyle: There were two hangars.
Frank Boring: Ok. Just two hangars.
Mildred Jane Doyle: Two hangars.
Frank Boring: Two hangars. Oh my goodness. Was there a tower or anything?
Mildred Jane Doyle: Yes, there was a tower.
Frank Boring: I’m just trying to visualize it, because I look at an airport today and you’re talking
modern airport with the roads and all that.
Mildred Jane Doyle: 11:05 It extended from about 28th Street, where Madison went just past
28th Street, I think. And from there over to about 42nd, 44th. It wasn’t too large but it was
large enough for planes of that time period coming in.
Frank Boring: Sure, sure. Was this an exciting time for you?
Mildred Jane Doyle: Oh, it was. I loved it. [laughs]
Frank Boring: We were talking before the interview and before we got on camera about how I
had talked to so many pilots, I grew up in an airline family and pilots just have this
excitement, they’re flying! They’re flying!
Mildred Jane Doyle: Well, there were quite a few of them, fellows that weren’t in the program
yet, they weren’t instructors but they were flying out there and they were barnstormers.
Frank Boring: Oh my goodness.
Mildred Jane Doyle: So I went barnstorming a few times with them too.

�Frank Boring: You did? For those people who don’t know what barnstorming is, 12:05 explain
what is barnstorming?
Mildred Jane Doyle: Well, they would fly to some small field out in the country and anybody
that wanted to go up for a ride, they take for a ride and then they would do some stunts
and that type thing.
Frank Boring: Because this is before television, this is before all that kind of mass
communications that we have, so it was exciting for people to see somebody actually get
into a piece of wood… [laughs]
Mildred Jane Doyle: [laughs] canvas and wood.
Frank Boring: Canvas and wood, and fly around. And you say you barnstormed?
Mildred Jane Doyle: I went with them.
Frank Boring: Oh ok.
Mildred Jane Doyle: And I flew some with them, but I didn’t do any of the acrobatics because I
didn’t have my license.
Frank Boring: So, when did you graduate, I mean, get your pilot’s license? What year was that?
Mildred Jane Doyle: Well, that was 1940 that I got my private license.
Frank Boring: Right.
Mildred Jane Doyle: And that was 35 hours of flight time.
Frank Boring: What was the purpose of getting a pilot’s license?
Mildred Jane Doyle: Well, so I could fly if I wanted to.
Frank Boring: Yeah, but is there any kind of career idea here, or? 13:05
Mildred Jane Doyle: No, not really. Well, I kind of wanted to be an airline stewardess but at that
time you had to be a nurse to be an airline stewardess. And I couldn’t be a nurse! [laughs]
That was one thing I couldn’t do. So I thought, well, maybe I can fly instead.
Frank Boring: Because, the reason why I’m asking, Jane, is there really wasn’t many options, it’s
not like you could go fly for UPS or go fly for United Airlines at that time.
Mildred Jane Doyle: There were a few women in the country who were instructors at that time,
but not very many because when the war started, there were about 39 that had, or about

�45 that had commercial licenses or instructor’s license. And that was in the entire country
at that time.
Frank Boring: So, once you had your pilot’s license, you’re still in school?
Mildred Jane Doyle: Mmhmm.
Frank Boring: What happened next?
Mildred Jane Doyle: Well, then I went down to University of Michigan after that summer and
you could, they had an advanced program down there but they wouldn’t let women

14:05 in it.
Frank Boring: Even though you had a license?
Mildred Jane Doyle: Even though I had a license. And in the advanced program, you’d get a
commercial license. So, they had the Civil Air Patrol at that time, so I flew with the Civil
Air Patrol to keep up my hours. You had to have so many hours a year.
Frank Boring: What purpose, because, once again, people don’t know, what’s the Civil Air
Patrol?
Mildred Jane Doyle: It was a civilian group that was formed to, as observation pilots or rescue
pilots and it still exists, the Civil Air Patrol. They did rescue work, looking for downed
planes or something like that.
Frank Boring: So this is almost like the fireman, these are volunteers, and you had to fly. So,
something happens, maybe there’s a fire in a forest or something and you’d fly over to try
and find people that may be on the ground?
Mildred Jane Doyle: Yes, it was more observation.
Frank Boring: Observation? Ok.
Mildred Jane Doyle: And of course, I didn’t have a plane, 15:05 so I flew with anybody that
would take me. [laughs]
Frank Boring: What happened next? In terms of American, Pearl Harbor is looming in the
distance here. Is that the next major thing that happened to you?
Mildred Jane Doyle: Well, that’s, right after Pearl Harbor, that’s when I got a telegram from
Jacqueline Cochran and she was looking for any women pilots in the country who were
interested, that had a pilot license, for training.

�Frank Boring: Ok, let’s not jump ahead too fast. Where were you and what was your reaction—
how’d you find out about the attack on Pearl Harbor?
Mildred Jane Doyle: I was in school at the time, it was a Sunday morning and I’d gone over to
do some extra work over in the drafting room over in the College of Architecture, and
while I was working there, someone came in and announced it. One of the other students
had heard it on the radio, I presume.
Frank Boring: Did you know where Pearl Harbor was?
Mildred Jane Doyle: I knew where it was but I didn’t really know too much about it, 16:05 but
I knew there was a Navy base there.
Frank Boring: What was the reaction of the people around you?
Mildred Jane Doyle: Everybody was just stunned because that was going to change mostly the
men’s lives that were all there at school and a lot of them went right away or were
drafted, well, they weren’t drafted but they signed up for the service.
Frank Boring: So the school, and I told you earlier, I talked with Mary Jean Brooks, she was in
college at the same time, it was like the whole college just disappeared, just the men, it
was gone, is that what happened?
Mildred Jane Doyle: Well, quite a few but then they brought in programs, the Navy brought in
the program that, V-12 or something, they had programs that the men would come and
take so many courses at the university. And I think that probably kept them going during
the war.
Frank Boring: Yeah. They were—
Mildred Jane Doyle: Military programs.
Frank Boring: Yeah, military programs came in. But it was a completely different environment.
Mildred Jane Doyle: Yeah, it was.
Frank Boring: What was your reaction to Pearl Harbor? 17:05 In terms of you, personally,
how, obviously, you said the men were either going to be drafted or they had to join, how
was your reaction?
Mildred Jane Doyle: I was just stunned, I don’t know what my reaction was but I know it was
quite an experience to hear that at that time, I think we all probably went home and
turned on our radios to see what was happening.

�Frank Boring: Yeah, yeah. You know, the vets, certainly, that I’ve talked to, that remember that
day so vividly, as you have, their course was set, they either waited to be drafted or they
said, I’m going to join, so there was this purpose. What about you? Where there options,
did you think about options you had or? Cause you didn’t have to go.
Mildred Jane Doyle: No, but they weren’t really taking women yet at that time, see. So as soon
as I got the telegram that they were looking for women pilots, why, I wanted to do it.
Frank Boring: Explain who Cochran was.
Mildred Jane Doyle: Jacqueline Cochran was head of the WASP program, she had, 18:05 she
was an old-time pilot.
Frank Boring: Did you know of her before?
Mildred Jane Doyle: I had heard of her.
Frank Boring: Ok.
Mildred Jane Doyle: And she had won the Bendix Air Race, which was well know.
Frank Boring: Oh, it’s like the Grand Prix! That was big!
Mildred Jane Doyle: Yes, and she had won that. That was in 1938, and then she was invited by
Eleanor Roosevelt to come and meet she and the president, and then she at the time said
that if there was ever a time that women pilots were needed, that she was sure she could
get enough women pilots to serve. And so she sent out this telegram for those that were
interested. And of course I responded right away. [laughs] But I promised my parents that
I would finish college first before I went in.
Frank Boring: Well let’s, I realize this was a long time ago and it’s difficult to dig through all
those cobwebs sometimes but, 19:05 when you got the telegram, what was your
reaction to that?
Mildred Jane Doyle: Oh, I was thrilled, because I thought, here was my chance to really fly! And
do something.
Frank Boring: How old were you? You were about 20-something right? Twenty…?
Mildred Jane Doyle: This was 1942.
Frank Boring: ’42, ok, so…
Mildred Jane Doyle: I was 21.
Frank Boring: 21 years old.

�Mildred Jane Doyle: Mmhmm.
Frank Boring: And here’s this woman that you’d heard about, she won the Bendix and you got
this telegram saying, are you with—what does the telegram actually say?
Mildred Jane Doyle: Just if I was interested and wanted more information to respond to it and
more information would follow.
Frank Boring: So what happened next, what did you do?
Mildred Jane Doyle: Well, I just waited and then finally I got the notice to go to Selfridge Field.
Frank Boring: Wait a minute, you didn’t just wait 20:05 because you responded, right?
[SKIP IN DVD]
Frank Boring: Were you part of the first wave or the second wave or the third or?
Mildred Jane Doyle: Well, right about in the middle.
Frank Boring: Ok, ok. So women had already gone through this?
Mildred Jane Doyle: Yes, every month there was a new class. And they had started in Houston
because there wasn’t any place for them to go. And they say, we paid our own way there
and there were no uniforms or anything.
Frank Boring: Wow. Well, what did you wear?
Mildred Jane Doyle: Well, then when we were there we wore these coveralls.
Frank Boring: You talking about one of those, the zipper, you step into in one of those one piece
things?
Mildred Jane Doyle: Well there were no zippers, they had buttons.
Frank Boring: Oh, ok.
Mildred Jane Doyle: They were a coverall, a one-piece coverall.
Frank Boring: Yeah, yeah. I know what you mean now.
Mildred Jane Doyle: And the flight suits we had, it was November, you know, when I started
training down there, and we flew open-cockpit planes. So our flight suits were the heavy
leather ones with sheep lining and they were rather large too and the boots were large.
Everything was large, helmets.
Frank Boring: Like canvas?

�Mildred Jane Doyle: No, it was a leather helmet.
Frank Boring: Leather helmet, 21:05 ok. Covering the ears?
Mildred Jane Doyle: Yeah.
Frank Boring: Ok. All right, yeah, yeah. What were you flying?
Mildred Jane Doyle: Well when we got there, we flew PT19s, which was the Fairchild’s. It was
the first trainer and after about 4 hours in that, they brought in Stearmans which is the
PT17.
Frank Boring: Which is what the men were training in too. The Stearman, yeah.
Mildred Jane Doyle: So we finished our primary training in Stearmans.
Frank Boring: Now where were you staying?
Mildred Jane Doyle: Well, there were barracks on the base, and we stayed there and ate there and
we could get off for a few hours on the weekend sometimes.
Frank Boring: Into Sweetwater? [laughs] The metropolis of Sweetwater? [laughs]
Mildred Jane Doyle: [laughs] Well, there wasn’t much in Sweetwater.
Frank Boring: Well, give me, let me try to understand the actual base itself. How many barracks
were there, I mean, not an exact number, but, approximately? Two, three?
Mildred Jane Doyle: No, maybe ten. But they were long barracks 22:05 with a courtyard in
between. There were six of us in one room. And there was a little—
Frank Boring: Stacked bunks?
Mildred Jane Doyle: No, side by side. Then there was the bathroom in between and then six
more on the other side.
Frank Boring: Showers?
Mildred Jane Doyle: There were showers, yes.
Frank Boring: Ok, so there were showers, where did you eat?
Mildred Jane Doyle: We ate in the mess hall.
Frank Boring: So there was actually a physical mess hall. [garbled] just like you see in the
military [garbled] slop, slop, slop?

�Mildred Jane Doyle: Green beans, I never wanted to see another green bean again. [laughs] Even
for breakfast, green beans. And then we had physical, PT, physical training. And ground
school—
Frank Boring: What was a typical day like? I mean, like you get up in the morning, explain how
that whole day went.
Mildred Jane Doyle: Well, we got up with the bugle call. And it was about 6 o’clock in the
morning, the bugle call. And then we went to the mess hall and ate. And then it was
divided 23:05 that one group would go to flight school and the other group would go to
flight training. Now, we were divided into two groups and there were, let’s see, about 40
in my class, so 20 in each group.
Frank Boring: And you were part of the, which part were you with?
Mildred Jane Doyle: Well, alphabetically. So it went to the middle of the alphabet. So I was in
one group, but like I say, one group would go to flight training while the other was in
ground school, and the next week it would change, alternate.
Frank Boring: Alternate.
Mildred Jane Doyle: We had flight school in the morning, we had flight work in the morning,
and then we had ground school in the afternoon.
Frank Boring: I see. And sometimes vice versa?
Mildred Jane Doyle: And sometimes vice versa.
Frank Boring: What was the physical training like?
Mildred Jane Doyle: It was calisthenics and push ups and chin—when you go like that [motions],
[laughs] everything!
Frank Boring: Was there a drill instructor?
Mildred Jane Doyle: Mmhmm.
Frank Boring: Male or female.
Mildred Jane Doyle: Male.
Frank Boring: Obviously 24:05 in the movies and TV, they’re screaming in your face.
Mildred Jane Doyle: [laughs] It was sort of like that.
Frank Boring: Was it? Ok. So they were really…

�Mildred Jane Doyle: We had to go through the same training the cadets went through. It was the
same program.
Frank Boring: Was there any, and I know we’re talking about school here, but was there any
indication that they were treating you differently than they were the men?
Mildred Jane Doyle: Some of the instructors, they were civilian instructors that we had, and there
were some of them that sort of resented that we were getting military training and they
weren’t in the service.
Frank Boring: Themself.
Mildred Jane Doyle: Some people had problems, but if you didn’t get out of line, why, you were
all right.
Frank Boring: You pretty much just did what you were told to do. How did you put up with the
physical, I mean, did you adapt ok and were physically healthy and, 25:05 it was hard
but you could get through it? You’re tired at the end of the night?
Mildred Jane Doyle: Oh, yes. And getting up in the morning, I’m not a morning person, so that
was bad. [laughs] And then we had barracks inspection where you had to have everything
just spotless. It was the same training.
Frank Boring: It’s interesting because you’re civilians yet you’re being treated like you’re in the
military. It’s basic training!
Mildred Jane Doyle: It was, uh huh. And even after we graduated, we were still civilians, but we
were under military orders.
Frank Boring: At that time, did you get communication from outside, did you get newspapers,
radio, did you know what was going on in the world?
Mildred Jane Doyle: Not much, mostly through letter from home and that type of thing.
Frank Boring: So you were communicating with your family?
Mildred Jane Doyle: Yes.
Frank Boring: Did you keep those letters?
Mildred Jane Doyle: No. I didn’t. [laughs]
Frank Boring: Oh! Don’t tell a historian that, not on television! All right. 26:05 Were you
homesick?

�Mildred Jane Doyle: Not really, I was too busy to be homesick. I was doing something that I
liked to do.
Frank Boring: Yeah, that’s what I figured.
Mildred Jane Doyle: And I just kept in touch with my parents and knew what was going on at
home, so. And they were thrilled that I was in it.
Frank Boring: What about concern for your brother? Where was he?
Mildred Jane Doyle: He was in the Pacific on a destroyer and his destroyer was hit, but he came
out of it all right.
Frank Boring: But there was still concern there.
Mildred Jane Doyle: Yes.
Frank Boring: What’s going to happen?
Mildred Jane Doyle: Mmhmm.
Frank Boring: You graduated. Was there a ceremony?
Mildred Jane Doyle: Yes.
Frank Boring: What was that like?
Mildred Jane Doyle: Well, Jacqueline Cochran and General Arnold came.
Frank Boring: [gasp] Hap Arnold? Wow!
Mildred Jane Doyle: And we were presented our wings. And see, for the first few classes,
Jacqueline Cochran bought the wings, the military, they wouldn’t even buy the wings for
us. And so, 27:05 up until about 2 classes before mine, the wings were different for
each class. When they started out in the Ferry Command, they had the gold bonnet, and
after that the wings had the number of the class on it, but then it was a standard wing with
a diamond shape in the center for the rest of the classes. And I can remember graduation
very well because when Jacqueline Cochran gave me my wings, she said, “How did you
get in here?” Because I was so short! [laughs] And one of the girls, one of my best
friends, was one of my barracks mates was almost 6 feet tall and the two of us were
around together most of the time, and they called us Mutt and Jeff! [laughs] But I kept
trying to stretch. And when I’d fly I’d have to take 3 pillows with me.
Frank Boring: Oh my goodness! That moment when Cochran pins on your wings, that had to be
amazing.

�Mildred Jane Doyle: It was. My parents had come too, from Grand Rapids, 28:05 they came
down for the ceremony and they were there.
Frank Boring: See the closest I can associate to that, was I made Eagle Scout in the Boy Scouts
and my father was the one that pinned on my medal and I will always remember that for
the rest of my life, that moment where they just, and you’re just standing there and…you
got your wings.
Mildred Jane Doyle: See they would have a parade of all the classes, march by a reviewing
stand, and the same as the cadets program.
Frank Boring: Did Cochran make a speech?
Mildred Jane Doyle: Yes.
Frank Boring: It was a inspirational, you women are, I mean, what was the gist of it, what do you
remember about it?
Mildred Jane Doyle: I don’t remember. [laughs]
Frank Boring: So what happened after graduation?
Mildred Jane Doyle: Well then I got a flight back to, I happened to know a fellow that was from
Detroit and he was stationed at a nearby air base. And so he got leave 29:05 and flew
me back to Detroit. [laughs]
Frank Boring: This is something unheard of today, there’s no way this could happen. But I’ve
talked to other vets from this area who were pilots, one of whom he married his wife,
flew her back to Grand Rapids before they were married, flew her back there and that
really impressed her that he could fly her to Grand Rapids in his airplane.
Mildred Jane Doyle: Yeah, we flew into Romulus and then I got the train home from Romulus.
Frank Boring: Wow. Well, what were your options then, I mean, what are you supposed to be
doing after you graduated?
Mildred Jane Doyle: Well, I had orders to go to Freedman Field in Seymour, Indiana, there were
10 days, we had 10 days leave. And then I had to report to Seymour, Indiana, June 1.
Frank Boring: And you got there by train?
Mildred Jane Doyle: Yes. That was another train ride I remember. [laughs] Getting out and
taking the cab back to the base and…

�Frank Boring: Oh my goodness. Were you being paid during this period of time? Did you have a
salary?
Mildred Jane Doyle: Yes, we got $200 a month. We got the same, I think the same 30:05 as
the officers got at that time.
Frank Boring: 200 bucks a month during…that’s a lot of money, actually.
Mildred Jane Doyle: Mmhmm. But see, we had to pay for our own lodging and everything, so—
Frank Boring: Yeah, your expenses were not covered.
Mildred Jane Doyle: Yeah, but we were in [garbled], but I was lucky cause I got to stay in the
nurses’ quarters on the base. They didn’t know where to put me when I got there.
Frank Boring: All men, it’s all men there.
Mildred Jane Doyle: Well, there were two other WASPs there, but they were living in town. And
so when I got there, they said if I wanted to live in the nurses’ quarters, I could live there.
And so that was convenient cause then I could walk to the flight line.
Frank Boring: Give us an idea of this base, cause it’s a big place?
Mildred Jane Doyle: It was a good-sized base it was the Advanced 1 Training School. In fact, the
field is still there and they have reunions now 31:05 for people who were stationed
there to get to go back.
Frank Boring: So these nurses, were they in training?
Mildred Jane Doyle: No, they were nurses for the base hospital.
Frank Boring: Hospital. So this is a pretty big base.
Mildred Jane Doyle: It was a good-sized base.
Frank Boring: All right, what was your daily routine like during that period. You’re living with
the nurses, there’s three, two others…
Mildred Jane Doyle: Two others.
Frank Boring: Two others in town.
Mildred Jane Doyle: We were all assigned to the maintenance hangar. So we did test flights.
Frank Boring: So every morning you would go there to the flight line, and what did you do?

�Mildred Jane Doyle: Well, there was usually a flight that had to be tested every day. And if there
wasn’t, why lots of times there were other personnel from the base that had to be flown to
one of the other bases or supplies or something and we’d do those flights.
Frank Boring: What kind of airplanes are we talking about?
Mildred Jane Doyle: It was the advanced one-engine AT-10 Trainer.
Frank Boring: They’re still trainers.
Mildred Jane Doyle: Yeah.
Frank Boring: So even though you’re ferrying people to destinations around the area, 32:05
you’re still doing it in a trainer?
Mildred Jane Doyle: Mmhmm. It was a good-sized trainer, it had the two seats.
Frank Boring: Two seats. Somebody comes to the base and they need to fly to X, somewhere,
and so you get an assignment saying you need to go here. How did you know how to get
there?
Mildred Jane Doyle: Well we had [garbled] and flight map and…
Frank Boring: What are the maps like in those days, were you flying by landmarks?
Mildred Jane Doyle: Mostly by landmarks, but during training, we did have instrument training.
So I had an instrument license. We never flew actual instrument flights but we had the
Link Trainer, so we got the instrument rating. The only radio communication was, at that
time, was a beam. And you flew, it was either dot dash or dash dot and it you flew on the
beam you got the solid signal. If you got off the beam 33:05 on the right you’d get
another signal and on the left you’d get the other signal.
Frank Boring: These are not open cockpit now, are they?
Mildred Jane Doyle: No.
Frank Boring: Now you have closed cockpit, ok. What were you dressed like at this time, what
were you wearing?
Mildred Jane Doyle: Well after we graduated, we did get a uniform. And we had to pay for our
uniform. [laughs] It was a blue, they called it Santiago blue. And it was a jacket an d
slacks and a skirt and a purse and a hat.
Frank Boring: The slacks you wore when you were flying, and the skirt you wore when you were
at formal things, like that.

�Mildred Jane Doyle: Yeah. And one time when I was flying, I had to go to, Cincinnati, I think it
was, and I had my slacks on. And I had a flat tire when I got up there, so I had to stay
overnight, and they wouldn’t let me in the dining room of the hotel because I had slacks
on. [laughs] And I said, “Well, this is a uniform, this is all I have.” And they said, “Sorry,
you can’t eat in here.” [laughs]
Frank Boring: I was just going to ask about that, yep. It’s amazing to thing about, that time,
women in slacks. 34:05 Today, you know, we think about jeans and…
Mildred Jane Doyle: Yeah, it’s casual apparel now.
Frank Boring: But they wouldn’t let you in to eat because you had slacks on. There’s three of
you, then at this base, basically doing the same types of things, right? You were talking
about testing aircraft, what did that entail?
Mildred Jane Doyle: Well if one of the cadets came in and said, you know, something was wrong
with the plane, we’d take it up for a test flight and see what was wrong and then
maintenance would work on it. And then after engine change, it had to have so many
hours of slow time on the planes, and we’d do that. So we were busy, the three of us.
Frank Boring: Was there any social life?
Mildred Jane Doyle: Yes. [laughs] That’s where I met my husband. [laughs]
Frank Boring: Ok, let’s get down to it, here. Well, what happened?
Mildred Jane Doyle: Well, there really wasn’t that much social life on the base, except for

35:05 the married people that were on the base. But some of the married people would
accept me very well and we would do things together. And they were friends of my
husband’s so we would do things together.
Frank Boring: Well, how did you meet him?
Mildred Jane Doyle: Well, he happened to be a check pilot and I had to be checked out in the
AT-10. [laughs]
Frank Boring: You’re in your slacks and your uniform and you walk up to meet this guy you’ve
never seen before.
Mildred Jane Doyle: Well, I was supposed to be checked out by somebody else but he said, “Let
me do it.” [laughs]
Frank Boring: Oh, really? You realize, of course, I’m going to interview him and I’m going to
get his side of the story.

�Mildred Jane Doyle: So that’s how I met him and he said, you know, would you like to go out
for dinner, and things like that, so.
Frank Boring: Oh my goodness. How long was that period of time, it terms of your dating,
you’re still at work and everything but now you’re dating, you’re going to dinner,
movies, things like that?
Mildred Jane Doyle: Mmhmm. 36:05 He had been an instructor for quite a few years so he had
quite a few friends there. So we did quite a few things off the base.
Frank Boring: Did you like him from the beginning?
Mildred Jane Doyle: No, I was scared of him. [laughs]
Frank Boring: Cause he was an instructor with experience.
Mildred Jane Doyle: Cause he was so strict. I remember one time coming in for a landing and he
cut the engines on me, you know, and I had to quick respond and he was a good
instructor, very good.
Frank Boring: That’s wonderful. I’m going to ask him the same questions, by the way. I know in
my parents’ case, I talked to my dad about how he met my mom and how my mom…you
know sometimes the stories don’t always sync up.
Mildred Jane Doyle: Well, that’s it, I was walking down the road to the flight line, probably a
week after I’d been there and he came along and wanted to know if I wanted a ride and I
said, “No, I’ll walk.” [laughs] I wasn’t too sure at first.
Frank Boring: How long was that period of time 37:05 where you were working…where’d
you go next from there?
Mildred Jane Doyle: I stayed there because the program ended then in December of ’44. This
was June of ’44 that I went there, and September we got a notice that the program might
be disbanded because the vote was coming up in Congress whether to make us part of the
military and it didn’t pass, so the program was going to be disbanded in December.
Frank Boring: What is W-A-S-P?
Mildred Jane Doyle: Women’s Airforce Service Pilots.
Frank Boring: But they were not considered a part of the American military.
Mildred Jane Doyle: No. It wasn’t until 1977 that Congress approved legislation to make us part
of…that gave us veterans status. And then it took two years after that, we were finally

�discharged. [laughs] We hadn't been in the service but we got a discharge, 38:05 an
honorable discharge. So it was a lot of politics going on at that time.
Frank Boring: So technically you were in the military, if you didn’t get discharged, you were in
the military for some 30 years or something. That’s amazing. How did you hear about the
V-E Day, the Victory in Europe? Do you remember the Victory in Europe? The Nazis
had been defeated.
Mildred Jane Doyle: Yeah, I trying to think if that’s… I remember about Japan, but I don’t
remember V-E Day.
Frank Boring: Ok, but you were still there, you were still at that training base? [garbled]
Mildred Jane Doyle: I don’t think so. When was V-E Day? [laughs]
Frank Boring: May of ’45.
Mildred Jane Doyle: See, the base was closed and I was 39:05 already out by then.
Frank Boring: You were already out of the WASPs, ok.
Mildred Jane Doyle: Yeah, I think we were out in Dodge City, Kansas at that time cause he was
still in the service.
Frank Boring: Well, did you get married at that time?
Mildred Jane Doyle: I got married in August of ’44.
Frank Boring: All right, so you meet him for the first time, he’s very intimidating because he’s
this instructor, he’s very strict. Ok. But he’s dating you, he’s wooing you, did he pop the
question there?
Mildred Jane Doyle: Yeah.
Frank Boring: Ok. So he asked for your hand in marriage.
Mildred Jane Doyle: We got married there at the air base. And one of the other WASPs had met
her husband there and they were supposed to get married that date and he outranked the
other fellow, so they had to wait a week. [laughs]
Frank Boring: Well what about your respective parents, his parents and your parents, they were
not there, right?
Mildred Jane Doyle: No. 40:05 They didn’t really approve.
Frank Boring: Really?

�Mildred Jane Doyle: No, they thought it was sort of hasty, but it was.
Frank Boring: They were concerned because it’s just the military and you’re just meeting this
guy, very short period of time. But you’re stuck together for how many years?
Mildred Jane Doyle: Well, 61 now. So it worked.
Frank Boring: It worked!
Mildred Jane Doyle: It worked. It’s amazing, other couples I know too, at the same time, knew
each other just a short period of time, they’re still together.
Frank Boring: The experience, then, during that period of time, as a WASP there, did you go
outside of there, or pretty much that was your military service was there?
Mildred Jane Doyle: I got orders to go to Panama City, Florida, to B-26 training for tow-target.
And it was just at the same time that I got the notice that the program was going to be
disbanded. So instead of going to Florida, I had to turn right around and come back. We
could resign. 41:05 And so, I resigned in October. And the program was disbanded in
December.
Frank Boring: Did you have any idea that you were part of, at that time, what we now know as
the WASPs, ok, and there’s a lot of publicity about it, it’s part of American history now,
did you have any idea that you were part of this ground-breaking, new, pioneer, all those
kind of words that you probably never used back then, did you have any idea back then?
Mildred Jane Doyle: No and it wasn’t really till, well, for 20 years afterwards, well 40 years
afterwards, because it was from 1944 to 1977, when an article came out in the paper that
the first woman pilot for the military was graduating from the Air Force academy. And
that stirred things up, the WASPs got busy then, with the help of General Arnold’s son,
he lobbied to get the legislation through that we were part of the military. 42:05 But for
that 40-year period, nobody knew who the WASPs were, really.
Frank Boring: Once you resigned from the program, you’re married, where’d you go from there?
Mildred Jane Doyle: Well the base closed then in December too, the first of January, so from
there, why, we went to Dodge City, Kansas.
Frank Boring: Your husband?
Mildred Jane Doyle: Yeah.
Frank Boring: He was assigned there?

�Mildred Jane Doyle: Yes. And then to San Antonio, Texas, and then Douglas, Arizona, because
the war was ending then, in fact, when we were on our way to Douglas, Arizona, that’s
when the Japanese surrendered.
Frank Boring: You heard on the radio?
Mildred Jane Doyle: Yeah, in the car. I think we were in Kansas then.
Frank Boring: What was your reaction?
Mildred Jane Doyle: Oh, we were just thrilled it was going to be over with.
Frank Boring: Was your brother already back?
Mildred Jane Doyle: I don’t remember. I don’t think so. 43:05
Frank Boring: Cause I’m just thinking the relief must also have been directed toward your
brother’s finally going to get back. Well, what did your husband decide to do after V-J
Day was, where did you go?
Mildred Jane Doyle: Well, then he stayed in a while, then, he was in Japan after the war.
Frank Boring: Oh Occupation of Japan. You stayed here?
Mildred Jane Doyle: Mmhmm, I stayed here. I was all set to go over there but because he had no
previous overseas experience, he was an instructor during the war, I’d get to the top of
the list and then I’d go to the bottom of the list for dependents because others that had
overseas experience were chosen first.
Frank Boring: How long was he overseas?
Mildred Jane Doyle: He was, oh, about 18 months…maybe a year, but it was quite a while.
Frank Boring: Yeah. Where did you stay?
Mildred Jane Doyle: I stayed at home with my parents.
Frank Boring: And you communicated by letter?
Mildred Jane Doyle: Mmhmm.
Frank Boring: He didn’t keep any of those?
Mildred Jane Doyle: No. [laughs] 44:05
Frank Boring: Oh!

�Mildred Jane Doyle: I didn’t think about it at the time.
Frank Boring: I know, I understand. When you stayed at your parents’ house, what did you do
for livelihood, did you just stay there and you were…did you go to work or?
Mildred Jane Doyle: I got a job around Christmas time, downtown in Grand Rapids. But then I
had a child, one child so I stayed at home and helped them out.
Frank Boring: Yeah. What about flying though?
Mildred Jane Doyle: I went out to the airport to keep up my license. But I finally decided it
wasn’t worth it because, unless I could fly for a purpose—just to rent a plane and fly to
keep up, it didn’t, I did it for a while, but then I thought, well…
Frank Boring: Was there any thought on your part to become a pilot commercially, or were there
opportunities? 45:05
Mildred Jane Doyle: Not many opportunities, not around here. There were in California and
areas like that where there were a lot of aviation enterprises but around this area there
weren’t.
Frank Boring: And you wanted to stay here.
Mildred Jane Doyle: Mmhmm.
Frank Boring: Because of family, because of…?
Mildred Jane Doyle: Yeah, and well, when he came back from Japan, he got out of the service
and stayed in the reserve and kept going to Selfridge Field once a month for training.
Frank Boring: Well why didn’t you move back to where he lived?
Mildred Jane Doyle: Well, there wasn’t anything over there. You ever heard of Cuba City,
Wisconsin?
Frank Boring: No.
Mildred Jane Doyle: [laughs] That’s where he was from. [laughs]
Frank Boring: Ok, not a lot to do in Cuba City.
Mildred Jane Doyle: We were over there, he was looking for work over there around the
Milwaukee area, but then one of my parents’ neighbors knew of an opening here, so we
came back here and he worked for that company for 30 years.

�Frank Boring: Wow. Ok, so you settled down, in Grand Rapids, raised a family. 46:05 When
you were living your life as a wife, as a mother, your husband is working, were there ever
thoughts of nostalgia for flying and all that?
Mildred Jane Doyle: Very much so.
Frank Boring: Yeah? Well, tell me about it.
Mildred Jane Doyle: Still, as soon as I hear an airplane, I look up. But I always wished I had kept
on, flying some.
Frank Boring: There’s nothing like it, huh?
Mildred Jane Doyle: No, that’s it. It’s just, when you’re sitting up there and looking down on
everything, you’re in a different world. And it’s really, it’s a wonderful experience. I
don’t care about flying commercially because they go so you can’t even see the ground at
high altitude. And you know, cramped, it’s just a small plane flying around, it’s just a
different feeling.
Frank Boring: When the 1970s arrives 47:05 and the first woman was recognized, how did you
find out about that and what was your reaction to it?
Mildred Jane Doyle: There was an article in Grand Rapids’ paper, her picture was in [garbled]
first woman pilot for the military. And I thought, that’s not right! We were all, all of us
were part of that, really. We flew every military plane there was, the WASPs did, and
even the B-29, some flew that.
Frank Boring: Well, you saw this in the paper, your reaction, as you just stated was, wait a
minute, this isn’t right. I mean, I’m sure you were happy for her.
Mildred Jane Doyle: Yes.
Frank Boring: Well what happened after?
Mildred Jane Doyle: Well, shortly after that I started getting letters and petitions for signatures to
make us part of the military, to recognize 48:05 us as having been pilots for the
military.
Frank Boring: And then soon afterwards?
Mildred Jane Doyle: It took it quite a while, the Stars and Stripes newspaper kept, weekly,
sending us issues telling us what was going on. And it took quite a while before it was
finally approved.
Frank Boring: I grew up on the Stars and Stripes, I know exactly the things that—

�Mildred Jane Doyle: So, yeah, I saved all those.
Frank Boring: Oh, wow, you do have those.
Mildred Jane Doyle: I have those. I have a lot of other things, but not letters. [laughs]
Frank Boring: Ok. All right, you are now forgiven. The process took a period of time, but once it
was finally decided that, you know, they were recognizing you, what was your reaction to
that?
Mildred Jane Doyle: Oh, I was glad to be recognized. Cause then I got the discharge afterwards
so…
Frank Boring: Did you feel you were part of the military the whole period of time you were in?

49:05
Mildred Jane Doyle: While we were training and while I was at Seymour. Cause I say, you had
to follow military orders and everything, so.
Frank Boring: You know, a similar thing happened, I interviewed several nurses, they were Red
Cross, they weren’t military, they were Red Cross. And then, finally, they were military
nurses. And it’s, you know, you look back on that period of time, and then flash forward
to now, and we take these things for granted today. Nobody, I don’t want to say nobody,
but there just seems to be this forgotten part of the pioneers that were involved. And I
know you never thought of yourself as a pioneer, but really, I mean, when you stop to
think about it, you broke ground for people. You gave opportunities to people that are 20
years old today and have all these options, all these options.
Mildred Jane Doyle: That’s it, they recruit women for the military now, where then, at that time,
well, I think, the Navy, 50:05 the women work actually in the Navy, after a time they
were considered part of the military.
Frank Boring: Yeah, that’s what happened to Mary Jean. Did you follow the career of Cochran?
Mildred Jane Doyle: Yes, because we had reunions and she was a part of the reunions. And then
she even invited us all out to her ranch in California, for one of the reunions, it was out
there. And she was a real pioneer in women’s aviation.
Frank Boring: Well she was the public face of it, and as you say, she really pushed for it.
Mildred Jane Doyle: There was Cochran and Amelia Earhart and Nancy Love, they were really
the three [garbled] women pilots. But there was one way back before that, I know, I have
a book, the history of women in aviation. And they started out 51:05 more or less as
hanging from balloons and different things, you know, in circuses and walking wings and

�that type of thing, but the first woman pilot got her license in about 1929, something like
that.
Frank Boring: Wow, yeah. These reunions that you refer to, the one where Cochran was at, what
was that experience like? You’re amongst all these fellow pilots, you don’t know many
of them or maybe you don’t know any of them, but you’re part of a common group,
though.
Mildred Jane Doyle: Well, those of us that were in the same class would sort of go to the
reunions and stay more or less with the people from their classes. But then those that
were stationed at different bases had contact with the others. And I know here in
Michigan, there’s about eight in Michigan now.
Frank Boring: Oh ok. I, because of my father, I’m very closely related 52:05 to the Flying
Tigers, the Flying Tigers reunions, and I feel that sense of family, because they were part
of a common experience, do you feel that way with your group?
Mildred Jane Doyle: When you’re with them you do, that you’re all part of one big group.
Frank Boring: And now that you’ve been recognized, now that the world knows what a WASP is
and it’s in the books and whatnot, when you go to reunions now, is there more of a
sharing of this experience, this feeling of belonging to this group?
Mildred Jane Doyle: Well, that’s it, there’s fewer and fewer every year. And so the reunions are
getting smaller. They still have the reunions every two years. I didn’t go to the last one in
Washington. But, just a couple of months ago, it wasn’t an actual reunion in Washington
but we were invited to come 53:05 go through the White House and I didn’t get to do
that either. But you know, the group has stuck together, you know, and trying to carry on
the legacy and there’s some that have really been promoting the legacy of the WASPs
and trying to do things that they will be remembered.
Frank Boring: They should be. And you know, we were talking before we actually started the
oral history interview, that, so many of the vets that I talk to, they were, course, 20 years
old, 18, 19, 22, you’re focused on what you’re doing, your world was falling apart around
you, you had to do your part to make sure we have the freedoms that we have today. It’s,
I guess it’s amazing to me because, I was one of the lucky ones that didn’t have to go to
war. And you’re part of a story that will live forever. Let me ask you this: your
experience 54:05 in the WASPs, in the military, and we’ll call it that because they
finally recognized it in the 1970s, how did that shape you as a person?
Mildred Jane Doyle: I get upset now with the protestors and people that disregard, well not
disregard, but have no respect for the flag, and things that go on now, I think, they have

�no idea what people went through to make the country as it is and to protest and do that
type of thing, I get upset with them.
Frank Boring: You raised a family. Did you instill into your children the values that you got from
your parents, the education, for example, did you really stress to them the importance of
education, 55:05 stress to them the importance of being who they are, to find their own
voice.
Mildred Jane Doyle: I think so, I have five children and one didn’t go to college, no problem
there, but the others all did and they’ve all turned out very well.
Frank Boring: Cause I was very impressed with the fact that when we first started this interview,
you talked about your parents stressing education, stressing how important it was for you.
And when you stop to think about the number of women of your generation whose
parents basically said, get married, have kids, you want to be a nurse, all right, be a nurse,
but they encouraged you to go beyond.
Mildred Jane Doyle: I probably didn’t as much with my children, I don’t know, tried to but
probably not as much as my parents did. Because it was really important to them.
Because they said, when I got the notice to join the WASPs, they said, finish your
education first and I said, I will. 56:05 Because I respected them for what they had
gone through to put me through college.
Frank Boring: Let’s go back to moments that you remember from the WASP period. We’ve gone
chronologically through, we’ve kind of walked through, but are there any stories that
kind of stick out for you? Things that happened when you were a WASP? Either on a
flight or?
Mildred Jane Doyle: I remember one flight, it was a cross-country, an extended cross-country
flight, and it was in Advanced Training, we had to take a 500-mile cross-country flight.
And it was from Sweetwater through Oklahoma and Arkansas and I think Louisiana and
Mississippi, around that area. And course, we had our instrument training at that time, but
we had never flown instruments 57:00
At 57:00, interview begins fast forwarding, then stops.

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                <text>Mildred Doyle was born in 1921 in Grand Rapids, Michigan and served in the Womens Airforce Service Pilots Corp. She became a pilot during college, and then was requested to serve in the WASP corp. She worked, after training, on Freeman Field in Seymour, Indiana as a test pilot and ferrying people around the area. She went home when the WASPs were disbanded, and served as a homemaker in Grand Rapids, Michigan.</text>
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                    <text>Grand Valley State University
Veterans History Projects
Richard Doyle
(1:48:02)

Back ground information (00:15)
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Was born in Bellows Falls, Vermont on September 6th 1945 (00:17)
He has lived his entire life in Vermont and still resides there. (00:26)
He grew up in a relatively small town of 3,500 residents. (00:33)
He attended high school and graduated in 1963. (00:43)
He attended a Catholic grade school. (00:59)
He attended a prep school after high school for a year in 1963 before attending the University of
Vermont for 4.5 years (approx 1964-1969) (1:14)
He Graduated from the University of Vermont in May of 1969 (1:27)
He was a history major. (1:32)
His mother was a hairdresser. (1:50)
His father worked his first career on railroads and his second career in a machine shop. (2:00)
His degree was awarded to him while in basic training. (2:44)
He received his draft notice in January or February of 1969. (3:03)

Basic Training (3:05)
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After receiving his notice he went to Fort Dix, New Jersey. (3:10)
He didn’t believe the army would waste his talents by placing him in the infantry. (3:20)
90% of his company was national guardsmen and after they finished their training they were
going home. He realized that for him this would not be the case. (3:49)
He received orders to undergo advanced infantry training. (4:43)
He went to Fort Lewis Washington for his infantry training. (4:50)
After his testing he was interviewed and offered an opportunity to attend Language school or a
position in the Officer Candidate School. (5:00)
He went directly from basic training to advanced Infantry training with no leave in between.
(6:15)
Advanced infantry training lasted 6-9 weeks. (6:23)
In advanced Infantry training (AIT) there was much more running than in basic as well as
educate in squad tactics checking for booby traps and more field problems. (6:50)
In AIT he was also trained on TOWS, LAWS, and bazookas. (7:36)
He was trained on the M14 in basic training but switched to the M16 for AIT. (7:48)
After finishing training he was given a 2 week leave before being sent to Vietnam. (8:42)
He was sent out to Vietnam from Fort Lewis, Washington. (4:08)
All the men he saw in AIT were primarily draftees. (9:46)
A very small number of the men he trained with received order to Germany. (10:16)

�

He attempted to apply for NCO school however he was unable to be accepted because his
infantry score on his tests was too low. (10:40)

Arrival in Vietnam (13:20)
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He flew from Sea-Tac Airport in Seattle Washington, to Alaska, to Japan, and finally to Long Binh
Vietnam. (13:50)
The heat in Vietnam was overwhelming. (14:06)
Being infantry he was immediately assigned for guard duty at Long Binh. This shift was often at
night which led to him having free time during the day. (14:54)
He still had to make formation to see where and when he would be assigned. (15:28)
He was assigned to 1st infantry Division who at the time (October 1969) were headquartered in
Di An and Lai Khe(15:40)
He flew in a C-140 to Dau Tieng which was a headquarters. (16:11)
Between Dau Tieng and Long Binh he was sent to Di An where he received some training.
(16:40)
While in Di An he was given 3-4 days of sniper training. This entailed training on the M-14 at
extended distances and then with a scope. (16:53)
He did not have a high enough score to go on from sniper school. (18:03)
He was offered a job as a clerk but did not get high enough scores on his typing test. (18:53)

Service in the Black Lions (the 2nd battalion, 28th infantry) (19:20)
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He was assigned to the 2/28 Infantry. The Black Lions. (19:22)
He joined the company while it was in the field. He was told to take his underwear and throw it
away because it was useless. (19:48)
They were staying at a very very small firebase. It had sand bag bunkers and mortar pits. (20:35)
While stationed at this base the men took part in mine sweeping activity. This must be done
every day. (22:10)
At the time of his arrival, 1st infantry had been operating primarily against Viet Cong units.
(22:22)
The area in witch he was stationed was booby trap rich. (23:30)
In the time he was stationed there, there was never a mine uncovered on the road. (23:50)
There were several close calls with booby traps while out in the field. (24:27)
One of their responsibilities was to set up perimeters around rice paddies so that the VC
couldn’t steal rice. (25:00)
One of his tasks also entailed covering a sniper who was set in a small tower. (25:55)
Contact with the VC entailed occasional sniper fire as well as encounters with bunkers. (26:34)

Clearing of a bunker (January 2nd 1970) (27:30)
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His platoon leader was informed that something suspicious was found and he was eager for any
action. (27:55)

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Shortly after investigating, there was a massive explosion. (29:03)
2 VC bunkers were found. When the platoon leader investigated the bunker he set off a booby
trap. This explosion hit both the platoon leader and his RTO. (29:30)
Being the first one on the scene, he saw the RTO first and when he turned him over to look at
him he knew instantly that he was dead. (30:35)
10 days before this incident he was the platoon leader’s RTO. (31:37)
The Platoon leader wasn’t killed by the explosion but he was unconscious. (31:58)
By using the men’s shirts and 2 poles, a stretcher was made to carry the platoon leader back to a
medevac. (33:16)
This was his first encounter with death and injury in the war. (34:00)

Service in the Black Lions (cont.) (34:50)
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At this time, his unit was preparing to be taken out of Vietnam in late January of 1970 (34:56)
He felt that every life that was lost after the president said the U.S. would pull out of Vietnam
was a wasted life. (36:18)
He, as well as many others, was told that his unit would be disbanded and that he was to go
somewhere else. (36:48)
This mentality crated a bond that lead to very significant friendships with soldiers he served
with. (37:08)

The Rubber Plantation. (37:38)
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For Christmas, a party was held in this field where the men were given beer. (3 beers per
person) (37:57)
After the part was over the men were placed back in the field and he was placed into the jungle
next to the [Michelin] Rubber Plantation. (38:27)
Here he found a bunker complex that was 6-7 bunkers. They were very fresh. (38:35)
He was assigned to 12 o’clock to 3 o’clock for a 100 meter sweep. (39:15)
During this sweep he was required to cross a clearing. While in the middle of this clearing a
machine gun began firing. This however was another group of G.I.s firing upon VC. (39:50)

Service in the 2nd of the 2nd (41:05)
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There was poor communication when assigning the men to other units. (41:04)
He was sent to the 2nd of the 2nd which was a mechanized infantry battalion. (41:11)
The foliage on the river banks [this relates to part of his service with 2/28] was very think right
at the edge of the river and beyond that the terrain was composed of rice paddies. (42:16)
When stopped at night half the men would be on the boat and half would be placed on land.
(42:49)
His assignment on the boat only lasted a couple weeks until a new unit rotated onto the duty.
(43:15)
He was treated as a new guy even though he was not when he was in the 2nd of the 2nd
(43:50)

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He knew approx 3-4 men as who came with him from his former unit. (44:33)
At night, a mechanized unit would send a man with a radio out 100 meters away from the unit
and he and the new men from his former unit were often selected for this job. (44:55)
In one occasion a personnel transport unit exploded and several men were injured. (45:40)
A .50 Cal. Machine gun was placed on top of the armored personal carriers; the user of these
always had to wear a flak jacket. (47:35)
He stayed with the 2nd of the 2nd for about a month (48:08)
While traveling to Di An and planning to turn in their equipment for use by the ARVN [South
Viethamese Army], the company was pulled into a large field and unloaded all ammunition and
supplies and placed it in a pile to later be collected. 2 men deployed a smoke grenade that
caught the tall grass on fire and then caught all the ammunition on fire. This action resulted in
his sergeant being struck by a stay round and dying. (48:20)
The fire took a few hours to die down. (51:32)
The armored personnel carriers were to be turned in at Di An. (52:11)
There was a small award ceremony for the 2nd of the 2nd but he was not awarded anything.
(53:00)

Service in the 101st, Delta Company, 1/506 (54:00)
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When he was sent to the 101st Airborne Division in late February of 1970. He had heard bad
things about theunit and was nervous. (55:00)
The men of the 101st were very pleased to see new men. (55:55)
He was then sent to Camp Evans where he underwent a 1 week long training. Here they
discussed booby traps, NVAs [North Vietnamese Army], and larger scale tactics. (56:30)
He underwent this training after having 6 months in the field. This drastically changed his
perception of the training. (57:33)
He was then sent to Delta Company in March of 1970, who were in the field on a mountain.
(58:33)
They were very glad to have seasoned men joining their company. (59:50)
In this company he made many air assaults from helicopters. (1:00:04)
In the 101st he was assigned to Delta Company, 1st of the 506 Infantry, second platoon. (1:01:32)
He was much more welcome in Delta Company than when he was in the 2nd of the 2nd. (1:01:51)
After going Delta Company he was immediately flown out to the company’s position. (1:03:01)
The Company did a lot of work in mountainous terrain. (1:04:16)
In April of 1970 at 1:00 AM another platoon had satchel charges thrown into their perimeter.
He and his platoon were called upon to aid the soldiers under attack. However when they
arrived the satchel charges had stopped. (1:04:40)
One of the soldiers in the platoon under attack had taken a hit in his buttocks. He believed that
such wounds had been fatal. (1:07:05)
A medevac was called in to take out the wounded man that night. However due to the weather
conditions, it was very difficult for the men to be spotted. (1:09:20)
Doyle and another soldier escorted two men carrying the stretcher with the wounded soldier
outside the perimeter to a small hilltop above some of the fog so that they could signal the
medevac. (1:10:40)

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When serving in the 2nd and the 28th he would often be set up in “ambush mode” set up on a
line with some security going the other way. Claymores were often used as booby traps to warn
of oncoming troops. (1:11:30)
While in the First Infantry Division he was not allowed to have ponchos only poncho liners.
However in the 101st he was allowed to have both. (1:13:26)
Ponchos were believed to be very noisy and when wet would reflect light which could lead to
giving away positions. (1:14:00)
On his first night in the field with his squad in the 101st, the squad leader put a man on first
watch whom he knew would fall asleep. This way, he would not wake up the next man, and they
could all sleep all night. Doyle knew that this exposed the unit to attack, and complained to the
platoon sergeant. (1:14:57)
After bringing up the issue of men sleeping on watch it did not happen again. (1:17:35)
The different terrain each assignment was stationed in also meant different missions. (1:18:00)
The day after the satchel attack the 2nd and 3rd platoons had been hit by mortars. (1:18:54)
The following day the platoon moved position. However they were once again attacked by
sappers with satchel charges. (1:20:00)
During this encounter he took some light shrapnel and his ears began bleeding. (1:21:40)
Air support was called in; however, they were unable to spot their position so a flare had to be
popped in order to signal their position. (1:21:59)
The following day (April 10th 1970) so many men had been wounded that the company was
extracted from the field and placed at Camp Evans. (1:22:42)
After being regrouped, the company was sent to a Firebase Rakkasan. (1:23:40)
Though his wounds were not very serious he was awarded a Purple Heart after this encounter.
(1:24:02)

Action at Firebase Ripcord (April 1970) (1:24:30)
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He had been operated on twice already since being in Vietnam. (1:24:44)
Both encounters had been for wounds that became infected and a separate infection of his
underarm. (1:25:22)
While at the Rakkasan, he suffered from an infection of his hand from cellulitis. (1:26:06)
He was given penicillin pills which he knew were not strong enough to solve the problem but the
doctor would not listen. When the condition got worse, he was sent back to Camp Evans.
(1:26:20)
While at Camp Evans he was put on bunker guard. He was given this duty in spite being so
injured from his infection that he was unable to pick up a weapon. (1:27:00)
The doctor again insisted on giving him penicillin pills instead of shots, so he decided to take
pain pills instead of the penicillin. As a result, his hand became so swollen that he had to be
medevaced to Phu Bai. (1:27:27)
From here he was sent to several hospitals ultimately resulting in him missing 27 days of service.
(1:28:00)
While in the hospital his platoon had been involved in a large firefight on May 7th where 7 died.
(1:28:20)
In the battle, a lot of the men he knew and trusted were killed. This furthered the belief in the
idea that he was unable to trust the people around him. (1:29:58)
He returned to his platoon in May and received R&amp;R in Bangkok in June of 1970 (1:30:30)

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When returning to his platoon on Firebase Kathryn in late June of 1970 he was offered the
position of the liaison between the supply sergeant and the platoon. (1:31:34)
In spite only having been in Delta Company for 4 months, he was now one of the more
experienced men due to the loss of soldiers. (1:33:20)
On July 20th 1970 he was sitting on the tarmac with all the supplies for Delta Company when the
transport meant for Ripcord was shot down. (1:33:30)
He felt a lot of survivor’s guilt as a result of this occurrence and powerless. (1:34:33)
He moved a lot, depending on where Delta Company was stationed. (1:35:16)
One of the most valuable things to have was a cold soda. (1:35:40)

Completion of Duty (1:36:50)
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When being sent back to the states he shipped out of Cam Ranh Bay on October 1st of 1970 and
arrived in Fort Lewis. (1:36:53)
He was still required to be in the army till May 1971 (1:37:35)
He was then placed in a mechanized infantry unit (4th infantry)(1:37:47)
He was first in his board which is how he came to be a Sergeant. (1:48:05)
He won very many awards and honors while here, leading him to be sent to the promotion
board. (1:39:36)

Culture of Units (1:40:00)
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Drug use was a big use as well as race. But drugs were less common on the field than in the rear.
(1:40:25)
There was a lot of self segregation (1:41:05)
In the 101st race and drug use had been the least of all other positions he had. (1:42:38

Later service (1:42:58)
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He wore his class A uniform to get a cheap flight, but after the plane took off he when into the
men’s room and removed it. (1:43:05)
2 years and 2 months later (approx. 1972) he was offered a position with the M.P. which he
agreed to if he was made a staff sergeant. (1:43:24)
He was made a correctional counselor but after his unit was disbanded he was made a Platoon
leader. (1:44:26)
In June of 1993 he made Sergeant Major. (1:45:30)
On September 11th 2001, he was scheduled to go to ground zero for 2 weeks. (1:46:05)
He served on the planning of the invasion of Afghanistan. (1:47:00)
He was involved in the setup of Guantanamo Prison. (1:47:10)

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Boring, Frank</text>
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&#13;
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                <text>Black and white photograph of Dr. Benjamin Spock, American pediatrician and political activist, at the memorial rally that took place in honor of Dr. Martin Luther King, Jr., in New York City's Central Park. In the photograph, Dr. Spock is giving a speech while standing on stage at the Naumburg Bandshell along the Central Park Mall area of the park, and a group of young men are seen standing behind him onstage in front of the large crowd. The photographs taken by Douglas Gilbert on this historic day document New York's reaction to the news of Dr. King's assassination in Memphis, Tennessee, on the previous day. Scanned from the negative.</text>
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Douglas R. Gilbert (b. 1942) is an American photographer from Michigan. He was born in Holland, Michigan and is the son of Russell W. and Carmen (Andree) Gilbert. Gilbert earned a B.A. in social sciences and art at Michigan State University in 1964, an M.S. in photography from the Institute of Design at Illinois Institute of Technology in 1972, and a M.S.W. from Salem State College in 1993. He is married to Barbara (McDonald) Gilbert, and has three daughters, Robyn, Rachel, and Anne. Gilbert took a serious interest in photography at the age of fourteen. In 1963 he joined the staff of Look magazine in New York as the second youngest photojournalist in the magazine's history. As a Look photographer from 1964 to 1966, he photographed folk musician Bob Dylan, the Newport Folk Festival, Simon and Garfunkel, the New York City Financial District, the children and facilities at the Manhattan School for Seriously Disturbed Children. From 1967 to 1969, Gilbert did several shoots, including that of folk singer Janis Ian for Life magazine. After moving to Chicago, Illinois in 1969 to attend the Illinois Institute of Technology, Gilbert conducted notable photo shoots of business and political figure Lenore Romney, and pursued more personal and artistic photography, focusing on urban and rural landscapes in Illinois and Michigan. He then joined the faculty of Wheaton College, where he taught from 1972 to 1982. In 1993, Gilbert graduated from Salem State College, Massachusetts, with a Masters in Social Work, and later pursued a second career as a psychotherapist. Douglas Gilbert died in June 2023. &#13;
&#13;
Throughout his photography career, he pursued both freelance commercial work as well as artistic work. His art photography is characterized by its classic black-and-white format, and features people, places and objects shot great attention and sensitivity. Gilbert's works are held in the permanent collections of the Art Institute of Chicago, the High Museum of Art in Atlanta, The Norton Simon Museum in Pasadena, and the Grand Valley State University Art Galleries, as well as in numerous private and institutional collections.&#13;
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                  <text>&lt;a href="%E2%80%9Dhttps%3A//gvsu.lyrasistechnology.org/repositories/2/resources/783%E2%80%9D"&gt;Douglas R. Gilbert Papers (RHC-183)&lt;/a&gt;</text>
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                <text>&lt;a href="https://gvsu.lyrasistechnology.org/repositories/2/resources/783"&gt;Douglas R. Gilbert papers (RHC-183)&lt;/a&gt;</text>
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staff personl"'el, ant.. st1de1ts
n erested
r, C: ve!c..p1 g
strc;-J W,),ren's Stud es Pr,t.,"am.
f;. le ,.)f tt,,e iec 0Yd1nator 1s tc
cnvene the W [ rrutii 1 gs
a,-.d tc -• .air these neet n,;s.
fihe •1; respons ... ble fr_y
set 1 ,ng tre •ge, ~a.
1

The wcrk tr.t.u1y student for the women~s st dies J..7CgYaim
w ... 1 ... take tl-\e m,r--ute!i at e•c:h meetinQ.
T·1ese will tt--e11 be
typeo up and distY1 w. e0 t
a 1 memb;r_ "
t- e matl
g
.l . . . . . .

Establ is, ln\l the W,men'• Studies

Exet
tive ,_,:nimittee at the
u1 vers1ty
:omm1t ee leve
ah,)1-ld ~Yov1de 1nstit t1 &gt;ra
leg1t.1ma1 y t )
':le..._ Jr; y but1cn cf fa'- l·y n-eml£Y
wt-: pt t
t:tme
nt:) deve.1. ~01n
t:._,e W1&gt;man'• Studies Pre_,· am.
Ir 1) daY
t ) legiti.-iat:e and reward t.,e eflc-Yts ,)f w,,;,rrc~'s
tud:e9.
)mm1ttee mei.beY
we
•n
a. )rger expe, t v )luntaYy
p rt:i •pat1c
~ t
&gt;4 er g,&gt;es r,,yewal" ~ed ~y t: e
r,,1....-: ~uty.

�The SUBCOMMITTEES of the WSEC will be:

•

1. The Litrea,:h &lt;.ommittee:
This cc,mmittee will generate
campus and community involvement in Women's Studies.
The
member-swill be l'esponsible fol' searching out and b1'1ng .. ng
in spea.kers for the large event; i.e. International
Women's M,:,.nth.
In addition, they will try to create
liaisons off-campus; i.e. shelters for battered women,
Women's Resc,urce Center, W,:,men in Transition, etc:.
2. The Faculty Fol'um committee:
This committee will take
responsibility fc,r setting up and coordinating speakers
for each semester: one or two speaker-s pel'" month.
They
will be in charge of making contacts, publi, izing the
events, arl'"anging meeting l'"ooms, setting up electrcmics,
providing l'"efreshments, etc.
3. The Curl'" icL1lum ,:ommittee:
This ,:ommittee will be
responsible for devising courses leading toward a viable
minor; 1.e.
courses should be offered in the proper
sequence so a student can finish a minor in fc,ur years.
One ,:,f the duties of the curYiCLtlum committee will be to
review syllabi offel'ed by prc,spective teachers, another
might be to seek c,L1t or recruit interested faculty.
One
of their future duties may be to develop a major in
Women's Studies.
4. The FL1nding committee:
This ,:c,mmittee will take
responsibility fol' ferreting out pc,ssible soui-ces ,:,f
incc,me: Not only tund raiseYs bLlt grant writing.
All
pc,ssible sour,:es of c,n-,:ampus income should be l'"eseal"ched
and e);hausted; 1.e.
the University Spea~,ers Bureau FL1nd.
These subcommittees are established by self-selectic,n in
consultation with the coordinator of the Women's Studies
Program.
This will 1nomote an intf::'rdisciplinai-y natui-e tc,
the makeup of these committees.
Subcommittee membei-s should be active within the W,:,men's
Studies Prc,gram,
Each subcommittee will submit a report with re,:•)mmendations
to the Women's Studies Executive Cc,mmittee.
The WSEC will
then review all recommendations.
Fc,llowing any discussic,n,
the WSEC will vote on these recommendations.
Recc,gnition by the greater university for faculty membership
on these Women's Studies committees is necessar-y to
legitimate the strur:tL1re of these committees as ,._,ell as the
Women's Studies Program.

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                    <text>August 1992
Draft -

Rationale for Relocating Women's Studies Program in
Aciilldemic Resources and Special Programs

Reorgiillnization of the university is under way.
It is likely
that this reorganization will involve restructuring academic
divisions into a single division consisting of Arts,
Humanities, Mathematics, Science and Social Sciences.
It is 1mperat1ve that Women's Studies address the issue of
where, in the academic bureaucratic structure, we most
appropriately belong.
This decision is directly related to
the interdisciplinary natur~ of Women's Studies.
In 1991, Women's Studies became an autonomous program.
Two
issues were raised at that time - the bureaucratic and
administrative structure of the university and its
relationship to Women's Studies and the interdisciplinary
nature of the Women's Studies Pr-ogram.
It is these same
issues which mu1it once again be addr-essed in ter-ms of
r-elocating the Women's Studies Pr-ogr-am.
Dur-ing the end of Mar-ch, 1992, the Women's Studie1i Pr-ogr-am
held a r-etr-eat.
The purpose of the retreat was long range
planning and development concerning the Women's Studies
Progr-am at Gr-and Valley.
At that time it w.as deter-mined that
the mission of Women's Studies is to foster and promote
education, research and service which give value, visibility
and voice to women's experience and global contr-ibutions.
We need to assess how reor-ganization will affect our ability
to accompl 1sh this mission.
At the retreat, institutional
reorganization was seen as both an opportunity and as a
threat to the Women's Studies Pr-ogr•m.
We ar-e faced with two possibilities regarding r-eorganization:
either becoming par-t of a large division which includes all
nonprofessional academic units, headed by a dean who will be
hired some time this year, or to become par-t of thv Ac.a.demic
Resources and Special Programs division, headed by Dean Mary
Seeger.
This division includes other interdisciplinary
programs such as: the General Educ at ion Program, the Honors
Pr-ogr-am and International Studies.
This committee recommends that the Women's Studies Pr-ogram
become a part of Academic Resources and Special Programs.
l,hth Dean Mary Seeger as our dean, it is likely that our
program will become more visible within the academic
structure and more valued by the institution.
Dean Seeger
has in the past been an advocate for women's Studi@s and it
is likely that she will add to our credibility as an academic
program.

�As part of our discuss1on at the retreat we assessed both the
1,,1eaknesses and strengths of the Women's Studies Pro,;iram~
In
considering the location of our Women's Studies Program, we
must also assess how relocation w1ll affect these strengths
and weaknesses.
The strengths of the Women's Studies Program identified at
the retreat that may be affected by relocation are:
interdisciplinary involvement
tenacity, endurance, perseverance
visibility in terms of rising student interest
annual speakers for international women's month
Will relocation into one or the other situation help to
increase these strengths with1n our program or w1ll it
diminish these strengths?
S1nce- women's Studies is an interdisciplinary program,
location within a division that consists of other
interdisciplinary programs seems an appropriate choice.
This 1,,,1ill encourage further interdisciplinary involve.nent,
one of the strengths already identified with the Women's
Studies Progr-am,
Visibility of Women's Studies in terms of raising student
interest is also likely to be strengthened since we 1,,,1ill be
located in a division where student services are central eg. academic resources, tutoring/adv1s1ng, and TRIO programs.
Thus, relocation of Women's Studies as part of Academic
Resources and Special Programs 1s likely to maintain the
strengths of the program.
Some of the 1,,,1eakness discussed at the retreat that are
related to or may be affected by relocation include:
low budget
lack of physical space
not being valued by the institution
low visibility
lack of faculty resources
insufficient support staff
not all departments r-epresented on advisory committee
Will relocation into one or the other situations help to
d1m1n1sh these weaknesses 1,,,1ithin our program or i..,ill it add
to our disadvantages?
Relocation of Women's Studies under Academic Resources and
Special Programs is 1 tkely to diminish some of our
1,,1eaknesses.
We have 1n the past encountered reluctance on
the part of some faculty to become involved in Women's

�;;:i)J
Studies because i t was seen as ai{ program linked closel.J the
social sc 1ence division.
Because we would be located within a division sep•rate from
the academic units from uhich our faculty are drawn, i t is

likely that we would have increase d participation of
interested faculty since we would no longer be seen as a
program t ted to the soc 1al sciences.
Therefore, the
participation on t h e advisory committee of fac u l ty fr om all
disciplines will be enhanced ..

It is likely th-.t Women's Studies may be able to ob t ai n an
office since all of the programs currently in this division
are housed at one facility.
It is unlikely th&amp;t we wou l d
gain thts resource if we were to become part of the larg e
d1vis1on of Arts, Letters, &amp; Sciences.
Final 1 y, our presence as a part of Academic Resourc e s an d
Special Programs means that our bud get needs will in all
l i kel i hood be more adequate! y met.
Being 1 ocated among
proQrams that are similar to ours in terms of structure, eg.
general education, honors , etc . where there are no faculty
appointments, wil 1 help us compete ,nore effecti ve l y f or
limited resources (,noney, facult y r esour ces and suppor t
staff&gt;.
This has been a problem in the past when 1Je ha d to
compete for these resources with units having faculty
appointments.
How will the fact that we are an 1nterd1sc1plinary progr a m
affect our ability to function 1Jithin each of the reloc•t1on
alternatives?
Since Women's Studies is an interdisciplinary program,
location within a division that consists of other
interdisciplinary programs seems an appropriate choice.
Are there other disadvantages or advantages connect e d with
our choice of location within either alternative?

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                    <text>Thursdays 6:00-7:30pm
1 credit, first 8 weeks
Prof. Basiliere
(CRN 27067 or 27134)
Take this course if you're curious
to learn about what goes in to being a
drag performer, the cultural importance
of drag performance, and the ways that
drag performers do activist work!
Questions? wgs@gvsu . edu

�</text>
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&#13;
Douglas R. Gilbert (b. 1942) is an American photographer from Michigan. He was born in Holland, Michigan and is the son of Russell W. and Carmen (Andree) Gilbert. Gilbert earned a B.A. in social sciences and art at Michigan State University in 1964, an M.S. in photography from the Institute of Design at Illinois Institute of Technology in 1972, and a M.S.W. from Salem State College in 1993. He is married to Barbara (McDonald) Gilbert, and has three daughters, Robyn, Rachel, and Anne. Gilbert took a serious interest in photography at the age of fourteen. In 1963 he joined the staff of Look magazine in New York as the second youngest photojournalist in the magazine's history. As a Look photographer from 1964 to 1966, he photographed folk musician Bob Dylan, the Newport Folk Festival, Simon and Garfunkel, the New York City Financial District, the children and facilities at the Manhattan School for Seriously Disturbed Children. From 1967 to 1969, Gilbert did several shoots, including that of folk singer Janis Ian for Life magazine. After moving to Chicago, Illinois in 1969 to attend the Illinois Institute of Technology, Gilbert conducted notable photo shoots of business and political figure Lenore Romney, and pursued more personal and artistic photography, focusing on urban and rural landscapes in Illinois and Michigan. He then joined the faculty of Wheaton College, where he taught from 1972 to 1982. In 1993, Gilbert graduated from Salem State College, Massachusetts, with a Masters in Social Work, and later pursued a second career as a psychotherapist. Douglas Gilbert died in June 2023. &#13;
&#13;
Throughout his photography career, he pursued both freelance commercial work as well as artistic work. His art photography is characterized by its classic black-and-white format, and features people, places and objects shot great attention and sensitivity. Gilbert's works are held in the permanent collections of the Art Institute of Chicago, the High Museum of Art in Atlanta, The Norton Simon Museum in Pasadena, and the Grand Valley State University Art Galleries, as well as in numerous private and institutional collections.&#13;
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Douglas R. Gilbert (b. 1942) is an American photographer from Michigan. He was born in Holland, Michigan and is the son of Russell W. and Carmen (Andree) Gilbert. Gilbert earned a B.A. in social sciences and art at Michigan State University in 1964, an M.S. in photography from the Institute of Design at Illinois Institute of Technology in 1972, and a M.S.W. from Salem State College in 1993. He is married to Barbara (McDonald) Gilbert, and has three daughters, Robyn, Rachel, and Anne. Gilbert took a serious interest in photography at the age of fourteen. In 1963 he joined the staff of Look magazine in New York as the second youngest photojournalist in the magazine's history. As a Look photographer from 1964 to 1966, he photographed folk musician Bob Dylan, the Newport Folk Festival, Simon and Garfunkel, the New York City Financial District, the children and facilities at the Manhattan School for Seriously Disturbed Children. From 1967 to 1969, Gilbert did several shoots, including that of folk singer Janis Ian for Life magazine. After moving to Chicago, Illinois in 1969 to attend the Illinois Institute of Technology, Gilbert conducted notable photo shoots of business and political figure Lenore Romney, and pursued more personal and artistic photography, focusing on urban and rural landscapes in Illinois and Michigan. He then joined the faculty of Wheaton College, where he taught from 1972 to 1982. In 1993, Gilbert graduated from Salem State College, Massachusetts, with a Masters in Social Work, and later pursued a second career as a psychotherapist. Douglas Gilbert died in June 2023. &#13;
&#13;
Throughout his photography career, he pursued both freelance commercial work as well as artistic work. His art photography is characterized by its classic black-and-white format, and features people, places and objects shot great attention and sensitivity. Gilbert's works are held in the permanent collections of the Art Institute of Chicago, the High Museum of Art in Atlanta, The Norton Simon Museum in Pasadena, and the Grand Valley State University Art Galleries, as well as in numerous private and institutional collections.&#13;
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                <text>&lt;a href="https://gvsu.lyrasistechnology.org/repositories/2/resources/783"&gt;Douglas R. Gilbert papers (RHC-183)&lt;/a&gt;</text>
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                    <text>Dream On!
From the sermon series: The Dream
Text: Acts 10:34-35
Richard A. Rhem
Christ Community Church
Spring Lake, Michigan
Easter Sunday, April 16, 1995
Transcription of the spoken sermon
Throughout these long weeks, if you've walked this way with me, you've heard me
say repeatedly that dreamers die. And that's a sad and tragic fact. Dreamers die.
But, we've also discovered as we've looked at the dreamers that the dream, the
vision, doesn't die. The dream doesn't die because the dream is rooted in the
heart of God, and Jesus gave expression to that dream. Being confident that he
was expressing the deepest intention of God, Jesus dreamed of another kind of
world. Jesus dreamed of another kind of society. Jesus dreamed of a world that
was a community, that was laced with compassion, a community that had no
barriers, so that there was no inside and outside. There was no inclusion and
exclusion. There were no lines drawn, but rather, a circle that embraced all God's
children. This was Jesus' dream. And Jesus brought that dream to expression in a
way that brought him to death, but in a way that has also enabled us to continue
to dream on.
If I were to ask you what was the central symbol of Jesus' ministry, what would
you say? Well, I suppose because we're a part of the Christian community, you
would say, obviously, the Cross is the central symbol of the Christian faith. And
that's true. But it's also not true that the Cross is the central symbol of the life and
ministry of Jesus in the days of his flesh. You know what it was? It was the Table.
Table fellowship. You've heard me say many times in these past weeks, Jesus'
ministry was marked by table fellowship. The meal was central in the ministry of
Jesus. That sounds so innocent. It sounds almost innocuous. That doesn't really
sound like something substantial enough to be the central symbol of the whole
life and ministry of Jesus. Let me see if I can establish that from the scripture
itself.
Jesus had a vision of a different kind of world, a world in which there was no
division, in which there were erected no barriers, and so in his life and his
culture, for him to have a meal and to invite all comers was a radical statement. It
was a statement of social protest. It was a political action. It was a religious act. It
challenged the structure of the society of his day that was reinforced by the
temple cult and was guaranteed by the occupying Roman power. That society was
© Grand Valley State University

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Richard A. Rhem

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structured; there were custodians of the tradition; there were guardians of the
law. They were the responsible and the respectable people of the society of which
he was a part. They were all invested in that system that was able to demarcate
very carefully who was in and who was out, who was pure and who was impure,
who was given access, who was excluded. And for Jesus to have a meal with just
anyone was, therefore, an action of protest.
You might say, "Well, still, a table? A meal? Is this whole thing about with whom
one eats?" And I want to say, "Yes." Because social protest and prophetic actions
are that which become catalysts for transformation. You see, it was no big deal
when Rosa Parks sat down in the front seat of a bus in Alabama. No big deal: just
one black woman. Why didn't they simply disregard it? Why didn't they just let
her have her nickel's ride and be done with it? But, you see, they couldn't. That is,
those who were invested in maintaining the status quo of a society that was
oppressive, of a society that was not founded in truth, of a society that denied the
dream in the heart of God. For Rosa Parks to sit there had to be dealt with, or the
whole system would become exposed. And isn't that precisely what happened?
Was not that the action that became the catalyst for the whole Civil Rights
Movement? Was it not then Martin Luther King who paid with his life, who led
that people to call for their own rights and dignity in the human story? Just a
black woman who sat in the front of the bus. Social action of protest, when the
time is right and the Spirit of God moves, can change the world.
Ask Robert McNamara. I really don't want to do a commercial for his book but
Robert McNamara in a vibrant old age reflects, in retrospect, on the 60's. Do you
remember the 60's? Well, some of you are young enough to have been a part of
the 60's. And some of us are old enough to have been very angry with you! Wasn't
it during the 60's that the world started to unravel? Wasn't it during the 60's,
with flower children and hippies and young people marching on campuses,
marching at the White House, and the Vietnam protest – wasn't that the time
that our society began to unravel, to deteriorate, to degenerate? Aren't all of our
problems now because there were some of you in the 60's who sat in and
protested and maybe burned things? I think so. That's the problem, you see. In
McNamara's book you'll see an elder statesman who looks back on the 60's, who
in his interview with tears in his eyes, says, "I was wrong. We were wrong. Those
of us that stood in the center of power, we were wrong. We were full of arrogance
and pride so that we would not hear logical argument. We would not hear ethical
appeal." And so now, in his vibrant old age, a very comfortable Robert McNamara
says, "I was wrong. And we were wrong."
I want to say, folks, they were wrong. And the kids are often right. Those of us
who are settled and steeped and stuffy and stultifying - it is we who maintain
repressive structures. It is we who defend with self-righteousness that which is,
maintaining the status quo in a world that knows no justice and has no
compassion and is not at all a community. We support and reinforce and
perpetuate a world that continues to kill the dreamers.

© Grand Valley State University

�Dream On!

Richard A. Rhem

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Robert McNamara justifies his not criticizing Lyndon Johnson when he left in
'67, though he himself was coming to understand that the war was wrong,
because of protocol. This is what the good and the proper and those in power do they don't say anything. Unless you're a Dietrich Bonhoeffer, and then you raise
your voice, then you act, then you see your government going in the wrong
direction. You see the powers that be leading the world toward destruction and
death, then you take your stand. You do your political thing; you act and you give
your life.
Jesus did what appears to be almost an innocuous, non-threatening, simple act setting a table and sitting with all sorts of people. And it is that action that is the
very center of his ministry, which is the expression of a dream that could change
the world. If you don't believe me, this afternoon take the Gospel of Luke and find
that, more than any other activity, Jesus is at meal. He is at meal with sinners. He
goes with those who invite him. He's going through a tax office one time and
there is Levi, and he says to Levi, a tax collector who was on the outside, "Follow
me." And the guy follows him, and Levi is so thrilled about it that he throws a
party, and whom do you think he invited to his party? Others just like himself.
And the leaders, the guardians, those who were invested in establishing and
maintaining the status quo, grumbled at him. They said, "Look with whom he
eats." If you go again to the 15th chapter of Luke, you will find that he was eating
and drinking with tax collectors and sinners, and they grumbled at him, and he
told a story - The Prodigal Son - which is really the story of the waiting father who
waits simply weeping, watching, hoping, eagerly anticipating the return of all his
children. That beautiful story comes because Jesus was eating with those with
whom one ought not to eat. And in response to the grumbling, he told the story.
Or, if you would go to the 14th chapter, you would find that he was willing, as
well, to sit at table with the Pharisees, those who were devout and serious and
deeply concerned and, when he sat there at table with them, he saw that they
were vying for the top seats, for the best seat in the house. And he said, "Don't do
that. In fact, when you have a feast, don't invite your friends and your relatives,
don't invite the rich; invite the poor and the lame and the halt and the blind.
Invite the people that'll never have a chance in the world to pay you back."
And someone said, "Oh, my, wouldn't it be wonderful to break bread in the
Kingdom of Heaven?" Jesus said, "You know what? The Kingdom of Heaven is
resisted by those who have obviously received the invitation." And so, he tells the
story of the lord of the house who sends his servants out into the highways and
into the byways, out in the bush, out in the street, and he said, "Find the riff-raff
of society and tell them to come in, compel them to come in because I want my
house filled!"
You think that the table wasn't central to Jesus? Do you think that was not the
central prophetic act by which he embodied the dream, which was a dream
rooted in the heart of God? That was it, you see? And throughout that Gospel,

© Grand Valley State University

�Dream On!

Richard A. Rhem

Page 4	&#13;  

he's always eating, drinking with somebody. He gathered with his disciples on the
night on which he was betrayed, when the shadow of the cross hung heavily over
him, and he took bread and he blessed it and he broke it and he said to them,
"This is my body, and when you eat bread, remember me, and don't let the dream
die." Is it any wonder, then, that on Easter eve the risen Lord, joining two
disciples on the way to Emmaus, invited to come into their house as a guest,
proved to be the host at the table, who took the bread and blessed it and broke it
and shared it with them and was gone?
Then they looked at each other! They said, "Did not our hearts burn within us?
Oh, my God!" They said to each other, "He was made known to us in the breaking
of the bread." It was in the breaking of the bread. Because that, Luke says, was
the link, the hinge. The dream goes on, Jesus was saying. Luke was saying in
telling the story - all those meals back there - they're not over! The meals
continue to be the symbolic moment at which the world becomes community.
And Jesus on the evening of the Resurrection once again came to table, broke
bread, blessed it, gave it to them, and he was known to them. His presence, his
power, his transforming, dreaming power was known to them in the moment of
the breaking of the bread.
The Gospel of Luke was written by Luke and so was the Book of Acts, and if you
move on to the Book of Acts, you find that the Jesus movement was characterized
by community, a community of the Holy Spirit, a community in which there was
no human need; every need was ministered to. We are told that they went from
house to house, breaking bread, singing hymns with great joy! That was what it
was all about! It was about table fellowship! A meal that was the symbol of
community laced with compassion.
And if you want one more instance, there's old Peter. Peter would have thought
that he understood. But, as a matter of fact, Peter didn't have a clue as to the
dramatic dimensions of the dream. So, one noontime on a rooftop, he fell asleep
and had a vision of a sheet or something like a magic carpet coming down and
there were all sorts of animals. In the temple system that was a social system and
a political system, as well, they knew which animals they could eat and which
animals they weren't to eat. And the voice said, "Rise and eat." And Peter said,
"Not me. I am a Jew. I stick to the tradition. I am observant. I have been obedient
to the fathers of the faith. I have followed every prescription. No, I will not rise
and eat." And a voice said, "Rise and eat." And Peter said, "I cannot." And the
voice said, "Don't call unclean what I've made clean." And just then there was a
knock on the door and there was a delegation from Cornelius, the Roman
centurion, a military man from the occupying power, a Gentile, one from the
nations. There were two kinds of people in Peter's world - Jews and those who
were not Jews. The Chosen, the elect, the community, and the rest. Now here's
one from the rest!

© Grand Valley State University

�Dream On!

Richard A. Rhem

Page 5	&#13;  

And behold, this guy is a dreamer, too, because when Peter finally cannot resist
and goes to Cornelius' house, Cornelius tells him of a dream. He saw a bright and
shining angel and the angel said, "Your prayers are heard. Your alms are
received." Here's one from the outside whose prayer God hears, whose offerings
God receives, and is blessed now with the presence of none other than Peter, and
Peter says, "I shouldn't be here. This is against the catechism, against the Bible;
this is against everything I've ever been taught; this is against the tradition. I am
breaking the tradition. In breaking the tradition and going over this threshold,
the whole tradition is shattered!" But he did it. And he told them the story of
Jesus. He told of Jesus' mighty deeds and all that he did, and how he was
crucified and raised and made manifest. And the Holy Spirit fell with power and
they were drunk with God together! Peter, the Jew, follower of Jesus and Gentiles
- they were all drunk with God together.
Ah, do you believe me? The Table. This central motif for our life, this central
image for the ministry of Jesus. To follow the way of Jesus is to take up the cross
by embodying a ministry of inclusivity.
Do you remember where we started in Lent? The first week, also around the
Table? You remember, the meditation was "Retrieving the Memory: A Dangerous
Dream." Do you remember that I pointed to the Table and I said, "Dear friends,
there are Tables in Christian churches to which I'm not welcome." Do you
remember? The Table, which Jesus used as a central symbol of community, has
become in the Christian Church, a symbol of division. When the World Council of
Churches tried to celebrate Holy Communion for the first time in Sweden, in the
50's, they could not have just one Table. The World Council of Churches had to
set up three Tables. Some went to one room and some went to another room, and
some went to yet another room!
I want to ask you, where are you activists of the 60's? Why do you tolerate it?
Why do we allow the Church and its ecclesiastical leaders, its arrogance, its
dogmatism, its blindness, why do we allow it to go on? This Table, this Table that
Jesus set in the middle of the world, inviting all, this Table has become once
again the instrument of the old temple cult! This Table says to some, "You may
come." And to others, "You're not welcome!" It is a scandal! A scandal of the
Christian Church! And if there's a scandal in the Church, there's a scandal in the
world of religions. Japan is on the alert because the fundamentalist Buddhist cult
may attack again. And there are Israelis grieving because Muslin fundamentalists
have once again struck with their terrorism, killing, killing. And tomorrow we
may read of the retaliation of the Jewish fundamentalists, and we will read, as
well, of the violent actions of American fundamentalist Christians.
The scandal of the world of religion that has made this world dangerous, filled
with violence, doing precisely that which denies the dream of Jesus, which he
believed was rooted in the heart of God, that there be no inside and outside, no
exclusion and inclusion. There is a scandal of those who, in the name of God,

© Grand Valley State University

�Dream On!

Richard A. Rhem

Page 6	&#13;  

while saying their prayers to God, continue to play God, saying who is in and who
is out! It is a disgrace!
But, it's Easter. And when we have admitted that scandal in the Church and in the
world of religion, then let me go on to say that today is a bonus. You see, it was in
the breaking of the bread that they recognized him and knew his presence. It was
Luke's way of saying that now, post-Easter, the living Lord will be made known in
the breaking of the bread. It was Luke's way of saying that this feast is not really a
feast that focuses on Maundy Thursday and Good Friday. There is no day in all
the Christian year when it is so important to celebrate this feast, which is really a
feast, not of crucifixion, but of resurrection. This is a feast that says, Dream on!
I know that there are those of you who are celebrating your first Easter since
having loved and lost a while someone so dear. And right now you can't even
think about the scandal in the Church or the scandal in the world of religion.
Your heart breaks because of the loss you've sustained. But let me be very clear the Lord lives. We, too, shall live. And those who have moved through death have
passed into light eternal. And for them all is well. All is well.
But for us, the presence, the recognition, the manifestation of the living Lord
does not come as we passively try to get through unscathed, hoping for heaven by
and by. This is the insight of Bonhoeffer - for us who are still on the way, though
we take up this cross, it is at this Table that we follow Jesus. And it is in the
following of Jesus, living out the dream, embodying the dream that paradoxically
we find communion with God. This is what Bonhoeffer learned - it is in joining
God in His sufferings in the world that one finds oneself in the arms of God,
communion with God. Recognition of the living Christ who is crucified and raised
again - this comes to those who follow the dream, who follow the way, who walk
in the steps, who risk, who commit, who dream and will not quit dreaming until
the dream is realized in the eternal purposes of God.
Dream on, believing that Easter assures us that all will be well and all will be well,
and all manner of things will be well. Thanks be to God.

© Grand Valley State University

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